Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Goodwood. All eyes will be on BMW M GmbH at the 2022 Goodwood Festival of Speed, as BMW’s legendary Motorsport division celebrates five decades of success. Festivalgoers will witness the world premiere of the first-ever BMW M3 Touring and the UK premiere of the new BMW M4 CSL, as both take to the hill throughout the world-famous four-day event. All this against the backdrop of a striking central feature sculpture on the lawn of Goodwood House, designed as a homage to 50 years of motorsport excellence as it showcases some of the most iconic models from BMW M. Elsewhere, visitors will be able to see – and in some cases, drive – the latest models from BMW’s exciting range, including the new BMW iX1, i7, i4 and iX M60.

For the first time in its history, the BMW M range will be complemented by a BMW M3 Touring which is a distillation of the technological prowess and know-how from the BMW M3 and M4 family, combined with the practicality of a five-door touring model. This latest BMW M model will be unveiled at BMW M at Trackside at 10:00 am (BST) on Thursday 23 June, alongside a high-performance M3 Touring with Performance Parts, and can then be seen on the Hillclimb in the ‘First Glance’ category every day of the Festival.

Alongside the M3 Touring and BMW M3 Touring MotoGP Safety Car on the hill will be the new BMW M4 CSL, celebrating its UK premiere. This ultimate, track-honed, two-seater coupe is defined by a 40hp power hike over the current BMW M4 Competition Coupé to 550hp, while meticulous weight-saving measures – including the use of carbon-fibre for the roof, bonnet and boot lid – achieve a 100kg reduction in overall weight (in standard specification in the German market). As a result, the new BMW M4 CSL has recorded the best-ever lap-time for a BMW road car at the Nürburgring’s Nordschleife circuit.

With BMW M GmbH as the honoured marque, the Central Feature in front of Goodwood House will present an eye-catching display of BMW M cars past, present and future. BMW UK will add its legendary BMW 3.0 CSL to the Central Feature, while BMW Group Classic is providing three further examples: the BMW M1 Procar from the late 1970s; a WTCC BMW 3 Series E90; the Le Mans winning 1999 BMW V12 LMR. The display is completed by the BMW M LMDh racecar, that will debut next year.

Besides providing historic BMW M cars for the Central Feature, BMW Group Classic will bring four additional famous race cars to Goodwood’s Hillclimb. Pedro Piquet (BRA), son of three-time F1 World Champion Nelson Piquet, will drive the world’s first turbo-charged F1 World Champion car, the 1983 Brabham BMW BT52.

Steve Soper (UK) will climb the hill in the BMW V12 LMR on Thursday. He is followed by Markus Flasch (CEO of BMW M GmbH, 2018-2021), who will be in the driver’s seat on Friday, Saturday and Sunday.

HRH Leopold Prince of Bavaria (GER) will drive the sharknose BMW 635CSi and Bruno Spengler (CAN) will drive his famous BMW Z4 GTR which features the Michel Vaillant Design from the 2015 Spa-Francorchamps 24h race.

For many, BMW M at Trackside will form the focal point for the long weekend’s celebrations. Crowned by an original BMW M1, the stand will host iconic models from BMW M’s illustrious past, from the legendary BMW M3 E30 to the revered BMW M3 CSL E46. They will take their place alongside a thrilling line-up of modern-day BMW M greats, from the ultimate 635hp BMW M5 CS and track-honed BMW M4 GT3 to the exclusive new BMW M850i Convertible and innovative electric BMW i4 M50. Visitors will be able to catch a glimpse of the future for BMW M, with the innovative BMW Concept XM, a vision of uncompromising high performance and extravagant luxury.

The Stable Yard – once again dedicated to BMW’s latest range of all-electric and electrified models – will offer the chance to see the stunning BMW i Vision Circular, a concept which illustrates the company’s determination to become the most sustainable manufacturer. Optimised for the circular economy and with the goal of achieving 100% recycled and recyclable material use, the BMW i Vision Circular offers a view of a compact yet luxurious fully-electric vehicle with a focus on sustainability for the year 2040.

BMW’s sustainability focus is equally apparent in the new BMW i7, on display in The Stable Yard following its recent unveiling. The latest version of the brand’s flagship saloon is set to redefine the luxury segment with new levels of electrification and digitalisation. Its state-of-the-art all-electric drivetrain is complemented by a blend of luxurious interior design and an astonishing entertainment experience, with the multi-sensory BMW iDrive and unique 31.3-inch 8K BMW Theatre Screen. These attributes are further displayed in the powerful new BMW M760e, a plug-in hybrid with 571hp that delivers scintillating performance yet achieves remarkable efficiency.

The recently revealed BMW iX1 will make its UK debut at Goodwood Festival of Speed, representing another first at the Stable Yard. The third-generation BMW X1 features a sharper design, across-the-board sustainability and cutting-edge digital innovations. Available for the first time with an all-electric drive system, the BMW iX1 xDrive30 is set to offer an electric driving range between 257 – 272 miles (WLTP, provisional figures).

These models will also be joined by the company’s technology flagship, the new BMW iX M60, a fully-electric Sports Activity Vehicle that combines emissions-free driving pleasure and sporting agility with lounge-style luxury and comfort. Powered by two BMW M eDrive electric motors to provide intelligent BMW xDrive all-wheel-drive capability, the BMW iX M60 can accelerate from 0-62 mph in a seamless 3.8 seconds, yet still achieve up to 348 miles (WLTP) of driving range on a single charge.

Members of the public will be able to experience the BMW iX M60’s searing performance for themselves during Friday’s ‘Electric Only’ Motor Circuit Test Drives, where they’ll also be able to take to the circuit behind the wheel of the new BMW i4, the brand’s first-ever fully-electric Gran Coupé, and the practical BMW iX3.

Frank van Meel, CEO of BMW M, said: “There can be no better place to celebrate our 50th anniversary than among our fans at this year’s Goodwood Festival of Speed, surrounded by the iconic cars that have cemented our position in motorsport history. But we’ll also spend our time at the world-famous event looking to the future, with a selection of exciting new models from our innovative electrified line-up, and the global premiere of the eagerly-anticipated first-ever BMW M3 Touring.”

The Goodwood Festival of Speed is being held over four days from 23-26 June 2022.

The BMW iX3’s integration in the new Marvel Studios film coincides with the launch of the updated model. The new features introduced for the iX3 in September 2021 primarily affect the design of the exterior, and there are also changes for the interior and equipment. The update brings the BMW iX3 closer stylistically to the new family of BMW premium electric vehicles headlined by the BMW iX and BMW i4.

Along with the BMW iX3, the BMW M8 sports car in melbourne red (BMW individual color) also makes an appearance in the film. Both take center stage in action-packed set pieces that showcase the power and agility of both vehicles.

About Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings”.

Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings” stars Simu Liu as Shang-Chi, who must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization. The film also stars Tony Leung as Wenwu, Awkwafina as Shang-Chi’s friend Katy and Michelle Yeoh as Jiang Nan, as well as Fala Chen, Meng’er Zhang, Florian Munteanu and Ronny Chieng.

“Shang-Chi and The Legend of The Ten Rings” is directed by Destin Daniel Cretton and produced by Kevin Feige and Jonathan Schwartz, with Louis D’Esposito, Victoria Alonso and Charles Newirth serving as executive producers. David Callaham & Destin Daniel Cretton & Andrew Lanham wrote the screenplay for the film, which opens in global cinemas beginning in September and releases in U.S. theaters September 3, 2021.

• Detailed model update for the BMW iX3 (electric power consumption combined: 18.9 – 18.5 kWh/100 km; CO₂ emissions combined: 0 g/km as per WLTP) optimises the car’s sporting aura and the driving pleasure it offers, as well as ease of operation and the premium character of the interior. Fresh design accents underscore the close conceptual and technological links between the all-electric Sports Activity Vehicle (SAV) for the premium midsize class and the BMW iX and BMW i4.
• New BMW iX3 builds on its profile as a trailblazer for a new era of electric mobility. First model to feature fifth-generation BMW eDrive technology. Advanced overall concept coherence enables unique combination of sporting prowess, exceptional efficiency, and long-distance ability with a range of up to 460 kilometres (286 miles) in the WLTP test cycle.
• European premiere for the new BMW iX3 at the IAA Mobility 2021 event in Munich. Production to get underway at the BMW Brilliance Automotive joint venture’s Shenyang facility in China in September 2021 – both for the local market and for export.
• Front end with increased presence thanks to larger BMW kidney grille, headlights around ten millimetres slimmer than before and newly sculpted front apron. Muscular surfacing at the rear. Striking, three-dimensional LED rear lights. Model-specific accents in BMW i Blue at the front and rear.
• New BMW iX3 with standard M Sport package. New M aerodynamic wheels in 20-inch format optionally available as an alternative to the standard 19-inch aerodynamic wheels. Adaptive LED Headlights also included as standard. BMW Laserlight can be ordered as an option.
• Fully digital screen grouping now with a 12.3-inch instrument cluster and an enlarged control display matching its dimensions. Newly designed control panel on the centre console for the gear selector lever, BMW Controller, Start/Stop button and the buttons for the Driving Experience Control switch and parking brake.
• Sport seats in the new Sensatec perforated upholstery variant and interior trim strips in the new Aluminium Rhombicle dark finish come as standard. BMW i Blue accents on the gear selector lever, Start/Stop button and steering wheel.
• Highly integrated drive system with electric motor, transmission and power electronics in a single housing. Space-saving arrangement in the rear axle subframe, maximum output: 210 kW/286 hp, peak torque: 400 Nm (295 lb-ft). Power sent to the rear wheels, acceleration from 0 to 100 km/h (62 mph) in 6.8 seconds.
• Model-specific high-voltage battery with a gross energy content of 80 kWh. Combined Charging Unit enables direct current (DC) fast-charging at a rate of up to 150 kW. 10-minute fast charge adds around 100 kilometres (62 miles) of range in the WLTP cycle. User-friendly and low-cost charging in the international BMW Charging network with a single registration.
• Familiar BMW i holistic approach to sustainability throughout the value chain. Design of the electric motor enables use of rare earth metals to be avoided in the manufacture of the rotor. Extensive use of secondary raw materials. BMW Group oversees monitored procurement process for cobalt and lithium for high-voltage batteries. Manufacture of battery cells and the car as a whole powered by green energy alone.
• Two equipment lines to choose from: “Inspiring” includes metallic paintwork, adaptive suspension, automatic tailgate operation, a panoramic glass roof, electrically adjustable seats, a sport leather steering wheel, a storage package and a three-zone automatic climate control system with pre-heating and pre-conditioning function. “Impressive” adds 20-inch light-alloy wheels, acoustic glazing, Vernasca leather trim, BMW Head-Up Display, Harman Kardon Surround Sound System and BMW IconicSounds Electric.
• Exceptionally wide selection of driver assistance systems come as standard, including Driving Assistant Professional with the Steering and Lane Control Assistant, Active Cruise Control with Stop&Go function, automatic Speed Limit Assist and route monitoring. Also standard: Parking Assistant with Reversing Assist Camera and Reversing Assistant.
• BMW Live Cockpit Professional with cloud-based navigation system BMW Maps and BMW Intelligent Personal Assistant as standard. Also standard: smartphone Integration with Apple CarPlay and Android Auto preparation, Remote Software Upgrade and other digital services from BMW Connected.

Please find attached on location pictures of the International Media Launch of the first-ever BMW iX3.

- Check against delivery! - 

Hello everyone! A very warm welcome to the world premiere of the BMW iX3.

At BMW, we have always been at the forefront of sustainable mobility. We continue to push forward at a fast pace – always focusing on the needs of our customers.

Already back in 2007, we began a new era of sheer electric driving pleasure with “project i”. And around 180,000 customers of the fully electric BMW i3 are proof of this. Today, with our broad range of plug-in hybrids, customers can enjoy electrified driving in all of our model segments.

Now we are rapidly expanding our line-up of pure electric vehicles: Just think of the very cool MINI Electric – and now our first pure electric Sports Activity Vehicle, the BMW iX3. Next year you can look forward to the BMW i4 and the iNEXT. And I promise you, there will be many more to come.

Our timing is perfect, because customer demand is rising.

And with convenient charging solutions at home or at work, we will boost demand even more.

At BMW, we think well beyond the vehicle itself. For us, it's all about making a true difference. And that's why we have decided to implement a completely new and even more comprehensive strategy for sustainability.

We will focus on three areas:

1. To further strengthen our position as a role model when it comes to sustainable, resource-saving production.
2. Creating a sustainable, CO₂ neutral supply chain.
3. The utilization phase of our vehicles concerning CO₂ emissions. We will further reduce our CO₂ emissions, even beyond the EU target.

All of this shows: We consistently take a sustainable approach across the entire value chain. This is what sets us apart.

Here are a few examples which underline this:

In production, we reduced our CO₂ emissions per vehicle by 25 percent last year, compared to 2018. We are sourcing all of our external power from renewable energy.

And we are working hand in hand with our suppliers to reduce our CO₂ footprint in the supply chain. For example, the production of high-voltage batteries is very energy-intensive. We have signed contracts with all our cell suppliers: They will only use renewable energy to produce our fifth-generation battery cells. This will save around ten million tons of CO₂ within the next ten years. This is roughly the amount of CO₂ that a city like Munich - with almost one and a half million people – emits each year.

We are strongly committed to climate protection. And we put words into action: We have greatly reduced the CO₂ footprint of our vehicle fleet. In 2020 alone, we will cut it by more than twenty percent. We are achieving this by offering a wider range of electric models, and also by increasing the efficiency of our conventional engines.

In Europe we are making excellent progress: Next year, 25 percent of our fleet will be electrified. In 2025, we will reach 33 percent. And in 2030, 50 percent of our sales will be electrified.

Ultimately, it's all about the Power of Choice. Our customers will always be able to choose the right drivetrain for their particular needs.

The BMW X3 clearly embodies our strategy of intelligent and flexible vehicle platforms. We can fit this model with any drivetrain we need – and produce them on the same production line. Whatever our customers demand, we deliver. And I promise you: All variants will have the same high level of functionality, comfort and quality.

Customers can choose from a range of drivetrains, such as highly efficient diesel engines with 48 Volt Mild Hybrid support. This is an important technology for customers who drive long distances. And of course they fulfill the highest regulatory standards of real-driving emissions.

We also offer the X3 with petrol engines in four different performance levels, right up to the sporty X3 M. With the new particle filters and 48 Volt support, they are the cleanest conventional engines we have ever built.

The X3 is also available as a plug-in hybrid, making it a great choice for commuters who desire a very low CO₂ footprint.

Today we are presenting the BMW iX3, our first fully electric Sports Activity Vehicle. It is also our first model to feature our self-developed and self-produced Gen5 electric drivetrain. It is highly integrated, without any rare earth materials, and extremely efficient. The Cobalt and Lithium we use originates from only trusted suppliers.

Ladies and Gentlemen,

Please enjoy the world premiere of the fully electric BMW iX3!

This car has taken Efficient Dynamics to the next level. When we engineered this vehicle, our focus was on achieving an attractive range. At the same time, we are setting the benchmark in terms of efficiency.

The iX3 offers a range of more than 500 km in the New European Driving Cycle. And 460 km according to WLTP. And of course it drives like a BMW.

This creates a sweet spot for our customers: The balance of its low energy consumption and 150 Kilo-Watt fast-charging is perfect for every distance, also for long journeys. Our advanced battery technology makes all of this possible.

For us, it’s always about simplifying our customers’ lives. That’s why we created BMW Charging. In Europe, that means access to well over 150,000 charging points – and worldwide, at least double that amount. This is the most comprehensive charging network available.

We have also included a new App that recommends charging stops on long routes – showing the estimated charging time required. BMW Charging is one of the many digital innovations that we have developed for our customers.

The BMW iX3 features our latest BMW Operating System 7. This enables secure and convenient over-the-air updates. This means your system is always up to date.

Last but certainly not least, let´s talk about sound. Together with one of the world's most famous music composers – Hans Zimmer – we are developing BMW Iconic Sounds for our electric vehicles. The iX3 already features a first composition from this cooperation: Just press the start / stop button, and you will be surrounded by the full emotional thrill of electro-mobility. What a sound! I really like it. And you can look forward to even more BMW iconic sounds in the future.

Ladies and Gentlemen,

At BMW, we are fully committed to climate protection and sustainable mobility. Our aspiration is to provide sustainable driving pleasure for our customers, no matter where they are around the world.

I promise you there will be many more exciting emission-free vehicles to come. So, stay tuned. Thank you for joining us today!

• Fully electric mobility celebrates its premiere in a BMW X model – the new BMW iX3 (fuel consumption combined in the NEDC test cycle: 0.0 l/100 km; electric power consumption combined: 17.8 – 17.5 kWh/100 km; CO₂ emissions combined: 0 g/km; fuel consumption combined in the WLTP test cycle: 0.0 l/100 km; electric power consumption combined: 19.5 – 18.5 kWh/100 km; CO₂ emissions combined: 0 g/km). Locally emission-free driving pleasure complements the sporting ability for which BMW is renowned and the comfort, multi‑faceted functionality and spaciousness of the successful BMW X3. Latest stage in the ongoing rollout of the BMW Group’s electrification strategy; technological expertise amassed in the development of BMW I cars utilised for the first time in a purely electrically powered model from the BMW core brand.
  
  
• New BMW iX3 will be the brand’s first model to also be produced for export at the Shenyang manufacturing facility in China. Market launch will begin in China later in 2020.
  
  
• Strategic “Power of Choice” approach covers broad spread of customer requirements and statutory regulations around the world: BMW X3 is the first model to be available with a petrol or diesel engine, plug-in hybrid drive system or all-electric drive system.
  
  
• New BMW iX3 blazes a trail for fifth-generation BMW eDrive technology. Major progress made in terms of power density, operating range, weight, installation space requirement and flexibility. Power density of the electric drive system increased by 30 per cent over the BMW Group’s existing fully electric vehicles; gravimetric energy density of the high-voltage battery at cell level up by 20 per cent. Latest versions of the electric motor, power electronics, charging technology and high-voltage battery (all developed in-house) will also be deployed in the BMW iNEXT and BMW i4 from 2021.
  
  
• Efficiency boosted significantly compared with the BMW i3 by highly integrated drive system technology. Electric motor, power electronics and transmission arranged in a central housing for the first time. Fifth-generation BMW eDrive high-voltage battery with the latest battery cell technology and gross energy content of 80 kWh enables operating range of up to 460 kilometres [ 285 miles] in the statutory new WLTP test cycle (up to 520 kilometres [ 323 miles] in the NEDC test cycle). BMW Group monitors compliance with environmental and social standards as part of its procurement process for the lithium and cobalt used in battery cells.
  
  
• Newly designed fifth-generation BMW eDrive electric motor produces maximum output of 210 kW/286 hp and peak torque of 400 Nm (295 lb-ft). Acceleration from 0 to 100 km/h [62 mph] in 6.8 seconds (for purposes of comparison – BMW X3 30i: 6.4 seconds), top speed (electronically limited): 180 km/h [112 mph]. The design principle of a current-excited synchronous motor enables optimised power development and allows engineers to avoid the use of rare earths.
  
  
• Scope for varying degrees of recuperation enables choice between pronounced one-pedal feeling with extensive recuperation of braking and coasting energy in driving position B and adaptive recuperation including coasting function in driving position D. Recuperation level can be adjusted through three stages. Adaptive recuperation enhances driving comfort and efficiency by adjusting Brake Energy Regeneration and the coasting function to the driving situation at hand.
  
  
• Power transfer to the rear wheels delivers a classical BMW driving experience. Unrivalled combination of low electric power consumption and high charging capacity enables long-distance journeys at high average speeds. Adaptive suspension (fitted as standard) optimises sporting responses and comfort.
  
  
• BMW IconicSounds Electric. Newly developed soundscape for electrically powered BMW models makes its debut in the BMW iX3 and adds extra emotional depth to the driving experience. Powerful drive sound available in cars with the equipment line “Impressive”. Unmistakable composition when starting and deactivating the electric drive system developed in collaboration with Hans Zimmer.
  
  
• Bespoke charging products and services: BMW Charging Card provides simple and convenient access to currently more than 450,000 public charging points worldwide ; new Flexible Fast Charger (allowing use of different socket types) and high-output Wallboxes now available as options. Individual packages offer the optimum charging solution for every customer need.
  
  
• New digital services from BMW Connected Charging in the car and via the app promote user-friendly electric mobility and enhance navigation planning, including recommendations for charging stops. Navigation system factors mid-journey breaks to charge the high-voltage battery (includes detailed information on individual charging points) into route planning and calculation of arrival times.
  
  
• Optimised energy storage concept now enables vehicle charging capacity of up to 150 kW at DC fast-charging stations; Recharging from 0 to 80 per cent of the high-voltage battery’s capacity takes 34 minutes, 10-minute charge adds 100 kilometres [62 miles] of range (WLTP). BMW iX3 customers enjoy particularly favourable tariffs at IONITY fast-charging stations with a consumption dependent component of e.g. €0.29 per kWh for Germany)
  
  
• Characteristic proportions of a BMW X model combine with model-specific design features. Innovative BMW aerodynamic wheels: 19-inch light-alloy items with new, drag-reducing design fitted as standard.
  
  
• Premium interior ambience with model-specific accents. User-friendly, variable-usage cabin with high level of comfort for five people over everyday journeys and longer distances; load capacity can be expanded from 510 litres to as much as 1,560 litres.
  
  
• Wide-reaching standard specification (“Inspiring”) includes metallic paintwork, LED headlights, three-zone automatic climate control with pre‑heating and pre-conditioning, automatic tailgate operation, panoramic glass sunroof, Driving Assistant Professional and ambient lighting. Optional equipment line “Impressive” also brings 20-inch light-alloy wheels, acoustic glazing, sport seats, Vernasca leather trim, BMW Head-Up Display, Parking Assistant Plus and Harman Kardon Surround Sound.
  
  
• BMW Live Cockpit Professional with BMW Maps cloud-based navigation system and BMW Intelligent Personal Assistant as standard. Smartphone integration with Apple CarPlay and Android Auto preparation, Remote Software Upgrade and digital services from BMW Connected Charging also standard).
  
  
• Outstanding environmental credentials thanks to commitment to sustainability throughout the value chain. CO₂  impact of the BMW iX3 over its entire lifecycle is significantly less than a BMW X3 xDrive20d; impact reduced by 30 per cent when using electricity  from the European energy mix for charging and by around 60 per cent when using exclusively green energy.

Munich/Shenyang. The BMW Group is systematically pursuing its electrification strategy and will release the new BMW iX3 onto the market by the end of 2020. Standard production of the BMW core brand’s first pure electric model will get underway at the BMW Brilliance Automotive joint venture (BBA) in China in late summer as planned: BBA Plant Dadong will produce the first Sports Activity Vehicle (SAV) with a pure electric drive train for the global market. The first of these electric vehicles will be delivered to customers by the end of the year.

The testing required for homologation of the new BMW iX3 has now been successfully completed and the results submitted to the regulatory authorities in key automotive markets. “This is the first time we have completed the entire homologation process for a fully electric model in China and Europe at the same time. The staff on our testing team mastered this unique challenge with tremendous dedication and efficiency,” said Arno Keller, head of Development BMW iX3. More than 340 hours of testing, including over 7700 kilometres of test drives, had to be completed within four weeks. 

Preparations for production of the BMW iX3 were stepped up in Shenyang in parallel. BBA has been building BMW iX3 pre-production vehicles at Plant Dadong in Shenyang since the middle of last year. The 200th pre-production model recently came off the assembly line and test drives on Chinese roads began – allowing development and test engineers to make final adjustments.

“We are right on schedule with our BMW iX3 pre-production vehicles and will launch standard production in late summer, using state-of-the-art technologies such as custom installation of the new high-voltage battery and artificial intelligence for monitoring parts,” explained Robert Küssel, BBA Plant Director Dadong. “We are also producing the fully-electric BMW iX3 and the BMW X3 with combustion engine on the same production line. This enables us to achieve high efficiency and flexibility in production,” Küssel continued.

With the new BMW iX3, the BMW Group is adding another fully-electric vehicle to its portfolio that will not only tap into new customer groups, but also arrives on the market at a time when demand for electric vehicles is expanding significantly. The electric car is based on the globally successful BMW X3 and combines the versatility and robust functionality of a premium mid-size Sports Activity Vehicle with ground-breaking drive technology for locally emission-free driving pleasure. The BMW X3 is the brand’s first model available with both conventional petrol and diesel engines, a plug-in hybrid system or a pure electric drive train. This “Power of Choice” approach allows the company to respond to the different needs and wants of its customers worldwide and maximise its impact in reducing global CO2 emissions.

The BMW iX3 already comes with fifth-generation BMW eDrive technology, including a drive unit with the electric engine, power electronics and transmission highly integrated into a central housing. This significantly reduces the installation space and mass of the drive technology relative to output and offers added flexibility for installing new electric powertrain components in different vehicle derivatives. A further highlight is the electric motor, which no longer requires the use of rare earths and ensures the BMW Group is not depend on their availability.

The fifth-generation electric drive train also includes new and more powerful high-voltage batteries. Thanks to their scalable, modular design, these can be used flexibly in the respective vehicle architecture and at the respective production locations.

With a range of around 440 kilometres in the WLTP test cycle (preliminary data), the BMW iX3 paves the way for BMW eDrive technology, which will also be used in BMW i4 and BMW iNEXT models from 2021 on.

Munich. The BMW iX3, the production of which will commence in 2020, facilitates locally emission-free driving in a novel and efficient form, whilst also being suitable for everyday use. A range of more than 440 km* within the legislative WLTP test cycle will be achieved with a net-battery size of 74 kWh*. The first purely electric Sports Activity Vehicle (SAV) is the trailblazer for BMW eDrive technology of the fifth generation, which, starting 2021, will also be deployed in the BMW i4 and the BMW iNEXT. For this purpose, both the drive system and the high-voltage battery unit featuring pioneering battery cell technology have been completely redeveloped. In the BMW iX3, the related advancement ensures brand-typical driving experience combined with outstanding efficiency and a novel balance of weight and range.

The BMW iX3 is yet a further milestone in the consistent realisation of the BMW Group’s electrification strategy. In 2020 the BMW X3 will become the brand’s first model available both with conventional petrol and diesel engines as well as plug-in hybrid and purely electric drive. With this “power of choice” offer, the globally operating company is taking into account the various different requirements and needs of their worldwide customers worldwide as well as maximum effectiveness in the reduction of CO2 emissions. The BMW iX3 is produced for the world market by the joint venture BMW Brilliance Automotive in Shenyang, China.  

* = preliminary data

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The fifth-generation BMW eDrive technology is the key to future-oriented sustainability for vehicles with electrified drive systems. It is the result of consistent development work within the framework of BMW EfficientDynamics and the experience gained by the BMW Group in the field of electric mobility spanning more than 10 years. All powertrain components used for BMW eDrive technology were developed solely by the BMW Group. Moreover, the electric motor and the high-voltage batteries are produced in corporately owned manufacturing facilities. In this way, the BMW Group ensures it has a decisive influence on the product properties and the quality of each component. Furthermore, the drive unit and the high-voltage battery unit are flexibly scalable in terms of power and energy content and can thus be used in various different vehicle concepts and segments.

EfficientDynamics at its best: New drive component with high efficiency and brand-typical power characteristics.  
In the BMW iX3, EfficientDynamics reaches a new level. The vehicle’s fifth-generation BMW eDrive technology comprises a drive unit in which electric motor, system electronics and transmission are brought together into a central housing. As a result, the required installation space of the drive technology and its weight are considerably reduced. The ratio between motor output and weight of the drive system improves around 30 percent compared to the previous generation.
The electric motor featured in the BMW iX3 delivers a maximum power output of 210 kW/286 hp*. The torque of 400 Nm* allows for high initial acceleration and keeps a high level even at the upper motor speeds because of exclusive BMW design measures.

A further special feature of the electric motor being deployed in the BMW iX3 for the first time is a construction method that eliminates the need for rare earth materials.

The electric motor used in the BMW iX3 transfers power to the rear wheels. This effectuates a further increase in drive system efficiency. Moreover, the range of the BMW iX3 benefits from the drive design conveying the traditional BMW rear-wheel drive experience.

High-voltage batteries with significant higher energy density and responsible use of raw materials.

The high-voltage battery unit of the BMW iX3 is integral part of BMW’s fifth eDrive generation and is based on the latest evolution in NMC-811 technology in BMW typical prismatic design. The BMW Group has outstanding development capabilities in this field. This know-how flows into precise specifications with regard to the use of materials and battery design, according to which the battery cells are produced. Consistent research and development work not only raises energy density but also constantly improves all battery cell characteristics, in particular also durability and safety. In total, the BMW high-voltage battery shows the optimum of what is possible nowadays.
At the same time the BMW engineers were able to reduce the share of cobalt contained in the battery by another two thirds. Compared to former technology used by BMW Group, the gravimetric energy density on cell level in the BMW iX3 is around 20 percent higher.

With the BMW iX3 the raw materials Cobalt and Lithium for the first time are purchased by BMW directly and then handed over to the producer of the battery cells.

In addition, scalability and the compact design of the high-voltage battery unit have been further optimised. The battery cells are grouped into modules at specialised BMW production locations and finally assembled as high-voltage battery packs aligned to each model. The high-voltage battery unit in the BMW iX3 is installed in an extremely flat position in the vehicle floor. Thanks to this arrangement, there is no loss of space for passengers and the luggage compartment compared to the conventionally powered versions of the BMW X3.

Greater range thanks to high efficiency rather than a bigger battery

With a net energy content of 74 kWh*, the high-voltage battery unit installed in the BMW iX3 achieves a range of more than 440 km* in the legislative WLTP test cycle. Within its segment, the BMW iX3 boasts not only a unique low power consumption of less than 20 kWh/100km* accordingly to the WLTP test cycle, but also stands for a novel ratio between battery size and range.
Thanks to the favourable efficiency rating of the drive components and the high energy density of the high-voltage battery unit, the BMW iX3 achieves a range that is only possible for common electric vehicles with larger and thus heavier batteries.

Positive environmental impact secured.
The “real” ecological footprint of electric vehicles is sometimes questioned, particularly in markets still having a low percentage of green electricity in the public power grid. At the BMW Group every electrified model has to proof that for the entire cycle, comprising raw material procurement, supply chain, production and usage phase as well as recycling, its CO2 balance is substantially better than the one of a conventionally powered sibling.  For the BMW iX3 the related advantage is more than 30 percent compared to a BMW X3 sDrive 20d when average European power supply is used during the car’s usage phase. If the vehicle is charged with green electricity the advantage is around 60 percent.

Furthermore, in analogy with the BMW i3 Plug&Play technology, the high-voltage battery featured in the BMW iX3 is planned for a second life as a stationary battery pack for the period following the first long life in the car. This way the already positive CO2 balance of the BMW iX3 can be further improved.

* =  preliminary data

Munich. BMW i is preparing to launch the next generation of solely electrically powered models. Three of the brand’s electric models are currently going through a key phase of their series development process at the BMW Group’s winter test centre in Arjeplog, Sweden. Together with the BMW iX3 already due to go on sale next year, the BMW i4 and the BMW iNEXT, being brought to market in 2021, are also completing an intensive test programme. Within the framework of comprehensive vehicle testing, their drive and suspension components are being put to the test under extreme weather and road conditions. The testing area situated at the edge of the Arctic Circle provides the ideal requirements for this purpose. On the icy surfaces of frozen lakes, on snow and in the bitter cold, the electric motors, the high-voltage batteries and the power electronics of BMW eDrive technology as well as the suspension control systems are demonstrating their high level of performance and reliability.

The latest chapter of the BMW Group electrification strategy will be heralded by a Sports Activity Vehicle. Starting next year, the BMW iX3 will already feature the fifth generation of BMW eDrive technology for the first time. An exceptionally powerful electric motor and a high-voltage storage unit featuring state-of-the-art battery cell technology facilitate purely electric driving pleasure in a new dimension. With a range of over 400 kilometres* and the possibility to use DC charging stations with a capacity of 150 kW to charge its battery, the first all-electric SAV is ideally suitable for day-to-day use and long-distance travel. The BMW iX3 will be the first model produced for the entire global market by the BMW Brilliance Automotive Joint Venture at the Chinese production location in Shenyang.

The BMW i4 delivers locally emission-free driving pleasure combined with outstanding sportiness. The four-door coupe positioned in the premium midrange segment combines a dynamic design with inspiring performance and a high level of ride comfort. Fifth-generation BMW eDrive technology featured by the BMW i4 facilitates a range of over 600 kilometres*. Moreover, the electric motor’s spontaneous power development can be utilised above all to achieve a dynamic driving experience. The BMW i4 sprints from a standstill to 100 km/h in a mere 4 seconds and reaches a top speed of over 200 km/h. The BMW i4 will be produced at the BMW Munich plant starting 2021.

With the proportions and dimensions of a luxury Sports Activity Vehicle, a fifth-generation electric drive unit and systems for highly automated driving, the BMW iNEXT embodies the future of driving pleasure in a particularly comprehensive way. As the BMW Group’s future modular construction system, it combines the latest innovations in the areas of design, automated driving, connectivity, electrification and services (D+ACES) defined by the NUMBER ONE > NEXT corporate strategy. BMW eDrive ensures a range exceeding 600 kilometres*. Furthermore, the car is equipped with the latest connectivity features and designed for Level 3 automated driving. The BMW Group’s new technology flagship will be produced at the BMW Dingolfing plant as from 2021.