Munich. The BMW Museum opened its doors to more than 847,000 guests last year – a new record. Highlights included the arrival of the exhibition “Belle Macchine. Italian Automotive Design at BMW” and the “50 Years of BMW Art Cars and the BMW 3 Series” special exhibition, which was replaced by a 50th anniversary celebration for the BMW 6 Series. Since the market launch of its founding father in spring 1976, the 6 Series has grown into a trailblazing design classic. And the original car can still claim the longest production run of any BMW model series – at 13 years. The new exhibition, which explores every aspect of the car fondly known as the “sharknose”, will be open to visitors in the BMW Museum’s Rotunda until the end of January 2027. It is accompanied by a “floating” body-only model of the 6 Series outside the Museum building and by a selection of cars in the Art Car Gallery and the permanent exhibition’s “car tower”.

One of the BMW greats, then as now.
The BMW Museum is recalling 50 years of BMW 6 Series history through a selection of hand-picked exhibits. BMW set new standards in automotive construction with the introduction of the 6 Series in the mid-1970s. “For five decades now, the BMW 6 Series has been a paragon of elegance, sporting potency and long-distance comfort,” says Helmut Käs, Head of BMW Group Classic and BMW Museum. “This iconic design has established itself as one of the most influential in BMW history and is highly valued by fans and collectors around the world.”

From 1976 to 1989, the original BMW 6 Series was produced exclusively in coupé form. The new model borrowed its technical underpinnings from the BMW 5 Series and took its cues stylistically from the sumptuous luxury coupés of the 1960s. Its bodies were initially made by Karmann, then produced at BMW Plant Dingolfing from 1982. The line-up featured five engine variants and a US-specific model. Chief designer Paul Bracq oversaw the creation of a dynamic, timeless shape: the pointy “sharknose”, eye-catching side profile and generously sized windows come together into an unmistakable visual whole. It took a while for a successor to the original 6 Series to emerge. The BMW 8 Series occupied the “large coupé” slot in the range from 1989, and it wasn’t until 2003 that a new generation of the BMW 6 Series – the E63 – arrived. The 6 Series also made a name for itself in motor sport. In 1983, BMW joined the fray in close-to-series Group A touring car racing with the 635CSi – and duly won the European Touring Car Championship in 1984 and 1986 and the German Production Car Championship in 1984.

The BMW 6 Series becomes a movie star.
As they approach the entrance to the Museum, visitors are greeted by an apparently floating BMW 6 Series, inspired by the “Flying Cars” series by French photographer Sylvain Viau. The aesthetic employed here recalls the futuristic visual language of classic science fiction films and previews the special exhibition in the Rotunda, where the role of the BMW 6 Series in movie and TV history is highlighted. Indeed, the BMW 6 Series Coupé carved out a space for itself on screens big and small, featuring in international productions such as Dallas and Back to the Future II, as well as German TV shows including Tatort and Der Bulle von Tölz.

“The BMW 6 Series remains a popular movie car to this day, especially in more avant-garde productions,” explain the curators of the special exhibition, Anna Schleypen and Klaus-Anton Altenbuchner. “It is no ‘off-the-peg’ solution, and neither could it be described as a typical action machine or pure luxury cruiser. Rather, the 6 Series is a car rich in character. The special exhibition pays tribute to its show-business side with a film set lifted straight from the 1970s against the Munich skyline. As such, it quite literally shines the spotlight on the movie star BMW 6 Series’ iconic connection to the silver screen.” The BMW 628CSi (1982) and BMW M635CSi (1985) strike a dynamic pose against this atmospheric film backdrop, while fictional movie posters showcase the car from different angles on the way up through the Rotunda.

The BMW 628CSi is one of the most successful of all 6 Series variants. Its 2.8-litre fuel-injected engine represented a high-tech upgrade on its arrival in 1979, replacing its carburettor predecessor. The 628CSi was in production until 1987, winning over drivers with its masterful blend of grace, sportiness and high comfort. The BMW M635CSi, available from 1984 with the 286 hp engine from the M1 and capable of a top speed in excess of 250 km/h (155 mph), was considered the fastest four-seater in the world at the time. 5,655 examples were built up to 1989, making this rare M model a modern BMW legend.

Two iconic 6 Series: the BMW 635CSi and BMW 633CSi
As well as the cinematic history of the BMW 6 Series, the special exhibition also focuses on the model’s cultural significance. The BMW Museum’s Art Car Gallery is (alternately) presenting two examples of the BMW 635CSi from the BMW Art Car Collection, which has been celebrating its 50-year anniversary since last year with the BMW Art Car World Tour. In 1982, Austrian artist Ernst Fuchs created the fifth BMW Art Car in the collection – the first based on a series-produced model. Fuchs’ Art Car, which he called “Firefox on Harehunt”, is a homage to mythology, speed and spiritual symbolism. Four years later, pop-art luminary Robert Rauschenberg added a sixth car to the collection, transforming the 635CSi into a black-and-white collage of art history, photography and everyday culture.

With the BMW 633CSi, the BMW Museum is showing another key member of the 6 Series family in its “car tower”. Unveiled at the same time as the 630CS, the 633CSi was initially fitted with the then state-of-the-art Bosch L-Jetronic fuel injection system. In September 1979, it then gained DME digital engine electronics, which brought further reductions in pollutant emissions and fuel consumption. However, the engine did experience a slight dip in output – from 200 hp to 197 hp.

An overview of the cars on display.
BMW 6 Series body-only model. / outside the BMW Museum
BMW 628CSi (1982). / BMW Museum, Rotunda
BMW M635CSi (1985). / BMW Museum, Rotunda
BMW 633CSi (1976). / BMW Museum, “car tower”
BMW Art Car #5 by Ernst Fuchs, BMW 635CSi (1982). / BMW Museum, Art Car Gallery (exhibition duration: 17 March – 13 July 2026)
BMW Art Car #6 by Robert Rauschenberg, BMW 635CSi (1986). / BMW Museum, Art Car Gallery (exhibition duration: 7 September – end of 2026)

The exhibition “Belle Macchine. Italian Automotive Design at BMW” will continue to run alongside the 50‑year anniversary celebration for the BMW 6 Series until the end of 2026. All the exhibitions are open to visitors during the BMW Museum’s usual opening times: Tuesday to Sunday, 10.00 a.m.–6.00 p.m. (last entry at 5.30 p.m.). Further information can be found at BMW Museum.

BMW Museum.

The BMW Museum in Munich takes its visitors on an impressive journey through more than 100 years of car and motorcycle history shaped by wonderment, innovation, dynamism and the joy of the open road on two wheels and four. It charts a course from the early days to the present day, and in so doing paints a comprehensive picture of the BMW brand’s talent for innovation. Good news about the Museum has travelled fast: with over 840,000 visitors in the past year, it is one of Munich’s most popular. The BMW Museum is part of BMW Group Classic – the wing of the company charged with nurturing the history of BMW and everything that involves.

History and Architecture.

Summary.

• The Rotunda, popularly known as the “Bowl”, is the signature feature of the BMW Museum and houses the temporary exhibition. Its roof is adorned with the BMW logo.
• The BMW Museum opened its doors on 18 May 1973.
• In 2004 the Museum closed temporarily to allow a comprehensive redesign and significant expansion of the building. In June 2008, the BMW Museum re-opened with five times the exhibition space.

In Detail.

BMW has always demonstrated a keen awareness of its history. A factory museum was opened at the Munich plant back in 1966, and in the late 1960s the BMW Board of Management decided to build a museum to reflect the company as a whole. Viennese architect Karl Schwanzer won the competition to design the building, and the Museum was duly created according to his plans. His was the inspiration behind the Rotunda, also known informally as the “Bowl” on account of its distinctive appearance. The Museum concept was presented in 1973 under the heading “Streets and urban squares in the renovated exhibition space”. A central ramp within the Rotunda connects a system of apparently floating platforms.

Design firm Atelier Brückner took the concept to the next stage with the renovation and expansion of the Museum from 2004 to 2008, since when the low-rise section of the building has been part of the overall complex together with the “Bowl”. “Bridges and houses” have been added to the architectural concept, which has expanded the surface area of the Museum to five times its original size. A system of ramps shapes the inner structure of the Museum. It reaches dynamically into the space and appears to be almost weightless. The modern facades of the seven exhibition houses, unusual lines of sight through the interior, asphalt floors and upward-spiralling pathways through the exhibition areas create a lively urban setting.

Exhibition and Experiences.

Summary.

• The BMW Museum has 5,000 square metres of exhibition space.
• A tour through the 25 areas of the permanent exhibition extends for around one kilometre.
• A particular highlight of the exhibition are the renowned BMW Art Cars. Alternating examples from the collection are shown in the BMW Museum at varying intervals.
• At least three guided tours through the permanent exhibition are offered per day in German and English.
• Tickets can be purchased online or at the Museum. An online ticket gives visitors entry to the exhibition area without having to wait.
• Refreshments during a visit to the BMW Museum can be enjoyed at the “M1” bistro. Operated by acclaimed caterers Feinkost Käfer, “M1” welcomes guests with a wide variety of lunch options.

In Detail.

The permanent exhibition represents the core of the BMW Museum and takes visitors on a themed journey from the past into the future. The route leads guests through seven exhibition houses. The “House of Design” is all about the design process and charts the progression from idea brainstorming to style-defining product; the “House of the Company” explores the history and company culture of BMW; and the “House of the Motorcycle” studies the development of motorcycle design and engineering at BMW. The “House of Technology” displays the technical innovations BMW has employed to meet the evergrowing demands of car and motorcycle design. In the “House of Motorsport”, the history of BMW in race competition commands the spotlight. Here, we showcase the full spectrum of technical possibilities, turned into reality with no effort or endeavour spared.

The “House of the Series” details the development of individual model ranges, such as the BMW 5 Series. BMW’s lines of communication with the people who use its vehicles is the theme for the “House of the Brand”, which looks at customers’ personal experiences with BMW cars. This house also examines the subject of sustainability at BMW. In addition, the temporary exhibitions in the “Bowl” each have their own theme and are dedicated to particular subject areas at the company. Examples have included the BMW i brand and the overall sphere of electric mobility. Since the BMW Museum re-opened in 2008, it has used special exhibitions like these to present topics in which the BMW brand is deeply engaged.

The hour-long guided tour through the permanent exhibition gives visitors the chance to immerse themselves in the Museum’s wealth of exhibits and gain some fascinating background insights into the development of the BMW brand. The tours are led by recognised experts, who are more than happy to incorporate specific topics or areas of interest on request. The BMW Museum can also be explored digitally via accompanying content on smartphones or tablets. Here, visitors can find out more about the history of the BMW brand and have a lot of fun in the process. The BMW Museum uses cashless purchase options only – i.e. credit card, contactless methods or mobile wallet – for entry tickets, Museum tours and souvenirs. Entry tickets can be paid for online, using the ticket payment machines or at the cash desk. Guided tours, kids’ birthday parties and school holiday activities can also be booked online – up to six months in advance.

BMW Junior Museum.

Summary.

• The BMW Junior Museum was developed in cooperation with renowned education experts.
• As well as ensuring a generous dose of fun, the BMW Junior Museum also focuses on skills such as visual perception, communications, creativity, joined-up thinking, historical awareness and aesthetic development.
• Various workshops designed specifically for the age group at hand give the children insights into the world of mobility.

In Detail.

The BMW Junior Museum is designed specifically for younger guests. The BMW Junior Museum programme invites children and teenagers on a journey of discovery through the world of mobility and is available all year round. Workshops designed for the age group at hand allow young visitors to delve into interesting topics from different angles. The workshops feature fascinating content on topics such as design, architecture, art and sustainability, and fuel the creativity of the kids. The tour through the BMW Museum included as part of the workshops is designed to respond to the youngsters’ interests and meet their needs. Interactive elements allow them to explore mobility from a variety of perspectives and cast an eye over more than 100 years of car and motorcycle history. The workshops are held in German and English. The programme offered by the BMW Museum reflects its vision of an extracurricular place of learning for interdisciplinary educational experiences. The main objective of the BMW Museum’s educational offering is to encourage active engagement with the exhibits on display. The various workshops are geared to preschool, primary-school and secondaryschool children respectively.

The following workshops are offered at the BMW Junior Museum for groups and school classes:

• The Design Workshop
• The Film Workshop
• The Detective Workshop

These workshops can also be held as birthday celebration events, which include the option of either bringing your own food or booking refreshments from renowned caterers Feinkost Käfer. Several times a year, the BMW Museum also adds a Family Sunday with its own particular motto to the calendar. Here, the Museum lays on a wide range of attractions, such as arts & crafts, face painting and much more besides, and also invites guests to visit the exhibition areas of the BMW Museum. Along the way, the kids explore topics around mobility, design and sustainability. As part of its special school holiday programme, the Museum now also allows places to be booked individually for the Design Workshop held on every Thursday of the holidays. Here, children aged between 7 and 13 can develop their own vehicle designs under the guidance of our experts and with special tools.

- Check against delivery –

Statement 

Oliver Zipse, Chairman of the Board of Management of BMW AG

Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales

Adrian van Hooydonk, Head of BMW Group Design

Markus Flasch, CEO BMW Motorrad

IAA Mobility 2025 Summit Press Conference

Munich , 8 September 2025

Speech Oliver Zipse, Chairman of the Board of Management of BMW AG

Ladies and gentlemen,

This year’s IAA MOBILITY impressively demonstrates that the desire for individual mobility has never been stronger. Today, more than ever, global success depends on the ability to master new technologies and to anticipate what customers around the world want.

It also takes courage to make bold leaps. A pioneering spirit – to explore new paths. Confidence in your own abilities. And resilience – to stay the course, even in the face of headwinds. And on top it requires a team of nearly 160,000 employees who are passionate about shaping the future of mobility. Then evolution becomes revolution. Vision becomes reality.

You’ll remember that, back in 2021, I promised we would lead BMW into a new era. With the NEUE KLASSE. Today, we deliver on that promise.

Early this decade, we recognized an opportunity; a chance to set new benchmarks across all relevant technologies in the car. It was an opportunity that only comes once in a lifetime. The perfect BMW moment.

The NEUE KLASSE is much more than just a new vehicle. It marks a completely new model generation. A massive leap that redefines the entire brand.

The new BMW iX3 will be followed by more than 40 new or updated BMW models by 2027. Each will have the NEUE KLASSE genes – regardless of the drivetrain. More than any other project, the NEUE KLASSE represents the innovative spirit of all our associates. Across all our brands.

On behalf of the entire company, it is my great honor to unveil:

The new BMW iX3!

Ladies and gentlemen,

I’ve been with the BMW Group for 34 years. I’ve witnessed many world premieres and bold technological innovations. But a vehicle like this is something you experience only once. All of us at the BMW Group have been working tirelessly towards this moment.

With the NEUE KLASSE, we’ve created an unprecedented interplay of multiple, ground-breaking technologies. Now, we are taking Sheer Driving Pleasure to a whole new level. In short: The NEUE KLASSE is more BMW than ever.

And the next highlight is already waiting in the wings. Early next year, we will unveil the second model of the NEUE KLASSE – a sporty sedan at the very core of the brand:

the new all-electric BMW i3.

Ladies and gentlemen,

From the drivetrain to battery technology and driving dynamics, from the operating system to the digital user experience: We’ve elevated every single aspect to the next level for the NEUE KLASSE.

With this new design language, we’ve even skipped a whole generation. And there's no one better to explain how our customers will experience this with all their senses than Adrian van Hooydonk.

Speech Adrian van Hooydonk, Head of BMW Group Design

Welcome ladies and gentlemen!

Yes, the big moment has finally come. As Oliver mentioned, with the Neue Klasse we are taking very big steps in technology. These bigger steps in technology can only become meaningful hand in hand with big steps in design. The BMW iX3 has a much bigger range helped by a very clean shape with excellent aerodynamics.

In the interior you will find a new display concept that allowed us to clean-up the dashboard and completely redefine the driving experience.

But let‘s look at the exterior design first: We have typical solid BMW SAV proportions with a lot of presence and emphasis on all four wheels. The surfaces are very clean with only a few precise lines. The front-end shows a new interpretation of the BMW typical face in which we replace chrome with light. Vertically oriented kidneys match the more upright overall appearance of our SAV. This new light signature is part of the daytime running light and it will make the new BMW iX3 very recognizable by day and by night. Overall, the car has a very solid stance and strong shoulders and, in the rear, again a new light signature that emphasizes the width of the car.

In the interior you will find that the driving experience is and will remain our focus, putting the driver at ease and in control! The key element to this is our all-new BMW Panoramic Vision which projects in the bottom of the windscreen and builds upon our years of experience with head-up displays. This new display is visible for all passengers on board and will allow you to quickly check the information you want and need while keeping your hands on the wheel and your focus on the road ahead. Together with our new free cut central display and iconic steering wheel these elements are the corner stones of our new Panoramic

iDrive system, a whole new driving experience that you will find in all our future BMW models from now on!

This new user experience already starts when you approach the car and continues as you get in and set the car up to your personal preferences. With My Modes you can do that very easily and select a perfectly curated driving experience – from screen content or colors to light and sound and even driving characteristics.

So, our new Operating System X focuses on the best driving experience but will also allow you a much higher level of personalization making your new BMW truly yours! Overall, the new digital aspects of our cars will make them more intelligent and easier to use.

At the same time, this has allowed us to design much cleaner and warmer interiors, creating very personal living environments on four wheels. The interior trim “Digital White” is spacious and modern.

So, starting with the BMW iX3 we are introducing a new form language that will lead to a new look and feel for the entire BMW brand. Our designs will be very clean and at the same time very strong in character, but above all: more BMW than ever!

Thank you very much!

Speech Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales

Thank you, Adrian!

Ladies and gentlemen,

Let’s now move on to MINI, which celebrated its very own game-changing moment already last year with the introduction of a completely new product range.

The “New MINI Family”, covering the most desirable and broad product portfolio in the brand's history, now features four very distinct models - Convertible, Cooper, Aceman and Countryman. And regarding the drivetrain, MINI customers of course have the choice between all-electric or highly efficient combustion engines.

Clever use of space, wheels at the corner, go-cart feeling, combined with true Britishness and maximum individuality. That's how MINI became the world's most successful premium small car brand. Driving a MINI has always been a confident personal statement. In this way, MINI has inspired numerous celebrities and designers throughout its 66-years long history.

And today, we are writing the next exciting chapter in this tradition. Partnering with a brand that stands for customization and thinking out of the box like few others. I am talking about Deus Ex Machina!

The outcome of this inspiring and exceptional partnership are two stunning John Cooper Works models – fraternal twins with very different styles, yet united by a shared enthusiasm.

I brought one of them with me today, so, let’s have a look.

Ladies and gentlemen,

“The Skeg.” A distinctive and contemporary re-interpretation of MINI's racing history. Pure. Bold. Innovative. This artwork on four wheels is based on the MINI John Cooper Works Electric. Inspired by the world of surfing, it offers pure electric freedom to enjoy the MINI go-cart feeling on coastal roads.

His twin – “The Machina” – is forged on the racetrack. Lean, fast and powered by a combustion engine, it embodies raw racing technology and authentic functionality.

Together, they stand for individual lifestyle and maximum driving excitement, regardless of the respective drive train.

Similar to what our customers can experience with the New MINI Family, which is winning over new and old customers worldwide.

That is especially true for our fully electric models. Today, already one in three MINIs has an electric heart. And the trend continues to rise.

Ladies and gentlemen,

Collaborations like the one with Deus Ex Machina are just one example for unique customization – the way only MINI can do.

And now, ladies and gentlemen, to something completely different.

Speech Markus Flasch, CEO BMW Motorrad

Ladies and gentlemen,

It is a great pleasure for me to present the BMW Motorrad Vision CE. It offers the most spectacular insight into our vision of future of urban

e-mobility that we have ever developed. For me, the Vision CE is a clear proof to our ambition to shape the future of emission-free mobility with courage and a pioneering spirit.

Highly innovative single-track urban mobility has been strongly anchored in the history of BMW Motorrad for decades. We revolutionized urban mobility already 25 years ago with the unique BMW C1. In 2014, we were the first manufacturer to combine outstanding design with an e-drive in the BMW C evolution. In 2022, we launched the CE 04, a design & technology masterpiece of emission-free mobility which remains the global market leader in its segment to this day.

At BMW Motorrad, the development of single-track e-mobility clearly stands for visionary concepts, innovation leadership and groundbreaking design. With the Vision CE's special self-balancing system, we are looking to the future and setting again new standards: Urban riding fun on two wheels without having to wear a helmet or motorcycle clothing, thanks to the unique structural bracket design.

The Vision CE – one like no other: Exciting and inspiring - just like BMW Motorrad!

Speech Oliver Zipse, Chairman of the Board of Management of BMW AG

Ladies and gentlemen,

At the BMW Group, we are constantly reshaping mobility – just as we have for nearly 110 years. Our customers’ individual needs, wishes – and, yes, their dreams – are always at the heart of all our brands.

All of our customers benefit from our innovative approaches and the latest technologies. At the same time, we are steering the company on a long-term path that is in line with the Paris Agreement.

This is the spirit that drives us at the BMW Group.

Thank you.

Munich. Please find the satellite details of the BMW Group Press Conference as follows: 

8 SEPTEMBER 2025.

08:30 - 08:50 A.M. CEST – BMW Group Press Conference at the IAA Summit. LIVE

Technical data TV satellite transmission:
 

Contact SNG: Tel. +49 (0) 179-5079009 (Torsten Jobmann)

Live Stream available at:

English: https://www.live.bmwgroup.com/en/live-streaming/
German: https://www.live.bmwgroup.com/de/live-streaming/

If you have any questions, please contact:
BMW Group Corporate Communications

Sibylle Böres, BMW Group Press & PR Events
Telephone: +49-151-60120906
E-Mail: Sibylle.Boeres@bmw.de

Wieland Brúch, Press Spokesperson BMW Product Communications
Electromobility and Sustainability
Telephone: +49-176-60172652
E-Mail: Wieland.Bruch@bmw.de

Munich. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event. The highlight is the world premiere of two exclusive JCW showcars, created as part of an exciting collaboration.

MINI Pavillion: MINI unveils exclusive JCW showcars.
MINI's racing background is not only evident from its recent success at the 24-hour race at the Nürburgring: motorsport has been part of the brand's essence from the very beginning. As part of the IAA, two unique MINI John Cooper Works showcars are celebrating their world premiere, the result of an inspiring collaboration.
For the duration of the IAA, the MINI Pavillion puts the models centre stage in a spectacular display. The showcars, which combine the brand's unmistakable racing enthusiasm with the spirit of a world-famous lifestyle brand, can be admired at Lenbachplatz. For this, the MINI Pavillion will be extensively remodeled, and dedicated entirely to the John Cooper Works brand.

• MINI Pavillion: Lenbachplatz 7a, 80333 München

MINI at Open Space: Heritage and humour at Max-Joseph-Platz.
A metropolis within a metropolis: With its appearance at the Open Space, MINI brings the vibrant city centre of London to the noble Max-Joseph-Platz in Munich's old town. An elaborately staged backdrop recreates the heart of the city and presents the brand’s British identity, including its humour in many details.

With the Bayerische Staatsoper and the Residenztheater in the background, the focus of Open Space is the all-electric models of the new MINI family, the high-performance MINI John Cooper Works Electric, MINI Service and MINI Experience Modes. 
With the MINI John Cooper Works Electric, MINI Aceman SE and MINI Countryman SE ALL 4, visitors will be able to experience three all-electric MINI models up close. Max-Joseph-Platz is also the starting point for test drives in cooperation with SIXT: true to the motto "Only MINI Can Do", visitors can take all-electric MINIs from the new MINI family out onto the city's streets from here.

• MINI Open Space: Max-Joseph-Platz 2, 80539 München

MINI at the IAA: Community Day unites fans of the brand.
Fans of MINI can also become part of the IAA Mobility this year: at the "Community Day" on 13 September, MINI clubs will come together for a drive with their personal MINIs. Starting at Gut Kaltenbrunn on Lake Tegernsee, the route leads through Munich and ends with an inspiring get-together with music, BBQ and dialogue with the community in the MINI Pavillion.

The IAA: a platform for experts and enthusiasts.
As one of the largest and most important international automotive trade fairs, the International Motor Show (IAA) offers manufacturers, journalists and other enthusiasts a platform for dialogue on the topics of mobility, innovation and technology every two years. The IAA Mobility 2025 is organised under the slogan "It's All About Mobility". As part of the event, innovations and concepts will be presented in four formats - at the IAA Summit, the IAA Conference, the IAA Open Space and the IAA Experience - as well as at MINI in the MINI Pavillion at Lenbachplatz. Over half a million visitors were counted at the last IAA 2023 in Munich.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. The BMW Museum in Munich is using a special exhibition taking place as part of the international BMW Art Car World Tour to celebrate the 50-year anniversary of both the legendary BMW Art Car Collection and the iconic BMW 3 Series. The exhibition will open its doors to visitors from 17 June, hot on the heels of the Le Mans 24 Hours race weekend. Fittingly, it was at Le Mans in 1975 that the first BMW Art Car – created by Alexander Calder – staged its glittering premiere. The exhibition, which runs until 1 February 2026, will see the BMW Museum present a trio of Art Cars based on the BMW 3 Series: Sandro Chia’s BMW M3 GTR and the BMW M3 (Group A) cars designed by Michael Jagamara Nelson and Ken Done respectively.

The exhibition at the BMW Museum – the home of the BMW Art Cars when they are not on display at destinations around the globe – is one of the attractions of the ongoing BMW Art Car World Tour, the largest exhibition project yet in the 50-year history of the collection. The Tour has so far visited 12 markets on five continents, and will continue to showcase the legendary BMW Art Cars across numerous art and car platforms, and at institutes worldwide, over the coming year. The BMW Museum will use the special exhibition to provide insights into the artistic brilliance and history of the BMW Art Car Collection, as well as inviting visitors to explore the technical excellence of the 3 Series and the innovative power of the BMW brand.

50 years of driving pleasure: the BMW 3 Series 
Since it first hit the roads in 1975, the BMW 3 Series has served as a byword for driving pleasure and a cornerstone for the success of BMW. Across five decades, it has reimagined the concept of the sports sedan, set new standards for performance and put smiles on the faces of millions of drivers around the world. From the groundbreaking first generation to today’s innovative models, the 3 Series has been an enduring, style-defining feature of the automotive landscape.

50 years of “rolling sculptures”: the BMW Art Car Collection
Since 1975, renowned artists from countries the world over have gone to work creating BMW Art Cars. The idea was the brainchild of French racing driver and art lover Hervé Poulain, who teamed up with BMW’s then Head of Motorsport Jochen Neerpasch to invite friend and artist Alexander Calder to paint a design onto a car. The result was a BMW 3.0 CSL that competed in the 24 Hours of Le Mans in 1975, becoming a darling of the crowd – and marking the birth of the BMW Art Car Collection. Famous names including Frank Stella, Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, Esther Mahlangu, David Hockney, Jenny Holzer and Ólafur Elíasson have since added further BMW Art Cars bearing their own individual style to the collection. More recently, the American John Baldessari and Chinese multimedia artist Cao Fei used the BMW M6 GTLM and BMW M6 GT3 respectively as a canvas for their takes on the BMW Art Car concept in 2016 and 2017. They therefore joined Jeff Koons and Julie Mehretu in applying their creativity to dynamic racing cars in the last 15 years.

BMW Art Cars at the BMW Museum from 17 June
BMW M3 Group A by Ken Done (1989):
Australian artist Ken Done created a vibrant and richly coloured design that captures the energy and dynamism of motor racing. His work represents a homage to the speed and power of the BMW M3.

“It was a great honour to be asked to be part of this fabulous Art Car collection. I wanted to express the joy of speed and the brilliance of the machine itself.” Ken Done

BMW M3 Group A by Michael Jagamara Nelson (1989):
Michael Jagamara Nelson, also from Australia, brought the traditions of Aboriginal art to the bodywork of the BMW M3. His complex motifs using dot painting techniques tell Dreaming stories that are deeply rooted in the culture of his people.

“A car is a landscape as it would be seen from a plane – I have included water, the kangaroo and the opossum.” Michael Jagamara Nelson

BMW M3 GTR by Sandro Chia (1992):
Italian artist Sandro Chia transformed a BMW M3 GTR into a painting on wheels that depicts human figures and emotions in vivid colours. His work symbolises the connection between man and machine, and invites us to reflect on the role of the car in modern society.

“I have created both a picture and a world. Everything that is looked at closely turns into a face. A face is a focus, a focus of life and the world.” Sandro Chia

The 10th BMW Art Car, a BMW 730i designed by Spanish artist César Manrique in 1990, is also on show at the BMW Museum as part of its permanent exhibition.

For more information, please visit:
BMW Art Cars im BMW Museum
BMW Art Car World Tour

If you have any questions, please contact:
Lisa Meindl
BMW Group Corporate and Governmental Affairs
Spokesperson BMW Museum und BMW Welt
Phone: +49-89-382-31668 
E-Mail: Lisa.Meindl@bmw.de

Ilya Baryshev
BMW Group Corporate and Governmental Affairs
Spokesperson, BMW Art Car World Tour
Telefon: +49-151-601-544-36
E-Mail: Ilya.Baryshev@bmwgroup.com

Munich. The BMW Group sees design as a transformative force that contributes to dialogue and enables new forms of cooperation. The motto of this year’s munich creative business week (mcbw) “How to design a vibrant community” reflects this view. In these times of increasing polarisation, design plays a key role in encouraging community and developing innovative solutions. Claudia Fräßdorf, Head of BMW Group Color & Material Design, artist Morag Myerscough, and sociologist Prof. Dr. Armin Nassehi will use the New Modes VI Talk to highlight the role of design in social structures. Since the first mcbw in 2012, the BMW Group has been a dedicated partner of the event, underscoring its ongoing commitment to a sustainable and inclusive future. The 14th edition of mcbw – taking place on 10 – 18 May 2025 – will see creatives, companies and students of design, architecture and business meet up in Munich to share ideas on current issues. “Design brings people together and creates innovative ways for us to interact with one other,” emphasises Adrian van Hooydonk, Head of BMW Group Design. “It opens up a wide variety of perspectives and crafts sustainable solutions.”

New Modes VI / “Me in a bigger We”

BMW Group Design is teaming up with Die Neue Sammlung – The Design Museum to host the sixth New Modes event, which explores the unifying quality of design. The members of this year’s panel for “Me in a bigger We” – Claudia Fräßdorf, Head of BMW Group Colour & Material Design, artist Morag Myerscough and sociologist Prof. Dr. Armin Nassehi – will examine the role of the individual within the collective and the transformative power of design. The event will take place on 18 May 2025 in the X-D-E-P-O-T space at the Pinakothek der Moderne (a contemporary art, architecture and design venue in Munich) and provide a platform for discussing innovative design approaches. The talk will be chaired by Sonja Pham, freelance journalist and Deputy Editor-in-Chief of creative publication Grafikmagazin.

Panel members:

Prof. Dr. Armin Nassehi: The renowned sociologist is Chairman of the Senate at LMU München and Deputy Chairman of the University Council, and has been a Member of the Bavarian Ethics Council since October 2024. His work focuses on analysis of societal transformation processes and the idea of a “society of the present”.

Morag Myerscough: With her boldly colourful installations, the London-based artist creates places where people can meet and feel a sense of belonging. On 26 June, her project FLUX will open up a “third place” in Munich’s Kunstareal cultural hub. Running for five years, FLUX will offer visitors an interactive public space “where your imagination can run wild, filling your heart with joy” – and provide an inviting location for people to gather together.

Claudia Fräßdorf: As Head of BMW Group Colour & Material Design, Claudia Fräßdorf uses a holistic approach to develop tailored design concepts that bring together innovative materials, pioneering technologies and sustainable values. In this way, she shapes the tactile and aesthetic identity of the brand’s models with a keen sense for our constantly changing world.

BMW Group x munich creative business week

mcbw will be staging a multitude of events focusing on the challenges and possibilities of contemporary design. The BMW Group is using this platform to share its vision of a sustainable and inclusive future and to showcase innovative approaches to design.

You can find further information on the event programme and registration at www.mcbw.de/en/.

In the event of enquiries please contact:

BMW Group Corporate Communications

Laura-Marie Kremser, Spokesperson BMW Group Designworks, UI/UX Design

Telephone: +49-89-382-98114

E-mail: laura-marie.kremser@bmwgroup.com

Steven Woerns, Spokesperson BMW Group Design

Telephone: +49 151 601 169 92

E-mail: steven.woerns@bmw.com

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

Munich/Milan. BMW Group Design will present the installation “Vibrant Transitions” at the Salone del Mobile design fair on 8 – 13 April 2025. Visitors to the event venue in the historic Palazzo Borromeo d'Adda in the heart of Milan will be invited to explore thematic worlds from BMW and MINI illustrating the variety and scope of individual design.

Shaping the future with positivity

Openness and individualisation are the focal points of the BMW Group’s presence at this year’s Salone del Mobile. The designers are looking to the future with an optimistic eye and with an open mind to crossovers between disciplines and brands. For the first time at this prestigious event, the design team is interpreting technology and mobility solutions across different brands. The atmospheric presentation of the installation shines a spotlight on current analogue and digital design aspects of the BMW and MINI brands – first and foremost customisable driving experiences. Material and colour worlds, light and sound experiences have been created to generate the desired effect. “Our mobility design is becoming ever broader in scope,” says Adrian van Hooydonk, Head of BMW Group Design. “Colours, materials, light, sound, geometry and digital experiences are brought together over the course of each project to create exciting and emotional customer experiences. With this in mind, our ‘Vibrant Transitions’ installation provides visitors to the Salone del Mobile with some inspirational insights.”

Seeing, hearing, feeling: as they enter the Palazzo Borromeo d'Adda, visitors can decide for themselves which route they would like to follow. Colour- accentuated corridors lead to the individual thematic areas and use translucent lamella structures to create distinctive visual perspectives both outwards and inwards. “Vibrant Transitions” explores light, colour, geometry and permeability. The installation shows how the BMW Group is channelling the spirit of openness and the allure of design as it enters a new era. The creative blueprint for the installation was to make transitions something visitors could experience. This is made possible by spatial flows, the interplay of day and night, and the fusion of materiality and digitality. Its execution delves into the intriguing contrasts between the MINI and BMW brands.

Individualisation as an expression of our personalities

Occupying centre stage in the installation’s three design worlds are the all-new BMW Panoramic iDrive (the revolutionary display and operating concept for the Neue Klasse), the BMW X3 “Designer's Choice” curated specially for the Salone del Mobile and the BMW CE 02 by MINI Design – a fresh and stylish, colour-rich version of the fully electric scooter. The perspectives generated through this spatial dialogue emphasise the vibrancy and positivity with which BMW Group Design is approaching the changing demands placed on future-oriented vehicle design. Everything is linked together, things can no longer be viewed separately from one another. It is about the blending of material, colour, form, digitality, sound and light. And behind it all is the newly created, cross-brand design team who have developed the creative concept in collaboration with Designworks, subsidiary of the BMW Group

The all-new BMW Panoramic iDrive represents the ideal symbiosis of technologies at the cutting edge of innovation and intuitive design. It has been designed with pixel precision to provide a holistic experience, customisable yet always with a clear BMW identity. In Milan, it is presented in an arcade created from a variety of materials, textures, light and sound accents which visitors wander through intuitively.

The BMW X3 “Designer's Choice” in the courtyard shows how individualisation through colour and material design can be used to maximise the expression of personality. Top-quality materials and appointments generate a new level of exclusivity in the interior, e.g. through the interplay of hard and soft surfaces. The exterior colour FROZEN TANZANITE BLUE lends the car an incomparable presence and brings sporting dynamism together with timeless elegance. The matte finish underscores the clear lines and contours. The dark blue shade subtly absorbs the light and creates a mysterious, luxurious look.

The MINI Neon Garden City invites visitors to linger for a while in the open air. Here, the BMW Group is showcasing its vision for urban spaces and its commitment to electric mobility – with the MINI Cooper Electric and the fully electric BMW CE 02 by MINI Design, whose colour concept was developed by the MINI Design studio specifically for the event in Milan. MINI stands out with its intelligent integration of characteristic design elements that give its

vehicles their unmistakable appearance. From unique colour accents to meticulously selected textiles – every detail of a MINI is defined by a certain personality. With their well-chosen graphical design elements in green, the two exhibits celebrate city living – appropriately so, given the setting for the Salone del Mobile in Milan. Agile, compact and electric, a healthy dose of driving/riding fun is guaranteed.

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“Vibrant Transitions” in the new House of BMW will open its doors on 8 – 13 April as part of the Salone del Mobile in Milan. Visiting times in the Palazzo Borromeo d’Adda, Via A. Manzoni 41, are: 

Tuesday, 8 April, 10 a.m. – 2 p.m. and

Wednesday, 9 April – Sunday, 13 April, 10 a.m. – 7 p.m.

In the event of enquiries please contact:

BMW Group Corporate Communications

Michaela Martinus, Spokesperson BMW Group Design

Telephone: +49-160-963-13773

E-mail: Michaela.Martinus@bmw.de

Steven Wörns, Spokesperson BMW Group Design

Telephone: +49-151-601-16992

E-mail: Steven.Woerns@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

Paris. Parallel to the market launch of the new BMW 1 Series, the new BMW X3 and the new BMW M5, the BMW Group will present the next steps in its unchanged product strategy at the Mondial de l'Auto Paris 2024. The focus is on the world premieres of the first all-electric MINI John Cooper Works models and the first joint motor show appearance of the latest concept studies of the BMW Neue Klasse, which will go into series production in 2025.

“The BMW Group is demonstrating its pioneering role in electric mobility at the Mondial de l'Auto Paris with a cross-segment range of electrified vehicles. Thanks to our attractive BEV product portfolio, we are able to grow our all-electric sales even in a demanding market environment. In the European market, we were even able to gain market share with the BMW brand,” says Jochen Goller, member of the Board of Management of BMW AG, responsible for Customers, Brands, Sales.

What BMW M is to BMW, JCW is to MINI. 
The new all-electric MINI John Cooper Works models.
With the world premiere of the all-electric MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, the brand's long racing history is transferred to the here and now with innovative power. The two models effortlessly transfer motorsport expertise from the race track to the road. In addition to the exclusive, sporty design

and optimised aerodynamic driving characteristics, MINI fans can also look forward to the brand's hallmark agile handling. Click [here] for more information.

The roll-out of electrification to the John Cooper Works brand within MINI transmits another strong signal on how the BMW Group is committed to electric driving as a strategic direction.

At the same time, the Mondial de l'Auto Paris 2024 marks the ideal starting point for intensified communication in the further ramp up for BMW Neue Klasse, due for launch in 2025.

First joint appearance of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X.
BMW is showing two Neue Klasse Vision Vehicles in Paris, which provide an outlook on the wide range of BMW's future model portfolio.
The BMW Vision New Class is a sporty electric sedan for the premium mid-range. The BMW Vision New Class X transfers the philosophy and technology of the future generation of vehicles to the Sports Activity Vehicle segment.

"With the two vision cars for Neue Klasse we are showing how we are going to change the look & feel of the BMW brand. Many aspects of our cars will be completely new and yet we believe that the Neue Klasse will reflect the very essence of the BMW brand", says Adrian van Hooydonk, head of BMW Group Design.

Both vehicles are characterized by a clear, reduced design language. In the interior, the next generation of BMW iDrive enables intuitive interaction between driver and vehicle. The combination of BMW Panoramic Vision, 3D Head-Up Display, Central Display and the new multifunction steering wheel redefine the BMW driver orientation. Click [here] for more information.

The new BMW iX2 features in-car entertainment highlight UNO® Car Party! And Paramount+.
With UNO® Car Party! in the BMW iX2, the BMW Group is showing the next in-car gaming highlight. Since the end of August 2024, the game has already been available in over 500,000 BMW and MINI vehicles via the AirConsole platform. In addition, it was only at the beginning of October that the BMW Group brought the popular subscription streaming service Paramount+ into the vehicle, offering subscribers access to a wide range of blockbusters, new originals and hit series such as Star Trek Discovery. Customers have access to in-car entertainment highlights in their vehicles with BMW and MINI Operating System 9 in conjunction with BMW Digital Premium or the MINI Connected Package*.

*Paramount+ subscription is not part of BMW Digital Premium/MINI Connected Package.

In addition to the outlook for the BMW Neue Klasse and new digital services, also hydrogen technology is key topic at the Mondial de l'Auto Paris 2024, as a further expression of the BMW Group's open technology drive strategy.

BMW will launch its first hydrogen-powered production model in 2028. 
After successfully testing the BMW iX5 Hydrogen pilot fleet worldwide, the BMW Group is now preparing for series production of vehicles with hydrogen drive systems in 2028. The series production models will be integrated into BMW’s existing portfolio. Hydrogen is recognized as a promising future energy carrier of the future, actingas an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid.

Click [here] for more information.

The BMW Group is also showing the complete all-electric BMW and MINI product portfolio at Mondial de l'Auto Paris 2024. It now consists of more than 15 models, which cover all major market segments.

The motor show presentation is rounded off with the electric two-wheelers from BMW Motorrad for urban areas. Click [here] for more information.

The BMW Group stand at Mondial de l'Automobile Paris 2024 covers an area of 1,300 square metres. The fair is open to trade visitors on 14 October and to the general public from 15 to 20 October 2024.

Please find attached the 09/2023 first time edition of the Sustainability Communication Backgrounder made by AK-31. The contents are for internal use only but may be passed further to any colleague who deals with sustainability issues. If you have questions concerning the content or handling just contact the editor. Changes are possible anytime.

Munich. At the IAA Mobility 2023 international motor show in Munich, the BMW Group will be presenting the most recent highlights of its ongoing transformation in the key action areas of electrification, digitalisation and circularity. The latest new models with electrified powertrains from the BMW, MINI and BMW Motorrad brands, plus Vision Vehicles and concepts for individual mobility in tomorrow’s world all serve to underline the company’s innovative strength in these fields. As the dawn of a new era in personal mobility approaches, the BMW Group is set to unveil its latest highlight, the BMW Vision Neue Klasse, which brings together the Group’s development expertise in the three crucial disciplines for the future of mobility.

The IAA Mobility show is being staged in Munich for the second time. For the BMW Group and its brands, this provides an excellent opportunity to enter into constructive dialogue on the future of individual mobility with local people, as well as with visitors to the show from outside Munich and other stakeholders. The IAA Mobility Summit at the exhibition centre and the BMW Group’s Open Space at Max-Joseph-Platz in the heart of Munich will be the main arenas where BMW, MINI and BMW Motorrad present their new products on 5 – 10 September 2023. Among the models visitors can acquaint themselves with here alongside the BMW Vision Neue Klasse is the fully electric BMW i5. And they can also experience the world premieres of the new fully electric MINI Cooper, new fully electric MINI Countryman and BMW CE 02 eParkourer.

Electric, digital, circular – the focus areas of the BMW Group.

The BMW Group’s presence at IAA Mobility 2023 revolves around the company’s rigorous focus on electric, digital and circular mobility for the future and the latest progress it has made in these areas. The BMW Vision Neue Klasse is joined by a selection of new models from across the Group’s brands whose electrified powertrains, digital innovations and resource-efficient manufacturing illustrate the ongoing process of change in a variety of ways.

The new products poised for launch by the BMW brand include the plug-in hybrid variants of the new BMW 5 Series. The new BMW i7 Protection – the first ever all-electric protection vehicle in the luxury sedan segment – is also making its debut at IAA Mobility 2023.

MINI is unveiling the members of the brand’s new model family for the first time with the help of two world premieres: the new fully electric MINI Cooper and new fully electric MINI Countryman will both be on show at the Open Space site. A new model with all-electric drive also forms the centrepiece of BMW Motorrad’s line-up at Max-Joseph-Platz. Conceived as a compact eParkourer with a trailblazing design, the new BMW CE 02 injects fresh impetus into the urban mobility scene.

Locally emission-free mobility sets the theme for the models on show.

The IAA Mobility show will be officially opened on 5 September at Munich’s exhibition centre. The BMW Group will be represented at its stand in Hall A2, where the BMW Vision Neue Klasse will be unveiled to kick off the event. The BMW i7 Protection all-electric protection vehicle will also be presented for the first time at the IAA Mobility Summit.

The IAA Mobility Summit is taking place under the banner “Experience Connected Mobility” and is aimed primarily at trade visitors. It will showcase trends and technological innovations for future mobility over the course of numerous talks, presentations and panel discussions. One of the central topics is the use of hydrogen as an energy source for current and future vehicles. BMW is carrying out pioneering work in this field with its development and practical testing of a Sports Activity Vehicle with a hydrogen-powered fuel-cell drive system. The BMW iX5 Hydrogen is also being exhibited at the Summit.

Locally emission-free mobility is also the dominant theme for the models awaiting visitors to the Open Space site. BMW has at least one purely electrically powered representative in all relevant model segments. The brand is presenting its entire line-up to the public, ranging from the BMW iX1 compact Sports Activity Vehicle via the BMW i4 and BMW i5 to the BMW iX and the BMW i7 luxury sedan.

The Open Space at Max-Joseph-Platz can be visited free of charge on 5 – 9 September from 10 a.m. to 10 p.m. and on Sunday 10 September from 10 a.m. to 5 p.m. In addition, BMW Welt will continue to provide an attractive destination for all automotive enthusiasts during IAA Mobility 2023. The current model portfolios of the BMW, MINI, Rolls-Royce and BMW Motorrad brands are presented here, along with the latest BMW and MINI Lifestyle collections. Plus, starting on 2 September 2023, BMW Lifestyle together with BMW M GmbH will be running a GOODS WITH FREUDE pop-up store in the Hofstatt shopping centre at No. 10 Sendlinger Straße. Located just a few minutes’ walk away from the Open Space, the store will feature both familiar lifestyle articles and the new BMW Lifestyle collection.

World premiere: the BMW Vision Neue Klasse.

At IAA Mobility 2023, the BMW Group is offering visitors a preview of the Neue Klasse – the forthcoming generation of models from BMW. The BMW Vision Neue Klasse brings together innovations from the areas of electrification, digitalisation and circularity in signature BMW style. The Vision Vehicle takes design, control/operation, efficiency and sustainability into a whole new dimension – one that it will be possible to experience on the road before long.

During IAA Mobility 2023, the BMW Vision Neue Klasse will be on show at both the Summit and the Open Space. The new Vision Vehicle incorporates the latest innovations in the BMW Group’s key future-focused fields. It therefore builds on the BMW i Vision Circular and the BMW i Vision Dee – which have already demonstrated the BMW Group’s development expertise in the areas of circular economy and digitalisation – and combines their qualities with further new developments in exterior and interior design, user experience and powertrain and battery technology.

World premiere: the plug-in hybrid variants of the new BMW 5 Series Sedan.

As well as the all-electric BMW i5, the brand is exhibiting two other model variants with electrified powertrains at IAA Mobility 2023. As early as spring 2024, two models featuring state-of-the-art plug-in hybrid technology will be added to the new BMW 5 Series Sedan range. Their six-cylinder and four-cylinder in-line petrol engines from the new modular generation of Efficient Dynamics units will each be combined with the latest BMW eDrive technology for plug-in hybrid systems. This will result in a notable increase in output and much sharper power delivery, while also significantly improving efficiency and electric range compared to the outgoing model generation.

The electric motor purpose-developed for the new plug-in hybrid system is integrated into the eight-speed Steptronic Sport transmission together with its power electronics. The highly integrated drive unit contributes up to 145 kW/197 hp to the maximum combined output of 360 kW/489 hp in the case of the new BMW 550e xDrive Sedan (fuel consumption combined: 1.1 – 0.8 l/100 km [256.8 – 353.1 mpg imp]; electric power consumption combined: 22.5 – 20.1 kWh/100 km; CO₂ emissions combined: 24 – 19 g/km in WLTP cycle, provisional figures) and 220 kW/299 hp for the new BMW 530e Sedan (fuel consumption combined: 0.8 – 0.6 l/100 km [353.1 – 470.8 mpg imp]; electric power consumption combined: 21.4 – 18.9 kWh/100 km; CO₂ emissions combined: 19 – 14 g/km in WLTP cycle, provisional figures).

A BMW-patented innovation has been used to enhance the electric motor’s power delivery in the new plug-in hybrid models: a pre-gearing stage enables the nominal torque of 280 Nm (206 lb-ft) to be increased to effective torque of up to 450 Nm (332 lb-ft) at the transmission input for the motor. The compact electric motor is therefore able to boost torque by an amount that would normally only be possible using a larger unit and makes a clear difference both when accelerating off the line and putting in a rapid burst of speed. Electric range is now up to 79 – 90 kilometres (49 – 56 miles) in the WLTP cycle for the new BMW 550e xDrive Sedan and 87 – 101 kilometres (54 – 63 miles) in the WLTP cycle for the new BMW 530e Sedan.

The lithium-ion high-voltage battery’s space-saving positioning within the vehicle’s underbody has a beneficial effect on both the car’s centre of gravity and the capacity of its luggage compartment, which holds a total of 520 litres in the plug-in hybrid models – meaning it is just as large as that offered by their purely combustion-engined siblings. The usable energy provided by the high-voltage battery has climbed to 19.4 kWh. At the same time, maximum charging capacity has doubled compared to the outdoing models and now stands at 7.4 kW, enabling the high-voltage battery to be fully recharged from empty in 3.0 hours. When hooked up to a conventional domestic power socket, a full vehicle charge is completed in 9.8 hours.

World premiere: the BMW i7 Protection.

BMW is presenting a new generation of protection vehicles in the luxury sedan segment at the IAA Mobility 2023 show. The new BMW i7 Protection (electric power consumption combined in WLTP cycle: 30.0 kWh/100 km, provisional figure) is absolutely unique in this segment, as it is the world’s first ever certified protection sedan with an all-electric drive system. Driven by two powerful electric motors, it meets all the requirements of class VR9 protection without any limitations, as does the new V8-engined BMW 7 Series Protection (fuel consumption combined in WLTP cycle: 14.6 l/100 km [19.3 mpg imp]; CO₂ emissions: 328 g/km, provisional figures).

Both models blend the integrated protection concept channelled into the development of the new BMW 7 Series range with outstanding levels of ride comfort and spaciousness, advanced equipment features and the unbeatable dynamic prowess for which BMW is renowned. The concept centres around the new and unique BMW Protection Core, which forms a self-supporting body structure made from armour steel. This is then combined with features such as additional armouring for the underbody and roof, plus armoured glass. The result is customised protection from attacks with firearms or explosives for at-risk individuals. The glass in the new protection vehicles even meets the requirements for the highest class of civilian protection, VPAM 10.

The all-electric BMW i7 Protection is equipped with one electric motor at the front axle and another at the rear. Together they generate a combined output of 400 kW/544 hp and maximum combined torque of 745 Nm (549 lb-ft), and create an electric all-wheel-drive system. The new BMW i7 Protection sprints to 100 km/h (62 mph) from rest in 9.0 seconds, while top speed is electronically limited to 160 km/h (99 mph). The instantaneous, precisely orchestrated power delivery from the two motors guarantees exceptional traction and directional stability even when the car is being driven hard and performing challenging manoeuvres, such as when escaping from an attack.

Tuned and optimised specifically for this model, the chassis technology also makes allowance for the additional weight of its armouring, resulting in superbly assured performance in any situation. Another unique offering for this segment is the inclusion of Integral Active Steering as standard. This reduces the car’s turning circle, increases agility when cornering at speed and improves driving comfort for rear-seat passengers. The 20-inch light-alloy wheels are a further standout feature. The PAX tyres that also come as standard allow the car to continue its journey at up to 80 km/h (50 mph) even in the event of a total loss of pressure.

The latest generation of BMW iDrive based on BMW Operating System 8.5 is fitted, complete with the BMW Curved Display. The system is intuitive to use and operates in a way familiar to BMW drivers. The special functions relevant to occupant protection are also operated via BMW iDrive. The new protection vehicles can also be tailored precisely to any purpose, with items including a fresh-air supply system, a fire extinguishing system, flashing lights, radio transceivers and flag poles for when the car is on official duty, plus other special customer-specific options.

Trailblazing: the BMW iX5 Hydrogen.

The BMW iX5 Hydrogen presented at IAA Mobility 2023 provides further evidence of the company’s superlative innovative strength in the field of drive technology. A pilot series of the Sports Activity Vehicle with hydrogen fuel-cell drive, developed on the basis of the current BMW X5, has entered service for demonstration and test purposes with various target groups around the world. This allows selected test groups who haven’t been involved in the development process to get behind the wheel of the BMW iX5 Hydrogen and gain a direct impression of its attributes for the first time.

The BMW iX5 Hydrogen is equipped with the latest, fifth generation of BMW eDrive technology. The highly integrated drive unit at the rear axle draws its energy from a high-performance battery with li-ion technology that was specially developed for the hydrogen fuel-cell vehicle and generates maximum output of 295 kW/401 hp. The electric motor also doubles as a generator that feeds energy back into the high-performance battery on the overrun or under braking.

The model’s two 700-bar tanks made from carbon-fibre-reinforced plastic (CFRP) together hold six kilograms of gaseous hydrogen and can be refilled in three to four minutes. A chemical reaction takes place in the fuel cell system between the hydrogen and oxygen from the air, through which the electric power for the electric motor is generated. The BMW iX5 Hydrogen achieves a range of 504 kilometres (313 miles) in the WLTP cycle without having to refill the tanks. The hydrogen-powered SAV completes the 0 to 100 km/h (62 mph) sprint in under six seconds and goes on to reach a top speed in excess of 180 km/h (112 mph).

The BMW iX5 Hydrogen combines long-distance capabilities and short refuelling stops with zero tailpipe emissions and hallmark BMW driving dynamics. Its hydrogen fuel-cell technology has the potential – provided the necessary basic conditions are in place – to serve as an additional pillar in the BMW Group’s future powertrain portfolio. As part of its ongoing transformation, the BMW Group is following an approach that embraces all technologies when it comes to drive systems. The company is therefore readying itself for differing customer requirements, infrastructure standards and political and regulatory frameworks in the various regions of the world. This degree of flexibility puts the BMW Group in a position to react quickly to changing requirements in the markets in any situation and to present as many customers as possible with an appropriate model offering at all times.

Munich. At the International Motor Show (IAA) 2019 in Frankfurt, the BMW Group presented itself using a new stand concept featuring an unusual media concept for the first time and since the L.A. Autoshow 2019 with an additional innovative press conference visual design. For the two, together with the Creative Lead Agency Meiré and Meiré (Cologne) and the Communication Agency Elastique. (Cologne) developed and implemented design & animation concepts, BMW has now been awarded a "Red Dot Award: Brands & Communication Design 2020" each. The Red Dot Award is one of the most internationally renowned design prizes; the jury consists of 40 proven experts from all over the world. 

BMW merges real and digital elements at its motor shows. 
The future of driving pleasure was the central motif of the new BMW motor show concept at the Frankfurt motor show in 2019. In order to convey this feeling, the designers focused less on facts and figures but on specific materials from the vehicle's exterior and interior instead and shaped these into hyper-real animated statements. Animations, film and sound were combined to dramatic effect on the LED surfaces to be perfectly integrated into the ultra-modern trade fair stand. The BMW Concept 4, one of the most important motor show innovations, was staged using attention-grabbing augmented reality, which also convinced the Red Dot Award jury.

Innovative: modular design system for BMW Group press conferences. 

Corporate Communications also chose a new design approach for the press conference and introduced eleven digital, interconnected rooms for the BMW Group and its product and sub-brands. The spatial feeling is created using 3D elements, light and lines. The look and feel of the rooms also corresponds to the respective brand core. 

All necessary design & animation elements were produced modularly in hundreds of individual elements. The design system structured in this way allows all contents to be freely combined, reducing production times to a minimum and ensuring high design quality. 

Thanks to this flexible system, it was possible to conduct a completely digital press conference from Munich at short notice as an alternative to the Geneva Motor Show at the beginning of March, in only two days and without any loss of design quality.

Munich. The character of the Concept i4 is not only a product of its design, but also of its visionary sound profile. Hans Zimmer composed the sound of the BMW Concept i4 together with BMW sound designer Renzo Vitale under the brand name BMW IconicSounds Electric. BMW IconicSounds Electric will imbue BMW’s electric models with extra emotional depth by connecting the driver with the vehicle’s character on another level through individual tones and sounds.

“Renzo and I were inspired to bring together the past and future of BMW with the sound for the BMW Concept i4,” explains Zimmer. “We hope the sound we created is classic yet surprising and has a feeling of lightness that is fitting for the BMW brand.” The aural repertoire of the BMW Concept i4 stretches from the driving sounds in the Experience Mode “Core” to the more intense tones of “Sport”. Acoustic accompaniments to a door opening and when starting the car are likewise part of its soundscape.

Sound by Hans Zimmer is the starting signal for electric driving pleasure.

Hans Zimmer and Renzo Vitale presented the new start/stop sound in Zimmer’s Santa Monica studio back in November 2019. The ready-to-drive sound for all-electric BMW models and BMW plug-in hybrids will be introduced as a standard feature worldwide from July 2020. “The ability to design the sound in our vehicles makes it possible for us to spark positive emotions,” says Vitale. “The new start/stop sound is intended to instil a sense of excitement at the prospect of electric driving when the customer gets into their vehicle and begins the journey.”

BMW IconicSounds Electric.

The silence of electric drive systems is often cited as a major benefit of electric mobility. As the choice of electrified models increases, however, it also means some drivers are missing out on the emotional appeal of sound. Jens Thiemer, Senior Vice President Customer and Brand BMW: “Sound has always played an important role in the emotionalisation of our vehicles. Now we are taking the joy of sheer driving pleasure to a new level and are particularly pleased to be working with Hans Zimmer to create the new sound world of electric mobility at BMW. This collaboration will result in our forward-looking sound offering for electrified vehicles: BMW IconicSounds Electric.”

The BMW Concept i4 drive sound is the second developed for electric BMW vehicles with Hans Zimmer, following the presentation of the electric sound for the BMW Vision M NEXT at the #NEXTGen event in Munich in June 2019. “We have an extraordinary opportunity to turn electric driving in a BMW into a very special experience with the help of great sounds,” Zimmer commented in 2019. “I am relishing the challenge of co-designing the composition for future electric BMWs.”

Munich. Due to the current situation the Geneva International Motor Show 2020 has been cancelled. Of course we understand this decision, but we also regret that the show cannot take place as usual.

Instead, the BMW Group will present the programme planned for Geneva, including the world premiere of the BMW Concept i4, at a digital press conference with the Chairman of the Board of Management of BMW AG, Oliver Zipse, in Munich at the originally planned time:

Tuesday, 3 March 2020, 8.15 a.m. 

You can follow the world premiere live at www.live.bmwgroup.com

You can also follow the @BMWGroup social media channels for the live broadcast.

LinkedIn: https://www.linkedin.com/company/bmwgroup/

Twitter: http://twitter.com/BMWGroup

Facebook: http://www.facebook.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

The digital press conference can also be received via satellite:

Technical data TV satellite transmission 3rd March 2020

Satellite:                      EUT 16 A  
Pos.:                            16,0° East
Txp:                             F1
Slot:                             B+

Downlink Freq.:          12.519,170 MHz
Pol.:                             X (horizontal)

Modulation:                 DVB-S2 / 8PSK 25% roll-off, pilot ON
FEC:                            3/4
Sym.Rate:                   7.2 MSym./s
MPEG 4:                     4.2.0
Aspect Ratio:              HD 16:9
Encryption:                  No Encryption
Video Standard:          HD 1080i/50 Hz
Audio Channels:         Audio: 1 Pairs (2ch)

Contact SNG:             Tel. +49-172-856 63 38 (Alexander Neumann)