Munich/Oxford. One MINI, one mission – and now a milestone: on 20 June 2026, a MINI Cooper D reached the 1,000,000 kilometres mark at Plant Oxford.

For the owner, Peter Kirchoff, this number is far more than just a statistic. It represents passion, commitment, and an extraordinary bond between him and his MINI.

Peter Kirchoff configured the car exactly to his personal preferences – precisely 30 years after his very first driving lesson. “Even though the vehicle was mainly intended for long-distance journeys, as a MINI fan there was never any other option for me.” Peter’s decision proved right: over the course of twelve years, the MINI became an exceptionally reliable companion both in everyday life and on long journeys across Europe.

From dream specification to long-distance legend.
The vehicle impressed with a remarkable combination of efficiency and durability. Speaking on the durability of his MINI, Peter stated, “My MINI has never let me down: the original engine, no major repairs, no accidents – and sensationally low fuel consumption of 2.56 litres. Qualities other long-distance drivers can only dream of.”

“Nemo” – a name with character.
The MINI was given a name early on - Nemo. The reason is as personal as it is easy to understand for anyone who sees the car. Peter had chosen Volcanic Orange paint with white bonnet stripes., Peter Kirchoff covered hundreds of thousands of kilometres with Nemo & has travelled through 25 countries, whilst turning the vehicle into the centerpiece of an extraordinary project.

The Project one M.
The concept of reaching one million was no coincidence, but part of a clear plan. The “The Project one M” began when the vehicle was delivered by Autohaus Schmidt in Hamm. It was designed to run over twelve years – and was pursued with consistency. Anyone following Peter’s Facebook profile can see the precision behind the project: driving data has been continuously documented, analysed, and shared transparently. The result is a milestone that was not only driven, but systematically achieved.

Oxford – the emotional destination.
The choice of destination to hit 1,000,000 km was deliberate: Oxford is the birthplace of the modern MINI and remains the heart of its production to this day. The first modern MINI rolled off the production line there on 26 April 2001.

Markus Grüneisl, Head of Plants Oxford and Swindon, said: “Oxford has been part of the MINI story since the first classic Minis rolled off the line here in 1959. As we celebrate 25 years of modern MINI production, this milestone is a fitting tribute to the expertise and dedication of our team, and we’re delighted to welcome Peter and his MINI to the plant. We are proud that a MINI built here can reach 1,000,000 kilometres with ease and still look this good.”

From one goal to the next stage.
Reaching a million kilometers does not mark the end of the journey – Peter is already looking ahead. “Completing the Project one M is at the same time the start of the One Million Miles Project.” An ambitious goal – and one that perfectly matches the story of this British MINI.

And if Nemo should one day weaken?
That question has also crossed Peter’s mind – even if only in theory: “In the unlikely event that I do not make it to 1,000,000 miles, I will probably buy an Aceman JCW E.” A clear commitment to the evolution of the MINI brand.

A MINI for eternity.
Nemo’s story is an impressive demonstration of what MINI stands for: character, efficiency, and driving fun – even across extreme distances. We wish Peter Kirchoff all the best for the next steps and believe his MINI is more than capable of many more hundreds of thousands of kilometers.

Corporate Communications
Franziska Liebert, Spokesperson MINI
Phone: +49-176-601-28030
E-mail: Franziska.Liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. MINI and Paul Smith bring together what defines both brands: iconic form, meticulous detailing, and the freedom to reinterpret classic design with unexpected twists. The MINI Paul Smith Edition translates the designer’s signature style into a distinctive edition for the MINI Cooper family—recognisable through characteristic accents both inside and out. The edition is now readily available for the MINI Cooper 3‑Door (electric and petrol), the MINI Cooper 5‑Door, and the MINI Cooper Convertible.

Details with a British twist

Three exterior colours are available for the edition, including two exclusives. Statement Grey reinterprets the 1959 Mini Austin Seven shade in a contemporary way - a clean grey with a subtle blue hue. Inspired White echoes the beloved beige of the classic Mini in a modern tone. Completing the palette is Midnight Black Metallic, an elegant black from the current MINI colour range.

Defining the look are striking contrasts between body, roof, and accent colours, combined with the signature Paul Smith stripes. Door mirrors, the radiator grille surround, and wheel hub caps stand out across all models in Nottingham Green - a nod to the British designer’s hometown.

For the hard-top models, two edition-specific roof finishes are available: Nottingham Green or a more understated black with matte and gloss tone-on-tone striping.

Inside, the MINI Paul Smith Edition pairs British understatement with creative details. Vescin/knit upholstery in Nightshade Blue meets black knitted surfaces with subtle tone-on-tone stripes. A “Hello” projection when opening the door, the “Every day is a new beginning” inscription on the door sill, and the signature stripe textile element on the 6 o’clock spoke of the sport steering wheel add distinctive touches. A hand-drawn “Rabbit” graphic on the floor mat completes the characteristically British sense of humour.

Key highlights of the MINI Paul Smith Edition

• Available for the MINI Cooper 3‑Door (electric and combustion), MINI Cooper 5‑Door, and MINI Cooper Convertible
• Exclusive exterior colours: Statement Grey, Inspired White, or Midnight Black Metallic
• Roof options: Nottingham Green with signature stripe on the driver’s side, or Jet Black with tone-on-tone striping
• Nottingham Green as accent colour (mirrors, grille surround, hub caps)
• Distinctive details such as the “Hello” light projection, "Rabbit"-graphic on the floor mat, and “Every day is a new beginning” on the door sill
• Three exclusive Paul Smith backgrounds in Personal Mode for the circular display

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich/Beijing. At Auto China 2026 in Beijing, MINI is making a bold statement for creativity and individuality with a large exhibition stand and 14 vehicles on display. From the world premiere of the MINI Countryman MINI x VAGABUND to the China premiere of the electric MINI × DEUS “The Skeg”, as well as a selection of special editions and exclusive paint finishes, the brand demonstrates just how many ways MINI can be interpreted and personalised. “Customisation” is positioned not merely as a technical add-on, but as an expression of personality, attitude and community.

Show highlight: MINI x Vagabund. MINI and the Austrian design studio Vagabund present a new creative project: two unique one-off vehicles based on the MINI Countryman make a bold statement for adventure spirit, community culture and festival lifestyle. Two vehicles that reinterpret the versatility and openness of the MINI Countryman in a new way. Distinctively redesigned wheel arches create a visually wider stance and give the vehicles a striking look. By replacing the rear side windows with a bespoke high-performance sound system, the two one-offs reimagine the car as a mobile soundscape. MINI provides the stage – Vagabund delivers its unmistakable signature. One of the two show cars will be presented at the motor show in Beijing. Press Release: MINI x Vagabund

The electric MINI JCW × DEUS “The Skeg” is celebrating its first appearance in China. Featuring a radically weight-reduced, semi-transparent fibreglass body and functional, surf-inspired accessories, the one-off captures a lifestyle defined by freedom, movement and personal expression.

The wider MINI presence centres on a broad portfolio of personalised vehicles, addressing different lifestyles, design approaches and use cases. With market-specific editions for China as well as special models born out of established design partnerships, MINI shows how series-production vehicles can be clearly differentiated through colours, materials and details. Shown at an exhibition in China for the first time, the MINI Paul Smith Edition builds on a long-standing collaboration that combines MINI’s signature design with Paul Smith’s distinctive style. Exclusive exterior colours, refined design elements and unexpected details bring the shared MINI Paul Smith story into the present.

The personalised vehicles are complemented by community-focused, positioning MINI as a platform for cultural exchange and creative co-creation.

Models from the current MINI family also illustrate the full breadth of the brand’s line-up at the stand – from the urban character of compact vehicles to adventure-oriented interpretations in the SUV segment.

The performance DNA of the John Cooper Works sub-brand is also part of the presentation, underscoring that customization at MINI has long included sporting forms of expression.

With its mix of editions, collaborations, one-offs and production models, MINI at Auto China Beijing 2026 makes one message clear: “customiation” is a core element of the brand’s identity. MINI views its vehicles as personal companions – open to individual design, creative ideas and the unique signature of their owners.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich/Milan. Presenting A Garden of Curiosity – an immersive installation cocreated by MINI and Paul Smith for the Salone del Mobile. Set in the historic Palazzo Borromeo d’Adda in Milan, A Garden of Curiosity adds yet another highlight to the rich history the collaborators already share. Connected by their British heritage and iconic designs, the two design houses come together to celebrate optimism, curiosity and innovative spirit. The installation combines Paul Smith’s signature use of colour with the eye for detail for which MINI is renowned and invites visitors to explore and enjoy the playful world of design. 

“Paul Smith and MINI complement one another perfectly, as our collaboration for this project demonstrates once again. We are united by the joy of design, and our shared enthusiasm for craftsmanship, innovation and individuality makes A Garden of Curiosity an experience full of colour, sound and expression,” said Holger Hampf, Head of MINI Design.

Visitors immerse themselves in colour and sound: an experience for all the senses

Set amid the enchanted garden of the Palazzo Borromeo d’Adda, the installation is accessed via a wooden footbridge that takes visitors across the courtyard and through a red door. The door represents a symbolic invitation to look and see. On the other side is the green space created by MINI and Paul Smith. It consists of pathways that are lined with plants and grasses and lead to open platforms and cubic installations. The iconic Paul Smith Signature Stripe runs discreetly through the garden as a recurring design element. Architecture, textures, colour and sound converge to create sensory experiences. 

Interactive theme rooms

The Colour Theory Room acts as a visual intersection between Paul Smith’s signature colour palette and the colours of the new MINI Paul Smith Edition. Visitors can arrange colour samples on an interactive wall, the overall picture changing constantly throughout the day with each new personal design. In keeping with the philosophy of Sir Paul, the wall also gives visitors the opportunity to experiment with colour combinations.  

The Listening Room builds on this experience with Sir Paul’s voice recordings, highlighting the importance of colour theory. Another open platform invites visitors to experience the space with all their senses, allowing them to consciously enjoy a moment away from the hustle and bustle of Milan.

Adding the joy of discovery to the installation, the new MINI Cooper Convertible Paul Smith Edition is waiting to be found and invites visitors to take a closer look. Its appearance and details not only reflect Paul Smith’s distinctive style, but also capture the brand’s playful, optimistic and independent spirit. This exclusive highlight of the installation merges into the charming overall scene.

“I’ve always adored my visits to Milan for Salone del Mobile and I’m delighted to be back in the city to introduce the world of design to my new MINI. I look forward to sharing this special project with you all,” said Sir Paul Smith.

Heritage meets curiosity

Walking through the courtyard to the installation, visitors are immersed in the history of MINI and Paul Smith. Here, they can explore three cars from the collaboration between the two companies, which stretches back to 1998: the Paul Smith 40th Anniversary Mini, the MINI STRIP by Paul Smith and another MINI Cooper from the latest Edition. The specially created colour Nottingham Green adds stylish accents to the Edition’s mirror caps, octagonal radiator grille and wheel hub covers with Paul Smith lettering. A selection of others details also reflect the distinctive style of Paul Smith and ensure this MINI Edition captures the essence of ‘classic with a twist’. 

The Paul Smith 40th Anniversary Mini: A one-off car from 1999, whose bodywork morphed into a living work of art with 86 stripes in 26 colours. The interior also contained surprising use of colour (e.g. the lime green glove compartment) and highlighted Paul Smith’s playful style.

The MINI STRIP by Paul Smith: Another one-of-a-kind creation, the MINI STRIP of 2021 – based on the MINI Cooper  – was reduced to the essentials, as per the principle of ‘less is more’. The minimalist design put the focus on construction and function, with the aim of showcasing a new-at-the-time, responsible approach to design.

A Garden of Curiosity will be open on 21 – 26 April 2026 as part of the Salone del Mobile in Milan. It can be visited in the House of MINI at Via A. Manzoni 41 each day between 10.00 a.m. and 7.00 p.m.

Munich. The new MINI Paul Smith Edition combines MINI´s iconic design with Paul Smith´s famous design language “Classic with a Twist”. This special edition for the entire MINI Cooper family captivates with its unique look. The appearance and details of the vehicles not only showcase Paul Smith´s unmistakable style, but also the playful, optimistic and independent spirit of MINI.

The fully electric MINI Cooper Paul Smith Edition is the first model of the new edition to hit the roads: With its 218 hp (160 kW) front-wheel drive, the MINI Cooper SE Paul Smith Edition combines unique design with locally emission- free driving fun. It accelerates from 0 to 100 km/h in just 6.7 seconds.

Exterior: sporty accents with iconic styling

The MINI Cooper SE Paul Smith Edition in Midnight Black gives the 3-door model a more classic look. The roof, also in black, attracts attention with its interpretation of the famous Paul Smith signature stripes. Instead of the familiar colours, glossy and matt black stripes.

The MINI Cooper S Paul Smith Edition features another colour developed especially for this edition: Inspired White. The roof in exclusive Nottingham Green ensures an unmistakable look and adds a fresh contrast to the external paintwork. The roof edge on the driver´s side is a real eye-catcher thanks to the colourful Paul Smith signature stripes.

Additionally, to these two exterior colours, all models in the MINI Paul Smith Edition are available in the exclusive colour, Statement Grey.

In contrast to the three body colours, Nottingham Green, inspired by the British designer´s hometown, adorns the side mirrors, octagonal radiator grille and wheel hub caps with Paul Smith lettering for all colour variants.  

The 18-inch Night Flash Spoke Black alloy wheels with tinted clear coat in Dark Steel give the MINI Paul Smith Edition a dynamic look.

Interior: British humour and creative details

The interior, which is the same in all variants, features Nightshade Blue seats and black knitted surfaces with tone-on-tone striped patterns, exuding understated British elegance. Once the car door is opened, a light projection welcomes the driver with a friendly “Hello”. This welcome is complemented by Paul Smith´s central message “Every day is a new beginning” on the door sill. Another creative interior centrepiece is the textile band on the 6 o´clock spoke of the sports steering wheel in Paul Smith´s signature stripes – a characteristic design feature that underlines the British designer’s unmistakable style. A hand-drawn graphic of his trademark “rabbit” adorns the floor mat, emphasizing the brit´s sense of humour and complementing the interior design in a stylish way.

The fully electric MINI Cooper Paul Smith Edition is already available in select markets.

The MINI Cooper, the MINI Cooper 5-door and MINI Cooper Convertible Paul Smith Edition will be available starting Q2/2026.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. The fully electric MINI Cooper - which has already been awarded 5 stars in the Euro NCAP crash testing in March 2025 - has once again received outstanding recognition from the esteemed Euro NCAP institute: the "Best in Class for Safest City & Supermini of the Year 2025." This prestigious award emphasises MINI's leading position in safety within the premium small car segment. With its three variants - MINI Cooper E, MINI Cooper SE, and MINI John Cooper Works Electric - the model impresses not only with its electric drive technology and characteristic go-kart feeling, but also with its comprehensive standard safety equipment.

Jean-Philippe Parain, Head of the MINI brand, emphasises: “We are very pleased about yet another accolade for the MINI Cooper Electric, which has just won the Euro NCAP Best in Class. This award is another compelling confirmation that MINI models offer outstanding safety. The MINI Cooper, as well as the MINI Countryman and MINI Aceman, have been rated with the maximum number of stars. This underlines our commitment to ensuring both driving pleasure and maximum safety standards.”

Euro NCAP praises the consistent advancement in occupant protection, active and passive safety systems, as well as innovative driver assistance technologies that make urban driving safer. The fully electric MINI Cooper features an integrated safety concept with comprehensive occupant protection, standard pelvic seatbelt pretensioners, and a wide range of assistance systems to prevent accidents.

Protection of pedestrians and cyclists also achieves a very high score for this vehicle class, tallying 77 percent in the 2025 Euro NCAP crash test. Safety ratings are also outstanding with 89 percent in occupant protection, 87 percent in child safety, and 79 percent in safety assist systems.

The combination of top-level safety, driving enjoyment, and iconic design makes the second generation of the fully electric MINI Cooper the ideal vehicle for today’s demands of urban mobility.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Tokyo. The MINI Cooper C (WLTP combined: energy consumption 6,5 l/100 km; CO2 emissions 147 g/km; CO2 class: E) is perfect for the exciting metropolis of Tokyo. Powered by 115 kW (156 hp) the MINI Cooper C impresses with its powerful performance. With its compact design and dynamic go-kart feeling, the 3-door model masters even the narrowest roads perfectly. Innovative assistance systems provide comfort and safety. The MINI Parking Assistant Plus, for example, makes it easier to park in Tokyo's tight parking spaces.

With this release, we are providing new images of the MINI Cooper C.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
E-Mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail micaela.sandstede@bmw.de

Tokyo. The Japan Mobility Show is a showcase for innovation and mobility. Attending the show also provides an opportunity to discover the diversity and beauty of Japan away from the metropolis of Tokyo. The drive along the Irohazaka Road, a spectacular, winding mountain road in the Nikko region, combines driving pleasure with breathtaking nature.

The journey begins in the centre of the Japanese capital and continues north to Nikko National Park, around 180 km away. The Irohazaka Road starts there, connecting Nikko National Park with the Oku-Nikko plateau and leading through the most beautiful colours of autumn. However, it is not only a scenic highlight, but also a challenge for drivers - the perfect stage for cornering fun with the MINI John Cooper Works. Equipped with a powerful 2.0-litre four-cylinder twin-turbo petrol engine with 231 hp (170 kW) and a maximum torque of 380 Nm, each of the 48 bends becomes pure driving pleasure.

The seven-speed automatic transmission with dual clutch gives the powerful three-door model intense acceleration, perfect for winding roads. Standard paddle shifters offer the driver additional control over performance. The specially tuned suspension provides the typical go-kart feeling with agile handling, while the Chilli Red painted brake system with JCW logo guarantees maximum braking precision and safety even in demanding situations.

Whether in the city, on narrow mountain roads or in open passages - the MINI John Cooper Works impresses with its outstanding driving dynamics and agile handling, which make it the ideal companion for demanding roads and adventurous journeys. The drive along the Irohazaka road emphasises the core values of the MINI brand: Passion, precision and pure driving pleasure.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo.

“It’s not often that you see two icons of British design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcomed surprise,” adds Sir Paul Smith, expressing his thoughts on the collaboration and the new design.

Unmistakable look with a British twist.
Combining MINI design with Paul Smith’s distinctive style: Exclusive exterior colours, sophisticated accents and unexpected details bring the shared history of MINI and Paul Smith into the present.

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car," says Holger Hampf, Head of MINI Design.

The MINI Paul Smith Edition offers a choice of three exterior paint finishes, two of which are edition-exclusive: Statement Grey is a modern interpretation of the classic Mini Austin Seven colour from 1959 – a clear, bluish-tinted grey shade and self-confident statement of timeless modernity. Inspired White is a contemporary homage to the popular Classic Mini Beige colour, and finally the elegant and classic Midnight Black Metallic from the current MINI Family.

Regardless of the body colour, the specially created Nottingham Green paintwork – a tribute to Sir Paul's hometown – adds sophisticated accents to the side mirrors, the octagonal radiator grille, the wheel hub covers with Paul Smith lettering and as the paintwork for one of the two roof variants.

In addition to the colour variants, numerous details characterise Paul Smith's signature and make the MINI Paul Smith Edition unmistakable: The ‘Signature Stripe’, a central design feature of the British designer, adorns the roof in Nottingham Green at the rear of the driver's side. The alternative version of the roof features elegant stripes in Jet Black in varying thickness, both matte and glossy. The MINI Cooper Convertible Paul Smith Edition is supplied with a black soft top.

All edition vehicles are equipped with 18-inch Night Flash Spoke black aluminium wheels with tinted clear coat in Dark Steel. The MINI logo at the front and rear is offered in newly designed Black Blue and complements the colour composition of Paul Smith and MINI. On the black horizontal handle strip at the rear, Paul Smith's signature refers to the creative spirit behind the vehicle design.

British restraint and elegance in the interior.

British character is also reflected in the interior with numerous components featuring a modern, elegant look. The knitted surfaces on the dashboard and door panels appear in black, while Paul Smith fabrics in tone-on-tone stripe patterns serve as inspiration for the special structure of the dashboard. The Nightshade Blue sports seats are made of Vescin and have knitted textile in the shoulder and headrest areas. Drawn from the Signature Stripe, the decorative stitching on the steering wheel's textile band is designed in bright colours - quintessentially Paul Smith.

The round display in the centre of the cockpit also appears with one of three different Paul Smith backgrounds when Personal Mode is selected. Small hidden details underline the British design influence - but also the playful character of the designer: when the door is opened, the driver and front passenger are greeted with a handwritten ‘Hello’ as a light projection on the floor and Smith's motto ‘Every day is a new beginning’ on the door sill, reflecting the positive mindset of both brands.  A graphic of a stylized ‘rabbit’ hand-drawn by Paul Smith on the floor mat complete the interior details.

A collaboration that blends British heritage, bold creativity and contemporary sophistication.
MINI and Sir Paul Smith: two icons that are not only linked by their British heritage but also look back on exclusive collaborations resulting in unique styling. Their joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created blue colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

To mark the 40th birthday of the classic MINI in 1999, the fashion designer dipped an exclusive one-off in his characteristic stripe design, using 86 stripes in 26 colours.

In 2021, the MINI STRIP celebrated its world premiere: a vehicle designed using only what Paul Smith considered absolutely necessary. The result was a customised one-off car that despite its minimalist design and in keeping with Smith's guiding principle of ‘classic with a twist’, was not without unexpected and loving details.

In 2022, Paul Smith went back to the roots of the collaboration with the MINI Recharged by Paul Smith. A classic found its way into the now: a Classic Mini from the 1998 MINI Paul Smith Edition was transformed into a modernised electric vehicle. With a focus on quality and functionality, a contemporary vehicle was created that can also be seen as a tribute to the tradition and heritage of the classic MINI.

Paul Smith MINI Collection
But it is not only Sir Paul Smith who inspires MINI with creative ideas - the inspiration also works in reverse: the designer repeatedly uses MINI as a motif on exclusive pieces in his collections. To celebrate the launch of the MINI Paul Smith Edition, Paul Smith will release a capsule collection of bags inspired by details from the latest MINI collaboration.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail:micaela.sandstede@bmw.de

Michaela Martinus, Spokesperson MINI Design
Phone: +49-160-963-13773
E-mail: michaela.martinus@bmwgroup.com

Munich / Tokyo. The Japan Mobility Show 2025 becomes the stage for the latest milestone in the long-standing collaboration between MINI and British designer Paul Smith. It will be unveiled as part of the BMW Group Keynote on 29 October 2025 at 09:55 (JST) at the BMW Group stand, based in the West Exhibition Hall of the show.

MINI and Paul Smith: A creative success story.

The MINI Paul Smith Edition is a new chapter in the success story of the two British brands. The long-lasting relationship began in 1998, when the designer wrapped a Classic Mini Cooper in his trademark visual design. To mark the 40th anniversary of the Classic Mini in 1999, the designer lent his characteristic Paul Smith "Signature Stripe" to a one-off model. After two further one-offs - the MINI Strip in 2021 and the MINI Recharged by Paul Smith in 2022 - Paul Smith's design language returns to MINI. 

MINI model portfolio.

As part of the BMW Group stand at the Japan Mobility Show, MINI is presenting the diverse range of its current product portfolio. The MINI Cooper family is represented by showcasing the MINI Cooper SE, which combines heritage, technology and driving pleasure. Whilst providing a fully electric go-kart feeling via the 218 hp electric powertrain. Also present will be the MINI Cooper 5-door S, which combines compact dimensions and agility whilst showcasing increased practicality when compared to its 3-door siblings. A MINI Cooper Convertible will also be on show, which presents open-air driving in the spirit of its ‘Always Open’ philosophy: agile, spontaneous and full of driving pleasure.Launched earlier this year, the MINI John Cooper Works Aceman outlines its sporty all-electric useable performance from the John Cooper Works sub-brand. The latest model in the MINI family presents itself as a versatile companion and not only demonstrates MINIs typical "Clever Use of Space" - but also brings a powerful driving experience to the road as a performance-enhanced version thanks to 258 hp produced from the 54.2 kWh electric battery. Finally, the MINI Countryman S ALL 4 will also be present on the BMW Group stand at the Japan Mobility Show: as the largest of the MINI family, the car offers generous space and fits in perfectly for those looking for longer adventures and spontaneous exploring.

Japan Mobility Show.

The Japan Mobility Show is regarded as one of the most important international platforms for pioneering mobility concepts. From October 29 to November 9, over 130 exhibitors will be presenting their innovations to visitors and press at the Tokyo Big Sight exhibition centre - making the Japanese capital the centre for visions of tomorrow's mobility.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

East Sussex. Striking chalk cliffs, long coastal roads and idyllic cottages make the south of England a picture-postcard destination. Well outside London, the MINI Cooper S 5-door (combined fuel consumption: energy consumption 6.8–6.3 l/100 km; CO2 emissions 153–141 g/km according to WLTP) impresses with its powerful 2.0-litre TwinPower Turbo engine with 150 kW (204 hp) and 300 Nm maximum torque, thanks to its performance and technical precision, even away from the urban metropolis. The sports automatic transmission and tuned driving dynamics ensure driving pleasure and full control on the winding country roads of East Sussex on the way to the famous Brighton Beach. Equipment details of the John Cooper Works trim, such as the characteristic diffusers at the front and rear, the octagonal front grille in high-gloss black and specific wheel variants, refer to the brand's racing DNA and create an unmistakably sporty appearance.

With this release, we are providing new images of the MINI Cooper S 5-door in John Cooper Works trim and the MINI Cooper S 3-door in John Cooper Works trim.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. Overall excellent performance in crash protection and well equipped with state-of-the-art crash avoidance technology – these are the requirements for a 5-star rating in the Euro NCAP (European New Car Assessment Programme). The MINI Cooper 3-door and the MINI Aceman have been awarded this top rating by the European Consumer Protection Institute for their safety in all engine versions. The top rating was also achieved through the extensive standard equipment with safety-related driving assistance systems.

Fourth NCAP top rating for the current MINI family.
The top ratings for the MINI Cooper and MINI Aceman are not the first awards for the current MINI family: the all-electric MINI Cooper and MINI Countryman have also already been awarded five stars for their high level of safety.
The two latest top marks in the Euro NCAP rating once again underline the brand’s commitment producing vehicles that are not only extremely attractive but also particularly safe.

Top rating in four safety categories.
The MINI Cooper three-door achieves a safety compliance rating of 83 % in the occupant protection category and 82 % in child safety. With a rating of 81 % for pedestrian protection and 77 % for safety assistants, the model is certified as having a high level of safety overall – especially in the small car segment.
The MINI Aceman achieved very strong results, scoring 83 % for occupant protection and 87 % for child safety, and also scored well for pedestrian protection (77 %) and safety assistants (79 %).

All model variants impress in terms of safety.
The 5-star Euro NCAP rating applies to all engine variants of each model: the three-door MINI Cooper C, MINI Cooper S and MINI John Cooper Works, as well as the MINI Aceman in the MINI Aceman E, MINI Aceman SE and MINI John Cooper Works Aceman variants, all performed well in passive and active safety tests.

Euro NCAP: Europe-wide benchmark for safety.
Euro NCAP is an initiative by automotive associations and government agencies to assess the safety of new vehicles. The aim is to improve the protection of occupants and other road users. The ratings awarded by the Euro NCAP testing institute are a Europe-wide benchmark for accident safety and are continuously being tightened.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-151-601-38072
E-Mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Sixty-six years after the launch of the now legendary Classic Mini, the MINI brand looks back on decades of racing success, visionary innovation, groundbreaking design – and unmistakable driving pleasure.

The MINI family combines tradition and modernity.

With the relaunch of the MINI family over the past two years, the brand has once again aligned its pioneering design and historical heritage with the future: with a new, charismatic generation of the MINI Cooper and MINI Countryman, the world premiere of the MINI Aceman, the first crossover model for the premium segment, and the launch of the new MINI Convertible, MINI combines tradition and innovation in the present.

The New John Cooper Works models illustrate MINI's racing expertise and with a spectacular second place in its class at the 24-hour race at the Nürburgring, MINI recently demonstrated how much motorsport is in the brand's DNA.

On its 66th birthday, MINI can look back on a growing range of electrified variants within the MINI family. MINI has shown, that go-kart feeling is also possible with fully electric vehicles.

66 years of vibrant automotive history – a look back at the milestones of MINI:

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Press Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

In the attachment you will find the technical specifications of the MINI John Cooper Works, valid from 11/2024.

Munich/Shanghai. This year's Auto Shanghai has plenty in store for MINI fans. From icons like the MINI Cooper 3-Door and the Cooper 5-Door all the way to the newest member of the MINI family, the MINI Aceman, MINI enthusiasts can admire the full range of the brand's product portfolio from 23^rd April to 2^nd May.

This year’s focus is on the MINI John Cooper Works sub-brand. A racing-oriented area, entirely in red, imbues the high-performance segment with its unique dynamic. It unmistakably reflects the brand's motorsport DNA.

MINI John Cooper Works: Born on the racetrack, raised on the streets .
In its motor show appearance, MINI is particularly highlighting the new generation of John Cooper Works models. At the same time, it is honouring the brand's motorsport history. A classic Mini that was used in the legendary Monte Carlo Rally will be displayed on the highlight area. Additionally, the MINI John Cooper Works Pro, which won its class at the legendary 24 hours race on the Nürburgring last year, will be displayed.

John Cooper Works now also fully electric.
MINI is presenting the first two fully John Cooper Works models. With the MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, racing enthusiasts now have the choice between two fully electric high-performance models for the first time. Through their powerful electric powertrains, they embody MINI's ongoing pursuit of performance and innovation. The electric boost function provides an additional 20kW of power, giving the models an especially high-performance drive.

MINI John Cooper Works Aceman. 
The MINI JCW Aceman combines electric high performance with creative use of space. The progressive design of the newest member of the MINI family transports the brand's core idea into the present: maximising the interior space within a minimum footprint, combined with an innovative drive concept.  The John Cooper Works variant of the MINI Aceman achieves a top speed of 200 km/h and sprints from 0 to 100 km/h in just 6.4 seconds. Visitors can once again interactively experience the MINI Experience Modes around the all-electric MINI John Cooper Works Aceman. The focus here is on the new John Cooper Works Mode, which exclusively transfers MINI's motorsport DNA into the JCW models.

The MINI John Cooper Works Countryman ALL4: Sporty Performance meets thoughtful comfort.
The largest member of the John Cooper Works family, the MINI JCW Countryman ALL4 in traditional British Racing Green reminds of the brand's motorsport history and stands out with its impressive interior space. The generous rear-seat legroom in the model provides passengers in the back with ample space. The versatile luggage compartment creates more room for a sporty adventure.

Also on display: the MINI Cooper Convertible.
As the most emotional model in the MINI family, the MINI Cooper Convertible is celebrating its motor show premiere at Auto Shanghai 2025. The open Four-Seater embodies MINI's openness and is therefore fully in line with its 'Always Open' philosophy. Thanks to the powerful four-cylinder petrol engine and the open-top roof, the MINI Cooper Convertible S provides an unmistakable open-air driving experience.

At Auto Shanghai 2025, MINI fans also can take a look at the new MINI JCW Lifestyle Collection, which will be presented alongside a MINI JCW Countryman ALL4. The JCW Lifestyle Collection brings MINI's racing passion into everyday life.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-151-601-38072
E-Mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Thanks to its well-thought-out proportions and the efficient two-litre four-cylinder petrol engine, the MINI Cooper S 5-Door knows no bounds. Compared to the 3-Door model, the 5-Door offers more spacious accommodation with increased storage space and legroom due to the additional 172 mm in length. The two additional doors make it easier for rear passengers to get in and out, as well as loading and unloading the vehicle. The 60:40 split-folding rear seats increase the boot volume from 275 to 925 litres. With compact exterior dimensions and short overhangs, the 5-Door has a perfect turning circle of 11.4 metres, making it an ideal companion for exploring narrow alleyways.

With the help of the four-cylinder engine with 150 kW/204 HP, the MINI Cooper S 5-Door reaches a top speed of 242 km/h.

With this release, we are providing new images of the MINI Cooper S 5-Door.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
E-Mail: franziska.liebert@mini.com    

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail micaela.sandstede@bmw.de

Munich. The aim of the Euro NCAP tests is to continuously increase vehicle safety. Both vehicle occupants and other road users should be exposed to an ever-decreasing risk of injury. The long-term intention: "Vision Zero" - that is, zero road fatalities in Europe. Accordingly, the requirements in the tests become stricter year after year. The criteria for the protection of pedestrians and cyclists have been tightened, and the test scenarios for both passive and active safety have been expanded.

A top rating of 5 stars is not common in the segment of fully electric MINI Cooper models. Particularly new vehicles in this category often come up short due to price sensitivity - accordingly, the top rating is awarded rather rarely.

The Euro NCAP (European New Car Assessment Programme) ratings are a Europe-wide recognised standard for accident safety and are constantly being adapted. They provide a quickly comprehensible comparison of the safety features of a new vehicle. The award of the top rating of 5 stars is exclusively given to new vehicles that provide excellent impact protection and, in addition, a good range of comprehensive and practical technology for accident avoidance.

Excellent: Top rating from Euro NCAP for the electric MINI Cooper models.
The electrically powered MINI Cooper models impress with their performance, the comfortable spaciousness despite compact dimensions, and the new minimalist design. Thanks to the fully electric drivetrain, the legendary go-kart feeling, and the now certified high level of safety, the fifth generation of the charismatic three-door model is perfectly equipped for the demands of today's urban mobility. The combination of sheer driving fun and a high level of safety underscores the exceptional position of the MINI Cooper Electric models in their segment and at the same time the premium claim of the brand.

In addition to passive and active safety, the top rating in the current Euro NCAP test is also due to effective protection for pedestrians and cyclists, as well as effective systems for accident avoidance. New is the standard pelvic belt pretensioner in all fully electric MINI Cooper models, too.

In the four major safety areas, the MINI models achieve top values for their segment. In terms of occupant protection, the three-door model achieves a safety compliance rate of 89% - a value that is usually reserved for larger vehicle classes.

This also applies to the 87% in child safety and the 79% in safety assistants. With 77% in pedestrian protection a very high level of safety I also achieved for compact cars.

The extensive standard equipment with safety-relevant driver assistance systems also plays a decisive role in the top ratings. The passive safety has been further developed in the form of an integrated safety concept.

As early as December 2024, the new MINI Countryman achieved the top rating of 5 stars, underscoring the brand's claim not only to produce extremely attractive, but also particularly safe vehicles.

In case of queries, please contact:                                                     
Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI             
Phone: +49-151-601-38072
E-Mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI                           
Phone: +49-176-60161611                                                                    
E-mail: micaela.sandstede@bmw.de

In the attachment you will find the technical specifications of the MINI Cooper 5-Door, valid from 07/2024.

In the attachment you will find the technical specifications of the MINI Cooper 3-Door, valid from 03/2024. 

Munich, Germany. With compact proportions and an efficient three-cylinder gasoline engine, the MINI Cooper C brings a dynamic go-kart feeling to the road. The modern design with clear body surfaces and distinctive front grille transfers the brand's tradition into the present day. The minimalistic interior design combines clear forms with generous space and a new central instrument.

In-Car Gaming makes it possible:
Increased digital experience with new gaming fun.
The round central instrument with OLED display combines all vehicle information and, in addition to innovative assistance systems for navigation and vehicle control, includes convenient operating functions for the driver and all occupants. In addition, the OLED display in all models of the new MINI family offers another digital innovation. Mattel, Inc., AirConsole, and MINI have added in-car gaming in the new MINI Family with UNO, the world’s #1 traditional games property. Following the success of the previous BMW integration, stationary drivers can connect any passenger to UNO Car Party! via the infotainment system, using their personal devices for up to four players. UNO’s simple, universal gameplay, transcending languages and cultures, brings people together in a new entertainment experience in the car. Vehicles must be in park to enable gameplay.After the exciting pit stop game, it's back on the road in the new MINI Cooper C — agile, aerodynamically optimised and effective.

The four trim variants Essential, Classic, Favoured and JCW added the individual look of the MINI Cooper C with a wide range of equipment options. For varied contrasts, the exterior colors can be combined with one of four roof colors and thus provide opportunities for individual characteristics.

The MINI Cooper C: Efficient drive and safe comfort.
The 115 kW/156 hp three-cylinder engine of the MINI Cooper C (combined fuel consumption: 6.2 l/100 km; combined CO2 emissions: 140 g/km in accordance with WLTP) achieves a torque of 230 Nm and accelerates the vehicle from standstill to 100 km/h in 7.7 seconds. The precisely coordinated suspension and damping system guarantees the British premium small car agile handling — whether in city traffic or on curved country roads. Powerful brakes and direct steering ensure safety, comfort and driving pleasure in equal measure.

Numerous assistance systems for safe and comfortable driving.
The new MINI Operating System 9 is intuitive and easy to operate. Thanks to the unique OLED display and the voice-controlled MINI Intelligent Personal Assistant, occupants have more control, connectivity and personalization than ever before. MINI Navigation helps you navigate through 3D visualization and augmented view and, in addition to current information on traffic conditions, also provides information on free parking spaces including an integrated digital payment option and much more. Camera and radar-based assistance functions increase safety and, if required, assist with steering and lane keeping. In city traffic, stop-and-go situations can be handled confidently thanks to automatic speed and distance management.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. This landmark year is particularly special as MINI introduces an all-new lineup, featuring the beloved MINI Cooper, the versatile MINI Countryman, and the bold MINI Aceman. These new models represent the next chapter in MINI's storied history, combining cutting-edge technology with the classic driving excitement that MINI is known for.

In addition, Fall 2024 will see the debut of the entire new John Cooper Works lineup, available in both petrol and electric versions. These high-performance models continue the legacy of MINI’s racing heritage, offering enthusiasts a choice between 4-cylinder TwinPower engines and the latest in electric performance.

This year also marks the 60th anniversary of MINI’s first victory at the Monte Carlo Rally - an achievement that solidified MINI’s reputation in motorsport. Fittingly, MINI celebrated this heritage with a category victory at the 2024 24 Hours of Nürburgring race, thanks to the exceptional performance of the MINI John Cooper Works PROtotype prepared by Bulldog Racing.

As MINI commemorates 65 years of automotive excellence, the brand looks forward to continuing its legacy of innovation, racing success, and driving excitement for many years to come.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Pressesprecherin MINI
Telefon: +49-89-382-28030
E-Mail: franziska.liebert@mini.com    

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Munich. The agile MINI Cooper S impresses in urban environments with compact proportions. A high level of driving pleasure, safety, and comfort is provided by the precise MINI typical steering combined with an automatic sports transmission, powerful brakes, and a low center of gravity. The increased track width of the MINI three-door vehicle optimizes driving dynamics in demanding situations. With 150 kW/204 hp, the 2.0 liter TwinPower Turbo engine accelerates the MINI Cooper S (combined fuel consumption: 6.4 — 6.1 l/100 km; combined CO2 emissions: 144 — 138 g/km in accordance with WLTP) with 300 Nm maximum torque from 0 to 100 km/h in 6.6 seconds.

In the John Cooper Works Trim, exclusive equipment details underline MINI's motorsport DNA and remind of the performance-oriented model series due to its aesthetics. Since the legendary victories at the Monte Carlo Rally in the 1960s, the high-performance MINI John Cooper Works models regularly demonstrate the brand's engineering skills to this day, currently with a class victory in the 24-hour race at the Nürburgring in June 2024.

Design inspired by racing.
With distinctive diffusers at the front and rear, the JCW Trim of the MINI Cooper S focuses on performance. The John Cooper Works logo, embossed with clear outlines in the traditional red-white-black color scheme with the symbolized target flag, also stands for this. These trim-specific details are particularly visible on the octagonal front grille in high-gloss black.

The contrasting roof and mirror caps in black provide visual highlights. JCW brake calipers in black with JCW badge and exclusive rim designs in sizes of 17 inches and 18 inches reinforce the MINI Cooper S's powerful appearance in JCW Trim.

John Cooper Works interior with motorsport focus.
Made of black synthetic leather, JCW sports seats for driver and passenger accentuate the exclusive sportiness of the John Cooper Works trim with multicolor knitted material in the shoulder area and red accent seams. The color scheme inspired by motorsport continues on the knitted surface of the dashboard with a trim-specific black and red pattern in the style of a checkered flag.

The high-resolution OLED display with 240 mm diameter summarizes all vehicle-related data. The navigation, media, telephone, and climate settings are easily accessible to the driver and front passenger at any time via the central instrument. With the new MINI Experience Modes, the interior ambiance can be individually coordinated. In the John Cooper Works inspired GO-KART mode, the interior lighting and the central display are anthracite red.

Safe driving and easy parking.
The automatic speed- and distance control helps facilitate traffic while driving. When navigating, the MINI navigation supports the driver through 3D visualization, augmented view, the presentation of the current traffic situation, information on parking options including digital payment options, and much more. As part of the comprehensive Driving Assistant Plus function package, camera and radar-based assistance functions increase safety by assisting with steering and lane keeping.

The Parking Assistant Professional recognizes suitable parking spaces and independently initiates parking processes on request. When getting out, the Safe Exit function monitors the environment as standard and warns of approaching road users before opening the door.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Munich. The MINI Cooper S 5-door offers passengers more space and comfort. The model is 172 mm longer than the MINI three-door model and has a 72 mm larger wheelbase. Thanks to compact external dimensions, short overhangs, and a small turning circle of 11.4 meters, the five-door model remains a versatile vehicle for the city. Thanks to the increased tire diameter to 625 mm, the MINI Cooper 5-door looks more visually present. At the same time, this improves driving dynamics and driving comfort. The 60:40 folding rear seats allow the volume in the luggage compartment to grow from 275 liters to up to 925 liters and underline the universal idea of MINI: Plenty of space in a small footprint.

Efficient gasoline engine for sporty mobility.
The MINI Cooper S 5-door model has a four-cylinder engine with 150 kW/204 hp (combined fuel consumption: 6.8 — 6.3 l/100 km; combined CO2 emissions: 152 — 141 g/km in accordance with WLTP; CO2 class E) with a maximum torque of 300 Nm. It accelerates to 100 km/h in 6.8 seconds and reaches a top speed of 242 km/h.

The increased track width and longer wheelbase in combination with a precisely tuned suspension and damping system ensure a high level of comfort and lively handling. Combined with the precise steering feel typical of MINI and powerful brakes, this guarantees a high level of comfort in everyday life. Highly prestressed stabilizer bearings on the axles ensure balanced body behavior when dynamically cornering and increase steering precision.

Favoured Trim with individual expression.
Four different trim variants focus on different vehicle characteristics. In Favoured Trim, both the front grille frame and specific design elements are highlighted in vibrant silver and expand the individual expression. The reduced form language of the new MINI design comes into its own in the colour Icy Sunshine Blue. In addition to the brand typical Multitone Roof with a gradual colour gradient, there are three contrasting colours as well as the respective vehicle colour and a total of eleven body colours to choose from. Aerodynamic rim designs in sizes between 16 inches and 18 inches offer further exterior equipment options.

Minimalistic and innovative interior.
Textile surfaces characterize the feel-good atmosphere in the MINI Cooper interior. A specially developed knitting process creates the easy-care, versatile structure of the textile made from recycled polyester. In high-quality Favoured Trim, a two-tone houndstooth pattern adorns the knitted surface of the instrument panel and extends into the door trim. The perforated vescin sports seats are available in Nightshade Blue and Beige and with traditional accent stitching.

The cockpit of the new MINI Cooper 5-door is reminiscent of the puristic design of the classic Mini. With the round OLED display, all vehicle functions can be operated by touch or voice. In the upper area, vehicle-related information is displayed. At the bottom of the OLED display, the menu items Navigation, Media, Telephone and Climate can be selected directly.

The parking brake, gear selector, start/stop key, experience mode and volume control functions are directly accessible via the characteristic toggle switch strip. Instead of a gear selector, there is more storage space in the center console with an open shelf for smartphones. These can be charged via wireless charging and are always at hand.

New driver assistance systems make everyday life easier.
Thanks to 12 ultrasonic sensors and four surround view cameras, Parking Assistant Plus can identify parking spaces more precisely and independently initiate space-restricted parking processes. MINI Digital Key Plus turns the smartphone into a key. As soon as the driver is within three meters of the vehicle, the welcome projections of the front and rear lights start, and the doors open at a distance of less than one and a half meters. The digital key can be transferred to various users and replaces the transfer of the classic vehicle key for easier car sharing.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

With a length of 4,036 mm, a width of 1,744 mm and a height of 1,464 mm, the body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint.
In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. Compared to the new MINI Cooper 3 Door, the wheelbase is 72 mm longer and the body 172 mm longer. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level. 

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 115 kW/156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 150 kW/204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle of 11.4 metres make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper 5 Doorcombines charismatic MINI design with an extra portion of functionality. In the rear, the noticeably wider interior provides comfortable space for three passengers. The 60:40 folding rear seats increase the luggage compartment capacity from 275 litres to up to 925 litres.

The new MINI design style.
The new MINI Cooper is characterised by "Charismatic Simplicity".
The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.

The exterior.
Short overhangs, a small bonnet, a long wheelbase, and large wheels - the proportions of the MINI Cooper 5 Door reflect its urban character.

Thanks to its compact silhouette, the model is easy and comfortable to manoeuvre even in tight spaces - with plenty of room for all passengers.  The new MINI Cooper 5 Door is an original MINI with a high recognition value. The visual tripartite division into a clearly designed body, a wraparound window area and a stepped roof makes it instantly recognisable.

The minimalist design of the front end with its focused expression contributes to this. The new generation also features the iconic MINI round headlights. Together with the octagonal front grille, they form the distinctive MINI face. Standard LED headlights with individually adjustable daytime running light elements enhance the striking appearance. The optional light signatures are available in three versions to emphasise the character of the vehicle. The MINI Cooper interacts with the driver using a specially orchestrated welcome and goodbye animation even before the journey begins.

Reduced body design for a striking look.
The new MINI aesthetic continues at the rear with clear surfaces and flush-fitting taillights. The vertically aligned LED clusters are reminiscent of the classic MINI lights and, like the headlights, can be switched to different settings.

The flush-mounted design of the rear lights lends a modern and purist look to the car’s rear sculpture. It is subdivided by a striking black handle strip with distinctive model lettering. Its horizontal alignment emphasises the new MINI Cooper's broad stance.

Four trims with individual equipment options.
The new MINI Cooper 5 Door is available in eleven expressive body colours. For the roof, there is a choice of three contrasting colours, the car colour and the characteristic multi-tone roof with a gradual colour gradient. The different colour tones highlight different features of the car and showcase the new MINI design language in a variety of ways.

The car can be personalised with four different exterior trims. The Essential Trim, which comes as standard, emphasises the minimalist overall appearance and highlights certain functional parts such as the logo in Vibrant Silver. Starting with the Classic Trim, the roof is available in black or white, as is the Multitone roof with its unique colour gradient. The contrast with the body colour gives the MINI Cooper a particularly expressive look. 

In the Favoured Trim version, the front radiator grille frame and certain design elements are finished in Vibrant Silver, further enhancing the individuality of the MINI Cooper.

The JCW Trim emphasises the sporty side of the MINI Cooper 5 Door. Exclusive design features such as the striking front and rear diffusers, radiator grille surround and high-gloss black JCW logo allude to MINI's motorsport heritage. Chili Red is available exclusively for the contrasting roof.

The tyre diameter is larger than on the outgoing model, emphasising the wide stance of the new MINI Cooper 5 Door. Aerodynamic wheel designs in 16 and 18-inch sizes offer further exterior options.

The interior.
The interior of the new MINI Cooper 5 Door also features the brand's typical combination of new elements, technical innovations, and references to the brand's history.

Minimalist and immersive.
The design of the front end of the new MINI Cooper 5 Door is reduced to the essentials and is reminiscent of the purist design of the classic Mini. Legendary inventor Alec Issigonis designed an interior for the first model with a round instrument in the centre and the characteristic toggle switch strip below. These two elements also structure the cockpit in the MINI Cooper 5 Door.
The minimalist design of the interior makes do with fewer components, which are cleverly designed and manufactured to a high standard. Behind the steering wheel, the optional, slim, combined head-up display ensures that all relevant content appears in the driver's field of vision. As a result, the dashboard on the driver’s side does not require an additional instrument panel, so it opens the view to the front.

Innovative materials characterise the feel-good atmosphere in the interior of the MINI Cooper. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. The textile surfaces extend across the curved dashboard and into the door panels. The air vents feature an especially flat design. The horizontal arrangement of the air vents ensures an even flow of air in the cockpit. The direction of the vents can be easily adjusted.

The generous space in the front seats and the clean lines give the cockpit a modern and airy look. Thanks to the panoramic glass roof, the interior is particularly bright. The seats are available in a standard version and in a JCW version. Their side panels are upholstered in high-quality fabric right down to the adjustment buttons. Three passengers can sit comfortably in the rear.

High-resolution OLED display revolutionises user experience.
Like the round instrument of the outgoing model, the new central icon with its versatile functions is the visual focal point of the interior. The central OLED display in the redesigned cockpit has been moved closer to the driver, making it easier to reach. Its high resolution sets a new standard. Thanks to the MINI Operating System 9, all vehicle functions can be controlled intuitively by touch or voice. The slim touch display has a high-quality glass edge, has grown to 240 mm in diameter and its operating logic is reminiscent of the standards familiar from smartphones.

The graphical presentation of content focuses on the essentials. Vehicle-related information is displayed at the top. The lower part of the OLED display provides direct access to the navigation, media, phone and climate control menus. The home button returns the display to its default settings.

The MINI Experience Modes.
The seven MINI Experience Modes can be selected according to mood and personal preference and characterise the atmosphere in the interior.

Using the MINI Projector on the rear of the OLED display, they transform the dashboard into matching worlds of colour and pattern. The interplay of projection, ambient lighting and the MINI Interaction Unit creates a unique, immersive experience that extends into the door trim. This opens new possibilities for individualisation. In Personal Mode, for example, a personalised image can be selected as the display background via the MINI App. The dominant colours of the picture are then applied to the dashboard's textile surfaces using a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Each mode has its own customised backgrounds. In Go-kart mode, for example, the display and interior are dominated by the John Cooper Works signature charcoal grey and red.

The new design of the rocker switch strip.
Just like the iconic centre console, the rocker switch strip with its toggle switches is as legendary as the MINI itself - and yet it has been carefully updated time and again. In the latest version, the parking brake, gear selector, start/stop button, Experience Mode, and volume control are all at your fingertips. Practical benefit: The removal of the gear selector has freed up more space in the centre console, which now features a large open storage compartment in addition to the cup holders. Smartphones can be charged in the wireless charging area at the front of the console and are always ready to hand.

Four newly designed interior trims.
The new colour and material concept for the MINI Cooper 5 Door is deliberately minimalist. High-quality, environmentally friendly materials are used, such as the knitted recycled polyester surfaces on the dashboard and door trim.

Four newly designed trims underline the feel-good concept. The Essential Trim includes black sport seats with patterned multi-tone fabric and a matching fabric strip on the dashboard. A new accent colour, Vibrant Silver, is used to highlight certain interior and exterior functional elements.

Starting with the Classic Trim, the standard two-spoke steering wheel is replaced by a three-spoke version with a textile band at the six o'clock position. A 2D knitted fabric in grey and black on the dashboard and doors contrasts with the imitation leather seats.

A two-tone houndstooth pattern on the knitted dashboard is particularly expressive. The perforated Vescin sports seats are available in two colours with traditional accent stitching.

JCW Trim is a sporty interpretation of the new material concept. Combined with multi-coloured knitted fabric and black imitation leather with red stitching, the colour scheme echoes that of the dashboard and door trims.

Digital services.
"Hey MINI" - the new MINI Intelligent Personal Assistant.
In the new MINI Cooper, numerous functions can be controlled using the brand’s first fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or else by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the circular OLED display in the form of an animation of graphic elements, typography, and an avatar. Users can choose between the visualisation of "MINI" - a stylised representation of a MINI - and the virtual travel partner "Spike". The driver can easily control navigation, telephone, entertainment, and numerous vehicle functions by voice.

The MINI Intelligent Personal Assistant continuously learns from repeated routes. Drawing on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park. This makes everyday life much more convenient.

The new MINI Operating System 9.
The MINI user interface combines functional and emotional elements. The design is reduced, creating a very modern look based on new graphics. Static and dynamic elements blend naturally into the circular shape of the MINI Interaction Unit, following a clear structure. Micro animations reinforce the intuitive interaction between the driver and the central instrument, thereby underlining the digital character of the new MINI family.

The MINI Operating System 9 is an in-house development of the BMW Group. Operation is intuitive and follows standards that are familiar from the consumer electronics sector.

The home menu is located in the centre of the screen. The status bar with the menu items Navigation, Media, Telephone, All Apps and (depending on the situation) Home is located at the bottom of the screen. Favourite functions such as navigation destinations or radio stations can be stored in the tool belt for quick access. The upper part of the screen is reserved for driving-related content, such as speed and important vehicle status information. The optional head-up display presents the most important information in the driver’s line of sight.

In conjunction with the MINI Connected Package, the full MINI Navigation Package supports the driver during the journey with realistic 3D visualisation of turn situations, a display of the current traffic situation even when the route guidance system is not activated, information on parking facilities including digital payment options and much more.

New driver assistance systems make day-to-day life easier.
The new Parking Assistant Plus makes the parking process even easier. Thanks to 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces more clearly and can even independently initiate space-restricted parking manoeuvres.

With MINI Digital Key Plus, the smartphone becomes the key and opens the car automatically. The welcome projection of the front and rear lights begins as soon as the driver is less than three metres away; the doors are unlocked when the driver is at less than one and a half metres away from the car. The digital key is transferable to different users, thereby facilitating car sharing in that it is no longer necessary to hand over a conventional vehicle key to the other person.

The drive.
The new MINI Cooper 5 Door with petrol engine.
The new MINI Cooper 5 Door is available with a choice of two efficient petrol engines. Within the new model family, MINI refers to the performance levels with the designations C and S. The entry-level model is the MINI Cooper C with a 115 kW/156 hp three-cylinder engine (consumption combined: 6.6 – 6.0 l/100 km (62 miles); CO2 emissions combined: 149 - 136 g/km according to WLTP) with 230 Nm (170 lb/ft) of torque. This enables the vehicle to accelerate from a standstill to 100 km/h (62 mph) in 8.0 seconds and reach a top speed of 225 km/h (134 mph).

The MINI Cooper S has a 150 kW/204 hp four-cylinder engine (consumption combined: 6.8 – 6.3 l/100 km (62 miles); CO2 emissions combined: 153 - 141 g/km according to WLTP with a maximum torque of 300 Nm (221 lb/ft). It accelerates from 0 to 100 km/h (62 mph) in 6.8 seconds and has a top speed of 242 km/h (150 mph).

Comfortable and sporty mobility.
The track width and wheelbase are generous for this vehicle segment and provide the basis for the hallmark MINI dynamic performance. The MINI Cooper 5 Door features a suspension and damping system tuned for spirited handling. This ensures a high level of everyday driving comfort, combined with the precise steering feel typical of MINI and the powerful brakes.
Highly preloaded anti-roll bar mounts on the axles ensure balanced body handling during dynamic cornering. They also ensure steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort. 

Selective tuning of the steering and all stability control systems ensures an exceptional experience in all driving situations. An adaptive suspension with frequency-selective damping system is available for particularly sporty driving. The increased tyre diameter of 625 mm gives the MINI Cooper 5 Door a greater visual presence. At the same time, driving dynamics and ride comfort are improved. In addition, the tyre width of the optionally available 17-inch and 18-inch rims is increased to 215 mm in order to emphasise the typical MINI go-kart feeling. Available rim sizes range from 16 to 18-inches.

With a range of up to 402 kilometers according to the WLTP test cycle, the MINI Cooper SE in Classic Trim promises a long and locally emission-free driving experience in iconic MINI style. The Classic Trim accentuates the timeless design with details such as a high-gloss black grille frame and synthetic Vescin leather seats with a perforated houndstooth pattern. The vehicle is rounded off by modern highlights such as LED headlights, a panoramic roof, and the new OLED display.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Nürburg - MINI enthusiasts and motorsport fans are eagerly awaiting the debut of the highly anticipated New MINI John Cooper Works. It is set to make its first appearance at this year's 24 Hours of Nürburgring, one of the toughest endurance races in the world, challenging drivers and teams to conquer the iconic Nürburgring-Nordschleife over a grueling, day-long battle of speed, skill, and reliability.

The new petrol-powered MINI John Cooper Works, cloaked in a bespoke camouflage designed by the MINI Design Team, pays homage to the iconic red and white color schemes used for classic Minis in motorsports in the 1960s.

Celebrating its world premiere in fall 2024, the New MINI John Cooper Works marks a significant milestone in MINI's commitment to innovation and heritage. In a bold move, the new MINI John Cooper Works lineup, developed to push the boundaries of speed and agility, will be available in both petrol and all-electric versions.

In a nod to Mini’s historic victory of the Mini Cooper S at the 1964 Rallye Monte Carlo 60 years ago, the racecar features a distinctive “37” logo, commemorating this milestone achievement. This emblem serves as a homage to MINI’s rich motorsport tradition.

The New MINI John Cooper Works #317 will be entered by the private racing team from Nürburg, Bulldog Racing, and will be competing in the SP 3T category.

Dubbed “MINI John Cooper Works PRO”, the MINI Twin-Power Turbo racecar represents the perfect fusion of MINI's iconic design and reliability and Bulldog Racing's track-tested expertise.

The second entry will be the beloved black MINI John Cooper Works #474 manual transmission, which showcased its prowess by securing a podium finish at last year's 24 Hours of Nürburgring, proving its mettle against fierce competition in the VT-2 category, cementing its status as a formidable contender in endurance racing.

As anticipation builds for its debut, MINI fans and automotive enthusiasts alike can expect an unforgettable showcase of the New MINI John Cooper Works capabilities at this year’s 24 Hours of Nürburgring from June 1^st to June 2^nd 2024.

Munich / Beijing. At Auto China 2024 in Beijing, the BMW Group presents the latest progress in its change towards electrification, digitalisation and circularity. World premieres of new BMW and MINI models take centre stage. The BMW Vision Neue Klasse, which heralds the next generation of BMW vehicles, is on show for the first time in China.

„With the NEUE KLASSE, we are carrying BMW into the future: in design, technology and philosophy. It begins already next year when we will release the NEUE KLASSE onto the market. Not with niche models – but starting in our most successful, highest-volume segments,“ says Oliver Zipse, Chairman of the Board of Management of BMW AG.

The BMW Vision Neue Klasse signals the start of a new era of individual mobility and provides a glimpse of the BMW brand's future model generation. It is rich in digital experiences, locally emission-free and circular in the long term to ensure typical BMW driving pleasure for future generations. Production of the Neue Klasse series models will start in 2025, initially at the BMW Group plant in Debrecen and shortly afterwards in China.

The brand's most popular electric vehicle worldwide is currently the BMW i4, the new version of which will celebrate its world premiere at Auto China 2024. The success of the BMW i4 confirms the BMW Group's open technology approach, which makes it possible to produce vehicles with purely electric drive systems and highly efficient combustion engines on a common platform. In Beijing, the new BMW i4 will be shown to the public for the first time together with the BMW 4 Series Gran Coupé's combustion engine variants, which have also been further developed.

The world premiere of the MINI Aceman at Auto China 2024 marks the third member of the brand's new model family. The all-electric crossover model closes the gap between the new MINI Cooper and the new MINI Countryman.

"What the NEUE KLASSE is to BMW, the New MINI Family is to MINI: the most desirable product range in the history of the brand and the biggest investment we ever made in MINI. At just over four metres long, the Aceman embodies the basic idea of the original, iconic MINI of 1959: progressive design, optimal use of space and a minimal footprint.," said Jochen Goller, member of the Board of Management of BMW AG, responsible for Customer, Brand and Sales.

The Beijing International Automotive Exhibition, in short: Auto China, is one of the most important trade fairs in the international automotive industry. The 18th edition of the exhibition, which alternates with Auto Shanghai, will be held under the theme "New Era, New Cars" and will be open to the public from 25 April to 4 May 2024. At the China International Exhibition Centre in Beijing, car manufacturers, suppliers and service providers from all over the world will present their new models, products and technologies. The BMW Group brands will present their current product range on an exhibition area of around 2,000 square metres.

China premiere: The BMW Vision Neue Klasse.

The BMW Vision Neue Klasse combines the BMW Group's innovative strength and development expertise in the key future fields of electrification, digitalisation and circularity. A reinterpretation of the brand's typical design goes hand in hand with the progress embodied by the Vision vehicle. A clear design language reduced to the essentials with generous surfaces and few striking lines creates an almost monolithic body. Characteristic features such as the BMW radiator grille and the Hofmeister kink counter-swing on the C-pillar. are brought into even sharper focus.

In the interior, the next generation of BMW iDrive offers a unique digital user experience that merges the real and virtual worlds. It consistently puts the driver and his needs at the centre. In addition to the multifunction buttons on the steering wheel and the Central Display, the driver can interact with the vehicle using the innovative BMW Panoramic Vision. For the first time, it projects information across the entire width of the windscreen and is complemented in the Neue Klasse series by the enhanced BMW 3D Head-Up Display. Analogue controls are reduced to a minimum in the BMW Vision Neue Klasse.

The increased use of secondary raw materials, resource-conserving production methods and all-electric drive with sixth-generation BMW eDrive technology will reduce the CO₂ footprint of the Neue Klasse over the entire life cycle of the vehicles. In order to increase recyclability and take a decisive step towards a circular economy, the variety of materials used has also been reduced. An improved dismantling concept also helps to optimise the recycling of Neue Klasse vehicles.

World premiere: The new BMW i4, the new BMW 4 Series Gran Coupé.

The appeal of pure electric premium mobility is also being consistently enhanced in the current model range of the BMW brand. The BMW i4 will be available in four model variants on the world's automotive markets as part of an extensive model revision. The Connected Home Charging Package for intelligent, solar- and load-optimised charging at home will be offered in the first pilot markets. The BMW i4 also offers the Plug & Charge Multi Contract function, which enables charging at fast charging stations without an app or card.

The latest advances in digitalisation are represented by the latest generation of BMW iDrive with QuickSelect based on BMW Operating System 8.5, which is available in both the new BMW i4 and the combustion engine models of the new BMW 4 Series Gran Coupé. With the BMW Curved Display and the BMW Intelligent Personal Assistant, the enhanced BMW iDrive is consistently geared towards operation via touch functions and natural speech. The digital update in the new BMW i4 and the new BMW 4 Series Gran Coupé is accompanied by a redesign of the instrument panel. New steering wheels, interior trims and seat upholstery add modern accents to the premium ambience of all model variants.

On the exterior, the sporty profile of the premium mid-range models, which are extremely successful with both all-electric and conventional drive systems, has been sharpened by the redesign of the BMW radiator grille and headlights. In conjunction with the optional adaptive LED headlights, all models also feature exclusive laser rear lights. The range of exterior colours for the BMW i4 and the BMW 4 Series Gran Coupé has been extended to include the new Cape York Green metallic and Fire Red metallic variants. New aerodynamic 19-inch and 20-inch wheels are also available.

World premiere: the new MINI Aceman.

With its all-electric drive, progressive crossover proportions and innovative digital features, the new MINI Aceman brings fresh impetus to the premium small car segment. It combines the brand's hallmark agility with creative use of space and high functionality, making it the ideal companion in the city. With four doors and a large tailgate, the MINI Aceman is just over four metres long and offers room for five passengers and plenty of storage space for everyday use and weekend excursions.

As a character in its own right, the MINI Aceman appeals to customers who value the expression of individuality and personality in an urban environment. Its reduced, purist exterior design with clearly defined contours and strong edges is an expression of the new MINI design language "Charismatic Simplicity".

The intelligent interior concept maximises space by cleverly arranging seats and stowage compartments to make the most of the available room. The expressive and colourful interior design is made possible by the use of high-quality materials and innovative technologies such as the 3D knitting process for the textile surfaces. The MINI Interaction Unit with circular OLED display, MINI Experience Modes and dynamic projections on the dashboard and door sills provide a holistic user experience of light, motion, interaction and sound.

In case of queries, please contact:

Corporate Communications

Steven Wörns, Spokesperson BMW Group Design
Telefon: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Almut Stollberg, Head of Communications Innovation, Design, Technology, Digital Car
Telefon: +49-151-601-96543
E-Mail: Almut.Stollberg@bmw.com

Renate Heim, Product Communication BMW Automobiles
Phone: +49-89-382-21615
E-mail: Renate.Heim@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW
Phone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de

Franziska Liebert, Press Officer MINI
Phone: +49-151-601-28030
E-mail: Franziska.Liebert@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: Andreas.Lampka@mini.com

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

Munich/Beijing. MINI fans can look forward to the 18th Beijing International Automotive Exhibition 2024. From April 25 to May 4, MINI will be presenting the new generation of the new MINI Family at the China International Exhibition Center in Beijing. As part of the Chinese motor show with the theme “New Era, New Cars,” MINI is celebrating the world premiere of the first-ever MINI Aceman. With its independent, all-electric vehicle concept, the MINI Aceman occupies the position between the MINI Cooper and the MINI Countryman.

Together with the electric MINI Cooper in both power levels “E” and “SE” and the MINI John Cooper Works Countryman ALL4 with intelligent all-wheel drive, MINI is presenting the range of its new product portfolio at the Auto China 2024.

Auto China has been held in Beijing every two years since 1990. On more than 200,000 square meters of exhibition space, over 700 exhibitors present their portfolio in what is currently the world's largest automotive market.

The MINI Cooper: Maximum emotion in a minimal footprint.
With a fully electric drive, the MINI Cooper is available as Cooper E and with higher performance and range Cooper SE. Together with the octagonal front grille, the iconic round headlights define the distinctive face of the all-electric vehicle. As with the entire new model family, four vehicle trims (Essential, Classic, Favoured, JCW Trim) are available for the MINI Cooper.

At Auto China 2024, MINI presents the Cooper E in Favoured Trim. The exclusive exterior details of the equipment variant are expressively showcased in Sunny Side Yellow with contrasting roof and mirror caps in white. The MINI Cooper E impresses with 135 kW/184 hp and thrilling acceleration without delay. The battery of the MINI Cooper E (combined power consumption: 14.3-13.8 kWh/100 km according to WLTP; combined CO2 emissions: 0 g/km; CO2 class: A) achieves a range of 305 kilometers in the WLTP test cycle with a capacity of 40.7 kWh.  28 minutes of charging time at 75 kW is enough to charge the MINI Cooper E battery from 10 percent to 80 percent.

Electrified go-kart feeling with increased range.
In the MINI Cooper SE (combined power consumption: 14.7 — 14.1 kWh/
100 km according to WLTP; combined CO ₂ emissions: 0 g/km; CO2 class: A), the spontaneous power delivery of the 160 kW/218 hp electric motor creates even more emotions. The high-voltage battery with a capacity of 54.2 kWh achieves a range of up to 402 kilometers in the WLTP test cycle.

At Auto China 2024, the MINI Cooper SE in British Racing Green is a reminiscent of the racing successes of its classic predecessor.
In Classic Trim, the two-tone black and blue knit surface on the dashboard and doors provides an elegant contrast to the high-quality seats made of vescin. The interior of the MINI Cooper is based on the new MINI design language “Charismatic Simplicity.”
The round OLED display, the characteristic toggle switch bar and the redesigned steering wheel characterize the minimalistic look of the cockpit.

 At its booth in Beijing, MINI also presents the Cooper SE
in John Cooper Works Trim. The red contrasting roof adds a characteristic highlight to the Legend Grey shade. Exclusive design features such as the distinctive diffusers in the front and rear areas, the radiator grille and the JCW logo in high-gloss black emphasize the sporty character of the trim. In the interior, JCW sports seats with multi-colored knitwear and black synthetic leather with red stitching reflect the color scheme of the dashboard and door panel.

The MINI John Cooper Works Countryman ALL4:
Powerful versatility even off paved roads.
Also in Beijing: The largest MINI. With standard ALL4 all-wheel drive and 221 kW/300 hp high-performance engine, the MINI John Cooper Works Countryman ALL4 (combined fuel consumption: 8.3 — 7.8 l/100 km in accordance with WLTP; combined CO ₂ emissions: 187 — 177 g/km; CO2 class: A) sprints from standstill to 100 km/h in just 5.4 seconds.

The typical JCW, contrasting chili red on the mirror caps, the roof and the inlays on the air outlets, together with the shiny Midnight Black shade, accentuate the sportiness of the model. The interior of the versatile MINI model offers plenty of space.
This means that even bulky items can be transported in the luggage compartment with a volume of up to 1,450 liters when the bench is folded down.

The MINI Experience Modes are available for particularly immersive driving experiences. In addition to specific graphic elements on the
OLED display, MINI fans can experience the entire interior in a new way through special lighting graphics in different colors and patterns.

Whether MINI Cooper, MINI Aceman or MINI Countryman — the new MINI Family combines the MINI typical driving pleasure with efficient drive technologies and numerous options for customization.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tire size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

In case of media queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com 

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Munich. The fifth generation of the MINI Cooper comes with a broad drivetrain portfolio of purely electric engines, as well as efficient gasoline engines. The MINI Cooper S equipped with four cylinders (combined fuel consumption: 6.4 — 6.1 l/100 km; combined CO2 emissions: 144 — 138 g/km in accordance with WLTP) combines a 150 kW/204 hp gasoline engine with a suspension and damping system tailored to agile handling.
The 2.0 liter TwinPower turbo engine with 300 Nm maximum torque accelerates the vehicle in 6.6 seconds from 0 to 100 km/h.

Classic trim with expressive details.
There are four vehicle trims to choose from for the MINI Cooper S.
With Classic Trim, additional body colors and contrasting roof finishes are available. The elegant Ocean Wave Green color accentuates the minimalist design of the iconic MINI three-door model. The contrasting roof and mirror caps in white increase the presence of the MINI Cooper S.

Tight overhangs and a short bonnet contrast with the wheelbase and give the vehicle the typical MINI proportions. The wheel portfolio includes wheels in sizes from 16 inches to 18 inches.

In Classic Trim, the cockpit is characterized by black-blue surfaces made of two-tone knitted material. High-quality Vescin seats in grey or black form a striking contrast. The perforated houndstooth pattern on the backrest and seat as well as blue accent stitching and patterned fabric inserts on the sides accentuate the stylish design of the interior.

Agile, flexibly, and extremely comfortable.
With compact exterior dimensions, the classic three-door model from MINI stands for maximum driving fun. Its increased track width optimizes driving dynamics in demanding situations.
Numerous driver assistance systems increase safety and comfort in the MINI Cooper with a gasoline engine. The Safe Exit function monitors the area surrounding the parked vehicle and warns approaching road users before the door is opened. During stop & go traffic, Active Cruise Control relieves the driver by automatically keeping the distance from the vehicle in front and continuously monitoring the road. The standard Parking Assistant automatically recognizes parking spaces and takes over the automatic parking process at the push of a button. On the go, the brand's first full-fledged voice assistant helps you operate the MINI Interaction Unit.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Monday 11 March – Today sees the start of production for the new, fifth generation MINI Cooper at the home of MINI, Plant Oxford.

 Associates at MINI Plant Oxford were joined by Head of MINI, Stefanie Wurst for a special on-site event in which the first three-door model was driven off the production line by Charlie Cooper, grandson of the legendary John Cooper, whose heritage inspired the Cooper moniker.

Commenting on the start of production, Stefanie Wurst, Head of MINI said, “This milestone underscores our commitment to our roots while propelling us into a dynamic future of driving. Plant Oxford is the heart of the MINI brand, and today, as we witness the birth of this new chapter, we renew our pledge to craftsmanship and the thrill of motoring."

Dr. Markus Grüneisl, Head of Plants Oxford and Swindon said, “We are delighted to welcome the new MINI Cooper to our lines in both Oxford and Swindon. The new MINI Cooper is an incredibly important car for our team and UK manufacturing. We are proud to produce this iconic car, loved all over the world.”

The new MINI Cooper is the latest generation to be built in the UK, with all three BMW Group UK manufacturing sites contributing to production: BMW Group Plant Swindon produces body pressings and sub-assemblies, while the latest highly-efficient three and four-cylinder petrol engines are built at BMW Group Plant Hams Hall in North Warwickshire.Finally, these parts come together at MINI Plant Oxford where body shell production, paint and final assembly take place.

Since the launch of the first modern MINI in 2001, over 4.4 million MINIs have been produced in Britain - including 150,000 MINI Electric models which were built between 2019 and 2023.

With its high level of flexibility, competitiveness and expertise, the MINI Oxford plant plays an important role in the BMW Group's production network, and is currently preparing to build two new all-electric MINI models from 2026. The BMW Group will then have invested a total of more than 3 billion GBP in the Swindon, Hams Hall and Oxford plants.

Announced last month, the new MINI Cooper arrives as the third member of the new MINI family, joining the MINI Cooper Electric and the new MINI Countryman. Available in two model variants: the MINI Cooper C and performance-enhanced MINI Cooper S, the latest three-door merges traditional brand values with innovative, future orientated technology.

The model’s exterior silhouette features clear surfaces, short overhangs, and a short bonnet which combined with a contrasting long wheelbase, achieves the typical MINI proportions. Moving inside, the interior is minimalistic, with the entire cockpit focussed on just three elements: a revolutionary circular OLED display, the new Vescin steering wheel and the toggle bar. The MINI Cooper will be priced from £22,300 RRP with first customer deliveries in spring 2024.

MINI Press Office Contacts:

Tom Evans
MINI Press Officer
Tel: 07815 371705
Email: Tom.Evans@mini.co.uk

Helen Wilson MINI
Media Relations Manager
Tel: 07815 372480
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
General Manager, Communications
Tel: 07815 371 206
Emails: Christina.Burnham-Hepe@bmw.co.uk

Graham Biggs
Corporate Communications Director
Tel: 07815 376 867
Email: Graham.Biggs@bmw.co.uk

Munich. Within the new model family, MINI designates the performance levels of its petrol engines for the MINI Cooper using the letter C and for the performance-enhanced model using the letter S. The attractive powertrain portfolio of the new three-door MINI is thus complemented by two efficient petrol engines with a choice of three or four cylinders. The brand's iconic go-kart feeling is brought to the road in the new generation MINI. The MINI Cooper's minimalist design is a combination of traditional brand values and impressive clarity.

“At MINI, 'Power of Choice” means that in addition to all-electric MINI models, we also offer models such as the new MINI Cooper with petrol engine. The car is ideal for all those people who want to drive a classic MINI 3-door and appreciate the performance and characteristic sound of a combustion engine,” says Stefanie Wurst, Head of MINI.

The interior focuses on typical MINI, minimalist design and new materials. Technical innovations such as the MINI Operating System 9, the new MINI Experience Modes and a wide range of digital functions create an immersive user experience.

Two powerful drive variants.
With an output of 150 kW/204 hp, the four-cylinder engine of the MINI Cooper S (combined fuel consumption: 6.7 - 6.1 l/100 km, combined CO2 emissions: 150 - 138 g/km according to WLTP) accelerates from 0 to 100 km/h in 6.6 seconds with a maximum torque of 300 Nm. The 115 kW/156 hp three-cylinder engine of the MINI Cooper C (combined fuel consumption: 6.5 - 5.9 l/100 km, combined CO2 emissions: 146 - 133 g/km according to WLTP) delivers a torque of 230 Nm and accelerates the vehicle from 0 to 100 km/h in 7.7 seconds.

The MINI Cooper is equipped with a suspension and damping system designed for agile handling. The precise typical MINI steering combined with powerful brakes ensures a high level of driving pleasure, safety and comfort.

The exterior: cult status included.
With a puristic design and compact silhouette, the MINI Cooper is the embodiment of the brand's basic idea: maximum driving pleasure with a minimal ecological footprint. The contemporary minimalism of the new design characterises the clear surfaces of the body. Short overhangs and a short bonnet contrast with the long wheelbase, giving the car typical MINI proportions.

At the front, the new octagonal grille with its filigree contours defines the MINI Cooper's characteristic face even more. The BMW Group's smallest radar sensor to date is positioned on the horizontal strut between the air intakes. A total of 12 ultrasonic sensors in the MINI Cooper support the driver assistance systems and increase driving safety.

Horizontal LED daytime running lights underline the new appearance in the standard setting. The striking appearance is further enhanced by three selectable light signatures for the daytime running lights of the MINI LED headlights and the redesigned matrix rear lights.

All three selectable light signatures begin and end with a specially orchestrated welcome or goodbye animation.

The interior: classic, innovative, MINI.
The MINI Cooper's elegant, minimalist interior design is inspired by the classic Mini. The new steering wheel, the round OLED Display, the typical MINI toggle bar and the two-tone textile dashboard create a sense of spaciousness in the cockpit. Clean lines are the hallmark of the modern interior with its generous amount of space. The panoramic glass roof adds to the bright and friendly atmosphere. By folding down the rear seat in a 60:40 ratio, the luggage compartment can be flexibly expanded from 210 litres to provide a volume of up to 725 litres.

The most important driving functions (parking brake, gear selector, start/stop key, experience mode toggle, volume control) are directly accessible via the distinctive toggle bar. The gear selector in the center console makes way for the new Wireless Charging Shelf 2.0. Smartphones can be stored here and charged wirelessly.

The MINI Interaction Unit has been moved closer to the driver in the MINI Cooper cockpit. The diameter of the high-resolution, thin OLED display with high-quality glass edge is 240 mm. Its operating logic is similar to that of a smartphone and can be operated intuitively by touch.

Relevant vehicle-related information, such as speed and fuel consumption, is displayed at the top of the screen. In the main menu, the functions are arranged horizontally as widgets and can be selected by swipe and touch. In the lower area of the OLED display, the menu items Navigation, Media, Telephone and Climate can be selected directly at any time.

Digital innovations for an immersive user experience.
As part of the optional MINI Experience Modes, two projector units beam various illuminated graphics onto the dashboard. The interplay of visual design, ambient lighting and sound design changes the appearance of the cockpit and opens up new possibilities for personalising the MINI Cooper.

Each mode has its own dynamic background and can be selected according to the driver's personal preferences. In personal mode, an personal photo can be set as the display background via the MINI app. The dominant colours of the photo then extend across the textile surfaces of the dashboard and the door panels as illuminated graphics.

Drive safely, arrive relaxed.
The new MINI Cooper offers numerous driver assistance systems for safe and comfortable driving pleasure. As standard, the Safe Exit function monitors the area around the parked vehicle and warns approaching road users before the door is opened. The function not only delays the unlocking of the doors, but also uses light signals outside the vehicle to warn of a possible collision.

On the road, the MINI Navigation package optionally provides support with 3D visualisation and Augmented View, displays the current traffic situation, provides information about parking options including digital payment options, and much more besides. Camera and radar-based assistance functions increase safety by supporting steering and lane keeping as part of the comprehensive Driving Assistant Plus package. Automatic speed and distance control makes city driving even more comfortable.

Just say "Hey MINI" to activate the MINI Intelligent Personal Assistant (IPA) on the OLED display. A 3D visualisation then appears in the form of a "car" avatar or the digital MINI companion "Spike". Interacting with the MINI IPA, the driver can use his voice to control a wide range of options such as navigation, telephony, entertainment and other vehicle functions.

The innovative MINI Digital Key Plus function turns the smartphone into the car key via the MINI app. The welcome animation of the front and rear lights begins as soon as the driver is less than three metres away; the doors are unlocked when the driver is at a distance of less than one and a half metres. This convenient vehicle experience can be digitally transferred to different users, including their personal vehicle settings.

Four trims for an individual look.
The new Essential, Classic, Favoured and JCW trim variants offer a wide range of customisation options. Depending on the trim, the new MINI Cooper C and MINI Cooper S are available with different body paint finishes and interior trims.

The colours can be combined with one of four roof colours and create a variety of contrasts. An exclusive option in conjunction with the Favoured Trim package is the Spray-Tech design of the distinctive Multitone Roof. This features a three-colour gradient. New, aerodynamically optimised designs are available for the 16-inch to 18-inch aluminium rims.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Munich. With 218 electrically generated hp (160 kW) and 330 Newton metres of maximum torque, the MINI Cooper SE (electricity consumption combined: 14.7 - 14.1 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km) is way out in front with zero emissions, especially with its ability to sprint from 0 to 100 km/h in 6.7 seconds. The high-voltage battery installed in the MINI Cooper SE with an energy content of 54.2 kWh enables a range of up to 402 kilometres as determined in the WLTP test cycle. To give your MINI a particularly sporty look it can be ordered in John Cooper Works Trim. With many details the equipment variant emphasises the brand's motorsport genes – achieved through numerous racing successes, including three victories at the Monte Carlo Rally in the 1960s.

“The all-electric MINI Cooper SE in the new John Cooper Works Trim combines a passion for iconic design, legendary performance and sustainable mobility. It is the epitome of efficiency and driving pleasure”, says Stefanie Wurst, Head of the MINI brand.

Individual front and rear design with a motorsport look.

The new John Cooper Works logo, which is characterised by clear outlines, stands out particularly well with its traditional red, white and black colour scheme and the symbolised chequered flag on the octagonal front grille. The powerful appearance of the MINI Cooper SE in JCW Trim is achieved, among other things, by 18-inch wheels in Lap Spoke 2-tone design with ten spokes each. Bonnet stripes on the body emphasise the sporty character.

As standard the MINI Cooper SE in JCW Trim includes striking diffusers at the front and rear. The radiator grille surround and logo are finished in high-gloss black. Visual highlights include the contrasting roof and the mirror caps in Chilli Red.

The MINI LED headlights have individual light signatures. With the selected JCW signature, the front lights only show two horizontal stripes as daytime running lights and emphasise the minimalist design of the new MINI Cooper SE. The graphics of the matrix rear lights underline the width of the rear of the vehicle.

Racing-inspired interior.

The JCW seats combine synthetic leather with red stitching and multi-coloured knitted material in the shoulder section. The black and red colour concept is continued on the 2d-knit covering the interior of the door and the dashboard – the passenger side of which is adorned with the JCW-specific pattern in style of a chequered flag.

The central, high-resolution OLED display with a diameter of 240 mm bundles vehicle-related data and provides information on navigation, media, telephone and climate settings. With the MINI Experience Modes, it offers new possibilities for individualisation. These include the John Cooper Works-inspired GO-KART Mode, which colours the display and interior lighting anthracite red. In addition to the special GO-KART sound, the optimised throttle response of the accelerator pedal in this mode enhances the sporty driving experience.

New driver assistance systems and efficient charging.

With 12 ultrasonic sensors and four surround cameras, Parking Assistant Plus simplifies parking and identifies free parking spaces. The advanced EXPLORE Mode offers a unique solution for this vehicle segment: it allows parking via smartphone without the driver having to sit in the MINI.  A significant plus in convenience when parking space is tight at the side.

Fast charging with direct current is possible with up to 95 kW. This means that the battery can be charged from 10 per cent to 80 per cent in just under 30 minutes at a quick-charging station. The high-voltage battery is charged with 11 kW using alternating current. When navigation is activated, the high-voltage battery of the MINI Cooper SE is prepared to the ideal temperature for efficient charging depending on the weather conditions. The advantage: a significantly shorter charging time, especially at low outside temperatures.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI 
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

MINI Cooper S 5-door. Additional images available.

MINI Cooper S 3-door - additional images available.

Munich. With the idea of a vehicle that offers passengers as much space as possible in the interior with compact dimensions, MINI revolutionised individual mobility 64 years ago. Since then, the brand has focused on maximum driving pleasure with a minimum footprint. Characterised by a modern, digital and unmistakable design, the new MINI Cooper SE combines innovative technology with the traditional MINI DNA. In the fifth model generation of the MINI three-door, this includes a new world of digital experiences in the interior as well as modern assistance systems for the mobility of the future.

 "The MINI Cooper SE embodies the innovative power of MINI. With its dynamic design, sustainable performance and go-kart feel, it sets new standards in electric mobility," says Stefanie Wurst, Head of the MINI Brand.

All-electric driving fun with an enhanced go-kart feeling.
With 160 kW/218 hp and a maximum torque of 330 Nm, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds. The high-voltage battery with 54.2 kWh energy content placed in the vehicle floor enables a range of 402 kilometres determined in the WLTP test cycle. The excellent driving dynamics are based on the slightly increased track width as well as a wider wheelbase.

With fast charging with direct current of up to 95 kW, just 30 minutes are enough to charge the battery from 10 percent to 80 percent. The customer can optimise the charging process at any time with easy-to-understand settings and conveniently view them via the MINI App.

Even more expressiveness thanks to MINI LED headlights with Signature Modes.
Together with the newly designed octagonal front grille, the iconic round headlights define the striking face of the all-electric MINI Cooper SE. LED headlights with optional light signatures emphasise the vehicle's character and enhance its individual expression. The differently designed light modes start and end with a specially orchestrated welcome or goodbye animation.

The compact silhouette is characterised by typical MINI proportions. These include short overhangs, a short bonnet and a contrasting long wheelbase. This exciting appearance makes the MINI Cooper SE stand out in the urban jungle with classic design features and a contemporary aesthetic. The new, modern MINI design also characterises the clear surfaces of the rear section with flush tail lights.

Reduced to the essentials, the new MINI Cooper SE gains not only a strong presence and increased dynamics, but also additional efficiency. Thanks to the further optimised aerodynamic properties, the vehicle achieves a cW value of 0.28.

Emotional design in the interior for an immersive user experience.
The new minimalist interior in the MINI Cooper SE impresses with digital, immersive and warm characteristics. Fewer components, which are cleverly designed and implemented to a high standard, successfully transport the famous design of the classic Mini into the present. The purist interior of the new MINI is structured by the round OLED display, the characteristic toggle switch bar and the newly designed steering wheel. The curved dashboard is made of textile surfaces for the first time and characterises the feel-good atmosphere of the new MINI Cooper SE.

In the cockpit, the central, high-resolution OLED display sets a new standard. The new central instrument is both an experience and a comfort centre, and in the new MINI Cooper SE it moves closer to the driver for convenient operation.

Numerous functions such as navigation, telephony and entertainment can be operated with the brand's first fully-fledged voice assistant. The voice-controlled interaction takes place on the round OLED display in the form of an animation of graphic elements, typography and an avatar.

MINI Experience Modes and four newly designed trims offer a wide range of customisation options.
The MINI Experience Modes give the interior even more expressiveness through new solutions and take individualisation in the MINI Cooper SE to a new level. Each mode has specially designed backgrounds that look lively and high-quality with the greatest possible freedom from distraction. The MINI Projector can be used to immerse the dashboard in atmospheric colour worlds and patterns that are matched to the Experience Mode selected. The unique, immersive experience of projection, ambient lighting and MINI Interaction Unit extends into the door panels.

New driver assistance systems make everyday driving easier.
With 12 ultrasonic sensors and four surround cameras, the MINI Parking Assistant Plus simplifies parking and can identify possible parking spaces more clearly. TheExplore Mode also offers a unique solution for the vehicle segment. This allows the new MINI Cooper SE to be easily controlled and parked from the outside using a smartphone if the space at the side is too small for entry.

Once parked, the Remote 360 option allows the surroundings of the parked vehicle to be viewed via the MINI App, thus increasing safety. Shared moments can be captured by the snapshot function of the interior camera and transferred to the smartphone via WiFi Direct. The innovative MINI Digital Key Plus option also turns the smartphone into a digital key and facilitates car sharing. Numerous individual vehicle settings can be stored in this way, each ensuring a personalised vehicle experience.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

Munich. With its partnership at Munich's central Stachus, MINI puts creativity, self-realization, and community at the heart of city life. The Lovecraft project creates a cultural warehouse & social hub on more than 25,000 square meters of open space and over eight floors. Through creative use of space, a visionary place for urban coexistence is being created. MINI is supporting the project as a long-term partner and is actively involved in shaping it.

Creative repurposing

Lovecraft is already MINI’s second temporary urbanism collaboration in Munich. Back in 2021, MINI left a lasting mark on the Sugar Mountain project, which has now become an established meeting place. Today's Lovecraft was formerly one of Munich's largest department stores. The former shopping paradise is now being transformed into an open, cultural space.

A central meeting point on the spacious floors is the escalator in the middle of the building. Redesigned by MINI, the impressive centerpiece becomes a walk-in sculpture and playfully connects the floors with wooden stairs and slides. In bright colors and through typographic elements, the redesign stands for #BIGLOVE and the diverse interests that visitors can pursue at this special place.

Cultural Warehouse & Social Hub

The Lovecraft offers community areas, a food court, and a meeting theater. Various cultural events, exhibitions and fairs will provide a varied program. Co-creation areas encourage the joint development of ideas and new projects. On two floors, fully integrated movement areas will enable sports activities such as soccer, ping pong and skateboarding. In the future, the Zero Waste Arena will offer opportunities to repair, reuse and share.

The positive energy and creativity of the Lovecraft also radiates from the inside out into the urban space in the windowpanes designed through augmented reality and various art projects.

As an example of MINI's typical "creative use of space," the meeting place in the center of Munich stands for collaboration and joint creation of the future. Through shared experiences and thinking, dreaming and acting as a team, this place gives urban society spaces for a collective vision of the future and invites all visitors to an exciting experiment. True to the MINI brand promise "We spark individuality to uplift people’s lives."

On September 09 and 10, Lovecraft will celebrate its official opening in the heart of Munich.

For more information on Lovecraft, click here: https://www.lovecraft-munich.com/

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Communications MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com     

Andreas Lampka, Head of Communications MINI
Phone: +49-175-4381050
E-mail: andreas.lampka@mini.com

Munich. The purist design and the all-electric drivetrain of the new MINI Cooper are consistently geared towards urban driving fun, highlighting the exceptional status of the MINI within its vehicle segment. There is virtually no other vehicle model in the world that has succeeded in accentuating its own history and tradition based on evolutionary advancements while at the same time repeatedly setting new technical standards over a period of more than 60 years of construction. What has remained is the underlying notion of a vehicle that offers the greatest possible space utilisation for passengers despite compact external dimensions. New features include the world of digital experiences, modern assistance systems and a purely electric powertrain that guarantees locally emission-free mobility. As such, the fifth generation is a typical MINI while at the same time symbolising the brand’s
all-electric future.

“With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI,” says Stefanie Wurst, Head of MINI.

Charismatic Simplicity: the new MINI design style.
The design of the new MINI model generation is modern, digital and unmistakable. With the new MINI family, the brand takes driving fun, the user experience and a responsible attitude forward into a new era. This comprehensive transformation on the way to becoming an all-electric brand by 2030 is reflected in the authentic design of the new models, combining forward-looking technology with the elementary principles of body design and the brand’s origins. In doing so, it emphasises the urban character of the MINI along with the sheer joy of innovation.

“Inspired by our history, we have developed our own new design language, defining our DNA. We call it ‘Charismatic Simplicity’. The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand.” says Oliver Heilmer, Head of MINI Design.

The exterior: maximum reduction to the essentials.
In the new model generation once again, the MINI 3-door embodies the core of the brand. With its fully electric drivetrain, the new MINI Cooper is consistently geared towards urban driving fun, transporting the character of the iconic model into the brand’s purely electric future.

The agile and compact silhouette features hallmark MINI proportions:
short overhangs, a short bonnet and the contrasting long wheelbase with large wheels give the fifth model generation of the MINI Cooper a fascinating charisma with classic design features. At the same time, this emphasises the athletic impression and underlines the model’s contemporary urban orientation.

Details such as the flush door handles and the absence of fender flares and classic side scuttles support the modern design of the exterior by giving the surfaces a striking clarity. This reduction to the essentials places even more emphasis on the body paint finish on the larger body surface. In this way, typical MINI design features such as the visual three-part division of the vehicle body, the all-round window area and the contrasting roof have a greater impact, helping the new design style to take effect.

Striking face with fresh radiance: MINI LED-lights with Signature Modes.
In the new model generation, the front end of the all-electric MINI Cooper is once again characterised by the iconic MINI circular headlights and the striking grille. These go together to create the hallmark MINI appearance.
The new octagonal front grille with its filigree contour defines the front section even more powerfully than its hexagonal predecessor. Instead of chrome, the new accent colour Vibrant Silver adds highlights to the exterior, giving the new MINI Cooper an even more expressive appearance.

The daytime running light elements of theLED-lights support this striking look with fresh radiance due to unique light signatures. Horizontal light graphics are part of the Essential Trim. Optionally, the daytime running light elements can be switched to create three adjustable light signatures, thereby emphasising the distinctive character of each vehicle. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation. This interaction with the MINI Cooper heightens the sense of anticipation for the MINI even before you set off.

Reduced details for a powerful presence and increased dynamic performance.
As with the body design as a whole, the front headlights are not framed with chrome elements anymore. This results in the front section having a focused expression. Together with the fascinating curves of the bonnet and the clear-cut design of the front apron, the new MINI 3-door has a distinct and sporty look. This impression is supported by the vehicle’s track width and the dynamic indentation at the wheel arches.

The side view of the new MINI Cooper also conveys greater reduction and clarity. For the first time, the model appears without a circumferential Black Band. Reducing the number of components places the body colour more at the centre of interest, thereby ensuring a powerful presence. Black sills visually move the MINI Cooper closer to the road. The vehicle combines a modern take on the hallmark MINI design with outstanding aerodynamic properties. The cd figure of 0.28 is outstanding for the small car segment and makes the
MINI extremely efficient.

The new MINI aesthetic also gives the rear section a new, contemporary feel, featuring clear surfaces and flush rear lights. The vertical light clusters quote the classic MINI lights and can be switched to different modes in the same way as the front headlights. The third brake light and rear fog light are integrated flush into the rear design, emphasising the high quality of the sculptured modern rear section. A defined shoulder section gives the MINI Cooper a particularly powerful look. A striking black handle strip divides the rear section, its horizontal orientation highlighting the vehicle’s broad stance and the sporty flair that this conveys.

Four individual trims for even more character.
The all-electric MINI Cooper is available in four different trims. The Essential Trim presents maximum clarity and a reduced overall appearance, highlighting certain functional parts such as the logo in the new colour Vibrant Silver. The new range of external paint finishes underlines the modernity of the new MINI icon and sets positive accentuations with bright tones such as Sunny Side Yellow.

While the Classic Trim primarily applies to the interior, the Favoured Trim features particularly expressive details on the exterior. This trim variant offers the new, optional Spray-Tech design of the characteristic Multitone Roof with a combination of three different colours as well as a front grille in Vibrant Silver.

The John Cooper Works Trim lends maximum emphasis to the sporty flair of the all-electric MINI Cooper with a distinctive front and rear design. The frame of the front grille and the logo in high-gloss black underline the powerful overall look, while a contrasting roof in Chili Red – inspired by motor sport – and JCW-specific bonnet stripes in red or black optionally lend visual emphasis to the driving dynamics typical of MINI.

The interior: minimalist, digital, immersive & warm.
On the inside, the design of the front area echoes the famous minimalist design of the classic Mini. For the first model in 1959, Mini inventor Alec Issigonis designed an interior with a round instrument cluster in the centre and the characteristic toggle bar below. In the new MINI Cooper, it is precisely these two elements, in combination with the steering wheel, that structure the interior with its maximum purist design. Reducing everything to the essentials, the new interior makes do with a smaller number of components that are cleverly designed and implemented to a high standard. Behind the steering wheel, the optional head-up display ensures that all the relevant content appears in the driver’s field of vision. As a result, the dashboard on the driver’s side does not require an additional display, so it opens up the view to the front.

The amply sized, curved dashboard features textile surfaces for the first time. Warm, pleasant materials characterise the new, homely feel-good atmosphere in the interior of the MINI Cooper. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. There is a choice of different colours for the textile surfaces and seats depending on the trim design. To make the dashboard as slim and spacious as possible, the air vents are very flat.

The clear lines and generous space in the front seats give the interior a modern, airy feel, while the optional panoramic glass roof makes the interior particularly bright and friendly. In the dark, the side lighting is based on the ambient light, thereby contributing to a distinctive interior atmosphere. The seats are available in a basic version and in a JCW version, with side panels that are laminated with high-quality textile covering the adjustment buttons. The armrest, mounted on the driver’s seat, provides even more space in the centre console. The rear of the vehicle offers maximum reduction and comfort, while the loading accessories can be conveniently stowed in an additional underfloor storage facility in the luggage compartment. By folding down the rear seat in a 60:40 ratio, the luggage compartment can be flexibly expanded from 200 litres to provide a volume of up to 800 litres.

MINI Interaction Unit: High-Res OLED display revolutionises the user experience.
The central OLED display sets a new benchmark with its high resolution. Like the round instrument in the predecessor model, the new centre icon is the defining feature of the interior with its versatile functions. As an instrument cluster, the MINI Interaction Unit is a centre of both experience and comfort. Thanks to MINI Operating System 9, all vehicle functions can be operated intuitively with touch or voice control. The display in the redesigned cockpit has been moved closer to the driver so it is particularly convenient to reach. The diameter of the thin touch display with a high-quality glass edge has grown to 240 mm. Its operating logic is reminiscent of the standards familiar from smartphones.

The graphic presentation of the content is modern and focuses on the essentials. The upper area contains relevant vehicle-related information such as speed and battery status. When the speed indicator is pressed, a large, striking display with full-screen speedometer appears that puts a clear focus on driving. In the Home menu, the other widgets are displayed in thumbnail view to the left and right of the current menu function. They can be brought up and selected by swiping horizontally to the centre. In the lower area of the OLED display, the menu items Navigation, Media, Phone and Climate can be selected directly at any time. All other functions can be accessed via the menu in the same way as on a smartphone. The display returns to the default setting via the home button.

A whole new MINI experience: the new MINI Experience Modes.
The MINI Experience Modes, Core, Green and Go-Kart, each with their specific user interface design, are available as standard, with up to four additional modes available with the MINI Experience Modes optional equipment. The optional MINI projector on the back of the OLED display immerses the dashboard in matching colour schemes and patterns. The interplay of projection, ambient lighting and the MINI Interaction Unit results in a unique, immersive experience that extends into the door panels.

This immersive user experience makes the interior even more expressive based on new solutions, thereby giving rise to entirely new individualisation options in the new MINI Cooper. In Personal Mode, for example, an individually selected image can be set as the display background via the MINI App. The dominant colours of the image then extend across the textile dashboard surfaces by means of a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Each mode has specially designed backgrounds that convey a vibrant and high-quality effect by means of subtle movements while remaining as distraction-free as possible. When one of the seven modes is selected, the display focuses on a relevant “Mode App”. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display and the interior as a whole feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this MINI Experience Mode inspired by John Cooper Works. Vivid Mode draws on the colours of the album cover for the ambient lighting. Core Mode, Green Mode, Timeless Mode, Balance Mode and Personal Mode are also available for selection according to mood and personal needs.

Simply typical MINI: the redesigned toggle bar.
Underneath the dashboard, the design of the new MINI Cooper is particularly clean in appearance. One of the key factors here is the newly designed toggle bar. Here, the most important driving functions (parking brake, gear selector, start/stop key, experience mode toggle, volume control) are directly accessible. Its design is individua in accordance with its function.

The direct selection options on the toggle bar eliminate the need for a gearshift, so the new MINI Cooper offers more storage space in the centre console. In addition to the enlarged cup holders, there is also a large open storage compartment. The storage box with a knitted surface and a textile strap comes as standard with the Favoured Trim. Smartphones can be charged in the wireless charging area at the front of the console and are easier to find thanks to the central storage area.

Four newly designed trims for an individual look.
In line with the consistent reduction in the interior, the new contemporary colour and material concept is deliberately minimalist, too. Only newly developed, high-quality and environment-friendly materials are used. The dashboard and door panels with knitted surfaces made of recycled polyester create a pleasant atmosphere while at the same time setting specific accentuations with their two-tone design. Four newly designed trims convey differing versions of the modern feel-good concept in the interior. From Classic Trim onwards, the two-spoke basic steering wheel is replaced as a three-spoke version with a new textile strap in the six o'clock spoke.

The Essential Trim features an interior of maximum clarity and reduction. Black sports seats with distinctly patterned multitone textile harmonise with a coloured textile band on the dashboard. Certain functional parts on the inside and outside are highlighted with the new accent colour Vibrant Silver. On the exterior, for example, the logo appears in the new colour, contrasting sharply with the black, octagonal front grille.

In the Classic Trim, MINI uses a modern 2D knitted textile in the interior of a production vehicle for the first time. On the dashboard and door handles, two-tone black knitted textile provides a fascinating contrast to the high-quality synthetic leather seat. It is available in grey and black featuring a perforated houndstooth pattern, while the side contrasts in blue textile.

The modern, high-quality Favoured Trim is the most expressive option, featuring a two-tone houndstooth pattern on the knitted-textile instrument panel. Available in two colours and with traditional accent stitching, the perforated Vescin sports seats complement this extravagant interior in dark and light. The exterior with the front grille in Vibrant Silver can be combined in a particularly apt way with the all-new Spray-Tech roof which features a blending of three different colours.

The JCW Trim offers the sportiest interpretation of the new material concept. Combined with multi-coloured knitted textile and black synthetic leather with red stitching, the JCW seat with sports seat geometry echoes the colour concept of the dashboard and door trim. A distinct front and rear design likewise highlights the racing DNA of the trim in the exterior, with the vehicle grille and logo in high-gloss black underlining the powerful overall impression. Optional features include a contrasting Chili Red roof and JCW-specific red or black bonnet stripes.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.
In the new MINI Cooper, numerous functions can be controlled using the brand’s first ever fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the round OLED display in the form of an animation of graphic elements, typography and an avatar. For the visualisation, users have the option to choose between “MINI” – a stylised representation of a MINI – or optionally "Spike" already familiar to many MINI fans. Communication with this virtual travel companion is particularly true-to-life thanks to improved voice recognition. In order to ensure smoother communication, oral utterances are transmitted instantly and visualised on the display. In this way, the driver can control navigation, telephony, entertainment and numerous other vehicle functions by acclamation.

During the dialogue between customer and vehicle, the MINI Intelligent Personal Assistant continuously learns on repetitive routes. Drawing on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park. This makes day-to-day routines more convenient and personal.

MINI connects: the new MINI Operating System 9.
The new “Charismatic Simplicity” design language is also reflected in the aesthetic of the user interface, which brings together functional and emotional elements. The reduced design uses all-new graphics to create an extremely modern look. Static and dynamic elements blend naturally into the circular form of the OLED display, following a clear structure. Micro-animations enhance the already extremely intuitive interaction between the driver and central instrument and underscore the digital character of the new MINI family.

MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. Operation is intuitive and follows the standards familiar from consumer electronics.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, which can be selected directly. Swiping up from the lower edge of the screen reveals a tool belt, a process customers will be familiar with from many consumer electronics devices. Favourite functions can be stored here and called up again rapidly, i. e. navigation destinations and radio stations. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on the vehicle status. The optional Head-up display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can always be adjusted on the top layer by touch or voice command.

Depending on the Experience Mode selected, a single tap on the speed display transforms the entire MINI Interaction Unit into a MINI-typical speedometer.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloud-based MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Cooper takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

When driving, the complete MINI Navigation Package in conjunction with the optional MINI Connected Package provides support in the form of realistic 3D visualisations in complicated turning situations, display of the current traffic situation even without activated route guidance, information on parking options including digital payment options and much more. In addition, an optional augmented reality function is available for the visualisation of turn-by-turn directions. A charge-optimised route can be calculated for the all-electric MINI Cooper immediately after entering the destination.

In addition, MINI Connected Upgrades allow flexible bookings of additional vehicle functions – simply digital. In conjunction with the optionally available MINI Connected Package, the MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including gaming, music and video streaming. The new AirConsole app provides a unique form of in-car gaming for all passengers, making the smartphone the controller of the game on the OLED display.

New driver assistance systems make day-to-day life easier.
In addition to the automatic parking functions offered by the Parking Assistant, the new optional Parking Assistant Plus makes the parking process even easier. Thanks to 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces more clearly and can even independently initiate space-restricted parking manoeuvres. In addition, a manual parking process can be transferred to Parking Assistant Plus at any time. Explore Mode offers a uniquely convenient solution for this vehicle segment, enabling the new MINI Cooper to be parked simply using a smartphone if the space at the side is too limited for entry.

The innovative MINI Digital Key Plus option also uses the smartphone to ensure a convenient and personalised vehicle experience. Here the smartphone turns into a key, enabling automatic opening of the vehicle. The welcome projection of the front and rear lights begins as soon as the driver is within three metres of the car; the doors are unlocked when the driver is less than one and a half metres. The digital key can be transferred to different users and replaces the handover of the classic vehicle key for easier car sharing.

The MINI App also offers other functions that increase user safety. With the Remote 360 option, for example, the surroundings of the parked vehicle can be viewed in the MINI App. A camera in the inside provides a view of the interior. Furthermore, the Snapshot function offers the opportunity to capture shared moments in a photograph and to upload them via WiFi-Direct to the smartphone.

Enhanced go-kart feeling thanks to electrified drivetrain technology.
The new MINI Cooper combines locally emission-free mobility and all-electric driving fun. With a completely new powertrain, the vehicle is available in the Cooper E variant, and with a higher output and range also as the Cooper SE.

The 135 kW/184 hp electric motor of the MINI Cooper E generates a torque of 290 Nm, accelerating the vehicle from standstill to 100 km/h in 7.3 seconds. With an output of 160 kW/218 hp, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. The range determined according to the WLTP test cycle is up to 305 kilometres for the MINI Cooper E based on the high-voltage battery with 40.7 kWh of capacity. In the MINI Cooper SE, the calculated range increases to a maximum of 402 kilometres due to a battery capacity of 54.2 kWh. *

Excellent driving dynamics for comfortable and sporty mobility.
A slightly increased track width and wheelbase provide the basis for excellent driving dynamics. The vehicle is fitted with a suspension and damping system that is tuned for spirited handling. Combined with the precise steering feel typical of MINI, powerful brakes and a low centre of gravity thanks to the high-voltage battery installed in the floor, the new MINI Cooper enhances day-to-day convenience.

With highly preloaded stabiliser mounts on the axles, the driver experiences a significantly improved body response during dynamic cornering as well as a valuable gain in steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort. The MINI Cooper is also equipped with a strut brace for an even sportier driving experience.

With its tyre diameter increased to 635 mm, the MINI Cooper has a more powerful visual presence, while at the same time offering improved driving dynamic performance and comfort. In addition, the tyre width of the optionally available 17-inch and 18-inch rims is increased by 10/20 mm to 205/225 mm to emphasise the typical MINI go-kart feeling. Available rim sizes range from 16- to 18-inch.

The precise set-up of steering and all driving stability control systems, to ensure both comfortable and sporty driving, guarantees an exceptional experience in all driving situations.

New MINI Experience Modes for individually tailored driving fun.
The various MINI Experience Modes can be activated with a flick of the toggle switch “Experiences”. GO-KART mode emphasises the racing DNA of the MINI Cooper in a particularly emotional way by adjusting the agility and stability of the chassis set-up, for example. In this mode, the projector behind the central OLED display also bathes the cockpit in the John Cooper Works-inspired shades of anthracite and red. Meanwhile, further individual setting options enable configuration of the steering response and the intervention limits of the traction control to ensure even more intense driving fun.

By contrast, Green Mode optimises the efficiency of the drivetrain, orienting the electric motor towards maximum range based on various parameters. Improved recuperation management in the new MINI Cooper is one of the contributing factors here: this feeds excess energy to the battery when braking or coasting, thereby increasing the vehicle’s range. Visualisations enable the driving conditions and their influence on the vehicle’s range to be more readily understood. The driving conditions and their influence on the range can be more easily understood through visualizations. Tips for efficient driving and a power meter increase the motivation for economical driving in a fun way. For example, the driver can specifically understand the effect of their behaviour through gaining “bonus range”.

These immersive driving experiences are enhanced by completely new acoustic worlds created by the digital MINI Sounds. The repertoire includes entirely new driving sounds in the interior, an unmistakable MINI brand sound as a mark of identification, jingles for the new MINI Experience Modes, and 30 new sound signals for information and warning functions. This creates a distinctive recognition feature that is typical of MINI on the acoustic level, too.

Simplified and efficient battery charging.
The battery of the MINI Cooper can be charged via alternating current with 11 kW. Fast charging with direct current is possible in the MINI Cooper E with 75 kW and in the Cooper SE with up to 95 kW. At a fast charging station, this allows the battery to be charged from 10 per cent to 80 per cent in just under 30 minutes. Depending on the weather conditions, active navigation via MINI Navigation ensures the high-voltage battery reaches the ideal temperature for efficient charging in advance. This can significantly reduce charging time, especially in cold outdoor temperatures.

For a transparent and simple charging process, the customer can optimize the charging of the vehicle battery through easy-to-understand settings. The start time for charging can be selected or a specific time window for charging can be set, for example. A certain target level for battery capacity can be determined in advance, too. For a particularly pleasant start, charging can be set to be completed by a selected departure time, and the vehicle interior can be air-conditioned to the desired temperature by this time.

The MINI App provides a convenient overview of the charging process, even if the customer is not near the vehicle. This provides details of the current battery status, a charging-optimised route plan, and charging history – including all costs and savings.

_{*The specified technical data are preliminary.}

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Laura-Marie Kremser, Press Spokesperson BMW Group Design
Phone: +49-89-382-98114
E-mail: laura-marie.kremser@bmwgroup.com

Martin Tholund, Press Spokesperson Digital Car BMW & MINI,
Digital Products and Services, Technology Partnerships, Software
Phone: +49-151-601-77126
E-mail: martin.tholund@bmwgroup.com

Munich. As a 3-door model in its fifth generation, the all-electric MINI Cooper underscores the brand’s tradition with its hallmark MINI design and stands for urban driving fun. The new MINI Countryman has grown in external dimensions and offers its passengers even more space, comfort, and safety – even beyond paved roads thanks to all-wheel drive. The new MINI Cooper and the new MINI Countryman are both fully electric, guaranteeing locally emission-free driving and emphasising the exceptional position the MINI has in its respective segment by combining distinctive design, advanced drivetrain technology and an immersive digital experience.

Electrified go-kart feeling and an immersive user experience take the MINI DNA to a new level. The new MINI models are characterised by a modern and purist design that focuses on the essentials. The core of the brand is also embodied in the fifth model generation of the MINI Cooper 3-door – all-electric and consistently geared towards urban driving fun. The new all-electric MINI Countryman has grown and emphasises its suitability for setting out on adventures beyond the city limits. In addition, the MINI Aceman will premiere in April 2024 as a crossover in the premium small car segment.

“The continued high demand for our locally emission-free vehicles confirms our path to a fully electric future. It demonstrates the openness of our global MINI community to electric mobility, and I am confident that the new generation of MINI models will inspire even more people. Thanks to our electrified go-kart feeling, an immersive user experience and a responsible attitude, the new MINI family is tailor made for urban target groups all around the world,” explains Stefanie Wurst, head of the MINI brand.

Consistently advancing the all-electric model portfolio.
Since the relaunch of the brand at the turn of the millennium, the MINI has not only developed into a premium vehicle, but it has also reinvented itself time and again without neglecting its own origins and tradition. This constant development and the ability to regularly set new trends have established a large fan base for MINI worldwide. On its way to becoming an all-electric brand, MINI is now presenting two of its most important models.

The new vehicles enable locally emission-free mobility and allow MINI drivers to adapt them to their different lifestyles and requirements. The hallmark MINI creative use of space offers maximum flexibility as well as enabling a high degree of variability in terms of interior design. The user experience takes a noticeable technological leap with the MINI Operating System 9, which has been optimised for touch and voice control. The round OLED display, the MINI Interaction Unit, is both an instrument cluster as well as the centre of experiences and comfort. Textile surfaces revolutionise the aesthetic appeal of the interior by reducing it to the essentials and adding a new level of well-being and warmth.

The new MINI models interpret design features with impressive clarity.
The new MINI family takes driving fun, the user experience, and the responsible attitude of the brand into a new era, a comprehensive transformation that is reflected in the new design language “Charismatic Simplicity”. This combines the traditional MINI values with progressive innovations in a particularly authentic way, reducing the vehicle design to the essentials.
The new models of the MINI family share a purist design that takes equal account of the urban character of MINI and the innovative spirit of the MINI community.

Short overhangs, a short bonnet, a long wheelbase, and big wheels – the proportions of the new model generation are typical MINI. The visual three-part division into the vehicle body, the surrounding window area and the contrasting roof also ensures the new MINI models are instantly recognisable. The surfaces of the all-electric MINI Cooper and the MINI Countryman look particularly exciting thanks to the integrative treatment of details. Flush door handles, the absence of fender flares and side scuttles underline the clear and modern overall impression. The clearly defined shoulder area gives the new MINI models a decidedly athletic vehicle body.

The vehicle's character, which is as agile as it is compact, is reinforced by new daytime running light elements for the LED headlights and the Matrix LED taillights with three different settings on all new vehicle models. These individual light signatures each support different aspects of the car body design and interact with the environment by means of a special welcome and farewell light animation.

The all-electric MINI Cooper: the reinvention of the original.
Going into its fifth model generation, the MINI Cooper 3-door still embodies the core of the brand. As an all-electric vehicle, the new MINI is available in the Cooper E variant and as the Cooper SE, featuring higher output and range. Within the new MINI family, “Cooper” refers to all MINI 3-door and 5-door models, and also the MINI Convertible. It is no longer used as an engine specification. The classic round headlights and the striking octagonal grille are the dominant features of the front section, making the model the characteristic face of MINI.

The distinctively structured bonnet contributes to the intriguing surface design. Black side sills visually move the all-electric MINI Cooper closer to the road. Four different trims – Essential, Classic, Favoured and JCW – serve the purpose of differentiation, each giving the new MINI its own distinct character.

The 135 kW/184 hp electric motor in the MINI Cooper E generates a torque of 290 Nm and accelerates the vehicle from standstill to 100 km/h in 7.3 seconds. With an output of 160 kW/218 hp, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. The range determined in the WLTP test cycle is 305 kilometres for the MINI Cooper E and 402 kilometres for the MINI Cooper SE. *

The interior: minimalist, digital, immersive & warm.
In the interior, the design of the front section harks back to the elegantly minimalist design of the classic Mini with a slim and generous dashboard and a multifunction steering wheel for hallmark MINI go-kart feeling. The central OLED display, the MINI Interaction Unit, sets a new standard with its high resolution and contributes to the heightened presence of the circular instrument, which has a diameter of 240 millimetres.

The new MINI Intelligent Personal Assistant can be activated by saying the words “Hey MINI”. Being able to control numerous functions with voice control increases comfort, facilitating greater concentration on driving. The newly designed reduced toggle bar with five switches includes all driving functions and is ideally positioned for the driver below the circular instrument. The gearshift has been eliminated to create additional storage space between the front seats. In the wireless charging area in this storage space, mobile devices can be charged and conveniently accessed at any time.

The new interior experience is mainly created by the textile surfaces. A specially developed knitting process is used to create the easy-care, versatile structure of the two-colour textile. Optionally, up to seven MINI Experience Modes bring the dashboard to life. Special light projections extend the colours of the round instrument across the dashboard, expanding the overall experience of the user interface in the interior. The new cockpit customisation options add a personal feel-good factor to the interior of the new MINI Cooper.

All trims of the all-electric MINI Cooper feature seats in high-quality Vescin artificial leather, while all textiles and yarns for the seat, knitted surfaces, vehicle headliner and floor are made from recycled materials.

The new MINI Countryman: all-electric and adventurous.
Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor, offering even more space and comfort. Wider wheel arches and a clear, modern design enhance the crossover aesthetic appeal of the rugged MINI adventurer. The elegant design of the C-pillar differs according to the vehicle trim and is based on one of the vehicle’s four roof colours. The upright shape of the new Matrix taillights frame the rear of the vehicle. Below the model lettering, the body tapers across the entire width and, together with the striking, all-round vehicle band in black, emphasises the enhanced presence of the new MINI Countryman.

The 150 kW/204 hp electric motor in the MINI Countryman E generates a torque of 250 Nm and accelerates the car from standstill to 100 km/h in 8.6 seconds. With 230 kW/313 hp, the electric motors of the all-wheel drive MINI Countryman SE ALL4 generate a combined torque of 494 Nm in total and accelerate the vehicle from 0 to 100 km/h in 5.6 seconds. The range determined according to the WLTP test cycle is 462 kilometres for the MINI Countryman E and 433 kilometres for the MINI Countryman SE ALL4. *

The interior: individual, multifunctional and full of high-level comfort.
In the interior, the versatile new MINI Countryman is the largest and most spacious MINI model available thanks to its high degree of adaptability. The clearly designed dashboard and the door panels are covered with woven textile surfaces. Their design is coordinated with eight different MINI Experience Modes: these maximise the options for individualising the interior by means of light projections, a customisable user interface and new engine sounds.
The MINI Operating System 9, which has been optimised for touch and voice control, together with the central OLED display with a diameter of 240 millimetres and many new, digital additional functions in the MINI Connected Package, noticeably raises the level of hallmark MINI driving fun in the cockpit of the new MINI Countryman. This also becomes apparent in the newly designed multifunction steering wheel with two-spoke design and optional textile strap instead of the classic lower spoke. Compared to the MINI Cooper, the air outlets in the cockpit are arranged vertically and, together with the upright dashboard, emphasise the character of the new MINI Countryman.

As in the exterior, the vertically mounted door handles in the interior are integrated flush with the surfaces. In combination with the tinted panoramic glass roof and the clear, reduced shapes of the front seats and rear seat, the ambience in the new MINI Countryman is particularly bright and spacious. The increased body size provides additional headroom and legroom, expanding the space options in the compact premium Crossover. The four available trims – Essential, Classic, Favoured and JCW – offer different design and equipment levels and give the new MINI Countryman a distinctive character.

*All specified technical Data are preliminary.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Tel.: +49-89-382-23662
E-mail andreas.lampka@mini.com

Munich. Exactly 64 years ago, on August 26, 1959, the first classic Mini was presented. Plenty of interior space with the smallest possible external dimensions, room for four occupants, impeccable driving characteristics, low fuel consumption and an affordable price - these were the specifications followed by the creator of the Mini, designer Sir Alec Issigonis.

Since the brand's relaunch with the market introduction of the New MINI in 2001, the principle that was valid 64 years ago has been confirmed: A superior concept convinces in many ways. This is still true today for the MINI 3-door, MINI 5-door and MINI Convertible small cars, for the MINI Clubman and the MINI Countryman in the premium compact segment. They all display individual strengths and each has its own unique character, but at their core they are above all one thing: a MINI.

In 2008, for the first time at MINI, the motto is: Full driving pleasure, zero emissions. With the MINI E, the BMW Group set a milestone on the road to mobility independent of fossil fuels. A total of more than 500 units of the all-electric MINI were handed over to selected customers in a pilot test.

Since 2017, the MINI Cooper SE Countryman ALL4 (fuel consumption combined: 2.0 - 1.7 l/100 km; electricity consumption combined: 14.0 - 13.1 kWh/100 km; CO2 emissions combined: 45 - 40 g/km) has been the first MINI model in which a plug-in hybrid drive system opens up the possibility of purely electric and thus locally emission-free mobility and delights with sporty agility and superior versatility. The plug-in hybrid system of the robust all-rounder consists of a three-cylinder gasoline engine with MINI TwinPower Turbo technology, which directs its power to the front wheels, and an electric drive acting on the rear wheels. Together they generate a system output of 162 kW/220 hp.

With the MINI Cooper SE (power consumption combined: 17.6 - 15.4 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km), which will be launched in 2019, MINI is once again providing groundbreaking impetus for urban mobility. The spontaneous power delivery of the 135 kW/184 hp electric motor, the model-specific chassis tuning and the low center of gravity of the vehicle help the MINI Cooper SE achieve the agility typical of the brand. The lithium-ion high-voltage battery positioned low in the vehicle floor enables a range of 203 to 234 kilometers determined in the WLTP test cycle.

The MINI Cooper SE Convertible (power consumption combined: 17.2 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km) is the world's first locally emission-free premium convertible in the small car segment. The electric drive system accelerates the MINI Cooper SE Convertible smoothly from standstill to 100 km/h in 7.3 seconds. With a range of 201 kilometers determined in the WLTP test cycle, open-air excursions are possible well beyond city limits. It shortens the transition to the all-electric, digital and distinctive next-generation model family.

MINI is consistently pursuing the path to an all-electric model range. The first two members of the new MINI family will be unveiled at the IAA (International Motor Show) in Munich (September 5-10, 2023). And so, on its 64th anniversary, MINI is gifting itself with a bright future.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

The earlier-generation MINI Cooper S Countryman is characterized in particular by its agile handling and typical MINI driving fun. The MINI Cooper SE Countryman ALL4 offers locally emission-free mobility without compromising on driving dynamics.

Both generations of the MINI Countryman embody the go-kart feeling typical of the brand and prove to be the ideal companions for exciting camping adventures.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson , Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Munich/Cologne. Shortly before the official launch of the new MINI family at the IAA MOBILITY 2023, MINI is offering an exclusive look at the central control unit - the MINI Interaction Unit. The round OLED display was developed together with Samsung Display Corporation and represents a first in the automotive industry. For the staging at gamescom, MINI chooses one of the most iconic settings in pop culture as a reference: the high-tech lab. At the center of the MINI Lab is a gigantic incubator tank reminiscent of great science fiction, gaming and anime classics.

MINI is the main sponsor of the gamescom merchandise area for the 2nd time and sponsors the Cosplay Awards at the world's biggest games event. From August 23 to 27, 2023, gamescom will gather hundreds of thousands of gaming fans from all over the world in an exhibition area of around 230,000 square meters at Koelnmesse.

Focusing on Technology.
Science fiction provides the appropriate context for staging the future and technology. MINI is taking a complementary approach to the playful impact last year when the brand presented the MINI Concept Aceman with Pokémon Mode.

"MINI is a great fit for gamescom, because MINI is an experience and community brand. Last year, the MINI Concept Aceman was the focus of our presence. This year, we want to focus on the technical highlight in the interior of our new MINI family, our round OLED display, through a playful and digital experience. Science fiction as an ode to the future is the perfect setting for our innovations", says Stefanie Wurst, Head of MINI.

The heart of the new MINI family is the iconic MINI Interaction Unit, which incorporates the most advanced OLED technology from Samsung Display Corporation. MINI and Samsung Display put people at the center of their activities by developing progressive solutions for mobility and user interfaces.

Engagement for gamescom-Communities: Play On!
MINI stands for individuality. The MINI Interaction Unit shows different designs and content depending on the selected Experience Mode. The new Personal Mode in particular reinforces the consistent expression of individuality. In this mode, a picture from the smartphone gallery can be set as the background of the center display via the MINI app, thus personalizing the entire cockpit ambience. Visitors to gamescom can discover the various modes at the trade fair stand.

MINI not only invites gamescom visitors to its MINI Lab in Hall 5.2, but also supports the cosplay community. At the Cosplay Awards, world-class cosplayer Ben Bergmann aka Maul Cosplay represents MINI as a judge. The winners of the award will receive an invitation to the exclusive MINI UNITED - the launch party of the new MINI family.

Next Stop: IAA MOBILITY
At gamescom, visitors will see a special detail of the new MINI family. At the IAA MOBILITY 2023 in Munich, the center display will be transferred to the new models like a nervous system to the final body and brought to life - as in science fiction.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Communications MINI
Phone: +49-89-382-28030
E-Mail: franziska.liebert@mini.com    

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-Mail: andreas.lampka@mini.com

Thanks to its powerful electric motor, the all-electric MINI is ideal for exploring the streets along the Alster to the Elbphilharmonie in an environmentally friendly way. The MINI Cooper SE in the Resolute Edition impresses not only with its sportive design, but also with its performance. The 135kW/184 hp accelerate the vehicle from 0 to 100 km/h in just 7.3s.

The 17" MINI Electric Power Spoke 2-tone wheels give the vehicle a dynamic look. The elegant Nanuq White exterior color rounds off the stylish appearance.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Goodwood. MINI also gave a preview of the future MINI family with the premiere of the all-electric MINI Concept Aceman. The limited-edition MINI Cooper SE Convertible with electrified open-air driving fun also delighted visitors. At the Goodwood Festival of Speed 2023, which has just ended, MINI was able to thrill the numerous festival visitors with several premieres. Last weekend, the legendary motorsport festival took place in the picturesque parkland around Goodwood House in West Sussex for the thirtieth time. MINI celebrated the summer party of automotive culture together with a diverse field of participants. With the MINI JCW 1to6 Edition, the MINI Concept Aceman and the strictly limited MINI Cooper SE Convertible, the brand presented its diverse product portfolio on site.

MINI inspires at the legendary Hillclimb.
The Goodwood Festival of Speed is known for its proximity to the public and the legendary racing section past Goodwood House. Rarely do automotive enthusiasts have the opportunity to get so close to the vehicles and drivers that made them famous. At the center of the action is the legendary Hillclimb. Following its podium finish at the 24-hour race at the Nürburgring, the MINI John Cooper Works 1to6 Edition celebrated its British motorsport debut on the hillclimb this weekend. "The manual 6-speed transmission is not only the inspiration for the name of this special edition, but also makes it a unique high-performance model. Limited to 999 units, the edition celebrates the brand's roots in motorsport as well as our typical go-kart feeling and maximizes the brand-typical driving fun," explains Stefanie Wurst, Head of MINI.

Driver of the edition car was none other than Charlie Cooper, the grandson of legendary racing car engineer John Cooper. Every year, the inconspicuous section of track up to the top of Goodwood Hill is regarded as a demanding yardstick for the participating manufacturers in terms of the performance of their vehicles and drivers.

A glimpse of the future.
The MINI Concept Aceman, a concept car that provides a glimpse of the future MINI family, also made its debut in the UK and demonstrated the dynamics of all-electric mobility from MINI. The concept car impressively demonstrated what the future holds for MINI in terms of design, interior and electric performance.

Limited MINI Cooper SE Convertible at Electric Avenue.
Away from the racetrack, visitors to Electric Avenue were able to experience the first, all-electric MINI Cooper SE Convertible. The festival section, which focused on electrified automobility, provided visitors with information across all brands regarding the advantages of electrically powered vehicles. Limited to just 150 units for the UK, the MINI Cooper SE Convertible has a range of 201 kilometers according to the WLTP test cycle. It is the world's first locally emission-free premium convertible in the small car segment and shortens the transition to the next-generation all-electric MINI model family.

After four eventful days, visitors and participants are already looking forward with anticipation to next year's automotive innovations at the Goodwood Festival of Speed.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-Mail: andreas.lampka@mini.com

Stockholm. Days that never end – what sounds like pure stress in everyday urban life takes on an entirely different twist amid the vast landscape of the archipelago. Around midsummer, in the middle of June, hours of sunshine and seemingly endless bright nights provide plenty of time to relax outdoors. The MINI Cooper S Convertible offers open-top driving fun for an extended summer adventure along the Swedish Baltic coast. From Stockholm, a short drive on the E18 towards Östhamra is all it takes to leave behind the hustle and bustle of the big city. From here, routes 276 and 278 lead south-east on small country roads through a picturesque natural setting and on to the coast.

Island feeling.
The archipelago north-east of Stockholm is characterised by the deep cuts made by the Baltic Sea to create a rugged coastline. Numerous small islands and an vast expanse of water give a sense of endless space. As soon as you lower the top of the MINI Cooper S Convertible (fuel consumption combined: 6.6-6.2 l/100 km; CO2 emissions combined: 151-141 g/km according to WLTP), this impression is reinforced, revealing a view of the numerous wooden houses along the shore painted in typical Swedish red. This matte yet vibrant colour has its origins in the Swedish mines, where iron hydroxide is extracted as a byproduct. When exposed to air, it becomes iron oxide – in other words rust. This is what creates the unique and typical colouring of the Swedish wooden huts – the bathing houses and excursion restaurants that are a typical feature of the landscape along the Baltic Sea.

Lots of sunshine through the open roof and the constant view of the water intensify the desire to jump into the cool water. Before heading deeper into the archipelago, a stop at Solöbadet is a good idea. From the water, the MINI Cooper S Convertible with its body in Melting Silver III and comfortable leather seats in Chester Malt Brown fits perfectly into the scenery on the shore – and makes you want to drive on.

After the swim, a short detour leads north. Crossing a small bridge, we reach the island of Marholmen, where the decorated maypole already stands on the festival meadow of this small islet. As in the whole country, the longest day of the year is celebrated here by singing and dancing together. Midsummer in Sweden is a time of community festivities. Laughter, music and happy get-togethers are the stuff of summer memories, making them unforgettable.

Endless days for exploring.
Looking out over the water glittering in the light, the numerous bays and islands overgrown with small forests, you forget the passing of time – especially around the time of the Midsummer Festival. This is because it is bright at any time of day. But your appetite for the Nordic cuisine with its fresh fish and crisp vegetables reminds you in time that it is getting late. With acceleration from 0 to 100 km/h in just 6.9 seconds and the dynamic Steptronic sports automatic transmission, the journey to the eastern end of the archipelago continues swiftly, offering typical MINI driving pleasure. How fortunate that a restaurant is still open on Furusund: it instantly feels like home with its family atmosphere and freshly caught food.

As we eat, the spectacle of different hues on the horizon unfolds, typical of this time of year. It may be approaching midnight now, but instead of being shrouded in deep dark black, the sky glows in a fascinating mix of different colours including blue, purple, orange and pink. In this unique atmosphere, the top of the MINI Cooper S Convertible naturally remains open late at night. The distinctive blend of freedom and driving pleasure is a perfect match for the Swedish highlight of the summer season and on the return journey to Stockholm provides special moments that are just as memorable as the surreal light above the winding archipelago.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Communications MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Richmond Hill, ON/Calgary, AB. In mid-April, MINI announced that the one millionth example of the current generation MINI had rolled off the production line. On Wednesday, June 28th that vehicle was delivered to Steve and Kerry Lockhart who are now part of the MINI family.

The one millionth MINI of the current generation is an all-electric MINI Cooper SE built at Plant Oxford in the United Kingdom. Fittingly, the tradition-rich British plant is celebrating its 110th anniversary this year.

“We’ve been MINI fans for a number of years, and finally decided to purchase our first MINI earlier this year,” said Steve Lockhart, a Redwood Meadows resident who purchased the one millionth MINI with his wife Kerry. “It’s such an iconic brand. To be a small part of its rich history is both humbling and exciting. I wasn’t expecting this attention when we decided to purchase our first MINI!”

In 2013, MINI presented the current and fourth generation MINI 3 door for the first time. It has been available worldwide since 2014. The one millionth MINI 3 door of the current generation was delivered at MINI Calgary in Alberta, Canada.

The millionth MINI has special features including badging and details demarcating its heritage and milestone status. To mark its delivery, a fun celebration in true MINI style was hosted at MINI Calgary. But perhaps most heartwarming for the Lockharts was a video message from Charlie Cooper – grandson of John Cooper and member of the MINI royal family – welcoming them to the family. “You’re going to have a lot of fun with your MINI,” said Cooper in his message. “I remember getting my first MINI – it wasn’t my first car…because my dad said you’ve got to EARN getting your MINI Cooper, which I got when I was 18. You’re now part of the family,” continued Cooper, “so get out there and enjoy it!”

Right from the start, MINI was an attention-getting, fun-loving member of high society. Royalty, film stars, musicians and celebrities fell in love with it. The brand celebrated its 60th anniversary in 2019, and now celebrates the delivery of its one millionth example to a family that – while perhaps surprised by the fanfare when they arrived to pick up their new vehicle – seems to have fallen just as much in love with the brand, the vehicle and the community.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Thanks to its all-wheel drive and an impressive system output of 190 hp, the MINI Cooper SD Countryman ALL4 is ideally suited for adventures in the nature and provides typical MINI driving pleasure on the winding roads of Slovenia. With the roof tent specially designed for MINI, the camping adventure can be optimally combined with a cosy place to sleep under the stars.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Nürburg. A completely new MINI John Cooper Works with a 6-speed manual transmission will complement Bulldog Racing's line-up, competing with Start Number #126 in the VT2-FWD class at this year's 24-hour race at the Nürburgring.

In addition to that, the crowd favorite red MINI John Cooper Works #112 from last years’ 50th anniversary 24-hour race at the Nürburgring was continuously developed during the winter break in Nürburg and will again start in the SP3T class.

"On our path to becoming an all-electric brand, we are working very intensively on concepts for John Cooper Works models with an electrified drivetrain. We are delighted that two MINI John Cooper Works race cars from Bulldog Racing are flying the flag for us in this 24-hour race at the Nürburgring” says Stefanie Wurst, Head of the MINI Brand.

Charlie Cooper (GBR), whose grandfather John Cooper invented the Mini Cooper in 1961, will be making his 24-hour race debut after having already completed two NLS races in 2023. Prior to that, the Englishman had successfully qualified for his DMSB Permit Nordschleife. The rest of the driver line-up, as well as technical details of the race cars, will be announced at a later date.

In case of queries, please contact:

Corporate Communications

Bulldog Racing Team
E-mail press@bulldog-racing.com

or

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

Nürburg. An unfortunate tire choice at the start of the race and two punctures in the further course of the race lost the team a better result. In its class (VT-2 FWD) the MINI John Cooper Works finished in 13th place out of 16 starters. During the pit stop in the third lap the rain tires were swapped for slicks. In the fourth lap, Bulldog Racing's MINI John Cooper Works pitted again with a flat front left tire. On the penultimate lap, the front right tire fell victim to a yet another puncture. In total, the team had to pit five times in the four hours of the race and completed a total of 21 laps. The MINI John Cooper Works of Bulldog Racing finished the second race of the season at the Nürburgring without an accident. Sebastian Sauerbrei (GER) "Unfortunately we made the wrong tire choice at the beginning and started on rain tires. The predicted rain did not arrive at the track, so I came into the pits on the third lap to pick up the slicks." That pit stop, along with a puncture on the fourth lap, caused Bulldog Racing's MINI John Cooper Works to lose valuable time. Sebastian completed 15 laps, his fastest time was a 09:56.38. Charlie Cooper (GBR) set his new best time on the MINI John Cooper Works with 10:33.30 on his seventh lap and did not suffer any punctures.

In case of queries, please contact:

Corporate Communications

Bulldog Racing Team
E-mail press@bulldog-racing.com

or

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

^{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

^{www.bmwgroup.com
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Leipzig. MINI's fully electric future will start in 2023 with, among other things, the new MINI Countryman at the BMW Group plant in Leipzig. This will be the first time that a MINI model is produced entirely in Germany. The locally emission-free all-rounder is an excellent fit for the BMW Group's sustainable production site in Leipzig, one of the most modern and sustainable automotive factories in the world. As the company's pilot project for establishing a "green plant," a long-term, sustainable strategy for energy generation and consumption comes into play here.

"We are looking forward to handing over the first MINI "Made in Germany" to our customers. The new, all-electric MINI Countryman demonstrates what the brand stands for: electrified go-kart feeling and a strong focus on a minimal environmental footprint," says Stefanie Wurst, Head of MINI. 

Petra Peterhaensel as Plant Director and Sonja Hengstler as Project Manager for the new MINI Countryman are responsible in Leipzig for the transformation toward more electromobility and sustainable production of the E-components as well as the entire vehicles. A core workforce of 5,600 employees produces around 1,000 vehicles every day. The new MINI Countryman comes off the production line in Leipzig together with the BMW 1 Series, BMW 2 Series Gran Coupé and BMW 2 Series Active Tourer. This makes the location the first plant at which vehicles of the BMW and MINI brands are manufactured together, once again demonstrating maximum flexibility.

Electromobility as a driver.
The expansion of electromobility is an integral part of the BMW Group's sustainability strategy. Today, one in five MINI models is already electrified, a testament to MINI fans' enthusiasm for locally emission-free driving fun. The next major milestone and stimulus for the plant is the production of the new MINI Countryman, which will roll off the production line in Leipzig from the end of this year. The high-voltage batteries for the all-electric MINI Countryman will then come from the plant's own production facilities.

To this end, the BMW Group is expanding its capacities for e-component production at the Leipzig site by eight production lines by 2024 and investing more than 800 million euros. The future production area of 150,000 square meters on which E-components will be manufactured represents a sustainable investment in the future viability of the Leipzig plant. The expansion is associated with job security and even job growth. By 2024, more than 1,000 employees are to be employed in E-component production.

Long-term commitment to sustainability.
Sustainability is in the genes of the plant Leipzig. Part of the energy required for automotive production can be generated by four wind turbines 190 meters high directly on the Leipzig plant site. In 2021, 21.9 GWh of electricity was generated from wind power. This corresponds to the annual electricity consumption of over 5,000 3-person households. Since 2017, the electricity generated can be temporarily stored in the battery storage farm in up to 700 high-voltage batteries from BMW i3 models.

"Our Leipzig vision is the complete decarbonization of production by replacing fossil fuels with hydrogen. At the BMW Group plant in Leipzig, we are the first automotive plant in the world to use a newly developed burner technology in our paint shop that can use green hydrogen instead of natural gas. Hydrogen has already been used in plant logistics since 2013. Today, five hydrogen filling stations provide energy for over 130 fuel cell-powered industrial trucks, the largest fleet in Germany," emphasizes Plant Director Petra Peterhaensel.

As the brand's largest model, the all-electric MINI Countryman leads the new MINI family into an era of locally emission-free electromobility. The transformation to an all-electric brand by 2030 begins with this model generation. Thanks to space-saving components such as the particularly flat high-voltage battery, which is also produced at the BMW Group Plant Leipzig, the MINI Countryman will offer additional space and even greater comfort in the future.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson
Product Communications MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

Munich.  Waves rolling gently onto the beach and the endless horizon in view – a day at the seaside offers refreshingly expansive perspectives and a feeling of freedom. In line with this, the MINI Convertible in the Seaside Edition celebrates 30 years of individual style and maximum fresh-air driving fun. To mark the anniversary of the open-top four-seater, MINI now presents the sporty classic with exclusive equipment and design features – optionally in a shimmering blue Caribbean Aqua paint finish or in the light Nanuq White bodycolor. The Seaside Edition of the MINI Convertible is available as the Cooper (combined fuel consumption: 6.4 – 5.9 l/100 km; combined CO₂ emissions: 145 – 135 g/km according to WLTP) and the Cooper S (combined fuel consumption: 6.9 – 6.5 l/100 km; combined CO₂ emissions: 157 – 148 g/km according to WLTP).

Currently the world’s only premium convertible in the small car segment and with an impressively distinctive look in traditional brand style, the MINI Convertible embodies individual open-air driving pleasure. In the MINI Cooper S, a 2.0-litre, 131 kW/178 hp 4-cylinder power unit with MINI TwinPower Turbo Technology enables acceleration from a standstill to 100 km/h in 7.2 seconds. The MINI Cooper also provides typical MINI go-kart feeling, featuring a 3-cylinder petrol engine with an output of 100 kW/136 hp. The black, electrically operated soft top takes things at a more leisurely pace: it can be opened or closed automatically up to 30 km/h.

From February 2023, the limited Seaside Edition of the MINI Convertible will accentuate this stylish model’s hallmark features with an edition-specific design in the exterior and interior. Double decorative stripes in white run from the side doors to the rear of the vehicle, and the exclusive exterior design is rounded off with a unique graphic on the front apron, where a stylised 30 once again refers to the model’s anniversary.
This contrasts elegantly with the maritime-inspired paint finish Caribbean Aqua, emphasising the sporty character of the open-top four-seater. In the Nanuq White finish, the consistently light-coloured bodywork has a particularly elegant appeal: here the MINI Convertible is reminiscent of spotted clouds against a deep-blue summer sky.

The side scuttles with the edition’s discreet “Seaside” lettering pick up on the 30th model anniversary with graphically designed numerals in light and dark blue. The round birthday is also celebrated with exclusive “Seaside” lettering in sporty orange on the rear. Meanwhile the 18-inch alloy wheels in Pulse Spoke design are reminiscent of pulsating waves in the water. By contrast, the specific wheel caps stand still: here, the number of the anniversary appears once more. A weight behind them ensures a perfect appearance at all times.

Even as you enter the vehicle, the trim strips on the vehicle doors in edition design with two white stripes and Seaside lettering convey the exclusive aura of the interior. The Carbon Black leather seats with comfortable knee rolls and armrests in the doors offer comfort as well as harmonising perfectly with the two exterior finishes Caribbean Aqua and Nanuq White when the soft top is open.

The decorative trim strips on the front dashboards also appear in edition-specific design: both the printed pattern and the lettering bring the round anniversary to mind once again. This pattern also appears on the floor mats in the form of a graphic badge. The lower spoke of the sports leather steering wheel features the eponymous “Seaside” lettering of the new MINI Edition. The vehicle key featuring the edition-specific graphic wave pattern in iridescent blue tones picks up on both the open atmosphere and the pure elegance of the sea, enabling the owner to take a piece of this exclusive edition home with them. The integrated “Seaside” lettering underlines the model’s unique flair – definitely ruling out any potential key mix-ups.

For the driver, the latest generation of the MINI operating system optimises quick and intuitive control of the vehicle functions, audio programme, communication, navigation and apps, while newly compiled equipment packages enable specific individual preferences to be fulfilled in terms of driver assistance and connectivity.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson
Product Communications MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

_{The BMW Group}

_{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

_{In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.}

_{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products}

_{www.bmwgroup.com
https://newsroom.bmwgroup.com/global/en}

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