Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Technical specifications BMW X1 sDrive20d, valid from 07/2024.

Munich. With a brace of victories in the “Best Cars” competition, BMW has backed up its successful end to 2023 with a similarly fruitful beginning to 2024. The BMW 2 Series Coupé wrapped up class victory in the compact segment for the third time in succession, while the BMW X1 led the way in the “compact SUV” category. The “Best Cars” award – voted on by readers of German motoring magazine “auto, motor und sport” and in its 48th edition this year – is one of the most prestigious in the European automotive industry. Almost 100,000 respondents took part in the survey, selecting one overall winner and one “imported car” champion from a field of 455 models across 13 vehicle categories.

The start of 2024 was also marked by class victory for the new BMW 5 Series Sedan in the “Large Car” category of the “Women's Worldwide Car of the Year” award. 75 female automotive journalists from 52 countries picked out their favourites from a total of 62 vehicles in five categories. Intended to showcase the influence of women in the automotive industry and presented for the 14th time this year, this prize takes into account factors such as safety, quality, price, design, ride comfort, everyday usability and environmental impact. The new BMW 5 Series Sedan won over the jury members with its electrified drive system line-up (including the fully electric BMW i5), as well as its spaciousness, advanced technology and now fully vegan interior.

This successful beginning to the year saw BMW building on its run of success in a large number of awards in 2023. Models from the premium brand’s current range claimed numerous prizes in both its home market of Germany and its most important sales regions internationally. The winners stretched across all the relevant categories, with compact models, luxury vehicles and high-performance sports cars from BMW M GmbH all making waves. As well as vehicles powered by combustion engines, the readers and juries also recognised a strikingly high number of representatives from BMW’s constantly expanding electric mobility range.

“We’re very proud that our various BMW vehicles have won awards in so many national and international competitions. This also shows that we have attractive models in all segments that excite people,” says Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales. “The response to our models with all-electric drive systems is particularly pleasing. This ties in with the strong demand from customers and supports the BMW Group’s commitment to ramping up electric mobility in all areas.”

Newcomer to the ranks of high-performance models and a fully electric Sports Activity Vehicle both win a “Golden Steering Wheel”.

The “Golden Steering Wheel” presented by German publications “Auto Bild” and “Bild am Sonntag” is one of the most prestigious distinctions in the European car industry. BMW took two of these coveted trophies back to Munich in 2023. The BMW M3 Competition Touring with M xDrive (fuel consumption, combined: 10.4 – 10.1 l/100 km [27.2 – 28.0 mpg imp]; CO₂ emissions, combined: 235 – 229 g/km in the WLTP cycle) ranked first in the “sports cars” category and the fully electric BMW iX1 topped the “compact class”.

Both models added a string of other international awards to their collections over the course of 2023. For example, the first ever BMW M3 Touring – which combines the dynamic prowess of a high-performance car with impressive levels of practicality – was elected sports car of the year in the category for vehicles costing up to 120,000 euros by readers of “Auto Bild Sportscars” magazine. And acclaimed British TV programme “Top Gear” honoured the BMW M GmbH newcomer with the title “All The Car You'll Ever Need” in its “Car of the Year” awards.

The BMW iX1 collected a trio of awards in China, including “All-Electric Premium SUV of the Year”. It also won the French “Automobile Award 2023” in the “Green Tech” category and the “autonis Award” bestowed by readers of “auto, motor und sport” to the year’s most attractive new design.

Fully electric BMW i5 enjoys immediate success around the world.

The new BMW 5 Series Sedan and BMW i5 also claimed an “autonis” prize. Now also available with a fully electric drive system for the first time, the new edition of the world’s most successful business sedan was also named “Car of the Year” by Portuguese magazine “Frontline”. The BMW i5 was also presented with equivalent awards in Norway and Denmark, both particularly important markets for electric vehicles. Norwegian daily “Dagbladet” teamed up with online portals “DinSide” and “Elbi24” to celebrate the BMW i5. While in Denmark, the i5 fought off competition from six other models to gain the most votes for “Car of the Year” in a final round made up exclusively of fully electric models. The jury of 20 Danish motoring journalists chose the BMW i5 as their winner by a large margin.

Chinese publication “Auto World” crowned the BMW i5 as “Most Anticipated Premium Executive Sedan of the Year”, and the fully electric business sedan also collected three awards in Great Britain: “The Car Expert” put the BMW i5 in top spot in its “Best Large Car Award”, it was named “Premium Car of the Year” in the “2024 Electrifying.com Awards” and the “Comfortable Cruiser” topped its class in Carwow’s “Car of the Year Awards 2024”.

The awards underscore the ability of the new BMW i5 Sedan to win people over with numerous different qualities: from character-rich design, a unique balance between sportiness and comfort, innovative equipment features and progressive digital services to a drive system whose power is matched by its capability over long distances. And it also uses latest-generation BMW eDrive technology to transfer the brand’s signature dynamic ability to the road with zero local emissions. In addition, adaptive recuperation and an intelligent combination of heat pump technology for heating and cooling the interior, drive system and high-voltage battery help to give the BMW i5 eDrive40 Sedan (electric power consumption, combined: 18.9 – 15.9 kWh/ 100 km in the WLTP cycle) a range of 498 – 582 kilometres (309 – 362 miles) in the WLTP cycle.

BMW’s electric mobility offensive is recognised with awards.

The BMW brand’s fully electric model line-up as a whole enjoyed a successful year worldwide in 2023. As well as the BMW iX1 and BMW i5, this was particularly true of the BMW i7 and BMW i4. In Great Britain alone, these two models were both among the winners in seven awards. Both won the “Auto Express New Car Award” in their respective vehicle classes. The BMW i4 also claimed the “Pocket-lint Award” and “Business Car Award”, and the BMW i7 celebrated success in both the “What Car? Electric Car Awards” and the “What Car? Car of the Year Awards”. The fully electric luxury sedan racked up five prizes in China, too, including the “Car of the Year” distinction from leading online magazine “sohu.com”.

There was also much to celebrate in France and the USA, where the BMW i7 was given the “Best Overall and Best Value” rating from “Money” magazine and praised by “wards auto” magazine for its standout luxury ambience and digital user experience with BMW Theatre Screen in the rear compartment. Renowned US magazine “car and driver” named both the BMW i4 M50 (electric power consumption, combined: 22.5 – 18.0 kWh/ 100 km in the WLTP cycle) and BMW i4 eDrive40 M50 (electric power consumption, combined: 19.1 – 16.1 kWh/ 100 km in the WLTP cycle) among the “Best 10” of 2023.

Top marks and distinctions for the BMW 3 Series and BMW 4 Series ranges, the BMW M2 and the BMW X3.

BMW set the seal on a successful year in Germany with a two-pronged triumph. The BMW 3 Series and BMW X3 closed out 2023 with class victory in the coveted “Auto Trophy”. The BMW 3 Series Sedan and BMW 3 Series Touring, for example, took clear victories in the hotly contested midsize segment of the readers’ survey conducted by German title “Auto Zeitung”, racking up 19.0 per cent of the vote. This was the seventh class win in a row for the 3 Series. Meanwhile, the rugged aura, interior spaciousness and commitment to electrification of the BMW X3 helped it account for 15.3 per cent of the votes cast and therefore the highest points total in the high-volume vehicle segment of “SUVs costing 30,000 – 60,000 euros”.

The BMW 3 Series was a particularly prolific award-winner in Great Britain. In the “Business Car Awards”, the 3 Series won the “Best Premium Car” prize, and it also gained entry to the “Hall of Fame” of “Fleet News” magazine as the “Most Reliable Company Car”. The BMW 3 Series won twice in the “What Car? Used Car Awards”, topping both the “Used Executive Car” category and overall “Used Car of the Year”. And then there was the “Best Used Hybrid Executive Car” distinction for the BMW 330e Sedan (fuel consumption, combined: 1.9 – 1.4 l/100 km [148.7 – 201.8 mpg imp]; electric power consumption, combined 20.1 – 18.1 kWh/100 km; CO₂ emissions, combined: 43 – 32 g/km in the WLTP cycle). The plug-in hybrid model also tasted success in the USA, where “Money” magazine described it as “Best for Handling”.

Adding to the wave of success enjoyed by the BMW 3 Series, the BMW 4 Series – with its standout sporting appeal – also enriched the brand’s glittering international reputation in the premium midsize segment. The best example of this came in the BMW 4 Series Coupé and BMW 4 Series Convertible’s showing in the “What Car? Car of the Year Awards” in Great Britain. The closed-roof two-door won the “Coupe of the Year” for the third year in succession in 2023. And this year its open-top sister model also won the “Convertible of the Year” award.

Two other British awards were claimed by the BMW M2. It was voted “Best Performance Car” in “The Car Expert Awards”, and the compact high-performance sports car also took the title of “Performance Car of the Year” in the “Auto Express New Car Awards”.

_{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

_{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

_{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

_{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

_{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

_{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

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Munich. BMW is consistently continuing its model offensive in the field of
e-mobility and is presenting another all-electric variant of the new Sports Activity Vehicle (SAV) in the premium compact segment. The BMW iX1 eDrive20 (combined power consumption: 17.2 – 15.4 kWh/100 km according to WLTP; CO₂ emissions: 0 g/km, provisional values) enables a particularly attractive and at the same time economical entry into the world of premium electric mobility. The second all-electric model variant of the compact SAV is powered by an electric motor with a maximum output of 150 kW/204 hp (with temporary boost) and has a range of 430 to 475 kilometres (provisional values according to WLTP).

By expanding its range in the premium compact segment, the BMW Group is opening up locally emission-free driving pleasure to broad target groups and thus providing additional impetus for the ramp-up of e-mobility. The new BMW iX1 eDrive20 will be available from the start of production in November 2023 at a recommended retail price of 47,900 euros (incl. VAT). Like the BMW iX1 xDrive30 (combined power consumption: 18.1 – 16.8 kWh/100 km according to WLTP; CO₂ emissions: 0 g/km) it is manufactured at the BMW Group plant in Regensburg.

Highly efficient electric drive, state-of-the-art charging technology, excellent range.

As in all of the brand's current electric vehicles, the new BMW iX1 eDrive20 also uses the current fifth generation BMW eDrive technology. A highly integrated drive unit on the front axle of the new entry-level model generates an instantaneously available maximum torque of 247 Nm in addition to the maximum output of 150 kW/204 hp. The compact SAV accelerates from zero to 100 km/h in 8.6 seconds. Its top speed is electronically limited to 170 km/h.

The high-voltage battery, which is housed in the vehicle floor to save space, has a usable energy content of 64.7 kWh. Its high energy density, together with the efficiency of the e-motor, contributes to the the car’s favourable power consumption and delivers an excellent range compared to the competition. The Combined Charging Unit of the new BMW iX1 eDrive20 enables AC charging with up to 11 kW as standard. This allows the high-voltage battery to be charged from zero to 100 percent of its capacity within 6.5 hours. Three-phase AC charging with an output of up to 22 kW is optionally available. This reduces charging time to 3:45 hours. The battery can be charged using direct current with a power of up to 130 kW. The battery's state of charge can be increased from 10 to 80 percent within 29 minutes at a fast charging station.

The short charging times result from a particularly efficient charging software among other things. The charging power can be very specifically controlled while energy is being fed in. In addition, anticipatory thermal management ensures that the temperature of the high-voltage battery is optimally controlled in good time before a stopover at a fast-charging station. When the navigation system is active, the battery is automatically pre-conditioned before a planned charging stop. Pre-conditioning the battery can be manually activated and deactivated by the customer at any time.

Advanced operation thanks to new BMW iDrive with "QuickSelect".

The new BMW iX1 eDrive20 offers a comprehensive range of standard equipment, including the BMW Maps navigation system, 2-zone automatic air conditioning, numerous modern driver assistance systems, the Parking Assistant including Reversing Assist Camera and numerous innovative digital services. The new BMW iDrive with "QuickSelect" and the new BMW Operating System 9 are also standard equipment. It enables a wider range of digital content for information and entertainment, faster update cycles for over-the-air functions as well as optimised access to many specific online services such as 3rd party apps, extended navigation and parking services and additional possibilities for personalisation, for example through further My Modes. In this way, the BMW Operating System 9 also creates the conditions for the customer to customise the system to a high degree with additional digital services, which are available with the new BMW Digital Premium offer.

The BMW Curved Display is the heart of the display and control system. It consists of a 10.25-inch Information Display and a Control Display with a screen diagonal of 10.7 inches under a common glass surface curved towards the driver. The latest BMW iDrive generation features a redesigned start screen with "QuickSelect".
This means that the system has received an improved menu structure, oriented towards devices from the consumer electronics sector. "QuickSelect” enables functions to be accessed directly without having to switch to submenus. This means that the new BMW iDrive is even more consistently geared towards intuitive touch operation and control via natural language.

Please find attached the specifications of the BMW X1 sDrive20i, valid from 11/2022.

Please find attached the specifications of the BMW X1 xDrive20d, valid from 11/2022.

Powertrain and driving experience. Most powerful four-cylinder unit from the latest generation of engines, M-specific chassis technology, 
BMW xDrive.

A performance model with unmistakable M character is taking its place at the top of the new BMW X1 range. The new BMW X1 M35i xDrive builds on the spontaneous driving pleasure that lies at the heart of the compact Sports Activity Vehicle (SAV) concept with an injection of the dynamism, agility and precision for which M models are renowned. Its four-cylinder unit is part of the new modular generation of BMW Group Efficient Dynamics engines and uses M TwinPower Turbo technology to record maximum output of 221 kW/300 hp in Europe and an even higher figure of 233 kW/317 hp in the USA and other selected markets.

The new BMW X1 M35i xDrive races to 100 km/h (62 mph) from rest in 5.4 seconds, while top speed is electronically limited to 250 km/h (155 mph). M-specific chassis technology – including the option of M Compound brakes for the first time on a performance model – teams up with BMW xDrive intelligent all-wheel drive to deliver sublime performance characteristics. The sharper character of the new BMW X1 M35i xDrive is clearly apparent both inside and out. The new range-topping model comes with the type of exclusive design and equipment features originally reserved for high-performance cars from BMW M GmbH. These include the two pairs of exhaust tailpipes and the optional M Sport seats with illuminated M logo.

The new BMW X1 M35i xDrive also blazes a trail when it comes to digital technology: it is among the first models to feature the new BMW iDrive with QuickSelect and BMW Operating System 9. The market launch of the new BMW X1 M35i xDrive will get underway in October 2023 in the USA. Deliveries in Europe will commence in November 2023. The flagship model will be built at BMW Group Plant Regensburg, together with all other variants of the new BMW X1, including the all-electric BMW iX1.

New four-cylinder engine with extra power.

The most potent incarnation of the four-cylinder petrol unit from the latest modular generation of engines delivers the raw power that the new BMW X1 M35i xDrive turns into captivating performance. Various innovations set these new engines apart from the preceding generation. They include the adoption of the Miller cycle, redesigned intake ports and combustion chambers, and changes to the camshaft timing, injection, ignition system and exhaust gas routing.

Among the 2.0-litre unit’s M-specific highlights are a new, extremely robust crankshaft drive, an optimised system of oil supply for the pistons with cooling channels, and main bearing shells and caps carried over from the latest-generation six-cylinder in-line petrol engine. Its M TwinPower Turbo technology has been upgraded by increasing the performance of the turbocharging system and indirect charge air cooling at the same time as introducing dual injection for mixture preparation as a function of load point. It is also equipped with VANOS variable camshaft timing with optimised oil supply for the actuator and VALVETRONIC fully variable valve timing. The engine generates its maximum output between 5,750 and 6,500 rpm, while peak torque of 400 Nm (295 lb-ft) is on tap from 2,000 up to 4,500 rpm.

The new four-cylinder unit’s spirited power delivery is accompanied by an emotionally rich soundtrack from the M-specific exhaust system. The new BMW X1 M35i xDrive is the first performance model from BMW M GmbH whose exhaust gases are channelled via two pairs of twin tailpipes. Nestled neatly into the left and right of the rear apron, they are a signature feature of high-performance models from BMW M and have now been adopted by the most powerful member of the compact SAV range.

Seven-speed Steptronic transmission with double clutch and M Sport Boost.

The seven-speed Steptronic transmission fitted in the new BMW X1 M35i xDrive stands out with its ultra-sharp shift action. Shift paddles on the steering wheel allow quick manual interventions in the gear selection process.

The M Sport Boost function is also available for exceptionally rapid bursts of speed. Here, all the powertrain and chassis systems are switched to their sportiest setting when the driver pulls on the left-hand shift paddle for at least one second.

Supreme traction and agility: BMW xDrive all-wheel drive, mechanical limited-slip differential at the front axle.

The BMW xDrive intelligent all-wheel-drive system ensures that drive power is distributed between the front and rear wheels as required in any situation. The system is interlinked with the chassis control tech at all times. A hang-on clutch with electro-hydraulic control allows drive torque to be directed to the rear wheels as well in a matter of a few milliseconds, providing significantly greater traction, directional stability and sporting prowess in the BMW mould.

The all-wheel-drive system is assisted in its task by the mechanical limited-slip differential built into the seven-speed Steptronic transmission of the new BMW X1 M35i xDrive. This serves to limit the difference in speed between the front wheels. With a locking factor of up to 26 percent, it increases traction over loose terrain or in adverse weather conditions at the same time as boosting agility and handling dynamics when taking corners at speed.

Adaptive M suspension and sport steering as standard.

Standard specification for the new BMW X1 M35i xDrive includes adaptive M suspension, whose mechanically controlled adjustable and frequency-selective dampers benefit both agility and long-distance comfort. Pressure peaks inside the dampers are smoothed out with the help of additional valves that are active on the rebound side. As a result, the system offers comfortable response when absorbing minor bumps in the road surface combined with sporty damper characteristics in dynamic driving situations.

The M-specific chassis technology on the performance model additionally brings about a 15-millimetre drop in ride height compared with other BMW X1 model variants. The sport steering that likewise comes as standard pairs Servotronic speed-sensitive power assistance with a very direct rack ratio.

Integrated braking system with the option of M Compound brakes.

The integrated braking system fitted in the new BMW X1 M35i xDrive generates a degree of stopping power that is matched exactly to the driver’s inputs, while also providing excellent feedback via the brake pedal. It brings together the brake activation, brake booster and braking control functions within a compact module, while an electric actuator is used to trigger the required brake pressure.

The new BMW X1 M35i xDrive is the first performance model from BMW M GmbH to be offered with the option of M Compound brakes, comprising four-piston, fixed-calliper brakes with 385-millimetre drilled discs at the front wheels and single-piston, floating-calliper units with integrated parking brake and 330-millimetre discs at the rear. The inner-vented brake discs are composed of a grey cast iron ring and an aluminium chamber. The M Compound brakes offer very comfortable braking, superb feel and stable stopping power even under high loads. In addition to this, weight has been minimised and unsprung masses are substantially lower compared with conventional braking systems. The brake callipers are painted grey and bear the M logo.

Near-actuator wheel slip limitation for sharper agility.

A particularly prominent contributor – alongside the DSC (Dynamic Stability Control) system – to the BMW X1 M35i xDrive’s ever-present combination of unshakable handling poise and supreme agility is near-actuator wheel slip limitation technology. Here, the traction control function is integrated into the engine management. This eliminates the long signal paths to the DSC control unit, meaning that the corrective inputs are applied up to ten times faster than in conventional systems and with exceptional precision. Near-actuator wheel slip limitation thereby ensures optimum traction (even on slippery roads), unwavering straight-line composure under hard acceleration, and excellent directional stability in corners.

19-inch M light-alloy wheels as standard.

M light-alloy wheels in twin-spoke design measuring 19 inches in diameter round off the bespoke chassis specification of the new BMW X1 M35i xDrive. The standard light-alloy wheels are fitted with tyres that are 20 millimetres wider than on the outgoing model to give the range-topper even greater dynamic handling potential. 20-inch M light-alloy wheels in an exclusive twin-spoke design and sport tyres can both be found on the options list.

Design and equipment. An exclusive window into 
signature M performance.

The new BMW X1 M35i xDrive stands apart from its stablemates in the compact SAV line-up not only on account of its superior performance attributes, but also with its distinctive design. M-specific design cues reflect the elite sporting character of the new range-topping model with an intensity unmatched in any previous performance model from BMW M GmbH.

The interior of the new BMW X1 M35i xDrive already offers an arrestingly sporting ambience in its standard specification, and its distinctive aura can be enhanced further still with exclusive options such as M Sport seats. The M-specific content on the BMW Curved Display – a fully digital screen grouping formed by the 10.25-inch information display and the control display with a screen diagonal of 10.7 inches – sharpens the driver’s focus on the sporty driving experience. Added to which, the most powerful variant of the compact SAV can also be specified with almost the full range of options offered for the BMW X1 when it comes to optimising driving pleasure, comfort and individuality.

Standalone design with familiar M details: M kidney grille with horizontal double bars, M exterior mirror caps, quartet of exhaust tailpipes.

The M-specific design cues of the new BMW X1 M35i xDrive are testimony to the technical requirements of an exceptionally sporty car in terms of cooling air provision and aerodynamic balance. A front apron with particularly large air intakes ensures the engine, transmission and brakes can continue to work within their optimum temperature windows at all times, even under hard driving. Prominent side skirt extensions, a model-specific roof spoiler and a rear apron with diffuser inlay vividly showcase the performance-led character of the new flagship model.

The BMW M kidney grille of the new BMW X1 M35i xDrive bears the M logo. The grille also sports horizontal double bars – a detail previously only found on high-performance models from BMW M GmbH. When viewing the range-topping model from the side, black M exterior mirror caps with twin-stalk design indicate its elevated status. Another identifying feature comes in the form of the four exhaust tailpipes – each with a diameter of 80 millimetres – integrated into the model-specific rear apron. As on the high-performance models referred to above, these pairs of tailpipes positioned to the far left and right of the BMW X1 M35i xDrive’s rear end signal with unmistakable clarity the presence of the finest engine in that particular model range.

M-specific interior, optionally with M Sport seats.

The likewise M-specific cockpit design also plays its part in creating a high-intensity performance experience inside the cabin. Highlights include an Alcantara-covered instrument panel, Aluminium Hexacube Dark interior trim elements, an anthracite-coloured headliner, M door sill trim, M pedals, the M-specific graphics of the BMW Curved Display – and, optionally, the BMW Head-Up Display – and an M leather steering wheel with gearshift paddles.

Standard equipment for the new BMW X1 M35i xDrive also brings black Sensatec/Alcantara sport seats with blue contrast stitching. These can alternatively be ordered as an option trimmed in Vernasca leather with special diamond quilting. Also on the options list are M Sport seats. These offer a wide range of electrical adjustment (including memory function for the driver’s seat), have integral head restraints and feature an illuminated M logo in the upper section of the backrests.

The intensely sporty interior ambience goes hand in hand with unrestricted functionality. The rear seat backrest of the new BMW X1 M35i xDrive splits and folds 40 : 20 : 40, and the tilt angle of each section can also be adjusted individually. The optional forward/back adjustment for the rear seats brings even greater variability. The boot capacity can be increased from 540 litres to a maximum 1,600 litres.

Sophisticated options enable precise individualisation.

A model-specific M Sport package Pro is available as an option for the BMW X1 M35i xDrive. It adds M high-gloss Shadowline exterior trim with extended elements and M lights Shadowline to the car’s already expressive exterior design. Also included are the M Sport braking system with red callipers, plus M Sport seats and M seat belts.

The new BMW X1 M35i xDrive comes as standard with two-zone automatic climate control, BMW Live Cockpit Plus including the BMW Maps navigation system, M roof rails in Black high-gloss, automatic tailgate operation, and a rain sensor with automatic headlight activation, plus four USB-C ports and two 12V power sockets. Among the other options available for customers to lift the car’s premium character to an even higher level are an interior and exterior mirror package, ambient lighting, a panoramic glass roof and the Harman Kardon sound system.

A wide array of cutting-edge systems enabling automated driving and parking can also be specified for the performance model. Already fitted as standard are the front-collision warning system, Cruise Control with brake function and the Parking Assistant including Reversing Assist Camera and Reversing Assistant. The list of optional features, meanwhile, includes the Steering and Lane Control Assistant, Active Cruise Control with Stop&Go function, Active Navigation and the exit warning function, as well as the Surround View, Remote 3D View, BMW Drive Recorder and Remote Theft Recorder functions. Existing functions can be upgraded by means of the Remote Software Upgrades facility, which also makes it possible to add new functions (availability depends on the hardware fitted in the vehicle and the market conditions).

Display and control/operation system, connectivity.
Updated BMW iDrive with QuickSelect and BMW Operating System 9.

The new BMW X1 M35i xDrive is one of the brand’s first models to feature the updated version of the control/operation system BMW iDrive with QuickSelect and BMW Operating System 9. In order to make selecting and operating numerous functions and digital services even more intuitive and comfortable, the latest generation of BMW iDrive offers a newly designed home screen and QuickSelect functionality. This brings an improved menu structure that takes its cues from consumer electronics devices. By showing the right information in the right place, the new BMW iDrive enhances the car’s focused, assured driving experience.

The updated BMW iDrive system with QuickSelect in the new BMW X1 M35i xDrive is underpinned by BMW Operating System 9. This technology enables a broader offering of digital content for information and entertainment, shorter function update cycles and improved access to a host of specific online services. BMW iDrive with QuickSelect also teams up with the BMW Curved Display and BMW Intelligent Personal Assistant, and is therefore geared squarely to operation using the touchscreen and natural language.

BMW iDrive with QuickSelect: functions are shown on a single level and can be activated using rapid-access tech.

The new home screen of BMW Operating System 9 displays the navigation system’s map view or other individually configurable graphics at all times. On the same level, function icons appear in a vertical arrangement on the driver’s side of the control display. The driver can then move between them with a vertical swipe of the finger. QuickSelect rapid-access tech allows the requested function to be accessed directly and without having to pass through a submenu. And once the relevant settings have been chosen, a quick tap on the home icon at the lower edge of the display is all it takes to return to the home screen. Alongside the home symbol now are the symbols for direct access to the climate control menu, the All Apps menu, and Apple CarPlay^® / Android Auto™, if activated.

The new, flat menu structure makes activating functions and settings much more convenient. The on-board digital content – just like the hardware, in the form of the BMW Curved Display – is designed to enhance the driver focus for which BMW is renowned. To ensure intuitive operation while on the move, the graphical interface and menu structure feature a layout developed by BMW Group Design that is both consistent and characteristic of the brand.

Range of digital services can be expanded as desired.

Among the standard features of the updated BMW iDrive in the new BMW X1 M35i xDrive is the latest generation of the cloud-based navigation system BMW Maps. Added to which, the services and apps already introduced in the new BMW X1 are also available with BMW Operating System 9. For example, the BMW Intelligent Personal Assistant and other voice-controlled assistants, the BMW ConnectedDrive Store, BMW Remote Software Upgrades, smartphone integration via Apple CarPlay^® / Android Auto™, and My Modes can also be used in the new BMW X1 M35i xDrive. Specifying the optional Personal e-SIM also ensures the car’s antenna system is set up to work with 5G mobile technology.

BMW Operating System 9 also lays the groundwork for a highly customisable selection of additional digital services. The new BMW Digital Premium offering gives customers access to an expanded BMW ConnectedDrive Store. This means they can use all the apps available in their country, for e.g. music streaming, news or gaming, on a subscription basis. BMW Digital Premium also features enhanced BMW Maps navigation functions and extended functionality for the BMW Intelligent Personal Assistant, plus additional My Modes. Optional benefits include data usage for all digital services and the apps available from the BMW ConnectedDrive Store, including music streaming. BMW Digital Premium can be downloaded in the car from the BMW ConnectedDrive Store, via the My BMW App or on the web. Customers can choose from monthly or annual payment plans, both of which provide maximum flexibility when putting together a selection of digital services tailored to their personal requirements.

Munich. When the snow starts falling and the roads get icy, the new BMW X1 and new BMW iX1 are in their element. Their robust character profile and BMW xDrive provide all the necessary tools for the job at hand – and in winter training on the glacier above Sölden, Austria they are showcasing the benefits of fully variable power transfer to all four wheels once again. What is more, the new edition of the compact Sports Activity Vehicle (SAV) is now available with three variants of intelligent all-wheel drive. Whether it’s joining forces with mild hybrid petrol and diesel engines, a plug-in hybrid drive system or all-electric power in the new BMW iX1, BMW xDrive serves up assured progress and wintry driving pleasure on the snow-packed test routes of Austria’s Ötztal region.

Six model variants of the new SAV with BMW xDrive are now on sale. Four of these are here in Sölden to shine a spotlight on the intelligent all-wheel-drive system in all its variety. The most powerful petrol- and diesel-engined representatives of the new BMW X1 embody the transfer of drive to all four wheels – as required at any time – in its original form. 48V mild hybrid technology provides these models with an extra electric power boost, which optimises efficiency and, most prominently, sharpens power delivery.

In the new BMW X1 xDrive23i (fuel consumption combined: 7.2 – 6.5 l/100 km [39.2 – 43.5 mpg imp]; CO₂ emissions combined: 163 – 146 g/km in the WLTP cycle; NEDC figures: – ) this produces an overall output of 160 kW/218 hp. The new BMW X1 xDrive23d (fuel consumption combined: 5.4 – 4.8 l/100 km [52.3 – 58.9 mpg imp]; CO₂ emissions combined: 141 – 125 g/km in the WLTP cycle; NEDC figures: – ) develops 155 kW/211 hp. In both cases, the drive power produced by the combination of combustion engine and electric motor is split between the front and rear wheels via a bevel gear and an electrohydraulically controlled hang-on clutch. Interlinked with DSC (Dynamic Stability Control), this system responds to changes in conditions in a fraction of a second and directs power to where it is needed.

The new BMW X1 xDrive30e (fuel consumption combined: 1.0 – 0.7 l/100 km [282.5 – 403.5 mpg imp]; electric power consumption combined: 20.9 – 18.0 kWh/100 km; CO₂ emissions combined: 23 – 16 g/km in the WLTP cycle; NEDC figures: – ) is the most powerful of the two plug-in hybrid options for the new BMW X1. Here, a three-cylinder petrol engine driving the front wheels and an electric motor sending power through the rear wheels develop system output of 240 kW/326 hp. The precisely controlled interplay of combustion engine and electric motor delivers hybrid-specific all-wheel drive. At the winter test in Sölden, this is evident most strikingly in the instantaneous availability of power when pulling away and the cars’ sure-footed traction on snow-covered surfaces.

With one electric motor at the front axle and one at the rear, the new BMW iX1 xDrive30 (electric power consumption combined: 18.1 – 16.8 kWh/100 km; CO₂ emissions combined: 0 g/km in the WLTP cycle; NEDC figures: – ) also offers customers a drive concept in which the transfer of power to all four wheels is an inherent element of its design. Together, its duo of electric motors generate maximum output of 230 kW/313 hp, which can be translated into driving pleasure extremely effectively on the snow-covered tracks of the winter testing facility, as elsewhere.

In the electrified drive variants of the SAV, credit for the impressive traction on display goes to a globally unique drive torque control system – an AWD-specific version of near-actuator wheel slip limitation (ARB-X). This allows the power requested by the driver to be distributed even more precisely to optimise not only the traction and directional stability of the new BMW iX1 xDrive30 and new BMW X1 Drive30e, but also their agility and driving performance. When moving off on slippery ground or driving dynamically through corners, for example, the amount of drive sent through the rear wheels is increased as required to prevent the front wheels from spinning and to enhance the car’s agility.

Improving safety and therefore the driving experience on challenging terrain, meanwhile, are driver assistance functions offered for the first time in the segment occupied by the new BMW X1. These include camera feeds sent to the control display when the Hill Descent Control and drive-off assistant systems are in use, helping the driver to navigate tricky mountain routes and negotiate ice- and snow-affected surfaces.

Euro NCAP safety rating: The new BMW X1 and BMW 2 Series Active Tourer receive top 5-star rating.

European Consumer Protection Institute awards both premium compact models the top rating. New centre airbag reduces the risk of injury to the driver and front passenger in the event of a side impact. New generation of front collision warning can also protect pedestrians and cyclists when making turns.

Munich. The current new editions of the BMW X1 and the BMW 2 Series Active Tourer are characterised by offering versatile driving pleasure. The fact that the progress associated with the generation change also leads to an increase in active and passive safety has now been confirmed in the European New Car Assessment Programme (Euro NCAP). The independent safety experts of the European Consumer Protection Institute awarded both the Sports Activity Vehicle (SAV) and the modern all-rounder in the premium compact segment the highest rating of 5 stars. In the demanding test procedure, the new BMW X1 and the new BMW 2 Series Active Tourer stood out thanks to their excellent occupant protection in collisions of various types, effective protection for pedestrians and cyclists, as well as effective accident avoidance systems.

The extensive standard equipment featuring safety-relevant driver assistance systems decisively contributed to the 5-star rating. Above all, the latest generation of front collision warning with braking function provides an additional plus in safety in urban traffic. It can now also detect pedestrians and cyclists approaching parallel to the lane from behind or in front when turning right, effectively helping to avoid a collision with weaker road users. In addition, the new system warns of oncoming traffic when turning left. All of the driver assistance systems used in the new BMW X1 and the new BMW 2 Series Active Tourer are among the best on the market and impressed the Euro NCAP safety experts with their range of functions and reliable level of response.

The new BMW X1 and the new BMW 2 Series Active Tourer convinced the experts with their innovative systems in the area of passive safety. Both models feature a centre airbag between the driver and front passenger seats as standard. This system, used for the first time in BMW models in the compact segment, was rated to be extremely effective in the test. It is the latest component of the BMW integrated safety concept, which is being advanced constantly and which, in addition to highly resilient support structures and precisely designed deformation paths, also includes a model-specific combination of precisely coordinated restraint systems.

In various collision tests, this integrated safety concept proved to guarantee a high level of protection against injury at all times in both models, regardless of the size and seating position of the occupants.  In both the front and rear seats, the headrests and seats of the new BMW X1 and the new BMW 2 Series Active Tourer effectively protect against cervical injuries that can be triggered by a rear-end collision, according to Euro NCAP. In addition, the test experts highlighted the standard equipment featured by both models with the intelligent emergency call and an emergency braking system for avoiding secondary collisions.

To reduce the risk of injury to pedestrians and cyclists, the new BMW X1 and new BMW 2 Series Active Tourer feature active engine compartment lids. In the event of an impact, the engine compartment lids are raised by means of pyrotechnic actuators to create additional deformation space between them and the hard components underneath. The system proved to be reliable and effective at different speeds in the Euro NCAP safety test.

The ratings of the Euro NCAP testing institute are a benchmark for accident safety recognised Europe-wide and the safety level is being raised constantly. Only new vehicles that offer excellent impact protection and are also well equipped with comprehensive and practical technology for accident avoidance receive the highest rating of 5 stars.

All data on mileage, fuel and electricity consumption, CO₂ emissions and electric range are provisional values.

Fuel consumption, CO₂ emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the WLTP figures take into account the effects of any optional equipment.

All figures are already calculated on the basis of the new WLTP test cycle. WLTP values are used as a basis for the assessment of taxes and other vehicle-related levies that are (also) based on CO₂ emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO₂ emissions of new cars, please refer to the “Manual on the fuel consumption, CO₂ emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/

In case of queries, please contact:

Corporate Communications

Dieter Falkensteiner, Press Spokesperson BMW Group Innovation and Design

Phone: +49-89-382-51813

E-mail: Dieter.Falkensteiner@bmwgroup.com

Almut Stollberg, Head of Communication Innovation, Design, Technology, Digital Car

Phone: +49-89-382-96543

E-mail: Almut.Stollberg@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products

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Please find attached the specifications of the BMW iX1 xDrive30, valid from 11/2022.

Here you will find on-location images and b-roll material of the international media launch of the all-new BMW X1 and the first-ever BMW iX1.

Munich. The countdown for one of the most magical festivals is over. The first of the three festival weekends kicked off on 15 July. After an absence of almost two years, Tomorrowland is finally back – bigger and better than ever.

BMW AG has been pushing an international expansion of its music strategy since 2019, with music being one of the most important pillars in the global marketing mix of BMW. “Music inspires, shapes memories, and encourages people to come together. It speaks one global, emotional language,” says Stefan Ponikva, Head of Brand Communication and Experience. “As a relationship brand with 'joy' at its core, Tomorrowland is a perfect match for us as a brand engagement.”

The partnership between BMW Belux and Tomorrowland, up to now only a local one, will be expanded to the European level, creating unique opportunities for even more activation campaigns. The musical journey began at Brussels Airport in mid-June with the extraordinary theme “The Magical Forest of Joy” by BMW. A large-scale call-to-action campaign with a staggering reach of more than 15 million followers was also launched via the Tomorrowland platform.

A message of joy and sustainability for “Tomorrow People”.

A unique design for a unique car and a unique festival! What makes the new all-electric BMW iX1 x Steve Aoki particularly special is that it carries with it all the wishes and aspirations of festival visitors. A dedicated website was set up just for this purpose, where a personal “Message of Joy” – a message, a feeling or a positive thought about the future – can be shared with the world: #UNITEDINJOY.

Steve Aoki, two-time Grammy-nominated music producer, artist, fashion designer, entrepreneur, and NFT visionary was the co-creator of the fancy car wrap for the BMW iX1, based on these “Messages of Joy”.

The unique design of the new BMW iX1 x Steve Aoki will be on display in “The Magical Forest of Joy” by BMW during the three weekends of the festival. The BMW stand is open to all visitors where they can pose for photos and videos with the all-electric BMW iX1.

Goodwood. All eyes will be on BMW M GmbH at the 2022 Goodwood Festival of Speed, as BMW’s legendary Motorsport division celebrates five decades of success. Festivalgoers will witness the world premiere of the first-ever BMW M3 Touring and the UK premiere of the new BMW M4 CSL, as both take to the hill throughout the world-famous four-day event. All this against the backdrop of a striking central feature sculpture on the lawn of Goodwood House, designed as a homage to 50 years of motorsport excellence as it showcases some of the most iconic models from BMW M. Elsewhere, visitors will be able to see – and in some cases, drive – the latest models from BMW’s exciting range, including the new BMW iX1, i7, i4 and iX M60.

For the first time in its history, the BMW M range will be complemented by a BMW M3 Touring which is a distillation of the technological prowess and know-how from the BMW M3 and M4 family, combined with the practicality of a five-door touring model. This latest BMW M model will be unveiled at BMW M at Trackside at 10:00 am (BST) on Thursday 23 June, alongside a high-performance M3 Touring with Performance Parts, and can then be seen on the Hillclimb in the ‘First Glance’ category every day of the Festival.

Alongside the M3 Touring and BMW M3 Touring MotoGP Safety Car on the hill will be the new BMW M4 CSL, celebrating its UK premiere. This ultimate, track-honed, two-seater coupe is defined by a 40hp power hike over the current BMW M4 Competition Coupé to 550hp, while meticulous weight-saving measures – including the use of carbon-fibre for the roof, bonnet and boot lid – achieve a 100kg reduction in overall weight (in standard specification in the German market). As a result, the new BMW M4 CSL has recorded the best-ever lap-time for a BMW road car at the Nürburgring’s Nordschleife circuit.

With BMW M GmbH as the honoured marque, the Central Feature in front of Goodwood House will present an eye-catching display of BMW M cars past, present and future. BMW UK will add its legendary BMW 3.0 CSL to the Central Feature, while BMW Group Classic is providing three further examples: the BMW M1 Procar from the late 1970s; a WTCC BMW 3 Series E90; the Le Mans winning 1999 BMW V12 LMR. The display is completed by the BMW M LMDh racecar, that will debut next year.

Besides providing historic BMW M cars for the Central Feature, BMW Group Classic will bring four additional famous race cars to Goodwood’s Hillclimb. Pedro Piquet (BRA), son of three-time F1 World Champion Nelson Piquet, will drive the world’s first turbo-charged F1 World Champion car, the 1983 Brabham BMW BT52.

Steve Soper (UK) will climb the hill in the BMW V12 LMR on Thursday. He is followed by Markus Flasch (CEO of BMW M GmbH, 2018-2021), who will be in the driver’s seat on Friday, Saturday and Sunday.

HRH Leopold Prince of Bavaria (GER) will drive the sharknose BMW 635CSi and Bruno Spengler (CAN) will drive his famous BMW Z4 GTR which features the Michel Vaillant Design from the 2015 Spa-Francorchamps 24h race.

For many, BMW M at Trackside will form the focal point for the long weekend’s celebrations. Crowned by an original BMW M1, the stand will host iconic models from BMW M’s illustrious past, from the legendary BMW M3 E30 to the revered BMW M3 CSL E46. They will take their place alongside a thrilling line-up of modern-day BMW M greats, from the ultimate 635hp BMW M5 CS and track-honed BMW M4 GT3 to the exclusive new BMW M850i Convertible and innovative electric BMW i4 M50. Visitors will be able to catch a glimpse of the future for BMW M, with the innovative BMW Concept XM, a vision of uncompromising high performance and extravagant luxury.

The Stable Yard – once again dedicated to BMW’s latest range of all-electric and electrified models – will offer the chance to see the stunning BMW i Vision Circular, a concept which illustrates the company’s determination to become the most sustainable manufacturer. Optimised for the circular economy and with the goal of achieving 100% recycled and recyclable material use, the BMW i Vision Circular offers a view of a compact yet luxurious fully-electric vehicle with a focus on sustainability for the year 2040.

BMW’s sustainability focus is equally apparent in the new BMW i7, on display in The Stable Yard following its recent unveiling. The latest version of the brand’s flagship saloon is set to redefine the luxury segment with new levels of electrification and digitalisation. Its state-of-the-art all-electric drivetrain is complemented by a blend of luxurious interior design and an astonishing entertainment experience, with the multi-sensory BMW iDrive and unique 31.3-inch 8K BMW Theatre Screen. These attributes are further displayed in the powerful new BMW M760e, a plug-in hybrid with 571hp that delivers scintillating performance yet achieves remarkable efficiency.

The recently revealed BMW iX1 will make its UK debut at Goodwood Festival of Speed, representing another first at the Stable Yard. The third-generation BMW X1 features a sharper design, across-the-board sustainability and cutting-edge digital innovations. Available for the first time with an all-electric drive system, the BMW iX1 xDrive30 is set to offer an electric driving range between 257 – 272 miles (WLTP, provisional figures).

These models will also be joined by the company’s technology flagship, the new BMW iX M60, a fully-electric Sports Activity Vehicle that combines emissions-free driving pleasure and sporting agility with lounge-style luxury and comfort. Powered by two BMW M eDrive electric motors to provide intelligent BMW xDrive all-wheel-drive capability, the BMW iX M60 can accelerate from 0-62 mph in a seamless 3.8 seconds, yet still achieve up to 348 miles (WLTP) of driving range on a single charge.

Members of the public will be able to experience the BMW iX M60’s searing performance for themselves during Friday’s ‘Electric Only’ Motor Circuit Test Drives, where they’ll also be able to take to the circuit behind the wheel of the new BMW i4, the brand’s first-ever fully-electric Gran Coupé, and the practical BMW iX3.

Frank van Meel, CEO of BMW M, said: “There can be no better place to celebrate our 50th anniversary than among our fans at this year’s Goodwood Festival of Speed, surrounded by the iconic cars that have cemented our position in motorsport history. But we’ll also spend our time at the world-famous event looking to the future, with a selection of exciting new models from our innovative electrified line-up, and the global premiere of the eagerly-anticipated first-ever BMW M3 Touring.”

The Goodwood Festival of Speed is being held over four days from 23-26 June 2022.

Com um visual robusto e versatilidade acrescida, o novo BMW X1 personifica uma autêntica experiência de liberdade e independência, seja na condução do dia-a-dia, seja em viagens mais longas.

O design sofisticado e uma seleção mais ampla de equipamentos padrão, realçam o caráter premium característico da marca bávara. O tratamento de superfície, as linhas e os detalhes do design exterior do BMW X1 evidenciam ainda mais o lado desportivo nesta nova geração de modelos.   

No interior, o novo BMW X1 oferece o novo iDrive de última geração, na forma do BMW Live Cockpit Plus de série, que inclui o BMW Curved Display e o BMW Intelligent Personal Assistant, que agora ganhou funcionalidades adicionais. Todo o sistema foi pensado para ser ainda mais intuitivo.

Em Portugal, as primeiras novas versões do BMW X1 têm chegada prevista para outubro deste ano.

O BMW X1 vai chegar com opções híbridas plug-in e duas variantes de alimentação convencional com tecnologia mild hybrid de 48V.

O novo BMW iX1 traz à experiência premium o prazer e conforto de conduzir livre de emissões. O BMW iX1 xDrive30 é, aliás, o primeiro carro elétrico de tração às quatro rodas introduzido pela marca no segmento compacto premium.

Equipado com a quinta geração da inovadora tecnologia eDrive, o espaçoso e compacto BMW iX1 impressiona com valores de performance dinâmicos e uma autonomia elevada.

O sistema de tração elétrica nas quatro rodas garante tração e estabilidade direcional em todas as situações. Em termos de aceleração, o novo BMW iX1 demora apenas 5,7 segundos a acelerar dos 0 aos 100 km/h.

O BMW iX1 tem o início de produção marcado para novembro, mas já será possível fazer a pré-reserva de unidades a partir deste mês de junho.