+++ BMW Group blijft consequent zijn succesvolle productstrategie implementeren +++ Wereldpremière van de eerste volledig elektrische performance modellen MINI John Cooper Works Electric en MINI John Cooper Works Aceman +++ Eerste keer dat BMW Vision Neue Klasse en BMW Vision Neue Klasse X samen op een autosalon te zien zijn +++

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Paris. Parallel to the market launch of the new BMW 1 Series, the new BMW X3 and the new BMW M5, the BMW Group will present the next steps in its unchanged product strategy at the Mondial de l'Auto Paris 2024. The focus is on the world premieres of the first all-electric MINI John Cooper Works models and the first joint motor show appearance of the latest concept studies of the BMW Neue Klasse, which will go into series production in 2025.

“The BMW Group is demonstrating its pioneering role in electric mobility at the Mondial de l'Auto Paris with a cross-segment range of electrified vehicles. Thanks to our attractive BEV product portfolio, we are able to grow our all-electric sales even in a demanding market environment. In the European market, we were even able to gain market share with the BMW brand,” says Jochen Goller, member of the Board of Management of BMW AG, responsible for Customers, Brands, Sales.

What BMW M is to BMW, JCW is to MINI. 
The new all-electric MINI John Cooper Works models.
With the world premiere of the all-electric MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, the brand's long racing history is transferred to the here and now with innovative power. The two models effortlessly transfer motorsport expertise from the race track to the road. In addition to the exclusive, sporty design

and optimised aerodynamic driving characteristics, MINI fans can also look forward to the brand's hallmark agile handling. Click [here] for more information.

The roll-out of electrification to the John Cooper Works brand within MINI transmits another strong signal on how the BMW Group is committed to electric driving as a strategic direction.

At the same time, the Mondial de l'Auto Paris 2024 marks the ideal starting point for intensified communication in the further ramp up for BMW Neue Klasse, due for launch in 2025.

First joint appearance of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X.
BMW is showing two Neue Klasse Vision Vehicles in Paris, which provide an outlook on the wide range of BMW's future model portfolio.
The BMW Vision New Class is a sporty electric sedan for the premium mid-range. The BMW Vision New Class X transfers the philosophy and technology of the future generation of vehicles to the Sports Activity Vehicle segment.

"With the two vision cars for Neue Klasse we are showing how we are going to change the look & feel of the BMW brand. Many aspects of our cars will be completely new and yet we believe that the Neue Klasse will reflect the very essence of the BMW brand", says Adrian van Hooydonk, head of BMW Group Design.

Both vehicles are characterized by a clear, reduced design language. In the interior, the next generation of BMW iDrive enables intuitive interaction between driver and vehicle. The combination of BMW Panoramic Vision, 3D Head-Up Display, Central Display and the new multifunction steering wheel redefine the BMW driver orientation. Click [here] for more information.

The new BMW iX2 features in-car entertainment highlight UNO® Car Party! And Paramount+.
With UNO® Car Party! in the BMW iX2, the BMW Group is showing the next in-car gaming highlight. Since the end of August 2024, the game has already been available in over 500,000 BMW and MINI vehicles via the AirConsole platform. In addition, it was only at the beginning of October that the BMW Group brought the popular subscription streaming service Paramount+ into the vehicle, offering subscribers access to a wide range of blockbusters, new originals and hit series such as Star Trek Discovery. Customers have access to in-car entertainment highlights in their vehicles with BMW and MINI Operating System 9 in conjunction with BMW Digital Premium or the MINI Connected Package*.

*Paramount+ subscription is not part of BMW Digital Premium/MINI Connected Package.

In addition to the outlook for the BMW Neue Klasse and new digital services, also hydrogen technology is key topic at the Mondial de l'Auto Paris 2024, as a further expression of the BMW Group's open technology drive strategy.

BMW will launch its first hydrogen-powered production model in 2028. 
After successfully testing the BMW iX5 Hydrogen pilot fleet worldwide, the BMW Group is now preparing for series production of vehicles with hydrogen drive systems in 2028. The series production models will be integrated into BMW’s existing portfolio. Hydrogen is recognized as a promising future energy carrier of the future, actingas an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid.

Click [here] for more information.

The BMW Group is also showing the complete all-electric BMW and MINI product portfolio at Mondial de l'Auto Paris 2024. It now consists of more than 15 models, which cover all major market segments.

The motor show presentation is rounded off with the electric two-wheelers from BMW Motorrad for urban areas. Click [here] for more information.

The BMW Group stand at Mondial de l'Automobile Paris 2024 covers an area of 1,300 square metres. The fair is open to trade visitors on 14 October and to the general public from 15 to 20 October 2024.

“Het wegvallen van het Autosalon georganiseerd in de Heysel paleizen heeft ons genoodzaakt om een creatief concept uit te werken” stelt Gabriel Goffoy, vandaag General Manager van MINI Belux en in 2023 nog Directeur Autosalon bij de sector federatie FEBIAC.

MINI is dan ook geen klassiek merk maar een van de meest iconische merken, en daar kun je iets mee doen. Op de MINI BIG LOVE BOAT gaat het over community building, mensen samen brengen die hun passie met het merk delen. Er is van alles te beleven, een MINI-Escape Room waar men moet trachten uit te komen in 60 seconden, een ware MINI-golf, een MINI-AI photobooth en een MINI-grijpmachine, daarnaast ontdek je de nieuwe MINI Cooper Electric en de nieuwe MINI Countryman Electric in een unieke setting. In de bar, lounge en op de dansvloer kun je chillen.

“BIG LOVE is een van de claims van MINI, en dat is ook wat ik heb gevoeld tijdens mijn ontmoeting met 2000 fans van het merk in Antwerpen deze laatste dagen. De auto en mens zijn onlosmakelijk met elkaar verbonden, ook al zijn bepaalde partijen nog steeds geneigd om de auto onterecht verdomhoekje te duwen. Ik ben dat gezeur beu want MINI staat voor emissievrije individuele mobiliteit en dat is helemaal ok.” voegt Goffoy toe.

MINI lanceert in 2024 een heel gamma aan nieuwe elektrische wagens met meer dan 400km range, een uniek design en het typische MINI-rijgedrag.  In 2024 zal 40% van de verkoop elektrisch zijn, in 2025 gaan we naar 50% om de 100% te bereiken in 2030, dit is de doelstelling van het merk. Natuurlijk blijft MINI ook al haar belangrijkste modellen met een thermische of mild hybride aandrijving aanbieden.

Inschrijven voor een bezoek aan de MINI BIG LOVE BOAT is gratis, je krijgt er een hapje en een drankje bij. Om alles te zien en te beleven op de boot heb je een 1 tot 2 uurtjes nodig. Inschrijven kan via www.mini.be  de MINI BIG LOVE BOAT boot ligt in het kanaal van Brussel ter hoogte van de Vilvoordsesteenweg 13, 1020 Brussel van donderdag 25 tot en met zaterdag 27 januari en is geopend tot 22:00.

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De BMW Group

Met zijn vier merken BMW, MINI, Rolls-Royce en BMW Motorrad is de BMW Group wereldwijd de grootste premium fabrikant van auto's en motorfietsen en biedt het bedrijf ook financiële en mobiliteitsdiensten van topklasse. Het productienetwerk van BMW Group bestaat uit meer dan 30 productielocaties wereldwijd; het bedrijf heeft een wereldwijd verkoopnetwerk in meer dan 140 landen.

In 2022 verkocht BMW Group wereldwijd bijna 2,4 miljoen auto's en meer dan 202.000 motorfietsen. De winst voor belastingen bedroeg in het boekjaar 2022 € 23,5 miljard op een omzet van € 142,6 miljard. Op 31 december 2022 had de BMW Group 149.475 medewerkers in dienst.

Het succes van de BMW Group is altijd gebaseerd geweest op langetermijndenken en verantwoord handelen. Het bedrijf heeft al in een vroeg stadium de koers voor de toekomst uitgezet en maakt duurzaamheid en efficiënt beheer van hulpbronnen consequent centraal in zijn strategische richting, van de toeleveringsketen via de productie tot het einde van de gebruiksfase van alle producten.

www.bmwgroup.com  

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Perscontact:

BMW Group Belux

Jeroen Lissens

GSM: +32 488 23 55 85

Tel.: +32 3 890 97 08

E-mail: jeroen.lissens@bmw.be

De wereldpremière van de nieuwe BMW 5 Reeks met lange wielbasis is een van de highlights op het Autosalon van Shanghai 2017. De nieuwe businessberline is de opvolger van de huidige koploper in het Chinese premiumsegment. Daarnaast zal de Protonic Frozen Yellow Edition van de BMW i8, de plug-in hybride sportwagen, voor het eerst worden voorgesteld aan het grote publiek.    

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The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese car market’s premium segment and comes with all the right credentials for cementing this leading status. Likewise making its debut public appearance is the latest special-edition version of the BMW i8 plug-in hybrid sports car. And Auto Shanghai 2017 also hosts the Asian premieres of the BMW Concept X2, revised BMW 4 Series models and new services from BMW Connected created specifically for the Chinese market.

The time-honoured MINI brand is also represented at Auto Shanghai 2017 with a world premiere. The new MINI John Cooper Works Countryman, a talented all-rounder with stand-out performance attributes, is making its first public appearance. And BMW Motorrad is kicking off its 2017 product offensive with the presentation of the revised BMW S 1000 RR and BMW S 1000 XR, plus an ultra-exclusive new model.

Auto Shanghai is one of the most important motor shows of the year for the global automotive industry. It has taken place every other year since 1985, alternating with the Auto China show in Beijing on the motoring calendar. The National Exhibition and Convention Center in the west of Shanghai opened its doors in 2015 and invites vehicle manufacturers, suppliers and service providers from around the world to display their products across an area measuring some 400,000 square metres. The 17th edition of the Auto Shanghai show will see more than 1,100 exhibitors present their new models, technological innovations and service offerings to the public from 21 – 28 April 2017.

World premiere: the all-new BMW 5 Series Long Wheelbase.

Taking centre stage at the BMW brand’s stand at Auto Shanghai 2017 is the world premiere of the all-new BMW 5 Series Long Wheelbase. The new model is being built by BMW Brilliance Automotive Ltd. exclusively for the Chinese market at the Shenyang facility.

Its 133-millimetre-longer wheelbase imbues the business sedan’s exterior with elegantly stretched proportions which blend harmoniously into its contemporary looks. State-of-the-art powertrain and chassis technology underpin an exceptional balance between BMW’s hallmark dynamic driving ability and supreme ride comfort. The all-new BMW 5 Series Long Wheelbase is up to 130 kilograms lighter than its predecessor and boasts enhanced aerodynamics.

Generous kneeroom, optimised soundproofing and a host of innovative equipment features – such as the electrically adjustable comfort seats, Ambient Air package and Sky Lounge Panorama glass roof – elevate on-board comfort in the rear to an even higher level. As well as the iDrive system and a further improved voice control system, the display and control concept also encompasses a touchscreen monitor and BMW gesture control.

World premiere: the BMW i8 Protonic Frozen Yellow Edition.

The BMW Group is also building on its successful track record in sustainable mobility, where BMW i has played a significant role. The BMW eDrive drive system technology originally developed for the all-electric BMW i3 and BMW i8 plug-in hybrid sports car can now be experienced in six BMW model ranges and one MINI. Indeed, fuelled by the popularity of the BMW i and BMW iPerformance models, the BMW Group is now the most successful manufacturer of plug-in hybrid models for the premium segment globally.

The BMW i8, for example, has developed into the world’s highest-selling plug-in hybrid sports car. And its appeal is given fresh lustre at Auto Shanghai 2017 with the presentation for the first time of the BMW i8 Protonic Frozen Yellow Edition. This latest special edition stands out with its exclusive Protonic Frozen Yellow paint finish, newly designed 20-inch light-alloy wheels and distinctive interior design cues.

Asian premiere: the BMW Concept X2.

The BMW Concept X2 is celebrating its Asian premiere in Shanghai. The new vehicle concept for the premium compact segment combines the robust and functionally accomplished character of a BMW X model with the low-slung proportions of a coupe. Among the signature X elements are muscular surfaces, large, almost squared-off wheel arches and stylistic underfloor protection. The long wheelbase, short overhangs, flowing roofline and slim side window graphic lend the silhouette of the BMW Concept X2 a svelte and dynamic appearance.

Asian premiere: the new BMW 4 Series model range.

The new BMW 4 Series models will be introduced to the public in Asia for the first time with detailed revisions to their design and optimised chassis technology. LED headlights and LED rear lights now come as standard for the BMW 4 Series Coupe, BMW 4 Series Convertible and BMW 4 Series Gran Coupe, as does a refined premium ambience in the interior. If the optional Navigation system Professional is specified, the iDrive operating system also features a new tile-style menu layout with constantly updated content. And the Multifunctional Instrument Display can now also be ordered as an option.

BMW Connected with services developed specially for China.

With mobility, communication and infotainment services tailored specially to BMW’s Chinese target group, BMW Connected presents a premium digital offering unmatched in the country. The BMW Connected personalised mobility assistant’s China-specific functionality includes customer support among its suite of services. BMW Connected allows smartphone users to coordinate communications with a selected BMW dealer and arrange service appointments. BMW Connected also supplies users in China with information on traffic offences. And customers can make use of online-based lifestyle, social media and entertainment services selected specially for the Chinese market and with bespoke functionality.

World premiere: the new MINI John Cooper Works Countryman.

The MINI brand is showing off its sporty side at Auto Shanghai 2017, with the world premiere of the new MINI John Cooper Works Countryman commanding the limelight. The latest John Cooper Works machine is the largest and most versatile elite performance model in the British car maker’s portfolio. The brand’s most powerful engine, eight-speed Steptronic Sport transmission (fitted as standard in cars for the Chinese market), ALL4 all-wheel drive and sports suspension, plus the aerodynamically optimised body and sports-car cockpit aura come together into a sublime overall package to deliver standout performance and a race feeling that will capture the imagination.

The new-generation MINI sees the British manufacturer also strengthening its position as the leading maker of premium vehicles in the small car and compact segments in China. The MINI 3-door and MINI 5-door are each available with a selection of three engines in the country, and MINI Convertible customers there can choose from two variants. In the premium compact segment, the MINI Clubman can be ordered with one of three engines and the MINI Countryman with a choice of two, plus ALL4 all-wheel drive as an option. The new MINI John Cooper Works Countryman joins the MINI John Cooper Works and MINI John Cooper Works Clubman in the ranks of top-level MINI performance models in China.

BMW Motorrad: fresh success, a model offensive and a world premiere for a suitably exclusive newcomer.

BMW Motorrad recorded extremely dynamic growth in China in 2016, with sales up 52.7 per cent compared with the previous year. And the brand is continuing along its upward curve in 2017, fuelled by its ongoing model offensive in the premium motorcycle and maxi scooter markets. 14 new and redesigned models are set to be introduced up to the end of 2017. And the brand is showing various models at Auto Shanghai 2017, including the latest versions of the ultra-sporty BMW S 1000 RR and BMW S 1000 XR. But the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad.

^{Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 1.9 MB)}