Munich. Additions to the line-up of drive systems and the range of optional extras are set to further increase the appeal and diversity of the BMW product range from spring 2024. The BMW i5 Sedan and BMW iX2 fully electric models will each be available from March 2024 with an additional drive system variant. The drive system offerings for the BMW X2 and BMW XM have also been expanded. The innovative Highway Assistant will bring increased comfort levels over longer journeys to more of the brand’s model series. And additional exterior paint finishes will be offered for the BMW 5 Series Sedan, BMW X2 and BMW iX2. Customers will also be able to order the business sedan with new variants of the BMW Individual Merino leather trim.

Attractive new features will also be introduced in spring 2024 in the area of digital services. These include easier use of the voice assistant Siri (as part of the integration of the Apple iPhone into cars specified with BMW Operating System 9), and the optimised display of ratings for charging stations for fully electric and plug-in hybrid BMW models. The steady expansion of the range of functions for the My BMW App also continues.

BMW i5 xDrive40: third fully electric variant of the business sedan.

A third fully electric variant will be added to the new BMW 5 Series Sedan line-up in March 2024. The new BMW i5 xDrive40 Sedan (electric power consumption, combined: 20.0 – 17.2 kWh/100 km in the WLTP cycle) has two highly integrated electric drive units at the front and rear axle which together develop a system output of up to 290 kW/394 hp and peak torque of 590 Nm (435 lb-ft). Underpinned by the resultant electric all-wheel drive, the BMW i5 xDrive40 Sedan accelerates from 0 to 100 km/h (62 mph) in 5.4 seconds. Its top speed is limited to 215 km/h (134 mph).

The third fully electric model variant of the new business sedan stores its energy in a high-voltage battery positioned deep in the vehicle floor. The battery delivers 81.2 kWh of usable energy. The car’s Combined Charging Unit enables AC charging at a rate of 11 kW as standard and 22 kW as an option. And it also allows DC charging at fast-charging stations at up to 205 kW. This means the range of the BMW i5 xDrive40 Sedan can be increased by 156 kilometres (97 miles) in the space of ten minutes. The likewise standard Plug & Charge Multi Contract function enables automatic authentication of the car at public charging points. The range of the new BMW i5 xDrive40 Sedan as calculated in the WLTP cycle is 463 – 538 kilometres (288 – 334 miles).

Additional exterior paint finishes can be specified for all model variants of the new BMW 5 Series Sedan from March 2024. The spectrum of colours will now also include the BMW Individual Frozen Portimao Blue metallic and BMW Individual Malachite Green metallic variants. At the same time, the business sedan will also be offered with extremely exclusive BMW Individual special paint finishes. BMW Individual has come up with around 150 eye-catching shades (solid, metallic and matt) for this product area. All BMW Individual special paint finishes stand out with their impressive depth of colour and exceptional lustre. Customers can unlock an overview of the variants for the new BMW 5 Series Sedan using the BMW Individual Visualizer, which can be accessed via a link in the vehicle configurator.

Added to which, extra variants of the seat and interior surfaces for the new BMW 5 Series Sedan are also available. If the optional comfort seats have been specified, the BMW Individual Merino leather trim can also be specified in the bi-colour variants Dark Violet/Atlas Grey and Taupe Grey/Atlas Grey from March 2024.

New entry-level variant for the BMW iX2; launch of the BMW X2 xDrive20d.

BMW’s current model offensive in the area of electric mobility also brings additional variety to the premium compact segment. A new entry-level variant of the fully electric BMW iX2 will go on sale in March 2024. The new BMW iX2 eDrive20 (electric power consumption, combined: 16.9 – 15.3 kWh/100 km in the WLTP cycle) takes a particularly economical route to delivering locally emission-free driving pleasure in a compact Sports Activity Coupé (SAC). Powered by a 150 kW/204 hp electric motor at the front axle, it sprints from 0 to 100 km/h (62 mph) in 8.6 seconds and posts a range of 439 – 478 kilometres (273 – 297 miles) in the WLTP cycle. Its top speed is limited to 170 km/h (106 mph).

The high-voltage battery in the new BMW iX2 eDrive20 serves up 64.78 kWh of usable energy and can be charged from AC sources at 11 kW as standard and up to 22 kW as an option. DC charging is possible at up to 130 kW. Thanks to extremely efficient charging software and predictive heat management capability, brief stops are enough to significantly increase the battery charge. In ten minutes hooked up to a fast-charging station, the BMW iX2 eDrive20 can take on sufficient energy to boost its range by 120 kilometres (75 miles). The BMW iX2 eDrive20 is also equipped for using the Plug & Charge Multi Contract function as standard.

Lining up alongside the new entry-level variant of the BMW iX2 is the new BMW X2 xDrive20d (fuel consumption, combined: 5.2 – 4.8 litres/100 km [54.3 – 58.9 mpg imp]; CO₂ emissions, combined: 136 – 125 g/km in the WLTP cycle). The second diesel variant of the compact SAC is distinguished by even more rapid power delivery and even greater efficiency courtesy of 48V mild hybrid technology. Its 2.0-litre four-cylinder engine links up with an electric motor integrated into the seven-speed Steptronic transmission with double clutch. The motor serves as a crankshaft-driven starter generator and can both ease the load on the diesel engine and act in unison with it. The drive system develops maximum output of 120 kW/163 hp (developed by the combination of the combustion engine with up to 110 kW/150 hp and the electric motor with up to 14 kW/19 hp) and peak torque of 400 Nm / 295 lb-ft (developed by the combination of the combustion engine with up to 360 Nm / 265 lb-ft and the electric motor with up to 55 Nm / 41 lb-ft), all of which is channelled to the road via the intelligent all-wheel-drive system BMW xDrive. This allows the BMW X2 xDrive20d to accelerate from 0 to 100 km/h (62 mph) in 8.6 seconds. Top speed is 207 km/h (129 mph).

From March 2024, all model variants of the new BMW X2 and new BMW iX2 will also be available with an expanded range of exterior paint finishes. Frozen Black metallic is a new addition to the selection.

BMW XM 50e: high performance with maximum efficiency.

As the latest offshoot of the first ever electrified high-performance model from BMW M GmbH, the new BMW XM 50e (fuel consumption, combined: 1.7 – 1.3 litres/100 km [166.2 – 217.3 mpg imp]; electric power consumption, combined: 32.2 – 31.5 kWh/100 km; CO₂ emissions, combined: 37 – 30 g/km in the WLTP cycle) blends signature M dynamism, extrovert design and progressive interior luxury with maximum efficiency. Its M HYBRID drive system is composed of a six-cylinder in-line petrol engine and an electric motor integrated, together with its power electronics, into the eight-speed Steptronic Sport transmission. This combination produces system output of 350 kW/476 hp (developed by the combination of the combustion engine with up to 230 kW/313 hp and the electric motor with up to 145 kW/197 hp) and maximum system torque of 700 Nm / 516 lb-ft (developed by the combination of the combustion engine with up to 450 Nm / 332 lb-ft and the electric motor with up to 280 Nm / 206 lb-ft).

The latest version of the 3.0-litre combustion engine fitted in the BMW XM 50e owes its enhanced performance characteristics among other things to the Miller combustion cycle, dual injection, an exhaust manifold integrated into the cylinder head and VANOS variable camshaft timing, which now works electrically. The electric motor has a pre-gearing stage patented by BMW, which allows the effective torque at the transmission input for the motor to be increased to 450 Nm (332 lb-ft). The top speed of the high-performance model – which is also equipped with the all-wheel-drive system M xDrive – is an electronically limited 250 km/h (155 mph). Thanks to an electric range of 77 – 83 kilometres (48 – 52 miles) in the WLTP cycle, the BMW XM 50e can cover much of its everyday mileage – e.g. in urban centres – with zero local emissions. And it can also be driven on electric power alone beyond the city limits at speeds of up to 140 km/h (87 mph).

The most efficient version of the new M HYBRID system comes together with the extraordinary presence of the unmistakable high-performance model in the Sports Activity Vehicle segment. The model-specific design features of the new variant include the black accent band along the sides of the car, plus a surround for the BMW kidney grille and trim detailing for the rear diffuser (both in Pearl-effect Chrome), exhaust tailpipe trim in Black high-gloss and silver-coloured bordering for the model badge. Customers wishing to bring an extra personal touch to the interior of their new BMW XM 50e – which also offers a unique combination of modern sports car flair and extravagant luxury with its M-specific cockpit, M multifunction seats, sculptural headliner and M Lounge in the rear compartment – can specify features including exclusive Vintage leather for the upper section of the instrument panel and door trim panels.

Highway Assistant: innovative Level 2 functionality for more models.

Relaxed travel over long distances and an impressive experience of semi-automated driving are the specialities of the Highway Assistant, which made its debut in the new BMW 5 Series Sedan and is now also available for other current BMW models.

As an additional function of the Steering and Lane Control Assistant included in the optional Driving Assistant Professional, the Highway Assistant takes over the vehicle’s speed control, distance control and steering on motorways with structurally separated carriageways when travelling at up to 135 km/h (84 mph). The driver can take their hands off the steering wheel and put them in a comfortable position, provided they continue to pay attention to what is happening on the road and are able to take over the steering again at any time. This Level 2 – as determined by the Society of Automotive Engineers (SAE) – semi-automated driving function will also be available for the BMW 7 Series luxury sedan, BMW iX, BMW XM, BMW X5, BMW X6 and BMW X7 from spring 2024.

The Active Lane Change Assistant with eye confirmation included as part of the new Highway Assistant adds another layer to the semi-automated driving experience. As soon as the traffic situation permits, it is capable of performing the necessary steering movements for an overtaking manoeuvre, for example, and adjusting the vehicle’s speed as required. Plus, for the first time, the driver is able to initiate a lane change suggested by this system by simply looking in the exterior mirror to confirm it.

New digital services, My BMW App with additional functions.

Among the digital services available for the first time from spring 2024 is the extended smartphone integration for vehicles equipped with BMW Operating System 9. This enables the Siri voice assistant for the Apple iPhone to be activated directly by voice command and without needing to also press the push-to-talk button. Elsewhere, the cloud-based navigation system BMW Maps now boasts improved display of information on charging stations. The available images and ratings are shown both in the list of search results and in the detailed display. The charging station ratings will now be shown clearly on a scale of zero to five stars. 

Added to which, in numerous European countries the BMW iDrive display and control/operation system in many current models also enables digital payment of parking fees and – in Germany – also fuel top-ups from inside the car. As with payment of parking fees, this uses the credit card information pre-stored in the vehicle apps.

As a universal digital interface for data exchange between the customer and their car, the My BMW App offers an ever-expanding number of functions. From spring 2024, Comfort Access with the BMW Digital Key Plus will be integrated into the My BMW App in vehicles equipped with BMW Operating System 8, 8.5 or 9. In addition, the map view for selecting navigation destinations imported into the vehicle has been newly designed. This also improves the search function and the visibility of the most relevant content. Map and routing functions will in future be proposed based on current vehicle or user contexts.

Finally, the new E-mobility Analysis function will also be added to the My Trips menu item in the My BMW App. Based on the customer’s driving behaviour, this function proposes the BMW model with all-electric drive system most suited to them. These recommendations are intended to help spark interest among users of combustion-engined vehicles in switching to an electric vehicle.

^{* All new models due to enter production in March 2024.
All figures relating to fuel/electric power consumption and emissions are provisional.}

^{All of the stated model variants, equipment features, technical data and fuel/electric power consumption and emissions figures relate to the offering in the German market.}

^{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

^{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

^{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to
€ 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

^{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

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Please find attached on location pictures of the new BMW X2 Edition GoldPlay.

München. Ein unverwechselbares Design, das mit seiner athletischen Ausstrahlung einen authentischen Hinweis auf sportliche Fahreigenschaften liefert, macht den BMW X2 zu einer attraktiven Ausnahmeerscheinung im Premium-Kompaktsegment. Das Sports Activity Coupé (SAC) verbindet individuellen Lifestyle mit moderner Funktionalität und BMW typischer Fahrfreude. Mit seiner ausdrucksstarken Frontpartie, der fließenden Linienführung seiner Seitenansicht und den beiden an klassische Coupés der Marke erinnernden BMW Emblemen auf den C-Säulen, bietet er auch innerhalb der Familie der BMW X Modelle ein eigenständiges Erscheinungsbild. Einen besonders extrovertierten Auftritt im urbanen Verkehrsgeschehen und darüber hinaus, ermöglicht von März 2022 an die neue BMW X2 Edition GoldPlay. Die neue Sonderedition unterstreicht den individuellen Charakter des BMW X2 und kombiniert Ausstattungshighlights, wie die erweiterte M Hochglanz Shadow Line, die „X2“ Logo-Projektion aus dem Außenspiegel der Fahrerseite oder die optionalen Adaptiven LED-Scheinwerfer mit vier-segmentiger Matrix-Fernlicht-Funktion, Abbiegelicht und adaptiver Lichtsteuerung, mit exklusiven Details im Exterieur und einer spezifischen Innenraumausstattung, deren Merkmale das intensive Fahrerlebnis unterstützen.

Die neue BMW X2 Edition GoldPlay wird in Verbindung mit allen für das kompakte SAC verfügbaren Antriebsvarianten angeboten. Dazu gehören auch das Plug-in-Hybrid-Modell BMW X2 xDrive25e (Kraftstoffverbrauch kombiniert: 1,8 – 1,7 l/100 km; Stromverbrauch kombiniert: 15,2 – 14,9 kWh/100 km; CO2-Emissionen kombiniert: 42 – 38 g/km gemäß WLTP) und der herausragend sportliche BMW X2 M35i (Kraftstoffverbrauch kombiniert: 8,1 – 7,5 l/100 km; CO2-Emissionen kombiniert: 185 – 170 g/km gemäß WLTP).

Stilvolle Extravaganz mit Akzenten in Galvanic Gold.
Die neue BMW X2 Edition GoldPlay kombiniert ihre exklusiven Exterieur- und Interieurmerkmale mit den Design- und Ausstattungsumfängen des M Sportpakets. Ein M Sportfahrwerk einschließlich Fahrzeugtieferlegung um 10 Millimeter und eine M Sportlenkung optimieren das fahrdynamische Potenzial des kompakten SAC. Außerdem sorgen ein großer, dreigeteilter unterer Lufteinlass in der Frontschürze, vordere und hintere Stoßfängerverkleidungen mit Einsätzen in der Farbe Dark Shadow, Radlaufblenden, Schwellerverkleidungen und Claddings in Wagenfarbe sowie die M Hochglanz Shadow Line und das M Aerodynamikpaket für ein kraftvolles Erscheinungsbild. Zusätzlich zu den Zierleisten der Seitenfensterrahmen und Fensterschachtabdeckungen, der Blende der B-Säulen sowie der Blendeneinfassung an den C-Säulen, dem Spiegelrahmen, dem Spiegelfuß und dem Spiegeldreieck sind bei den Editionsfahrzeugen auch die Endrohrblenden der Abgasanlage und der Ring des BMW Emblems auf der Heckklappe in Hochglanz Schwarz gehalten.

Hinzu kommt die M Mesh Niere in Hochglanz Schwarz mit ihrer vom Motorsport inspirierten Gitternetzstruktur. Die für die Edition kennzeichnende Extravaganz kommt mit einem Nierenrahmen und Außenspiegelkappen im exklusiven Farbton Galvanic Gold zum Ausdruck. Markante Einleger mit neuer zweifarbiger Grafik und Farbakzenten in Galvanic Gold zieren auch die zum Ausstattungsumfang der Editionsfahrzeuge gehörenden 19 Zoll großen M Aerodynamikräder. Die optional erhältlichen 20 Zoll großen M Aerodynamikräder sind ebenfalls mit Felgeneinlegern in einem eigenen Grafikdesign mit Galvanic Gold Akzenten bestückt.

Neue Außenlackierungen, markante Folierungen.
Ausschließlich den Editionsfahrzeugen vorbehalten, ist auch die erstmals für den BMW X2 erhältliche Außenfarbe San Remo Grün metallic. Alternativ dazu werden die Varianten Alpinweiß uni, Misano Blau metallic, Saphirschwarz metallic, Skyscraper Grau metallic sowie die BMW Individual Lackierungen Storm Bay metallic, Frozen Black metallic und Frozen Pure Grey metallic angeboten. Ein weiteres exklusives Merkmal sind die in Galvanic Gold gehaltenen Grafikfolierungen im Bereich der Türen sowie der vorderen und hinteren Seitenwände.

In Verbindung mit den beiden matten Frozen Lackierungen entfallen sowohl die Folierungen im Exterieur als auch die Spiegelkappen und die Akzente an der BMW Niere in Galvanic Gold. Die Einfassung der Niere ist stattdessen in Hochglanz Schwarz gehalten, die Spiegelkappen sind in Wagenfarbe lackiert. Auf Wunsch ist diese Entfalloption auch für alle weiteren Außenfarben erhältlich.

Interieur: Sportliches Ambiente mit innovativen Details.
Für ein ebenso sportliches wie exklusives Ambiente im Innenraum der BMW X2 Edition GoldPlay sorgt die Kombination aus M spezifischen Ausstattungsmerkmalen mit innovativen Details. Das M Lederlenkrad mit Multifunktionstasten, der anthrazitfarbene Dachhimmel, die M Edelstahlpedalerie und die M Fahrerfußstütze sowie der Fahrzeugschlüssel mit charakteristischer M Kennzeichnung unterstreichen die sportliche Ausrichtung der Editionsfahrzeuge. Sorgsam gesetzte Akzente schaffen eine stilistische Verbindung zu ihrem Exterieurdesign. Dazu gehören neue Einstiegsleisten, deren matte Oberflächen eine vom Mesh Design der BMW Niere abgeleitete Struktur aufweisen und den Schriftzug „Edition“ in Galvanic Gold tragen. Die ebenfalls speziell für die Edition entworfenen Dekorleisten in der Variante Dark Graphite matt sind im Bereich der Instrumententafel auf der Beifahrerseite mit einer Grafik versehen, die der Folierung im Exterieur entspricht. Hierbei kommt erstmalig eine Lasergravur-Technik zum Einsatz, die die Grafik in der Farbe Golden Mica Metallic auf die Oberfläche der Dekorleiste aufträgt und mit Klarlack versiegelt.

Ein weiteres Highlight der editionsspezifischen Interieurausstattung sind die M Sportsitze mit besonders ausgeprägten Seitenwangen und integrierten Kopfstützen für den Fahrer und den Beifahrer, die mit einer exklusiven Ausführung der Lederausstattung Dakota kombiniert werden. Die schwarzen Lederoberflächen des Fahrer- und Beifahrersitzes sowie die Sitze im Fond sind im mittleren Bereich der Rückenlehnen perforiert. Kontrastnähte und Keder im goldgelben Farbton Giallo Oro setzen einen individuellen Akzent. Außerdem weisen die M Sportsitze eine Emblemfahne mit den Farben der BMW M GmbH am Keder der Rückenlehne auf.

Darüber hinaus umfasst die Ausstattung Kontrastnähte im goldgelben Farbton Giallo Oro an der Instrumententafel und der Mittelkonsole sowie an der freistehenden Mittelarmlehne und den Türauflagen von Fahrer und Beifahrer. Auch die Einfassbänder der anthrazitfarbenen Fußmatten sind im Farbton Giallo Oro gehalten. Lediglich der BMW X2 xDrive25e verfügt auch als Editionsfahrzeug über anthrazitfarbene Fußmatten mit grauem Einfassband.

Große Antriebsvielfalt, umfangreiche Serienausstattung.
Neben dem Plug-in-Hybrid-Modell und dem extrem sportlichen BMW X2 M35i, der einen 225 kW/306 PS starken Vierzylinder-Motor mit TwinPower Turbo Technologie, ein 8-Gang Steptronic Sport Getriebe, ein mechanisches M Sportdifferenzial an der Vorderachse und den intelligenten Allradantrieb BMW xDrive für herausragende Performance nutzt, stehen acht weitere Antriebsvarianten für die neue Sonderedition zur Auswahl. Das Angebot reicht vom BMW X2 sDrive18i (Kraftstoffverbrauch kombiniert: 7,1 – 6,1 l/100 km; CO2-Emissionen kombiniert: 161 – 138 g/km gemäß WLTP) mit 100 kW/136 PS bis zum 170 kW/231 PS starken BMW X2 xDrive25d (Kraftstoffverbrauch kombiniert: 6,3 – 5,7 l/100 km; CO2-Emissionen kombiniert: 165 – 148 g/km gemäß WLTP) und umfasst zwei Otto- und drei Dieselmotoren. Je nach Antriebsvariante liefern sie ihre Kraft an ein 6-Gang Handschaltgetriebe, ein 7-Gang Steptronic Getriebe mit Doppelkupplung oder ein 8-Gang Steptronic Getriebe. Mit Ausnahme der Einstiegsvariante ist für alle Modelle optional das Allradsystem BMW xDrive verfügbar, das beim BMW X2 xDrive25d zur Serienausstattung gehört.

Die spezifischen Design-und Ausstattungsmerkmale der BMW X2 Edition GoldPlay unterstreichen in einer besonders attraktiven Form den Premium-Charakter des kompakten SAC. Seine umfangreiche Serienausstattung beinhaltet unter anderem LED-Scheinwerfer mit integriertem Schlechtwetterlicht, eine automatische Heckklappenbetätigung, eine 2-Zonen-Klimaautomatik und ein Lichtpaket mit Türgriff-, Vorfeld-, Türspiegel- und Ausstiegsbeleuchtung sowie einer „X2“ Logo-Projektion aus dem Außenspiegel der Fahrerseite. Für Komfort, Sicherheit und Fahrfreude sorgen außerdem eine Geschwindigkeitsregelung mit Bremsfunktion, die Park Distance Control mit Sensoren am Heck des Fahrzeugs, die Auffahrwarnung mit City-Anbremsfunktion, die Verkehrszeichenerkennung Speed Limit Info mit Überholverbotsanzeige, das Bediensystem iDrive optional mit einem freistehenden 10,25  Zoll-Touchdisplay und das optional erhältliche vollfarbige BMW Head-Up Display.

• Start signal for the first Sports Activity Coupe (SAC) with plug-in hybrid drive in the compact segment. The new BMW X2 xDrive25e (fuel consumption in the legal EU test cycle: 1.9 l/100 km; power consumption in the legal EU test cycle: 13.7 kWh/100 km; CO₂ emissions in the legal EU test cycle: 43 g/km*) offers a unique combination of extrovert design, versatile sportiness and electrified drive technology. Market launch in July 2020.
• Ongoing commitment to the BMW Group's electrification strategy. Already four BMW X models with plug-in hybrid drive on offer. The model range of the BMW X2 represents the Power Of Choice approach in the premium compact segment: Drive portfolio ranges from efficient three-cylinder gasoline and modern four-cylinder diesel engines, new plug-in hybrid systems to the BMW X2 M35i with a peak output of 225 kW/306 hp (combined fuel consumption: 7.1 – 6.8 l/100 km; combined CO₂ emissions: 163 – 154 g/km*).
• The new BMW X2 xDrive25e features the fourth and latest generation of BMW eDrive technology developed for the plug-in hybrid models. An electric motor generating an output of 70 kW/95 hp and a high-voltage battery with a gross energy content of 10.0 kWh enable an all-electric range of up to 57 kilometres in the legal EU test cycle.
• Together, the 3-cylinder combustion engine, which delivers torque to the front wheels, and the electric motor powering the rear wheels produce a system output of 162 kW/220 hp and create a hybrid all-wheel drive configuration. The new BMW X2 xDrive25e sprints from a standing start to 100 km/h in 6.8 seconds.
• The new BMW X2 xDrive25e offers attractive new design and equipment features which are also available for the conventionally powered variants of the compact-sized SAC model. New front design with taut surfaces and without fog lights, new exterior colour Phytonic Blue metallic.
• Standard LED headlights now with integrated bad weather light. Also new: Business package including real-time traffic information.
• Extensive range of BMW Charging increases comfort when charging the new BMW X2 xDrive25e enabling the driver to conduct the main share of everyday travel locally emissions-free with the electric motor alone. Optional BMW i Wallbox allows complete charging of the fully discharged high-voltage battery in 3.2 hours. BMW Charging card offers convenient access to the world's largest network of public charging stations.
• The new BMW X2 xDrive25e enables electric driving in three operating modes. In the AUTO eDRIVE standard setting, the intelligent drive system ensures optimum interaction between the two power units in all driving situations. The MAX eDrive mode can be activated for maximum use of the electric drive up to a speed of 135 km/h. The SAVE BATTERY mode enables the driver to save battery capacity for later use when driving in purely electric mode.
• Model-specific harmonisation of the body structure and chassis for the new BMW X2 xDrive25e. Storage space is fully available in primary use due to the positioning of the high-voltage battery underneath the rear seat bench. Unlimited variability thanks to folding backrests with a split of 40:20:40. Luggage compartment capacity can be increased from 410 to 1,290 litres.
• Standard equipment including 17-inch alloy wheels, two-zone climate control, auxiliary air conditioning and hybrid-specific readouts on the Control Display. The new BMW X2 xDrive25e can be ordered in Advantage, Advantage Plus, M Sport and M Sport X trims and virtually all options of the conventionally powered BMW X2 are available for the plug-in hybrid model.

All figures relating to driving performance, fuel consumption, emissions and range are provisional.

Munich. The BMW Group is consistently driving its electrification strategy forward and presents new plug-in hybrid models for an especially popular and dynamically growing vehicle category. In the new BMW X1 xDrive25e and the new BMW X2 xDrive25e, the intelligently controlled interaction between a fuel combustion engine and an electric motor as well as locally emissions-free travel can be experienced in the Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) premium segment starting in 2020. A highly efficient electric drive and a latest-generation lithium-ion battery enable an electrically powered range of up to 57 kilometres* in the two new plug-in hybrid models. With an average fuel consumption of 2.1 to 1.9 litres per 100 kilometres* and CO2 emissions between 48 and 43 grams per kilometre* for the BMW X1 xDrive25e and 2.1 to 1.9 litres per 100 kilometres* and between 47 and 43 grams per kilometre* for the BMW X2 xDrive25e, both models set a benchmark within their competitive fields. Combined power consumption of the BMW X1 xDrive25e is 14.3 to 13.8 kWh per 100 kilometres*, the corresponding values of the BMW X2 xDrive25e are 14.2 to 13.7 kWh per 100 kilometres*. The hybrid specific all-wheel drive with its fast and precise distribution of power between the front and rear wheels delivers a high level of driving pleasure and thrilling agility.

The two plug-in models are an extension to the wide range of BMW models in the premium compact segment of SAV and SAC vehicles. In addition to numerous variants featuring extremely efficient petrol and diesel engines, models with electrified drive will be on offer for the first time. Thus, the portfolio will include in addition to economical entry models with a 3-cylinder combustion engine also the new plug-in hybrid models and the BMW X2 M35i (combined fuel consumption: 7.1 – 6.8 l/100 km; combined CO2 emissions: 163 – 154 g/km*), the extremely athletic top model with a maximum output of 225 kW/306 hp. With the extension of its range in the premium compact segment the BMW Group’s model offensive is gaining further momentum in the area of plug-in hybrid models. The current selection comprises the MINI Cooper SE Countryman (combined fuel consumption: 2.1 – 1.9 l/100 km; combined power consumption: 13.9 – 13.5 kWh/100 km; combined CO2 emissions: 47 – 43 g/km*), the BMW 225xe Active Tourer (combined fuel consumption: 1.9 l/100 km; combined power consumption: 13.5 kWh/100 km; combined CO2 emissions: 42 g/km*), BMW 3 Series and BMW 5 Series models and plug-in hybrid luxury sedans of the BMW 7 Series. In future, four BMW X models with plug-in hybrid drive will also be available. As a pioneer in electric mobility BMW intends to have more than one million vehicles with electrified drive on the road by the end of 2021. By 2021, 25 percent of the vehicles sold by the BMW Group in Europe will feature an electric drive. By 2025 this figure is scheduled to reach 33 percent and 50 percent by 2030. The BMW Group plans to extend their portfolio by additional 25 electrified vehicles by 2023.

The plug-in hybrid system of the new BMW X1 xDrive 25e and the new BMW X2 xDrive25e consists of a 1.5 litre 3-cylinder petrol engine with BMW TwinPower Turbo Technology and an electric drive specially developed for this model. It is taken from the eDrive technology modular system of the BMW Group. The petrol engine mobilises a peak output of 92 kW/125 hp and a maximum torque of 220 Newton metres. It transfers its power to a 6-speed Steptronic transmission and drives the front wheels. The electric motor generates an output of 70 kW/95 hp and delivers 165 Nm of torque to the rear wheels via a single-speed transmission. This makes for a hybrid specific all-wheel drive, which gives both models a unique level of agility in their competitive fields delivering hallmark SAV and SAC driving pleasure. The highly responsive power delivery of the electric motor, which delivers its full torque spontaneously from standstill, enables the driver to react extremely quickly to changing driving conditions. In addition, the position of the electric motor above the rear axle contributes to the harmoniously balanced axle load distribution of the new BMW X1 xDrive25e and the new BMW X2 xDrive25e. In conjunction with the intelligently controlled interaction between the two power units, it provides maximum driving stability, ride comfort and dynamic response.

Together the combustion engine and electric motor produce a system output of 162 kW/220 hp. The maximum system torque of both drive units is 385 Nm. The new BMW X1 xDrive25e accelerates from 0 to 100 km/h in 6.9 seconds. The new BMW X2 xDrive25e does the 0 to 100 km/h sprint in 6.8 seconds. In addition, the electric boost provided by the drive system ensures additional safety reserves and intense sporty flair when overtaking on country roads, for example. The top speed of the new BMW X1 xDrive25e is 193 km/h. Maximum speed of the new BMW X2 xDrive25e is 195 km/h.

With the very latest high-voltage battery cell technology, the new BMW X1 xDrive25e and the new BMW X2 xDrive25e possess generous reserves of electrical energy enabling the driver to conduct the main share of everyday travel locally emissions-free with the electric motor alone. The latest-generation lithium-ion battery has a gross energy content of 10 kWh. This allows for an electrically powered range of between 54 and 57 kilometres* in the BMW X1 xDrive25e (between 55 and 57 kilometres* in the new BMW X2 xDrive25e). The high-voltage battery can be charged at conventional household sockets using the standard-equipment charging cable. An empty battery can be fully charged in around five hours in this way. It only takes 3.8 hours for the battery to reach 80 percent of its total capacity. Using a BMW i Wallbox, the relevant charging operation from 0 to 100 percent takes less than 3.2 hours. 80 percent of total capacity is already reached after 2.4 hours. The charging socket is located under a separate flap on the front left side wall of the car.

The driver can use the eDrive button on the centre console to influence the drive system’s operating mode. In the AUTO eDRIVE standard setting, the intelligent drive system ensures optimum interaction between the two power units in all driving situations. Navigation data is also used to manage the plug-in hybrid system to increase both efficiency as well as driving pleasure. When navigation guidance is activated, the anticipatory energy management can also take into account the route profile for controlling the drive system. The MAX eDrive mode can be activated for maximum use of the electric drive. In this mode, the new BMW X1 xDrive25e and the new BMW X2 xDrive25e reach a top speed of 135 km/h. In addition there is also the SAVE BATTERY mode. It enables the driver to maintain the charging state of the high-voltage battery while driving or to increase it by means of recuperation. In this way battery capacity can be saved for later use when driving in purely electric mode in the city for example. The driving experience switch can be used independent of the drive mode. In the new BMW X1 xDrive25e and the new BMW X2 xDrive25e, the driver can use this to activate the COMFORT, SPORT and ECO PRO modes in order to influence the drive and suspension functions as well as to operate the electrically powered comfort systems.

Due to a long electric range and low CO2 emissions, the new BMW X1 xDrive25e and the new BMW X2 xDrive25e (depending on equipment) meet the criteria which have been stipulated for the classification as an electric vehicle in Germany and the associated preferential treatment in public road traffic. In addition, it also qualifies for reduced company car taxation in Germany. Only half the gross list price is used as a basis when calculating the monetary benefit from private use of the company car.

The new BMW X1 xDrive25e and the new BMW X2 xDrive25e feature acoustic pedestrian protection as standard. When driving electrically at speeds of up to 30 km/h, an unmistakable sound designed specifically for electrified BMW models is generated to alert other road users to the approaching car without impairing the acoustic comfort of the vehicle occupants. In addition, the standard equipment of the two compact BMW X models with plug-in hybrid drive also includes 17-inch light alloy wheels, 2-zone automatic air conditioning as well as auxiliary air conditioning. The interior can be pre-conditioned remotely via BMW Connected using a smartphone. As an alternative to the basic version, the new BMW X1 xDrive25e is available as a Sport Line, xLine and M Sport model. For the new BMW X2 xDrive25e customers can choose from the following models: Advantage, Advantage Plus, M Sport and M Sport X. In addition to the respective equipment packages, virtually all options of the conventionally powered BMW X1 or BMW X2 are available for the plug-in hybrid models.

The positioning of the high-voltage battery underneath the rear seats not only leads to a very low centre of gravity, which optimises the agility of the BMW X1 xDrive25 and the new BMW X2 xDrive25e, but also to a slightly reduced transport capacity compared to the conventionally powered compact model variants. The luggage compartment volume is fully available in primary use. In the new BMW X1 xDrive25e luggage compartment capacity is 450 litres. With a standard split of 40: 20: 40, the folding backrests enable this to be increased to 1,470 litres. A trailer tow hitch with detachable ballhead is optionally available for the new BMW X1 xDrive25e. The maximum trailer load is 750 kilograms.

O modelo SAV (Sports Activity Vehicle) BMW X2, apresentado ao mercado em 2018, registou um recorde de vendas no primeiro semestre de 2019, com 324 unidades da versão 16d entregues a clientes nacionais. Este número representa um crescimento exponencial, com o número médio mensal de unidades vendidas em 2019 a duplicar, comparativamente com os primeiros dois meses do seu lançamento, em 2018. Estes números acompanham a tendência do mercado, nacional e global, onde a categoria SUV é das que mais têm crescido.

Das várias versões do BMW X2, a versão 16d, disponível no mercado nacional desde novembro de 2018, tem sido a mais procurada pelo cliente nacional. Com um design que realça individualidade e uma suspensão desportiva, o BMW X2 16d apela principalmente a um público jovem, urbano e ativo, que deseja ver a sua individualidade pessoal refletida na estrada através de um veículo emocionalmente envolvente.

Para mais informações, por favor contactar:

BMW Group Portugal

João Trincheiras, Corporate Communications Manager

joao.trincheiras@bmw.pt

Sobre o BMW Group

Com as suas marcas BMW, MINI, Rolls-Royce e BMW Motorrad o BMW Group é o construtor premium de automóveis e motos mais bem-sucedido do mundo, oferecendo também serviços financeiros e de mobilidade. Em termos globais, o BMW Group detém 31 fábricas em 15 países e uma rede global de vendas em mais de 140 países.

Em 2018, o BMW Group atingiu um volume global de vendas de mais de 2.490.000 automóveis e mais de 165.000 motociclos. O resultado em 2018, antes de impostos, foi de 9.815 mil milhões de euros, num total de 97.480 mil milhões de euros de volume de negócios. Em 31 de Dezembro de 2018, a empresa empregava um total de, aproximadamente, 134.682 colaboradores.

O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. Desta forma, a Companhia estabeleceu a sustentabilidade ecológica e social em toda a cadeia de valores, bem como uma ampla responsabilidade de produto e um evidente empenho na conservação de recursos, como parte integrante da sua estratégia.

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Please find attached on location pictures of the International Media Launch of the new BMX X2 M35i. Footage coming soon.

Tabelas de PVP (Versões e Opcionais); Equipamento de Série; Dados Técnicos. PVP's em vigor a partir de 1 de novembro de 2018.

Munich. Sportiness coupled with a polarising appearance – based on this formula, the new BMW X2 has inspired above all a young and modern target group following its premiere in March 2018. With its extroverted design, the BMW X2 interprets the character of a premium SAC (Sports Activity Coupes) in an entirely new way within the compact segment.  

The top-of-the-range version of the BMW X2 is the M Performance automobile.

BMW is now presenting the new top model of the X2 series. The wide BMW double kidney grille of new BMW X2 M35i (combined fuel consumption 8.4-8.1 l/100 km; combined CO2 emissions: 191-185 g/km)*, features a surround in Cerium Grey for visual differentiation at first glance. Likewise, the surrounds of the air cooling inlets and the exterior mirror caps are finished in Cerium Grey. The rear of the X2 M35i is characterised by the standard M rear spoiler and two specially designed exhaust tailpipes, which also come in Cerium Grey.

BMW’s most powerful 2-litre TwinPower Turbo engine.

The new BMW X2 M35i featuring a 225 kW (306 hp) 4-cylinder turbocharged petrol engine definitely sets new benchmarks above the previous versions. As the letter M in the type designation clearly signalises, the new X2 M35i possesses the impressive dynamic handling qualities of an M Performance automobile. Behind this is yet again the BMW M GmbH, whose racing know-how flows into the development of all components. The 2-litre TwinPower Turbo engine concealed under an M Performance cover is the very first M Performance four-cylinder engine and at the same time BMW’s most powerful version. It delivers a fascinating maximum power output of 225 kW (306 hp). Maximum torque is an extremely powerful 450 Newton metres. To ensure that this sheer power is securely transferred to the tarmac, the X2 M35i comes as standard with intelligent four-wheel drive technology xDrive in conjunction with the 8-speed Steptronic transmission including Launch Control. The automatic transmission features specific M Performance tuning. Equipped in this way, the BMW X2 M35i is able to accelerate from 0 to 100 km/h in just 4.9 seconds*. The necessary thermal stability of the engine is now ensured by a redesigned cooling system.

Outstanding driving dynamics thanks to M-specific tuning.

Being a typical M Performance automobile, the BMW X2 M35i features, in addition to a powerful engine, also a M Sport suspension system that has been specifically tuned and adapted to match the car’s sporty character. A adaptive suspension offering two different manually adjustable modes and combining maximised sportiness and driving comfort is also optionally available.  A particularly special technical highlight – and also a premiere for an M Performance automobile – is the M Sport Differential installed in the front axle gear. During highly dynamic driving manoeuvres, this locking differential most effectively reduces possible traction losses on the front wheels. In addition, the braking system has been upgraded for use on the X2 M35i. The M Sport braking system with fixed callipers in Dark Blue metallic and 18-inch steel discs at the front (17-inch at the rear) guarantees consistently short braking distances even under the highest loads. With that, however, the M know-how is still far from being exhausted. Steering and suspension have also both been adapted to match the performance of the drive system. For instance, thanks to a special setup, the M sports steering conveys to the driver an impressively direct and precise steering feel. Furthermore, the X2 M35i comes as standard with the M Sport suspension with a stiffer spring and damper setting as well as vehicle lowering. The rear axle construction has been redesigned. A suspension with an adaptive spring and damper combination offering two different manually adjustable modes is also optionally available.

Upgraded exterior design thanks to M Performance typical elements in Cerium Crey.

The sporty aspiration of the X2 M35i, which is the result of its inner qualities, is reflected in an exciting exterior design with numerous typical M Performance Automobile elements finished in Cerium Grey and based on the X2 M Sport Package. This begins at the front with full HD technology for the main headlights and fog lights and continues with the double kidney grille in Cerium Grey and the newly designed side air intakes of the same colour at the front for best possible cooling of brakes and engine. The exterior mirrors have been upgraded by special caps, likewise in Cerium Grey. At the rear, the X2 M35i boasts a distinctive M rear spoiler and demonstrates its fascinating sovereignty with an M Sport exhaust system with two tailpipes (each 100 mm in diameter). Thanks to the adapted silencer system, the exhaust system produces a particularly sporty sound spectrum. 19-inch M Sport light alloy wheels in 715M styling (optional: 20-inch M Sport light alloy wheels in 721M styling and in Cerium Grey bicolour) impressively round off the exterior design features.  

For the first time Exclusive M sports seats ensure perfect seating comfort and lateral support.

An exceptionally sporty look also dominates the interior. As with the exterior design, the basis is again the M Sport Package. Moreover, the X2 M35i features as standard an M Sport leather steering wheel with shift paddles and door entry trims at the front bearing the lettering “M35i”. The optional M sports seats at the front are a novelty. They offer not only perfect lateral support for both driver and front passenger in sharp bends, but also the highest level of comfort and safety through integrated headrests. The M sports seats are available in the following three different designs:  FabricTrigon/Alcantara combination in black with blue accents, Leather Dakota Magmared, perforated with black accents and Leather Dakota black perforated. Matching seatbelts in an M design are also on offer.

Trend-setting digital competence for state-of-the-art technologies.

In addition to the uncompromisingly sporty orientation of both drive system and design, the BMW X2 M35i also demonstrates BMW’s trend-setting digital competence in the areas of operation and networking. For instance, the full-colour BMW Head-Up Display is among the optionally available features. It offers a display range that is unprecedented in this vehicle segment. If desired, the latest generation of BMW ConnectedDrive and the new BMW Connected App can be fitted. Optional functions such as the wireless use of Apple CarPlay set further highlights. Driver assistant systems include, for example, camera-based technologies such as the traffic jam assistant for less tiring driving in dense stop-and-go traffic or the optional parking assistant.

Start of production is November 2018, for European markets not until March 2019.

Munich. With an unmistakable design, a cool appearance and sporty urban genes, the new BMW X2 (combined fuel consumption: 6.2-4.5 l/100 km; combined CO₂ emissions: 142–119 g/km)* makes a self-assured statement in its category and within the BMW X model family. Now the Sports Activity Coupé goes a step further as it follows an especially distinctive fashionable trend: from now on the spectrum of paint finishes for the BMW X2 is extended to include an additional colouring as part of the range of Original BMW Accessories – the "Digital Camo" wrapping. This is a full-coverage multicoloured matt wrapping in digital camouflage look which especially lends further emphasis to the athletic proportions of the BMW X2. The asymmetrical pattern made up of dark, grey and light colour areas deliberate echoes the exterior paint finish Galvanic Gold which caused such a stir at the presentation of the new model. In this colour finish the BMW X2 boldly reflects an extrovert lifestyle; at the same time the wrapping protects the vehicle from damage caused by stone chip.

One particularly effective feature of this striking appearance is the visual integration of the headlights. The classic dual circular elements of the LED daytime driving light and the fog lamps peer out of the camouflage like the eyes of a hunting predator. In combination with wheel arches that give an even more flared impression, this makes for an overall profile that is very powerful. The BMW X2 appears to be ready to pounce at any time.

The limited BMW X2 sneakers developed in collaboration with the shoe manufacturer VOR already provided an opportunity to display individual style. The wrapping now available exclusively for the compact Sports Activity Coupé is perfect all those enterprising enough to strike out on a new path with the BMW X2.

From prototype camouflage to sought-after equipment detail.
The camouflage wrapping intentionally echoes the colouring of the pre-series prototypes. Even before the model's market launch, these prototypes attracted a lot of attention during test runs on public roads and later at the Fashion Week in Milan. The manufacturer and dealerships received increasing numbers of requests for this charismatic vehicle in precisely this colouring. A dedicated community was even established on social media. Now the wrapping "Digital Camo" is available exclusively for the BMW X2 as an Original BMW Accessory, independent of other equipment features.

M Sport and M Sport X details are not affected.
In the equipment lines M Sport and M Sport X, the specific characteristic details are not affected: the wrapping does not cover the high-gloss attachment parts at the front and rear and the details in Frozen Grey. A first model displaying the new powerful appearance was presented to the public on 17 March at the launch of the BMW X2 held at the BMW sales subsidiary in Fröttmaning, Munich.

The "Digital Camo" wrapping can be applied at selected BMW dealerships within four days. The price including assembly is EUR 4,500.

Munich. The three latest additions to the BMW X model family, the BMW X2 (combined fuel consumption: 6.2-4.5 l/100 km; combined CO2 emissions: 142–119 g/km)*, the BMW X3 (combined fuel consumption: 8.4-5.3 l/100 km; combined CO2 emissions: 193–140 g/km)* and the BMW X4 (combined fuel consumption: 7.3-5.4 l/100 km; combined CO2 emissions: 173–142 g/km)*, combine a sporty, elegant appearance with outstanding driving dynamics properties. Thanks to the extensive range of M Performance Parts from the program of Original BMW Accessories, each of these product features can be adapted to the owner's personal taste and given greater emphasis.

Development of M Performance Parts always draws on the vast racing expertise of BMW M GmbH. All components are perfectly matched – both with each other and with the specific properties of each model. In addition to accentuating interior and exterior design, many of the M Performance Parts also meet functional criteria and enhance lightweight construction, for example.

Refined looks based on details inspired by motor racing.
M Performance lettering is one particularly effective way of creating a visual highlight. Designed to ensure an ideal match with the model in question, the side lettering in Frozen Black underscores the sporty character of the vehicle, in particular emphasising the dynamic proportions of the body. In addition to the side lettering, the appearance of the BMW X3 and BMW X4 can be further refined with the front lettering in high-gloss black – matching the other front attachment parts for these two models, which also feature a high-gloss finish. M Performance front radiator grilles in high-gloss black are available for the BMW X2. These have the same geometry as the standard grilles but are much more visually striking, thereby underscoring the vehicle's sporty flair and dynamic performance.

The M Performance exterior mirror caps in carbon fibre are another eye-catcher available for all three series. They are crafted elaborately by hand from carbon fibre reinforced plastic (CFRP). With several coating layers and finished with a high-gloss polish, the carbon fibre caps have a depth effect which gives them a compelling appearance.

Sporty, elegant refinement on the inside.
The interior of the BMW X2, BMW X3 and BMW X4 can also be enhanced for additional sporty flair by means of select details, while at the same time increasing feel-good comfort on board. The M Performance floor mats are a potential contributing factor here. They are made of velour velvet with a leather-look surround and contrasting decorative seams. Their soft material makes them especially gentle on shoe heels. The front mats for driver and passenger bear the M Performance branding.

The M Performance steering wheel ensures the driver of a BMW X2, BMW X3 or BMW X4 retains a perfect grip on everything. It has distinct, specially lined grip areas which are covered with Alcantara. This microfibre fabric similar to suede is exceptionally pleasant to the touch in all temperatures and provides an optimum hold. The upper and lower part of the steering wheel are also covered in high-quality leather, as is the accompanying steering wheel trim panel. A red motorsports marking in the 12 o'clock position emphasises the car's dynamic qualities, as does the silver-grey, hand-sewn cross-stitch seam. Steering wheel trim panels are also optionally available for the BMW X3 and BMW X4 in carbon fibre/leather, with central clasp in either open-pore or high-gloss carbon fibre.

Shift paddles at the steering wheel enable the driver to change gear without taking their hands off the steering wheel, thereby facilitating vehicle control even when driving in dynamic style. For the BMW X3 and BMW X4 with this feature on board, the shift paddles are available in high-gloss carbon fibre. They are covered in an extremely fine carbon mesh, enhanced with a PUR finish and a high-gloss polish, and also feature plus and minus symbols in anodised red.

Extensive range of attractive summer complete wheel sets.
Much of a vehicle's design is perceptibly dominated by its wheel/tyre combination. This is why adaptations in this area have traditionally been among the most popular customisation measures in the automotive sector. This also accounts for the wide range available as part of the BMW M Performance Parts program. The 20-inch summer complete wheel set Styling 717 M is available for the BMW X2, for example. The matt black finish of this light alloy wheel, weight-optimised by means of flowforming technology (rolled rim well) adds a particularly striking touch of sporty flair. The 19-inch M Performance light alloy wheel Double Spoke 698 M in Orbit Grey is available as a summer complete wheel set for the BMW X3 and BMW X4. The exclusive finish and visible wheel bolts are key contributing factors to an impressive appearance here. The 21-inch forged wheel Y Spoke 701 M Bicolor is currently the largest wheel in the program of Original BMW Accessories for the BMW X3 and BMW X4. It also has a rolled rim well, and it weighs some two kilograms less than a similarly designed cast wheel in the same format: this is because of the special manufacturing process used. The Bicolor look with black as the background colour and the burnished finish on the visible side make for a very eye-catching impression, especially due to the high-quality clear finish.

Light installations for a highly effective appearance.
One discreet customisation option that also adds a definite touch of exclusivity at the same time are the BMW LED door projectors. They replace the standard entry light and project a graphic onto the ground when the door is opened. The selection of motifs include the BMW M logo as well as various motifs from an M Performance slide set.

* The fuel consumption figures were calculated based on the ECE test cycle, dependent on tyre format.

Munich. Smartphone users can experience the first ever BMW X2, anywhere and even before market launch – thanks to BMW and Snapchat. BMW is the first brand worldwide to leverage the potential of the new Snapchat “Augmented Trial” Lens.

Starting today, fans all over the world can use augmented reality technology to view and configure a realistic 3D model of the latest addition to the BMW X family. At the start of communications in late October, BMW already reached an audience of millions across Europe with the BMW X2 Face Lens in Galvanic Gold.

Through Snapchat, BMW is expanding its marketing activities through an innovative and playful medium that is especially popular with creative, tech-savvy individuals. As the newest member of the BMW X family, the BMW X2 (with a combined fuel consumption of 6.3 – 4.5 l/100 km and combined CO2 emissions of 144 – 118 g/km*) appeals to the young and young-at-heart, extroverted and active customers who value individuality and lifestyle. Innovative apps like Snapchat are an integral part of their digital world.

The BMW X2 campaign “Be the one who dares” is using a range of new digital communications channels to reach BMW fans around the world, in line with the brand’s new focus on a more youthful “Sheer Driving Pleasure”. BMW communications are taking a noticeably younger, fresher approach, with a new tonality that explores unexpected channels.

“Snapchat is young and modern – which suits BMW and the BMW X2 perfectly. We are enriching Snapchat users’ digital experience through content they find appealing, with a high recognition value. We wanted to insert ourselves in an organic way into the Snapchat environment and its users’ world. That is the most meaningful way to address our fans in a style that fits the channel and the target group,” explains Jörg Poggenpohl, head of Digital Marketing BMW.

With the BMW X2 experience, the BMW becomes the first brand to use the Snapchat Augmented Trial Lens, enriching reality with digital content. A brief clip shown between user stories or in the “discover” area, directs Snapchat users’ attention to the new BMW X2. If the user accepts the invitation to “swipe up”, their phone camera is activated. The app automatically integrates a 3D model of the BMW X2 into the camera’s field of vision. In this way, users can already experience the new BMW X2, virtually, anywhere in the world, before it even reaches BMW showrooms. The 3D model is realistically integrated into its surroundings and users can walk around the vehicle to admire it from all angles. They can also use the app to change the paint colour.

A special Face Lens for “selfies”, which colours the face with the exclusive BMW X2 Galvanic Gold finish, was available to Snapchatters in Germany, France, Italy, Spain and the UK at the start of the BMW X2 communications campaign in early November and proved a huge success: The lens was seen over 40m times by over 13m Snapchatters. Snapchatters also chose to play with the BMW Lens for on average almost 24 seconds and created over 2.5 million Snaps with the BMW X2 Galvanic Gold Face Lens.

In addition to Snapchat, the BMW X2 “Be the one who dares” campaign is using many other digital marketing channels. At the start of communications in October, prospective customers and fans were able to experience the BMW X2 in an innovative mixed reality application with the Microsoft HoloLens. BMW is also the first automotive brand to use augmented reality in the popular Shazam app. Further partnerships with popular apps and internet services will follow between now and the market launch in March 2018.

Agency:

Lead digital – Jung von Matt

If you have any questions, please contact:

BMW Group Corporate Communications

Julian Hetzenecker
Communications BMW Group Sales and Marketing Germany and BMW Group Marketing
BMW Group Business and Financial Communications
Telephone: +49 89 382 39229
Email: julian.hetzenecker@bmw.de

Micaela Sandstede
Press Spokesperson BMW Group Sales and Marketing Germany and BMW Group Marketing
BMW Group Business and Financial Communications
Telephone: +49 89 382 61611
Email: micaela.sandstede@bmw.de

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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Munich. Things are starting to get a little weird. Following its two camouflaged outings through the urban jungle and at Milan Fashion Week, the new BMW X2 (fuel consumption combined: 6.3 – 4.5 l/100 km [44.8 – 62.8 mpg imp]; CO2 emissions combined: 144 – 118 g/km) is now the protagonist in yet another mystery sighting, this time for Halloween. Conjured up from nowhere and piloted as if by magic, the latest Sports “Paranormal” Activity Coupe apparition provides an intriguing preview of an automotive newcomer that will manifest itself very shortly.

From its origins through to its modern-day form, Halloween has for centuries been the night of ghostly figures, scary stories and mystic rituals. Which makes this the ideal occasion for the new BMW X2 to make a spontaneous and dramatic entrance. Whereas in times gone by, people would ready themselves for the onset of winter by lighting blazing fires and invoking supernatural forces, now creepy costumes and jack-o’-lanterns – with their menacing grimaces – form the eerie backdrop as the new BMW X2 steals the show with its frightening good looks.

So the pumpkin very clearly sets the tone, with its influence extending far beyond the intense orange of the X2’s exterior paintwork.

The new BMW X2.

Highlights.

• The new BMW X2 will celebrate its market premiere in March 2018.
• The new BMW X2 appeals primarily to a young and young-at-heart, urban and active target group who are keen to see their personal character reflected on the road through an emotionally-engaging car.
• The Sports Activity Coupe is a BMW with a standalone character. Its head-turning design combines the discreet robustness of a BMW X model with the athletic potency of a coupe.
• As well as the standard BMW X2, customers can also choose from the BMW X2 M Sport and M Sport X models. The latter brings together design elements from BMW M and the BMW X family. Separate lines are not available for the BMW X2.
• A host of design details underscore the distinctive character of the BMW X2. These include the BMW roundel on the C-pillars and the styling of the kidney grille, whose outline is wider at its base than at its top (for the first time on a modern BMW).
• Available for the first time on a BMW are the exterior colour shades Galvanic Gold metallic and Misano Blue metallic, plus perforated Dakota leather in Magma Red and the Micro Hexagon fabric Anthracite/Alcantara combination in Black with M piping and yellow contrast stitching.

• Three engine/transmission variants are offered from launch: the BMW X2 xDrive20i petrol model with 141 kW / 192 hp (fuel consumption combined: 5.9 – 5.5 l/100 km [47.9 – 51.4 mpg imp]; CO2 emissions combined: 134 – 126 g/km)*, plus the X2 xDrive20d diesel variant with 140 kW / 190 hp (fuel consumption combined: 4.8 – 4.6 l/100 km [58.9 – 61.4 mpg imp]; CO2 emissions combined: 126 – 121 g/km)* and X2 xDrive25d diesel with 170 kW / 231 hp (fuel consumption combined: 5.3 – 5.1 l/100 km [53.3 – 55.4 mpg imp]; CO2 emissions combined: 139 – 133 g/km)*. Both diesel cars come as standard with xDrive intelligent all-wheel drive and the eight-speed Steptronic transmission. The petrol model is fitted with the sporty seven-speed Steptronic dual-clutch transmission.
• Further attractive model variants will be added to the Sports Activity Coupe line-up in early 2018 – in the shape of the three-cylinder X2 sDrive18i and the four-cylinder X2 xDrive20i, X2 sDrive18d and X2 xDrive18d. The outputs of the petrol models range from 103 kW / 140 hp in the X2 sDrive18i (with manual gearbox, fuel consumption combined: 6.3 – 6.0 l/100 km [44.8 – 47.1 mpg imp], CO2 emissions combined: 144 – 138 g/km**; with seven-speed Steptronic dual-clutch transmission, fuel consumption combined: 6.2 – 5.9 l/100 km [45.6 – 47.9 mpg imp], CO2 emissions combined: 141 – 135 g/km**) up to 141 kW /192 hp in the X2 xDrive20i (fuel consumption combined: 6.2 – 6.1 l/100 km [45.6 – 46.3 mpg imp]; CO2 emissions combined: 142 – 138 g/km**). The diesel X2 sDrive18d (with manual gearbox, fuel consumption combined: 4.6 – 4.5 l/100 km [61.4 – 62.8 mpg imp], CO2 emissions combined: 121 – 119 g/km**; with eight-speed Steptronic transmission, fuel consumption combined: 4.7 – 4.5 l/100 km [60.1 – 62.8 mpg imp], CO2 emissions combined: 124 – 118 g/km**) and X2 xDrive18d (fuel consumption combined: 5.2 – 4.8 l/100 km [54.3 – 58.9 mpg imp], CO2 emissions combined: 137 – 128 g/km**) have 110 kW / 150 hp.
• The options list for the BMW X2 includes the latest generation of BMW ConnectedDrive and the most recent update of the BMW Connected App. Optional functions such as Apple CarPlay and an array of driver assistance systems serve up a connected driving experience. Among the optional equipment features offered exclusively by the BMW X2 in this segment is the full-colour BMW Head-Up Display.

* Fuel consumption figures are based on the EU test cycle and may vary depending on the tyre format specified.

** Fuel consumption figures are provisional, based on the EU test cycle and may vary depending on the tyre format specified.

The fuel consumption and CO2 emissions figures shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers the different size of the selected wheels and tires. The values of the vehicles labelled with (**) are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. With respect to these vehicles, for vehicle-related taxes or other duties based (at least inter alia) on CO2 emissions, the CO2 values may differ to the values stated here (depending on national legislation).

The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the Pkw-EnVKV, and based (for classification) on the fuel consumption and CO2 values as per the NEDC cycle.

Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships and at https://www.dat.de/en/offers/publications/guideline-for-fuel-cons

Munich. The new BMW X2 is still far from being ready for its market debut. Nevertheless, the newest Sports Activity Coupé in the BMW X family is beginning to get out and about in its most congenial environment – the urban jungle.

As a matter of fact, it was noted during Fashion Week, which is being held in Milan from 20 to 25 September, wearing an outfit perfect for the occasion. The athletic silhouette of the new BMW X2 was attired in a spectacular camouflage effect, with tones of yellow, gray, and black that highlight its sporty and stylish qualities. The unusual underlying design is based on a digital model and expresses the innovative spirit and the orientation towards the future of the BMW Group.

Therefore it is not surprising that the new BMW X2 wearing Camouflage Digital is at the center of attention in the most characteristic and cool locations in Milan. Anyone who encountered it during its excursion into city life was able to recognize it immediately for its extravagant, contemporary, and sporty design. The outing offered a good opportunity to see first hand the new interpretation of BMW X design aimed at young people who are extroverted and active.

You can follow it on Instagram and Facebook and can try to meet it “in person” and photograph it in the most "in” areas of Milan.

http://www.instagram.com/bmwitalia/

http://www.facebook.com/BMW.Italia/

#X2digitalcamo

For further information please contact

Christophe König

Product Communication BMW Automobiles

Telephone: : +49-89-382-56097

E-mail: Christophe.koenig@bmw.de

Media website: https://newsroom.bmwgroup.com/global/en

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With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

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