Novi BMW X5 predstavlja peto generacijo tega modela in je umeščen v premijski segment Sports Activity Vehicle (SAV). Paleta pogonskih različic, ki so na voljo za BMW X5, vključuje bencinske in dizelske modele z 48-voltnim blagim hibridnim sistemom, priključno-hibridna modela BMW X5 50e xDrive in BMW X5 M60e xDrive ter – prvič – popolnoma električni BMW iX5. Kasneje se bo ponudbi pridružil še BMW iX5 Hydrogen z vodikovo gorivno-celično tehnologijo.

Proizvodnja novega BMW X5 se bo začela avgusta 2026 v tovarni BMW Group Plant Spartanburg v ZDA. Začetek prodaje modelov z motorjem z notranjim zgorevanjem je predviden 28. 11. 2026. Baterijsko-električne in priključno-hibridne različice bo mogoče naročiti od 8. 10. 2026, prodaja pa se bo začela v začetku leta 2027. Na trg bosta tako najprej vstopila bencinski X5 40 xDrive (priporočena maloprodajna cena z DDV v Sloveniji: 98.900 €) in dieselski X5 40d xDrive (priporočena maloprodajna cena z DDV v Sloveniji: 95.900 €), preostale različice pa bodo sledile v 2027.

KONCEPT VOZILA.

• Novi BMW X5 je prvi model znamke, ki bo na voljo s petimi različnimi možnostmi pogona: različicami z bencinskim ali dizelskim motorjem z notranjim zgorevanjem in 48-voltno tehnologijo blagega hibrida, priključno-hibridnimi modeli, prvim popolnoma električnim BMW iX5 in modelom BMW iX5 Hydrogen – prvim serijskim modelom BMW s pogonom na vodik, ki bo na trg prišel pozneje.
  
  
• Naslednja generacija zunanjega oblikovanja, značilnega za modele X: monolitna in mogočna; izrazita pojavnost z izrazitejšimi proporci SAV, pokončno zasnovo sprednjega dela, navpično ledvičko BMW in novimi dvojnimi svetlobnimi ikonami X; jasno strukturiran stranski pogled s kljukami v obliki krilc (BMW Winglets).
  
  
• Visokokakovostna, vodoravno zasnovana notranjost z vabljivim obdajajočim učinkom, steklenimi elementi in inovativnimi naravnimi materiali, kot je skrilavec; novi koncept prikaza in upravljanja BMW Panoramic iDrive z BMW Operating System X; BMW Passenger Screen je prvič na voljo v modelu BMW X5.
  
  
• Proizvodnja novega BMW X5 se bo začela v tovarni BMW Group Plant Spartanburg (ZDA) avgusta 2026; novi BMW iX5 bo prvo popolnoma električno vozilo, ki ga bodo izdelovali tam.
  
  

ZUNANJOST.

• Novi oblikovalski jezik BMW prenaša zunanje oblikovanje, značilno za modele X, v naslednjo generacijo modelov. Novi BMW X5 s čistim, monolitnim in mogočnim oblikovanjem izžareva samozavest iz vsakega zornega kota.
  
  
• Izrazita pokončna zasnova sprednjega dela z navpično zasnovano ledvičko BMW Iconic Glow z dinamičnim svetlobnim podpisom je prepoznavna značilnost novega BMW X5.
  
  
• Prilagodljivi LED-žarometi z novimi dvojnimi svetlobnimi ikonami X v dnevnih lučeh ustvarjajo izrazit vtis in so tako podnevi kot ponoči takoj prepoznavni. Kratke luči in smerniki so prav tako v celoti integrirani v novo svetlobno grafiko X.
  
  
• Dinamične pozdravne in poslovilne sekvence ustvarjajo poseben celostni vtis ob začetku in koncu vsake vožnje.
  
  
• Natančno oblikovana silhueta z dinamično strešno linijo in mišičastimi kolesnimi loki ustvarja značilno pojavnost modela BMW X5 na cesti. Nova zasnova kljuk v obliki krilc prispeva k monolitnemu celostnemu videzu s strani ter k jasno in harmonično strukturirani igri površin.
  
  
• Kot športni vrhunec ponudbe se BMW X5 M60e xDrive ponaša z vizualnimi poudarki, kot so rumene luči BMW M v slogu dvojnega X, izpušni sistem s štirimi cevmi, 22-palčna platišča in še veliko več.
  
  
• Enajst barv zunanjosti, od tega štiri iz ponudbe BMW Individual, in obsežen izbor platišč, od serijskih 21-palčnih do novo razpoložljivih 23-palčnih platišč, ponujajo številne možnosti za individualizacijo modela BMW X5.
  
  

NOTRANJOST IN OPREMA.

• Velikopotezna, monolitna zasnova zunanjosti se nadaljuje v notranjosti, kjer ustvarja udoben in visokokakovosten prostorski občutek.
  
  
• Kombinacija inovativnih in naravnih materialov, kot sta skrilavec (ki ga BMW uporablja prvič) in steklo, ter ekskluzivnih podrobnosti, kot so šivi X na vratih in okrasni letvi armaturne plošče, ustvarja razkošno vzdušje v notranjosti. 
  
  
• Preoblikovan kokpit s tridimenzionalnim osvetljenim pasom ambientalne osvetlitve in vodoravno razporeditvijo ustvarja vabljiv obdajajoči učinek.
  
  
• Predstavlja se novi prikazovalnik za sovoznika:  BMW Passenger Screen tudi med vožnjo ponuja obsežen nabor razvedrilnih in informacijskih vsebin, med drugim zaradi integracije priljubljenih aplikacij za razvedrilo.
  
  
• Velika panoramska steklena streha s funkcijo odpiranja , ki je na voljo serijsko, ustvarja svetlo in zračno vzdušje v notranjosti.
  
  
• Visokokakovostni sedeži v obliki serijskih športnih sedežev in opcijskih multifunkcijskih sedežev s prezračevanjem sedežev in masažno funkcijo ter prevlekami iz materiala Veganza ali z opcijsko notranjo izvedbo BMW Individual z usnjem Merino.
  
  
• Samodejna vrata omogočajo prostoročno in izjemno udobno vstopanje v vozilo ter izstopanje iz njega. Samodejni sistem Soft-Close je vgrajen serijsko.
  
  
• Preoblikovani visokokakovostni volani omogočajo še intuitivnejše upravljanje prek tehnologije shy tech.
  
  

KONCEPT PRIKAZA IN UPRAVLJANJA, DIGITALNA UPORABNIŠKA IZKUŠNJA.

• BMW Panoramic iDrive je integriran koncept prikaza in upravljanja, ki digitalne prikazovalnike, fizične upravljalne elemente in inteligentno programsko opremo združuje v usklajen celovit sistem. Osredotoča se na interakcijo človek–stroj in je zasnovan tako, da informacije zagotavlja intuitivno, glede na kontekst in ergonomsko optimizirano. Obsežna integracija vseh ravni prikaza in upravljanja omogoča v prihodnost usmerjeno uporabniško izkušnjo, ki v enaki meri vključuje osredotočenost na voznika, možnosti personalizacije in varnost.
  
  
• BMW Panoramic Vision: Na novo razvita projekcija vsebine po celotnem spodnjem območju vetrobranskega stekla s stalno vidnimi, jasno strukturiranimi informacijami. Vsebina, povezana z vožnjo, je v vidnem polju voznika; vso drugo vsebino je mogoče prilagoditi in je vidna vsem potnikom.
  
  
• Projektor BMW 3D Head-Up je nameščen nad BMW Panoramic Vision in izbrane vsebine projicira izključno vozniku v njegovo vidno polje. Omogoča izjemno natančno prostorsko zaznavanje navigacijskih informacij in informacij sistemov za pomoč vozniku.
  
  
• 17,9-palčni osrednji prikazovalnik v zasnovi free-cut s tehnologijo matrične osvetlitve ozadja in visoko ločljivostjo za odlično berljivost, intuitivnim upravljanjem na dotik s funkcijo QuickSelect, prilagodljivo začetno stranjo in neposrednim dostopom do pogosto uporabljenih funkcij.
  
  
• BMW Passenger Screen je bil zasnovan posebej za razvedrilo sovoznika med vožnjo. 14,6-palčni prikazovalnik Full HD je mogoče preprosto in intuitivno upravljati s tehnologijo večtočkovnega dotika. Prikazovalnik sovozniku omogoča poln dostop do široke ponudbe možnosti razvedrila BMW. Ta ponudba vključuje pretakanje videovsebin in televizijske programe, igranje iger, glasbo, videoklice in še veliko več. Prijava z BMW ID ni potrebna.BMW Digital Premium zagotavlja potrebno količino podatkov. Podatkovno povezavo je mogoče vzpostaviti z mobilnimi podatki uporabnika prek dostopne točke pametnega telefona ali prek omrežja WiFi. V nasprotju z osrednjim prikazovalnikom je mogoče BMW Passenger Screen med vožnjo uporabljati tudi za ogled razvedrilnih vsebin, kot je pretakanje videovsebin. Integrirana funkcija zaslona z omejeno vidljivostjo zagotavlja, da voznik ostane osredotočen na vožnjo: notranja kamera zazna, ali je voznik nepozoren, in samodejno zatemni prikazovalnik Passenger Screen. Če na sovoznikovem sedežu ni nikogar, prikazovalnik preklopi v zmanjšani način prikaza, ki se brezhibno zlije z drugimi prikazovalniki in ambientalno osvetlitvijo.
  
  
• Prilagodljiva vsebina gradnikov v BMW Panoramic Vision; s funkcijo »povleci in spusti« je mogoče gradnike v ustreznem meniju na osrednjem prikazovalniku prenesti v BMW Panoramic Vision. Po želji je mogoče razporediti do šest gradnikov, upravljati pa jih je mogoče prek multifunkcijskega volana.
  
  
• Multifunkcijski volan s tehnologijo shy tech : upravljalni elementi se osvetlijo samo po potrebi in pri uporabi informacijsko-razvedrilnega sistema zagotavljajo haptične povratne informacije. Jasna razdelitev funkcij sistemov za pomoč vozniku, parkiranja in informacijsko-razvedrilnih funkcij podpira varno, intuitivno upravljanje, pri katerem vozniku ni treba umakniti pogleda s ceste.
  
  
• BMW Operating System X je programska osnova za BMW Panoramic iDrive in temelji na programskem skladu AOSP. Zagotavlja visoko stopnjo možnosti posodobitev in nadgradenj ter omogoča upravljanje vseh elementov prikaza in upravljanja glede na kontekst in situacijo.
  
  
• Glasovna interakcija in personalizacija z obsežnim prilagajanjem  prikazovalnikov, barv, gradnikov in načinov ter multimodalnim upravljanjem na dotik ter haptičnim in glasovnim upravljanjem . Razširjeni BMW Intelligent Personal Assistant s tehnologijo umetne inteligence Amazon Alexa+¹ omogoča naravno, pogovorno glasovno interakcijo ter dostop do zunanjih storitev in vsebin znanja.
  
  

POGONSKI SISTEMI IN TEHNOLOGIJA POLNJENJA.

• Novi BMW X5 bo kupcem ponudil izbiro med visokoučinkovitimi vrstnimi šestvaljnimi motorji, baterijsko-električnimi in priključno-hibridnimi pogonskimi sistemi ter tehnologijo vodikovih gorivnih celic z modelom BMW iX5 Hydrogen pozneje.
  
  
• Baterijsko-električni BMW iX5 60 xDrive je opremljen z inovativno tehnologijo BMW eDrive šeste generacije – in z dvema elektromotorjema zagotavlja sistemsko moč 425 kW/578 KM. Ponudbi modelov se bo pozneje pridružil tudi popolnoma električni model BMW M Performance.
  
  
• V BMW iX5 so prvič uporabljene cilindrične celice Gen6 z višino 120 milimetrov; v primerjavi z 95 milimetrov visokimi celicami ponujajo večjo energijsko vsebnost.
  
  
• Kar zadeva doseg in hitrost polnjenja, visokonapetostna baterija BMW iX5 60 xDrive omogoča občutno izboljšanje v primerjavi z BMW iX3 50 xDrive. Poleg tega bo v modelu BMW iX5 mogoče tudi dvosmerno polnjenje.
  
  
• Šestvaljni bencinski motor v BMW X5 40 xDrive ima moč 294 kW/400 KM, kar je 14 kW/20 KM več kot pri predhodniku; različica BMW M Performance s konvencionalnim motorjem V8 bo sledila pozneje.
  
  
• Šestvaljni dizelski motor modela BMW X5 40d xDrive z močjo 230 kW/313 KM ponuja več udobja in večjo dinamiko, zdaj s 13 kW električne podpore.
  
  
• Najnovejša posodobitev šestvaljnega bencinskega motorja obema priključno-hibridnima modeloma prinaša sistemski moči 360 kW/489 KM (v modelu BMW X5 50e xDrive z električnim dosegom do 102 kilometrov) in 450 kW/612 KM (v modelu BMW X5 M60e xDrive z električnim dosegom do 98 kilometrov).
  
  
• BMW iX5 Hydrogen bo pozneje na voljo z inovativno tehnologijo gorivnih celic in – prvič pri vozilu s pogonom na vodik – električnim štirikolesnim pogonom BMW xDrive. Vodikov pogonski sklop sestavljata sistem gorivnih celic in sistem BMW Hydrogen Flat Storage, dopolnjuje pa ga kompaktna visokonapetostna baterija.
  
  
• Tehnologija pogonskega sistema temelji na tretji generaciji sistema gorivnih celic, ki ga je BMW Group razvil v sodelovanju z družbo Toyota Motor Corporation. Ta napredek omogoča kompaktnejšo zasnovo ter zmogljivejši in učinkovitejši sistem. 
  
  
• Tehnologija BMW Hydrogen Flat Storage obsega inovativen, »ploski« sistem več visokotlačnih rezervoarjev, ki so vzporedno povezani in integrirani v visokotrdnostni kovinski okvir. Najsodobnejša geometrija shranjevanja omogoča izrabo vgradnega prostora, predvidenega za visokonapetostno baterijo Gen6, brez zmanjšanja prostora v notranjosti.
  
  

VOZNA DINAMIKA.

• Novi BMW X5 v svoji peti generaciji še naprej združuje najboljšo vozno dinamiko v svojem segmentu z visoko ravnjo voznega udobja.
  
  
• V novem popolnoma električnem BMW iX5 tehnologija Heart of Joy za upravljanje pogonskega sklopa in vozne dinamike z BMW Dynamic Performance Control omogoča neprekosljivo vozno dinamiko in – zahvaljujoč BMW Symbiotic Drive –vozniku pomaga pri speljevanju in zlasti pri gladkem ustavljanju.
  
  
• Večja varnost pri vleki prikolice s popolnoma električnim modelom BMW iX5 : optimizirani sistem za nadzor stabilnosti prikolice hitro in gladko stabilizira vozilo.
  
  
• Pri vozilih z motorjem z notranjim zgorevanjem ali priključno-hibridnim pogonskim sistemom sistem za upravljanje prečne dinamike desete generacije združuje in centralizira vse funkcije vozne dinamike za izboljšanje agilnosti, vključno s štirikolesnim pogonom – tako kot Heart of Joy v modelu BMW iX5.
  
  
• Vstopni model je opremljen z 21-palčnimi platišči in kombiniranimi pnevmatikami z nizkim kotalnim uporom širine 255/285 milimetrov; opcijsko so na voljo tudi 22-palčna platišča (serijsko pri modelih BMW M Performance) in 23-palčna platišča.
  
  
• Prilagodljivo vzmetenje (serijsko)  skupaj s porazdelitvijo mase v razmerju skoraj 50 : 50 med premama zagotavlja udobno in zanesljivo vodljivost.
  
  
• Osnovna opcijska nadgradnja podvozja, Adaptive Chassis Control, združuje prilagodljivo zračno vzmetenje na obeh premah z integralnim aktivnim krmiljenjem; z integralnim aktivnim krmiljenjem se lahko zadnji kolesi zasukata za največ 3,2 stopinje, obračalni krog vozila pa se zmanjša za približno 0,8 metra.
  
  
• Adaptive Chassis Control omogoča samodejno ali ročno prilagajanje oddaljenosti vozila od tal, kar glede na izbrane nastavitve izboljša udobje ali poveča doseg.
  
  
• Adaptive Chassis Control Professional s stabilizacijo nagibanja najvišja opcijska izvedba podvozja za vse baterijsko-električne (BEV) in priključno-hibridne (PHEV) različice modelov. Prednjači pri združevanju značilne vozne dinamike BMW z največjim voznim udobjem.
  
  
• Posebna tehnologija podvozja za modele BMW M Performance in vozila, opremljena s paketom M Sport, omogoča dinamičnost in športne zmogljivosti, po katerih slovi BMW M.
  
  

SISTEMI ZA POMOČ VOZNIKU.

• Entry-2-Exit« na avtocesti in »Address-2-Address« v mestu: Inovativni sistemi za pomoč vozniku 2. stopnje SAE in funkcije aktivne varnosti prinašajo pomembne nadgradnje, razširjeno funkcionalnost in BMW Symbiotic Drive.
  
  
• BMW Symbiotic Drive zagotavlja brezhibno interakcijo med sistemi za pomoč in ukrepi voznika. Voznik ostane vključen in se lahko na vsako situacijo odzove v svojem slogu vožnje s pospeševanjem, krmiljenjem ali zaviranjem – ne da bi pri tem deaktiviral ustrezni sistem za pomoč vozniku.
  
  
• Opcijski asistent za vožnjo po avtocesti in v mestu² omogoča prostoročno vožnjo po avtocesti do hitrosti 130 km/h s samodejno menjavo voznega pasu po potrditvi s pogledom; navigacijsko vodena pomoč »Entry-to-Exit« z BMW Maps.
  
  
• Opcijski asistent za vožnjo po avtocesti in v mestu uporablja BMW Symbiotic Drive za navigacijsko vodeno pomoč vozniku »Address-2-Address« ter pomoč pri zavijanju, situacijah s prednostjo v prometu, zaviranju in ponovnem speljevanju pri semaforjih (tudi kadar spredaj ni vozila), vožnji skozi krožišča in menjavi voznega pasu v mestnih območjih – če vozilo zazna, da je voznik pozoren.
  
  
• Zaradi kombinacije senzorjev vozila in umetne inteligence z izjemno natančnim digitalnim zemljevidom asistent za vožnjo po avtocesti in v mestu podpira voznika v zahtevnih situacijah z naravnim slogom vožnje – npr. pri samozavestnem vključevanju na cesto.
  
  
• Driving Assistant Plus je del serijske opreme z aktivnim asistentom za uravnavanje hitrosti in nadzorom razdalje ter nadzorom voznega pasu.
  
  
• Pomoč vozniku z BMW Soft-Stop³ : Tesna interakcija med Heart of Joy in Superbrain of Automated Driving za regenerativno zaviranje brez sunkov do popolne zaustavitve – tudi pri vklopljenih sistemih za pomoč vozniku.
  
  
• Še več funkcij aktivne varnosti kot del serijske opreme : Asistent za zaviranje v sili z asistentom za izogibanje, opozorilo na menjavo voznega pasu in opozorilo pred bočnim trkom s posegom v krmiljenje ob nevarnosti bočnega trka; funkcija opozorila pri izstopanju odloži ali prepreči odpiranje vrat v nevarnih situacijah; opozorilo na prečni promet s samodejnim zaviranjem v sili in še veliko več.
  
  
• Parkirni asistent z zaznavanjem parkirnih mest in načrtovanjem manevrov s pomočjo umetne inteligence kot del serijske opreme: upravljati ga je mogoče intuitivno zgolj z multifunkcijskim volanom.
  
  
• Opcijski parkirni asistent Professional z obsežnimi možnostmi daljinskega upravljanja prek aplikacije My BMW za pametni telefon.
  
  
• Vse funkcije za pomoč vozniku in pomoč pri parkiranju je mogoče digitalno aktivirati tudi v BMW ConnectedDrive Store.
   

TRAJNOST V OBLIKOVANJU IN PROIZVODNJI.

• Razogljičenje dobavne verige, s poudarkom na obnovljivih virih energije in sekundarnih materialih, ter inovacije na področju izdelkov in procesov, ki vodijo k zmanjšanju emisij CO₂e: v fazi razvoja izdelka so bile emisije CO ₂ e pri BMW X5 zmanjšane za približno 40 odstotkov. ^{4 5} 
  
  
• Sistematična uporaba sekundarnih materialov tudi v visoko obremenjenih komponentah, kot so aluminijasti deli vzmetenja – npr. platišča, vrtljivi ležaji (swivel bearings), nosilci pest (hub carriers), nosilci zadnje osi in zavorne čeljusti (brake callipers).
  
  
• Pri modelu BMW iX5 60 xDrive približno eno tretjino celotnega vozila sestavljajo sekundarne surovine, kar ustreza približno 940 kilogramom.⁶
  
  
• Baterijske celice generacije Gen6, uporabljene v visokonapetostni bateriji BMW iX5, vsebujejo visok delež sekundarnih materialov v sestavi kobalta, litija in niklja. V primerjavi s celico generacije Gen5, uporabljeno v modelu BMW iX, so bile emisije CO₂e zmanjšane za približno 28 odstotkov na vatno uro.
  
  
• V tovarni BMW Group Plant Spartanburg se je poraba energije na proizvedeno vozilo med letoma 2006 in 2025 zmanjšala za 66 odstotkov. Količina odpadkov, odloženih na odlagališča, se je v istem obdobju zmanjšala za 88 odstotkov.
   

ZGODOVINA VOZILA.

• Prva generacija  BMW X5, predstavljena leta 1999, je bila prvi Sports Activity Vehicle (SAV) znamke BMW in je uvedla uspešno družino BMW X; modele X5 so že od začetka izdelovali v ZDA.
  
  
• Druga generacija X5 je sledila leta 2006  in med drugim ponujala širši nabor motorjev; BMW je leta 2009 predstavil BMW X5 M z močjo 408 kW/555 KM. To je bil prvi SAV BMW M in prvi avtomobil BMW M s turbomotorjem.
  
  
• Tretja generacija X5  je premiero doživela leta 2013 in navdušila z nadgradnjami, vključno z izboljšano aerodinamiko in učinkovitejšimi motorji.
  
  
• Leta 2015 je sledil BMW X5 xDrive40e iPerformance kot prvo serijsko vozilo BMW s priključno-hibridnim pogonom; njegova sistemska moč znaša 230 kW/313 KM.
  
  
• Četrta generacija BMW X5 je na trgu od leta 2018  ; vsa vozila te generacije so serijsko opremljena z osemstopenjskim avtomatskim menjalnikom Steptronic.
  
  
• BMW je BMW iX5 Hydrogen predstavil leta 2021. Od pomladi 2023 je v izbranih regijah po svetu v uporabi kot del pilotnega voznega parka, kjer predstavlja tehnologijo in jo preizkuša v različnih vremenskih razmerah in na različnih terenih.

^{1 Bo od najpozneje druge polovice leta 2026 postopoma uveden za vse modele BMW z BMW Operating System 9 in X. Razpoložljivost se bo postopoma širila, najprej na trgih Nemčije in ZDA.}

^{2 Uvedba v Nemčiji v začetku leta 2027, nato postopno uvajanje}

^{3 Na voljo samo pri BMW iX5 60 xDrive in BMW iX5 Hydrogen.}

^{4  Navedena vrednost je predhodna napoved za modela X5 40d xDrive in iX5 60 xDrive. Končna vrednost bo objavljena skupaj z odtisom vozila (Vehicle Footprint – VFP) pred začetkom proizvodnje (Start of Production – SOP).}

^{5  Zmanjšanje temelji na primerjavi z industrijskimi povprečji iz mednarodno priznane baze podatkov za analizo življenjskega cikla (LCA). Navedena vrednost je predhodna napoved. Končna vrednost bo objavljena skupaj z odtisom vozila (Vehicle Footprint – VFP) pred začetkom proizvodnje (Start of Production – SOP).}

^{Več informacij na voljo spodaj in v priponki v angleščini.}

Munich. The fine-dining restaurant THE CLOUD by Käfer at BMW Welt has been awarded with two Michelin stars by the “Michelin Guide”. Just one year after opening, this prestigious accolade celebrates the culinary signature of chef de cuisine Jens Madsen, restaurant manager Mona Röthig, sommelier Luigi Pecchia and the entire team. With its concept of “CULINARY NOMADISM”, THE CLOUD by Käfer brings together international influences, meticulous craftsmanship and an exclusive dining experience under the roof of BMW Welt.

“The Michelin Guide” defines a two-star restaurant as “Table excellente, mérite un détour”; in English: “excellent cooking, worth a detour”. This definition now also officially applies to THE CLOUD by Käfer at BMW Welt. Also winning the “Opening Of The Year” award, the fine-dining restaurant demonstrates that its concept has struck exactly the right note: “CULINARY NOMADISM” – a culinary journey.

“The two Michelin stars are a great honour for our entire team. We are delighted by this recognition, yet we remain focused on what matters most to us every day: working creatively and with concentration, treating high-quality products with respect, and creating a special experience for our guests,” commented Jens Madsen, chef de cuisine of THE CLOUD by Käfer, following the announcement.

“We warmly congratulate Jens Madsen, Luigi Pecchia, Mona Röthig and the entire team at THE CLOUD by Käfer on this very special honour. The two Michelin stars recognise the team's outstanding culinary achievement and confirms the high standards that have shaped an exceptional fine-dining experience at BMW Welt in collaboration with Käfer and Designworks. We are really looking forward to Season II, as THE CLOUD by Käfer continues its culinary journey,” added Sandra Wittemer, head of BMW Welt.

From 8 July 2026, THE CLOUD by Käfer at BMW Welt will embark on its second culinary journey, entitled “SEASON II – WHISPERS OF THE RAINFOREST”. The new menu draws inspiration from a journey supported by the BMW Group, during which chef de cuisine Jens Madsen travelled deep into the Amazon region. There, he immersed himself in ancestral techniques, indigenous produce and a deeply respectful approach to resources. At THE CLOUD by Käfer, he translates these impressions into a distinctive culinary signature – characterised by local ingredients, masterful execution and a profound respect for origins and context.

The fine-dining experience at THE CLOUD by Käfer is complemented by exclusive services offered by BMW Welt – the so-called “BMW Welt Signatures”. These include a private shuttle service in a BMW 7 Series across the Munich area, valet parking and the opportunity to book an exclusive guided tour of BMW Welt.

The team at THE CLOUD by Käfer has already received several distinctions this year. Jens Madsen was recognised for his vision by German-language restaurant guide “Der Große Guide” as Best Newcomer. Culinary magazine “DER FEINSCHMECKER” also named sommelier Luigi Pecchia among Germany’s most promising young talents in its "Top 30 Under 30” special. THE CLOUD by Käfer at BMW Welt also featured in the “Condé Nast Traveller Hot List 2026” as part of a highly international and creative selection of restaurants.

If you have any questions, please contact:

BMW Group Corporate Communications

Lisa Meindl
Spokesperson BMW Museum and BMW Welt
Telephone: +49-89-382-31668
Email: lisa.meindl@bmw.de

Simone Bauer-Linster, Communications BMW Welt

Telephone: +49 151 601 414 52

Email: Simone.Bauer-Linster@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-Mail: presse@bmwgroup.com

About Käfer

In October 2012, the world of Käfer arrived at BMW Welt, where it operates the CooperS bistro, the Biker’s Lodge café, the Bavarie restaurant, and the fine-dining restaurant THE CLOUD by Käfer. Käfer developed a bespoke culinary concept for this new partnership, designed to cater to the diverse visitor groups frequenting Bavaria’s most popular attraction. From BMW Welt staff and customers collecting their new cars to Munich families, international tourists, and discerning gourmets, the various dining venues offer a wide range of options to suit every taste. Particular emphasis was placed on ensuring that regional and international elements—befitting the Munich-based brands BMW and Käfer—go hand in hand to create a unified concept rooted in sustainability.

About BMW Welt

With its iconic, award-winning architecture, BMW Welt is one of Bavaria’s most visited attractions and symbolizes the BMW Group’s innovative strength. Since its opening in 2007, it has welcomed over 2 million visitors annually. Together with the BMW Museum and BMW Group Classic, it forms an important part of the brand experience in Munich.

BMW Welt unites all BMW Group brands – BMW, BMW M, MINI, Rolls-Royce Motor Cars, and BMW Motorrad – under one roof. Visitors will find exhibitions and brand presentations and can pick up new vehicles in a unique setting. Since its opening, more than 280,000 vehicles have been delivered.

The event program includes a year-round program of cultural, artistic, sporting, and entertainment events. BMW Welt’s spaces are also available for external events. The offerings are complemented by guided tours, product consultations, and the educational program at THE CAMPUS for children and families. Several restaurants, including the fine-dining restaurant THE CLOUD by Käfer, provide culinary options.

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Instagram: instagram.com/bmwwelt/ 
Newsletter: www.bmw-welt.com/de/footer/metanavigation/newsletter.html 
Website: www.bmw-welt.com 

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

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Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

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Munich. The BMW M Concept Neue Klasse celebrates its world premiere at the 24 Hours of Le Mans. It showcases the new BMW M design language and sets a clear signal for the brand’s all-electric future. The future BMW M product portfolio combines expressive design, high performance and innovative materials.

The vehicle builds a bridge between its history and motorsport.
It is instantly recognisable as a high-performance automobile. BMW M thus remains true to its guiding principle: “Born on the racetrack. Made for the streets.”

“The new BMW M design language forms the expressive spearhead of the Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse and BMW M. “At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to me because it carries the BMW M character into a new era.”

Form, function and motorsport references in the exterior design.
Powerful proportions, precise lines and a muscular shoulder section with wide wheel arches define the unmistakable BMW M character.

Numerous M-specific design measures optimise aerodynamics – including the reinterpreted M aero exterior mirrors in the colours of BMW M.

A distinctive air outlet shapes the V-shaped front bonnet. It supports the cooling of the electric drivetrain.

A forward-facing shark nose and a light signature with depth effect characterise the front end. Headlights and kidney grille form a single unit. The new M Yellow Lights create a focused view of the road. The yellow light icons are set to become a new signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.

The front apron of the BMW M Concept Neue Klasse adopts a trimaran-style bumper, inspired by the form of high-speed sailing boats. The three-part design underlines the vehicle’s technical appearance. It also provides structural support for the front splitter – an aerodynamic element at the lower edge of the front end.

Another new lighting accent for future BMW M automobiles are the three-dimensional Track Lights located in the outer sections of the front apron.

Track Lights and trimaran design also shape the rear apron of the BMW M Concept Neue Klasse. The Track Lights frame the trimaran element above the floating diffuser. A striking ducktail spoiler improves aerodynamics, increases downforce at the rear axle and at the same time sets a striking accent within the clean surface design of the rear end.

Natural fibre elements are used in both the exterior and interior of the BMW M Concept Neue Klasse – for example in the front splitter, the bonnet air outlet and the diffuser. For the first time, natural fibre is not only used in its pure form but also in a refined finish with M branding in the roof graphic.

The newly developed Monza Red metallic paint finish and the red-and-blue coded centre-lock wheels strengthen the visual link to BMW M and motorsport.

Driver-focused cockpit for an intense BMW M experience.
The interior of the BMW M Concept Neue Klasse is reduced and consistently geared towards the driving experience in a next-generation all-electric BMW M.

Four newly developed bucket seats provide secure support even in highly dynamic driving situations and integrate structural elements made from natural fibre materials. The seat upholstery in Bathurst Blue and Berry Red picks up the BMW M colours in a two-tone Merino leather finish. Red five-point belts emphasise the sporty character.

For the first time in a BMW M vehicle, high-quality black nubuck leather is used. It can be found on the steering wheel, the door panels and the roll bar.

The floating dashboard is finished in black knit material and features M-specific hexagonal backlighting.

Red accents on the M gear selector, the shift paddles on the M steering wheel and in the digital displays add targeted sporty highlights in the cockpit and put performance centre stage.

High performance and BMW M driving experience in a new dimension.
The BMW M Concept Neue Klasse represents the next chapter in the M-typical blend of dynamics, agility and precision. The innovative BMW M eDrive drive concept with four electric motors and BMW M Dynamic Performance Control elevates driving experience and racetrack capability to a new level.

“Even in the new all-electric era, we continue the M-typical tradition of transferring both technological innovations and defining design features directly from motorsport into series production,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH.

BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was developed specifically for all-electric BMW M automobiles. The drivetrain concept combines four electric motors with the central control software BMW M Dynamic Performance Control in the high-performance computer Heart of Joy. Thanks to the integrated, wheel-specific control of the drivetrain and braking systems, BMW M eDrive opens up new potential for driving dynamics and driving safety. It enables high recuperation performance, optimal traction right up to the limit and particularly direct response.

The 800-volt technology and the high-voltage battery with an energy content of more than 100 kWh create the conditions for long-range capability. A BMW M-specific optimised version of sixth-generation cylindrical cells provides particularly high output when delivering energy to the electric motors and during charging. The housing of the high-voltage battery is structurally integrated with both the front and rear axle, thereby additionally contributing to driving dynamics.

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Munich/Cernobbio. Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that heralds a new chapter for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort.

“Alpina has always represented a very specific idea of performance and re finement—where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context,” says Adrian van Hooydonk, head of BMW Group Design. “Vision BMW ALPINA shows how these qualities can be expressed with discipline and modernity, suggesting what our direction is for this brand as we move it into the future.”

DESIGN AND FORM: THE SHAPE OF SPEED 
The Vision BMW ALPINA is a respectful interpretation of the brand’s heritage, shaped by the most contemporary creative instincts. At 5,200 mm in length, its presence is substantial: wide, low, and confident. The coupé roofline is long and raked, its form immediately signals both speed and the ability to ac commodate four adults in genuine comfort. A V8 powertrain drives the experi ence, tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs. 

“In Vision BMW ALPINA, we distil every element of the brand to its essence and apply it in a deeply modern and sophisticated way,” says Maximilian Mis soni, head of BMW Design Midsize & Luxury Cars and BMW ALPINA. “Every detail reflects substance: in engineering, in materials, and in the story it tells. The statements it makes are subtle and revealed only on a closer read. This interplay between purity and richness defines our approach to BMW ALPINA design.”

The front end is defined by powerful volumes and a forward-leaning stance that promises speed without overstatement. The shark nose reinterprets BMW’s kidney grille as a three-dimensional sculpture that leads the car’s form and frames the brand emblem with quiet confidence.

From this shark nose, the exterior is organized around a single visual axis: the speed feature line. Rising from the lower front corners at a six-degree inclina tion, it runs along the side of the body and wraps around the rear—assertive enough to suggest motion, controlled enough to remain refined.

HALLMARKS AND PRINCIPLES: “SECOND READ” SOPHISTICATION
Subtle secondary details reward attention without demanding it. This “Sec ond Read” principle runs throughout the Vision BMW ALPINA.

Deco-lines have been part of Alpina’s language since 1974. For the Vision BMW ALPINA, the modernized deco-lines are distilled and painted on the side of the body beneath the clear coat—a quiet gesture that reflects how the brand’s defining details can be adapted to what comes next.

Inward-facing return surfaces are treated with particular care, finished in a dark metallic tone that rewards a closer read. This approach is inspired by the BMW 507, which uses chrome only on the inside of its kidney grilles.

The shark nose captures the same “Second Read” sophistication: the inner surfaces feature a finely scaled signature Deco-line graphic, while a con cealed, softly backlit perimeter reveals it only when active.

A warm white tone characterizes the daytime running lights and traces the kidney surrounds, inspired by the first light over the Bavarian Alps. Clear-cut illuminated crystals add a precise highlight within the slender lamps.

The elliptical four-pipe exhaust remains, as does the “ALPINA” lettering—re interpreted as a machined, polished metal element on the lower front apron. The 22-inch front and 23-inch rear wheels feature the 20-spokes design that has been a constant at Alpina since 1971. 

INTERIOR AND DETAILS: ARCHITECTURAL CLARITY
The cabin is generous in every sense: space, material quality, and the care with which technology has been integrated. Architectural volumes define the layout, with each element designed as a standalone form, not absorbed into a homogeneous interior.

The six-degree speed feature line continues through the interior, dividing the darker upper segment and the lighter lower segment. Full-grain leather— sourced from producers across the Alpine region—pairs with stitching inspired by the Deco-lines. 

Craft details are restrained but well considered: a bridge stitch inspired by his toric steering wheel hand-stitching appears sparingly in heritage blue and green colors, while a watchmaking-inspired beveling technique was used for the metal components, combining satin and polished finishes. Clear-cut crys tal is reserved for the controls that shape how the automobile drives, under lining the value BMW ALPINA places on the driving experience itself.

Behind the rear console, a glass water bottle sits beside BMW ALPINA crystal glasses that rise on a self-deploying mechanism. Each glass is engraved with 20 deco-lines and features a six-degree rim profile, held by concealed mag nets and softly lit against the open-grain center console.

A COMFORTABLE DRIVER IS A FASTER DRIVER
Burkard Bovensiepen understood something much of the automotive world has forgotten: a comfortable driver is a faster driver. That belief remains cen tral to the Vision BMW ALPINA. Alpina offers Comfort+, a setting beyond the standard BMW comfort calibration that delivers a more supple, refined char acter, and it is retained here.

BMW Panoramic iDrive, including the new passenger screen, spans the dash board with a digital user interface language crafted specifically for BMW AL PINA. Heritage blue and green are introduced with discipline, intensifying as the driver moves from Comfort+ to Speed mode within the BMW Panoramic Vision head-up display. The background imagery is equally considered. The Alpine landscape depicted is an exact rendering of the mountain range visible when looking south from Buchloe. 

ROOTED IN THE BRAND’S ORIGINS
The Alpina story began in 1965 in Buchloe, Germany, a small Bavarian town in the shadow of the Alps. Burkard Bovensiepen—destined for a career in typewriter manufacturing—chose instead high-performance tuning, founding Alpina and then refining BMW road and racing cars. From the outset, his phi losophy was clear: speed and comfort were complementary, not competing ambitions.

In endurance racing, while rivals stripped weight, Burkard added extra pad ding to the driver’s seat: he understood that a more comfortable driver is a faster driver. That insight carried over to the road cars that followed, cele brated for composure and sophistication at high speed over long distances.

ALPINA B7 COUPÉ: A POINT OF MATURITY
The Alpina B7 coupé of the late 1970s marked a turning point: Alpina’s phi losophy was applied to a luxury car, and every model that followed was rec ognized as luxurious. Based on the BMW E24 6 Series, its long bonnet, wide stance, and shark nose looked fast even at rest, while the cabin could com fortably carry four people across a continent. The Vision BMW ALPINA is the next chapter of that story.

BMW ALPINA—AN EXCLUSIVE BRAND WITHIN THE BMW GROUP
BMW ALPINA became an exclusive brand within the BMW Group in 2026, bringing proven stewardship and a clear responsibility: to understand what Alpina means to those who cherish it and to honor that in what follows.

"BMW ALPINA fills a gap in our portfolio between BMW and Rolls-Royce as we see even more potential in the high-end segment. With Alpina we have a strong legacy and a global community, which we want to build on, while pre serving the essence of what the brand stands for—speed, comfort and sophis tication,“ says Oliver Viellechner, head of BMW ALPINA.

Next year, customers will be able to experience the first model of the BMW ALPINA brand—inspired by the BMW 7 Series, but unmistakably BMW ALPINA. 

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Munich/Milan. Presenting A Garden of Curiosity – an immersive installation cocreated by MINI and Paul Smith for the Salone del Mobile. Set in the historic Palazzo Borromeo d’Adda in Milan, A Garden of Curiosity adds yet another highlight to the rich history the collaborators already share. Connected by their British heritage and iconic designs, the two design houses come together to celebrate optimism, curiosity and innovative spirit. The installation combines Paul Smith’s signature use of colour with the eye for detail for which MINI is renowned and invites visitors to explore and enjoy the playful world of design. 

“Paul Smith and MINI complement one another perfectly, as our collaboration for this project demonstrates once again. We are united by the joy of design, and our shared enthusiasm for craftsmanship, innovation and individuality makes A Garden of Curiosity an experience full of colour, sound and expression,” said Holger Hampf, Head of MINI Design.

Visitors immerse themselves in colour and sound: an experience for all the senses

Set amid the enchanted garden of the Palazzo Borromeo d’Adda, the installation is accessed via a wooden footbridge that takes visitors across the courtyard and through a red door. The door represents a symbolic invitation to look and see. On the other side is the green space created by MINI and Paul Smith. It consists of pathways that are lined with plants and grasses and lead to open platforms and cubic installations. The iconic Paul Smith Signature Stripe runs discreetly through the garden as a recurring design element. Architecture, textures, colour and sound converge to create sensory experiences. 

Interactive theme rooms

The Colour Theory Room acts as a visual intersection between Paul Smith’s signature colour palette and the colours of the new MINI Paul Smith Edition. Visitors can arrange colour samples on an interactive wall, the overall picture changing constantly throughout the day with each new personal design. In keeping with the philosophy of Sir Paul, the wall also gives visitors the opportunity to experiment with colour combinations.  

The Listening Room builds on this experience with Sir Paul’s voice recordings, highlighting the importance of colour theory. Another open platform invites visitors to experience the space with all their senses, allowing them to consciously enjoy a moment away from the hustle and bustle of Milan.

Adding the joy of discovery to the installation, the new MINI Cooper Convertible Paul Smith Edition is waiting to be found and invites visitors to take a closer look. Its appearance and details not only reflect Paul Smith’s distinctive style, but also capture the brand’s playful, optimistic and independent spirit. This exclusive highlight of the installation merges into the charming overall scene.

“I’ve always adored my visits to Milan for Salone del Mobile and I’m delighted to be back in the city to introduce the world of design to my new MINI. I look forward to sharing this special project with you all,” said Sir Paul Smith.

Heritage meets curiosity

Walking through the courtyard to the installation, visitors are immersed in the history of MINI and Paul Smith. Here, they can explore three cars from the collaboration between the two companies, which stretches back to 1998: the Paul Smith 40th Anniversary Mini, the MINI STRIP by Paul Smith and another MINI Cooper from the latest Edition. The specially created colour Nottingham Green adds stylish accents to the Edition’s mirror caps, octagonal radiator grille and wheel hub covers with Paul Smith lettering. A selection of others details also reflect the distinctive style of Paul Smith and ensure this MINI Edition captures the essence of ‘classic with a twist’. 

The Paul Smith 40th Anniversary Mini: A one-off car from 1999, whose bodywork morphed into a living work of art with 86 stripes in 26 colours. The interior also contained surprising use of colour (e.g. the lime green glove compartment) and highlighted Paul Smith’s playful style.

The MINI STRIP by Paul Smith: Another one-of-a-kind creation, the MINI STRIP of 2021 – based on the MINI Cooper  – was reduced to the essentials, as per the principle of ‘less is more’. The minimalist design put the focus on construction and function, with the aim of showcasing a new-at-the-time, responsible approach to design.

A Garden of Curiosity will be open on 21 – 26 April 2026 as part of the Salone del Mobile in Milan. It can be visited in the House of MINI at Via A. Manzoni 41 each day between 10.00 a.m. and 7.00 p.m.

Ljubljana. BMW Group je v januarju v Sloveniji premierno predstavil novi BMW iX3, prvi serijski model povsem nove generacije vozil Neue Klasse, s katerim se za znamko začenja novo poglavje popolnoma električne mobilnosti. Novi BMW iX3 je zasnovan kot popolnoma električni športni terenski avtomobil (SAV), ki združuje napredno tehnologijo, novo oblikovalsko govorico in izrazito osredotočenost na voznika. Gre za prvi model, ki v serijsko proizvodnjo prinaša ključne tehnološke rešitve Neue Klasse ter hkrati postavlja temelje za prihodnje generacije vozil BMW.

Novi BMW iX3 je zasnovan kot popolnoma električni športni terenski avtomobil (SAV), ki združuje napredno tehnologijo, novo oblikovalsko govorico in izrazito osredotočenost na voznika. Gre za prvi model, ki v serijsko proizvodnjo prinaša ključne tehnološke rešitve Neue Klasse ter hkrati postavlja temelje za prihodnje generacije vozil BMW.

Med ključnimi poudarki novega BMW iX3 so:

• Šesta generacija tehnologije BMW eDrive (Gen6) z 800-voltnim sistemom, novo zasnovano visokonapetostno baterijo s cilindričnimi celicami in občutno večjo energijsko gostoto.

• Izjemen električni doseg do 805 kilometrov (WLTP) ter polnjenje z močjo do 400 kW, ki omogoča pridobitev do 372 kilometrov dosega v desetih minutah.

• BMW Panoramic iDrive z novim operacijskim sistemom BMW Operating System X, ki prinaša povsem novo digitalno uporabniško izkušnjo, visoko stopnjo personalizacije in intuitivno upravljanje.

• Nova elektronska arhitektura s štirimi superračunalniki, ki omogoča programsko definirano vozilo, stalne nadgradnje na daljavo ter napredne funkcije asistenčnih sistemov.

• Heart of Joy, osrednji računalnik za vozno dinamiko, ki zagotavlja izjemno natančno, gladko in samozavestno električno vožnjo.

• Celosten trajnostni pristop, ki v celotnem življenjskem ciklu vozila prinaša do 34 % nižje emisije CO₂e pri kilometrini 200.000 km. 

Novi BMW iX3 je v Sloveniji že na voljo za naročilo. Osnovna priporočena maloprodajna cena z DDV za BMW iX3 50 xDrive znaša 69.900 EUR. Več informacij je na voljo na uradni spletni strani BMW Slovenija: BMW iX3 (NA5): pregled, konfigurator in cen

Ob slovenski premieri je BMW v sodelovanju s slovenskim podjetjem SipaBoards predstavil tudi edinstveni električni SUP, ki je nastal kot oblikovna in tehnološka interpretacija filozofije Neue Klasse. SipaBoards velja za enega vodilnih svetovnih proizvajalcev električnih SUP desk in pionirja na področju samonapihljivih desk z električnim pogonom. E-SUP BMW x SipaBoards združuje električni življenjski slog, vrhunske materiale, digitalno povezljivost in uporabniški vmesnik, navdihnjen po BMW Neue Klasse, ter prenaša užitek v vožnji BMW tudi na vodno gladino, več informacij o projektu BMW x SipaBoards pa je na voljo na spletu: BMW x SipaBoards Electric SUP

Spodaj so na voljo lokalne fotografije novega BMW iX3 in BMW x SipaBoards e-SUP-a, posnete ob slovenski premieri. 

Ljubljana. Prenovljeni salon AutoWallis v Ljubljani je prvi v Sloveniji, zasnovan v skladu z najnovejšo globalno arhitekturo Retail.NEXT. Koncept temelji na odprti in modularni prostorski zasnovi, naprednih digitalnih rešitvah ter procesih, ki omogočajo popolno posvečenost kupcu. Nova nakupna pot združuje fizično doživetje salona z individualiziranimi digitalnimi storitvami ter tako ustvarja hitrejšo, preglednejšo in bolj prilagojeno uporabniško izkušnjo.

Retail.NEXT ni zgolj prenova prostora – prinaša celovito reinterpretacijo vsake interakcije med svetovalcem in stranko. Od prvega pozdrava do prevzema vozila se procesi na novo oblikujejo s ciljem doseči najvišjo raven premium storitve, ob hkratnem poudarku na trajnosti in diferenciaciji v primerjavi s konkurenco.

Aleš Suhorepec, generalni direktor BMW Group Slovenija, je poudaril, da z odprtjem prvega salona BMW po standardih Retail.NEXT v Sloveniji vstopamo v novo poglavje, v katerem je izkušnja kupca v središču prav vsakogar od nas. »Naš cilj je jasen – združiti najboljše iz fizičnega in digitalnega sveta ter ustvariti okolje, kjer se inovacije, estetika in osebni pristop povezujejo v popolno zgodbo. Nova arhitektura salona, napredna digitalna orodja in svež, odprt koncept so rezultat naše ambicije, da kupcem omogočimo izkušnjo, ki je pregledna, intuitivna in navdihujoča. Ta prenova ni zgolj posodobitev prostora, temveč nov standard, ki ga želimo postopoma razširiti po celotni Sloveniji. Verjamem, da bomo s tem pristopom kupcem ponudili izkušnjo prihodnosti, našim ekipam pa orodja, da stopijo še bližje strankam in ustvarijo nove, dolgotrajne odnose.«

AutoWallis v Ljubljani že od leta 2020 deluje kot prodajno-servisni partner BMW Group Slovenija in je hčerinsko podjetje Skupine AutoWallis – enega najmočnejših avtomobilskih koncernov v regiji, prisotnega v 17 državah Srednje in Vzhodne Evrope. AutoWallis je največji trgovec BMW in MINI na Madžarskem, v Sloveniji pa se je v zadnjih letih okrepil s prevzemi prodajno-servisnih dejavnosti v osrednjeslovenski, gorenjski in primorski regiji. Z uvedbo enotne blagovne znamke AutoWallis, tudi slovenske poslovalnice začenjajo pomemben prehod v popolnoma integrirano evropsko mrežo, ki ima ambicijo postati eden vodilnih ponudnikov mobilnosti v regiji.

Blaž Urbanija, izvršni direktor AutoWallis v Sloveniji, je dejal da z Retail.NEXT ne ustvarjajo le novega salona temveč gradijo novo poglavje izkušnje znamke BMW, zasnovane na osebnem pristopu, odgovornosti in digitalni povezanosti. Ob odprtju salona je izpostavil: »Danes uvajamo tudi postopno združitev blagovnih znamk Wallis Motor Ljubljana in Avto Aktiv pod enotno blagovno znamko AutoWallis. Ljubljanska poslovalnica je prva, ki že nosi novo ime, ostale lokacije pa ji bodo sledile do sredine prihodnjega leta. S tem korakom sledimo strateški usmeritvi ter krepimo enotno identiteto Skupine AutoWallis v regiji. Združitev prinaša večjo konsistentnost, prepoznavnost in povezanost delovanja ter ustvarja trdne temelje za nadaljnjo rast.«

Orsolya Györke, direktorica marketinga Skupine AutoWallis, je ob odprtju poudarila dolgoletno tradicijo znamke BMW v skupini in strateški pomen slovenskega trga: »BMW je bil vedno ključni element portfelja AutoWallis, poleg tega pa se je celotna zgodba Wallisa in avtomobilizma začela pred več kot 30 leti s pridobitvijo distribucijskih pravic in odprtjem prvega prodajnega salona BMW v Budimpešti na Madžarskem. Skozi leta je AutoWallis postal največji prodajalec BMW na Madžarskem, od leta 2020 pa se ta zgodba o uspehu nadaljuje tudi v Sloveniji. To je največji in odslej najsodobnejši prodajni salon BMW v Sloveniji, ki uvaja izkušnjo strank na višji ravni in hkrati dodatno krepi naš položaj na regionalnem maloprodajnem trgu.«

Odprtje prenovljenega salona AutoWallis v Ljubljani predstavlja prvi korak v širšem načrtu BMW Group Slovenija. Ta prelomni mejnik bo zagnal postopno prenovo vseh BMW salonov po Sloveniji, kar bo zagotovilo enotno, sodobno in trajnostno naravnano izkušnjo kupcev po celotni državi. Z Retail.NEXT BMW Group ustvarja prihodnost, v kateri bo vsak obisk salona več kot le nakup – postal bo navdihujoče doživetje vrhunske mobilnosti.

Munich/Cernobbio. At the Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of historic vehicles on the shores of Lake Como in Italy, the BMW Group is presenting an exclusive new concept car that will subsequently be made available for purchase in a small series. 

The BMW Concept Speedtop reimagines the sporty Touring, blending the elegance of a shooting brake with unique proportions.

"A true BMW exudes dynamism and elegance even when it’s standing still,"
says Adrian van Hooydonk, Head of BMW Group Design. "And that’s also the case with our new concept car. The BMW Concept Speedtop is characterised first of all by its profile. It is very unique in the automotive industry. In this way, we have created an exclamation mark for our entire lineup of vehicles, especially for the Touring models."

The generous interior invites for weekend getaways for two. High-quality materials, the focus on every detail, and the stylistic connection between exterior and interior are a testament for its true craftsmanship.

The BMW Concept Speedtop shares its eye-catching form language with the
BMW Skytop and will be offered to collectors and connoisseurs in a strictly limited small series.

Unique profile, dynamic proportions

The pronounced V-shape of the front end, with its shark-nose design, the slim front lights and the illuminated kidney grille give the BMW Concept Speedtop an unmistakable presence. The continuation of the central spline from the bonnet over the roof to the rear spoiler gives the car a dynamic Touring profile. The colour gradient on the roof, moving from “Floating Sunstone Maroon” to “Floating Sundown Silver”, accentuates this shape. The athletic design is enhanced by the car’s broad shoulders. Its elegance is underscored by two-tone, 14-spoke wheels, which have been designed specifically for the BMW Concept Speedtop.

Luxurious craftsmanship

The interior of the BMW Concept Speedtop was designed with a strong focus to even the smallest detail. Skillfully crafted, traditional brogue-style details accentuate the leather-trimmed surfaces and emphasise the manufactory-level craftmanship on display. 

The two-tone colour and material concept creates a connection between the exterior and interior. The sparkling brown tone of the “Floating Sunstone Maroon” exterior paint is carried over into the interior. Here, the brown "Sundown Maroon" world harmonises with the light "Moonstone White" of the seats. The two-tone leather upholstery divides the dynamic and functional areas of the interior.
The visually striking roof spline in the exterior is mirrored as a light beam in the two-tone leather headliner, providing an atmospheric, indirect illumination.

The trunk is also leather-covered and refined with brogue-style perforations.
A light beam illuminates the luggage compartment, which is divided into two sections. This allows large items of luggage to be stowed inside for multi-day trips.
The elaborate craftsmanship in the exterior and interior was realised with the expertise of the Manufactory workshop at the BMW Group plant in Dingolfing.

The virtuosity in the design of the BMW Concept Speedtop is further enhanced through the collaboration with the traditional Italian manufacturer Schedoni. Known for the production of exclusive and high-quality leather goods by hand, especially in the automotive sector, Schedoni has always stood for highest quality and customisation. Two storage areas with leather straps behind the seats provide space for two of Schedoni’s made-to-measure bags. The bags were designed exclusively for the Concept to fit in with its colour and material concept. A matching weekend bag can also be accommodated in the trunk.

Most powerful V8 in the portfolio and limited-run small series

The concept car’s engine ensures it scales the heights not only in terms of design, but also performance. It is fitted with the most powerful V8 engine currently offered by BMW. 

"Last year, the presentation of the BMW Concept Skytop at the Concorso d'Eleganza Villa d'Este on Lake Como generated great enthusiasm among connoisseurs and automotive enthusiasts," says Bernd Körber, Senior Vice President BMW Brand and Product Management. "This led to a strictly limited production run of 50 units. Thanks to this positive response, this year we have decided to also offer the BMW Concept Speedtop in a limited production series of 70 units. This extraordinary vehicle is now available for order. We are pleased to be able to offer collectors and enthusiasts another exclusive model."

If you have any questions, please contact:

BMW Group Corporate Communications

Laura Kanamüller

Press spokesperson, BMW Design

Telephone: +49-151-601-51110

Email: Laura.Kanamueller@bmw.com

Steven Wörns

Press spokesperson, BMW Group Design

Telephone: +49-151-601-16992

Email: Steven.Woerns@bmw.com

Cypselus von Frankenberg

Press spokesperson, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-Mail: Cypselus.von-Frankenberg@bmw.de

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Munich. The BMW Group sees design as a transformative force that contributes to dialogue and enables new forms of cooperation. The motto of this year’s munich creative business week (mcbw) “How to design a vibrant community” reflects this view. In these times of increasing polarisation, design plays a key role in encouraging community and developing innovative solutions. Claudia Fräßdorf, Head of BMW Group Color & Material Design, artist Morag Myerscough, and sociologist Prof. Dr. Armin Nassehi will use the New Modes VI Talk to highlight the role of design in social structures. Since the first mcbw in 2012, the BMW Group has been a dedicated partner of the event, underscoring its ongoing commitment to a sustainable and inclusive future. The 14th edition of mcbw – taking place on 10 – 18 May 2025 – will see creatives, companies and students of design, architecture and business meet up in Munich to share ideas on current issues. “Design brings people together and creates innovative ways for us to interact with one other,” emphasises Adrian van Hooydonk, Head of BMW Group Design. “It opens up a wide variety of perspectives and crafts sustainable solutions.”

New Modes VI / “Me in a bigger We”

BMW Group Design is teaming up with Die Neue Sammlung – The Design Museum to host the sixth New Modes event, which explores the unifying quality of design. The members of this year’s panel for “Me in a bigger We” – Claudia Fräßdorf, Head of BMW Group Colour & Material Design, artist Morag Myerscough and sociologist Prof. Dr. Armin Nassehi – will examine the role of the individual within the collective and the transformative power of design. The event will take place on 18 May 2025 in the X-D-E-P-O-T space at the Pinakothek der Moderne (a contemporary art, architecture and design venue in Munich) and provide a platform for discussing innovative design approaches. The talk will be chaired by Sonja Pham, freelance journalist and Deputy Editor-in-Chief of creative publication Grafikmagazin.

Panel members:

Prof. Dr. Armin Nassehi: The renowned sociologist is Chairman of the Senate at LMU München and Deputy Chairman of the University Council, and has been a Member of the Bavarian Ethics Council since October 2024. His work focuses on analysis of societal transformation processes and the idea of a “society of the present”.

Morag Myerscough: With her boldly colourful installations, the London-based artist creates places where people can meet and feel a sense of belonging. On 26 June, her project FLUX will open up a “third place” in Munich’s Kunstareal cultural hub. Running for five years, FLUX will offer visitors an interactive public space “where your imagination can run wild, filling your heart with joy” – and provide an inviting location for people to gather together.

Claudia Fräßdorf: As Head of BMW Group Colour & Material Design, Claudia Fräßdorf uses a holistic approach to develop tailored design concepts that bring together innovative materials, pioneering technologies and sustainable values. In this way, she shapes the tactile and aesthetic identity of the brand’s models with a keen sense for our constantly changing world.

BMW Group x munich creative business week

mcbw will be staging a multitude of events focusing on the challenges and possibilities of contemporary design. The BMW Group is using this platform to share its vision of a sustainable and inclusive future and to showcase innovative approaches to design.

You can find further information on the event programme and registration at www.mcbw.de/en/.

In the event of enquiries please contact:

BMW Group Corporate Communications

Laura-Marie Kremser, Spokesperson BMW Group Designworks, UI/UX Design

Telephone: +49-89-382-98114

E-mail: laura-marie.kremser@bmwgroup.com

Steven Woerns, Spokesperson BMW Group Design

Telephone: +49 151 601 169 92

E-mail: steven.woerns@bmw.com

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

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Munich/Milan. BMW Group Design will present the installation “Vibrant Transitions” at the Salone del Mobile design fair on 8 – 13 April 2025. Visitors to the event venue in the historic Palazzo Borromeo d'Adda in the heart of Milan will be invited to explore thematic worlds from BMW and MINI illustrating the variety and scope of individual design.

Shaping the future with positivity

Openness and individualisation are the focal points of the BMW Group’s presence at this year’s Salone del Mobile. The designers are looking to the future with an optimistic eye and with an open mind to crossovers between disciplines and brands. For the first time at this prestigious event, the design team is interpreting technology and mobility solutions across different brands. The atmospheric presentation of the installation shines a spotlight on current analogue and digital design aspects of the BMW and MINI brands – first and foremost customisable driving experiences. Material and colour worlds, light and sound experiences have been created to generate the desired effect. “Our mobility design is becoming ever broader in scope,” says Adrian van Hooydonk, Head of BMW Group Design. “Colours, materials, light, sound, geometry and digital experiences are brought together over the course of each project to create exciting and emotional customer experiences. With this in mind, our ‘Vibrant Transitions’ installation provides visitors to the Salone del Mobile with some inspirational insights.”

Seeing, hearing, feeling: as they enter the Palazzo Borromeo d'Adda, visitors can decide for themselves which route they would like to follow. Colour- accentuated corridors lead to the individual thematic areas and use translucent lamella structures to create distinctive visual perspectives both outwards and inwards. “Vibrant Transitions” explores light, colour, geometry and permeability. The installation shows how the BMW Group is channelling the spirit of openness and the allure of design as it enters a new era. The creative blueprint for the installation was to make transitions something visitors could experience. This is made possible by spatial flows, the interplay of day and night, and the fusion of materiality and digitality. Its execution delves into the intriguing contrasts between the MINI and BMW brands.

Individualisation as an expression of our personalities

Occupying centre stage in the installation’s three design worlds are the all-new BMW Panoramic iDrive (the revolutionary display and operating concept for the Neue Klasse), the BMW X3 “Designer's Choice” curated specially for the Salone del Mobile and the BMW CE 02 by MINI Design – a fresh and stylish, colour-rich version of the fully electric scooter. The perspectives generated through this spatial dialogue emphasise the vibrancy and positivity with which BMW Group Design is approaching the changing demands placed on future-oriented vehicle design. Everything is linked together, things can no longer be viewed separately from one another. It is about the blending of material, colour, form, digitality, sound and light. And behind it all is the newly created, cross-brand design team who have developed the creative concept in collaboration with Designworks, subsidiary of the BMW Group

The all-new BMW Panoramic iDrive represents the ideal symbiosis of technologies at the cutting edge of innovation and intuitive design. It has been designed with pixel precision to provide a holistic experience, customisable yet always with a clear BMW identity. In Milan, it is presented in an arcade created from a variety of materials, textures, light and sound accents which visitors wander through intuitively.

The BMW X3 “Designer's Choice” in the courtyard shows how individualisation through colour and material design can be used to maximise the expression of personality. Top-quality materials and appointments generate a new level of exclusivity in the interior, e.g. through the interplay of hard and soft surfaces. The exterior colour FROZEN TANZANITE BLUE lends the car an incomparable presence and brings sporting dynamism together with timeless elegance. The matte finish underscores the clear lines and contours. The dark blue shade subtly absorbs the light and creates a mysterious, luxurious look.

The MINI Neon Garden City invites visitors to linger for a while in the open air. Here, the BMW Group is showcasing its vision for urban spaces and its commitment to electric mobility – with the MINI Cooper Electric and the fully electric BMW CE 02 by MINI Design, whose colour concept was developed by the MINI Design studio specifically for the event in Milan. MINI stands out with its intelligent integration of characteristic design elements that give its

vehicles their unmistakable appearance. From unique colour accents to meticulously selected textiles – every detail of a MINI is defined by a certain personality. With their well-chosen graphical design elements in green, the two exhibits celebrate city living – appropriately so, given the setting for the Salone del Mobile in Milan. Agile, compact and electric, a healthy dose of driving/riding fun is guaranteed.

_______________________________________________________________________

“Vibrant Transitions” in the new House of BMW will open its doors on 8 – 13 April as part of the Salone del Mobile in Milan. Visiting times in the Palazzo Borromeo d’Adda, Via A. Manzoni 41, are: 

Tuesday, 8 April, 10 a.m. – 2 p.m. and

Wednesday, 9 April – Sunday, 13 April, 10 a.m. – 7 p.m.

In the event of enquiries please contact:

BMW Group Corporate Communications

Michaela Martinus, Spokesperson BMW Group Design

Telephone: +49-160-963-13773

E-mail: Michaela.Martinus@bmw.de

Steven Wörns, Spokesperson BMW Group Design

Telephone: +49-151-601-16992

E-mail: Steven.Woerns@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

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Munich/Cernobbio. With its BMW Concept Skytop design study, the BMW Group is once again bringing an exceptionally elegant, one-of-a-kind vehicle to this year’s Concorso d’Eleganza Villa d’Este, the annual beauty contest for historic cars and motorcycles held on the shores of Lake Como. The open two-seater resembles a meticulously crafted vehicle sculpture, with a flowing, sporty elegance that complements its athletic, muscular stance.The interior and exterior of the concept car feature warm monochromatic colours, blending exclusive materials with traditional craftsmanship.

“The BMW Concept Skytop is a truly unique and exotic design, in the tradition of the Concorso d’Eleganza Villa d’Este,” says Adrian van Hooydonk, head of BMW Group Design. “It offers a combination of driving dynamics and elegance at the highest level, comparable to its historic ancestors, like the BMW Z8 or BMW 503.”

Athletic proportions, organic body.
The clean exterior of the BMW Concept Skytop is designed to inspire a desire to travel. Its taut, muscular surfaces are defined by a few precise lines that direct the vehicle's volume towards the rear. Winglets discreetly integrated into the door shoulders replace conventional door handles. Light-alloy wheels with precise lamellas further enhance its unique appearance.

From a bird's eye perspective, the prominent, sweeping bonnet, the iconic BMW shark-nose design with illuminated kidney grille and retracted rear section, all catch the eye. References to the legendary BMW Z8 roadster were carefully chosen. Particularly striking is the pronounced spline that extends from the bonnet, through the interior, to an aluminium trim positioned on the tailgate, emphasising the dynamic flow of the silhouette.

The harmonious design of the headlights blends highly complex details into the overall concept. The LED units, positioned on milled aluminium carriers, were custom developed for the BMW Concept Skytop, utilising the latest technology and design for automotive headlights with the slimmest profile currently available. The clean, purist design allows all lighting functions to be consolidated in a single installation space. The flat and defined shape of the rear lights complements the BMW Concept Skytop’s overall appearance.

The leather-finished roll-over bar behind the BMW Concept Skytop’s two seats is combined with side fins on the B-pillar and a fully retractable rear window. The two removable roof parts, also finished in leather, can be stored in a special compartment in the luggage space.

The colour scheme ensures a smooth transition from interior to exterior, regardless of whether the roof is open or closed. In the rear section, the reddish-brown tone of the roof flows into the muted silver with chrome shadow effect of the exterior paintwork. The technically elaborate colour gradient was crafted by an experienced master painter at BMW Group Plant Dingolfing.

Brogue-style leather surfaces characterize the interior.
The leather seats in the interior feature brogue-style accents. The reddish-brown tone of the surfaces creates a consistent colour scheme that gives the whole interior a sense of luxury and spaciousness.Crystal applications are artfully embedded in the cockpit, adding to the overall impression. The interior surfaces of the BMW Concept Skytop were crafted in the traditional saddlery of the BMW Group plant in Dingolfing.

There are also similarities in engine variants with the BMW Z8. Like the legendary roadster, the BMW Concept Skytop also comes with the most powerful V8 engine in the BMW drive train portfolio.

BMW Group Corporate Communications

Steven Wörns
Press spokesperson, BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Laura Kanamüller
Press spokesperson, BMW Design
Telephone: +49-151-601-51110
Email: Laura.Kanamueller@bmw.com

Media website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de

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Milan. “FUTURE OF JOY” is the name of the exhibition that BMW Group Design is presenting at the Salone del Mobile 2024 in Milan. The focus is on the Neue Klasse and what it means for the design of the BMW brand.

“The Neue Klasse represents the next generation of BMW vehicles with its core characteristics ‘electric, digital, circular’”, says Adrian van Hooydonk, Head of BMW Group Design. “It is a game changer for the entire company. This change is particularly evident in the design. Whether through the fusion of analogue and digital, new bio-based materials or the monolithic design language reduced to the essentials.”

“FUTURE OF JOY” by BMW Design presents working environments in which BMW designers are developing these pioneering solutions for the electric, digital and circular mobility of tomorrow. Visitors will gain insights into the new design strategy and the development process of the two Vision vehicles and will be able to see, hear, feel, taste and smell the Neue Klasse.

The dawn of a new design era.

The aspiration to create technologically excellent products and, at the same time, emotional experiences that put people at the centre is consistently reflected in the exhibition. The entrance portal, which welcomes visitors with a friendly floral design, already forms the gateway to a new world. From the street, the portico already provides a glimpse of the BMW Vision Neue Klasse. With a subtle sound and fragrance experience, the portal immediately gives visitors the feeling of an optimistic and inspiring future. This is made tangible by the BMW Vision Neue Klasse, which presents itself to the public in the new design language of BMW – clear, elegant and timeless – in the centre of the courtyard. The atrium sees itself as a place of encounter, inspiration and reflection.

With the transition into the interior of the exhibition “FUTURE OF JOY” by BMW Design, the visitor enters a warmer world of colours with yellow and orange tones. On a journey through the different design disciplines, interior and exterior, colour and trim design, as well as user interface and sound design, they discover how formerly separate categories merge into one another and together create a holistic user experience. A light show plays with the colour concepts of the two vision vehicles: yellow for the BMW Vision Neue Klasse and orange for the BMW Vision Neue Klasse X. The matt silver ceiling of the room creates a feeling of endless space as a result of reflection and stands for harmony between people and technology. Sustainable colour and material samples, artwork from the work and design process and multimedia presentations of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X enable the audience to immerse itself in the feeling of positive lightness of the Neue Klasse.

“FUTURE OF JOY” by BMW Design is opening as part of the Salone del Mobile from 16 to 21 April 2024 and can be visited between 10 a.m. and 7 p.m. at the House of BMW in Via Monte Napoleone 12 in Milan.

Salone del Mobile – a place for creative exchange.

For the BMW Group design team, the Milan Design Week is one of the essential sources of inspiration and platforms for exchanging ideas with other designers and creative minds from the fields of fashion, art and architecture. Holger Hampf, Head of BMW Group Designworks, together with Alice Rawsthorn, design critic and co-founder of Design Emergency, discussed the topic “Design as Accelerator for Change” at the opening of the Salone del Mobile in the House of BMW. A recording of the talk on the role of design and how it accelerates positive change can be seen at
www.designboom.com

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Munich. A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles sector. The first fully-electric raised derivative on the new architecture will go into series production at Plant Debrecen (Hungary) in 2025.

“Together with the BMW Vision Neue Klasse, the BMW Vision Neue Klasse X showcases the breadth of our future BMW model line-up. The Neue Klasse reflects the variety of all the models that customers want today and in the future – from sporty sedan, with all its derivatives, to modern SAV family,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are underlining that the Neue Klasse is much more than just a car or a specific concept; it is redefining the BMW brand – and, at the same time, will be more BMW than ever.”

The company presented a clear picture of the brand's future as a sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision Vehicle now illustrates how BMW sees the future of its X models. The BMW Vision Neue Klasse X stands for an active lifestyle, efficient dynamics and a confident stance. Its design combines a clear exterior design language with a bright and spacious interior. Special lighting and sound effects enabled by the next generation of BMW iDrive enhance the intuitive digital user experience. The three main characteristics of the Neue Klasse – electric, digital and circular – are expanded here to include a fourth dimension. The driving pleasure that forms the core of the BMW brand is taken to the next level with drive and chassis control developed specially for the Neue Klasse and with the sixth generation of BMW eDrive technology. Its sustainability concept also ensures responsible production, operations, disassembly and recycling.

Innovative drive and chassis control: more dynamic performance, more precision, more efficiency.
A new type of drive and chassis control delivers a superior driving experience that is tailored to individual needs. It is based on a new software stack developed in-house by the BMW Group that will help the vehicles of the Neue Klasse guarantee a smooth drive at all times. Two out of four new super-brains will take the driving experience in the Neue Klasse to a new dimension.

“Neue Klasse means BMW driving at an even higher level,” explains Frank Weber, member of the Board of Management of BMW AG responsible for Development. “The BMW of the future will have four totally new super-brains: high-performance computers working smartly together on what, up until now, was processed separately. We developed the first super-brain completely in-house. It integrates the entire powertrain and driving dynamics with up to ten times more computing power. The second super-brain will enable the next quantum leap in automated driving,” Weber continues. “Going forward, we will combine four key control units in a single high-performance computer. The result will be more dynamic performance, more precision, more efficiency and even more fun to drive.”

Design: BMW X models reimagined with strong characters.
In combination with the two-box design of a BMW X model, the pared-down design language developed for the Neue Klasse also represents a major leap forward in both exterior and interior design. With its increased ground clearance, the fully-electric vehicle architecture offers new possibilities for an even more spacious interior. It allows for a long wheelbase, short overhangs and classic BMW proportions. Large window areas and the panoramic glass roof flood the interior with natural light, creating an airy spaciousness that is complemented by textiles in warm colours.

“The BMW Vision Neue Klasse X provides a look ahead to the X models of the Neue Klasse. The same principles apply to our Sport Activity Vehicles: electric, digital and circular,” says Adrian van Hooydonk, head of BMW Group Design.
“The X models will always remain strong in character: monolithic, clean and with a very distinctive vertical interpretation of the BMW light signature.”

The new brand look for the BMW X models also contributes to the Vision Vehicle’s strong presence. Vertically aligned LED units offer a fresh interpretation of BMW’s hallmark light signature. Front and centre is the BMW kidney grille, reimagined as a three-dimensional sculpture with vertically aligned and backlit contours. Together, the headlights and kidney grille create a lighting effect that is activated as the driver approaches the vehicle and continues in the interior.

The rear section is powerful and athletic. Rear lights that reach far into the centre provide a horizontal interpretation of the familiar BMW L shape. Its 3D-printed elements are individually controlled with variable light intensity to convey a particularly expressive depth effect.

Flush glass surfaces and the bright “Coral Silver” exterior paintwork give the BMW Vision Neue Klasse X a certain lightness. In the rear portion of the side windows, the brand’s signature Hofmeister kink is realised not through chrome edging, but with a “reflective print” that forms a transparent or reflective surface, depending on the viewing angle.

Custom user experience with BMW Panoramic Vision and HYPERSONX WHEEL personalised sound experience.
The slightly elevated seating position ensures a confident driving experience. The redesigned steering wheel with multifunction buttons, Central Display with intuitive touch control functionality and BMW Panoramic Vision, together with the advanced voice control of the BMW Intelligent Personal Assistant, serve as the effortless and intuitive interfaces for human-car interaction. BMW Panoramic Vision projects key information across the full width of the windscreen. It will be complemented in production models of the Neue Klasse by the enhanced BMW 3D Head-Up Display.

In the BMW Vision Neue Klasse X, the Central Display is elegantly integrated into the instrument panel, providing both front passengers with optimal access to all infotainment functions. The colours shown are not only transferred to the ambient light, but also to the backlit textile surfaces of the instrument panel.

The Personal Sound Experience, presented for the first time with the new HYPERSONX WHEEL, opens up further possibilities. With this digital function, car occupants can enjoy their favourite sound on any trip. The sound, generated in real time and adjusted with the tap of a finger on the HYPERSONX WHEEL, is an innovative contribution to the immersive and holistic user experience that transforms the interior of the BMW Vision Neue Klasse X into a personal experience space.

BMW eDrive technology: Sixth generation more efficient than ever.
In the Neue Klasse, overall vehicle efficiency reaches a new level. The latest, sixth generation of BMW eDrive technology is key to this. In addition to improved e-drive units, it also features new and now round lithium-ion battery cells, with a volumetric energy density more than 20 percent higher than that of the prismatic cells previously used. In combination with the transition to an 800-volt system, this will improve charging speed by up to 30 percent – allowing vehicles to charge enough for a 300-kilometre range in just ten minutes. The sixth generation of BMW eDrive also delivers up to 30 percent more range. When it comes to aerodynamics, the BMW Vision Neue Klasse X boasts an impressive new top figure: with drag reduced by 20 percent to a comparable model in the current line-up. New tyre designs and a special brake system for fully-electric vehicles help increase overall vehicle efficiency by up to 25 percent.

Reduced CO₂ footprint through more resource-efficient production and supply chain.
A completely plant-based, mineral-based and petroleum-free surface material “Verdana” was developed for the interior. It will be used in the BMW Vision Neue Klasse X in the lower portion of the door panelling and in the centre console. Maritime plastics are also being utilised for the first time for injection-moulded parts. In selected components, this secondary raw material, which is obtained, for example, from discarded fishing nets, already accounts for 30 percent.

The choice of materials and construction method enable easier disassembly of components and improved recyclability. The side skirts and front and rear apron attachments are also produced from recycled mono-materials. In this, the new design concept follows the principle of the BMW i Vision Circular presented in 2021, which relied extensively on mono-materials to optimise recyclability.

The Neue Klasse also heralds a new chapter in production history. BMW Group Plant Debrecen in Hungary was planned and developed as an iFACTORY.


BMW Group Corporate Communications

Steven Wörns
Press spokesperson, BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Almut Stollberg
Head of Communications Innovation, Design, Technology, Digital Car
Telephone: +49-151-601-96543
Email: Almut.Stollberg@bmw.com

Media website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de

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Munich/Los Angeles. The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines colour-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. The designer piece, with sections of attached film that can be electronically animated, embodies the latest development in colour-change technology for vehicle surfaces in cooperation with E Ink. The BMW i5 Flow NOSTOKANA celebrates its world premiere at the fair opening on 29 February. The contemporary tribute recalls the BMW Art Car designed by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honours the history of the BMW brand and continues the story of our global cultural engagement in a unique way. It combines art and design through progressive technology. Here, technology itself becomes art,” says Adrian van Hooydonk, head of BMW Group Design.

In 1991, Mahlangu designed the 12th BMW Art Car, based on a BMW 525i – becoming the first woman and first African artist to do so. “Her art inspired me years ago, back when the concept of colour change on a car was just an idea in my head,” says Stella Clarke, Research Engineer Open Innovations at the BMW Group. „Now, being able to realise this idea, and work with Esther Mahlangu, is absolutely surreal.” The 88-year-old artist’s signature colours and geometric patterns are perfect for bringing the innovative Flow technology to life in the BMW i5. The versatility of the electrophoretic colour changes makes the fully-electric sedan a dynamic work of art. “It is fascinating to me to see how modern technology can expand my art and make it accessible to a completely new audience,” says Mahlangu.

Mahlangu’s art meets cutting-edge technology.
In the BMW i5 Flow NOSTOKANA, which is named after Mahlangu’s first son, sections of film that can be electronically animated are applied, with two strips each across the roof, bonnet and rear section, as well as the vehicle’s sides. Like an e-book reader, there are several million microcapsules in each E Ink film. The structure and arrangement of the colour particles they contain can be changed by applying an electric voltage. This allows the typical colours and patterns of Mahlangu’s art to be generated in constantly changing compositions.

The animations are also accompanied by an equally extraordinary sound, specially composed by Renzo Vitale, the BMW Group's Creative Director, Sound, for the BMW i5 Flow NOSTOKANA. To combine the soundscape of the BMW brand with that of the South African Ndebele culture, Vitale used sequences from Mahlangu’s voice, as well as the sound of the feather brushes she used for painting. These were combined with sounds produced by the colour pencils employed in the BMW design studio and the acoustic signal heard as feedback when operating the BMW i5’s touch display. This created a sound mix that starts off softly at the beginning of each colour change and increases in intensity as the animation progresses.

To accurately recreate every detail of the complex ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349 sections of film, each of which can be individually controlled. The laser cutting process used to trim the film and the electronic control design were developed in partnership with E Ink. The adaptation of the technology for curved surfaces, as well as the programmed animations, are all BMW Group in-house developments.

Overall, colour-change technology is developing rapidly. The BMW iX Flow featuring E Ink presented in 2022 had the ability to switch from white to black at the push of a button. This was followed just one year later by the first multi-coloured implementation. The 240 sections of film applied to BMW i Vision Dee were able to display up to 32 colours. This latest phase of development now enables even more colours and patterns. At the same time, the sections of the film are more robust – which could make potential future series production easier. However, for the time being, the BMW i5 Flow NOSTOKANA will remain one of a kind.

Tribute to a pioneering artist and her work.
As a globally respected artist, Esther Mahlangu is known for her Ndebele paintings, whose ornamentation originally symbolised major events or festive occasions. Mahlangu separated the designs from their original meaning and transferred them for the first time to canvas, carpets and everyday objects, thus preserving them for the future. The BMW i5 Flow NOSTOKANA is now reinterpreting this artistic language.

In presenting this designer car at Frieze Los Angeles, BMW continues its long-standing cooperation with the renowned art fair. At the same time, the BMW Art Car that formed the basis for this tribute will also be on display in South Africa for the first time in over 30 years as part of the exhibition hosted by the Iziko Museums of South Africa and the BMW Group in Cape Town “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective. The exhibition, which runs until 11 August 2024, honours the life’s work of one of South Africa’s most influential artists and cultural ambassadors.

In Los Angeles, BMW will once again be presenting Frieze Music in collaboration with Frieze. Since 2019, the joint initiative between the two partners has brought together a large group of musicians at the intersection of music and art. The event’s return to Los Angeles will be celebrated on 29 February with a live performance by Sudan Archives at the Hammer Museum.


If you have any questions, please contact:

BMW Group Corporate Communications

Steven Woerns
Press spokesperson, BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Prof. Dr. Thomas Girst
Head of BMW Group Cultural Engagement
Telephone: +49-89-382-24753
Email: Thomas.Girst@bmwgroup.com

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Munich. Designworks, the innovation studio of the BMW Group, has been tapped by real estate developer Magnom Properties to partner in creating an emotionally engaging design for the façade of the new Forbes International Tower in Egypt. The tower is to become a milestone in sustainable urban development in the Middle East. The idea behind architects Adrian Smith + Gordon Gill's concept for the 230-metre (755-foot)-tall building was to create a uniquely modern symbiosis between architecture and the environment. In keeping with this concept, the Designworks team will integrate such features as reflection, illumination, and digital interactivity into their design to create a harmonious sense of interrelatedness between the building, the environment, and the building’s occupants and visitors.

Designworks will also be taking on the design of a continuous user journey across all physical and digital touchpoints of the EV charging park. For this project, the team will draw on the BMW Group’s experience design process, which is focused on the needs of the customer. Magnom Properties CEO Maged Marie comments: “The collaboration with Designworks aligns perfectly with our vision of creating an absolutely exceptional experience – one that integrates innovative technologies to give visitors an entirely new sense of the building, from both the outside and the inside.”

The 55-story business tower, planned in partnership with Forbes, will be part of Cairo’s new administrative and financial district. With a total space of more than 100,000 m² (328,000 sq. ft.), it will set a new benchmark for sustainable architecture. The overarching goal is to minimize the building’s carbon footprint and achieve the highest certifications for ecological construction.

"The BMW Group was the world's first car manufacturer to have its own environmental protection officer and today, sustainability is at the heart of the company´s focus – far beyond the automobile," remarks Holger Hampf, head of Designworks. "As a BMW Group subsidiary, we are proud to be involved in the design for the Forbes International Tower. It is our firm belief that high-quality design can contribute to changing customer mindsets and behavior, promoting more responsible action."

The Forbes International Tower in Egypt is scheduled to be completed in 2027. Additional commercial towers of this type are being planned in the United Arab Emirates and in Saudi Arabia.



If you have any questions, please contact:

BMW Group Corporate Communications

Michaela Martinus
Spokesperson Designworks
Telephone: +49-160-963-13773
Email: Michaela.Martinus@bmw.com

Steven Wörns
Spokesperson BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Media Website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de


About Designworks

Designworks is the BMW Group's innovation studio and a global creative consultancy at the intersection of design, technology and innovation. The "Architects of Future" focus on mobility, product and digital life design, as well as strategic design consulting. The formerly independent creative studio was taken over by the BMW Group in 1995. Designworks acts as a driving force for all brands of the parent company and as an innovation driver for a large number of clients from a wide range of industries, such as IT and consumer electronics, aviation technology, the medical and environmental sectors, and the lifestyle and sports industries.
The studio was founded in 1972 in Malibu, California by Chuck Pelly. Holger Hampf has been at the helm of the consulting agency since 2017.

www.bmwgroupdesignworks.com


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
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Munich. Alexander Buckan will take over from Edgar Heinrich as the new head of BMW Motorrad Design, effective 1 January 2024. Buckan will be responsible for the design of all BMW Group two-wheeled vehicles, rider's equipment and accessories. Edgar Heinrich, who has been BMW Motorrad’s head of Design since 2012, is retiring after 35 years at the BMW Group.

“We are delighted to be able to present our experienced colleague and motorcycle enthusiast Alexander Buckan as the new head of BMW Motorrad Design,” declared Dr Markus Schramm, head of BMW Motorrad. “Alexander has already contributed a great deal to our motorcycle design as the manager of our design team – making him the ideal choice to lead and bring new impetus to BMW Motorrad Design,” added Adrian van Hooydonk, head of BMW Group Design.

Long-serving employee and motorcycle enthusiast Alexander Buckan takes the helm of design team.
Buckan began his career at BMW Motorrad as a transportation designer back in 2003. Since then, he has been responsible for a variety of different models, including the BMW F 800 GS, BMW G 450 X, BMW R 1200 GS LC and BMW R 1200 GS Adventure LC.

In April 2015, Buckan was promoted to head of BMW Motorrad Vehicle Design. As design manager, he worked with Edgar Heinrich on the design of the BMW Motorrad VISION NEXT 100. The design of the BMW CE 04 and BMW CE 02 e-scooters was also Buckan’s responsibility, as well as the design of the new BMW R 1300 GS, which will celebrate its world premiere on 28 September 2023 at BMW Motorrad Welt in Berlin.

Edgar Heinrich: 35 years of passion for BMW Motorrad.
“We would like to thank Edgar Heinrich for his many years of outstanding service,” said Markus Schramm. “His enthusiasm for riding pleasure on two wheels has inspired countless fans around the world.”

Adrian van Hooydonk: “With his creativity and passion for BMW Motorrad, Edgar Heinrich has shaped the brand like no one else. Under his leadership, BMW Motorrad design has been significantly broadened, modernised and, above all, made more emotional.”

Edgar Heinrich began his career at BMW Motorrad in 1985 and was elevated to senior designer in 1992. In 2005, he was appointed head of BMW Motorrad Vehicle Design and, seven years later, assumed overall responsibility as head of BMW Motorrad Design. During this time, Heinrich shaped the brand’s design language and developed motorcycles that set the benchmark for their segments. Models like the BMW R 1100 S sports boxer, the BMW K 1200 R naked bike and the touring enduro icon, the BMW R 1200 GS, were all created under his leadership. Heinrich was also involved in developing HP models, rally motorcycles, electric scooters and the ground-breaking BMW Motorrad VISION NEXT 100 design concept.

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Munich. The world premiere of the BMW Vision Neue Klasse marks a new beginning for the BMW brand, one characterised by a completely fresh way of thinking and approach. THE NEUE NEW is the title of the multi-channel campaign accompanying the Bavarian premium carmaker’s ongoing process of transformation. The campaign’s storytelling captures the central areas of action contained within this transformation and brings an unusual angle to the idea of “the new”.

The campaign THE NEUE NEW – developed and implemented by the agency THE GAME created specially for the BMW Group and the BMW brand – explains in an authentic and accessible way what underpins the “NEU” of the forthcoming NEUE KLASSE. The use of the German word for “new” references the name of this new-generation model series and has an effective and memorable impact in non-German-speaking markets around the world as well as at home. At the same time, the campaign shines the spotlight on the brand promise “Freude forever.” and opens a window to BMW as a future-facing brand focused on meeting peoples’ needs.

“THE NEUE NEW represents our journey into a completely new era of mobility, in which we are putting people front and centre. And its visual implementation is likewise very authentic, accessible and human,” says Jens Thiemer, Senior Vice President Customer and BMW Brand. “The campaign provides an initial example of how we are also employing innovative communication approaches to drive forward the transformation process BMW is currently navigating.”

THE NEUE NEW tells the story of the transformation alongside the key future-focused fields the BMW Group has set itself: the ideal of a circular economy as a progressive mindset geared towards preserving resources; digitalisation focused on identifying and meeting peoples’ needs; and a commitment to electrification with the aim of making the driving pleasure for which the brand is renowned something future generations can also experience.

As a central hub in which these three elements converge, the BMW Vision Neue Klasse embodies a fresh departure fuelled by optimism for the future. Recalling the “mk1” Neue Klasse, which revolutionised the brand’s product range in the 1960s, the storytelling approach is deliberately playing on the German “Neue” in non-German-speaking markets as well as at home and, in so doing, redefining the idea of “the new” itself.

The BMW Vision Neue Klasse shows us here and now how Sheer Driving Pleasure will be interpreted in the years ahead. At its heart is the design language of “intelligent reduction to the essentials”. Meanwhile, the latest generation of BMW iDrive delivers a digital, immersive user experience in which the driver takes centre stage. Every aspect of the development process took sustainability and efficiency as the guiding themes.

THE NEUE NEW: 360-degree campaign follows a “social first” approach.

The campaign strategically orchestrated by THE GAME feeds all the main touchpoints of the various target groups. Alongside various influencer collaborations, the campaign focuses primarily on the brand’s social media channels. A filter for Instagram and Snapchat developed specially for the campaign also allows the BMW Vision Neue Klasse to inspire its audience within an augmented reality experience.

The 360-degree approach of THE NEUE NEW allows it to make a mark with out-of-home activities and double-page spreads in print media, too. The campaign is supported by other measures on BMW channels such as the My BMW App, the brand’s homepage and FREUDE.FOREVER magazine. THE MARCOM ENGINE was responsible for the media planning across all channels and touchpoints.

During the IAA Mobility 2023 in Munich, the campaign also becomes a physical experience. The concept behind the show stand for the BMW Group’s Open Space at Max-Joseph-Platz was the work of creative consultancy Meiré and Meiré. The installation for the BMW Vision Neue Klasse followed THE NEUE NEW campaign approach and was accompanied by communications input from Cologne-based creative agency Elastique, and the key opinion leader & talent agency Pacific took care of the on-site support programme.

Video link: https://www.youtube.com/watch?v=Z1LTr6frDS4

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Munich. With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”

The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle.

“30 percent more range, 30 percent faster charging, 25 percent more efficiency – the Neue Klasse represents a major technological leap that will take EfficientDynamics to new heights. The same applies to its design – which could not be any more futuristic,” says Frank Weber, member of the Board of Management of BMW AG responsible for Development. “With the Neue Klasse, we have embarked on the biggest investment in the company’s history. We are not just writing the next chapter of BMW; we’re writing a whole new book. That’s why the Neue Klasse will certainly impact all model generations.”

New BMW design language: clear, elegant, timeless.
The exterior showcases design elements that will define the different Neue Klasse models. It is clear, elegant, timeless. The new, fully-electric vehicle architecture also opens up new possibilities for the interior design. “The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” explains Adrian van Hooydonk, head of BMW Group Design.

Powerful wheel arches, the retracted greenhouse and steeply forward-slanting “shark nose” front-end are all characteristic BMW features. 21-inch aerodynamic wheels pay tribute to the classic cross-spoke design inspired by motorsports. At the same time, the almost monolithic vehicle body, with strong indentations at the front and rear, as well as large window areas, create a new aesthetic.

The luminous exterior paintwork in “Joyous bright”, with its subtle yellow hue, underscores the friendly, future-oriented personality of the BMW Vision Neue Klasse. Contrast is provided by black side skirts and bumpers. With a higher percentage of secondary raw materials and significantly reduced material variety, targeted improvements have been made to enhance circularity. An improved dismantling concept will also help optimise recycling of the vehicles of the Neue Klasse.

A fresh interpretation of the brand's signature design elements, like the BMW kidney grille and double headlights, transform the vehicle’s front-end into a single interaction area. A lighting effect with precise three-dimensional animation initiates intuitive interaction between the human and their vehicle as soon as they approach the car. E Ink elements in the lower portion of the side windows also feature in the exterior welcome scenario, directing attention to the sensor area that activates automatic door opening. Innovative technology similarly defines the design of the rear lights, with 3D-printed light elements that extend over several levels and are controlled in a targeted manner to create a unique impression of depth.

Providing vision: Next generation of BMW iDrive.
Analogue operating controls have been reduced to a minimum in the BMW Vision Neue Klasse. Human-car interaction takes place through the BMW Panoramic Vision, the Central Display and multifunction buttons on the steering wheel. The user experience is rounded out by the tried-and-tested voice control of the BMW Intelligent Personal Assistant. In this way, the next generation of BMW iDrive offers a modern interpretation of the driver orientation typical of the brand.

As it did with the introduction of the BMW iDrive controller in the centre console and the BMW Head-Up Display, the brand is once again leading the world with BMW Panoramic Vision, which will be available for the first time in the Neue Klasse. Information is projected at the ideal height into the driver's line of sight and, for the first time, across the entire width of the windscreen. This innovation will complement the enhanced BMW Head-Up Display in the production models of the Neue Klasse.

In the next generation of BMW iDrive, both the driver and front passenger are able to interact with information displayed on BMW Panoramic Vision, creating a shared user experience. Drivers can move content shown on the Central Display to the BMW Panoramic Vision with a simple gesture.

A coordinated choreography between the ambient lighting and graphic elements of the Central Display and BMW Panoramic Vision enriches the user experience – which can also be customised using My Modes. In My Mode ‘Sport’, specific displays are set against a yellow background to support dynamic driving. The new BMW iDrive is based on a highly integrated software architecture that consolidates data related to the driving experience and infotainment with data from the vehicle's electronics and electrical system and the BMW cloud. Interaction between human and vehicle can thus be tailored even more closely to the driving situation and individual needs, enabling a totally new perception of mobility.

Bright cord fabrics create a comfortable atmosphere inside the BMW Vision Neue Klasse. The light-coloured instrument panel supports the steering wheel, which is flattened at the top and bottom, as well as the Central Display with Matrix-Backlight in the outline of a parallelogram. A smartphone charging cradle and the glassy selector lever space on the centre console. The front seats are attached to the floor by a single bracket, freeing up additional legroom in the rear compartment, where passengers can enjoy the spaciousness created by having two individual seats. The design of the interior, which is completely free of decorative chrome or leather, helps optimise the carbon footprint of the production process.

CO2-reduced production, sixth-generation BMW eDrive technology.
Manufactured at the new plant in Debrecen entirely without fossil fuels and with much wider use of raw and secondary materials produced with reduced CO₂, the Neue Klasse will also provide significant impetus for resource-efficient individual mobility. High energy efficiency during the vehicle use phase will be ensured by optimising weight, air and rolling resistance, as well as through intelligent heat management, especially for the electric drive train, using sixth-generation BMW eDrive technology.

In addition to highly efficient electric motors, major advances in the new BMW eDrive technology include newly-developed round battery cells, with more than 20 percent higher energy density than that of the prismatic cells previously used. The sixth generation of BMW eDrive technology will improve the charging speed for Neue Klasse models by up to 30 percent, in addition to boosting their range by up to 30 percent. As a result of all these measures, overall vehicle efficiency will increase by up to 25 percent.

Innovations guarantee signature BMW driving pleasure for future generations.
Electrification, digitalisation and circularity are the core elements of the transformation that is being actively shaped by the BMW Group and began with the electrified models of the BMW i brand. The BMW i Vision Circular highlights the tremendous potential that can be leveraged by systematic implementing a circular economy that reduces consumption of raw materials and lowers CO₂ emissions. BMW i Vision Dee, on the other hand, shows how digital, human-centric technology can enrich the user experience.

All these topics are now coming together in the BMW Vision Neue Klasse, a vehicle that represents the whole range of technological innovations through which the BMW Group is demonstrating its future sustainability. The BMW Vision Neue Klasse signals the start of a new era of individual mobility that is rich in digital experiences, locally emission-free and circular in the long term – guaranteeing typical BMW driving pleasure for generations to come.

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Munich. The new MINI family all-electric models get sound worlds distinctive to the brand for an even more immersive driving experience. The repertoire includes completely new driving sounds in the interior, an unmistakable brand sound to distinguish it as a MINI in the exterior, jingles for the new MINI Experience Modes as well as new sound icons for information and warning functions.

„The new sounds are an integral part of the digital experience and individually tailored to the character of each of the new models. They make an emotive appeal to the passengers in the interior while shaping the acoustic perception to the outside world. They also make it sound as well as look as unmistakably a MINI,” says Oliver Heilmer, Head of MINI Design. These can be experienced for the first time in the new MINI Cooper Electric.

The new MINI Sound DNA is based on the essential brand values and exudes a positive, charismatic aura. The MINI Experience Modes become the stage for the completely newly created sound worlds. Analogue instruments, digital technology and artificial intelligence combine to generate sounds that simultaneously define it as MINI, convey information and arouse emotions.

Four driving sounds for an individual user experience.
The MINI “Core”, “Go Kart”, “Timeless” and “Balance” Experience Modes feature individually curated driving sounds that acoustically feed back to the driver during acceleration. These sounds are audible in the interior of the future MINI models, emotionalising the driving experience and also conveying an authentic yet informative impression of the driving situation.

The default sound world for the new MINI model family will be the “Core” driving sound. It is the only sound mode that is not only heard inside the vehicle, but outside it as well, as acoustic pedestrian protection. As a MINI brand sound, it sounds inviting, energetic and inspiring. “The new sound design for MINI is inspired by Nicolaus Copernicus, who depicts the heliocentric view of the world in which the planets revolve around the sun,” says Renzo Vitale, Creative Director Sound at the BMW Group. “We drew inspiration from the round shape of the OLED central display for the ‘Core’ driving sound. It reminds us of the sun radiating warmth. In an analogy to the planets, which each reflect the sunlight in their own way, we designed different sound components that vary depending on the driving situation.”

The MINI “Go Kart” driving sound was created for a particularly sporty driving experience. This features strongly pronounced pitch and load curves, forming a fitting sound backdrop for agile and dynamic driving.

Tradition and progress come together in the MINI “Timeless” driving sound. The engine sounds of conventionally powered models from the classic Mini to the MINI John Cooper Works GP were sampled and combined with a futuristic interpretation of the MINI “Core” driving sound to create an acoustic journey through time. The more intensively the vehicle accelerates, the more the sound morphs from the internal combustion engine past to the purely electric present.

A fourth soundscape opens up with the MINI “Balance” driving sound. It was originally designed for the MINI Vision Urbanaut and is based on the sounds experienced in a forest at different times of the day and night: from the babbling of a stream to the chirping of crickets and the rustling of the wind in the treetops. The resulting worlds of sound give a sense of relaxation and well-being on board the future MINI models.

Characteristic jingles and striking earcons.
The driving sounds for the future MINI family are assigned to the equally new Experience Modes. Their activation is announced with a characteristic jingle. This short sound sequence gets the occupants in the mood for the change to a new vehicle setting.

Another component of the completely new sound worlds for the new MINI family are known as earcons. Similar to optical icons, these serve as distinctive audible symbols to alert to certain events or information. Around 30 of these sound signals have been newly designed: from the acoustic accompaniment of the turn indicator to the seat-belt warning system and the Park Distance Control (PDC) tones. In future, they will fulfil their function as clearly identifiable signals with a distinctive and brand-typical sound, which will catch the attention of the occupants or warn of any dangers with their different sound characteristics and intensities.

Domagoj Dukec se je kot vodja oblikovanja BMW v preteklosti podpisal pod mnoge tehnološke in vizualne presežke vozil BMW. Kot oblikovalcu mu je izjemno pomembno, da ustvari nekaj, kar hkrati navduši in je pomenljivo. Združitev umetniške vizije in tehnologije pa je nekaj, kar si želi videti tudi pri oddanih delih umetniškega natečaja RE:DESIGN iX. Natečaj v čast 50 letnici kulturnega udejstvovanja skupine BMW predstavlja edinstveno priložnost mladim ustvarjalcem, saj jih na interaktiven in dostopen način vabi, da skupaj s podjetjem soustvarjajo trajnostno prihodnost.


»Pri združevanju umetnosti in tehnologije gre za dve edinstveni komponenti, ki lahko ustvarita zanimivo in razburljivo izkušnjo,« dodaja Domagoj Dukec, ki vozilo BMW iX predstavlja kot njihovo interpretacijo tega zahtevnega koncepta. Obenem upa, da bo le-ta navdihnila sodelujoče umetnike pri ustvarjanju lastnih predlogov. Vsem skupaj svetuje, da uporabijo individualen, oseben in predvsem umetniški pogled na vozilo, in se veseli izbora, ko bo s preostalimi žiranti izbiral zmagovalno idejo. Med oddanimi deli bo iskal lastno interpretacijo koncepta, ki združuje eleganco in dinamiko. Želi si, da so oddana dela pomenljiva, saj gre za interpretacijo tehnologije, ki dandanes olajšuje življenje vseh nas.



Zmagovalna umetniška ideja natečaja RE:DESIGN iX bo tudi fizično aplicirana na vozilo, ki bo privabljalo radovedne poglede na slovenskih cestah in predstavljalo potujočo razstavo.

Umetniki do 35. leta imajo tako do vključno danes, 18. februarja 2022, edinstveno priložnost, da si s svojo umetniško vizijo, odprejo vrata v svet nadaljnjega kulturnega udejstvovanja. Prijave za umetniški natečaj RE:DESIGN iX potekajo na tej povezavi.

Avtor oziroma avtorica zmagovalnega kreativnega predloga poleg fizične aplikacije predloga na vozilo BMW iX in medijske izpostavljenosti v sklopu projekta, prejme tudi denarno nagrado v višini 1.500 EUR.

BMW Slovenija bo dodatno nagradila tudi drugi dve najboljši umetniški deli, drugo- in tretjeuvrščeni bosta tako prejela denarno nagrado v višini 500 EUR.

Ožji izbor najboljših kreativnih predlogov bo kontaktiran v drugi polovici februarja, da predstavijo svoj projekt žiriji. Zmagovalna umetniška vizija pa bo javno predstavljena v začetku aprila.

Žirijo za izbor najbolj kreativnih predlogov sestavljajo:

• Domagoj Dukec, vodja oblikovanja BMW.
• Alenka Gregorič, kustosinja za sodobno umetnost, umetniška vodja Cukrarne in Galerije Tobačna.
• Miran Mohar, slikar, član skupine IRWIN in prodekan AVA akademije za vizualno umetnost v Ljubljani.
• Kristina Rutar, umetnica, docentka na ALUO Unikatno oblikovanje.
• Maša Gala, vizualna umetnica, akademska slikarka, KD 3kolektiv.

Nagovori žirije mladim ustvarjalcem, kjer predstavijo svoje videnje projekta, pričakovanja glede prispelih avtorskih del in nasvete mladim ustvarjalcem so na voljo na spletni strani projekta ter med video in avdio gradivom.

RE:DESIGN iX

BMW Slovenija vabi mlade ustvarjalce, da uresničijo svojo umetniško vizijo

Nagovori slovenskih članov žirije

BMW Slovenija v sodelovanju z umetniki in umetniškimi ustanovami ponuja z lokalnim projektom RE:DESIGN iX platformo ustvarjalcem do 35. leta, da izkoristijo edinstveno priložnost in prijavijo svoje umetniške vizije novega BMW iX, ki predstavlja tehnološkega zastavonošo BMW Group. Prijave potekajo do vključno 18. februarja 2022.


Kot je poudarila članica žirije Kristina Rutar, je umetnost zrcalo časa in družbe. Povezovanje področja umetnosti in tehnologije pa naraven potek razvoja civilizacije. V času hitrih sprememb sta odgovornost in zanesljivost izjemnega pomena. BMW Group verjame, da je umetniško udejstvovanje sestavni del naše družbene povezanosti. Spremembe pa potrebujejo tudi nove začetke. Zgodbo o novemu začetku v teh mesecih piše BMW Slovenija, ki v sodelovanju s priznanimi obrazi umetniške sfere, postavlja nove fizične meje umetnosti.


BMW Slovenija v čast 50 letnici kulturnega udejstvovanja skupine predstavlja lokalni projekt RE:DESIGN iX, ki ponuja nove priložnosti mladim ustvarjalcem. Obenem pa jih na interaktiven in dostopen način vabi, da skupaj s podjetjem soustvarjajo trajnostno prihodnost.

BMW Slovenija tako išče kreativno rešitev, ki bo predstavljala umetniško preobleko – RE:DESIGN novega BMW iX, ki je trajnostni, tehnološki in elektrificiran zastavonoše BMW Group. Umetniška ideja bo tudi fizično aplicirana na vozilo, ki bo privabljalo radovedne poglede na slovenskih cestah in predstavljalo potujočo razstavo.

Prijave že potekajo, ustvarjalci do 35. leta pa imajo do vključno 18. februarja 2022, edinstveno priložnost, da si s svojo umetniško vizijo odprejo vrata v svet nadaljnjega kulturnega udejstvovanja. Prijave za umetniški natečaj RE:DESIGN iX potekajo na tej povezavi.

Da gre za pomemben preplet kulture in tehnologije poudarja tudi članica žirije, Alenka Gregorič, kustosinja za sodobno umetnost, umetniška vodja Cukrarne in Galerije Tobačna, ki bo pri oddanih delih iskala predvsem iskrenost, inovativnost in avtorsko poetiko. Dodaja še, da gre za edinstven projekt, ki mladim ponuja pobeg iz cone udobja in predvsem drzno vabilo k ustvarjanju in postavljanju novih mejnikov na svoji umetniški poti.


Izjemni tehnološki napredki dandanes umetnosti ponujajo rešitve, ki jih v zgodovini ni bilo. »Pri natečaju RE:DESIGN iX gre za eno redkih iniciativ visoko tehnoloških podjetij, ki gradi poseben odnos do sodobne umetnosti« projekt pozdravlja slikar Miran Mohar. Prepričala ga bo avtentičnost koncepta in presežni element, ki bo šel prek dekoracije avtomobila in bo postal umetniško delo.


Umetniški navdušenci do 35. leta imajo tako do vključno 18. februarja 2022, odlično priložnost, da s svojo kreativno idejo nadgradijo oziroma predrugačijo vzpostavljeni dizajn avtomobila.

Umetnica Kristina Rutar v tem prepoznava edinstven izziv za mlade ustvarjalce, ki lahko skozi to svežo priložnost odkrivajo nove likovne izraze na umetniškem in oblikovalskem področju. Akademska slikarka Maša Gala pa vsem sodelujočim svetuje, naj z likovnimi sredstvi izrazijo svoj pogled na trajnostni razvoj, prihodnost mobilnosti in kreativne rešitve ter jih konceptualno povežejo v avtorsko celoto. Poudarja pa tudi, da bo ob sami kreativni ideji pomembna tekstovna utemeljitev koncepta, zakaj je njihovo avtorsko delo povezano z razpisanimi temami, kot so tehnologija, mobilnost in trajnost.


Avtor oziroma avtorica zmagovalnega kreativnega predloga poleg fizične aplikacije predloga na vozilo BMW iX in medijske izpostavljenosti v sklopu projekta, prejme tudi denarno nagrado v višini 1.500 EUR.

BMW Slovenija bo dodatno nagradila tudi drugi dve najboljši umetniški deli, drugo- in tretjeuvrščeni bosta tako prejela denarno nagrado v višini 500 EUR.

Ožji izbor najboljših kreativnih predlogov bo kontaktiran v drugi polovici februarja, da predstavijo svoj projekt žiriji. Zmagovalna umetniška vizija pa bo javno predstavljena v začetku aprila.

Žirijo za izbor najbolj kreativnih predlogov sestavljajo:

• Domagoj Dukec, vodja zunanjega oblikovanja pri BMW Group.
• Alenka Gregorič, kustosinja za sodobno umetnost, umetniška vodja Cukrarne in Galerije Tobačna.
• Miran Mohar, slikar, član skupine IRWIN in prodekan AVA akademije za vizualno umetnost v Ljubljani.
• Kristina Rutar, umetnica, docentka na ALUO Unikatno oblikovanje.
• Maša Gala, vizualna umetnica, akademska slikarka, KD 3kolektiv.

Nagovori žirije mladim ustvarjalcem, kjer predstavijo svoje videnje projekta, pričakovanja glede prispelih avtorskih del in nasvete mladim ustvarjalcem so na voljo na spletni strani projekta ter med video in avdio gradivom.

BMW Slovenija ob 50 letnici kulturnega udejstvovanja skupine BMW, v sodelovanju z umetniškimi ustanovami, premika meje umetnosti v sklopu lokalnega projekta RE:DESIGN iX. Združevanje umetnosti in tehnologije je zapisano globoko v zgodovini BMW ter predstavlja pomembno povezavo med preteklostjo, sedanjostjo in prihodnostjo. BMW Slovenija tako ob obletnici kulturnega udejstvovanja skupine razpisuje natečaj za umetnike do 35. leta, kjer jih poziva, da prijavijo dela, ki prikazujejo njihovo umetniško vizijo prepleta trajnostne mobilnosti in tehnološke naprednosti. Zmagovalna kreativna rešitev bo predstavljala umetniško preobleko – RE:DESIGN novega BMW iX, ki je trajnostni, tehnološki in elektrificiran zastavonoša BMW Group.


Globalni izzivi, kot so podnebne spremembe in urbanizacija, se obravnavajo kot priložnosti za spodbujanje inovacij, ki ne izboljšajo le izkušenj strank, temveč imajo tudi pozitiven družbeni in okoljski vpliv. Pozitiven družbeni vpliv pa se odraža tudi v umetnosti.

Gradnja mostov med tehnologijo in umetnostjo je zapisana globoko v zgodovini BMW in predstavlja pomembno povezavo med preteklostjo, sedanjostjo in prihodnostjo. Skupina BMW se zavzema za podporo in pospeševanje kulture ter partnerstvo s priznanimi ustanovami in umetniki. Z medsebojnim spoštovanjem in radovednostjo BMW povezuje ljudi skozi kulturo po vsem svetu - tako fizično kot virtualno. Pristop, osredotočen na ljudi, je ključni element naše vizije. Svoboda ustvarjanja je enako pomembna za umetnike in BMW kot oblikovalca inovacij za trajnostno in odgovorno mobilnost. Za več inovacij ter manj emisij si prizadeva tudi BMW Slovenija, ki v teh dneh pričenja nov projekt, ki združuje umetnost in tehnologijo.

BMW Slovenija ob letošnjem praznovanju 50 letnice kulturnega udejstvovanja znotraj skupine, predstavlja lokalni projekt RE:DESIGN iX, ki ponuja nove priložnosti za mlade umetnike. Obenem pa želi sporočiti razvoj skupine BMW kot trajnostne organizacije na interaktiven in dostopen način.

Umetniški natečaj RE:DESIGN iX.
BMW Slovenija s projektom išče nove in ustvarjalne načine za združevanje umetnosti in najnovejših tehnologij, z namenom, da ustvari nekaj povsem novega in vznemirljivega. Natečaj predstavlja ustvarjalno ponazoritev, kako pomembna je mobilnost za mlade umetnike in izzivi, s katerimi se soočajo pri izražanju svoje naelektrene umetnosti. BMW Slovenija tako išče kreativno rešitev, ki bo predstavljala umetniško preobleko – Re:design novega BMW iX, ki je trajnostni, tehnološki in elektrificiran zastavonoše BMW Group.

Velike sanje na poti do uresničitve potrebujejo tudi veliko podpore. BMW Slovenija se iskreno zahvaljuje uveljavljenim predstavnikom umetniškega sveta, da so sprejeli vlogo in poslanstvo, da projekt izpolnjuje najvišje standarde.

Žirijo za izbor najbolj kreativniv predlogov sestavljajo:
- Domagoj Dukec, vodja zunanjega oblikovanja pri BMW Group.
- Alenka Gregorič, kustosinja za sodobno umetnost, umetniška vodja Cukrarne in Galerije Tobačna.
- Miran Mohar, mednarodno priznani umetnik, član skupine IRWIN in prodekan AVA akademije za vizualno umetnost v Ljubljani. 
- Kristina Rutar, umetnica, docentka na ALUO Unikatno oblikovanje.
- Maša Gala, vizualna umetnica, akademska slikarka, KD 3kolektiv.

Ožji izbor najboljših kreativnih predlogov bo kontaktiran v drugi polovici februarja, da predstavijo svoj projekt žiriji. Zmagovalna umetniška vizija bo objavljena v začetku marca 2022.

BMW Slovenija podpira trdo delo na poti do uresničitve svojih sanj. Zato avtorja oziroma avtorico zmagovalnega kreativnega predloga nagrajuje z:
- Fizično aplikacijo kreativnega predloga na vozilo BMW iX.
- Medijsko izpostavljenostjo v sklopu projekta RE:DESIGN iX.
- Denarno nagrado v znesku 1.500 EUR.

BMW Slovenija bo dodatno nagradila druga dva najboljša umetniška dela, in sicer:
2. mesto: 500 EUR
3. mesto: 500 EUR

BMW Slovenija k sodelovanju vabi umetnike do 35 let, ki se na razpis lahko prijavijo do vključno 18. februarja 2022. Prijave za umetniški natečaj RE:DESIGN iX potekajo na tej povezavi.

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BMW GROUP IN UMETNOST.
BMW Group že 50 let podpira umetnost in kulturo s številnimi pobudami kot pristen način sodelovanja s potrošniki po vsem svetu. Mednarodno uveljavljen projekt BMW Art Cars je inovativen prikaz, kako je umetnost mogoče estetsko združiti z vozili, kar odraža kulturni in zgodovinski razvoj umetnosti, oblikovanja in tehnologije. Znani umetniki z vsega sveta že od leta 1975 oblikujejo avtomobile BMW. Razstave v zbirki BMW Art Car do danes vključujejo dela priznanih umetnikov, kot so Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, David Hockney, Jenny Holzer, Olafur Eliasson, Cao Fei, John Baldessari in Jeff Koons.

TRAJNOST PRI BMW GROUP.
BMW Group si je zadal ambiciozen cilj, in sicer ustvariti najbolj trajnostno vozilo in biti vodilni ponudnik premium trajnostne mobilnosti. Okoljska in družbena trajnost, odgovorni izdelki in jasna zavezanost k ohranjanju virov so jedro strategije podjetja. To ne obravnava le emisij, ki jih povzročajo vozila, temveč zajema celotno vrednostno verigo - celotno dobavno verigo, proizvodne procese, fazo uporabe in recikliranje. Glavni cilj skupine BMW, ki si prizadeva doseči podnebno nevtralnost, je zmanjšati emisije CO2 v celotnem življenjskem ciklu vozila. Vendar pa je cilj podnebne nevtralnosti in mobilnosti brez emisij mogoče doseči le z različnimi tehnologijami elektrificiranega pogona. Popolnoma električna mobilnost je v samem osrčju znamke BMW. Do leta 2030 bo približno polovica prodaje vozil skupine BMW v celoti električna. Poleg elektrifikacije portfelja izdelkov in prehoda na obnovljivo energijo za proizvodnjo se podjetje osredotoča zlasti na načela krožnega gospodarstva in uporabo sekundarnih materialov. S tem pristopom je skupina BMW dosegla vodilni položaj na svetovnih trgih električnih avtomobilov.

BMW iX.
Pri preoblikovanju skupine BMW v smeri elektromobilnosti vozilo BMW iX naznanja novo dobo. Model, ki je ustvarjen izključno za električno mobilnost, temelji na novem naboru orodij za prihodnost, katerega ogromen potencial za inovacije na področju avtomatizirane vožnje, delovanja, povezljivosti in digitalnih storitev se pretvori v vrhunsko mobilnost, ki ji v tem segmentu ni para. K proizvodnji BMW iX z učinkovito rabo virov prispeva tudi visok delež sekundarnega aluminija in reciklirane plastike. Notranjost je opremljena z lesom, certificiranim s strani Sveta za nadzor gozdov, usnjem, strojenim z izvlečkom oljčnih listov, in drugimi naravnimi materiali. BMW iX v celotnem življenjskem ciklu zaradi obsežnega trajnostnega pristopa izpusti v ozračje 45 % manj emisij toplogrednih plinov. Razlog za to se skriva v uporabi izključno obnovljivih virov energije med proizvodnjo, pa tudi v naravnih in recikliranih surovinah, kot so talne obloge in preproge, proizvedene 100 % iz materiala Econyl. Med surovinami, ki se uporabljajo za talne obloge in preproge, so tudi predelane odpadne ribiške mreže.

Kot pionir na področju trajnostnega razvoja, BMW Group določa trende in piše zgodbe o uspehu. Obenem pa se podjetje zaveda, da je za trajnostno prihodnost izjemnega pomena družba, ki jo soustvarja. Skupina BMW na poti preobrazbe v krožno gospodarstvo vabi, da kot družba ponovno razmislimo o celotnem procesu - zmanjšanje tistega, kar je mogoče zmanjšati, in ponovna uporaba tistega, kar je mogoče maksimalno ponovno uporabiti. Delo v smeri trajnostnega sveta zahteva celovit pristop ter enotnost družbe za dosego skupnega namena.

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ŽIRIJA .

DOMAGOJ DUKEC
Vodja zunanjega oblikovanja v BMW Group.
Domagoj Dukec od aprila 2019 vodi ekipo BMW Group Design. Hrvat, rojen v Frankfurtu, je odgovoren za oblikovanje pri znamki BMW. V zadnjih 12 letih je deloval kot glavni oblikovalec za različna področja BMW Group – med drugimi tudi za BMW i in BMW M, ki ostajata pod njegovim krovnim vodstvom v BMW Group Design.

ALENKA GREGORIČ
Umetniška vodja Cukrarne in Galerije Tobačna, kustosinja za sodobno umetnost.
Alenka Gregorič je umetnostna zgodovinarka, kustosinja in piska. Od leta 2003 do leta 2010 je bila umetniška vodja Galerije Škuc, med letoma 2010 in 2020 pa programska vodja Mestne galerije Ljubljana in Galerije Tobačna. Trenutno je zaposlena v Cukrarni, kjer dela kot programska vodja in kustosinja. Kurirala je številne razstave doma in v tujini, med drugim je bila kustosinja slovenskega paviljona na beneškem bienalu (2009). Pripravila je velike pregledne razstave umetnikov iz balkanske regije v Istanbulu (2016) ter v Guangzhouju in Hangzhouju na Kitajskem (2017). Napisala je mnogo esejev in člankov za različne publikacije in uredila številne kataloge, knjige umetnikov in druge publikacije.

MIRAN MOHAR
Mednarodno priznani umetnik, član skupine IRWIN in prodekan AVA akademije za vizualno umetnost v Ljubljani.
Miran Mohar je slikar, grafični oblikovalec in scenograf. Je član skupine Irwin ter soustanovitelj in član Neue Slowenische Kunst (1984), ki je leta 1991 preoblikovana v NSK Državo v času; soustanovitelj in član Gledališča sester Scipinon Nasice ter soustanovitelj oblikovalske skupine Novi kolektvizem. Je tudi izredni profesor na Akademiji za vizualne umetnosti AVA, Ljubljana in njen prodekan.

KRISTINA RUTAR
Umetnica, docentka na ALUO Unikatno oblikovanje.
Kristina Rutar, samozaposlena v kulturi in docentka za področje unikatnega oblikovanja na Akademiji za likovno umetnost in oblikovanje v Ljubljani. Ustvarja na področju keramike, kjer se osredotoča na preizpraševanje tradicije izbranega medija. S svojimi deli se udejstvuje tako na skupinskih, kot tudi samostojnih razstavah, doma in v tujini. Za svoje delo je prejela več nacionalnih in mednarodnih nagrad.

MAŠA GALA
Vizualna umetnica, akademska slikarka, KD 3kolektiv.
Maša Gala je zaključila študij slikarstva na ALUO, kjer je leta 2010 prejela študentsko Prešernovo nagrado za slikarstvo, dodatno se je izpopolnjevala na področju fotografije v Pragi na Češkem. Aktivna je v Kulturnem društvu 3kolektiv, ki organizira projekte na področju kulture - mednarodne umetniške delavnice in izobraževanja. Od leta 2005 redno razstavlja v Sloveniji in v tujini. Deluje v polju sodobne vizualne umetnosti. V svoji umetniški praksi prepleta več medijev kot so slikarstvo, fotografija, instalacija in grafika. Dela in živi v Ljubljani.

München. Na sejmu Art Basel 2021 v Miami Beachu proizvajalec športnih avtomobilov BMW M GmbH prvič predstavlja nadvse izrazen koncept vozila na svetovnem prizorišču. BMW Concept XM napoveduje najmočnejši avtomobil BMW M v zgodovini, ki je šel v serijsko proizvodnjo, ta pa naj bi stekla konec prihodnjega leta. Hkrati BMW Concept XM poudarja izstopajoče vidike znamke z najmočnejšo črko na svetu M. Elektrifikacija je temelj za izjemno vozno izkušnjo, ki vozniku omogoča, da se ali premika skoraj neslišno ali uživa v edinstvenem občutku visoke zmogljivosti v veličastnem M slogu. BMW Concept XM ponuja prvi bežni pogled na novo obliko sprednjega dela prihajajočih modelov BMW luksuznega razreda. Svojemu ciljnemu občinstvu predstavlja tudi zelo napredno in prepoznavno interpretacijo oblikovalskega jezika BMW X ter popolnoma novo razumevanje razkošja in občutka za notranji prostor.

Proizvodnja serijskega modela z imenom BMW XM bo stekla konec leta 2022 v tovarni BMW Group v ameriški zvezni državi Južna Karolina. ZDA so tudi najpomembnejši prodajni trg za novi avtomobil visoke zmogljivosti. BMW M bo zato svoje prvo samostojno vozilo od legendarnega BMW M1 predstavil ravno v letu, ko praznuje 50. obletnico. BMW XM bo na voljo samo v obliki priključnega hibrida in izključno kot M model.

Drzno oblikovanje zunanjosti Concept XM odraža izjemne visokozmogljive lastnosti avtomobila, kot so dinamika, okretnost in natančnost ter popolnoma električni doseg do 80 km. Na novo razvit pogonski sistem M Hybrid v BMW Concept XM združuje motor V8 in zelo zmogljiv elektromotor za razvoj 750 konjskih moči (550 kW) in 1000 Nm največjega navora. Prvo elektrificirano vozilo BMW M GmbH v segmentu visokozmogljivih avtomobilov torej kaže pot v prihodnost znamke.

»BMW Concept XM predstavlja popolno prenovo segmenta visokozmogljivih avtomobilov,« pravi Franciscus van Meel, izvršni direktor BMW M GmbH. »Poudarja zmožnost BMW M GmbH, da prekine ustaljene konvencije in premika meje, da bi ljubiteljem blagovne znamke lahko ponudil premijsko vozno izkušnjo. Serijski avtomobil, ki bo prvi samostojni model BMW M od legendarnega BMW M1, prav tako jasno sporoča, da postopoma uresničujemo prehod k elektrifikaciji naše blagovne znamke.«

BMW M gre svojo pot v luksuznem segmentu.
BMW Concept XM je dokaz, da BMW M GmbH tlakuje novo pot v luksuznem segmentu. Zunanjost avtomobila izraža močno navzočnost in privlačnost ekstroverta. V notranjosti avtomobila je soj luči najprej usmerjen na kokpit, ki je dosledno usmerjen k vozniku, po čemer sicer slovijo M modeli, preden osvetli popolnoma prenovljeno obliko zadnjega dela, kjer z nadvse udobnimi sedeži in osvetljeno stropno oblogo M Lounge potnikom ponuja razkošno zatočišče.

»Oblika BMW Concept XM je merilo ekstravagance BMW M v srčiki luksuznega segmenta,« pravi Domagoj Dukec, vodja oblikovalskega oddelka pri BMW. »Ima edinstveno identiteto in uteleša izrazen življenjski slog kot noben drug model v zasedbi BMW.«

Sprednji del: napredna oblika za največjo navzočnost. 
BMW Concept XM premierno predstavlja novo, napredno obliko sprednjega dela prihodnjih modelov BMW luksuznega razreda, katerega serijska različica bo prvič zapeljala na ceste leta 2022 v kontekstu modelske ofenzive BMW v luksuznem segmentu. Žarometi so razdeljeni na dva ločena modula, nova oblikovna posebnost, ki ustvarja vizualno osupljiv videz. Prepoznavne dnevne luči v natančno oblikovanem, tankem zgornjem modulu v hipu pritegnejo pozornost. Sprednja maska z vodoravno zasnovo je kot nova interpretacija ledvičke drzno nameščena med žarometi in se postopoma oži v smeri zunanjih robov, s tem pa povzroči osmerokoten obris, ki še močneje krepi dinamičen značaj sprednjega dela. Elemente črne ledvičke obdaja dovršeno izdelan okvir, ki se zdi, kakor da prosto lebdi nad črno površino visokega sijaja. Dvojne prečke v M slogu znotraj ledvičke prispevajo k široki drži. Vpadljiva robna osvetlitev doseže želeni učinek, saj je osupljiva kompozicija ledvičke in dnevnih luči takoj prepoznavna tudi med vožnjo v temi. Novi logotip XM na ledvički in velike vstopne odprtine za zrak pa namigujejo na brutalno moč motorja V8, ki se združi z elektromotorjem in tvori sistem M Hybrid.

M posebne podrobnosti kažejo na visoko zmogljivost brez kompromisov.
Zasteklitev BMW Concept XM se dviga navpično, kar vzbudi suveren in veličasten občutek ob pogledu na sprednji del. Barva strehe je kontrastna s črnim lakom A-stebričkov. Videti je, da ima vetrobransko steklo zaradi tega še strmejši naklon, ki sprednjemu delu vnaša sodobno dinamiko. Nad A-stebričkoma sta v streho vgrajena tanka LED-reflektorja. Drzno izklesan pokrov motorja posnema obrise ledvičke v smislu dveh izboklin. Par vstopnih odprtin za zrak na pokrovu motorja se zgleduje po videzu reflektorjev LED na strehi in vnaša dodaten odmerek dinamike. Črne površine podaljšanega sprednjega odbijača s čistim rezom lepo uokvirijo veličastno karoserijo na njenem spodnjem robu. Trikotni maski v barvi karoserije na zunanjih robovih pa lepo poudarita navpični odprtini za zrak ter hkrati krepita športno in robustno držo BMW Concept XM.

Pogled s strani: občutek nebrzdane dinamike.
Zmogljiva in reliefno oblikovana sorazmerja BMW Concept XM poudarjajo odločno samostojno identiteto avtomobila in pritegnejo pozornost na kupejevsko karoserijo. Vizualno prepoznaven sprednji del, dolg pokrov motorja in raztegnjena poševna strešna linija predstavljajo značilno dvodelno zasnovo karoserije z razlikovalnim obrisom. Okenska grafika se močno zoži, ko se približa zadku, kar okrepi dinamiko pri pogledu s strani.

Dvobarvno lakiranje BMW Concept XM še nadalje poudarja prepoznavne poteze. Zgornji del je v barvi Gold Bronze matiranega videza, medtem ko je spodnji v kovinskem odtenku Space Grey. Pod okensko grafiko oblikovni poudarek Black Belt kot širok črn pas visokega sijaja lepo ločuje obe barvi zunanjosti. Značilni M zunanji ogledali dajeta avtomobilu videz čistega reza in visokotehnološki pridih. Vratca polnilnega priključka za sprednjim levim kolesom kažejo na pogonski sistem M Hybrid.

Prek celotnega stranskega pogleda kratke značajske linije, ki krepko vzniknejo in nato postopno zbledijo, poudarjajo okretno in sodobno naravo avtomobila. Zelo izrazite zadnje luči segajo v bok avtomobila, da ustvarijo privlačen prehod v zadek. Črna maska, značilna za modele BMW X, nad blatniki in na bočnih pragovih je zelo jasno opredeljena in daje karoseriji terenski videz. Podolgovata karoserija je nameščena na 23-palčnih platiščih iz lahke zlitine, ki ob pogledu s strani prinašajo dodatno moč in stabilnost.

Zadek: stas avtoritete in na novo interpretirana oblika.
Oblika zadka prav tako poudarja zmogljivo naravnanost BMW Concept XM, ki se iz tega zornega kota predstavlja z nizko in športno postavo. Zadnje steklo je skoraj brezhibno integrirano v zadnji del. Sveže interpretirana oblika je vidna tudi z razporeditvijo logotipa BMW, ki je lasersko vtisnjen v steklo na vsaki strani. Domiselno slogovno sklicevanje na BMW M1, ki je do danes edini primer samostojnega modela, razvit izključno pri BMW M GmbH.

Vidno razširjena blatnika nižje na zadku podpirata široko držo avtomobila na cesti. Izjemno ozke in drzno oblikovane zadnje luči v obliki črke L, ki segajo po skoraj celotni širini zadka, ravno tako prispevajo k širokemu učinku. Svetila so zatemnjena, ko niso vklopljena, pri vklopu pa dajo prosto pot natančnemu in enotnemu odtenku rdeče. Na podaljšanem zadnjem odbijaču prevladujeta značilna dvojna zaključka izpušnih cevi modelov BMW M. Izpušni sistem z dvojno izpušno cevjo zmanjšuje protitlak za motor V8 in proizvaja čustveno bogat zvok, tako značilen za črko M, ki pospremi delovanje brutalnega motorja in njegov razvoj moči. Navpična razporeditev in šesterokotna interpretacija zaključkov izpušnih cevi vdihneta novo življenje tej ikonični opciji.

Obliko notranjosti zaznamujeta visoka zmogljivost in razkošje ekstrovertnega značaja.
V notranjosti BMW Concept XM bo voznik našel prepoznavno M interpretacijo kokpita, dosledno osredotočenega nanj. Linije in površinsko oblikovanje armaturne plošče, sredinske konzole, oblog na vratih in sedežev dajejo vzdušju v sprednjem delu napreden občutek z jasno geometrijo in premijskimi materiali. Rjavo usnje vintage videza, bakreni poudarki in karbonska vlakna ustvarijo most med razkošjem in motošportom. Drzen okrasni element povzroči jasno vizualno ločitev med voznikovim prostorom in drugimi deli avtomobila.

V kokpitu okrasna površina iz karbonskih vlaken s prepleteno bakreno nitjo pričara športno in ekskluzivno podlago za prikazovalnike, zračnike in nadzorne/upravljalne elemente. Skupina zaslonov z novim ukrivljenim prikazovalnikom BMW, nameščena nad upravljalnimi elementi, ustvarja premišljeno ravnotežje med tradicionalno osredotočenostjo na voznika in sodobno digitalizacijo. Rdeči poudarki na volanu in sredinski konzoli so značilnost M izdelkov, kar kaže na športno poreklo avtomobila. Trio navpično razvrščenih elementov v treh barvah logotipa znamke BMW M pa tvori srce sredinske konzole.

Simbol prostornosti in razkošja: M Lounge.
Odločna osredotočenost na voznika v sprednjem delu je v kontrastu z ekstravagantnim in razkošnim salonskim ambientom v zadnjem delu BMW Concept XM. Izbrani materiali, površine z močnim čustvenim pridihom in zelo izrazne podrobnosti spremenijo zadnje sedeže v edinstven prostor M Lounge, zatemnjena zadnja stranska stekla pa zagotovijo zaželen občutek zasebnosti. Medtem ko v kokpitu prevladuje toplo rjavo usnje, je zadnji del odet v bogat barvni odtenek Petrol. Prostorna sedežna klop z globokimi sedalnimi izrezi predstavlja prostor za prijetno sprostitev. Le območje naslonov za glavo v obliki romba, ki zagotavlja podporno funkcijo, podobno športnim sedežem pri drugih modelih BMW M, je prevlečeno z usnjem. Spodnji del sedežne klopi ponuja visoko udobje in ekskluziven značaj zofe z razkošnim žametnim oblazinjenjem in prešitjem karirastega vzorca. Debele preproge prav tako v videzu kara pa dodajo piko na i ekskluzivnemu pridihu.

Osvetljena in natančno izoblikovana: stropna obloga .
Stropna obloga s tridimenzionalno strukturo prizme je čudovit vizualni poudarek potniškega prostora. Kombinacija posredne in neposredne osvetlitve povzroči reliefno strukturo, ki stropno oblogo prikaže kot ekskluzivno umetnino. Skupaj z ambientalno razsvetljavo poudarja mešanico razkošja in udobja, ki se v notranjosti BMW Concept XM razvije do neslutenih razsežnosti. Ambientalno razsvetljavo je mogoče vklopiti v treh značilnih barvah BMW M. 

Ukrivljeni prikazovalnik BMW z M posebnim uporabniškim vmesnikom.
Na osnovi BMW iDrive najnovejše generacije M posebna različica nadzornega/operacijskega sistema združi visokozmogljivi značaj BMW Concept XM z digitalnim svetom. Uporabniški vmesnik v prepoznavnih M barvah je več kot primeren za športno vozno izkušnjo. Z osupljivo estetsko privlačnostjo ponazarja načine hibridnega pogona in popolnoma električni način vožnje. Ukrivljeni prikazovalnik BMW predstavlja točko popolne uprizoritve vsebin po meri uporabnika in ponuja predogled uporabniškega vmesnika, ki bo v vseh prihodnjih modelih BMW M v vozno izkušnjo vnesel dodatno mero intenzivnosti.

München/Pariz. Podjetje BMW Group je za predstavitev vozila BMW Concept X2 izbralo pariški avtomobilski salon 2016. Ta novi dodatek h kompaktnemu segmentu vozil se ponaša s prepoznavno obliko, ki izstopa od drugih modelov X in črpa tudi iz zgodovine proizvodnje kupejev podjetja BMW Group. Rezultat je kompakten koncept, ki izžareva urbano športno privlačnost.

„BMW Concept X2 je vozilo za aktivne ljudi, ki iščejo kombinacijo užitka in praktičnosti,“ pojasnjuje Adrian van Hooydonk, podpredsednik BMW Group Design. „Koncept prikazuje nov in zanimiv vidik blagovne znamke BMW v kompaktnem segmentu vozil“.

Oblika – uspešna mešanica dinamične privlačnosti in trdnosti.

Oblika vozila BMW Concept X2 združuje navidezna protislovja v dobro povezano celoto. „Vozilo BMW Concept X2 združuje govorico hitro premikajoče se karoserije in nizko postavljena razmerja kupeja z robustno konstrukcijo modela X. To je športno vozilo z drznim značajem, ki omogoča doživetje nekaterih navdušujočih novih možnosti oblike za blagovno znamko BMW,“ je povedal Karim Habib, vodja BMW Design.

Razlikovalni značaj vozila BMW Concept X2 se kaže že v razmerjih vozila. Medtem ko njegova velika kolesa in značilna dvodelna oblika poudarjajo njegov funkcionalni značaj modela X, pa dajejo karoseriji dolga medosna razdalja, podaljšana strešna linija, kratki previsi in močno naprej nagnjen C stebriček športen občutek vozila, nizko spuščenega k cesti. Prepletanje temnejših površin in presenetljiva barva karoserije Luminous Red podarjata vozilu Concept X2 celo bolj vitek videz od strani.

Dva vidika enega značaja – stranski pogled.

Na zgornjem delu bokov avtomobila prevladujejo športni oblikovni elementi. Podaljšana strešna linija in vitka grafika oken ustvarjata raztegnjeni občutek. Steklene okenske površine se ožajo proti zadnjemu delu vozila, s čimer ustvarjajo športni ramenski del vozila. Grafične obrobe oken in integrirana dvodelna podnožja ogledal (oboje iz brušenega aluminija) podarjajo vozilu dodatni občutek prefinjenosti. Debelina aluminijastega profila ima tukaj vlogo kontrasta. Grafiko oken zaokrožuje dinamični prikaz prepoznavnega znaka BMW Hofmeister kink. Tako kot logotip na C stebričku, klasična oblika športnega kupeja prihaja naravnost iz zgodovinskih knjig podjetja BMW – to predstavlja svojevrstno nepogrešljivo podrobnost. Velik strešni spojler za kanaliziranje zraka v barvi karoserije leži plosko nad zatemnjenim zadnjim oknom. Razteza se od C stebrička in podarja zadnjemu delu vozila BMW Concept X2 njegove športne obrise.

Nižje na straneh vozila je pri običajnih modelih X glavno središče zanimanja. Mišičaste površine, široki blatniki in stilska talna zaščita okoli vstopnih letev tvorijo zanimiv kontrast z dinamičnimi elementi višje na vozilu. Če se za trenutek osredotočimo na podrobnejše značilnosti, vidimo, da površine na bokih vozila združujejo velike, gladko oblikovane dele z natančnimi robovi, s čimer še dodatno podarjajo športen videz vozila. Dramatični videz poudarjajo tudi skoraj kvadratni blatniki, ki so poznani zaradi drugih članov družine vozil BMW X. V njih so nameščena 21-palčna lita alu. platišča, katerih izjemna, dvokraka in dvobarvna oblika z močnim občutkom tridimenzionalnosti še dodatno poudarja kontrast med dinamično privlačnostjo in trdnostjo pri podrobnostih vozila. Pnevmatike z močnimi profili kažejo možnosti za užitek tudi izven utrjenih poti, medtem ko vstopne letve v barvi karoserije z integriranimi šesterokotnimi elementi (videz satovja) zaokrožujejo robusten videz strani vozila na njihovi najnižji točki.

Dinamičnost in močna pojavnost – sprednji del vozila.

Oblika sprednjega dela vozila BMW Concept X2 prav tako združuje dinamične elemente z robustno uporabo oblik. Jasno oblikovani obsegi in prefinjeni robovi ustvarjajo videz močne pojavnosti in športne privlačnosti sprednjega dela vozila. Zdi se, da se močno poševno vetrobransko steklo neopazno razteza v temno panoramsko streho in se združi z novo obliko dvojne rešetke hladilnika v obliki ledvičk in velikimi odprtinami za zrak, s čimer daje sprednjemu delu vozila nekoliko podaljšan videz. Ledvički sta postavljeni nekoliko nižje od žarometov, osrednja odprtina za zrak pa je bližje cesti od obeh zunanjih odprtin za zrak. S tem je osrednji del vozila videti nižji, kar poudarja dinamično navdušenje oblike sprednjega dela vozila.

Ledvičke obrnejo poznano trapezoidno obliko rešetk BMW na glavo ter se razširijo od zgoraj navzdol, namesto obratno. Ta jasna oblikovna podrobnost tako poudarja samostojno naravo vozila BMW Concept X2, pa tudi širino sprednjega dela in močno držo vozila. Grafično oblikovane prečke rešetk hladilnika, postavljene močno pod kotom, ustvarjajo nezmotljiv učinek „nosa morskega psa“, s čimer podarjajo temu delu vozila še dodatno globino in skulpturno bogastvo.

Ravni obrisi cevi žarometov pomagajo klasičnemu videzu dvojnih okroglih žarometov BMW podariti bolj šesterokotno obliko (oblika satovja). Tehnologija laserske svetlobe, ki jo uporabljajo žarometi, omogoča zelo tanko grafiko luči, medtem ko modri X na sredini šesterokotnih cevi dodaja dodatni tehnični poudarek.

Na sprednjem odbijaču prevladuje velika osrednja odprtina za zrak pod rešetko hladilnika, ki pomaga pogasiti žejo vozila Concept X2 po hlajenju zraka. Manjše, trikotne odprtine za zrak na obeh straneh poudarjajo široko držo avtomobila. Robustne, horizontalne prečke odprtin za zrak zagotavljajo trdno protiutež dinamični obliki sprednjega odbijača in dodajajo sprednjemu delu vozila dodatni podrobni poudarek tradicionalnega značaja modela X.

Močen videz – zadnji del vozila.

Zadnji del vozila BMW Concept X2 zaokrožuje obliko zunanjosti v značilnem slogu. Elementi, ki poudarjajo širino vozila, kot so; ozko zadnje okno in horizontalne linije, zmanjšujejo zaznano višino vozila BMW Concept X2 in poudarjajo njegove športne lastnosti. Iz tega zornega kota lahko vidite tudi, kako se zadnje steklo elegantno pojavi pod spojlerjem za kanaliziranje zraka in poudarja športni značaj avtomobila. Opazno oženje steklenih okenskih površin vzdolž obeh strani vozila Concept X2 prav tako pritegne poglede. Oblikuje močan ramenski prostor, ki omogoča poudarjanje široke, mišičaste drže vozila. Pod steklenimi okenskimi površinami močno označene zadnje luči izžarevajo dinamičnost v vsej svoji moči. Posodobljena oblika luči v obliki črke „L“ uokvirja LED element kot svetlobno tridimenzionalno skulpturo, ki se razteza na zadku vozila in ustvarja privlačen učinek.

Med zadnjimi lučmi se nahaja logotip BMW. Pod njim skoraj neprekinjen prehod od vrat prtljažnika do zadnjega odbijača ustvarja povezano celotno sliko, ki s posebno jasnostjo poudarja prefinjeno površino vozila. Temna obloga pod zadnjim odbijačem vizualno dvigne celoten zadnji del vozila, obenem pa podarja njegovemu zgornjemu delu vitkejši videz. Zadnji odbijač v barvi karoserije zagotavlja dinamični poudarek, ki zaokroži spodnji del zadka vozila. Velika izpušna cev na obeh zunanjih straneh zadka vozila poudarja njegovo široko držo, medtem ko se okoliške površine nanašajo na tridelno razdelitev in celotno obliko sprednjih odprtin za zrak.

Kontakt za medije:

Korporativno komuniciranje BMW Group Slovenija

Maja Ilec

Elektronski naslov: maja.ilec@bmwgroup.com

Telefon: 00386 1 586 73 74

BMW Group

BMW Group je s svojimi blagovnimi znamkami BMW, MINI in Rolls-Royce vodilni svetovni premium proizvajalec avtomobilov in motornih koles, obenem pa ponuja premium finančne storitve in storitve mobilnosti. BMW Group kot globalno podjetje upravlja 30 proizvodnih in montažnih obratov v 14 državah in ima globalno prodajno mrežo razpredeno po več kot 140 državah.

V 2015 je BMW Group po celem svetu prodal okoli 2,247 milijonov avtomobilov in skoraj 137.000 motornih koles. Dobiček pred obdavčitvijo za finančno leto 2014 je znašal 8,71 milijarde evrov ob dohodkih 80,40 milijarde evrov. 31. decembra 2014 je BMW Group zaposloval 116.324 ljudi.

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Ljubljana. Sinoči se je v Ljubljani s slovesno otvoritvijo in podelitvijo nagrad začel Mesec oblikovanja Ljubljana 2015. Med izdelki, ki so po svojih oblikovalsko-vizionarskih odlikah najbolj izstopali je bil nagrajen tudi električni avtomobil BMW i3.

Od začetka zasnovan za prihodnost. Inovativna oblika in trajnostni materiali.

Vstop BMW i3 na trg je oznanil novo ero električne mobilnosti. Zanj je značilna revolucionarna arhitektura vozila ter seveda značilen BMW užitek v vožnji. BMW i3 definira tudi v prihodnost usmerjen premium značaj močno opredeljen s trajnostjo.

Inovativni koncept vozila BMW i3 se odraža tudi v vizionarskem oblikovanju vozila. Na zunanjost in notranjost i3 močno vplivata edinstvena arhitektura LifeDrive in pionirski pogonski sistem. Ta elementa ne pričarata le edinstvenega občutka prostornosti in izjemnega doživetja v vožnji, ampak bistveno vplivata tudi na stil. Oblika BMW i3 enakomerno naglasi izvor, identiteto in individualnost. Sveža interpretacija uveljavljenih oblikovnih elementov poudari BMW sorodstvene vezi avtomobila. Edinstven oblikovni jezik, ki bo prav tako zaznamoval prihodnje modele BMW i, uteleša lahkotnost, varnost, učinkovitost in užitek v vožnji, ki krasijo BMW i3. Videz prvega, izključno električnega modela BMW Group odraža posebno osredotočenost na trajnostni razvoj premium značaja, vlogo arhitekture LifeDrive pri optimiziranju funkcionalnosti avtomobila in inovativno izraznost BMW i3 za užitek v vožnji po urbanih področjih brez emisij.

Mednarodni uspeh BMW i3

Revolucionaren koncept BMW i3, je navdušil žirije izborov po vsem svetu. Med številnimi priznanji in nagradami po vsem svetu je BMW i3 prejel prestižno nagrado Svetovni zeleni avtomobil leta 2014 - ''World Green Car of the Year''. V Sloveniji je dobil nagrado EKO Avto leta 2015 po izboru časnika Finance.

Poleg državnih in mednarodnih nagrad je avtomobil prejel tudi priznanje ''Paul Pietsch Prize'' revije ''Auto, Motor und Sport'' za najbolj inovativen tehnološki koncept.

Tudi ideja trajnostnega užitka v vožnji je dobila nov pomen. BMW i3 dobil nagrado ''Wertmeister 2015'' v popolnoma novi kategoriji ''električnih vozil''. Nagrado podeljuje pomembna nemška revija ''Auto Bild''. Uspeh BMW i3 potrjuje, da je odločitev za nakup prvega premium vozila, oblikovanega izključno za električno in brezemisijsko vožnjo, odločitev v prid ekološke ozaveščenosti in visoke stabilnosti vrednosti.

Mesec oblikovanja 2015

Na festivalu Meseca oblikovanja (20. oktober - 20. november 2015), ki letos poteka že trinajstič, se predstavljajo najboljši slovenski in tuji oblikovalci.

Letos je prvič organizirana tudi razstava Znamke in znamenja (Brands and signs). Njen namen je slovensko in tujo javnost seznanjati z oblikovalskimi dosežki in novostmi. Na razstavi bo ves čas Meseca oblikovanja razstavljen tudi nagrajeni BMW i3. Po besedah žirije, so letos ocenjevali izdelke na podlagi usmerjenosti v prihodnost in oblikovalsko-vizionarskih odlikah.

München. Nič manj kot šest modelov BMW Group je prejelo prestižno oblikovalsko priznanje GOOD DESIGNTM Award 2011: BMW serije 6 Cabrio, BMW serije 6 Coupé, BMW serije 1 M Coupé, BMW ActiveE in dva modela BMW K 1600 GT/GTL skupaj z BMW G650 GS. Vsakoletna podelitev GOOD DESIGNTM Award velja za najbolj prestižno mednarodno priznanje na področju produktnega oblikovanja – letos je dogodek znova počastil izvrstno kakovost BMW Group Design.

Najstarejša in obenem najbolj cenjena nagrada za dizajn na svetu je bila ustanovljena leta 1950 v Chicagu. Ustanovili so jo arhitekti Eero Saarinen, Charles in Ray Eames ter Edgar Kaufmann Jr. Prestižno priznanje podeljujeta Muzej arhitekture in oblikovanja Athenaeum iz Chicaga ter Evropski center za arhitekturo, umetnost, oblikovanje in urbane študije. To pomembno priznanje se že več kot 60 let podeljuje za posebej inovativne in vizionarske izdelke, koncepte in ideje, ki predstavljajo presežek običajnih horizontov vsakdanjega produktnega oblikovanja. Eden izmed glavnih ciljev nagrade je dvigniti javno zavedanje modernega oblikovanja skupaj s podobnimi temami trajnostnega razvoja.

Podelitev nagrade, ki temelji na kriteriju funkcionalnosti in estetiki, kar je tudi prvotna ideja Saarinena in Eamesa, je zdaj dopolnjena z ekološkim vidikom, ki pogojuje trajnostno oblikovanje v koraku s časom. Leta 2011 je neodvisna žirija strokovnjakov iz področja oblikovanja in arhitekture preučila rekordno število prijav iz celega sveta, da bi določila svoj končni izbor med več kot 500 deli produktnega oblikovanja in grafik iz 38 držav, ki so se potegovala za GOOD DESIGN Award.

Novi BMW serije 6 Cabrio združuje raztegnjen pokrov motorja, nazaj pomaknjen potniški prostor, dolgo medosno razdaljo in ravno pasno črto s klasično platneno streho z značilnim oblikovnim elementom “plavuti”. Močne površine vozila in progresivne linije so odraz njegovih dinamičnih voznih lastnosti.

Esteti, ki uživajo v luksuzu in napredni tehnologiji bodo potešili svojo strast ob srečanju z novim BMW serije 6 Coupé, ki združuje dinamično športnost z ekskluzivnim potovalnim udobjem. Prilagodljivi LED žarometi predstavljajo vrhunsko inovacijo v tehnologiji luči in poudarjajo zaščitni znak videza dvojnih okroglih žarometov v novi interpretaciji ikonske oblikovne iztočnice BMW.

Novi BMW serije 1 M Coupé ustvarja privlačen vtis s svojo športno pojavo in dizajnom notranjosti, ki je značilen za program BMW M. Izpopolnjena širina kolotečine sprednje in zadnje preme, obsežen podaljšan sprednji odbijač z odprtinami za zrak in izbočeni blatniki dajejo BMW serije 1 M Coupé nezgrešljiv značaj. Dva seta pokromanih dvojnih zaključkov izpušnih cevi na skrajnih robovih zadka ustvarjata simetričen videz, znan preko programa oblikovanja BMW M.

Z BMW ActiveE (BMW serije 1 Coupé z izključno električnim pogonom) testira proizvajalec BMW uporabo električni vozil za vsak dan. Pridobljeno spoznanje iz te terenske študije bo preneseno neposredno v serijsko proizvodnjo modela BMW i3. Inteligentna konfiguracija pogonskih komponent in sistemov za shranjevanje energije v vozilu ustvarja idealne pogoje za običajno vozno dinamiko BMW in razširjeno funkcionalnost. Električno vozilo nudi štiri sedeže, prtljažnik s prostornino okoli 200 litrov, zadnji pogon in največji doseg pribl. 160 kilometrov (100 milj) za vsakdanjo uporabo. 

Z BMW K 1600 GT in BMW K 1600 GTL vstopa BMW Motorrad v novo dimenzijo užitka v vožnji s potovalnim motornim kolesom. Oba modela predstavljata samozavesten, impozanten in značilen videz, ki zbuja močno hrepenenje po daljnih deželah že na prvi pogled.

S svojo vitko in žilavo postavo za vožnjo po terenu daje motorno kolo BMW G 650 GS vtis lahkotnosti in pustolovskega duha. Značilen enduro dizajn in barvni koncept v celoti ohranjata slog družine BMW GS in zaokrožujeta celovit športni videz motornega kolesa. Kakovost in tehnični podatki tega modela ga, v kombinaciji s potovalnim udobjem na dolge razdalje, jasno ločijo od ostale konkurence.

BMW Group Design je v preteklosti že večkrat prejel prestižno nagrado za dizajn. V lanskem letu je šla želena nagrada v roke BMW serije 5 Limuzina, MINI Countryman, BMW S 1000 RR in oblikovne študije BMW Concept 6. Leta 2008 je čast pripadla BMW serije 3 Cabrio, BMW serije 1 Coupé, MINI Cooper S Clubman in štirim motornim kolesom BMW Motorrad. Medtem ko je leta 2007 žirija GOOD DESIGN Award priznanje izkazala novemu BMW X5, BMW serije 3 Coupé, novemu MINI in trem modelom BMW Motorrad.