Sessão fotográfica do novo BMW iX3 em Lisboa, Cascais e Serra da Arrábida. 

Poucas semanas após o lançamento no mercado do novo BMW iX3, a segunda variante do sistema de tração do modelo celebra a sua estreia. O novo BMW iX3 40 (com um consumo combinado de energia elétrica: 14,6 kWh/100 km; classe de CO₂: A; autonomia elétrica: até 635 km; segundo WLTP)^¹ juntar-se-á à gama como modelo de entrada.

O novo BMW iX3 40 incorpora a nova tecnologia BMW eDrive de sexta geração (Gen6), desenvolvida especialmente para o Neue Klasse. Todos os componentes são concebidos para funcionar com uma arquitetura com tecnologia de 800V e o motor síncrono (EESM) que impulsiona o eixo traseiro - tem elevados níveis de eficiência. O motor elétrico entrega 235 kW/320 cv^¹ e 500 Nm^¹ de binário. O novo BMW iX3 40 acelera dos 0 aos 100 km/h em 5,9 segundos^¹, alcançando uma velocidade máxima de 200 km/h^¹.

Tempos de carregamento mais curtos e uma autonomia máxima de até 635 km

A bateria de alta voltagem do novo BMW iX3 40 possui uma capacidade útil de 82,6 kWh^¹. As suas células cilíndricas de iões de lítio têm 20% maior densidade energética do que as células prismáticas usadas na Gen5 e estão integradas diretamente na bateria de alta voltagem segundo o conceito cell-to-pack. A construção pack-to-open-body transforma a bateria num componente estrutural do veículo. Isto reduz a quantidade de material necessária e diminui o peso.

O novo BMW iX3 40 oferece uma autonomia de até 635 km segundo o ciclo de testes WLTP^¹. A sua potência máxima de carregamento é de 300 kW^¹. Quando ligado a uma estação de carregamento rápido a corrente contínua (CC) de 800V, o BMW iX3 40 pode ser carregado em apenas 10 minutos, oferecendo até 300 km^¹ de autonomia. A autonomia pode ser aumentada de 10% a 80% da capacidade em apenas 21 minutos numa estação de carregamento CC.

O BMW iX3 pode igualmente ser carregado em corrente alternada (CA) a uma potência padrão de até 11 kW. O carregamento em CA até 22 kW é possível como opcional, permitindo carregar a bateria de 0 a 100% em 4 horas e 15 minutos^¹. Além disso, o novo BMW iX3 40 dispõe de várias funções de carregamento bidirecional, que transformam o carro numa powerbank móvel e num dispositivo de armazenamento de energia doméstico.

Design novo e inconfundível 

Tal como o BMW iX3 50 xDrive (consumo de energia: 17,9–15,1 kWh/100 km (WLTP); emissões combinadas de CO₂: 0 g/km (WLTP); autonomia elétrica: 678–805 km (WLTP); classe de CO₂: A), o novo modelo de entrada exibe o design exterior inconfundível da geração Neue Klasse, incluindo a reinterpretada grelha frontal como elemento distintivo, assim como um tratamento moderno das superfícies, linhas precisas e grandes áreas envidraçadas.

O interior do novo BMW iX3 40 foi concebido como um espaço convidativo e continua a nova linguagem de design da marca. O revolucionário sistema de visualização e operação BMW Panoramic iDrive com o novo BMW Operating System X, (desenvolvido com o contributo português da Critical TechWorks³), confere ao novo BMW iX3 uma experiência digital imersiva e personalizada onde as funcionalidades de realidade aumentada são totalmente focadas no condutor.

Tal como no seu design exterior e interior, a configuração de série do novo BMW iX3 40 é idêntica à do BMW iX3 50 xDrive.

BMW Intelligent Personal Assistant agora com Amazon Alexa+² 

A lógica multifuncional do BMW Panoramic iDrive combina interação por toque, háptica e voz. Já o BMW Intelligent Personal Assistant desempenha um papel central no conceito operacional do novo BMW iX3, auxiliando o condutor na otimização do uso das janelas, ar condicionado e conforto dos bancos, gerir chamadas telefónicas, controlar o entretenimento a bordo e muito mais. Também pode ser usado para aceder a menus de funções e operar certas aplicações.

A integração da Amazon Alexa+^² no BMW Intelligent Personal Assistant representa um salto tecnológico da marca, pois a tecnologia de IA utilizada é um Large Language Model (LLM) - uma IA generativa que compreende a linguagem e é capaz de formular as suas próprias respostas. Isto permite interações por voz mais conversacionais, facilita trocas intuitivas e inteligentes, e suporta o acesso a bases de conhecimento externas, serviços na nuvem e conteúdos multimédia, bem como o controlo das funções do veículo. 

A ligação a uma conta Amazon permite uma integração fluida de serviços relevantes e expande o âmbito de utilização muito para além da operação tradicional do veículo. A disponibilidade será alargada gradualmente, ainda que não tenha data prevista para integração no mercado nacional.

Novos níveis de dinamismo e travagem mais suave

A tecnologia Neue Klasse também eleva o prazer de condução a novos patamares no novo BMW iX3 40. Isto é suportado pela nova arquitetura eletrónica e de software do veículo, que inclui quatro super computadores de alto desempenho a debitar 20 vezes maior poder de processamento do que os modelos anteriores.

O computador de controlo Heart of Joy que inclui o software BMW Dynamic Performance Control, responde dez vezes mais rápido do que os sistemas anteriores, ajudando assim a proporcionar uma condução extremamente fácil, ágil e segura, estabelecendo novos padrões dinâmicos. Outro marco é a função Soft Stop. Graças ao controlo preciso do motor elétrico, o novo BMW iX3 40 trava quase de forma impercetível até à paragem, sem solavancos ou ruído no ato de travagem - oferecendo o processo de paragem mais suave na história da marca.

Lançamento no mercado e preço 

O novo BMW iX3 40 estará disponível em Portugal a partir do verão de 2026 com um PVPr de 64.200€.

¹ Todos os valores são provisórios. O desempenho de carregamento depende da especificação do veículo, carga e condição da bateria, temperatura ambiente/bateria, perfil de condução, consumidores auxiliares, configurações específicas de carregamento do veículo e da potência de carregamento fornecida pelo ponto de carregamento. 

² Será implementado gradualmente para todos os modelos BMW com BMW Operating System 9 e X, a partir do segundo semestre de 2026. A disponibilidade será ampliada progressivamente, começando pela Alemanha e pelos EUA, não havendo para já previsão de chegada ao mercado nacional.

³ A Critical TechWorks (CTW), uma joint-venture entre o BMW Group e a empresa portuguesa Critical Software, é hoje o maior hub de desenvolvimento de software do BMW Group na Europa e um dos principais responsáveis pela tecnologia que equipará os novos modelos da BMW, MINI. Na BMW Motorrad, esta implementação será feita de forma gradual, abrangendo a maioria dos novos modelos. Com mais de 3.300 colaboradores nos escritórios de Lisboa, Porto e Braga, a CTW desenvolve hoje uma parte significativa do software presente nos novos modelos baseados na plataforma Neue Klasse. Entre os sistemas com contributo português e presentes no novo BMW i3, incluem-se:

• O novo BMW Panoramic iDrive, centrado no condutor com a abordagem "Eyes on the road", aliando uma experiência digital imersiva e personalizada a funcionalidades de realidade aumentada;
• Sistemas avançados de condução assistida, como o Modelo Digital da Estrada e a Previsão de Mudança de Faixa;
• Funcionalidades de aprendizagem contínua, com reprocessamento de dados em tempo real;
• Infraestruturas de base como a POSIX, Safe POSIX e Node 0, que sustentam a arquitetura modular e segura do sistema operativo BMW;
• A nova geração da MyBMW App, que liga condutor, veículo e mundo exterior;
• A infraestrutura que possibilita Remote Software Updates, que mantêm os veículos tecnologicamente atualizados ao longo do seu ciclo de vida.

Além do que acontece a bordo dos veículos, a CTW está também envolvida no desenvolvimento de soluções de eficiência que permitam um plano de produção mais inteligente, otimizar a logística através da digitalização e ainda outras operações internas do BMW Group.

Para mais informações, por favor contactar:

Corporate Communications

BMW Group Portugal

João Trincheiras, Corporate Communications Director

E-mail: Joao.Trincheiras@bmw.pt

Sobre o BMW Group

Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos premium, prestando igualmente serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países.

Em 2025, o BMW Group vendeu mais de 2.46 milhões de veículos de passageiros e mais de 202.500 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2025 foi de 10.2 mil milhões de euros, sobre receitas no valor de 135.4 mil milhões de euros. A 31 de dezembro de 2025, o BMW Group tinha um efetivo de 154.540 colaboradores.

O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A Sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

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Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

Um painel internacional de jurados composto por 98 jornalistas especializados atribuiu ao novo BMW iX3 não um, mas dois importantes prémios. O primeiro modelo da Neue Klasse foi distinguido como "Carro Mundial do Ano 2026", superando os concorrentes de todas as categorias, e o galardão de "Veículo Mundial Elétrico 2026".

Durante rigorosos testes de condução, o modelo com a motorização xDrive50 (consumo de energia combinado: 17,9–15,1 kWh/100 km (WLTP); emissões de CO₂ combinadas: 0 g/km (WLTP); autonomia elétrica: 678–805 km (WLTP); classe(s) de CO₂: A)* impressionou o júri com o seu excecional desempenho e dinâmica de condução, bem como pela sua tecnologia de ponta. Para o BMW Group, esta é a décima e décima primeira vitória nos prestigiados World Car Awards, já que em 26 de fevereiro, Oliver Zipse - Presidente do Conselho de Administração da BMW AG, tinha sido distinguido com o prémio "Personalidade do Ano 2026”.

O BMW iX3 é o primeiro modelo Neue Klasse, tendo sido oficialmente apresentado no IAA Mobility 2025. Com um sucesso imediato, o BMW iX3 estabeleceu uma nova linguagem de design, definindo altos padrões na dinâmica de condução e desempenho. Com uma autonomia de até 805 quilómetros, carregamento de bateria de até 400 kW e um consumo de energia de apenas 17,9–15,1 kWh/100 km (WLTP), o BMW iX3 demonstra capacidades excecionais em estrada.

O novo BMW Panoramic iDrive traz inovação ao interior. A unidade de controlo de alto desempenho Heart of Joy e o BMW Dynamic Performance Control elevam o prazer de condução a um novo patamar - razões sólidas para que o júri especializado dos World Car Awards tenha declarado o BMW iX3 "Carro Mundial do Ano 2026" e "Veículo Mundial Elétrico 2026" e, por isso, o novo veículo mais destacado nos mercados automóveis internacionais. Os prémios foram anunciados no Salão Internacional do Automóvel de Nova Iorque (de 1 a 12 de abril de 2026).

O sucesso do BMW iX3 baseia-se na avaliação independente de 98 jornalistas de 33 países. Estes emitiram as suas avaliações detalhadas após testarem os diversos veículos em competição. O BMW iX3 superou 57 concorrentes para conquistar o título principal. Já um total de 43 veículos competiram pelo título de "Veículo Mundial Elétrico".

Oliver Zipse eleito "Personalidade do Ano 2026" 

O desenvolvimento do Neue Klasse está intrinsecamente ligado a Oliver Zipse. Como Presidente do Conselho de Administração da BMW AG desde 2019, Oliver tem conduzido o BMW Group através de um período de profundas mudanças e transformação estratégica - lançando as bases para os modelos do Neue Klasse. O júri explicou: “Sob a sua liderança, a BMW manteve uma abordagem tecnologicamente aberta à eletrificação, digitalização e sustentabilidade, mantendo simultaneamente um forte foco na identidade da marca e na rentabilidade. A liderança firme e orientada para a engenharia de Zipse ajudou a moldar o rumo da BMW num panorama automóvel mundial em rápida evolução.”

Júri informa mais de 413 milhões de leitores 

Criados em 2003 para reconhecer a inovação e produtos de destaque no sector Autómovel mundial, os World Car Awards são entregues anualmente com base no veredicto de um prestigiado júri internacional. Em mais de 20 anos, consolidaram-se firmemente como um complemento aos prémios nacionais e regionais, tendo os resultados das avaliações do júri ajudado mais de 413 milhões de leitores em todo o mundo nas suas decisões de compra - tornando o prémio um dos galardões mais cobiçados da indústria internacional. 

Os veículos elegíveis para "Carro do Ano" devem ser produzidos em volumes de pelo menos 10.000 unidades por ano e ter um preço inferior ao dos carros de luxo nos seus principais mercados. Os modelos nomeados para "Veículo Elétrico" devem ser produzidos em pelo menos 5.000 unidades anuais. Outro requisito é que o veículo tenha estado à venda em pelo menos dois mercados importantes (China, Europa, Índia, Japão, Coreia, América Latina, EUA) e em pelo menos dois continentes distintos, entre 1 de janeiro de 2025 e 30 de março de 2026. Para além dos títulos principais, o evento deste ano distinguiu prémios em outras quatro categorias, incluindo “Carro de Luxo do Ano”, “Carro Desportivo do Ano”, “Carro Urbano do Ano” e “Design do Ano”.

Para mais informações, por favor contactar:

Corporate Communications

BMW Group Portugal

João Trincheiras, Corporate Communications Director

E-mail: Joao.Trincheiras@bmw.pt

Sobre o BMW Group

Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos premium, prestando igualmente serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países.

Em 2025, o BMW Group vendeu mais de 2.46 milhões de veículos de passageiros e mais de 202.500 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2025 foi de 10.2 mil milhões de euros, sobre receitas no valor de 135.4 mil milhões de euros. A 31 de dezembro de 2025, o BMW Group tinha um efetivo de 154.540 colaboradores.

O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A Sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle.

For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics.
The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+:  Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

Munich. The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

At the BMW booth in the Silver Lot in front of the South Hall at the Las Vegas Convention Center, visitors can experience the BMW Panoramic iDrive with the new AI-powered BMW Intelligent Personal Assistant in the BMW iX3. Through its collaboration with Amazon, BMW becomes the first automaker to integrate Alexa+ technology into its vehicles—a major step forward for in-vehicle conversational AI. With natural dialogue and intelligent capabilities, the system moves beyond simple voice commands to deliver a context-aware, personalized experience that helps drivers stay focused on the road. This new level of voice interaction can also be experienced at Amazon’s Devices & Services Exhibit in the Venetian Hotel, Ballrooms G-J.

The new BMW iX3 represents a leap forward in development that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalization and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technological innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

In 2023, the BMW i Vision Dee showed a vision of the Neue Klasse becoming a true companion with conversational AI capabilities. With a gigantic dashboard, the new display and operating concept BMW Panoramic iDrive was revealed in a spectacular way at CES 2025. With the new BMW iX3 coming to CES 2026, which embodies these key innovations, the BMW Group delivers on the promises made at previous CES appearances.

* References:
Car of the Year from Electrifying.com
Time Magazine Best Inventions 2025 
Top Gear’s Car of the Year
Beste Innovation 2025 Autobild Goldenes Lenkrad
Carwow Auto Innovation Award
CAR Magazine: BMW iX3 (2025) review: Neue Klasse, new benchmark 
Auto Express: The New BMW iX3 Is So Good, it Might Just Be The Best Car On Sale 
The Sun: BMW’s new iX3 is a tech-packed electric SUV that rewrites the rulebook — it’s cheaper, faster and goes way further 

On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.

A BMW Portugal apresentou hoje, em Lisboa, o novo BMW iX3, o primeiro modelo de produção da nova geração Neue Klasse, e a campanha “Com Tecnologia Portuguesa da Critical TechWorks”.

A plataforma Neue Klasse representa a maior revolução tecnológica do BMW Group em mais de meio século. Desenvolvida de raiz para responder aos desafios da mobilidade elétrica, com foco na digitalização e na sustentabilidade, o Neue Klasse estabelece uma nova referência na arquitetura, eficiência energética, experiência digital e na conectividade dos novos modelos BMW.

Esta plataforma servirá de base aos novos veículos da marca e atualizações de modelos atuais, alcançando diferentes segmentos e formatos, e incorpora avanços estruturais ao nível do chassis, bateria e da gestão dos motores.

É também a primeira geração a funcionar sobre um ecossistema digital verdadeiramente integrado, com quatro “supercomputadores” a bordo, com uma grande parte da tecnologia desenvolvida em Portugal.

Portugal escreve parte do código da mobilidade do futuro

A Critical TechWorks (CTW), uma joint-venture entre o BMW Group e a empresa portuguesa Critical Software, é hoje o maior hub de desenvolvimento de software do BMW Group na Europa e um dos principais responsáveis pela tecnologia que equipará os novos modelos da BMW, MINI. Na BMW Motorrad, esta implementação será feita de forma gradual, abrangendo a maioria dos novos modelos.

Com mais de 3.300 colaboradores nos escritórios de Lisboa, Porto e Braga, a CTW desenvolve hoje uma parte significativa do software presente nos novos modelos baseados na plataforma Neue Klasse.

Entre os sistemas com contributo português e presentes no novo BMW iX3, incluem-se:

• O novo BMW Panoramic iDrive, centrado no condutor com a abordagem "Eyes on the road", aliando uma experiência digital imersiva e personalizada a funcionalidades de realidade aumentada;
• Sistemas avançados de condução assistida, como o Modelo Digital da Estrada e a Previsão de Mudança de Faixa;
• Funcionalidades de aprendizagem contínua, com reprocessamento de dados em tempo real;
• Infraestruturas de base como a POSIX, Safe POSIX e Node 0, que sustentam a arquitetura modular e segura do sistema operativo BMW;
• A nova geração da MyBMW App, que liga condutor, veículo e mundo exterior;
• A infraestrutura que possibilita Remote Software Updates, que mantêm os veículos tecnologicamente atualizados ao longo do seu ciclo de vida.

Além do que acontece a bordo dos veículos, a CTW está também envolvida no desenvolvimento de soluções de eficiência que permitam um plano de produção mais inteligente, otimizar a logística através da digitalização e ainda outras operações internas do BMW Group.

Para João Trincheiras, Corporate Communications Director da BMW Portugal:

“O Neue Klasse é mais do que uma linha de modelos. É uma filosofia, um conceito e uma plataforma que marca a próxima era. Durante tempos de grande incerteza, como foi o período da pandemia do covid-19, fomos ousados e avançámos com confiança para este projeto, para um novo capítulo do BMW Group.

O novo BMW iX3 é a concretização desta visão da marca, que agora se reinventa. E estamos muito orgulhosos porque uma parte significativa da tecnologia destes novos modelos é desenvolvida em Portugal, pela Critical TechWorks.

A Critical TechWorks não é apenas um fornecedor de software – é parte do cérebro tecnológico do BMW Group. Através do talento nacional, criámos um ecossistema que tem impacto direto nos condutores, nas fábricas e na visão de futuro da marca.”

Para Christine Marconcin, COO da da Critical TechWorks:

“A Critical TechWorks e o BMW Group têm vindo a crescer lado a lado, num percurso sólido de colaboração e inovação que reforça o papel de Portugal na indústria automóvel global. Hoje, nenhum veículo do BMW Group sai da fábrica sem o contributo direto da Critical TechWorks, que desenvolve cerca de 150 produtos de software automóvel, influenciando a forma como milhões de condutores interagem com os seus veículos em todo o mundo.

Este percurso comprova a força do talento português e a sua capacidade de transformar desafios como a digitalização, a inteligência artificial e a sustentabilidade em soluções tecnológicas que impulsionam a mobilidade do futuro. Um percurso que continuará a fortalecer-se em 2026, consolidando Portugal como um polo estratégico de inovação no setor automóvel.”

O novo BMW iX3 como símbolo da transformação

O novo BMW iX3 é o primeiro modelo de produção da plataforma Neue Klasse e exemplifica a nova abordagem da marca: elétrica, digital, emocional e centrada na experiência do condutor.

• Potência: 469cv, binário de 645Nm
• Autonomia WLTP: até 805 km
• Arquitetura elétrica de 800V, com carregamento até 400 kW
• Sistema central “Heart of Joy” para gestão integrada da tração, regeneração, direção e travagem
• Panoramic iDrive com interface intuitiva, desenvolvida em Portugal

Mais do que a apresentação do novo modelo da marca bávara, este evento marca a concretização de uma visão arrojada que alia inovação tecnológica, sustentabilidade e design vanguardista. Assim, este foi também o momento escolhido pela BMW Portugal para destacar o contributo nacional, através da intervenção da CTW, para o futuro da mobilidade elétrica, digital e inteligente dos seus próximos veículos.

A chegada do novo BMW iX3 ao mercado português está prevista para março de 2026 com um preço de venda de 72.900€.

^{Sobre o BMW Group}

^{Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos de alta qualidade e presta também serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países. Em 2024, o BMW Group vendeu mais de 2,45 milhões de veículos de passageiros e mais de 210.000 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2024 foi de 11,0 mil milhões de euros, sobre receitas no valor de 142,4 mil milhões de euros. A 31 de dezembro de 2024, o BMW Group tinha um efetivo de 159.104 colaboradores. O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.}

^{Sobre a campanha “Com Tecnologia Portuguesa da Critical TechWorks”}

^{“Com Tecnologia Portuguesa da Critical TechWorks” é a nova campanha institucional do BMW Group Portugal que destaca o contributo nacional para o futuro da mobilidade elétrica, digital e inteligente da marca. Através da Critical TechWorks, uma joint-venture entre o BMW Group e a portuguesa Critical Software, mais de 3.300 engenheiros e especialistas em Lisboa, Porto e Braga desenvolvem uma parte significativa do software presente nos novos modelos da BMW e da MINI. Entre os projetos liderados a partir de Portugal incluem-se sistemas como o Panoramic iDrive, funcionalidades de condução assistida, inteligência artificial a bordo, a app MyBMW e os Remote Software Updates. A campanha reforça o posicionamento do BMW Group como a marca automóvel premium que mais investe em tecnologia em Portugal e celebra o papel do talento português na criação dos automóveis do futuro.}

Debrecen. With an impressive ceremony that artistically combined Hungarian culture and modern automotive production, Oliver Zipse, Chairman of the Board of Management of BMW AG, today officially opened the BMW Group plant in Debrecen. The BMW Group’s newest and most innovative production site marks the beginning of a new era for the company. In late October, the new BMW iX3 will enter series production in the Hungarian university town of Debrecen as the first vehicle of the Neue Klasse. Plant Debrecen was planned virtually and realised in practice fully in line with the principles of the BMW iFACTORY, becoming the first BMW Group car plant to rely entirely on electricity from renewable energy during normal operation.

In addition to Oliver Zipse, high-ranking representatives from Hungarian politics, such as Prime Minister Viktor Orbán and the Mayor of Debrecen, László Papp, as well as Milan Nedeljković, Member of the Board of Management for Production, Ilka Horstmeier, Member of the Board of Management for Human Resources and Real Estate, and Hans-Peter Kemser, President and CEO BMW Manufacturing Hungary Kft., attended the grand opening.

“In our global production network, our new plant in Debrecen is a pioneer: It is our first fully-electric plant, the first production site to operate entirely without fossil fuels – and the first to build vehicles for the Neue Klasse. This makes our plant in Debrecen a decisive factor in the BMW Group's future success,” said Oliver Zipse. “The opening also sends a strong signal: We are expanding our footprint on our home continent and reaffirming our commitment to Europe as a strong and competitive location for industry.”

Hans-Peter Kemser added at the ceremony: “This is not only a new BMW Group plant – it is a cornerstone of progress. We are a partner to culture, to education and to the University of Debrecen, where together we foster the talents that will shape the future. And above all, it is a community – deeply embedded in the life of Debrecen and Hungary.”

Strengthening the industrial base and expanding training

The official opening ceremony began with a look back at the plant’s construction, following a 2018 decision that launched one of Hungary’s largest greenfield investments. The BMW Group’s first Central European location has firmly placed Debrecen on the region's automotive map, creating more than 2,000 direct jobs – and many more along the supply chain, at regional suppliers and service providers that have recently established themselves in Debrecen, alongside national and international companies. The new plant has also strengthened the industrial park and driven additional investment in transport and infrastructure.

At the same time, through collaborations with institutions such as the local university and the Vocational Training Centre of Debrecen, DSZC, Plant Debrecen has also become one of the largest training hubs for dual education programmes in Hungary.

Only the best of the best for Debrecen

Plant Debrecen is the first BMW Group production site not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from different locations worldwide. For example, the press shop is modelled on the systems used in Spartanburg (USA) and Swindon (Great Britain), with their know-how and technologies further refined for Debrecen. In the body shop, the positioning of nearly 1,000 industrial robots, along with their processes, was digitally simulated in detail beforehand. The number of joining methods was also significantly reduced, with further streamlining allowing design features for the Neue Klasse to be integrated early in development.

Paint shop key to largest reduction in CO₂e emissions

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the BMW iX3’s CO₂e footprint. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system, one of the largest in Hungary. Surplus solar energy, such as that generated on non-working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

Digitalised assembly processes and smart “finger structure”

Complete digitalisation of production processes further boosts assembly efficiency – for example, sensors and camera systems along the production line are used to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the assembly line. The building's “finger structure” – an optimised version of BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. In-house logistics are fully electric.

High-voltage battery assembly in line with “local for local” principle

High-voltage batteries are assembled directly on site, allowing for short distances in line with the “local for local” principle. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries at this location. Seamless in-line quality inspections and 100% end‑of‑line monitoring enable a consistent zero-defect approach.

Final photo with employees and two BMW iX3s

The opening ceremony concluded with a music and dance performance celebrating Hungarian culture and traditions, which the BMW Group also supports through local events and organisations. To wrap up, numerous employees joined Viktor Orbán and Oliver Zipse on stage, alongside two new BMW iX3s.

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

The First of a New Era I Introducing the New BMW iX3.

• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years
• The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience
• Additional detailed infotainment content shows the sustainability of the series model and the new design language
• The new corporate website marks the start of a new era

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction. 

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg  

YouTube videos on Sustainability and Design of the new BMW iX3  

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The  video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/ 
YouTube: https://www.youtube.com/bmwgroup 
Instagram: https://www.instagram.com/bmwgroup 
Facebook: https://www.facebook.com/bmwgroup 
X: https://www.x.com/bmwgroup 

Ladies and Gentlemen,

Here it is. The first of a new era. The future of the car.

I’ve been with the BMW Group for more than 34 years now. During this time, I’ve witnessed many world premieres, exciting new concepts and bold technological innovations. But, for me – and for all of us at the BMW Group – today’s premiere is truly a “once-in-a-lifetime moment”. When else do you get to re-imagine a brand like BMW from the ground up? The chance to create an entirely new generation of vehicles? The chance to break completely new ground?

This year’s ##IAA MOBILITY## brings us full circle. You’ll remember that,

right here in Munich, back in 2021, I promised we would lead BMW into a new era. With the NEUE KLASSE.

Today, just four years later, we deliver on that promise. Here's the proof. The NEUE KLASSE is much more than just one new car. It represents a completely new model generation. A massive leap that will shape the entire brand for years to come.

Why now? Why such a bold step? Because we know the time is right.

Ground-breaking innovations don’t come out of nowhere.
They start with individual technological advances.

With people who recognize the untapped potential. With a visionary team that transforms those individual parts into something totally new – something far greater than the sum of its parts.

That’s where we were at the start of the decade. We saw the chance

for a massive leap in development across all relevant technologies –

from battery technology to digital user experience to computing power. A unique opportunity to completely rethink the car. It was a time for pioneers. In other words: the perfect BMW moment.

We have poured our vast experience, our wealth of technical know-how and – above all – our heart and soul into developing the
NEUE KLASSE. It wasn’t easy. But, together, we made it happen.

This is what the ##BMW iX3## represents.

We have taken the world with us on our “road to NEUE KLASSE”. Five vision vehicles. Highlighting five key aspects of the
NEUE KLASSE.

At the beginning, we demonstrated how sustainability and circular economy could be realized in a premium product. BMW i Vision Dee blurred the lines between reality and the virtual world – and offered a first glimpse of our new BMW Panoramic iDrive. At the IAA Mobility in 2023, things got much more concrete. A typically sporty BMW sedan with the new design language of the NEUE KLASSE. This was soon followed by a look at the future of the Sports Activity Vehicles. As you can see: We were already close to the real thing at that point. Sheer Driving Pleasure – taken to a whole new level. The VDX demonstrated this. An impressive proof of the potential unlocked by integrating different technologies in the NEUE KLASSE. BMW driving dynamics at its finest.

Ladies and Gentlemen,

Our goal with the NEUE KLASSE was to create the best overall system for our customers. That’s why the iX3 and the upcoming vehicles of the NEUE KLASSE integrate everything we’ve showcased in recent years. When it comes to design, we have even skipped an entire generation. And there's no one better to explain how our customers will experience this with all their senses than Adrian van Hooydonk.

Speech Adrian van Hooydonk, Head of BMW Group Design

Thank you, Oliver. Welcome ladies and gentlemen!

Yes, the big moment has finally come. We are launching the
BMW iX3, the very first car of the NEUE KLASSE. As Oliver mentioned, we have been working on this for the past 4 years and with the NEUE KLASSE we are taking very big steps in technology. These bigger steps in technology can only become meaningful hand in hand with big steps in design.

The BMW iX3 has a much bigger range helped by a very clean shape with excellent aerodynamics. In the interior you will find a new display concept that allowed us to clean-up the dashboards and completely redefine the driving experience.

But let‘s look at the exterior design first:

We have typical solid BMW SAV proportions with a lot of presence and emphasis on all four wheels. The surfaces are very clean with only a few precise lines. The front-end shows a new interpretation of the BMW typical face in which we replace chrome with light. Vertically oriented kidneys match the more upright overall appearance of our SAV.

This new light signature is part of the daytime running light and it will make the new iX3 very recognizable by day and by night. Overall, the car has a very solid stance and strong shoulders and, in the rear, again a new light signature that emphasizes the width of the car.

In the interior you will find that the driving experience is and will remain our focus, putting the driver at ease and in control! The key element to this is our all-new BMW Panoramic Vision which projects in the bottom of the windscreen and builds upon our years of experience with head up displays. This new display is visible for all passengers on board and will allow you to quickly check the information you want and need while keeping your hands on the wheel and your focus on the road ahead. Together with our new free cut central display and iconic steering wheel these elements are the corner stones of our new Panoramic iDrive system, a whole new driving experience that you will find in all our future BMW models from now on!

This new user experience already starts when you approach the car and continues as you get in and set the car up to your personal preferences. With My Modes you can do that very easily and select a perfectly curated driving experience – from screen content or colors to light and sound and even driving characteristics.

So, our new Operating System X focuses on the best driving experience but will also allow you a much higher level of personalization making your new BMW truly yours. Overall, the new digital aspects of our cars will make them more intelligent and easier to use. At the same time, this has allowed us to design much cleaner and warmer interiors, creating very personal living environments

on four wheels. The interior trim “Digital White” is spacious and modern.

But what about other options?

We curated various interior trims with a lot of attention to detail,

giving each trim a unique & distinctive character. These trims can be combined with a wide variety of exterior colors giving our customers plenty of choice in a few easy steps.

So, starting with the BMW iX3 we are introducing a new form language that will lead to a new look and feel for the entire
BMW brand. Our designs will be very clean and at the same time
very strong in character, but above all: more BMW then ever!

Thank you very much!

Speech Oliver Zipse,
Chairman of the Board of Management of BMW AG

Thank you, Adrian. From driving dynamics to drivetrain, from battery technology to the operating concept and digital user experience: Every one of these elements has been significantly enhanced for the NEUE KLASSE.

Looking at the performance data for the BMW iX3 gives you an idea

of what our customers can look forward to. The iX3 is all-electric. With more range and faster charging: that was our promise – and we have delivered. The iX3 offers a range of more than 800 kilometers in the WLTP cycle. Range anxiety? We’re making sure it’s a thing of the past. Also thanks to its ultra-fast charging capability: The peak charging power is up to 400 kilowatts. In other words: In just 10 minutes, the iX3 charges enough to drive more than 370 kilometers.

At BMW, we are known for our driver orientation. Hands on the wheel, eyes on the road, with the right data just where you need it.

With BMW Panoramic iDrive, the windscreen itself even becomes

a projection surface – merging reality and the virtual world in perfect interplay. Here, we're once again setting a new standard – and not just in the iX3. We’re rolling out BMW Panoramic iDrive across our entire product range.

The iX3 also strikes perfect harmony between hardware and software. Four central computers deliver the necessary computing power, processing data up to 20 times faster than conventional systems: genuine super-brains. BMW drivers will appreciate one of these systems in particular – the Heart of Joy, which combines all functionalities for the drivetrain and driving dynamics: Over 100 years of expertise in driving dynamics, now enhanced by digital capabilities. You’ll feel the difference right away. Whether you’re pushing the limits or driving in everyday situations. This is
Sheer Driving Pleasure taken to a whole new level.

The experience also includes state-of-the-art automated assistance systems, tailored to our customers’ needs: dependable at all times, without compromising safety. Driver and vehicle become one.

We call this BMW Symbiotic Drive.

Ladies and Gentlemen,

We know that without responsibility, there can be no real progress. That is why decarbonization and resource conservation are key 

in the development of the iX3 and the NEUE KLASSE. Throughout the entire life cycle. We also apply principles of design for circularity.

The vehicle standing here next to me is made up of one third secondary raw materials. We are focusing on becoming more efficient and consuming less energy and resources. Whether in the

supply chain, in production or on the road.

The iX3 is a perfect example of our strategy of reducing CO₂ wherever we have leverage. We are on a transparent and reliable path towards climate neutrality, in line with the Paris agreement - using all drivetrain technologies.

Ladies and Gentlemen,

Greater electric range. Faster charging. A more immersive digital experience. The next level of Sheer Driving Pleasure. A greater focus

on sustainability. And all of this in an incredibly attractive package. The BMW iX3 is truly more BMW than ever. And this is just the beginning!

We are rolling out the design, innovation and the latest technologies across all our vehicles. All our models will benefit from the advances made in the NEUE KLASSE – regardless of the drivetrain.

We have made a conscious decision to start out in the high-volume segments – because the NEUE KLASSE was never designed

for a niche. We want all our customers to benefit from the innovations as quickly as possible.

The next vehicle is already waiting in the wings. The details are still hidden beneath the camouflage, but I’m sure you’ll recognize the classic proportions of a sporty sedan.

The new BMW i3. 

It will be released next year as the Series’ first all-electric version. And it will be the first model variant of the new 3 Series generation.

For the past 50 years and over seven model generations, no other vehicle has been as closely tied to the success of the BMW brand. The 3 Series embodies everything at the very core of BMW. Innovation. Digital user experience. Comfort. Sportiness. Together, these characteristics create an incomparable driving experience. Sheer driving pleasure at its finest.

After the launch of the i3, more variants will follow.

The iX3 and the i3 – a powerful symbol of the broad spectrum the NEUE KLASSE will cover. Production of the BMW iX3 will begin later this year at our new plant in Debrecen.

From 2026, every new BMW will be all-new. We will launch

40 different new and updated models. By 2027.That is the future.
A new era. That is BMW.

Ladies and gentlemen,

It takes an exceptional team to bring projects like the NEUE KLASSE and vehicles like this one to life. A team with the unconditional desire, willpower and ability to shape the future. We, the Board of Management, stand before you today representing our nearly 160,000 BMW Group employees worldwide.

On behalf of us all, I want to thank our incredible team for their dedication and commitment over the last few years to reach this milestone moment.

Together, we are leading BMW into a new era.

Thank you very much.

In the event of enquiries, please contact:

BMW Group Unternehmenskommunikation

Matthias Bode
Spokesperson BMW iX3
Telephone: +49-151-601-61742
E-Mail: Matthias.Bode@bmwgroup.com

Steven Wörns
Spokesperson BMW Group Design
Telephone: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Max-Morten Borgmann
Head of Communications BMW Group, Finance, Sales
Telephone: +49 151-601-24118
E-Mail: Max-Morten.Borgmann@bmwgroup.com

BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 miles) and a peak charging rate of 400 kW, the new BMW iX3 sets new standards for efficiency and long-distance capability. A new electronics and software architecture including four “superbrain” high-performance computers makes the first Neue Klasse model more intelligent and better equipped for the future than ever. The “Heart of Joy” drivetrain and driving dynamics management technology enables unmatched handling dynamism and precision, while the latest systems for automated driving optimise symbiotic human-vehicle interaction.

A defining element of the digital user experience in the new BMW iX3 is BMW Panoramic iDrive, which elevates intuitive operation and the driver focus for which the brand is renowned to a new level. And an all-encompassing sustainability concept reduces the car’s product carbon footprint over its life cycle by more than 30 per cent compared to its predecessor.

The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line from autumn 2025 will be the BMW iX3 50 xDrive (electric power consumption, combined: 17.9 – 15.1 kWh/100 km; CO₂ class: A; range: 678 – 805 km [421 – 500 miles]; provisional figures as per WLTP) with an output of 345 kW/469 hp and electric all-wheel drive. Further fully electric variants will follow, including an entry-level model. The market launch of the new BMW iX3 will get underway in Europe in spring 2026 and in the USA in summer 2026. Also starting in summer 2026 will be deliveries of a variant of the new BMW iX3 produced at the Shenyang facility that has been tailored specifically to the needs and desires of customers in China.

The new BMW iX3 represents a leap forward in development over its predecessor of the same name that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technology innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse – whichever drive system technology is employed. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”

Launch of the new design language: reduced, characterful and timeless.

Major technological advances always offer an opportunity to introduce more significant design changes. The new BMW iX3 will launch the new BMW design language, which will be replicated across the whole of the brand’s model range in due course. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. The design is timeless while also capturing the prevailing zeitgeist. It is reduced to the essence of the BMW brand – and therefore more BMW than ever. For this one reason why comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.

The new BMW iX3 showcases the values and qualities of the Neue Klasse within the template of an SAV. The first BMW X model of the new generation is all about interior space and a progressive lifestyle. At 4,782 millimetres in length, 1,895 millimetres wide and 1,635 millimetres tall, the new BMW iX3 has the hallmark proportions of an SAV. The characteristic two-box design is infused with the rugged presence of a BMW X model and has precise lines that emphasise all four wheels. Detail optimisation of the car’s aerodynamics enables a drag coefficient (C_d) of 0.24.

The load compartment capacity of the new BMW iX3 can be increased from 520 to a maximum 1,750 litres by folding down the rear seat backrest elements as required. The additional storage compartment under the bonnet can hold another 58 litres of cargo. Customers needing additional transportation capacity can specify their car with the optional electric fold-in/fold-out trailer tow hitch. The maximum trailer load of the new BMW iX3 50 xDrive is 2,000 kilograms.

The upright front end and clearly formed surfaces endows the new BMW iX3 with considerable presence. The BMW kidneys and twin headlights – both distinctive BMW design cues – take centre stage visually. The sculpted BMW kidneys reference the Neue Klasse of the 1960s in their vertical arrangement. An all-new light signature assumes the role previously performed by chrome in giving the car an aura of quality and sophistication. And when viewed from the side, large surfaces broken up by a small number of precise lines create a character-rich appearance. Flush glass surfaces and door handles are also features of the side view. The robust stature of the new BMW iX3 is underscored by body-colour wheel arches with – in familiar BMW X model style – subtly rectangular contours. The rear end also cuts a powerful and athletic figure. The taillights extending well into the centre of the rear end represent a horizontal interpretation of the signature BMW “L” shape.

Interior design: modern space has a BMW-typical driver focus and offers exceptional comfort for all passengers.

The design of the BMW iX3 interior sets new standards in terms of modernity and digital experience. The interior has an uncluttered, reduced design, providing the ideal stage for the digital experience. The cabin is all about the clear driver focus for which BMW is renowned and comfort for all those on board. Created specifically for electric vehicles, the vehicle architecture allows for extremely generous levels of space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect for the passengers. With its fabric surface, the instrument panel – with atmospheric backlighting – contributes to the warm and inviting atmosphere inside. Large window surfaces and the optional panoramic sunroof with climate comfort glazing generate an ambience bathed in light.

Another prominent influence in the horizontally arranged cockpit is the new control/operation system BMW Panoramic iDrive, which is based on the likewise newly developed BMW Operating System X. It brings together displays, geometry and light & sound design into a holistic experience, customisable via the My Modes. Also playing a role here are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape created specifically for the Neue Klasse.

The elegantly minimalist seats of the new design stand out with their excellent comfort levels over long journeys, sporty character, and wide range of adjustment. Also sporting an all-new design are the steering wheel and the centre console between the driver’s seat and front passenger seat, complete with storage areas and control elements. The rear seat bench offers a single, sofa-like seat surface.

Precisely arranged interior worlds bring a unique and thoroughly distinct character to every equipment package. The materials and colour schemes selected are inspired by modern interior design and advanced Neue Klasse technology, and coordinated harmoniously with one another. They therefore make a noticeable, visible contribution to the exceptional comfort levels on board the new BMW iX3. An attractive range of colours enables a perfect match between the interior tones and exterior paint finishes. As alternatives to the standard-specification Essential interior design in Vivid Grey with Econeer seat coverings, customers can also choose from three other compositions in Veganza, the black BMW M interior world in Veganza and M PerformTex, and the BMW Individual option with a high-quality Merino leather/M PerformTex combination in Black Bicolour or Adelaide Grey.

The new BMW iX3 can be specified as an option with the M Sport package or M Sport package Pro from launch. Its dynamic looks are further emphasised by Black high-gloss features for the exterior, and M Sport seats and an M steering wheel inside the car.

The BMW Iconic Glow exterior package enables an impressive sound and light sequence with Relaxed, Balanced and Excited styles. The welcome sequence commences as soon as the driver approaches the vehicle and, as they take their seat, an animated greeting begins in the BMW Panoramic Vision and Central Display, spreading smoothly from the driver’s side of the cockpit to the front passenger side.

BMW Panoramic iDrive: consummate driver focus, BMW-style.

The BMW iX3 is the first series-produced model in which BMW Panoramic iDrive redefines the user experience and therefore also Sheer Driving Pleasure. With its neatly judged balance between digital functions and physical elements, BMW Panoramic iDrive elevates intuitive operation – according to BMW’s fabled “hands on the wheel, eyes on the road” principle – to a new level of driver focus. The entire system is born out of decades of experience and a user-centric design approach. Individual customer feedback, data from over 10 million connected vehicles and usability studies with more than 3,000 customers were all incorporated into the development process. Physical controls are on hand, including for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, rear window heating and defrost function. Other functions have been optimised for use by touch and voice command or via the multifunction steering wheel.

The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalisable routines. Large Language Model (LLM) technology will also be gradually introduced to enable even more intuitive voice interaction in the future.

BMW Panoramic iDrive brings four central elements together into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen, from A-pillar to A-pillar. The content in the centre and on the front passenger side can be adapted to personal tastes and requirements. Key driving information appears in the driver’s field of vision. And above the BMW Panoramic Vision, the BMW 3D Head-Up Display (if specified) can now also show integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is located in an ergonomically ideal position next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to particularly frequently used functions using QuickSelect tech.   The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a relief-like surface and haptic feedback.

Underpinning BMW Panoramic iDrive is the likewise newly developed BMW Operating System X, which offers extensive scope for personalisation via the BMW ID, intelligent driver assistance, a wide variety of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to BMW Software Updates.

The standard-fit navigation system BMW Maps features an upgrade for the charging-optimised route guidance, plus intelligently coordinated presentation of information on the BMW Panoramic Vision, Central Display and optional 3D Head-Up Display. The BMW Digital Key Plus can be set up on smartphones and smartwatches from all the leading makers, also as standard. Meanwhile, BMW Operating System X unlocks a wide variety of entertainment while on the road and during charging stops, bringing customers not only music streaming apps such as Spotify and in-car gaming with AirConsole, but also a video-streaming app offering Disney+, YouTube and other international/numerous country-specific on-demand and live video platforms. The Zoom App for video calls is now also available for use.

The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, and these can be added easily and flexibly through ConnectedDrive Upgrades. For example, more than 60 third-party apps in the music & audio, entertainment, gaming, news, and travel & local categories are available worldwide. To download the features and use the apps, customers will need access to connectivity via BMW Digital Premium or a WiFi network/smartphone hotspot. The BMW Digital Premium range of features customers can add as they desire comprises extensive safety functions, extended navigation features, unlimited data for entertainment and now also BMW M Apps.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.

The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.

The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles)[1] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW[2] as an option.

Extensive bidirectional charging functions[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging. Emblematic of the charging experience in this new vehicle generation is the intelligent charging flap of the new BMW iX3, which uses artificial intelligence (AI) to detect the customer’s intention to top up their car and then automatically opens or closes. And sixth-generation BMW eDrive technology makes it possible to view the current charging speed and curve in the My BMW App. Up to ten individual charging contracts from various suppliers can be shown digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function.

Heart of Joy: Sheer Driving Pleasure reaches a new level.

One of four “superbrains” in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability and efficiency is utilised to the full.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. Here, the decades of experience of BMW in the field of driving dynamics control come to the fore. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving feeling whatever the situation and speed. Every movement of the accelerator, brake pedal and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimised by the integrated management of drivetrain, braking system and energy recuperation. In everyday driving, 98 per cent of braking manoeuvres are carried out using recuperation only, i.e. without application of the friction brakes.

“Superbrain of automated driving” for the driver assistance systems with new-generation technology.

Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than conventional control units, the “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.

The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software. The result is a whole new form of Sheer Driving Pleasure. These driver assistance functions are generally already included as standard with entry-level specification. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. The further-developed BMW motorway assistant supports BMW iX3 drivers from the moment they join a motorway until they leave it, and allows them to take their hands off the steering wheel for long periods. The functionality offered by the City Assistant includes traffic light detection, where the car automatically stops and then moves off again.

New electronics architecture with four “superbrains”.

The completely newly developed electronics architecture comprises a total of four high-performance computers known as “superbrains”. They pool their processing power for driving dynamics, automated driving, infotainment and basic & comfort-enhancing functions. They also provide the basis for a new software architecture that can be continuously upgraded and is therefore designed to incorporate upcoming function updates including AI features.

The new digital nervous system consists of a wiring harness divided into four zones. This reduces weight by 30 per cent compared to the technology used previously and allows for around 600 metres less wiring. Another new feature are digital “smart eFuses”, which replace classical safety fuses. They enable intelligent power modes for different vehicle states that help to improve the car’s overall efficiency.

With its four superbrains and highly connected software platforms, the BMW iX3 is a true software-defined vehicle and exceptionally well equipped for the future. Added to which, the new electronics architecture forms the basis for multifaceted improvements in the networking of the BMW iX3 with the My BMW App. This new level of quality when it comes to integration delivers new experiences and holds considerable potential for future innovations.

Equipment and individualisation to enhance driving pleasure, comfort and versatility.

The new BMW iX3 will be available with one solid and five metallic paint finishes from launch. As an alternative to the 20-inch light-alloy wheels fitted as standard, customers can also browse an exclusive selection of new light-alloy wheels (20-, 21- and 22-inch) available as an option. The range also includes BMW M and BMW Individual light-alloy wheels, some in aerodynamically and weight-optimised Air Performance specification.

Customers can tailor the design of the cabin to their personal style with the help of the Essential, Contemporary, M Sport and BMW Individual interior design worlds. The driver’s seat and front passenger seat are heated and electrically adjustable as standard. M Sport seats and multifunction seats are available as options. Also on the options list are a sports steering wheel and an M Sport steering wheel.

Standard specification for the new BMW iX3 50 xDrive also includes two-zone automatic climate control, Comfort Access, automatic tailgate operation, the extended exterior mirror package, an alarm system and the telephony with wireless charging function. Among the other highlights of the optional equipment offering are three-zone automatic climate control, adaptive headlight functions with intelligent light control, the BMW Iconic Glow package including illuminated BMW kidneys, the Harman Kardon HiFi system with 13 speakers, steering wheel heating and a large panoramic sunroof, whose climate comfort glazing has unique solar energy filtering and 100-per cent UV protection.

Holistic approach targeting circularity and CO₂ reduction.

The BMW Group kicked off the development of its upcoming vehicle generation by intensifying its efforts to increase circularity and reduce CO₂ emissions once again. A holistic approach to minimising the product carbon footprint has also been applied for the new BMW iX3 – from circularity-focused product development and a supply chain optimised by the systematic use of secondary materials and renewable energy to production, the use phase of the vehicle and its subsequent recycling.

A variety of actions ensure that the product carbon footprint of the new BMW iX3 50 xDrive over its full life cycle – as measured in CO₂e (CO₂ equivalents) and based on a mileage of 200,000 kilometres (124,260 miles) – is 34 per cent smaller than that of its predecessor. This means that, when using energy sourced from the European electricity mix, it will have a smaller product carbon footprint (based on overall life cycle) than a comparable combustion-engined model once it has covered around 21,500 kilometres (13,358 miles). If the car is charged exclusively using electricity from renewable sources, it only needs to clock up 17,500 kilometres (10,873 miles) before it reaches the same point.

Around a third of the new BMW iX3 is made from secondary raw materials. For example, the thermoplastic components for the motor compartment, the storage space under the bonnet and its cover are made from 30 per cent[4] recycled marine plastic. The yarn for the Econeer seat tops is made from 100 per cent[5] recycled PET, yarn for the headlining and floor mats is made from 100 per cent[6] recycled materials. When it comes to the chassis of the car, aluminium consisting of 80 per cent secondary raw material is used for the swivel bearings and hub carriers, while the wheel rims are cast from aluminium with a 70 per cent secondary material content.

The overall product carbon footprint of the supply chain for the BMW iX3 50 xDrive has been reduced by 35 per cent. Production at BMW Group Plant Debrecen does not use fossil fuels in normal operation. And thanks to sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures, the overall efficiency of the new BMW iX3 in the use phase is around 20 per cent higher than that of the predecessor model.

Uma nova plataforma para um novo paradigma

O novo BMW iX3 é o primeiro modelo de produção baseado na nova plataforma Neue Klasse, com uma arquitetura desenvolvida de raiz para veículos elétricos. Este novo modelo reflete a visão da BMW para o futuro da mobilidade e as suas tecnologias vão estar na base de mais de 40 novos modelos e atualizações de modelos até 2027.

Esta nova plataforma permite otimizar a eficiência elétrica, potenciar a digitalização e a sustentabilidade, com soluções de engenharia e software integradas. O novo BMW iX3 estreia uma nova linguagem de design, uma nova geração de baterias (Gen6), quatro supercomputadores e um novo sistema operativo, o BMW Operating System X.

Principais características do novo BMW iX3:

• Otimização total para motorização elétrica (BEV).
• Bateria de alta tensão com baterias cilíndricas como parte estrutural da carroçaria (pack to open body).
• Sistema de 800V para maior eficiência energética e maior velocidade de carregamento.
• Novo sistema de controlo, com quatro supercomputadores de alto desempenho.
• Estrutura mais leve e aerodinâmica, com um Cx de 0,24.

Motorização de sexta geração, com base na performance e sustentabilidade

O novo BMW iX3 50 xDrive, a primeira motorização a ser produzida, estreia a sexta geração do sistema eDrive, que representa um salto tecnológico face à geração anterior.

Especificações técnicas:

• Potência total: 469 cv (345 kW)
• Binário máximo: 645 Nm
• Aceleração 0–100 km/h: 4,9 segundos
• Tração integral elétrica, com dois motores de nova geração

Ambos os motores utilizam tecnologia otimizada para reduzir as perdas e melhorar a eficiência energética.

Nova geração de baterias, com maior autonomia e menos perdas

A nova geração de baterias da BMW, com células cilíndricas (com 46mm de diâmetro e 95cm de altura), apresenta uma maior densidade energética (+20%) com uma integração estrutural mais eficiente.

• Autonomia até 805 km (WLTP)
• Capacidade líquida da bateria de alta tensão: 108,7 kWh
• Arquitetura de 800V, que permite:
• Carregamentos até 400 kW
• Até 372 km de autonomia em apenas 10 minutos de carga
• Carregamento em corrente contínua 10% a 80% em até 21 minutos
• Compatível com estações de carregamento de 400V

 A  6ª geração da tecnologia BMW eDrive comparativamente à 5ª geração , permite:

• Rduzir perdas energéticas em 40%
• Reduzir peso em 10%
• Reduzir custos de fabrico em 20%

A tecnologia BMW eDrive de sexta geração introduz o carregamento bidirecional: 

• Vehicle-to-Load (V2L): pode fornecer eletricidade a equipamentos;
• Vehicle-to-Home (V2H): atua como uma bateria para armazenamento temporário de energia em casa;
• Vehicle-to-Grid (V2G): permite que o veículo seja ligado à rede energética (não disponível em Portugal).

Suspensão e comportamento dinâmico

A plataforma Neue Klasse permite uma nova abordagem à dinâmica de condução. O novo BMW iX3 apresenta:

• Suspensão dianteira com duplo braço oscilante inclui um braço de torção e barra estabilizadora, com a caixa de direção colocada à frente do eixo. A geometria foi revista, com maior inclinação do caster e sinoblocos mais firmes, para uma resposta de condução mais direta e precisa.
• Eixo traseiro multi-link com molas e amortecedores montados separadamente.

 “Heart of Joy”, para uma condução interligada e centralizada

O “Heart of Joy” é um dos quatro “supercérebros” que equipam o novo SAV da BMW. Controla, de forma integrada numa única unidade de comando:

• A gestão integrada da tração, direção, suspensão, regeneração de energia e travagem
• A resposta em tempo real a inputs do condutor e do ambiente
• A otimização da dinâmica longitudinal e lateral do veículo
• O sistema Soft Stop: desaceleração suave até à paragem total, substituindo até 98% as habituais travagens mecânicas em uso quotidiano

Interface digital: cockpit panorâmico e inteligência artificial

O novo BMW iX3 é o primeiro modelo a estrear o Panoramic Vision:

• Ecrã de projeção em toda a largura do tablier
• Ecrã central táctil com design Free-Cut e tecnologia de retroiluminação matrix
• Volante multifunções com zonas comando intuitivas e feedback háptico

Interface digital: cockpit panorâmico e inteligência artificial

A arquitetura digital é gerida pelo novo BMW Operating System X, desenvolvido em conjunto com a Critical TechWorks, uma joint venture entre a BMW e a Critical Software, empresa sediada em Portugal.

O grande destaque é o Panoramic iDrive, sistema apresentado no CES 2025, e que integra a realidade aumentada no para-brisas e uma experiência imersiva. O interface, o áudio e as aplicações do sistema de infoentretimento foram, em grande parte, desenvolvidas em Portugal, pela Critical Techworks.

Outros sistemas desenvolvidos com forte intervenção nacional:

• BMW Intelligent Personal Assistant com IA baseada em modelos de linguagem (LLM);
• My Modes (personalização de ambiente e condução);
• Sistemas de condução assistida, nomeadamente no mapeamento das estradas, que permite antecipar curvas com base em mapas HD e sensores, e na Previsão de Mudança de Faixa, com a análise do comportamento do trânsito no momento;
• My BMW App (controlo remoto de carregamento, climatização, localização, etc.);
• Sistema OTA para atualizações regulares de software à distância e reprocessamento de dados, que permite ao veículo aprender com o comportamento de condução, melhorando o desempenho da inteligência artificial.

Sustentabilidade em toda a cadeia de valor

O novo BMW iX3 será produzido na nova fábrica de Debrecen, Hungria, unidade de produção que não faz uso de qualquer combustível fóssil.

Indicadores de sustentabilidade:

• Redução de 34% nas emissões de CO₂e ao longo do ciclo de vida comparando com o seu antecessor (ciclo de 200.000 km)
• Mais de 30% dos materiais são reciclados
• Eliminação de materiais raros nas motorizações (ASM)
• Arquitetura desenhada para desmantelamento e reaproveitamento no fim de vida

Produção e lançamento

• Fábrica: Debrecen, Hungria
• Início da produção: Novembro de 2025
• Chegada ao mercado português: Março de 2026
• PVPr: 72.900€

O início de uma nova geração

O novo BMW iX3 representa o primeiro passo de uma estratégia que irá manter o BMW Group na vanguarda da mobilidade elétrica mundial. A integração entre engenharia de ponta, design visionário e o contributo tecnológico português faz do primeiro veículo do Neue Klasse um verdadeiro símbolo de eficiência, inteligência e sustentabilidade.

Munich. Please find the satellite details of the BMW Group Keynote with the World Premiere of the new BMW iX3 as follows:    

Agenda: 

5 September 2025.

11:00 - 11:30 A.M. CEST - World Premiere of the new BMW iX3. LIVE

Technical date TV satellite transmission:

Contact SNG: Tel. +49 (0) 179-5079009 (Torsten Jobmann)
 

Live Stream available at:

English: 

https://www.live.bmwgroup.com/en/live-streaming/ 

https://youtube.com/live/tRA3B-w7BUY?feature=share

German:

https://www.live.bmwgroup.com/de/live-streaming/

If you have any questions, please contact:

BMW Group Corporate Communications
Sibylle Böres, BMW Group Press & PR Events
Telephone: +49-151-60120906
E-Mail: Sibylle.Boeres@bmw.de

Matthias Bode, Press Spokesperson BMW Compact Class and BMW iX3
Telephone: +49-151-60161742
E-Mail: Matthias.Bode@bmwgroup.com

Debrecen. The future BMW Group plant in the Hungarian city of Debrecen is on the finish straight as the ramp-up of the assembly line sees the heart of the plant come to life. This is the beating heart of all the technologies in the plant, and also where the most employees work. The assembly launch thus marks the reaching of another milestone.

“Our highly efficient and ergonomic assembly line immediately started running without any issues,” said Hans-Peter Kemser, Managing Director BMW Group Plant Debrecen. “We achieved this thanks to virtual planning and tests, as well as the outstanding collaboration between our new, highly motivated employees in Debrecen and our experts within the BMW Group’s global production network.”

In assembly, the individual components and systems are installed in the painted body – at the end of the process, a car ready to drive rolls off the production line. The innovative vehicle architecture of the Neue Klasse opens totally new possibilities with regard to assembly: greater efficiency thanks to modularisation, fewer different connecting elements, and a simplified installation of the wiring harness. An innovative cockpit assembly also accelerates the process.

The BMW Group Plant Debrecen is already producing test vehicles for the first model of the Neue Klasse: the new BMW iX3.* Thus, the new plant is gradually ramping up for series production.

Neue Klasse allows simple, fast assembly process

A number of features of the Neue Klasse are new territory for everyone. Unlike in previous models, the cable harness is divided into multiple parts, making it easier and more ergonomic to install. The zonal wiring harness architecture requires 600 fewer metres of wiring and weighs 30 percent less than the previous generation.

On the other hand, some components are modularised when one module is formed from many small individual parts. The variation of connecting elements has also been radically reduced for the Neue Klasse. This in turn reduces the number of different plugs, screws and clips. All of this makes assembly significantly more simple. 

Furthermore, with the Neue Klasse, a wide range of quality checks can be performed digitally whilst still on the production line. This procedure will also be implemented at other sites after its initial use in Debrecen. The next point of use will be the home plant in Munich, which will produce the sedan model of the Neue Klasse as of 2026.

The innovative cockpit assembly accelerates processes at Plant Debrecen. It is one of the most compact in the BMW Group’s production network, yet still allows full flexibility and variety. As at Plant Lydia in China, cockpit pre-assembly is located right next to the main line. Once the cockpit has been pre-assembled, it is then installed directly in the vehicle just a few metres ahead.

Assembly in Debrecen adopts innovations from existing plants

When planning the new production site in Hungary, the BMW Group used a completely virtual design process. In line with the principles of the BMW iFACTORY, the tried-and-tested standards and high-tech solutions from existing plants were referred to many times. For example, many ideas and proven structures from Plant Lydia in China and Plant Leipzig can be found in the assembly in Debrecen.

Further development of the finger structure from Leipzig

These structures include the so-called finger structure, or comb structure, which the BMW Group developed specifically for Plant Leipzig, which opened in 2005. This structure allows supply parts and preassembled modules to be transported directly to the assembly lines. A record proportion of parts, up to 80%, can be delivered directly in Debrecen, as the fingers will enjoy logistics supply from both sides for the first time. This is the highest ratio in the BMW Group’s production network. The finger structure allows subsequent extension and the integration of further assembly steps – flexibility is a characteristic of production at the BMW Group.

Production processes, as at Plant Lydia in China

Plant Lydia in China was also an inspiration for many structures and processes in the assembly. The plant opened in 2022 and was the first BMW Group site to be completely planned and simulated in the virtual world from the outset. The shop floor for the assembly line and complete conveyor system in Debrecen are set up identically. Therefore, the technology was available quickly and had already been tried and tested, simplifying the commissioning of a completely new production line.

Series production of the new BMW iX3 set to start at the BMW Group Plant Debrecen in late 2025. The Hungarian plant has been designed specifically for the production of all-electric vehicles. As with the start of any new model or new plant, production capacities are increased gradually after start of production. The site in Debrecen will be the first automobile plant in the BMW Group to operate entirely without the use of fossil fuels.

*Since this is a pre-production model, consumption data for the new BMW iX3 is not available at this time.

Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Goodwood. All eyes will be on BMW M GmbH at the 2022 Goodwood Festival of Speed, as BMW’s legendary Motorsport division celebrates five decades of success. Festivalgoers will witness the world premiere of the first-ever BMW M3 Touring and the UK premiere of the new BMW M4 CSL, as both take to the hill throughout the world-famous four-day event. All this against the backdrop of a striking central feature sculpture on the lawn of Goodwood House, designed as a homage to 50 years of motorsport excellence as it showcases some of the most iconic models from BMW M. Elsewhere, visitors will be able to see – and in some cases, drive – the latest models from BMW’s exciting range, including the new BMW iX1, i7, i4 and iX M60.

For the first time in its history, the BMW M range will be complemented by a BMW M3 Touring which is a distillation of the technological prowess and know-how from the BMW M3 and M4 family, combined with the practicality of a five-door touring model. This latest BMW M model will be unveiled at BMW M at Trackside at 10:00 am (BST) on Thursday 23 June, alongside a high-performance M3 Touring with Performance Parts, and can then be seen on the Hillclimb in the ‘First Glance’ category every day of the Festival.

Alongside the M3 Touring and BMW M3 Touring MotoGP Safety Car on the hill will be the new BMW M4 CSL, celebrating its UK premiere. This ultimate, track-honed, two-seater coupe is defined by a 40hp power hike over the current BMW M4 Competition Coupé to 550hp, while meticulous weight-saving measures – including the use of carbon-fibre for the roof, bonnet and boot lid – achieve a 100kg reduction in overall weight (in standard specification in the German market). As a result, the new BMW M4 CSL has recorded the best-ever lap-time for a BMW road car at the Nürburgring’s Nordschleife circuit.

With BMW M GmbH as the honoured marque, the Central Feature in front of Goodwood House will present an eye-catching display of BMW M cars past, present and future. BMW UK will add its legendary BMW 3.0 CSL to the Central Feature, while BMW Group Classic is providing three further examples: the BMW M1 Procar from the late 1970s; a WTCC BMW 3 Series E90; the Le Mans winning 1999 BMW V12 LMR. The display is completed by the BMW M LMDh racecar, that will debut next year.

Besides providing historic BMW M cars for the Central Feature, BMW Group Classic will bring four additional famous race cars to Goodwood’s Hillclimb. Pedro Piquet (BRA), son of three-time F1 World Champion Nelson Piquet, will drive the world’s first turbo-charged F1 World Champion car, the 1983 Brabham BMW BT52.

Steve Soper (UK) will climb the hill in the BMW V12 LMR on Thursday. He is followed by Markus Flasch (CEO of BMW M GmbH, 2018-2021), who will be in the driver’s seat on Friday, Saturday and Sunday.

HRH Leopold Prince of Bavaria (GER) will drive the sharknose BMW 635CSi and Bruno Spengler (CAN) will drive his famous BMW Z4 GTR which features the Michel Vaillant Design from the 2015 Spa-Francorchamps 24h race.

For many, BMW M at Trackside will form the focal point for the long weekend’s celebrations. Crowned by an original BMW M1, the stand will host iconic models from BMW M’s illustrious past, from the legendary BMW M3 E30 to the revered BMW M3 CSL E46. They will take their place alongside a thrilling line-up of modern-day BMW M greats, from the ultimate 635hp BMW M5 CS and track-honed BMW M4 GT3 to the exclusive new BMW M850i Convertible and innovative electric BMW i4 M50. Visitors will be able to catch a glimpse of the future for BMW M, with the innovative BMW Concept XM, a vision of uncompromising high performance and extravagant luxury.

The Stable Yard – once again dedicated to BMW’s latest range of all-electric and electrified models – will offer the chance to see the stunning BMW i Vision Circular, a concept which illustrates the company’s determination to become the most sustainable manufacturer. Optimised for the circular economy and with the goal of achieving 100% recycled and recyclable material use, the BMW i Vision Circular offers a view of a compact yet luxurious fully-electric vehicle with a focus on sustainability for the year 2040.

BMW’s sustainability focus is equally apparent in the new BMW i7, on display in The Stable Yard following its recent unveiling. The latest version of the brand’s flagship saloon is set to redefine the luxury segment with new levels of electrification and digitalisation. Its state-of-the-art all-electric drivetrain is complemented by a blend of luxurious interior design and an astonishing entertainment experience, with the multi-sensory BMW iDrive and unique 31.3-inch 8K BMW Theatre Screen. These attributes are further displayed in the powerful new BMW M760e, a plug-in hybrid with 571hp that delivers scintillating performance yet achieves remarkable efficiency.

The recently revealed BMW iX1 will make its UK debut at Goodwood Festival of Speed, representing another first at the Stable Yard. The third-generation BMW X1 features a sharper design, across-the-board sustainability and cutting-edge digital innovations. Available for the first time with an all-electric drive system, the BMW iX1 xDrive30 is set to offer an electric driving range between 257 – 272 miles (WLTP, provisional figures).

These models will also be joined by the company’s technology flagship, the new BMW iX M60, a fully-electric Sports Activity Vehicle that combines emissions-free driving pleasure and sporting agility with lounge-style luxury and comfort. Powered by two BMW M eDrive electric motors to provide intelligent BMW xDrive all-wheel-drive capability, the BMW iX M60 can accelerate from 0-62 mph in a seamless 3.8 seconds, yet still achieve up to 348 miles (WLTP) of driving range on a single charge.

Members of the public will be able to experience the BMW iX M60’s searing performance for themselves during Friday’s ‘Electric Only’ Motor Circuit Test Drives, where they’ll also be able to take to the circuit behind the wheel of the new BMW i4, the brand’s first-ever fully-electric Gran Coupé, and the practical BMW iX3.

Frank van Meel, CEO of BMW M, said: “There can be no better place to celebrate our 50th anniversary than among our fans at this year’s Goodwood Festival of Speed, surrounded by the iconic cars that have cemented our position in motorsport history. But we’ll also spend our time at the world-famous event looking to the future, with a selection of exciting new models from our innovative electrified line-up, and the global premiere of the eagerly-anticipated first-ever BMW M3 Touring.”

The Goodwood Festival of Speed is being held over four days from 23-26 June 2022.

The BMW iX3’s integration in the new Marvel Studios film coincides with the launch of the updated model. The new features introduced for the iX3 in September 2021 primarily affect the design of the exterior, and there are also changes for the interior and equipment. The update brings the BMW iX3 closer stylistically to the new family of BMW premium electric vehicles headlined by the BMW iX and BMW i4.

Along with the BMW iX3, the BMW M8 sports car in melbourne red (BMW individual color) also makes an appearance in the film. Both take center stage in action-packed set pieces that showcase the power and agility of both vehicles.

About Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings”.

Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings” stars Simu Liu as Shang-Chi, who must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization. The film also stars Tony Leung as Wenwu, Awkwafina as Shang-Chi’s friend Katy and Michelle Yeoh as Jiang Nan, as well as Fala Chen, Meng’er Zhang, Florian Munteanu and Ronny Chieng.

“Shang-Chi and The Legend of The Ten Rings” is directed by Destin Daniel Cretton and produced by Kevin Feige and Jonathan Schwartz, with Louis D’Esposito, Victoria Alonso and Charles Newirth serving as executive producers. David Callaham & Destin Daniel Cretton & Andrew Lanham wrote the screenplay for the film, which opens in global cinemas beginning in September and releases in U.S. theaters September 3, 2021.

• Detailed model update for the BMW iX3 (electric power consumption combined: 18.9 – 18.5 kWh/100 km; CO₂ emissions combined: 0 g/km as per WLTP) optimises the car’s sporting aura and the driving pleasure it offers, as well as ease of operation and the premium character of the interior. Fresh design accents underscore the close conceptual and technological links between the all-electric Sports Activity Vehicle (SAV) for the premium midsize class and the BMW iX and BMW i4.
• New BMW iX3 builds on its profile as a trailblazer for a new era of electric mobility. First model to feature fifth-generation BMW eDrive technology. Advanced overall concept coherence enables unique combination of sporting prowess, exceptional efficiency, and long-distance ability with a range of up to 460 kilometres (286 miles) in the WLTP test cycle.
• European premiere for the new BMW iX3 at the IAA Mobility 2021 event in Munich. Production to get underway at the BMW Brilliance Automotive joint venture’s Shenyang facility in China in September 2021 – both for the local market and for export.
• Front end with increased presence thanks to larger BMW kidney grille, headlights around ten millimetres slimmer than before and newly sculpted front apron. Muscular surfacing at the rear. Striking, three-dimensional LED rear lights. Model-specific accents in BMW i Blue at the front and rear.
• New BMW iX3 with standard M Sport package. New M aerodynamic wheels in 20-inch format optionally available as an alternative to the standard 19-inch aerodynamic wheels. Adaptive LED Headlights also included as standard. BMW Laserlight can be ordered as an option.
• Fully digital screen grouping now with a 12.3-inch instrument cluster and an enlarged control display matching its dimensions. Newly designed control panel on the centre console for the gear selector lever, BMW Controller, Start/Stop button and the buttons for the Driving Experience Control switch and parking brake.
• Sport seats in the new Sensatec perforated upholstery variant and interior trim strips in the new Aluminium Rhombicle dark finish come as standard. BMW i Blue accents on the gear selector lever, Start/Stop button and steering wheel.
• Highly integrated drive system with electric motor, transmission and power electronics in a single housing. Space-saving arrangement in the rear axle subframe, maximum output: 210 kW/286 hp, peak torque: 400 Nm (295 lb-ft). Power sent to the rear wheels, acceleration from 0 to 100 km/h (62 mph) in 6.8 seconds.
• Model-specific high-voltage battery with a gross energy content of 80 kWh. Combined Charging Unit enables direct current (DC) fast-charging at a rate of up to 150 kW. 10-minute fast charge adds around 100 kilometres (62 miles) of range in the WLTP cycle. User-friendly and low-cost charging in the international BMW Charging network with a single registration.
• Familiar BMW i holistic approach to sustainability throughout the value chain. Design of the electric motor enables use of rare earth metals to be avoided in the manufacture of the rotor. Extensive use of secondary raw materials. BMW Group oversees monitored procurement process for cobalt and lithium for high-voltage batteries. Manufacture of battery cells and the car as a whole powered by green energy alone.
• Two equipment lines to choose from: “Inspiring” includes metallic paintwork, adaptive suspension, automatic tailgate operation, a panoramic glass roof, electrically adjustable seats, a sport leather steering wheel, a storage package and a three-zone automatic climate control system with pre-heating and pre-conditioning function. “Impressive” adds 20-inch light-alloy wheels, acoustic glazing, Vernasca leather trim, BMW Head-Up Display, Harman Kardon Surround Sound System and BMW IconicSounds Electric.
• Exceptionally wide selection of driver assistance systems come as standard, including Driving Assistant Professional with the Steering and Lane Control Assistant, Active Cruise Control with Stop&Go function, automatic Speed Limit Assist and route monitoring. Also standard: Parking Assistant with Reversing Assist Camera and Reversing Assistant.
• BMW Live Cockpit Professional with cloud-based navigation system BMW Maps and BMW Intelligent Personal Assistant as standard. Also standard: smartphone Integration with Apple CarPlay and Android Auto preparation, Remote Software Upgrade and other digital services from BMW Connected.

Please find attached on location pictures of the International Media Launch of the first-ever BMW iX3.

- Check against delivery! - 

Hello everyone! A very warm welcome to the world premiere of the BMW iX3.

At BMW, we have always been at the forefront of sustainable mobility. We continue to push forward at a fast pace – always focusing on the needs of our customers.

Already back in 2007, we began a new era of sheer electric driving pleasure with “project i”. And around 180,000 customers of the fully electric BMW i3 are proof of this. Today, with our broad range of plug-in hybrids, customers can enjoy electrified driving in all of our model segments.

Now we are rapidly expanding our line-up of pure electric vehicles: Just think of the very cool MINI Electric – and now our first pure electric Sports Activity Vehicle, the BMW iX3. Next year you can look forward to the BMW i4 and the iNEXT. And I promise you, there will be many more to come.

Our timing is perfect, because customer demand is rising.

And with convenient charging solutions at home or at work, we will boost demand even more.

At BMW, we think well beyond the vehicle itself. For us, it's all about making a true difference. And that's why we have decided to implement a completely new and even more comprehensive strategy for sustainability.

We will focus on three areas:

1. To further strengthen our position as a role model when it comes to sustainable, resource-saving production.
2. Creating a sustainable, CO₂ neutral supply chain.
3. The utilization phase of our vehicles concerning CO₂ emissions. We will further reduce our CO₂ emissions, even beyond the EU target.

All of this shows: We consistently take a sustainable approach across the entire value chain. This is what sets us apart.

Here are a few examples which underline this:

In production, we reduced our CO₂ emissions per vehicle by 25 percent last year, compared to 2018. We are sourcing all of our external power from renewable energy.

And we are working hand in hand with our suppliers to reduce our CO₂ footprint in the supply chain. For example, the production of high-voltage batteries is very energy-intensive. We have signed contracts with all our cell suppliers: They will only use renewable energy to produce our fifth-generation battery cells. This will save around ten million tons of CO₂ within the next ten years. This is roughly the amount of CO₂ that a city like Munich - with almost one and a half million people – emits each year.

We are strongly committed to climate protection. And we put words into action: We have greatly reduced the CO₂ footprint of our vehicle fleet. In 2020 alone, we will cut it by more than twenty percent. We are achieving this by offering a wider range of electric models, and also by increasing the efficiency of our conventional engines.

In Europe we are making excellent progress: Next year, 25 percent of our fleet will be electrified. In 2025, we will reach 33 percent. And in 2030, 50 percent of our sales will be electrified.

Ultimately, it's all about the Power of Choice. Our customers will always be able to choose the right drivetrain for their particular needs.

The BMW X3 clearly embodies our strategy of intelligent and flexible vehicle platforms. We can fit this model with any drivetrain we need – and produce them on the same production line. Whatever our customers demand, we deliver. And I promise you: All variants will have the same high level of functionality, comfort and quality.

Customers can choose from a range of drivetrains, such as highly efficient diesel engines with 48 Volt Mild Hybrid support. This is an important technology for customers who drive long distances. And of course they fulfill the highest regulatory standards of real-driving emissions.

We also offer the X3 with petrol engines in four different performance levels, right up to the sporty X3 M. With the new particle filters and 48 Volt support, they are the cleanest conventional engines we have ever built.

The X3 is also available as a plug-in hybrid, making it a great choice for commuters who desire a very low CO₂ footprint.

Today we are presenting the BMW iX3, our first fully electric Sports Activity Vehicle. It is also our first model to feature our self-developed and self-produced Gen5 electric drivetrain. It is highly integrated, without any rare earth materials, and extremely efficient. The Cobalt and Lithium we use originates from only trusted suppliers.

Ladies and Gentlemen,

Please enjoy the world premiere of the fully electric BMW iX3!

This car has taken Efficient Dynamics to the next level. When we engineered this vehicle, our focus was on achieving an attractive range. At the same time, we are setting the benchmark in terms of efficiency.

The iX3 offers a range of more than 500 km in the New European Driving Cycle. And 460 km according to WLTP. And of course it drives like a BMW.

This creates a sweet spot for our customers: The balance of its low energy consumption and 150 Kilo-Watt fast-charging is perfect for every distance, also for long journeys. Our advanced battery technology makes all of this possible.

For us, it’s always about simplifying our customers’ lives. That’s why we created BMW Charging. In Europe, that means access to well over 150,000 charging points – and worldwide, at least double that amount. This is the most comprehensive charging network available.

We have also included a new App that recommends charging stops on long routes – showing the estimated charging time required. BMW Charging is one of the many digital innovations that we have developed for our customers.

The BMW iX3 features our latest BMW Operating System 7. This enables secure and convenient over-the-air updates. This means your system is always up to date.

Last but certainly not least, let´s talk about sound. Together with one of the world's most famous music composers – Hans Zimmer – we are developing BMW Iconic Sounds for our electric vehicles. The iX3 already features a first composition from this cooperation: Just press the start / stop button, and you will be surrounded by the full emotional thrill of electro-mobility. What a sound! I really like it. And you can look forward to even more BMW iconic sounds in the future.

Ladies and Gentlemen,

At BMW, we are fully committed to climate protection and sustainable mobility. Our aspiration is to provide sustainable driving pleasure for our customers, no matter where they are around the world.

I promise you there will be many more exciting emission-free vehicles to come. So, stay tuned. Thank you for joining us today!

• Fully electric mobility celebrates its premiere in a BMW X model – the new BMW iX3 (fuel consumption combined in the NEDC test cycle: 0.0 l/100 km; electric power consumption combined: 17.8 – 17.5 kWh/100 km; CO₂ emissions combined: 0 g/km; fuel consumption combined in the WLTP test cycle: 0.0 l/100 km; electric power consumption combined: 19.5 – 18.5 kWh/100 km; CO₂ emissions combined: 0 g/km). Locally emission-free driving pleasure complements the sporting ability for which BMW is renowned and the comfort, multi‑faceted functionality and spaciousness of the successful BMW X3. Latest stage in the ongoing rollout of the BMW Group’s electrification strategy; technological expertise amassed in the development of BMW I cars utilised for the first time in a purely electrically powered model from the BMW core brand.
  
  
• New BMW iX3 will be the brand’s first model to also be produced for export at the Shenyang manufacturing facility in China. Market launch will begin in China later in 2020.
  
  
• Strategic “Power of Choice” approach covers broad spread of customer requirements and statutory regulations around the world: BMW X3 is the first model to be available with a petrol or diesel engine, plug-in hybrid drive system or all-electric drive system.
  
  
• New BMW iX3 blazes a trail for fifth-generation BMW eDrive technology. Major progress made in terms of power density, operating range, weight, installation space requirement and flexibility. Power density of the electric drive system increased by 30 per cent over the BMW Group’s existing fully electric vehicles; gravimetric energy density of the high-voltage battery at cell level up by 20 per cent. Latest versions of the electric motor, power electronics, charging technology and high-voltage battery (all developed in-house) will also be deployed in the BMW iNEXT and BMW i4 from 2021.
  
  
• Efficiency boosted significantly compared with the BMW i3 by highly integrated drive system technology. Electric motor, power electronics and transmission arranged in a central housing for the first time. Fifth-generation BMW eDrive high-voltage battery with the latest battery cell technology and gross energy content of 80 kWh enables operating range of up to 460 kilometres [ 285 miles] in the statutory new WLTP test cycle (up to 520 kilometres [ 323 miles] in the NEDC test cycle). BMW Group monitors compliance with environmental and social standards as part of its procurement process for the lithium and cobalt used in battery cells.
  
  
• Newly designed fifth-generation BMW eDrive electric motor produces maximum output of 210 kW/286 hp and peak torque of 400 Nm (295 lb-ft). Acceleration from 0 to 100 km/h [62 mph] in 6.8 seconds (for purposes of comparison – BMW X3 30i: 6.4 seconds), top speed (electronically limited): 180 km/h [112 mph]. The design principle of a current-excited synchronous motor enables optimised power development and allows engineers to avoid the use of rare earths.
  
  
• Scope for varying degrees of recuperation enables choice between pronounced one-pedal feeling with extensive recuperation of braking and coasting energy in driving position B and adaptive recuperation including coasting function in driving position D. Recuperation level can be adjusted through three stages. Adaptive recuperation enhances driving comfort and efficiency by adjusting Brake Energy Regeneration and the coasting function to the driving situation at hand.
  
  
• Power transfer to the rear wheels delivers a classical BMW driving experience. Unrivalled combination of low electric power consumption and high charging capacity enables long-distance journeys at high average speeds. Adaptive suspension (fitted as standard) optimises sporting responses and comfort.
  
  
• BMW IconicSounds Electric. Newly developed soundscape for electrically powered BMW models makes its debut in the BMW iX3 and adds extra emotional depth to the driving experience. Powerful drive sound available in cars with the equipment line “Impressive”. Unmistakable composition when starting and deactivating the electric drive system developed in collaboration with Hans Zimmer.
  
  
• Bespoke charging products and services: BMW Charging Card provides simple and convenient access to currently more than 450,000 public charging points worldwide ; new Flexible Fast Charger (allowing use of different socket types) and high-output Wallboxes now available as options. Individual packages offer the optimum charging solution for every customer need.
  
  
• New digital services from BMW Connected Charging in the car and via the app promote user-friendly electric mobility and enhance navigation planning, including recommendations for charging stops. Navigation system factors mid-journey breaks to charge the high-voltage battery (includes detailed information on individual charging points) into route planning and calculation of arrival times.
  
  
• Optimised energy storage concept now enables vehicle charging capacity of up to 150 kW at DC fast-charging stations; Recharging from 0 to 80 per cent of the high-voltage battery’s capacity takes 34 minutes, 10-minute charge adds 100 kilometres [62 miles] of range (WLTP). BMW iX3 customers enjoy particularly favourable tariffs at IONITY fast-charging stations with a consumption dependent component of e.g. €0.29 per kWh for Germany)
  
  
• Characteristic proportions of a BMW X model combine with model-specific design features. Innovative BMW aerodynamic wheels: 19-inch light-alloy items with new, drag-reducing design fitted as standard.
  
  
• Premium interior ambience with model-specific accents. User-friendly, variable-usage cabin with high level of comfort for five people over everyday journeys and longer distances; load capacity can be expanded from 510 litres to as much as 1,560 litres.
  
  
• Wide-reaching standard specification (“Inspiring”) includes metallic paintwork, LED headlights, three-zone automatic climate control with pre‑heating and pre-conditioning, automatic tailgate operation, panoramic glass sunroof, Driving Assistant Professional and ambient lighting. Optional equipment line “Impressive” also brings 20-inch light-alloy wheels, acoustic glazing, sport seats, Vernasca leather trim, BMW Head-Up Display, Parking Assistant Plus and Harman Kardon Surround Sound.
  
  
• BMW Live Cockpit Professional with BMW Maps cloud-based navigation system and BMW Intelligent Personal Assistant as standard. Smartphone integration with Apple CarPlay and Android Auto preparation, Remote Software Upgrade and digital services from BMW Connected Charging also standard).
  
  
• Outstanding environmental credentials thanks to commitment to sustainability throughout the value chain. CO₂  impact of the BMW iX3 over its entire lifecycle is significantly less than a BMW X3 xDrive20d; impact reduced by 30 per cent when using electricity  from the European energy mix for charging and by around 60 per cent when using exclusively green energy.

Munich/Shenyang. The BMW Group is systematically pursuing its electrification strategy and will release the new BMW iX3 onto the market by the end of 2020. Standard production of the BMW core brand’s first pure electric model will get underway at the BMW Brilliance Automotive joint venture (BBA) in China in late summer as planned: BBA Plant Dadong will produce the first Sports Activity Vehicle (SAV) with a pure electric drive train for the global market. The first of these electric vehicles will be delivered to customers by the end of the year.

The testing required for homologation of the new BMW iX3 has now been successfully completed and the results submitted to the regulatory authorities in key automotive markets. “This is the first time we have completed the entire homologation process for a fully electric model in China and Europe at the same time. The staff on our testing team mastered this unique challenge with tremendous dedication and efficiency,” said Arno Keller, head of Development BMW iX3. More than 340 hours of testing, including over 7700 kilometres of test drives, had to be completed within four weeks. 

Preparations for production of the BMW iX3 were stepped up in Shenyang in parallel. BBA has been building BMW iX3 pre-production vehicles at Plant Dadong in Shenyang since the middle of last year. The 200th pre-production model recently came off the assembly line and test drives on Chinese roads began – allowing development and test engineers to make final adjustments.

“We are right on schedule with our BMW iX3 pre-production vehicles and will launch standard production in late summer, using state-of-the-art technologies such as custom installation of the new high-voltage battery and artificial intelligence for monitoring parts,” explained Robert Küssel, BBA Plant Director Dadong. “We are also producing the fully-electric BMW iX3 and the BMW X3 with combustion engine on the same production line. This enables us to achieve high efficiency and flexibility in production,” Küssel continued.

With the new BMW iX3, the BMW Group is adding another fully-electric vehicle to its portfolio that will not only tap into new customer groups, but also arrives on the market at a time when demand for electric vehicles is expanding significantly. The electric car is based on the globally successful BMW X3 and combines the versatility and robust functionality of a premium mid-size Sports Activity Vehicle with ground-breaking drive technology for locally emission-free driving pleasure. The BMW X3 is the brand’s first model available with both conventional petrol and diesel engines, a plug-in hybrid system or a pure electric drive train. This “Power of Choice” approach allows the company to respond to the different needs and wants of its customers worldwide and maximise its impact in reducing global CO2 emissions.

The BMW iX3 already comes with fifth-generation BMW eDrive technology, including a drive unit with the electric engine, power electronics and transmission highly integrated into a central housing. This significantly reduces the installation space and mass of the drive technology relative to output and offers added flexibility for installing new electric powertrain components in different vehicle derivatives. A further highlight is the electric motor, which no longer requires the use of rare earths and ensures the BMW Group is not depend on their availability.

The fifth-generation electric drive train also includes new and more powerful high-voltage batteries. Thanks to their scalable, modular design, these can be used flexibly in the respective vehicle architecture and at the respective production locations.

With a range of around 440 kilometres in the WLTP test cycle (preliminary data), the BMW iX3 paves the way for BMW eDrive technology, which will also be used in BMW i4 and BMW iNEXT models from 2021 on.

Munich. The BMW iX3, the production of which will commence in 2020, facilitates locally emission-free driving in a novel and efficient form, whilst also being suitable for everyday use. A range of more than 440 km* within the legislative WLTP test cycle will be achieved with a net-battery size of 74 kWh*. The first purely electric Sports Activity Vehicle (SAV) is the trailblazer for BMW eDrive technology of the fifth generation, which, starting 2021, will also be deployed in the BMW i4 and the BMW iNEXT. For this purpose, both the drive system and the high-voltage battery unit featuring pioneering battery cell technology have been completely redeveloped. In the BMW iX3, the related advancement ensures brand-typical driving experience combined with outstanding efficiency and a novel balance of weight and range.

The BMW iX3 is yet a further milestone in the consistent realisation of the BMW Group’s electrification strategy. In 2020 the BMW X3 will become the brand’s first model available both with conventional petrol and diesel engines as well as plug-in hybrid and purely electric drive. With this “power of choice” offer, the globally operating company is taking into account the various different requirements and needs of their worldwide customers worldwide as well as maximum effectiveness in the reduction of CO2 emissions. The BMW iX3 is produced for the world market by the joint venture BMW Brilliance Automotive in Shenyang, China.  

* = preliminary data

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The fifth-generation BMW eDrive technology is the key to future-oriented sustainability for vehicles with electrified drive systems. It is the result of consistent development work within the framework of BMW EfficientDynamics and the experience gained by the BMW Group in the field of electric mobility spanning more than 10 years. All powertrain components used for BMW eDrive technology were developed solely by the BMW Group. Moreover, the electric motor and the high-voltage batteries are produced in corporately owned manufacturing facilities. In this way, the BMW Group ensures it has a decisive influence on the product properties and the quality of each component. Furthermore, the drive unit and the high-voltage battery unit are flexibly scalable in terms of power and energy content and can thus be used in various different vehicle concepts and segments.

EfficientDynamics at its best: New drive component with high efficiency and brand-typical power characteristics.  
In the BMW iX3, EfficientDynamics reaches a new level. The vehicle’s fifth-generation BMW eDrive technology comprises a drive unit in which electric motor, system electronics and transmission are brought together into a central housing. As a result, the required installation space of the drive technology and its weight are considerably reduced. The ratio between motor output and weight of the drive system improves around 30 percent compared to the previous generation.
The electric motor featured in the BMW iX3 delivers a maximum power output of 210 kW/286 hp*. The torque of 400 Nm* allows for high initial acceleration and keeps a high level even at the upper motor speeds because of exclusive BMW design measures.

A further special feature of the electric motor being deployed in the BMW iX3 for the first time is a construction method that eliminates the need for rare earth materials.

The electric motor used in the BMW iX3 transfers power to the rear wheels. This effectuates a further increase in drive system efficiency. Moreover, the range of the BMW iX3 benefits from the drive design conveying the traditional BMW rear-wheel drive experience.

High-voltage batteries with significant higher energy density and responsible use of raw materials.

The high-voltage battery unit of the BMW iX3 is integral part of BMW’s fifth eDrive generation and is based on the latest evolution in NMC-811 technology in BMW typical prismatic design. The BMW Group has outstanding development capabilities in this field. This know-how flows into precise specifications with regard to the use of materials and battery design, according to which the battery cells are produced. Consistent research and development work not only raises energy density but also constantly improves all battery cell characteristics, in particular also durability and safety. In total, the BMW high-voltage battery shows the optimum of what is possible nowadays.
At the same time the BMW engineers were able to reduce the share of cobalt contained in the battery by another two thirds. Compared to former technology used by BMW Group, the gravimetric energy density on cell level in the BMW iX3 is around 20 percent higher.

With the BMW iX3 the raw materials Cobalt and Lithium for the first time are purchased by BMW directly and then handed over to the producer of the battery cells.

In addition, scalability and the compact design of the high-voltage battery unit have been further optimised. The battery cells are grouped into modules at specialised BMW production locations and finally assembled as high-voltage battery packs aligned to each model. The high-voltage battery unit in the BMW iX3 is installed in an extremely flat position in the vehicle floor. Thanks to this arrangement, there is no loss of space for passengers and the luggage compartment compared to the conventionally powered versions of the BMW X3.

Greater range thanks to high efficiency rather than a bigger battery

With a net energy content of 74 kWh*, the high-voltage battery unit installed in the BMW iX3 achieves a range of more than 440 km* in the legislative WLTP test cycle. Within its segment, the BMW iX3 boasts not only a unique low power consumption of less than 20 kWh/100km* accordingly to the WLTP test cycle, but also stands for a novel ratio between battery size and range.
Thanks to the favourable efficiency rating of the drive components and the high energy density of the high-voltage battery unit, the BMW iX3 achieves a range that is only possible for common electric vehicles with larger and thus heavier batteries.

Positive environmental impact secured.
The “real” ecological footprint of electric vehicles is sometimes questioned, particularly in markets still having a low percentage of green electricity in the public power grid. At the BMW Group every electrified model has to proof that for the entire cycle, comprising raw material procurement, supply chain, production and usage phase as well as recycling, its CO2 balance is substantially better than the one of a conventionally powered sibling.  For the BMW iX3 the related advantage is more than 30 percent compared to a BMW X3 sDrive 20d when average European power supply is used during the car’s usage phase. If the vehicle is charged with green electricity the advantage is around 60 percent.

Furthermore, in analogy with the BMW i3 Plug&Play technology, the high-voltage battery featured in the BMW iX3 is planned for a second life as a stationary battery pack for the period following the first long life in the car. This way the already positive CO2 balance of the BMW iX3 can be further improved.

* =  preliminary data

Munich. BMW i is preparing to launch the next generation of solely electrically powered models. Three of the brand’s electric models are currently going through a key phase of their series development process at the BMW Group’s winter test centre in Arjeplog, Sweden. Together with the BMW iX3 already due to go on sale next year, the BMW i4 and the BMW iNEXT, being brought to market in 2021, are also completing an intensive test programme. Within the framework of comprehensive vehicle testing, their drive and suspension components are being put to the test under extreme weather and road conditions. The testing area situated at the edge of the Arctic Circle provides the ideal requirements for this purpose. On the icy surfaces of frozen lakes, on snow and in the bitter cold, the electric motors, the high-voltage batteries and the power electronics of BMW eDrive technology as well as the suspension control systems are demonstrating their high level of performance and reliability.

The latest chapter of the BMW Group electrification strategy will be heralded by a Sports Activity Vehicle. Starting next year, the BMW iX3 will already feature the fifth generation of BMW eDrive technology for the first time. An exceptionally powerful electric motor and a high-voltage storage unit featuring state-of-the-art battery cell technology facilitate purely electric driving pleasure in a new dimension. With a range of over 400 kilometres* and the possibility to use DC charging stations with a capacity of 150 kW to charge its battery, the first all-electric SAV is ideally suitable for day-to-day use and long-distance travel. The BMW iX3 will be the first model produced for the entire global market by the BMW Brilliance Automotive Joint Venture at the Chinese production location in Shenyang.

The BMW i4 delivers locally emission-free driving pleasure combined with outstanding sportiness. The four-door coupe positioned in the premium midrange segment combines a dynamic design with inspiring performance and a high level of ride comfort. Fifth-generation BMW eDrive technology featured by the BMW i4 facilitates a range of over 600 kilometres*. Moreover, the electric motor’s spontaneous power development can be utilised above all to achieve a dynamic driving experience. The BMW i4 sprints from a standstill to 100 km/h in a mere 4 seconds and reaches a top speed of over 200 km/h. The BMW i4 will be produced at the BMW Munich plant starting 2021.

With the proportions and dimensions of a luxury Sports Activity Vehicle, a fifth-generation electric drive unit and systems for highly automated driving, the BMW iNEXT embodies the future of driving pleasure in a particularly comprehensive way. As the BMW Group’s future modular construction system, it combines the latest innovations in the areas of design, automated driving, connectivity, electrification and services (D+ACES) defined by the NUMBER ONE > NEXT corporate strategy. BMW eDrive ensures a range exceeding 600 kilometres*. Furthermore, the car is equipped with the latest connectivity features and designed for Level 3 automated driving. The BMW Group’s new technology flagship will be produced at the BMW Dingolfing plant as from 2021.