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                    <title><![CDATA[BMW Group Newsroom Belux]]></title>
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                    <pubDate>Mon, 16 Jun 2025 14:17:29 +0200</pubDate>
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                        <title><![CDATA[BMW Group Newsroom Belux]]></title>
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                        <title>Double anniversaire au Musée BMW de Munich : les 50 Ans des BMW Art Cars et de la BMW Série 3</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/double-anniversaire-au-musee-bmw-de-munich--les-50-ans-des-bmw-art-cars-et-de-la-bmw-serie-3/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/double-anniversaire-au-musee-bmw-de-munich--les-50-ans-des-bmw-art-cars-et-de-la-bmw-serie-3/</guid><pp:caseid>793624</pp:caseid><pp:summary><![CDATA[Le BMW Art Car World Tour 2025 fera escale à Munich à partir du 17 juin, mettant en vedette les légendaires BMW Art Cars basées sur la Série 3. À cette occasion, le musée BMW de Munich organisera une exposition spéciale dans le cadre du BMW Art Car World Tour international, célébrant ainsi le 50ème anniversaire de la célèbre collection BMW Art Car et de l'emblématique BMW Série 3.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Museum in Munich is using a special
  exhibition taking place as part of the international BMW Art Car World
  Tour to celebrate the 50-year anniversary of both the legendary BMW
  Art Car Collection and the iconic BMW 3 Series. The exhibition will
  open its doors to visitors from 17 June, hot on the heels of the Le
  Mans 24 Hours race weekend. Fittingly, it was at Le Mans in 1975 that
  the first BMW Art Car – created by Alexander Calder – staged its
  glittering premiere. The exhibition, which runs until 1 February 2026,
  will see the BMW Museum present a trio of Art Cars based on the BMW 3
  Series: Sandro Chia’s BMW M3 GTR and the BMW M3 (Group A) cars
  designed by Michael Jagamara Nelson and Ken Done respectively.<br />
  <br />The exhibition at the BMW Museum – the home of the BMW Art Cars
  when they are not on display at destinations around the globe – is one
  of the attractions of the ongoing BMW Art Car World Tour, the largest
  exhibition project yet in the 50-year history of the collection. The
  Tour has so far visited 12 markets on five continents, and will
  continue to showcase the legendary BMW Art Cars across numerous art
  and car platforms, and at institutes worldwide, over the coming year.
  The BMW Museum will use the special exhibition to provide insights
  into the artistic brilliance and history of the BMW Art Car
  Collection, as well as inviting visitors to explore the technical
  excellence of the 3 Series and the innovative power of the BMW brand.<br />
  <br />
  <strong>50 years of driving pleasure: the BMW 3
  Series <br /></strong>Since it first hit the roads in 1975, the BMW 3
  Series has served as a byword for driving pleasure and a cornerstone
  for the success of BMW. Across five decades, it has reimagined the
  concept of the sports sedan, set new standards for performance and put
  smiles on the faces of millions of drivers around the world. From the
  groundbreaking first generation to today’s innovative models, the 3
  Series has been an enduring, style-defining feature of the automotive landscape.<br />
  <br />
  <strong>50 years of “rolling sculptures”: the BMW Art Car
  Collection<br /></strong>Since 1975, renowned artists from countries
  the world over have gone to work creating BMW Art Cars. The idea was
  the brainchild of French racing driver and art lover Hervé Poulain,
  who teamed up with BMW’s then Head of Motorsport Jochen Neerpasch to
  invite friend and artist Alexander Calder to paint a design onto a
  car. The result was a BMW 3.0 CSL that competed in the 24 Hours of Le
  Mans in 1975, becoming a darling of the crowd – and marking the birth
  of the BMW Art Car Collection. Famous names including Frank Stella,
  Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, Esther Mahlangu,
  David Hockney, Jenny Holzer and Ólafur Elíasson have since added
  further BMW Art Cars bearing their own individual style to the
  collection. More recently, the American John Baldessari and Chinese
  multimedia artist Cao Fei used the BMW M6 GTLM and BMW M6 GT3
  respectively as a canvas for their takes on the BMW Art Car concept in
  2016 and 2017. They therefore joined Jeff Koons and Julie Mehretu in
  applying their creativity to dynamic racing cars in the last 15 years.<br />
  <br />
  <strong>BMW Art Cars at the BMW Museum from 17 June<br /></strong>
  <strong>BMW M3 Group A by Ken Done (1989):</strong>
  <br />Australian artist Ken Done created a vibrant and richly coloured
  design that captures the energy and dynamism of motor racing. His work
  represents a homage to the speed and power of the BMW M3.<br />
  <br />“It was a great honour to be asked to be part of this fabulous
  Art Car collection. I wanted to express the joy of speed and the
  brilliance of the machine itself.” Ken Done<br />
  <br />
  <strong>BMW M3 Group A by Michael Jagamara Nelson
  (1989):<br /></strong>Michael Jagamara Nelson, also from Australia,
  brought the traditions of Aboriginal art to the bodywork of the BMW
  M3. His complex motifs using dot painting techniques tell Dreaming
  stories that are deeply rooted in the culture of his people.<br />
  <br />“A car is a landscape as it would be seen from a plane – I have
  included water, the kangaroo and the opossum.” Michael Jagamara Nelson<br />
  <br />
  <strong>BMW M3 GTR by Sandro Chia (1992):</strong>
  <br />Italian artist Sandro Chia transformed a BMW M3 GTR into a
  painting on wheels that depicts human figures and emotions in vivid
  colours. His work symbolises the connection between man and machine,
  and invites us to reflect on the role of the car in modern society.<br />
  <br />“I have created both a picture and a world. Everything that is
  looked at closely turns into a face. A face is a focus, a focus of
  life and the world.” Sandro Chia<br />
  <br />The 10th BMW Art Car, a BMW 730i designed by Spanish artist
  César Manrique in 1990, is also on show at the BMW Museum as part of
  its permanent exhibition.<br />
  <br />For more information, please visit:<br />
  <a href="https://www.bmw-welt.com/en/ausstellungen/ausstellungen-im-bmw-museum/bmw-art-cars.html">BMW
    Art Cars im BMW Museum</a>
  <br />
  <a href="https://www.bmw-m.com/en/topics/magazine-article-pool/bmw-art-car-world-tour.html">BMW
    Art Car World Tour</a></p>
<p>
  <br />If you have any questions, please contact:<br />Lisa
  Meindl<br />BMW Group Corporate and Governmental
  Affairs<br />Spokesperson BMW Museum und BMW Welt<br />Phone:
  +49-89-382-31668 <br />E-Mail: <a href="mailto:Lisa.Meindl@bmw.de">Lisa.Meindl@bmw.de</a><br />
  <br />Ilya Baryshev<br />BMW Group Corporate and Governmental
  Affairs<br />Spokesperson, BMW Art Car World Tour<br />Telefon:
  +49-151-601-544-36<br />E-Mail: <a href="mailto:Ilya.Baryshev@bmwgroup.com">Ilya.Baryshev@bmwgroup.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Jeroen Lissens<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:jeroen.lissens@bmw.be">jeroen.lissens@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Locations,Cultural Engagement,Corporate Heritage,BMW Museum,Europe,Munich]]></category>
            <pubDate>Mon, 16 Jun 2025 14:17:29 +0200</pubDate>
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                        <title>De la vision au changement: l’électromobilité au BMW Museum.</title>
                        <link>https://newsroom.bmwgroup.com/emea/fr-lu/de-la-vision-au-changement-lelectromobilite-au-bmw-museum/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/fr-lu/de-la-vision-au-changement-lelectromobilite-au-bmw-museum/</guid><pp:caseid>793099</pp:caseid><pp:summary><![CDATA[La nouvelle exposition temporaire « BMW i. Visionary Mobility. » présente la mobilité de demain à partir du 23 mars.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>La nouvelle exposition temporaire « BMW i. Visionary
    Mobility. » présente la mobilité de demain à partir du 23 mars.</strong></p>
<p> </p>
<p>///</p>
<p>
  <strong>Munich.</strong> On 23 March 2018, the new temporary
  exhibition opens in the BMW Museum focusing on the BMW i brand and its
  protagonists BMW i3 and BMW i8. The title of the exhibition is “BMW i.
  Visionary Mobility.” and it will present visionary mobility and
  vehicle concepts over a period of 18 months. The exhibition pays
  tribute to the performance of this brand, which initially set
  benchmarks with the BMW i3 and BMW i8 and revolutionised individual
  local traffic in big cities with a large number of mobility services.
  A theme park of some 30 stations now demonstrates the diversity of
  electromobility, the aspects of sustainable choice of materials and
  the challenges of future, emission-free mobility. This takes the BMW
  Museum on new routes – for the first time, the history, the present
  and the future of mobility are united under one roof.</p>
<p> </p>
<p>
  <strong>The story of the future.</strong></p>
<p>The thematic pathway through the new temporary exhibition begins at
  the origin of the need for alternative mobility concepts and its
  biggest sphere of action so far: in the urban space, particularly
  megacities. Impressive installations on the topic of resources and
  emissions highlight the challenges confronting our modern society and
  indicate the opportunities offered at the present time by
  electrification of mobility. A journey through history and the
  tradition of electromobility at BMW is also presented, starting with
  the modified BMW 1602 used during the summer Olympic Games in Munich
  through to today’s BMW i brand. An overview of the entrepreneurial
  milestones foregrounds the pioneering work that the BMW Group has
  carried out in the area of sustainable mobility. The exhibition has
  been staged on five platforms and it conveys a varied and informative
  impression of all the key focuses and facets of the BMW i brand.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Sustainability in every fibre.</strong></p>
<p>In the “Architecture and Power Unit” zone, visitors are initially
  introduced to the fundamentally new basic structure in vehicle
  construction – the LifeDrive cell. They are also provided with an
  introduction to the electric motor and high-voltage energy storage.
  The centrepiece for this is the “Megacity Vehicle” concept car first
  presented at the IAA International Motor Show. The BMW i3 was
  developed from this concept car. Following a 360° tour round the topic
  of sustainability, the visitor’s roadmap continues to the second
  platform that presents the fascinating BMW i design: drawings and
  information panels bring the process of creation to life. The issue of
  “sustainable design” also plays a role here, as does the associated
  design philosophy of the brand. The material platform follows on from
  this and visitors are astonished if they have never heard of terms
  like olive-tree leaves, eucalyptus, kenaf and PET in connection with
  vehicle construction. The recycling and dismantling process of these
  vehicles is also presented at this point to give fascinating insights
  into environmental protection measures at the BMW Group.</p>
<p> </p>
<p>
  <strong>Urban mobility in transformation.</strong></p>
<p>The penultimate thematic area takes our focus back to the urban
  living environment where car-sharing concepts, charge networks and app
  solutions for mobility services have long been established. The
  everyday lives of many people are inconceivable without these
  adjuncts. The latest developments such as BMW Connected highlight the
  trend towards networked and personalised driving. The Urban Lounge
  showcases various projects which will complement the product range of
  large service providers in big cities in future. The exhibition closes
  with an outlook on the future. The top platform entitled “Visionary
  Mobility” is dedicated to the further alignment of the BMW i brand and
  its pioneering performance in the area of autonomous driving. Aspects
  of artificial intelligence are also addressed here and particular
  emphasis is placed on the role played by employees in this
  transformation. After all, this is the key factor for success in
  advanced development of the innovative BMW i brand.</p>
<p> </p>
<p>The new temporary exhibition “BMW i. Visionary Mobility.” will be
  presented in the bowl of the BMW Museum from 23 March 2018 to the
  scheduled likely finishing date of September 2019. Entry to the
  temporary exhibition is included in the standard ticket price.</p>
<p> </p>
<p>Additional information can be found at: <a href="https://www.bmw-welt.com/de/experience/exhibitions/exhibition_museum.html">www.bmw-museum.de</a></p><div class="import-contacts-wrapper"><div class="import-contact">Contact presse: Christophe Weerts<br>Tél: +32-3-890-9708<br>Adresse e-mail: <a href="mailto:christophe.weerts@bmw.be">christophe.weerts@bmw.be</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Locations,Heritage,Corporate Heritage,BMW Museum]]></category>
            <pubDate>Mon, 19 Mar 2018 10:23:53 +0100</pubDate>
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