Munich. In line with its sustainability strategy, the BMW Group is once again systematically leveraging product sustainability innovations in the new BMW 7 Series. This is evident, for example, in the use of a new battery cell technology and a higher percentage of secondary material in the wheel rims. These measures represent a targeted further development, applying proven sustainability approaches to another BMW model.

Sixth-generation (Gen6) battery cells in the new BMW i7: Measures to reduce CO₂e in core component.
Essential levers for reducing supply chain CO₂e emissions include increased use of secondary materials and renewable energies, in combination with selected product and process innovations.
Gen6 battery cells for the BMW i7’s high-voltage battery are manufactured exclusively using energy from renewable sources. The same applies to production of the necessary anode and cathode active material. Cell production also relies in part on secondary raw materials for the lithium, cobalt and nickel required. This reduces the overall supply chain CO₂e footprint of the Gen6 battery cell in the new BMW i7 60 xDrive by approximately 33 percent compared to the previous Gen5 cell used in the BMW i7 to date.

Aluminium wheels with high percentage of secondary raw materials.
From 2026, selected rim designs for the BMW i7 will be available with 70 percent secondary aluminium. Electrolysis of the remaining primary aluminium, as well as wheel rim production, is carried out in part using renewable energy. All components with a high percentage of secondary raw materials meet the BMW Group’s same strict quality standards, while also contributing to resource efficiency.

Enhanced efficiency during use phase.
With its EfficientDynamics technology package, the BMW Group optimises vehicle efficiency across all relevant subsystems during the use phase. This includes aerodynamics, lightweight construction, rolling resistance and overall energy management. EfficientDynamics has been used by the BMW Group across all drive technologies since 2007.

Production at BMW Group Plant Dingolfing.
All model variants of the new BMW 7 Series Sedan are produced at BMW Group Plant Dingolfing. The facility in Lower Bavaria, the Group’s primary plant for BMW luxury cars, increasingly relies on renewable energy for electricity and heating. 100 percent of its external electricity comes from renewable sources, some of which is also generated directly on site. In late 2025, an approximately 100,000-square-metre rooftop photovoltaic system with an output of almost 11 MWp was commissioned at the facility. In addition, a biomass heating plant went on-stream late last year to ensure that locally-produced heat is partially supplied from renewable energy sources.

In line with BMW Group’s sustainable development goals.
The BMW Group’s commitment to the Paris Climate Agreement and to reaching “net zero” no later than 2050 is an integral part of its holistic 360° approach to sustainability, which is anchored in its corporate strategy. The BMW Group has set itself ambitious science-based CO₂e targets for the coming years and intends to reduce its CO₂e emissions by a total of at least 40 million tonnes from 2019 levels by 2030.

Transparency through BMW Vehicle Footprint.
The BMW Group has published its vehicles’ Product Carbon Footprint, as validated by the German Technical Inspection Association (TÜV), in the so-called Vehicle Footprint for several years. This report is publicly available here for all drive trains of the new BMW 7 Series from the start of production and can also be accessed in the My BMW app. In this way, the BMW Group creates transparency around the percentage of secondary materials and CO₂e emissions throughout the vehicle’s lifecycle.

Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Munich. Bavarian premium carmaker BMW has come up with an innovative brand campaign to turn the heads of an international audience to the brand’s current range of models in the luxury segment. The highly exclusive BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM models are showcased as masterpieces of design and engineering amid breathtaking landscapes. The impressive images send out a message of exclusivity with a progressive flavour that appeals to all the human senses in a nuanced way, reflects our intellectual perspectives and provides us with meaningful experiences.

The new multi-channel campaign was launched on the YouTube and Instagram social media channels. Additional content will follow with country-specific packages of outdoor/print advertising and TV commercials. These communications activities will begin in the USA, followed – from September 2024 – by Germany, China, Great Britain, Japan, South Korea, Czechia, Poland and the Middle East.

“At the heart of the new brand campaign are the uncompromising performance, sophistication and inimitable style of our most exclusive models,” says Bernd Körber, Senior Vice President BMW Brand Management and Product Management. “The imagery used in the campaign invites the viewer to experience the unbridled passion for design, craftsmanship and innovative technology inherent in every BMW.”

The new brand campaign gets underway on the BMW YouTube channel with an emotionally engaging clip focusing on the BMW i7. The flagship model in the all-electric vehicle line-up stars in the 60-second film – titled “Lifelines” – as the embodiment of an exclusive and also progressive take on the brand’s hallmark Sheer Driving Pleasure. Accompanied by a virtuoso music track, the car moves along an upland plain through a landscape bathed in atmospheric light. Here, the BMW i7 is presented as a car for individualists who approach the future with confidence and on their own terms, and take charge of their own destiny.

The campaign imagery also features the silhouette of a BMW 8 Series Coupé in front of the dynamically curving contours of a rocky landscape, the BMW X7 at the foot of a high mountain range with snow-capped peaks and the BMW XM on a stretch of beach with stormy winds and dramatically breaking waves. These powerful images are then joined by the company name: “Bayerische Motoren Werke” is written out in full.

This emphasises the uniqueness of the brand, its origins and its more than 100 years of heritage. At the same time, it also signals – alongside exclusivity and elegance – the confidence of a company that, over the course of its history, has repeatedly achieved enduring success with solutions developed in-house. This approach has prompted a genuine level of identification with its products in the luxury segment.

Munich. BMW has been setting standards in the development and production of special protection vehicles that combine the driving experience typical of the brand with the highest safety standards for more than four decades. Professional drivers need special knowledge and skills in order to be able to exploit the full potential of these armoured vehicles, which are equipped with special safety-relevant functions, in everyday use. These are taught in the BMW Security Vehicle Training courses. With the current portfolio of special protection vehicles and the intensive training courses for their drivers under the guidance of experienced instructors, BMW has created a comprehensive range of tailor-made security products from a single source.

The training programmes are designed for professional drivers who want to improve their skills in handling special-protection vehicles in order to be optimally prepared for extreme situations. As one of Europe's most renowned test and inspection centres for vehicle safety, the training centre in Groß Dölln near Berlin provides the ideal setting. The former military airfield, where the authorities also train their emergency services, was converted into a state-of-the-art driving centre in 2002 and is now the perfect venue for theory lessons and driving exercises for BMW Security Vehicle Training.

Driving techniques and escape manoeuvres: Driving safely in dangerous situations.

The two-stage BMW Security Vehicle Training course was developed for participants who, as professional drivers, are responsible for the safety of their passengers. The BMW instructors teach the basics of driving physics and driving technique as well as tactical knowledge that will help drivers to act safely and confidently even in extreme situations. Under the guidance of the instructors, they learn to test and improve their driving skills in realistic practice scenarios, even under challenging conditions - such as in escape situations. With a maximum of eight participants per group and two passengers per vehicle, an intensive and personalised learning experience is guaranteed.

The two-day basic training course focuses on basic driving techniques using special protection vehicles. Due to their armouring and the associated additional weight, special protection vehicles have a specific driving behaviour that must be taken into account when handling them. The first day's training includes various driving elements, including emergency braking and evasive manoeuvres, as well as exercises in the dark. The night training programme includes braking and evasive manoeuvres on a slalom course, alternating between high beam, dipped beam and parking lights. To simulate the ability to orientate and react to threat scenarios on an unfamiliar route, the participants are also confronted with explosions on a confusing forest road.

On the second day, in addition to high-speed handling and evasive manoeuvres in bends, the curriculum includes a real threat scenario with a simulated vehicle attack. The J-turn is an effective escape manoeuvre that involves turning the vehicle from reverse to forward without losing speed to escape a dangerous situation in the opposite direction. Other key components of the basic module include anticipatory driving and the ability to maintain a perfect overview even under stress.

Confident handling in authentically simulated extreme situations.

Building on this, the BMW Security Vehicle Training Level 2 completes and deepens the skills acquired in the basic course. The three-day advanced course also covers extreme situations such as escape manoeuvres under fire and driving exercises with vehicle contact.

Pyrotechnic effects, night-time ambushes and crash scenarios with significant bodywork damage also test the mental strength of the training participants. They learn how to control an armoured vehicle under extreme conditions during high-speed pace car laps on the race track. The BMW Security Vehicle Training provides professional drivers with all the skills they need to meet the highest security requirements and offer their passengers optimum protection.

The learning content is also supplemented by off-road training with the BMW X5 Protection VR6 (WLTP combined (preliminary data): Energy consumption 13.4 l/100km; CO2 emissions 305 g/km; CO2 class G). The training participants have to negotiate various inclines with the special protection vehicle, which is around one ton heavier than its base model due to its armouring, and drive at an angle just below the tipping angle. In addition, sand crossings and locking manoeuvres, where only two wheels touch the ground in rough terrain, are practised.

BMW 7 Series Protection and BMW i7 Protection: Integrated protection concept for maximum safety.

Together with the BMW 7 Series Protection (WLTP combined (preliminary data): Energy consumption 14.6 l/100km; CO2 emissions 328 g/km; CO2 class G), the all-electric BMW i7 (WLTP combined (preliminary data): Energy consumption 30.0 kWh/100km; CO2 emissions 0 g/km; CO2 class A) and the BMW X5 Protection VR6, the entire range of current BMW special protection vehicles is available to training participants. The BMW 7 Series Protection and the BMW i7 Protection combine their integrated protection concept with remarkable ride comfort and spaciousness, advanced equipment features and brand’s hallmark driving dynamics.

The globally unique protection concept includes the BMW Protection Core, which was already used in the development of the regular BMW 7 Series. It forms a self-supporting protection cell made of armour-plated steel, which is combined with protected doors, underbody armour and safety glass. The BMW 7 Series Protection and the BMW i7 Protection are classified in resistance class VR9 according to the internationally recognised official test criteria of the Association of Test Centres for Attack-Resistant Materials and Constructions (VPAM). The glass even meets the requirements of the highest resistance class for civilian special protection vehicles, VPAM 10. As an option, the new BMW 7 Series Protection is also available with partial protection in defined areas of the body against VPAM 10 ammunition.

Model-specific suspension technology, which is precisely matched to the weight of the special protection, ensures high agility and superior performance even in dangerous situations. Unique features include integral active steering as standard and 20-inch alloy wheels with PAX tyres, which allow the vehicle to continue driving even in the event of a complete loss of air pressure. Only a few details distinguish the special Protection models from the standard BMW 7 Series with M Sport Package. The BMW 7 Series Protection is powered by a 390 kW/530 hp V8 engine. The BMW i7 Protection is the world's first certified special protection sedan with a all-electric drive. Its two electric motors generate a system output of up to 400 kW/544 hp.

BMW X5 Protection VR6: Discreet, sporty appearance and added safety.

As the most powerful, dynamic and best-selling special protection vehicle of its kind in the world, the BMW X5 Protection VR6 also plays a special role in the brand's model range. Its design is almost indistinguishable from that of the standard model, giving it a discreet appearance with a sporty touch. Its integrated protective equipment was already taken into account during the series development of the Sports Activity Vehicle (SAV). This includes body armour and safety glass, which are specially designed for each model. As a result, the BMW X5 Protection VR6 also meets the requirements of the Association of Test Centres for Attack-Resistant Materials and Constructions (VPAM) with regard to bullet and blast resistance.

The chassis technology of the BMW X5 Protection VR6 is precisely tuned to its high engine output and individual weight balance. It is equipped as standard with the Adaptive M Chassis Professional, which, in addition to the M Sport Differential, includes an integrated active steering system and active roll stabilisation. Its 390 kW/530 hp V8 engine delivers outstanding dynamics, while the standard sport brake system ensures consistently high stopping power, even under intensive use.

Further information on BMW Security Vehicle Training and the brand's special protection vehicles is available online at BMW M [https://www.bmw-m.com/de/fastlane/driving-experience/professional-experience/bmw-protection-professional.html] and BMW [https://www.bmw.de/de/topics/faszination-bmw/grosskunden-behoerden/Sonderschutzfahrzeuge.html].

In case of queries, please contact:

Corporate Communications

Johannes Lacher, Product Communication BMW Automobiles

Tel.: +49-89-382-23051

E-mail: Johannes.Lacher@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Tel.: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

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Munich. With a brace of victories in the “Best Cars” competition, BMW has backed up its successful end to 2023 with a similarly fruitful beginning to 2024. The BMW 2 Series Coupé wrapped up class victory in the compact segment for the third time in succession, while the BMW X1 led the way in the “compact SUV” category. The “Best Cars” award – voted on by readers of German motoring magazine “auto, motor und sport” and in its 48th edition this year – is one of the most prestigious in the European automotive industry. Almost 100,000 respondents took part in the survey, selecting one overall winner and one “imported car” champion from a field of 455 models across 13 vehicle categories.

The start of 2024 was also marked by class victory for the new BMW 5 Series Sedan in the “Large Car” category of the “Women's Worldwide Car of the Year” award. 75 female automotive journalists from 52 countries picked out their favourites from a total of 62 vehicles in five categories. Intended to showcase the influence of women in the automotive industry and presented for the 14th time this year, this prize takes into account factors such as safety, quality, price, design, ride comfort, everyday usability and environmental impact. The new BMW 5 Series Sedan won over the jury members with its electrified drive system line-up (including the fully electric BMW i5), as well as its spaciousness, advanced technology and now fully vegan interior.

This successful beginning to the year saw BMW building on its run of success in a large number of awards in 2023. Models from the premium brand’s current range claimed numerous prizes in both its home market of Germany and its most important sales regions internationally. The winners stretched across all the relevant categories, with compact models, luxury vehicles and high-performance sports cars from BMW M GmbH all making waves. As well as vehicles powered by combustion engines, the readers and juries also recognised a strikingly high number of representatives from BMW’s constantly expanding electric mobility range.

“We’re very proud that our various BMW vehicles have won awards in so many national and international competitions. This also shows that we have attractive models in all segments that excite people,” says Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales. “The response to our models with all-electric drive systems is particularly pleasing. This ties in with the strong demand from customers and supports the BMW Group’s commitment to ramping up electric mobility in all areas.”

Newcomer to the ranks of high-performance models and a fully electric Sports Activity Vehicle both win a “Golden Steering Wheel”.

The “Golden Steering Wheel” presented by German publications “Auto Bild” and “Bild am Sonntag” is one of the most prestigious distinctions in the European car industry. BMW took two of these coveted trophies back to Munich in 2023. The BMW M3 Competition Touring with M xDrive (fuel consumption, combined: 10.4 – 10.1 l/100 km [27.2 – 28.0 mpg imp]; CO₂ emissions, combined: 235 – 229 g/km in the WLTP cycle) ranked first in the “sports cars” category and the fully electric BMW iX1 topped the “compact class”.

Both models added a string of other international awards to their collections over the course of 2023. For example, the first ever BMW M3 Touring – which combines the dynamic prowess of a high-performance car with impressive levels of practicality – was elected sports car of the year in the category for vehicles costing up to 120,000 euros by readers of “Auto Bild Sportscars” magazine. And acclaimed British TV programme “Top Gear” honoured the BMW M GmbH newcomer with the title “All The Car You'll Ever Need” in its “Car of the Year” awards.

The BMW iX1 collected a trio of awards in China, including “All-Electric Premium SUV of the Year”. It also won the French “Automobile Award 2023” in the “Green Tech” category and the “autonis Award” bestowed by readers of “auto, motor und sport” to the year’s most attractive new design.

Fully electric BMW i5 enjoys immediate success around the world.

The new BMW 5 Series Sedan and BMW i5 also claimed an “autonis” prize. Now also available with a fully electric drive system for the first time, the new edition of the world’s most successful business sedan was also named “Car of the Year” by Portuguese magazine “Frontline”. The BMW i5 was also presented with equivalent awards in Norway and Denmark, both particularly important markets for electric vehicles. Norwegian daily “Dagbladet” teamed up with online portals “DinSide” and “Elbi24” to celebrate the BMW i5. While in Denmark, the i5 fought off competition from six other models to gain the most votes for “Car of the Year” in a final round made up exclusively of fully electric models. The jury of 20 Danish motoring journalists chose the BMW i5 as their winner by a large margin.

Chinese publication “Auto World” crowned the BMW i5 as “Most Anticipated Premium Executive Sedan of the Year”, and the fully electric business sedan also collected three awards in Great Britain: “The Car Expert” put the BMW i5 in top spot in its “Best Large Car Award”, it was named “Premium Car of the Year” in the “2024 Electrifying.com Awards” and the “Comfortable Cruiser” topped its class in Carwow’s “Car of the Year Awards 2024”.

The awards underscore the ability of the new BMW i5 Sedan to win people over with numerous different qualities: from character-rich design, a unique balance between sportiness and comfort, innovative equipment features and progressive digital services to a drive system whose power is matched by its capability over long distances. And it also uses latest-generation BMW eDrive technology to transfer the brand’s signature dynamic ability to the road with zero local emissions. In addition, adaptive recuperation and an intelligent combination of heat pump technology for heating and cooling the interior, drive system and high-voltage battery help to give the BMW i5 eDrive40 Sedan (electric power consumption, combined: 18.9 – 15.9 kWh/ 100 km in the WLTP cycle) a range of 498 – 582 kilometres (309 – 362 miles) in the WLTP cycle.

BMW’s electric mobility offensive is recognised with awards.

The BMW brand’s fully electric model line-up as a whole enjoyed a successful year worldwide in 2023. As well as the BMW iX1 and BMW i5, this was particularly true of the BMW i7 and BMW i4. In Great Britain alone, these two models were both among the winners in seven awards. Both won the “Auto Express New Car Award” in their respective vehicle classes. The BMW i4 also claimed the “Pocket-lint Award” and “Business Car Award”, and the BMW i7 celebrated success in both the “What Car? Electric Car Awards” and the “What Car? Car of the Year Awards”. The fully electric luxury sedan racked up five prizes in China, too, including the “Car of the Year” distinction from leading online magazine “sohu.com”.

There was also much to celebrate in France and the USA, where the BMW i7 was given the “Best Overall and Best Value” rating from “Money” magazine and praised by “wards auto” magazine for its standout luxury ambience and digital user experience with BMW Theatre Screen in the rear compartment. Renowned US magazine “car and driver” named both the BMW i4 M50 (electric power consumption, combined: 22.5 – 18.0 kWh/ 100 km in the WLTP cycle) and BMW i4 eDrive40 M50 (electric power consumption, combined: 19.1 – 16.1 kWh/ 100 km in the WLTP cycle) among the “Best 10” of 2023.

Top marks and distinctions for the BMW 3 Series and BMW 4 Series ranges, the BMW M2 and the BMW X3.

BMW set the seal on a successful year in Germany with a two-pronged triumph. The BMW 3 Series and BMW X3 closed out 2023 with class victory in the coveted “Auto Trophy”. The BMW 3 Series Sedan and BMW 3 Series Touring, for example, took clear victories in the hotly contested midsize segment of the readers’ survey conducted by German title “Auto Zeitung”, racking up 19.0 per cent of the vote. This was the seventh class win in a row for the 3 Series. Meanwhile, the rugged aura, interior spaciousness and commitment to electrification of the BMW X3 helped it account for 15.3 per cent of the votes cast and therefore the highest points total in the high-volume vehicle segment of “SUVs costing 30,000 – 60,000 euros”.

The BMW 3 Series was a particularly prolific award-winner in Great Britain. In the “Business Car Awards”, the 3 Series won the “Best Premium Car” prize, and it also gained entry to the “Hall of Fame” of “Fleet News” magazine as the “Most Reliable Company Car”. The BMW 3 Series won twice in the “What Car? Used Car Awards”, topping both the “Used Executive Car” category and overall “Used Car of the Year”. And then there was the “Best Used Hybrid Executive Car” distinction for the BMW 330e Sedan (fuel consumption, combined: 1.9 – 1.4 l/100 km [148.7 – 201.8 mpg imp]; electric power consumption, combined 20.1 – 18.1 kWh/100 km; CO₂ emissions, combined: 43 – 32 g/km in the WLTP cycle). The plug-in hybrid model also tasted success in the USA, where “Money” magazine described it as “Best for Handling”.

Adding to the wave of success enjoyed by the BMW 3 Series, the BMW 4 Series – with its standout sporting appeal – also enriched the brand’s glittering international reputation in the premium midsize segment. The best example of this came in the BMW 4 Series Coupé and BMW 4 Series Convertible’s showing in the “What Car? Car of the Year Awards” in Great Britain. The closed-roof two-door won the “Coupe of the Year” for the third year in succession in 2023. And this year its open-top sister model also won the “Convertible of the Year” award.

Two other British awards were claimed by the BMW M2. It was voted “Best Performance Car” in “The Car Expert Awards”, and the compact high-performance sports car also took the title of “Performance Car of the Year” in the “Auto Express New Car Awards”.

_{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

_{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

_{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

_{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

_{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

_{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

www.bmwgroup.com

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Munich. At the IAA Mobility 2023 international motor show in Munich, the BMW Group will be presenting the most recent highlights of its ongoing transformation in the key action areas of electrification, digitalisation and circularity. The latest new models with electrified powertrains from the BMW, MINI and BMW Motorrad brands, plus Vision Vehicles and concepts for individual mobility in tomorrow’s world all serve to underline the company’s innovative strength in these fields. As the dawn of a new era in personal mobility approaches, the BMW Group is set to unveil its latest highlight, the BMW Vision Neue Klasse, which brings together the Group’s development expertise in the three crucial disciplines for the future of mobility.

The IAA Mobility show is being staged in Munich for the second time. For the BMW Group and its brands, this provides an excellent opportunity to enter into constructive dialogue on the future of individual mobility with local people, as well as with visitors to the show from outside Munich and other stakeholders. The IAA Mobility Summit at the exhibition centre and the BMW Group’s Open Space at Max-Joseph-Platz in the heart of Munich will be the main arenas where BMW, MINI and BMW Motorrad present their new products on 5 – 10 September 2023. Among the models visitors can acquaint themselves with here alongside the BMW Vision Neue Klasse is the fully electric BMW i5. And they can also experience the world premieres of the new fully electric MINI Cooper, new fully electric MINI Countryman and BMW CE 02 eParkourer.

Electric, digital, circular – the focus areas of the BMW Group.

The BMW Group’s presence at IAA Mobility 2023 revolves around the company’s rigorous focus on electric, digital and circular mobility for the future and the latest progress it has made in these areas. The BMW Vision Neue Klasse is joined by a selection of new models from across the Group’s brands whose electrified powertrains, digital innovations and resource-efficient manufacturing illustrate the ongoing process of change in a variety of ways.

The new products poised for launch by the BMW brand include the plug-in hybrid variants of the new BMW 5 Series. The new BMW i7 Protection – the first ever all-electric protection vehicle in the luxury sedan segment – is also making its debut at IAA Mobility 2023.

MINI is unveiling the members of the brand’s new model family for the first time with the help of two world premieres: the new fully electric MINI Cooper and new fully electric MINI Countryman will both be on show at the Open Space site. A new model with all-electric drive also forms the centrepiece of BMW Motorrad’s line-up at Max-Joseph-Platz. Conceived as a compact eParkourer with a trailblazing design, the new BMW CE 02 injects fresh impetus into the urban mobility scene.

Locally emission-free mobility sets the theme for the models on show.

The IAA Mobility show will be officially opened on 5 September at Munich’s exhibition centre. The BMW Group will be represented at its stand in Hall A2, where the BMW Vision Neue Klasse will be unveiled to kick off the event. The BMW i7 Protection all-electric protection vehicle will also be presented for the first time at the IAA Mobility Summit.

The IAA Mobility Summit is taking place under the banner “Experience Connected Mobility” and is aimed primarily at trade visitors. It will showcase trends and technological innovations for future mobility over the course of numerous talks, presentations and panel discussions. One of the central topics is the use of hydrogen as an energy source for current and future vehicles. BMW is carrying out pioneering work in this field with its development and practical testing of a Sports Activity Vehicle with a hydrogen-powered fuel-cell drive system. The BMW iX5 Hydrogen is also being exhibited at the Summit.

Locally emission-free mobility is also the dominant theme for the models awaiting visitors to the Open Space site. BMW has at least one purely electrically powered representative in all relevant model segments. The brand is presenting its entire line-up to the public, ranging from the BMW iX1 compact Sports Activity Vehicle via the BMW i4 and BMW i5 to the BMW iX and the BMW i7 luxury sedan.

The Open Space at Max-Joseph-Platz can be visited free of charge on 5 – 9 September from 10 a.m. to 10 p.m. and on Sunday 10 September from 10 a.m. to 5 p.m. In addition, BMW Welt will continue to provide an attractive destination for all automotive enthusiasts during IAA Mobility 2023. The current model portfolios of the BMW, MINI, Rolls-Royce and BMW Motorrad brands are presented here, along with the latest BMW and MINI Lifestyle collections. Plus, starting on 2 September 2023, BMW Lifestyle together with BMW M GmbH will be running a GOODS WITH FREUDE pop-up store in the Hofstatt shopping centre at No. 10 Sendlinger Straße. Located just a few minutes’ walk away from the Open Space, the store will feature both familiar lifestyle articles and the new BMW Lifestyle collection.

World premiere: the BMW Vision Neue Klasse.

At IAA Mobility 2023, the BMW Group is offering visitors a preview of the Neue Klasse – the forthcoming generation of models from BMW. The BMW Vision Neue Klasse brings together innovations from the areas of electrification, digitalisation and circularity in signature BMW style. The Vision Vehicle takes design, control/operation, efficiency and sustainability into a whole new dimension – one that it will be possible to experience on the road before long.

During IAA Mobility 2023, the BMW Vision Neue Klasse will be on show at both the Summit and the Open Space. The new Vision Vehicle incorporates the latest innovations in the BMW Group’s key future-focused fields. It therefore builds on the BMW i Vision Circular and the BMW i Vision Dee – which have already demonstrated the BMW Group’s development expertise in the areas of circular economy and digitalisation – and combines their qualities with further new developments in exterior and interior design, user experience and powertrain and battery technology.

World premiere: the plug-in hybrid variants of the new BMW 5 Series Sedan.

As well as the all-electric BMW i5, the brand is exhibiting two other model variants with electrified powertrains at IAA Mobility 2023. As early as spring 2024, two models featuring state-of-the-art plug-in hybrid technology will be added to the new BMW 5 Series Sedan range. Their six-cylinder and four-cylinder in-line petrol engines from the new modular generation of Efficient Dynamics units will each be combined with the latest BMW eDrive technology for plug-in hybrid systems. This will result in a notable increase in output and much sharper power delivery, while also significantly improving efficiency and electric range compared to the outgoing model generation.

The electric motor purpose-developed for the new plug-in hybrid system is integrated into the eight-speed Steptronic Sport transmission together with its power electronics. The highly integrated drive unit contributes up to 145 kW/197 hp to the maximum combined output of 360 kW/489 hp in the case of the new BMW 550e xDrive Sedan (fuel consumption combined: 1.1 – 0.8 l/100 km [256.8 – 353.1 mpg imp]; electric power consumption combined: 22.5 – 20.1 kWh/100 km; CO₂ emissions combined: 24 – 19 g/km in WLTP cycle, provisional figures) and 220 kW/299 hp for the new BMW 530e Sedan (fuel consumption combined: 0.8 – 0.6 l/100 km [353.1 – 470.8 mpg imp]; electric power consumption combined: 21.4 – 18.9 kWh/100 km; CO₂ emissions combined: 19 – 14 g/km in WLTP cycle, provisional figures).

A BMW-patented innovation has been used to enhance the electric motor’s power delivery in the new plug-in hybrid models: a pre-gearing stage enables the nominal torque of 280 Nm (206 lb-ft) to be increased to effective torque of up to 450 Nm (332 lb-ft) at the transmission input for the motor. The compact electric motor is therefore able to boost torque by an amount that would normally only be possible using a larger unit and makes a clear difference both when accelerating off the line and putting in a rapid burst of speed. Electric range is now up to 79 – 90 kilometres (49 – 56 miles) in the WLTP cycle for the new BMW 550e xDrive Sedan and 87 – 101 kilometres (54 – 63 miles) in the WLTP cycle for the new BMW 530e Sedan.

The lithium-ion high-voltage battery’s space-saving positioning within the vehicle’s underbody has a beneficial effect on both the car’s centre of gravity and the capacity of its luggage compartment, which holds a total of 520 litres in the plug-in hybrid models – meaning it is just as large as that offered by their purely combustion-engined siblings. The usable energy provided by the high-voltage battery has climbed to 19.4 kWh. At the same time, maximum charging capacity has doubled compared to the outdoing models and now stands at 7.4 kW, enabling the high-voltage battery to be fully recharged from empty in 3.0 hours. When hooked up to a conventional domestic power socket, a full vehicle charge is completed in 9.8 hours.

World premiere: the BMW i7 Protection.

BMW is presenting a new generation of protection vehicles in the luxury sedan segment at the IAA Mobility 2023 show. The new BMW i7 Protection (electric power consumption combined in WLTP cycle: 30.0 kWh/100 km, provisional figure) is absolutely unique in this segment, as it is the world’s first ever certified protection sedan with an all-electric drive system. Driven by two powerful electric motors, it meets all the requirements of class VR9 protection without any limitations, as does the new V8-engined BMW 7 Series Protection (fuel consumption combined in WLTP cycle: 14.6 l/100 km [19.3 mpg imp]; CO₂ emissions: 328 g/km, provisional figures).

Both models blend the integrated protection concept channelled into the development of the new BMW 7 Series range with outstanding levels of ride comfort and spaciousness, advanced equipment features and the unbeatable dynamic prowess for which BMW is renowned. The concept centres around the new and unique BMW Protection Core, which forms a self-supporting body structure made from armour steel. This is then combined with features such as additional armouring for the underbody and roof, plus armoured glass. The result is customised protection from attacks with firearms or explosives for at-risk individuals. The glass in the new protection vehicles even meets the requirements for the highest class of civilian protection, VPAM 10.

The all-electric BMW i7 Protection is equipped with one electric motor at the front axle and another at the rear. Together they generate a combined output of 400 kW/544 hp and maximum combined torque of 745 Nm (549 lb-ft), and create an electric all-wheel-drive system. The new BMW i7 Protection sprints to 100 km/h (62 mph) from rest in 9.0 seconds, while top speed is electronically limited to 160 km/h (99 mph). The instantaneous, precisely orchestrated power delivery from the two motors guarantees exceptional traction and directional stability even when the car is being driven hard and performing challenging manoeuvres, such as when escaping from an attack.

Tuned and optimised specifically for this model, the chassis technology also makes allowance for the additional weight of its armouring, resulting in superbly assured performance in any situation. Another unique offering for this segment is the inclusion of Integral Active Steering as standard. This reduces the car’s turning circle, increases agility when cornering at speed and improves driving comfort for rear-seat passengers. The 20-inch light-alloy wheels are a further standout feature. The PAX tyres that also come as standard allow the car to continue its journey at up to 80 km/h (50 mph) even in the event of a total loss of pressure.

The latest generation of BMW iDrive based on BMW Operating System 8.5 is fitted, complete with the BMW Curved Display. The system is intuitive to use and operates in a way familiar to BMW drivers. The special functions relevant to occupant protection are also operated via BMW iDrive. The new protection vehicles can also be tailored precisely to any purpose, with items including a fresh-air supply system, a fire extinguishing system, flashing lights, radio transceivers and flag poles for when the car is on official duty, plus other special customer-specific options.

Trailblazing: the BMW iX5 Hydrogen.

The BMW iX5 Hydrogen presented at IAA Mobility 2023 provides further evidence of the company’s superlative innovative strength in the field of drive technology. A pilot series of the Sports Activity Vehicle with hydrogen fuel-cell drive, developed on the basis of the current BMW X5, has entered service for demonstration and test purposes with various target groups around the world. This allows selected test groups who haven’t been involved in the development process to get behind the wheel of the BMW iX5 Hydrogen and gain a direct impression of its attributes for the first time.

The BMW iX5 Hydrogen is equipped with the latest, fifth generation of BMW eDrive technology. The highly integrated drive unit at the rear axle draws its energy from a high-performance battery with li-ion technology that was specially developed for the hydrogen fuel-cell vehicle and generates maximum output of 295 kW/401 hp. The electric motor also doubles as a generator that feeds energy back into the high-performance battery on the overrun or under braking.

The model’s two 700-bar tanks made from carbon-fibre-reinforced plastic (CFRP) together hold six kilograms of gaseous hydrogen and can be refilled in three to four minutes. A chemical reaction takes place in the fuel cell system between the hydrogen and oxygen from the air, through which the electric power for the electric motor is generated. The BMW iX5 Hydrogen achieves a range of 504 kilometres (313 miles) in the WLTP cycle without having to refill the tanks. The hydrogen-powered SAV completes the 0 to 100 km/h (62 mph) sprint in under six seconds and goes on to reach a top speed in excess of 180 km/h (112 mph).

The BMW iX5 Hydrogen combines long-distance capabilities and short refuelling stops with zero tailpipe emissions and hallmark BMW driving dynamics. Its hydrogen fuel-cell technology has the potential – provided the necessary basic conditions are in place – to serve as an additional pillar in the BMW Group’s future powertrain portfolio. As part of its ongoing transformation, the BMW Group is following an approach that embraces all technologies when it comes to drive systems. The company is therefore readying itself for differing customer requirements, infrastructure standards and political and regulatory frameworks in the various regions of the world. This degree of flexibility puts the BMW Group in a position to react quickly to changing requirements in the markets in any situation and to present as many customers as possible with an appropriate model offering at all times.

BMW unveils a new generation of protection vehicles in the luxury sedan segment.
The two models developed on the basis of the new BMW 7 Series succeed in blending an unrivalled protection concept with outstanding levels of ride comfort and spaciousness, exceptionally advanced equipment features and the class-beating dynamic prowess for which the brand is renowned. As the world’s first ever protection sedan with an all-electric drive system, the BMW i7 Protection (electric power consumption combined in WLTP cycle: 30.0 kWh/100 km, provisional figure) is a genuine trailblazer. Driven by two powerful electric motors, it meets all the requirements of class VR9 protection without any limitations, as does the new combustion-engine BMW 7 Series Protection (fuel consumption combined in WLTP cycle: 15.6 l/100 km [18.1 mpg imp]; CO₂ emissions: 355 g/km, provisional figures).

The integrated security concept of the new BMW i7 Protection and BMW 7 Series Protection was factored into the development of the new BMW 7 Series range. It centres around the new BMW Protection Core, which is unique worldwide and comprises the model-specific self-supporting body structure made from armour steel. This is then combined with features such as additional armouring for the underbody and roof and armoured glass. Both models will be built at BMW Group Plant Dingolfing in an elaborate “craft manufacturing” process. The two protection vehicles are set to make their public debut at the IAA Mobility 2023 international motor show in Munich, with deliveries to customers requiring special protection commencing in December 2023.

The new protection models offer customised protection from attacks with firearms or explosives for at-risk individuals. They have been classified as offering class VR9 protection based on the internationally recognised official test criteria of Germany’s Vereinigung der Prüfstellen für Angriffshemmende Materialien und Konstruktionen (Association of Test Laboratories for Attack-Resistant Materials and Constructions – VPAM, for short). The certification is based, among other things, on the third edition of the guidelines for Bullet Resistant Vehicles (VPAM BRV) with regard to ballistic resistance and the guidelines for Explosive Resistant Vehicles (VPAM ERV, third edition) and PAS 300 with regard to blast resistance. The glass for the two models even protects against fire from calibre 7.62x54 R ammunition — a threat from the highest civilian resistance class VPAM 10. A partial protection extension is also available as an option for the new BMW 7 Series Protection in defined bodywork areas against fire from VPAM 10 ammunition.

The first all-electric model in its protection category and offered exclusively in Europe, the BMW i7 Protection demonstrates how outstanding qualities in terms of security level, driving dynamics, ride comfort and interior comfort are perfectly compatible with a rigorous focus on sustainability. Its arrival sees the BMW Group once again acting as a pioneer in the field of locally emission-free mobility for individuals requiring special protection. At the IAA Mobility 2021 show, the company presented the BMW Concept iX5 Hydrogen Protection VR6, the first protection vehicle with a hydrogen-powered fuel-cell drive system to be certified anywhere in the world. It showcased the BMW Group’s ability to come up with sustainable solutions even in this specialised vehicle segment by applying its standout development expertise.

Innovative protection concept featuring unique BMW Protection Core.

The innovative protection concept for BMW’s new protection sedans is a product of traditional know-how combined with cutting-edge technology. BMW has now amassed 45 years of experience in the development and production of protection vehicles. The protection concept currently applied was devised as part of the series production development process for the new BMW 7 Series and, more than ever, offers major advantages over armouring a finished vehicle at a later date.

This is largely thanks to the unique BMW Protection Core, which sees the entire supporting structure for a protection sedan’s body constructed from armour steel for the first time. Its three-dimensionally engineered elements are all made of exceptionally resistant, hot-formed steel alloys. The BMW Protection Core forms a self-supporting protective cell, which is then combined with protection-spec doors, armouring for the underbody and safety glass.

Special armouring designed to offer maximum protection against explosives in particular has been used for both the roof and underbody of the two protection sedans. This means the occupants are also protected from drone attacks with explosive charges, for example, and from fragments dispersed by hand grenades on detonation.

Also to be found on the list of standard security features for the BMW 7 Series Protection is a self-sealing fuel tank, with special casing that enables it to seal itself after being hit by a bullet to prevent any loss of fuel.

As part of the certification process, the special protection elements must demonstrate their ability to resist attack by undergoing a demanding procedure. In addition to this, experts from an independent state testing institute conduct firearms and explosive tests on the vehicle. The official inspection and certification of the complete vehicle finally provides confirmation of the all-round protection offered by the holistic concept for the new protection vehicles from BMW.

Greater spaciousness, lower weight and sharper agility combined with uncompromising occupant protection.

The structural protection concept achieved with the pioneering BMW Protection Core endows the new BMW i7 Protection and BMW 7 Series Protection with an unrivalled set of characteristics. When seen from the outside, just a few details distinguish the two protection sedans from a regular 7 Series Sedan with the M Sport package. Their discreet and largely inconspicuous appearance on public roads represents an additional safety factor for people requiring protection.

The BMW Protection Core design principle has the added effect of increasing the cabin’s spaciousness. Thanks to the fully integrated protection concept, the levels of room and seating comfort in the front and rear hardly differ from those to be found inside a conventional BMW 7 Series Sedan in all key criteria.

The innovative protection concept used for the new BMW i7 Protection and BMW 7 Series Protection has additionally allowed their weight to be optimised compared with predecessor models. Not only does the weight saving result in a considerably higher load-carrying capacity, it also has a particularly positive effect on the protection sedans’ handling abilities. The optimised weight combines with the increase in body rigidity (another benefit of the BMW Protection Core) to deliver unrivalled levels of agility. This all translates into extremely precise handling control, excellent cornering dynamics and outstanding figures for acceleration and top speed.

BMW i7 Protection: outstanding security, zero tailpipe emissions and no compromises.

The BMW i7 Protection brings the all-electric mobility experience to the protection vehicle segment for the first time. Individuals requiring special protection are therefore able to choose a vehicle that requires no compromises to be made in terms of either security or sustainable drive technology.

The locally emission-free powertrain on board the BMW i7 Protection comprises one electric motor at the front axle and another at the rear. It uses numerous components taken from the drive system in the brand’s most powerful all-electric production model, the BMW i7 M70 xDrive (electric power consumption combined in WLTP cycle: 23.7 – 20.8 kWh/ 100 km), allowing it to deliver supreme performance. The two electric motors together create an electric all-wheel-drive system with a combined output of up to 400 kW/544 hp and maximum combined torque of 745 Newton metres (549 lb-ft).

The instantaneous power delivery, distribution of power to all four wheels and intelligent networking of all the powertrain and chassis systems guarantee exceptional traction, directional stability and dynamic prowess. The new BMW i7 Protection sprints to 100 km/h (62 mph) from rest in 9.0 seconds, while top speed is electronically limited to 160 km/h (99 mph).

BMW 7 Series Protection: unwavering protection, superior dynamics.

The petrol-engined version of the new protection sedan has a latest-generation V8 unit under the bonnet. Its BMW TwinPower Turbo technology includes an upgraded turbocharging system with electrically operated blow-off valve and indirect charge air cooling, along with a cross-bank exhaust manifold. The new 4.4-litre eight-cylinder engine uses 48V mild hybrid technology to optimise power delivery and efficiency.

The new drive system generates maximum output of 390 kW/530 hp and peak torque of 750 Nm (553 lb-ft). The BMW xDrive intelligent all-wheel-drive system directs drive power to all four wheels as required. The new BMW 7 Series Protection combines superior driving dynamics with levels of efficiency that are also unrivalled. It accelerates from 0 to 100 km/h (62 mph) in 6.6 seconds and goes on to reach a top speed of 210 km/h (130 mph).

Model-specific chassis technology for assured performance.

The new BMW i7 Protection and BMW 7 Series Protection come with chassis technology that has been modified and tuned specifically for these models and makes allowance for the additional weight resulting from their special protection features. This produces superbly assured performance in any situation. Thanks to a robust basic construction and the presence of sophisticated chassis systems, passengers in the rear compartment are also able to enjoy exceptional levels of ride comfort. The protection sedans also make their mark with precisely controllable handling, even when they are being driven hard, such as when escaping from an attack.

Unique in the segment: Integral Active Steering.

The new BMW i7 Protection and new BMW 7 Series Protection are the first and only protection vehicles in their segments to be fitted with Integral Active Steering. This rear-wheel steering functionality not only reduces the car’s turning circle when manoeuvring, it also increases precision and the dynamic response through quickly taken corners. Another key attribute of Integral Active Steering – which is specified as standard – is how it enhances driving comfort for rear-seat passengers.

20-inch light-alloy wheels with exclusive PAX tyres.

The new BMW i7 Protection and new BMW 7 Series Protection are fitted with 20-inch light-alloy wheels, which represents a standout offering in their segments and enables the use of a particularly powerful braking system.

The model-specific light-alloy wheels in star-spoke design are fitted with tyres – supplied by Michelin in the dimensions 255-740 R510 – that have been specifically developed for the protection sedans. The large diameter of these tyres and the extremely high volume of air they hold compared with rivals enhance ride comfort, while the larger contact area benefits traction and driving stability. The PAX tyres have a runflat ring positioned on the wheel rim which allows the car to continue its journey at up to 80 km/h (50 mph) even in the event of a total loss of pressure.

Driver assistance systems with information and warning function.

In keeping with their status as protection vehicles, the new BMW i7 Protection and new BMW 7 Series Protection are equipped with an extensive selection of driver assistance systems. The functionality of this tech is focused on supporting professional chauffeurs with information and warnings, but without actively intervening to control the vehicle.

The highly advanced sensors developed for the new BMW 7 Series range and all of the cameras available for the luxury sedan are also fitted on the protection vehicles. These provide precise and detailed information on the area around the vehicle in all situations. The requisite data and images are supplied by e.g. the parking view, Panorama View, Remote 3D View and BMW Drive Recorder functions included in the Parking Assistant Plus package. Also on hand are the alert functions of the front-collision warning, Crossroads Warning, Lane Departure Warning and Speed Limit Info systems.

Extensive comfort-enhancing features with exclusive details.

In order to optimise visibility out of the new BMW i7 Protection and new BMW 7 Series Protection in low ambient temperatures, an electric heating function for both the windscreen and the front sections of the side windows comes as standard. Model-specific pre-heating is available as an option.

Another item on the options list is a cool box integrated between the rear seats to ensure the on-board drinks supplies are kept cold. Its net capacity of eight litres offers sufficient space for two water bottles and two glasses, which can be cooled to 4 or 10 degrees Celsius as desired.

The standard-fitted Bowers & Wilkins Diamond Surround Sound System, meanwhile, lays on a high-end audio experience. The 1,265-watt digital amplifier, individually adjustable equalizers and 28 speakers combine to deliver a full, even sound for all those on board. The system also includes a pair of exciters integrated into each of the seats, which convert low bass frequencies into noticeable vibrations.

An exclusive convenience feature offered for the first time on a BMW model is motorised assistance for opening and closing the doors, which comes as standard. It is available immediately after unlocking the car and reduces the force required to open or close the armoured doors. Also unique in this segment is a function that enables occupants to close the doors automatically at the touch of a button after climbing in.

Passengers in the second row of seats in the new BMW i7 Protection and new BMW 7 Series Protection benefit from electrically operated roller sunblinds for the windows on both sides. The blinds extend horizontally from the B-pillar towards the C-pillar and offer what is known as a spy position. Here, the sunblind opens by around ten centimetres at the touch of a button to allow a view outside. From this position, passengers have the option of opening or closing the sunblind fully. A model-specific roller sunblind for the rear window is also included as standard.

Broad range of options for individualising the exterior and interior.

The integrated protection concept of the protection sedans and production at BMW Group Plant Dingolfing maximise the scope for customers to put their personal touch on the exterior and interior. Offered as an option alongside the standard illuminated BMW kidney Iconic Glow are the BMW crystal headlights Iconic Glow. The new BMW i7 Protection and new BMW 7 Series Protection can be specified in almost all of the body colours available for the new BMW 7 Series range. These include the BMW Individual paint finishes and BMW Individual special paint finishes. The exterior design options are closely aligned with those available for the standard versions of the cars and allow the new BMW i7 Protection and new BMW 7 Series Protection to maintain a low-profile presence in public areas.

The appointments and design of the interior can likewise be adapted to personal needs and desires at a detail level. Multifunction seats, BMW Individual Merino leather upholstery, and heated and ventilated seats for the front and rear occupants are all part of standard specification. A massage function can be specified for all seats as an option. The optional Executive Lounge includes comfort seats with a reclining function for the rear seat behind the front passenger. The range of optional seat and interior surfaces is also carried over from the richly varied options list for the new BMW 7 Series.

BMW iDrive with BMW Curved Display and integrated operation of model-specific security functions.

The new BMW i7 Protection and new BMW 7 Series Protection are equipped with the latest generation of BMW iDrive based on BMW Operating System 8.5. The system is intuitive to use and operates in a way that will be familiar to BMW drivers. The driver can therefore view all the important information on the BMW Curved Display at the right time and in the right place within their direct line of sight. The special functions relevant to occupant protection are also operated via BMW iDrive. They can be activated and controlled in full using the touchscreen capability of the control display.

A camera-based additional interior mirror can be specified as an option. This shows the image feed from the Reversing Assist Camera in the control display’s panorama view at all driving speeds and on any kind of route. The electronic additional interior mirror is unique in the protection vehicles segment in this form.

The standard-fitted intercom system allows the car’s occupants to communicate with people on the outside without having to open doors or windows. Key features here are microphones integrated into the exterior mirrors, an outside speaker, the hands-free microphone embedded in the headliner and supplementary speakers in the interior. Added to which, a rod microphone can be fitted as an option in the centre console storage tray to enable effective communication with people outside the car even when the windows are closed.

Effective protection measures for a variety of attack scenarios.

With their wide-ranging standard and optional equipment features, the new protection sedans from BMW offer custom-spec protection in attack scenarios of various types. The new BMW i7 Protection and new BMW 7 Series Protection can be tailored precisely to any purpose, with items including a fresh-air supply system, a fire extinguisher with automatic and manual discharge, flashing lights, radio transceivers and flag poles for when the car is on official duty, plus other special customer-specific options.

Security built in from the start: integrated protection concept, service provided worldwide by trained experts, special driver training.

The many years of experience amassed by BMW in the manufacture of protection vehicles has enabled the company to achieve outstanding levels of protection with the new BMW i7 Protection and new BMW 7 Series Protection – as, most notably, has the decision to develop these vehicles alongside the standard variants of the new BMW 7 Series. The new BMW i7 Protection and new BMW 7 Series Protection offer built-in security from the factory. Unlike retrofit solutions carried out by an external provider, the integral protection concept of these vehicles ensures not only maximum security under armed attack, but also well-resolved handling and the dynamic responses expected of a BMW in dangerous situations. The development expertise of the world’s most successful premium carmaker has produced a wealth of innovative functions that allow people requiring special protection to enjoy an even safer and more secure mobility experience. The smooth integration of the model-specific protection features within the BMW iDrive system helps ensure these features are intuitive, safe and comfortable for the driver to use in any situation.

Customers around the world can take advantage of individual and discreet consultancy arrangements and an array of other services. For example, specific customer requests can be accommodated when it comes to equipping their vehicle with additional protection and/or convenience features. Service and maintenance for the protection sedans are provided by an international network of BMW service outlets, with the work carried out exclusively by trained experts in certified specialist workshops.

BMW also offers special Protection driver training courses. These programmes, which BMW has been hosting for more than 35 years, are offered at various intensity levels depending on the prior knowledge of the participants involved and take place at several locations around the world. The training courses are led by highly qualified experts and their content ranges from comprehensive theory sessions to practical vehicle control exercises and tactical response training.

Goodwood. All eyes will be on BMW M GmbH at the 2022 Goodwood Festival of Speed, as BMW’s legendary Motorsport division celebrates five decades of success. Festivalgoers will witness the world premiere of the first-ever BMW M3 Touring and the UK premiere of the new BMW M4 CSL, as both take to the hill throughout the world-famous four-day event. All this against the backdrop of a striking central feature sculpture on the lawn of Goodwood House, designed as a homage to 50 years of motorsport excellence as it showcases some of the most iconic models from BMW M. Elsewhere, visitors will be able to see – and in some cases, drive – the latest models from BMW’s exciting range, including the new BMW iX1, i7, i4 and iX M60.

For the first time in its history, the BMW M range will be complemented by a BMW M3 Touring which is a distillation of the technological prowess and know-how from the BMW M3 and M4 family, combined with the practicality of a five-door touring model. This latest BMW M model will be unveiled at BMW M at Trackside at 10:00 am (BST) on Thursday 23 June, alongside a high-performance M3 Touring with Performance Parts, and can then be seen on the Hillclimb in the ‘First Glance’ category every day of the Festival.

Alongside the M3 Touring and BMW M3 Touring MotoGP Safety Car on the hill will be the new BMW M4 CSL, celebrating its UK premiere. This ultimate, track-honed, two-seater coupe is defined by a 40hp power hike over the current BMW M4 Competition Coupé to 550hp, while meticulous weight-saving measures – including the use of carbon-fibre for the roof, bonnet and boot lid – achieve a 100kg reduction in overall weight (in standard specification in the German market). As a result, the new BMW M4 CSL has recorded the best-ever lap-time for a BMW road car at the Nürburgring’s Nordschleife circuit.

With BMW M GmbH as the honoured marque, the Central Feature in front of Goodwood House will present an eye-catching display of BMW M cars past, present and future. BMW UK will add its legendary BMW 3.0 CSL to the Central Feature, while BMW Group Classic is providing three further examples: the BMW M1 Procar from the late 1970s; a WTCC BMW 3 Series E90; the Le Mans winning 1999 BMW V12 LMR. The display is completed by the BMW M LMDh racecar, that will debut next year.

Besides providing historic BMW M cars for the Central Feature, BMW Group Classic will bring four additional famous race cars to Goodwood’s Hillclimb. Pedro Piquet (BRA), son of three-time F1 World Champion Nelson Piquet, will drive the world’s first turbo-charged F1 World Champion car, the 1983 Brabham BMW BT52.

Steve Soper (UK) will climb the hill in the BMW V12 LMR on Thursday. He is followed by Markus Flasch (CEO of BMW M GmbH, 2018-2021), who will be in the driver’s seat on Friday, Saturday and Sunday.

HRH Leopold Prince of Bavaria (GER) will drive the sharknose BMW 635CSi and Bruno Spengler (CAN) will drive his famous BMW Z4 GTR which features the Michel Vaillant Design from the 2015 Spa-Francorchamps 24h race.

For many, BMW M at Trackside will form the focal point for the long weekend’s celebrations. Crowned by an original BMW M1, the stand will host iconic models from BMW M’s illustrious past, from the legendary BMW M3 E30 to the revered BMW M3 CSL E46. They will take their place alongside a thrilling line-up of modern-day BMW M greats, from the ultimate 635hp BMW M5 CS and track-honed BMW M4 GT3 to the exclusive new BMW M850i Convertible and innovative electric BMW i4 M50. Visitors will be able to catch a glimpse of the future for BMW M, with the innovative BMW Concept XM, a vision of uncompromising high performance and extravagant luxury.

The Stable Yard – once again dedicated to BMW’s latest range of all-electric and electrified models – will offer the chance to see the stunning BMW i Vision Circular, a concept which illustrates the company’s determination to become the most sustainable manufacturer. Optimised for the circular economy and with the goal of achieving 100% recycled and recyclable material use, the BMW i Vision Circular offers a view of a compact yet luxurious fully-electric vehicle with a focus on sustainability for the year 2040.

BMW’s sustainability focus is equally apparent in the new BMW i7, on display in The Stable Yard following its recent unveiling. The latest version of the brand’s flagship saloon is set to redefine the luxury segment with new levels of electrification and digitalisation. Its state-of-the-art all-electric drivetrain is complemented by a blend of luxurious interior design and an astonishing entertainment experience, with the multi-sensory BMW iDrive and unique 31.3-inch 8K BMW Theatre Screen. These attributes are further displayed in the powerful new BMW M760e, a plug-in hybrid with 571hp that delivers scintillating performance yet achieves remarkable efficiency.

The recently revealed BMW iX1 will make its UK debut at Goodwood Festival of Speed, representing another first at the Stable Yard. The third-generation BMW X1 features a sharper design, across-the-board sustainability and cutting-edge digital innovations. Available for the first time with an all-electric drive system, the BMW iX1 xDrive30 is set to offer an electric driving range between 257 – 272 miles (WLTP, provisional figures).

These models will also be joined by the company’s technology flagship, the new BMW iX M60, a fully-electric Sports Activity Vehicle that combines emissions-free driving pleasure and sporting agility with lounge-style luxury and comfort. Powered by two BMW M eDrive electric motors to provide intelligent BMW xDrive all-wheel-drive capability, the BMW iX M60 can accelerate from 0-62 mph in a seamless 3.8 seconds, yet still achieve up to 348 miles (WLTP) of driving range on a single charge.

Members of the public will be able to experience the BMW iX M60’s searing performance for themselves during Friday’s ‘Electric Only’ Motor Circuit Test Drives, where they’ll also be able to take to the circuit behind the wheel of the new BMW i4, the brand’s first-ever fully-electric Gran Coupé, and the practical BMW iX3.

Frank van Meel, CEO of BMW M, said: “There can be no better place to celebrate our 50th anniversary than among our fans at this year’s Goodwood Festival of Speed, surrounded by the iconic cars that have cemented our position in motorsport history. But we’ll also spend our time at the world-famous event looking to the future, with a selection of exciting new models from our innovative electrified line-up, and the global premiere of the eagerly-anticipated first-ever BMW M3 Touring.”

The Goodwood Festival of Speed is being held over four days from 23-26 June 2022.

Munich. The new all-electric BMW i7 ushers in a new era of hallmark driving pleasure and individual mobility in the luxury segment. For the launch campaign of this automotive milestone, the BMW Group collaborated with world-renowned British fashion photographer and artist Nick Knight. "The BMW i7 is engineering at its highest level. Accordingly, it was our ambition to have the car photographed by an internationally renowned artist and staged as a work of art. The extraordinary collaboration with Nick Knight has been very inspiring for all of us. Never before has a BMW been staged in such an artistic and progressive way," explains Jens Thiemer, Senior Vice President Customer & Brand at BMW AG.

This is Forwardism: The new all-electric BMW i7 marks the beginning of a new era, captured by Nick Knight in a unique series of images and videos. The art term Forwardism describes the joy of seeing and feeling the future even before it is created. This concept is about constantly questioning and challenging common conventions in order to have the best possible experiences and create a better future. The result of this photo shoot is an expressive, sensual and equally aesthetically innovative series of images that turns classic visual habits on their head. The photographs and videos seem to be painted with light and take the viewer into a colourful world of new possibilities and emotions.

"I like the idea that Forwardism is about moving into the future rather than referring to the past. For me, this is the only way we can really express ourselves and set challenging goals. That's why I decided to invert the colours for these photographs and to work in a colour space which expresses the idea: “This is new, this is something you haven't seen before”. That was the starting point for this project, to encourage people to think forward. It was especially important to me that it looks different from anything you've seen before", is how Nick Knight describes his work.

Daring, playful and thought-provoking.

Nick Knight is one of the most influential and visionary photographers of our time. For decades, the British fashion photographer has been breaking with classical conventions in his work, constantly exploring artistic and technical boundaries. With his creative collaborations with leading designers, the artist, born in 1958, has established himself as a force to be reckoned with in the world of fashion photography. Through his lens, he challenges conventional notions of beauty, tackles controversial social issues and plays with illusion and truth. He passionately experiments with the latest technologies and combines them with classical photography in his works. And he keeps reinventing himself and his art.

The campaign was realised by the lead agency The Game and directed by the multi-award-winning executive director Thim Wagner. "It was a very great honour to work with Nick Knight. I have been following his work for decades and I know he has always been ahead of his time. That's what connects him to BMW - this sense of "never standing still, always evolving".

Daring, playful and thought-provoking - these are the attributes that have summed up Nick Knight's work for years. The campaign for the market launch of the new BMW i7 could not be described more aptly.

Premiere of exclusive soundscapes combined with the BMW Theatre Screen. +++ All-electric luxury saloon features a factory-fitted full sound spectrum developed in collaboration between the BMW Group and two-time Academy Award winning composer Hans Zimmer. +++ My Modes Expressive and Relax with distinctive sound worlds enable a particularly intense interaction between driver and vehicle. +++ Exceptional acoustic characteristics provide the basis for an emotionally powerful sound experience.

Munich. The new, all-electric BMW i7 (energy consumption combined according to WLTP: 19.6–18.4 kWh/100 km; energy consumption combined according to NEDC: –; CO₂ emissions: 0 g/km) heralds a new era for the brand’s quintessential driving pleasure and exclusive travel comfort. It embodies the innovative form of individual mobility in the luxury segment and also expresses this through the creation of holistic sound worlds. These range from the welcome scenario to the ready-to-drive signal and the drive sounds for each selected My Mode through to the acoustic soundscapes combined with the BMW Theatre Screen, available here for the first time. With the factory-fitted BMW IconicSounds Electric, the brand’s locally emission-free premium model offers entirely new soundscapes that are generated by the interaction between driver and vehicle and are a core component in the design of a unique driving experience.

Including the exclusive soundscapes for the optional Theatre Mode, the complete sound spectrum of BMW IconicSounds Electric can be experienced for the first time in the new BMW i7. The sounds, which are unique in the automotive sector, have been developed in a collaboration between the BMW Group and two-time Academy Award winning composer Hans Zimmer. They reinforce the authentic agreement of the vehicle’s character with BMW design and the resulting driving experience in the world’s first all-electric luxury saloon.

The sound experience in the BMW i7 can be individually selected via My Modes. In addition to Personal, Sport and Efficient settings, the modes Expressive and Relax are also available as standard. In the BMW i7, each of these modes is also associated with an independent sound world. The intensity and frequency of the drive sound are based on the position of the accelerator and the driving situation, creating an individually customised sound profile for each My Mode. The close interaction between driver and vehicle thus creates a distinctive acoustic backdrop. Selecting either the Expressive or the Relax mode results in a particularly intense interaction. They enable the driver of the BMW i7 to create an individual, holistic user experience of sound, lighting mood and graphics on the BMW Curved Display, shaped by the driver’s mood and driving style.

The new BMW i7 has a model-specific sound application that authentically emphasises the future-oriented character and exclusive driving experience in the all-electric luxury saloon. "We want to offer customers a unique driving and travel experience in the BMW i7. In the area of user experience, we are breaking new ground to achieve this, which also includes the drive sound," explains Domagoj Dukec, Head of BMW Design. "Sound in particular plays a central role in the emotional connection between the driver and his vehicle. Innovations such as BMW IconicSounds Electric make the BMW i7 a pioneer for a new, holistic driving experience."

With My Modes, the driver can create an all-round user experience that includes a wide range of vehicle settings. In the BMW i7, this includes the drive sound. The spherical sounds of the Personal setting emphasise the progressive character of the model, while the soundscape in the Sport setting has a powerful and pronounced acoustic presence. A very lively and dynamic sound characterises the acoustic experience in Expressive mode, while an immensely relaxing sound backdrop is created in Relax mode. The characteristic sound sequences when starting and switching off the drive system are part of BMW IconicSounds Electric, as are the sounds that accompany the activation of the optional Theatre Screen for passengers in the back.

The acoustic feedback from the movements of the accelerator is only completely suppressed in Efficient mode. Due to the outstanding acoustic vehicle characteristics of the new BMW i7, the resulting silence in this mode is as clear and pure as the intensive sound experience in the other modes. The all-electric luxury saloon has optimised soundproofing that effectively insulates the interior from external noises. The excellent acoustic comfort of the new BMW i7 can be attributed to the acoustic optimisation of the electric drive units, a model-specific storage concept and newly developed noise encapsulation for electric motors, as well as the chassis’ increased rigidity at the front and tyres with foam absorbers. In addition, aerodynamic noises are significantly reduced thanks to clearly designed chassis surfaces, flush-mounted door handles and aerodynamically optimised exterior mirrors as well as an almost fully sealed underbody. This allows all aspects of the characteristic and emotionally powerful sound worlds of BMW IconicSounds Electric to be fully experienced without any interference.

BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalisation. With the new BMW 7 Series, the world’s most successful manufacturer of premium vehicles is creating forward-looking ways to enjoy driving pleasure, unsurpassed long-distance comfort and a top-end digital experience. Central to this reinterpretation is the BMW i7. The all-electric luxury sedan is a fully integrated member of the model family and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with an unwavering commitment to sustainability.

The generation change at the pinnacle of BMW’s model range is wrapped up in a new definition of luxury that focuses on the individual and their personal attitudes, needs and emotions. In addition to presence, elegance and exclusive premium quality, there is a progressive approach characterised by innovations that directly enhance the user experience, wide-ranging connectivity and standard-setting sustainability of the car. In this way, the new BMW 7 Series has been designed to meet the needs of a modern target group that sees itself as committed to meeting challenges in a responsible manner – and one that views personal mobility as a way to experience unique moments in everyday life and on trips away.

A symbol of innovative strength and a milestone in the current model offensive.
The new BMW 7 Series incorporates a modern style that focuses on the essentials in its exterior and interior design. The front-end design for BMW vehicles in the luxury segment is dominated by features that are typical of the brand, but a clear distinction is maintained between these models and the others in the BMW range. Innovative features such as the BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the BMW Curved Display and the Manoeuvre Assistant for automated parking and manoeuvring, highlight the progressive character of the luxury sedan. In addition to the enhanced level of comfort and the unique in-car entertainment system, the Executive Lounge option for the rear with optimised reclining seat position and new BMW Individual Merino leather/cashmere wool interior trim takes a pioneering route to maximising wellbeing inside the car.

45 years on from the debut of the BMW 7 Series, the seventh model generation takes to the stage as the most advanced and innovative vehicle in the luxury segment. At the same time, the new edition captures the imagination with an overall design coherence unmatched by any rival. The BMW 7 Series is therefore once again a symbol of the BMW Group’s innovative strength.

The world premiere of the new BMW 7 Series in April 2022 and its global market launch starting in November 2022 are the key milestones in the brand’s current model offensive in the luxury segment.

Market-specific drive system portfolio, tradition-rich production location.
The new BMW 7 Series was designed from the ground up for particularly demanding target groups in a globalised marketplace. This is also reflected in a market-specific drive system portfolio that includes exclusive offerings for China – as the company’s most important sales region – and a diesel model for Europe.

The new generation of luxury sedans from BMW opens up a whole new dimension in spaciousness. Unlike its predecessors, the new BMW 7 Series will be available worldwide exclusively as a long-wheelbase model that maximises space in the rear. Different facets of its character are defined by the use of specific design features and drive system variants. The new BMW 7 Series range also includes models from the BMW i and BMW M brands, which allow its myriad characteristics – from elegant, modern and sustainable to expressive, sporty and dynamic – to be brought prominently to the fore.

The new BMW 7 Series now offers a choice of combustion engines, plug-in hybrid systems and all-electric drive for the first time ever. The degree of diversity in the drive system portfolio is based on a newly developed flexible vehicle architecture and is an expression of a global model strategy for the new edition of the BMW 7 Series. This enables the BMW Group to take into consideration a customer’s individual needs, infrastructure factors and legal regulations in all relevant automotive markets around the world. The market launch in Europe will initially feature only the BMW i7. In the USA, China and other selected sales regions, two models will be offered at market launch in addition to the all-electric variant, each equipped with a petrol engine and 48V mild hybrid technology.

Plug-in hybrid variants of the new BMW 7 Series are expected to follow in numerous markets from the beginning of 2023. These will include the first BMW M model with a six-cylinder in-line petrol engine and plug-in hybrid drive system. A model variant with a diesel engine and 48V mild hybrid technology will be added to the range in Europe just after the market launch. Further variants of the all-electric BMW i7, including the future top-of-the-line BMW i7 M70 xDrive, will be made available at a later stage.

As was the case with all its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. The company’s largest production facility in Europe will be fusing tradition with the future and is also the BMW Group’s centre of excellence for the production of e-drive components. The highly integrated electric drive system and the high-voltage battery of the BMW i7 will also be manufactured there. Vehicles with combustion engines, plug-in hybrid systems and all-electric drive systems will come off the same production line in Dingolfing. In addition to the all-electric BMW iX and the new BMW 7 Series, the BMW 8 Series luxury sports car and BMW 5 Series models, among others, are also produced here.

Two BMW M models based on the new BMW 7 Series.
The new BMW 7 Series model range worldwide will expand to include two BMW M models equipped with electrified drive systems. The new BMW M760e xDrive (fuel consumption combined: 1.2 – 1.1 l/100 km [235.4 – 256.8 mpg imp]; electric power consumption combined: 26.9 – 25.8 kWh/100 km; CO₂ emissions: 28 – 25 g/km in the WLTP cycle; figures in NEDC cycle: –) has output of 420 kW/571 hp and torque of 800 Nm (590 lb-ft) and will debut as early as spring 2023. Its electric motor generates a temporary boost worth an extra 30 kW/40 hp when particularly invigorating acceleration is the order of the day. An M-specific design for the exterior and interior, including an exhaust system featuring the distinctive twin tailpipes with unique geometry, underscores the performance characteristics of the BMW M model with plug-in hybrid technology.

The future flagship model, the new BMW i7 M70 xDrive (power consumption combined in the WLTP cycle: 26.4 – 21.2 kWh/100 km; CO₂ emissions: 0 g/km; figures in NEDC cycle: – ), will have an all-electric drive system with two motors – on the front and rear axle – and will be available later in 2023. Its drive system generates maximum output of well over 600 hp and maximum torque of more than 1,000 Nm (737 lb-ft). The most powerful BMW model ever registered for road use accelerates from 0 to 100 km/h (62 mph) in under 4.0 seconds. (All output, performance and energy consumption figures for the BMW i7 M70 xDrive are estimates based on the car’s current development stage incl. temporary boost.)

Unique digital experience with the new vehicle experience BMW iDrive and BMW Operating System 8.
Driving pleasure, long-distance comfort and the user experience in the new BMW 7 Series are shaped largely by the latest innovations in the field of digitalisation. The new BMW 7 Series offers customers the new multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8. With the fully digital BMW Curved Display, the innovative BMW Interaction Bar, the enhanced capabilities of the BMW Intelligent Personal Assistant – plus additional My Modes, the latest version of the BMW Head-Up Display, and the Augmented View function available for the first time on the information display behind the steering wheel – intuitive dialogue between the driver and vehicle has reached a new level.

Passengers in the rear are greeted by a unique entertainment offering in the form of the new BMW Theatre Screen – a 31.3-inch panoramic display in 32:9 format with 8K resolution which extends downwards from the roof and transforms the second row of seats into an exclusive private cinema on wheels. The driver and front passenger can also use YouTube video-on-demand streaming on the control display for the first time. A 5G-compatible aerial system takes care of high-speed connectivity in the new BMW 7 Series.

Security redefined: the new BMW 7 Series in BMW Protection Vehicle specification.
A high-security vehicle based on the new BMW 7 Series is now being developed and will be added to the range in the course of 2023. With its integrated protection concept, which is unique in the segment and has been developed entirely from scratch, the armoured model variant meets the special requirements of authorities, state representatives and high-profile individuals in need of special protection.

The development of the new high-security BMW 7 Series centres on an innovative protection concept developed by the BMW Group. This provides extremely high standards of security combined with the levels of interior comfort, driving dynamics and ride comfort applied across the new BMW 7 Series range. Integrated development and production in a special manufacturing process at BMW Group Plant Dingolfing will ensure the high-security vehicle based on the new BMW 7 Series sets new standards.

Munich. On 20 April, 02:00 PM CEST, the BMW Group will present the new BMW 7 Series including the new BMW i7. The digital world premiere will be streamed live by BMW Press Streaming at bmwgroup.com and can be viewed here: 

https://www.live.bmwgroup.com/en/live-streaming/

After the broadcast, the video will remain available on demand.

At the same time, the BMW Group will broadcast the global premiere of the BMW i7 on the social media channels of the BMW Group and the BMW brand. On Twitter, LinkedIn, YouTube and Facebook, interested parties can follow Oliver Zipse, Chairman of the Board of Management of the BMW Group, and Adrian van Hooydonk, BMW Group Head of Design, among others, as they present details of the new all-electric luxury sedan.

Munich. The BMW i7 (combined power consumption: 22.5 – 19.5 kWh/100 km according to WLTP; CO2 emissions: 0 g/km; forecast based on the vehicle’s development status to date) is being developed with the aim of combining hallmark driving pleasure with a level of comfort that is in a class of its own. One key factor here is the acoustic properties. The level of well-being in the interior of the purely electrically powered luxury sedan is largely determined by the degree to which disturbing noises can be kept away from the occupants. There are a variety of potential noise sources to be taken into account here, so near-production prototypes of the BMW i7 – and indeed all other model variants of the future BMW 7 Series – undergo an extensive programme as part of their acoustic testing.

At the Research and Innovation Centre (FIZ) in Munich, test and development engineers check the full range of the vehicle’s sound emissions and immissions. Motor and rolling noise are analysed in detail, as are the aeroacoustics and vibration comfort, in order to fully determine the acoustic properties of the new luxury sedans. This also includes precise alignment of acoustic pedestrian protection and the motor sound emitted in the interior of the BMW i7 – the latter having been developed as part of BMW IconicSounds Electric, a collaborative venture between the BMW Group and Hollywood film music composer Hans Zimmer.

The driver of the BMW i7 has a choice: characteristic silence or BMW IconicSounds Electric developed in collaboration with Hans Zimmer.

The acoustic test benches at the new branch of the BMW Group’s Research and Innovation Centre FIZ North are specially designed to meet the requirements of electromobility and enable all driving situations to be simulated realistically. Here, any irritating noises registered by development engineers during test drives on the road can be recreated and selectively eliminated. Roller dynamometers with a unique quiescent level and interchangeable surface coverings enable the measurement and validation of drive acoustics and tyre noise on all road surfaces that are relevant to day-to-day traffic anywhere in the world.

The BMW i7 aspires to redefine the high standards of the luxury segment – and this very much applies to acoustic comfort as well. Great importance was attached to noiseless power delivery of the electric motor. Contributing factors here include acoustic optimisation of the electric drive units, a model-specific mount concept and a newly developed noise encapsulation for the electric motors. Taken together, these measures enable the BMW i7 to achieve effective acoustic decoupling across a wide frequency range, thereby ensuring maximum acoustic comfort in the interior in all driving situations. As a result, the driver of the purely electrically powered luxury sedan always has the choice of enjoying either the characteristic silence of the motor or the emotionally powerful BMW IconicSounds Electric developed in collaboration with Hans Zimmer.

Increased body rigidity at the front end and tyres with a foam absorber on the inside for integrated noise insulation likewise help raise the acoustic and vibration comfort of the new luxury sedans to an outstanding level.

Acoustic testing on the climatic test bench and in the wind tunnel.

In order to be able to test the effectiveness of all measures under extreme climatic conditions too, the development engineers at FIZ North use an acoustic climate test bench specially designed for this purpose. Here, all globally relevant conditions can be simulated and a wide variety of noise sources can be analysed and optimised such as the acoustics of the air conditioning and ventilation system throughout the entire vehicle – in particular at very low or very high temperatures.

In the same way as the motor and tyre rolling acoustics, ambient noise can also be selectively reduced. For this purpose, the aeroacoustics of the BMW i7 are perfected in the acoustic wind tunnel. Clear-cut body surfaces, flush-integrated door handles, aerodynamically optimised exterior mirrors and an almost completely closed underbody not only contribute to the low air resistance of the luxury sedan, they also help create its excellent acoustics.

Innovative materials for optimised sound insulation.

In addition to the noise and vibrations emanating from the vehicle itself, it is primarily the noise sources from the outside that can impair the experience of comfort while driving. The new acoustic simulator at FIZ North enables the noise emitted in day-to-day traffic to be simulated under laboratory conditions – this includes the sounds made at road construction sites and by passing trucks, for example. Numerous loudspeakers are used to project these sounds onto the vehicle prototypes from all directions to test the effectiveness of the interior noise insulation.

Highly effective and also weight-optimised sound insulation is enabled by the use of innovative materials developed in conjunction with acoustic lightweight construction. One of the ways in which outstanding shielding of external and intrinsic noise is achieved is by means of sound absorbers incorporated in the pillar trim, seats, roof liner and rear shelf. Together with the comfort glazing, which prevents unwelcome noise from entering through the window panes, this adds the final touch of perfection to the customer experience. There are also fleece elements in the doors and on the sill and wheel arch trim which reduce rolling noise, thereby maximising the experience of comfort.

Intense testing of electromagnetic compatibility.

With their detailed analyses and precise optimisation, the development and test engineers seek to ensure that the new luxury sedans offer the best comfort experience ever realised in a BMW. This also includes an analysis of electromagnetic compatibility (EMC). In the so-called EMC absorber hall at the FIZ, prototypes of the new luxury sedans are exposed to powerful electromagnetic fields so as to test the susceptibility of their electrical systems to interference and see how they interact with the environment.

The test engineers are able to analyse the diagnostic results transmitted from the vehicle in real time via fibre optic cables. The test programme in the EMC absorber hall enables comprehensive protection of the entire vehicle, ensuring absolutely reliable functioning of the suspension control and assistance systems and interference-free reception of online data, telephone, radio, TV and navigation signals.

Munich. With the consistent expansion of its range to further vehicle segments, the BMW Group is pushing ahead with the transformation to electric mobility. During the forthcoming year, the Munich-based premium automobile manufacturer will already present the world’s first all-electric luxury sedan – the BMW i7 (power consumption combined: 22.5 – 19.5 kWh/100 km according to WLTP; CO2 emissions: 0 g/km; prognosis based on the vehicle’s current level of development). Within the framework of its series development process, the BMW i7 is currently undergoing driving dynamics testing on the premises of the BMW Group winter test centre in Arjeplog, Sweden. There, just a few kilometres away from the Arctic Circle, test engineers find the frozen surfaces and snow-covered roads offering the ideal preconditions for the integrated application of all drive and suspension systems. With the test programme held in the biting cold, they pave the way to a new interpretation of luxury driving pleasure. For the first time, it will be possible to experience a maximum in characteristic BMW dynamics, comfort and supremacy in the luxury class with absolutely zero local emissions.

The suspension components, steering and braking systems as well as driving dynamics and vehicle stability systems developed for the future generation of the BMW 7 Series are designed to raise the balance between sportiness and ride comfort so typical of the brand’s luxury sedans to the next level. This also includes performance-oriented tuning of the wheel suspension, springs, dampers and various regulating systems to match the various different drive types. They all undergo intensive testing in Arjeplog under extreme climate conditions.

In Lapland’s winter landscape, the test engineers find the perfect preconditions for this. During test drives around the snow-covered roads around Arjeplog, they are able to test and optimise all functions under extremely challenging conditions in order to achieve an absolutely harmonious and BMW-typical driving experience. Moreover, they make use of test surfaces on frozen lakes with their low road friction coefficient in order to achieve particularly fine tuning of suspension control systems. The steering application undergoes meticulous tuning as do the numerous functions of the Dynamic Stability Control system (DSC) and the accurately regulated interaction between friction brake and deceleration by means of energy recuperation. 

The winter programme also focuses in particular on the components of the all-electric drive system. The BMW i7’s electric drive, high-voltage battery, power electronics and charging technology all originate from the fifth generation of BMW eDrive technology, which already provides for sustainable driving pleasure in the BMW iX. Above all, it is the motor, the battery and the temperature control system of the BMW i7 that prove their high level of maturity in extreme sub-zero temperatures in the north of Sweden.

With the BMW i7, the brand’s current model offensive in the luxury segment is being continued in a particularly progressive way. For the first time, it is possible to experience a luxury sedan that is characterised by elegance, ride comfort and supremacy without restriction and in conjunction with a purely electric drive system. The BMW i7 is based on the same vehicle concept as all further model variants of the BMW 7 Series. This integrated development also guarantees locally emission-free driving with the characteristic combination of both sporty and comfort-oriented handling properties along with the exclusive spaciousness of a BMW luxury sedan.