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Munich. The fine-dining restaurant THE CLOUD by Käfer at BMW Welt has been awarded with two Michelin stars by the “Michelin Guide”. Just one year after opening, this prestigious accolade celebrates the culinary signature of chef de cuisine Jens Madsen, restaurant manager Mona Röthig, sommelier Luigi Pecchia and the entire team. With its concept of “CULINARY NOMADISM”, THE CLOUD by Käfer brings together international influences, meticulous craftsmanship and an exclusive dining experience under the roof of BMW Welt.

“The Michelin Guide” defines a two-star restaurant as “Table excellente, mérite un détour”; in English: “excellent cooking, worth a detour”. This definition now also officially applies to THE CLOUD by Käfer at BMW Welt. Also winning the “Opening Of The Year” award, the fine-dining restaurant demonstrates that its concept has struck exactly the right note: “CULINARY NOMADISM” – a culinary journey.

“The two Michelin stars are a great honour for our entire team. We are delighted by this recognition, yet we remain focused on what matters most to us every day: working creatively and with concentration, treating high-quality products with respect, and creating a special experience for our guests,” commented Jens Madsen, chef de cuisine of THE CLOUD by Käfer, following the announcement.

“We warmly congratulate Jens Madsen, Luigi Pecchia, Mona Röthig and the entire team at THE CLOUD by Käfer on this very special honour. The two Michelin stars recognise the team's outstanding culinary achievement and confirms the high standards that have shaped an exceptional fine-dining experience at BMW Welt in collaboration with Käfer and Designworks. We are really looking forward to Season II, as THE CLOUD by Käfer continues its culinary journey,” added Sandra Wittemer, head of BMW Welt.

From 8 July 2026, THE CLOUD by Käfer at BMW Welt will embark on its second culinary journey, entitled “SEASON II – WHISPERS OF THE RAINFOREST”. The new menu draws inspiration from a journey supported by the BMW Group, during which chef de cuisine Jens Madsen travelled deep into the Amazon region. There, he immersed himself in ancestral techniques, indigenous produce and a deeply respectful approach to resources. At THE CLOUD by Käfer, he translates these impressions into a distinctive culinary signature – characterised by local ingredients, masterful execution and a profound respect for origins and context.

The fine-dining experience at THE CLOUD by Käfer is complemented by exclusive services offered by BMW Welt – the so-called “BMW Welt Signatures”. These include a private shuttle service in a BMW 7 Series across the Munich area, valet parking and the opportunity to book an exclusive guided tour of BMW Welt.

The team at THE CLOUD by Käfer has already received several distinctions this year. Jens Madsen was recognised for his vision by German-language restaurant guide “Der Große Guide” as Best Newcomer. Culinary magazine “DER FEINSCHMECKER” also named sommelier Luigi Pecchia among Germany’s most promising young talents in its "Top 30 Under 30” special. THE CLOUD by Käfer at BMW Welt also featured in the “Condé Nast Traveller Hot List 2026” as part of a highly international and creative selection of restaurants.

If you have any questions, please contact:

BMW Group Corporate Communications

Lisa Meindl
Spokesperson BMW Museum and BMW Welt
Telephone: +49-89-382-31668
Email: lisa.meindl@bmw.de

Simone Bauer-Linster, Communications BMW Welt

Telephone: +49 151 601 414 52

Email: Simone.Bauer-Linster@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-Mail: presse@bmwgroup.com

About Käfer

In October 2012, the world of Käfer arrived at BMW Welt, where it operates the CooperS bistro, the Biker’s Lodge café, the Bavarie restaurant, and the fine-dining restaurant THE CLOUD by Käfer. Käfer developed a bespoke culinary concept for this new partnership, designed to cater to the diverse visitor groups frequenting Bavaria’s most popular attraction. From BMW Welt staff and customers collecting their new cars to Munich families, international tourists, and discerning gourmets, the various dining venues offer a wide range of options to suit every taste. Particular emphasis was placed on ensuring that regional and international elements—befitting the Munich-based brands BMW and Käfer—go hand in hand to create a unified concept rooted in sustainability.

About BMW Welt

With its iconic, award-winning architecture, BMW Welt is one of Bavaria’s most visited attractions and symbolizes the BMW Group’s innovative strength. Since its opening in 2007, it has welcomed over 2 million visitors annually. Together with the BMW Museum and BMW Group Classic, it forms an important part of the brand experience in Munich.

BMW Welt unites all BMW Group brands – BMW, BMW M, MINI, Rolls-Royce Motor Cars, and BMW Motorrad – under one roof. Visitors will find exhibitions and brand presentations and can pick up new vehicles in a unique setting. Since its opening, more than 280,000 vehicles have been delivered.

The event program includes a year-round program of cultural, artistic, sporting, and entertainment events. BMW Welt’s spaces are also available for external events. The offerings are complemented by guided tours, product consultations, and the educational program at THE CAMPUS for children and families. Several restaurants, including the fine-dining restaurant THE CLOUD by Käfer, provide culinary options.

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Newsletter: www.bmw-welt.com/de/footer/metanavigation/newsletter.html 
Website: www.bmw-welt.com 

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life. 

www.bmwgroup.com

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Munich. The BMW M Concept Neue Klasse celebrates its world premiere at the 24 Hours of Le Mans. It showcases the new BMW M design language and sets a clear signal for the brand’s all-electric future. The future BMW M product portfolio combines expressive design, high performance and innovative materials.

The vehicle builds a bridge between its history and motorsport.
It is instantly recognisable as a high-performance automobile. BMW M thus remains true to its guiding principle: “Born on the racetrack. Made for the streets.”

“The new BMW M design language forms the expressive spearhead of the Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse and BMW M. “At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to me because it carries the BMW M character into a new era.”

Form, function and motorsport references in the exterior design.
Powerful proportions, precise lines and a muscular shoulder section with wide wheel arches define the unmistakable BMW M character.

Numerous M-specific design measures optimise aerodynamics – including the reinterpreted M aero exterior mirrors in the colours of BMW M.

A distinctive air outlet shapes the V-shaped front bonnet. It supports the cooling of the electric drivetrain.

A forward-facing shark nose and a light signature with depth effect characterise the front end. Headlights and kidney grille form a single unit. The new M Yellow Lights create a focused view of the road. The yellow light icons are set to become a new signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.

The front apron of the BMW M Concept Neue Klasse adopts a trimaran-style bumper, inspired by the form of high-speed sailing boats. The three-part design underlines the vehicle’s technical appearance. It also provides structural support for the front splitter – an aerodynamic element at the lower edge of the front end.

Another new lighting accent for future BMW M automobiles are the three-dimensional Track Lights located in the outer sections of the front apron.

Track Lights and trimaran design also shape the rear apron of the BMW M Concept Neue Klasse. The Track Lights frame the trimaran element above the floating diffuser. A striking ducktail spoiler improves aerodynamics, increases downforce at the rear axle and at the same time sets a striking accent within the clean surface design of the rear end.

Natural fibre elements are used in both the exterior and interior of the BMW M Concept Neue Klasse – for example in the front splitter, the bonnet air outlet and the diffuser. For the first time, natural fibre is not only used in its pure form but also in a refined finish with M branding in the roof graphic.

The newly developed Monza Red metallic paint finish and the red-and-blue coded centre-lock wheels strengthen the visual link to BMW M and motorsport.

Driver-focused cockpit for an intense BMW M experience.
The interior of the BMW M Concept Neue Klasse is reduced and consistently geared towards the driving experience in a next-generation all-electric BMW M.

Four newly developed bucket seats provide secure support even in highly dynamic driving situations and integrate structural elements made from natural fibre materials. The seat upholstery in Bathurst Blue and Berry Red picks up the BMW M colours in a two-tone Merino leather finish. Red five-point belts emphasise the sporty character.

For the first time in a BMW M vehicle, high-quality black nubuck leather is used. It can be found on the steering wheel, the door panels and the roll bar.

The floating dashboard is finished in black knit material and features M-specific hexagonal backlighting.

Red accents on the M gear selector, the shift paddles on the M steering wheel and in the digital displays add targeted sporty highlights in the cockpit and put performance centre stage.

High performance and BMW M driving experience in a new dimension.
The BMW M Concept Neue Klasse represents the next chapter in the M-typical blend of dynamics, agility and precision. The innovative BMW M eDrive drive concept with four electric motors and BMW M Dynamic Performance Control elevates driving experience and racetrack capability to a new level.

“Even in the new all-electric era, we continue the M-typical tradition of transferring both technological innovations and defining design features directly from motorsport into series production,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH.

BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was developed specifically for all-electric BMW M automobiles. The drivetrain concept combines four electric motors with the central control software BMW M Dynamic Performance Control in the high-performance computer Heart of Joy. Thanks to the integrated, wheel-specific control of the drivetrain and braking systems, BMW M eDrive opens up new potential for driving dynamics and driving safety. It enables high recuperation performance, optimal traction right up to the limit and particularly direct response.

The 800-volt technology and the high-voltage battery with an energy content of more than 100 kWh create the conditions for long-range capability. A BMW M-specific optimised version of sixth-generation cylindrical cells provides particularly high output when delivering energy to the electric motors and during charging. The housing of the high-voltage battery is structurally integrated with both the front and rear axle, thereby additionally contributing to driving dynamics.

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Munich/Cernobbio. Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that heralds a new chapter for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort.

“Alpina has always represented a very specific idea of performance and re finement—where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context,” says Adrian van Hooydonk, head of BMW Group Design. “Vision BMW ALPINA shows how these qualities can be expressed with discipline and modernity, suggesting what our direction is for this brand as we move it into the future.”

DESIGN AND FORM: THE SHAPE OF SPEED 
The Vision BMW ALPINA is a respectful interpretation of the brand’s heritage, shaped by the most contemporary creative instincts. At 5,200 mm in length, its presence is substantial: wide, low, and confident. The coupé roofline is long and raked, its form immediately signals both speed and the ability to ac commodate four adults in genuine comfort. A V8 powertrain drives the experi ence, tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs. 

“In Vision BMW ALPINA, we distil every element of the brand to its essence and apply it in a deeply modern and sophisticated way,” says Maximilian Mis soni, head of BMW Design Midsize & Luxury Cars and BMW ALPINA. “Every detail reflects substance: in engineering, in materials, and in the story it tells. The statements it makes are subtle and revealed only on a closer read. This interplay between purity and richness defines our approach to BMW ALPINA design.”

The front end is defined by powerful volumes and a forward-leaning stance that promises speed without overstatement. The shark nose reinterprets BMW’s kidney grille as a three-dimensional sculpture that leads the car’s form and frames the brand emblem with quiet confidence.

From this shark nose, the exterior is organized around a single visual axis: the speed feature line. Rising from the lower front corners at a six-degree inclina tion, it runs along the side of the body and wraps around the rear—assertive enough to suggest motion, controlled enough to remain refined.

HALLMARKS AND PRINCIPLES: “SECOND READ” SOPHISTICATION
Subtle secondary details reward attention without demanding it. This “Sec ond Read” principle runs throughout the Vision BMW ALPINA.

Deco-lines have been part of Alpina’s language since 1974. For the Vision BMW ALPINA, the modernized deco-lines are distilled and painted on the side of the body beneath the clear coat—a quiet gesture that reflects how the brand’s defining details can be adapted to what comes next.

Inward-facing return surfaces are treated with particular care, finished in a dark metallic tone that rewards a closer read. This approach is inspired by the BMW 507, which uses chrome only on the inside of its kidney grilles.

The shark nose captures the same “Second Read” sophistication: the inner surfaces feature a finely scaled signature Deco-line graphic, while a con cealed, softly backlit perimeter reveals it only when active.

A warm white tone characterizes the daytime running lights and traces the kidney surrounds, inspired by the first light over the Bavarian Alps. Clear-cut illuminated crystals add a precise highlight within the slender lamps.

The elliptical four-pipe exhaust remains, as does the “ALPINA” lettering—re interpreted as a machined, polished metal element on the lower front apron. The 22-inch front and 23-inch rear wheels feature the 20-spokes design that has been a constant at Alpina since 1971. 

INTERIOR AND DETAILS: ARCHITECTURAL CLARITY
The cabin is generous in every sense: space, material quality, and the care with which technology has been integrated. Architectural volumes define the layout, with each element designed as a standalone form, not absorbed into a homogeneous interior.

The six-degree speed feature line continues through the interior, dividing the darker upper segment and the lighter lower segment. Full-grain leather— sourced from producers across the Alpine region—pairs with stitching inspired by the Deco-lines. 

Craft details are restrained but well considered: a bridge stitch inspired by his toric steering wheel hand-stitching appears sparingly in heritage blue and green colors, while a watchmaking-inspired beveling technique was used for the metal components, combining satin and polished finishes. Clear-cut crys tal is reserved for the controls that shape how the automobile drives, under lining the value BMW ALPINA places on the driving experience itself.

Behind the rear console, a glass water bottle sits beside BMW ALPINA crystal glasses that rise on a self-deploying mechanism. Each glass is engraved with 20 deco-lines and features a six-degree rim profile, held by concealed mag nets and softly lit against the open-grain center console.

A COMFORTABLE DRIVER IS A FASTER DRIVER
Burkard Bovensiepen understood something much of the automotive world has forgotten: a comfortable driver is a faster driver. That belief remains cen tral to the Vision BMW ALPINA. Alpina offers Comfort+, a setting beyond the standard BMW comfort calibration that delivers a more supple, refined char acter, and it is retained here.

BMW Panoramic iDrive, including the new passenger screen, spans the dash board with a digital user interface language crafted specifically for BMW AL PINA. Heritage blue and green are introduced with discipline, intensifying as the driver moves from Comfort+ to Speed mode within the BMW Panoramic Vision head-up display. The background imagery is equally considered. The Alpine landscape depicted is an exact rendering of the mountain range visible when looking south from Buchloe. 

ROOTED IN THE BRAND’S ORIGINS
The Alpina story began in 1965 in Buchloe, Germany, a small Bavarian town in the shadow of the Alps. Burkard Bovensiepen—destined for a career in typewriter manufacturing—chose instead high-performance tuning, founding Alpina and then refining BMW road and racing cars. From the outset, his phi losophy was clear: speed and comfort were complementary, not competing ambitions.

In endurance racing, while rivals stripped weight, Burkard added extra pad ding to the driver’s seat: he understood that a more comfortable driver is a faster driver. That insight carried over to the road cars that followed, cele brated for composure and sophistication at high speed over long distances.

ALPINA B7 COUPÉ: A POINT OF MATURITY
The Alpina B7 coupé of the late 1970s marked a turning point: Alpina’s phi losophy was applied to a luxury car, and every model that followed was rec ognized as luxurious. Based on the BMW E24 6 Series, its long bonnet, wide stance, and shark nose looked fast even at rest, while the cabin could com fortably carry four people across a continent. The Vision BMW ALPINA is the next chapter of that story.

BMW ALPINA—AN EXCLUSIVE BRAND WITHIN THE BMW GROUP
BMW ALPINA became an exclusive brand within the BMW Group in 2026, bringing proven stewardship and a clear responsibility: to understand what Alpina means to those who cherish it and to honor that in what follows.

"BMW ALPINA fills a gap in our portfolio between BMW and Rolls-Royce as we see even more potential in the high-end segment. With Alpina we have a strong legacy and a global community, which we want to build on, while pre serving the essence of what the brand stands for—speed, comfort and sophis tication,“ says Oliver Viellechner, head of BMW ALPINA.

Next year, customers will be able to experience the first model of the BMW ALPINA brand—inspired by the BMW 7 Series, but unmistakably BMW ALPINA. 

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Munich/Milan. Presenting A Garden of Curiosity – an immersive installation cocreated by MINI and Paul Smith for the Salone del Mobile. Set in the historic Palazzo Borromeo d’Adda in Milan, A Garden of Curiosity adds yet another highlight to the rich history the collaborators already share. Connected by their British heritage and iconic designs, the two design houses come together to celebrate optimism, curiosity and innovative spirit. The installation combines Paul Smith’s signature use of colour with the eye for detail for which MINI is renowned and invites visitors to explore and enjoy the playful world of design. 

“Paul Smith and MINI complement one another perfectly, as our collaboration for this project demonstrates once again. We are united by the joy of design, and our shared enthusiasm for craftsmanship, innovation and individuality makes A Garden of Curiosity an experience full of colour, sound and expression,” said Holger Hampf, Head of MINI Design.

Visitors immerse themselves in colour and sound: an experience for all the senses

Set amid the enchanted garden of the Palazzo Borromeo d’Adda, the installation is accessed via a wooden footbridge that takes visitors across the courtyard and through a red door. The door represents a symbolic invitation to look and see. On the other side is the green space created by MINI and Paul Smith. It consists of pathways that are lined with plants and grasses and lead to open platforms and cubic installations. The iconic Paul Smith Signature Stripe runs discreetly through the garden as a recurring design element. Architecture, textures, colour and sound converge to create sensory experiences. 

Interactive theme rooms

The Colour Theory Room acts as a visual intersection between Paul Smith’s signature colour palette and the colours of the new MINI Paul Smith Edition. Visitors can arrange colour samples on an interactive wall, the overall picture changing constantly throughout the day with each new personal design. In keeping with the philosophy of Sir Paul, the wall also gives visitors the opportunity to experiment with colour combinations.  

The Listening Room builds on this experience with Sir Paul’s voice recordings, highlighting the importance of colour theory. Another open platform invites visitors to experience the space with all their senses, allowing them to consciously enjoy a moment away from the hustle and bustle of Milan.

Adding the joy of discovery to the installation, the new MINI Cooper Convertible Paul Smith Edition is waiting to be found and invites visitors to take a closer look. Its appearance and details not only reflect Paul Smith’s distinctive style, but also capture the brand’s playful, optimistic and independent spirit. This exclusive highlight of the installation merges into the charming overall scene.

“I’ve always adored my visits to Milan for Salone del Mobile and I’m delighted to be back in the city to introduce the world of design to my new MINI. I look forward to sharing this special project with you all,” said Sir Paul Smith.

Heritage meets curiosity

Walking through the courtyard to the installation, visitors are immersed in the history of MINI and Paul Smith. Here, they can explore three cars from the collaboration between the two companies, which stretches back to 1998: the Paul Smith 40th Anniversary Mini, the MINI STRIP by Paul Smith and another MINI Cooper from the latest Edition. The specially created colour Nottingham Green adds stylish accents to the Edition’s mirror caps, octagonal radiator grille and wheel hub covers with Paul Smith lettering. A selection of others details also reflect the distinctive style of Paul Smith and ensure this MINI Edition captures the essence of ‘classic with a twist’. 

The Paul Smith 40th Anniversary Mini: A one-off car from 1999, whose bodywork morphed into a living work of art with 86 stripes in 26 colours. The interior also contained surprising use of colour (e.g. the lime green glove compartment) and highlighted Paul Smith’s playful style.

The MINI STRIP by Paul Smith: Another one-of-a-kind creation, the MINI STRIP of 2021 – based on the MINI Cooper  – was reduced to the essentials, as per the principle of ‘less is more’. The minimalist design put the focus on construction and function, with the aim of showcasing a new-at-the-time, responsible approach to design.

A Garden of Curiosity will be open on 21 – 26 April 2026 as part of the Salone del Mobile in Milan. It can be visited in the House of MINI at Via A. Manzoni 41 each day between 10.00 a.m. and 7.00 p.m.

Ljubljana. BMW Group je v januarju v Sloveniji premierno predstavil novi BMW iX3, prvi serijski model povsem nove generacije vozil Neue Klasse, s katerim se za znamko začenja novo poglavje popolnoma električne mobilnosti. Novi BMW iX3 je zasnovan kot popolnoma električni športni terenski avtomobil (SAV), ki združuje napredno tehnologijo, novo oblikovalsko govorico in izrazito osredotočenost na voznika. Gre za prvi model, ki v serijsko proizvodnjo prinaša ključne tehnološke rešitve Neue Klasse ter hkrati postavlja temelje za prihodnje generacije vozil BMW.

Novi BMW iX3 je zasnovan kot popolnoma električni športni terenski avtomobil (SAV), ki združuje napredno tehnologijo, novo oblikovalsko govorico in izrazito osredotočenost na voznika. Gre za prvi model, ki v serijsko proizvodnjo prinaša ključne tehnološke rešitve Neue Klasse ter hkrati postavlja temelje za prihodnje generacije vozil BMW.

Med ključnimi poudarki novega BMW iX3 so:

• Šesta generacija tehnologije BMW eDrive (Gen6) z 800-voltnim sistemom, novo zasnovano visokonapetostno baterijo s cilindričnimi celicami in občutno večjo energijsko gostoto.

• Izjemen električni doseg do 805 kilometrov (WLTP) ter polnjenje z močjo do 400 kW, ki omogoča pridobitev do 372 kilometrov dosega v desetih minutah.

• BMW Panoramic iDrive z novim operacijskim sistemom BMW Operating System X, ki prinaša povsem novo digitalno uporabniško izkušnjo, visoko stopnjo personalizacije in intuitivno upravljanje.

• Nova elektronska arhitektura s štirimi superračunalniki, ki omogoča programsko definirano vozilo, stalne nadgradnje na daljavo ter napredne funkcije asistenčnih sistemov.

• Heart of Joy, osrednji računalnik za vozno dinamiko, ki zagotavlja izjemno natančno, gladko in samozavestno električno vožnjo.

• Celosten trajnostni pristop, ki v celotnem življenjskem ciklu vozila prinaša do 34 % nižje emisije CO₂e pri kilometrini 200.000 km. 

Novi BMW iX3 je v Sloveniji že na voljo za naročilo. Osnovna priporočena maloprodajna cena z DDV za BMW iX3 50 xDrive znaša 69.900 EUR. Več informacij je na voljo na uradni spletni strani BMW Slovenija: BMW iX3 (NA5): pregled, konfigurator in cen

Ob slovenski premieri je BMW v sodelovanju s slovenskim podjetjem SipaBoards predstavil tudi edinstveni električni SUP, ki je nastal kot oblikovna in tehnološka interpretacija filozofije Neue Klasse. SipaBoards velja za enega vodilnih svetovnih proizvajalcev električnih SUP desk in pionirja na področju samonapihljivih desk z električnim pogonom. E-SUP BMW x SipaBoards združuje električni življenjski slog, vrhunske materiale, digitalno povezljivost in uporabniški vmesnik, navdihnjen po BMW Neue Klasse, ter prenaša užitek v vožnji BMW tudi na vodno gladino, več informacij o projektu BMW x SipaBoards pa je na voljo na spletu: BMW x SipaBoards Electric SUP

Spodaj so na voljo lokalne fotografije novega BMW iX3 in BMW x SipaBoards e-SUP-a, posnete ob slovenski premieri. 

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Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 190 kW/258 hp, the second, a combustion engine-powered MINI JCW with 170 kW/231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.
The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.
The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.
The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
In collaboration with the MINI design team, BMW Group subsidiary Designworks provided creative impetus with unconventional ideas for the project. Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the unique cars - led by Matt Willey – complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2023.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2023 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Michaela Martinus, Press Spokesperson MINI Design
Phone: +49-160 9631 3773
E-mail: michaela.martinus@bmw.de

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

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At the IAA Mobility 2025 motorshow, the BMW Group is showcasing the BMW Motorrad Vision CE, presenting a vision of the future of electric, single-track mobility in urban centres and underlining its undisputed leadership in the field of intelligent, connected, electric two-wheel mobility. In addition to its emission-free electric drive, the 
BMW Motorrad Vision CE's standout features include the elimination of the need for a helmet as well as protective clothing, offering riders an increased sense of freedom and a casual, carefree riding experience. Setting new standards, the Vision CE offers an emotional, creative and fresh take on commuting, describing the future of urban two-wheel mobility.

In line with the BMW Group's sustainability strategy, BMW Motorrad is committed to rethinking urban electromobility constantly - making it emission-free, innovative and featuring ground-breaking designs. Back in 2014, BMW Motorrad became the first premium manufacturer to combine outstanding design with an electric drive in the 
BMW C evolution. The BMW CE 04, a design and technology masterpiece of emission-free urban mobility, was finally launched on the market in 2022. To this day, the CE 04 is the global market leader in its segment. Another highlight followed in 2024 with the 
BMW CE 02, which is also electric and symbolises a completely new style of mobility that is unique and extremely casual.

Twenty-five years ago, BMW Motorrad revolutionised urban mobility with the BMW C1, a scooter that, thanks to its sophisticated safety bodywork, made it possible to dispense with helmets and the usual protective clothing. The BMW Motorrad Vision CE builds on this fundamental design philosophy, presenting it in a new interpretation with an emotional design language to create a unique, forward-looking vision vehicle.

The centrepiece of the BMW Motorrad Vision CE is its safety concept: a metal tube composite known as the 'cage'. Together with an appropriate seat construction with seat belt, it ensures a safe and emotional riding experience without the need for a helmet or the usual protective clothing.

The cage's reduced overall height and open, airy design, combined with a long wheelbase, give the Vision CE a stretched, dynamic and visually light appearance. The open use of coated aluminium adds an exclusive technical touch. The combination of the basic colour matt white and the contrasting colour black gives the Vision CE a clear, reduced and sculptural appearance. This innovative design and colour scheme is complemented by an elegant matt seat bench with integrated lettering and neon red accents on the graphics and other highlighted details.

Another highlight of the Vision CE is its balancing function, which allows the vehicle to completely balance itself when stationary. 

The BMW Motorrad Vision CE redefines urban riding fun on two wheels, thanks to its unique cage design that eliminates the need for a helmet or protective clothing. The differently designed derivatives emphasise the versatility of this vision vehicle. 

Munich/Cernobbio. At the Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of historic vehicles on the shores of Lake Como in Italy, the BMW Group is presenting an exclusive new concept car that will subsequently be made available for purchase in a small series. 

The BMW Concept Speedtop reimagines the sporty Touring, blending the elegance of a shooting brake with unique proportions.

"A true BMW exudes dynamism and elegance even when it’s standing still,"
says Adrian van Hooydonk, Head of BMW Group Design. "And that’s also the case with our new concept car. The BMW Concept Speedtop is characterised first of all by its profile. It is very unique in the automotive industry. In this way, we have created an exclamation mark for our entire lineup of vehicles, especially for the Touring models."

The generous interior invites for weekend getaways for two. High-quality materials, the focus on every detail, and the stylistic connection between exterior and interior are a testament for its true craftsmanship.

The BMW Concept Speedtop shares its eye-catching form language with the
BMW Skytop and will be offered to collectors and connoisseurs in a strictly limited small series.

Unique profile, dynamic proportions

The pronounced V-shape of the front end, with its shark-nose design, the slim front lights and the illuminated kidney grille give the BMW Concept Speedtop an unmistakable presence. The continuation of the central spline from the bonnet over the roof to the rear spoiler gives the car a dynamic Touring profile. The colour gradient on the roof, moving from “Floating Sunstone Maroon” to “Floating Sundown Silver”, accentuates this shape. The athletic design is enhanced by the car’s broad shoulders. Its elegance is underscored by two-tone, 14-spoke wheels, which have been designed specifically for the BMW Concept Speedtop.

Luxurious craftsmanship

The interior of the BMW Concept Speedtop was designed with a strong focus to even the smallest detail. Skillfully crafted, traditional brogue-style details accentuate the leather-trimmed surfaces and emphasise the manufactory-level craftmanship on display. 

The two-tone colour and material concept creates a connection between the exterior and interior. The sparkling brown tone of the “Floating Sunstone Maroon” exterior paint is carried over into the interior. Here, the brown "Sundown Maroon" world harmonises with the light "Moonstone White" of the seats. The two-tone leather upholstery divides the dynamic and functional areas of the interior.
The visually striking roof spline in the exterior is mirrored as a light beam in the two-tone leather headliner, providing an atmospheric, indirect illumination.

The trunk is also leather-covered and refined with brogue-style perforations.
A light beam illuminates the luggage compartment, which is divided into two sections. This allows large items of luggage to be stowed inside for multi-day trips.
The elaborate craftsmanship in the exterior and interior was realised with the expertise of the Manufactory workshop at the BMW Group plant in Dingolfing.

The virtuosity in the design of the BMW Concept Speedtop is further enhanced through the collaboration with the traditional Italian manufacturer Schedoni. Known for the production of exclusive and high-quality leather goods by hand, especially in the automotive sector, Schedoni has always stood for highest quality and customisation. Two storage areas with leather straps behind the seats provide space for two of Schedoni’s made-to-measure bags. The bags were designed exclusively for the Concept to fit in with its colour and material concept. A matching weekend bag can also be accommodated in the trunk.

Most powerful V8 in the portfolio and limited-run small series

The concept car’s engine ensures it scales the heights not only in terms of design, but also performance. It is fitted with the most powerful V8 engine currently offered by BMW. 

"Last year, the presentation of the BMW Concept Skytop at the Concorso d'Eleganza Villa d'Este on Lake Como generated great enthusiasm among connoisseurs and automotive enthusiasts," says Bernd Körber, Senior Vice President BMW Brand and Product Management. "This led to a strictly limited production run of 50 units. Thanks to this positive response, this year we have decided to also offer the BMW Concept Speedtop in a limited production series of 70 units. This extraordinary vehicle is now available for order. We are pleased to be able to offer collectors and enthusiasts another exclusive model."

If you have any questions, please contact:

BMW Group Corporate Communications

Laura Kanamüller

Press spokesperson, BMW Design

Telephone: +49-151-601-51110

Email: Laura.Kanamueller@bmw.com

Steven Wörns

Press spokesperson, BMW Group Design

Telephone: +49-151-601-16992

Email: Steven.Woerns@bmw.com

Cypselus von Frankenberg

Press spokesperson, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-Mail: Cypselus.von-Frankenberg@bmw.de

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Munich/Cernobbio. As part of the prestigious Concorso d'Eleganza Villa d'Este at Lake Como, BMW Motorrad unveils its latest creation for the superbike segment: the BMW Motorrad Concept RR as the ultimate performance statement in terms of technology and design for the future generation of BMW RR models.

Markus Flasch, Head of BMW Motorrad: "Never before has BMW Motorrad provided such an early glimpse into a future generation of the RR models. The BMW Motorrad
Concept RR is a true masterpiece of our development team, both technically and in terms of design language. Guided and inspired by the BMW Motorrad factory superbike
M 1000 RR, with which BMW Motorrad factory rider Toprak Razgatlioğlu was able to dominantly win the FIM World Superbike Championship last year, the Concept RR offers a true firework of superlatives for both street and track use. The transfer from racing to road has never been shown more clearly. It represents BMW Motorrad's leadership claim to offer the highest engineering level and maximum performance in this segment."

Maximum performance, based on the BMW factory superbike.

BMW Motorrad engages in motorsport out of passion and conviction – on the tracks of the FIM Superbike World Championship as well as in numerous national and international championships. Every day, the BMW Motorrad team lives the symbiosis of engineering excellence and an unyielding drive for top performance anew. This dedication is reflected in every detail of our superbikes, and the valuable insights gained from racing are incorporated into our production models.

In terms of propulsion, the BMW Motorrad Concept RR relies on the water-cooled inline four-cylinder engine of the world champion machine from the FIM Superbike World Championship, which already delivers more than 230 hp (169 kW). This promises pure adrenaline in terms of propulsion and reinforces the leadership claim in the superbike segment. Accompanying this are the electronic control and regulation systems that come directly from the WSBK M 1000 RR, such as the engine management, traction control, and engine brake.

New benchmark in terms of lightweight construction and aerodynamics.

By innovative manufacturing techniques and the use of high-tech materials such as carbon and aluminum, the BMW Motorrad Concept RR sets new benchmarks in lightweight construction. From the frame to the smallest component, every detail is consistently optimized for lightweight construction and performance. The design also follows this principle: sharp, purposeful, expressive - with an embossed RR logo on the tail and an illuminated RR symbol on the downside of the delicate aluminum tail.

The BMW Motorrad engineers placed special emphasis on aerodynamics, particularly on the challenging objectives of "riding stability at very high speeds," "maximum cornering speeds," and "minimal air resistance for optimal top speed." These competing goals are realized by the Concept RR through an unprecedentedly compact package, reduced external attachments, and enhanced precision of airflow, even through the motorcycle – from the ventilated front to the monolithic, also ventilated, aerodynamically optimized rear.

In addition, the concept bike is equipped with an aerodynamically optimized fairing with integrated winglets and high-performance brakes – uncompromisingly perfected for ambitious super-sporty use on the road up to professional racing.

The matching outfit – the jacket Concept RR LTD.

BMW Motorrad has been consistently implementing the claim to make motorcycling as safe and comfortable as possible with perfectly designed clothing, while also stylishly shaping the motorcycle lifestyle with attractive fashion, for more then 45 years. Today, it offers a comprehensive program of Riders Gear and Casual Wear. Once again, the maxim for BMW Motorrad is: Make existing things even better and simultaneously develop new innovative solutions. Accordingly, on the occasion of the presentation of the
BMW Motorrad Concept RR, a unique lifestyle jacket was developed:
the Concept RR LTD jacket, limited to 50 units. A masterpiece made of fine calf Nappa leather, crafted in cooperation with the traditional Bavarian company MEINDL, this jacket combines motorsport flair with the highest craftsmanship and exclusivity.

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Munich. The BMW Group sees design as a transformative force that contributes to dialogue and enables new forms of cooperation. The motto of this year’s munich creative business week (mcbw) “How to design a vibrant community” reflects this view. In these times of increasing polarisation, design plays a key role in encouraging community and developing innovative solutions. Claudia Fräßdorf, Head of BMW Group Color & Material Design, artist Morag Myerscough, and sociologist Prof. Dr. Armin Nassehi will use the New Modes VI Talk to highlight the role of design in social structures. Since the first mcbw in 2012, the BMW Group has been a dedicated partner of the event, underscoring its ongoing commitment to a sustainable and inclusive future. The 14th edition of mcbw – taking place on 10 – 18 May 2025 – will see creatives, companies and students of design, architecture and business meet up in Munich to share ideas on current issues. “Design brings people together and creates innovative ways for us to interact with one other,” emphasises Adrian van Hooydonk, Head of BMW Group Design. “It opens up a wide variety of perspectives and crafts sustainable solutions.”

New Modes VI / “Me in a bigger We”

BMW Group Design is teaming up with Die Neue Sammlung – The Design Museum to host the sixth New Modes event, which explores the unifying quality of design. The members of this year’s panel for “Me in a bigger We” – Claudia Fräßdorf, Head of BMW Group Colour & Material Design, artist Morag Myerscough and sociologist Prof. Dr. Armin Nassehi – will examine the role of the individual within the collective and the transformative power of design. The event will take place on 18 May 2025 in the X-D-E-P-O-T space at the Pinakothek der Moderne (a contemporary art, architecture and design venue in Munich) and provide a platform for discussing innovative design approaches. The talk will be chaired by Sonja Pham, freelance journalist and Deputy Editor-in-Chief of creative publication Grafikmagazin.

Panel members:

Prof. Dr. Armin Nassehi: The renowned sociologist is Chairman of the Senate at LMU München and Deputy Chairman of the University Council, and has been a Member of the Bavarian Ethics Council since October 2024. His work focuses on analysis of societal transformation processes and the idea of a “society of the present”.

Morag Myerscough: With her boldly colourful installations, the London-based artist creates places where people can meet and feel a sense of belonging. On 26 June, her project FLUX will open up a “third place” in Munich’s Kunstareal cultural hub. Running for five years, FLUX will offer visitors an interactive public space “where your imagination can run wild, filling your heart with joy” – and provide an inviting location for people to gather together.

Claudia Fräßdorf: As Head of BMW Group Colour & Material Design, Claudia Fräßdorf uses a holistic approach to develop tailored design concepts that bring together innovative materials, pioneering technologies and sustainable values. In this way, she shapes the tactile and aesthetic identity of the brand’s models with a keen sense for our constantly changing world.

BMW Group x munich creative business week

mcbw will be staging a multitude of events focusing on the challenges and possibilities of contemporary design. The BMW Group is using this platform to share its vision of a sustainable and inclusive future and to showcase innovative approaches to design.

You can find further information on the event programme and registration at www.mcbw.de/en/.

In the event of enquiries please contact:

BMW Group Corporate Communications

Laura-Marie Kremser, Spokesperson BMW Group Designworks, UI/UX Design

Telephone: +49-89-382-98114

E-mail: laura-marie.kremser@bmwgroup.com

Steven Woerns, Spokesperson BMW Group Design

Telephone: +49 151 601 169 92

E-mail: steven.woerns@bmw.com

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

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Munich. MINI John Cooper Works will compete again at this year's 53rd edition of the 24 Hours race at the Nürburgring. Last year, MINI achieved a spectacular triumph in the SP-3T class of the race with the near-production #317 MINI John Cooper Works Pro. The so-called "Green Hell" offers one of the toughest tests in motorsport with fast straights, demanding curves, and significant elevation changes. The successful cooperation with the Bulldog Racing Team will also continue this year.

MINI x DEUS: Spectacular Appearance.
At the starting line of this year's race, the MINI John Cooper Works will attract attention with a specially designed livery, while the Bulldog Racing Team will be exclusively dressed in the brands new season collection. The partnership is a glimpse into something the two brands MINI x DEUS are building toward.

"Our models have always been characterised by the combination of design and dynamics. Our MINI John Cooper Works, which will compete in the 24 Hours race at the Nürburgring, takes this combination to the next level: Thanks to this collaboration with Deus Ex Machina, we are setting new, exciting impulses for MINI fans and motorsport enthusiasts. Both brands are characterised by creativity and attention to detail, which allows the creation of exclusive designs with a distinctly individual style," explains Stefan Richmann, Head of MINI.

Racing DNA meets exclusive design.
For this year's 24 Hours race at the Nürburgring, the high-performance orientation of MINI John Cooper Works is combined with the passion and craftsmanship of Deus Ex Machina. The design team has pursued a consistent black and white approach in the design of the vehicle livery. The enlarged "DEUS" logo dominates the design as a graphic element and becomes more than just a wordmark. The unconventional, playful handling of the brand presence is typical of DEUS and gives the MINI 24 Hours race car its visual identity this year. The reduced black and white color scheme ensures that additional elements such as starting numbers or team logos are harmoniously integrated into the overall image. Hand-drawn logos on windows and other surfaces underline the raw, conceptual character of the race car, making it appear like a "moving sketchbook". This is intended to suggest that the Nürburgring 24 Hours race car is just a foretaste. It is the perfect first milestone in the MINI x DEUS cooperation.

For the design of the race car livery, MINI Design collaborated with Designworks. The BMW Group subsidiary has elaborated the creative idea of DEUS in detail. "Successful brand collaborations arise when partners inspire and drive each other forward. With DEUS, MINI and Designworks, we were able to unleash a remarkable design dynamic. The DEUS livery of the MINI John Cooper Works at the 24-hour race at the Nürburgring is just the first proof of this," says Holger Hampf, Head of MINI Design.

MINI Continues Its Racing Heritage.
With its appearance, MINI is continuing its long-standing racing heritage. The brand has been considered an underdog in motorsports from the very beginning - and yet it has written motorsport history. The 1964 Monte Carlo Rally became a shining moment for the British Outsider. With its transversely mounted front engine and front-wheel drive, the classic Mini was the epitome of a practical small car - and proved to be a successful race car thanks to the ingenious racing engineer John Cooper. The victory in the Monte Carlo Rally was not a mere whim of fate, but the result of meticulous work. This was followed by two more victories in the famous rally in 1965 and 1967. The tradition and passion for MINI's racing heritage is still palpable and tangible in the current models. The latest MINI John Cooper Works models are characterised by their aerodynamic precision and performance-oriented four-cylinder TwinPower Turbo petrol engine.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-151-601-38072
E-Mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

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Munich. As it pulls back the curtain on a new era in 2025, fuelled by the all-electric Neue Klasse models, BMW is creating a holistic driving and user experience that breaks genuinely new ground. One of the elements of the far-reaching BMW Panoramic iDrive concept is the new HypersonX soundscape. Developed by the BMW Group Sound Design Studio, it comprises 43 sound signals and special driving sounds for Personal Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds precisely to the driving situation at hand and, in so doing, creates an emotional interaction between the driver and their vehicle.

This new stage in the evolution of the automotive sound experience has been made possible by the technological advances in hardware and software brought by the Neue Klasse. The revolutionary BMW Operating System X and a newly developed control unit pave the way for an innovative audio architecture. This allows the overall experience offered by the Neue Klasse to be perfected at an acoustic level, as well as in terms of vehicle character, driving experience and functional range.

A new dimension in drive sounds: distinctive and precisely honed.

“The unique sound spectrum of HypersonX plays a major role in giving a Neue Klasse model its own, highly distinctive character acoustically. Through our focus on precision, warmth and lightness, we can create a direct emotional connection between the driver and their vehicle,” emphasises Renzo Vitale, Creative Director of Sound Design BMW Group. In both Personal Mode and Sport Mode, the drive sounds focus on the essentials and are inspired by tones from nature and structures from the worlds of art and science. HypersonX has fewer basic notes than the sound experience previously employed. But at the same time, the acoustic spectrum has grown to include a new dimensional level. This gives the sound more “colour”, depth and precision, and it embodies more than ever the pleasure of driving for which BMW is renowned.

One of the main elements underpinning this capability is the audio control unit developed for the Neue Klasse, which enables a significant expansion of the dynamic range.

Added to which, the spatial modulation of the drive sound achievable in the Neue Klasse ensures that the vehicle occupants are thoroughly immersed in the soundscape generated by HypersonX. Under acceleration, for example, the vehicle gives the impression of moving between different three-dimensional layers of sound, thus transporting the feeling of speed and BMW-typical driving dynamics authentically into the cabin.

Humanity is a central design element of the welcome sound.

As well as intelligent reduction to the essential elements, the human aspect played an important role in the development of the soundscape for the Neue Klasse. The middle and lower frequency ranges of the BMW HypersonX sound spectrum have been brought to the fore to create a well-balanced acoustic ambience. In conjunction with intuitive operation, precisely adjusted light effects and homely interior design, this gives those on board a fine sense of wellbeing.

A choir made up of BMW Group Design Studio employees brings voice – in their respective native languages – to moments of driving joy, infusing the welcome sound with a particularly empathetic flavour. Carefully isolated elements of these recordings enhance the overall composition of the welcome sound to excellent effect and treat the driver to moments of joy and human warmth.

BMW HypersonX gives the sounds for the Neue Klasse an expressive and distinctive, but also understated and sensitive feel. To this end, more than nine million sound instances based on BMW’s sound DNA were generated using a new algorithm. At the BMW Group Sound Design Studio, these were then filtered into a brand-typical essence that in turn generates a cohesive and multi-dimensional acoustic experience. The result is a sound that creates an emotional connection between human and vehicle in all driving situations and brings a positive, congenial and inviting aura to the acoustic presence of the Neue Klasse.

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Munich/Milan. BMW Group Design will present the installation “Vibrant Transitions” at the Salone del Mobile design fair on 8 – 13 April 2025. Visitors to the event venue in the historic Palazzo Borromeo d'Adda in the heart of Milan will be invited to explore thematic worlds from BMW and MINI illustrating the variety and scope of individual design.

Shaping the future with positivity

Openness and individualisation are the focal points of the BMW Group’s presence at this year’s Salone del Mobile. The designers are looking to the future with an optimistic eye and with an open mind to crossovers between disciplines and brands. For the first time at this prestigious event, the design team is interpreting technology and mobility solutions across different brands. The atmospheric presentation of the installation shines a spotlight on current analogue and digital design aspects of the BMW and MINI brands – first and foremost customisable driving experiences. Material and colour worlds, light and sound experiences have been created to generate the desired effect. “Our mobility design is becoming ever broader in scope,” says Adrian van Hooydonk, Head of BMW Group Design. “Colours, materials, light, sound, geometry and digital experiences are brought together over the course of each project to create exciting and emotional customer experiences. With this in mind, our ‘Vibrant Transitions’ installation provides visitors to the Salone del Mobile with some inspirational insights.”

Seeing, hearing, feeling: as they enter the Palazzo Borromeo d'Adda, visitors can decide for themselves which route they would like to follow. Colour- accentuated corridors lead to the individual thematic areas and use translucent lamella structures to create distinctive visual perspectives both outwards and inwards. “Vibrant Transitions” explores light, colour, geometry and permeability. The installation shows how the BMW Group is channelling the spirit of openness and the allure of design as it enters a new era. The creative blueprint for the installation was to make transitions something visitors could experience. This is made possible by spatial flows, the interplay of day and night, and the fusion of materiality and digitality. Its execution delves into the intriguing contrasts between the MINI and BMW brands.

Individualisation as an expression of our personalities

Occupying centre stage in the installation’s three design worlds are the all-new BMW Panoramic iDrive (the revolutionary display and operating concept for the Neue Klasse), the BMW X3 “Designer's Choice” curated specially for the Salone del Mobile and the BMW CE 02 by MINI Design – a fresh and stylish, colour-rich version of the fully electric scooter. The perspectives generated through this spatial dialogue emphasise the vibrancy and positivity with which BMW Group Design is approaching the changing demands placed on future-oriented vehicle design. Everything is linked together, things can no longer be viewed separately from one another. It is about the blending of material, colour, form, digitality, sound and light. And behind it all is the newly created, cross-brand design team who have developed the creative concept in collaboration with Designworks, subsidiary of the BMW Group

The all-new BMW Panoramic iDrive represents the ideal symbiosis of technologies at the cutting edge of innovation and intuitive design. It has been designed with pixel precision to provide a holistic experience, customisable yet always with a clear BMW identity. In Milan, it is presented in an arcade created from a variety of materials, textures, light and sound accents which visitors wander through intuitively.

The BMW X3 “Designer's Choice” in the courtyard shows how individualisation through colour and material design can be used to maximise the expression of personality. Top-quality materials and appointments generate a new level of exclusivity in the interior, e.g. through the interplay of hard and soft surfaces. The exterior colour FROZEN TANZANITE BLUE lends the car an incomparable presence and brings sporting dynamism together with timeless elegance. The matte finish underscores the clear lines and contours. The dark blue shade subtly absorbs the light and creates a mysterious, luxurious look.

The MINI Neon Garden City invites visitors to linger for a while in the open air. Here, the BMW Group is showcasing its vision for urban spaces and its commitment to electric mobility – with the MINI Cooper Electric and the fully electric BMW CE 02 by MINI Design, whose colour concept was developed by the MINI Design studio specifically for the event in Milan. MINI stands out with its intelligent integration of characteristic design elements that give its

vehicles their unmistakable appearance. From unique colour accents to meticulously selected textiles – every detail of a MINI is defined by a certain personality. With their well-chosen graphical design elements in green, the two exhibits celebrate city living – appropriately so, given the setting for the Salone del Mobile in Milan. Agile, compact and electric, a healthy dose of driving/riding fun is guaranteed.

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“Vibrant Transitions” in the new House of BMW will open its doors on 8 – 13 April as part of the Salone del Mobile in Milan. Visiting times in the Palazzo Borromeo d’Adda, Via A. Manzoni 41, are: 

Tuesday, 8 April, 10 a.m. – 2 p.m. and

Wednesday, 9 April – Sunday, 13 April, 10 a.m. – 7 p.m.

In the event of enquiries please contact:

BMW Group Corporate Communications

Michaela Martinus, Spokesperson BMW Group Design

Telephone: +49-160-963-13773

E-mail: Michaela.Martinus@bmw.de

Steven Wörns, Spokesperson BMW Group Design

Telephone: +49-151-601-16992

E-mail: Steven.Woerns@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

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Munich. With the near-production-ready BMW Concept F 450 GS, BMW Motorrad is offering a glimpse of a BMW GS for the A2 license class and what a whole new model series between the BMW G 310 and F 800/900 could look like.

"What was particularly important to us in the development of the new
BMW Concept F 450 GS was to achieve the best handling for this segment and combine it with strong performance and optimal accessibility. The riding pleasure on-road and off-road is a top priority for this A2 BMW GS," says Sepp Mächler, Product Manager.

Unmistakable BMW GS Design.
"The BMW Concept F 450 GS carries the characteristic DNA of the GS family," says Alexander Buckan, Head of BMW Motorrad Design. "We have succeeded in designing the Concept with the sporty dynamic appeal of our large off-road icon in a particularly compact form."

As with the Trophy version of the BMW R 1300 GS, the colour scheme of blue, white and red with the base colour of Racing Blue metallic represents not only the highest performance and quality, but also the very dynamic and off-road-focused character.

Newly Developed Twin-Cylinder Engine.
The BMW Concept F 450 GS also delivers on the promise of premium quality in technical terms. The twin-cylinder inline engine has been developed from scratch and, thanks to a special, never-before-used ignition offset, is particularly characterful and eager to rev. Conforming to the A2 class, this engine delivers the full 48 hp and provides superior torque even at low revs.

The extremely compact dimensions of the engine, an excellent displacement-to-power ratio and the low weight are the result of innovative solutions and the use of lightweight materials, such as magnesium.

Performance: A Riding Machine for On- and Off-Road.
On the chassis side too, the BMW Concept F 450 GS sets new standards in this segment with premium technology. "We were able to start the development of this vehicle with a clean slate. The aim was to enable excellent off-road capability and, at the same time, a nimble and precise handling on the road. Accordingly, the BMW Concept F 450 GS is equipped with a fully adjustable upside-down fork and a shock absorber with load-dependent damping, drawing on technology from rally and enduro sport. Through the targeted use of lightweight construction and other state-of-the-art solutions, we can create a sensationally light vehicle close to the minimum weight requirement in the A2 class of 175 kg," says Marc Weber, lead engineer of the BMW Concept F 450 GS.

Diverse Equipment for Safety and Comfort.
Inspired by the larger sibling, the BMW R 1300 GS, the Concept F 450 GS also sets new standards in the areas of safety and functionality in its class. The relevant features range from BMW Motorrad ABS Pro (dependent on lean angle) to a performance brake, to freely configurable riding modes. With BMW Connectivity on board and the 6.5-inch TFT display, the networking of the motorcycle and smartphone as well as other accessories is enabled.

A Glimpse into the Future.
The question that arises when looking at the BMW Concept F 450 GS is: What could we expect in a production version? Johann Simon, vehicle project manager of the Concept F 450 GS, explains: "No compromises for sure. Following the very sporty off-road focus of the Concept F 450 GS, we will implement the bike as close as possible to this concept. We will only adjust the seat height for better accessibility and easier handling. As an alternative to the cross-spoke wheels (19 inches front, 17 inches rear), lightweight but high-strength cast aluminium wheels in the same dimensions are also conceivable."

BMW Motorrad plans to present the corresponding series vehicle in the style of the Concept F 450 GS in 2025.

Munich. Developing colour and material schemes is an independent discipline within the MINI Design Studio. The interplay of newly developed patterns, colours, small design details and the use of innovative materials creates a particularly harmonious, homey ambience in the new MINI model interiors. Drawing inspiration from fashion, art, architecture and modern furniture design, completely new design worlds, still maintaining links to the rich tradition of iconic MINI design, emerge.

A key and consistent feature of the colour and material design for the new MINI model family is their particular attention to detail. It can be seen and sensed in every equipment variant. The colour scheme, choice of materials, visual and tactile elements combine to create an immersive and typical MINI overall experience.

Innovative materials offer new design possibilities.
One particular highlight is the innovative 2D weaving process used in the production of interior surfaces made from recycled polyester. The dashboards and door panels designed in this way create a sense of warmth and cosiness. The weaving process offers new design possibilities in terms of colouring and structure. It enables a dual-colour design with a particularly striking sense of depth. This comes about when the lower textile layer’s colour subtly shines through the upper one. This technique, inspired by sneaker design and meticulously refined, gives the surfaces a visual complexity, bringing a high-quality and unique appearance to the interior.

“The weaving process allows us to create unique dual-colour designs that bring a special aesthetic and atmosphere to the interior,” says Elena Schwörer, designer for materials and weaving. The woven textiles are not only visually appealing, but also offer an attractive tactile experience. The woven structure specially developed for the new MINI model family is a unique selling point, setting it apart from the competition. It also offers extensive customisation potential, as new colours and patterns can be easily introduced.

Colours and materials harmoniously combined.
The headrests of the new sports seats in the John Cooper Works Trim also feature an exclusive 2D woven surface that extends into the shoulder area. The combination of high-quality materials and precisely coordinated colour tones generates a harmonious, modern appearance in the cockpit as well as an exceptionally homey character. The new Vibrant Silver accent colour is a nuanced set-off to the contrasting stitching on the steering wheel.

“We wanted to use colours that respect the heritage of the brand and at the same time create a fresh, contemporary aesthetic,” explains Jeanette Ohlhäuser, colour designer at the MINI Design Studio. For example, British Racing Green, the iconic colour closely associated with the brand’s motorsport tradition, is interpreted as Dark Petrol in the new MINI Aceman interior. Favoured Trim picks up on the elegant colour tone in the woven surfaces of the dashboard and door trim as well as in the seat accents. Dark Petrol also harmonises particularly well with the Rebel Red exterior colour. This alternates between different shades of red and orange depending on how the light falls on it.

Precisely crafted structures for a special tactile experience.
The overall feel plays just as central a role in the interior design of the new MINI model family as the colour scheme and visual appearance of the materials. The surface textures and graining, found on almost every plastic part in the interior, are also developed with the utmost precision. “It is important to us that the texture of the surfaces harmonises perfectly with the other materials, such as the woven fabric in the interior,” says Marlies Michel, designer of MINI graining. The blueprints for the various surface textures used in the new MINI model family are based on influences that the design team draws from nature and science. This could be the grain on wood or rock, for example – but it could just as easily be a satellite photo of the earth, where fields, bodies of water or mountains can be seen as graphics with the appropriate resolution and provide inspiration for new grain patterns and structures. The very subtle MINI grain developed in this way blends perfectly with the visually strong weave and serves as a link between all the materials in the vehicle interior.

Many small individual elements form the parts of the equation that combines to form a harmonious, modern and high-quality overall picture. This extraordinary depth of detail once again emphasises the enormous leap forward in design that MINI has made with the new model generation.

If you have any questions, please contact:

Corporate Communications

Laura-Marie Kremser, BMW Group Design Press Officer
Phone: +49-89-382-98114
Email: laura-marie.kremser@bmwgroup.com

Almut Stollberg, Head of Communication Innovation, Design, Technology and Digital Car
Phone: +49-89-382-96543
Email: Almut.Stollberg@bmw.de

Ljubljana. Slovenski chef in poslovnež Jorg Zupan je postal novi ambasador znamke MINI. Jorg Zupan je priznan kot vodilni kuharski mojster, ki vodi kulinarično evolucijo s svojimi drznimi in ustvarjalnimi pristopi. S tem partnerstvom MINI še dodatno poudarja svojo zavezanost inovacijam, trajnosti in preoblikovanju tradicionalnosti v sodobno umetnost.

Jorg Zupan je v svoji karieri prejel številne prestižne nagrade, med njimi tudi naziv najmlajšega slovenskega chefa z Michelinovo zvezdico. Njegova kulinarična vizija poudarja sezonske in lokalno pridelane sestavine. S svojo globalno izkušnjo v vrhunskih restavracijah, kot sta The Fat Duck in Maaemo, ustvarja edinstvene jedi, ki presegajo meje pričakovanega. Restavracije BREG in AFTR, ki jih vodi in sta uvrščeni v Michelinov vodič za leto 2023, ponujata vrhunske kulinarične izkušnje: AFTR v središču Ljubljane nudi sproščeno gastronomsko vzdušje, medtem ko BREG ob ljubljanskem nabrežju ponuja mednarodno kuhinjo z lokalnim pridihom.

Dražen Vranješ Kosi, direktor marketing na BMW Slovenija, je ob začetku partnerstva poudaril, da blagovno znamko MINI ob že 65-letni tradiciji zaznamujejo radovednost, morda celo lakota, po novem, trajnost in izstopanje iz množice. In to imata z Jorgom, ki zase trdi, da je »skoz lačn«, nedvomno skupno.

MINI in Jorg Zupan imata tako veliko skupnega – oba se odlikujeta po inovativnosti, zavezanosti k odličnosti in želji po preoblikovanju tradicije. Obe strani tako delita strast do raziskovanja novih obzorij in prinašanja svežih perspektiv, bodisi v svetu kulinarike bodisi v avtomobilski industriji.

Jorgov ustvarjalni pristop v kulinariki, ki združuje umetnost z domiselnim smislom za humor, se popolnoma ujema z MINI-jevo filozofijo modernih in stilskih vozil, ki izstopajo iz množice. Poleg tega se MINI in Jorg zavezujeta k trajnosti in odgovornosti - kuharski mojster z lokalno pridelanimi sestavinami in MINI z električnimi vozili. Skupna predanost personalizaciji in pozornosti do detajlov pa omogoča ustvarjanje edinstvenih izkušenj, ki navdušujejo z brezkompromisno kakovostjo. 

V sodelovanju z znamko MINI bo Jorg Zupan MINI navdušencem prinesel ekskluzivne in nepozabne kulinarične dogodke ter delavnice, s čimer bo širil MINI duh in kulturo. Ta doživetja bodo priložnost za raziskovanje vrhunskih kulinaričnih trenutkov, ki jih bo Jorg ustvaril z enako pozornostjo do detajlov, kot je značilna za oblikovanje in izdelavo MINI vozil.

S tem partnerstvom MINI in Jorg Zupan združujeta svoje moči, da bi še naprej postavljala nove standarde v kulinariki in avtomobilski industriji ter navduševala ljudi s svojo ustvarjalnostjo, inovativnostjo in predanostjo k trajnosti. 

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Munich/Cernobbio. With its BMW Concept Skytop design study, the BMW Group is once again bringing an exceptionally elegant, one-of-a-kind vehicle to this year’s Concorso d’Eleganza Villa d’Este, the annual beauty contest for historic cars and motorcycles held on the shores of Lake Como. The open two-seater resembles a meticulously crafted vehicle sculpture, with a flowing, sporty elegance that complements its athletic, muscular stance.The interior and exterior of the concept car feature warm monochromatic colours, blending exclusive materials with traditional craftsmanship.

“The BMW Concept Skytop is a truly unique and exotic design, in the tradition of the Concorso d’Eleganza Villa d’Este,” says Adrian van Hooydonk, head of BMW Group Design. “It offers a combination of driving dynamics and elegance at the highest level, comparable to its historic ancestors, like the BMW Z8 or BMW 503.”

Athletic proportions, organic body.
The clean exterior of the BMW Concept Skytop is designed to inspire a desire to travel. Its taut, muscular surfaces are defined by a few precise lines that direct the vehicle's volume towards the rear. Winglets discreetly integrated into the door shoulders replace conventional door handles. Light-alloy wheels with precise lamellas further enhance its unique appearance.

From a bird's eye perspective, the prominent, sweeping bonnet, the iconic BMW shark-nose design with illuminated kidney grille and retracted rear section, all catch the eye. References to the legendary BMW Z8 roadster were carefully chosen. Particularly striking is the pronounced spline that extends from the bonnet, through the interior, to an aluminium trim positioned on the tailgate, emphasising the dynamic flow of the silhouette.

The harmonious design of the headlights blends highly complex details into the overall concept. The LED units, positioned on milled aluminium carriers, were custom developed for the BMW Concept Skytop, utilising the latest technology and design for automotive headlights with the slimmest profile currently available. The clean, purist design allows all lighting functions to be consolidated in a single installation space. The flat and defined shape of the rear lights complements the BMW Concept Skytop’s overall appearance.

The leather-finished roll-over bar behind the BMW Concept Skytop’s two seats is combined with side fins on the B-pillar and a fully retractable rear window. The two removable roof parts, also finished in leather, can be stored in a special compartment in the luggage space.

The colour scheme ensures a smooth transition from interior to exterior, regardless of whether the roof is open or closed. In the rear section, the reddish-brown tone of the roof flows into the muted silver with chrome shadow effect of the exterior paintwork. The technically elaborate colour gradient was crafted by an experienced master painter at BMW Group Plant Dingolfing.

Brogue-style leather surfaces characterize the interior.
The leather seats in the interior feature brogue-style accents. The reddish-brown tone of the surfaces creates a consistent colour scheme that gives the whole interior a sense of luxury and spaciousness.Crystal applications are artfully embedded in the cockpit, adding to the overall impression. The interior surfaces of the BMW Concept Skytop were crafted in the traditional saddlery of the BMW Group plant in Dingolfing.

There are also similarities in engine variants with the BMW Z8. Like the legendary roadster, the BMW Concept Skytop also comes with the most powerful V8 engine in the BMW drive train portfolio.

BMW Group Corporate Communications

Steven Wörns
Press spokesperson, BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Laura Kanamüller
Press spokesperson, BMW Design
Telephone: +49-151-601-51110
Email: Laura.Kanamueller@bmw.com

Media website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de

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München/Cernobbio. In front of the picturesque background of Villa d'Este at Lake Como, BMW Motorrad unveils its latest design masterpiece: the BMW R20 concept. This motorcycle celebrates the highest craftsmanship and presents itself as the epitome of expressive and cool design, refined down to the last detail.

As part of the renowned Concorso d'Eleganza Villa d'Este, famous for its elegance and historical significance for extraordinary vehicles, BMW Motorrad showcases the legendary air-oil cooled Big Boxer engine as a central sculptural element.

Markus Flasch, Head of BMW Motorrad describes the concept as follows:
"The BMW R20 concept is a mechanical masterpiece. The Big Boxer is it´s center. Distinctly BMW Motorrad."

Authentic, high class, cool

The BMW R20 concept is a motorcycle that impresses with a powerful appearance in a casual gentleman style, while fulfilling typical attributes of BMW Motorrad: classic design and excellent engineering combined with thrilling mechanics.

Centered around the Big Boxer engine as the epicenter of great riding pleasure, the expressive tank presents itself like a sculpture, the rear is reduced to the essentials to emphasize the clean lines and the power of the motorcycle.

The chassis has been completely redeveloped and, with a black double-loop main frame made of chrome-molybdenum steel tubes, forms the backbone. With the black disc wheel at 17x6.25 inches at the rear, on which a tire of the dimension 200/55 is mounted, and a 17" spoke wheel with black spokes and the tire dimension 120/70 at the front, the
BMW R20 concept combines tradition and modernity. The proven BMW Paralever has been executed in a new two-arm variant, in which the swingarm is made of chrome-molybdenum steel and the Paralever strut is made of aluminum. The kinematics are designed so that the drive torque is completely balanced. The two milled aluminum rear axle carriers are another high-quality detail. The exposed driveshaft, conceptually adopted from the R18 – the visual highlight of the well-known R 18 models - has been shortened for integration into the roadster architecture. As suspension elements, fully adjustable Öhlins Blackline components work at the front and rear. The basic vehicle geometry has a steering head angle of 62.5°, as well as a wheelbase of 1,550 mm. Radially mounted brake calipers from ISR at the front and rear take care of the deceleration – with six pistons at the front and four pistons per brake caliper at the rear. 
Additionally, the 2-in-2 exhaust system delivers the appropriate sound character and perfectly completes the design.

As a Big Boxer Roadster, the BMW R20 concept sets new standards in the world of motorcycles and confirms BMW Motorrad's commitment to the finest engineering and the pure passion for motorcycling.

Living Big Boxer Culture

The centerpiece of the BMW R20 concept continues to be the air-oil-cooled Big Boxer engine, now with a displacement of 2,000 cc. For the concept bike, new cylinder head covers, a new belt cover and a new oil cooler were developed, in order to be able to mount the oil pipes partially hidden.

A special highlight is the side view: The eye follows the path of the air as it flows through the open intake funnels into the throttle bodies and cylinders, before escaping through the open exhaust system and the tailpipes in megaphone design, creating the typical
Big Boxer sound.

Bold in Style

The aluminum tank got a new design and presents itself in the progressive color
"hotter than pink" from the 1970´s. The BMW R20 concept is color-coordinated with the cylinder head covers, belt cover and air intake funnels made of polished and anodized aluminum, as well as the Paralever strut, footrest system and the ISR brake calipers in gunmetal.

The taillight has been perfectly integrated into the single seat, which is upholstered with quilted black Alcantara and fine-grain leather, and emphasizes the dynamic roadster appearance with its compact rear. The modern LED headlight is presented in form of a 3D-printed aluminum ring with integrated daytime running light. The main headlight appears to float optically in the middle of this daytime running light ring.

Each of these details contributes to the unique character of the concept bike and underscores its overall statement:
The BMW R20 concept takes the Big Boxer Culture to a new level.

“The R20 concept is a bold interpretation of the BMW Motorrad DNA,” says Alexander Buckan, Head of Design BMW Motorrad.
“It combines modern technical elements with a classic roadster design. Its oversized proportions and minimalistic aesthetic make it an unmistakable character.”

Disclaimer.

The vehicles shown may be modified and fitted with third-party accessories and/or proprietary parts that are not manufactured, distributed or tested by BMW. BMW accepts no liability for the modifications (including the fitting, characteristics and use of the accessories shown). NOTE: Modification of series production vehicles (including the fitting and use of third-party and self-made parts) can impair riding characteristics! Riding our vehicles in modified condition is at your own risk.

You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at https://newsroom.bmwgroup.com/global/en.

In case of queries please contact:

Dominic Thönnes, Spokesperson BMW Motorrad
Telephone: +49-151-601-12378, Dominic.Thoennes@bmwgroup.com

Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephone: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de

Jens Lemon, Head of Communications MINI and BMW Motorrad
Telephone: +49-151-601-23635, Jens.Lemon@bmw.de

Internet: www.press.bmw.de
E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was
€ 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. 

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/

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Munich / Beijing. At Auto China 2024 in Beijing, the BMW Group presents the latest progress in its change towards electrification, digitalisation and circularity. World premieres of new BMW and MINI models take centre stage. The BMW Vision Neue Klasse, which heralds the next generation of BMW vehicles, is on show for the first time in China.

„With the NEUE KLASSE, we are carrying BMW into the future: in design, technology and philosophy. It begins already next year when we will release the NEUE KLASSE onto the market. Not with niche models – but starting in our most successful, highest-volume segments,“ says Oliver Zipse, Chairman of the Board of Management of BMW AG.

The BMW Vision Neue Klasse signals the start of a new era of individual mobility and provides a glimpse of the BMW brand's future model generation. It is rich in digital experiences, locally emission-free and circular in the long term to ensure typical BMW driving pleasure for future generations. Production of the Neue Klasse series models will start in 2025, initially at the BMW Group plant in Debrecen and shortly afterwards in China.

The brand's most popular electric vehicle worldwide is currently the BMW i4, the new version of which will celebrate its world premiere at Auto China 2024. The success of the BMW i4 confirms the BMW Group's open technology approach, which makes it possible to produce vehicles with purely electric drive systems and highly efficient combustion engines on a common platform. In Beijing, the new BMW i4 will be shown to the public for the first time together with the BMW 4 Series Gran Coupé's combustion engine variants, which have also been further developed.

The world premiere of the MINI Aceman at Auto China 2024 marks the third member of the brand's new model family. The all-electric crossover model closes the gap between the new MINI Cooper and the new MINI Countryman.

"What the NEUE KLASSE is to BMW, the New MINI Family is to MINI: the most desirable product range in the history of the brand and the biggest investment we ever made in MINI. At just over four metres long, the Aceman embodies the basic idea of the original, iconic MINI of 1959: progressive design, optimal use of space and a minimal footprint.," said Jochen Goller, member of the Board of Management of BMW AG, responsible for Customer, Brand and Sales.

The Beijing International Automotive Exhibition, in short: Auto China, is one of the most important trade fairs in the international automotive industry. The 18th edition of the exhibition, which alternates with Auto Shanghai, will be held under the theme "New Era, New Cars" and will be open to the public from 25 April to 4 May 2024. At the China International Exhibition Centre in Beijing, car manufacturers, suppliers and service providers from all over the world will present their new models, products and technologies. The BMW Group brands will present their current product range on an exhibition area of around 2,000 square metres.

China premiere: The BMW Vision Neue Klasse.

The BMW Vision Neue Klasse combines the BMW Group's innovative strength and development expertise in the key future fields of electrification, digitalisation and circularity. A reinterpretation of the brand's typical design goes hand in hand with the progress embodied by the Vision vehicle. A clear design language reduced to the essentials with generous surfaces and few striking lines creates an almost monolithic body. Characteristic features such as the BMW radiator grille and the Hofmeister kink counter-swing on the C-pillar. are brought into even sharper focus.

In the interior, the next generation of BMW iDrive offers a unique digital user experience that merges the real and virtual worlds. It consistently puts the driver and his needs at the centre. In addition to the multifunction buttons on the steering wheel and the Central Display, the driver can interact with the vehicle using the innovative BMW Panoramic Vision. For the first time, it projects information across the entire width of the windscreen and is complemented in the Neue Klasse series by the enhanced BMW 3D Head-Up Display. Analogue controls are reduced to a minimum in the BMW Vision Neue Klasse.

The increased use of secondary raw materials, resource-conserving production methods and all-electric drive with sixth-generation BMW eDrive technology will reduce the CO₂ footprint of the Neue Klasse over the entire life cycle of the vehicles. In order to increase recyclability and take a decisive step towards a circular economy, the variety of materials used has also been reduced. An improved dismantling concept also helps to optimise the recycling of Neue Klasse vehicles.

World premiere: The new BMW i4, the new BMW 4 Series Gran Coupé.

The appeal of pure electric premium mobility is also being consistently enhanced in the current model range of the BMW brand. The BMW i4 will be available in four model variants on the world's automotive markets as part of an extensive model revision. The Connected Home Charging Package for intelligent, solar- and load-optimised charging at home will be offered in the first pilot markets. The BMW i4 also offers the Plug & Charge Multi Contract function, which enables charging at fast charging stations without an app or card.

The latest advances in digitalisation are represented by the latest generation of BMW iDrive with QuickSelect based on BMW Operating System 8.5, which is available in both the new BMW i4 and the combustion engine models of the new BMW 4 Series Gran Coupé. With the BMW Curved Display and the BMW Intelligent Personal Assistant, the enhanced BMW iDrive is consistently geared towards operation via touch functions and natural speech. The digital update in the new BMW i4 and the new BMW 4 Series Gran Coupé is accompanied by a redesign of the instrument panel. New steering wheels, interior trims and seat upholstery add modern accents to the premium ambience of all model variants.

On the exterior, the sporty profile of the premium mid-range models, which are extremely successful with both all-electric and conventional drive systems, has been sharpened by the redesign of the BMW radiator grille and headlights. In conjunction with the optional adaptive LED headlights, all models also feature exclusive laser rear lights. The range of exterior colours for the BMW i4 and the BMW 4 Series Gran Coupé has been extended to include the new Cape York Green metallic and Fire Red metallic variants. New aerodynamic 19-inch and 20-inch wheels are also available.

World premiere: the new MINI Aceman.

With its all-electric drive, progressive crossover proportions and innovative digital features, the new MINI Aceman brings fresh impetus to the premium small car segment. It combines the brand's hallmark agility with creative use of space and high functionality, making it the ideal companion in the city. With four doors and a large tailgate, the MINI Aceman is just over four metres long and offers room for five passengers and plenty of storage space for everyday use and weekend excursions.

As a character in its own right, the MINI Aceman appeals to customers who value the expression of individuality and personality in an urban environment. Its reduced, purist exterior design with clearly defined contours and strong edges is an expression of the new MINI design language "Charismatic Simplicity".

The intelligent interior concept maximises space by cleverly arranging seats and stowage compartments to make the most of the available room. The expressive and colourful interior design is made possible by the use of high-quality materials and innovative technologies such as the 3D knitting process for the textile surfaces. The MINI Interaction Unit with circular OLED display, MINI Experience Modes and dynamic projections on the dashboard and door sills provide a holistic user experience of light, motion, interaction and sound.

In case of queries, please contact:

Corporate Communications

Steven Wörns, Spokesperson BMW Group Design
Telefon: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Almut Stollberg, Head of Communications Innovation, Design, Technology, Digital Car
Telefon: +49-151-601-96543
E-Mail: Almut.Stollberg@bmw.com

Renate Heim, Product Communication BMW Automobiles
Phone: +49-89-382-21615
E-mail: Renate.Heim@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW
Phone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de

Franziska Liebert, Press Officer MINI
Phone: +49-151-601-28030
E-mail: Franziska.Liebert@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: Andreas.Lampka@mini.com

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

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Milan. “FUTURE OF JOY” is the name of the exhibition that BMW Group Design is presenting at the Salone del Mobile 2024 in Milan. The focus is on the Neue Klasse and what it means for the design of the BMW brand.

“The Neue Klasse represents the next generation of BMW vehicles with its core characteristics ‘electric, digital, circular’”, says Adrian van Hooydonk, Head of BMW Group Design. “It is a game changer for the entire company. This change is particularly evident in the design. Whether through the fusion of analogue and digital, new bio-based materials or the monolithic design language reduced to the essentials.”

“FUTURE OF JOY” by BMW Design presents working environments in which BMW designers are developing these pioneering solutions for the electric, digital and circular mobility of tomorrow. Visitors will gain insights into the new design strategy and the development process of the two Vision vehicles and will be able to see, hear, feel, taste and smell the Neue Klasse.

The dawn of a new design era.

The aspiration to create technologically excellent products and, at the same time, emotional experiences that put people at the centre is consistently reflected in the exhibition. The entrance portal, which welcomes visitors with a friendly floral design, already forms the gateway to a new world. From the street, the portico already provides a glimpse of the BMW Vision Neue Klasse. With a subtle sound and fragrance experience, the portal immediately gives visitors the feeling of an optimistic and inspiring future. This is made tangible by the BMW Vision Neue Klasse, which presents itself to the public in the new design language of BMW – clear, elegant and timeless – in the centre of the courtyard. The atrium sees itself as a place of encounter, inspiration and reflection.

With the transition into the interior of the exhibition “FUTURE OF JOY” by BMW Design, the visitor enters a warmer world of colours with yellow and orange tones. On a journey through the different design disciplines, interior and exterior, colour and trim design, as well as user interface and sound design, they discover how formerly separate categories merge into one another and together create a holistic user experience. A light show plays with the colour concepts of the two vision vehicles: yellow for the BMW Vision Neue Klasse and orange for the BMW Vision Neue Klasse X. The matt silver ceiling of the room creates a feeling of endless space as a result of reflection and stands for harmony between people and technology. Sustainable colour and material samples, artwork from the work and design process and multimedia presentations of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X enable the audience to immerse itself in the feeling of positive lightness of the Neue Klasse.

“FUTURE OF JOY” by BMW Design is opening as part of the Salone del Mobile from 16 to 21 April 2024 and can be visited between 10 a.m. and 7 p.m. at the House of BMW in Via Monte Napoleone 12 in Milan.

Salone del Mobile – a place for creative exchange.

For the BMW Group design team, the Milan Design Week is one of the essential sources of inspiration and platforms for exchanging ideas with other designers and creative minds from the fields of fashion, art and architecture. Holger Hampf, Head of BMW Group Designworks, together with Alice Rawsthorn, design critic and co-founder of Design Emergency, discussed the topic “Design as Accelerator for Change” at the opening of the Salone del Mobile in the House of BMW. A recording of the talk on the role of design and how it accelerates positive change can be seen at
www.designboom.com

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Munich. A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles sector. The first fully-electric raised derivative on the new architecture will go into series production at Plant Debrecen (Hungary) in 2025.

“Together with the BMW Vision Neue Klasse, the BMW Vision Neue Klasse X showcases the breadth of our future BMW model line-up. The Neue Klasse reflects the variety of all the models that customers want today and in the future – from sporty sedan, with all its derivatives, to modern SAV family,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are underlining that the Neue Klasse is much more than just a car or a specific concept; it is redefining the BMW brand – and, at the same time, will be more BMW than ever.”

The company presented a clear picture of the brand's future as a sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision Vehicle now illustrates how BMW sees the future of its X models. The BMW Vision Neue Klasse X stands for an active lifestyle, efficient dynamics and a confident stance. Its design combines a clear exterior design language with a bright and spacious interior. Special lighting and sound effects enabled by the next generation of BMW iDrive enhance the intuitive digital user experience. The three main characteristics of the Neue Klasse – electric, digital and circular – are expanded here to include a fourth dimension. The driving pleasure that forms the core of the BMW brand is taken to the next level with drive and chassis control developed specially for the Neue Klasse and with the sixth generation of BMW eDrive technology. Its sustainability concept also ensures responsible production, operations, disassembly and recycling.

Innovative drive and chassis control: more dynamic performance, more precision, more efficiency.
A new type of drive and chassis control delivers a superior driving experience that is tailored to individual needs. It is based on a new software stack developed in-house by the BMW Group that will help the vehicles of the Neue Klasse guarantee a smooth drive at all times. Two out of four new super-brains will take the driving experience in the Neue Klasse to a new dimension.

“Neue Klasse means BMW driving at an even higher level,” explains Frank Weber, member of the Board of Management of BMW AG responsible for Development. “The BMW of the future will have four totally new super-brains: high-performance computers working smartly together on what, up until now, was processed separately. We developed the first super-brain completely in-house. It integrates the entire powertrain and driving dynamics with up to ten times more computing power. The second super-brain will enable the next quantum leap in automated driving,” Weber continues. “Going forward, we will combine four key control units in a single high-performance computer. The result will be more dynamic performance, more precision, more efficiency and even more fun to drive.”

Design: BMW X models reimagined with strong characters.
In combination with the two-box design of a BMW X model, the pared-down design language developed for the Neue Klasse also represents a major leap forward in both exterior and interior design. With its increased ground clearance, the fully-electric vehicle architecture offers new possibilities for an even more spacious interior. It allows for a long wheelbase, short overhangs and classic BMW proportions. Large window areas and the panoramic glass roof flood the interior with natural light, creating an airy spaciousness that is complemented by textiles in warm colours.

“The BMW Vision Neue Klasse X provides a look ahead to the X models of the Neue Klasse. The same principles apply to our Sport Activity Vehicles: electric, digital and circular,” says Adrian van Hooydonk, head of BMW Group Design.
“The X models will always remain strong in character: monolithic, clean and with a very distinctive vertical interpretation of the BMW light signature.”

The new brand look for the BMW X models also contributes to the Vision Vehicle’s strong presence. Vertically aligned LED units offer a fresh interpretation of BMW’s hallmark light signature. Front and centre is the BMW kidney grille, reimagined as a three-dimensional sculpture with vertically aligned and backlit contours. Together, the headlights and kidney grille create a lighting effect that is activated as the driver approaches the vehicle and continues in the interior.

The rear section is powerful and athletic. Rear lights that reach far into the centre provide a horizontal interpretation of the familiar BMW L shape. Its 3D-printed elements are individually controlled with variable light intensity to convey a particularly expressive depth effect.

Flush glass surfaces and the bright “Coral Silver” exterior paintwork give the BMW Vision Neue Klasse X a certain lightness. In the rear portion of the side windows, the brand’s signature Hofmeister kink is realised not through chrome edging, but with a “reflective print” that forms a transparent or reflective surface, depending on the viewing angle.

Custom user experience with BMW Panoramic Vision and HYPERSONX WHEEL personalised sound experience.
The slightly elevated seating position ensures a confident driving experience. The redesigned steering wheel with multifunction buttons, Central Display with intuitive touch control functionality and BMW Panoramic Vision, together with the advanced voice control of the BMW Intelligent Personal Assistant, serve as the effortless and intuitive interfaces for human-car interaction. BMW Panoramic Vision projects key information across the full width of the windscreen. It will be complemented in production models of the Neue Klasse by the enhanced BMW 3D Head-Up Display.

In the BMW Vision Neue Klasse X, the Central Display is elegantly integrated into the instrument panel, providing both front passengers with optimal access to all infotainment functions. The colours shown are not only transferred to the ambient light, but also to the backlit textile surfaces of the instrument panel.

The Personal Sound Experience, presented for the first time with the new HYPERSONX WHEEL, opens up further possibilities. With this digital function, car occupants can enjoy their favourite sound on any trip. The sound, generated in real time and adjusted with the tap of a finger on the HYPERSONX WHEEL, is an innovative contribution to the immersive and holistic user experience that transforms the interior of the BMW Vision Neue Klasse X into a personal experience space.

BMW eDrive technology: Sixth generation more efficient than ever.
In the Neue Klasse, overall vehicle efficiency reaches a new level. The latest, sixth generation of BMW eDrive technology is key to this. In addition to improved e-drive units, it also features new and now round lithium-ion battery cells, with a volumetric energy density more than 20 percent higher than that of the prismatic cells previously used. In combination with the transition to an 800-volt system, this will improve charging speed by up to 30 percent – allowing vehicles to charge enough for a 300-kilometre range in just ten minutes. The sixth generation of BMW eDrive also delivers up to 30 percent more range. When it comes to aerodynamics, the BMW Vision Neue Klasse X boasts an impressive new top figure: with drag reduced by 20 percent to a comparable model in the current line-up. New tyre designs and a special brake system for fully-electric vehicles help increase overall vehicle efficiency by up to 25 percent.

Reduced CO₂ footprint through more resource-efficient production and supply chain.
A completely plant-based, mineral-based and petroleum-free surface material “Verdana” was developed for the interior. It will be used in the BMW Vision Neue Klasse X in the lower portion of the door panelling and in the centre console. Maritime plastics are also being utilised for the first time for injection-moulded parts. In selected components, this secondary raw material, which is obtained, for example, from discarded fishing nets, already accounts for 30 percent.

The choice of materials and construction method enable easier disassembly of components and improved recyclability. The side skirts and front and rear apron attachments are also produced from recycled mono-materials. In this, the new design concept follows the principle of the BMW i Vision Circular presented in 2021, which relied extensively on mono-materials to optimise recyclability.

The Neue Klasse also heralds a new chapter in production history. BMW Group Plant Debrecen in Hungary was planned and developed as an iFACTORY.


BMW Group Corporate Communications

Steven Wörns
Press spokesperson, BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Almut Stollberg
Head of Communications Innovation, Design, Technology, Digital Car
Telephone: +49-151-601-96543
Email: Almut.Stollberg@bmw.com

Media website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de

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Munich/Los Angeles. The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines colour-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. The designer piece, with sections of attached film that can be electronically animated, embodies the latest development in colour-change technology for vehicle surfaces in cooperation with E Ink. The BMW i5 Flow NOSTOKANA celebrates its world premiere at the fair opening on 29 February. The contemporary tribute recalls the BMW Art Car designed by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honours the history of the BMW brand and continues the story of our global cultural engagement in a unique way. It combines art and design through progressive technology. Here, technology itself becomes art,” says Adrian van Hooydonk, head of BMW Group Design.

In 1991, Mahlangu designed the 12th BMW Art Car, based on a BMW 525i – becoming the first woman and first African artist to do so. “Her art inspired me years ago, back when the concept of colour change on a car was just an idea in my head,” says Stella Clarke, Research Engineer Open Innovations at the BMW Group. „Now, being able to realise this idea, and work with Esther Mahlangu, is absolutely surreal.” The 88-year-old artist’s signature colours and geometric patterns are perfect for bringing the innovative Flow technology to life in the BMW i5. The versatility of the electrophoretic colour changes makes the fully-electric sedan a dynamic work of art. “It is fascinating to me to see how modern technology can expand my art and make it accessible to a completely new audience,” says Mahlangu.

Mahlangu’s art meets cutting-edge technology.
In the BMW i5 Flow NOSTOKANA, which is named after Mahlangu’s first son, sections of film that can be electronically animated are applied, with two strips each across the roof, bonnet and rear section, as well as the vehicle’s sides. Like an e-book reader, there are several million microcapsules in each E Ink film. The structure and arrangement of the colour particles they contain can be changed by applying an electric voltage. This allows the typical colours and patterns of Mahlangu’s art to be generated in constantly changing compositions.

The animations are also accompanied by an equally extraordinary sound, specially composed by Renzo Vitale, the BMW Group's Creative Director, Sound, for the BMW i5 Flow NOSTOKANA. To combine the soundscape of the BMW brand with that of the South African Ndebele culture, Vitale used sequences from Mahlangu’s voice, as well as the sound of the feather brushes she used for painting. These were combined with sounds produced by the colour pencils employed in the BMW design studio and the acoustic signal heard as feedback when operating the BMW i5’s touch display. This created a sound mix that starts off softly at the beginning of each colour change and increases in intensity as the animation progresses.

To accurately recreate every detail of the complex ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349 sections of film, each of which can be individually controlled. The laser cutting process used to trim the film and the electronic control design were developed in partnership with E Ink. The adaptation of the technology for curved surfaces, as well as the programmed animations, are all BMW Group in-house developments.

Overall, colour-change technology is developing rapidly. The BMW iX Flow featuring E Ink presented in 2022 had the ability to switch from white to black at the push of a button. This was followed just one year later by the first multi-coloured implementation. The 240 sections of film applied to BMW i Vision Dee were able to display up to 32 colours. This latest phase of development now enables even more colours and patterns. At the same time, the sections of the film are more robust – which could make potential future series production easier. However, for the time being, the BMW i5 Flow NOSTOKANA will remain one of a kind.

Tribute to a pioneering artist and her work.
As a globally respected artist, Esther Mahlangu is known for her Ndebele paintings, whose ornamentation originally symbolised major events or festive occasions. Mahlangu separated the designs from their original meaning and transferred them for the first time to canvas, carpets and everyday objects, thus preserving them for the future. The BMW i5 Flow NOSTOKANA is now reinterpreting this artistic language.

In presenting this designer car at Frieze Los Angeles, BMW continues its long-standing cooperation with the renowned art fair. At the same time, the BMW Art Car that formed the basis for this tribute will also be on display in South Africa for the first time in over 30 years as part of the exhibition hosted by the Iziko Museums of South Africa and the BMW Group in Cape Town “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective. The exhibition, which runs until 11 August 2024, honours the life’s work of one of South Africa’s most influential artists and cultural ambassadors.

In Los Angeles, BMW will once again be presenting Frieze Music in collaboration with Frieze. Since 2019, the joint initiative between the two partners has brought together a large group of musicians at the intersection of music and art. The event’s return to Los Angeles will be celebrated on 29 February with a live performance by Sudan Archives at the Hammer Museum.


If you have any questions, please contact:

BMW Group Corporate Communications

Steven Woerns
Press spokesperson, BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Prof. Dr. Thomas Girst
Head of BMW Group Cultural Engagement
Telephone: +49-89-382-24753
Email: Thomas.Girst@bmwgroup.com

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Munich. Designworks, the innovation studio of the BMW Group, has been tapped by real estate developer Magnom Properties to partner in creating an emotionally engaging design for the façade of the new Forbes International Tower in Egypt. The tower is to become a milestone in sustainable urban development in the Middle East. The idea behind architects Adrian Smith + Gordon Gill's concept for the 230-metre (755-foot)-tall building was to create a uniquely modern symbiosis between architecture and the environment. In keeping with this concept, the Designworks team will integrate such features as reflection, illumination, and digital interactivity into their design to create a harmonious sense of interrelatedness between the building, the environment, and the building’s occupants and visitors.

Designworks will also be taking on the design of a continuous user journey across all physical and digital touchpoints of the EV charging park. For this project, the team will draw on the BMW Group’s experience design process, which is focused on the needs of the customer. Magnom Properties CEO Maged Marie comments: “The collaboration with Designworks aligns perfectly with our vision of creating an absolutely exceptional experience – one that integrates innovative technologies to give visitors an entirely new sense of the building, from both the outside and the inside.”

The 55-story business tower, planned in partnership with Forbes, will be part of Cairo’s new administrative and financial district. With a total space of more than 100,000 m² (328,000 sq. ft.), it will set a new benchmark for sustainable architecture. The overarching goal is to minimize the building’s carbon footprint and achieve the highest certifications for ecological construction.

"The BMW Group was the world's first car manufacturer to have its own environmental protection officer and today, sustainability is at the heart of the company´s focus – far beyond the automobile," remarks Holger Hampf, head of Designworks. "As a BMW Group subsidiary, we are proud to be involved in the design for the Forbes International Tower. It is our firm belief that high-quality design can contribute to changing customer mindsets and behavior, promoting more responsible action."

The Forbes International Tower in Egypt is scheduled to be completed in 2027. Additional commercial towers of this type are being planned in the United Arab Emirates and in Saudi Arabia.



If you have any questions, please contact:

BMW Group Corporate Communications

Michaela Martinus
Spokesperson Designworks
Telephone: +49-160-963-13773
Email: Michaela.Martinus@bmw.com

Steven Wörns
Spokesperson BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Media Website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de


About Designworks

Designworks is the BMW Group's innovation studio and a global creative consultancy at the intersection of design, technology and innovation. The "Architects of Future" focus on mobility, product and digital life design, as well as strategic design consulting. The formerly independent creative studio was taken over by the BMW Group in 1995. Designworks acts as a driving force for all brands of the parent company and as an innovation driver for a large number of clients from a wide range of industries, such as IT and consumer electronics, aviation technology, the medical and environmental sectors, and the lifestyle and sports industries.
The studio was founded in 1972 in Malibu, California by Chuck Pelly. Holger Hampf has been at the helm of the consulting agency since 2017.

www.bmwgroupdesignworks.com


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
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Munich. Alexander Buckan will take over from Edgar Heinrich as the new head of BMW Motorrad Design, effective 1 January 2024. Buckan will be responsible for the design of all BMW Group two-wheeled vehicles, rider's equipment and accessories. Edgar Heinrich, who has been BMW Motorrad’s head of Design since 2012, is retiring after 35 years at the BMW Group.

“We are delighted to be able to present our experienced colleague and motorcycle enthusiast Alexander Buckan as the new head of BMW Motorrad Design,” declared Dr Markus Schramm, head of BMW Motorrad. “Alexander has already contributed a great deal to our motorcycle design as the manager of our design team – making him the ideal choice to lead and bring new impetus to BMW Motorrad Design,” added Adrian van Hooydonk, head of BMW Group Design.

Long-serving employee and motorcycle enthusiast Alexander Buckan takes the helm of design team.
Buckan began his career at BMW Motorrad as a transportation designer back in 2003. Since then, he has been responsible for a variety of different models, including the BMW F 800 GS, BMW G 450 X, BMW R 1200 GS LC and BMW R 1200 GS Adventure LC.

In April 2015, Buckan was promoted to head of BMW Motorrad Vehicle Design. As design manager, he worked with Edgar Heinrich on the design of the BMW Motorrad VISION NEXT 100. The design of the BMW CE 04 and BMW CE 02 e-scooters was also Buckan’s responsibility, as well as the design of the new BMW R 1300 GS, which will celebrate its world premiere on 28 September 2023 at BMW Motorrad Welt in Berlin.

Edgar Heinrich: 35 years of passion for BMW Motorrad.
“We would like to thank Edgar Heinrich for his many years of outstanding service,” said Markus Schramm. “His enthusiasm for riding pleasure on two wheels has inspired countless fans around the world.”

Adrian van Hooydonk: “With his creativity and passion for BMW Motorrad, Edgar Heinrich has shaped the brand like no one else. Under his leadership, BMW Motorrad design has been significantly broadened, modernised and, above all, made more emotional.”

Edgar Heinrich began his career at BMW Motorrad in 1985 and was elevated to senior designer in 1992. In 2005, he was appointed head of BMW Motorrad Vehicle Design and, seven years later, assumed overall responsibility as head of BMW Motorrad Design. During this time, Heinrich shaped the brand’s design language and developed motorcycles that set the benchmark for their segments. Models like the BMW R 1100 S sports boxer, the BMW K 1200 R naked bike and the touring enduro icon, the BMW R 1200 GS, were all created under his leadership. Heinrich was also involved in developing HP models, rally motorcycles, electric scooters and the ground-breaking BMW Motorrad VISION NEXT 100 design concept.

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Munich. The world premiere of the BMW Vision Neue Klasse marks a new beginning for the BMW brand, one characterised by a completely fresh way of thinking and approach. THE NEUE NEW is the title of the multi-channel campaign accompanying the Bavarian premium carmaker’s ongoing process of transformation. The campaign’s storytelling captures the central areas of action contained within this transformation and brings an unusual angle to the idea of “the new”.

The campaign THE NEUE NEW – developed and implemented by the agency THE GAME created specially for the BMW Group and the BMW brand – explains in an authentic and accessible way what underpins the “NEU” of the forthcoming NEUE KLASSE. The use of the German word for “new” references the name of this new-generation model series and has an effective and memorable impact in non-German-speaking markets around the world as well as at home. At the same time, the campaign shines the spotlight on the brand promise “Freude forever.” and opens a window to BMW as a future-facing brand focused on meeting peoples’ needs.

“THE NEUE NEW represents our journey into a completely new era of mobility, in which we are putting people front and centre. And its visual implementation is likewise very authentic, accessible and human,” says Jens Thiemer, Senior Vice President Customer and BMW Brand. “The campaign provides an initial example of how we are also employing innovative communication approaches to drive forward the transformation process BMW is currently navigating.”

THE NEUE NEW tells the story of the transformation alongside the key future-focused fields the BMW Group has set itself: the ideal of a circular economy as a progressive mindset geared towards preserving resources; digitalisation focused on identifying and meeting peoples’ needs; and a commitment to electrification with the aim of making the driving pleasure for which the brand is renowned something future generations can also experience.

As a central hub in which these three elements converge, the BMW Vision Neue Klasse embodies a fresh departure fuelled by optimism for the future. Recalling the “mk1” Neue Klasse, which revolutionised the brand’s product range in the 1960s, the storytelling approach is deliberately playing on the German “Neue” in non-German-speaking markets as well as at home and, in so doing, redefining the idea of “the new” itself.

The BMW Vision Neue Klasse shows us here and now how Sheer Driving Pleasure will be interpreted in the years ahead. At its heart is the design language of “intelligent reduction to the essentials”. Meanwhile, the latest generation of BMW iDrive delivers a digital, immersive user experience in which the driver takes centre stage. Every aspect of the development process took sustainability and efficiency as the guiding themes.

THE NEUE NEW: 360-degree campaign follows a “social first” approach.

The campaign strategically orchestrated by THE GAME feeds all the main touchpoints of the various target groups. Alongside various influencer collaborations, the campaign focuses primarily on the brand’s social media channels. A filter for Instagram and Snapchat developed specially for the campaign also allows the BMW Vision Neue Klasse to inspire its audience within an augmented reality experience.

The 360-degree approach of THE NEUE NEW allows it to make a mark with out-of-home activities and double-page spreads in print media, too. The campaign is supported by other measures on BMW channels such as the My BMW App, the brand’s homepage and FREUDE.FOREVER magazine. THE MARCOM ENGINE was responsible for the media planning across all channels and touchpoints.

During the IAA Mobility 2023 in Munich, the campaign also becomes a physical experience. The concept behind the show stand for the BMW Group’s Open Space at Max-Joseph-Platz was the work of creative consultancy Meiré and Meiré. The installation for the BMW Vision Neue Klasse followed THE NEUE NEW campaign approach and was accompanied by communications input from Cologne-based creative agency Elastique, and the key opinion leader & talent agency Pacific took care of the on-site support programme.

Video link: https://www.youtube.com/watch?v=Z1LTr6frDS4

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Munich. With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”

The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle.

“30 percent more range, 30 percent faster charging, 25 percent more efficiency – the Neue Klasse represents a major technological leap that will take EfficientDynamics to new heights. The same applies to its design – which could not be any more futuristic,” says Frank Weber, member of the Board of Management of BMW AG responsible for Development. “With the Neue Klasse, we have embarked on the biggest investment in the company’s history. We are not just writing the next chapter of BMW; we’re writing a whole new book. That’s why the Neue Klasse will certainly impact all model generations.”

New BMW design language: clear, elegant, timeless.
The exterior showcases design elements that will define the different Neue Klasse models. It is clear, elegant, timeless. The new, fully-electric vehicle architecture also opens up new possibilities for the interior design. “The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” explains Adrian van Hooydonk, head of BMW Group Design.

Powerful wheel arches, the retracted greenhouse and steeply forward-slanting “shark nose” front-end are all characteristic BMW features. 21-inch aerodynamic wheels pay tribute to the classic cross-spoke design inspired by motorsports. At the same time, the almost monolithic vehicle body, with strong indentations at the front and rear, as well as large window areas, create a new aesthetic.

The luminous exterior paintwork in “Joyous bright”, with its subtle yellow hue, underscores the friendly, future-oriented personality of the BMW Vision Neue Klasse. Contrast is provided by black side skirts and bumpers. With a higher percentage of secondary raw materials and significantly reduced material variety, targeted improvements have been made to enhance circularity. An improved dismantling concept will also help optimise recycling of the vehicles of the Neue Klasse.

A fresh interpretation of the brand's signature design elements, like the BMW kidney grille and double headlights, transform the vehicle’s front-end into a single interaction area. A lighting effect with precise three-dimensional animation initiates intuitive interaction between the human and their vehicle as soon as they approach the car. E Ink elements in the lower portion of the side windows also feature in the exterior welcome scenario, directing attention to the sensor area that activates automatic door opening. Innovative technology similarly defines the design of the rear lights, with 3D-printed light elements that extend over several levels and are controlled in a targeted manner to create a unique impression of depth.

Providing vision: Next generation of BMW iDrive.
Analogue operating controls have been reduced to a minimum in the BMW Vision Neue Klasse. Human-car interaction takes place through the BMW Panoramic Vision, the Central Display and multifunction buttons on the steering wheel. The user experience is rounded out by the tried-and-tested voice control of the BMW Intelligent Personal Assistant. In this way, the next generation of BMW iDrive offers a modern interpretation of the driver orientation typical of the brand.

As it did with the introduction of the BMW iDrive controller in the centre console and the BMW Head-Up Display, the brand is once again leading the world with BMW Panoramic Vision, which will be available for the first time in the Neue Klasse. Information is projected at the ideal height into the driver's line of sight and, for the first time, across the entire width of the windscreen. This innovation will complement the enhanced BMW Head-Up Display in the production models of the Neue Klasse.

In the next generation of BMW iDrive, both the driver and front passenger are able to interact with information displayed on BMW Panoramic Vision, creating a shared user experience. Drivers can move content shown on the Central Display to the BMW Panoramic Vision with a simple gesture.

A coordinated choreography between the ambient lighting and graphic elements of the Central Display and BMW Panoramic Vision enriches the user experience – which can also be customised using My Modes. In My Mode ‘Sport’, specific displays are set against a yellow background to support dynamic driving. The new BMW iDrive is based on a highly integrated software architecture that consolidates data related to the driving experience and infotainment with data from the vehicle's electronics and electrical system and the BMW cloud. Interaction between human and vehicle can thus be tailored even more closely to the driving situation and individual needs, enabling a totally new perception of mobility.

Bright cord fabrics create a comfortable atmosphere inside the BMW Vision Neue Klasse. The light-coloured instrument panel supports the steering wheel, which is flattened at the top and bottom, as well as the Central Display with Matrix-Backlight in the outline of a parallelogram. A smartphone charging cradle and the glassy selector lever space on the centre console. The front seats are attached to the floor by a single bracket, freeing up additional legroom in the rear compartment, where passengers can enjoy the spaciousness created by having two individual seats. The design of the interior, which is completely free of decorative chrome or leather, helps optimise the carbon footprint of the production process.

CO2-reduced production, sixth-generation BMW eDrive technology.
Manufactured at the new plant in Debrecen entirely without fossil fuels and with much wider use of raw and secondary materials produced with reduced CO₂, the Neue Klasse will also provide significant impetus for resource-efficient individual mobility. High energy efficiency during the vehicle use phase will be ensured by optimising weight, air and rolling resistance, as well as through intelligent heat management, especially for the electric drive train, using sixth-generation BMW eDrive technology.

In addition to highly efficient electric motors, major advances in the new BMW eDrive technology include newly-developed round battery cells, with more than 20 percent higher energy density than that of the prismatic cells previously used. The sixth generation of BMW eDrive technology will improve the charging speed for Neue Klasse models by up to 30 percent, in addition to boosting their range by up to 30 percent. As a result of all these measures, overall vehicle efficiency will increase by up to 25 percent.

Innovations guarantee signature BMW driving pleasure for future generations.
Electrification, digitalisation and circularity are the core elements of the transformation that is being actively shaped by the BMW Group and began with the electrified models of the BMW i brand. The BMW i Vision Circular highlights the tremendous potential that can be leveraged by systematic implementing a circular economy that reduces consumption of raw materials and lowers CO₂ emissions. BMW i Vision Dee, on the other hand, shows how digital, human-centric technology can enrich the user experience.

All these topics are now coming together in the BMW Vision Neue Klasse, a vehicle that represents the whole range of technological innovations through which the BMW Group is demonstrating its future sustainability. The BMW Vision Neue Klasse signals the start of a new era of individual mobility that is rich in digital experiences, locally emission-free and circular in the long term – guaranteeing typical BMW driving pleasure for generations to come.

Dodatne informacije so na voljo spodaj in v priponki v angleščini.  

Munich. The MINI design studio has invited up-and-coming collage artist Constantin Prozorov to create a fresh presentation of the new MINI model family by reinterpreting digital image worlds in his unique style. Thanks to the striking image compositions he creates, Prozorov has already made a name for himself in the fashion industry. For MINI design, he generated three mesmerising collages that position the brand’s future models centre-stage amid fantastical illustration and animations.

The MINI design team draws inspiration and creative momentum from the art and fashion scene. While Prozorov has already created digital image worlds for luxury fashion brands such as Louis Vuitton, Gucci and Moncler, this is the first time he has collaborated with an automotive brand. He is known for the modern, avant-garde aesthetics of his collages; just as in the classical roots of this art form, Constantin Prozorov breathes new life into existing material. For his work in the MINI design studio, he used the background motifs in front of which the brand’s new models are introduced for a range of different presentations. Using digital technology, he composed the artwork provided by the MINI designers in a new way, and then complemented it with the fantastical figures and floral elements which make his work so distinctive.

„Constantin Prozorov’s artistic style offers an inspiring viewpoint on the design of the new MINI family,” says Oliver Heilmer, Head of MINI Design. “It is unique, playful and full of positive energy.” During more than a year of collaboration between the artist and the MINI design studio, three urban dream worlds have been created in which surreal elements are seamlessly merged into the representation of the new MINI models and the surroundings staged for them. Each of these collages is composed of up to 200 levels and can be viewed both as a static image world and in the form of an animated clip.

All collages are interwoven with unifying stylistic elements that unite them into a triptych: from the colourful towering rooftop which makes a stage for the new all-electric MINI Cooper, to a water-rich landscape with picnic area for the new all-electric MINI Countryman, to a bright and lively urban environment showcasing the future all-electric MINI Aceman. There are also charming details that only reveal themselves to the observer on closer inspection: the Spike digital character rendered as an art toy in the collage for the MINI Cooper; a glistening dolphin crossing the path of the MINI Countryman; or a stylised playing card as a placeholder for the MINI Aceman.

This artist has a keen eye for fashion, and from the new MINI models he was particularly taken by the interior surfaces made from recycled knitwear. They appear repeatedly in his collages as an abstracted, oversized element. Prozorov also incorporates design features such as the brand’s characteristic slotted hole as well as familiar motifs from pop culture and contemporary art. The approach encourages the observer to think beyond traditional boundaries and invites them to engage in the wide-ranging opportunities offered by art and design.

The MINI designers found that the exchange with Constantin Prozorov opens fresh perspectives on the MINI models even for them. Conversation with creative minds from different disciplines has always been one of the most important sources of inspiration. The results of the latest collaboration will be presented as part of IAA Mobility 2023. 

Dodatne informacije so na voljo spodaj in v priponki v angleščini. 

Munich. The new MINI family all-electric models get sound worlds distinctive to the brand for an even more immersive driving experience. The repertoire includes completely new driving sounds in the interior, an unmistakable brand sound to distinguish it as a MINI in the exterior, jingles for the new MINI Experience Modes as well as new sound icons for information and warning functions.

„The new sounds are an integral part of the digital experience and individually tailored to the character of each of the new models. They make an emotive appeal to the passengers in the interior while shaping the acoustic perception to the outside world. They also make it sound as well as look as unmistakably a MINI,” says Oliver Heilmer, Head of MINI Design. These can be experienced for the first time in the new MINI Cooper Electric.

The new MINI Sound DNA is based on the essential brand values and exudes a positive, charismatic aura. The MINI Experience Modes become the stage for the completely newly created sound worlds. Analogue instruments, digital technology and artificial intelligence combine to generate sounds that simultaneously define it as MINI, convey information and arouse emotions.

Four driving sounds for an individual user experience.
The MINI “Core”, “Go Kart”, “Timeless” and “Balance” Experience Modes feature individually curated driving sounds that acoustically feed back to the driver during acceleration. These sounds are audible in the interior of the future MINI models, emotionalising the driving experience and also conveying an authentic yet informative impression of the driving situation.

The default sound world for the new MINI model family will be the “Core” driving sound. It is the only sound mode that is not only heard inside the vehicle, but outside it as well, as acoustic pedestrian protection. As a MINI brand sound, it sounds inviting, energetic and inspiring. “The new sound design for MINI is inspired by Nicolaus Copernicus, who depicts the heliocentric view of the world in which the planets revolve around the sun,” says Renzo Vitale, Creative Director Sound at the BMW Group. “We drew inspiration from the round shape of the OLED central display for the ‘Core’ driving sound. It reminds us of the sun radiating warmth. In an analogy to the planets, which each reflect the sunlight in their own way, we designed different sound components that vary depending on the driving situation.”

The MINI “Go Kart” driving sound was created for a particularly sporty driving experience. This features strongly pronounced pitch and load curves, forming a fitting sound backdrop for agile and dynamic driving.

Tradition and progress come together in the MINI “Timeless” driving sound. The engine sounds of conventionally powered models from the classic Mini to the MINI John Cooper Works GP were sampled and combined with a futuristic interpretation of the MINI “Core” driving sound to create an acoustic journey through time. The more intensively the vehicle accelerates, the more the sound morphs from the internal combustion engine past to the purely electric present.

A fourth soundscape opens up with the MINI “Balance” driving sound. It was originally designed for the MINI Vision Urbanaut and is based on the sounds experienced in a forest at different times of the day and night: from the babbling of a stream to the chirping of crickets and the rustling of the wind in the treetops. The resulting worlds of sound give a sense of relaxation and well-being on board the future MINI models.

Characteristic jingles and striking earcons.
The driving sounds for the future MINI family are assigned to the equally new Experience Modes. Their activation is announced with a characteristic jingle. This short sound sequence gets the occupants in the mood for the change to a new vehicle setting.

Another component of the completely new sound worlds for the new MINI family are known as earcons. Similar to optical icons, these serve as distinctive audible symbols to alert to certain events or information. Around 30 of these sound signals have been newly designed: from the acoustic accompaniment of the turn indicator to the seat-belt warning system and the Park Distance Control (PDC) tones. In future, they will fulfil their function as clearly identifiable signals with a distinctive and brand-typical sound, which will catch the attention of the occupants or warn of any dangers with their different sound characteristics and intensities.

Dodatne informacije so na voljo spodaj in v priponki v angleščini.

Munich/Las Vegas. The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name “Dee” stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours. 

“With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations.”

With its intelligent, almost human capabilities, BMW i Vision Dee accompanies drivers not only through real-life situations on the roads, but also in their digital environment.

“A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences,” said Frank Weber, member of the Board of Management of BMW AG responsible for Development. “Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building.”

BMW Mixed Reality Slider: into the virtual world in five steps
The BMW Mixed Reality Slider, in combination with the advanced Head-up Display, is the digital highlight and central operating control of BMW i Vision Dee. Using shy-tech sensors on the instrument panel, drivers can decide for themselves how much digital content they want to see on the advanced Head-Up Display. The five-step selection ranges from analogue, to driving-related information, to the contents of the communications system, to augmented-reality projection, right up to entry into virtual worlds. In parallel, dimmable windows can also be used to gradually fade out reality. Mixed reality can be experienced in BMW i Vision Dee in an immersive way that engages different senses without requiring any additional tools, creating a new dimension of driving pleasure for the user.

Advanced BMW Head-Up-Display: in NEUE KLASSE from 2025
The BMW Group is known in the automotive sector as a trailblazer for the Head-Up-Display and has systematically refined this technology over the past two decades. In BMW i Vision Dee, projection across the entire width of the windscreen allows information to be displayed on the largest possible surface – which only becomes recognisable as a display once it is activated. In this way, the BMW Group demonstrates the huge potential of projection technology and BMW i Vision Dee visualises how a advanced Head-Up-Display could also be utilised in the future for the display and operating concept. The standard-production version of the BMW Head-up-Display extending across the full width of the windscreen will be used in the models of the NEUE KLASSE from 2025 onwards.

Welcome scenario with voice and phygital icons
The digital experience already begins outside the vehicle, with a personalised welcome scenario that combines graphical elements, light and sound effects. Natural language serves as the simplest, most intuitive form of interaction, enabling perfect understanding between humans and their vehicles. The headlights and the closed BMW kidney grille also form a common phygital (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions. This means BMW i Vision Dee can talk to people and, at the same time, express moods such as joy, astonishment or approval visually. BMW i Vision Dee can also project an image of the driver’s avatar onto the side window to further personalise the welcome scenario.

World premiere for full-colour E Ink technology
Following the spectacular debut of the BMW iX Flow Featuring E Ink at CES 2022, the BMW Group is now unveiling a full-colour version of the E Ink technology in BMW i Vision Dee that will be used as the outer skin of the vehicle for the first time worldwide.

BMW i Vision Dee, rather than simply alternating between black and white, now showcases a multi-coloured, fully variable and individually configurable exterior. An ePaper film from the BMW Group’s cooperation partner, E Ink, is applied to the body to create this magical display of colour. Up to 32 colours can be displayed.

The body surface of the BMW i Vision Dee is divided into 240 E Ink segments, each of which is controlled individually. This allows an almost infinite variety of patterns to be generated and varied within seconds. The laser cutting process used to trim the films and the electronic control design were developed in partnership with E Ink. The adaptation of this technology for curved surfaces and the programming of the animations, were developed by BMW Group’s in-house engineers – enabling a form enabling a form of customisation that is unique throughout the automotive sector worldwide.

Reductive design – inside and out
The design of BMW i Vision Dee has been deliberately pared down to focus attention on the digital experience and the DNA of the BMW brand. The exterior is defined by the classic three-box sedan design that forms the core of the BMW brand. Traditional design elements, like the BMW kidney grille, twin circular headlights and the Hofmeister kink, are reimagined, with phygital icons replacing analogue elements. This gives BMW i Vision Dee its own digital, but human, character.

Inside, digitalisation goes hand in hand with reductive use of materials, operating controls and displays to ensure nothing distracts from the digital experience and the new feeling of enhanced driving pleasure. The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated by moving the thumb. These phygital touchpoints control selection of the content projected onto the windscreen and, together with the Head-Up Display, thus support the principle of “hands on the wheel, eyes on the road”.

“With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world – with the driver always in control,” said Adrian van Hooydonk, head of BMW Group Design. “Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer together.”

Another milestone on the road to the NEUE KLASSE
The future of the BMW Group is electric, circular and digital. BMW i Vision Dee represents the digital aspect of this trio and will be another milestone on the road to the next vehicle generation, the NEUE KLASSE. The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.

Dodatne informacije so na voljo spodaj in v priponki v angleškem jeziku.

Munich. The new, all-electric BMW i7 (energy consumption combined according to WLTP: 19.6–18.4 kWh/100 km; CO₂ emissions: 0 g/km) heralds a new era for the brand’s quintessential driving pleasure and exclusive travel comfort. It embodies the innovative form of individual mobility in the luxury segment and also expresses this through the creation of holistic sound worlds. These range from the welcome scenario to the ready-to-drive signal and the drive sounds for each selected My Mode through to the acoustic soundscapes combined with the BMW Theatre Screen, available here for the first time. With the factory-fitted BMW IconicSounds Electric, the brand’s locally emission-free premium model offers entirely new soundscapes that are generated by the interaction between driver and vehicle and are a core component in the design of a unique driving experience.

Including the exclusive soundscapes for the optional Theatre Mode, the complete sound spectrum of BMW IconicSounds Electric can be experienced for the first time in the new BMW i7. The sounds, which are unique in the automotive sector, have been developed in a collaboration between the BMW Group and two-time Academy Award winning composer Hans Zimmer. They reinforce the authentic agreement of the vehicle’s character with BMW design and the resulting driving experience in the world’s first all-electric luxury saloon.

The sound experience in the BMW i7 can be individually selected via My Modes. In addition to Personal, Sport and Efficient settings, the modes Expressive and Relax are also available as standard. In the BMW i7, each of these modes is also associated with an independent sound world. The intensity and frequency of the drive sound are based on the position of the accelerator and the driving situation, creating an individually customised sound profile for each My Mode. The close interaction between driver and vehicle thus creates a distinctive acoustic backdrop. Selecting either the Expressive or the Relax mode results in a particularly intense interaction. They enable the driver of the BMW i7 to create an individual, holistic user experience of sound, lighting mood and graphics on the BMW Curved Display, shaped by the driver’s mood and driving style.

The new BMW i7 has a model-specific sound application that authentically emphasises the future-oriented character and exclusive driving experience in the all-electric luxury saloon. "We want to offer customers a unique driving and travel experience in the BMW i7. In the area of user experience, we are breaking new ground to achieve this, which also includes the drive sound," explains Domagoj Dukec, Head of BMW Design. "Sound in particular plays a central role in the emotional connection between the driver and his vehicle. Innovations such as BMW IconicSounds Electric make the BMW i7 a pioneer for a new, holistic driving experience."

With My Modes, the driver can create an all-round user experience that includes a wide range of vehicle settings. In the BMW i7, this includes the drive sound. The spherical sounds of the Personal setting emphasise the progressive character of the model, while the soundscape in the Sport setting has a powerful and pronounced acoustic presence. A very lively and dynamic sound characterises the acoustic experience in Expressive mode, while an immensely relaxing sound backdrop is created in Relax mode. The characteristic sound sequences when starting and switching off the drive system are part of BMW IconicSounds Electric, as are the sounds that accompany the activation of the optional Theatre Screen for passengers in the back.

The acoustic feedback from the movements of the accelerator is only completely suppressed in Efficient mode. Due to the outstanding acoustic vehicle characteristics of the new BMW i7, the resulting silence in this mode is as clear and pure as the intensive sound experience in the other modes. The all-electric luxury saloon has optimised soundproofing that effectively insulates the interior from external noises. The excellent acoustic comfort of the new BMW i7 can be attributed to the acoustic optimisation of the electric drive units, a model-specific storage concept and newly developed noise encapsulation for electric motors, as well as the chassis’ increased rigidity at the front and tyres with foam absorbers. In addition, aerodynamic noises are significantly reduced thanks to clearly designed chassis surfaces, flush-mounted door handles and aerodynamically optimised exterior mirrors as well as an almost fully sealed underbody. This allows all aspects of the characteristic and emotionally powerful sound worlds of BMW IconicSounds Electric to be fully experienced without any interference.

Domagoj Dukec se je kot vodja oblikovanja BMW v preteklosti podpisal pod mnoge tehnološke in vizualne presežke vozil BMW. Kot oblikovalcu mu je izjemno pomembno, da ustvari nekaj, kar hkrati navduši in je pomenljivo. Združitev umetniške vizije in tehnologije pa je nekaj, kar si želi videti tudi pri oddanih delih umetniškega natečaja RE:DESIGN iX. Natečaj v čast 50 letnici kulturnega udejstvovanja skupine BMW predstavlja edinstveno priložnost mladim ustvarjalcem, saj jih na interaktiven in dostopen način vabi, da skupaj s podjetjem soustvarjajo trajnostno prihodnost.


»Pri združevanju umetnosti in tehnologije gre za dve edinstveni komponenti, ki lahko ustvarita zanimivo in razburljivo izkušnjo,« dodaja Domagoj Dukec, ki vozilo BMW iX predstavlja kot njihovo interpretacijo tega zahtevnega koncepta. Obenem upa, da bo le-ta navdihnila sodelujoče umetnike pri ustvarjanju lastnih predlogov. Vsem skupaj svetuje, da uporabijo individualen, oseben in predvsem umetniški pogled na vozilo, in se veseli izbora, ko bo s preostalimi žiranti izbiral zmagovalno idejo. Med oddanimi deli bo iskal lastno interpretacijo koncepta, ki združuje eleganco in dinamiko. Želi si, da so oddana dela pomenljiva, saj gre za interpretacijo tehnologije, ki dandanes olajšuje življenje vseh nas.



Zmagovalna umetniška ideja natečaja RE:DESIGN iX bo tudi fizično aplicirana na vozilo, ki bo privabljalo radovedne poglede na slovenskih cestah in predstavljalo potujočo razstavo.

Umetniki do 35. leta imajo tako do vključno danes, 18. februarja 2022, edinstveno priložnost, da si s svojo umetniško vizijo, odprejo vrata v svet nadaljnjega kulturnega udejstvovanja. Prijave za umetniški natečaj RE:DESIGN iX potekajo na tej povezavi.

Avtor oziroma avtorica zmagovalnega kreativnega predloga poleg fizične aplikacije predloga na vozilo BMW iX in medijske izpostavljenosti v sklopu projekta, prejme tudi denarno nagrado v višini 1.500 EUR.

BMW Slovenija bo dodatno nagradila tudi drugi dve najboljši umetniški deli, drugo- in tretjeuvrščeni bosta tako prejela denarno nagrado v višini 500 EUR.

Ožji izbor najboljših kreativnih predlogov bo kontaktiran v drugi polovici februarja, da predstavijo svoj projekt žiriji. Zmagovalna umetniška vizija pa bo javno predstavljena v začetku aprila.

Žirijo za izbor najbolj kreativnih predlogov sestavljajo:

• Domagoj Dukec, vodja oblikovanja BMW.
• Alenka Gregorič, kustosinja za sodobno umetnost, umetniška vodja Cukrarne in Galerije Tobačna.
• Miran Mohar, slikar, član skupine IRWIN in prodekan AVA akademije za vizualno umetnost v Ljubljani.
• Kristina Rutar, umetnica, docentka na ALUO Unikatno oblikovanje.
• Maša Gala, vizualna umetnica, akademska slikarka, KD 3kolektiv.

Nagovori žirije mladim ustvarjalcem, kjer predstavijo svoje videnje projekta, pričakovanja glede prispelih avtorskih del in nasvete mladim ustvarjalcem so na voljo na spletni strani projekta ter med video in avdio gradivom.

RE:DESIGN iX

BMW Slovenija vabi mlade ustvarjalce, da uresničijo svojo umetniško vizijo

Nagovori slovenskih članov žirije

BMW Slovenija v sodelovanju z umetniki in umetniškimi ustanovami ponuja z lokalnim projektom RE:DESIGN iX platformo ustvarjalcem do 35. leta, da izkoristijo edinstveno priložnost in prijavijo svoje umetniške vizije novega BMW iX, ki predstavlja tehnološkega zastavonošo BMW Group. Prijave potekajo do vključno 18. februarja 2022.


Kot je poudarila članica žirije Kristina Rutar, je umetnost zrcalo časa in družbe. Povezovanje področja umetnosti in tehnologije pa naraven potek razvoja civilizacije. V času hitrih sprememb sta odgovornost in zanesljivost izjemnega pomena. BMW Group verjame, da je umetniško udejstvovanje sestavni del naše družbene povezanosti. Spremembe pa potrebujejo tudi nove začetke. Zgodbo o novemu začetku v teh mesecih piše BMW Slovenija, ki v sodelovanju s priznanimi obrazi umetniške sfere, postavlja nove fizične meje umetnosti.


BMW Slovenija v čast 50 letnici kulturnega udejstvovanja skupine predstavlja lokalni projekt RE:DESIGN iX, ki ponuja nove priložnosti mladim ustvarjalcem. Obenem pa jih na interaktiven in dostopen način vabi, da skupaj s podjetjem soustvarjajo trajnostno prihodnost.

BMW Slovenija tako išče kreativno rešitev, ki bo predstavljala umetniško preobleko – RE:DESIGN novega BMW iX, ki je trajnostni, tehnološki in elektrificiran zastavonoše BMW Group. Umetniška ideja bo tudi fizično aplicirana na vozilo, ki bo privabljalo radovedne poglede na slovenskih cestah in predstavljalo potujočo razstavo.

Prijave že potekajo, ustvarjalci do 35. leta pa imajo do vključno 18. februarja 2022, edinstveno priložnost, da si s svojo umetniško vizijo odprejo vrata v svet nadaljnjega kulturnega udejstvovanja. Prijave za umetniški natečaj RE:DESIGN iX potekajo na tej povezavi.

Da gre za pomemben preplet kulture in tehnologije poudarja tudi članica žirije, Alenka Gregorič, kustosinja za sodobno umetnost, umetniška vodja Cukrarne in Galerije Tobačna, ki bo pri oddanih delih iskala predvsem iskrenost, inovativnost in avtorsko poetiko. Dodaja še, da gre za edinstven projekt, ki mladim ponuja pobeg iz cone udobja in predvsem drzno vabilo k ustvarjanju in postavljanju novih mejnikov na svoji umetniški poti.


Izjemni tehnološki napredki dandanes umetnosti ponujajo rešitve, ki jih v zgodovini ni bilo. »Pri natečaju RE:DESIGN iX gre za eno redkih iniciativ visoko tehnoloških podjetij, ki gradi poseben odnos do sodobne umetnosti« projekt pozdravlja slikar Miran Mohar. Prepričala ga bo avtentičnost koncepta in presežni element, ki bo šel prek dekoracije avtomobila in bo postal umetniško delo.


Umetniški navdušenci do 35. leta imajo tako do vključno 18. februarja 2022, odlično priložnost, da s svojo kreativno idejo nadgradijo oziroma predrugačijo vzpostavljeni dizajn avtomobila.

Umetnica Kristina Rutar v tem prepoznava edinstven izziv za mlade ustvarjalce, ki lahko skozi to svežo priložnost odkrivajo nove likovne izraze na umetniškem in oblikovalskem področju. Akademska slikarka Maša Gala pa vsem sodelujočim svetuje, naj z likovnimi sredstvi izrazijo svoj pogled na trajnostni razvoj, prihodnost mobilnosti in kreativne rešitve ter jih konceptualno povežejo v avtorsko celoto. Poudarja pa tudi, da bo ob sami kreativni ideji pomembna tekstovna utemeljitev koncepta, zakaj je njihovo avtorsko delo povezano z razpisanimi temami, kot so tehnologija, mobilnost in trajnost.


Avtor oziroma avtorica zmagovalnega kreativnega predloga poleg fizične aplikacije predloga na vozilo BMW iX in medijske izpostavljenosti v sklopu projekta, prejme tudi denarno nagrado v višini 1.500 EUR.

BMW Slovenija bo dodatno nagradila tudi drugi dve najboljši umetniški deli, drugo- in tretjeuvrščeni bosta tako prejela denarno nagrado v višini 500 EUR.

Ožji izbor najboljših kreativnih predlogov bo kontaktiran v drugi polovici februarja, da predstavijo svoj projekt žiriji. Zmagovalna umetniška vizija pa bo javno predstavljena v začetku aprila.

Žirijo za izbor najbolj kreativnih predlogov sestavljajo:

• Domagoj Dukec, vodja zunanjega oblikovanja pri BMW Group.
• Alenka Gregorič, kustosinja za sodobno umetnost, umetniška vodja Cukrarne in Galerije Tobačna.
• Miran Mohar, slikar, član skupine IRWIN in prodekan AVA akademije za vizualno umetnost v Ljubljani.
• Kristina Rutar, umetnica, docentka na ALUO Unikatno oblikovanje.
• Maša Gala, vizualna umetnica, akademska slikarka, KD 3kolektiv.

Nagovori žirije mladim ustvarjalcem, kjer predstavijo svoje videnje projekta, pričakovanja glede prispelih avtorskih del in nasvete mladim ustvarjalcem so na voljo na spletni strani projekta ter med video in avdio gradivom.

BMW Slovenija ob 50 letnici kulturnega udejstvovanja skupine BMW, v sodelovanju z umetniškimi ustanovami, premika meje umetnosti v sklopu lokalnega projekta RE:DESIGN iX. Združevanje umetnosti in tehnologije je zapisano globoko v zgodovini BMW ter predstavlja pomembno povezavo med preteklostjo, sedanjostjo in prihodnostjo. BMW Slovenija tako ob obletnici kulturnega udejstvovanja skupine razpisuje natečaj za umetnike do 35. leta, kjer jih poziva, da prijavijo dela, ki prikazujejo njihovo umetniško vizijo prepleta trajnostne mobilnosti in tehnološke naprednosti. Zmagovalna kreativna rešitev bo predstavljala umetniško preobleko – RE:DESIGN novega BMW iX, ki je trajnostni, tehnološki in elektrificiran zastavonoša BMW Group.


Globalni izzivi, kot so podnebne spremembe in urbanizacija, se obravnavajo kot priložnosti za spodbujanje inovacij, ki ne izboljšajo le izkušenj strank, temveč imajo tudi pozitiven družbeni in okoljski vpliv. Pozitiven družbeni vpliv pa se odraža tudi v umetnosti.

Gradnja mostov med tehnologijo in umetnostjo je zapisana globoko v zgodovini BMW in predstavlja pomembno povezavo med preteklostjo, sedanjostjo in prihodnostjo. Skupina BMW se zavzema za podporo in pospeševanje kulture ter partnerstvo s priznanimi ustanovami in umetniki. Z medsebojnim spoštovanjem in radovednostjo BMW povezuje ljudi skozi kulturo po vsem svetu - tako fizično kot virtualno. Pristop, osredotočen na ljudi, je ključni element naše vizije. Svoboda ustvarjanja je enako pomembna za umetnike in BMW kot oblikovalca inovacij za trajnostno in odgovorno mobilnost. Za več inovacij ter manj emisij si prizadeva tudi BMW Slovenija, ki v teh dneh pričenja nov projekt, ki združuje umetnost in tehnologijo.

BMW Slovenija ob letošnjem praznovanju 50 letnice kulturnega udejstvovanja znotraj skupine, predstavlja lokalni projekt RE:DESIGN iX, ki ponuja nove priložnosti za mlade umetnike. Obenem pa želi sporočiti razvoj skupine BMW kot trajnostne organizacije na interaktiven in dostopen način.

Umetniški natečaj RE:DESIGN iX.
BMW Slovenija s projektom išče nove in ustvarjalne načine za združevanje umetnosti in najnovejših tehnologij, z namenom, da ustvari nekaj povsem novega in vznemirljivega. Natečaj predstavlja ustvarjalno ponazoritev, kako pomembna je mobilnost za mlade umetnike in izzivi, s katerimi se soočajo pri izražanju svoje naelektrene umetnosti. BMW Slovenija tako išče kreativno rešitev, ki bo predstavljala umetniško preobleko – Re:design novega BMW iX, ki je trajnostni, tehnološki in elektrificiran zastavonoše BMW Group.

Velike sanje na poti do uresničitve potrebujejo tudi veliko podpore. BMW Slovenija se iskreno zahvaljuje uveljavljenim predstavnikom umetniškega sveta, da so sprejeli vlogo in poslanstvo, da projekt izpolnjuje najvišje standarde.

Žirijo za izbor najbolj kreativniv predlogov sestavljajo:
- Domagoj Dukec, vodja zunanjega oblikovanja pri BMW Group.
- Alenka Gregorič, kustosinja za sodobno umetnost, umetniška vodja Cukrarne in Galerije Tobačna.
- Miran Mohar, mednarodno priznani umetnik, član skupine IRWIN in prodekan AVA akademije za vizualno umetnost v Ljubljani. 
- Kristina Rutar, umetnica, docentka na ALUO Unikatno oblikovanje.
- Maša Gala, vizualna umetnica, akademska slikarka, KD 3kolektiv.

Ožji izbor najboljših kreativnih predlogov bo kontaktiran v drugi polovici februarja, da predstavijo svoj projekt žiriji. Zmagovalna umetniška vizija bo objavljena v začetku marca 2022.

BMW Slovenija podpira trdo delo na poti do uresničitve svojih sanj. Zato avtorja oziroma avtorico zmagovalnega kreativnega predloga nagrajuje z:
- Fizično aplikacijo kreativnega predloga na vozilo BMW iX.
- Medijsko izpostavljenostjo v sklopu projekta RE:DESIGN iX.
- Denarno nagrado v znesku 1.500 EUR.

BMW Slovenija bo dodatno nagradila druga dva najboljša umetniška dela, in sicer:
2. mesto: 500 EUR
3. mesto: 500 EUR

BMW Slovenija k sodelovanju vabi umetnike do 35 let, ki se na razpis lahko prijavijo do vključno 18. februarja 2022. Prijave za umetniški natečaj RE:DESIGN iX potekajo na tej povezavi.

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BMW GROUP IN UMETNOST.
BMW Group že 50 let podpira umetnost in kulturo s številnimi pobudami kot pristen način sodelovanja s potrošniki po vsem svetu. Mednarodno uveljavljen projekt BMW Art Cars je inovativen prikaz, kako je umetnost mogoče estetsko združiti z vozili, kar odraža kulturni in zgodovinski razvoj umetnosti, oblikovanja in tehnologije. Znani umetniki z vsega sveta že od leta 1975 oblikujejo avtomobile BMW. Razstave v zbirki BMW Art Car do danes vključujejo dela priznanih umetnikov, kot so Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, David Hockney, Jenny Holzer, Olafur Eliasson, Cao Fei, John Baldessari in Jeff Koons.

TRAJNOST PRI BMW GROUP.
BMW Group si je zadal ambiciozen cilj, in sicer ustvariti najbolj trajnostno vozilo in biti vodilni ponudnik premium trajnostne mobilnosti. Okoljska in družbena trajnost, odgovorni izdelki in jasna zavezanost k ohranjanju virov so jedro strategije podjetja. To ne obravnava le emisij, ki jih povzročajo vozila, temveč zajema celotno vrednostno verigo - celotno dobavno verigo, proizvodne procese, fazo uporabe in recikliranje. Glavni cilj skupine BMW, ki si prizadeva doseči podnebno nevtralnost, je zmanjšati emisije CO2 v celotnem življenjskem ciklu vozila. Vendar pa je cilj podnebne nevtralnosti in mobilnosti brez emisij mogoče doseči le z različnimi tehnologijami elektrificiranega pogona. Popolnoma električna mobilnost je v samem osrčju znamke BMW. Do leta 2030 bo približno polovica prodaje vozil skupine BMW v celoti električna. Poleg elektrifikacije portfelja izdelkov in prehoda na obnovljivo energijo za proizvodnjo se podjetje osredotoča zlasti na načela krožnega gospodarstva in uporabo sekundarnih materialov. S tem pristopom je skupina BMW dosegla vodilni položaj na svetovnih trgih električnih avtomobilov.

BMW iX.
Pri preoblikovanju skupine BMW v smeri elektromobilnosti vozilo BMW iX naznanja novo dobo. Model, ki je ustvarjen izključno za električno mobilnost, temelji na novem naboru orodij za prihodnost, katerega ogromen potencial za inovacije na področju avtomatizirane vožnje, delovanja, povezljivosti in digitalnih storitev se pretvori v vrhunsko mobilnost, ki ji v tem segmentu ni para. K proizvodnji BMW iX z učinkovito rabo virov prispeva tudi visok delež sekundarnega aluminija in reciklirane plastike. Notranjost je opremljena z lesom, certificiranim s strani Sveta za nadzor gozdov, usnjem, strojenim z izvlečkom oljčnih listov, in drugimi naravnimi materiali. BMW iX v celotnem življenjskem ciklu zaradi obsežnega trajnostnega pristopa izpusti v ozračje 45 % manj emisij toplogrednih plinov. Razlog za to se skriva v uporabi izključno obnovljivih virov energije med proizvodnjo, pa tudi v naravnih in recikliranih surovinah, kot so talne obloge in preproge, proizvedene 100 % iz materiala Econyl. Med surovinami, ki se uporabljajo za talne obloge in preproge, so tudi predelane odpadne ribiške mreže.

Kot pionir na področju trajnostnega razvoja, BMW Group določa trende in piše zgodbe o uspehu. Obenem pa se podjetje zaveda, da je za trajnostno prihodnost izjemnega pomena družba, ki jo soustvarja. Skupina BMW na poti preobrazbe v krožno gospodarstvo vabi, da kot družba ponovno razmislimo o celotnem procesu - zmanjšanje tistega, kar je mogoče zmanjšati, in ponovna uporaba tistega, kar je mogoče maksimalno ponovno uporabiti. Delo v smeri trajnostnega sveta zahteva celovit pristop ter enotnost družbe za dosego skupnega namena.

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ŽIRIJA .

DOMAGOJ DUKEC
Vodja zunanjega oblikovanja v BMW Group.
Domagoj Dukec od aprila 2019 vodi ekipo BMW Group Design. Hrvat, rojen v Frankfurtu, je odgovoren za oblikovanje pri znamki BMW. V zadnjih 12 letih je deloval kot glavni oblikovalec za različna področja BMW Group – med drugimi tudi za BMW i in BMW M, ki ostajata pod njegovim krovnim vodstvom v BMW Group Design.

ALENKA GREGORIČ
Umetniška vodja Cukrarne in Galerije Tobačna, kustosinja za sodobno umetnost.
Alenka Gregorič je umetnostna zgodovinarka, kustosinja in piska. Od leta 2003 do leta 2010 je bila umetniška vodja Galerije Škuc, med letoma 2010 in 2020 pa programska vodja Mestne galerije Ljubljana in Galerije Tobačna. Trenutno je zaposlena v Cukrarni, kjer dela kot programska vodja in kustosinja. Kurirala je številne razstave doma in v tujini, med drugim je bila kustosinja slovenskega paviljona na beneškem bienalu (2009). Pripravila je velike pregledne razstave umetnikov iz balkanske regije v Istanbulu (2016) ter v Guangzhouju in Hangzhouju na Kitajskem (2017). Napisala je mnogo esejev in člankov za različne publikacije in uredila številne kataloge, knjige umetnikov in druge publikacije.

MIRAN MOHAR
Mednarodno priznani umetnik, član skupine IRWIN in prodekan AVA akademije za vizualno umetnost v Ljubljani.
Miran Mohar je slikar, grafični oblikovalec in scenograf. Je član skupine Irwin ter soustanovitelj in član Neue Slowenische Kunst (1984), ki je leta 1991 preoblikovana v NSK Državo v času; soustanovitelj in član Gledališča sester Scipinon Nasice ter soustanovitelj oblikovalske skupine Novi kolektvizem. Je tudi izredni profesor na Akademiji za vizualne umetnosti AVA, Ljubljana in njen prodekan.

KRISTINA RUTAR
Umetnica, docentka na ALUO Unikatno oblikovanje.
Kristina Rutar, samozaposlena v kulturi in docentka za področje unikatnega oblikovanja na Akademiji za likovno umetnost in oblikovanje v Ljubljani. Ustvarja na področju keramike, kjer se osredotoča na preizpraševanje tradicije izbranega medija. S svojimi deli se udejstvuje tako na skupinskih, kot tudi samostojnih razstavah, doma in v tujini. Za svoje delo je prejela več nacionalnih in mednarodnih nagrad.

MAŠA GALA
Vizualna umetnica, akademska slikarka, KD 3kolektiv.
Maša Gala je zaključila študij slikarstva na ALUO, kjer je leta 2010 prejela študentsko Prešernovo nagrado za slikarstvo, dodatno se je izpopolnjevala na področju fotografije v Pragi na Češkem. Aktivna je v Kulturnem društvu 3kolektiv, ki organizira projekte na področju kulture - mednarodne umetniške delavnice in izobraževanja. Od leta 2005 redno razstavlja v Sloveniji in v tujini. Deluje v polju sodobne vizualne umetnosti. V svoji umetniški praksi prepleta več medijev kot so slikarstvo, fotografija, instalacija in grafika. Dela in živi v Ljubljani.

München. Na sejmu Art Basel 2021 v Miami Beachu proizvajalec športnih avtomobilov BMW M GmbH prvič predstavlja nadvse izrazen koncept vozila na svetovnem prizorišču. BMW Concept XM napoveduje najmočnejši avtomobil BMW M v zgodovini, ki je šel v serijsko proizvodnjo, ta pa naj bi stekla konec prihodnjega leta. Hkrati BMW Concept XM poudarja izstopajoče vidike znamke z najmočnejšo črko na svetu M. Elektrifikacija je temelj za izjemno vozno izkušnjo, ki vozniku omogoča, da se ali premika skoraj neslišno ali uživa v edinstvenem občutku visoke zmogljivosti v veličastnem M slogu. BMW Concept XM ponuja prvi bežni pogled na novo obliko sprednjega dela prihajajočih modelov BMW luksuznega razreda. Svojemu ciljnemu občinstvu predstavlja tudi zelo napredno in prepoznavno interpretacijo oblikovalskega jezika BMW X ter popolnoma novo razumevanje razkošja in občutka za notranji prostor.

Proizvodnja serijskega modela z imenom BMW XM bo stekla konec leta 2022 v tovarni BMW Group v ameriški zvezni državi Južna Karolina. ZDA so tudi najpomembnejši prodajni trg za novi avtomobil visoke zmogljivosti. BMW M bo zato svoje prvo samostojno vozilo od legendarnega BMW M1 predstavil ravno v letu, ko praznuje 50. obletnico. BMW XM bo na voljo samo v obliki priključnega hibrida in izključno kot M model.

Drzno oblikovanje zunanjosti Concept XM odraža izjemne visokozmogljive lastnosti avtomobila, kot so dinamika, okretnost in natančnost ter popolnoma električni doseg do 80 km. Na novo razvit pogonski sistem M Hybrid v BMW Concept XM združuje motor V8 in zelo zmogljiv elektromotor za razvoj 750 konjskih moči (550 kW) in 1000 Nm največjega navora. Prvo elektrificirano vozilo BMW M GmbH v segmentu visokozmogljivih avtomobilov torej kaže pot v prihodnost znamke.

»BMW Concept XM predstavlja popolno prenovo segmenta visokozmogljivih avtomobilov,« pravi Franciscus van Meel, izvršni direktor BMW M GmbH. »Poudarja zmožnost BMW M GmbH, da prekine ustaljene konvencije in premika meje, da bi ljubiteljem blagovne znamke lahko ponudil premijsko vozno izkušnjo. Serijski avtomobil, ki bo prvi samostojni model BMW M od legendarnega BMW M1, prav tako jasno sporoča, da postopoma uresničujemo prehod k elektrifikaciji naše blagovne znamke.«

BMW M gre svojo pot v luksuznem segmentu.
BMW Concept XM je dokaz, da BMW M GmbH tlakuje novo pot v luksuznem segmentu. Zunanjost avtomobila izraža močno navzočnost in privlačnost ekstroverta. V notranjosti avtomobila je soj luči najprej usmerjen na kokpit, ki je dosledno usmerjen k vozniku, po čemer sicer slovijo M modeli, preden osvetli popolnoma prenovljeno obliko zadnjega dela, kjer z nadvse udobnimi sedeži in osvetljeno stropno oblogo M Lounge potnikom ponuja razkošno zatočišče.

»Oblika BMW Concept XM je merilo ekstravagance BMW M v srčiki luksuznega segmenta,« pravi Domagoj Dukec, vodja oblikovalskega oddelka pri BMW. »Ima edinstveno identiteto in uteleša izrazen življenjski slog kot noben drug model v zasedbi BMW.«

Sprednji del: napredna oblika za največjo navzočnost. 
BMW Concept XM premierno predstavlja novo, napredno obliko sprednjega dela prihodnjih modelov BMW luksuznega razreda, katerega serijska različica bo prvič zapeljala na ceste leta 2022 v kontekstu modelske ofenzive BMW v luksuznem segmentu. Žarometi so razdeljeni na dva ločena modula, nova oblikovna posebnost, ki ustvarja vizualno osupljiv videz. Prepoznavne dnevne luči v natančno oblikovanem, tankem zgornjem modulu v hipu pritegnejo pozornost. Sprednja maska z vodoravno zasnovo je kot nova interpretacija ledvičke drzno nameščena med žarometi in se postopoma oži v smeri zunanjih robov, s tem pa povzroči osmerokoten obris, ki še močneje krepi dinamičen značaj sprednjega dela. Elemente črne ledvičke obdaja dovršeno izdelan okvir, ki se zdi, kakor da prosto lebdi nad črno površino visokega sijaja. Dvojne prečke v M slogu znotraj ledvičke prispevajo k široki drži. Vpadljiva robna osvetlitev doseže želeni učinek, saj je osupljiva kompozicija ledvičke in dnevnih luči takoj prepoznavna tudi med vožnjo v temi. Novi logotip XM na ledvički in velike vstopne odprtine za zrak pa namigujejo na brutalno moč motorja V8, ki se združi z elektromotorjem in tvori sistem M Hybrid.

M posebne podrobnosti kažejo na visoko zmogljivost brez kompromisov.
Zasteklitev BMW Concept XM se dviga navpično, kar vzbudi suveren in veličasten občutek ob pogledu na sprednji del. Barva strehe je kontrastna s črnim lakom A-stebričkov. Videti je, da ima vetrobransko steklo zaradi tega še strmejši naklon, ki sprednjemu delu vnaša sodobno dinamiko. Nad A-stebričkoma sta v streho vgrajena tanka LED-reflektorja. Drzno izklesan pokrov motorja posnema obrise ledvičke v smislu dveh izboklin. Par vstopnih odprtin za zrak na pokrovu motorja se zgleduje po videzu reflektorjev LED na strehi in vnaša dodaten odmerek dinamike. Črne površine podaljšanega sprednjega odbijača s čistim rezom lepo uokvirijo veličastno karoserijo na njenem spodnjem robu. Trikotni maski v barvi karoserije na zunanjih robovih pa lepo poudarita navpični odprtini za zrak ter hkrati krepita športno in robustno držo BMW Concept XM.

Pogled s strani: občutek nebrzdane dinamike.
Zmogljiva in reliefno oblikovana sorazmerja BMW Concept XM poudarjajo odločno samostojno identiteto avtomobila in pritegnejo pozornost na kupejevsko karoserijo. Vizualno prepoznaven sprednji del, dolg pokrov motorja in raztegnjena poševna strešna linija predstavljajo značilno dvodelno zasnovo karoserije z razlikovalnim obrisom. Okenska grafika se močno zoži, ko se približa zadku, kar okrepi dinamiko pri pogledu s strani.

Dvobarvno lakiranje BMW Concept XM še nadalje poudarja prepoznavne poteze. Zgornji del je v barvi Gold Bronze matiranega videza, medtem ko je spodnji v kovinskem odtenku Space Grey. Pod okensko grafiko oblikovni poudarek Black Belt kot širok črn pas visokega sijaja lepo ločuje obe barvi zunanjosti. Značilni M zunanji ogledali dajeta avtomobilu videz čistega reza in visokotehnološki pridih. Vratca polnilnega priključka za sprednjim levim kolesom kažejo na pogonski sistem M Hybrid.

Prek celotnega stranskega pogleda kratke značajske linije, ki krepko vzniknejo in nato postopno zbledijo, poudarjajo okretno in sodobno naravo avtomobila. Zelo izrazite zadnje luči segajo v bok avtomobila, da ustvarijo privlačen prehod v zadek. Črna maska, značilna za modele BMW X, nad blatniki in na bočnih pragovih je zelo jasno opredeljena in daje karoseriji terenski videz. Podolgovata karoserija je nameščena na 23-palčnih platiščih iz lahke zlitine, ki ob pogledu s strani prinašajo dodatno moč in stabilnost.

Zadek: stas avtoritete in na novo interpretirana oblika.
Oblika zadka prav tako poudarja zmogljivo naravnanost BMW Concept XM, ki se iz tega zornega kota predstavlja z nizko in športno postavo. Zadnje steklo je skoraj brezhibno integrirano v zadnji del. Sveže interpretirana oblika je vidna tudi z razporeditvijo logotipa BMW, ki je lasersko vtisnjen v steklo na vsaki strani. Domiselno slogovno sklicevanje na BMW M1, ki je do danes edini primer samostojnega modela, razvit izključno pri BMW M GmbH.

Vidno razširjena blatnika nižje na zadku podpirata široko držo avtomobila na cesti. Izjemno ozke in drzno oblikovane zadnje luči v obliki črke L, ki segajo po skoraj celotni širini zadka, ravno tako prispevajo k širokemu učinku. Svetila so zatemnjena, ko niso vklopljena, pri vklopu pa dajo prosto pot natančnemu in enotnemu odtenku rdeče. Na podaljšanem zadnjem odbijaču prevladujeta značilna dvojna zaključka izpušnih cevi modelov BMW M. Izpušni sistem z dvojno izpušno cevjo zmanjšuje protitlak za motor V8 in proizvaja čustveno bogat zvok, tako značilen za črko M, ki pospremi delovanje brutalnega motorja in njegov razvoj moči. Navpična razporeditev in šesterokotna interpretacija zaključkov izpušnih cevi vdihneta novo življenje tej ikonični opciji.

Obliko notranjosti zaznamujeta visoka zmogljivost in razkošje ekstrovertnega značaja.
V notranjosti BMW Concept XM bo voznik našel prepoznavno M interpretacijo kokpita, dosledno osredotočenega nanj. Linije in površinsko oblikovanje armaturne plošče, sredinske konzole, oblog na vratih in sedežev dajejo vzdušju v sprednjem delu napreden občutek z jasno geometrijo in premijskimi materiali. Rjavo usnje vintage videza, bakreni poudarki in karbonska vlakna ustvarijo most med razkošjem in motošportom. Drzen okrasni element povzroči jasno vizualno ločitev med voznikovim prostorom in drugimi deli avtomobila.

V kokpitu okrasna površina iz karbonskih vlaken s prepleteno bakreno nitjo pričara športno in ekskluzivno podlago za prikazovalnike, zračnike in nadzorne/upravljalne elemente. Skupina zaslonov z novim ukrivljenim prikazovalnikom BMW, nameščena nad upravljalnimi elementi, ustvarja premišljeno ravnotežje med tradicionalno osredotočenostjo na voznika in sodobno digitalizacijo. Rdeči poudarki na volanu in sredinski konzoli so značilnost M izdelkov, kar kaže na športno poreklo avtomobila. Trio navpično razvrščenih elementov v treh barvah logotipa znamke BMW M pa tvori srce sredinske konzole.

Simbol prostornosti in razkošja: M Lounge.
Odločna osredotočenost na voznika v sprednjem delu je v kontrastu z ekstravagantnim in razkošnim salonskim ambientom v zadnjem delu BMW Concept XM. Izbrani materiali, površine z močnim čustvenim pridihom in zelo izrazne podrobnosti spremenijo zadnje sedeže v edinstven prostor M Lounge, zatemnjena zadnja stranska stekla pa zagotovijo zaželen občutek zasebnosti. Medtem ko v kokpitu prevladuje toplo rjavo usnje, je zadnji del odet v bogat barvni odtenek Petrol. Prostorna sedežna klop z globokimi sedalnimi izrezi predstavlja prostor za prijetno sprostitev. Le območje naslonov za glavo v obliki romba, ki zagotavlja podporno funkcijo, podobno športnim sedežem pri drugih modelih BMW M, je prevlečeno z usnjem. Spodnji del sedežne klopi ponuja visoko udobje in ekskluziven značaj zofe z razkošnim žametnim oblazinjenjem in prešitjem karirastega vzorca. Debele preproge prav tako v videzu kara pa dodajo piko na i ekskluzivnemu pridihu.

Osvetljena in natančno izoblikovana: stropna obloga .
Stropna obloga s tridimenzionalno strukturo prizme je čudovit vizualni poudarek potniškega prostora. Kombinacija posredne in neposredne osvetlitve povzroči reliefno strukturo, ki stropno oblogo prikaže kot ekskluzivno umetnino. Skupaj z ambientalno razsvetljavo poudarja mešanico razkošja in udobja, ki se v notranjosti BMW Concept XM razvije do neslutenih razsežnosti. Ambientalno razsvetljavo je mogoče vklopiti v treh značilnih barvah BMW M. 

Ukrivljeni prikazovalnik BMW z M posebnim uporabniškim vmesnikom.
Na osnovi BMW iDrive najnovejše generacije M posebna različica nadzornega/operacijskega sistema združi visokozmogljivi značaj BMW Concept XM z digitalnim svetom. Uporabniški vmesnik v prepoznavnih M barvah je več kot primeren za športno vozno izkušnjo. Z osupljivo estetsko privlačnostjo ponazarja načine hibridnega pogona in popolnoma električni način vožnje. Ukrivljeni prikazovalnik BMW predstavlja točko popolne uprizoritve vsebin po meri uporabnika in ponuja predogled uporabniškega vmesnika, ki bo v vseh prihodnjih modelih BMW M v vozno izkušnjo vnesel dodatno mero intenzivnosti.

MINI 3- in 5-vratni ter MINI Cabrio: Novosti na kratko.

• Purističen videz zaradi nove oblike sprednjega dela.
• LED-žarometi odslej kot del standardne opreme.
• Značilna bočna pokrova z novo zasnovo.
• Preoblikovan podaljšan zadnji odbijač, zadnje LED-luči v obliki Union Jack so zdaj del standardne opreme.
• Svetovna novost: večbarvna streha.
• Nove barve karoserije in platišča iz lahke zlitine.
• Novo zasnovane notranje površine in zračniki.
• Preoblikovani volani, opcijsko je volanski obroč prvič tudi ogrevan.
• Multifunkcijska instrumentna plošča s 5-palčnim barvnim zaslonom.
• Osrednji prikazovalnik z novim okvirjem v barvi Piano Black visokega sijaja, 8,8-palčnim zaslonom in sodobnim grafičnim prikazom kot del standardne opreme.
• Športni sedeži v novi barvi Light Chequered.
• Nova opcija ambientalne razsvetljave z razširjenimi funkcijami.
• Prilagodljivo podvozje je opremljeno s frekvenčnim selektivnim blaženjem.
• Prvič je na voljo tudi električna parkirna zavora.
• Aktivni asistent za uravnavanje hitrosti je zdaj kombiniran s funkcijo Stop&Go.
• Večja varnost zaradi novega opozorila za zapustitev voznega pasu in luči za slabo vreme.
• Deli zunanjosti v barvi Piano Black z razširjenimi funkcijami.
• Novi paketi opreme za ciljno individualizacijo.

Globalni vstop na trge bo z marcem 2021. Dodatne informacije so na voljo v angleškem jeziku v priponki.

Munich. The heart of the BMW brand beats in the premium segment of the mid-range category. Along with the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it is the BMW 3 Series that brings out the qualities that are key to hallmark brand driving pleasure in a particularly concentrated form. Now BMW is transferring the brand's characteristic core features to the age of electric mobility – the central purpose in developing the BMW i4. The BMW Group's first purely electrically powered model for the premium mid-range combines driving dynamics, sporty and elegant design, premium quality and the spacious comfort and functionality of a four-door Gran Coupé with locally emissions-free mobility. This heralds a new era of driving pleasure.

The future of electric mobility will be shaped by fifth-generation BMW eDrive technology, for which the BMW iX3 – to be produced from 2020 onwards – will act as a pioneer, followed by the BMW iNEXT and the BMW i4. With fifth-generation BMW eDrive technology, which also includes the latest innovations in the field of battery cells, the BMW i4 sets new standards in sporty performance, achieving a range of some 600 kilometres.

The development of the BMW i4 is part of a comprehensive product offensive by the BMW Group in the field of models with electrified drive. The company currently has the biggest range of all-electric and plug-in hybrid models within the competitive field. By 2023, the BMW Group will have 25 models with electrified drive in its program. With a model portfolio that includes efficient combustion engines as well as modern plug-in hybrid and purely electric drive, the BMW Group as a globally operating company is taking into account the varying requirements and preferences of its customers in different regions of the world. Irrespective of the type of drive selected, all current and future models feature hallmark brand driving pleasure as part of their specific characteristics.

Fifth-generation BMW eDrive technology for optimised dynamics, efficiency and range.

The drive technology of the BMW i4 sets new standards in terms of power density, efficiency and range in locally emissions-free driving. The electric motor, power electronics, charging unit and high-voltage battery have been entirely newly developed. Together they form the BMW eDrive technology of the fifth generation, with which the BMW Group has made further significant advancements in the field of electrified drive. From 2020 onwards, fifth-generation BMW eDrive technology will be introduced first in the BMW iX3 and then in the BMW iNEXT and BMW i4. The electric motor developed for the BMW i4 delivers a maximum output of around 390 kW/530 hp, reaching the level of a V8 engine in current BMW models fitted with a combustion engine. Its spontaneous power delivery gives the BMW i4 outstanding performance characteristics and exceptionally high efficiency.

The fifth generation of BMW eDrive also includes a newly designed high-voltage battery featuring the latest battery cell technology. The design of the high-voltage battery developed for the BMW i4 is characterised by its extremely flat design and optimised energy density. With a weight of some 550 kilograms, it has an energy content of around 80 kWh. This gives the BMW i4 a range of approximately 600 kilometres.

Gran Coupé with characteristic design and performance features.

The all-electric BMW i4 will be produced from 2021 onwards and subsequently launched on the global automotive markets. The new model will be manufactured at the company's main plant in Munich, where other vehicles produced include the BMW 3 Series Sedan with conventional combustion engine and plug-in hybrid drive, the BMW 3 Series Touring with conventional drive and from summer 2020 also with plug-in hybrid drive, the BMW 4 Series Coupé and the BMW M4 Coupé (fuel consumption combined: 10.0 – 9.3 l/100 km; combined CO₂ emissions: 227 – 213 g/km). In addition to the sporty, elegant design that is typical of a 4-door coupé of the brand, the BMW i4 is characterised by impressive performance features. The BMW i brand's first Gran Coupé accelerates from zero to 100 km/h in around 4.0 seconds, achieving a top speed of more than 200 km/h.

A flexible vehicle architecture, the flat, low-positioned high-voltage battery and the compact drive technology create a high degree of freedom in realising a model-specific design. The BMW i4 combines the characteristic proportions of a 4-door coupé with the typical design features of a BMW i model. Dynamically stretched lines and a precise surface design go hand in hand with aerodynamically optimised exterior features as well as sustainability accentuations that are specific to BMW i. High entry and exit comfort for the rear passengers and a spacious, variable interior ensure high suitability for both day-to-day trips and long-distance travel. As such, the BMW i4 can be clearly identified as a BMW Gran Coupé – and equally clearly as an electrically powered vehicle.

Modular, flexible drive and battery storage technology.

The electric drive component of the BMW i4, its charging unit and high-voltage battery are all developed in-house by the BMW Group. Production is carried out in-house or according to BMW Group specifications. Here, the experience gained from development of the previous generations of BMW eDrive technology is consistently tapped into with the aim of optimising all components on an ongoing basis.

The BMW Group's comprehensive expertise in the field of electrified drive systems forms the basis for a scalable modular system whose components can be integrated into different vehicle concepts with great flexibility. Fifth-generation BMW eDrive technology comprises a highly integrated drive system in which the electric motor, transmission and power electronics are accommodated in a single housing. This drive system is compatible with all vehicle concepts and will be available for different models in a range of output levels. The highly integrated design of the system allows a significant increase in power density as well as a reduction in weight and manufacturing effort. Production of future-generation electric motors will no longer require materials categorised as rare earths.

The next generation charging unit is characterised by a uniform package suitable for all future vehicle architectures. It can be used in plug-in hybrid models as well as in purely electrically powered vehicles and is designed for a charging capacity of up to 150 kW. This allows the high-voltage battery of the BMW i4 to be charged to around 80 per cent of its full energy content in around 35 minutes. This results in a charging time of around six minutes for a range of 100 kilometres.

In the field of high-voltage batteries, too, the advancements introduced with the fifth generation of BMW eDrive technology are based on the BMW Group's in-depth expertise and years of experience. The company has an exceptionally high level of know-how both in the field of battery cell technology and in the manufacture of model-specific high-voltage batteries. This lays the foundation for continuous optimisation of the batteries – both in future plug-in hybrid models and in purely electrically powered vehicles. The BMW Group has been manufacturing modules and model-specific high-voltage batteries for vehicles with electrified drive systems since 2013. An independently developed modular system with a flexible arrangement of the modules enables integration of batteries developed in-house into various vehicle concepts. Consistent ongoing development work is dedicated to optimising the basic characteristics of the battery cells as well as the structure of the modules and their arrangement in the respective model-specific storage unit. For example, the batteries used in the BMW i4 and other future electric vehicles have a higher number of cells per module, a reduced number of components, a more compact design and increased flexibility with regard to their geometry.

With the establishment of the Battery Cell Competence Centre in Munich, the BMW Group has further expanded its research and development expertise in this area, which is crucial to the future of electromobility. The focus is on fundamental research in areas where there is an impact on customer-related factors such as energy density, accessible peak output, service life, safety, charging characteristics, response at different temperatures and manufacturing costs. At the new Battery Cell Competence Centre, research is being conducted in particular into the potential for further optimisation of cell chemistry and cell design. The selection and composition of materials for the anode, cathode, electrolyte and separator as well as the format of the battery cells made of these materials will have a key impact on the quality of high-voltage batteries used in future models with electrified propulsion.

Munich. The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter “M” at BMW in impressive style: it stands for “more”, more of everything. As well as dynamic excellence, the BMW Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand – ultra-sporty, extrovert and polarising.

“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.”

Symbol of a unique understanding of luxury.
The BMW Concept M8 Gran Coupe is more than simply a luxury sports car with four doors. It symbolises a new and unique understanding of luxury. “The BMW Concept M8 Gran Coupe is designed to stir things up, to polarise – it should move you emotionally,” explains Domagoj Dukec, Vice President Design BMW M and BMW i. “With this car we want to reach people who are looking for something special and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.” Like the BMW Concept 8 Series before it, the BMW Concept M8 Gran Coupe shows off BMW’s new design language, headlined by expressive surfacing that accentuates the car’s dynamism more vividly than before through its bodywork. A small number of precise character lines underline the graphic arrangement of the surfaces.

The front end: a promise of dynamic talent to quicken the pulse.
Low to the road and broad in stance, the eye-catching front end of the BMW Concept M8 Gran Coupe delivers an immediate promise of an exceptional performance experience. The muscular surfaces and precise contours of the bonnet hint at the driving capability bubbling intently under the skin.

The face of the new BMW 8 Series is evident in the new Concept’s front-end graphic. The contours of the radiator grille kidneys broaden as they descend towards the road, emphasising the car’s low centre of gravity. As on early BMW coupes, the kidney elements are linked by an unbroken grille surround, creating a large single element. The headlights are positioned slightly higher than the kidneys and give them the impression of sitting lower, which further emphasizes the car’s closeness to the asphalt. In contrast, the gold-coloured kidney surround brings an added air of exclusivity to the front end. Within the headlights, the lighting technology familiar from the M8 GTE endurance racer provides a dynamic, hexagonal interpretation of BMW’s signature four-eyed front end, distilling elements of modern-day motor sport and luxurious quality into its inner details. Meanwhile, brawny air intakes in carbon-fibre-reinforced plastic (CFRP) guide the air to where it is required.

The side – elegance meets powerful precision.
Even when viewed from a distance, the proportions of the BMW Concept M8 Gran Coupe radiate the car’s dynamic character. A long wheelbase, long bonnet, flowing roofline and short tail create an elegantly sporty coupe silhouette. The emotionally rich surfacing reaches a climax in the car’s shoulders around the C-pillars, north of the rear wheels. Here, the roof flows into the rear by means of elegantly sculpted fins. Lower down, the muscular flared wheel arches offer a visual expression of the power working through the rear axle. The smooth transitions between surfaces exude a certain sensuousness, while the heavy tapering of the car’s shoulders combines with a wide track to bring extra definition and athleticism. Being every inch the BMW M car, the BMW Concept M8 Gran Coupe has a roof made from CFRP – which lowers the car’s centre of gravity both visually and physically – and aerodynamically optimised exterior mirrors.

The Salève Vert paint finish, whose colour appears to change from green to greyish blue in different lights, creates a hugely effective surface composition and teams up with the gold-coloured window graphic, hallmark M gills, gold-coloured brakes, wheel rims and M twin exhaust tailpipes to give the car a head-turning, all-new look.

The rear packs an imposing presence.
The rear of the BMW Concept M8 Gran Coupe oozes the dynamic élan and visual impact for which M is renowned, and the wide track and flared wheel arches hint at the car’s performance capability. Horizontal lines break up the rear end stylistically, allowing the area below the rear spoiler to catch more light and adding extra visual agility. At the outer edges, the slim, sculpted rear lights with black glass covers underscore the car’s wide stance on the road. Below them, the bumper picks up the front apron’s dynamic theme. The prominent diffuser and two sets of familiar M twin exhaust tailpipes together send out a clear message of absolute performance.

Looking ahead.
The striking exterior of the BMW Concept M8 Gran Coupe combines the core values of BMW M with elegance and luxury to create a new and captivating form, and reveals a new and exciting facet of BMW M. The new model sees the BMW Group looking ahead to the BMW 8 Series Gran Coupe and BMW M8 Gran Coupe, which will be presented during the course of 2019 and round off the BMW 8 Series family.

München. Z razkritjem vozila BMW Concept X7 iPerformance na mednarodnem avtomobilskem salonu (IAA) 2017 v Frankfurtu, podjetje BMW Group ne vzpostavlja le novega koncepta modela za luksuzni segment, ampak predstavlja tudi popolnoma novo predstavo luksuza v okviru blagovne znamke BMW. Vozilo Concept X7 iPerformance uteleša to razumevanje luksuza v obliki izrazite zunanjosti, ki jo označujejo jasno osredotočene poteze, in ga kombinira z velikodušno notranjostjo, ki sprejme šest oseb, ter odraža vrhunskost vse do najmanjše podrobnosti: osnovne oblike, vrhunski materiali in najmodernejši informacijsko-razvedrilni sistem z brezhibno povezljivostjo. Posebna značka konceptnega vozila, to je iPerformance, kaže na prisotnost revolucionarne tehnologije BMW eDrive, ki je združena z bencinskim motorjem BMW TwinPower Turbo, kar povzroči izjemno učinkovit in dinamičen pogonski sklop priključnega hibrida, ki se izkaže v vseh voznih razmerah – vključno z vožnjo brez lokalnih emisij.

Znanilec proizvodne različice.

Ta avtomobilska študija nudi vpogled prihodnjega proizvodnega modela, ki naj bi na ceste zapeljal v letu 2018. Prihajajoče vozilo BMW X7 sestavlja del največje modelske ofenzive v zgodovini podjetja. V okviru svoje strategije NUMBER ONE > NEXT, si podjetje BMW Group prizadeva znatno povečati svojo prodajo in prihodke v luksuznem razredu. Vozilo BMW X7 igra ključno vlogo pri doseganju tega cilja, kot je pojasnil Ian Robertson, član upravnega odbora BMW AG in odgovoren za področje prodaje in marketinga pri BMW: “Odkar je podjetje BMW daljnega leta 1999 ustanovilo segment športnih terencev z vozilom X5, je vsako naslednje vozilo X oralo ledino. Vozilo BMW X7 nadaljuje to tradicijo: nov največji model družine vozil X širi ponudbo BMW v luksuznem razredu in na novo definira koncept luksuza za blagovno znamko BMW in nasploh. Prav tako uteleša enega najpomembnejših elementov naše korporativne strategije NUMBER ONE > NEXT, s čimer se povečuje naša navzočnost v luksuznem razredu. Navsezadnje pa vozilo BMW Concept X7 demonstrira, da je povsem mogoče združiti veliko športno terensko vozilo z elektrificiranim pogonskim sklopom.”

Študija primera v modernosti, luksuzu in navzočnosti.

Status vozila BMW Concept X7 iPerformance kot športnega terenskega vozila BMW je razviden v hipu. Izrazita zunanjost, impozantne mere in skrbno odmerjena sorazmerja ga navdajo z izjemnim občutkom navzočnosti in zelo moderno estetiko s prirojeno dinamiko. “Koncept prinaša DNK športnega terenskega vozila BMW v luksuzni segment. Nov oblikovni jezik BMW uporablja le nekaj zelo natančnih potez in prefinjeno obdelavo površine, da zviša merila glede navzočnosti in prestiža,” pojasnjuje Adrian van Hooydonk, višji podpredsednik in direktor oddelka oblikovanja pri BMW Group. “Vozilo BMW Concept X7 iPerformance vzbuja luksuzen in prefinjen občutek, zahvaljujoč svojemu razumevanju uporabe oblik in neverjetno natančnim podrobnostim.” Luksuzen značaj vozila BMW Concept X7 iPerformance je še posebej očiten v njegovi kabini. Ogromna velikost vozila tvori osnovo doživetju notranjosti, ki je neprimerljiva s katero koli notranjostjo vozila BMW aktualne ali nekdanje ponudbe. Zaradi prepletanja natančnih, jasnih oblik in odprtega prostora se voznik in sovoznik znajdeta potopljena v zelo sodobnem okolju s prav tako ekskluzivnim občutkom. Številne možnosti, ki jih nudi prilagojena digitalna povezljivost, omogočajo, da se notranjost vozila po želji spremeni v prostor, ki je bodisi po meri sprostitve ali produktivnosti.

Sodoben občutek lahkosti v notranjosti.

V prostorni kabini vozila BMW Concept X7 iPerformance so združene jasne oblike, tople barve in izbrani materiali, kar povzroči zelo ekskluziven in prefinjen ambient. Poleg tega nudi velika panoramska streha izjemno količino prostora nad glavami potnikov, hkrati pa vzbudi občutek lahkosti in zračnosti ter neposrednega stika z nebom. Šest sedežev velikodušnih dimenzij je razvrščenih v tri vrste, štirje med njimi pa imajo na voljo ekskluzivno individualno obliko. Individualni sedeži, ki so na pod vozila pritrjeni z nič več kot tankim podnožjem sedeža, omogočajo potnikom, ki sedijo neposredno za njimi, da imajo na voljo zares veliko prostora za noge.

Temno usnje oljčnega tona z nevsiljivo zlato pigmentacijo, ki prekriva stranice sedeža, vnaša s svojimi prefinjenimi podrobnostmi posebno ekskluzivnost, medtem ko usnje v barvi Smoke White krasi preostale površine sedežev, kar povzroči zelo privlačen kontrast. Hrbtišča individualnih sedežev školjkaste oblike so prav tako prevlečena z usnjem in s tem prispevajo k elegantnemu in sodobnemu ambientu.

Odlična kombinacija barv in materialov.

Temna ramenska črta, ki poteka pod okni, zaznamuje neprekinjeno obzorje vzdolž kabine, ki prinaša svežo umirjenost v svetlo notranjost. Okrasni materiali so uporabljeni precej skopo. Ob tem pa je treba dodati, da skrbna izbira jesenovine z odprtimi porami na mat temnem vrhnjem sloju zapečati občutek naravnega materiala. Elementi v mat in poliranem aluminiju so prav tako skrbno vključeni in prispevajo nadaljnje elegantne poudarke. Razkošen občutek prostornosti, ki se lahko uživa na vseh sedežih, je nevsiljivo poudarjen s prameni laserske svetlobe na stropu in dinamično ambientalno ter konturno razsvetljavo.

Minimalistične oblike v voznikovi kabini.

Sredi moderne in minimalistične oblike notranjosti se nahaja osredotočenost na voznika, ki je strankam BMW zelo dobro poznana. Oblike in površine instrumentne plošče, sredinske konzole in vrat se “ovijejo okoli” voznika. Višji položaj sedenja pa nudi neprekosljivo vidljivost na vse strani in izvrsten pogled na cesto. Nov oblikovni jezik BMW, ki obsega velike površine in jasne robove, daje instrumentni plošči moderno estetiko, ki je “skrčena na najnujnejše”. 12,3-palčni zaslon kombiniranega instrumenta in osrednji informacijski zaslon z upravljanjem na dotik sta nameščena v neposredni soseščini, kar pomeni, da nastane praktično en, neprekinjen in zelo prefinjen zaslon. Nov koncept upravljanja omogoča interaktivno uporabo dveh zaslonov. Pod njima, to je na sredinski konzoli, pa sklop funkcij na jasnih in gladko izklesanih površinah lepo poudarja minimalistični pristop. Delno osvetljeno kristalno steklo v temnem odtenku Silver Night pa daje upravljalnim elementom, kot so prestavna ročica, upravljalnik iDrive in multifunkcijski gumbi na volanu, zelo prefinjeno noto.

Prilagojene informacijsko-razvedrilne vsebine prek brezhibne integracije uporabnikovega digitalnega sveta v vozilu.

Dva individualna sedeža v drugi vrsti nudita vse prednosti sprednjega para. Prvi znak povezave med panoramsko streho in karoserijo je viden za drugo vrsto sedežev v obliki strukture Y, kar pomeni, da imata potnika v drugi vrsti na voljo enak občutek svobode in lahkosti kot voznik in sovoznik. Potnika v drugi vrsti imata na voljo tudi prilagojeno informacijsko-razvedrilno udobje sistema z zabavnimi vsebinami zadaj z dvema zaslonoma na dotik. Tukaj kaže vozilo BMW Concept X7 iPerformance vizijo podjetja BMW Group, da brezhibno vključi uporabnikovo digitalno življenje v vozilo prek BMW Connected. Na primer, potnik ima tukaj dostop do zelo prilagojenih digitalnih storitev, kot je njegova izbira informacijsko-razvedrilne vsebine ali funkcije Office, s čimer si lahko potovanje naredi še bolj udobno, zabavno ali produktivno. Vsebina se lahko nato deli tudi z drugimi potniki na krovu. V avdio sistem vozila lahko uporabnik pošlje glasbeno skladbo s kretnjo dotika, posreduje zanimiv članek na zaslon drugega sedeža za potnika, ki sedi poleg njega, ali pa pošlje naslovne podatke iz svoje elektronske pošte naravnost v navigacijski sistem vozila. Interaktivna LED koreografija prek vrat in instrumentne plošče sledi komunikacijskemu toku med zaslonoma zadaj in prikazovalnikom v sprednjem delu kabine.

Impresivna velikost in navzočnost – zunanjost.

Obsežna zunanjost vozila BMW Concept X7 iPerformance samozavestno napoveduje ekskluzivno doživetje v notranjosti vozila zunanjemu svetu. Jasna, navpična sorazmerja z znatno razdaljo od tal enačijo konceptno vozilo kot model X brez pomisleka. Obenem pa konceptno vozilo govori svoj značilen oblikovni jezik, novega za znamko BMW, z množico podrobnosti in oblikovnih potez, ki ga jasno ločijo od predhodnih modelov. Prepletanje malega števila natančnih linij in spretno skulpturiranih površin, gledano iz katerega koli zornega kota, kaže karizmatični odraz modernosti, navzočnosti in ekskluzivnosti.

Nov obraz v družini BMW X.

Pogled na sprednji del vozila BMW Concept X7 iPerformance je eden najbolj vpadljivih zornih kotov, medtem ko že sama višina vozila zagotavlja, da se dominantno vzpenja nad cesto. V povsem novi interpretaciji klasičnih elementov BMW povzema oblika sprednjega dela različne fasete vozila v močno vizualno navzočnost. Velika navpična rešetka v obliki ledvičke na sredi pokončne silhuete sprednjega dela v hipu pritegne pozornost. Okvir in prečke ledvičke delujejo kot bi bili izklesani iz enega dela. Ob vnovičnem pogledu vzniknejo fascinantni kontrasti med sijočimi robovi in mat površinami, kar daje vtisu sprednjega dela dodatno mero živahnosti in elegance.

Zgornja dela ozkih, razvlečenih dvojnih žarometov z lasersko lučjo BMW sta lepo povezana z veliko ledvičko. Modra oznaka X v laserski luči BMW je jasen pokazatelj, da je konceptno vozilo polnopravni član družine SAV v okviru znamke BMW. Združitev žarometov in ledvičke povzroči vznemirljiv kontrast horizontalne dinamike in vertikalne trdnosti, kar ponese tradicionalne iztočnice oblikovanja sprednjega dela BMW v prihodnost. Velike in napete površine okoli značilnih oblikovnih ikon BMW poudarjajo trdno in mišičasto estetiko sprednjega dela.

Izrazit prečnik se razteza prek celotne širine podaljšanega sprednjega odbijača v njegovem spodnjem delu, preden se navpično dvigne, da uokviri zunanji vstopni odprtini za zrak na njunem zgornjem robu. S tem sprednji del še okrepi svojo postavo. Kvazi-navpična aerodinamična usmerjevalnika zraka nadalje poudarjata močno in samozavestno lego vozila na cesti. Običajne značilnosti modelov X, kot sta trapezoidna odbijača ali ščitnik spodnje strani vozila, so zgolj nakazane, saj zadržano oblikovanje služi cilju jasnih in ekskluzivnih površin.

Mogočna sorazmerja.

Pri pogledu s strani ima vozilo BMW Concept X7 iPerformance veličastno postavo, skupaj z višino vozila od tal, ki je značilna za modele X. Skoraj navpičen sprednji del, značilen in domala navpičen zadek ter strmo naraščajoč kot od zadnjih koles do vrat prtljažnika dajejo mišičastim sorazmerjem sodoben pridih. Značajske linije na boku nudijo silhueti vozila izrazito samozavest, medtem ko dolga ramenska črta vozilo raztegne in injicira atletsko napetost boku. Prav tako pa loči karoserijo vozila na svetel in zračen steklenjak, ki nudi pogled v veliko notranjost, ter mišičaste kovinske površine.

Okrovi koles vključujejo krožni rez, ki se prvič pojavi pri modelu X, in poudarjajo ekskluzivnost ter eleganco bokov. Pametno in natančno speljane površine se zlijejo z močnimi okrovi koles v estetskem gibu. Površine pa pridobivajo na volumnu in moči, medtem ko se premikajo proti zadku, kar še nadalje poudarja prefinjeno dinamiko vozila pri pogledu s strani.

Močni poudarki na bokih.

Vidna kromirana letev na vratnih pragovih predstavlja ekskluzivno protiutež dolgi, raztegnjeni ramenski črti vozila in prefinjenim površinam pod njo. Kot pri okrasnem elementu na sprednjem delu, kromirana letev na boku vozila uokviri bočni reži, to je elementa Air Breather, v navpičnem poudarku, preden v ravni črti nadaljuje svojo pot do zadka. Obrobe odprtin za zrak spredaj, ob strani in zadaj povzročijo geometrijsko natančen vtis in dajejo vozilu občutek robustne trdnosti.

Ekskluzivna kovinska barva zunanjosti Manhattan potopi površine in oblike vozila v temen oljčni barvni odtenek, ki poudarja samozavestno oblikovanje v prefinjenem slogu. S svojo odločno obliko večih krakov združujejo 23-palčna lahka aluminijasta platišča mišično maso, ki je značilna za modele BMW X, z ekskluzivnostjo luksuzne limuzine BMW, medtem ko aerodinamično izpopolnjeni vložki med kraki zmanjšajo zračni upor. K temu je treba prišteti, da prefinjeni aerodinamični usmerjevalniki zraka spredaj in zadaj prav tako prispevajo k boljšemu zračnemu uporu na teh mestih vozila, hkrati pa posredujejo močno vizualno sporočilo učinkovitosti pogonskega koncepta priključnega hibrida. Pogled vozila BMW Concept X7 iPerformance iz ptičje perspektive razkrije posebni poudarek. Kot obrobe stranskih oken, je tudi panoramska streha uokvirjena s privlačno kromirano letvijo, ki se razteza od enega A-stebrička do do zadka in nazaj po drugi strani. Vmes pa podporna struktura strehe v obliki črke Y vnaša sodoben pridih.

Moč, navzočnost in ekskluzivnost na zadku.

Zadek vozila BMW Concept X7 iPerformance izraža vtis močne avtoritete in ekskluzivne elegance. Impozantna velikost karoserije vozila, ki hkrati pomeni ogromno prostora v notranjosti, je še posebej očitna pri pogledu vozila od zadaj. Navpična aerodinamična usmerjevalnika zraka jasno ločita zadek vozila od boka. Znotraj pokončne silhuete zadka, ozki enoti zadnjih luči prekineta volumne karoserije, medtem ko elegantna kromirana letev čudovito poveže oba svetlobna elementa. Drzno oblikovani enoti zadnjih luči, ki imata tridimenzionalno obliko črke L, dajeta zadku tehnično in zelo kakovostno dovršenost. Kot na sprednjem delu vozila, površine uokvirijo luči kot dragulje. Med okrovoma zadnjih koles nudi podaljšan zadnji odbijač s praktičnim odpiranjem vrat prtljažnika močno platformo strukturi zadka. Odsotnost zaključkov izpušnih cevi v zadnjem odbijaču kaže na pogonski koncept priključnega hibrida. Nevsiljiv ščitnik spodnje strani vozila v barvi karoserije pa zagotavlja, da zadek sklene svoj napredek v smeri ceste v dovršenem slogu.

Značilna navzočnost blagovne znamke za vozila BMW luksuznega segmenta.

V okviru bližnje modelske ofenzive je podjetje BMW razvilo novo navzočnost za svoja luksuzna vozila, kjer se prepoznavnost in pozicioniranje najbolj ekskluzivnih članov njegovih serij nahajata v posebni produktni kategoriji. Nova vozila BMW serije 8, BMW X7, BMW i8 in BMW i8 Roadster se bodo pridružila vozilu BMW serije 7 v znatno razširjenem segmentu luksuznih vozil blagovne znamke. Identiteta in položaj, ki si ju delijo elitni modeli znamke BMW, sta izražena v prenovljenem logotipu, ki združuje črno-belo različico proizvajalčeve značke, ki je bila prvič uporabljena pred 100 leti s polnim imenom podjetja “Bayerische Motoren Werke”.

S svojo klasično, nevsiljivo estetiko in izpisanim originalnim imenom podjetja, logotip poudarja neponovljivo zgodovino BMW. Pogum, da razišče samostojne rešitve in koncepte ter sposobnost, da se sooči z izzivi in se iz njih razvije močnejši, so globoko zakoreninjene lastnosti zapuščine podjetja BMW. Ta pristop, ki obsega vse od prvega svetovnega višinskega rekorda letalskega motorja do prihoda na trg podznamke BMW i, se je izkazal kot recept za uspeh, obenem pa kaže strast, samozavest in dar podjetja, da približa prihodnost sedanjosti. Nova navzočnost modelov luksuznega segmenta blagovne znamke bo prvič razkrita na mednarodnem avtomobilskem salonu (IAA) v Frankfurtu, ki bo potekal od 14. do 24. septembra 2017.

München. Podjetje BMW Group bo na dogodku Concours d’Elegance v kalifornijskem Pebble Beachu predstavilo svojo vznemirljivo novost v obliki BMW roadsterja. Vozilo BMW Z4 Concept, ki odraža dinamiko, progresiven videz in močna čustva, se ponaša s kompaktnimi sorazmerji, dinamično silhueto in privlačnimi oblikami. Oblikovna študija, ki hlasta po pozornosti, nudi vpogled v različico serijske proizvodnje, ki naj bi jo podjetje razkrilo tekom naslednjega leta.

“BMW Z4 Concept je popoln vozni stroj,” je povedal Adrian van Hooydonk, višji podpredsednik in direktor oddelka oblikovanja pri BMW Group. “Razgaljenje vozil nazaj k osnovam omogoča vozniku, da doživi vse sestavine užitka v vožnji z odlično neposrednostjo. To je popolna svoboda na štirih kolesih.”

Nebrzdan užitek v vožnji.
Športno in napredno vozilo BMW Z4 Concept uteleša vizijo roadsterja sodobnega časa podjetja BMW Group:. “BMW Z4 Concept izraža nov oblikovni jezik BMW iz vseh zornih kotov in v vseh podrobnostih. Od dinamičnega sprednjega dela prek izrazitega boka do zadka s čistim rezom: nekaj linij in komaj zaznavno prepletanje površin je dovolj, da se vzbudi občutek moči in intenzivnih čustev,” je dodal van Hooydonk.

Tradicija roadsterja znamke BMW v sodobni preobleki.
Vozilo BMW Z4 Concept prevezama klasične oblikovne poteze roadsterja, kot so: dolga medosna razdalja, nizka lega, raztegnjena silhueta in kompakten zadek, jih ovije v svež, samozavesten paket in jih oplemeniti s sodobnim oblikovnim jezikom BMW. Krajši pokrov motorja in natančni previsi zagotavljajo, da sedi voznik bližje središču vozila kot v predhodnih roadsterjih BMW. S tem dobijo nove dimenzije osredotočen, športen in agilen značaj. Obris vozila sledi izraziti klinasti obliki, ki preplavi BMW Z4 Concept z dinamiko, še preden se vozilo začne premikati. Veliki kupoli, ki se raztezata iz kabine nazaj elegantno vključujeta funkcijo varnostnih lokov in zagotavljata športen zaključek nizko spuščene silhuete na zadku.

Nove smernice oblikovnega jezika in površin.
Jasno skulpturiran nos morskega psa na sprednjem delu povzroči dramatično oblikovano površino, ki se razteza vzdolž celotne dolžine boka. Nova usmeritev, ki jo ubira oblikovni jezik BMW, je tukaj vidna v le nekaj preciznih potezah, ki tvorijo čiste površine, medtem ko so volumni karoserije močno skulpturirani. Površine in oblike s tem vzbudijo ekstremno sodoben in čustven vtis. Veliki bočni reži, tako imenovana okrasna elementa Air Breather, za sprednjima kolesoma, delujeta kot vir umetelno izoblikovanih površin boka, ki se zdijo, kot da jih oblikuje zračni tok, medtem ko izstopa iz bočnih rež. Svetle in senčne površine povzročijo učinek gibanja v smeri nazaj, ki nato naredijo zavoj, da izoblikujejo mišičaste okrove koles in atletske volumne. Vse to usmeri slogovni poudarek na pogon vozila prek zadnjega kolesnega para. Dramatična interakcija linij in površin postavlja v ospredje klinasto obliko boka in ga navdaja s še večjo mero dinamike. Nizka bočna pragova z značilnim robom približata karoserijo k tlom in s tem poudarita nizko lego vozila pri pogledu s strani.

Izrazno kovinsko lakiranje zunanjosti v barvi Energetic Orange izpostavlja kontraste svetlobe in sence na površini, ki povzročijo tridimenzionalni učinek. 20-palčna lahka aluminijasta platišča z obliko dvojnih prečk in v športni dvobarvni izvedbi pa zagotovijo čudovito usklajen zaključek dovršeno oblikovanega boka.

Nizek in napreden – sprednji del.

Oblika sprednjega dela vozila BMW Z4 Concept je brez dvoma športna po naravi. Razmerje med nizko ležečo in široko ledvičko ter žarometoma, ki sta umeščena višje, namenoma sproži asociacije z BMW Z8, kar daje vozilu BMW Z4 Concept določeno mero pompoznosti. Na mestu običajnih prečk se znotraj ledvičke nahaja prefinjeno oblikovana mreža, ki z vertikalno naravnanostjo prikliče v spomin športno in funkcionalno obliko ledvičke prvih roadsterjev znamke BMW, kot je bil BMW 328 Mille Miglia. V okviru odklona od oblikovnega normativa BMW posreduje vozilo Z4 Concept vertikalno interpretacijo klasičnega štiriočesnega videza žarometov z dvema prekrivnima svetlobnima cevema na vsaki strani. Smernika gledata diagonalno proti ledvički od zgoraj in poudarjata dinamično noto sprednjega dela. Pokrov motorja školjkaste oblike s

stiliziranimi odprtinami v obliki škrg nad sprednjima kolesoma povzroči fascinanten in zelo tekoč obod sprednjega dela v celoti.

Podaljšan sprednji odbijač odraža pristen atletski videz s svojim skulpturalnim oblikovnim jezikom. Njegov trio velikih vstopnih odprtin za zrak prikimava močnemu motorju v ozadju in drži obljubo o dinamičnem voznem doživetju. Velik vložek iz karbonskih vlaken na sredinski odprtini za zrak, ki prihaja naravnost iz učbenika motornega športa, zagovarja uporabo podrobnosti, s čimer poudari dinamično navzočnost sprednjega dela.

Skupaj tvorijo oblikovni elementi svež in nepozaben obraz vozila Z4 Concept, ki se poklanja, v zelo sodobni in športni podobi, famoznim roadsterjem BMW preteklega obdobja.

Atletski in vpadljiv – zadek.

Oblika vozila BMW Z4 Concept se sklicuje na podrobnosti in kvalitete iz bogate tradicije roadsterjev BMW in jih izpopolnjuje za leta, ki sledijo. Široka in nizka silhueta zadka prevzema poteze boka vozila in jih pretvori v sodoben zadek zelo vabljive jasnosti glede površin in oblikovnih elementov. Markantna koloteka zadnjih koles dajeta vozilu široko zadnjico, ki jo poudarjata ozki enoti zadnjih luči v obliki črke L, zaradi česar ima vozilo še bolj izrazito športno držo. Nad zadnjimi lučmi se pokrov prtljažnika, ki ga krasi izrazit spojler, razteza do kolosalnih linij razširitev kolotekov in sporoča brezkompromisno agilnost. Velike odprtine na podaljšanem zadnjem odbijaču ustvarijo svoj lasten dinamični vtis, medtem ko difuzor iz karbonskih vlaken doda piko na i s športno in ekskluzivno noto ter zaznamuje zadek na svoji najnižji točki s cesto.

Zunanjost in notranjost v sozvočju.

Afiniteta med notranjostjo in zunanjostjo vozila BMW Z4 Concept je očitna v oblikah in barvni shemi. Oblikovni jezik notranjosti prevzema močan, tridimenzionalni značaj zunanjosti in prispeva svoj glas dinamičnemu zobru. Velik del notranjosti posnema barvo karoserije vozila, s čimer se ustvari jasna vizualna povezava med notranjostjo in zunanjostjo. Mejo med njima zaznamuje le elegantna okrasna letev.

Popolno osredotočenje na vozno doživetje.
Hkrati pa notranjost služi tudi temu, da okrepi osredotočenost na vozno doživetje. Voznikov sedež, obloge na vratih, instrumentna plošča in sredinska konzola, ki obkrožajo voznika, so v celoti na voljo v črni barvi, kar pomeni, da opazno izstopajo od usklajenih oranžnih barvnih odtenkov zunanjosti in preostalega dela notranjosti. Skupaj tvorijo jasno definirano območje, ki se ovija okoli voznika kot kapsula, kar vzbudi zelo športen občutek. S tem se ustvari okolje za voznika z jasnim ciljem in izrazitim vidnim poljem, kjer se volan in obdajajoče površine zdijo, kot da silijo naprej, pri tem pa poudarjajo močno osredotočenost na voznika.

Kombinirani instrument in osrednji informacijski prikazovalnik tvorita zelo kakovosten skupek zaslonov, integriranih v kokpitu voznika z brezhibnim ergonomskim učinkom. Dva zaslona sta sedaj nameščena na skoraj isti višini in v neposredni bližini, kar daje občutek ene povezane enote. Z združenimi močmi posredujeta prave informacije ob pravem času. Voznik se lahko odloči, katere elemente želi priklicati (prek tablice na dotik) iz razpoložljivih vsebin na informacijskem prikazovalniku, kot so vodenje do cilja, predvajalni seznami ali druge informacijsko-razvedrilne funkcije. Nad kombiniranim instrumentom pa projicirani zaslon (Head-Up projektor) kaže pomembne informacije za vožnjo znotraj voznikovega vodnega polja.

Izrazite poteze.
Športna instrumentna plošča vznika iz voznikove strani z neverjetno lahkostjo. Pametna razporeditev površin in robov razdeli mogočne volumne in vzbudi vtis močno izklesanih mišic. Jasno ovijajoča se oblika od vrat do instrumentne plošče pa krepi športen občutek kot v zapredku na obeh sedežih.

Omejitev na najnujnejše.

V skladu z osredotočenjem na najpomembnejše stvari so vsi upravljalni elementi

razporejeni v “funkcijske otoke”. Na ta način voznika prav nič ne odvrne od edinstvenega voznega doživetja. Minimalističen značaj pa imajo tudi okrasni elementi v kabini. Namreč, namesto običajnih materialov so skrbno obdelani polirani in kromirani poudarki ter elegantni, šesterokotni motivi z laserskim rezom na sedežih tisti, ki naredijo največ, da ustvarijo ekskluziven ambient v notranjosti. Vstopne letve iz karbonskih vlaken in vtisnjeni asimetrični logotipi na sedežih ter instrumentni plošči pa dajo končni pečat športnemu profilu.

Kontakt za medije:

Korporativno komuniciranje BMW Group Slovenija

Maja Ilec

Elektronski naslov: maja.ilec@bmwgroup.com

Telefon: 00386 1 586 73 74

BMW Group

BMW Group je s svojimi štirimi znamkami BMW, MINI, Rolls-Royce in BMW Motorrad vodilni svetovni premijski proizvajalec avtomobilov in motornih koles, obenem pa ponuja premijske finančne storitve in storitve mobilnosti. Kot globalno podjetje upravlja BMW Group 31 proizvodnih in montažnih obratov v 14 državah in ima globalno prodajno mrežo razvejano po več kot 140 državah.

V letu 2016 je BMW Group po celem svetu prodal okoli 2.367 milijonov avtomobilov in skoraj 145.000 motornih koles. Dobiček pred obdavčitvijo je znašal 9,67 milijarde evrov ob dohodkih 94,16 milijarde evrov. 31. decembra 2016 je BMW Group zaposloval 124.729 ljudi.

BMW Group je svoj uspeh vedno gradil na dolgoročni viziji in odgovornem delu. Podjetje je tako ustvarilo ekološki in socialni trajnostni razvoj prek niza vrednot, celostne proizvodne odgovornosti in jasne predanosti k ohranjanju virov kot integralnega elementa svoje strategije.

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Munich. A collaboration between BMW Group Design and Garage Italia Customs has produced an innovative colour and material concept of two concept cars based on current BMW i models. The BMW i3 Garage Italia CrossFade and the BMW i8 Garage Italia CrossFade will be presented on 30 September 2016 at the start of the Mondial de l’Automobile 2016 in Paris. The premiere in the French capital will also serve as an outlook on edition models of the BMW i3 and the BMW i8. These models, which both feature an exterior design derived from the concept cars, will become available at the beginning of 2017.

The common feature of the two concept cars is a surface structure that emphasises the groundbreaking design and the innovative character of the models BMW i3 and BMW i8 in a fascinating way. The focus here is on a specific colour design that was developed on the basis of a common painting genre during the late 19th and early 20th century and which provides for a particularly expressive appearance. “Lapo Elkann is a pioneer in linking the disciplines of fashion, automobile and design. As a designer, I find this comprehensive approach particularly exciting,” says Adrian van Hooydonk, head of BMW Group Design. “With BMW i, we have been successful in overcoming previous restrictions in automotive design through the use of entirely new materials. So the progressive expressiveness of the Garage Italia CrossFade Edition is perfectly in keeping with the BMW i3 and the BMW i8.”

In June 2016, Garage Italia Customs had already presented the BMW i8 Futurism Edition. This vehicle also featured a body surface concept that was inspired by the art of painting. The design of the BMW i8 Futurism Edition, which was created on the occasion of the 50th anniversary of BMW Italia, is based on the painting “Lampada ad Arco” by the futuristic artist Giacomo Balla. “Technological development and constant search for innovation are common key values to both Garage Italia Customs and BMW,” adds Lapo Elkann, Chairman and Founder of Garage Italia Customs. “BMW i automobiles provide our designers with ideal opportunities for an artistic exploration of the future of mobility. The CrossFade project was a great opportunity to create something beyond the traditional idea of car painting, generating amazing effects with a unique geometrical pattern.”

The design of the concept cars now being shown in Paris was inspired by optical colour mixing, a technique already used in Pointillism of the late 19th century. This painting technique involves the creation of motifs using small and evenly distributed dashes of colour. Because the neighbouring colours are not intermixed, but only blend together in the perception of the viewer, a particularly intensive radiance is created. The selective variation of size and spacing of the individual dashes permits the creation of both precise and harmonious colour gradients.

On the body surface of the BMW i8 Garage Italia CrossFade, the accurately defined colour changes between Protonic Blue metallic and Protonic Dark Silver metallic are used to intensively underscore the lines and surface contours. Moreover, the applied dashes of paint are triangular. Resulting from this geometrical shape, both the overall impression as well as the plug-in hybrid sports car’s dynamics already symbolised in the design are accentuated even further. The colour design was realised using a complex painting process in which the car finished in Protonic Blue metallic was initially covered with a stencil film. In this way, it was possible to create the desired geometrical pattern with exceptionally high precision when the second layer of paint in Protonic Dark Silver metallic was finally applied. Moreover, the interior follows the BMW i8 Garage Italia CrossFade’s exterior design with the smooth transition from the dark silver of the front end of the car to the pure blue of the rear end printed on Alcantara textile that now covers the central tunnel, the side panels and the headliner. The surface structure of the interior and the seats in Foglizzo leather, and Protonic Blue and perforated Alcantara is effectively accentuated by the contrasting colours.

In the case of the BMW i3 Garage Italia CrossFade, the colour transition on the front end and the side panels flows in a vertical direction. The amount of blue decreases as it rises upwards to merge with the black roof and bonnet. The smooth transition is created by a transparent foiling with imprinted circular dashes of colour that symbolise the driving pleasure offered by the electrically powered five door car and become larger with increasing height. The distinctive colour design is also to be found in the interior, where high-quality textile and Alcantara surfaces additionally emphasise the premium character of the car. Base colour in each case is Protonic Blue, which is now also optionally available for the BMW i3 and exclusively in conjunction with the 94 Ah high-voltage battery.

BMW regularly presents limited special series of particularly dynamic vehicles so as to sharpen the brand core: Sheer Driving Pleasure. Meanwhile a look ahead to future developments is provided by eye-catching concept cars that reflect the essence of the brand's pure DNA. The public response to both is reflected in the result of this year's readers' vote organised by the magazine "Auto Bild Sportscars". In two rating categories, readers voted BMW Group models "2015 Sports Car of the Year": the "Serial Production Coupés" class was won by new BMW M4 GTS, while in the "Concept Cars" category, the BMW 3.0 CSL Homage was able to attract the majority of votes.

BMW M4 GTS continues its winning streak.
By winning the "Serial Production Coupés" category, the BMW M4 GTS has built on the success of the BMW M4 Coupé and the BMW 435i Coupé, which were voted Sports Car of the Year in 2014 and 2013 respectively. The BMW M4 GTS underpins its sports car status with a lap time of 7:28 minutes on the legendary Nürburgring-Nordschleife. This performance is enabled by a three-way coilover suspension specially harmonised for the BMW M4 GTS, Michelin Pilot Sport Cup 2 tyres in the sizes 265/35 R19 at front and 285/30 R20 at rear, intelligent lightweight construction with the use of aluminium, carbon fibre, composite materials and high-strength steels and a high-performance in-line 6-cylinder petrol engine with M TwinPower Turbo Technology. Due to the innovative water injection - used for the first time in a serial production vehicle - the engine delivers an output of 368 kW/500 hp and a torque of 600 Nm from a capacity of 3.0 litres (combined fuel consumption: 8.5 l/100 km; CO2‑emissions combined: 199 g/km)*. This enables the BMW M4 GTS to accelerate in 3.8 seconds from 0 to 100 km/h, reaching a top speed of 305 km/h (cut off).

BMW 3.0 CSL Homage wins the "Concept Cars" category.
The victory of the BMW 3.0 CSL Homage was a premiere: it attracted the most votes in the "Concept Cars" category which was offered for the first time - and it won by a very clear margin. This concept study was presented at this year's Concorso d'Eleganza Villa d'Este as the BMW design team's tribute to the legendary BMW 3.0 CSL - the timeless, classic BMW coupé icon of the 1970s.

The BMW 3.0 CSL Homage translates the character of the original into the contemporary age, reinterpreting it in a new and exciting way. Cutting-edge materials were used to build this concept car, including carbon fibre (CFRP). The high-tech material is used extensively in the BMW 3.0 CSL Homage, moving the philosophy of lightweight construction forward to the current state of the art. As in the 1970s original, the lines of the BMW 3.0 CSL Homage express pure dynamic performance: striking air deflectors, powerful wheel arches and a prominent roof and rear spoiler frame an elongated body. The front air deflector serves to ventilate the engine compartment while the wings above the rear wheels ensure optimum air flow around the vehicle. Small camera rear mirrors further reduce aerodynamic drag. The large rear spoiler increases surface pressure on the powered rear axle, thereby improving power transmission. An Air Curtain and Air Breather guarantee optimum wheel arch ventilation and air extraction. The 21-inch light alloy wheels in matt and high-gloss Bi-Color finish add a particularly striking touch. Air deflection blades in the wheel rim gaps additionally optimise aerodynamics.

Further top placements for BMW models.
In addition to the category winners, there were other BMW models that gained podium positions. In the category "Serial Production Sedans", the BMW M5 "30 Years of the M5" finished second, as did the BMW X6 M in the category "Serial Production SUVs". The BMW M135i came third in the category "Serial Production Compact Cars".

The "Auto Bild Sports Cars of the Year" readers' vote was held this year for the 14th time. The title "Sports Car of the Year" is among the most important awards for sports-style vehicles in the automobile sector in Germany, and it is highly coveted among all vehicle manufacturers. There were 142 models to choose from for the readers' vote in 2015. Drawn from test and road reports of the last 12 months, the vehicles were classified in 18 categories – eight for serial production vehicles, eight for tuning vehicles and one category each for small-series vehicles and concept cars respectively. The awards were presented today at the Essen Motor Show Race Night.

The BMW placements at glance:

Serial Production Coupés, winner: BMW M4 GTS.

Concept Cars, winner: BMW 3.0 CSL Homage.

Serial Production Sedans, 2nd place: BMW M5 "30 Years of the M5".

Serial Production SUVs, 2nd place: BMW X6 M.

Serial Production Compact Cars, 3rd place: BMW M135i.

For further details on official fuel consumption figures, official specific CO2 emissions and power consumption of new cars, please refer to the "Manual on fuel consumption, CO2 emissions
and power consumption of new cars", available at all sales outlets, from
Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html. Manual CO2 (PDF ‒ 2.7 MB)

Nagrada je tipičen visokozmogljiv BMW M avtomobil. BMW M6 Cabrio je opremljen s 560 konjskimi močmi, M Twin Turbo V8 bencinskim motorjem (poraba kombinirane vožnje: 10,3l/100 km z emisijami CO2: 239g/km). BMW M6 Cabrio ima pospešek od 0 -100 km/h v neverjetnih 4,3 sekundah in najvišjo regulirano hitrostjo 250 km/h. Opremljen je s tehničnimi lastnostmi BMW M kot so: dvojni prenos sklopke z Drivelogic tehnologijo, keramične zavore M Carbon, Dynamic Damper nadzor in Active M diferencialom z zagotovljenim športnim in popolnim nadzorom vozila v vsaki situaciji. Novi BMW M6 Cabrio tudi letos z zunanjim izgledom jemlje dihe, poudarki avtomobila vključujejo edinstveno BMW Individual barvo v odtenku »Frozen Blue Metallic«, z 20'' M Double Spoke lahkimi aluminijastimi platišči, BMW Individual sivim Merino usnjem v »Opal White« odtenku, kot tudi BMW Individual Piano črnimi notranjimi dodatki. Letošnji nagradni avto pa se ponaša z veliko več BMW M Performance deli. 

Marquez, že tretjič zapored prejema nagrado in bo vstopil v elitni klub z drugimi zmagovalci kot sta Valentino Rossi in Casey Stoner. Španec pa je tudi prvi dirkač, ki je nagrado prejel kar trikrat zapored. Namreč, leta 2013 je Marquez bil prvi začetnik, ki je prejel to posebno priznanje za najhitrejšega dirkača v kvalifikacijah. Svoj uspeh je ponovil leta 2014 kot tudi leta 2015. Marquez je kar osem dirk začel z bočnega položaja in z 365 točkami odpeljal BMW M nagrado. Uradna podelitev je potekala v soboto, na zadnjem kvalifikacijskem dnevu MotoGP v Valencii, Španija. BMW M6 Cabrio je bil predan Marquezu s strani Carmela Ezpeleta, direktorja Dorna Sports in Franka Van Mella, predsednika BMW M GmbH.

»Resnično sem srečen, da sem osvojil nagrado BMW M Award že tretjič zapovrstjo,« je povedal Marquez na podelitvi v Valencii. »Za nas dirkače, je ta nagrada nekaj posebnega. BMW M6 je odličen avto, najbolj sem navdušen nad pospeški in nadzorom. Dejstvo, da je sama nagrada BMW M6 Cabrio, naredi vse skupaj še bolj posebno. To je prvič, da sem prejel cabrio, in za mene, ki živim v Španiji je to odlično. Komaj čakam, da se usedem v avto in ga odpeljem!«

»Nagrada BMW M Award je pomemben del dolgotrajnega in uspešnega partnerstva z BMW M GmbH« je pojasnil Carmelo Ezpeleta, direktor Dorna Sports. »Neverjetno je, da BMW M GmbH počasti dosežke MotoGP kvalifikacij na ta zelo poseben način. Nagrada BMW M Award je ena od vrhuncev vsake MotoGP sezone, že 13 let, in še vedno nas BMW M uspe presenetiti vsako leto znova. Z BMW M6 Cabrio, smo ponovno uspeli sestaviti visokozmogljiv avtomobil, ki ga predajamo Marc Marquezu. Čestitke Marc – brez dvoma mislim, da boš užival v tej nagradi.«

»Marc Marquez je že pisal zgodovino dve leti nazaj, ko je postal prvi začetnik, ki je osvojil nagrado BMW M Award, letos pa postaja prvi, ki bo prejel nagrado tretjič zapored. Čestitamo mu ob tem impresivnem dosežku,« je povedal Frank van Meel, predsednik BMW M GmbH. »Nagrada BMW M Award je pomemben temelj našega razumevanja in vpletenosti v MotoGP, zato tudi ob izbiri nagrade izberemo vrhunec vsake sezone. Mislim, da smo tudi letos z BMM M6 Cabrio to dosegli. Dejstvo je, da je nagrada pisana na kožo tekmovalcem MotoGP, katerih življenje je polno nove, inovativne tehnologije, visoke kakovosti in preizkušanja mej, zato nam je še toliko bolj v ponos. To partnerstvo dokazuje, da imajo naši izdelki prav te atribute, kar jih naredi tako zaželene s strani najhitrejših svetovnih motorističnih dirkačev. Upamo, da bo Marc Marquez užival v novem BMW M Cabrio, mi pa se veselimo nove sezone in nagrade BMW M Award 2016.«

Nagrada BMW M Award za najboljšega dirkača na kvalifikacijah se letos podeljuje že 13 leto zapored. Na vsaki dirki sezone dirkači dobijo točke glede na njihovo uvrstitev na kvalifikacijah, enako kot dobijo točke za uvrstitev na dirki. Za najboljši štartni položaj dobijo 25 točk, za drugo mesto 20 točk in za tretje mesto 16 točk, vse do 15. mesta, za katerega dobijo eno točko. Dirkač, ki do konca sezone zbere največ točk, osvoji nagrado BMW M Award v obliki ekskluzivnega in individualno prilagojenega BMW M avtomobila. Marc Marquez, Valentino Rossi in Casey Stoner so trenutni rekorderji, saj imajo vsi po tri naslove – z izjemo Marqueza, ki je edini prejel nagrado trikrat zapored. Njegov rojak, Jorge Lorenzo, je nagrado osvojil dvakrat, medtem ko imata Sete Gibernau in Nicky Hayden po eno nagrado.

Munich/Pebble Beach. In August every year car enthusiasts from all over the world gather for the Concours d’Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something very special this year with the world premiere of the BMW 3.0 CSL Hommage R – a car that celebrates both the 40th anniversary of BMW in North America and the heady racing success of the BMW 3.0 CSL in 1975.

1975 was the year the Bavarian manufacturer founded BMW of North America, its first official sales company outside Europe. It was also the year in which BMW Motorsport made its debut in motor racing stateside – in the IMSA series – with a specially made BMW 3.0 CSL. Just a few weeks later BMW recorded its first, historic triumph at the 12 Hours of Sebring. This was followed by a succession of victories, including one at Laguna Seca, just 15 miles from Pebble Beach. BMW’s rookie year duly culminated in the white BMW 3.0 CSL, decked out in eye-catching BMW Motorsport livery, winning the manufacturers’ championship at the first attempt. This success, coupled with the car’s striking design and the “Bavarian Motor Works” legend emblazoned across the sun protection film on the windscreen and rear window, announced the BMW brand’s arrival in racing-mad North America with a bang.

“Motor racing is all about the ability of cars to mesmerise, about the unbridled joy of driving,” explains Adrian van Hooydonk, Senior Vice President BMW Group Design. “And as such it represents the heartbeat of BMW. Back in 1975, as today, winning races came down to how man and machine could work together. Technical innovations have taken the effectiveness of this partnership to ever great heights. And with the BMW 3.0 CSL Hommage R we’re aiming to show how much closer the driver and car can grow in the future.”

A new level of driver focus – the interior.

Given the aim of achieving the best possible fusion of driver and car, the driver was the logical starting point for the design of the BMW 3.0 CSL Hommage R. For the seamless integration of the driver into the car, the designers extrapolated the principle of driver focus beyond the geometric form of the interior. In the BMW 3.0 CSL Hommage R, the idea of centring attention on the driver begins with his immediate surroundings. This new approach led the designers first to the driver’s helmet, race suit and seat before moving onto the lines and surfaces of the interior.

This way of doing things changes the nature of conventional interior functions. As the layer of interaction closest to the driver, the helmet visor assumes the functions of a display and projects situation-based information such as the car’s speed, gear engaged and engine revs into the driver’s direct field of view. The BMW 3.0 CSL Hommage R thus enhances the driver’s direct perception. The idea of the Head-Up Display, which has already proved its effectiveness in series-produced BMW models by flagging up driving-related information without distracting the driver, is therefore expressed in a whole new way. “Eyes on the road, hands on the wheel” is the name of the game – i.e. enabling the driver to concentrate fully on the job of driving the car.

As well as helping him to do his job, the driver’s race suit (a classical design by Puma®) visually expresses the connection between the driver and the car. If both the driver’s hands are on the steering wheel, illuminated piping integrated into the sleeves of the suit shows the progress of information – from the shift impulse display, for example – out of the steering column over the driver’s arms and into his visor.

The side-section design of the large carbon-fibre seat shells reflects the anatomy of the seated driver, thus providing maximum support in any driving situation. At the same time, the seats ensure the driver’s body has the best possible connection with the car, giving him a physical feel for it with almost his whole body, in any situation, and thus allowing him to react faster and more effectively. The seat shells follow a rising diagonal path rearwards, a line extended behind the seats into the rear by a structural carbon-fibre element that increases the torsional rigidity of the BMW 3.0 CSL Hommage R. The white seat surfaces with fanned-out quilting, integrated into the seat shell, mimic the design of the driver’s race suit, while BMW Motorsport’s signature stripes on the six-point safety harness add an extra splash of colour.

Commitment to lightweight construction and technical refinement.

In the area around the driver’s seat, the designers have drawn back the covers on the lightweight design of the BMW 3.0 CSL Hommage R and lent tangible form to its racing character. A carbon-fibre roll cage integrated into the structure of the car’s roof and side sections forms the basis for the interior’s singularly minimalist geometry. All the elements in the interior are there out of absolute necessity; every component has been designed with a purpose, a function linked directly to the structure of the machine or the job of driving. In an interior made almost entirely from carbon fibre, the only wood-like presence is the “instrument panel” – actually a cross-member and purely structural element. This is a reference to a central element of the earlier BMW 3.0 CSL, in which even the racing version had distinctive wood trim ringing the whole of the interior. A particular highlight here is the additional information illuminated through the wood. Recalling the BMW 3.0 CSL’s victory at Laguna Seca in May 1975, the BMW 3.0 CSL Hommage R displays the track layout and braking points through the instrument panel’s wood strip. By using light in this way, this ultra-sophisticated, super-smooth information display removes the need for a classical display and slips perfectly into the car’s minimalist interior design philosophy. Only the small central eBoost charging display interrupts the flow of the otherwise unbroken wooden surface. BMW Motorsport stripes for the instrument panel surround lend extra colour.

The commitment to paring the car down to the bare essentials places particular emphasis on the steering column. As a mechanical link between the driver and car, it is home to all the operating elements and controls. The only “comfort” function are the two vents on the sides of the steering column, which supply the driver with fresh air at ambient temperature. A small display on the steering column provides the driver with secondary information such as lap times, overall race time and the car’s current track position, as required. Other racing elements in the interior include red anodised safety features, such as the outlet nozzles for the fire extinguishing foam, the extinguisher itself, and the two switches on the centre console for the emergency shut-off and fire extinguishing mechanism. The rear only has space for two helmets integrated into the centre tunnel. These are held in place by a belt when not in use. Underneath the longitudinal braces jutting out to the rear are the covers for the eBoost energy accumulators. Meticulously crafted aluminium sleeves add high-quality accents at the junctions between individual structural elements. In its materials and detailed solutions, the BMW 3.0 CSL Hommage displays both technical sophistication and subtlety of form.

Motor racing through and through – the exterior.

“Both inside and outside, the BMW 3.0 CSL Hommage R is primarily a reflection of its function,” explains Karim Habib, Head of Design BMW Automobiles. “The exterior and interior design is based around the requirements of motor sport as far as the car and driver are concerned; aerodynamics and driving dynamics on the one hand, the most direct connection between driver and machine on the other. In my view, that’s something the Hommage car expresses in a very emotional way. At the same time, all the details from the BMW 3.0 CSL are present in the Hommage model. And they are all there to be discovered in their original form. It’s a bow to the 1975 car.”

The exterior design of the BMW 3.0 CSL Hommage R is a pure expression of motor racing. The stretched body is framed by distinctive air deflectors, powerful wheel arches and a prominent rear spoiler, which likewise cite the successful IMSA racing version of the original BMW 3.0 CSL. Every detail of the Hommage car has its origins in the successful racing machine from 1975, but all have since been updated and integrated technically into a modern design language. The colours and graphics used, not to mention the addition of a number 25, reference the extraordinary record of success notched up by the works BMW 3.0 CSL in 1975. Indeed, the BMW 3.0 CSL Hommage R even revives details such as the “Bavarian Motor Works” decals on the windscreen and rear window. Swathes of exposed carbon fibre spotlight the 1975 model’s commitment to lightweight construction and, as a cutting-edge material, bring it into the modern era.

Power and athleticism – the front end.

The front end of the BMW 3.0 CSL Hommage R, one of the broadest and lowest of any model in the BMW family, positively exudes power and athleticism. The flow of the surfaces and graphic accents in the front apron showcase the car’s wheels and underline its wide, powerful impression. In the centre of the front end is a large version of the signature BMW kidney grille, which references the upright form favoured at the time. The familiar four-eyed face – with its contemporary, hexagonal interpretation – emphasises the sporting intent of the front end. Laser lighting and LED technology enable slim, modern light graphics, and the narrow contours of the headlights give the BMW the focused look typical of the brand’s cars. A stylised, blue-lit “X” inside the lights separates the light functions from one another and, at the same time, recalls the X-shaped headlight taping used for endurance races. The large, black front splitter made from carbon fibre and with accents in BMW Motorsport’s colours sets the seal on the front end as it plunges down to the road. Together with the kidney grille, it creates a large stylistic aperture, providing a visual hint of the engine’s power and performance. From the side, the front apron and kidney grille present a modern take on the shark nose design that was already turning heads in 1975, ensuring the car would be easily recognisable.

From the side – sporting flair with a touch of elegance.

The long wheelbase and sweeping bonnet stretch the Hommage car’s silhouette visually and lend it a touch of elegance to go with its dominant sporting brio. The familiar line graphics along the car’s flanks further strengthen this impression. The exclusive exterior colour Brilliant White with its slight metallic effect adds a gleam to the surfaces and lends the powerful contours a vivid sculptural impact. The line graphics in BMW Motorsport colours pick up the surface movements in the front, rear and flanks, further emphasising the car’s sinewy looks. Dark carbon-fibre surfaces round off the flanks at their lower edge and point to the commitment to lightweight design of the original BMW 3.0 CSL. The matt gold 21-inch light-alloy wheels with black inlays add a special flourish.

The rear end – muscular presence.

The rear of the BMW 3.0 CSL Hommage R makes a statement of maximum sporting intent. The large rear spoiler and carbon-fibre double diffuser are straight out of the racing car blueprint and brim with aerodynamic sophistication. The powerfully contoured rear apron draws the eye to the car’s wheels and, in so doing, visually showcases the power of the BMW 3.0 CSL Hommage R. The BMW Motorsport line graphics reproduce this movement, further strengthening its muscular presence on the road. The rear light design is particularly distinctive, a strip of LEDs extending along the spoiler to link the two lights and providing a stylistic border for the rear end.

The BMW 3.0 CSL Hommage R also cuts a dynamically imposing figure when viewed from above. The bonnet fans out in a wide “V” from kidney grille to headlights, recalling a striking and dynamic element of earlier BMW coupes. The BMW 3.0 CSL Hommage R therefore combines all the classic BMW hallmarks within a modern and emotionally rich design language, adding even greater lustre to the already glittering engineering achievement of 40 years ago.

Ljubljana. Sinoči se je na Tavčarjevem dvorcu na Visokem pri Poljanah odvilo sklepno dejanje jubilejnega desetega izbora za Poslovni avto leta, ki ga organizirajo Finance. Inovativni BMW i3, ki združuje pionirsko tehnologijo električnega pogona je postal veliki zmagovalec v kategoriji EKO avto leta.

Organizatorji izbora za Poslovni avto leta so izbor BMW i3 za EKO avto leta utemeljili z besedami: ''BMW je z modelom i3 na cesto postavil presenetljiv avto, ki preseneti z obliko, zasnovo lahke karoserije in izjemno živahnim električnim motorjem.''

Od začetka zasnovan za električno mobilnost.

BMW i3 je brezkompromisna in privlačna rešitev sedanjih in prihodnjih potreb osebne mobilnosti v urbanih okoljih. Je prvi premium avtomobil na svetu, ki je usmerjeno zasnovan za vožnjo na izključno električni pogon – s tem pa brez emisij. Posebno razvita arhitektura LifeDrive, tehnologija pogona BMW eDrive, značilen pogon na zadnja kolesa in revolucionaren koncept lahke konstrukcije poudarjajo ravnovesje med užitkom v vožnji, dosegom in maso.

Mednarodni uspeh

Med številnimi priznanji in nagradami po vsem svetu je BMW i3 prejel prestižno nagrado Svetovni zeleni avtomobil leta 2014 - ''World Green Car of the Year''.

Revolucionaren koncept BMW i3, ki je bil zasnovan in oblikovan za električno mobilnost in ki vključuje lahko, visoko-trdno karbonsko potniško kabino, je navdušil novinarje po vsem svetu. Poleg državnih in mednarodnih nagrad je avtomobil prejel tudi priznanje ''Paul Pietsch Prize'' revije ''Auto, Motor und Sport'' za najbolj inovativen tehnološki koncept.

Ideja trajnostnega užitka v vožnji je dobila nov pomen. BMW i3 dobil nagrado ''Wertmeister 2015'' v popolnoma novi kategoriji ''električnih vozil''. Nagrado podeljuje revija ''Auto Bild''. Uspeh BMW i3 potrjuje, da je odločitev za nakup prvega premium vozila, oblikovanega izključno za električno in lokalno brezemisijsko vožnjo, odločitev v prid ekološke ozaveščenosti in visoke stabilnosti vrednosti.

Poslovni avto leta.

Poslovni avto leta je izbor, ki ga že deseto leto zapored organizira časopis Finance. Sklepni dogodek je zaokrožil dolgo obdobje preizkušanja in ocenjevanja avtomobilov izbora PAL ter izbor finalistov, pri katerem so upoštevali kriterije udobja, prostornosti, tehnike, varnosti, voznih lastnosti, cene in stroškov lastništva.

Munich/Cernobbio. Amid the audacious design studies and automotive beauties from a bygone era gathered at the Concorso d’Eleganza Villa d’Este, the BMW Group presents its new BMW 3.0 CSL Hommage – and in the process makes a pretty formidable statement of its own. This model is the BMW Design Team’s tribute to the 3.0 CSL, a timeless classic and iconic BMW Coupé from the 1970s.

“Our Hommage cars not only demonstrate how proud we are of our heritage, but also how important the past can be in determining our future,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW 3.0 CSL Hommage represents a nod to the engineering achievement exemplified by the BMW 3.0 CSL in its lightweight design and performance. With intelligent lightweight construction and modern materials, the 3.0 CSL Hommage brings the character of that earlier model into the 21st century, showing it in a new and exciting guise,” he says, summarising the approach the design team took with the BMW 3.0 CSL Hommage. 

Lightweight design past and present.

“CSL” stands for “Coupé Sport Leichtbau” (coupé, sport, lightweight). With its aluminium bonnet, boot and wings, Plexiglas windows and equipment rigorously pared down to the bare essentials, the old BMW 3.0 CSL tipped the scales around 200 kg lighter than its sibling model, the BMW 3.0 CS. Unsurprisingly, then, it was predestined for a career on the race track. Whereas the material of choice in the 1970s was aluminium, today carbon fibre – or carbon-fibre-reinforced plastic (CFRP) – offers the optimum weight-to-strength ratio. These high-strength fibres are even lighter and stronger than aluminium. And the
BMW 3.0 CSL Hommage makes generous use of the high-tech composite, reinterpreting the concept of lightweight design for the modern age. Wherever CFRP is used, it is also visible – rendering the lightweight design principle tangible both inside and out. The BMW Group is a world leader in the production and application of CFRP in automotive design and can already boast many years of experience in series production of CFRP structural parts for the BMW M and, in particular, the BMW i. 

The exterior: power and elegance.

Karim Habib, Head of BMW Design, explains the thinking behind the design of the BMW 3.0 CSL Hommage: “For BMW designers like us, the BMW 3.0 CSL is a style icon. Its combination of racing genes and elegance generates an engaging aesthetic that continues to win hearts even today.
The BMW 3.0 CSL Hommage celebrates many of those characteristic features, but without copying them. Indeed, some of the parallels are not immediately obvious. We wanted people to sense the family resemblance rather than see it straight off.”

The BMW 3.0 CSL Hommage is a vision of pure athleticism: the elongated body is set off by distinctive air deflectors, powerful wheel arches and prominent spoilers to the roof and tail. Despite its size, the aerodynamic elements are key in enabling air to flow optimally along the sides of the vehicle. The front air deflector serves to vent the engine compartment, while wings over the rear wheels ensure optimum airflow around the vehicle. Small rear-view cameras serve to further reduce aerodynamic drag. The large rear spoiler increases downforce on the driven rear axle and in so doing improves power transmission. The Air Curtain and Air Breather systems guarantee optimum ventilation of the wheel housings. And the sheer self-confidence and sporting prowess of the BMW 3.0 CSL Hommage are perfectly summed up in the original colour of its spiritual predecessor – Golf Yellow. 

The front end – muscular athleticism.

Boasting one of the broadest and lowest front ends of any vehicle in the
BMW Group, the BMW 3.0 CSL Hommage’s front exudes pure power and athleticism. At the centre, the characteristic BMW kidney grille stands tall in citation of the more upright styling of the kidney grille of yesteryear. The size and spatial depth of the kidney grille symbolise the output of the powerful six-cylinder in-line engine with eBoost. At the same time, the finely wrought geometry of frame and kidney struts lends the front end an air of quality and exclusivity. The characteristic four-eyed face gives a contemporary, hexagonal interpretation of front-end sportiness. Laser light and LED technology facilitate slender, state-of-the-art lighting graphics, and the flat contours of the headlamps generate that characteristically focused BMW look. A stylised “X” inside the lights divides the lighting functions and conjures up memories of the X-shaped headlamp stickers once used in long-distance racing. Horizontal LED strips create a visual bond between headlamps and kidney grille while at the same time emphasising the broad, flat impact of the front end. A large carbon-fibre front splitter reduces the gap between road and front end and, in combination with the kidney grille, offers a modern interpretation of the earlier car’s highly distinctive shark nose. Two circular openings and a series of elongated slots pay tribute to other elements featured in the earlier car, but offer a new interpretation for the 21st century. 

The sides – contrapuntal elegance.

The vehicle sides are in elegant counterpoint to the marked athleticism of front and rear. The long wheelbase and elongated bonnet appear to stretch the Hommage’s silhouette. A continuous, horizontal line encircles the vehicle by way of paying tribute to a distinctive stylistic feature of the earlier BMW 3.0 CSL: its all-round chrome trim. In combination with the black highlight beneath, the continuous line intensifies the flat, elongated appearance of the sides.

A particular detail of the BMW 3.0 CSL Hommage is the roofline. Consciously subdivided into three, the line recalls the distinctive upper section of the
BMW 3.0 CS – one of the first coupés to feature a roof that did not flow into the tail. Compared with the ubiquitous fastback coupés of the day, this was both an innovation and a design statement, a feature that exuded athleticism and elegance in equal measure. In keeping with the BMW 3.0 CSL, the Hommage features a BMW logo on each of the C-pillars.

The all-round shoulderline is also the starting point for the subtle, finely sculpted surfaces of the sides. It follows the development of the shadowy areas behind the front wheel all the way to the lit surfaces above the rear wheels. This interplay between light and shade lends movement and dynamic intensity to the generous surfaces of the vehicle’s sides. Dark CFRP areas narrow the gap between the sides and the road, again paying tribute to the consistent lightweight design of the BMW 3.0 CSL. In combination with the black graphic accents, the dark lightweight elements reduce the perceived height of the vehicle and further emphasise its flat silhouette. The black 21" alloy wheels in matt and high-gloss bi-colour versions offer an additional unique highlight. Air control blades in the interstices of the wheel rims, meanwhile, serve to further optimise aerodynamics. 

The rear end – a muscular presence.

As with the front end, the vehicle’s tail is broad and muscular in design. Generous surfaces generate presence, horizontal elements emphasise width.
A particular highlight is the styling of the rear lights: an LED strip above the spoiler links the two lights, thus giving the rear end a formal framework. The powerfully sculpted rear apron with CFRP diffusor creates a visual impression of the BMW 3.0 CSL’s raw power. Even viewed from above, the BMW 3.0 CSL is extremely dynamic. From kidney grille to headlamps, the bonnet traces a broad “V” – a nostalgic throwback to a distinctive and dynamic element of earlier
BMW coupés. 

The interior – purist elegance.

Pared down to a minimum, the interior of the BMW 3.0 CSL Hommage puts its lightweight design on show and renders its racing character elegantly tangible. All interior elements are there out of absolute necessity, every part has a high-quality design, structural or drive-related function. In the all-CFRP interior, the only wood-like presence is the “instrument panel” – a cross-member and purely structural element. This is a clear reference to the interior of the earlier
BMW 3.0 CSL, which featured an all-round wood trim throughout the interior. In the new version, only the small central eBoost charging display interrupts the wooden instrument panel. Infotainment is equally minimalist in concept: a central display on the steering column informs the driver of the current gear, speed, revs and shift point. 

Racing genes and lightweight design with finesse.

Other racing features include bucket seats with high-quality stitching, a six-point belt and red anodised safety features such as the outlet nozzles for the extinguishing foam, the fire extinguisher itself, and the two switches on the centre console for the emergency shut-off and fire extinguishing mechanism. The only elements in the rear of the vehicle are two helmets integrated into the transmission tunnel. These are held in place by a belt when not in use. In the place of a rear seat bench, there are only covers for the eBoost energy accumulators. Special reflector technology in combination with LED strips create an impressive 3D effect on the covers.

In its use of cutting-edge materials and detailed solutions, the BMW 3.0 CSL Hommage displays technical sophistication and subtlety of form. Meticulously crafted aluminium sleeves add high-quality accents at the junctions between individual structural elements. The door design is as minimalist as it is expressive: precise, clean surfaces trace an arc rearwards, lending the door element a flowing, dynamic quality. The door openers combine a DTM-style pull strap with the elegant handle-integrated opener of the earlier BMW 3.0 CSL, resulting in the hybrid solution of a nylon pull strap located directly behind the grab handle in the door. As with the interior as a whole, this detail lends expression to the unique character of the BMW 3.0 CSL Hommage: a winning combination of lightweight design, athleticism and elegance.

München/Cernobbio. 22. maja 2015 bo BMW Group svetovni javnosti prvič razkril novega BMW 3.0 CSL Hommage na dogodku Concorso d’Eleganza Villa d’Este. Ekipa oblikovalcev BMW se s tem modelom poklanja BMW 3.0 CSL, brezčasni klasiki in ikonskemu BMW Coupé iz 70-ih let. BMW 3.0 CSL Hommage je pritrditev inženirskemu dosežku, ki ga ponazarja BMW 3.0 CSL s svojo lahko konstrukcijo in zmogljivostjo. Hommage črpa iz značaja prvotnega modela in ga obdari z inovativnimi materiali, da se v novi in razburljivi podobi umesti v današnji čas. Oblika BMW 3.0 CSL Hommage izžareva čisto dinamiko, medtem ko je karoserija obdana z izrazitimi usmerjevalniki zraka, močnimi okrovi koles in markantnim strešnim ter zadnjim spojlerjem. Raztegnjena boka delujeta kot elegantna vez med izjemno športnim sprednjim delom in zadkom. Subtilno in prefinjeno izklesane površine izražajo dinamiko in ekskluzivnost, medtem ko obsežna uporaba karbonskih vlaken za spodnji del poudarja sistematičen koncept lahke konstrukcije avtomobila. Rigorozno reducirana notranjost BMW 3.0 CSL Hommage svojega lahkega koncepta ne odraža le vidno, ampak tudi otipljivo. Vsi elementi v kabini so absolutno nujni in vsak sestavni del ima zelo kakovostno strukturno ali vozno funkcijo. Hommage s svojimi materiali in podrobnimi rešitvami kaže tehnično premoč in oblikovno prefinjenost. Celotna notranjost odseva poseben značaj BMW 3.0 CSL Hommage, ki uteleša dovršeno kombinacijo lahke konstrukcije, športnosti in elegance.

München. Ideja trajnostnega užitka v vožnji je dobila nov pomen. Približno eno leto po lansiranju na trgu je BMW i3 dobil nagrado ''Wertmeister 2015'' v popolnoma novi kategoriji ''električnih vozil''. Nagrado podeljuje revija ''Auto Bild''. Uspeh BMW i3 potrjuje, da je odločitev za nakup prvega premium vozila, oblikovanega izključno za električno in lokalno brezemisijsko vožnjo, odločitev v prid ekološke ozaveščenosti in visoke stabilnosti vrednosti. Konvencionalno gnani BMW modeli so tudi na vrhu razvrstitev. Priznanje za najboljši ostanek vrednosti v srednjem segmentu je pripadlo BMW 325d Touring. V kategoriji kompaktnih SUV vozil je zmaga pripadla BMW X3 xDrive35d, ki mu sledi BMW X4 xDrive30d.

Vsako leto od leta 2014 revija z največjo naklado v Evropi z nagrado ''Wertmesiter'' nagradi vozila, ki na nemškem trgu najbolje ohranjajo vrednost. Najnovejša razvrstitev, ki jo je objavila revija ''Auto Bild'' temelji na napovedih Schwackeja, priznanega marketinškega raziskovalnega inštituta. Napovedi se nanašajo na pričakovan ostanek vrednosti po obdobju štirih let, po prvi registraciji v letu 2015. Avtomobilski strokovnjaki so primerjali razvoj vrednosti aktualnih modelov v 13-ih kategorijah. Poleg značilnosti vsakega modela, je na vrednost posameznega modela vplivala tudi nabavna cena, stroški vzdrževanja, rezultati primerjalnih testov, čas lansiranja na trg, podoba znamke, situacije, specifične za posamezen segment in skupni ekonomski razvoj. Rezultati zagotavljajo potencialnim novim kupcem pomembno pomoč pri nakupni odločitvi, saj je razlika med originalno ceno in ostankom vrednosti eden najbolj odločilnih nakupnih faktorjev. ''Kupci, ki se bodo danes odločili za vozilo Wertmeister se bodo srečali z minimalno izgubo, ko bodo čez nekaj let prodajali svoje vozilo,'' so zaključili v reviji Auto Bild.

Zahvaljujoč značilnemu užitku v vožnji, vrhunski tehnologiji, zgledni učinkovitosti in premium kvaliteti se BMW modeli ponavljajoče uvrščajo na prva mesta v razvrstitvi ''Wertmeister''. Tudi v segmentu električnih vozil, ki se je v razvrstitvi pojavil prvič, so značilnosti vozil idealne za ohranjanje vrednosti vozil, kar je dokazal tudi rezultat BMW i3. Trendovska oblika, potniška kabina narejena iz CFRP (s karbonskimi vlakni ojačane plastične mase) in BMW eDrive tehnologija poskrbijo, da je kompaktno vozilo posebnost z odlično perspektivo na trgu rabljenih avtomobilov. BMW i3, ki ga poganja električni motor s 125kW/170 KM (kombinirana poraba energije: 12,9 kWh, kombinirane emisije CO2: 0 g/km) je v vodstvu s pričakovano ohranitvijo vrednosti 60,1 % originalne prodajne cene.

BMW serije 3 je ''Wertmeister 2015'' v konkurenčnem srednjem razredu že tretjič zapored. BMW 325d Touring (160 kW/218 KM, kombinirana poraba goriva: 5,2 – 5,1 l/100 km, kombinirane emisije CO2: 137 – 134 g/km), ki je nasledil BMW 320d Touring, je ubranil vodstvo. Športno in elegantno petvratno vozilo je premagalo konkurente s pričakovano ohranitvijo vrednosti v višini 53,7 odstotka cene po štirih letih.

Dvojna zmaga za BMW v segmentu ''kompaktnih SUV'' poudarja atraktivnost in priljubljenost aktualnega nabora modelov. Tekma znotraj BMW X modelov se je zaključila z zmago BMW X3 xDrive35d (230 kW/313 KM, kombinirana poraba goriva: 6,0 l/100 km, kombinirane emisije CO2: 157 g/km), katerega ohranitev vrednosti znaša 63,9 odstotka originalne prodajne cene. Z vrednostjo 63,5 odstotka se je znotraj segmenta na drugo mesto uvrstil BMW X4 xDrive30d (190 kW/258 KM, kombinirana poraba goriva: 6,1 – 5,9 l/100 km, kombinirana emisije CO2: 159 – 156 g/km), ki je odličen primer visoke ohranitve vrednosti.

Izjemen uspeh dopolnjujejo še ostale uvrstitve med najboljše tri v ''Wertmeister'' razvrstitvi. BMW 218d Active Tourer (drugo mesto v segmentu kompaktnih enoprostorcev), BMW 535d Touring (tretje mesto v luksuznem razredu), BMW X1 sDrive18d (tretje mesto v kategoriji majhnih SUV vozil) in BMW X5 xDrive30d (tretje mesto v SUV segmentu) se tudi lahko ponašajo s trajno atraktivnostjo in visoko stabilnostjo vrednosti.

München. BMW je partner enajste izdaje nagrad Wallpaper* Design Awards. Dogodek, ki bo potekal v Londonu v četrtek, 15. januarja 2015, slavi najboljše ljudi, kraje in dizajne, ki jih izbere revija Wallpaper*. Del letošnje mednarodne žirije, ki je določila glavne nagrade revije je tudi Benoit Jacob, vodja BMW i oblikovanja: ''Vesel sem, da sem eden od sodnikov. Vselej je razburljivo in navdihujoče videti dizajne, ki so popolnoma oddaljeni od konvencionalnih pogledov na avtomobilski sektor.''

Med šestimi sodniki so poleg Benoita še umetnica Marina Abramović; spletni podjetnik Nick d'Alosio; oblikovalec leta Wallpaper* 2014 Neri & Hu; krajinski oblikovalec Piet Oudolf in brazilski arhitekt Isay Weinfeld.

Žirija podeljuje nagrade v enajstih kategorijah, vključno z nagradami za oblikovalca leta (Designer of the Year), najboljše notranje oblikovanje (Best Domestic Design), najboljši novi hotel (Best New Hotel) in nagrado za inovacije na področju izboljšanje kvalitete življenja (Life-enhancer of the

Year). Vse ostale nagrade so bile določene s strani urednikov in globalnih sodelavcev revije Wallpaper*.

Zmagovalci letošnjih prestižnih nagrad žirije so: Tokio za najboljše mesto; Herzog & de Meuron's Pérez Art Museum Miami za najboljšo javno zgradbo ter Patricia Urquoila in Konstantin Grcic, ki sta bila izbrana za oblikovalca leta.

Letošnje leto se je prvič podelila nagrada bralcev, ki temelji na spletnem glasovanju in je podeljena v sodelovanju z BMW i: nagrada BMW i Urban Sustainability Award počasti izredno inovativne in vizionarske izdelke, koncepte in ideje, ki tako kot vozila BMW i, pomagajo varčevati z viri in zmanjšujejo onesnaževanje okolja. Približno tretjina vseh glasov bralcev je bila podeljena ''LEED Dynamic Plaque'' prikazni plošči. Prikazna plošča, razvita v sodelovanju med LEED in IDEO prikazuje oceno trajnosti stavb v petih kategorijah na lestvici od ena do sto. Kategorije vključujejo tako porabo vode in energije, kot tudi proizvodnjo odpadkov stavb.

Tony Chambers, izvršni urednik Wallpaper*: ''Počaščeni smo, da BMW i podpira letošnje nagrade. Ne bi si mogli predstavljati boljšega partnerja. Njihova izjemna linija električnih vozil brez emisij nas vodi do boljše oblikovanega in bolj trajnostnega sveta, ki ga Wallpaper* zagovarja vse od svojega lansiranja.''

Modeli znamke BMW i – popolnoma električni mestni BMW i3 in športni plug-in hibrid BMW i8 – bodo razstavljeni na dogodku. Obe vozili odražata celotne koncepte v vseh detajlih, ki so specifično prilagojeni in sistematično razviti v skladu s trajnostnim razvojem.

Celoten seznam nagrajencev je objavljen v februarski številki revije Wallpaper*, ki je v prodaji od 8. januarja 2015.

Novi BMW X5 je ponesel učinkovitost na popolnoma nov nivo v svetu luksuznih modelov SAV. BMW izkorišča  avtosalon v New Yorku za predstavitev naslednjega logičnega koraka pri radikalni redukciji porabe goriva in emisij v SAV segmentu.

The BMW Concept X5 eDrive succeeds in fusing the familiar brand of driving pleasure generated by the xDrive intelligent all-wheel-drive system and a luxurious ambience enshrined within an interior offering tremendous versatility of use with a plug-in hybrid drive system. A conventional combustion engine works together in perfect harmony with the cutting-edge BMW eDrive technology to produce the brand’s hallmark sporty drive coupled with a significant reduction in fuel consumption, making it an impressive example of the effectiveness of the BMW EfficientDynamics development strategy. As a result, the car is able to drive on electric power alone at speeds of up to 120 km/h (75 mph) and for a distance of up to 30 kilometres (approx. 20 miles), while recording average fuel consumption figures of less than 3.8 l/100 kilometres (more than 74.3 mpg imp) in the EU test cycle.

The concept study underwent a series of detailed refinements in preparation for its appearance at the New York International Auto Show and is equipped with a drive system comprising a 180 kW/245 hp four-cylinder petrol engine with BMW TwinPower Turbo technology and a 70 kW/95 hp electric motor likewise developed by the BMW Group. The motor is supplied with power from a lithium-ion battery that can be charged from any domestic socket and has sufficient capacity to enable all-electric driving with zero local emissions for a range of up to 30 kilometres (approx. 20 miles). To ensure a particularly high level of crash safety, the high-voltage battery developed for the BMW Concept X5 eDrive is housed underneath the luggage compartment, whose everyday usability remains virtually uncompromised thanks to the 40:20:40 split-folding rear backrest and an almost level loading floor.

In addition to the settings that can be activated using the characteristic BMW Driving Experience Control switch, three driving modes can be selected according to requirements and the situation at hand: intelligent hybrid drive with an optimal relationship between sportiness and efficiency (AUTO eDrive), pure electric and thus local emission-free driving (MAX eDrive) and SAVE Battery to maintain the current charge level.

Majestic poise at its most sophisticated: dynamic, flexible, luxurious, plus zero local emissions if required.

Thanks to the BMW eDrive technology that has been specifically honed for this model as part of the BMW EfficientDynamics strategy, the concept car brings a whole new brand of poise and assurance to the SAV segment. The formidable power reserves produced by its duo of drive units, its outstanding levels of motoring comfort and the optimised traction, handling stability and dynamic performance qualities over any terrain courtesy of BMW xDrive technology all endow it with the all-round sporty prowess typically associated with BMW X models, while its landmark efficiency blazes a trail for its rivals to follow. The ability to operate purely on electric power with zero local emissions, especially in city traffic, puts a whole new slant on the SAV driving experience that shows the shape of things to come. At the same time, the plug-in hybrid drive concept does not impinge in any way on the exemplary versatility offered by the Sports Activity Vehicle’s interior or its distinctly luxurious ambience. In short, the BMW Concept X5 eDrive shows itself to be supremely talented in every way, deftly bringing major advances in cutting fuel consumption and emissions into harmony with state-of-the-art functionality and everyday practicality that never fails to impress.

A number of understated styling touches have been meticulously incorporated into the exterior design to underline the groundbreaking character of the BMW Concept X5 eDrive. The kidney grille bars, air intake bars and the insert in the rear bumper are all finished in the BMW i Blue colour developed for the BMW i brand, for instance, creating a stunning contrast to the Silverflake metallic exterior paintwork. The BMW Concept X5 eDrive also comes with body-coloured wheel arches, specially styled roof rails, a connector for the charging cable which – as on the BMW i models – lights up during charging, as well as 21-inch light-alloy wheels in an exclusive, streamlined design.

To make sure that the styling of the luxurious passenger compartment echoes the highly sophisticated drive concept, light blue double-felled seams adorn the Ivory White exclusive leather upholstery covering the seats, door trim panels and dashboard. Further highlight features of the specially designed interior include the Piano Finish Black interior trim with blue accent strips, “eDrive” lettering embossed in the front of the headrests, ambient lighting with a blue hue, and an eDrive button that is also illuminated in blue. In the luggage compartment lined in black velour, a transparent cover – again illuminated in blue – affords a clear view of the high-voltage battery for the electric motor.

BMW eDrive in a Sports Activity Vehicle: intelligent hybrid technology promises outstanding efficiency and hallmark driving pleasure.
Electrification of the powertrain is a key component of BMW EfficientDynamics technology and allows BMW to unlock tremendous potential for reducing fuel consumption and emissions. The BMW eDrive technology developed for this purpose comes in various versions, each precisely tailored to the particular vehicle concept. Both the BMW i3, the first all-electric production vehicle from the BMW Group, and the soon-to-be-launched BMW i8 plug-in hybrid sports car are powered by BMW eDrive technology. The BMW Concept X5 eDrive now follows in the tyre tracks of the BMW Concept Active Tourer unveiled in 2012 by demonstrating how model-specific BMW eDrive technology can be employed in plug-in hybrid models from the BMW core brand.

This is the first time that BMW eDrive technology has been hooked up with the BMW xDrive intelligent all-wheel-drive system. The BMW Concept X5 eDrive boasts the superior driving characteristics that stem from the permanent and fully variable distribution of drive power between the front and rear wheels. Regardless of the selected driving mode, the drive power generated by the electric motor, the combustion engine or the two units acting in unison is channelled swiftly and precisely to wherever it can be converted into forward propulsion most effectively. This allows the concept study to deliver all the qualities that SAVs are renowned for – superb traction and optimised handling stability in all weather and road conditions coupled with enhanced agility when taking corners at speed – in remarkably efficient fashion. The highly versatile and sporty driving abilities of the BMW Concept X5 eDrive are accompanied by average fuel consumption in the EU test cycle of less than 3.8 l/100 km (more than 74.3 mpg imp) and CO2 emissions of under 90 grams per kilometre.

Both driving pleasure and efficiency in the BMW Concept X5 eDrive are given an extra boost by an electric motor generating a maximum output of 70 kW/95 hp together with the instantaneous power delivery that has become a hallmark of electric drive units thanks to the high levels of torque available from the word go. The electric motor variant developed for the BMW Concept X5 eDrive as part of the BMW EfficientDynamics strategy also boasts sporty performance credentials, a compact design and optimised weight. The electric motor alone is capable of propelling the BMW Concept X5 eDrive to a top speed of 120 km/h (75 mph). With 250 Newton metres (184 lb-ft) of torque on tap from stationary, it gives the vehicle wonderfully spontaneous response that translates into thrillingly dynamic acceleration. It also works in tandem with the combustion engine to boost its power significantly whenever a quick burst of speed is called for. The BMW Concept X5 eDrive is able to complete the standard sprint from rest to 100 km/h (62 mph) in under 7.0 seconds.

The task of ensuring the engine and electric motor team up together to optimum effect is handled by the power electronics that were developed by the BMW Group and apply the same basic concept used in the BMW i cars. The power electronics combine a liquid-cooled inverter for driving the electric motor, supplying energy to the onboard electrical system from the high-voltage battery and for centralised control of the hybrid-specific drive functions into a single integrated system.

ECO PRO mode and all-electric driving: BMW EfficientDynamics
à la carte.
As in other members of the current BMW production line-up, the Driving Experience Control switch in the BMW Concept X5 eDrive can be used to select not only the COMFORT and SPORT settings but also the ECO PRO mode that fosters a particularly economical driving style. This driving mode is programmed for highly intelligent hybrid functionality, whereby the energy management system orchestrates the interaction between engine and electric drive unit as the driving situation changes in order to maximise efficiency. As a further component of the BMW EfficientDynamics technology, a hybrid-specific Proactive Driving Assistant has also been included, which works together with the navigation system to allow the route profile, any speed restrictions and the traffic situation to be factored in as well for the purpose of drive management.

In addition to this, the driver also has the option of engaging the all-electric driving mode by switching from AUTO eDrive to the MAX eDrive setting at the push of a button. With the battery fully charged, the vehicle is able to cover a distance of up to 30 kilometres (approx. 20 miles) on electric power alone, which means zero local emissions. There is also a SAVE Battery mode, which can be selected to deliberately preserve the battery’s energy capacity. This might be the case, for example, if a longer journey is due to end with a final stage through urban traffic that drivers wish to complete in all-electric mode.

Everyday usability: flexible charging scenarios and impressive viability.
In order to capitalise as much as possible on the superior efficiency of its electrified powertrain, the BMW Concept X5 eDrive is designed as a plug-in hybrid, allowing its high-voltage battery’s energy levels to be renewed from any domestic power socket, a special Wallbox that can handle higher currents, or at a public high-speed charging station. The Wallbox Pro is designed for installation in the customer’s garage and offers complete ease of use as well as exceptionally short battery recharging times, thanks to a maximum charging rate of 7.4 kW. It is controlled by means of a high-resolution touchscreen including proximity sensor, while LED light strips provide an additional indication of the charge status. The built-in load management facility governs the charging current in accordance with the current draw on the household electricity supply. The Wallbox Pro even makes it possible to use home-generated electricity, such as that obtained from solar panels. There is also a function for creating different user profiles and displaying the respective charging histories. On request, the corresponding data can be sent online, e.g. for billing purposes.

The high degree of flexibility drivers can enjoy when it comes to choosing an energy source is given an added boost by the charging cable that is carried in the vehicle. The battery unit is located underneath the luggage compartment, so that there is only a small loss of load capacity overall – the luggage compartment is able to hold two large suitcases or four 46-inch golf bags. The SAV’s excellent versatility – helped by the 40:20:40 split-folding rear backrest – has been fully retained, along with its ample sense of spaciousness and the impressive level of comfort offered to the occupants of all five seats.

Intelligent connectivity for yet greater efficiency.
Innovative functions from BMW ConnectedDrive assist with planning journeys in such a way as to maximise the amount of time spent driving on electric power alone. In the BMW Concept X5 eDrive, the current electric range thus appears as a numerical value in the instrument cluster. Intelligent connectivity enables the vehicle’s dynamic range display to constantly make allowances for any factors affecting the range, such as traffic conditions, route profile and driving style.

When route guidance is activated, the location of local charging stations is added to the selection of points of interest shown on the navigation map. Drivers are able to call up charging stations situated along the planned route or at their destination, while the system additionally notifies them of the charging time needed to fully replenish the battery’s energy levels. Furthermore, information graphics indicating the current operating status when engine and motor work together in unison, the impact of the driving style on vehicle efficiency and the fuel consumption history for selected periods of time can be shown in the iDrive operating system’s Control Display, along with other information.

Drivers are also able to view all information relating to the battery’s charge level and electric driving range on their smartphone. A Remote app from BMW ConnectedDrive that has been specially designed with electric mobility in mind even enables them to control the charging process from their phone. It also allows the vehicle to be pre-programmed whenever it is connected to an electricity supply: the heating and air conditioning systems can be activated remotely in this way to get the passenger compartment to a pleasant temperature ready for the start of the journey.

Valencia, 10th November 2013. Marc Marquez was a sensation in his first season of MotoGP – and his show-stopping performances also carried over to the BMW M Award. At just 20 years old, the young Spaniard came through brilliantly against more established opposition to win the 2013 BMW M Award as the top qualifier of the year. The award, in the form of an exclusive and customised BMW M car, is presented each year by MotoGP partner BMW M GmbH. As BMW M GmbH is celebrating a double anniversary in 2013 – it is the company’s 15th season as “Official Car of MotoGP” and the BMW M Award is presented since ten years – this year’s prize is a real highlight: an exclusive BMW M6 Coupé.