Munich. Bavarian premium carmaker BMW has come up with an innovative brand campaign to turn the heads of an international audience to the brand’s current range of models in the luxury segment. The highly exclusive BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM models are showcased as masterpieces of design and engineering amid breathtaking landscapes. The impressive images send out a message of exclusivity with a progressive flavour that appeals to all the human senses in a nuanced way, reflects our intellectual perspectives and provides us with meaningful experiences.

The new multi-channel campaign was launched on the YouTube and Instagram social media channels. Additional content will follow with country-specific packages of outdoor/print advertising and TV commercials. These communications activities will begin in the USA, followed – from September 2024 – by Germany, China, Great Britain, Japan, South Korea, Czechia, Poland and the Middle East.

“At the heart of the new brand campaign are the uncompromising performance, sophistication and inimitable style of our most exclusive models,” says Bernd Körber, Senior Vice President BMW Brand Management and Product Management. “The imagery used in the campaign invites the viewer to experience the unbridled passion for design, craftsmanship and innovative technology inherent in every BMW.”

The new brand campaign gets underway on the BMW YouTube channel with an emotionally engaging clip focusing on the BMW i7. The flagship model in the all-electric vehicle line-up stars in the 60-second film – titled “Lifelines” – as the embodiment of an exclusive and also progressive take on the brand’s hallmark Sheer Driving Pleasure. Accompanied by a virtuoso music track, the car moves along an upland plain through a landscape bathed in atmospheric light. Here, the BMW i7 is presented as a car for individualists who approach the future with confidence and on their own terms, and take charge of their own destiny.

The campaign imagery also features the silhouette of a BMW 8 Series Coupé in front of the dynamically curving contours of a rocky landscape, the BMW X7 at the foot of a high mountain range with snow-capped peaks and the BMW XM on a stretch of beach with stormy winds and dramatically breaking waves. These powerful images are then joined by the company name: “Bayerische Motoren Werke” is written out in full.

This emphasises the uniqueness of the brand, its origins and its more than 100 years of heritage. At the same time, it also signals – alongside exclusivity and elegance – the confidence of a company that, over the course of its history, has repeatedly achieved enduring success with solutions developed in-house. This approach has prompted a genuine level of identification with its products in the luxury segment.

Munich/Cannes. Glittering movie premieres, stars gracing the red carpet and a high-performance vehicle that looks like nothing else: this is the Cannes Film Festival and yesterday it hosted the world premiere of the BMW XM Mystique Allure. This one-off creation is based on the first high-performance sports car from BMW M GmbH powered by the M HYBRID drive system. Blending progressive luxury with extravagant looks, it is inspired by British supermodel Naomi Campbell, was designed using exclusive materials from the world of haute couture and has a unique soundtrack devised in cooperation with film score composer Hans Zimmer.

The BMW XM Mystique Allure is the latest product of the collaboration between BMW and Naomi Campbell. The partnership took its first steps last year with the “Dare to be You” launch campaign for the BMW XM, which puts the confidence to be yourself and go your own way at centre stage.

The BMW XM Mystique Allure and Naomi Campbell: making a grand entrance at Cannes.

The 77th Cannes Film Festival was the ideal choice of setting for the world premiere of the BMW XM Mystique Allure. Against the stunning backdrop of the French portside resort, Naomi Campbell presented the one-of-a-kind creation inspired by her to an audience of selected guests, before making her way in the car to the red carpet outside the Palais des Festivals et des Congrès. “Witnessing BMW's vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi. “I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”

This is the third year in succession that BMW has stepped up as Official Automotive Partner of the Cannes Film Festival. And it will lay on an exclusive shuttle service of more than 200 vehicles – among them the all-electric BMW i7, BMW iX and BMW i5, and the plug-in-hybrid BMW XM – to give participants and guests at the event the experience of locally emission-free premium mobility.

First BMW designed with high-fashion materials.

The BMW XM Mystique Allure is the first vehicle in the brand’s history to be designed using materials from the high fashion industry. This unusual tie-up showcases the BMW XM in a whole new light: expressive, avant-garde – and stylish and luxurious in equal measure.

Inspired by Naomi’s favourite colour, the vehicle’s exterior boasts a deeply saturated ultramarine shade, accentuated by a lustrous matte finish. A contemporary translation of high-fashion materials from luxury textile manufacturers, the design seamlessly brings the inside to the outside, featuring rich velvet and shimmering Frozen metallic sequins casting hues ranging from intense violet to deep ultramarine.

The iridescent surfaces were created with precise handcraftsmanship and a fine eye for detail. They take their cues from the eye-catching geometric forms of the BMW XM and bring a special visual richness to the car’s extrovert aesthetic. The design of the BMW XM Mystique Allure provides a meeting point for high performance and haute couture, and paints a unique picture of progressive luxury that continues into the interior. All of the surfaces inside the car, including the M Lounge in the rear, are covered in purple velvet.

BMW IconicSounds Electric: exclusive driving sound from the collaboration with Hans Zimmer.

The bold appearance of the BMW XM Mystique Allure is complemented by an acoustic character also very much its own. At its heart is a bespoke adaptation of the BMW IconicSounds Electric developed as part of the collaboration between BMW Group Sound Design and film score composer Hans Zimmer.

The driving track created for the Naomi Campbell-inspired one-off projects the supreme confidence of the car’s exterior design onto the soundscape of locally emission-free driving. In the M HYBRID drive system’s all-electric operating mode, every movement of the accelerator is accompanied by an emotionally engaging sound that authentically represents the car’s outstanding performance and magnetic visual allure.

The BMW XM: the most powerful series-produced model from BMW M GmbH.

The BMW XM is the first model since the legendary BMW M1 to be conceived solely as a standalone high-performance car from BMW M GmbH. It blends dynamic potency with innovative luxury and an enticingly extravagant design composed of muscular proportions and powerful contours. Two-piece split headlight units, Iconic Glow contour lighting for the BMW kidney grille, accent bands along the sides of the car, light-alloy wheels up to 23 inches in size and the vertically stacked and hexagonally formed pairs of exhaust tailpipes integrated into the rear apron ensure the exterior of the XM has an inimitable visual presence.

The BMW XM is also breaking new ground with its M HYBRID system, which has made the XM the first high-performance car from BMW M GmbH to feature an electrified drive system. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO₂ classes: with discharged battery G; weighted, combined B), the plug-in hybrid model – with its maximum output of 550 kW/748 hp – is also the most powerful series-produced, road-legal car yet produced by BMW M GmbH.

Official fuel consumption, CO₂ emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.

Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.

Further information on official fuel consumption figures and specific CO₂ emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen and den Stromverbrauch neuer Personenkraftwagen' (Guide to the fuel economy, CO₂ emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

X: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

Munich/Cannes. BMW has signed up as Official Automotive Partner of the Cannes Film Festival for the third year in a row. This means visitors to the festival will once again be able to enjoy an exclusive shuttle service featuring luxury vehicles from the premium carmaker’s current range. BMW is also using its Cannes spotlight for a special vehicle presentation. Following the successful world premiere of the BMW Films production The Calm last year, BMW will now introduce a one-off creation based on the BMW XM as part of the creative collaboration with British supermodel Naomi Campbell.

Now in its 77th year, the prestigious Cannes Film Festival will once again attract a plentiful cast of filmmakers, actors and cinema lovers from all over the world to the Côte d’Azur on 14 – 25 May 2024. But the presentation of the coveted Palme d’Or is not the only show in town; during the festival, heads increasingly turn towards the lifestyle chic and glamour of the Croisette and many other Cannes hotspots. For premium brand BMW, the event therefore provides the ideal stage on which to exhibit its latest luxury-segment models to a discerning international audience.

To this end, organisers and guests alike will have locally emission-free premium mobility at their disposal. The exclusive fleet of shuttles chauffeuring the stars and VIPs over the roads around the Palais des Festivals et des Congrès will also be available to the festival organisers and some of its Official Partners. It includes more than 200 vehicles, among them the all-electric BMW i7, BMW iX and BMW i5, plus the BMW XM with plug-in hybrid drive system.

Creative collaboration with Naomi Campbell produces one-of-a-kind result.

BMW has extended the partnership with Naomi Campbell that it launched last year. The latest product of this creative collaboration is the BMW XM Mystique Allure. Inspired by the supermodel, this unique take on the XM will make a very special appearance in Cannes on 15 May.

The collaboration took its first steps last year with the “Dare to be You” launch campaign for the BMW XM. Alongside her successful catwalk career, Naomi Campbell has also established herself as an actor and creative visionary, and has become one of the most influential figures on the global fashion scene. Her commitment to increasing diversity in the industry has made her a standard-bearer for the next generation of up-and-coming talent in the creative and fashion worlds.

The BMW XM and Naomi Campbell: trailblazers specialising in visual extravagance.

An enduring pioneering spirit and the ability to project poise and confidence are attributes shared by Naomi Campbell and the BMW XM. With its iconic design language, an interior permeated by high comfort and the M HYBRID drive system making its debut in a series-produced model, the BMW XM creates a whole new level of connection between luxury and high performance.

The plug-in hybrid system’s electric motor teams up with either a muscular six-cylinder in-line engine or punchy petrol V8, depending on the model variant. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO₂ classes: with discharged battery G; weighted, combined B), the plug-in hybrid model is the most powerful series-produced, road-legal car yet produced by BMW M GmbH.

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

X: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

Please find attached the specifications of the BMW XM 50e, valid from 02/2024.

Munich. Additions to the line-up of drive systems and the range of optional extras are set to further increase the appeal and diversity of the BMW product range from spring 2024. The BMW i5 Sedan and BMW iX2 fully electric models will each be available from March 2024 with an additional drive system variant. The drive system offerings for the BMW X2 and BMW XM have also been expanded. The innovative Highway Assistant will bring increased comfort levels over longer journeys to more of the brand’s model series. And additional exterior paint finishes will be offered for the BMW 5 Series Sedan, BMW X2 and BMW iX2. Customers will also be able to order the business sedan with new variants of the BMW Individual Merino leather trim.

Attractive new features will also be introduced in spring 2024 in the area of digital services. These include easier use of the voice assistant Siri (as part of the integration of the Apple iPhone into cars specified with BMW Operating System 9), and the optimised display of ratings for charging stations for fully electric and plug-in hybrid BMW models. The steady expansion of the range of functions for the My BMW App also continues.

BMW i5 xDrive40: third fully electric variant of the business sedan.

A third fully electric variant will be added to the new BMW 5 Series Sedan line-up in March 2024. The new BMW i5 xDrive40 Sedan (electric power consumption, combined: 20.0 – 17.2 kWh/100 km in the WLTP cycle) has two highly integrated electric drive units at the front and rear axle which together develop a system output of up to 290 kW/394 hp and peak torque of 590 Nm (435 lb-ft). Underpinned by the resultant electric all-wheel drive, the BMW i5 xDrive40 Sedan accelerates from 0 to 100 km/h (62 mph) in 5.4 seconds. Its top speed is limited to 215 km/h (134 mph).

The third fully electric model variant of the new business sedan stores its energy in a high-voltage battery positioned deep in the vehicle floor. The battery delivers 81.2 kWh of usable energy. The car’s Combined Charging Unit enables AC charging at a rate of 11 kW as standard and 22 kW as an option. And it also allows DC charging at fast-charging stations at up to 205 kW. This means the range of the BMW i5 xDrive40 Sedan can be increased by 156 kilometres (97 miles) in the space of ten minutes. The likewise standard Plug & Charge Multi Contract function enables automatic authentication of the car at public charging points. The range of the new BMW i5 xDrive40 Sedan as calculated in the WLTP cycle is 463 – 538 kilometres (288 – 334 miles).

Additional exterior paint finishes can be specified for all model variants of the new BMW 5 Series Sedan from March 2024. The spectrum of colours will now also include the BMW Individual Frozen Portimao Blue metallic and BMW Individual Malachite Green metallic variants. At the same time, the business sedan will also be offered with extremely exclusive BMW Individual special paint finishes. BMW Individual has come up with around 150 eye-catching shades (solid, metallic and matt) for this product area. All BMW Individual special paint finishes stand out with their impressive depth of colour and exceptional lustre. Customers can unlock an overview of the variants for the new BMW 5 Series Sedan using the BMW Individual Visualizer, which can be accessed via a link in the vehicle configurator.

Added to which, extra variants of the seat and interior surfaces for the new BMW 5 Series Sedan are also available. If the optional comfort seats have been specified, the BMW Individual Merino leather trim can also be specified in the bi-colour variants Dark Violet/Atlas Grey and Taupe Grey/Atlas Grey from March 2024.

New entry-level variant for the BMW iX2; launch of the BMW X2 xDrive20d.

BMW’s current model offensive in the area of electric mobility also brings additional variety to the premium compact segment. A new entry-level variant of the fully electric BMW iX2 will go on sale in March 2024. The new BMW iX2 eDrive20 (electric power consumption, combined: 16.9 – 15.3 kWh/100 km in the WLTP cycle) takes a particularly economical route to delivering locally emission-free driving pleasure in a compact Sports Activity Coupé (SAC). Powered by a 150 kW/204 hp electric motor at the front axle, it sprints from 0 to 100 km/h (62 mph) in 8.6 seconds and posts a range of 439 – 478 kilometres (273 – 297 miles) in the WLTP cycle. Its top speed is limited to 170 km/h (106 mph).

The high-voltage battery in the new BMW iX2 eDrive20 serves up 64.78 kWh of usable energy and can be charged from AC sources at 11 kW as standard and up to 22 kW as an option. DC charging is possible at up to 130 kW. Thanks to extremely efficient charging software and predictive heat management capability, brief stops are enough to significantly increase the battery charge. In ten minutes hooked up to a fast-charging station, the BMW iX2 eDrive20 can take on sufficient energy to boost its range by 120 kilometres (75 miles). The BMW iX2 eDrive20 is also equipped for using the Plug & Charge Multi Contract function as standard.

Lining up alongside the new entry-level variant of the BMW iX2 is the new BMW X2 xDrive20d (fuel consumption, combined: 5.2 – 4.8 litres/100 km [54.3 – 58.9 mpg imp]; CO₂ emissions, combined: 136 – 125 g/km in the WLTP cycle). The second diesel variant of the compact SAC is distinguished by even more rapid power delivery and even greater efficiency courtesy of 48V mild hybrid technology. Its 2.0-litre four-cylinder engine links up with an electric motor integrated into the seven-speed Steptronic transmission with double clutch. The motor serves as a crankshaft-driven starter generator and can both ease the load on the diesel engine and act in unison with it. The drive system develops maximum output of 120 kW/163 hp (developed by the combination of the combustion engine with up to 110 kW/150 hp and the electric motor with up to 14 kW/19 hp) and peak torque of 400 Nm / 295 lb-ft (developed by the combination of the combustion engine with up to 360 Nm / 265 lb-ft and the electric motor with up to 55 Nm / 41 lb-ft), all of which is channelled to the road via the intelligent all-wheel-drive system BMW xDrive. This allows the BMW X2 xDrive20d to accelerate from 0 to 100 km/h (62 mph) in 8.6 seconds. Top speed is 207 km/h (129 mph).

From March 2024, all model variants of the new BMW X2 and new BMW iX2 will also be available with an expanded range of exterior paint finishes. Frozen Black metallic is a new addition to the selection.

BMW XM 50e: high performance with maximum efficiency.

As the latest offshoot of the first ever electrified high-performance model from BMW M GmbH, the new BMW XM 50e (fuel consumption, combined: 1.7 – 1.3 litres/100 km [166.2 – 217.3 mpg imp]; electric power consumption, combined: 32.2 – 31.5 kWh/100 km; CO₂ emissions, combined: 37 – 30 g/km in the WLTP cycle) blends signature M dynamism, extrovert design and progressive interior luxury with maximum efficiency. Its M HYBRID drive system is composed of a six-cylinder in-line petrol engine and an electric motor integrated, together with its power electronics, into the eight-speed Steptronic Sport transmission. This combination produces system output of 350 kW/476 hp (developed by the combination of the combustion engine with up to 230 kW/313 hp and the electric motor with up to 145 kW/197 hp) and maximum system torque of 700 Nm / 516 lb-ft (developed by the combination of the combustion engine with up to 450 Nm / 332 lb-ft and the electric motor with up to 280 Nm / 206 lb-ft).

The latest version of the 3.0-litre combustion engine fitted in the BMW XM 50e owes its enhanced performance characteristics among other things to the Miller combustion cycle, dual injection, an exhaust manifold integrated into the cylinder head and VANOS variable camshaft timing, which now works electrically. The electric motor has a pre-gearing stage patented by BMW, which allows the effective torque at the transmission input for the motor to be increased to 450 Nm (332 lb-ft). The top speed of the high-performance model – which is also equipped with the all-wheel-drive system M xDrive – is an electronically limited 250 km/h (155 mph). Thanks to an electric range of 77 – 83 kilometres (48 – 52 miles) in the WLTP cycle, the BMW XM 50e can cover much of its everyday mileage – e.g. in urban centres – with zero local emissions. And it can also be driven on electric power alone beyond the city limits at speeds of up to 140 km/h (87 mph).

The most efficient version of the new M HYBRID system comes together with the extraordinary presence of the unmistakable high-performance model in the Sports Activity Vehicle segment. The model-specific design features of the new variant include the black accent band along the sides of the car, plus a surround for the BMW kidney grille and trim detailing for the rear diffuser (both in Pearl-effect Chrome), exhaust tailpipe trim in Black high-gloss and silver-coloured bordering for the model badge. Customers wishing to bring an extra personal touch to the interior of their new BMW XM 50e – which also offers a unique combination of modern sports car flair and extravagant luxury with its M-specific cockpit, M multifunction seats, sculptural headliner and M Lounge in the rear compartment – can specify features including exclusive Vintage leather for the upper section of the instrument panel and door trim panels.

Highway Assistant: innovative Level 2 functionality for more models.

Relaxed travel over long distances and an impressive experience of semi-automated driving are the specialities of the Highway Assistant, which made its debut in the new BMW 5 Series Sedan and is now also available for other current BMW models.

As an additional function of the Steering and Lane Control Assistant included in the optional Driving Assistant Professional, the Highway Assistant takes over the vehicle’s speed control, distance control and steering on motorways with structurally separated carriageways when travelling at up to 135 km/h (84 mph). The driver can take their hands off the steering wheel and put them in a comfortable position, provided they continue to pay attention to what is happening on the road and are able to take over the steering again at any time. This Level 2 – as determined by the Society of Automotive Engineers (SAE) – semi-automated driving function will also be available for the BMW 7 Series luxury sedan, BMW iX, BMW XM, BMW X5, BMW X6 and BMW X7 from spring 2024.

The Active Lane Change Assistant with eye confirmation included as part of the new Highway Assistant adds another layer to the semi-automated driving experience. As soon as the traffic situation permits, it is capable of performing the necessary steering movements for an overtaking manoeuvre, for example, and adjusting the vehicle’s speed as required. Plus, for the first time, the driver is able to initiate a lane change suggested by this system by simply looking in the exterior mirror to confirm it.

New digital services, My BMW App with additional functions.

Among the digital services available for the first time from spring 2024 is the extended smartphone integration for vehicles equipped with BMW Operating System 9. This enables the Siri voice assistant for the Apple iPhone to be activated directly by voice command and without needing to also press the push-to-talk button. Elsewhere, the cloud-based navigation system BMW Maps now boasts improved display of information on charging stations. The available images and ratings are shown both in the list of search results and in the detailed display. The charging station ratings will now be shown clearly on a scale of zero to five stars. 

Added to which, in numerous European countries the BMW iDrive display and control/operation system in many current models also enables digital payment of parking fees and – in Germany – also fuel top-ups from inside the car. As with payment of parking fees, this uses the credit card information pre-stored in the vehicle apps.

As a universal digital interface for data exchange between the customer and their car, the My BMW App offers an ever-expanding number of functions. From spring 2024, Comfort Access with the BMW Digital Key Plus will be integrated into the My BMW App in vehicles equipped with BMW Operating System 8, 8.5 or 9. In addition, the map view for selecting navigation destinations imported into the vehicle has been newly designed. This also improves the search function and the visibility of the most relevant content. Map and routing functions will in future be proposed based on current vehicle or user contexts.

Finally, the new E-mobility Analysis function will also be added to the My Trips menu item in the My BMW App. Based on the customer’s driving behaviour, this function proposes the BMW model with all-electric drive system most suited to them. These recommendations are intended to help spark interest among users of combustion-engined vehicles in switching to an electric vehicle.

^{* All new models due to enter production in March 2024.
All figures relating to fuel/electric power consumption and emissions are provisional.}

^{All of the stated model variants, equipment features, technical data and fuel/electric power consumption and emissions figures relate to the offering in the German market.}

^{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

^{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

^{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to
€ 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

^{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

The BMW XM Label Red responds to the needs and desires of a global target group of individualists – customers with a taste for extrovert lifestyle and a passion for ultimate performance in a car reaching beyond traditional conventions. Production will begin in August 2023 at BMW Group Plant Spartanburg in the USA. Scheduled for the same timeframe is an exclusive edition of the range-topping model limited to 500 examples and featuring an exterior paint finish in BMW Individual Frozen Carbon Black metallic.

The BMW XM Label Red will celebrate its world premiere at the Auto Shanghai international motor show in April 2023. China is one of the most important sales regions for the BMW XM Label Red, alongside the USA and the Middle East. It can be ordered from dealers from 28 April 2023.

M HYBRID system with top-level and precisely judged performance.

The M HYBRID system in the BMW XM Label Red demonstrates the intoxicating effect of drive system electrification in high-performance models from BMW M GmbH in impressive style. The precisely honed interplay of the electric motor and V8 engine ensures an instantaneous delivery of power that then builds emphatically and continues unabated into the highest reaches of the rev range. This combination of combustion engine and electric motor matches the drive concept of the new BMW M Hybrid V8 endurance racing car, which made a successful debut in the 24 Hours of Daytona race in the North American IMSA series this year and is set to line up in events including the 24 Hours of Le Mans in 2024.

With a system output increased to 550 kW/748 hp, the new top-of-the-line model outperforms the standard BMW XM produced since December 2022 by 70 kW/95 hp. System torque is up by 200 Nm (147 lb-ft) and now peaks at 1,000 Nm (737 lb-ft). Power is channelled to the road by the M xDrive all-wheel-drive system. In conjunction with a model-specific composition of chassis technology and fast-acting, high-precision powertrain and chassis control, this creates a unique performance experience with dynamism and agility at a whole new level.

V8 engine with cutting-edge M TwinPower Turbo technology and classical high-revving character.

The M HYBRID system of the BMW XM Label Red blends the future-focused virtues of electrification with the traditional qualities of a high-revving eight-cylinder combustion engine with M TwinPower Turbo technology. The latest generation of the V8 stands out with its extremely rapid power delivery, increased efficiency and minimised emissions. As well as a cross-bank exhaust manifold, it also features a reinforced crankshaft drive, turbocharging with an electrically controlled blow-off valve, upgraded oil supply and optimised oil separation.

In the BMW XM Label Red, the V8 makes an even greater contribution to the system output generated in tandem with the electric motor. It produces its maximum output of 430 kW/585 hp at 5,600 rpm. Peak torque is 750 Nm (553 lb-ft) – an increase of 100 Nm (74 lb-ft) over the version of the engine in the standard BMW XM – and is on tap across an extremely wide rev band from 1,800 to 5,400 rpm.

With two electronically controlled and continuously adjustable flaps, the sports exhaust system of the BMW XM Label Red provides an emotionally rich accompaniment to the engine’s power delivery with a vibrancy and energy not normally associated with an eight-cylinder unit. The engine sound therefore has a very distinctive quality, as do the two pairs of dual tailpipes, with the individual pipes arranged one above the other.

Instantaneous power delivery: electric motor with innovative pre-gearing stage.

Like the V8 engine, the electric motor of the M HYBRID system also employs innovative technology to deliver a noticeable increase in pulling power. The permanently excited synchronous motor is integrated into the eight-speed M Steptronic transmission together with its power electronics and, in the now familiar style of electric motors, responds to just slight movements of the accelerator with instantaneous power delivery.

The electric motor contributes up to 145 kW/197 hp to the maximum system output of the BMW XM Label Red and develops nominal torque of 280 Nm (206 lb-ft). A pre-gearing stage patented by BMW is used to increase the torque produced by the motor to an effective maximum of 450 Nm (332 lb-ft) at the transmission input for the motor. In this way, the compact motor is able to provide the sort of torque boost that could normally only be achieved using a far larger and heavier unit.

The improved build-up of power resulting from the pre-gearing stage between the electric motor’s rotor and the transmission’s input shaft can be clearly felt, both when accelerating off the line and when putting in a quick burst of speed. Combined with the optimised power delivery of the V8 engine and its high-revving character, this produces performance of rare authority and composure. The BMW XM Label Red needs just 3.8 seconds to sprint from 0 to 100 km/h (62 mph). Its top speed is electronically limited to 250 km/h (155 mph), but rises to 290 km/h (180 mph) on cars with the optional M Driver’s Package.

As well as providing an electric boost effect under acceleration, the electric motor also performs a supporting role under steady loads, helping to increase the efficiency of the combustion engine. This gives the BMW XM Label Red average petrol consumption of 1.7 – 1.6 litres per 100 kilometres (166.2 – 176.6 mpg imp) in the WLTP test cycle, combined electric power consumption of 34.5 – 33.0 kWh per 100 kilometres and CO₂ emissions of 39 – 35 grams per kilometre.

Powerful high-voltage battery, BMW IconicSounds Electric, Combined Charging Unit and predictive heat management.

The motor draws its energy from a high-voltage lithium-ion battery integrated into the underbody area, which is a product of fifth-generation BMW eDrive technology. The lithium-ion battery stands out with its high energy density at a cell and battery pack level. It provides a constant flow of power across a wide temperature range and even under the heavy loads brought by a particularly sporty driving style. It has a usable energy content of 25.7 kWh. Together with the electric motor’s excellent efficiency and the system of intelligent energy management, this enables an electric range of 75 – 83 kilometres (47 – 52 miles) in the WLTP cycle.

The BMW XM Label Red can therefore complete not only journeys around town but also cross-country routes locally emission-free and almost silently. The top speed achievable in pure electric mode is 140 km/h (87 mph). The power delivery of the electric motor also gains a soundtrack of its own, in the form of the BMW IconicSounds Electric developed as part of a collaboration between the BMW Group and film score composer Hans Zimmer.

The Combined Charging Unit of the M HYBRID system enables AC charging at up to 7.4 kW. This means the high-voltage battery can be replenished from zero to 100 per cent charge in 4.25 hours. Predictive heat management reduces charging times by judiciously warming or cooling the battery. Supplied as standard are both the Flexible Fast Charger for use with domestic or industrial sockets and the charging cable Professional. This mode 3 cable for topping up at public charging stations can be kept in a suitably stylish and exclusive weekend-type bag and secured in the boot area using a crash-protective carabiner-belt combination.

Supreme traction, captivating performance: M xDrive and M Sport differential.

The M xDrive all-wheel-drive system channels the power generated by the combustion engine and electric motor between all four wheels precisely, quickly and as required at all times. The system has a rear-biased setup, which enhances the agility of the BMW XM Label Red and is particularly pronounced in 4WD Sport mode. When the DSC (Dynamic Stability Control) system has been fully disengaged, the traction-optimised 4WD Sand mode – conceived specifically for driving over dunes and similar surfaces – can be activated via the M Setup menu.

Building on the work of the M xDrive system is an electronically controlled differential lock in the rear axle, which further enhances traction, agility and directional stability. The M Sport differential brings a need-based and fully variable distribution of drive torque between the left and right rear wheels.

Model-specific chassis tuning, integrated transverse dynamics management.

The most powerful road-legal BMW M car ever made impresses not only with the unique power delivery of its M HYBRID system, but also with the breadth of its driving attributes, which enthral and delight time after time. The BMW XM Label Red rises to every challenge with unshakable poise and assurance, whether demonstrating its manifestly sporty performance credentials, cruising along in leisurely fashion (with zero local emissions if desired), inviting its occupants to relax in comfort on long trips or venturing off road. The car’s sophisticated chassis technology gives it an extraordinary spread of attributes, from dynamism to long-distance comfort, and is adapted to the bespoke performance characteristics of the drive system with the precision for which BMW M models are renowned.

Standard equipment for the BMW XM Label Red includes adaptive M suspension Professional – featuring electronically controlled dampers and active roll stabilisation with Active Roll Comfort to eliminate body roll on one side of the vehicle – and Integral Active Steering. The M Sport braking system comprises six-piston, fixed-calliper brakes at the front and single-piston, floating-calliper units at the rear. It teams with the latest-generation integrated braking system, which ensures the stopping power generated by recuperation and the friction brake is combined with great precision, and which also presents the driver with two pedal feel settings.

Like the M xDrive all-wheel-drive system, the M Sport differential, active roll stabilisation and the steering’s control systems, the near-actuator wheel slip limitation tech integrated into the engine management and the Performance Control function are networked with the central transverse dynamics management. The integrated application of all powertrain and chassis systems together with the fine-tuning carried out on varying types of road – from urban driving to country roads and motorways – with the help of BMW M GmbH’s racing expertise has resulted in a well-resolved driving experience in every situation and with every configuration.

Extroverted design with exclusive details.

Stylistically as well as technically, the BMW XM Label Red takes the first model since the legendary BMW M1 to be conceived solely as a high-performance car from BMW M GmbH into even more exclusive territory. The muscular proportions of a dynamic Sports Activity Vehicle converge with an extrovert exterior design featuring large surfaces, clear lines and a front-end look reserved for luxury-class BMW models. And added to the mix here are design accents underscoring the singular character of the BMW XM Label Red as a car focused on achieving the highest peaks of performance.

The distinguishing features of the performance-maximising XM variant include an accent band in Toronto Red metallic, although a black accent band also can be specified. The use of red also extends to the model badges and the wheel inserts. The BMW XM Label Red is fitted as standard with 21-inch light-alloy wheels. The surrounds for the BMW M kidney grille and diffuser elements come in Black high-gloss.

The spectrum of exterior paint shades available for the new model comprises one solid and eight metallic variants. Customers can also choose from more than 50 BMW Individual special paint finishes, including the new BMW Individual Urban Green, BMW Individual Petrol Mica metallic, BMW Individual Anglesey Green metallic and BMW Individual Sepia metallic. The new BMW Individual Visualizer (at https://individual.bmw-m.com/) is available for the first time from the start of orders for the BMW XM Label Red to help customers with the paint selection process. The car is depicted extremely realistically in the paint finish selected by the customer against the backdrop of BMW M Town. Here, it can be viewed from various angles and with the aid of 360-degree video.

The limited-edition variant of the BMW XM Label Red – only 500 examples of which will be released globally – maximises the exclusivity factor with even more expressive styling. Toronto Red metallic for the BMW M kidney grille surround and rear diffuser insert create additional design cues that combine with a body paint finish in BMW Individual Frozen Carbon Black metallic. The contrast of the gloss colour accents against shimmering matt surfaces ensures the exterior of the BMW XM Label Red has a particularly enthralling effect.

A black/red colour scheme also brings a visually appealing and sporting flavour to the interior of the BMW XM Label Red. The distinctive three-dimensional headliner and the trim for the body pillars have black surfaces. Red is used to bring an extra sense of exclusivity to the diamond-shaped upper sections of the backrests and the integrated head restraints of the seats for the driver and front passenger and the outer rear seats. This is complemented by red contrast stitching for the black surfaces of the seats, instrument panel, door trim and centre console, and the likewise red accents for the air vents. Among the other exclusive features of the BMW XM Label Red interior are a red “XM” badge below the control display and an interior trim strip in Carbon Fibre satin effect with red and blue accent threads highlighting this as an M car. Inside the limited-edition variant of the Label Red, customers will find a plaque below the control display reading “1 of 500”.

Sports car cockpit with BMW Curved Display; M Lounge in the rear.

M multifunction seats, knee pads, M-specific content on the BMW Curved Display and the standard-fitted BMW head-up display, the signature M gear selector lever and an M-specific control panel on the centre console are the headline features of a sports car-style cockpit optimised to deliver a richly engaging performance experience on board. The M Hybrid button is used to select the desired operating mode for the drive system, while the Setup button provides direct access to the configuration of the powertrain, chassis, steering, braking system and M xDrive, as well as allowing the level of brake energy recuperation to be adjusted. The M leather steering wheel has trim elements in Black Chrome, plus M buttons and gearshift paddles with carbon inlays whose plus and minus symbols are in red. An exclusive special feature of the BMW XM Label Red is the symbol identifying Boost Mode on the left-hand shift paddle.

A generous feeling of space, high-quality materials and extravagant design transform the rear of the BMW XM Label Red into an exclusive M Lounge. Optionally heated backrests that extend well into the sides of the cabin and cushions in Merino leather with red contrast stitching and an “XM” badge offer passengers luxurious levels of comfort. The sculptural headliner is quite unique with its three-dimensional prism structure, photo mount-style border and 100 LED units for illumination. Ambient lighting, four-zone automatic climate control, the Harman Kardon Surround Sound System and the Travel & Comfort System are all standard features too, while the options list includes the Bowers & Wilkins Diamond Surround Sound System with 1,475-watt amplifier and four additional speakers in the roof area.

Advanced driver assistance systems; BMW Live Cockpit Professional as standard.

The BMW XM Label Red offers customers a wide selection of advanced systems for automated driving and parking. Among the technologies fitted as standard is the Driving Assistant, which comprises Front Collision Warning, Lane Departure Warning including lane return with steering assistance, the Evasion Assistant, Alertness Assistant and the Speed Limit Info system. The optional Driving Assistant Professional brings Active Cruise Control with Stop&Go function together with features such as the Steering and Lane Control Assistant, traffic light recognition, automatic Speed Limit Assist and Active Navigation.

Parking Assistant Plus is also part of standard specification. Alongside, the Reversing Assistant, this system adds Parking View, front and rear Panorama View and 3D View to the repertoire of functions.

The BMW XM Label Red comes as standard with the BMW Live Cockpit Professional, which brings with it the latest generation of the BMW iDrive multi-sensory vehicle experience, here based on an M-specific version of BMW Operating System 8. With the fully digital screen grouping and the BMW Intelligent Personal Assistant, the new BMW iDrive has been deliberately geared towards touch control and gesture control as well as dialogue using natural language.

The BMW Live Cockpit Professional also includes the cloud-based BMW Maps navigation system. The optional BMW Digital Key Plus enables customers to lock and unlock the BMW XM Label Red using their Apple iPhone by means of security-enhanced ultra-wideband (UWB) radio technology. Smartphone integration for Apple CarPlay® and Android Auto™, the personalised BMW ID functionality and an eSIM designed for 5G mobile technology are also available for use.

Munich. The launch communication for the new BMW XM (fuel consumption combined: 1.7 - 1.6 litres/100 km; combined power consumption: 34.5 - 33.0 kWh/100 km; combined CO₂ emissions: 39 - 35 g/km according to WLTP; data according to NEDC: - ), the first high-performance automobile with M HYBRID drive will be launched by BMW together with strong, independent and self-confident creative partners. First and foremost: Naomi Campbell, model, actress, cultural innovator and one of the most influential figures on the international fashion scene over the past four decades. With her as co-creator, the worldwide communication for the market launch of the BMW XM under the motto "Dare to be You" focuses on a new dimension of self-confident presence, expressive lifestyle and assured individuality. The first BMW XM not only makes an extravagant design statement, but is the pioneer of maximum performance with electrified drive at the same time.

"The BMW M slogan 'Dare to be You' immediately appealed to me because it describes exactly the confident attitude that is necessary for progress and positive change," says Naomi Campbell. With her strong sense of aesthetics and design, she will be instrumental in the upcoming projects. As a further highlight of this cooperation, a one-off model of the BMW XM designed by her will be presented in the course of 2023.

A timeless icon and committed champion of social change, Naomi Campbell belongs to that select circle of catwalk stars for whom the term supermodel was invented. To this day, the British-born daughter of Jamaican parents uses her presence at international fashion shows to advocate for more diversity in the fashion business. That is why she is still considered to be a pioneer for the next generation of emerging talents in the creative and fashion scene.

Parallel to her career on the catwalks of haute couture, Naomi Campbell has long been successful as an actress, designer and entrepreneur. In addition, she supports a variety of charities, including its new EMERGE initiative to promote the creative talents of tomorrow, which in 2022 focused in particular on the next generation of cultural talent on the African continent, as well as UNESCO. "Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality," says Jens Thiemer, Senior Vice President Customer and Brand BMW. "There are few people who can identify with the motto 'Dare to be You' as strongly as she can."

The BMW XM will make its debut on global automotive markets in spring 2023 to create a sensation with its expressive design and powerfully characterful interior with M Lounge in the rear as well as its stunning performance. BMW M GmbH combines a spectacular vehicle concept with pioneering drive technology with the independently developed Sports Activity Vehicle, available exclusively as a BMW M automobile.

Adapted from endurance racing and used for the first time in a production model, the BMW XM's M HYBRID drive generates a system output of 480 kW/653 hp. As a special BMW XM Label Red model (fuel consumption combined: 1.7 - 1.6 litres/100 km; combined power consumption: 34.5 - 33.0 kWh/100 km; combined CO₂ emissions: 39 - 35 g/km according to WLTP) and with a maximum output of 550 kW/748 hp, it will even become the most powerful series-production vehicle ever approved for road use in the 50-year history of BMW M GmbH from autumn 2023.

On location photos International Media Launch Scottsdale, USA.

B-Roll Material will follow soon. 

BMW M GmbH closes anniversary year with new sales record.

Munich. At the end of its anniversary year, BMW M GmbH has once again achieved record results. Global sales of performance and high-performance cars rose to 177,257 vehicles during the 2022 financial year. This represents an increase of 8.4 per cent compared to the previous year, despite the continuing challenging conditions in the area of logistics and supply chains. The most important single market in 2022 was again the USA, with the second most important sales region again being the German domestic market, followed by the UK.

“The enthusiasm of the M community for emotionally powerful performance on the road and on the racetrack has carried us through the entire anniversary year,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH. “This is also expressed in a new sales record for BMW M automobiles, which gives us a positive outlook for 2023.”

BMW i4 M50: the best-selling BMW M automobile drives locally emission-free.
At the same time, 2022 marks BMW M GmbH's successful start into the age of electric mobility. “The best-selling BMW M automobile of 2022 is the all-electric BMW i4 M50,” says Timo Resch, Head of Customer, Brand and Sales at BMW M GmbH. “For us, this is a clear signal that the unique M feeling has arrived in the world of electrified vehicles.” The BMW i4 M50 is powered by an electric motor on both the front and rear axles, which together generate a maximum output of 400 kW/544 hp. The perfectly coordinated power delivery of the two e-motors and independent suspension tuning ensure an M-typical driving experience characterised by dynamics, agility and precision, which proved to be a real crowd-puller right from the outset.

With the BMW iX M60*, a second all-electric performance car from BMW M GmbH made a highly successful debut. During the course of 2023, BMW M GmbH will continue its product offensive with, among other things, the first electrified high-performance automobile, the BMW XM, and the BMW i7 M70, a BMW M automobile based on the fully electric BMW i7. The further transformation towards electric mobility has also already been mapped out. In order to be able to include high-performance cars with purely electric drive in the range in the future, BMW M GmbH will intensify the corresponding concept testing in 2023. The focus will be on an integrated driving dynamics control system and an electric M xDrive all-wheel drive system with four electric motors, which will ensure that the emotionally powerful M feeling reaches an even higher level.

Anniversary year with spectacular premieres, BMW M3 and BMW M4 remain on the road to success, fast-paced launch for the new BMW M240i xDrive Coupe*.
The celebrations of the 50th anniversary of BMW M GmbH were accompanied by debuts for numerous spectacular new models. The broad spectrum of new releases ranged from the second generation of the puristic BMW M2*, with its combination of straight six-cylinder engine, 6-speed manual transmission and rear-wheel drive, which evokes classic driving pleasure in a high-performance automobile, to the extroverted BMW XM with its 480 kW/653 hp M HYBRID drive. The first BMW M3 Touring* also offers completely new ways to experience M-typical performance. This diversity creates ideal conditions for attracting additional target groups and generating further growth in 2023.

The current increase in sales figures is also based on sales successes in a wide range of vehicle segments. The high-performance sports cars of the BMW M3 and BMW M4 series, which – including the new BMW M3 Touring – are available in four body variants, in two performance levels, with a choice of a 6-speed manual or an 8-speed M Steptronic transmission, as well as with rear-wheel drive or the all-wheel drive system M xDrive, continued to enjoy particularly widespread popularity in 2022. BMW M GmbH thus covers a wide range of customer needs in this core segment.

With an exceptionally strong performance within their competitive environment, the high-performance cars based on BMW X models also contributed to BMW M GmbH's new sales record. The upcoming upgrade for the BMW X5 M and BMW X6 M models in spring 2023 will provide effective impetus for a continuation of this success story.

The successful launch of the new BMW M240i xDrive Coupe in 2022 proved to be a highlight in the performance car segment. The new edition of the compact two-door is powered by a 275 kW/374 hp straight-six engine and is now also available with classic rear-wheel drive. “The new sales record for BMW M Automobiles is based on our successful presence in a broad range of vehicle segments,” says Timo Resch. “With our wide-ranging product portfolio, we are also ideally positioned for the future.”

Premiere at Daytona: the new BMW M3 CS* and the BMW M Hybrid V8.
In addition, BMW M GmbH fulfils the desire for particularly concentrated racing characteristics with attractive special models – as early as 2022 with the BMW M4 CSL* and soon with the new BMW M3 CS.

The BMW M3 CS will make its world debut on the last weekend of January as part of the 24-hour race at Daytona. The tradition-steeped competition in the US state of Florida is also the venue for BMW M Motorsport's comeback to endurance racing. The new BMW M Hybrid V8 will compete there for the first time. 47 years after the Daytona overall victory of the legendary BMW 3.0 CSL, the new LMDh prototype is set to race for points in the IMSA GTP class of the WeatherTech SportsCar Championship before also competing in the official FIA World Endurance Championship at Le Mans and elsewhere in 2024.

The final phase of the development process and the subsequent test drives on various race tracks were among the highlights of 2022 for the BMW M GmbH motorsport department, while the all-important success on the race track was the overall victory in the DTM drivers' and teams' championships. South African Sheldon van der Linde and Team Schubert Motorsport secured the title win in the prestigious touring car championship in the very first season with the new BMW M4 GT3.

*Consumption and emission values:
BMW i4 M50: Power consumption in kWh/100 km combined: 22.5 – 18.1 WLTP.
BMW XM: Fuel consumption in l/100 km combined: 1.6 – 1-5 WLTP; Power consumption in kWh/100 km combined: 30.1 – 28.9 WLTP; CO₂ emissions in g/km combined: 36 – 33 WLTP.
BMW iX M60: Power consumption in kWh/100 km combined: 24.7 – 21.9 WLTP.
BMW M240i xDrive Coupe: Fuel consumption in l/100 km combined: 8.8 – 8.1 WLTP; CO₂ emissions in g/km combined: 200 – 185 WLTP.
BMW M2: Fuel consumption in l/100 km combined: 9.8 – 9.6 WLTP; CO₂ emissions in g/km combined: 222 – 218 WLTP.
BMW M3 Touring: Fuel consumption in l/100 km combined: 10.4 – 10.1 WLTP; CO₂ emissions in g/km combined: 235 – 229 WLTP.
BMW M4 CSL: Fuel consumption in l/100 km combined: 10.1 – 9.9 WLTP; CO₂ emissions in g/km combined: 227 – 224 WLTP.
BMW M3 CS: Fuel consumption in l/100 km combined: 10.4 – 10.1 WLTP; CO₂ emissions in g/km combined: 234 – 229 WLTP.

O novo BMW XM alia o look arrojado à alta performance, com uma atenção renovada à mobilidade sustentável. No ano em que a BMW celebra os 50 anos da icónica linha desportiva, esta combinação de elementos leva a série BMW M a todo um novo patamar de mobilidade premium.

O BMW XM surge com uma reinterpretação inovadora do conceito Sports Activity Vehicle (SAV).

No BMW XM – o primeiro BMW M original desde o BMW M1 –, o novo sistema M HYBRID alia-se a um design extravagante e a um interior de luxo, numa combinação que é sinónimo de uma experiência de liberdade de condução ímpar.

O sistema M HYBRID do BMW XM oferece uma potência combinada total de até 480 kW/653 cv, sustentada por um motor V8 a gasolina de alta rotação e tecnologia de ponta M TwinPower Turbo de última geração. Em termos de aceleração, o novo e imponente BMW XM demora apenas 4,3 segundos a ir dos 0 aos 100 km/h.

No exterior do veículo, superfícies cuidadosamente definidas e linhas extravagantes conferem-lhe um design muito próprio, simultaneamente robusto e elegante. A nova face de luxo exibe luzes de condução diurnas estreitas e grelha em forma de rim iluminada com barras duplas estilo M. A traseira desportiva e rebaixada contribui também para a agilidade na estrada.

Já no interior, a BMW continua a expandir os limites do conforto, com uma experiência digital reforçada e cada vez mais à medida do condutor. Do cockpit aos bancos da frente, passando pelos materiais, o BMW XM foi pensado ao detalhe tendo em mente uma experiência de condução de luxo.

O botão M Hybrid no centro da consola permite selecionar facilmente os três modos de funcionamento: HYBRID, ELECTRIC e eCONTROL. O sistema BMW IconicSounds Electric volta a trazer à experiência de condução as sonorizações do compositor oscarizado Hans Zimmer. Os condutores podem ainda costumizar facilmente as configurações do veículo através do menu M Setup. O BMW XM oferece ainda aquela que é, até ao momento, a maior seleção de sistemas de assistência à condução de toda a série M.

Entre as muitas novidades, destaca-se ainda um botão adicional que será usado para selecionar o M Mode, uma opção que reduz as intervenções de assistência à condução e as informações que surgem no visor BMW Curved Display de 12.3 polegadas – como forma de favorecer uma experiência de condução em autoestrada ainda mais desportiva.

A produção do BMW XM vai ter início na fábrica do BMW Group em Spartanburg, nos EUA, ainda em dezembro de 2022, estando a chegada aos mercados internacionais prevista para a primavera de 2023. De salientar que no outono de 2023 a marca bávara prevê juntar ao seu portfólio a versão BMW XM LABEL RED, que promete ser o modelo BMW M mais potente alguma vez criado.

The newly developed M HYBRID drive system, an extravagant design and the progressive luxury ambience inside the BMW XM come together to create a fresh interpretation of the Sports Activity Vehicle (SAV) concept for the high-performance segment that will open up that inimitable M feeling to new target groups and markets.

The highlight of the brand’s model offensive in its anniversary year, the BMW XM is also the first BMW M original since the BMW M1. Precisely crafted flourishes in the exterior design of the high-performance SAV recall the legendary mid-engined sports car. Production of the BMW XM will get underway at BMW Group Plant Spartanburg in the USA in December 2022 before it arrives at dealers worldwide in spring 2023. The key sales markets will be the USA, China and the Middle East.

M HYBRID drive system for stunning performance and cruising with zero local emissions.

The M HYBRID drive system in the BMW XM delivers an overall output of 480 kW/653 hp (generated by the combination of the combustion engine with up to 360 kW/489 hp and the electric drive system with up to 145 kW/197 hp). It is underpinned by a newly developed, classically high-revving V8 engine with cutting-edge M TwinPower Turbo technology. The 4.4-litre unit features a cross-bank exhaust manifold and an optimised oil separation process.

The eight-cylinder engine is assisted in its task by an electric motor integrated into the eight-speed M Steptronic transmission. The motor’s propulsive power is instantly on tap when pulling away, delivering unhesitating response to every movement of the accelerator. The M HYBRID drive system produces maximum overall torque of 800 Nm/590 lb-ft (engine with up to 650 Nm [479 lb-ft] combined with electric motor developing up to 280 Nm [206 lb-ft]). A pre-gearing stage increases the electric motor’s effective maximum torque to 450 Nm (332 lb-ft) at the transmission input.

One engine, one electric motor, three operating modes, four driven wheels.

The intelligently managed interplay between engine and motor delivers a well-resolved performance experience worthy of the M badge in all driving situations. It is defined by an immense build-up of power that begins instantaneously and is sustained throughout the rev range. The BMW XM sprints from 0 to 100 km/h (62 mph) in 4.3 seconds, accompanied by an energy-charged soundtrack of rare emotional appeal for an eight-cylinder unit. This originates from its sports exhaust system featuring electronically controlled, continuously adjustable flaps and hexagonal dual tailpipes arranged one above the other for the first time on a BMW M model.

The M Hybrid button on the centre console is used to select one of three operating modes, including an ELECTRIC setting for cruising with zero local emissions at speeds of up to 140 km/h (87 mph) and over a maximum distance of 82 – 88 km (51 – 55 miles)* in the WLTP cycle. This is thanks to the lithium-ion high-voltage battery mounted in the car’s underbody and the 25.7 kWh of usable energy it provides. The Combined Charging Unit in the BMW XM enables AC charging at up to 7.4 kW.

The BMW IconicSounds Electric developed in a collaboration between the BMW Group and film score composer Hans Zimmer also create
a suitable backing track for the electric motor’s power delivery. The
M-specific electric drive sound provides authentic feedback to every movement of the accelerator pedal when driving in the locally emission-free operating mode. And if the Sport or Sport Plus setting is selected while the drive system is operating in HYBRID mode, a boost sound will underline the electrical assistance being provided to the combustion engine.

The power generated by the drive duo is channelled to the road via the all-wheel-drive system M xDrive, whose rear-biased setup is particularly noticeable in 4WD Sport mode. Drivers can also select 4WD Sand mode, which has been conceived specifically for driving over dunes and similar surfaces. Operation of the M Sport differential in the rear axle is also fully variable.

BMW XM LABEL RED: the most powerful BMW M model ever made.

The BMW XM LABEL RED will be added to the model range in autumn 2023. The most powerful road-legal series-produced car in the history of BMW M GmbH will summon up system output of 550 kW/748 hp (generated by the combination of the combustion engine with up to 430 kW/585 hp and the electric drive system with up to 145 kW/197 hp) and maximum system torque of 1,000 Nm/737 lb-ft (generated by the combination of the combustion engine with up to 750 Nm [553 lb-ft] and the electric drive system with up to 280 Nm [206 lb-ft]; provisional values based on the vehicle’s current stage of development).

Distinctive design as expression of presence and performance.

The exterior design of the BMW XM is a statement of exclusivity, presence and performance. The proportions of a modern SAV, powerful contours, a dynamically stretched silhouette, M-typical design cues, a reworked interpretation of the front-end look created for BMW’s luxury-segment models and a host of distinctive accents give the XM a singularly extrovert aura.

Headlights split into two separate units, a BMW kidney grille with gold-coloured surrounds and continuous contour lighting, as well as large air intakes are the defining features of the front end. Moving round to the side, an accent band in Gold is reminiscent of the black strip running along the body of the BMW M1. Further nods to the past come in the form of the BMW logos engraved into the flat rear window and the eye-catching louvred structure of the sculptural rear lights. Fitted in a 21-inch format as standard with the option of further variants up to 23 inches in size, the M light-alloy wheels also boast a highly distinctive design.

Interior: driver-focused cockpit, luxurious M Lounge in the rear.

The expressive style of the BMW XM’s exterior design continues inside the cabin. The cockpit and front seats are designed entirely around an active driving experience. Standard specification includes M multifunction seats, knee pads and a model-specific M leather steering wheel, along with M-specific graphics including shift lights for the BMW Curved Display and BMW Head-Up Display.

A generous feeling of space, high-quality materials and extravagant design transform the rear of the BMW XM into an exclusive M Lounge. Heated backrests extending well into the sides of the rear compartment and specially designed cushions offer passengers luxurious levels of comfort. The sculptural headliner is quite unique with its three-dimensional prism structure, photo mount-style border and 100 LED units for illumination. There is a choice of four different trims for customising the interior, as well as a new Vintage leather for the upper sections of the instrument panel and door panels. Ambient lighting, four-zone automatic climate control, the Harman Kardon Surround Sound System and the Travel & Comfort System are all standard features too, while the options list includes the Bowers & Wilkins Diamond Surround Sound System with 1,500-watt amplifier and four additional speakers in the roof area.

Chassis: widest possible spectrum between dynamism and long-distance comfort.

The unique blend of driving pleasure and well-being served up by the BMW XM cabin is mirrored by the driving experience on offer. Sophisticated chassis systems with M-specific tuning enable the car to offer the widest possible spectrum between signature M dynamism and above-average ride comfort for its segment. Drivers can also customise the vehicle settings via the M Setup menu. The integrated application of all powertrain and chassis systems on varying types of road – from urban driving to country roads to motorways – has resulted in supremely assured, well-resolved handling at all times.

The chassis design comprises a double-wishbone front axle and a five-link rear axle with specially tuned kinematic and elastokinematic properties. The BMW XM comes as standard with adaptive M suspension Professional including electronically controlled dampers and active roll stabilisation with 48V electric motors and Active Roll Control. It is also the first BMW M model to feature Integral Active Steering, also part of standard specification.

Traction, agility and directional stability all benefit from both the near-actuator wheel slip limitation and the networking of all control systems within the integrated transverse dynamics management. The M Sport brakes work in tandem with an integrated braking system that presents the driver with two pedal feel settings. 21-inch M light-alloy wheels are fitted as standard, while there is also the option of 22-inch or 23-inch M light-alloy wheels.

Matchless variety of driver assistance systems.

The BMW XM boasts the largest selection of driver assistance systems offered – either as standard or as an option – for any high-performance vehicle from BMW M GmbH. Standard specification includes the Driving Assistant, which comprises Front Collision Warning, Lane Departure Warning including lane return with steering assistance, the Evasion Assistant, Alertness Assistant and Speed Limit Info system. The optional Driving Assistant Professional combines Active Cruise Control with Stop&Go function with a host of other features, including the Steering and Lane Control Assistant, traffic light recognition, automatic Speed Limit Assist and Active Navigation.

Parking Assistant Plus is also included as standard. In addition to the Reversing Assistant this system comprises the functions Parking View, front and rear Panorama View and 3D View.

A bespoke driving experience at the touch of a button.

The control panel on the centre console of the BMW XM features a model-specific array of buttons for personalising the driving experience in a variety of ways. For the first time, this includes the M Hybrid button, which is used to select the desired operating mode for the drive system. Drivers can choose between HYBRID, ELECTRIC and eCONTROL modes. There is also the Setup button providing direct access to the configuration settings for the drive system, chassis, steering, braking system, M xDrive and level of braking energy recuperation.

Another button is used to select M Mode. When drivers switch from the default Road setting to Sport, interventions from the driver assistance systems are restricted to just the essential functions required for sporty driving, as is the content shown in the information display. Two individually configured vehicle setups can be stored together with the preferred settings for the M HYBRID system’s operating mode, the engine note, Dynamic Stability Control (DSC) and the transmission’s shift characteristics, and then called up using the M buttons on the steering wheel.

BMW Live Cockpit Professional and Head-Up Display as standard.

The BMW XM comes as standard with BMW Live Cockpit Professional, which brings with it an M-specific version of the latest-generation multi-sensory vehicle experience BMW iDrive. Based on BMW Operating System 8, it comprises a BMW Curved Display formed by a 12.3-inch information display and a control display with a screen diagonal of 14.9 inches. The new display grouping and the ever-expanding capabilities of the BMW Intelligent Personal Assistant mean the new BMW iDrive has been deliberately geared towards touch operation and gesture control as well as dialogue using natural language. The iDrive Controller and multifunction buttons on the steering wheel are additionally joined in the standard specification roster by the BMW Head-Up Display and BMW gesture control.

The cloud-based BMW Maps navigation system is another feature of BMW Live Cockpit Professional. The optional BMW Digital Key Plus enables customers to lock and unlock their new BMW XM with their Apple iPhone by means of security-enhanced ultra-wideband (UWB) radio technology. And smartphone integration for Apple CarPlay® and Android Auto™, the personalised BMW ID functionality and an eSIM designed for 5G mobile technology are also all available to use in the BMW XM.