Munich. After last year’s successful debut BMW is continuing its viral innovation campaign. Once again, five new, creative social-media films combine technological ingenuity with entertaining storytelling. The benefits of innovative technology are showcased with an unfailing eye for detail. Presented and available for the first time in the first Neue Klasse model, the BMW iX3, as well as the electric top model, the BMW i7.

“In this new instalment of our innovation campaign, we show how intelligent technology enriches our customers’ daily lives. Far more than merely functional, our product features become genuine companions – and that is the thrust of our tongue-in-cheek vignettes,” says Bernd Körber, Senior Vice President BMW Brand and Product Management.

BMW Symbiotic Drive: Next-level enjoyment of assisted driving.
Two of the films focus on BMW Symbiotic Drive in the BMW iX3. This assistance technology was introduced with the first Neue Klasse model. What makes it special is that in the interaction of human and artificial intelligence, the person behind the wheel always remains involved. This allows the driver to make acceleration, steering or braking inputs even when driver assistance is engaged, without instantly causing the assistance system to be deactivated. The clear operating logic and displays of the BMW Panoramic iDrive ensure that assisted driving is intuitive and open to human intervention at any time. This symbiotic partnership of driver and vehicle can also be experienced with active safety features such as Lane Departure Warning.

Just how pleasant this can be is shown in a film titled “Co-Driver”, where an over-eager front passenger constantly bombards the driver with warnings and advice. With BMW Symbiotic Drive, this kind of unwanted interference is a thing of the past. It makes every drive more pleasant and less strenuous than ever before – and not just because the driver in the video finally tells the passenger to get out.

BMW Symbiotic Drive also has a starring role in the “Coffee-Brake” video, where systems interact so harmoniously that even the cup of coffee accidentally left on top of the roof of the BMW iX3 arrives unharmed.

BMW Intelligent Personal Assistant: A new level of AI-assisted voice interaction.
Just like BMW Symbiotic Drive, the BMW Intelligent Personal Assistant with AI support made its debut in the BMW iX3. Newly added Amazon Alexa+ AI technology adds even more functions. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focused on even greater customer value. This includes having conversations about all sorts of topics and linking them directly with vehicle functions. The clip “Rome” shows a driver and, next to her in the front passenger seat, her husband, who in the throes of a mid-life crisis has dressed up as a Roman soldier. When the BMW Intelligent Personal Assistant starts the navigation to the Italian restaurant “Casa di Roma”, the husband comments, “All roads lead to Rome,” attributing the quote to Cicero. His long-suffering wife immediately corrects his error with the help of the BMW Intelligent Personal Assistant.

Charging the BMW iX3: A break barely long enough for a relaxed meal.
The Neue Klasse models are remarkable for their charging performance. The battery of the BMW iX3 can be charged at up to 400 kW. This makes for considerably shorter charging times. A 10-minute stop at a suitable High-Power Charging (HPC) station will extend the range of the BMW iX3 by up to 372 kilometres. Long recharging breaks used to be a frequent topic of conversation in the past, but now charging times are barely long enough to have a relaxed meal. This is the subject of “Pit-Stop”, another video from the innovation campaign. The kitchen team are aware that no BMW has ever charged as quickly as the BMW iX3. As a result, they get going as soon as the restaurant manager spots the guest arriving. The cutting, cooking, plating and serving happens at record speed to enable the guest to finish their meal in peace before the BMW iX3 is ready to go again.

Good entertainment instead of tedious small talk.
Compared to the above, time in the “Clips” film seems to move at a snail’s pace. A manager has offered a ride to a team member who proceeds to hold forth on his favourite subject: paper clips. Once inside the vehicle, the manager successfully distracts the team member by turning on the BMW Passenger Screen included as standard in the BMW i7. From tedious facts about paper clips to watching films and series on the 14.6-inch Passenger Screen: this is how the driver and front passenger can both enjoy their journey in the luxury sedan.

The BMW innovation campaign was launched on 6 May. All films have now been released. Click here to view the videos, complete with a supercut of all the clips available.

More than 800 Kilometers Without Recharging: BMW iX3 Long Wheelbase demonstrates Neue Klasse efficiency under demanding real-world conditions.Qinghai, China. Demonstrating the efficiency potential of the BMW Neue Klasse, the BMW iX3 Long
Wheelbase successfully completed a demanding real-world endurance challenge covering more than
800 kilometers without recharging. A BMW iX3 50L xDrive prototype equipped with 21-inch
aerodynamic wheels completed the Qinghai Lake grand loop, departing from Xining and returning to its
starting point after more than 800 kilometers of driving on public roads. The vehicle finished the route
with 2% battery capacity remaining and achieved an average energy consumption of just 12.6 kWh per
100 kilometers. The result indicates a total range potential of 835 to 840 kilometers under the
conditions of the challenge. The achievement highlights the outstanding efficiency of the BMW iX3 Long
Wheelbase under challenging real-world conditions and demonstrates BMW’s approach to electric
mobility: delivering confidence in every kilometer.
Real-world validation under demanding conditions.
Conducted entirely on public roads and under real-world traffic conditions, the challenge was designed
to validate the efficiency potential of the BMW iX3 Long Wheelbase in an environment closely reflecting
everyday customer use. Starting in Xining at approximately 2,200 meters above sea level, the vehicle
climbed to nearly 4,000 meters before descending again and completing the loop back to its starting
point. Repeated climbs and descents across an altitude difference of almost 2,000 meters continuously
challenged drivetrain efficiency, energy management and thermal control.
Weather conditions added a further layer of complexity. During the journey, the vehicle encountered
heavy snowfall, intense rain and strong high-altitude sunshine, while ambient temperatures ranged
from 1°C to 21°C. Combined with varying road surfaces, public-road traffic conditions and the demands
of plateau driving, these conditions created a highly representative test environment for electric mobility
in everyday use. To reflect realistic customer driving behaviour, the entire route was completed in
Efficient mode, balancing comfort and energy efficiency in a manner closely aligned with long-distance
everyday driving.
System-level efficiency: the Neue Klasse approach.
For BMW, efficiency is not defined by a laboratory figure. It is measured by how consistently a vehicle
performs in real-world conditions across varying temperatures, elevations and road profiles.
The challenge demonstrates how the technologies of the BMW Neue Klasse work together as an
integrated system to maximize efficiency under demanding real-world conditions.
Key contributors include:
• An optimized aerodynamic concept that minimizes energy losses at higher speeds.
• BMW’s in-house developed Energy Master, which intelligently manages energy distribution
based on route profile, temperature and driving conditions.
Press Release
June 10, 2026
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Corporate Communications China
• BMW’s sixth-generation high-voltage battery featuring newly developed cylindrical cells and
108.7 kWh of usable energy, delivering significantly higher energy density while optimizing
packaging, weight and vehicle rigidity.
• A newly developed drivetrain combining an electrically excited synchronous motor and an
asynchronous motor, reducing energy losses by up to 40% while increasing overall drivetrain
efficiency by up to 20%.
• The Heart of Joy control system and highly efficient energy recuperation technology, enabling
energy recovery in up to 98% of everyday braking situations.
Thermal management plays an equally important role, particularly under demanding environmental
conditions. Cold mornings, warmer daytime temperatures and rapid transitions between rain and snow
require battery and cabin systems to respond efficiently and precisely. The integrated thermal
management system helps maintain stable operating conditions, supporting both occupant comfort
and consistent range performance.
Efficiency where it matters most.
The Heart of Joy control system works in conjunction with the highly efficient energy recuperation
system to maximize energy recovery. In up to 98% of everyday driving situations, braking can be
achieved through energy recuperation alone, allowing energy to be recovered during deceleration and
downhill driving. As a result, efficiency gains are realized precisely where customers experience them
most: in everyday driving. For BMW, efficiency is not only about achieving longer range. It is about
delivering predictable energy consumption, stable range performance and a reassuring driving
experience, even when conditions change significantly. Whether on long-distance journeys, mountain
roads or routes with highly variable weather conditions, customers benefit from greater confidence
behind the wheel. The challenge demonstrates that efficiency in the BMW Neue Klasse is not the result
of a single technology. It is the result of a holistic vehicle concept in which aerodynamics, drivetrain,
battery technology, thermal management, energy recuperation and intelligent control systems work
together seamlessly. As the first model of the BMW Neue Klasse, the BMW iX3 demonstrates the next
generation of electric mobility from BMW. By translating technological innovation into measurable realworld
performance, it delivers what matters most to customers: confidence in every kilometer.

（青海/沈阳）宝马正加速推进新世代 BMW iX3 长轴距版在中国市场的最终验证工作。作为专为中国客户打造的新世代车型，中国专属的新世代BMW iX3正经历覆盖全国多样气候与路况的系统性整车测试，确保在真实使用场景中实现稳定性能、可靠续航与具有独特“宝马味儿”的驾驶质感。

中国疆域辽阔，一段行程跨越不同气候与路况已成为常态，这也对电动车在续航稳定性、能耗表现与舒适体验方面提出更高要求。新世代BMW iX3长轴距版通过广泛道路验证，确保车辆在各种环境变化下依然表现如一：从青海高原的高海拔区域，到气候变化显著的多样环境，新世代BMW iX3长轴距版在中国典型用车场景中展开实测，覆盖高温差、强紫外线、连续山路、高速长途、城市拥堵等多种复杂工况，全方位还原各地中国用户的日常出行环境。

以青海等高海拔地区为例，空气稀薄、坡度变化大，对整车热管理与能量分配提出更高挑战。新世代BMW iX3长轴距版在此类环境中进行重点验证，以确保车辆在严苛条件下依然保持稳定表现。同时，通过单日内显著温差变化的环境，对整车系统进行反复调校，进一步提升车辆在不同温度区间内的运行效率。宝马始终认为，电动车的效率不仅体现在数据层面，更体现在日常使用中的稳定表现。新世代BMW iX3长轴距版搭载BMW 新世代电驱系统，其通过智能能量管理与高效热管理系统，在多工况条件下实现性能与效率的平衡。无论是高海拔爬坡、高速巡航，还是城市通勤，车辆均可保持“所见即所得”的稳定续航表现，高效协同的能耗与空调系统，以及舒适、“人车合一”的驾乘体验。新世代BMW iX3长轴距版以系统化能力确保中国用户长途出行更安心，城市用车更高效，复杂环境下依然稳定可靠。

新世代BMW iX3长轴距版融合宝马全球工程研发实力与深入本土的测试成果，在质量、可靠性与用户体验方面全面满足中国市场的高标准要求。作为新世代技术的重要代表车型，新世代BMW iX3长轴距版不仅进一步强化宝马在电动化领域的技术实力，也标志着宝马在中国电动出行领域迈入全新发展阶段。

Landshut. BMW Group Plant Landshut has started pre-series production of a key control unit for the BMW Group hydrogen drivetrain. The so-called “Energy Master” will in future be used in the new BMW iX5 Hydrogen. At the same time, the site is commissioning a second production line for the control unit used in the battery-electric vehicles of the Neue Klasse (BMW iX3 and BMW i3).

The Energy Master is the central control unit of the high-voltage system. In battery-electric vehicles, it is mounted on the high-voltage battery. In the BMW iX5 Hydrogen, a modified version performs a central control function within the drivetrain system and is installed on the BMW Hydrogen Flat Storage system. The control unit combines energy and data flows, manages the power supply for the e-machine and on-board electrical system, and ensures safe, intelligent operation of the overall system. This makes it the key interface between the fuel cell system, the innovative high-voltage battery and the electric drive machines.

Josef Hochreiter, Vice President Hydrogen Vehicles at the BMW Group: “Our ambition for the BMW iX5 Hydrogen is clear: a genuine BMW – with sheer driving pleasure. To achieve this, a perfectly coordinated overall system is crucial. The Energy Master is a key component in this: it intelligently controls the innovative high-voltage battery and, together with the third-generation fuel cell system, delivers assured driving dynamics.”

The plant’s expertise creates synergies between battery-electric and hydrogen-based drivetrain technologies. The close integration of electrical/electronics expertise and industrial series production makes the plant ideally suited to manufacture components for both technology paths. At the BMW Group, the development and production of the Energy Master are being carried out fully in-house for the first time.

Thomas Thym, Head of BMW Group Plant Landshut: “With the start of pre-series production of the hydrogen-specific Energy Master, we are reinforcing Plant Landshut’s role as a centre of expertise for innovative drivetrain technologies. Here we combine development, manufacturing expertise and industrial scaling – for battery-electric vehicles as well as hydrogen fuel cells.”

Landshut’s role in electromobility
BMW Group Plant Landshut is home to two production areas for the Energy Master. For battery-electric vehicles (BEV), the highly complex control unit has already been in series production since last year – currently for the BMW iX3 and BMW i3 models of the Neue Klasse. With the commissioning of the second production line, capacity for this will almost double. At the same time, pre-series production of the hydrogen-specific Energy Master for the BMW iX5 Hydrogen is now beginning.

In addition, Landshut plays a central role in the BMW Group hydrogen drivetrain network: the media distribution plate and the fuel cell stack housing for the current pilot fleet of the BMW iX5 Hydrogen were already produced here and have since been further refined. The media distribution plate ensures the precise distribution of hydrogen and air within the fuel cell, while the stack housing structurally integrates and protects the cell stack.

The new BMW iX5 Hydrogen
For the BMW iX5 Hydrogen, which will be launched in 2028, the BMW Group is introducing a new hydrogen tank concept. The arrangement and size of the tanks enable a range of up to 750 kilometres*. The BMW Hydrogen Flat Storage system makes particularly efficient use of the available installation space and is compatible with the Gen6 high-voltage battery without taking up interior space. This makes it possible to produce fuel cell models on the same production line as vehicles with other drive systems.

The BMW Hydrogen Flat Storage technology forms part of the drivetrain. Together with the fuel cell system and an innovative high-voltage battery, it delivers the brand-typical BMW driving pleasure. The latest generation of fuel cell technology (Gen3) will also be used; it is more compact, more efficient and more powerful than all previous generations and is being developed jointly by the BMW Group and Toyota Motor Corporation.

Series production of the fuel cell systems will begin from 2028 at BMW Group Plant Steyr; Landshut is firmly integrated as a technology and component location.

The BMW Hydrogen strategy
The BMW Group sees technological openness and a broad product portfolio as key success factors. By integrating fuel cell technology into the new BMW X5 series, the company is strategically expanding its series offering and making the advantages of hydrogen available to customers.

Hydrogen stands for electric driving with long range and fast refuelling, diversifies energy sources and reduces dependence on a single infrastructure or raw material supply chain.

Investment and funding strengthen Germany as an industrial location
Through the "HyPowerDrive" project the development of the powertrain and the tank system of the BMW iX5 Hydrogen is funded by the Federal Ministry of Transport (BMV) within the framework of the IPCEI Hy2Move. The federal government is providing funding of EUR 191 million. In addition, the project is (co-)financed by the state of Bavaria with a total of EUR 82 million. The funding is implemented by the Project Management Jülich (PtJ) and coordinated by NOW GmbH.

Since 2020, the BMW Group has invested a high three-digit million-euro sum in expanding electromobility and related key technologies at Plant Landshut.

CO2 emissions & consumption.

* As this is a prototype in the development phase, the statutory WLTP consumption data (and EPA) is not yet available.

The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.

The new BMW 7 Series – the first luxury sedan with technologies from the Neue Klasse.
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. With this update, the new BMW 7 Series takes another major leap forward in the middle of its seventh generation. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror[1], and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology[2], and a powerful software and electronics architecture delivering future-proof functionality.

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. The exceptionally poised and assured BMW 740d xDrive is now joined by the BMW 740 xDrive. And completing the line-up are two plug-in hybrid variants. In addition, a total of three BMW M Performance models demonstrate the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.
The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.
As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2‑axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection.
The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle.
With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.
All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.

The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.

As the second model in the Neue Klasse, it represents a technological quantum leap into a new era. The first all-electric BMW 3 Series launches as the BMW i3 50 xDrive, which has an electric motor on both the front and rear axles. The combined system power output is 345 kW/469 hp¹, the maximum torque is 645 Nm.¹ The highly efficient sixth-generation BMW eDrive technology, together with the new BMW Panoramic iDrive and Heart of Joy, delivers driving pleasure on a level never experienced before. With BMW Symbiotic Drive, the assisted driving experience is also entering a new era. The BMW i3 also stands for a modern interpretation of the hallmark design features of a BMW Sedan.

As a representative of the new design language, the new BMW i3 is immediately recognisable as a BMW 3 Series – assured, dynamic and intelligent. The hallmark BMW sporty silhouette proportions are reflected in the new 2.5-box design. Notable features are the long wheelbase, the greenhouse that slopes towards the rear and the short overhangs. The four-eyed face is familiar, yet still new. The BMW radiator grille and twin headlights merge into an innovative light signature, creating a powerful and expressive unit. The rear end, featuring prominently horizontal rear lights, further highlights precision and technological progress. The prominently flared wheel arches emphasise the sporty, wide stance of the new BMW i3. The interior offers a high level of spaciousness and makes full use of all the possibilities of the vehicle concept, which is consistently geared towards electromobility. At the same time, the interior represents driver-oriented sportiness. The new BMW Panoramic iDrive not only defines the modern and inviting interior, but also ushers in a new level of hallmark BMW driver orientation.

Sportiness and driving pleasure are invariably embedded in the DNA of the BMW 3 Series. The new BMW i3 sets new standards. Maximising the unmatched capabilities of electromobility, it offers impressively precise, effortless, and assured handling. The Heart of Joy high-performance computer shapes the BMW i3 driving experience. Its responses are ten times faster than in previous systems. Together with three other superbrain high-performance computers, the Heart of Joy forms the centrepiece of the new software and electronics architecture.

The new BMW i3 stands out for its excellent suitability for long journeys. Its range is up to 900 kilometres¹ (in accordance with the WLTP test cycle). DC charging capacities of up to 400 kW also drastically reduce charging times. The DC fast charger can recharge energy for up to 400 km¹ in 10 minutes (in accordance with ISO 12906 in the WLTP cycle). Sixth-generation BMW eDrive technology provides the prerequisites for this rapid progress. It comprises highly efficient electric motors, 800-volt technology and new high-voltage batteries with new round cells. The cell-to-pack design used enables high energy densities at pack level and a flatter high-voltage battery. The BMW i3 also features the bidirectional charging functions Vehicle-to-Load (optional AC charging Professional required), Vehicle-to-Home and Vehicle-to-Grid charging functions.

The BMW i3 is manufactured at the BMW Group plant in Munich, which is the home plant of the BMW Group. For more than a hundred years, the plant in Milbertshofen, in the north of Munich, has been producing premium vehicles. Over the last four years, the plant has seen significant modernisation: Alongside a new body shop, a cutting-edge vehicle assembly area incorporating logistics space has been constructed. The new buildings are in their final stages of expansion. Production of the new BMW i3 will start in these halls from August 2026. The first vehicles will be delivered from autumn this year. One year later, the production portfolio will be switched to exclusively fully electric vehicles of the Neue Klasse. The plant conversion includes a large number of modernisation measures.

https://redirect.bmw.com/bmw-i3-sedan

_{¹ All data provisional. Please note: Since no binding WLTP values are currently available, these are provisional values. In addition, the actual values depend on various factors, such as load, driving style, route, weather, auxiliary consumers (including air conditioning), tyres, and the age of the battery.}

Munich. Please find the satellite and streaming details of the BMW Group Keynote as follows:

18 March 2026.

11:00 - 11:40 A.M. CET – Design Premiere of the new BMW i3. LIVE

Technical data TV satellite transmission:

Contact SNG: +49 (0) 179-5079009 (Torsten Jobmann)
Contact on site : +49 151 23456 889 (Tom Forster)

Live Stream available at:

https://www.live.bmwgroup.com/en/live-streaming/ and

on BMW Group YouTube: https://b.mw/IuTd3

Munich. With the new BMW i3, the BMW Group is reaffirming its holistic approach to product sustainability – shining a light on a relevant dimension of product development that has been less visible up until now: health and well-being in the passenger compartment. To address this aspect of vehicle development, interior air quality, material selection and olfactory perception are systematically studied and evaluated at the company’s own odour laboratory.

Holistic product sustainability as a guiding principle.
The BMW Group considers sustainability throughout a vehicle's entire lifecycle – from raw material extraction through the supply chain and production all the way to the use phase and recycling. This 360° approach combines product sustainability, technological innovation and long-term company success. Health and well-being are embedded into product development and systematically integrated into processes and standards.

Interior air quality and its impact on health.
Vehicle interior air quality is an important factor for health and well-being inside the vehicle. Emissions from materials, as well as influences such as temperature and humidity directly impact vehicle occupants. When selecting materials for the vehicle interior, the BMW Group therefore pays close attention to avoiding emissions that could be detrimental to health. For more than 25 years, the company has relied on its own testing methods to measure and evaluate emissions and scent profiles in the vehicle interior. The latest findings from toxicology, health and sensory research are continuously applied to in-house standards that the BMW Group also actively shares in international standardisation and specialised bodies.
The aim is to ensure the interior has a scent that is authentic, discreet and high-end, reinforcing the brand's premium promise. The use of artificial fragrances is deliberately avoided.

Scent as a subconscious dimension.
The BMW Group deliberately addresses on scent in the vehicle interior, as this has a significant influence on the occupants’ health and well-being.
Scents act directly on the limbic system, evoking emotions and memories, and contributing to the subjective feeling of safety. A pleasant and subtle scent is therefore part of the premium experience and an expression of the brand's aspirations.
By minimising harmful emissions and selecting high-quality materials, the BMW Group acknowledges its responsibility for the health of its customers. Managing scent is therefore part of a holistic approach to sustainability across the entire lifecycle.

Inside the BMW Group scent laboratory.
At the BMW Group scent laboratory, materials, components and complete vehicle interiors are tested under realistic conditions. The analysis relies on the integration of modern measurement technologies and the trained sensory evaluation of BMW Group experts. Humans remain central to this process. This approach ensures compliance with legal requirements and adherence to internal quality standards. Scent is viewed as part of a multi-sensory, holistic experience. What matters most is not the individual component, but the interaction of all materials in the vehicle interior, which determines the overall olfactory experience.

Health and well-being as elements of product sustainability.
The new BMW i3 embodies an aspiration that applies to the entire BMW Group brand portfolio: In addition to a consistent decarbonisation strategy throughout the vehicle lifecycle, the model relies on a high percentage of secondary materials and innovative material concepts for the interior.
“Health and well-being are an integral part of product sustainability for us. Environmental factors and a growing health awareness are changing how we perceive our living spaces – including our cars. Our customers expect products that are designed to take their health and well-being into account. That is why interior air quality is a key product feature in our holistic approach to sustainability,” according to Nils Hesse, Vice President Product Sustainability at the BMW Group.

Munich. In the BMW i3, as with the BMW iX3, the BMW Group applies a 360° approach to sustainability. At its core is decarbonisation throughout the entire vehicle lifecycle – from product development through the supply chain and production to the end of the use phase. In this way, the second Neue Klasse model also contributes to achieving the ambitious, overarching CO₂e targets the company has set itself.

CO₂e benefits already after 1-2 years of use.
Depending on the drive train variant, annual mileage and source of the electricity used for charging, the new BMW i3 50xDrive already achieves a CO₂e advantage over a comparable model with an internal combustion engine after one to two years of use[1].

Decarbonisation in the supply chain.
Targeted decarbonisation is a key starting point for reducing CO₂e emissions throughout the supply chain. The use of renewable energies, the increasing share of secondary material, and product and process innovations – for example, in the Gen6 cell and high-voltage battery – contribute to a significant emissions reduction across the entire supply chain.
The results of this systematic approach are demonstrated by the emission reductions achieved: Specific measures during product development of the BMW i3 lowered supply chain CO₂e emissions by about a third.[2]

Innovative materials and technologies for interior and exterior.
The “Design for Circularity” principle is also systematically applied in the new BMW i3. The concept incorporates gradually increased use of secondary materials, targeted reduction of material selection and optimised dismantling capability.
For example, the BMW i3 uses 30 percent recycled plastic in its front bumper trim. At the same time, the number of different materials used for the entire bumper, excluding mounted parts, was reduced from 15 to 7, compared to the predecessor model (seventh-generation BMW 3 Series). Due to the high use of a plastic particularly suitable for recycling, the proportion of recyclable plastic was increased from approximately 46 percent in the predecessor to about 85 percent[3]. This enables the recovery of high-quality plastic recyclates from the vehicle.
Another example of how the “Design for Circularity” principle is implemented in the new BMW i3 is the Econeer seat covers offered as part of the “Essential” equipment line, which are made from a recyclable textile composite. The basic material for the upper fabric is 100-percent recycled PET. The use of recycled PET granulate – as the base material for the polyester yarn required – significantly reduces CO₂e emissions and water consumption during manufacturing compared to primary material. The dismantling capability of the seat cover has also been improved to facilitate a material-specific separation at the end of the lifecycle.

Use of secondary materials in the new BMW i3.
The new BMW i3 consists of approx. 30 percent secondary materials in total[4]^: These include cast aluminium components, such front and rear knuckle, with 80 percent secondary material content, and cast aluminium wheel rims with 70 percent secondary aluminium.The housing for the rear electric motor, produced at BMW Plant Landshut, comprises up to two-thirds secondary aluminium. A portion of the energy used in production comes from renewable sources.
In the Gen6 battery cells of the BMW i3 high‑voltage battery, secondary materials are partially used for cobalt, lithium and nickel. Energy from renewable sources is used in manufacturing the anode and cathode materials, as well as for cell production. In comparison to the previous model’s Gen5 cell, CO₂e emissions were reduced by approx. 33 percent per watt hour.
Further examples of the innovative use of engineering and secondary materials include the engine compartment cover and the storage compartment under the BMW i3's bonnet. The starting material for these consists of 30 percent recycled maritime plastic – post-consumer material from used fishing nets and ropes – while the base material for the yarn used in the textiles for the headliner, A-pillar and parcel shelf consists entirely of recycled material.

Enhanced efficiency during use phase.
With the EfficientDynamics technology package, vehicle efficiency is optimised across all subsystems during the use phase.
This encompasses aerodynamics, lightweight construction, rolling resistance and overall energy management, for example. Efficientynamics has been employed by the BMW Group since 2007, across all drive technologies.

BMW Group Plant Munich undergoes extensive modernisation.
BMW Group Plant Munich is the BMW Group’s main plant.For more than a century, the plant has been producing premium mobility in Munich’s Milbertshofen district. Over the past four years, the site has been completely modernised: In addition to a new body shop, a state-of-the-art vehicle assembly was also built, including logistics areas. The new facilities are now in the final stages of construction. Production of the new BMW i3 will get underway here in 2026. Just one year later, the Munich location will transition its production portfolio to exclusively fully-electric vehicles for the Neue Klasse. As the BMW Group’s oldest automobile production site, the plant sources 100 percent of its external electricity requirements from renewable energy.

In line with BMW Group’s sustainable development goals.
The BMW Group’s commitment to the Paris Climate Agreement and to reaching “net zero” no later than 2050 is an integral part of its holistic 360° approach to sustainability, which is anchored in its corporate strategy. The company has set itself ambitious science-based CO₂e targets for the coming years. The BMW Group intends to reduce its CO₂e emissions by a total of at least 40 million tonnes from 2019 levels by 2030.

Transparency through Product Carbon Footprint .
The BMW Group has published its vehicles’ Product Carbon Footprint, as validated by the German Technical Inspection Association (TÜV), for many years in the so-called Vehicle Footprint. This report is publicly available here for all drive trains of the new BMW 3 Series from the Start of Production and can also be accessed in the My BMW app. In this way, the BMW Group creates transparency around the percentage of secondary materials and CO₂e emissions across the vehicles’ entire lifecycle.

Munich/Arjeplog. The BMW 3 Series has been the embodiment of driving pleasure in the premium midsize class for five decades. All over the world, this icon of the BMW brand is renowned for its superior sportiness, precise handling and effortless agility, combined with long-distance driving comfort. As the latest generation BMW 3 Series is getting ready for launch, so is the first sedan model of the Neue Klasse: the fully electric BMW i3. Prototypes are currently undergoing a comprehensive test programme at the BMW Group winter test centre in Arjeplog, Sweden.

The BMW i3 will have its design premiere on 18 March 2026. The new fully electric model generation features a sixth-generation eDrive (Gen6). “The BMW i3 applies the sporty sedan’s typical characteristics to a completely new vehicle concept defined by the BMW 3 Series DNA. At the same time, pushing the conventional boundaries of electric mobility into new territory, thanks to the potential of our Neue Klasse,” says Mike Reichelt, Head of Neue Klasse BMW. The control unit consisting of the “superbrain” Heart of Joy and the BMW Dynamic Performance Control driving stack takes driving dynamics to an entirely new level. As the BMW i3 approaches series-production readiness, the test and development team is performing the final fine-tuning of driving dynamics components on the snow-covered roads and frozen lakes of Sweden.

Test drives for fine-tuning in extremely cold weather are a key part of vehicle testing. 
Endurance tests in freezing temperatures and wintry road conditions in Sweden’s extreme north are a long-standing BMW tradition. The snow-covered roads around Arjeplog and the specially prepared surfaces of frozen lakes provide the ideal environment for evaluating and fine-tuning drive and suspension systems Electronic control systems are a good example – the low friction coefficients of surfaces covered by snow and ice enable engineers to test, analyse and optimise the interactions of these systems under precisely reproducible conditions. This provides the foundation of the hallmark BMW driving pleasure. 

Highly innovative overall concept is key to an outstanding driving experience.
The Heart of Joy is one of four “superbrains” in the Neue Klasse. Complemented by the BMW Dynamic Performance Control software developed in-house, it forms the powerful new driving and dynamics control unit in the BMW i3, controlling the powertrain, brakes and some steering functions along with recuperation. Its responses are ten times faster than with previous systems. The result of this technological quantum leap is evident in the particularly effortless and exceptionally precise handling of the new BMW i3.

Even on slippery surfaces like those in Arjeplog, the Heart of Joy ensures agile propulsion. In addition, the extremely fast control of the two electric motors ensures superior driving stability. Only electric motors are capable of processing and executing the lightning-fast commands. This enables the BMW i3 to deliver a light-footed and comfortable drive in every situation. And with typical BMW 3 Series characteristics, it sets new standards in driving dynamics.

Even at the limits, the BMW i3 offers an extremely safe driving experience.
The new BMW i3 can be controlled with maximum precision. It responds instantly to steering inputs and creates a feeling of effortlessness. The Heart of Joy reduces the number of control interventions required – for example by the DSC system. The resulting cornering behaviour is more consistent and reproducible, giving the driver an even greater sense of assurance. In addition, the BMW i3 remains easy to control even when approaching the limits. The Soft-Stop function of the new BMW i3 is exceptional: precise control of the electric motors enables the smoothest stopping process in the history of the BMW 3 Series, without jerks and brake noise. The exceptional stability that the Heart of Joy provides, even on slippery surfaces like those found in Arjeplog, also improves efficiency. The precise control processes of the Heart of Joy allow the BMW i3 to recuperate energy as often and as intensely as possible, even when cornering, without compromising driving stability. “Sheer driving pleasure” redefined. 

Second model of the Neue Klasse: BMW i3 50 xDrive 
• Start of production: Second half of 2026
• Sixth-generation BMW eDrive (Gen6) with 800-volt technology
• Charging capacity: peak charging capacity up to 400 kW
• Electric drive unit with EESM technology on the rear axle and ASM technology on the front axle
• Max. system output: 345 kW/469 hp*
• 645 Nm torque*

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information as per WLTP is not yet available. 

Munich. BMW Group Plant Munich is entering the next phase, as the plant launches production of the first near-series test vehicles for the new BMW i3*. This marks the beginning of the final preparation phase for the start of series production in the second half of 2026.

“Production of pre-series vehicles is an important milestone for our plant,” says Peter Weber, Head of BMW Group Plant Munich. “For the first time, we have built a BMW i3 entirely at our plant – using state-of-the-art manufacturing technology and digitally connected processes. With production now close to series maturity, our logistics and production processes are performing under real-world conditions across all technologies: in our modernised press shop, the new body shop, the state-of-the-art paint shop and the new assembly area, as well as the innovative logistics structures. Over the coming months, we will apply the lessons learned from the ramp-up to further refine the processes for series production and ensure a smooth series launch.”

On the road to series production

Integration of new models begins with pre-series vehicles – a crucial step in gearing up for future series production.

What makes Plant Munich unique is that a team from the facility has so far worked alongside a team from the nearby pilot plant to assemble the first vehicles at the Research and Innovation Centre. With the completion of Plant Munich’s new manufacturing and logistics areas, vehicles now pass through all production steps on site. This means that all logistics processes, manufacturing equipment and operations must already run smoothly. Although quantities are still small, all parts are supplied via the designated material flows and processed on the production line. Every part and every production step is closely scrutinised. A particular focus is on the approval inspection for cutting-edge production equipment and tools, and on how these are digitally integrated with existing systems.

Running system tests for the future vehicle model helps identify further potential for optimisation. In the coming months, efforts will be directed towards refining processes, based on the insights gained.

Employee training – first virtually, then in the real world

During this phase, employees will also undergo intensive training: until recently, using augmented reality and now, on the new installations and machinery. Close cooperation across all areas of production will ensure operations are seamlessly integrated for a smooth and successful series launch.

Munich. Advances in electric drive technology and additional standard and optional equipment will enhance the appeal of the current BMW model range in spring 2026. The BMW iX1 and BMW iX2 all-electric models will come with new power electronics, for lower consumption and a longer range. The BMW 1 Series and BMW 2 Series Gran Coupé will have 2-zone automatic air conditioning as standard. Following the BMW iX3, other model series will gradually come to feature the new BMW emblem on the engine cover. 

Longer ranges for BMW iX1 and BMW iX2.

The BMW iX1 eDrive20 (WLTP combined (EnVKV): energy consumption 16.1–16.0 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A) and the BMW iX1 xDrive30 (WLTP combined (EnVKV): energy consumption 17.2–17.1 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A) will in future come with silicon-carbide semiconductor components in their power electronics (SiC inverter). This enables greater efficiency, reduces consumption on the combined WLTP cycle and increases the vehicles’ maximum range by a good 40 kilometres, to 514 and 466 kilometres respectively. Other models to include this technology from spring 2026 are the BMW iX2 eDrive20 (WLTP combined (EnVKV): energy consumption 15.7–15.6 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A) and the BMW iX2 xDrive30 (WLTP combined (EnVKV): energy consumption 16.7–16.5 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A), with similar effects on consumption and increases in maximum range to 512 and 477 kilometres respectively.

BMW iX3 option for faster AC charging, plus new colours.
The BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A) will in future offer the AC charging Professional option. This supports AC charging at up to 22 kW and also includes the Vehicle-to-Load function. The vehicle can then be used as a mobile power bank and supply external electrical devices with up to 3.7 kW of power.

And there will be three new, attractive exterior colour options for the BMW iX3 from spring 2026: Eucalyptus Green metallic, BMW Individual Frozen Space Silver metallic and Fire Red metallic. A new option available in combination with the BMW Contemporary Digital White Bicolour interior is the BMW Individual steering wheel in Digital White. Moreover, from March, the Contemporary, BMW M and BMW Individual interior designs will include a stainless steel loading sill. In conjunction with the M Sport Package and M Sport Package Pro, the BMW iX3 will include a vehicle key with M stripes.

BMW M revises drive technology – readying the BMW M5 and BMW XM Label high-performance models for the Euro 7 emissions standard.
From 2027, new emissions and exhaust regulations will come into force in the EU. These will require comprehensive technical upgrades, especially for high-performance vehicles like the BMW M5 and BMW XM. BMW M is responding to these requirements at an early stage, introducing optimised drive technology for the BMW M5 from March 2026 and for the BMW XM Label from April 2026. This applies to all EU countries as well as countries outside the EU that follow EU directives on emissions compliance.

The technical advances are focused on the M Hybrid system’s internal combustion engine. Key elements include optimised engine control, improved exhaust re-treatment and introduction of the Miller combustion process, which makes for increased efficiency and reduces emissions. The output of the V8 engine in the BMW M5 is adjusted from the previous 430 kW/585 hp to 400 kW/544 hp. The electric drive remains unchanged, but now comes with optimised software. The perfect interplay of the two powertrain elements ensures that the system output of the BMW M5 remains unchanged at 535 kW/727 hp (BMW M5 Sedan: energy consumption, weighted, combined: 17.7–17.3 kWh/100 km and 5.2–4.9 l/100 km (WLTP); CO₂ emissions, weighted, combined: 118–113 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D–C; fuel consumption with discharged battery: 10.7–10.5 l/100 km (WLTP); BMW M5 Touring: energy consumption, weighted, combined: 18.1–17.7 kWh/100 km and 5.5–5.2 l/100 km (WLTP); CO₂ emissions, weighted, combined: 124–118 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D; fuel consumption with discharged battery: 11.0–10.7 l/100 km (WLTP))¹. This makes for continued dynamic performance at the highest level.

The 4.4-litre V8 unit in the BMW XM Label (energy consumption, weighted, combined: 25.7 kWh/100 km and 5.3 l/100 km (WLTP); CO₂ emissions, weighted, combined: 121 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D; fuel consumption with discharged battery: 12.9 l/100 km (WLTP))¹ will also benefit from the Miller combustion process. With its system output unchanged at 550 kW/748 hp, the BMW XM Label remains the most powerful BMW M production model. By taking this action, BMW M ensures that its customers have consistent access to state-of-the-art high-performance vehicles that meet future environmental requirements with innovative technology, even under volatile regulatory conditions. Without compromising on the characteristic BMW M performance.

2-zone automatic air conditioning for BMW 1 Series and BMW 2 Series Gran Coupé.
The BMW 1 Series and BMW 2 Series Gran Coupé will come with 2-zone automatic air conditioning as standard from spring 2026. Moreover, the BMW Individual Tanzanite Blue metallic exterior colour will in future be available for both models in conjunction with the optional roof in Black. The BMW 1 Series with optional M Sport package as well as the BMW M135 xDrive (WLTP combined (EnVKV): fuel consumption 8.2 l/100 km; CO₂ emissions 185 g/km; CO₂ class G) can now be ordered with the additional Cape York Green metallic exterior colour.

Supremely sporty looks: BMW 4 Series with M Carbon mirror caps.
When ordered with the optional M Sport package, the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé can in future be fitted with optional M Carbon mirror caps. This offer does not apply to the BMW 4 Series M Performance models, where specific mirror caps are available as part of the M Carbon package. 

Help when it is needed: Tyre repair kit Plus.
From spring 2026, the tyre repair kit Plus will come as standard for various BMW models. It makes for particularly quick and reliable help in the event of a puncture. It will now be added to the BMW 2 Series Active Tourer plug-in hybrid, the BMW 5 Series Sedan (depending on the choice of alloy wheels), the BMW X3, the BMW 7 Series, the BMW 2 Series Gran Coupé and the BMW iX.

New BMW emblem: Hallmark of the BMW models.
Following the BMW iX3, other model series will gradually come to feature the new BMW emblem on the engine cover from February 2026 onwards. The changeover to the new M logo will happen over the same time period. 

^* All new models due to enter production in March 2026.

¹ For plug-in hybrids: weighted, combined (EC AC charge weighted).

All descriptions of model variants, equipment, technical data, consumption and emission values are for vehicles as offered on the German market.

All technical data are preliminary.

Beijing, January 21, 2026. BMW is progressing toward the world premiere of the BMW iX3 Long Wheelbase, its most advanced intelligent all-electric Sports Activity Vehicle (SAV) to date. Developed specifically for the Chinese market, the model will celebrate its global debut at the Beijing Auto Show 2026 and is scheduled to enter the market in the second half of the year.

As the first long-wheelbase all-electric SAV based on BMW’s Neue Klasse architecture, the BMW iX3 Long Wheelbase represents a major step forward in the brand’s electrification, digitalization, and localization strategy. The vehicle embodies BMW’s guiding principle of “In China, for China, and with China,” while contributing technologies that will also shape BMW’s global portfolio.

“The BMW iX3 Long Wheelbase marks an important milestone in how we bring innovation, driving pleasure, and digital intelligence together for the Chinese market,” said Birgit Boehm, President and CEO of BMW Brilliance Automotive Ltd. “Neue Klasse technologies developed in China are becoming an integral part of BMW’s global technology roadmap and brand DNA.”

Long Wheelbase Concept: Space Meets Driving Balance

With a wheelbase extended by 108 millimeters, the BMW iX3 Long Wheelbase delivers significantly enhanced rear-seat comfort and overall spaciousness—key attributes for customers in the Chinese premium segment. At the same time, the vehicle maintains balanced proportions and dynamic character that defines BMW Sports Activity Vehicles.

A China-specific chassis and suspension setup has been developed to ensure a refined balance between comfort and stability across a wide range of driving scenarios, from everyday urban use to dynamic long-distance travel. The long-wheelbase configuration has been integrated without compromising agility, steering precision, or overall vehicle control.

Central to the vehicle’s dynamic behavior is BMW’s new Heart of Joy control unit together with the BMW Dynamic Performance Control software stack. This system coordinates powertrain, braking, energy recuperation, and steering functions in real time, enabling smooth transitions, consistent responses, and a natural, confidence-inspiring driving experience. The result is supreme traction and thanks to the unique Soft Stop function, the smoothest stopping process ever achieved by a BMW.

BMW Panoramic iDrive: Intelligent, Driver-Oriented Interaction

The BMW iX3 Long Wheelbase introduces BMW Panoramic iDrive, a next-generation human-machine interface designed to keep the driver focused while delivering comprehensive digital functionality. The system is built on BMW Operating System X, forming the software foundation for a highly intuitive and responsive UI/UX experience.

At the core of BMW Panoramic iDrive is a clearly structured “Visual Cone” layout that combines BMW Panoramic Vision, a 3D Head-Up Display, a driver-oriented Central Display, and a shy-tech multifunction steering wheel with illuminated controls and haptic feedback. This setup ensures that essential information remains within the driver’s natural field of vision, reducing cognitive load and enhancing safety.

The digital experience has been deeply localized for China. The Chinese derivative of BMW Operating System X incorporates approximately 70 percent locally developed software engineering, underscoring BMW’s strong in-market development capabilities. Navigation developed in collaboration with Amap provides precise visualization of complex intersections and highway ramps. The BMW Intelligent Personal Assistant, enhanced by large language models from Alibaba and DeepSeek, enables faster and more natural voice interaction.

Integration with Huawei technologies—including Digital Key, HiCar, and the My BMW App based on HarmonyOS NEXT—supports seamless connectivity between the vehicle, personal devices, and home ecosystems.

In parallel, BMW is developing a China-specific Advanced Driver Assistance Systems (ADAS) software stack in collaboration with Momenta. Tailored to local traffic conditions and usage scenarios, the system is designed to deliver highly capable driver-assistance functions optimized for complex urban environments, highways, and long-distance travel in China, further enhancing safety, comfort, and driving confidence.

Next-Generation BMW eDrive Technology

Built on an 800-volt electrical architecture, the BMW iX3 Long Wheelbase features sixth-generation BMW eDrive technology, including cylindrical battery cells and the in-house-developed BMW Energy Master. This technology foundation enables a CLTC combined range exceeding 900 kilometers, positioning the vehicle among the most efficient premium electric models in its segment.

With a maximum charging capacity of up to 400 kW, the BMW iX3 Long Wheelbase can add more than 400 kilometers of range in approximately ten minutes, while charging from 10 to 80 percent takes around 21 minutes. Vehicle-to-load (V2L) functionality further expands everyday usability by allowing external electrical devices to be powered directly from the vehicle.

Toward the Global Debut

The BMW iX3 Long Wheelbase is currently undergoing comprehensive development and validation programs in China and internationally. Following its world premiere, the BMW iX3 Long Wheelbase is planned for availability in China and selected international markets, including Thailand, Malaysia, Indonesia, and India.

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle.

For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics.
The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+:  Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

Munich. The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

At the BMW booth in the Silver Lot in front of the South Hall at the Las Vegas Convention Center, visitors can experience the BMW Panoramic iDrive with the new AI-powered BMW Intelligent Personal Assistant in the BMW iX3. Through its collaboration with Amazon, BMW becomes the first automaker to integrate Alexa+ technology into its vehicles—a major step forward for in-vehicle conversational AI. With natural dialogue and intelligent capabilities, the system moves beyond simple voice commands to deliver a context-aware, personalized experience that helps drivers stay focused on the road. This new level of voice interaction can also be experienced at Amazon’s Devices & Services Exhibit in the Venetian Hotel, Ballrooms G-J.

The new BMW iX3 represents a leap forward in development that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalization and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technological innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

In 2023, the BMW i Vision Dee showed a vision of the Neue Klasse becoming a true companion with conversational AI capabilities. With a gigantic dashboard, the new display and operating concept BMW Panoramic iDrive was revealed in a spectacular way at CES 2025. With the new BMW iX3 coming to CES 2026, which embodies these key innovations, the BMW Group delivers on the promises made at previous CES appearances.

* References:
Car of the Year from Electrifying.com
Time Magazine Best Inventions 2025 
Top Gear’s Car of the Year
Beste Innovation 2025 Autobild Goldenes Lenkrad
Carwow Auto Innovation Award
CAR Magazine: BMW iX3 (2025) review: Neue Klasse, new benchmark 
Auto Express: The New BMW iX3 Is So Good, it Might Just Be The Best Car On Sale 
The Sun: BMW’s new iX3 is a tech-packed electric SUV that rewrites the rulebook — it’s cheaper, faster and goes way further 

On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.

Munich. Autumn 2025 adds revised powertrains, new features and practical details to the current BMW model range. The entry-level models into the world of BMW M – the BMW M240i xDrive Coupé as well as the corresponding models in the BMW 3 Series and 4 Series – will in future have more powerful and fuel-efficient petrol engines. In the BMW 4 Series Gran Coupé and the BMW i4, the optional Adaptive LED Headlights will now also include laser rear lights.

More power, reduced consumption for BMW M240i xDrive Coupé and the entry-level models into the world of BMW M in the BMW 3 Series and BMW 4 Series.

Autumn 2025 will see both the BMW M340i xDrive Sedan (WLTP combined (EnVKV): fuel consumption 7.5 litres/100 km; CO₂ emissions 172 g/km; CO₂ class F) and the BMW M340i xDrive Touring (WLTP combined (EnVKV): fuel consumption 7.9 litres/100 km; CO₂ emissions 181 g/km; CO₂ class G) fitted with a more powerful variant of the 3.0-litre six-cylinder in-line petrol engine. It now has an output of 288 kW/392 hp, with the mild hybrid system contributing 9 kW/12 hp. The overall increase in power over the previous model is 13 kW/18 hp. Maximum torque has also increased by 40 Nm, to 540 Nm.

This revised powertrain will in future also be fitted in the BMW M440i xDrive Coupé (WLTP combined (EnVKV): fuel consumption 7.7 litres/100 km; CO₂ emissions 175 g/km; CO₂ class F), the BMW M440i xDrive Convertible (WLTP combined (EnVKV): fuel consumption 7.7 litres/100 km; CO₂ emissions 176 g/km; CO₂ class G) and the BMW M440i xDrive Gran Coupé (WLTP combined (EnVKV): fuel consumption 7.8 litres/100 km; CO₂ emissions 179 g/km; CO₂ class G).

The output increase makes for even more dynamic performance in the BMW 3 Series and BMW 4 Series models mentioned above. It shaves 0.1 seconds off the time it takes each model to accelerate from 0 to 100 km/h. As a result, the BMW M340i xDrive Sedan can now perform this sprint in just 4.3 seconds. The BMW M240i xDrive Coupé (WLTP combined (EnVKV): fuel consumption 8.0 litres/100 km; CO₂ emissions 183 g/km; CO₂ class G) now also comes fitted with this more powerful engine.

In addition to the output boost, all models benefit from a significant increase in engine efficiency. As a result, the WLTP fuel consumption of the BMW M240i xDrive Coupé, for example, drops from 8.8–8.7 litres/100 km to 8.0 litres/100 km. CO₂ emissions were likewise reduced, from the previous 200–199 g/km to 183 g/km (see table below for all fuel consumption and emissions figures of the new powertrains).

New exterior colours for the BMW 2 Series Gran Coupé, Adaptive LED headlights available for more BMW 4 Series models, practical addition for the BMW 5 Series family.
From autumn 2025, an additional exterior colour will be available as an option for all versions of the BMW 2 Series Gran Coupé with the M Sport design or the M Sport package. Cape York Green can be ordered for the first time in conjunction with these trim levels.

The optional Adaptive LED Headlights for the BMW 4 Series Gran Coupé and BMW i4 will also benefit from a significant upgrade. In addition to headlights that will illuminate the road evenly in every situation, this option will now also include laser rear lights. Moreover, Adaptive LED Headlights are also available as an individual option without the M Sport package Pro for the BMW 420i, BMW 420d and BMW 420d xDrive.

In conjunction with Veganza and Merino upholstery, the comprehensive standard equipment in the BMW X3 now also includes rear headrests and side sections of the second row of seats in the upholstery colour. This further enhances the premium appeal of the BMW X3 interior.

All BMW 5 Series, BMW i5 and BMW M5 Sedan and Touring models will in future offer a very handy feature. A coat hook on the B-pillar trim, provided as standard, makes transporting jackets and coats particularly easy.

Improvements related to BMW Connected Drive.
From autumn 2025, the Charging Guide in the Explore tab of the My BMW app will offer relevant help on all aspects of charging – e.g., “How do I charge?”, or “How do I optimise charging?” This helps to make charging stops as convenient and efficient as possible.

BMW Maps charge-optimised route planning for all-electric vehicles is now also available in BMW vehicles with Operating System 8 and 8.5 in Bulgaria, Croatia, Greece, Romania, Serbia and Singapore.

* All new models available with start of production in November or December 2025.

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

The First of a New Era I Introducing the New BMW iX3.

Ladies and Gentlemen,

Here it is. The first of a new era. The future of the car.

I’ve been with the BMW Group for more than 34 years now. During this time, I’ve witnessed many world premieres, exciting new concepts and bold technological innovations. But, for me – and for all of us at the BMW Group – today’s premiere is truly a “once-in-a-lifetime moment”. When else do you get to re-imagine a brand like BMW from the ground up? The chance to create an entirely new generation of vehicles? The chance to break completely new ground?

This year’s ##IAA MOBILITY## brings us full circle. You’ll remember that,

right here in Munich, back in 2021, I promised we would lead BMW into a new era. With the NEUE KLASSE.

Today, just four years later, we deliver on that promise. Here's the proof. The NEUE KLASSE is much more than just one new car. It represents a completely new model generation. A massive leap that will shape the entire brand for years to come.

Why now? Why such a bold step? Because we know the time is right.

Ground-breaking innovations don’t come out of nowhere.
They start with individual technological advances.

With people who recognize the untapped potential. With a visionary team that transforms those individual parts into something totally new – something far greater than the sum of its parts.

That’s where we were at the start of the decade. We saw the chance

for a massive leap in development across all relevant technologies –

from battery technology to digital user experience to computing power. A unique opportunity to completely rethink the car. It was a time for pioneers. In other words: the perfect BMW moment.

We have poured our vast experience, our wealth of technical know-how and – above all – our heart and soul into developing the
NEUE KLASSE. It wasn’t easy. But, together, we made it happen.

This is what the ##BMW iX3## represents.

We have taken the world with us on our “road to NEUE KLASSE”. Five vision vehicles. Highlighting five key aspects of the
NEUE KLASSE.

At the beginning, we demonstrated how sustainability and circular economy could be realized in a premium product. BMW i Vision Dee blurred the lines between reality and the virtual world – and offered a first glimpse of our new BMW Panoramic iDrive. At the IAA Mobility in 2023, things got much more concrete. A typically sporty BMW sedan with the new design language of the NEUE KLASSE. This was soon followed by a look at the future of the Sports Activity Vehicles. As you can see: We were already close to the real thing at that point. Sheer Driving Pleasure – taken to a whole new level. The VDX demonstrated this. An impressive proof of the potential unlocked by integrating different technologies in the NEUE KLASSE. BMW driving dynamics at its finest.

Ladies and Gentlemen,

Our goal with the NEUE KLASSE was to create the best overall system for our customers. That’s why the iX3 and the upcoming vehicles of the NEUE KLASSE integrate everything we’ve showcased in recent years. When it comes to design, we have even skipped an entire generation. And there's no one better to explain how our customers will experience this with all their senses than Adrian van Hooydonk.

Speech Adrian van Hooydonk, Head of BMW Group Design

Thank you, Oliver. Welcome ladies and gentlemen!

Yes, the big moment has finally come. We are launching the
BMW iX3, the very first car of the NEUE KLASSE. As Oliver mentioned, we have been working on this for the past 4 years and with the NEUE KLASSE we are taking very big steps in technology. These bigger steps in technology can only become meaningful hand in hand with big steps in design.

The BMW iX3 has a much bigger range helped by a very clean shape with excellent aerodynamics. In the interior you will find a new display concept that allowed us to clean-up the dashboards and completely redefine the driving experience.

But let‘s look at the exterior design first:

We have typical solid BMW SAV proportions with a lot of presence and emphasis on all four wheels. The surfaces are very clean with only a few precise lines. The front-end shows a new interpretation of the BMW typical face in which we replace chrome with light. Vertically oriented kidneys match the more upright overall appearance of our SAV.

This new light signature is part of the daytime running light and it will make the new iX3 very recognizable by day and by night. Overall, the car has a very solid stance and strong shoulders and, in the rear, again a new light signature that emphasizes the width of the car.

In the interior you will find that the driving experience is and will remain our focus, putting the driver at ease and in control! The key element to this is our all-new BMW Panoramic Vision which projects in the bottom of the windscreen and builds upon our years of experience with head up displays. This new display is visible for all passengers on board and will allow you to quickly check the information you want and need while keeping your hands on the wheel and your focus on the road ahead. Together with our new free cut central display and iconic steering wheel these elements are the corner stones of our new Panoramic iDrive system, a whole new driving experience that you will find in all our future BMW models from now on!

This new user experience already starts when you approach the car and continues as you get in and set the car up to your personal preferences. With My Modes you can do that very easily and select a perfectly curated driving experience – from screen content or colors to light and sound and even driving characteristics.

So, our new Operating System X focuses on the best driving experience but will also allow you a much higher level of personalization making your new BMW truly yours. Overall, the new digital aspects of our cars will make them more intelligent and easier to use. At the same time, this has allowed us to design much cleaner and warmer interiors, creating very personal living environments

on four wheels. The interior trim “Digital White” is spacious and modern.

But what about other options?

We curated various interior trims with a lot of attention to detail,

giving each trim a unique & distinctive character. These trims can be combined with a wide variety of exterior colors giving our customers plenty of choice in a few easy steps.

So, starting with the BMW iX3 we are introducing a new form language that will lead to a new look and feel for the entire
BMW brand. Our designs will be very clean and at the same time
very strong in character, but above all: more BMW then ever!

Thank you very much!

Speech Oliver Zipse,
Chairman of the Board of Management of BMW AG

Thank you, Adrian. From driving dynamics to drivetrain, from battery technology to the operating concept and digital user experience: Every one of these elements has been significantly enhanced for the NEUE KLASSE.

Looking at the performance data for the BMW iX3 gives you an idea

of what our customers can look forward to. The iX3 is all-electric. With more range and faster charging: that was our promise – and we have delivered. The iX3 offers a range of more than 800 kilometers in the WLTP cycle. Range anxiety? We’re making sure it’s a thing of the past. Also thanks to its ultra-fast charging capability: The peak charging power is up to 400 kilowatts. In other words: In just 10 minutes, the iX3 charges enough to drive more than 370 kilometers.

At BMW, we are known for our driver orientation. Hands on the wheel, eyes on the road, with the right data just where you need it.

With BMW Panoramic iDrive, the windscreen itself even becomes

a projection surface – merging reality and the virtual world in perfect interplay. Here, we're once again setting a new standard – and not just in the iX3. We’re rolling out BMW Panoramic iDrive across our entire product range.

The iX3 also strikes perfect harmony between hardware and software. Four central computers deliver the necessary computing power, processing data up to 20 times faster than conventional systems: genuine super-brains. BMW drivers will appreciate one of these systems in particular – the Heart of Joy, which combines all functionalities for the drivetrain and driving dynamics: Over 100 years of expertise in driving dynamics, now enhanced by digital capabilities. You’ll feel the difference right away. Whether you’re pushing the limits or driving in everyday situations. This is
Sheer Driving Pleasure taken to a whole new level.

The experience also includes state-of-the-art automated assistance systems, tailored to our customers’ needs: dependable at all times, without compromising safety. Driver and vehicle become one.

We call this BMW Symbiotic Drive.

Ladies and Gentlemen,

We know that without responsibility, there can be no real progress. That is why decarbonization and resource conservation are key 

in the development of the iX3 and the NEUE KLASSE. Throughout the entire life cycle. We also apply principles of design for circularity.

The vehicle standing here next to me is made up of one third secondary raw materials. We are focusing on becoming more efficient and consuming less energy and resources. Whether in the

supply chain, in production or on the road.

The iX3 is a perfect example of our strategy of reducing CO₂ wherever we have leverage. We are on a transparent and reliable path towards climate neutrality, in line with the Paris agreement - using all drivetrain technologies.

Ladies and Gentlemen,

Greater electric range. Faster charging. A more immersive digital experience. The next level of Sheer Driving Pleasure. A greater focus

on sustainability. And all of this in an incredibly attractive package. The BMW iX3 is truly more BMW than ever. And this is just the beginning!

We are rolling out the design, innovation and the latest technologies across all our vehicles. All our models will benefit from the advances made in the NEUE KLASSE – regardless of the drivetrain.

We have made a conscious decision to start out in the high-volume segments – because the NEUE KLASSE was never designed

for a niche. We want all our customers to benefit from the innovations as quickly as possible.

The next vehicle is already waiting in the wings. The details are still hidden beneath the camouflage, but I’m sure you’ll recognize the classic proportions of a sporty sedan.

The new BMW i3. 

It will be released next year as the Series’ first all-electric version. And it will be the first model variant of the new 3 Series generation.

For the past 50 years and over seven model generations, no other vehicle has been as closely tied to the success of the BMW brand. The 3 Series embodies everything at the very core of BMW. Innovation. Digital user experience. Comfort. Sportiness. Together, these characteristics create an incomparable driving experience. Sheer driving pleasure at its finest.

After the launch of the i3, more variants will follow.

The iX3 and the i3 – a powerful symbol of the broad spectrum the NEUE KLASSE will cover. Production of the BMW iX3 will begin later this year at our new plant in Debrecen.

From 2026, every new BMW will be all-new. We will launch

40 different new and updated models. By 2027.That is the future.
A new era. That is BMW.

Ladies and gentlemen,

It takes an exceptional team to bring projects like the NEUE KLASSE and vehicles like this one to life. A team with the unconditional desire, willpower and ability to shape the future. We, the Board of Management, stand before you today representing our nearly 160,000 BMW Group employees worldwide.

On behalf of us all, I want to thank our incredible team for their dedication and commitment over the last few years to reach this milestone moment.

Together, we are leading BMW into a new era.

Thank you very much.

In the event of enquiries, please contact:

BMW Group Unternehmenskommunikation

Matthias Bode
Spokesperson BMW iX3
Telephone: +49-151-601-61742
E-Mail: Matthias.Bode@bmwgroup.com

Steven Wörns
Spokesperson BMW Group Design
Telephone: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Max-Morten Borgmann
Head of Communications BMW Group, Finance, Sales
Telephone: +49 151-601-24118
E-Mail: Max-Morten.Borgmann@bmwgroup.com

A defining element of the digital user experience in the new ##BMW iX3## is BMW Panoramic iDrive, which elevates intuitive operation and the driver focus for which the brand is renowned to a new level. And an all-encompassing sustainability concept reduces the car’s product carbon footprint over its life cycle by more than 30 per cent compared to its predecessor.

The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line from autumn 2025 will be the BMW iX3 50 xDrive (electric power consumption, combined: 17.9 – 15.1 kWh/100 km; CO₂ class: A; range: 679 – 805 km [421 – 500 miles]; provisional figures as per WLTP) with an output of 345 kW/469 hp and electric all-wheel drive. Further fully electric variants will follow, including an entry-level model. The market launch of the new BMW iX3 will get underway in Europe in spring 2026 and in the USA in summer 2026. Also starting in summer 2026 will be deliveries of a variant of the new BMW iX3 produced at the Shenyang facility that has been tailored specifically to the needs and desires of customers in China.

The new BMW iX3 represents a leap forward in development over its predecessor of the same name that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technology innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future project and marks a huge leap in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our entire product range will benefit from the innovations of the Neue Klasse – regardless of the drive technology. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”

Launch of the new design language: reduced, characterful and timeless.

Major technological advances always offer an opportunity to introduce more significant design changes. The new BMW iX3 will launch the new BMW design language, which will be replicated across the whole of the brand’s model range in due course. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. The design is timeless while also capturing the prevailing zeitgeist. It is reduced to the essence of the BMW brand – and therefore more BMW than ever. For this one reason why comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.

The new BMW iX3 showcases the values and qualities of the Neue Klasse within the template of an SAV. The first BMW X model of the new generation is all about interior space and a progressive lifestyle. At 4,782 millimetres in length, 1,895 millimetres wide and 1,635 millimetres tall, the new BMW iX3 has the hallmark proportions of an SAV. The characteristic two-box design is infused with the rugged presence of a BMW X model and has precise lines that emphasise all four wheels. Detail optimisation of the car’s aerodynamics enables a drag coefficient (C_d) of 0.24.

The load compartment capacity of the new BMW iX3 can be increased from 520 to a maximum 1,750 litres by folding down the rear seat backrest elements as required. The additional storage compartment under the bonnet can hold another 58 litres of cargo. Customers needing additional transportation capacity can specify their car with the optional electric fold-in/fold-out trailer tow hitch. The maximum trailer load of the new BMW iX3 50 xDrive is 2,000 kilograms.

The upright front end and clearly formed surfaces endows the new BMW iX3 with considerable presence. The BMW kidneys and twin headlights – both distinctive BMW design cues – take centre stage visually. The sculpted BMW kidneys reference the Neue Klasse of the 1960s in their vertical arrangement. An all-new light signature assumes the role previously performed by chrome in giving the car an aura of quality and sophistication. And when viewed from the side, large surfaces broken up by a small number of precise lines create a character-rich appearance. Flush glass surfaces and door handles are also features of the side view. The robust stature of the new BMW iX3 is underscored by body-colour wheel arches with – in familiar BMW X model style – subtly rectangular contours. The rear end also cuts a powerful and athletic figure. The taillights extending well into the centre of the rear end represent a horizontal interpretation of the signature BMW “L” shape.

Interior design: modern space has a BMW-typical driver focus and offers exceptional comfort for all passengers.

The design of the BMW iX3 interior sets new standards in terms of modernity and digital experience. The interior has an uncluttered, reduced design, providing the ideal stage for the digital experience. The cabin is all about the clear driver focus for which BMW is renowned and comfort for all those on board. Created specifically for electric vehicles, the vehicle architecture allows for extremely generous levels of space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect for the passengers. With its fabric surface, the instrument panel – with atmospheric backlighting – contributes to the warm and inviting atmosphere inside. Large window surfaces and the optional panoramic sunroof with climate comfort glazing generate an ambience bathed in light.

Another prominent influence in the horizontally arranged cockpit is the new control/operation system BMW Panoramic iDrive, which is based on the likewise newly developed BMW Operating System X. It brings together displays, geometry and light & sound design into a holistic experience, customisable via the My Modes. Also playing a role here are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape created specifically for the Neue Klasse.

The elegantly minimalist seats of the new design stand out with their excellent comfort levels over long journeys, sporty character, and wide range of adjustment. Also sporting an all-new design are the steering wheel and the centre console between the driver’s seat and front passenger seat, complete with storage areas and control elements. The rear seat bench offers a single, sofa-like seat surface.

Precisely arranged interior worlds bring a unique and thoroughly distinct character to every equipment package. The materials and colour schemes selected are inspired by modern interior design and advanced Neue Klasse technology, and coordinated harmoniously with one another. They therefore make a noticeable, visible contribution to the exceptional comfort levels on board the new BMW iX3. An attractive range of colours enables a perfect match between the interior tones and exterior paint finishes. As alternatives to the standard-specification Essential interior design in Vivid Grey with Econeer seat coverings, customers can also choose from three other compositions in Veganza, the black BMW M interior world in Veganza and M PerformTex, and the BMW Individual option with a high-quality Merino leather/M PerformTex combination in Black Bicolour or Adelaide Grey.

The new BMW iX3 can be specified as an option with the M Sport package or M Sport package Pro from launch. Its dynamic looks are further emphasised by Black high-gloss features for the exterior, and M Sport seats and an M steering wheel inside the car.

The BMW Iconic Glow exterior package enables an impressive sound and light sequence with Relaxed, Balanced and Excited styles. The welcome sequence commences as soon as the driver approaches the vehicle and, as they take their seat, an animated greeting begins in the BMW Panoramic Vision and Central Display, spreading smoothly from the driver’s side of the cockpit to the front passenger side.

BMW Panoramic iDrive: consummate driver focus, BMW-style.

The BMW iX3 is the first series-produced model in which BMW Panoramic iDrive redefines the user experience and therefore also Sheer Driving Pleasure. With its neatly judged balance between digital functions and physical elements, BMW Panoramic iDrive elevates intuitive operation – according to BMW’s fabled “hands on the wheel, eyes on the road” principle – to a new level of driver focus. The entire system is born out of decades of experience and a user-centric design approach. Individual customer feedback, data from over 10 million connected vehicles and usability studies with more than 3,000 customers were all incorporated into the development process. Physical controls are on hand, including for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, rear window heating and defrost function. Other functions have been optimised for use by touch and voice command or via the multifunction steering wheel.

The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalisable routines. Large Language Model (LLM) technology will also be gradually introduced to enable even more intuitive voice interaction in the future.

BMW Panoramic iDrive brings four central elements together into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen, from A-pillar to A-pillar. The content in the centre and on the front passenger side can be adapted to personal tastes and requirements. Key driving information appears in the driver’s field of vision. And above the BMW Panoramic Vision, the BMW 3D Head-Up Display (if specified) can now also show integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is located in an ergonomically ideal position next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to particularly frequently used functions using QuickSelect tech.        The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a relief-like surface and haptic feedback.

Underpinning BMW Panoramic iDrive is the likewise newly developed BMW Operating System X, which offers extensive scope for personalisation via the BMW ID, intelligent driver assistance, a wide variety of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to BMW Software Updates.

The standard-fit navigation system BMW Maps features an upgrade for the charging-optimised route guidance, plus intelligently coordinated presentation of information on the BMW Panoramic Vision, Central Display and optional 3D Head-Up Display. The BMW Digital Key Plus can be set up on smartphones and smartwatches from all the leading makers, also as standard. Meanwhile, BMW Operating System X unlocks a wide variety of entertainment while on the road and during charging stops, bringing customers not only music streaming apps such as Spotify and in-car gaming with AirConsole, but also a video-streaming app offering Disney+, YouTube and other international/numerous country-specific on-demand and live video platforms. The Zoom App for video calls is now also available for use.

The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, and these can be added easily and flexibly through ConnectedDrive Upgrades. For example, more than 60 third-party apps in the music & audio, entertainment, gaming, news, and travel & local categories are available worldwide. To download the features and use the apps, customers will need access to connectivity via BMW Digital Premium or a WiFi network/smartphone hotspot. The BMW Digital Premium range of features customers can add as they desire comprises extensive safety functions, extended navigation features, unlimited data for entertainment and now also BMW M Apps.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.

The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.

The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles)[1] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW[2] as an option.

Extensive bidirectional charging functions[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging. Emblematic of the charging experience in this new vehicle generation is the intelligent charging flap of the new BMW iX3, which uses artificial intelligence (AI) to detect the customer’s intention to top up their car and then automatically opens or closes. And sixth-generation BMW eDrive technology makes it possible to view the current charging speed and curve in the My BMW App. Up to ten individual charging contracts from various suppliers can be shown digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function.

Heart of Joy: Sheer Driving Pleasure reaches a new level.

One of four “superbrains” in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability and efficiency is utilised to the full.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. Here, the decades of experience of BMW in the field of driving dynamics control come to the fore. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving feeling whatever the situation and speed. Every movement of the accelerator, brake pedal and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimised by the integrated management of drivetrain, braking system and energy recuperation. In everyday driving, 98 per cent of braking manoeuvres are carried out using recuperation only, i.e. without application of the friction brakes.

“Superbrain of automated driving” for the driver assistance systems with new-generation technology.

Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than conventional control units, the “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.

The result is a whole new form of Sheer Driving Pleasure. These driver assistance functions are generally already included as standard with entry-level specification. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after a small steering input by the driver.

The further-developed BMW motorway assistant supports BMW iX3 drivers from the moment they join a motorway until they leave it, and allows them to take their hands off the steering wheel for long periods. The functionality offered by the City Assistant includes traffic light detection, where the car automatically stops and then moves off again.

New electronics architecture with four “superbrains”.

The completely newly developed electronics architecture comprises a total of four high-performance computers known as “superbrains”. They pool their processing power for driving dynamics, automated driving, infotainment and basic & comfort-enhancing functions. They also provide the basis for a new software architecture that can be continuously upgraded and is therefore designed to incorporate upcoming function updates including AI features.

The new digital nervous system consists of a wiring harness divided into four zones. This reduces weight by 30 per cent compared to the technology used previously and allows for around 600 metres less wiring. Another new feature are digital “smart eFuses”, which replace classical safety fuses. They enable intelligent power modes for different vehicle states that help to improve the car’s overall efficiency.

With its four superbrains and highly connected software platforms, the BMW iX3 is a true software-defined vehicle and exceptionally well equipped for the future. Added to which, the new electronics architecture forms the basis for multifaceted improvements in the networking of the BMW iX3 with the My BMW App. This new level of quality when it comes to integration delivers new experiences and holds considerable potential for future innovations.

Equipment and individualisation to enhance driving pleasure, comfort and versatility.

The new BMW iX3 will be available with one solid and five metallic paint finishes from launch. As an alternative to the 20-inch light-alloy wheels fitted as standard, customers can also browse an exclusive selection of new light-alloy wheels (20-, 21- and 22-inch) available as an option. The range also includes BMW M and BMW Individual light-alloy wheels, some in aerodynamically and weight-optimised Air Performance specification.

Customers can tailor the design of the cabin to their personal style with the help of the Essential, Contemporary, M Sport and BMW Individual interior design worlds. The driver’s seat and front passenger seat are heated and electrically adjustable as standard. M Sport seats and multifunction seats are available as options. Also on the options list are a sports steering wheel and an M Sport steering wheel.

Standard specification for the new BMW iX3 50 xDrive also includes two-zone automatic climate control, Comfort Access, automatic tailgate operation, the extended exterior mirror package, an alarm system and the telephony with wireless charging function. Among the other highlights of the optional equipment offering are three-zone automatic climate control, adaptive headlight functions with intelligent light control, the BMW Iconic Glow package including illuminated BMW kidneys, the Harman Kardon HiFi system with 13 speakers, steering wheel heating and a large panoramic sunroof, whose climate comfort glazing has unique solar energy filtering and 100-per cent UV protection.

Holistic sustainability approach targeting circularity and CO₂e reduction .

The BMW Group kicked off the development of its upcoming vehicle generation by intensifying its efforts to systematically implement “Design for Circularity” principles and further reduce CO₂e emissions throughout the product life cycle. A holistic sustainability approach has therefore been applied for the new BMW iX3.

A variety of measures ensures that the product carbon footprint of the new BMW iX3 50 xDrive over its full life cycle – based on a mileage of 200,000 kilometres (124,260 miles) – is 34 per cent smaller than that of its predecessor. This means that, when charged with electricity from the European energy mix, it has a smaller product carbon footprint than a comparable combustion-engined (ICE) model after around 21,500 kilometres (13,358 miles). When charged exclusively with electricity from renewable sources, the BMW iX3 50 xDrive beats the comparable ICE model after only 17,500 kilometres (10,873 miles, WLTP combined), allowing customers to potentially achieve CO₂e advantages over the ICE model in as little as one year.

Around one third of the new BMW iX3 is made from secondary raw materials. For example, the storage compartment under the front hatch and the engine compartment cover are made from 30 per cent[4] recycled marine plastic. The base material of the yarn for the Econeer seat textile, the headliner (textile) and the floor-mat carpet is made from 100 per cent[5] recycled PET. When it comes to the car’s chassis, aluminium consisting of 80 per cent secondary raw material is used for the swivel bearings and hub carriers, while the wheel rims are cast from aluminium with a 70 per cent secondary raw material content.

The overall product carbon footprint of the supply chain for the BMW iX3 50 xDrive has been reduced by 35 per cent. Production and operations at BMW Group Plant Debrecen do not use fossil fuels in normal operating conditions. And thanks to sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures,  the energy consumption of the new BMW iX3 is 20 per cent lower than that of the predecessor model (WLTP combined).

The BMW Group's new corporate website provides an overview of all key company topics and consolidates various aspects of the journey toward the Neue Klasse. It offers extensive information on the development of the latest model generation, highlights historic milestones of the Neue Klasse, and features details about the innovative technologies of the new BMW iX3, available here: https://www.bmwgroup.com/en/company/neue-klasse.html. Additionally, starting September 6, 2025, a four-part documentary film about the Neue Klasse will be released on the corporate website, offering an in-depth look into the company's significant transformation.

Munich. The new BMW iX3 demonstrates the BMW Group's take on implementing a holistic approach to product sustainability across the entire life cycle. During product development, extensive measures were implemented throughout the supply chain, production and use phases, explicitly focused on conserving resources and reducing the model’s environmental footprint. As such, the Neue Klasse marks an important milestone toward achieving the company's 2030 and 2050 CO₂e targets.
 
CO₂e benefits achievable after only one year of use
The extensive decarbonization measures in the supply chain results in an early break-even point: when charged with electricity from the European energy mix, the CO₂e footprint of the new BMW iX3 50 xDrive is lower than that of a comparable model with a combustion engine after about 21,500 kilometers (WLTP combined). When charged exclusively with electricity from renewable sources, the BMW iX3 50 xDrive beats the comparable ICE model after only 17,500 kilometers (WLTP combined), allowing customers to potentially achieve CO₂e benefits in as little as one year.

Decarbonization in the supply chain
The key levers to reduce CO₂e emissions in the supply chain are the use of secondary materials and renewable energy, alongside product and process innovations. This combination of measures has led to a decrease of CO₂e emissions in the supply chain of 35% during product development.
The Gen6 battery cells of the BMW iX3 high-voltage storage system are made of 50% secondary cobalt, lithium, and nickel materials. In addition, renewable energies are harnessed in the anode and cathode materials and cell production. This is how CO₂e emissions per watt hour were reduced by 42% compared to the Gen5 cell of the previous model.

The BMW Group is increasingly focused on the use of innovative and secondary materials in other components as well. 
For instance, 30% of the secondary raw material  used for the engine compartment cover and the storage compartment under the front hatch is recycled maritime plastic. This post-consumer material consists of old fishing nets and ropes, preventing these materials from potentially being dumped in the ocean.
Secondary aluminum accounts for 80% of the wheel carriers and swivel bearings as well as 70% of the cast aluminum wheels.

‘Design for Circularity’: consistent implementation in the Neue Klasse 
The BMW Group applied the ‘Design for Circularity’ approach consistently in developing the BMW iX3. The approach builds on the concepts of secondary first (the prioritized use of secondary materials), strategic material selection and disassembly optimization. As a result, secondary materials account for one third of all material used in the new BMW iX3 50 xDrive.
One example of implementing these three concepts is the Econeer seat cover, available in the interior trim Essential, whose fabric, adhesive and fleece are all made from PET. This mono-material choice increases recyclability. Moreover, the textile yarn used consists entirely of recycled PET as well.
Other components whose development followed the ‘Design for Circularity’ approach include the center console, instrument panel and interior floor trim.

Significantly improved efficiency in the use phase    
BMW EfficientDynamics involves consistently identifying and harnessing efficiency potential in all vehicle subsystems. Applying this approach, the energy consumption of the new BMW iX3 is 20% lower than in the predecessor model (WLTP combined).
This significant improvement is primarily based on optimized aerodynamic properties, reduced rolling resistance and on-board power consumption as well as the drive’s unparalleled combination of efficiency and dynamics. 

Sustainability-centric production at BMW Group’s Debrecen plant
Designed and built according to the BMW iFactory principles, the new BMW Group plant in Debrecen, Hungary, is fully focused on efficiency, digitalization and sustainability. It is the first BMW Group car factory that is operated and produces vehicles without using fossil fuels, such as oil and gas, under normal operating conditions.
The only energy source to power operations at the site is electricity. According to current planning, up to 25% of the plant's annual electricity needs can be covered by the photovoltaic system located on the premises. The remaining electricity is obtained from other renewable energy sources. Surplus solar energy is stored in a heat storage unit and used to heat the paint shop ovens as needed.
Only 0.1 tons of CO₂e are emitted in the production of a BMW iX3 car, about two third below production at other BMW Group plants.

The BMW Group’s sustainability targets
The BMW Group's commitment to the Paris Climate Agreement and to achieving Net Zero by 2050 or earlier is an integral part of the comprehensive 360° sustainability approach incorporated in the corporate strategy. The company is pursuing ambitious, scientifically derived CO₂e targets for the coming years. For instance, the BMW Group intends to reduce its CO₂e emissions by at least 40 million tons in 2030 (baseline: 2019).

Publicly accessible, TÜV-verified Product Carbon Footprint 
For years, the BMW Group has released its vehicle footprint, which includes a greenhouse gas report for its vehicles verified by Germany’s TÜV Technical Inspection Association. The report for the new BMW iX3 50 xDRIVE can be downloaded here and is also available in the My BMW app. It offers increased transparency regarding raw materials used and CO₂e emissions over the entire vehicle lifecycle.

^{All information regarding the BMW iX3 50 xDrive’s mileage, energy consumption, range, energy content, dimensions, weights, share of secondary raw materials/recycled materials and other technical data and derivations thereof are provisional as of the start of production in November 2025.}

^{All model variants, equipment levels, technical data, fuel consumption and emission data mentioned correspond to the range offered in the German car market, provided the respective model is available there. Deviations in other markets are possible. Dimensions refer to the base model available in Germany; depending on wheel and tire size as well as optional equipment selected, dimensions may vary depending on the specific configuration.}

^{Power consumption and range data were measured in accordance with the mandatory WLTP procedures and comply with the German Passenger Car Energy Consumption Labelling Ordinance (EnVKV). For more information, see www.bmw.de}

^{If you have any questions, please contact:}

^{BMW Group Corporate Communications
Dr. Cornelia Bovensiepen, Spokesperson Sustainability BMW Group
Phone: +49 89 382-94935
E-Mail: Cornelia.Bovensiepen@bmw.de
   
Sofia Elena Rizzi, Spokesperson Product Communications BMW Compact & Mid-size Segments
Phone: +49-151-601-67436
E-Mail: Sofia-Elena.Rizzi@bmw.de}

^{Internet: https://newsroom.bmwgroup.com/global/en
E-Mail: presse@bmwgroup.com}

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.}

^{The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.}

^{www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/
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Munich. The BMW Group is now offering customers even broader scope for personalising analysis of their driving stats in the My BMW App and MINI App. The latest update allows drivers to view their personal carbon footprint for the first time.

“Our usage research shows: The information in My Trips is one of the most popular features in the app,” says Dirk Wiedmann, Senior Vice President Sales Steering and Strategy, Digitalization. “We are now expanding this successful function with carbon footprint calculation, giving our customers simple and straightforward access to sustainability-related information via a popular and widely used channel.”

Emissions from vehicle production and use: two sets of figures make up the driver’s personal footprint. 
The personal carbon footprint function has been designed with a technology-open approach and is available for vehicles with combustion engines, as well as plug-in hybrid and fully electric models. At launch, this feature will be rolled out across selected models in various European countries*. Calculation of the personal footprint is based on two central sets of figures.

• Emissions from vehicle use: My Trips analyses the routes the driver has completed and uses the energy consumed in the process to work out the CO₂ emitted. To this end, CO₂ equivalents are calculated using data from the International Energy Agency (IEA). For vehicles with combustion engines, the app calculates the amount of CO₂ emitted based on the fuel consumed. For battery-electric vehicles, it shows the emissions generated when using the average national energy mix – and also tells the driver how high emissions would be by comparison if green energy was used.
• Emissions from vehicle production: These are emissions generated during the manufacturing process. Emissions are recorded from the processing of raw materials, procurement of materials, transport logistics and the production of the model at hand. The BMW Group already sets out the emissions figures for numerous models in the form of Vehicle Footprint Reports. These are calculated according to recognised standards for life cycle assessments and certified by the TÜV Rheinland agency. They can also be downloaded from the BMW Group website.

Ready for electric mobility: My BMW App helps with the transition.

The My BMW App also includes the Electric Vehicle Analysis introduced last summer. This function allows customers whose BMW is powered by a combustion engine to simulate how well a fully electric BMW fits their personal driving profile. Here, the customer selects an electric BMW model as an alternative vehicle in the app. Once the combustion-engined model has made at least 200 journeys and covered a distance of 2,000 kilometres (over 1,240 miles), the analysis shows the journeys the user could have completed on a single charge with the electric vehicle selected, and also flags up charging stations close to frequently visited destinations. More than 100,000 customers had used this analysis by May 2025.

Over 14 million customers around the world use the My BMW App and MINI App. The My Trips function is available in more than 90 countries and is actively used by 1.9 million users.

* The new function is available to users of vehicles for which a TÜV-certified carbon footprint has been calculated. The feature will launch in Germany, Austria, Belgium, France, Luxemburg and Switzerland, and be available in the BMW 1 Series (code 81GE), BMW 2 Series (31GH), BMW X2 (71GM, 21GM), BMW X3 (11GR, 31GP, 65GP), BMW 5 Series (31FK, 11JF, 71FJ), BMW 5 Series Touring (11HH, 11GW, 21GV), BMW M5 (81FK) and BMW iX (41CF) and MINI Cooper (11GC), MINI Cooper C (11GD), MINI Aceman (31GC) and MINI Countryman (41GA, 11GA).

In the event of enquiries please contact:                                                                   

Corporate Communications

Wieland Brúch
BMW Product Communications
Electromobility and Sustainability
Phone: +49-176-601-72652
E-mail: Wieland.Bruch@bmw.de  

Martin Tholund
Spokesperson BMW Digital Car, Electronics and Software, Technology Partnerships, Digital Products and Services
Phone: +49-151-601-77126
E-Mail: Martin.Tholund@bmwgroup.com  

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de



The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

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Munich/Miramas. The development of the first ##Neue Klasse## series production model is on the finishing straight: prototypes of the next-generation BMW iX3 are currently undergoing extensive testing in Miramas, southern France. The Sports Activity Vehicle (SAV) will celebrate its world premiere at the ##IAA Mobility## 2025 in Munich in September and roll off the production line at the new BMW Group plant in #Debrecen (Hungary) starting at the end of the year. “Longer range, faster charging, an all-new display and operating concept, and the intelligence of four superbrains are the distinguishing features of the Neue Klasse. With the upcoming BMW iX3 – the first model of the new car generation – we are introducing fundamental technology upgrades with the clear aim of raising the typical BMW driving pleasure to a whole new level,” says Mike Reichelt, Head of Neue Klasse BMW. “With the all-new ##BMW iX3##, we bring our revolutionary technologies into series production for the first time, and we can hardly wait to see it in action on the road. All future BMW models, regardless of powertrain type, will benefit from the innovations and technology clusters of the Neue Klasse."

The new technologies at a glance:

• The revolutionary display and operating concept BMW Panoramic iDrive provides perfect driver orientation and sets yet another new benchmark.
• Charge faster, drive further: the all-electric 6th generation powertrain (Gen6) sets standards in performance and efficiency. The new BMW iX3 50 xDrive has an electric range of up to 800km (WLTP)*(CLTC: 900km* / EPA 400 mls*) and can be charged to provide a range of more than 350km maximum in just 10 minutes*.
• The Heart of Joy control computer and the BMW Dynamic Performance Control software stack raise the dynamic potential of electric powertrains to a new level.

BMW Panoramic iDrive: “Hands on the Wheel, Eyes on the Road”.

The BMW Panoramic iDrive shows all relevant driving information in the driver’s ideal line of sight and maximizes ergonomic efficiency and safety. Four elements come together to make a unique user experience:

• BMW Panoramic Vision: information is projected onto a black printed surface in the windscreen from A-pillar to A-pillar.
• 3D Head-Up Display: the optional BMW 3D Head-Up Display projects information for navigation and automated driving into the driver’s direct field of vision above the BMW Panoramic Vision Display.
• Central Display with matrix backlight technology: the free-cut-design display is in an ergonomically ideal position near the steering wheel.
• Shy-tech multifunction steering wheel: buttons are illuminated when functions are available; relief-like structure and active haptic feedback enable intuitive operation without the driver having to take his or her eyes off the road.

The BMW Panoramic iDrive runs under the BMW Operating System X, also a new development. It offers extensive customizability, intelligent support for the driver and extensive software updates. BMW’s motto “Hands on the Wheel, Eyes on the Road” is redefined with a well-balanced mix of physical controls and digital functions. BMW Panoramic iDrive will ensure user-friendly and intuitive operation in every vehicle segment and with every powertrain concept.

Next generation of electric powertrains. The high-voltage battery concept for the 6th generation of BMW eDrive technology (Gen6) is fundamentally new, and together with the revised electric drive system portfolio, offers an optimum solution for all vehicle segments. The Gen6 system will be making its debut in the BMW iX3 and will then be rolled out across all vehicle segments.
The centerpiece of the high-voltage battery – the BMW cylindrical battery cell – has an energy density of 20 per cent greater that the prismatic cells previously used. The cells are integrated directly into the high-voltage battery, which plays an important role in the body structure of Neue Klasse models.

Charge faster, drive further.
The Gen6 introduces a major leap forward for our customers and the BMW iX3 is the first to benefit. With 400kW maximum charging, our customers can add over 350km* maximum (WLTP) to their vehicle’s range in just 10 minutes. Gen6 technology allows users to monitor the charging performance and curve live via the My BMW App. 800V technology is paving the way for rapid charging. Charging at 400V DC charging stations will, of course, still be possible.
The high energy content of the high-voltage battery, together with the efficient design of the powertrain and the overall vehicle, enables a range of up to 800km (WLTP). 

Further charging-related innovations.
Making the charging process even more user friendly is the intelligent charging flap, which detects when the driver is intending to stop to charge the car and opens (and then closes) automatically. One of the triggers for opening the flap is AI-assisted: if the customer approaches a familiar or learned charging point, the progress towards it reveals an intention to charge and the flap opens.

The SoP of the new BMW iX3 will also introduce extensive bidirectional charging functions – to-Load, to-Home and to-Grid:
Vehicle-to-Load (V2L) turns the vehicle into a powerful mobile powerbank (up to 3.7kW in Europe) and supplies energy for one or several consumers, wherever customers need it. Bidirectional charging capability turns the BMW iX3 into an at-home energy storage unit. Vehicle-to-Home (V2H) helps customers to reduce costs. Vehicle-to-Grid (V2G) sets new standards for the integration of the vehicle into the energy market. Both functions contribute to lowering emissions and increasing the use of regenerative energy sources. In this way, the BMW Group demonstrates that it is part of the solution as we work towards energy transformation.

Providing the key to bidirectional charging alongside the technology involved, the new BMW Wallbox (DC) offers 19.2kW charging and discharging depending on the market. The BMW charging equipment has been redesigned and is now easier to use, and now also includes selected adapters e.g. for vehicle-to-load (V2L) use cases.

The BMW driving experience with the Heart of Joy. The level in sheer driving pleasure.
The "superbrain" Heart of Joy in the Neue Klasse raises driving dynamics to a new level. Together with the BMW Dynamic Performance Control software stack, the Heart of Joy is pivotal to powertrain, brakes, recuperation and sub-functions of the steering system. It processes information ten times faster* than previous systems and therefore responds more directly than ever to the driver’s command.

Fewer control inputs are required, directional stability is more precise and stable. As a result, the vehicle develops consistent and reproducible cornering characteristics and can be steered intuitively.

Powertrain and braking functions also work together harmoniously to decelerate the vehicle. Recuperation can be used across the whole speed range down to a standstill. Indeed, in 98 percent of cases, the vehicle can be brought to a standstill without applying the friction brakes – without noise or jolts.

The Heart of Joy and BMW Dynamic Performance Control raise the BMW driving experience to a new level – from standstill to dynamic limits.

Further development of driver assistance systems using the intelligent high-performance computer “Superbrain of Automated Driving”
BMW Group’s latest driver assistance systems are among the world’s best. The new BMW iX3 ushers in the rollout of the next technology generation. This is in keeping with BMW’s ADAS (Advanced Driver Assistance System) philosophy: “Always smart, symbiotic, and safe”.

The BMW Group merges the proven, rule-based assistance system with a new system based on AI. In an optimum symbiosis, this combination supports the driver even more precisely and reliably in challenging situations on the road. The Superbrain of Automated Driving pools all customer functions for automated driving and has a 20 times faster processing speed than the previous system. The new automated driving and parking functions are based on cutting-edge sensor, software, processor, and mobile communications technology.

The basic model of the BMW iX3 offers functions like lane change warning, road priority warning, safe exit, and assisted view. Safe exit uses side-mounted radars to monitor traffic next to the car while stopping and warns the driver of approaching objects. The new Assisted View shows the latest driving situation precisely and in detail alternatively in the Central Display, the Panoramic Vision, or 3D Head-Up Display. The motorway assistant with automatic lane change will be available with extended features in the BMW iX3. Upon request, it can assist drivers from when they join a motorway to when they leave it and allow drivers to take their hands off the steering wheel for long periods. This assistant remains active even during automated motorway changes along an active navigation route. The new Motorway & City Assistant helps the driver in complex driving situations in urban areas, e.g. through tight corners or roundabouts. It brakes automatically at red traffic lights and moves off again or sounds an audible signal when lights turn green.

Symbiotic driver assistance, as it is known, enables perfect interaction between tech and driver regarding both comfort and safety functions, and creates a seamless transition between cooperative steering and – a world first – cooperative braking.

When the function is active, the driver can influence the system at any time without causing the assistant to be switched off by turning the steering wheel or applying brakes just a little in order to adjust the responses of the system.

The parking functions can be activated intuitively and offer an AI-based selection of parking assistance services, parking space recognition, maneuver planning, and an improved parking experience. Extended monitoring functions help the driver to avoid damage to the vehicle while parking the car.

Neue Klasse innovations are AI-based, smart and update-compatible. Thanks to the all-new electronics and software architecture with four superbrains (high-performance computers), the new BMW iX3 is now noticeably more intelligent in everyday situations – e.g. with the advanced driver assistance systems and improved voice assistant BMW Intelligent Personal Assistant. Due to the powerful BMW Cloud, the new electronics and software architecture of the new vehicle generation is ready for numerous smart features, which customers can benefit from via over-the-air updates after the market launch.

A large number of the patent applications filed by BMW in recent years have come about as part of the development of technologies for the Neue Klasse – e.g. in the projection technology for the BMW Panoramic Vision, in the innovative control functions of the Heart of Joy, in the battery management and cell contacting system of the high-voltage battery, in the new electric motor, and in the new, zonal vehicle electrical system. 

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information according to WLTP is not yet available.

 
If you have any questions, please contact:

Corporate Communications
Matthias Schepke,
Corporate Communications and Governmental Affairs
Press Spokesperson Neue Klasse
Mobile: +49-151-601-90450
Email: matthias.schepke@bmw.de

Matthias Bode,
Press Spokesperson BMW Compact Class and BMW iX3
Mobile: +49-151-601-61742
Email: matthias.bode@bmwgroup.com

+++ BMW i4 gets improved energy efficiency and increased range +++ New BMW i4 range-topper with even more power +++ BMW Digital Key becomes preferred means of access for many BMW models +++ Tyre repair kit Plus now standard on models like BMW 1 Series, BMW 2 Series Coupé, BMW 3 Series +++ BMW Individual special paintwork colours newly available in the BMW Configurator +++ New optional paintwork colour for BMW iX +++ Ultimate Package available for BMW X5 M Competition and BMW X6 M Competition +++ New BMW Maps functions +++

Munich. Summer 2025 is set to bring innovations in electric drive technology and digitalisation as well as new standard and optional equipment features that will make the current BMW model range even more attractive. New power electronics in the all-electric BMW i4 result in even greater efficiency and increased range. The most powerful BMW i4 will also debut at the same time. Numerous BMW models will come as standard with Comfort Access and the BMW Digital Key, which has now become even easier to set up.

From summer 2025, the BMW X1, BMW X2 and BMW 2 Series Active Tourer will be available with new exterior and interior options. Standard equipment for the BMW 1 Series and BMW 2 Series Gran Coupé now includes heated front seats. The BMW Intelligent Personal Assistant now offers an alternative voice.

BMW i4: reduced consumption, new range-topper with extra power.

From July 2025, the BMW i4 eDrive35 (WLTP combined (EnVKV): energy consumption 17.5 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A); range 428-514 km (WLTP combined (PER)) as well as the BMW i4 eDrive40 (WLTP combined (EnVKV): energy consumption 17.8 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A); range 510-613 km (WLTP combined (PER)) will come with silicon carbide semiconductor components in the power electronics (SiC inverter), which reduce consumption by around 4.5 per cent while adding up to 22 kilometres of range (depending on the model and equipment installed as part of an individual vehicle configuration).

From July 2025, the new range topper for the all-electric BMW i4 comes in the shape of the BMW i4 M60 xDrive (WLTP combined (EnVKV): energy consumption 20.9 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A); range 433-551 km (WLTP combined (PER)). Compared to the predecessor, it provides an additional 42 kW/57 hp of power, for a system output of 442 kW/601 hp. The new BMW i4 M60 xDrive takes 3.7 seconds for the sprint from 0 to 100 km/h.

BMW Digital Key: smartphone used as key enables many additional functions.

The BMW Digital Key will soon become the tool of choice to unlock and lock many BMW models, courtesy of a simplified set-up process. The BMW iX was the first to be updated in March 2025, and many model series will follow from July 2025: the BMW 1 Series, BMW 2 Series Gran Coupé, BMW 2 Series Active Tourer, BMW X1, BMW X2, BMW 5 Series Sedan, BMW 5 Series Touring, BMW M5, BMW M5 Touring and BMW 7 Series. The BMW X5, BMW X5 M, BMW X6, BMW X6 M, BMW X7 and BMW XM models will follow from August 2025. The BMW X3 will come with the new set-up process in the US from August 2025 and in South Africa from September 2025.

The feature will then include a physical key, a Setup Card and a Service Card. The new Setup Card makes it easier than ever to set up the BMW Digital Key on smartphones from all major manufacturers by simply holding the card to the mobile phone or scanning the QR code on the back. The next step takes the user straight into the My BMW app. After authorisation via the Setup Card, the BMW ID is linked to the vehicle and the BMW Digital Key is then activated. After activation, the customer can easily share the Digital Key with other people by sending them a text message. Activation is possible on up to 18 devices. Owners can define various roles and permissions for each vehicle user. A particularly useful function ideal for novice drivers is limiting acceleration and top speed, for example. If a physical key does need to be handed over, for example in the workshop or in the event of a breakdown, the new Service Card can be used. This should always be carried deactivated so it can be activated as a fully-fledged key when needed, via a click on the central display.

For all eventualities: tyre repair kit and tyre repair kit Plus.

From summer 2025, the tyre repair kit will come as standard for various BMW models. These include the BMW 1 Series, BMW 2 Series Gran Coupé, BMW 2 Series Coupé, BMW 3 Series Sedan, BMW 3 Series Touring, BMW 4 Series Coupé and the BMW 4 Series Convertible. The optional tyre repair kit Plus is available for the BMW X3 (excluding the BMW X3 30e xDrive).

Individual paintwork finishes at a glance, in the BMW Configurator.

Customers appreciate the BMW Individual paintwork colours as a way to add a personal touch to their new BMW. Special paintwork finishes which previously required looking up in the BMW Individual Visualiser can be selected within the BMW Configurator. With just a few exceptions, this applies to all BMW models.

More equipment for BMW 1 Series and BMW 2 Series Gran Coupé.

Standard equipment for the BMW 1 Series and BMW 2 Series Gran Coupé will from summer 2025 be even more comprehensive and include heated front seats and an alarm system. The optional M Technology Package II available for the BMW M135 xDrive (WLTP combined (EnVKV): fuel consumption 8.3 litres/100 km; CO₂ emissions 188 g/km; CO₂ class G) and the BMW M235 xDrive Gran Coupé (WLTP combined (EnVKV): fuel consumption 8.2 litres/100 km; CO₂ emissions 185 g/km; CO₂ class G) now includes M seat belts with M colours in the weave.

New colours for BMW 2 Series Active Tourer, BMW X1 and BMW X2.

Summer 2025 will bring new exterior and interior options for the BMW 2 Series Active Tourer, BMW X1 and BMW X2. New paintwork colours include Fire Red metallic and Night Dusk Blue for the BMW 2 Series Active Tourer as well as Dune Grey metallic for the BMW X2. All three colours are also available for the BMW X1, along with BMW Individual Frozen Portimao Blue metallic. Veganza perforated upholstery in the colours Castanea, Smoke White and Atlas Grey/Smoke White is newly available for customising the interior of the BMW 2 Series Active Tourer and BMW X2. The Castanea and Smoke White colourways are available for the BMW X1. The Econeer Bicolour Blue upholstery can be ordered from summer 2025 in combination with front sport seats only. Another new option is the Brushed Aluminium Shadow interior trim.

More comprehensive equipment for BMW 7 Series, BMW X3 and BMW iX.

The BMW 7 Series and BMW i7 now feature laminated safety glass with contrast print as standard. From summer 2025, comfort glazing, sun protection glazing and the Heat Comfort package will also be available as individual options for the first time, enabling even more specific customisation.

A new equipment option for the BMW X3 is the attractive M door sill trim. It can be ordered for the M Sport package, M Sport package Pro and the BMW X3 M50 xDrive (WLTP combined (EnVKV): fuel consumption 8.3 litres/100 km; CO₂ emissions 189 g/km; CO₂ class G).

BMW Individual Frozen Pure Grey metallic is a new paintwork finish with a particularly distinctive character, available as an option for the BMW iX from summer 2025.

Ultimate Package for BMW X5 M Competition and BMW X6 M Competition.

The BMW X5 M Competition (WLTP combined (EnVKV): fuel consumption 12.9 litres/100 km; CO₂ emissions 292 g/km; CO₂ class G) and the BMW X6 M Competition (WLTP combined (EnVKV): fuel consumption 12.8 litres/100 km; CO₂ emissions 289 g/km; CO₂ class G) now benefit from the optional Ultimate Package. In addition to the M Carbon engine cover, this also includes M Carbon mirror caps, the Sky Lounge panoramic glass sunroof, active seat ventilation as well as the massage function at the front and the Comfort Package. The Bowers & Wilkins Diamond Surround Sound System ensures exceptional sound quality. The M Driver’s Package included as part of the package increases top speed to 290 km/h. In the BMW X6 M Competition, this is complemented by an exclusive M Carbon rear spoiler.

Comprehensively upgraded BMW iDrive.

Among the numerous innovations in the area of digital services is the upgraded BMW Intelligent Personal Assistant in BMW Operating System 9. It now offers customers in Turkey, Greece and Hungary natural-language voice control in their native languages.  

In the BMW 1 Series, BMW 2 Series Gran Coupé and BMW X3, customers in many countries* can now link their own Amazon Alexa account to the BMW Intelligent Personal Assistant. This enables them to use intuitive voice control to enjoy music via the “Hey BMW” command – courtesy of Alexa running in the background, just like at home. In addition, a second voice is now available for the assistant.** Further improvements in language understanding and faster processing speeds contribute to a more harmonious overall experience.

From summer 2025, BMW Digital Premium with BMW Operating System 9 will, subject to country-specific availability, enable customers to use the Zoom app on their Curved Display for videoconferencing when the vehicle is stationary. To avoid distractions, the app automatically deactivates the video while driving.

* US, Canada, Mexico, Germany, France, United Kingdom, Spain, Italy.

** In the US, United Kingdom, Ireland, Canada, Mexico, France, Germany, Spain, Italy, Portugal, Switzerland, Austria, Iceland, Malta, Netherlands, Belgium, Luxembourg, Liechtenstein.

Parking Assistant Plus upgrade.

From July 2025, the functions of the Parking Assistant Plus will be enhanced for many BMW models. It will now also use marker lines around parking spots to help identify available spaces and ensure parking precision. Previously, this feature was only available as part of the Parking Assistant Professional.

BMW Maps user interface upgrades in BMW Operating System 8.5.

BMW Maps offers intuitive destination entry and intelligent route guidance and will come with further user interface improvements from summer 2025. For faster access to frequently used functions, the home screen of the control display will feature direct touch buttons for “Home” and “Work” in the BMW Maps QuickSelect Widget, for example.

* Consumption and emissions data:
The figures for fuel consumption, CO₂ emissions, energy consumption and range are for vehicles as offered on the German market. All data are based on the new WLTP test cycle. Energy consumption and emissions data refer to the German Passenger Car Energy Labelling Regulation (EnVKV).

** All new models due to enter production in July 2025.

In case of queries, please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. 

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. 

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.  

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The BMW Group is bringing large-format, pure ASSB cells from Solid Power to its test vehicle, a BMW i7, which is being operated in the Munich area. The potential benefits of ASSB technology: higher energy density in a very compact storage system compared to current technologies.

Since 2022, the BMW Group and Solid Power, Inc. (Nasdaq: SLDP) have intensified their activities for the development of all-solid-state battery (ASSB) technology through their technology transfer agreement.

The BMW Group and Solid Power believe in the potential of genuine ASSB technology. With a higher energy density compared to current battery technologies, ASSB batteries have the potential to achieve longer ranges in vehicles without the disadvantages with regard to the weight of the overall storage system.

“Solid Power is extremely proud that our partnership with BMW has resulted in the first demonstration of truly all-solid-state battery cells in a vehicle,” said John Van Scoter, President and Chief Executive Officer of Solid Power.  “We believe in the promise of ASSB’s and continue to drive innovation of our sulfide electrolyte in support of that future for EV’s.”

Martin Schuster, Vice President Battery Cell and Cell Module at the BMW Group, says: “Our BMW i7 ASSB test vehicle on the road is a perfect example of the BMW Group's technology-open mindset. We are continuously advancing the development of new battery cell technologies and are constantly expanding our know-how with valuable partners such as Solid Power. ”

The concept battery integrated in the BMW i7 test vehicle combines proven Gen5 construction principles (prismatic cells in modules) with new, innovative module concepts for integrating ASSB cells from Solid Power.

The management of cell expansion will be investigated here. In addition: How is the operating pressure controlled and how to adjust the temperature conditions.

The use of solid power cells with sulfide-based electrolytes and their complete integration into a battery pack will provide the BMW Group with further important findings in the test program over the coming months.

The innovative cells were developed and manufactured by Solid Power in collaboration with experts from the BMW Group. Further development steps are required to implement ASSB technology in a competitive overall storage system.

The BMW Group and Solid Power have been cooperating since 2016 through an extended “Joint Development Agreement”, which was supported by BMW Group's investment in Solid Power in May 2021 as part of a financing round.

At the end of 2022, BMW and Solid Power agreed to further deepen their partnership. BMW will operate a solid cell prototype line at the CMCC (Cell Manufacturing Competence Center) in Parsdorf on the basis of a research and development license and using the experience and expertise of Solid Power.

Since 2008, the BMW Group has been steadily expanding its expertise in the area of battery cell technology. Since 2019, this know-how has been bundled at the BMW Group's Battery Cell Competence Center (BCCC) in Munich. The BCCC covers the entire value chain, from research and development to battery cell design and production capability.

In order to be able to implement innovations in battery cell technology quickly and efficiently, the BMW Group cooperates in a network of around 300 partners, including established companies, start-ups and universities.

The cooperation with Solid Power underlines the BMW Group's battery strategy -to further develop innovative battery technologies on equal footing with leading partners in the industry. This strategically strong position in the value chain ensures the BMW Group access to all new and innovative battery cell research worldwide.

Debrecen. The future BMW Group plant in the Hungarian city of Debrecen is on the finish straight as the ramp-up of the assembly line sees the heart of the plant come to life. This is the beating heart of all the technologies in the plant, and also where the most employees work. The assembly launch thus marks the reaching of another milestone.

“Our highly efficient and ergonomic assembly line immediately started running without any issues,” said Hans-Peter Kemser, Managing Director BMW Group Plant Debrecen. “We achieved this thanks to virtual planning and tests, as well as the outstanding collaboration between our new, highly motivated employees in Debrecen and our experts within the BMW Group’s global production network.”

In assembly, the individual components and systems are installed in the painted body – at the end of the process, a car ready to drive rolls off the production line. The innovative vehicle architecture of the Neue Klasse opens totally new possibilities with regard to assembly: greater efficiency thanks to modularisation, fewer different connecting elements, and a simplified installation of the wiring harness. An innovative cockpit assembly also accelerates the process.

The BMW Group Plant Debrecen is already producing test vehicles for the first model of the Neue Klasse: the new BMW iX3.* Thus, the new plant is gradually ramping up for series production.

Neue Klasse allows simple, fast assembly process

A number of features of the Neue Klasse are new territory for everyone. Unlike in previous models, the cable harness is divided into multiple parts, making it easier and more ergonomic to install. The zonal wiring harness architecture requires 600 fewer metres of wiring and weighs 30 percent less than the previous generation.

On the other hand, some components are modularised when one module is formed from many small individual parts. The variation of connecting elements has also been radically reduced for the Neue Klasse. This in turn reduces the number of different plugs, screws and clips. All of this makes assembly significantly more simple. 

Furthermore, with the Neue Klasse, a wide range of quality checks can be performed digitally whilst still on the production line. This procedure will also be implemented at other sites after its initial use in Debrecen. The next point of use will be the home plant in Munich, which will produce the sedan model of the Neue Klasse as of 2026.

The innovative cockpit assembly accelerates processes at Plant Debrecen. It is one of the most compact in the BMW Group’s production network, yet still allows full flexibility and variety. As at Plant Lydia in China, cockpit pre-assembly is located right next to the main line. Once the cockpit has been pre-assembled, it is then installed directly in the vehicle just a few metres ahead.

Assembly in Debrecen adopts innovations from existing plants

When planning the new production site in Hungary, the BMW Group used a completely virtual design process. In line with the principles of the BMW iFACTORY, the tried-and-tested standards and high-tech solutions from existing plants were referred to many times. For example, many ideas and proven structures from Plant Lydia in China and Plant Leipzig can be found in the assembly in Debrecen.

Further development of the finger structure from Leipzig

These structures include the so-called finger structure, or comb structure, which the BMW Group developed specifically for Plant Leipzig, which opened in 2005. This structure allows supply parts and preassembled modules to be transported directly to the assembly lines. A record proportion of parts, up to 80%, can be delivered directly in Debrecen, as the fingers will enjoy logistics supply from both sides for the first time. This is the highest ratio in the BMW Group’s production network. The finger structure allows subsequent extension and the integration of further assembly steps – flexibility is a characteristic of production at the BMW Group.

Production processes, as at Plant Lydia in China

Plant Lydia in China was also an inspiration for many structures and processes in the assembly. The plant opened in 2022 and was the first BMW Group site to be completely planned and simulated in the virtual world from the outset. The shop floor for the assembly line and complete conveyor system in Debrecen are set up identically. Therefore, the technology was available quickly and had already been tried and tested, simplifying the commissioning of a completely new production line.

Series production of the new BMW iX3 set to start at the BMW Group Plant Debrecen in late 2025. The Hungarian plant has been designed specifically for the production of all-electric vehicles. As with the start of any new model or new plant, production capacities are increased gradually after start of production. The plant in Debrecen will be the first automobile plant in the BMW Group to operate entirely without the use of fossil fuels during normal operation.

*Since this is a pre-production model, consumption data for the new BMW iX3 is not available at this time.

On location photos and footage International Media Launch in Barcelona.

Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Munich. Bavarian premium carmaker BMW has come up with an innovative brand campaign to turn the heads of an international audience to the brand’s current range of models in the luxury segment. The highly exclusive BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM models are showcased as masterpieces of design and engineering amid breathtaking landscapes. The impressive images send out a message of exclusivity with a progressive flavour that appeals to all the human senses in a nuanced way, reflects our intellectual perspectives and provides us with meaningful experiences.

The new multi-channel campaign was launched on the YouTube and Instagram social media channels. Additional content will follow with country-specific packages of outdoor/print advertising and TV commercials. These communications activities will begin in the USA, followed – from September 2024 – by Germany, China, Great Britain, Japan, South Korea, Czechia, Poland and the Middle East.

“At the heart of the new brand campaign are the uncompromising performance, sophistication and inimitable style of our most exclusive models,” says Bernd Körber, Senior Vice President BMW Brand Management and Product Management. “The imagery used in the campaign invites the viewer to experience the unbridled passion for design, craftsmanship and innovative technology inherent in every BMW.”

The new brand campaign gets underway on the BMW YouTube channel with an emotionally engaging clip focusing on the BMW i7. The flagship model in the all-electric vehicle line-up stars in the 60-second film – titled “Lifelines” – as the embodiment of an exclusive and also progressive take on the brand’s hallmark Sheer Driving Pleasure. Accompanied by a virtuoso music track, the car moves along an upland plain through a landscape bathed in atmospheric light. Here, the BMW i7 is presented as a car for individualists who approach the future with confidence and on their own terms, and take charge of their own destiny.

The campaign imagery also features the silhouette of a BMW 8 Series Coupé in front of the dynamically curving contours of a rocky landscape, the BMW X7 at the foot of a high mountain range with snow-capped peaks and the BMW XM on a stretch of beach with stormy winds and dramatically breaking waves. These powerful images are then joined by the company name: “Bayerische Motoren Werke” is written out in full.

This emphasises the uniqueness of the brand, its origins and its more than 100 years of heritage. At the same time, it also signals – alongside exclusivity and elegance – the confidence of a company that, over the course of its history, has repeatedly achieved enduring success with solutions developed in-house. This approach has prompted a genuine level of identification with its products in the luxury segment.

Technical data - BMW i4, valid as of July 2024  

On location photos and footage International Media Launch Garching near Munich, Germany.

Munich / Beijing. At Auto China 2024 in Beijing, the BMW Group presents the latest progress in its change towards electrification, digitalisation and circularity. World premieres of new BMW and MINI models take centre stage. The BMW Vision Neue Klasse, which heralds the next generation of BMW vehicles, is on show for the first time in China.

„With the NEUE KLASSE, we are carrying BMW into the future: in design, technology and philosophy. It begins already next year when we will release the NEUE KLASSE onto the market. Not with niche models – but starting in our most successful, highest-volume segments,“ says Oliver Zipse, Chairman of the Board of Management of BMW AG.

The BMW Vision Neue Klasse signals the start of a new era of individual mobility and provides a glimpse of the BMW brand's future model generation. It is rich in digital experiences, locally emission-free and circular in the long term to ensure typical BMW driving pleasure for future generations. Production of the Neue Klasse series models will start in 2025, initially at the BMW Group plant in Debrecen and shortly afterwards in China.

The brand's most popular electric vehicle worldwide is currently the BMW i4, the new version of which will celebrate its world premiere at Auto China 2024. The success of the BMW i4 confirms the BMW Group's open technology approach, which makes it possible to produce vehicles with purely electric drive systems and highly efficient combustion engines on a common platform. In Beijing, the new BMW i4 will be shown to the public for the first time together with the BMW 4 Series Gran Coupé's combustion engine variants, which have also been further developed.

The world premiere of the MINI Aceman at Auto China 2024 marks the third member of the brand's new model family. The all-electric crossover model closes the gap between the new MINI Cooper and the new MINI Countryman.

"What the NEUE KLASSE is to BMW, the New MINI Family is to MINI: the most desirable product range in the history of the brand and the biggest investment we ever made in MINI. At just over four metres long, the Aceman embodies the basic idea of the original, iconic MINI of 1959: progressive design, optimal use of space and a minimal footprint.," said Jochen Goller, member of the Board of Management of BMW AG, responsible for Customer, Brand and Sales.

The Beijing International Automotive Exhibition, in short: Auto China, is one of the most important trade fairs in the international automotive industry. The 18th edition of the exhibition, which alternates with Auto Shanghai, will be held under the theme "New Era, New Cars" and will be open to the public from 25 April to 4 May 2024. At the China International Exhibition Centre in Beijing, car manufacturers, suppliers and service providers from all over the world will present their new models, products and technologies. The BMW Group brands will present their current product range on an exhibition area of around 2,000 square metres.

China premiere: The BMW Vision Neue Klasse.

The BMW Vision Neue Klasse combines the BMW Group's innovative strength and development expertise in the key future fields of electrification, digitalisation and circularity. A reinterpretation of the brand's typical design goes hand in hand with the progress embodied by the Vision vehicle. A clear design language reduced to the essentials with generous surfaces and few striking lines creates an almost monolithic body. Characteristic features such as the BMW radiator grille and the Hofmeister kink counter-swing on the C-pillar. are brought into even sharper focus.

In the interior, the next generation of BMW iDrive offers a unique digital user experience that merges the real and virtual worlds. It consistently puts the driver and his needs at the centre. In addition to the multifunction buttons on the steering wheel and the Central Display, the driver can interact with the vehicle using the innovative BMW Panoramic Vision. For the first time, it projects information across the entire width of the windscreen and is complemented in the Neue Klasse series by the enhanced BMW 3D Head-Up Display. Analogue controls are reduced to a minimum in the BMW Vision Neue Klasse.

The increased use of secondary raw materials, resource-conserving production methods and all-electric drive with sixth-generation BMW eDrive technology will reduce the CO₂ footprint of the Neue Klasse over the entire life cycle of the vehicles. In order to increase recyclability and take a decisive step towards a circular economy, the variety of materials used has also been reduced. An improved dismantling concept also helps to optimise the recycling of Neue Klasse vehicles.

World premiere: The new BMW i4, the new BMW 4 Series Gran Coupé.

The appeal of pure electric premium mobility is also being consistently enhanced in the current model range of the BMW brand. The BMW i4 will be available in four model variants on the world's automotive markets as part of an extensive model revision. The Connected Home Charging Package for intelligent, solar- and load-optimised charging at home will be offered in the first pilot markets. The BMW i4 also offers the Plug & Charge Multi Contract function, which enables charging at fast charging stations without an app or card.

The latest advances in digitalisation are represented by the latest generation of BMW iDrive with QuickSelect based on BMW Operating System 8.5, which is available in both the new BMW i4 and the combustion engine models of the new BMW 4 Series Gran Coupé. With the BMW Curved Display and the BMW Intelligent Personal Assistant, the enhanced BMW iDrive is consistently geared towards operation via touch functions and natural speech. The digital update in the new BMW i4 and the new BMW 4 Series Gran Coupé is accompanied by a redesign of the instrument panel. New steering wheels, interior trims and seat upholstery add modern accents to the premium ambience of all model variants.

On the exterior, the sporty profile of the premium mid-range models, which are extremely successful with both all-electric and conventional drive systems, has been sharpened by the redesign of the BMW radiator grille and headlights. In conjunction with the optional adaptive LED headlights, all models also feature exclusive laser rear lights. The range of exterior colours for the BMW i4 and the BMW 4 Series Gran Coupé has been extended to include the new Cape York Green metallic and Fire Red metallic variants. New aerodynamic 19-inch and 20-inch wheels are also available.

World premiere: the new MINI Aceman.

With its all-electric drive, progressive crossover proportions and innovative digital features, the new MINI Aceman brings fresh impetus to the premium small car segment. It combines the brand's hallmark agility with creative use of space and high functionality, making it the ideal companion in the city. With four doors and a large tailgate, the MINI Aceman is just over four metres long and offers room for five passengers and plenty of storage space for everyday use and weekend excursions.

As a character in its own right, the MINI Aceman appeals to customers who value the expression of individuality and personality in an urban environment. Its reduced, purist exterior design with clearly defined contours and strong edges is an expression of the new MINI design language "Charismatic Simplicity".

The intelligent interior concept maximises space by cleverly arranging seats and stowage compartments to make the most of the available room. The expressive and colourful interior design is made possible by the use of high-quality materials and innovative technologies such as the 3D knitting process for the textile surfaces. The MINI Interaction Unit with circular OLED display, MINI Experience Modes and dynamic projections on the dashboard and door sills provide a holistic user experience of light, motion, interaction and sound.

In case of queries, please contact:

Corporate Communications

Steven Wörns, Spokesperson BMW Group Design
Telefon: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Almut Stollberg, Head of Communications Innovation, Design, Technology, Digital Car
Telefon: +49-151-601-96543
E-Mail: Almut.Stollberg@bmw.com

Renate Heim, Product Communication BMW Automobiles
Phone: +49-89-382-21615
E-mail: Renate.Heim@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW
Phone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de

Franziska Liebert, Press Officer MINI
Phone: +49-151-601-28030
E-mail: Franziska.Liebert@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: Andreas.Lampka@mini.com

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

• Technology and design update for the all-electric BMW i4 and the BMW 4 Series Gran Coupé. Pioneers in the field of locally emission-free driving pleasure and progressive aesthetics in the premium midsize segment now have even greater appeal. Premiere of a new BMW i4 variant with electric all-wheel drive. All combustion-engined variants of the BMW 4 Series Gran Coupé now link up as standard with the eight-speed Steptronic Sport transmission. Precise modifications for the exterior and interior. Upgraded BMW iDrive with QuickSelect and additional digital services.
• Most successful body variant of the BMW 4 Series range brings new features enhancing sense of sporting elegance. Interior has premium ambience with renewed sophistication; additions to standard equipment, newly structured options list.
• BMW i4 and BMW 4 Series Gran Coupé are trailblazers for BMW’s flexible drive system architecture. Production of all model variants will take place at BMW Group Plant Munich. Worldwide market launch of the new models gets underway in July 2024. The most important sales markets are the USA, Germany, Great Britain and China.
• Front view has increased presence thanks to a newly designed BMW kidney grille with a surface that is half enclosed (BMW i4) / has a mesh structure. Grille surround in matt chrome as standard or Black high-gloss as an option.
• Strikingly designed headlights with a new structure for the LED units. Vertical light sources for the side light, daytime driving light and turn signal indicator functions. New Welcome Light Animation in cars with the optional Comfort Access. Adaptive LED Headlights with non-dazzling matrix high beam, urban lights and exclusive Laserlight rear lights in the style of the BMW M4 CSL can be specified as an option.
• Optional M Sport package and M Performance models with M-specific design features. M Sport package now with rear diffuser element in Black high-gloss and exhaust tailpipes now with larger, 100-millimetre diameter. M Sport package Pro and M Carbon exterior package available ex factory; model-specific BMW M Performance Parts can be specified from the Original BMW Accessories range.
• New Cape York metallic and Fire Red metallic added to the range of exterior paint finishes. Extensive selection of BMW Individual paint finishes and BMW Individual special paint finishes. Additional scope for individualisation thanks to new 19-inch M aerodynamic wheels and 20-inch BMW Individual aerodynamic wheels in double-spoke design.
• Progressive and sporty interior with BMW Curved Display and newly designed steering wheels. Two-spoke steering wheel with polygonal rim and illuminated multifunction buttons as standard. Optional M leather steering wheel in three-spoke design with a flat-bottomed rim and a discreet centre marking in the 12 o’clock position or with a red centre marker and decorative stitching in BMW M colours for the M Performance models. Combustion-engined models now have gearshift paddles on the steering wheel as standard.
• Sport seats in Sensatec perforated are standard. Black seat surfaces in new M Performtex are part of the M Sport package or come as standard in the M Performance models. Optional Vernasca leather upholstery with decorative quilting now also offered in the new bi-colour variant Black/Red. BMW Individual Merino leather trim in three colours can also be specified as an option.
• Instrument panel with reduced number of buttons and controls due to consistent digitalisation. The ventilation and climate control functions and optional seat and steering wheel heating can now be operated by touch via the control display, by voice command and – in the case of the ventilation – using the new adjustment controls for the air vents.
• New interior trim elements in Dark Graphite matt are standard. Optional M Sport package includes interior strips in Aluminium Rhombicle Anthracite.
• Additions to standard specification for the new BMW i4 and new BMW 4 Series Gran Coupé also include ambient lighting – with additional contour lighting integrated around the new central seam vents – and the interior and exterior mirror package. Optional instrument panel Luxury in Sensatec with a further refined surface structure. Also new: CraftedClarity glass applications for selected controls.
• Four-door coupé vehicle concept offers a consistent balance of practicality, everyday usability and long-distance capability – with either an electric or a conventional drive system. Five seats and a large, high-opening boot lid; boot capacity of all variants of the BMW i4 and BMW 4 Series Gran Coupé can be expanded from 470 litres to a maximum 1,290 litres.
• Fully electric BMW i4 now available in four model variants. New BMW i4 xDrive40 with electric all-wheel drive, maximum system output of 295 kW/401 hp and a range of 444 – 548 kilometres (276 – 341 miles) in the WLTP cycle. Also in the line-up: the range-topping BMW i4 M50 xDrive, the BMW i4 eDrive40 and the BMW i4 eDrive35.
• Combined Charging Unit for the BMW i4 enables AC charging at a maximum rate of 11 kW and DC charging at up to 205 kW (BMW i4 eDrive35: 180 kW). All variants of the BMW i4 now suitable for Connected Home Charging in the initial group of pilot markets: solar-optimised and load-optimised charging are possible, likewise (as the scheme expands further) cost-optimised charging using a dynamic electricity tariff. Plug & Charge Multi Contract enables convenient charging mid-journey.
• New BMW 4 Series Gran Coupé available with a variety of engines. Range includes the 275 kW/374 hp six-cylinder in-line petrol engine in the BMW M440i xDrive Gran Coupé, plus two four-cylinder petrol engines, a six-cylinder in-line diesel unit and a four-cylinder diesel. The six-cylinder in-line engines and the four-cylinder diesel unit have 48V mild hybrid technology. Eight-speed Steptronic Sport transmission standard for all engine variants. Engine power is transferred to the road either via classical rear-wheel drive or the BMW xDrive intelligent all-wheel-drive system, depending on the model.
• New BMW i4 and new BMW 4 Series Gran Coupé display the brand’s familiar sporty handling and well resolved driving characteristics at all times thanks to model-specific tuning for the chassis technology. Electromechanical steering with Servotronic function, an integrated braking system and near-actuator wheel slip limitation all come as standard. M Sport suspension, adaptive M suspension with variable sport steering and M Sport brakes can be added to models equipped with the M Sport package. BMW i4 is equipped as standard with rear air suspension.
• Extensive selection of assistance systems for safe and comfortable driving and parking. Standard equipment includes Speed Limit Info, front collision warning, Parking Assistant, Reversing Assist Camera and the Reversing Assistant. Driving Assistant Professional with Steering and Lane Control Assistant and Active Cruise Control with Stop&Go function, plus Parking Assistant Plus available as options.
• Standard equipment for the new BMW i4 and new BMW 4 Series Gran Coupé includes BMW iDrive with QuickSelect based on BMW Operating System 8.5. Intuitive and user-friendly operation via touch on the control display and natural language. New home screen with vertically arranged function symbols on a single level. QuickSelect rapid access enables direct selection of functions without having to enter submenus. Menu bar at the lower edge of the control display now also allows direct access to climate control functions. BMW Intelligent Personal Assistant now offers additional languages and new graphics.
• Standard BMW Live Cockpit Plus with cloud-based BMW Maps navigation system. Optimised and precise charging-optimised route guidance for the BMW i4 is unique in this segment. Optional BMW Live Cockpit Professional additionally includes the BMW Head-Up Display and Augmented View on the control display or instrument cluster.
• Simplified initial sign-in in the vehicle and synchronisation with the BMW ID by scanning a QR code with a smartphone. My BMW App enables overview of the vehicle status and various remote functions. It is also possible to control the charging process and pre-conditioning for the BMW i4 via the My BMW App.
• Personal eSIM can be activated in the vehicle. Optimised connectivity using the 5G mobile communications standard. Parking fees and fuel bills can be paid digitally from the vehicle.
  
  
• Model variants:
  
  The new BMW i4:
  
  BMW i4 eDrive35:
  Fifth-generation BMW eDrive technology, electric motor at the rear axle.
  System output: 210 kW/286 hp at 6,000 rpm.
  Max. system torque: 400 Nm (295 lb-ft) at 0 – 4,500 rpm.
  Acceleration 0 – 100 km/h (62 mph): 6.0 seconds.
  Electric power consumption combined in WLTP cycle: 19.3 – 15.1 kWh/ 100 km*.
  Range: 386 – 500 km (240 – 311 miles)* in WLTP cycle.
  CO₂ class(es): A.
  
  BMW i4 eDrive40:
  Fifth-generation BMW eDrive technology, electric motor at the rear axle.
  System output: 250 kW/340 hp at 8,000 rpm.
  Max. system torque: 430 Nm (317 lb-ft) at 0 – 5,000 rpm.
  Acceleration 0 – 100 km/h (62 mph): 5.6 seconds.
  Electric power consumption combined in WLTP cycle: 19.4 – 15.4 kWh/ 100 km*.
  Range: 468 – 600 km (291 – 373 miles)* in WLTP cycle.
  CO₂ class(es): A.
  
  BMW i4 xDrive40:
  Fifth-generation BMW eDrive technology, one electric motor at the front axle and one at the rear axle, electric BMW xDrive all-wheel drive.
  System output: 295 kW/401 hp at 8,000 rpm.
  Max. system torque: 600 Nm (442 lb-ft) at 0 – 5,000 rpm.
  Acceleration 0 – 100 km/h (62 mph): 5.1 seconds.
  Electric power consumption combined in WLTP cycle: 20.5 – 16.6 kWh/ 100 km*.
  Range: 444 – 548 km (276 – 341 miles)* in WLTP cycle.
  CO₂ class(es): A.
  
  BMW i4 M50 xDrive:
  Fifth-generation BMW eDrive technology, one electric motor at the front axle and one at the rear axle, electric BMW xDrive all-wheel drive.
  System output: 400 kW/544 hp.
  Max. system torque: 795 Nm (586 lb-ft).
  Acceleration 0 – 100 km/h (62 mph): 3.9 seconds.
  Electric power consumption combined in WLTP cycle: 22.0 – 17.5 kWh/ 100 km*.
  Range: 413 – 522 km (257 – 324 miles)* in WLTP cycle.
  CO₂ class(es): A.
  
  The new BMW 4 Series Gran Coupé:
  
  BMW 420i Gran Coupé:
  Four-cylinder in-line petrol engine, eight-speed Steptronic transmission.
  Capacity: 1,998 cc, output: 135 kW/184 hp at 5,000 – 6,500 rpm.
  Max. torque: 300 Nm (221 lb-ft) at 1,350 – 4,000 rpm.
  Acceleration 0 – 100 km/h (62 mph): 7.9 seconds.
  Fuel consumption, combined in WLTP cycle: 7.3 – 6.6 l/100 km (38.7 – 42.8 mpg imp)*.
  CO₂ emissions, combined in WLTP cycle: 166 – 150 g/km*.
  Exhaust emissions standard: Euro 6e, CO₂ class(es): F – E.
  
  BMW 430i xDrive Gran Coupé:
  Four-cylinder in-line petrol engine, eight-speed Steptronic transmission, BMW xDrive.
  Capacity: 1,998 cc, output: 180 kW/245 hp at 4,500 – 6,500 rpm.
  Max. torque: 400 Nm (295 lb-ft) at 1,600 – 4,000 rpm.
  Acceleration 0 – 100 km/h (62 mph): 6.1 seconds.
  Fuel consumption, combined in WLTP cycle: 7.9 – 7.1 l/100 km (35.8 – 39.8 mpg imp)*.
  CO₂ emissions, combined in WLTP cycle: 179 – 162 g/km*.
  Exhaust emissions standard: Euro 6e, CO₂ class(es): G – F.
  
  BMW M440i xDrive Gran Coupé:
  Six-cylinder in-line petrol engine, 48V mild hybrid technology (8 kW/11 hp), eight-speed Steptronic transmission, BMW xDrive.
  Capacity: 2,998 cc, output: 275 kW/374 hp at 5,500 – 6,500 rpm.
  Max. torque: 500 Nm (369 lb-ft) at 1,900 – 5,000 rpm.
  Acceleration 0 – 100 km/h (62 mph): 4.7 seconds.
  Fuel consumption, combined in WLTP cycle: 8.7 – 8.2 l/100 km (32.5 – 34.5 mpg imp)*.
  CO₂ emissions, combined in WLTP cycle: 199 – 186 g/km*.
  Exhaust emissions standard: Euro 6e, CO₂ class(es): G.
  
  BMW 420d Gran Coupé [BMW 420d xDrive Gran Coupé]:
  Four-cylinder in-line diesel engine, 48V mild hybrid technology (8 kW/11 hp), eight-speed Steptronic transmission [BMW xDrive].
  Capacity: 1,995 cc, output: 140 kW/190 hp at 4,000 rpm.
  Max. torque: 400 Nm (295 lb-ft) at 1,750 – 2,500 rpm.
  Acceleration 0 – 100 km/h (62 mph): 7.3 seconds [7.6 seconds].
  Fuel consumption, combined in WLTP cycle: 5.5 – 4.9 l/100 km (51.4 – 57.7 mpg imp) [5.9 – 5.2 l/100 km (47.9 – 54.3 mpg imp)]*.
  CO₂ emissions, combined in WLTP cycle: 146 – 130 g/km
  [156 – 138 g/km]*.
  Exhaust emissions standard: Euro 6e, CO₂ class(es): E – D [F – E].
  
  BMW 430d xDrive Gran Coupé:
  Six-cylinder in-line diesel engine, 48V mild hybrid technology (8 kW/11 hp), eight-speed Steptronic transmission, BMW xDrive.
  Capacity: 2,993 cc, output: 210 kW/286 hp at 4,000 rpm.
  Max. torque: 650 Nm (479 lb-ft) at 1,500 – 2,500 rpm.
  Acceleration 0 – 100 km/h (62 mph): 5.3 seconds.
  Fuel consumption, combined in WLTP cycle: 6.3 – 5.7 l/100 km (44.8 – 49.6 mpg imp)*.
  CO₂ emissions, combined in WLTP cycle: 166 – 150 g/km*.
  Exhaust emissions standard: Euro 6e, CO₂ class(es): F – E.

Munich. More dynamic than ever, brimming with digital innovations, with a spacious interior exuding a premium feel and – in the shape of the BMW i5, with a fully electric drivetrain for the first time, the new BMW 5 Series reinforces its claim to leadership in the premium executive class. For the members of the World Car Awards expert jury, it was the standout new arrival among the field of luxury vehicles which celebrated their debuts in the world’s car markets over the past 12 months. The international panel of experts therefore handed the BMW 5 Series the crown of World Luxury Car 2024. The results were announced today at the start of the New York International Auto Show 2024 as part of a ceremony broadcast worldwide via streaming services.

The success of the BMW 5 Series was underpinned by assessments carried out during extensive test drives by the around 100 car journalists from 30 countries that made up the jury. These ratings were then recorded in detail by the World Car Awards organisers. The BMW 5 Series fended off competition from a field of 13 new luxury vehicles, winning over the jury not only with the majestic power delivery from its portfolio of electrified combustion engines as well as the electric drive system, but also with its high comfort levels over long-distance journeys and numerous digital innovations. “We are very pleased to receive this prestigious award. The verdict of the international jury shows that our strong-character products with their typical BMW qualities convince and inspire demanding target groups all over the world,” said Bernd Körber, Senior Vice President BMW Brand and Product Management, Connected Company.

BMW 5 Series: Consistent electrification and digital innovations.

The BMW 5 Series displays its progressive character with its powertrain technology, its innovative digital services as well as an elegantly sporty design, generous levels of cabin space, optimised acoustic comfort and a progressive premium ambience for the interior. Advanced assistance systems like the motorway assistant and active Lane Change Assistant with eye confirmation emphasise the long-distance qualities of the BMW 5 Series. With the display and control/operation system BMW iDrive with QuickSelect, the BMW Curved Display and the BMW Intelligent Personal Assistant with extended functionality all on board, the i5 is comprehensively set up for user-vehicle interaction via touch control and natural speech. When the car is stationary, BMW 5 Series occupants can explore the extensive video streaming offering on the control display and enjoy a new form of in-car gaming – e.g. to make use of the time when the high-voltage battery is charging.

As a fully integrated member of the new BMW 5 Series model range, the BMW i5 offers locally emission-free driving pleasure. The driving dynamics and efficiency of the BMW i5 have their roots in fifth-generation BMW eDrive technology. This comprises highly integrated drive units and high-voltage batteries with extremely high energy density. In addition, the latest evolution of adaptive recuperation and an intelligent combination of heat pump technology for heating and cooling the interior, drive system and high-voltage battery help the car to achieve a range of up to 582 kilometres (362 miles) in the WLTP cycle, depending on the model and specification. The Combined Charging Unit of the BMW i5 enables AC charging at a rate of up to 22 kW and DC charging at up to 205 kW. This means the car’s range can be boosted by up to 156 kilometres (97 miles) within just 10 minutes when plugged into a fast-charging station.

The entire combustion engine portfolio has also been electrified. A flexibly designed drive architecture that was open to different technologies from the outset enables the new BMW 5 Series Sedan to be offered for the first time as an all-electric model, with plug-in hybrid systems and with highly efficient petrol and diesel engines. The combustion engines from the new modular generation of BMW Group Efficient Dynamics engines all feature the latest version of 48-volt mild hybrid technology.

BMW wins title number nine in the World Car Awards.

The World Car Awards were created 20 years ago to stand alongside national and regional distinctions as an acknowledgement of outstanding innovations and new products in car markets worldwide. This year, the awards were presented in a total of five categories in addition to the overall prize.

Over the years, BMW has collected eight wins in the World Car Awards. One of the victors was the BMW 7 Series, which was crowned World Luxury Car in 2016 already. In 2018, the title of World Performance Car was presented to the BMW M5. This ninth title win for the Bavarian premium carmaker is the latest in a long line of distinctions amassed by the new BMW 5 Series over the past few months. For instance, the all-electric version alone adds to the trophy collection with a total of three „Car of the Year“ awards from Norway, Denmark and Italy.

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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Munich. BMW has been setting standards in the development and production of special protection vehicles that combine the driving experience typical of the brand with the highest safety standards for more than four decades. Professional drivers need special knowledge and skills in order to be able to exploit the full potential of these armoured vehicles, which are equipped with special safety-relevant functions, in everyday use. These are taught in the BMW Security Vehicle Training courses. With the current portfolio of special protection vehicles and the intensive training courses for their drivers under the guidance of experienced instructors, BMW has created a comprehensive range of tailor-made security products from a single source.

The training programmes are designed for professional drivers who want to improve their skills in handling special-protection vehicles in order to be optimally prepared for extreme situations. As one of Europe's most renowned test and inspection centres for vehicle safety, the training centre in Groß Dölln near Berlin provides the ideal setting. The former military airfield, where the authorities also train their emergency services, was converted into a state-of-the-art driving centre in 2002 and is now the perfect venue for theory lessons and driving exercises for BMW Security Vehicle Training.

Driving techniques and escape manoeuvres: Driving safely in dangerous situations.

The two-stage BMW Security Vehicle Training course was developed for participants who, as professional drivers, are responsible for the safety of their passengers. The BMW instructors teach the basics of driving physics and driving technique as well as tactical knowledge that will help drivers to act safely and confidently even in extreme situations. Under the guidance of the instructors, they learn to test and improve their driving skills in realistic practice scenarios, even under challenging conditions - such as in escape situations. With a maximum of eight participants per group and two passengers per vehicle, an intensive and personalised learning experience is guaranteed.

The two-day basic training course focuses on basic driving techniques using special protection vehicles. Due to their armouring and the associated additional weight, special protection vehicles have a specific driving behaviour that must be taken into account when handling them. The first day's training includes various driving elements, including emergency braking and evasive manoeuvres, as well as exercises in the dark. The night training programme includes braking and evasive manoeuvres on a slalom course, alternating between high beam, dipped beam and parking lights. To simulate the ability to orientate and react to threat scenarios on an unfamiliar route, the participants are also confronted with explosions on a confusing forest road.

On the second day, in addition to high-speed handling and evasive manoeuvres in bends, the curriculum includes a real threat scenario with a simulated vehicle attack. The J-turn is an effective escape manoeuvre that involves turning the vehicle from reverse to forward without losing speed to escape a dangerous situation in the opposite direction. Other key components of the basic module include anticipatory driving and the ability to maintain a perfect overview even under stress.

Confident handling in authentically simulated extreme situations.

Building on this, the BMW Security Vehicle Training Level 2 completes and deepens the skills acquired in the basic course. The three-day advanced course also covers extreme situations such as escape manoeuvres under fire and driving exercises with vehicle contact.

Pyrotechnic effects, night-time ambushes and crash scenarios with significant bodywork damage also test the mental strength of the training participants. They learn how to control an armoured vehicle under extreme conditions during high-speed pace car laps on the race track. The BMW Security Vehicle Training provides professional drivers with all the skills they need to meet the highest security requirements and offer their passengers optimum protection.

The learning content is also supplemented by off-road training with the BMW X5 Protection VR6 (WLTP combined (preliminary data): Energy consumption 13.4 l/100km; CO2 emissions 305 g/km; CO2 class G). The training participants have to negotiate various inclines with the special protection vehicle, which is around one ton heavier than its base model due to its armouring, and drive at an angle just below the tipping angle. In addition, sand crossings and locking manoeuvres, where only two wheels touch the ground in rough terrain, are practised.

BMW 7 Series Protection and BMW i7 Protection: Integrated protection concept for maximum safety.

Together with the BMW 7 Series Protection (WLTP combined (preliminary data): Energy consumption 14.6 l/100km; CO2 emissions 328 g/km; CO2 class G), the all-electric BMW i7 (WLTP combined (preliminary data): Energy consumption 30.0 kWh/100km; CO2 emissions 0 g/km; CO2 class A) and the BMW X5 Protection VR6, the entire range of current BMW special protection vehicles is available to training participants. The BMW 7 Series Protection and the BMW i7 Protection combine their integrated protection concept with remarkable ride comfort and spaciousness, advanced equipment features and brand’s hallmark driving dynamics.

The globally unique protection concept includes the BMW Protection Core, which was already used in the development of the regular BMW 7 Series. It forms a self-supporting protection cell made of armour-plated steel, which is combined with protected doors, underbody armour and safety glass. The BMW 7 Series Protection and the BMW i7 Protection are classified in resistance class VR9 according to the internationally recognised official test criteria of the Association of Test Centres for Attack-Resistant Materials and Constructions (VPAM). The glass even meets the requirements of the highest resistance class for civilian special protection vehicles, VPAM 10. As an option, the new BMW 7 Series Protection is also available with partial protection in defined areas of the body against VPAM 10 ammunition.

Model-specific suspension technology, which is precisely matched to the weight of the special protection, ensures high agility and superior performance even in dangerous situations. Unique features include integral active steering as standard and 20-inch alloy wheels with PAX tyres, which allow the vehicle to continue driving even in the event of a complete loss of air pressure. Only a few details distinguish the special Protection models from the standard BMW 7 Series with M Sport Package. The BMW 7 Series Protection is powered by a 390 kW/530 hp V8 engine. The BMW i7 Protection is the world's first certified special protection sedan with a all-electric drive. Its two electric motors generate a system output of up to 400 kW/544 hp.

BMW X5 Protection VR6: Discreet, sporty appearance and added safety.

As the most powerful, dynamic and best-selling special protection vehicle of its kind in the world, the BMW X5 Protection VR6 also plays a special role in the brand's model range. Its design is almost indistinguishable from that of the standard model, giving it a discreet appearance with a sporty touch. Its integrated protective equipment was already taken into account during the series development of the Sports Activity Vehicle (SAV). This includes body armour and safety glass, which are specially designed for each model. As a result, the BMW X5 Protection VR6 also meets the requirements of the Association of Test Centres for Attack-Resistant Materials and Constructions (VPAM) with regard to bullet and blast resistance.

The chassis technology of the BMW X5 Protection VR6 is precisely tuned to its high engine output and individual weight balance. It is equipped as standard with the Adaptive M Chassis Professional, which, in addition to the M Sport Differential, includes an integrated active steering system and active roll stabilisation. Its 390 kW/530 hp V8 engine delivers outstanding dynamics, while the standard sport brake system ensures consistently high stopping power, even under intensive use.

Further information on BMW Security Vehicle Training and the brand's special protection vehicles is available online at BMW M [https://www.bmw-m.com/de/fastlane/driving-experience/professional-experience/bmw-protection-professional.html] and BMW [https://www.bmw.de/de/topics/faszination-bmw/grosskunden-behoerden/Sonderschutzfahrzeuge.html].

In case of queries, please contact:

Corporate Communications

Johannes Lacher, Product Communication BMW Automobiles

Tel.: +49-89-382-23051

E-mail: Johannes.Lacher@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Tel.: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

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Munich/Los Angeles. The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines colour-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. The designer piece, with sections of attached film that can be electronically animated, embodies the latest development in colour-change technology for vehicle surfaces in cooperation with E Ink. The BMW i5 Flow NOSTOKANA celebrates its world premiere at the fair opening on 29 February. The contemporary tribute recalls the BMW Art Car designed by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honours the history of the BMW brand and continues the story of our global cultural engagement in a unique way. It combines art and design through progressive technology. Here, technology itself becomes art,” says Adrian van Hooydonk, head of BMW Group Design.

In 1991, Mahlangu designed the 12th BMW Art Car, based on a BMW 525i – becoming the first woman and first African artist to do so. “Her art inspired me years ago, back when the concept of colour change on a car was just an idea in my head,” says Stella Clarke, Research Engineer Open Innovations at the BMW Group. „Now, being able to realise this idea, and work with Esther Mahlangu, is absolutely surreal.” The 88-year-old artist’s signature colours and geometric patterns are perfect for bringing the innovative Flow technology to life in the BMW i5. The versatility of the electrophoretic colour changes makes the fully-electric sedan a dynamic work of art. “It is fascinating to me to see how modern technology can expand my art and make it accessible to a completely new audience,” says Mahlangu.

Mahlangu’s art meets cutting-edge technology.
In the BMW i5 Flow NOSTOKANA, which is named after Mahlangu’s first son, sections of film that can be electronically animated are applied, with two strips each across the roof, bonnet and rear section, as well as the vehicle’s sides. Like an e-book reader, there are several million microcapsules in each E Ink film. The structure and arrangement of the colour particles they contain can be changed by applying an electric voltage. This allows the typical colours and patterns of Mahlangu’s art to be generated in constantly changing compositions.

The animations are also accompanied by an equally extraordinary sound, specially composed by Renzo Vitale, the BMW Group's Creative Director, Sound, for the BMW i5 Flow NOSTOKANA. To combine the soundscape of the BMW brand with that of the South African Ndebele culture, Vitale used sequences from Mahlangu’s voice, as well as the sound of the feather brushes she used for painting. These were combined with sounds produced by the colour pencils employed in the BMW design studio and the acoustic signal heard as feedback when operating the BMW i5’s touch display. This created a sound mix that starts off softly at the beginning of each colour change and increases in intensity as the animation progresses.

To accurately recreate every detail of the complex ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349 sections of film, each of which can be individually controlled. The laser cutting process used to trim the film and the electronic control design were developed in partnership with E Ink. The adaptation of the technology for curved surfaces, as well as the programmed animations, are all BMW Group in-house developments.

Overall, colour-change technology is developing rapidly. The BMW iX Flow featuring E Ink presented in 2022 had the ability to switch from white to black at the push of a button. This was followed just one year later by the first multi-coloured implementation. The 240 sections of film applied to BMW i Vision Dee were able to display up to 32 colours. This latest phase of development now enables even more colours and patterns. At the same time, the sections of the film are more robust – which could make potential future series production easier. However, for the time being, the BMW i5 Flow NOSTOKANA will remain one of a kind.

Tribute to a pioneering artist and her work.
As a globally respected artist, Esther Mahlangu is known for her Ndebele paintings, whose ornamentation originally symbolised major events or festive occasions. Mahlangu separated the designs from their original meaning and transferred them for the first time to canvas, carpets and everyday objects, thus preserving them for the future. The BMW i5 Flow NOSTOKANA is now reinterpreting this artistic language.

In presenting this designer car at Frieze Los Angeles, BMW continues its long-standing cooperation with the renowned art fair. At the same time, the BMW Art Car that formed the basis for this tribute will also be on display in South Africa for the first time in over 30 years as part of the exhibition hosted by the Iziko Museums of South Africa and the BMW Group in Cape Town “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective. The exhibition, which runs until 11 August 2024, honours the life’s work of one of South Africa’s most influential artists and cultural ambassadors.

In Los Angeles, BMW will once again be presenting Frieze Music in collaboration with Frieze. Since 2019, the joint initiative between the two partners has brought together a large group of musicians at the intersection of music and art. The event’s return to Los Angeles will be celebrated on 29 February with a live performance by Sudan Archives at the Hammer Museum.


If you have any questions, please contact:

BMW Group Corporate Communications

Steven Woerns
Press spokesperson, BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Prof. Dr. Thomas Girst
Head of BMW Group Cultural Engagement
Telephone: +49-89-382-24753
Email: Thomas.Girst@bmwgroup.com

Please find attached the specifications of the BMW i5 xDrive40, valid from 03/2024.  

On-location photos and footage - International Media Launch Lisbon, Portugal.

Please find attached the specifications of the BMW iX2 eDrive20, valid from 03/2024.

Munich. With a brace of victories in the “Best Cars” competition, BMW has backed up its successful end to 2023 with a similarly fruitful beginning to 2024. The BMW 2 Series Coupé wrapped up class victory in the compact segment for the third time in succession, while the BMW X1 led the way in the “compact SUV” category. The “Best Cars” award – voted on by readers of German motoring magazine “auto, motor und sport” and in its 48th edition this year – is one of the most prestigious in the European automotive industry. Almost 100,000 respondents took part in the survey, selecting one overall winner and one “imported car” champion from a field of 455 models across 13 vehicle categories.

The start of 2024 was also marked by class victory for the new BMW 5 Series Sedan in the “Large Car” category of the “Women's Worldwide Car of the Year” award. 75 female automotive journalists from 52 countries picked out their favourites from a total of 62 vehicles in five categories. Intended to showcase the influence of women in the automotive industry and presented for the 14th time this year, this prize takes into account factors such as safety, quality, price, design, ride comfort, everyday usability and environmental impact. The new BMW 5 Series Sedan won over the jury members with its electrified drive system line-up (including the fully electric BMW i5), as well as its spaciousness, advanced technology and now fully vegan interior.

This successful beginning to the year saw BMW building on its run of success in a large number of awards in 2023. Models from the premium brand’s current range claimed numerous prizes in both its home market of Germany and its most important sales regions internationally. The winners stretched across all the relevant categories, with compact models, luxury vehicles and high-performance sports cars from BMW M GmbH all making waves. As well as vehicles powered by combustion engines, the readers and juries also recognised a strikingly high number of representatives from BMW’s constantly expanding electric mobility range.

“We’re very proud that our various BMW vehicles have won awards in so many national and international competitions. This also shows that we have attractive models in all segments that excite people,” says Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales. “The response to our models with all-electric drive systems is particularly pleasing. This ties in with the strong demand from customers and supports the BMW Group’s commitment to ramping up electric mobility in all areas.”

Newcomer to the ranks of high-performance models and a fully electric Sports Activity Vehicle both win a “Golden Steering Wheel”.

The “Golden Steering Wheel” presented by German publications “Auto Bild” and “Bild am Sonntag” is one of the most prestigious distinctions in the European car industry. BMW took two of these coveted trophies back to Munich in 2023. The BMW M3 Competition Touring with M xDrive (fuel consumption, combined: 10.4 – 10.1 l/100 km [27.2 – 28.0 mpg imp]; CO₂ emissions, combined: 235 – 229 g/km in the WLTP cycle) ranked first in the “sports cars” category and the fully electric BMW iX1 topped the “compact class”.

Both models added a string of other international awards to their collections over the course of 2023. For example, the first ever BMW M3 Touring – which combines the dynamic prowess of a high-performance car with impressive levels of practicality – was elected sports car of the year in the category for vehicles costing up to 120,000 euros by readers of “Auto Bild Sportscars” magazine. And acclaimed British TV programme “Top Gear” honoured the BMW M GmbH newcomer with the title “All The Car You'll Ever Need” in its “Car of the Year” awards.

The BMW iX1 collected a trio of awards in China, including “All-Electric Premium SUV of the Year”. It also won the French “Automobile Award 2023” in the “Green Tech” category and the “autonis Award” bestowed by readers of “auto, motor und sport” to the year’s most attractive new design.

Fully electric BMW i5 enjoys immediate success around the world.

The new BMW 5 Series Sedan and BMW i5 also claimed an “autonis” prize. Now also available with a fully electric drive system for the first time, the new edition of the world’s most successful business sedan was also named “Car of the Year” by Portuguese magazine “Frontline”. The BMW i5 was also presented with equivalent awards in Norway and Denmark, both particularly important markets for electric vehicles. Norwegian daily “Dagbladet” teamed up with online portals “DinSide” and “Elbi24” to celebrate the BMW i5. While in Denmark, the i5 fought off competition from six other models to gain the most votes for “Car of the Year” in a final round made up exclusively of fully electric models. The jury of 20 Danish motoring journalists chose the BMW i5 as their winner by a large margin.

Chinese publication “Auto World” crowned the BMW i5 as “Most Anticipated Premium Executive Sedan of the Year”, and the fully electric business sedan also collected three awards in Great Britain: “The Car Expert” put the BMW i5 in top spot in its “Best Large Car Award”, it was named “Premium Car of the Year” in the “2024 Electrifying.com Awards” and the “Comfortable Cruiser” topped its class in Carwow’s “Car of the Year Awards 2024”.

The awards underscore the ability of the new BMW i5 Sedan to win people over with numerous different qualities: from character-rich design, a unique balance between sportiness and comfort, innovative equipment features and progressive digital services to a drive system whose power is matched by its capability over long distances. And it also uses latest-generation BMW eDrive technology to transfer the brand’s signature dynamic ability to the road with zero local emissions. In addition, adaptive recuperation and an intelligent combination of heat pump technology for heating and cooling the interior, drive system and high-voltage battery help to give the BMW i5 eDrive40 Sedan (electric power consumption, combined: 18.9 – 15.9 kWh/ 100 km in the WLTP cycle) a range of 498 – 582 kilometres (309 – 362 miles) in the WLTP cycle.

BMW’s electric mobility offensive is recognised with awards.

The BMW brand’s fully electric model line-up as a whole enjoyed a successful year worldwide in 2023. As well as the BMW iX1 and BMW i5, this was particularly true of the BMW i7 and BMW i4. In Great Britain alone, these two models were both among the winners in seven awards. Both won the “Auto Express New Car Award” in their respective vehicle classes. The BMW i4 also claimed the “Pocket-lint Award” and “Business Car Award”, and the BMW i7 celebrated success in both the “What Car? Electric Car Awards” and the “What Car? Car of the Year Awards”. The fully electric luxury sedan racked up five prizes in China, too, including the “Car of the Year” distinction from leading online magazine “sohu.com”.

There was also much to celebrate in France and the USA, where the BMW i7 was given the “Best Overall and Best Value” rating from “Money” magazine and praised by “wards auto” magazine for its standout luxury ambience and digital user experience with BMW Theatre Screen in the rear compartment. Renowned US magazine “car and driver” named both the BMW i4 M50 (electric power consumption, combined: 22.5 – 18.0 kWh/ 100 km in the WLTP cycle) and BMW i4 eDrive40 M50 (electric power consumption, combined: 19.1 – 16.1 kWh/ 100 km in the WLTP cycle) among the “Best 10” of 2023.

Top marks and distinctions for the BMW 3 Series and BMW 4 Series ranges, the BMW M2 and the BMW X3.

BMW set the seal on a successful year in Germany with a two-pronged triumph. The BMW 3 Series and BMW X3 closed out 2023 with class victory in the coveted “Auto Trophy”. The BMW 3 Series Sedan and BMW 3 Series Touring, for example, took clear victories in the hotly contested midsize segment of the readers’ survey conducted by German title “Auto Zeitung”, racking up 19.0 per cent of the vote. This was the seventh class win in a row for the 3 Series. Meanwhile, the rugged aura, interior spaciousness and commitment to electrification of the BMW X3 helped it account for 15.3 per cent of the votes cast and therefore the highest points total in the high-volume vehicle segment of “SUVs costing 30,000 – 60,000 euros”.

The BMW 3 Series was a particularly prolific award-winner in Great Britain. In the “Business Car Awards”, the 3 Series won the “Best Premium Car” prize, and it also gained entry to the “Hall of Fame” of “Fleet News” magazine as the “Most Reliable Company Car”. The BMW 3 Series won twice in the “What Car? Used Car Awards”, topping both the “Used Executive Car” category and overall “Used Car of the Year”. And then there was the “Best Used Hybrid Executive Car” distinction for the BMW 330e Sedan (fuel consumption, combined: 1.9 – 1.4 l/100 km [148.7 – 201.8 mpg imp]; electric power consumption, combined 20.1 – 18.1 kWh/100 km; CO₂ emissions, combined: 43 – 32 g/km in the WLTP cycle). The plug-in hybrid model also tasted success in the USA, where “Money” magazine described it as “Best for Handling”.

Adding to the wave of success enjoyed by the BMW 3 Series, the BMW 4 Series – with its standout sporting appeal – also enriched the brand’s glittering international reputation in the premium midsize segment. The best example of this came in the BMW 4 Series Coupé and BMW 4 Series Convertible’s showing in the “What Car? Car of the Year Awards” in Great Britain. The closed-roof two-door won the “Coupe of the Year” for the third year in succession in 2023. And this year its open-top sister model also won the “Convertible of the Year” award.

Two other British awards were claimed by the BMW M2. It was voted “Best Performance Car” in “The Car Expert Awards”, and the compact high-performance sports car also took the title of “Performance Car of the Year” in the “Auto Express New Car Awards”.

_{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

_{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

_{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

_{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

_{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

_{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

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Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

Woodcliff Lake / Munich. BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken,” also features another icon –  Hollywood icon Christopher Walken – along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY^® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER.

The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII.

“I really enjoyed working with BMW, they are a wonderful company and electric cars are important,” said Walken. “I look forward to sharing the work we did together.”

“It’s an honor of a lifetime to perform at the Super Bowl and so great to work with BMW,” said USHER. “Making the commercial was a cool experience, and I hope you all enjoy it.”

BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award–nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography.

“When you think about the perfect Super Bowl ad, you quickly realize that there’s a recipe for success,” said Marcus Casey, Chief Marketing Officer, BMW of North America. “Not that it’s easy, but if you start with an exciting new product, an A-List Hollywood star, a great script, and a talented team, and add to that mix, the multitalented Ashley Park, and a global superstar such as USHER, you have the makings of a hilarious, memorable spot.”

In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance.

“Christopher Walken is iconic, as is the BMW 5 Series. It’s one icon working with another, creating a synergy of two legendary figures. You wait your whole life to make a campaign like this,” added Rich Silverstein, Co-Chairman and Co-Founder of GS&P. “The reality is everyone has a Walken impression. But there’s only one original.”

The campaign will also involve social media extensions including a TikTok activation which challenges creators to give their own spin on a Walken impression to get all of social media #TalkinlikeWalken.

The BMW 5 Series.

More dynamic than ever, the all-new eighth generation BMW 5 Series is available for the first time with a fully electric drivetrain as the BMW i5. In addition to its sporty, elegant design, and signature BMW driving dynamics, the new BMW 5 Series features a wealth of digital innovations and technological advances including the newest iteration of BMW’s “Highway Assistant” which enables attentive hands-free driving at speeds up to 85 mph where conditions and speed limits allow.

https://www.youtube.com/user/BMWUSA

In the event of enquiries please contact:

Phil DiIanni

BMW of North America, LLC.

phil.dilanni@bmwna.com

Luke Parker

BMW of North America, LLC.

luke.parker@bmwna.com

^{BMW Group in America}

^{BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 145 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.}

^{Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.} 

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

^{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

^{www.bmwgroup.com}

^{Facebook: http://www.facebook.com/BMWGroup}

^{Twitter: http://twitter.com/BMWGroup}

^{YouTube: http://www.youtube.com/BMWGroupView}

^{Instagram: https://www.instagram.com/bmwgroup}

^{LinkedIn: https://www.linkedin.com/company/bmw-group/}

Munich. Additions to the line-up of drive systems and the range of optional extras are set to further increase the appeal and diversity of the BMW product range from spring 2024. The BMW i5 Sedan and BMW iX2 fully electric models will each be available from March 2024 with an additional drive system variant. The drive system offerings for the BMW X2 and BMW XM have also been expanded. The innovative Highway Assistant will bring increased comfort levels over longer journeys to more of the brand’s model series. And additional exterior paint finishes will be offered for the BMW 5 Series Sedan, BMW X2 and BMW iX2. Customers will also be able to order the business sedan with new variants of the BMW Individual Merino leather trim.

Attractive new features will also be introduced in spring 2024 in the area of digital services. These include easier use of the voice assistant Siri (as part of the integration of the Apple iPhone into cars specified with BMW Operating System 9), and the optimised display of ratings for charging stations for fully electric and plug-in hybrid BMW models. The steady expansion of the range of functions for the My BMW App also continues.

BMW i5 xDrive40: third fully electric variant of the business sedan.

A third fully electric variant will be added to the new BMW 5 Series Sedan line-up in March 2024. The new BMW i5 xDrive40 Sedan (electric power consumption, combined: 20.0 – 17.2 kWh/100 km in the WLTP cycle) has two highly integrated electric drive units at the front and rear axle which together develop a system output of up to 290 kW/394 hp and peak torque of 590 Nm (435 lb-ft). Underpinned by the resultant electric all-wheel drive, the BMW i5 xDrive40 Sedan accelerates from 0 to 100 km/h (62 mph) in 5.4 seconds. Its top speed is limited to 215 km/h (134 mph).

The third fully electric model variant of the new business sedan stores its energy in a high-voltage battery positioned deep in the vehicle floor. The battery delivers 81.2 kWh of usable energy. The car’s Combined Charging Unit enables AC charging at a rate of 11 kW as standard and 22 kW as an option. And it also allows DC charging at fast-charging stations at up to 205 kW. This means the range of the BMW i5 xDrive40 Sedan can be increased by 156 kilometres (97 miles) in the space of ten minutes. The likewise standard Plug & Charge Multi Contract function enables automatic authentication of the car at public charging points. The range of the new BMW i5 xDrive40 Sedan as calculated in the WLTP cycle is 463 – 538 kilometres (288 – 334 miles).

Additional exterior paint finishes can be specified for all model variants of the new BMW 5 Series Sedan from March 2024. The spectrum of colours will now also include the BMW Individual Frozen Portimao Blue metallic and BMW Individual Malachite Green metallic variants. At the same time, the business sedan will also be offered with extremely exclusive BMW Individual special paint finishes. BMW Individual has come up with around 150 eye-catching shades (solid, metallic and matt) for this product area. All BMW Individual special paint finishes stand out with their impressive depth of colour and exceptional lustre. Customers can unlock an overview of the variants for the new BMW 5 Series Sedan using the BMW Individual Visualizer, which can be accessed via a link in the vehicle configurator.

Added to which, extra variants of the seat and interior surfaces for the new BMW 5 Series Sedan are also available. If the optional comfort seats have been specified, the BMW Individual Merino leather trim can also be specified in the bi-colour variants Dark Violet/Atlas Grey and Taupe Grey/Atlas Grey from March 2024.

New entry-level variant for the BMW iX2; launch of the BMW X2 xDrive20d.

BMW’s current model offensive in the area of electric mobility also brings additional variety to the premium compact segment. A new entry-level variant of the fully electric BMW iX2 will go on sale in March 2024. The new BMW iX2 eDrive20 (electric power consumption, combined: 16.9 – 15.3 kWh/100 km in the WLTP cycle) takes a particularly economical route to delivering locally emission-free driving pleasure in a compact Sports Activity Coupé (SAC). Powered by a 150 kW/204 hp electric motor at the front axle, it sprints from 0 to 100 km/h (62 mph) in 8.6 seconds and posts a range of 439 – 478 kilometres (273 – 297 miles) in the WLTP cycle. Its top speed is limited to 170 km/h (106 mph).

The high-voltage battery in the new BMW iX2 eDrive20 serves up 64.78 kWh of usable energy and can be charged from AC sources at 11 kW as standard and up to 22 kW as an option. DC charging is possible at up to 130 kW. Thanks to extremely efficient charging software and predictive heat management capability, brief stops are enough to significantly increase the battery charge. In ten minutes hooked up to a fast-charging station, the BMW iX2 eDrive20 can take on sufficient energy to boost its range by 120 kilometres (75 miles). The BMW iX2 eDrive20 is also equipped for using the Plug & Charge Multi Contract function as standard.

Lining up alongside the new entry-level variant of the BMW iX2 is the new BMW X2 xDrive20d (fuel consumption, combined: 5.2 – 4.8 litres/100 km [54.3 – 58.9 mpg imp]; CO₂ emissions, combined: 136 – 125 g/km in the WLTP cycle). The second diesel variant of the compact SAC is distinguished by even more rapid power delivery and even greater efficiency courtesy of 48V mild hybrid technology. Its 2.0-litre four-cylinder engine links up with an electric motor integrated into the seven-speed Steptronic transmission with double clutch. The motor serves as a crankshaft-driven starter generator and can both ease the load on the diesel engine and act in unison with it. The drive system develops maximum output of 120 kW/163 hp (developed by the combination of the combustion engine with up to 110 kW/150 hp and the electric motor with up to 14 kW/19 hp) and peak torque of 400 Nm / 295 lb-ft (developed by the combination of the combustion engine with up to 360 Nm / 265 lb-ft and the electric motor with up to 55 Nm / 41 lb-ft), all of which is channelled to the road via the intelligent all-wheel-drive system BMW xDrive. This allows the BMW X2 xDrive20d to accelerate from 0 to 100 km/h (62 mph) in 8.6 seconds. Top speed is 207 km/h (129 mph).

From March 2024, all model variants of the new BMW X2 and new BMW iX2 will also be available with an expanded range of exterior paint finishes. Frozen Black metallic is a new addition to the selection.

BMW XM 50e: high performance with maximum efficiency.

As the latest offshoot of the first ever electrified high-performance model from BMW M GmbH, the new BMW XM 50e (fuel consumption, combined: 1.7 – 1.3 litres/100 km [166.2 – 217.3 mpg imp]; electric power consumption, combined: 32.2 – 31.5 kWh/100 km; CO₂ emissions, combined: 37 – 30 g/km in the WLTP cycle) blends signature M dynamism, extrovert design and progressive interior luxury with maximum efficiency. Its M HYBRID drive system is composed of a six-cylinder in-line petrol engine and an electric motor integrated, together with its power electronics, into the eight-speed Steptronic Sport transmission. This combination produces system output of 350 kW/476 hp (developed by the combination of the combustion engine with up to 230 kW/313 hp and the electric motor with up to 145 kW/197 hp) and maximum system torque of 700 Nm / 516 lb-ft (developed by the combination of the combustion engine with up to 450 Nm / 332 lb-ft and the electric motor with up to 280 Nm / 206 lb-ft).

The latest version of the 3.0-litre combustion engine fitted in the BMW XM 50e owes its enhanced performance characteristics among other things to the Miller combustion cycle, dual injection, an exhaust manifold integrated into the cylinder head and VANOS variable camshaft timing, which now works electrically. The electric motor has a pre-gearing stage patented by BMW, which allows the effective torque at the transmission input for the motor to be increased to 450 Nm (332 lb-ft). The top speed of the high-performance model – which is also equipped with the all-wheel-drive system M xDrive – is an electronically limited 250 km/h (155 mph). Thanks to an electric range of 77 – 83 kilometres (48 – 52 miles) in the WLTP cycle, the BMW XM 50e can cover much of its everyday mileage – e.g. in urban centres – with zero local emissions. And it can also be driven on electric power alone beyond the city limits at speeds of up to 140 km/h (87 mph).

The most efficient version of the new M HYBRID system comes together with the extraordinary presence of the unmistakable high-performance model in the Sports Activity Vehicle segment. The model-specific design features of the new variant include the black accent band along the sides of the car, plus a surround for the BMW kidney grille and trim detailing for the rear diffuser (both in Pearl-effect Chrome), exhaust tailpipe trim in Black high-gloss and silver-coloured bordering for the model badge. Customers wishing to bring an extra personal touch to the interior of their new BMW XM 50e – which also offers a unique combination of modern sports car flair and extravagant luxury with its M-specific cockpit, M multifunction seats, sculptural headliner and M Lounge in the rear compartment – can specify features including exclusive Vintage leather for the upper section of the instrument panel and door trim panels.

Highway Assistant: innovative Level 2 functionality for more models.

Relaxed travel over long distances and an impressive experience of semi-automated driving are the specialities of the Highway Assistant, which made its debut in the new BMW 5 Series Sedan and is now also available for other current BMW models.

As an additional function of the Steering and Lane Control Assistant included in the optional Driving Assistant Professional, the Highway Assistant takes over the vehicle’s speed control, distance control and steering on motorways with structurally separated carriageways when travelling at up to 135 km/h (84 mph). The driver can take their hands off the steering wheel and put them in a comfortable position, provided they continue to pay attention to what is happening on the road and are able to take over the steering again at any time. This Level 2 – as determined by the Society of Automotive Engineers (SAE) – semi-automated driving function will also be available for the BMW 7 Series luxury sedan, BMW iX, BMW XM, BMW X5, BMW X6 and BMW X7 from spring 2024.

The Active Lane Change Assistant with eye confirmation included as part of the new Highway Assistant adds another layer to the semi-automated driving experience. As soon as the traffic situation permits, it is capable of performing the necessary steering movements for an overtaking manoeuvre, for example, and adjusting the vehicle’s speed as required. Plus, for the first time, the driver is able to initiate a lane change suggested by this system by simply looking in the exterior mirror to confirm it.

New digital services, My BMW App with additional functions.

Among the digital services available for the first time from spring 2024 is the extended smartphone integration for vehicles equipped with BMW Operating System 9. This enables the Siri voice assistant for the Apple iPhone to be activated directly by voice command and without needing to also press the push-to-talk button. Elsewhere, the cloud-based navigation system BMW Maps now boasts improved display of information on charging stations. The available images and ratings are shown both in the list of search results and in the detailed display. The charging station ratings will now be shown clearly on a scale of zero to five stars. 

Added to which, in numerous European countries the BMW iDrive display and control/operation system in many current models also enables digital payment of parking fees and – in Germany – also fuel top-ups from inside the car. As with payment of parking fees, this uses the credit card information pre-stored in the vehicle apps.

As a universal digital interface for data exchange between the customer and their car, the My BMW App offers an ever-expanding number of functions. From spring 2024, Comfort Access with the BMW Digital Key Plus will be integrated into the My BMW App in vehicles equipped with BMW Operating System 8, 8.5 or 9. In addition, the map view for selecting navigation destinations imported into the vehicle has been newly designed. This also improves the search function and the visibility of the most relevant content. Map and routing functions will in future be proposed based on current vehicle or user contexts.

Finally, the new E-mobility Analysis function will also be added to the My Trips menu item in the My BMW App. Based on the customer’s driving behaviour, this function proposes the BMW model with all-electric drive system most suited to them. These recommendations are intended to help spark interest among users of combustion-engined vehicles in switching to an electric vehicle.

^{* All new models due to enter production in March 2024.
All figures relating to fuel/electric power consumption and emissions are provisional.}

^{All of the stated model variants, equipment features, technical data and fuel/electric power consumption and emissions figures relate to the offering in the German market.}

^{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

^{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

^{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to
€ 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

^{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

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Munich. Following the initial sales launch in South Korea, the new BMW 5 Series Sedan and the first BMW i5 Sedan are now coming to dealers in numerous other markets. In Germany, the first vehicles will be delivered to customers from 21 October 2023. The market launch also begins in the other European countries on the same day. One week later, on 28 October 2023, the new edition of the BMW 5 Series will make its road debut in the USA. The other global markets will follow on 25 November 2023.

The eighth generation of the world's most successful business sedan will also be offered for the first time as an all-electric BMW i5. Even before sales have begun, incoming orders show that this model variant in particular is meeting with high customer demand and will thus further accelerate the ramp-up of electric mobility pushed by BMW. Right from the start, customers can choose from two variants of the BMW i5. The new BMW i5 eDrive40 Sedan (power consumption combined: 18.9 - 15.9 kWh/100 km according to WLTP) features an output of up to 250 kW/340 hp and a range of 498 to 582 kilometres determined in the WLTP test cycle. The top model of the entire series is the BMW i5 M60 xDrive Sedan with up to 442 kW/601 hp (power consumption combined: 20.6 – 18.2 kWh/100 km according to WLTP).

The new BMW 5 Series Sedan emphasises its progressive character not only with the two all-electric model variants, but also with innovative digital services for in-car gaming, audio and video streaming, among other things, as well as with particularly high-grade driver assistance systems. The highlight in the field of systems for automated driving and parking is the Highway Assistant, which now also enables drivers in Germany to take their hands off the steering wheel for a longer period of time at speeds of up to 130 km/h and place them in a comfortable position, provided they continue to keep a close eye on the traffic situation and are able to take over from the system again at any time if necessary.

The intensive experience of semi-automated driving is complemented by the Automatic Lane Change. With this globally unique function, a glance in the exterior mirror is enough to trigger a lane change, which is then carried out automatically by the system.

The new generation of the BMW 5 Series Touring will celebrate its world premiere in spring 2024. The second body variant of the new BMW 5 Series will be available with the same range of drives as the new BMW 5 Series Sedan. This means that the new BMW 5 Series Touring is the first premium car of its kind to be offered with highly efficient combustion engines including 48-volt mild hybrid technology, plug-in hybrid systems and, for the first time, an all-electric drive. The unique combination of sporty elegance, modern functionality and locally emission-free driving pleasure is developed specifically for the automotive markets in Europe as well as in Japan and Taiwan.

The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2. The progressive character of the new model is also evident in the fully electric BMW iX2 variant, as well as in a large spread of systems enabling automated driving and parking, and in the innovative digital services laid on by the new BMW iDrive with QuickSelect and BMW Operating System 9.

The worldwide market launch will get underway in March 2024 with the all-electric BMW iX2 xDrive30 (electric power consumption combined in the WLTP cycle: 17.7 – 16.3 kWh/100 km; CO₂ emissions: 0 g/km; figures in NEDC cycle: – ), BMW X2 M35i xDrive performance model (fuel consumption combined: 8.0 – 7.7 l/ 100 km [35.3 – 36.7 mpg imp]; CO₂ emissions combined: 181 – 174 g/km in the WLTP cycle; figures in NEDC cycle: – ), one other petrol option and one diesel model. In summer 2024 a second fully electric variant and another diesel-engined example will be added to the line-up.

The new BMW X2 and new BMW iX2 will be produced flexibly on a single assembly line at BMW Group Plant Regensburg. The high-voltage batteries for the fully electric model variant are also made at the Regensburg site. The new BMW iX2 sees the BMW Group further accelerating the ramp-up of electric mobility. Added to which, the progressive premium character profile of the compact SAC is underscored by further advances in sustainability encompassing the complete vehicle lifecycle – from resource-preserving production through the use phase to subsequent recycling.

Exterior design: authentic Sports Activity Coupé with dynamic lines and a confident presence.

The new BMW X2 has a distinctive, visually expressive design showing clear differentiation from the brand’s compact Sports Activity Vehicle (SAV), the BMW X1. As such, it is instantly identifiable as a pure-bred Sports Activity Coupé (SAC). Also characteristic of the new model are its dynamically stretched lines and a generous surface treatment. The new BMW X2 has grown by 194 millimetres in length over its predecessor to 4,554 millimetres, by 21 millimetres in width to 1,845 millimetres and by 64 millimetres in height to 1,590 millimetres. Plus, its increased wheelbase and wider tracks benefit space in both the five seats and the boot. The new X2 has a maximum load capacity of 560 – 1,470 litres, depending on the model variant. The BMW iX2 offers between 525 and 1,400 litres.

The model-specific, upright front end of the new BMW X2 exudes confidence and presence. Its defining elements are striking LED headlights and an almost hexagonal BMW kidney grille, which – in a first for the premium compact segment – can be specified as an option with BMW Iconic Glow contour lighting. Also on the options list are Adaptive LED Headlights with non-dazzling matrix high beam.

The roofline, which flows along an unbroken path into the rear end, creates a slim, coupé-shaped silhouette and proportions in the signature style of an SAC from BMW. At the rear, the prominently flared wheel arches and muscular shoulders come to the fore. The horizontal contours of the model-specific rear light design further enrich the sporting flavour, as do a Gurney-style spoiler and an eye-catching rear apron.

M-specific design features such as the two pairs of exhaust tailpipes integrated into the rear apron give the BMW X2 M35i xDrive a particularly dynamic aura. An M Sport package is available for all other model variants, including the new BMW iX2, and likewise brings aerodynamically optimised exterior details. Also on the options list is the M Sport package Pro, which adds extended M High-gloss Shadowline exterior trim, M lights Shadowline, an M rear spoiler and an M Sport braking system with red-painted callipers, among other features.

Customers can choose from two solid and eleven metallic paint finishes for the exterior of their new BMW X2, including the new Fire Red metallic variant. Two Frozen shades from BMW Individual and a broad spectrum of BMW Individual special paint finishes are also available.

Premium ambience with a sporting flavour; impressive functionality.

The interior of the new BMW X2 has a modern premium ambience with sporting touches. The slender instrument panel, housing the BMW Curved Display, is joined in the cabin by a “floating” armrest with integral control panel. In the front section of the centre console are two cup holders and a smartphone tray with indirect illumination and wireless charging.

The newly developed seats are also offered in the Veganza perforated variant and Vernasca leather with attractive quilting as alternatives to the standard cloth upholstery. Customers can also specify sport seats, electric seat adjustment with memory function, lumbar support and a massage function. Further improvements have been made to both acoustic comfort and occupant protection. Standard equipment now includes an interaction airbag between the driver’s seat and front passenger seat.

Expanded standard equipment, targeted individualisation.

Two-zone automatic climate control, the navigation system BMW Maps and a Sport leather steering wheel all come as standard in the new BMW X2, as do automatic tailgate operation, four USB-C ports and a 12V power socket in both the centre console and the boot. The number of driver assistance systems and digital services available has also increased significantly over the predecessor model.

Newly structured equipment packages enable targeted individualisation of the car. Among the options available to enhance its premium character are a mirror package, steering wheel heating and the Harman Kardon Sound System. A highlight of the options list is the panoramic glass sunroof, whose dark-tinted glass surface extends right up to the windscreen and the roof frame on either side, and a long way back in a single section into the rear part of the roof. An electrically operated trailer tow hitch can also be ordered as an option.

BMW iX2: premium electric mobility in a compact SAC.

An all-electric variant will be part of the new SAC line-up from launch in the shape of the BMW iX2 xDrive30. Its two highly integrated drive units – one at the front axle and one at the rear – together generate a system output of 230 kW/313 hp (including temporary boost), and system torque of 494 Nm (364 lb-ft). The iX2 xDrive30 accelerates from 0 to 100 km/h (62 mph) in 5.6 seconds on the way to a top speed of 180 km/h (112 mph). A combination of the high-voltage battery’s impressive 64.8 kWh of usable energy and the high efficiency of the drive system enable a range of 417 – 449 kilometres (259 – 279 miles) in the WLTP cycle.

Adaptive recuperation and the MAX RANGE function also contribute to the outstanding range figures. The latest version of the Max Performance Charging software optimises above all efficiency when charging the car. Added to which, the fully electric SAC is equipped to use the Plug & Charge Multi Contract function. And the new Connected Home Charging Package for load- and solar-optimised charging at home is also available for the BMW iX2.

BMW X2 M35i xDrive performance model already available from launch.

A performance model available from the launch of the new BMW X2 is set to bring the compact SAC’s dynamic nature even more prominently to the fore. The new BMW X2 M35i xDrive, with its hallmark M design and handling characteristics, is an alluring proposition. Its 2.0-litre four-cylinder engine produces maximum output of 221 kW/300 hp in Europe (233 kW/317 hp in USA and other markets).

The new BMW X2 M35i xDrive sprints to 100 km/h (62 mph) from rest in 5.4 seconds. M-specific chassis tuning teams up with BMW xDrive intelligent all-wheel drive to deliver sublime performance characteristics. Its standard adaptive M suspension enhances both agility and long-distance comfort. M Compound brakes are offered as an option.

Efficient petrol and diesel engines, seven-speed Steptronic transmission with double clutch as standard.

A three-cylinder petrol unit from the latest modular generation of the Efficient Dynamics engine family powers the new BMW X2 sDrive20i (fuel consumption combined: 6.5 – 6.0 litres/100 km [43.5 – 47.1 mpg imp]; CO₂ emissions combined: 148 – 136 g/km in WLTP cycle; figures for the NEDC cycle: – ). Teaming up with the 48V mild hybrid system, the 1.5-litre engine delivers maximum output of 125 kW/170 hp (developed by the combination of the combustion engine with up to 115 kW/156 hp and the integrated electric motor with up to 14 kW/19 hp).

The four-cylinder diesel engine in the new BMW X2 sDrive18d (fuel consumption combined: 5.5 – 5.1 litres/100 km [51.4 – 55.4 mpg imp]; CO₂ emissions combined: 145 – 133 g/km in WLTP cycle; figures for the NEDC cycle: – ) has also undergone an extensive upgrade. It produces maximum output of 110 kW/150 hp. All of the combustion engines available for the new BMW X2 link up as standard with a seven-speed Steptronic transmission with double clutch.

Optimum blend of agility and ride comfort, 21-inch light-alloy wheels available for a compact BMW model for the first time.

The compact SAC’s sophisticated chassis technology produces a perfectly harmonious balance between sporty, agile handling on the one hand and long-distance comfort on the other. All the tools required here are provided by a body construction that reduces weight while increasing rigidity, a long wheelbase, wider tracks than the predecessor model, and targeted upgrades to the single-joint spring strut axle at the front and the three-link rear axle. Near-actuator wheel slip limitation is fitted as standard in the new BMW X2, benefiting both traction and directional stability. Other new features include the integrated braking system and the extra, lift-related damping at the front axle. The optional adaptive M suspension features frequency-selective damping, sport steering and a 15‑millimetre drop in ride height.

The new BMW iX2 xDrive30 rides as standard on 17-inch light-alloy wheels with an aerodynamically optimised design. The BMW X2 sDrive20i and BMW X2 sDrive18d models leave the factory on
18-inch light-alloy wheels, while the new BMW X2 M35i xDrive comes with 20-inch M light-alloy wheels. Further light-alloy wheels ranging in size from 18 to 21 inches are available as options.

State-of-the-art driver assistance systems for greater comfort and safety.

The standard and optional assistance systems for automated driving and parking available in the new BMW X2 increase comfort and safety both in everyday driving and on longer journeys. Standard features include the latest version of the front collision warning system, Cruise Control with brake function, Speed Limit Info and Lane Departure Warning with lane return. The Parking Assistant including Reversing Assist Camera and Reversing Assistant also forms part of the standard equipment roster.

The line-up of optional features, meanwhile, includes the Steering and Lane Control Assistant, Active Cruise Control with Stop & Go function, Active Navigation, the exit warning function and the BMW Head-Up Display, as well as the Surround View, Remote 3D View, BMW Drive Recorder and Remote Theft Recorder functions. Existing functions can be upgraded by means of the Remote Software Upgrades facility, which also makes it possible to add new functions.

The new BMW Operating System 9 and BMW Digital Premium.

The latest version of the BMW iDrive display and control/operation system featuring QuickSelect rapid-access tech is fitted in the new BMW X2. Based on BMW Operating System 9, it is packaged together with the BMW Curved Display and BMW Intelligent Personal Assistant, meaning it has been carefully geared to operation using the touchscreen and natural language. BMW Operating System 9 also paves the way for a highly customisable selection of additional digital services. With BMW ConnectedDrive Upgrades, customers can enjoy a free one-month trial of selected functions, after which they are able to add them for a specific period of time. The new BMW Digital Premium offering can also be obtained from the BMW ConnectedDrive Store for the new BMW X2.

BMW Digital Premium means customers can enjoy in-car use of all the apps available in their country, e.g. for music streaming, video streaming, news or gaming, on a subscription basis. The optional package also covers data usage for all digital services and the apps available from the BMW ConnectedDrive Store, including music and video streaming.

The Augmented View function is available as an optional add-on for the cloud-based BMW Maps navigation system. In addition to this, a Personal eSIM designed for 5G mobile technology, the BMW Digital Key Plus, the BMW ID functionality and standard smartphone integration using both Apple CarPlay^® and Android Auto™ are also all available in the new BMW X2.

_{All of the stated model variants, equipment features, technical data and fuel/electric power consumption and emissions figures relate to the offering in the German market. Dimensions and measurements refer to vehicles with basic configuration in Germany. These may vary depending on the wheel/tyre size and items of optional equipment selected.}

Munich. The BMW stand at the Japan Mobility Show 2023 in Tokyo centres on the latest innovations and trailblazing visions in the focus areas of electrification and digitalisation. Formerly known as the Tokyo Motor Show, this trade fair provides the stage for the world premiere of the new BMW X2. The compact Sports Activity Coupé (SAC) is also being offered in an all-electric version for the first time in the guise of the BMW iX2 and boasts a wealth of digital innovations. The BMW Vision Neue Klasse will also be making its first appearance on the Asian continent, just a few weeks after its global debut at the IAA Mobility show in Munich. This Vision Vehicle offers a look ahead to the driving and user experience of the future – set to become reality from 2025 with the arrival of the Neue Klasse models.

From 26 October – 5 November 2023, BMW will be presenting a broad selection of its latest new models and innovations to visitors gathering at Tokyo’s Big Sight international exhibition centre. Digital technologies and the ways they can be applied to enhance the user experience are a key point of focus. The upgraded BMW iDrive control/operation system with QuickSelect in the new BMW X2 paves the way for a much wider offering of digital content for information and entertainment. The new BMW ConnectedDrive Upgrades give customers access to innovative offerings in areas such as in-car gaming and video & audio streaming (availability varies according to model, specification and country).

The featured highlight of the next-generation BMW iDrive in the BMW Vision Neue Klasse is BMW Panoramic Vision. From 2025, customers will be able to experience information being projected across the entire width of the windscreen in the Neue Klasse production models.

The BMW press conference at the opening of the Japan Mobility Show 2023 will be broadcast as an on-demand webcast that can be streamed from 8:00 a.m. (CEST) on 25 October 2023 at www.live.bmwgroup.com/.

Ongoing expansion of fully electric model line-up.

With its launch of the BMW iX2, BMW is forging ahead with the ramp-up of electric mobility and the introduction of locally emission-free driving pleasure into new target groups. The brand has at least one fully electric representative in all relevant model segments. Other members of its wide-ranging electric mobility line-up alongside the BMW iX2 are also on display at the Japan Mobility Show 2023 – from the BMW iX1 compact Sports Activity Vehicle to the BMW i4 and BMW i5, the BMW iX and the BMW i7 luxury sedan. At the same time, BMW is clearly demonstrating how electrified drive systems are becoming increasingly important in the luxury segment too. In Tokyo, the brand is exhibiting the BMW i7 M70 xDrive* – the most powerful all-electric BMW yet – as well as the BMW XM Label Red* with M HYBRID drive system and the BMW X7, which employs 48V mild hybrid technology to accelerate the power delivery and boost the efficiency of its internal combustion engines.

World premiere: the all-new BMW X2 and the first-ever BMW iX2.

It was the BMW X2 that first introduced the concept of a Sports Activity Coupé for the premium compact segment. The second-generation model is now even more distinctive and forward-looking and, for the first time, also comes in an all-electric version with the arrival of the first-ever BMW iX2. All details of the new edition of the compact SAC will be released when communications officially get underway on 11 October 2023. The all-new BMW X2 and the first-ever BMW iX2 will make their first public appearance not long afterwards at the Japan Mobility Show 2023 in Tokyo.

Asian premiere: the BMW Vision Neue Klasse.

The BMW Vision Neue Klasse provides a window into the electric, digital and circular future of the BMW brand. The new Vision Vehicle’s design showcases styling elements that will have a formative influence on the various Neue Klasse models. A clear design language pared back to the essentials brings the signature BMW styling features – such as the BMW kidney grille and the Hofmeister kink – even more prominently to the fore.

The user experience presented as part of the BMW Vision Neue Klasse is no less futuristic. The next-generation BMW iDrive merges the real and virtual worlds, while expanding the interaction between user and car. Developed for the Neue Klasse, BMW Panoramic Vision projects information across the entire width of the windscreen. And the central display, the multifunction buttons on the steering wheel and the enhanced voice control via the BMW Intelligent Personal Assistant enrich the multisensory user experience offered by the next-generation BMW iDrive.

The BMW Vision Neue Klasse also encompasses major advances in drive technology. Thanks to the sixth-generation BMW eDrive technology on board, efficiency will be increased by 25 per cent, range will be 30 per cent longer and charging will be 30 per cent quicker. The increased use of secondary raw materials as well as resource-efficient production will also have the effect of shrinking the lifecycle carbon footprint of Neue Klasse models.

Driving innovation: the BMW iX5 Hydrogen*.

BMW is also rigorously driving forward the development of hydrogen fuel-cell drive technology as it progresses towards mobility with zero local emissions. The exhibits at the Japan Mobility Show 2023 include the BMW iX5 Hydrogen. Built as a pilot series, the iX5 Hydrogen is currently in use with various target groups around the world for demonstration and test purposes. Developed on the basis of the BMW X5 and manufactured at the pilot plant of the BMW Group’s Research and Innovation Centre (FIZ) in Munich, this Sports Activity Vehicle combines locally emission-free driving pleasure with a long range and markedly short refuelling stops. Its highly integrated drive unit featuring the latest, fifth-generation BMW eDrive technology draws its energy from a high-performance battery that was specially developed for the hydrogen fuel-cell vehicle. The fuel-cell system and high-performance battery combine to generate maximum output of 295 kW/401 hp. Two tanks made from carbon fibre-reinforced plastic (CFRP) together hold six kilograms of gaseous hydrogen and can be filled in three to four minutes. The BMW iX5 Hydrogen achieves a range of 504 kilometres (313 miles) in the WLTP cycle without having to refuel.

The BMW iX5 Hydrogen is further evidence of the BMW Group’s broad-based development expertise and “technology-open” approach in the field of drive systems. The highly efficient fuel-cell systems fitted in the pilot fleet of BMW iX5 Hydrogen models were made at the BMW Group’s competence centre for hydrogen in Munich. The company sources the requisite fuel cells from the Toyota Motor Corporation in Japan. The strategic partnership between the two carmakers – now a decade old – is key to the rapid development of hydrogen technologies and their successful integration into a sustainable powertrain portfolio.

On location photos and footage International Media Launch

Lisbon, Portugal.

Munich. BMW is consistently continuing its model offensive in the field of e-mobility and is presenting another all-electric variant of the new Sports Activity Vehicle (SAV) in the premium compact segment. The BMW iX1 eDrive20 (combined power consumption: 17.2 – 15.4 kWh/100 km according to WLTP; CO₂ emissions: 0 g/km, provisional values) enables a particularly attractive and at the same time economical entry into the world of premium electric mobility. The second all-electric model variant of the compact SAV is powered by an electric motor with a maximum output of 150 kW/204 hp (with temporary boost) and has a range of 430 to 475 kilometres (provisional values according to WLTP).

By expanding its range in the premium compact segment, the BMW Group is opening up locally emission-free driving pleasure to broad target groups and thus providing additional impetus for the ramp-up of e-mobility. The new BMW iX1 eDrive20 will be available from the start of production in November 2023 at a recommended retail price of 47,900 euros (incl. VAT). Like the BMW iX1 xDrive30 (combined power consumption: 18.1 – 16.8 kWh/100 km according to WLTP; CO₂ emissions: 0 g/km) it is manufactured at the BMW Group plant in Regensburg.

Highly efficient electric drive, state-of-the-art charging technology, excellent range.

As in all of the brand's current electric vehicles, the new BMW iX1 eDrive20 also uses the current fifth generation BMW eDrive technology. A highly integrated drive unit on the front axle of the new entry-level model generates an instantaneously available maximum torque of 250 Nm in addition to the maximum output of 150 kW/204 hp. The compact SAV accelerates from zero to 100 km/h in 8.6 seconds. Its top speed is electronically limited to 170 km/h.

The high-voltage battery, which is housed in the vehicle floor to save space, has a usable energy content of 64.78 kWh. Its high energy density, together with the efficiency of the e-motor, contributes to the the car’s favourable power consumption and delivers an excellent range compared to the competition. The Combined Charging Unit of the new BMW iX1 eDrive20 enables AC charging with up to 11 kW as standard. This allows the high-voltage battery to be charged from zero to 100 percent of its capacity within 6.5 hours. Three-phase AC charging with an output of up to 22 kW is optionally available. This reduces charging time to 3:45 hours. The battery can be charged using direct current with a power of up to 130 kW. The battery's state of charge can be increased from 10 to 80 percent within 29 minutes at a fast charging station.

The short charging times result from a particularly efficient charging software among other things. The charging power can be very specifically controlled while energy is being fed in. In addition, anticipatory thermal management ensures that the temperature of the high-voltage battery is optimally controlled in good time before a stopover at a fast-charging station. When the navigation system is active, the battery is automatically pre-conditioned before a planned charging stop. Pre-conditioning the battery can be manually activated and deactivated by the customer at any time.

Advanced operation thanks to new BMW iDrive with "QuickSelect".

The new BMW iX1 eDrive20 offers a comprehensive range of standard equipment, including the BMW Maps navigation system, 2-zone automatic air conditioning, numerous modern driver assistance systems, the Parking Assistant including Reversing Assist Camera and numerous innovative digital services. The new BMW iDrive with "QuickSelect" and the new BMW Operating System 9 are also standard equipment. It enables a wider range of digital content for information and entertainment, faster update cycles for over-the-air functions as well as optimised access to many specific online services such as 3rd party apps, extended navigation and parking services and additional possibilities for personalisation, for example through further My Modes. In this way, the BMW Operating System 9 also creates the conditions for the customer to customise the system to a high degree with additional digital services, which are available with the new BMW Digital Premium offer.

The BMW Curved Display is the heart of the display and control system. It consists of a 10.25-inch Information Display and a Control Display with a screen diagonal of 10.7 inches under a common glass surface curved towards the driver. The latest BMW iDrive generation features a redesigned start screen with "QuickSelect".
This means that the system has received an improved menu structure, oriented towards devices from the consumer electronics sector. "QuickSelect” enables functions to be accessed directly without having to switch to submenus. This means that the new BMW iDrive is even more consistently geared towards intuitive touch operation and control via natural language.

Munich. At the IAA Mobility 2023 international motor show in Munich, the BMW Group will be presenting the most recent highlights of its ongoing transformation in the key action areas of electrification, digitalisation and circularity. The latest new models with electrified powertrains from the BMW, MINI and BMW Motorrad brands, plus Vision Vehicles and concepts for individual mobility in tomorrow’s world all serve to underline the company’s innovative strength in these fields. As the dawn of a new era in personal mobility approaches, the BMW Group is set to unveil its latest highlight, the BMW Vision Neue Klasse, which brings together the Group’s development expertise in the three crucial disciplines for the future of mobility.

The IAA Mobility show is being staged in Munich for the second time. For the BMW Group and its brands, this provides an excellent opportunity to enter into constructive dialogue on the future of individual mobility with local people, as well as with visitors to the show from outside Munich and other stakeholders. The IAA Mobility Summit at the exhibition centre and the BMW Group’s Open Space at Max-Joseph-Platz in the heart of Munich will be the main arenas where BMW, MINI and BMW Motorrad present their new products on 5 – 10 September 2023. Among the models visitors can acquaint themselves with here alongside the BMW Vision Neue Klasse is the fully electric BMW i5. And they can also experience the world premieres of the new fully electric MINI Cooper, new fully electric MINI Countryman and BMW CE 02 eParkourer.

Electric, digital, circular – the focus areas of the BMW Group.

The BMW Group’s presence at IAA Mobility 2023 revolves around the company’s rigorous focus on electric, digital and circular mobility for the future and the latest progress it has made in these areas. The BMW Vision Neue Klasse is joined by a selection of new models from across the Group’s brands whose electrified powertrains, digital innovations and resource-efficient manufacturing illustrate the ongoing process of change in a variety of ways.

The new products poised for launch by the BMW brand include the plug-in hybrid variants of the new BMW 5 Series. The new BMW i7 Protection – the first ever all-electric protection vehicle in the luxury sedan segment – is also making its debut at IAA Mobility 2023.

MINI is unveiling the members of the brand’s new model family for the first time with the help of two world premieres: the new fully electric MINI Cooper and new fully electric MINI Countryman will both be on show at the Open Space site. A new model with all-electric drive also forms the centrepiece of BMW Motorrad’s line-up at Max-Joseph-Platz. Conceived as a compact eParkourer with a trailblazing design, the new BMW CE 02 injects fresh impetus into the urban mobility scene.

Locally emission-free mobility sets the theme for the models on show.

The IAA Mobility show will be officially opened on 5 September at Munich’s exhibition centre. The BMW Group will be represented at its stand in Hall A2, where the BMW Vision Neue Klasse will be unveiled to kick off the event. The BMW i7 Protection all-electric protection vehicle will also be presented for the first time at the IAA Mobility Summit.

The IAA Mobility Summit is taking place under the banner “Experience Connected Mobility” and is aimed primarily at trade visitors. It will showcase trends and technological innovations for future mobility over the course of numerous talks, presentations and panel discussions. One of the central topics is the use of hydrogen as an energy source for current and future vehicles. BMW is carrying out pioneering work in this field with its development and practical testing of a Sports Activity Vehicle with a hydrogen-powered fuel-cell drive system. The BMW iX5 Hydrogen is also being exhibited at the Summit.

Locally emission-free mobility is also the dominant theme for the models awaiting visitors to the Open Space site. BMW has at least one purely electrically powered representative in all relevant model segments. The brand is presenting its entire line-up to the public, ranging from the BMW iX1 compact Sports Activity Vehicle via the BMW i4 and BMW i5 to the BMW iX and the BMW i7 luxury sedan.

The Open Space at Max-Joseph-Platz can be visited free of charge on 5 – 9 September from 10 a.m. to 10 p.m. and on Sunday 10 September from 10 a.m. to 5 p.m. In addition, BMW Welt will continue to provide an attractive destination for all automotive enthusiasts during IAA Mobility 2023. The current model portfolios of the BMW, MINI, Rolls-Royce and BMW Motorrad brands are presented here, along with the latest BMW and MINI Lifestyle collections. Plus, starting on 2 September 2023, BMW Lifestyle together with BMW M GmbH will be running a GOODS WITH FREUDE pop-up store in the Hofstatt shopping centre at No. 10 Sendlinger Straße. Located just a few minutes’ walk away from the Open Space, the store will feature both familiar lifestyle articles and the new BMW Lifestyle collection.

World premiere: the BMW Vision Neue Klasse.

At IAA Mobility 2023, the BMW Group is offering visitors a preview of the Neue Klasse – the forthcoming generation of models from BMW. The BMW Vision Neue Klasse brings together innovations from the areas of electrification, digitalisation and circularity in signature BMW style. The Vision Vehicle takes design, control/operation, efficiency and sustainability into a whole new dimension – one that it will be possible to experience on the road before long.

During IAA Mobility 2023, the BMW Vision Neue Klasse will be on show at both the Summit and the Open Space. The new Vision Vehicle incorporates the latest innovations in the BMW Group’s key future-focused fields. It therefore builds on the BMW i Vision Circular and the BMW i Vision Dee – which have already demonstrated the BMW Group’s development expertise in the areas of circular economy and digitalisation – and combines their qualities with further new developments in exterior and interior design, user experience and powertrain and battery technology.

World premiere: the plug-in hybrid variants of the new BMW 5 Series Sedan.

As well as the all-electric BMW i5, the brand is exhibiting two other model variants with electrified powertrains at IAA Mobility 2023. As early as spring 2024, two models featuring state-of-the-art plug-in hybrid technology will be added to the new BMW 5 Series Sedan range. Their six-cylinder and four-cylinder in-line petrol engines from the new modular generation of Efficient Dynamics units will each be combined with the latest BMW eDrive technology for plug-in hybrid systems. This will result in a notable increase in output and much sharper power delivery, while also significantly improving efficiency and electric range compared to the outgoing model generation.

The electric motor purpose-developed for the new plug-in hybrid system is integrated into the eight-speed Steptronic Sport transmission together with its power electronics. The highly integrated drive unit contributes up to 145 kW/197 hp to the maximum combined output of 360 kW/489 hp in the case of the new BMW 550e xDrive Sedan (fuel consumption combined: 1.1 – 0.8 l/100 km [256.8 – 353.1 mpg imp]; electric power consumption combined: 22.5 – 20.1 kWh/100 km; CO₂ emissions combined: 24 – 19 g/km in WLTP cycle, provisional figures) and 220 kW/299 hp for the new BMW 530e Sedan (fuel consumption combined: 0.8 – 0.6 l/100 km [353.1 – 470.8 mpg imp]; electric power consumption combined: 21.4 – 18.9 kWh/100 km; CO₂ emissions combined: 19 – 14 g/km in WLTP cycle, provisional figures).

A BMW-patented innovation has been used to enhance the electric motor’s power delivery in the new plug-in hybrid models: a pre-gearing stage enables the nominal torque of 280 Nm (206 lb-ft) to be increased to effective torque of up to 450 Nm (332 lb-ft) at the transmission input for the motor. The compact electric motor is therefore able to boost torque by an amount that would normally only be possible using a larger unit and makes a clear difference both when accelerating off the line and putting in a rapid burst of speed. Electric range is now up to 79 – 90 kilometres (49 – 56 miles) in the WLTP cycle for the new BMW 550e xDrive Sedan and 87 – 101 kilometres (54 – 63 miles) in the WLTP cycle for the new BMW 530e Sedan.

The lithium-ion high-voltage battery’s space-saving positioning within the vehicle’s underbody has a beneficial effect on both the car’s centre of gravity and the capacity of its luggage compartment, which holds a total of 520 litres in the plug-in hybrid models – meaning it is just as large as that offered by their purely combustion-engined siblings. The usable energy provided by the high-voltage battery has climbed to 19.4 kWh. At the same time, maximum charging capacity has doubled compared to the outdoing models and now stands at 7.4 kW, enabling the high-voltage battery to be fully recharged from empty in 3.0 hours. When hooked up to a conventional domestic power socket, a full vehicle charge is completed in 9.8 hours.

World premiere: the BMW i7 Protection.

BMW is presenting a new generation of protection vehicles in the luxury sedan segment at the IAA Mobility 2023 show. The new BMW i7 Protection (electric power consumption combined in WLTP cycle: 30.0 kWh/100 km, provisional figure) is absolutely unique in this segment, as it is the world’s first ever certified protection sedan with an all-electric drive system. Driven by two powerful electric motors, it meets all the requirements of class VR9 protection without any limitations, as does the new V8-engined BMW 7 Series Protection (fuel consumption combined in WLTP cycle: 14.6 l/100 km [19.3 mpg imp]; CO₂ emissions: 328 g/km, provisional figures).

Both models blend the integrated protection concept channelled into the development of the new BMW 7 Series range with outstanding levels of ride comfort and spaciousness, advanced equipment features and the unbeatable dynamic prowess for which BMW is renowned. The concept centres around the new and unique BMW Protection Core, which forms a self-supporting body structure made from armour steel. This is then combined with features such as additional armouring for the underbody and roof, plus armoured glass. The result is customised protection from attacks with firearms or explosives for at-risk individuals. The glass in the new protection vehicles even meets the requirements for the highest class of civilian protection, VPAM 10.

The all-electric BMW i7 Protection is equipped with one electric motor at the front axle and another at the rear. Together they generate a combined output of 400 kW/544 hp and maximum combined torque of 745 Nm (549 lb-ft), and create an electric all-wheel-drive system. The new BMW i7 Protection sprints to 100 km/h (62 mph) from rest in 9.0 seconds, while top speed is electronically limited to 160 km/h (99 mph). The instantaneous, precisely orchestrated power delivery from the two motors guarantees exceptional traction and directional stability even when the car is being driven hard and performing challenging manoeuvres, such as when escaping from an attack.

Tuned and optimised specifically for this model, the chassis technology also makes allowance for the additional weight of its armouring, resulting in superbly assured performance in any situation. Another unique offering for this segment is the inclusion of Integral Active Steering as standard. This reduces the car’s turning circle, increases agility when cornering at speed and improves driving comfort for rear-seat passengers. The 20-inch light-alloy wheels are a further standout feature. The PAX tyres that also come as standard allow the car to continue its journey at up to 80 km/h (50 mph) even in the event of a total loss of pressure.

The latest generation of BMW iDrive based on BMW Operating System 8.5 is fitted, complete with the BMW Curved Display. The system is intuitive to use and operates in a way familiar to BMW drivers. The special functions relevant to occupant protection are also operated via BMW iDrive. The new protection vehicles can also be tailored precisely to any purpose, with items including a fresh-air supply system, a fire extinguishing system, flashing lights, radio transceivers and flag poles for when the car is on official duty, plus other special customer-specific options.

Trailblazing: the BMW iX5 Hydrogen.

The BMW iX5 Hydrogen presented at IAA Mobility 2023 provides further evidence of the company’s superlative innovative strength in the field of drive technology. A pilot series of the Sports Activity Vehicle with hydrogen fuel-cell drive, developed on the basis of the current BMW X5, has entered service for demonstration and test purposes with various target groups around the world. This allows selected test groups who haven’t been involved in the development process to get behind the wheel of the BMW iX5 Hydrogen and gain a direct impression of its attributes for the first time.

The BMW iX5 Hydrogen is equipped with the latest, fifth generation of BMW eDrive technology. The highly integrated drive unit at the rear axle draws its energy from a high-performance battery with li-ion technology that was specially developed for the hydrogen fuel-cell vehicle and generates maximum output of 295 kW/401 hp. The electric motor also doubles as a generator that feeds energy back into the high-performance battery on the overrun or under braking.

The model’s two 700-bar tanks made from carbon-fibre-reinforced plastic (CFRP) together hold six kilograms of gaseous hydrogen and can be refilled in three to four minutes. A chemical reaction takes place in the fuel cell system between the hydrogen and oxygen from the air, through which the electric power for the electric motor is generated. The BMW iX5 Hydrogen achieves a range of 504 kilometres (313 miles) in the WLTP cycle without having to refill the tanks. The hydrogen-powered SAV completes the 0 to 100 km/h (62 mph) sprint in under six seconds and goes on to reach a top speed in excess of 180 km/h (112 mph).

The BMW iX5 Hydrogen combines long-distance capabilities and short refuelling stops with zero tailpipe emissions and hallmark BMW driving dynamics. Its hydrogen fuel-cell technology has the potential – provided the necessary basic conditions are in place – to serve as an additional pillar in the BMW Group’s future powertrain portfolio. As part of its ongoing transformation, the BMW Group is following an approach that embraces all technologies when it comes to drive systems. The company is therefore readying itself for differing customer requirements, infrastructure standards and political and regulatory frameworks in the various regions of the world. This degree of flexibility puts the BMW Group in a position to react quickly to changing requirements in the markets in any situation and to present as many customers as possible with an appropriate model offering at all times.

BMW unveils a new generation of protection vehicles in the luxury sedan segment.
The two models developed on the basis of the new BMW 7 Series succeed in blending an unrivalled protection concept with outstanding levels of ride comfort and spaciousness, exceptionally advanced equipment features and the class-beating dynamic prowess for which the brand is renowned. As the world’s first ever protection sedan with an all-electric drive system, the BMW i7 Protection (electric power consumption combined in WLTP cycle: 30.0 kWh/100 km, provisional figure) is a genuine trailblazer. Driven by two powerful electric motors, it meets all the requirements of class VR9 protection without any limitations, as does the new combustion-engine BMW 7 Series Protection (fuel consumption combined in WLTP cycle: 14.6 l/100 km [19.3 mpg imp]; CO₂ emissions: 328 g/km, provisional figures).

The integrated security concept of the new BMW i7 Protection and BMW 7 Series Protection was factored into the development of the new BMW 7 Series range. It centres around the new BMW Protection Core, which is unique worldwide and comprises the model-specific self-supporting body structure made from armour steel. This is then combined with features such as additional armouring for the underbody and roof and armoured glass. Both models will be built at BMW Group Plant Dingolfing in an elaborate “craft manufacturing” process. The two protection vehicles are set to make their public debut at the IAA Mobility 2023 international motor show in Munich, with deliveries to customers requiring special protection commencing in December 2023.

The new protection models offer customised protection from attacks with firearms or explosives for at-risk individuals. They have been classified as offering class VR9 protection based on the internationally recognised official test criteria of Germany’s Vereinigung der Prüfstellen für Angriffshemmende Materialien und Konstruktionen (Association of Test Laboratories for Attack-Resistant Materials and Constructions – VPAM, for short). The certification is based, among other things, on the third edition of the guidelines for Bullet Resistant Vehicles (VPAM BRV) with regard to ballistic resistance and the guidelines for Explosive Resistant Vehicles (VPAM ERV, third edition) and PAS 300 with regard to blast resistance. The glass for the two models even protects against fire from calibre 7.62x54 R ammunition — a threat from the highest civilian resistance class VPAM 10. A partial protection extension is also available as an option for the new BMW 7 Series Protection in defined bodywork areas against fire from VPAM 10 ammunition.

The first all-electric model in its protection category and offered exclusively in Europe, the BMW i7 Protection demonstrates how outstanding qualities in terms of security level, driving dynamics, ride comfort and interior comfort are perfectly compatible with a rigorous focus on sustainability. Its arrival sees the BMW Group once again acting as a pioneer in the field of locally emission-free mobility for individuals requiring special protection. At the IAA Mobility 2021 show, the company presented the BMW Concept iX5 Hydrogen Protection VR6, the first protection vehicle with a hydrogen-powered fuel-cell drive system to be certified anywhere in the world. It showcased the BMW Group’s ability to come up with sustainable solutions even in this specialised vehicle segment by applying its standout development expertise.

Innovative protection concept featuring unique BMW Protection Core.

The innovative protection concept for BMW’s new protection sedans is a product of traditional know-how combined with cutting-edge technology. BMW has now amassed 45 years of experience in the development and production of protection vehicles. The protection concept currently applied was devised as part of the series production development process for the new BMW 7 Series and, more than ever, offers major advantages over armouring a finished vehicle at a later date.

This is largely thanks to the unique BMW Protection Core, which sees the entire supporting structure for a protection sedan’s body constructed from armour steel for the first time. Its three-dimensionally engineered elements are all made of exceptionally resistant, hot-formed steel alloys. The BMW Protection Core forms a self-supporting protective cell, which is then combined with protection-spec doors, armouring for the underbody and safety glass.

Special armouring designed to offer maximum protection against explosives in particular has been used for both the roof and underbody of the two protection sedans. This means the occupants are also protected from drone attacks with explosive charges, for example, and from fragments dispersed by hand grenades on detonation.

Also to be found on the list of standard security features for the BMW 7 Series Protection is a self-sealing fuel tank, with special casing that enables it to seal itself after being hit by a bullet to prevent any loss of fuel.

As part of the certification process, the special protection elements must demonstrate their ability to resist attack by undergoing a demanding procedure. In addition to this, experts from an independent state testing institute conduct firearms and explosive tests on the vehicle. The official inspection and certification of the complete vehicle finally provides confirmation of the all-round protection offered by the holistic concept for the new protection vehicles from BMW.

Greater spaciousness, lower weight and sharper agility combined with uncompromising occupant protection.

The structural protection concept achieved with the pioneering BMW Protection Core endows the new BMW i7 Protection and BMW 7 Series Protection with an unrivalled set of characteristics. When seen from the outside, just a few details distinguish the two protection sedans from a regular 7 Series Sedan with the M Sport package. Their discreet and largely inconspicuous appearance on public roads represents an additional safety factor for people requiring protection.

The BMW Protection Core design principle has the added effect of increasing the cabin’s spaciousness. Thanks to the fully integrated protection concept, the levels of room and seating comfort in the front and rear hardly differ from those to be found inside a conventional BMW 7 Series Sedan in all key criteria.

The innovative protection concept used for the new BMW i7 Protection and BMW 7 Series Protection has additionally allowed their weight to be optimised compared with predecessor models. Not only does the weight saving result in a considerably higher load-carrying capacity, it also has a particularly positive effect on the protection sedans’ handling abilities. The optimised weight combines with the increase in body rigidity (another benefit of the BMW Protection Core) to deliver unrivalled levels of agility. This all translates into extremely precise handling control, excellent cornering dynamics and outstanding figures for acceleration and top speed.

BMW i7 Protection: outstanding security, zero tailpipe emissions and no compromises.

The BMW i7 Protection brings the all-electric mobility experience to the protection vehicle segment for the first time. Individuals requiring special protection are therefore able to choose a vehicle that requires no compromises to be made in terms of either security or sustainable drive technology.

The locally emission-free powertrain on board the BMW i7 Protection comprises one electric motor at the front axle and another at the rear. It uses numerous components taken from the drive system in the brand’s most powerful all-electric production model, the BMW i7 M70 xDrive (electric power consumption combined in WLTP cycle: 23.7 – 20.8 kWh/ 100 km), allowing it to deliver supreme performance. The two electric motors together create an electric all-wheel-drive system with a combined output of up to 400 kW/544 hp and maximum combined torque of 745 Newton metres (549 lb-ft).

The instantaneous power delivery, distribution of power to all four wheels and intelligent networking of all the powertrain and chassis systems guarantee exceptional traction, directional stability and dynamic prowess. The new BMW i7 Protection sprints to 100 km/h (62 mph) from rest in 8.1 seconds, while top speed is electronically limited to 160 km/h (99 mph).

BMW 7 Series Protection: unwavering protection, superior dynamics.

The petrol-engined version of the new protection sedan has a latest-generation V8 unit under the bonnet. Its BMW TwinPower Turbo technology includes an upgraded turbocharging system with electrically operated blow-off valve and indirect charge air cooling, along with a cross-bank exhaust manifold. The new 4.4-litre eight-cylinder engine uses 48V mild hybrid technology to optimise power delivery and efficiency.

The new drive system generates maximum output of 390 kW/530 hp and peak torque of 750 Nm (553 lb-ft). The BMW xDrive intelligent all-wheel-drive system directs drive power to all four wheels as required. The new BMW 7 Series Protection combines superior driving dynamics with levels of efficiency that are also unrivalled. It accelerates from 0 to 100 km/h (62 mph) in 6.6 seconds and goes on to reach a top speed of 210 km/h (130 mph).

Model-specific chassis technology for assured performance.

The new BMW i7 Protection and BMW 7 Series Protection come with chassis technology that has been modified and tuned specifically for these models and makes allowance for the additional weight resulting from their special protection features. This produces superbly assured performance in any situation. Thanks to a robust basic construction and the presence of sophisticated chassis systems, passengers in the rear compartment are also able to enjoy exceptional levels of ride comfort. The protection sedans also make their mark with precisely controllable handling, even when they are being driven hard, such as when escaping from an attack.

Unique in the segment: Integral Active Steering.

The new BMW i7 Protection and new BMW 7 Series Protection are the first and only protection vehicles in their segments to be fitted with Integral Active Steering. This rear-wheel steering functionality not only reduces the car’s turning circle when manoeuvring, it also increases precision and the dynamic response through quickly taken corners. Another key attribute of Integral Active Steering – which is specified as standard – is how it enhances driving comfort for rear-seat passengers.

20-inch light-alloy wheels with exclusive PAX tyres.

The new BMW i7 Protection and new BMW 7 Series Protection are fitted with 20-inch light-alloy wheels, which represents a standout offering in their segments and enables the use of a particularly powerful braking system.

The model-specific light-alloy wheels in star-spoke design are fitted with tyres – supplied by Michelin in the dimensions 255-740 R510 – that have been specifically developed for the protection sedans. The large diameter of these tyres and the extremely high volume of air they hold compared with rivals enhance ride comfort, while the larger contact area benefits traction and driving stability. The PAX tyres have a runflat ring positioned on the wheel rim which allows the car to continue its journey at up to 80 km/h (50 mph) even in the event of a total loss of pressure.

Driver assistance systems with information and warning function.

In keeping with their status as protection vehicles, the new BMW i7 Protection and new BMW 7 Series Protection are equipped with an extensive selection of driver assistance systems. The functionality of this tech is focused on supporting professional chauffeurs with information and warnings, but without actively intervening to control the vehicle.

The highly advanced sensors developed for the new BMW 7 Series range and all of the cameras available for the luxury sedan are also fitted on the protection vehicles. These provide precise and detailed information on the area around the vehicle in all situations. The requisite data and images are supplied by e.g. the parking view, Panorama View, Remote 3D View and BMW Drive Recorder functions included in the Parking Assistant Plus package. Also on hand are the alert functions of the front-collision warning, Crossroads Warning, Lane Departure Warning and Speed Limit Info systems.

Extensive comfort-enhancing features with exclusive details.

In order to optimise visibility out of the new BMW i7 Protection and new BMW 7 Series Protection in low ambient temperatures, an electric heating function for both the windscreen and the front sections of the side windows comes as standard. Model-specific pre-heating is available as an option.

Another item on the options list is a cool box integrated between the rear seats to ensure the on-board drinks supplies are kept cold. Its net capacity of eight litres offers sufficient space for two water bottles and two glasses, which can be cooled to 4 or 10 degrees Celsius as desired.

The standard-fitted Bowers & Wilkins Diamond Surround Sound System, meanwhile, lays on a high-end audio experience. The 1,265-watt digital amplifier, individually adjustable equalizers and 28 speakers combine to deliver a full, even sound for all those on board. The system also includes a pair of exciters integrated into each of the seats, which convert low bass frequencies into noticeable vibrations.

An exclusive convenience feature offered for the first time on a BMW model is motorised assistance for opening and closing the doors, which comes as standard. It is available immediately after unlocking the car and reduces the force required to open or close the armoured doors. Also unique in this segment is a function that enables occupants to close the doors automatically at the touch of a button after climbing in.

Passengers in the second row of seats in the new BMW i7 Protection and new BMW 7 Series Protection benefit from electrically operated roller sunblinds for the windows on both sides. The blinds extend horizontally from the B-pillar towards the C-pillar and offer what is known as a spy position. Here, the sunblind opens by around ten centimetres at the touch of a button to allow a view outside. From this position, passengers have the option of opening or closing the sunblind fully. A model-specific roller sunblind for the rear window is also included as standard.

Broad range of options for individualising the exterior and interior.

The integrated protection concept of the protection sedans and production at BMW Group Plant Dingolfing maximise the scope for customers to put their personal touch on the exterior and interior. Offered as an option alongside the standard illuminated BMW kidney Iconic Glow are the BMW crystal headlights Iconic Glow. The new BMW i7 Protection and new BMW 7 Series Protection can be specified in almost all of the body colours available for the new BMW 7 Series range. These include the BMW Individual paint finishes and BMW Individual special paint finishes. The exterior design options are closely aligned with those available for the standard versions of the cars and allow the new BMW i7 Protection and new BMW 7 Series Protection to maintain a low-profile presence in public areas.

The appointments and design of the interior can likewise be adapted to personal needs and desires at a detail level. Multifunction seats, BMW Individual Merino leather upholstery, and heated and ventilated seats for the front and rear occupants are all part of standard specification. A massage function can be specified for all seats as an option. The optional Executive Lounge includes comfort seats with a reclining function for the rear seat behind the front passenger. The range of optional seat and interior surfaces is also carried over from the richly varied options list for the new BMW 7 Series.

BMW iDrive with BMW Curved Display and integrated operation of model-specific security functions.

The new BMW i7 Protection and new BMW 7 Series Protection are equipped with the latest generation of BMW iDrive based on BMW Operating System 8.5. The system is intuitive to use and operates in a way that will be familiar to BMW drivers. The driver can therefore view all the important information on the BMW Curved Display at the right time and in the right place within their direct line of sight. The special functions relevant to occupant protection are also operated via BMW iDrive. They can be activated and controlled in full using the touchscreen capability of the control display.

A camera-based additional interior mirror can be specified as an option. This shows the image feed from the Reversing Assist Camera in the control display’s panorama view at all driving speeds and on any kind of route. The electronic additional interior mirror is unique in the protection vehicles segment in this form.

The standard-fitted intercom system allows the car’s occupants to communicate with people on the outside without having to open doors or windows. Key features here are microphones integrated into the exterior mirrors, an outside speaker, the hands-free microphone embedded in the headliner and supplementary speakers in the interior. Added to which, a rod microphone can be fitted as an option in the centre console storage tray to enable effective communication with people outside the car even when the windows are closed.

Effective protection measures for a variety of attack scenarios.

With their wide-ranging standard and optional equipment features, the new protection sedans from BMW offer custom-spec protection in attack scenarios of various types. The new BMW i7 Protection and new BMW 7 Series Protection can be tailored precisely to any purpose, with items including a fresh-air supply system, a fire extinguisher with automatic and manual discharge, flashing lights, radio transceivers and flag poles for when the car is on official duty, plus other special customer-specific options.

Security built in from the start: integrated protection concept, service provided worldwide by trained experts, special driver training.

The many years of experience amassed by BMW in the manufacture of protection vehicles has enabled the company to achieve outstanding levels of protection with the new BMW i7 Protection and new BMW 7 Series Protection – as, most notably, has the decision to develop these vehicles alongside the standard variants of the new BMW 7 Series. The new BMW i7 Protection and new BMW 7 Series Protection offer built-in security from the factory. Unlike retrofit solutions carried out by an external provider, the integral protection concept of these vehicles ensures not only maximum security under armed attack, but also well-resolved handling and the dynamic responses expected of a BMW in dangerous situations. The development expertise of the world’s most successful premium carmaker has produced a wealth of innovative functions that allow people requiring special protection to enjoy an even safer and more secure mobility experience. The smooth integration of the model-specific protection features within the BMW iDrive system helps ensure these features are intuitive, safe and comfortable for the driver to use in any situation.

Customers around the world can take advantage of individual and discreet consultancy arrangements and an array of other services. For example, specific customer requests can be accommodated when it comes to equipping their vehicle with additional protection and/or convenience features. Service and maintenance for the protection sedans are provided by an international network of BMW service outlets, with the work carried out exclusively by trained experts in certified specialist workshops.

BMW also offers special Protection driver training courses. These programmes, which BMW has been hosting for more than 35 years, are offered at various intensity levels depending on the prior knowledge of the participants involved and take place at several locations around the world. The training courses are led by highly qualified experts and their content ranges from comprehensive theory sessions to practical vehicle control exercises and tactical response training.