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                    <title><![CDATA[BMW Group Newsroom Belux]]></title>
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                    <pubDate>Mon, 16 Dec 2024 10:00:00 +0100</pubDate>
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                        <title>BMW Motorrad Belux lance les JOY DEALS 2025</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-motorrad-belux-lance-les-joy-deals-2025/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-motorrad-belux-lance-les-joy-deals-2025/</guid><pp:caseid>793573</pp:caseid><pp:summary><![CDATA[+++ Venez dès à présent découvrir les Joy Deals chez tous les concessionnaires BMW Motorrad de Belgique et du Luxembourg. +++ Des réductions attrayantes valables sur tous les modèles jusqu’au 28 février 2025, tant pour les particuliers que pour les professionnels. A découvrir ci-dessous. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>+++ Venez dès à présent découvrir les Joy Deals chez tous les
    concessionnaires BMW Motorrad de Belgique et du Luxembourg. +++ Des
    réductions attrayantes valables sur tous les modèles jusqu’au 28
    février 2025, tant pour les particuliers que pour les
    professionnels. A découvrir ci-dessous. +++</strong></p>
<p>
  <strong>// </strong></p>
<p>Venez dès maintenant découvrir les « Joy Deals »  à l’occasion du
  Brussels Motor Show 2025 ! Jusqu’au 28 février 2025, BMW Motorrad
  proposera des réductions exclusives sur tous les modèles de sa gamme.
  Une occasion unique pour bénéficier d'avantages financiers attrayants
  pour votre modèle BMW Motorrad de rêve !</p>
<p>BMW Motorrad propose ainsi 5 ans de garantie exceptionnelle sur
  toutes les motos et tous les scooters BMW achetés pendant la période
  JOY DEALS*, ainsi qu’une réduction de 20% sur les collections BMW
  Motorrad Clothing**. Une assistance à vie en cas d’accident ou de
  panne pour tous les conducteurs est également offerte***.</p>
<p>Pour plus d’informations concernant nos Joy Deals BMW Mototorrad,
  veuillez consultez les sites web suivants, ou prenez directement
  rendez-vous chez votre concessionnaire BMW Motorrad agréé le plus
  proche. Les équipes commerciales des concessionnaires restent à votre
  entière disposition pour toutes informations détaillées sur les
  modèles, les réductions et options de financement.</p>
<p> </p>
<p>BMW Motorrad BE : <a href="https://www.bmw-motorrad.be/fr/models/joy-deals.html">https://www.bmw-motorrad.be/fr/models/joy-deals.html</a></p>
<p>BMW Motorrad LUX : <a href="https://www.bmw-motorrad.lu/fr/models/joy-deals.html">https://www.bmw-motorrad.lu/fr/models/joy-deals.html</a></p>
<p> </p>
<p>* Les JOY DEALS BMW Motorrad sont valables jusqu’au 28 février 2025 à
  l’achat d’une moto ou d’un scooter BMW neuf. Les concessionnaires BMW
  Motorrad seront également ouverts les dimanches 12/01 et 19/01/2025.</p>
<p>**Le voucher de 20% de réduction sur les vêtements BMW Motorrad est
  valable jusqu’au 30/06/2025.</p>
<p>*** A condition que l’entretien soit effectué par un concessionnaire
  BMW Motorrad agréé et dans les délais prédéfinis. BMW Motorrad Road
  Assist 24/7 est une promotion permanente.</p>
<p> </p>
<hr />
<p>
  <strong>BMW Group</strong></p>
<p> </p>
<p>Avec ses marques BMW, MINI, Rolls-Royce et BMW Motorrad, le BMW Group
  est le leader mondial en matière de construction de voitures et de
  motos et de fourniture de services financiers et de mobilité haut de
  gamme. Le réseau de production BMW Group compte plus de 30 sites dans
  le monde entier et dispose d'un réseau de distribution mondial avec
  des bureaux dans plus de 140 pays.</p>
<p> </p>
<p>En 2023, BMW Group a réalisé plus de 2,55 millions de voitures et
  plus de 209 000 motos dans le monde. Le résultat avant impôt de
  l’exercice 2023 s’établit à 17,1 milliards d’euros, pour un chiffre
  d’affaires de 155,5 milliards d’euros. Au 31 décembre 2023,
  l’entreprise employait 154 950 collaborateurs et collaboratrices dans
  le monde.</p>
<p> </p>
<p>Une réflexion sur le long terme et une conduite responsable sont
  depuis toujours le fondement du succès économique du BMW Group. La
  durabilité constitue un élément important de la stratégie d'entreprise
  du BMW Group, de la chaîne d'approvisionnement à la fin de la phase
  d'utilisation de tous les produits, en passant par la production.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com">www.bmwgroup.com</a>  </p>
<p>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a></p>
<p>YouTube: <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>Facebook: <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a></p>
<p>X: <a href="https://www.x.com/bmwgroup">https://www.x.com/bmwgroup</a></p>
<p>
  <strong> </strong></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Company]]></category>
            <pubDate>Mon, 16 Dec 2024 10:00:00 +0100</pubDate>
            <pp:lastModified>Mon, 16 Dec 2024 09:00:00 +0000</pp:lastModified>
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                        <title>BMW Group Belux lance les Joy Deals 2025</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-group-belux-lance-les-joy-deals-2025/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/bmw-group-belux-lance-les-joy-deals-2025/</guid><pp:caseid>793653</pp:caseid><pp:summary><![CDATA[+++ Venez dès à présent découvrir les Joy Deals chez tous les concessionnaires BMW et MINI de Belgique et du Luxembourg. +++ Des conditions attrayantes valables jusqu’au 28 février 2025 inclus, tant pour les particuliers que pour les professionnels. A découvrir ci-dessous. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>+++ Venez dès à présent découvrir les Joy Deals chez tous les
    concessionnaires BMW et MINI de Belgique et du Luxembourg. +++ Des
    conditions attrayantes valables jusqu’au 28 février 2025 inclus,
    tant pour les particuliers que pour les professionnels. A découvrir
    ci-dessous. +++</strong></p>
<p>
  <strong>//</strong></p>
<p>Venez dès maintenant découvrir les « Joy Deals »  à l’occasion du
  Brussels Motor Show 2025 ! Jusqu’au 28 février 2025, BMW et MINI Belux
  proposeront des réductions exclusives sur tous les modèles des gammes
  BMW et MINI tant pour les particuliers que pour les professionnels.
  Une occasion unique pour bénéficier d'avantages financiers attrayants
  pour votre modèle BMW ou MINI de rêve !</p>
<p>Chez BMW, des réductions avantageuses seront appliquées sur tous les
  nouveaux modèles; de la très populaire BMW Série 1 aux derniers
  modèles électriques phares tels que les BMW iX1, BMW i4, BMW i5 et BMW
  iX2. Il en va de même chez MINI qui propose des offres attractives sur
  sa toute nouvelle gamme de modèles MINI; de la MINI Cooper SE au MINI
  Countryman et au tout nouveau MINI Crossover 100% électrique; le MINI
  Aceman. Les marques BMW et MINI proposent également une réduction de
  30% sur les roues d’Hiver BMW et MINI ainsi que 10% sur les
  Accessoires, jusqu’au 28 février 2025 inclus.</p>
<p>Pour plus d’informations concernant nos Joy Deals, veuillez
  consultez les sites web suivants, ou prenez directement rendez-vous
  chez votre concessionnaire agréé le plus proche. Les équipes
  commerciales des concessionnaires restent à votre entière disposition
  pour toutes informations détaillées sur les modèles, les réductions et
  options de financement.</p>
<p> </p>
<ul>
  <li>BMW (BE) : <a href="https://www.bmw.be/fr/campaigns/salon-2025/salon-2025-overview.html">https://www.bmw.be/fr/campaigns/salon-2025/salon-2025-overview.html</a></li>
  <li>BMW (LUX) :  <a href="https://www.bmw.lu/fr/campaigns/2025/joy-deals-2025-overview.html">https://www.bmw.lu/fr/campaigns/2025/joy-deals-2025-overview.html</a></li>
  <li>MINI (BE) :  <a href="https://www.mini.be/fr_BE/home/mini-actions.html">https://www.mini.be/fr_BE/home/mini-actions.html</a></li>
  <li>MINI (LUX) :  <a href="https://www.mini.lu/fr_LU/home/mini-actions.html">https://www.mini.lu/fr_LU/home/mini-actions.html</a></li></ul>
<p> </p>
<p>_____________________________________________________</p>
<p>
  <strong>BMW Group</strong></p>
<p> </p>
<p>Avec ses marques BMW, MINI, Rolls-Royce et BMW Motorrad, le BMW Group
  est le leader mondial en matière de construction de voitures et de
  motos et de fourniture de services financiers et de mobilité haut de
  gamme. Le réseau de production BMW Group compte plus de 30 sites dans
  le monde entier et dispose d'un réseau de distribution mondial avec
  des bureaux dans plus de 140 pays.</p>
<p> </p>
<p>En 2023, BMW Group a réalisé plus de 2,55 millions de voitures et
  plus de 209 000 motos dans le monde. Le résultat avant impôt de
  l’exercice 2023 s’établit à 17,1 milliards d’euros, pour un chiffre
  d’affaires de 155,5 milliards d’euros. Au 31 décembre 2023,
  l’entreprise employait 154 950 collaborateurs et collaboratrices dans
  le monde.</p>
<p> </p>
<p>Une réflexion sur le long terme et une conduite responsable sont
  depuis toujours le fondement du succès économique du BMW Group. La
  durabilité constitue un élément important de la stratégie d'entreprise
  du BMW Group, de la chaîne d'approvisionnement à la fin de la phase
  d'utilisation de tous les produits, en passant par la production.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com">www.bmwgroup.com</a>  </p>
<p>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a></p>
<p>YouTube: <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>Facebook: <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a></p>
<p>X: <a href="https://www.x.com/bmwgroup">https://www.x.com/bmwgroup</a></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Company]]></category>
            <pubDate>Wed, 11 Dec 2024 11:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 11 Dec 2024 10:00:00 +0000</pp:lastModified>
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                        <title>FUTURE OF JOY by BMW Design – expérimentez la Neue Klasse en faisant appel à tous vos sens</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/future-of-joy-by-bmw-design---experimentez-la-neue-klasse-en-faisant-appel-a-tous-vos-sens/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/future-of-joy-by-bmw-design---experimentez-la-neue-klasse-en-faisant-appel-a-tous-vos-sens/</guid><pp:caseid>793514</pp:caseid><pp:summary><![CDATA[+++ BMW Group Design présente une vision du futur à l'occasion de la semaine du design à Milan +++ Aperçu du processus de développement créatif de la BMW Vision Neue Klasse et de la BMW Vision Neue Klasse X +++ Ci-dessous, le communiqué de presse complet en anglais.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Milan.</strong> “FUTURE OF JOY” is the name of the exhibition
  that BMW Group Design is presenting at the Salone del Mobile 2024 in
  Milan. The focus is on the Neue Klasse and what it means for the
  design of the BMW brand.<br />
  <br />“The Neue Klasse represents the next generation of BMW vehicles
  with its core characteristics ‘electric, digital, circular’”, says
  Adrian van Hooydonk, Head of BMW Group Design. “It is a game changer
  for the entire company. This change is particularly evident in the
  design. Whether through the fusion of analogue and digital, new
  bio-based materials or the monolithic design language reduced to the essentials.”<br />
  <br />“FUTURE OF JOY” by BMW Design presents working environments in
  which BMW designers are developing these pioneering solutions for the
  electric, digital and circular mobility of tomorrow. Visitors will
  gain insights into the new design strategy and the development process
  of the two Vision vehicles and will be able to see, hear, feel, taste
  and smell the Neue Klasse.<br />
  <br />
  <strong>The dawn of a new design era.</strong>
  <br />
  <br />The aspiration to create technologically excellent products and,
  at the same time, emotional experiences that put people at the centre
  is consistently reflected in the exhibition. The entrance portal,
  which welcomes visitors with a friendly floral design, already forms
  the gateway to a new world. From the street, the portico already
  provides a glimpse of the BMW Vision Neue Klasse. With a subtle sound
  and fragrance experience, the portal immediately gives visitors the
  feeling of an optimistic and inspiring future. This is made tangible
  by the BMW Vision Neue Klasse, which presents itself to the public in
  the new design language of BMW – clear, elegant and timeless – in the
  centre of the courtyard. The atrium sees itself as a place of
  encounter, inspiration and reflection.<br />
  <br />With the transition into the interior of the exhibition “FUTURE
  OF JOY” by BMW Design, the visitor enters a warmer world of colours
  with yellow and orange tones. On a journey through the different
  design disciplines, interior and exterior, colour and trim design, as
  well as user interface and sound design, they discover how formerly
  separate categories merge into one another and together create a
  holistic user experience. A light show plays with the colour concepts
  of the two vision vehicles: yellow for the BMW Vision Neue Klasse and
  orange for the BMW Vision Neue Klasse X. The matt silver ceiling of
  the room creates a feeling of endless space as a result of reflection
  and stands for harmony between people and technology. Sustainable
  colour and material samples, artwork from the work and design process
  and multimedia presentations of the BMW Vision Neue Klasse and BMW
  Vision Neue Klasse X enable the audience to immerse itself in the
  feeling of positive lightness of the Neue Klasse.<br />
  <br />“FUTURE OF JOY” by BMW Design is opening as part of the Salone
  del Mobile from 16 to 21 April 2024 and can be visited between 10 a.m.
  and 7 p.m. at the House of BMW in Via Monte Napoleone 12 in Milan.<br />
  <br />
  <strong>Salone del Mobile – a place for creative exchange.</strong>
  <br />
  <br />For the BMW Group design team, the Milan Design Week is one of
  the essential sources of inspiration and platforms for exchanging
  ideas with other designers and creative minds from the fields of
  fashion, art and architecture. Holger Hampf, Head of BMW Group
  Designworks, together with Alice Rawsthorn, design critic and
  co-founder of Design Emergency, discussed the topic “Design as
  Accelerator for Change” at the opening of the Salone del Mobile in the
  House of BMW. A recording of the talk on the role of design and how it
  accelerates positive change can be seen at <br />
  <a href="https://www.designboom.com/?p=1057738&preview=1&_ppp=67990db116">www.designboom.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Concept Vehicles &amp; Design,Company,Design]]></category>
            <pubDate>Tue, 16 Apr 2024 10:00:00 +0200</pubDate>
            <pp:lastModified>Tue, 16 Apr 2024 08:00:00 +0000</pp:lastModified>
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                        <title>Le groupe BMW investit 1,7 milliard de dollars dans la production de voitures électriques aux États-Unis et signe un accord avec Envision AESC pour fournir des cellules de batterie à l&#039;usine de Spartanburg</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/le-groupe-bmw-investit-17-milliard-de-dollars-dans-la-production-de-voitures-electriques-aux-etats-unis-et-signe-un-accord-avec-envision-aesc-pour-fournir-des-cellules-de-batterie-a-lusine-de-spartanburg/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/le-groupe-bmw-investit-17-milliard-de-dollars-dans-la-production-de-voitures-electriques-aux-etats-unis-et-signe-un-accord-avec-envision-aesc-pour-fournir-des-cellules-de-batterie-a-lusine-de-spartanburg/</guid><pp:caseid>793376</pp:caseid><pp:summary><![CDATA[+++ Nouvel investissement de 1 milliard de dollars dans l'usine de Spartanburg (États-Unis) pour préparer la production de la prochaine génération de véhicules électriques NEUE KLASSE de BMW. Au moins six modèles BMW de la gamme X entièrement électriques d'ici 2030 +++ Investissement supplémentaire de 700 millions de dollars pour la construction d'une nouvelle usine d'assemblage de batteries haute tension à Woodruff, en Caroline du Sud +++ Envision AESC va construire une nouvelle usine de cellules de batteries en Caroline du Sud pour approvisionner l'usine de Spartanburg en cellules rondes au lithium-ion nouvellement développées +++]]></pp:summary><description><![CDATA[<div class="imported-article"><div>
  <p>
    <strong>Spartanburg (USA)/Munich.</strong> The BMW Group continues
    the roll-out of its electromobility plan with a new investment in
    the U.S. to expand Plant Spartanburg and the company’s manufacturing
    footprint in the U.S. BMW Group Chairman of the Board of Management,
    Oliver Zipse, announced today a<br />$1.7 billion investment in its
    U.S. operations, including $1 billion to prepare for the production
    of electric vehicles at the company’s existing U.S. manufacturing
    facility in South Carolina, and $700 million to build a new
    high-voltage battery assembly facility in nearby Woodruff, SC. By
    2030 BMW Group will build at least six fully electric models in the U.S.</p>
  <p>Zipse was joined today at Plant Spartanburg by South Carolina
    Governor Henry McMaster, Secretary of Commerce Harry Lightsey III,
    Chairman of Spartanburg County Council Economic Development
    Committee, David Britt, and Woodruff, SC Mayor, Kenneth Gist as he
    also announced an agreement to source next generation lithium-ion
    battery cells from Envision AESC, which will build a new plant in
    the state.</p>
  <p>“For decades, Plant Spartanburg has been a cornerstone of the
    global success of the BMW Group. The home of the BMW X models that
    are so popular all over the world. Going forward, it will also be a
    major driver for our electrification strategy, and we will produce
    at least six fully electric BMW X models here by 2030. That means:
    The ‘Home of the X’ is also becoming the ‘Home of the Battery
    Electric Vehicle’,” said Zipse on Wednesday. “In addition, we can
    showcase BMW Group’s ‘local for local’ principle: Our newly
    developed sixth generation battery cells, which were specifically
    designed for the next generation electric vehicles, will be sourced
    here in South Carolina – where X goes electric.”</p>
  <p> </p>
  <p>
    <strong>Envision AESC Battery Cell Plant in South Carolina to Supply
      Plant Spartanburg</strong></p>
  <p>In line with the principle of "local for local,” the BMW Group
    aims to purchase battery cells for its electric vehicles where
    production takes place. The company has found a partner in Envision
    AESC, which will build a new battery cell factory in South Carolina,
    to supply Plant Spartanburg. Envision will produce newly developed
    round lithium-ion battery cells, which were specifically designed
    for the sixth generation of BMW eDrive technology, and will be used
    in the next generation NEUE KLASSE electric vehicles. The annual
    capacity of the battery cell factory will be up to 30 GWh.</p>
  <p>The new battery format will increase energy density by more than 20
    percent, improve charging speed by up to 30 percent and enhance
    range by up to<br />30 percent. At the same time,
    CO<sub>2</sub> emissions from cell production will be reduced by up
    to 60 percent through the partial use of secondary lithium, cobalt
    and nickel material, as well as renewable energy for production. </p>
  <p>The cooperation with Envision AESC is an important step in the BMW
    Group's plan to strengthen its regional supply chains. The expansion
    of electric vehicle production in combination with a local battery
    cell factory will lead to the creation of new supply chains, new
    networks for sub-suppliers, and new jobs throughout the entire region.</p>
  <p>BMW Group has already announced that four additional battery cell
    factories will be built in Europe and China to meet its demand for
    next generation battery cells. The cell factories are being built by
    partners and will each have an annual capacity of up to 20 GWh.</p>
  <p> </p>
  <p>
    <strong>Increased Investment and Expanded Manufacturing Capacity in SC</strong></p>
  <p>Of the new $1.7 billion investment announced today, $700 million
    will be used to build a new high-voltage BMW battery assembly center
    in Woodruff, SC, near Plant Spartanburg. The new facility will
    encompass over 1 million sq. ft., and produce next generation
    batteries for fully electric vehicles. Around 300 new jobs will be
    created on site.  </p>
  <p>Plant Spartanburg currently produces lithium-ion battery modules
    for the two plug-in hybrid electric vehicles built at the plant, the
    BMW X3 xDrive30e (fuel consumption combined: 2.6-2.0 l/100 km WLTP;
    power consumption combined: 20.5-18.9 kWh/100 km WLTP,
    CO<sub>2</sub> emissions combined: 59-45 g/km WLTP) and BMW X5
    xDrive45e (fuel consumption in l/100 km combined: 1.7-1.2 WLTP;
    power consumption in kWh/100 km combined: 27.7-24.3 WLTP;
    CO<sub>2</sub> emissions in g/km combined: 39-27 WLTP.). In 2021,
    nearly 70,000 electrified BMWs were built on site. The site in
    Woodruff will also leverage the experience and expertise developed
    in Plant Spartanburg’s existing operations at the new facility.</p>
  <p>“BMW’s sustained and impactful presence in South Carolina
    demonstrates the power of partnership and shared commitment to our
    state’s automotive industry success,” said Governor McMaster. “With
    today’s announcement of a $1 billion expansion to Plant Spartanburg
    for manufacturing electric vehicles as well as $700 million for a
    new plant in Woodruff to assemble battery units, the road to the
    future is here. And I applaud BMW on helping lead the way.”</p>
  <p> </p>
  <p>
    <strong>BMW Group Plant Spartanburg</strong></p>
  <p>Plant Spartanburg was established 30 years ago and began producing
    vehicles two years later. Since then, the plant has become the
    global center of competence for BMW Sports Activity Vehicles and a
    critical component of the company’s global production network. The
    plant currently represents an investment of nearly $12 billion,
    employs more than 11,000, and has an annual capacity of up to
    450,000 vehicles. To date more than six million BMW vehicles have
    been built in the U.S. – for the U.S. and global markets. Based on
    this strength, BMW has been the largest automotive exporter from the
    U.S. by value for the past eight years.</p>
  <p>Plant Spartanburg currently produces 11 models including the BMW
    X3, X4, X5, X6 and X7 Sports Activity Vehicles, four BMW M models
    and two plug-in hybrid electric models. Production of the all-new
    hybrid-electric BMW XM (fuel consumption in l/100 km combined:
    1.6-1.5 WLTP; power consumption in kWh/100 km combined: 30.1-28.9
    WLTP; CO2 emissions in g/km combined: 36-33 WLTP. Preliminary
    figures that have not yet been officially confirmed.) will begin
    later this year.</p>
  <p>The plant is supported by more than 300 suppliers in the U.S.,
    including over 40 direct tier 1 suppliers in South Carolina alone.</p>
  <p>“This is a very important step for Plant Spartanburg as we continue
    our legacy of producing high-quality vehicles, and build on the
    success of the last 30 years,” said Robert Engelhorn, President and
    CEO, BMW Manufacturing Co. “With this latest investment, we
    futureproof our operations and prepare the plant for electrification
    and new technologies, ensuring both the long-term success of our
    company and our position as an attractive and viable employer in the
    state of South Carolina.”</p>
  <p> </p>
  <p>
    <strong>Ongoing Commitment in the U.S.</strong></p>
  <p>In addition to sales and marketing operations, the BMW Group
    footprint in the U.S. consists of nearly 30 locations in 12
    different states, including an advanced design studio, a technology
    research and development center, and a venture capital fund in
    California, BMW Group Financial Services, and BMW Manufacturing
    Corporation, which operates Plant Spartanburg in South Carolina. The
    BMW Group dealer network consists of nearly 650 independently owned
    BMW, MINI, Rolls-Royce and BMW Motorrad dealers nationwide. Taken
    together, the BMW Group’s operatons in the U.S. directly and
    indirectly provide and support more than 120,000 jobs in the U.S.,
    and has contributed $43.3 billion to the U.S. economy.</p>
  <p> </p>
  <p>
    <strong>“Technology Openness” and Customer Focused Flexibility</strong></p>
  <p>BMW Group is clearly focused on a sustainable future and shares
    common ambition in the U.S. with regard to climate goals and the
    reduction of greenhouse gas emissions. At the same time, the company
    is following a path of “technology openness” to offer a choice of
    fully electric, plug-in hybrid electric, and highly-efficient
    internal combustion options to its customers in meeting their
    diverse needs in vastly different geographies across the nation. BMW
    Group is committed to fulfilling its goal of making a minimum of 50%
    of its global sales battery electric vehicles by 2030.</p>
  <p> </p>
  <p>
    <strong>360-Degree Approach</strong></p>
  <p>BMW Group has also set an initial target to reduce
    CO<sub>2</sub> emissions by 40% per vehicle by 2030. As BMW Group
    works towards the goal of climate neutrality, the company is focused
    on the reduction of CO<sub>2</sub> emissions throughout a vehicle’s
    entire life cycle. </p>
  <ul>
    <li>
      <strong>Design and Engineering:</strong> Beyond simply
      electrifying its product portfolio, BMW Group begins the design
      and engineering phase of vehicle development with a ‘secondary
      first’ approach, so that currently on average nearly 30 percent of
      materials used in BMW Group vehicles are recycled or reused. In
      the longer term, the “secondary first” approach aims to increase
      this figure to 50 percent.</li>
    <li>
      <strong>Supply Chain and Procurement:</strong> BMW Group has been
      actively involved for many years in initiatives to develop
      standards for responsible raw material extraction and promote
      compliance with environmental and social standards for raw
      material extraction through certification of mines. The cobalt and
      lithium used as raw materials for the new generation of BMW
      battery cells will be sourced from certified mines which allows
      the company retains full transparency over extraction methods and
      ensures responsible mining.</li>
    <li>
      <strong>Vehicle Production:</strong> BMW Group’s global production
      network also relies on renewable energy such as solar, wind, and
      hydroelectric power in the manufacturing phase of its vehicles.
      All of the company’s production sites have been net
      CO<sub>2</sub> neutral by offsets since 2021.</li>
    <li>
      <strong>Vehicle Use Phase:</strong> BMW Group is also working to
      ensure that the electricity generated to charge battery electric
      vehicles is done so sustainably. For example, partnerships with
      dairy farms in California reduce greenhouse gas emissions by
      capturing methane gas and transforming it into renewable energy,
      which is exported to the power grid. The company also operates a
      pilot program called ChargeForward in the San Francisco Bay Area
      which makes it possible for owners to charge their vehicles with
      as much solar energy as possible.</li>
    <li>
      <strong>Vehicle Recycling & Post-Life:</strong>From the start
      BMW Group vehicles are designed with recycling in mind, thereby
      improving the possibility for components to be recycled or reused.
      The company has already demonstrated the ability to recover more
      than 90% of the material from high-voltage batteries and has
      approximately 3,000 collection points worldwide for the recycling
      of end-of-life vehicles.</li></ul>
  <p>As the BMW Group continues towards an electric future, the company
    is looking beyond the vehicles themselves to ensure that it delivers
    sustainable solutions across the value chain and throughout the
    entire lifecycle of the vehicle. In the U.S. BMW currently offers
    two fully electric vehicles including the BMW iX Sports Activity
    Vehicle and the BMW i4 Gran Coupe. The fully electric<br />BMW i7
    Sedan (power consumption in kWh/100 km combined: 19.6-18.4 WLTP)
    will come to market later this year. With the NEUE KLASSE, BMW will
    make a significant step forward. For more information about the BMW
    Group’s focus on sustainability and unique approach to
    electrification, please visit: <a href="https://www.bmwgroup.com/en/sustainability.html">https://www.bmwgroup.com/en/sustainability.html</a></p>
  <p> </p>
  <p>
    <sub>If you have any questions, please contact:</sub></p>
  <p>
    <sub>
      <strong>BMW Group Corporate Communications</strong></sub></p>
  <p>
    <sub>Eckhard Wannieck, Head of Corporate, Finance and Sales Communications</sub>
    <br />
    <sub>E-Mail: <a href="mailto:Eckhard.Wannieck@bmwgroup.com">Eckhard.Wannieck@bmwgroup.com</a>,
      Tel.: +49 (0) 151 601 28042</sub></p>
  <p>
    <sub>Sandra Schillmöller, Communications Purchasing, Supplier
      Network, Sustainability</sub>
    <br />
    <sub>Email: Sandra.Schillmoeller@bmwgroup.com, Telephone: +49-89-382-12225</sub></p>
  <p>
    <sub>Bernhard Ederer, BMW Group Innovation Communications</sub>
    <br />
    <sub>Email: Bernhard.Ederer@bmwgroup.com , Tel.: +49 (0) 176 601 28556</sub></p>
  <p>
    <sub>Martina Hatzel, Communications Production Network BMW Group</sub>
    <br />
    <sub>E-Mail: <a href="mailto:Martina.Hatzel@bmwgroup.com">Martina.Hatzel@bmwgroup.com</a>,
      Tel.: +49 (0) 151 601 11966</sub></p>
  <p> </p>
  <p>
    <sub>
      <strong>For questions regarding Envision AESC please contact:</strong></sub></p>
  <p>
    <sub>Lauren Flanagan, Senior Director International Government
      Relations & Communications, Envision Group</sub>
    <br />
    <sub>E-Mail: <a href="mailto:lauren.flanagan@envision-energy.com">lauren.flanagan@envision-energy.com</a>,
      Tel. +44 7379 340 101</sub></p></div>
<div>
  <p> </p></div><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Sales &amp; Finance,Research &amp; Development,Sustainability,Drive Technologies,Locations,Production Plants,Environment,Company,Technology,e-Mobility]]></category>
            <pubDate>Wed, 19 Oct 2022 17:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 19 Oct 2022 15:00:00 +0000</pp:lastModified>
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                <pp:image>https://content.presspage.com/uploads/3240/62bbf9db-7660-47df-9e12-0907cdf10d69/500_P90483676_highRes_bmw-group-plant-spar.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/62bbf9db-7660-47df-9e12-0907cdf10d69/P90483676_highRes_bmw-group-plant-spar.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90483676_highRes_bmw-group-plant-spar.jpg]]></pp:imageTitle></item><item>
                        <title>Conférence de presse en ligne avec Olivier Zipse et première mondiale virtuelle du BMW Concept i4</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/conference-de-presse-en-ligne-avec-olivier-zipse-et-premiere-mondiale-virtuelle-du-bmw-concept-i4/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/conference-de-presse-en-ligne-avec-olivier-zipse-et-premiere-mondiale-virtuelle-du-bmw-concept-i4/</guid><pp:caseid>793270</pp:caseid><pp:summary><![CDATA[Le groupe BMW présente une alternative au programme initialement prévu au Salon International de l’Automobile de Genève +++ Conférence de presse numérique avec Olivier Zipse +++ Première mondiale virtuelle du BMW Concept i4]]></pp:summary><description><![CDATA[<div class="imported-article"><p>En raison de la situation mondiale actuelle, le Salon International
  de l’Automobile de Genève 2020 a été annulé. Bien que nous comprenons
  certainement cette décision, nous regrettons l’annulation de celui-ci.</p>
<p>Néanmoins, le groupe BMW a décidé de maintenir le programme tel que
  prévu à Genève.</p>
<p>C’est pourquoi, la révélation mondiale du BMW Concept i4 se fera lors
  d’une conférence de presse numérique diffusée en direct depuis Munich
  et présentée par Olivier Zipse à l’heure telle que prévue (mardi 3
  mars 2020, 8.15 a.m CET).</p>
<p>Plus de détails sur la diffusion en direct suivront dès que possible.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Kit,Company,People,Europe]]></category>
            <pubDate>Fri, 28 Feb 2020 15:05:00 +0100</pubDate>
            <pp:lastModified>Fri, 28 Feb 2020 14:05:00 +0000</pp:lastModified>
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                        <title>Le magasin en ligne BMW i3 désormais accessible.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/le-magasin-en-ligne-bmw-i3-desormais-accessible/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/le-magasin-en-ligne-bmw-i3-desormais-accessible/</guid><pp:caseid>792949</pp:caseid><pp:summary><![CDATA[BMW Group initie un projet pilote en Belgique. La marque lance un magasin en ligne en Belgique où les clients peuvent acquérir une BMW i3 via Internet. La vente en ligne est un des aspects innovants qui permet aux clients d’acheter une BMW i3 entièrement électrique. Veuillez trouver en annexe le communiqué de presse en français.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>BMW Group initie un projet pilote en Belgique. L'entreprise lance un
  magasin en ligne en Belgique où les clients peuvent acquérir une BMW
  i3 via Internet. La vente en ligne est un des aspects innovants qui
  permet aux clients d’acheter une BMW i3 entièrement électrique. Cette
  approche par des canaux de distribution multiples comprend les agents
  BMW i déjà bien établis, une ligne téléphonique d’assistance immédiate
  pour la vente et l’après-vente, une vente en ligne et même un
  conseiller de vente mobile. Veuillez trouver en annexe le communiqué
  de presse en français.</p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Christophe Weerts<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:christophe.weerts@bmw.be">christophe.weerts@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Sales &amp; Finance,BMW i,i3,I01,Company,Product,BMW]]></category>
            <pubDate>Tue, 28 Oct 2014 15:30:00 +0100</pubDate>
            <pp:lastModified>Tue, 28 Oct 2014 14:30:00 +0000</pp:lastModified>
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