Spartanburg, South Carolina. The BMW Group announced today the completion of a $1.7 billion investment in its South Carolina operations. The company celebrated the milestone at the "Home of X" event at BMW Group Plant Spartanburg, reaffirming its longstanding commitment in the United States through continued investment and innovation leadership. With this milestone, BMW Group has completed the expansion of Plant Spartanburg and the construction of Plant Woodruff, establishing the foundation for the assembly of fully electric BMW vehicles in South Carolina. The United States remains one of BMW Group’s most important markets and business ecosystems worldwide.

The event also marked the world premiere of the new, fifth-generation BMW X5. BMW confirmed that the BMW iX5 will be the first fully electric BMW assembled in the United States, starting in late 2026.

"When we announced our investment plans for South Carolina in 2022, we made a clear commitment to the future of the BMW Group in the United States," said Milan Nedeljković, Chairman of the Board of Management, BMW AG. "Today, we are delivering on that commitment. The completion of our investments in Plant Spartanburg and Plant Woodruff demonstrates our confidence in the United States and reinforces South Carolina’s role at the center of BMW Group’s global operations."

Together, Plant Spartanburg and Plant Woodruff form a highly integrated network supporting the future of BMW X model assembly and electrification in the United States.

Home of X.

Home of X recognizes the significant role the United States plays in BMW Group’s global operations. South Carolina is the home of BMW Group’s largest plant worldwide. For more than 50 years, BMW has maintained a strong commitment in the United States, growing its presence to nearly 30 locations across 12 states. Today, BMW Group’s business activities in the U.S. support more than 120,000 jobs nationwide and contribute more than $43.3 billion annually to the U.S. economy.

Established more than three decades ago, BMW Group Plant Spartanburg is the global center of competence for BMW X models. Since 1994, more than 7.3 million BMW vehicles have been assembled in South Carolina for customers in the United States and around the world. In 2025, 412,799 BMW X models were assembled at Plant Spartanburg – this marked the seventh time the plant has exceeded 400,000 units.

Approximately half of the plant's current production is exported to nearly 120 countries, helping to make BMW the leading automotive exporter in the United States by value. To date, nearly 3 million BMWs have been exported from the United States, valued at over $113 billion.

The completion of BMW Group’s $1.7 billion investment in South Carolina represents the latest chapter in the company’s longstanding commitment in the United States. Together, Plant Spartanburg and Plant Woodruff will enable the assembly of the next generation of BMW X vehicles, including fully electric models, while strengthening BMW Group’s ability to serve customers around the world.

With two plants, over 400 suppliers, and many longstanding strategic partners across the country, the United States remains central to BMW Group’s global strategy. This foundation supports future growth, innovation, electrification, and customer choice for decades to come.

New BMW X5 Available in Five Drivetrains.

A centerpiece of the Home of X celebration was the world premiere of the new BMW X5. The X5 established the premium Sports Utility Vehicle segment and became one of the most successful products in BMW history. Since 1999, over 3 million BMW X5 models have been sold around the world, a third of which were sold in the U.S.

Assembled at Plant Spartanburg for over 25 years, the new BMW X5 becomes the first vehicle offered with five drivetrain technologies. The options span internal combustion, battery electric, plug-in hybrid electric, diesel and, soon, fuel cell electric powered by hydrogen. This breadth reflects BMW Group's technology-open approach and commitment to customer choice.

"Our strategic course remains unchanged. We will continue to pursue the same technology-open strategy that has made BMW successful and will continue to make us successful in the future," continued Nedeljković.

Plant Spartanburg will be the first plant in the BMW Group’s global production network capable of assembling a single vehicle with five different drivetrain technologies on one assembly line, demonstrating the technology-open strategy at the highest level.

By offering a broad range of drivetrain technologies, BMW enables customers to select the vehicle that best suits their needs, driving habits, and preferences. This flexibility reflects BMW Group’s conviction that multiple technologies will play an important role in the transition to sustainable mobility.

"The new BMW X5 demonstrates our belief that innovation and customer choice go hand in hand," said Sebastian Mackensen, President & CEO, BMW of North America. "Our customers both in the U.S. and around the world will love the new BMW X5 – and our technology-open approach puts them in the driver’s seat to enjoy the performance and premium experience that define BMW, regardless of which drivetrain they choose."

BMW Group also confirmed that the BMW iX5 will be the first fully electric BMW vehicle assembled in the United States. Assembly is scheduled to begin at Plant Spartanburg before the end of 2026.

The announcement represents another important milestone in BMW Group’s electrification strategy. It fulfills a key commitment made as part of the company’s 2022 investment announcement. By 2030, BMW Group will assemble at least six fully electric BMW models in the United States, supported by locally assembled high-voltage batteries from Plant Woodruff.

"The future of BMW X models will continue to be shaped in South Carolina," said Dr. Robert Engelhorn, President & CEO, BMW Manufacturing Co. "From highly efficient combustion engines and plug-in hybrid systems to battery-electric and future hydrogen-powered vehicles, Plant Spartanburg will be able to assemble a broad range of drivetrain technologies for customers in the U.S. and around the world. This flexibility of Plant Spartanburg and our global production network strengthens our resilience, supports customer choice, and enables us to meet customer demand at any level."

Digitalization and AI in Production: Key Principles of BMW iFACTORY are implemented in Plants Spartanburg and Woodruff.

The BMW iFACTORY concept defines the BMW Group’s strategic vision for the future of its global production network, driven by efficiency, sustainability, and digitalization. At both Plant Spartanburg and Plant Woodruff, the guiding principles of the BMW iFACTORY are already a reality.

Smart automation, end-to-end data integration, and virtual planning form a highly connected production system — with a highly skilled workforce at its core. Digital twins allow processes in both plants to be optimized long before the first component reaches the assembly line. 3D virtual simulations enable seamless implementation, reduce complexity, and enhance workflows and ergonomics for associates.

Artificial intelligence is deeply anchored in the assembly of both plants. AI-supported applications, including self-correcting robotics and vision-based quality controls, help ensure consistently high standards in a dynamic manufacturing environment. At both plants, AIQX (Artificial Intelligence Quality Next), an in-house IT platform at the BMW Group, is being applied. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line.

At the same time, Plant Spartanburg is advancing the next stage of innovation through physical AI. By utilizing humanoid robots from Figure AI, Plant Spartanburg has become a pioneer of BMW’s Physical AI Initiative. These applications support associates in physically demanding and repetitive tasks, enabling greater focus on precision, craftsmanship, and quality that define every BMW vehicle.

At Plant Woodruff, the BMW Group is deploying intelligent, next-generation manufacturing powered by cutting-edge technologies — first proven in virtual environments. Guided by the BMW iFACTORY principles, the new plant also reduces complexity and sets new standards in high-voltage battery assembly. Following the “Cell-to-Pack” principle, the cells are assembled directly into the housing without the former processes of cell coating and cell module production.

All in all, innovative technologies at both plants support and protect people. In doing so, digitalization enhances production performance, resilience, and the flexibility and adaptability needed to meet the mobility demands of today and tomorrow.

Munich. After last year’s successful debut BMW is continuing its viral innovation campaign. Once again, five new, creative social-media films combine technological ingenuity with entertaining storytelling. The benefits of innovative technology are showcased with an unfailing eye for detail. Presented and available for the first time in the first Neue Klasse model, the BMW iX3, as well as the electric top model, the BMW i7.

“In this new instalment of our innovation campaign, we show how intelligent technology enriches our customers’ daily lives. Far more than merely functional, our product features become genuine companions – and that is the thrust of our tongue-in-cheek vignettes,” says Bernd Körber, Senior Vice President BMW Brand and Product Management.

BMW Symbiotic Drive: Next-level enjoyment of assisted driving.
Two of the films focus on BMW Symbiotic Drive in the BMW iX3. This assistance technology was introduced with the first Neue Klasse model. What makes it special is that in the interaction of human and artificial intelligence, the person behind the wheel always remains involved. This allows the driver to make acceleration, steering or braking inputs even when driver assistance is engaged, without instantly causing the assistance system to be deactivated. The clear operating logic and displays of the BMW Panoramic iDrive ensure that assisted driving is intuitive and open to human intervention at any time. This symbiotic partnership of driver and vehicle can also be experienced with active safety features such as Lane Departure Warning.

Just how pleasant this can be is shown in a film titled “Co-Driver”, where an over-eager front passenger constantly bombards the driver with warnings and advice. With BMW Symbiotic Drive, this kind of unwanted interference is a thing of the past. It makes every drive more pleasant and less strenuous than ever before – and not just because the driver in the video finally tells the passenger to get out.

BMW Symbiotic Drive also has a starring role in the “Coffee-Brake” video, where systems interact so harmoniously that even the cup of coffee accidentally left on top of the roof of the BMW iX3 arrives unharmed.

BMW Intelligent Personal Assistant: A new level of AI-assisted voice interaction.
Just like BMW Symbiotic Drive, the BMW Intelligent Personal Assistant with AI support made its debut in the BMW iX3. Newly added Amazon Alexa+ AI technology adds even more functions. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focused on even greater customer value. This includes having conversations about all sorts of topics and linking them directly with vehicle functions. The clip “Rome” shows a driver and, next to her in the front passenger seat, her husband, who in the throes of a mid-life crisis has dressed up as a Roman soldier. When the BMW Intelligent Personal Assistant starts the navigation to the Italian restaurant “Casa di Roma”, the husband comments, “All roads lead to Rome,” attributing the quote to Cicero. His long-suffering wife immediately corrects his error with the help of the BMW Intelligent Personal Assistant.

Charging the BMW iX3: A break barely long enough for a relaxed meal.
The Neue Klasse models are remarkable for their charging performance. The battery of the BMW iX3 can be charged at up to 400 kW. This makes for considerably shorter charging times. A 10-minute stop at a suitable High-Power Charging (HPC) station will extend the range of the BMW iX3 by up to 372 kilometres. Long recharging breaks used to be a frequent topic of conversation in the past, but now charging times are barely long enough to have a relaxed meal. This is the subject of “Pit-Stop”, another video from the innovation campaign. The kitchen team are aware that no BMW has ever charged as quickly as the BMW iX3. As a result, they get going as soon as the restaurant manager spots the guest arriving. The cutting, cooking, plating and serving happens at record speed to enable the guest to finish their meal in peace before the BMW iX3 is ready to go again.

Good entertainment instead of tedious small talk.
Compared to the above, time in the “Clips” film seems to move at a snail’s pace. A manager has offered a ride to a team member who proceeds to hold forth on his favourite subject: paper clips. Once inside the vehicle, the manager successfully distracts the team member by turning on the BMW Passenger Screen included as standard in the BMW i7. From tedious facts about paper clips to watching films and series on the 14.6-inch Passenger Screen: this is how the driver and front passenger can both enjoy their journey in the luxury sedan.

The BMW innovation campaign was launched on 6 May. All films have now been released. Click here to view the videos, complete with a supercut of all the clips available.

Munich. With the new BMW X5, the BMW Group is systematically extending its holistic approach to sustainability to additional vehicle derivatives. The aim is to further optimise the entire vehicle lifecycle and minimise its carbon footprint – from the supply chain and production, through to the use phase and, ultimately, recycling.

Supply chain decarbonisation as key lever
Targeted decarbonisation throughout the supply chain is a key lever for reducing CO₂e emissions. The BMW Group is focusing in particular on renewable energy and secondary materials, as well as product and process innovations. Its holistic approach to sustainability is being applied across all X5 drivetrain variants.
The impact of this approach is reflected in the CO₂e reductions achieved: during the product development process, CO₂e emissions of the BMW X5 were reduced by around 40 percent.[1][2]
A further advance is the increased use of CO₂e-reduced flat steel for the body. Around 50 percent of the flat steel used in the BMW X5 is electric arc furnace steel (EAF steel) with a high proportion of secondary material, produced using renewable energy. The high share of CO₂e-reduced flat steel is the result of close, long-standing collaboration with local suppliers in North America.

Systematic use of secondary materials
The new BMW X5 achieves a high proportion of secondary raw materials, even in heavy-duty components. These include aluminium suspension components such as wheel rims, swivel bearings, wheel supports, rear axle supports and brake callipers, which are manufactured using renewable energy for both electrolysis and production. The aluminium used for the doors of the new BMW X5 contains 35 percent recycled and closed-loop material from BMW Spartanburg’s press shop. The base material used for the yarn of the headliner fabric is made from 100 percent recycled PET. In the battery-electric BMW iX5 60 xDrive, around one third of the total vehicle is made up of secondary raw materials, equivalent to a weight of 940 kilograms.[3]

Gen6 battery cells with reduced carbon footprint
The Gen6 battery cells used in the BMW iX5’s high-voltage battery include a high proportion of secondary materials in the cobalt, lithium and nickel content. Renewable energy is also used in the production of anode and cathode materials, as well as in cell manufacturing. Compared with the Gen5 cell used in the BMW iX, CO₂e emissions have been reduced by around 28 percent per watt-hour.

Efficiency during use phase
With its EfficientDynamics technology package, the BMW Group optimises vehicle efficiency across all relevant subsystems during the use phase. This includes aerodynamics, lightweight construction, low rolling resistance wheels and tyres, and overall energy management. EfficientDynamics has been used by the BMW Group across all drive technologies since 2007. The new fully electric BMW iX5 also features the familiar “Heart of Joy” from the BMW iX3 and BMW i3, with the BMW Dynamic Performance Control driving stack developed entirely in-house. With effortless, confident drivability and a particularly smooth stopping experience, the system also enhances efficiency: during deceleration, more energy is recovered through recuperation in significantly more driving situations, right down to a standstill.

CO₂e advantage achievable after approximately one to two years of use
Comprehensive decarbonisation measures across the supply chain, production and use phase result in an early breakeven point. Depending on the drivetrain variant, annual mileage and source of the electricity used for charging, the new BMW iX5 60 xDrive achieves a CO₂e advantage over a comparable model with an internal combustion engine after approximately one to two years of use.

Production at largest BMW Group plant
The BMW Group’s holistic approach to sustainability also extends to vehicle manufacturing at its largest production site, Plant Spartanburg. All external power required for production at BMW Group Plant Spartanburg comes from renewable sources.
Between 2006 and 2025, energy consumption per produced vehicle decreased by 66 percent. The volume of waste sent to landfills was also reduced by 88 percent over the same period. The newly built high-voltage battery assembly plant in Woodruff, which is connected to the main plant, runs entirely without fossil fuels in normal operation.

TÜV-validated Product Carbon Footprint publicly available
The BMW Group will publish the Product Carbon Footprint for the BMW X5, validated by the German Technical Inspection Association (TÜV), to accompany the series launch. The report, including the underlying calculation methodology, will be publicly available. In this way, the BMW Group provides transparency regarding the raw materials used and CO₂e emissions across the vehicle’s entire lifecycle.

If you have any questions, please contact:

BMW Group Corporate Communications

Dr. Cornelia Bovensiepen, Head of Communications Product Sustainability

Telephone: +49 151 601 94935

Email: Cornelia.Bovensiepen@bmw.de

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmwgroup.com

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. Profit before tax in the financial year 2025 was €10.2 billion on revenues amounting to €133.5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

www.bmwgroup.com

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• Final calibration drives before production starts
• First fully electric BMW iX5 with sixth-generation BMW eDrive technology
• Largest high-voltage battery fitted in a BMW model
• Range of models now even broader: BMW X5 available with five drive system technologies for the first time
• Heart of Joy delivers pure driving pleasure: next-generation driver assistance systems

Munich/Spartanburg (USA). The new BMW X5 has entered the finishing straight in its development programme. The fifth generation of the Sports Activity Vehicle (SAV) is now completing final calibration drives around its production base at BMW Group Plant Spartanburg in the USA. The new BMW X5 will be the first BMW production model to be introduced onto the market with a choice of five different drive system technologies. The first fully electric BMW iX5 will be making its debut, and this will be followed in 2028 by the arrival of the first ever hydrogen-powered BMW to go into series production – the BMW iX5 Hydrogen. Also available will be petrol and diesel variants with 48V mild hybrid technology, and plug‑in hybrid models. Media representatives from various countries took the chance to sample the BMW X5 40 xDrive (294 kW/400 hp), BMW X5 50e xDrive plug-in hybrid (360 kW/490 hp) and BMW iX5 60 xDrive (425 kW/578 hp) in the concluding test drives before the start of production.

The fully electric BMW iX5: world premiere with new Gen6 eDrive technology.

The first battery-electric BMW iX5 is based on the sixth generation of BMW eDrive technology, which features a new high-voltage battery concept with cylindrical cells and 800V technology. With its usable energy content of 144 kWh in the USA and 141 kWh in the EU (net), the BMW iX5 60 xDrive boasts the largest high-voltage battery to be fitted in an all-electric BMW model to date. Propulsive power is provided by one electric motor at the front axle and another at the rear, working in tandem with BMW xDrive electric all-wheel drive.

The BMW iX5 Hydrogen: hydrogen-powered production model from BMW due in 2028 with innovative Flat Storage system.
The first ever hydrogen-powered BMW production model, the BMW iX5 Hydrogen, will hit the roads in 2028. Its powertrain comprises a fuel cell system, the new BMW Hydrogen Flat Storage system and an innovative high-voltage battery. The third generation of the fuel cell system forms the basis for a particularly compact design as well as high power and efficiency. The flat tank system consists of seven high-pressure tanks made of a carbon-fibre reinforced composite, which are connected with one another in parallel. These are integrated into a robust metal frame. This layout makes exceptionally efficient use of the space the system takes up in the vehicle; no room is lost inside the cabin. Another benefit is that models with fuel cell technology can be built on the same production line as other drive system types.

Pure driving pleasure thanks to the Heart of Joy.
The new BMW X5 will offer a new-dimension driving experience courtesy of technology from the Neue Klasse – the Heart of Joy featuring the BMW Dynamic Performance Control driving stack developed fully in-house. This high-performance control unit acts ten times faster than previous systems, meaning it is able to make adjustments to the powertrain, brakes, steering sub-functions, charging and recuperation in a matter of milliseconds. The result is remarkable agility, poise and precision. In the BMW iX5 and BMW iX5 Hydrogen, this technology also impresses with extremely smooth stopping manoeuvres while also increasing efficiency by recovering more energy under deceleration with regenerative braking. In combustion-engined or plug-in hybrid models, the latest digital and highly interconnected driving dynamics systems ensure the car always makes optimum use of the available traction and delivers composed handling at all times. These systems include the standard-fitted tenth-generation transverse dynamics management system and near-actuator wheel slip limitation, both supported by precisely tuned chassis components.

The wheels – larger rims with diameters of up to 23 inches can now be specified – and the standard mixed-size tyres further enhance comfort, stability and dynamism. The new BMW X5 comes as standard with adaptive suspension whose dampers are controlled electronically for each individual wheel, plus almost 50:50 weight distribution. The dampers can be continuously adjusted, enabling everything from a very comfortable ride through to sporty, dynamic handling. Adaptive Chassis Control Professional, which is available as an option for the all‑electric BMW iX5 and the plug-in hybrid models, maximises dynamic prowess. It includes two-axle air suspension with electronically controlled dampers, Integral Active Steering and active roll stabilisation.

Next-generation driver assistance systems.
The new BMW X5 features innovative SAE Level 2 driver assistance systems and active safety functions from the Neue Klasse technology clusters. Customers can therefore look forward to significant upgrades and extended functionality, as well as BMW Symbiotic Drive. One example of these innovations is the optional Motorway and City Assistant, which includes Entry-2-Exit assistance on motorways and Address‑2‑Address assistance in urban areas. The advanced Level 2 driver assistance systems from BMW are meticulously designed for seamless interaction between assistance tech and human driving habits. The aim here is not to attain the highest possible level of automation in every situation, but to provide a safe driver assistance experience that offers maximum benefit and remains controllable at all times. As a result, the driver always stays involved as human and artificial intelligence interact. With driver assistance systems active, this means the driver can accelerate, steer and brake as required, without instantly deactivating the assistance system in the process. The straightforward operating logic and clear displays of BMW Panoramic iDrive ensure that assisted driving is intuitive and controllable at all times, enabling safe use of the highest SAE Level 2 automation.

The symbiotic interaction between driver and vehicle can also be experienced with active safety functions that work unobtrusively in the background as silent companions. A good example is the Lane Keeping Assistant, which detects t. The driver’s intention based on steering behaviour and where they are looking. The system only assists with warnings and steering inputs when the driver really is drifting out of their lane unintentionally or an impending collision is detected. Other safety functions include automated evasive manoeuvring within the car’s own lane, Lane Change Warning, Side Collision Warning with steering intervention when there is a risk of a lateral collision, plus Crossing Traffic Warning and automatic braking when turning into a road or exiting a parking space.

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information as per WLTP is not yet available.

More than 800 Kilometers Without Recharging: BMW iX3 Long Wheelbase demonstrates Neue Klasse efficiency under demanding real-world conditions.Qinghai, China. Demonstrating the efficiency potential of the BMW Neue Klasse, the BMW iX3 Long
Wheelbase successfully completed a demanding real-world endurance challenge covering more than
800 kilometers without recharging. A BMW iX3 50L xDrive prototype equipped with 21-inch
aerodynamic wheels completed the Qinghai Lake grand loop, departing from Xining and returning to its
starting point after more than 800 kilometers of driving on public roads. The vehicle finished the route
with 2% battery capacity remaining and achieved an average energy consumption of just 12.6 kWh per
100 kilometers. The result indicates a total range potential of 835 to 840 kilometers under the
conditions of the challenge. The achievement highlights the outstanding efficiency of the BMW iX3 Long
Wheelbase under challenging real-world conditions and demonstrates BMW’s approach to electric
mobility: delivering confidence in every kilometer.
Real-world validation under demanding conditions.
Conducted entirely on public roads and under real-world traffic conditions, the challenge was designed
to validate the efficiency potential of the BMW iX3 Long Wheelbase in an environment closely reflecting
everyday customer use. Starting in Xining at approximately 2,200 meters above sea level, the vehicle
climbed to nearly 4,000 meters before descending again and completing the loop back to its starting
point. Repeated climbs and descents across an altitude difference of almost 2,000 meters continuously
challenged drivetrain efficiency, energy management and thermal control.
Weather conditions added a further layer of complexity. During the journey, the vehicle encountered
heavy snowfall, intense rain and strong high-altitude sunshine, while ambient temperatures ranged
from 1°C to 21°C. Combined with varying road surfaces, public-road traffic conditions and the demands
of plateau driving, these conditions created a highly representative test environment for electric mobility
in everyday use. To reflect realistic customer driving behaviour, the entire route was completed in
Efficient mode, balancing comfort and energy efficiency in a manner closely aligned with long-distance
everyday driving.
System-level efficiency: the Neue Klasse approach.
For BMW, efficiency is not defined by a laboratory figure. It is measured by how consistently a vehicle
performs in real-world conditions across varying temperatures, elevations and road profiles.
The challenge demonstrates how the technologies of the BMW Neue Klasse work together as an
integrated system to maximize efficiency under demanding real-world conditions.
Key contributors include:
• An optimized aerodynamic concept that minimizes energy losses at higher speeds.
• BMW’s in-house developed Energy Master, which intelligently manages energy distribution
based on route profile, temperature and driving conditions.
Press Release
June 10, 2026
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Corporate Communications China
• BMW’s sixth-generation high-voltage battery featuring newly developed cylindrical cells and
108.7 kWh of usable energy, delivering significantly higher energy density while optimizing
packaging, weight and vehicle rigidity.
• A newly developed drivetrain combining an electrically excited synchronous motor and an
asynchronous motor, reducing energy losses by up to 40% while increasing overall drivetrain
efficiency by up to 20%.
• The Heart of Joy control system and highly efficient energy recuperation technology, enabling
energy recovery in up to 98% of everyday braking situations.
Thermal management plays an equally important role, particularly under demanding environmental
conditions. Cold mornings, warmer daytime temperatures and rapid transitions between rain and snow
require battery and cabin systems to respond efficiently and precisely. The integrated thermal
management system helps maintain stable operating conditions, supporting both occupant comfort
and consistent range performance.
Efficiency where it matters most.
The Heart of Joy control system works in conjunction with the highly efficient energy recuperation
system to maximize energy recovery. In up to 98% of everyday driving situations, braking can be
achieved through energy recuperation alone, allowing energy to be recovered during deceleration and
downhill driving. As a result, efficiency gains are realized precisely where customers experience them
most: in everyday driving. For BMW, efficiency is not only about achieving longer range. It is about
delivering predictable energy consumption, stable range performance and a reassuring driving
experience, even when conditions change significantly. Whether on long-distance journeys, mountain
roads or routes with highly variable weather conditions, customers benefit from greater confidence
behind the wheel. The challenge demonstrates that efficiency in the BMW Neue Klasse is not the result
of a single technology. It is the result of a holistic vehicle concept in which aerodynamics, drivetrain,
battery technology, thermal management, energy recuperation and intelligent control systems work
together seamlessly. As the first model of the BMW Neue Klasse, the BMW iX3 demonstrates the next
generation of electric mobility from BMW. By translating technological innovation into measurable realworld
performance, it delivers what matters most to customers: confidence in every kilometer.

（青海/沈阳）宝马正加速推进新世代 BMW iX3 长轴距版在中国市场的最终验证工作。作为专为中国客户打造的新世代车型，中国专属的新世代BMW iX3正经历覆盖全国多样气候与路况的系统性整车测试，确保在真实使用场景中实现稳定性能、可靠续航与具有独特“宝马味儿”的驾驶质感。

中国疆域辽阔，一段行程跨越不同气候与路况已成为常态，这也对电动车在续航稳定性、能耗表现与舒适体验方面提出更高要求。新世代BMW iX3长轴距版通过广泛道路验证，确保车辆在各种环境变化下依然表现如一：从青海高原的高海拔区域，到气候变化显著的多样环境，新世代BMW iX3长轴距版在中国典型用车场景中展开实测，覆盖高温差、强紫外线、连续山路、高速长途、城市拥堵等多种复杂工况，全方位还原各地中国用户的日常出行环境。

以青海等高海拔地区为例，空气稀薄、坡度变化大，对整车热管理与能量分配提出更高挑战。新世代BMW iX3长轴距版在此类环境中进行重点验证，以确保车辆在严苛条件下依然保持稳定表现。同时，通过单日内显著温差变化的环境，对整车系统进行反复调校，进一步提升车辆在不同温度区间内的运行效率。宝马始终认为，电动车的效率不仅体现在数据层面，更体现在日常使用中的稳定表现。新世代BMW iX3长轴距版搭载BMW 新世代电驱系统，其通过智能能量管理与高效热管理系统，在多工况条件下实现性能与效率的平衡。无论是高海拔爬坡、高速巡航，还是城市通勤，车辆均可保持“所见即所得”的稳定续航表现，高效协同的能耗与空调系统，以及舒适、“人车合一”的驾乘体验。新世代BMW iX3长轴距版以系统化能力确保中国用户长途出行更安心，城市用车更高效，复杂环境下依然稳定可靠。

新世代BMW iX3长轴距版融合宝马全球工程研发实力与深入本土的测试成果，在质量、可靠性与用户体验方面全面满足中国市场的高标准要求。作为新世代技术的重要代表车型，新世代BMW iX3长轴距版不仅进一步强化宝马在电动化领域的技术实力，也标志着宝马在中国电动出行领域迈入全新发展阶段。

Munich. To mark the 40th anniversary of the BMW M3 E30, the LEGO Group and the BMW Group have come together to extend their collaboration with a special project. For the first time in their history, the two companies have teamed up to co‑create a unique LEGO^® Speed Champions BMW M3 E30 kit with a livery jointly designed by BMW Group and LEGO Group design teams.

This collaboration elevates the two companies’ successful partnership to a new level. The distinctive livery pays tribute to the car’s legendary heritage and draws inspiration from the BMW M Motorsport division. Besides the visually captivating forms and colours of the livery, it is unique in that it is applied not only to the scaled-down replica LEGO^® Speed Champions BMW M3 E30 version, but also to the actual BMW M3 E30. Accordingly, the launch of the small-scale version will be accompanied by an authentic showcar.

The LEGO^® Speed Champions BMW M3 is characterised by special attention to detail in its design, faithful to the original vehicle. Among the recreated design features are the BMW kidney grille, the rear spoiler and the front end with its four round headlights, characteristic of the first-generation BMW M3. The set contains 358 pieces and is 17 centimetres long and 7 centimetres wide. Builders will be able to enjoy endless racing fun, with functional wheels and a realistic driver minifigure wearing a BMW M T-shirt.

For added excitement, fans around the globe will soon be able to match their outfits with their beloved minifigure. A scaled-up version of the minifigure T-shirt will be available from 1 August 2026 onwards from BMW dealers and on lifestyle.bmw.com. Made from organic cotton, it features a high-quality print on the front and back.

Driven by the goal of reproducing iconic racing cars with LEGO bricks, the LEGO^® Speed Champions line has been delighting car enthusiasts and collectors of all ages. The iconic BMW M3 E30 sits perfectly within this tradition, allowing generations of fans to experience BMW Group culture and engineering excellence. This latest edition is sure to ignite racing passion as builders assemble the legendary touring car featuring a one-of-a-kind livery.

The LEGO^® Speed Champions BMW M3 E30 is now available for pre-order at LEGO.com and will be released in LEGO stores and at BMW dealers on 1 August 2026, €27.99 RRP. Available through BMW dealers in the EU/UK, as well as from lifestyle.bmw.com, LEGO shops, and LEGO.com worldwide.

In celebration of the 40th anniversary of the BMW M3 E30, the product launch on 1 August 2026 will be highlighted by a public presentation in Berlin. At the event, fans will be able to experience the BMW M3 E30 showcar with the co-created livery among many other highlights – marking another exciting milestone in this collaboration with the LEGO Group. 

Landshut. BMW Group Plant Landshut has started pre-series production of a key control unit for the BMW Group hydrogen drivetrain. The so-called “Energy Master” will in future be used in the new BMW iX5 Hydrogen. At the same time, the site is commissioning a second production line for the control unit used in the battery-electric vehicles of the Neue Klasse (BMW iX3 and BMW i3).

The Energy Master is the central control unit of the high-voltage system. In battery-electric vehicles, it is mounted on the high-voltage battery. In the BMW iX5 Hydrogen, a modified version performs a central control function within the drivetrain system and is installed on the BMW Hydrogen Flat Storage system. The control unit combines energy and data flows, manages the power supply for the e-machine and on-board electrical system, and ensures safe, intelligent operation of the overall system. This makes it the key interface between the fuel cell system, the innovative high-voltage battery and the electric drive machines.

Josef Hochreiter, Vice President Hydrogen Vehicles at the BMW Group: “Our ambition for the BMW iX5 Hydrogen is clear: a genuine BMW – with sheer driving pleasure. To achieve this, a perfectly coordinated overall system is crucial. The Energy Master is a key component in this: it intelligently controls the innovative high-voltage battery and, together with the third-generation fuel cell system, delivers assured driving dynamics.”

The plant’s expertise creates synergies between battery-electric and hydrogen-based drivetrain technologies. The close integration of electrical/electronics expertise and industrial series production makes the plant ideally suited to manufacture components for both technology paths. At the BMW Group, the development and production of the Energy Master are being carried out fully in-house for the first time.

Thomas Thym, Head of BMW Group Plant Landshut: “With the start of pre-series production of the hydrogen-specific Energy Master, we are reinforcing Plant Landshut’s role as a centre of expertise for innovative drivetrain technologies. Here we combine development, manufacturing expertise and industrial scaling – for battery-electric vehicles as well as hydrogen fuel cells.”

Landshut’s role in electromobility
BMW Group Plant Landshut is home to two production areas for the Energy Master. For battery-electric vehicles (BEV), the highly complex control unit has already been in series production since last year – currently for the BMW iX3 and BMW i3 models of the Neue Klasse. With the commissioning of the second production line, capacity for this will almost double. At the same time, pre-series production of the hydrogen-specific Energy Master for the BMW iX5 Hydrogen is now beginning.

In addition, Landshut plays a central role in the BMW Group hydrogen drivetrain network: the media distribution plate and the fuel cell stack housing for the current pilot fleet of the BMW iX5 Hydrogen were already produced here and have since been further refined. The media distribution plate ensures the precise distribution of hydrogen and air within the fuel cell, while the stack housing structurally integrates and protects the cell stack.

The new BMW iX5 Hydrogen
For the BMW iX5 Hydrogen, which will be launched in 2028, the BMW Group is introducing a new hydrogen tank concept. The arrangement and size of the tanks enable a range of up to 750 kilometres*. The BMW Hydrogen Flat Storage system makes particularly efficient use of the available installation space and is compatible with the Gen6 high-voltage battery without taking up interior space. This makes it possible to produce fuel cell models on the same production line as vehicles with other drive systems.

The BMW Hydrogen Flat Storage technology forms part of the drivetrain. Together with the fuel cell system and an innovative high-voltage battery, it delivers the brand-typical BMW driving pleasure. The latest generation of fuel cell technology (Gen3) will also be used; it is more compact, more efficient and more powerful than all previous generations and is being developed jointly by the BMW Group and Toyota Motor Corporation.

Series production of the fuel cell systems will begin from 2028 at BMW Group Plant Steyr; Landshut is firmly integrated as a technology and component location.

The BMW Hydrogen strategy
The BMW Group sees technological openness and a broad product portfolio as key success factors. By integrating fuel cell technology into the new BMW X5 series, the company is strategically expanding its series offering and making the advantages of hydrogen available to customers.

Hydrogen stands for electric driving with long range and fast refuelling, diversifies energy sources and reduces dependence on a single infrastructure or raw material supply chain.

Investment and funding strengthen Germany as an industrial location
Through the "HyPowerDrive" project the development of the powertrain and the tank system of the BMW iX5 Hydrogen is funded by the Federal Ministry of Transport (BMV) within the framework of the IPCEI Hy2Move. The federal government is providing funding of EUR 191 million. In addition, the project is (co-)financed by the state of Bavaria with a total of EUR 82 million. The funding is implemented by the Project Management Jülich (PtJ) and coordinated by NOW GmbH.

Since 2020, the BMW Group has invested a high three-digit million-euro sum in expanding electromobility and related key technologies at Plant Landshut.

CO2 emissions & consumption.

* As this is a prototype in the development phase, the statutory WLTP consumption data (and EPA) is not yet available.

Munich/Dingolfing. One out of two million: A BMW i5 M60 xDrive sedan in Tansanit Blue assembled at Plant Dingolfing is the two-millionth all-electric vehicle produced by the BMW Group. The anniversary vehicle is going to a customer in Spain.

BMW Group Plant Dingolfing: home to the most all-electric models

Plant Dingolfing began series production of all-electric automobiles in 2021 with the BMW iX. Today, it builds the widest range of BEV models within the BMW Group: the BMW iX, the BMW i5 sedan and touring, and the BMW i7. Since 2021, more than 320,000 all-electric vehicles have already been built at the Lower Bavarian site. This means that almost every sixth of the BMW Group’s total of two million BEVs comes from Dingolfing. In 2025, more than a quarter of the vehicles produced at Plant Dingolfing were all-electric.

Clear strategy with maximum flexibility

As part of the BMW iFACTORY, the BMW Group continues to pursue a technology-open approach in its plants: vehicles with different powertrains are flexibly produced in a mixed build on a single production line. For several years now, at least one all-electric model has been rolling off the line at every German BMW Group plant - e-mobility has become the new normal across the company’s production network. In doing so, the BMW Group is making a significant contribution to Germany being the world’s second-largest production location for electric cars today.

Beijing. The BMW Group’s exhibition stand at Auto China 2026 is dedicated entirely to the Neue Klasse. In Beijing, the new BMW iX3 Long Wheelbase, the new BMW i3 Long Wheelbase, and the new BMW 7 Series featuring Neue Klasse technologies are celebrating their world premieres. “With the introduction of the new BMW iX3 for China, the BMW i3 for China, and the new BMW 7 Series, we are marking an important milestone in the biggest future project in BMW’s history: the Neue Klasse. We are making a major leap – in technology, driving experience, and design,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “With the new BMW 7 Series, we are demonstrating how we are scaling the new technology clusters and the new design language across our entire portfolio. This is a powerful example of how every future model will benefit from the innovations of the Neue Klasse.”

The BMW Group’s presence at Auto China 2026 highlights its technological focus. The company is showcasing numerous forward-looking innovations in Beijing, including a digital experience featuring BMW Panoramic iDrive that is tailored entirely to the needs of customers in China, as well as driver assistance systems developed specifically for the demands of Chinese traffic conditions. The MINI brand is also present at Auto China 2026, attracting attention with two emotional concept cars.

The BMW iX3 and BMW i3: world premieres for the first two Neue Klasse models developed specifically for China.

The first Neue Klasse models developed in China for China are celebrating their world premieres at Auto China 2026: the new BMW iX3 and the new BMW i3. Both models embody the leap into a new era and reflect BMW’s ambition to lead innovation in China, the company’s largest single market, particularly in electrification, digitalisation, and software-defined vehicles.

With their distinctive Neue Klasse design language, the BMW iX3 and the new BMW i3 herald a new era in BMW design. Both models combine typical BMW proportions with a pared-back, more technical design language. Key features include a reinterpretation of the iconic BMW kidney grille, integrated light signatures, and forward-oriented lines.

Both the new BMW iX3 and the new BMW i3 are based on the sixth generation of BMW eDrive technology (Gen6). A key feature of Gen6 BMW eDrive technology is the cylindrical cell technology of the high-voltage battery. This enables a range of more than 900 kilometres on a single charge in the new BMW iX3, according to the CLTC cycle. In the new BMW i3, the maximum range, according to the CLTC cycle, exceeds 1,000 kilometres. Thanks to the Neue Klasse’s 800-volt architecture, both models can be charged at a fast-charging station with a peak charging power of 400 kW. According to the CLTC standard, this allows enough energy for up to 400 kilometres of driving to be added in ten minutes.

World premiere of the new BMW 7 Series – the first luxury sedan featuring Neue Klasse technologies.

The BMW Group is making a powerful statement with the new BMW 7 Series: as the most exclusive interpretation of sheer driving pleasure, it underlines its leadership in the luxury segment.

The new BMW 7 Series represents the most extensive model revision in the history of the BMW Group. In its seventh generation the BMW 7 Series once again makes a significant leap forward. As the brand’s flagship and image leader, the new BMW 7 Series assumes a pioneering role in introducing Neue Klasse technologies into existing models. This step also marks the beginning of a cross-segment and cross-powertrain technology roll-out that will benefit all future BMW models.

Design premiere of BMW’s luxury class.

The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW Iconic Glow kidney grille, and minimalist crystal headlights create a striking presence and strong visual identity. The side profile impresses with reduced surfaces, a distinctive character line, and refined details, while the rear is defined by newly designed lights and clear, precise forms.

Exclusive in-car experience: a sense of well-being with luxurious materials, modern design, and innovative technologies.

The interior of the new BMW 7 Series stands out through its combination of luxurious materials, modern design, and advanced technologies. The clear design language featuring high-quality surfaces, such as leather, textiles, wood, crystal glass, and metal, together with an immersive lighting concept with an ambient light strip and new lighting elements, creates an exclusive yet welcoming atmosphere.

BMW Panoramic iDrive and the BMW Passenger Screen open up new dimensions in entertainment and information.

The new BMW 7 Series combines the strengths of a luxury sedan with innovative Neue Klasse technologies to deliver a comprehensive digital user experience that places both the driver and the passengers centre stage. Highlights include the new BMW Panoramic iDrive with optimal driver orientation and the first-ever BMW Passenger Screen, the enhanced BMW Theatre Screen for a cinematic experience or mobile working in the rear, as well as the Bowers & Wilkins sound system with Dolby Atmos support for an outstanding audio experience.

The multimodal operating logic of the BMW Panoramic iDrive combines touch-based, haptic, and voice interaction. The BMW Intelligent Personal Assistant, featuring Amazon Alexa+ AI technology, plays a central role in this. ^[1]In China, the BMW Intelligent Personal Assistant is enhanced with DeepSeek AI technology.

New driver assistance systems in the BMW 7 Series.

The comprehensively upgraded Level 2 driver assistance systems in the new BMW 7 Series enable hands-free driving on motorways at speeds of up to 130 km/h in many European countries, the United States, and Canada, including automated lane changes following eye confirmation and “Entry-to-Exit” assistance. The City Assistant offers navigation-guided “Address-to-Address” driver assistance through BMW Symbiotic Drive. ^[2] BMW Symbiotic Drive ensures seamless interaction between assistance systems and human driving behaviour. The driver’s intention to accelerate, brake, or steer merges intuitively with AI-supported software. The BMW 7 Series relies on driver assistance technologies that were specifically adapted for the Chinese market.

New “Address-to-Address” driver assistance system specifically for the Chinese market.

Beginning with the BMW iX3, BMW is introducing a new driver assistance system developed specifically for Chinese traffic conditions. By the end of 2027, it will be available in 12 BMW models in China, including the new BMW 7 Series and BMW i3. For more than 20 years, BMW has been a pioneer in the development of driver assistance systems, always placing safety and reliability under complex, real-world conditions at the forefront. For the new generation of intelligent BMW driver assistance in China, BMW combines decades of experience in functional integration and operational safety with the strengths of locally trained end-to-end AI, developed in partnership with the Chinese company Momenta. The result is a unique system for navigation-guided “Address-to-Address” driver assistance. The central computer for automated driving works in harmony with the “Heart of Joy”. In the new iX3 and i3, BMW Soft-Stop technology delivers the smoothest assisted driving experience to date.

Another highlight of these new driver assistance technologies is the unique cooperative braking system. When driver assistance is activated, it allows the driver to influence the system with light braking input without deactivating assistance. This function underlines BMW’s symbiotic philosophy for Level 2 driver assistance systems, including in China. As a result, the driver remains involved in a collaborative interaction between human and artificial intelligence. The entire user experience with BMW Panoramic iDrive is designed to ensure that the driver is always informed about the system’s status and remains intuitively attentive.

A digital leap forward: BMW Panoramic iDrive and the digital user experience for China.

With the start of the Neue Klasse, the display and control concept becomes a key driver of the in-vehicle digital user experience. At its heart is BMW Panoramic iDrive, which will be shown for the first time in China in models with Neue Klasse technologies presented at Auto China 2026. These cutting-edge technologies were adapted to meet local market needs.

It is based on BMW Operating System X. The system is designed to be scalable within the brand: core functions, architecture, and design principles are globally uniform, while content, services, and technologies can be adapted to specific markets and regions.

This scalability allows BMW to tailor digital functions to different usage habits and regulatory frameworks. One example is voice interaction: while BMW relies on Amazon technologies in Europe and the United States, in China, it uses a proprietary solution developed in collaboration with local technology partners such as DeepSeek. This way, BMW integrates different technological approaches within the same system architecture without compromising quality, safety, or user experience.

BMW has comprehensively enhanced the digital system for the Chinese market. This goes beyond localisation, representing a version designed for China. Around 70 per cent of the Chinese version of the BMW Operating System X is developed in local development centres. On-site teams contribute their expertise in Chinese user behaviour, for example, in voice interaction, navigation, personalisation, and the integration of digital ecosystems.

A key factor in this success is close collaboration with leading Chinese technology companies. Together with partners like Alibaba, DeepSeek, Amap, and Huawei, BMW develops digital functions and services that integrate deeply into the Chinese ecosystem. These collaborations support the integration of modern AI technologies, local services, and content into the in-car experience.

Navigation is also deeply integrated into the overall digital experience. In collaboration with Amap, BMW offers high-resolution, lane-accurate navigation in China that precisely visualises complex traffic situations and urban junctions. The content appears consistently across all relevant display levels for safe and intuitive navigation.

Furthermore, BMW Panoramic iDrive opens up new possibilities for personalisation. Configurable content, customisable widgets, and AI-powered functions allow the digital vehicle experience to adapt to different usage scenarios, from daily commuting and family journeys to business trips.

That is why China plays a key role in the BMW Group’s global digital strategy. The combination of scalable system architecture, local development expertise, and close partnerships with Chinese technology companies allows BMW to implement market-specific digital innovations while making them available worldwide.

The BMW iX3 Flow Edition demonstrates the production-ready status of BMW E Ink technology.

The world premiere of the new BMW iX3 Long Wheelbase at Auto China 2026 is accompanied by the BMW iX3 Flow Edition concept car. It offers a striking example of the transition from a static to a dynamic vehicle surface. Its E Ink technology, seamlessly integrated into the bonnet, allows the driver to choose among eight carefully selected animations at the touch of a button. The iconic Chinese buildings resemble modernity and progress. Ranging from subtle to expressive, the design makes innovation visible and conveys the driver’s style and mood in a personalised and context-sensitive way. By integrating this technology into the bonnet of the BMW iX3 Flow Edition, the BMW Group takes E Ink to a new level. Integrated into a large-scale bodywork element for the first time, the concept car demonstrates the technology’s readiness for series production.

Special editions and one-offs highlight the diversity of the MINI brand.

With its diverse vehicle portfolio, MINI underscores its commitment to individual design and a broad range of character at Auto China 2026. This includes several special editions highlighting the brand’s design and heritage, including the MINI Paul Smith Special Edition, as well as various models from the high-performance John Cooper Works sub-brand.

A highlight of the display is the one-off MINI x Vagabund. Based on the MINI Countryman, two unique vehicles were created in collaboration with the Austrian design studio Vagabund. With a bespoke sound system, striking graphic accents, and an expressive colour scheme, the MINI concept cars become a mobile soundstage, embodying a spirit of adventure, community culture, and festival lifestyle. One of the two MINI x Vagabund vehicles will be presented in Beijing.

MINI will also showcase the MINI JCW “The Skeg” at Auto China 2026. The model is the result of a collaboration with Deux ex Machina and combines influences from surf and motorsport culture to highlight the sporty, progressive side of the MINI brand.

A series production preview of BMW’s hydrogen fuel cell technology: the BMW iX5 Hydrogen prototype in ‘Flow Emergence’ design.

Another eye-catcher at the BMW Group’s exhibition stand at Auto China 2026 is the redesigned vehicle from the BMW Hydrogen Pilot Fleet, which has been in global operation since 2023. From 2028, the new BMW iX5 Hydrogen will become the first BMW series-production vehicle powered by a hydrogen fuel cell drive. In doing so, the BMW Group is bringing the benefits of this technology into everyday use: electric driving with long ranges and short refuelling stops.

The BMW iX5 Hydrogen from the pilot fleet, presented at Auto China 2026, also draws attention with its design concept developed by Designworks Shanghai. Thematically aligned with BMW’s hydrogen fuel cell technology, the wrap concept, developed under the motto ‘Flow Emergence’, uses water as a metaphor to visualise the generation and transformation of energy in nature. Inspired by water landscapes and Far Eastern watercolour painting, it illustrates the condensation of time and energy. The flowing visual language, with gentle colour gradients, conveys the transition from stillness to movement and the unfolding from within. The design of the pilot fleet vehicle at Auto China 2026 symbolises the continuous transformation of energy for climate-friendly and sustainable mobility in the future.

Innovation and bespoke individuality across 4,400 square metres of exhibition space.

The BMW Group is exhibiting its BMW and MINI brands at Auto China 2026 across a record exhibition space of around 4,400 square metres. This space is almost three times larger than in 2024 and underscores the importance of the Chinese market to the company. The exhibition stand showcases a total of 42 vehicles, including 28 BMW vehicles and 14 MINI vehicles, with three world premieres and 14 vehicles that are individualised, customised, classic cars, or special edition cars. Two BMW motorcycles will also be featured at Auto China 2026.

The BMW Highlight Show, featuring a 300-square-metre LED wall, presents the new BMW iX3 Long Wheelbase and the new BMW 7 Series to visitors throughout the day. Through interactive exhibits, ten ‘Deep Dive’ stations invite visitors to explore the latest technologies and charging solutions, including robotics and bidirectional charging. The extensive BMW Individual range is illustrated through an exhibition of 164 paint samples and 36 leather samples. An immersive audio experience with Dolby Atmos and Bowers & Wilkins creates an exceptional sound environment.

The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.

The new BMW 7 Series – the first luxury sedan with technologies from the Neue Klasse.
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. With this update, the new BMW 7 Series takes another major leap forward in the middle of its seventh generation. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror[1], and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology[2], and a powerful software and electronics architecture delivering future-proof functionality.

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. The exceptionally poised and assured BMW 740d xDrive is now joined by the BMW 740 xDrive. And completing the line-up are two plug-in hybrid variants. In addition, a total of three BMW M Performance models demonstrate the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.
The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.
As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2‑axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection.
The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle.
With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.
All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.

The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.

Munich. In line with its sustainability strategy, the BMW Group is once again systematically leveraging product sustainability innovations in the new BMW 7 Series. This is evident, for example, in the use of a new battery cell technology and a higher percentage of secondary material in the wheel rims. These measures represent a targeted further development, applying proven sustainability approaches to another BMW model.

Sixth-generation (Gen6) battery cells in the new BMW i7: Measures to reduce CO₂e in core component.
Essential levers for reducing supply chain CO₂e emissions include increased use of secondary materials and renewable energies, in combination with selected product and process innovations.
Gen6 battery cells for the BMW i7’s high-voltage battery are manufactured exclusively using energy from renewable sources. The same applies to production of the necessary anode and cathode active material. Cell production also relies in part on secondary raw materials for the lithium, cobalt and nickel required. This reduces the overall supply chain CO₂e footprint of the Gen6 battery cell in the new BMW i7 60 xDrive by approximately 33 percent compared to the previous Gen5 cell used in the BMW i7 to date.

Aluminium wheels with high percentage of secondary raw materials.
From 2026, selected rim designs for the BMW i7 will be available with 70 percent secondary aluminium. Electrolysis of the remaining primary aluminium, as well as wheel rim production, is carried out in part using renewable energy. All components with a high percentage of secondary raw materials meet the BMW Group’s same strict quality standards, while also contributing to resource efficiency.

Enhanced efficiency during use phase.
With its EfficientDynamics technology package, the BMW Group optimises vehicle efficiency across all relevant subsystems during the use phase. This includes aerodynamics, lightweight construction, rolling resistance and overall energy management. EfficientDynamics has been used by the BMW Group across all drive technologies since 2007.

Production at BMW Group Plant Dingolfing.
All model variants of the new BMW 7 Series Sedan are produced at BMW Group Plant Dingolfing. The facility in Lower Bavaria, the Group’s primary plant for BMW luxury cars, increasingly relies on renewable energy for electricity and heating. 100 percent of its external electricity comes from renewable sources, some of which is also generated directly on site. In late 2025, an approximately 100,000-square-metre rooftop photovoltaic system with an output of almost 11 MWp was commissioned at the facility. In addition, a biomass heating plant went on-stream late last year to ensure that locally-produced heat is partially supplied from renewable energy sources.

In line with BMW Group’s sustainable development goals.
The BMW Group’s commitment to the Paris Climate Agreement and to reaching “net zero” no later than 2050 is an integral part of its holistic 360° approach to sustainability, which is anchored in its corporate strategy. The BMW Group has set itself ambitious science-based CO₂e targets for the coming years and intends to reduce its CO₂e emissions by a total of at least 40 million tonnes from 2019 levels by 2030.

Transparency through BMW Vehicle Footprint.
The BMW Group has published its vehicles’ Product Carbon Footprint, as validated by the German Technical Inspection Association (TÜV), in the so-called Vehicle Footprint for several years. This report is publicly available here for all drive trains of the new BMW 7 Series from the start of production and can also be accessed in the My BMW app. In this way, the BMW Group creates transparency around the percentage of secondary materials and CO₂e emissions throughout the vehicle’s lifecycle.

Munich/Milan. Presenting A Garden of Curiosity – an immersive installation cocreated by MINI and Paul Smith for the Salone del Mobile. Set in the historic Palazzo Borromeo d’Adda in Milan, A Garden of Curiosity adds yet another highlight to the rich history the collaborators already share. Connected by their British heritage and iconic designs, the two design houses come together to celebrate optimism, curiosity and innovative spirit. The installation combines Paul Smith’s signature use of colour with the eye for detail for which MINI is renowned and invites visitors to explore and enjoy the playful world of design. 

“Paul Smith and MINI complement one another perfectly, as our collaboration for this project demonstrates once again. We are united by the joy of design, and our shared enthusiasm for craftsmanship, innovation and individuality makes A Garden of Curiosity an experience full of colour, sound and expression,” said Holger Hampf, Head of MINI Design.

Visitors immerse themselves in colour and sound: an experience for all the senses

Set amid the enchanted garden of the Palazzo Borromeo d’Adda, the installation is accessed via a wooden footbridge that takes visitors across the courtyard and through a red door. The door represents a symbolic invitation to look and see. On the other side is the green space created by MINI and Paul Smith. It consists of pathways that are lined with plants and grasses and lead to open platforms and cubic installations. The iconic Paul Smith Signature Stripe runs discreetly through the garden as a recurring design element. Architecture, textures, colour and sound converge to create sensory experiences. 

Interactive theme rooms

The Colour Theory Room acts as a visual intersection between Paul Smith’s signature colour palette and the colours of the new MINI Paul Smith Edition. Visitors can arrange colour samples on an interactive wall, the overall picture changing constantly throughout the day with each new personal design. In keeping with the philosophy of Sir Paul, the wall also gives visitors the opportunity to experiment with colour combinations.  

The Listening Room builds on this experience with Sir Paul’s voice recordings, highlighting the importance of colour theory. Another open platform invites visitors to experience the space with all their senses, allowing them to consciously enjoy a moment away from the hustle and bustle of Milan.

Adding the joy of discovery to the installation, the new MINI Cooper Convertible Paul Smith Edition is waiting to be found and invites visitors to take a closer look. Its appearance and details not only reflect Paul Smith’s distinctive style, but also capture the brand’s playful, optimistic and independent spirit. This exclusive highlight of the installation merges into the charming overall scene.

“I’ve always adored my visits to Milan for Salone del Mobile and I’m delighted to be back in the city to introduce the world of design to my new MINI. I look forward to sharing this special project with you all,” said Sir Paul Smith.

Heritage meets curiosity

Walking through the courtyard to the installation, visitors are immersed in the history of MINI and Paul Smith. Here, they can explore three cars from the collaboration between the two companies, which stretches back to 1998: the Paul Smith 40th Anniversary Mini, the MINI STRIP by Paul Smith and another MINI Cooper from the latest Edition. The specially created colour Nottingham Green adds stylish accents to the Edition’s mirror caps, octagonal radiator grille and wheel hub covers with Paul Smith lettering. A selection of others details also reflect the distinctive style of Paul Smith and ensure this MINI Edition captures the essence of ‘classic with a twist’. 

The Paul Smith 40th Anniversary Mini: A one-off car from 1999, whose bodywork morphed into a living work of art with 86 stripes in 26 colours. The interior also contained surprising use of colour (e.g. the lime green glove compartment) and highlighted Paul Smith’s playful style.

The MINI STRIP by Paul Smith: Another one-of-a-kind creation, the MINI STRIP of 2021 – based on the MINI Cooper  – was reduced to the essentials, as per the principle of ‘less is more’. The minimalist design put the focus on construction and function, with the aim of showcasing a new-at-the-time, responsible approach to design.

A Garden of Curiosity will be open on 21 – 26 April 2026 as part of the Salone del Mobile in Milan. It can be visited in the House of MINI at Via A. Manzoni 41 each day between 10.00 a.m. and 7.00 p.m.

New York/Munich. An international jury of 98 motoring journalists has awarded the BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A)* not one but two titles. The first Neue Klasse model was named the 2026 “World Car of the Year”, beating out competitors across all powertrain categories. In addition, the BMW iX3 won the 2026 “World Electric Vehicle” accolade. During extensive test drives, the model impressed the jury with its outstanding performance and driving dynamics, as well as its standout technology features. For the BMW Group, this marks the tenth and eleventh title wins at the prestigious World Car Awards. Earlier, on 26 February, Oliver Zipse, Chairman of the Board of Management of BMW AG, was named “World Car Person of the Year” for 2026.   

The BMW iX3 is the first Neue Klasse model. It was presented at the IAA Mobility 2025. An instant success, it has established a new design language and set standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and an energy consumption of just 17.9–15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. The new BMW Panoramic iDrive brings innovation to the interior. The high-performance control unit Heart of Joy and BMW Dynamic Performance Control take driving pleasure to an entirely new level. Plenty of compelling reasons for the expert jury at the World Car Awards to declare the BMW iX3 the 2026 “World Car of the Year” – and thus the standout new vehicle on the international automotive markets – following extensive test drives. On top of that, the model won the 2026 “World Electric Vehicle” title. The awards were announced at the 2026 New York International Auto Show (1–12 April 2026).

The success of the BMW iX3 is based on the independent assessment of 98 journalists from 33 countries. They gave their detailed evaluations after test driving the various vehicles involved in the competition. The organisers of the World Car Awards collected and documented this data, which formed the basis for the final verdict. The BMW iX3 beat out 57 high-class contenders to take the “World Car of the Year” title. A total of 43 vehicles were in the running for the title of “World Electric Vehicle”.

Mike Reichelt, Head of Neue Klasse BMW, says: “We are happy with this fantastic accolade for the BMW iX3, the first representative of our Neue Klasse. The BMW iX3 marks the beginning of a new era at BMW – in terms of design language, range, charging capacity as well as driver assistance – and BMW Panoramic iDrive. Above all, the BMW iX3 represents the next generation of Sheer Driving Pleasure powered by the Heart of Joy. The innovations from the Neue Klasse will benefit our entire product portfolio.”

The BMW iX3 represents the technological quantum leap of the Neue Klasse.
As the first Neue Klasse model, the BMW iX3 brings a new era of driving pleasure to the road. The completely new design language of the fully electric Sports Activity Vehicle (SAV) makes for a distinctive appearance. The interior is defined by the new BMW Panoramic iDrive infotainment system. It is based on BMW Operating System X, which ensures excellent update and upgrade capability as well as context-sensitive, situationally aware control of all display and operating elements. The BMW Panoramic iDrive combines four key elements to form a unique display and operating system. The BMW Panoramic Vision is a newly developed information projection from A-pillar to A-pillar in the lower part of the windscreen with permanently visible, clearly structured information displays. It is complemented by the 17.9-inch, Free-Cut Design Central Display with high-resolution matrix backlight technology for intuitive touch control. The other two elements are the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls.

The BMW iX3 50 xDrive is powered by two electric motors that together deliver 345 kW/469 hp and 645 Nm of torque. It accelerates from zero to 100 km/h in 4.9 seconds and has a top speed of 210 km/h. At the heart of the new electronics and software architecture are four superbrain high-performance computers. Each is assigned a core function in the BMW iX3. The Heart of Joy manages driving dynamics, with additional computers controlling automated driving and parking, infotainment and essential and comfort functions. These superbrains offer up to 20 times higher computing power compared to previous BMW models. The Heart of Joy and the BMW Dynamic Performance Control software developed in-house deliver a confident and precise driving experience, perfect traction, efficient recuperation and – thanks to precise control of the electric motors – the smoothest stopping process in BMW history.

The sixth-generation BMW eDrive technology comprises a new drive with a fundamentally new high-voltage battery concept and 800-volt technology. It enables significantly longer ranges, faster charging at up to 400 kW and support for bidirectional charging functions. The high-voltage battery in the BMW iX3 50 xDrive now provides 108.7 kWh of usable energy, enabling a range of up to 805 kilometres on the WLTP cycle. At a DC fast charger, energy for up to 372 kilometres of range¹ can be added to the battery in 10 minutes.

Oliver Zipse named “World Car Person of the Year”.

The development of the Neue Klasse is inextricably linked to Oliver Zipse. As Chairman of the Board of Management of BMW AG from 2019, he guided the company through a period of profound changes and strategic transformation. This is when the groundwork was laid for the Neue Klasse models, marking the extraordinary transformation of the BMW brand. The jury explained: “Under his leadership, BMW has pursued a technology-open approach to electrification, digitalisation and sustainability, while maintaining a strong focus on brand identity and profitability. Zipse’s steady, engineering-led leadership has helped shape BMW’s direction in a rapidly evolving global automotive landscape.”

The jury members provide more than 413 million readers with information about automobiles.
The World Car Awards are presented annually, based on the verdicts of an international jury. The awards were created in 2003 to recognise outstanding innovations and new products from around the world. Over more than 20 years, they have firmly established themselves as a complement to national and regional awards. The jury members’ test results help more than 413 million readers worldwide with their purchasing decisions, making the award one of the most coveted accolades in the international automotive industry.

Vehicles eligible for “World Car of the Year” must be produced in volumes of at least 10,000 units/year. They must also be priced below the luxury-car level in their primary markets. Models eligible for “World Electric Vehicle” must be produced in volumes of at least 5,000 units/year. Another requirement is that a vehicle must have been on sale in at least two major markets – China, Europe, India, Japan, Korea, Latin America, USA – on at least two separate continents within the period 1 January 2025 to 30 March 2026. In addition to the “World Car of the Year” and “World Electric Vehicle” titles, this year’s event features awards in a further four categories.

Tenth and eleventh World Car Award wins for the BMW Group.
Prior to this year, the BMW Group had already won nine titles at the World Car Awards since the event was launched. The BMW 3 Series win of the “World Car of the Year” award in 2006 was a particular highlight. The two titles won by the Bavarian premium carmaker in 2026 see the new BMW iX3 add to the latest string of awards won by BMW models. Other recent events where the first Neue Klasse model scored successes were the “Best Cars” awards of German “auto motor und sport” magazine and the “Car of the Year Awards 2026” of British “What Car?” magazine. In addition, the BMW iX3 was named “Car of the Year” in several other countries and received the “Golden Steering Wheel” award for “Best Innovation” from “Auto Bild” and “Bild am Sonntag,” both published by Axel Springer Verlag (Germany).

As the second model in the Neue Klasse, it represents a technological quantum leap into a new era. The first all-electric BMW 3 Series launches as the BMW i3 50 xDrive, which has an electric motor on both the front and rear axles. The combined system power output is 345 kW/469 hp¹, the maximum torque is 645 Nm.¹ The highly efficient sixth-generation BMW eDrive technology, together with the new BMW Panoramic iDrive and Heart of Joy, delivers driving pleasure on a level never experienced before. With BMW Symbiotic Drive, the assisted driving experience is also entering a new era. The BMW i3 also stands for a modern interpretation of the hallmark design features of a BMW Sedan.

As a representative of the new design language, the new BMW i3 is immediately recognisable as a BMW 3 Series – assured, dynamic and intelligent. The hallmark BMW sporty silhouette proportions are reflected in the new 2.5-box design. Notable features are the long wheelbase, the greenhouse that slopes towards the rear and the short overhangs. The four-eyed face is familiar, yet still new. The BMW radiator grille and twin headlights merge into an innovative light signature, creating a powerful and expressive unit. The rear end, featuring prominently horizontal rear lights, further highlights precision and technological progress. The prominently flared wheel arches emphasise the sporty, wide stance of the new BMW i3. The interior offers a high level of spaciousness and makes full use of all the possibilities of the vehicle concept, which is consistently geared towards electromobility. At the same time, the interior represents driver-oriented sportiness. The new BMW Panoramic iDrive not only defines the modern and inviting interior, but also ushers in a new level of hallmark BMW driver orientation.

Sportiness and driving pleasure are invariably embedded in the DNA of the BMW 3 Series. The new BMW i3 sets new standards. Maximising the unmatched capabilities of electromobility, it offers impressively precise, effortless, and assured handling. The Heart of Joy high-performance computer shapes the BMW i3 driving experience. Its responses are ten times faster than in previous systems. Together with three other superbrain high-performance computers, the Heart of Joy forms the centrepiece of the new software and electronics architecture.

The new BMW i3 stands out for its excellent suitability for long journeys. Its range is up to 900 kilometres¹ (in accordance with the WLTP test cycle). DC charging capacities of up to 400 kW also drastically reduce charging times. The DC fast charger can recharge energy for up to 400 km¹ in 10 minutes (in accordance with ISO 12906 in the WLTP cycle). Sixth-generation BMW eDrive technology provides the prerequisites for this rapid progress. It comprises highly efficient electric motors, 800-volt technology and new high-voltage batteries with new round cells. The cell-to-pack design used enables high energy densities at pack level and a flatter high-voltage battery. The BMW i3 also features the bidirectional charging functions Vehicle-to-Load (optional AC charging Professional required), Vehicle-to-Home and Vehicle-to-Grid charging functions.

The BMW i3 is manufactured at the BMW Group plant in Munich, which is the home plant of the BMW Group. For more than a hundred years, the plant in Milbertshofen, in the north of Munich, has been producing premium vehicles. Over the last four years, the plant has seen significant modernisation: Alongside a new body shop, a cutting-edge vehicle assembly area incorporating logistics space has been constructed. The new buildings are in their final stages of expansion. Production of the new BMW i3 will start in these halls from August 2026. The first vehicles will be delivered from autumn this year. One year later, the production portfolio will be switched to exclusively fully electric vehicles of the Neue Klasse. The plant conversion includes a large number of modernisation measures.

https://redirect.bmw.com/bmw-i3-sedan

_{¹ All data provisional. Please note: Since no binding WLTP values are currently available, these are provisional values. In addition, the actual values depend on various factors, such as load, driving style, route, weather, auxiliary consumers (including air conditioning), tyres, and the age of the battery.}

Munich. Please find the satellite and streaming details of the BMW Group Keynote as follows:

18 March 2026.

11:00 - 11:40 A.M. CET – Design Premiere of the new BMW i3. LIVE

Technical data TV satellite transmission:

Contact SNG: +49 (0) 179-5079009 (Torsten Jobmann)
Contact on site : +49 151 23456 889 (Tom Forster)

Live Stream available at:

https://www.live.bmwgroup.com/en/live-streaming/ and

on BMW Group YouTube: https://b.mw/IuTd3

Munich. With the new BMW i3, the BMW Group is reaffirming its holistic approach to product sustainability – shining a light on a relevant dimension of product development that has been less visible up until now: health and well-being in the passenger compartment. To address this aspect of vehicle development, interior air quality, material selection and olfactory perception are systematically studied and evaluated at the company’s own odour laboratory.

Holistic product sustainability as a guiding principle.
The BMW Group considers sustainability throughout a vehicle's entire lifecycle – from raw material extraction through the supply chain and production all the way to the use phase and recycling. This 360° approach combines product sustainability, technological innovation and long-term company success. Health and well-being are embedded into product development and systematically integrated into processes and standards.

Interior air quality and its impact on health.
Vehicle interior air quality is an important factor for health and well-being inside the vehicle. Emissions from materials, as well as influences such as temperature and humidity directly impact vehicle occupants. When selecting materials for the vehicle interior, the BMW Group therefore pays close attention to avoiding emissions that could be detrimental to health. For more than 25 years, the company has relied on its own testing methods to measure and evaluate emissions and scent profiles in the vehicle interior. The latest findings from toxicology, health and sensory research are continuously applied to in-house standards that the BMW Group also actively shares in international standardisation and specialised bodies.
The aim is to ensure the interior has a scent that is authentic, discreet and high-end, reinforcing the brand's premium promise. The use of artificial fragrances is deliberately avoided.

Scent as a subconscious dimension.
The BMW Group deliberately addresses on scent in the vehicle interior, as this has a significant influence on the occupants’ health and well-being.
Scents act directly on the limbic system, evoking emotions and memories, and contributing to the subjective feeling of safety. A pleasant and subtle scent is therefore part of the premium experience and an expression of the brand's aspirations.
By minimising harmful emissions and selecting high-quality materials, the BMW Group acknowledges its responsibility for the health of its customers. Managing scent is therefore part of a holistic approach to sustainability across the entire lifecycle.

Inside the BMW Group scent laboratory.
At the BMW Group scent laboratory, materials, components and complete vehicle interiors are tested under realistic conditions. The analysis relies on the integration of modern measurement technologies and the trained sensory evaluation of BMW Group experts. Humans remain central to this process. This approach ensures compliance with legal requirements and adherence to internal quality standards. Scent is viewed as part of a multi-sensory, holistic experience. What matters most is not the individual component, but the interaction of all materials in the vehicle interior, which determines the overall olfactory experience.

Health and well-being as elements of product sustainability.
The new BMW i3 embodies an aspiration that applies to the entire BMW Group brand portfolio: In addition to a consistent decarbonisation strategy throughout the vehicle lifecycle, the model relies on a high percentage of secondary materials and innovative material concepts for the interior.
“Health and well-being are an integral part of product sustainability for us. Environmental factors and a growing health awareness are changing how we perceive our living spaces – including our cars. Our customers expect products that are designed to take their health and well-being into account. That is why interior air quality is a key product feature in our holistic approach to sustainability,” according to Nils Hesse, Vice President Product Sustainability at the BMW Group.

Munich. In the BMW i3, as with the BMW iX3, the BMW Group applies a 360° approach to sustainability. At its core is decarbonisation throughout the entire vehicle lifecycle – from product development through the supply chain and production to the end of the use phase. In this way, the second Neue Klasse model also contributes to achieving the ambitious, overarching CO₂e targets the company has set itself.

CO₂e benefits already after 1-2 years of use.
Depending on the drive train variant, annual mileage and source of the electricity used for charging, the new BMW i3 50xDrive already achieves a CO₂e advantage over a comparable model with an internal combustion engine after one to two years of use[1].

Decarbonisation in the supply chain.
Targeted decarbonisation is a key starting point for reducing CO₂e emissions throughout the supply chain. The use of renewable energies, the increasing share of secondary material, and product and process innovations – for example, in the Gen6 cell and high-voltage battery – contribute to a significant emissions reduction across the entire supply chain.
The results of this systematic approach are demonstrated by the emission reductions achieved: Specific measures during product development of the BMW i3 lowered supply chain CO₂e emissions by about a third.[2]

Innovative materials and technologies for interior and exterior.
The “Design for Circularity” principle is also systematically applied in the new BMW i3. The concept incorporates gradually increased use of secondary materials, targeted reduction of material selection and optimised dismantling capability.
For example, the BMW i3 uses 30 percent recycled plastic in its front bumper trim. At the same time, the number of different materials used for the entire bumper, excluding mounted parts, was reduced from 15 to 7, compared to the predecessor model (seventh-generation BMW 3 Series). Due to the high use of a plastic particularly suitable for recycling, the proportion of recyclable plastic was increased from approximately 46 percent in the predecessor to about 85 percent[3]. This enables the recovery of high-quality plastic recyclates from the vehicle.
Another example of how the “Design for Circularity” principle is implemented in the new BMW i3 is the Econeer seat covers offered as part of the “Essential” equipment line, which are made from a recyclable textile composite. The basic material for the upper fabric is 100-percent recycled PET. The use of recycled PET granulate – as the base material for the polyester yarn required – significantly reduces CO₂e emissions and water consumption during manufacturing compared to primary material. The dismantling capability of the seat cover has also been improved to facilitate a material-specific separation at the end of the lifecycle.

Use of secondary materials in the new BMW i3.
The new BMW i3 consists of approx. 30 percent secondary materials in total[4]^: These include cast aluminium components, such front and rear knuckle, with 80 percent secondary material content, and cast aluminium wheel rims with 70 percent secondary aluminium.The housing for the rear electric motor, produced at BMW Plant Landshut, comprises up to two-thirds secondary aluminium. A portion of the energy used in production comes from renewable sources.
In the Gen6 battery cells of the BMW i3 high‑voltage battery, secondary materials are partially used for cobalt, lithium and nickel. Energy from renewable sources is used in manufacturing the anode and cathode materials, as well as for cell production. In comparison to the previous model’s Gen5 cell, CO₂e emissions were reduced by approx. 33 percent per watt hour.
Further examples of the innovative use of engineering and secondary materials include the engine compartment cover and the storage compartment under the BMW i3's bonnet. The starting material for these consists of 30 percent recycled maritime plastic – post-consumer material from used fishing nets and ropes – while the base material for the yarn used in the textiles for the headliner, A-pillar and parcel shelf consists entirely of recycled material.

Enhanced efficiency during use phase.
With the EfficientDynamics technology package, vehicle efficiency is optimised across all subsystems during the use phase.
This encompasses aerodynamics, lightweight construction, rolling resistance and overall energy management, for example. Efficientynamics has been employed by the BMW Group since 2007, across all drive technologies.

BMW Group Plant Munich undergoes extensive modernisation.
BMW Group Plant Munich is the BMW Group’s main plant.For more than a century, the plant has been producing premium mobility in Munich’s Milbertshofen district. Over the past four years, the site has been completely modernised: In addition to a new body shop, a state-of-the-art vehicle assembly was also built, including logistics areas. The new facilities are now in the final stages of construction. Production of the new BMW i3 will get underway here in 2026. Just one year later, the Munich location will transition its production portfolio to exclusively fully-electric vehicles for the Neue Klasse. As the BMW Group’s oldest automobile production site, the plant sources 100 percent of its external electricity requirements from renewable energy.

In line with BMW Group’s sustainable development goals.
The BMW Group’s commitment to the Paris Climate Agreement and to reaching “net zero” no later than 2050 is an integral part of its holistic 360° approach to sustainability, which is anchored in its corporate strategy. The company has set itself ambitious science-based CO₂e targets for the coming years. The BMW Group intends to reduce its CO₂e emissions by a total of at least 40 million tonnes from 2019 levels by 2030.

Transparency through Product Carbon Footprint .
The BMW Group has published its vehicles’ Product Carbon Footprint, as validated by the German Technical Inspection Association (TÜV), for many years in the so-called Vehicle Footprint. This report is publicly available here for all drive trains of the new BMW 3 Series from the Start of Production and can also be accessed in the My BMW app. In this way, the BMW Group creates transparency around the percentage of secondary materials and CO₂e emissions across the vehicles’ entire lifecycle.

Munich/Arjeplog. The BMW 3 Series has been the embodiment of driving pleasure in the premium midsize class for five decades. All over the world, this icon of the BMW brand is renowned for its superior sportiness, precise handling and effortless agility, combined with long-distance driving comfort. As the latest generation BMW 3 Series is getting ready for launch, so is the first sedan model of the Neue Klasse: the fully electric BMW i3. Prototypes are currently undergoing a comprehensive test programme at the BMW Group winter test centre in Arjeplog, Sweden.

The BMW i3 will have its design premiere on 18 March 2026. The new fully electric model generation features a sixth-generation eDrive (Gen6). “The BMW i3 applies the sporty sedan’s typical characteristics to a completely new vehicle concept defined by the BMW 3 Series DNA. At the same time, pushing the conventional boundaries of electric mobility into new territory, thanks to the potential of our Neue Klasse,” says Mike Reichelt, Head of Neue Klasse BMW. The control unit consisting of the “superbrain” Heart of Joy and the BMW Dynamic Performance Control driving stack takes driving dynamics to an entirely new level. As the BMW i3 approaches series-production readiness, the test and development team is performing the final fine-tuning of driving dynamics components on the snow-covered roads and frozen lakes of Sweden.

Test drives for fine-tuning in extremely cold weather are a key part of vehicle testing. 
Endurance tests in freezing temperatures and wintry road conditions in Sweden’s extreme north are a long-standing BMW tradition. The snow-covered roads around Arjeplog and the specially prepared surfaces of frozen lakes provide the ideal environment for evaluating and fine-tuning drive and suspension systems Electronic control systems are a good example – the low friction coefficients of surfaces covered by snow and ice enable engineers to test, analyse and optimise the interactions of these systems under precisely reproducible conditions. This provides the foundation of the hallmark BMW driving pleasure. 

Highly innovative overall concept is key to an outstanding driving experience.
The Heart of Joy is one of four “superbrains” in the Neue Klasse. Complemented by the BMW Dynamic Performance Control software developed in-house, it forms the powerful new driving and dynamics control unit in the BMW i3, controlling the powertrain, brakes and some steering functions along with recuperation. Its responses are ten times faster than with previous systems. The result of this technological quantum leap is evident in the particularly effortless and exceptionally precise handling of the new BMW i3.

Even on slippery surfaces like those in Arjeplog, the Heart of Joy ensures agile propulsion. In addition, the extremely fast control of the two electric motors ensures superior driving stability. Only electric motors are capable of processing and executing the lightning-fast commands. This enables the BMW i3 to deliver a light-footed and comfortable drive in every situation. And with typical BMW 3 Series characteristics, it sets new standards in driving dynamics.

Even at the limits, the BMW i3 offers an extremely safe driving experience.
The new BMW i3 can be controlled with maximum precision. It responds instantly to steering inputs and creates a feeling of effortlessness. The Heart of Joy reduces the number of control interventions required – for example by the DSC system. The resulting cornering behaviour is more consistent and reproducible, giving the driver an even greater sense of assurance. In addition, the BMW i3 remains easy to control even when approaching the limits. The Soft-Stop function of the new BMW i3 is exceptional: precise control of the electric motors enables the smoothest stopping process in the history of the BMW 3 Series, without jerks and brake noise. The exceptional stability that the Heart of Joy provides, even on slippery surfaces like those found in Arjeplog, also improves efficiency. The precise control processes of the Heart of Joy allow the BMW i3 to recuperate energy as often and as intensely as possible, even when cornering, without compromising driving stability. “Sheer driving pleasure” redefined. 

Second model of the Neue Klasse: BMW i3 50 xDrive 
• Start of production: Second half of 2026
• Sixth-generation BMW eDrive (Gen6) with 800-volt technology
• Charging capacity: peak charging capacity up to 400 kW
• Electric drive unit with EESM technology on the rear axle and ASM technology on the front axle
• Max. system output: 345 kW/469 hp*
• 645 Nm torque*

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information as per WLTP is not yet available. 

Munich. BMW has achieved a triple success in the “Best Cars” readers’ poll conducted by German “auto motor und sport” magazine. In the “Large SUVs/Off-road Vehicles” category, 14.1 per cent of the votes cast went to the BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A)**, the first Neue Klasse model, enabling it to beat 69 competitors. Readers also awarded the BMW 2 Series Coupé the “Best Car” title in the “Compact Class” for the fifth consecutive year. And the BMW 3 Series took first place in the “Medium Class” category, with 12.4 per cent of the votes in a field of 26 competitors. Around 95,000 readers took part in what was the 50th iteration of the poll. With 480 models in 13 categories presented both online and in the “auto motor und sport” print edition, there were more vehicles to choose from than ever before.

In addition, January 2026 saw four BMW model series win awards at the “Car of the Year Awards 2026” of British car magazine “What Car?”. The BMW 4 Series was once again voted “Coupé of the Year” by the magazine’s editors and experts. For the third time in a row, the award for “Performance Car of the Year” went to the BMW M3 Competition Touring with M xDrive (fuel consumption, combined: 10.4 l/100 km; CO₂ emissions, combined: 234 g/km (WLTP), CO₂ class: G)**. Like no other model in its class, it combines performance with everyday usability, adding another chapter to the success story of BMW M models. BMW also won the “Luxury Car of the Year” award, which went to the BMW X7. The BMW iX3 achieved a particularly noteworthy result. The all-electric model won two major “What Car?” accolades, “Car of the Year 2026” and “Premium Electric SUV of the Year”. With these latest awards, BMW is continuing the string of successes it achieved in prestigious national and international competitions in 2025, with BMW vehicles from a wide range of market segments coming out on top in public polls, owner surveys and expert jury decisions.

Triumphs for the BMW iX3: “Car of the Year” in numerous countries.
Presented at the IAA Mobility 2025, the new BMW iX3 was an instant success. It establishes a new design language and sets standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and a consumption of just 15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. The new BMW Panoramic iDrive stands for innovation in the interior, while the Heart of Joy high-performance control unit and BMW Dynamic Performance Control enable driving pleasure on an entirely new level. These qualities also impressed the experts. The motor journalists at “Auto Bild” and “Bild am Sonntag”, two German publications from Axel Springer Verlag, honoured the BMW iX3 with the “Golden Steering Wheel” for “Best Innovation”. First awarded in 1976, the “Golden Steering Wheel” counts among the most prestigious accolades of the European automotive industry.

Other awards naming the BMW iX3 as the outstanding new vehicle included “Top Gear’s 2026 Car of the Year” (UK), “Swiss Car of the Year 2026”, “Car of the Year” at “Electrifying.com” (UK) and first place in the “Full Electric” category at the “LR66 Automobile Awards” (France). In addition, there were technology awards such as being included among “The Best Inventions of 2025” by “Time Magazine” (US). “Carwow” in the UK presented the BMW iX3 with its “Tech Trailblazer Award” at the “Car of the Year Awards 2026”. “Carwow” Germany honoured BMW Panoramic Vision, which made its debut in the first Neue Klasse model, as the year’s “automotive innovation”. High praise also came from Alma Media, one of Finland’s leading media companies. Experts from the daily newspaper Iltalehti, the business and financial newspaper Kauppalehti, and the online marketplaces Nettiauto and Autotalli, voted the BMW iX3 the “Best Electric Car of the Year” 2025. A jury member explained: “This may be the first competition the iX3 wins, but once it enters next year’s international awards, there will be plenty of trophies to come ...” For the readers of “Auto Zeitung” (Germany), it was already clear that the BMW iX3 deserved the “Auto Trophy” in the category “Best Electric SUV above 50,000 euros”. The BMW iX3 was also eagerly awaited on the Chinese market. Numerous media outlets described the model as the “Most Anticipated All-Electric SUV”.

BMW 5 Series: accolades for Sedan and Touring.

The BMW 5 Series added to its successes of the past years: the specialists at “Top Gear”, one of the most renowned names in motoring journalism in the UK and beyond, declared the BMW i5 Touring their “Best EV Estate”. At the “Auto Express New Car Awards” (UK), the BMW 530e (fuel consumption, combined: 8.4–8.0 l/100 km; CO₂ emissions, combined: 197–181 g/km (WLTP), CO₂ class: G)**^,1 was voted the “Premium Hybrid Car of the Year”. The automotive journalists at the French-language “Le Guide de l’auto” in Canada ranked the BMW 5 Series first in the categories “Mid-Size Luxury Cars” and “Electric Luxury Vehicles”, viewing both the all-electric and ICE versions as the outstanding vehicles in their respective segments. Expert verdicts also determine the awards presented by “Car and Driver”, one of the largest and oldest automotive magazines in the US. Here, the editors awarded the BMW i5 Sedan the “Editors’ Choice” accolade in the “Electric Mid-Size Luxury Sedan” category. “Carwow” in Spain crowned the BMW 5 Series its “Most Comfortable Car” of 2025. Readers of German “Auto Zeitung” magazine awarded the “Auto Trophy” for “Best Electric Sedan” to the BMW i5. The BMW 5 Series also won “Best Upper/Luxury Cass” honours. And the BMW 5 Series triumphed at the “Auto Bild Company Car Awards” as well. Readers voted the model series the overall winner in the “Upper Medium Class” category. The editors explained: “With its digital offensive, strong driving dynamics and the all-electric i5 variant, the Munich carmaker strikes a chord with company car drivers.” “Auto Bild” and “Bild am Sonntag” (Germany) awarded the “Golden Steering Wheel” in the “Upper/Luxury Class” category to the BMW M5 Touring (energy consumption, weighted, combined: 18.1–17.7 kWh/100 km and 5.5–5.2 l/100 km (WLTP); CO₂ emissions, weighted, combined: 124–118 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D; fuel consumption with discharged battery: 11.0–10.7 l/100 km (WLTP))**^,1. The high-performance model earned the highest points score of any car entered in this prestigious competition, thereby adding its name to the long list of BMW M award winners. 

Big wins: BMW 7 Series, BMW X7, BMW X6, BMW X5 and BMW iX.

An award for the most comfortable way to drive a BMW: at its “Electric Car Awards 2025”, British magazine “What Car?” declared the BMW i7 the “Best Electric Luxury Car”. In early 2025, the BMW X7 was named “Luxury Car of the Year” by the same magazine and successfully defended its title again this year. In South Africa, “Car Magazine”, one of the country’s leading automotive magazines, annually selects its “Top 12 Best Buys”. The editorial team chose the BMW 7 Series as its “Luxury Car”. Another set of awards presented in South Africa is the “Cars.co.za” “Consumer Awards”. This is based on a combination of expert assessments and owner surveys. The winning “Premium SUV” was the BMW X5 xDrive30d M Sport (fuel consumption, combined: 8.2–7.8 l/100 km; CO₂ emissions, combined: 215–204 g/km (WLTP), CO₂ class: G)**. In the category “Best SUV above 60,000 euros”, readers of “Auto Zeitung” (Germany) awarded the “Auto Trophy” to the BMW X5.

In the US, the BMW X5 received the “Car and Driver Editors’ Choice” award in the “Mid-Size Luxury SUV” and “Hybrid Mid-Size Luxury SUV” categories. The BMW 7 Series won the “Editors’ Choice” accolade in the “Full-Size Luxury Sedan” class, while the BMW i7 won the same award in the “Electric Full-Size Luxury Sedan” segment. The BMW X7 stood out for the jury as a “Full-Size Luxury SUV”, as did the BMW iX in the “Electric Mid-Size Luxury SUV” category. The results for the largest battery-electric BMW model were confirmed by J.D. Power’s “Electric Vehicle Experience Ownership Study” (US). The verdict: No model – irrespective of the type of powertrain – has more satisfied owners. This was also supported by the assessment of the “American Automobile Association” in its “AAA Car Guide”. The largest US automobile club and mobility service provider combines consumer and safety ratings with editorial expertise and named the BMW iX xDrive50 the “Overall Winner” and winner in the “Midsize SUVs” category. The BMW iX secured further wins in the “New Car Awards” of “Auto Express” (UK). The magazine’s experts awarded the model the “Large Premium SUV of the Year” and “Premium Electric Car of the Year” titles. 

One of the most important quality and satisfaction surveys worldwide is the “J.D. Power Automotive Performance, Execution and Layout Study” (APEAL). This US study focuses on emotional and subjective assessments. The BMW X6 won in its segment and also achieved the highest score of all vehicles included in the study. 

Strong performance from mid-range models.

The BMW 3 Series and 4 Series models, along with the BMW X3 and BMW X4 Sports Activity Vehicles, are important pillars of the company’s global market success. They represent a combination of sporty driving dynamics, exacting design and excellent everyday usability in key segments. “Car and Driver” (US) awarded the BMW 3 Series and BMW 4 Series Gran Coupé its “Editors’ Choice” accolade in the “Compact Luxury Sedan” segment, with the BMW i4 equally successful in the “Electric Compact Luxury Sedan” category. The BMW 4 Series and BMW X4 won their respective classes in the “J.D. Power Automotive Performance, Execution and Layout Study” (APEAL).

The BMW X3 grew more modern, distinctive and sporting in 2024. It impresses with a new design language, a comprehensive powertrain portfolio and a premium ambience marked by an individual style, complemented by BMW Operating System 9, BMW iDrive with QuickSelect and Digital Premium and an advanced range of assistance systems. With these qualities, the BMW X3 scored highly in its first full year on the market. Its visual appearance impressed readers in the “autonis” poll conducted by “auto motor und sport” magazine (Germany), netting it first place in the “Large SUVs/Off-road Vehicles” category. It also collected an “Editors’ Choice” award from “Car and Driver” (US) in the “Compact Luxury SUV” category. At the “New Car Awards” of “Auto Express” magazine (UK), it was named “Mid-size Premium SUV of the Year”. “Car Magazine” in South Africa likewise declared the BMW X3 the winner in this category, as part of its “Top 12 Best Buys” listing. The BMW X3 impressed owners as much as experts in South Africa, and the BMW X3 30e xDrive M Sport (energy consumption, weighted, combined: 16.7 kWh/100 km and 3.3 l/100 km (WLTP); CO₂ emissions, weighted, combined: 76 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined B; fuel consumption with discharged battery: 8.2 l/100 km (WLTP))**^,1 was also a winner at the “Cars.co.za” “Consumer Awards”. In Germany, readers of “Auto Zeitung” magazine awarded the “Auto Trophy” in the category “Best SUV between 30,000 and 60,000 euros” to the BMW X3. In the reader poll conducted by “Auto Bild Sportscars”, the top model in the series, the BMW X3 M50 (fuel consumption, combined: 8.3 l/100 km; CO₂ emissions, combined: 189 g/km (WLTP); CO₂ class: G) was named “Auto Bild Sportscar of the Year” 2025 in the “SUVs up to 100,000 euros” category.

The BMW Z4 is currently available as the BMW Z4 Final Edition for a limited time period, demonstrating once again that sheer driving pleasure is an intrinsic part of the BMW brand’s DNA. The “Sport Auto Award” poll of “Sport Auto” magazine (Germany) saw the BMW Z4 M40i (fuel consumption, combined: 8.4–8.0 l/100 km; CO₂ emissions, combined: 197–181 g/km (WLTP), CO₂ class: G)* take victory in the “Convertibles/Roadsters up to 100,000 euros” category by a large margin, with 31.1 per cent of the votes cast.

Compact, dynamic and equally successful with electric powertrains.

The entry-level model in the BMW product portfolio is the BMW 1 Series. In the “Auto Zeitung” readers’ poll, the series won the “Auto Trophy” in the category “Best Small Cars, City Cars & Compacts” with 15.7 percent of the votes cast; the BMW 2 Series Gran Coupé took victory as the “Best Medium Class” vehicle. The BMW 2 Series Coupé received the “Car and Driver Editors’ Choice” accolade (US) in the “Sport Compact Luxury Coupé” category. At the “Auto Express New Car Awards” (UK), the model series won the “Coupé of the Year” award. The BMW 2 Series also dominated the compact class in the “autonis” poll conducted by “auto motor und sport” magazine (Germany). The BMW 2 Series Coupé won with 40.8 per cent of the votes, followed by the BMW 2 Series Gran Coupé in second place with more than 26 per cent of the votes cast. In the US, the BMW X1 led its segment in the “J.D. Power Automotive Performance, Execution and Layout Study” (APEAL). It also won the “Car and Driver Editors’ Choice” accolade (US) in the “Subcompact Luxury SUV” segment. The award from “Le Guide de l’auto” (Canada) in the “Subcompact Luxury SUVs” category went to the BMW X1/BMW X2. The readers of “Auto Zeitung” magazine awarded an “Auto Trophy” to the BMW iX1, highlighting the comprehensive range of drive systems BMW offers in this vehicle segment.

BMW winning prestigious brand awards as well.

The numerous awards won by BMW models and BMW technology also reflect positively on the BMW brand. The “Kelley Blue Book Consumer Choice Award” (US) is an accolade based on actual purchasing and ownership decisions; BMW took “Best Car Styling Luxury Brand” honours. At the “Which? Awards” (UK), BMW received the “Electric Car Brand of the Year” award. In the “autonis” reader poll conducted by "auto motor und sport” magazine (Germany), BMW was voted “Design Brand of the Year”. And in the “Auto Trophy” poll of “Auto Zeitung” (Germany), the magazine’s readers awarded BMW the “World’s Best Brand” accolade.

Munich. BMW Group Plant Munich is entering the next phase, as the plant launches production of the first near-series test vehicles for the new BMW i3*. This marks the beginning of the final preparation phase for the start of series production in the second half of 2026.

“Production of pre-series vehicles is an important milestone for our plant,” says Peter Weber, Head of BMW Group Plant Munich. “For the first time, we have built a BMW i3 entirely at our plant – using state-of-the-art manufacturing technology and digitally connected processes. With production now close to series maturity, our logistics and production processes are performing under real-world conditions across all technologies: in our modernised press shop, the new body shop, the state-of-the-art paint shop and the new assembly area, as well as the innovative logistics structures. Over the coming months, we will apply the lessons learned from the ramp-up to further refine the processes for series production and ensure a smooth series launch.”

On the road to series production

Integration of new models begins with pre-series vehicles – a crucial step in gearing up for future series production.

What makes Plant Munich unique is that a team from the facility has so far worked alongside a team from the nearby pilot plant to assemble the first vehicles at the Research and Innovation Centre. With the completion of Plant Munich’s new manufacturing and logistics areas, vehicles now pass through all production steps on site. This means that all logistics processes, manufacturing equipment and operations must already run smoothly. Although quantities are still small, all parts are supplied via the designated material flows and processed on the production line. Every part and every production step is closely scrutinised. A particular focus is on the approval inspection for cutting-edge production equipment and tools, and on how these are digitally integrated with existing systems.

Running system tests for the future vehicle model helps identify further potential for optimisation. In the coming months, efforts will be directed towards refining processes, based on the insights gained.

Employee training – first virtually, then in the real world

During this phase, employees will also undergo intensive training: until recently, using augmented reality and now, on the new installations and machinery. Close cooperation across all areas of production will ensure operations are seamlessly integrated for a smooth and successful series launch.

Munich. Advances in electric drive technology and additional standard and optional equipment will enhance the appeal of the current BMW model range in spring 2026. The BMW iX1 and BMW iX2 all-electric models will come with new power electronics, for lower consumption and a longer range. The BMW 1 Series and BMW 2 Series Gran Coupé will have 2-zone automatic air conditioning as standard. Following the BMW iX3, other model series will gradually come to feature the new BMW emblem on the engine cover. 

Longer ranges for BMW iX1 and BMW iX2.

The BMW iX1 eDrive20 (WLTP combined (EnVKV): energy consumption 16.1–16.0 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A) and the BMW iX1 xDrive30 (WLTP combined (EnVKV): energy consumption 17.2–17.1 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A) will in future come with silicon-carbide semiconductor components in their power electronics (SiC inverter). This enables greater efficiency, reduces consumption on the combined WLTP cycle and increases the vehicles’ maximum range by a good 40 kilometres, to 514 and 466 kilometres respectively. Other models to include this technology from spring 2026 are the BMW iX2 eDrive20 (WLTP combined (EnVKV): energy consumption 15.7–15.6 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A) and the BMW iX2 xDrive30 (WLTP combined (EnVKV): energy consumption 16.7–16.5 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A), with similar effects on consumption and increases in maximum range to 512 and 477 kilometres respectively.

BMW iX3 option for faster AC charging, plus new colours.
The BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A) will in future offer the AC charging Professional option. This supports AC charging at up to 22 kW and also includes the Vehicle-to-Load function. The vehicle can then be used as a mobile power bank and supply external electrical devices with up to 3.7 kW of power.

And there will be three new, attractive exterior colour options for the BMW iX3 from spring 2026: Eucalyptus Green metallic, BMW Individual Frozen Space Silver metallic and Fire Red metallic. A new option available in combination with the BMW Contemporary Digital White Bicolour interior is the BMW Individual steering wheel in Digital White. Moreover, from March, the Contemporary, BMW M and BMW Individual interior designs will include a stainless steel loading sill. In conjunction with the M Sport Package and M Sport Package Pro, the BMW iX3 will include a vehicle key with M stripes.

BMW M revises drive technology – readying the BMW M5 and BMW XM Label high-performance models for the Euro 7 emissions standard.
From 2027, new emissions and exhaust regulations will come into force in the EU. These will require comprehensive technical upgrades, especially for high-performance vehicles like the BMW M5 and BMW XM. BMW M is responding to these requirements at an early stage, introducing optimised drive technology for the BMW M5 from March 2026 and for the BMW XM Label from April 2026. This applies to all EU countries as well as countries outside the EU that follow EU directives on emissions compliance.

The technical advances are focused on the M Hybrid system’s internal combustion engine. Key elements include optimised engine control, improved exhaust re-treatment and introduction of the Miller combustion process, which makes for increased efficiency and reduces emissions. The output of the V8 engine in the BMW M5 is adjusted from the previous 430 kW/585 hp to 400 kW/544 hp. The electric drive remains unchanged, but now comes with optimised software. The perfect interplay of the two powertrain elements ensures that the system output of the BMW M5 remains unchanged at 535 kW/727 hp (BMW M5 Sedan: energy consumption, weighted, combined: 17.7–17.3 kWh/100 km and 5.2–4.9 l/100 km (WLTP); CO₂ emissions, weighted, combined: 118–113 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D–C; fuel consumption with discharged battery: 10.7–10.5 l/100 km (WLTP); BMW M5 Touring: energy consumption, weighted, combined: 18.1–17.7 kWh/100 km and 5.5–5.2 l/100 km (WLTP); CO₂ emissions, weighted, combined: 124–118 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D; fuel consumption with discharged battery: 11.0–10.7 l/100 km (WLTP))¹. This makes for continued dynamic performance at the highest level.

The 4.4-litre V8 unit in the BMW XM Label (energy consumption, weighted, combined: 25.7 kWh/100 km and 5.3 l/100 km (WLTP); CO₂ emissions, weighted, combined: 121 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D; fuel consumption with discharged battery: 12.9 l/100 km (WLTP))¹ will also benefit from the Miller combustion process. With its system output unchanged at 550 kW/748 hp, the BMW XM Label remains the most powerful BMW M production model. By taking this action, BMW M ensures that its customers have consistent access to state-of-the-art high-performance vehicles that meet future environmental requirements with innovative technology, even under volatile regulatory conditions. Without compromising on the characteristic BMW M performance.

2-zone automatic air conditioning for BMW 1 Series and BMW 2 Series Gran Coupé.
The BMW 1 Series and BMW 2 Series Gran Coupé will come with 2-zone automatic air conditioning as standard from spring 2026. Moreover, the BMW Individual Tanzanite Blue metallic exterior colour will in future be available for both models in conjunction with the optional roof in Black. The BMW 1 Series with optional M Sport package as well as the BMW M135 xDrive (WLTP combined (EnVKV): fuel consumption 8.2 l/100 km; CO₂ emissions 185 g/km; CO₂ class G) can now be ordered with the additional Cape York Green metallic exterior colour.

Supremely sporty looks: BMW 4 Series with M Carbon mirror caps.
When ordered with the optional M Sport package, the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé can in future be fitted with optional M Carbon mirror caps. This offer does not apply to the BMW 4 Series M Performance models, where specific mirror caps are available as part of the M Carbon package. 

Help when it is needed: Tyre repair kit Plus.
From spring 2026, the tyre repair kit Plus will come as standard for various BMW models. It makes for particularly quick and reliable help in the event of a puncture. It will now be added to the BMW 2 Series Active Tourer plug-in hybrid, the BMW 5 Series Sedan (depending on the choice of alloy wheels), the BMW X3, the BMW 7 Series, the BMW 2 Series Gran Coupé and the BMW iX.

New BMW emblem: Hallmark of the BMW models.
Following the BMW iX3, other model series will gradually come to feature the new BMW emblem on the engine cover from February 2026 onwards. The changeover to the new M logo will happen over the same time period. 

^* All new models due to enter production in March 2026.

¹ For plug-in hybrids: weighted, combined (EC AC charge weighted).

All descriptions of model variants, equipment, technical data, consumption and emission values are for vehicles as offered on the German market.

All technical data are preliminary.

Beijing, January 21, 2026. BMW is progressing toward the world premiere of the BMW iX3 Long Wheelbase, its most advanced intelligent all-electric Sports Activity Vehicle (SAV) to date. Developed specifically for the Chinese market, the model will celebrate its global debut at the Beijing Auto Show 2026 and is scheduled to enter the market in the second half of the year.

As the first long-wheelbase all-electric SAV based on BMW’s Neue Klasse architecture, the BMW iX3 Long Wheelbase represents a major step forward in the brand’s electrification, digitalization, and localization strategy. The vehicle embodies BMW’s guiding principle of “In China, for China, and with China,” while contributing technologies that will also shape BMW’s global portfolio.

“The BMW iX3 Long Wheelbase marks an important milestone in how we bring innovation, driving pleasure, and digital intelligence together for the Chinese market,” said Birgit Boehm, President and CEO of BMW Brilliance Automotive Ltd. “Neue Klasse technologies developed in China are becoming an integral part of BMW’s global technology roadmap and brand DNA.”

Long Wheelbase Concept: Space Meets Driving Balance

With a wheelbase extended by 108 millimeters, the BMW iX3 Long Wheelbase delivers significantly enhanced rear-seat comfort and overall spaciousness—key attributes for customers in the Chinese premium segment. At the same time, the vehicle maintains balanced proportions and dynamic character that defines BMW Sports Activity Vehicles.

A China-specific chassis and suspension setup has been developed to ensure a refined balance between comfort and stability across a wide range of driving scenarios, from everyday urban use to dynamic long-distance travel. The long-wheelbase configuration has been integrated without compromising agility, steering precision, or overall vehicle control.

Central to the vehicle’s dynamic behavior is BMW’s new Heart of Joy control unit together with the BMW Dynamic Performance Control software stack. This system coordinates powertrain, braking, energy recuperation, and steering functions in real time, enabling smooth transitions, consistent responses, and a natural, confidence-inspiring driving experience. The result is supreme traction and thanks to the unique Soft Stop function, the smoothest stopping process ever achieved by a BMW.

BMW Panoramic iDrive: Intelligent, Driver-Oriented Interaction

The BMW iX3 Long Wheelbase introduces BMW Panoramic iDrive, a next-generation human-machine interface designed to keep the driver focused while delivering comprehensive digital functionality. The system is built on BMW Operating System X, forming the software foundation for a highly intuitive and responsive UI/UX experience.

At the core of BMW Panoramic iDrive is a clearly structured “Visual Cone” layout that combines BMW Panoramic Vision, a 3D Head-Up Display, a driver-oriented Central Display, and a shy-tech multifunction steering wheel with illuminated controls and haptic feedback. This setup ensures that essential information remains within the driver’s natural field of vision, reducing cognitive load and enhancing safety.

The digital experience has been deeply localized for China. The Chinese derivative of BMW Operating System X incorporates approximately 70 percent locally developed software engineering, underscoring BMW’s strong in-market development capabilities. Navigation developed in collaboration with Amap provides precise visualization of complex intersections and highway ramps. The BMW Intelligent Personal Assistant, enhanced by large language models from Alibaba and DeepSeek, enables faster and more natural voice interaction.

Integration with Huawei technologies—including Digital Key, HiCar, and the My BMW App based on HarmonyOS NEXT—supports seamless connectivity between the vehicle, personal devices, and home ecosystems.

In parallel, BMW is developing a China-specific Advanced Driver Assistance Systems (ADAS) software stack in collaboration with Momenta. Tailored to local traffic conditions and usage scenarios, the system is designed to deliver highly capable driver-assistance functions optimized for complex urban environments, highways, and long-distance travel in China, further enhancing safety, comfort, and driving confidence.

Next-Generation BMW eDrive Technology

Built on an 800-volt electrical architecture, the BMW iX3 Long Wheelbase features sixth-generation BMW eDrive technology, including cylindrical battery cells and the in-house-developed BMW Energy Master. This technology foundation enables a CLTC combined range exceeding 900 kilometers, positioning the vehicle among the most efficient premium electric models in its segment.

With a maximum charging capacity of up to 400 kW, the BMW iX3 Long Wheelbase can add more than 400 kilometers of range in approximately ten minutes, while charging from 10 to 80 percent takes around 21 minutes. Vehicle-to-load (V2L) functionality further expands everyday usability by allowing external electrical devices to be powered directly from the vehicle.

Toward the Global Debut

The BMW iX3 Long Wheelbase is currently undergoing comprehensive development and validation programs in China and internationally. Following its world premiere, the BMW iX3 Long Wheelbase is planned for availability in China and selected international markets, including Thailand, Malaysia, Indonesia, and India.

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle.

For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics.
The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+:  Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

Munich. BMW Group Plant Munich is ready for the production of the next vehicle generation. The manufacturing equipment has been installed in the new body shop and assembly line, and functional checks have been successfully completed. During this so-called "Common Function Test," every system undergoes dry runs, in which production planners and plant technicians put the machinery through its paces. All production steps are executed without any parts in the system. Cycle by cycle, an invisible vehicle takes shape. Although no actual car is produced, this process provides the certainty that everything operates seamlessly and as planned.

Peter Weber, head of BMW Group Plant Munich, is delighted: “Just in time for the holidays, we have reached an important milestone: All manufacturing technologies and equipment are ready to go, and we are already training our associates for production of the BMW i3. We are taking major strides towards production of first pre-series vehicles, which will then come completely from our plant.”

However, plant employees will have to remain patient a little longer until then. BMW i3 assembly, which has so far been carried out at the nearby Research and Innovation Centre, will be relocating to Plant Munich in January. With this move, all technologies at Plant Munich are then in place to continue rigorous testing of the complete production system. Series production of the new BMW i3 will then ramp up in summer 2026.

Typical iFACTORY: digitally planned and tested

Plant Munich is consistently aligned with the guiding principles of the BMW iFACTORY. Both the new body shop and new assembly line were digitally planned and built from the outset. Existing installations in the press shop and paint shop are also integrated into the BMW Group’s Virtual Factory. This made it possible to conduct functional testing of all technologies for the new vehicle generation virtually and well in advance.

Extensive remodelling completed in just 18 months

In just 18 months, about a third of the plant grounds has undergone extensive remodelling. Old halls were dismantled, and a new assembly, logistics centre and body shop were built – all while still manufacturing up to 1,000 BMW 3 Series and 4 Series vehicles per day. Series production of the new BMW i3 is scheduled to begin in the second half of 2026.

Munich. The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

At the BMW booth in the Silver Lot in front of the South Hall at the Las Vegas Convention Center, visitors can experience the BMW Panoramic iDrive with the new AI-powered BMW Intelligent Personal Assistant in the BMW iX3. Through its collaboration with Amazon, BMW becomes the first automaker to integrate Alexa+ technology into its vehicles—a major step forward for in-vehicle conversational AI. With natural dialogue and intelligent capabilities, the system moves beyond simple voice commands to deliver a context-aware, personalized experience that helps drivers stay focused on the road. This new level of voice interaction can also be experienced at Amazon’s Devices & Services Exhibit in the Venetian Hotel, Ballrooms G-J.

The new BMW iX3 represents a leap forward in development that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalization and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technological innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

In 2023, the BMW i Vision Dee showed a vision of the Neue Klasse becoming a true companion with conversational AI capabilities. With a gigantic dashboard, the new display and operating concept BMW Panoramic iDrive was revealed in a spectacular way at CES 2025. With the new BMW iX3 coming to CES 2026, which embodies these key innovations, the BMW Group delivers on the promises made at previous CES appearances.

* References:
Car of the Year from Electrifying.com
Time Magazine Best Inventions 2025 
Top Gear’s Car of the Year
Beste Innovation 2025 Autobild Goldenes Lenkrad
Carwow Auto Innovation Award
CAR Magazine: BMW iX3 (2025) review: Neue Klasse, new benchmark 
Auto Express: The New BMW iX3 Is So Good, it Might Just Be The Best Car On Sale 
The Sun: BMW’s new iX3 is a tech-packed electric SUV that rewrites the rulebook — it’s cheaper, faster and goes way further 

On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.

Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. Since the start of the first model generation in 2002, this open-top sports car has been wowing customers with its unique combination of peerless design, a purist driving experience and sporty dynamics. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item. It comes with specific equipment elements that create individual highlights on the outside as well as in the interior. At the same time, the Final Edition represents this iconic two‑seater’s crowning glory. Production of the BMW Z4 will come to an end in March 2026.

Customers will have a short order window for the BMW Z4 Final Edition, beginning in late January 2026.

Distinctive looks for an unmistakeable personality.

The distinguishing exterior feature of the BMW Z4 Final Edition is its exclusive Frozen Matt Black paint finish. This colour, which underlines the model’s individual and dynamic flair, is only available for the Final Edition of the BMW Z4. It looks particularly impressive when combined with the M High-gloss Shadowline exterior trim, which is part of all Final Edition models. In addition to Frozen Matt Black, customers can select other colours from the BMW Z4 range, at no extra cost. The M Sport brake in High-gloss Red is also included with the BMW Z4 Final Edition. It impresses with particularly effective deceleration and attractive looks.

Red accents in the interior.

The distinctive contrasting red seams selected especially for the Final Edition provide a literal common thread which, in this case, ties together the instrument panel, centre console, door trims and M Sport seats in Vernasca

Leather/Alcantara. Another attractive eye-catcher is the M Alcantara steering wheel with contrasting seams to match. It accentuates the sporty character of the BMW Z4 Final Edition to perfection, while specially engraved door sill strips enhance its exclusivity.

Available for all models.

The Final Edition is available for the 145 kW/197 hp BMW Z4 sDrive20i (WLTP combined (EnVKV): fuel consumption 7.4–7.3 litres/100 km; CO₂ emissions: 166–164 g/km, CO₂ class F)* as well as the BMW Z4 sDrive30i delivering 190 kW/258 hp of power (WLTP combined (EnVKV): fuel consumption 7.4 litres/100 km; CO₂ emissions: 167 g/km, CO₂ class F)*. The Edition also extends to the range-topping BMW Z4 M40i (WLTP combined (EnVKV): fuel consumption 8.7–8.0 litres/100 km; CO₂ emissions: 197–181 g/km, CO₂ class G)* powered by a 250 kW/340 hp six-cylinder in-line engine.

Offered for all models regardless of the transmission selected, the Final Edition trim level costs 4,200 euros. It requires the M Sport package already included as standard in the BMW Z4 sDrive30i and BMW Z4 M40i. With the BMW Z4 sDrive20i, the Final Edition is charged at 7,400 euros, as the M Sport package is not part of the standard equipment for this engine variant and is therefore added to the vehicle at the usual cost of 3,200 euros.

The history of the BMW Z4: Launch of the first generation in 2002.

The BMW Z4 is part of a long-standing BMW tradition of open-top two‑seater sports cars. This successful lineage includes icons such as the BMW 328 Roadster, the BMW 507 and the BMW Z8.

The BMW Z4 had its premiere in autumn 2002, as the direct successor to the BMW Z3 launched in 1995. And, like its predecessor, the BMW roadster known internally as the E85 series was produced at the BMW Plant Spartanburg in the US state of South Carolina.  

With its long bonnet and short rear, the design of the BMW Z4 signalled power and sporting prowess. In the cabin, the low seating position just in front of the rear axle made for an unforgettable roadster driving experience. The BMW Z4 set new standards with a torsional stiffness previously unmatched in the convertible and roadster segment. Its supreme agility was also due to its 50/50 weight distribution. The BMW Z4 M Roadster was the first generation’s range-topper. Fitted with the 252 kW/340 hp six-cylinder in-line engine from the BMW M3, it accelerated from 0 to 100 km/h in 5.0 seconds.

The second BMW Z4 generation: Unchanged dynamic appeal, electro-hydraulic retractable hardtop as standard.

In December 2008 BMW introduced the second generation of the Z4 to the world. The new two-seater known internally as the E89 model series again combined classic proportions with leading-edge engineering.

It came with a completely new, electro-hydraulically retractable hardtop made up of two roof sections. Featuring an aluminium shell design, the hardtop was included as standard and could be opened or closed at the touch of a button in just 20 seconds. With the hardtop in place, the BMW Z4 offered the refined comfort of a sporty premium coupé. The interior of the new BMW Z4 had gained much over the first-generation model in terms of headroom and elbow room. In addition, this marked the first time the roadster used the BMW iDrive infotainment system.

The third-generation BMW Z4: Modern interpretation of the classic open-top sports car.

BMW premiered the third – and current – generation of the BMW Z4 in August 2018 at Pebble Beach Golf Links near Monterey, California. The BMW Z4 world premiere revealed a modern interpretation of the classic open-top sports car. A premium roadster boasting an electrically operated fabric softtop, sporty handling and a purist, driver-focused interior design. This was complemented by premium-quality driver assistance, infotainment and connectivity features. Unparalleled in this segment is the three-litre straight-six engine with M TwinPower Turbo technology in the BMW Z4 M40i, which has been offered with a manual transmission since 2024 as the Pure Impulse Edition. The Final Edition will be the pinnacle of the third-generation BMW Z4.

Munich. BMW models have achieved outstanding results at two prestigious German awards events. The BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 679–805 km (WLTP); CO₂ class(es): A)** – the first Neue Klasse model – won the “Golden Steering Wheel” as the “Best Innovation” of 2025. Another one of the “Golden Steering Wheels” awarded by German “Auto Bild” and “Bild am Sonntag” went to the BMW M5 Touring (energy consumption, weighted, combined: 18.1–17.6 kWh/100 km and 5.3–5.0 l/100 km (WLTP); CO₂ emissions, weighted, combined: 119–114 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D–C; fuel consumption with discharged battery: 10.9–10.7 l/100 km (WLTP))** ^,1, which effortlessly took the win in the “Upper/Luxury Class” category. The readers of German “Auto Zeitung” likewise considered BMW models superior. They voted for BMW vehicles as overall champions in no fewer than eight vehicle classes. The victorious models range from the BMW 1 Series to the BMW 5 Series, from the BMW iX1 to the BMW X5. Vehicles powered by conventional internal combustion engines were as successful as battery-electric models like the new BMW iX3. In addition, BMW defended its title of “World’s Best Brand”.

“We offer our customers the ability to choose from a full range of exciting products across all segments, with all types of powertrains. The prestigious ‘Golden Steering Wheel’ and ‘Auto Trophy’ awards are a clear validation of our strategy, our products and the appeal of our brands,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Since its world premiere in September, the BMW iX3 has been a sensation: pre-orders are even exceeding our high expectations, demonstrating an extraordinary level of customer interest. The fact that the BMW iX3 has now won two of Germany’s most prestigious automotive awards, even before its official market launch, underscores the pioneering role and the uniqueness of the BMW iX3.”  

“Golden Steering Wheel” – 49 years of honouring the most significant new vehicle models.
The “Golden Steering Wheel” is awarded by German “Auto Bild” car magazine and German weekly newspaper “Bild am Sonntag”, both published by Axel Springer SE. It counts among the most prestigious accolades of the European automotive industry. First presented in 1976, these annual awards honour outstanding new vehicles released on the German market. The nominations for the 49th iteration of the event comprised 72 new models from 2025. Based on readers’ votes, three models in each vehicle class progressed to the finals at the German DEKRA-Lausitzring race track. Here, the top competitors faced a jury of race car drivers, industry experts and motor journalists from “Auto Bild” and “Bild am Sonntag”. Following comprehensive tests, the jurors awarded points ranking the vehicles’ everyday usability, quality, sustainability, powertrains and driving characteristics. Value for money and efficiency also formed part of the assessment.

Motor journalists award BMW iX3 “Golden Steering Wheel” as “Best Innovation”.

The 2025 IAA Mobility show in Munich saw the world premiere of the new battery-electric BMW iX3 – the first Neue Klasse vehicle. The new BMW iX3 establishes a new design language and sets standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and a consumption of just 15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. Other highlights include the BMW Panoramic iDrive, which combines four central elements into one powerful unit. With the high-performance Heart of Joy central computer and BMW Dynamic Performance Control, the new BMW iX3 takes driving pleasure to an unprecedented level. That was also the motor journalists’ assessment as they awarded the BMW iX3 the “Golden Steering Wheel” for “Best Innovation”, thus adding to the large BMW trophy collection. Since 2019, at least one of the coveted awards has gone to Munich every year.

Top score and class win for BMW M5 Touring.

The BMW M5 Touring won the “Golden Steering Wheel” in the “Upper/Luxury Class”. The performance car’s third generation features a new M Hybrid powertrain that combines an exhilarating V8 engine with a BMW eDrive motor integrated into the transmission, for a system output of 535 kW/727 hp. With its versatile luggage capacity of 500 to 1,630 litres, the BMW M5 Touring offers even more everyday usability than a sedan – an advantage that was not lost on the jury. They also rated the performance model ahead of the other finalists in its class in all driving disciplines, as well as in terms of value for money and consumption. Overall, the BMW M5 Touring scored a higher points total than any other vehicle – of any class – in this year’s “Golden Steering Wheel” contest.

“Auto Trophy”: renowned award, historic success.

German car magazine “Auto Zeitung” has presented its “Auto Trophy” awards since 1987, making this one of the German automotive industry’s most established awards events. In 2025, there were around 400 models/brands in 18 classes to choose from, reflecting the wide range of vehicles available on the German market. Between 10 September and 21 October 2025, a total of 9,872 readers took part in the poll, registering their votes online or sending in ballot papers by mail. In the end, the magazine’s readers awarded BMW and its vehicles a total of nine “Auto Trophies”. Never before has a manufacturer been so successful in this established readers’ poll. The result even surpasses the brand’s very good achievement in 2024, when BMW garnered eight first places, and confirms that readers hold the current BMW model portfolio in very high esteem.

These are the classes where BMW models or the BMW brand came out on top:

“Best Small Cars, City Cars & Compacts”: BMW 1 Series (15.7%)*.

“Best Medium Class”: BMW 2 Series Gran Coupé (19.4%)*.

“Best Upper/Luxury Class”: BMW 5 Series (25.4%)*.

“Best SUV between 30,000 and 60,000 euros”: BMW X3 (19.7%)*.

“Best SUV above 60,000 euros”: BMW X5 (14.1%)*.

“Best Electric Sedan”: BMW i5 (20.5%)*.

“Best Electric SUV under 50,000 euros”: BMW iX1 (18.3%)*.

“Best Electric SUV above 50,000 euros”: BMW iX3 (17.9%)*.

“World’s Best Brand”: BMW (22.1%)*.

* Share of votes cast.

** Consumption and emissions data:

The figures for fuel consumption, CO₂ emissions, energy consumption and range are for vehicles as offered on the German market. All data are based on the new WLTP test cycle. Energy consumption and emissions data refer to the German Passenger Car Energy Labelling Regulation (EnVKV).

¹ For plug-in hybrids: weighted, combined (EC AC charge weighted).

Munich. BMW is bringing innovation and electric mobility into new areas of life with its new electric stand-up paddleboard (SUP).
The BMW x SipaBoards is the product of a collaboration with Slovenian manufacturer SipaBoards, the market leader in the field. The boards are self-inflating and combine electric drive technology with high-grade materials, digital connectivity and a flexible energy system. This is the first time BMW has offered an electrically powered product designed for water sports, opening up a new chapter in riding pleasure in the process. BMW Group Designworks took care of the visuals.

Electric lifestyle on the water.

Stand-up paddleboarding has grown into an extremely popular, on-trend sport over recent years. It brings together physical activity, immersion in nature and low barriers to entry – and therefore appeals to first-timers and experienced water sports enthusiasts alike. The BMW x SipaBoards brings a new dimension to the paddleboarding experience in the form of electric assistance, connectivity and intuitive control. The result is a new level of mobility on the water and the confluence of comfort and adventure.

At the heart of the BMW x SipaBoards is an integrated motor generating up to 300 watts of power. It produces additional thrust while on the move and makes paddling easier – especially into headwinds or currents. The drivetrain, with a propeller developed specifically for BMW, runs emission-free and near silently, and delivers a unique riding experience at speeds of up to 7.5 km/h (4 knots). The motor also comes in handy by pumping up the board automatically before you head out. The requisite energy is supplied by battery modules, which are available with a range of different capacities – to respond to individual requirements – and can be swapped out in just a few simple steps.

Structural solidity and extensive connectivity.

Its specially developed X-woven drop-stitch core gives the e-SUP superb structural rigidity and stability. The board is intuitive to use, via a new user interface (UI) with Bluetooth remote control – whose design was inspired by the BMW Neue Klasse – built into the paddle. It allows the rider to toggle into FREUDE Mode for extra power, eye-catching light effects and haptic feedback. A smartphone app brings additional functionality, enabling users to plan routes, for example, monitor the battery charge and utilise GPS tracking. An additional safety feature is the automatic power cut-off, which is triggered by a Bluetooth signal. If the paddle falls into the water, a return signal is immediately transmitted that automatically cuts the motor. This means the board remains under control at all times, including in unexpected situations, and makes riding extremely safe.

Fun for up to two people per SUP.

The board and all-carbon-fibre paddle fuse robustness with lightness, and deliver an exceptional on-the-water riding experience. The board is 3.65 m long, 0.82 m wide, 0.15 m thick and weighs 10.9 kilograms (14.9 kg including the motor). It is designed to carry two people. The design was developed by BMW Group Designworks and draws parallels with the design language of the BMW Neue Klasse models. It spans the board, carbon-fibre paddle and accessories, and underscores the classy and cohesive overall look. Three colour variants are available. All the materials employed are extremely durable, which means they are good for sustainability and ideally suited to handling changing conditions on the water. The board runs quietly and with zero emissions.

Intelligent mounting system opens up a multitude of possibilities.

Another special feature of the BMW x SipaBoards is the innovative mounting system, which allows accessories to be attached quickly to a large number of points on the e-SUP. For example, cameras, speakers, drinks bottles, waterproof bags or even coolboxes can all be fixed in place easily by click & connect and the board customised accordingly. LED ambient lighting underneath the board further enhances the exclusive vibe and provides a helping hand when boarding in the hours of darkness.

BMW also offers a Lifestyle Accessory Capsule, which comes with selected accessories such as an Insta360 X5 camera – allowing users to take incredible shots during a ride – and apparel from the BMW range. All of which means the e-SUP is not only extremely adept functionally, it can also serve as a window into the personal lifestyle of its owner.

Two battery configurations for electric boarding pleasure on the water.
The BMW x SipaBoards is offered with two 90 Wh battery modules. This configuration is aimed at owners keen to explore lakes or coastlines, for example, from the water. The batteries enable between one and 3.5 hours of boarding time.

From spring 2026, the board will also be available with two 180 Wh battery modules as an option. These are designed for longer riding times and intended for people planning extended expeditions on the water. With these battery modules specified, users can cruise for between three and seven hours.

The BMW x SipaBoards is available now from the BMW Lifestyle online store, selected SipaBoards retailers and https://bmw.sipaboards.com priced at EUR 3,990.00.

Debrecen. With an impressive ceremony that artistically combined Hungarian culture and modern automotive production, Oliver Zipse, Chairman of the Board of Management of BMW AG, today officially opened the BMW Group plant in Debrecen. The BMW Group’s newest and most innovative production site marks the beginning of a new era for the company. In late October, the new BMW iX3 will enter series production in the Hungarian university town of Debrecen as the first vehicle of the Neue Klasse. Plant Debrecen was planned virtually and realised in practice fully in line with the principles of the BMW iFACTORY, becoming the first BMW Group car plant to rely entirely on electricity from renewable energy during normal operation.

In addition to Oliver Zipse, high-ranking representatives from Hungarian politics, such as Prime Minister Viktor Orbán and the Mayor of Debrecen, László Papp, as well as Milan Nedeljković, Member of the Board of Management for Production, Ilka Horstmeier, Member of the Board of Management for Human Resources and Real Estate, and Hans-Peter Kemser, President and CEO BMW Manufacturing Hungary Kft., attended the grand opening.

“In our global production network, our new plant in Debrecen is a pioneer: It is our first fully-electric plant, the first production site to operate entirely without fossil fuels – and the first to build vehicles for the Neue Klasse. This makes our plant in Debrecen a decisive factor in the BMW Group's future success,” said Oliver Zipse. “The opening also sends a strong signal: We are expanding our footprint on our home continent and reaffirming our commitment to Europe as a strong and competitive location for industry.”

Hans-Peter Kemser added at the ceremony: “This is not only a new BMW Group plant – it is a cornerstone of progress. We are a partner to culture, to education and to the University of Debrecen, where together we foster the talents that will shape the future. And above all, it is a community – deeply embedded in the life of Debrecen and Hungary.”

Strengthening the industrial base and expanding training

The official opening ceremony began with a look back at the plant’s construction, following a 2018 decision that launched one of Hungary’s largest greenfield investments. The BMW Group’s first Central European location has firmly placed Debrecen on the region's automotive map, creating more than 2,000 direct jobs – and many more along the supply chain, at regional suppliers and service providers that have recently established themselves in Debrecen, alongside national and international companies. The new plant has also strengthened the industrial park and driven additional investment in transport and infrastructure.

At the same time, through collaborations with institutions such as the local university and the Vocational Training Centre of Debrecen, DSZC, Plant Debrecen has also become one of the largest training hubs for dual education programmes in Hungary.

Only the best of the best for Debrecen

Plant Debrecen is the first BMW Group production site not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from different locations worldwide. For example, the press shop is modelled on the systems used in Spartanburg (USA) and Swindon (Great Britain), with their know-how and technologies further refined for Debrecen. In the body shop, the positioning of nearly 1,000 industrial robots, along with their processes, was digitally simulated in detail beforehand. The number of joining methods was also significantly reduced, with further streamlining allowing design features for the Neue Klasse to be integrated early in development.

Paint shop key to largest reduction in CO₂e emissions

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the BMW iX3’s CO₂e footprint. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system, one of the largest in Hungary. Surplus solar energy, such as that generated on non-working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

Digitalised assembly processes and smart “finger structure”

Complete digitalisation of production processes further boosts assembly efficiency – for example, sensors and camera systems along the production line are used to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the assembly line. The building's “finger structure” – an optimised version of BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. In-house logistics are fully electric.

High-voltage battery assembly in line with “local for local” principle

High-voltage batteries are assembled directly on site, allowing for short distances in line with the “local for local” principle. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries at this location. Seamless in-line quality inspections and 100% end‑of‑line monitoring enable a consistent zero-defect approach.

Final photo with employees and two BMW iX3s

The opening ceremony concluded with a music and dance performance celebrating Hungarian culture and traditions, which the BMW Group also supports through local events and organisations. To wrap up, numerous employees joined Viktor Orbán and Oliver Zipse on stage, alongside two new BMW iX3s.

Munich. Autumn 2025 adds revised powertrains, new features and practical details to the current BMW model range. The entry-level models into the world of BMW M – the BMW M240i xDrive Coupé as well as the corresponding models in the BMW 3 Series and 4 Series – will in future have more powerful and fuel-efficient petrol engines. In the BMW 4 Series Gran Coupé and the BMW i4, the optional Adaptive LED Headlights will now also include laser rear lights.

More power, reduced consumption for BMW M240i xDrive Coupé and the entry-level models into the world of BMW M in the BMW 3 Series and BMW 4 Series.

Autumn 2025 will see both the BMW M340i xDrive Sedan (WLTP combined (EnVKV): fuel consumption 7.5 litres/100 km; CO₂ emissions 172 g/km; CO₂ class F) and the BMW M340i xDrive Touring (WLTP combined (EnVKV): fuel consumption 7.9 litres/100 km; CO₂ emissions 181 g/km; CO₂ class G) fitted with a more powerful variant of the 3.0-litre six-cylinder in-line petrol engine. It now has an output of 288 kW/392 hp, with the mild hybrid system contributing 9 kW/12 hp. The overall increase in power over the previous model is 13 kW/18 hp. Maximum torque has also increased by 40 Nm, to 540 Nm.

This revised powertrain will in future also be fitted in the BMW M440i xDrive Coupé (WLTP combined (EnVKV): fuel consumption 7.7 litres/100 km; CO₂ emissions 175 g/km; CO₂ class F), the BMW M440i xDrive Convertible (WLTP combined (EnVKV): fuel consumption 7.7 litres/100 km; CO₂ emissions 176 g/km; CO₂ class G) and the BMW M440i xDrive Gran Coupé (WLTP combined (EnVKV): fuel consumption 7.8 litres/100 km; CO₂ emissions 179 g/km; CO₂ class G).

The output increase makes for even more dynamic performance in the BMW 3 Series and BMW 4 Series models mentioned above. It shaves 0.1 seconds off the time it takes each model to accelerate from 0 to 100 km/h. As a result, the BMW M340i xDrive Sedan can now perform this sprint in just 4.3 seconds. The BMW M240i xDrive Coupé (WLTP combined (EnVKV): fuel consumption 8.0 litres/100 km; CO₂ emissions 183 g/km; CO₂ class G) now also comes fitted with this more powerful engine.

In addition to the output boost, all models benefit from a significant increase in engine efficiency. As a result, the WLTP fuel consumption of the BMW M240i xDrive Coupé, for example, drops from 8.8–8.7 litres/100 km to 8.0 litres/100 km. CO₂ emissions were likewise reduced, from the previous 200–199 g/km to 183 g/km (see table below for all fuel consumption and emissions figures of the new powertrains).

New exterior colours for the BMW 2 Series Gran Coupé, Adaptive LED headlights available for more BMW 4 Series models, practical addition for the BMW 5 Series family.
From autumn 2025, an additional exterior colour will be available as an option for all versions of the BMW 2 Series Gran Coupé with the M Sport design or the M Sport package. Cape York Green can be ordered for the first time in conjunction with these trim levels.

The optional Adaptive LED Headlights for the BMW 4 Series Gran Coupé and BMW i4 will also benefit from a significant upgrade. In addition to headlights that will illuminate the road evenly in every situation, this option will now also include laser rear lights. Moreover, Adaptive LED Headlights are also available as an individual option without the M Sport package Pro for the BMW 420i, BMW 420d and BMW 420d xDrive.

In conjunction with Veganza and Merino upholstery, the comprehensive standard equipment in the BMW X3 now also includes rear headrests and side sections of the second row of seats in the upholstery colour. This further enhances the premium appeal of the BMW X3 interior.

All BMW 5 Series, BMW i5 and BMW M5 Sedan and Touring models will in future offer a very handy feature. A coat hook on the B-pillar trim, provided as standard, makes transporting jackets and coats particularly easy.

Improvements related to BMW Connected Drive.
From autumn 2025, the Charging Guide in the Explore tab of the My BMW app will offer relevant help on all aspects of charging – e.g., “How do I charge?”, or “How do I optimise charging?” This helps to make charging stops as convenient and efficient as possible.

BMW Maps charge-optimised route planning for all-electric vehicles is now also available in BMW vehicles with Operating System 8 and 8.5 in Bulgaria, Croatia, Greece, Romania, Serbia and Singapore.

* All new models available with start of production in November or December 2025.

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80 kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

The First of a New Era I Introducing the New BMW iX3.

• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years
• The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience
• Additional detailed infotainment content shows the sustainability of the series model and the new design language
• The new corporate website marks the start of a new era

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction. 

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg  

YouTube videos on Sustainability and Design of the new BMW iX3  

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The  video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/ 
YouTube: https://www.youtube.com/bmwgroup 
Instagram: https://www.instagram.com/bmwgroup 
Facebook: https://www.facebook.com/bmwgroup 
X: https://www.x.com/bmwgroup 

Ladies and Gentlemen,

Here it is. The first of a new era. The future of the car.

I’ve been with the BMW Group for more than 34 years now. During this time, I’ve witnessed many world premieres, exciting new concepts and bold technological innovations. But, for me – and for all of us at the BMW Group – today’s premiere is truly a “once-in-a-lifetime moment”. When else do you get to re-imagine a brand like BMW from the ground up? The chance to create an entirely new generation of vehicles? The chance to break completely new ground?

This year’s ##IAA MOBILITY## brings us full circle. You’ll remember that,

right here in Munich, back in 2021, I promised we would lead BMW into a new era. With the NEUE KLASSE.

Today, just four years later, we deliver on that promise. Here's the proof. The NEUE KLASSE is much more than just one new car. It represents a completely new model generation. A massive leap that will shape the entire brand for years to come.

Why now? Why such a bold step? Because we know the time is right.

Ground-breaking innovations don’t come out of nowhere.
They start with individual technological advances.

With people who recognize the untapped potential. With a visionary team that transforms those individual parts into something totally new – something far greater than the sum of its parts.

That’s where we were at the start of the decade. We saw the chance

for a massive leap in development across all relevant technologies –

from battery technology to digital user experience to computing power. A unique opportunity to completely rethink the car. It was a time for pioneers. In other words: the perfect BMW moment.

We have poured our vast experience, our wealth of technical know-how and – above all – our heart and soul into developing the
NEUE KLASSE. It wasn’t easy. But, together, we made it happen.

This is what the ##BMW iX3## represents.

We have taken the world with us on our “road to NEUE KLASSE”. Five vision vehicles. Highlighting five key aspects of the
NEUE KLASSE.

At the beginning, we demonstrated how sustainability and circular economy could be realized in a premium product. BMW i Vision Dee blurred the lines between reality and the virtual world – and offered a first glimpse of our new BMW Panoramic iDrive. At the IAA Mobility in 2023, things got much more concrete. A typically sporty BMW sedan with the new design language of the NEUE KLASSE. This was soon followed by a look at the future of the Sports Activity Vehicles. As you can see: We were already close to the real thing at that point. Sheer Driving Pleasure – taken to a whole new level. The VDX demonstrated this. An impressive proof of the potential unlocked by integrating different technologies in the NEUE KLASSE. BMW driving dynamics at its finest.

Ladies and Gentlemen,

Our goal with the NEUE KLASSE was to create the best overall system for our customers. That’s why the iX3 and the upcoming vehicles of the NEUE KLASSE integrate everything we’ve showcased in recent years. When it comes to design, we have even skipped an entire generation. And there's no one better to explain how our customers will experience this with all their senses than Adrian van Hooydonk.

Speech Adrian van Hooydonk, Head of BMW Group Design

Thank you, Oliver. Welcome ladies and gentlemen!

Yes, the big moment has finally come. We are launching the
BMW iX3, the very first car of the NEUE KLASSE. As Oliver mentioned, we have been working on this for the past 4 years and with the NEUE KLASSE we are taking very big steps in technology. These bigger steps in technology can only become meaningful hand in hand with big steps in design.

The BMW iX3 has a much bigger range helped by a very clean shape with excellent aerodynamics. In the interior you will find a new display concept that allowed us to clean-up the dashboards and completely redefine the driving experience.

But let‘s look at the exterior design first:

We have typical solid BMW SAV proportions with a lot of presence and emphasis on all four wheels. The surfaces are very clean with only a few precise lines. The front-end shows a new interpretation of the BMW typical face in which we replace chrome with light. Vertically oriented kidneys match the more upright overall appearance of our SAV.

This new light signature is part of the daytime running light and it will make the new iX3 very recognizable by day and by night. Overall, the car has a very solid stance and strong shoulders and, in the rear, again a new light signature that emphasizes the width of the car.

In the interior you will find that the driving experience is and will remain our focus, putting the driver at ease and in control! The key element to this is our all-new BMW Panoramic Vision which projects in the bottom of the windscreen and builds upon our years of experience with head up displays. This new display is visible for all passengers on board and will allow you to quickly check the information you want and need while keeping your hands on the wheel and your focus on the road ahead. Together with our new free cut central display and iconic steering wheel these elements are the corner stones of our new Panoramic iDrive system, a whole new driving experience that you will find in all our future BMW models from now on!

This new user experience already starts when you approach the car and continues as you get in and set the car up to your personal preferences. With My Modes you can do that very easily and select a perfectly curated driving experience – from screen content or colors to light and sound and even driving characteristics.

So, our new Operating System X focuses on the best driving experience but will also allow you a much higher level of personalization making your new BMW truly yours. Overall, the new digital aspects of our cars will make them more intelligent and easier to use. At the same time, this has allowed us to design much cleaner and warmer interiors, creating very personal living environments

on four wheels. The interior trim “Digital White” is spacious and modern.

But what about other options?

We curated various interior trims with a lot of attention to detail,

giving each trim a unique & distinctive character. These trims can be combined with a wide variety of exterior colors giving our customers plenty of choice in a few easy steps.

So, starting with the BMW iX3 we are introducing a new form language that will lead to a new look and feel for the entire
BMW brand. Our designs will be very clean and at the same time
very strong in character, but above all: more BMW then ever!

Thank you very much!

Speech Oliver Zipse,
Chairman of the Board of Management of BMW AG

Thank you, Adrian. From driving dynamics to drivetrain, from battery technology to the operating concept and digital user experience: Every one of these elements has been significantly enhanced for the NEUE KLASSE.

Looking at the performance data for the BMW iX3 gives you an idea

of what our customers can look forward to. The iX3 is all-electric. With more range and faster charging: that was our promise – and we have delivered. The iX3 offers a range of more than 800 kilometers in the WLTP cycle. Range anxiety? We’re making sure it’s a thing of the past. Also thanks to its ultra-fast charging capability: The peak charging power is up to 400 kilowatts. In other words: In just 10 minutes, the iX3 charges enough to drive more than 370 kilometers.

At BMW, we are known for our driver orientation. Hands on the wheel, eyes on the road, with the right data just where you need it.

With BMW Panoramic iDrive, the windscreen itself even becomes

a projection surface – merging reality and the virtual world in perfect interplay. Here, we're once again setting a new standard – and not just in the iX3. We’re rolling out BMW Panoramic iDrive across our entire product range.

The iX3 also strikes perfect harmony between hardware and software. Four central computers deliver the necessary computing power, processing data up to 20 times faster than conventional systems: genuine super-brains. BMW drivers will appreciate one of these systems in particular – the Heart of Joy, which combines all functionalities for the drivetrain and driving dynamics: Over 100 years of expertise in driving dynamics, now enhanced by digital capabilities. You’ll feel the difference right away. Whether you’re pushing the limits or driving in everyday situations. This is
Sheer Driving Pleasure taken to a whole new level.

The experience also includes state-of-the-art automated assistance systems, tailored to our customers’ needs: dependable at all times, without compromising safety. Driver and vehicle become one.

We call this BMW Symbiotic Drive.

Ladies and Gentlemen,

We know that without responsibility, there can be no real progress. That is why decarbonization and resource conservation are key 

in the development of the iX3 and the NEUE KLASSE. Throughout the entire life cycle. We also apply principles of design for circularity.

The vehicle standing here next to me is made up of one third secondary raw materials. We are focusing on becoming more efficient and consuming less energy and resources. Whether in the

supply chain, in production or on the road.

The iX3 is a perfect example of our strategy of reducing CO₂ wherever we have leverage. We are on a transparent and reliable path towards climate neutrality, in line with the Paris agreement - using all drivetrain technologies.

Ladies and Gentlemen,

Greater electric range. Faster charging. A more immersive digital experience. The next level of Sheer Driving Pleasure. A greater focus

on sustainability. And all of this in an incredibly attractive package. The BMW iX3 is truly more BMW than ever. And this is just the beginning!

We are rolling out the design, innovation and the latest technologies across all our vehicles. All our models will benefit from the advances made in the NEUE KLASSE – regardless of the drivetrain.

We have made a conscious decision to start out in the high-volume segments – because the NEUE KLASSE was never designed

for a niche. We want all our customers to benefit from the innovations as quickly as possible.

The next vehicle is already waiting in the wings. The details are still hidden beneath the camouflage, but I’m sure you’ll recognize the classic proportions of a sporty sedan.

The new BMW i3. 

It will be released next year as the Series’ first all-electric version. And it will be the first model variant of the new 3 Series generation.

For the past 50 years and over seven model generations, no other vehicle has been as closely tied to the success of the BMW brand. The 3 Series embodies everything at the very core of BMW. Innovation. Digital user experience. Comfort. Sportiness. Together, these characteristics create an incomparable driving experience. Sheer driving pleasure at its finest.

After the launch of the i3, more variants will follow.

The iX3 and the i3 – a powerful symbol of the broad spectrum the NEUE KLASSE will cover. Production of the BMW iX3 will begin later this year at our new plant in Debrecen.

From 2026, every new BMW will be all-new. We will launch

40 different new and updated models. By 2027.That is the future.
A new era. That is BMW.

Ladies and gentlemen,

It takes an exceptional team to bring projects like the NEUE KLASSE and vehicles like this one to life. A team with the unconditional desire, willpower and ability to shape the future. We, the Board of Management, stand before you today representing our nearly 160,000 BMW Group employees worldwide.

On behalf of us all, I want to thank our incredible team for their dedication and commitment over the last few years to reach this milestone moment.

Together, we are leading BMW into a new era.

Thank you very much.

In the event of enquiries, please contact:

BMW Group Unternehmenskommunikation

Matthias Bode
Spokesperson BMW iX3
Telephone: +49-151-601-61742
E-Mail: Matthias.Bode@bmwgroup.com

Steven Wörns
Spokesperson BMW Group Design
Telephone: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Max-Morten Borgmann
Head of Communications BMW Group, Finance, Sales
Telephone: +49 151-601-24118
E-Mail: Max-Morten.Borgmann@bmwgroup.com

A defining element of the digital user experience in the new ##BMW iX3## is BMW Panoramic iDrive, which elevates intuitive operation and the driver focus for which the brand is renowned to a new level. And an all-encompassing sustainability concept reduces the car’s product carbon footprint over its life cycle by more than 30 per cent compared to its predecessor.

The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line from autumn 2025 will be the BMW iX3 50 xDrive (electric power consumption, combined: 17.9 – 15.1 kWh/100 km; CO₂ class: A; range: 679 – 805 km [421 – 500 miles]; provisional figures as per WLTP) with an output of 345 kW/469 hp and electric all-wheel drive. Further fully electric variants will follow, including an entry-level model. The market launch of the new BMW iX3 will get underway in Europe in spring 2026 and in the USA in summer 2026. Also starting in summer 2026 will be deliveries of a variant of the new BMW iX3 produced at the Shenyang facility that has been tailored specifically to the needs and desires of customers in China.

The new BMW iX3 represents a leap forward in development over its predecessor of the same name that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technology innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future project and marks a huge leap in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our entire product range will benefit from the innovations of the Neue Klasse – regardless of the drive technology. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”

Launch of the new design language: reduced, characterful and timeless.

Major technological advances always offer an opportunity to introduce more significant design changes. The new BMW iX3 will launch the new BMW design language, which will be replicated across the whole of the brand’s model range in due course. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. The design is timeless while also capturing the prevailing zeitgeist. It is reduced to the essence of the BMW brand – and therefore more BMW than ever. For this one reason why comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.

The new BMW iX3 showcases the values and qualities of the Neue Klasse within the template of an SAV. The first BMW X model of the new generation is all about interior space and a progressive lifestyle. At 4,782 millimetres in length, 1,895 millimetres wide and 1,635 millimetres tall, the new BMW iX3 has the hallmark proportions of an SAV. The characteristic two-box design is infused with the rugged presence of a BMW X model and has precise lines that emphasise all four wheels. Detail optimisation of the car’s aerodynamics enables a drag coefficient (C_d) of 0.24.

The load compartment capacity of the new BMW iX3 can be increased from 520 to a maximum 1,750 litres by folding down the rear seat backrest elements as required. The additional storage compartment under the bonnet can hold another 58 litres of cargo. Customers needing additional transportation capacity can specify their car with the optional electric fold-in/fold-out trailer tow hitch. The maximum trailer load of the new BMW iX3 50 xDrive is 2,000 kilograms.

The upright front end and clearly formed surfaces endows the new BMW iX3 with considerable presence. The BMW kidneys and twin headlights – both distinctive BMW design cues – take centre stage visually. The sculpted BMW kidneys reference the Neue Klasse of the 1960s in their vertical arrangement. An all-new light signature assumes the role previously performed by chrome in giving the car an aura of quality and sophistication. And when viewed from the side, large surfaces broken up by a small number of precise lines create a character-rich appearance. Flush glass surfaces and door handles are also features of the side view. The robust stature of the new BMW iX3 is underscored by body-colour wheel arches with – in familiar BMW X model style – subtly rectangular contours. The rear end also cuts a powerful and athletic figure. The taillights extending well into the centre of the rear end represent a horizontal interpretation of the signature BMW “L” shape.

Interior design: modern space has a BMW-typical driver focus and offers exceptional comfort for all passengers.

The design of the BMW iX3 interior sets new standards in terms of modernity and digital experience. The interior has an uncluttered, reduced design, providing the ideal stage for the digital experience. The cabin is all about the clear driver focus for which BMW is renowned and comfort for all those on board. Created specifically for electric vehicles, the vehicle architecture allows for extremely generous levels of space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect for the passengers. With its fabric surface, the instrument panel – with atmospheric backlighting – contributes to the warm and inviting atmosphere inside. Large window surfaces and the optional panoramic sunroof with climate comfort glazing generate an ambience bathed in light.

Another prominent influence in the horizontally arranged cockpit is the new control/operation system BMW Panoramic iDrive, which is based on the likewise newly developed BMW Operating System X. It brings together displays, geometry and light & sound design into a holistic experience, customisable via the My Modes. Also playing a role here are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape created specifically for the Neue Klasse.

The elegantly minimalist seats of the new design stand out with their excellent comfort levels over long journeys, sporty character, and wide range of adjustment. Also sporting an all-new design are the steering wheel and the centre console between the driver’s seat and front passenger seat, complete with storage areas and control elements. The rear seat bench offers a single, sofa-like seat surface.

Precisely arranged interior worlds bring a unique and thoroughly distinct character to every equipment package. The materials and colour schemes selected are inspired by modern interior design and advanced Neue Klasse technology, and coordinated harmoniously with one another. They therefore make a noticeable, visible contribution to the exceptional comfort levels on board the new BMW iX3. An attractive range of colours enables a perfect match between the interior tones and exterior paint finishes. As alternatives to the standard-specification Essential interior design in Vivid Grey with Econeer seat coverings, customers can also choose from three other compositions in Veganza, the black BMW M interior world in Veganza and M PerformTex, and the BMW Individual option with a high-quality Merino leather/M PerformTex combination in Black Bicolour or Adelaide Grey.

The new BMW iX3 can be specified as an option with the M Sport package or M Sport package Pro from launch. Its dynamic looks are further emphasised by Black high-gloss features for the exterior, and M Sport seats and an M steering wheel inside the car.

The BMW Iconic Glow exterior package enables an impressive sound and light sequence with Relaxed, Balanced and Excited styles. The welcome sequence commences as soon as the driver approaches the vehicle and, as they take their seat, an animated greeting begins in the BMW Panoramic Vision and Central Display, spreading smoothly from the driver’s side of the cockpit to the front passenger side.

BMW Panoramic iDrive: consummate driver focus, BMW-style.

The BMW iX3 is the first series-produced model in which BMW Panoramic iDrive redefines the user experience and therefore also Sheer Driving Pleasure. With its neatly judged balance between digital functions and physical elements, BMW Panoramic iDrive elevates intuitive operation – according to BMW’s fabled “hands on the wheel, eyes on the road” principle – to a new level of driver focus. The entire system is born out of decades of experience and a user-centric design approach. Individual customer feedback, data from over 10 million connected vehicles and usability studies with more than 3,000 customers were all incorporated into the development process. Physical controls are on hand, including for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, rear window heating and defrost function. Other functions have been optimised for use by touch and voice command or via the multifunction steering wheel.

The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalisable routines. Large Language Model (LLM) technology will also be gradually introduced to enable even more intuitive voice interaction in the future.

BMW Panoramic iDrive brings four central elements together into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen, from A-pillar to A-pillar. The content in the centre and on the front passenger side can be adapted to personal tastes and requirements. Key driving information appears in the driver’s field of vision. And above the BMW Panoramic Vision, the BMW 3D Head-Up Display (if specified) can now also show integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is located in an ergonomically ideal position next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to particularly frequently used functions using QuickSelect tech.        The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a relief-like surface and haptic feedback.

Underpinning BMW Panoramic iDrive is the likewise newly developed BMW Operating System X, which offers extensive scope for personalisation via the BMW ID, intelligent driver assistance, a wide variety of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to BMW Software Updates.

The standard-fit navigation system BMW Maps features an upgrade for the charging-optimised route guidance, plus intelligently coordinated presentation of information on the BMW Panoramic Vision, Central Display and optional 3D Head-Up Display. The BMW Digital Key Plus can be set up on smartphones and smartwatches from all the leading makers, also as standard. Meanwhile, BMW Operating System X unlocks a wide variety of entertainment while on the road and during charging stops, bringing customers not only music streaming apps such as Spotify and in-car gaming with AirConsole, but also a video-streaming app offering Disney+, YouTube and other international/numerous country-specific on-demand and live video platforms. The Zoom App for video calls is now also available for use.

The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, and these can be added easily and flexibly through ConnectedDrive Upgrades. For example, more than 60 third-party apps in the music & audio, entertainment, gaming, news, and travel & local categories are available worldwide. To download the features and use the apps, customers will need access to connectivity via BMW Digital Premium or a WiFi network/smartphone hotspot. The BMW Digital Premium range of features customers can add as they desire comprises extensive safety functions, extended navigation features, unlimited data for entertainment and now also BMW M Apps.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.

The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.

The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles)[1] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW[2] as an option.

Extensive bidirectional charging functions[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging. Emblematic of the charging experience in this new vehicle generation is the intelligent charging flap of the new BMW iX3, which uses artificial intelligence (AI) to detect the customer’s intention to top up their car and then automatically opens or closes. And sixth-generation BMW eDrive technology makes it possible to view the current charging speed and curve in the My BMW App. Up to ten individual charging contracts from various suppliers can be shown digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function.

Heart of Joy: Sheer Driving Pleasure reaches a new level.

One of four “superbrains” in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability and efficiency is utilised to the full.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. Here, the decades of experience of BMW in the field of driving dynamics control come to the fore. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving feeling whatever the situation and speed. Every movement of the accelerator, brake pedal and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimised by the integrated management of drivetrain, braking system and energy recuperation. In everyday driving, 98 per cent of braking manoeuvres are carried out using recuperation only, i.e. without application of the friction brakes.

“Superbrain of automated driving” for the driver assistance systems with new-generation technology.

Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than conventional control units, the “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.

The result is a whole new form of Sheer Driving Pleasure. These driver assistance functions are generally already included as standard with entry-level specification. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after a small steering input by the driver.

The further-developed BMW motorway assistant supports BMW iX3 drivers from the moment they join a motorway until they leave it, and allows them to take their hands off the steering wheel for long periods. The functionality offered by the City Assistant includes traffic light detection, where the car automatically stops and then moves off again.

New electronics architecture with four “superbrains”.

The completely newly developed electronics architecture comprises a total of four high-performance computers known as “superbrains”. They pool their processing power for driving dynamics, automated driving, infotainment and basic & comfort-enhancing functions. They also provide the basis for a new software architecture that can be continuously upgraded and is therefore designed to incorporate upcoming function updates including AI features.

The new digital nervous system consists of a wiring harness divided into four zones. This reduces weight by 30 per cent compared to the technology used previously and allows for around 600 metres less wiring. Another new feature are digital “smart eFuses”, which replace classical safety fuses. They enable intelligent power modes for different vehicle states that help to improve the car’s overall efficiency.

With its four superbrains and highly connected software platforms, the BMW iX3 is a true software-defined vehicle and exceptionally well equipped for the future. Added to which, the new electronics architecture forms the basis for multifaceted improvements in the networking of the BMW iX3 with the My BMW App. This new level of quality when it comes to integration delivers new experiences and holds considerable potential for future innovations.

Equipment and individualisation to enhance driving pleasure, comfort and versatility.

The new BMW iX3 will be available with one solid and five metallic paint finishes from launch. As an alternative to the 20-inch light-alloy wheels fitted as standard, customers can also browse an exclusive selection of new light-alloy wheels (20-, 21- and 22-inch) available as an option. The range also includes BMW M and BMW Individual light-alloy wheels, some in aerodynamically and weight-optimised Air Performance specification.

Customers can tailor the design of the cabin to their personal style with the help of the Essential, Contemporary, M Sport and BMW Individual interior design worlds. The driver’s seat and front passenger seat are heated and electrically adjustable as standard. M Sport seats and multifunction seats are available as options. Also on the options list are a sports steering wheel and an M Sport steering wheel.

Standard specification for the new BMW iX3 50 xDrive also includes two-zone automatic climate control, Comfort Access, automatic tailgate operation, the extended exterior mirror package, an alarm system and the telephony with wireless charging function. Among the other highlights of the optional equipment offering are three-zone automatic climate control, adaptive headlight functions with intelligent light control, the BMW Iconic Glow package including illuminated BMW kidneys, the Harman Kardon HiFi system with 13 speakers, steering wheel heating and a large panoramic sunroof, whose climate comfort glazing has unique solar energy filtering and 100-per cent UV protection.

Holistic sustainability approach targeting circularity and CO₂e reduction .

The BMW Group kicked off the development of its upcoming vehicle generation by intensifying its efforts to systematically implement “Design for Circularity” principles and further reduce CO₂e emissions throughout the product life cycle. A holistic sustainability approach has therefore been applied for the new BMW iX3.

A variety of measures ensures that the product carbon footprint of the new BMW iX3 50 xDrive over its full life cycle – based on a mileage of 200,000 kilometres (124,260 miles) – is 34 per cent smaller than that of its predecessor. This means that, when charged with electricity from the European energy mix, it has a smaller product carbon footprint than a comparable combustion-engined (ICE) model after around 21,500 kilometres (13,358 miles). When charged exclusively with electricity from renewable sources, the BMW iX3 50 xDrive beats the comparable ICE model after only 17,500 kilometres (10,873 miles, WLTP combined), allowing customers to potentially achieve CO₂e advantages over the ICE model in as little as one year.

Around one third of the new BMW iX3 is made from secondary raw materials. For example, the storage compartment under the front hatch and the engine compartment cover are made from 30 per cent[4] recycled marine plastic. The base material of the yarn for the Econeer seat textile, the headliner (textile) and the floor-mat carpet is made from 100 per cent[5] recycled PET. When it comes to the car’s chassis, aluminium consisting of 80 per cent secondary raw material is used for the swivel bearings and hub carriers, while the wheel rims are cast from aluminium with a 70 per cent secondary raw material content.

The overall product carbon footprint of the supply chain for the BMW iX3 50 xDrive has been reduced by 35 per cent. Production and operations at BMW Group Plant Debrecen do not use fossil fuels in normal operating conditions. And thanks to sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures,  the energy consumption of the new BMW iX3 is 20 per cent lower than that of the predecessor model (WLTP combined).

The BMW Group's new corporate website provides an overview of all key company topics and consolidates various aspects of the journey toward the Neue Klasse. It offers extensive information on the development of the latest model generation, highlights historic milestones of the Neue Klasse, and features details about the innovative technologies of the new BMW iX3, available here: https://www.bmwgroup.com/en/company/neue-klasse.html. Additionally, starting September 6, 2025, a four-part documentary film about the Neue Klasse will be released on the corporate website, offering an in-depth look into the company's significant transformation.

Munich. Please find the satellite details of the BMW Group Keynote with the World Premiere of the new BMW iX3 as follows:    

Agenda: 

5 September 2025.

11:00 - 11:30 A.M. CEST - World Premiere of the new BMW iX3. LIVE

Technical date TV satellite transmission:

Contact SNG: Tel. +49 (0) 179-5079009 (Torsten Jobmann)
 

Live Stream available at:

English: 

https://www.live.bmwgroup.com/en/live-streaming/ 

https://youtube.com/live/tRA3B-w7BUY?feature=share

German:

https://www.live.bmwgroup.com/de/live-streaming/

If you have any questions, please contact:

BMW Group Corporate Communications
Sibylle Böres, BMW Group Press & PR Events
Telephone: +49-151-60120906
E-Mail: Sibylle.Boeres@bmw.de

Matthias Bode, Press Spokesperson BMW Compact Class and BMW iX3
Telephone: +49-151-60161742
E-Mail: Matthias.Bode@bmwgroup.com

Munich. BMW, MINI and BMW Motorrad will present their new arrivals at two central locations during the IAA Mobility 2025 show, just like at the 2021 and 2023 editions of the event: The IAA Mobility Summit will take place at Munich’s exhibition centre (Messe München) – the BMW Group stand is in Hall A1 – and the BMW Group’s Open Space can be found at Max-Joseph-Platz square, under the gaze of the opera house. The generously proportioned Open Space, which covers an area of 3,000 m², is open to visitors free of charge on Tuesday, 9 September (the official opening day) from 11.00 a.m. to 9.00 p.m. CET, on Wednesday, 10 September – Saturday, 13 September from 11.00 a.m. to 11.00 p.m. CET and on Sunday, 14 September from 10.00 a.m. to 5.00 p.m. CET. BMW Welt and the BMW Museum will also be playing their part in the most important event of the year for the automotive and mobility sector with exhibitions and concepts of their own. The official opening of the IAA Mobility Summit will take place at the exhibition centre on Monday, 8 September at 8.00 a.m. CET. It is aimed primarily at trade visitors and is open every day until Friday, 12 September from 9.00 a.m. to 6.00 p.m. CET.

The premiere of the Neue Klasse.

The BMW Group is presenting one of the most significant new vehicles in its history at IAA Mobility 2025 in Munich, its home city. The BMW iX3, the first Neue Klasse model, will celebrate its public unveiling at the event. Revealed at the same time will be new technologies that will play a revolutionary and trailblazing role across the BMW Group in the future. The new BMW iX3 gives the public their first glimpse of the huge technological leap forward made by BMW in many areas: electric mobility, display and control/operation, digitalisation, connectivity, design, sustainability and technological openness. All upcoming BMW models will benefit from the innovations in the Neue Klasse – regardless of the drive system type used to power them.

Focusing on the new BMW iX3 and its innovations.

As BMW’s star of the IAA 2025, the new BMW iX3 will take centre stage event-wide. As well as the presentation of several examples of the global newcomer, the central stage in the shadow of Munich’s opera house at Max-Joseph-Platz will host daily “Masterclasses” featuring the new model. On each of the six days of the event, there will also be demonstrations of the new BMW Panoramic iDrive developed entirely in-house at BMW. These innovations from the BMW iX3 will likewise find their way into all future BMW models as part of a gradual process.

BMW Charging debuts bidirectional charging.

A dedicated area of the Open Space will focus on BMW Charging, with the help of current BMW electric vehicles like the new BMW iX and the BMW i5. The assembled experts here will provide the low-down on both public charging and the BMW Charging offering for home charging using various BMW Wallboxes. BMW Charging will present the bidirectional charging available in the BMW iX3 for the first time at the IAA Mobility show. This technology allows the iX3 to feed energy from its high-voltage battery into the customer’s home power supply (Vehicle-to-Home – V2H) or the public grid (Vehicle-to-Grid – V2G).

Models from BMW, MINI and BMW Motorrad at the Open Space.

Beyond the IAA Mobility show’s focus on the BMW iX3 as the first Neue Klasse vehicle, fans of the other BMW models and aficionados of the MINI, BMW M and BMW Motorrad brands are also well catered for, needless to say. Among the models on the bill at the Open Space are the battery-electric BMW i4, BMW i5, BMW i7 and BMW iX, the BMW X3 30e xDrive (WLTP, combined – in accordance with the EnVKV [German Passenger Car Energy Labelling Regulation]*: energy consumption weighted: 16.7 kWh/100 km and 3.3 l/100 km [85.6 mpg imp]; CO₂ emissions weighted: 76 g/km; CO₂ classes: with discharged battery G; weighted B; fuel consumption with discharged battery: 8.2 l/100 km [34.5 mpg imp]) and the BMW M5 Touring with plug-in hybrid drive system (WLTP, combined – in accordance with the EnVKV: energy consumption weighted: 27.6 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions weighted: 45 g/km (WLTP); CO₂ classes: with discharged battery G, weighted B; fuel consumption with discharged battery: 10.9 l/100 km [25.9 mpg imp]).

BMW Motorrad is presenting the BMW CE 02 and BMW CE 04 electric premium scooters – for electric mobility majoring in manoeuvrability – at the city-centre location. And with the BMW Motorrad Vision CE, the brand also offers a fascinating look ahead to how developers and designers are envisaging the future of fully electric scooters for the big city.

MINI: show cars and “Britishness” launch a stage takeover.

MINI will spread its IAA Mobility 2025 presence across two locations in the heart of Munich. Its spectacular Open Space set at Max-Joseph-Platz and central brand appearance at the MINI Pavillon on Lenbachplatz will provide insights deep into the DNA of the brand. Plus, two eye-catching JCW show cars will celebrate their world premieres in Munich as part of a suitably gripping presentation. The Bavarian capital will turn into one huge stage for the iconic British brand during IAA Mobility 2025.

The JCW show cars will bring attention-grabbing presence to the MINI Pavillon and provide visual evidence of motor sport as a defining element of MINI DNA. The British icon and racing competition certainly go hand in hand, as confirmed most recently by the brand’s latest success in the Nürburgring 24-hour race. The show cars will be on display at Lenbachplatz for the duration of the IAA, locking into the spirit of a world-renowned fashion and lifestyle brand. The MINI Pavillon will be extensively refurbished for the occasion and dedicated entirely to the John Cooper Works sub-brand.

Entertainment for families at the Open Space.

In 2025, as in previous years, the Family Area at the Open Space invites visitors to get involved and enjoy a spot of relaxation at the same time. Children, teenagers and families can look forward to creative attractions such as LEGO build areas, a Disney+ Dance Challenge with Lilo & Stitch, craft activities and a water station. Other highlights – e.g. on the roof terrace – only add to the richly varied family programme.

Events at the exhibition centre, BMW Welt and BMW Museum.

Expanding on its star turn at the Open Space on Max-Joseph-Platz, the BMW iX3 also holds sway at the BMW Group’s 2,000 m² stand in the exhibition centre – which is located in Riem, in the eastern part of Munich. Alongside the spread of vehicles on display here at the Summit, innovations including BMW Panoramic iDrive, sixth-generation eDrive technology, and driving dynamics management provided by the “Heart of Joy” high-performance computer will be front and centre of presentations and talks by experts. The most important elements of BMW Panoramic iDrive are the display surface spanning the full width of the lower windscreen, the new multifunction steering wheel with shy-tech technology, and the Central Display. All play their part in an impressive large-scale animation. The experts at the Summit will also shed light on areas such as fuel cells, alternative fuels, plug-in hybrid drive systems and charging technology.

1961 Neue Klasse also makes an appearance at the show.

The BMW Group’s stand at the exhibition centre will be showcasing a celebrity car from years past, as BMW Classic winds back the clock to a BMW 1500 from the 1960s – the first model in the original Neue Klasse line-up. The 1500 was the headline act at the 1961 IAA in Frankfurt, a genuine breakthrough star that wrote the opening lines for an international success story. The Neue Klasse laid the foundations for the BMW Group to become the world’s most successful maker of premium automobiles. And now the BMW iX3 of 2025 takes us full circle – a car with all the tools to build on this growth and the first model in another new era.

Visitors to the exhibition centre will also encounter a selection of current models, including a BMW M5 Touring, a BMW X3 20d xDrive (WLTP, combined (EnVKV)*: fuel consumption 6.5 l/100 km [43.5 mpg imp]; CO₂ emissions 171 g/km; CO₂ class: F) and a BMW iX5 Hydrogen* (consumption as per WLTP: 1.19 kg H₂/100 km; consumption, combined as per NEDC: –; CO₂ emissions, combined as per WLTP: 0 g/km; range as per WLTP: 504 km [313 miles]; CO₂ class: A).

BMW Welt switches on a new type of charging hub.

As well as its appearances at the Open Space in the city centre and the exhibition centre, the BMW iX3 will also be on show at BMW Welt in the north of Munich from 6 September. Under the spotlight here along with the new fully electric BMW model are innovations such as BMW Panoramic iDrive and services like BMW Charging. During the IAA, customers stopping to top up their vehicles at the BMW Welt charging stations will be treated to a refreshing surprise and, if desired, a free personal tour of all things BMW iX3 and BMW Charging.

Shortly before IAA Mobility 2025 opens to visitors, a new vehicle charging hub will go into service outside BMW Welt. The BMW Welt High-Power Charging station will provide eight charging points for electric vehicles. Created by Designworks, BMW’s innovation studio, the hub fits in neatly with the unique architecture of the overall building. Expert talks and presentations will accompany the introduction of the new charging facility from 8 September and continue throughout IAA Mobility 2025.

DigiTour: interactive experiences at the BMW Museum.

The BMW Museum will greet visitors to IAA Mobility 2025 with a new digital attraction: the BMW Museum DigiTour. This web-based app, which can be accessed without downloading, provides a modern, fascinating and interactive offering for the visitors from around the world. This new digital visitor experience brings the history and allure of the BMW brand to life. A highlights tour of classic BMWs (from the early days to the present day) will be presented here in digital form, as will shortly the Museum’s temporary exhibition “Belle Macchine – Italian Automotive Design at BMW.” Additional tours are planned, including options for families and kids. The BMW Museum DigiTour is free of charge, opens a window into rarely shown archive material and is available in several different languages. 

The BMW Group: sustainability and circular economy across all areas.

As an integral part of the BMW Group’s strategy at IAA Mobility 2025, the theme of sustainability stands tall in an array of world premieres and innovations. Alongside the electrification of its drive systems, the BMW Group has adopted a holistic approach to achieving its goals in this area. The focus here is on reducing CO₂ emissions throughout a vehicle’s life cycle, and the development of the Neue Klasse has seen BMW doubling down on its commitment to these objectives. From the development of a product, use of secondary materials, procurement of raw materials and production, to the product’s use phase and eventual recycling, the BMW Group adheres to consistently circular thinking. This engagement with circularity can also been seen across the BMW Group’s stands at IAA Mobility 2025. Around 80 per cent of the installations, fixtures and materials in the Open Space at Max-Joseph-Platz are either already being reused or have been procured explicitly for extended use at other events as well. Plants, robots, concrete barriers and much of the event technology have largely been hired. The presentation at the Summit involves an even greater commitment to reusing materials. Single usage is therefore restricted primarily to graphics and materials placed under heavy stresses, such as floor coverings and wall surfaces.

In the event of enquiries please contact:

Corporate Communications
Cypselus von Frankenberg, Product Communication BMW Automobiles
Telephone: +49-89-382-30641
E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW
Telephone: +49-89-382-30871
E-mail: Alexandra.landers@bmw.de

Munich. The new BMW iX3 demonstrates the BMW Group's take on implementing a holistic approach to product sustainability across the entire life cycle. During product development, extensive measures were implemented throughout the supply chain, production and use phases, explicitly focused on conserving resources and reducing the model’s environmental footprint. As such, the Neue Klasse marks an important milestone toward achieving the company's 2030 and 2050 CO₂e targets.
 
CO₂e benefits achievable after only one year of use
The extensive decarbonization measures in the supply chain results in an early break-even point: when charged with electricity from the European energy mix, the CO₂e footprint of the new BMW iX3 50 xDrive is lower than that of a comparable model with a combustion engine after about 21,500 kilometers (WLTP combined). When charged exclusively with electricity from renewable sources, the BMW iX3 50 xDrive beats the comparable ICE model after only 17,500 kilometers (WLTP combined), allowing customers to potentially achieve CO₂e benefits in as little as one year.

Decarbonization in the supply chain
The key levers to reduce CO₂e emissions in the supply chain are the use of secondary materials and renewable energy, alongside product and process innovations. This combination of measures has led to a decrease of CO₂e emissions in the supply chain of 35% during product development.
The Gen6 battery cells of the BMW iX3 high-voltage storage system are made of 50% secondary cobalt, lithium, and nickel materials. In addition, renewable energies are harnessed in the anode and cathode materials and cell production. This is how CO₂e emissions per watt hour were reduced by 42% compared to the Gen5 cell of the previous model.

The BMW Group is increasingly focused on the use of innovative and secondary materials in other components as well. 
For instance, 30% of the secondary raw material  used for the engine compartment cover and the storage compartment under the front hatch is recycled maritime plastic. This post-consumer material consists of old fishing nets and ropes, preventing these materials from potentially being dumped in the ocean.
Secondary aluminum accounts for 80% of the wheel carriers and swivel bearings as well as 70% of the cast aluminum wheels.

‘Design for Circularity’: consistent implementation in the Neue Klasse 
The BMW Group applied the ‘Design for Circularity’ approach consistently in developing the BMW iX3. The approach builds on the concepts of secondary first (the prioritized use of secondary materials), strategic material selection and disassembly optimization. As a result, secondary materials account for one third of all material used in the new BMW iX3 50 xDrive.
One example of implementing these three concepts is the Econeer seat cover, available in the interior trim Essential, whose fabric, adhesive and fleece are all made from PET. This mono-material choice increases recyclability. Moreover, the textile yarn used consists entirely of recycled PET as well.
Other components whose development followed the ‘Design for Circularity’ approach include the center console, instrument panel and interior floor trim.

Significantly improved efficiency in the use phase    
BMW EfficientDynamics involves consistently identifying and harnessing efficiency potential in all vehicle subsystems. Applying this approach, the energy consumption of the new BMW iX3 is 20% lower than in the predecessor model (WLTP combined).
This significant improvement is primarily based on optimized aerodynamic properties, reduced rolling resistance and on-board power consumption as well as the drive’s unparalleled combination of efficiency and dynamics. 

Sustainability-centric production at BMW Group’s Debrecen plant
Designed and built according to the BMW iFactory principles, the new BMW Group plant in Debrecen, Hungary, is fully focused on efficiency, digitalization and sustainability. It is the first BMW Group car factory that is operated and produces vehicles without using fossil fuels, such as oil and gas, under normal operating conditions.
The only energy source to power operations at the site is electricity. According to current planning, up to 25% of the plant's annual electricity needs can be covered by the photovoltaic system located on the premises. The remaining electricity is obtained from other renewable energy sources. Surplus solar energy is stored in a heat storage unit and used to heat the paint shop ovens as needed.
Only 0.1 tons of CO₂e are emitted in the production of a BMW iX3 car, about two third below production at other BMW Group plants.

The BMW Group’s sustainability targets
The BMW Group's commitment to the Paris Climate Agreement and to achieving Net Zero by 2050 or earlier is an integral part of the comprehensive 360° sustainability approach incorporated in the corporate strategy. The company is pursuing ambitious, scientifically derived CO₂e targets for the coming years. For instance, the BMW Group intends to reduce its CO₂e emissions by at least 40 million tons in 2030 (baseline: 2019).

Publicly accessible, TÜV-verified Product Carbon Footprint 
For years, the BMW Group has released its vehicle footprint, which includes a greenhouse gas report for its vehicles verified by Germany’s TÜV Technical Inspection Association. The report for the new BMW iX3 50 xDRIVE can be downloaded here and is also available in the My BMW app. It offers increased transparency regarding raw materials used and CO₂e emissions over the entire vehicle lifecycle.

^{All information regarding the BMW iX3 50 xDrive’s mileage, energy consumption, range, energy content, dimensions, weights, share of secondary raw materials/recycled materials and other technical data and derivations thereof are provisional as of the start of production in November 2025.}

^{All model variants, equipment levels, technical data, fuel consumption and emission data mentioned correspond to the range offered in the German car market, provided the respective model is available there. Deviations in other markets are possible. Dimensions refer to the base model available in Germany; depending on wheel and tire size as well as optional equipment selected, dimensions may vary depending on the specific configuration.}

^{Power consumption and range data were measured in accordance with the mandatory WLTP procedures and comply with the German Passenger Car Energy Consumption Labelling Ordinance (EnVKV). For more information, see www.bmw.de}

^{If you have any questions, please contact:}

^{BMW Group Corporate Communications
Dr. Cornelia Bovensiepen, Spokesperson Sustainability BMW Group
Phone: +49 89 382-94935
E-Mail: Cornelia.Bovensiepen@bmw.de
   
Sofia Elena Rizzi, Spokesperson Product Communications BMW Compact & Mid-size Segments
Phone: +49-151-601-67436
E-Mail: Sofia-Elena.Rizzi@bmw.de}

^{Internet: https://newsroom.bmwgroup.com/global/en
E-Mail: presse@bmwgroup.com}

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.}

^{The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.}

^{www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup 
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup} 

Munich. The BMW Group has brought the Dentsu media agency on board to kickstart its new European media strategy for the BMW, MINI and BMW Motorrad brands. From 1 January 2026, Dentsu will also support the BMW Group globally. This means that the expertise of Dentsu – one of the world’s leading marketing and communications agencies – will be used to create a uniform and powerful media presence. As part of the new constellation, media and marketing approaches are being adapted to the requirements of digitalisation and sustainability. The focus here is on artificial intelligence (AI), centralised data management, hybrid teams and integrated platforms (media hubs). The aim is to make campaigns more efficient, more targeted and more responsible.

“I am personally very excited to have Dentsu as our new media agency partner. Together we are entering a new chapter for a communication truly focused on the European customer,” says Uwe Dreher, Vice President Marketing BMW Europe, and adds: “Our goal to act in a highly data-driven and targeted multi-channel and multiple market planning approach elevated via state-of-the-art AI tools to increase efficiency and impact has been reached – the execution will accelerate marketing Return on Investment for our markets even further. BMW Marketing Europe is excited to be launching our Neue Klasse in this new constellation.”

Tailor-made communications for the Neue Klasse era.
The aim of the call for tenders was to ensure seamless, brand-compliant BMW Group communications across all media channels – at both the national and international level. Awarding the European media business to Dentsu is an important step towards implementing the European media strategy. The consolidation of media activities forms the basis of a standardised solution across all of Europe. The launch of the new agency constellation coincides with the market launch of the Neue Klasse and marks a new era, characterised by highly innovative vehicle technologies on the one hand and a fundamentally new understanding of the brand and communications on the other. The new media approach reflects this transformation.

AI-controlled, with a centralised European media hub.

The comprehensive use of artificial intelligence will be a key factor. Advanced AI tools will bring even greater precision to media planning. Target groups will be recognised and reached more accurately and decisions made on the basis of concrete data – measurable performance indicators. This will verifiably increase the real-time effectiveness and efficiency of advertising across all customer touchpoints.

Another key element of the new set-up is the creation of an integrated media hub. Online and offline media will be seamlessly combined on this platform. This enables cross-channel synergies to be recognised and exploited. It helps ensure transparency and makes for efficient planning and implementation. Centralisation enables consolidated control of all activities and channels as well as centralised data analysis. Even so, there will always be room for localisation: national market conditions and cultural specifics – and differentiated responses to them – are additional factors for success.

Integration of all BMW Group brands.

The new media strategy follows a multi-brand approach: BMW, MINI and BMW Motorrad will be looked at in combination. This creates new opportunities for optimisation across the various media, supported by hybrid teams combining on‑shore, near-shore and off-shore expertise. This know-how from many international markets creates additional flexibility and quality in implementation and is a response to the rapidly changing requirements in the international media business.

Customer focus: media optimisation along the entire customer journey.
The new model consistently focuses on the customer journey – from the first impulse, the first encounter, all the way to vehicle purchase. Target groups are addressed more precisely, delivering even greater emotional and situation-specific impact. The transition to a more performance-focused planning approach, where factors such as real-time data and sales targets play a key role, significantly increases the measurable impact of media communications. At the same time, the planning approach supports direct sales and aids the transformation towards a sustainable retail model.

Sustainability and responsibility in media communications.
Another key consideration in the BMW Group’s choice of agency partner was sustainability. This aspect was systematically integrated into the evaluation of potential agency partners. Examples include production processes marked by a reduced carbon footprint and ethically transparent media bookings.


In case of queries, please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de


Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de



Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de




The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

Munich. The BMW Group is now offering customers even broader scope for personalising analysis of their driving stats in the My BMW App and MINI App. The latest update allows drivers to view their personal carbon footprint for the first time.

“Our usage research shows: The information in My Trips is one of the most popular features in the app,” says Dirk Wiedmann, Senior Vice President Sales Steering and Strategy, Digitalization. “We are now expanding this successful function with carbon footprint calculation, giving our customers simple and straightforward access to sustainability-related information via a popular and widely used channel.”

Emissions from vehicle production and use: two sets of figures make up the driver’s personal footprint. 
The personal carbon footprint function has been designed with a technology-open approach and is available for vehicles with combustion engines, as well as plug-in hybrid and fully electric models. At launch, this feature will be rolled out across selected models in various European countries*. Calculation of the personal footprint is based on two central sets of figures.

• Emissions from vehicle use: My Trips analyses the routes the driver has completed and uses the energy consumed in the process to work out the CO₂ emitted. To this end, CO₂ equivalents are calculated using data from the International Energy Agency (IEA). For vehicles with combustion engines, the app calculates the amount of CO₂ emitted based on the fuel consumed. For battery-electric vehicles, it shows the emissions generated when using the average national energy mix – and also tells the driver how high emissions would be by comparison if green energy was used.
• Emissions from vehicle production: These are emissions generated during the manufacturing process. Emissions are recorded from the processing of raw materials, procurement of materials, transport logistics and the production of the model at hand. The BMW Group already sets out the emissions figures for numerous models in the form of Vehicle Footprint Reports. These are calculated according to recognised standards for life cycle assessments and certified by the TÜV Rheinland agency. They can also be downloaded from the BMW Group website.

Ready for electric mobility: My BMW App helps with the transition.

The My BMW App also includes the Electric Vehicle Analysis introduced last summer. This function allows customers whose BMW is powered by a combustion engine to simulate how well a fully electric BMW fits their personal driving profile. Here, the customer selects an electric BMW model as an alternative vehicle in the app. Once the combustion-engined model has made at least 200 journeys and covered a distance of 2,000 kilometres (over 1,240 miles), the analysis shows the journeys the user could have completed on a single charge with the electric vehicle selected, and also flags up charging stations close to frequently visited destinations. More than 100,000 customers had used this analysis by May 2025.

Over 14 million customers around the world use the My BMW App and MINI App. The My Trips function is available in more than 90 countries and is actively used by 1.9 million users.

* The new function is available to users of vehicles for which a TÜV-certified carbon footprint has been calculated. The feature will launch in Germany, Austria, Belgium, France, Luxemburg and Switzerland, and be available in the BMW 1 Series (code 81GE), BMW 2 Series (31GH), BMW X2 (71GM, 21GM), BMW X3 (11GR, 31GP, 65GP), BMW 5 Series (31FK, 11JF, 71FJ), BMW 5 Series Touring (11HH, 11GW, 21GV), BMW M5 (81FK) and BMW iX (41CF) and MINI Cooper (11GC), MINI Cooper C (11GD), MINI Aceman (31GC) and MINI Countryman (41GA, 11GA).

In the event of enquiries please contact:                                                                   

Corporate Communications

Wieland Brúch
BMW Product Communications
Electromobility and Sustainability
Phone: +49-176-601-72652
E-mail: Wieland.Bruch@bmw.de  

Martin Tholund
Spokesperson BMW Digital Car, Electronics and Software, Technology Partnerships, Digital Products and Services
Phone: +49-151-601-77126
E-Mail: Martin.Tholund@bmwgroup.com  

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de



The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

On the occasion of the 50th anniversary of the BMW 3 Series, the press kit “40 Years of BMW 3 Series” from 2015 was comprehensively revised, supplemented and updated.

Please find it in the appendix.

With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.

Munich. A new central control unit called the Heart of Joy is taking BMW driving dynamics to a new level – from standstill to the limits. It will make its debut in the BMW Neue Klasse models. The Heart of Joy combines with the BMW Dynamic Performance Control software stack to centrally control the powertrain, brakes and recuperation as well as some steering functions. Compared to previous systems, the new control unit processes driving information around ten times faster and responds more directly to the driver than ever before. The Heart of Joy passed its first public performance test at Auto Shanghai, as part of the BMW Vision Driving Experience.

The “Meet Okto the Octopus” video translates the new “superbrain’s” power into cinematic poetry. The star of the video is an octopus. A fascinating animal that uses a decentralised nervous system to enable independent control of individual parts of its body. Much like a modern car has separate control units for braking, acceleration and steering. In the new BMW brand video, this scenario is reversed: the octopus is given a central nervous system and then moves in a synchronised, precise and controlled manner to perform an underwater waltz – while simultaneously avoiding hazards. 

The video’s concept and implementation are the work of the Jung von Matt Hamburg agency. The video will be shown online and in cinemas worldwide.



In case of queries, please contact:



Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de


Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de


Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de



The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. 

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. 

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.  

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

Munich/Miramas. The development of the first ##Neue Klasse## series production model is on the finishing straight: prototypes of the next-generation BMW iX3 are currently undergoing extensive testing in Miramas, southern France. The Sports Activity Vehicle (SAV) will celebrate its world premiere at the ##IAA Mobility## 2025 in Munich in September and roll off the production line at the new BMW Group plant in #Debrecen (Hungary) starting at the end of the year. “Longer range, faster charging, an all-new display and operating concept, and the intelligence of four superbrains are the distinguishing features of the Neue Klasse. With the upcoming BMW iX3 – the first model of the new car generation – we are introducing fundamental technology upgrades with the clear aim of raising the typical BMW driving pleasure to a whole new level,” says Mike Reichelt, Head of Neue Klasse BMW. “With the all-new ##BMW iX3##, we bring our revolutionary technologies into series production for the first time, and we can hardly wait to see it in action on the road. All future BMW models, regardless of powertrain type, will benefit from the innovations and technology clusters of the Neue Klasse."

The new technologies at a glance:

• The revolutionary display and operating concept BMW Panoramic iDrive provides perfect driver orientation and sets yet another new benchmark.
• Charge faster, drive further: the all-electric 6th generation powertrain (Gen6) sets standards in performance and efficiency. The new BMW iX3 50 xDrive has an electric range of up to 800km (WLTP)*(CLTC: 900km* / EPA 400 mls*) and can be charged to provide a range of more than 350km maximum in just 10 minutes*.
• The Heart of Joy control computer and the BMW Dynamic Performance Control software stack raise the dynamic potential of electric powertrains to a new level.

BMW Panoramic iDrive: “Hands on the Wheel, Eyes on the Road”.

The BMW Panoramic iDrive shows all relevant driving information in the driver’s ideal line of sight and maximizes ergonomic efficiency and safety. Four elements come together to make a unique user experience:

• BMW Panoramic Vision: information is projected onto a black printed surface in the windscreen from A-pillar to A-pillar.
• 3D Head-Up Display: the optional BMW 3D Head-Up Display projects information for navigation and automated driving into the driver’s direct field of vision above the BMW Panoramic Vision Display.
• Central Display with matrix backlight technology: the free-cut-design display is in an ergonomically ideal position near the steering wheel.
• Shy-tech multifunction steering wheel: buttons are illuminated when functions are available; relief-like structure and active haptic feedback enable intuitive operation without the driver having to take his or her eyes off the road.

The BMW Panoramic iDrive runs under the BMW Operating System X, also a new development. It offers extensive customizability, intelligent support for the driver and extensive software updates. BMW’s motto “Hands on the Wheel, Eyes on the Road” is redefined with a well-balanced mix of physical controls and digital functions. BMW Panoramic iDrive will ensure user-friendly and intuitive operation in every vehicle segment and with every powertrain concept.

Next generation of electric powertrains. The high-voltage battery concept for the 6th generation of BMW eDrive technology (Gen6) is fundamentally new, and together with the revised electric drive system portfolio, offers an optimum solution for all vehicle segments. The Gen6 system will be making its debut in the BMW iX3 and will then be rolled out across all vehicle segments.
The centerpiece of the high-voltage battery – the BMW cylindrical battery cell – has an energy density of 20 per cent greater that the prismatic cells previously used. The cells are integrated directly into the high-voltage battery, which plays an important role in the body structure of Neue Klasse models.

Charge faster, drive further.
The Gen6 introduces a major leap forward for our customers and the BMW iX3 is the first to benefit. With 400kW maximum charging, our customers can add over 350km* maximum (WLTP) to their vehicle’s range in just 10 minutes. Gen6 technology allows users to monitor the charging performance and curve live via the My BMW App. 800V technology is paving the way for rapid charging. Charging at 400V DC charging stations will, of course, still be possible.
The high energy content of the high-voltage battery, together with the efficient design of the powertrain and the overall vehicle, enables a range of up to 800km (WLTP). 

Further charging-related innovations.
Making the charging process even more user friendly is the intelligent charging flap, which detects when the driver is intending to stop to charge the car and opens (and then closes) automatically. One of the triggers for opening the flap is AI-assisted: if the customer approaches a familiar or learned charging point, the progress towards it reveals an intention to charge and the flap opens.

The SoP of the new BMW iX3 will also introduce extensive bidirectional charging functions – to-Load, to-Home and to-Grid:
Vehicle-to-Load (V2L) turns the vehicle into a powerful mobile powerbank (up to 3.7kW in Europe) and supplies energy for one or several consumers, wherever customers need it. Bidirectional charging capability turns the BMW iX3 into an at-home energy storage unit. Vehicle-to-Home (V2H) helps customers to reduce costs. Vehicle-to-Grid (V2G) sets new standards for the integration of the vehicle into the energy market. Both functions contribute to lowering emissions and increasing the use of regenerative energy sources. In this way, the BMW Group demonstrates that it is part of the solution as we work towards energy transformation.

Providing the key to bidirectional charging alongside the technology involved, the new BMW Wallbox (DC) offers 19.2kW charging and discharging depending on the market. The BMW charging equipment has been redesigned and is now easier to use, and now also includes selected adapters e.g. for vehicle-to-load (V2L) use cases.

The BMW driving experience with the Heart of Joy. The level in sheer driving pleasure.
The "superbrain" Heart of Joy in the Neue Klasse raises driving dynamics to a new level. Together with the BMW Dynamic Performance Control software stack, the Heart of Joy is pivotal to powertrain, brakes, recuperation and sub-functions of the steering system. It processes information ten times faster* than previous systems and therefore responds more directly than ever to the driver’s command.

Fewer control inputs are required, directional stability is more precise and stable. As a result, the vehicle develops consistent and reproducible cornering characteristics and can be steered intuitively.

Powertrain and braking functions also work together harmoniously to decelerate the vehicle. Recuperation can be used across the whole speed range down to a standstill. Indeed, in 98 percent of cases, the vehicle can be brought to a standstill without applying the friction brakes – without noise or jolts.

The Heart of Joy and BMW Dynamic Performance Control raise the BMW driving experience to a new level – from standstill to dynamic limits.

Further development of driver assistance systems using the intelligent high-performance computer “Superbrain of Automated Driving”
BMW Group’s latest driver assistance systems are among the world’s best. The new BMW iX3 ushers in the rollout of the next technology generation. This is in keeping with BMW’s ADAS (Advanced Driver Assistance System) philosophy: “Always smart, symbiotic, and safe”.

The BMW Group merges the proven, rule-based assistance system with a new system based on AI. In an optimum symbiosis, this combination supports the driver even more precisely and reliably in challenging situations on the road. The Superbrain of Automated Driving pools all customer functions for automated driving and has a 20 times faster processing speed than the previous system. The new automated driving and parking functions are based on cutting-edge sensor, software, processor, and mobile communications technology.

The basic model of the BMW iX3 offers functions like lane change warning, road priority warning, safe exit, and assisted view. Safe exit uses side-mounted radars to monitor traffic next to the car while stopping and warns the driver of approaching objects. The new Assisted View shows the latest driving situation precisely and in detail alternatively in the Central Display, the Panoramic Vision, or 3D Head-Up Display. The motorway assistant with automatic lane change will be available with extended features in the BMW iX3. Upon request, it can assist drivers from when they join a motorway to when they leave it and allow drivers to take their hands off the steering wheel for long periods. This assistant remains active even during automated motorway changes along an active navigation route. The new Motorway & City Assistant helps the driver in complex driving situations in urban areas, e.g. through tight corners or roundabouts. It brakes automatically at red traffic lights and moves off again or sounds an audible signal when lights turn green.

Symbiotic driver assistance, as it is known, enables perfect interaction between tech and driver regarding both comfort and safety functions, and creates a seamless transition between cooperative steering and – a world first – cooperative braking.

When the function is active, the driver can influence the system at any time without causing the assistant to be switched off by turning the steering wheel or applying brakes just a little in order to adjust the responses of the system.

The parking functions can be activated intuitively and offer an AI-based selection of parking assistance services, parking space recognition, maneuver planning, and an improved parking experience. Extended monitoring functions help the driver to avoid damage to the vehicle while parking the car.

Neue Klasse innovations are AI-based, smart and update-compatible. Thanks to the all-new electronics and software architecture with four superbrains (high-performance computers), the new BMW iX3 is now noticeably more intelligent in everyday situations – e.g. with the advanced driver assistance systems and improved voice assistant BMW Intelligent Personal Assistant. Due to the powerful BMW Cloud, the new electronics and software architecture of the new vehicle generation is ready for numerous smart features, which customers can benefit from via over-the-air updates after the market launch.

A large number of the patent applications filed by BMW in recent years have come about as part of the development of technologies for the Neue Klasse – e.g. in the projection technology for the BMW Panoramic Vision, in the innovative control functions of the Heart of Joy, in the battery management and cell contacting system of the high-voltage battery, in the new electric motor, and in the new, zonal vehicle electrical system. 

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information according to WLTP is not yet available.

 
If you have any questions, please contact:

Corporate Communications
Matthias Schepke,
Corporate Communications and Governmental Affairs
Press Spokesperson Neue Klasse
Mobile: +49-151-601-90450
Email: matthias.schepke@bmw.de

Matthias Bode,
Press Spokesperson BMW Compact Class and BMW iX3
Mobile: +49-151-601-61742
Email: matthias.bode@bmwgroup.com

+++ BMW i4 gets improved energy efficiency and increased range +++ New BMW i4 range-topper with even more power +++ BMW Digital Key becomes preferred means of access for many BMW models +++ Tyre repair kit Plus now standard on models like BMW 1 Series, BMW 2 Series Coupé, BMW 3 Series +++ BMW Individual special paintwork colours newly available in the BMW Configurator +++ New optional paintwork colour for BMW iX +++ Ultimate Package available for BMW X5 M Competition and BMW X6 M Competition +++ New BMW Maps functions +++

Munich. Summer 2025 is set to bring innovations in electric drive technology and digitalisation as well as new standard and optional equipment features that will make the current BMW model range even more attractive. New power electronics in the all-electric BMW i4 result in even greater efficiency and increased range. The most powerful BMW i4 will also debut at the same time. Numerous BMW models will come as standard with Comfort Access and the BMW Digital Key, which has now become even easier to set up.

From summer 2025, the BMW X1, BMW X2 and BMW 2 Series Active Tourer will be available with new exterior and interior options. Standard equipment for the BMW 1 Series and BMW 2 Series Gran Coupé now includes heated front seats. The BMW Intelligent Personal Assistant now offers an alternative voice.

BMW i4: reduced consumption, new range-topper with extra power.

From July 2025, the BMW i4 eDrive35 (WLTP combined (EnVKV): energy consumption 17.5 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A); range 428-514 km (WLTP combined (PER)) as well as the BMW i4 eDrive40 (WLTP combined (EnVKV): energy consumption 17.8 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A); range 510-613 km (WLTP combined (PER)) will come with silicon carbide semiconductor components in the power electronics (SiC inverter), which reduce consumption by around 4.5 per cent while adding up to 22 kilometres of range (depending on the model and equipment installed as part of an individual vehicle configuration).

From July 2025, the new range topper for the all-electric BMW i4 comes in the shape of the BMW i4 M60 xDrive (WLTP combined (EnVKV): energy consumption 20.9 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A); range 433-551 km (WLTP combined (PER)). Compared to the predecessor, it provides an additional 42 kW/57 hp of power, for a system output of 442 kW/601 hp. The new BMW i4 M60 xDrive takes 3.7 seconds for the sprint from 0 to 100 km/h.

BMW Digital Key: smartphone used as key enables many additional functions.

The BMW Digital Key will soon become the tool of choice to unlock and lock many BMW models, courtesy of a simplified set-up process. The BMW iX was the first to be updated in March 2025, and many model series will follow from July 2025: the BMW 1 Series, BMW 2 Series Gran Coupé, BMW 2 Series Active Tourer, BMW X1, BMW X2, BMW 5 Series Sedan, BMW 5 Series Touring, BMW M5, BMW M5 Touring and BMW 7 Series. The BMW X5, BMW X5 M, BMW X6, BMW X6 M, BMW X7 and BMW XM models will follow from August 2025. The BMW X3 will come with the new set-up process in the US from August 2025 and in South Africa from September 2025.

The feature will then include a physical key, a Setup Card and a Service Card. The new Setup Card makes it easier than ever to set up the BMW Digital Key on smartphones from all major manufacturers by simply holding the card to the mobile phone or scanning the QR code on the back. The next step takes the user straight into the My BMW app. After authorisation via the Setup Card, the BMW ID is linked to the vehicle and the BMW Digital Key is then activated. After activation, the customer can easily share the Digital Key with other people by sending them a text message. Activation is possible on up to 18 devices. Owners can define various roles and permissions for each vehicle user. A particularly useful function ideal for novice drivers is limiting acceleration and top speed, for example. If a physical key does need to be handed over, for example in the workshop or in the event of a breakdown, the new Service Card can be used. This should always be carried deactivated so it can be activated as a fully-fledged key when needed, via a click on the central display.

For all eventualities: tyre repair kit and tyre repair kit Plus.

From summer 2025, the tyre repair kit will come as standard for various BMW models. These include the BMW 1 Series, BMW 2 Series Gran Coupé, BMW 2 Series Coupé, BMW 3 Series Sedan, BMW 3 Series Touring, BMW 4 Series Coupé and the BMW 4 Series Convertible. The optional tyre repair kit Plus is available for the BMW X3 (excluding the BMW X3 30e xDrive).

Individual paintwork finishes at a glance, in the BMW Configurator.

Customers appreciate the BMW Individual paintwork colours as a way to add a personal touch to their new BMW. Special paintwork finishes which previously required looking up in the BMW Individual Visualiser can be selected within the BMW Configurator. With just a few exceptions, this applies to all BMW models.

More equipment for BMW 1 Series and BMW 2 Series Gran Coupé.

Standard equipment for the BMW 1 Series and BMW 2 Series Gran Coupé will from summer 2025 be even more comprehensive and include heated front seats and an alarm system. The optional M Technology Package II available for the BMW M135 xDrive (WLTP combined (EnVKV): fuel consumption 8.3 litres/100 km; CO₂ emissions 188 g/km; CO₂ class G) and the BMW M235 xDrive Gran Coupé (WLTP combined (EnVKV): fuel consumption 8.2 litres/100 km; CO₂ emissions 185 g/km; CO₂ class G) now includes M seat belts with M colours in the weave.

New colours for BMW 2 Series Active Tourer, BMW X1 and BMW X2.

Summer 2025 will bring new exterior and interior options for the BMW 2 Series Active Tourer, BMW X1 and BMW X2. New paintwork colours include Fire Red metallic and Night Dusk Blue for the BMW 2 Series Active Tourer as well as Dune Grey metallic for the BMW X2. All three colours are also available for the BMW X1, along with BMW Individual Frozen Portimao Blue metallic. Veganza perforated upholstery in the colours Castanea, Smoke White and Atlas Grey/Smoke White is newly available for customising the interior of the BMW 2 Series Active Tourer and BMW X2. The Castanea and Smoke White colourways are available for the BMW X1. The Econeer Bicolour Blue upholstery can be ordered from summer 2025 in combination with front sport seats only. Another new option is the Brushed Aluminium Shadow interior trim.

More comprehensive equipment for BMW 7 Series, BMW X3 and BMW iX.

The BMW 7 Series and BMW i7 now feature laminated safety glass with contrast print as standard. From summer 2025, comfort glazing, sun protection glazing and the Heat Comfort package will also be available as individual options for the first time, enabling even more specific customisation.

A new equipment option for the BMW X3 is the attractive M door sill trim. It can be ordered for the M Sport package, M Sport package Pro and the BMW X3 M50 xDrive (WLTP combined (EnVKV): fuel consumption 8.3 litres/100 km; CO₂ emissions 189 g/km; CO₂ class G).

BMW Individual Frozen Pure Grey metallic is a new paintwork finish with a particularly distinctive character, available as an option for the BMW iX from summer 2025.

Ultimate Package for BMW X5 M Competition and BMW X6 M Competition.

The BMW X5 M Competition (WLTP combined (EnVKV): fuel consumption 12.9 litres/100 km; CO₂ emissions 292 g/km; CO₂ class G) and the BMW X6 M Competition (WLTP combined (EnVKV): fuel consumption 12.8 litres/100 km; CO₂ emissions 289 g/km; CO₂ class G) now benefit from the optional Ultimate Package. In addition to the M Carbon engine cover, this also includes M Carbon mirror caps, the Sky Lounge panoramic glass sunroof, active seat ventilation as well as the massage function at the front and the Comfort Package. The Bowers & Wilkins Diamond Surround Sound System ensures exceptional sound quality. The M Driver’s Package included as part of the package increases top speed to 290 km/h. In the BMW X6 M Competition, this is complemented by an exclusive M Carbon rear spoiler.

Comprehensively upgraded BMW iDrive.

Among the numerous innovations in the area of digital services is the upgraded BMW Intelligent Personal Assistant in BMW Operating System 9. It now offers customers in Turkey, Greece and Hungary natural-language voice control in their native languages.  

In the BMW 1 Series, BMW 2 Series Gran Coupé and BMW X3, customers in many countries* can now link their own Amazon Alexa account to the BMW Intelligent Personal Assistant. This enables them to use intuitive voice control to enjoy music via the “Hey BMW” command – courtesy of Alexa running in the background, just like at home. In addition, a second voice is now available for the assistant.** Further improvements in language understanding and faster processing speeds contribute to a more harmonious overall experience.

From summer 2025, BMW Digital Premium with BMW Operating System 9 will, subject to country-specific availability, enable customers to use the Zoom app on their Curved Display for videoconferencing when the vehicle is stationary. To avoid distractions, the app automatically deactivates the video while driving.

* US, Canada, Mexico, Germany, France, United Kingdom, Spain, Italy.

** In the US, United Kingdom, Ireland, Canada, Mexico, France, Germany, Spain, Italy, Portugal, Switzerland, Austria, Iceland, Malta, Netherlands, Belgium, Luxembourg, Liechtenstein.

Parking Assistant Plus upgrade.

From July 2025, the functions of the Parking Assistant Plus will be enhanced for many BMW models. It will now also use marker lines around parking spots to help identify available spaces and ensure parking precision. Previously, this feature was only available as part of the Parking Assistant Professional.

BMW Maps user interface upgrades in BMW Operating System 8.5.

BMW Maps offers intuitive destination entry and intelligent route guidance and will come with further user interface improvements from summer 2025. For faster access to frequently used functions, the home screen of the control display will feature direct touch buttons for “Home” and “Work” in the BMW Maps QuickSelect Widget, for example.

* Consumption and emissions data:
The figures for fuel consumption, CO₂ emissions, energy consumption and range are for vehicles as offered on the German market. All data are based on the new WLTP test cycle. Energy consumption and emissions data refer to the German Passenger Car Energy Labelling Regulation (EnVKV).

** All new models due to enter production in July 2025.

In case of queries, please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. 

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. 

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.  

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

The BMW Group is bringing large-format, pure ASSB cells from Solid Power to its test vehicle, a BMW i7, which is being operated in the Munich area. The potential benefits of ASSB technology: higher energy density in a very compact storage system compared to current technologies.

Since 2022, the BMW Group and Solid Power, Inc. (Nasdaq: SLDP) have intensified their activities for the development of all-solid-state battery (ASSB) technology through their technology transfer agreement.

The BMW Group and Solid Power believe in the potential of genuine ASSB technology. With a higher energy density compared to current battery technologies, ASSB batteries have the potential to achieve longer ranges in vehicles without the disadvantages with regard to the weight of the overall storage system.

“Solid Power is extremely proud that our partnership with BMW has resulted in the first demonstration of truly all-solid-state battery cells in a vehicle,” said John Van Scoter, President and Chief Executive Officer of Solid Power.  “We believe in the promise of ASSB’s and continue to drive innovation of our sulfide electrolyte in support of that future for EV’s.”

Martin Schuster, Vice President Battery Cell and Cell Module at the BMW Group, says: “Our BMW i7 ASSB test vehicle on the road is a perfect example of the BMW Group's technology-open mindset. We are continuously advancing the development of new battery cell technologies and are constantly expanding our know-how with valuable partners such as Solid Power. ”

The concept battery integrated in the BMW i7 test vehicle combines proven Gen5 construction principles (prismatic cells in modules) with new, innovative module concepts for integrating ASSB cells from Solid Power.

The management of cell expansion will be investigated here. In addition: How is the operating pressure controlled and how to adjust the temperature conditions.

The use of solid power cells with sulfide-based electrolytes and their complete integration into a battery pack will provide the BMW Group with further important findings in the test program over the coming months.

The innovative cells were developed and manufactured by Solid Power in collaboration with experts from the BMW Group. Further development steps are required to implement ASSB technology in a competitive overall storage system.

The BMW Group and Solid Power have been cooperating since 2016 through an extended “Joint Development Agreement”, which was supported by BMW Group's investment in Solid Power in May 2021 as part of a financing round.

At the end of 2022, BMW and Solid Power agreed to further deepen their partnership. BMW will operate a solid cell prototype line at the CMCC (Cell Manufacturing Competence Center) in Parsdorf on the basis of a research and development license and using the experience and expertise of Solid Power.

Since 2008, the BMW Group has been steadily expanding its expertise in the area of battery cell technology. Since 2019, this know-how has been bundled at the BMW Group's Battery Cell Competence Center (BCCC) in Munich. The BCCC covers the entire value chain, from research and development to battery cell design and production capability.

In order to be able to implement innovations in battery cell technology quickly and efficiently, the BMW Group cooperates in a network of around 300 partners, including established companies, start-ups and universities.

The cooperation with Solid Power underlines the BMW Group's battery strategy -to further develop innovative battery technologies on equal footing with leading partners in the industry. This strategically strong position in the value chain ensures the BMW Group access to all new and innovative battery cell research worldwide.

Debrecen. The future BMW Group plant in the Hungarian city of Debrecen is on the finish straight as the ramp-up of the assembly line sees the heart of the plant come to life. This is the beating heart of all the technologies in the plant, and also where the most employees work. The assembly launch thus marks the reaching of another milestone.

“Our highly efficient and ergonomic assembly line immediately started running without any issues,” said Hans-Peter Kemser, Managing Director BMW Group Plant Debrecen. “We achieved this thanks to virtual planning and tests, as well as the outstanding collaboration between our new, highly motivated employees in Debrecen and our experts within the BMW Group’s global production network.”

In assembly, the individual components and systems are installed in the painted body – at the end of the process, a car ready to drive rolls off the production line. The innovative vehicle architecture of the Neue Klasse opens totally new possibilities with regard to assembly: greater efficiency thanks to modularisation, fewer different connecting elements, and a simplified installation of the wiring harness. An innovative cockpit assembly also accelerates the process.

The BMW Group Plant Debrecen is already producing test vehicles for the first model of the Neue Klasse: the new BMW iX3.* Thus, the new plant is gradually ramping up for series production.

Neue Klasse allows simple, fast assembly process

A number of features of the Neue Klasse are new territory for everyone. Unlike in previous models, the cable harness is divided into multiple parts, making it easier and more ergonomic to install. The zonal wiring harness architecture requires 600 fewer metres of wiring and weighs 30 percent less than the previous generation.

On the other hand, some components are modularised when one module is formed from many small individual parts. The variation of connecting elements has also been radically reduced for the Neue Klasse. This in turn reduces the number of different plugs, screws and clips. All of this makes assembly significantly more simple. 

Furthermore, with the Neue Klasse, a wide range of quality checks can be performed digitally whilst still on the production line. This procedure will also be implemented at other sites after its initial use in Debrecen. The next point of use will be the home plant in Munich, which will produce the sedan model of the Neue Klasse as of 2026.

The innovative cockpit assembly accelerates processes at Plant Debrecen. It is one of the most compact in the BMW Group’s production network, yet still allows full flexibility and variety. As at Plant Lydia in China, cockpit pre-assembly is located right next to the main line. Once the cockpit has been pre-assembled, it is then installed directly in the vehicle just a few metres ahead.

Assembly in Debrecen adopts innovations from existing plants

When planning the new production site in Hungary, the BMW Group used a completely virtual design process. In line with the principles of the BMW iFACTORY, the tried-and-tested standards and high-tech solutions from existing plants were referred to many times. For example, many ideas and proven structures from Plant Lydia in China and Plant Leipzig can be found in the assembly in Debrecen.

Further development of the finger structure from Leipzig

These structures include the so-called finger structure, or comb structure, which the BMW Group developed specifically for Plant Leipzig, which opened in 2005. This structure allows supply parts and preassembled modules to be transported directly to the assembly lines. A record proportion of parts, up to 80%, can be delivered directly in Debrecen, as the fingers will enjoy logistics supply from both sides for the first time. This is the highest ratio in the BMW Group’s production network. The finger structure allows subsequent extension and the integration of further assembly steps – flexibility is a characteristic of production at the BMW Group.

Production processes, as at Plant Lydia in China

Plant Lydia in China was also an inspiration for many structures and processes in the assembly. The plant opened in 2022 and was the first BMW Group site to be completely planned and simulated in the virtual world from the outset. The shop floor for the assembly line and complete conveyor system in Debrecen are set up identically. Therefore, the technology was available quickly and had already been tried and tested, simplifying the commissioning of a completely new production line.

Series production of the new BMW iX3 set to start at the BMW Group Plant Debrecen in late 2025. The Hungarian plant has been designed specifically for the production of all-electric vehicles. As with the start of any new model or new plant, production capacities are increased gradually after start of production. The plant in Debrecen will be the first automobile plant in the BMW Group to operate entirely without the use of fossil fuels during normal operation.

*Since this is a pre-production model, consumption data for the new BMW iX3 is not available at this time.

Munich. BMW Customer Service has its customers’ backs. The new “Relax. We Care.” campaign showcases this aspect with a quirky sense of humour. It is now available to view on social media.

Anything that can go wrong will go wrong – and this is also the theme of the new short film for the annual BMW Customer Service campaign. “The Thief” is a story about a marriage proposal and a thief, with all kinds of surprising twists and turns. Larger than life, told with tongue firmly in cheek, and great attention to detail.

As in the previous films “The Park” (https://www.youtube.com/watch?v=tD9TJrcp5AM) and “The Storm” (https://www.youtube.com/watch?v=E1_Vv7Fb4Bk), the BMW as the silent protagonist suffers plenty of indignities. Scratches, dents, shattered glass and broken-off parts are the visible result of these unexpected adventures. Just as well the professionals from BMW Service and Original BMW Parts are there to repair the damage and bring the claim “Relax. We Care.” to life.

The “Relax. We Care.” campaign was produced by the digital agency Monks. The short film “The Thief” is available to view from 19 March at https://youtu.be/z0zKyLufPTI

In case of queries, please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup