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                    <title><![CDATA[BMW Group Newsroom Belux]]></title>
                    <link>https://newsroom.bmwgroup.com/emea/fr-lu/</link>
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                    <pubDate>Mon, 16 Jun 2025 14:17:29 +0200</pubDate>
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                        <title>Double anniversaire au Musée BMW de Munich : les 50 Ans des BMW Art Cars et de la BMW Série 3</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/double-anniversaire-au-musee-bmw-de-munich--les-50-ans-des-bmw-art-cars-et-de-la-bmw-serie-3/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/double-anniversaire-au-musee-bmw-de-munich--les-50-ans-des-bmw-art-cars-et-de-la-bmw-serie-3/</guid><pp:caseid>793624</pp:caseid><pp:summary><![CDATA[Le BMW Art Car World Tour 2025 fera escale à Munich à partir du 17 juin, mettant en vedette les légendaires BMW Art Cars basées sur la Série 3. À cette occasion, le musée BMW de Munich organisera une exposition spéciale dans le cadre du BMW Art Car World Tour international, célébrant ainsi le 50ème anniversaire de la célèbre collection BMW Art Car et de l'emblématique BMW Série 3.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Museum in Munich is using a special
  exhibition taking place as part of the international BMW Art Car World
  Tour to celebrate the 50-year anniversary of both the legendary BMW
  Art Car Collection and the iconic BMW 3 Series. The exhibition will
  open its doors to visitors from 17 June, hot on the heels of the Le
  Mans 24 Hours race weekend. Fittingly, it was at Le Mans in 1975 that
  the first BMW Art Car – created by Alexander Calder – staged its
  glittering premiere. The exhibition, which runs until 1 February 2026,
  will see the BMW Museum present a trio of Art Cars based on the BMW 3
  Series: Sandro Chia’s BMW M3 GTR and the BMW M3 (Group A) cars
  designed by Michael Jagamara Nelson and Ken Done respectively.<br />
  <br />The exhibition at the BMW Museum – the home of the BMW Art Cars
  when they are not on display at destinations around the globe – is one
  of the attractions of the ongoing BMW Art Car World Tour, the largest
  exhibition project yet in the 50-year history of the collection. The
  Tour has so far visited 12 markets on five continents, and will
  continue to showcase the legendary BMW Art Cars across numerous art
  and car platforms, and at institutes worldwide, over the coming year.
  The BMW Museum will use the special exhibition to provide insights
  into the artistic brilliance and history of the BMW Art Car
  Collection, as well as inviting visitors to explore the technical
  excellence of the 3 Series and the innovative power of the BMW brand.<br />
  <br />
  <strong>50 years of driving pleasure: the BMW 3
  Series <br /></strong>Since it first hit the roads in 1975, the BMW 3
  Series has served as a byword for driving pleasure and a cornerstone
  for the success of BMW. Across five decades, it has reimagined the
  concept of the sports sedan, set new standards for performance and put
  smiles on the faces of millions of drivers around the world. From the
  groundbreaking first generation to today’s innovative models, the 3
  Series has been an enduring, style-defining feature of the automotive landscape.<br />
  <br />
  <strong>50 years of “rolling sculptures”: the BMW Art Car
  Collection<br /></strong>Since 1975, renowned artists from countries
  the world over have gone to work creating BMW Art Cars. The idea was
  the brainchild of French racing driver and art lover Hervé Poulain,
  who teamed up with BMW’s then Head of Motorsport Jochen Neerpasch to
  invite friend and artist Alexander Calder to paint a design onto a
  car. The result was a BMW 3.0 CSL that competed in the 24 Hours of Le
  Mans in 1975, becoming a darling of the crowd – and marking the birth
  of the BMW Art Car Collection. Famous names including Frank Stella,
  Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, Esther Mahlangu,
  David Hockney, Jenny Holzer and Ólafur Elíasson have since added
  further BMW Art Cars bearing their own individual style to the
  collection. More recently, the American John Baldessari and Chinese
  multimedia artist Cao Fei used the BMW M6 GTLM and BMW M6 GT3
  respectively as a canvas for their takes on the BMW Art Car concept in
  2016 and 2017. They therefore joined Jeff Koons and Julie Mehretu in
  applying their creativity to dynamic racing cars in the last 15 years.<br />
  <br />
  <strong>BMW Art Cars at the BMW Museum from 17 June<br /></strong>
  <strong>BMW M3 Group A by Ken Done (1989):</strong>
  <br />Australian artist Ken Done created a vibrant and richly coloured
  design that captures the energy and dynamism of motor racing. His work
  represents a homage to the speed and power of the BMW M3.<br />
  <br />“It was a great honour to be asked to be part of this fabulous
  Art Car collection. I wanted to express the joy of speed and the
  brilliance of the machine itself.” Ken Done<br />
  <br />
  <strong>BMW M3 Group A by Michael Jagamara Nelson
  (1989):<br /></strong>Michael Jagamara Nelson, also from Australia,
  brought the traditions of Aboriginal art to the bodywork of the BMW
  M3. His complex motifs using dot painting techniques tell Dreaming
  stories that are deeply rooted in the culture of his people.<br />
  <br />“A car is a landscape as it would be seen from a plane – I have
  included water, the kangaroo and the opossum.” Michael Jagamara Nelson<br />
  <br />
  <strong>BMW M3 GTR by Sandro Chia (1992):</strong>
  <br />Italian artist Sandro Chia transformed a BMW M3 GTR into a
  painting on wheels that depicts human figures and emotions in vivid
  colours. His work symbolises the connection between man and machine,
  and invites us to reflect on the role of the car in modern society.<br />
  <br />“I have created both a picture and a world. Everything that is
  looked at closely turns into a face. A face is a focus, a focus of
  life and the world.” Sandro Chia<br />
  <br />The 10th BMW Art Car, a BMW 730i designed by Spanish artist
  César Manrique in 1990, is also on show at the BMW Museum as part of
  its permanent exhibition.<br />
  <br />For more information, please visit:<br />
  <a href="https://www.bmw-welt.com/en/ausstellungen/ausstellungen-im-bmw-museum/bmw-art-cars.html">BMW
    Art Cars im BMW Museum</a>
  <br />
  <a href="https://www.bmw-m.com/en/topics/magazine-article-pool/bmw-art-car-world-tour.html">BMW
    Art Car World Tour</a></p>
<p>
  <br />If you have any questions, please contact:<br />Lisa
  Meindl<br />BMW Group Corporate and Governmental
  Affairs<br />Spokesperson BMW Museum und BMW Welt<br />Phone:
  +49-89-382-31668 <br />E-Mail: <a href="mailto:Lisa.Meindl@bmw.de">Lisa.Meindl@bmw.de</a><br />
  <br />Ilya Baryshev<br />BMW Group Corporate and Governmental
  Affairs<br />Spokesperson, BMW Art Car World Tour<br />Telefon:
  +49-151-601-544-36<br />E-Mail: <a href="mailto:Ilya.Baryshev@bmwgroup.com">Ilya.Baryshev@bmwgroup.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Locations,Cultural Engagement,Corporate Heritage,BMW Museum,Europe,Munich]]></category>
            <pubDate>Mon, 16 Jun 2025 14:17:29 +0200</pubDate>
            <pp:lastModified>Mon, 16 Jun 2025 12:17:29 +0000</pp:lastModified>
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                        <title>VRRRRRRRRROOOOOOOOOOOOOOOOMMMMMMMMMM!!!!!! Tour du monde : La BMW Art Car Collection célèbre son 50e anniversaire.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/vrrrrrrrrroooooooooooooooommmmmmmmmm-tour-du-monde--la-bmw-art-car-collection-celebre-son-50e-anniversaire/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/vrrrrrrrrroooooooooooooooommmmmmmmmm-tour-du-monde--la-bmw-art-car-collection-celebre-son-50e-anniversaire/</guid><pp:caseid>793576</pp:caseid><pp:summary><![CDATA[+++ Des « sculptures roulantes » d'Alexander Calder à la toute dernière Art Car de Julie Mehretu +++ Le plus grand projet d'exposition de l'histoire de la collection couvre les cinq continents +++ Collaborations avec des institutions culturelles et des programmes artistiques +++ Le collectif africain du cinéma et des arts médiatiques pour les cinéastes et les artistes des médias +++ Ci-joint le communiqué de presse complet en anglais. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. Calder, Lichtenstein, Warhol, Holzer, Hockney, Koons,
    Rauschenberg, Mahlangu, Eliasson, Baldessari, Cao Fei,
  Mehretu.</strong> For the past 50 years, the BMW Art Car series has
  provided artists fascinated by automobiles with a perfect playground
  for art and design, technology and innovation, motorsport and
  engineering. The collection of 20 BMW Art Cars embodies the essence of
  global cultural engagement with over one hundred initiatives across
  contemporary art, music and film, as well as design. The "rolling
  sculptures" – from Alexander Calder’s first-ever Art Car to Julie
  Mehretu’s latest – offer a cross-section of art history over the past
  five decades: minimalism, pop art, magical realism, abstraction,
  conceptual art and digital art are all represented.</p>
<p>“I love that car. It has turned out better than the
  artwork.”<br />Andy Warhol, BMW Art Car #4, 1979</p>
<p>The artists are selected by international juries of museum directors.
  In close collaboration with the BMW Group’s engineering and design
  teams, they freely develop their concepts and inspire everyone
  involved. To mark the 50th anniversary, the <strong>BMW Art Car World
    Tour </strong>features an exhibition programme spanning all five
  continents and including numerous accompanying events.</p>
<p>“The car should not only race in a physical way but also in the
  heart.”<br />Cao Fei, BMW Art Car #18, 2016</p>
<p>
  <strong>An anniversary around the world.</strong></p>
<p>"The BMW Art Car Collection celebrates 50 years of artistic
  freedom and visionary design. The 20 vehicles have become
  international icons, telling stories of society, technology and
  performance. Our commitment to art and culture is long-term. We are
  continuously developing the collection and bringing art and automotive
  culture together in a unique way," says Ilka Horstmeier, Board
  Member for Human Resources and Real Estate at BMW Group.</p>
<p>The BMW Art Car World Tour kicks off in Europe and Asia. On 20-21
  March, the BMW Art Cars created by Roy Lichtenstein, Andy Warhol,
  Robert Rauschenberg, David Hockney and Jeff Koons will be on display
  at the Museum of Applied Arts and the SPARK Art Fair in Vienna for the
  BMW Group Niederlassung Wien event “(R)Evolution of Art”. The latest
  and 20th BMW Art Car – the BMW M Hybrid V8 by renowned American
  painter Julie Mehretu – will embark on an Asian tour and be displayed
  at Art Basel in Hong Kong on 28-30 March.</p>
<p>Mehretu is developing her Art Car project far beyond the vehicle as
  an object and will host workshops for young film and media artists
  across five African countries in 2025, together with film producer
  Mehret Mandefro and the BMW Group. The results of the African Film and
  Media Arts Collective (AFMAC) will be presented in 2026 alongside
  Mehretu's Art Car in an exhibition at the Zeitz MOCAA in Cape Town,
  curated by its Executive Director, Koyo Kouoh, the designated curator
  of the Venice Biennale 2026.</p>
<p>“The whole BMW Art Car project is about invention, about imagination,
  about pushing limits of what can be possible.” <br />Julie Mehretu,
  BMW Art Car #20, 2024</p>
<p>Important museums and platforms for classic automobiles are also
  celebrating the milestone anniversary of the BMW Art Cars. The 13th
  Art Car by Sandro Chia will be showcased at the classic car festival
  Concorso d’Eleganza Villa d’Este at Lake Como in May. In July and
  August, the Louwman Museum in The Hague will present eight BMW Art
  Cars in a special exhibition.</p>
<p>“I also thought it would be nice if women could participate other
  than standing around in bikinis.”<br />Jenny Holzer, BMW Art Car #15, 1999</p>
<p>The BMW Museum, the home of the BMW Art Cars when they are not
  travelling the world, is also honouring the collection by combining
  two anniversaries in a special exhibition. The BMW 3 Series is also
  celebrating its 50th anniversary in 2025, and starting 16 June, the
  museum will showcase a historical overview of all BMW 3 Series models
  as well as the BMW M3 Art Cars by Sandro Chia, Michael Jagamara
  Nelson, and Ken Done.                     </p>
<p>“I think mobile museums would be a good idea. This car is the
  fulfilment of my dream. I would like to do ten more.”<br />Robert
  Rauschenberg, BMW Art Car #6, 1986</p>
<p>
  <strong>New Art Car book, new Art Car model, new Art Car fashion collection.</strong></p>
<p>In addition to the exhibition programme, BMW is releasing various new
  art and lifestyle products in celebration of the anniversary. The
  1:18-scale miniature of the 20th Art Car by Julie Mehretu is available
  for purchase across BMW Lifestyle Shops, with a 1:43 version to follow
  later in the year. Together with publisher Hatje Cantz, BMW is
  presenting the third edition of the "BMW Art Cars"
  catalogue. Interviews with the founders of the collection and essays
  on each of the 20 Art Cars highlight the art historical relevance and
  diversity of the works. The cover design of the new edition is by
  Julie Mehretu. Following the popular Alexander Calder and Roy
  Lichtenstein fashion collections, the third collaboration with Puma
  based on the BMW Art Cars will be announced later this year.</p>
<p>“So you can say, the BMW Art Car is definitely a typical Baldessari
  and the fastest artwork I ever created!”<br />John Baldessari, BMW Art
  Car #19, 2016</p>
<p>
  <strong>Born from passion: a brief history of the BMW Art Car Collection.</strong></p>
<p>On 14 June 1975, the BMW 3.0 CSL designed by American sculptor
  Alexander Calder took to the track at the 24 Hours of Le Mans. The
  project was initially intended as a one-time collaboration between the
  artist and BMW. The audience cheered for the colourful racing car and
  children rejoiced. BMW decided this had to continue! It all began with
  the passion for art and motorsport of French auctioneer and racing
  driver Hervé Poulain. In 1975, Poulain found a visionary ally in
  Jochen Neerpasch, founder and Head of BMW Motorsport, for his plan to
  enter a BMW designed by an artist in the legendary Le Mans endurance
  race. Even though the first BMW Art Car retired from the race after
  seven hours, it became a true crowd favourite, laying the foundations
  for the collection.</p>
<p>“Hervé, win! But drive carefully!” <br />Alexander Calder, BMW Art
  Car #1, 1975</p>
<p>In close collaboration with legendary New York gallerist Leo
  Castelli, BMW Art Cars by American artists such as Frank Stella, Roy
  Lichtenstein and Andy Warhol followed – and all were raced by Hervé
  Poulain and the BMW team at Le Mans. From 1982 to 1992, the BMW Art
  Car Collection opened up to the world, with artists transforming
  various standard production models: Ernst Fuchs, Robert Rauschenberg,
  Michael Jagamara Nelson, Ken Done, Matazo Kayama, César Manrique, A.
  R. Penck, Esther Mahlangu, Sandro Chia and David Hockney. In 1999, BMW
  returned to motorsport with the BMW V12 LMR prototype and American
  conceptual artist Jenny Holzer. Eight years later, Olafur Eliasson
  designed "Your mobile expectations: BMW H₂R Project" based
  on a record-breaking hydrogen race car. Jeff Koons, John Baldessari,
  Cao Fei, and Julie Mehretu have added dynamic race cars over the past
  15 years. Since its invention nearly 140 years ago, artists worldwide
  have engaged with the automobile both critically and enthusiastically.
  And over the last 50 years, the BMW Art Car series has contributed
  significantly to this inspiring dialogue.</p>
<p>“These race cars are like life, they are bursting with power and have
  enormous energy. My ideas are meant to merge with this power – it's
  all about fully embracing it.”<br />Jeff Koons, BMW Art Car #17, 2010</p>
<p>
  <strong>BMW Art Car World Tour 2025 (selection)</strong></p>
<p>until 16 April 2025: Wits Art Museum, Johannesburg, South Africa
  <br />BMW Art Car #12 Esther Mahlangu</p>
<p>20-21 March 2025: SPARK Art Fair and MAK Museum Vienna,
  Austria<br />Event “(R)Evolution of Art” of the BMW Niederlassung
  Wien<br />BMW Art Cars #3 Roy Lichtenstein, #4 Andy Warhol, #6 Robert
  Rauschenberg, #14 David Hockney, #16 Jeff Koons</p>
<p>28-30 March 2025: Art Basel in Hong Kong<br />BMW Art Car #20 Julie Mehretu</p>
<p>23 April-2 May 2025: Shanghai Auto Show, China<br />BMW Art Car #20
  Julie Mehretu</p>
<p>18-20 April 2025: Art Dubai, United Arab Emirates<br />BMW Art Car # TBA</p>
<p>May 2025: 50 Years of BMW Switzerland, Zurich, Switzerland<br />BMW
  Art Cars #5 Ernst Fuchs, #8 Ken Done, #11 A. R. Penck, #14 David
  Hockney, #15 Jenny Holzer, #19 John Baldessari</p>
<p>9-11 May 2025: Taipei Dangdai, Taiwan<br />BMW Art Car # TBA</p>
<p>27 May–1 June 2025: Bratislava, Slovakia<br />BMW Art Cars #2 Frank
  Stella, #7 Michael Jagamara Nelson, #9 Matazo Kayama</p>
<p>15-18 May 2025: Market Art Fair, Stockholm, Sweden<br />BMW Art Cars
  #1 Alexander Calder, #3 Roy Lichtenstein, #4 Andy Warhol, #17 Jeff Koons</p>
<p>23-25 May 2025: Concorso d’Eleganza Villa d’Este, Lake Como,
  Italy<br />BMW Art Car #13 Sandro Chia</p>
<p>16 June 2025-1 January 2026: BMW Museum, Munich<br />BMW Art Cars #7
  Michael Jagamara Nelson, #8 Ken Done, #13 Sandro Chia</p>
<p>16 June 2025-31 August 2025: BMW Welt, Munich<br />BMW Art Cars #15
  Jenny Holzer, #20 Julie Mehretu</p>
<p>27-29 June 2025: The Aurora, Båstad, Sweden<br />BMW Art Cars #1
  Alexander Calder, #3 Roy Lichtenstein, #4 Andy Warhol, #17 Jeff Koons</p>
<p>3 July-31August, 2025: Louwman Museum, The Hague,
  Netherlands<br />BMW Art Cars #1 Alexander Calder, #2 Frank Stella, #3
  Roy Lichtenstein, #4 Andy Warhol, #10 César Manrique, #12 Esther
  Mahlangu, #14 David Hockney, #17 Jeff Koons</p>
<p>24-28 September 2025: Contemporary Istanbul, Turkey<br />BMW Art Cars
  #1 Alexander Calder, #20 Julie Mehretu</p>
<p>The Art Car World Tour schedule is still evolving and will continue
  through most of 2026. Further stops and venues are planned, including
  Australia, Belgium (Brussels, Zoute), China (Macau), Germany (Berlin,
  Munich, Düsseldorf), Kazakhstan, Latin America, Morocco (Marrakech),
  South Africa, Spain, Switzerland (Basel) and USA.</p>
<p>
  <strong>BMW Art Cars</strong></p>
<ol>
  <li>Alexander Calder / BMW 3.0 CSL / 1975</li>
  <li>Frank Stella / BMW 3.0 CSL / 1976</li>
  <li>Roy Lichtenstein / BMW 320 Group 5 / 1977</li>
  <li>Andy Warhol / BMW M1 Group 4 / 1979</li>
  <li>Ernst Fuchs / BMW 635 CSi / 1982</li>
  <li>Robert Rauschenberg / BMW 635 CSi / 1986</li>
  <li>Michael Jagamara Nelson / BMW M3 Group A / 1989</li>
  <li>Ken Done / BMW M3 Group A / 1989</li>
  <li>Matazo Kayama / BMW 535i / 1990</li>
  <li>César Manrique / BMW 730i / 1990</li>
  <li>A.R. Penck / BMW Z1 / 1991</li>
  <li>Esther Mahlangu / BMW 525i / 1991</li>
  <li>Sandro Chia / BMW M3 GTR / 1992</li>
  <li>David Hockney / BMW 850 CSi / 1995</li>
  <li>Jenny Holzer / BMW V12 LMR / 1999</li>
  <li>Olafur Eliasson / BMW H₂R / 2007</li>
  <li>Jeff Koons / BMW M3 GT2 / 2010</li>
  <li>Cao Fei / BMW M6 GT3 / 2016</li>
  <li>John Baldessari / BMW M6 GTLM / 2016</li>
  <li>Julie Mehretu / BMW M Hybrid V8 / 2024</li></ol>
<p>Further information on the BMW Art Car Collection can be found <a href="https://www.bmw.com/en/design/history-of-the-bmw-art-cars.html">here</a>.</p>
<p>For media inquiries, please contact:</p>
<p>Ilya Baryshev<br />BMW Group Corporate and Governmental
  Affairs<br />BMW Art Car World Tour<br />Phone: +49 151 601 544
  36<br />Email: <a href="mailto:Ilya.Baryshev@bmwgroup.com%20">Ilya.Baryshev@bmwgroup.com </a> </p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Cultural Engagement,Art Car]]></category>
            <pubDate>Wed, 12 Mar 2025 17:34:50 +0100</pubDate>
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                        <title>La BMW Art Car de Julie Mehretu est présentée en première mondiale au Centre Pompidou à Paris.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/la-bmw-art-car-de-julie-mehretu-est-presentee-en-premiere-mondiale-au-centre-pompidou-a-paris/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/la-bmw-art-car-de-julie-mehretu-est-presentee-en-premiere-mondiale-au-centre-pompidou-a-paris/</guid><pp:caseid>793470</pp:caseid><pp:summary><![CDATA[+++ Le projet de l'artiste de renommée internationale transforme la voiture de course BMW M Hybrid V8 en une œuvre d'art performative +++ La BMW Art Car de Mehretu participera à la course d'endurance des 24 heures du Mans le mois prochain +++ Des ateliers panafricains prolongeront la coopération entre BMW et l'artiste jusqu'en 2026 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Paris/Munich</strong>. La 20e BMW Art Car est présentée au
  public pour la première fois aujourd'hui au Centre Pompidou à Paris.
  Conçu par la célèbre artiste contemporaine new-yorkaise Julie Mehretu,
  le projet transforme la voiture de course BMW M Hybrid V8 en une œuvre
  d'art performante, perpétuant ainsi une longue tradition de BMW Art
  Cars et de compétition. Quelques semaines seulement après sa première
  mondiale dans la capitale française, la nouvelle édition de la
  collection historique de BMW Art Car participera aux 24 heures du Mans.</p>
<p>« L'ensemble du projet BMW Art Car est axé sur l'invention,
  l'imagination et le dépassement des limites du possible. Je ne vois
  pas cette voiture comme quelque chose que l'on expose. Je la vois
  comme une voiture qui va courir au Mans. C'est une peinture
  performative. Ma BMW Art Car a été créée en étroite collaboration avec
  les équipes de sport automobile et d'ingénierie", explique Julie
  Mehretu. La BMW Art Car n'est achevée qu'une fois la course terminée ».</p>
<p>La collaboration entre BMW et Julie Mehretu comprend également un
  engagement commun pour une série d'ateliers médiatiques translocaux
  panafricains destinés aux cinéastes, qui tourneront dans différentes
  villes africaines en 2025 et 2026, et qui aboutiront à une grande
  exposition au Zeitz Museum of Contemporary Art Africa au Cap.</p>
<p>« Les BMW Art Cars constituent un élément essentiel de notre
  engagement culturel mondial. Depuis près de 50 ans, nous coopérons
  avec des artistes qui sont tout aussi fascinés par la mobilité et le
  design que par la technologie et le sport automobile. La vision de
  Julie Mehretu pour une voiture de course est une contribution
  extraordinairement forte à notre série de BMW Art Cars », a déclaré
  Oliver Zipse, président du conseil d'administration de BMW AG.
  "Julie Mehretu a créé bien plus qu'une étonnante Art Car. Ses
  idées nous ont incités à élargir l'engagement culturel de nos Art Cars
  afin de promouvoir la créativité de jeunes artistes en Afrique ».</p>
<p>
  <strong>Création d'une peinture performative.</strong></p>
<p>L'espace, le mouvement et l'énergie ont toujours été des motifs
  centraux dans l'œuvre de Julie Mehretu. Pour la conception de la 20e
  BMW Art Car, elle a transformé pour la première fois une image
  bidimensionnelle en une représentation tridimensionnelle, lui
  permettant d'insuffler du dynamisme dans la forme. Julie Mehretu a
  utilisé le vocabulaire de couleurs et de formes de sa peinture
  monumentale "Everywhen" (2021 - 2023) comme point de départ
  pour son design. L'œuvre est actuellement exposée à la grande
  rétrospective de l'artiste au Palazzo Grassi de Venise et fera ensuite
  partie de la collection permanente du Museum of Modern Art (MoMA) de
  New York, à qui elle a été offerte.</p>
<p>Sa forme visuelle abstraite résulte de photographies modifiées
  numériquement, qui sont superposées en plusieurs couches de grilles de
  points, de voiles de couleur néon et de marques noires
  caractéristiques de l'œuvre de Mehretu. « Dans l'atelier où j'avais le
  modèle de la BMW M Hybrid V8, j'étais assise devant la peinture et je
  me suis dit : qu'est-ce qui se passerait si cette voiture avait l'air
  d'être une voiture de luxe ? Que se passerait-il si cette voiture
  semblait traverser cette peinture et en était affectée ? », explique
  Julie Mehretu. « L'idée était de faire un remix, un mash-up du
  tableau. Je n'arrêtais pas de voir la peinture s'infiltrer dans la
  voiture. Même les reins de la voiture inhalaient la peinture ».</p>
<p>
  <strong>Les voitures d'art BMW avec l'histoire du Mans sont réunies au
    Concorso d'Eleganza.</strong></p>
<p>La fusion de l'image et du véhicule a été réalisée à l'aide de la
  cartographie 3D, qui a permis de transférer le motif sur les contours
  du véhicule. Le décor élaboré permet à la BMW M Hybrid V8 de
  participer aux 24 heures du Mans. Les pilotes de BMW Motorsport
  Sheldon van der Linde (RSA), Robin Frijns (NED) et René Rast (GER)
  prendront le départ de la 20e BMW Art Car avec le numéro 20 sur le
  circuit de la Sarthe le 15 juin prochain. Comme eux, Julie Mehretu
  attend la course avec impatience : « j'ai assisté à la course de la
  BMW M Hybrid V8 à Daytona, et cette expérience m'a bouleversée. Des
  designers, des ingénieurs, des aérodynamiciens et tant d'autres
  esprits créatifs travaillent à pousser ce véhicule à l'extrême.
  Lorsqu'il entrera en piste, de nombreux rêves seront réalisés ».</p>
<p>La BMW Art Car de Julie Mehretu fera une première apparition au
  Concorso d'Eleganza à Villa d'Este, sur le lac de Côme, avant de se
  rendre au Mans. Elle sera exposée dans le parc de la Villa Erba aux
  côtés des BMW Art Cars d'Alexander Calder (1975), Frank Stella (1976),
  Roy Lichtenstein (1977), Andy Warhol (1979), Jenny Holzer (1999) et
  Jeff Koons (2010), qui ont également fait leurs débuts en course au
  Mans. Julie Mehretu discutera de la création de la 20e BMW Art Car
  lors d'un entretien avec Adrian van Hooydonk, directeur de BMW Group
  Design, le dimanche 26 mai 2024.</p>
<p>
  <strong>Inspiration pour les jeunes artistes : Ateliers panafricains
    de médias translocaux.</strong></p>
<p>Dès le départ, la collaboration entre BMW et Julie Mehretu a été
  conçue au-delà de l'automobile. Cette dernière culminera après les 24
  heures du Mans dans un projet destiné aux artistes émergents du
  continent africain : les PanAfrican Translocal Media Workshops.
  Ensemble, les partenaires se concentreront sur le potentiel créatif du
  continent africain, où le groupe BMW œuvre depuis plus de 50 ans dans
  divers projets éducatifs à responsabilité sociale. </p>
<p>Julie Mehretu et Mehret Mandefro, producteur et écrivain nommé aux
  Emmy Awards et cofondateur du Realness Institute, qui contribue au
  renforcement de l'écosystème des médias en Afrique, organiseront des
  ateliers dans diverses villes et régions africaines tout au long de
  l'année 2025. L'objectif de ce projet est d'offrir aux artistes et aux
  cinéastes un espace de collaboration et d'échange d'idées. Ces
  réunions permettront aux artistes de développer de nouvelles voies
  d’avenir civique juste au sein de leurs communautés respectives.</p>
<p>La série d'ateliers translocaux panafricains se rendra dans les
  villes de Dakar (Sénégal), Marrakech (Maroc), Kigali (Rwanda), Lagos
  (Nigeria) et Le Cap (Afrique du Sud). Les résultats des ateliers
  seront présentés avec la 20<sup>ème</sup> BMW Art Car au Zeitz Museum
  of Contemporary Art Africa du Cap au cours du premier semestre 2026.</p>
<p>BMW Group poursuit ainsi de manière cohérente le soutien qu'il
  apporte depuis des décennies au cinéma et aux talents créatifs : de la
  série de courts métrages "The Hire" et du partenariat avec
  le Festival international du film de Cannes à l'acquisition d'œuvres
  réalisées par des étudiants d'académies d'art dans les quartiers des
  usines de l'entreprise du monde entier.</p>
<p>
  <strong>L'artiste.</strong></p>
<p>Julie Mehretu est une artiste peintre américaine de renommée
  mondiale. Elle est née à Addis-Abeba, capitale de l'Éthiopie, en 1970.
  Avec sa famille, elle s'est installée aux États-Unis à l'âge de sept
  ans. Elle vit et travaille à New York et à Berlin.</p>
<p>La pratique de Mehretu en peinture, dessin et gravure engage le
  spectateur dans une articulation visuelle dynamique de l'expérience
  contemporaine, une représentation du comportement social et la
  psychogéographie de l'espace en explorant les palimpsestes de
  l'histoire, du temps géologique à une phénoménologie moderne du social.</p>
<p>Mehretu a obtenu sa licence au Kalamazoo College dans le Michigan, a
  passé une année à l'étranger à l'université Cheikh Anta Diop à Dakar,
  au Sénégal, et a obtenu sa maîtrise en beaux-arts avec mention à la
  Rhode Island School of Design en 1997. Julie Mehretu a reçu de
  nombreux prix, dont le prix MacArthur (2005), le prix Berlin : Guna S.
  Mundheim Fellowship à l'Académie américaine de Berlin (2007) et le
  U.S. Department of State Medal of Arts Award (2015). Une exposition de
  mi-carrière de Mehretu a récemment été présentée au LACMA (Los
  Angeles), au High Museum (Atlanta), au Whitney Museum of American Art
  (New York) et au Walker Museum of Art (Minneapolis) de 2019 à 2023. Sa
  plus grande exposition solo européenne à ce jour, intitulée
  "Ensemble", a ouvert ses portes le 17 mars 2024 au Palazzo
  Grassi de Venise.</p>
<p>Mehretu est membre de l'Académie américaine des arts et des lettres,
  de l'Académie américaine des arts et des sciences et de la National
  Academy of Design. La galerie Marian Goodman la représente dans le
  monde entier. Elle expose également avec White Cube, à Londres, et
  Carlier Gebauer, à Berlin.</p>
<p>
  <strong>Déclaration du jury du 20e BMW Art Car.</strong></p>
<p>Julie Mehretu a été sélectionnée à l'unanimité en 2018 par un jury
  composé de représentants de haut rang du monde de l'art international
  afin de concevoir la 20<sup>ème</sup> BMW Art Car. Le jury comprend
  des conservateurs et des directeurs de musée renommés de différents
  pays, notamment Koyo Kouoh, directeur exécutif et conservateur en
  chef, Zeitz MOCAA, Cape Town ; Hans-Ulrich Obrist, directeur
  artistique des Serpentine Galleries, Londres ; et Cecilia Alemani,
  Donald R. Mullen, Jr. directeur et conservateur en chef, High Line
  Art, New York.</p>
<p>À l'occasion de la première mondiale de la BMW Art Car conçue par
  Julie Mehretu à Paris, les membres du jury ont publié la déclaration
  suivante : « Nous sommes ravis de la BMW Art Car de Julie ! Okwui
  Enwezor avait déjà inventé l'expression "Dynamisme dans la
  forme" lors de notre session de jury et rien ne s'applique mieux
  à la voiture de course BMW M Hybrid V8. La première œuvre
  tridimensionnelle de Julie combine son esthétique et son langage
  formel avec l'idée du glitch et du flou, transformant la vitesse en
  une expérience viscérale. Cet espace énergique est aussi féroce et
  compétitif dans la course qu'il est ambitieux en tant que terrain de
  jeu créatif de l'imagination. Il rend non seulement hommage aux
  voitures d'art de Jenny Holzer et Frank Stella, mais tisse également
  une toile visuelle allant de Mad Max aux graffitis et à l'art de la
  rue, qui est unique dans la série des BMW Art Cars ».</p>
<p>
  <strong>La BMW M Hybrid V8.</strong></p>
<p>La toile de la 20<sup>ème</sup> BMW Art Car est la BMW M Hybrid V8.
  La nouvelle voiture de course de BMW M GmbH est dotée d'un système de
  transmission hybride électrique d'environ 640 ch, alimenté par un
  moteur V8 de 4,0 litres assisté d'un moteur électrique (vitesse
  maximale : jusqu'à 345 km/h ou 215 mph, selon le tracé du circuit).</p>
<p>Lors des courses officielles du Championnat du monde d'endurance de
  la FIA de cette année, la BMW M Hybrid V8 se mesurera à une
  concurrence de haut niveau dans la catégorie Hypercars. La voiture
  participera également aux 24 heures du Mans - le premier prototype BMW
  M Motorsport à le faire depuis la BMW V12 LMR, qui a remporté la
  course classique en 1999.</p>
<p>
  <strong>La BMW Art Car Collection.</strong></p>
<p>Des artistes de renom du monde entier participent au programme BMW
  Art Car depuis 1975. L'initiative revient au pilote automobile
  français et amateur d'art Hervé Poulain, qui, avec Jochen Neerpasch,
  alors responsable du sport automobile chez BMW, a demandé à son ami
  artiste Alexander Calder de peindre une voiture. Le résultat fut une
  BMW 3.0 CSL, qui participa aux 24 heures du Mans en 1975 et devint
  l'une des voitures préférées du public.</p>
<p>C'est ainsi qu'est née la BMW Art Car Collection. Dans les années qui
  ont suivi, des artistes de renom tels que Frank Stella, Roy
  Lichtenstein, Andy Warhol, Robert Rauschenberg, Esther Mahlangu, David
  Hockney, Jenny Holzer, Ólafur Elíasson et Jeff Koons ont enrichi la
  collection avec d'autres BMW Art Cars, chacune dans son propre style.
  Plus récemment, l'artiste multimédia chinois Cao Fei et l'artiste
  conceptuel américain John Baldessari ont chacun présenté une BMW Art
  Car basée sur la BMW M6 GT3 et GTLM respectivement en 2016 et 2017.
  Les BMW Art Cars ne sont pas seulement présentées à leur domicile ; le
  BMW Museum de Munich, mais sont régulièrement exposées dans le monde
  entier dans le cadre d'expositions internationales.</p>
<p>_______________________________________________________</p>
<p>
  <strong>A propos du BMW Group</strong></p>
<p>Avec ses quatre marques BMW, MINI, Rolls-Royce et BMW Motorrad, le
  groupe BMW est le premier constructeur mondial d'automobiles, de
  motos, de services financiers et de mobilité haut de gamme. Le réseau
  de production de BMW Group comprend plus de 30 sites de production
  dans le monde entier ; l'entreprise dispose d'un réseau de vente
  mondial dans plus de 140 pays.</p>
<p>En 2023, BMW Group a vendu plus de 2,55 millions de véhicules et plus
  de 209 000 motos dans le monde. Le bénéfice avant impôt pour
  l'exercice 2023 s'est élevé à 17,1 milliards d'euros pour un chiffre
  d'affaires de 155,5 milliards d'euros. Au 31 décembre 2023, le BMW
  Group employait 154 950 personnes.</p>
<p>Le succès du BMW Group a toujours été construit sur une réflexion à
  long terme et d’actions responsables. L'entreprise a fixé très tôt le
  cap pour l'avenir et place systématiquement la durabilité et la
  gestion efficace des ressources au cœur de son orientation
  stratégique, de sa chaîne d'approvisionnement, des fins de phases
  d'utilisations des produits et de la production.</p>
<p>
  <a href="http://www.bmwgroup.com">www.bmwgroup.com</a>    </p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a>  </p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a>  </p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a>  </p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a>   </p>
<p>LinkedIn: <a href="https://www.linkedin.com/company/bmw-group/">https://www.linkedin.com/company/bmw-group/</a></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Cultural Engagement,Art Car]]></category>
            <pubDate>Tue, 21 May 2024 20:00:00 +0200</pubDate>
            <pp:lastModified>Tue, 21 May 2024 18:00:00 +0000</pp:lastModified>
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                        <title>Quand l&#039;art et l&#039;innovation fusionnent : La BMW i5 Flow NOSTOKANA.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/quand-lart-et-linnovation-fusionnent--la-bmw-i5-flow-nostokana/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/quand-lart-et-linnovation-fusionnent--la-bmw-i5-flow-nostokana/</guid><pp:caseid>793468</pp:caseid><pp:summary><![CDATA[+++ Hommage à la BMW Art Car par Esther Mahlangu +++ Première mondiale à Frieze Los Angeles +++ La technologie de changement de couleur réinterprète les ornements distinctifs +++ Des couleurs et des motifs complexes illustrent le potentiel futur des véhicules personnalisés +++]]></pp:summary><description><![CDATA[<div class="imported-article"><div>
  <p>
    <strong>Munich/Los Angeles.</strong> The BMW Group presents a fusion
    of art and innovation at the Frieze Los Angeles art fair in the form
    of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines
    colour-change technology developed by BMW with the artistic language
    of South African artist Esther Mahlangu. The designer piece, with
    sections of attached film that can be electronically animated,
    embodies the latest development in colour-change technology for
    vehicle surfaces in cooperation with E Ink. The BMW i5 Flow
    NOSTOKANA celebrates its world premiere at the fair opening on 29
    February. The contemporary tribute recalls the BMW Art Car designed
    by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honours the history
    of the BMW brand and continues the story of our global cultural
    engagement in a unique way. It combines art and design through
    progressive technology. Here, technology itself becomes art,” says
    Adrian van Hooydonk, head of BMW Group Design.<br />
    <br />In 1991, Mahlangu designed the 12th BMW Art Car, based on a
    BMW 525i – becoming the first woman and first African artist to do
    so. “Her art inspired me years ago, back when the concept of colour
    change on a car was just an idea in my head,” says Stella Clarke,
    Research Engineer Open Innovations at the BMW Group. „Now, being
    able to realise this idea, and work with Esther Mahlangu, is
    absolutely surreal.” The 88-year-old artist’s signature colours and
    geometric patterns are perfect for bringing the innovative Flow
    technology to life in the BMW i5. The versatility of the
    electrophoretic colour changes makes the fully-electric sedan a
    dynamic work of art. “It is fascinating to me to see how modern
    technology can expand my art and make it accessible to a completely
    new audience,” says Mahlangu.<br />
    <br />
    <strong>Mahlangu’s art meets cutting-edge
    technology.<br /></strong>In the BMW i5 Flow NOSTOKANA, which is
    named after Mahlangu’s first son, sections of film that can be
    electronically animated are applied, with two strips each across the
    roof, bonnet and rear section, as well as the vehicle’s sides. Like
    an e-book reader, there are several million microcapsules in each E
    Ink film. The structure and arrangement of the colour particles they
    contain can be changed by applying an electric voltage. This allows
    the typical colours and patterns of Mahlangu’s art to be generated
    in constantly changing compositions.<br />
    <br />The animations are also accompanied by an equally
    extraordinary sound, specially composed by Renzo Vitale, the BMW
    Group's Creative Director, Sound, for the BMW i5 Flow NOSTOKANA. To
    combine the soundscape of the BMW brand with that of the South
    African Ndebele culture, Vitale used sequences from Mahlangu’s
    voice, as well as the sound of the feather brushes she used for
    painting. These were combined with sounds produced by the colour
    pencils employed in the BMW design studio and the acoustic signal
    heard as feedback when operating the BMW i5’s touch display. This
    created a sound mix that starts off softly at the beginning of each
    colour change and increases in intensity as the animation progresses.<br />
    <br />To accurately recreate every detail of the complex
    ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349
    sections of film, each of which can be individually controlled. The
    laser cutting process used to trim the film and the electronic
    control design were developed in partnership with E Ink. The
    adaptation of the technology for curved surfaces, as well as the
    programmed animations, are all BMW Group in-house developments.<br />
    <br />Overall, colour-change technology is developing rapidly. The
    BMW iX Flow featuring E Ink presented in 2022 had the ability to
    switch from white to black at the push of a button. This was
    followed just one year later by the first multi-coloured
    implementation. The 240 sections of film applied to BMW i Vision Dee
    were able to display up to 32 colours. This latest phase of
    development now enables even more colours and patterns. At the same
    time, the sections of the film are more robust – which could make
    potential future series production easier. However, for the time
    being, the BMW i5 Flow NOSTOKANA will remain one of a kind.<br />
    <br />
    <strong>Tribute to a pioneering artist and her
    work.<br /></strong>As a globally respected artist, Esther Mahlangu
    is known for her Ndebele paintings, whose ornamentation originally
    symbolised major events or festive occasions. Mahlangu separated the
    designs from their original meaning and transferred them for the
    first time to canvas, carpets and everyday objects, thus preserving
    them for the future. The BMW i5 Flow NOSTOKANA is now reinterpreting
    this artistic language.<br />
    <br />In presenting this designer car at Frieze Los Angeles, BMW
    continues its long-standing cooperation with the renowned art fair.
    At the same time, the BMW Art Car that formed the basis for this
    tribute will also be on display in South Africa for the first time
    in over 30 years as part of the exhibition hosted by the Iziko
    Museums of South Africa and the BMW Group in Cape Town <em>“Then I
      Knew I Was Good at Painting”: Esther Mahlangu. A
    Retrospective. </em>The exhibition, which runs until 11 August 2024,
    honours the life’s work of one of South Africa’s most influential
    artists and cultural ambassadors.<br />
    <br />In Los Angeles, BMW will once again be presenting Frieze Music
    in collaboration with Frieze. Since 2019, the joint initiative
    between the two partners has brought together a large group of
    musicians at the intersection of music and art. The event’s return
    to Los Angeles will be celebrated on 29 February with a live
    performance by Sudan Archives at the Hammer Museum.<br />
    <br />
    <br />If you have any questions, please contact:<br />
    <br />
    <strong>BMW Group Corporate Communications<br />
      <br /></strong>Steven Woerns<br />Press spokesperson, BMW Group
    Design<br />Telephone: +49-151-601-16992<br />Email: Steven.Woerns@bmw.com<br />
    <br />Prof. Dr. Thomas Girst<br />Head of BMW Group Cultural
    Engagement<br />Telephone: +49-89-382-24753<br />Email: Thomas.Girst@bmwgroup.com</p></div>
<h4>CO2 EMISSIONS & CONSUMPTION.</h4>
<div>
  <p>BMW i5 eDrive40:<br />Power consumption combined in WLTP cycle:
    18.9 - 15.9 kWh/100 km<br />Electric range in WLTP cycle: 497 – 582 km</p></div><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Cultural Engagement,BMW i,Sedan,Design,G60,i5,Product,BMW]]></category>
            <pubDate>Thu, 29 Feb 2024 19:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 29 Feb 2024 18:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/1d87e733-66f2-44c9-bb96-5fbb28599fee/500_P90539545_highRes_bmw-i5-flow-nostokan.jpg?10000" length="0" type="image/jpg" />
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                        <title>L&#039;artiste de classe mondiale Julie Mehretu créera la 20ème BMW Art Car. Le lien traditionnel entre la course automobile et l&#039;art se renforce avec le départ de la BMW M Hybrid V8 aux 24 heures du Mans en 2024.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/lartiste-de-classe-mondiale-julie-mehretu-creera-la-20eme-bmw-art-car-le-lien-traditionnel-entre-la-course-automobile-et-lart-se-renforce-avec-le-depart-de-la-bmw-m-hybrid-v8-aux-24-heures-du-mans-en-2024/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/lartiste-de-classe-mondiale-julie-mehretu-creera-la-20eme-bmw-art-car-le-lien-traditionnel-entre-la-course-automobile-et-lart-se-renforce-avec-le-depart-de-la-bmw-m-hybrid-v8-aux-24-heures-du-mans-en-2024/</guid><pp:caseid>793313</pp:caseid><pp:summary><![CDATA[BMW a annoncé aujourd'hui au Solomon R. Guggenheim Museum de New York une collaboration avec la célèbre artiste new-yorkaise Julie Mehretu pour la création de la 20ème BMW Art Car. Julie Mehretu a été choisie à l'unanimité par un jury international composé de directeurs de musées et de curateurs. Elle disposera d'une totale liberté de création pour concevoir le prochain élément de la légendaire collection de "rolling sculptures" de BMW. Ci-dessous le communiqué de presse complet en anglais.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>BMW a annoncé aujourd'hui au Solomon R. Guggenheim Museum de
    New York une collaboration avec la célèbre artiste new-yorkaise
    Julie Mehretu pour la création de la 20ème BMW Art Car. Julie
    Mehretu a été choisie à l'unanimité par un jury international
    composé de directeurs de musées et de curateurs. Elle disposera
    d'une totale liberté de création pour concevoir le prochain élément
    de la légendaire collection de "rolling sculptures" de
    BMW. Ci-dessous le communiqué de presse complet en anglais. </strong></p>
<p>
  <strong>//</strong></p>
<p>
  <strong>Munich/New York.</strong> BMW announced a collaboration today
  at the Solomon R. Guggenheim Museum in New York City with
  internationally renowned New York-based artist Julie Mehretu to create
  the 20th BMW Art Car. Mehretu was unanimously chosen by an
  international jury of museum directors and curators, and will be given
  total creative freedom to design the next instalment in BMW’s
  legendary collection of ”rolling sculptures”. BMW will enter Mehretu’s
  BMW M Hybrid V8 Art Car in the 24 Hour race of Le Mans in June 2024.
  This continues an almost 50-year tradition that has delighted not only
  motorsport enthusiasts but anyone into design or the arts, technology
  and mobility. Since 1975, artists such as Alexander Calder, Frank
  Stella, Roy Lichtenstein, Andy Warhol, Jenny Holzer, Jeff Koons, Cao
  Fei, and John Baldessari have created racing cars for BMW.</p>
<p>“I've loved cars for most of my life, as toys, as objects, as
  possibilities. It is from that space that I'm really excited to be
  working on the next BMW Art Car more than anything,” stated Julie
  Mehretu. “The thrill of the speed, the 24 Hour race of Le Mans and
  what is possible to invent in hybrid and fully electric vehicles as
  future modes of play and pushing ahead into new terrains of
  transportation and motorsports.”</p>
<p>”The BMW Art Car Collection is a central element of our global
  cultural commitment, which has been in place for more than 50
  years," said Ilka Horstmeier, Member of the Board of Management
  of BMW AG, Human Resources and Real Estate, at the presentation in New
  York. ”The combination of technology and art, of design and motorsport
  sparks a timeless fascination. I have admired Julie Mehretu's work for
  many years. I am particularly pleased that our cooperation will have a
  lasting cultural impact beyond the vehicle she has designed,
  especially in Africa.”</p>
<p>
  <strong>An artistic concept beyond the car: Translocal Media Workshop
    Series in 2025<br /></strong>The collaboration between BMW and Julie
  Mehretu will not only leave its mark on the Le Mans racetrack.</p>
<p>There are far and few spaces on the continent of Africa where artists
  can convene, exchange, and experiment in ways that foster
  collaboration across local contexts. Julie Mehretu and Mehret
  Mandefro, Emmy-nominated producer, writer and co-founder of the
  Realness Institute which aims to strengthen the media ecosystem across
  Africa, will host a series of gatherings in eight African cities over
  the course of nine months to open up space for artists to meet,
  exchange, and collaborate in translocal ways. These workshops have the
  sole intention of opening up a forum for the artists to consider new
  pathways to implementing just civic futures in their respective local
  communities and harness the power of the translocal collective.</p>
<p>The methodology of these workshops is based on the Exodus Media
  Workshop (EMW) which is an arts education laboratory initiated by
  Denniston Hill that focuses on the inter-dependent inventions of image
  making and representation in the media. The workshop begins from the
  shared intention that we must disentangle self-being from its mediated
  depiction, and that our identities can be reclaimed and reshaped by
  our own standards.</p>
<p>The outcome and results of the workshops will be presented together
  with the 20th BMW Art Car at the Zeitz Museum of Contemporary Art
  Africa in Cape Town in 2025.</p>
<p>
  <strong>The artist.<br /></strong>Julie Mehretu was born in Addis
  Ababa, the capital city of Ethiopia, in 1970. Together with her family
  she moved to the USA at the age of seven. She received her B.A. from
  Kalamazoo College, Michigan, graduated from The Rhode Island School of
  Design with a Masters of Fine Arts degree in 1997, and also spent a
  year studying at Cheikh Anta Diop University, Dakar Senegal. In
  exploring palimpsests of history, from geological time to a modern-day
  phenomenology of the social, her paintings, prints and drawings engage
  the viewer in a dynamic visual articulation of contemporary
  experience, a depiction of social behavior and the psychogeography of space. </p>
<p>Mehretu has been running a studio in New York since 1999. She has
  received numerous awards for her work, including the MacArthur Award
  and the US Department of State Medal of Arts Award. A representative
  survey of her work has been exhibited at LACMA (Los Angeles), the High
  Museum (Atlanta), the Whitney Museum of American Art (New York), and
  the Walker Museum of Art (Minneapolis) from 2019 to 2023. In 2021,
  Julie Mehretu became a member of the American Academy of Arts and
  Sciences and the National Academy of Design.</p>
<p>Julie Mehretu is represented globally by Marian Goodman Gallery, and
  also exhibits with White Cube, London, and Carlier Gebauer, Berlin.</p>
<p>
  <strong>Statements of the jury. Unanimous
  nomination.<br /></strong>Julie Mehretu was unanimously chosen to
  design the 20<sup>th</sup> BMW Art Car in 2018 by an international
  jury from the art world with an outstanding reputation based on their
  experience and expertise in leading positions at major museums and
  galleries. It is composed of the following personalities:</p>
<ul>
  <li>Cecilia Alemani, Donald R. Mullen, Jr. Director and Chief Curator,
    High Line Art, New York</li>
  <li>Richard Armstrong, Director, Solomon R. Guggenheim Museum and
    Foundation, New York</li>
  <li>Anton Belov, Director, Garage Museum of Contemporary Art, Moscow</li>
  <li>Anita Dube, artist and curator Kochi-Muziris-Biennale 2018</li>
  <li>Yilmaz Dziewior, Director, Museum Ludwig, Cologne</li>
  <li>Okwui Enwezor (1963 – 2019), former Director, Haus der Kunst, Munich </li>
  <li>Massimiliano Gioni, Edlis Neeson Artistic Director, New Museum,
    New York</li>
  <li>Madeleine Grynsztejn, Pritzker Director, Museum of Contemporary
    Art Chicago</li>
  <li>Koyo Kouoh, Executive Director and Chief Curator, Zeitz MOCAA,
    Cape Town</li>
  <li>Matthias Mühling, Director, Städtische Galerie im Lenbachhaus und
    Kunstbau, Munich</li>
  <li>Hans-Ulrich Obrist, Artistic Director, Serpentine Galleries, London</li>
  <li>Hervé Poulain, Initiator BMW Art Car Collection and CEO Artcurial</li>
  <li>Stephanie Rosenthal, Director, Guggenheim Abu Dhabi</li></ul>
<p>Madeleine Grynsztejn, Pritzker Director, Museum of Contemporary Art
  Chicago:<br />“Julie Mehretu is the perfect artist for this early 21st
  century. To merge her work with the shape and form of a speeding
  vehicle is really an alignment of perfection. For years, Julie has
  painted speed and for a long time worked very successfully at scale.
  This means to me that she will be able to create a form that you can
  see from a distance because with many of her large commissions, you
  need to back up to really enjoy them. She has an understanding of
  space and speed that is a perfect partner to the BMW Art Car.”</p>
<p>Koyo Kouoh, Executive Director and Chief Curator, Zeitz MOCAA, Cape
  Town: <br />“I think that Julie Mehretu’s practice combines a
  sprawling visuality with a political background. She will be the
  perfect artist to really moderate this tension about race, technology,
  car, velocity and bring it into a form that is legible for the wider public.”</p>
<p>Okwui Enwezor (1963 - 2019), former Director, Haus der Kunst,
  Munich:<br />“Julie Mehretu’s work incapsulates different questions of
  movement. She expresses <strong>dynamism within a form</strong>. It is
  a very clear and sound understanding of how the object acts in space.
  And I think this really makes it a very exciting proposition to have
  an artist of her calibre who has the long-standing experience to take
  on this project.”</p>
<p>Hans Ulrich Obrist, Artistic Director, Serpentine Galleries,
  London:<br />“Julie Mehretu creates paintings which very often go
  beyond the canvas. Her practice is very interdisciplinary and of
  course, that’s exactly what will happen with the BMW Art Car. The
  artists do not just develop ideas alone in their studio, but in
  dialogue with many people in the company and particularly with the
  engineers, the inventors and the designers.”</p>
<p>Cecilia Alemani, Donald R. Mullen, Jr. Director and Chief Curator,
  High Line Art, New York:<br />“I think Julie is a wonderful artist who
  has been able to bring the three-dimensionality of our reality into
  the two-dimensionality of paintings and flat surfaces. She is someone
  that has been looking at our cities, the speed of our culture, vectors
  and velocity and these are all themes that resonate with the BMW Art
  Car. Her project for the BMW Art Car will be compelling and bring
  together all these aspects into this wonderful platform.”</p>
<p>Stephanie Rosenthal, Director, Guggenheim Abu Dhabi:<br />“Julie
  Mehretu is mainly known for large-scale two-dimensional works which
  are based on speed, space, creating and imagining space. And so now
  working with the BMW Art Car really will extend, I think, her
  experience of working with a three-dimensional object and kind of
  implementing her idea of space, and also probably become a form of
  futurist architecture exploring technology. And, therefore, I think
  she’s a brilliant pick.”</p>
<p>
  <strong>The BMW M Hybrid V8.<br /></strong>The canvas for the 20th BMW
  Art Car is the BMW M Hybrid V8. BMW M GmbH's new competition car in
  endurance racing features a hybrid drive system with around 640 hp,
  whose 4.0-liter V8 engine is supported by an electric motor (max
  speed: up to 345 kph/215 mph, depending on track layout). This makes
  the prototype race car, which weighs just 1,030 kilograms, the poster
  child for typical M performance and the fascination with electrified drives.</p>
<p>The BMW M Hybrid V8 is currently competing successfully in the GTP
  (Grand Touring Prototype) class of the North American IMSA endurance
  racing series. BMW M Motorsport will also return to the FIA World
  Endurance Championship in the 2024 season. In the races for the
  official FIA World Endurance Championship, the BMW M Hybrid V8 will
  face top-class competition in the Hypercars category. This means that
  the BMW M Hybrid V8 will also be competing in the 24 Hours of Le Mans
  – the first BMW M Motorsport prototype since the BMW V12 LMR won the
  classic in 1999.</p>
<p>
  <strong>The BMW Art Car Collection.<br /></strong>Since 1975, renowned
  artists from all over the world have been designing BMW Art Cars. The
  initiative came from French racing driver and art lover Hervé Poulain,
  who, in collaboration with then Head of BMW Motorsport Jochen
  Neerpasch, asked his artist friend Alexander Calder to paint an
  automobile. The result was a BMW 3.0 CSL that competed in the 24 Hours
  of Le Mans in 1975, where it became a crowd favorite. This was the
  birth of the BMW Art Car Collection.</p>
<p>In the years that followed, renowned artists such as Frank Stella,
  Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, Esther Mahlangu,
  David Hockney, Jenny Holzer, Ólafur Elíasson and Jeff Koons added
  further BMW Art Cars to the collection, each in their own individual
  style. Most recently, Chinese multimedia artist Cao Fei and American
  John Baldessari each presented a BMW Art Car based on the BMW M6 GT3
  in 2016 and 2017. The BMW Art Cars are not only shown at their home,
  the BMW Museum in Munich, but also travel around the world as part of
  international exhibitions.</p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Cultural Engagement,Art Car]]></category>
            <pubDate>Thu, 29 Jun 2023 01:15:00 +0200</pubDate>
            <pp:lastModified>Wed, 28 Jun 2023 23:15:00 +0000</pp:lastModified>
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                        <title>BMW M2 by FUTURA 2000 : Trois versions exclusives et une édition limitée de la BMW M2 Competition.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-m2-by-futura-2000--trois-versions-exclusives-et-une-edition-limitee-de-la-bmw-m2-competition/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-m2-by-futura-2000--trois-versions-exclusives-et-une-edition-limitee-de-la-bmw-m2-competition/</guid><pp:caseid>793223</pp:caseid><pp:summary><![CDATA[L’éminent artiste contemporain international FUTURA 2000 concevra trois modèles uniques et originaux en plus d’une édition limitée de la BMW M2 Competition.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Munich. BMW M as contemporary art – in the wake of the further
  development of BMW Individual, the BMW M GmbH will be presenting its
  latest collaboration: a multi-tiered project with eminent
  international contemporary artist FUTURA 2000; the partnership will
  debut at Frieze Los Angeles 2020. In this collaboration, FUTURA 2000,
  who is known for his mastery of color, concentric forms, and
  kinetic composition, will create three exclusive and unique versions
  of the BMW M2 Competition (combined fuel consumption: 10.0 l/100 km;
  combine CO2 emissions: 227 g/km) in his unmistakable style, whilst
  also designing a limited-edition of the BMW M2 Competition which is
  scheduled for public purchase in June 2020. One of the hand-painted
  BMW M2 by FUTURA 2000 vehicles will celebrate its world premiere at
  the second Frieze Los Angeles—being held at the Paramount Pictures
  Studios in Hollywood from 13 to 16 February.</p>
<p>“The BMW M2 Competition is dynamic, extroverted and, to a certain
  degree, pleasantly provocative. I consider it a great honour to be
  able to add a special touch to this vehicle,” says FUTURA 2000. Markus
  Flasch, CEO BMW M GmbH, adds:  "We are very proud of having been
  able to gain such an internationally well-known artist as FUTURA 2000
  for the collaboration on the three unique one-offs of the  BMW M2
  Competition. I’m already looking forward very much to seeing how he
  transforms our M2 into the edition intended for our customers. With
  his unique, constructive and rebellious style, Futura is perfectly
  suited to a young and wild automobile such as the BMW M2 Competition."</p>
<p>The artist will work extensively on the three unique versions of the
  BMW M2 by FUTURA 2000 both on the exterior and in the interior. The
  limited-production models will also bear his unique signature. The
  trim strips on the instrument panel and the centre console of each
  vehicle boast a special, individually created FUTURA 2000 design. The
  bi-coloured, Dakota leather M sports seats in black and ivory white
  feature polar blue contrast stitching. In addition, the interior
  package includes an M Alcantara leather-clad sports steering wheel
  with a grey 12 o’clock marking and special door sill trims bearing the
  consecutive limited-edition number and a Futura signature. From the
  outside, the BMW M2 Edition designed by FUTURA 2000* is recognisable
  by the painted surfaces on the front and rear aprons and the side
  sills. Moreover, each car is fitted with 19-inch jet black light alloy wheels.</p>
<p>Frieze Los Angeles joined Frieze New York, Frieze London and Frieze
  Masters at the forefront of the international art fair calendar last
  year, celebrating Los Angeles’ position as a global arts center and
  destination. The annual contemporary art fair features around 70
  L.A.-based and international galleries, alongside a site-specific
  program of talks, music and commissioned artist projects organized in
  collaboration with leading curators. Frieze Los Angeles is led by
  Victoria Siddall, Director, Frieze Fairs, and Bettina Korek, Executive
  Director, Frieze Los Angeles.</p>
<p>In celebration of their long-term partnership, BMW partners with
  Frieze to present Frieze Music, co-curated by writer and curator Kevin
  McGarry and Hans Ulrich Obrist, Artistic Director, Serpentine
  Galleries London, in association with NeueHouse. The event will
  feature Moses Sumney, Caroline Polachek, Zsela as well as DJ Uwuqi and
  takes place on Friday, 14 February, at 9 p.m. at NeueHouse Hollywood.</p>
<p>Soho House and BMW i will host an art talk on Wednesday, 12 February,
  where contemporary artist FUTURA 2000 and rapper Lupe Fiasco will talk
  about “Sights and Sounds”, moderated by writer Arty Nelson. As always,
  the joint event focusses on the fertile ground between art, innovation
  and design and is followed by a cocktail reception. As part of an
  ongoing collaboration, Soho House and BMW i have co‑created an
  international program of events and experiences focusing on art,
  innovation and design throughout Soho House locations across the world.</p>
<p>FUTURA 2000, born Leonard Hilton McGurr, established himself as a
  pioneer when graffiti met the formal gallery ecosystem in the 1980s.
  He quickly became known for his radical approach in the street,
  introducing abstraction to an entirely letter based discipline, and
  found himself as part of a wider art movement that included the likes
  of Jean-Michel Basquiat, Keith Haring, Dondi White, and <a name="_Hlk31959852"></a>Rammellzee. Aside from his decades long career
  as a contemporary artist, he has achieved great success as a
  commercial artist, being commissioned by the likes of several
  well-known brands.</p>
<p>With the one-offs and the BMW M2 Edition designed by FUTURA 2000*,
  the BMW M GmbH is setting trends both in the high-performance vehicle
  sector and the art scene alike. The BMW M2 Competition is a truly
  successful model for the BMW M GmbH. The high-performance athlete
  positioned in the premium compact class is powered by a dual-charged,
  straight six-cylinder with M TwinPower Turbo Technology and 302 kW
  (410 hp), and was again the best-selling BMW M automobile and most
  popular model in its segment in 2019. In the readers’ voting for the
  “sportiest cars of 2019” held by the magazine “sport auto”, the
  BMW M2 Competition asserted itself in the category “Coupes up to
  75,000 Euros” and clinched the “sport auto” Award 2019 with 32.1
  percent of the votes and clearly ahead of the competition. </p>
<p>* specific parts are individually hand painted, the final look and
  layout can be slightly different than shown in the pictures.</p>
<p>
  <strong>CO2 EMISSIONS & CONSUMPTION.</strong></p>
<p>BMW M2 Competition (combined fuel consumption: 10.0 l/100 km; combine
  CO2 emissions: 227 g/km).</p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Cultural Engagement,M2,Product,BMW M]]></category>
            <pubDate>Thu, 13 Feb 2020 23:30:00 +0100</pubDate>
            <pp:lastModified>Thu, 13 Feb 2020 22:30:00 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3240/b75e1e9b-8baf-441f-9dac-9f7a9e8b526e/P90382415_highRes_bmw-m2-by-futura-200.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90382415_highRes_bmw-m2-by-futura-200.jpg]]></pp:imageTitle></item><item>
                        <title>BMW rencontre FUTURA 2000 : Trois versions uniques et une édition limitée pour la BMW M2 Competition.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-rencontre-futura-2000--trois-versions-uniques-et-une-edition-limitee-pour-la-bmw-m2-competition/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-rencontre-futura-2000--trois-versions-uniques-et-une-edition-limitee-pour-la-bmw-m2-competition/</guid><pp:caseid>793230</pp:caseid><pp:summary><![CDATA[À l'occasion de la foire Frieze Los Angeles 2020, BMW M présentera une collaboration complète avec l'artiste contemporain international iconique FUTURA 2000.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> In the wake of the further development of BMW
  Individual, BMW M GmbH will be presenting its latest collaboration, a
  multi-tiered project with eminent international contemporary artist
  FUTURA 2000. The partnership will debut at Frieze Los Angeles 2020. In
  this collaboration, FUTURA 2000, who is known for his mastery of
  colour, concentric forms, and kinetic composition, will create three
  exclusive and unique versions of the BMW M2 Competition (combined fuel
  consumption: 10.0 l/100 km; combined CO2 emissions: 227 g/km) in his
  unmistakable style, whilst also designing a limited-edition series of
  the BMW M2 Competition which is scheduled for public purchase in June
  2020. One of the hand-painted BMW M2 by Futura vehicles will celebrate
  its world premiere at the second Frieze Los Angeles – being held at
  the Paramount Pictures Studios in Hollywood from 13 to 16 February.</p>
<p>FUTURA 2000, born Leonard Hilton McGurr, established himself as a
  pioneer when graffiti met the formal gallery ecosystem in the 1980s.
  He quickly became known for his radical approach on the street,
  introducing abstraction to an entirely letter based discipline, and
  found himself part of a wider art movement that included the likes of
  Jean-Michel Basquiat, Keith Haring, and Dondi White. Aside from his
  decades-long career as a contemporary artist, he has achieved great
  success as a commercial artist, collaborating with several well-known brands.</p>
<div> </div>
<p>With the unique BMW M2 by Futura and the BMW M2 Edition Futura,
  BMW M GmbH is setting trends both in the high-performance vehicle
  sector and the art scene.</p>
<p> </p>
<p>
  <strong>About Futura 2000</strong></p>
<p>FUTURA 2000, born Leonard Hilton McGurr, became a pioneer when
  graffiti met the formal gallery ecosystem in the 1980s. Known for his
  radical approach in the street, he introduced abstraction to an
  entirely letter-based discipline. His work caught attention in the
  1980s, and he found himself as part of a wider art movement that
  included the likes of Jean-Michel Basquiat, Keith Haring, and Dondi
  White. Entirely self-taught in what he calls “the subway school”,
  FUTURA 2000 has been compared to Kandinsky for his mastery of colour,
  concentric forms, and kinetic composition—and friends Basquiat, Kenny
  Scharf, and Rammellzee for his progressiveness and of-the moment dynamism.</p>
<p>Radical then, his methodology can now be viewed over a span of
  decades as something consummately pure. When compared to many street
  artists who have come along since its seminal moment in the 1980s New
  York, FUTURA 2000’s work still stands apart for its subtlety, use of
  white space, and elemental quality. Insight and proficiency have kept
  him relevant for 40+ years with no signs of slowing down. He has also
  achieved great success as a commercial artist, having collaborated
  with several well-known brands.</p>
<p> </p>
<p>
  <strong>About BMW Group Cultural Engagement</strong></p>
<p>For almost 50 years now, the BMW Group has initiated and engaged in
  over 100 cultural cooperations worldwide. The company places the main
  focus of its long-term commitment on contemporary and modern art,
  classical music and jazz as well as architecture and design. In 1972,
  three large-scale paintings were created by the artist Gerhard Richter
  specifically for the foyer of the BMW Group’s Munich headquarters.
  Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
  Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
  2016 and 2017, female artist Cao Fei from China and American John
  Baldessari created the next two vehicles for the BMW Art Car
  Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
  Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
  London, the company also partners with leading museums and art fairs
  as well as orchestras and opera houses around the world. As part of
  its art programme “Muse”, Rolls-Royce partners for the initiative “The
  Dream Commission” with two internationally esteemed art institutions.
  Together with Fondation Beyeler and Serpentine Galleries, emerging and
  established artists are invited to submit a moving-image work that
  delivers an immersive sensory experience. The artists are nominated
  and chosen by renowned personalities of the art world like Daniel,
  Birnbaum, Hans Ulrich Obrist, Cao Fei, and Theodora Vischer. BMW Group
  takes absolute creative freedom in all its cultural activities for
  granted – as this initiative is as essential for producing
  groundbreaking artistic work as it is for major innovations in a
  successful business.</p>
<p> </p>
<p>Further information: <a href="https://www.bmwgroup.com/culture">www.bmwgroup.com/culture</a>
  and <a href="https://www.bmwgroup.com/culture">www.bmwgroup.com/culture/overview</a></p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises 31 production and assembly
  facilities in 15 countries; the company has a global sales network in
  more than 140 countries.</p>
<p>In 2019, the BMW Group sold over 2,520,000 passenger vehicles and
  more than 175,000 motorcycles worldwide. The profit before tax in the
  financial year 2018 was € 9.815 billion on revenues amounting to
  € 97.480 billion. As of 31 December 2018, the BMW Group had a
  workforce of 134,682 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>LinkedIn: <a href="https://www.linkedin.com/company/bmwgroup/">https://www.linkedin.com/company/bmwgroup/</a></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Cultural Engagement,M2,F87,Product,BMW M]]></category>
            <pubDate>Thu, 30 Jan 2020 08:47:21 +0100</pubDate>
            <pp:lastModified>Thu, 30 Jan 2020 07:47:21 +0000</pp:lastModified>
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                        <title>La BMW i3 “Spaghetti Car” de l’artiste Maurizio Cattelan a été vendue au gala de la Fondation de la star Leonardo DiCaprio.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/la-bmw-i3-spaghetti-car-de-lartiste-maurizio-cattelan-a-ete-vendue-au-gala-de-la-fondation-de-la-star-leonardo-dicaprio/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/la-bmw-i3-spaghetti-car-de-lartiste-maurizio-cattelan-a-ete-vendue-au-gala-de-la-fondation-de-la-star-leonardo-dicaprio/</guid><pp:caseid>792985</pp:caseid><pp:summary><![CDATA[A l’occasion du quatrième gala annuel de la Fondation Leonardo DiCaprio (LDF) à Saint-Tropez, BMW France a eu le plaisir d’offrir une BMW i3 dessinée par Maurizio Cattelan et Pierpaolo Ferrari de TOILETPAPER, pour la vente aux enchères annuelle. Après d’intenses enchères, l’œuvre unique et néanmoins voiture électrique roulante a été acquise par un collectionneur Suisse pour la somme de € 100.000.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>A l’occasion du quatrième gala annuel de la Fondation Leonardo
  DiCaprio (LDF) à Saint-Tropez, BMW France a eu le plaisir d’offrir une
  BMW i3 dessinée par Maurizio Cattelan et Pierpaolo Ferrari de
  TOILETPAPER, pour la vente aux enchères annuelle. Après d’intenses
  enchères, l’œuvre unique et néanmoins voiture électrique roulante a
  été acquise par un collectionneur Suisse pour la somme de € 100.000.</p>
<p> </p>
<p>///</p>
<p> </p>
<p>
  <strong>Saint-Tropez/Munich. </strong>On the occasion of Leonardo
  DiCaprio Foundation’s (LDF) Fourth Annual Saint-Tropez Gala, BMW
  France had the pleasure to donate a BMW i3, designed by Maurizio
  Cattelan and Pierpaolo Ferrari of TOILETPAPER, for the yearly
  fundraising auction. After some intense bidding, the unique artwork
  and fully functioning electric vehicle went to a Swiss collector for
  the amount of €100,000.</p>
<p>The gala was hosted by LDF Founder and Chairman Leonardo DiCaprio,
  foundation CEO Terry Tamminen and the Global Fundraising Chairman
  Milutin Gatsby, honoring the Mayor of Paris, Anne Hidalgo. Event
  Chairs included Prince Albert II of Monaco, Cate Blanchett, Marion
  Cotillard, Philippe Cousteau, Penélope Cruz, Tom Hanks, Kate Hudson,
  Doutzen Kroes, Jared Leto, Tobey Maguire, Edward Norton, Emma Stone,
  Uma Thurman and Kate Winslet. Among the guests in attendance were
  Adrien Brody, Sean Penn, Taylor Hill, Iman Hamman and Gerard Butler.
  For the international guests, American artist Lenny Kravitz performed
  on site. Additionally, there was a surprise performance by Madonna.</p>
<p>Vincent Salimon, CEO BMW Group France is delighted that “our
  commitments to sustainable development and support for contemporary
  creation come together to raise funds for the Leonardo DiCaprio
  Foundation. The BMW i3 "Spaghetti Car" was created by
  Maurizio Cattelan and Pierpaolo Ferrari on the initiative of BMW
  France and the Rencontres d'Arles, BMW partnered for 8 years. The
  donation of this unique work for the Foundation's annual charity gala
  in Saint-Tropez reflects once again the company's culture: daring,
  innovating, creating in complete freedom, in a responsible and
  sustainable spirit.”</p>
<p>Auctioneer Simon de Pury, together with curator Lisa Schiff of SFA
  Advisory oversaw the sale of dozens of original works by
  internationally renowned artists such as Jeff Koons, Tracey Emin, Urs
  Fischer, Paul McCarthy, Adrian Ghenie, Rudolf Stingel and current BMW
  Art Journey recipient Max Hooper Schneider.</p>
<p>With $30 million raised so far, the auction continues online to
  benefit LDF programs. Please visit: <a href="http://www.2017ldfauction.org/en">http://www.2017ldfauction.org/en</a>.</p>
<p> </p>
<p>
  <strong>The BMW i3 “Spaghetti Car” </strong>On the occasion of the
  Rencontres d’Arles Festival of Photography in 2016, Italian artist
  Maurizio Cattelan (*1960) created a BMW i3 (60 Ah) “rolling sculpture”
  together with the photographer Pierpaolo Ferrari (*1971). In 2009
  Cattelan and Ferrari co-created TOILETPAPER, a bi-annual picture-based
  publication. For the exterior of the BMW i3, TOILETPAPER employed
  their signature style spaghetti close-up imagery. Cattelan remarked
  upon his work: “This is by far the best Spaghetti Car I have tasted!
  All those years of perfecting definitely paid off! Totally awesome!”</p>
<p>Maurizio Cattelan is considered one of the most significant artists
  of his time, with major exhibitions at international museums,
  including the Museum of Modern Art, the Centre Georges Pompidou as
  well as the Guggenheim Museum in New York. His sculpture “Him” (2001)
  sold at auction at Christie’s in 2016 in excess of $17m. Within the
  same year, he installed “America”, a solid 18-karat gold toilet in the
  Guggenheim Museum’s restroom, free of use for the public. Cattelan is
  a four-time participant of the Venice Biennial.</p>
<p>From Andy Warhol and Roy Lichtenstein to Robert Rauschenberg and Jeff
  Koons, BMW has been collaborating with artists creating Art Cars for
  almost half a century. The BMW i3 series was launched in 2014 as part
  of the BMW i brand, standing for visionary vehicle concepts and
  technologies, connected mobility services as well as a new
  understanding of premium defined by sustainability. The “Spaghetti
  Car” by TOILETPAPER is a fully functioning electric vehicle and came
  with a certificate of authenticity signed by TOILETPAPER (Maurizio
  Cattelan and Pierpaolo Ferrari) as co-creators of this unique work of art.</p>
<p> </p>
<p>For event images please refer to: <a href="https://www.picdrop.de/gettyentertainment/c3MroAQQUq">www.picdrop.de/gettyentertainment</a></p>
<p>(© Getty Images for Leonardo DiCaprio Foundation)</p>
<p>  </p>
<p> </p>
<p>
  <strong>About BMW Group’s Cultural Commitment </strong>For almost 50
  years now, the BMW Group has initiated and engaged in over 100
  cultural cooperations worldwide. The company places the main focus of
  its long-term commitment on contemporary and modern art, classical
  music and jazz as well as architecture and design. In 1972, three
  large-scale paintings were created by the artist Gerhard Richter
  specifically for the foyer of the BMW Group's Munich headquarters.
  Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
  Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
  2016 and 2017, female artist Cao Fei from China and American John
  Baldessari created the next two vehicles for the BMW Art Car
  Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
  Journey and the “Opera for All” concerts in Berlin, Munich and London,
  the company also partners with leading museums and art fairs as well
  as orchestras and opera houses around the world. The BMW Group takes
  absolute creative freedom in all its cultural activities – as this
  initiative is as essential for producing groundbreaking artistic work
  as it is for major innovations in a successful business.</p>
<p>Further information: <a href="http://www.bmwgroup.com/culture">www.bmwgroup.com/culture</a>
  and <a href="https://www.bmwgroup.com/culture/overview">www.bmwgroup.com/culture/overview</a><strong> </strong></p>
<p>Facebook: <a href="https://www.facebook.com/BMW-Group-Culture-925330854231870/">https://www.facebook.com/BMW-Group-Culture-925330854231870/</a>Instagram:
    <a href="https://www.instagram.com/bmwgroupculture/">https://www.instagram.com/bmwgroupculture/</a></p>
<p>@BMWGroupCulture</p>
<p>#BMWGroupCulture</p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  As a global company, the BMW Group operates 31 production and assembly
  facilities in 14 countries and has a global sales network in more than
  140 countries.</p>
<p> </p>
<p>In 2016, the BMW Group sold approximately 2.367 million cars and
  145,000 motorcycles worldwide. The profit before tax was approximately
  € 9.67 billion on revenues amounting to € 94.16 billion. As of 31
  December 2016, the BMW Group had a workforce of 124,729 employees.</p>
<p> </p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p> </p>
<p>
  <a href="https://www.bmwgroup.com/de.html">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupview">http://www.youtube.com/BMWGroupview</a></p>
<p>Google+: <a href="http://googleplus.bmwgroup.com/">http://googleplus.bmwgroup.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Christophe Weerts<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:christophe.weerts@bmw.be">christophe.weerts@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Cultural Engagement]]></category>
            <pubDate>Thu, 27 Jul 2017 14:43:40 +0200</pubDate>
            <pp:lastModified>Thu, 27 Jul 2017 12:43:40 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/477aa2d3-d853-4904-9479-997b0cd11a5d/500_P90270862_highRes_bmw-i3-spaghetti-car.jpg?10000" length="0" type="image/jpg" />
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                        <title>Cao Fei et John Baldessari créent les prochains BMW Art Cars.La tradition de la course automobile se poursuit avec la BMW M6 GT3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/cao-fei-et-john-baldessari-creent-les-prochains-bmw-art-carsla-tradition-de-la-course-automobile-se-poursuit-avec-la-bmw-m6-gt3/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/cao-fei-et-john-baldessari-creent-les-prochains-bmw-art-carsla-tradition-de-la-course-automobile-se-poursuit-avec-la-bmw-m6-gt3/</guid><pp:caseid>792901</pp:caseid><pp:summary><![CDATA[Munich/New York. Suite à la demande de Jenny Holzer (1999), Olafur Elíasson (2007) et Jeff Koons (2010), la série des BMW Art Cars se poursuivra. À l'occasion du 40e anniversaire de la série, un jury composé de directeurs et de conservateurs de musée renommés a choisi deux artistes réputés mondialement pour dessiner chacun une voiture. Veuillez trouver le communiqué de presse en annexe.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/New York</strong>. Suite à la demande de Jenny Holzer
  (1999), Olafur Elíasson (2007) et Jeff Koons (2010), la série des BMW
  Art Cars se poursuivra. À l'occasion du 40e anniversaire de la série,
  un jury composé de directeurs et de conservateurs de musée renommés a
  choisi deux artistes réputés mondialement pour dessiner chacun une
  voiture. L'artiste chinoise Cao Fei (*1978) et l'artiste américain
  John Baldessari (*1931) seront respectivement la plus jeune et le plus
  vieil artiste représentés dans la collection. Le 19 novembre et en
  présence des artistes, Ian Robertson, membre du Comité directeur de
  BMW AG, annonçait la collaboration au musée Solomon R. Guggenheim de
  New York face à 150 invités triés sur le volet. Les deux artistes
  créeront une BMW M6 GT3 l'année prochaine. Les véhicules nouvellement
  dessinés seront ensuite présentés dans les musées en 2017,  mais ils
  devront également prouver leurs talents sur les circuits de course. «
  À l'occasion du 40e anniversaire de la collection BMW Art Car, il est
  temps de se tourner vers l'avenir. La collection est la consécration
  de l'engagement culturel du groupe BMW – ses véhicules symbolisent la
  combinaison d'une technologie de pointe et d'un art d'inspiration.
  Nous sommes très fiers d'agrandir la série avec deux œuvres de tels
  artistes de renom », a affirmé Ian Robertson au cours de la présentation.</p>
<p> </p>
<p>
  <strong>Commentaires des artistes</strong></p>
<p>« Je suis impatiente de pouvoir rejoindre la grande liste des
  artistes BMW Art Car. Le concept d'accélération, qui me rappelle mon
  désir de vitesse lorsque j’étais coureur lors des journées des Young
  Pioneers, est profondément lié aux relations contemporaines complexes
  entre la vitesse, l'énergie et le pays. »<br />Cao Fei</p>
<p>« J’ai été très honoré de voir qu’un nombre important de mes
  respectés confrères m’ait recommandé comme artiste BMW Art Car. Créer
  un art qui continue à exister en dehors d'un musée est important pour
  moi et devrait être un objectif pour tous les artistes. Ce sera
  assurément mon œuvre d'art la plus rapide à ce jour. »<br />John Baldessari</p>
<p>Grâce à leur engagement, Cao Fei et John Baldessari rejoindront les
  rangs d'artistes célèbres tels qu’Alexander Calder, Frank Stella, Roy
  Lichtenstein, Andy Warhol, Robert Rauschenberg et David Hockney.</p>
<p> </p>
<p>
  <strong>Le jury</strong></p>
<p>Les experts qui composaient le jury étaient Richard Armstrong,
  directeur, Solomon R. Guggenheim Museum (New York) ; Chris Dercon,
  directeur, Tate Modern (Londres) ; Juan Gaitán, directeur, Museo
  Tamayo Arte Contemporáneo (Mexico) ; Gabriele Horn, directrice, KW
  Institute of Contemporary Art (Berlin) ; Udo Kittelmann, directeur,
  Nationalgalerie Staatliche Museen zu Berlin ; Dr. Matthias Mühling,
  directeur, Städtische Galerie im Lenbachhaus (Munich) ; Hans Ulrich
  Obrist, co-directeur, Serpentine Gallery (Londres) ; Shwetal A. Patel,
  Kochi-Muziris Biennale (Inde) ; Beatrix Ruf, directrice, Stedelijk
  Museum (Amsterdam) ; Bisi Silva, directrice, The Centre for
  Contemporary Art (Lagos) ; Philip Tinari, directeur, Ullens Center for
  Contemporary Art (Pékin) et Adam D. Weinberg, directeur, Whitney
  Museum of American Art (New York).</p>
<p>En ce qui concerne les nominations, le jury a fait part de son choix
  : <br />« Nous sommes convaincus que les deux artistes nominés peuvent
  apporter – chacun par leur approche différente – de nouvelles facettes
  uniques à la collection existante des BMW Art Cars. Cao Fei est l'une
  des artistes les plus prometteuses et les plus audacieuses de Chine de
  sa génération. En ce qui concerne ses travaux sur la 18e BMW Art Car,
  nous sommes notamment curieux de voir comment elle intègrera la partie
  imaginaire de son univers parallèle dans la voiture. John Baldessari
  est un pionnier et le parrain d'une scène artistique à part entière à
  LA. En tant qu'inventeur “sériel”, il continue à nous surprendre et
  nous sommes curieux de voir ce moment inattendu où il sortira la 19e
  BMW Art Car. »<br />
  <br /></p>
<p>
  <strong>La BMW M6 GT3</strong></p>
<p>En 2016, la BMW M6 GT3 sera le fer de lance de la gamme des voitures
  disponibles dans le programme de course des clients BMW. Elle est
  animée par un moteur V8 de 4,4 litres avec technologie M TwinPower
  Turbo, qui a été modifié légèrement pour une utilisation en course. Le
  groupe propulseur est lubrifié par carter sec et développe un maximum
  de 585 ch, la voiture pesant moins de 1300 kilogrammes. Parmi les
  autres caractéristiques techniques figurent le concept de boîte-pont,
  la boîte de vitesses de course séquentielle à six rapports et
  l'électronique hautes performances affûtée pour les sports moteur. Les
  propriétés aérodynamiques du châssis ont été optimisées dans le tunnel
  de soufflerie de BMW. Les ingénieurs ont travaillé méticuleusement
  pour peaufiner la BMW M6 Coupé qui constituait la base de la nouvelle
  voiture et était déjà parfaitement adaptée à des sorties sur circuit.</p>
<p>Jens Marquardt, directeur de BMW Motorsport : « C'est magnifique de
  voir la tradition de la série BMW Art Car se poursuivre avec la BMW M6
  GT3. Les sports moteur et les BMW Art Cars ont toujours été
  étroitement liés. Nos voitures de course dans les configurations
  spéciales d'artistes de renom ont un statut culte auprès du public. Je
  suis convaincu qu'il est sera de même des œuvres de Cao Fei et John
  Baldessari. Bien entendu, nous ferons tout pour remporter des
  victoires avec les BMW M6 GT3 Art Cars. Cette combinaison entre art et
  performances sur circuit de course est vraiment unique. »<br />
  <br /></p>
<p>
  <strong>La collection BMW Art Car</strong></p>
<p>Depuis 1975, des artistes du monde entier ont créé des voitures
  artistiques à partir de véhicules BMW contemporains. La collection a
  été inaugurée lorsque le pilote de course français et passionné d'art,
  Hervé Poulain, en collaboration avec l'actuel directeur de BMW
  Motorsport, Jochen Neerpasch, demanda à son ami artiste, Alexander
  Calder, de dessiner une voiture. Le résultat fut une BMW 3.0 CSL qui
  concourut aux 24 Heures du Mans en 1975 et gagna instantanément le
  cœur des spectateurs : la collection BMW Art Car était née. En 2010,
  l'ajout le plus récent à la série, une voiture dessinée par Jeff
  Koons, fut présenté au Centre Pompidou à Paris. Les BMW Art Cars sont
  non seulement exposées dans leur ville natale au musée BMW de Munich,
  mais elles voyagent également dans le monde entier à des expositions
  et musées en Asie, Europe et Amérique du Nord. En 2014 est parue la
  première publication complète sur la collection. Pour d'autres
  informations, veuillez consulter l'adresse <a href="http://bit.ly/1JSDssV">http://bit.ly/1JSDssV</a>.</p>
<p>
  <br /> </p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Christophe Weerts<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:christophe.weerts@bmw.be">christophe.weerts@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Kit,Cultural Engagement,Corporate Heritage]]></category>
            <pubDate>Thu, 19 Nov 2015 21:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 19 Nov 2015 20:00:00 +0000</pp:lastModified>
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                        <title>La 17e BMW Art Car prendra le départ des 24 Heures du Mans.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/la-17e-bmw-art-car-prendra-le-depart-des-24-heures-du-mans/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/la-17e-bmw-art-car-prendra-le-depart-des-24-heures-du-mans/</guid><pp:caseid>792857</pp:caseid><pp:summary><![CDATA[Le 12 juin à 15 heures commencera la légendaire course des 24 Heures du Mans. Un des points forts de la course sera sans nul doute la participation de la 17e BMW Art Car de Jeff Koons qui a été présentée à Paris la semaine précédente. En avril 2010, le directeur de BMW Motorsport Mario Theissen a annoncé la composition des équipages aux 24 Heures du Mans. Andy Priaulx (GB), Dirk Müller (DE) et Dirk Werner (DE) prendront le volant de la BMW Art Car n°79. Jörg Müller (DE), Augusto Farfus (BR) et Uwe Alzen (DE) conduiront la BMW n°78. Veuillez trouver en annexe le dossier complet en anglais.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Le 12 juin à 15 heures commencera la légendaire course
  des 24 Heures du Mans. Un des points forts de la course sera sans nul
  doute la participation de la 17e BMW Art Car de Jeff Koons qui a
  été présentée à Paris la semaine
  précédente. En avril 2010, le directeur de BMW
  Motorsport Mario Theissen a annoncé la composition des
  équipages aux 24 Heures du Mans. Andy Priaulx (GB), Dirk
  Müller (DE) et Dirk Werner (DE) prendront le volant de la BMW Art
  Car n°79. Jörg Müller (DE), Augusto Farfus (BR) et Uwe
  Alzen (DE) conduiront la BMW n°78. Veuillez trouver en annexe le
  dossier complet en anglais.</p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Christophe Weerts<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:christophe.weerts@bmw.be">christophe.weerts@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,BMW,Cultural Engagement]]></category>
            <pubDate>Tue, 08 Jun 2010 17:05:00 +0200</pubDate>
            <pp:lastModified>Tue, 08 Jun 2010 15:05:00 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[1920_com-templates-1980x1080-230131-af6]]></pp:imageTitle></item><item>
                        <title>Présentation en première mondiale de l’Art Car de Jeff Koons au Centre Pompidou à Paris.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/presentation-en-premiere-mondiale-de-lart-car-de-jeff-koons-au-centre-pompidou-a-paris/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/presentation-en-premiere-mondiale-de-lart-car-de-jeff-koons-au-centre-pompidou-a-paris/</guid><pp:caseid>792839</pp:caseid><pp:summary><![CDATA[Lors de la première présentation de la 17ème Art Car le 1er juin, Jeff Koons a dévoilé et signé sa voiture en présence de 300 personnalités réunies pour l’occasion au Centre Pompidou, l’une des institutions culturelles les plus prestigieuses au monde dans le domaine de l’art moderne et contemporain. BMW a annoncé que la 17ème Art Car, créée par Jeff Koons, s’élancera les 12 et 13 juin 2010 sur la piste des 24 Heures du Mans, ainsi que l’avaient fait les premières Art Cars BMW signées par de célèbres artistes comme Andy Warhol, Roy Lichtenstein et Alexander Calder. Le support de l’oeuvre de Koons est une BMW M3 GT2 homologuée afin de pouvoir participer à la course d’endurance la plus célèbre au monde. Veuillez trouver en annexe le dossier complet en anglais.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Lors de la première présentation de la 17ème Art
  Car le 1er juin, Jeff Koons a dévoilé et signé sa
  voiture en présence de 300 personnalités réunies
  pour l’occasion au Centre Pompidou, l’une des institutions
  culturelles les plus prestigieuses au monde dans le domaine de
  l’art moderne et contemporain. BMW a annoncé que la
  17ème Art Car, créée par Jeff Koons,
  s’élancera les 12 et 13 juin 2010 sur la piste des 24
  Heures du Mans, ainsi que l’avaient fait les premières
  Art Cars BMW signées par de célèbres artistes
  comme Andy Warhol, Roy Lichtenstein et Alexander Calder. Le support de
  l’oeuvre de Koons est une BMW M3 GT2 homologuée afin de
  pouvoir participer à la course d’endurance la plus
  célèbre au monde. Veuillez trouver en annexe le dossier
  complet en anglais.</p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Christophe Weerts<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:christophe.weerts@bmw.be">christophe.weerts@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,BMW,Cultural Engagement]]></category>
            <pubDate>Thu, 03 Jun 2010 14:30:00 +0200</pubDate>
            <pp:lastModified>Thu, 03 Jun 2010 12:30:00 +0000</pp:lastModified>
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                        <title>BMW annonce la participation de l&#039;Art Car de Jeff Koons aux 24 heures du Mans.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-annonce-la-participation-de-lart-car-de-jeff-koons-aux-24-heures-du-mans/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-annonce-la-participation-de-lart-car-de-jeff-koons-aux-24-heures-du-mans/</guid><pp:caseid>792850</pp:caseid><pp:summary><![CDATA[Dans la lignée de ses collaborations avec Calder, Stella, Lichtenstein, Warhol et Holzer, BMW annonce aujourd’hui que sa 17ème Art Car, créée par Jeff Koons, participera aux 24 Heures du Mans les 12 et 13 juin 2010 – suivant ainsi l’exemple des premières voitures de la marque transformées par d’illustres artistes. Le modèle qui servira de support à la créativité de Koons est une BMW M3 GT2, homologuée pour prendre cette année le départ de la course d’endurance la plus célèbre au monde. Koons présentera sa création et la signera le 1e juin au Centre Pompidou à Paris ainsi que l’avait fait Roy Lichtenstein en 1977. Veuillez trouver en annexe le dossier complet en anglais.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Dans la lignée de ses collaborations avec Calder, Stella,
  Lichtenstein, Warhol et Holzer, BMW annonce aujourd’hui que sa
  17ème Art Car, créée par Jeff Koons, participera
  aux 24 Heures du Mans les 12 et 13 juin 2010 – suivant ainsi
  l’exemple des premières voitures de la marque
  transformées par d’illustres artistes. Le modèle
  qui servira de support à la créativité de Koons
  est une BMW M3 GT2, homologuée pour prendre cette année
  le départ de la course d’endurance la plus
  célèbre au monde. Koons présentera sa
  création et la signera le 1e juin au Centre Pompidou à
  Paris ainsi que l’avait fait Roy Lichtenstein en 1977. Veuillez
  trouver en annexe le dossier complet en anglais.</p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Christophe Weerts<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:christophe.weerts@bmw.be">christophe.weerts@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,BMW,Lifestyle Products,Cultural Engagement]]></category>
            <pubDate>Tue, 06 Apr 2010 17:00:00 +0200</pubDate>
            <pp:lastModified>Tue, 06 Apr 2010 15:00:00 +0000</pp:lastModified>
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