Munich. No other city has motorsport so deeply rooted in its history than Monte Carlo. MINI has endured tremendous success within the principality, particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, elegant performance, and agility under extreme weather conditions which MINI has been able to replicate and modernize in the form of the new MINI 1965 Victory Edition. This new edition creates a stylish statement and maintains typical MINI craftmanship, following the foundations laid MINIs illustrious rally history.

The MINI 1965 Victory Edition is offered across the MINI John Cooper Works, MINI John Cooper Works Electric and MINI Cooper S models.

The MINI Cooper S variant is equipped with a 2.0 litre TwinPower Turbo four-cylinder engine, which combines sporty agility with everyday usability thanks to its 204 hp (150KW) and 300 Nm maximum torque resulting a 0 to 100km/h speed of just 6.6 seconds. On the other hand, the MINI John Cooper Works has an impressive 231 hp (170KW) and a maximum torque of 380 Nm. It sprints from a standstill to 100 km/h in just 6.1 seconds. Meanwhile the MINI John Cooper Works Electric, impresses with an output up to 258 hp (190KW) and accelerates from 0 to 100 km/h in remarkable 5.9 seconds.

Exterior: a perfect blend of vintage and modern design.
In homage to the legendary motorsports colors of the 1960s, the 1965 Victory Edition impresses in Chili Red exterior paintwork, which is accentuated by a white trim stripe extending from bonnet to the roof and rear, enhancing the vehicle´s sportiness even further. As an exclusive trademark of the edition, a white “52” graphic adorns both sides of the vehicle – a reference to the number of the original car displayed from 1965.

The roof is offered as a panoramic roof, or in Glaced which provides an athletic and elegant contrast to the Chili Red body. The subtle “1965” sticker on the C-pillar catches the eye and gracefully emphasizes the historic year of victory. The 18-inch alloy wheels in the JCW Lap Spoke 2-tone Design or the JCW Mastery Spoke black for the all-electric MINI John Cooper Works not only give the vehicle a dynamic appearance but also ensure optimum performance and safe handling on a wide variety of road surfaces. Based on rally sport, floating hubs and JCW valve painted in the specific color scheme and set additional sporty accents. 

Interior: sportiness and comfort combined.
On entering the vehicle, the striking door sill showcase white “1965”- writing on a red and black background immediately catch the eye and bestow the cockpit with an exclusive look. In addition, each model of the edition features a dedication on the inside of the door reflecting information about the bygone rally.

The interior is based on the traditional JCW colour palette and the familiar JCW-Trim. Finished in aracy anthracite and red, this combination creates an elegant blend while also providing a sportive contrast to the vehicle’s exterior paintwork. The edition-specific details have been carefully selected to create a harmonious overall effect. The 6 O´clock spoke of the sports steering wheel* and the storage box in the center of the console feature the “1965”-lettering and thus become a subtle but impactful reference to the rich tradition of MINI motorsports history. The racing number of the victorious Cooper S from 1965 adorns the key cap of the exclusive edition, making it a daily symbol of this historical success.

From March 2026, the MINI 1965 Victory Edition is available to be purchased in all participating markets. In Europe, motorsports enthusiasts can look forward to the edition available from July 2026 onwards.

*Only available for MINI John Cooper Works model.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. The new MINI Paul Smith Edition combines MINI´s iconic design with Paul Smith´s famous design language “Classic with a Twist”. This special edition for the entire MINI Cooper family captivates with its unique look. The appearance and details of the vehicles not only showcase Paul Smith´s unmistakable style, but also the playful, optimistic and independent spirit of MINI.

The fully electric MINI Cooper Paul Smith Edition is the first model of the new edition to hit the roads: With its 218 hp (160 kW) front-wheel drive, the MINI Cooper SE Paul Smith Edition combines unique design with locally emission- free driving fun. It accelerates from 0 to 100 km/h in just 6.7 seconds.

Exterior: sporty accents with iconic styling

The MINI Cooper SE Paul Smith Edition in Midnight Black gives the 3-door model a more classic look. The roof, also in black, attracts attention with its interpretation of the famous Paul Smith signature stripes. Instead of the familiar colours, glossy and matt black stripes.

The MINI Cooper S Paul Smith Edition features another colour developed especially for this edition: Inspired White. The roof in exclusive Nottingham Green ensures an unmistakable look and adds a fresh contrast to the external paintwork. The roof edge on the driver´s side is a real eye-catcher thanks to the colourful Paul Smith signature stripes.

Additionally, to these two exterior colours, all models in the MINI Paul Smith Edition are available in the exclusive colour, Statement Grey.

In contrast to the three body colours, Nottingham Green, inspired by the British designer´s hometown, adorns the side mirrors, octagonal radiator grille and wheel hub caps with Paul Smith lettering for all colour variants.  

The 18-inch Night Flash Spoke Black alloy wheels with tinted clear coat in Dark Steel give the MINI Paul Smith Edition a dynamic look.

Interior: British humour and creative details

The interior, which is the same in all variants, features Nightshade Blue seats and black knitted surfaces with tone-on-tone striped patterns, exuding understated British elegance. Once the car door is opened, a light projection welcomes the driver with a friendly “Hello”. This welcome is complemented by Paul Smith´s central message “Every day is a new beginning” on the door sill. Another creative interior centrepiece is the textile band on the 6 o´clock spoke of the sports steering wheel in Paul Smith´s signature stripes – a characteristic design feature that underlines the British designer’s unmistakable style. A hand-drawn graphic of his trademark “rabbit” adorns the floor mat, emphasizing the brit´s sense of humour and complementing the interior design in a stylish way.

The fully electric MINI Cooper Paul Smith Edition is already available in select markets.

The MINI Cooper, the MINI Cooper 5-door and MINI Cooper Convertible Paul Smith Edition will be available starting Q2/2026.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. The fully electric MINI Cooper - which has already been awarded 5 stars in the Euro NCAP crash testing in March 2025 - has once again received outstanding recognition from the esteemed Euro NCAP institute: the "Best in Class for Safest City & Supermini of the Year 2025." This prestigious award emphasises MINI's leading position in safety within the premium small car segment. With its three variants - MINI Cooper E, MINI Cooper SE, and MINI John Cooper Works Electric - the model impresses not only with its electric drive technology and characteristic go-kart feeling, but also with its comprehensive standard safety equipment.

Jean-Philippe Parain, Head of the MINI brand, emphasises: “We are very pleased about yet another accolade for the MINI Cooper Electric, which has just won the Euro NCAP Best in Class. This award is another compelling confirmation that MINI models offer outstanding safety. The MINI Cooper, as well as the MINI Countryman and MINI Aceman, have been rated with the maximum number of stars. This underlines our commitment to ensuring both driving pleasure and maximum safety standards.”

Euro NCAP praises the consistent advancement in occupant protection, active and passive safety systems, as well as innovative driver assistance technologies that make urban driving safer. The fully electric MINI Cooper features an integrated safety concept with comprehensive occupant protection, standard pelvic seatbelt pretensioners, and a wide range of assistance systems to prevent accidents.

Protection of pedestrians and cyclists also achieves a very high score for this vehicle class, tallying 77 percent in the 2025 Euro NCAP crash test. Safety ratings are also outstanding with 89 percent in occupant protection, 87 percent in child safety, and 79 percent in safety assist systems.

The combination of top-level safety, driving enjoyment, and iconic design makes the second generation of the fully electric MINI Cooper the ideal vehicle for today’s demands of urban mobility.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo.

“It’s not often that you see two icons of British design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcomed surprise,” adds Sir Paul Smith, expressing his thoughts on the collaboration and the new design.

Unmistakable look with a British twist.
Combining MINI design with Paul Smith’s distinctive style: Exclusive exterior colours, sophisticated accents and unexpected details bring the shared history of MINI and Paul Smith into the present.

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car," says Holger Hampf, Head of MINI Design.

The MINI Paul Smith Edition offers a choice of three exterior paint finishes, two of which are edition-exclusive: Statement Grey is a modern interpretation of the classic Mini Austin Seven colour from 1959 – a clear, bluish-tinted grey shade and self-confident statement of timeless modernity. Inspired White is a contemporary homage to the popular Classic Mini Beige colour, and finally the elegant and classic Midnight Black Metallic from the current MINI Family.

Regardless of the body colour, the specially created Nottingham Green paintwork – a tribute to Sir Paul's hometown – adds sophisticated accents to the side mirrors, the octagonal radiator grille, the wheel hub covers with Paul Smith lettering and as the paintwork for one of the two roof variants.

In addition to the colour variants, numerous details characterise Paul Smith's signature and make the MINI Paul Smith Edition unmistakable: The ‘Signature Stripe’, a central design feature of the British designer, adorns the roof in Nottingham Green at the rear of the driver's side. The alternative version of the roof features elegant stripes in Jet Black in varying thickness, both matte and glossy. The MINI Cooper Convertible Paul Smith Edition is supplied with a black soft top.

All edition vehicles are equipped with 18-inch Night Flash Spoke black aluminium wheels with tinted clear coat in Dark Steel. The MINI logo at the front and rear is offered in newly designed Black Blue and complements the colour composition of Paul Smith and MINI. On the black horizontal handle strip at the rear, Paul Smith's signature refers to the creative spirit behind the vehicle design.

British restraint and elegance in the interior.

British character is also reflected in the interior with numerous components featuring a modern, elegant look. The knitted surfaces on the dashboard and door panels appear in black, while Paul Smith fabrics in tone-on-tone stripe patterns serve as inspiration for the special structure of the dashboard. The Nightshade Blue sports seats are made of Vescin and have knitted textile in the shoulder and headrest areas. Drawn from the Signature Stripe, the decorative stitching on the steering wheel's textile band is designed in bright colours - quintessentially Paul Smith.

The round display in the centre of the cockpit also appears with one of three different Paul Smith backgrounds when Personal Mode is selected. Small hidden details underline the British design influence - but also the playful character of the designer: when the door is opened, the driver and front passenger are greeted with a handwritten ‘Hello’ as a light projection on the floor and Smith's motto ‘Every day is a new beginning’ on the door sill, reflecting the positive mindset of both brands.  A graphic of a stylized ‘rabbit’ hand-drawn by Paul Smith on the floor mat complete the interior details.

A collaboration that blends British heritage, bold creativity and contemporary sophistication.
MINI and Sir Paul Smith: two icons that are not only linked by their British heritage but also look back on exclusive collaborations resulting in unique styling. Their joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created blue colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

To mark the 40th birthday of the classic MINI in 1999, the fashion designer dipped an exclusive one-off in his characteristic stripe design, using 86 stripes in 26 colours.

In 2021, the MINI STRIP celebrated its world premiere: a vehicle designed using only what Paul Smith considered absolutely necessary. The result was a customised one-off car that despite its minimalist design and in keeping with Smith's guiding principle of ‘classic with a twist’, was not without unexpected and loving details.

In 2022, Paul Smith went back to the roots of the collaboration with the MINI Recharged by Paul Smith. A classic found its way into the now: a Classic Mini from the 1998 MINI Paul Smith Edition was transformed into a modernised electric vehicle. With a focus on quality and functionality, a contemporary vehicle was created that can also be seen as a tribute to the tradition and heritage of the classic MINI.

Paul Smith MINI Collection
But it is not only Sir Paul Smith who inspires MINI with creative ideas - the inspiration also works in reverse: the designer repeatedly uses MINI as a motif on exclusive pieces in his collections. To celebrate the launch of the MINI Paul Smith Edition, Paul Smith will release a capsule collection of bags inspired by details from the latest MINI collaboration.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail:micaela.sandstede@bmw.de

Michaela Martinus, Spokesperson MINI Design
Phone: +49-160-963-13773
E-mail: michaela.martinus@bmwgroup.com

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 190 kW/258 hp, the second, a combustion engine-powered MINI JCW with 170 kW/231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.
The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.
The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.
The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
In collaboration with the MINI design team, BMW Group subsidiary Designworks provided creative impetus with unconventional ideas for the project. Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the unique cars - led by Matt Willey – complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2023.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2023 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Michaela Martinus, Press Spokesperson MINI Design
Phone: +49-160 9631 3773
E-mail: michaela.martinus@bmw.de

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event. The highlight is the world premiere of two exclusive JCW showcars, created as part of an exciting collaboration.

MINI Pavillion: MINI unveils exclusive JCW showcars.
MINI's racing background is not only evident from its recent success at the 24-hour race at the Nürburgring: motorsport has been part of the brand's essence from the very beginning. As part of the IAA, two unique MINI John Cooper Works showcars are celebrating their world premiere, the result of an inspiring collaboration.
For the duration of the IAA, the MINI Pavillion puts the models centre stage in a spectacular display. The showcars, which combine the brand's unmistakable racing enthusiasm with the spirit of a world-famous lifestyle brand, can be admired at Lenbachplatz. For this, the MINI Pavillion will be extensively remodeled, and dedicated entirely to the John Cooper Works brand.

• MINI Pavillion: Lenbachplatz 7a, 80333 München

MINI at Open Space: Heritage and humour at Max-Joseph-Platz.
A metropolis within a metropolis: With its appearance at the Open Space, MINI brings the vibrant city centre of London to the noble Max-Joseph-Platz in Munich's old town. An elaborately staged backdrop recreates the heart of the city and presents the brand’s British identity, including its humour in many details.

With the Bayerische Staatsoper and the Residenztheater in the background, the focus of Open Space is the all-electric models of the new MINI family, the high-performance MINI John Cooper Works Electric, MINI Service and MINI Experience Modes. 
With the MINI John Cooper Works Electric, MINI Aceman SE and MINI Countryman SE ALL 4, visitors will be able to experience three all-electric MINI models up close. Max-Joseph-Platz is also the starting point for test drives in cooperation with SIXT: true to the motto "Only MINI Can Do", visitors can take all-electric MINIs from the new MINI family out onto the city's streets from here.

• MINI Open Space: Max-Joseph-Platz 2, 80539 München

MINI at the IAA: Community Day unites fans of the brand.
Fans of MINI can also become part of the IAA Mobility this year: at the "Community Day" on 13 September, MINI clubs will come together for a drive with their personal MINIs. Starting at Gut Kaltenbrunn on Lake Tegernsee, the route leads through Munich and ends with an inspiring get-together with music, BBQ and dialogue with the community in the MINI Pavillion.

The IAA: a platform for experts and enthusiasts.
As one of the largest and most important international automotive trade fairs, the International Motor Show (IAA) offers manufacturers, journalists and other enthusiasts a platform for dialogue on the topics of mobility, innovation and technology every two years. The IAA Mobility 2025 is organised under the slogan "It's All About Mobility". As part of the event, innovations and concepts will be presented in four formats - at the IAA Summit, the IAA Conference, the IAA Open Space and the IAA Experience - as well as at MINI in the MINI Pavillion at Lenbachplatz. Over half a million visitors were counted at the last IAA 2023 in Munich.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich/Shanghai. This year's Auto Shanghai has plenty in store for MINI fans. From icons like the MINI Cooper 3-Door and the Cooper 5-Door all the way to the newest member of the MINI family, the MINI Aceman, MINI enthusiasts can admire the full range of the brand's product portfolio from 23^rd April to 2^nd May.

This year’s focus is on the MINI John Cooper Works sub-brand. A racing-oriented area, entirely in red, imbues the high-performance segment with its unique dynamic. It unmistakably reflects the brand's motorsport DNA.

MINI John Cooper Works: Born on the racetrack, raised on the streets .
In its motor show appearance, MINI is particularly highlighting the new generation of John Cooper Works models. At the same time, it is honouring the brand's motorsport history. A classic Mini that was used in the legendary Monte Carlo Rally will be displayed on the highlight area. Additionally, the MINI John Cooper Works Pro, which won its class at the legendary 24 hours race on the Nürburgring last year, will be displayed.

John Cooper Works now also fully electric.
MINI is presenting the first two fully John Cooper Works models. With the MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, racing enthusiasts now have the choice between two fully electric high-performance models for the first time. Through their powerful electric powertrains, they embody MINI's ongoing pursuit of performance and innovation. The electric boost function provides an additional 20kW of power, giving the models an especially high-performance drive.

MINI John Cooper Works Aceman. 
The MINI JCW Aceman combines electric high performance with creative use of space. The progressive design of the newest member of the MINI family transports the brand's core idea into the present: maximising the interior space within a minimum footprint, combined with an innovative drive concept.  The John Cooper Works variant of the MINI Aceman achieves a top speed of 200 km/h and sprints from 0 to 100 km/h in just 6.4 seconds. Visitors can once again interactively experience the MINI Experience Modes around the all-electric MINI John Cooper Works Aceman. The focus here is on the new John Cooper Works Mode, which exclusively transfers MINI's motorsport DNA into the JCW models.

The MINI John Cooper Works Countryman ALL4: Sporty Performance meets thoughtful comfort.
The largest member of the John Cooper Works family, the MINI JCW Countryman ALL4 in traditional British Racing Green reminds of the brand's motorsport history and stands out with its impressive interior space. The generous rear-seat legroom in the model provides passengers in the back with ample space. The versatile luggage compartment creates more room for a sporty adventure.

Also on display: the MINI Cooper Convertible.
As the most emotional model in the MINI family, the MINI Cooper Convertible is celebrating its motor show premiere at Auto Shanghai 2025. The open Four-Seater embodies MINI's openness and is therefore fully in line with its 'Always Open' philosophy. Thanks to the powerful four-cylinder petrol engine and the open-top roof, the MINI Cooper Convertible S provides an unmistakable open-air driving experience.

At Auto Shanghai 2025, MINI fans also can take a look at the new MINI JCW Lifestyle Collection, which will be presented alongside a MINI JCW Countryman ALL4. The JCW Lifestyle Collection brings MINI's racing passion into everyday life.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-151-601-38072
E-Mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. The aim of the Euro NCAP tests is to continuously increase vehicle safety. Both vehicle occupants and other road users should be exposed to an ever-decreasing risk of injury. The long-term intention: "Vision Zero" - that is, zero road fatalities in Europe. Accordingly, the requirements in the tests become stricter year after year. The criteria for the protection of pedestrians and cyclists have been tightened, and the test scenarios for both passive and active safety have been expanded.

A top rating of 5 stars is not common in the segment of fully electric MINI Cooper models. Particularly new vehicles in this category often come up short due to price sensitivity - accordingly, the top rating is awarded rather rarely.

The Euro NCAP (European New Car Assessment Programme) ratings are a Europe-wide recognised standard for accident safety and are constantly being adapted. They provide a quickly comprehensible comparison of the safety features of a new vehicle. The award of the top rating of 5 stars is exclusively given to new vehicles that provide excellent impact protection and, in addition, a good range of comprehensive and practical technology for accident avoidance.

Excellent: Top rating from Euro NCAP for the electric MINI Cooper models.
The electrically powered MINI Cooper models impress with their performance, the comfortable spaciousness despite compact dimensions, and the new minimalist design. Thanks to the fully electric drivetrain, the legendary go-kart feeling, and the now certified high level of safety, the fifth generation of the charismatic three-door model is perfectly equipped for the demands of today's urban mobility. The combination of sheer driving fun and a high level of safety underscores the exceptional position of the MINI Cooper Electric models in their segment and at the same time the premium claim of the brand.

In addition to passive and active safety, the top rating in the current Euro NCAP test is also due to effective protection for pedestrians and cyclists, as well as effective systems for accident avoidance. New is the standard pelvic belt pretensioner in all fully electric MINI Cooper models, too.

In the four major safety areas, the MINI models achieve top values for their segment. In terms of occupant protection, the three-door model achieves a safety compliance rate of 89% - a value that is usually reserved for larger vehicle classes.

This also applies to the 87% in child safety and the 79% in safety assistants. With 77% in pedestrian protection a very high level of safety I also achieved for compact cars.

The extensive standard equipment with safety-relevant driver assistance systems also plays a decisive role in the top ratings. The passive safety has been further developed in the form of an integrated safety concept.

As early as December 2024, the new MINI Countryman achieved the top rating of 5 stars, underscoring the brand's claim not only to produce extremely attractive, but also particularly safe vehicles.

In case of queries, please contact:                                                     
Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI             
Phone: +49-151-601-38072
E-Mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI                           
Phone: +49-176-60161611                                                                    
E-mail: micaela.sandstede@bmw.de

Munich. The five current MINI John Cooper Works models symbolize pure driving fun in its most powerful form and a unique driving experience. With the MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, two fully electric John Cooper Works models are now part of the MINI product portfolio for the first time. The powerful electric drives open a new chapter in the brand's long history and demonstrate its ongoing commitment to performance and innovation. The MINI John Cooper Works and the MINI John Cooper Works Convertible provide driving fun with a powerful TwinPower Turbo engine. In the MINI John Cooper Works Countryman ALL4, enthusiasts can also enjoy driving off-road thanks to the ALL4 all-wheel drive.

The MINI John Cooper Works Electric and the MINI John Cooper Works Aceman: Electric high performance in a new dimension.
The vehicle architecture of the fully electric MINI models is perfectly suited for the brand's consistently performance-oriented character. The MINI John Cooper Works Electric (combined power consumption: 15.6-15.3 kWh/100 km according to WLTP; combined CO2 emissions: 0 g/km; range in km according to WLTP: 371 - 363) and the MINI John Cooper Works Aceman (combined power consumption: 16.4-16.0 kWh/100 km according to WLTP; combined CO2 emissions: 0 g/km; range in km according to WLTP: 355 - 344) have up to 190 kW/258 hp and 350 Nm of instantly available system torque. Both models provide an additional 20 kW of motor power via an electric boost function, allowing for particularly dynamic acceleration. The JCW-specific suspension tuning maximizes the typical MINI go-kart feeling and guarantees agile handling. High-performance tires are part of the standard equipment of both models.

Exclusive equipment details emphasize the emotional connection to the brand's traditional motorsport heritage. These include the red-white-black John Cooper Works logo in the style of a checkered flag from motorsports, as well as a JCW-specific Multitone Roof with a red-black color gradient. Black side skirts, model-specific aeroblades at the C-pillar, and the accentuated rear spoiler optimize the aerodynamics for increased range. The three-door MINI John Cooper Works Electric achieves 371 kilometers, while the five-door MINI John Cooper Works Aceman can drive up to 355 kilometers on a single battery charge.

MINI John Cooper Works and MINI John Cooper Works Convertible: Legendary go-kart feeling with powerful acceleration.
A four-cylinder TwinPower Turbo engine with a displacement of two liters, 170 kW/231 hp, and 380 Nm of torque offers maximum driving fun and top performance in both the MINI John Cooper Works (combined fuel consumption: 6.8 - 6.5 l/100 km; combined CO2 emissions: 154 - 147 g/km according to WLTP) and the MINI John Cooper Works Convertible (combined fuel consumption: 7.1 - 6.8 l/100 km; combined CO2 emissions: 161 - 155 g/km according to WLTP). The sportily tuned dual-clutch automatic transmission translates the engine power into particularly dynamic gear changes. The MINI John Cooper Works takes 6.1 seconds and the MINI John Cooper Works Convertible 6.4 seconds to sprint from 0 to 100 km/h. The top speed of the MINI John Cooper Works is 250 km/h, the MINI John Cooper Works Convertible reaches 245 km/h. For boundless open-air driving pleasure, the softtop of the Convertible can be fully retracted in just 18 seconds at speeds of up to 30 km/h.

The large octagonal high-gloss black front grille with wide air vents for efficient engine cooling and the modern JCW logo dominates the front view of both models. Red-colored inserts in the side air inlets on the front apron underscore the motorsport-oriented design for maximum performance. In the center of the black rear diffuser, the centrally positioned tailpipe emphasizes the character of the two top athletes.

MINI John Cooper Works Countryman ALL4:
Extraordinary driving fun on any terrain.
As the largest model, the MINI John Cooper Works Countryman with ALL4 all-wheel drive (combined fuel consumption: 8.3 - 7.8 l/100 km according to WLTP; combined CO2 emissions: 187-177 g/km) stands for a unique combination of style, power, and adventurous spirit. The powerful engine delivers 221 kW/300 HP of power, 400 Nm of maximum torque, and a top speed of 250 km/h, making the appearance of MINI's spacious multi-talent particularly emotional.

This performance is also reflected in the powerful appearance of the MINI John Cooper Works Countryman ALL4. In the front view, aerodynamic elements with red reflectors emphasize the wide stance, while at the rear of the vehicle, vertical taillights with the John Cooper Works Signature Mode frame the upright body. Advanced assistance systems support the driver through progressive technologies. For the first time, the MINI Countryman offers partially automated Level 2 driving on highway-like routes, providing additional comfort.

Puristic Interior with motorsport accents.
The clear design of the interior in the new MINI John Cooper Works models is characterized by JCW-specific equipment details in red and black. The black JCW sports steering wheel with red decorative stitching and a six o'clock spoke made of black and red fabric provides excellent grip. The JCW sports seats offer secure support during dynamic driving. The combination of black leatherette with multi-colored knitted material in the shoulder area and red accent stitching picks up the color pattern of the knitted surface of the dashboard. In all MINI John Cooper Works models, the brilliant sound of the exclusive Harman Kardon sound system enhances the driving experience as standard.

Advanced technology for maximum and comfortable driving pleasure.
The JCW-specific go-kart mode expands the selection options of the MINI Experience Modes in the vehicles of the new MINI John Cooper Works family with additional motorsport flair. The steering is set to a more direct setting, the accelerator pedal responds faster to commands for increased driving fun. Accordingly, the high-resolution OLED display provides additional performance-related data such as torque, power output, and current g-force.

For all MINI John Cooper Works models, the Digital Key Plus provides a convenient digital vehicle key on the smartphone. This allows the vehicle to be comfortably unlocked or locked without having to pick up the smartphone. For the MINI John Cooper Works Electric as well as the MINI John Cooper Works Aceman, the Remote Parking function also offers a convenient option to park and unpark the vehicle via the smartphone.

Long racing tradition with legendary successes.
The history of MINI John Cooper Works dates back to the year 1961. The John Cooper recognized the competitive potential of the classic Mini long before anyone else. By installing a more powerful engine, new brakes, and a more direct steering, he turned the modest small car into a race car that made the giants of the rally scene tremble in the 1960s. The three overall victories at the legendary Rallye Monte Carlo in 1964, 1965, and 1967 are among the absolute highlights of the classic Mini's racing career. The current generation now carries the successful racing history into the future. Most recently with the impressive class victory of a prototype based on the new MINI John Cooper Works at the legendary 24-hour race at the Nürburgring. Regardless of the model, all high-performance vehicles in the new MINI John Cooper Works family exude one decisive characteristic: the enthusiasm for top performance.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Este lançamento representa um marco importante na história da MINI, combinando o legado desportivo da marca com tecnologia de ponta para oferecer uma performance aprimorada, estilo distinto e uma versatilidade única. Esta nova gama foi desenvolvida para os entusiastas da condução que procuram uma experiência emocionante, tanto nas ruas da cidade como na pista.

Com uma herança de mais de 60 anos, a MINI continua a honrar o espírito de corrida de John Cooper, um pioneiro no automobilismo britânico que transformou a MINI num ícone automóvel. Hoje, o compromisso da MINI com a performance é mais forte do que nunca, visível na nova gama JCW, que promete mais potência e agilidade em todas as condições de condução.

Gama de modelos expandida: potência e personalização

A nova gama MINI JCW oferece uma variedade de veículos que satisfazem diferentes preferências e estilos de condução. Com várias configurações, a linha inclui opções que combinam o tamanho compacto característico da MINI com um design arrojado e uma performance excecional:

•            MINI JCW Hatchback: Um carro compacto e ágil que traz o espírito da condução desportiva para o dia a dia.

•            MINI JCW Cabrio: Oferece o prazer de condução ao ar livre, mantendo a performance dinâmica esperada de um JCW.

•            MINI JCW Clubman: Um modelo desportivo e espaçoso que combina versatilidade com o toque desportivo da MINI, equipado com tração integral avançada.

•            MINI JCW Countryman: O modelo mais robusto e aventureiro da MINI, com maior altura ao solo e um interior espaçoso, ideal para qualquer aventura.

Com esta nova gama, a MINI oferece uma escolha mais vasta, permitindo experimentar a conhecida performance e manobrabilidade da MINI em diferentes tipos de veículos. Cada modelo apresenta opções de personalização que permitem aos condutores ajustar o veículo ao seu estilo de vida, desde cores e acabamentos interiores até ao design das jantes e extras de performance.

Performance redefinida: potência turbo e precisão na condução

Todos os modelos da nova linha JCW estão equipados com motores turbo de alta potência, garantindo uma aceleração ágil e uma performance de topo. Os motores, com potências até 231 cavalos, foram projetados para maximizar o binário e a eficiência, enquanto os sistemas de chassis e suspensão otimizados proporcionam uma precisão de manobra incomparável. Contam também com sistemas de travagem avançados, desenvolvidos para lidar com a alta performance de cada modelo, garantindo segurança e controlo máximo.

Entre as melhorias na performance destacam-se:

•            Suspensão adaptativa: Um sistema de suspensão aprimorado que oferece um equilíbrio entre conforto e desporto, com opções de amortecimento adaptativo que respondem às condições da estrada e à condução.

•            Direção de precisão: A direção redesenhada proporciona uma resposta mais ágil, permitindo ao veículo manobrar com precisão e agilidade.

•            Sistema de travagem avançado: Travões de alta performance, de maior dimensão, garantem uma desaceleração rápida e um controlo total, essencial na alta velocidade dos modelos JCW.

O sistema de tração integral inteligente ALL4, disponível em modelos selecionados, adapta-se a diferentes superfícies de condução, melhorando a tração e estabilidade do veículo mesmo em condições climáticas mais desafiantes.

Design sofisticado com espírito desportivo

Os novos modelos MINI JCW apresentam elementos de design exclusivos que refletem a sua herança no automobilismo. Os modelos JCW são caracterizados por uma grelha frontal mais agressiva e aerodinâmica, maiores entradas de ar e emblemas exclusivos JCW. Estas atualizações são complementadas por uma seleção de cores arrojadas e jantes de liga leve de 18 e 19 polegadas, projetadas para reduzir peso e otimizar a performance. Os interiores são equipados com materiais de alta qualidade, incluindo bancos desportivos em pele, um volante multifuncional e ecrãs digitais com layouts personalizáveis.

Os condutores podem desfrutar de um sistema de infotainment intuitivo que oferece atualizações de trânsito em tempo real, integração sem fios com smartphones e uma variedade de funcionalidades de assistência ao condutor. Desde o controlo de cruzeiro avançado até ao assistente de estacionamento, a linha JCW incorpora a mais recente tecnologia para aprimorar a experiência de condução.

Uma Nova Era de MINI John Cooper Works: Mais do Que Apenas Performance

Além de performance e design, a MINI mantém o foco na sustentabilidade e nas soluções de mobilidade inovadoras. A nova gama JCW reflete o compromisso da MINI em reduzir emissões e adotar materiais ecológicos, alinhando-se com a visão do BMW Group para um futuro sustentável na indústria automóvel. Os novos modelos JCW estão também equipados com funcionalidades de conectividade avançada, permitindo atualizações de software "over-the-air" e assegurando que o sistema do veículo permanece atualizado com as mais recentes melhorias e funcionalidades.

Os novos modelos MINI John Cooper Works deverão estar disponíveis no início de 2025. Os detalhes de preços serão anunciados mais perto da data de lançamento, com pacotes de personalização para satisfazer as várias preferências dos clientes.

Paris. Parallel to the market launch of the new BMW 1 Series, the new BMW X3 and the new BMW M5, the BMW Group will present the next steps in its unchanged product strategy at the Mondial de l'Auto Paris 2024. The focus is on the world premieres of the first all-electric MINI John Cooper Works models and the first joint motor show appearance of the latest concept studies of the BMW Neue Klasse, which will go into series production in 2025.

“The BMW Group is demonstrating its pioneering role in electric mobility at the Mondial de l'Auto Paris with a cross-segment range of electrified vehicles. Thanks to our attractive BEV product portfolio, we are able to grow our all-electric sales even in a demanding market environment. In the European market, we were even able to gain market share with the BMW brand,” says Jochen Goller, member of the Board of Management of BMW AG, responsible for Customers, Brands, Sales.

What BMW M is to BMW, JCW is to MINI. 
The new all-electric MINI John Cooper Works models.
With the world premiere of the all-electric MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, the brand's long racing history is transferred to the here and now with innovative power. The two models effortlessly transfer motorsport expertise from the race track to the road. In addition to the exclusive, sporty design

and optimised aerodynamic driving characteristics, MINI fans can also look forward to the brand's hallmark agile handling. Click [here] for more information.

The roll-out of electrification to the John Cooper Works brand within MINI transmits another strong signal on how the BMW Group is committed to electric driving as a strategic direction.

At the same time, the Mondial de l'Auto Paris 2024 marks the ideal starting point for intensified communication in the further ramp up for BMW Neue Klasse, due for launch in 2025.

First joint appearance of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X.
BMW is showing two Neue Klasse Vision Vehicles in Paris, which provide an outlook on the wide range of BMW's future model portfolio.
The BMW Vision New Class is a sporty electric sedan for the premium mid-range. The BMW Vision New Class X transfers the philosophy and technology of the future generation of vehicles to the Sports Activity Vehicle segment.

"With the two vision cars for Neue Klasse we are showing how we are going to change the look & feel of the BMW brand. Many aspects of our cars will be completely new and yet we believe that the Neue Klasse will reflect the very essence of the BMW brand", says Adrian van Hooydonk, head of BMW Group Design.

Both vehicles are characterized by a clear, reduced design language. In the interior, the next generation of BMW iDrive enables intuitive interaction between driver and vehicle. The combination of BMW Panoramic Vision, 3D Head-Up Display, Central Display and the new multifunction steering wheel redefine the BMW driver orientation. Click [here] for more information.

The new BMW iX2 features in-car entertainment highlight UNO® Car Party! And Paramount+.
With UNO® Car Party! in the BMW iX2, the BMW Group is showing the next in-car gaming highlight. Since the end of August 2024, the game has already been available in over 500,000 BMW and MINI vehicles via the AirConsole platform. In addition, it was only at the beginning of October that the BMW Group brought the popular subscription streaming service Paramount+ into the vehicle, offering subscribers access to a wide range of blockbusters, new originals and hit series such as Star Trek Discovery. Customers have access to in-car entertainment highlights in their vehicles with BMW and MINI Operating System 9 in conjunction with BMW Digital Premium or the MINI Connected Package*.

*Paramount+ subscription is not part of BMW Digital Premium/MINI Connected Package.

In addition to the outlook for the BMW Neue Klasse and new digital services, also hydrogen technology is key topic at the Mondial de l'Auto Paris 2024, as a further expression of the BMW Group's open technology drive strategy.

BMW will launch its first hydrogen-powered production model in 2028. 
After successfully testing the BMW iX5 Hydrogen pilot fleet worldwide, the BMW Group is now preparing for series production of vehicles with hydrogen drive systems in 2028. The series production models will be integrated into BMW’s existing portfolio. Hydrogen is recognized as a promising future energy carrier of the future, actingas an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid.

Click [here] for more information.

The BMW Group is also showing the complete all-electric BMW and MINI product portfolio at Mondial de l'Auto Paris 2024. It now consists of more than 15 models, which cover all major market segments.

The motor show presentation is rounded off with the electric two-wheelers from BMW Motorrad for urban areas. Click [here] for more information.

The BMW Group stand at Mondial de l'Automobile Paris 2024 covers an area of 1,300 square metres. The fair is open to trade visitors on 14 October and to the general public from 15 to 20 October 2024.

The exterior appearance is rounded off by white roof and mirror caps, the high-gloss black radiator grille surround, and the 17" U-Spoke rims, which form a perfect complement to the bright exterior color. The sporty side of the MINI continues in the interior: Vescin synthetic leather seats in black/blue, sports steering wheel and the head-up display form the ideal, sporty reserved counterpart to the exciting outdoor appearance. The typical MINI go-kart feeling finally makes the MINI Cooper E the perfect, all-electric companion.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson Product Communication MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com 

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

MINI is set to make a thrilling appearance at this year's Goodwood Festival of Speed, showcasing two John Cooper Works models that are sure to excite enthusiasts.  

Making its debut is the completely new and never-before-seen MINI John Cooper Works E PROtotype, the first ever electric John Cooper Works model. 

This groundbreaking electric vehicle will be driven by none other than Charlie Cooper, adding to the excitement of legendary Hillclimb.

In addition, MINI will present the petrol-powered next-generation MINI John Cooper Works PROtotype #317, the car that triumphed in its class at this year's 24 Hours of Nürburgring race and which was prepared by Bulldog Racing from Nürburg.

In celebration of the Mini Cooper S's historic victory at the 1964 Rallye Monte Carlo 60 years ago, both racecars boast a unique camouflage designed by the MINI Design Team, featuring the iconic “37” logo. This emblem honors MINI’s rich motorsport heritage and commemorates this significant milestone.

Both models will have their official premieres this autumn, offering a glimpse into the future of performance for the iconic brand.

In case of queries, please contact:
Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Munich. The MINI John Cooper Works E PROtotype marks a significant milestone as the first-ever electric MINI John Cooper Works model. Featuring a striking design and advanced electric powertrain, this prototype embodies MINI's commitment to innovation and electromobility.

Celebrating its world premiere later this year, the MINI John Cooper Works E represents a bold move in MINI's evolution, combining the brand's rich heritage with cutting-edge technology. The future John Cooper Works lineup will include both petrol and all-electric models.

In a nod to MINI’s historic victory of the Mini Cooper S at the 1964 Rallye Monte Carlo 60 years ago, the racecar features a distinctive camouflage designed by the MINI Design Team, and the “37” logo, commemorating this milestone achievement. This emblem serves as a homage to MINI’s rich motorsport tradition.

The dynamic premiere at the Goodwood Festival of Speed offers a glimpse of the future of high-performance electric vehicles, showcasing MINI's iconic design and engineering prowess. Fans and automotive enthusiasts alike can expect an unforgettable showcase of the MINI John Cooper Works E PROtotype’s capabilities as it tackles the challenging hill climb.

The Goodwood Festival of Speed is being held over four days from 11-14 July 2024.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

The timeless Melting Silver exterior color and the modern look of the Classic Trim give the MINI a superior appearance. Whether in the historic old town or in the mountain ranges of Greece — the Countryman SE ALL4 is also visually multi-talented. The versatility of the MINI is ideally emphasized by the 18" Asteroid Spoke rims, roof rails and black panoramic glass roof. 313 hp guarantee typical MINI driving pleasure at all times — electric and locally emission-free. A range of up to 432 km and all-wheel drive complement the repertoire of the new MINI Countryman SE ALL4 perfectly.

In case of queries, please contact:
Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

With a range of up to 402 kilometers according to the WLTP test cycle, the MINI Cooper SE in Classic Trim promises a long and locally emission-free driving experience in iconic MINI style. The Classic Trim accentuates the timeless design with details such as a high-gloss black grille frame and synthetic Vescin leather seats with a perforated houndstooth pattern. The vehicle is rounded off by modern highlights such as LED headlights, a panoramic roof, and the new OLED display.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

With a range of up to 402 kilometers according to the WLTP test cycle, the new MINI Cooper SE promises long and locally emission-free driving fun with the typical MINI go-kart feeling. The MINI Cooper SE equipped with the Favoured Trim, shown here in Blazing Blue with a contrasting white roof, is the most expressive trim that impresses with its modern and sophisticated design. The individual style of the vehicle is emphasized by details such as the Vibrant Silver grille frame, LED headlights, and a panoramic glass roof. Synthetic Vescin leather sports seats, textile surfaces and a cutting-edge OLED display complete the interior look.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI

Phone: +49-89-382-38072

E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI

Phone: +49-89-382-23662

E-mail: andreas.lampka@mini.com

Munich. With 218 electrically generated hp (160 kW) and 330 Newton metres of maximum torque, the MINI Cooper SE (electricity consumption combined: 14.7 - 14.1 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km) is way out in front with zero emissions, especially with its ability to sprint from 0 to 100 km/h in 6.7 seconds. The high-voltage battery installed in the MINI Cooper SE with an energy content of 54.2 kWh enables a range of up to 402 kilometres as determined in the WLTP test cycle. To give your MINI a particularly sporty look it can be ordered in John Cooper Works Trim. With many details the equipment variant emphasises the brand's motorsport genes – achieved through numerous racing successes, including three victories at the Monte Carlo Rally in the 1960s.

“The all-electric MINI Cooper SE in the new John Cooper Works Trim combines a passion for iconic design, legendary performance and sustainable mobility. It is the epitome of efficiency and driving pleasure”, says Stefanie Wurst, Head of the MINI brand.

Individual front and rear design with a motorsport look.

The new John Cooper Works logo, which is characterised by clear outlines, stands out particularly well with its traditional red, white and black colour scheme and the symbolised chequered flag on the octagonal front grille. The powerful appearance of the MINI Cooper SE in JCW Trim is achieved, among other things, by 18-inch wheels in Lap Spoke 2-tone design with ten spokes each and JCW brake callipers in eye-catching red. Bonnet stripes on the body emphasise the sporty character.

As standard the MINI Cooper SE in JCW Trim includes striking diffusers at the front and rear. The radiator grille surround and logo are finished in high-gloss black. Visual highlights include the contrasting roof and the mirror caps in Chilli Red.

The MINI LED headlights have individual light signatures. With the selected JCW signature, the front lights only show two horizontal stripes as daytime running lights and emphasise the minimalist design of the new MINI Cooper SE. The graphics of the matrix rear lights underline the width of the rear of the vehicle.

Racing-inspired interior.

The JCW seats combine synthetic leather with red stitching and multi-coloured knitted material in the shoulder section. The black and red colour concept is continued on the 2d-knit covering the interior of the door and the dashboard – the passenger side of which is adorned with the JCW-specific pattern in style of a chequered flag.

The central, high-resolution OLED display with a diameter of 240 mm bundles vehicle-related data and provides information on navigation, media, telephone and climate settings. With the MINI Experience Modes, it offers new possibilities for individualisation. These include the John Cooper Works-inspired GO-KART Mode, which colours the display and interior lighting anthracite red. In addition to the special GO-KART sound, the optimised throttle response of the accelerator pedal in this mode enhances the sporty driving experience.

New driver assistance systems and efficient charging.

With 12 ultrasonic sensors and four surround cameras, Parking Assistant Plus simplifies parking and identifies free parking spaces. The advanced EXPLORE Mode offers a unique solution for this vehicle segment: it allows parking via smartphone without the driver having to sit in the MINI.  A significant plus in convenience when parking space is tight at the side.

Fast charging with direct current is possible with up to 95 kW. This means that the battery can be charged from 10 per cent to 80 per cent in just under 30 minutes at a quick-charging station. The high-voltage battery is charged with 11 kW using alternating current. When navigation is activated, the high-voltage battery of the MINI Cooper SE is prepared to the ideal temperature for efficient charging depending on the weather conditions. The advantage: a significantly shorter charging time, especially at low outside temperatures.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI 
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Munich. With the idea of a vehicle that offers passengers as much space as possible in the interior with compact dimensions, MINI revolutionised individual mobility 64 years ago. Since then, the brand has focused on maximum driving pleasure with a minimum footprint. Characterised by a modern, digital and unmistakable design, the new MINI Cooper SE combines innovative technology with the traditional MINI DNA. In the fifth model generation of the MINI three-door, this includes a new world of digital experiences in the interior as well as modern assistance systems for the mobility of the future.

 "The MINI Cooper SE embodies the innovative power of MINI. With its dynamic design, sustainable performance and go-kart feel, it sets new standards in electric mobility," says Stefanie Wurst, Head of the MINI Brand.

All-electric driving fun with an enhanced go-kart feeling.
With 160 kW/218 hp and a maximum torque of 330 Nm, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds. The high-voltage battery with 54.2 kWh energy content placed in the vehicle floor enables a range of 402 kilometres determined in the WLTP test cycle. The excellent driving dynamics are based on the slightly increased track width as well as a wider wheelbase.

With fast charging with direct current of up to 95 kW, just 30 minutes are enough to charge the battery from 10 percent to 80 percent. The customer can optimise the charging process at any time with easy-to-understand settings and conveniently view them via the MINI App.

Even more expressiveness thanks to MINI LED headlights with Signature Modes.
Together with the newly designed octagonal front grille, the iconic round headlights define the striking face of the all-electric MINI Cooper SE. LED headlights with optional light signatures emphasise the vehicle's character and enhance its individual expression. The differently designed light modes start and end with a specially orchestrated welcome or goodbye animation.

The compact silhouette is characterised by typical MINI proportions. These include short overhangs, a short bonnet and a contrasting long wheelbase. This exciting appearance makes the MINI Cooper SE stand out in the urban jungle with classic design features and a contemporary aesthetic. The new, modern MINI design also characterises the clear surfaces of the rear section with flush tail lights.

Reduced to the essentials, the new MINI Cooper SE gains not only a strong presence and increased dynamics, but also additional efficiency. Thanks to the further optimised aerodynamic properties, the vehicle achieves a cW value of 0.28.

Emotional design in the interior for an immersive user experience.
The new minimalist interior in the MINI Cooper SE impresses with digital, immersive and warm characteristics. Fewer components, which are cleverly designed and implemented to a high standard, successfully transport the famous design of the classic Mini into the present. The purist interior of the new MINI is structured by the round OLED display, the characteristic toggle switch bar and the newly designed steering wheel. The curved dashboard is made of textile surfaces for the first time and characterises the feel-good atmosphere of the new MINI Cooper SE.

In the cockpit, the central, high-resolution OLED display sets a new standard. The new central instrument is both an experience and a comfort centre, and in the new MINI Cooper SE it moves closer to the driver for convenient operation.

Numerous functions such as navigation, telephony and entertainment can be operated with the brand's first fully-fledged voice assistant. The voice-controlled interaction takes place on the round OLED display in the form of an animation of graphic elements, typography and an avatar.

MINI Experience Modes and four newly designed trims offer a wide range of customisation options.
The MINI Experience Modes give the interior even more expressiveness through new solutions and take individualisation in the MINI Cooper SE to a new level. Each mode has specially designed backgrounds that look lively and high-quality with the greatest possible freedom from distraction. The MINI Projector can be used to immerse the dashboard in atmospheric colour worlds and patterns that are matched to the Experience Mode selected. The unique, immersive experience of projection, ambient lighting and MINI Interaction Unit extends into the door panels.

New driver assistance systems make everyday driving easier.
With 12 ultrasonic sensors and four surround cameras, the MINI Parking Assistant Plus simplifies parking and can identify possible parking spaces more clearly. TheExplore Mode also offers a unique solution for the vehicle segment. This allows the new MINI Cooper SE to be easily controlled and parked from the outside using a smartphone if the space at the side is too small for entry.

Once parked, the Remote 360 option allows the surroundings of the parked vehicle to be viewed via the MINI App, thus increasing safety. Shared moments can be captured by the snapshot function of the interior camera and transferred to the smartphone via WiFi Direct. The innovative MINI Digital Key Plus option also turns the smartphone into a digital key and facilitates car sharing. Numerous individual vehicle settings can be stored in this way, each ensuring a personalised vehicle experience.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

Munich. With the idea of a vehicle that offers passengers as much space as possible in the interior with compact dimensions, MINI revolutionised individual mobility 64 years ago. Since then, the brand has focused on maximum driving pleasure with a minimum footprint. Characterised by a modern, digital and unmistakable design, the new MINI Cooper SE combines innovative technology with the traditional MINI DNA. In the fifth model generation of the MINI three-door, this includes a new world of digital experiences in the interior as well as modern assistance systems for the mobility of the future.

 "The MINI Cooper SE embodies the innovative power of MINI. With its dynamic design, sustainable performance and go-kart feel, it sets new standards in electric mobility," says Stefanie Wurst, Head of the MINI Brand.

All-electric driving fun with an enhanced go-kart feeling.
With 160 kW/218 hp and a maximum torque of 330 Nm, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds. The high-voltage battery with 54.2 kWh energy content placed in the vehicle floor enables a range of 402 kilometres determined in the WLTP test cycle. The excellent driving dynamics are based on the slightly increased track width as well as a wider wheelbase.

With fast charging with direct current of up to 95 kW, just 30 minutes are enough to charge the battery from 10 percent to 80 percent. The customer can optimise the charging process at any time with easy-to-understand settings and conveniently view them via the MINI App.

Even more expressiveness thanks to MINI LED headlights with Signature Modes.
Together with the newly designed octagonal front grille, the iconic round headlights define the striking face of the all-electric MINI Cooper SE. LED headlights with optional light signatures emphasise the vehicle's character and enhance its individual expression. The differently designed light modes start and end with a specially orchestrated welcome or goodbye animation.

The compact silhouette is characterised by typical MINI proportions. These include short overhangs, a short bonnet and a contrasting long wheelbase. This exciting appearance makes the MINI Cooper SE stand out in the urban jungle with classic design features and a contemporary aesthetic. The new, modern MINI design also characterises the clear surfaces of the rear section with flush tail lights.

Reduced to the essentials, the new MINI Cooper SE gains not only a strong presence and increased dynamics, but also additional efficiency. Thanks to the further optimised aerodynamic properties, the vehicle achieves a cW value of 0.28.

Emotional design in the interior for an immersive user experience.
The new minimalist interior in the MINI Cooper SE impresses with digital, immersive and warm characteristics. Fewer components, which are cleverly designed and implemented to a high standard, successfully transport the famous design of the classic Mini into the present. The purist interior of the new MINI is structured by the round OLED display, the characteristic toggle switch bar and the newly designed steering wheel. The curved dashboard is made of textile surfaces for the first time and characterises the feel-good atmosphere of the new MINI Cooper SE.

In the cockpit, the central, high-resolution OLED display sets a new standard. The new central instrument is both an experience and a comfort centre, and in the new MINI Cooper SE it moves closer to the driver for convenient operation.

Numerous functions such as navigation, telephony and entertainment can be operated with the brand's first fully-fledged voice assistant. The voice-controlled interaction takes place on the round OLED display in the form of an animation of graphic elements, typography and an avatar.

MINI Experience Modes and four newly designed trims offer a wide range of customisation options.
The MINI Experience Modes give the interior even more expressiveness through new solutions and take individualisation in the MINI Cooper SE to a new level. Each mode has specially designed backgrounds that look lively and high-quality with the greatest possible freedom from distraction. The MINI Projector can be used to immerse the dashboard in atmospheric colour worlds and patterns that are matched to the Experience Mode selected. The unique, immersive experience of projection, ambient lighting and MINI Interaction Unit extends into the door panels.

New driver assistance systems make everyday driving easier.
With 12 ultrasonic sensors and four surround cameras, the MINI Parking Assistant Plus simplifies parking and can identify possible parking spaces more clearly. TheExplore Mode also offers a unique solution for the vehicle segment. This allows the new MINI Cooper SE to be easily controlled and parked from the outside using a smartphone if the space at the side is too small for entry.

Once parked, the Remote 360 option allows the surroundings of the parked vehicle to be viewed via the MINI App, thus increasing safety. Shared moments can be captured by the snapshot function of the interior camera and transferred to the smartphone via WiFi Direct. The innovative MINI Digital Key Plus option also turns the smartphone into a digital key and facilitates car sharing. Numerous individual vehicle settings can be stored in this way, each ensuring a personalised vehicle experience.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

Oxford. BMW Group has announced today a new investment of more than £600 million in the MINI factories at Oxford and Swindon. “With this new investment we will develop the Oxford plant for production of the new generation of electric MINIs and set the path for purely electric car manufacturing in the future,” says Milan Nedeljković, Member of the Board of Management of BMW AG responsible for production.

The Oxford plant is gearing-up to build two new all-electric MINI models from 2026, the MINI Cooper 3-door and the compact crossover MINI Aceman. By 2030 production volume will be exclusively electric and the BMW Group will have spent over £3bn on its Swindon, Hams Hall and Oxford plants since 2000.
This development has been supported by the UK Government and will help to secure jobs at the Oxford manufacturing plant and at the body-pressing facility in Swindon.

Business and Trade Secretary Kemi Badenoch says, “This decision is a big vote of confidence in the UK economy and the work of this Government to ensure the continued strength of our world-leading automotive sector. We are proud to be able to support BMW Group’s investment, which will secure high-quality jobs, strengthen our supply chains and boost Britain’s economic growth.”

Oxford to remain the Home of MINI.
The Oxford plant celebrated its 110th anniversary this year and has been successfully producing the current MINI Electric since 2019, where it is fully integrated into the production line with the conventional (ICE) models.

Stefanie Wurst, Head of the MINI brand, says, “MINI has always been aware of its history – Oxford is and remains the heart of the brand. I am delighted that the two new, fully electric MINI models – the MINI Cooper and MINI Aceman – are also being produced in Oxford, thereby confirming our path to a fully electric future. The continuing high demand for our locally emission-free vehicles shows the openness of the global MINI community to electromobility, which we will be able to serve optimally, also thanks to Oxford”.

MINI accelerates toward full electrification with new model line-up and enhanced production network.
The MINI Plant Oxford currently produces the MINI 3-door, the MINI 5-door as well as the MINI Clubman and the MINI Electric. From 2024 the plant will start producing the next generation MINI 3-door and MINI 5-door with combustion engines, as well as the new MINI Convertible, before they are joined by the new all-electric vehicles in 2026 – the MINI Cooper 3-door and the MINI Aceman.

The factory will reach a production capacity of around 200,000 cars per year in the medium term, with ICE and battery electric vehicles initially being built on the same production line. From 2030, the Oxford Plant will produce all-electric MINI models exclusively.

In a few weeks, production of the new MINI Countryman will begin at the BMW Group plant Leipzig. This larger crossover model in the MINI line-up, will be offered with both pure electric drive and combustion engines.

Production of the next generation all-electric MINI Cooper 3-door and MINI Aceman will begin in China. The new manufacturing plant in Zhangjiagang, Jiangsu Province is based on a joint venture with Great Wall Motor. Exports will begin in early 2024.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-151-60138072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-175-4381050
E-mail: andreas.lampka@mini.com

Martina Hatzel, Spokesperson Production Network BMW Group
Phone: +49-151-60111966
E-mail: Martina.Hatzel@bmwgroup.com

O novo MINI Cooper e o novo MINI Countryman são as mais recentes apostas da marca no caminho para a eletrificação, apresentadas este mês no International Motor Show (IAA), em Munique.

A quinta geração do novo MINI Cooper chega nas variantes Cooper E e Cooper SE, 100% elétricos, no qual se destaca a tradição da marca com o design característico do MINI. Este modelo mantém-se verdadeiramente único, pois consegue preservar a sua história e tradição ao mesmo tempo que evolui de acordo com os novos padrões técnicos ao longo de mais de 60 anos.

O novo MINI Cooper combina a mobilidade livre de emissões com uma experiência única de condução urbana, repleta do característico "go-kart feeling". Esta característica proporciona aos utilizadores uma notável melhoria na resposta do veículo em condução dinâmica, assim como um significativo incremento na precisão da direção.

A nova geração do MINI Countryman revela um crescimento notável em comparação com o seu antecessor. Ganha seis centímetros em altura e treze centímetros em comprimento. Esta expansão não se traduz apenas em maiores dimensões, mas também em maior conforto e segurança. Além disso, o veículo está preparado para enfrentar não apenas os ambientes urbanos, mas também aventuras fora de estrada, graças ao sistema de tração integral.

Nesta nova versão, o design, a tecnologia e a experiência digital ganham maior relevância. O design foi otimizado para melhorar a aerodinâmica e reduzir o consumo de energia. Na nova geração, o MINI Countryman é o primeiro veículo a contar com sistemas de assistência de nível 2, que permitem uma condução semi-automática.

A bateria do novo MINI Countryman pode ser carregada em corrente alternada com 22 kW. O carregamento rápido com corrente contínua é possível em ambos os modelos elétricos com 130 kW. Isto significa que, em cerca de 30 minutos de carregamento numa estação de carregamento rápido, será possível carregar a bateria de 10% a 80%.

“Estes novos modelos vêm reforçar a vontade da MINI de adaptar a mobilidade elétrica aos mais diversos estilos de vida, mas também de investir no design do interior do veículo e na experiência de condução”, explica Stefanie Wurst, Head da MINI.

No interior de ambos os modelos, toda a informação relevante é projetada no Head-up Display. Já o Display OLED Central, com 24cm de diâmetro, define um novo padrão com a sua alta resolução e, pela primeira vez, num formato redondo. Este ícone central é a característica-chave do interior, expandindo o clássico instrumento redondo do modelo anterior. Assim, garante-se uma experiência de condução imersiva, contando também com o MINI Operating System 9 no que diz respeito à digitalização.

Desta forma, os novos modelos integram um design com caráter urbano, inovador e personalizável, com ecrãs de alta resolução e controlo por voz otimizado, como é o caso do novo Assistente Pessoal Inteligente MINI, que pode ser ativado ao dizer "Hey MINI".

Por fim, os novos MINI Cooper e MINI Countryman elétricos são não apenas um testemunho do compromisso contínuo da MINI com a inovação e a mobilidade elétrica, mas também uma prova viva do seu forte compromisso com a sustentabilidade. A marca MINI está determinada não só a proporcionar uma emocionante experiência de condução, mas também a liderar o caminho para um futuro mais limpo e sustentável. Esta visão de sustentabilidade está intrinsecamente ligada à sua identidade, refletindo-se em todos os aspetos da filosofia e design da MINI, desde a escolha de materiais e eficiência energética até à redução de emissões. Assim, a MINI não apenas escreve um novo capítulo na sua história, mas também contribui para um planeta mais verde e saudável para as gerações vindouras.

With the top down, you can enjoy the open-air go-kart feeling in the MINI Cooper SE Convertible. The vehicle not only impresses on narrow coastal roads, but the performance of the all-electric convertible can also be tested on the mountainous roads of Mallorca. The 135 kW/184 hp electric motor favours agile and easily controllable handling.

In combination with its unmistakable design and the 17" aluminium rims in Electric Power Spoke 2-tone design, the MINI Convertible SE convinces in all areas.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

O primeiro Cabrio de 4 lugares puramente elétrico do segmento premium é MINI. O que começou por ser um concept vai agora tornar-se uma experiência de condução, tão real quanto inovadora.

Do conceito ao número de unidades disponíveis, esta é uma série limitada muito especial. O novo modelo será produzido nos Países Baixos estando a chegada das primeiras unidades a Portugal prevista para junho. Vai ser lançado apenas na Europa e limitado a 999 unidades – com apenas 13 unidades disponíveis no nosso país.

Foi no verão de 2022 que a MINI, marca que pertence ao BMW Group, deu a conhecer o primeiro Cabrio 100% elétrico no seu segmento. Apresentado como um one-off, o MINI Cooper SE Cabrio fez um périplo pela Europa, incluindo uma apresentação exclusiva em Portugal. O feedback foi de tal maneira positivo que, oito meses depois, a MINI anuncia agora a chegada desta nova etapa na condução urbana premium, livre de emissões e agora ao ar livre.

"Há três anos lançámos o MINI Cooper SE 3 Portas totalmente eléctrico. Hoje, um em cada cinco MINI vendidos na Europa é totalmente eléctrico. Este sucesso estimulou-nos a implementar esta inovadora série do MINI Cooper SE Cabrio em apenas alguns meses. Estou encantada por podermos oferecer aos clientes de 999 MINI uma extraordinária e exclusiva sensação de condução ao ar livre", realça Stefanie Wurst, Head of MINI a nível global.

O MINI Cooper SE Cabrio está disponível em duas cores (Enigmatic Black Metalizado e White Silver Metalizado), com detalhes de linhas exteriores a surgirem em Resolute Bronze, onde se destacam a moldura da Grelha, os puxadores das portas, o puxador da porta da Bagageira e as molduras dos faróis e dos farolins. As Side Scuttles, também em Resolute Bronze, possuem a inscrição 1/999, acentuando ainda mais o carácter exclusivo desta série limitada.

Os logótipos da MINI e as letras do modelo surgem de forma elegante em preto, com o já conhecido logótipo E característico do MINI Cabrio 100% elétrico a surgir na frente e traseira do novo modelo, realçando visualmente o lado divertido de uma condução urbana livre de emissões.

Para além de inúmeras outras características, o equipamento completo é rematado no interior pelos serviços eDrive do irmão  MINI Cooper SE 3 Portas. Estes disponibilizam ao condutor, entre outros, dados sobre o consumo e dicas para um estilo de condução ainda mais económico. Toda a informação essencial é resumida no MINI Head-Up Display para que o condutor não tire os olhos da estrada. O Active Cruise Control com função Stop & Go e o MINI Driving Assistant, entre outras funcionalidades, contribuem para um maior conforto e segurança na experiência de condução.

Para tornar a condução e o go-Kart Feeling característico da marca ainda mais divertidos, o novo MINI conta também com a mesma unidade motriz do MINI Cooper SE 3 Portas, que garante 184cv e uma aceleração dos 0 aos 100 em 8,2 segundos e uma autonomia elétrica de 201 km. Estas características tornam este MINI indicado para explorar a condução em modo descapotável, para lá dos limites da cidade.

Munich. Following the positive feedback on the unique specimen presented in summer 2022, MINI is now going ahead with a small series of the all-electric MINI Cooper SE Convertible (power consumption combined: 17.2 kWh/100 km according to WLTP; combined CO₂ emissions: 0 g/km) which represents another big step in the direction of electric mobility. The world's first locally emission-free premium convertible in the small car segment shortens the transition period to the introduction of the next-generation all-electric model family. From April 2023, the MINI Cooper SE Convertible will be available in Europe in a limited number of 999 vehicles. 

"Three years ago we launched the all-electric MINI Cooper SE, and today one in five MINI sold in Europe is an all-electric MINI. This success has spurred us to implement the small series of the MINI Cooper SE Convertible within only a few months. I'm delighted that we can offer 999 MINI customers an extraordinary and exclusive open-air go-kart feeling," says Stefanie Wurst, Head of the MINI Brand.

The MINI Cooper SE Convertible is available in Enigmatic Black and White Silver. Door handles, side scuttles and the surrounds of the front and rear lights are finished in Resolute Bronze. The MINI logos and the model lettering feature in elegant Piano Black to match. The E logo familiar from the MINI Cooper SE is found on the front apron and on the rear, thereby visually underlining locally emission-free driving fun.

Further edition-specific equipment details also adorn the door sill trims and side scuttles and, with the 1 of 999 lettering emphasising the exclusive character of the limited edition open-air MINI.

MINI takes on a pioneering role with the edition-specific alloy wheels. The 17" cast alloy wheels in Electric Power Spoke 2-tone design are made of 100 percent secondary aluminium. The combination of green electricity during production and the use of the secondary raw material can significantly reduce CO2 emissions compared to conventional manufacturing processes.

Extensive interior equipment with MINI Electric Design features.
The sports seats are in MINI Yours Leather Lounge design and feature seat heating and adjustable thigh support. The multifunctional sports leather steering wheel in Nappa leather finish contributes to the fun-to-drive atmosphere and stylish driving comfort and can also be heated. In the lower steering wheel spoke, the MINI Electric Badge highlights the limited character of the all-electric convertible. The exclusive Piano Black surfaces, which can be stylishly set off by the ambient lighting, also contribute to car’s exclusive status. The design of the interior emphasises the fully electric character of the open-top four-seater with yellow colour accents, such as the yellow start-stop toggle switch. 

In addition to numerous other features, the high-quality equipment is complemented in the cockpit by the eDrive services familiar from the MINI Cooper SE. These provides the driver with information on current energy consumption, range and tips for an economical driving style. All essential information is summarised on the MINI Head-Up Display while driving. On longer journeys, the Active Cruise Control with Stop & Go function and the MINI Driving Assistant, among other features, enhance the comfort of the limited MINI Convertible with all-electric drive as standard.

Pure electrified go-kart feeling.                             
With a length of 3,850 mm, a wheelbase of 2,495 mm, 1,727 mm width and 1,427 mm height, the dimensions, including the luggage compartment with 160 l load volume, remain unchanged compared to the conventionally powered MINI Convertible. The 135 kW/184 hp electric motor comes from the BMW Group's electric mobility competence centres in Dingolfing and Landshut. Its small size enables particularly harmonious axle load distribution and favours agile and easily controllable handling. The electric drive accelerates the MINI Cooper SE Convertible smoothly from standstill to 100 km/h in 8.2 seconds.

With a range of 201 kilometres determined in the WLTP test cycle, open-air excursions are possible well beyond the city limits. Up to 30 km/h, the fully electrically powered and thus particularly quiet textile soft top in MINI Yours style with typical Union Jack pattern can be opened, closed or set as a sliding roof.

From idea to small series.
With the MINI Cooper SE Convertible, MINI highlights its flexibility and has set up the production of a small series for the first time. The MINI Cooper SE Convertible will be produced in a limited edition of 999 vehicles alongside the conventional MINI Convertible in the Netherlands.

Munich/Asheville. Sunshine, rising temperatures, fresh green scenery: Right on time for summer, MINI is presenting the all-electric MINI Cooper SE as a convertible for the first time. Not as a series production version, but as a unique specimen that shows how the path to an all-electric premium brand could continue and also electrify classic sporty open-air driving in the future. As an open four-seater, the MINI Cooper SE Convertible is the world's only premium convertible with a fully electric drivetrain in the small car segment. With this frontrunner, the British premium brand combines classic sportiness, maximum open-top driving fun and locally emission-free electric mobility for the first time.

The one-off model will be shown to the public for the first time at the traditional community event "MINI Takes the States" in the USA. The winding roads between Burlington in Vermont and Greenville-Spartanburg in South Carolina are perfect for giving the assembled MINI community a first impression of the typical MINI go-kart feeling in the outfit of a MINI Cooper SE Convertible.

The unique specimen is based on the body of the MINI Cooper S Convertible. The electrified MINI Convertible also shares the dimensions of 3,863 mm in length with a wheelbase of 2,495 mm, a width of 1,727 mm and a height of 1,415 mm. The load volume in the luggage compartment also remains unchanged at 160 l.

The drive technology comes from the BMW Group's electric mobility competence centres in Dingolfing and Landshut. The MINI Cooper SE Convertible uses the same drive components as the three-door MINI Cooper SE. The exceptionally harmonious axle load distribution due to the small electric motor favours agile and easily controllable handling. With the top down now in the future, too.

The 135 kW/184 hp electric motor, like in the MINI Cooper SE, transfers the agile handling with the hallmark go-kart feeling to the world of electric mobility and enables acceleration from a standstill to 100 km/h in 7.7 seconds. With a range of 230 kilometres determined in the WLTP test cycle, open-air excursions in urban environments as well as well beyond the city limits are possible. The MINI Cooper SE Convertible combines open-top driving fun with clever functionality. The fully electric and thus particularly quiet textile soft top can be opened and closed within 18 seconds. At the touch of a button, the soft top can be activated when driving up to 30 km/h and allows three settings: open, closed or as a sunroof.

With this one-off, MINI is appealing to the ever-growing fan community of the brand's hallmark open-air driving fun and, at the same time, electrifying the global vehicle market with another segment - sustainably, transparently and comprehensibly.  The successful transformation of the MINI brand to electric mobility is demonstrated particularly impressively by the example of the MINI Cooper SE model. With growth of plus 132%, the model was the pulse generator for the MINI brand in 2021. In Germany, the largest market for the MINI Cooper SE, almost every third MINI is already electrified. To make this enthusiasm for electrified driving sustainable, MINI makes every day charging easy and convenient. MINI Charging provides MINI drivers in Germany with flexible solutions for charging at home and at work, as well as access to one of the largest public charging networks in Europe, comprising more than 250,000 charging points.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Phone: +49-89-382-35108
E-mail jennifer.ruckenbrod@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/

Electric drive meets John Cooper Works.
“We have already shown how well driving fun and electric mobility go together with the MINI Electric,” says Bernd Körber, Head of MINI. “However, the MINI Electric Pacesetter inspired by JCW goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility. This extreme version of the MINI Electric has been developed as the Safety Car for Formula E, so is clearly not intended for use on public roads. But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: electrification and John Cooper Works are a good fit.”

Dynamism maximised  – the exterior design.

The exterior of the MINI Electric Pacesetter inspired by JCW has been purpose-built for life on the track and represents the most dynamic interpretation yet of a MINI with all-electric power. “The design is an exciting symbiosis of technical precision and emotion,” explains Oliver Heilmer, Head of MINI Design. “Here, function dictates form, and many design elements have been shaped by technical considerations. For example, we worked closely with our colleagues at BMW Motorsport to develop the form of the wheel arches and front and rear aprons, and the optimisation programme for them included weight-saving measures. This visually striking, technically precise design language gives the car its pervasive sense of emotional engagement and excitement.”

At the front of the car, classical MINI icons such as the circular headlights and hexagonal radiator grille create the familiar, easily recognisable MINI face. At the same time, signature John Cooper Works elements, such as wheel arches adapted to the car’s track width and the deep front apron with additional front splitters to the left and right, enhance the sporting visuals of the front end. The blanked off “radiator grille” and MINI Electric logo point to the electric “heart” of the Safety Car. As virtually no drive system cooling is required through the upper area of the grille, the front end is largely enclosed to aid aerodynamics. The only exceptions are the area below the grille and the eye-catching, almost squared-off apertures for brake cooling. The Safety Car’s white flashing lights are integrated harmoniously into the bonnet. Characteristic MINI bonnet stripes extend over the roof to the rear end.

Showcasing MINI’s racing genes – the flanks.

The MINI Electric Pacesetter inspired by JCW also cuts an extremely dynamic figure from the side. The interplay of geometrically accentuated spats (with carefully placed aero edges) and sporty side skirts gives the car the appearance of powering forward even before it turns a wheel. Together with the increased-diameter wheels, which almost fill the wheel arches, these elements strengthen the time-honoured MINI “stance on the wheels”. The spats and spoilers are made – or more precisely 3D printed from recycled carbon fibre – in Oxford. Yellow accent lines and surfaces on the aero elements (e.g. the spats, skirts and rear wing) provide a nod to the airflow optimisation taking place in these areas and add a visual flourish to the air deflectors and aero edges. The lightweight 18-inch forged wheels in bi-colour black-neon/orange design bring significant visual depth and added intricacy to the four-spoke items from the MINI John Cooper Works GP.

The respective colour worlds of the MINI Electric and John Cooper Works brand merge into a single statement here. The main body colour is a matt silver which extends back beyond the centre-point of the car. A high-gloss wrap with a two-stage colour gradient – from Highspeed Orange to Curbside Red met. – then covers the rest of the body to the rear. The contrast between matt and gloss surfaces brings extra smoothness to the silhouette, while the clear, diagonal separation lines between the different colours injects further dynamism. On the flanks, a chequered flag-inspired pattern shares the stage with a large MINI Electric logo, which can also be found in the radiator grille, on the roof and at the rear end. The Safety Car brief also brings regulations-specific and sponsor-related graphics, which add further visual intensity to the car’s racing character.

Broad and eye-catching – the rear.

The rear end in black and Curbside Red met. uses yellow accent surfaces to extend the eye-catching design language from the front end and flanks, and makes an extremely modern and dynamic statement. The prominent roof-mounted rear wing with air through-flow and yellow accent lines also integrates the signal light unit and was 3D printed at Plant Oxford. The flared wheel arches accentuate the car’s wide track and transition seamlessly into the pronounced rear apron. The rear apron has cut-outs around the wheels, clearing the view to the higher-grip racing tyres. Between the wheels sits an unadorned diffuser. When the car is viewed from this angle, the accents in Energetic Yellow and lack of exhaust tailpipes identify this as a car powered by an electric drive system.

Maximum reduction – the interior.

The interior is stripped back to the absolute essentials; only the front seats remain. The driver’s area consists of a certified seat with six-point belt approved for both racing and road use, a steering wheel with minimalist-design carbon fibre impact absorber and a digital instrument cluster. The central information display makes way for a carbon fibre cover here to further reduce weight. The centre console houses the gearshift lever, handbrake and controls for the necessary signal lights – all in exposed carbon fibre. The likewise pared-back carbon-fibre door panels with window and door openers contain cloth straps to make closing the doors easier. Another central feature of the interior is the welded-in roll cage, which maximises safety. And the remainder of the stripped-out interior structure is also painted in typical racing white (for functional reasons).

Bespoke 3D-printed parts for the interior.

The steering wheel’s minimalist impact absorber and the boost panel on the right-hand side of the wheel are high-quality, custom-made components, likewise the centre console cowling and door panelling on the driver’s side. Another highlight are the removable pads on the sport seat, which are likewise 3D-printed and whose innovative structure combines comfort, robustness and modularity. The thickness, hardness and colour of the pads can be adapted as required according to the physiognomy, weight and personal taste of the driver at hand.

Ready for the racetrack, helped by knowhow from BMW Motorsport.

Behind the visually powerful design of the MINI Electric Pacesetter inspired by JCW lies the expertise of BMW Motorsport. Rigorous adherence to lightweight design principles gives the Safety Car a kerb weight of approx. 1,230 kg – which makes it approx. 130 kg lighter than the standard MINI Cooper SE. The drive system – also based on that found in the MINI Cooper SE – produces 135 kW and 280 Nm (206 lb-ft), which enables the MINI Electric Pacesetter inspired by JCW to sprint from 0-100 km/h (62 mph) in 6.7

seconds (standard model: 7.3 s) and from 0-60 km/h (37 mph) in 3.6 seconds (standard model: 3.9 s). Even more important for a Safety Car, though, are the mid-range figures. Here, the MINI Electric Pacesetter inspired by JCW showcases all the talents of its torque-rich electric drive system with single-speed transmission, enabling a 80-120 km/h (75 mph) time of 4.3 seconds (standard model: 4.6 s) 

The drive system teams up with racing coilover suspension (three-way adjustable for rebound, compression, height and camber) to deliver maximum go-kart feeling. Race-spec suspension control arm mountings, a 10 mm increase in track width, plus the four-piston brakes and wheels from the MINI John Cooper Works GP with Michelin Pilot Sport tyres (size 245/40 R18) round off the overall package. These are the same tyres fitted to the front wheels of Formula E racing cars.

Premiere at the Rome E-Prix on 10.04.2021

The MINI Electric Pacesetter inspired by JCW will see action for the first time in Rome on 10 April 2021 at the second event (Race 3) of Formula E’s 2021 season. At the wheel will be official FIA Formula E Safety Car driver Bruno Correia, as BMW i Andretti Motorsport drivers Maximilian Guenther (GER) and Jake Dennis (GBR) battle it out for victory in their BMW iFE.21 racers.

“Agility, performance, a cool looking car: the MINI Electric Pacesetter Safety Car for the FIA Formula E World Championship has got it all,” said Correia. “It’s very fun to drive, it feels like karting.”

Clear exterior design accents give it a purist appearance that emphasises the hallmark design features. In addition, the innovative Multitone Roof creates unique individualisation opportunities. In the interior, the extensively redesigned cockpit underlines the premium character of the MINI-3 door, the MINI-5 door and the MINI Convertible. Attractive additions to the range of standard and optional equipment, new exterior paint finishes, light-alloy wheels, interior and seating surfaces as well as innovative technology in the areas of chassis, driver assistance systems, operation and connectivity round off the latest update for the British brand's small car models.

The new MINI Electric - additional images available.

Estratégia BMW Group face à Mobilidade Individual apresentada na Conferência Mobility of the Future

No próximo dia 20 de Setembro, pelas 15h, no Pavilhão de Portugal, terá lugar a Conferência Mobility of the Future. Organizada pelo BMW Group Portugal e inserida na Agenda da Semana Europeia da Mobilidade 2012, a conferência conta com o apoio da Câmara Municipal de Lisboa e do Instituto Superior Técnico e será presidida pelo Presidente da Câmara Municipal de Lisboa, António Costa.

As inscrições (limitadas à capacidade da sala) estão ainda abertas, através do link: www.bmw.pt/mobilityofthefuture

A Conferência Mobility of the Future centra-se na visão e estratégia do BMW Group face à mobilidade individual. Mais do que nunca, a mobilidade individual é definida em termos de sustentabilidade. Esta premissa faz parte dos compromissos do BMW Group que, nesse sentido, está a estudar a questão da mobilidade individual e a desenvolver soluções para o futuro.

Os protótipos elétricos desenvolvidos pela marca - os BMW i3, BMW i8 e a Scooter BMW C evolution - são os mais recentes desenvolvimentos do BMW Group, no âmbito das soluções de Mobilidade do futuro e serão apresentados nesta Conferência, sendo a primeira vez que se encontram em solo nacional. 

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Programa – Conferência Mobility of the Future

15:00 Boas-vindas

15:30 Sessão Inaugural

António Costa, Presidente da Câmara Municipal de Lisboa

Helder Boavida, Diretor Geral do BMW Group Portugal

16:00 Conferência Mobility of the Future

Glenn Schmidt, Responsável de Assuntos Governamentais, BMW AG

Manuel Sattig, Responsável pelo Project i, BMW AG

16:30 Mesa redonda

Fernando Nunes da Silva, Vereador Câmara Municipal de Lisboa

(Pelouro: Mobilidade e Infraestruturas Viárias)

Tiago Farias, Professor do Departamento de Engenharia Mecânica do IST

Glenn Schmidt, Responsável de Assuntos Governamentais, BMW AG

Manuel Sattig, Responsável pelo Project i, BMW AG

17:45 Apresentação dos BMW i3, BMW i8 e Scooter BMW C evolution

18:30 Encerramento

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