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Munich. The fine-dining restaurant THE CLOUD by Käfer at BMW Welt has been awarded with two Michelin stars by the “Michelin Guide”. Just one year after opening, this prestigious accolade celebrates the culinary signature of chef de cuisine Jens Madsen, restaurant manager Mona Röthig, sommelier Luigi Pecchia and the entire team. With its concept of “CULINARY NOMADISM”, THE CLOUD by Käfer brings together international influences, meticulous craftsmanship and an exclusive dining experience under the roof of BMW Welt.

“The Michelin Guide” defines a two-star restaurant as “Table excellente, mérite un détour”; in English: “excellent cooking, worth a detour”. This definition now also officially applies to THE CLOUD by Käfer at BMW Welt. Also winning the “Opening Of The Year” award, the fine-dining restaurant demonstrates that its concept has struck exactly the right note: “CULINARY NOMADISM” – a culinary journey.

“The two Michelin stars are a great honour for our entire team. We are delighted by this recognition, yet we remain focused on what matters most to us every day: working creatively and with concentration, treating high-quality products with respect, and creating a special experience for our guests,” commented Jens Madsen, chef de cuisine of THE CLOUD by Käfer, following the announcement.

“We warmly congratulate Jens Madsen, Luigi Pecchia, Mona Röthig and the entire team at THE CLOUD by Käfer on this very special honour. The two Michelin stars recognise the team's outstanding culinary achievement and confirms the high standards that have shaped an exceptional fine-dining experience at BMW Welt in collaboration with Käfer and Designworks. We are really looking forward to Season II, as THE CLOUD by Käfer continues its culinary journey,” added Sandra Wittemer, head of BMW Welt.

From 8 July 2026, THE CLOUD by Käfer at BMW Welt will embark on its second culinary journey, entitled “SEASON II – WHISPERS OF THE RAINFOREST”. The new menu draws inspiration from a journey supported by the BMW Group, during which chef de cuisine Jens Madsen travelled deep into the Amazon region. There, he immersed himself in ancestral techniques, indigenous produce and a deeply respectful approach to resources. At THE CLOUD by Käfer, he translates these impressions into a distinctive culinary signature – characterised by local ingredients, masterful execution and a profound respect for origins and context.

The fine-dining experience at THE CLOUD by Käfer is complemented by exclusive services offered by BMW Welt – the so-called “BMW Welt Signatures”. These include a private shuttle service in a BMW 7 Series across the Munich area, valet parking and the opportunity to book an exclusive guided tour of BMW Welt.

The team at THE CLOUD by Käfer has already received several distinctions this year. Jens Madsen was recognised for his vision by German-language restaurant guide “Der Große Guide” as Best Newcomer. Culinary magazine “DER FEINSCHMECKER” also named sommelier Luigi Pecchia among Germany’s most promising young talents in its "Top 30 Under 30” special. THE CLOUD by Käfer at BMW Welt also featured in the “Condé Nast Traveller Hot List 2026” as part of a highly international and creative selection of restaurants.

If you have any questions, please contact:

BMW Group Corporate Communications

Lisa Meindl
Spokesperson BMW Museum and BMW Welt
Telephone: +49-89-382-31668
Email: lisa.meindl@bmw.de

Simone Bauer-Linster, Communications BMW Welt

Telephone: +49 151 601 414 52

Email: Simone.Bauer-Linster@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-Mail: presse@bmwgroup.com

About Käfer

In October 2012, the world of Käfer arrived at BMW Welt, where it operates the CooperS bistro, the Biker’s Lodge café, the Bavarie restaurant, and the fine-dining restaurant THE CLOUD by Käfer. Käfer developed a bespoke culinary concept for this new partnership, designed to cater to the diverse visitor groups frequenting Bavaria’s most popular attraction. From BMW Welt staff and customers collecting their new cars to Munich families, international tourists, and discerning gourmets, the various dining venues offer a wide range of options to suit every taste. Particular emphasis was placed on ensuring that regional and international elements—befitting the Munich-based brands BMW and Käfer—go hand in hand to create a unified concept rooted in sustainability.

About BMW Welt

With its iconic, award-winning architecture, BMW Welt is one of Bavaria’s most visited attractions and symbolizes the BMW Group’s innovative strength. Since its opening in 2007, it has welcomed over 2 million visitors annually. Together with the BMW Museum and BMW Group Classic, it forms an important part of the brand experience in Munich.

BMW Welt unites all BMW Group brands – BMW, BMW M, MINI, Rolls-Royce Motor Cars, and BMW Motorrad – under one roof. Visitors will find exhibitions and brand presentations and can pick up new vehicles in a unique setting. Since its opening, more than 280,000 vehicles have been delivered.

The event program includes a year-round program of cultural, artistic, sporting, and entertainment events. BMW Welt’s spaces are also available for external events. The offerings are complemented by guided tours, product consultations, and the educational program at THE CAMPUS for children and families. Several restaurants, including the fine-dining restaurant THE CLOUD by Käfer, provide culinary options.

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Newsletter: www.bmw-welt.com/de/footer/metanavigation/newsletter.html 
Website: www.bmw-welt.com 

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life. 

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Munich. Tomorrow, the new fine-dining restaurant at BMW Welt will welcome its first customers. Since the start of the year, head chef Jens Madsen – who follows in the footsteps of Bobby Bräuer in the exclusive surroundings of BMW Welt – has been working together with BMW Group Designworks, the BMW Group's innovation studio, on a unique new concept: THE CLOUD by Käfer. Here, Madsen, restaurant manager Mona Röthig, sommelier Luigi Pecchia and their team will introduce guests to the “CULINARY NOMADISM” vision successfully trialled at a pop-up event in April.

The restaurant’s opening season will explore the theme “NOMADIC EARTH”, as Madsen escorts his guests on a culinary voyage.

“With Nomadic Earth, we are writing the first chapter in our new travelogue. We want to offer our guests a special experience of elite-level cuisine that expands their horizons and blends aromas and textures from around the world with the finest produce from our local region – with surprising yet cohesive results. In Jens Madsen, Mona Röthig and Luigi Pecchia, we have assembled a team who are turning this ambitious vision into masterful reality with exceptional skill and passion,” explains Michael Käfer.

“To bring Käfer’s vision to life, Designworks developed the spatial concept and storytelling for THE CLOUD. Materials, forms, and details come together to create an atmosphere that is sensual, full of contrast, and emotionally engaging. In this way, the design becomes an integral part of the overall culinary experience,” says Anders Warming, Head of BMW Group Designworks.

“With THE CLOUD by Käfer, we are adding a new dimension to the BMW Welt experience. In addition to vehicle handovers, we can now also offer our guests an inspirational culinary journey in a unique setting created by BMW Group Designworks Munich. Here, in the upper reaches of BMW Welt on its third level, guests enjoy an impressive view over the inside of the building, while immersed in a fine-dining experience,” adds Sandra Wittemer, Head of BMW Welt.

The experts at BMW Group Designworks and Käfer have worked together closely since 2023 to create a space for all the senses and make a visit to THE CLOUD by Käfer truly unforgettable. Light, music, visual and haptic features flow into one another; every light and every piece of furniture contributes to the experience as a whole. For the execution of the project, BMW Group Designworks collaborated with renowned partners including architectural and design studio hildmannwilke, German lighting design brand Occhio, the artist Oscar Zabala – known for his generative audio-visual performances and installations – and innovative Swiss fabric manufacturer Jakob Schlaepfer, supplier to haute couture fashion houses around the world.

The eight-course menu with complementary side dishes brings regional produce – such as goat’s milk from Lenggries, char from Kinsau and venison from the Poltinger Forest – together with dukkah, black pepper soup and pearl emmer pilaf. And the milk-fed veal brochette is inspired by snacks typically served with a beer in African bars. Jens Madsen takes prime cut of veal, skewered on a spike, and serves it with tiger nut, chapati and habanero pepper.

The philosophy behind Madsen’s cuisine is very much his own and is rooted in movement, memory and origin. This new concept new brings together culinary traditions, skills and spices from around the world with top-quality local produce to create highly distinctive cuisine. In Season 1 at THE CLOUD by Käfer, this features aromas and ingredients from eastern and southern Africa, combined with the delicacies and rhythm of Bavaria. Each course reflects a particular stop on a culinary journey, in some cases inspired by faraway shores, at other times recalling pastures closer to home. It all goes into making cuisine that exudes a curiosity for global influences yet embraces its local roots, appealing to the senses, sparking wonder and surprise, and staying open to new perspectives.

Elegant and inviting, with a technically refined aesthetic, the restaurant displays clear references to the design language of BMW. After ascending to the third level of the “floating” structure conceived by COOP Himmelb(l)au, the guests embark on their journey after leaving the elevator. Arriving on Moon Island, they can take a moment to tune into the feel of the evening. They are greeted in understated style by a digital artwork featuring a quarter moon, which gradually morphs from the golden hour through soft twilight to the deep blue tones of the night.

At the Biophilic Bar, made from Perlino marble, artistically presented ingredients from the menu arouse the guests’ curiosity about the dining to come as they enjoy an aperitif. They then move on to the Slim Bar, where a personalised cocktail will be served – and where they can also round off their journey later on with a concluding drink. Here, the golden hour transitions into the blue hour. The guests then move on through the Chef’s Atelier, decorated with travel photos and exotic examples of kitchenware, until they finally reach the Dining Cloud, taking their seats at tables with panoramic views over BMW Welt. Floating over the centre of this space is the amorphous cloud-like installation from which it takes its name. Made from a transparent, featherweight fabric material, and brought to weightless, constantly changing life by a projection, it reprises both the golden colour of sunset and the deep blue of midnight.

Between the kitchen and the Dining Cloud stands a five-ton monolith made of titanium stone. On this impressive stage, the kitchen team put the finishing touches to the plates, before the servers take them to their recipients. The guests are given another hint of what is happening in the kitchen by a one-way mirror with 15 per cent transparency, which provides glimpses without revealing the whole picture.

BMW Group Corporate Communications

Lisa Meindl, Spokesperson BMW Museum and BMW Welt

Telephone: +49-89-382-31668

E-mail: lisa.meindl@bmw.de

Simone Bauer, Communications BMW Welt

Telephone: +49 151 601 414 52

E-mail: simone.bauer@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmwgroup.com

About BMW Group Designworks

Designworks is the BMW Group's innovation studio and a global creative consultancy at the intersection of design, technology and innovation. The "Architects of Future" focus on mobility, product and digital life design as well as strategic design consulting.

The creative studio was acquired by the BMW Group in 1995. Designworks acts as a driving force for all brands of the parent company and as an innovation driver for a large number of clients in a wide range of industries, such as IT and consumer electronics, aviation technology, the medical and environmental sectors, and the lifestyle and sports industries.  The studio was founded in 1972 in Malibu, California by Chuck Pelly. Holger Hampf has been at the helm of the consulting agency since 2017.

About Käfer at BMW Welt

Käfer arrived at BMW Welt in October 2012,  and now operates the Cooper's Garden bistro, Biker’s Lodge café, Bavarie restaurant and THE CLOUD by Käfer fine-dining restaurant. A bespoke culinary concept was developed by Käfer for the new partnership that takes into account the wide variety of guests visiting Bavaria’s most popular attraction. From the people who work at BMW Welt and customers collecting their new cars, to families from the Munich area, tourists from around the world and discerning aficionados of gourmet cuisine – the various eateries offer a broad spread of options for every taste. Particular emphasis has been placed on bringing together regionality and internationality – reflecting the Munich-based heritage of BMW and Käfer – with sustainability front and centre.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life. 

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Munich. Following extensive renovation work, BMW Welt reopens its doors today and presents new highlights for an exciting brand experience. As part of the reopening, a major innovation is in the pipeline: The new BMW Welt app offers visitors an innovative experience by combining BMW Welt's offerings with virtual content.

“With the reopening of BMW Welt, our visitors can look forward to new worlds of experience and events. One of the highlights is the BMW Welt app, which will be available at the end of February and will allow visitors to discover our museum in a completely new, immersive way. Virtual tours, gamification and detailed information about our vehicles make it the ideal companion for a visit to BMW Welt. We have also made many technological and technical optimisations to improve existing attractions and offers,” says Sandra Wittemer, Head of BMW Welt.

BMW Welt App: New technology with personalised tour guide

The BMW Welt App, which will be available to download from the end of February, turns a tour of BMW Welt into an interactive and informative adventure. A virtual tour with 16 stations is available to guests. The BMW Welt app offers a digital AI avatar as a personal tour guide. The tour can be started at any time at the touch of a button, allowing visitors to freely determine both the starting point and the pace of their own tour. The international audience can also be guided through event areas and exhibits in two languages if required.

If a vehicle particularly catches your eye, the BMW Welt app offers the opportunity to marvel at it as a digital 360° model on your smartphone. All you need to do is activate the smartphone camera via the BMW Welt app and capture a QR code on the exhibit. If required, the corresponding data sheets with all vehicle specifications are available for download.

In addition to the new exploration functions of BMW Welt, the BMW Welt app also provides attractive offers and discounts for the shop, restaurants and car hire as well as other functions such as a quiz, a scavenger hunt and the MINI Arcade as part of a major raffle.

BMW Welt's reopening week also has a lot to offer beyond the app: In addition to its role as a photo point, the BMW Isetta on display will also be driven through BMW Welt several times a day to hand out free gingerbread hearts to all guests. And on Valentine's Day, the kiss cam in the red BMW X3 and the Valentine's photo backdrop in the MINI area will be available for couples to take photos together.

New exhibition areas and business space

Much has been changed and renovated in the exhibition areas of BMW Welt. With the M Clubhouse, BMW M presents a new experience that combines the inviting character of a living room with the motorsport fascination of a BMW M garage. Highlights include the new BMW M5* in a unique design by artist Fillin Guas and a special sound installation that brings the Nürburgring to Munich.

In the newly designed BMW area, an interactive and informative space was created for the topics Charging, My BMW App and RELAX. WE CARE. In addition, UNO Car Party can be played with the whole family via AirConsole.

The BMW Welt Business Center has also been redesigned and will welcome guests from 18 February. Still bookable for conferences, meetings or similar events, elegant earth tones and golden accents in the fabrics and materials used create a modern look and an inviting ambience.

Event highlights until spring

The reopening also marks the start of BMW Welt's event year. Due to high demand, the BMW Welt yoga programme will continue from 22 February. From the children's music theatre “Frank and Bert” by the Bavarian State Opera on 2 March to the PULSE opening event on 8 March in the double cone and the planned start of this year's Internationales Krimifestival München on 4 April in BMW Welt, where Prof. Dr. Hendrik Streeck will read from his new business thriller “Das Institut”, there is already a lot on offer early in the year.

Fans of unusual sounds can expect something very special on 27 April: “Sound Journey on Four Wheels - A Children's Concert at BMW Welt”, a musical collaboration between the Munich Philharmonic Orchestra and BMW that focuses on the car.

Further highlights are already on the horizon for the rest of the year: the BMW Welt Campus will not only once again offer a holiday programme, but also the vr4kids road safety exercise. During this interactive 3D experience, children experience dangerous situations from everyday road traffic in a safe, digital environment and can train their behaviour accordingly. A new charging station for electric vehicles is also being built outside BMW Welt and will be officially unveiled in autumn.

Further information can be found on the BMW Welt website.

If you have any questions, please contact:

Corporate Communications

Lisa Meindl
Spokesperson BMW Museum and BMW Welt
Phone: +49 89 382 31668
Email: lisa.meindl@bmw.de

Simone Bauer

Communication BMW Welt

Phone: +49 151 601 414 52

Email: simone.bauer@bmw.de

Michael Stadler

Phone: +49 89 381 08 119

Email: bmwwelt@haebmau.de

https://newsroom.bmwgroup.com/global/en

Email: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

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