A quarta geração do Sports Activity Vehicle (SAV) na classe premium midsize aposta num novo design cuja presença exterior é agora mais arrojada. No interior, o uso de materiais de alta qualidade, equipamento de série aprimorado, digitalização avançada e o novo BMW iDrive com QuickSelect baseado no BMW Operating System 9, estabelecem um ambiente no habitáculo que combina conforto e elegância.

O design exterior do novo BMW X3 exibe proporções marcantes e superfícies generosas, com um aumento nas dimensões: comprimento de 4.755 mm, largura de 1.920 mm e uma altura reduzida para 1.660 mm, resultando numa aparência forte e desportiva. A nova grelha dianteira BMW, faróis LED adaptativos opcionais e acabamentos M Sport adicionais realçam ainda mais o seu visual arrojado.

Dentro do veículo, a combinação de funcionalidade robusta e um ambiente premium, criam uma experiência única. Entre as novidades, destacam-se o BMW Curved Display, o BMW Interaction Bar, volante de base plana e um novo selector de mudanças. O espaço da bagageira é generoso, variando entre 570 e 1.700 litros (460 a 1.600 litros para o híbrido plug-in). Os bancos desportivos ajustáveis eletricamente e aquecidos, disponíveis em materiais sustentáveis como Econeer, Veganza ou couro BMW Individual Merino, garantem conforto e elegância.

Equipado com o novo BMW iDrive com QuickSelect e BMW Operating System 9, o BMW X3 oferece uma experiência de condução mais intuitiva e fácil. O BMW Digital Premium permite a personalização digital através de serviços adicionais disponíveis por subscrição. A integração padrão com o Apple CarPlay® e Android Auto™ e a opção do BMW Digital Key Plus adicionam conveniência e conectividade.

Em termos de segurança e assistência ao condutor, o novo BMW X3 vem equipado com o sistema Driving Assistant, que inclui funções como o aviso de colisão frontal, aviso de mudança de faixa e reconhecimento dos limites de velocidade. O Parking Assistant, que inclui um assistente de marcha-atrás, está disponível na versão de série, enquanto o controlo de faixa e velocidade com cruise control ativo e assistente de estacionamento profissional estão disponíveis como opcionais.

O novo BMW X3 chega ao mercado com uma ampla gama de motorizações. O BMW X3 30e xDrive híbrido plug-in possui uma autonomia elétrica de 81-90 kms no ciclo WLTP, proporcionando uma eficiência significativamente melhorada. O modelo de alto desempenho BMW X3 M50 xDrive M Performance oferece uma impressionante potência de 293 kW/398 cv, com consumo de combustível combinado entre 8.3-7.7 l/100 km e emissões de CO2 entre 189-175 g/km no ciclo WLTP.

O novo BMW X3 será produzido na fábricas do BMW Group em Spartanburg, EUA, já a partir do mês de agosto, sendo lançado no mercado europeu e norte-americano no quarto trimestre de 2024 e expandindo-se para outros mercados a partir de janeiro de 2025. Em Portugal o lançamento está previsto para o final do ano. A única exceção será a versão híbrida BMW 30e xDrive, cuja produção só se inicia em outubro de 2024, na fábrica do BMW Group em Rosslyn, África do Sul.  

Munich. With a brace of victories in the “Best Cars” competition, BMW has backed up its successful end to 2023 with a similarly fruitful beginning to 2024. The BMW 2 Series Coupé wrapped up class victory in the compact segment for the third time in succession, while the BMW X1 led the way in the “compact SUV” category. The “Best Cars” award – voted on by readers of German motoring magazine “auto, motor und sport” and in its 48th edition this year – is one of the most prestigious in the European automotive industry. Almost 100,000 respondents took part in the survey, selecting one overall winner and one “imported car” champion from a field of 455 models across 13 vehicle categories.

The start of 2024 was also marked by class victory for the new BMW 5 Series Sedan in the “Large Car” category of the “Women's Worldwide Car of the Year” award. 75 female automotive journalists from 52 countries picked out their favourites from a total of 62 vehicles in five categories. Intended to showcase the influence of women in the automotive industry and presented for the 14th time this year, this prize takes into account factors such as safety, quality, price, design, ride comfort, everyday usability and environmental impact. The new BMW 5 Series Sedan won over the jury members with its electrified drive system line-up (including the fully electric BMW i5), as well as its spaciousness, advanced technology and now fully vegan interior.

This successful beginning to the year saw BMW building on its run of success in a large number of awards in 2023. Models from the premium brand’s current range claimed numerous prizes in both its home market of Germany and its most important sales regions internationally. The winners stretched across all the relevant categories, with compact models, luxury vehicles and high-performance sports cars from BMW M GmbH all making waves. As well as vehicles powered by combustion engines, the readers and juries also recognised a strikingly high number of representatives from BMW’s constantly expanding electric mobility range.

“We’re very proud that our various BMW vehicles have won awards in so many national and international competitions. This also shows that we have attractive models in all segments that excite people,” says Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales. “The response to our models with all-electric drive systems is particularly pleasing. This ties in with the strong demand from customers and supports the BMW Group’s commitment to ramping up electric mobility in all areas.”

Newcomer to the ranks of high-performance models and a fully electric Sports Activity Vehicle both win a “Golden Steering Wheel”.

The “Golden Steering Wheel” presented by German publications “Auto Bild” and “Bild am Sonntag” is one of the most prestigious distinctions in the European car industry. BMW took two of these coveted trophies back to Munich in 2023. The BMW M3 Competition Touring with M xDrive (fuel consumption, combined: 10.4 – 10.1 l/100 km [27.2 – 28.0 mpg imp]; CO₂ emissions, combined: 235 – 229 g/km in the WLTP cycle) ranked first in the “sports cars” category and the fully electric BMW iX1 topped the “compact class”.

Both models added a string of other international awards to their collections over the course of 2023. For example, the first ever BMW M3 Touring – which combines the dynamic prowess of a high-performance car with impressive levels of practicality – was elected sports car of the year in the category for vehicles costing up to 120,000 euros by readers of “Auto Bild Sportscars” magazine. And acclaimed British TV programme “Top Gear” honoured the BMW M GmbH newcomer with the title “All The Car You'll Ever Need” in its “Car of the Year” awards.

The BMW iX1 collected a trio of awards in China, including “All-Electric Premium SUV of the Year”. It also won the French “Automobile Award 2023” in the “Green Tech” category and the “autonis Award” bestowed by readers of “auto, motor und sport” to the year’s most attractive new design.

Fully electric BMW i5 enjoys immediate success around the world.

The new BMW 5 Series Sedan and BMW i5 also claimed an “autonis” prize. Now also available with a fully electric drive system for the first time, the new edition of the world’s most successful business sedan was also named “Car of the Year” by Portuguese magazine “Frontline”. The BMW i5 was also presented with equivalent awards in Norway and Denmark, both particularly important markets for electric vehicles. Norwegian daily “Dagbladet” teamed up with online portals “DinSide” and “Elbi24” to celebrate the BMW i5. While in Denmark, the i5 fought off competition from six other models to gain the most votes for “Car of the Year” in a final round made up exclusively of fully electric models. The jury of 20 Danish motoring journalists chose the BMW i5 as their winner by a large margin.

Chinese publication “Auto World” crowned the BMW i5 as “Most Anticipated Premium Executive Sedan of the Year”, and the fully electric business sedan also collected three awards in Great Britain: “The Car Expert” put the BMW i5 in top spot in its “Best Large Car Award”, it was named “Premium Car of the Year” in the “2024 Electrifying.com Awards” and the “Comfortable Cruiser” topped its class in Carwow’s “Car of the Year Awards 2024”.

The awards underscore the ability of the new BMW i5 Sedan to win people over with numerous different qualities: from character-rich design, a unique balance between sportiness and comfort, innovative equipment features and progressive digital services to a drive system whose power is matched by its capability over long distances. And it also uses latest-generation BMW eDrive technology to transfer the brand’s signature dynamic ability to the road with zero local emissions. In addition, adaptive recuperation and an intelligent combination of heat pump technology for heating and cooling the interior, drive system and high-voltage battery help to give the BMW i5 eDrive40 Sedan (electric power consumption, combined: 18.9 – 15.9 kWh/ 100 km in the WLTP cycle) a range of 498 – 582 kilometres (309 – 362 miles) in the WLTP cycle.

BMW’s electric mobility offensive is recognised with awards.

The BMW brand’s fully electric model line-up as a whole enjoyed a successful year worldwide in 2023. As well as the BMW iX1 and BMW i5, this was particularly true of the BMW i7 and BMW i4. In Great Britain alone, these two models were both among the winners in seven awards. Both won the “Auto Express New Car Award” in their respective vehicle classes. The BMW i4 also claimed the “Pocket-lint Award” and “Business Car Award”, and the BMW i7 celebrated success in both the “What Car? Electric Car Awards” and the “What Car? Car of the Year Awards”. The fully electric luxury sedan racked up five prizes in China, too, including the “Car of the Year” distinction from leading online magazine “sohu.com”.

There was also much to celebrate in France and the USA, where the BMW i7 was given the “Best Overall and Best Value” rating from “Money” magazine and praised by “wards auto” magazine for its standout luxury ambience and digital user experience with BMW Theatre Screen in the rear compartment. Renowned US magazine “car and driver” named both the BMW i4 M50 (electric power consumption, combined: 22.5 – 18.0 kWh/ 100 km in the WLTP cycle) and BMW i4 eDrive40 M50 (electric power consumption, combined: 19.1 – 16.1 kWh/ 100 km in the WLTP cycle) among the “Best 10” of 2023.

Top marks and distinctions for the BMW 3 Series and BMW 4 Series ranges, the BMW M2 and the BMW X3.

BMW set the seal on a successful year in Germany with a two-pronged triumph. The BMW 3 Series and BMW X3 closed out 2023 with class victory in the coveted “Auto Trophy”. The BMW 3 Series Sedan and BMW 3 Series Touring, for example, took clear victories in the hotly contested midsize segment of the readers’ survey conducted by German title “Auto Zeitung”, racking up 19.0 per cent of the vote. This was the seventh class win in a row for the 3 Series. Meanwhile, the rugged aura, interior spaciousness and commitment to electrification of the BMW X3 helped it account for 15.3 per cent of the votes cast and therefore the highest points total in the high-volume vehicle segment of “SUVs costing 30,000 – 60,000 euros”.

The BMW 3 Series was a particularly prolific award-winner in Great Britain. In the “Business Car Awards”, the 3 Series won the “Best Premium Car” prize, and it also gained entry to the “Hall of Fame” of “Fleet News” magazine as the “Most Reliable Company Car”. The BMW 3 Series won twice in the “What Car? Used Car Awards”, topping both the “Used Executive Car” category and overall “Used Car of the Year”. And then there was the “Best Used Hybrid Executive Car” distinction for the BMW 330e Sedan (fuel consumption, combined: 1.9 – 1.4 l/100 km [148.7 – 201.8 mpg imp]; electric power consumption, combined 20.1 – 18.1 kWh/100 km; CO₂ emissions, combined: 43 – 32 g/km in the WLTP cycle). The plug-in hybrid model also tasted success in the USA, where “Money” magazine described it as “Best for Handling”.

Adding to the wave of success enjoyed by the BMW 3 Series, the BMW 4 Series – with its standout sporting appeal – also enriched the brand’s glittering international reputation in the premium midsize segment. The best example of this came in the BMW 4 Series Coupé and BMW 4 Series Convertible’s showing in the “What Car? Car of the Year Awards” in Great Britain. The closed-roof two-door won the “Coupe of the Year” for the third year in succession in 2023. And this year its open-top sister model also won the “Convertible of the Year” award.

Two other British awards were claimed by the BMW M2. It was voted “Best Performance Car” in “The Car Expert Awards”, and the compact high-performance sports car also took the title of “Performance Car of the Year” in the “Auto Express New Car Awards”.

_{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

_{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

_{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

_{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

_{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

_{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

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Munich. For the third time in a row, BMW M GmbH ended the financial year as the global market leader in the performance and high-performance car segment. Indeed, the company posted record sales once again in 2021. A total of 163,542 BMW M cars were delivered to customers worldwide last year, a 13 percent increase on 2020.

This growth was spread equally between the High-Performance sports cars and Performance cars made by BMW M GmbH, with both product categories raising their sales figures to a new level. “This success is the perfect start to our anniversary year,” says Franciscus van Meel, CEO of BMW M GmbH. “M is in a stronger position than ever as it celebrates its 50th birthday.”

New BMW M3 and new BMW M4 enjoy immediate success.

The biggest drivers of growth among the High-Performance sports cars were the new BMW M3 and BMW M4 models introduced in spring 2021. Fuelled by a vehicle concept focused squarely on emotionally charged dynamism and unprecedented diversity in the model range, the new BMW M3 Sedan (fuel consumption combined: 10.2 – 10.0 l/100 km [27.7 – 28.3 mpg imp]; CO₂ emissions combined: 231 – 227 g/km as per WLTP), new BMW M4 Coupé (fuel consumption combined: 10.1 – 9.9 l/100 km [28.0 – 28.5 mpg imp]; CO₂ emissions combined: 230 – 226 g/km as per WLTP) and new BMW M4 Convertible (fuel consumption combined: 10.2 l/100 km [27.7 mpg imp]; CO₂ emissions combined: 233 – 231 g/km as per WLTP) got off to an extremely successful start. The latest model generation is the first to offer customers two output levels topping out at 375 kW/510 hp, the M xDrive all-wheel-drive system and a choice of either a six-speed manual gearbox or the eight-speed M Steptronic transmission.

“The response to the new generation of the BMW M3 and BMW M4 has been simply overwhelming,” reports Timo Resch, Vice President Customer, Brand and Sales at BMW M GmbH. “We can therefore expect demand for these iconic sports cars to continue on an upward curve in 2022.”

Also making a powerful contribution to the latest rise in High-Performance model sales at BMW M GmbH were the BMW X5 M Competition (fuel consumption combined: 13.6 – 13.3 l/100 km [20.8 – 21,2 mpg imp]; CO₂ emissions combined: 308 – 303 g/km as per WLTP) and BMW X6 M Competition (fuel consumption combined: 13.4 – 13.1 l/100 km [21.1 – 21.6 mpg imp]; CO₂ emissions combined: 305 – 299 g/km as per WLTP). Following the successful market launch of the latest model generation the previous year, the charismatic High-Performance sports cars in the Sports Activity Vehicle and Sports Activity Coupé segment – both powered by a 460 kW/625 hp V8 engine – increased their sales figures once again in 2021.

Alluring and in demand: the BMW M models in the BMW 4 Series range.

The dynamic excellence, agility and precision for which M is renowned also enabled the brand’s Performance models to delight and excite a wide range of customers over the past year. Credit for the latest boost to sales goes above all to the M models based on the new BMW 4 Series. Particularly popular were the variants of the new BMW 4 Series Coupé, whose line-up consists of the BMW M440i Coupé (fuel consumption combined: 8.1 – 7.4 l/100 km [34.8 – 38.2 mpg imp]; CO₂ emissions combined: 184 – 167 g/km as per WLTP) and BMW M440i xDrive Coupé (fuel consumption combined: 8.2 – 7.5 l/100 km [34.5 – 37.7 mpg imp]; CO₂ emissions combined: 186 – 170 g/km as per WLTP) powered by a 275 kW/374 hp six-cylinder in-line petrol engine, and the BMW M440d xDrive Coupé (fuel consumption combined: 6.3 – 5.7 l/100 km [44.8 – 49.6 mpg imp]; CO₂ emissions combined: 165 – 150 g/km as per WLTP), whose six-cylinder in-line diesel unit produces 250 kW/340 hp.

The latest BMW X models within the ranks of M’s Performance cars also proved extremely desirable. Indeed, the BMW X3 M40i powered by a six-cylinder in-line engine with 265 kW/360 hp (fuel consumption combined: 9.5 – 8.8 l/100 km [29.7 – 32.1 mpg imp]; CO₂ emissions combined: 216 – 199 g/km as per WLTP) and the BMW X7 M50i (fuel consumption combined: 12.8 – 12.3 l/100 km [22.1 – 23.0 mpg imp]; CO₂ emissions combined: 292 – 280 g/km as per WLTP) with its 390 kW/530 hp V8 unit both posted an increase in new registrations.

Looking ahead to an anniversary year brimming with highlights.

BMW M GmbH will continue its product offensive in this anniversary year with the addition of new High-Performance and Performance models. Highlights include the new BMW M240i xDrive Coupé (fuel consumption combined: 8.8 – 8.1 l/100 km [32.1 – 34.9 mpg imp]; CO₂ emissions combined: 200 – 185 g/km as per WLTP) and the arrival later in the year of the first BMW M3 Touring and an exclusive special-edition model based on the new BMW M4 Coupé.

In addition, the BMW Group subsidiary – which was founded as BMW Motorsport GmbH in May 1972 and enjoys the status of an independent manufacturer – will also drive the transformation to electric mobility. Following in the tyre tracks of the BMW i4 M50 (electric power consumption combined: 22.5 – 18.0 kWh/100 km as per WLTP; CO₂ emissions combined: 0 g/km) in the first half of 2022 will be the likewise fully electric BMW iX M60 (projected electric power consumption combined: 24.7 – 21.7 kWh/100 km as per WLTP; CO₂ emissions combined: 0 g/km).

The most powerful BMW M model ever made points the way to the future of the brand.

The anniversary year will be crowned by the start of production of the BMW XM. The most powerful BMW M car ever to go into series production is also the brand’s first High-Performance model to employ a plug-in hybrid drive system. Its newly developed M Hybrid technology brings together a V8 engine and a high-performance electric motor to develop maximum output of 550 kW/750 hp and peak torque of 1,000 Nm (737 lb-ft). The design of the BMW XM majors on presence and extrovert appeal and in so doing sends out a clear statement in the luxury segment.

“Our first standalone model since the legendary BMW M1 represents a complete re-imagining of the high-performance car segment,” says van Meel. “The BMW XM blends expressive design and progressive interior luxury with an incomparable driving experience that serves up both sublime performance and the ability to glide along in near silence in all-electric mode. In so doing, it provides an inimitable expression of poise and assurance, and at the same time points the way to the future of our brand.”

Please find attached on location pictures of the International Media Launch of the new BMW X3.

Sportier, more modern and more digital. For the second phase of the model cycle, BMW has refreshed its successful Sports Activity Vehicle (SAV) BMW and the Sports Activity Coupé (SAC) BMW with a new look, improved equipment and a range structure which has been optimised for customers. The redesigned front end and revised rear section lend even clearer emphasis to the robust off-road look and sporty appearance of the third-generation BMW X3. Its coupé counterpart, the second-generation BMW X4, adopts the new front end, adds its own accentuation with the exclusive BMW mesh kidney grille and offers a particularly dynamic rear end. The refresh is rounded off with a modern interior with new equipment features and updated infotainment. BMW M GmbH is also upgrading the M models of the BMW X3 and BMW X4 at the same time (see here).

Modern drive technology and a clearer product structure.
The introduction of mild hybrid technology with 48-‑volt‑starter generator now also with all petrol engines ensures a broad drive portfolio at the cutting edge of technology. These include the BMW X3 xDrive30e (combined fuel consumption, weighted: 2.6 – 2.0 l/100 km according to WLTP; combined power consumption, weighted: 20.5 – 18.9 kWh/100 km according to WLTP; combined CO₂ emissions, weighted: 59 – 45 g/km according to WLTP) and, at the top of the range, particularly high-performance petrol and diesel models from BMW M GmbH. In Germany, all BMW X3 and BMW X4 are fitted with the all-wheel drive system BMW xDrive as standard. A new range structure ensures a greater focus on sportiness and “X-ness” as well as enhanced clarity through deliberate reduction. The M sports package and the familiar M variants are available as an alternative to the standard equipment enriched with high-quality X elements. The market launch will get underway in summer 2021, following the start of production at the Spartanburg plant (USA) in August 2021. The new BMW X3 and the new BMW X4 are due to see their world premiere at the Chengdu Motor Show in China (27 August to 5 September), while the European premiere will take place at the IAA in Munich (7 to 12 September).

BMW X3 with classic X elements and sporty genes.
The new BMW X3 has a more modern appearance that conveys a more powerful presence, with design changes to the front and rear and an emphasis on classic X‑elements. The BMW kidney grille and headlights have been redesigned along with the front apron and rear bumper, while new graphics have been applied to the rear lights. High-quality X elements such as underbody protection and specific side skirts in the style of the previous X Line are already standard. The sporty genes of the Sports Activity Vehicle are underlined by the M sports package and the BMW X3 M40i (combined fuel consumption: 9.5 – 8.8 l/100 km according to WLTP; combined CO₂‑emissions: 216 – 199 g/km according to WLTP) and the BMW X3 M40d (combined fuel consumption: 7.3 – 6.6 l/100 km according to WLTP; combined CO₂‑emissions: 192 – 173 g/km according to WLTP).

New BMW kidney grille and flatter headlights.
With the redesigned BMW kidney grille, headlights that are around ten millimetres flatter and the new front apron, the BMW X3 looks almost like a new vehicle. More strikingly shaped, especially in the upper area, the BMW kidney grille is larger than before and now comprises a single-piece frame. A black bar in which the iCam is positioned if fitted ensures visual separation of the grille. The front headlights feature full LED technology as standard. In addition to the optional adaptive LED headlights with Matrix function, where the adverse weather light takes on the function of the previously separate fog lights, the BMW Laser Light with a range of up to 650 metres is now also available as an optional extra.

Front apron and rear apron redesigned.
Below the headlights, vertical air intakes arranged in a triangular interpretation frame the front bumper. In the new front apron, taut and amply-sized surfaces in body colour and the robust underbody protection reinforce the presence and high-quality aura of the SAV. The BMW X3 xDrive30e with plug-in hybrid drive also bears an “electrified by i” emblem on the front wing, while an additional blue ring adorns all BMW logos on this engine version, including those on the wheel hub covers. The rear section of the new BMW X3 offers greater clarity as a result of various measures. A black border gives the full LED rear lights a more precise appearance, while the narrower light graphic now includes a three-dimensionally modelled pincer contour and horizontal turn signals integrated in filigree style. The emphasis on horizontal lines, for example in the concave area at the lower end of the tailgate, contributes to the tidy impression of the rear. The newly designed and elaborately painted underbody protection provides a powerful finish to the road. The new, flush-fitting free-form tailpipe trims are larger and sportier, conveying a more powerful presence.

M sports package with specific exterior details.
The M sports package gives the BMW X3 a sportier orientation. The specific front apron features significantly larger air inlets and inserts finished in high-gloss black, as well as more pronounced air curtains. The window graphics, roof rails and BMW kidney frame and bars are optionally available in high-gloss black. The sportier rear bumper includes a more striking diffuser finished in Dark Shadow along with two additional side air‑curtain‑panels in high-gloss black. The standard trim includes the new 19-inch Y‑Spoke 887M alloy wheel in Midnight Grey Bicolor with 245/50 R19 tyres. Additional wheels in 20 inch and 21 inch are available as an option, as well as the M sports brake with blue or red brake calipers.

Further M insignia in the M Performance cars.
Further visual differentiation is offered by the BMW X3 M40i and the BMW X3 M40d, which show their affiliation to the BMW M GmbH portfolio with a specific BMW M kidney. In addition to a chrome frame, it bears the typical M double grille bars in high-gloss black and with an M logo. While the same aprons as in the M sports package are to be found at the front and rear, the aerodynamically optimised M exterior mirrors in high-gloss black, the free-form tailpipe trims in black chrome and the striking “Two Teeth” design ensure a distinctive look. The BMW X3 M40i and BMW X3 M40d are fitted as standard with 20‑inch M light alloy wheels double-spoke 699M in Orbit Grey with the mixed tyres 245/45 R20 at the front and 275/40 R20 at the rear. As an optional extra, these wheels are available in Jet Black, while other exclusive options include the 21-inch M light alloy wheels double spoke 718M in Jet Black burnished.

BMW mesh kidney grille as an exclusive distinguishing feature of the BMW X4.
The BMW X4 adopts the new front end of the BMW X3, but adds an exclusive distinguishing feature in the form of the mesh kidney familiar from other sporty BMW models. Compared to the BMW X3, the adaptive LED headlights with Matrix function are already standard, while the BMW Laser Light, which is particularly light-intensive and has a long range, is also available as an option for the BMW X4. Featuring flat full LED rear lights that emphasise the vehicle width and protrude strikingly from the vehicle body in their three-dimensional design, the rear section now has an even more clear-cut shape in the BMW X4 revision. The new rear apron has a tidier appearance, with an increased proportion of painted surface and reflectors now placed vertically and lower in the bumper. The wide free-form tailpipe trims echo the horizontal lines of the upper section.

M sports package with striking rear apron in the BMW X4.
From the M sports package onwards, the BMW X4 features the BMW mesh kidney, the frame and inserts of which are painted in high‑gloss black on request, as well as a new rear apron with a wide, offset insert in the shape of an anvil. Like the side air‑curtain‑panels, this is finished in high-gloss black and gives a powerful overall impression that is distinctly road-oriented. As with the BMW X3, the M sports package includes the new 19-inch alloy wheel Y‑-Spoke 887M in Midnight Grey Bicolor with 245/50 R19 tyres as standard. Additional 20-inch and 21-inch wheels and the M sports brake are available as options.

BMW M insignia for the BMW X4 M40i and BMW X4 M40d.
The BMW X4 M40i (combined fuel consumption: 9.5 – 8.7 l/100 km according to WLTP; combined CO₂‑emissions: 215 – 198 g/km according to WLTP) and the BMW X4 M40d (combined fuel consumption: 7.3 – 6.6 l/100 km according to WLTP; combined CO₂‑emissions: 190 – 171 g/km according to WLTP) are based on the appearance and standard equipment of the corresponding X3 models and, like these, bear typical BMW M insignia such as the specific BMW M kidney with chrome frame, double kidney bars in high‑gloss black and M logo as well as the aerodynamically optimised M exterior mirrors in high-gloss black. The rear apron with its anvil-shaped insert is complemented by air curtain trim in high-gloss black. Analogous to the BMW X3 M40i and BMW X3 M40d are the free-form tailpipe trims in black chrome with the two "teeth" and the tyres.

Eleven paint finishes for the BMW X3 and one exclusively for the BMW X4.
Following the redesign of the BMW X3, BMW offers a total of eleven paint finishes in the regular range. The metallic paint finish Skyscraper Grey (from 12/21) is new, and as is M Brooklyn Grey metallic from the M sports package upwards, along with the two BMW Individual paint finishes Aventurine Red and Tanzanite Blue. The new metallic finish Piedmont Red is available exclusively for the BMW X4. For the first time there is also a choice of numerous special BMW Individual paint finishes for the two models, including matt finishes such as Frozen Deep Grey. The range of special finishes available is to be further expanded in the future.

Significantly revised interior.
The new BMW X3 and the new BMW X4 adopt the centre console of the current BMW 4 Series. The free-standing, central Control Display with touch function now offers a screen diagonal of 10.25 inches as standard in all vehicles. A 12.3-inch version of the touch display is also available as an option. The significantly improved standard equipment now also includes sports seats with covers from a new Sensatec generation in the new Ray grain and with perforated main seat surfaces, as well as automatic climate control with 3-zone control. In order to make the vehicle configuration process clearer and more straightforward for customers, not least reducing the number of conflicts, the complexity of the equipment lines and optional extras has deliberately been reduced by 30 per cent. In addition to the cupholder and a model-specific emblem, the centre console accommodates the newly designed control island with the gear selector lever, buttons for the start/stop system, the electric parking brake, hill descent control and various driving experience functions as well as the BMW Controller. The engine start button is positioned here, too. New electroplated trim elements on the air vents add a touch of elegance while emphasising the horizontal lines in the interior. Additional functions are offered by the optional extra Ambient Light, which features contour lighting above the decorative trim in the dashboard and ambient lighting that shines gently downwards below the accent trim to create a particularly high-quality, relaxing atmosphere in the interior.

Hybrid technology for all engines.
The new BMW X3 and the new BMW X4 demonstrate increasing electrification with modern hybrid technology in connection with all seven drive systems available in Germany. In addition to the BMW X3 xDrive30e with plug-in hybrid drive, which has been in production since December 2019, all 4-cylinder and 6-cylinder engines in the two model series now use 48-volt mild hybrid technology. After the three available diesel engines were converted to the mild‑hybrid‑system in the course of 2020, the three petrol engines are now also being fitted with this technology including a 48‑-volt‑starter generator, ensuring even better driving performance with lower fuel consumption and increased driving comfort. The energy obtained by means of recuperation and stored in the 48-volt battery can also be used for an electric boost of 8 kW/11 hp in addition to supplying the 12‑volt on-board network.

Three diesel and three petrol engines on offer.
Seven drive options are available in Germany for the new BMW X3 and the new BMW X4, covering a power range from 135 kW/184 hp to 265 kW/360 hp. These include three diesel engines: with 140 kW/190 hp in the BMW X3 xDrive20d (fuel consumption combined: 6.5 – 5.8 l/100 km according to WLTP; combined CO₂‑emissions: 171 – 151 g/km according to WLTP) and the BMW X4 xDrive20d (combined fuel consumption: 6.5 – 5.7 l/100 km according to WLTP; combined CO₂‑emissions: 170 – 149 g/km according to WLTP), with 210 kW/286 hp in the BMW X3 xDrive30d (combined fuel consumption: 7.0 – 6.2 l/100 km according to WLTP; combined CO₂‑emissions: 183 – 162 g/km according to WLTP,) and the BMW X4 xDrive30d (combined fuel consumption: 7.0 – 6.1 l/100 km according to WLTP; combined CO₂‑emissions: 182 – 161 g/km according to WLTP) and with 250 kW/340 hp in the BMW X3 M40d and BMW X4 M40d.

The petrol engine models are the BMW X3 xDrive20i (combined fuel consumption: 8.4 – 7.6 l/100 km according to WLTP; combined CO₂‑emissions: 192 – 172 g/km according to WLTP) and the BMW X4 xDrive20i (combined fuel consumption: 8.4 – 7.5 l/100 km according to WLTP; combined CO₂‑emissions: 190 – 170 g/km according to WLTP) with 135 kW/184 hp, the BMW X3 xDrive30i (combine fuel consumption: 8.5 – 7.6 l/100 km according to WLTP; combined CO₂‑emissions: 194 – 173 g/km according to WLTP) and the BMW X4 xDrive30i (combined fuel consumption: 8.5 – 7.5 l/100 km according to WLTP; combined CO₂‑emissions: 192 – 171 g/km according to WLTP) with 180 kW/245 hp and the BMW X3 M40i and BMW X4 M40i with 265 kW/360 hp.

Plug-in hybrid with an electric range of up to 50 kilometres.
The BMW X3 xDrive30e plug-in hybrid model is reserved for the Sports Activity Vehicle. Its system consists of a 4-cylinder petrol engine combined with an electric motor whose power is transmitted to all four wheels. Their joint system output of 215 kW/292 hp can be increased by up to 30 kW/41 hp by temporary use of the electric motor’s peak output. It has a lithium-ion high-voltage battery that enables a range of up to 50 kilometres.

8-speed Steptronic transmission and BMW xDrive as standard.
All engine versions are combined with 8-speed Steptronic gearboxes specifically matched to the respective engine characteristics. The BMW X3 M40i, BMW X3 M40d and all BMW X4 models feature the otherwise optional 8-speed Steptronic Sport transmission including paddle shifts and Launch Control as standard. BMW xDrive all-wheel drive makes a significant contribution to the versatile sporty flair of the BMW X3 and BMW X4. Its precise electronic control ensures especially sporty power distribution that is typical of the brand. Its rear-wheel orientation makes dynamic cornering in particular an especially intense experience. In addition, BMW xDrive optimises both driving stability and traction over rough terrain.

Driving Assistant Professional available for the first time.
In refreshing the BMW X3 and BMW X4, BMW has reorganised and once again significantly expanded the range of modern driver assistance systems to enhance both comfort and safety. The Driving Assistant Professional*, available for the first time as an option in these model series, offers the driver comfortable relief and increased safety in driving situations where there is a conscious desire for assistance. In addition to the Driving Assistant, which is also optional, functions include Active Cruise Control with improved functionality in the city, junction warning with additional city brake function, emergency lane assistant and improved steering/lane guidance assistant. The 3D environment visualisation Assisted View in the instrument cluster provides an overview of which Driving Assistant Professional assistance systems are activated and what functions they offer. Parking Assistant Plus now also includes the reverse assistant, which helps retrace a completed line in reverse. Another new feature in the BMW X3 and BMW X4 is the optional BMW Drive Recorder, which takes videos around the vehicle.

* available first for BMW X3/X4 M40i, M40d

BMW Live Cockpit Plus with 10.25-inch display as standard.
With BMW Live Cockpit Plus as standard and intelligent networking including innovative digital services based on BMW Operating System 7, the BMW X3 and BMW X4 now offer particularly close interaction between driver and vehicle. BMW Live Cockpit Plus includes the iDrive operating system with a Control Display which is now at least 10.25 inches in size and a Touch Controller, as well as an instrument cluster in Black Panel look with a 5.1-inch colour display at the centre. The BMW Live Cockpit Plus can be supplemented by the optional BMW Head-Up Display. As an optional extra, BMW Live Cockpit Professional offers a fully digital display network: the high-resolution instrument cluster behind the steering wheel and the Control Display each have a screen diagonal of 12.3 inches.

New generation of navigation with BMW Maps.
One of the most important innovations in the area of digital services is BMW Maps. The cloud-based system enables significant performance improvement, a high degree of accuracy and simplified destination entry. The new-generation navigation system offers extremely fast and dynamic route calculation based on precise real-time traffic data delivered at short intervals. In addition, BMW Maps with Connected Parking provides drivers with even more detailed support in the search for a vacant parking space near their destination.

Smartphone connectivity and integration of 3rd party services.
BMW Live Cockpit Plus and BMW Live Cockpit Professional offer optimised. wireless smartphone integration via Apple CarPlay. Here, the driver can view all the important information from the apps on the Control Display and also – in intelligently processed form – in the instrument cluster and the optional BMW Head-Up Display.

With Android Auto™, the BMW Group has added another customer-relevant service to its range of seamless in-vehicle connectivity, offering easy and safe use of smartphone functions such as music, media or messaging apps while driving. Highlights of the interaction between Android Auto and BMW include convenient and wireless networking and the intelligent integration of Google MapsTM navigation instructions in the BMW Head-up Display.

Deep integration of Amazon Alexa makes it possible to use Amazon’s voice service inside the vehicle in the same way as the customer is already used to doing at home. With the help of the My BMW app, which is available in over 40 countries for both iOS and Android operating systems, Amazon Alexa can be installed in the vehicle in just a few steps. In addition, the My BMW App is a universal interface to the vehicle. It offers information on the state of the vehicle at all times and, depending on the options fitted, enables remote access functions such as vehicle location, locking and unlocking the doors or recording the vehicle’s surroundings (Remote 3D View).

Enhanced functionality for the BMW Intelligent Personal Assistant.
The BMW Intelligent Personal Assistant is also constantly gaining additional capabilities in the BMW X3 and BMW X4, creating an even more intensive bond between driver and vehicle. With the digital companion, naturally spoken instructions can now be used to regulate the air conditioning, open and close the windows or change the driving experience switch modes, for instance. It can also access the new News app, which reads out the latest news to passengers, and learn routines that increase comfort and driving pleasure in certain situations.

Remote Software Upgrade updates “over-the-air”.
Since 2018 and the introduction of BMW Operating System 7, it has been possible for drivers of BMW models to keep their vehicle constantly up to date with the latest software status using Remote Software Upgrade. In the BMW X3 and BMW X4, too, upgrades can include different content from new services to improved vehicle features and can be loaded "over‑the-air". Furthermore, intelligent networking offers the option to integrate additional functions into the vehicle at a later date. The options that can be retrofitted digitally include the high beam assistant and BMW Drive Recorder.

Please find attached on location pictures of the BMW X3 xDrive30e.

Na BMW, o futuro é cada vez mais o presente. O BMW iX3 é o primeiro modelo X totalmente elétrico, e representa uma nova era no âmbito da mobilidade eficiente.

“A mobilidade elétrica é uma moda”. “Os elétricos não têm potência”. “Os elétricos não têm autonomia”. O BMW iX3 derruba todos os mitos em estereótipos da mobilidade elétrica.

O primeiro modelo X da marca 100% elétrico,  representa um importante passo no percurso do BMW Group no desenvolvimento do veículo do futuro, suportado pela estratégia de eletrificação NUMBER ONE >> NEXT. A estratégia visa consolidar a marca como o principal fornecedor de mobilidade premium individual. 

O BMW iX3 responde com bastante sucesso a dois dos principais desafios da mobilidade elétrica: a potência e a autonomia. O novo SAV da marca atinge os 180 km/h, graças a uma potência de 282 CV, e um binário de 400 NM. A capacidade de aceleração do iX3 dos 0 aos 100km/h é de 6,8 segundos.

No que à autonomia diz respeito, a bateria de 80 kWh garante uma autonomia de cerca de 460 km. Com 34 minutos de carregamento, é possível chegar a 80% da carga total do veículo. Um carregamento de apenas 10 minutos, garantirá pelo menos 100 km de autonomia.

O BMW iX3 é o primeiro modelo a recorrer à tecnologia eDrive de quinta geração, que numa só unidade consegue juntar um motor elétrico e um bloco eletrónico de transmissão e gestão. Esta tecnologia é o culminar de um longo processo iniciado em 2013, ano em que  foi lançado o primeiro veículo premium 100% elétrico, o BMW i3.

Enquanto fornecedor de mobilidade elétrica no segmento premium, o BMW Group tem vindo a fazer um caminho pioneiro no sentido de promover a mobilidade do futuro, com a mobilidade elétrica como um dos eixos-chave, na defesa de uma economia verde e na aposta na conservação e valorização dos recursos naturais, assente num modelo empresarial consciente e de baixo impacto ecológico. É neste âmbito, que nasce um novo conceito de mobilidade do futuro assumindo-se na forma do novo BMW iX3. “Este ano tem sido fulcral para a mobilidade elétrica do grupo: anunciámos o objetivo de lançar no mercado um total de 25 modelos eletrificados, até 2023 – dois anos antes do que tínhamos inicialmente previsto – e mais de metade dos quais será 100% elétrica. Este ano lançámos o primeiro modelo MINI 100% elétrico, o MINI Eletric e anunciámos o lançamento de 12 veículos híbridos plug-in.”, reforça Massimo Senatore, diretor geral da BMW Portugal.

O novo BMW iX3 tem um P.V.P. recomendado de 80.000 €. O novo modelo também irá estar disponível numa versão Impressive que coloca o preço do BMW iX3 nos 86.500 €.

Para mais informações, por favor contactar:

BMW Group Portugal

João Trincheiras, Corporate Communications Manager

joao.trincheiras@bmw.pt

_______

Sobre o BMW Group

Com as suas marcas BMW, MINI, Rolls-Royce e BMW Motorrad o BMW Group é o construtor premium de automóveis e motociclos mais bem-sucedido do mundo, oferecendo também serviços financeiros e de mobilidade. Em termos globais, o BMW Group detém 31 fábricas em 15 países e uma rede global de vendas em mais de 140 países. 
Em 2019, o BMW Group atingiu um volume global de vendas de mais de 2.520.000 automóveis e mais de 175.000 motociclos. O resultado em 2018, antes de impostos, foi de 9.815 mil milhões de euros, num total de 97.480 mil milhões de euros de volume de negócios. Em 31 de Dezembro de 2018, a empresa empregava um total de, aproximadamente, 134.682 colaboradores.

O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. Desta forma, a Companhia estabeleceu a sustentabilidade ecológica e social em toda a cadeia de valores, bem como uma ampla responsabilidade de produto e um evidente empenho na conservação de recursos, como parte integrante da sua estratégia.

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Spartanburg/ Munich. BMW Group Plant Spartanburg in the US state of South Carolina has doubled its capacity for production of high-voltage batteries. The plant’s own battery facility now produces the new fourth-generation batteries. These are intended for the plug-in hybrid models of the new BMW X5 and the future BMW X3, also produced in Spartanburg.

“We have invested around ten million US dollars in a new battery assembly line and expanded the area to more than 8,000 square metres. This means we could double the number of batteries produced if needed to meet market demand,” explains Michael Nikolaides, Senior Vice President Engines and Electrified Drivetrains, BMW Group.

The new assembly line will be able to produce different types of fourth-generation batteries to serve the growing range of electrified vehicles locally. These batteries are based on a new technology concept that further enhances their performance.

More than 120 people will be employed in battery production at Plant Spartanburg by the end of the year, having completed a comprehensive training programme to acquire the technological know-how needed for battery production.

“We have produced batteries on site at Plant Spartanburg since 2015 – making the BMW Group a pioneer for electromobility in the US,” says Knudt Flor, President and CEO, BMW Manufacturing, Co., LLC. In the past four years, the plant’s battery assembly team has produced a total of more than 45,000 batteries.

Further investment in production of BMW X5 and BMW X3 plug-in hybrids

Between 2015 and 2018, BMW Group Plant Spartanburg built the first series produced plug-in hybrid vehicle, the BMW X5 xDrive40e (combined fuel consumption: 3,3 l/100km; combined power consumption: 15,3 kWh/100km ; combined CO2-emission: 77 g/km), for the core BMW brand. The start of production for the new BMW X5 xDrive45e (combined fuel consumption: 2,0-1,7 l/100km*; combined power consumption: 23,5-20,3 kWh/100km*; combined CO2-emission: 47-39 g/km*) will be in August 2019; production of the BMW X3 xDrive30e (combined fuel consumption: from 2,4 l/100 km*; combined power consumption: from 22,7 kWh/100 km*; combined CO2-emission: from 56 g/km*; provisional figures) will get underway in December.

“The BMW X5 and BMW X3 are currently among the top-selling BMW models in the US. We expect their plug-in hybrid variants to be just as popular with customers,” adds Flor.

Since the start of the year, the BMW Group has invested a further ten million US dollars in production of plug-in hybrid models. An additional 225 vehicle assembly workers received training in the production of electrified vehicles, adding to the Plant’s already skilled staff.

International production network for batteries

The BMW Group currently has three battery facilities: at the Competence Centre for E-drive Production at BMW Group Plant Dingolfing in Germany, at BMW Group Plant Spartanburg in the US and at Plant Powertrain of its joint venture, BMW Brilliance Automotive (BBA). The BMW Group also produces batteries for local car production in cooperation with a partner in Thailand. The BMW Group’s battery research and pilot plant are located in Munich.

Munich. The three latest additions to the BMW X model family, the BMW X2 (combined fuel consumption: 6.2-4.5 l/100 km; combined CO2 emissions: 142–119 g/km)*, the BMW X3 (combined fuel consumption: 8.4-5.3 l/100 km; combined CO2 emissions: 193–140 g/km)* and the BMW X4 (combined fuel consumption: 7.3-5.4 l/100 km; combined CO2 emissions: 173–142 g/km)*, combine a sporty, elegant appearance with outstanding driving dynamics properties. Thanks to the extensive range of M Performance Parts from the program of Original BMW Accessories, each of these product features can be adapted to the owner's personal taste and given greater emphasis.

Development of M Performance Parts always draws on the vast racing expertise of BMW M GmbH. All components are perfectly matched – both with each other and with the specific properties of each model. In addition to accentuating interior and exterior design, many of the M Performance Parts also meet functional criteria and enhance lightweight construction, for example.

Refined looks based on details inspired by motor racing.
M Performance lettering is one particularly effective way of creating a visual highlight. Designed to ensure an ideal match with the model in question, the side lettering in Frozen Black underscores the sporty character of the vehicle, in particular emphasising the dynamic proportions of the body. In addition to the side lettering, the appearance of the BMW X3 and BMW X4 can be further refined with the front lettering in high-gloss black – matching the other front attachment parts for these two models, which also feature a high-gloss finish. M Performance front radiator grilles in high-gloss black are available for the BMW X2. These have the same geometry as the standard grilles but are much more visually striking, thereby underscoring the vehicle's sporty flair and dynamic performance.

The M Performance exterior mirror caps in carbon fibre are another eye-catcher available for all three series. They are crafted elaborately by hand from carbon fibre reinforced plastic (CFRP). With several coating layers and finished with a high-gloss polish, the carbon fibre caps have a depth effect which gives them a compelling appearance.

Sporty, elegant refinement on the inside.
The interior of the BMW X2, BMW X3 and BMW X4 can also be enhanced for additional sporty flair by means of select details, while at the same time increasing feel-good comfort on board. The M Performance floor mats are a potential contributing factor here. They are made of velour velvet with a leather-look surround and contrasting decorative seams. Their soft material makes them especially gentle on shoe heels. The front mats for driver and passenger bear the M Performance branding.

The M Performance steering wheel ensures the driver of a BMW X2, BMW X3 or BMW X4 retains a perfect grip on everything. It has distinct, specially lined grip areas which are covered with Alcantara. This microfibre fabric similar to suede is exceptionally pleasant to the touch in all temperatures and provides an optimum hold. The upper and lower part of the steering wheel are also covered in high-quality leather, as is the accompanying steering wheel trim panel. A red motorsports marking in the 12 o'clock position emphasises the car's dynamic qualities, as does the silver-grey, hand-sewn cross-stitch seam. Steering wheel trim panels are also optionally available for the BMW X3 and BMW X4 in carbon fibre/leather, with central clasp in either open-pore or high-gloss carbon fibre.

Shift paddles at the steering wheel enable the driver to change gear without taking their hands off the steering wheel, thereby facilitating vehicle control even when driving in dynamic style. For the BMW X3 and BMW X4 with this feature on board, the shift paddles are available in high-gloss carbon fibre. They are covered in an extremely fine carbon mesh, enhanced with a PUR finish and a high-gloss polish, and also feature plus and minus symbols in anodised red.

Extensive range of attractive summer complete wheel sets.
Much of a vehicle's design is perceptibly dominated by its wheel/tyre combination. This is why adaptations in this area have traditionally been among the most popular customisation measures in the automotive sector. This also accounts for the wide range available as part of the BMW M Performance Parts program. The 20-inch summer complete wheel set Styling 717 M is available for the BMW X2, for example. The matt black finish of this light alloy wheel, weight-optimised by means of flowforming technology (rolled rim well) adds a particularly striking touch of sporty flair. The 19-inch M Performance light alloy wheel Double Spoke 698 M in Orbit Grey is available as a summer complete wheel set for the BMW X3 and BMW X4. The exclusive finish and visible wheel bolts are key contributing factors to an impressive appearance here. The 21-inch forged wheel Y Spoke 701 M Bicolor is currently the largest wheel in the program of Original BMW Accessories for the BMW X3 and BMW X4. It also has a rolled rim well, and it weighs some two kilograms less than a similarly designed cast wheel in the same format: this is because of the special manufacturing process used. The Bicolor look with black as the background colour and the burnished finish on the visible side make for a very eye-catching impression, especially due to the high-quality clear finish.

Light installations for a highly effective appearance.
One discreet customisation option that also adds a definite touch of exclusivity at the same time are the BMW LED door projectors. They replace the standard entry light and project a graphic onto the ground when the door is opened. The selection of motifs include the BMW M logo as well as various motifs from an M Performance slide set.

* The fuel consumption figures were calculated based on the ECE test cycle, dependent on tyre format.

Munich. The new BMW X3 will be released in November, shortly after its world premiere at the IAA International Motor Show in Frankfurt. An extensive global campaign entitled “On a Mission” will accompany the launch of this successful model. Campaign highlights include a rousing TV spot with extreme athletes and a 360° virtual reality test drive on Mars, with continuation of the campaign in digital channels.

The “On a Mission” campaign presents the BMW X3 as free-spirited and independent, always ready to push the boundaries. The theme of venturing off the beaten track and discovering new horizons is underlined by the off-road character of the SAV and its ground-breaking innovations. A key idea is the passion that transforms a job or a hobby into a mission. This appeal to the emotions is a common thread throughout the campaign: BMW celebrates people who pursue their dreams with relentless passion – people who are on a mission.

“‘On a Mission’ pays tribute to a life full of passion, inner drive and true dedication. The BMW X3 brings this dynamic to the automotive world and guarantees a thrilling driving experience, no matter where your passion takes you,” explains Hildegard Wortmann, Senior Vice President Brand BMW.

From idea to media: Big data supports campaign development.

Campaign development started out with a widescale interdisciplinary big data analysis that gathered and evaluated information about different BMW X3 buyer groups. This allowed BMW to consider the interests and media use of its future customers already in the creative phase of the campaign. As a result, the BMW X3 campaign delivers highly-relevant content that appeals to a young and dynamic digital target audience and fits perfectly into their world of experience. However, rollout through the appropriate channels is just as important as the content itself. Social media and the brand’s own online presence will therefore be a priority for “On a Mission”.

On a mission to Mars.

The communications highlight of the campaign is clearly a very special test drive: Using virtual reality, the BMW X3 takes customers and fans on the world’s first test drive through the breath-taking scenery of Mars – quite literally pushing the boundaries. Spectacular images and evocative sounds transform the trip to Mars into an immersive experience. During a virtual reality drive across the atmospheric and ever-changing surface of the planet – reminiscent of a Hollywood film – different features of the BMW X3 are presented as part of the “BMW Personal Co-Pilot”.

The 360° experience can be enjoyed on all widely-available smartphones through YouTube or using VR glasses, and will be integrated into the BMW brand’s own online channels. The Mars mission will also be shown at selected BMW dealers and branches and integrated into brand events and mailings using Google Cardboard.

“With the BMW X3 Mars mission we once again offer our customers and fans a unique experience – something completely new they have never seen before,” says Uwe Dreher, head of Brand Communications BMW, BMW i, BMW M. “For me, that is how marketing should be: surprising, modern, with an entertaining wow effect.”

www.missiontomars.bmw (for VR devices)

TV spot and launch film with real-life extreme athletes.

The TV commercial features protagonists who live for their mission: The BMW X3 accompanies Swede Freddie Meadows as he ice-surfs in the Arctic; free mountain rider Martin Söderström on his daredevil ride across rocky ridges; and extreme campers Fatima Gil and Vicky Vega perched on the slopes of steep rock walls. The stunning natural surroundings showcase the off-road character and dynamic performance of the new BMW X3. That the TV spot uses only real-life extreme athletes, not actors, underlines the authenticity and passion of the powerful SAV.

The launch film, which will primarily be used for online communications, shows photographer Pablo Durana on a tour through the Chilean Andes with extreme mountain-biker Trond Hansen. As well as highlighting many aspects of the new BMW X3, it also features the SPECIALIZED for BMW Turbo Levo FSR 6Fattie mountain bike, an exclusive cooperation between BMW and premium bike manufacturer SPECIALIZED.

The TV commercial and launch film also provide the basis for a series of short clips that will run in all BMW-brand social media channels and digital advertising spaces. In this way, the activities “surfing”, “mountain biking”, “camping” and “art” can be targeted towards users with those interests to amplify the reach of the BMW X3.

The films’ protagonists are an integral part of all elements of the campaign and also appear in the print motifs. In this way, “On a Mission” creates a consistent presence with high recognition value across all channels. The campaign will also make use of the many protagonists’ own social media channels and their vast fan communities.

Unique vehicle configurator for Facebook.

Based on the Facebook Canvas ad, BMW has developed an extensive interactive vehicle visualiser, with a level of detail and range of functions not previously seen on this platform. Users have fun creating their own individual BMW X3 directly in the Facebook app, choosing their preferred design line, paint colour, wheel rims and interior configuration.

The visualiser consists of 64 nested individual Canvas ads. This was a major challenge for both planning and realisation. The visualiser will be rolled out through the international BMW Facebook account and local BMW markets. The interactive experience ends with an invitation to test-drive the new BMW X3.

“The visualiser on Facebook represents a totally new way for us to generate leads through social media,” explains Uwer Dreher. “Implementation with so many individual Canvas ads was definitely complex and challenging. But we are very proud to be able to offer our fans this unique feature.”

Mountain bikes and expeditions.

Exciting product collaborations and the BMW brand’s popular winter-sports activities, under the name “BMW Mountains”, will further enrich the campaign.

BMW Lifestyle and premium bike manufacturer SPECIALIZED will be presenting an exceptional mountain bike: a limited special edition of the Specialized Turbo Levo, the SPECIALIZED for BMW Turbo Levo FSR 6Fattie. The two premium brands share a unique passion for sporty dynamics, a love of innovative design and technologies, and constantly strive to reinvent themselves.

Under the “BMW Mountains” banner, the BMW X3 is supporting the “No Man’s Land” expedition of extreme skiers Matthias Mayr and Matthias Haunholder, as they attempt to become the first to ski down Mount Tyree in the Antarctic. The BMW X3 will be their trusty companion on the journey from Buenos Aires to Punta Arenas. Once they reach Antarctica, they will cover several hundred more kilometres on skis and by kite. BMW will follow the expedition with live feeds and stories in its own digital channels. A film about the adventures of the two extreme skiers will be released to the general public in 2018.

Successful member of the X family.

BMW created the mid-sized SAV (Sports Activity Vehicles) segment in 2003 with the BMW X3. More than 1.5 million units of the first two model generations have since been sold worldwide. The new BMW X3 is now set to continue this success story, with even more striking and dynamic styling and a luxurious interior. Like all members of the successful X family, it combines outstanding ride quality in all terrains with unlimited everyday practicality. The new BMW X3 also offers the highest level of connectivity and driver assistance systems. Ground-breaking innovations, which BMW combines under the name “BMW Personal CoPilot” and which are usually reserved for the business and luxury segments, are available in the mid-size class for the first time in the new BMW X3. The interior finish has also been significantly upgraded. Inside, the new X3 boasts nearly all the features of the new 5 Series and impresses with the high level of workmanship more familiar from the BMW 7 Series.

Agencies:

Lead – Kirshenbaum (US)

Mars Mission – Serviceplan

Canvas Ad – Jung von Matt

If you have any questions, please contact:

BMW Group Corporate Communications

Julian Hetzenecker
Communications BMW Group Sales Germany and BMW Group Marketing
BMW Group Business and Financial Communications
Telephone: +49 89 382 39229
Email: julian.hetzenecker@bmw.de

Micaela Sandstede
Press spokesperson BMW Group Sales Germany and BMW Group Marketing
BMW Group Business and Financial Communications
Telephone: +49 89 382 61611
Email: micaela.sandstede@bmw.de

Media website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Munich. The new BMW X2 is still far from being ready for its market debut. Nevertheless, the newest Sports Activity Coupé in the BMW X family is beginning to get out and about in its most congenial environment – the urban jungle.

As a matter of fact, it was noted during Fashion Week, which is being held in Milan from 20 to 25 September, wearing an outfit perfect for the occasion. The athletic silhouette of the new BMW X2 was attired in a spectacular camouflage effect, with tones of yellow, gray, and black that highlight its sporty and stylish qualities. The unusual underlying design is based on a digital model and expresses the innovative spirit and the orientation towards the future of the BMW Group.

Therefore it is not surprising that the new BMW X2 wearing Camouflage Digital is at the center of attention in the most characteristic and cool locations in Milan. Anyone who encountered it during its excursion into city life was able to recognize it immediately for its extravagant, contemporary, and sporty design. The outing offered a good opportunity to see first hand the new interpretation of BMW X design aimed at young people who are extroverted and active.

You can follow it on Instagram and Facebook and can try to meet it “in person” and photograph it in the most "in” areas of Milan.

http://www.instagram.com/bmwitalia/

http://www.facebook.com/BMW.Italia/

#X2digitalcamo

For further information please contact

Christophe König

Product Communication BMW Automobiles

Telephone: : +49-89-382-56097

E-mail: Christophe.koenig@bmw.de

Media website: https://newsroom.bmwgroup.com/global/en

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Munich. BMW Lifestyle and premium bike manufacturer SPECIALIZED are presenting the ideal travel companion for anyone seeking to explore new routes, test out their limits and enjoy an unbridled sense of independence and freedom over all terrains with a limited-run special edition of the Specialized Turbo Levo: the SPECIALIZED for BMW Turbo Levo FSR 6Fattie.

SPECIALIZED for BMW – a shared passion for ground-breaking sportiness.

While BMW has most recently wowed the Sports Activity Vehicle segment with the new-generation X3 thanks to its sporty performance both on and off the road, stunning design and infinite versatility, SPECIALIZED has raised the bar for two-wheelers with its Turbo Levo FSR 6Fattie.

The two premium brands are united by an intense passion for sporty dynamism, their love of trailblazing designs and technologies, and their quest to keep reinventing themselves.

Integral design and optimum functionality.

This can also be clearly seen in the “SPECIALIZED for BMW” special edition of the Specialized Turbo Levo FSR 6Fattie. The trail bike stands out with its unrivalled combination of sporty design and state-of-the-art technologies, which together produce endless riding pleasure.

While the bottom bracket, 2.8-inch tyres, automatically adjustable telescopic seat post and extra-short chain stays give the bike extremely agile handling, the motor with nominal output of 250 watts provides powerful pedal assistance despite being barely audible or perceptible. This paves the way for tackling the sort of long-distance trails and steep slopes that would normally be a struggle with a conventional mountain bike.

Besides ensuring optimum protection, the full integration of the power module into the specially developed aluminium frame lends added impact to the bike’s sporty and agile appearance.

Inspired by the look of the latest-generation BMW X3, the SPECIALIZED for BMW Turbo Levo FSR 6Fattie sports a stunning and exclusive paint finish in Phytonic Blue, the official colour of the X3. The eye-catching ‘SPECIALIZED for BMW’ lettering on the chain stays combines with design features on the frame and seat post to further underline the mountain bike’s sporty and dynamic character.

The bike’s integral design has the additional benefit of ensuring optimum weight distribution, even on challenging rides.

Plus, the 504 Wh battery pack features a handy docking mechanism so that it can also be detached from the bike and charged separately. The charging cable, specially developed by BMW, has an ingenious design that allows convenient in-car charging from the 12V power socket in the boot without impairing the functioning of the vehicle’s battery.

SPECIALIZED Mission Control App.

Quite apart from demonstrating a high level of expertise when it comes to mobile connectivity, the purpose-developed SPECIALIZED Mission Control App offered with the bike also provides a useful tool for taking the riding experience to a new level of intensity – in a fashion in tune with the mountain biker’s individual riding habits and abilities.

The app allows the motor characteristics to be ideally matched to the specific requirements of every rider and the terrain at hand; the optimum pedal assistance is calculated by individually setting the distance and time, ensuring full battery power for the planned route.

The SPECIALIZED for BMW Turbo Levo FSR 6Fattie is therefore the ideal choice on car/bike excursions for those who like to pursue their goals with sporting enthusiasm and passion.

 
The SPECIALIZED for BMW Turbo Levo FSR 6Fattie – complete with colour-coordinated water bottle – will be available from the end of August 2017 from selected BMW Dealers and selected SPECIALIZED retailers.

Manufacturer’s recommended retail price:

SPECIALIZED for BMW Turbo Levo FSR 6Fattie: €5,200.00

• The BMW X3 launched the mid-size Sports Activity Vehicle segment when it arrived on the scene in 2003. More than 1.5 million units of the X3 have since rolled off the assembly line and now the third-generation model is ready to take over the baton.
• Eye-catching design ensures distinctive looks and highlights the car’s dynamic mission statement and familiar X character.
• Customers can choose from three model lines – xLine, Luxury Line and M Sport – and the BMW Individual range of products to align the inside and outside of the new BMW X3 even more precisely with their personal tastes.
• The range-topping BMW X3 M40i will be the first M Performance Automobile in this model series.
• Carefully honed chassis, including reduced unsprung mass and sophisticated axle kinematics, elevates sporty handling to another new level.
• From the launch of the new model (or shortly afterwards), the engine line-up will feature three petrol and two diesel engine variants with outputs from 135 kW/184 hp to 265 kW/360 hp (fuel consumption combined: 8.4 – 5.0 l/100 km [33.6 – 56.5 mpg imp]; CO2 emissions combined: 193 – 132 g/km)*. All models come with the eight-speed Steptronic transmission as standard.
• Weight reduced by up to 55 kilograms from the predecessor model thanks to intelligent lightweight construction; class-leading aerodynamics (Cd = 0.29).

• State-of-the-art operating system, with optional gesture control and Intelligent Voice Assistant.
• Owners can operate functions including the optional auxiliary heating using the optional BMW Display Key.
• BMW CoPilot: Options such as the latest generation of Active Cruise Control and the Driving Assistant Plus safety package including Steering and lane control assistant, Lane Change Assistant (est. from December 2017) and Lane keeping assistant with side collision protection provide extensive scope for (semi-)automated driving.
• The full range of latest-generation BMW Connected functions are available, providing seamless connectivity between owners, their cars and the outside world.

Munich/Arjeplog. Driving dynamic and reliability are just two of the major characteristics of any BMW automobile. To ensure that a BMW functions in all conditions and that the customer is able to enjoy unrestricted access to that brand-typical “driving pleasure” at any time, BMW invests a great deal of time and know-how in both the construction and the testing of new automobiles. Long before a new model series arrives on the market, it will have had to withstand possibly the most severe endurance tests. This includes, for example, testing under extreme climatic conditions such as those prevailing in scorching hot deserts or freezing cold winter landscapes.

Fine tuning for optimal safety and maximum driving enjoyment.

Moreover, the extensive ice surfaces of frozen lakes and the numerous remote roads with their firmly packed layers of snow offer excellent conditions for fine tuning of the settings activated via the Driving Experience Control function – and hence for the application of maximum driving pleasure and best possible driving safety. As a result, engineers are in a position to sense the vehicle’s dynamic behaviour much more accurately and synchronize the control of driver assistant systems such as Dynamic Stability Control (DSC) or Dynamic Traction Control (DTC) even more precisely and to attune it to the vehicle as a whole. It is this painstaking development work that later provides the customer with a competently tuned chassis for that typical BMW driving pleasure.

Ideal preconditions for testing the BMW X3 in the polar region.

Within the framework of the final winter trials, a BMW testing team completed a fastidious testing programme in wintery North Sweden. In the landscape around the small town of Arjeplog, pre-series models of the new BMW X3 had to prove that they are also able to withstand cold, ice and snow. Located in the historic province of Lapland barely 56 kilometres south of the polar circle, Arjeplog offers the ideal conditions for this. An abundant amount of snow and temperatures of minus 20 degrees and below cause the many lakes in the surrounding area to freeze over. The resulting vast, even surfaces serve as proving grounds on which steering, suspension and drive characteristics can be meticulously tested and various different technical solutions compared against one another. In the process, the intelligent four-wheel technology xDrive is able to demonstrate its advantages by not only ensuring best possible traction on icy surfaces but, thanks to fully variable distribution of torque, also by optimizing handling agility, this in turn resulting in enhanced driving dynamics and active driving safety.