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                    <title><![CDATA[BMW Group Newsroom Global]]></title>
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                        <title>Production milestone for BMW Group Plant Hams Hall: British engine plant celebrates 25 years</title>
                        <link>https://newsroom.bmwgroup.com/global/production-milestone-for-bmw-group-plant-hams-hall-british-engine-plant-celebrates-25-years/</link>
                        <guid>https://newsroom.bmwgroup.com/global/production-milestone-for-bmw-group-plant-hams-hall-british-engine-plant-celebrates-25-years/</guid><pp:caseid>769401</pp:caseid><pp:summary><![CDATA[+++ 25 years of successful engine production +++ Drive trains for MINI, BMW and Rolls-Royce +++ More than 7.6 million engines produced +++ 61% reduction in energy use per engine built since the start of full production +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Hams Hall, UK. </strong>BMW Group’s Hams Hall plant, located
  in the UK, has reached a major milestone: For exactly 25 years, the
  plant near Birmingham has produced highly efficient internal
  combustion engines for a variety of BMW Group vehicle models. More
  than 7.6 million engines have shipped from Hams Hall since 2001. The
  facility supplies numerous production sites worldwide with highly
  efficient petrol engines for the BMW, MINI and Rolls-Royce brands,
  including drive trains for plug-in hybrid models – making the plant an
  integral part of the BMW Group’s technology-open approach. Today,
  Plant Hams Hall produces three and four-cylinder petrol engines to
  high performance V8 engines, powering vehicles across both BMW and
  MINI. Separately, the V12 engine is produced at Plant Hams Hall
  exclusively for Rolls-Royce Motor Cars. Its assembly follows a
  distinct, bespoke production process, carried out by specially trained
  engineers and technicians, before final delivery to the Home of
  Rolls-Royce at Goodwood.</p>
<p>
  <strong>Plant Hams Hall – an integral part of the global production network</strong></p>
<p>"This anniversary is a special milestone for our site,"
  says Dirk Dreher, Head of the BMW Group's Hams Hall plant. "We
  are a competitive plant and there’s always been a real passion among
  our workforce to continually improve our manufacturing processes and
  site. Building on our strong foundation, we are looking forward to
  remaining a successful plant in the future."</p>
<p>“The Hams Hall plant is an integral part of our global production
  network,” explains Harald Gottsche, Head of Engine Production at BMW
  AG. “The site combines technological expertise with high flexibility.
  It reliably supplies our vehicle plants with efficient, powerful
  engines of premium quality. This includes the V12 engine – a
  masterpiece from Hams Hall!”</p>
<p>
  <strong>61% reduction in energy use per engine built since the start
    of full production</strong></p>
<p>The British engine plant is systematically implementing the
  principles of the BMW iFACTORY. The strategic vision of the BMW
  iFACTORY focusses on sustainability, electrification, digitalisation
  and profitability. From the first concept of the plant to the present
  day, the Hams Hall team has made sustainability a key consideration.
  Since the first full year of production, the plant has made a 61%
  reduction in energy required per engine built, meaning the overall
  energy to operate the site has remained level even though there has
  been a considerable increase in production. The plant purchases 100%
  of its external electricity from renewable energy sources today. It
  has also worked to reduce its consumption of natural gas.</p>
<p>
  <strong>SpOTTO robotic dog scans and monitors manufacturing equipment</strong></p>
<p>A four-legged autonomous robot named “SpOTTO” joined the Hams Hall
  team in 2024. The autonomous robotic dog scans the plant, supports
  maintenance and ensures production processes run smoothly. Equipped
  with visual, thermal and acoustic sensors, SpOTTO collects valuable
  data for the plant’s digital twin. It also serves as a watchdog,
  monitoring the maintenance of production facilities. SpOTTO was
  developed by Boston Dynamics under the product name “Spot”, an agile
  robot capable of climbing stairs and traversing rough terrain with
  ease. At Hams Hall, “Spot” was fondly renamed SpOTTO, paying tribute
  to the engine plant’s proud heritage: Gustav Otto, one of the founders
  of BMW, was the son of Nicolaus Otto, inventor of the four-stroke engine.</p>
<p>
  <strong>Fully connected digital twin: Big data on three levels</strong></p>
<p>At the core of the Hams Hall plant’s digital transformation is the
  fully connected digital twin, which consists of three levels: On the
  first level, 3D representations of the entire plant are generated. The
  second level comprises a large data layer, continuously updated with
  all relevant information from the SpOTTO robotic dog, the plant’s
  manufacturing equipment and its IT systems. On the third level – the
  application level – dedicated programmes organise the collected data
  into comprehensible units. Using special apps, experts at Plant Hams
  Hall can leverage this information for tasks such as production
  planning and quality assurance.</p>
<p>
  <strong>A history of continuous growth</strong></p>
<p>Over the past 25 years, BMW Group Plant Hams Hall has continuously
  evolved, establishing itself as a key pillar of the company’s
  production network. Relying on state-of-the-art manufacturing
  technologies, it provides drive trains for numerous BMW, MINI and
  Rolls-Royce models.</p>
<p>Selected historic milestones:</p>
<ul>
  <li>
    <strong>2001: </strong>Plant Hams Hall launches series production
    with new four-cylinder engines, using innovative Valvetronic
    technology in large-scale manufacturing for the first time.</li>
  <li>
    <strong>2006: </strong>An additional engine family is introduced;
    Plant Hams Hall produces engines for the MINI brand for the first time.</li>
  <li>
    <strong>2013: </strong>Plant Hams Hall becomes the exclusive
    manufacturer of the award-winning three-cylinder engine for the
    iconic BMW i8 plug-in hybrid sports car. The plant also integrates
    additional production lines for three- and four-cylinder petrol
    engines. At the same time, the processing hall for crankshafts,
    crankcases and cylinder heads is expanded.</li>
  <li>
    <strong>2022: </strong>The plant takes over production of V8 and V12
    engines. With this step the plant generates even greater business
    value for the company.</li>
  <li>
    <strong>2026: </strong>Plant Hams Hall celebrates 25 years of production.</li></ul>
<p>
  <strong>The BMW Group’s drive train production network</strong></p>
<p>The BMW Group’s engine production network comprises several plants
  alongside Hams Hall: Its largest engine facility is in Steyr, Austria,
  where diesel and petrol engines, as well as sixth-generation electric
  motors, are developed and produced. The fifth generation of electric
  motors is produced in Dingolfing. Plant Munich handles mechanical
  production of V8 and V12 engine components, while Plant Landshut
  manufactures special engines. The Chinese joint venture BMW Brilliance
  builds engines for the local market in Shenyang. Collectively, these
  locations support the BMW Group's technology-open powertrain strategy.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Christian Marxt<br>Tel: +49-89-382-79158<br>E-mail: <a href="mailto:christian.marxt@bmw.de">christian.marxt@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,People,Locations,Technology,Sustainability,Drive Technologies,Press Release,Production Plants,Research &amp; Development,Corporate Heritage,Production,Industry 4.0,Hams Hall]]></category>
            <pubDate>Mon, 09 Feb 2026 08:30:00 +0100</pubDate>
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                        <title>BMW Group once again reduces EU CO2 fleet-wide emissions in 2025</title>
                        <link>https://newsroom.bmwgroup.com/global/bmw-group-once-again-reduces-eu-co2-fleet-wide-emissions-in-2025/</link>
                        <guid>https://newsroom.bmwgroup.com/global/bmw-group-once-again-reduces-eu-co2-fleet-wide-emissions-in-2025/</guid><pp:caseid>769491</pp:caseid><pp:summary><![CDATA[+++ BMW Group reports fleet emissions of 90.0 grams of CO2 per kilometre (WLTP) in European Union +++ EU legal requirements met and exceeded +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group once again reduced the
  CO<sub>2</sub> emissions of its vehicle fleet sold in the European
  Union (EU27+2: EU, Norway, Iceland) in financial year 2025. Based on
  preliminary internal calculations, the figure came in at 90.0 grams
  per kilometre according to WLTP (2024: 99.5 grams per kilometre). This
  represents a reduction of approximately 9.5% in these emissions
  compared to 2024.</p>
<p>The applicable fleet target limit for the BMW Group set by the
  European Union (EU27+2: EU, Norway, Iceland) stood at 92.9 grams in
  2025. The company was thus able to outperform this target by 2.9 grams.</p>
<p>“We once again overfulfilled Europe's ambitious CO<sub>2</sub>
  targets in 2025 – without relying on flexibility mechanisms or
  pooling. This underlines that our technology-neutral approach and
  systematic CO<sub>2</sub> reduction are not contradictory but go hand
  in hand. The decisive factor is the efficiency of all the drive
  technologies we offer our customers,” said Oliver Zipse, Chairman of
  the Board of Management of BMW AG.</p>
<p>The continuing electrification of the BMW Group was a key driver in
  reducing its fleet-wide emissions last year. In 2025, the company
  delivered more than 316,000 electrified vehicles to customers in the
  European Union (EU27+2: EU, Norway, Iceland). The share of BMW Group
  sales represented by electrified vehicles in the European Union
  (EU27+2: EU, Norway, Iceland) rose to 41.1% last year.</p>
<p>In 2025, the BMW Group sold over 202,000 fully electric vehicles in
  the European Union (EU27+2: EU, Norway, Iceland). This represented
  around 26.3% of total sales volume in this region.</p>
<p>This provides a strong starting point for the BMW iX3, the first
  production model of the Neue Klasse, which will expand the BMW Group’s
  product line-up from 2026.</p>
<p>The reduction of fleet-wide emissions supports the BMW Group's
  long-term climate goals. In this way, the BMW Group is pursuing a
  holistic decarbonisation strategy across the entire lifecycle, with
  the aim of reaching “net zero” no later than 2050. This represents a
  firm commitment by the company to the goals of the Paris Climate
  Agreement. By 2035, it plans to reduce its CO<sub>2</sub>e emissions
  by at least 60 million tonnes compared with 2019 levels.</p>
<p>“Every tonne of CO2 we can avoid counts. That is why we have adopted
  a holistic development approach to decarbonisation that goes far
  beyond fleet emissions. We are reducing CO2 across the entire
  lifecycle of our vehicles – from the supply chain to production and
  throughout their operation,” explains Joachim Post, member of the
  Board of Management of BMW AG, Development.</p>
<p>The delivery figures reported in this press release are provisional
  and may change up until the BMW Group Report 2025 is published. Notes
  on how delivery figures are prepared can be found in the BMW Group
  Report 2024 on p. 427.</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>BMW i4 eDrive40 (WLTP combined (EnVKV): energy consumption 17.8
  kWh/100 km; CO<sub>2</sub> emissions 0 g/km; CO<sub>2</sub> class A);
  range 510-613 km (WLTP combined (PER)</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kai Zoebelein<br>Tel: +49-89-382-21170<br>E-mail: <a href="mailto:kai.zoebelein@bmw.de">kai.zoebelein@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,Sustainability,Press Release,Sales &amp; Finance]]></category>
            <pubDate>Thu, 29 Jan 2026 10:00:00 +0100</pubDate>
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                        <title>Personnel changes in BMW Group Corporate Communications</title>
                        <link>https://newsroom.bmwgroup.com/global/personnel-changes-in-bmw-group-corporate-communications/</link>
                        <guid>https://newsroom.bmwgroup.com/global/personnel-changes-in-bmw-group-corporate-communications/</guid><pp:caseid>768671</pp:caseid><pp:summary><![CDATA[+++ Corporate Communications and Governmental Affairs at BMW AG to restructure management team at departmental level with effect from 1 January 2025 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> Corporate Communications and Governmental
  Affairs at BMW AG is restructuring its management team at department
  level with effect from 1 January 2025.</p>
<p> </p>
<p>Here are the changes in detail:</p>
<p> </p>
<p>
  <a name="_Hlk92271630"></a><strong>Benjamin Titz</strong> will take
  over as Head of Communications Central and Southeastern Europe. He
  will also be responsible for communications for the Debrecen and Steyr
  production sites.</p>
<p>Titz has been with the BMW Group for 19 years. After spokesperson for
  MW Motorsport, BMW Motorrad and BMW M GmbH he took over the
  responsibility for design, innovation and motorsport communications.</p>
<p>Most recently, he headed the BMW Group Media House, which is
  responsible for orchestrating, creating, and producing content for the
  BMW Group’s own internal and external channels.</p>
<p> </p>
<p>
  <a name="_Hlk182900979"></a><strong>Eckhard Wannieck</strong> takes
  over the management of the BMW Group Media House. After various
  management positions, including in communications strategy, sports and
  cultural sponsorship and BMW product communications, he has been
  responsible for the BMW Group's business and financial communications
  for the last four and a half years.</p>
<p> </p>
<p>
  <strong>Max-Morten Borgmann</strong> succeeds Wannieck as head of
  department for Corporate, Finance and Sales Communications.</p>
<p>Borgmann has been press spokesman for Oliver Zipse, Chairman of the
  Board of Management at BMW AG, since 2019. Prior to that, he was
  responsible for the then CFO Nicolas Peter in the same role.</p>
<p>Before joining the BMW Group in 2015, he worked as a journalist for
  the dpa and dpa-AFX news agencies, where the automotive industry was
  among his specialist areas.</p>
<p> </p>
<p> </p>
<p>If you have any questions, please contact:</p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW Group Corporate Communications</strong></p>
<p> </p>
<p>Dr. Hans-Peter Ketterl</p>
<p>Spokesperson for Human Resources and for the Member of the Board of
  Management for Human Resources and Real Estate</p>
<p>Phone: +49-89-382-23923</p>
<p>Mail: <a href="mailto:Hans-Peter.Ketterl@bmwgroup.com">Hans-Peter.Ketterl@bmwgroup.com</a></p>
<p> </p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p> </p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises over 30 production sites
  worldwide; the company has a global sales network in more than 140 countries.</p>
<p> </p>
<p>In 2023, the BMW Group sold over 2.55 million passenger vehicles and
  more than 209,000 motorcycles worldwide. The profit before tax in the
  financial year 2023 was € 17.1 billion on revenues amounting to €
  155.5 billion. As of 31 December 2023, the BMW Group had a workforce
  of 154,950 employees.</p>
<p> </p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action, from the supply chain through
  production to the end of the use phase of all products. </p>
<p> </p>
<p>www.bmwgroup.com</p>
<p>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a></p>
<p>YouTube: <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>Facebook: <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a></p>
<p>X: <a href="https://www.x.com/bmwgroup">https://www.x.com/bmwgroup</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Hans-Peter Ketterl<br>Tel: +49-89-382-23923<br>E-mail: <a href="mailto:hans-peter.ketterl@bmw.de">hans-peter.ketterl@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,People,Press Release]]></category>
            <pubDate>Wed, 18 Dec 2024 08:55:02 +0100</pubDate>
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                        <title>Staff changes in BMW Group Corporate Communications</title>
                        <link>https://newsroom.bmwgroup.com/global/staff-changes-in-bmw-group-corporate-communications/</link>
                        <guid>https://newsroom.bmwgroup.com/global/staff-changes-in-bmw-group-corporate-communications/</guid><pp:caseid>768288</pp:caseid><pp:summary><![CDATA[+++ BMW AG Corporate and Governmental Affairs is reorganizing its management team at departmental level with effect from November 1 this year +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich</strong>. BMW AG Corporate and Governmental Affairs is
  reorganizing its management team at departmental level with effect
  from November 1, 2023.</p>
<p> </p>
<p>The changes will affect the following functions specifically:</p>
<p> </p>
<p>
  <strong>Alexandra Landers</strong> will take over as head of the
  “Product Communications BMW Automotive” department, where she will
  primarily be responsible for product, lifestyle and brand
  communications for the core BMW brand.</p>
<p>After holding several different positions as an HR manager, in
  Inhouse Consulting and as Regional Head of Communications in Europe,
  Landers has most recently worked as head of “PR Events”.</p>
<p> </p>
<p>
  <strong>Nicole Geisel</strong> will take on the role of head of the
  “Corporate Communications Purchasing, Supplier Network and
  Sustainability” department.</p>
<p>After working in a range of positions in financial and IT
  communications and supporting the Supervisory Board of BMW AG, she
  most recently headed up the BMW Group’s Communications Strategy as
  well as Planning and Steering and Market Steering for Europe and
  China, along with the unit’s Business IT.</p>
<p> </p>
<p>
  <strong>Markus Sagemann</strong> will take responsibility for the “PR
  Events” department.</p>
<p>In recent years, Sagemann has held numerous management positions in
  external and internal communications for the BMW Group. Most recently,
  he headed up the “Corporate Communications Purchasing, Supplier
  Network and Sustainability” department.</p>
<p> </p>
<p>
  <strong>Ingo Wirth</strong> will take over the management of the
  “Strategy, Steering” department.</p>
<p>After heading up several roles in marketing communications and board
  management for the Board of Management, Wirth has in recent years been
  in charge of product communications for the MINI and BMW Motorrad
  brands and most recently also for the core BMW brand.</p>
<p> </p>
<p> </p>
<p>If you have any questions, please contact:</p>
<p> </p>
<p>
  <strong>BMW Group Corporate Communications</strong></p>
<p> </p>
<p>Dr. Hans-Peter Ketterl</p>
<p>Spokesperson HR and<br />Member of the Board of Management BMW AG,
  People and Real Estate</p>
<p>Tel: +49-89-382-23923</p>
<p>Mail: <a href="mailto:Hans-Peter.Ketterl@bmwgroup.com">Hans-Peter.Ketterl@bmwgroup.com</a></p>
<p> </p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p> </p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises over 30 production sites
  worldwide; the company has a global sales network in more than 140 countries.</p>
<p>In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and
  more than 202,000 motorcycles worldwide. The profit before tax in the
  financial year 2022 was € 23.5 billion on revenues amounting to €
  142.6 billion. As of 31 December 2022, the BMW Group had a workforce
  of 149,475 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company set the course for the
  future at an early stage and consistently makes sustainability and
  efficient resource management central to its strategic direction, from
  the supply chain through production to the end of the use phase of all products.</p>
<p> </p>
<p>
  <a href="https://pressclub.bmwgroup.net/pressclub/ssob/cp/www.bmwgroup.com">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>LinkedIn: <a href="https://www.linkedin.com/company/bmw-group/">https://www.linkedin.com/company/bmw-group/</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Hans-Peter Ketterl<br>Tel: +49-89-382-23923<br>E-mail: <a href="mailto:hans-peter.ketterl@bmw.de">hans-peter.ketterl@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,People,Press Release]]></category>
            <pubDate>Wed, 08 Nov 2023 14:00:00 +0100</pubDate>
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                        <title>Alexander Buckan takes over from Edgar Heinrich as head of BMW Motorrad Design.</title>
                        <link>https://newsroom.bmwgroup.com/global/alexander-buckan-takes-over-from-edgar-heinrich-as-head-of-bmw-motorrad-design/</link>
                        <guid>https://newsroom.bmwgroup.com/global/alexander-buckan-takes-over-from-edgar-heinrich-as-head-of-bmw-motorrad-design/</guid><pp:caseid>768195</pp:caseid><pp:summary><![CDATA[+++ Design head Edgar Heinrich hands over to Alexander Buckan. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> Alexander Buckan will take over from Edgar
  Heinrich as the new head of BMW Motorrad Design, effective 1 January
  2024. Buckan will be responsible for the design of all BMW Group
  two-wheeled vehicles, rider's equipment and accessories. Edgar
  Heinrich, who has been BMW Motorrad’s head of Design since 2012, is
  retiring after 35 years at the BMW Group.</p>
<p>“We are delighted to be able to present our experienced colleague and
  motorcycle enthusiast Alexander Buckan as the new head of BMW Motorrad
  Design,” declared Dr Markus Schramm, head of BMW Motorrad. “Alexander
  has already contributed a great deal to our motorcycle design as the
  manager of our design team – making him the ideal choice to lead and
  bring new impetus to BMW Motorrad Design,” added Adrian van Hooydonk,
  head of BMW Group Design.</p>
<p>
  <strong>Long-serving employee and motorcycle enthusiast Alexander
    Buckan takes the helm of design team.</strong>
  <br />Buckan began his career at BMW Motorrad as a transportation
  designer back in 2003. Since then, he has been responsible for a
  variety of different models, including the BMW F 800 GS, BMW G 450 X,
  BMW R 1200 GS LC and BMW R 1200 GS Adventure LC.</p>
<p>In April 2015, Buckan was promoted to head of BMW Motorrad Vehicle
  Design. As design manager, he worked with Edgar Heinrich on the design
  of the BMW Motorrad VISION NEXT 100. The design of the BMW CE 04 and
  BMW CE 02 e-scooters was also Buckan’s responsibility, as well as the
  design of the new BMW R 1300 GS, which will celebrate its world
  premiere on 28 September 2023 at BMW Motorrad Welt in Berlin.</p>
<p>
  <strong>Edgar Heinrich: 35 years of passion for BMW
  Motorrad.<br /></strong>“We would like to thank Edgar Heinrich for his
  many years of outstanding service,” said Markus Schramm. “His
  enthusiasm for riding pleasure on two wheels has inspired countless
  fans around the world.”</p>
<p>Adrian van Hooydonk: “With his creativity and passion for BMW
  Motorrad, Edgar Heinrich has shaped the brand like no one else. Under
  his leadership, BMW Motorrad design has been significantly broadened,
  modernised and, above all, made more emotional.”</p>
<p>Edgar Heinrich began his career at BMW Motorrad in 1985 and was
  elevated to senior designer in 1992. In 2005, he was appointed head of
  BMW Motorrad Vehicle Design and, seven years later, assumed overall
  responsibility as head of BMW Motorrad Design. During this time,
  Heinrich shaped the brand’s design language and developed motorcycles
  that set the benchmark for their segments. Models like the
  BMW R 1100 S sports boxer, the BMW K 1200 R naked bike and the touring
  enduro icon, the BMW R 1200 GS, were all created under his leadership.
  Heinrich was also involved in developing HP models, rally motorcycles,
  electric scooters and the ground-breaking BMW Motorrad VISION NEXT 100
  design concept.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Steven Woerns<br>Tel: +49-89-382-16992<br>E-mail: <a href="mailto:steven.woerns@bmw.com">steven.woerns@bmw.com</a></div></div></div>]]></description><category><![CDATA[Design,Company,People,Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Fri, 22 Sep 2023 10:30:00 +0200</pubDate>
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                        <title>BMW Group at NVIDIA GTC: Virtual Production Under way in Future Plant Debrecen</title>
                        <link>https://newsroom.bmwgroup.com/global/bmw-group-at-nvidia-gtc-virtual-production-under-way-in-future-plant-debrecen/</link>
                        <guid>https://newsroom.bmwgroup.com/global/bmw-group-at-nvidia-gtc-virtual-production-under-way-in-future-plant-debrecen/</guid><pp:caseid>767806</pp:caseid><pp:summary><![CDATA[+++ “Revolution in factory planning”: NVIDIA Omniverse enables virtual production in Plant Debrecen more than two years before actual series production is launched +++ New dimension of BMW iFACTORY: Faster, more efficient planning processes save time and costs +++ Global rollout of virtual planning +++ BMW AG Board Member for Production Milan Nedeljković and NVIDIA CEO and founder Jensen Huang deliver joint demo at GTC 2023 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>“Revolution in factory planning”: NVIDIA Omniverse enables virtual
    production in Plant Debrecen more than two years before actual
    series production is launched</li>
  <li>New dimension of BMW iFACTORY: Faster, more efficient planning
    processes save time and costs</li>
  <li>Global rollout of virtual planning</li>
  <li>BMW AG Board Member for Production Milan Nedeljković and NVIDIA
    CEO and founder Jensen Huang deliver joint demo at GTC 2023</li></ul>
<p>
  <strong> </strong></p>
<p>
  <strong>Munich.</strong> BMW Group has taken factory planning to new
  heights – setting the latest milestone in the digitalisation of
  automotive manufacturing. More than two years before the official
  launch of series production, vehicle manufacturing is already underway
  in the future plant Debrecen – virtually, at least, as Debrecen is the
  BMW Group’s first facility to be planned and validated completely
  virtually. The ground-breaking and innovative planning concept was
  realised in collaboration with its partner NVIDIA. The future plant
  Debrecen is scheduled to open in 2025. Construction has just begun,
  and the new facility is scheduled to produce the BMW Group’s next
  generation of all-electric models: the Neue Klasse.</p>
<p> </p>
<p>BMW Group is taking a digital-first approach to validate and optimize
  complex manufacturing systems across its production network using
  NVIDIA Omniverse Enterprise, a platform for building and operating 3D
  industrial metaverse applications, to run real-time digital twin
  simulations to optimise layouts, robotics and logistic systems
  virtually. Omniverse will be extended across the BMW product network
  around the world.</p>
<p> </p>
<p>“Virtualisation and artificial intelligence are accelerating and
  refining our planning. With the various planning systems consolidated
  within a digital twin, our teams around the world can now work
  together in real-time and make decisions faster and on a more solid
  foundation,” Milan Nedeljković explained. “This makes us much quicker
  and more efficient and saves on costs as well.”</p>
<p> </p>
<p>“Digitalization is moving fastest in the automotive industry and BMW
  has been a leader in advancing this vision,” said Jensen Huang,
  founder and CEO of NVIDIA. “We are partnering closely with BMW, using
  NVIDIA Omniverse to help streamline their manufacturing processes,
  enhance collaboration and further efficiency. Our collaboration will
  continue to push the frontiers of virtual integration for the next
  generation of smart, connected factories around the world”. </p>
<p> </p>
<p>In a joint demo at the NVIDIA GTC, a global conference for the era of
  AI and the metaverse, Milan Nedeljković, took Huang on a virtual
  planning session for the new body shop. Nedeljković described the
  real-time collaboration between the different BMW Group planning
  departments and their partners as a “revolution in factory planning”,
  delivered on NVIDIA’s Omniverse – which had enabled the first virtual
  start of production.</p>
<p> </p>
<p>Engineering and planning experts from the two companies, both leaders
  in their respective fields worked, in close collaboration to help BMW
  build Omniverse applications that meet the BMW Group’s specific
  requirements. The virtual planning approach for the new vehicle plant
  is now considered a blueprint for all future planning processes at the
  BMW Group.</p>
<p> </p>
<p>
  <strong>Virtual planning facilitates global collaboration – rollout
    starts end of March</strong></p>
<p>NVIDIA Omniverse makes collaboration across sites and time zones
  easier and supports the planning and design of structures, production
  systems and processes at an entirely new technological level. It works
  as a “cockpit”, offering quick, easy access to the digital planning
  worlds of BMW. At the end of this month, Omniverse, which is both
  cloud-based and cloud-agnostic, will be available to BMW experts in
  various technologies and planning departments.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Next milestone in the BMW iFACTORY</strong></p>
<p>Consistent virtual planning of highly complex vehicle production
  processes represents the BMW Group’s next important step in the
  transformation to the BMW iFACTORY. First introduced in early 2022,
  the concept of the iFACTORY is described by Nedeljković as “our
  masterplan for the automotive production of tomorrow”.</p>
<p> </p>
<p>Based on a completely new vehicle architecture, the Neue Klasse
  heralds the fundamental transformation of production to the BMW
  iFACTORY. It began in 2020, when all of the BMW Group’s vehicle and
  engine plants were 3D-scanned. Since November of that year, more than
  seven million square metres of indoor and 15 million square metres of
  outdoor production space have been scanned. Subsequent modifications
  can be integrated into the digital world with a re-scan, to ensure the
  available data is always up to date.</p>
<p> </p>
<p>Meanwhile, virtual planning is under way for the roughly 1.4
  km<sup>2</sup> production hall for the Neue Klasse in Debrecen, where
  the success of the virtual start of production is a testament to the
  high standards that can be achieved through the digitalisation of the
  planning process. NVIDIA Omniverse allows production experts to use
  live data both in-house and with suppliers on the detailed planning
  and optimisation of processes and individual systems – without
  compatibility issues. It makes structure and facility data easy to
  retrieve and integrate with equipment and assembly line data. In the
  future items and part numbers for production materials will be
  available as well. What’s more, layout options – for instance for
  robots in work cells, or for the various areas of logistics – can be
  played through in real-time, photorealistic simulations and adapted as
  required. And with Omniverse, any modifications are evaluated,
  validated and implemented in real-time. The platform also will allow
  suppliers to be involved in decision-making and integrates the
  tried-and-tested design and planning tools that BMW has been using to
  date. These are made by various producers and include Bentley Systems
  MicroStation for layout planning, ipolog for logistics planning,
  Siemens Process Simulate, Dassault Systemes CATIA for vehicle design
  and Autodesk Revit for building planning, with more tools to follow.</p>
<p> </p>
<p>Over time all the relevant product, process, quality and cost data
  will also gradually be available in Omniverse alongside the
  development, planning and production processes. There will also be
  further developments to the platform, which are expected to include
  “invisible” processes such as the consumption of energy and resources.</p>
<p> </p>
<p>Omniverse will enhance digital operations as well – a crucial stage
  that is already being tackled by BMW Group and NVIDIA teams. In the
  future, this will allow operational faults to be localized in a matter
  of seconds and thus prevent longer production downtimes. It is also an
  important step towards, for example, integrating and automating
  virtual commissioning of new systems into a continuous planning process.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Martina Hatzel<br>Tel: +49-89-382-11966<br>E-mail: <a href="mailto:martina.hatzel@bmwgroup.com">martina.hatzel@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Company,Locations,Press Release,Production Plants,Research &amp; Development,Production,Industry 4.0]]></category>
            <pubDate>Tue, 21 Mar 2023 17:15:00 +0100</pubDate>
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                        <title>BMW Group Announces $1.7 Billion (USD) Investment to Build Electric Vehicles in the U.S. and Signs Agreement with Envision AESC for the Supply of Battery Cells to Plant Spartanburg</title>
                        <link>https://newsroom.bmwgroup.com/global/bmw-group-announces-17-billion-usd-investment-to-build-electric-vehicles-in-the-us-and-signs-agreement-with-envision-aesc-for-the-supply-of-battery-cells-to-plant-spartanburg/</link>
                        <guid>https://newsroom.bmwgroup.com/global/bmw-group-announces-17-billion-usd-investment-to-build-electric-vehicles-in-the-us-and-signs-agreement-with-envision-aesc-for-the-supply-of-battery-cells-to-plant-spartanburg/</guid><pp:caseid>767878</pp:caseid><pp:summary><![CDATA[+++ $1 Billion New Investment in Plant Spartanburg (USA) to Prepare for the Production of Battery Electric Vehicles. At Least Six Fully-Electric BMW X-Models by 2030 produced in the U.S. +++ Additional $700 Million Investment to Build a New High-Voltage Battery Assembly Facility in South Carolina +++ Envision AESC to Build New Battery Cell Plant in South Carolina to Supply New Round Lithium-Ion Cells for Electric Vehicle Production in the U.S.+++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Spartanburg (USA)/Munich.</strong> The BMW Group continues the
  roll-out of its electromobility plan with a new investment in the U.S.
  to expand Plant Spartanburg and the company’s manufacturing footprint
  in the U.S. BMW Group Chairman of the Board of Management, Oliver
  Zipse, announced today a $1.7 billion investment in its U.S.
  operations, including $1 billion to prepare for the production of
  electric vehicles at the company’s existing U.S. manufacturing
  facility in South Carolina, and $700 million to build a new
  high-voltage battery assembly facility in nearby Woodruff, SC. By 2030
  BMW Group will build at least six fully electric models in the U.S.</p>
<p>Zipse was joined today at Plant Spartanburg by South Carolina
  Governor Henry McMaster, Secretary of Commerce Harry Lightsey III,
  Chairman of Spartanburg County Council Economic Development Committee,
  David Britt, and Woodruff, SC Mayor, Kenneth Gist as he also announced
  an agreement to source next generation lithium-ion battery cells from
  Envision AESC, which will build a new plant in the state.</p>
<p>“For decades, Plant Spartanburg has been a cornerstone of the global
  success of the BMW Group. The home of the BMW X models that are so
  popular all over the world. Going forward, it will also be a major
  driver for our electrification strategy, and we will produce at least
  six fully electric BMW X models here by 2030. That means: The ‘Home of
  the X’ is also becoming the ‘Home of the Battery Electric Vehicle’,”
  said Zipse on Wednesday. “In addition, we can showcase BMW Group’s
  ‘local for local’ principle: Our newly developed sixth generation
  battery cells, which were specifically designed for the next
  generation electric vehicles, will be sourced here in South Carolina –
  where X goes electric.”</p>
<p> </p>
<p>
  <strong>Envision AESC Battery Cell Plant in South Carolina to Supply
    Plant Spartanburg</strong></p>
<p>In line with the principle of "local for local,” the BMW Group
  aims to purchase battery cells for its electric vehicles where
  production takes place. The company has found a partner in Envision
  AESC, which will build a new battery cell factory in South Carolina,
  to supply Plant Spartanburg. Envision will produce newly developed
  round lithium-ion battery cells, which were specifically designed for
  the sixth generation of BMW eDrive technology, and will be used in the
  next generation electric vehicles. The annual capacity of the battery
  cell factory will be up to 30 GWh.</p>
<p>The new battery format will increase energy density by more than 20
  percent, improve charging speed by up to 30 percent and enhance range
  by up to <br />30 percent. At the same time, CO<sub>2</sub> emissions
  from cell production will be reduced by up to 60 percent through the
  partial use of secondary lithium, cobalt and nickel material, as well
  as renewable energy for production. </p>
<p>The cooperation with Envision AESC is an important step in the BMW
  Group's plan to strengthen its regional supply chains. The expansion
  of electric vehicle production in combination with a local battery
  cell factory will lead to the creation of new supply chains, new
  networks for sub-suppliers, and new jobs throughout the entire region.</p>
<p>BMW Group has already announced that four additional battery cell
  factories will be built in Europe and China to meet its demand for
  next generation battery cells. The cell factories are being built by
  partners and will each have an annual capacity of up to 20 GWh.</p>
<p> </p>
<p>
  <strong>Increased Investment and Expanded Manufacturing Capacity in SC</strong></p>
<p>Of the new $1.7 billion investment announced today, $700 million will
  be used to build a new high-voltage BMW battery assembly center in
  Woodruff, SC, near Plant Spartanburg. The new facility will encompass
  over 1 million sq. ft., and produce next generation batteries for
  fully electric vehicles. Around 300 new jobs will be created on site.  </p>
<p>Plant Spartanburg currently produces lithium-ion battery modules for
  the two plug-in hybrid electric vehicles built at the plant, the BMW
  X3 xDrive30e (fuel consumption combined: 2.6-2.0 l/100 km WLTP; power
  consumption combined: 20.5-18.9 kWh/100 km WLTP, CO<sub>2</sub>
  emissions combined: 59-45 g/km WLTP) and BMW X5 xDrive45e (fuel
  consumption in l/100 km combined: 1.7-1.2 WLTP; power consumption in
  kWh/100 km combined: 27.7-24.3 WLTP; CO<sub>2</sub> emissions in g/km
  combined: 39-27 WLTP.). In 2021, nearly 70,000 electrified BMWs were
  built on site. The site in Woodruff will also leverage the experience
  and expertise developed in Plant Spartanburg’s existing operations at
  the new facility.</p>
<p>“BMW’s sustained and impactful presence in South Carolina
  demonstrates the power of partnership and shared commitment to our
  state’s automotive industry success,” said Governor McMaster. “With
  today’s announcement of a $1 billion expansion to Plant Spartanburg
  for manufacturing electric vehicles as well as $700 million for a new
  plant in Woodruff to assemble battery units, the road to the future is
  here. And I applaud BMW on helping lead the way.”</p>
<p> </p>
<p>
  <strong>BMW Group Plant Spartanburg</strong></p>
<p>Plant Spartanburg was established 30 years ago and began producing
  vehicles two years later. Since then, the plant has become the global
  center of competence for BMW Sports Activity Vehicles and a critical
  component of the company’s global production network. The plant
  currently represents an investment of nearly $12 billion, employs more
  than 11,000, and has an annual capacity of up to 450,000 vehicles. To
  date more than six million BMW vehicles have been built in the U.S. –
  for the U.S. and global markets. Based on this strength, BMW has been
  the largest automotive exporter from the U.S. by value for the past
  eight years.</p>
<p>Plant Spartanburg currently produces 11 models including the BMW X3,
  X4, X5, X6 and X7 Sports Activity Vehicles, four BMW M models and two
  plug-in hybrid electric models. Production of the all-new
  hybrid-electric BMW XM (fuel consumption in l/100 km combined: 1.6-1.5
  WLTP; power consumption in kWh/100 km combined: 30.1-28.9 WLTP; CO2
  emissions in g/km combined: 36-33 WLTP. Preliminary figures that have
  not yet been officially confirmed.) will begin later this year.</p>
<p>The plant is supported by more than 300 suppliers in the U.S.,
  including over 40 direct tier 1 suppliers in South Carolina alone.</p>
<p>“This is a very important step for Plant Spartanburg as we continue
  our legacy of producing high-quality vehicles, and build on the
  success of the last 30 years,” said Robert Engelhorn, President and
  CEO, BMW Manufacturing Co. “With this latest investment, we
  futureproof our operations and prepare the plant for electrification
  and new technologies, ensuring both the long-term success of our
  company and our position as an attractive and viable employer in the
  state of South Carolina.”</p>
<p> </p>
<p>
  <strong>Ongoing Commitment in the U.S. </strong></p>
<p>In addition to sales and marketing operations, the BMW Group
  footprint in the U.S. consists of nearly 30 locations in 12 different
  states, including an advanced design studio, a technology research and
  development center, and a venture capital fund in California, BMW
  Group Financial Services, and BMW Manufacturing Corporation, which
  operates Plant Spartanburg in South Carolina. The BMW Group dealer
  network consists of nearly 650 independently owned BMW, MINI,
  Rolls-Royce and BMW Motorrad dealers nationwide. Taken together, the
  BMW Group’s operatons in the U.S. directly and indirectly provide and
  support more than 120,000 jobs in the U.S., and has contributed $43.3
  billion to the U.S. economy.</p>
<p> </p>
<p>
  <strong>“Technology Openness” and Customer Focused Flexibility</strong></p>
<p>BMW Group is clearly focused on a sustainable future and shares
  common ambition in the U.S. with regard to climate goals and the
  reduction of greenhouse gas emissions. At the same time, the company
  is following a path of “technology openness” to offer a choice of
  fully electric, plug-in hybrid electric, and highly-efficient internal
  combustion options to its customers in meeting their diverse needs in
  vastly different geographies across the nation. BMW Group is committed
  to fulfilling its goal of making a minimum of 50% of its global sales
  battery electric vehicles by 2030.</p>
<p> </p>
<p>
  <strong>360-Degree Approach</strong></p>
<p>BMW Group has also set an initial target to reduce CO<sub>2</sub>
  emissions by 40% per vehicle by 2030. As BMW Group works towards the
  goal of climate neutrality, the company is focused on the reduction of
  CO<sub>2</sub> emissions throughout a vehicle’s entire life cycle. </p>
<ul>
  <li>
    <strong>Design and Engineering:</strong> Beyond simply electrifying
    its product portfolio, BMW Group begins the design and engineering
    phase of vehicle development with a ‘secondary first’ approach, so
    that currently on average nearly 30 percent of materials used in BMW
    Group vehicles are recycled or reused. In the longer term, the
    “secondary first” approach aims to increase this figure to 50 percent.</li>
  <li>
    <strong>Supply Chain and Procurement:</strong> BMW Group has been
    actively involved for many years in initiatives to develop standards
    for responsible raw material extraction and promote compliance with
    environmental and social standards for raw material extraction
    through certification of mines. The cobalt and lithium used as raw
    materials for the new generation of BMW battery cells will be
    sourced from certified mines which allows the company retains full
    transparency over extraction methods and ensures responsible mining.</li>
  <li>
    <strong>Vehicle Production:</strong> BMW Group’s global production
    network also relies on renewable energy such as solar, wind, and
    hydroelectric power in the manufacturing phase of its vehicles. All
    of the company’s production sites have been net CO<sub>2</sub>
    neutral by offsets since 2021.</li>
  <li>
    <strong>Vehicle Use Phase:</strong> BMW Group is also working to
    ensure that the electricity generated to charge battery electric
    vehicles is done so sustainably. For example, partnerships with
    dairy farms in California reduce greenhouse gas emissions by
    capturing methane gas and transforming it into renewable energy,
    which is exported to the power grid. The company also operates a
    pilot program called ChargeForward in the San Francisco Bay Area
    which makes it possible for owners to charge their vehicles with as
    much solar energy as possible.</li>
  <li>
    <strong>Vehicle Recycling & Post-Life:</strong>From the start
    BMW Group vehicles are designed with recycling in mind, thereby
    improving the possibility for components to be recycled or reused.
    The company has already demonstrated the ability to recover more
    than 90% of the material from high-voltage batteries and has
    approximately 3,000 collection points worldwide for the recycling of
    end-of-life vehicles.</li></ul>
<p>As the BMW Group continues towards an electric future, the company is
  looking beyond the vehicles themselves to ensure that it delivers
  sustainable solutions across the value chain and throughout the entire
  lifecycle of the vehicle. In the U.S. BMW currently offers two fully
  electric vehicles including the BMW iX Sports Activity Vehicle and the
  BMW i4 Gran Coupe. The fully electric <br />BMW i7 Sedan (power
  consumption in kWh/100 km combined: 19.6-18.4 WLTP) will come to
  market later this year and BMW will make a significant step forward.
  For more information about the BMW Group’s focus on sustainability and
  unique approach to electrification, please visit: <a href="https://www.bmwgroup.com/en/sustainability.html">https://www.bmwgroup.com/en/sustainability.html</a></p>
<p> </p>
<p>
  <sub>If you have any questions, please contact:</sub></p>
<p>
  <sub>
    <strong>BMW Group Corporate Communications</strong></sub></p>
<p>
  <sub>Eckhard Wannieck, Head of Corporate, Finance and Sales Communications</sub>
  <br />
  <sub>E-Mail: <a href="mailto:Eckhard.Wannieck@bmwgroup.com">Eckhard.Wannieck@bmwgroup.com</a>,
    Tel.: +49 (0) 151 601 28042</sub></p>
<p>
  <sub>Sandra Schillmöller, Communications Purchasing, Supplier Network, Sustainability</sub>
  <br />
  <sub>Email: Sandra.Schillmoeller@bmwgroup.com, Telephone: +49-89-382-12225</sub></p>
<p>
  <sub>Bernhard Ederer, BMW Group Innovation Communications</sub>
  <br />
  <sub>Email: Bernhard.Ederer@bmwgroup.com , Tel.: +49 (0) 176 601 28556</sub></p>
<p>
  <sub>Martina Hatzel, Communications Production Network BMW Group</sub>
  <br />
  <sub>E-Mail: <a href="mailto:Martina.Hatzel@bmwgroup.com">Martina.Hatzel@bmwgroup.com</a>,
    Tel.: +49 (0) 151 601 11966</sub></p>
<p> </p>
<p>
  <sub>
    <strong>For questions regarding Envision AESC please contact:</strong></sub></p>
<p>
  <sub>Lauren Flanagan, Senior Director International Government
    Relations & Communications, Envision Group</sub>
  <br />
  <sub>E-Mail: <a href="mailto:lauren.flanagan@envision-energy.com">lauren.flanagan@envision-energy.com</a>,
    Tel. +44 7379 340 101</sub></p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>BMW X3 xDrive30e:fuel consumption combined: 2.6-2.0 l/100 km WLTP;
  power consumption combined: 20.5-18.9 kWh/100 km WLTP, CO<sub>2</sub>
  emissions combined: 59-45 g/km WLTP</p>
<p>BMW X5 xDrive45e: fuel consumption in l/100 km combined: 1.7-1.2
  WLTP; power consumption in kWh/100 km combined: 27.7-24.3 WLTP;
  CO<sub>2</sub> emissions in g/km combined: 39-27 WLTP</p>
<p>BMW XM: fuel consumption in l/100 km combined: 1.6-1.5 WLTP; power
  consumption in kWh/100 km combined: 30.1-28.9 WLTP; CO2 emissions in
  g/km combined: 36-33 WLTP. Preliminary figures that have not yet been
  officially confirmed.</p>
<p>BMW i7 Sedan: power consumption in kWh/100 km combined: 19.6-18.4 WLTP</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Eckhard Wannieck<br>Tel: +49-89-382-24544 <br>E-mail: <a href="mailto:eckhard.wannieck@bmwgroup.com">eckhard.wannieck@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Company,Locations,Technology,Sustainability,e-Mobility,Drive Technologies,Press Release,Production Plants,Research &amp; Development,Sales &amp; Finance,Battery Cells]]></category>
            <pubDate>Wed, 19 Oct 2022 17:00:00 +0200</pubDate>
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                        <title>All BMW Group vehicle plants to be digitalised using 3D laser scanning by early 2023</title>
                        <link>https://newsroom.bmwgroup.com/global/all-bmw-group-vehicle-plants-to-be-digitalised-using-3d-laser-scanning-by-early-2023/</link>
                        <guid>https://newsroom.bmwgroup.com/global/all-bmw-group-vehicle-plants-to-be-digitalised-using-3d-laser-scanning-by-early-2023/</guid><pp:caseid>768059</pp:caseid><pp:summary><![CDATA[+++ Digital twin leverages vast efficiency potential in planning process +++ Highly innovative 3D scanning creates photorealistic images of all building structures, facilities and outdoor areas +++ “New dimension of factory planning” +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>By early 2023, the BMW Group will have a
  digital scan of every one of its vehicle plants worldwide. In this
  way, the company is systematically merging the real and virtual worlds
  and tapping into the enormous potential for highly efficient planning
  of future plant structures and production facilities. “This opens up
  entirely new possibilities for us to implement both extensive new
  planning and smaller-scale remodelling of existing structures in a
  highly efficient, precise and flexible manner,” says Michele
  Melchiorre, head of Production System, Planning, Tool Shop, Plant
  Construction at the BMW Group.</p>
<p> </p>
<p>Alongside data science and artificial intelligence, virtual planning
  is a core element of digitalisation within the strategic vision of BMW
  production: the BMW iFACTORY. The aim is to make planning and
  simulation of all processes and the entire production system 100
  percent virtual. Virtualisation takes planning for all processes to a
  new level, by enabling collaboration in real time between different
  locations and across different time zones. “Production planning can
  integrate the virtual product into the virtual factory at an early
  stage. This reduces planning effort and capital expenditure and, at
  the same time, ensures processes are more efficient and more stable
  during ramp-up,” explains Melchiorre.</p>
<p> </p>
<p>For completely new future production structures, the BMW Group will
  rely on cooperation with NVIDIA and its Omniverse software platform.
  “We are entering a new dimension of factory planning,” underlines
  Melchiorre. This means planners can conduct a virtual walk-through of
  BMW Group plants at any time, from anywhere. They can develop
  production systems together in the simulated world, compare best
  practices and share information quickly and easily within the network.
  “This forms the basis for planning and developing our new vehicle
  plant in Debrecen in Hungary,” continues Melchiorre: “Today, around
  three years before the series launch, we are already able to simulate
  core processes at our future plant virtually.”</p>
<p> </p>
<p>The BMW Group is digitalising its existing plants in cooperation with
  NavVis. The Munich startup is considered one of the world's leading
  providers of technology in the field of reality capture and digital
  twins. Mobile 3D laser scanners will be used to create photorealistic
  panoramic images, floor plans and scatter plots for all BMW Group
  vehicle plants, by early 2023, that are accurate down to the last
  detail, including all building structures, facilities and outdoor areas.</p>
<p> </p>
<p>Since November 2020, around four million square metres of indoor
  space and nine million square metres of outdoor space at BMW Group
  plants have been scanned using portable mobile scanning systems and
  drone systems. As a result, digital twins are already available for
  the US plant in Spartanburg, the main plant in Munich and Plant
  Regensburg. Plants Dingolfing, Leipzig and Tiexi in China will also be
  captured by September of this year. By spring of 2023, digital data
  will also be available for the BMW Group plants in Mexico, South
  Africa, the UK and Dadong, China. The NavVis IVION Enterprise platform
  will then create a digital image of reality – the Digital Twin – from
  these huge data volumes.</p>
<p>Around 15,000 BMW employees are already working with this data, using
  a cloud- and web-browser-based software called the BMW Factory Viewer.
  With the help of this software and with just a few clicks, existing
  plants can be virtually inspected, specific points in production found
  via points of interest (POIs) and highly precise measurements carried out.</p>
<p>The system also allows individual sections of the 3D scans to be cut
  out and made available to external suppliers, for instance. This saves
  time and effort during production planning, improves collaboration
  with internal and external interfaces and eliminates planning errors.</p>
<p> </p>
<p>3D scanning technology also allows both smaller and larger-scale
  remodelling projects at BMW plants to be transferred quickly and
  easily to the digital world, using the so-called re-scan process. The
  company is working in this area on developing its own autonomous
  scanning robots to keep the digital master data current in the long
  term, without requiring additional personnel effort. For this purpose,
  the BMW Group is using in-house solutions, such as the Smart Transport
  Robot (STR) developed by BMW Group subsidiary IDEALWORKS. Michele
  Melchiorre: “Partnerships like those with NVidia and NavVis allow us
  to combine our pioneering spirit and process know-how with
  cutting-edge technologies.”</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Julian Friedrich<br>Tel: +49-89-382-25885<br>E-mail: <a href="mailto:julian.friedrich@bmw.de">julian.friedrich@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,Locations,Press Release,Production Plants,Research &amp; Development,Production,Industry 4.0]]></category>
            <pubDate>Tue, 21 Jun 2022 10:00:00 +0200</pubDate>
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                        <title>BMW Group publishes SORDI, the largest open-source dataset by far for super-efficient AI applications in production</title>
                        <link>https://newsroom.bmwgroup.com/global/bmw-group-publishes-sordi-the-largest-open-source-dataset-by-far-for-super-efficient-ai-applications-in-production/</link>
                        <guid>https://newsroom.bmwgroup.com/global/bmw-group-publishes-sordi-the-largest-open-source-dataset-by-far-for-super-efficient-ai-applications-in-production/</guid><pp:caseid>767738</pp:caseid><pp:summary><![CDATA[+++ SORDI (Synthetic Object Recognition Dataset for Industries) accelerates artificial intelligence in production +++ AI dataset contains more than 800,000 photorealistic images in 80 categories of production resource +++ Synthesising training data takes the efficiency of AI in production to a new level +++   Further strengthening of no-code AI: Superfast generation of robust AI models. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>+++ SORDI (Synthetic Object Recognition Dataset for Industries)
  accelerates artificial intelligence in production +++ AI dataset
  contains more than 800,000 photorealistic images in 80 categories of
  production resource +++ Synthesising training data takes the
  efficiency of AI in production to a new level +++   Further
  strengthening of no-code AI: Superfast generation of robust AI models. +++</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Munich.</strong> The BMW Group is publishing the world’s
  largest data set to streamline and significantly accelerate the
  training of artificial intelligence in production. <a name="_Hlk98923224"></a>The synthesised AI dataset – known as SORDI
  (Synthetic Object Recognition Dataset for Industries) – consists of
  more than 800,000 photorealistic images. These are divided into 80
  categories of production resources, from pallets and pallet cages to
  forklifts, and include objects of particular relevance to the core
  technologies of automotive engineering and logistics.</p>
<p> </p>
<p>By publishing SORDI, the BMW Group together with its partners
  Microsoft, NVIDIA and idealworks is making available the world’s
  largest reference dataset for artificial intelligence in the field of
  manufacturing. The visual data is of particularly high quality, and
  the integrated digital labels enable basic image processing tasks to
  be carried out, such as classification, object detection or
  segmentation for relevant areas of production in general.</p>
<p> </p>
<p>“The BMW Group has been using artificial intelligence since 2019. AI
  has already been utilised in various quality assurance applications in
  production at the plants. SORDI, the new, synthetic dataset makes AI
  models much faster to train and AI considerably more cost-efficient in
  production,” says Michele Melchiorre, Senior Vice President of BMW
  Group Production System, Planning, Tool and Plant Engineering.</p>
<p> </p>
<p>To create the synthesised AI training data non-manually, the
  simulated environment for robotics, the digital twin of the production
  system and the AI training environment were all fused within the
  NVIDIA Omniverse. The rendering pipeline from the BMW Tech Office in
  Munich allows any number of photos, including labels, to be
  synthesised in sufficient photorealistic HD quality for them to be
  used in the creation of highly robust AI models. SORDI can be utilised
  by IT professionals to develop and tailor AI solutions for
  manufacturing, and by production employees to maintain mature AI
  systems for validation purposes ready for the start of production.</p>
<p> </p>
<p>Freely available to software developers, the publication of the
  innovative dataset represents the next targeted step in the BMW
  Group’s systematic expansion of activities to democratise artificial
  intelligence (https://github.com/bmw-innovationlab). The publications
  of no-code AI and SORDI complement each other: on the one hand, the
  BMW Labelling Tool Lite and published AI training tools explicitly
  allow users to use AI intuitively, even if they lack sound IT
  expertise. On the other, SORDI’s synthesis significantly accelerates
  and simplifies the training of AI models for production applications.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Julian Friedrich<br>Tel: +49-89-382-25885<br>E-mail: <a href="mailto:julian.friedrich@bmw.de">julian.friedrich@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,Locations,Press Release,Production Plants,Research &amp; Development,Production,Logistics,Industry 4.0]]></category>
            <pubDate>Wed, 23 Mar 2022 13:30:00 +0100</pubDate>
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                        <title>BMW continues successful audio entertainment format and makes it interactive: Second season of the podcast thriller &quot;Hypnopolis&quot; launched.</title>
                        <link>https://newsroom.bmwgroup.com/global/bmw-continues-successful-audio-entertainment-format-and-makes-it-interactive-second-season-of-the-podcast-thriller-hypnopolis-launched/</link>
                        <guid>https://newsroom.bmwgroup.com/global/bmw-continues-successful-audio-entertainment-format-and-makes-it-interactive-second-season-of-the-podcast-thriller-hypnopolis-launched/</guid><pp:caseid>767392</pp:caseid><pp:summary><![CDATA[+++ The story by British star author Robert Valentine is based on future scenarios which deal with the topics of mobility and life in the city +++ New episodes focus on the circular economy. Elaborate production in Hamburg and Los Angeles +++ Listeners can influence the action with short voice commands +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The English-language podcast thriller
  "Hypnopolis" by BMW is being continued. The second season of
  the successful audio entertainment format starts today. It is
  completely fictional, stands out from the competition and is the first
  ever interactive podcast published by a brand. The episodes of the
  first season released last year, starring time-travelling journalist
  Hope Reiser, topped the podcast charts and were played in 26 countries. </p>
<p>"Hypnopolis II, Utopia in progress" bases its plot, even
  more so than in the first season, on data-based future scenarios from
  the BMW Group. The main focus is on the megatrend of the circular
  economy and the responsible use of resources. The protagonists of the
  new edition of the eco-thriller travel in futuristic airships to
  stunning locations of a slowly regenerating world, such as a solar and
  recycling farm in North Africa. The "Hypnopolis" story
  deliberately focuses neither on the BMW brand nor on vehicles, but it
  does draw on the expertise of the BMW Group. The plot is based on
  assumptions made by the company's ‘future” experts - for example about
  how cities and mobility will develop.</p>
<p>BMW now focuses even more on a futuristic storytelling format as part
  of its highly regarded audio strategy. The listening experience has
  been improved even further. Conceived by the British star author
  Robert Valentine together with the Hamburg creative agency Jung von
  Matt/NEXT ALSTER and elaborate production in Los Angeles and Hamburg,
  "Hypnopolis II" season is an interactive podcast. Listeners
  can influence events with individual decisions by speaking short voice
  commands. So the outcome of the story varies depending on the choices
  a listener makes. This makes the podcast even more personal, authentic
  and entertaining. "With the second part of our successful
  fictional podcast series, we are providing an even more personalised
  listening experience with new, interactive elements. Listeners can
  influence the course of the story through their decisions - this is
  how we emotionalise the brand and consistently follow our
  customer-centred marketing approach," says Stefan Ponikva, Head
  of BMW Brand Communication and Experience.</p>
<p>Since the format has also been implemented in the entertainment
  programme of BMW vehicles, customers can enjoy the podcast as an
  "in-car experience". "Hypnopolis" alongside
  "Changing Lanes", "Creators of a different beat"
  and "KulturMobile. The Literature Podcast." is the fourth
  podcast from BMW.</p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p>All BMW Group podcasts can be accessed as follows:<br clear="all" />
  <br clear="all" />"Hypnopolis" bmw.com, youtube, Spotify,
  Apple Podcasts, deezer, Google Podcasts</p>
<p>"Changing Lanes”: bmw.com, youtube, Spotify, Apple Podcasts,
  deezer, Google Podcasts</p>
<p>"Creators of a different beat”: youtube, facebook</p>
<p>"KulturMobile. The Literature Podcast.": bmwgroup.com,
  youtube, Spotify, Apple Podcasts, deezer, Google Podcasts</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Cypselus von Frankenberg<br>Tel: +49-89-382-30641<br>E-mail: <a href="mailto:cypselus.von-frankenberg@bmw.de">cypselus.von-frankenberg@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,Press Release]]></category>
            <pubDate>Wed, 01 Dec 2021 08:00:00 +0100</pubDate>
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                        <title>BMW Group and NVIDIA take virtual factory planning to the next level</title>
                        <link>https://newsroom.bmwgroup.com/global/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level/</link>
                        <guid>https://newsroom.bmwgroup.com/global/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level/</guid><pp:caseid>767480</pp:caseid><pp:summary><![CDATA[The two industry leaders are revolutionising virtual planning and engineering for highly complex manufacturing systems +++ Omniverse platform allows different applications to connect, with unrestricted compatibility +++ Greatly enhancing the speed, precision and efficiency of the planning process]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>The two industry leaders are revolutionising virtual planning and
    engineering for highly complex manufacturing systems</li>
  <li>Omniverse platform allows different applications to connect, with
    unrestricted compatibility</li>
  <li>Greatly enhancing the speed, precision and efficiency of the
    planning process</li></ul>
<p>
  <strong> </strong></p>
<p>
  <strong>Munich.</strong> The BMW Group and NVIDIA are generating a
  completely new approach to planning highly complex manufacturing
  systems – with the Omniverse platform. The virtual factory planning
  tool integrates a range of planning data and applications and allows
  real-time collaboration with unrestricted compatibility. As industry
  leaders, the BMW Group and NVIDIA are setting new standards in virtual
  factory planning.</p>
<p>Milan Nedeljković, BMW AG Board Member for Production: “Together
  we’re about to make a huge leap forward and open up completely new
  perspectives in the field of virtual, digital planning. In the future
  a virtual representation of our production network will allow us to
  realise an innovative, integrated approach to our planning processes.
  Omniverse greatly enhances the precision, speed and consequently the
  efficiency of our planning processes.”</p>
<p>“BMW does personalized manufacturing at a massive scale - their
  operations are among the most complex in the world,” said Jensen
  Huang, founder and CEO of NVIDIA. “In their vision of future
  factories, people and robots work together, engineers from all aspects
  of factory design collaborate in a shared virtual space, and the
  entire factory is simulated with photorealistic detail. NVIDIA
  Omniverse was built to realize this future. I am delighted that BMW is
  using NVIDIA Omniverse to connect their teams to design, plan and
  operate their future factories virtually before anything is built in
  the physical world. This is the future of manufacturing.”</p>
<p>Virtual factory planning is already widespread, but until now it has
  required data to be imported from various applications. This is not
  only time-consuming but also raises compatibility issues. In addition,
  the data is not always up to date. In the future, the Omniverse
  platform will enable live data to be collected and collated from all
  the relevant databases to create a joint simulation – eliminating the
  need to reimport data. The goal is to enable modifications and
  adjustments to be assessed in the early stages of planning in order to
  create an overall view. This extreme transparency will allow planners
  and production specialists to plan highly complex production systems
  even more quickly and accurately, without interface losses or
  compatibility problems. Omniverse integrates data from various
  professional design and planning tools from a range of different
  producers and uses it to generate photo-realistic real-time
  simulations in a single collaborative setting.</p>
<p>Outstanding photorealistic quality is just one of the many benefits
  of Omniverse. Another is that employees at different sites in
  different time zones can access the virtual simulation and work
  together to plan and optimise details of a process or production
  system whenever they need to. In addition, Omniverse can be used in a
  multitude of applications: in the future, planners and production
  specialists will collaborate using real-time data that is synchronised
  in the Omniverse cloud infrastructure. They will also be able to
  discuss the integration of new production systems with suppliers.
  Omniverse allows structure and facility data to be integrated, as well
  as items and part numbers of materials in production. It can also be
  used for logistics planning, offering unprecedented data consistency,
  from planning through to production. “This is redefining
  collaboration,” emphasises Board Member for Production Milan
  Nedeljković. The ability to carry out changes live will speed up
  decision-making noticeably. Production planners at the BMW Group will
  be able to visualise the entire planning lifecycle for every plant in
  the global production network, accelerated by scalable GPU
  performance. This will be supported by a wide range of AI-capable
  application cases, from autonomous robotics to predictive maintenance
  and data analysis.</p>
<p>The BMW Group and NVIDIA are long-standing partners. In a first pilot
  project, the US-based company fitted high-performance technologies and
  special AI control modules to logistics robots and to the BMW Group’s
  self-developed autonomous transport robots (STR).</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Martina Hatzel<br>Tel: +49-89-382-11966<br>E-mail: <a href="mailto:martina.hatzel@bmwgroup.com">martina.hatzel@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Company,Locations,Press Release,Production Plants,Research &amp; Development,Production,Logistics,Industry 4.0]]></category>
            <pubDate>Tue, 13 Apr 2021 06:00:00 +0200</pubDate>
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                        <title>BMW Brilliance Automotive doubles production capacity for high-voltage batteries in China</title>
                        <link>https://newsroom.bmwgroup.com/global/bmw-brilliance-automotive-doubles-production-capacity-for-high-voltage-batteries-in-china/</link>
                        <guid>https://newsroom.bmwgroup.com/global/bmw-brilliance-automotive-doubles-production-capacity-for-high-voltage-batteries-in-china/</guid><pp:caseid>767284</pp:caseid><pp:summary><![CDATA[+++ Comprehensive expansion of battery factory in Tiexi, China +++ Start of production for fifth-generation high-voltage batteries +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Shenyang. </strong>The BMW Group continues to drive the
  expansion of electromobility and is adapting its production structures
  to growing demand for fully and partially electrified vehicles. In
  China, the BMW Brilliance Automotive (BBA) joint venture has expanded
  its battery factory at the Tiexi location, the so-called “High-Voltage
  Battery Centre”, with a further battery centre that will immediately
  begin producing the new and more powerful batteries of the
  fifth-generation BMW eDrive technology used in the fully-electric BMW iX3*.</p>
<p>The new High-Voltage Battery Centre was officially opened today at a
  formal ceremony attended by high-level representatives of both the
  Chinese government and BBA. Representatives of the BMW Group attended
  the event virtually.</p>
<p>Milan Nedeljković, member of the Board of Management of BMW AG,
  responsible for Production, said at the opening ceremony: “China is of
  high importance to the BMW Group, both as a market and as a location
  for production and innovation. Our investments underline our strong
  commitment to China and Shenyang over the long term. And the
  investments are ongoing: The Tiexi and Dadong plant extension projects
  are well on track. And we are preparing for future growth: With this
  new Battery Center, we more than double the capacity of our local
  battery production in China.”</p>
<p>BBA President Dr. Johann Wieland added: “The expansion of our
  High-Voltage Battery Centre is concrete proof of our commitment to
  continue investing in Shenyang, Liaoning and north-eastern China. It
  also shows our determination to take a leading role in sustainable
  mobility, as we launch our pure electric BMW iX3.”</p>
<p>China is the BMW Group’s largest single market and sets the tempo for
  e-mobility around the world. With five electrified models currently
  available, the BMW Group offers Chinese customers the widest range of
  options in the premium segment. There are already a total of 75,000
  electrified BMW models on China’s roads today.</p>
<p>Production of the new fully-electric BMW iX3 will get underway at BBA
  Plant Dadong by the end of September. The high-voltage batteries it
  requires will be supplied by the nearby new battery centre. The BMW X3
  is the first model available with highly efficient petrol and diesel
  engines incorporating 48-volt mild-hybrid technology, with a plug-in
  hybrid drive train, or as a pure electric model.</p>
<p> </p>
<p>
  <strong>Fifth-generation high-voltage batteries with significantly
    higher energy density also use fewer raw materials</strong></p>
<p>The high-voltage battery for the fifth-generation BMW eDrive was
  developed from the ground up with pioneering new battery cell
  technology. The high-voltage batteries’ output and energy content can
  be flexibly scaled for use in different vehicle concepts and segments.</p>
<p>The BMW Group has more than ten years of deep in-house expertise
  developing battery cells. All know-how flows into precise
  specifications for battery cells to then be manufactured externally.
  Systematic research and development efforts not only steadily enhance
  performance and energy density, but can also continuously improve all
  relevant battery cell characteristics. Considering all relevant
  aspects as a whole – especially durability and safety, BMW
  high-voltage batteries represent the best that can be achieved today.
  At the same time, the newest battery generation has also been able to
  reduce the amount of the cobalt used as a raw material by another two
  thirds. Compared to the battery cells widely used by the BMW Group in
  its fully-electric vehicles in the past, the battery's gravimetric
  energy density has been improved by about 20 percent at cell level in
  the BMW iX3. The BMW Group is sourcing its own cobalt and lithium for
  the first time and supplying these raw materials to its battery cell producers.</p>
<p>As a leader in sustainability, the BMW Group has also reached a
  contractual agreement with its cell manufacturers that they will only
  use green power to produce fifth-generation battery cells.</p>
<p> </p>
<p>
  <strong>In future, fifth generation high-voltage batteries will also
    be produced at the BMW Group Dingolfing plant</strong></p>
<p>The expanded High-Voltage Battery Centre is the first location in the
  BMW Group production network to manufacture fifth-generation
  high-voltage batteries. At the same time, the Competence Centre for
  E-Drive Production in Dingolfing is also gearing up to produce the new
  fifth-generation high-voltage batteries. These will be installed in
  additional products, such as the BMW iNEXT and the BMW i4, starting
  next year. By producing high-voltage batteries where they are needed,
  the company is able to minimise transportation and thus contributes to sustainability.</p>
<p> </p>
<p>
  <strong>BMW Brilliance Automotive joint venture (BBA)</strong></p>
<p>The BBA Brilliance Automotive joint venture was founded in 2003 and
  has become one of the most successful premium automobile manufacturers
  in China in recent years, encompassing production and sales of BMW
  automobiles in China, as well as local development tasks. In 2019, the
  BBA automotive plants in Tiexi and Dadong produced over 530,000
  vehicles for the Chinese market – an increase of more than 9%
  year-on-year. Maximum capacity at the two plants will reach 650,000
  units per year over the coming years.</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>
  <strong>BMW iX3:</strong> Fuel consumption combined: 0.0 l/100 km;
  Power consumption combined: 17.8-17.5 kWh/100 km; CO2 emissions: 0 g/km.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Sandra Schillmoeller<br>Tel: +49-151-601-12225<br>E-mail: <a href="mailto:sandra.schillmoeller@bmwgroup.com">sandra.schillmoeller@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Company,Locations,Technology,Sustainability,Drive Technologies,Press Release,Production Plants,Research &amp; Development,Efficient Dynamics,Speeches &amp; Statements,Production]]></category>
            <pubDate>Mon, 14 Sep 2020 06:00:00 +0200</pubDate>
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                        <title>After a successful start, the BMW brand is expanding its podcast series.</title>
                        <link>https://newsroom.bmwgroup.com/global/after-a-successful-start-the-bmw-brand-is-expanding-its-podcast-series/</link>
                        <guid>https://newsroom.bmwgroup.com/global/after-a-successful-start-the-bmw-brand-is-expanding-its-podcast-series/</guid><pp:caseid>767187</pp:caseid><pp:summary><![CDATA["Hypnopolis" promises listeners a thrilling story set in a utopian world of the future. • Review of previous BMW podcasts series. • "Hypnopolis": First science fiction thriller podcast in entertainment format. • Robert Valentine as award-winning author.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong>
  <strong> </strong>Today, the English sci-fi thriller podcast "<a href="https://www.bmw.com/en/innovation/hypnopolis-podcast.html" target="_blank">Hypnopolis</a>" celebrates its debut. This makes
  BMW the first automobile manufacturer in the world to offer its
  customers their own audio entertainment podcast. In a total of six
  episodes of 15-20 minutes each, listeners can expect not only a
  gripping story, but also insights into the mobility of the future.
    "<a href="https://www.bmw.com/en/innovation/hypnopolis-podcast.html">Hypnopolis</a>”
  is already the fourth podcast series by the BMW brand next to
  "Changing Lanes", "Creators of a different beat"
  and "KulturMobile”. </p>
<p>
  <strong>Previous BMW Group podcasts</strong></p>
<p>With "Changing Lanes", BMW has been offering a weekly
  infotainment show about technology, lifestyle, design, innovation and
  of course cars since mid-March. At the height of the corona pandemic,
  "Changing Lanes" presented four special issues so far under
  the name "Creators of a different beat". The live interviews
  with guests such as Alex Zanardi or yoga expert Sinah Diepold are
  intended to inspire listeners, spark optimism for the future and help
  a little in overcoming these challenging times. </p>
<p>The literature podcast of the KulturMobile was developed in this
  spirit, with readings of works from 19th century world literature in
  German and English. The head of BMW Cultural Commitment and producer
  of the podcast, Prof. Dr. Thomas Girst, says about the history of its
  origins: "First of all it was about doing something good for our
  employees and their families in these difficult times. Very soon we
  decided to publish the podcast for all people interested in culture
  and BMW. With this podcast we want to make literary works available in
  audible form and in an experience-oriented way for as wide a circle as
  possible. KulturMobile is an employee initiative of the BMW Group,
  which has been making employees aware of the company's commitment to
  culture and inviting them to participate since 2003.</p>
<p>
  <strong>Hypnopolis: Cinema for the ears!</strong></p>
<p>"As a brand, BMW has always been telling exciting and emotional
  stories. The best-known and internationally awarded examples of this
  are the short film series "The Hire" with Clive Owen or
  "The Small Escape" featuring the modified BWM Isetta as an
  escape car. With our HYPNOPOLIS podcast we are now opening up the next
  chapter: Cinema for the ears!” - Jens Thiemer, Senior Vice President
  Customer & Brand BMW.</p>
<p>With "<a href="https://www.bmw.com/en/innovation/hypnopolis-podcast.html" target="_blank">Hypnopolis</a>", the BMW brand is now expanding
  its podcast range to include a pure entertainment program. It will
  entertain listeners on long car journeys, for example. The emotional
  bond to the brand is strengthened in this way. In line with the motto
  "Beyond the car" stories, "<a href="https://www.bmw.com/en/innovation/hypnopolis-podcast.html">Hypnopolis</a>"
  does not focus on the BMW brand or vehicles, but is based on
  assumptions made by BMW future experts, for example about the
  development of cities and mobility. The story mainly tells of a
  scenario set in the future. In the first episode, Hope Reiser awakes
  from a thirty-year sleep penalty and suddenly finds herself in the
  year 2063. However, she is convinced of her innocence and fears that
  the real murderers have been waiting for her and are watching her. The
  search for the truth begins! </p>
<p>
  <strong>Robert Valentine: Award winning author of Hypnopolis</strong></p>
<p>With Robert Valentine, BMW was able to win over one of the most
  well-known science fiction authors. The science fiction genre is
  familiar territory for the Londoner, who has won the "BBC Audio
  Drama Award". He works as a writer for the audio version of Dr.
  Who, among other things. "Hypnopolis" is set to become his
  next award-winning podcast alongside "Red Moon" and
  "Dr. Who": “While I was keen to present the positive
  potential of technology in the future, as a dramatist I'm well aware
  that the one thing that never changes is human nature. The world of
  Hypnopolis may be a technocratic garden paradise, but just like the
  garden of Eden, there's a snake lurking in the grass in the form of
  the shadowy figures determined to bring down our heroine, Hope Reiser.
  (…) Her spirit and her refusal to accept the lies of a complacent
  authority are the qualities I think we're all going to need if we're
  going to make the future the place we hope it will be.”</p>
<p> </p>
<p>
  <strong>All BMW Group podcasts can be accessed via bmwgroup.com or via
    familiar streaming services.</strong></p>
<p>“Hypnopolis”: <a href="https://www.bmw.com/en/innovation/hypnopolis-podcast.html">https://www.bmw.com/en/innovation/hypnopolis-podcast.html</a></p>
<p>"Changing Lanes”: <a href="https://www.youtube.com/watch?v=DFJcjUICWTY">youtube</a>, <a href="https://open.spotify.com/show/6CNNIarWCSl3jD2WGbEthA">Spotify</a>, <a href="https://podcasts.apple.com/de/podcast/changing-lanes-the-bmw-podcast/id1502221185">Apple
    Podcasts</a>, <a href="https://www.deezer.com/de/show/961622">deezer</a>, <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9yc3MuYXJ0MTkuY29tL2NoYW5naW5nLWxhbmVz&ved=2ahUKEwi994-Kz4vqAhVKZxoKHTdRDn0Q4aUDegQIARAC&hl=en-DE">Google Podcasts</a></p>
<p>"Creators of a different beat." <a href="https://www.youtube.com/results?search_query=creators+of+a+different+beat">youtube</a>, <a href="https://www.facebook.com/BMW/videos/creators-of-a-different-beat-sinah-diepold-in-our-live-podcast-presented-by-chan/699953247478077/">facebook</a></p>
<p>“CultureMobile. The Literature Podcast.”: <a href="https://www.bmwgroup.com/en/responsibility/culture/culturemobile.html">bmwgroup.com</a>, <a href="https://www.youtube.com/playlist?list=PLRH_rWcjyqJQ3hIyLdp8OPWgryHBz8BNY">youtube</a>, <a href="https://open.spotify.com/show/1rqVLr7Ux0lksihOaz3j9n">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/culturemobile-the-literature-podcast-of-the-bmw-group/id1511685706">Apple
    Podcasts</a>, <a href="https://www.deezer.com/en/show/1190312">deezer</a>, <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly8yeHJwZnEucG9kY2FzdGVyLmRlL0t1bHR1ck1vYmlsZS5yc3M&hl=en-DE">Google Podcasts</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Christophe Koenig<br>Tel: +49-89-382-56097<br>E-mail: <a href="mailto:christophe.koenig@bmw.de">christophe.koenig@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,Press Release,Sales &amp; Finance]]></category>
            <pubDate>Fri, 26 Jun 2020 06:20:00 +0200</pubDate>
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                        <title>The history of the BMW Group: 100 years of fascination for mobility.</title>
                        <link>https://newsroom.bmwgroup.com/global/the-history-of-the-bmw-group-100-years-of-fascination-for-mobility/</link>
                        <guid>https://newsroom.bmwgroup.com/global/the-history-of-the-bmw-group-100-years-of-fascination-for-mobility/</guid><pp:caseid>766442</pp:caseid><pp:summary><![CDATA[On 7 March 2016, BMW Group will be celebrating 100 years of existence as a company. Over this period of time, a small aero-engine manufacturer based in the north of Munich has been transformed into a world-leading premium manufacturer of automobiles and motorcycles, as well as a provider of premium finance and mobility services.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>The history of the BMW Group:</p>
<p>100 years of fascination for mobility.</p>
<p>
  <strong>Table of contents.</strong></p>
<p>
  <strong> </strong></p>
<ol>
  <li>
    <strong>The history of the BMW Group: 100 years of fascination for
    mobilty<br /></strong>(Summary) ............................. ..............................................................................................................2</li>
  <li>
    <strong>Choosing independent pathways:<br />Creativity and courage
      for innovative solutions.
    </strong>............................................................................................................ 10</li>
  <li>
    <strong>Taking responsibility, mastering challenges:<br />Powering
      through highs and lows.
    </strong>........................................................................................................... 16</li>
  <li>
    <strong>Benchmarking with the best:<br />Sports competition as
      motivation to peak performance.
    </strong>........................................................................................................... 21</li>
  <li>
    <strong>The right product at the right time:<br />Ahead of the trend
      and into the future. </strong>............................................................................................................26</li>
  <li>
    <strong>Timeline:<br />100 facts from 100 years.
    .......</strong>........................................................ 30</li></ol>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Stefan Behr<br>Tel: +49-89-382-51376<br>E-mail: <a href="mailto:stefan.behr@bmw.de">stefan.behr@bmw.de</a></div></div></div>]]></description><category><![CDATA[Company,Events,Press Release,Corporate Heritage,Heritage]]></category>
            <pubDate>Thu, 03 Mar 2016 12:39:00 +0100</pubDate>
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                        <title>The new BMW X3 on the iPad</title>
                        <link>https://newsroom.bmwgroup.com/global/the-new-bmw-x3-on-the-ipad/</link>
                        <guid>https://newsroom.bmwgroup.com/global/the-new-bmw-x3-on-the-ipad/</guid><pp:caseid>764564</pp:caseid><pp:summary><![CDATA[For the first time, BMW is offering comprehensive product literature as an iPad application]]></pp:summary><description><![CDATA[<div class="imported-article"><div>
  <div>
    <p>For the first time, BMW is offering comprehensive product
      literature as an iPad application</p></div>
  <div>
    <p> </p>
    <p>
      <strong>Munich</strong>
      <strong>.</strong> The application containing all the product
      information on the new BMW X3 has been available in the App Store
      since the beginning of December 2010, offering the chance to
      experience the vehicle via iPad.</p>
    <p>The application combines the advantages of the classic product
      catalogue, the website and the interactive possibilities of the iPad.</p>
    <p> </p>
    <p>The BMW X3 App not only provides plenty of information and video
      material, but also gives users the chance to configure their ideal
      vehicle individually and to order product literature by operating
      the touchscreen. The highlights of the application also include an
      interactive 360° view.</p>
    <p>Customers can also contact BMW directly using an integrated form
      if they wish to arrange test drives.</p>
    <p> </p>
    <p>Using the iPad's direct links to social media channels such as
      Facebook, users can post information about the vehicle on their
      own wall or send their ideal vehicle to friends.</p>
    <p> </p>
    <p>With this application, BMW is examining, for the first time, the
      possibilities that the iPad offers in terms of sales promotion
      measures and creating a platform for the communication of further
      vehicle and product literature.</p>
    <p> </p>
    <p>The iPad application is available free of charge at <a href="http://itunes.apple.com/app/bmw-x3/id404814453">http://itunes.apple.com/app/bmw-x3/id404814453</a>.</p>
    <p>Further information can be found at <a href="http://www.bmw.com/X3App">www.bmw.com/X3App</a>.</p>
    <p>
      <strong> </strong></p>
    <p>
      <strong> </strong></p>
    <p>
      <strong>The BMW Magazine on the iPad</strong></p>
    <p>
      <strong> </strong></p>
    <p>The BMW Magazine is already available as an iPad application.
      This opens up a comprehensive multimedia brand experience to
      readers, above and beyond the printed version. Photo series,
      videos and sound files integrated into the layout along with a
      Find the Pair game offer clear added value over the print
      magazine. The editorial highlight of the second BMW Magazine iPad
      App is the Art Car designed by Jeff Koons, which takes on
      completely new interactive dimensions on the iPad. The artist's
      design has been processed for the App in such a way that the
      reader can use the touchscreen to paint the BMW – which is
      initially a pristine white – in Koons' brightly coloured style.</p>
    <p> </p>
    <p>Photos on both iPad Apps are available in our PressClub at https://newsroom.bmwgroup.com/global/en</p>
    <p> </p>
    <p> </p></div>
  <p>If you have any questions, please contact:</p>
  <p>                                                  </p>
  <p>
    <strong>Corporate and Governmental Affairs</strong></p>
  <p> </p>
  <p>Martina Daschinger, Business and Finance Communications,
    Marketing<br />Telephone: +49 89 382-14908, Fax: +49 89 382-24418<br />
    <br />Marc Hassinger, Business and Finance
    Communications<br />Telephone: +49 89 382-23362, Fax: +49 89 382-24418</p>
  <p> </p>
  <p>Internet: <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a></p>
  <p>e-mail: presse@bmw.de</p>
  <p> </p>
  <p> </p>
  <p>
    <strong>The BMW Group</strong></p>
  <p>The BMW Group is one of the most successful manufacturers of
    automobiles and motorcycles in the world with its BMW, MINI and
    Rolls-Royce brands. As a global company, the BMW Group operates 24
    production facilities in 13 countries and has a global sales network
    in more than 140 countries.</p>
  <p>The BMW Group achieved a global sales volume of approximately 1.29
    million automobiles and over 87,000 motorcycles for the 2009
    financial year. Revenues totalled euro 50.68 billion. At 31 December
    2009, the company employed a global workforce of approximately
    96,000 associates.</p>
  <p>The success of the BMW Group has always been built on long-term
    thinking and responsible action. The company has therefore
    established ecological and social sustainability throughout the
    value chain, comprehensive product responsibility and a clear
    commitment to conserving resources as an integral part of its
    strategy. As a result of its efforts, the BMW Group has been ranked
    industry leader in the Dow Jones Sustainability Indexes for the last
    six years.</p>
  <p>
    <strong> </strong></p></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Bernhard Ederer<br>Tel: +49-89-382-28556<br>E-mail: <a href="mailto:bernhard.ederer@bmwgroup.com">bernhard.ederer@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[X3,Company,Press Release,Sales &amp; Finance,Product,BMW]]></category>
            <pubDate>Thu, 09 Dec 2010 11:21:57 +0100</pubDate>
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