O novo BMW X5 acrescenta mais um capítulo à sua história de sucesso. A quinta geração impressiona com mais inovação, um novo design e a integração de tecnologias orientadas para o futuro da Neue Klasse. Argumentos que sublinham o estatuto excecional do BMW X5 e reforçam a posição de liderança num segmento por ele próprio criado.

• Primeiro modelo da marca com cinco motorizações diferentes.

• Novo design: presença inconfundível sob todos os ângulos.

• Espaçoso, natural e inovador: o interior redesenhado combina uma atmosfera acolhedora com uma experiência digital do utilizador.

• O BMW X5 combina um elevado nível de conforto com a dinâmica de condução típica da BMW e sistemas inteligentes de assistência ao condutor.

• Produção inicia-se em agosto de 2026 em Spartanburg, nos Estados Unidos da América; o novo BMW iX5 será o primeiro veículo totalmente elétrico a ser produzido nesta fábrica.

• O lançamento no mercado português arranca com o BMW X5 na motorização 40d xDrive e está marcado para o final do mês de novembro de 2026.

Primeiro modelo da marca com cinco motorizações diferentes.

Como o primeiro Sports Activity Vehicle (SAV) da marca e precursor da família BMW X de enorme sucesso, o inovador BMW X5 tem vindo a moldar o futuro com um estilo inovador desde o seu lançamento em 1999.

Incorporando essa mesma aspiração, o novo BMW X5 é o primeiro modelo da marca a chegar ao mercado com a opção de cinco tipos de motorização diferentes. A gama inclui modelos a gasolina e a gasóleo com tecnologia híbrida de 48 V, os híbridos plug-in BMW X5 50e xDrive e BMW X5 M60e xDrive e - pela primeira vez - o BMW iX5 totalmente elétrico. A juntar-se à gama numa fase posterior (a ser lançada a partir de 2028) estará o BMW iX5 Hydrogen com tecnologia de célula de combustível a hidrogénio, e uma autonomia de até 750 quilómetros.¹

Nas palavras de Dr. Joachim Post, Member of the Board of Management of BMW AG responsible for Development: “Com uma presença imponente e a simbiose perfeita entre conforto e prazer de condução, o BMW X5 tornou-se um sucesso de vendas a nível mundial (…) E agora a mais recente geração beneficia também das tecnologias da Neue Klasse e da mais ampla gama de motorizações possível. Estou certo de que o novo BMW X5 voltará a estabelecer a referência na sua classe e escreverá o próximo capítulo de uma longa história de sucesso.”

Novo design: presença inconfundível sob todas as perspetivas.

O novo BMW X5 dá um enorme salto em frente em termos de design. Visto de qualquer perspetiva, o aspeto nítido, monolítico e poderoso do automóvel personifica a presença confiante que sublinha a sua posição de liderança no segmento, tornando-se um dos rostos emblemáticos da marca. Isto deve-se, em grande parte, à combinação harmoniosa das proporções clássicas de um SAV com a linguagem de design inovadora da Neue Klasse, para produzir um resultado harmonioso e distinto.

A próxima geração do exterior característico da gama X caracteriza-se pelo design vertical da parte dianteira, pela grelha BMW «Iconic Glow» alinhada verticalmente e pelos novos ícones de iluminação em forma de «duplo X», que fazem a sua primeira aparição num BMW. A vista lateral claramente estruturada do BMW X5 é particularmente impressionante, em grande parte graças à inovadora porta com as maçanetas BMW Winglets, que combinam um design inovador com praticidade funcional: requerem apenas um leve toque para abrir as portas de acionamento elétrico.

A vista traseira do novo BMW X5 revela uma carroçaria musculada - resultado da área envidraçada significativamente recuada. Além de proporcionar uma aerodinâmica e eficiência melhoradas, contribui igualmente para a postura poderosa do BMW X5 na estrada. As luzes traseiras, de design sofisticado e fino, retomam o tema do duplo «X» que caracteriza a parte dianteira do veículo, enfatizando a dimensão horizontal e sublinhando a qualidade inerente ao BMW X5. 

Naturalmente, todas as versões oferecem amplas possibilidades de personalização do design, incluindo onze cores de pintura exterior e uma gama de jantes cuidadosamente selecionada que agora inclui igualmente jantes de 23 polegadas. O novo BMW X5 M60e xDrive apresenta detalhes visuais que realçam o seu papel como modelo desportivo de topo, enquanto o pack M Sport e o pack M Sport Pro oferecem uma série de características distintivas e carácter atlético. Além disso, estão disponíveis componentes M Performance de alta qualidade para o novo BMW X5. Os destaques da gama incluem elementos exteriores marcantes, tais como: o difusor dianteiro M Performance em fibra de carbono, o spoiler de tejadilho M Performance em preto de alto brilho, o difusor traseiro M Performance em aramida e capas dos espelhos retrovisores exteriores M Performance no mesmo material. Estão também disponíveis jantes M Performance de 21 e 23 polegadas.

Espaçoso, natural e inovador: o interior redesenhado combina uma atmosfera acolhedora com uma experiência digital do utilizador.

Um simples olhar para o interior redesenhado revela imediatamente a qualidade elevada do novo BMW X5. O interior impressiona com estruturas claras e superfícies despojadas, criando uma sensação harmoniosa de espaço e apoiando de forma discreta e serena a clássica orientação do condutor. A excelente qualidade visual e tátil do interior é também realçada pelas novas superfícies decorativas construídas com materiais como ardósia e vidro, que criam uma atmosfera de sofisticação. (A BMW é o primeiro fabricante automóvel a nível mundial a oferecer ardósia como superfície decorativa opcional). O BMW X5 incorpora tecnologias essenciais da Neue Klasse, nomeadamente o novo ecrã BMW Panoramic iDrive e o sistema operativo, baseado no BMW Operating System X. Entre estas contam-se o ecrã central com design «free-cut», o BMW 3D Head-Up Display, o ecrã para passageiros da BMW - disponível pela primeira vez como equipamento opcional no BMW X5, o BMW Panoramic Vision, com uma superfície de projeção que se estende por toda a largura do pára-brisas, e o novo volante multifunções. O resultado é uma experiência centrada tanto no condutor como nos seus passageiros.

Principais destaques no interior:

• As tecnologias da Neue Klasse permitem um novo design interior e criam uma sensação de espaço agradável e sofisticada.

• Habitáculo redesenhado com uma faixa de realce tridimensional retroiluminada e iluminação ambiente integrada.

• Materiais inovadores e naturais, como a ardósia e o vidro, realçam a atmosfera requintada do interior.

• O novo e opcional BMW Passenger Screen proporciona entretenimento de alta qualidade ao passageiro do banco da frente durante a viagem.

• Qualidade em todos os aspetos: teto de vidro panorâmico com função de abertura, controlo climático de quatro zonas e sistema de som surround Bowers & Wilkins com suporte para Dolby Atmos.

• Os bancos desportivos de série e os bancos multifunções opcionais, com ventilação e função de massagem, proporcionam um conforto excecional.

• Portas automáticas fáceis de utilizar com mecanismo «Soft Close» agora disponíveis.

• BMW Digital Key Plus

• Volantes com novo design, de alta qualidade e ergonomia excelente tornam a utilização da tecnologia «shy tech» ainda mais intuitiva.

O BMW X5 combina um elevado nível de conforto com a dinâmica de condução típica da BMW e sistemas inteligentes de assistência ao condutor.

Como o SUV mais desportivo do seu segmento, o BMW X5 há muito que define padrões em termos de dinâmica de condução; e a mais recente geração do BMW X5 é igualmente impressionante neste aspeto. Isto deve-se, em grande parte, à suspensão adaptativa equipada de série e à distribuição de carga nos eixos próxima de 50:50. O BMW Symbiotic Drive proporciona um apoio inteligente adaptado ao comportamento de condução individual. Os avançados sistemas de assistência ao condutor de Nível 2 e as funções de segurança ativa foram concebidos até ao mais ínfimo pormenor para uma interação perfeita entre a assistência e a condução humana. Nos modelos BMW iX5 e no futuro BMW iX5 Hydrogen, o Heart of Joy proporciona também uma experiência especial: o BMW Soft-Stop, que proporciona a travagem mais suave de sempre da BMW.

Produção e chegada a Portugal.

A produção dos novos modelos entrará em pleno ritmo na fábrica do BMW Group em Spartanburg (EUA), a partir de agosto de 2026.

O lançamento no mercado português da primeira versão do novo BMW X5 – o BMW X5 40d xDrive – está previsto para o final de novembro de 2026, seguindo-se as versões BMW X5 40xDrive, versões híbridas plug-in e totalmente elétricas, com principal destaque para o BMW iX5 60 xDrive, que irão arrancar na primavera de 2027. A partir de hoje ficam disponíveis para configuração e encomenda os modelos BMW X5 40d e 40 xDrive, enquanto o início das encomendas das motorizações híbridas plug-in e 100% elétricas apenas acontece a 8 de outubro de 2026.

O PVPr apontado para o mercado português das primeiras versões do novo BMW X5 40d xDrive é de 115.000€ e do BMW X5 40 xDrive nos 110.500€.

Tecnologia nacional no novo BMW X5.

À semelhança de outros modelos da BMW, o novo BMW X5 tem parte da sua tecnologia desenvolvida em Portugal através da Critical TechWorks: uma joint-venture entre o BMW Group e a empresa portuguesa Critical Software. A Critical TechWorks (CTW) é hoje o maior hub de desenvolvimento de software do BMW Group na Europa, com mais de 3.300 colaboradores nos escritórios de Lisboa, Porto e Braga.  Além do que acontece a bordo dos veículos (nomeadamente no desenvolvimento de uma parte significativa do software presente nos novos modelos), a CTW está também envolvida na criação de soluções de eficiência que permitam um plano de produção mais inteligente, com otimização da logística através da digitalização e ainda outras soluções para a operacionalidade interna do BMW Group.

¹ Uma vez que se trata de um protótipo em fase de desenvolvimento, os dados de consumo WLTP exigidos por lei ainda não estão disponíveis.

Para mais informações, por favor contactar:

Corporate Communications

BMW Group Portugal

João Trincheiras, Corporate Communications Director

E-mail: Joao.Trincheiras@bmw.pt

Sobre o BMW Group

Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos premium, prestando igualmente serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países. Em 2025, o BMW Group vendeu mais de 2.46 milhões de veículos de passageiros e mais de 202.500 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2025 foi de 10.2 mil milhões de euros, sobre receitas no valor de 135.4 mil milhões de euros. A 31 de dezembro de 2025, o BMW Group tinha um efetivo de 154.540 colaboradores.O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A Sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

•Oportunidade antecipada para encomendar o BMW i3 50 xDrive.

•Segundo modelo da Neue Klasse.

•Os modelos da Neue Klasse são sinónimo de progresso tecnológico, sistemas de propulsão potentes, elevada autonomia e tempos de carregamento reduzidos.

•O “BMW i3 50 xDrive as First Edition” inclui um equipamento completo e amplas possibilidades de personalização.

• Preços atrativos para o BMW i3 50 xDrive no modelo base (65 500 euros) e para o “BMW i3 50 xDrive as First Edition” (74 000 euros)

Munique. A BMW inicia uma nova e emocionante era no prazer de condução com o seu segundo modelo da Neue Klasse - o novo BMW i3. Os clientes podem fazer as suas encomendas do BMW i3 50 xDrive totalmente elétrico na versão “First Edition” antes do lançamento oficial no mercado, exclusivamente nos concessionários BMW.

Jochen Goller, Membro do Board of Management of BMW AG, Customer, Brands, Sales, afirma: “O novo BMW i3 é um automóvel revolucionário para nós. Sendo um modelo totalmente elétrico, irá competir num segmento de grande volume e é, por isso, extremamente significativo para o BMW Group. Ao mesmo tempo, já podemos constatar, pelo elevado nível de interesse neste modelo, que será muito bem recebido pelos nossos clientes. O início das encomendas a 18 de junho na versão “First Edition” – antes do lançamento oficial no mercado – constitui um importante passo neste sentido.”

O novo BMW i3 – o segundo modelo da Neue Klasse a ser lançado – também personifica o salto tecnológico dado pela marca. A tecnologia BMW eDrive de sexta geração altamente eficiente, alia-se ao novo BMW Panoramic iDrive e ao “Heart of Joy” para elevar o “Sheer Driving Pleasure” a um patamar totalmente novo. A experiência de condução assistida entra também numa nova era com o BMW Symbiotic Drive. Além disso, o BMW i3 traz uma interpretação moderna das características de design emblemáticas de uma berlina BMW.

Os clientes poderão configurar o seu novo “BMW i3 50 xDrive as First Edition” com uma série de equipamentos adicionais para complementar o já extenso equipamento de série do veículo. Isto inclui o Pack Desportivo M, o Pack exterior BMW Iconic Glow e o BMW 3D Head-Up Display. O “BMW i3 50 xDrive as First Edition” pode ser encomendado pelo preço de 74 000,00 EUR (WLTP, combinado [EnVKV]: consumo de energia 16,1–13,5 kWh/100 km; emissões de CO₂: 0 g/km; classe de CO₂ A) e oferece uma autonomia de 758 – 906 km. Com a sua tecnologia de 800 V, o sistema BMW eDrive de sexta geração do BMW i3 50 xDrive permite uma potência máxima de carregamento de até 400 kW. Após dez minutos de carregamento em corrente contínua, isto traduz-se em 423 km de autonomia.

No lançamento oficial no mercado, no outono de 2026, o BMW i3 50 xDrive (WLTP, combinado [EnVKV]: consumo de energia 16,1 – 13,4 kWh/100 km; emissões de CO₂: 0 g/km; classe de CO₂ A), na versão de série e com uma autonomia de até 912 km estará disponível ao preço de 65 500,00 EUR.

Mike Reichelt, Head of Neue Klasse BMW, explica: “O BMW Série 3 tem sido um ícone da nossa marca há sete gerações e, por conseguinte, há mais de cinco décadas. Personifica o puro prazer de condução, a inovação e o design intemporal. Com o Neue Klasse e o seu conjunto tecnológico, estamos literalmente a saltar uma geração de veículos. Este é o ADN da nossa berlina desportiva num conceito de veículo completamente novo, à medida que escrevemos o próximo capítulo da história de sucesso do BMW Série 3.”

O BMW i3 exemplifica a nova linguagem de design da BMW: centrada no essencial, num estilo moderno e inconfundível.
Com o seu design de 2.5 volumes, o novo BMW i3 oferece uma interpretação moderna das proporções características de uma berlina desportiva BMW – sendo imediatamente reconhecível como um BMW Série 3. A sua silhueta é definida por uma longa distância entre eixos, uma superfície envidraçada recuada e pequenas saliências. Familiar, mas também nova, é a frente com quatro faróis, uma assinatura típica da marca. A linguagem de design “Neue Klasse” orienta a nova interpretação da icónica zona dianteira. A dupla grelha BMW - tal como os seus faróis - fundem-se numa assinatura luminosa inovadora, tornando-a numa peça de design única. Os faróis traseiros, com a sua horizontalidade acentuada, apresentam a forma abstrata de um “L”. As jantes realçam a postura desportiva do novo BMW i3.

Elevando o foco no condutor a um novo patamar.
Os interiores modernos e dinâmicos caracterizam a linguagem de design “Neue Klasse”: O habitáculo espaçoso do novo BMW i3 permite-lhe explorar todo o potencial de uma arquitetura de veículo totalmente orientada para a mobilidade elétrica.
O BMW Panoramic iDrive com o Sistema Operativo BMW X utiliza um ecrã e um sistema operativo exclusivos numa nova dimensão orientada para o condutor. No seu cerne está o BMW Panoramic Vision, que projeta conteúdos ao longo de toda a largura da parte inferior do pára-brisas. A lógica de funcionamento multimodal do BMW Panoramic iDrive combina interações táteis, hápticas e por voz. O BMW Intelligent Personal Assistant desempenha aqui um papel fundamental, permitindo que inúmeras funções do veículo, a introdução de destinos de navegação e os conteúdos multimédia sejam controlados através de uma linguagem fluída.

O BMW i3 dá um salto tecnológico com o sistema de propulsão elétrica de sexta geração.
O primeiro BMW Série 3 totalmente elétrico possui um motor elétrico no eixo dianteiro e outro no eixo traseiro, que, em conjunto, produzem uma potência total de 345 kW/469 cv. O binário máximo é de 645 Nm. O BMW i3 50 xDrive acelera dos 0 aos 100 km/h em 4,7 segundos. O novo “BMW i3 50 xDrive as First Edition” apresenta motores e valores de desempenho idênticos.
No novo BMW i3, a tecnologia BMW eDrive de sexta geração, altamente eficiente, une forças com o supercomputador “Heart of Joy” e o sistema de condução BMW Dynamic Performance Control. Em conjunto, conferem ao veículo características de condução seguras e extremamente precisas. O “Heart of Joy” responde dez vezes mais rápido do que os sistemas anteriores e reduz o número de intervenções de controlo necessárias. O resultado eleva o “Sheer Driving Pleasure” a um patamar totalmente novo. A experiência de condução assistida no BMW i3 entra igualmente numa nova dimensão com o BMW Symbiotic Drive.
A função Soft Stop garante a travagem mais suave da história da BMW. O controlo preciso dos motores elétricos leva a berlina totalmente elétrica a uma paragem impercetivelmente suave, sem qualquer solavanco nem ruídos de travagem.
No que diz respeito às tecnologias de assistência ao condutor no novo BMW i3, o BMW Symbiotic Drive permite uma interação perfeita entre as funções de assistência e o comportamento de condução. Com os sistemas de assistência à condução ativos, o condutor pode responder às diversas situações - acelerando, virando o volante ou travando - sem desativar o sistema de assistência relevante durante o processo. O Assistente em autoestrada (opcional) permite uma condução assistida na autoestrada “hands-free” até 130 km/h com mudanças de faixa automatizadas após confirmação por sinal visual.

Maior autonomia, tempos de carregamento mais curtos.
Outra característica do salto tecnológico dado pelo novo BMW i3 é a bateria de alta tensão com novas células cilíndricas que oferecem uma capacidade de 108,7 kWh. O design “pack-to-open-body” do compartimento da bateria transforma esta última numa parte estrutural do novo BMW i3.
O “BMW i3 50 xDrive as First Edition” tem uma autonomia de até 906 quilómetros (de acordo com o ciclo de testes WLTP) e, por isso, oferece uma elevada capacidade de percorrer longas distâncias, combinada com tempos de carregamento drasticamente reduzidos, graças à tecnologia de 800 V. As taxas de carregamento em corrente contínua (CC) de até 400 kW permitem que o BMW i3 50 xDrive carregue, em dez minutos, energia suficiente num ponto de carregamento rápido de CC para uma autonomia de até 423 km (de acordo com a norma ISO 12906 no ciclo WLTP).

O equipamento de série do “BMW i3 50 xDrive as First Edition” inclui o Pack Desportivo M Sport e o Pack exterior BMW Iconic Glow.
O extenso equipamento de série do BMW i3 50 xDrive inclui o Panoramic Vision, o Driving Assistant Plus, o Comfort Access, a BMW Digital Key Plus e bancos dianteiros elétricos e aquecidos. Uma característica de destaque do “BMW i3 50 xDrive as First Edition” é o Pack Desportivo M. Este inclui o Pack M exterior, travões M Sport azuis e projeção do logótipo M nos espelhos retrovisores exteriores, complementados no interior do veículo pelo design exclusivo do interior BMW M em Veganza e M PerformTex Black (estando disponíveis outras variantes de estofos). O Pack Desportivo M torna evidente à primeira vista, o potencial dinâmico da nova berlina totalmente elétrica.

As especificações do “First Edition” incluem também o Pack exterior BMW Iconic Glow, que realça a profundidade visual das icónicas grelhas da BMW com uma iluminação de contorno precisa. Outra característica deste pacote é uma animação de boas-vindas e despedida, que apresenta três efeitos de luz visualmente impressionantes. O Pack exterior BMW Iconic Glow permite personalizar e adaptar estes efeitos ao gosto pessoal de cada cliente.

Outros destaques do interior incluem bancos multifunções, o BMW 3D Head-Up Display e o sistema de som HiFi Harman Kardon.
O interior do “BMW i3 50 xDrive as First Edition” inclui uma série de opcionais de destaque: Entre estes contam-se os bancos dianteiros multifunções com regulação elétrica, controlo de climatização de três zonas automático, vidros com proteção solar e o volante aquecido.
O BMW 3D Head-Up Display complementa o ecrã e o sistema operativo do novo BMW i3, estando integrado acima do BMW Panoramic Vision. Além disso, o BMW 3D Head-Up Display projeta conteúdos selecionados exclusivamente na linha de visão do condutor. Isto permite uma perceção espacial extremamente precisa – como por exemplo, instruções de navegação.
O sistema de som HiFi Harman Kardon com suporte para Dolby Atmos proporciona um nível de qualidade de som particularmente elevado ao “BMW i3 50 xDrive as First Edition”.

O funcionamento automático da porta da bagageira, incluindo o Smart Opener, proporciona um acesso extremamente fácil ao compartimento de carga. O toque final nas especificações do “First Edition” é o Carregamento rápido AC, que aumenta a potência de carregamento CA de 11 para 22 kW.

Opcionais no novo “BMW i3 50 xDrive First Edition”.
O cliente pode dar um toque ainda mais pessoal ao seu “BMW i3 50 xDrive as First Edition” com a ajuda de equipamentos opcionais específicos do modelo. Uma opção é o teto de vidro panorâmico opcional, com vidros de conforto climático, cria uma sensação de espaço banhado pela luz. Também é possível encomendar um gancho de reboque de rotação elétrica.

A extensa oferta de entretenimento disponível através do BMW Connected Drive permite aos clientes especificar funções adicionais opcionais do BMW Maps, o Security Assistant e um pacote de dados como parte do BMW Digital Premium.
No que diz respeito a funções de condução e estacionamento, o cliente pode escolher ainda mais opções para o “BMW i3 50 xDrive as First Edition”: A gama de opcionais concebidas para aumentar a segurança e o conforto inclui o Assistente de estacionamento Plus e Professional, bem como o Assistente de autoestrada.

Ampla gama de opcionais em matéria de cores exteriores, jantes, acabamentos interiores e volantes.

Estão disponíveis um total de seis acabamentos de pintura exterior para o “BMW i3 50 xDrive as First Edition”. Entre estes encontra-se a exclusiva tonalidade metálica M Le Castellet Blue.
A gama de jantes compreende três modelos aerodinâmicos e uma variante BMW Individual: os clientes podem escolher entre jantes de 19 e 20 polegadas.
No que diz respeito ao interior do novo “BMW i3 50 xDrive as First Edition”, o design de interiores “Contemporary” e “BMW M” permitem a escolha de várias combinações de cores. Além disso, a gama de volantes oferece ainda mais possibilidades de personalização, estando disponíveis por encomenda - o volante desportivo opcional, o volante M e o volante BMW Individual (apenas em combinação com o design de interiores “Contemporary” bicolor Digital White).

Para mais informações, por favor contactar:

Corporate Communications
BMW Group Portugal
João Trincheiras, Corporate Communications Director
E-mail: Joao.Trincheiras@bmw.pt

Sobre o BMW Group
Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos premium, prestando igualmente serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países. Em 2025, o BMW Group vendeu mais de 2.46 milhões de veículos de passageiros e mais de 202.500 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2025 foi de 10.2 mil milhões de euros, sobre receitas no valor de 135.4 mil milhões de euros. A 31 de dezembro de 2025, o BMW Group tinha um efetivo de 154.540 colaboradores. O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A Sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup

Sessão fotográfica do novo BMW iX3 em Lisboa, Cascais e Serra da Arrábida. 

Munich. Summer 2026 is set to bring new items of standard and optional equipment as well as innovations in digitalisation and powertrain technology and practical features that will make the current BMW model range even more attractive. The optional new Black Package will lend the top models of the BMW 3 Series, BMW 4 Series Gran Coupé and BMW i4 Gran Coupé even more sporting appeal. And the BMW iX3 will in future be available with optional heated rear seats.

Dynamic and black: New Black Package for the M Performance models of the BMW 3 Series, BMW 4 Series Gran Coupé and BMW i4 Gran Coupé.

The new Black package makes the M Performance models of the BMW 3 Series, BMW 4 Series Gran Coupé and BMW i4 Gran Coupé look even more dynamic. It is only available in conjunction with the M Sport package Pro, which includes M Sport brakes in red.

In the interior, the Black Package adds striking accents with motorsport-inspired carbon fibre details. In addition to the Carbon Fibre M interior trim, the M leather steering wheel with carbon decorative trim further emphasises the car’s superb sporting appeal. On the exterior, the Black Package includes exclusive model badges in black on the rear and sides, as well as black 19" M light alloy wheels. The BMW M340i xDrive Sedan (WLTP combined (EnVKV): fuel consumption 7.5 l/100 km; CO₂ emissions 172 g/km; CO₂ class: F), like the BMW M340i xDrive Touring (WLTP combined (EnVKV): fuel consumption 7.8 l/100 km; CO₂ emissions 176 g/km; CO₂ class: G), comes with 19" M light alloy wheels Double-spoke style 995 M Jet Black with mixed tyres. Additional M light alloy wheels and sport tyres are available as options for the Black Package.

The BMW M440i xDrive Gran Coupé (WLTP combined (EnVKV): fuel consumption 7.9 l/100 km; CO₂ emissions 179 g/km; CO₂ class: G) and the BMW i4 M60 xDrive Gran Coupé (WLTP combined (EnVKV): energy consumption 20.9 kWh/100 km; CO₂ emissions: 0 g/km; electric range: 434 km (WLTP); CO₂ class(es): A) feature an additional black model badge in the BMW kidney grille. For both models, the Black Package comes with 19" M light-alloy wheels Double-spoke style 861 M Jet Black with mixed tyres.

These BMW M light alloy wheels will now also be available as a separate option for all M Performance models of the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé, optionally with sport tyres.

Debuting in the new BMW iX3: German-language version of the AI-based BMW Intelligent Personal Assistant.
BMW is adding AI features to the BMW Intelligent Personal Assistant. With completely natural-sounding conversations, the AI-based assistant takes voice interaction between humans and vehicles to a whole new level. The new BMW Intelligent Personal Assistant understands natural language and recognises context. Using Amazon Alexa+ AI technology, it becomes a smart assistant for everyday driving. The German language version was introduced in the new BMW iX3 from mid-April 2026 production onwards. Vehicles of this model series produced prior to this date are due to receive the feature via a software update from the end of May 2026. Further BMW models featuring BMW Operating System 9 and BMW Operating System X will follow from the second half of 2026. At the same time, availability will be extended to other markets.

BMW iX3: New entry-level Neue Klasse model takes driving pleasure to a whole new level.
The BMW iX3 model series will include a second powertrain version from summer 2026. The new BMW iX3 40 (WLTP combined (EnVKV): energy consumption 17.3–14.5 kWh/100 km; CO₂ emissions: 0 g/km; electric range: 534–637 km (WLTP); CO₂ class: A) adds an entry-level model to the series. It features the radically new sixth-generation BMW eDrive technology (Gen6) developed specifically for the Neue Klasse. All components are designed for 800-volt technology. A highly efficient electrically excited synchronous motor (EESM) is integrated into the rear axle. This 235 kW/320 hp electric motor generates 500 Nm of torque and drives the rear wheels. The BMW iX3 40 accelerates from 0 to 100 km/h in 5.9 seconds and has a top speed of 200 km/h. Its high-voltage battery has a usable energy capacity of 82.6 kWh and can be recharged at up to 300 kW. Its maximum range is 637 km on the WLTP cycle. Thanks to state-of-the-art electronics and software architecture, the Neue Klasse technology in the new BMW iX3 40 delivers an unprecedented level of driving pleasure.

New exterior colours and equipment options for the BMW iX3.
From summer 2026, a total of nine particularly attractive BMW Individual special paint finishes will become available for all BMW iX3 engine variants. In addition to Orinoco pearl effect, Sepang Bronze Metallic, Twilight Purple pearl effect, Grigio Telesto pearl effect metallic, Java Green II metallic, Purple Silk metallic and Malachite Green metallic, the range also includes Voodoo Blue and Urban Green solid. New options also include 21" M Aerodynamic wheels 1051 M Jet Black, as well as the Contemporary Agave bicolour interior design. Heated rear seats are another new option, available in conjunction with the optional Innovation package.

Debut for a patented innovation: BMW M Ignite technology introduced for all BMW M six-cylinder engines.
All BMW M six-cylinder in-line engines will feature the innovative BMW M Ignite technology from summer 2026. This highly efficient new technology consists of a pre-chamber ignition system for petrol engines patented by BMW. Derived from motorsport, it enables a significant reduction in fuel consumption under high loads. In addition, BMW M Ignite technology plays a key role in meeting the stringent requirements of the Euro 7 standard. All variants of the BMW M3 and BMW M4 will come with this new technology from July 2026, with the M2 to follow from August 2026. All models’ displacement and power outputs will remain unchanged from those of the corresponding outgoing engines.

Quick help when you need it most: Tyre repair kit Plus.
The BMW 2 Series Coupé, the BMW 4 Series Coupé and the BMW 4 Series Convertible will come with the tyre repair kit Plus (Seal & Drive Tire Kit) as standard from summer 2026. It makes for particularly quick and reliable help.

A sporty look for car keys.
All BMW X3 models with the M Sport package or M Sport package Plus will in future feature car keys with BMW M stripes.

BMW Intelligent Personal Assistant: Create and use routines.
From July 2026, BMW Operating System X will offer new options for creating routines. The BMW Intelligent Personal Assistant analyses daily usage patterns to suggest routines, thereby simplifying recurring tasks in everyday driving. Users can also create their own custom routines by specifying the conditions under which they are to be executed and which actions are to be performed automatically. 

All descriptions of model variants, equipment, technical data, consumption and emission values are for vehicles as offered on the German market.

Lisboa. O BMW Group Portugal assinala um novo marco na sua estratégia de eletrificação ao ultrapassar as 10.000 soluções de carregamento BMW e MINI instaladas no país, em parceria com a CME. Este resultado reflete a aceleração da mobilidade elétrica em Portugal e evidencia a relevância de uma oferta integrada, simples e fiável, capaz de acompanhar o cliente ao longo de toda a experiência de utilização de um veículo eletrificado.

Com uma abordagem end-to-end, o BMW Group Portugal tem vindo a consolidar uma oferta de carregamento que integra aconselhamento, pré-verificação técnica, proposta de instalação, fornecimento do equipamento e suporte operacional. Em parceria com a CME, este modelo tem permitido alargar a cobertura a todo o território nacional e responder de forma eficaz às necessidades de clientes particulares e empresariais - quer em ambiente doméstico - quer em soluções de carregamento para escritórios e frotas.

Este marco reforça igualmente a aposta das marcas BMW e MINI em soluções de carregamento próprias, concebidas para tornar a experiência de mobilidade mais conveniente, conectada e ajustada aos diferentes perfis de utilização. O portefólio disponibilizado em Portugal contempla opções adequadas a distintas necessidades de potência e tipologias de instalação.

A dinâmica operacional observada ao longo dos últimos anos evidencia uma procura crescente pelas soluções BMW Home & Office Charging, sustentada por campanhas dedicadas, por uma oferta integrada de wallbox e instalação e por uma capacidade de execução consistente no terreno. A abrangência geográfica das instalações, incluindo Portugal continental, Madeira e Açores, demonstra a maturidade da operação e a relevância de uma rede preparada para apoiar a transição para a mobilidade elétrica em diferentes realidades de utilização.

Nas palavras de José Mendes da Silva - Responsável pela área de Innovation & Sustainability do BMW Group Portugal: "Ultrapassar as 10.000 soluções instaladas a nível nacional representa um marco muito relevante para o BMW Group Portugal e um sinal claro da evolução do mercado. Mais do que disponibilizar automóveis eletrificados, queremos assegurar aos nossos clientes uma experiência de carregamento simples, fiável e integrada, seja em casa, no local de trabalho ou em contexto empresarial."

BMW e MINI consolidam a sua estratégia de eletrificação em Portugal

Ao reforçar o investimento em soluções de carregamento, o BMW Group Portugal continua a desenvolver as condições necessárias para acelerar a adoção da mobilidade elétrica, apoiando clientes, concessionários e empresas com uma proposta de valor completa. Mais ainda, numa altura em que a rede de carregamento pública nacional conta com cerca de 16.500 tomadas de carregamento ativas, este marco alcançado em conjunto com a CME confirma a dimensão do contributo do BMW Group Portugal para o desenvolvimento da infraestrutura elétrica no mercado nacional, bem como a ambição de liderar a transformação da mobilidade premium em Portugal.

Para mais informações, por favor contactar:

Corporate Communications

BMW Group Portugal

João Trincheiras, Corporate Communications Director

E-mail: Joao.Trincheiras@bmw.pt

Sobre o BMW Group

Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos premium, prestando igualmente serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países.

Em 2025, o BMW Group vendeu mais de 2.46 milhões de veículos de passageiros e mais de 202.500 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2025 foi de 10.2 mil milhões de euros, sobre receitas no valor de 135.4 mil milhões de euros. A 31 de dezembro de 2025, o BMW Group tinha um efetivo de 154.540 colaboradores.

O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A Sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

Munich. To mark the 40th anniversary of the BMW M3 E30, the LEGO Group and the BMW Group have come together to extend their collaboration with a special project. For the first time in their history, the two companies have teamed up to co‑create a unique LEGO^® Speed Champions BMW M3 E30 kit with a livery jointly designed by BMW Group and LEGO Group design teams.

This collaboration elevates the two companies’ successful partnership to a new level. The distinctive livery pays tribute to the car’s legendary heritage and draws inspiration from the BMW M Motorsport division. Besides the visually captivating forms and colours of the livery, it is unique in that it is applied not only to the scaled-down replica LEGO^® Speed Champions BMW M3 E30 version, but also to the actual BMW M3 E30. Accordingly, the launch of the small-scale version will be accompanied by an authentic showcar.

The LEGO^® Speed Champions BMW M3 is characterised by special attention to detail in its design, faithful to the original vehicle. Among the recreated design features are the BMW kidney grille, the rear spoiler and the front end with its four round headlights, characteristic of the first-generation BMW M3. The set contains 358 pieces and is 17 centimetres long and 7 centimetres wide. Builders will be able to enjoy endless racing fun, with functional wheels and a realistic driver minifigure wearing a BMW M T-shirt.

For added excitement, fans around the globe will soon be able to match their outfits with their beloved minifigure. A scaled-up version of the minifigure T-shirt will be available from 1 August 2026 onwards from BMW dealers and on lifestyle.bmw.com. Made from organic cotton, it features a high-quality print on the front and back.

Driven by the goal of reproducing iconic racing cars with LEGO bricks, the LEGO^® Speed Champions line has been delighting car enthusiasts and collectors of all ages. The iconic BMW M3 E30 sits perfectly within this tradition, allowing generations of fans to experience BMW Group culture and engineering excellence. This latest edition is sure to ignite racing passion as builders assemble the legendary touring car featuring a one-of-a-kind livery.

The LEGO^® Speed Champions BMW M3 E30 is now available for pre-order at LEGO.com and will be released in LEGO stores and at BMW dealers on 1 August 2026, €27.99 RRP. Available through BMW dealers in the EU/UK, as well as from lifestyle.bmw.com, LEGO shops, and LEGO.com worldwide.

In celebration of the 40th anniversary of the BMW M3 E30, the product launch on 1 August 2026 will be highlighted by a public presentation in Berlin. At the event, fans will be able to experience the BMW M3 E30 showcar with the co-created livery among many other highlights – marking another exciting milestone in this collaboration with the LEGO Group. 

Munich/Dingolfing. One out of two million: A BMW i5 M60 xDrive sedan in Tansanit Blue assembled at Plant Dingolfing is the two-millionth all-electric vehicle produced by the BMW Group. The anniversary vehicle is going to a customer in Spain.

BMW Group Plant Dingolfing: home to the most all-electric models

Plant Dingolfing began series production of all-electric automobiles in 2021 with the BMW iX. Today, it builds the widest range of BEV models within the BMW Group: the BMW iX, the BMW i5 sedan and touring, and the BMW i7. Since 2021, more than 320,000 all-electric vehicles have already been built at the Lower Bavarian site. This means that almost every sixth of the BMW Group’s total of two million BEVs comes from Dingolfing. In 2025, more than a quarter of the vehicles produced at Plant Dingolfing were all-electric.

Clear strategy with maximum flexibility

As part of the BMW iFACTORY, the BMW Group continues to pursue a technology-open approach in its plants: vehicles with different powertrains are flexibly produced in a mixed build on a single production line. For several years now, at least one all-electric model has been rolling off the line at every German BMW Group plant - e-mobility has become the new normal across the company’s production network. In doing so, the BMW Group is making a significant contribution to Germany being the world’s second-largest production location for electric cars today.

The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.

The new BMW 7 Series – the first luxury sedan with technologies from the Neue Klasse.
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forwards once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror[1], and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology[2], and a powerful software and electronics architecture delivering future-proof functionality.

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. The exceptionally poised and assured BMW 740d xDrive is now joined by the BMW 740 xDrive. And completing the line-up are two plug-in hybrid variants. In addition, a total of three BMW M Performance models demonstrate the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.
The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The new driver assistance visualisation function in BMW Maps gives the driver a better overview of the situation when using the navigation system. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.
As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2‑axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection.
The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle.
With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.
All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.

The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.

Munich. In line with its sustainability strategy, the BMW Group is once again systematically leveraging product sustainability innovations in the new BMW 7 Series. This is evident, for example, in the use of a new battery cell technology and a higher percentage of secondary material in the wheel rims. These measures represent a targeted further development, applying proven sustainability approaches to another BMW model.

Sixth-generation (Gen6) battery cells in the new BMW i7: Measures to reduce CO₂e in core component.
Essential levers for reducing supply chain CO₂e emissions include increased use of secondary materials and renewable energies, in combination with selected product and process innovations.
Gen6 battery cells for the BMW i7’s high-voltage battery are manufactured exclusively using energy from renewable sources. The same applies to production of the necessary anode and cathode active material. Cell production also relies in part on secondary raw materials for the lithium, cobalt and nickel required. This reduces the overall supply chain CO₂e footprint of the Gen6 battery cell in the new BMW i7 60 xDrive by approximately 33 percent compared to the previous Gen5 cell used in the BMW i7 to date.

Aluminium wheels with high percentage of secondary raw materials.
From 2026, selected rim designs for the BMW i7 will be available with 70 percent secondary aluminium. Electrolysis of the remaining primary aluminium, as well as wheel rim production, is carried out in part using renewable energy. All components with a high percentage of secondary raw materials meet the BMW Group’s same strict quality standards, while also contributing to resource efficiency.

Enhanced efficiency during use phase.
With its EfficientDynamics technology package, the BMW Group optimises vehicle efficiency across all relevant subsystems during the use phase. This includes aerodynamics, lightweight construction, rolling resistance and overall energy management. EfficientDynamics has been used by the BMW Group across all drive technologies since 2007.

Production at BMW Group Plant Dingolfing.
All model variants of the new BMW 7 Series Sedan are produced at BMW Group Plant Dingolfing. The facility in Lower Bavaria, the Group’s primary plant for BMW luxury cars, increasingly relies on renewable energy for electricity and heating. 100 percent of its external electricity comes from renewable sources, some of which is also generated directly on site. In late 2025, an approximately 100,000-square-metre rooftop photovoltaic system with an output of almost 11 MWp was commissioned at the facility. In addition, a biomass heating plant went on-stream late last year to ensure that locally-produced heat is partially supplied from renewable energy sources.

In line with BMW Group’s sustainable development goals.
The BMW Group’s commitment to the Paris Climate Agreement and to reaching “net zero” no later than 2050 is an integral part of its holistic 360° approach to sustainability, which is anchored in its corporate strategy. The BMW Group has set itself ambitious science-based CO₂e targets for the coming years and intends to reduce its CO₂e emissions by a total of at least 40 million tonnes from 2019 levels by 2030.

Transparency through BMW Vehicle Footprint.
The BMW Group has published its vehicles’ Product Carbon Footprint, as validated by the German Technical Inspection Association (TÜV), in the so-called Vehicle Footprint for several years. This report is publicly available here for all drive trains of the new BMW 7 Series from the start of production and can also be accessed in the My BMW app. In this way, the BMW Group creates transparency around the percentage of secondary materials and CO₂e emissions throughout the vehicle’s lifecycle.

Munich/Milan. Presenting A Garden of Curiosity – an immersive installation cocreated by MINI and Paul Smith for the Salone del Mobile. Set in the historic Palazzo Borromeo d’Adda in Milan, A Garden of Curiosity adds yet another highlight to the rich history the collaborators already share. Connected by their British heritage and iconic designs, the two design houses come together to celebrate optimism, curiosity and innovative spirit. The installation combines Paul Smith’s signature use of colour with the eye for detail for which MINI is renowned and invites visitors to explore and enjoy the playful world of design. 

“Paul Smith and MINI complement one another perfectly, as our collaboration for this project demonstrates once again. We are united by the joy of design, and our shared enthusiasm for craftsmanship, innovation and individuality makes A Garden of Curiosity an experience full of colour, sound and expression,” said Holger Hampf, Head of MINI Design.

Visitors immerse themselves in colour and sound: an experience for all the senses

Set amid the enchanted garden of the Palazzo Borromeo d’Adda, the installation is accessed via a wooden footbridge that takes visitors across the courtyard and through a red door. The door represents a symbolic invitation to look and see. On the other side is the green space created by MINI and Paul Smith. It consists of pathways that are lined with plants and grasses and lead to open platforms and cubic installations. The iconic Paul Smith Signature Stripe runs discreetly through the garden as a recurring design element. Architecture, textures, colour and sound converge to create sensory experiences. 

Interactive theme rooms

The Colour Theory Room acts as a visual intersection between Paul Smith’s signature colour palette and the colours of the new MINI Paul Smith Edition. Visitors can arrange colour samples on an interactive wall, the overall picture changing constantly throughout the day with each new personal design. In keeping with the philosophy of Sir Paul, the wall also gives visitors the opportunity to experiment with colour combinations.  

The Listening Room builds on this experience with Sir Paul’s voice recordings, highlighting the importance of colour theory. Another open platform invites visitors to experience the space with all their senses, allowing them to consciously enjoy a moment away from the hustle and bustle of Milan.

Adding the joy of discovery to the installation, the new MINI Cooper Convertible Paul Smith Edition is waiting to be found and invites visitors to take a closer look. Its appearance and details not only reflect Paul Smith’s distinctive style, but also capture the brand’s playful, optimistic and independent spirit. This exclusive highlight of the installation merges into the charming overall scene.

“I’ve always adored my visits to Milan for Salone del Mobile and I’m delighted to be back in the city to introduce the world of design to my new MINI. I look forward to sharing this special project with you all,” said Sir Paul Smith.

Heritage meets curiosity

Walking through the courtyard to the installation, visitors are immersed in the history of MINI and Paul Smith. Here, they can explore three cars from the collaboration between the two companies, which stretches back to 1998: the Paul Smith 40th Anniversary Mini, the MINI STRIP by Paul Smith and another MINI Cooper from the latest Edition. The specially created colour Nottingham Green adds stylish accents to the Edition’s mirror caps, octagonal radiator grille and wheel hub covers with Paul Smith lettering. A selection of others details also reflect the distinctive style of Paul Smith and ensure this MINI Edition captures the essence of ‘classic with a twist’. 

The Paul Smith 40th Anniversary Mini: A one-off car from 1999, whose bodywork morphed into a living work of art with 86 stripes in 26 colours. The interior also contained surprising use of colour (e.g. the lime green glove compartment) and highlighted Paul Smith’s playful style.

The MINI STRIP by Paul Smith: Another one-of-a-kind creation, the MINI STRIP of 2021 – based on the MINI Cooper  – was reduced to the essentials, as per the principle of ‘less is more’. The minimalist design put the focus on construction and function, with the aim of showcasing a new-at-the-time, responsible approach to design.

A Garden of Curiosity will be open on 21 – 26 April 2026 as part of the Salone del Mobile in Milan. It can be visited in the House of MINI at Via A. Manzoni 41 each day between 10.00 a.m. and 7.00 p.m.

Poucas semanas após o lançamento no mercado do novo BMW iX3, a segunda variante do sistema de tração do modelo celebra a sua estreia. O novo BMW iX3 40 (com um consumo combinado de energia elétrica: 14,6 kWh/100 km; classe de CO₂: A; autonomia elétrica: até 635 km; segundo WLTP)^¹ juntar-se-á à gama como modelo de entrada.

O novo BMW iX3 40 incorpora a nova tecnologia BMW eDrive de sexta geração (Gen6), desenvolvida especialmente para o Neue Klasse. Todos os componentes são concebidos para funcionar com uma arquitetura com tecnologia de 800V e o motor síncrono (EESM) que impulsiona o eixo traseiro - tem elevados níveis de eficiência. O motor elétrico entrega 235 kW/320 cv^¹ e 500 Nm^¹ de binário. O novo BMW iX3 40 acelera dos 0 aos 100 km/h em 5,9 segundos^¹, alcançando uma velocidade máxima de 200 km/h^¹.

Tempos de carregamento mais curtos e uma autonomia máxima de até 635 km

A bateria de alta voltagem do novo BMW iX3 40 possui uma capacidade útil de 82,6 kWh^¹. As suas células cilíndricas de iões de lítio têm 20% maior densidade energética do que as células prismáticas usadas na Gen5 e estão integradas diretamente na bateria de alta voltagem segundo o conceito cell-to-pack. A construção pack-to-open-body transforma a bateria num componente estrutural do veículo. Isto reduz a quantidade de material necessária e diminui o peso.

O novo BMW iX3 40 oferece uma autonomia de até 635 km segundo o ciclo de testes WLTP^¹. A sua potência máxima de carregamento é de 300 kW^¹. Quando ligado a uma estação de carregamento rápido a corrente contínua (CC) de 800V, o BMW iX3 40 pode ser carregado em apenas 10 minutos, oferecendo até 300 km^¹ de autonomia. A autonomia pode ser aumentada de 10% a 80% da capacidade em apenas 21 minutos numa estação de carregamento CC.

O BMW iX3 pode igualmente ser carregado em corrente alternada (CA) a uma potência padrão de até 11 kW. O carregamento em CA até 22 kW é possível como opcional, permitindo carregar a bateria de 0 a 100% em 4 horas e 15 minutos^¹. Além disso, o novo BMW iX3 40 dispõe de várias funções de carregamento bidirecional, que transformam o carro numa powerbank móvel e num dispositivo de armazenamento de energia doméstico.

Design novo e inconfundível 

Tal como o BMW iX3 50 xDrive (consumo de energia: 17,9–15,1 kWh/100 km (WLTP); emissões combinadas de CO₂: 0 g/km (WLTP); autonomia elétrica: 678–805 km (WLTP); classe de CO₂: A), o novo modelo de entrada exibe o design exterior inconfundível da geração Neue Klasse, incluindo a reinterpretada grelha frontal como elemento distintivo, assim como um tratamento moderno das superfícies, linhas precisas e grandes áreas envidraçadas.

O interior do novo BMW iX3 40 foi concebido como um espaço convidativo e continua a nova linguagem de design da marca. O revolucionário sistema de visualização e operação BMW Panoramic iDrive com o novo BMW Operating System X, (desenvolvido com o contributo português da Critical TechWorks³), confere ao novo BMW iX3 uma experiência digital imersiva e personalizada onde as funcionalidades de realidade aumentada são totalmente focadas no condutor.

Tal como no seu design exterior e interior, a configuração de série do novo BMW iX3 40 é idêntica à do BMW iX3 50 xDrive.

BMW Intelligent Personal Assistant agora com Amazon Alexa+² 

A lógica multifuncional do BMW Panoramic iDrive combina interação por toque, háptica e voz. Já o BMW Intelligent Personal Assistant desempenha um papel central no conceito operacional do novo BMW iX3, auxiliando o condutor na otimização do uso das janelas, ar condicionado e conforto dos bancos, gerir chamadas telefónicas, controlar o entretenimento a bordo e muito mais. Também pode ser usado para aceder a menus de funções e operar certas aplicações.

A integração da Amazon Alexa+^² no BMW Intelligent Personal Assistant representa um salto tecnológico da marca, pois a tecnologia de IA utilizada é um Large Language Model (LLM) - uma IA generativa que compreende a linguagem e é capaz de formular as suas próprias respostas. Isto permite interações por voz mais conversacionais, facilita trocas intuitivas e inteligentes, e suporta o acesso a bases de conhecimento externas, serviços na nuvem e conteúdos multimédia, bem como o controlo das funções do veículo. 

A ligação a uma conta Amazon permite uma integração fluida de serviços relevantes e expande o âmbito de utilização muito para além da operação tradicional do veículo. A disponibilidade será alargada gradualmente, ainda que não tenha data prevista para integração no mercado nacional.

Novos níveis de dinamismo e travagem mais suave

A tecnologia Neue Klasse também eleva o prazer de condução a novos patamares no novo BMW iX3 40. Isto é suportado pela nova arquitetura eletrónica e de software do veículo, que inclui quatro super computadores de alto desempenho a debitar 20 vezes maior poder de processamento do que os modelos anteriores.

O computador de controlo Heart of Joy que inclui o software BMW Dynamic Performance Control, responde dez vezes mais rápido do que os sistemas anteriores, ajudando assim a proporcionar uma condução extremamente fácil, ágil e segura, estabelecendo novos padrões dinâmicos. Outro marco é a função Soft Stop. Graças ao controlo preciso do motor elétrico, o novo BMW iX3 40 trava quase de forma impercetível até à paragem, sem solavancos ou ruído no ato de travagem - oferecendo o processo de paragem mais suave na história da marca.

Lançamento no mercado e preço 

O novo BMW iX3 40 estará disponível em Portugal a partir do verão de 2026 com um PVPr de 64.200€.

¹ Todos os valores são provisórios. O desempenho de carregamento depende da especificação do veículo, carga e condição da bateria, temperatura ambiente/bateria, perfil de condução, consumidores auxiliares, configurações específicas de carregamento do veículo e da potência de carregamento fornecida pelo ponto de carregamento. 

² Será implementado gradualmente para todos os modelos BMW com BMW Operating System 9 e X, a partir do segundo semestre de 2026. A disponibilidade será ampliada progressivamente, começando pela Alemanha e pelos EUA, não havendo para já previsão de chegada ao mercado nacional.

³ A Critical TechWorks (CTW), uma joint-venture entre o BMW Group e a empresa portuguesa Critical Software, é hoje o maior hub de desenvolvimento de software do BMW Group na Europa e um dos principais responsáveis pela tecnologia que equipará os novos modelos da BMW, MINI. Na BMW Motorrad, esta implementação será feita de forma gradual, abrangendo a maioria dos novos modelos. Com mais de 3.300 colaboradores nos escritórios de Lisboa, Porto e Braga, a CTW desenvolve hoje uma parte significativa do software presente nos novos modelos baseados na plataforma Neue Klasse. Entre os sistemas com contributo português e presentes no novo BMW i3, incluem-se:

• O novo BMW Panoramic iDrive, centrado no condutor com a abordagem "Eyes on the road", aliando uma experiência digital imersiva e personalizada a funcionalidades de realidade aumentada;
• Sistemas avançados de condução assistida, como o Modelo Digital da Estrada e a Previsão de Mudança de Faixa;
• Funcionalidades de aprendizagem contínua, com reprocessamento de dados em tempo real;
• Infraestruturas de base como a POSIX, Safe POSIX e Node 0, que sustentam a arquitetura modular e segura do sistema operativo BMW;
• A nova geração da MyBMW App, que liga condutor, veículo e mundo exterior;
• A infraestrutura que possibilita Remote Software Updates, que mantêm os veículos tecnologicamente atualizados ao longo do seu ciclo de vida.

Além do que acontece a bordo dos veículos, a CTW está também envolvida no desenvolvimento de soluções de eficiência que permitam um plano de produção mais inteligente, otimizar a logística através da digitalização e ainda outras operações internas do BMW Group.

Para mais informações, por favor contactar:

Corporate Communications

BMW Group Portugal

João Trincheiras, Corporate Communications Director

E-mail: Joao.Trincheiras@bmw.pt

Sobre o BMW Group

Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos premium, prestando igualmente serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países.

Em 2025, o BMW Group vendeu mais de 2.46 milhões de veículos de passageiros e mais de 202.500 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2025 foi de 10.2 mil milhões de euros, sobre receitas no valor de 135.4 mil milhões de euros. A 31 de dezembro de 2025, o BMW Group tinha um efetivo de 154.540 colaboradores.

O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A Sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

Um painel internacional de jurados composto por 98 jornalistas especializados atribuiu ao novo BMW iX3 não um, mas dois importantes prémios. O primeiro modelo da Neue Klasse foi distinguido como "Carro Mundial do Ano 2026", superando os concorrentes de todas as categorias, e o galardão de "Veículo Mundial Elétrico 2026".

Durante rigorosos testes de condução, o modelo com a motorização xDrive50 (consumo de energia combinado: 17,9–15,1 kWh/100 km (WLTP); emissões de CO₂ combinadas: 0 g/km (WLTP); autonomia elétrica: 678–805 km (WLTP); classe(s) de CO₂: A)* impressionou o júri com o seu excecional desempenho e dinâmica de condução, bem como pela sua tecnologia de ponta. Para o BMW Group, esta é a décima e décima primeira vitória nos prestigiados World Car Awards, já que em 26 de fevereiro, Oliver Zipse - Presidente do Conselho de Administração da BMW AG, tinha sido distinguido com o prémio "Personalidade do Ano 2026”.

O BMW iX3 é o primeiro modelo Neue Klasse, tendo sido oficialmente apresentado no IAA Mobility 2025. Com um sucesso imediato, o BMW iX3 estabeleceu uma nova linguagem de design, definindo altos padrões na dinâmica de condução e desempenho. Com uma autonomia de até 805 quilómetros, carregamento de bateria de até 400 kW e um consumo de energia de apenas 17,9–15,1 kWh/100 km (WLTP), o BMW iX3 demonstra capacidades excecionais em estrada.

O novo BMW Panoramic iDrive traz inovação ao interior. A unidade de controlo de alto desempenho Heart of Joy e o BMW Dynamic Performance Control elevam o prazer de condução a um novo patamar - razões sólidas para que o júri especializado dos World Car Awards tenha declarado o BMW iX3 "Carro Mundial do Ano 2026" e "Veículo Mundial Elétrico 2026" e, por isso, o novo veículo mais destacado nos mercados automóveis internacionais. Os prémios foram anunciados no Salão Internacional do Automóvel de Nova Iorque (de 1 a 12 de abril de 2026).

O sucesso do BMW iX3 baseia-se na avaliação independente de 98 jornalistas de 33 países. Estes emitiram as suas avaliações detalhadas após testarem os diversos veículos em competição. O BMW iX3 superou 57 concorrentes para conquistar o título principal. Já um total de 43 veículos competiram pelo título de "Veículo Mundial Elétrico".

Oliver Zipse eleito "Personalidade do Ano 2026" 

O desenvolvimento do Neue Klasse está intrinsecamente ligado a Oliver Zipse. Como Presidente do Conselho de Administração da BMW AG desde 2019, Oliver tem conduzido o BMW Group através de um período de profundas mudanças e transformação estratégica - lançando as bases para os modelos do Neue Klasse. O júri explicou: “Sob a sua liderança, a BMW manteve uma abordagem tecnologicamente aberta à eletrificação, digitalização e sustentabilidade, mantendo simultaneamente um forte foco na identidade da marca e na rentabilidade. A liderança firme e orientada para a engenharia de Zipse ajudou a moldar o rumo da BMW num panorama automóvel mundial em rápida evolução.”

Júri informa mais de 413 milhões de leitores 

Criados em 2003 para reconhecer a inovação e produtos de destaque no sector Autómovel mundial, os World Car Awards são entregues anualmente com base no veredicto de um prestigiado júri internacional. Em mais de 20 anos, consolidaram-se firmemente como um complemento aos prémios nacionais e regionais, tendo os resultados das avaliações do júri ajudado mais de 413 milhões de leitores em todo o mundo nas suas decisões de compra - tornando o prémio um dos galardões mais cobiçados da indústria internacional. 

Os veículos elegíveis para "Carro do Ano" devem ser produzidos em volumes de pelo menos 10.000 unidades por ano e ter um preço inferior ao dos carros de luxo nos seus principais mercados. Os modelos nomeados para "Veículo Elétrico" devem ser produzidos em pelo menos 5.000 unidades anuais. Outro requisito é que o veículo tenha estado à venda em pelo menos dois mercados importantes (China, Europa, Índia, Japão, Coreia, América Latina, EUA) e em pelo menos dois continentes distintos, entre 1 de janeiro de 2025 e 30 de março de 2026. Para além dos títulos principais, o evento deste ano distinguiu prémios em outras quatro categorias, incluindo “Carro de Luxo do Ano”, “Carro Desportivo do Ano”, “Carro Urbano do Ano” e “Design do Ano”.

Para mais informações, por favor contactar:

Corporate Communications

BMW Group Portugal

João Trincheiras, Corporate Communications Director

E-mail: Joao.Trincheiras@bmw.pt

Sobre o BMW Group

Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos premium, prestando igualmente serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países.

Em 2025, o BMW Group vendeu mais de 2.46 milhões de veículos de passageiros e mais de 202.500 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2025 foi de 10.2 mil milhões de euros, sobre receitas no valor de 135.4 mil milhões de euros. A 31 de dezembro de 2025, o BMW Group tinha um efetivo de 154.540 colaboradores.

O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A Sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

O BMW Série 3 é a essência da marca BMW: durante cinco décadas, este ícone tem representado o prazer de condução desportivo, um design inconfundível e uma evolução consistente.

O novo BMW i3 totalmente elétrico reforça o legado e o carácter familiar do Série 3, com características únicas adicionais. Como segundo modelo da geração Neue Klasse, representa um salto tecnológico para uma nova era, sendo o BMW i3 50 xDrive a primeira motorização a ser lançada no mercado.

Potência e autonomia revolucionárias

O BMW i3 50 xDrive está equipado com a sexta geração da tecnologia BMW eDrive, que inclui dois motores eléctricos de alta eficiência (EESM e ASM) nos eixos dianteiro e traseiro, com uma potência combinada de 345 kW (469 cv) e um binário de 645 Nm (valores provisórios). Esta configuração permite uma autonomia de até 900 km¹ (em ciclo WLTP). O sistema de carregamento rápido DC suporta até 400 kW, possibilitando carregar até 400 km em apenas 10 minutos.² 

Design - O núcleo da marca reinterpretado: moderno, intemporal e inconfundível

O novo BMW i3 incorpora a linguagem de design Neue Klasse com uma estrutura moderna 2.5-box, proporções desportivas e linhas precisas. A dianteira apresenta a icónica grelha da BMW, agora com uma assinatura luminosa inovadora. Como opcional, o pacote Iconic Glow oferece três animações de iluminação personalizáveis (Balanced, Relaxed e Excited), realçando o efeito de profundidade visual da grelha. Na secção traseira destacam-se os faróis horizontais tridimensionais e um difusor que reforça as características dinâmicas do veículo.

Na estreia no mercado do novo BMW i3 estarão disponíveis onze cores exteriores diferentes, com acabamentos na cor solid, frozen e metálica. A nova cor metálica M Le Castellet Blue é exclusiva da gama.

O interior alia espaço, modernidade e foco absoluto no condutor, numa interação harmoniosa entre geometria, luz e som. Com o novo BMW Panoramic iDrive, teto panorâmico opcional com vidro climate Comfort, bancos desportivos M, novas jantes aerodinâmicas M de 21 polegadas, materiais sustentáveis e acabamentos sofisticados - o novo BMW i3 eleva a experiência de condução a um novo patamar.

Experiência digital integrada e intuitiva

Com o BMW Panoramic iDrive, o BMW i3 apresenta um sistema operativo revolucionário que projeta informações no pára-brisas. Este sistema, que inclui o BMW Panoramic Vision e o BMW 3D Head-Up Display opcional, foi desenvolvido com o contributo português da Critical TechWorks ³, e confere ao novo BMW i3 uma experiência digital imersiva e personalizada onde as funcionalidades de realidade aumentada são totalmente focadas no condutor.

O volante multifuncional com tecnologia Shy Tech garante controlo intuitivo sem distrações, enquanto o assistente pessoal inteligente BMW Intelligent Personal Assistant, agora com tecnologia de modelo de linguagem avançada (LLM) integrada à Alexa+³, permite comandos de voz naturais e personalizados. Esta tecnologia será implementada gradualmente em todos os modelos com o BMW Operating System 9 e X, ainda que não tenha data prevista para integração no mercado nacional.

Tecnologia de última geração

No coração do BMW i3 encontra-se uma nova arquitetura com quatro supercomputadores dedicados às principais funções do veículo: condução, regeneração, assistência ao condutor e infotainment, sendo o sistema “Heart of Joy” responsável por gerir principalmente a dinâmica da condução. Estes computadores oferecem até 20 vezes mais poder de cálculo em comparação com modelos BMW anteriores e permitem atualizações over-the-air, garantindo que o veículo evolui continuamente ao longo do tempo.

Sustentabilidade e inovação

O BMW i3 segue o conceito holístico de sustentabilidade da marca, com recurso a materiais reciclados e processos que reduzem significativamente as emissões de CO2 ao longo do ciclo de vida do veículo. O sistema BMW eDrive de 6ª Geração, incorpora uma bateria que utiliza células cilíndricas com alta densidade energética e design cell-to-pack que optimiza o peso e o espaço. A construção pack-to-open-body aumenta a rigidez e diminui o peso da carroçaria. O veículo suporta também carregamento bidireccional, permitindo usar a bateria como fonte de energia móvel – tanto para um aproveitamento doméstico como para utilização de dispositivos externos, promovendo uma nova forma de integração energética.

Produção e disponibilidade

O novo BMW i3 será produzido na fábrica da BMW em Munique, com início de produção em agosto de 2026 e previsão de chegada a Portugal no outono do mesmo ano. A produção na fábrica de Munique será direcionada exclusivamente para veículos do Neue Klasse - 100% elétricos - a partir de 2027, consolidando o compromisso do BMW Group com a mobilidade sustentável.

¹ Não existem valores WLTP vinculativos atualmente disponíveis, sendo estes dados provisórios. Além disso, os valores reais dependem de vários fatores, como carga, estilo de condução, trajeto, condições meteorológicas, consumos auxiliares (incluindo ar condicionado), pneus e idade da bateria.

² Segundo ISO 12906 no ciclo WLTP.

³   A Critical TechWorks (CTW), uma joint-venture entre o BMW Group e a empresa portuguesa Critical Software, é hoje o maior hub de desenvolvimento de software do BMW Group na Europa e um dos principais responsáveis pela tecnologia que equipará os novos modelos da BMW, MINI. Na BMW Motorrad, esta implementação será feita de forma gradual, abrangendo a maioria dos novos modelos. Com mais de 3.300 colaboradores nos escritórios de Lisboa, Porto e Braga, a CTW desenvolve hoje uma parte significativa do software presente nos novos modelos baseados na plataforma Neue Klasse. Entre os sistemas com contributo português e presentes no novo BMW i3, incluem-se:

• O novo BMW Panoramic iDrive, centrado no condutor com a abordagem "Eyes on the road", aliando uma experiência digital imersiva e personalizada a funcionalidades de realidade aumentada;
• Sistemas avançados de condução assistida, como o Modelo Digital da Estrada e a Previsão de Mudança de Faixa;
• Funcionalidades de aprendizagem contínua, com reprocessamento de dados em tempo real;
• Infraestruturas de base como a POSIX, Safe POSIX e Node 0, que sustentam a arquitetura modular e segura do sistema operativo BMW;
• A nova geração da MyBMW App, que liga condutor, veículo e mundo exterior;
• A infraestrutura que possibilita Remote Software Updates, que mantêm os veículos tecnologicamente atualizados ao longo do seu ciclo de vida.

Além do que acontece a bordo dos veículos, a CTW está também envolvida no desenvolvimento de soluções de eficiência que permitam um plano de produção mais inteligente, otimizar a logística através da digitalização e ainda outras operações internas do BMW Group.

Para mais informações, por favor contactar:

BMW Group Portugal

João Trincheiras, Corporate Communications Director

joao.trincheiras@bmw.pt

Sobre o BMW Group

Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos premium, prestando igualmente serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países. Em 2025, o BMW Group vendeu mais de 2.46 milhões de veículos de passageiros e mais de 202.500 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2025 foi de 10.2 mil milhões de euros, sobre receitas no valor de 135.4 mil milhões de euros. A 31 de dezembro de 2025, o BMW Group tinha um efetivo de 154.540 colaboradores. O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A Sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

Munich. Please find the satellite and streaming details of the BMW Group Keynote as follows:

18 March 2026.

11:00 - 11:40 A.M. CET – Design Premiere of the new BMW i3. LIVE

Technical data TV satellite transmission:

Contact SNG: +49 (0) 179-5079009 (Torsten Jobmann)
Contact on site : +49 151 23456 889 (Tom Forster)

Live Stream available at:

https://www.live.bmwgroup.com/en/live-streaming/ and

on BMW Group YouTube: https://b.mw/IuTd3

Munich. With the new BMW i3, the BMW Group is reaffirming its holistic approach to product sustainability – shining a light on a relevant dimension of product development that has been less visible up until now: health and well-being in the passenger compartment. To address this aspect of vehicle development, interior air quality, material selection and olfactory perception are systematically studied and evaluated at the company’s own odour laboratory.

Holistic product sustainability as a guiding principle.
The BMW Group considers sustainability throughout a vehicle's entire lifecycle – from raw material extraction through the supply chain and production all the way to the use phase and recycling. This 360° approach combines product sustainability, technological innovation and long-term company success. Health and well-being are embedded into product development and systematically integrated into processes and standards.

Interior air quality and its impact on health.
Vehicle interior air quality is an important factor for health and well-being inside the vehicle. Emissions from materials, as well as influences such as temperature and humidity directly impact vehicle occupants. When selecting materials for the vehicle interior, the BMW Group therefore pays close attention to avoiding emissions that could be detrimental to health. For more than 25 years, the company has relied on its own testing methods to measure and evaluate emissions and scent profiles in the vehicle interior. The latest findings from toxicology, health and sensory research are continuously applied to in-house standards that the BMW Group also actively shares in international standardisation and specialised bodies.
The aim is to ensure the interior has a scent that is authentic, discreet and high-end, reinforcing the brand's premium promise. The use of artificial fragrances is deliberately avoided.

Scent as a subconscious dimension.
The BMW Group deliberately addresses on scent in the vehicle interior, as this has a significant influence on the occupants’ health and well-being.
Scents act directly on the limbic system, evoking emotions and memories, and contributing to the subjective feeling of safety. A pleasant and subtle scent is therefore part of the premium experience and an expression of the brand's aspirations.
By minimising harmful emissions and selecting high-quality materials, the BMW Group acknowledges its responsibility for the health of its customers. Managing scent is therefore part of a holistic approach to sustainability across the entire lifecycle.

Inside the BMW Group scent laboratory.
At the BMW Group scent laboratory, materials, components and complete vehicle interiors are tested under realistic conditions. The analysis relies on the integration of modern measurement technologies and the trained sensory evaluation of BMW Group experts. Humans remain central to this process. This approach ensures compliance with legal requirements and adherence to internal quality standards. Scent is viewed as part of a multi-sensory, holistic experience. What matters most is not the individual component, but the interaction of all materials in the vehicle interior, which determines the overall olfactory experience.

Health and well-being as elements of product sustainability.
The new BMW i3 embodies an aspiration that applies to the entire BMW Group brand portfolio: In addition to a consistent decarbonisation strategy throughout the vehicle lifecycle, the model relies on a high percentage of secondary materials and innovative material concepts for the interior.
“Health and well-being are an integral part of product sustainability for us. Environmental factors and a growing health awareness are changing how we perceive our living spaces – including our cars. Our customers expect products that are designed to take their health and well-being into account. That is why interior air quality is a key product feature in our holistic approach to sustainability,” according to Nils Hesse, Vice President Product Sustainability at the BMW Group.

Munich. In the BMW i3, as with the BMW iX3, the BMW Group applies a 360° approach to sustainability. At its core is decarbonisation throughout the entire vehicle lifecycle – from product development through the supply chain and production to the end of the use phase. In this way, the second Neue Klasse model also contributes to achieving the ambitious, overarching CO₂e targets the company has set itself.

CO₂e benefits already after 1-2 years of use.
Depending on the drive train variant, annual mileage and source of the electricity used for charging, the new BMW i3 50xDrive already achieves a CO₂e advantage over a comparable model with an internal combustion engine after one to two years of use[1].

Decarbonisation in the supply chain.
Targeted decarbonisation is a key starting point for reducing CO₂e emissions throughout the supply chain. The use of renewable energies, the increasing share of secondary material, and product and process innovations – for example, in the Gen6 cell and high-voltage battery – contribute to a significant emissions reduction across the entire supply chain.
The results of this systematic approach are demonstrated by the emission reductions achieved: Specific measures during product development of the BMW i3 lowered supply chain CO₂e emissions by about a third.[2]

Innovative materials and technologies for interior and exterior.
The “Design for Circularity” principle is also systematically applied in the new BMW i3. The concept incorporates gradually increased use of secondary materials, targeted reduction of material selection and optimised dismantling capability.
For example, the BMW i3 uses 30 percent recycled plastic in its front bumper trim. At the same time, the number of different materials used for the entire bumper, excluding mounted parts, was reduced from 15 to 7, compared to the predecessor model (seventh-generation BMW 3 Series). Due to the high use of a plastic particularly suitable for recycling, the proportion of recyclable plastic was increased from approximately 46 percent in the predecessor to about 85 percent[3]. This enables the recovery of high-quality plastic recyclates from the vehicle.
Another example of how the “Design for Circularity” principle is implemented in the new BMW i3 is the Econeer seat covers offered as part of the “Essential” equipment line, which are made from a recyclable textile composite. The basic material for the upper fabric is 100-percent recycled PET. The use of recycled PET granulate – as the base material for the polyester yarn required – significantly reduces CO₂e emissions and water consumption during manufacturing compared to primary material. The dismantling capability of the seat cover has also been improved to facilitate a material-specific separation at the end of the lifecycle.

Use of secondary materials in the new BMW i3.
The new BMW i3 consists of approx. 30 percent secondary materials in total[4]^: These include cast aluminium components, such front and rear knuckle, with 80 percent secondary material content, and cast aluminium wheel rims with 70 percent secondary aluminium.The housing for the rear electric motor, produced at BMW Plant Landshut, comprises up to two-thirds secondary aluminium. A portion of the energy used in production comes from renewable sources.
In the Gen6 battery cells of the BMW i3 high‑voltage battery, secondary materials are partially used for cobalt, lithium and nickel. Energy from renewable sources is used in manufacturing the anode and cathode materials, as well as for cell production. In comparison to the previous model’s Gen5 cell, CO₂e emissions were reduced by approx. 33 percent per watt hour.
Further examples of the innovative use of engineering and secondary materials include the engine compartment cover and the storage compartment under the BMW i3's bonnet. The starting material for these consists of 30 percent recycled maritime plastic – post-consumer material from used fishing nets and ropes – while the base material for the yarn used in the textiles for the headliner, A-pillar and parcel shelf consists entirely of recycled material.

Enhanced efficiency during use phase.
With the EfficientDynamics technology package, vehicle efficiency is optimised across all subsystems during the use phase.
This encompasses aerodynamics, lightweight construction, rolling resistance and overall energy management, for example. Efficientynamics has been employed by the BMW Group since 2007, across all drive technologies.

BMW Group Plant Munich undergoes extensive modernisation.
BMW Group Plant Munich is the BMW Group’s main plant.For more than a century, the plant has been producing premium mobility in Munich’s Milbertshofen district. Over the past four years, the site has been completely modernised: In addition to a new body shop, a state-of-the-art vehicle assembly was also built, including logistics areas. The new facilities are now in the final stages of construction. Production of the new BMW i3 will get underway here in 2026. Just one year later, the Munich location will transition its production portfolio to exclusively fully-electric vehicles for the Neue Klasse. As the BMW Group’s oldest automobile production site, the plant sources 100 percent of its external electricity requirements from renewable energy.

In line with BMW Group’s sustainable development goals.
The BMW Group’s commitment to the Paris Climate Agreement and to reaching “net zero” no later than 2050 is an integral part of its holistic 360° approach to sustainability, which is anchored in its corporate strategy. The company has set itself ambitious science-based CO₂e targets for the coming years. The BMW Group intends to reduce its CO₂e emissions by a total of at least 40 million tonnes from 2019 levels by 2030.

Transparency through Product Carbon Footprint .
The BMW Group has published its vehicles’ Product Carbon Footprint, as validated by the German Technical Inspection Association (TÜV), for many years in the so-called Vehicle Footprint. This report is publicly available here for all drive trains of the new BMW 3 Series from the Start of Production and can also be accessed in the My BMW app. In this way, the BMW Group creates transparency around the percentage of secondary materials and CO₂e emissions across the vehicles’ entire lifecycle.

Munich/Arjeplog. The BMW 3 Series has been the embodiment of driving pleasure in the premium midsize class for five decades. All over the world, this icon of the BMW brand is renowned for its superior sportiness, precise handling and effortless agility, combined with long-distance driving comfort. As the latest generation BMW 3 Series is getting ready for launch, so is the first sedan model of the Neue Klasse: the fully electric BMW i3. Prototypes are currently undergoing a comprehensive test programme at the BMW Group winter test centre in Arjeplog, Sweden.

The BMW i3 will have its design premiere on 18 March 2026. The new fully electric model generation features a sixth-generation eDrive (Gen6). “The BMW i3 applies the sporty sedan’s typical characteristics to a completely new vehicle concept defined by the BMW 3 Series DNA. At the same time, pushing the conventional boundaries of electric mobility into new territory, thanks to the potential of our Neue Klasse,” says Mike Reichelt, Head of Neue Klasse BMW. The control unit consisting of the “superbrain” Heart of Joy and the BMW Dynamic Performance Control driving stack takes driving dynamics to an entirely new level. As the BMW i3 approaches series-production readiness, the test and development team is performing the final fine-tuning of driving dynamics components on the snow-covered roads and frozen lakes of Sweden.

Test drives for fine-tuning in extremely cold weather are a key part of vehicle testing. 
Endurance tests in freezing temperatures and wintry road conditions in Sweden’s extreme north are a long-standing BMW tradition. The snow-covered roads around Arjeplog and the specially prepared surfaces of frozen lakes provide the ideal environment for evaluating and fine-tuning drive and suspension systems Electronic control systems are a good example – the low friction coefficients of surfaces covered by snow and ice enable engineers to test, analyse and optimise the interactions of these systems under precisely reproducible conditions. This provides the foundation of the hallmark BMW driving pleasure. 

Highly innovative overall concept is key to an outstanding driving experience.
The Heart of Joy is one of four “superbrains” in the Neue Klasse. Complemented by the BMW Dynamic Performance Control software developed in-house, it forms the powerful new driving and dynamics control unit in the BMW i3, controlling the powertrain, brakes and some steering functions along with recuperation. Its responses are ten times faster than with previous systems. The result of this technological quantum leap is evident in the particularly effortless and exceptionally precise handling of the new BMW i3.

Even on slippery surfaces like those in Arjeplog, the Heart of Joy ensures agile propulsion. In addition, the extremely fast control of the two electric motors ensures superior driving stability. Only electric motors are capable of processing and executing the lightning-fast commands. This enables the BMW i3 to deliver a light-footed and comfortable drive in every situation. And with typical BMW 3 Series characteristics, it sets new standards in driving dynamics.

Even at the limits, the BMW i3 offers an extremely safe driving experience.
The new BMW i3 can be controlled with maximum precision. It responds instantly to steering inputs and creates a feeling of effortlessness. The Heart of Joy reduces the number of control interventions required – for example by the DSC system. The resulting cornering behaviour is more consistent and reproducible, giving the driver an even greater sense of assurance. In addition, the BMW i3 remains easy to control even when approaching the limits. The Soft-Stop function of the new BMW i3 is exceptional: precise control of the electric motors enables the smoothest stopping process in the history of the BMW 3 Series, without jerks and brake noise. The exceptional stability that the Heart of Joy provides, even on slippery surfaces like those found in Arjeplog, also improves efficiency. The precise control processes of the Heart of Joy allow the BMW i3 to recuperate energy as often and as intensely as possible, even when cornering, without compromising driving stability. “Sheer driving pleasure” redefined. 

Second model of the Neue Klasse: BMW i3 50 xDrive 
• Start of production: Second half of 2026
• Sixth-generation BMW eDrive (Gen6) with 800-volt technology
• Charging capacity: peak charging capacity up to 400 kW
• Electric drive unit with EESM technology on the rear axle and ASM technology on the front axle
• Max. system output: 345 kW/469 hp*
• 645 Nm torque*

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information as per WLTP is not yet available. 

Munich. BMW has achieved a triple success in the “Best Cars” readers’ poll conducted by German “auto motor und sport” magazine. In the “Large SUVs/Off-road Vehicles” category, 14.1 per cent of the votes cast went to the BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A)**, the first Neue Klasse model, enabling it to beat 69 competitors. Readers also awarded the BMW 2 Series Coupé the “Best Car” title in the “Compact Class” for the fifth consecutive year. And the BMW 3 Series took first place in the “Medium Class” category, with 12.4 per cent of the votes in a field of 26 competitors. Around 95,000 readers took part in what was the 50th iteration of the poll. With 480 models in 13 categories presented both online and in the “auto motor und sport” print edition, there were more vehicles to choose from than ever before.

In addition, January 2026 saw four BMW model series win awards at the “Car of the Year Awards 2026” of British car magazine “What Car?”. The BMW 4 Series was once again voted “Coupé of the Year” by the magazine’s editors and experts. For the third time in a row, the award for “Performance Car of the Year” went to the BMW M3 Competition Touring with M xDrive (fuel consumption, combined: 10.4 l/100 km; CO₂ emissions, combined: 234 g/km (WLTP), CO₂ class: G)**. Like no other model in its class, it combines performance with everyday usability, adding another chapter to the success story of BMW M models. BMW also won the “Luxury Car of the Year” award, which went to the BMW X7. The BMW iX3 achieved a particularly noteworthy result. The all-electric model won two major “What Car?” accolades, “Car of the Year 2026” and “Premium Electric SUV of the Year”. With these latest awards, BMW is continuing the string of successes it achieved in prestigious national and international competitions in 2025, with BMW vehicles from a wide range of market segments coming out on top in public polls, owner surveys and expert jury decisions.

Triumphs for the BMW iX3: “Car of the Year” in numerous countries.
Presented at the IAA Mobility 2025, the new BMW iX3 was an instant success. It establishes a new design language and sets standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and a consumption of just 15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. The new BMW Panoramic iDrive stands for innovation in the interior, while the Heart of Joy high-performance control unit and BMW Dynamic Performance Control enable driving pleasure on an entirely new level. These qualities also impressed the experts. The motor journalists at “Auto Bild” and “Bild am Sonntag”, two German publications from Axel Springer Verlag, honoured the BMW iX3 with the “Golden Steering Wheel” for “Best Innovation”. First awarded in 1976, the “Golden Steering Wheel” counts among the most prestigious accolades of the European automotive industry.

Other awards naming the BMW iX3 as the outstanding new vehicle included “Top Gear’s 2026 Car of the Year” (UK), “Swiss Car of the Year 2026”, “Car of the Year” at “Electrifying.com” (UK) and first place in the “Full Electric” category at the “LR66 Automobile Awards” (France). In addition, there were technology awards such as being included among “The Best Inventions of 2025” by “Time Magazine” (US). “Carwow” in the UK presented the BMW iX3 with its “Tech Trailblazer Award” at the “Car of the Year Awards 2026”. “Carwow” Germany honoured BMW Panoramic Vision, which made its debut in the first Neue Klasse model, as the year’s “automotive innovation”. High praise also came from Alma Media, one of Finland’s leading media companies. Experts from the daily newspaper Iltalehti, the business and financial newspaper Kauppalehti, and the online marketplaces Nettiauto and Autotalli, voted the BMW iX3 the “Best Electric Car of the Year” 2025. A jury member explained: “This may be the first competition the iX3 wins, but once it enters next year’s international awards, there will be plenty of trophies to come ...” For the readers of “Auto Zeitung” (Germany), it was already clear that the BMW iX3 deserved the “Auto Trophy” in the category “Best Electric SUV above 50,000 euros”. The BMW iX3 was also eagerly awaited on the Chinese market. Numerous media outlets described the model as the “Most Anticipated All-Electric SUV”.

BMW 5 Series: accolades for Sedan and Touring.

The BMW 5 Series added to its successes of the past years: the specialists at “Top Gear”, one of the most renowned names in motoring journalism in the UK and beyond, declared the BMW i5 Touring their “Best EV Estate”. At the “Auto Express New Car Awards” (UK), the BMW 530e (fuel consumption, combined: 8.4–8.0 l/100 km; CO₂ emissions, combined: 197–181 g/km (WLTP), CO₂ class: G)**^,1 was voted the “Premium Hybrid Car of the Year”. The automotive journalists at the French-language “Le Guide de l’auto” in Canada ranked the BMW 5 Series first in the categories “Mid-Size Luxury Cars” and “Electric Luxury Vehicles”, viewing both the all-electric and ICE versions as the outstanding vehicles in their respective segments. Expert verdicts also determine the awards presented by “Car and Driver”, one of the largest and oldest automotive magazines in the US. Here, the editors awarded the BMW i5 Sedan the “Editors’ Choice” accolade in the “Electric Mid-Size Luxury Sedan” category. “Carwow” in Spain crowned the BMW 5 Series its “Most Comfortable Car” of 2025. Readers of German “Auto Zeitung” magazine awarded the “Auto Trophy” for “Best Electric Sedan” to the BMW i5. The BMW 5 Series also won “Best Upper/Luxury Cass” honours. And the BMW 5 Series triumphed at the “Auto Bild Company Car Awards” as well. Readers voted the model series the overall winner in the “Upper Medium Class” category. The editors explained: “With its digital offensive, strong driving dynamics and the all-electric i5 variant, the Munich carmaker strikes a chord with company car drivers.” “Auto Bild” and “Bild am Sonntag” (Germany) awarded the “Golden Steering Wheel” in the “Upper/Luxury Class” category to the BMW M5 Touring (energy consumption, weighted, combined: 18.1–17.7 kWh/100 km and 5.5–5.2 l/100 km (WLTP); CO₂ emissions, weighted, combined: 124–118 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D; fuel consumption with discharged battery: 11.0–10.7 l/100 km (WLTP))**^,1. The high-performance model earned the highest points score of any car entered in this prestigious competition, thereby adding its name to the long list of BMW M award winners. 

Big wins: BMW 7 Series, BMW X7, BMW X6, BMW X5 and BMW iX.

An award for the most comfortable way to drive a BMW: at its “Electric Car Awards 2025”, British magazine “What Car?” declared the BMW i7 the “Best Electric Luxury Car”. In early 2025, the BMW X7 was named “Luxury Car of the Year” by the same magazine and successfully defended its title again this year. In South Africa, “Car Magazine”, one of the country’s leading automotive magazines, annually selects its “Top 12 Best Buys”. The editorial team chose the BMW 7 Series as its “Luxury Car”. Another set of awards presented in South Africa is the “Cars.co.za” “Consumer Awards”. This is based on a combination of expert assessments and owner surveys. The winning “Premium SUV” was the BMW X5 xDrive30d M Sport (fuel consumption, combined: 8.2–7.8 l/100 km; CO₂ emissions, combined: 215–204 g/km (WLTP), CO₂ class: G)**. In the category “Best SUV above 60,000 euros”, readers of “Auto Zeitung” (Germany) awarded the “Auto Trophy” to the BMW X5.

In the US, the BMW X5 received the “Car and Driver Editors’ Choice” award in the “Mid-Size Luxury SUV” and “Hybrid Mid-Size Luxury SUV” categories. The BMW 7 Series won the “Editors’ Choice” accolade in the “Full-Size Luxury Sedan” class, while the BMW i7 won the same award in the “Electric Full-Size Luxury Sedan” segment. The BMW X7 stood out for the jury as a “Full-Size Luxury SUV”, as did the BMW iX in the “Electric Mid-Size Luxury SUV” category. The results for the largest battery-electric BMW model were confirmed by J.D. Power’s “Electric Vehicle Experience Ownership Study” (US). The verdict: No model – irrespective of the type of powertrain – has more satisfied owners. This was also supported by the assessment of the “American Automobile Association” in its “AAA Car Guide”. The largest US automobile club and mobility service provider combines consumer and safety ratings with editorial expertise and named the BMW iX xDrive50 the “Overall Winner” and winner in the “Midsize SUVs” category. The BMW iX secured further wins in the “New Car Awards” of “Auto Express” (UK). The magazine’s experts awarded the model the “Large Premium SUV of the Year” and “Premium Electric Car of the Year” titles. 

One of the most important quality and satisfaction surveys worldwide is the “J.D. Power Automotive Performance, Execution and Layout Study” (APEAL). This US study focuses on emotional and subjective assessments. The BMW X6 won in its segment and also achieved the highest score of all vehicles included in the study. 

Strong performance from mid-range models.

The BMW 3 Series and 4 Series models, along with the BMW X3 and BMW X4 Sports Activity Vehicles, are important pillars of the company’s global market success. They represent a combination of sporty driving dynamics, exacting design and excellent everyday usability in key segments. “Car and Driver” (US) awarded the BMW 3 Series and BMW 4 Series Gran Coupé its “Editors’ Choice” accolade in the “Compact Luxury Sedan” segment, with the BMW i4 equally successful in the “Electric Compact Luxury Sedan” category. The BMW 4 Series and BMW X4 won their respective classes in the “J.D. Power Automotive Performance, Execution and Layout Study” (APEAL).

The BMW X3 grew more modern, distinctive and sporting in 2024. It impresses with a new design language, a comprehensive powertrain portfolio and a premium ambience marked by an individual style, complemented by BMW Operating System 9, BMW iDrive with QuickSelect and Digital Premium and an advanced range of assistance systems. With these qualities, the BMW X3 scored highly in its first full year on the market. Its visual appearance impressed readers in the “autonis” poll conducted by “auto motor und sport” magazine (Germany), netting it first place in the “Large SUVs/Off-road Vehicles” category. It also collected an “Editors’ Choice” award from “Car and Driver” (US) in the “Compact Luxury SUV” category. At the “New Car Awards” of “Auto Express” magazine (UK), it was named “Mid-size Premium SUV of the Year”. “Car Magazine” in South Africa likewise declared the BMW X3 the winner in this category, as part of its “Top 12 Best Buys” listing. The BMW X3 impressed owners as much as experts in South Africa, and the BMW X3 30e xDrive M Sport (energy consumption, weighted, combined: 16.7 kWh/100 km and 3.3 l/100 km (WLTP); CO₂ emissions, weighted, combined: 76 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined B; fuel consumption with discharged battery: 8.2 l/100 km (WLTP))**^,1 was also a winner at the “Cars.co.za” “Consumer Awards”. In Germany, readers of “Auto Zeitung” magazine awarded the “Auto Trophy” in the category “Best SUV between 30,000 and 60,000 euros” to the BMW X3. In the reader poll conducted by “Auto Bild Sportscars”, the top model in the series, the BMW X3 M50 (fuel consumption, combined: 8.3 l/100 km; CO₂ emissions, combined: 189 g/km (WLTP); CO₂ class: G) was named “Auto Bild Sportscar of the Year” 2025 in the “SUVs up to 100,000 euros” category.

The BMW Z4 is currently available as the BMW Z4 Final Edition for a limited time period, demonstrating once again that sheer driving pleasure is an intrinsic part of the BMW brand’s DNA. The “Sport Auto Award” poll of “Sport Auto” magazine (Germany) saw the BMW Z4 M40i (fuel consumption, combined: 8.4–8.0 l/100 km; CO₂ emissions, combined: 197–181 g/km (WLTP), CO₂ class: G)* take victory in the “Convertibles/Roadsters up to 100,000 euros” category by a large margin, with 31.1 per cent of the votes cast.

Compact, dynamic and equally successful with electric powertrains.

The entry-level model in the BMW product portfolio is the BMW 1 Series. In the “Auto Zeitung” readers’ poll, the series won the “Auto Trophy” in the category “Best Small Cars, City Cars & Compacts” with 15.7 percent of the votes cast; the BMW 2 Series Gran Coupé took victory as the “Best Medium Class” vehicle. The BMW 2 Series Coupé received the “Car and Driver Editors’ Choice” accolade (US) in the “Sport Compact Luxury Coupé” category. At the “Auto Express New Car Awards” (UK), the model series won the “Coupé of the Year” award. The BMW 2 Series also dominated the compact class in the “autonis” poll conducted by “auto motor und sport” magazine (Germany). The BMW 2 Series Coupé won with 40.8 per cent of the votes, followed by the BMW 2 Series Gran Coupé in second place with more than 26 per cent of the votes cast. In the US, the BMW X1 led its segment in the “J.D. Power Automotive Performance, Execution and Layout Study” (APEAL). It also won the “Car and Driver Editors’ Choice” accolade (US) in the “Subcompact Luxury SUV” segment. The award from “Le Guide de l’auto” (Canada) in the “Subcompact Luxury SUVs” category went to the BMW X1/BMW X2. The readers of “Auto Zeitung” magazine awarded an “Auto Trophy” to the BMW iX1, highlighting the comprehensive range of drive systems BMW offers in this vehicle segment.

BMW winning prestigious brand awards as well.

The numerous awards won by BMW models and BMW technology also reflect positively on the BMW brand. The “Kelley Blue Book Consumer Choice Award” (US) is an accolade based on actual purchasing and ownership decisions; BMW took “Best Car Styling Luxury Brand” honours. At the “Which? Awards” (UK), BMW received the “Electric Car Brand of the Year” award. In the “autonis” reader poll conducted by "auto motor und sport” magazine (Germany), BMW was voted “Design Brand of the Year”. And in the “Auto Trophy” poll of “Auto Zeitung” (Germany), the magazine’s readers awarded BMW the “World’s Best Brand” accolade.

Munich. BMW Group Plant Munich is entering the next phase, as the plant launches production of the first near-series test vehicles for the new BMW i3*. This marks the beginning of the final preparation phase for the start of series production in the second half of 2026.

“Production of pre-series vehicles is an important milestone for our plant,” says Peter Weber, Head of BMW Group Plant Munich. “For the first time, we have built a BMW i3 entirely at our plant – using state-of-the-art manufacturing technology and digitally connected processes. With production now close to series maturity, our logistics and production processes are performing under real-world conditions across all technologies: in our modernised press shop, the new body shop, the state-of-the-art paint shop and the new assembly area, as well as the innovative logistics structures. Over the coming months, we will apply the lessons learned from the ramp-up to further refine the processes for series production and ensure a smooth series launch.”

On the road to series production

Integration of new models begins with pre-series vehicles – a crucial step in gearing up for future series production.

What makes Plant Munich unique is that a team from the facility has so far worked alongside a team from the nearby pilot plant to assemble the first vehicles at the Research and Innovation Centre. With the completion of Plant Munich’s new manufacturing and logistics areas, vehicles now pass through all production steps on site. This means that all logistics processes, manufacturing equipment and operations must already run smoothly. Although quantities are still small, all parts are supplied via the designated material flows and processed on the production line. Every part and every production step is closely scrutinised. A particular focus is on the approval inspection for cutting-edge production equipment and tools, and on how these are digitally integrated with existing systems.

Running system tests for the future vehicle model helps identify further potential for optimisation. In the coming months, efforts will be directed towards refining processes, based on the insights gained.

Employee training – first virtually, then in the real world

During this phase, employees will also undergo intensive training: until recently, using augmented reality and now, on the new installations and machinery. Close cooperation across all areas of production will ensure operations are seamlessly integrated for a smooth and successful series launch.

Munich. Advances in electric drive technology and additional standard and optional equipment are enhancing the appeal of the current BMW model range in spring 2026. The BMW iX1 and BMW iX2 all-electric models will come with new power electronics, for lower consumption and a longer range. The BMW 1 Series and BMW 2 Series Gran Coupé will have 2-zone automatic air conditioning as standard. In addition, all BMW models will feature the new BMW emblem on the bonnet. 

Longer ranges for BMW iX1 and BMW iX2.

The BMW iX1 eDrive20 (WLTP combined (EnVKV): energy consumption 16.1–16.0 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A; range 458–461 km) and the BMW iX1 xDrive30 (WLTP combined (EnVKV): energy consumption 17.2–17.1 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A; range 429–430 km) will in future come with silicon-carbide semiconductor components in their power electronics (SiC inverter). This enables greater efficiency, reduces consumption on the combined WLTP cycle and increases the vehicles’ range by a good 40 kilometres. Other models to include this technology from spring 2026 are the BMW iX2 eDrive20 (WLTP combined (EnVKV): energy consumption 15.7–15.6 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A; range 474 km) and the BMW iX2 xDrive30 (WLTP combined (EnVKV): energy consumption 16.7–16.5 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A; range 444–449 km), with similar effects on consumption and range.

BMW iX3 option for faster AC charging, plus new colours.
The BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 679–805 km (WLTP); CO₂ class(es): A) will in future offer the AC charging Professional option. This supports AC charging at up to 22 kW and also includes the Vehicle-to-Load function. The vehicle can then be used as a mobile power bank and supply external electrical devices with up to 3.7 kW of power.

And there will be three new, attractive exterior colour options for the BMW iX3 from spring 2026: Eucalyptus Green metallic, BMW Individual Frozen Space Silver metallic and Fire Red metallic. A new option available in combination with the BMW Contemporary Digital White Bicolour interior is the BMW Individual steering wheel in Digital White. Moreover, from March, the Contemporary, BMW M and BMW Individual interior designs will include a stainless steel loading sill. In conjunction with the M Sport Package and M Sport Package Pro, the BMW iX3 will include a vehicle key with M stripes.

BMW M revises drive technology – readying the BMW M5 and BMW XM Label high-performance models for the Euro 7 emissions standard.
From 2027, new emissions and exhaust regulations will come into force in the EU. These will require comprehensive technical upgrades, especially for high-performance vehicles like the BMW M5 and BMW XM. BMW M is responding to these requirements at an early stage, introducing optimised drive technology for the BMW M5 from March 2026 and for the BMW XM Label from April 2026. This applies to all EU countries as well as countries outside the EU that follow EU directives on emissions compliance.

The technical advances are focused on the M Hybrid system’s internal combustion engine. Key elements include optimised engine control, improved exhaust re-treatment and introduction of the Miller combustion process, which makes for increased efficiency and reduces emissions. The output of the V8 engine in the BMW M5 is adjusted from the previous 430 kW/585 hp to 400 kW/544 hp. The electric drive remains unchanged, but now comes with optimised software. The perfect interplay of the two powertrain elements ensures that the system output of the BMW M5 remains unchanged at 535 kW/727 hp (BMW M5 Sedan: energy consumption, weighted, combined: 17.7–17.3 kWh/100 km and 5.2–4.9 l/100 km (WLTP); CO₂ emissions, weighted, combined: 118–113 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D–C; fuel consumption with discharged battery: 10.7–10.5 l/100 km (WLTP); BMW M5 Touring: energy consumption, weighted, combined: 18.1–17.7 kWh/100 km and 5.5–5.2 l/100 km (WLTP); CO₂ emissions, weighted, combined: 124–118 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D; fuel consumption with discharged battery: 11.0–10.7 l/100 km (WLTP))¹. This makes for continued dynamic performance at the highest level.

The 4.4-litre V8 unit in the BMW XM Label (energy consumption, weighted, combined: 25.7 kWh/100 km and 5.3 l/100 km (WLTP); CO₂ emissions, weighted, combined: 121 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D; fuel consumption with discharged battery: 12.9 l/100 km (WLTP))¹ will also benefit from the Miller combustion process. With its system output unchanged at 550 kW/748 hp, the BMW XM Label remains the most powerful BMW M production model. By taking this action, BMW M ensures that its customers have consistent access to state-of-the-art high-performance vehicles that meet future environmental requirements with innovative technology, even under volatile regulatory conditions. Without compromising on the characteristic BMW M performance.

2-zone automatic air conditioning for BMW 1 Series and BMW 2 Series Gran Coupé.
The BMW 1 Series and BMW 2 Series Gran Coupé will come with 2-zone automatic air conditioning as standard from spring 2026. Moreover, the BMW Individual Tanzanite Blue metallic exterior colour will in future be available for both models in conjunction with the optional roof in Black. The BMW 1 Series with optional M Sport package as well as the BMW M135 xDrive (WLTP combined (EnVKV): fuel consumption 8.2 l/100 km; CO₂ emissions 185 g/km; CO₂ class G) can now be ordered with the additional Cape York Green metallic exterior colour.

Supremely sporty looks: BMW 4 Series with M Carbon mirror caps.
When ordered with the optional M Sport package, the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé can in future be fitted with optional M Carbon mirror caps. This offer does not apply to the BMW 4 Series M Performance models, where specific mirror caps are available as part of the M Carbon package. 

Help when it is needed: Tyre repair kit Plus.
From spring 2026, the tyre repair kit Plus will come as standard for various BMW models. It makes for particularly quick and reliable help in the event of a puncture. It will now be added to the BMW 2 Series Active Tourer plug-in hybrid, the BMW 5 Series Sedan (depending on the choice of alloy wheels), the BMW X3, the BMW 7 Series, the BMW 2 Series Gran Coupé and the BMW iX.

New BMW emblem: Hallmark of the BMW models.
From February 2026, the bonnets of all BMW models will feature the new BMW emblem. This will coincide with the changeover to the new M logo. 

^* All new models due to enter production in March 2026.

¹ For plug-in hybrids: weighted, combined (EC AC charge weighted).

All descriptions of model variants, equipment, technical data, consumption and emission values are for vehicles as offered on the German market.

All technical data are preliminary.

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle.

For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics.
The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+:  Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

Munich. BMW Group Plant Munich is ready for the production of the next vehicle generation. The manufacturing equipment has been installed in the new body shop and assembly line, and functional checks have been successfully completed. During this so-called "Common Function Test," every system undergoes dry runs, in which production planners and plant technicians put the machinery through its paces. All production steps are executed without any parts in the system. Cycle by cycle, an invisible vehicle takes shape. Although no actual car is produced, this process provides the certainty that everything operates seamlessly and as planned.

Peter Weber, head of BMW Group Plant Munich, is delighted: “Just in time for the holidays, we have reached an important milestone: All manufacturing technologies and equipment are ready to go, and we are already training our associates for production of the BMW i3. We are taking major strides towards production of first pre-series vehicles, which will then come completely from our plant.”

However, plant employees will have to remain patient a little longer until then. BMW i3 assembly, which has so far been carried out at the nearby Research and Innovation Centre, will be relocating to Plant Munich in January. With this move, all technologies at Plant Munich are then in place to continue rigorous testing of the complete production system. Series production of the new BMW i3 will then ramp up in summer 2026.

Typical iFACTORY: digitally planned and tested

Plant Munich is consistently aligned with the guiding principles of the BMW iFACTORY. Both the new body shop and new assembly line were digitally planned and built from the outset. Existing installations in the press shop and paint shop are also integrated into the BMW Group’s Virtual Factory. This made it possible to conduct functional testing of all technologies for the new vehicle generation virtually and well in advance.

Extensive remodelling completed in just 18 months

In just 18 months, about a third of the plant grounds has undergone extensive remodelling. Old halls were dismantled, and a new assembly, logistics centre and body shop were built – all while still manufacturing up to 1,000 BMW 3 Series and 4 Series vehicles per day. Series production of the new BMW i3 is scheduled to begin in the second half of 2026.

Munich. The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

At the BMW booth in the Silver Lot in front of the South Hall at the Las Vegas Convention Center, visitors can experience the BMW Panoramic iDrive with the new AI-powered BMW Intelligent Personal Assistant in the BMW iX3. Through its collaboration with Amazon, BMW becomes the first automaker to integrate Alexa+ technology into its vehicles—a major step forward for in-vehicle conversational AI. With natural dialogue and intelligent capabilities, the system moves beyond simple voice commands to deliver a context-aware, personalized experience that helps drivers stay focused on the road. This new level of voice interaction can also be experienced at Amazon’s Devices & Services Exhibit in the Venetian Hotel, Ballrooms G-J.

The new BMW iX3 represents a leap forward in development that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalization and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technological innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

In 2023, the BMW i Vision Dee showed a vision of the Neue Klasse becoming a true companion with conversational AI capabilities. With a gigantic dashboard, the new display and operating concept BMW Panoramic iDrive was revealed in a spectacular way at CES 2025. With the new BMW iX3 coming to CES 2026, which embodies these key innovations, the BMW Group delivers on the promises made at previous CES appearances.

* References:
Car of the Year from Electrifying.com
Time Magazine Best Inventions 2025 
Top Gear’s Car of the Year
Beste Innovation 2025 Autobild Goldenes Lenkrad
Carwow Auto Innovation Award
CAR Magazine: BMW iX3 (2025) review: Neue Klasse, new benchmark 
Auto Express: The New BMW iX3 Is So Good, it Might Just Be The Best Car On Sale 
The Sun: BMW’s new iX3 is a tech-packed electric SUV that rewrites the rulebook — it’s cheaper, faster and goes way further 

Munich. BMW Group Plant Munich is ready for the production of the next vehicle generation. The manufacturing equipment has been installed in the new body shop and assembly line, and functional checks have been successfully completed. During this so-called "Common Function Test," every system undergoes dry runs, in which production planners and plant technicians put the machinery through its paces. All production steps are executed without any parts in the system. Cycle by cycle, an invisible vehicle takes shape. Although no actual car is produced, this process provides the certainty that everything operates seamlessly and as planned.

Peter Weber, head of BMW Group Plant Munich, is delighted: “Just in time for the holidays, we have reached an important milestone: All manufacturing technologies and equipment are ready to go, and we are already training our associates for production of the BMW i3. We are taking major strides towards production of first pre-series vehicles, which will then come completely from our plant.”

However, plant employees will have to remain patient a little longer until then. BMW i3 assembly, which has so far been carried out at the nearby Research and Innovation Centre, will be relocating to Plant Munich in January. With this move, all technologies at Plant Munich are then in place to continue rigorous testing of the complete production system. Series production of the new BMW i3 will then ramp up in summer 2026.

Typical iFACTORY: digitally planned and tested

Plant Munich is consistently aligned with the guiding principles of the BMW iFACTORY. Both the new body shop and new assembly line were digitally planned and built from the outset. Existing installations in the press shop and paint shop are also integrated into the BMW Group’s Virtual Factory. This made it possible to conduct functional testing of all technologies for the new vehicle generation virtually and well in advance.

Extensive remodelling completed in just 18 months

In just 18 months, about a third of the plant grounds has undergone extensive remodelling. Old halls were dismantled, and a new assembly, logistics centre and body shop were built – all while still manufacturing up to 1,000 BMW 3 Series and 4 Series vehicles per day. Series production of the new BMW i3 is scheduled to begin in the second half of 2026.

On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.

Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. Since the start of the first model generation in 2002, this open-top sports car has been wowing customers with its unique combination of peerless design, a purist driving experience and sporty dynamics. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item. It comes with specific equipment elements that create individual highlights on the outside as well as in the interior. At the same time, the Final Edition represents this iconic two‑seater’s crowning glory. Production of the BMW Z4 will come to an end in March 2026.

Customers will have a short order window for the BMW Z4 Final Edition, beginning in late January 2026.

Distinctive looks for an unmistakeable personality.

The distinguishing exterior feature of the BMW Z4 Final Edition is its exclusive Frozen Matt Black paint finish. This colour, which underlines the model’s individual and dynamic flair, is only available for the Final Edition of the BMW Z4. It looks particularly impressive when combined with the M High-gloss Shadowline exterior trim, which is part of all Final Edition models. In addition to Frozen Matt Black, customers can select other colours from the BMW Z4 range, at no extra cost. The M Sport brake in High-gloss Red is also included with the BMW Z4 Final Edition. It impresses with particularly effective deceleration and attractive looks.

Red accents in the interior.

The distinctive contrasting red seams selected especially for the Final Edition provide a literal common thread which, in this case, ties together the instrument panel, centre console, door trims and M Sport seats in Vernasca

Leather/Alcantara. Another attractive eye-catcher is the M Alcantara steering wheel with contrasting seams to match. It accentuates the sporty character of the BMW Z4 Final Edition to perfection, while specially engraved door sill strips enhance its exclusivity.

Available for all models.

The Final Edition is available for the 145 kW/197 hp BMW Z4 sDrive20i (WLTP combined (EnVKV): fuel consumption 7.4–7.3 litres/100 km; CO₂ emissions: 166–164 g/km, CO₂ class F)* as well as the BMW Z4 sDrive30i delivering 190 kW/258 hp of power (WLTP combined (EnVKV): fuel consumption 7.4 litres/100 km; CO₂ emissions: 167 g/km, CO₂ class F)*. The Edition also extends to the range-topping BMW Z4 M40i (WLTP combined (EnVKV): fuel consumption 8.7–8.0 litres/100 km; CO₂ emissions: 197–181 g/km, CO₂ class G)* powered by a 250 kW/340 hp six-cylinder in-line engine.

Offered for all models regardless of the transmission selected, the Final Edition trim level costs 4,200 euros. It requires the M Sport package already included as standard in the BMW Z4 sDrive30i and BMW Z4 M40i. With the BMW Z4 sDrive20i, the Final Edition is charged at 7,400 euros, as the M Sport package is not part of the standard equipment for this engine variant and is therefore added to the vehicle at the usual cost of 3,200 euros.

The history of the BMW Z4: Launch of the first generation in 2002.

The BMW Z4 is part of a long-standing BMW tradition of open-top two‑seater sports cars. This successful lineage includes icons such as the BMW 328 Roadster, the BMW 507 and the BMW Z8.

The BMW Z4 had its premiere in autumn 2002, as the direct successor to the BMW Z3 launched in 1995. And, like its predecessor, the BMW roadster known internally as the E85 series was produced at the BMW Plant Spartanburg in the US state of South Carolina.  

With its long bonnet and short rear, the design of the BMW Z4 signalled power and sporting prowess. In the cabin, the low seating position just in front of the rear axle made for an unforgettable roadster driving experience. The BMW Z4 set new standards with a torsional stiffness previously unmatched in the convertible and roadster segment. Its supreme agility was also due to its 50/50 weight distribution. The BMW Z4 M Roadster was the first generation’s range-topper. Fitted with the 252 kW/340 hp six-cylinder in-line engine from the BMW M3, it accelerated from 0 to 100 km/h in 5.0 seconds.

The second BMW Z4 generation: Unchanged dynamic appeal, electro-hydraulic retractable hardtop as standard.

In December 2008 BMW introduced the second generation of the Z4 to the world. The new two-seater known internally as the E89 model series again combined classic proportions with leading-edge engineering.

It came with a completely new, electro-hydraulically retractable hardtop made up of two roof sections. Featuring an aluminium shell design, the hardtop was included as standard and could be opened or closed at the touch of a button in just 20 seconds. With the hardtop in place, the BMW Z4 offered the refined comfort of a sporty premium coupé. The interior of the new BMW Z4 had gained much over the first-generation model in terms of headroom and elbow room. In addition, this marked the first time the roadster used the BMW iDrive infotainment system.

The third-generation BMW Z4: Modern interpretation of the classic open-top sports car.

BMW premiered the third – and current – generation of the BMW Z4 in August 2018 at Pebble Beach Golf Links near Monterey, California. The BMW Z4 world premiere revealed a modern interpretation of the classic open-top sports car. A premium roadster boasting an electrically operated fabric softtop, sporty handling and a purist, driver-focused interior design. This was complemented by premium-quality driver assistance, infotainment and connectivity features. Unparalleled in this segment is the three-litre straight-six engine with M TwinPower Turbo technology in the BMW Z4 M40i, which has been offered with a manual transmission since 2024 as the Pure Impulse Edition. The Final Edition will be the pinnacle of the third-generation BMW Z4.

Munich. BMW models have achieved outstanding results at two prestigious German awards events. The BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 679–805 km (WLTP); CO₂ class(es): A)** – the first Neue Klasse model – won the “Golden Steering Wheel” as the “Best Innovation” of 2025. Another one of the “Golden Steering Wheels” awarded by German “Auto Bild” and “Bild am Sonntag” went to the BMW M5 Touring (energy consumption, weighted, combined: 18.1–17.6 kWh/100 km and 5.3–5.0 l/100 km (WLTP); CO₂ emissions, weighted, combined: 119–114 g/km (WLTP); CO₂ classes: with discharged battery G, weighted, combined D–C; fuel consumption with discharged battery: 10.9–10.7 l/100 km (WLTP))** ^,1, which effortlessly took the win in the “Upper/Luxury Class” category. The readers of German “Auto Zeitung” likewise considered BMW models superior. They voted for BMW vehicles as overall champions in no fewer than eight vehicle classes. The victorious models range from the BMW 1 Series to the BMW 5 Series, from the BMW iX1 to the BMW X5. Vehicles powered by conventional internal combustion engines were as successful as battery-electric models like the new BMW iX3. In addition, BMW defended its title of “World’s Best Brand”.

“We offer our customers the ability to choose from a full range of exciting products across all segments, with all types of powertrains. The prestigious ‘Golden Steering Wheel’ and ‘Auto Trophy’ awards are a clear validation of our strategy, our products and the appeal of our brands,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Since its world premiere in September, the BMW iX3 has been a sensation: pre-orders are even exceeding our high expectations, demonstrating an extraordinary level of customer interest. The fact that the BMW iX3 has now won two of Germany’s most prestigious automotive awards, even before its official market launch, underscores the pioneering role and the uniqueness of the BMW iX3.”  

“Golden Steering Wheel” – 49 years of honouring the most significant new vehicle models.
The “Golden Steering Wheel” is awarded by German “Auto Bild” car magazine and German weekly newspaper “Bild am Sonntag”, both published by Axel Springer SE. It counts among the most prestigious accolades of the European automotive industry. First presented in 1976, these annual awards honour outstanding new vehicles released on the German market. The nominations for the 49th iteration of the event comprised 72 new models from 2025. Based on readers’ votes, three models in each vehicle class progressed to the finals at the German DEKRA-Lausitzring race track. Here, the top competitors faced a jury of race car drivers, industry experts and motor journalists from “Auto Bild” and “Bild am Sonntag”. Following comprehensive tests, the jurors awarded points ranking the vehicles’ everyday usability, quality, sustainability, powertrains and driving characteristics. Value for money and efficiency also formed part of the assessment.

Motor journalists award BMW iX3 “Golden Steering Wheel” as “Best Innovation”.

The 2025 IAA Mobility show in Munich saw the world premiere of the new battery-electric BMW iX3 – the first Neue Klasse vehicle. The new BMW iX3 establishes a new design language and sets standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and a consumption of just 15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. Other highlights include the BMW Panoramic iDrive, which combines four central elements into one powerful unit. With the high-performance Heart of Joy central computer and BMW Dynamic Performance Control, the new BMW iX3 takes driving pleasure to an unprecedented level. That was also the motor journalists’ assessment as they awarded the BMW iX3 the “Golden Steering Wheel” for “Best Innovation”, thus adding to the large BMW trophy collection. Since 2019, at least one of the coveted awards has gone to Munich every year.

Top score and class win for BMW M5 Touring.

The BMW M5 Touring won the “Golden Steering Wheel” in the “Upper/Luxury Class”. The performance car’s third generation features a new M Hybrid powertrain that combines an exhilarating V8 engine with a BMW eDrive motor integrated into the transmission, for a system output of 535 kW/727 hp. With its versatile luggage capacity of 500 to 1,630 litres, the BMW M5 Touring offers even more everyday usability than a sedan – an advantage that was not lost on the jury. They also rated the performance model ahead of the other finalists in its class in all driving disciplines, as well as in terms of value for money and consumption. Overall, the BMW M5 Touring scored a higher points total than any other vehicle – of any class – in this year’s “Golden Steering Wheel” contest.

“Auto Trophy”: renowned award, historic success.

German car magazine “Auto Zeitung” has presented its “Auto Trophy” awards since 1987, making this one of the German automotive industry’s most established awards events. In 2025, there were around 400 models/brands in 18 classes to choose from, reflecting the wide range of vehicles available on the German market. Between 10 September and 21 October 2025, a total of 9,872 readers took part in the poll, registering their votes online or sending in ballot papers by mail. In the end, the magazine’s readers awarded BMW and its vehicles a total of nine “Auto Trophies”. Never before has a manufacturer been so successful in this established readers’ poll. The result even surpasses the brand’s very good achievement in 2024, when BMW garnered eight first places, and confirms that readers hold the current BMW model portfolio in very high esteem.

These are the classes where BMW models or the BMW brand came out on top:

“Best Small Cars, City Cars & Compacts”: BMW 1 Series (15.7%)*.

“Best Medium Class”: BMW 2 Series Gran Coupé (19.4%)*.

“Best Upper/Luxury Class”: BMW 5 Series (25.4%)*.

“Best SUV between 30,000 and 60,000 euros”: BMW X3 (19.7%)*.

“Best SUV above 60,000 euros”: BMW X5 (14.1%)*.

“Best Electric Sedan”: BMW i5 (20.5%)*.

“Best Electric SUV under 50,000 euros”: BMW iX1 (18.3%)*.

“Best Electric SUV above 50,000 euros”: BMW iX3 (17.9%)*.

“World’s Best Brand”: BMW (22.1%)*.

* Share of votes cast.

** Consumption and emissions data:

The figures for fuel consumption, CO₂ emissions, energy consumption and range are for vehicles as offered on the German market. All data are based on the new WLTP test cycle. Energy consumption and emissions data refer to the German Passenger Car Energy Labelling Regulation (EnVKV).

¹ For plug-in hybrids: weighted, combined (EC AC charge weighted).

A BMW Portugal apresentou hoje, em Lisboa, o novo BMW iX3, o primeiro modelo de produção da nova geração Neue Klasse, e a campanha “Com Tecnologia Portuguesa da Critical TechWorks”.

A plataforma Neue Klasse representa a maior revolução tecnológica do BMW Group em mais de meio século. Desenvolvida de raiz para responder aos desafios da mobilidade elétrica, com foco na digitalização e na sustentabilidade, o Neue Klasse estabelece uma nova referência na arquitetura, eficiência energética, experiência digital e na conectividade dos novos modelos BMW.

Esta plataforma servirá de base aos novos veículos da marca e atualizações de modelos atuais, alcançando diferentes segmentos e formatos, e incorpora avanços estruturais ao nível do chassis, bateria e da gestão dos motores.

É também a primeira geração a funcionar sobre um ecossistema digital verdadeiramente integrado, com quatro “supercomputadores” a bordo, com uma grande parte da tecnologia desenvolvida em Portugal.

Portugal escreve parte do código da mobilidade do futuro

A Critical TechWorks (CTW), uma joint-venture entre o BMW Group e a empresa portuguesa Critical Software, é hoje o maior hub de desenvolvimento de software do BMW Group na Europa e um dos principais responsáveis pela tecnologia que equipará os novos modelos da BMW, MINI. Na BMW Motorrad, esta implementação será feita de forma gradual, abrangendo a maioria dos novos modelos.

Com mais de 3.300 colaboradores nos escritórios de Lisboa, Porto e Braga, a CTW desenvolve hoje uma parte significativa do software presente nos novos modelos baseados na plataforma Neue Klasse.

Entre os sistemas com contributo português e presentes no novo BMW iX3, incluem-se:

• O novo BMW Panoramic iDrive, centrado no condutor com a abordagem "Eyes on the road", aliando uma experiência digital imersiva e personalizada a funcionalidades de realidade aumentada;
• Sistemas avançados de condução assistida, como o Modelo Digital da Estrada e a Previsão de Mudança de Faixa;
• Funcionalidades de aprendizagem contínua, com reprocessamento de dados em tempo real;
• Infraestruturas de base como a POSIX, Safe POSIX e Node 0, que sustentam a arquitetura modular e segura do sistema operativo BMW;
• A nova geração da MyBMW App, que liga condutor, veículo e mundo exterior;
• A infraestrutura que possibilita Remote Software Updates, que mantêm os veículos tecnologicamente atualizados ao longo do seu ciclo de vida.

Além do que acontece a bordo dos veículos, a CTW está também envolvida no desenvolvimento de soluções de eficiência que permitam um plano de produção mais inteligente, otimizar a logística através da digitalização e ainda outras operações internas do BMW Group.

Para João Trincheiras, Corporate Communications Director da BMW Portugal:

“O Neue Klasse é mais do que uma linha de modelos. É uma filosofia, um conceito e uma plataforma que marca a próxima era. Durante tempos de grande incerteza, como foi o período da pandemia do covid-19, fomos ousados e avançámos com confiança para este projeto, para um novo capítulo do BMW Group.

O novo BMW iX3 é a concretização desta visão da marca, que agora se reinventa. E estamos muito orgulhosos porque uma parte significativa da tecnologia destes novos modelos é desenvolvida em Portugal, pela Critical TechWorks.

A Critical TechWorks não é apenas um fornecedor de software – é parte do cérebro tecnológico do BMW Group. Através do talento nacional, criámos um ecossistema que tem impacto direto nos condutores, nas fábricas e na visão de futuro da marca.”

Para Christine Marconcin, COO da da Critical TechWorks:

“A Critical TechWorks e o BMW Group têm vindo a crescer lado a lado, num percurso sólido de colaboração e inovação que reforça o papel de Portugal na indústria automóvel global. Hoje, nenhum veículo do BMW Group sai da fábrica sem o contributo direto da Critical TechWorks, que desenvolve cerca de 150 produtos de software automóvel, influenciando a forma como milhões de condutores interagem com os seus veículos em todo o mundo.

Este percurso comprova a força do talento português e a sua capacidade de transformar desafios como a digitalização, a inteligência artificial e a sustentabilidade em soluções tecnológicas que impulsionam a mobilidade do futuro. Um percurso que continuará a fortalecer-se em 2026, consolidando Portugal como um polo estratégico de inovação no setor automóvel.”

O novo BMW iX3 como símbolo da transformação

O novo BMW iX3 é o primeiro modelo de produção da plataforma Neue Klasse e exemplifica a nova abordagem da marca: elétrica, digital, emocional e centrada na experiência do condutor.

• Potência: 469cv, binário de 645Nm
• Autonomia WLTP: até 805 km
• Arquitetura elétrica de 800V, com carregamento até 400 kW
• Sistema central “Heart of Joy” para gestão integrada da tração, regeneração, direção e travagem
• Panoramic iDrive com interface intuitiva, desenvolvida em Portugal

Mais do que a apresentação do novo modelo da marca bávara, este evento marca a concretização de uma visão arrojada que alia inovação tecnológica, sustentabilidade e design vanguardista. Assim, este foi também o momento escolhido pela BMW Portugal para destacar o contributo nacional, através da intervenção da CTW, para o futuro da mobilidade elétrica, digital e inteligente dos seus próximos veículos.

A chegada do novo BMW iX3 ao mercado português está prevista para março de 2026 com um preço de venda de 72.900€.

^{Sobre o BMW Group}

^{Com as suas quatro marcas BMW, MINI, Rolls-Royce e BMW Motorrad, o BMW Group é o líder mundial no fabrico de automóveis e motociclos de alta qualidade e presta também serviços financeiros de alta qualidade. A rede de produção do BMW Group inclui mais de 30 unidades de produção em todo o mundo; a empresa tem uma rede global de vendas em mais de 140 países. Em 2024, o BMW Group vendeu mais de 2,45 milhões de veículos de passageiros e mais de 210.000 motociclos em todo o mundo. O lucro antes de impostos no exercício de 2024 foi de 11,0 mil milhões de euros, sobre receitas no valor de 142,4 mil milhões de euros. A 31 de dezembro de 2024, o BMW Group tinha um efetivo de 159.104 colaboradores. O sucesso do BMW Group tem sido, desde sempre, construído numa ótica de longo prazo e assente numa conduta responsável. A sustentabilidade é um elemento-chave da estratégia corporativa do BMW Group e abrange todos os produtos da cadeia de valores, desde a produção até ao fim de utilização de todos os seus produtos.}

^{Sobre a campanha “Com Tecnologia Portuguesa da Critical TechWorks”}

^{“Com Tecnologia Portuguesa da Critical TechWorks” é a nova campanha institucional do BMW Group Portugal que destaca o contributo nacional para o futuro da mobilidade elétrica, digital e inteligente da marca. Através da Critical TechWorks, uma joint-venture entre o BMW Group e a portuguesa Critical Software, mais de 3.300 engenheiros e especialistas em Lisboa, Porto e Braga desenvolvem uma parte significativa do software presente nos novos modelos da BMW e da MINI. Entre os projetos liderados a partir de Portugal incluem-se sistemas como o Panoramic iDrive, funcionalidades de condução assistida, inteligência artificial a bordo, a app MyBMW e os Remote Software Updates. A campanha reforça o posicionamento do BMW Group como a marca automóvel premium que mais investe em tecnologia em Portugal e celebra o papel do talento português na criação dos automóveis do futuro.}

Debrecen. With an impressive ceremony that artistically combined Hungarian culture and modern automotive production, Oliver Zipse, Chairman of the Board of Management of BMW AG, today officially opened the BMW Group plant in Debrecen. The BMW Group’s newest and most innovative production site marks the beginning of a new era for the company. In late October, the new BMW iX3 will enter series production in the Hungarian university town of Debrecen as the first vehicle of the Neue Klasse. Plant Debrecen was planned virtually and realised in practice fully in line with the principles of the BMW iFACTORY, becoming the first BMW Group car plant to rely entirely on electricity from renewable energy during normal operation.

In addition to Oliver Zipse, high-ranking representatives from Hungarian politics, such as Prime Minister Viktor Orbán and the Mayor of Debrecen, László Papp, as well as Milan Nedeljković, Member of the Board of Management for Production, Ilka Horstmeier, Member of the Board of Management for Human Resources and Real Estate, and Hans-Peter Kemser, President and CEO BMW Manufacturing Hungary Kft., attended the grand opening.

“In our global production network, our new plant in Debrecen is a pioneer: It is our first fully-electric plant, the first production site to operate entirely without fossil fuels – and the first to build vehicles for the Neue Klasse. This makes our plant in Debrecen a decisive factor in the BMW Group's future success,” said Oliver Zipse. “The opening also sends a strong signal: We are expanding our footprint on our home continent and reaffirming our commitment to Europe as a strong and competitive location for industry.”

Hans-Peter Kemser added at the ceremony: “This is not only a new BMW Group plant – it is a cornerstone of progress. We are a partner to culture, to education and to the University of Debrecen, where together we foster the talents that will shape the future. And above all, it is a community – deeply embedded in the life of Debrecen and Hungary.”

Strengthening the industrial base and expanding training

The official opening ceremony began with a look back at the plant’s construction, following a 2018 decision that launched one of Hungary’s largest greenfield investments. The BMW Group’s first Central European location has firmly placed Debrecen on the region's automotive map, creating more than 2,000 direct jobs – and many more along the supply chain, at regional suppliers and service providers that have recently established themselves in Debrecen, alongside national and international companies. The new plant has also strengthened the industrial park and driven additional investment in transport and infrastructure.

At the same time, through collaborations with institutions such as the local university and the Vocational Training Centre of Debrecen, DSZC, Plant Debrecen has also become one of the largest training hubs for dual education programmes in Hungary.

Only the best of the best for Debrecen

Plant Debrecen is the first BMW Group production site not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from different locations worldwide. For example, the press shop is modelled on the systems used in Spartanburg (USA) and Swindon (Great Britain), with their know-how and technologies further refined for Debrecen. In the body shop, the positioning of nearly 1,000 industrial robots, along with their processes, was digitally simulated in detail beforehand. The number of joining methods was also significantly reduced, with further streamlining allowing design features for the Neue Klasse to be integrated early in development.

Paint shop key to largest reduction in CO₂e emissions

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the BMW iX3’s CO₂e footprint. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system, one of the largest in Hungary. Surplus solar energy, such as that generated on non-working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

Digitalised assembly processes and smart “finger structure”

Complete digitalisation of production processes further boosts assembly efficiency – for example, sensors and camera systems along the production line are used to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the assembly line. The building's “finger structure” – an optimised version of BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. In-house logistics are fully electric.

High-voltage battery assembly in line with “local for local” principle

High-voltage batteries are assembled directly on site, allowing for short distances in line with the “local for local” principle. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries at this location. Seamless in-line quality inspections and 100% end‑of‑line monitoring enable a consistent zero-defect approach.

Final photo with employees and two BMW iX3s

The opening ceremony concluded with a music and dance performance celebrating Hungarian culture and traditions, which the BMW Group also supports through local events and organisations. To wrap up, numerous employees joined Viktor Orbán and Oliver Zipse on stage, alongside two new BMW iX3s.

Munich. Autumn 2025 adds revised powertrains, new features and practical details to the current BMW model range. The entry-level models into the world of BMW M – the BMW M240i xDrive Coupé as well as the corresponding models in the BMW 3 Series and 4 Series – will in future have more powerful and fuel-efficient petrol engines. In the BMW 4 Series Gran Coupé and the BMW i4, the optional Adaptive LED Headlights will now also include laser rear lights.

More power, reduced consumption for BMW M240i xDrive Coupé and the entry-level models into the world of BMW M in the BMW 3 Series and BMW 4 Series.

Autumn 2025 will see both the BMW M340i xDrive Sedan (WLTP combined (EnVKV): fuel consumption 7.5 litres/100 km; CO₂ emissions 172 g/km; CO₂ class F) and the BMW M340i xDrive Touring (WLTP combined (EnVKV): fuel consumption 7.9 litres/100 km; CO₂ emissions 181 g/km; CO₂ class G) fitted with a more powerful variant of the 3.0-litre six-cylinder in-line petrol engine. It now has an output of 288 kW/392 hp, with the mild hybrid system contributing 9 kW/12 hp. The overall increase in power over the previous model is 13 kW/18 hp. Maximum torque has also increased by 40 Nm, to 540 Nm.

This revised powertrain will in future also be fitted in the BMW M440i xDrive Coupé (WLTP combined (EnVKV): fuel consumption 7.7 litres/100 km; CO₂ emissions 175 g/km; CO₂ class F), the BMW M440i xDrive Convertible (WLTP combined (EnVKV): fuel consumption 7.7 litres/100 km; CO₂ emissions 176 g/km; CO₂ class G) and the BMW M440i xDrive Gran Coupé (WLTP combined (EnVKV): fuel consumption 7.8 litres/100 km; CO₂ emissions 179 g/km; CO₂ class G).

The output increase makes for even more dynamic performance in the BMW 3 Series and BMW 4 Series models mentioned above. It shaves 0.1 seconds off the time it takes each model to accelerate from 0 to 100 km/h. As a result, the BMW M340i xDrive Sedan can now perform this sprint in just 4.3 seconds. The BMW M240i xDrive Coupé (WLTP combined (EnVKV): fuel consumption 8.0 litres/100 km; CO₂ emissions 183 g/km; CO₂ class G) now also comes fitted with this more powerful engine.

In addition to the output boost, all models benefit from a significant increase in engine efficiency. As a result, the WLTP fuel consumption of the BMW M240i xDrive Coupé, for example, drops from 8.8–8.7 litres/100 km to 8.0 litres/100 km. CO₂ emissions were likewise reduced, from the previous 200–199 g/km to 183 g/km (see table below for all fuel consumption and emissions figures of the new powertrains).

New exterior colours for the BMW 2 Series Gran Coupé, Adaptive LED headlights available for more BMW 4 Series models, practical addition for the BMW 5 Series family.
From autumn 2025, an additional exterior colour will be available as an option for all versions of the BMW 2 Series Gran Coupé with the M Sport design or the M Sport package. Cape York Green can be ordered for the first time in conjunction with these trim levels.

The optional Adaptive LED Headlights for the BMW 4 Series Gran Coupé and BMW i4 will also benefit from a significant upgrade. In addition to headlights that will illuminate the road evenly in every situation, this option will now also include laser rear lights. Moreover, Adaptive LED Headlights are also available as an individual option without the M Sport package Pro for the BMW 420i, BMW 420d and BMW 420d xDrive.

In conjunction with Veganza and Merino upholstery, the comprehensive standard equipment in the BMW X3 now also includes rear headrests and side sections of the second row of seats in the upholstery colour. This further enhances the premium appeal of the BMW X3 interior.

All BMW 5 Series, BMW i5 and BMW M5 Sedan and Touring models will in future offer a very handy feature. A coat hook on the B-pillar trim, provided as standard, makes transporting jackets and coats particularly easy.

Improvements related to BMW Connected Drive.
From autumn 2025, the Charging Guide in the Explore tab of the My BMW app will offer relevant help on all aspects of charging – e.g., “How do I charge?”, or “How do I optimise charging?” This helps to make charging stops as convenient and efficient as possible.

BMW Maps charge-optimised route planning for all-electric vehicles is now also available in BMW vehicles with Operating System 8 and 8.5 in Bulgaria, Croatia, Greece, Romania, Serbia and Singapore.

* All new models available with start of production in November or December 2025.

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

The First of a New Era I Introducing the New BMW iX3.

- Check against delivery –

Statement 

Oliver Zipse, Chairman of the Board of Management of BMW AG

Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales

Adrian van Hooydonk, Head of BMW Group Design

Markus Flasch, CEO BMW Motorrad

IAA Mobility 2025 Summit Press Conference

Munich , 8 September 2025

Speech Oliver Zipse, Chairman of the Board of Management of BMW AG

Ladies and gentlemen,

This year’s IAA MOBILITY impressively demonstrates that the desire for individual mobility has never been stronger. Today, more than ever, global success depends on the ability to master new technologies and to anticipate what customers around the world want.

It also takes courage to make bold leaps. A pioneering spirit – to explore new paths. Confidence in your own abilities. And resilience – to stay the course, even in the face of headwinds. And on top it requires a team of nearly 160,000 employees who are passionate about shaping the future of mobility. Then evolution becomes revolution. Vision becomes reality.

You’ll remember that, back in 2021, I promised we would lead BMW into a new era. With the NEUE KLASSE. Today, we deliver on that promise.

Early this decade, we recognized an opportunity; a chance to set new benchmarks across all relevant technologies in the car. It was an opportunity that only comes once in a lifetime. The perfect BMW moment.

The NEUE KLASSE is much more than just a new vehicle. It marks a completely new model generation. A massive leap that redefines the entire brand.

The new BMW iX3 will be followed by more than 40 new or updated BMW models by 2027. Each will have the NEUE KLASSE genes – regardless of the drivetrain. More than any other project, the NEUE KLASSE represents the innovative spirit of all our associates. Across all our brands.

On behalf of the entire company, it is my great honor to unveil:

The new BMW iX3!

Ladies and gentlemen,

I’ve been with the BMW Group for 34 years. I’ve witnessed many world premieres and bold technological innovations. But a vehicle like this is something you experience only once. All of us at the BMW Group have been working tirelessly towards this moment.

With the NEUE KLASSE, we’ve created an unprecedented interplay of multiple, ground-breaking technologies. Now, we are taking Sheer Driving Pleasure to a whole new level. In short: The NEUE KLASSE is more BMW than ever.

And the next highlight is already waiting in the wings. Early next year, we will unveil the second model of the NEUE KLASSE – a sporty sedan at the very core of the brand:

the new all-electric BMW i3.

Ladies and gentlemen,

From the drivetrain to battery technology and driving dynamics, from the operating system to the digital user experience: We’ve elevated every single aspect to the next level for the NEUE KLASSE.

With this new design language, we’ve even skipped a whole generation. And there's no one better to explain how our customers will experience this with all their senses than Adrian van Hooydonk.

Speech Adrian van Hooydonk, Head of BMW Group Design

Welcome ladies and gentlemen!

Yes, the big moment has finally come. As Oliver mentioned, with the Neue Klasse we are taking very big steps in technology. These bigger steps in technology can only become meaningful hand in hand with big steps in design. The BMW iX3 has a much bigger range helped by a very clean shape with excellent aerodynamics.

In the interior you will find a new display concept that allowed us to clean-up the dashboard and completely redefine the driving experience.

But let‘s look at the exterior design first: We have typical solid BMW SAV proportions with a lot of presence and emphasis on all four wheels. The surfaces are very clean with only a few precise lines. The front-end shows a new interpretation of the BMW typical face in which we replace chrome with light. Vertically oriented kidneys match the more upright overall appearance of our SAV. This new light signature is part of the daytime running light and it will make the new BMW iX3 very recognizable by day and by night. Overall, the car has a very solid stance and strong shoulders and, in the rear, again a new light signature that emphasizes the width of the car.

In the interior you will find that the driving experience is and will remain our focus, putting the driver at ease and in control! The key element to this is our all-new BMW Panoramic Vision which projects in the bottom of the windscreen and builds upon our years of experience with head-up displays. This new display is visible for all passengers on board and will allow you to quickly check the information you want and need while keeping your hands on the wheel and your focus on the road ahead. Together with our new free cut central display and iconic steering wheel these elements are the corner stones of our new Panoramic

iDrive system, a whole new driving experience that you will find in all our future BMW models from now on!

This new user experience already starts when you approach the car and continues as you get in and set the car up to your personal preferences. With My Modes you can do that very easily and select a perfectly curated driving experience – from screen content or colors to light and sound and even driving characteristics.

So, our new Operating System X focuses on the best driving experience but will also allow you a much higher level of personalization making your new BMW truly yours! Overall, the new digital aspects of our cars will make them more intelligent and easier to use.

At the same time, this has allowed us to design much cleaner and warmer interiors, creating very personal living environments on four wheels. The interior trim “Digital White” is spacious and modern.

So, starting with the BMW iX3 we are introducing a new form language that will lead to a new look and feel for the entire BMW brand. Our designs will be very clean and at the same time very strong in character, but above all: more BMW than ever!

Thank you very much!

Speech Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales

Thank you, Adrian!

Ladies and gentlemen,

Let’s now move on to MINI, which celebrated its very own game-changing moment already last year with the introduction of a completely new product range.

The “New MINI Family”, covering the most desirable and broad product portfolio in the brand's history, now features four very distinct models - Convertible, Cooper, Aceman and Countryman. And regarding the drivetrain, MINI customers of course have the choice between all-electric or highly efficient combustion engines.

Clever use of space, wheels at the corner, go-cart feeling, combined with true Britishness and maximum individuality. That's how MINI became the world's most successful premium small car brand. Driving a MINI has always been a confident personal statement. In this way, MINI has inspired numerous celebrities and designers throughout its 66-years long history.

And today, we are writing the next exciting chapter in this tradition. Partnering with a brand that stands for customization and thinking out of the box like few others. I am talking about Deus Ex Machina!

The outcome of this inspiring and exceptional partnership are two stunning John Cooper Works models – fraternal twins with very different styles, yet united by a shared enthusiasm.

I brought one of them with me today, so, let’s have a look.

Ladies and gentlemen,

“The Skeg.” A distinctive and contemporary re-interpretation of MINI's racing history. Pure. Bold. Innovative. This artwork on four wheels is based on the MINI John Cooper Works Electric. Inspired by the world of surfing, it offers pure electric freedom to enjoy the MINI go-cart feeling on coastal roads.

His twin – “The Machina” – is forged on the racetrack. Lean, fast and powered by a combustion engine, it embodies raw racing technology and authentic functionality.

Together, they stand for individual lifestyle and maximum driving excitement, regardless of the respective drive train.

Similar to what our customers can experience with the New MINI Family, which is winning over new and old customers worldwide.

That is especially true for our fully electric models. Today, already one in three MINIs has an electric heart. And the trend continues to rise.

Ladies and gentlemen,

Collaborations like the one with Deus Ex Machina are just one example for unique customization – the way only MINI can do.

And now, ladies and gentlemen, to something completely different.

Speech Markus Flasch, CEO BMW Motorrad

Ladies and gentlemen,

It is a great pleasure for me to present the BMW Motorrad Vision CE. It offers the most spectacular insight into our vision of future of urban

e-mobility that we have ever developed. For me, the Vision CE is a clear proof to our ambition to shape the future of emission-free mobility with courage and a pioneering spirit.

Highly innovative single-track urban mobility has been strongly anchored in the history of BMW Motorrad for decades. We revolutionized urban mobility already 25 years ago with the unique BMW C1. In 2014, we were the first manufacturer to combine outstanding design with an e-drive in the BMW C evolution. In 2022, we launched the CE 04, a design & technology masterpiece of emission-free mobility which remains the global market leader in its segment to this day.

At BMW Motorrad, the development of single-track e-mobility clearly stands for visionary concepts, innovation leadership and groundbreaking design. With the Vision CE's special self-balancing system, we are looking to the future and setting again new standards: Urban riding fun on two wheels without having to wear a helmet or motorcycle clothing, thanks to the unique structural bracket design.

The Vision CE – one like no other: Exciting and inspiring - just like BMW Motorrad!

Speech Oliver Zipse, Chairman of the Board of Management of BMW AG

Ladies and gentlemen,

At the BMW Group, we are constantly reshaping mobility – just as we have for nearly 110 years. Our customers’ individual needs, wishes – and, yes, their dreams – are always at the heart of all our brands.

All of our customers benefit from our innovative approaches and the latest technologies. At the same time, we are steering the company on a long-term path that is in line with the Paris Agreement.

This is the spirit that drives us at the BMW Group.

Thank you.

• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years
• The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience
• Additional detailed infotainment content shows the sustainability of the series model and the new design language
• The new corporate website marks the start of a new era

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction. 

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg  

YouTube videos on Sustainability and Design of the new BMW iX3  

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The  video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/ 
YouTube: https://www.youtube.com/bmwgroup 
Instagram: https://www.instagram.com/bmwgroup 
Facebook: https://www.facebook.com/bmwgroup 
X: https://www.x.com/bmwgroup 

Ladies and Gentlemen,

Here it is. The first of a new era. The future of the car.

I’ve been with the BMW Group for more than 34 years now. During this time, I’ve witnessed many world premieres, exciting new concepts and bold technological innovations. But, for me – and for all of us at the BMW Group – today’s premiere is truly a “once-in-a-lifetime moment”. When else do you get to re-imagine a brand like BMW from the ground up? The chance to create an entirely new generation of vehicles? The chance to break completely new ground?

This year’s ##IAA MOBILITY## brings us full circle. You’ll remember that,

right here in Munich, back in 2021, I promised we would lead BMW into a new era. With the NEUE KLASSE.

Today, just four years later, we deliver on that promise. Here's the proof. The NEUE KLASSE is much more than just one new car. It represents a completely new model generation. A massive leap that will shape the entire brand for years to come.

Why now? Why such a bold step? Because we know the time is right.

Ground-breaking innovations don’t come out of nowhere.
They start with individual technological advances.

With people who recognize the untapped potential. With a visionary team that transforms those individual parts into something totally new – something far greater than the sum of its parts.

That’s where we were at the start of the decade. We saw the chance

for a massive leap in development across all relevant technologies –

from battery technology to digital user experience to computing power. A unique opportunity to completely rethink the car. It was a time for pioneers. In other words: the perfect BMW moment.

We have poured our vast experience, our wealth of technical know-how and – above all – our heart and soul into developing the
NEUE KLASSE. It wasn’t easy. But, together, we made it happen.

This is what the ##BMW iX3## represents.

We have taken the world with us on our “road to NEUE KLASSE”. Five vision vehicles. Highlighting five key aspects of the
NEUE KLASSE.

At the beginning, we demonstrated how sustainability and circular economy could be realized in a premium product. BMW i Vision Dee blurred the lines between reality and the virtual world – and offered a first glimpse of our new BMW Panoramic iDrive. At the IAA Mobility in 2023, things got much more concrete. A typically sporty BMW sedan with the new design language of the NEUE KLASSE. This was soon followed by a look at the future of the Sports Activity Vehicles. As you can see: We were already close to the real thing at that point. Sheer Driving Pleasure – taken to a whole new level. The VDX demonstrated this. An impressive proof of the potential unlocked by integrating different technologies in the NEUE KLASSE. BMW driving dynamics at its finest.

Ladies and Gentlemen,

Our goal with the NEUE KLASSE was to create the best overall system for our customers. That’s why the iX3 and the upcoming vehicles of the NEUE KLASSE integrate everything we’ve showcased in recent years. When it comes to design, we have even skipped an entire generation. And there's no one better to explain how our customers will experience this with all their senses than Adrian van Hooydonk.

Speech Adrian van Hooydonk, Head of BMW Group Design

Thank you, Oliver. Welcome ladies and gentlemen!

Yes, the big moment has finally come. We are launching the
BMW iX3, the very first car of the NEUE KLASSE. As Oliver mentioned, we have been working on this for the past 4 years and with the NEUE KLASSE we are taking very big steps in technology. These bigger steps in technology can only become meaningful hand in hand with big steps in design.

The BMW iX3 has a much bigger range helped by a very clean shape with excellent aerodynamics. In the interior you will find a new display concept that allowed us to clean-up the dashboards and completely redefine the driving experience.

But let‘s look at the exterior design first:

We have typical solid BMW SAV proportions with a lot of presence and emphasis on all four wheels. The surfaces are very clean with only a few precise lines. The front-end shows a new interpretation of the BMW typical face in which we replace chrome with light. Vertically oriented kidneys match the more upright overall appearance of our SAV.

This new light signature is part of the daytime running light and it will make the new iX3 very recognizable by day and by night. Overall, the car has a very solid stance and strong shoulders and, in the rear, again a new light signature that emphasizes the width of the car.

In the interior you will find that the driving experience is and will remain our focus, putting the driver at ease and in control! The key element to this is our all-new BMW Panoramic Vision which projects in the bottom of the windscreen and builds upon our years of experience with head up displays. This new display is visible for all passengers on board and will allow you to quickly check the information you want and need while keeping your hands on the wheel and your focus on the road ahead. Together with our new free cut central display and iconic steering wheel these elements are the corner stones of our new Panoramic iDrive system, a whole new driving experience that you will find in all our future BMW models from now on!

This new user experience already starts when you approach the car and continues as you get in and set the car up to your personal preferences. With My Modes you can do that very easily and select a perfectly curated driving experience – from screen content or colors to light and sound and even driving characteristics.

So, our new Operating System X focuses on the best driving experience but will also allow you a much higher level of personalization making your new BMW truly yours. Overall, the new digital aspects of our cars will make them more intelligent and easier to use. At the same time, this has allowed us to design much cleaner and warmer interiors, creating very personal living environments

on four wheels. The interior trim “Digital White” is spacious and modern.

But what about other options?

We curated various interior trims with a lot of attention to detail,

giving each trim a unique & distinctive character. These trims can be combined with a wide variety of exterior colors giving our customers plenty of choice in a few easy steps.

So, starting with the BMW iX3 we are introducing a new form language that will lead to a new look and feel for the entire
BMW brand. Our designs will be very clean and at the same time
very strong in character, but above all: more BMW then ever!

Thank you very much!

Speech Oliver Zipse,
Chairman of the Board of Management of BMW AG

Thank you, Adrian. From driving dynamics to drivetrain, from battery technology to the operating concept and digital user experience: Every one of these elements has been significantly enhanced for the NEUE KLASSE.

Looking at the performance data for the BMW iX3 gives you an idea

of what our customers can look forward to. The iX3 is all-electric. With more range and faster charging: that was our promise – and we have delivered. The iX3 offers a range of more than 800 kilometers in the WLTP cycle. Range anxiety? We’re making sure it’s a thing of the past. Also thanks to its ultra-fast charging capability: The peak charging power is up to 400 kilowatts. In other words: In just 10 minutes, the iX3 charges enough to drive more than 370 kilometers.

At BMW, we are known for our driver orientation. Hands on the wheel, eyes on the road, with the right data just where you need it.

With BMW Panoramic iDrive, the windscreen itself even becomes

a projection surface – merging reality and the virtual world in perfect interplay. Here, we're once again setting a new standard – and not just in the iX3. We’re rolling out BMW Panoramic iDrive across our entire product range.

The iX3 also strikes perfect harmony between hardware and software. Four central computers deliver the necessary computing power, processing data up to 20 times faster than conventional systems: genuine super-brains. BMW drivers will appreciate one of these systems in particular – the Heart of Joy, which combines all functionalities for the drivetrain and driving dynamics: Over 100 years of expertise in driving dynamics, now enhanced by digital capabilities. You’ll feel the difference right away. Whether you’re pushing the limits or driving in everyday situations. This is
Sheer Driving Pleasure taken to a whole new level.

The experience also includes state-of-the-art automated assistance systems, tailored to our customers’ needs: dependable at all times, without compromising safety. Driver and vehicle become one.

We call this BMW Symbiotic Drive.

Ladies and Gentlemen,

We know that without responsibility, there can be no real progress. That is why decarbonization and resource conservation are key 

in the development of the iX3 and the NEUE KLASSE. Throughout the entire life cycle. We also apply principles of design for circularity.

The vehicle standing here next to me is made up of one third secondary raw materials. We are focusing on becoming more efficient and consuming less energy and resources. Whether in the

supply chain, in production or on the road.

The iX3 is a perfect example of our strategy of reducing CO₂ wherever we have leverage. We are on a transparent and reliable path towards climate neutrality, in line with the Paris agreement - using all drivetrain technologies.

Ladies and Gentlemen,

Greater electric range. Faster charging. A more immersive digital experience. The next level of Sheer Driving Pleasure. A greater focus

on sustainability. And all of this in an incredibly attractive package. The BMW iX3 is truly more BMW than ever. And this is just the beginning!

We are rolling out the design, innovation and the latest technologies across all our vehicles. All our models will benefit from the advances made in the NEUE KLASSE – regardless of the drivetrain.

We have made a conscious decision to start out in the high-volume segments – because the NEUE KLASSE was never designed

for a niche. We want all our customers to benefit from the innovations as quickly as possible.

The next vehicle is already waiting in the wings. The details are still hidden beneath the camouflage, but I’m sure you’ll recognize the classic proportions of a sporty sedan.

The new BMW i3. 

It will be released next year as the Series’ first all-electric version. And it will be the first model variant of the new 3 Series generation.

For the past 50 years and over seven model generations, no other vehicle has been as closely tied to the success of the BMW brand. The 3 Series embodies everything at the very core of BMW. Innovation. Digital user experience. Comfort. Sportiness. Together, these characteristics create an incomparable driving experience. Sheer driving pleasure at its finest.

After the launch of the i3, more variants will follow.

The iX3 and the i3 – a powerful symbol of the broad spectrum the NEUE KLASSE will cover. Production of the BMW iX3 will begin later this year at our new plant in Debrecen.

From 2026, every new BMW will be all-new. We will launch

40 different new and updated models. By 2027.That is the future.
A new era. That is BMW.

Ladies and gentlemen,

It takes an exceptional team to bring projects like the NEUE KLASSE and vehicles like this one to life. A team with the unconditional desire, willpower and ability to shape the future. We, the Board of Management, stand before you today representing our nearly 160,000 BMW Group employees worldwide.

On behalf of us all, I want to thank our incredible team for their dedication and commitment over the last few years to reach this milestone moment.

Together, we are leading BMW into a new era.

Thank you very much.

In the event of enquiries, please contact:

BMW Group Unternehmenskommunikation

Matthias Bode
Spokesperson BMW iX3
Telephone: +49-151-601-61742
E-Mail: Matthias.Bode@bmwgroup.com

Steven Wörns
Spokesperson BMW Group Design
Telephone: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Max-Morten Borgmann
Head of Communications BMW Group, Finance, Sales
Telephone: +49 151-601-24118
E-Mail: Max-Morten.Borgmann@bmwgroup.com

BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 miles) and a peak charging rate of 400 kW, the new BMW iX3 sets new standards for efficiency and long-distance capability. A new electronics and software architecture including four “superbrain” high-performance computers makes the first Neue Klasse model more intelligent and better equipped for the future than ever. The “Heart of Joy” drivetrain and driving dynamics management technology enables unmatched handling dynamism and precision, while the latest systems for automated driving optimise symbiotic human-vehicle interaction.

A defining element of the digital user experience in the new BMW iX3 is BMW Panoramic iDrive, which elevates intuitive operation and the driver focus for which the brand is renowned to a new level. And an all-encompassing sustainability concept reduces the car’s product carbon footprint over its life cycle by more than 30 per cent compared to its predecessor.

The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line from autumn 2025 will be the BMW iX3 50 xDrive (electric power consumption, combined: 17.9 – 15.1 kWh/100 km; CO₂ class: A; range: 678 – 805 km [421 – 500 miles]; provisional figures as per WLTP) with an output of 345 kW/469 hp and electric all-wheel drive. Further fully electric variants will follow, including an entry-level model. The market launch of the new BMW iX3 will get underway in Europe in spring 2026 and in the USA in summer 2026. Also starting in summer 2026 will be deliveries of a variant of the new BMW iX3 produced at the Shenyang facility that has been tailored specifically to the needs and desires of customers in China.

The new BMW iX3 represents a leap forward in development over its predecessor of the same name that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technology innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse – whichever drive system technology is employed. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”

Launch of the new design language: reduced, characterful and timeless.

Major technological advances always offer an opportunity to introduce more significant design changes. The new BMW iX3 will launch the new BMW design language, which will be replicated across the whole of the brand’s model range in due course. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. The design is timeless while also capturing the prevailing zeitgeist. It is reduced to the essence of the BMW brand – and therefore more BMW than ever. For this one reason why comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.

The new BMW iX3 showcases the values and qualities of the Neue Klasse within the template of an SAV. The first BMW X model of the new generation is all about interior space and a progressive lifestyle. At 4,782 millimetres in length, 1,895 millimetres wide and 1,635 millimetres tall, the new BMW iX3 has the hallmark proportions of an SAV. The characteristic two-box design is infused with the rugged presence of a BMW X model and has precise lines that emphasise all four wheels. Detail optimisation of the car’s aerodynamics enables a drag coefficient (C_d) of 0.24.

The load compartment capacity of the new BMW iX3 can be increased from 520 to a maximum 1,750 litres by folding down the rear seat backrest elements as required. The additional storage compartment under the bonnet can hold another 58 litres of cargo. Customers needing additional transportation capacity can specify their car with the optional electric fold-in/fold-out trailer tow hitch. The maximum trailer load of the new BMW iX3 50 xDrive is 2,000 kilograms.

The upright front end and clearly formed surfaces endows the new BMW iX3 with considerable presence. The BMW kidneys and twin headlights – both distinctive BMW design cues – take centre stage visually. The sculpted BMW kidneys reference the Neue Klasse of the 1960s in their vertical arrangement. An all-new light signature assumes the role previously performed by chrome in giving the car an aura of quality and sophistication. And when viewed from the side, large surfaces broken up by a small number of precise lines create a character-rich appearance. Flush glass surfaces and door handles are also features of the side view. The robust stature of the new BMW iX3 is underscored by body-colour wheel arches with – in familiar BMW X model style – subtly rectangular contours. The rear end also cuts a powerful and athletic figure. The taillights extending well into the centre of the rear end represent a horizontal interpretation of the signature BMW “L” shape.

Interior design: modern space has a BMW-typical driver focus and offers exceptional comfort for all passengers.

The design of the BMW iX3 interior sets new standards in terms of modernity and digital experience. The interior has an uncluttered, reduced design, providing the ideal stage for the digital experience. The cabin is all about the clear driver focus for which BMW is renowned and comfort for all those on board. Created specifically for electric vehicles, the vehicle architecture allows for extremely generous levels of space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect for the passengers. With its fabric surface, the instrument panel – with atmospheric backlighting – contributes to the warm and inviting atmosphere inside. Large window surfaces and the optional panoramic sunroof with climate comfort glazing generate an ambience bathed in light.

Another prominent influence in the horizontally arranged cockpit is the new control/operation system BMW Panoramic iDrive, which is based on the likewise newly developed BMW Operating System X. It brings together displays, geometry and light & sound design into a holistic experience, customisable via the My Modes. Also playing a role here are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape created specifically for the Neue Klasse.

The elegantly minimalist seats of the new design stand out with their excellent comfort levels over long journeys, sporty character, and wide range of adjustment. Also sporting an all-new design are the steering wheel and the centre console between the driver’s seat and front passenger seat, complete with storage areas and control elements. The rear seat bench offers a single, sofa-like seat surface.

Precisely arranged interior worlds bring a unique and thoroughly distinct character to every equipment package. The materials and colour schemes selected are inspired by modern interior design and advanced Neue Klasse technology, and coordinated harmoniously with one another. They therefore make a noticeable, visible contribution to the exceptional comfort levels on board the new BMW iX3. An attractive range of colours enables a perfect match between the interior tones and exterior paint finishes. As alternatives to the standard-specification Essential interior design in Vivid Grey with Econeer seat coverings, customers can also choose from three other compositions in Veganza, the black BMW M interior world in Veganza and M PerformTex, and the BMW Individual option with a high-quality Merino leather/M PerformTex combination in Black Bicolour or Adelaide Grey.

The new BMW iX3 can be specified as an option with the M Sport package or M Sport package Pro from launch. Its dynamic looks are further emphasised by Black high-gloss features for the exterior, and M Sport seats and an M steering wheel inside the car.

The BMW Iconic Glow exterior package enables an impressive sound and light sequence with Relaxed, Balanced and Excited styles. The welcome sequence commences as soon as the driver approaches the vehicle and, as they take their seat, an animated greeting begins in the BMW Panoramic Vision and Central Display, spreading smoothly from the driver’s side of the cockpit to the front passenger side.

BMW Panoramic iDrive: consummate driver focus, BMW-style.

The BMW iX3 is the first series-produced model in which BMW Panoramic iDrive redefines the user experience and therefore also Sheer Driving Pleasure. With its neatly judged balance between digital functions and physical elements, BMW Panoramic iDrive elevates intuitive operation – according to BMW’s fabled “hands on the wheel, eyes on the road” principle – to a new level of driver focus. The entire system is born out of decades of experience and a user-centric design approach. Individual customer feedback, data from over 10 million connected vehicles and usability studies with more than 3,000 customers were all incorporated into the development process. Physical controls are on hand, including for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, rear window heating and defrost function. Other functions have been optimised for use by touch and voice command or via the multifunction steering wheel.

The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalisable routines. Large Language Model (LLM) technology will also be gradually introduced to enable even more intuitive voice interaction in the future.

BMW Panoramic iDrive brings four central elements together into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen, from A-pillar to A-pillar. The content in the centre and on the front passenger side can be adapted to personal tastes and requirements. Key driving information appears in the driver’s field of vision. And above the BMW Panoramic Vision, the BMW 3D Head-Up Display (if specified) can now also show integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is located in an ergonomically ideal position next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to particularly frequently used functions using QuickSelect tech.   The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a relief-like surface and haptic feedback.

Underpinning BMW Panoramic iDrive is the likewise newly developed BMW Operating System X, which offers extensive scope for personalisation via the BMW ID, intelligent driver assistance, a wide variety of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to BMW Software Updates.

The standard-fit navigation system BMW Maps features an upgrade for the charging-optimised route guidance, plus intelligently coordinated presentation of information on the BMW Panoramic Vision, Central Display and optional 3D Head-Up Display. The BMW Digital Key Plus can be set up on smartphones and smartwatches from all the leading makers, also as standard. Meanwhile, BMW Operating System X unlocks a wide variety of entertainment while on the road and during charging stops, bringing customers not only music streaming apps such as Spotify and in-car gaming with AirConsole, but also a video-streaming app offering Disney+, YouTube and other international/numerous country-specific on-demand and live video platforms. The Zoom App for video calls is now also available for use.

The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, and these can be added easily and flexibly through ConnectedDrive Upgrades. For example, more than 60 third-party apps in the music & audio, entertainment, gaming, news, and travel & local categories are available worldwide. To download the features and use the apps, customers will need access to connectivity via BMW Digital Premium or a WiFi network/smartphone hotspot. The BMW Digital Premium range of features customers can add as they desire comprises extensive safety functions, extended navigation features, unlimited data for entertainment and now also BMW M Apps.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.

The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.

The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles)[1] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW[2] as an option.

Extensive bidirectional charging functions[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging. Emblematic of the charging experience in this new vehicle generation is the intelligent charging flap of the new BMW iX3, which uses artificial intelligence (AI) to detect the customer’s intention to top up their car and then automatically opens or closes. And sixth-generation BMW eDrive technology makes it possible to view the current charging speed and curve in the My BMW App. Up to ten individual charging contracts from various suppliers can be shown digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function.

Heart of Joy: Sheer Driving Pleasure reaches a new level.

One of four “superbrains” in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability and efficiency is utilised to the full.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. Here, the decades of experience of BMW in the field of driving dynamics control come to the fore. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving feeling whatever the situation and speed. Every movement of the accelerator, brake pedal and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimised by the integrated management of drivetrain, braking system and energy recuperation. In everyday driving, 98 per cent of braking manoeuvres are carried out using recuperation only, i.e. without application of the friction brakes.

“Superbrain of automated driving” for the driver assistance systems with new-generation technology.

Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than conventional control units, the “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.

The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software. The result is a whole new form of Sheer Driving Pleasure. These driver assistance functions are generally already included as standard with entry-level specification. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. The further-developed BMW motorway assistant supports BMW iX3 drivers from the moment they join a motorway until they leave it, and allows them to take their hands off the steering wheel for long periods. The functionality offered by the City Assistant includes traffic light detection, where the car automatically stops and then moves off again.

New electronics architecture with four “superbrains”.

The completely newly developed electronics architecture comprises a total of four high-performance computers known as “superbrains”. They pool their processing power for driving dynamics, automated driving, infotainment and basic & comfort-enhancing functions. They also provide the basis for a new software architecture that can be continuously upgraded and is therefore designed to incorporate upcoming function updates including AI features.

The new digital nervous system consists of a wiring harness divided into four zones. This reduces weight by 30 per cent compared to the technology used previously and allows for around 600 metres less wiring. Another new feature are digital “smart eFuses”, which replace classical safety fuses. They enable intelligent power modes for different vehicle states that help to improve the car’s overall efficiency.

With its four superbrains and highly connected software platforms, the BMW iX3 is a true software-defined vehicle and exceptionally well equipped for the future. Added to which, the new electronics architecture forms the basis for multifaceted improvements in the networking of the BMW iX3 with the My BMW App. This new level of quality when it comes to integration delivers new experiences and holds considerable potential for future innovations.

Equipment and individualisation to enhance driving pleasure, comfort and versatility.

The new BMW iX3 will be available with one solid and five metallic paint finishes from launch. As an alternative to the 20-inch light-alloy wheels fitted as standard, customers can also browse an exclusive selection of new light-alloy wheels (20-, 21- and 22-inch) available as an option. The range also includes BMW M and BMW Individual light-alloy wheels, some in aerodynamically and weight-optimised Air Performance specification.

Customers can tailor the design of the cabin to their personal style with the help of the Essential, Contemporary, M Sport and BMW Individual interior design worlds. The driver’s seat and front passenger seat are heated and electrically adjustable as standard. M Sport seats and multifunction seats are available as options. Also on the options list are a sports steering wheel and an M Sport steering wheel.

Standard specification for the new BMW iX3 50 xDrive also includes two-zone automatic climate control, Comfort Access, automatic tailgate operation, the extended exterior mirror package, an alarm system and the telephony with wireless charging function. Among the other highlights of the optional equipment offering are three-zone automatic climate control, adaptive headlight functions with intelligent light control, the BMW Iconic Glow package including illuminated BMW kidneys, the Harman Kardon HiFi system with 13 speakers, steering wheel heating and a large panoramic sunroof, whose climate comfort glazing has unique solar energy filtering and 100-per cent UV protection.

Holistic approach targeting circularity and CO₂ reduction.

The BMW Group kicked off the development of its upcoming vehicle generation by intensifying its efforts to increase circularity and reduce CO₂ emissions once again. A holistic approach to minimising the product carbon footprint has also been applied for the new BMW iX3 – from circularity-focused product development and a supply chain optimised by the systematic use of secondary materials and renewable energy to production, the use phase of the vehicle and its subsequent recycling.

A variety of actions ensure that the product carbon footprint of the new BMW iX3 50 xDrive over its full life cycle – as measured in CO₂e (CO₂ equivalents) and based on a mileage of 200,000 kilometres (124,260 miles) – is 34 per cent smaller than that of its predecessor. This means that, when using energy sourced from the European electricity mix, it will have a smaller product carbon footprint (based on overall life cycle) than a comparable combustion-engined model once it has covered around 21,500 kilometres (13,358 miles). If the car is charged exclusively using electricity from renewable sources, it only needs to clock up 17,500 kilometres (10,873 miles) before it reaches the same point.

Around a third of the new BMW iX3 is made from secondary raw materials. For example, the thermoplastic components for the motor compartment, the storage space under the bonnet and its cover are made from 30 per cent[4] recycled marine plastic. The yarn for the Econeer seat tops is made from 100 per cent[5] recycled PET, yarn for the headlining and floor mats is made from 100 per cent[6] recycled materials. When it comes to the chassis of the car, aluminium consisting of 80 per cent secondary raw material is used for the swivel bearings and hub carriers, while the wheel rims are cast from aluminium with a 70 per cent secondary material content.

The overall product carbon footprint of the supply chain for the BMW iX3 50 xDrive has been reduced by 35 per cent. Production at BMW Group Plant Debrecen does not use fossil fuels in normal operation. And thanks to sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures, the overall efficiency of the new BMW iX3 in the use phase is around 20 per cent higher than that of the predecessor model.

Uma nova plataforma para um novo paradigma

O novo BMW iX3 é o primeiro modelo de produção baseado na nova plataforma Neue Klasse, com uma arquitetura desenvolvida de raiz para veículos elétricos. Este novo modelo reflete a visão da BMW para o futuro da mobilidade e as suas tecnologias vão estar na base de mais de 40 novos modelos e atualizações de modelos até 2027.

Esta nova plataforma permite otimizar a eficiência elétrica, potenciar a digitalização e a sustentabilidade, com soluções de engenharia e software integradas. O novo BMW iX3 estreia uma nova linguagem de design, uma nova geração de baterias (Gen6), quatro supercomputadores e um novo sistema operativo, o BMW Operating System X.

Principais características do novo BMW iX3:

• Otimização total para motorização elétrica (BEV).
• Bateria de alta tensão com baterias cilíndricas como parte estrutural da carroçaria (pack to open body).
• Sistema de 800V para maior eficiência energética e maior velocidade de carregamento.
• Novo sistema de controlo, com quatro supercomputadores de alto desempenho.
• Estrutura mais leve e aerodinâmica, com um Cx de 0,24.

Motorização de sexta geração, com base na performance e sustentabilidade

O novo BMW iX3 50 xDrive, a primeira motorização a ser produzida, estreia a sexta geração do sistema eDrive, que representa um salto tecnológico face à geração anterior.

Especificações técnicas:

• Potência total: 469 cv (345 kW)
• Binário máximo: 645 Nm
• Aceleração 0–100 km/h: 4,9 segundos
• Tração integral elétrica, com dois motores de nova geração

Ambos os motores utilizam tecnologia otimizada para reduzir as perdas e melhorar a eficiência energética.

Nova geração de baterias, com maior autonomia e menos perdas

A nova geração de baterias da BMW, com células cilíndricas (com 46mm de diâmetro e 95cm de altura), apresenta uma maior densidade energética (+20%) com uma integração estrutural mais eficiente.

• Autonomia até 805 km (WLTP)
• Capacidade líquida da bateria de alta tensão: 108,7 kWh
• Arquitetura de 800V, que permite:
• Carregamentos até 400 kW
• Até 372 km de autonomia em apenas 10 minutos de carga
• Carregamento em corrente contínua 10% a 80% em até 21 minutos
• Compatível com estações de carregamento de 400V

 A  6ª geração da tecnologia BMW eDrive comparativamente à 5ª geração , permite:

• Rduzir perdas energéticas em 40%
• Reduzir peso em 10%
• Reduzir custos de fabrico em 20%

A tecnologia BMW eDrive de sexta geração introduz o carregamento bidirecional: 

• Vehicle-to-Load (V2L): pode fornecer eletricidade a equipamentos;
• Vehicle-to-Home (V2H): atua como uma bateria para armazenamento temporário de energia em casa;
• Vehicle-to-Grid (V2G): permite que o veículo seja ligado à rede energética (não disponível em Portugal).

Suspensão e comportamento dinâmico

A plataforma Neue Klasse permite uma nova abordagem à dinâmica de condução. O novo BMW iX3 apresenta:

• Suspensão dianteira com duplo braço oscilante inclui um braço de torção e barra estabilizadora, com a caixa de direção colocada à frente do eixo. A geometria foi revista, com maior inclinação do caster e sinoblocos mais firmes, para uma resposta de condução mais direta e precisa.
• Eixo traseiro multi-link com molas e amortecedores montados separadamente.

 “Heart of Joy”, para uma condução interligada e centralizada

O “Heart of Joy” é um dos quatro “supercérebros” que equipam o novo SAV da BMW. Controla, de forma integrada numa única unidade de comando:

• A gestão integrada da tração, direção, suspensão, regeneração de energia e travagem
• A resposta em tempo real a inputs do condutor e do ambiente
• A otimização da dinâmica longitudinal e lateral do veículo
• O sistema Soft Stop: desaceleração suave até à paragem total, substituindo até 98% as habituais travagens mecânicas em uso quotidiano

Interface digital: cockpit panorâmico e inteligência artificial

O novo BMW iX3 é o primeiro modelo a estrear o Panoramic Vision:

• Ecrã de projeção em toda a largura do tablier
• Ecrã central táctil com design Free-Cut e tecnologia de retroiluminação matrix
• Volante multifunções com zonas comando intuitivas e feedback háptico

Interface digital: cockpit panorâmico e inteligência artificial

A arquitetura digital é gerida pelo novo BMW Operating System X, desenvolvido em conjunto com a Critical TechWorks, uma joint venture entre a BMW e a Critical Software, empresa sediada em Portugal.

O grande destaque é o Panoramic iDrive, sistema apresentado no CES 2025, e que integra a realidade aumentada no para-brisas e uma experiência imersiva. O interface, o áudio e as aplicações do sistema de infoentretimento foram, em grande parte, desenvolvidas em Portugal, pela Critical Techworks.

Outros sistemas desenvolvidos com forte intervenção nacional:

• BMW Intelligent Personal Assistant com IA baseada em modelos de linguagem (LLM);
• My Modes (personalização de ambiente e condução);
• Sistemas de condução assistida, nomeadamente no mapeamento das estradas, que permite antecipar curvas com base em mapas HD e sensores, e na Previsão de Mudança de Faixa, com a análise do comportamento do trânsito no momento;
• My BMW App (controlo remoto de carregamento, climatização, localização, etc.);
• Sistema OTA para atualizações regulares de software à distância e reprocessamento de dados, que permite ao veículo aprender com o comportamento de condução, melhorando o desempenho da inteligência artificial.

Sustentabilidade em toda a cadeia de valor

O novo BMW iX3 será produzido na nova fábrica de Debrecen, Hungria, unidade de produção que não faz uso de qualquer combustível fóssil.

Indicadores de sustentabilidade:

• Redução de 34% nas emissões de CO₂e ao longo do ciclo de vida comparando com o seu antecessor (ciclo de 200.000 km)
• Mais de 30% dos materiais são reciclados
• Eliminação de materiais raros nas motorizações (ASM)
• Arquitetura desenhada para desmantelamento e reaproveitamento no fim de vida

Produção e lançamento

• Fábrica: Debrecen, Hungria
• Início da produção: Novembro de 2025
• Chegada ao mercado português: Março de 2026
• PVPr: 72.900€

O início de uma nova geração

O novo BMW iX3 representa o primeiro passo de uma estratégia que irá manter o BMW Group na vanguarda da mobilidade elétrica mundial. A integração entre engenharia de ponta, design visionário e o contributo tecnológico português faz do primeiro veículo do Neue Klasse um verdadeiro símbolo de eficiência, inteligência e sustentabilidade.

Munich. Please find the satellite details of the BMW Group Keynote with the World Premiere of the new BMW iX3 as follows:    

Agenda: 

5 September 2025.

11:00 - 11:30 A.M. CEST - World Premiere of the new BMW iX3. LIVE

Technical date TV satellite transmission:

Contact SNG: Tel. +49 (0) 179-5079009 (Torsten Jobmann)
 

Live Stream available at:

English: 

https://www.live.bmwgroup.com/en/live-streaming/ 

https://youtube.com/live/tRA3B-w7BUY?feature=share

German:

https://www.live.bmwgroup.com/de/live-streaming/

If you have any questions, please contact:

BMW Group Corporate Communications
Sibylle Böres, BMW Group Press & PR Events
Telephone: +49-151-60120906
E-Mail: Sibylle.Boeres@bmw.de

Matthias Bode, Press Spokesperson BMW Compact Class and BMW iX3
Telephone: +49-151-60161742
E-Mail: Matthias.Bode@bmwgroup.com

Munich. BMW, MINI and BMW Motorrad will present their new arrivals at two central locations during the IAA Mobility 2025 show, just like at the 2021 and 2023 editions of the event: The IAA Mobility Summit will take place at Munich’s exhibition centre (Messe München) – the BMW Group stand is in Hall A1 – and the BMW Group’s Open Space can be found at Max-Joseph-Platz square, under the gaze of the opera house. The generously proportioned Open Space, which covers an area of 3,000 m², is open to visitors free of charge on Tuesday, 9 September (the official opening day) from 11.00 a.m. to 9.00 p.m. CET, on Wednesday, 10 September – Saturday, 13 September from 11.00 a.m. to 11.00 p.m. CET and on Sunday, 14 September from 10.00 a.m. to 5.00 p.m. CET. BMW Welt and the BMW Museum will also be playing their part in the most important event of the year for the automotive and mobility sector with exhibitions and concepts of their own. The official opening of the IAA Mobility Summit will take place at the exhibition centre on Monday, 8 September at 8.00 a.m. CET. It is aimed primarily at trade visitors and is open every day until Friday, 12 September from 9.00 a.m. to 6.00 p.m. CET.

The premiere of the Neue Klasse.
The BMW Group is presenting one of the most significant new vehicles in its history at IAA Mobility 2025 in Munch, its home city. The BMW iX3, the first Neue Klasse model, will celebrate its public unveiling at the event. Revealed at the same time will be new technologies that will play a revolutionary and trailblazing role across the BMW Group in the future. The new BMW iX3 gives the public their first glimpse of the huge technological leap forward made by BMW in many areas: electric mobility, display and control/operation, digitalisation, connectivity, design, sustainability and technological openness. All upcoming BMW models will benefit from the innovations in the Neue Klasse – regardless of the drive system type used to power them.

Focusing on the new BMW iX3 and its innovations.
As BMW’s star of the IAA 2025, the new BMW iX3 will take centre stage event-wide. As well as the presentation of several examples of the global newcomer, the central stage in the shadow of Munich’s opera house at Max-Joseph-Platz will host daily “Masterclasses” featuring the new model. On each of the six days of the event, there will also be demonstrations of the new BMW Panoramic iDrive developed entirely in-house at BMW. These innovations from the BMW iX3 will likewise find their way into all future BMW models as part of a gradual process.

BMW Charging debuts bidirectional charging.
A dedicated area of the Open Space will focus on BMW Charging, with the help of current BMW electric vehicles like the new BMW iX and the BMW i5. The assembled experts here will provide the low-down on both public charging and the BMW Charging offering for home charging using various BMW Wallboxes. BMW Charging will present the bidirectional charging available in the BMW iX3 for the first time at the IAA Mobility show. This technology allows the iX3 to feed energy from its high-voltage battery into the customer’s home power supply (Vehicle-to-Home – V2H) or the public grid (Vehicle-to-Grid – V2G).

Models from BMW, MINI and BMW Motorrad at the Open Space.
Beyond the IAA Mobility show’s focus on the BMW iX3 as the first Neue Klasse vehicle, fans of the other BMW models and aficionados of the MINI, BMW M and BMW Motorrad brands are also well catered for, needless to say. Among the models on the bill at the Open Space are the battery-electric BMW i4, BMW i5, BMW i7 and BMW iX, the BMW X3 30e xDrive (WLTP, combined – in accordance with the EnVKV [German Passenger Car Energy Labelling Regulation]*: energy consumption weighted: 16.7 kWh/100 km and 3.3 l/100 km [85.6 mpg imp]; CO₂ emissions weighted: 76 g/km; CO₂ classes: with discharged battery G; weighted B; fuel consumption with discharged battery: 8.2 l/100 km [34.5 mpg imp]) and the BMW M5 Touring with plug-in hybrid drive system (WLTP, combined – in accordance with the EnVKV: energy consumption weighted: 27.6 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions weighted: 45 g/km (WLTP); CO₂ classes: with discharged battery G, weighted B; fuel consumption with discharged battery: 10.9 l/100 km [25.9 mpg imp]).

BMW Motorrad is presenting the BMW CE 02 and BMW CE 04 electric premium scooters – for electric mobility majoring in manoeuvrability – at the city-centre location. And with the BMW Vision CE, the brand also offers a fascinating look ahead to how developers and designers are envisaging the future of fully electric scooters for the big city.

MINI: show cars and “Britishness” launch a stage takeover.
MINI will spread its IAA Mobility 2025 presence across two locations in the heart of Munich. Its spectacular Open Space set at Max-Joseph-Platz and central brand appearance at the MINI Pavillon on Lenbachplatz will provide insights deep into the DNA of the brand. Plus, two eye-catching JCW show cars will celebrate their world premieres in Munich as part of a suitably gripping presentation. The Bavarian capital will turn into one huge stage for the iconic British brand during IAA Mobility 2025.

The JCW show cars will bring attention-grabbing presence to the MINI Pavillon and provide visual evidence of motor sport as a defining element of MINI DNA. The British icon and racing competition certainly go hand in hand, as confirmed most recently by the brand’s latest success in the Nürburgring 24-hour race. The show cars will be on display at Lenbachplatz for the duration of the IAA, locking into the spirit of a world-renowned fashion and lifestyle brand. The MINI Pavillon will be extensively refurbished for the occasion and dedicated entirely to the John Cooper Works sub-brand.

Entertainment for families at the Open Space.
In 2025, as in previous years, the Family Area at the Open Space invites visitors to get involved and enjoy a spot of relaxation at the same time. Children, teenagers and families can look forward to creative attractions such as LEGO build areas, a Disney+ Dance Challenge with Lilo & Stitch, craft activities and a water station. Other highlights – e.g. on the roof terrace – only add to the richly varied family programme.

Events at the exhibition centre, BMW Welt and BMW Museum.
Expanding on its star turn at the Open Space on Max-Joseph-Platz, the BMW iX3 also holds sway at the BMW Group’s 2,000 m² stand in the exhibition centre – which is located in Riem, in the eastern part of Munich. Alongside the spread of vehicles on display here at the Summit, innovations including BMW Panoramic iDrive, sixth-generation eDrive technology, and driving dynamics management provided by the “Heart of Joy” high-performance computer will be front and centre of presentations and talks by experts. The most important elements of BMW Panoramic iDrive are the display surface spanning the full width of the lower windscreen, the new multifunction steering wheel with shy-tech technology, and the Central Display. All play their part in an impressive large-scale animation. The experts at the Summit will also shed light on areas such as fuel cells, alternative fuels, plug-in hybrid drive systems and charging technology.

1961 Neue Klasse also makes an appearance at the show.
The BMW Group’s stand at the exhibition centre will be showcasing a celebrity car from years past, as BMW Classic winds back the clock to a BMW 1500 from the 1960s – the first model in the original Neue Klasse line-up. The 1500 was the headline act at the 1961 IAA in Frankfurt, a genuine breakthrough star that wrote the opening lines for an international success story. The Neue Klasse laid the foundations for the BMW Group to become the world’s most successful maker of premium automobiles. And now the BMW iX3 of 2025 takes us full circle – a car with all the tools to build on this growth and the first model in another new era.

Visitors to the exhibition centre will also encounter a selection of current models, including a BMW M5 Touring, a BMW X3 20d xDrive (WLTP, combined (EnVKV)*: fuel consumption 6.5 l/100 km [43.5 mpg imp]; CO₂ emissions 171 g/km; CO₂ class: F) and a BMW iX5 Hydrogen* (consumption as per WLTP: 1.19 kg H₂/100 km; consumption, combined as per NEDC: –; CO₂ emissions, combined as per WLTP: 0 g/km; range as per WLTP: 504 km [313 miles]; CO₂ class: A).

BMW Welt switches on a new type of charging hub.
As well as its appearances at the Open Space in the city centre and the exhibition centre, the BMW iX3 will also be on show at BMW Welt in the north of Munich from 6 September. Under the spotlight here along with the new fully electric BMW model are innovations such as BMW Panoramic iDrive and services like BMW Charging. During the IAA, customers stopping to top up their vehicles at the BMW Welt charging stations will be treated to a refreshing surprise and, if desired, a free personal tour of all things BMW iX3 and BMW Charging.

Shortly before IAA Mobility 2025 opens to visitors, a new vehicle charging hub will go into service outside BMW Welt. The BMW Welt High-Power Charging station will provide eight charging points for electric vehicles. Created by Designworks, BMW’s innovation studio, the hub fits in neatly with the unique architecture of the overall building. Expert talks and presentations will accompany the introduction of the new charging facility from 8 September and continue throughout IAA Mobility 2025.

DigiTour: interactive experiences at the BMW Museum.
The BMW Museum will greet visitors to IAA Mobility 2025 with a new digital attraction: the BMW Museum DigiTour. This web-based app, which can be accessed without downloading, provides a modern, fascinating and interactive offering for the visitors from around the world. This new digital visitor experience brings the history and allure of the BMW brand to life. A highlights tour of classic BMWs (from the early days to the present day) will be presented here in digital form, as will shortly the Museum’s temporary exhibition “Belle Macchine – Italian Automotive Design at BMW.” Additional tours are planned, including options for families and kids. The BMW Museum DigiTour is free of charge, opens a window into rarely shown archive material and is available in several different languages. 

The BMW Group: sustainability and circular economy across all areas.
As an integral part of the BMW Group’s strategy at IAA Mobility 2025, the theme of sustainability stands tall in an array of world premieres and innovations. Alongside the electrification of its drive systems, the BMW Group has adopted a holistic approach to achieving its goals in this area. The focus here is on reducing CO₂ emissions throughout a vehicle’s life cycle, and the development of the Neue Klasse has seen BMW doubling down on its commitment to these objectives. From the development of a product, use of secondary materials, procurement of raw materials and production, to the product’s use phase and eventual recycling, the BMW Group adheres to consistently circular thinking. This engagement with circularity can also been seen across the BMW Group’s stands at IAA Mobility 2025. Around 80 per cent of the installations, fixtures and materials in the Open Space at Max-Joseph-Platz are either already being reused or have been procured explicitly for extended use at other events as well. Plants, robots, concrete barriers and much of the event technology have largely been hired. The presentation at the Summit involves an even greater commitment to reusing materials. Single usage is therefore restricted primarily to graphics and materials placed under heavy stresses, such as floor coverings and wall surfaces.

*Consumption and emissions figures:
The figures for fuel consumption, CO₂ emissions, electric power consumption and range refer to vehicles in the German market. All figures are calculated based on the new WLTP test cycle. Fuel consumption and emissions data refers to the German Passenger Car Energy Labelling Regulation (PKW-EnVKV).


In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de



The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.


www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

Munich. The new BMW iX3 demonstrates the BMW Group's take on implementing a holistic approach to product sustainability across the entire life cycle. During product development, extensive measures were implemented throughout the supply chain, production and use phases, explicitly focused on conserving resources and reducing the model’s environmental footprint. As such, the Neue Klasse marks an important milestone toward achieving the company's 2030 and 2050 CO₂e targets.
 
CO₂e benefits achievable after only one year of use
The extensive decarbonization measures in the supply chain results in an early break-even point: when charged with electricity from the European energy mix, the CO₂e footprint of the new BMW iX3 50 xDrive is lower than that of a comparable model with a combustion engine after about 21,500 kilometers (WLTP combined). When charged exclusively with electricity from renewable sources, the BMW iX3 50 xDrive beats the comparable ICE model after only 17,500 kilometers (WLTP combined), allowing customers to potentially achieve CO₂e benefits in as little as one year.

Decarbonization in the supply chain
The key levers to reduce CO₂e emissions in the supply chain are the use of secondary materials and renewable energy, alongside product and process innovations. This combination of measures has led to a decrease of CO₂e emissions in the supply chain of 35% during product development.
The Gen6 battery cells of the BMW iX3 high-voltage storage system are made of 50% secondary cobalt, lithium, and nickel materials. In addition, renewable energies are harnessed in the anode and cathode materials and cell production. This is how CO₂e emissions per watt hour were reduced by 42% compared to the Gen5 cell of the previous model.

The BMW Group is increasingly focused on the use of innovative and secondary materials in other components as well. 
For instance, 30% of the secondary raw material  used for the engine compartment cover and the storage compartment under the front hatch is recycled maritime plastic. This post-consumer material consists of old fishing nets and ropes, preventing these materials from potentially being dumped in the ocean.
Secondary aluminum accounts for 80% of the wheel carriers and swivel bearings as well as 70% of the cast aluminum wheels.

‘Design for Circularity’: consistent implementation in the Neue Klasse 
The BMW Group applied the ‘Design for Circularity’ approach consistently in developing the BMW iX3. The approach builds on the concepts of secondary first (the prioritized use of secondary materials), strategic material selection and disassembly optimization. As a result, secondary materials account for one third of all material used in the new BMW iX3 50 xDrive.
One example of implementing these three concepts is the Econeer seat cover, available in the interior trim Essential, whose fabric, adhesive and fleece are all made from PET. This mono-material choice increases recyclability. Moreover, the textile yarn used consists entirely of recycled PET as well.
Other components whose development followed the ‘Design for Circularity’ approach include the center console, instrument panel and interior floor trim.

Significantly improved efficiency in the use phase    
BMW EfficientDynamics involves consistently identifying and harnessing efficiency potential in all vehicle subsystems. Applying this approach, the energy consumption of the new BMW iX3 is 20% lower than in the predecessor model (WLTP combined).
This significant improvement is primarily based on optimized aerodynamic properties, reduced rolling resistance and on-board power consumption as well as the drive’s unparalleled combination of efficiency and dynamics. 

Sustainability-centric production at BMW Group’s Debrecen plant
Designed and built according to the BMW iFactory principles, the new BMW Group plant in Debrecen, Hungary, is fully focused on efficiency, digitalization and sustainability. It is the first BMW Group car factory that is operated and produces vehicles without using fossil fuels, such as oil and gas, under normal operating conditions.
The only energy source to power operations at the site is electricity. According to current planning, up to 25% of the plant's annual electricity needs can be covered by the photovoltaic system located on the premises. The remaining electricity is obtained from other renewable energy sources. Surplus solar energy is stored in a heat storage unit and used to heat the paint shop ovens as needed.
Only 0.1 tons of CO₂e are emitted in the production of a BMW iX3 car, about two third below production at other BMW Group plants.

The BMW Group’s sustainability targets
The BMW Group's commitment to the Paris Climate Agreement and to achieving Net Zero by 2050 or earlier is an integral part of the comprehensive 360° sustainability approach incorporated in the corporate strategy. The company is pursuing ambitious, scientifically derived CO₂e targets for the coming years. For instance, the BMW Group intends to reduce its CO₂e emissions by at least 40 million tons in 2030 (baseline: 2019).

Publicly accessible, TÜV-verified Product Carbon Footprint 
For years, the BMW Group has released its vehicle footprint, which includes a greenhouse gas report for its vehicles verified by Germany’s TÜV Technical Inspection Association. The report for the new BMW iX3 50 xDRIVE can be downloaded here and is also available in the My BMW app. It offers increased transparency regarding raw materials used and CO₂e emissions over the entire vehicle lifecycle.

^{All information regarding the BMW iX3 50 xDrive’s mileage, energy consumption, range, energy content, dimensions, weights, share of secondary raw materials/recycled materials and other technical data and derivations thereof are provisional as of the start of production in November 2025.}

^{All model variants, equipment levels, technical data, fuel consumption and emission data mentioned correspond to the range offered in the German car market, provided the respective model is available there. Deviations in other markets are possible. Dimensions refer to the base model available in Germany; depending on wheel and tire size as well as optional equipment selected, dimensions may vary depending on the specific configuration.}

^{Power consumption and range data were measured in accordance with the mandatory WLTP procedures and comply with the German Passenger Car Energy Consumption Labelling Ordinance (EnVKV). For more information, see www.bmw.de}

^{If you have any questions, please contact:}

^{BMW Group Corporate Communications
Dr. Cornelia Bovensiepen, Spokesperson Sustainability BMW Group
Phone: +49 89 382-94935
E-Mail: Cornelia.Bovensiepen@bmw.de
   
Sofia Elena Rizzi, Spokesperson Product Communications BMW Compact & Mid-size Segments
Phone: +49-151-601-67436
E-Mail: Sofia-Elena.Rizzi@bmw.de}

^{Internet: https://newsroom.bmwgroup.com/global/en
E-Mail: presse@bmwgroup.com}

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

^{In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.}

^{The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.}

^{www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup 
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup} 

Rosslyn, Tshwane. BMW Group South Africa marked a notable milestone, hosting key national leadership, including the President of the Republic of South Africa, Cyril Ramaphosa, accompanied by the Premier of Gauteng Province, Panyaza Lesufi, at BMW Group Plant Rosslyn on Thursday, 24 July.

The landmark visit, which saw the participation of Milan Nedeljković, Chairman of BMW South Africa and Member of the Board of Management of BMW AG, responsible for Production, and Ilka Horstmeier, Labour Relations Director and Member of the Board of Management of BMW AG, responsible for People and Real Estate, as part of their broader engagements in South Africa, highlighted the strong and active partnership between the BMW Group and the South African government in advancing industrial growth and economic empowerment.

“The achievements at BMW Group Plant Rosslyn, especially its path towards record production volumes and its crucial role in our global BMW X3 production, are a source of great pride”, comments Milan Nedeljković. “Our significant investment in electrification here demonstrates our long-term belief in South Africa as a key manufacturing hub within our global network, driving innovation, skills and sustainable growth for the region.”

Showcasing local excellence and commitment. 

The visit provided a valuable opportunity to spotlight BMW Group South Africa’s recent successes and plans. BMW Group Plant Rosslyn is set to achieve its highest annual production volume in 52 years, reflecting strong global demand and the BMW Group’s confidence in local manufacturing capabilities. This performance is underpinned by continuous investment, notably the R4.2 billion allocated for the electrification of BMW Group Plant Rosslyn. The locally produced BMW X3 recently earned critical acclaim, winning the Old Mutual Insure 2025 South African Car of the Year and the Premium category awards, highlighting its strength and market appeal. BMW Group South Africa’s strong Q2 performance indicates its leadership in the premium segment, with customer demand and its electrification strategy continuing to drive production of the new BMW X3 at BMW Group Plant Rosslyn. To date, Plant Rosslyn is the only plant that produces the BMW X3 plug-in hybrid (PHEV) for the entire world; a fact that the team of BMW Group Plant Rosslyn takes pride in.

Advancing South Africa’s automotive sector, together.

The engagement at BMW Group Plant Rosslyn served as a pivotal platform to reinforce the company’s position as a trusted corporate citizen and contributor to national progress. During the visit, President Ramaphosa interacted with the plant assembly staff on the production line, gaining firsthand insight into daily operations, and later addressed several hundred production staff, acknowledging their dedication. Discussions during the visit highlighted BMW Group South Africa’s industry leadership, showcasing its role as a premium automotive manufacturer through innovative and sustainable practices, and emphasising its substantial investment in South Africa’s economic development.

The dialogue focused on the tangible benefits of BMW Group Plant Rosslyn, specifically its role in advancing job creation, driving essential skills development, and facilitating technology transfer within the local market. A reflection of its ongoing dedication to national transformation, BMW Group South Africa  and BMW Group Financial Services South Africa both achieved Level 1 B-BBEE status in the 2024 audit, highlighting the companies’ drive towards an inclusive and equitable workplace, and reflecting continuous, focused efforts and collaboration. Crucially, the visit has strengthened public and private sector relations, deepening BMW Group South Africa’s partnership with the local government and aligning its strategic goals with the President’s vision for industrial growth, economic empowerment and sustainable mobility.

“This engagement at Plant Rosslyn reaffirms the great partnership between the BMW Group and South Africa”, states Daniel Bester, Director of BMW Group Plant Rosslyn. “Our plant continues to be a beacon of manufacturing excellence, setting new production records and driving innovation. We remain committed to contributing to South Africa’s economic growth, actively working towards a shared, prosperous future.”

Beyond manufacturing, BMW Group South Africa’s partnership with the Youth Employment Services (YES) programme continues to create meaningful work opportunities for young South Africans, equipping them with practical experience. The company has generated over 3,500 youth work experiences since 2022. The 2025 cohort at BMW South Africa includes 86 talented individuals gaining invaluable experience across the four business entities.

Creating confidence for a shared future.

The successful gathering at BMW Group Plant Rosslyn solidifies BMW Group South Africa’s industrial leadership and its function as an integral collaborator in South Africa’s economic growth and enduring prosperity. A key pillar supporting this confidence is the company’s highly adaptive and capable manufacturing workforce. The advanced requirements for producing the new BMW X3 at BMW Group Plant Rosslyn have driven significant advancements in employee technical skills and expertise. This continuous development of local capabilities not only upholds manufacturing excellence but also reinforces South Africa’s strategic importance within the global automotive industry.

Munich. The BMW Group is now offering customers even broader scope for personalising analysis of their driving stats in the My BMW App and MINI App. The latest update allows drivers to view their personal carbon footprint for the first time.

“Our usage research shows: The information in My Trips is one of the most popular features in the app,” says Dirk Wiedmann, Senior Vice President Sales Steering and Strategy, Digitalization. “We are now expanding this successful function with carbon footprint calculation, giving our customers simple and straightforward access to sustainability-related information via a popular and widely used channel.”

Emissions from vehicle production and use: two sets of figures make up the driver’s personal footprint. 
The personal carbon footprint function has been designed with a technology-open approach and is available for vehicles with combustion engines, as well as plug-in hybrid and fully electric models. At launch, this feature will be rolled out across selected models in various European countries*. Calculation of the personal footprint is based on two central sets of figures.

• Emissions from vehicle use: My Trips analyses the routes the driver has completed and uses the energy consumed in the process to work out the CO₂ emitted. To this end, CO₂ equivalents are calculated using data from the International Energy Agency (IEA). For vehicles with combustion engines, the app calculates the amount of CO₂ emitted based on the fuel consumed. For battery-electric vehicles, it shows the emissions generated when using the average national energy mix – and also tells the driver how high emissions would be by comparison if green energy was used.
• Emissions from vehicle production: These are emissions generated during the manufacturing process. Emissions are recorded from the processing of raw materials, procurement of materials, transport logistics and the production of the model at hand. The BMW Group already sets out the emissions figures for numerous models in the form of Vehicle Footprint Reports. These are calculated according to recognised standards for life cycle assessments and certified by the TÜV Rheinland agency. They can also be downloaded from the BMW Group website.

Ready for electric mobility: My BMW App helps with the transition.

The My BMW App also includes the Electric Vehicle Analysis introduced last summer. This function allows customers whose BMW is powered by a combustion engine to simulate how well a fully electric BMW fits their personal driving profile. Here, the customer selects an electric BMW model as an alternative vehicle in the app. Once the combustion-engined model has made at least 200 journeys and covered a distance of 2,000 kilometres (over 1,240 miles), the analysis shows the journeys the user could have completed on a single charge with the electric vehicle selected, and also flags up charging stations close to frequently visited destinations. More than 100,000 customers had used this analysis by May 2025.

Over 14 million customers around the world use the My BMW App and MINI App. The My Trips function is available in more than 90 countries and is actively used by 1.9 million users.

* The new function is available to users of vehicles for which a TÜV-certified carbon footprint has been calculated. The feature will launch in Germany, Austria, Belgium, France, Luxemburg, the Netherlands and Switzerland, and be available in the BMW 1 Series (code 81GE), BMW 2 Series (31GH), BMW X2 (71GM, 21GM), BMW X3 (11GR, 31GP, 65GP), BMW 5 Series (31FK, 11JF, 71FJ), BMW 5 Series Touring (11HH, 11GW, 21GV), BMW M5 (81FK) and BMW iX (41CF) and MINI Cooper (11GC), MINI Cooper C (11GD), MINI Aceman (31GC) and MINI Countryman (41GA, 11GA).

In the event of enquiries please contact:                                                                   

Corporate Communications

Wieland Brúch
BMW Product Communications
Electromobility and Sustainability
Phone: +49-176-601-72652
E-mail: Wieland.Bruch@bmw.de  

Martin Tholund
Spokesperson BMW Digital Car, Electronics and Software, Technology Partnerships, Digital Products and Services
Phone: +49-151-601-77126
E-Mail: Martin.Tholund@bmwgroup.com  

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de



The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

On the occasion of the 50th anniversary of the BMW 3 Series, the press kit “40 Years of BMW 3 Series” from 2015 was comprehensively revised, supplemented and updated.

Please find it in the appendix.

With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.

Munich. A new central control unit called the Heart of Joy is taking BMW driving dynamics to a new level – from standstill to the limits. It will make its debut in the BMW Neue Klasse models. The Heart of Joy combines with the BMW Dynamic Performance Control software stack to centrally control the powertrain, brakes and recuperation as well as some steering functions. Compared to previous systems, the new control unit processes driving information around ten times faster and responds more directly to the driver than ever before. The Heart of Joy passed its first public performance test at Auto Shanghai, as part of the BMW Vision Driving Experience.

The “Meet Okto the Octopus” video translates the new “superbrain’s” power into cinematic poetry. The star of the video is an octopus. A fascinating animal that uses a decentralised nervous system to enable independent control of individual parts of its body. Much like a modern car has separate control units for braking, acceleration and steering. In the new BMW brand video, this scenario is reversed: the octopus is given a central nervous system and then moves in a synchronised, precise and controlled manner to perform an underwater waltz – while simultaneously avoiding hazards. 

The video’s concept and implementation are the work of the Jung von Matt Hamburg agency. The video will be shown online and in cinemas worldwide.



In case of queries, please contact:



Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de


Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de


Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de



The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. 

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. 

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.  

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

+++ BMW i4 gets improved energy efficiency and increased range +++ New BMW i4 range-topper with even more power +++ BMW Digital Key becomes preferred means of access for many BMW models +++ Tyre repair kit Plus now standard on models like BMW 1 Series, BMW 2 Series Coupé, BMW 3 Series +++ BMW Individual special paintwork colours newly available in the BMW Configurator +++ Complimentary extended warranty on high‑voltage batteries +++ New optional paintwork colour for BMW iX +++ Ultimate Package available for BMW X5 M Competition and BMW X6 M Competition +++ New BMW Maps functions +++

Munich. Summer 2025 is set to bring innovations in electric drive technology and digitalisation as well as new standard and optional equipment features that will make the current BMW model range even more attractive. New power electronics in the all-electric BMW i4 result in even greater efficiency and increased range. The most powerful BMW i4 will also debut at the same time. Numerous BMW models will come as standard with Comfort Access and the BMW Digital Key, which has now become even easier to set up.

From summer 2025, the BMW X1, BMW X2 and BMW 2 Series Active Tourer will be available with new exterior and interior options. Standard equipment for the BMW 1 Series and BMW 2 Series Gran Coupé now includes heated front seats. The BMW Intelligent Personal Assistant now offers an alternative voice.

BMW i4: reduced consumption, new range-topper with extra power.

From July 2025, the BMW i4 eDrive35 (WLTP combined (EnVKV): energy consumption 17.5 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A; range 428 km) as well as the BMW i4 eDrive40 (WLTP combined (EnVKV): energy consumption 17.8 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A; range 510 km) will come with silicon carbide semiconductor components in the power electronics (SiC inverter), which reduce consumption by around 4.5 per cent while adding up to 22 kilometres of range (depending on the model and equipment installed as part of an individual vehicle configuration).

From July 2025, the new range topper for the all-electric BMW i4 comes in the shape of the BMW i4 M60 xDrive (WLTP combined (EnVKV): energy consumption 20.9 kWh/100 km; CO₂ emissions 0 g/km; CO₂ class A; range 433 km). Compared to the predecessor, it provides an additional 42 kW/57 hp of power, for a system output of 442 kW/601 hp. The new BMW i4 M60 xDrive takes 3.7 seconds for the sprint from 0 to 100 km/h. 

BMW Digital Key: smartphone used as key enables many additional functions.

The BMW Digital Key will soon become the tool of choice to unlock and lock many BMW models, courtesy of a simplified set-up process. The BMW iX was the first to be updated in March 2025, and many model series will follow from July 2025: the BMW 1 Series, BMW 2 Series Gran Coupé, BMW 2 Series Active Tourer, BMW X1, BMW X2, BMW 5 Series Sedan, BMW 5 Series Touring, BMW M5, BMW M5 Touring and BMW 7 Series. The BMW X5, BMW X5 M, BMW X6, BMW X6 M, BMW X7 and BMW XM models will follow from August 2025. The BMW X3 will come with the new set-up process in the US from August 2025 and in South Africa from September 2025.

The feature will then include a physical key, a Setup Card and a Service Card. The new Setup Card makes it easier than ever to set up the BMW Digital Key on smartphones from all major manufacturers by simply holding the card to the mobile phone or scanning the QR code on the back. The next step takes the user straight into the My BMW app. After authorisation via the Setup Card, the BMW ID is linked to the vehicle and the BMW Digital Key is then activated. After activation, the customer can easily share the Digital Key with other people by sending them a text message. Activation is possible on up to 18 devices. Owners can define various roles and permissions for each vehicle user. A particularly useful function ideal for novice drivers is limiting acceleration and top speed, for example. If a physical key does need to be handed over, for example in the workshop or in the event of a breakdown, the new Service Card can be used. This should always be carried deactivated so it can be activated as a fully-fledged key when needed, via a click on the central display.

For all eventualities: tyre repair kit and tyre repair kit Plus.

From summer 2025, the tyre repair kit will come as standard for various BMW models. These include the BMW 1 Series, BMW 2 Series Gran Coupé, BMW 2 Series Coupé, BMW 3 Series Sedan, BMW 3 Series Touring, BMW 4 Series Coupé and the BMW 4 Series Convertible. The optional tyre repair kit Plus is available for the BMW X3 (excluding the BMW X3 30e xDrive).

Individual paintwork finishes at a glance, in the BMW Configurator.

Customers appreciate the BMW Individual paintwork colours as a way to add a personal touch to their new BMW. Special paintwork finishes which previously required looking up in the BMW Individual Visualiser can now be selected from within the BMW Configurator. This applies to all BMW models except for the BMW 2 Series Active Tourer.

BMW BEV models: free extended warranty for high-voltage batteries.

Since 1 April 2025, BMW has offered a global complimentary extended warranty for the high-voltage batteries in all-electric BMW models. The new warranty applies up to a vehicle age of eight years or a maximum mileage of 160,000 kilometres, whichever comes first. Should a high-voltage battery’s capacity drop below 70 per cent during the warranty period, BMW will remedy this loss of capacity at no extra cost to the customer. This applies to all new and used all-electric BMW models from 1 April 2025.

More equipment for BMW 1 Series and BMW 2 Series Gran Coupé.

Standard equipment for the BMW 1 Series and BMW 2 Series Gran Coupé will from summer 2025 be even more comprehensive and include heated front seats and an alarm system. The optional M Technology Package II available for the BMW M135 xDrive (WLTP combined (EnVKV): fuel consumption 8.3 litres/100 km; CO₂ emissions 188 g/km; CO₂ class G) and the BMW M235 xDrive Gran Coupé (WLTP combined (EnVKV): fuel consumption 8.2 litres/100 km; CO₂ emissions 185 g/km; CO₂ class G) now includes M seat belts with M colours in the weave.

New colours for BMW 2 Series Active Tourer, BMW X1 and BMW X2.

Summer 2025 will bring new exterior and interior options for the BMW 2 Series Active Tourer, BMW X1 and BMW X2. New paintwork colours include Fire Red metallic and Night Dusk Blue for the BMW 2 Series Active Tourer as well as Dune Grey metallic for the BMW X2. All three colours are also available for the BMW X1, along with BMW Individual Frozen Portimao Blue metallic. Veganza perforated upholstery in the colours Castanea, Smoke White and Atlas Grey/Smoke White is newly available for customising the interior of the BMW 2 Series Active Tourer and BMW X2. The Castanea and Smoke White colourways are available for the BMW X1. The Econeer Bicolour Blue upholstery can be ordered from summer 2025 in combination with front sport seats only. Another new option is the Brushed Aluminium Shadow interior trim.

More comprehensive equipment for BMW 7 Series, BMW X3 and BMW iX.

The BMW 7 Series and BMW i7 now feature laminated safety glass with contrast print as standard. From summer 2025, comfort glazing, sun protection glazing and the Heat Comfort package will also be available as individual options for the first time, enabling even more specific customisation.

A new equipment option for the BMW X3 is the attractive M door sill trim. It can be ordered for the M Sport package, M Sport package Pro and the BMW X3 M50 xDrive (WLTP combined (EnVKV): fuel consumption 8.3 litres/100 km; CO₂ emissions 189 g/km; CO₂ class G).

BMW Individual Frozen Pure Grey metallic is a new paintwork finish with a particularly distinctive character, available as an option for the BMW iX from summer 2025.

Ultimate Package for BMW X5 M Competition and BMW X6 M Competition.

The BMW X5 M Competition (WLTP combined (EnVKV): fuel consumption 12.9 litres/100 km; CO₂ emissions 292 g/km; CO₂ class G) and the BMW X6 M Competition (WLTP combined (EnVKV): fuel consumption 12.8 litres/100 km; CO₂ emissions 289 g/km; CO₂ class G) now benefit from the optional Ultimate Package. In addition to the M Carbon engine cover, this also includes M Carbon mirror caps, the Sky Lounge panoramic glass sunroof, active seat ventilation as well as the massage function at the front and the Comfort Package. The Bowers & Wilkins Diamond Surround Sound System ensures exceptional sound quality. The M Driver’s Package included as part of the package increases top speed to 290 km/h. In the BMW X6 M Competition, this is complemented by an exclusive M Carbon rear spoiler.

Comprehensively upgraded BMW iDrive.

Among the numerous innovations in the area of digital services is the upgraded BMW Intelligent Personal Assistant in BMW Operating System 9. It now offers customers in Turkey, Greece and Hungary natural-language voice control in their native languages.  

In the BMW 1 Series, BMW 2 Series Gran Coupé and BMW X3, customers in many countries* can now link their own Amazon Alexa account to the BMW Intelligent Personal Assistant. This enables them to use intuitive voice control to enjoy music via the “Hey BMW” command – courtesy of Alexa running in the background, just like at home. In addition, a second voice is now available for the assistant.** Further improvements in language understanding and faster processing speeds contribute to a more harmonious overall experience.

From summer 2025, BMW Digital Premium with BMW Operating System 9 will, subject to country-specific availability, enable customers to use the Zoom app on their Curved Display for videoconferencing when the vehicle is stationary. To avoid distractions, the app automatically deactivates the video while driving.

* US, Canada, Mexico, Germany, France, United Kingdom, Spain, Italy.

** In the US, United Kingdom, Ireland, Canada, Mexico, France, Germany, Spain, Italy, Portugal, Switzerland, Austria, Iceland, Malta, Netherlands, Belgium, Luxembourg, Liechtenstein.

Parking Assistant Plus upgrade.

From July 2025, the functions of the Parking Assistant Plus will be enhanced for many BMW models. It will now also use marker lines around parking spots to help identify available spaces and ensure parking precision. Previously, this feature was only available as part of the Parking Assistant Professional.

BMW Maps user interface upgrades in BMW Operating System 8.5.

BMW Maps offers intuitive destination entry and intelligent route guidance and will come with further user interface improvements from summer 2025. For faster access to frequently used functions, the home screen of the control display will feature direct touch buttons for “Home” and “Work” in the BMW Maps QuickSelect Widget, for example.

* Consumption and emissions data:
The figures for fuel consumption, CO₂ emissions, energy consumption and range are for vehicles as offered on the German market. All data are based on the new WLTP test cycle. Energy consumption and emissions data refer to the German Passenger Car Energy Labelling Regulation (EnVKV).

** All new models due to enter production in July 2025.

In case of queries, please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. 

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. 

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.  

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

Debrecen. The future BMW Group plant in the Hungarian city of Debrecen is on the finish straight as the ramp-up of the assembly line sees the heart of the plant come to life. This is the beating heart of all the technologies in the plant, and also where the most employees work. The assembly launch thus marks the reaching of another milestone.

“Our highly efficient and ergonomic assembly line immediately started running without any issues,” said Hans-Peter Kemser, Managing Director BMW Group Plant Debrecen. “We achieved this thanks to virtual planning and tests, as well as the outstanding collaboration between our new, highly motivated employees in Debrecen and our experts within the BMW Group’s global production network.”

In assembly, the individual components and systems are installed in the painted body – at the end of the process, a car ready to drive rolls off the production line. The innovative vehicle architecture of the Neue Klasse opens totally new possibilities with regard to assembly: greater efficiency thanks to modularisation, fewer different connecting elements, and a simplified installation of the wiring harness. An innovative cockpit assembly also accelerates the process.

The BMW Group Plant Debrecen is already producing test vehicles for the first model of the Neue Klasse: the new BMW iX3.* Thus, the new plant is gradually ramping up for series production.

Neue Klasse allows simple, fast assembly process

A number of features of the Neue Klasse are new territory for everyone. Unlike in previous models, the cable harness is divided into multiple parts, making it easier and more ergonomic to install. The zonal wiring harness architecture requires 600 fewer metres of wiring and weighs 30 percent less than the previous generation.

On the other hand, some components are modularised when one module is formed from many small individual parts. The variation of connecting elements has also been radically reduced for the Neue Klasse. This in turn reduces the number of different plugs, screws and clips. All of this makes assembly significantly more simple. 

Furthermore, with the Neue Klasse, a wide range of quality checks can be performed digitally whilst still on the production line. This procedure will also be implemented at other sites after its initial use in Debrecen. The next point of use will be the home plant in Munich, which will produce the sedan model of the Neue Klasse as of 2026.

The innovative cockpit assembly accelerates processes at Plant Debrecen. It is one of the most compact in the BMW Group’s production network, yet still allows full flexibility and variety. As at Plant Lydia in China, cockpit pre-assembly is located right next to the main line. Once the cockpit has been pre-assembled, it is then installed directly in the vehicle just a few metres ahead.

Assembly in Debrecen adopts innovations from existing plants

When planning the new production site in Hungary, the BMW Group used a completely virtual design process. In line with the principles of the BMW iFACTORY, the tried-and-tested standards and high-tech solutions from existing plants were referred to many times. For example, many ideas and proven structures from Plant Lydia in China and Plant Leipzig can be found in the assembly in Debrecen.

Further development of the finger structure from Leipzig

These structures include the so-called finger structure, or comb structure, which the BMW Group developed specifically for Plant Leipzig, which opened in 2005. This structure allows supply parts and preassembled modules to be transported directly to the assembly lines. A record proportion of parts, up to 80%, can be delivered directly in Debrecen, as the fingers will enjoy logistics supply from both sides for the first time. This is the highest ratio in the BMW Group’s production network. The finger structure allows subsequent extension and the integration of further assembly steps – flexibility is a characteristic of production at the BMW Group.

Production processes, as at Plant Lydia in China

Plant Lydia in China was also an inspiration for many structures and processes in the assembly. The plant opened in 2022 and was the first BMW Group site to be completely planned and simulated in the virtual world from the outset. The shop floor for the assembly line and complete conveyor system in Debrecen are set up identically. Therefore, the technology was available quickly and had already been tried and tested, simplifying the commissioning of a completely new production line.

Series production of the new BMW iX3 set to start at the BMW Group Plant Debrecen in late 2025. The Hungarian plant has been designed specifically for the production of all-electric vehicles. As with the start of any new model or new plant, production capacities are increased gradually after start of production. The site in Debrecen will be the first automobile plant in the BMW Group to operate entirely without the use of fossil fuels.

*Since this is a pre-production model, consumption data for the new BMW iX3 is not available at this time.

Dingolfing. Today, the model update of the all-electric BMW iX celebrated its start of production at the BMW Group plant in Dingolfing. The electric pioneer, which has been manufactured at the site since 2021 and has since been sold over 130,000 units worldwide, receives a comprehensive update in March 2025 - offering increased performance, range and sportiness.

BMW's longest-range electric model.

The new BMW iX impresses with up to 25% higher drive power, significantly improved efficiency and a range of up to 701 kilometers in the WLTP cycle (BMW iX xDrive60: WLTP combined (EnVKV): Energy consumption 21.9 kWh/100 km; CO2 emissions 0 g/km; CO2 class A). The BMW iX is thus the most long-range electric model in the BMW Group's portfolio and the company's most important all-electric new model in 2025 - before the "New Class" makes its debut at the end of the year.

The new BMW iX also presents a more dynamic design than ever before: The vehicle is now available with the M Sport package and M Sport Pro package for the first time, which enhance the sporty appearance both inside and out. New exterior colours such as Arctic Race Blue metallic, Dune Grey metallic, Carbon Black metallic, BMW Individual Frozen Deep Grey metallic, BMW Individual Frozen Pure Grey metallic, Tanzanite Blue metallic and Space Silver are also offered.

Pioneering the All-Electric Era in Dingolfing.

Plant Manager Christoph Schröder states: "The BMW iX is a special vehicle for us. Four years ago, at its launch, it paved the way for many future technologies here on-site. And: It marked the beginning of the all-electric vehicle era in our plant." Meanwhile, a total of four electric models - the BMW iX, the BMW i7, and the all-electric versions of the 5 Series sedan and Touring - are being produced at the Lower Bavarian site, along with five plug-in hybrids. The BMW iX plays a crucial role in the model program of the entire company in the segment of all-electric mid-size and upper-class SAVs.

On location photos and footage International Media Launch in Barcelona.

On location photos and footage International Media Launch in Barcelona.