2026
28
April
2026
|
09:00
Europe/Amsterdam
A milestone in head protection for maximum safety and comfort in motorcycling.
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2025
11
December
2025
|
17:00
Europe/Amsterdam
Rider’s Gear and Casual Wear for safe, comfortable, in style motorcycling at all times.
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27
November
2025
|
00:01
Europe/Amsterdam
Stylish, safe and full of driving pleasure - with the MINI Aceman and the exclusive MINI Lifestyle Collection, MINI makes the festive season a special experience.
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19
November
2025
|
00:01
Europe/Amsterdam
+++ BMW iX3 awarded “Golden Steering Wheel” for “Best Innovation” +++ BMW M5 Touring wins in the “Upper/Luxury Class” category +++ “Auto Trophy” awards from “Auto Zeitung”: BMW victories across the entire product range – from compact to luxury class …
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29
October
2025
|
17:00
Europe/Amsterdam
+++ ApeFest makes its debut in Las Vegas +++ Premiere for exclusive Pac-Man in-car game in the BMW XM Label with BMW Lifestyle elements +++ BMW digital ape “Max” presents BMW Lifestyle Collection +++ Live performance artist Pauser reimagines BMW …
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15
October
2025
|
00:01
Europe/Amsterdam
MINI presents the next milestone in its cooperation with Paul Smith in Tokyo whilst showcasing their current model range.
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28
August
2025
|
17:00
Europe/Amsterdam
Customizing Kit in the Style of a Flat Track Racer.
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20
June
2025
|
08:00
Europe/Amsterdam
With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater …
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13
June
2025
|
08:00
Europe/Amsterdam
BMW is spotlighting six digital features in its global innovation campaign. With its mixture of high-tech and humour, the campaign shows how these technologies make drivers’ everyday lives significantly more comfortable as well as safer. So far, BMW …
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11
June
2025
|
17:00
Europe/Amsterdam
Most modern safety technology in sporty Offroad-Look and perfect communication technology for motorcycle riding.
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05
May
2025
|
10:00
Europe/Amsterdam
Joy is the core value of the BMW brand. This goes far beyond sheer driving pleasure. With AMBERNESS and BERGAMOOD, BMW is now presenting two fragrances that turn the feeling most associated with the brand into an olfactory experience. The two eaux …
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20
March
2025
|
11:00
Europe/Amsterdam
No matter what happens, BMW is there for its customers. Always. This is also the message conveyed by the new BMW Customer Service annual campaign. This year’s short film, titled “The Thief”, features a marriage proposal, a thief and an exciting …
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12
March
2025
|
00:01
Europe/Amsterdam
With the new MINI John Cooper Works Lifestyle Collection and the MINI Wordmark Lifestyle Add-Ons, the brand is expanding its existing portfolio of clothing, bags and accessories.
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26
February
2025
|
09:00
Europe/Amsterdam
Two BMW model series take first place in their respective vehicle categories in the renowned “Best Cars” readers’ poll of German car magazine “auto motor und sport”. And BMW achieves a triple victory in the UK at “What Car?” magazine’s 2025 “Car of …
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2024
12
December
2024
|
17:00
Europe/Amsterdam
Riders gear and casual wear for safe, comfortable and stylish motorcycling.
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06
December
2024
|
17:00
Europe/Amsterdam
Kith Founder, CEO and Creative Director, Ronnie Fieg creates limited edition of the first electrified high-performance model from BMW M GmbH and a unique one-off of the historic BMW M1 +++ World premiere of 2025 BMW XM Kith Concept at Art Basel …
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28
October
2024
|
10:00
Europe/Amsterdam
+++ First public appearance at exclusive community event just two days after start of communication +++ BMW enhancing in-car gaming range and BMW M Driving Experience +++ BMW Lifestyle with exclusive, customised ApeFest collection +++
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11
October
2024
|
00:01
Europe/Amsterdam
+++ Roadster design study put smiles on faces of car fans at the Concorso d’Eleganza Villa d’Este 2024 +++ Hugely positive response inspires BMW to produce 50 examples of the elegant two-seater +++ Latest strictly limited-run special-edition model …
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08
August
2024
|
18:00
Europe/Amsterdam
+++ New edition of the premium compact model finds its way into a popular gaming classic +++ BMW and Epic Games launch Decal design competition ahead of Rocket League Season 16 +++
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12
July
2024
|
18:15
Europe/Amsterdam
BMW celebrates world premieres and motor sport anniversaries at the Goodwood Festival of Speed 2024.
+++ New BMW M5 makes its debut in the spectacular hill climb race +++ Also in action will be the BMW M Hybrid V8, new BMW M4 CS and BMW R20 concept +++ First public reveal of the new BMW X3 M50 xDrive +++ BMW Group Classic recalls glorious moments …
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10
June
2024
|
10:00
Europe/Amsterdam
+++ Unique special collection pays homage to the legendary first-ever BMW Art Car from 1975 +++ Full summer outfit consists of shirt, shorts, T-shirts, cap and sneakers +++ Design takes its cues from the BMW 3.0 CSL created by Alexander Calder +++
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16
May
2024
|
10:00
Europe/Amsterdam
+++ One-of-a-kind creation is the latest product of the collaboration between BMW and the British supermodel +++ High performance meets haute couture +++ Presentation during the Cannes Film Festival +++ BMW is Official Automotive Partner of the …
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08
May
2024
|
10:00
Europe/Amsterdam
+++ BMW is Official Automotive Partner of the renowned film festival for the third year in succession +++ Exclusive premium shuttle service laid on for stars and VIPs +++ Extension of collaboration with Naomi Campbell and world premiere of the BMW …
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01
April
2024
|
00:01
Europe/Amsterdam
The design of the new lifestyle products is based on details of the new MINI Cooper. The selection ranges from fashion to luggage and accessories.
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04
March
2024
|
10:00
Europe/Amsterdam
+++ BMW M Hybrid V8 and BMW M4 GT3 now available as 676-piece Speed Champions set +++ Miniature-scale replicas with authentic design details +++ Magic of Le Mans not only for kids +++
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05
February
2024
|
16:30
Europe/Amsterdam
+++ ACADEMY AWARD® Winning Actor Christopher Walken Stars in a New 60-Second Spot Dedicated to Icons (and Their Imitators) +++ Special Cameo Appearance by GRAMMY® Award Winning Global Superstar and Super Bowl LVIII Half Time Show Headliner, USHER …
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2023
15
December
2023
|
09:00
Europe/Amsterdam
+++ Exclusive BMW Lifestyle collection marks the 100th birthday of the prominent pop artist +++ Full outfit consisting of jacket, trousers, T-shirt, cap and sneakers +++ Design takes its cues from the BMW Art Car created by Lichtenstein in 1977 +++
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14
December
2023
|
13:30
Europe/Amsterdam
+++ Emotional storytelling on BMW’s social media channels +++ A drive in the all-electric BMW i4 becomes a journey through the past and present +++ The message: driving pleasure never ends – and brings generations together +++
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07
December
2023
|
17:00
Europe/Amsterdam
Riders gear and casual wear for safe, comfortable and stylish motorcycling.
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17
October
2023
|
08:00
Europe/Amsterdam
+++ Germany-wide actions combine emotionally engaging storytelling with editorial content +++ Digital emphasis focusing on video is designed to appeal to specific target groups +++ Innovative ad formats and programmatic control for TV +++
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