Munich. BMW Bank GmbH is strengthening its profile on the path to becoming a digitalized bank with high innovation standards: Stefan Hienzsch has been appointed as the new Chairman of the Board of Management with effect from 1 December. As one of Germany's leading automotive banks, the credit institution is further enhancing its management board in an increasingly complex regulatory environment. Hienzsch, a fully qualified lawyer, has already been Chief Representative of BMW Bank since June 2024. The management board remains unchanged, with Joachim Herr, Torsten Matheis and Kerstin Zerbst continuing in their roles.

"Stefan Hienzsch is an experienced financial and legal expert who is very familiar with the challenges and opportunities of the BMW Group's financial services business. Under his leadership, BMW Bank will continue to expand its role as a reliable, innovative partner for our customers and dealers and continue to make a significant contribution to the success of the BMW Group in Germany and Europe," said Alexander Buresch, Chairman of the Supervisory Board of BMW Bank and Head of BMW Group Financial Services.

Hienzsch has more than 25 years of experience within the company. Previously, he headed the BMW Group's legal department for Corporate Finance, Financial Services and Mergers & Acquisitions for over a decade and held various leadership roles in the UK for the BMW, MINI and Rolls-Royce brands.

"I am very pleased about the trust placed in me and look forward to my new role. BMW Bank will continue to systematically pursue its digital transformation process. My goal is to inspire customers and retailers with innovative, digital and sustainable solutions and to further develop the bank as a strong, future-oriented partner in the BMW Group ecosystem," says Stefan Hienzsch.

Information for editors

BMW Bank GmbH is one of the leading automotive banks in Germany with subsidiaries in Italy, Spain and Portugal. More than 1,170 employees serve around one million customers (as of December 31, 2024). The product range extends from financing, leasing and insurance for cars and motorcycles to deposit products and credit cards.

The company has total assets of 28.5 billion euros) and deposits of around 11.9 billion euros (both as of December 31, 2024). BMW Bank GmbH is part of BMW Group Financial Services. Almost every second new BMW and MINI vehicle is financed or leased through BMW Group Financial Services.

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BMW Group Corporate Communications

Lennart Wermke, Communication BMW Group Financial Services
Telephone: +49 151 601 980 96
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Max-Morten Borgmann, Head of Communication Corporate, Finance, Sales
Telephone: +49 151 601 24 118
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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was €11.0 billion on revenues amounting to €142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.


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Midrand. BMW Group Financial Services South Africa announces the appointment of Roger Rooden as Chief Financial Officer (CFO) of BMW Group Financial Services South Africa, effective 1 August 2024. He has taken over from Irene Koeppel who has held this position since 1 November 2021. Koeppel has been working for the BMW Group for the last 20 years in various leadership functions and business areas and has now returned to Germany.

Roger Rooden has had an extensive and diverse career, including experience in sales, organisational consultancy, risk, and finance. He began within ING Bank and ING Car Lease before moving to the BMW Group when ING Car Lease was acquired by Alphabet, BMW Group Financial Services’ fleet management arm.

Rooden has held key positions across the global organisation, including CFO of BMW Group Financial Services Japan, and more recently, CFO of BMW Group Financial Services Sub-Region Northern Europe. He arrived in South Africa on 15 August to begin fulfilling his role in person.

Commenting on his appointment, Rooden said: “I firmly believe that growth and profitability result from a combination of customer focus, operational excellence, and close collaboration – particularly between our National Sales Company (NSC) and National Financial Services Company (NFSC), and our retail partners. In leading this multi-talented and technologically savvy finance team, I intend to help shape financing strategies and decisions for the future.” 

Stefan Schuett, CEO of BMW Group Financial Services South Africa, commented: “Roger has incredible knowledge about clients and retailers. He joins our team with an impressive track record of growing and advancing organisations, complemented by a delightful human approach. On behalf of the team, I wish him all the best in his new role and look forward to working alongside him.”

Roger Rooden has demonstrated his ability as a strategic financial leader, risk manager, and driver of digital transformation. BMW Group Financial Services South Africa welcomes him with the certainty in his ability to help steer the organisation to greater success. 

If you have any questions, please contact:

Corporate Communications

Angela Konert

Head of Business Communications

Phone: +27 71 666 2472

Email: Angela.Konert@bmw.co.za

https://newsroom.bmwgroup.com/global/en

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. 

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