Munich. BMW Welt has firmly established itself as an integral part of Munich’s cityscape, as well as the cultural and events scene in the Bavarian capital and beyond. 25 years ago, planning began for what would become one of Bavaria’s most-visited attractions. BMW Welt is not only known for its award-winning, futuristic architecture, but above all, for the opportunity to experience the BMW Group brands up close.

Planning got underway in 2001, expecting 850,000 visitors per year. Today, BMW Welt welcomes more than 2.2 visitors annually. This number includes customers from all over Germany who come to collect their vehicles – more than 280,000 to date.

BMW Welt offers a one-of-a-kind experience worldwide: In addition to vehicle collection, visitors can explore the latest models from BMW, BMW M, MINI, BMW Motorrad and Rolls-Royce Motor Cars through a range of displays, with the option of individual product consultations, as well as guided tours for car and architecture enthusiasts – complemented by the culinary diversity of its four restaurants and bistros, including the new fine-dining restaurant THE CLOUD by Käfer.

The architect behind BMW Welt, Prof Wolf D. Prix, was a student of Karl Schwanzer, the man who designed the BMW Four-Cylinder building. Prix and his team from Coop Himmelb(l)au, comprising a total of 120 architects, concealed 1,200 rooms within BMW Welt. BMW Welt’s spectacular event spaces are also available for reservation. The BMW Welt Auditorium is home to Munich's second-largest stage after the opera house. Each year, BMW Welt hosts 400 events, including the Bavarian Sports Award and the Blauer Panther TV & Streaming Award. More interesting facts and figures can be found in the press information sheet available for download.

If you have any questions, please contact:

BMW Group Corporate Communications

Lisa Meindl, Spokesperson BMW Museum and BMW Welt
Telephone: +49-89-382-31668
Email: lisa.meindl@bmw.de

Simone Bauer-Linster, Communications BMW Welt

Telephone: +49 151 601 414 52

Email: Simone.Bauer-Linster@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-Mail: presse@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

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Munich. Tomorrow, the new fine-dining restaurant at BMW Welt will welcome its first customers. Since the start of the year, head chef Jens Madsen – who follows in the footsteps of Bobby Bräuer in the exclusive surroundings of BMW Welt – has been working together with BMW Group Designworks, the BMW Group's innovation studio, on a unique new concept: THE CLOUD by Käfer. Here, Madsen, restaurant manager Mona Röthig, sommelier Luigi Pecchia and their team will introduce guests to the “CULINARY NOMADISM” vision successfully trialled at a pop-up event in April.

The restaurant’s opening season will explore the theme “NOMADIC EARTH”, as Madsen escorts his guests on a culinary voyage.

“With Nomadic Earth, we are writing the first chapter in our new travelogue. We want to offer our guests a special experience of elite-level cuisine that expands their horizons and blends aromas and textures from around the world with the finest produce from our local region – with surprising yet cohesive results. In Jens Madsen, Mona Röthig and Luigi Pecchia, we have assembled a team who are turning this ambitious vision into masterful reality with exceptional skill and passion,” explains Michael Käfer.

“To bring Käfer’s vision to life, Designworks developed the spatial concept and storytelling for THE CLOUD. Materials, forms, and details come together to create an atmosphere that is sensual, full of contrast, and emotionally engaging. In this way, the design becomes an integral part of the overall culinary experience,” says Anders Warming, Head of BMW Group Designworks.

“With THE CLOUD by Käfer, we are adding a new dimension to the BMW Welt experience. In addition to vehicle handovers, we can now also offer our guests an inspirational culinary journey in a unique setting created by BMW Group Designworks Munich. Here, in the upper reaches of BMW Welt on its third level, guests enjoy an impressive view over the inside of the building, while immersed in a fine-dining experience,” adds Sandra Wittemer, Head of BMW Welt.

The experts at BMW Group Designworks and Käfer have worked together closely since 2023 to create a space for all the senses and make a visit to THE CLOUD by Käfer truly unforgettable. Light, music, visual and haptic features flow into one another; every light and every piece of furniture contributes to the experience as a whole. For the execution of the project, BMW Group Designworks collaborated with renowned partners including architectural and design studio hildmannwilke, German lighting design brand Occhio, the artist Oscar Zabala – known for his generative audio-visual performances and installations – and innovative Swiss fabric manufacturer Jakob Schlaepfer, supplier to haute couture fashion houses around the world.

The eight-course menu with complementary side dishes brings regional produce – such as goat’s milk from Lenggries, char from Kinsau and venison from the Poltinger Forest – together with dukkah, black pepper soup and pearl emmer pilaf. And the milk-fed veal brochette is inspired by snacks typically served with a beer in African bars. Jens Madsen takes prime cut of veal, skewered on a spike, and serves it with tiger nut, chapati and habanero pepper.

The philosophy behind Madsen’s cuisine is very much his own and is rooted in movement, memory and origin. This new concept new brings together culinary traditions, skills and spices from around the world with top-quality local produce to create highly distinctive cuisine. In Season 1 at THE CLOUD by Käfer, this features aromas and ingredients from eastern and southern Africa, combined with the delicacies and rhythm of Bavaria. Each course reflects a particular stop on a culinary journey, in some cases inspired by faraway shores, at other times recalling pastures closer to home. It all goes into making cuisine that exudes a curiosity for global influences yet embraces its local roots, appealing to the senses, sparking wonder and surprise, and staying open to new perspectives.

Elegant and inviting, with a technically refined aesthetic, the restaurant displays clear references to the design language of BMW. After ascending to the third level of the “floating” structure conceived by COOP Himmelb(l)au, the guests embark on their journey after leaving the elevator. Arriving on Moon Island, they can take a moment to tune into the feel of the evening. They are greeted in understated style by a digital artwork featuring a quarter moon, which gradually morphs from the golden hour through soft twilight to the deep blue tones of the night.

At the Biophilic Bar, made from Perlino marble, artistically presented ingredients from the menu arouse the guests’ curiosity about the dining to come as they enjoy an aperitif. They then move on to the Slim Bar, where a personalised cocktail will be served – and where they can also round off their journey later on with a concluding drink. Here, the golden hour transitions into the blue hour. The guests then move on through the Chef’s Atelier, decorated with travel photos and exotic examples of kitchenware, until they finally reach the Dining Cloud, taking their seats at tables with panoramic views over BMW Welt. Floating over the centre of this space is the amorphous cloud-like installation from which it takes its name. Made from a transparent, featherweight fabric material, and brought to weightless, constantly changing life by a projection, it reprises both the golden colour of sunset and the deep blue of midnight.

Between the kitchen and the Dining Cloud stands a five-ton monolith made of titanium stone. On this impressive stage, the kitchen team put the finishing touches to the plates, before the servers take them to their recipients. The guests are given another hint of what is happening in the kitchen by a one-way mirror with 15 per cent transparency, which provides glimpses without revealing the whole picture.

BMW Group Corporate Communications

Lisa Meindl, Spokesperson BMW Museum and BMW Welt

Telephone: +49-89-382-31668

E-mail: lisa.meindl@bmw.de

Simone Bauer, Communications BMW Welt

Telephone: +49 151 601 414 52

E-mail: simone.bauer@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmwgroup.com

About BMW Group Designworks

Designworks is the BMW Group's innovation studio and a global creative consultancy at the intersection of design, technology and innovation. The "Architects of Future" focus on mobility, product and digital life design as well as strategic design consulting.

The creative studio was acquired by the BMW Group in 1995. Designworks acts as a driving force for all brands of the parent company and as an innovation driver for a large number of clients in a wide range of industries, such as IT and consumer electronics, aviation technology, the medical and environmental sectors, and the lifestyle and sports industries.  The studio was founded in 1972 in Malibu, California by Chuck Pelly. Holger Hampf has been at the helm of the consulting agency since 2017.

About Käfer at BMW Welt

Käfer arrived at BMW Welt in October 2012,  and now operates the Cooper's Garden bistro, Biker’s Lodge café, Bavarie restaurant and THE CLOUD by Käfer fine-dining restaurant. A bespoke culinary concept was developed by Käfer for the new partnership that takes into account the wide variety of guests visiting Bavaria’s most popular attraction. From the people who work at BMW Welt and customers collecting their new cars, to families from the Munich area, tourists from around the world and discerning aficionados of gourmet cuisine – the various eateries offer a broad spread of options for every taste. Particular emphasis has been placed on bringing together regionality and internationality – reflecting the Munich-based heritage of BMW and Käfer – with sustainability front and centre.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

Munich. BMW Welt showcases not only BMW Group Brands, but also exciting future-focused topics to be experienced by a diverse public audience.

These days, it’s impossible to imagine Munich’s skyline – not to mention the cultural and events scene of the Bavarian capital – without BMW Welt.

As one of the most visited sites in Bavaria, BMW Welt is renowned for its award-winning futuristic architecture, as well as its main attraction: the opportunity to experience BMW Group brands up close. This happens in exciting workshops during which children and adults alike can deeply engage with future-focused topics.

Munich. As summer slowly draws to an end, BMW Welt has lined up a diverse program of highlights for the coming months before it temporarily closes in January 2025 for refurbishment. From glamorous award ceremonies and impressive concerts to exciting technology updates, there’s something in store for everyone.

“With a varied program running until the end of the year and exciting new developments as part of the refurbishment work scheduled for early 2025, we look forward to continuing to inspire and delight our guests,” says Sandra Wittemer, Head of BMW Welt.

New digital vehicle consultation at BMW Welt

In addition to the existing in-person consultations, BMW Welt now offers a digital vehicle consultation service. Using innovative technology and the EVE (Emotional Virtual Experience), customers can now configure their dream vehicles from the comfort of their homes. You can find the link to the digital vehicle consultation here.

“Multiball” in “The Campus”

BMW Welt’s interactive learning space for children and teenagers, “The Campus”, now features a new highlight. The “Multiball” system transforms a simple wall into an interactive gaming surface. Projected images and motion sensors allow users to play a variety of sports games, such as tennis or football, using a ball or even their body. The “Multiball” experience is available now at The Campus at BMW Welt.

12 October: Bavarian Sports Award 2024

After a year marked by sporting highlights like the European Football Championship and the Olympic Games, BMW Welt will once again be the stage for the Bavarian Sports Award. On 12 October 2024, athletes and guests will gather here to honour outstanding sporting achievements in a celebratory atmosphere.

23 October: “Blauer Panther – TV & Streaming Award”

When the spotlights shine on the “Blue Carpet” at BMW Welt, it’s time once again for the “Blauer Panther – TV & Streaming Award”. On 23 October 2024, top talents and personalities from the German television and streaming landscape will be honoured at BMW Welt. This glamorous awards ceremony, held as part of the Bavarian Media Days, attracts stars and media professionals from across Germany to Munich. With a dazzling awards show followed by an aftershow party, the evening promises plenty of excitement and lively entertainment. BMW Welt’s unique architecture has made it a sought-after filming location and the perfect backdrop for this prestigious event.

25 October: Benefit concert

Once again, the “Helping Hands Staff of BMW Group e. V.” association invites you to attend its annual benefit concert at BMW Welt on 25 October. The purpose of the event is to support children with disabilities. Under the patronage of Dr Martin Kimmich, donations will be collected to help fund, among other things, the purchase of therapy equipment. Everyone involved – from musicians to technicians – is an unpaid volunteer, ensuring that all proceeds go directly to supporting children in need. Tickets are available via this link.

9 November: Claire Douglas reading – Crime Festival at BMW Welt

In early November, fans of crime fiction can fasten their seatbelts and take a thrilling detour into a world of suspense. As part of the 20th International Crime Festival, thriller queen Claire Douglas will reveal the secrets of her No. 1 Spiegel bestseller “Girls’ Night”. Anyone who wishes to experience the live reading up close on 9 November in BMW Welt’s Double Cone can register now, without obligation, at mail@krimifestival-muenchen.de. For more information about the readings and the Crime Festival’s programme, please visit www.krimifestival-muenchen.de.

November to December: Magical moments at the Candlelight Concerts

Magical moments await visitors at BMW Welt in the second half of the year – with the Candlelight Concerts on 21 and 22 December. The highlight of the series will take place even earlier, on 30 November, when the Candlelight Concert will feature aerial acrobatics. Further details and tickets are available here.

Preview for 2025: BMW Welt to temporarily close for renovation work

To enhance the visitor and customer experience, BMW Welt will undergo extensive renovations and structural changes in early 2025, necessitating a five-week closure to the public starting on 7 January 2025. These renovations are an important step in redesigning the experience and event areas. During the aforementioned closure, vehicle deliveries will be suspended, but the new digital consultation service will remain available throughout January 2025.

So, if you’re planning a visit to BMW Welt, be sure to do so before the end of the year. BMW Welt will reopen to visitors on 10 February 2025. “The renovations will give BMW Welt a fresh new look, allowing us to offer an even better delivery experience for our customers. We’re excited about the upcoming changes,” adds Sandra Wittemer, Head of BMW Welt.

For more information, please visit the BMW Welt website.

Munich. It is among the most famous and most popular toys in the world: LEGO. The colorful bricks that started their triumphant advance 50 years ago and have since become a staple in children’s rooms all over the world have recently put in a guest appearance at BMW Welt in Munich. In a mere four days, from November 6 to 9, 2009, 800 children assembled a true-to-scale model of the BMW X1 from 165,000 LEGO bricks. And the result – a piece of art in bright yellow – is more than impressive!

BMW Welt did not only launch the campaign to entertain young would-be construction engineers but also to support a good cause. For each LEGO brick mounted, BMW Welt will donate an amount of money to the children’s charity organization “Die Arche” in Munich. The total of several thousand Euros will be used to support children from underprivileged families.

The beautiful LEGO X1 that can help visitors develop their own construction ideas will be on display at BMW Welt until November 25.

If you have any questions please contact:

Konstanze Carreras, Corporate Statements and Sustainability,

Social Responsibility/Social Commitment

Phone: + 49-89-382-52894, Fax: + 49-89-382-10881

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

Munich. From November 6 to 9, 2009, BMW Welt in Munich turned into a colorful LEGO world, thanks to a special fall break activity for children and LEGO fans. Young would-be engineers between the ages of 5 and 13 were given the opportunity to build a true-to-scale model of a BMW X1 from LEGO bricks. While having fun they also helped other children: BMW Welt will donate an amount for each LEGO brick used in the activity to the children’s charity organization “Die Arche” in Munich.

 The special activity, which was organized in cooperation with LEGO, ran for four days, always from 10 am to 6 pm. The true-to-scale model of a BMW X1 was assembled from 165,000 LEGO bricks. The children received instructions and were supported by pedagogically trained staff throughout the activity. Participants included preschool classes as well as holiday club groups, other teams and families with children. The activity was free of charge, with each child being able to work on the model for about 45 to 60 minutes. Groups were required to register in advance.

 The special fall break activity at BMW Welt was not only a creative and exciting option for a family or children’s group outing but also an opportunity for the young participants to get involved in a project that benefits disadvantaged children.

BMW Welt will donate an amount of money for each LEGO brick to the charity organization “Die Arche” in Munich. The organization’s main goal is to place disadvantaged children into the center of attention of society. “Die Arche” provides children from underprivileged families, among other things, with free lunch, tutoring and leisure-time activities.

During fall break, young visitors of BMW Welt can also participate in the regular offering for children and teenagers. At the Junior Campus workshops, children between the ages of 7 and 13 have the opportunity to discover the world of mobility.

If you have any questions please contact:

Konstanze Carreras, Corporate Statements and Sustainability,

Social Responsibility/Social Commitment

Phone: + 49-89-382-52894, Fax: + 49-89-382-10881

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de