Munich. With effect from 1 November, Franciscus van Meel will assume the position as chairman of the board of BMW M GmbH. He succeeds Markus Flasch, who, after three years at the helm of the BMW Group subsidiary responsible for particularly sporty automobiles, will be changing to the Overall Vehicle Development division. Flasch will assume the position within the BMW Group as head of the production lines Rolls-Royce, BMW luxury and upper class, in future also including the BMW midrange production line. During his term of office in the executive board of BMW M GmbH, the company rose to become the world’s leading provider of performance and high-performance-automobiles.

For Franciscus van Meel it is a return to the chief executive position at the top of BMW M GmbH. Between 2015 and 2018, he had already led the company, which bears the status of an independent automobile manufacturer. In the meantime, van Meel has also been, inter alia, responsible for the Rolls-Royce product line as well as for the BMW luxury and upper class. Under his leadership, the BMW Group’s new technology flagship, the BMW iX, was brought to series-production readiness. Van Meel also headed development of the forthcoming purely electrically powered model variants. With this experience in hand, he brings along the ideal prerequisites to also shape the next stages already commenced on the way to electrification at the BMW M GmbH. The first highlight of van Meel’s second term of office has already been fixed: 2022 will witness the celebrations marking the 50th anniversary of the company - originally founded as BMW Motorsport GmbH - during which many new high-performance automobiles will be presented. These will also include the first BMW M3 Touring, which is already in an advanced stage of its series development process.

During the past three years, BMW M GmbH has been influenced by an unparalleled model offensive. The list of innovations with which BMW M GmbH was able to achieve new record sales figures and assume market leadership ahead of competitors included the extended range of performance automobiles and new versions of the model series BMW M3 and BMW M4, which represent the core of the BMW M brand, as well as the absolute top-of-the-range models in their segment, the BMW M2 CS (fuel consumption combined: 10.1 – 9.2 l/100 km according to WLTP; CO2 emissions combined: 229 – 210 g/km according to WLTP) and the BMW M5 CS (fuel consumption combined: 11.3 l/100 km according to WLTP, CO2 emissions combined: 256 g/km according to WLTP). The latest new model, the purely electrically powered BMW M automobile, the BMW i4 M50 (power consumption combined: 22.5 – 18.0 kWh/100 km according to WLTP, CO2 emissions combined: 0 g/km), has now been brought to market.

At the same time, the BMW M company’s commitment as a car manufacturer and in motorsport was recently again more closely interlinked. This was accompanied by the realignment of motorsport activities, new and particularly attractive customer sport offerings and the decision on BMW’s comeback in international prototype racing, which has been planned for 2023.

Munich. With yet another new sales record, the BMW M GmbH continued to grow also in the 2020 fiscal year. Despite the effects of the Corona pandemic on the market, it was possible to increase the number of BMW M automobiles sold by 6 percent to 144,218 units. Thanks to this result, the subsidiary company of the BMW Group with the status of an independent company has significantly strengthened its market leadership within the competitive environment first gained in 2019. “The fact that we were able to conclude this exceptionally challenging year with yet a further record is great validation of our consistent growth strategy,” says Markus Flasch, CEO BMW M GmbH. “We can be particularly proud of the fact that we were able not only to defend our market dominance as the most successful provider of performance and high-performances automobiles, but also to have even expanded it.”

The further increase in sales figures was due, inter alia, to the successful market launch of the models BMW X5 M (combined fuel consumption: 13.1 – 12.6 l/100 km according to WLTP, 13.0 – 12.8 l/100 km according to NEDC; combined CO₂ emissions: 298 – 287 g/km according to WLTP, 296 – 287 g/km according to NEDC) and BMW X6 M (combined fuel consumption: 13.4 – 13.1 l/100 km according to WLTP, 13.1 l/100 km according to NEDC; combined CO₂ emissions: 305 – 300 g/km according to WLTP, 301 g/km according to NEDC). With V8 power units delivering up to 460 kW/625 hp, BMW M automobiles from the Sports Activity Vehicle and Sports Activity Coupe segment offer a particularly characteristic high-performance experience. Likewise, the special edition model BMW M2 CS (combined fuel consumption: 10.1 – 9.2 l/100 km according to WLTP, 10.4 – 9.4 l/100 km according to NEDC; combined CO₂ emissions: 229 – 210 g/km according to WLTP, 238 – 214 g/km according to NEDC), which serves as the basis for a new competition vehicle from BMW Motorsport, has also received a positive response. In the high-performance model sector alone, it was possible to increase the number of worldwide deliveries by 4 percent vs. the year 2019.

Moreover, it was predominantly the performance automobiles developed for the new BMW 3 Series and the new BMW 4 Series that helped boost the sales of the BMW M GmbH so decisively. With powerful straight six-cylinder petrol and diesel power plants, specific suspension tuning and stand-alone design features, the top-of-the-range offer for the BMW 3 Series Sedan, the BMW 3 Series Touring and the BMW 4 Series Coupe also guarantees that characteristic M experience in the premium mid-range segment, coupled with unrestricted suitability for everyday use and long distances.

Growing demand in all relevant markets.

Technology transferred from motor racing, precisely coordinated features in the areas of drive systems, suspension, aerodynamics, interior design and operation as well as the resulting authentic character of BMW M automobiles, create a fascination, which continued in 2020 to captivate an increasing number of performance-oriented customers throughout the world. For example, in the USA, the most important market for BMW M automobiles, as well as in China, new records were achieved. In both Russia and Korea, it was possible to increase sales by more than 60 percent, and in Italy by 47 percent. And in the UK, too, the number of vehicles delivered exceeded our expectations. “We notice a steadily growing demand in all relevant markets for BMW M automobiles,” explains Thomas Felbermair, head of Sales and Marketing at BMW M GmbH. “Because of this and thanks to the engagement of our strong dealer network, we have been outstandingly successful in coping with the challenges posed by the pandemic.”

Ready to go: BMW M5 CS, BMW M3 Sedan and BMW M4 Coupe.

Looking towards the future, the initial focus shifts to the world premiere of the BMW M5 CS, which will take place in January 2021. A special edition of the BMW M5 will then be available for the first time – with outstanding performance and exclusive motorsport characteristics. Following that, the main focus will be on the market launch of the new BMW M3 Sedan starting in March 2021 (combined fuel consumption: 10.6 – 10.3 l/100 km according to WLTP, 10.8 l/100 km according to NEDC; combined CO₂ emissions: 241 – 236 g/km according to WLTP, 248 g/km according to NEDC) and the new BMW M4 Coupe (combined fuel consumption: 10.5 – 10.3 l/100 km according to WLTP, 10.8 l/100 km according to NEDC; combined CO₂ emissions: 240 –  235 g/km according to WLTP, 248 g/km according to NEDC). The two high-performance automobiles represent the essence of that unmistakable M feeling. Immediately after their world premiere, the new model generation aroused keen interest around the globe.

In future, the wishes of the M Community will be fulfilled by extraordinary diversity: Each variant with classic manual shift will be complemented by a Competition model featuring an 8-speed M Steptronic transmission with Drivelogic. Moreover, in the summer of 2021, the four-wheel drive system M xDrive will be added for the first time to the drive portfolio for the BMW M3 and the BMW M4. And the BMW M4 Convertible will also be launched in time for the warm season. On the other hand, the first BMW M3 Touring is still undergoing the series development process.

A glance into the future: continued growth, new M feeling through electrification, and an anniversary. 

“It is remarkable that it was possible to achieve the new sales record even before the launch of our most important models,” says Markus Flasch. “The new BMW M3 and BMW M4 generation offers us the promise of dynamic growth in 2021 as well.” Moreover, he now also looks forward to presenting a completely new manifestation of the distinctive M feeling. Electrification will provide the basis for this. During the year 2021, the BMW M GmbH will be presenting an electrically powered performance automobile for the first time.

With this setting of agenda with which the “Power of Choice” strategy has been realised within the model range of the BMW M GmbH, and an exceptionally strong product range, the company is heading full of optimism for the forthcoming anniversary year. 2022 will be the year in which the BMW M GmbH celebrates 50 years of its existence. Markus Flasch has already announced “a year full of surprises”: “If I mention the keyword special edition models, it should be clear what our customers can look forward to during the anniversary year.”

Please find attached additional pictures of the BMW M2 CS Racing. 

Please find attached on location pictures of the new BMW M2 CS at the Sachsenring. 

Munich. BMW M as contemporary art – in the wake of the further development of BMW Individual, the BMW M GmbH will be presenting its latest collaboration: a multi-tiered project with eminent international contemporary artist FUTURA 2000; the partnership will debut at Frieze Los Angeles 2020. In this collaboration, FUTURA 2000, who is known for his mastery of color, concentric forms, and kinetic composition, will create three exclusive and unique versions of the BMW M2 Competition (combined fuel consumption: 10.0 l/100 km; combine CO2 emissions: 227 g/km) in his unmistakable style, whilst also designing a limited-edition of the BMW M2 Competition which is scheduled for public purchase in June 2020. One of the hand-painted BMW M2 by FUTURA 2000 vehicles will celebrate its world premiere at the second Frieze Los Angeles—being held at the Paramount Pictures Studios in Hollywood from 13 to 16 February.

“The BMW M2 Competition is dynamic, extroverted and, to a certain degree, pleasantly provocative. I consider it a great honour to be able to add a special touch to this vehicle,” says FUTURA 2000. Markus Flasch, CEO BMW M GmbH, adds:  "We are very proud of having been able to gain such an internationally well-known artist as FUTURA 2000 for the collaboration on the three unique one-offs of the  BMW M2 Competition. I’m already looking forward very much to seeing how he transforms our M2 into the edition intended for our customers. With his unique, constructive and rebellious style, Futura is perfectly suited to a young and wild automobile such as the BMW M2 Competition."

The artist will work extensively on the three unique versions of the BMW M2 by FUTURA 2000 both on the exterior and in the interior. The limited-production models will also bear his unique signature. The trim strips on the instrument panel and the centre console of each vehicle boast a special, individually created FUTURA 2000 design. The bi-coloured, Dakota leather M sports seats in black and ivory white feature polar blue contrast stitching. In addition, the interior package includes an M Alcantara leather-clad sports steering wheel with a grey 12 o’clock marking and special door sill trims bearing the limited-edition number "1/500" and a Futura signature. From the outside, the BMW M2 Edition designed by FUTURA 2000* is recognisable by the painted surfaces on the front and rear aprons and the side sills. Moreover, each car is fitted with 19-inch jet black light alloy wheels.

Frieze Los Angeles joined Frieze New York, Frieze London and Frieze Masters at the forefront of the international art fair calendar last year, celebrating Los Angeles’ position as a global arts center and destination. The annual contemporary art fair features around 70 L.A.-based and international galleries, alongside a site-specific program of talks, music and commissioned artist projects organized in collaboration with leading curators. Frieze Los Angeles is led by Victoria Siddall, Director, Frieze Fairs, and Bettina Korek, Executive Director, Frieze Los Angeles.

In celebration of their long-term partnership, BMW partners with Frieze to present Frieze Music, co-curated by writer and curator Kevin McGarry and Hans Ulrich Obrist, Artistic Director, Serpentine Galleries London, in association with NeueHouse. The event will feature Moses Sumney, Caroline Polachek, Zsela as well as DJ Uwuqi and takes place on Friday, 14 February, at 9 p.m. at NeueHouse Hollywood.

Soho House and BMW i will host an art talk on Wednesday, 12 February, where contemporary artist FUTURA 2000 and rapper Lupe Fiasco will talk about “Sights and Sounds”, moderated by writer Arty Nelson. As always, the joint event focusses on the fertile ground between art, innovation and design and is followed by a cocktail reception. As part of an ongoing collaboration, Soho House and BMW i have co‑created an international program of events and experiences focusing on art, innovation and design throughout Soho House locations across the world.

FUTURA 2000, born Leonard Hilton McGurr, established himself as a pioneer when graffiti met the formal gallery ecosystem in the 1980s. He quickly became known for his radical approach in the street, introducing abstraction to an entirely letter based discipline, and found himself as part of a wider art movement that included the likes of Jean-Michel Basquiat, Keith Haring, Dondi White, and Rammellzee. Aside from his decades long career as a contemporary artist, he has achieved great success as a commercial artist, being commissioned by the likes of several well-known brands.

With the one-offs and the BMW M2 Edition designed by FUTURA 2000*, the BMW M GmbH is setting trends both in the high-performance vehicle sector and the art scene alike. The BMW M2 Competition is a truly successful model for the BMW M GmbH. The high-performance athlete positioned in the premium compact class is powered by a dual-charged, straight six-cylinder with M TwinPower Turbo Technology and 302 kW (410 hp), and was again the best-selling BMW M automobile and most popular model in its segment in 2019. In the readers’ voting for the “sportiest cars of 2019” held by the magazine “sport auto”, the BMW M2 Competition asserted itself in the category “Coupes up to 75,000 Euros” and clinched the “sport auto” Award 2019 with 32.1 percent of the votes and clearly ahead of the competition. 

* specific parts are individually hand painted, the final look and layout can be slightly different than shown in the pictures.

Munich. In the wake of the further development of BMW Individual, BMW M GmbH will be presenting its latest collaboration, a multi-tiered project with eminent international contemporary artist FUTURA 2000. The partnership will debut at Frieze Los Angeles 2020. In this collaboration, FUTURA 2000, who is known for his mastery of colour, concentric forms, and kinetic composition, will create three exclusive and unique versions of the BMW M2 Competition (combined fuel consumption: 10.0 l/100 km; combined CO2 emissions: 227 g/km) in his unmistakable style, whilst also designing a limited-edition series of the BMW M2 Competition which is scheduled for public purchase in June 2020. One of the hand-painted BMW M2 by Futura vehicles will celebrate its world premiere at the second Frieze Los Angeles – being held at the Paramount Pictures Studios in Hollywood from 13 to 16 February.

FUTURA 2000, born Leonard Hilton McGurr, established himself as a pioneer when graffiti met the formal gallery ecosystem in the 1980s. He quickly became known for his radical approach on the street, introducing abstraction to an entirely letter based discipline, and found himself part of a wider art movement that included the likes of Jean-Michel Basquiat, Keith Haring, and Dondi White. Aside from his decades-long career as a contemporary artist, he has achieved great success as a commercial artist, collaborating with several well-known brands.

With the unique BMW M2 by Futura and the BMW M2 Edition Futura, BMW M GmbH is setting trends both in the high-performance vehicle sector and the art scene.

About Futura 2000

FUTURA 2000, born Leonard Hilton McGurr, became a pioneer when graffiti met the formal gallery ecosystem in the 1980s. Known for his radical approach in the street, he introduced abstraction to an entirely letter-based discipline. His work caught attention in the 1980s, and he found himself as part of a wider art movement that included the likes of Jean-Michel Basquiat, Keith Haring, and Dondi White. Entirely self-taught in what he calls “the subway school”, FUTURA 2000 has been compared to Kandinsky for his mastery of colour, concentric forms, and kinetic composition—and friends Basquiat, Kenny Scharf, and Rammellzee for his progressiveness and of-the moment dynamism.

Radical then, his methodology can now be viewed over a span of decades as something consummately pure. When compared to many street artists who have come along since its seminal moment in the 1980s New York, FUTURA 2000’s work still stands apart for its subtlety, use of white space, and elemental quality. Insight and proficiency have kept him relevant for 40+ years with no signs of slowing down. He has also achieved great success as a commercial artist, having collaborated with several well-known brands.

About BMW Group Cultural Engagement

For almost 50 years now, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on contemporary and modern art, classical music and jazz as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group’s Munich headquarters. Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim, Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In 2016 and 2017, female artist Cao Fei from China and American John Baldessari created the next two vehicles for the BMW Art Car Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and London, the company also partners with leading museums and art fairs as well as orchestras and opera houses around the world. As part of its art programme “Muse”, Rolls-Royce partners for the initiative “The Dream Commission” with two internationally esteemed art institutions. Together with Fondation Beyeler and Serpentine Galleries, emerging and established artists are invited to submit a moving-image work that delivers an immersive sensory experience. The artists are nominated and chosen by renowned personalities of the art world like Daniel, Birnbaum, Hans Ulrich Obrist, Cao Fei, and Theodora Vischer. BMW Group takes absolute creative freedom in all its cultural activities for granted – as this initiative is as essential for producing groundbreaking artistic work as it is for major innovations in a successful business.

Further information: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2019, the BMW Group sold over 2,520,000 passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmwgroup/

• The new BMW M2 CS (fuel consumption combined: 10.4 – 10.2 l/100 km [27.2  – 27.7 mpg imp], CO₂ emissions combined: 238 – 233 g/km*; with optional M DCT: fuel consumption combined: 9.6 – 9.4 l/100 km [29.4  – 30.1 mpg imp], CO₂ emissions combined: 219 – 214 g CO₂/km) is the first exclusive and limited-run special-edition model created by BMW M GmbH for the premium compact class. It is positioned as a high-performance model above the BMW M2 Competition and will build on the success already achieved by the BMW M3 CS and BMW M4 CS.
• Immensely capable basis for the BMW M2 CS Racing model, BMW M Motorsport’s new entry point to amateur racing and the new Clubsport segment (available from 2020).
• New carbon fibre-reinforced plastic (CFRP) construction for the bonnet cuts its weight by 50 per cent; eye-catching central air vent increases downforce and improves engine cooling; roof made from CFRP.
• New front splitter, Gurney spoiler lip on the boot lid and rear diffuser in exposed carbon fibre.
• Six-cylinder in-line petrol engine with M TwinPower Turbo technology and 3.0-litre displacement develops 331 kW (450 hp) in the BMW M2 CS – i.e. 29 kW (40 hp) more than in the BMW M2 Competition; peak torque is 550 Nm (405 lb-ft).
• Acceleration from 0 – 100 km/h (62 mph) in 4.0 seconds (with manual gearbox: 4.2 seconds); electronically governed top speed with standard M Driver’s Package: 280 km/h (174 mph).
• Six-speed manual gearbox fitted as standard for the first time in a BMW CS model, seven-speed M double-clutch transmission (M DCT) available as an option.
• Standard specification includes Adaptive M suspension with Comfort, Sport and Sport+ modes, plus M Sport brakes with red-painted callipers; M Carbon ceramic brakes are optional; Active M Differential and M Dynamic Mode (can be selected as required).
• Lightweight 19-inch Y-spoke forged wheels in a high-gloss black or optionally a matt gold colour shade; shod with specially adapted Michelin Pilot Sport Cup 2 tyres.
• Dual-branch exhaust system enhances aesthetic and aural appeal, features two electrically controlled flaps and four stainless steel tailpipes bearing the M logo.
• Lightweight, bucket-style M Sport seats from the BMW M4 CS with integral head restraints featuring BMW M stripes; seat backrests in Merino leather / Alcantara and with red contrast stitching.
• M Sport steering wheel with Alcantara covering and a red centre marker as an option.
• Exclusive Misano Blue metallic paint finish.
• Prices for the BMW M2 CS start at €95,000. 

Update of the technical data of all BMW series :

The values are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles.

Please find attached the specifications of the BMW M2, valid from September 2018.

Munich. An eye-catching digital campaign presents the BMW M2 Competition (combined fuel consumption: 10.0 – 9.8 l/100 km [9.2-9.0]; combined CO2 emissions: 227 – 224 g/km [209-206]*) as a record breaker with very unusual tools: a high-power laser and a precision blade. The impressive films will be shown in BMW and BMW M social media channels.

Highlight clip "Laser":

The BMW M2 Competition is out to break records. To deliver on this promise, the BMW M2 is drawing inspiration from world records set by humans. At first glance, these appear to have nothing to do with cars: cutting through more than 87 straw mats with a blade within a minute and popping over 63 balloons in 60 seconds with a laser beam.

Uwe Dreher, head of Brand Communications BMW, BMW i, BMW M: "The BMW M2 Competition showcases BMW M genes in their purest form. It is an exceptional car with outstanding dynamic performance, presence and handling. With our digital campaign, we capture the heart of our target audience right where they live and inform themselves: in social media. We provide the BMW M2 Competition with the perfect stage to demonstrate its qualities in impressive style."

For these spectacular challenges – attempted for the first time worldwide – a slightly modified BMW M2 Competition was brought to Cape Town. It comes with the same technology as the series-production vehicle, plus the additional features required for attempting the records: a high-energy laser installed into the front of the vehicle and a blade attached to the rear.

Following meticulous planning and testing, the course was set out and everything was ready: Rolled-up bamboo mats were arranged in semi-circles so that they could be cut by the blade on a drift; the balloons were set up in long straight lines angled sharply towards each other for quick turns. Fans will instantly recognise the shape of the letter M, the most powerful letter in the world.

Behind the scenes:

Technically, the BMW M2 Competition already has everything it takes to be a genuine record-breaker: At its core is a new engine based on the power unit used in the BMW M3 and BMW M4. The inline six-cylinder engine with M TwinPower Turbo Technology produces 410 horsepower and accelerates from 0 to 100 km/h in 4.4 seconds.  For the first time, BMW M2 drivers will be able to use two selector switches in the central console to directly adjust various characteristics and settings for the engine, steering and Drivelogic functions, if M DCT is available. Optically, the BMW M2 Competition also shows its most expressive side: The revised front apron with a bigger, redesigned high-gloss black BMW kidney grille and the exclusive new Hockenheim Silver metallic finish give the BMW M2 Competition an even stronger presence.

“This is a very tricky bit of driving, it is virtually impossible,” says stunt coordinator Marc Higgins, talking about the set-up. “The demands on the BMW M2 Competition are immense. Every drift has to be performed with absolute precision; there is no room for error. A strong presence and agility naturally help a lot.”

“This challenge is now reaching its finale, after months of preparation. The driver is an expert in his field, but he needs the car to respond precisely to the slightest feedback from him. If the car does not respond, we will not break this record,” explained director Oison Tymon.

And the BMW M2 Competition kept its promises: Despite the complexity of the challenge, the high-performance sports car broke both records. After just a few attempts, 117 bamboo mats were cut and 79 balloons burst – both in precisely one minute.

To proof the authenticity of the stunts, real-time drone footage was captured of the BMW M2 Competition performing the stunts.

Proof:

The BMW M2 Competition’s record-breaking attempts are part of the “Same street. Different game.” launch campaign and fit the tonality of the campaign perfectly. The extroverted motifs also reference the world of gaming, with high scores and record-breaking runs. That makes sense: From the start of communications, millions of fans worldwide were able to experience the new BMW M2 Competition virtually, within just a few hours of its world premiere at the Beijing Motor Show, in the popular mobile racing game CSR Racing 2.

Agencies

Jung von Matt

Hochkant Film

If you have any questions, please contact:

Corporate Communications

Julian Hetzenecker, Business and Finance Communications, Julian.Hetzenecker@bmw.de

Telephone: +49 89 382-39229

Micaela Sandstede , Business and Finance Communications, Micaela.Sandstede@bmw.de

Telephone: +49 89 382-61611

Media website: www.press.bmw.de

Email: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

• New six-cylinder in-line engine with M TwinPower Turbo technology, based on the power unit from the BMW M3/M4, three-litre cubic capacity, 302 kW/410 HP, peak torque of 550 Nm

  (combined fuel consumption with sixspeed manual gearbox: 10,0 – 9,8 l/100 km; combined CO2 emissions: 227 – 224 g/km*; combined with optional M Double Clutch Transmission (M DCT): 9,2 – 9,0 l/100 km; combined CO2 emissions: 209 – 206 g/km)*.

• Sprint from 0 to 100 km/h: 4.2 s (with six-speed manual gearbox 4.4 s), top speed: 250 km/h (limited), 280 km/h with M Driver´s Package (limited).

• High-precision CFRP strut and bulkhead strut for increased front section rigidity.
• New cooling system, including new front skirt and larger, redesigned BMW kidney in high-gloss black.
• New dual exhaust system with two electrically-controlled flaps.
• New, optional M Sport brakes with brake calipers painted grey.
• New optional M Sport bucket seat with integrated headrests and illuminated M2 badge at shoulder height.
• Selector switches for immediate access to various engine and steering characteristics, as well as DCT settings via Drivelogic.
• Exclusive new metallic Hockenheim Silver paint.
• The BMW M2 Competition replaces its predecessor, the BMW M2 Coupé.

Munich. M Performance Parts embody a sporty appearance and further enhanced driving dynamics. The new BMW M Performance Parts Concept based on the BMW M2 (combined fuel consumption: 8.5 l/100 km; combined CO2 emissions: 199 g/km)* provides an even more marked shift in athletic flair towards motor racing style by means of a consistent weight reduction of more than 60 kilograms combined with optimised aerodynamics. The BMW M Performance Parts Concept is aptly presented in the exterior paint finish Frozen Black with M Performance wrapping in gold for accentuations and inscriptions. In the interior, Alcantara and carbon fibre further emphasise the sense of exclusivity, along with additional gold accentuations. BMW M GmbH was closely involved in creating this more emphatic design, contributing its racing expertise to the development of all M Performance Parts. The BMW M Performance Parts Concept sees its world premiere on 12 July: it will be lining up for the start of the hill race at the Festival of Speed in Goodwood (UK).

Carbon fibre parts reduce vehicle weight.
In addition to M Performance Parts that are already available, the BMW M Performance Parts Concept offers exclusive concept features. The result is a lower vehicle weight and therefore further optimised driving dynamics – and this applies on the race track, too. The overall effect is achieved by a range of individual measures – the use of carbon fibre has a particularly important role to play. This high-tech material is extremely stable but much lighter than standard components. With its unique appeal, it also ensures an exceptional appearance.

The striking M Performance Carbon front radiator grille (expected to be available for the BMW M2 Competition from 7/2018) – featuring an accentuating gold line in the Concept – perfectly matches the M Performance Carbon bonnet (expected to be available from 7/2018), which itself saves eight kilograms in weight as compared to the standard component. The M Performance carbon fibre front side panels (expected to be available from 11/2018) reduce the vehicle's weight by three kilograms, as well as optimising aerodynamics. A high-quality, individual look is also to be found in the M Performance carbon fibre front winglets and the carbon fibre side sill winglets (both available right away): these bear an exclusive gold accentuation in the Concept. The M Performance carbon fibre roof in clear carbon-fibre finish is especially impressive (expected to be available from 3/2019): it reduces the car's weight by another six kilograms and shifts the centre of gravity further towards the road. The complete wheel set with 19-inch M Performance forged wheel Y-spoke 763M in Frozen Gold (expected to be available from 7/2018) with semi-slicks not only provides a visual highlight, it is also six kilograms lighter than the standard wheels. This reduces unsprung masses as well as having the relevant positive effect in terms of driving dynamics and steering response.

M Performance aerodynamic components in carbon fibre.
An eye-catching rear is provided by the M Performance carbon fibre tailgate (expected to be available from 11/2018): it weighs five kilograms less than the standard part. The M Performance carbon fibre rear diffuser (available) reduces the car's weight by 0.5 kilograms and also optimises aerodynamics; in the Concept it bears a gold accentuation.

Carbon fibre, Alcantara and golden contrast seams define the interior.
Racing optimisation is also clearly to be seen in the interior: carbon fibre and Alcantara add especially refined sporty highlights inside the BMW M Performance Parts Concept. The M Performance carbon fibre sport seats with golden contrast seam ensure an excellent hold even when driving in highly dynamic style. The seats are covered with Alcantara and include a folding function for convenient access to the rear; they weigh nine kilograms less than the standard sports seats. Alcantara is also a defining feature of the M Performance lightweight rear seats, which reduce the weight of the vehicle by another 13 kilograms. In addition to a lasered M logo they bear a golden contrast seam – like the sports seats for driver and front passenger – and this is to be found in the same colour on the door and side trim in Alcantara and leather. The M Performance trim finishers also combine the two refined materials carbon fibre and Alcantara.

Meanwhile, unmistakable motor racing feeling is provided in the cockpit by the M Performance steering wheel Pro (available), also bearing a golden contrast seam. The upper and lower sections are covered in leather. In the handling section, Alcantara ensures an excellent hold combined with an exceptionally pleasant grip feel. The combination of carbon fibre and Alcantara is likewise to be found in the M Performance carbon fibre handbrake with Alcantara gaiter (available), which also features a golden contrast seam in the BMW M Performance Parts Concept – as do the velour floor mats.

M Performance suspension with adjustable compression and rebound stage.
For perfect road holding – even when driven in motor racing style – the BMW M Performance Parts Concept features the M Performance suspension, which is already available as a retrofit set for serial production vehicles. This coilover suspension enables a lowering of up to 20 millimetres; the damping technology is independently adjustable to 12 different compression stages and 16 different rebound stages. These properties give the M Performance suspension a very neutral driving response with much reduced rolling movement. To match the exterior body finish, the springs of the M Performance suspension in the Concept are finished in black, as are the calipers of the 18-inch brakes. An additional weight reduction of 14 kilograms is achieved by the use of a lighter BMW battery.

Munich. With the engine from the BMW M4, the BMW M2 Competition reaches a whole new dimension (combined fuel consumption: 10.0-9.9 l/100 km; combined CO₂ emissions: 228–225 g/km)*: The double turbocharged inline 6-cylinder engine takes the compact coupé to a whole new level of motorsport style driving performance. The 410 horsepowers of the power unit propel the compact model to 100 km/h in only 4.4 seconds from standstill (4.2 s with double-clutch transmission). However, this irresistible forward thrust can be enhanced even further. At the launch of the BMW M2 Competition, a wide range of exclusive M Performance Parts will be available as Original BMW Accessories to turn the car into an uncompromising sports machine with performance and looks to match. The source of all this racing know-how is BMW M GmbH.

Lower weight and even more thrilling set-up.
In order to increase driving dynamics even further, the BMW engineers came up with a whole series of highlights to lower the weight of the M2 Competition and enhance its already very sporty driving characteristics. This includes the M Performance suspension retrofit kit, which is available as an Original BMW Accessory. The coil-spring suspension can be lowered by up to 20 millimetres; the damping technology can be independently adjusted for the compression stage (12 setting options) and the rebound stage (16 setting options). The M Performance suspension ensures a markedly neutral driving response with significantly reduced rolling tendency. The performance of the BMW M2 Competition is especially enhanced when it is driven extremely dynamically.

BMW M Performance Parts upgrades also provide the suitable light-weight forged wheels and larger-dimension brakes with even higher braking response. The larger, internally ventilated and perforated BMW M Compound Brake Discs of the BMW M Sports Brake System Red ensure improved thermal resilience as compared to the series production brake system. Aluminium 6-piston fixed calipers on the front axle and 4-piston fixed calipers on the rear axle generate more brake force under extreme conditions. The suitable sports brake pads are also available. They are derived from long-distance brake pads as used in motorsport and were developed to provide outstanding braking performance under high thermal load. In conjunction with the new 19 inch M Performance forged wheel Y-spoke style 763 M the unsprung masses are reduced by 3.2 kilograms* compared to the standard 19 inch wheel. This has positive effects on steering behaviour and driving dynamics. The open design with five Y spokes also highlights the red brake calipers perfectly. The exclusive forged wheels are available in the colours Jet Black matt and Frozen Gold with machined M Performance lettering in the rim flange. Apart from the standard 19 inch tyres, the especially high-grip MICHELIN Pilot Sport Cup 2 tyres can be selected.

Carbon fibre emphasises the car’s sporty visual appeal.
Additional lightweight parts made of high-grade carbon fibre save additional weight. The newly developed M Performance bonnet made of carbon fibre with partially visible varnished carbon fibre is not only a real eyecatcher; this is also the first time the BMW M2 Competition boasts a powerdome. This engine hood reduces the load on the front axle by approximately nine kilograms, too. Truly stunning looks are achieved in combination with the M Performance vehicle roof in carbon fibre, which is also made of visible varnished carbon fibre (approx. 5 kg weight saving) and the M Performance tailgate in carbon fibre (approx. 6 kg weight saving, both available from 11/2018). In addition to featuring partially visible varnished carbon fibre on the outside, the inside of the tailgate is completely made of visible carbon fibre, which makes for spectacular loading and unloading.  The M Performance front side panel in carbon fibre at the front, left/right with integrated air outlets made of visible carbon fibre (available from 11/2018) reduces weight even more.

Racing sound on the road is provided by the M Performance exhaust system. The lightweight construction flap exhaust system made of stainless steel features a titanium rear silencer and 93 millimetre tailpipes made of carbon fibre with M logo. The sound ranges from sporty (Efficient Mode) to uncompromising racing acoustics (Sport Mode and Sport+ Mode) thereby emphasising the unique 6-cylinder bi-turbo sound even further. Of course this exhaust system (available from 9/2018) saves weight as well – approximately 32 percent (8 kg) as compared to the series production part.

Professional driving analysis via M Performance Drive Analyser.
Drivers of a sports machine like the BMW M2 Competition want to know exactly how fast they’re going. For racetrack use, they not only want to know about the driving speed, but also the engine data, accelerator and brake use as well as the lateralacceleration. The M Performance Drive Analyser now also allows this and other data to be displayed, recorded, professionally and comfortably analysed after driving in the BMW M2 Competition and it can also be shared with others as required. The M Performance Drive Analyser has been directly derived from motorsports. All that is required for this is an OBD stick (On Board Diagnostics) as well as a special smartphone app. The OBD stick is first of all placed in a socket in the footwell. The smartphone then connects with the stick via Bluetooth and turns it into an interactive driving experience system. All measured activities are saved directly on the smartphone. Later all the results and data can be called up in the app, which is free-of-charge for BMW customers, in the form of videos or graphic displays. For all those who want to make video recordings, Original BMW Accessories offer the M Performance Track Fix and Travel & Comfort System holders for action cameras. They can be either attached to the threaded bushes for the towing eyes on the front and rear or in the car’s interior.

Carbon fibre aerodynamics parts specially designed for the BMW M2 Competition.
A wide range of exterior M Performance Parts is available to visually emphasise the concentrated power of the BMW M2 Competition even further and to highlight its aerodynamic qualities. The carbon fibre parts are mainly elaborately crafted by hand and enhance the high-quality and sporty visual appeal of the car even more. All parts have been developed especially for the BMW M2 Competition and have already been type approved for the whole car. No further entries have to be made to the vehicle papers. These M Performance Parts are available: front splitter in carbon fibre, kidney grille in carbon fibre, air breather side bars in carbon fibre (right/left), exterior mirror caps in carbon fibre, door sill finisher in carbon fibre, side skirt extensions in carbon fibre, rear diffusor in carbon fibre, rear spoiler in carbon fibre. Even the M Performance engine cover under the bonnet is made of this high grade carbon fibre material. Its multi-layer varnish finish and high-gloss polished surface give it a very special visual appeal. The M Performance rear spoiler in carbon fibre streamed is also available. M Performance Motorsport decal is the ideal supplement for the carbon fibre parts and is available in the distinctive M colours for the front, rear, left and right.

Sporty design accents for the doors and interior.
A further design accent already meets the eye when you open the doors: BMW LED door projectors featuring new slide technology project fascinating graphics onto the ground next to the car and turn getting into the car into an experience. With two sports steering wheels, special highlights are also available for the interior. They give the interior a true motorsport appeal. M Performance steering wheel Pro is covered with high-grade leather on the upper and lower section; the grip area features Alcantara covering and is exceptionally pleasant and functional to hold. The M Performance steering wheel with race display, Alcantara covering and open-pore carbon fibre is an especially sporty accessory. On the upper steering wheel rim it features a display, which provides the driver with information depending on the selected driving mode. In Sport Mode for example, a stopwatch and a G-force meter for longitudinal and transverse acceleration are displayed. In Race Mode, the stopwatch changes to display minutes, seconds and hundredths of a second. The modes are easy and comfortable to change using two buttons in the thumb rest area. A gear shift indicator with coloured LEDs on the right and left of the display provides even more motorsport atmosphere.

Refining the car down to the last detail with M Performance Parts.
In the footwell, the M Performance pedal covers in stainless steel and M Performance floor mats provide further dynamic touches. High-grade parts for the gearshift lever knob/gear selector switch, double-clutch transmission and hand brake handle are featured in the carbon fibre/Alcantara M Performance interior kit. Even the car key can be upgraded with an elegant M Performance key case in Alcantara/carbon fibre. The M Performance indoor car cover is available as an Original BMW Accessory for everyone who wants to protect their car in style.

*All figures are provisional. The fuel consumption figures were calculated based on the ECE test cycle, dependent on tyre format.

*Weight figures with a tolerance of ± 5 %.

Munich. M power on mobile: Millions of fans worldwide will be able to virtually drive the new BMW M2 Competition (combined fuel consumption with six-speed manual gearbox: 9.9 – 10.0 l/100 km; combined CO2 emissions: 225 – 228 g/km) in the popular CSR Racing 2 (CSR2) mobile racing game just a few hours after its world premiere at the Beijing Motor Show. The cooperation between BMW and Zynga will allow gamers to unlock and drive the compact high-performance car in different race modes – long before it hits real roads.

The CSR2 design team worked in tandem with BMW developers to bring every detail of the BMW M2 Competition to the game. From the new front apron and enlarged, redesigned BMW kidney grille in high-gloss black to the optional new M Sport bucket-style seats, to the new and exclusive Hockenheim Silver metallic exterior paint colour: Every detail of the unique BMW M2 Competition was meticulously recreated in the racing game. The best way to experience the design and new equipment options is by using CSR2’s latest feature: Augmented Reality Mode, which realistically inserts the model into its surroundings and allows it to be viewed from all sides.

“We’re excited to bring the ultimate driving experience of the BMW M2 Competition to CSR2 drivers across the globe, even before it hits real roads,” said Tobias Weber, head of Entertainment Marketing and International Product Placement for BMW. “Our development team worked in tandem with CSR2 to deliver players the fully-charged exhilaration of the BMW M2 Competition, digitally recreating its powerful engine, sleek design and unmatched ability just as it will appear on real-world roads.”

The BMW M2 Competition will soon become a favourite with the gaming community. The centrepiece is its new engine, based on the drive train from the BMW M3 and BMW M4. The twin-turbocharged straight-six engine with M TwinPower Turbo technology delivers 410 hp and takes the car from zero to 100 km/h in 4.2 seconds. For the first time, BMW M2 drivers will be able to use two selector switches in the central console to directly adjust various characteristics and settings for the engine, steering and Drivelogic functions, if M DCT is available.

“As the leading racing game on mobile, CSR2 is the perfect platform to introduce the BMW M2 Competition to car lovers around the world,” said Bernard Kim, President of Publishing for Zynga. “We’re proud to partner with BMW in reimagining how leading auto manufacturers introduce their new vehicles to global audiences by giving our players the ability to experience the BMW M2 Competition during its global unveil.” 

Since the launch of the first in-game BMW car model in CSR2:

• Players have competed in over 1.88 billion in-game BMW races
• On average, there are over three million in-game BMW races every day
• CSR2 players own over 85 million in-game BMW cars with over 26.5 million CSR2 players owning their own in-game BMW

CSR2 is available to download for free on the App Store for iPhone and iPad and Google Play. For more information about CSR2, visit the game's community channels on Facebook, Twitter, Instagram and YouTube.

More information about the BMW M2 Competition is available in the BMW Group PressClub.

If you have any questions, please contact:

Corporate Communications

Julian Hetzenecker, Business and Finance Communications, Julian.Hetzenecker@bmw.de

Telephone: +49 89 382-39229

Micaela Sandstede, Business and Finance Communications, Micaela.Sandstede@bmw.de

Telephone: +49 89 382-61611

Media website: www.press.bmw.de

Email: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Munich. Racing technology and an expressive, high performance-oriented design help the BMW M2 (combined fuel consumption: 8.5 l/100 km; combined CO2 emissions: 199 g/km) achieve its exceptional position within the premium compact segment. The exclusive BMW M2 Coupe Edition Black Shadow emphasises the compact high-powered sports car’s performance characteristics with precisely harmonized design features. The edition model will be available from April 2018.

The BMW M2 fascinates with precise handling and compelling forward thrust. The car’s 272 kW/370 hp straight six-cylinder engine, classic rear-wheel drive and suspension technology developed and tuned on the basis of many years of motor racing expertise, has aroused worldwide enthusiasm amongst sport drivers. With the optional 7-speed M dual clutch transmission with Drivelogic, the BMW M2 sprints from a standstill to 100 km/h in just 4.3 seconds.

Within a very short time, the BMW M2 has become a bestseller, whilst also capturing new target groups. With more than 12,000 units sold worldwide during its first full production year, the BMW M2 advanced to become BMW M’s most successful model in 2017.

The BMW M2 Coupe Edition Black Shadow boasts selected design features that further accentuate the top athlete’s powerful appearance. The edition model is exclusively available in the exterior colour Sapphire Black metallic. Furthermore, 19-inch, black matt forged light alloys with a Y-spoke design and mixed tyres impressively underline the compact coupe’s looks.

These features are complemented by exterior mirrors in a carbon finish, the decorative grille for the M kidney and trim bars for the side panels in high-gloss black. With a rear diffuser in a carbon finish and black-chrome trims for the typical M double tailpipes, which are likewise integrated on both sides into the rear apron, the BMW M2 Coupe Edition Black Shadow sets additional race-inspired accents.

The BMW M2 Black Edition will be available from April 2018.

Jerez de la Frontera, 23rd April 2016. Since making its world debut in Detroit in January of this year, the new BMW M2 Coupé has caused an international stir; it has been in action on the racetrack as the BMW M2 MotoGP Safety Car since March. Now the high-performance coupé from BMW M will also play the main role in the BMW M Award; as the winner’s car for the winner of the 2016 season. As a long-standing partner of MotoGP organiser Dorna Sports, BMW M Division has presented the BMW M Award since 2003. At the end of every season, the rider with the best qualifying results is awarded an exclusive, customised BMW M car. BMW unveiled the 2016 winner’s car at the Spanish Grand Prix in Jerez la Frontera; the new BMW M2 Coupé in Long Beach Blue Metallic.

“Each season the MotoGP family eagerly awaits the moment when the winner’s car for the BMW M Award is presented in Jerez,” said Pau Serracanta, Managing Director of the Commercial Department at Dorna Sports, during the presentation. “BMW M Division surprises us every year with a truly exceptional car. With the new BMW M2 Coupé, it has presented another real highlight. We are delighted that the BMW M Award has been a permanent fixture of the MotoGP season for so many years now.”

“From my racing days I know how coveted the BMW M Award is among the MotoGP riders,” added former world champion Loris Capirossi, BMW M MotoGP expert and member of the MotoGP Race Direction and the Safety Commission. “The prospect of this special prize gives the riders that extra bit of motivation in qualifying. As the MotoGP Safety Car, the new BMW M2 Coupé has already demonstrated its dynamics and agility on the racetrack. It is a magnificent winner’s car for the BMW M Award, because it not only looks fantastic, but also guarantees plenty of driving pleasure. It’s a shame that I have already ended my career – it would really tempt me to battle for this exciting BMW M Award.”

“The new BMW M2 Coupé delights – the overwhelming feedback that we received from around the world confirmed this. Which is why we are delighted to be able to present this coupé as the winner’s car for this year’s BMW M Award,” said Axel Mittler, head of MotoGP Cooperation at BMW M Division. “It makes us proud that the BMW M Award can look back on such a long tradition of being part of our successful partnership with Dorna Sports. We are excited to see who will be in the running for the title of best qualifier this season.”

The design of the new BMW M2 Coupé embodies pure power and dynamics. The sporty coupé design, muscular form and the driver-oriented cockpit are what characterise the athletic appearance. The high-performance coupé is powered by a 370 hp inline six-cylinder engine with M TwinPower Turbo technology. The BMW M double-clutch gearbox (M DCG) with Drivelogic ensures sporty, commanding vehicle handling in all situations. The BMW M2 Coupé with M DCG accelerates from 0 to 100 in 4.3 seconds. The combined fuel consumption is 7.9 l/100 km, the combined CO2 emissions are 185 g/km.

The sporty look of this year’s BMW M Award winner’s car is emphasised by the exterior colour Long Beach Blue Metallic and the black Double-spoke style 19-inch BMW M light alloy wheels. The interior highlights include sport seats in Leather “Dakota” Black with contrast stitching in blue, the interior trims made from porous carbon, Alcantara on the door mirrors and centre console, as well as numerous other exclusive features.

In 2016, the BMW M Award will be presented for the 14th time. Just like the points system for the races, riders at each Grand Prix weekend are awarded points relative to their positions in qualifying. Pole position is rewarded with 25 points, second place on the grid earns 20 points and third place scores 16 points – right down to one point for 15th. The rider with the most points at the end of the season wins the BMW M Award. Marc Márquez, Valentino Rossi and Casey Stoner are the current record holders, each with three BMW M Awards to their name – with Márquez being the only rider who has won three times in a row. His Spanish compatriot Jorge Lorenzo has earned the coveted title of top qualifier twice so far. Sete Gibernau and Nicky Hayden have both won once.

The BMW M Award is one of the many pillars of BMW M’s long-term commitment to the pinnacle of motorcycle racing. At the centre of the partnership with Dorna Sports is the provision of the BMW M fleet. 2016 is BMW M’s 18th season as “Official Car of MotoGP”. This year’s fleet of official MotoGP vehicles includes a total of six different BMW M and M Performance models. Alongside the new BMW M2 MotoGP Safety Car, the BMW M4 Coupé with water injection and the BMW M3 are also in action as safety cars. The BMW X5 M and the BMW M550d xDrive Touring take to the track as medical cars this season. BMW M Division provides the safety officer with a BMW M5. Two BMW S 1000 RRs, which BMW Motorrad provides as safety bikes, complete the 2016 safety car fleet.

More information on the 2016 safety car fleet and the numerous MotoGP activities of BMW M Division, as well as the current BMW M Award rankings, can be found online at:

www.bmw-m-safetycar.com

Munich. To coincide with the market launch on 16 April, BMW released its “digital-first” campaign for the new BMW M2 Coupé. Stars of the campaign “Eyes on Gigi” are the new BMW M2 Coupé and American supermodel Gigi Hadid, who is appearing in front of the camera for an automobile brand for the first time.

The dynamic performance and agility of the first-ever BMW M2 Coupé and the sensuous beauty and elegance of Gigi Hadid inspired renowned film producer and screenplay author Marc Forster, who directed films such as “James Bond – Quantum of Solace”, “Monster’s Ball” and “World War Z”, to create a highly unusual spot.

Eyes on Gigi.

The exciting film, which will initially be released exclusively on YouTube and Facebook from 14 April, invites viewers to play a very different kind of “shell game”: The film starts with supermodel Gigi Hadid climbing into one of three parked BMW M2 Coupés; from then on, the viewer tries to keep track of Gigi and her BMW M2 Coupé.
Within a short space of time, two more BMW M2 Coupés join in and a fast-paced vehicle choreography begins – making the task virtually impossible.
At the end of the drive, all five M2 Coupés come to a halt and the viewer has to identify which car Gigi Hadid is in.

The spectacular one-shot stunt – captured in a single uncut tracking shot – was filmed at an airfield in California’s Mojave Desert under the direction of Oscar-winning cameraman Mauro Fiore (“Avatar”, “The Equalizer”).

The interactive resolution of the game takes place on the campaign microsite EyesOnGigi.com, where the viewer can also follow the fast-paced vehicle choreography from a 360-degree perspective.

“Eyes on Gigi” is the first time the top model from Los Angeles has officially worked with an automobile brand. “We are delighted to win Gigi Hadid as the face of our global campaign for the new BMW M2 Coupé,” commented Uwe Dreher, head of International Brand Communications BMW, BMW i and BMW M. “Gigi and the M2 are the perfect match: Both are strong personalities with fascinating charisma.”
Hadid was immediately impressed: “BMW is such an iconic brand. The fact that I get to be the face of this campaign is definitely a career highlight for me. The M2 is such a cool, fun car.”

Campaign adopts “digital-first” approach for the first time.

The digital spot kicks off an integrated campaign for global rollout through TV, digital, social media and CRM channels, starting 14 April. The “digital-first” approach preferred for the first time for “Eyes on Gigi” also benefits from Hadid’s strong social media presence. With 16.1 million subscribers on Instagram, nearly 1.9 million followers on Twitter and aprox. 2.6 million fans on Facebook, Hadid is extremely successful in this area.
If the player picks the right BMW M2 Coupé, the campaign’s sophisticated digital architecture leads into the digital BMW M2 Coupé showroom of the BMW sales company in the player’s country.

Hadid liked the unusual campaign idea: “When they came to me with this concept, I loved it, and was honoured to be a part of it. I had a blast working on this project.”

To guarantee the new “fan of the brand” continued driving fun over, BMW will provide the top model with her own BMW M2 Coupé for six months.

Agencies responsible:

KBS (New York) / Serviceplan (Hamburg)

If you have any questions, please contact:

BMW Group Corporate Communications

Dr. Gesa Prüne

Press spokesperson BMW Lifestyle

BMW Group Innovation and Design Communications

Telephone: +49 89 382 940 81

Email: gesa.pruene@bmw.de

Bernhard Ederer

Press spokesperson BMW Marketing

BMW Group Business- and Finance Communications

Telephone: +49 89 382 28556

Email: bernhard.ederer@bmwgroup.com

Internet: https://newsroom.bmwgroup.com/global/en

Email: presse@bmw.de

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Munich/Doha, 21st March 2016. Spearheaded by the new BMW M2 MotoGP Safety Car, the official BMW M fleet made its first appearance of the 2016 MotoGP World Championship last weekend. This year marks BMW M’s 18th season as “Official Car of MotoGP”. BMW’s successful partnership with MotoGP organiser Dorna Sports dates back to 1999. Since then, the fleet of M models and M Performance models has helped to ensure that race events run safely. The commitment of BMW M Division also features numerous other activities, including the presentation of the coveted BMW M Award. The 2016 MotoGP season kicked off at the weekend with the Qatar Grand Prix at the “Losail International Circuit” in Doha.

This year’s new highlight from BMW M Division is the BMW M2 MotoGP Safety Car. The new lead car is based on the BMW M2 Coupé (combined fuel consumption with M DTC: 7.9 l/100 km; combined CO2 emissions: 185 g/km), which enjoyed a high-profile world debut in Detroit in January. In the BMW M factory in Garching, the production car was modified, optimised and prepared by hand for its new role in MotoGP. As well as exclusive tailor-made solutions and mandatory safety features, the engineers at BMW M Division also equipped the Safety Car with extensive BMW M Performance Parts. This not only gives the car an eye-catching appearance, but also plays a practical role in the areas of aerodynamics, cooling and lightweight design. Many of the M Performance Parts, including the lowered thread chassis and exhaust with flap system, are also available as retrofit components for the BMW M2 Coupé.

With its distinct racing genes, the BMW M2 Coupé provided the ideal basis for a MotoGP Safety Car. The new inline six-cylinder engine with innovative M TwinPower Turbo technology and three-litre capacity guarantees an extremely sporty performance. With a maximum output of 272 kW/370 hp and a maximum torque of 7,000 min-1, the extremely rev-happy powertrain really makes its mark out on the track. The intelligent, lightweight concept, low point of gravity and small, unsprung weight are further trump cards, which help ensure the maximum agility and dynamics of the high-performance coupé.

“We are proud to have been a part of this captivating world championship for almost two decades,” said Frank van Meel, President of BMW M Division. “We are pleased with the deep trust that Dorna Sports has placed in us. In us, Dorna Sports knows it has a strong partner on its side for who the safety of the riders on their high-performance racing prototypes has the utmost priority. We dedicate all of our know-how to this role. The BMW M MotoGP Safety Cars are innovative high-performance models with thoroughbred racing genes. In the 2016 season, we are presenting another genuine highlight. In the BMW M2 MotoGP Safety Car, we are now taking the purism of the new BMW M2 Coupé to the racetrack. We are looking forward to an exciting 2016 season, which is also a special one for our partner Dorna Sports. It is the 25th year, in which Dorna Sports has been responsible for organising and marketing MotoGP. During this period, Dorna CEO Carmelo Ezpeleta and his committed staff have managed to establish the motorcycle world championship as the pinnacle of two-wheeled motorsport, which holds millions of spectators around the world under its spell and sets benchmarks in terms of technology and safety. We would like to congratulate Dorna Sports on this anniversary.” 

In the 2016 season, the fleet of official MotoGP vehicles includes a total of six different BMW M and BMW M Performance models. Alongside the new BMW M2 MotoGP Safety Car, the BMW M4 Coupé with water injection and the BMW M3 will also be in action as safety cars. The BMW X5 M and the BMW M550d xDrive Touring will be on track this season as medical cars. BMW M Division will provide the safety officer with a BMW M5. All vehicles were further optimised for their special use in the motorcycle world championship in the BMW M factory. Two BMW S 1000 RRs, which BMW Motorrad provides as safety bikes, complete the 2016 safety vehicle fleet. More information is available online at: www.bmw-m-safetycar.com

Among the many other activities that make up BMW M Division’s commitment to MotoGP is the BMW M Award, which will be presented for the 14th time in 2016. This award is presented at the end of each MotoGP season to the rider with the best overall result in qualifying. The winner receives an exclusive BMW M car. The BMW M MotoGP Experience sees guests of BMW M Division experience an unforgettable race weekend. They are given an exclusive glimpse behind the scenes by BMW M MotoGP experts Loris Capirossi and Alex Hofmann. Furthermore, BMW M Division presents its latest models and products with on-site campaigns on selected Grand Prix weekends.

A compact high-performance BMW sports car was already causing heads to turn and hearts to flutter over 40 years ago. Indeed, the BMW 2002 turbo perfectly encapsulated BMW’s resolution to deliver outstanding dynamics, exceptional agility and optimum car control. As if to demonstrate in similarly resounding style that this commitment is alive and well, BMW M GmbH can now unveil the new BMW M2. With its high-performance six-cylinder in-line engine, rear-wheel-drive agility, lightweight aluminium M Sport suspension and extrovert styling, the new BMW M2 Coupe has all the ingredients to deliver the last word in driving pleasure.

Characteristic M design.
A single glance is all it takes to pick the new BMW M2 Coupe out as a member of the BMW M family, with its styling also keen to advertise its dynamic attributes. Inspired by models from the history of BMW in motor racing, the new M2 Coupe makes no secret of its extraordinary performance potential. The low front apron with large air intakes, muscular flanks with characteristic M gills, 19-inch aluminium wheels in familiar M double-spoke design and low, wide rear with M-specific twin-tailpipe exhaust system all play impressive roles here. The time-honoured character of BMW M cars is also present and correct in the design of the interior. The Alcantara of the door cards and centre console together with porous carbon fibre creates an ambience of rare quality and heady sporting ambition further underlined by blue contrast stitching and M embossing on selected details. Sports seats, an M sports steering wheel and an M gearshift lever ensure BMW M2 drivers are in perfect command of their car it at all times.

Explosive performance.

The newly developed, three-litre six-cylinder in-line engine in the new BMW M2 deploys cutting-edge M TwinPower Turbo technology to develop 272 kW/370 hp at 6,500 rpm (fuel consumption combined: 8.5 l/100 km [33.2 mpg imp]; CO2 emissions combined: 199 g/km)* and, in so doing, lays down a marker in the high-performance compact sports car segment. The same applies to power delivery. Peak torque of 465 Nm (343 lb-ft) can be increased to as much as 500 Nm (369 lb-ft) in short bursts under overboost. All of which enables the new BMW M2 Coupe with optional seven-speed M Double Clutch Transmission (M DCT) and Launch Control to accelerate from 0 to 100 km/h (62 mph) in just 4.3 seconds. Top speed is electronically limited to 250 km/h (155 mph). Yet, with its M DCT transmission, fuel consumption of just 7.9 litres* per 100 km (35.8 mpg imp) and CO2 emissions of just 185 g/km*, the car is also keen to emphasise its outstanding efficiency.

Motor sport expertise.
With the lightweight aluminium front and rear axles from the BMW M3/M4 models, forged 19-inch aluminium wheels with mixed-size tyres, M Servotronic steering with two settings and suitably effective M compound brakes, the new BMW M2 Coupe has raised the bar once again in the compact high-performance sports car segment when it comes to driving dynamics. The electronically controlled Active M Differential, which optimises traction and directional stability, also plays a significant role here. And even greater driving pleasure is on the cards when the Dynamic Stability Control system’s M Dynamic Mode (MDM) is activated. MDM allows wheel slip and therefore moderate, controlled drifts on the track.

Intelligent connectivity when you want it.
The new BMW M2 Coupe comes with an extensive list of standard equipment in keeping with its performance-focused set-up. The seven-speed M Double Clutch Transmission (M DCT) with Drivelogic, available as an option, changes gears with extraordinary speed but no interruption in the flow of power. A wide selection of driver assistance systems and mobility services from BMW ConnectedDrive is also available. The ConnectedDrive Services provide the basis for extensive vehicle connectivity, and this option also enables the use of innovative apps, which are integrated seamlessly into the car using BMW ConnectedDrive technology. For example, the GoPro app allows the driver to record fast laps of the track with a dashboard-mounted action camera, using the iDrive Controller and Control Display. Meanwhile, the driver’s individual style at the wheel can be analysed as desired with the M Laptimer app. Information on speeds and braking points can be shared easily via e-mail or Facebook.

From powerful stock.
The new BMW M2 Coupe is not only the direct heir to the successful BMW 1 Series M Coupe, but also – in its underlying philosophy – a descendant of the original E30 BMW M3 and the BMW 2002 turbo. The latter caused a sensation over 40 years ago, anticipating the commitment of what is now BMW M GmbH to outstanding dynamics, unbeatable agility and optimal car control.

* Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. .

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. Leitfaden CO2 (Guideline CO2) (PDF ‒ 2.7 MB).

Please find attached the complete press kit for download.