Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle.

For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics.
The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+:  Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

Munich. The BMW Group is now offering customers even broader scope for personalising analysis of their driving stats in the My BMW App and MINI App. The latest update allows drivers to view their personal carbon footprint for the first time.

“Our usage research shows: The information in My Trips is one of the most popular features in the app,” says Dirk Wiedmann, Senior Vice President Sales Steering and Strategy, Digitalization. “We are now expanding this successful function with carbon footprint calculation, giving our customers simple and straightforward access to sustainability-related information via a popular and widely used channel.”

Emissions from vehicle production and use: two sets of figures make up the driver’s personal footprint. 
The personal carbon footprint function has been designed with a technology-open approach and is available for vehicles with combustion engines, as well as plug-in hybrid and fully electric models. At launch, this feature will be rolled out across selected models in various European countries*. Calculation of the personal footprint is based on two central sets of figures.

• Emissions from vehicle use: My Trips analyses the routes the driver has completed and uses the energy consumed in the process to work out the CO₂ emitted. To this end, CO₂ equivalents are calculated using data from the International Energy Agency (IEA). For vehicles with combustion engines, the app calculates the amount of CO₂ emitted based on the fuel consumed. For battery-electric vehicles, it shows the emissions generated when using the average national energy mix – and also tells the driver how high emissions would be by comparison if green energy was used.
• Emissions from vehicle production: These are emissions generated during the manufacturing process. Emissions are recorded from the processing of raw materials, procurement of materials, transport logistics and the production of the model at hand. The BMW Group already sets out the emissions figures for numerous models in the form of Vehicle Footprint Reports. These are calculated according to recognised standards for life cycle assessments and certified by the TÜV Rheinland agency. They can also be downloaded from the BMW Group website.

Ready for electric mobility: My BMW App helps with the transition.

The My BMW App also includes the Electric Vehicle Analysis introduced last summer. This function allows customers whose BMW is powered by a combustion engine to simulate how well a fully electric BMW fits their personal driving profile. Here, the customer selects an electric BMW model as an alternative vehicle in the app. Once the combustion-engined model has made at least 200 journeys and covered a distance of 2,000 kilometres (over 1,240 miles), the analysis shows the journeys the user could have completed on a single charge with the electric vehicle selected, and also flags up charging stations close to frequently visited destinations. More than 100,000 customers had used this analysis by May 2025.

Over 14 million customers around the world use the My BMW App and MINI App. The My Trips function is available in more than 90 countries and is actively used by 1.9 million users.

* The new function is available to users of vehicles for which a TÜV-certified carbon footprint has been calculated. The feature will launch in Germany, Austria, Belgium, France, Luxemburg, the Netherlands and Switzerland, and be available in the BMW 1 Series (code 81GE), BMW 2 Series (31GH), BMW X2 (71GM, 21GM), BMW X3 (11GR, 31GP, 65GP), BMW 5 Series (31FK, 11JF, 71FJ), BMW 5 Series Touring (11HH, 11GW, 21GV), BMW M5 (81FK) and BMW iX (41CF) and MINI Cooper (11GC), MINI Cooper C (11GD), MINI Aceman (31GC) and MINI Countryman (41GA, 11GA).

In the event of enquiries please contact:                                                                   

Corporate Communications

Wieland Brúch
BMW Product Communications
Electromobility and Sustainability
Phone: +49-176-601-72652
E-mail: Wieland.Bruch@bmw.de  

Martin Tholund
Spokesperson BMW Digital Car, Electronics and Software, Technology Partnerships, Digital Products and Services
Phone: +49-151-601-77126
E-Mail: Martin.Tholund@bmwgroup.com  

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de



The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

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X: https://www.x.com/bmwgroup

Munich. The BMW Group is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: infotainment, automated driving, driving dynamics, and basic functions such as vehicle access, climate control, and comfort. The four Superbrains provide more than 20 times the computing power compared to the current vehicle generation and are already designed for upcoming software and function updates, including AI-powered customer experiences.

"Technology openness is the key to BMW's success. Starting with the first model of the Neue Klasse, we will roll out the technologies of the Neue Klasse across the entire future model portfolio – across all segments and all drivetrains. This also applies to our completely newly developed electronic architecture made up of powerful 'Superbrains' and highly interconnected software platforms. This architecture allows us to decouple the development of the vehicle and software from each other. The advantage: More than ever before, all future BMW models will remain digitally up to date via over-the-air upgrades and will receive updates even from the next and subsequent vehicle generations," says Frank Weber, Board Member for Development at BMW AG.

A fundamental component of the digital nervous system is the radically simplified wiring harness. It is based on a so-called zonal wiring harness architecture, which uses 600 meters less wiring and brings 30% weight savings compared to the previous generation. The wiring harness is divided into four zones: front end, center, rear and roof. The Superbrains are connected via high-speed data connections to smaller control units, the zonal controllers, which manage and consolidate the data flow of the electronics in and out of the zones. The wiring in the vehicle is therefore zone-related and can thus be shorter, thinner, and lighter.

A crucial prerequisite for thinner and lighter wiring are the so-called "Smart eFuses". These are digital fuses that replace up to 150 traditional fuses. Smart eFuses can be intelligently programmed for digitally controlled energy distribution to components. The selective activation of components allows for the design of intelligent power modes for various vehicle states such as driving, parking, charging, and upgrading, in which unnecessary consumers can be identified and switched off. Thus, the eFuses make a significant contribution to the 20% improved energy efficiency.

The completely newly developed electronic architecture forms the basis for the next generation SDV. From the launch of the Neue Klasse, the upcoming BMW model generation will benefit from it. The first fully electric derivative of the Neue Klasse will go into series production later this year at the Debrecen plant (Hungary).

The advanced software architecture of the BMW Group builds on this new electronic architecture. With the multitude of digital functions in SDVs, it is crucial that functions can be continuously developed on stable software platforms rather than being newly developed for every new generation. This is precisely what is achieved with the Neue Klasse. In the vehicle the software platforms run on the respective Superbrains, and the vehicle functions run on top of them. The "Shared Service Layer" acts as a connecting element (middleware) and provides, among other things, state-of-the-art cybersecurity and flexible over-the-air updates. It also enables customer-relevant AI functions thanks to intelligent networking of cross-domain data sources.

"With the introduction of the Neue Klasse, we are entering a mode of software development where we achieve software continuity. This means we continuously develop software rather than starting from scratch each time," says Christoph Grote, Senior Vice President BMW Group Electronics and Software. "Based on our advanced software architecture and the fact that today our global development teams generate 130 times more software than ten years ago, we see ourselves in an excellent competitive position. More than ever, our software developers can focus on product innovations."

For the Neue Klasse, the development teams are working on well over 1,000 software modules, over 20 GB of software, and over 500 million lines of code, which will ultimately be integrated into the Superbrains and the rest of the electronic architecture in the vehicle. To achieve this, the BMW Group has established a solid foundation for future-proof and highly effective vehicle software development in recent years. Innovative methods and tools have been anchored in the continuously growing global developer network. At the heart of vehicle software development is the integrated developer environment: a tailored tool-chain called "CodeCraft." The speed and quality of development have been enhanced with the use of a variety of tools that support the software developer with generative AI. CodeCraft runs in the cloud on up to 75,000 virtual CPUs, supports the simultaneous work of well over 10,000 software developers, and records up to 200,000 software builds per day at peak times. This corresponds to a productivity increase of more than 130 times compared to ten years ago.

In the event of enquiries in the period from 11.03.2025 to 21.04.2025 please contact Benedikt Fischer (Benedikt.Fischer@bmwgroup.com). 

O BMW Panoramic iDrive será uma das principais inovações tecnológicas da futura geração de modelos Neue Klasse, sublinhando o compromisso do BMW Group em definir os padrões de mobilidade do futuro.

Panoramic Vision: Um novo nível de conectividade e interação

O elemento central deste sistema é o BMW Panoramic Vision, um ecrã widescreen inovador que se encontra posicionado em toda a largura do pára-brisas, oferecendo informações e funcionalidades essenciais ao condutor, de uma forma intuitiva e personalizada. A projeção de conteúdos do ecrã é realizada diretamente na linha de visão do condutor e do passageiro da frente, melhorando a segurança e a acessibilidade.

Através da tecnologia de realidade aumentada e da sua integração com o ecossistema BMW, o Panoramic iDrive garante que os condutores tenham sempre acesso à informação mais relevante, desde dados de navegação a funções de entretenimento, sem distrações.

Tecnologia sustentável e focada no Futuro

Os modelos Neue Klasse, onde o Panoramic iDrive será implementado, destacam-se também pela sustentabilidade e inovação. Desde a otimização dos processos de fabrico até à eficiência energética e uso de materiais recicláveis, o BMW Group reforça o seu compromisso com a mobilidade sustentável.

Inspiração na experiência do cliente

O novo sistema foi desenvolvido com base em feedback direto dos clientes, refletindo a abordagem centrada no utilizador que caracteriza o BMW Group. “Com o Panoramic iDrive, estamos a redefinir a experiência de condução digital, oferecendo uma interação mais imersiva e intuitiva,” afirmou Frank Weber, membro do Conselho de Administração da BMW AG.

Disponibilidade

O BMW Panoramic iDrive estará disponível[JC1] na próxima geração de veículos Neue Klasse, com lançamento previsto para 2025. Este novo conceito promete transformar o futuro da condução, posicionando o BMW Group como líder na inovação e redefinição da mobilidade premium.

Munich/Las Vegas. The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The holistic system, with its modern, style-shaping design, will be introduced in all new BMW models from the end of 2025.
“High tech meets highly intuitive operation – a quarter of a century of pioneering work and technological leadership in operating concepts has been channelled into the new BMW Panoramic iDrive,” says Frank Weber, member of the Board of Management of BMW AG, responsible for Development.
“The foundations are provided by the new BMW Operating System X. With this advance, we are giving one of the world’s best and most comprehensive infotainment systems even greater capability and once again setting the industry benchmark in multimodal interaction. Starting with the first series-produced Neue Klasse model at the end of this year, the new BMW Panoramic iDrive will form an integral part of all future BMW models.” 

Four elements, one goal: consistent driver focus in characteristic BMW style.
The new BMW iDrive merges four central elements into a unique display and operating concept.

• BMW Panoramic Vision – a Head-Up Display concept newly developed by BMW for projecting content – reflects visible information from A-pillar to A-pillar onto a black printed surface in the lower section of the windscreen. This information is visible to all occupants.
  The most important driving information is projected directly into the driver's line of sight on the left-hand side of the BMW Panoramic Vision (in left-hand-drive cars), above the steering wheel. The driver can personalise the content in the central and right-hand areas of the BMW Panoramic Vision via the central display. The integration of the BMW Panoramic Vision creates a 3D effect for the driver and passengers.
• The new and optional BMW 3D Head-Up Display above the BMW Panoramic Vision now shows integrated navigation and automated driving information directly in the driver’s field of vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up Display is presented in a neatly coordinated way.
  The level of innovation achieved by the two Head-Up display technologies is underlined by several patent applications from the BMW Group resulting from the development of these projection technologies.
• On the central display with matrix backlight technology, the familiar, updated menu structure with QuickSelect ensures optimal operation of the functions and content by touch. Operation is very easy and convenient, as the free-cut-design display is located close to the steering wheel in an ergonomically ideal position. Selected content (widgets) can be carried over to the BMW Panoramic Vision with a swipe on the central display. As many as six widgets are possible and they can be arranged as desired in the BMW Panoramic Vision.
• The new multifunction steering wheel uses BMW’s shy-tech approach, whereby the relevant buttons are illuminated to highlight available functions. The steering wheel serves as the primary physical control, and its buttons provide active haptic feedback. The buttons have a well-judged, relief-like surface, which makes them extremely easy to locate and means the driver can press them without needing to divert their gaze away from the road.
  The arrangement of the buttons follows the familiar principle of driver assistance functions being positioned on the left-hand side of the steering wheel and content-controlling functions on the right-hand side.
  
  

The combination of these four elements re-interprets BMW’s customary “hands on the wheel, eyes on the road” approach, with which BMW sets the benchmark for driver focus and presents a unique form of intuitive, use-friendly and ergonomically optimised operation. The BMW Panoramic iDrive always gives the driver the right information in the right place and at the right time. The system continues the approach of using an optimal combination of analogue and digital controls through the use of switches, buttons, touch and voice control. There are haptic switches for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selectors and window de-icers. Other functions are optimised for operation using touch/voice control or via the multifunction steering wheel, such as telephone functions, media control systems, navigation, assisted driving, personalisation of displays, selection of MyModes and much more besides.

Alongside data-driven learnings on the use of BMW Operating Systems across the global fleet of now more than 22 million connected BMW vehicles, the development phase of the new BMW Panoramic iDrive also included numerous studies conducted in the BMW Group’s usability labs, in which around 3,000 customers were involved. Every decision on the various aspects of the operating logic is therefore based on data and made in a structured manner. Here, the user experience’s extended scope for personalisation has also been aligned with customer preferences and requirements.

BMW Operating System X: intelligent, versatile, fit for the future.
The new BMW Operating System X represents an update of the latest operating system, as used in many BMW models, and is a wholly in-house development from BMW. Like BMW Operating System 9, it is based on an Android Open Source Project (AOSP) software stack. It offers even greater update and upgrade capability than the predecessor system, making it both fit for the future and backwards compatible. It is ready to accommodate additional functions and will keep vehicles equipped with the new BMW Panoramic iDrive at the cutting edge of technology over a long period of time.
“The overall concept of the new BMW Panoramic iDrive with Operating System X has been enabled by a large technological leap forward,” says Stephan Durach Senior Vice President Connected Company BMW Group. “It offers intuitive operation, emotionally engaging experiences and specific personalisation. The new BMW iDrive with Operating System X demonstrates the potential of a software-defined vehicle.”

The expanded intelligence of BMW Operating System X makes it possible to combine the BMW Panoramic Vision, optional BMW 3D Head-Up Display, central display and multifunction steering wheel with one another in such a way that physical and digital experiences merge. For example, an incoming call initially brings up a graphic on the BMW Panoramic Vision. At the same time, a symbol on the relevant steering wheel button that was not previously visible is illuminated in green, indicating the option of taking the call by pressing the button or rejecting it with a swipe on the right-hand side of the steering wheel.
When a navigation destination is entered by touch control or voice command, route guidance alerts are shown on the BMW 3D Head-Up Display and further information on roads and junctions on the BMW Panoramic Vision. A whole map overview can be shown on the central display at any time for broader-scale orientation.

The personalisation of content reaches a new level with BMW Operating System X. The displays in the Panoramic Vision can be adapted to personal preferences. In addition, drivers now also have the option of choosing their own settings for driving attributes such as response and steering characteristics in the My Mode “Personal”. Moreover, pictures chosen by the user can be uploaded as backgrounds for the Central Display and the colourway of the Ambient Lighting and user interface design adjusted to their particular preferences, creating an even more personalised driving experience.

The BMW Intelligent Personal Assistant responds in the accustomed way to the prompt “Hey BMW” or can be called up by pressing the respective button on the multifunction steering wheel. The capabilities of the BMW Intelligent Personal Assistant are being constantly enhanced and will be taken to a whole new level for the Neue Klasse through the integration of Large Language Models (LLM). The use of this technology is focused initially on navigation, allowing the customer to give more extensive spoken commands using natural language: for example: “Take me to a charging station which is close to a food store.” At technology partner Amazon’s booth at CES 2025, visitors can get an initial impression of these capabilities using a beta version of this build of the BMW Intelligent Personal Assistant in a BMW X3. 

As with the current infotainment systems from BMW, the BMW Intelligent Personal Assistant can – if the driver desires – make suggestions proactively based on user behaviour. This intelligence expands further with BMW Operating System X. In relevant situations, the BMW Intelligent Personal Assistant highlights driver assistance systems, which are rarely used by the driver. As a kind of reminder, the system suggests activating Sport Mode on suitable routes if the driver has already activated Sport Mode independently beforehand. If the driver doesn’t respond to or ignores these proactive suggestions several times, the system learns and refrains from making suggestions from then on. 

BMW Operating System X carries over the scope for integration of third-party apps from the previous infotainment generation. As things stand, the BMW ConnectedDrive Store offers more than 60 apps worldwide for BMW Operating System 9. The selection will continue to grow, e.g. with productivity apps such as video conferencing service Zoom.

Design and technology for a unique user and driving experience.
The new BMW Panoramic iDrive is scalable and will be integrated into all new BMW models – across all vehicle segments and with all drive system technologies – from the end of 2025.

The driving experience takes centre stage. The driver should feel at ease and have full control over the vehicle. This principle is reflected in the design of the new BMW Panoramic iDrive. Particular attention is paid to the details: the user interface has been designed as intuitively and adaptively as possible to ensure seamless interaction. The result is a holistic experience enhanced by a harmonious combination of sound, light and innovative design. Every journey becomes a special moment of connection between human and vehicle.
“Technology and customer preferences are changing more quickly than ever. The design of digital experiences and sound is playing an ever more important role,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The new BMW Panoramic iDrive not only makes our vehicles smarter and more user-friendly, it also enables much more extensive personalisation, which turns every new BMW into a car that is very much the user’s own.”
Another element in the holistic experience provided by the BMW Panoramic iDrive is the new HypersonX sound experience in the Neue Klasse models. Developed by the BMW Group Sound Design Studio, it comprises 43 sound signals and special driving sounds for Personal Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds precisely to the driving situation at hand and, in so doing, creates an emotional interaction between the driver and their BMW.

Munich. Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. With this presentation, BMW is not only showcasing technology that will be featured in the series production Neue Klasse vehicles for the first time, but also once again setting standards for in-vehicle experience with a clear focus on driver orientation, safety, and personalization.

The BMW CES 2025 press conference on Tuesday, January 7^th will be hosted by iconic US-based comedian Tim Meadows, starting at 8:30 a.m. PST. Meadows will be joined at the BMW Pavilion in the Silver Lot (just outside the South Hall of the Las Vegas Convention Center) by Frank Weber, Chief Development Officer at BMW AG who will present the next generation of BMW iDrive along with Adrian van Hooydonk, Head of BMW Group Design, and Stephan Durach, Head of UI/UX Development.

Following the press conference on January 7^th, CES attendees can visit the BMW Pavilion for repeat performances by Meadows and additional BMW experts at 2:00 p.m., 3:00 p.m. and 4:00 p.m. On January 8 and 9 showtimes will begin at 10:00 a.m. and take place each hour on the hour through 5:00 p.m. Three final shows will be presented on Friday, January 10 at 10:00 a.m., 11:00 a.m. and 12:00 p.m. From January 2^nd, journalists and CES visitors can register for the shows in advance via the website https://ces2025.eventsbmw.com– available seats are limited.

Munich. The number of BMW Remote Software Upgrades successfully installed by the BMW Group passed the 10 million mark at the end of September. These upgrades are transmitted over the air to the vehicles and then launched by the customer.

“Today, BMW is able to deliver over-the-air updates to more than nine million vehicles worldwide. And we can update the entire vehicle software in this way,” states Christoph Grote, Senior Vice President Electronics and Software BMW Group. “This capability clearly demonstrates our expertise in the field of software-defined vehicles. The fact that ten million Remote Software Upgrades have now been carried out in vehicles underlines how popular this form of innovation is with our customers.”

BMW sent out its first over-the-air upgrade five years ago. This functionality has since been extended to all brands, model series and drive types. The arrival of the new Operating System 9 means that MINI models can also be updated remotely, as can the Rolls-Royce Spectre. “The Remote Software Upgrade facility allows us to keep improving our vehicles without the need for a workshop visit,” Grote continues. “This brings greater comfort and safety for our customers and also offers them new features and functional improvements from time to time.”

Indeed, the BMW Remote Software Upgrade technology has enabled numerous new functions and functional improvements to be rolled out to customer vehicles. In addition to comfort and safety features, the updates have also benefited infotainment, driving, drive system and driver assistance capability. A recent customer study confirmed the importance of regular updates for product enhancement.

The BMW Group is set to build on its leading position in this area over the coming weeks and months with a series of further upgrades including attractive model-specific features such as a Silent Mode¹⁾ and a new Curve Ahead View²⁾ in the Head-Up Display for ‘seeing around bends’ virtually.

Connectivity is turning cars into smart mobility partners.
The BMW Group is a pioneering force in the field of connected driving. BMW has set the standard for the rest of the industry with over 22 million connected vehicles worldwide to date. Functions that have been purpose developed for electric vehicles – such as "Max Range" for maximising operating range and charging-optimised route planning – provide innovative solutions for everyday driving. With the introduction of digital premium vehicle features of this kind, the BMW Group proves time and again that compelling digital innovation and customer centricity are firmly embedded in the company’s DNA.

¹⁾ Available for models with BMW Operating System 8.5 or 9 in conjunction with BMW Digital Premium
²⁾ Available for models with BMW Operating System 9 and Head-Up Display in conjunction with BMW Digital Premium

Munich. The BMW Group is bringing the popular streaming service Paramount+ to its cars, allowing subscribers to access a wide choice of blockbusters, new originals and hit shows such as Star Trek Discovery. Paramount+ subscribers who own current vehicles with BMW or MINI Operating System 9 are able to stream Paramount+ content offerings on the control display whenever the vehicle is stationary*. This means they are able to pass the time during charging stops or breaks on longer journeys with premium in-car entertainment. The content automatically switches off again for safety reasons when the journey resumes. Paramount+ is now available in conjunction with BMW Digital Premium or the MINI Connected Package and launches in Austria, France, Germany, Italy, UK, USA, and Switzerland.

Paramount+ has a broad and popular entertainment collection ranging from high-stakes dramas such as Tulsa King to next-gen franchises that build on fan favourites like Knuckles, Star Trek series like Star Trek: Strange New Worlds and Tales of the Teenage Mutant Ninja Turtles. The streaming service is also home to an extensive library, as well as live sports and breaking news.

Subscribers can access Paramount+ content offerings via the Video App (DTS AutoStage Video Service Powered by TiVo™) in the latest infotainment systems of BMW and MINI. The Video App brings together a wealth of video content from a wide range of providers, including news and live or on-demand shows. A number of streaming services are available internationally, including Paramount+, Pluto TV, Bloomberg, TED, Yahoo! and Chili. These are accompanied by market-specific streaming services.

* Paramount+ subscription is not included in BMW Digital Premium / MINI Connected Package.

Munich. Mattel, Inc. (Nasdaq: MAT), AirConsole, and BMW Group announced today that Mattel’s classic card game UNO^TM will be revealed next week for in-car gaming in Cologne, Germany at gamescom 2024, the world’s largest, leading event for video games. Visitors to the AirConsole booth (Hall 10.1, Stand B028 - C029) will be the first to experience UNO^® Car Party! in the new BMW X3, which tailors the world’s #1 card game* for in-car gaming. The game will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21^st.

“We continue to increase the value of the overall digital experience for our customers,” said Stephan Durach, Senior Vice President of the BMW Group Development Connected Company and Technical Operations. “Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favorite game like UNO for this exciting innovation.”

Mattel, AirConsole and BMW Group have transformed UNO into a playable connected game in a brand-new environment: the car. Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.

“UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone-controlled gaming experience,” said Anthony Cliquot, CEO of AirConsole. “Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or bluetooth controls on the infotainment system.”

"UNO is perfect for in-car gaming because it's highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we're so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole."

Since 2022, the partnership between the BMW Group and AirConsole has been pioneering in-car gaming, bringing intuitive and innovative gameplay to BMW vehicles through the AirConsole platform. Its selection of games has grown since the introduction of AirConsole, with popular games such as “Who Wants to Be a Millionaire?”, which launched as an in-car world premiere in collaboration between Sony Pictures Television, BMW Group and AirConsole. AirConsole is available in current models with BMW / MINI Operating System 9 in combination with BMW Digital Premium / MINI Connected Package and with BMW Operating System 8.5** in combination with BMW ConnectedDrive Professional.

Over the past five decades, UNO has maintained its legacy as a game with wildly unpredictable fun, spirited competition, and inclusivity. UNO continues to surprise and delight fans through innovative offerings from top-line physical products, mobile games, live gaming events and premium collective card games; inclusive gameplay through products like UNO Braille and culturally relevant product from fan-created UNO memes to the UNO Artiste series featuring the artwork of artists from yesterday and today.

*Source: Circana/Retail Tracking Service/G10/JAN-DEC 2023/Games Excl Trade Card Game Subsegment/Projected USD

**Available in Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Malta, Netherlands, Norway, Latvia, Lithuania, Luxemburg, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, USA. In Australia, Japan, New Zealand, Thailand, South Africa, India, Indonesia, Singapore, Malaysia only available with Personal eSIM and BMW Operating System 8.5. Not available in BMW 2 Series Coupe, 3 Series and 4 Series.

Munich. The My BMW App and MINI App are being continuously expanded and improved, with a total of five updates carried out a year. The apps are growing increasingly important for customers, especially when it comes to electric mobility and vehicle charging.

Decision-making tool for the switch to electric mobility: Electric Vehicle Analysis.
The new Electric Vehicle Analysis function allows customers who drive a BMW with a combustion engine to simulate how well an all-electric BMW would suit their personal driving profile. To carry out the simulation, the customer selects an electric BMW model as an alternative vehicle in the app. Once the combustion-engined model has made at least 200 journeys and covered a distance of 2,000 kilometres (approx. 1,250 miles), the analysis clearly shows the number of journeys that could have been completed with the selected electric vehicle on a single charge. This is intended to combat the range anxiety and concerns about the everyday practicality of all-electric vehicles that are still prevalent* today. For the simulation, the app uses the real-world driving data for the combustion-engined model in question, as generated by the My Trips function. Thanks to this individual database, Electric Vehicle Analysis is able to provide the customer with a sound basis for deciding which drive type to choose in their next vehicle.The function will be upgraded in future to expand the reach of the analysis. Evaluations of the time vehicles are not in use and of long-distance journeys will be added, combined with information on charging facilities and the time required for charging. To use Electric Vehicle Analysis, customers must have a BMW with a combustion engine and BMW Operating System 7 or later and also consent to their driving data being used for the purpose of the analysis.

“Electric vehicles can already be incorporated perfectly into the daily routine of many customers – it’s just that the majority of them haven’t tried it yet,” says Dirk Wiedmann, Senior Vice President Sales Steering and Strategy, Digitalisation. “Our app’s Electric Vehicle Analysis helps our customers to make an informed judgement in their choice of drive system.”

New functions for seamless interaction between vehicle and app.
The latest update introduced a series of features designed to produce a seamless route-planning experience when switching between vehicle and app. Options such as avoiding motorways, ferries or toll roads can now also be set in the app, for example, and are always automatically synchronised in both directions. In addition to this, the My BMW / MINI App with charging-optimised route planning for all-electric vehicles now also makes it possible to add individual charging stops, and these are then synchronised with the vehicle. The apps also notify the user of facilities in the vicinity of charging stations, such as restaurants, cafés, banks and supermarkets, complete with detailed information on them.

New Charging Wallet for managing charging tariffs.
Drivers of electric vehicles are now able to select and manage preferred charging tariffs from a large number of providers in the app’s new Charging Wallet. When the app user selects a charging station, the applicable prices for the selected charging tariffs are shown, depending on availability, allowing the user to choose the cheapest tariff for them.

Wide-reaching app functions are being continuously improved and expanded – with high levels of user satisfaction. 
13 million customers around the world use the My BMW App and MINI App, with one million of these based in Germany alone. Both apps have an average rating of 4.8 stars in the App Store.
The apps keep drivers informed of the current status of their BMW or MINI, as well as allowing them to lock and unlock the doors, switch on the climate control, send destination addresses to the navigation system, or use the Remote 3D View feature to call up an image of the vehicle’s immediate vicinity or its interior. They can go to the Services & Store tab to check out the available digital services or obtain ConnectedDrive Upgrades. If the BMW or MINI Digital Key Plus has been set up, previously stored manoeuvres and parking functions can be carried out from outside the car while standing nearby.

Servicing and maintenance requirements can also be managed from the two apps. For example, users receive a push notification if their car needs to be serviced and can make an appointment directly in the app. The app also provides support during the service process, including check-in, service videos, status tracking and payment. Accident and breakdown assistance can likewise be accessed quickly using the app.

The availability of individual functions varies according to the vehicle specification and country involved.

* cf. for example statista survey on “reasons against buying an all-electric vehicle”

A BMW continua a liderar o caminho da inovação no mundo automóvel ao anunciar a integração da solução eSIM pessoal global da Ubigi nos seus veículos, proporcionando agora ao condutor uma conectividade premium ainda mais abrangente. Esta nova parceria oferece uma extensa gama de serviços de conectividade, aumentando significativamente a experiência de condução dos condutores. A integração da solução eSIM pessoal da Ubigi permite aos clientes BMW a ativação de um perfil de dados pessoal em ligação estreita com o veículo, sem a necessidade de um SIM físico. Este novo sistema proporciona uma conectividade contínua e global, facilitando o acesso a uma variedade de serviços, como navegação, entretenimento e comunicação, independentemente da localização.

A partir de julho, os clientes BMW em Portugal podem ativar o eSIM pessoal com os planos de dados 5G da Ubigi da Transatel para aproveitar amplos recursos de Infotainment e Conectividade WiFi, independentemente do operador de rede do seu smartphone. O serviço estará disponível para veículos BMW com BMW Operating System 8, 8.5 e 9 (disponível em 11/2024) e com a opção eSIM pessoal de fábrica (6PA). Dependendo do modelo do veículo, o eSIM permite aceder às seguintes funcionalidades: WiFi-Hotspot, serviços de streaming de vídeo na primeira fila e, para veículos BMW série 7 equipados com o BMW Theatre Screen, uma ampla variedade de entretenimento da Amazon Fire TV.

Para ativar este recurso em veículos BMW elegíveis, os proprietários podem configurar o seu eSIM pessoal através da aplicação My BMW e subscrever os planos de dados europeus da Ubigi (UE 27 + UK + CH). O custo do serviço é de €10 por mês para dados ilimitados.

Com a solução eSIM da Ubigi, os condutores de veículos BMW podem ter acesso ininterrupto à internet. Esta integração permitirá aumentar ainda mais a oferta de serviços conectados da BMW, incluindo a navegação em tempo real com informações de trânsito atualizadas e rotas otimizadas para uma experiência de condução mais eficiente, serviços de entretenimento com acesso a streaming de música, vídeos e outras formas de entretenimento digital diretamente no sistema de infotainment do veículo. A comunicação torna-se igualmente mais fácil em momentos tão simples como a realização de uma chamada de voz ou o envio de mensagens, utilizando a conetividade integrada do seu BMW.

Esta solução eSIM da Ubigi já está disponível no mercado português e a BMW planeia expandir gradualmente a disponibilidade para outros modelos e regiões, garantindo que um número crescente de clientes possa beneficiar desta avançada funcionalidade de conectividade. A parceria estratégica não só amplia as possibilidades de conetividade premium para os clientes BMW, mas também fortalece a posição da BMW como pioneira em soluções de mobilidade conectada.

A Ubigi é uma fornecedora global de serviços de conectividade móvel, oferecendo soluções de eSIM que garantem acesso à internet de alta qualidade em qualquer lugar do mundo. Com foco na simplicidade e eficiência, a Ubigi facilita a vida dos viajantes e utilizadores conectados com as suas soluções inovadoras. Para mais detalhes, aceda ao site oficial da BMW ou ao site oficial da Ubigi.

Transforme o seu BMW numa experiência de entretenimento imersiva!

Munich. With the new BMW iDrive, the BMW Group is bringing a display and operating concept to the next vehicle generation which enables a completely new intuitive interaction paradigm between the driver and vehicle. The next development leap will follow in the Neue Klasse from 2025. The future generation of BMW iDrive will transform the vehicle into a digital experience space. With BMW Panoramic Vision, a new multifunction steering wheel, the new central display and a new BMW 3D head-up display as central display and operating elements, the quintessential BMW user experience is being reinterpreted in all Neue Klasse models.

Logical progression of BMW iDrive with new technologies.
The next technological leap enables a modern, characteristically BMW interior design with a focus on touch and advanced voice interaction. BMW iDrive in the Neue Klasse is characterised by four central elements.The new BMW Panoramic Vision provides a fresh take on the quintessential BMW driver orientation and content for all passengers. BMW Panoramic Vision is based on a completely new head-up display technology. It projects information at a height perfectly matched to the driver across the entire width of the windscreen. BMW Panoramic Vision is complemented by the new BMW 3D head-up display for active driving situations, which displays the required information, such as assisted driving or traffic guidance, with high precision as 3D animations in the driver’s line of sight. With the new multifunction steering wheel, the display contents of BMW Panoramic Vision and the BMW 3D head-up display can be individually controlled according to the principle eyes on the road, hands on the wheel. Operation is convenient and precise via the steering wheel buttons, and is enhanced by the active haptic feedback and multilayer technology. BMW iDrive in the Neue Klasse focuses on the new central display with characteristically BMW styling and intuitive touch function. The matrix backlight technology of the new central display ensures a high resolution for the displays, vibrant colours and strong contrast, regardless of the specific light conditions.

The future BMW iDrive will continue to feature the QuickSelect concept introduced in 2023. The system in the Neue Klasse is based on a highly integrated software architecture and uses the next generation of the BMW Operating System. The vehicle’s smart connectivity with the BMW Cloud as well as the customer’s digital ecosystem creates an immersive user experience and brings a new dimension to the human-car interaction. It transforms the vehicles of the Neue Klasse into digital experience spaces.

Munich. From idea to series feature in just a few months: BMW Group and the Swiss start-up AirConsole have rolled out a jointly developed solution for in-car gaming in record time. Since July, BMW drivers and passengers have been able to pass the time with computer games on the vehicle’s Curved Display during breaks, using their smartphones as controllers. The function is being made available for the first time with the launch of the new BMW 5 Series and will be offered successively for other models*. This innovative collaboration proves the success of the venture client model developed by the car manufacturer for the BMW Startup Garage.

Quick access to start-up ideas for the BMW Group
The special feature of this form of collaboration is that founders retain their shares in their company, since BMW does not participate as an investor, but rather as a customer (‘venture client’). “The Startup Garage promotes the integration of state-of-the-art startup technologies throughout the entire organisation”, says Toni Plöchl, Startup Manager R&D at BMW. BMW supports start-ups with the concentrated expertise of an international automotive group and, in return, gets quick access to new ideas.

“It was impressive how quickly we were able to work with the BMW research department as a result of the BMW Startup Garage. This was the only way to get the AirConsole solution for in-car gaming from a prototype to a BMW series feature as quickly as possible,” says Anthony Cliquot, CEO of N-Dream, the company behind AirConsole.

BMW also benefited from the start-up’s approach. Plöchl: “Thanks to the venture client model, the Proof of Concept was completed in record time. This proves the agility and effectiveness of our approach.”

New record number of projects, further increase planned
Last year, the venture client unit completed a total of 32 pilot projects with leading start-ups. Since the Startup Garage was founded, 20 start-ups have managed to become regular suppliers after the pilot project.

In-car gaming with AirConsole is the first development project that has made the leap into production models and can be directly experienced by customers using their vehicles. In other areas, such as production, projects have also already been implemented, for example with regards to automated driving on the factory premises. To increase logistics efficiency, the vehicles move independently within the assembly area and then to the logistics parking areas – safely and without a driver. In this project, the BMW Group is working together with the start-ups Seoul Robotics (South Korea) and Embotech (Switzerland).

“In 2023, we want to further surpass the current record number of pilot projects with startups,” announces Plöchl. “Start-ups that have such great ideas as in-car gaming and focus on immersive in-vehicle experiences and other topics related to the digitalisation of mobility can apply to the venture client programme at any time.” In addition, international activities are to be expanded as part of the programme. “The United States are currently of particular interest to us,” says Plöchl. BMW already has two Tech Offices there, in Mountain View and Greenville. However, cooperations with the BMW Startup Garage are also possible at the other Tech Office locations in Tel Aviv (Israel), Singapore, Shanghai (China), Seoul (South Korea) and Tokyo (Japan).

* Ex works: BMW 7 Series, BMW iX, BMW i4 from production 07/23; BMW X5, BMW X6, BMW X7, BMW XM, BMW X5 M, BMW X6 M from production date 08/23. Other BMW models from the mid-size class upwards will follow gradually. Further vehicles that can be updated to BMW Operating System 8.5 at a later date via Remote Software Upgrade include: BMW 7 Series from production date 07/22; BMW iX from production date 03/23; BMW X5, BMW X6, BMW X7, BMW XM, BMW X5 M, BMW X6 M from production date 04/23.

Munich. As one of the pioneers in the use of a smartphone as a digital vehicle key since 2018, BMW is pressing ahead with the development and popularisation of its BMW Digital Key feature, which is available to iPhone users today. In line with this goal, the premium car manufacturer will introduce the BMW Digital Key Plus, a convenient and secure way to unlock and start your car without taking your iPhone out of your bag or pocket. This latest incarnation of the service is based on Ultra-Wideband (UWB) technology, the technology found on the U1 chip of iPhone. The BMW Digital Key Plus feature will be first launched with the all-electric BMW iX for iPhone. 

Ultra-Wideband technology for enhanced convenience and security. 
The new, additional features enabled by the BMW Digital Key Plus are based on Ultra-Wideband technology. This is a short-range, high-bandwidth digital radio technology that is characterized by an exceptionally precise localization with the greatest possible security. UWB’s precision also ensures that relay attacks, where the radio signal is jammed or intercepted, are not possible. Apple and BMW have been working closely with the Car Connectivity Consortium (CCC) to establish the Digital Key specification 3.0 for UWB, providing a global standard for the automotive industry.

Munich. The ongoing commitment of BMW to transformation and digitalisation has earned the brand several awards once again this year. The readers of motoring magazines Auto Bild & Computer Bild and auto, motor und sport / Moove singled out innovative connectivity features and digital services for special praise. They were particularly impressed by BMW’s strategic development of digital products and services, as well as the brand’s seamless integration of smart devices and its intuitive operating concept. 

The BMW Digital Key topped the rankings in this year’s Connected Car Awards presented by Auto Bild & Computer Bild. The smartphone-based digital car key allows owners to lock and unlock their vehicle easily and safely. They can also send a Digital Key for their car to as many as five other people. And there is also the option of releasing a special Digital Key with limited rights (e.g. restricted maximum speed and acceleration, stereo volume, etc.), which is ideal for novice drivers, for example.

More than 11,000 of the readers who cast their votes in the Car Connectivity Award 2020 poll conducted by the auto, motor und sport / Moove magazines judged the BMW 3 Series to be the car with the most innovative connectivity features in the “Connected Cars” category. The BMW 3 Series was the first model range to be equipped with the voice-controlled BMW Intelligent Personal Assistant based on the digital operating concept BMW Operating System 7.0. Another connectivity highlight is Remote Software Upgrade, which enables customers to keep their vehicles supplied with the latest software updates. Here, new functions can be imported into the car quickly and easily over the air. 

Meanwhile, BMW Driving Assistant Professional collected the most votes from readers in the “Driver Assistance Systems Safety” category. This tech package features Steering and Lane Control Assistant including the new Active Navigation and Emergency Lane Assistant functions. And Assisted View allows the workings of the individual Driving Assistant Professional assistance systems to be shown in real time in the instrument cluster through 3D visualisation of the surrounding area.

Christoph Grote, Senior Vice President Digital Car, BMW Group, expressed his appreciation for the awards: “On behalf of the whole team at BMW I would like to sincerely thank all the readers involved for the three awards,” he said. “For us, these distinctions represent the best reward and motivation – above all, because the readers have decided the outcome. This vote of confidence from you confirms to us that we are heading in the right direction, and we will continue to do everything we can to delight our customers over and over again.”

The ongoing expansion of connectivity towards a digital, emission-free future is – alongside automated driving – one of the central areas of activity through which the BMW Group is driving forward its strategic transformation of the mobility sector.

• Fourth generation of the BMW X family patriarch. New BMW X5 opens the next chapter in the success story of the Sports Activity Vehicle (SAV) segment’s founder, of which more than 2.2 million units have been sold so far. New edition of the BMW X5 captures the imagination with clarity of design, comfortable, sporty and authoritative driving attributes and innovative equipment features. Production at BMW Plant Spartanburg (USA). Market launch in November 2018.
• Significantly larger than its predecessor: Length increased by 36 millimetres to 4,922 mm, width by 66 mm to 2,004 mm and height by 19 mm to 1,745 mm. Wheelbase extended by 42 mm to 2,975 millimetres.
• Exterior employs a robust and clear design language that is new to BMW X models. Powerfully sculpted surfaces, precise lines. Large BMW kidney grille with a one-piece surround, eye-catching character line and dynamic roofline, rear lights have a three-dimensional form.
• Interior exudes a classy and modern aura thanks to sophisticated materials, harmonious design and an innovative control concept.
• Neatly judged individualisation with BMW xLine and M Sport lines, plus model-specific features from BMW Individual.
• BMW Laserlight with Adaptive LED Headlights available as an option. Light sources have a striking design; lenses spread in a distinctive X shape; signature blue colour of BMW Laserlight.
• First BMW model to be available with 22-inch light-alloy wheels (optional). M light-alloy wheels in twin-spoke design and BMW Individual light-alloy wheels available from launch in this size.
• Market launch of the new BMW X5 with four engine variants: Newly developed V8 petrol engine with 340 kW/462 hp in the BMW X5 xDrive50i (not available in Europe), six-cylinder in-line petrol engine with 250 kW/340 hp in the BMW X5 xDrive40i (fuel consumption combined: 8.8 – 8.5 l/100 km [32.1 – 33.2 mpg imp]; CO ₂ emissions combined: 200 – 193 g/km)* and two six-cylinder in-line diesel engines with 294 kW/400 hp in the BMW X5 M50d (fuel consumption combined: 7.2 – 6.8 l/100 km [39.2 – 41.5 mpg imp]; CO ₂ emissions combined: 190 – 179 g/km)* and 195 kW/265 kW in the BMW X5 xDrive30d (fuel consumption combined: 6.8 – 6.0 l/100 km [41.5 – 47.1 mpg imp]; CO ₂ emissions combined: 179 – 158 g/km)*. All power units feature cutting-edge exhaust gas treatment technology, including a gasoline particulate filter or SCR catalyst, and meet the EU6d-TEMP standard. Eight-speed Steptronic transmission fitted as standard.
• BMW xDrive intelligent all-wheel drive with new, more efficient control system and rear-wheel bias as standard. Differential lock at rear axle provides noticeably enhanced agility, traction and directional stability when accelerating out of corners and in other dynamic driving situations.
• First BMW X model with optional Off-Road package. Two-axle air suspension, underguard at the front and rear, plus specific displays in the instrument cluster and Control Display. Choice of four driving modes available at the touch of a button. Ride height and the responses of BMW xDrive, DSC, the transmission and the accelerator are adjusted to give an optimum set-up for driving on sand, rock, gravel or snow.
• Dynamic Damper Control with electronically controlled dampers as standard. New chassis systems available for the first time in a BMW X model: two-axle air suspension offering ride height adjustment of up to 80 millimetres. Integral Active Steering, Adaptive M suspension Professional with active roll stabilisation.
• Debut appearance of the BMW Live Cockpit Professional display and control concept (fitted as standard). Further development of the iDrive operating system to include a fully digital instrument cluster and 12.3-inch Control Display. Clear graphics and flat menu structure designed for touch control ensure quick access to settings and functions. Situation-linked and customisable displays supply the driver with the right information at the right time.
• Increased ease of use through multimodal use of the touchscreen display, Controller, voice control and BMW gesture control.
• New generation of the BMW Head-Up Display with a larger projection surface (now 7 × 3.5 inch), optimised 3D graphics and additional display content.
• Optional third row of seats (expected to be available from 12/2018) offers two additional seats; comfortable entry and exit thanks to electrically forward-tilting second-row seats.
• Two-piece split tailgate, hands-free opening and closing of both sections with optional Comfort Access. Automatic boot cover can be lowered electrically into load compartment floor (expected to be available from 12/2018). Boot capacity can be increased from 645 litres to a maximum 1,860 litres.
• Standard leather trim in new variant Vernasca and optional BMW Individual Merino leather trim both available in a choice of four colours.
• New options provide the interior with exceptional creature comforts: Multifunction seats with massage function, four-zone automatic climate control, heated armrests, cooled/heated cupholders in the centre console, Panorama glass roof Sky Lounge with a 23 per cent larger glass surface, Ambient Air package for interior fragrancing, Bowers & Wilkins Diamond Surround Sound System (expected to be available from 12/2018), Rear-seat entertainment Professional system with 10.2-inch touchscreen display (expected to be available from 12/2018).
• First appearance of new glass applications (optional) for the newly designed transmission selector lever, the Controller, the start/stop button in the centre console and the audio system control knob.
• Telephony with wireless charging for compatible mobile phones. BMW Display Key shows vehicle status information and allows user to control vehicle functions.
• Updated ambient lighting (optional) with Welcome Light Carpet for the entry area to the car and Dynamic Interior Light with pulsating illumination in the instrument panel (when receiving incoming phone calls) and in the door panel and opener (when the door is opened with the engine running).
• Innovative suite of driver assistance systems takes another step towards automated driving: Driving Assistant Professional includes further developed Active Cruise Control with Stop & Go function, Steering and lane control assistant, Lane Change Warning and Lane Departure Warning, side collision protection, evasion aid, Crossing traffic warning, Priority warning and Wrong-way warning.
• Emergency Stop Assistant available for the first time; brakes the vehicle automatically if required, and steers it to the side of the road.
• Parking Assistant with automated longitudinal and lateral guidance. New Reversing Assistant takes over steering to manoeuvre the vehicle along a path recently negotiated forward – over a distance of up to 80 metres. Parking Assistant Plus also includes Surround View, Top View, Panorama View and Remote 3D View.
• Complete range of services from BMW ConnectedDrive. Full connectivity between the vehicle and the customer’s digital devices via the BMW Connected personal mobility assistant. BMW Digital Key allows users to access the vehicle and start the engine using their smartphone. Hazard warning provided by connectivity with other BMW vehicles. Software upgrades “over the air”. Integration of Microsoft Office 365 and Skype for Business.