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Hams Hall, UK. BMW Group’s Hams Hall plant, located in the UK, has reached a major milestone: For exactly 25 years, the plant near Birmingham has produced highly efficient internal combustion engines for a variety of BMW Group vehicle models. More than 7.6 million engines have shipped from Hams Hall since 2001. The facility supplies numerous production sites worldwide with highly efficient petrol engines for the BMW, MINI and Rolls-Royce brands, including drive trains for plug-in hybrid models – making the plant an integral part of the BMW Group’s technology-open approach. Today, Plant Hams Hall produces three and four-cylinder petrol engines to high performance V8 engines, powering vehicles across both BMW and MINI. Separately, the V12 engine is produced at Plant Hams Hall exclusively for Rolls-Royce Motor Cars. Its assembly follows a distinct, bespoke production process, carried out by specially trained engineers and technicians, before final delivery to the Home of Rolls-Royce at Goodwood.

Plant Hams Hall – an integral part of the global production network

"This anniversary is a special milestone for our site," says Dirk Dreher, Head of the BMW Group's Hams Hall plant. "We are a competitive plant and there’s always been a real passion among our workforce to continually improve our manufacturing processes and site. Building on our strong foundation, we are looking forward to remaining a successful plant in the future."

“The Hams Hall plant is an integral part of our global production network,” explains Harald Gottsche, Head of Engine Production at BMW AG. “The site combines technological expertise with high flexibility. It reliably supplies our vehicle plants with efficient, powerful engines of premium quality. This includes the V12 engine – a masterpiece from Hams Hall!”

61% reduction in energy use per engine built since the start of full production

The British engine plant is systematically implementing the principles of the BMW iFACTORY. The strategic vision of the BMW iFACTORY focusses on sustainability, electrification, digitalisation and profitability. From the first concept of the plant to the present day, the Hams Hall team has made sustainability a key consideration. Since the first full year of production, the plant has made a 61% reduction in energy required per engine built, meaning the overall energy to operate the site has remained level even though there has been a considerable increase in production. The plant purchases 100% of its external electricity from renewable energy sources today. It has also worked to reduce its consumption of natural gas.

SpOTTO robotic dog scans and monitors manufacturing equipment

A four-legged autonomous robot named “SpOTTO” joined the Hams Hall team in 2024. The autonomous robotic dog scans the plant, supports maintenance and ensures production processes run smoothly. Equipped with visual, thermal and acoustic sensors, SpOTTO collects valuable data for the plant’s digital twin. It also serves as a watchdog, monitoring the maintenance of production facilities. SpOTTO was developed by Boston Dynamics under the product name “Spot”, an agile robot capable of climbing stairs and traversing rough terrain with ease. At Hams Hall, “Spot” was fondly renamed SpOTTO, paying tribute to the engine plant’s proud heritage: Gustav Otto, one of the founders of BMW, was the son of Nicolaus Otto, inventor of the four-stroke engine.

Fully connected digital twin: Big data on three levels

At the core of the Hams Hall plant’s digital transformation is the fully connected digital twin, which consists of three levels: On the first level, 3D representations of the entire plant are generated. The second level comprises a large data layer, continuously updated with all relevant information from the SpOTTO robotic dog, the plant’s manufacturing equipment and its IT systems. On the third level – the application level – dedicated programmes organise the collected data into comprehensible units. Using special apps, experts at Plant Hams Hall can leverage this information for tasks such as production planning and quality assurance.

A history of continuous growth

Over the past 25 years, BMW Group Plant Hams Hall has continuously evolved, establishing itself as a key pillar of the company’s production network. Relying on state-of-the-art manufacturing technologies, it provides drive trains for numerous BMW, MINI and Rolls-Royce models.

Selected historic milestones:

• 2001: Plant Hams Hall launches series production with new four-cylinder engines, using innovative Valvetronic technology in large-scale manufacturing for the first time.
• 2006: An additional engine family is introduced; Plant Hams Hall produces engines for the MINI brand for the first time.
• 2013: Plant Hams Hall becomes the exclusive manufacturer of the award-winning three-cylinder engine for the iconic BMW i8 plug-in hybrid sports car. The plant also integrates additional production lines for three- and four-cylinder petrol engines. At the same time, the processing hall for crankshafts, crankcases and cylinder heads is expanded.
• 2022: The plant takes over production of V8 and V12 engines. With this step the plant generates even greater business value for the company.
• 2026: Plant Hams Hall celebrates 25 years of production.

The BMW Group’s drive train production network

The BMW Group’s engine production network comprises several plants alongside Hams Hall: Its largest engine facility is in Steyr, Austria, where diesel and petrol engines, as well as sixth-generation electric motors, are developed and produced. The fifth generation of electric motors is produced in Dingolfing. Plant Munich handles mechanical production of V8 and V12 engine components, while Plant Landshut manufactures special engines. The Chinese joint venture BMW Brilliance builds engines for the local market in Shenyang. Collectively, these locations support the BMW Group's technology-open powertrain strategy.

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Munich. The BMW Group once again reduced the CO₂ emissions of its vehicle fleet sold in the European Union (EU27+2: EU, Norway, Iceland) in financial year 2025. Based on preliminary internal calculations, the figure came in at 90.0 grams per kilometre according to WLTP (2024: 99.5 grams per kilometre). This represents a reduction of approximately 9.5% in these emissions compared to 2024.

The applicable fleet target limit for the BMW Group set by the European Union (EU27+2: EU, Norway, Iceland) stood at 92.9 grams in 2025. The company was thus able to outperform this target by 2.9 grams.

“We once again overfulfilled Europe's ambitious CO₂ targets in 2025 – without relying on flexibility mechanisms or pooling. This underlines that our technology-neutral approach and systematic CO₂ reduction are not contradictory but go hand in hand. The decisive factor is the efficiency of all the drive technologies we offer our customers,” said Oliver Zipse, Chairman of the Board of Management of BMW AG.

The continuing electrification of the BMW Group was a key driver in reducing its fleet-wide emissions last year. In 2025, the company delivered more than 316,000 electrified vehicles to customers in the European Union (EU27+2: EU, Norway, Iceland). The share of BMW Group sales represented by electrified vehicles in the European Union (EU27+2: EU, Norway, Iceland) rose to 41.1% last year.

In 2025, the BMW Group sold over 202,000 fully electric vehicles in the European Union (EU27+2: EU, Norway, Iceland). This represented around 26.3% of total sales volume in this region.

This provides a strong starting point for the BMW iX3, the first production model of the Neue Klasse, which will expand the BMW Group’s product line-up from 2026.

The reduction of fleet-wide emissions supports the BMW Group's long-term climate goals. In this way, the BMW Group is pursuing a holistic decarbonisation strategy across the entire lifecycle, with the aim of reaching “net zero” no later than 2050. This represents a firm commitment by the company to the goals of the Paris Climate Agreement. By 2035, it plans to reduce its CO₂e emissions by at least 60 million tonnes compared with 2019 levels.

“Every tonne of CO2 we can avoid counts. That is why we have adopted a holistic development approach to decarbonisation that goes far beyond fleet emissions. We are reducing CO2 across the entire lifecycle of our vehicles – from the supply chain to production and throughout their operation,” explains Joachim Post, member of the Board of Management of BMW AG, Development.

The delivery figures reported in this press release are provisional and may change up until the BMW Group Report 2025 is published. Notes on how delivery figures are prepared can be found in the BMW Group Report 2024 on p. 427.

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Munich. Corporate Communications and Governmental Affairs at BMW AG is restructuring its management team at department level with effect from 1 January 2025.

Here are the changes in detail:

Benjamin Titz will take over as Head of Communications Central and Southeastern Europe. He will also be responsible for communications for the Debrecen and Steyr production sites.

Titz has been with the BMW Group for 19 years. After spokesperson for MW Motorsport, BMW Motorrad and BMW M GmbH he took over the responsibility for design, innovation and motorsport communications.

Most recently, he headed the BMW Group Media House, which is responsible for orchestrating, creating, and producing content for the BMW Group’s own internal and external channels.

Eckhard Wannieck takes over the management of the BMW Group Media House. After various management positions, including in communications strategy, sports and cultural sponsorship and BMW product communications, he has been responsible for the BMW Group's business and financial communications for the last four and a half years.

Max-Morten Borgmann succeeds Wannieck as head of department for Corporate, Finance and Sales Communications.

Borgmann has been press spokesman for Oliver Zipse, Chairman of the Board of Management at BMW AG, since 2019. Prior to that, he was responsible for the then CFO Nicolas Peter in the same role.

Before joining the BMW Group in 2015, he worked as a journalist for the dpa and dpa-AFX news agencies, where the automotive industry was among his specialist areas.

If you have any questions, please contact:

BMW Group Corporate Communications

Dr. Hans-Peter Ketterl

Spokesperson for Human Resources and for the Member of the Board of Management for Human Resources and Real Estate

Phone: +49-89-382-23923

Mail: Hans-Peter.Ketterl@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action, from the supply chain through production to the end of the use phase of all products. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

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Milan. “FUTURE OF JOY” is the name of the exhibition that BMW Group Design is presenting at the Salone del Mobile 2024 in Milan. The focus is on the Neue Klasse and what it means for the design of the BMW brand.

“The Neue Klasse represents the next generation of BMW vehicles with its core characteristics ‘electric, digital, circular’”, says Adrian van Hooydonk, Head of BMW Group Design. “It is a game changer for the entire company. This change is particularly evident in the design. Whether through the fusion of analogue and digital, new bio-based materials or the monolithic design language reduced to the essentials.”

“FUTURE OF JOY” by BMW Design presents working environments in which BMW designers are developing these pioneering solutions for the electric, digital and circular mobility of tomorrow. Visitors will gain insights into the new design strategy and the development process of the two Vision vehicles and will be able to see, hear, feel, taste and smell the Neue Klasse.

The dawn of a new design era.

The aspiration to create technologically excellent products and, at the same time, emotional experiences that put people at the centre is consistently reflected in the exhibition. The entrance portal, which welcomes visitors with a friendly floral design, already forms the gateway to a new world. From the street, the portico already provides a glimpse of the BMW Vision Neue Klasse. With a subtle sound and fragrance experience, the portal immediately gives visitors the feeling of an optimistic and inspiring future. This is made tangible by the BMW Vision Neue Klasse, which presents itself to the public in the new design language of BMW – clear, elegant and timeless – in the centre of the courtyard. The atrium sees itself as a place of encounter, inspiration and reflection.

With the transition into the interior of the exhibition “FUTURE OF JOY” by BMW Design, the visitor enters a warmer world of colours with yellow and orange tones. On a journey through the different design disciplines, interior and exterior, colour and trim design, as well as user interface and sound design, they discover how formerly separate categories merge into one another and together create a holistic user experience. A light show plays with the colour concepts of the two vision vehicles: yellow for the BMW Vision Neue Klasse and orange for the BMW Vision Neue Klasse X. The matt silver ceiling of the room creates a feeling of endless space as a result of reflection and stands for harmony between people and technology. Sustainable colour and material samples, artwork from the work and design process and multimedia presentations of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X enable the audience to immerse itself in the feeling of positive lightness of the Neue Klasse.

“FUTURE OF JOY” by BMW Design is opening as part of the Salone del Mobile from 16 to 21 April 2024 and can be visited between 10 a.m. and 7 p.m. at the House of BMW in Via Monte Napoleone 12 in Milan.

Salone del Mobile – a place for creative exchange.

For the BMW Group design team, the Milan Design Week is one of the essential sources of inspiration and platforms for exchanging ideas with other designers and creative minds from the fields of fashion, art and architecture. Holger Hampf, Head of BMW Group Designworks, together with Alice Rawsthorn, design critic and co-founder of Design Emergency, discussed the topic “Design as Accelerator for Change” at the opening of the Salone del Mobile in the House of BMW. A recording of the talk on the role of design and how it accelerates positive change can be seen at
www.designboom.com

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Munich. Alexander Buckan will take over from Edgar Heinrich as the new head of BMW Motorrad Design, effective 1 January 2024. Buckan will be responsible for the design of all BMW Group two-wheeled vehicles, rider's equipment and accessories. Edgar Heinrich, who has been BMW Motorrad’s head of Design since 2012, is retiring after 35 years at the BMW Group.

“We are delighted to be able to present our experienced colleague and motorcycle enthusiast Alexander Buckan as the new head of BMW Motorrad Design,” declared Dr Markus Schramm, head of BMW Motorrad. “Alexander has already contributed a great deal to our motorcycle design as the manager of our design team – making him the ideal choice to lead and bring new impetus to BMW Motorrad Design,” added Adrian van Hooydonk, head of BMW Group Design.

Long-serving employee and motorcycle enthusiast Alexander Buckan takes the helm of design team.
Buckan began his career at BMW Motorrad as a transportation designer back in 2003. Since then, he has been responsible for a variety of different models, including the BMW F 800 GS, BMW G 450 X, BMW R 1200 GS LC and BMW R 1200 GS Adventure LC.

In April 2015, Buckan was promoted to head of BMW Motorrad Vehicle Design. As design manager, he worked with Edgar Heinrich on the design of the BMW Motorrad VISION NEXT 100. The design of the BMW CE 04 and BMW CE 02 e-scooters was also Buckan’s responsibility, as well as the design of the new BMW R 1300 GS, which will celebrate its world premiere on 28 September 2023 at BMW Motorrad Welt in Berlin.

Edgar Heinrich: 35 years of passion for BMW Motorrad.
“We would like to thank Edgar Heinrich for his many years of outstanding service,” said Markus Schramm. “His enthusiasm for riding pleasure on two wheels has inspired countless fans around the world.”

Adrian van Hooydonk: “With his creativity and passion for BMW Motorrad, Edgar Heinrich has shaped the brand like no one else. Under his leadership, BMW Motorrad design has been significantly broadened, modernised and, above all, made more emotional.”

Edgar Heinrich began his career at BMW Motorrad in 1985 and was elevated to senior designer in 1992. In 2005, he was appointed head of BMW Motorrad Vehicle Design and, seven years later, assumed overall responsibility as head of BMW Motorrad Design. During this time, Heinrich shaped the brand’s design language and developed motorcycles that set the benchmark for their segments. Models like the BMW R 1100 S sports boxer, the BMW K 1200 R naked bike and the touring enduro icon, the BMW R 1200 GS, were all created under his leadership. Heinrich was also involved in developing HP models, rally motorcycles, electric scooters and the ground-breaking BMW Motorrad VISION NEXT 100 design concept.

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Spartanburg (USA)/Munich. The BMW Group continues the roll-out of its electromobility plan with a new investment in the U.S. to expand Plant Spartanburg and the company’s manufacturing footprint in the U.S. BMW Group Chairman of the Board of Management, Oliver Zipse, announced today a $1.7 billion investment in its U.S. operations, including $1 billion to prepare for the production of electric vehicles at the company’s existing U.S. manufacturing facility in South Carolina, and $700 million to build a new high-voltage battery assembly facility in nearby Woodruff, SC. By 2030 BMW Group will build at least six fully electric models in the U.S.

Zipse was joined today at Plant Spartanburg by South Carolina Governor Henry McMaster, Secretary of Commerce Harry Lightsey III, Chairman of Spartanburg County Council Economic Development Committee, David Britt, and Woodruff, SC Mayor, Kenneth Gist as he also announced an agreement to source next generation lithium-ion battery cells from Envision AESC, which will build a new plant in the state.

“For decades, Plant Spartanburg has been a cornerstone of the global success of the BMW Group. The home of the BMW X models that are so popular all over the world. Going forward, it will also be a major driver for our electrification strategy, and we will produce at least six fully electric BMW X models here by 2030. That means: The ‘Home of the X’ is also becoming the ‘Home of the Battery Electric Vehicle’,” said Zipse on Wednesday. “In addition, we can showcase BMW Group’s ‘local for local’ principle: Our newly developed sixth generation battery cells, which were specifically designed for the next generation electric vehicles, will be sourced here in South Carolina – where X goes electric.”

Envision AESC Battery Cell Plant in South Carolina to Supply Plant Spartanburg

In line with the principle of "local for local,” the BMW Group aims to purchase battery cells for its electric vehicles where production takes place. The company has found a partner in Envision AESC, which will build a new battery cell factory in South Carolina, to supply Plant Spartanburg. Envision will produce newly developed round lithium-ion battery cells, which were specifically designed for the sixth generation of BMW eDrive technology, and will be used in the next generation electric vehicles. The annual capacity of the battery cell factory will be up to 30 GWh.

The new battery format will increase energy density by more than 20 percent, improve charging speed by up to 30 percent and enhance range by up to
30 percent. At the same time, CO₂ emissions from cell production will be reduced by up to 60 percent through the partial use of secondary lithium, cobalt and nickel material, as well as renewable energy for production. 

The cooperation with Envision AESC is an important step in the BMW Group's plan to strengthen its regional supply chains. The expansion of electric vehicle production in combination with a local battery cell factory will lead to the creation of new supply chains, new networks for sub-suppliers, and new jobs throughout the entire region.

BMW Group has already announced that four additional battery cell factories will be built in Europe and China to meet its demand for next generation battery cells. The cell factories are being built by partners and will each have an annual capacity of up to 20 GWh.

Increased Investment and Expanded Manufacturing Capacity in SC

Of the new $1.7 billion investment announced today, $700 million will be used to build a new high-voltage BMW battery assembly center in Woodruff, SC, near Plant Spartanburg. The new facility will encompass over 1 million sq. ft., and produce next generation batteries for fully electric vehicles. Around 300 new jobs will be created on site.  

Plant Spartanburg currently produces lithium-ion battery modules for the two plug-in hybrid electric vehicles built at the plant, the BMW X3 xDrive30e (fuel consumption combined: 2.6-2.0 l/100 km WLTP; power consumption combined: 20.5-18.9 kWh/100 km WLTP, CO₂ emissions combined: 59-45 g/km WLTP) and BMW X5 xDrive45e (fuel consumption in l/100 km combined: 1.7-1.2 WLTP; power consumption in kWh/100 km combined: 27.7-24.3 WLTP; CO₂ emissions in g/km combined: 39-27 WLTP.). In 2021, nearly 70,000 electrified BMWs were built on site. The site in Woodruff will also leverage the experience and expertise developed in Plant Spartanburg’s existing operations at the new facility.

“BMW’s sustained and impactful presence in South Carolina demonstrates the power of partnership and shared commitment to our state’s automotive industry success,” said Governor McMaster. “With today’s announcement of a $1 billion expansion to Plant Spartanburg for manufacturing electric vehicles as well as $700 million for a new plant in Woodruff to assemble battery units, the road to the future is here. And I applaud BMW on helping lead the way.”

BMW Group Plant Spartanburg

Plant Spartanburg was established 30 years ago and began producing vehicles two years later. Since then, the plant has become the global center of competence for BMW Sports Activity Vehicles and a critical component of the company’s global production network. The plant currently represents an investment of nearly $12 billion, employs more than 11,000, and has an annual capacity of up to 450,000 vehicles. To date more than six million BMW vehicles have been built in the U.S. – for the U.S. and global markets. Based on this strength, BMW has been the largest automotive exporter from the U.S. by value for the past eight years.

Plant Spartanburg currently produces 11 models including the BMW X3, X4, X5, X6 and X7 Sports Activity Vehicles, four BMW M models and two plug-in hybrid electric models. Production of the all-new hybrid-electric BMW XM (fuel consumption in l/100 km combined: 1.6-1.5 WLTP; power consumption in kWh/100 km combined: 30.1-28.9 WLTP; CO2 emissions in g/km combined: 36-33 WLTP. Preliminary figures that have not yet been officially confirmed.) will begin later this year.

The plant is supported by more than 300 suppliers in the U.S., including over 40 direct tier 1 suppliers in South Carolina alone.

“This is a very important step for Plant Spartanburg as we continue our legacy of producing high-quality vehicles, and build on the success of the last 30 years,” said Robert Engelhorn, President and CEO, BMW Manufacturing Co. “With this latest investment, we futureproof our operations and prepare the plant for electrification and new technologies, ensuring both the long-term success of our company and our position as an attractive and viable employer in the state of South Carolina.”

Ongoing Commitment in the U.S.

In addition to sales and marketing operations, the BMW Group footprint in the U.S. consists of nearly 30 locations in 12 different states, including an advanced design studio, a technology research and development center, and a venture capital fund in California, BMW Group Financial Services, and BMW Manufacturing Corporation, which operates Plant Spartanburg in South Carolina. The BMW Group dealer network consists of nearly 650 independently owned BMW, MINI, Rolls-Royce and BMW Motorrad dealers nationwide. Taken together, the BMW Group’s operatons in the U.S. directly and indirectly provide and support more than 120,000 jobs in the U.S., and has contributed $43.3 billion to the U.S. economy.

“Technology Openness” and Customer Focused Flexibility

BMW Group is clearly focused on a sustainable future and shares common ambition in the U.S. with regard to climate goals and the reduction of greenhouse gas emissions. At the same time, the company is following a path of “technology openness” to offer a choice of fully electric, plug-in hybrid electric, and highly-efficient internal combustion options to its customers in meeting their diverse needs in vastly different geographies across the nation. BMW Group is committed to fulfilling its goal of making a minimum of 50% of its global sales battery electric vehicles by 2030.

360-Degree Approach

BMW Group has also set an initial target to reduce CO₂ emissions by 40% per vehicle by 2030. As BMW Group works towards the goal of climate neutrality, the company is focused on the reduction of CO₂ emissions throughout a vehicle’s entire life cycle. 

• Design and Engineering: Beyond simply electrifying its product portfolio, BMW Group begins the design and engineering phase of vehicle development with a ‘secondary first’ approach, so that currently on average nearly 30 percent of materials used in BMW Group vehicles are recycled or reused. In the longer term, the “secondary first” approach aims to increase this figure to 50 percent.
• Supply Chain and Procurement: BMW Group has been actively involved for many years in initiatives to develop standards for responsible raw material extraction and promote compliance with environmental and social standards for raw material extraction through certification of mines. The cobalt and lithium used as raw materials for the new generation of BMW battery cells will be sourced from certified mines which allows the company retains full transparency over extraction methods and ensures responsible mining.
• Vehicle Production: BMW Group’s global production network also relies on renewable energy such as solar, wind, and hydroelectric power in the manufacturing phase of its vehicles. All of the company’s production sites have been net CO₂ neutral by offsets since 2021.
• Vehicle Use Phase: BMW Group is also working to ensure that the electricity generated to charge battery electric vehicles is done so sustainably. For example, partnerships with dairy farms in California reduce greenhouse gas emissions by capturing methane gas and transforming it into renewable energy, which is exported to the power grid. The company also operates a pilot program called ChargeForward in the San Francisco Bay Area which makes it possible for owners to charge their vehicles with as much solar energy as possible.
• Vehicle Recycling & Post-Life:From the start BMW Group vehicles are designed with recycling in mind, thereby improving the possibility for components to be recycled or reused. The company has already demonstrated the ability to recover more than 90% of the material from high-voltage batteries and has approximately 3,000 collection points worldwide for the recycling of end-of-life vehicles.

As the BMW Group continues towards an electric future, the company is looking beyond the vehicles themselves to ensure that it delivers sustainable solutions across the value chain and throughout the entire lifecycle of the vehicle. In the U.S. BMW currently offers two fully electric vehicles including the BMW iX Sports Activity Vehicle and the BMW i4 Gran Coupe. The fully electric
BMW i7 Sedan (power consumption in kWh/100 km combined: 19.6-18.4 WLTP) will come to market later this year and BMW will make a significant step forward. For more information about the BMW Group’s focus on sustainability and unique approach to electrification, please visit: https://www.bmwgroup.com/en/sustainability.html

_{If you have any questions, please contact:}

_{BMW Group Corporate Communications}

_{Eckhard Wannieck, Head of Corporate, Finance and Sales Communications
E-Mail: Eckhard.Wannieck@bmwgroup.com, Tel.: +49 (0) 151 601 28042}

_{Sandra Schillmöller, Communications Purchasing, Supplier Network, Sustainability
Email: Sandra.Schillmoeller@bmwgroup.com, Telephone: +49-89-382-12225}

_{Bernhard Ederer, BMW Group Innovation Communications
Email: Bernhard.Ederer@bmwgroup.com , Tel.: +49 (0) 176 601 28556}

_{Martina Hatzel, Communications Production Network BMW Group
E-Mail: Martina.Hatzel@bmwgroup.com, Tel.: +49 (0) 151 601 11966}

_{For questions regarding Envision AESC please contact:}

_{Lauren Flanagan, Senior Director International Government Relations & Communications, Envision Group
E-Mail: lauren.flanagan@envision-energy.com, Tel. +44 7379 340 101}

Ljubljana – BMW Group Slovenija je v sodelovanju s pooblaščenim trgovcem za prodajo vozil BMW A-Cosmos iz Ljubljane, omogočil testne vožnje z novim BMW X1 na inovativen način in nekoliko drugače, kot so ga bile stranke vajene v preteklosti. Prijava na testno vožnjo je bila mogoča preko uradnega Facebook profila BMW Slovenija. Vozilo BMW X1 pa se je v najkrajšem možnem času pripeljalo do uporabnika uradne BMW Slovenija Facebook strani v Ljubljani ali bližnji okolici.

Testne vožnje so potekale 27. ter 28. septembra 2012, med 9.00 in 18.00 uro, preko Facebooka pa je bilo mogoče veš čas, v živo spremljati lokacijo dveh vozil BMW X1. Ob prijavi, so bili uporabniki obveščeni o terminu testne vožnje, ki je bil odvisen od trenutne lokacije vozila in lokacije uporabnika.

V dveh dneh se je na testno vožnjo prijavilo preko 90 uporabnikov, vozilo pa se je ustavilo pri več kot 40 zadovoljnih uporabnikih uradne BMW Slovenija Facebook strani.  

Uporabniki, ki so opravili testno vožnjo, so bili med prvimi, ki so lahko ekskluzivno preizkusili novi BMW X1, enega izmed aktualnih modelov znamke BMW. Tako so lahko tudi nekoliko mlajši uporabniki, ki so že pridobili vozniško dovoljenje, doživeli pravo BMW izkušnjo.

BMW Group je kampanjo »Social test drive« pripravilo skupaj z Glympse, eno izmed vodilnih mobilnih aplikacij za spremljanje in deljenje lokacij, ki je omogočala sledenje testnih vozil preko Facebooka. Tako so lahko uporabniki uradnega Facebook profila BMW Slovenija vsak trenutek vedeli, kje se vozilo nahaja, ter spremljali pot po kateri se je vozilo pripeljalo pred njihov domači prag. Kampanja se je sodeč po pozitivnih odzivih zadovoljnih uporabnikov izkazala za zelo uspešno.

BMW xDrive Challenge

Že novembra lahko uporabniki uradne BMW Slovenija Facebook strani pričakujejo novo, izpopolnjeno verzijo najbolj napredne Facebook igre BMW xDrive Challenge. Prenovljena Facebook igra bo v novi podobi ponujala še boljšo grafiko, več igralnih načinov ter še boljše doživetje in izkušnjo za uporabnika.

Za dodatne informacije spremljajte Facebook profil BMW Slovenija.

Spletna stran BMW Slovenija: www.bmw.si

Facebook: http://www.facebook.com/BMW.Slovenija  

Twitter: https://twitter.com/BMWSlovenija