Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Munich. With a brace of victories in the “Best Cars” competition, BMW has backed up its successful end to 2023 with a similarly fruitful beginning to 2024. The BMW 2 Series Coupé wrapped up class victory in the compact segment for the third time in succession, while the BMW X1 led the way in the “compact SUV” category. The “Best Cars” award – voted on by readers of German motoring magazine “auto, motor und sport” and in its 48th edition this year – is one of the most prestigious in the European automotive industry. Almost 100,000 respondents took part in the survey, selecting one overall winner and one “imported car” champion from a field of 455 models across 13 vehicle categories.

The start of 2024 was also marked by class victory for the new BMW 5 Series Sedan in the “Large Car” category of the “Women's Worldwide Car of the Year” award. 75 female automotive journalists from 52 countries picked out their favourites from a total of 62 vehicles in five categories. Intended to showcase the influence of women in the automotive industry and presented for the 14th time this year, this prize takes into account factors such as safety, quality, price, design, ride comfort, everyday usability and environmental impact. The new BMW 5 Series Sedan won over the jury members with its electrified drive system line-up (including the fully electric BMW i5), as well as its spaciousness, advanced technology and now fully vegan interior.

This successful beginning to the year saw BMW building on its run of success in a large number of awards in 2023. Models from the premium brand’s current range claimed numerous prizes in both its home market of Germany and its most important sales regions internationally. The winners stretched across all the relevant categories, with compact models, luxury vehicles and high-performance sports cars from BMW M GmbH all making waves. As well as vehicles powered by combustion engines, the readers and juries also recognised a strikingly high number of representatives from BMW’s constantly expanding electric mobility range.

“We’re very proud that our various BMW vehicles have won awards in so many national and international competitions. This also shows that we have attractive models in all segments that excite people,” says Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales. “The response to our models with all-electric drive systems is particularly pleasing. This ties in with the strong demand from customers and supports the BMW Group’s commitment to ramping up electric mobility in all areas.”

Newcomer to the ranks of high-performance models and a fully electric Sports Activity Vehicle both win a “Golden Steering Wheel”.

The “Golden Steering Wheel” presented by German publications “Auto Bild” and “Bild am Sonntag” is one of the most prestigious distinctions in the European car industry. BMW took two of these coveted trophies back to Munich in 2023. The BMW M3 Competition Touring with M xDrive (fuel consumption, combined: 10.4 – 10.1 l/100 km [27.2 – 28.0 mpg imp]; CO₂ emissions, combined: 235 – 229 g/km in the WLTP cycle) ranked first in the “sports cars” category and the fully electric BMW iX1 topped the “compact class”.

Both models added a string of other international awards to their collections over the course of 2023. For example, the first ever BMW M3 Touring – which combines the dynamic prowess of a high-performance car with impressive levels of practicality – was elected sports car of the year in the category for vehicles costing up to 120,000 euros by readers of “Auto Bild Sportscars” magazine. And acclaimed British TV programme “Top Gear” honoured the BMW M GmbH newcomer with the title “All The Car You'll Ever Need” in its “Car of the Year” awards.

The BMW iX1 collected a trio of awards in China, including “All-Electric Premium SUV of the Year”. It also won the French “Automobile Award 2023” in the “Green Tech” category and the “autonis Award” bestowed by readers of “auto, motor und sport” to the year’s most attractive new design.

Fully electric BMW i5 enjoys immediate success around the world.

The new BMW 5 Series Sedan and BMW i5 also claimed an “autonis” prize. Now also available with a fully electric drive system for the first time, the new edition of the world’s most successful business sedan was also named “Car of the Year” by Portuguese magazine “Frontline”. The BMW i5 was also presented with equivalent awards in Norway and Denmark, both particularly important markets for electric vehicles. Norwegian daily “Dagbladet” teamed up with online portals “DinSide” and “Elbi24” to celebrate the BMW i5. While in Denmark, the i5 fought off competition from six other models to gain the most votes for “Car of the Year” in a final round made up exclusively of fully electric models. The jury of 20 Danish motoring journalists chose the BMW i5 as their winner by a large margin.

Chinese publication “Auto World” crowned the BMW i5 as “Most Anticipated Premium Executive Sedan of the Year”, and the fully electric business sedan also collected three awards in Great Britain: “The Car Expert” put the BMW i5 in top spot in its “Best Large Car Award”, it was named “Premium Car of the Year” in the “2024 Electrifying.com Awards” and the “Comfortable Cruiser” topped its class in Carwow’s “Car of the Year Awards 2024”.

The awards underscore the ability of the new BMW i5 Sedan to win people over with numerous different qualities: from character-rich design, a unique balance between sportiness and comfort, innovative equipment features and progressive digital services to a drive system whose power is matched by its capability over long distances. And it also uses latest-generation BMW eDrive technology to transfer the brand’s signature dynamic ability to the road with zero local emissions. In addition, adaptive recuperation and an intelligent combination of heat pump technology for heating and cooling the interior, drive system and high-voltage battery help to give the BMW i5 eDrive40 Sedan (electric power consumption, combined: 18.9 – 15.9 kWh/ 100 km in the WLTP cycle) a range of 498 – 582 kilometres (309 – 362 miles) in the WLTP cycle.

BMW’s electric mobility offensive is recognised with awards.

The BMW brand’s fully electric model line-up as a whole enjoyed a successful year worldwide in 2023. As well as the BMW iX1 and BMW i5, this was particularly true of the BMW i7 and BMW i4. In Great Britain alone, these two models were both among the winners in seven awards. Both won the “Auto Express New Car Award” in their respective vehicle classes. The BMW i4 also claimed the “Pocket-lint Award” and “Business Car Award”, and the BMW i7 celebrated success in both the “What Car? Electric Car Awards” and the “What Car? Car of the Year Awards”. The fully electric luxury sedan racked up five prizes in China, too, including the “Car of the Year” distinction from leading online magazine “sohu.com”.

There was also much to celebrate in France and the USA, where the BMW i7 was given the “Best Overall and Best Value” rating from “Money” magazine and praised by “wards auto” magazine for its standout luxury ambience and digital user experience with BMW Theatre Screen in the rear compartment. Renowned US magazine “car and driver” named both the BMW i4 M50 (electric power consumption, combined: 22.5 – 18.0 kWh/ 100 km in the WLTP cycle) and BMW i4 eDrive40 M50 (electric power consumption, combined: 19.1 – 16.1 kWh/ 100 km in the WLTP cycle) among the “Best 10” of 2023.

Top marks and distinctions for the BMW 3 Series and BMW 4 Series ranges, the BMW M2 and the BMW X3.

BMW set the seal on a successful year in Germany with a two-pronged triumph. The BMW 3 Series and BMW X3 closed out 2023 with class victory in the coveted “Auto Trophy”. The BMW 3 Series Sedan and BMW 3 Series Touring, for example, took clear victories in the hotly contested midsize segment of the readers’ survey conducted by German title “Auto Zeitung”, racking up 19.0 per cent of the vote. This was the seventh class win in a row for the 3 Series. Meanwhile, the rugged aura, interior spaciousness and commitment to electrification of the BMW X3 helped it account for 15.3 per cent of the votes cast and therefore the highest points total in the high-volume vehicle segment of “SUVs costing 30,000 – 60,000 euros”.

The BMW 3 Series was a particularly prolific award-winner in Great Britain. In the “Business Car Awards”, the 3 Series won the “Best Premium Car” prize, and it also gained entry to the “Hall of Fame” of “Fleet News” magazine as the “Most Reliable Company Car”. The BMW 3 Series won twice in the “What Car? Used Car Awards”, topping both the “Used Executive Car” category and overall “Used Car of the Year”. And then there was the “Best Used Hybrid Executive Car” distinction for the BMW 330e Sedan (fuel consumption, combined: 1.9 – 1.4 l/100 km [148.7 – 201.8 mpg imp]; electric power consumption, combined 20.1 – 18.1 kWh/100 km; CO₂ emissions, combined: 43 – 32 g/km in the WLTP cycle). The plug-in hybrid model also tasted success in the USA, where “Money” magazine described it as “Best for Handling”.

Adding to the wave of success enjoyed by the BMW 3 Series, the BMW 4 Series – with its standout sporting appeal – also enriched the brand’s glittering international reputation in the premium midsize segment. The best example of this came in the BMW 4 Series Coupé and BMW 4 Series Convertible’s showing in the “What Car? Car of the Year Awards” in Great Britain. The closed-roof two-door won the “Coupe of the Year” for the third year in succession in 2023. And this year its open-top sister model also won the “Convertible of the Year” award.

Two other British awards were claimed by the BMW M2. It was voted “Best Performance Car” in “The Car Expert Awards”, and the compact high-performance sports car also took the title of “Performance Car of the Year” in the “Auto Express New Car Awards”.

_{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

_{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

_{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

_{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

_{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

_{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

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Munich. The new features set to enhance the BMW model line-up from autumn 2023 centre on the latest advances in terms of digitalisation. The new BMW X1 and BMW 2 Series Active Tourer will both be equipped with the upgraded BMW iDrive featuring QuickSelect and BMW Operating System 9 from November 2023. The BMW Digital Premium offering, with its highly customisable selection of online-based services, is also being introduced in both model series at the same time. Plus, extra digital services will be made available for a large number of current models via Remote Software Upgrade. Meanwhile, an extended range of functions will also add to the appeal of the My BMW App.

When it comes to automated driving systems, the highlight is without doubt the new Highway Assistant, which is also due to become available for models in the BMW 7 Series range from March 2024 following its premiere in the new 5 Series Sedan. Autumn 2023 will also bring additions to the choice of exterior colours and light-alloy wheels for selected models.

More intuitive and easier to use than ever: new BMW iDrive with QuickSelect.

From November 2023, the upgraded BMW iDrive with QuickSelect will be fitted as standard in all model variants of the new BMW X1, the all-electric BMW iX1 and the new BMW 2 Series Active Tourer, enabling numerous vehicle functions to be operated even more intuitively and easily. The latest incarnation of the display and control/operation system is based on BMW Operating System 9 and is packaged together with the BMW Curved Display and BMW Intelligent Personal Assistant.

The new BMW iDrive features a redesigned home screen and the QuickSelect rapid-access tech, bringing an improved menu structure that takes its cue from consumer electronics devices. The new home screen displays the navigation system’s map view or other individually configurable graphics in the control display at all times. On the same level, function icons appear in a vertical arrangement on the driver’s side of the display. Drivers can switch between icons with a vertical swipe of the finger. The QuickSelect feature allows the function selected in this way to be activated directly without having to enter a submenu.

BMW Operating System 9 was developed in-house by the BMW Group and is based on an Android Open Source Project (AOSP) software stack for the first time. It provides the basis for a broader offering of digital content that serves information and entertainment, shorter function update cycles and improved accessibility to a host of specific online services.

New BMW Digital Premium offering: customised selection of gaming, video & music streaming and other online services.

The new BMW Digital Premium offering will be brought out in Germany in November 2023 alongside the introduction of BMW Operating System 9. It will be available as an option for BMW X1, BMW iX1 and BMW 2 Series Active Tourer models and can be ordered from the BMW ConnectedDrive Store, which has now been expanded with the addition of further third-party apps. This means customers can enjoy in-car use of all the apps available in their country, e.g. for video and music streaming, news or gaming, as part of a package. In addition to this, BMW Digital Premium also includes enhanced navigation functions along with added customisation options thanks to extra My Modes, for instance.

As with all other ConnectedDrive Upgrades, BMW Digital Premium can be obtained from the ConnectedDrive Store either on the website, in the My BMW App or directly in the car. And, from November 2023, it will be even easier for customers to add ConnectedDrive Upgrades, as it will then be possible to not just select them directly from their vehicle, but to pay for them at the same time. In other words, instead of being redirected to the app or internet to complete their order, customers will be able to carry out the entire process, including payment, from the comfort of their car.

This new offering is designed to allow customers to put together a customised selection of digital services from the growing variety on offer – one that is perfectly suited to their personal requirements. BMW Digital Premium is available in Germany, for example, for €9.98 a month or from mid-2024 (provisionally) for an annual fee of €99 (both including VAT). The package also covers data usage for all digital services and the apps available from the BMW ConnectedDrive Store, including music and video streaming. Customers can take advantage of a free three-month trial period that will allow them to sample all the BMW Digital Premium services and content.

A new form of in-car gaming unique in the automotive sector is one of the highlights of BMW Digital Premium. BMW is presenting a wide selection of casual games that use a smartphone as the controller in collaboration with the AirConsole gaming platform. The games can be played in either solo or multiplayer mode when the vehicle is stationary as a way of passing the time while e.g. waiting for the high-voltage battery in the BMW iX1 or the BMW 2 Series Active Tourer plug-in hybrid models to recharge. About ten titles will initially be available to play, including racing, sport, quiz and skill games, and the range will continue to grow.

Besides audio streaming, BMW Digital Premium also lets the occupants enjoy a wide variety of video streaming services (powered by Xperi TiVo) on the control display while the car is stationary. This offers customers access to an ever-growing selection of aggregated video content, such as news and live or on-demand streaming of movies and series, for instance, along with country-specific content. Available with BMW Digital Premium in the USA, UK, South Korea, France, Italy, Germany and Spain, the Video App will feature, among other things, the Pluto, Bloomberg Television, Deutsche Welle, Al Jazeera and TED portals. In Germany, the package will additionally include the tagesschau news service app as well as the popular streaming service JOYN. Country-specific content will also be offered from the outset in Italy and the USA. The portfolio of video streaming platforms will keep evolving and will be gradually rolled out to other countries too.

Enhanced navigation functions, additional My Modes.

One of the key benefits of BMW Digital Premium is the enhanced functionality of the cloud-based navigation system BMW Maps. For example, real-time traffic information (RTTI) with colour coding shows how freely traffic is flowing across the entire map area, even if route guidance is not activated. Other functions include 3D visualisation of buildings and surrounding elements in the map view and extended information on parking facilities. The driver is also proactively notified of the current traffic situation and estimated time of arrival when setting out to destinations they drive to regularly. If necessary, the system will even propose an alternative route. Turn-off instructions and lane recommendations are shown in realistic form in both the information display and the optional BMW Head-Up Display.

In Germany and other European countries, BMW Digital Premium offers the additional benefit of allowing drivers to pay parking fees directly from their vehicle in parking zones that support this payment method. And drivers in Germany also have the option of settling fuel bills digitally from their car after refuelling at participating filling stations. In both cases, payment is made using a credit card that is first registered with the partner company Parkopedia via the My BMW App.

In addition, BMW Digital Premium adds Expressive Mode, Relax Mode and Digital Art Mode to the choice of My Modes, opening up still greater scope for customising the driving experience. And it also brings new variants for both the Welcome Light sequence and the graphics visualising the BMW Intelligent Personal Assistant. 

Current Remote Software Upgrades for enhanced driving pleasure.

The Remote Software Upgrades bring existing digital functions right up to date. At the same time, new features and improvements to quality can also be imported into the car over the air. The latest in-car gaming and video-streaming services for BMW models will be made available in this way for the majority of vehicles with BMW Operating System 8.5 in autumn 2023.

Customers also receive notification of the Remote Software Upgrades in the My BMW App. Another option is for upgrades to be downloaded via the My BMW App and transferred to the vehicle before initiating the installation process there.

Extra functions for the My BMW App.

The My BMW App for smartphones provides customers with a direct link to their car and, depending on the vehicle configuration and country, offers them the benefit of numerous functions designed to make day-to-day mobility even more straightforward. This includes information transferred to the user’s smartphone on their vehicle’s status, servicing requirements, charging status and range, as well as remote access to functions for vehicle locating, locking and unlocking the doors, climate control and monitoring the car’s immediate vicinity. Charging-optimised routes can also be planned via the My BMW App and destination addresses sent from a smartphone to the vehicle’s navigation system. From autumn 2023, it will also be possible to enter mid-journey stops as part of the process.

And from March 2024, customers with compatible Android smartphones will also be able to use the My BMW App to operate the Remote Control Parking and Manoeuvre Assistant functions available with the optional Parking Assistant Professional and BMW Digital Key Plus. The My BMW App will also indicate the status of the alarm system on suitably equipped vehicles and show how it can be fully or partially activated.

New Highway Assistant also coming soon for the BMW 7 Series.

BMW has become the first carmaker to gain approval from Germany’s Federal Motor Transport Authority for semi-automated driving at speeds up to 130 km/h (81 mph). As a result, the BMW Highway Assistant already available in the USA and Canada is now set to become an extremely innovative component of the optional Driving Assistant Professional package in Germany too. The new function lets the driver take their hands off the steering wheel and put them in a comfortable position while driving. First launched in the new BMW 5 Series Sedan, it will also become available to use in the BMW 7 Series luxury sedan from spring 2024.

The BMW Highway Assistant can operate on multi-lane roads with structurally separated carriageways, with the function’s availability indicated to the driver in the information display. On suitably designated stretches of road, the driver is able to take their hands off the steering wheel for longer periods and position them comfortably, provided they continue to pay attention to what is happening on the road and are able to take over the steering again at any time. The Active Lane Change Assistant with eye confirmation included as part of the new BMW Highway Assistant adds another layer to the automated driving experience. As soon as the traffic situation permits, it is capable of performing the necessary steering movements for an overtaking manoeuvre, for example, and adjusting the vehicle’s speed as required. Plus, for the first time, the driver is able to initiate a lane change suggested by this system by simply looking in the exterior mirror to confirm it.

Additional exterior colour for the new BMW 5 Series Sedan, new 21-inch light-alloy wheels for the 7 Series.

A new shade is already being added to the selection of exterior colours for the new BMW 5 Series Sedan, just a short time after its launch. The Fire Red metallic paint finish will be made available for the BMW i5 M60 xDrive Sedan (electric power consumption combined: 20.6 – 18.2 kWh/100 km in the WLTP cycle) from November 2023, as well as for all other model variants of the new business sedan specified with the M Sport package.

A further highly exclusive design of light-alloy wheel will be added to the range of optional extras for the BMW 7 Series from November 2023. At the same time, 21-inch BMW Individual light-alloy wheels in multi-spoke design will also be available for all model variants of the luxury sedan. They have a bi-colour finish and are fitted with mixed-size tyres.

All of the stated model variants, equipment features, technical data and fuel/electric power consumption and emissions figures relate to the offering in the German market.

Munich. BMW is consistently continuing its model offensive in the field of
e-mobility and is presenting another all-electric variant of the new Sports Activity Vehicle (SAV) in the premium compact segment. The BMW iX1 eDrive20 (combined power consumption: 17.2 – 15.4 kWh/100 km according to WLTP; CO₂ emissions: 0 g/km, provisional values) enables a particularly attractive and at the same time economical entry into the world of premium electric mobility. The second all-electric model variant of the compact SAV is powered by an electric motor with a maximum output of 150 kW/204 hp (with temporary boost) and has a range of 430 to 475 kilometres (provisional values according to WLTP).

By expanding its range in the premium compact segment, the BMW Group is opening up locally emission-free driving pleasure to broad target groups and thus providing additional impetus for the ramp-up of e-mobility. The new BMW iX1 eDrive20 will be available from the start of production in November 2023 at a recommended retail price of 47,900 euros (incl. VAT). Like the BMW iX1 xDrive30 (combined power consumption: 18.1 – 16.8 kWh/100 km according to WLTP; CO₂ emissions: 0 g/km) it is manufactured at the BMW Group plant in Regensburg.

Highly efficient electric drive, state-of-the-art charging technology, excellent range.

As in all of the brand's current electric vehicles, the new BMW iX1 eDrive20 also uses the current fifth generation BMW eDrive technology. A highly integrated drive unit on the front axle of the new entry-level model generates an instantaneously available maximum torque of 247 Nm in addition to the maximum output of 150 kW/204 hp. The compact SAV accelerates from zero to 100 km/h in 8.6 seconds. Its top speed is electronically limited to 170 km/h.

The high-voltage battery, which is housed in the vehicle floor to save space, has a usable energy content of 64.7 kWh. Its high energy density, together with the efficiency of the e-motor, contributes to the the car’s favourable power consumption and delivers an excellent range compared to the competition. The Combined Charging Unit of the new BMW iX1 eDrive20 enables AC charging with up to 11 kW as standard. This allows the high-voltage battery to be charged from zero to 100 percent of its capacity within 6.5 hours. Three-phase AC charging with an output of up to 22 kW is optionally available. This reduces charging time to 3:45 hours. The battery can be charged using direct current with a power of up to 130 kW. The battery's state of charge can be increased from 10 to 80 percent within 29 minutes at a fast charging station.

The short charging times result from a particularly efficient charging software among other things. The charging power can be very specifically controlled while energy is being fed in. In addition, anticipatory thermal management ensures that the temperature of the high-voltage battery is optimally controlled in good time before a stopover at a fast-charging station. When the navigation system is active, the battery is automatically pre-conditioned before a planned charging stop. Pre-conditioning the battery can be manually activated and deactivated by the customer at any time.

Advanced operation thanks to new BMW iDrive with "QuickSelect".

The new BMW iX1 eDrive20 offers a comprehensive range of standard equipment, including the BMW Maps navigation system, 2-zone automatic air conditioning, numerous modern driver assistance systems, the Parking Assistant including Reversing Assist Camera and numerous innovative digital services. The new BMW iDrive with "QuickSelect" and the new BMW Operating System 9 are also standard equipment. It enables a wider range of digital content for information and entertainment, faster update cycles for over-the-air functions as well as optimised access to many specific online services such as 3rd party apps, extended navigation and parking services and additional possibilities for personalisation, for example through further My Modes. In this way, the BMW Operating System 9 also creates the conditions for the customer to customise the system to a high degree with additional digital services, which are available with the new BMW Digital Premium offer.

The BMW Curved Display is the heart of the display and control system. It consists of a 10.25-inch Information Display and a Control Display with a screen diagonal of 10.7 inches under a common glass surface curved towards the driver. The latest BMW iDrive generation features a redesigned start screen with "QuickSelect".
This means that the system has received an improved menu structure, oriented towards devices from the consumer electronics sector. "QuickSelect” enables functions to be accessed directly without having to switch to submenus. This means that the new BMW iDrive is even more consistently geared towards intuitive touch operation and control via natural language.

Munich. When the snow starts falling and the roads get icy, the new BMW X1 and new BMW iX1 are in their element. Their robust character profile and BMW xDrive provide all the necessary tools for the job at hand – and in winter training on the glacier above Sölden, Austria they are showcasing the benefits of fully variable power transfer to all four wheels once again. What is more, the new edition of the compact Sports Activity Vehicle (SAV) is now available with three variants of intelligent all-wheel drive. Whether it’s joining forces with mild hybrid petrol and diesel engines, a plug-in hybrid drive system or all-electric power in the new BMW iX1, BMW xDrive serves up assured progress and wintry driving pleasure on the snow-packed test routes of Austria’s Ötztal region.

Six model variants of the new SAV with BMW xDrive are now on sale. Four of these are here in Sölden to shine a spotlight on the intelligent all-wheel-drive system in all its variety. The most powerful petrol- and diesel-engined representatives of the new BMW X1 embody the transfer of drive to all four wheels – as required at any time – in its original form. 48V mild hybrid technology provides these models with an extra electric power boost, which optimises efficiency and, most prominently, sharpens power delivery.

In the new BMW X1 xDrive23i (fuel consumption combined: 7.2 – 6.5 l/100 km [39.2 – 43.5 mpg imp]; CO₂ emissions combined: 163 – 146 g/km in the WLTP cycle; NEDC figures: – ) this produces an overall output of 160 kW/218 hp. The new BMW X1 xDrive23d (fuel consumption combined: 5.4 – 4.8 l/100 km [52.3 – 58.9 mpg imp]; CO₂ emissions combined: 141 – 125 g/km in the WLTP cycle; NEDC figures: – ) develops 155 kW/211 hp. In both cases, the drive power produced by the combination of combustion engine and electric motor is split between the front and rear wheels via a bevel gear and an electrohydraulically controlled hang-on clutch. Interlinked with DSC (Dynamic Stability Control), this system responds to changes in conditions in a fraction of a second and directs power to where it is needed.

The new BMW X1 xDrive30e (fuel consumption combined: 1.0 – 0.7 l/100 km [282.5 – 403.5 mpg imp]; electric power consumption combined: 20.9 – 18.0 kWh/100 km; CO₂ emissions combined: 23 – 16 g/km in the WLTP cycle; NEDC figures: – ) is the most powerful of the two plug-in hybrid options for the new BMW X1. Here, a three-cylinder petrol engine driving the front wheels and an electric motor sending power through the rear wheels develop system output of 240 kW/326 hp. The precisely controlled interplay of combustion engine and electric motor delivers hybrid-specific all-wheel drive. At the winter test in Sölden, this is evident most strikingly in the instantaneous availability of power when pulling away and the cars’ sure-footed traction on snow-covered surfaces.

With one electric motor at the front axle and one at the rear, the new BMW iX1 xDrive30 (electric power consumption combined: 18.1 – 16.8 kWh/100 km; CO₂ emissions combined: 0 g/km in the WLTP cycle; NEDC figures: – ) also offers customers a drive concept in which the transfer of power to all four wheels is an inherent element of its design. Together, its duo of electric motors generate maximum output of 230 kW/313 hp, which can be translated into driving pleasure extremely effectively on the snow-covered tracks of the winter testing facility, as elsewhere.

In the electrified drive variants of the SAV, credit for the impressive traction on display goes to a globally unique drive torque control system – an AWD-specific version of near-actuator wheel slip limitation (ARB-X). This allows the power requested by the driver to be distributed even more precisely to optimise not only the traction and directional stability of the new BMW iX1 xDrive30 and new BMW X1 Drive30e, but also their agility and driving performance. When moving off on slippery ground or driving dynamically through corners, for example, the amount of drive sent through the rear wheels is increased as required to prevent the front wheels from spinning and to enhance the car’s agility.

Improving safety and therefore the driving experience on challenging terrain, meanwhile, are driver assistance functions offered for the first time in the segment occupied by the new BMW X1. These include camera feeds sent to the control display when the Hill Descent Control and drive-off assistant systems are in use, helping the driver to navigate tricky mountain routes and negotiate ice- and snow-affected surfaces.

Regensburg. Today’s start of production for the fully-electric BMW iX1* in Regensburg illustrates the pace with which the BMW Group is ramping up electromobility. As announced almost two years ago, all German plants can now produce electric cars. The smallest model among the BMW Sports Activity Vehicles will boost the volume of electric vehicles. Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production, already announced the next milestone at the start of production: “We are delivering the goods. By 2024, at least one in three BMWs coming out of our Bavarian plants will be an electric car.” Further proof, then, that the BMW Group is systematically implementing its electrification strategy, relying on speed and short distances. The high-voltage battery in the BMW iX1* also comes from Regensburg.

Bavarian Minister of Transport Christian Bernreiter: “Bavaria is Germany’s number-one state for cars and has a long tradition of building vehicles. However, that success doesn’t just lie in the achievements of the past, but also in research, development and innovation. The BMW iX1* and its high-voltage battery underline that BMW can master the future. That this fully-electric car will come off the production line in Regensburg also represents a strong commitment to Bavaria as a car-building location.”

The start of production for the new BMW iX1* means BMW Group Plant Regensburg is now manufacturing all drive technologies on a single line as part of its flexible production process – for combustion-engine, plug-in hybrid and fully-electric models. According to Carsten Regent, head of BMW Group Plant Regensburg: “The electrification and transformation of the plant gives me optimism for the future. Our aim now – also with the new BMW iX1* – is to continue to impress customers all over the world with cars made in Regensburg.”

BMW iFACTORY: Digital twin of Plant Regensburg

Lean, green, digital: With its BMW iFACTORY, the BMW Group is setting new standards and defining the future of automotive production. This is also evident at the Regensburg location, where the plant is a trailblazer for digitalisation. As part of a recent pilot project, the plant was digitally mapped. The resulting digital twin enables highly efficient planning of future plant structures and production facilities. The plant’s paint shop, for instance, relies on artificial intelligence: Paint surfaces are scanned to ensure flawless quality and then finished using a fully-automated programme customised for each vehicle to deliver a perfect customer experience. Artificial intelligence is also used in vehicle assembly at Plant Regensburg – specifically, AI-supported image recognition methods that assist employees with quality inspections. The AIQX (Artificial Intelligence Quality Next) computer system that is used for this learns to recognise objects such as a person from sample images, making it a useful supplement to conventional, camera-based quality inspections.

Predictive maintenance ensures that technical faults, e.g. in conveyor systems, are detected early, before system downtimes can occur. Installations and machinery are monitored through automated evaluation of process data.

Short distances: high-voltage battery from neighbouring production facility

Avoiding consumption and conserving resources: The BMW iFACTORY is also about ensuring short distances for logistics. “The close link between component and vehicle production is part of our strategy,” says Markus Fallböhmer, head of Battery Production at the BMW Group. The company is moving at a rapid pace, especially considering that the first of five coating lines for battery cells only went on-stream at the Regensburg electric component production facility in April 2021. “We put our new high-voltage battery assembly line into service in October. Now, we are already supplying the neighbouring vehicle plant with high-voltage batteries for the BMW iX1*,” explained Fallböhmer. By the end of the year, over 400 employees will be working in electric component production at the 45,000- square-metre facility in Regensburg.

1.6 billion euros invested in electric components at German sites to date

By the end of 2022, the BMW Group will have invested a total of more than 1.6 billion euros in electric component production at its German locations in Dingolfing, Leipzig and Regensburg. More than 3,300 employees currently work in BMW Group electric component production at those sites.

Please find attached the specifications of the BMW iX1 xDrive30, valid from 11/2022.

Goodwood. All eyes will be on BMW M GmbH at the 2022 Goodwood Festival of Speed, as BMW’s legendary Motorsport division celebrates five decades of success. Festivalgoers will witness the world premiere of the first-ever BMW M3 Touring and the UK premiere of the new BMW M4 CSL, as both take to the hill throughout the world-famous four-day event. All this against the backdrop of a striking central feature sculpture on the lawn of Goodwood House, designed as a homage to 50 years of motorsport excellence as it showcases some of the most iconic models from BMW M. Elsewhere, visitors will be able to see – and in some cases, drive – the latest models from BMW’s exciting range, including the new BMW iX1, i7, i4 and iX M60.

For the first time in its history, the BMW M range will be complemented by a BMW M3 Touring which is a distillation of the technological prowess and know-how from the BMW M3 and M4 family, combined with the practicality of a five-door touring model. This latest BMW M model will be unveiled at BMW M at Trackside at 10:00 am (BST) on Thursday 23 June, alongside a high-performance M3 Touring with Performance Parts, and can then be seen on the Hillclimb in the ‘First Glance’ category every day of the Festival.

Alongside the M3 Touring and BMW M3 Touring MotoGP Safety Car on the hill will be the new BMW M4 CSL, celebrating its UK premiere. This ultimate, track-honed, two-seater coupe is defined by a 40hp power hike over the current BMW M4 Competition Coupé to 550hp, while meticulous weight-saving measures – including the use of carbon-fibre for the roof, bonnet and boot lid – achieve a 100kg reduction in overall weight (in standard specification in the German market). As a result, the new BMW M4 CSL has recorded the best-ever lap-time for a BMW road car at the Nürburgring’s Nordschleife circuit.

With BMW M GmbH as the honoured marque, the Central Feature in front of Goodwood House will present an eye-catching display of BMW M cars past, present and future. BMW UK will add its legendary BMW 3.0 CSL to the Central Feature, while BMW Group Classic is providing three further examples: the BMW M1 Procar from the late 1970s; a WTCC BMW 3 Series E90; the Le Mans winning 1999 BMW V12 LMR. The display is completed by the BMW M LMDh racecar, that will debut next year.

Besides providing historic BMW M cars for the Central Feature, BMW Group Classic will bring four additional famous race cars to Goodwood’s Hillclimb. Pedro Piquet (BRA), son of three-time F1 World Champion Nelson Piquet, will drive the world’s first turbo-charged F1 World Champion car, the 1983 Brabham BMW BT52.

Steve Soper (UK) will climb the hill in the BMW V12 LMR on Thursday. He is followed by Markus Flasch (CEO of BMW M GmbH, 2018-2021), who will be in the driver’s seat on Friday, Saturday and Sunday.

HRH Leopold Prince of Bavaria (GER) will drive the sharknose BMW 635CSi and Bruno Spengler (CAN) will drive his famous BMW Z4 GTR which features the Michel Vaillant Design from the 2015 Spa-Francorchamps 24h race.

For many, BMW M at Trackside will form the focal point for the long weekend’s celebrations. Crowned by an original BMW M1, the stand will host iconic models from BMW M’s illustrious past, from the legendary BMW M3 E30 to the revered BMW M3 CSL E46. They will take their place alongside a thrilling line-up of modern-day BMW M greats, from the ultimate 635hp BMW M5 CS and track-honed BMW M4 GT3 to the exclusive new BMW M850i Convertible and innovative electric BMW i4 M50. Visitors will be able to catch a glimpse of the future for BMW M, with the innovative BMW Concept XM, a vision of uncompromising high performance and extravagant luxury.

The Stable Yard – once again dedicated to BMW’s latest range of all-electric and electrified models – will offer the chance to see the stunning BMW i Vision Circular, a concept which illustrates the company’s determination to become the most sustainable manufacturer. Optimised for the circular economy and with the goal of achieving 100% recycled and recyclable material use, the BMW i Vision Circular offers a view of a compact yet luxurious fully-electric vehicle with a focus on sustainability for the year 2040.

BMW’s sustainability focus is equally apparent in the new BMW i7, on display in The Stable Yard following its recent unveiling. The latest version of the brand’s flagship saloon is set to redefine the luxury segment with new levels of electrification and digitalisation. Its state-of-the-art all-electric drivetrain is complemented by a blend of luxurious interior design and an astonishing entertainment experience, with the multi-sensory BMW iDrive and unique 31.3-inch 8K BMW Theatre Screen. These attributes are further displayed in the powerful new BMW M760e, a plug-in hybrid with 571hp that delivers scintillating performance yet achieves remarkable efficiency.

The recently revealed BMW iX1 will make its UK debut at Goodwood Festival of Speed, representing another first at the Stable Yard. The third-generation BMW X1 features a sharper design, across-the-board sustainability and cutting-edge digital innovations. Available for the first time with an all-electric drive system, the BMW iX1 xDrive30 is set to offer an electric driving range between 257 – 272 miles (WLTP, provisional figures).

These models will also be joined by the company’s technology flagship, the new BMW iX M60, a fully-electric Sports Activity Vehicle that combines emissions-free driving pleasure and sporting agility with lounge-style luxury and comfort. Powered by two BMW M eDrive electric motors to provide intelligent BMW xDrive all-wheel-drive capability, the BMW iX M60 can accelerate from 0-62 mph in a seamless 3.8 seconds, yet still achieve up to 348 miles (WLTP) of driving range on a single charge.

Members of the public will be able to experience the BMW iX M60’s searing performance for themselves during Friday’s ‘Electric Only’ Motor Circuit Test Drives, where they’ll also be able to take to the circuit behind the wheel of the new BMW i4, the brand’s first-ever fully-electric Gran Coupé, and the practical BMW iX3.

Frank van Meel, CEO of BMW M, said: “There can be no better place to celebrate our 50th anniversary than among our fans at this year’s Goodwood Festival of Speed, surrounded by the iconic cars that have cemented our position in motorsport history. But we’ll also spend our time at the world-famous event looking to the future, with a selection of exciting new models from our innovative electrified line-up, and the global premiere of the eagerly-anticipated first-ever BMW M3 Touring.”

The Goodwood Festival of Speed is being held over four days from 23-26 June 2022.

Com um visual robusto e versatilidade acrescida, o novo BMW X1 personifica uma autêntica experiência de liberdade e independência, seja na condução do dia-a-dia, seja em viagens mais longas.

O design sofisticado e uma seleção mais ampla de equipamentos padrão, realçam o caráter premium característico da marca bávara. O tratamento de superfície, as linhas e os detalhes do design exterior do BMW X1 evidenciam ainda mais o lado desportivo nesta nova geração de modelos.   

No interior, o novo BMW X1 oferece o novo iDrive de última geração, na forma do BMW Live Cockpit Plus de série, que inclui o BMW Curved Display e o BMW Intelligent Personal Assistant, que agora ganhou funcionalidades adicionais. Todo o sistema foi pensado para ser ainda mais intuitivo.

Em Portugal, as primeiras novas versões do BMW X1 têm chegada prevista para outubro deste ano.

O BMW X1 vai chegar com opções híbridas plug-in e duas variantes de alimentação convencional com tecnologia mild hybrid de 48V.

O novo BMW iX1 traz à experiência premium o prazer e conforto de conduzir livre de emissões. O BMW iX1 xDrive30 é, aliás, o primeiro carro elétrico de tração às quatro rodas introduzido pela marca no segmento compacto premium.

Equipado com a quinta geração da inovadora tecnologia eDrive, o espaçoso e compacto BMW iX1 impressiona com valores de performance dinâmicos e uma autonomia elevada.

O sistema de tração elétrica nas quatro rodas garante tração e estabilidade direcional em todas as situações. Em termos de aceleração, o novo BMW iX1 demora apenas 5,7 segundos a acelerar dos 0 aos 100 km/h.

O BMW iX1 tem o início de produção marcado para novembro, mas já será possível fazer a pré-reserva de unidades a partir deste mês de junho.