Munich. Bavarian premium carmaker BMW has come up with an innovative brand campaign to turn the heads of an international audience to the brand’s current range of models in the luxury segment. The highly exclusive BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM models are showcased as masterpieces of design and engineering amid breathtaking landscapes. The impressive images send out a message of exclusivity with a progressive flavour that appeals to all the human senses in a nuanced way, reflects our intellectual perspectives and provides us with meaningful experiences.

The new multi-channel campaign was launched on the YouTube and Instagram social media channels. Additional content will follow with country-specific packages of outdoor/print advertising and TV commercials. These communications activities will begin in the USA, followed – from September 2024 – by Germany, China, Great Britain, Japan, South Korea, Czechia, Poland and the Middle East.

“At the heart of the new brand campaign are the uncompromising performance, sophistication and inimitable style of our most exclusive models,” says Bernd Körber, Senior Vice President BMW Brand Management and Product Management. “The imagery used in the campaign invites the viewer to experience the unbridled passion for design, craftsmanship and innovative technology inherent in every BMW.”

The new brand campaign gets underway on the BMW YouTube channel with an emotionally engaging clip focusing on the BMW i7. The flagship model in the all-electric vehicle line-up stars in the 60-second film – titled “Lifelines” – as the embodiment of an exclusive and also progressive take on the brand’s hallmark Sheer Driving Pleasure. Accompanied by a virtuoso music track, the car moves along an upland plain through a landscape bathed in atmospheric light. Here, the BMW i7 is presented as a car for individualists who approach the future with confidence and on their own terms, and take charge of their own destiny.

The campaign imagery also features the silhouette of a BMW 8 Series Coupé in front of the dynamically curving contours of a rocky landscape, the BMW X7 at the foot of a high mountain range with snow-capped peaks and the BMW XM on a stretch of beach with stormy winds and dramatically breaking waves. These powerful images are then joined by the company name: “Bayerische Motoren Werke” is written out in full.

This emphasises the uniqueness of the brand, its origins and its more than 100 years of heritage. At the same time, it also signals – alongside exclusivity and elegance – the confidence of a company that, over the course of its history, has repeatedly achieved enduring success with solutions developed in-house. This approach has prompted a genuine level of identification with its products in the luxury segment.

Munich. The most beautiful, exclusive and fastest vehicles of their respective eras are traditionally assembled at the Amelia Island Concours d’Elegance. This year, the renowned classic car show in the north-east of the US state of Florida provided the perfect setting for the world premiere of particularly fascinating sports cars from the BMW model range. The new edition of the BMW 8 Series and the new BMW M8 models were presented to the public there for the first time. Visitors to the Amelia Island Concours d’Elegance 2022 also witnessed the launch of BMW M GmbH’s activities to mark its 50th anniversary.

For the new BMW 8 Series, the tradition-steeped event on the grounds of the Ritz-Carlton Hotel and the neighbouring Golf Club of Amelia Island provided the perfect setting in which to showcase its precisely enhanced design and advanced features. The M sports package is now standard in all model variants of the BMW 8 Series Coupé, the BMW 8 Series Convertible and the BMW 8 Series Gran Coupé. At the centre of the redesigned vehicle front section is the illuminated “Iconic Glow” BMW kidney grille. The 8-cylinder models also feature aerodynamically optimised exterior mirrors in the style of the BMW M8 as standard.

In the interior of all models in the new BMW 8 Series, their equally dynamic and exclusive character is underscored with an extended range of standard equipment including multifunction seats, an M leather steering wheel and other M-specific design features. Optimised ease of use is ensured by the standard BMW Live Cockpit Professional with a Control Display that has now increased in size to 12.3 inches. “The luxury sports cars of the new BMW 8 Series occupy a prominent position in BMW’s model range. We are delighted to be able to debut these exceptional models at one of the most prestigious automotive events in America,” said Sebastian Mackensen, Head of BMW Group Region Americas and President & CEO BMW North America.

History and the future came together in the BMW M brand’s appearance at the Amelia Island Concours d’Elegance 2022. BMW M GmbH showed pioneering models from its past along with the versions of its high-performance sports cars for the luxury segment that will be available from spring 2022. The models BMW M8 Competition Coupé (combined fuel consumption: 11.4 – 11.0 l/100 km according to WLTP, combined CO2 emissions: 260 – 251 g/km), the BMW M8 Competition Cabriolet (combined fuel consumption: 11.6 – 11.2 l/100 km according to WLTP, combined CO2 emissions: 264 – 255 g/km according to WLTP,) and the BMW M8 Competition Gran Coupé (combined fuel consumption: 11.6 – 11.2 l/100 km according to WLTP, combined CO2 emissions: 264 - 256 g/km) are now even more impressive with new exterior paint finishes and M light-alloy wheels, the M Shadow Line lights available for the first time and an additional interior trim variant. The operating system of the new BMW M8 models now also includes a 12.3-inch Control Display with touch function.

And the top models of the BMW M GmbH range not only offer fascinatingly vigorous power delivery with their 460 kW/625 hp V8 engine featuring M TwinPower Turbo technology and high-revving characteristics, they also come with an exceptionally extensive range of standard equipment. This includes a flap-controlled M sports exhaust system, BMW laser light headlights, the BMW Head-Up Display with M-specific display elements and a full Merino/Alcantara leather interior.

With the debut of its latest high-performance models for the luxury segment, BMW M GmbH makes a particularly impressive start to its anniversary year. The BMW Group subsidiary, founded in 1972 as BMW Motorsport GmbH, also contributed to the programme of the Amelia Island Concours d’Elegance 2022 with a fascinating look back into its history. A special exhibition showcased 50 milestones from BMW M GmbH’s 50-year model and racing history. This also included an early precursor of the current BMW M8. The prototype of a high-performance sports car with a V12 engine developed by BMW M GmbH in the early 1990s based on the then BMW 8 Series Coupé remained a one-off – and this was only the second time it has been put on show in the USA.

The selection of vehicles that were particularly influential in the development of BMW M GmbH also included a freshly restored example of the BMW M1 dating from 1980, which was the company’s first independently developed model, the BMW V12 LMR that won the 24 Hours of Le Mans in 1999, and the all-electric BMW iX M60 that is about to be launched on the market (combined power consumption: 24.5 – 21.9 kWh/100 km according to WLTP; combined CO2 emissions: 0 g/km).

This unique exhibition of outstanding BMW M models from five decades also included numerous vehicles owned by members of the BMW Car Club of America and from BMW North America’s classic car collection. “The United States is the world’s largest market for BMW M vehicles and we are always amazed and delighted by the passion and dedication that many enthusiasts here invest in their cars, both old and new,” said Franciscus van Meel, CEO of BMW M GmbH. “We feel privileged to be able to celebrate our anniversary in this wonderful place, surrounded by special people and exceptional cars.”

Outstanding performance, fascinating luxury and a confident appearance characterize the BMW M8 Competition Coupé (combined fuel consumption: 11.4 – 11.0 l/100 km according to WLTP; combined CO2 emissions: 260 – 251 g/km), the BMW M8 Competition Cabriolet (combined fuel consumption: 11.6 – 11.2 l/100 km according to WLTP). LTP; combined CO2 emissions: 264 – 255 g/km) and the BMW M8 Competition Gran Coupé (combined fuel consumption: 11.6 – 11.2 l/100 km according to WLTP; combined CO2 emissions: 264 – 256 g/km). Design modifications and optimized operation.

The new edition of the BMW M8, which is available in three body versions, is particularly popular with additions to the range of exterior colours and the M alloy wheels. Additional possibilities for individualising the appearance are provided by the M lights Shadow Line, which are available for the first time for the luxurious high-performance sports cars. Full leather Merino/Alcantara in the new Black/Sakhir Orange colour variant provides fresh impulses in the interior. In addition, the operating comfort is increased by the 12.3-inch touch display of the BMW iDrive operating system.

Fresh impetus for the presence of BMW M GmbH in the luxury segment.

The BMW M8 Competition Coupé, the BMW M8 Competition Cabriolet and the BMW M8 Competition Gran Coupé together mark the top position in the model range of BMW M GmbH, which has a strong presence in the luxury segment with this model series. With their independent body concepts, the three top models each embody an individual expression of M of typical performance in the prestigious competitive environment of luxury sports cars.

Their central common feature is the drive and chassis technology designed for an extremely emotional driving experience. Power for outstanding performance is provided by a V8 engine with M TwinPower Turbo technology, which mobilizes a maximum output of 460 kW/625 hp and a maximum torque of 750 Nm. Due to its typical M high-speed character, the engine develops high drive torque over wide load ranges, which is optimally placed on the road via an 8-speed M Steptronic transmission with Drivelogic and the M xDrive all-wheel drive system. Their precise coordination enables exciting sporty driving manoeuvres, such as accelerating from a standstill to 100 km/h in just 3.2 seconds (BMW M8 Competition Coupé and BMW M8 Competition Gran Coupé) or 3.3 seconds (BMW M8 Competition Cabriolet).

A chassis technology developed with racing know-how and tailored to each model guarantees the characteristic harmony of dynamics, agility and precision in driving behaviour of BMW M Automobile in every situation. The experience gained during the development of the BMW M8 GTE racing car was also used.

Eight new exterior colours, premiere for M luminaires Shadow Line.

Powerful shapes, generous, elegant surfaces, aerodynamically optimised lines and M-specific design features that are geared to the functional requirements of a high-performance sports car characterise the unmistakable appearance of the BMW M8 Competition Coupé, the BMW M8 Competition Cabriolet and the BMW M8 Competition Gran Coupé. The clear surface design of the exterior is now particularly intensively underlined by new exterior colours. The update in the body painting program includes eight variants available for the first time for the three models.

The new range includes the exterior colours Skyscraper grey mectallic, Brooklyn grey metallic and Isle of Man green metallic as well as the BMW Individual lacquer tansanite blue metallic. In addition, four new variants of the particularly high-quality Frozen finishes are available, which impressively highlight the modern design language of the BMW M8 models with their silk-matt finishes. The BMW Individual special finishes Frozen Pure Grey metallic, Frozen Deep Grey metallic, Frozen Deep Green metallic and Frozen Tanzanite Blue metallic are also available.

The BMW Laser Light with adaptive cornering light and glare-free main beam assistant BMW Selective Beam provides optimized visibility in different weather conditions and driving situations as standard. As an option, they are now also available as M lamps Shadow Line for the new edition of high-performance sports cars. The dark design of the inserts and chrome elements inside the headlamps, in combination with the high-gloss black frame of the BMW kidney as standard, contributes to a particularly striking and sporty look on the front of the vehicle.

New 20 inch M light alloy wheels in star-spoke design.

The chassis technology of the new BMW M8 models includes electronically controlled shock absorbers and an electromechanical M Servotronic steering system, as well as an integrated brake system that enables the display of two pedal characteristics. This allows the rider to choose between a comfort-oriented and a sporty-direct pedal feeling. As an alternative to the standard M Compound brake system, an optional M Carbon ceramic brake is available.

The DSC (Dynamic Stability Control) driving stability system allows the driver to activate the M Dynamic Mode, which allows greater wheel slip. In combination with the rear-wheel-driven design of the M xDrive, particularly sporty driving maneuvers including controlled drifts can be experienced. The standard equipment also includes 20-inch M light alloy wheels equipped with high-performance tyres in the sizes 275/35 R 20 front and 285/35 R 20 rear. Other M light alloy wheels in the same format are available as special equipment, including a new variant in star-spoke design and in bicolor black/grey version.

M sports seats and M Carbon bucket seats in new leather/Alcantara variant.

The interior of the new BMW M8 models combines a typical M cockpit design with modern luxury. The standard BMW Head-Up Display offers M-specific displays. The Setup button on the center console allows direct access to the settings for the engine, damper, steering, M xDrive and brake system. Two variants of the individually created M Setup can be permanently stored together with the preferred settings for the drive sound, the gearshift characteristic, the driving stability control and the Auto Start Stop function. They can then be accessed by pressing one of the two M buttons on the steering wheel. In addition, the M Mode button on the centre console can be used to control the driver assistance systems as well as the displays in the instrument cluster and the head-up display. You can select the settings ROAD, SPORT and TRACK.

The standard M sports seats also support the intensive driving experience in the high-performance sports car. The optionally available M Carbon bucket seats create an unadulterated racing feeling for the driver and passenger. With their structure-based design, visible carbon fiber reinforced plastic (CFRP) surfaces, integrated headrests, openings in the backrests and side cheeks and guides for multi-point seat belts, they combine racing functionality with long-distance comfort and luxurious workmanship. They are heated and also offer electrical adjustment options, an illuminated “M8” lettering on the headrests and a memory function on the driver’s side.

In combination with the M Sports seats and the M Carbon bucket seats, a full-leather Merino/Alcantara trim is standard on board the new BMW M8 models. It is now also available for the first time in the colour combination Black/Sakhir Orange. In addition, the black Alcantara dimensions in all versions of this equipment are now being extended to the instrument panel and the upper areas of the door sills.

Optimized operating comfort thanks to 12.3-inch control display.

The BMW Live Cockpit Professional is also part of standard equipment in the BMW M8 Competition Coupé, BMW M8 Competition Cabriolet and BMW M8 Competition Gran Coupé. It includes a control display whose screen size has now grown from 10.25 to 12.3 inches. The touch function of the large on-board monitor allows a particularly fast, comfortable and intuitive operation of numerous vehicle functions.

The BMW Live Cockpit Professional includes the online navigation system BMW Maps and the BMW Intelligent Personal Assistant. In addition, the standard equipment with the Driving Assistant, the Parking Assistant including reversing assistant, the telephony with wireless charging and the Harman Kardon Surround Sound System underlines the exclusive character of the new BMW M8 models.

Munich. With yet another new sales record, the BMW M GmbH continued to grow also in the 2020 fiscal year. Despite the effects of the Corona pandemic on the market, it was possible to increase the number of BMW M automobiles sold by 6 percent to 144,218 units. Thanks to this result, the subsidiary company of the BMW Group with the status of an independent company has significantly strengthened its market leadership within the competitive environment first gained in 2019. “The fact that we were able to conclude this exceptionally challenging year with yet a further record is great validation of our consistent growth strategy,” says Markus Flasch, chairman of the board of the BMW M GmbH. “We can be particularly proud of the fact that we were able not only to defend our market dominance as the most successful provider of performance and high-performances automobiles, but also to have even expanded it.”

The further increase in sales figures was due, inter alia, to the successful market launch of the models BMW X5 M (combined fuel consumption: 13.1 – 12.6 l/100 km according to WLTP, 13.0 – 12.8 l/100 km according to NEDC; combined CO₂ emissions: 298 – 287 g/km according to WLTP, 296 – 287 g/km according to NEDC) and BMW X6 M (combined fuel consumption: 13.4 – 13.1 l/100 km according to WLTP, 13.1 l/100 km according to NEDC; combined CO₂ emissions: 305 – 300 g/km according to WLTP, 301 g/km according to NEDC). With V8 power units delivering up to 460 kW/625 hp, BMW M automobiles from the Sports Activity Vehicle and Sports Activity Coupe segment offer a particularly characteristic high-performance experience. Likewise, the special edition model BMW M2 CS (combined fuel consumption: 10.1 – 9.2 l/100 km according to WLTP, 10.4 – 9.4 l/100 km according to NEDC; combined CO₂ emissions: 229 – 210 g/km according to WLTP, 238 – 214 g/km according to NEDC), which serves as the basis for a new competition vehicle from BMW Motorsport, has also received a positive response. In the high-performance model sector alone, it was possible to increase the number of worldwide deliveries by 4 percent vs. the year 2019.

Moreover, it was predominantly the performance automobiles developed for the new BMW 3 Series and the new BMW 4 Series that helped boost the sales of the BMW M GmbH so decisively. With powerful straight six-cylinder petrol and diesel power plants, specific suspension tuning and stand-alone design features, the top-of-the-range offer for the BMW 3 Series Sedan, the BMW 3 Series Touring and the BMW 4 Series Coupe also guarantees that characteristic M experience in the premium mid-range segment, coupled with unrestricted suitability for everyday use and long distances.

Growing demand in all relevant markets.

Technology transferred from motor racing, precisely coordinated features in the areas of drive systems, suspension, aerodynamics, interior design and operation as well as the resulting authentic character of BMW M automobiles, create a fascination, which continued in 2020 to captivate an increasing number of performance-oriented customers throughout the world. For example, in the USA, the most important market for BMW M automobiles, as well as in China, new records were achieved. In both Russia and Korea, it was possible to increase sales by more than 60 percent, and in Italy by 47 percent. And in the UK, too, the number of vehicles delivered exceeded our expectations. “We notice a steadily growing demand in all relevant markets for BMW M automobiles,” explains Thomas Felbermair, head of Sales and Marketing at BMW M GmbH. “Because of this and thanks to the engagement of our strong dealer network, we have been outstandingly successful in coping with the challenges posed by the pandemic.”

Ready to go: BMW M5 CS, BMW M3 Sedan and BMW M4 Coupe.

Looking towards the future, the initial focus shifts to the world premiere of the BMW M5 CS, which will take place in January 2021. A special edition of the BMW M5 will then be available for the first time – with outstanding performance and exclusive motorsport characteristics. Following that, the main focus will be on the market launch of the new BMW M3 Sedan starting in March 2021 (combined fuel consumption: 10.6 – 10.3 l/100 km according to WLTP, 10.8 l/100 km according to NEDC; combined CO₂ emissions: 241 – 236 g/km according to WLTP, 248 g/km according to NEDC) and the new BMW M4 Coupe (combined fuel consumption: 10.5 – 10.3 l/100 km according to WLTP, 10.8 l/100 km according to NEDC; combined CO₂ emissions: 240 –  235 g/km according to WLTP, 248 g/km according to NEDC). The two high-performance automobiles represent the essence of that unmistakable M feeling. Immediately after their world premiere, the new model generation aroused keen interest around the globe.

In future, the wishes of the M Community will be fulfilled by extraordinary diversity: Each variant with classic manual shift will be complemented by a Competition model featuring an 8-speed M Steptronic transmission with Drivelogic. Moreover, in the summer of 2021, the four-wheel drive system M xDrive will be added for the first time to the drive portfolio for the BMW M3 and the BMW M4. And the BMW M4 Convertible will also be launched in time for the warm season. On the other hand, the first BMW M3 Touring is still undergoing the series development process.

A glance into the future: continued growth, new M feeling through electrification, and an anniversary. 

“It is remarkable that it was possible to achieve the new sales record even before the launch of our most important models,” says Markus Flasch. “The new BMW M3 and BMW M4 generation offers us the promise of dynamic growth in 2021 as well.” Moreover, he now also looks forward to presenting a completely new manifestation of the distinctive M feeling. Electrification will provide the basis for this. During the year 2021, the BMW M GmbH will be presenting an electrically powered performance automobile for the first time.

With this setting of agenda with which the “Power of Choice” strategy has been realised within the model range of the BMW M GmbH, and an exceptionally strong product range, the company is heading full of optimism for the forthcoming anniversary year. 2022 will be the year in which the BMW M GmbH celebrates 50 years of its existence. Markus Flasch has already announced “a year full of surprises”: “If I mention the keyword special edition models, it should be clear what our customers can look forward to during the anniversary year.”

• BMW M GmbH enters the next phase of its model offensive in the luxury segment with a brace of four-door high-performance sports cars:
  BMW M8 Gran Coupe Output: 441 kW/600 hp, max. torque:
  750 Nm (553 lb-ft); fuel consumption combined: 10.7 – 10.5 l/100 km (26.4 – 26.9 mpg imp); CO₂ emissions combined: 244 – 240 g/km.
  BMW M8 Competition Gran Coupe Output: 460 kW/625 hp, max. torque: 750 Nm (553 lb-ft); fuel consumption combined:
  10.7 – 10.5 l/100 km (26.4 – 26.9 mpg imp); CO₂ emissions combined: 244 – 240 g/km.
• Customary M-car power delivery: high-revving 4.4-litre V8 engine with M TwinPower Turbo technology develops up to 460 kW/625 hp. Cooling and oil supply systems designed for track use. Sports exhaust system with electronically controlled flaps delivers stirring engine soundtrack.
• Masterful power transfer courtesy of eight-speed M Steptronic transmission with Drivelogic and M xDrive all-wheel-drive system linked with the Active M Differential. Choice of three modes: 4WD, 4WD Sport and 2WD with pure rear-wheel drive and deactivated driving stability control.
• Standout performance: 0 to 100 km/h (62 mph) in 3.3 seconds (BMW M8 Gran Coupe) / 3.2 seconds (BMW M8 Competition Gran Coupe).
• Authentic sports car character the result of development alongside the two-door variants of the new BMW M8 and the BMW M8 GTE endurance racer. Intensive setup work at the Miramas and Arjeplog test centres with fine-tuning at the Nürburgring-Nordschleife circuit and other race tracks produces time-honoured M combination of dynamic sharpness, agility and precision.
• World premiere at the Los Angeles Auto Show 2019, market introduction from April 2020; BMW M8 Gran Coupe First Edition offered as exclusive launch model.
• Distinctive, extravagant, luxurious sports car with prominent high-performance attributes. Intense performance-car experience delivered to occupants in each of the four full-size seats. Impressive ease of ingress and egress, generous legroom and third rear seat available for use over short distances.
• Standalone body design with M-specific features: wheelbase 200 millimetres longer than two-door BMW M8 models, dynamically flowing roofline, large air intakes, BMW kidney grille with double bars, M gills on the side panels, rear spoiler and rear apron with diffuser elements and twin exhaust tailpipes.
• Weight of body and chassis construction minimised, rigidity optimised; carbon-fibre roof, low centre of gravity, wide tracks, precisely tuned aerodynamic balance.
• M-specific chassis with electronically controlled dampers, M Servotronic steering. DSC (Dynamic Stability Control) including M Dynamic Mode.
• Integrated braking system with optimised dynamics and M-specific configurability. Two settings for pedal feel: comfort focussed or even more direct.
• New Setup button gives direct access to the settings for the engine, dampers, steering, M xDrive and braking system. Two driver-composed overall setup options can be selected via M buttons on the steering wheel.
• New M Mode for individual configuration of driver assistance system interventions and instrument cluster / Head-Up Display screens. BMW M8 Competition Gran Coupe drivers can select from ROAD, SPORT and TRACK settings.
• Exclusive standard equipment includes BMW Laserlight, M sports seats, M-specific BMW Head-Up Display, BMW Live Cockpit Professional with navigation system and BMW Intelligent Personal Assistant, Driving Assistant and Parking Assistant.

Please find attached on location pictures and footage of the International Media Launch of the new BMW M8 Competition Coupe and the new BMW M8 Competition Convertible in Faro, Portugal.

Spielberg. BMW M GmbH presents the new spearhead to the MotoGP Safety Car fleet: the BMW M8 MotoGP Safety Car. The 625 hp lead car is based on the BMW M8 Competition (combined fuel consumption: 10.6 – 10.5 l/100 km*; combined CO₂ emissions: 242 – 238 g/km*), which made its world debut at the BMW Group #NextGen at BMW Welt in Munich at the end of June. The new BMW M8 MotoGP Safety Car will make its first appearance this weekend, at the MotoGP Grand Prix at the Red Bull Ring in Austria.

Innovative high-performance automobiles for the safety of the top tier of motorcycles is the principle that has guided BMW M GmbH for more than 20 years as partner of MotoGP organiser Dorna Sports and ‘Official Car of MotoGP’. The Munich-based company has provided the official MotoGP Safety Car fleet since 1999 and the BMW M8 MotoGP Safety Car is the latest highlight in a long line of high-powered lead cars.

“The BMW M8 and the BMW M8 GTE were developed in parallel, and these racing genes distinguish the BMW M8 models in all areas,” said Markus Flasch, President of BMW M GmbH. “That’s why it was a logical step for us to choose the BMW M8 Competition as a basis for our new MotoGP safety car. Even in its production version, this high-performance automobile is suited to the racetrack. With its innovative technical features, it is yet another example of our quest to keep pushing the limit upwards. With the BMW M8 MotoGP Safety Car, we are really excited to present a new, powerful lead car for the top tier of motorcycle racing.”

The M power under the bonnet comes from the most powerful engine ever developed for a BMW M GmbH car. The high-revving V8 unit with M TwinPower Turbo technology develops 460 kW/625 hp. The high-performance power unit teams up with an eight-speed M Steptronic transmission with Drivelogic, and the engine’s power is channelled to the road via the M xDrive all-wheeldrive system. One of the features that stands out in particular is a newly developed integrated braking system, an M-specific version of which presents the driver with two different brake pedal feel settings.

The precise interaction between powertrain, chassis technology and aerodynamics has been carefully honed over the course of intensive testing at the BMW Group’s test track near Miramas in southern France, the winter testing centre in Arjeplog, Sweden and the Nürburgring’s Nordschleife circuit, along with other race circuits. Experience collected from the development of the BMW M8 GTE racing car also played a role in the configuration process. The performance-focused character of the engine, transmission and chassis allows the new BMW M8 Competition to power from 0 to 100 km/h (62 mph) in 3.2 seconds.

Painstaking manual work at the BMW M Manufaktur in Garching converted the high-performance base car into the BMW M8 MotoGP Safety Car, preparing it to appear as the course car in the world’s fastest motorcycle racing series. This process included the addition of numerous BMW M Performance Parts, many of which are available as retrofit parts for the BMW M8 production model. These emphasise the sporty appearance of the Safety Car and meet all the functional requirements for aerodynamics, cooling and lightweight construction. The transformation of the BMW M8 Competition to a MotoGP Safety Car was completed by the inclusion of special racing features and the necessary safety equipment.

Modifications for the BMW M8 MotoGP Safety Car.

• BMW M Performance titanium sport exhaust system*
• BMW M Performance carbon tail pipe finisher*
• BMW M Performance floor mats
• BMW M Performance carbon engine cover
• BMW M Performance carbon rear diffusor
• BMW M Performance steering wheel pro (with M Performance carbon cover and M Performance shift paddles)
• BMW M Performance carbon air breather side grill
• BMW M Performance carbon side skirts
• BMW M Performance logo decals
• Bonnet with ‘motorsport lock’
• Fuel suction pump
• Battery master switch
• Flashing corona headlight rings
• LED lights on the roof with bracket
• Front grille LED flasher
• RECARO racing seats with Schroth belts
• Roll cage
• Fire extinguisher with bracket
• Michelin Cup tyres
• Red foiled kidney grille
• Front spoiler with frozen black paint finish
• BMW floating hub cap
• BMW valve caps with M logo
• BMW M8 GTE rear wing
• Side skirts foiled black
• MotoGP livery
• Customised carbon flaps
• Light control panel

* not available in Europe

For more information about BMW M GmbH and the involvement as the ‘Official Car of MotoGP’, see: www.bmw-m.com

BMW M GmbH.

BMW M GmbH is a 100 per cent subsidiary of BMW AG. With its products and services in the business areas of BMW M Automobiles, BMW Individual, M Sports Options and Packages, BMW Driving Experience as well as Rescue and Operational Vehicles, it is geared towards customers with particularly high aspirations in terms of the performance, exclusivity and individual style of their vehicle. Based in Munich, the company was founded in 1972 as BMW Motorsport GmbH. Since then, the letter M has become synonymous all over the world for racing success and for the fascination of high-performance sports cars for road use.

Munich. In a few months’ time, with a full package of direct racing technology on board, the new BMW M8 Coupé (combined fuel consumption: 10.6–10.5 l/100 km; combined CO₂ emissions: 242–238 g/km*) and the new BMW M8 Convertible (combined fuel consumption: 10.8-10.6 l/100 km*; combined CO₂ emissions: 246–241 g/km*) will be setting a new benchmark in the premium segment of high-performance sports cars suitable for everyday use. The BMW M8 GTE race car know-how is incorporated into the production model. This also applies to the accessory range of M Performance Parts. BMW presents its extensive range of M Performance Parts right from the market launch of the BMW M8 versions (440 kW/600 hp) and the even more powerful BMW M8 Competition models (460 kW/625 hp). These lend an additional touch of style to the design and sporty flair of the top BMW 8 Series models, enabling further selective customisation. In best tradition, all components are harmonised with each other as well as with the specific character of the new model. In addition to enhancing the sporty appearance of the models, the accessory options also meet functional requirements in terms of lightweight construction and aerodynamics. This is not least due to the comprehensive racing expertise contributed by BMW M GmbH to the development of M Performance Parts.

Exterior components made of carbon fibre for an even more striking appearance.
As a supplement to the optional Carbon Package, the M Performance carbon fibre exterior components round off the dynamic, elegant motor racing style of the new BMW M8. While the M Performance sill attachments give the vehicle additional length in visual terms, the M Performance carbon fibre radiator grille and M Performance carbon fibre side decorative grille guarantee a compelling front view. Developed specially for the BMW M8, these components with exposed carbon fibre finish are elaborately crafted by hand and mutually harmonised. Sealed with a clear finish and a high-gloss polish, they are UV and temperature-resistant as being car wash compatible. The same applies to the M Performance engine cover – an impressive premium racing-style eye-catcher when the bonnet is open.

Well-equipped to cope with the toughest conditions: M Performance sport brake pads.
Shorter braking distance, improved response, higher thermal resilience: the benefits of the M Performance sport brake pads are many and varied. Derived directly from the BMW Motorsport long-distance racing pads, the variants for the BMW M8 Coupé and Convertible enable more dynamic, racing-style steering when braking into a bend as compared to the standard configuration.

M Performance Pro steering wheel for a perfect grip on the action.
When it comes to being able to fully explore the striking talents of the new BMW M8 models in terms of driving dynamics at any time, a key factor is the M Performance Pro steering wheel with carbon fibre shift paddles and carbon fibre/Alcantara – carbon fibre/leather trim. Thanks to its impressively shaped Alcantara grip areas with large thumb rests and special underlay, it guarantees excellent grip therefore a direct steering feel. With their shift symbols in bold red, the carbon fibre shift paddles – also separately available for the standard steering wheel – emphasise the racing theme, as do the blue central marking on the M Performance Pro steering wheel and its seam in the hallmark M colours of blue, red and violet. The refined motor racing ambience can be perfectly rounded off with non-slip, easy-grip M Performance floor mats made of velvet velour with leather-style surround, M Performance inscription and a pennant in the typical M colours.

Excellent protection for the interim periods between driving experiences.
M Performance Parts even offers stylish and practical accessories for the preferably short periods in between individual trips in the fascinating BMW M8 models. The M Performance indoor car cover protects the vehicle from dirt and scratches once it has been parked in the garage, for example. The machine-washable cover made of elastic polyester and with soft, paint-friendly inner side fits perfectly over the body, highlighting various design features such as the kidney grille with printed badges and inscriptions, for example. Meanwhile, M Performance wheel bags are recommended when it comes to storing and transporting an additional set of wheels. They provide protection from soiling, ensure clear wheel allocation due to their respective markings and create a racing atmosphere in the garage at home with their hallmark M design.

The new BMW M8 Coupe (fuel consumption combined: 10.6 – 10.5 l/100 km (26.6 – 26.9 mpg imp); CO₂ emissions combined: 242 – 238 g/km) and new BMW M8 Competition Coupe (fuel consumption combined: 10.6 – 10.5 l/100 km (26.6 – 26.9 mpg imp); CO₂ emissions combined: 242 – 238 g/km), plus the new BMW M8 Convertible (fuel consumption combined: 10.8 – 10.6 l/100 km (26.2 – 26.6 mpg imp); CO₂ emissions combined: 246 – 241 g/km) and new BMW M8 Competition Convertible (fuel consumption combined: 10.8 – 10.6 l/100 km (26.2 – 26.6 mpg imp); CO₂ emissions combined: 246 – 241 g/km).

The new models draw the energy for their exceptional performance exploits from the most powerful engine ever developed for a BMW M GmbH car. The high-revving V8 unit with M TwinPower Turbo technology develops 441 kW/600 hp in the new BMW M8 Coupe and new BMW M8 Convertible, and 460 kW/625 hp in the Competition models. The high-performance power unit teams up with an eight-speed M Steptronic transmission with Drivelogic, and the engine’s power is channelled to the road via the M xDrive all-wheel-drive system.

The model-specific chassis technology has been designed and tuned with the specific demands of track use in mind. One of the features of the chassis that stands out in particular is a newly developed integrated braking system, an M-specific version of which presents the driver with two different brake pedal feel settings. The new range-topping models from BMW M GmbH will celebrate their world premieres as part of the BMW Group #NextGen event taking place at BMW Welt in Munich on 25 – 27 June 2019.

The precise interaction between powertrain, chassis technology and aerodynamics has been carefully honed over the course of intensive testing at the BMW Group’s test track in Miramas in southern France, the winter testing centre in Arjeplog, Sweden and the Nürburgring’s Nordschleife circuit, along with other race circuits. Experience collected from the development of the BMW M8 GTE racing car also played a role in the configuration process. The performance-focused character of the engine, transmission and chassis allows the new BMW M8 Coupe and new BMW M8 Convertible to power from 0 to 100 km/h (62 mph) in 3.3 / 3.4 seconds. The new BMW M8 Competition Coupe sprints from 0 to 100 km/h (62 mph) in 3.2 seconds, the new BMW M8 Competition Convertible in 3.3 seconds.

Fast responses, a thirst for revs, and sustained power delivery: V8 engine with signature M performance traits.

The high-revving V8 engine presents a compelling blend of razor-sharp responses, a feverish appetite for revs and sustained power delivery across an extraordinarily wide rev band. The M TwinPower Turbo technology of the 4.4-litre unit includes a pair of turbochargers – positioned in the “V” between the cylinder banks and boasting optimised efficiency – and indirect charge air cooling, plus a direct fuel injection system working with maximum pressure of 350 bar. Another technological highlight is the cross-bank exhaust manifolds.

In the new BMW M8 Coupe and new BMW M8 Convertible, the engine serves up peak torque of 750 Nm (553 lb-ft) between 1,800 and 5,600 rpm – and goes on to deliver maximum output of 441 kW/600 hp at 6,000 rpm, en route to the 7,200 rpm cut-off. The power unit in the Competition models sustains its peak torque up to 5,800 rpm and develops maximum output of 460 kW/625 hp at 6,000 rpm, its race-derived, high-revving instincts taking an even more prominent lead. The most powerful variant of the V8 teams up with a special engine mounting for a more rigid connection with the vehicle structure. This results in even crisper engine response and also has a positive effect on the immediacy of turn-in and the transmission of engine noise into the cabin.

A sophisticated cooling system ensures optimum operating temperatures at all times, both in everyday use on urban routes and when the cars are stretching their legs on the track. The central cooling module, for example, is flanked by two high-temperature water circuits. And the system also features an additional engine oil cooler and separate transmission oil cooler. The particular challenges of track driving are reflected in the design of the oil supply system. The oil sump has a smaller front chamber, which steps in when extra capacity is needed. An additional suction stage allows the map-controlled oil pump to draw lubricant from the smaller chamber. This ensures a reliable supply of oil at all times, even under extreme lateral and longitudinal acceleration.

Eight-speed M Steptronic transmission with Drivelogic and M xDrive.

Power transfer is via an eight-speed M Steptronic transmission with Drivelogic. The Drivelogic button on the newly designed selector lever allows the driver to select from three modes with specific shift characteristics for particularly efficient, sporty or ultra-dynamic driving. There are also M gearshift paddles on the steering wheel.

Another factor in the enthralling performance of the new BMW M8 models is the M xDrive all-wheel-drive system with its rear-biased setup. The centrally controlled interaction between M xDrive and the Active M Differential ensures loss-free transfer of the engine’s huge power to the road. And via the Setup menu, the driver can choose between the default 4WD setting and 4WD Sport mode, which diverts a larger slice of engine power to the rear wheels. Deactivating DSC (Dynamic Stability Control) brings 2WD mode into the equation. The transfer of power exclusively to the rear wheels and absence of stabilising inputs from the control systems add up to a driving experience of singular purity for the experienced wheelman.

M-specific chassis with extremely rigid mounting.

The new BMW M8 models provide a fresh take on the characteristic M feeling that translates into unbeatable directional stability even in extremely dynamic situations, a linear build-up of transverse loads however strong the lateral acceleration, and neutral steering behaviour even at the limit. The chassis technology comprises model-specific components and a setup fine-tuned in intensive testing on race tracks. At the same time, the chassis also lives up to the expectations of luxury car customers when it comes to everyday and long-distance comfort.

The rear axle also incorporates purpose-designed components to meet the exceptional handling dynamics required of high-performance sports cars. The M-specific forged links are one of the factors in the fleet-footed agility of the M8, while the precise responses of the suspension and damping elements are partly down to the anti-roll bars’ improved rigidity. Handling properties are given a further boost by the front end’s high torsional strength, which has been achieved with a tower-to-bulkhead strut and a newly developed, exceptionally rigid shear panel with integrated side sill connection. A steel X-brace and an aluminium transverse strut are fitted for an even more stable connection between the rear axle and the body.

The new BMW M8 models are also equipped as standard with M-specific Adaptive suspension including electronically controlled dampers and electromechanical M Servotronic steering. The DSC system hooks up with the M xDrive all-wheel-drive system and the Active M Differential and also offers M Dynamic mode. This mode allows a greater degree of wheel slip and combines with the M xDrive system’s rear-biased setup to deliver an exceptionally sporty drive complete with controlled drifts through corners. Standard specification also includes 20-inch M light-alloy wheels in twin‑spoke design and high-performance tyres (front: 275/35 R 20, rear: 285/35 R 20).

Integrated braking system with configurable pedal feel.

As an alternative to the M compound brakes specified as standard, the new BMW M8 can also be ordered with optional M carbon-ceramic brakes. Both variants are fitted in conjunction with an M-specific version of an integrated braking system. Thanks to this cutting-edge technology, the brake activation, brake booster and braking control functions are brought together within a compact module. The brake pressure required is triggered by an electric actuator, which means it can be generated more dynamically, pedal feel is optimised and the interventions from the stability control system are significantly faster and more precise.

The version of the new braking system developed for BMW M models also presents the driver with two pedal settings. The driver can choose between a more comfort-oriented and a particularly direct, instantaneous pedal feel.

Distinctive design as an expression of dynamism and exclusivity.

The exclusive aura of the new BMW M8 models is further enhanced by model-specific features geared to the functional requirements of high-performance sports cars. Large air intakes and the BMW kidney grille with familiar M double bars at the front end, lavishly flared front wheel arches, M gills in the front side panels, aerodynamically optimised exterior mirrors, a rear spoiler and a rear apron with diffuser elements in a contrasting colour create a fitting visual showcase for the dynamic potential and exclusive status of the new M contenders. An M Carbon exterior package is offered as an option.

Character-defining features of the new BMW M8 Coupe include the double-bubble contour of its carbon fibre-reinforced plastic (CFRP) roof, reminiscent of classic racing cars. Passengers in the new BMW M8 Convertible are protected from the elements by a high-quality fabric roof pulled taut over the cabin. The multi-layer soft-top opens and closes in 15 seconds at the touch of a button, even while on the move.

Interior: signature M cockpit and luxurious ambience.

The interior of the new high-performance sports cars brings together an M‑specific cockpit design and progressive luxury. Standard specification for the BMW M8 Coupe, BMW M8 Convertible and Competition models includes model-specific leather upholstery options, the BMW Display Key, the BMW Head-Up Display with M-specific content, the Driving Assistant, the Parking Assistant and the BMW Live Cockpit Professional (with navigation system and BMW Intelligent Personal Assistant). Additional driver assistance systems are available as options to provide a further boost to comfort and safety.

The new Setup button on the centre console enables direct access to the settings for the engine, dampers, steering, M xDrive and braking system so they can be tailored to personal preferences and the situation at hand. Two individually composed variants of this M setup can be stored permanently with the driver’s preferred settings for the engine sound, gearshift characteristics of the eight-speed M Steptronic transmission, driving stability control and Auto Start Stop function. The overall vehicle configuration can then be called up at any time by pressing one of the two M buttons on the steering wheel.

Another new feature is the M Mode button on the centre console, which the driver can use to adjust the driver assistance systems and the displays in the instrument cluster and Head-Up Display. M Mode allows the driver to activate ROAD and SPORT settings, while the Competition models also come with a TRACK setting designed exclusively for use on race circuits. Changing the mode alters the information presented to the driver on the screens, while the safety-enhancing interventions by the driver assistance systems – such as active braking or steering inputs – are reduced to a bare minimum or deactivated altogether.

Munich. The feeling of an M car is unmistakable – and now it can be tailored even more closely to the individual. BMW M GmbH is unveiling a new display and control system for the configuration of the powertrain, chassis and driver assistance systems on its high-performance sports cars. As well as additional scope for adapting the vehicle settings both to the situation at hand and to personal preferences using the Setup button, drivers will also enjoy the services of the new M Mode (activated at the touch of a button). The Setup button can be used to adjust the vehicle settings, while M Mode allows the displays and driver assistance systems to be tuned to the driver’s requirements. This extra individualisation and even more intuitive operation will be included for the first time in the new BMW M8 Coupe and BMW M8 Competition Coupe (fuel consumption combined: 10.6 – 10.5 l/100 km [26.7 – 26.9 mpg imp]; CO2 emissions combined: 242 – 238 g/km; provisional figures), and the new BMW M8 Convertible and BMW M8 Competition Convertible (fuel consumption combined: 10.8 – 10.6 l/100 km [26.2 – 26.7 mpg imp]; CO2 emissions combined: 246 – 241 g/km; provisional figures). With the help of these new features, drivers of BMW’s high-performance models for the luxury segment can enjoy their exceptional range of abilities – from supreme long-distance comfort to alluring track dynamics – in even greater depth.

The control system developed for BMW M models traditionally enables their powertrain and chassis technology to be configured in a wide variety of ways according to personal tastes and needs. Indeed, the driver can activate various settings for the engine, suspension and steering independently of one another. In models specified with the M xDrive all-wheel-drive system, the distribution of power between the front and rear wheels can also be tweaked. And now the new BMW M8 Coupe and new BMW M8 Convertible offer the ability to configure the braking system as required, too.

New Setup button enables intuitive operation with direct access to all powertrain and chassis systems.

The new Setup button on the centre console of the new BMW M8 Coupe and new BMW M8 Convertible enables direct access to all available setup options for five vehicle parameters. Pressing the button brings up a Setup menu in the Control Display, which offers an overview of the vehicle settings currently engaged. The driver can then activate their desired mode for the engine, suspension, steering, brakes and M xDrive – in a single step in each case – via the touchscreen or the iDrive Controller.

The engine characteristics can be adjusted by means of the EFFICIENT, SPORT and SPORT PLUS settings, while the COMFORT, SPORT and SPORT PLUS chassis options give access to the three profiles for the electronically controlled dampers. The driver can also choose between COMFORT and SPORT for both the M-specific electromechanical steering and the new braking system. When DSC (Dynamic Stability Control) is deactivated, the 4WD, 4WD SPORT and 2WD (for pure rear-wheel drive) settings for the M xDrive all-wheel-drive system also come into play. Two individually composed variants of this setup can be stored permanently with the driver’s preferred settings for the engine sound, gearshift characteristics, driving stability control and Auto Start Stop function. The overall vehicle configuration can then be called up instantly at any time by pressing one of the two M buttons on the steering wheel.

Premiere in the BMW M8: integrated braking system with precise pedal feel and M-specific configurability.

The M-specific version of a new braking technology paves the way for the configuration of braking characteristics, a feature available for the first time in the new BMW M8. The new system brings together the brake activation, brake booster and braking control functions within a compact module. The integrated braking system reduces weight by around two kilograms and employs a vacuum-free brake booster to enhance the car’s overall efficiency. The brake pressure required is triggered by an electric actuator, which allows it to be generated more dynamically and also ensures significantly faster and more precise interventions from the driving stability control system.

The integrated braking system also does an excellent job of allowing vehicle deceleration to be geared precisely to the driver’s requirements and of generating sublime pedal feel in any situation. Braking feedback to the driver is unimpaired by wet road surfaces, significant lateral acceleration or high brake temperatures, and this ensures precise metering of braking power at all times. The version of the new braking system developed for BMW M models also presents the driver with two pedal feel settings.

COMFORT and SPORT modes alter the amount of pressure on the brake pedal required to slow the car. This allows the driver to choose between a comfort-oriented perception of the braking process and a particularly direct, instantaneous response to applications of the pedal. The new BMW M8 teams this innovative system with both the standard M compound brakes and optional M carbon-ceramic brakes.

Pure driving pleasure through innovation: the M Mode button.

In addition to the new configuration options opened up by the Setup button, the new BMW M8 also allows the gearshift characteristics of the eight-speed Steptronic transmission to be adjusted using the Drivelogic button on the selector lever and the engine sound to be varied via a separate button on the centre console. M Dynamic Mode – which raises the intervention thresholds for the driving stability control and allows controlled drifts – and DSC Off mode can also be initiated at the touch of a button.

A fresh addition to the new flagship models from BMW M GmbH is the M Mode button on the centre console. This can be used to alter the responses of the driver assistance systems and the screens in the all-digital instrument cluster and Head-Up Display. M Mode allows the driver to activate ROAD and SPORT modes, while the new BMW M8 Competition Coupe and BMW M8 Competition Convertible also come with a TRACK setting. These options enhance the hallmark M driving experience according to the situation at hand. Changing the settings alters the information presented to the driver on the screens, while the safety-enhancing interventions by the driver assistance systems – such as active braking or steering inputs – are reduced to a bare minimum or deactivated altogether.

In the default ROAD setting, all the standard and optional driver assistance systems are fully activated. A simple press of the M Mode button engages the SPORT setting, in which the active driver assistance systems (in the configuration set by the driver) now only transmit alerts on speed limits and overtaking restrictions. This mode disables all interventions in the braking and steering systems, aside from those made by the Collision Warning with braking function and the Evasion Assistant.

In SPORT mode, the driver benefits from M View in both the instrument cluster and the Head-Up Display. Here, only relevant information for sporty driving – i.e. an M-specific engine speed dial and the shift lights (which indicate the ideal time to change gear), a digital speed display and the gear currently engaged – is displayed in the cockpit. Information on coolant temperature, charge pressure, tyre condition, and longitudinal and lateral acceleration can be viewed in the right- and left-hand areas of the instrument cluster. The Head-Up Display read-out is concentrated around the engine revs and shift lights, navigation instructions and distance warnings, the gear selected and the vehicle speed, plus the speed limits and overtaking restrictions detected by the Speed Limit Info system. Pressing the M Mode button again returns the driver to the default ROAD mode.

An extended press of the M Mode button engages TRACK mode, which is available in the Competition models and designed exclusively for use on race circuits. The decision to activate this mode must be confirmed using the iDrive Controller. In this setting, all the comfort and safety functions of the driver assistance systems are deactivated. In addition, the audio system and Control Display are both switched off in order to focus the driver’s attention even more intently on the road ahead. TRACK mode allows drivers of the new BMW M8 Competition Coupe and new BMW M8 Competition Convertible to experience an ultra-pure, racing-car-inspired distillation of M feeling. Added to which, the instrument cluster and Head-Up Display also include M View, although TRACK mode blanks out the road sign detection and distance information. Pressing the M Mode button again takes the car out of the TRACK setting and back into ROAD mode.

• New BMW M8 (Fuel consumption combined: 10.8 – 10.7 l/100 km [26.2 – 26.4 mpg imp]; CO₂ emissions combined: 246 – 243 g/km) in the final phase of the series production development process.
• Customary BMW M dynamic prowess, agility and precision enter a new dimension.
• Performance-oriented vehicle concept with minimised weight, low centre of gravity, even weight distribution, optimum wheelbase and wide tracks.
• M-specific optimisations further increase already high levels of rigidity in the body structure, chassis components and chassis mounting.
• M-specific suspension delivers exceptional directional stability, steering precision and cornering dynamics.
• High-revving V8 engine with M TwinPower Turbo technology produces north of 440 kW/600 hp. Fully variable transfer of power via M xDrive all-wheel-drive system with rear-wheel bias and 2WD mode.
• Market launch of the BMW M8 Coupe in the course of 2019. Further model variants: BMW M8 Convertible, BMW M8 Gran Coupe.