Triple Triumph for BMW at MCN Awards

BMW Motorrad UK attended last night's annual Motor Cycle News Awards dinner,
where the company was presented with the coveted Best Trailie, Best
Sports-Tourer and Best Tourer awards.

The awards - now in their 11th year - are the Industry benchmark for
outstanding success in all areas of motorcycling. This year's three awards were
testimony to the fact that BMW's has successfully made the transition from
niche to mainstream manufacturer - a fact that hasn't gone unnoticed by the
motorcycle press and many new converts to the brand.

The R 1200 GS Adventure won the Best Trailie award, and the 152 hp
four-cylinder K 1200 GT won the Best Sports Tourer award. Last year's winner of
the Best Tourer award - the R 1200 RT - scooped the coveted accolade for the
second year in succession, proving its dominance in the large-capacity
long-distance segment.

BMW Motorrad's General Manager for Motorcycles Adrian Roderick commented:
"We've had a fantastic year so far in 2006 with the launch of six new models.
To win the Best Trailie award for the new R 1200 GS Adventure is fantastic for
us, as we knew that the R 1150 GS Adventure predecessor model was going to be a
seriously hard act to follow.

"To win the Best Sports Tourer award with our new K 1200 GT proves that you can
have massive power, serious long-distance capability and excellent road-holding
and handling in one package. We also knew that the R 1200 RT would be a strong
contender for the Best Tourer award as it is one of our best sellers, but to
win the award for the second year in a row is the icing on the cake -
especially as we nominated it last year instead of our flagship K 1200 LT,
which had won this award for the last six years in a row!

"Thanks to our conquest marketing strategies and comprehensive World of BMW
customer activity programme, more motorcyclists than ever before are trying our
bikes and discovering what owning and riding a BMW really means. To receive
more awards than any other manufacturer proves that we are achieving our
objectives. With five new models for 2007 currently on show at this year's
International Motorcycle and Scooter Show in Birmingham - including new
supermoto, enduro and sports machines, you could say BMW is on a roll."

ends

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