Munich. After last year’s successful debut BMW is continuing its viral innovation campaign. Once again, five new, creative social-media films combine technological ingenuity with entertaining storytelling. The benefits of innovative technology are showcased with an unfailing eye for detail. Presented and available for the first time in the first Neue Klasse model, the BMW iX3, as well as the electric top model, the BMW i7.

“In this new instalment of our innovation campaign, we show how intelligent technology enriches our customers’ daily lives. Far more than merely functional, our product features become genuine companions – and that is the thrust of our tongue-in-cheek vignettes,” says Bernd Körber, Senior Vice President BMW Brand and Product Management.

BMW Symbiotic Drive: Next-level enjoyment of assisted driving.
Two of the films focus on BMW Symbiotic Drive in the BMW iX3. This assistance technology was introduced with the first Neue Klasse model. What makes it special is that in the interaction of human and artificial intelligence, the person behind the wheel always remains involved. This allows the driver to make acceleration, steering or braking inputs even when driver assistance is engaged, without instantly causing the assistance system to be deactivated. The clear operating logic and displays of the BMW Panoramic iDrive ensure that assisted driving is intuitive and open to human intervention at any time. This symbiotic partnership of driver and vehicle can also be experienced with active safety features such as Lane Departure Warning.

Just how pleasant this can be is shown in a film titled “Co-Driver”, where an over-eager front passenger constantly bombards the driver with warnings and advice. With BMW Symbiotic Drive, this kind of unwanted interference is a thing of the past. It makes every drive more pleasant and less strenuous than ever before – and not just because the driver in the video finally tells the passenger to get out.

BMW Symbiotic Drive also has a starring role in the “Coffee-Brake” video, where systems interact so harmoniously that even the cup of coffee accidentally left on top of the roof of the BMW iX3 arrives unharmed.

BMW Intelligent Personal Assistant: A new level of AI-assisted voice interaction.
Just like BMW Symbiotic Drive, the BMW Intelligent Personal Assistant with AI support made its debut in the BMW iX3. Newly added Amazon Alexa+ AI technology adds even more functions. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focused on even greater customer value. This includes having conversations about all sorts of topics and linking them directly with vehicle functions. The clip “Rome” shows a driver and, next to her in the front passenger seat, her husband, who in the throes of a mid-life crisis has dressed up as a Roman soldier. When the BMW Intelligent Personal Assistant starts the navigation to the Italian restaurant “Casa di Roma”, the husband comments, “All roads lead to Rome,” attributing the quote to Cicero. His long-suffering wife immediately corrects his error with the help of the BMW Intelligent Personal Assistant.

Charging the BMW iX3: A break barely long enough for a relaxed meal.
The Neue Klasse models are remarkable for their charging performance. The battery of the BMW iX3 can be charged at up to 400 kW. This makes for considerably shorter charging times. A 10-minute stop at a suitable High-Power Charging (HPC) station will extend the range of the BMW iX3 by up to 372 kilometres. Long recharging breaks used to be a frequent topic of conversation in the past, but now charging times are barely long enough to have a relaxed meal. This is the subject of “Pit-Stop”, another video from the innovation campaign. The kitchen team are aware that no BMW has ever charged as quickly as the BMW iX3. As a result, they get going as soon as the restaurant manager spots the guest arriving. The cutting, cooking, plating and serving happens at record speed to enable the guest to finish their meal in peace before the BMW iX3 is ready to go again.

Good entertainment instead of tedious small talk.
Compared to the above, time in the “Clips” film seems to move at a snail’s pace. A manager has offered a ride to a team member who proceeds to hold forth on his favourite subject: paper clips. Once inside the vehicle, the manager successfully distracts the team member by turning on the BMW Passenger Screen included as standard in the BMW i7. From tedious facts about paper clips to watching films and series on the 14.6-inch Passenger Screen: this is how the driver and front passenger can both enjoy their journey in the luxury sedan.

The BMW innovation campaign was launched on 6 May. All films have now been released. Click here to view the videos, complete with a supercut of all the clips available.

More than 800 Kilometers Without Recharging: BMW iX3 Long Wheelbase demonstrates Neue Klasse efficiency under demanding real-world conditions.Qinghai, China. Demonstrating the efficiency potential of the BMW Neue Klasse, the BMW iX3 Long
Wheelbase successfully completed a demanding real-world endurance challenge covering more than
800 kilometers without recharging. A BMW iX3 50L xDrive prototype equipped with 21-inch
aerodynamic wheels completed the Qinghai Lake grand loop, departing from Xining and returning to its
starting point after more than 800 kilometers of driving on public roads. The vehicle finished the route
with 2% battery capacity remaining and achieved an average energy consumption of just 12.6 kWh per
100 kilometers. The result indicates a total range potential of 835 to 840 kilometers under the
conditions of the challenge. The achievement highlights the outstanding efficiency of the BMW iX3 Long
Wheelbase under challenging real-world conditions and demonstrates BMW’s approach to electric
mobility: delivering confidence in every kilometer.
Real-world validation under demanding conditions.
Conducted entirely on public roads and under real-world traffic conditions, the challenge was designed
to validate the efficiency potential of the BMW iX3 Long Wheelbase in an environment closely reflecting
everyday customer use. Starting in Xining at approximately 2,200 meters above sea level, the vehicle
climbed to nearly 4,000 meters before descending again and completing the loop back to its starting
point. Repeated climbs and descents across an altitude difference of almost 2,000 meters continuously
challenged drivetrain efficiency, energy management and thermal control.
Weather conditions added a further layer of complexity. During the journey, the vehicle encountered
heavy snowfall, intense rain and strong high-altitude sunshine, while ambient temperatures ranged
from 1°C to 21°C. Combined with varying road surfaces, public-road traffic conditions and the demands
of plateau driving, these conditions created a highly representative test environment for electric mobility
in everyday use. To reflect realistic customer driving behaviour, the entire route was completed in
Efficient mode, balancing comfort and energy efficiency in a manner closely aligned with long-distance
everyday driving.
System-level efficiency: the Neue Klasse approach.
For BMW, efficiency is not defined by a laboratory figure. It is measured by how consistently a vehicle
performs in real-world conditions across varying temperatures, elevations and road profiles.
The challenge demonstrates how the technologies of the BMW Neue Klasse work together as an
integrated system to maximize efficiency under demanding real-world conditions.
Key contributors include:
• An optimized aerodynamic concept that minimizes energy losses at higher speeds.
• BMW’s in-house developed Energy Master, which intelligently manages energy distribution
based on route profile, temperature and driving conditions.
Press Release
June 10, 2026
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Corporate Communications China
• BMW’s sixth-generation high-voltage battery featuring newly developed cylindrical cells and
108.7 kWh of usable energy, delivering significantly higher energy density while optimizing
packaging, weight and vehicle rigidity.
• A newly developed drivetrain combining an electrically excited synchronous motor and an
asynchronous motor, reducing energy losses by up to 40% while increasing overall drivetrain
efficiency by up to 20%.
• The Heart of Joy control system and highly efficient energy recuperation technology, enabling
energy recovery in up to 98% of everyday braking situations.
Thermal management plays an equally important role, particularly under demanding environmental
conditions. Cold mornings, warmer daytime temperatures and rapid transitions between rain and snow
require battery and cabin systems to respond efficiently and precisely. The integrated thermal
management system helps maintain stable operating conditions, supporting both occupant comfort
and consistent range performance.
Efficiency where it matters most.
The Heart of Joy control system works in conjunction with the highly efficient energy recuperation
system to maximize energy recovery. In up to 98% of everyday driving situations, braking can be
achieved through energy recuperation alone, allowing energy to be recovered during deceleration and
downhill driving. As a result, efficiency gains are realized precisely where customers experience them
most: in everyday driving. For BMW, efficiency is not only about achieving longer range. It is about
delivering predictable energy consumption, stable range performance and a reassuring driving
experience, even when conditions change significantly. Whether on long-distance journeys, mountain
roads or routes with highly variable weather conditions, customers benefit from greater confidence
behind the wheel. The challenge demonstrates that efficiency in the BMW Neue Klasse is not the result
of a single technology. It is the result of a holistic vehicle concept in which aerodynamics, drivetrain,
battery technology, thermal management, energy recuperation and intelligent control systems work
together seamlessly. As the first model of the BMW Neue Klasse, the BMW iX3 demonstrates the next
generation of electric mobility from BMW. By translating technological innovation into measurable realworld
performance, it delivers what matters most to customers: confidence in every kilometer.

（青海/沈阳）宝马正加速推进新世代 BMW iX3 长轴距版在中国市场的最终验证工作。作为专为中国客户打造的新世代车型，中国专属的新世代BMW iX3正经历覆盖全国多样气候与路况的系统性整车测试，确保在真实使用场景中实现稳定性能、可靠续航与具有独特“宝马味儿”的驾驶质感。

中国疆域辽阔，一段行程跨越不同气候与路况已成为常态，这也对电动车在续航稳定性、能耗表现与舒适体验方面提出更高要求。新世代BMW iX3长轴距版通过广泛道路验证，确保车辆在各种环境变化下依然表现如一：从青海高原的高海拔区域，到气候变化显著的多样环境，新世代BMW iX3长轴距版在中国典型用车场景中展开实测，覆盖高温差、强紫外线、连续山路、高速长途、城市拥堵等多种复杂工况，全方位还原各地中国用户的日常出行环境。

以青海等高海拔地区为例，空气稀薄、坡度变化大，对整车热管理与能量分配提出更高挑战。新世代BMW iX3长轴距版在此类环境中进行重点验证，以确保车辆在严苛条件下依然保持稳定表现。同时，通过单日内显著温差变化的环境，对整车系统进行反复调校，进一步提升车辆在不同温度区间内的运行效率。宝马始终认为，电动车的效率不仅体现在数据层面，更体现在日常使用中的稳定表现。新世代BMW iX3长轴距版搭载BMW 新世代电驱系统，其通过智能能量管理与高效热管理系统，在多工况条件下实现性能与效率的平衡。无论是高海拔爬坡、高速巡航，还是城市通勤，车辆均可保持“所见即所得”的稳定续航表现，高效协同的能耗与空调系统，以及舒适、“人车合一”的驾乘体验。新世代BMW iX3长轴距版以系统化能力确保中国用户长途出行更安心，城市用车更高效，复杂环境下依然稳定可靠。

新世代BMW iX3长轴距版融合宝马全球工程研发实力与深入本土的测试成果，在质量、可靠性与用户体验方面全面满足中国市场的高标准要求。作为新世代技术的重要代表车型，新世代BMW iX3长轴距版不仅进一步强化宝马在电动化领域的技术实力，也标志着宝马在中国电动出行领域迈入全新发展阶段。

Beijing. The BMW Group’s exhibition stand at Auto China 2026 is dedicated entirely to the Neue Klasse. In Beijing, the new BMW iX3 Long Wheelbase, the new BMW i3 Long Wheelbase, and the new BMW 7 Series featuring Neue Klasse technologies are celebrating their world premieres. “With the introduction of the new BMW iX3 for China, the BMW i3 for China, and the new BMW 7 Series, we are marking an important milestone in the biggest future project in BMW’s history: the Neue Klasse. We are making a major leap – in technology, driving experience, and design,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “With the new BMW 7 Series, we are demonstrating how we are scaling the new technology clusters and the new design language across our entire portfolio. This is a powerful example of how every future model will benefit from the innovations of the Neue Klasse.”

The BMW Group’s presence at Auto China 2026 highlights its technological focus. The company is showcasing numerous forward-looking innovations in Beijing, including a digital experience featuring BMW Panoramic iDrive that is tailored entirely to the needs of customers in China, as well as driver assistance systems developed specifically for the demands of Chinese traffic conditions. The MINI brand is also present at Auto China 2026, attracting attention with two emotional concept cars.

The BMW iX3 and BMW i3: world premieres for the first two Neue Klasse models developed specifically for China.

The first Neue Klasse models developed in China for China are celebrating their world premieres at Auto China 2026: the new BMW iX3 and the new BMW i3. Both models embody the leap into a new era and reflect BMW’s ambition to lead innovation in China, the company’s largest single market, particularly in electrification, digitalisation, and software-defined vehicles.

With their distinctive Neue Klasse design language, the BMW iX3 and the new BMW i3 herald a new era in BMW design. Both models combine typical BMW proportions with a pared-back, more technical design language. Key features include a reinterpretation of the iconic BMW kidney grille, integrated light signatures, and forward-oriented lines.

Both the new BMW iX3 and the new BMW i3 are based on the sixth generation of BMW eDrive technology (Gen6). A key feature of Gen6 BMW eDrive technology is the cylindrical cell technology of the high-voltage battery. This enables a range of more than 900 kilometres on a single charge in the new BMW iX3, according to the CLTC cycle. In the new BMW i3, the maximum range, according to the CLTC cycle, exceeds 1,000 kilometres. Thanks to the Neue Klasse’s 800-volt architecture, both models can be charged at a fast-charging station with a peak charging power of 400 kW. According to the CLTC standard, this allows enough energy for up to 400 kilometres of driving to be added in ten minutes.

World premiere of the new BMW 7 Series – the first luxury sedan featuring Neue Klasse technologies.

The BMW Group is making a powerful statement with the new BMW 7 Series: as the most exclusive interpretation of sheer driving pleasure, it underlines its leadership in the luxury segment.

The new BMW 7 Series represents the most extensive model revision in the history of the BMW Group. In its seventh generation the BMW 7 Series once again makes a significant leap forward. As the brand’s flagship and image leader, the new BMW 7 Series assumes a pioneering role in introducing Neue Klasse technologies into existing models. This step also marks the beginning of a cross-segment and cross-powertrain technology roll-out that will benefit all future BMW models.

Design premiere of BMW’s luxury class.

The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW Iconic Glow kidney grille, and minimalist crystal headlights create a striking presence and strong visual identity. The side profile impresses with reduced surfaces, a distinctive character line, and refined details, while the rear is defined by newly designed lights and clear, precise forms.

Exclusive in-car experience: a sense of well-being with luxurious materials, modern design, and innovative technologies.

The interior of the new BMW 7 Series stands out through its combination of luxurious materials, modern design, and advanced technologies. The clear design language featuring high-quality surfaces, such as leather, textiles, wood, crystal glass, and metal, together with an immersive lighting concept with an ambient light strip and new lighting elements, creates an exclusive yet welcoming atmosphere.

BMW Panoramic iDrive and the BMW Passenger Screen open up new dimensions in entertainment and information.

The new BMW 7 Series combines the strengths of a luxury sedan with innovative Neue Klasse technologies to deliver a comprehensive digital user experience that places both the driver and the passengers centre stage. Highlights include the new BMW Panoramic iDrive with optimal driver orientation and the first-ever BMW Passenger Screen, the enhanced BMW Theatre Screen for a cinematic experience or mobile working in the rear, as well as the Bowers & Wilkins sound system with Dolby Atmos support for an outstanding audio experience.

The multimodal operating logic of the BMW Panoramic iDrive combines touch-based, haptic, and voice interaction. The BMW Intelligent Personal Assistant, featuring Amazon Alexa+ AI technology, plays a central role in this. ^[1]In China, the BMW Intelligent Personal Assistant is enhanced with DeepSeek AI technology.

New driver assistance systems in the BMW 7 Series.

The comprehensively upgraded Level 2 driver assistance systems in the new BMW 7 Series enable hands-free driving on motorways at speeds of up to 130 km/h in many European countries, the United States, and Canada, including automated lane changes following eye confirmation and “Entry-to-Exit” assistance. The City Assistant offers navigation-guided “Address-to-Address” driver assistance through BMW Symbiotic Drive. ^[2] BMW Symbiotic Drive ensures seamless interaction between assistance systems and human driving behaviour. The driver’s intention to accelerate, brake, or steer merges intuitively with AI-supported software. The BMW 7 Series relies on driver assistance technologies that were specifically adapted for the Chinese market.

New “Address-to-Address” driver assistance system specifically for the Chinese market.

Beginning with the BMW iX3, BMW is introducing a new driver assistance system developed specifically for Chinese traffic conditions. By the end of 2027, it will be available in 12 BMW models in China, including the new BMW 7 Series and BMW i3. For more than 20 years, BMW has been a pioneer in the development of driver assistance systems, always placing safety and reliability under complex, real-world conditions at the forefront. For the new generation of intelligent BMW driver assistance in China, BMW combines decades of experience in functional integration and operational safety with the strengths of locally trained end-to-end AI, developed in partnership with the Chinese company Momenta. The result is a unique system for navigation-guided “Address-to-Address” driver assistance. The central computer for automated driving works in harmony with the “Heart of Joy”. In the new iX3 and i3, BMW Soft-Stop technology delivers the smoothest assisted driving experience to date.

Another highlight of these new driver assistance technologies is the unique cooperative braking system. When driver assistance is activated, it allows the driver to influence the system with light braking input without deactivating assistance. This function underlines BMW’s symbiotic philosophy for Level 2 driver assistance systems, including in China. As a result, the driver remains involved in a collaborative interaction between human and artificial intelligence. The entire user experience with BMW Panoramic iDrive is designed to ensure that the driver is always informed about the system’s status and remains intuitively attentive.

A digital leap forward: BMW Panoramic iDrive and the digital user experience for China.

With the start of the Neue Klasse, the display and control concept becomes a key driver of the in-vehicle digital user experience. At its heart is BMW Panoramic iDrive, which will be shown for the first time in China in models with Neue Klasse technologies presented at Auto China 2026. These cutting-edge technologies were adapted to meet local market needs.

It is based on BMW Operating System X. The system is designed to be scalable within the brand: core functions, architecture, and design principles are globally uniform, while content, services, and technologies can be adapted to specific markets and regions.

This scalability allows BMW to tailor digital functions to different usage habits and regulatory frameworks. One example is voice interaction: while BMW relies on Amazon technologies in Europe and the United States, in China, it uses a proprietary solution developed in collaboration with local technology partners such as DeepSeek. This way, BMW integrates different technological approaches within the same system architecture without compromising quality, safety, or user experience.

BMW has comprehensively enhanced the digital system for the Chinese market. This goes beyond localisation, representing a version designed for China. Around 70 per cent of the Chinese version of the BMW Operating System X is developed in local development centres. On-site teams contribute their expertise in Chinese user behaviour, for example, in voice interaction, navigation, personalisation, and the integration of digital ecosystems.

A key factor in this success is close collaboration with leading Chinese technology companies. Together with partners like Alibaba, DeepSeek, Amap, and Huawei, BMW develops digital functions and services that integrate deeply into the Chinese ecosystem. These collaborations support the integration of modern AI technologies, local services, and content into the in-car experience.

Navigation is also deeply integrated into the overall digital experience. In collaboration with Amap, BMW offers high-resolution, lane-accurate navigation in China that precisely visualises complex traffic situations and urban junctions. The content appears consistently across all relevant display levels for safe and intuitive navigation.

Furthermore, BMW Panoramic iDrive opens up new possibilities for personalisation. Configurable content, customisable widgets, and AI-powered functions allow the digital vehicle experience to adapt to different usage scenarios, from daily commuting and family journeys to business trips.

That is why China plays a key role in the BMW Group’s global digital strategy. The combination of scalable system architecture, local development expertise, and close partnerships with Chinese technology companies allows BMW to implement market-specific digital innovations while making them available worldwide.

The BMW iX3 Flow Edition demonstrates the production-ready status of BMW E Ink technology.

The world premiere of the new BMW iX3 Long Wheelbase at Auto China 2026 is accompanied by the BMW iX3 Flow Edition concept car. It offers a striking example of the transition from a static to a dynamic vehicle surface. Its E Ink technology, seamlessly integrated into the bonnet, allows the driver to choose among eight carefully selected animations at the touch of a button. The iconic Chinese buildings resemble modernity and progress. Ranging from subtle to expressive, the design makes innovation visible and conveys the driver’s style and mood in a personalised and context-sensitive way. By integrating this technology into the bonnet of the BMW iX3 Flow Edition, the BMW Group takes E Ink to a new level. Integrated into a large-scale bodywork element for the first time, the concept car demonstrates the technology’s readiness for series production.

Special editions and one-offs highlight the diversity of the MINI brand.

With its diverse vehicle portfolio, MINI underscores its commitment to individual design and a broad range of character at Auto China 2026. This includes several special editions highlighting the brand’s design and heritage, including the MINI Paul Smith Special Edition, as well as various models from the high-performance John Cooper Works sub-brand.

A highlight of the display is the one-off MINI x Vagabund. Based on the MINI Countryman, two unique vehicles were created in collaboration with the Austrian design studio Vagabund. With a bespoke sound system, striking graphic accents, and an expressive colour scheme, the MINI concept cars become a mobile soundstage, embodying a spirit of adventure, community culture, and festival lifestyle. One of the two MINI x Vagabund vehicles will be presented in Beijing.

MINI will also showcase the MINI JCW “The Skeg” at Auto China 2026. The model is the result of a collaboration with Deux ex Machina and combines influences from surf and motorsport culture to highlight the sporty, progressive side of the MINI brand.

A series production preview of BMW’s hydrogen fuel cell technology: the BMW iX5 Hydrogen prototype in ‘Flow Emergence’ design.

Another eye-catcher at the BMW Group’s exhibition stand at Auto China 2026 is the redesigned vehicle from the BMW Hydrogen Pilot Fleet, which has been in global operation since 2023. From 2028, the new BMW iX5 Hydrogen will become the first BMW series-production vehicle powered by a hydrogen fuel cell drive. In doing so, the BMW Group is bringing the benefits of this technology into everyday use: electric driving with long ranges and short refuelling stops.

The BMW iX5 Hydrogen from the pilot fleet, presented at Auto China 2026, also draws attention with its design concept developed by Designworks Shanghai. Thematically aligned with BMW’s hydrogen fuel cell technology, the wrap concept, developed under the motto ‘Flow Emergence’, uses water as a metaphor to visualise the generation and transformation of energy in nature. Inspired by water landscapes and Far Eastern watercolour painting, it illustrates the condensation of time and energy. The flowing visual language, with gentle colour gradients, conveys the transition from stillness to movement and the unfolding from within. The design of the pilot fleet vehicle at Auto China 2026 symbolises the continuous transformation of energy for climate-friendly and sustainable mobility in the future.

Innovation and bespoke individuality across 4,400 square metres of exhibition space.

The BMW Group is exhibiting its BMW and MINI brands at Auto China 2026 across a record exhibition space of around 4,400 square metres. This space is almost three times larger than in 2024 and underscores the importance of the Chinese market to the company. The exhibition stand showcases a total of 42 vehicles, including 28 BMW vehicles and 14 MINI vehicles, with three world premieres and 14 vehicles that are individualised, customised, classic cars, or special edition cars. Two BMW motorcycles will also be featured at Auto China 2026.

The BMW Highlight Show, featuring a 300-square-metre LED wall, presents the new BMW iX3 Long Wheelbase and the new BMW 7 Series to visitors throughout the day. Through interactive exhibits, ten ‘Deep Dive’ stations invite visitors to explore the latest technologies and charging solutions, including robotics and bidirectional charging. The extensive BMW Individual range is illustrated through an exhibition of 164 paint samples and 36 leather samples. An immersive audio experience with Dolby Atmos and Bowers & Wilkins creates an exceptional sound environment.

Beijing, January 21, 2026. BMW is progressing toward the world premiere of the BMW iX3 Long Wheelbase, its most advanced intelligent all-electric Sports Activity Vehicle (SAV) to date. Developed specifically for the Chinese market, the model will celebrate its global debut at the Beijing Auto Show 2026 and is scheduled to enter the market in the second half of the year.

As the first long-wheelbase all-electric SAV based on BMW’s Neue Klasse architecture, the BMW iX3 Long Wheelbase represents a major step forward in the brand’s electrification, digitalization, and localization strategy. The vehicle embodies BMW’s guiding principle of “In China, for China, and with China,” while contributing technologies that will also shape BMW’s global portfolio.

“The BMW iX3 Long Wheelbase marks an important milestone in how we bring innovation, driving pleasure, and digital intelligence together for the Chinese market,” said Birgit Boehm, President and CEO of BMW Brilliance Automotive Ltd. “Neue Klasse technologies developed in China are becoming an integral part of BMW’s global technology roadmap and brand DNA.”

Long Wheelbase Concept: Space Meets Driving Balance

With a wheelbase extended by 108 millimeters, the BMW iX3 Long Wheelbase delivers significantly enhanced rear-seat comfort and overall spaciousness—key attributes for customers in the Chinese premium segment. At the same time, the vehicle maintains balanced proportions and dynamic character that defines BMW Sports Activity Vehicles.

A China-specific chassis and suspension setup has been developed to ensure a refined balance between comfort and stability across a wide range of driving scenarios, from everyday urban use to dynamic long-distance travel. The long-wheelbase configuration has been integrated without compromising agility, steering precision, or overall vehicle control.

Central to the vehicle’s dynamic behavior is BMW’s new Heart of Joy control unit together with the BMW Dynamic Performance Control software stack. This system coordinates powertrain, braking, energy recuperation, and steering functions in real time, enabling smooth transitions, consistent responses, and a natural, confidence-inspiring driving experience. The result is supreme traction and thanks to the unique Soft Stop function, the smoothest stopping process ever achieved by a BMW.

BMW Panoramic iDrive: Intelligent, Driver-Oriented Interaction

The BMW iX3 Long Wheelbase introduces BMW Panoramic iDrive, a next-generation human-machine interface designed to keep the driver focused while delivering comprehensive digital functionality. The system is built on BMW Operating System X, forming the software foundation for a highly intuitive and responsive UI/UX experience.

At the core of BMW Panoramic iDrive is a clearly structured “Visual Cone” layout that combines BMW Panoramic Vision, a 3D Head-Up Display, a driver-oriented Central Display, and a shy-tech multifunction steering wheel with illuminated controls and haptic feedback. This setup ensures that essential information remains within the driver’s natural field of vision, reducing cognitive load and enhancing safety.

The digital experience has been deeply localized for China. The Chinese derivative of BMW Operating System X incorporates approximately 70 percent locally developed software engineering, underscoring BMW’s strong in-market development capabilities. Navigation developed in collaboration with Amap provides precise visualization of complex intersections and highway ramps. The BMW Intelligent Personal Assistant, enhanced by large language models from Alibaba and DeepSeek, enables faster and more natural voice interaction.

Integration with Huawei technologies—including Digital Key, HiCar, and the My BMW App based on HarmonyOS NEXT—supports seamless connectivity between the vehicle, personal devices, and home ecosystems.

In parallel, BMW is developing a China-specific Advanced Driver Assistance Systems (ADAS) software stack in collaboration with Momenta. Tailored to local traffic conditions and usage scenarios, the system is designed to deliver highly capable driver-assistance functions optimized for complex urban environments, highways, and long-distance travel in China, further enhancing safety, comfort, and driving confidence.

Next-Generation BMW eDrive Technology

Built on an 800-volt electrical architecture, the BMW iX3 Long Wheelbase features sixth-generation BMW eDrive technology, including cylindrical battery cells and the in-house-developed BMW Energy Master. This technology foundation enables a CLTC combined range exceeding 900 kilometers, positioning the vehicle among the most efficient premium electric models in its segment.

With a maximum charging capacity of up to 400 kW, the BMW iX3 Long Wheelbase can add more than 400 kilometers of range in approximately ten minutes, while charging from 10 to 80 percent takes around 21 minutes. Vehicle-to-load (V2L) functionality further expands everyday usability by allowing external electrical devices to be powered directly from the vehicle.

Toward the Global Debut

The BMW iX3 Long Wheelbase is currently undergoing comprehensive development and validation programs in China and internationally. Following its world premiere, the BMW iX3 Long Wheelbase is planned for availability in China and selected international markets, including Thailand, Malaysia, Indonesia, and India.

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle.

For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics.
The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+:  Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

Munich. The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

At the BMW booth in the Silver Lot in front of the South Hall at the Las Vegas Convention Center, visitors can experience the BMW Panoramic iDrive with the new AI-powered BMW Intelligent Personal Assistant in the BMW iX3. Through its collaboration with Amazon, BMW becomes the first automaker to integrate Alexa+ technology into its vehicles—a major step forward for in-vehicle conversational AI. With natural dialogue and intelligent capabilities, the system moves beyond simple voice commands to deliver a context-aware, personalized experience that helps drivers stay focused on the road. This new level of voice interaction can also be experienced at Amazon’s Devices & Services Exhibit in the Venetian Hotel, Ballrooms G-J.

The new BMW iX3 represents a leap forward in development that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalization and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technological innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

In 2023, the BMW i Vision Dee showed a vision of the Neue Klasse becoming a true companion with conversational AI capabilities. With a gigantic dashboard, the new display and operating concept BMW Panoramic iDrive was revealed in a spectacular way at CES 2025. With the new BMW iX3 coming to CES 2026, which embodies these key innovations, the BMW Group delivers on the promises made at previous CES appearances.

* References:
Car of the Year from Electrifying.com
Time Magazine Best Inventions 2025 
Top Gear’s Car of the Year
Beste Innovation 2025 Autobild Goldenes Lenkrad
Carwow Auto Innovation Award
CAR Magazine: BMW iX3 (2025) review: Neue Klasse, new benchmark 
Auto Express: The New BMW iX3 Is So Good, it Might Just Be The Best Car On Sale 
The Sun: BMW’s new iX3 is a tech-packed electric SUV that rewrites the rulebook — it’s cheaper, faster and goes way further 

On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.

Debrecen. With an impressive ceremony that artistically combined Hungarian culture and modern automotive production, Oliver Zipse, Chairman of the Board of Management of BMW AG, today officially opened the BMW Group plant in Debrecen. The BMW Group’s newest and most innovative production site marks the beginning of a new era for the company. In late October, the new BMW iX3 will enter series production in the Hungarian university town of Debrecen as the first vehicle of the Neue Klasse. Plant Debrecen was planned virtually and realised in practice fully in line with the principles of the BMW iFACTORY, becoming the first BMW Group car plant to rely entirely on electricity from renewable energy during normal operation.

In addition to Oliver Zipse, high-ranking representatives from Hungarian politics, such as Prime Minister Viktor Orbán and the Mayor of Debrecen, László Papp, as well as Milan Nedeljković, Member of the Board of Management for Production, Ilka Horstmeier, Member of the Board of Management for Human Resources and Real Estate, and Hans-Peter Kemser, President and CEO BMW Manufacturing Hungary Kft., attended the grand opening.

“In our global production network, our new plant in Debrecen is a pioneer: It is our first fully-electric plant, the first production site to operate entirely without fossil fuels – and the first to build vehicles for the Neue Klasse. This makes our plant in Debrecen a decisive factor in the BMW Group's future success,” said Oliver Zipse. “The opening also sends a strong signal: We are expanding our footprint on our home continent and reaffirming our commitment to Europe as a strong and competitive location for industry.”

Hans-Peter Kemser added at the ceremony: “This is not only a new BMW Group plant – it is a cornerstone of progress. We are a partner to culture, to education and to the University of Debrecen, where together we foster the talents that will shape the future. And above all, it is a community – deeply embedded in the life of Debrecen and Hungary.”

Strengthening the industrial base and expanding training

The official opening ceremony began with a look back at the plant’s construction, following a 2018 decision that launched one of Hungary’s largest greenfield investments. The BMW Group’s first Central European location has firmly placed Debrecen on the region's automotive map, creating more than 2,000 direct jobs – and many more along the supply chain, at regional suppliers and service providers that have recently established themselves in Debrecen, alongside national and international companies. The new plant has also strengthened the industrial park and driven additional investment in transport and infrastructure.

At the same time, through collaborations with institutions such as the local university and the Vocational Training Centre of Debrecen, DSZC, Plant Debrecen has also become one of the largest training hubs for dual education programmes in Hungary.

Only the best of the best for Debrecen

Plant Debrecen is the first BMW Group production site not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from different locations worldwide. For example, the press shop is modelled on the systems used in Spartanburg (USA) and Swindon (Great Britain), with their know-how and technologies further refined for Debrecen. In the body shop, the positioning of nearly 1,000 industrial robots, along with their processes, was digitally simulated in detail beforehand. The number of joining methods was also significantly reduced, with further streamlining allowing design features for the Neue Klasse to be integrated early in development.

Paint shop key to largest reduction in CO₂e emissions

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the BMW iX3’s CO₂e footprint. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system, one of the largest in Hungary. Surplus solar energy, such as that generated on non-working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

Digitalised assembly processes and smart “finger structure”

Complete digitalisation of production processes further boosts assembly efficiency – for example, sensors and camera systems along the production line are used to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the assembly line. The building's “finger structure” – an optimised version of BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. In-house logistics are fully electric.

High-voltage battery assembly in line with “local for local” principle

High-voltage batteries are assembled directly on site, allowing for short distances in line with the “local for local” principle. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries at this location. Seamless in-line quality inspections and 100% end‑of‑line monitoring enable a consistent zero-defect approach.

Final photo with employees and two BMW iX3s

The opening ceremony concluded with a music and dance performance celebrating Hungarian culture and traditions, which the BMW Group also supports through local events and organisations. To wrap up, numerous employees joined Viktor Orbán and Oliver Zipse on stage, alongside two new BMW iX3s.

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80 kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

The First of a New Era I Introducing the New BMW iX3.

• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years
• The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience
• Additional detailed infotainment content shows the sustainability of the series model and the new design language
• The new corporate website marks the start of a new era

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction. 

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg  

YouTube videos on Sustainability and Design of the new BMW iX3  

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The  video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/ 
YouTube: https://www.youtube.com/bmwgroup 
Instagram: https://www.instagram.com/bmwgroup 
Facebook: https://www.facebook.com/bmwgroup 
X: https://www.x.com/bmwgroup 

Ladies and Gentlemen,

Here it is. The first of a new era. The future of the car.

I’ve been with the BMW Group for more than 34 years now. During this time, I’ve witnessed many world premieres, exciting new concepts and bold technological innovations. But, for me – and for all of us at the BMW Group – today’s premiere is truly a “once-in-a-lifetime moment”. When else do you get to re-imagine a brand like BMW from the ground up? The chance to create an entirely new generation of vehicles? The chance to break completely new ground?

This year’s ##IAA MOBILITY## brings us full circle. You’ll remember that,

right here in Munich, back in 2021, I promised we would lead BMW into a new era. With the NEUE KLASSE.

Today, just four years later, we deliver on that promise. Here's the proof. The NEUE KLASSE is much more than just one new car. It represents a completely new model generation. A massive leap that will shape the entire brand for years to come.

Why now? Why such a bold step? Because we know the time is right.

Ground-breaking innovations don’t come out of nowhere.
They start with individual technological advances.

With people who recognize the untapped potential. With a visionary team that transforms those individual parts into something totally new – something far greater than the sum of its parts.

That’s where we were at the start of the decade. We saw the chance

for a massive leap in development across all relevant technologies –

from battery technology to digital user experience to computing power. A unique opportunity to completely rethink the car. It was a time for pioneers. In other words: the perfect BMW moment.

We have poured our vast experience, our wealth of technical know-how and – above all – our heart and soul into developing the
NEUE KLASSE. It wasn’t easy. But, together, we made it happen.

This is what the ##BMW iX3## represents.

We have taken the world with us on our “road to NEUE KLASSE”. Five vision vehicles. Highlighting five key aspects of the
NEUE KLASSE.

At the beginning, we demonstrated how sustainability and circular economy could be realized in a premium product. BMW i Vision Dee blurred the lines between reality and the virtual world – and offered a first glimpse of our new BMW Panoramic iDrive. At the IAA Mobility in 2023, things got much more concrete. A typically sporty BMW sedan with the new design language of the NEUE KLASSE. This was soon followed by a look at the future of the Sports Activity Vehicles. As you can see: We were already close to the real thing at that point. Sheer Driving Pleasure – taken to a whole new level. The VDX demonstrated this. An impressive proof of the potential unlocked by integrating different technologies in the NEUE KLASSE. BMW driving dynamics at its finest.

Ladies and Gentlemen,

Our goal with the NEUE KLASSE was to create the best overall system for our customers. That’s why the iX3 and the upcoming vehicles of the NEUE KLASSE integrate everything we’ve showcased in recent years. When it comes to design, we have even skipped an entire generation. And there's no one better to explain how our customers will experience this with all their senses than Adrian van Hooydonk.

Speech Adrian van Hooydonk, Head of BMW Group Design

Thank you, Oliver. Welcome ladies and gentlemen!

Yes, the big moment has finally come. We are launching the
BMW iX3, the very first car of the NEUE KLASSE. As Oliver mentioned, we have been working on this for the past 4 years and with the NEUE KLASSE we are taking very big steps in technology. These bigger steps in technology can only become meaningful hand in hand with big steps in design.

The BMW iX3 has a much bigger range helped by a very clean shape with excellent aerodynamics. In the interior you will find a new display concept that allowed us to clean-up the dashboards and completely redefine the driving experience.

But let‘s look at the exterior design first:

We have typical solid BMW SAV proportions with a lot of presence and emphasis on all four wheels. The surfaces are very clean with only a few precise lines. The front-end shows a new interpretation of the BMW typical face in which we replace chrome with light. Vertically oriented kidneys match the more upright overall appearance of our SAV.

This new light signature is part of the daytime running light and it will make the new iX3 very recognizable by day and by night. Overall, the car has a very solid stance and strong shoulders and, in the rear, again a new light signature that emphasizes the width of the car.

In the interior you will find that the driving experience is and will remain our focus, putting the driver at ease and in control! The key element to this is our all-new BMW Panoramic Vision which projects in the bottom of the windscreen and builds upon our years of experience with head up displays. This new display is visible for all passengers on board and will allow you to quickly check the information you want and need while keeping your hands on the wheel and your focus on the road ahead. Together with our new free cut central display and iconic steering wheel these elements are the corner stones of our new Panoramic iDrive system, a whole new driving experience that you will find in all our future BMW models from now on!

This new user experience already starts when you approach the car and continues as you get in and set the car up to your personal preferences. With My Modes you can do that very easily and select a perfectly curated driving experience – from screen content or colors to light and sound and even driving characteristics.

So, our new Operating System X focuses on the best driving experience but will also allow you a much higher level of personalization making your new BMW truly yours. Overall, the new digital aspects of our cars will make them more intelligent and easier to use. At the same time, this has allowed us to design much cleaner and warmer interiors, creating very personal living environments

on four wheels. The interior trim “Digital White” is spacious and modern.

But what about other options?

We curated various interior trims with a lot of attention to detail,

giving each trim a unique & distinctive character. These trims can be combined with a wide variety of exterior colors giving our customers plenty of choice in a few easy steps.

So, starting with the BMW iX3 we are introducing a new form language that will lead to a new look and feel for the entire
BMW brand. Our designs will be very clean and at the same time
very strong in character, but above all: more BMW then ever!

Thank you very much!

Speech Oliver Zipse,
Chairman of the Board of Management of BMW AG

Thank you, Adrian. From driving dynamics to drivetrain, from battery technology to the operating concept and digital user experience: Every one of these elements has been significantly enhanced for the NEUE KLASSE.

Looking at the performance data for the BMW iX3 gives you an idea

of what our customers can look forward to. The iX3 is all-electric. With more range and faster charging: that was our promise – and we have delivered. The iX3 offers a range of more than 800 kilometers in the WLTP cycle. Range anxiety? We’re making sure it’s a thing of the past. Also thanks to its ultra-fast charging capability: The peak charging power is up to 400 kilowatts. In other words: In just 10 minutes, the iX3 charges enough to drive more than 370 kilometers.

At BMW, we are known for our driver orientation. Hands on the wheel, eyes on the road, with the right data just where you need it.

With BMW Panoramic iDrive, the windscreen itself even becomes

a projection surface – merging reality and the virtual world in perfect interplay. Here, we're once again setting a new standard – and not just in the iX3. We’re rolling out BMW Panoramic iDrive across our entire product range.

The iX3 also strikes perfect harmony between hardware and software. Four central computers deliver the necessary computing power, processing data up to 20 times faster than conventional systems: genuine super-brains. BMW drivers will appreciate one of these systems in particular – the Heart of Joy, which combines all functionalities for the drivetrain and driving dynamics: Over 100 years of expertise in driving dynamics, now enhanced by digital capabilities. You’ll feel the difference right away. Whether you’re pushing the limits or driving in everyday situations. This is
Sheer Driving Pleasure taken to a whole new level.

The experience also includes state-of-the-art automated assistance systems, tailored to our customers’ needs: dependable at all times, without compromising safety. Driver and vehicle become one.

We call this BMW Symbiotic Drive.

Ladies and Gentlemen,

We know that without responsibility, there can be no real progress. That is why decarbonization and resource conservation are key 

in the development of the iX3 and the NEUE KLASSE. Throughout the entire life cycle. We also apply principles of design for circularity.

The vehicle standing here next to me is made up of one third secondary raw materials. We are focusing on becoming more efficient and consuming less energy and resources. Whether in the

supply chain, in production or on the road.

The iX3 is a perfect example of our strategy of reducing CO₂ wherever we have leverage. We are on a transparent and reliable path towards climate neutrality, in line with the Paris agreement - using all drivetrain technologies.

Ladies and Gentlemen,

Greater electric range. Faster charging. A more immersive digital experience. The next level of Sheer Driving Pleasure. A greater focus

on sustainability. And all of this in an incredibly attractive package. The BMW iX3 is truly more BMW than ever. And this is just the beginning!

We are rolling out the design, innovation and the latest technologies across all our vehicles. All our models will benefit from the advances made in the NEUE KLASSE – regardless of the drivetrain.

We have made a conscious decision to start out in the high-volume segments – because the NEUE KLASSE was never designed

for a niche. We want all our customers to benefit from the innovations as quickly as possible.

The next vehicle is already waiting in the wings. The details are still hidden beneath the camouflage, but I’m sure you’ll recognize the classic proportions of a sporty sedan.

The new BMW i3. 

It will be released next year as the Series’ first all-electric version. And it will be the first model variant of the new 3 Series generation.

For the past 50 years and over seven model generations, no other vehicle has been as closely tied to the success of the BMW brand. The 3 Series embodies everything at the very core of BMW. Innovation. Digital user experience. Comfort. Sportiness. Together, these characteristics create an incomparable driving experience. Sheer driving pleasure at its finest.

After the launch of the i3, more variants will follow.

The iX3 and the i3 – a powerful symbol of the broad spectrum the NEUE KLASSE will cover. Production of the BMW iX3 will begin later this year at our new plant in Debrecen.

From 2026, every new BMW will be all-new. We will launch

40 different new and updated models. By 2027.That is the future.
A new era. That is BMW.

Ladies and gentlemen,

It takes an exceptional team to bring projects like the NEUE KLASSE and vehicles like this one to life. A team with the unconditional desire, willpower and ability to shape the future. We, the Board of Management, stand before you today representing our nearly 160,000 BMW Group employees worldwide.

On behalf of us all, I want to thank our incredible team for their dedication and commitment over the last few years to reach this milestone moment.

Together, we are leading BMW into a new era.

Thank you very much.

In the event of enquiries, please contact:

BMW Group Unternehmenskommunikation

Matthias Bode
Spokesperson BMW iX3
Telephone: +49-151-601-61742
E-Mail: Matthias.Bode@bmwgroup.com

Steven Wörns
Spokesperson BMW Group Design
Telephone: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Max-Morten Borgmann
Head of Communications BMW Group, Finance, Sales
Telephone: +49 151-601-24118
E-Mail: Max-Morten.Borgmann@bmwgroup.com

A defining element of the digital user experience in the new ##BMW iX3## is BMW Panoramic iDrive, which elevates intuitive operation and the driver focus for which the brand is renowned to a new level. And an all-encompassing sustainability concept reduces the car’s product carbon footprint over its life cycle by more than 30 per cent compared to its predecessor.

The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line from autumn 2025 will be the BMW iX3 50 xDrive (electric power consumption, combined: 17.9 – 15.1 kWh/100 km; CO₂ class: A; range: 679 – 805 km [421 – 500 miles]; provisional figures as per WLTP) with an output of 345 kW/469 hp and electric all-wheel drive. Further fully electric variants will follow, including an entry-level model. The market launch of the new BMW iX3 will get underway in Europe in spring 2026 and in the USA in summer 2026. Also starting in summer 2026 will be deliveries of a variant of the new BMW iX3 produced at the Shenyang facility that has been tailored specifically to the needs and desires of customers in China.

The new BMW iX3 represents a leap forward in development over its predecessor of the same name that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technology innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future project and marks a huge leap in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our entire product range will benefit from the innovations of the Neue Klasse – regardless of the drive technology. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”

Launch of the new design language: reduced, characterful and timeless.

Major technological advances always offer an opportunity to introduce more significant design changes. The new BMW iX3 will launch the new BMW design language, which will be replicated across the whole of the brand’s model range in due course. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. The design is timeless while also capturing the prevailing zeitgeist. It is reduced to the essence of the BMW brand – and therefore more BMW than ever. For this one reason why comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.

The new BMW iX3 showcases the values and qualities of the Neue Klasse within the template of an SAV. The first BMW X model of the new generation is all about interior space and a progressive lifestyle. At 4,782 millimetres in length, 1,895 millimetres wide and 1,635 millimetres tall, the new BMW iX3 has the hallmark proportions of an SAV. The characteristic two-box design is infused with the rugged presence of a BMW X model and has precise lines that emphasise all four wheels. Detail optimisation of the car’s aerodynamics enables a drag coefficient (C_d) of 0.24.

The load compartment capacity of the new BMW iX3 can be increased from 520 to a maximum 1,750 litres by folding down the rear seat backrest elements as required. The additional storage compartment under the bonnet can hold another 58 litres of cargo. Customers needing additional transportation capacity can specify their car with the optional electric fold-in/fold-out trailer tow hitch. The maximum trailer load of the new BMW iX3 50 xDrive is 2,000 kilograms.

The upright front end and clearly formed surfaces endows the new BMW iX3 with considerable presence. The BMW kidneys and twin headlights – both distinctive BMW design cues – take centre stage visually. The sculpted BMW kidneys reference the Neue Klasse of the 1960s in their vertical arrangement. An all-new light signature assumes the role previously performed by chrome in giving the car an aura of quality and sophistication. And when viewed from the side, large surfaces broken up by a small number of precise lines create a character-rich appearance. Flush glass surfaces and door handles are also features of the side view. The robust stature of the new BMW iX3 is underscored by body-colour wheel arches with – in familiar BMW X model style – subtly rectangular contours. The rear end also cuts a powerful and athletic figure. The taillights extending well into the centre of the rear end represent a horizontal interpretation of the signature BMW “L” shape.

Interior design: modern space has a BMW-typical driver focus and offers exceptional comfort for all passengers.

The design of the BMW iX3 interior sets new standards in terms of modernity and digital experience. The interior has an uncluttered, reduced design, providing the ideal stage for the digital experience. The cabin is all about the clear driver focus for which BMW is renowned and comfort for all those on board. Created specifically for electric vehicles, the vehicle architecture allows for extremely generous levels of space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect for the passengers. With its fabric surface, the instrument panel – with atmospheric backlighting – contributes to the warm and inviting atmosphere inside. Large window surfaces and the optional panoramic sunroof with climate comfort glazing generate an ambience bathed in light.

Another prominent influence in the horizontally arranged cockpit is the new control/operation system BMW Panoramic iDrive, which is based on the likewise newly developed BMW Operating System X. It brings together displays, geometry and light & sound design into a holistic experience, customisable via the My Modes. Also playing a role here are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape created specifically for the Neue Klasse.

The elegantly minimalist seats of the new design stand out with their excellent comfort levels over long journeys, sporty character, and wide range of adjustment. Also sporting an all-new design are the steering wheel and the centre console between the driver’s seat and front passenger seat, complete with storage areas and control elements. The rear seat bench offers a single, sofa-like seat surface.

Precisely arranged interior worlds bring a unique and thoroughly distinct character to every equipment package. The materials and colour schemes selected are inspired by modern interior design and advanced Neue Klasse technology, and coordinated harmoniously with one another. They therefore make a noticeable, visible contribution to the exceptional comfort levels on board the new BMW iX3. An attractive range of colours enables a perfect match between the interior tones and exterior paint finishes. As alternatives to the standard-specification Essential interior design in Vivid Grey with Econeer seat coverings, customers can also choose from three other compositions in Veganza, the black BMW M interior world in Veganza and M PerformTex, and the BMW Individual option with a high-quality Merino leather/M PerformTex combination in Black Bicolour or Adelaide Grey.

The new BMW iX3 can be specified as an option with the M Sport package or M Sport package Pro from launch. Its dynamic looks are further emphasised by Black high-gloss features for the exterior, and M Sport seats and an M steering wheel inside the car.

The BMW Iconic Glow exterior package enables an impressive sound and light sequence with Relaxed, Balanced and Excited styles. The welcome sequence commences as soon as the driver approaches the vehicle and, as they take their seat, an animated greeting begins in the BMW Panoramic Vision and Central Display, spreading smoothly from the driver’s side of the cockpit to the front passenger side.

BMW Panoramic iDrive: consummate driver focus, BMW-style.

The BMW iX3 is the first series-produced model in which BMW Panoramic iDrive redefines the user experience and therefore also Sheer Driving Pleasure. With its neatly judged balance between digital functions and physical elements, BMW Panoramic iDrive elevates intuitive operation – according to BMW’s fabled “hands on the wheel, eyes on the road” principle – to a new level of driver focus. The entire system is born out of decades of experience and a user-centric design approach. Individual customer feedback, data from over 10 million connected vehicles and usability studies with more than 3,000 customers were all incorporated into the development process. Physical controls are on hand, including for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, rear window heating and defrost function. Other functions have been optimised for use by touch and voice command or via the multifunction steering wheel.

The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalisable routines. Large Language Model (LLM) technology will also be gradually introduced to enable even more intuitive voice interaction in the future.

BMW Panoramic iDrive brings four central elements together into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen, from A-pillar to A-pillar. The content in the centre and on the front passenger side can be adapted to personal tastes and requirements. Key driving information appears in the driver’s field of vision. And above the BMW Panoramic Vision, the BMW 3D Head-Up Display (if specified) can now also show integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is located in an ergonomically ideal position next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to particularly frequently used functions using QuickSelect tech.        The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a relief-like surface and haptic feedback.

Underpinning BMW Panoramic iDrive is the likewise newly developed BMW Operating System X, which offers extensive scope for personalisation via the BMW ID, intelligent driver assistance, a wide variety of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to BMW Software Updates.

The standard-fit navigation system BMW Maps features an upgrade for the charging-optimised route guidance, plus intelligently coordinated presentation of information on the BMW Panoramic Vision, Central Display and optional 3D Head-Up Display. The BMW Digital Key Plus can be set up on smartphones and smartwatches from all the leading makers, also as standard. Meanwhile, BMW Operating System X unlocks a wide variety of entertainment while on the road and during charging stops, bringing customers not only music streaming apps such as Spotify and in-car gaming with AirConsole, but also a video-streaming app offering Disney+, YouTube and other international/numerous country-specific on-demand and live video platforms. The Zoom App for video calls is now also available for use.

The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, and these can be added easily and flexibly through ConnectedDrive Upgrades. For example, more than 60 third-party apps in the music & audio, entertainment, gaming, news, and travel & local categories are available worldwide. To download the features and use the apps, customers will need access to connectivity via BMW Digital Premium or a WiFi network/smartphone hotspot. The BMW Digital Premium range of features customers can add as they desire comprises extensive safety functions, extended navigation features, unlimited data for entertainment and now also BMW M Apps.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.

The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.

The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles)[1] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW[2] as an option.

Extensive bidirectional charging functions[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging. Emblematic of the charging experience in this new vehicle generation is the intelligent charging flap of the new BMW iX3, which uses artificial intelligence (AI) to detect the customer’s intention to top up their car and then automatically opens or closes. And sixth-generation BMW eDrive technology makes it possible to view the current charging speed and curve in the My BMW App. Up to ten individual charging contracts from various suppliers can be shown digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function.

Heart of Joy: Sheer Driving Pleasure reaches a new level.

One of four “superbrains” in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability and efficiency is utilised to the full.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. Here, the decades of experience of BMW in the field of driving dynamics control come to the fore. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving feeling whatever the situation and speed. Every movement of the accelerator, brake pedal and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimised by the integrated management of drivetrain, braking system and energy recuperation. In everyday driving, 98 per cent of braking manoeuvres are carried out using recuperation only, i.e. without application of the friction brakes.

“Superbrain of automated driving” for the driver assistance systems with new-generation technology.

Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than conventional control units, the “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.

The result is a whole new form of Sheer Driving Pleasure. These driver assistance functions are generally already included as standard with entry-level specification. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after a small steering input by the driver.

The further-developed BMW motorway assistant supports BMW iX3 drivers from the moment they join a motorway until they leave it, and allows them to take their hands off the steering wheel for long periods. The functionality offered by the City Assistant includes traffic light detection, where the car automatically stops and then moves off again.

New electronics architecture with four “superbrains”.

The completely newly developed electronics architecture comprises a total of four high-performance computers known as “superbrains”. They pool their processing power for driving dynamics, automated driving, infotainment and basic & comfort-enhancing functions. They also provide the basis for a new software architecture that can be continuously upgraded and is therefore designed to incorporate upcoming function updates including AI features.

The new digital nervous system consists of a wiring harness divided into four zones. This reduces weight by 30 per cent compared to the technology used previously and allows for around 600 metres less wiring. Another new feature are digital “smart eFuses”, which replace classical safety fuses. They enable intelligent power modes for different vehicle states that help to improve the car’s overall efficiency.

With its four superbrains and highly connected software platforms, the BMW iX3 is a true software-defined vehicle and exceptionally well equipped for the future. Added to which, the new electronics architecture forms the basis for multifaceted improvements in the networking of the BMW iX3 with the My BMW App. This new level of quality when it comes to integration delivers new experiences and holds considerable potential for future innovations.

Equipment and individualisation to enhance driving pleasure, comfort and versatility.

The new BMW iX3 will be available with one solid and five metallic paint finishes from launch. As an alternative to the 20-inch light-alloy wheels fitted as standard, customers can also browse an exclusive selection of new light-alloy wheels (20-, 21- and 22-inch) available as an option. The range also includes BMW M and BMW Individual light-alloy wheels, some in aerodynamically and weight-optimised Air Performance specification.

Customers can tailor the design of the cabin to their personal style with the help of the Essential, Contemporary, M Sport and BMW Individual interior design worlds. The driver’s seat and front passenger seat are heated and electrically adjustable as standard. M Sport seats and multifunction seats are available as options. Also on the options list are a sports steering wheel and an M Sport steering wheel.

Standard specification for the new BMW iX3 50 xDrive also includes two-zone automatic climate control, Comfort Access, automatic tailgate operation, the extended exterior mirror package, an alarm system and the telephony with wireless charging function. Among the other highlights of the optional equipment offering are three-zone automatic climate control, adaptive headlight functions with intelligent light control, the BMW Iconic Glow package including illuminated BMW kidneys, the Harman Kardon HiFi system with 13 speakers, steering wheel heating and a large panoramic sunroof, whose climate comfort glazing has unique solar energy filtering and 100-per cent UV protection.

Holistic sustainability approach targeting circularity and CO₂e reduction .

The BMW Group kicked off the development of its upcoming vehicle generation by intensifying its efforts to systematically implement “Design for Circularity” principles and further reduce CO₂e emissions throughout the product life cycle. A holistic sustainability approach has therefore been applied for the new BMW iX3.

A variety of measures ensures that the product carbon footprint of the new BMW iX3 50 xDrive over its full life cycle – based on a mileage of 200,000 kilometres (124,260 miles) – is 34 per cent smaller than that of its predecessor. This means that, when charged with electricity from the European energy mix, it has a smaller product carbon footprint than a comparable combustion-engined (ICE) model after around 21,500 kilometres (13,358 miles). When charged exclusively with electricity from renewable sources, the BMW iX3 50 xDrive beats the comparable ICE model after only 17,500 kilometres (10,873 miles, WLTP combined), allowing customers to potentially achieve CO₂e advantages over the ICE model in as little as one year.

Around one third of the new BMW iX3 is made from secondary raw materials. For example, the storage compartment under the front hatch and the engine compartment cover are made from 30 per cent[4] recycled marine plastic. The base material of the yarn for the Econeer seat textile, the headliner (textile) and the floor-mat carpet is made from 100 per cent[5] recycled PET. When it comes to the car’s chassis, aluminium consisting of 80 per cent secondary raw material is used for the swivel bearings and hub carriers, while the wheel rims are cast from aluminium with a 70 per cent secondary raw material content.

The overall product carbon footprint of the supply chain for the BMW iX3 50 xDrive has been reduced by 35 per cent. Production and operations at BMW Group Plant Debrecen do not use fossil fuels in normal operating conditions. And thanks to sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures,  the energy consumption of the new BMW iX3 is 20 per cent lower than that of the predecessor model (WLTP combined).

The BMW Group's new corporate website provides an overview of all key company topics and consolidates various aspects of the journey toward the Neue Klasse. It offers extensive information on the development of the latest model generation, highlights historic milestones of the Neue Klasse, and features details about the innovative technologies of the new BMW iX3, available here: https://www.bmwgroup.com/en/company/neue-klasse.html. Additionally, starting September 6, 2025, a four-part documentary film about the Neue Klasse will be released on the corporate website, offering an in-depth look into the company's significant transformation.

Munich. Please find the satellite details of the BMW Group Keynote with the World Premiere of the new BMW iX3 as follows:    

Agenda: 

5 September 2025.

11:00 - 11:30 A.M. CEST - World Premiere of the new BMW iX3. LIVE

Technical date TV satellite transmission:

Contact SNG: Tel. +49 (0) 179-5079009 (Torsten Jobmann)
 

Live Stream available at:

English: 

https://www.live.bmwgroup.com/en/live-streaming/ 

https://youtube.com/live/tRA3B-w7BUY?feature=share

German:

https://www.live.bmwgroup.com/de/live-streaming/

If you have any questions, please contact:

BMW Group Corporate Communications
Sibylle Böres, BMW Group Press & PR Events
Telephone: +49-151-60120906
E-Mail: Sibylle.Boeres@bmw.de

Matthias Bode, Press Spokesperson BMW Compact Class and BMW iX3
Telephone: +49-151-60161742
E-Mail: Matthias.Bode@bmwgroup.com

Munich. The new BMW iX3 demonstrates the BMW Group's take on implementing a holistic approach to product sustainability across the entire life cycle. During product development, extensive measures were implemented throughout the supply chain, production and use phases, explicitly focused on conserving resources and reducing the model’s environmental footprint. As such, the Neue Klasse marks an important milestone toward achieving the company's 2030 and 2050 CO₂e targets.
 
CO₂e benefits achievable after only one year of use
The extensive decarbonization measures in the supply chain results in an early break-even point: when charged with electricity from the European energy mix, the CO₂e footprint of the new BMW iX3 50 xDrive is lower than that of a comparable model with a combustion engine after about 21,500 kilometers (WLTP combined). When charged exclusively with electricity from renewable sources, the BMW iX3 50 xDrive beats the comparable ICE model after only 17,500 kilometers (WLTP combined), allowing customers to potentially achieve CO₂e benefits in as little as one year.

Decarbonization in the supply chain
The key levers to reduce CO₂e emissions in the supply chain are the use of secondary materials and renewable energy, alongside product and process innovations. This combination of measures has led to a decrease of CO₂e emissions in the supply chain of 35% during product development.
The Gen6 battery cells of the BMW iX3 high-voltage storage system are made of 50% secondary cobalt, lithium, and nickel materials. In addition, renewable energies are harnessed in the anode and cathode materials and cell production. This is how CO₂e emissions per watt hour were reduced by 42% compared to the Gen5 cell of the previous model.

The BMW Group is increasingly focused on the use of innovative and secondary materials in other components as well. 
For instance, 30% of the secondary raw material  used for the engine compartment cover and the storage compartment under the front hatch is recycled maritime plastic. This post-consumer material consists of old fishing nets and ropes, preventing these materials from potentially being dumped in the ocean.
Secondary aluminum accounts for 80% of the wheel carriers and swivel bearings as well as 70% of the cast aluminum wheels.

‘Design for Circularity’: consistent implementation in the Neue Klasse 
The BMW Group applied the ‘Design for Circularity’ approach consistently in developing the BMW iX3. The approach builds on the concepts of secondary first (the prioritized use of secondary materials), strategic material selection and disassembly optimization. As a result, secondary materials account for one third of all material used in the new BMW iX3 50 xDrive.
One example of implementing these three concepts is the Econeer seat cover, available in the interior trim Essential, whose fabric, adhesive and fleece are all made from PET. This mono-material choice increases recyclability. Moreover, the textile yarn used consists entirely of recycled PET as well.
Other components whose development followed the ‘Design for Circularity’ approach include the center console, instrument panel and interior floor trim.

Significantly improved efficiency in the use phase    
BMW EfficientDynamics involves consistently identifying and harnessing efficiency potential in all vehicle subsystems. Applying this approach, the energy consumption of the new BMW iX3 is 20% lower than in the predecessor model (WLTP combined).
This significant improvement is primarily based on optimized aerodynamic properties, reduced rolling resistance and on-board power consumption as well as the drive’s unparalleled combination of efficiency and dynamics. 

Sustainability-centric production at BMW Group’s Debrecen plant
Designed and built according to the BMW iFactory principles, the new BMW Group plant in Debrecen, Hungary, is fully focused on efficiency, digitalization and sustainability. It is the first BMW Group car factory that is operated and produces vehicles without using fossil fuels, such as oil and gas, under normal operating conditions.
The only energy source to power operations at the site is electricity. According to current planning, up to 25% of the plant's annual electricity needs can be covered by the photovoltaic system located on the premises. The remaining electricity is obtained from other renewable energy sources. Surplus solar energy is stored in a heat storage unit and used to heat the paint shop ovens as needed.
Only 0.1 tons of CO₂e are emitted in the production of a BMW iX3 car, about two third below production at other BMW Group plants.

The BMW Group’s sustainability targets
The BMW Group's commitment to the Paris Climate Agreement and to achieving Net Zero by 2050 or earlier is an integral part of the comprehensive 360° sustainability approach incorporated in the corporate strategy. The company is pursuing ambitious, scientifically derived CO₂e targets for the coming years. For instance, the BMW Group intends to reduce its CO₂e emissions by at least 40 million tons in 2030 (baseline: 2019).

Publicly accessible, TÜV-verified Product Carbon Footprint 
For years, the BMW Group has released its vehicle footprint, which includes a greenhouse gas report for its vehicles verified by Germany’s TÜV Technical Inspection Association. The report for the new BMW iX3 50 xDRIVE can be downloaded here and is also available in the My BMW app. It offers increased transparency regarding raw materials used and CO₂e emissions over the entire vehicle lifecycle.

^{All information regarding the BMW iX3 50 xDrive’s mileage, energy consumption, range, energy content, dimensions, weights, share of secondary raw materials/recycled materials and other technical data and derivations thereof are provisional as of the start of production in November 2025.}

^{All model variants, equipment levels, technical data, fuel consumption and emission data mentioned correspond to the range offered in the German car market, provided the respective model is available there. Deviations in other markets are possible. Dimensions refer to the base model available in Germany; depending on wheel and tire size as well as optional equipment selected, dimensions may vary depending on the specific configuration.}

^{Power consumption and range data were measured in accordance with the mandatory WLTP procedures and comply with the German Passenger Car Energy Consumption Labelling Ordinance (EnVKV). For more information, see www.bmw.de}

^{If you have any questions, please contact:}

^{BMW Group Corporate Communications
Dr. Cornelia Bovensiepen, Spokesperson Sustainability BMW Group
Phone: +49 89 382-94935
E-Mail: Cornelia.Bovensiepen@bmw.de
   
Sofia Elena Rizzi, Spokesperson Product Communications BMW Compact & Mid-size Segments
Phone: +49-151-601-67436
E-Mail: Sofia-Elena.Rizzi@bmw.de}

^{Internet: https://newsroom.bmwgroup.com/global/en
E-Mail: presse@bmwgroup.com}

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.}

^{The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.}

^{www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup 
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup} 

Munich/Miramas. The development of the first ##Neue Klasse## series production model is on the finishing straight: prototypes of the next-generation BMW iX3 are currently undergoing extensive testing in Miramas, southern France. The Sports Activity Vehicle (SAV) will celebrate its world premiere at the ##IAA Mobility## 2025 in Munich in September and roll off the production line at the new BMW Group plant in #Debrecen (Hungary) starting at the end of the year. “Longer range, faster charging, an all-new display and operating concept, and the intelligence of four superbrains are the distinguishing features of the Neue Klasse. With the upcoming BMW iX3 – the first model of the new car generation – we are introducing fundamental technology upgrades with the clear aim of raising the typical BMW driving pleasure to a whole new level,” says Mike Reichelt, Head of Neue Klasse BMW. “With the all-new ##BMW iX3##, we bring our revolutionary technologies into series production for the first time, and we can hardly wait to see it in action on the road. All future BMW models, regardless of powertrain type, will benefit from the innovations and technology clusters of the Neue Klasse."

The new technologies at a glance:

• The revolutionary display and operating concept BMW Panoramic iDrive provides perfect driver orientation and sets yet another new benchmark.
• Charge faster, drive further: the all-electric 6th generation powertrain (Gen6) sets standards in performance and efficiency. The new BMW iX3 50 xDrive has an electric range of up to 800km (WLTP)*(CLTC: 900km* / EPA 400 mls*) and can be charged to provide a range of more than 350km maximum in just 10 minutes*.
• The Heart of Joy control computer and the BMW Dynamic Performance Control software stack raise the dynamic potential of electric powertrains to a new level.

BMW Panoramic iDrive: “Hands on the Wheel, Eyes on the Road”.

The BMW Panoramic iDrive shows all relevant driving information in the driver’s ideal line of sight and maximizes ergonomic efficiency and safety. Four elements come together to make a unique user experience:

• BMW Panoramic Vision: information is projected onto a black printed surface in the windscreen from A-pillar to A-pillar.
• 3D Head-Up Display: the optional BMW 3D Head-Up Display projects information for navigation and automated driving into the driver’s direct field of vision above the BMW Panoramic Vision Display.
• Central Display with matrix backlight technology: the free-cut-design display is in an ergonomically ideal position near the steering wheel.
• Shy-tech multifunction steering wheel: buttons are illuminated when functions are available; relief-like structure and active haptic feedback enable intuitive operation without the driver having to take his or her eyes off the road.

The BMW Panoramic iDrive runs under the BMW Operating System X, also a new development. It offers extensive customizability, intelligent support for the driver and extensive software updates. BMW’s motto “Hands on the Wheel, Eyes on the Road” is redefined with a well-balanced mix of physical controls and digital functions. BMW Panoramic iDrive will ensure user-friendly and intuitive operation in every vehicle segment and with every powertrain concept.

Next generation of electric powertrains. The high-voltage battery concept for the 6th generation of BMW eDrive technology (Gen6) is fundamentally new, and together with the revised electric drive system portfolio, offers an optimum solution for all vehicle segments. The Gen6 system will be making its debut in the BMW iX3 and will then be rolled out across all vehicle segments.
The centerpiece of the high-voltage battery – the BMW cylindrical battery cell – has an energy density of 20 per cent greater that the prismatic cells previously used. The cells are integrated directly into the high-voltage battery, which plays an important role in the body structure of Neue Klasse models.

Charge faster, drive further.
The Gen6 introduces a major leap forward for our customers and the BMW iX3 is the first to benefit. With 400kW maximum charging, our customers can add over 350km* maximum (WLTP) to their vehicle’s range in just 10 minutes. Gen6 technology allows users to monitor the charging performance and curve live via the My BMW App. 800V technology is paving the way for rapid charging. Charging at 400V DC charging stations will, of course, still be possible.
The high energy content of the high-voltage battery, together with the efficient design of the powertrain and the overall vehicle, enables a range of up to 800km (WLTP). 

Further charging-related innovations.
Making the charging process even more user friendly is the intelligent charging flap, which detects when the driver is intending to stop to charge the car and opens (and then closes) automatically. One of the triggers for opening the flap is AI-assisted: if the customer approaches a familiar or learned charging point, the progress towards it reveals an intention to charge and the flap opens.

The SoP of the new BMW iX3 will also introduce extensive bidirectional charging functions – to-Load, to-Home and to-Grid:
Vehicle-to-Load (V2L) turns the vehicle into a powerful mobile powerbank (up to 3.7kW in Europe) and supplies energy for one or several consumers, wherever customers need it. Bidirectional charging capability turns the BMW iX3 into an at-home energy storage unit. Vehicle-to-Home (V2H) helps customers to reduce costs. Vehicle-to-Grid (V2G) sets new standards for the integration of the vehicle into the energy market. Both functions contribute to lowering emissions and increasing the use of regenerative energy sources. In this way, the BMW Group demonstrates that it is part of the solution as we work towards energy transformation.

Providing the key to bidirectional charging alongside the technology involved, the new BMW Wallbox (DC) offers 19.2kW charging and discharging depending on the market. The BMW charging equipment has been redesigned and is now easier to use, and now also includes selected adapters e.g. for vehicle-to-load (V2L) use cases.

The BMW driving experience with the Heart of Joy. The level in sheer driving pleasure.
The "superbrain" Heart of Joy in the Neue Klasse raises driving dynamics to a new level. Together with the BMW Dynamic Performance Control software stack, the Heart of Joy is pivotal to powertrain, brakes, recuperation and sub-functions of the steering system. It processes information ten times faster* than previous systems and therefore responds more directly than ever to the driver’s command.

Fewer control inputs are required, directional stability is more precise and stable. As a result, the vehicle develops consistent and reproducible cornering characteristics and can be steered intuitively.

Powertrain and braking functions also work together harmoniously to decelerate the vehicle. Recuperation can be used across the whole speed range down to a standstill. Indeed, in 98 percent of cases, the vehicle can be brought to a standstill without applying the friction brakes – without noise or jolts.

The Heart of Joy and BMW Dynamic Performance Control raise the BMW driving experience to a new level – from standstill to dynamic limits.

Further development of driver assistance systems using the intelligent high-performance computer “Superbrain of Automated Driving”
BMW Group’s latest driver assistance systems are among the world’s best. The new BMW iX3 ushers in the rollout of the next technology generation. This is in keeping with BMW’s ADAS (Advanced Driver Assistance System) philosophy: “Always smart, symbiotic, and safe”.

The BMW Group merges the proven, rule-based assistance system with a new system based on AI. In an optimum symbiosis, this combination supports the driver even more precisely and reliably in challenging situations on the road. The Superbrain of Automated Driving pools all customer functions for automated driving and has a 20 times faster processing speed than the previous system. The new automated driving and parking functions are based on cutting-edge sensor, software, processor, and mobile communications technology.

The basic model of the BMW iX3 offers functions like lane change warning, road priority warning, safe exit, and assisted view. Safe exit uses side-mounted radars to monitor traffic next to the car while stopping and warns the driver of approaching objects. The new Assisted View shows the latest driving situation precisely and in detail alternatively in the Central Display, the Panoramic Vision, or 3D Head-Up Display. The motorway assistant with automatic lane change will be available with extended features in the BMW iX3. Upon request, it can assist drivers from when they join a motorway to when they leave it and allow drivers to take their hands off the steering wheel for long periods. This assistant remains active even during automated motorway changes along an active navigation route. The new Motorway & City Assistant helps the driver in complex driving situations in urban areas, e.g. through tight corners or roundabouts. It brakes automatically at red traffic lights and moves off again or sounds an audible signal when lights turn green.

Symbiotic driver assistance, as it is known, enables perfect interaction between tech and driver regarding both comfort and safety functions, and creates a seamless transition between cooperative steering and – a world first – cooperative braking.

When the function is active, the driver can influence the system at any time without causing the assistant to be switched off by turning the steering wheel or applying brakes just a little in order to adjust the responses of the system.

The parking functions can be activated intuitively and offer an AI-based selection of parking assistance services, parking space recognition, maneuver planning, and an improved parking experience. Extended monitoring functions help the driver to avoid damage to the vehicle while parking the car.

Neue Klasse innovations are AI-based, smart and update-compatible. Thanks to the all-new electronics and software architecture with four superbrains (high-performance computers), the new BMW iX3 is now noticeably more intelligent in everyday situations – e.g. with the advanced driver assistance systems and improved voice assistant BMW Intelligent Personal Assistant. Due to the powerful BMW Cloud, the new electronics and software architecture of the new vehicle generation is ready for numerous smart features, which customers can benefit from via over-the-air updates after the market launch.

A large number of the patent applications filed by BMW in recent years have come about as part of the development of technologies for the Neue Klasse – e.g. in the projection technology for the BMW Panoramic Vision, in the innovative control functions of the Heart of Joy, in the battery management and cell contacting system of the high-voltage battery, in the new electric motor, and in the new, zonal vehicle electrical system. 

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information according to WLTP is not yet available.

 
If you have any questions, please contact:

Corporate Communications
Matthias Schepke,
Corporate Communications and Governmental Affairs
Press Spokesperson Neue Klasse
Mobile: +49-151-601-90450
Email: matthias.schepke@bmw.de

Matthias Bode,
Press Spokesperson BMW Compact Class and BMW iX3
Mobile: +49-151-601-61742
Email: matthias.bode@bmwgroup.com

Debrecen. The future BMW Group plant in the Hungarian city of Debrecen is on the finish straight as the ramp-up of the assembly line sees the heart of the plant come to life. This is the beating heart of all the technologies in the plant, and also where the most employees work. The assembly launch thus marks the reaching of another milestone.

“Our highly efficient and ergonomic assembly line immediately started running without any issues,” said Hans-Peter Kemser, Managing Director BMW Group Plant Debrecen. “We achieved this thanks to virtual planning and tests, as well as the outstanding collaboration between our new, highly motivated employees in Debrecen and our experts within the BMW Group’s global production network.”

In assembly, the individual components and systems are installed in the painted body – at the end of the process, a car ready to drive rolls off the production line. The innovative vehicle architecture of the Neue Klasse opens totally new possibilities with regard to assembly: greater efficiency thanks to modularisation, fewer different connecting elements, and a simplified installation of the wiring harness. An innovative cockpit assembly also accelerates the process.

The BMW Group Plant Debrecen is already producing test vehicles for the first model of the Neue Klasse: the new BMW iX3.* Thus, the new plant is gradually ramping up for series production.

Neue Klasse allows simple, fast assembly process

A number of features of the Neue Klasse are new territory for everyone. Unlike in previous models, the cable harness is divided into multiple parts, making it easier and more ergonomic to install. The zonal wiring harness architecture requires 600 fewer metres of wiring and weighs 30 percent less than the previous generation.

On the other hand, some components are modularised when one module is formed from many small individual parts. The variation of connecting elements has also been radically reduced for the Neue Klasse. This in turn reduces the number of different plugs, screws and clips. All of this makes assembly significantly more simple. 

Furthermore, with the Neue Klasse, a wide range of quality checks can be performed digitally whilst still on the production line. This procedure will also be implemented at other sites after its initial use in Debrecen. The next point of use will be the home plant in Munich, which will produce the sedan model of the Neue Klasse as of 2026.

The innovative cockpit assembly accelerates processes at Plant Debrecen. It is one of the most compact in the BMW Group’s production network, yet still allows full flexibility and variety. As at Plant Lydia in China, cockpit pre-assembly is located right next to the main line. Once the cockpit has been pre-assembled, it is then installed directly in the vehicle just a few metres ahead.

Assembly in Debrecen adopts innovations from existing plants

When planning the new production site in Hungary, the BMW Group used a completely virtual design process. In line with the principles of the BMW iFACTORY, the tried-and-tested standards and high-tech solutions from existing plants were referred to many times. For example, many ideas and proven structures from Plant Lydia in China and Plant Leipzig can be found in the assembly in Debrecen.

Further development of the finger structure from Leipzig

These structures include the so-called finger structure, or comb structure, which the BMW Group developed specifically for Plant Leipzig, which opened in 2005. This structure allows supply parts and preassembled modules to be transported directly to the assembly lines. A record proportion of parts, up to 80%, can be delivered directly in Debrecen, as the fingers will enjoy logistics supply from both sides for the first time. This is the highest ratio in the BMW Group’s production network. The finger structure allows subsequent extension and the integration of further assembly steps – flexibility is a characteristic of production at the BMW Group.

Production processes, as at Plant Lydia in China

Plant Lydia in China was also an inspiration for many structures and processes in the assembly. The plant opened in 2022 and was the first BMW Group site to be completely planned and simulated in the virtual world from the outset. The shop floor for the assembly line and complete conveyor system in Debrecen are set up identically. Therefore, the technology was available quickly and had already been tried and tested, simplifying the commissioning of a completely new production line.

Series production of the new BMW iX3 set to start at the BMW Group Plant Debrecen in late 2025. The Hungarian plant has been designed specifically for the production of all-electric vehicles. As with the start of any new model or new plant, production capacities are increased gradually after start of production. The plant in Debrecen will be the first automobile plant in the BMW Group to operate entirely without the use of fossil fuels during normal operation.

*Since this is a pre-production model, consumption data for the new BMW iX3 is not available at this time.

Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Munich. Just a few weeks after the market launch of the new BMW X1, the fully electric model variant of the compact Sports Activity Vehicle (SAV) will also be released onto the road for the first time in November 2022. Together with the BMW iX1 xDrive30 (power consumption combined according to WLTP: 18.1 - 16.8 kWh/100 km; CO₂ emissions: 0 g/km; data according to NEDC: - ), two plug-in hybrid models and two further variants of the new BMW X1 with conventional combustion engine drive are also being launched.

With additional engines and new optional extras, BMW is also increasing the efficiency and attractiveness of numerous other model series for autumn 2022. These include new entry-level motors and engines for the all-electric BMW i4 and the BMW 2 Series Active Tourer, an innovation package for the BMW 1 Series and the BMW 2 Series Gran Coupé, as well as innovations in the field of digitalisation for optimising driving pleasure, comfort and safety.

BMW X1 and BMW iX1: Consistent electrification in new diversity.

The BMW iX1 xDrive30 is the brand's first all-wheel drive electric vehicle in the premium compact segment. With this model, the BMW Group is consistently continuing its model offensive in the field of purely electric mobility and making locally emission-free driving pleasure attractive to broad target groups. Two highly integrated e-drive units on the front and rear axles generate a combined output of 230 kW/313 hp, including a temporary boost. The torque generated by the whole system is 494 Nm. The new BMW iX1 xDrive30 accelerates from zero to 100 km/h in 5.6 seconds. Its range, determined in the WLTP test cycle, is between 417 and 440 kilometres.

The consistent electrification of the drive portfolio also includes the two plug-in hybrid models BMW X1 xDrive30e (fuel consumption combined: 1.0 - 0.7/100 km; combined power consumption: 16.9 - 14.7 kWh/100 km; combined CO₂ emissions: 23 - 16 g/km according to WLTP; data according to NEDC: and BMW X1 xDrive25e (combined fuel consumption: 1.0 - 0.7/100 km; combined power consumption: 16.8 - 14.6 kWh/100 km; combined CO₂ emissions: 22 - 15 g/km according to WLTP; data according to NEDC: -) as well as two new combustion engine variants with 48-volt mild hybrid technology. The plug-in hybrid systems each consist of a highly integrated e-drive unit acting on the rear wheels and a 3-cylinder petrol engine driving the front wheels via the 7-speed Steptronic transmission with dual clutch. Fifth-generation lithium-ion high-voltage batteries arranged flat in the vehicle floor with a usable energy content of 14.2 kWh and optimised efficiency through intelligent energy management and adaptive recuperation enable an electric range of 76 to 88 kilometres according to WLTP for the BMW X1 xDrive30e and 77 to 92 kilometres according to WLTP for the BMW X1 xDrive25e.

The drive system of the new BMW X1 xDrive30e generates an output of up to 240 kW/326 hp (jointly delivered by the combustion engine with up to 110 kW/150 hp and the electric drive with up to 130 kW/177 hp). This means that the more powerful of the two plug-in hybrid models sprints from a standstill to 100 km/h in 5.6 seconds. With a maximum output of up to 180 kW/245 hp (jointly generated by the combustion engine with up to 100 kW/136 hp and the electric drive with up to 80 kW/109 hp), the plug-in hybrid system of the new BMW X1 xDrive25e takes the car from zero to 100 km/h in 6.8 seconds.

Electrification also gives the combustion engines of the new BMW X1 sDrive20i (fuel consumption combined: 6.6 - 5.9 litres/100 km; combined CO₂ emissions: 149 - 133 g/km according to WLTP; data according to NEDC: - ) and the new BMW X1 xDrive20d (combined fuel consumption: 5.4 - 4.8 litres/100 km; combined CO₂ emissions: 142 - 127 g/km according to WLTP; data according to NEDC: - ) a higher level of efficiency and a particularly sporty power delivery. Its 48-volt mild hybrid technology consists of an electric motor integrated into the 7-speed Steptronic transmission with dual clutch, which acts as a starter generator and can both relieve and support the combustion engine. In the BMW X1 sDrive20i it is combined with a 3-cylinder petrol engine. This results in a maximum output of 125 kW/170 hp (jointly generated by the combustion engine with up to 115 kW/156 hp and the electric drive with up to 14 kW/19 hp) and a maximum torque of 280 Nm (jointly generated by the combustion engine with up to 240 Nm and the electric drive with up to 55 Nm), taking the car from a standstill to 100 km/h in 8.3 seconds. A 4-cylinder diesel engine and mild hybrid technology give the BMW X1 xDrive20d a maximum output of 120 kW/163 hp (generated jointly by the combustion engine with up to 110 kW/150 hp and the electric drive with up to 14 kW/19 hp) and a maximum torque of 400 Nm (generated jointly by the combustion engine with up to 360 Nm and the electric drive with up to 55 Nm), enabling it to accelerate from zero to 100 km/h in 8.6 seconds.

BMW i4 eDrive35: New entry-level engine for the all-electric Gran Coupé.

The BMW i4 model family will be joined by another member in November 2022 as well. The BMW i4 eDrive35 (power consumption combined according to WLTP: 18.7 - 15.8 kWh/100 km; CO₂ emissions: 0 g/km; data according to NEDC: - ) is the new entry-level model in the all-electric Gran Coupé range in the premium mid-size segment. The third model variant also features fifth-generation BMW eDrive technology. A highly integrated drive unit with 210 kW/286 hp and a maximum torque of 400 Nm powers the rear axle and enables acceleration from zero to 100 km/h in 6.0 seconds.

The range of the BMW i4 eDrive35 in the statutory WLTP cycle is up to 483 kilometres. Its high-quality standard equipment includes, among other things, the latest-generation BMW iDrive developed on the basis of BMW Operating System 8, including BMW Curved Display and BMW Live Cockpit Plus including BMW Maps navigation system.

BMW 216i Active Tourer: New entry-level engine for the compact all-rounder.

A new entry-level engine will also enrich the model range of the BMW 2 Series Active Tourer in autumn 2022. The new BMW 216i Active Tourer (fuel consumption combined: 6.7 – 6.2 litres/100 km; combined CO₂ emissions: 152 - 140 g/km according to WLTP; data according to NEDC: - ) offers a particularly economical way to experience the driving pleasure and versatility of the compact all-rounder. It is powered by a 1.5-litre 3-cylinder petrol engine that generates a maximum output of 90 kW/122 hp and a maximum torque of 230 Nm. The engine's power is delivered to the front wheels via a 7-speed Steptronic transmission with dual clutch as standard. The new BMW 216i Active Tourer accelerates from zero to 100 km/h in 10.3 seconds.

Innovation package for the BMW 1 Series and the BMW 2 Series Gran Coupé, new gear selector for the BMW iX3.

In order to facilitate individualising the car, BMW bundles attractive optional extras in model-specific packages. From November 2022, an innovation package will be available for the BMW 1 Series and the BMW 2 Series Gran Coupé, the contents of which will enhance driving pleasure as well as comfort and safety.

The new Innovation Package includes Comfort Access including Digital Key and Welcome, the interior and exterior mirror package as well as automatic air conditioning with 2-zone control and electric seat adjustment including memory function on the driver's side. Adaptive LED headlights and high beam assistant ensue optimised illumination of the road. The BMW Head-Up Display and telephony with wireless charging are also included in the Innovation Package.

There is a substantial design modification regarding the interior of the BMW iX3 (power consumption combined according to WLTP: 18.9 - 18.5 kWh/100 km; CO₂ emissions: 0 g/km; data according to NEDC: - ). The all-electric Sports Activity Vehicle of the premium mid-size class will be equipped with a redesigned gear selector on the centre console from January 2023. This means that a control element in the new, reduced interior design from BMW is also available in this model selecting gears.

BMW M Laptimer now as a vehicle app - time measurement also for BMW models with BMW Operating System 7.

Performance becomes measurable thanks to the BMW M Laptimer. The function is now available in Europe, the USA and Canada as a vehicle app in many current BMW models and BMW M automobiles. With the BMW M Laptimer, lap times can be recorded while driving on the race track. The total duration and track length of the ride, the number of laps, the time for the fastest lap and the highest speed achieved are displayed. The system recognises the start and finish line of a lap using recurring GPS coordinates. The length of a measured lap can be between one and 37 kilometres.

The BMW M Laptimer is available as a vehicle app in all models equipped with BMW Operating System 7 and the Connected Package Professional option. In the models of the BMW M3/BMW M4 series, the M Laptimer App is part of the optional M Drive Professional equipment. In these models, once the time measurement has been activated, there is a widget in the instrument cluster that shows the current and final lap time. In addition, the BMW Head-Up Display shows both the current lap time and the difference to the fastest lap so far during the course of a recording.

Innovations regarding the Digital Key and Digital Key Plus.

The optional BMW Digital Key and Digital Key Plus can now be shared across platforms between users of iOS and Android devices, including via e-mail or messenger service, for example. Until now, only the Apple iPhone offered the Digital Key Plus, which uses security-optimised ultra-wideband radio technology (UWB) to automatically unlock the BMW iX and the BMW 2 Series Active Tourer when you approach them and lock them when you move away. You can simply keep the device in your pocket. From December 2022, this convenient access method will also be possible with Android devices that are equipped with a corresponding UWB chip and are enabled for Digital Key Plus (initially Google Pixel Pro).

The Digital Key Plus also enables additional functions via the My BMW app using UWB technology near vehicles with production dates from November 2022 (an Apple iPhone with iOS 16 operating system is required). The additional functions are displayed in the My BMW app as soon as you approach the vehicle to within about six 6 metres. These include the comfort open/close functions, known from the long press on open/close with the physical vehicle key, as well as the level control for vehicles with air suspension. In the BMW 7 Series, the optional automatic doors can also be operated via the My BMW app within the UWB range. For vehicles equipped with BMW Operating System 8 and Parking Assistant Professional, Remote Control Parking can also be controlled via the My BMW app.

Continuous tyre pressure monitoring with notification in the My BMW app, new Digital Art Mode in the BMW 7 Series, BMW iX, BMW 2 Series Active Tourer and BMW X1.

The digital tyre diagnosis system, which comes as standard in many current BMW models, will include an additional function from November 2022. The tyre pressure will be continuously monitored in the future. For example, if a loss of pressure is registered in a parked vehicle, the customer receives a notification via the My BMW app. Continuous tyre pressure monitoring is available in the BMW 1 Series, BMW 2 Series Coupé, BMW 2 Series Gran Coupé, BMW 3 Series and BMW 4 Series models, BMW 7 Series and BMW X7.

In the BMW 7 Series, the BMW iX, the BMW 2 Series Active Tourer and the BMW X1, the driving experience, which can be customised with the help of My Modes, will also be enriched with a unique artistic experience from November 2022. The new Digital Art Mode will be available for the first time. The exclusive digital work "Quantum Garden" by Chinese multimedia artist Cao Fei is shown on the vehicle displays.

New functions for the My BMW app.

With the latest update, the range of functions of the My BMW app has been expanded to provide additional usage options. The app now includes a first-mile function that shows customers the route to their vehicle on their smartphone. In future, they will also be able to search for contacts stored on their smartphone in the My BMW app, call up ratings and pictures for so-called points of interest and pay parking fees at a variety of locations. From autumn 2022, the My BMW app will provide users of models with electrified drive systems with specific information in the event of charging irregularities. In future, all functions specially designed for electric mobility can be found more easily via an entry point in the vehicle menu area. 

The new "My Trips" function provides the customer with trip data in the My BMW app. For example, information on the distance travelled, average speed, fuel consumption and CO₂ emissions are listed. Drivers of models with electrified drive systems are also informed about the proportion of the route they have driven electrically.

The user interface for the vehicle menu area has also been updated. If the vehicle's air conditioning is activated using the My BMW app, this can be seen on the picture of the vehicle. Information about customer support can be found in the Profile menu area under "Contact us".

* all new models available from production start in November 2022
** all consumption and emissions figures are provisional. Drive power of the plug-in hybrid models dependent on the state of charge of the high-voltage battery

Goodwood. All eyes will be on BMW M GmbH at the 2022 Goodwood Festival of Speed, as BMW’s legendary Motorsport division celebrates five decades of success. Festivalgoers will witness the world premiere of the first-ever BMW M3 Touring and the UK premiere of the new BMW M4 CSL, as both take to the hill throughout the world-famous four-day event. All this against the backdrop of a striking central feature sculpture on the lawn of Goodwood House, designed as a homage to 50 years of motorsport excellence as it showcases some of the most iconic models from BMW M. Elsewhere, visitors will be able to see – and in some cases, drive – the latest models from BMW’s exciting range, including the new BMW iX1, i7, i4 and iX M60.

For the first time in its history, the BMW M range will be complemented by a BMW M3 Touring which is a distillation of the technological prowess and know-how from the BMW M3 and M4 family, combined with the practicality of a five-door touring model. This latest BMW M model will be unveiled at BMW M at Trackside at 10:00 am (BST) on Thursday 23 June, alongside a high-performance M3 Touring with Performance Parts, and can then be seen on the Hillclimb in the ‘First Glance’ category every day of the Festival.

Alongside the M3 Touring and BMW M3 Touring MotoGP Safety Car on the hill will be the new BMW M4 CSL, celebrating its UK premiere. This ultimate, track-honed, two-seater coupe is defined by a 40hp power hike over the current BMW M4 Competition Coupé to 550hp, while meticulous weight-saving measures – including the use of carbon-fibre for the roof, bonnet and boot lid – achieve a 100kg reduction in overall weight (in standard specification in the German market). As a result, the new BMW M4 CSL has recorded the best-ever lap-time for a BMW road car at the Nürburgring’s Nordschleife circuit.

With BMW M GmbH as the honoured marque, the Central Feature in front of Goodwood House will present an eye-catching display of BMW M cars past, present and future. BMW UK will add its legendary BMW 3.0 CSL to the Central Feature, while BMW Group Classic is providing three further examples: the BMW M1 Procar from the late 1970s; a WTCC BMW 3 Series E90; the Le Mans winning 1999 BMW V12 LMR. The display is completed by the BMW M LMDh racecar, that will debut next year.

Besides providing historic BMW M cars for the Central Feature, BMW Group Classic will bring four additional famous race cars to Goodwood’s Hillclimb. Pedro Piquet (BRA), son of three-time F1 World Champion Nelson Piquet, will drive the world’s first turbo-charged F1 World Champion car, the 1983 Brabham BMW BT52.

Steve Soper (UK) will climb the hill in the BMW V12 LMR on Thursday. He is followed by Markus Flasch (CEO of BMW M GmbH, 2018-2021), who will be in the driver’s seat on Friday, Saturday and Sunday.

HRH Leopold Prince of Bavaria (GER) will drive the sharknose BMW 635CSi and Bruno Spengler (CAN) will drive his famous BMW Z4 GTR which features the Michel Vaillant Design from the 2015 Spa-Francorchamps 24h race.

For many, BMW M at Trackside will form the focal point for the long weekend’s celebrations. Crowned by an original BMW M1, the stand will host iconic models from BMW M’s illustrious past, from the legendary BMW M3 E30 to the revered BMW M3 CSL E46. They will take their place alongside a thrilling line-up of modern-day BMW M greats, from the ultimate 635hp BMW M5 CS and track-honed BMW M4 GT3 to the exclusive new BMW M850i Convertible and innovative electric BMW i4 M50. Visitors will be able to catch a glimpse of the future for BMW M, with the innovative BMW Concept XM, a vision of uncompromising high performance and extravagant luxury.

The Stable Yard – once again dedicated to BMW’s latest range of all-electric and electrified models – will offer the chance to see the stunning BMW i Vision Circular, a concept which illustrates the company’s determination to become the most sustainable manufacturer. Optimised for the circular economy and with the goal of achieving 100% recycled and recyclable material use, the BMW i Vision Circular offers a view of a compact yet luxurious fully-electric vehicle with a focus on sustainability for the year 2040.

BMW’s sustainability focus is equally apparent in the new BMW i7, on display in The Stable Yard following its recent unveiling. The latest version of the brand’s flagship saloon is set to redefine the luxury segment with new levels of electrification and digitalisation. Its state-of-the-art all-electric drivetrain is complemented by a blend of luxurious interior design and an astonishing entertainment experience, with the multi-sensory BMW iDrive and unique 31.3-inch 8K BMW Theatre Screen. These attributes are further displayed in the powerful new BMW M760e, a plug-in hybrid with 571hp that delivers scintillating performance yet achieves remarkable efficiency.

The recently revealed BMW iX1 will make its UK debut at Goodwood Festival of Speed, representing another first at the Stable Yard. The third-generation BMW X1 features a sharper design, across-the-board sustainability and cutting-edge digital innovations. Available for the first time with an all-electric drive system, the BMW iX1 xDrive30 is set to offer an electric driving range between 257 – 272 miles (WLTP, provisional figures).

These models will also be joined by the company’s technology flagship, the new BMW iX M60, a fully-electric Sports Activity Vehicle that combines emissions-free driving pleasure and sporting agility with lounge-style luxury and comfort. Powered by two BMW M eDrive electric motors to provide intelligent BMW xDrive all-wheel-drive capability, the BMW iX M60 can accelerate from 0-62 mph in a seamless 3.8 seconds, yet still achieve up to 348 miles (WLTP) of driving range on a single charge.

Members of the public will be able to experience the BMW iX M60’s searing performance for themselves during Friday’s ‘Electric Only’ Motor Circuit Test Drives, where they’ll also be able to take to the circuit behind the wheel of the new BMW i4, the brand’s first-ever fully-electric Gran Coupé, and the practical BMW iX3.

Frank van Meel, CEO of BMW M, said: “There can be no better place to celebrate our 50th anniversary than among our fans at this year’s Goodwood Festival of Speed, surrounded by the iconic cars that have cemented our position in motorsport history. But we’ll also spend our time at the world-famous event looking to the future, with a selection of exciting new models from our innovative electrified line-up, and the global premiere of the eagerly-anticipated first-ever BMW M3 Touring.”

The Goodwood Festival of Speed is being held over four days from 23-26 June 2022.

Munich. The sales launch of the BMW iX and the BMW i4 in November 2021 marks the beginning of a new era of purely electric premium mobility. In addition to sustainable driving pleasure, the two new models also offer the latest innovations in the field of driver assistance systems and, with the new generation of the BMW iDrive operating system, represent the future of intuitive interaction between driver and vehicle. Parallel to this, the BMW model range will also undergo targeted further development in autumn 2021. Additional drive variants and innovations in the areas of design and digital services increase the diversity and attractiveness of the current range.

The model range of the new BMW 4 Series Convertible will be expanded by three new drive variants from November 2021. In future, an 8-speed Steptronic transmission will be standard equipment for one additional model variant each of the BMW X1 and the BMW X2. New paint finishes are available for the BMW 1 Series, BMW 2 Series Gran Coupé, BMW X2, BMW X3 and BMW X4 models. The functional scope of the My BMW App is complemented by further digital services. The BMW i brand is not only setting trends with its two new models. The pioneer of all-electric premium mobility, the BMW i3, will be offered in a limited Unique Forever Edition from November 2021. And in the BMW iX3, a predictive battery heat management system will optimise the way in which DC fast charging stations will be used in the future.

BMW 4 Series Convertible: Two additional BMW M automobiles and a further all-wheel drive model.
The combination of sporty performance and open-air pleasure in a BMW 4 Series model will be enriched even further in autumn 2021. In the new BMW M 440i Convertible (combined fuel consumption: 8.3 – 7.7 l/100 km according to WLTP; combined CO₂ emissions: 190 - 175 g/km according to WLTP), a 275 kW/374 hp inline 6-cylinder petrol engine with 48-volt mild hybrid technology ensures particularly purist driving pleasure by transferring its power to the rear wheels. An 8-speed Steptronic sports transmission and an M sports differential in the final drive also contribute to the thrilling driving dynamics as standard. This is reflected, among other things, by accerlation from 0 - 100 km/h from standstill in 5.2 seconds.

An inline 6-cylinder diesel engine and the intelligent BMW xDrive all-wheel drive system make the second new BMW M automobile a thrilling open-top drive. With a peak output of 250 kW/340 hp, a maximum torque of 700 Nm and 48-volt mild hybrid technology, the new BMW M440d xDrive Convertible (combined fuel consumption: 6.6 – 6.0 l/100 km according to WLTP; combined CO₂ emissions: 172 - 157 g/km according to WLTP) has impressive pulling power. 5.0 seconds are sufficient for the sprint from 0 to 100 km/h. An 8-speed Steptronic sports transmission and an M sports differential are also standard equipment in this model variant.

In addition, the model range for the open-top four-seater in the premium mid-size segment is expanded to include the new BMW 430i xDrive Convertible (combined fuel consumption: 8.1 – 7.3 l/100 km according to WLTP; combined CO₂ emissions: 183 - 166 g/km according to WLTP). With its 180 kW/245 hp 4-cylinder petrol engine, an 8-speed Steptronic transmission and intelligent all-wheel drive, it accelerates from zero to 100 km/h in 6.3 seconds. The 8-speed Steptronic sports transmission and the M sports differential are optionally available for this model.

BMW X1 xDrive18d and BMW X2 xDrive18d now feature 8-speed Steptronic transmission as standard.
Driving pleasure and comfort will be enhanced in autumn 2021 as the 8-speed Steptronic transmission is included in further model variants of the BMW X1 and BMW X2 as standard. The fast and efficient automatic transmission is characterised by a high level of shifting comfort and a particularly favourable internal efficiency. In future, it will also be available as standard with the 110 kW/150 hp 4-cylinder diesel engine of the BMW X1 xDrive18d models (combined fuel consumption: 6.1 – 5.4 l/100 km according to WLTP; combined CO₂ emissions: 159 – 142 g/km according to WLTP) and the BMW X2 xDrive18d (combined fuel consumption: 6.1 – 5.4 l/100 km according to WLTP; combined CO₂ emissions: 160 - 142 g/km according to WLTP).

With the new drive combination, both models accelerate from zero to 100 km/h in 9.4 seconds. An optional 8-speed Steptronic sports transmission is also available, operated by paddle shifts on the steering wheel.

New paint finishes for numerous model series.
New paint finishes for numerous current BMW models allow for additional customisation opportunities. The Skyscraper Grey metallic variant will be available for the BMW 1 Series, the BMW X2 and the BMW X3 from November 2021. Also new to the range are the BMW Individual paint finishes Frozen Pure Grey metallic for the BMW 1 Series and the BMW 2 Series Gran Coupé, as well as Aventurine Red metallic for the BMW X3 and the BMW X4.

My BMW App with extended range of functions.
Planning travel routes and transferring them to the car, receiving information about the car’ status and live images from its surroundings, arranging service appointments or receiving news from the brand - the My BMW app makes all this possible on the customer's smartphone. It serves as a universal interface for communication between car and customer, the BMW brand and the BMW dealer. The range of functions of the My BMW App will be expanded again in autumn 2021. In future, for example, the images transmitted by the Remote 3D View service will be stored in a gallery, including information about the location and time of the shots. The status of the vehicle's air conditioning and ventilation is now also clearly displayed in the My BMW app.

In addition, the My BMW app now also provides the driver with comprehensive information on the condition of the vehicle's tyres on his or her smartphone. The so-called digital tyre diagnosis helps to minimise the risk of flat tyres and is available for a wide range of models (currently BMW 1 Series, 2 Series Coupé, 2 Series Gran Coupé, 3 Series, 4 Series, Z4) and for the new i4 and iX models. The individual tyre inflation pressures determined by the tyre pressure control are now also displayed in the My BMW app. In addition, the digital tyre diagnosis, which is unique in the competitive environment, can transfer early signs of a gradual tyre pressure loss or wear to the My BMW app and the vehicle. For this, the BMW back end uses an AI approach to process data from the tyres to create a forecast of the remaining distance of the tyres. In all cases, the customer receives appropriate recommendations for action.

Intelligent battery heat management for the BMW iX3.
To ensure the fastest and most efficient power feed at DC fast-charging stations, regardless of operating and outside temperatures, the BMW iX3 (combined power consumption: 19.0 - 18.6 kWh/100 km according to WLTP, 17.8 - 17.5 kWh/100 km according to NEDC) will be equipped with a pre-heating function for the high-voltage battery from November 2021. At the customer's request, it ensures that the battery is preconditioned while driving to a direct current (DC) charging station. By heating up the high-voltage battery accordingly, the ideal temperature for charging with maximum power is set on arrival. Among other things, the battery temperature, the remaining range and the state of charge of the battery are taken into account.

BMW i3 and BMW i3s in the Unique Forever Edition.
From November 2021, the BMW i3 models (combined electricity consumption: 16.3 - 15.3 kWh/100 km according to WLTP, 13.1 kWh/100 km according to NEDC and BMW i3s (combined electricity consumption: 16.6 - 16.3 kWh/100 km according to WLTP, 14.6 - 14.0 kWh/100 km according to NEDC) in the Unique Forever Edition. The naming of the new special edition refers to the unique character of the world's first premium automobile designed from the outset for purely electric mobility. The BMW i3 represents a holistic understanding of sustainability not only with its drive system, but also with its particularly lightweight passenger cell made of carbon fibre-reinforced plastic (CFRP) and extensive use of natural and recycled materials in its interior. Eight years after being launched on the market, it is still a globally recognised symbol of locally emission-free urban mobility.

The edition vehicles are characterised by particularly high-grade and exclusive design and equipment features. The two BMW Individual paint finishes, available for the first time for the BMW i3, ensure a stylish appearance. The Aventurine Red metallic variant is combined with an accent in Frozen Grey metallic and the Storm Bay metallic paint finish with an accent in Frozen E-Copper. The interior surfaces of the BMW grille are also finished in the respective accent colour. Other special features include the omission of the trim strip and model lettering on the luggage compartment lid and a black insert for the rear bumper. In the interior of the edition vehicles, the contents of the Suite equipment world - including the Vernasca Dark Truffle leather combination, the leather instrument panel, the fine wood surface in dark matt oak, the leather steering wheel, the Carum grey roof lining and the ambient lighting - are supplemented by specific design elements. The front headrests are embroidered with the words "Unique Forever", the door trim panels in the area of the exterior mirrors bear the inscription "One of 2,000“.

The Unique Forever Edition models are produced in a limited edition of 2,000 units at the BMW plant in Leipzig. Only electricity generated by the wind turbines on the factory premises is used. 350 of the sustainably manufactured edition vehicles are available for the German market.

* all new models available from start of production in November 2021

The BMW iX3’s integration in the new Marvel Studios film coincides with the launch of the updated model. The new features introduced for the iX3 in September 2021 primarily affect the design of the exterior, and there are also changes for the interior and equipment. The update brings the BMW iX3 closer stylistically to the new family of BMW premium electric vehicles headlined by the BMW iX and BMW i4.

Along with the BMW iX3, the BMW M8 sports car in melbourne red (BMW individual color) also makes an appearance in the film. Both take center stage in action-packed set pieces that showcase the power and agility of both vehicles.

About Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings”.

Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings” stars Simu Liu as Shang-Chi, who must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization. The film also stars Tony Leung as Wenwu, Awkwafina as Shang-Chi’s friend Katy and Michelle Yeoh as Jiang Nan, as well as Fala Chen, Meng’er Zhang, Florian Munteanu and Ronny Chieng.

“Shang-Chi and The Legend of The Ten Rings” is directed by Destin Daniel Cretton and produced by Kevin Feige and Jonathan Schwartz, with Louis D’Esposito, Victoria Alonso and Charles Newirth serving as executive producers. David Callaham & Destin Daniel Cretton & Andrew Lanham wrote the screenplay for the film, which opens in global cinemas beginning in September and releases in U.S. theaters September 3, 2021.

• Detailed model update for the BMW iX3 (electric power consumption combined: 18.9 – 18.5 kWh/100 km; CO₂ emissions combined: 0 g/km as per WLTP) optimises the car’s sporting aura and the driving pleasure it offers, as well as ease of operation and the premium character of the interior. Fresh design accents underscore the close conceptual and technological links between the all-electric Sports Activity Vehicle (SAV) for the premium midsize class and the BMW iX and BMW i4.
• New BMW iX3 builds on its profile as a trailblazer for a new era of electric mobility. First model to feature fifth-generation BMW eDrive technology. Advanced overall concept coherence enables unique combination of sporting prowess, exceptional efficiency, and long-distance ability with a range of up to 460 kilometres (286 miles) in the WLTP test cycle.
• European premiere for the new BMW iX3 at the IAA Mobility 2021 event in Munich. Production to get underway at the BMW Brilliance Automotive joint venture’s Shenyang facility in China in September 2021 – both for the local market and for export.
• Front end with increased presence thanks to larger BMW kidney grille, headlights around ten millimetres slimmer than before and newly sculpted front apron. Muscular surfacing at the rear. Striking, three-dimensional LED rear lights. Model-specific accents in BMW i Blue at the front and rear.
• New BMW iX3 with standard M Sport package. New M aerodynamic wheels in 20-inch format optionally available as an alternative to the standard 19-inch aerodynamic wheels. Adaptive LED Headlights also included as standard. BMW Laserlight can be ordered as an option.
• Fully digital screen grouping now with a 12.3-inch instrument cluster and an enlarged control display matching its dimensions. Newly designed control panel on the centre console for the gear selector lever, BMW Controller, Start/Stop button and the buttons for the Driving Experience Control switch and parking brake.
• Sport seats in the new Sensatec perforated upholstery variant and interior trim strips in the new Aluminium Rhombicle dark finish come as standard. BMW i Blue accents on the gear selector lever, Start/Stop button and steering wheel.
• Highly integrated drive system with electric motor, transmission and power electronics in a single housing. Space-saving arrangement in the rear axle subframe, maximum output: 210 kW/286 hp, peak torque: 400 Nm (295 lb-ft). Power sent to the rear wheels, acceleration from 0 to 100 km/h (62 mph) in 6.8 seconds.
• Model-specific high-voltage battery with a gross energy content of 80 kWh. Combined Charging Unit enables direct current (DC) fast-charging at a rate of up to 150 kW. 10-minute fast charge adds around 100 kilometres (62 miles) of range in the WLTP cycle. User-friendly and low-cost charging in the international BMW Charging network with a single registration.
• Familiar BMW i holistic approach to sustainability throughout the value chain. Design of the electric motor enables use of rare earth metals to be avoided in the manufacture of the rotor. Extensive use of secondary raw materials. BMW Group oversees monitored procurement process for cobalt and lithium for high-voltage batteries. Manufacture of battery cells and the car as a whole powered by green energy alone.
• Two equipment lines to choose from: “Inspiring” includes metallic paintwork, adaptive suspension, automatic tailgate operation, a panoramic glass roof, electrically adjustable seats, a sport leather steering wheel, a storage package and a three-zone automatic climate control system with pre-heating and pre-conditioning function. “Impressive” adds 20-inch light-alloy wheels, acoustic glazing, Vernasca leather trim, BMW Head-Up Display, Harman Kardon Surround Sound System and BMW IconicSounds Electric.
• Exceptionally wide selection of driver assistance systems come as standard, including Driving Assistant Professional with the Steering and Lane Control Assistant, Active Cruise Control with Stop&Go function, automatic Speed Limit Assist and route monitoring. Also standard: Parking Assistant with Reversing Assist Camera and Reversing Assistant.
• BMW Live Cockpit Professional with cloud-based navigation system BMW Maps and BMW Intelligent Personal Assistant as standard. Also standard: smartphone Integration with Apple CarPlay and Android Auto preparation, Remote Software Upgrade and other digital services from BMW Connected.

Please find attached on location pictures of the International Media Launch of the first-ever BMW iX3.

Update of the technical data of all BMW series:

The values are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles.

Please find attached the specifications of the BMW iX3, valid from 07/2020.

- Check against delivery! - 

Hello everyone! A very warm welcome to the world premiere of the BMW iX3.

At BMW, we have always been at the forefront of sustainable mobility. We continue to push forward at a fast pace – always focusing on the needs of our customers.

Already back in 2007, we began a new era of sheer electric driving pleasure with “project i”. And around 180,000 customers of the fully electric BMW i3 are proof of this. Today, with our broad range of plug-in hybrids, customers can enjoy electrified driving in all of our model segments.

Now we are rapidly expanding our line-up of pure electric vehicles: Just think of the very cool MINI Electric – and now our first pure electric Sports Activity Vehicle, the BMW iX3. Next year you can look forward to the BMW i4 and the iNEXT. And I promise you, there will be many more to come.

Our timing is perfect, because customer demand is rising.

And with convenient charging solutions at home or at work, we will boost demand even more.

At BMW, we think well beyond the vehicle itself. For us, it's all about making a true difference. And that's why we have decided to implement a completely new and even more comprehensive strategy for sustainability.

We will focus on three areas:

1. To further strengthen our position as a role model when it comes to sustainable, resource-saving production.
2. Creating a sustainable, CO₂ neutral supply chain.
3. The utilization phase of our vehicles concerning CO₂ emissions. We will further reduce our CO₂ emissions, even beyond the EU target.

All of this shows: We consistently take a sustainable approach across the entire value chain. This is what sets us apart.

Here are a few examples which underline this:

In production, we reduced our CO₂ emissions per vehicle by 25 percent last year, compared to 2018. We are sourcing all of our external power from renewable energy.

And we are working hand in hand with our suppliers to reduce our CO₂ footprint in the supply chain. For example, the production of high-voltage batteries is very energy-intensive. We have signed contracts with all our cell suppliers: They will only use renewable energy to produce our fifth-generation battery cells. This will save around ten million tons of CO₂ within the next ten years. This is roughly the amount of CO₂ that a city like Munich - with almost one and a half million people – emits each year.

We are strongly committed to climate protection. And we put words into action: We have greatly reduced the CO₂ footprint of our vehicle fleet. In 2020 alone, we will cut it by more than twenty percent. We are achieving this by offering a wider range of electric models, and also by increasing the efficiency of our conventional engines.

In Europe we are making excellent progress: Next year, 25 percent of our fleet will be electrified. In 2025, we will reach 33 percent. And in 2030, 50 percent of our sales will be electrified.

Ultimately, it's all about the Power of Choice. Our customers will always be able to choose the right drivetrain for their particular needs.

The BMW X3 clearly embodies our strategy of intelligent and flexible vehicle platforms. We can fit this model with any drivetrain we need – and produce them on the same production line. Whatever our customers demand, we deliver. And I promise you: All variants will have the same high level of functionality, comfort and quality.

Customers can choose from a range of drivetrains, such as highly efficient diesel engines with 48 Volt Mild Hybrid support. This is an important technology for customers who drive long distances. And of course they fulfill the highest regulatory standards of real-driving emissions.

We also offer the X3 with petrol engines in four different performance levels, right up to the sporty X3 M. With the new particle filters and 48 Volt support, they are the cleanest conventional engines we have ever built.

The X3 is also available as a plug-in hybrid, making it a great choice for commuters who desire a very low CO₂ footprint.

Today we are presenting the BMW iX3, our first fully electric Sports Activity Vehicle. It is also our first model to feature our self-developed and self-produced Gen5 electric drivetrain. It is highly integrated, without any rare earth materials, and extremely efficient. The Cobalt and Lithium we use originates from only trusted suppliers.

Ladies and Gentlemen,

Please enjoy the world premiere of the fully electric BMW iX3!

This car has taken Efficient Dynamics to the next level. When we engineered this vehicle, our focus was on achieving an attractive range. At the same time, we are setting the benchmark in terms of efficiency.

The iX3 offers a range of more than 500 km in the New European Driving Cycle. And 460 km according to WLTP. And of course it drives like a BMW.

This creates a sweet spot for our customers: The balance of its low energy consumption and 150 Kilo-Watt fast-charging is perfect for every distance, also for long journeys. Our advanced battery technology makes all of this possible.

For us, it’s always about simplifying our customers’ lives. That’s why we created BMW Charging. In Europe, that means access to well over 150,000 charging points – and worldwide, at least double that amount. This is the most comprehensive charging network available.

We have also included a new App that recommends charging stops on long routes – showing the estimated charging time required. BMW Charging is one of the many digital innovations that we have developed for our customers.

The BMW iX3 features our latest BMW Operating System 7. This enables secure and convenient over-the-air updates. This means your system is always up to date.

Last but certainly not least, let´s talk about sound. Together with one of the world's most famous music composers – Hans Zimmer – we are developing BMW Iconic Sounds for our electric vehicles. The iX3 already features a first composition from this cooperation: Just press the start / stop button, and you will be surrounded by the full emotional thrill of electro-mobility. What a sound! I really like it. And you can look forward to even more BMW iconic sounds in the future.

Ladies and Gentlemen,

At BMW, we are fully committed to climate protection and sustainable mobility. Our aspiration is to provide sustainable driving pleasure for our customers, no matter where they are around the world.

I promise you there will be many more exciting emission-free vehicles to come. So, stay tuned. Thank you for joining us today!

• Fully electric mobility celebrates its premiere in a BMW X model – the new BMW iX3 (fuel consumption combined in the NEDC test cycle: 0.0 l/100 km; electric power consumption combined: 17.8 – 17.5 kWh/100 km; CO₂ emissions combined: 0 g/km; fuel consumption combined in the WLTP test cycle: 0.0 l/100 km; electric power consumption combined: 19.5 – 18.5 kWh/100 km; CO₂ emissions combined: 0 g/km). Locally emission-free driving pleasure complements the sporting ability for which BMW is renowned and the comfort, multi‑faceted functionality and spaciousness of the successful BMW X3. Latest stage in the ongoing rollout of the BMW Group’s electrification strategy; technological expertise amassed in the development of BMW I cars utilised for the first time in a purely electrically powered model from the BMW core brand.
  
  
• New BMW iX3 will be the brand’s first model to also be produced for export at the Shenyang manufacturing facility in China. Market launch will begin in China later in 2020.
  
  
• Strategic “Power of Choice” approach covers broad spread of customer requirements and statutory regulations around the world: BMW X3 is the first model to be available with a petrol or diesel engine, plug-in hybrid drive system or all-electric drive system.
  
  
• New BMW iX3 blazes a trail for fifth-generation BMW eDrive technology. Major progress made in terms of power density, operating range, weight, installation space requirement and flexibility. Power density of the electric drive system increased by 30 per cent over the BMW Group’s existing fully electric vehicles; gravimetric energy density of the high-voltage battery at cell level up by 20 per cent. Latest versions of the electric motor, power electronics, charging technology and high-voltage battery (all developed in-house) will also be deployed in the BMW iNEXT and BMW i4 from 2021.
  
  
• Efficiency boosted significantly compared with the BMW i3 by highly integrated drive system technology. Electric motor, power electronics and transmission arranged in a central housing for the first time. Fifth-generation BMW eDrive high-voltage battery with the latest battery cell technology and gross energy content of 80 kWh enables operating range of up to 460 kilometres [285 miles] in the statutory new WLTP test cycle (up to 520 kilometres [323 miles] in the NEDC test cycle). BMW Group monitors compliance with environmental and social standards as part of its procurement process for the lithium and cobalt used in battery cells.
  
  
• Newly designed fifth-generation BMW eDrive electric motor produces maximum output of 210 kW/286 hp and peak torque of 400 Nm (295 lb-ft). Acceleration from 0 to 100 km/h [62 mph] in 6.8 seconds (for purposes of comparison – BMW X3 30i: 6.4 seconds), top speed (electronically limited): 180 km/h [112 mph]. The design principle of a current-excited synchronous motor enables optimised power development and allows engineers to avoid the use of rare earths.
  
  
• Scope for varying degrees of recuperation enables choice between pronounced one-pedal feeling with extensive recuperation of braking and coasting energy in driving position B and adaptive recuperation including coasting function in driving position D. Recuperation level can be adjusted through three stages. Adaptive recuperation enhances driving comfort and efficiency by adjusting Brake Energy Regeneration and the coasting function to the driving situation at hand.
  
  
• Power transfer to the rear wheels delivers a classical BMW driving experience. Unrivalled combination of low electric power consumption and high charging capacity enables long-distance journeys at high average speeds. Adaptive suspension (fitted as standard) optimises sporting responses and comfort.
  
  
• BMW IconicSounds Electric. Newly developed soundscape for electrically powered BMW models makes its debut in the BMW iX3 and adds extra emotional depth to the driving experience. Powerful drive sound available in cars with the equipment line “Impressive”. Unmistakable composition when starting and deactivating the electric drive system developed in collaboration with Hans Zimmer.
  
  
• Bespoke charging products and services: BMW Charging Card provides simple and convenient access to currently more than 450,000 public charging points worldwide ; new Flexible Fast Charger (allowing use of different socket types) and high-output Wallboxes now available as options. Individual packages offer the optimum charging solution for every customer need.
  
  
• New digital services from BMW Connected Charging in the car and via the app promote user-friendly electric mobility and enhance navigation planning, including recommendations for charging stops. Navigation system factors mid-journey breaks to charge the high-voltage battery (includes detailed information on individual charging points) into route planning and calculation of arrival times.
  
  
• Optimised energy storage concept now enables vehicle charging capacity of up to 150 kW at DC fast-charging stations; Recharging from 0 to 80 per cent of the high-voltage battery’s capacity takes 34 minutes, 10-minute charge adds 100 kilometres [62 miles] of range (WLTP). BMW iX3 customers enjoy particularly favourable tariffs at IONITY fast-charging stations with a consumption dependent component of e.g. €0.29 per kWh for Germany)
  
  
• Characteristic proportions of a BMW X model combine with model-specific design features. Innovative BMW aerodynamic wheels: 19-inch light-alloy items with new, drag-reducing design fitted as standard.
  
  
• Premium interior ambience with model-specific accents. User-friendly, variable-usage cabin with high level of comfort for five people over everyday journeys and longer distances; load capacity can be expanded from 510 litres to as much as 1,560 litres.
  
  
• Wide-reaching standard specification (“Inspiring”) includes metallic paintwork, LED headlights, three-zone automatic climate control with pre‑heating and pre-conditioning, automatic tailgate operation, panoramic glass sunroof, Driving Assistant Professional and ambient lighting. Optional equipment line “Impressive” also brings 20-inch light-alloy wheels, acoustic glazing, sport seats, Vernasca leather trim, BMW Head-Up Display, Parking Assistant Plus and Harman Kardon Surround Sound.
  
  
• BMW Live Cockpit Professional with BMW Maps cloud-based navigation system and BMW Intelligent Personal Assistant as standard. Smartphone integration with Apple CarPlay and Android Auto preparation, Remote Software Upgrade and digital services from BMW Connected Charging also standard).
  
  
• Outstanding environmental credentials thanks to commitment to sustainability throughout the value chain. CO₂  impact of the BMW iX3 over its entire lifecycle is significantly less than a BMW X3 xDrive20d; impact reduced by 30 per cent when using electricity  from the European energy mix for charging and by around 60 per cent when using exclusively green energy.

Munich. The presentation of the first-ever BMW iX3 will take place in a digital format.

The broadcast of the live stream can be watched
on Tuesday, July 14, 2020 at 10:00 CEST (= Munich Time) 
on http://live.bmwgroup.com/c3MBSC

On further @BMWGroup social media channels it can be watched thereafter:

LinkedIn: https://www.linkedin.com/company/bmwgroup/

Twitter: http://twitter.com/BMWGroup

Facebook: http://www.facebook.com/BMWGroup

Instagram: https://www.instagram.com/bmwgroup/

YouTube: http://www.youtube.com/BMWGroupView

Munich/Dingolfing. The BMW Group is stepping up its e-mobility ramp-up and setting new standards for the transformation of the industry with its production. Today, at its largest European manufacturing location in Dingolfing, the company opened the Competence Centre for E-Drive Production. Having produced electric powertrain components in Dingolfing since 2013, the BMW Group is now expanding its capacity significantly. Bavarian Minister-President Markus Söder and Chairman of the Board of Management of BMW AG Oliver Zipse symbolically launched production of the new, highly integrated BMW e-drive, which combines the electric motor, transmission and power electronics in a central housing. The new generation of the BMW e-drive will be used for the first time in the new BMW iX3, which will go into production in China in late summer.

At the Competence Centre in Dingolfing, the BMW Group will produce electric powertrain components such as battery modules, high-voltage batteries and electric motors on eight production lines. Over the coming years, the company will set up four additional lines, which will boost the location’s production capacity significantly.

Chairman of the Board of Management of BMW AG Oliver Zipse said at the inauguration: “We continue to ramp up electromobility and set standards for the transformation of our industry. By 2022, in Dingolfing alone, we will be able to produce e-drives for more than half a million electrified vehicles per year. At the same time, we will produce a mix of fully-electric vehicles, plug-in hybrids and models with a combustion engine on a single line, as required by demand, so we can offer our customers the ‘Power of Choice’. This shows how we have paved the way for making the shift in our industry a real success story.”

In the next few years, the production area of the Competence Centre for E-Drive Production will be expanded to ten times the original size: from 8,000 square metres in 2015 to 80,000. The number of employees will also be increased. In the first half of 2020 alone, the workforce grew from 600 to 1,000. Up to 2,000 employees will work in production of e-drives at the Dingolfing location in the medium term.

In-house production of high-voltage batteries and electric motors

“Our unique expertise in producing high-voltage batteries and electric motors ensures our technology is always state of the art and we are able to ramp up production quickly and systematically in line with demand,” explained Michael Nikolaides, head of Planning and Production Engines and E-Drives. A quarter of BMW Group vehicles sold in Europe should have an electric drive train by 2021; a third in 2025 and half in 2030. By 2023, the BMW Group will offer its customers no fewer than 25 electrified models – around half of them with a pure electric drive train.

The BMW Group possesses extensive expertise throughout the entire value chain. Both the new, highly integrated e-drive and new high-voltage batteries were developed in-house in close cooperation between development departments and production. The company is pooling its expertise in large-scale standard production of electric drive trains at the Competence Centre for E-Drive Production and thereby ensuring efficient production that can respond to demand for drive trains for fully and partially-electric vehicles at short notice. “Experience with our flexible production system for combustion engines has been fed into the design of our e-drive production. As a result, e-drive production is also able to respond quickly to demand for BEV and PHEV vehicles. In this way, we are realising the ‘Power of Choice’ for our customers,” explained Nikolaides.

The Competence Centre has also standardised the technology used in production of battery modules for new fifth-generation high-voltage batteries, refining the process to reflect the growing range of electrified models and allowing different module variants to be produced on the same line. In this way, the company is not only setting the course for production technology, but also securing jobs and key qualifications.

Dingolfing site transforms itself for electromobility

“BMW Group Plant Dingolfing is a perfect example of how the automotive industry is transforming itself for e-mobility. We have everything under one roof here: production of batteries, electric motors and electrified vehicles,” explained Christoph Schröder, head of BMW Group Plant Dingolfing. Today, around ten percent of the vehicles produced in Dingolfing are already electrified. With the launch of the BMW iNEXT in 2021, Plant Dingolfing will be capable of producing fully-electric vehicles, plug-in hybrids and models with a combustion engine on a single line. “That’s how we are implementing the ‘Power of Choice’ in car production,” Schröder added. These highly flexible structures will also benefit the next generation of the BMW 7 Series, which will be produced at the site and released onto the market as petrol, diesel, plug-in hybrid and – for the first time – fully-electric variants.

Dingolfing has years of expertise building components for electric vehicles. Series-produced high-voltage batteries for the BMW i3 have been coming off the line here since 2013. This location has also produced electric motors since 2015. The majority of high-voltage batteries and electric motors for all BMW Group electrified vehicles come from the Competence Centre for E-Drive Production. The existing structures of a large former parts warehouse belonging to BMW Group aftersales logistics have been retrofitted and used for this purpose in recent years.

“At the same time, we have driven the long-term shift of competence at the location by providing employees with targeted training for new tasks and extending development into electromobility as an area of future activity,” said Chairman of the Dingolfing Works Council Stefan Schmid. “Further education and qualification are key to a successful transformation.”

Global e-drive production network focused in Germany

The BMW Group has a highly flexible production network for electric drive trains. The high-voltage batteries needed for electrified vehicles come from the company’s three battery factories in Dingolfing, Spartanburg (USA) and Shenyang (China). The BMW Group has also localised battery production in Thailand, where it is working with the Dräxlmaier Group. BMW Group Plants Dingolfing and Landshut produce electric motors. The Battery Cell Competence Centre in Munich covers the entire battery cell value chain, from research and development to battery cell composition and design, all the way to large-scale manufacturability.

Fifth-generation BMW eDrive technology

On the same day as the official opening, the Competence Centre also began production of the fifth-generation electric drive train. This highly integrated electric powertrain component combines the electric motor, transmission and power electronics in one housing. Materials considered rare earths are also no longer required. The drive train is compatible with all vehicle concepts and will be available with various power levels for different models. The system’s highly integrated design increases power density significantly.

The fifth-generation BMW eDrive technology features new and more powerful high-voltage batteries. Thanks to their scalable modular design, these can be used flexibly in the respective vehicle architecture and at the respective production locations. The Competence Centre is currently preparing to ramp up production of these new high-voltage batteries.

Sustainable long-term materials sourcing

Sustainability and security of supply are important factors in the expansion of electromobility. The BMW Group sources the battery cells needed for production of high-voltage batteries from leading system suppliers who manufacture the cells to the BMW Group’s exact specifications.

For the BMW Group’s purchasing experts, ethically responsible raw material extraction and processing starts at the very beginning of the value chain: They take a keen interest in battery cell supply chains – all the way down to the mines themselves. Compliance with environmental standards and respect for human rights are top priority.

For its new fifth-generation electric high-voltage batteries, the company has restructured its supply chains and will source cobalt and lithium for battery cells directly from 2020. This ensures full transparency over where these two important battery raw materials come from. Supply contracts also guarantee supply security up to 2025 and beyond. Going forward, cobalt will be sourced directly from mines in Australia and Morocco, while the lithium will come from Australia and other countries.

Munich/Shenyang. The BMW Group is systematically pursuing its electrification strategy and will release the new BMW iX3 onto the market by the end of 2020. Standard production of the BMW core brand’s first pure electric model will get underway at the BMW Brilliance Automotive joint venture (BBA) in China in late summer as planned: BBA Plant Dadong will produce the first Sports Activity Vehicle (SAV) with a pure electric drive train for the global market. The first of these electric vehicles will be delivered to customers by the end of the year.

The testing required for homologation of the new BMW iX3 has now been successfully completed and the results submitted to the regulatory authorities in key automotive markets. “This is the first time we have completed the entire homologation process for a fully electric model in China and Europe at the same time. The staff on our testing team mastered this unique challenge with tremendous dedication and efficiency,” said Arno Keller, head of Development BMW iX3. More than 340 hours of testing, including over 7700 kilometres of test drives, had to be completed within four weeks. 

Preparations for production of the BMW iX3 were stepped up in Shenyang in parallel. BBA has been building BMW iX3 pre-production vehicles at Plant Dadong in Shenyang since the middle of last year. The 200th pre-production model recently came off the assembly line and test drives on Chinese roads began – allowing development and test engineers to make final adjustments.

“We are right on schedule with our BMW iX3 pre-production vehicles and will launch standard production in late summer, using state-of-the-art technologies such as custom installation of the new high-voltage battery and artificial intelligence for monitoring parts,” explained Robert Küssel, BBA Plant Director Dadong. “We are also producing the fully-electric BMW iX3 and the BMW X3 with combustion engine on the same production line. This enables us to achieve high efficiency and flexibility in production,” Küssel continued.

With the new BMW iX3, the BMW Group is adding another fully-electric vehicle to its portfolio that will not only tap into new customer groups, but also arrives on the market at a time when demand for electric vehicles is expanding significantly. The electric car is based on the globally successful BMW X3 and combines the versatility and robust functionality of a premium mid-size Sports Activity Vehicle with ground-breaking drive technology for locally emission-free driving pleasure. The BMW X3 is the brand’s first model available with both conventional petrol and diesel engines, a plug-in hybrid system or a pure electric drive train. This “Power of Choice” approach allows the company to respond to the different needs and wants of its customers worldwide and maximise its impact in reducing global CO2 emissions.

The BMW iX3 already comes with fifth-generation BMW eDrive technology, including a drive unit with the electric engine, power electronics and transmission highly integrated into a central housing. This significantly reduces the installation space and mass of the drive technology relative to output and offers added flexibility for installing new electric powertrain components in different vehicle derivatives. A further highlight is the electric motor, which no longer requires the use of rare earths and ensures the BMW Group is not depend on their availability.

The fifth-generation electric drive train also includes new and more powerful high-voltage batteries. Thanks to their scalable, modular design, these can be used flexibly in the respective vehicle architecture and at the respective production locations.

With a range of around 440 kilometres in the WLTP test cycle (preliminary data), the BMW iX3 paves the way for BMW eDrive technology, which will also be used in BMW i4 and BMW iNEXT models from 2021 on.

Munich. In today's automobiles, the wheels and their aerodynamic flow influence the overall vehicle efficiency by up to 30%. That is why a further developed technology of the BMW Aerodynamic Wheel is making its debut together with the BMW iX3, whose market launch is planned for 2020: The new combination of aluminum base wheel and individually designed inserts complements the efficient basic alignment of the BMW Group's first purely electric Sport Activity Vehicle (SAV) effectively.

While reducing drag for about 5% compared to a conventionally powered BMW X3 the new Aerodynamic Wheels are not only more efficient but also lighter than previous ones: Thanks to optimum airflow around the wheel arches, the wheels are 15% lighter than the aerodynamic wheels previously fitted by BMW.
Their benefits in terms of aerodynamics and weight have the overall effect of lowering power consumption for the BMW iX3 by another 2% in the European WLTP test cycle – equating to 0.4 kWh/100 km – and thereby extending the vehicle range by 10 kilometres. The wheels’ appearance can be varied in numerous different ways, enabling a vast variety of possibilities for the design of wheels on future models. The new Aerodynamic Wheels will also feature on the BMW iNext and BMW i4, which are going to be introduced in 2021.

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The Aerodynamic Wheels on the BMW iX3 blend lightweight construction and reduced air resistance with the sporting elegance of a V‑spoke aluminium wheel in a whole new way. The dimensions of the base wheel ensure the wheel living up to all the structural challenges involved in transmitting dynamic driving forces. Inserts with a high-class finish are responsible for achieving the necessary aerodynamic impact. This new division of tasks heralds a substantial weight saving over previous aerodynamic wheels from BMW.
Furthermore, the new base wheel is made using less material than its precursor adding up to the reduction of unsprung mass by lightweight inserts. This enhances both, driving dynamics and efficiency. Additionally, the mix of materials is benefitting a resource-efficient manufacture, as there is no need for further tools to produce special wheel options with optimised aerodynamics.
To fit the lightweight base wheel, the inserts are precision-moulded and integrated into the outside of the wheel between the spokes. Thus, they are highly effective in reducing wheel-arch air turbulence – and therefore aerodynamic drag. As a result, the Aerodynamic Wheels form a key element of the overall package developed for optimum efficiency of the BMW iX3.

Design variants enable maximum individualisation.

The BMW Group is the first automobile manufacturer to combine cast aluminum wheels with inserts consisting of a plastic carrier and an aluminum visible surface.

The high-quality material used for the inserts and their precise integration into the wheel design with no visible gaps reinforce the premium character of the rims. The patented process for optimising aerodynamic properties while minimising weight opens an unprecedented scope for vehicle customisation.
The Aerodynamic Wheels can be painted in different colours while the customer can also choose between matt or polished finish, just as known from conventional wheels. All versions of the base wheel can be fitted with inserts whose appearance can vary in endless ways according to the sheen, polish and pattern specified. This means that, for example colour accents from the body design can be incorporated into the inserts’ styling. Furthermore, inserts can also be combined with different surface designs within a single wheel. The end result is a multitude of aerodynamically optimised wheel possibilities, each with a design that matches the vehicle’s character, the equipment line selected and the customer’s individual preferences.

Munich. The BMW iX3, the production of which will commence in 2020, facilitates locally emission-free driving in a novel and efficient form, whilst also being suitable for everyday use. A range of more than 440 km* within the legislative WLTP test cycle will be achieved with a net-battery size of 74 kWh*. The first purely electric Sports Activity Vehicle (SAV) is the trailblazer for BMW eDrive technology of the fifth generation, which, starting 2021, will also be deployed in the BMW i4 and the BMW iNEXT. For this purpose, both the drive system and the high-voltage battery unit featuring pioneering battery cell technology have been completely redeveloped. In the BMW iX3, the related advancement ensures brand-typical driving experience combined with outstanding efficiency and a novel balance of weight and range.

The BMW iX3 is yet a further milestone in the consistent realisation of the BMW Group’s electrification strategy. In 2020 the BMW X3 will become the brand’s first model available both with conventional petrol and diesel engines as well as plug-in hybrid and purely electric drive. With this “power of choice” offer, the globally operating company is taking into account the various different requirements and needs of their worldwide customers worldwide as well as maximum effectiveness in the reduction of CO2 emissions. The BMW iX3 is produced for the world market by the joint venture BMW Brilliance Automotive in Shenyang, China.  

* = preliminary data

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The fifth-generation BMW eDrive technology is the key to future-oriented sustainability for vehicles with electrified drive systems. It is the result of consistent development work within the framework of BMW EfficientDynamics and the experience gained by the BMW Group in the field of electric mobility spanning more than 10 years. All powertrain components used for BMW eDrive technology were developed solely by the BMW Group. Moreover, the electric motor and the high-voltage batteries are produced in corporately owned manufacturing facilities. In this way, the BMW Group ensures it has a decisive influence on the product properties and the quality of each component. Furthermore, the drive unit and the high-voltage battery unit are flexibly scalable in terms of power and energy content and can thus be used in various different vehicle concepts and segments.

EfficientDynamics at its best: New drive component with high efficiency and brand-typical power characteristics.  
In the BMW iX3, EfficientDynamics reaches a new level. The vehicle’s fifth-generation BMW eDrive technology comprises a drive unit in which electric motor, system electronics and transmission are brought together into a central housing. As a result, the required installation space of the drive technology and its weight are considerably reduced. The ratio between motor output and weight of the drive system improves around 30 percent compared to the previous generation.
The electric motor featured in the BMW iX3 delivers a maximum power output of 210 kW/286 hp*. The torque of 400 Nm* allows for high initial acceleration and keeps a high level even at the upper motor speeds because of exclusive BMW design measures.

A further special feature of the electric motor being deployed in the BMW iX3 for the first time is a construction method that eliminates the need for rare earth materials.

The electric motor used in the BMW iX3 transfers power to the rear wheels. This effectuates a further increase in drive system efficiency. Moreover, the range of the BMW iX3 benefits from the drive design conveying the traditional BMW rear-wheel drive experience.

High-voltage batteries with significant higher energy density and responsible use of raw materials.

The high-voltage battery unit of the BMW iX3 is integral part of BMW’s fifth eDrive generation and is based on the latest evolution in NMC-811 technology in BMW typical prismatic design. The BMW Group has outstanding development capabilities in this field. This know-how flows into precise specifications with regard to the use of materials and battery design, according to which the battery cells are produced. Consistent research and development work not only raises energy density but also constantly improves all battery cell characteristics, in particular also durability and safety. In total, the BMW high-voltage battery shows the optimum of what is possible nowadays.
At the same time the BMW engineers were able to reduce the share of cobalt contained in the battery by another two thirds. Compared to former technology used by BMW Group, the gravimetric energy density on cell level in the BMW iX3 is around 20 percent higher.

With the BMW iX3 the raw materials Cobalt and Lithium for the first time are purchased by BMW directly and then handed over to the producer of the battery cells.

In addition, scalability and the compact design of the high-voltage battery unit have been further optimised. The battery cells are grouped into modules at specialised BMW production locations and finally assembled as high-voltage battery packs aligned to each model. The high-voltage battery unit in the BMW iX3 is installed in an extremely flat position in the vehicle floor. Thanks to this arrangement, there is no loss of space for passengers and the luggage compartment compared to the conventionally powered versions of the BMW X3.

Greater range thanks to high efficiency rather than a bigger battery

With a net energy content of 74 kWh*, the high-voltage battery unit installed in the BMW iX3 achieves a range of more than 440 km* in the legislative WLTP test cycle. Within its segment, the BMW iX3 boasts not only a unique low power consumption of less than 20 kWh/100km* accordingly to the WLTP test cycle, but also stands for a novel ratio between battery size and range.
Thanks to the favourable efficiency rating of the drive components and the high energy density of the high-voltage battery unit, the BMW iX3 achieves a range that is only possible for common electric vehicles with larger and thus heavier batteries.

Positive environmental impact secured.
The “real” ecological footprint of electric vehicles is sometimes questioned, particularly in markets still having a low percentage of green electricity in the public power grid. At the BMW Group every electrified model has to proof that for the entire cycle, comprising raw material procurement, supply chain, production and usage phase as well as recycling, its CO2 balance is substantially better than the one of a conventionally powered sibling.  For the BMW iX3 the related advantage is more than 30 percent compared to a BMW X3 sDrive 20d when average European power supply is used during the car’s usage phase. If the vehicle is charged with green electricity the advantage is around 60 percent.

Furthermore, in analogy with the BMW i3 Plug&Play technology, the high-voltage battery featured in the BMW iX3 is planned for a second life as a stationary battery pack for the period following the first long life in the car. This way the already positive CO2 balance of the BMW iX3 can be further improved.

* =  preliminary data

Munich. BMW i is preparing to launch the next generation of solely electrically powered models. Three of the brand’s electric models are currently going through a key phase of their series development process at the BMW Group’s winter test centre in Arjeplog, Sweden. Together with the BMW iX3 already due to go on sale next year, the BMW i4 and the BMW iNEXT, being brought to market in 2021, are also completing an intensive test programme. Within the framework of comprehensive vehicle testing, their drive and suspension components are being put to the test under extreme weather and road conditions. The testing area situated at the edge of the Arctic Circle provides the ideal requirements for this purpose. On the icy surfaces of frozen lakes, on snow and in the bitter cold, the electric motors, the high-voltage batteries and the power electronics of BMW eDrive technology as well as the suspension control systems are demonstrating their high level of performance and reliability.

The latest chapter of the BMW Group electrification strategy will be heralded by a Sports Activity Vehicle. Starting next year, the BMW iX3 will already feature the fifth generation of BMW eDrive technology for the first time. An exceptionally powerful electric motor and a high-voltage storage unit featuring state-of-the-art battery cell technology facilitate purely electric driving pleasure in a new dimension. With a range of over 400 kilometres* and the possibility to use DC charging stations with a capacity of 150 kW to charge its battery, the first all-electric SAV is ideally suitable for day-to-day use and long-distance travel. The BMW iX3 will be the first model produced for the entire global market by the BMW Brilliance Automotive Joint Venture at the Chinese production location in Shenyang.

The BMW i4 delivers locally emission-free driving pleasure combined with outstanding sportiness. The four-door coupe positioned in the premium midrange segment combines a dynamic design with inspiring performance and a high level of ride comfort. Fifth-generation BMW eDrive technology featured by the BMW i4 facilitates a range of over 600 kilometres*. Moreover, the electric motor’s spontaneous power development can be utilised above all to achieve a dynamic driving experience. The BMW i4 sprints from a standstill to 100 km/h in a mere 4 seconds and reaches a top speed of over 200 km/h. The BMW i4 will be produced at the BMW Munich plant starting 2021.

With the proportions and dimensions of a luxury Sports Activity Vehicle, a fifth-generation electric drive unit and systems for highly automated driving, the BMW iNEXT embodies the future of driving pleasure in a particularly comprehensive way. As the BMW Group’s future modular construction system, it combines the latest innovations in the areas of design, automated driving, connectivity, electrification and services (D+ACES) defined by the NUMBER ONE > NEXT corporate strategy. BMW eDrive ensures a range exceeding 600 kilometres*. Furthermore, the car is equipped with the latest connectivity features and designed for Level 3 automated driving. The BMW Group’s new technology flagship will be produced at the BMW Dingolfing plant as from 2021.