The new BMW X5 adds another chapter to its story of success. The fifth generation of the BMW X5 impresses with technical innovations, a stunning new design and the integration of future-oriented technologies from the Neue Klasse. This underlines its exceptional status and reinforces its leading position in a segment that it originally established.

First model from the brand with five different drive system types.
As the first Sports Activity Vehicle (SAV) from the brand and founding father of the eminently successful BMW X family, the trendsetting BMW X5 has been shaping the future in innovative style since its introduction in 1999. Embodying that very same aspiration, the new BMW X5 is the first model from the brand to come to market with a choice of five different drive system types.

In addition to variants with petrol or diesel combustion engines, including 48V mild hybrid technology, and plug-in hybrid models, the fifth generation of the successful model does not just encompass the first all-electric BMW iX5. The BMW iX5 Hydrogen is also set to celebrate its market launch – at a later stage – as the first hydrogen-powered BMW production vehicle. The powertrain encompasses the fuel cell system, in-car hydrogen storage with the new BMW Hydrogen Flat Storage technology and an innovative high-voltage battery. The third generation of the fuel cell system enables a particularly compact design within a high-performance, efficient drive system with a range of up to 750 kilometres (466 miles)[1].

The new BMW iX5 – the first battery-electric BMW X5 – is launching with the sixth generation of BMW’s eDrive technology. This means longer ranges of up to 845 kilometres (525 miles) in the BMW iX5 60 xDrive, fast charging, 800V technology and practical bidirectional charging. This is thanks to new cylindrical cells with a height of 120 millimetres, installed in the high-voltage battery and in use for the first time in the new BMW iX5.

“With its imposing presence and flawless symbiosis of comfort and driving pleasure, the BMW X5 became a global bestseller,” says Dr. Joachim Post, Member of the Board of Management of BMW AG responsible for Development. “And now the latest generation also benefits from the technologies in the Neue Klasse and the widest possible range of drive systems. As a result, I’m sure the new BMW X5 will set the benchmark in its class once again and write the next chapter in its success story.”

New design: unmistakeable presence from every perspective.
The new BMW X5 also takes a major leap forward in terms of design. Viewed from any perspective, the clear, monolithic and powerful appearance of the car embodies the confident presence that underlines its leading position in the segment, becoming one of the key faces of the brand. This is in large part down to the effortless melding of classic SAV proportions with the forward-looking BMW design language of the Neue Klasse to produce a harmonious, distinct end result.

The next generation of the distinctive X exterior is characterised by the upright design of the front end, the vertically aligned BMW kidney Iconic Glow and the new “double-X” light icons, making their first appearance in a BMW. The clearly structured side view of the BMW X5 is particularly impressive, thanks in large part to the innovative door handles, the BMW Winglets. These combine progressive design with functional convenience: recessed handles requires the lightest of touches to open the electrically powered doors.

Naturally, all models offer broad scope for tailoring the design, including eleven exterior paint colours and a precisely curated wheel range that now boasts 23-inch rims. The new BMW X5 M60e xDrive creates visual highlights emphasising its role as the sporting flagship, while the M Sport package and the M Sport package Pro provide a range of distinctive features.

High-quality M Performance Parts available.
In addition, high-quality M Performance Parts are available for the BMW X5. Highlights of the range include striking exterior items such as the M Performance front splitter carbon fibre, M Performance roof spoiler black high-gloss, M Performance rear diffuser aramid and M Performance exterior mirror caps aramid. Also available are M Performance summer and winter complete wheels in 21- and 23-inch formats. The cabin can likewise be given an even sportier look with items such as the M Performance floor mats.

Spacious, natural and innovative: redesigned interior combines feel good atmosphere with digital user experience.
One glance at the redesigned interior immediately reveals the extremely high quality of the new BMW X5. The interior impresses with clear structures and uncluttered surfaces, producing a harmonious sense of space and calmly providing subtle support for classic BMW driver orientation.

The outstanding visual and haptic quality of the interior is also underlined by the new decorative surfaces constructed from materials such as slate and glass that generate an atmosphere of elemental sophistication. BMW is the first carmaker worldwide to offer slate as an optional decorative surface.

The BMW X5 incorporates core technologies from the Neue Klasse in the form of the new BMW Panoramic iDrive display and operating system, underpinned by BMW Operating System X. These include the Central Display in free-cut design, the BMW 3D Head-Up Display, the BMW Passenger Screen available as an optional extra in the BMW X5 for the first time, the BMW Panoramic Vision with a projection surface extending across the full width of the windscreen and the new multifunction steering wheel. This results in an all-encompassing digital user experience centred around both the driver and their passengers.

The BMW X5 combines fascinating new technologies with a genuinely feel-good interior atmosphere. This is expressed in the lighting animations provided by the ambient light strip, a central element that creates an inviting wrap-around effect from door to door to generate a harmonious atmosphere.

BMW X5 combines a high level of comfort with BMW typical driving dynamics and intelligent driver assistance systems.
As the sportiest SUV in its segment, the BMW X5 has long set standards in terms of driving dynamics – and the latest generation of the BMW X5 is equally impressive in its this respect. This is due in no small part to the adaptive suspension fitted as standard and axle load distribution close to 50:50. Optional extras include Adaptive Chassis Control, as well as the Adaptive Chassis Control Professional with roll stabilisation initially available for every all‑electric and plug‑in hybrid model. This system leads the way when it comes to blending BMW’s characteristic driving dynamics with maximum ride comfort.

BMW Symbiotic Drive provides intelligent support tailored to individual driving behaviour. The advanced Level 2 driver assistance systems and active safety functions are designed down to the smallest detail for seamless interaction between assistance and human driving. In the BMW iX5 models, and in the upcoming BMW iX5 Hydrogen, the Heart of Joy also enables a very special experience: BMW Soft-Stop, which executes the smoothest stopping action every provided by BMW.

Production and premiere in Spartanburg.
The market launch of the first variants of the new BMW X5 is scheduled for late November 2026, with the all-electric and plug‑in hybrid versions to follow in early 2027. Production of the new models will ramp up some months ahead of this, with BMW Group Plant Spartanburg (USA) initiating series production of the fifth-generation BMW X5 in August 2026.

Plant Spartanburg has been producing the X5 ever since it was launched – founding a new market segment – in 1999. And now the facility is celebrating a new premiere: the new BMW iX5 will be the first all-electric vehicle to be manufactured there. The new factory for sixth-generation high-voltage batteries built for this model variant adjacent to BMW Group Plant Spartanburg requires no fossil fuels for normal operations. This is just one of many examples of the BMW Group’s rigorous approach to minimising CO₂e emissions during production.

Munich/Spartanburg, USA. BMW Group intensifies the usage of digitalization and the use of artificial intelligence (AI) in production. With so-called Physical AI, which connects digital AI with real machines and robots, intelligent systems such as humanoid robots can be integrated into real production processes. Following a successful deployment with the humanoid robot Figure 02 at BMW Group Plant Spartanburg in the USA, the further-developed successor, Figure 03, will now start at Spartanburg, working on complex sequencing applications in logistics.

“Plant Spartanburg is the birthplace of humanoid robotics in BMW Manufacturing’s operational day-to-day activities. Having already successfully completed a pilot with Figure 02 in our body shop, we are now looking forward to deploying Figure 03 for a sequencing use case in logistics,” says Ulrich Wieland, Vice President of Production Control and Logistics, BMW Manufacturing.

“Our 11-month deployment of Figure 02 proved that humanoids are no longer lab experiments - they can be a valuable asset in establishing a flexible, reliable manufacturing workforce,” says Brett Adcock, Founder & CEO of Figure AI. “We are excited to continue our work in Spartanburg as Figure tackles the complexity of the assembly and logistics hall.”

The BMW Group already gained important experience with humanoid robotics at Plant Spartanburg in 2025. In collaboration with the technology company Figure AI, the Figure 02 robot supported the production of more than 30,000 BMW X3 vehicles over ten months. In the body shop, the robot inserted sheet-metal parts for the welding process - a task that demands high speed and accuracy and can be physically demanding.

The collaboration demonstrated that humanoid robots can safely perform precise, repeatable work steps under real production conditions.

Next step with the next-generation Figure 03 robot

The findings gained from this project form the basis for the next step with the successor model, Figure 03. “The robot introduces several new features for expanded applications. These include soft components designed for enhanced safety, wireless charging designed for higher availability and audio functions for speech-to-speech communication, along with improved hands with tactile sensors and palm cameras designed to increase precision and dexterity,” explains Adcock.

In the new sequencing use case application, delivered components initially arrive in larger containers, unsorted. Figure 03 will pick them up and sort them into a sequencing trolley. The trolley will then be taken to a defined collection point for onward transport. An automated tugger train or a Smart Transport Robot will then transport the parts to the installation location, where they will be provided to assembly employees “just in sequence”. This use case occurs frequently in automotive production logistics and offers potential for further development and scalability.

The use of humanoid robots is part of the BMW Group’s broader strategy to expand its automation portfolio with Physical AI. Humanoid robotics is a value-adding complement to existing automation. Its potential lies particularly in monotonous, ergonomically demanding, or safety-critical activities. The aim is to protect and most effectively utilize employees while further improving workplaces.

BMW iFACTORY applications in Plant Spartanburg Assembly Hall

The new project is closely linked to the digital transformation of production at Plant Spartanburg. Hall 52, where variants of the BMW X3 and, in the future, the electrified BMW iX5 will be assembled, has been extensively expanded and updated. Digital applications were already used during planning and continue to be implemented in the BMW iFACTORY approach in daily production operations. Before components arrive at the production line, virtual 3D simulations help optimize processes and enable error-free implementation from the outset.

The BMW Virtual Factory makes complexity manageable and supports employees by simulating human movement sequences. This tool refines manual processes from planning through to the production line. A key objective is to optimize employee ergonomics.

Artificial Intelligence is also being used in quality assurance. With AIQX (Artificial Intelligence Quality Next), Plant Spartanburg uses AIQX for visual and acoustic quality inspection to ensure consistent quality in a dynamic production environment. BMW has established AIQX as a standard and is assessing options to make the system available to suppliers as well. It uses camera systems and sensors during line operations and provides line employees with immediate feedback via smart devices.

Munich. The BMW M Concept Neue Klasse celebrates its world premiere at the 24 Hours of Le Mans. It showcases the new BMW M design language and sets a clear signal for the brand’s all-electric future. The future BMW M product portfolio combines expressive design, high performance and innovative materials.

The vehicle builds a bridge between its history and motorsport.
It is instantly recognisable as a high-performance automobile. BMW M thus remains true to its guiding principle: “Born on the racetrack. Made for the streets.”

“The new BMW M design language forms the expressive spearhead of the Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse and BMW M. “At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to me because it carries the BMW M character into a new era.”

Form, function and motorsport references in the exterior design.

Powerful proportions, precise lines and a muscular shoulder section with wide wheel arches define the unmistakable BMW M character.

Numerous M-specific design measures optimise aerodynamics – including the reinterpreted M aero exterior mirrors in the colours of BMW M.

A distinctive air outlet shapes the V-shaped front bonnet. It supports the cooling of the electric drivetrain.

A forward-facing shark nose and a light signature with depth effect characterise the front end. Headlights and kidney grille form a single unit. The new M Yellow Lights create a focused view of the road. The yellow light icons are set to become a new signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.

The front apron of the BMW M Concept Neue Klasse adopts a trimaran-style bumper, inspired by the form of high-speed sailing boats. The three-part design underlines the vehicle’s technical appearance. It also provides structural support for the front splitter – an aerodynamic element at the lower edge of the front end.

Another new lighting accent for future BMW M automobiles are the three-dimensional Track Lights located in the outer sections of the front apron.

Track Lights and trimaran design also shape the rear apron of the BMW M Concept Neue Klasse. The Track Lights frame the trimaran element above the floating diffuser. A striking ducktail spoiler improves aerodynamics, increases downforce at the rear axle and at the same time sets a striking accent within the clean surface design of the rear end.

Natural fibre elements are used in both the exterior and interior of the BMW M Concept Neue Klasse – for example in the front splitter, the bonnet air outlet and the diffuser. For the first time, natural fibre is not only used in its pure form but also in a refined finish with M branding in the roof graphic.

The newly developed Monza Red metallic paint finish and the red-and-blue coded centre-lock wheels strengthen the visual link to BMW M and motorsport.

Driver-focused cockpit for an intense BMW M experience.

The interior of the BMW M Concept Neue Klasse is reduced and consistently geared towards the driving experience in a next-generation all-electric BMW M.

Four newly developed bucket seats provide secure support even in highly dynamic driving situations and integrate structural elements made from natural fibre materials. The seat upholstery in Bathurst Blue and Berry Red picks up the BMW M colours in a two-tone Merino leather finish. Red five-point belts emphasise the sporty character.

For the first time in a BMW M vehicle, high-quality black nubuck leather is used. It can be found on the steering wheel, the door panels and the roll bar.

The floating dashboard is finished in black knit material and features M-specific hexagonal backlighting.

Red accents on the M gear selector, the shift paddles on the M steering wheel and in the digital displays add targeted sporty highlights in the cockpit and put performance centre stage.

High performance and BMW M driving experience in a new dimension.

The BMW M Concept Neue Klasse represents the next chapter in the M-typical blend of dynamics, agility and precision. The innovative BMW M eDrive drive concept with four electric motors and BMW M Dynamic Performance Control elevates driving experience and racetrack capability to a new level.

“Even in the new all-electric era, we continue the M-typical tradition of transferring both technological innovations and defining design features directly from motorsport into series production,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH.

BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was developed specifically for all-electric BMW M automobiles. The drivetrain concept combines four electric motors with the central control software BMW M Dynamic Performance Control in the high-performance computer Heart of Joy. Thanks to the integrated, wheel-specific control of the drivetrain and braking systems, BMW M eDrive opens up new potential for driving dynamics and driving safety. It enables high recuperation performance, optimal traction right up to the limit and particularly direct response.

The 800-volt technology and the high-voltage battery with an energy content of more than 100 kWh create the conditions for long-range capability. A BMW M-specific optimised version of sixth-generation cylindrical cells provides particularly high output when delivering energy to the electric motors and during charging. The housing of the high-voltage battery is structurally integrated with both the front and rear axle, thereby additionally contributing to driving dynamics.

Munich. With its combination of extremely agile handling, M-typical performance and compact dimensions, the BMW M2 embodies unadulterated driving pleasure in its ultimate expression. The new BMW M2 with M xDrive (fuel consumption, combined: 10.4 – 10.3 l/100 km [27.2 – 27.4 mpg imp]; CO₂ emissions, combined: 235 – 233 g/km according to WLTP, CO₂ class: G)* sees BMW M GmbH expanding the breadth of the M2 model line-up. Here, the all-wheel-drive system M xDrive will be available for the compact high-performance sports car for the first time. M xDrive splits the power developed by the 353 kW/480 hp six-cylinder in-line engine with BMW M TwinPower Turbo technology between the front and rear axles according to the situation at hand. Also in play is the Active M Differential, which distributes drive fully variably between the rear wheels as required, maximising traction and delivering the driving dynamics normally associated with a rear-wheel drive model.

These enhanced traction levels increase the car’s agility, dynamism and directional stability once again – and further improve its acceleration figures. The new BMW M2 with M xDrive therefore offers drivers the inimitable M feeling through all four seasons of the year, in almost any road conditions and in all weathers – without any trade-off in performance. The car showcases its optimised traction (which is also the product of specially developed chassis tuning) with sublime assurance in fluctuating grip conditions such as ice and snow as well as on the track. The market launch of the BMW M2 with M xDrive will begin in late summer 2026.

Superior traction and further enhanced dynamics thanks to M xDrive and Active M Differential.

The M xDrive all-wheel-drive system employs an electronically controlled multi-plate clutch in the transfer case to ensure fully variable and super-smooth division of the engine’s power between the front and rear wheels of the new BMW M2 with M xDrive. The system’s rear-wheel bias fits the familiar M blueprint. In normal driving, power is sent exclusively to the rear wheels. Only when they cannot feed any more power to the road does the all-wheel-drive system bring the front wheels into play.

M xDrive links up with the Active M Differential including M-specific traction control and DSC (Dynamic Stability Control). Together, they adapt the car’s responses precisely to the situation in order to deliver a driving experience of unsurpassed dynamism with a noticeable increase in directional stability and traction.

The transfer case features a model-specific control unit and integrated wheel slip limitation. This allows it to compensate for any differences in rotational speed between the front and rear wheels. It can do this without having to involve the central DSC management, which makes the process extremely quick and further intensifies the M-typical sense of unshakable poise in highly dynamic driving situations.

The M xDrive system’s responses can be configured via the M Setup menu. This means the driver can adapt the characteristics and performance attributes of the all-wheel drive system to both the driving situation at hand and their personal preferences. One of the options the driver can select is 2WD mode with DSC deactivated, whereby torque is sent to the rear wheels only. This unlocks a driving experience of remarkable purity.

A development with roots in racing car design: pre-chamber combustion.

The 3.0-litre straight-six engine powering the new BMW M2 with M xDrive uses BMW M Ignite technology – a new pre-chamber combustion process patented by BMW. This innovation is an example of the successful transfer of technology from racing cars to production models and will be introduced into all straight-six engines from BMW M as of mid-2026. The pre-chamber combustion process significantly reduces fuel consumption under high loads. At the same time, this new engine technology helps to meet the requirements of the EU7 standard. As before, the engine in the BMW M2 with M xDrive offers the performance characteristics for which M models are renowned, such as instantaneous response and linear power development into the higher reaches of the rev range. And this spirited power delivery is accompanied by an emotionally stirring soundtrack. The lower fuel consumption under high loads brought about by BMW M Ignite technology will be particularly appreciated by customers who like to use their car on track days, allowing them to keep lapping for longer with the same amount of fuel.

The BMW M2 with M xDrive is fitted as standard with an M Steptronic transmission with Drivelogic, which ensures the engine’s power is harnessed to maximum dynamic effect. Standard-fit M light-alloy wheels (19-inch at the front axle, 20-inch at the rear) transfer the power onto the road surface. Track tyres can be specified as an option.

Optimum stopping power on road and track is provided by M Compound brakes with six-piston fixed callipers at the front and single-piston callipers at the rear.

The combination of the M xDrive all-wheel-drive system and Active M Differential gives the new BMW M2 with M xDrive further improved sprinting power. Indeed, it accelerates from 0 to 100 km/h (62 mph) in 3.7 seconds, 0.3 seconds faster than its sister model with pure rear-wheel drive. The figure recorded using the “one-foot rollout” method¹ is 3.4 seconds. The BMW M2 with M xDrive reaches the 200 km/h (124 mph) mark from rest in 12.8 seconds – or 12.5 seconds with the “one-foot rollout” method. The sprint from 80 to 120 km/h (50 to 75 mph) is covered in 3.7 seconds. The M2 with M xDrive has a limited top speed of 250 km/h (155 mph), rising to 285 km/h (177 mph) if the optional M Driver’s Package is specified.

BMW Individual Borusan Turkish Blue is available for a BMW M2 model for the first time.

The selection of exterior colours customers can choose from includes five metallic and three solid variants, plus six options from the BMW Individual range. For example, the BMW Individual Borusan Turkish Blue special paint finish will be available for a M2 for the first time, accentuating the visually expressive exterior design of the BMW M2 with M xDrive to particularly striking effect.

The BMW M2: a successful model, built in Mexico.

The BMW M2 Coupé (fuel consumption, combined: 10.2 – 9.7 l/100 km [27.7 – 29.1 mpg imp], CO₂ emissions, combined: 230 – 221 g/km according to WLTP, CO₂ class: G)* was the biggest-selling high-performance model from BMW M GmbH in 2025. The new BMW M2 with M xDrive – like the other M2 models – will be built at BMW Group Plant San Luis Potosí in Mexico. Production will begin in August 2026. The most important sales markets for the BMW M2 with M xDrive are the USA, Germany and China.

Alexander Karajlovic, Vice President for Development at BMW M GmbH, says: “The new BMW M2 with M xDrive opens the next chapter in the story of an icon. It breaks new ground in blending the strong, uncompromising character of the BMW M2 compact high-performance sports car with the superior traction and precision of M xDrive for the first time. This fundamentally upgraded car lays down the performance generated by its straight-six engine with even greater poise and assurance, and adds maximum control, stability and acceleration in any conditions to its dynamic repertoire. Like its stablemates, the BMW M2 with M xDrive is therefore very much a driver’s car, but it also elevates its high-performance abilities to a new level and redefines sporting prowess in the compact M segment.”

Munich/Cernobbio. Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that heralds a new chapter for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort.

“Alpina has always represented a very specific idea of performance and re finement—where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context,” says Adrian van Hooydonk, head of BMW Group Design. “Vision BMW ALPINA shows how these qualities can be expressed with discipline and modernity, suggesting what our direction is for this brand as we move it into the future.”

DESIGN AND FORM: THE SHAPE OF SPEED
The Vision BMW ALPINA is a respectful interpretation of the brand’s heritage, shaped by the most contemporary creative instincts. At 5,200 mm in length, its presence is substantial: wide, low, and confident. The coupé roofline is long and raked, its form immediately signals both speed and the ability to ac commodate four adults in genuine comfort. A V8 powertrain drives the experi ence, tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs.

“In Vision BMW ALPINA, we distil every element of the brand to its essence and apply it in a deeply modern and sophisticated way,” says Maximilian Mis soni, head of BMW Design Midsize & Luxury Cars and BMW ALPINA. “Every detail reflects substance: in engineering, in materials, and in the story it tells. The statements it makes are subtle and revealed only on a closer read. This interplay between purity and richness defines our approach to BMW ALPINA design.”

The front end is defined by powerful volumes and a forward-leaning stance that promises speed without overstatement. The shark nose reinterprets BMW’s kidney grille as a three-dimensional sculpture that leads the car’s form and frames the brand emblem with quiet confidence.

From this shark nose, the exterior is organized around a single visual axis: the speed feature line. Rising from the lower front corners at a six-degree inclina tion, it runs along the side of the body and wraps around the rear—assertive enough to suggest motion, controlled enough to remain refined.

HALLMARKS AND PRINCIPLES: “SECOND READ” SOPHISTICATION
Subtle secondary details reward attention without demanding it. This “Sec ond Read” principle runs throughout the Vision BMW ALPINA.

Deco-lines have been part of Alpina’s language since 1974. For the Vision BMW ALPINA, the modernized deco-lines are distilled and painted on the side of the body beneath the clear coat—a quiet gesture that reflects how the brand’s defining details can be adapted to what comes next.

Inward-facing return surfaces are treated with particular care, finished in a dark metallic tone that rewards a closer read. This approach is inspired by the BMW 507, which uses chrome only on the inside of its kidney grilles.

The shark nose captures the same “Second Read” sophistication: the inner surfaces feature a finely scaled signature Deco-line graphic, while a con cealed, softly backlit perimeter reveals it only when active.

A warm white tone characterizes the daytime running lights and traces the kidney surrounds, inspired by the first light over the Bavarian Alps. Clear-cut illuminated crystals add a precise highlight within the slender lamps.

The elliptical four-pipe exhaust remains, as does the “ALPINA” lettering—re interpreted as a machined, polished metal element on the lower front apron. The 22-inch front and 23-inch rear wheels feature the 20-spokes design that has been a constant at Alpina since 1971.

INTERIOR AND DETAILS: ARCHITECTURAL CLARITY
The cabin is generous in every sense: space, material quality, and the care with which technology has been integrated. Architectural volumes define the layout, with each element designed as a standalone form, not absorbed into a homogeneous interior.

The six-degree speed feature line continues through the interior, dividing the darker upper segment and the lighter lower segment. Full-grain leather— sourced from producers across the Alpine region—pairs with stitching inspired by the Deco-lines.

Craft details are restrained but well considered: a bridge stitch inspired by his toric steering wheel hand-stitching appears sparingly in heritage blue and green colors, while a watchmaking-inspired beveling technique was used for the metal components, combining satin and polished finishes. Clear-cut crys tal is reserved for the controls that shape how the automobile drives, under lining the value BMW ALPINA places on the driving experience itself.

Behind the rear console, a glass water bottle sits beside BMW ALPINA crystal glasses that rise on a self-deploying mechanism. Each glass is engraved with 20 deco-lines and features a six-degree rim profile, held by concealed mag nets and softly lit against the open-grain center console.

A COMFORTABLE DRIVER IS A FASTER DRIVER
Burkard Bovensiepen understood something much of the automotive world has forgotten: a comfortable driver is a faster driver. That belief remains cen tral to the Vision BMW ALPINA. Alpina offers Comfort+, a setting beyond the standard BMW comfort calibration that delivers a more supple, refined char acter, and it is retained here.

BMW Panoramic iDrive, including the new passenger screen, spans the dash board with a digital user interface language crafted specifically for BMW AL PINA. Heritage blue and green are introduced with discipline, intensifying as the driver moves from Comfort+ to Speed mode within the BMW Panoramic Vision head-up display. The background imagery is equally considered. The Alpine landscape depicted is an exact rendering of the mountain range visible when looking south from Buchloe.

ROOTED IN THE BRAND’S ORIGINS
The Alpina story began in 1965 in Buchloe, Germany, a small Bavarian town in the shadow of the Alps. Burkard Bovensiepen—destined for a career in typewriter manufacturing—chose instead high-performance tuning, founding Alpina and then refining BMW road and racing cars. From the outset, his phi losophy was clear: speed and comfort were complementary, not competing ambitions.

In endurance racing, while rivals stripped weight, Burkard added extra pad ding to the driver’s seat: he understood that a more comfortable driver is a faster driver. That insight carried over to the road cars that followed, cele brated for composure and sophistication at high speed over long distances.

ALPINA B7 COUPÉ: A POINT OF MATURITY
The Alpina B7 coupé of the late 1970s marked a turning point: Alpina’s phi losophy was applied to a luxury car, and every model that followed was rec ognized as luxurious. Based on the BMW E24 6 Series, its long bonnet, wide stance, and shark nose looked fast even at rest, while the cabin could com fortably carry four people across a continent. The Vision BMW ALPINA is the next chapter of that story.

BMW ALPINA—AN EXCLUSIVE BRAND WITHIN THE BMW GROUP
BMW ALPINA became an exclusive brand within the BMW Group in 2026, bringing proven stewardship and a clear responsibility: to understand what Alpina means to those who cherish it and to honor that in what follows.

"BMW ALPINA fills a gap in our portfolio between BMW and Rolls-Royce as we see even more potential in the high-end segment. With Alpina we have a strong legacy and a global community, which we want to build on, while pre serving the essence of what the brand stands for—speed, comfort and sophis tication,“ says Oliver Viellechner, head of BMW ALPINA.

Next year, customers will be able to experience the first model of the BMW ALPINA brand—inspired by the BMW 7 Series, but unmistakably BMW ALPINA.