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                    <title><![CDATA[BMW Group Newsroom United Kingdom]]></title>
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                    <pubDate>Mon, 14 Sep 2026 14:00:00 +0000</pubDate>
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                        <title>BMW Maps displays navigation and driver assistance information in a single 3D view</title>
                        <link>https://newsroom.bmwgroup.com/emea/bmw-maps-displays-navigation-and-driver-assistance-information-in-a-single-3d-view/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/bmw-maps-displays-navigation-and-driver-assistance-information-in-a-single-3d-view/</guid><pp:caseid>820553</pp:caseid><pp:summary><![CDATA[+++ Starting in October 2026, BMW Maps will display navigation and driver assistance in a single 3D view +++ This feature helps drivers orient themselves in complex traffic situations and makes assisted and semi-automated driving even easier to understand +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market.<br />
    <br />München.</strong> Starting in October 2026, the BMW Group will
  introduce BMW Maps with driver assistance¹ for BMW vehicles equipped
  with the BMW Operating System X. The feature combines route guidance,
  the vehicle’s surroundings, and driver assistance information into a
  single 3D view on the central display. This allows drivers to see not
  only the next navigation step, but also how the vehicle perceives its
  surroundings and which assistance functions are supporting the driving task.</p>
<p>The display shows the driver's own vehicle precisely within its lane
  and at the correct road level. This helps with navigation on highways,
  at intersections, and in city traffic. At the same time, it makes
  assisted and semi-automated driving even easier to understand in the
  context of the current driving situation.</p>
<p>This integration is particularly relevant when driver-assistance
  systems support driving over long distances or in complex traffic
  situations. For example, the Highway Assistant 2 enables hands-free
  driving on highways at speeds of up to 130 km/h. The system controls
  both longitudinal and lateral movement and supports assisted lane
  changes after the driver confirms with a glance. With active route
  guidance via BMW Maps, the system provides support from the highway
  on-ramp all the way to the exit.</p>
<p>In urban areas, the interplay between navigation and driver
  assistance is becoming increasingly important. Starting in 2027, BMW
  models equipped with the BMW Operating System X will begin rolling out
  navigation-guided, semi-automated driving in urban areas, initially in Germany.</p>
<p>
  <iframe frameborder="0" height="315" src="https://www.youtube-nocookie.com/embed/YabvV5_APN8?si=WhX5g8WlyDsVLcFC" title="YouTube video player" width="560"></iframe>
</p>
<p>“An important step toward highly automated driving is the intelligent
  interaction between navigation and driver assistance. BMW Maps with
  Driver Assistance¹ shows drivers how route guidance, environmental
  perception, and assistance functions work together. This provides
  better orientation when driver assistance is active—developed by the
  BMW Group in collaboration with Mapbox,” says Stephan Durach, Senior
  Vice President of Digital Services, Infotainment, and Connected
  Company at the BMW Group.</p>
<p>“We’re thrilled to partner with the BMW Group to be the first to
  bring this next-generation navigation experience to market. Drivers
  can see exactly which lane they need to be in and everything happening
  around the vehicle. All of this is brought together in a seamless
  view—making every trip easier so drivers can enjoy the ride and never
  miss a turn again,” says Peter Sirota, CEO of Mapbox.</p>
<p>The integrated display in BMW Maps is based on the new generation of
  driver assistance systems working in conjunction with the BMW
  Operating System X. BMW Maps with Driver Assistance¹ is developed
  in-house by the BMW Group and utilizes navigation data and map
  technology from its partner, Mapbox. The combination of navigation, 3D
  map display, and driver assistance makes BMW Maps a key differentiator
  in intelligent vehicle guidance across international markets.</p>
<p>
  <em>1)  The BMW Maps feature with driver assistance is available only
    in combination with Highway Assistant or Highway & City
    Assistant in select countries, cities, and on select roads. Rollout
    is occurring in phases.</em>
</p>
<p>
  <em>2)  The availability, scope of functions, and system limitations
    of Highway Assistant and Highway & City Assistant may vary by
    country. </em>
</p>
<p>
  <strong>BMW Maps with Driver Assistance | Summary</strong>
</p>
<ul>
  <li>Everything in a single 3D view: Starting in October 2026, BMW Maps
    will combine navigation, the vehicle’s surroundings, and driver
    assistance information into a single 3D view for BMW vehicles
    equipped with Operating System X.</li>
  <li>More intuitive driver assistance: The integrated display shows how
    the vehicle perceives its surroundings and whether assistance
    functions are supporting the driver, from complex situations in city
    traffic to hands-free assisted driving on the highway. </li>
  <li>Intelligent integration of navigation and driver assistance: This
    feature, developed by the BMW Group, combines precise map
    information, vehicle sensors, and artificial intelligence. BMW Maps
    uses navigation data and mapping technology from Mapbox.</li>
</ul><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Tom Evans<br>Tel: +447815371705<br>E-mail: <a href="mailto:tom.evans@partner.bmw.co.uk">tom.evans@partner.bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,BMW,Intelligent Connected Vehicles,ConnectedDrive,Driver Assistance,Infotainment &amp; Entertainment,Automated Driving,Software Defined Vehicles]]></category>
            <pubDate>Mon, 14 Sep 2026 14:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 14 Sep 2026 14:00:00 +0000</pp:lastModified>
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                        <title>The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.</title>
                        <link>https://newsroom.bmwgroup.com/emea/the-bmw-ix3-ushers-in-next-generation-innovations-at-ces-2026/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/the-bmw-ix3-ushers-in-next-generation-innovations-at-ces-2026/</guid><pp:caseid>788307</pp:caseid><pp:summary><![CDATA[+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market.</strong></p>
<p>
  <strong>Munich.</strong> The new BMW iX3 is in the spotlight at CES
  2026. For the first time, the enhanced, AI-powered BMW Intelligent
  Personal Assistant with Alexa+ technology will be presented to the
  public. As the debut model for the Neue Klasse, the BMW iX3 showcases
  groundbreaking innovations that will shape the entire model range of
  the brand in the future. By 2027, the technologies of the Neue Klasse
  will be integrated into a total of 40 new models and model updates
  from BMW.</p>
<p>
  <strong>BMW Intelligent Personal Assistant expanded with Amazon
  Alexa+.<br /></strong>One year after the world premiere of the new BMW
  Panoramic iDrive with BMW Operating System X at CES 2025, visitors to
  this year’s CES can experience the revolutionary user-interaction
  concept firsthand in the BMW iX3. With a balanced combination of
  digital functions and physical elements, it elevates intuitive
  operation according to BMW’s guiding principle ‘Hands on the Wheel,
  Eyes on the Road’ to a new level of driver orientation. Built on the
  technological foundation of a software-defined vehicle, the customer
  experience in the BMW iX3 continues to evolve. For the first time, BMW
  presents the next generation <strong>AI-powered BMW Intelligent
    Personal Assistant</strong>. BMW is the first manufacturer to expand
  its voice assistant with the AI assistant Amazon Alexa+. This enables
  intuitive and intelligent interaction between passengers and the
  vehicle in a natural dialogue. The interaction includes the operation
  of vehicle functions as well as access to information and knowledge
  beyond the vehicle. For the first time, passengers can ask multiple
  questions in a single sentence—covering both your vehicle’s features
  and e.g. general knowledge topics.</p>
<p>The integration of Amazon Alexa+ into the BMW Intelligent Personal
  Assistant represents a technological leap forward that focuses on
  added value for the customer. The AI technology used in the BMW
  Intelligent Personal Assistant is a Large Language Model (LLM), a
  generative AI that understands language and is capable of formulating
  its own responses. Starting in the second half of 2026 at the latest,
  this further development will be gradually rolled out in Germany and
  the USA across all BMW models equipped with BMW Operating System 9 and
  X. (LINK TO FULL RELEASE)</p>
<p>
  <strong>BMW iX3 transforms waiting time into entertainment: stream a
    movie, play a video game or make a video call.<sup>[1]</sup>
    <br /></strong>The BMW booth at CES also focuses on the wide range
  of entertainment options in BMW Operating System X. It offers an
  extensive selection of apps, videos, and games. In addition to the
  popular streaming service <strong>Disney+</strong>, customers in the
  BMW iX3 have access to the <strong>Video App</strong> (powered by
  TiVo™). This app enables video streaming on the central display when
  the vehicle is stationary, with a continuously growing selection of
  content such as news, live, and on-demand streaming. The portfolio of
  the video streaming platform will continue to evolve.</p>
<p>The <strong>BMW ConnectedDrive Store</strong> will also soon include
  the <strong>YouTube Music</strong> app for the first time, joining the
    <strong>more than 85 apps worldwide in categories such as Music
    & Audio, Entertainment, Gaming, News, Travel &
  Local</strong>. YouTube Music gives customers access to an extensive
  catalog with over 300 million tracks, including the official studio
  recordings, remixes, live performances, and hard-to-find covers.
    <strong>Zoom </strong>now allows video calls on the iX3’s central
  display for the first time when the vehicle is stationary. As soon as
  the vehicle starts moving, the video transmission stops, and the
  conversation seamlessly continues via audio.</p>
<p>In-car gaming via AirConsole, as introduced for the first time with
  the BMW Operating System 8.5, is also available in the new BMW iX3,
  featuring world-renowned titles like UNO<sup>®️</sup> Car Party!
  <br />A new highlight in AirConsole’s extensive game library is
    <strong>Hot Wheels: Xtreme Overdrive™️ </strong>from Mattel,
  available exclusively to BMW customers. AirConsole allows users to use
  their own smartphones as controllers, so all passengers can play
  together or compete against each other. Additional games and apps for
  in-car entertainment can be accessed through the BMW ConnectedDrive
  Store. Selected games in the BMW iX3 can also be controlled using
  Bluetooth controllers from conventional gaming consoles.</p>
<p>
  <strong>Sixth-generation BMW eDrive technology: higher efficiency,
    more range, faster charging.</strong>
  <br />The sixth-generation BMW eDrive technology developed for the
  Neue Klasse comprises highly efficient electric motors, fundamentally
  new high-voltage batteries with cylindrical cells, and 800V
  technology. The BMW iX3 50 xDrive is powered by two electric motors,
  which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft)
  of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds
  and reaches a top speed of 210 km/h (130 mph). Its electric
  all-wheel-drive configuration consists of an extensively upgraded
  electrically excited synchronous motor (EESM) with particularly high
  levels of efficiency at the rear axle and, at the front axle, a new
  asynchronous motor (ASM) distinguished by its compact design and high
  cost efficiency. The combination of EESM and ASM is evidence of the
  BMW Group’s commitment to technological neutrality within electric
  mobility as well. The drive technology developed for the Neue Klasse
  reduces energy losses by 40 per cent compared to fifth-generation BMW
  eDrive technology, weight by 10 per cent and manufacturing costs by 20
  per cent.</p>
<p>The new high-voltage battery concept with cylindrical cells for the
  Neue Klasse also achieves significant advances. The energy density on
  a cell level is 20 per cent higher than with fifth-generation BMW
  eDrive technology, and the new concept also paves the way for a 30 per
  cent increase in charging speed. The cylindrical cells are integrated
  directly into the high-voltage battery (“cell to pack”), which
  benefits energy density and cost efficiency. Added to which, the
  high-voltage battery is integrated into the vehicle architecture as a
  structural component to minimise weight (“pack to open body”). The
  high-voltage battery in the BMW iX3 50 xDrive has a usable energy
  content of 108.7 kWh, enabling a range of up to 805 kilometres (500
  miles) in the WLTP cycle.</p>
<p>
  <strong>BMW Charging: short charging times, premiere for bidirectional
  charging.<br /></strong>The advances brought by sixth-generation BMW
  eDrive technology have a significant influence on the charging
  experience, too. A maximum charging rate of 400 kW enables users to
  fill their new BMW iX3 with enough energy at an 800V direct current
  (DC) rapid charging station to add up to 372 kilometres (231 miles)
  <sup>[2]</sup> of range in just ten minutes. The high-voltage battery
  can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to
  the battery management tech with integrated switching matrix developed
  completely in-house by the BMW Group, the new BMW iX3 can also be
  charged from 400V DC stations. Upgrades to the battery preparation
  also help to shorten charging times. The new BMW iX3 50 xDrive can top
  up on alternating current (AC) at 11 kW as standard or 22 kW
  <sup>[3]</sup> as an option.</p>
<p>Extensive bidirectional charging functions <sup>[3]</sup> are also
  available for the new BMW iX3, meaning that it can be used as an
  energy supply source for a variety of applications. The
  Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile
  powerbank, which can supply electric devices with power while on the
  move. Vehicle-to-Home (V2H) hands it the role of storage unit for
  solar energy generated by home-fitted photovoltaic systems. And
  customers can also hook their car up to the energy market via the
  Vehicle-to-Grid (V2G) application and earn some money in the process.</p>
<p>The selection of standard-fitted and optional charging accessories
  has been significantly expanded. For flexible charging during a
  journey, customers can make use of the new Multifunction Charger,
  which comes with several adapters for charging and discharging the
  high-voltage battery. The new BMW Wallbox Professional (DC) enables
  bidirectional charging at home or work. And BMW Charging offers the
  option of cost-optimised /solar-power-optimised home charging.</p>
<p>In order to give owners the best possible charging experience, the
  new BMW iX3 will be fitted as standard with an NACS (North American
  Charging Standard) compatible charging port. This will provide iX3
  owners access to the vast Supercharger network, while a standard CCS
  (Combined Charging System) adapter will preserve access to other
  providers from coast to coast, thus ensuring that iX3 owners are never
  far from a provider no matter where the journey is taking them.</p>
<p>
  <strong>Heart of Joy: The Ultimate Driving Machine reaches a new level.</strong>
  <br />One of four superbrains in the electronics architecture of the
  Neue Klasse, the Heart of Joy looks after drivetrain and driving
  dynamics management. This high-performance control unit is responsible
  for the drivetrain, brakes, energy recuperation, and steering
  functions, and processes information up to ten times faster than
  conventional control units. In this way, the potential of electric
  mobility in terms of instantaneous power delivery, smooth power
  transfer, agility, stability, and efficiency is fully realized.</p>
<p>Together with the BMW Dynamic Performance Control software stack
  developed fully in-house, the Heart of Joy calculates all the driving
  dynamics parameters with a new level of speed and precision. The
  driver and passengers in the new BMW iX3 experience a uniquely
  harmonious and BMW-typical driving sensation whatever the situation.
  Every movement of the accelerator, brake pedal, and steering is
  executed directly and with assurance and precision. Supreme traction
  and – thanks to the unique Soft Stop function – the smoothest stopping
  process ever achieved by a BMW are among its other attributes. In
  addition, the efficiency of the new BMW iX3 is optimized by the
  integrated management of drivetrain, braking system, and energy
  recuperation. In everyday driving, 98% of braking maneuvers are
  carried out using recuperation only, without application of the
  friction brakes. The only occasions these are called upon are under
  emergency braking and during extremely sporty driving.</p>
<p>
  <strong>“Superbrain of automated driving” for the driver assistance
    systems with of the next technology
  generation.<br /></strong>Another high-performance computer brings
  together all the automated driving and parking functions in the BMW
  iX3. With 20 times greater processing power than in the previous
  vehicle generation, the watercooled “superbrain of automated driving”
  enables a significant technological advance with the Neue Klasse in
  this area as well.</p>
<p>
  <strong>BMW Symbiotic Drive provides seamless
  support.<br /></strong>The BMW iX3 uses its Symbiotic Drive capability
  combined with driver assistance to create a completely new driving
  experience. Whenever the driver wants to accelerate, brake or steer,
  their inputs merge seamlessly and intuitively with AI-enabled
  software.The result is a whole new form of Sheer Driving Pleasure. For
  example, the automatic cruise control system is not deactivated with
  only a light press of the brake pedal; instead, it is only switched
  off when the driver brakes harder. In the same way, the lane control
  assistance remains active even after light steering inputs by the driver.</p>
<p>With the optional BMW Highway / Motorway Assistant <sup>[4]</sup>,
  drivers can take their hands off the steering wheel permanently at
  speeds of up to 85 mph / 130 km/h, while remaining attentive and ready
  to intervene. The system assists with vehicle guidance within the lane
  and can also perform automated lane changes when needed – a simple
  glance confirmation by the driver is sufficient. With active BMW Maps
  route guidance, the system proactively suggests lane changes at
  highway interchanges and exits, which can be confirmed with a quick
  glance in the wing mirror. The Highway Assistant remains active while
  passing through interchanges and until the end of highway exits. This
  allows BMW iX3 drivers to enjoy Level 2 driver assistance without
  touching the steering wheel in even more situations.</p>
<p>The new Highway and City Assistant <sup>[4]</sup> also offers
  innovative functions for urban environments, such as stopping and
  automatically restarting at traffic lights. Additional driver
  assistance features for complex urban driving situations will be
  rolled out later via over-the-air software updates.</p>
<p> </p>
<p>
  <em>[1] Availability of individual apps and content depends on the
    country. Download and use of the apps require connectivity via BMW
    Digital Premium or a connection to a WiFi network or mobile
    smartphone hotspot. App-specific subscriptions are not included in
    BMW Digital Premium.</em>
  <br />
  <em>[2] The range added after 10 minutes of high-power charging was
    determined according to ISO12906 in the WLTP cycle. This figure, as
    well as charging performance, depends on vehicle equipment, charging
    and battery aging condition, battery temperature, individual driving
    profile, use of auxiliary consumers, ambient temperature, and the
    charging power provided at the charging station.</em>
  <br />
  <em>[3] Available from production period 3/2026.</em>
  <br />
  <em>[4] Availability depends on the country.</em></p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂
  emissions combined: 0 g/km; CO2-class: A; WLTP electric range: 679 -
  805 km.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: James Morrison<br>Tel: +44-1252-92-1524<br>E-mail: <a href="mailto:james.morrison@bmw.co.uk">james.morrison@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Mobility of the future,Intelligent Connected Vehicles,ConnectedDrive,Infotainment &amp; Entertainment,iX3,NA5,Artificial Intelligence,Product,BMW]]></category>
            <pubDate>Mon, 05 Jan 2026 22:00:00 +0100</pubDate>
            <pp:lastModified>Mon, 05 Jan 2026 22:00:00 +0000</pp:lastModified>
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                        <title>A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.</title>
                        <link>https://newsroom.bmwgroup.com/emea/a-milestone-for-human-vehicle-interaction-bmw-intelligent-personal-assistant-expanded-to-include-amazon-alexa--technology/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/a-milestone-for-human-vehicle-interaction-bmw-intelligent-personal-assistant-expanded-to-include-amazon-alexa--technology/</guid><pp:caseid>788323</pp:caseid><pp:summary><![CDATA[+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market. <br />
    <br />Munich/Las Vegas</strong>. In 2026, BMW will expand its BMW
  Intelligent Personal Assistant, built on Amazon’s AI Alexa+
  architecture, taking voice interaction between humans and vehicles to
  a new level.</p>
<p>BMW will become the first car manufacturer to integrate the AI
  assistant technology into its vehicles, starting with the BMW iX3.
  This new functionality enables intuitive and intelligent interaction
  between passengers and the vehicle in a natural dialogue including
  both the operation of vehicle functions as well as access to
  information and knowledge beyond the vehicle.</p>
<p>For the first time, users will also be able to ask multiple questions
  in a single sentence covering both your vehicle’s features and general
  knowledge topics. <br />The ability to link the BMW Intelligent
  Personal Assistant with Amazon accounts will also make it easier to
  search for and stream music, retrieve public news, and access a wide
  range of other content.</p>
<p>"Our partnership with Amazon is based on a shared vision of
  technological excellence," says Stephan Durach, BMW Group –
  Senior Vice President Development, Digital Services, Infotainment,
  Connected Company. "This has resulted in a product that sets new
  standards in the naturalness of human-vehicle interaction through the
  use of artificial intelligence. With the addition of Amazon's Alexa+
  technology to the BMW Intelligent Personal Assistant, the vehicle
  becomes an intelligent companion for its users."</p>
<p>“BMW Group has been fantastic to work with as we introduce the first
  implementation of the new Alexa Custom Assistant. BMW’s advanced
  technology, combined with the intelligence and conversational
  capabilities of Alexa+, creates a truly sophisticated in-vehicle
  experience." says Daniel Rausch, Vice President of Alexa and Echo.</p>
<p>
  <strong>BMW Intelligent Personal Assistant powered by Amazon Alexa+: 
  </strong>Natural language and free choice of words represent the
  latest development of the BMW Intelligent Personal Assistant. The use
  of predefined voice commands (intents) is no longer necessary. This
  means that with the BMW Intelligent Personal Assistant, various
  requests and queries can be linked together as in a normal human
  conversation, and follow-up questions can be asked. BMW customers can
  trust that their vehicle understands them in context and provides the
  appropriate answers. For example<sup>1)</sup>, when asked, “Hey BMW
  what’s the most famous painting there is in the world and where can I
  find it?” the BMW Intelligent Personal Assistant will provide the
  corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and
  can link this answer directly to other vehicle functions such as
  navigation. The follow-up request "Take me there!" will then
  enable direct guidance to the exhibition location of the artwork. The
  intelligent voice assistant also uses such interactive dialogues to
  respond even more precisely to future voice commands and anticipate
  the intent of the question.</p>
<p>
  <iframe frameborder="0" height="315" src="https://www.youtube-nocookie.com/embed/3JQu-H-iJqg?si=LJclPlRa7x4aUFym" title="YouTube video player" width="560"></iframe></p>
<p>The integration of Amazon Alexa+ architecture into the BMW
  Intelligent Personal Assistant represents a technological leap forward
  that focuses on added value for the customer.</p>
<p>The AI technology used in the BMW Intelligent Personal Assistant is a
  Large Language Model (LLM), a generative AI that understands language
  and is capable of formulating its own responses. </p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW Intelligent Personal Assistant with AI technology
    initially available in Germany and the US.  </strong></p>
<p>The enhanced AI-supported BMW Intelligent Personal Assistant will be
  presented to the public for the first time at CES 2026 in Las Vegas.
  Starting in the second half of 2026, BMW iX3 customers in Germany and
  the US will be the first to benefit from the advantages of the BMW
  Intelligent Personal Assistant powered by Amazon Alexa+. Other markets
  and model series will follow gradually. The UI/UX of the BMW iX3 is
  based on the new BMW Panoramic iDrive control concept with BMW
  Operating System X. </p>
<p>This integration is an important step on the BMW Group's path to
  offering this AI technology across the entire BMW model
  range<sup>2)</sup>. It exemplifies the seamless integration of the
  "software-defined vehicle" (SDV) into the customer's digital ecosystem.</p>
<p>The BMW Intelligent Personal Assistant has played a central role in
  the BMW iDrive operating concept since 2018. In 2022, the addition of
  Amazon Alexa Custom Assistant to the BMW Intelligent Personal
  Assistant led to even more information diversity, faster response
  times, and better understanding of user requests. Most recently, in
  2025, the intelligent voice assistant was expanded for all BMW
  vehicles with Operating System 9 to include new functions such as
  music search, news, sports, and general knowledge. The integration of
  Amazon Alexa+ technology into the next-generation BMW Intelligent
  Personal Assistant demonstrates the innovative power of the
  cooperation between the BMW Group and Amazon. </p>
<p>
  <sup>1)</sup> The video in the press release shows a question in
  English. For the market launch, the corresponding languages, German
  and English, will be offered for Germany and the US respectively.</p>
<p>
  <sup>2)</sup> Latest in the 2<sup>nd</sup> half of 2026, gradually for
  all BMW models with BMW Operating System 9 and X.</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂
  emissions combined: 0 g/km; CO2-class: A; WLTP electric range: 679 -
  805 km.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: James Morrison<br>Tel: +44-1252-92-1524<br>E-mail: <a href="mailto:james.morrison@bmw.co.uk">james.morrison@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Mobility of the future,Intelligent Connected Vehicles,ConnectedDrive,Infotainment &amp; Entertainment,iX3,NA5,Artificial Intelligence,Product,BMW]]></category>
            <pubDate>Mon, 05 Jan 2026 18:00:00 +0100</pubDate>
            <pp:lastModified>Mon, 05 Jan 2026 18:00:00 +0000</pp:lastModified>
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                        <title>Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.</title>
                        <link>https://newsroom.bmwgroup.com/emea/four-superbrains-for-the-neue-klasse-more-intelligent-more-efficient-more-powerful/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/four-superbrains-for-the-neue-klasse-more-intelligent-more-efficient-more-powerful/</guid><pp:caseid>788161</pp:caseid><pp:summary><![CDATA[+++ BMW takes the next step for the Software-Defined Vehicle (SDV) +++ Concentration of computing power for key customer functions in four "Superbrains" +++ Zonal wiring harness architecture 30% lighter and with 600 meters less wiring +++ Technology scales across all drivetrain variants +++ Future-oriented and flexible software architecture from the chip in the vehicle to the cloud +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market. </strong></p>
<p>
  <strong>Munich.</strong> The BMW Group is the first automotive
  manufacturer to launch a completely newly developed digital nervous
  system for all drivetrain variants and vehicle segments. It is more
  intelligent, more powerful and more efficient and will be rolled out
  for the first time in the models of the Neue Klasse. <strong>Four
    high-performance computers</strong>, also called
  "<strong>Superbrains</strong>", consolidate the computing
  power for the most important customer functions: infotainment,
  automated driving, driving dynamics, and basic functions such as
  vehicle access, climate control, and comfort. The four Superbrains
  provide more than 20 times the computing power compared to the current
  vehicle generation and are already designed for upcoming software and
  function updates, including AI-powered customer experiences.</p>
<p>"Technology openness is the key to BMW's success. Starting with
  the first model of the Neue Klasse, we will roll out the technologies
  of the Neue Klasse across the entire future model portfolio – across
  all segments and all drivetrains. This also applies to our completely
  newly developed electronic architecture made up of powerful
  'Superbrains' and highly interconnected software platforms. This
  architecture allows us to decouple the development of the vehicle and
  software from each other. The advantage: More than ever before, all
  future BMW models will remain digitally up to date via over-the-air
  upgrades and will receive updates even from the next and subsequent
  vehicle generations," <strong>says Frank Weber, Board Member for
    Development at BMW AG.</strong></p>
<p>A fundamental component of the digital nervous system is the
  radically simplified wiring harness. It is based on a so-called
    <strong>zonal wiring harness architecture</strong>, which uses 600
  meters less wiring and brings <strong>30% weight savings</strong>
  compared to the previous generation. The wiring harness is divided
  into four zones: front end, center, rear and roof. The Superbrains are
  connected via high-speed data connections to smaller control units,
  the zonal controllers, which manage and consolidate the data flow of
  the electronics in and out of the zones. The wiring in the vehicle is
  therefore zone-related and can thus be shorter, thinner, and lighter.</p>
<p>A crucial prerequisite for thinner and lighter wiring are the
  so-called <strong>"Smart eFuses".</strong> These are digital
  fuses that replace up to 150 traditional fuses. Smart eFuses can be
  intelligently programmed for digitally controlled energy distribution
  to components. The selective activation of components allows for the
  design of <strong>intelligent power modes</strong> for various vehicle
  states such as driving, parking, charging, and upgrading, in which
  unnecessary consumers can be identified and switched off. Thus, the
  eFuses make a significant contribution to the <strong>20% improved
    energy efficiency</strong>.</p>
<p>The completely newly developed electronic architecture forms the
  basis for the next generation SDV. From the launch of the Neue Klasse,
  the upcoming BMW model generation will benefit from it. The first
  fully electric derivative of the Neue Klasse will go into series
  production later this year at the Debrecen plant (Hungary).</p>
<p>The <strong>advanced software architecture</strong> of the BMW Group
  builds on this new electronic architecture. With the multitude of
  digital functions in SDVs, it is crucial that functions can be
  continuously developed on stable software platforms rather than being
  newly developed for every new generation. This is precisely what is
  achieved with the Neue Klasse. In the vehicle the software platforms
  run on the respective Superbrains, and the vehicle functions run on
  top of them. The "Shared Service Layer" acts as a connecting
  element (middleware) and provides, among other things,
  state-of-the-art cybersecurity and flexible over-the-air updates. It
  also enables customer-relevant AI functions thanks to intelligent
  networking of cross-domain data sources.</p>
<p>"With the introduction of the Neue Klasse, we are entering a
  mode of software development where we achieve software continuity.
  This means we continuously develop software rather than starting from
  scratch each time," <strong>says Christoph Grote, Senior Vice
    President BMW Group Electronics and Software</strong>. "Based
  on our advanced software architecture and the fact that today our
  global development teams generate 130 times more software than ten
  years ago, we see ourselves in an excellent competitive position. More
  than ever, our software developers can focus on product innovations."</p>
<p>For the Neue Klasse, the development teams are working on well over
  1,000 software modules, around 40 GB of software, and over 500 million
  lines of code, which will ultimately be integrated into the
  Superbrains and the rest of the electronic architecture in the
  vehicle. To achieve this, the BMW Group has established a solid
  foundation for future-proof and highly effective vehicle software
  development in recent years. Innovative methods and tools have been
  anchored in the continuously growing global developer network. At the
  heart of vehicle software development is the integrated developer
  environment: a tailored tool-chain called "CodeCraft." The
  speed and quality of development have been enhanced with the use of a
  variety of tools that support the software developer with generative
  AI. CodeCraft runs in the cloud on up to 75,000 virtual CPUs, supports
  the simultaneous work of well over 10,000 software developers, and
  records up to 200,000 software builds per day at peak times. This
  corresponds to a productivity increase of more than 130 times compared
  to ten years ago.</p>
<p> </p>
<p>
  <strong>In the event of enquiries in the period from 11.03.2025 to
    21.04.2025 please contact Benedikt Fischer (Benedikt.Fischer@bmwgroup.com).</strong> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Mobility of the future,Infotainment &amp; Entertainment,Automated Driving]]></category>
            <pubDate>Tue, 11 Mar 2025 00:01:00 +0100</pubDate>
            <pp:lastModified>Tue, 11 Mar 2025 00:01:00 +0000</pp:lastModified>
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                        <title>February News in Brief from BMW Group UK.</title>
                        <link>https://newsroom.bmwgroup.com/emea/february-news-in-brief-from-bmw-group-uk/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/february-news-in-brief-from-bmw-group-uk/</guid><pp:caseid>788214</pp:caseid><pp:summary><![CDATA[• New Shadow Edition available for BMW iX1 and BMW iX2. • Increased personalisation for the BMW X3 M50 xDrive and BMW Z4 M40i with Handschalter Pack. • T3 presents the Best Car Tech award to the BMW Panoramic Vision. • Double success for BMW at the 2025 Professional Driver Car of the Year awards. • BMW Group triumphs at the 2025 Company Car & Van Awards.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>BMW has enhanced its product portfolio with the introduction of the
  new BMW iX1 and BMW iX2 Shadow Edition alongside an expanded range of
  exterior paint colours for the BMW X3 M50 xDrive and BMW Z4 M40i with
  Handschalter Pack. Meanwhile, BMW Group UK continues its winning
  streak, with both BMW and MINI receiving multiple accolades from T3,
  Professional Driver and Company Car & Van.</p>
<p>
  <strong>New Shadow Edition available for BMW iX1 and BMW
  iX2.<br /></strong>The most compact models within the all-electric BMW
  SAV lineup can now be further personalised with the introduction of
  the BMW iX1 and BMW iX2 Shadow Edition. This new trim option packages
  an expanded list of standard equipment and sporty styling features at
  a compelling price. Over and above the M Sport trim, customers opting
  for the Shadow Edition receive 19-inch alloy wheels (for BMW
  iX1/already standard for BMW iX2), red M Sport brake callipers, Shadow
  Line Adaptive LED headlights and M Sport Pro Package styling features.</p>
<p>
  <strong>Increased personalisation for the BMW X3 M50 xDrive and BMW Z4
    M40i with Handschalter Pack.<br /></strong>First introduced last
  summer, the BMW X3 M50 xDrive is equipped with the most powerful
  six-cylinder in-line petrol engine ever fitted in an M Performance
  model, delivering dynamic performance capabilities which set a new
  benchmark for driving pleasure in its class. From launch, customers
  opting for the range topper could choose from eight exterior paint
  finishes, however from April production, the colour palette will be
  expanded with the addition of 490 BMW Individual paint colours,
  including Sao Paulo Yellow, Daytona Violet and Frozen Black.</p>
<p>Also benefiting from an expanded range of exterior paints is BMW Z4
  M40i with Handschalter Pack. Previously finished exclusively in Frozen
  Deep Green with Cognac upholstery, the six-speed manual roadster can
  now be specified in seven exterior paint options including Skycraper
  Grey, Thundernight Purple and San Francisco Red. Increased
  personalisation continues inside the cockpit with a choice of four new
  interior upholsteries. </p>
<p>
  <strong>T3 presents the Best Car Tech award to the BMW Panoramic
  Vision.<br /></strong>Following the 2025 Consumer Electronics Show
  (CES), T3 has compiled its list of standout technologies from the Las
  Vegas event, with BMW’s revolutionary Panoramic Vision emerging as the
  title’s top pick for in-car innovation.</p>
<p>The BMW Panoramic Vision is the focal point of the next-generation
  BMW iDrive system, which will include the latest BMW Operating System
  X. Rolling out on all-new BMW models launched from the end of 2025,
  this industry-leading head-up display concept projects content across
  the entire lower portion of the windscreen, with the most important
  driving information available directly in the driver’s line of sight.</p>
<p>On presenting the award T3’s Editor-in-Chief Mat Gallagher said,
  “In-car tech is one of the most forward-thinking platforms right now
  and none more so than the new BMW iDrive system. Ready to feature in
  the next generation of electric vehicles – known as the Neue Klasse –
  the iDrive OSX system combines four elements to deliver optimum driver communication.</p>
<p>“The highlight is the Panoramic Vision, a thin projected screen that
  sits under the windscreen, providing a wealth of information. The
  contents are customisable, allowing you to drag and drop different
  widgets from the specially angled centre screen. It's super futuristic
  and really useful for keeping all those features in your eyeline. We
  can't wait to see it in the upcoming iX3 later this year.”</p>
<p>
  <strong>Double success for BMW at the 2025 Professional Driver Car of
    the Year awards.<br /></strong>Two of BMW’s flagship all-electric
  models collected category awards at the 2025 Professional Driver Car
  of the Year awards. With six categories in total, the annual awards
  are judged by Professional Driver readers, who evaluate more than 60
  cars as part of the selection process.</p>
<p>The BMW i5 Touring was named Estate Car of the Year with Editor Mark
  Bursa commenting, “The estate Car category was test, with several
  strong contenders for the prize. But our judges went with an electric
  car – and one of the newest on the market. The BMW i5 Touring is not
  just a refined car that’s ideal for executive chauffeuring – it’s a
  joy to drive too.”</p>
<p>Following the success of the BMW M760e xDrive at last year’s awards,
  the BMW 7 Series continues to lead Professional Driver’s Chauffeur Car
  category, with the all-electric BMW i7 taking the 2025 top spot. “The
  new 7-series has become a game-changer in the chauffeur market, giving
  drivers and operators a practical and supremely luxurious electric
  limousine,” said Bursa.</p>
<p>
  <strong>BMW Group triumphs at the 2025 Company Car & Van
  Awards.<br /></strong>Company Car & Van (CC&V) offers expert
  advice to individuals who directly influence the make-up of their
  company’s fleet. Each year at the CC&V Awards, the title
  shortlists the best vehicles for the fleet market and crowns their
  overall Fleet Manufacturer of the Year. For 2025, this headline award
  was presented to the BMW Group.</p>
<p>CC&V Editor Andrew Walker praised BMW Group’s comprehensive
  product portfolio: “With a vast choice of electric & plug-in
  hybrid's BMW & MINI really came of age in 2024, cementing their
  position as the most forward thinking premium brand across all car
  sizes. From the new electric Mini Cooper, Countryman & Aceman to
  the BMW iX2, i5, i7 updated i4, iX3 & plug-in 330e, every company
  car sector was covered leaving the competition trailing behind.”</p>
<p>Two further wins were garnered across both brands, with the BMW 5
  Series and MINI Countryman each topping their respective category.</p>
<p>Named a “worthy” winner of the Executive Car of the Year 2025 award,
  the BMW 5 Series was commended for its “brilliant” drive and intuitive
  on-board technology. “The interior has the wow factor & in
  electric form, the i5 is probably the best all around electric saloon
  out there. If we had to choose one executive car, then the 5 Series
  would be it”, Walker added.</p>
<p>Meanwhile, the all-new MINI Countryman claimed the award for Medium
  Car of the Year, with judges applauding its nostalgia-infused yet
  technologically-advanced cabin. “It's the largest MINI yet, but don't
  let that worry you because both petrol & electric versions are
  best in class to drive, whilst offering decent interior space & a
  useful boot… A car we’d happily drive every day.”</p>
<p>
  <strong>Ends</strong></p>
<p>
  <sup> </sup></p>
<p>
  <strong>About the BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial services. The BMW
  Group production network comprises over 30 production sites worldwide;
  the company has a global sales network in more than 140 countries.</p>
<p>In 2024, the BMW Group sold over 2.45 million passenger vehicles and
  more than 210,000 motorcycles worldwide. The profit before tax in the
  financial year 2023 was € 17.1 billion on revenues amounting to €
  155.5 billion. As of 31 December 2023, the BMW Group had a workforce
  of 154,950 employees.</p>
<p>The economic success of the BMW Group has always been based on
  long-term thinking and responsible action. Sustainability is a key
  element of the BMW Group’s corporate strategy and covers all products
  from the supply chain and production to the end of their useful life.</p>
<p>www.bmwgroup.com<br />LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a><br />YouTube:
    <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a><br />Instagram:
    <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a><br />Facebook:
    <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a><br />X:
    <a href="https://www.x.com/bmwgroup">https://www.x.com/bmwgroup</a><br />
  <br />
  <br />
  <strong>For further information please contact:</strong>
  <br />
  <br />Sam Buckingham<br />Press Officer, MINI<br />Tel: 07815 362 262<br />
  <a href="mailto:Samuel.Buckingham@mini.co.uk">Samuel.Buckingham@mini.co.uk</a>
  <br />
  <br />Tom Evans<br />Senior Press Officer, BMW<br />Tel: 07815 371
    705<br />Email: <a href="mailto:Tom.Evans@bmw.co.uk">Tom.Evans@bmw.co.uk</a><br />
  <br />Helen Wilson<br />MINI Media Relations Manager<br />Tel: 07815
  372 480<br />Email: <a href="mailto:Helen.Wilson@mini.co.uk">Helen.Wilson@mini.co.uk</a><br />
  <br />Chris Overall<br />BMW Media Relations Manager<br />Tel: 07815
  370 990<br />Email: <a href="mailto:Chris.Overall@bmw.co.uk">Chris.Overall@bmw.co.uk</a><br />
  <br />Christina Burnham-Hepe<br />Corporate Communications
  Director<br />Tel: 07815 371 206<br />Email: <a href="mailto:Christina.Burnham-Hepe@bmw.co.uk">Christina.Burnham-Hepe@bmw.co.uk</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,X3,Z4,Research &amp; Development,7 Series,Countryman,G29,Infotainment &amp; Entertainment,i7,U11,G70,iX1,i5,U10,iX2,G45,U25,Product,BMW,MINI]]></category>
            <pubDate>Thu, 06 Feb 2025 12:30:00 +0100</pubDate>
            <pp:lastModified>Thu, 06 Feb 2025 12:30:00 +0000</pp:lastModified>
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                        <title>New BMW Panoramic iDrive revolutionises vehicle operation. Visionary technology package for the Neue Klasse celebrates world premiere at CES 2025.</title>
                        <link>https://newsroom.bmwgroup.com/emea/new-bmw-panoramic-idrive-revolutionises-vehicle-operation-visionary-technology-package-for-the-neue-klasse-celebrates-world-premiere-at-ces-2025/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/new-bmw-panoramic-idrive-revolutionises-vehicle-operation-visionary-technology-package-for-the-neue-klasse-celebrates-world-premiere-at-ces-2025/</guid><pp:caseid>788178</pp:caseid><pp:summary><![CDATA[+++ The new display and operating concept will be introduced across all new BMW models from the end of 2025 +++ Consistent driver focus, information distribution and ergonomics +++ New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread of digital functionality +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market. </strong></p>
<p>
  <strong>Munich/Las Vegas.</strong> The BMW Group presents the driving
  and user experience of the future at the Consumer Electronics Show
  (CES) 2025 in Las Vegas. BMW is providing the first opportunity to
  experience the close-to-production version of the new BMW iDrive –
  complete with its centrepiece, BMW Panoramic Vision – at the event.
  The software underpinning it all is the new BMW Operating System X,
  which acts as the intelligence hub behind the new display and
  operating concept. The holistic system, with its modern, style-shaping
  design, will be introduced in all new BMW models from the end of
  2025.<br />“High tech meets highly intuitive operation – a quarter of
  a century of pioneering work and technological leadership in operating
  concepts has been channelled into the new BMW Panoramic iDrive,” says
    <strong>Frank Weber, member of the Board of Management of BMW AG,
    responsible for Development</strong>.<br />“The foundations are
  provided by the new BMW Operating System X. With this advance, we are
  giving one of the world’s best and most comprehensive infotainment
  systems even greater capability and once again setting the industry
  benchmark in multimodal interaction. Starting with the first
  series-produced Neue Klasse model at the end of this year, the new BMW
  Panoramic iDrive will form an integral part of all future BMW models.”<strong> </strong></p>
<p>
  <strong>Four elements, one goal: consistent driver focus in
    characteristic BMW style.<br /></strong>The new BMW iDrive merges
  four central elements into a unique display and operating concept.</p>
<ul>
  <li>
    <strong>BMW Panoramic Vision </strong>– a Head-Up Display concept
    newly developed by BMW for projecting content – reflects visible
    information from A-pillar to A-pillar onto a black printed surface
    in the lower section of the windscreen. This information is visible
    to all occupants.<br />The most important driving information is
    projected directly into the driver's line of sight on the left-hand
    side of the BMW Panoramic Vision (in left-hand-drive cars), above
    the steering wheel. The driver can personalise the content in the
    central and right-hand areas of the BMW Panoramic Vision via the
    central display. The integration of the BMW Panoramic Vision creates
    a 3D effect for the driver and passengers.</li>
  <li>The new and optional<strong> BMW 3D Head-Up Display</strong> above
    the BMW Panoramic Vision now shows integrated navigation and
    automated driving information directly in the driver’s field of
    vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up
    Display is presented in a neatly coordinated way.<br />The level of
    innovation achieved by the two Head-Up display technologies is
    underlined by several patent applications from the BMW Group
    resulting from the development of these projection technologies.</li>
  <li>On the <strong>central display </strong>with matrix backlight
    technology, the familiar, updated menu structure with QuickSelect
    ensures optimal operation of the functions and content by touch.
    Operation is very easy and convenient, as the free-cut-design
    display is located close to the steering wheel in an ergonomically
    ideal position. Selected content (widgets) can be carried over to
    the BMW Panoramic Vision with a swipe on the central display. As
    many as six widgets are possible and they can be arranged as desired
    in the BMW Panoramic Vision.</li>
  <li>The new <strong>multifunction steering wheel</strong> uses BMW’s
    shy-tech approach, whereby the relevant buttons are illuminated to
    highlight available functions. The steering wheel serves as the
    primary physical control, and its buttons provide active haptic
    feedback. The buttons have a well-judged, relief-like surface, which
    makes them extremely easy to locate and means the driver can press
    them without needing to divert their gaze away from the
    road.<br />The arrangement of the buttons follows the familiar
    principle of driver assistance functions being positioned on the
    left-hand side of the steering wheel and content-controlling
    functions on the right-hand side. <br />
    <br /></li></ul>
<p>The combination of these four elements re-interprets BMW’s customary
  “hands on the wheel, eyes on the road” approach, with which BMW sets
  the benchmark for driver focus and presents a unique form of
  intuitive, use-friendly and ergonomically optimised operation. The BMW
  Panoramic iDrive always gives the driver the right information in the
  right place and at the right time. The system continues the approach
  of using an optimal combination of analogue and digital controls
  through the use of switches, buttons, touch and voice control. There
  are haptic switches for the windscreen wipers, turn signal indicators,
  exterior mirrors, volume control, gear selectors and window de-icers.
  Other functions are optimised for operation using touch/voice control
  or via the multifunction steering wheel, such as telephone functions,
  media control systems, navigation, assisted driving, personalisation
  of displays, selection of MyModes and much more besides.</p>
<p>Alongside data-driven learnings on the use of BMW Operating Systems
  across the global fleet of now more than 22 million connected BMW
  vehicles, the development phase of the new BMW Panoramic iDrive also
  included numerous studies conducted in the BMW Group’s usability labs,
  in which around 3,000 customers were involved. Every decision on the
  various aspects of the operating logic is therefore based on data and
  made in a structured manner. Here, the user experience’s extended
  scope for personalisation has also been aligned with customer
  preferences and requirements.</p>
<p>
  <strong>BMW Operating System X: intelligent, versatile, fit for the
  future.<br /></strong>The new BMW Operating System X represents an
  update of the latest operating system, as used in many BMW models, and
  is a wholly in-house development from BMW. Like BMW Operating System
  9, it is based on an Android Open Source Project (AOSP) software
  stack. It offers even greater update and upgrade capability than the
  predecessor system, making it both fit for the future and backwards
  compatible. It is ready to accommodate additional functions and will
  keep vehicles equipped with the new BMW Panoramic iDrive at the
  cutting edge of technology over a long period of time. <br />“The
  overall concept of the new BMW Panoramic iDrive with Operating System
  X has been enabled by a large technological leap forward,”
    <strong>says Stephan Durach Senior Vice President Connected Company
    BMW Group</strong>. “It offers intuitive operation, emotionally
  engaging experiences and specific personalisation. The new BMW iDrive
  with Operating System X demonstrates the potential of a
  software-defined vehicle.”</p>
<p>The expanded intelligence of BMW Operating System X makes it possible
  to combine the BMW Panoramic Vision, optional BMW 3D Head-Up Display,
  central display and multifunction steering wheel with one another in
  such a way that physical and digital experiences merge. For example,
  an incoming call initially brings up a graphic on the BMW Panoramic
  Vision. At the same time, a symbol on the relevant steering wheel
  button that was not previously visible is illuminated in green,
  indicating the option of taking the call by pressing the button or
  rejecting it with a swipe on the right-hand side of the steering
  wheel. <br />When a navigation destination is entered by touch control
  or voice command, route guidance alerts are shown on the BMW 3D
  Head-Up Display and further information on roads and junctions on the
  BMW Panoramic Vision. A whole map overview can be shown on the central
  display at any time for broader-scale orientation.</p>
<p>The personalisation of content reaches a new level with BMW Operating
  System X. The displays in the Panoramic Vision can be adapted to
  personal preferences. In addition, drivers now also have the option of
  choosing their own settings for driving attributes such as response
  and steering characteristics in the My Mode “Personal”. Moreover,
  pictures chosen by the user can be uploaded as backgrounds for the
  Central Display and the colourway of the Ambient Lighting and user
  interface design adjusted to their particular preferences, creating an
  even more personalised driving experience.</p>
<p>The BMW Intelligent Personal Assistant responds in the accustomed way
  to the prompt “Hey BMW” or can be called up by pressing the respective
  button on the multifunction steering wheel. The capabilities of the
  BMW Intelligent Personal Assistant are being constantly enhanced and
  will be taken to a whole new level for the Neue Klasse through the
  integration of Large Language Models (LLM). The use of this technology
  is focused initially on navigation, allowing the customer to give more
  extensive spoken commands using natural language: for example: “Take
  me to a charging station which is close to a food store.” At
  technology partner Amazon’s booth at CES 2025, visitors can get an
  initial impression of these capabilities using a beta version of this
  build of the BMW Intelligent Personal Assistant in a BMW X3. </p>
<p>As with the current infotainment systems from BMW, the BMW
  Intelligent Personal Assistant can – if the driver desires – make
  suggestions proactively based on user behaviour. This intelligence
  expands further with BMW Operating System X. In relevant situations,
  the BMW Intelligent Personal Assistant highlights driver assistance
  systems, which are rarely used by the driver. As a kind of reminder,
  the system suggests activating Sport Mode on suitable routes if the
  driver has already activated Sport Mode independently beforehand. If
  the driver doesn’t respond to or ignores these proactive suggestions
  several times, the system learns and refrains from making suggestions
  from then on. </p>
<p>BMW Operating System X carries over the scope for integration of
  third-party apps from the previous infotainment generation. As things
  stand, the BMW ConnectedDrive Store offers more than 60 apps worldwide
  for BMW Operating System 9. The selection will continue to grow, e.g.
  with productivity apps such as video conferencing service Zoom.</p>
<p>
  <strong>Design and technology for a unique user and driving
  experience.<br /></strong>The new BMW Panoramic iDrive is scalable and
  will be integrated into all new BMW models – across all vehicle
  segments and with all drive system technologies – from the end of 2025.</p>
<p>The driving experience takes centre stage. The driver should feel at
  ease and have full control over the vehicle. This principle is
  reflected in the design of the new BMW Panoramic iDrive. Particular
  attention is paid to the details: the user interface has been designed
  as intuitively and adaptively as possible to ensure seamless
  interaction. The result is a holistic experience enhanced by a
  harmonious combination of sound, light and innovative design. Every
  journey becomes a special moment of connection between human and
  vehicle. <br />“Technology and customer preferences are changing more
  quickly than ever. The design of digital experiences and sound is
  playing an ever more important role,” says <strong>Adrian van
    Hooydonk, Senior Vice President BMW Group Design.</strong> “The new
  BMW Panoramic iDrive not only makes our vehicles smarter and more
  user-friendly, it also enables much more extensive personalisation,
  which turns every new BMW into a car that is very much the user’s
  own.”<br />Another element in the holistic experience provided by the
  BMW Panoramic iDrive is the new HypersonX sound experience in the Neue
  Klasse models. Developed by the BMW Group Sound Design Studio, it
  comprises 43 sound signals and special driving sounds for Personal
  Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds
  precisely to the driving situation at hand and, in so doing, creates
  an emotional interaction between the driver and their BMW.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,Mobility of the future,ConnectedDrive,Driver Assistance,Infotainment &amp; Entertainment]]></category>
            <pubDate>Tue, 07 Jan 2025 18:15:00 +0100</pubDate>
            <pp:lastModified>Tue, 07 Jan 2025 18:15:00 +0000</pp:lastModified>
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                        <title>BMW and MINI are first to integrate new BBC Sounds in-car app.</title>
                        <link>https://newsroom.bmwgroup.com/emea/bmw-and-mini-are-first-to-integrate-new-bbc-sounds-in-car-app/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/bmw-and-mini-are-first-to-integrate-new-bbc-sounds-in-car-app/</guid><pp:caseid>788189</pp:caseid><pp:summary><![CDATA[Over 50,000 BMW and MINI drivers in the UK can now enjoy their favourite BBC podcasts, radio and music more conveniently than ever, as BMW and MINI become the first car brands to integrate the BBC Sounds app directly into their vehicle’s built-in app store.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Over 50,000 BMW and MINI drivers in the UK can now enjoy their
  favourite BBC podcasts, radio and music more conveniently than ever,
  as BMW and MINI become the first car brands to integrate the BBC
  Sounds app directly into their vehicle’s built-in app store.<br />
  <br />Previously listeners needed a smartphone to access BBC Sounds
  via Android Auto<sup>™</sup> or Apple CarPlay<sup>®</sup>. Now drivers
  of selected models<sup>*</sup> with BMW Operating System 9 or MINI
  Operating System 9 and a subscription to BMW Digital Premium or the
  MINI Connected Package, which enables unlimited data connectivity, can
  stream content from the BBC Sounds app running directly in the vehicle
  operating system.<br />
  <br />Once installed in the car, drivers and passengers can enjoy a
  personalised experience by signing into the BBC Sounds app with their
  BBC account, synchronising playback history across all their devices.
  For instance, if a listener were to start a true crime podcast, such
  as the new series of Bad People on their smartphone, they can
  seamlessly continue where they left off when they get into their car.<br />
  <br />After it is downloaded, the BBC Sounds app is fully integrated
  into the vehicle’s user interface and can be easily accessed via the
  All Apps (BMW) or Media Selection (MINI) menu screens. Additionally,
  data usage for streaming BBC Sounds content is included in the
  connectivity provided by the BMW Digital Premium or MINI Connected
  Package subscription.<br />
  <br />Today, over 50,000 BMW and MINI vehicles on the road in the UK
  support the new BBC Sounds in-car app, with this figure expected to
  rise to around 150,000 by the end of 2025.<br />
  <br />
  <a name="_Hlk184733313"></a>Andrew Furse, BMW Product Operations
  Manager, said, “We’re proud to make it easier than ever for BMW and
  MINI customers to enjoy their favourite BBC content on the move. This
  latest integration complements the wide range of apps already
  available in our vehicles and underscores our commitment to delivering
  a seamless in-car entertainment experience.”<br />
  <br />
  <strong>
    <br />Ends<br />
    <br /></strong>
  <sup>*</sup>Only compatible with vehicles powered by BMW/MINI
  Operating System 9.<br />Vehicles currently compatible: BMW 1 Series
  (2024 onwards), BMW 2 Series Gran Coupé (2025 onwards), BMW 2 Series
  Active Tourer (2024 onwards), BMW X1/iX1 (2023 onwards), BMW X2/iX2
  (2024 onwards), BMW X3 (2024 onwards) and all MINI models (2024 onwards).<br />
  <br />
  <strong>The BMW Group<br />
    <br /></strong>With its four brands BMW, MINI, Rolls-Royce and BMW
  Motorrad, the BMW Group is the world’s leading premium manufacturer of
  automobiles and motorcycles and also provides premium financial and
  mobility services. The BMW Group production network comprises over 30
  production sites worldwide; the company has a global sales network in
  more than 140 countries.<br />
  <br />In 2023, the BMW Group sold over 2.55 million passenger vehicles
  and more than 209,000 motorcycles worldwide. The profit before tax in
  the financial year 2023 was € 17.1 billion on revenues amounting to €
  155.5 billion. As of 31 December 2023, the BMW Group had a workforce
  of 154,950 employees.<br />
  <br />The success of the BMW Group has always been based on long-term
  thinking and responsible action, from the supply chain through
  production to the end of the use phase of all products.<br />
  <br />www.bmwgroup.com<br />LinkedIn:
  http://www.linkedin.com/company/bmw-group/<br />YouTube:
  https://www.youtube.com/bmwgroup<br />Instagram:
  https://www.instagram.com/bmwgroup<br />Facebook:
  https://www.facebook.com/bmwgroup<br />X: https://www.x.com/bmwgroup<br />
  <br />
  <strong>For further information please contact:</strong>
  <br />
  <br />Sam Buckingham<br />Press Officer, MINI<br />Tel: 07815 362
    262<br />Email: <a href="mailto:Samuel.Buckingham@mini.co.uk">Samuel.Buckingham@mini.co.uk</a><br />
  <br />Tom Evans<br />Senior Press Officer, BMW<br />Tel: 07815 371
    705<br />Email: <a href="mailto:Tom.Evans@bmw.co.uk">Tom.Evans@bmw.co.uk</a><br />
  <br />Helen Wilson<br />MINI Media Relations Manager<br />Tel: 07815
  372 480<br />Email: <a href="mailto:Helen.Wilson@mini.co.uk">Helen.Wilson@mini.co.uk</a><br />
  <br />Chris Overall<br />BMW Media Relations Manager<br />Tel: 07815
  370 990<br />Email: <a href="mailto:Chris.Overall@bmw.co.uk">Chris.Overall@bmw.co.uk</a><br />
  <br />Christina Burnham-Hepe<br />General Manager,
  Communications<br />Tel: 07815 371 206<br />Email: <a href="mailto:Christina.Burnham-Hepe@bmw.co.uk">Christina.Burnham-Hepe@bmw.co.uk</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,ConnectedDrive,Infotainment &amp; Entertainment]]></category>
            <pubDate>Wed, 18 Dec 2024 01:01:00 +0100</pubDate>
            <pp:lastModified>Wed, 18 Dec 2024 01:01:00 +0000</pp:lastModified>
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                        <title>BMW Brings a “Little” Las Vegas Magic to CES 2025 for the Debut of the All-New UI/UX to the Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/emea/bmw-brings-a-little-las-vegas-magic-to-ces-2025-for-the-debut-of-the-all-new-uiux-to-the-neue-klasse/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/bmw-brings-a-little-las-vegas-magic-to-ces-2025-for-the-debut-of-the-all-new-uiux-to-the-neue-klasse/</guid><pp:caseid>788191</pp:caseid><pp:summary><![CDATA[+++ First-ever BMW Panoramic iDrive will define the in-vehicle experience of BMW’s forthcoming “Neue Klasse” – or, “New Class” of vehicles –, which is set to launch in late 2025 +++ Iconic US-based comedian Tim Meadows will host the BMW Press Conference on Tuesday, January 7th at 8:30 a.m. PST. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market. </strong></p>
<p>
  <strong>Munich</strong>. Visitors to the next Consumer Electronics
  Show (CES) in Las Vegas will be in for a “little” surprise when they
  visit the BMW Pavilion in the Silver Lot to experience the first-ever
  BMW Panoramic iDrive display- and operating-concept of the Neue Klasse
  in a “magical” way. With this presentation, BMW is not only showcasing
  technology that will be featured in the series production Neue Klasse
  vehicles for the first time, but also once again setting standards for
  in-vehicle experience with a clear focus on driver orientation,
  safety, and personalization.</p>
<p>The BMW CES 2025 press conference on Tuesday, January 7<sup>th
  </sup>will be hosted by <strong>iconic US-based comedian Tim
  Meadows</strong>, starting at 8:30 a.m. PST. Meadows will be joined at
  the BMW Pavilion in the Silver Lot (just outside the South Hall of the
  Las Vegas Convention Center) by <strong>Frank Weber, Chief Development
    Officer at BMW AG</strong> who will present the next generation of
  BMW iDrive along with <strong>Adrian van Hooydonk, Head of BMW Group
  Design</strong>, and <strong>Stephan Durach, Head of UI/UX Development</strong>.</p>
<p>Following the press conference on January 7<sup>th</sup>, CES
  attendees can visit the BMW Pavilion for repeat performances by
  Meadows and additional BMW experts at 2:00 p.m., 3:00 p.m. and 4:00
  p.m. On January 8 and 9 showtimes will begin at 10:00 a.m. and take
  place each hour on the hour through 5:00 p.m. Three final shows will
  be presented on Friday, January 10 at 10:00 a.m., 11:00 a.m. and 12:00
  p.m. From January 2<sup>nd</sup>, journalists and CES visitors can
    <strong>register for the shows in advance via the website <a href="https://ces2025.eventsbmw.com">https://ces2025.eventsbmw.com</a></strong>–
  available seats are limited.</p>
<div>
  <br />
  <div> </div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Infotainment &amp; Entertainment]]></category>
            <pubDate>Tue, 17 Dec 2024 15:00:00 +0100</pubDate>
            <pp:lastModified>Tue, 17 Dec 2024 15:00:00 +0000</pp:lastModified>
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                        <title>10 million and counting: software updates delivered to the BMW Group vehicle fleet reach a new milestone.</title>
                        <link>https://newsroom.bmwgroup.com/emea/10-million-and-counting-software-updates-delivered-to-the-bmw-group-vehicle-fleet-reach-a-new-milestone/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/10-million-and-counting-software-updates-delivered-to-the-bmw-group-vehicle-fleet-reach-a-new-milestone/</guid><pp:caseid>788240</pp:caseid><pp:summary><![CDATA[+++ BMW Remote Software Upgrades for the world’s largest fleet of vehicles with over-the-air update capability +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market.<br /></strong>
  <strong>
    <br />Munich.</strong> The number of BMW Remote Software Upgrades
  successfully installed by the BMW Group passed the 10 million mark at
  the end of September. These upgrades are transmitted over the air to
  the vehicles and then launched by the customer.<br />
  <br />“Today, BMW is able to deliver over-the-air updates to more than
  nine million vehicles worldwide. And we can update the entire vehicle
  software in this way,” states Christoph Grote, Senior Vice President
  Electronics and Software BMW Group. “This capability clearly
  demonstrates our expertise in the field of software-defined vehicles.
  The fact that ten million Remote Software Upgrades have now been
  carried out in vehicles underlines how popular this form of innovation
  is with our customers.”<br />
  <br />BMW sent out its first over-the-air upgrade five years ago. This
  functionality has since been extended to all brands, model series and
  drive types. The arrival of the new Operating System 9 means that MINI
  models can also be updated remotely, as can the Rolls-Royce Spectre.
  “The Remote Software Upgrade facility allows us to keep improving our
  vehicles without the need for a workshop visit,” Grote continues.
  “This brings greater comfort and safety for our customers and also
  offers them new features and functional improvements from time to time.”<br />
  <br />Indeed, the BMW Remote Software Upgrade technology has enabled
  numerous new functions and functional improvements to be rolled out to
  customer vehicles. In addition to comfort and safety features, the
  updates have also benefited infotainment, driving, drive system and
  driver assistance capability. A recent customer study confirmed the
  importance of regular updates for product enhancement.<br />
  <br />The BMW Group is set to build on its leading position in this
  area over the coming weeks and months with a series of further
  upgrades including attractive model-specific features such as a Silent
  Mode<sup>1)</sup> and a new Curve Ahead View<sup>2)</sup> in the
  Head-Up Display for ‘seeing around bends’ virtually.<br />
  <br />
  <strong>Connectivity is turning cars into smart mobility
  partners.<br /></strong>The BMW Group is a pioneering force in the
  field of connected driving. BMW has set the standard for the rest of
  the industry with over 22 million connected vehicles worldwide to
  date. Functions that have been purpose developed for electric vehicles
  – such as "Max Range" for maximising operating range and
  charging-optimised route planning – provide innovative solutions for
  everyday driving. With the introduction of digital premium vehicle
  features of this kind, the BMW Group proves time and again that
  compelling digital innovation and customer centricity are firmly
  embedded in the company’s DNA.<br />
  <br />
  <sup>1)</sup> Available for models with BMW Operating System 8.5 or 9
  in conjunction with BMW Digital Premium<br />
  <sup>2)</sup> Available for models with BMW Operating System 9 and
  Head-Up Display in conjunction with BMW Digital Premium</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,ConnectedDrive,Driver Assistance,Infotainment &amp; Entertainment]]></category>
            <pubDate>Mon, 14 Oct 2024 09:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 14 Oct 2024 09:00:00 +0000</pp:lastModified>
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                        <title>Mattel, AirConsole, and BMW Group Announce World Premiere of UNO® Car Party! for In-Car Gaming.</title>
                        <link>https://newsroom.bmwgroup.com/emea/mattel-airconsole-and-bmw-group-announce-world-premiere-of-unor-car-party-for-in-car-gaming/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/mattel-airconsole-and-bmw-group-announce-world-premiere-of-unor-car-party-for-in-car-gaming/</guid><pp:caseid>788167</pp:caseid><pp:summary><![CDATA[+++ UNO® Car Party! will begin rolling out to over 500,000 BMW and MINI vehicles through AirConsole starting August 21st +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the UK market.   <br />
    <br /></strong></p>
<p>
  <a href="http://www.mattel.com/">Mattel, Inc.</a> (Nasdaq: MAT), <a href="http://www.airconsole.com">AirConsole</a>, and BMW Group
  announced today that Mattel’s classic card game UNO<sup>TM</sup> will
  be revealed next week for in-car gaming in Cologne, Germany at
  gamescom 2024, the world’s largest, leading event for video games.
  Visitors to the AirConsole booth (Hall 10.1, Stand B028 - C029) will
  be the first to experience UNO<sup>® </sup>Car Party! in the new BMW
  X3, which tailors the world’s #1 card game* for in-car gaming. The
  game will roll out via the AirConsole platform to over 500,000 BMW and
  MINI vehicles over-the-air on August 21<sup>st</sup>.<br />
  <br />“We continue to increase the value of the overall digital
  experience for our customers,” said <strong>Stephan Durach, Senior
    Vice President of the BMW Group Development Connected Company and
    Technical Operations.</strong> “Our partners AirConsole and Mattel
  are helping make in-car gaming into a new social experience, and I am
  thrilled to offer a family-favorite game like UNO for this exciting innovation.”<br />
  <br />Mattel, AirConsole and BMW Group have transformed UNO into a
  playable connected game in a brand-new environment: the car. Whether a
  family is at rest during a road trip or a group of friends stop to
  figure out their next move, stationary drivers can use AirConsole’s
  unique game controller system to connect any passenger to the game
  using their personal devices. Up to four players can experience the
  game that brings people together through its simple, universal
  gameplay that transcends languages and cultures. Vehicles must be in
  park to enable gameplay.<br />
  <br />“UNO beautifully illustrates the strengths of AirConsole with a
  game accessible to everyone, a bespoke integration to the car hardware
  and our phone-controlled gaming experience,” said <strong>Anthony
    Cliquot, CEO of AirConsole</strong>. “Each player can secretly see
  their own cards on their phone while playing on the infotainment
  system of the car. This is an experience that would be impossible to
  achieve using only touchscreen or bluetooth controls on the
  infotainment system.”<br />
  <br />"UNO is perfect for in-car gaming because it's highly
  engaging and brings people together,” said <strong>Erika Winterholler,
    Head of Business Development, Digital Gaming at Mattel</strong>.
  “Its simple rules are easy to learn and endlessly captivating, making
  it ideal for both short pit stops and extended play sessions. UNO’s
  social nature turns every journey into a fun experience, and we're so
  excited to bring this spirit to consumers in an innovative way with
  our partners at BMW and AirConsole."<br />
  <br />Since 2022, the partnership between the BMW Group and AirConsole
  has been pioneering in-car gaming, bringing intuitive and innovative
  gameplay to BMW vehicles through the AirConsole platform. Its
  selection of games has grown since the introduction of AirConsole,
  with popular games such as “Who Wants to Be a Millionaire?”, which
  launched as an in-car world premiere in collaboration between Sony
  Pictures Television, BMW Group and AirConsole. AirConsole is available
  in current models with BMW / MINI Operating System 9 in combination
  with BMW Digital Premium / MINI Connected Package and with BMW
  Operating System 8.5** in combination with BMW ConnectedDrive Professional.<br />
  <br />Over the past five decades, UNO has maintained its legacy as a
  game with wildly unpredictable fun, spirited competition, and
  inclusivity. UNO continues to surprise and delight fans through
  innovative offerings from top-line physical products, mobile games,
  live gaming events and premium collective card games; inclusive
  gameplay through products like UNO Braille and culturally relevant
  product from fan-created UNO memes to the UNO Artiste series featuring
  the artwork of artists from yesterday and today.<br />
  <br />*Source: Circana/Retail Tracking Service/G10/JAN-DEC 2023/Games
  Excl Trade Card Game Subsegment/Projected USD<br />
  <br />**Available in Austria, Belgium, Bulgaria, Canada, Croatia,
  Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany,
  Great Britain, Greece, Hungary, Ireland, Italy, Malta, Netherlands,
  Norway, Latvia, Lithuania, Luxemburg, Poland, Portugal, Romania,
  Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, USA. In
  Australia, Japan, New Zealand, Thailand, South Africa, India,
  Indonesia, Singapore, Malaysia only available with Personal eSIM and
  BMW Operating System 8.5. Not available in BMW 2 Series Coupe, 3
  Series and 4 Series.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,ConnectedDrive,Infotainment &amp; Entertainment]]></category>
            <pubDate>Thu, 15 Aug 2024 13:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 15 Aug 2024 13:00:00 +0000</pp:lastModified>
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                        <title>New functions, extensive updates: My BMW App offers decision-making tool for switching from combustion engine to electric power.</title>
                        <link>https://newsroom.bmwgroup.com/emea/new-functions-extensive-updates-my-bmw-app-offers-decision-making-tool-for-switching-from-combustion-engine-to-electric-power/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/new-functions-extensive-updates-my-bmw-app-offers-decision-making-tool-for-switching-from-combustion-engine-to-electric-power/</guid><pp:caseid>788204</pp:caseid><pp:summary><![CDATA[+++ Electric mobility in the spotlight +++ Electric Vehicle Analysis helps customers make an informed decision when choosing a drive type +++ Seamless navigation experience when switching between vehicle and app +++ Charging Wallet with charging tariffs +++ More than 13 million app users globally +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the UK market.   <br />
    <br /></strong>The <strong>My BMW App and MINI App</strong> are
  being continuously expanded and improved, with a total of five updates
  carried out a year. The apps are growing increasingly important for
  customers, especially when it comes to electric mobility and vehicle charging.<br />
  <br />
  <strong>Decision-making tool for the switch to electric mobility:
    Electric Vehicle Analysis.<br /></strong>The new Electric Vehicle
  Analysis function allows customers who drive a BMW with a combustion
  engine to simulate how well an all-electric BMW would suit their
  personal driving profile. To carry out the simulation, the customer
  selects an electric BMW model as an alternative vehicle in the app.
  Once the combustion-engined model has made at least 200 journeys and
  covered a distance of 2,000 kilometres (approx. 1,250 miles), the
  analysis clearly shows the number of journeys that could have been
  completed with the selected electric vehicle on a single charge. This
  is intended to combat the range anxiety and concerns about the
  everyday practicality of all-electric vehicles that are still
  prevalent* today. For the simulation, the app uses the real-world
  driving data for the combustion-engined model in question, as
  generated by the My Trips function. Thanks to this individual
  database, Electric Vehicle Analysis is able to provide the customer
  with a sound basis for deciding which drive type to choose in their
  next vehicle.The function will be upgraded in future to expand the
  reach of the analysis. Evaluations of the time vehicles are not in use
  and of long-distance journeys will be added, combined with information
  on charging facilities and the time required for charging. To use
  Electric Vehicle Analysis, customers must have a BMW with a combustion
  engine and BMW Operating System 7 or later and also consent to their
  driving data being used for the purpose of the analysis.<br />
  <br />“Electric vehicles can already be incorporated perfectly into
  the daily routine of many customers – it’s just that the majority of
  them haven’t tried it yet,” says Dirk Wiedmann, Senior Vice President
  Sales Steering and Strategy, Digitalisation. “Our app’s Electric
  Vehicle Analysis helps our customers to make an informed judgement in
  their choice of drive system.”<br />
  <br />
  <strong>New functions for seamless interaction between vehicle and
  app.<br /></strong>The latest update introduced a series of features
  designed to produce a seamless route-planning experience when
  switching between vehicle and app. Options such as avoiding motorways,
  ferries or toll roads can now also be set in the app, for example, and
  are always automatically synchronised in both directions. In addition
  to this, the My BMW / MINI App with charging-optimised route planning
  for all-electric vehicles now also makes it possible to add individual
  charging stops, and these are then synchronised with the vehicle. The
  apps also notify the user of facilities in the vicinity of charging
  stations, such as restaurants, cafés, banks and supermarkets, complete
  with detailed information on them.<br />
  <br />
  <strong>New Charging Wallet for managing charging
  tariffs.<br /></strong>Drivers of electric vehicles are now able to
  select and manage preferred charging tariffs from a large number of
  providers in the app’s new Charging Wallet. When the app user selects
  a charging station, the applicable prices for the selected charging
  tariffs are shown, depending on availability, allowing the user to
  choose the cheapest tariff for them. <br />
  <br />
  <strong>Wide-reaching app functions are being continuously improved
    and expanded – with high levels of user
  satisfaction. <br /></strong>13 million customers around the world use
  the My BMW App and MINI App, with one million of these based in
  Germany alone. Both apps have an average rating of 4.8 stars in the
  App Store.<br />The apps keep drivers informed of the current status
  of their BMW or MINI, as well as allowing them to lock and unlock the
  doors, switch on the climate control, send destination addresses to
  the navigation system, or use the Remote 3D View feature to call up an
  image of the vehicle’s immediate vicinity or its interior. They can go
  to the Services & Store tab to check out the available digital
  services or obtain ConnectedDrive Upgrades. If the BMW or MINI Digital
  Key Plus has been set up, previously stored manoeuvres and parking
  functions can be carried out from outside the car while standing nearby.<br />
  <br />Servicing and maintenance requirements can also be managed from
  the two apps. For example, users receive a push notification if their
  car needs to be serviced and can make an appointment directly in the
  app. The app also provides support during the service process,
  including check-in, service videos, status tracking and payment.
  Accident and breakdown assistance can likewise be accessed quickly
  using the app.<br />
  <br />The availability of individual functions varies according to the
  vehicle specification and country involved.<br />
  <br />* cf. for example <a href="https://de.statista.com/statistik/daten/studie/1179994/umfrage/umfrage-zu-gruenden-gegen-den-kauf-eines-elektroautos-in-deutschland/">statista
    survey on “reasons against buying an all-electric vehicle”</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,ConnectedDrive,Infotainment &amp; Entertainment]]></category>
            <pubDate>Mon, 12 Aug 2024 09:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 12 Aug 2024 09:00:00 +0000</pp:lastModified>
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                        <title>Generative AI, Augmented Reality and Teleoperated Parking – the Digital Experience in the BMW of the Future at the Consumer Electronics Show (CES) 2024.</title>
                        <link>https://newsroom.bmwgroup.com/emea/generative-ai-augmented-reality-and-teleoperated-parking---the-digital-experience-in-the-bmw-of-the-future-at-the-consumer-electronics-show-ces-2024/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/generative-ai-augmented-reality-and-teleoperated-parking---the-digital-experience-in-the-bmw-of-the-future-at-the-consumer-electronics-show-ces-2024/</guid><pp:caseid>788055</pp:caseid><pp:summary><![CDATA[+++ Insights into development projects for digitalised mobility of the future: integration of augmented reality glasses into the driving experience, teleoperated parking and generative AI for in-car voice assistants +++ New apps for the ConnectedDrive Store: even more video streaming and games now available in current vehicle models +++]]></pp:summary><description><![CDATA[<div class="imported-article"><div>
  <p>
    <strong>Note: This press release is a 1:1 copy of the original
      issued by BMW headquarters in Germany. No adaptations have been
      made to cater for the UK market.<br />
      <br />Las Vegas.</strong> The in-car digital experience of both
    the present day and the future is the dominant theme of the BMW
    Group’s presence at CES 2024. New infotainment products for the
    current BMW model portfolio will be shown at the event. At the same
    time, the BMW Group is demonstrating innovative development projects
    that offer a glimpse into the future. Visitors can teleoperate a BMW
    iX and guide it around the Silver Lot on the exhibition site,
    discover as a passenger the potential offered by augmented reality
    glasses during a journey and experience a new generative AI
    capability of the BMW Intelligent Personal Assistant powered by the
    Alexa large language model (LLM), enabling quick answers and how-to
    responses on vehicle features.<br />
    <br />“BMW is synonymous with both the ultimate driving machine and
    the ultimate digital experience,” says Frank Weber, Member of the
    Board of Management responsible for BMW Group Development. “At the
    CES we are showing more content, more customisation and more gaming.
    This is all underpinned by our powerful, in-house developed BMW
    Operating System. And we will take a look to the future, of course,
    with perfectly integrated augmented reality and strong, reliable
    artificial intelligence at the interaction between human and machine.” <br />
    <br />
    <br />
    <strong>BMW Operating System 9 makes it possible: new gaming
      experiences from the ConnectedDrive Store in 2024.<br />
      <br /></strong>The optional “BMW Digital Premium”* offering allows
    BMW customers with BMW Operating System 9 to access an extended
    range of products from the BMW ConnectedDrive Store. As well as
    on-demand functions for the vehicle, the store also offers an
    ever-evolving selection of third-party apps in the categories music
    & audio, news & magazines and gaming for the infotainment
    system. More games are now being made available via this channel for
    in-car enjoyment. And occupants will also be able to play using
    proper <strong>gaming controllers</strong> in future. BMW is
    presenting this new form of gaming experience for the first time at
    CES 2024. For example, “Beach Buggy Racing 2” offers customers an
    action-packed racing game that evokes memories of the great console
    classics. Two players in the vehicle can compete against one another
    in split-screen mode using their gaming controllers. Any standard
    gaming controller with Bluetooth capability can be connected to the
    infotainment system in just a few steps. The controller link-up will
    be made available over the air for BMW Operating System 9 during 2024.<br />
    <br />The AirConsole App already lets BMW customers play single and
    multiplayer games in their car. The “casual games” offered are easy
    to pick up for anyone; the user’s smartphone serves as a controller,
    allowing simple control of gameplay that is quick to learn.
    Additions are constantly being made to the choice of games in the
    in-car AirConsole App.<br />
    <br />BMW Digital Premium is optionally available for models with
    BMW Operating System 9 and can be obtained from the ConnectedDrive
    Store either online, in the MyBMW App or directly from the car. BMW
    Digital Premium allows customers to enjoy in-car use of all the apps
    available in their country as well as covering the necessary data
    usage. And the package offers more besides, including enhanced
    navigation functions and added customisation options.<br />
    <br />
    <br />
    <strong>Top entertainment – with the Video App in BMW Operating
      Systems 8.5 and 9.<br />
      <br /></strong>In addition to the BMW Theatre Screen with Amazon
    Fire TV built-in in the rear compartment of the BMW 7 Series, BMW
    customers are now able to watch a variety of video content on the
    central display too*. The already very succesful TiVo operating
    system for smart TVs was optimised for in-car video streaming in the
    space of just a few months by developers from the BMW Group working
    together with XPERI Inc. The result is the integration of the DTS
    AutoStage Video Service powered by TiVo. The entertainment programme
    comprises both live channels and on-demand media libraries covering
    the categories news, sport, entertainment for kids, movies and TV series.</p>
  <p>First launched in the new BMW 5 Series, the platform will now be
    rolled out to further executive and luxury models over the air**.
    Since the end of 2023, customers driving compact models with BMW
    Operating System 9 have also been able to access the Video App with
    BMW Digital Premium. These will be followed by further models over
    the course of 2024, such as the BMW X2 and all models in the new
    MINI family.<br />
    <br />The Video App is currently accessible in the USA, UK, South
    Korea, France, Italy, Germany and Spain, and will soon be coming to
    Japan. A number of portals are available internationally, including
    Pluto TV, Bloomberg, TED, Yahoo! and Chili. These are accompanied by
    market-specific streaming services:</p>
  <ul>
    <li>Germany: JOYN, ZDF, tagesschau, Deutsche Welle.</li>
    <li>Italy: RaiPlay</li>
    <li>France: TF1</li>
    <li>USA: Tubi, Gusto TV, Journy</li>
    <li>Japan: Hulu Japan, NHK Plus, NTV NEWS NNN, TVer, WOWOW </li></ul>
  <p>The portfolio of video streaming platforms will keep expanding and
    will be gradually rolled out to other countries.<br />
    <br />
    <br />
    <strong>Ready for the wearables of the future – enhanced driving
      experience with XREAL Air 2 augmented reality glasses.<br />
      <br /></strong>The CES show also sees the BMW Group demonstrate
    for the first time how augmented reality (AR) glasses are set to
    enrich the driving experience in future. Visitors can test the
    possible uses of AR glasses for themselves on a drive through Las
    Vegas. Wearing the glasses, they can see how navigation
    instructions, hazard warnings, entertainment content, information on
    charging stations and supporting visualisations in parking
    situations are embedded perfectly into the real-world environment by
    the “XREAL Air 2”. AR and mixed reality (MR) devices will become
    increasingly popular in the next few years, thanks to technological
    advances and entry-level models that are more affordable for
    customers. In future, AR and MR devices will be able to offer both
    drivers and passengers enhanced information and enjoyable
    experiences to complement the displays fitted in the vehicle.<br />
    <br />The BMW Group has been working on the development of AR/MR
    technology since 2008 and investigating possible applications for
    head-mounted displays in research projects. The BMW engineers,
    together with their development partners, have now succeeded in
    showing stable augmented reality and mixed reality content to
    passengers in a dynamically moving vehicle for the first time. The
    displayed image remains securely embedded in the environment even in
    challenging driving situations, such as when turning, driving over
    large bumps or accelerating. To achieve this, the tracking system of
    the AR/MR device in question has to be linked to the vehicle’s
    sensor data.<br />
    <br />The BMW Group has consistently built up its pool of experience
    with AR/MR devices over the years and presented the results to the
    public. These include the initial <a href="https://newsroom.bmwgroup.com/global/en">MINI
      Augmented Vision project (2015)</a>, the collaboration with Meta
    Reality Labs (2022 & 2023), the <a href="https://newsroom.bmwgroup.com/global/en">ConnectedRide
      Smartglasses from BMW Motorrad</a> and the <a href="https://www.bmw-m.com/en/fastlane/driving-experience/bmw-m-mixed-reality.html">M
      Mixed Reality Driving Experience</a>. The Augmented View function
    in current BMW and MINI models shows drivers a live video stream on
    the display that is augmented with additional information for
    optimum guidance when using the navigation system. In the area of
    highly innovative, vehicle-related XR applications, the BMW Group
    has filed patents for almost 70 inventions from its developers in
    recent years.<br />
    <br />“Thanks to the recent research collaborations with Meta
    Reality Labs and XREAL, we have made considerable progress in our
    preparations for integrating external XR devices into our driving
    experience in production models. We are proud to be leading the way
    here and are well prepared to offer our customers breathtaking XR
    experiences in the future,” says Peter Lehnert, Vice President
    Research, New Technologies and Innovations Digital Car at the BMW Group.<br />
    <br />“We are thrilled at the prospect of being able to digitally
    embellish the real world by combining car tech with AR tech,”
    comments Peng Jin, co-founder of XREAL. "And this could lead to
    entirely new experiences while travelling by car and open up new
    potential for AR tech.”<br />
    <br />The BMW Group has successfully carried out pioneering work on
    digital technologies in the past – such as vehicle access using the
    BMW Digital Key – and has been a driving force behind the
    industry-wide standardisation of such innovations. The company is
    open to collaboration with further partners in the area of AR/MR
    too. The goal here is to establish an industry standard for
    connecting the CE industry’s XR devices with vehicles.<br />
    <br />Development demo: BMW voice assistant becomes the ultimate
    vehicle expert with the help of the Alexa Large Language Model (LLM).<br />
    <br />At CES, the BMW Group and Amazon showcase <strong>voice
      assistant LLM capabilities </strong>based on a current development
    project that the companies are working on in preparation for a
    potential series rollout<strong>. </strong>This makes the BMW
    Intelligent Personal Assistant the ultimate vehicle expert thanks to
    generative AI that is powered by the Alexa LLM. At CES, visitors
    experience how the voice assistant provides quick instructions and
    answers about vehicle functions in a much more human,
    conversation-like manner, while at the same time being able to
    control some vehicle functions.<br />
    <br />The BMW Intelligent Personal Assistant has been using
    artificial intelligence for speech processing for a long time and
    this demo is the latest proof point of the continued innovation BMW
    and its partners are bringing to customers. Complex processing
    capabilities, which enable human-like interactions and dialogs, have
    not yet been integrated into BMW series vehicles. Such capabilities
    are now made possible by LLMs, which are AI models that are designed
    to process human language at a high level and generate responses
    accordingly. The BMW Group is also taking careful steps to build a
    safe and trusted experience for customers, and continues to test and
    iterate these LLM capabilities over time with its partners.<br />
    <br />Since the introduction of the first BMW Intelligent Personal
    Assistant in 2018, language interaction has been an essential part
    of BMW iDrive. Today, the voice assistant gives customers control
    over many vehicle functions so that they can keep their hands on the
    wheel and their eyes on the road. Leveraging Amazon’s Alexa Custom
    Assistant — a solution that is based on Alexa technology and enables
    companies to create their own customized voice assistant — the
    next-generation of the BMW Intelligent Personal Assistant will soon
    become more powerful over the course of the year in vehicles with
    BMW Operating System 9.<br />
    <br />
    <br />
    <strong>Joint development project with Valeo paves the way for
      teleoperated valet parking.<br />
      <br /></strong>The BMW Group and Valeo have entered a strategic
    partnership to work on the joint development of next-generation
    automated Level 4 parking solutions. This includes the development
    of solutions for automated valet parking (AVP). Here, the customer
    leaves their vehicle in a designated drop-off area. The vehicle then
    searches for a vacant parking space itself, manoeuvres into the
    space and later exits it again, and can even drive back to the
    pick-up area for collection by the driver. Either an autonomous
    driving system or a teleoperated valet system can be used as the
    underlying technology for this.<br />
    <br />CES 2024 visitors will have the opportunity to try out
    teleoperated valet parking for themselves. Teleoperation offers
    complete control in situations that could be very challenging for
    fully autonomous systems, such as in complex or unfamiliar environments.</p>
  <p>The teleoperator uses sophisticated technology and live camera
    images to guide and move the vehicle so that it can be parked and
    retrieved again in a carefully controlled manner. Possible future
    applications for this technology could include parking at events, at
    airports or in the logistics sector.<br />
    <br /></p>
  <p>
    <em>* BMW Digital Premium is a paid subscription service, some
      functionality requires a network connection. BMW Digital Premium
      does not include in-app purchases. <br />** In conjunction with
      ConnectedDrive Professional in models with BMW Operating System
      8.5 or in conjunction with BMW Digital Premium with BMW Operating
      System 9.<br /></em>
    <em>*** BMW 7 Series; BMW iX produced from 03/23; BMW X5, BMW X6,
      BMW X7, BMW X5 M, BMW X6 M produced from 04/23; BMW XM  produced
      from 08/23.</em></p></div>
<div> </div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Mobility of the future,ConnectedDrive,Infotainment &amp; Entertainment,Automated Driving]]></category>
            <pubDate>Mon, 08 Jan 2024 17:00:00 +0100</pubDate>
            <pp:lastModified>Mon, 08 Jan 2024 17:00:00 +0000</pp:lastModified>
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                        <title>All-new BMW iDrive coming to the Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/emea/all-new-bmw-idrive-coming-to-the-neue-klasse/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/all-new-bmw-idrive-coming-to-the-neue-klasse/</guid><pp:caseid>788095</pp:caseid><pp:summary><![CDATA[+++ The new display and operating system will be available in the Neue Klasse from 2025 +++ BMW Panoramic Vision enhancing BMW driver orientation +++ User experience for all passengers +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the UK market.<br />
    <br />Munich.</strong> With the new BMW iDrive, the BMW Group is
  bringing a display and operating concept to the next vehicle
  generation which enables a completely new intuitive interaction
  paradigm between the driver and vehicle. The next development leap
  will follow in the Neue Klasse from 2025. The future generation of BMW
  iDrive will transform the vehicle into a digital experience space.
  With BMW Panoramic Vision, a new multifunction steering wheel, the new
  central display and a new BMW 3D head-up display as central display
  and operating elements, the quintessential BMW user experience is
  being reinterpreted in all Neue Klasse models.<br />
  <br />
  <strong>Logical progression of BMW iDrive with new
  technologies.<br /></strong>The next technological leap enables a
  modern, characteristically BMW interior design with a focus on touch
  and advanced voice interaction. BMW iDrive in the Neue Klasse is
  characterised by four central elements.The new <strong>BMW Panoramic
  Vision</strong> provides a fresh take on the quintessential BMW driver
  orientation and content for all passengers. BMW Panoramic Vision is
  based on a completely new head-up display technology. It projects
  information at a height perfectly matched to the driver across the
  entire width of the windscreen. BMW Panoramic Vision is complemented
  by the new <strong>BMW 3D head-up display</strong> for active driving
  situations, which displays the required information, such as assisted
  driving or traffic guidance, with high precision as 3D animations in
  the driver’s line of sight. With the new <strong>multifunction
    steering wheel</strong>, the display contents of BMW Panoramic
  Vision and the BMW 3D head-up display can be individually controlled
  according to the principle <strong>eyes on the road, hands on the
  wheel</strong>. Operation is convenient and precise via the steering
  wheel buttons, and is enhanced by the active haptic feedback and
  multilayer technology. BMW iDrive in the Neue Klasse focuses on the
  new <strong>central display</strong> with characteristically BMW
  styling and intuitive touch function. The matrix backlight technology
  of the new central display ensures a high resolution for the displays,
  vibrant colours and strong contrast, regardless of the specific light conditions.<br />
  <br />The future BMW iDrive will continue to feature the QuickSelect
  concept introduced in 2023. The system in the Neue Klasse is based on
  a highly integrated software architecture and uses the next generation
  of the BMW Operating System. The vehicle’s smart connectivity with the
  BMW Cloud as well as the customer’s digital ecosystem creates an
  immersive user experience and brings a new dimension to the human-car
  interaction. It transforms the vehicles of the Neue Klasse into
  digital experience spaces.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,ConnectedDrive,Infotainment &amp; Entertainment]]></category>
            <pubDate>Sat, 02 Sep 2023 10:30:00 +0200</pubDate>
            <pp:lastModified>Sat, 02 Sep 2023 10:30:00 +0000</pp:lastModified>
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                        <title>New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.</title>
                        <link>https://newsroom.bmwgroup.com/emea/new-mini-family-takes-digital-quantum-leap-with-cutting-edge-technology-stack-round-oled-display-and-mini-operating-system-9/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/new-mini-family-takes-digital-quantum-leap-with-cutting-edge-technology-stack-round-oled-display-and-mini-operating-system-9/</guid><pp:caseid>788125</pp:caseid><pp:summary><![CDATA[+++ Premiere in the automotive industry: MINI Interaction Unit is the first round OLED display with a refreshing user interface design +++ MINI Experience Modes use special designs, light projections and sound to create unique moments +++ Introduction of the MINI Intelligent Personal Assistant +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the UK market.<br />
    <br />Munich.</strong> History-rich British brand MINI is taking a
  quantum leap into the digital age with its new model family. At the
  heart of the action is the iconic central instrument – the MINI
  Interaction Unit. The round OLED display, with its 240 mm diameter and
  rich colours, blends perfectly into the interior of the new MINI
  family. Its positioning within the cabin allows it to be used
  comfortably by the driver and front passenger.</p>
<p>“We are taking a massive leap into the digital world with the new
  MINI family and, in so doing, underscoring the charismatic heritage of
  the brand. The iconic central display in the new MINI family is round
  and will be filled with round content for the first time. I am
  convinced that the digital power of the new models will delight MINI
  customers around the world,” says <strong>Stefanie Wurst, Head of the
    MINI brand.</strong></p>
<p>
  <strong>Frank Weber, Member of the Board of Management of BMW AG,
  Development</strong>: “We are presenting our all-new MINI family with
  a unique technology package. It is based on the latest tech stack from
  BMW and brings a very specific MINI flavour to signature
  brand-defining functions such as the Experience Modes and the voice
  assistant. The result is a display of cutting-edge digital fireworks
  with a sharp eye for detail.”</p>
<p>
  <strong>An overview of the digital highlights of the new MINI family*:</strong></p>
<ul>
  <li>Premiere for the automotive industry: <strong>MINI Interaction
    Unit</strong> is the first circular OLED display with a refreshing,
    MINI-typical user interface design.</li>
  <li>
    <strong>MINI Operating System 9</strong> stands out with a
    MINI-specific, emotionally engaging design optimised for touch
    control. It is an in-house development by the BMW Group and is based
    for the first time on an Android Open Source Project (AOSP) software stack.</li>
  <li>Up to eight <strong>MINI Experience Modes</strong> provide a
    particularly immersive driving experience through the orchestrated
    use of light, user interface designs, drive settings and sound. An
    optional <strong>light projector</strong> on the back of the MINI
    Interaction Unit bathes the whole dashboard in colours and patterns
    to match the Experience Mode selected. The presentation of content
    in the optional Head-up display is also adapted accordingly.</li>
  <li>Unmistakable <strong>sound design for all-electric
    models</strong>: The acoustic repertoire comprises completely new
    driving sounds in the interior, a highly distinctive MINI brand
    sound to mark out the identity of the car from the outside, jingles
    for the new MINI Experience Modes and 30 new sound signals with
    information and warning functions. </li>
  <li>The <strong>MINI Intelligent Personal Assistant</strong> is
    activated by the spoken command “Hey MINI” and can be used with the
    “MINI” or “Spike” (optional) visualisations. The Personal Assistant
    allows customers to control important functions by voice command,
    enables travel-related requests or wishes and recognises whether it
    is the driver or front passenger currently speaking.</li>
  <li>The new, cloud-based <strong>MINI Navigation </strong>system
    provides particularly fast and precise route calculation. The latest
    map data is always streamed live into the vehicle. And
      <strong>charging-optimised route planning</strong> means drivers
    of fully electric MINIs can take on their longer journeys with peace
    of mind. The option <strong>Augmented View</strong> offers drivers a
    live video stream in the MINI Interaction Unit, with extra
    information added for optimum orientation for navigating. Customers
    can choose from various map designs and also activate an appealing
      <strong>visualisation option featuring 3D buildings</strong>.</li>
  <li>The <strong>MINI Connected Store</strong> provides optional access
    to a wide and ever evolving range of practical and entertaining
    apps, e.g. AirConsole gaming, music and video streaming (available
    content varies by countries).</li>
  <li>Digital vehicle access with compatible Apple-, Google- and Samsung
    devices: The optionally available <strong>MINI Digital Key Plus
    </strong>offers the driver flexible access to the vehicle, without
    having to take their smartphone out of their pocket. The key can be
    passed on to other people digitally using the sharing function.</li>
  <li>
    <strong>High-Speed connectivity</strong> and optional <strong>5G-capability.</strong></li>
  <li>
    <strong>Remote Software Upgrades:</strong> MINI vehicles also now
    receive regular free quality improvements via over-the-air software
    updates. Depending on the country, vehicle model, equipment and
    vehicle condition, you may even receive additional new functions or
    functional improvements free of charge. </li></ul>
<p>
  <strong>
    <br />The new MINI Operating System 9 – optimised interaction for
    touch and voice control.</strong></p>
<p>The new “Charismatic Simplicity” design language is also reflected in
  the aesthetic of the user interface, which brings together functional
  and emotional elements. The reduced design uses all-new graphics to
  create an extremely modern look. Static and dynamic elements blend
  naturally into the circular form of the OLED display, following a
  clear structure. Micro-animations enhance the already extremely
  intuitive interaction between the driver and central instrument and
  underscore the digital character of the new MINI family.</p>
<p>MINI Operating System 9 is an in-house development by the BMW Group
  and is based on an Android Open Source Project (AOSP) software stack.
  Operation is intuitive and follows the standards familiar from
  consumer electronics.</p>
<p>At the centre of the screen is the start menu, where personalised
  content can be selected and launched by swiping to the side. In the
  lower section of the screen is the fixed status bar containing the
  menu items “Navigation”, “Media”, “Telephony”, “All Apps” and,
  depending on the situation, “Home”, which can be selected directly.
  Swiping up from the lower edge of the screen reveals a tool belt, a
  process customers will be familiar with from many consumer electronics
  devices. Favourite functions can be stored here and called up again
  rapidly, i. e. navigation destinations and radio stations. The tool
  belt can also be activated via the star button on the multifunction
  steering wheel. The upper screen area is reserved for driving-relevant
  content such as the vehicle speed and important information on the
  vehicle status. The optional Head-up display shows the most important
  information for the driver in their field of view.</p>
<p>The temperature for the driver and front passenger is permanently
  displayed on the left- and right-hand edge of the screen. The climate
  control settings are integrated into the MINI Interaction Unit and can
  always be adjusted on the top layer by touch or voice command.</p>
<p>Depending on the Experience Mode selected, a single tap on the speed
  display transforms the entire MINI Interaction Unit into a
  MINI-typical speedometer.</p>
<p>
  <strong>MINI Experience Modes for intensely MINI moments.</strong></p>
<p>The emotional connection between the new MINIs and their drivers
  steps up another degree in intensity with the MINI Experience Modes.
  Standard specification includes the Core, Green and Go-Kart Modes,
  each of which has its own specific user interface design. The
  Experience Modes can optionally be taken to the next level by the
  additional, coordinated use of light and sound. Drivers can immerse
  themselves in up to eight different worlds in the interior of the
  new-generation MINIs thanks to the MINI Experience Modes, with a
  distinctive jingle for each Mode indicating it has been activated.</p>
<p>The MINI Interaction Unit displays different designs and content
  according to the mode selected. A standout feature of the interior
  experience is a fresh interpretation of the signature MINI interior
  lighting. An optional projector on the back of the OLED display bathes
  the dashboard in coordinated colour worlds and patterns. The interplay
  of the projection, ambient lighting and MINI Interaction Unit creates
  a unique, immersive experience that extends into the door trim.</p>
<p>A particular highlight is Personal Mode, which breaks new ground in
  terms of personalisation and adjustability. It allows customers to
  turn their own pictures from their smartphone gallery into the
  background for the MINI Interaction Unit using the MINI App. The
  ambient lighting is set automatically in a colour that matches the
  picture selected.</p>
<p>The colour design in the optional Head-up display likewise adapts to
  the MINI Experience Mode selected. This also contributes to an
  emotionally engaging and consistent digital user experience.</p>
<ul>
  <li>
    <strong>Core:</strong> In the foreground when Core Mode is selected
    is the main menu with the MINI widgets. The user interface is in the
    MINI colour shade Laguna, an elegant, puristic and modern-looking
    choice. The projection and ambient lighting automatically adapt to
    this colour. The dashboard is immersed in the projection design of
    Core Mode. The “Core” driving sound becomes the new electric MINI
    brand sound and is the only tone that can be heard not only in the
    interior, but also from outside the car (as acoustic pedestrian
    protection). This is an inviting, energising and stimulating MINI
    brand sound.<br />
    <br /></li>
  <li>
    <strong>Go-Kart: </strong>Ultra-dynamic and brimming with motor
    sport DNA, Go-Kart Mode cloaks the display and the interior as a
    whole in the colour shades Anthracite and Red. The MINI Interaction
    Unit adopts a sporty speedometer – if the driver wishes, across its
    full surface area. The projection and ambient lighting are adjusted
    automatically to the Go-Kart colours. The dashboard is draped in the
    projection pattern of Go-Kart Mode, and the throttle response of the
    accelerator pedal is optimised for dynamic driving. The Go-Kart
    driving sound – intended to raise the sporty driving experience
    another notch – is marked out by strongly pronounced pitch and fall,
    and as such provides a fitting soundscape for agile and dynamic
    driving. <br />
    <br /></li>
  <li>
    <strong>Green: </strong>By concentrating on the essential details,
    this green-hued mode accentuates the more sustainable side of MINI
    mobility. The ambient lighting is green. The animal animations
    indicate through both their colouring and their character which
    efficiency level (high, medium, low) the driver is currently
    achieving. The throttle response of the accelerator pedal is
    optimised for efficient driving.<br />
    <br /></li>
  <li>
    <strong>Balance:</strong> The colours, animations and layout in this
    puristic mode are deliberately calming and understated. The Balance
    driving sound is based on the noises heard in a forest at different
    times of the day and night – from the rippling of a stream and the
    chirping of crickets to the rustling of the wind in the treetops.
    The soundscape this creates will provide a feeling of relaxation and
    wellbeing on board future MINI models.<br />
    <br /></li>
  <li>
    <strong>Timeless:</strong> In this mode, the heritage of classic
    MINIs is celebrated to full effect with a serif typeface and large
    speedo, and presented with a modern trim element against a light
    background. Timeless Mode will also be a very attractive option for
    night-time driving, with the design and projections adapted
    accordingly. Tradition and progress merge into one in the MINI
    “Timeless” driving sound. Here, engine sounds generated by
    conventionally powered models – from the classic MINI to the
    MINI John Cooper Works GP – are sampled and blended with a
    futuristic interpretation of the MINI “Core” driving sound to create
    an acoustic journey through time.<br />
    <br /></li>
  <li>
    <strong>Vivid: </strong>This mode focuses on the presentation of
    media content. The colours in the user interface design and for the
    projections and ambient lighting in the car interior are sourced
    from the cover artwork for the music currently being played using
    automatic colour selection technology.<br />
    <br /></li>
  <li>
    <strong>Personal:</strong> The possibilities are boundless with
    Personal Picture Upload. Personal Mode breaks new ground in terms of
    personalisation and adjustability. Here, customers can select their
    own pictures to be used for the background of the MINI Interaction
    Unit via the MINI App. As in Vivid Mode, a matching colour is
    automatically selected from the relevant image for the interior
    lighting and dashboard projection.</li>
  <li>
    <strong>Trail:</strong> Trail will be the Experience Mode for the
    adventurers and explorers on board the MINI Countryman. A virtual
    compass and vehicle inclination data displayed symbolise the joy of
    discovering pastures new off the beaten track.</li></ul>
<p>
  <strong>
    <br />Unmistakable sound for all-electric MINI models.</strong></p>
<p>The brand-typical soundscapes of the new MINI family are also part of
  the digital user experience. The spread of options includes all-new
  driving sounds in the interior, an unmistakable MINI brand sound to
  confirm the car’s identity from the outside, jingles for the new MINI
  Experience Modes and 30 new sound signals with information and warning functions.</p>
<p>The new sounds bring extra emotional appeal to the interior of the
  MINI and shape its acoustic statement to the world beyond. They
  provide the cars with a distinctive, MINI-typical identifying feature
  on an acoustic level. The first customers to experience the new sounds
  will be drivers of the new MINI Cooper Electric.</p>
<p>The new MINI sound DNA is based on the fundamental values of the
  brand and embodies a positive, charismatic aura. The MINI Experience
  Modes provide the stage on which the all-new soundscapes are
  performed. Familiar MINI sounds conveying information while also
  sparking emotions are generated using analogue instruments, digital
  technology and artificial intelligence. These MINI Experience Modes
  deliver immersive driving experiences.</p>
<p>
  <strong>MINI Intelligent Personal Assistant – visually accompanied by
    “MINI” or “Spike”. </strong></p>
<p>This is the first time a full-capability voice assistant will be
  included in models from the MINI brand. The MINI Intelligent Personal
  Assistant can be activated using the greeting “Hey MINI” or by
  pressing the push-to-talk button on the steering wheel. The
  voice-controlled interaction on the circular OLED display takes place
  in the form of an animation made up of graphical elements, typography
  and an avatar. For the visualisation, users can choose between “MINI”
  – a stylised representation of a MINI – and optionally “Spike”, a
  familiar figure already to many MINI fans.</p>
<p>Many important functions, such as navigation, telephony, radio and
  temperature, can be controlled by voice command. The driver can make
  travel-related requests or wishes, such as “What’s the weather in...
  /at my destination?” and “Show me charging stations along the route”.
  If the customer expresses a wish, e.g. “I’m hungry” or “I’d like a
  coffee”, relevant options in the vicinity are displayed and route
  guidance to the desired destination can be started directly. Two
  microphones at the front of the headliner enable the system to
  automatically detect whether it is the driver or front passenger
  currently speaking.</p>
<p>The brand-typical character of the MINI Intelligent Personal
  Assistant can be experienced by customers through chit-chat, which
  will bring up MINI-specific answers, jokes and stories. Such as the
  question “Do you like me” or “Tell me a joke”.</p>
<p>In the United Kingdom, the MINI Intelligent Personal Assistant will
  already be based on the Alexa Custom Assistant’s AI technology stack
  at market launch, allowing it to engage in natural dialogue with the
  driver with a brand-defining voice. In many other markets, the new
  voice and other features also enabled by using the Alexa Custom
  Assistant will be introduced at a later stage over the air.</p>
<p>
  <strong>MINI Navigation: Fresh map designs and cloud-based navigation
    with charging-optimised route planning.</strong></p>
<p>The cloud-based navigation system represents a major improvement in
  performance over the preceding generation and offers exceptionally
  intuitive destination entry. It enables very fast and dynamic route
  calculation based on precise real-time traffic data transmitted at
  short intervals, which is then combined with forecasting models. When
  the navigation app is selected, the map takes up the entirety of the
  circular display. The colour scheme for the map graphics changes to
  match the selected MINI Experience Mode, while buildings can also be
  shown in 3D if desired.</p>
<p>In all-electric MINI models, as soon as the destination has been
  entered, a charging-optimised route will be calculated if the
  vehicle’s current range is not enough to reach the destination. Both
  the calculation algorithm and the speed of calculation for
  charging-optimised routes are subject to a process of constant
  improvement. Important information for the charging stops is displayed
  in the route overview, such as the estimated state of charge upon
  arrival, recommended charging time and target state of charge for the
  onward journey. Live data is processed during the journey, allowing
  new charging stations to be automatically added to the itinerary if
  any of the stations originally planned for charging stops no longer
  have availability. The driver is also offered alternative
  charging-optimised routes, where available. By default, the system is
  set to ensure that the vehicle reaches both the final destination and
  the charging stops with a charge level of at least 10 per cent.
  Drivers are able to adjust this spare charge setting if required.</p>
<p>Charging is also made easier by the integration of the authorisation
  and start/stop functions for the charging process into the MINI App.</p>
<p>The optional Augmented View function enables exceptionally accurate
  navigational guidance. It provides a perfect complement to the
  navigation system’s instructions in crucial situations. For this, a
  live video stream from the driver’s perspective is shown on the MINI
  Interaction Unit and augmented by supplementary information that
  matches the context. At confusing junctions, for instance, an animated
  directional arrow is integrated into the video image to help the
  driver take the best turn-off for the planned route. In addition to
  this, information on applicable local parking regulations also appears
  in the live video stream in augmented reality form.</p>
<p>Further innovative navigation functions such as precise
  visualizations of lane guidance are part of the optional MINI
  Connected Package.</p>
<p>
  <strong>MINI Connected Store: AirConsole gaming, video streaming,
    Spotify and a constantly evolving range of apps.</strong></p>
<p>The new MINI Connected Store combines with the optionally available
  MINI Connected package to provide access to a constantly evolving
  variety of practical and entertaining apps, including apps for gaming
  and music or video streaming. The availability of the apps varies from
  region to region in order to be able to offer customers the most
  tailored offer possible.</p>
<p>Following its introduction in current BMW models, a form of in-car
  gaming unique in the automotive sector now also awaits customers of
  the new MINI family. For example, the driver and passengers can play
  casual games in the AirConsole App when the vehicle is stationary as a
  way of passing time while waiting for the high-voltage battery to recharge.</p>
<p>Setting up the gaming experience with AirConsole is perfectly
  straightforward. All that players need is their smartphone, which acts
  as the controller, and the MINI Interaction Unit. Once the AirConsole
  App has been launched in the vehicle, the smartphone and car can be
  connected by scanning a QR code on the OLED display. Players can then
  get straight down to the action.</p>
<p>The AirConsole technology enables games to be made instantly
  available over the air and controlled using smartphones. This unique
  set-up means that multiple players – including passengers in the rear
  – can get involved in the in-car gaming fun during breaks in the
  journey. Generally speaking, it is possible to play alone or with all
  the other vehicle occupants, either as a team or in competition mode.</p>
<p>The games offered are casual games, so called because they are easy
  to pick up with intuitive control of gameplay. A range of racing,
  sport, general-knowledge quiz and music quiz games are available,
  along with simulation, strategy, jump-and-run and puzzle games, with
  titles including Go-Kart Go, Golazo, Music Guess and Overcooked. The
  portfolio of available games is constantly evolving.</p>
<p>Music streaming apps such as Spotify have been adapted for MINI
  Operating System 9 so that they integrate perfectly into the circular
  MINI Interaction Unit. This allows MINI customers to enjoy an
  intuitive and very visually appealing music streaming experience. The
  user’s Spotify account can be connected by simply scanning a QR code.</p>
<p>The MINI Connected services will be rolled out afresh in over 40
  countries when the new MINI family is launched.</p>
<p>Apple CarPlay and Android Auto are likewise included as part of MINI
  Operating System 9 for connecting smartphones wirelessly.</p>
<p>
  <strong>Greater flexibility and digital vehicle access with the MINI
    Digital Key Plus.</strong></p>
<p>The new MINI family of models will offer customers another highlight
  feature in the form of the MINI Digital Key Plus. Once this has been
  set up on a compatible Apple, Google or Samsung device, drivers will
  be given a friendly welcome as soon as they approach the new MINIs
  thanks to their ultra-wideband technology. The welcome sequence is
  continued inside the car after the door has been opened and concludes
  with a personalised greeting courtesy of the MINI ID functionality.
  And this all happens without the driver even having to take their
  smartphone out of their pocket or bag. Keys can be passed on to
  friends or family easily and securely from the Apple or Google wallet
  using the native “share” function familiar from many apps.</p>
<p>
  <strong>Remote Software Upgrades now standard for MINI too.</strong></p>
<p>As a member of the BMW Group family, the MINI brand is benefiting
  from over five years of experience in over-the-air upgrades with BMW.
  The software architecture of the new MINI family employs the same
  software for Remote Software Upgrades that has benefited from ongoing
  development in BMW models since 2018 and ensures updates are carried
  out smoothly and securely. In this way, the new MINIs will receive
  free Remote Software Upgrades several times a year for quality
  improvements. Depending on the country, vehicle model, specification
  and vehicle status, the upgrades may also add new features or
  improvements to functions free of charge.</p>
<p> </p>
<p>*The availability of digital services varies by country, vehicle
  model and equipment. Selected functions can be rolled out via remote
  software upgrade after market launch.</p>
<p>
  <strong>The BMW Group<br />
    <br /></strong>
  <sup>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
    BMW Group is the world’s leading premium manufacturer of automobiles
    and motorcycles and also provides premium financial and mobility
    services. The BMW Group production network comprises over 30
    production sites worldwide; the company has a global sales network
    in more than 140 countries.<br />
    <br /></sup>
  <sup>In 2022, the BMW Group sold nearly 2.4 million passenger vehicles
    and more than 202,000 motorcycles worldwide. The profit before tax
    in the financial year 2022 was € 23.5 billion on revenues amounting
    to € 142.6 billion. As of 31 December 2022, the BMW Group had a
    workforce of 149,475 employees.<br />
    <br /></sup>
  <sup>The success of the BMW Group has always been based on long-term
    thinking and responsible action. The company set the course for the
    future at an early stage and consistently makes sustainability and
    efficient resource management central to its strategic direction,
    from the supply chain through production to the end of the use phase
    of all products.<br />
    <br /></sup>
  <sup>
    <a href="https://pressclub.bmwgroup.net/pressclub/ssob/gb/www.bmwgroup.com">www.bmwgroup.com</a></sup>
  <br />
  <sup>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></sup>
  <br />
  <sup>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></sup>
  <br />
  <sup>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></sup>
  <br />
  <sup>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></sup>
  <br />
  <sup>LinkedIn: <a href="https://www.linkedin.com/company/bmw-group/">https://www.linkedin.com/company/bmw-group/</a></sup>  </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Helen Wilson<br>Tel: +44-1252-92-1928<br>E-mail: <a href="mailto:helen.wilson@bmw.co.uk">helen.wilson@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Infotainment &amp; Entertainment]]></category>
            <pubDate>Thu, 27 Jul 2023 00:01:00 +0200</pubDate>
            <pp:lastModified>Thu, 27 Jul 2023 00:01:00 +0000</pp:lastModified>
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                        <title>BMW announces BMW Digital Key Plus with Ultra-Wideband technology coming to the BMW iX.</title>
                        <link>https://newsroom.bmwgroup.com/emea/bmw-announces-bmw-digital-key-plus-with-ultra-wideband-technology-coming-to-the-bmw-ix/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/bmw-announces-bmw-digital-key-plus-with-ultra-wideband-technology-coming-to-the-bmw-ix/</guid><pp:caseid>787975</pp:caseid><pp:summary><![CDATA[BMW Digital Key Plus offers customers a convenient and secure keyless access system.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the UK market.<br />
    <br /></strong>
  <strong>Munich.</strong> As one of the pioneers in the use of a
  smartphone as a digital vehicle key since 2018, BMW is pressing ahead
  with the development and popularisation of its BMW Digital Key
  feature, which is available to iPhone users today. In line with this
  goal, the premium car manufacturer will introduce the BMW Digital Key
  Plus, a convenient and secure way to unlock and start your car without
  taking your iPhone out of your bag or pocket. This latest incarnation
  of the service is based on Ultra-Wideband (UWB) technology, the
  technology found on the U1 chip of iPhone. The BMW Digital Key Plus
  feature will be first launched with the all-electric BMW iX for iPhone. </p>
<p>
  <strong>
    <br />Ultra-Wideband technology for enhanced convenience and
  security.</strong> <br />The new, additional features enabled by the
  BMW Digital Key Plus are based on Ultra-Wideband technology. This is a
  short-range, high-bandwidth digital radio technology that is
  characterized by an exceptionally precise localization with the
  greatest possible security. UWB’s precision also ensures that relay
  attacks, where the radio signal is jammed or intercepted, are not
  possible. Apple and BMW have been working closely with the Car
  Connectivity Consortium (CCC) to establish the Digital Key
  specification 3.0 for UWB, providing a global standard for the
  automotive industry.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,ConnectedDrive,Infotainment &amp; Entertainment]]></category>
            <pubDate>Wed, 13 Jan 2021 14:55:00 +0100</pubDate>
            <pp:lastModified>Wed, 13 Jan 2021 14:55:00 +0000</pp:lastModified>
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                        <title>The all-new BMW X5</title>
                        <link>https://newsroom.bmwgroup.com/emea/the-all-new-bmw-x5_20260824075045432/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/the-all-new-bmw-x5_20260824075045432/</guid><pp:caseid>787895</pp:caseid><pp:summary><![CDATA[• Fourth generation of BMW's market-leading Sports Activity Vehicle. • Fresh, modern design redefines the X family aesthetic. • Superior refinement and technology from all-new interior. • TwinPower and M Performance engines deliver dynamism and efficiency. • Active chassis system for variable ride height and adjustable dynamics. • On sale now, prices start from £57,495 OTR.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>BMW is once again setting the standard for the Sports Activity
  Vehicle with the new fourth-generation X5. Combining an elegant and
  strong design with supreme on-and off-road ability, the new X5 has an
  even greater blend of premium luxury performance and comfort. It’s a
  winning formula with previous generations selling in excess of 2.2
  million examples since the first X5 launched in 1999.<br />
  <br />On sale in the UK from June 2018, the all-new X5 demonstrates
  the latest BMW advances in technology, design and safety, with the
  highest level of autonomous capability yet seen on a BMW X model. A
  choice of TwinPower and M Performance petrol and diesel engines are
  matched to a new eight-speed Steptronic gearbox and the latest version
  of xDrive for maximum comfort, capability and performance.<br />
  <br />
  <strong>Design.<br /></strong>With a wheelbase 42mm longer than its
  predecessor, an increase in vehicle length of 36mm, an extra 66mm of
  width and a 19mm increase in height, the new BMW X5 has both an
  imposing appearance and generous levels of space for passengers and
  their luggage.<br />
  <br />Distinctive design features mark out the xLine and M Sport model
  variants of the new X5. The xLine model adds kidney grille bars in
  aluminium matt, roof rails and side window surrounds in satin
  Aluminium, plus other accents in Pearl-effect Chrome. M Sport
  specification, meanwhile, sees the wheel arch trim, bumper trim, rear
  underguard and side skirts painted in body colour, plus extra-large
  air intakes at the front end, aluminium matt kidney grille bars. The
  roof rails, side window surrounds and other trim elements in
  high-gloss black flag up the dynamic potential of the SAV.<br />
  <br />The new BMW X5 comes as standard with 19-inch light-alloy wheels
  on the xLine model, 20-inch M star-spoke light-alloy wheels on the M
  Sport model and exclusive 22-inch V-spoke alloy wheels on the M
  Performance model.  Further variants in 20 to 22-inch formats are
  available as options. <br />
  <br />
  <strong>Powertrain and driving experience. <br /></strong>There will
  be one petrol and two diesel units available from the latest
  generation of engines. The BMW X5 M50d is powered by a six-cylinder
  in-line diesel engine with four turbochargers. A six-cylinder inline
  unit powers the BMW X5 xDrive40i and BMW X5 xDrive30d. All engines
  channel their power through an eight-speed Steptronic transmission,
  while BMW xDrive intelligent all-wheel drive is on hand to ensure that
  power is translated into secure progress – on or off road.<br />
  <br />The BMW TwinPower Turbo technology package for the petrol
  engines comprises turbochargers, High Precision Injection, VALVETRONIC
  fully variable valve timing and Double-VANOS variable camshaft timing.
  On the diesel side, the raft of technological measures at work
  includes turbochargers and common-rail direct injection with piezo
  injectors. The result is instantaneous pulling power and sporty
  performance credentials with exemplary fuel consumption and emissions.
  All model variants comply with the requirements of the EU6d-TEMP
  emissions standard. The system of emission control for the petrol
  engines includes a gasoline particulate filter, while the diesel
  models boast BMW BluePerformance technology comprising a particulate
  filter, an oxidation catalyst, a NOx adsorption catalyst and an SCR
  catalyst with AdBlue injection.<br />
  <br />The power unit fitted in the new BMW X5 xDrive40i enjoys
  free-revving ability and eager response. The 3.0-litre unit employs a
  twin-scroll turbocharger and direct petrol injection technology with a
  maximum pressure of 350 bar. The straight-six generates its maximum
  output of 340hp, while the peak torque of 450Nm is available. The new
  BMW X5 xDrive40i completes the zero to 62mph sprint in just 5.5
  seconds. Fuel consumption averages 33.2mpg and CO<sub>2</sub>
  emissions are 193g/km.<br />
  <br />The performance of the new BMW X5 M50d is provided by the potent
  engine at work under its bonnet. From its 3.0-litre displacement the
  BMW M Performance model’s six-cylinder in-line unit delivers a peak
  output of 400hp and generates maximum torque of 760Nm.<br />
  <br />These figures are possible thanks to a multi-stage turbocharging
  system composed of two high-pressure and two low-pressure
  turbochargers delivering over 450Nm of torque. In normal driving
  situations, both low-pressure turbochargers and one of the two
  high-pressure units are permanently active. The second high-pressure
  turbocharger only joins in when the engine speed tops 2,500rpm. Under
  hard acceleration from idle, flaps are adjusted so the pair of
  low-pressure turbochargers can be swiftly bypassed, thereby generating
  maximum charge pressure with even less delay. To boost the
  turbocharging system’s efficiency, exhaust gas recirculation is
  employed for both the high-pressure and low-pressure stages and the
  common-rail direct injection system capable of generating pressures in
  excess of 2,500 bar. The new BMW X5 M50d darts to 62mph from rest in
  5.2 seconds yet it succeeds in posting a combined fuel consumption of
  41.5mpg and CO<sub>2</sub> emissions of 179g/km.<br />
  <br />The new BMW X5 xDrive30d is also powered by a straight-six
  diesel engine, this time with displacement of 3.0 litres and featuring
  a single turbocharger with variable inlet geometry. The common-rail
  direct injection system propels fuel into the combustion chambers at
  up to 2,500 bar. Maximum output of 265hp, while offering 620Nm of
  torque.  Capable of reaching the 62mph mark from rest in 6.5 seconds,
  the new X5 xDrive30d returns combined fuel consumption of just 
  470mpg, equating to CO<sub>2</sub> emissions of 158g/km*.</p>

  
    
      
    
      
    
      
    
      <table border="1" cellpadding="0" cellspacing="0" width="20%"><tr><td valign="top" width="89"><p>Model</p></td><td valign="top" width="65"><p>Power<br />(hp)</p></td><td valign="top" width="54"><p>Torque (Nm)</p></td><td valign="top" width="70"><p>0 – 62mph (Seconds)</p></td><td valign="top" width="56"><p>Top Speed (mph)</p></td><td valign="top" width="75"><p>Combined (mpg)</p></td><td valign="top" width="70"><p>CO2 Emissions (g/km)</p></td><td valign="top" width="69"><p>From<br />(OTR)</p></td></tr><tr><td valign="top" width="89"><p>X5 xDrive40i xLine</p></td><td valign="top" width="65"><p>340</p></td><td valign="top" width="54"><p>450</p></td><td valign="top" width="70"><p>5.5</p></td><td valign="top" width="56"><p>151</p></td><td valign="top" width="75"><p>33.2</p></td><td valign="top" width="70"><p>193</p></td><td valign="top" width="69"><p>£58,885</p></td></tr><tr><td valign="top" width="89"><p>X5 xDrive30d xLine</p></td><td valign="top" width="65"><p>265</p></td><td valign="top" width="54"><p>620</p></td><td valign="top" width="70"><p>6.5</p></td><td valign="top" width="56"><p>143</p></td><td valign="top" width="75"><p>47.1</p></td><td valign="top" width="70"><p>158</p></td><td valign="top" width="69"><p>£57,495</p></td></tr><tr><td valign="top" width="89"><p>X5 M50d</p></td><td valign="top" width="65"><p>400</p></td><td valign="top" width="54"><p>760</p></td><td valign="top" width="70"><p>5.2</p></td><td valign="top" width="56"><p>155</p></td><td valign="top" width="75"><p>41.5</p></td><td valign="top" width="70"><p>179</p></td><td valign="top" width="69"><p>£71,475</p></td></tr></table>
<p>*Electronically limited</p>
<p>** All figures are provisional<br />
  <br />All of the engines available for the new BMW X5 come with a new,
  improved version of the eight-speed Steptronic transmission, whose
  wider ratio spread and new control electronics help to increase the
  powertrain’s overall efficiency. New torsion dampers reduce rotational
  irregularities and converter slip for superior shift comfort, while
  optimised hydraulic control enables even <br />
  <br />
  <strong>Efficiency-enhanced xDrive all-wheel
  drive.  <br /></strong>The task of maximising traction, agility and
  directional stability in the new BMW X5 falls to the latest generation
  of the BMW xDrive intelligent all-wheel-drive system, which is now
  able to split drive torque between the front and rear wheels with even
  greater precision and speed on demand. <br />
  <br />The new xDrive system also offers a rear-biased set-up for those
  occasions when the driver adopts a particularly dynamic approach. The
  electronically controlled rear differential lock (available on M
  Performance models and/or in conjunction with the Off-Road package)
  gives the handling an even sportier edge. Governed by the Driving
  Stability Control (DSC) system, the locking function for the rear
  differential improves traction and power transmission when driving
  over loose ground or on road surfaces offering differing levels of
  grip for the left-rear and right-rear wheels. The locking effect is
  produced by means of an electric motor and allows as much as 1,500Nm
  of drive torque to be redirected from the faster-turning wheel to the
  slower-turning wheel.<br />
  <br />
  <strong>New chassis systems.  <br /></strong>The design principle
  underpinning the chassis – based on a double-wishbone front axle and a
  five-link rear axle – is complemented by the standard Dynamic Damper
  Control system, whose electronically controlled dampers sharpen the
  car’s handling dynamics at the same time as increasing ride and
  suspension comfort. The driver can select from two performance maps
  for a more comfort-oriented or sportier driving style, using the
  Driving Experience Control switch. Standard specification for the new
  BMW X5 M50d includes model-specific kinematics and elastokinematics
  for the wheel suspension, individual spring and damper tuning, plus
  22-inch M light-alloy wheels. This bespoke configuration increases the
  BMW M Performance model’s agility and steering precision, enables
  faster cornering and optimises its transitional responses. <br />
  <br />An array of chassis systems available in a BMW X model make it
  possible to boost the off-road performance, sportiness or comfort of
  the new BMW X5. Adaptive M suspension Professional with active roll
  stabilisation and Integral Active Steering endows the car with
  exceptionally agile and dynamic driving qualities. The roll
  stabilisation system employs electric swivel motors to enable
  remarkably swift and precise compensation of body roll under dynamic
  cornering. Integral Active Steering (also available as an individual
  option) is also operated electromechanically. By turning the rear
  wheels in either the same direction as the front wheels or the
  opposite direction – depending on the vehicle speed – it optimises
  cornering agility, ensures effortless lane changes and helps the
  vehicle to dart through city traffic.<br />
  <br />The two-axle air suspension system is standard on both the BMW
  X5 xDrive30d and X5 xDrive40i models. It is controlled individually
  for each wheel using an electrically driven compressor with pressure
  reservoir, enabling it to balance out an unevenly loaded vehicle.
  Working in tandem with the Dynamic Stability Control (DSC) system, the
  vehicle load registered by its sensors can be factored into braking
  calculations. When the SPORT driving mode is engaged or the vehicle’s
  speed exceeds 86mph the ride height is automatically lowered by 20mm.
  The driver can also adjust the body’s ground clearance for off-road
  driving, for example by pushing a button in the cockpit. It can be
  raised in two stages to a maximum of 40mm above the standard setting.
  Another button in the luggage compartment activates a loading mode
  that lowers the vehicle by 40mm. The desired vehicle ride height can
  even be set with the engine switched off and the optional BMW Display
  Key can also be used to access this function.<br />
  <br />Customers can also specify an Off-Road package. Offered for the
  first time in a BMW X model, the package includes underguard elements
  at the front and rear of the vehicle, along with the two-axle air
  suspension and electronically controlled rear differential lock. The
  driver can activate the ideal settings for off-roading including the
  vehicle’s ride height, the xDrive system, the accelerator response,
  the transmission control, and the DSC system’s corrective inputs in
  preparation for driving on a range of surfaces, such as sand, rock,
  gravel or snow.  <a name="_Toc20943"></a>Available for all model
  variants apart from the BMW X5 M50d.<br />
  <br />
  <strong>Interior and equipment.  <br /></strong>The fully-digital
  instrument cluster and the Control Display share the same graphics and
  design, with the centre console hosting the Controller, the newly
  designed transmission selector lever and all other driving-related
  controls. A similarly new-look control panel for the heating and air
  conditioning is also on hand and the light functions in the new X5 are
  likewise operated using buttons. <br />
  <br />The carefully selected materials in the interior include the new
  Vernasca leather variant for the standard leather upholstery. Like the
  optional BMW Individual extended Merino leather trim, it is available
  in four colours. The new BMW X5 is fitted as standard with
  electrically adjustable and heated sports seats.  Customers can also
  specify optional multifunctional front comfort seats, including
  massage function and seat ventilation within the Comfort/Comfort Plus packages.<br />
  <br />M Sport models also includes an M sports steering wheel, BMW
  Individual headliner in Anthracite, M-specific pedals, driver’s
  footrest and piping on the seats, plus exclusive interior trim in
  Aluminium Tetragon.<br />
  <br />Other new features on board the BMW X5 include optional
  four-zone air conditioning system and Skylounge panoramic glass roof,
  which includes 15,000 graphic patterns to generate a display
  reminiscent of a starlit sky. The colour scheme of this atmospheric
  light show can be adapted as desired. The optional ambient lighting
  includes the Welcome Light Carpet – which illuminates the entry area
  to the car when the doors are unlocked or opened – and Dynamic
  Interior Light, which emits pulsating light signals in pre-defined
  situations: they are activated in the lining of a door or doors opened
  while the engine is running and in the instrument panel when a phone
  call is incoming. <br />
  <br />The Ambient Air package provides air ionisation and infuses the
  interior with eight individually selectable scents, and a luxurious
  audio experience is offered by the Bowers & Wilkins Diamond
  Surround Sound System with 20 speakers and 1,500-watt output (expected
  to be available from 12/2018).<br />
  <br />The optional Rear-seat entertainment Professional system
  comprises a pair of 10.2-inch full-HD 1080p touchscreen displays, a
  Blu-ray-compatible DVD player, two USB ports, an HDMI socket and two
  headphone jacks. The rear-seat passengers can use both their own media
  sources and those available in the front compartment. A navigation map
  and BMW ConnectedDrive services can also be accessed in the rear seats.<br />
  <br />The new BMW X5 can now also be specified with heated and
  cooledcupholders  in the centre console , while the optional
  CraftedClarity glass application for selected controls bring an
  all-new flourish to the interior of the X5. This exclusive design
  feature has been developed for the transmission selector lever, the
  Controller, the start/stop button and the volume control button for
  the audio system. <br />
  <br />As well as increased levels of comfort and exclusivity, the new
  BMW X5 now also offers enhanced functionality. Folding down the 40 :
  20 : 40 split rear seat backrest increases boot capacity from  650
  litres to a maximum of  1,870 litres. The new BMW X5 also has a
  two-section tailgate for ease of loading. If the optional Comfort
  Access is specified, both sections can be opened and closed
  electronically and hands-free. In addition, the boot cover now lowers
  electrically into the load compartment floor and anti-slip luggage
  rails helps ensure cargo remains stationary whilst the car is in motion.<br />
  <br />If the optional third row of seats is specified customers
  benefit from electric fore-and-aft adjustment of the second row seats.
  A control panel in the boot can be used to slide the second-row seats
  forwards or backwards and fold down the backrests of the second and
  third rows. <br />
  <br />
  <strong>Driver assistance systems: Another significant step towards
    automated driving</strong>. <br />Available as an option, the new
  Driving Assistant Professional package comprises Active Cruise Control
  (ACC) with Stop & Go function, which is capable of braking the
  vehicle to a standstill and sending it on its way again automatically.
  For greater convenience in stop-start traffic, the period between
  stopping and automatically moving off has been extended up to 30
  seconds. Speed restrictions identified by the Speed Limit Info system
  with No Passing Info display can be incorporated into the automatic
  cruise control system with variations of up to 9mph.  This pack also
  contains the Steering and lane control assistant as well as the Lane
  Keeping Assistant with active side collision protection. Another
  component of the system is the evasion aid, which can help avoid
  collisions with vehicles or pedestrians suddenly appearing in the
  driver’s path. As soon as an evasive manoeuvre corresponding to such a
  scenario is detected, the system assists the driver with steering
  inputs to direct the vehicle into a clear adjacent lane. Other
  constituents of this pack includes:</p>
<ul>
  <li>Lane change warning</li>
  <li>Crossing Traffic Warning rear</li>
  <li>Rear-end collision warning</li>
  <li>Speed Limit Information incl. no passing info and preview<br />
    <br /></li></ul>
<p>The Parking Assistant is another standard feature within in the new
  BMW X5. It enables automatic selection and use of parallel parking
  spaces. These parking spaces are detected by ultrasonic sensors as the
  vehicle passes them. The Parking Assistant function is activated at
  the touch of a button on the centre console. The system then takes
  care of the acceleration, braking, steering and gear changes necessary
  to manoeuvre into the space.  Parking assist also includes Reversing
  Assistant - a further illustration of BMW’s ongoing progress towards
  automated driving.<br />
  <br />This function offers a level of assistance – for leaving a
  parking space or manoeuvring in a confined area – currently unmatched
  by other vehicles. The Reversing Assistant controls the steering to
  manoeuvre the vehicle along a path recently negotiated forwards. This
  system makes reversing for a distance of up to 50 metres a simple task
  in the new BMW X5. The driver just has to operate the accelerator and
  brakes and monitor the surrounding area. The steering movements made
  during the vehicle’s last forward manoeuvre are stored by the system
  and retained, even for longer periods. This means the Reversing
  Assistant can be used to manoeuvre the new BMW X5 backwards out of a
  parking position that it drove into forwards the preceding day.<br />
  <br />The driver enjoys ideal all-round visibility, thanks to both the
  rear-view camera and the Top View, Panorama View and 3D View functions
  of Parking Assistant Plus, which create a 360-degree image of the
  vehicle and its surroundings in the Control Display. In addition,
  drivers can use the Remote 3D View feature to access a
  three-dimensional live image of their vehicle and surroundings on a smartphone. <br />
  <br />
  <strong>BMW Connected and ConnectedDrive: Cutting-edge, digital and
    seamlessly integrated into modern life.<br /></strong>The BMW Live
  Cockpit Professional in the new BMW X5 combines a new display and
  control concept and the ultimate in connectivity to create a superb
  all-round package. The latest-generation display and control concept
  comprises a high-resolution instrument cluster behind the steering
  wheel with a 12.3-inch screen and a Control Display also measuring
  12.3-inches across. <br />
  <br />The system runs the latest BMW Operating System 7.0, and has a
  cutting-edge, fully digital design. The new graphics display in the
  instrument cluster now leaves enough room for a part-view of the
  navigation map. The main menu in the Control Display is now spread
  over up to ten pages, each showing two to four tiles with live
  content. The intuitive multimodal interface has also been further
  improved and allows the choice of touch control using the Control
  Display, the familiar iDrive Touch Controller, controls on the
  steering wheel, voice control or BMW gesture control. Also included in
  BMW Live Cockpit Professional are an adaptive navigation system, a
  hard-drive-based multimedia system with music file memory of up to
  50GB and two USB ports, plus Bluetooth and WiFi interfaces.<br />
  <br />For the first time, a selection of digital services will also be
  combined together available under the guise of the Connected Package
  Professional. This package offered as standard on all BMW X5 models
  increases the levels of connectivity and makes it easier for customers
  to take best advantage of digital services available on their car. The
  Connected Package Professional includes Remote Services, Concierge
  Services and Real Time Traffic Information and so much more. The
  package provides a subscription for three years on all included
  services – with the exception of Apple CarPlay which is included for
  the first 12 months. Customers can also continue to download the
  various digital services individually and retrospectively via the
  ConnectedDrive Store.<br />
  <br />
  <strong>BMW Connected: digital services for individual
  mobility. <br /></strong>BMW Connected is the digital and personal
  mobility assistant for BMW drivers and not just in the car; BMW
  Connected is an all-embracing concept designed to seamlessly connect
  the driver and their smartphone with their vehicle. <br />
  <br />At the heart of it all is the Open Mobility Cloud, which allows
  the personal mobility assistant to interface the car with the
  customer’s digital devices. These could include an iPhone and Apple
  Watch, smartphones and smartwatches running the Android operating
  system, Alexa-compatible smart devices and Google Home.<br />
  <br />
  <strong>Always up to date thanks to Remote Software
  Upgrade. <br /></strong>The Remote Software Upgrade feature keeps the
  vehicle up to date with the latest software. All updates can be loaded
  over the air and upgrades can be loaded onto a smartphone via the BMW
  Connected app when connected to a domestic WiFi network or imported
  directly via the BMW’s built-in SIM card, which happens automatically
  for important vehicle upgrades. The Remote Software Upgrade facility
  therefore maximises flexibility while keeping BMW vehicles in tune
  with the latest technological developments.<br />
  <br />
  <strong>Mobile office: Microsoft Office 365 with Skype for
  Business. <br /></strong>The integration of Microsoft Office 365 turns
  the new BMW X5 into a mobile office. Users of a Business Essential or
  Business Premium account with Exchange function are thereby able to
  safely access their email account from their car and easily manage
  appointments and contacts, so there is absolutely no need for them to
  use their smartphone while driving. Drivers can have emails read out
  to them and are able to use voice commands to dictate and send new
  messages while on the move. In addition, calendar appointments can be
  confirmed, cancelled or transferred straight to the navigation system,
  as can contact addresses. Microsoft Office 365 users have also been
  able to use Skype for Business from Microsoft in their car since
  autumn 2017.<br />
  <br />The all-new BMW X5 is on sale now, prices start from £57,495 OTR.</p>
<p> </p>
<p> </p>
<p>
  <strong>Ends</strong></p>
<p>
  <strong>The BMW Group<br /></strong>With its four brands BMW, MINI,
  Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
  premium manufacturer of automobiles and motorcycles and also provides
  premium financial and mobility services. The BMW Group production
  network comprises 30 production and assembly facilities in 14
  countries; the company has a global sales network in more than 140 countries.<br />
  <br />In 2017, the BMW Group sold over 2,463,500 passenger vehicles
  and more than 164,000 motorcycles worldwide. The profit before tax in
  the financial year 2017 was € 10.655 billion on revenues amounting to
  € 98.678 billion. As of 31 December 2017, the BMW Group had a
  workforce of 129,932 employees.<br />
  <br />The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.<br />
  <br />Facebook: BMW UK<br />Twitter: @BMW_UK<br />Instagram:
  BMWUK<br />LinkedIn: BMW Group UK Limited<br />YouTube: BMW UK<br />
  <br />
  <strong>For further information please contact:</strong></p>
<p> </p>
<p>Lauren Prema                                         BMW Media
  Relations Executive</p>
<p>Tel: 07815 370746</p>
<p>Email: Lauren.Prema@bmw.co.uk         </p>
<p> </p>
<p>Piers Scott                                               General
  Manager, Product and Internal Communications</p>
<p>Tel: 01252 921265 </p>
<p>Email: Piers.Scott@bmw.co.uk</p>
<p> </p>
<p>Graham Biggs                                         Corporate
  Communications Director</p>
<p>Tel:  01252 921256</p>
<p>Email:  Graham.Biggs@bmw.co.uk</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,X5,Research &amp; Development,ConnectedDrive,Chassis &amp; Suspension,G05,Driver Assistance,Infotainment &amp; Entertainment,Product,BMW]]></category>
            <pubDate>Mon, 03 Dec 2018 00:01:00 +0100</pubDate>
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