Munich. During the next days, production of the new edition models of the most successful series in the history of the company will commence at the BMW Munich plant. Once again, the BMW 3 Series – the epitome of sportiness in the mid-range class for six generations now – will get an extra dose of driving pleasure. This will be guaranteed by the exclusive equipment options offered by the Edition Sport Line Shadow, the Edition Luxury Line Purity and the Edition M Sport Shadow, which are all available both for the BMW 3 Series Sedan and the BMW 3 Series Touring. They optionally underline either the dynamic driving experience or the modern premium appeal offered by both models. More attractive than ever, the BMW 3 Series highlights those characteristic qualities that have been a distinguishing mark of this series for more than 40 years now.

With its brand-typical characteristics, even the very first model generation of the BMW 3 Series managed to inspire a wide target group. Just six years after its debut in the summer of 1975, it replaced its predecessor, the legendary BMW 02, as the biggest selling model in corporate history. In the following generations, the car’s popularity steadily increased, with the BMW 3 Series becoming the world’s most successful premium automobile. To this day, it also continues to hold top position in BMW’s inter-brand statistics. Correspondingly fast, the BMW 3 Series continues its success story: Whereas it used to take 66 months to exceed the threshold of a million sales, the current generation of the BMW 3 Series recently took barely 29 months to reach sales of one million. Meanwhile, more than 15 million BMW 3 Series vehicles have been sold.

The BMW 3 Series: Tailor-made driving pleasure from the very start.

Enhancing every-day traffic situations with brand-typical driving pleasure has been the mission of the BMW 3 Series mission right from the start. When it made its debut in 1975, powerful engines and a sporty suspension setting provided for a balance between driving dynamics and comfort that was unmatched in the segment. Moreover, the driver-oriented BMW 3 Series cockpit of the first generation also had its premiere. The ergonomically optimised positioning of control elements was a further contribution towards the characteristic driving experience. Additional wishes could be fulfilled with high-quality equipment options. The list of these included not only a 5-speed transmission or a 3-speed automatic transmission, but also air conditioning, vent windows, sports seats and four different radio variants.

40 years ago: The six cylinder engine makes its debut in the BMW 3 Series’ segment.

Exactly 40 years ago, the BMW 3 Series strengthened its top position in terms of driving pleasure with the introduction of an exclusive innovation under the bonnet. It was the first vehicle in its class to feature six-cylinder engines. The new straight six-cylinder power units developed especially for the BMW 3 Series delivered 90 kW/122 hp in the BMW 320 launched in the autumn of 1977 and 105 kW/143 hp in the BMW 323 that followed a few months later.

Above all, the BMW 323i with petrol injection, electronic engine management and transistorized ignition rapidly became an everyday athlete. With its high-revving, smooth-running engine, but above all with performance normally only achieved by sports cars, it remained unrivalled over a long period of time.  

The new edition models: Expressive interior, exclusive interior ambience.

The new BMW 3 Series edition models can be ordered in addition to the existing equipment lines and in conjunction with all available engines. The BMW 3 Series Sedan (combined fuel consumption: 7.9 – 3.9 l/100 km; combined CO2 emissions: 185 – 102 g/km) and the BMW 3 Series Touring (combined fuel consumption: 7.6 – 4.1 l/100 km; combined CO2 emissions: 176 – 109 g/km), both come with a choice of four petrol and six diesel engines. The offer for both body variants ranges from the exceptionally economical BMW 316d with 85 kW/116 hp to the BMW 340i, the top-of-the-range model with straight six-cylinder engine and 240 kW/326 hp.

The new edition models offer enhanced driving pleasure with their exclusive equipment features for both exterior and interior. The Edition Sport Line Shadow and the Edition M Sport Shadow set unmistakable accents with black inserts for the headlamp assemblies, dark taillight clusters, black surrounds for the BMW kidney grille, black inserts for the lower air intake, Chrome Black exhaust tailpipes and 18-inch light alloy wheels sporting a double-spoke design. In addition, the Edition M Sport Shadow includes the M Sports suspension, the M aerodynamics package and M light alloys. The Edition Luxury Line Purity is recognisable by specific exterior features in satin-finished aluminium, which include the side window surrounds, the air intake inserts, the BMW kidney grille bars and surrounds, the rear bumper cover, exhaust tailpipes and 17-inch alloys.

Sports seats in fabric/leather and interior trim strips in the new variant Dark Aluminium Carbon with Pearlescent Chrome accentuating strips provide for a sophisticated and sporty flair in the interior of the BMW 3 Series Edition Sport Line Shadow. Interior features of the Edition M Sport Shadow comprise leather sports seats with blue contrast stitching and interior trim strips in the variant Dark Aluminium Carbon with Pearlescent Chrome accentuating strips. These features are complemented by the M steering wheel, anthracite roof liner, M doorsill trims and the Driver Experience Control Switch incl. SPORT+ mode, all of which are already included in the range of equipment for the model M Sport. In the interior of the Edition Luxury Line Purity, the leather trim, which is also available in the new colour variant Cognac, and interior trim strips in the precious wood version Fineline light with accentuating strips in Pearlescent Chrome contribute towards the exclusive ambience inside the car. All edition models are equipped with an instrument panel with new, distinctive contrast stitching and an instrument cluster with an extended range of features. Moreover, models of the editions Sport Line Shadow and Luxury Line Purity are fitted with a newly designed sports steering wheel.

LED headlights and LED fog lamps now standard, new options for the driver-oriented cockpit and the body colour Sunset Orange continue with the tradition.

Parallel to the market launch of the new edition models, the range of standard equipment for the BMW 3 Series Sedan and the BMW 3 Series Touring is being complemented by LED headlights and LED fog lamps. The advancement achieved with these exceptionally bright headlamps and the distinctive look of the dark inserts featured on the Edition Sport Line Shadow and the Edition M Sport Shadow are reminiscent of an innovation that was presented 40 years ago. At that time, the new six-cylinder models of the BMW 3 Series were fitted for the first time with double headlamps.

The current version of the driver-oriented cockpit still typical of the BMW 3 Series is the result of consistent further development. The Control Display, which in familiar manner is slightly inclined towards the driver, now depicts the control menus in a tile arrangement with animated graphics in live mode and also features in conjunction with the navigation system Professional a touch screen function. The multifunction instrument display is now available as an additional new feature. Depending on the driver experience mode selected, the driver has a choice of various different digital display options.

Furthermore, with the available range of body colours, the BMW 3 Series demonstrates yet again a sense of tradition. New in the range is Sunset Orange – a contemporary interpretation of the colour which was popular in the 1970s and available for the first generation of the BMW 3 Series initially as Inca Orange and later as Phoenix Orange.

Extensively updated engine line-up for the BMW 4 Series model range – Further model variants with BMW xDrive intelligent all-wheel drive available for the new BMW 7 Series and BMW 2 Series Gran Tourer –Additional equipment options for the BMW 6 Series and BMW 7 Series – BMW X6 now fitted as standard with a rear view camera.

Munich. An all-new selection of petrol engines and an additional latest-generation diesel unit are set to enhance both the sportiness and efficiency of the BMW 4 Series models in spring 2016. The BMW 325d Sedan and BMW 325d Touring will also be available with a new four-cylinder diesel engine from March 2016. And additional variants of the BMW 2 Series Gran Tourer and new BMW 7 Series equipped with BMW xDrive intelligent all-wheel drive will also be added to the brand’s model portfolio.

New additions will also be made to the standard and optional equipment of numerous models in spring 2016. For example, the new Open Air package, which will be offered for the BMW 2 Series Convertible, BMW 4 Series Convertible and BMW M4 Convertible, provides extra driving pleasure with the roof down. The globally unique Remote Control Parking option is now available for all variants of the new BMW 7 Series model range. And the luxury sedan can also be specified with additional exterior paint finishes, upholstery colours and BMW Individual interior trim strips. Elsewhere in the model portfolio, the ConnectedDrive navigation package fitted as standard on the BMW 6 Series will include a new menu display for the iDrive operating system from March 2016, as well as the telephony with wireless charging and wi-fi hotspot functions. These new features will be written into the options list for the BMW X3 and BMW X4 from April 2016. Customers will be able to order an Advantage variant of these models as an alternative to standard specification. From April 2016 the standard equipment of the BMW X6. BMW X5M and BMW X6M will also include a rear view camera. And the BMW X5 and BMW X6 will now feature Park Distance Control (PDC) with sensors in the front and rear apron as standard.

* The fuel consumption figures were calculated based on the ECE test cycle, dependent on tyre format.

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from the Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)

In case of queries please contact:

Presse- und Öffentlichkeitsarbeit

Kai Lichte, Produkt Communications BMW Automobiles,

Telefon: +49-89-382-51240, Email: kai.lichte@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-Mail: presse@bmw.de

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2014 was approximately € 8.71 billion on revenues amounting to € 80.40 billion. As of 31 December 2014, the BMW Group had a workforce of 116,324 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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Attached please find the technical specifications BMW 3 Series Touring 325d, valid from 03/2016.

Attached please find the technical specifications BMW  3 Series Sedan 325d, valid from 03/2016.

Please find attached the specifications of the BMW 3 Series Sedan and the BMW 3 Series Touring, valid from May 2015.