BMW MOTORRAD INVESTS IN E-MOBILITY STARTUP VENNA
Partnership opens new opportunities in the growing electric off-road market.
- BMW Motorrad is investing in e-mobility start-up Venna,
which specializes in high-performance electric motorcycles.The partnership opens up new opportunities in the growing market for electric off-road motorcycles and provides access to new target groups. - BMW Motorrad and Venna are combining their expertise in selected areas, bringing together innovation with development and industrialization expertise.
- Venna remains independent and agile, while benefiting from BMW Motorrad’s industrial and global expertise.
- With this investment, BMW Motorrad strengthens its commitment to future technologies and electric off-road mobility.
Munich. BMW Motorrad is investing in Venna, a startup specializing in high-performance electric motorcycles. The partnership combines the agility and innovative strength of a young technology company with BMW Motorrad’s development and industrialization expertise. It enables access to new target groups and technologies in the dynamically growing electric off-road motorcycle segment, opening up new market opportunities.
Younger riders increasingly view motorcycling as a sporty, performance-driven leisure activity. The investment brings together two companies that share a strong focus on innovation and riding dynamics.
BMW Motorrad stands for innovation, performance and the courage to explore new paths. With Venna, we have found a partner who shares our passion for technical excellence and exceptional riding experiences. This partnership opens opportunities for us in a new segment and helps us inspire new target groups with the fascination of motorcycling.
As part of the partnership, both companies will bring together their expertise in selected areas. Venna will remain independent and retain its high pace of innovation, while benefiting from BMW Motorrad’s industrial experience and global expertise.
At Venna, our ambition is to build high-performance electric motorcycles across all riding categories that will unlock new levels and possibilities to our riders. BMW Motorrad’s investment is a huge seal of approval to our passion and our technological approach. This partnership supercharges our ability to deliver advanced technology, reliable industrialization, and to do it fast.
With this investment, BMW Motorrad underlines its ambition to actively shape future technologies. The strategic partnership strengthens the innovative capabilities of both companies and lays the foundation for long-term growth in the emerging market for electric off-road motorcycles.
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.
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