München. De Beierse premium autofabrikant BMW heeft een innovatieve merkcampagne bedacht om de aandacht van het internationaal publiek te vestigen op het huidige modellenaanbod van het merk in het luxesegment. De zeer exclusieve modellen BMW 7 Serie, BMW 8 Serie, BMW X7 en BMW XM worden gepresenteerd als meesterwerken van design en techniek te midden van adembenemende landschappen. De indrukwekkende beelden stralen een boodschap van exclusiviteit uit met een vooruitstrevende smaak die alle menselijke zintuigen op een genuanceerde manier aanspreekt, onze intellectuele perspectieven weerspiegelt en ons zinvolle ervaringen biedt.

De nieuwe multi-channel campagne is gelanceerd op de sociale mediakanalen YouTube en Instagram. Aanvullende landspecifieke inhoud zoals Out-of-Home reclame, printreclame en tv-commercials volgt op een later moment. De multi-channel campagne begint in de Verenigde Staten en wordt gevolgd door Duitsland, China, Groot-Brittannië, Japan, Zuid-Korea, Tsjechië, Polen en het Midden-Oosten vanaf september 2024.

“De kern van de nieuwe merkcampagne zijn de compromisloze prestaties, verfijning en onnavolgbare stijl van onze meest exclusieve modellen”, zegt Bernd Körber, Senior Vice President BMW Brand Management and Product Management. “De beelden die in de campagne zijn gebruikt, nodigen de kijker uit om de tomeloze passie voor design, vakmanschap en innovatieve technologie te ervaren die onlosmakelijk verbonden is aan elke BMW.”

De nieuwe merkcampagne gaat van start op het YouTube-kanaal van BMW met een emotioneel boeiende clip waarin de BMW i7 centraal staat. In de 60 seconden durende film met de titel 'Lifelines' schittert het topmodel in de serie van volledig elektrische auto's als belichaming van een exclusieve en ook vooruitstrevende kijk op Sheer Driving Pleasure, het handelsmerk van het merk. Begeleid door een virtuoos muzieknummer rijdt de auto langs een hoogvlakte door een landschap dat baadt in sfeervol licht. Hier wordt de BMW i7 gepresenteerd als een auto voor individualisten die de toekomst vol vertrouwen en op hun eigen voorwaarden tegemoet gaan en hun eigen lot in eigen hand nemen.

De campagnebeelden tonen ook het silhouet van een BMW 8 Serie Coupé voor de dynamisch gebogen contouren van een rotsachtig landschap, de BMW X7 aan de voet van een hoge bergketen met besneeuwde bergtoppen en de BMW XM op een stuk strand met stormachtige winden en dramatisch brekende golven. Deze krachtige beelden worden vervolgens vergezeld door de bedrijfsnaam: “Bayerische Motoren Werke” dat volledig is uitgeschreven.

Dit benadrukt het unieke karakter van het merk, zijn oorsprong en zijn meer dan 100 jaar rijke geschiedenis. Tegelijkertijd geeft dit — naast exclusiviteit en elegantie — ook blijk van het vertrouwen van een bedrijf dat in de loop van zijn geschiedenis herhaaldelijk blijvend succes heeft geboekt met oplossingen die in eigen beheer zijn ontwikkeld. Deze aanpak heeft geleid tot een echte mate van identificatie met zijn producten in het luxesegment.

Munich. At the IAA Mobility 2023 international motor show in Munich, the BMW Group will be presenting the most recent highlights of its ongoing transformation in the key action areas of electrification, digitalisation and circularity. The latest new models with electrified powertrains from the BMW, MINI and BMW Motorrad brands, plus Vision Vehicles and concepts for individual mobility in tomorrow’s world all serve to underline the company’s innovative strength in these fields. As the dawn of a new era in personal mobility approaches, the BMW Group is set to unveil its latest highlight, the BMW Vision Neue Klasse, which brings together the Group’s development expertise in the three crucial disciplines for the future of mobility.

The IAA Mobility show is being staged in Munich for the second time. For the BMW Group and its brands, this provides an excellent opportunity to enter into constructive dialogue on the future of individual mobility with local people, as well as with visitors to the show from outside Munich and other stakeholders. The IAA Mobility Summit at the exhibition centre and the BMW Group’s Open Space at Max-Joseph-Platz in the heart of Munich will be the main arenas where BMW, MINI and BMW Motorrad present their new products on 5 – 10 September 2023. Among the models visitors can acquaint themselves with here alongside the BMW Vision Neue Klasse is the fully electric BMW i5. And they can also experience the world premieres of the new fully electric MINI Cooper, new fully electric MINI Countryman and BMW CE 02 eParkourer.

Electric, digital, circular – the focus areas of the BMW Group.

The BMW Group’s presence at IAA Mobility 2023 revolves around the company’s rigorous focus on electric, digital and circular mobility for the future and the latest progress it has made in these areas. The BMW Vision Neue Klasse is joined by a selection of new models from across the Group’s brands whose electrified powertrains, digital innovations and resource-efficient manufacturing illustrate the ongoing process of change in a variety of ways.

The new products poised for launch by the BMW brand include the plug-in hybrid variants of the new BMW 5 Series. The new BMW i7 Protection – the first ever all-electric protection vehicle in the luxury sedan segment – is also making its debut at IAA Mobility 2023.

MINI is unveiling the members of the brand’s new model family for the first time with the help of two world premieres: the new fully electric MINI Cooper and new fully electric MINI Countryman will both be on show at the Open Space site. A new model with all-electric drive also forms the centrepiece of BMW Motorrad’s line-up at Max-Joseph-Platz. Conceived as a compact eParkourer with a trailblazing design, the new BMW CE 02 injects fresh impetus into the urban mobility scene.

Locally emission-free mobility sets the theme for the models on show.

The IAA Mobility show will be officially opened on 5 September at Munich’s exhibition centre. The BMW Group will be represented at its stand in Hall A2, where the BMW Vision Neue Klasse will be unveiled to kick off the event. The BMW i7 Protection all-electric protection vehicle will also be presented for the first time at the IAA Mobility Summit.

The IAA Mobility Summit is taking place under the banner “Experience Connected Mobility” and is aimed primarily at trade visitors. It will showcase trends and technological innovations for future mobility over the course of numerous talks, presentations and panel discussions. One of the central topics is the use of hydrogen as an energy source for current and future vehicles. BMW is carrying out pioneering work in this field with its development and practical testing of a Sports Activity Vehicle with a hydrogen-powered fuel-cell drive system. The BMW iX5 Hydrogen is also being exhibited at the Summit.

Locally emission-free mobility is also the dominant theme for the models awaiting visitors to the Open Space site. BMW has at least one purely electrically powered representative in all relevant model segments. The brand is presenting its entire line-up to the public, ranging from the BMW iX1 compact Sports Activity Vehicle via the BMW i4 and BMW i5 to the BMW iX and the BMW i7 luxury sedan.

The Open Space at Max-Joseph-Platz can be visited free of charge on 5 – 9 September from 10 a.m. to 10 p.m. and on Sunday 10 September from 10 a.m. to 5 p.m. In addition, BMW Welt will continue to provide an attractive destination for all automotive enthusiasts during IAA Mobility 2023. The current model portfolios of the BMW, MINI, Rolls-Royce and BMW Motorrad brands are presented here, along with the latest BMW and MINI Lifestyle collections. Plus, starting on 2 September 2023, BMW Lifestyle together with BMW M GmbH will be running a GOODS WITH FREUDE pop-up store in the Hofstatt shopping centre at No. 10 Sendlinger Straße. Located just a few minutes’ walk away from the Open Space, the store will feature both familiar lifestyle articles and the new BMW Lifestyle collection.

World premiere: the BMW Vision Neue Klasse.

At IAA Mobility 2023, the BMW Group is offering visitors a preview of the Neue Klasse – the forthcoming generation of models from BMW. The BMW Vision Neue Klasse brings together innovations from the areas of electrification, digitalisation and circularity in signature BMW style. The Vision Vehicle takes design, control/operation, efficiency and sustainability into a whole new dimension – one that it will be possible to experience on the road before long.

During IAA Mobility 2023, the BMW Vision Neue Klasse will be on show at both the Summit and the Open Space. The new Vision Vehicle incorporates the latest innovations in the BMW Group’s key future-focused fields. It therefore builds on the BMW i Vision Circular and the BMW i Vision Dee – which have already demonstrated the BMW Group’s development expertise in the areas of circular economy and digitalisation – and combines their qualities with further new developments in exterior and interior design, user experience and powertrain and battery technology.

World premiere: the plug-in hybrid variants of the new BMW 5 Series Sedan.

As well as the all-electric BMW i5, the brand is exhibiting two other model variants with electrified powertrains at IAA Mobility 2023. As early as spring 2024, two models featuring state-of-the-art plug-in hybrid technology will be added to the new BMW 5 Series Sedan range. Their six-cylinder and four-cylinder in-line petrol engines from the new modular generation of Efficient Dynamics units will each be combined with the latest BMW eDrive technology for plug-in hybrid systems. This will result in a notable increase in output and much sharper power delivery, while also significantly improving efficiency and electric range compared to the outgoing model generation.

The electric motor purpose-developed for the new plug-in hybrid system is integrated into the eight-speed Steptronic Sport transmission together with its power electronics. The highly integrated drive unit contributes up to 145 kW/197 hp to the maximum combined output of 360 kW/489 hp in the case of the new BMW 550e xDrive Sedan (fuel consumption combined: 1.1 – 0.8 l/100 km [256.8 – 353.1 mpg imp]; electric power consumption combined: 22.5 – 20.1 kWh/100 km; CO₂ emissions combined: 24 – 19 g/km in WLTP cycle, provisional figures) and 220 kW/299 hp for the new BMW 530e Sedan (fuel consumption combined: 0.8 – 0.6 l/100 km [353.1 – 470.8 mpg imp]; electric power consumption combined: 21.4 – 18.9 kWh/100 km; CO₂ emissions combined: 19 – 14 g/km in WLTP cycle, provisional figures).

A BMW-patented innovation has been used to enhance the electric motor’s power delivery in the new plug-in hybrid models: a pre-gearing stage enables the nominal torque of 280 Nm (206 lb-ft) to be increased to effective torque of up to 450 Nm (332 lb-ft) at the transmission input for the motor. The compact electric motor is therefore able to boost torque by an amount that would normally only be possible using a larger unit and makes a clear difference both when accelerating off the line and putting in a rapid burst of speed. Electric range is now up to 79 – 90 kilometres (49 – 56 miles) in the WLTP cycle for the new BMW 550e xDrive Sedan and 87 – 101 kilometres (54 – 63 miles) in the WLTP cycle for the new BMW 530e Sedan.

The lithium-ion high-voltage battery’s space-saving positioning within the vehicle’s underbody has a beneficial effect on both the car’s centre of gravity and the capacity of its luggage compartment, which holds a total of 520 litres in the plug-in hybrid models – meaning it is just as large as that offered by their purely combustion-engined siblings. The usable energy provided by the high-voltage battery has climbed to 19.4 kWh. At the same time, maximum charging capacity has doubled compared to the outdoing models and now stands at 7.4 kW, enabling the high-voltage battery to be fully recharged from empty in 3.0 hours. When hooked up to a conventional domestic power socket, a full vehicle charge is completed in 9.8 hours.

World premiere: the BMW i7 Protection.

BMW is presenting a new generation of protection vehicles in the luxury sedan segment at the IAA Mobility 2023 show. The new BMW i7 Protection (electric power consumption combined in WLTP cycle: 30.0 kWh/100 km, provisional figure) is absolutely unique in this segment, as it is the world’s first ever certified protection sedan with an all-electric drive system. Driven by two powerful electric motors, it meets all the requirements of class VR9 protection without any limitations, as does the new V8-engined BMW 7 Series Protection (fuel consumption combined in WLTP cycle: 14.6 l/100 km [19.3 mpg imp]; CO₂ emissions: 328 g/km, provisional figures).

Both models blend the integrated protection concept channelled into the development of the new BMW 7 Series range with outstanding levels of ride comfort and spaciousness, advanced equipment features and the unbeatable dynamic prowess for which BMW is renowned. The concept centres around the new and unique BMW Protection Core, which forms a self-supporting body structure made from armour steel. This is then combined with features such as additional armouring for the underbody and roof, plus armoured glass. The result is customised protection from attacks with firearms or explosives for at-risk individuals. The glass in the new protection vehicles even meets the requirements for the highest class of civilian protection, VPAM 10.

The all-electric BMW i7 Protection is equipped with one electric motor at the front axle and another at the rear. Together they generate a combined output of 400 kW/544 hp and maximum combined torque of 745 Nm (549 lb-ft), and create an electric all-wheel-drive system. The new BMW i7 Protection sprints to 100 km/h (62 mph) from rest in 9.0 seconds, while top speed is electronically limited to 160 km/h (99 mph). The instantaneous, precisely orchestrated power delivery from the two motors guarantees exceptional traction and directional stability even when the car is being driven hard and performing challenging manoeuvres, such as when escaping from an attack.

Tuned and optimised specifically for this model, the chassis technology also makes allowance for the additional weight of its armouring, resulting in superbly assured performance in any situation. Another unique offering for this segment is the inclusion of Integral Active Steering as standard. This reduces the car’s turning circle, increases agility when cornering at speed and improves driving comfort for rear-seat passengers. The 20-inch light-alloy wheels are a further standout feature. The PAX tyres that also come as standard allow the car to continue its journey at up to 80 km/h (50 mph) even in the event of a total loss of pressure.

The latest generation of BMW iDrive based on BMW Operating System 8.5 is fitted, complete with the BMW Curved Display. The system is intuitive to use and operates in a way familiar to BMW drivers. The special functions relevant to occupant protection are also operated via BMW iDrive. The new protection vehicles can also be tailored precisely to any purpose, with items including a fresh-air supply system, a fire extinguishing system, flashing lights, radio transceivers and flag poles for when the car is on official duty, plus other special customer-specific options.

Trailblazing: the BMW iX5 Hydrogen.

The BMW iX5 Hydrogen presented at IAA Mobility 2023 provides further evidence of the company’s superlative innovative strength in the field of drive technology. A pilot series of the Sports Activity Vehicle with hydrogen fuel-cell drive, developed on the basis of the current BMW X5, has entered service for demonstration and test purposes with various target groups around the world. This allows selected test groups who haven’t been involved in the development process to get behind the wheel of the BMW iX5 Hydrogen and gain a direct impression of its attributes for the first time.

The BMW iX5 Hydrogen is equipped with the latest, fifth generation of BMW eDrive technology. The highly integrated drive unit at the rear axle draws its energy from a high-performance battery with li-ion technology that was specially developed for the hydrogen fuel-cell vehicle and generates maximum output of 295 kW/401 hp. The electric motor also doubles as a generator that feeds energy back into the high-performance battery on the overrun or under braking.

The model’s two 700-bar tanks made from carbon-fibre-reinforced plastic (CFRP) together hold six kilograms of gaseous hydrogen and can be refilled in three to four minutes. A chemical reaction takes place in the fuel cell system between the hydrogen and oxygen from the air, through which the electric power for the electric motor is generated. The BMW iX5 Hydrogen achieves a range of 504 kilometres (313 miles) in the WLTP cycle without having to refill the tanks. The hydrogen-powered SAV completes the 0 to 100 km/h (62 mph) sprint in under six seconds and goes on to reach a top speed in excess of 180 km/h (112 mph).

The BMW iX5 Hydrogen combines long-distance capabilities and short refuelling stops with zero tailpipe emissions and hallmark BMW driving dynamics. Its hydrogen fuel-cell technology has the potential – provided the necessary basic conditions are in place – to serve as an additional pillar in the BMW Group’s future powertrain portfolio. As part of its ongoing transformation, the BMW Group is following an approach that embraces all technologies when it comes to drive systems. The company is therefore readying itself for differing customer requirements, infrastructure standards and political and regulatory frameworks in the various regions of the world. This degree of flexibility puts the BMW Group in a position to react quickly to changing requirements in the markets in any situation and to present as many customers as possible with an appropriate model offering at all times.

BMW unveils a new generation of protection vehicles in the luxury sedan segment.
The two models developed on the basis of the new BMW 7 Series succeed in blending an unrivalled protection concept with outstanding levels of ride comfort and spaciousness, exceptionally advanced equipment features and the class-beating dynamic prowess for which the brand is renowned. As the world’s first ever protection sedan with an all-electric drive system, the BMW i7 Protection (electric power consumption combined in WLTP cycle: 30.0 kWh/100 km, provisional figure) is a genuine trailblazer. Driven by two powerful electric motors, it meets all the requirements of class VR9 protection without any limitations, as does the new combustion-engine BMW 7 Series Protection (fuel consumption combined in WLTP cycle: 15.6 l/100 km [18.1 mpg imp]; CO₂ emissions: 355 g/km, provisional figures).

The integrated security concept of the new BMW i7 Protection and BMW 7 Series Protection was factored into the development of the new BMW 7 Series range. It centres around the new BMW Protection Core, which is unique worldwide and comprises the model-specific self-supporting body structure made from armour steel. This is then combined with features such as additional armouring for the underbody and roof and armoured glass. Both models will be built at BMW Group Plant Dingolfing in an elaborate “craft manufacturing” process. The two protection vehicles are set to make their public debut at the IAA Mobility 2023 international motor show in Munich, with deliveries to customers requiring special protection commencing in December 2023.

The new protection models offer customised protection from attacks with firearms or explosives for at-risk individuals. They have been classified as offering class VR9 protection based on the internationally recognised official test criteria of Germany’s Vereinigung der Prüfstellen für Angriffshemmende Materialien und Konstruktionen (Association of Test Laboratories for Attack-Resistant Materials and Constructions – VPAM, for short). The certification is based, among other things, on the third edition of the guidelines for Bullet Resistant Vehicles (VPAM BRV) with regard to ballistic resistance and the guidelines for Explosive Resistant Vehicles (VPAM ERV, third edition) and PAS 300 with regard to blast resistance. The glass for the two models even protects against fire from calibre 7.62x54 R ammunition — a threat from the highest civilian resistance class VPAM 10. A partial protection extension is also available as an option for the new BMW 7 Series Protection in defined bodywork areas against fire from VPAM 10 ammunition.

The first all-electric model in its protection category and offered exclusively in Europe, the BMW i7 Protection demonstrates how outstanding qualities in terms of security level, driving dynamics, ride comfort and interior comfort are perfectly compatible with a rigorous focus on sustainability. Its arrival sees the BMW Group once again acting as a pioneer in the field of locally emission-free mobility for individuals requiring special protection. At the IAA Mobility 2021 show, the company presented the BMW Concept iX5 Hydrogen Protection VR6, the first protection vehicle with a hydrogen-powered fuel-cell drive system to be certified anywhere in the world. It showcased the BMW Group’s ability to come up with sustainable solutions even in this specialised vehicle segment by applying its standout development expertise.

Innovative protection concept featuring unique BMW Protection Core.

The innovative protection concept for BMW’s new protection sedans is a product of traditional know-how combined with cutting-edge technology. BMW has now amassed 45 years of experience in the development and production of protection vehicles. The protection concept currently applied was devised as part of the series production development process for the new BMW 7 Series and, more than ever, offers major advantages over armouring a finished vehicle at a later date.

This is largely thanks to the unique BMW Protection Core, which sees the entire supporting structure for a protection sedan’s body constructed from armour steel for the first time. Its three-dimensionally engineered elements are all made of exceptionally resistant, hot-formed steel alloys. The BMW Protection Core forms a self-supporting protective cell, which is then combined with protection-spec doors, armouring for the underbody and safety glass.

Special armouring designed to offer maximum protection against explosives in particular has been used for both the roof and underbody of the two protection sedans. This means the occupants are also protected from drone attacks with explosive charges, for example, and from fragments dispersed by hand grenades on detonation.

Also to be found on the list of standard security features for the BMW 7 Series Protection is a self-sealing fuel tank, with special casing that enables it to seal itself after being hit by a bullet to prevent any loss of fuel.

As part of the certification process, the special protection elements must demonstrate their ability to resist attack by undergoing a demanding procedure. In addition to this, experts from an independent state testing institute conduct firearms and explosive tests on the vehicle. The official inspection and certification of the complete vehicle finally provides confirmation of the all-round protection offered by the holistic concept for the new protection vehicles from BMW.

Greater spaciousness, lower weight and sharper agility combined with uncompromising occupant protection.

The structural protection concept achieved with the pioneering BMW Protection Core endows the new BMW i7 Protection and BMW 7 Series Protection with an unrivalled set of characteristics. When seen from the outside, just a few details distinguish the two protection sedans from a regular 7 Series Sedan with the M Sport package. Their discreet and largely inconspicuous appearance on public roads represents an additional safety factor for people requiring protection.

The BMW Protection Core design principle has the added effect of increasing the cabin’s spaciousness. Thanks to the fully integrated protection concept, the levels of room and seating comfort in the front and rear hardly differ from those to be found inside a conventional BMW 7 Series Sedan in all key criteria.

The innovative protection concept used for the new BMW i7 Protection and BMW 7 Series Protection has additionally allowed their weight to be optimised compared with predecessor models. Not only does the weight saving result in a considerably higher load-carrying capacity, it also has a particularly positive effect on the protection sedans’ handling abilities. The optimised weight combines with the increase in body rigidity (another benefit of the BMW Protection Core) to deliver unrivalled levels of agility. This all translates into extremely precise handling control, excellent cornering dynamics and outstanding figures for acceleration and top speed.

BMW i7 Protection: outstanding security, zero tailpipe emissions and no compromises.

The BMW i7 Protection brings the all-electric mobility experience to the protection vehicle segment for the first time. Individuals requiring special protection are therefore able to choose a vehicle that requires no compromises to be made in terms of either security or sustainable drive technology.

The locally emission-free powertrain on board the BMW i7 Protection comprises one electric motor at the front axle and another at the rear. It uses numerous components taken from the drive system in the brand’s most powerful all-electric production model, the BMW i7 M70 xDrive (electric power consumption combined in WLTP cycle: 23.7 – 20.8 kWh/ 100 km), allowing it to deliver supreme performance. The two electric motors together create an electric all-wheel-drive system with a combined output of up to 400 kW/544 hp and maximum combined torque of 745 Newton metres (549 lb-ft).

The instantaneous power delivery, distribution of power to all four wheels and intelligent networking of all the powertrain and chassis systems guarantee exceptional traction, directional stability and dynamic prowess. The new BMW i7 Protection sprints to 100 km/h (62 mph) from rest in 9.0 seconds, while top speed is electronically limited to 160 km/h (99 mph).

BMW 7 Series Protection: unwavering protection, superior dynamics.

The petrol-engined version of the new protection sedan has a latest-generation V8 unit under the bonnet. Its BMW TwinPower Turbo technology includes an upgraded turbocharging system with electrically operated blow-off valve and indirect charge air cooling, along with a cross-bank exhaust manifold. The new 4.4-litre eight-cylinder engine uses 48V mild hybrid technology to optimise power delivery and efficiency.

The new drive system generates maximum output of 390 kW/530 hp and peak torque of 750 Nm (553 lb-ft). The BMW xDrive intelligent all-wheel-drive system directs drive power to all four wheels as required. The new BMW 7 Series Protection combines superior driving dynamics with levels of efficiency that are also unrivalled. It accelerates from 0 to 100 km/h (62 mph) in 6.6 seconds and goes on to reach a top speed of 210 km/h (130 mph).

Model-specific chassis technology for assured performance.

The new BMW i7 Protection and BMW 7 Series Protection come with chassis technology that has been modified and tuned specifically for these models and makes allowance for the additional weight resulting from their special protection features. This produces superbly assured performance in any situation. Thanks to a robust basic construction and the presence of sophisticated chassis systems, passengers in the rear compartment are also able to enjoy exceptional levels of ride comfort. The protection sedans also make their mark with precisely controllable handling, even when they are being driven hard, such as when escaping from an attack.

Unique in the segment: Integral Active Steering.

The new BMW i7 Protection and new BMW 7 Series Protection are the first and only protection vehicles in their segments to be fitted with Integral Active Steering. This rear-wheel steering functionality not only reduces the car’s turning circle when manoeuvring, it also increases precision and the dynamic response through quickly taken corners. Another key attribute of Integral Active Steering – which is specified as standard – is how it enhances driving comfort for rear-seat passengers.

20-inch light-alloy wheels with exclusive PAX tyres.

The new BMW i7 Protection and new BMW 7 Series Protection are fitted with 20-inch light-alloy wheels, which represents a standout offering in their segments and enables the use of a particularly powerful braking system.

The model-specific light-alloy wheels in star-spoke design are fitted with tyres – supplied by Michelin in the dimensions 255-740 R510 – that have been specifically developed for the protection sedans. The large diameter of these tyres and the extremely high volume of air they hold compared with rivals enhance ride comfort, while the larger contact area benefits traction and driving stability. The PAX tyres have a runflat ring positioned on the wheel rim which allows the car to continue its journey at up to 80 km/h (50 mph) even in the event of a total loss of pressure.

Driver assistance systems with information and warning function.

In keeping with their status as protection vehicles, the new BMW i7 Protection and new BMW 7 Series Protection are equipped with an extensive selection of driver assistance systems. The functionality of this tech is focused on supporting professional chauffeurs with information and warnings, but without actively intervening to control the vehicle.

The highly advanced sensors developed for the new BMW 7 Series range and all of the cameras available for the luxury sedan are also fitted on the protection vehicles. These provide precise and detailed information on the area around the vehicle in all situations. The requisite data and images are supplied by e.g. the parking view, Panorama View, Remote 3D View and BMW Drive Recorder functions included in the Parking Assistant Plus package. Also on hand are the alert functions of the front-collision warning, Crossroads Warning, Lane Departure Warning and Speed Limit Info systems.

Extensive comfort-enhancing features with exclusive details.

In order to optimise visibility out of the new BMW i7 Protection and new BMW 7 Series Protection in low ambient temperatures, an electric heating function for both the windscreen and the front sections of the side windows comes as standard. Model-specific pre-heating is available as an option.

Another item on the options list is a cool box integrated between the rear seats to ensure the on-board drinks supplies are kept cold. Its net capacity of eight litres offers sufficient space for two water bottles and two glasses, which can be cooled to 4 or 10 degrees Celsius as desired.

The standard-fitted Bowers & Wilkins Diamond Surround Sound System, meanwhile, lays on a high-end audio experience. The 1,265-watt digital amplifier, individually adjustable equalizers and 28 speakers combine to deliver a full, even sound for all those on board. The system also includes a pair of exciters integrated into each of the seats, which convert low bass frequencies into noticeable vibrations.

An exclusive convenience feature offered for the first time on a BMW model is motorised assistance for opening and closing the doors, which comes as standard. It is available immediately after unlocking the car and reduces the force required to open or close the armoured doors. Also unique in this segment is a function that enables occupants to close the doors automatically at the touch of a button after climbing in.

Passengers in the second row of seats in the new BMW i7 Protection and new BMW 7 Series Protection benefit from electrically operated roller sunblinds for the windows on both sides. The blinds extend horizontally from the B-pillar towards the C-pillar and offer what is known as a spy position. Here, the sunblind opens by around ten centimetres at the touch of a button to allow a view outside. From this position, passengers have the option of opening or closing the sunblind fully. A model-specific roller sunblind for the rear window is also included as standard.

Broad range of options for individualising the exterior and interior.

The integrated protection concept of the protection sedans and production at BMW Group Plant Dingolfing maximise the scope for customers to put their personal touch on the exterior and interior. Offered as an option alongside the standard illuminated BMW kidney Iconic Glow are the BMW crystal headlights Iconic Glow. The new BMW i7 Protection and new BMW 7 Series Protection can be specified in almost all of the body colours available for the new BMW 7 Series range. These include the BMW Individual paint finishes and BMW Individual special paint finishes. The exterior design options are closely aligned with those available for the standard versions of the cars and allow the new BMW i7 Protection and new BMW 7 Series Protection to maintain a low-profile presence in public areas.

The appointments and design of the interior can likewise be adapted to personal needs and desires at a detail level. Multifunction seats, BMW Individual Merino leather upholstery, and heated and ventilated seats for the front and rear occupants are all part of standard specification. A massage function can be specified for all seats as an option. The optional Executive Lounge includes comfort seats with a reclining function for the rear seat behind the front passenger. The range of optional seat and interior surfaces is also carried over from the richly varied options list for the new BMW 7 Series.

BMW iDrive with BMW Curved Display and integrated operation of model-specific security functions.

The new BMW i7 Protection and new BMW 7 Series Protection are equipped with the latest generation of BMW iDrive based on BMW Operating System 8.5. The system is intuitive to use and operates in a way that will be familiar to BMW drivers. The driver can therefore view all the important information on the BMW Curved Display at the right time and in the right place within their direct line of sight. The special functions relevant to occupant protection are also operated via BMW iDrive. They can be activated and controlled in full using the touchscreen capability of the control display.

A camera-based additional interior mirror can be specified as an option. This shows the image feed from the Reversing Assist Camera in the control display’s panorama view at all driving speeds and on any kind of route. The electronic additional interior mirror is unique in the protection vehicles segment in this form.

The standard-fitted intercom system allows the car’s occupants to communicate with people on the outside without having to open doors or windows. Key features here are microphones integrated into the exterior mirrors, an outside speaker, the hands-free microphone embedded in the headliner and supplementary speakers in the interior. Added to which, a rod microphone can be fitted as an option in the centre console storage tray to enable effective communication with people outside the car even when the windows are closed.

Effective protection measures for a variety of attack scenarios.

With their wide-ranging standard and optional equipment features, the new protection sedans from BMW offer custom-spec protection in attack scenarios of various types. The new BMW i7 Protection and new BMW 7 Series Protection can be tailored precisely to any purpose, with items including a fresh-air supply system, a fire extinguisher with automatic and manual discharge, flashing lights, radio transceivers and flag poles for when the car is on official duty, plus other special customer-specific options.

Security built in from the start: integrated protection concept, service provided worldwide by trained experts, special driver training.

The many years of experience amassed by BMW in the manufacture of protection vehicles has enabled the company to achieve outstanding levels of protection with the new BMW i7 Protection and new BMW 7 Series Protection – as, most notably, has the decision to develop these vehicles alongside the standard variants of the new BMW 7 Series. The new BMW i7 Protection and new BMW 7 Series Protection offer built-in security from the factory. Unlike retrofit solutions carried out by an external provider, the integral protection concept of these vehicles ensures not only maximum security under armed attack, but also well-resolved handling and the dynamic responses expected of a BMW in dangerous situations. The development expertise of the world’s most successful premium carmaker has produced a wealth of innovative functions that allow people requiring special protection to enjoy an even safer and more secure mobility experience. The smooth integration of the model-specific protection features within the BMW iDrive system helps ensure these features are intuitive, safe and comfortable for the driver to use in any situation.

Customers around the world can take advantage of individual and discreet consultancy arrangements and an array of other services. For example, specific customer requests can be accommodated when it comes to equipping their vehicle with additional protection and/or convenience features. Service and maintenance for the protection sedans are provided by an international network of BMW service outlets, with the work carried out exclusively by trained experts in certified specialist workshops.

BMW also offers special Protection driver training courses. These programmes, which BMW has been hosting for more than 35 years, are offered at various intensity levels depending on the prior knowledge of the participants involved and take place at several locations around the world. The training courses are led by highly qualified experts and their content ranges from comprehensive theory sessions to practical vehicle control exercises and tactical response training.

Munich . The heads of state and government from the world’s most important industrialised nations convened at Schloss Elmau in Upper Bavaria on 26 – 28 June 2022 for the latest G7 summit. The BMW Group provided a shuttle service for the event, which was initiated by the German government. As well as the latest series-production models, the fleet of shuttles also featured three examples of the brand new BMW i7 xDrive60 (electric power consumption combined in WLTP cycle: 19.6 – 18.4 kWh/100 km; CO₂ emissions: 0 g/km; figures in NEDC cycle: – ), which was unveiled just a few weeks ago. The presence of the BMW i7 in the fleet gave the assembled dignitaries the opportunity to experience the immense driving comfort and futuristic ambience of the electrically powered sedan a full five months before its global launch gets underway. A high-security vehicle based on the new BMW 7 Series will be added to the line-up during the course of 2023. The BMW Group’s Protection Vehicles are tailored to individuals requiring special protection, and examples with an all-electric drive system will now be available for the first time.

Over more than 40 years, the BMW Group has amassed exceptional expertise and experience in the development and manufacture of vehicles designed specially for the specific requirements of authorities and public representatives. “We will continue this tradition in 2023 with a high-security vehicle combining the dynamic prowess, ride comfort and interior comfort of the new BMW 7 Series with an integrated protection concept that is unique in this segment,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “And we will also introduce an all-electric high-security vehicle for the first time – with no comprises when it comes to the standard of protection for our customers. It will be based on the BMW i7, demonstrating how sustainability and security can go hand in hand.”

The vehicle architecture of the new 7 Series range was devised from the outset for both internal combustion engines and electrified drive systems. The production development process for the luxury sedan already made allowance for the next-generation high-security vehicle’s new and innovative protection concept.

This integrated security concept, together with the “craft manufacturing” process at BMW Group Plant Dingolfing, ensures that the electric variant of the new high-security vehicle also boasts an unrivalled combination of protection, poise & assurance, spaciousness and sustainability. “The new BMW i7 brings together a unique, all-electric driving experience with the most advanced package of technologies anywhere in the industry,” says Frank Weber, Member of the Board of Management of BMW AG, responsible for Development. “So using this high-tech product as a platform for a top-class high-security vehicle seemed to us like the obvious thing to do.”

The BMW Group presented a concept vehicle demonstrating the compatibility of increased protection levels and sustainable mobility back at the IAA Mobility 2021 event. The BMW Concept iX5 Hydrogen Protection VR6 was equipped with a hydrogen-powered fuel-cell drive system, making it the first ever concept for a high-security vehicle from a large-scale carmaker worldwide to offer zero tailpipe emissions and certified class VR6 protection.

The fuel consumption, CO₂ emissions, electric power consumption and operating range figures are determined according to the European Regulation (EC) 715/2007 in the version applicable. They refer to vehicles in the German market. Where a range is shown, the figures take into account the impact of any optional extras.

All values were calculated based on the new WLTP test cycle. WLTP values are taken as the basis for determining vehicle-related taxes or other duties based (at least inter alia) on CO₂ emissions as well as eligibility for any applicable vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.

Further information on official fuel consumption figures and specific CO₂ emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch neuer Personenkraftwagen' (Guide to the fuel economy, CO₂ emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.

In the event of enquiries please contact:

Corporate Communications

Sarah Berghammer, Product Communication BMW Automobiles

Telephone: +49-89-382-28120

E-mail: Sarah.Berghammer@bmw.de

Dr. Maik Boeres, Government and External Affairs, Head of Mobility and Digital Car

Telephone: +49-89-382-30469

E-mail: Maik.Boeres@bmwgroup.com

Ingo Wirth, Head of Product and Brand Communication BMW

Telephone: +49-89-382-25814

E-mail: Ingo.Wirth@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. 

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Munich. The new all-electric BMW i7 ushers in a new era of hallmark driving pleasure and individual mobility in the luxury segment. For the launch campaign of this automotive milestone, the BMW Group collaborated with world-renowned British fashion photographer and artist Nick Knight. "The BMW i7 is engineering at its highest level. Accordingly, it was our ambition to have the car photographed by an internationally renowned artist and staged as a work of art. The extraordinary collaboration with Nick Knight has been very inspiring for all of us. Never before has a BMW been staged in such an artistic and progressive way," explains Jens Thiemer, Senior Vice President Customer & Brand at BMW AG.

This is Forwardism: The new all-electric BMW i7 marks the beginning of a new era, captured by Nick Knight in a unique series of images and videos. The art term Forwardism describes the joy of seeing and feeling the future even before it is created. This concept is about constantly questioning and challenging common conventions in order to have the best possible experiences and create a better future. The result of this photo shoot is an expressive, sensual and equally aesthetically innovative series of images that turns classic visual habits on their head. The photographs and videos seem to be painted with light and take the viewer into a colourful world of new possibilities and emotions.

"I like the idea that Forwardism is about moving into the future rather than referring to the past. For me, this is the only way we can really express ourselves and set challenging goals. That's why I decided to invert the colours for these photographs and to work in a colour space which expresses the idea: “This is new, this is something you haven't seen before”. That was the starting point for this project, to encourage people to think forward. It was especially important to me that it looks different from anything you've seen before", is how Nick Knight describes his work.

Daring, playful and thought-provoking.

Nick Knight is one of the most influential and visionary photographers of our time. For decades, the British fashion photographer has been breaking with classical conventions in his work, constantly exploring artistic and technical boundaries. With his creative collaborations with leading designers, the artist, born in 1958, has established himself as a force to be reckoned with in the world of fashion photography. Through his lens, he challenges conventional notions of beauty, tackles controversial social issues and plays with illusion and truth. He passionately experiments with the latest technologies and combines them with classical photography in his works. And he keeps reinventing himself and his art.

The campaign was realised by the lead agency The Game and directed by the multi-award-winning executive director Thim Wagner. "It was a very great honour to work with Nick Knight. I have been following his work for decades and I know he has always been ahead of his time. That's what connects him to BMW - this sense of "never standing still, always evolving".

Daring, playful and thought-provoking - these are the attributes that have summed up Nick Knight's work for years. The campaign for the market launch of the new BMW i7 could not be described more aptly.

Premiere of exclusive soundscapes combined with the BMW Theatre Screen. +++ All-electric luxury saloon features a factory-fitted full sound spectrum developed in collaboration between the BMW Group and two-time Academy Award winning composer Hans Zimmer. +++ My Modes Expressive and Relax with distinctive sound worlds enable a particularly intense interaction between driver and vehicle. +++ Exceptional acoustic characteristics provide the basis for an emotionally powerful sound experience.

Munich. The new, all-electric BMW i7 (energy consumption combined according to WLTP: 19.6–18.4 kWh/100 km; energy consumption combined according to NEDC: –; CO₂ emissions: 0 g/km) heralds a new era for the brand’s quintessential driving pleasure and exclusive travel comfort. It embodies the innovative form of individual mobility in the luxury segment and also expresses this through the creation of holistic sound worlds. These range from the welcome scenario to the ready-to-drive signal and the drive sounds for each selected My Mode through to the acoustic soundscapes combined with the BMW Theatre Screen, available here for the first time. With the factory-fitted BMW IconicSounds Electric, the brand’s locally emission-free premium model offers entirely new soundscapes that are generated by the interaction between driver and vehicle and are a core component in the design of a unique driving experience.

Including the exclusive soundscapes for the optional Theatre Mode, the complete sound spectrum of BMW IconicSounds Electric can be experienced for the first time in the new BMW i7. The sounds, which are unique in the automotive sector, have been developed in a collaboration between the BMW Group and two-time Academy Award winning composer Hans Zimmer. They reinforce the authentic agreement of the vehicle’s character with BMW design and the resulting driving experience in the world’s first all-electric luxury saloon.

The sound experience in the BMW i7 can be individually selected via My Modes. In addition to Personal, Sport and Efficient settings, the modes Expressive and Relax are also available as standard. In the BMW i7, each of these modes is also associated with an independent sound world. The intensity and frequency of the drive sound are based on the position of the accelerator and the driving situation, creating an individually customised sound profile for each My Mode. The close interaction between driver and vehicle thus creates a distinctive acoustic backdrop. Selecting either the Expressive or the Relax mode results in a particularly intense interaction. They enable the driver of the BMW i7 to create an individual, holistic user experience of sound, lighting mood and graphics on the BMW Curved Display, shaped by the driver’s mood and driving style.

The new BMW i7 has a model-specific sound application that authentically emphasises the future-oriented character and exclusive driving experience in the all-electric luxury saloon. "We want to offer customers a unique driving and travel experience in the BMW i7. In the area of user experience, we are breaking new ground to achieve this, which also includes the drive sound," explains Domagoj Dukec, Head of BMW Design. "Sound in particular plays a central role in the emotional connection between the driver and his vehicle. Innovations such as BMW IconicSounds Electric make the BMW i7 a pioneer for a new, holistic driving experience."

With My Modes, the driver can create an all-round user experience that includes a wide range of vehicle settings. In the BMW i7, this includes the drive sound. The spherical sounds of the Personal setting emphasise the progressive character of the model, while the soundscape in the Sport setting has a powerful and pronounced acoustic presence. A very lively and dynamic sound characterises the acoustic experience in Expressive mode, while an immensely relaxing sound backdrop is created in Relax mode. The characteristic sound sequences when starting and switching off the drive system are part of BMW IconicSounds Electric, as are the sounds that accompany the activation of the optional Theatre Screen for passengers in the back.

The acoustic feedback from the movements of the accelerator is only completely suppressed in Efficient mode. Due to the outstanding acoustic vehicle characteristics of the new BMW i7, the resulting silence in this mode is as clear and pure as the intensive sound experience in the other modes. The all-electric luxury saloon has optimised soundproofing that effectively insulates the interior from external noises. The excellent acoustic comfort of the new BMW i7 can be attributed to the acoustic optimisation of the electric drive units, a model-specific storage concept and newly developed noise encapsulation for electric motors, as well as the chassis’ increased rigidity at the front and tyres with foam absorbers. In addition, aerodynamic noises are significantly reduced thanks to clearly designed chassis surfaces, flush-mounted door handles and aerodynamically optimised exterior mirrors as well as an almost fully sealed underbody. This allows all aspects of the characteristic and emotionally powerful sound worlds of BMW IconicSounds Electric to be fully experienced without any interference.

De nieuwe BMW 7 Serie baant volledig nieuwe wegen naar puur rijplezier, ongeëvenaard comfort voor lange reizen en een digitale belevingswereld van topklasse. Centraal bij deze nieuwe interpretatie van individuele en luxueuze mobiliteit staat de BMW i7. Het volledig elektrische vlaggenschip past naadloos in de top van het BMW modelportfolio en laat zien hoe duurzaam een premium toplimousine kan zijn.

De voorzijde van de nieuwe BMW 7 Serie wordt gedomineerd door designelementen die typerend zijn voor het merk. Toch onderscheidt het luxe topmodel zich duidelijk van zijn merkgenoten. Met unieke uitrustingen, zoals het BMW Theatre Screen, het intuïtieve BMW iDrive bedieningsconcept met BMW Curved Display en de Manoeuvre Assistant voor automatisch parkeren en manoeuvreren, belichaamt de nieuwe BMW 7 Serie de innovatiekracht van BMW Group.

De nieuwe BMW 7 Serie wordt wereldwijd uitsluitend aangeboden met lange wielbasis, waardoor de achterpassagiers altijd profiteren van maximale interieurruimte. De aantrekkelijke combinatie van een nieuw in-car entertainment system, de nog verder verfijnde uitrusting Executive Lounge (beide optioneel) en nieuwe materialen van bijzonder hoge kwaliteit in een exclusieve ambiance resulteert in een buitengewoon hoge mate van weldadig reiscomfort. Een high security variant van de nieuwe BMW 7 Serie volgt in de loop van 2023.

Duurzame en flexibele productie in Dingolfing.
De wereldwijde marktintroductie van de nieuwe BMW 7 Serie gaat van start in november 2022 – 45 jaar nadat de eerste BMW 7 Serie in het straatbeeld verscheen. Ook de zevende generatie zal worden gebouwd in de BMW Group Fabriek Dingolfing. Hier komen de volledig elektrisch aangedreven i7 en de varianten met een verbrandingsmotor of een Plug-in Hybride aandrijfsysteem van dezelfde, flexibele productielijn. De productie van de elektromotoren en de hoogvoltage-accu’s voor de BMW 7 Serie is eveneens in Dingolfing.

Voor het productieproces gebruikt BMW Group – net zoals in de verdere productieketen – in toenemende mate hernieuwbare energie. Bovendien hanteert BMW Group strenge voorwaarden bij de inkoop van grondstoffen en worden op grote schaal gerecyclede materialen toegepast. Daarmee speelt de nieuwe BMW 7 Serie ook een belangrijke rol bij het verwezenlijken van de ambitieuze doelstellingen van BMW Group op het gebied van duurzaamheid.

Exterieurdesign: expressief, imponerend en exclusief.
De krachtige en exclusieve uitstraling van de nieuwe BMW 7 Serie verwijst naar de buitengewone rijbeleving en progressieve luxe, gecombineerd met een riant interieur en een innovatieve digitale belevingswereld voor de passagiers achterin. De rechtopstaande voorzijde met de nieuw geïnterpreteerde dubbele ronde koplampen en BMW nierengrille – BMW typerende designdetails – geeft de 7 Serie een krachtig en onderscheidend uiterlijk.

De nieuwe BMW 7 Serie beschikt standaard over adaptieve LED koplampen met matrix grootlicht en de antiverblindings-grootlichtassistent BMW Selective Beam. De verlichtingsfuncties zijn over twee koplampunits per zijde verdeeld. De extreem smalle lichtunits boven in de voorzijde combineren dagrijverlichting, richtingaanwijzers en positielichten. De optionele BMW Iconic Glow kristalkoplampen creëren een uniek lichteffect: in L-vorm geplaatste en van achter met LEDs verlichte, fonkelende Swarovski kristallen vormen het positielicht en de dagrijverlichting. Dim- en grootlicht bevinden zich in de onderste, donkere units die verzonken liggen in de voorbumper.

Het indrukwekkende design van de voorzijde krijgt extra cachet met de standaard BMW Iconic Glow nierengrille. De verlichte contouren hiervan creëren samen met de BMW Iconic Glow kristalkoplampen een expressieve Welcome / Goodbye verlichtingsfunctie bij het ont- en vergrendelen van de auto. Andere opvallende designkenmerken van de nieuwe generatie BMW 7 Serie vormen de voorbumper met heldere, strakke lijnen en de ‘gebeeldhouwde’ motorkap met dynamische vouw in het midden.

Harmonieuze oppervlakken en een naar voren gericht silhouet: het zijaanzicht van de nieuwe BMW 7 Serie is een en al elegantie. Deze indruk wordt versterkt door de vrijwel naadloos ingepaste zijruiten met onzichtbare afdichtingen. Een schouderlijn, die zich uitstrekt van de dagrijverlichting tot in de achterlichten, deelt de carrosserie optisch in tweeën. De lange portieren zorgen voor een comfortabele in- en uitstap voor de achterpassagiers.

Niet alleen de voorzijde, maar ook de achterzijde van de nieuwe BMW 7 Serie springt in het oog met gestructureerde, royale oppervlakken. De slanke LED achterlichten scheppen een beeld van minimalistische elegantie en zijn ver doorgetrokken in de flanken.

Bij de BMW i7 verwijzen BMW i blauwe designelementen naar zijn toonaangevende duurzame aandrijflijn. De designelementen van het optionele M Sportpakket benadrukken juist de merktyperende dynamiek. De nieuwe BMW 7 Serie is ook beschikbaar met het M Sportpakket Pro. De in de loop van 2023 te introduceren M modellen van de 7 Serie zullen zowel qua design als qua rijdynamiek een bijzonder krachtige indruk maken. Voor deze modellen wordt bovendien een M Performance Pack als optie leverbaar.

Voor de carrosserie van de nieuwe BMW 7 Serie zijn één uni- en negen metallic-lakkleuren beschikbaar. Daarnaast kan worden gekozen voor een van de vier BMW Individual lakkleuren. In een later stadium volgen nog spraakmakende BMW Individual speciale carrosseriekleuren. Een geheel nieuwe optie van BMW Individual is de tweekleurige uitvoering van de carrosserie.

Reiscomfort en welbevinden naar nieuwe hoogten gebracht.
In de nieuwe BMW 7 Serie genieten bestuurder en passagiers van luxe in de meest progressieve vorm. Het interieur weerspiegelt de balans tussen rijdynamiek en reiscomfort, die de nieuwste generatie van de BMW 7 Serie kenmerkt. De bestuurder ervaart de limousine als een verleidelijk dynamisch rijdende sedan, terwijl de passagiers in alle rust kunnen genieten van de luxueuze ambiance met toonaangevende features.

De cockpit van de nieuwe BMW 7 Serie beschikt over aanzienlijk minder toetsen, schakelaars en knoppen dan de voorganger. Dit is te danken aan het BMW Curved Display en de daarmee samengaande digitalisatie. De volledig digitale weergavencombinatie bestaat uit een 12,3 inch Info Display achter het stuur en een Touch Control Display met een schermdiagonaal van 14,9 inch boven de middenconsole. Het stuurwiel en de transmissiehendel zijn eveneens nieuw ontworpen. Een primeur is de BMW Interaction Bar: een combinatie van designelement en nagenoeg onzichtbare bedieningselementen. Deze functionele component op het dashboard wordt van achter verlicht en loopt door in de voorportieren.

Unieke entertainment beleving dankzij het BMW Theatre Screen.
Het BMW Theatre Screen, dat zich vanaf de hemelbekleding naar beneden uitstrekt, met ingebouwde Amazon Fire TV vormt een uniek entertainment-aanbod voor de passagiers achterin. Met zijn 31,3 inch touchscreen en 8K resolutie, Bowers & Wilkins Surround Sound System met optionele shakers in de stoelen en 5,5 inch touch panels in de achterportieren (BMW Touch Command) transformeert het de ruimte achter in de nieuwe BMW 7 Serie in een mobiele home cinema. Zo kunnen de passagiers onder andere films streamen, gamen, naar muziek luisteren of informatie opzoeken.

Bestuurder en voorpassagier kunnen voor het eerst ook gebruik maken van YouTube video-on-demand streaming op het Touch Control Display. Het voor 5G geschikte ontvangstsysteem in de nieuwe BMW 7 Serie biedt high speed connectiviteit.

De inzittenden van de BMW i7 kunnen daarnaast genieten van een andere, onmiskenbare geluidservaring: BMW IconicSounds Electric biedt voor elke rijbeweging de passende sound. Voor het eerst zijn alle door de gerenommeerde filmmuziekcomponist Hans Zimmer in samenwerking met BMW Group ontwikkelde soundscapes beschikbaar.

Nieuwe comfortstoelen standaard, verfijnde Executive Lounge.
Standaard beschikt de nieuwe BMW 7 Serie over nieuw ontwikkelde comfortstoelen. Deze bieden een groter zitoppervlak dan in de voorganger, alsmede uitgebreide elektrische verstelmogelijkheden, stoelverwarming en een lendensteun voor bestuurder en voorpassagier. De als optie leverbare multifunctionele stoelen voor- en achterin omvatten tevens actieve stoelventilatie met geoptimaliseerde koeling en een massagefunctie met negen programma’s (onderdeel van het Executive Pack).

De optionele uitrusting Executive Lounge zorgt voor ongeëvenaard zitcomfort. De stoel rechts achterin is voorzien van een naadloos op de zitting aansluitende steun voor de onderbenen, en biedt dankzij verfijningen bij de stoelverstelmogelijkheden een nog comfortabeler rustpositie.

Klanten die een persoonlijke touch willen geven aan het interieur van hun nieuwe BMW 7 Serie hebben ruime keuze uit zorgvuldig op elkaar afgestemde uitrustingen, kleuren en materialen. Daarbij is de aanbodstructuur vernieuwd. Af fabriek is de nieuwe BMW 7 Serie uitgerust met de nieuwe bekleding Veganza, een prettig aanvoelend ledervrij materiaal met aangename temperatuureigenschappen. Deze bekleding is voorzien van een ruitvormig stikpatroon en perforatie. Een van de highlights uit de optielijst is het BMW Individual interieur met tal van exclusieve componenten. Nieuw in het aanbod is de BMW Individual lederen bekleding Merino gecombineerd met kasjmier en wol.

De standaard automatische airconditioning met 4-zoneregeling en nagenoeg onzichtbare luchtuitstroomopeningen kan naar wens worden aangevuld met het Warmtecomfortpakket uit het nieuwe Climate Acoustics Pack. Daarbij zijn de armsteunen in de portieren en op de middenconsole voorzien van verwarming. Een standaard feature is het vaste glazen panoramadak, met een vergroot oppervlak. In de optielijst staan verder het vernieuwde glazen panoramadak Sky Lounge met lichtelementen en de nieuwe elektrisch te openen en te sluiten portieren.

Efficiënt en krachtig: op de verschillende markten afgestemde aandrijvingen.
In Europa maakt de nieuwe BMW 7 Serie zijn debuut in de vorm van de volledig elektrische BMW i7 xDrive60 (gemiddeld energieverbruik volgens WLTP: 18,4 – 19,6 kWh/100 km, CO2-emissie: 0 g/km). De i7 xDrive60 wordt aangedreven door twee elektromotoren die samen een vermogen van 400 kW (544 pk) leveren. Het model biedt dankzij diverse innovaties een actieradius van 590 – 625 km volgens WLTP. In de USA, China en een aantal andere markten zijn vanaf de introductie twee modellen met benzinemotor en 48V Mild Hybrid technologie leverbaar. De 6-cilinder-in-lijn diesel met 220 kW (300 pk) in de BMW 740d xDrive (gemiddeld brandstofverbruik volgens WLTP: 5,9 – 6,9 l/100 km, CO2-emissie: 157 – 182 g/km) wordt in het voorjaar van 2023 aan het Europese motorengamma toegevoegd.

De Plug-in Hybride varianten van de nieuwe BMW 7 Serie komen naar verwachting begin 2023 op de markt. Net zoals de BMW i7 beschikken deze over de vijfde generatie van de BMW eDrive technologie, die een elektrische actieradius van meer dan 80 kilometer (volgens WLTP) mogelijk maakt. Ook van de volledig elektrische BMW i7 zullen meer varianten volgen, zoals het toekomstige topmodel BMW i7 M70 xDrive (gemiddeld energieverbruik volgens WLTP: 21,2 – 26,4 kWh/100 km, CO2-emissie: 0 g/km). Deze motorisering levert met tijdelijke Boost functie 485 kW (660 pk) (waarden voor BMW i7 M70 xDrive zijn voorlopig).

Ondersteltechnologie met een ideale balans tussen comfort en dynamiek.
Het onderstel van de nieuwe BMW 7 Serie omvat diverse innovaties om een optimale balans te realiseren tussen reiscomfort en rijdynamiek. Het ideale uitgangspunt hiervoor zijn een ten opzichte van de voorganger verhoogde carrosseriestijfheid, grotere spoorbreedtes en grotere wielen. Daarnaast werden de standaard adaptieve luchtvering op voor- en achteras en Integral Active Steering verder verfijnd.

De actieve rolstabilisatie van de optionele uitrusting Executive Drive Pro maakt nu gebruik van een 48V elektromotor. Deze functie reduceert bewegingen rond de lengteas van de carrosserie bij oneffenheden in het wegdek aan één kant van de auto. Bovendien past de nieuwe Active Roll Comfort functie de wagenhoogte aan de corresponderende zijde actief aan. De tractiecontrole met ARB (Aktornahe Radschlupfbegrenzung) technologie zorgt voor een nog verder verbeterde grip en een nog stabielere wegligging. Doordat het systeem is geïntegreerd in het motormanagement kan het zeer precieze en bliksemsnelle correcties uitvoeren. De nieuwste generatie van het geïntegreerde remsysteem werkt nu nog exacter, wat resulteert in een nog stabielere handling en een uitmuntend pedaalgevoel.

Innovatieve technologie voor automatisch parkeren en manoeuvreren.
De nieuwe BMW 7 Serie biedt meer systemen voor automatisch rijden en parkeren dan ooit tevoren, zowel standaard als optioneel. Zijn innovatieve technologieën vormen niet alleen de basis voor een perfect functioneren van alle nu beschikbare systemen, maar ook voor de implementatie van Level 3 geautomatiseerde rijfuncties in de nabije toekomst. De combinatie van Active Cruise Control met Stop & Go functie en Steering & Lane Control Assistant maakt nu al een hoog niveau van autonoom rijden mogelijk. Met Speed Limit Assist, Route Monitoring, herkenning van verkeerslichten en Active Navigation kunnen de stuurbewegingen en de snelheid van de auto zeer nauwkeurig op de actuele rijsituatie worden afgestemd.

Bij uitvoeringen met optionele Parking Assistant Professional kan de Reversing Assistant nu vooruit afgelegde trajecten van tot 200 meter registreren en deze zelfstandig achteruit sturen. De Manoeuvre Assistant gaat nog een stapje verder. Indien de bestuurder een bepaalde manoeuvre heeft voorgedaan, zoals het parkeren in een krap parkeervak, kan het systeem deze handeling volledig zelfstandig uitvoeren, inclusief gas geven, remmen, schakelen en sturen. Met deze op afstand begeleide functie (naar verwachting beschikbaar vanaf voorjaar 2023) kan de bestuurder buiten de auto bepaalde manoeuvres laten uitvoeren via de smartphone.

Het bedieningsconcept BMW iDrive met BMW Operating System 8.
Standaard aan boord van de nieuwe BMW 7 Serie is het intuïtieve bedieningsconcept BMW iDrive. Daarmee staan de bestuurder verschillende mogelijkheden ter beschikking voor het bedienen van auto-, navigatie-, infotainment- en communicatiefuncties, alsmede voor het gebruik van digitale diensten. De basis hiervoor vormt de nieuwste generatie software van het BMW Operating System 8. Interactie tussen bestuurder en BMW via spraak en aanraking staat hierbij centraal. Samen met het BMW Curved Display en de BMW Interaction Bar bieden de nieuwste generatie van het BMW Head-Up Display en de Augmented View functie (voor het eerst getoond in het Info Display achter het stuurwiel) de gewenste informatie op de juiste plek en optimale begeleiding in elke rijsituatie.

Voor een perfect samenspel van autofuncties, displays en interieurambiance zorgen de nieuwe My Modes. Bijvoorbeeld de Expressive Mode, de Relax Mode of de optionele Theatre Mode en Digital Art Mode (naar verwachting leverbaar vanaf voorjaar 2023). De BMW Intelligent Personal Assistant kreeg er nieuwe vaardigheden bij en kan in de nieuwe BMW 7 Serie zo’n 20 verschillende gedaantes aannemen in het display. Het BMW Maps navigatiesysteem in de BMW i7 selecteert naar wens de route die de beste oplaadmogelijkheden biedt.

Met de BMW Touch Command bedieningsschermen in de achterportieren kunnen de achterinzittenden telefoneren via het audiosysteem van de auto. En de nieuwe BMW Digital Key Plus, die gebruik maakt van ultra-wideband (UWB) zendtechnologie, verandert een Apple iPhone in een volledig functionele autosleutel.

Munich. On 20 April, 02:00 PM CEST, the BMW Group will present the new BMW 7 Series including the new BMW i7. The digital world premiere will be streamed live by BMW Press Streaming at bmwgroup.com and can be viewed here https://www.live.bmwgroup.com/de/live-streaming/. After the broadcast, the video will remain available on demand.

At the same time, the BMW Group will broadcast the global premiere of the BMW i7 on the social media channels of the BMW Group and the BMW brand. On Twitter, LinkedIn, YouTube and Facebook, interested parties can follow Oliver Zipse, Chairman of the Board of Management of the BMW Group, and Adrian van Hooydonk, BMW Group Head of Design, among others, as they present details of the new all-electric luxury sedan.

Munich. The BMW i7 (combined power consumption: 22.5 – 19.5 kWh/100 km according to WLTP; CO2 emissions: 0 g/km; forecast based on the vehicle’s development status to date) is being developed with the aim of combining hallmark driving pleasure with a level of comfort that is in a class of its own. One key factor here is the acoustic properties. The level of well-being in the interior of the purely electrically powered luxury sedan is largely determined by the degree to which disturbing noises can be kept away from the occupants. There are a variety of potential noise sources to be taken into account here, so near-production prototypes of the BMW i7 – and indeed all other model variants of the future BMW 7 Series – undergo an extensive programme as part of their acoustic testing.

At the Research and Innovation Centre (FIZ) in Munich, test and development engineers check the full range of the vehicle’s sound emissions and immissions. Motor and rolling noise are analysed in detail, as are the aeroacoustics and vibration comfort, in order to fully determine the acoustic properties of the new luxury sedans. This also includes precise alignment of acoustic pedestrian protection and the motor sound emitted in the interior of the BMW i7 – the latter having been developed as part of BMW IconicSounds Electric, a collaborative venture between the BMW Group and Hollywood film music composer Hans Zimmer.

The driver of the BMW i7 has a choice: characteristic silence or BMW IconicSounds Electric developed in collaboration with Hans Zimmer.

The acoustic test benches at the new branch of the BMW Group’s Research and Innovation Centre FIZ North are specially designed to meet the requirements of electromobility and enable all driving situations to be simulated realistically. Here, any irritating noises registered by development engineers during test drives on the road can be recreated and selectively eliminated. Roller dynamometers with a unique quiescent level and interchangeable surface coverings enable the measurement and validation of drive acoustics and tyre noise on all road surfaces that are relevant to day-to-day traffic anywhere in the world.

The BMW i7 aspires to redefine the high standards of the luxury segment – and this very much applies to acoustic comfort as well. Great importance was attached to noiseless power delivery of the electric motor. Contributing factors here include acoustic optimisation of the electric drive units, a model-specific mount concept and a newly developed noise encapsulation for the electric motors. Taken together, these measures enable the BMW i7 to achieve effective acoustic decoupling across a wide frequency range, thereby ensuring maximum acoustic comfort in the interior in all driving situations. As a result, the driver of the purely electrically powered luxury sedan always has the choice of enjoying either the characteristic silence of the motor or the emotionally powerful BMW IconicSounds Electric developed in collaboration with Hans Zimmer.

Increased body rigidity at the front end and tyres with a foam absorber on the inside for integrated noise insulation likewise help raise the acoustic and vibration comfort of the new luxury sedans to an outstanding level.

Acoustic testing on the climatic test bench and in the wind tunnel.

In order to be able to test the effectiveness of all measures under extreme climatic conditions too, the development engineers at FIZ North use an acoustic climate test bench specially designed for this purpose. Here, all globally relevant conditions can be simulated and a wide variety of noise sources can be analysed and optimised such as the acoustics of the air conditioning and ventilation system throughout the entire vehicle – in particular at very low or very high temperatures.

In the same way as the motor and tyre rolling acoustics, ambient noise can also be selectively reduced. For this purpose, the aeroacoustics of the BMW i7 are perfected in the acoustic wind tunnel. Clear-cut body surfaces, flush-integrated door handles, aerodynamically optimised exterior mirrors and an almost completely closed underbody not only contribute to the low air resistance of the luxury sedan, they also help create its excellent acoustics.

Innovative materials for optimised sound insulation.

In addition to the noise and vibrations emanating from the vehicle itself, it is primarily the noise sources from the outside that can impair the experience of comfort while driving. The new acoustic simulator at FIZ North enables the noise emitted in day-to-day traffic to be simulated under laboratory conditions – this includes the sounds made at road construction sites and by passing trucks, for example. Numerous loudspeakers are used to project these sounds onto the vehicle prototypes from all directions to test the effectiveness of the interior noise insulation.

Highly effective and also weight-optimised sound insulation is enabled by the use of innovative materials developed in conjunction with acoustic lightweight construction. One of the ways in which outstanding shielding of external and intrinsic noise is achieved is by means of sound absorbers incorporated in the pillar trim, seats, roof liner and rear shelf. Together with the comfort glazing, which prevents unwelcome noise from entering through the window panes, this adds the final touch of perfection to the customer experience. There are also fleece elements in the doors and on the sill and wheel arch trim which reduce rolling noise, thereby maximising the experience of comfort.

Intense testing of electromagnetic compatibility.

With their detailed analyses and precise optimisation, the development and test engineers seek to ensure that the new luxury sedans offer the best comfort experience ever realised in a BMW. This also includes an analysis of electromagnetic compatibility (EMC). In the so-called EMC absorber hall at the FIZ, prototypes of the new luxury sedans are exposed to powerful electromagnetic fields so as to test the susceptibility of their electrical systems to interference and see how they interact with the environment.

The test engineers are able to analyse the diagnostic results transmitted from the vehicle in real time via fibre optic cables. The test programme in the EMC absorber hall enables comprehensive protection of the entire vehicle, ensuring absolutely reliable functioning of the suspension control and assistance systems and interference-free reception of online data, telephone, radio, TV and navigation signals.