BMW Group UK maintains its momentum heading into the final quarter of the year having collected a variety of industry accolades. Celebrated for its class-leading product lineup, benchmark fleet management and gold-standard UK manufacturing operations, the company continues to set the standard across various sectors.

All-new BMW iX3 honoured as Carwow’s Tech Trailblazer .
Premiering a broad spectrum of innovations and new technologies, the all-new BMW iX3 was honoured as Carwow’s Tech Trailblazer at the publication’s annual Car of the Year Awards. Judges were impressed with the SAV’s advancements, with Mat Watson, Chief Content Officer at Carwow, commenting, “Most new cars barely nudge at the needle of progress, but the new BMW iX3 pushes it so far along that it’s basically tied itself into a knot. Its sophisticated underpinnings offer hyper-fast charging, a massive battery allowing over 500 miles of range and a minimalist but rich digital experience.”

Arriving as the first series-produced Neue Klasse model, the BMW iX3 marks a significant milestone for BMW Group in the company’s journey towards enhanced electrification, digitalisation and circularity. “The new BMW iX3 is a car to get excited about, not just for what it is, but for what it represents - the march of progress.” Watson continued.

BMW 7 Series named Best Luxury Car for the third consecutive year at the Parkers New Car Awards 2026.
Now in its ninth year, the Parkers New Car Awards reflect the ever-changing needs of Britain’s car-buying public, where winners are selected based on a combination of expert reviews and consumer purchasing trends. Following this year’s ceremony, the BMW 7 Series continues its reign as Parkers’ Best Luxury Car, leading the category for the third consecutive year.

Introduced in 2022, the latest-generation BMW 7 Series continues to demonstrate why it is regarded as the ultimate luxury saloon, combining “comfort, innovation and sophistication” to portray the “ultimate expression of modern luxury.” Parkers judges paid tribute to the model’s “class, comfort and poise” alongside its versatility – offering “masses of appeal for businesses, drivers and, most importantly, the VIP in the back.”

Triple victory for BMW Group UK at the Auto Express Used Car Awards.
Auto Express recently announced its favourite used cars for 2025, where the BMW 3 Series was crowned overall Used Car of the Year. Utilising the industry-leading Driver Power survey, the annual awards help customers identify the best used cars across a range of categories.

In addition to claiming the headline accolade, the BMW 3 Series also topped the Best Compact Executive Car category, “proving it’s a car that has everything”, said Paul Barker, Editor of Auto Express. “It drives well, is practical and well-equipped and best answers the question where Auto Express team would spend their own money.” With its diverse lineup of powertrains and body styles, “From efficient diesels to hybrids or high-power petrol models, and saloon or Touring estate, there’s a 3 Series for everyone,” he added.

The MINI Convertible was also firm favourite, retaining its position as Best Used Convertible. Auto Express’ “champion drop-top” impressed with its “cheeky looks and great handling.” It’s a car “that easily puts a smile on your face,” Barker concluded.

BMW 3 Series awarded Premium Used Car of the Year at Motor Trader Industry Awards.
Adding a further award to its cabinet, the BMW 3 Series was unveiled as Premium Used Car of the Year at the annual Motor Trader Industry Awards. The judging panel described the BMW 3 Series as “the ‘gold standard’ for affordable, driver-focused transport in the premium segment”, praising its “brilliantly connected driving experience” and versatile selection of powertrains.

Success for BMW Group at the Autovista Residual Value Awards.
BMW Group collected three accolades at the 2025 Autovista Residual Value Awards. Evaluated across seventeen European countries and based on insightful data, these awards recognise vehicles that demonstrate excellent value retention across a number of categories.

The BMW 1 Series topped the Compact Car category, “attracting buyers with its promise of premium quality, sporty driving dynamics, and advanced technology”, said Autovista. Meanwhile, MINI secured two titles, as the MINI Aceman emerged as best Small BEV, and the MINI Cooper retained its position as leader of the Small Car category. The MINI Aceman was described as “a fresh and fashionable entry into the premium small BEV market”, while the MINI Cooper was commended for its reputation as “fun to drive”, combined with a “high-quality interior and extensive customisation options.”

BMW Group secures two headline accolades at the Fleet News FN50 Awards.
Widely recognised as setting the standard for industry excellence, the annual Fleet News FN50 Awards acknowledge success and innovation across the UK’s automotive sector. This year, BMW Group triumphed securing both headline awards: Most Reliable Carmaker and Most Reliable Car - awarded to the BMW 3 Series.

Reflecting on BMW Group’s success, Andrew Jago, General Manager, Corporate Sales BMW Group UK commented, “Once again, data from the UK’s 50 largest leasing companies has confirmed BMW Group as the most reliable carmaker based on breakdown and warranty claims. This is the tenth occasion that BMW and MINI have shared this accolade, underlining our commitment to quality and consistency.

We are equally proud that the BMW 3-Series retains its title as the most reliable car for the sixth consecutive year. After 50 years and seven generations, the world’s bestselling premium car is the industry benchmark for sheer driving pleasure and reliability.”

MINI Plant Oxford awarded a VisitEngland Gold Visitor Attraction Accolade for 2024-25.
In recognition of its comprehensive plant tour experience, MINI Plant Oxford recently received a VisitEngland Gold Visitor Attraction Accolade for 2024–2025. Based on scores achieved during its annual Visitor Attraction Quality Scheme assessment, a Gold accolade was awarded for demonstrating excellence, quality and an “amazing visitor experience”, whilst acknowledging “the people who give the warmest welcomes”.

Open to the public, plant tours at the home of MINI offer a unique opportunity to witness all stages of production, showcasing the assembly of up to 800 MINIs daily from Body in White to the final quality checks. To learn more, visit MINI Plant Oxford Tour.

MINI Plants Oxford and Swindon recognised for Operational Excellence.
MINI Plant Oxford and MINI Plant Swindon have received a Manufacturer MX Award for demonstrating Operational Excellence. Delivered by The Manufacturer in partnership with the Instiutution of Mechanical Engineers, the annual awards encourage, benchmark and celebrate manufacuring excellence across every stage. This year, both plants were recognised for their lean methodologies and techniques to enhance, “quality, cost, productivity, physical waste, reduction, customer service and safety”. Addititional commendation was given for fostering an engaged workforce and a culture of continuous improvement.


Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

For further information please contact:

Sam Buckingham
Press Officer, MINI
Tel: 07815 362 262
Samuel.Buckingham@mini.co.uk

Tom Evans
Senior Press Officer, BMW
Tel: 07815 371 705
Email: Tom.Evans@bmw.co.uk

James Morrison
Head of Product Communications
Tel: 07815 372 646
Email: James.Morrison@bmw.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk

MINI is excited to announce the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome, available on E derivatives of both models. Offered in a fixed specification, customers can choose between Midnight Black or Nanuq White exterior paintwork, alongside an increased level of standard features across the models including MINI Navigation with Head-Up Display, Wireless Charging and LED Headlights.

Alongside the choice of two colours, both models come with larger wheels as standard; 17” U Spoke Grey alloys on the MINI Cooper Electric Monochrome and 18” Night Flash Spoke Grey alloys on the MINI Aceman Monochrome. Both models also feature a body-coloured roof, creating a seamless look that enhances the overall style of the vehicle.

Moving inside the cabin, a new Anthracite headliner accompanies a brand-new interior pattern debuting on MINI Monochrome models. The new multitone fabric spreads across the front and rear seats, which also feature white and yellow stitching to match the design. The dashboard is draped in a black cloth textile, with the new multitone fabric featuring on the dashboard strap to continue the design throughout the cabin.

Customers benefit from MINI Navigation with Head-Up Display as standard, controlled using the 24cm circular screen, alongside Cruise Control (DCC), Driving Assistant, Parking Assistant and Rear-View Camera. Wireless Charging is also offered, alongside Heated Front Seats and MINI Experience Modes, allowing customers to change the characteristics of the car or cabin based on their mood.

The MINI Cooper Electric Monochrome features a 40.7 kWh battery, providing a range of up to 189 miles*, while the MINI Aceman Monochrome has a larger 42.5 kWh battery which offers an improved range of 192 miles*. Both models support fast DC 75 kW charging for added convenience.

The MINI Cooper Electric Monochrome and MINI Aceman Monochrome are available to order from retailers nationwide now from £26,905 OTR and £28,905 OTR respectively.

For more information on the new MINI Monochrome visit mini.co.uk.

Ends

*All figures have already been calculated based on the WLTP test cycle.


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.


www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup


MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480                   
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

BMW recently celebrated another successful May, having garnered a trio of accolades at industry events including the 2025 Which? Awards, Top Gear EV Awards and The Great British Fleet Awards. Meanwhile, MINI Aceman customers can benefit from an optional towbar supporting a load of up to 750 kg.

BMW named Electric Car Brand of the Year at the Which? Awards.
Inaugurated in 2007, the Which? Awards celebrate and reward the best businesses in the UK that consistently deliver for their customers. At this year’s ceremony, BMW was presented the coveted Electric Car Brand of the Year accolade – awarded for demonstrating dependable EV reliability across Which? surveys and for an innovative, safe and electrically-efficient product portfolio.

Paul Kester, Head of Product and Market Planning for BMW Group UK said, “This Electric Car Brand of the Year award is especially meaningful given how competitive the EV market is right now. It’s a big year ahead for BMW with the world premiere of our first next-generation electric vehicle this September. We hope to be back on stage again next year following its launch.”

Top Gear names the BMW i5 Touring Best EV Estate at annual awards.
Almost two years after its initial launch, the eighth-generation BMW 5 Series recently garnered its 25th accolade across its diverse model lineup at the prestigious Top Gear Electric Awards 2025.

Standing as the epitome of driving pleasure, sporty elegance and modern functionality in a one compelling package, it was the BMW i5 Touring that took the top spot in the EV Estate category. Reflecting on the win, Top Gear’s Editor in Chief, Jack Rix said, “The enormous breadth of smug ability served up by BMW’s vast i5 Touring means the rest frankly needn’t have bothered…”

BMW 7 Series wins Best Fleet Luxury Car at The Great British Fleet Awards 2025.
Judged by Fleet World’s expert panel of editors, the Great British Fleet Awards celebrate the best of corporate motoring in the UK, from fleet managers to suppliers and manufacturers. This year’s ceremony saw the BMW 7 Series secure the accolade for Best Fleet Luxury Car.

Commenting on the win, Fleet World’s Editor, John Challen said, “A stalwart of the BMW lineup for decades, the 7 Series grows in stature, performance and quality throughout. In the back, it feels like you are being transported in a private jet, while behind the wheel, there’s an engaging driver experience, large, clear screens and a level of quality that is on a par with other cars with a much higher price tag.”

Launched in 2022, the latest-generation BMW 7 Series has redefined the luxury saloon market with its unparalleled comfort and cutting-edge digital experience. Its compelling model portfolio – comprising both hybrid and fully electric powertrains – offers maximum flexibility for BMW’s most discerning customers.

MINI Aceman customers can now specify a towbar supporting a load of up to 750 kg.
Following the launch of the MINI Aceman last year, customers can now benefit from an expanded options portfolio with the addition of a new towbar. Offering a capacity of up to 750 kg – perfect for towing small trailers and bicycle carriers – this new option is available for the MINI Aceman SE and MINI John Cooper Works Aceman.


Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

For further information please contact:

Sam Buckingham
Press Officer, MINI
Tel: 07815 362 262
Samuel.Buckingham@mini.co.uk

Tom Evans
Senior Press Officer, BMW
Tel: 07815 371 705
Email: Tom.Evans@bmw.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372 480
Email: Helen.Wilson@mini.co.uk

Chris Overall
BMW Media Relations Manager
Tel: 07815 370 990
Email: Chris.Overall@bmw.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk

Thank you for attending the BMW Group UK Spring Multi-Model Launch event, featuring first drive opportunities for the MINI John Cooper Works Electric, MINI John Cooper Works Aceman and the new BMW iX.

Please see below for links to the press materials for each model. 

MINI John Cooper Works Electric & MINI John Cooper Works Aceman - UK Press Kit & Photography
MINI John Cooper Works Electric & MINI John Cooper Works Aceman - UK Press Release

MINI John Cooper Works & MINI John Cooper Works Convertible - UK Press Kit & Photography
MINI John Cooper Works & MINI John Cooper Works Convertible - UK Press Release

BMW iX - UK Press Kit & Photography 
BMW iX - UK Press Release

Spec sheets for all vehicles can be downloaded below.  

BMW Group UK is pleased to be celebrating another successful year end, after collecting a variety of awards over the winter months, including accolades from Auto Express, Carwow and Fleet News. Meanwhile, BMW M Motorsport pays homage to a racing-game legend.

The iconic BMW M3 GTR from Need for Speed™: Most Wanted is now a reality.
To commemorate 30 years of the Need for Speed™ racing game franchise, BMW M has brought a virtual icon to reality by recreating the E46 BMW M3 GTR which starred in 2005’s Need for Speed™: Most Wanted. Built by BMW M Motorsport in 2001 and now adorned with a striking silver-blue livery reminiscent of the game’s hero car, this very special M model will feature on display in the BMW Welt in Munich until 6 January 2025.

In addition, gamers can reprise their position behind the wheel of this nostalgia-infused legend as the M3 GTR makes its return in the latest title from EA Games: Need for Speed™ Unbound Vol. 9: Prepare for Lockdown. Players can also look forward to more BMW content in this edition, including the BMW S 1000 RR 2019 motorcycle - the first bike to appear in a Need for Speed™ game.

For further details, click here to read the full article in BMW M Magazine.

Triple success for BMW Group at the Auto Express Used Car Awards 2024.
BMW Group was victorious at the Auto Express Used Car Awards 2024, taking home three award wins across a variety of categories. The awards highlight the best used cars across 19 categories including value for money, reliability and driving experience.

MINI was successful in two categories, with the MINI Hatch winning ‘Best Used City Car’ and MINI Convertible taking home ‘Best Used Convertible’. The title praised the retro styling, slick interior, and engaging driving dynamics of the MINI Hatch, commenting “the level of refinement and stability on offer will have drivers convinced that they’re piloting a larger car”. Auto Express also complimented the interior and exterior design of the MINI Convertible, commenting on the generous high-quality materials and refinement of the soft top roof. 

‘Best Used Luxury Car’ went to the BMW 8 Series Gran Coupé, with Auto Express highlighting its superb design, glorious driving experience, fabulous cabin, and brilliant engines as reasons for the win.

BMW does the double at the 2024 Fleet News FN50 Awards.
BMW proudly received both headline awards at the Fleet News FN50 Dinner 2024. Based on data from the UK’s 50 largest leasing companies, BMW was yet again recognised as the overall most reliable car brand, marking the ninth time it has received this distinction. Meanwhile, the BMW 3 Series retained its title as ‘Most Reliable Car Model’ for the fourth consecutive year.

Speaking on the win, Stephen Briers, Editor of Fleet News, said: “It’s a great achievement for BMW to regain its title as the UK’s most reliable car maker this year. FN50 leasing companies operate more than 1.3 million cars, making this one of the largest vehicle reliability surveys of its kind. Earning a spot anywhere on this list is a significant accomplishment, but being named the most reliable is a true testament to a manufacturer’s dedication and hard work in creating vehicles that can be depended on.”

BMW X5 named the ‘Adventurer’s Choice’ at The Carwow Car of the Year Awards.
The Carwow Car of the Year Awards name the best new cars currently available while providing expert car-buying advice to those wanting to reduce their shortlist. This year, the BMW X5 topped the ‘Adventurer’s Choice’ category, as it was commended by Carwow for its “powerful yet efficient engines”, “high-quality interior” and for being “genuinely enjoyable to drive.”

Carwow Chief Content Officer, Mat Watson said, “The BMW X5 is a great choice if you have an outdoorsy lifestyle, because it has space for you, your family and friends as well as all their things. The spacious boot is accessed via a split tailgate, which makes for a great place to sit and remove your wellies, or drink a coffee and soak in the views. Four-wheel drive means it’s useful if you head off the beaten track, too.”

BMW 3 Series voted Premium Used Car of the Year at the 2024 Motor Trader Industry Awards.
Adding a seventh accolade to its 2024 tally, the BMW 3 Series was recently named ‘Premium Used Car of the Year’ at the 34^th annual Motor Trader Industry Awards – a celebration of excellence across motor retailing.

David Beattie, Used Cars Sales Director, BMW Group UK, said, "We at BMW UK are so proud of the 3 Series. To many it represents the heart of the BMW model range. Now in its seventh generation, there is a huge range of 3 Series models on the road in the UK, offering something for every buyer, making it an excellent choice in the used car market. We’re extremely grateful to the Motor Trader judging panel for choosing the BMW 3 Series and to our retail partners across the country for ensuring its continued success.”

Double win for BMW Group at the Autovista Residual Value Awards.
Informed by data from 17 European markets, the annual Autovista Group Residual Value Awards identify vehicles which represent best-in-class value retention across a range of segments, body types and powertrains. The BMW Group received two awards in 2024, with the BMW i5 and MINI Aceman each outperforming their respective rivals.

The BMW i5 took the top spot in the ‘Compact and Large Battery-Electric Vehicle’ category, just ahead of the BMW i4, which this year placed second after winning the same accolade in 2023. On accepting the award, Nicole Mattig, Head of Corporate Sales for Europe, BMW AG, said, “We are delighted to accept this AutoVista24 Residual Value Award for the BMW i5. Available with an all-electric powertrain for the first time, the eighth-generation BMW 5 Series marries benchmark driving dynamics with an array of innovative technology, including advanced driver assistance systems, the BMW Curved display and My Modes for a customisable driving experience. This, combined with a high level of standard specification, ensures a compelling product offering for our most discerning customers across Europe.”

Meanwhile, the MINI Aceman demonstrated the strongest residual value predictions in the ‘Small Battery-Electric Vehicle’ category, with Autovista Group commending the crossover’s infusion of “typical MINI DNA in terms of style, practicality and premium ambitions.” “Its futuristic look makes it stick out in the segment, while it conserves and upgrades MINI design cues,” judges added.

BMW i5 Touring is GREENFLEET’s Vehicle of the Year.
Rounding off a successful year, the BMW i5 Touring received its fifth 2024 accolade after being named GREENFLEET’s Vehicle of the Year. Presented on 5 December at Coventry Building Society Arena, the GREENFLEET Awards recognise the businesses, fleets and individuals committed to transport decarbonisation.

Commenting on the win, Angela Pisanu, Editor of GREENFLEET said, "The BMW i5 Touring was crowned GREENFLEET's Vehicle of the Year for 2024 for its rewarding driving dynamic, build quality, technological innovation, and impressive range of up to 343 miles. Offering long-distance comfort with high levels of driver engagement, the i5 Touring was our worthy winner."

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

For further information please contact:

Sam Buckingham
Press Officer, MINI
Tel: 07815 362 262
Samuel.Buckingham@mini.co.uk

Tom Evans
Senior Press Officer, BMW
Tel: 07815 371 705
Email: Tom.Evans@bmw.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372 480
Email: Helen.Wilson@mini.co.uk

Chris Overall
BMW Media Relations Manager
Tel: 07815 370 990
Email: Chris.Overall@bmw.co.uk

Christina Burnham-Hepe
General Manager, Communications
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk 

Thank you for attending the BMW Group UK November Multi-Model Launch event, featuring first drive opportunities for the BMW X3, BMW 1 Series and the new MINI Aceman.

Please see below for links to the press materials for each model. 


BMW X3 - UK Press Kit & Photography 
BMW X3 - Press Release

BMW 1 Series - UK Press Kit & Photography
BMW 1 Series - Press Release

MINI Aceman - UK Press Kit & Photography
MINI Aceman - Press Release

Spec sheets for all vehicles and the product presentations are available for download below. 
 

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market.

Paris. Parallel to the market launch of the new BMW 1 Series, the new BMW X3 and the new BMW M5, the BMW Group will present the next steps in its unchanged product strategy at the Mondial de l'Auto Paris 2024. The focus is on the world premieres of the first all-electric MINI John Cooper Works models and the first joint motor show appearance of the latest concept studies of the BMW Neue Klasse, which will go into series production in 2025.

“The BMW Group is demonstrating its pioneering role in electric mobility at the Mondial de l'Auto Paris with a cross-segment range of electrified vehicles. Thanks to our attractive BEV product portfolio, we are able to grow our all-electric sales even in a demanding market environment. In the European market, we were even able to gain market share with the BMW brand,” says Jochen Goller, member of the Board of Management of BMW AG, responsible for Customers, Brands, Sales.

What BMW M is to BMW, JCW is to MINI. 
The new all-electric MINI John Cooper Works models.
With the world premiere of the all-electric MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, the brand's long racing history is transferred to the here and now with innovative power. The two models effortlessly transfer motorsport expertise from the race track to the road. In addition to the exclusive, sporty design

and optimised aerodynamic driving characteristics, MINI fans can also look forward to the brand's hallmark agile handling. Click [here] for more information.

The roll-out of electrification to the John Cooper Works brand within MINI transmits another strong signal on how the BMW Group is committed to electric driving as a strategic direction.

At the same time, the Mondial de l'Auto Paris 2024 marks the ideal starting point for intensified communication in the further ramp up for BMW Neue Klasse, due for launch in 2025.

First joint appearance of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X.
BMW is showing two Neue Klasse Vision Vehicles in Paris, which provide an outlook on the wide range of BMW's future model portfolio.
The BMW Vision New Class is a sporty electric sedan for the premium mid-range. The BMW Vision New Class X transfers the philosophy and technology of the future generation of vehicles to the Sports Activity Vehicle segment.

"With the two vision cars for Neue Klasse we are showing how we are going to change the look & feel of the BMW brand. Many aspects of our cars will be completely new and yet we believe that the Neue Klasse will reflect the very essence of the BMW brand", says Adrian van Hooydonk, head of BMW Group Design.

Both vehicles are characterized by a clear, reduced design language. In the interior, the next generation of BMW iDrive enables intuitive interaction between driver and vehicle. The combination of BMW Panoramic Vision, 3D Head-Up Display, Central Display and the new multifunction steering wheel redefine the BMW driver orientation. Click [here] for more information.

The new BMW iX2 features in-car entertainment highlight UNO® Car Party! And Paramount+.
With UNO® Car Party! in the BMW iX2, the BMW Group is showing the next in-car gaming highlight. Since the end of August 2024, the game has already been available in over 500,000 BMW and MINI vehicles via the AirConsole platform. In addition, it was only at the beginning of October that the BMW Group brought the popular subscription streaming service Paramount+ into the vehicle, offering subscribers access to a wide range of blockbusters, new originals and hit series such as Star Trek Discovery. Customers have access to in-car entertainment highlights in their vehicles with BMW and MINI Operating System 9 in conjunction with BMW Digital Premium or the MINI Connected Package*.

*Paramount+ subscription is not part of BMW Digital Premium/MINI Connected Package.

In addition to the outlook for the BMW Neue Klasse and new digital services, also hydrogen technology is key topic at the Mondial de l'Auto Paris 2024, as a further expression of the BMW Group's open technology drive strategy.

BMW will launch its first hydrogen-powered production model in 2028. 
After successfully testing the BMW iX5 Hydrogen pilot fleet worldwide, the BMW Group is now preparing for series production of vehicles with hydrogen drive systems in 2028. The series production models will be integrated into BMW’s existing portfolio. Hydrogen is recognized as a promising future energy carrier of the future, actingas an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid.

Click [here] for more information.

The BMW Group is also showing the complete all-electric BMW and MINI product portfolio at Mondial de l'Auto Paris 2024. It now consists of more than 15 models, which cover all major market segments.

The motor show presentation is rounded off with the electric two-wheelers from BMW Motorrad for urban areas. Click [here] for more information.

The BMW Group stand at Mondial de l'Automobile Paris 2024 covers an area of 1,300 square metres. The fair is open to trade visitors on 14 October and to the general public from 15 to 20 October 2024.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.  

Mr. Heilmer, when you joined MINI in 2017, how did you set about developing a vision to lead the models into the future?

Given that MINI is a very traditional brand, the question was: how do you evolve a brand like this into the future? To answer that, we went right back to the birth of the classic Mini to understand the spirit of Sir Alec Issigonis and derive from this where the MINI brand is heading in today’s context. The next step was to explore the essence of the original Mini together with our very diverse team and derive our own creative mindset. This was our foundation to develop an overall brand design vision to serve as a guiding principle in designing the new products.

What was your biggest challenge in developing a completely new design language?

The biggest challenge was and still is the profound engagement with the brand's strong history. The first MINI was an absolute disruption – but that is also part of the story. We could just say that MINI is disruption and let everything that happened before stay in the history books. But that would be to discard the heart of the brand. Instead, we now talk about independent characters – and the MINI Cooper immediately shone as the icon in our eyes. You get closer to the quintessential ethos of the original model: a powerful character, but with as few fancy frills as possible – “Charismatic Simplicity” expresses this.

What does the new MINI “Charismatic Simplicity” design language represent and how is this reflected in the new MINI Aceman?

It’s about strong characters and about each family member having their own individual place within the MINI family. For example, the MINI Aceman has a unique design language when viewed from the side, and a unique graphic for the wheel arch trims. It is compact, agile and exudes a determination to forge ahead. That is what highlights this charismatic aspect. At the same time, we have consciously kept away from superfluous stylistic elements. Our challenge was to define a distinctive character with as few design elements as possible.

How would you describe the MINI Aceman character?

The MINI Aceman is both a practical and expressive, unique companion in everyday life. It steps out into the world fresh and carefree and takes up its place at the centre of the MINI family. It is an independent character that can be quite ‘edgy’ and appeals to customers who – irrespective of their age – value individuality and distinctiveness in urban spaces.

The MINI Aceman is the first of its kind. What makes the MINI Aceman the signature vehicle for the urban environment?

The MINI Aceman fits perfectly into the urban environment as it reinterprets the classic MINI values in a modern, all-electric crossover format. It offers an elevated seating position that conveys a feeling of safety and a generous amount of space without losing the compactness and manoeuvrability that are the MINI hallmarks.

Where do you draw fresh inspiration to develop new MINI models?

Inspiration never happens by chance but comes from a regular and targeted exchange of views within our team, in which each member contributes their inspiring and fascinating experiences. One team member builds skateboards, for example, while another lived on a sailing boat for two years. I would say it is roughly split between direct and indirect inspiration. Indirect inspiration involves everything that fuels a spirit, which comes across in the materials we use as well as in the surfaces and the digital aspects. Direct inspiration is in the architecture or fashion, for example. However, creative debate within the team throughout is crucial.

How do new, sustainably produced materials influence the design process at MINI?

Our brand design vision is based on our “creative mindset”, which consists of four guiding values: heartbeat, curiosity, responsibility and daredevil. These values stand for our basic principles such as heritage, curiosity for the new, sustainability and the courage to stand out from the crowd. For us, sustainability and the responsible use of resources have nothing to do with compromise, but rather exploring new possibilities in our creative process. Instead of materials such as leather, we use alternative technologies that allow more design freedom and individualisation, for example through using patterns or two-tone colours. The 3D knit is an example of one of the central design elements inspired by the sneaker industry. We are also replacing elements: for example, chrome with our new Vibrant Silver colour for aesthetic reasons.

Which of the MINI Aceman design innovations are you particularly proud of?

Two things in particular, and they are both about size. The MINI Aceman is very compact because of its very short overhangs at the front and rear. Even so, the vehicle is extremely safe. This is the result of truly outstanding engineering work. But it’s not just the things you can see that make it special. I would also make particular mention of how the sense of space is brought throughout the interior to achieve maximum lightness.

Are there any hidden design element that you would only see on closer inspection?

The idea behind us hiding little Easter eggs was knowing that people love discovering surprises. Not always in plain sight, but a little further down the line. Digital innovation allows for this sort of playfulness: for example, the navigation arrow can be depicted as a small MINI, or a large spinning record can be displayed on the central interface. And that’s how Spike was born, an animal friend who has always been a loyal companion to the brand. This gave rise to the idea of offering a kind of digital companion. That’s how Spike got on board the MINI and now lives in the display, so to speak.

What direction do you want the MINI design to take in the future?

As a team, we believe that our “creative mindset” will remain just as relevant to us as a guiding principle for future products. At the same time, we will focus even more strongly on the value of responsibility. Curiosity and responsibility – these are the values that we are introducing into the minds of the next generation.

If there was a product outside the car segment that you could design – what would it be?

Many things come to mind, but if I had to choose one, I would say: a sailing boat. I’ve only been sailing maybe five times in my life, but I still have a fascination for open water and dealing with the natural forces that prevail there. I designed a trimaran together with a fellow student for my degree dissertation, with the question of whether it is possible to design “automotive” in an area of mobility that is not necessarily confined to the road – I believe that there is still enormous potential there.