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                    <title><![CDATA[BMW Group Newsroom United Kingdom]]></title>
                    <link>https://newsroom.bmwgroup.com/emea/</link>
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                    <language>en</language>
                    <lastBuildDate>Thu, 08 Oct 2026 10:37:47 +0200</lastBuildDate>
                    <pubDate>Tue, 15 Apr 2025 00:01:00 +0200</pubDate>
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                        <title><![CDATA[BMW Group Newsroom United Kingdom]]></title>
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                        <title>Humanity, warmth, precision – BMW HypersonX creates unique soundscape for the Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/emea/humanity-warmth-precision---bmw-hypersonx-creates-unique-soundscape-for-the-neue-klasse/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/humanity-warmth-precision---bmw-hypersonx-creates-unique-soundscape-for-the-neue-klasse/</guid><pp:caseid>788247</pp:caseid><pp:summary><![CDATA[+++ BMW Group Sound Design Studio develops all-new sound concept for the next generation of BMW vehicles slated for launch from 2025 +++ BMW Operating System X enables drive sounds tailored extremely precisely to the driving situation at hand in Personal Mode and Sport Mode +++ Immersive spectrum of audio effects augments the emotionally engaging, holistic user experience provided by the new BMW iDrive +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market. </strong></p>
<p>
  <strong>Munich.</strong> As it pulls back the curtain on a new era in
  2025, fuelled by the all-electric Neue Klasse models, BMW is creating
  a holistic driving and user experience that breaks genuinely new
  ground. One of the elements of the far-reaching BMW Panoramic iDrive
  concept is the new HypersonX soundscape. Developed by the BMW Group
  Sound Design Studio, it comprises 43 sound signals and special driving
  sounds for Personal Mode and Sport Mode. The multi-dimensional
  spectrum adapts the sounds precisely to the driving situation at hand
  and, in so doing, creates an emotional interaction between the driver
  and their vehicle.</p>
<p>This new stage in the evolution of the automotive sound experience
  has been made possible by the technological advances in hardware and
  software brought by the Neue Klasse. The revolutionary BMW Operating
  System X and a newly developed control unit pave the way for an
  innovative audio architecture. This allows the overall experience
  offered by the Neue Klasse to be perfected at an acoustic level, as
  well as in terms of vehicle character, driving experience and
  functional range.</p>
<p>
  <strong>A new dimension in drive sounds: distinctive and precisely honed.</strong></p>
<p>“The unique sound spectrum of HypersonX plays a major role in giving
  a Neue Klasse model its own, highly distinctive character
  acoustically. Through our focus on precision, warmth and lightness, we
  can create a direct emotional connection between the driver and their
  vehicle,” emphasises Renzo Vitale, Creative Director of Sound Design
  BMW Group. In both Personal Mode and Sport Mode, the drive sounds
  focus on the essentials and are inspired by tones from nature and
  structures from the worlds of art and science. HypersonX has fewer
  basic notes than the sound experience previously employed. But at the
  same time, the acoustic spectrum has grown to include a new
  dimensional level. This gives the sound more “colour”, depth and
  precision, and it embodies more than ever the pleasure of driving for
  which BMW is renowned.</p>
<p>One of the main elements underpinning this capability is the audio
  control unit developed for the Neue Klasse, which enables a
  significant expansion of the dynamic range.</p>
<p>Added to which, the spatial modulation of the drive sound achievable
  in the Neue Klasse ensures that the vehicle occupants are thoroughly
  immersed in the soundscape generated by HypersonX. Under acceleration,
  for example, the vehicle gives the impression of moving between
  different three-dimensional layers of sound, thus transporting the
  feeling of speed and BMW-typical driving dynamics authentically into
  the cabin.</p>
<p>
  <strong>Humanity is a central design element of the welcome sound.</strong></p>
<p>As well as intelligent reduction to the essential elements, the human
  aspect played an important role in the development of the soundscape
  for the Neue Klasse. The middle and lower frequency ranges of the
  BMW HypersonX sound spectrum have been brought to the fore to create a
  well-balanced acoustic ambience. In conjunction with intuitive
  operation, precisely adjusted light effects and homely interior
  design, this gives those on board a fine sense of wellbeing.</p>
<p>A choir made up of BMW Group Design Studio employees brings voice –
  in their respective native languages – to moments of driving joy,
  infusing the welcome sound with a particularly empathetic flavour.
  Carefully isolated elements of these recordings enhance the overall
  composition of the welcome sound to excellent effect and treat the
  driver to moments of joy and human warmth.</p>
<p>BMW HypersonX gives the sounds for the Neue Klasse an expressive and
  distinctive, but also understated and sensitive feel. To this end,
  more than nine million sound instances based on BMW’s sound DNA were
  generated using a new algorithm. At the BMW Group Sound Design Studio,
  these were then filtered into a brand-typical essence that in turn
  generates a cohesive and multi-dimensional acoustic experience. The
  result is a sound that creates an emotional connection between human
  and vehicle in all driving situations and brings a positive, congenial
  and inviting aura to the acoustic presence of the Neue Klasse.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Concept Vehicles &amp; Design,Drive Technologies,Acoustics, Aerodynamics]]></category>
            <pubDate>Tue, 15 Apr 2025 00:01:00 +0200</pubDate>
            <pp:lastModified>Mon, 14 Apr 2025 22:01:00 +0000</pp:lastModified>
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                        <title>Quiet testing for quiet cars: The BMW Group&#039;s new aeroacoustic and electric drive center goes into operation</title>
                        <link>https://newsroom.bmwgroup.com/emea/quiet-testing-for-quiet-cars-the-bmw-groups-new-aeroacoustic-and-electric-drive-center-goes-into-operation/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/quiet-testing-for-quiet-cars-the-bmw-groups-new-aeroacoustic-and-electric-drive-center-goes-into-operation/</guid><pp:caseid>788198</pp:caseid><pp:summary><![CDATA[+++ The largest and quietest standing wind tunnel in the world +++ Building as an essential building block for the future of electric mobility +++ Prototype construction for high-voltage batteries and inverter electric motors +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market. </strong></p>
<p>
  <strong>Munich.</strong> The new Aeroacoustics and Electric Drive
  Center (AEC) starts operations at the BMW Group's Research and
  Innovation Center (FIZ). After almost forty years, the old
  aeroacoustic wind tunnel is being replaced by BMW. The building
  consists of two halves: In addition to a multifunctional part with
  workshop, testing and measurement equipment and a prototype for
  high-voltage batteries and inverters, the AEC has a technically and
  structurally unique wind tunnel. With a length of just under 100 m, a
  height of 45 m and a width of 25 m, it is the world's largest vertical
  acoustic wind tunnel and at the same time the quietest.</p>
<p>“Quiet is premium,” says Daniel Böttger, Head of Complete Vehicle
  Development at BMW AG. “Our focus is on meeting the premium standards
  of our vehicles. An important part of this is acoustics — particularly
  for quiet electric models.” The new wind tunnel enables groundbreaking
  advances in aeroacoustics research.”</p>
<p>“The new AEC is another structural milestone for the BMW Group's
  development of future mobility solutions,” says Dr. Nicole
  Haft-Zboril, Head of BMW Group Real Estate Management. “About such a
  complex project</p>
<p>To be implemented in the shortest possible time, cost-effectively and
  with very high quality, there is a need for close integration between
  construction, development and production, as well as with all our
  partners and the City of Munich. The consistent use of lean
  construction is an important success factor here. ”</p>
<p> </p>
<p>
  <strong>Quiet wind for precise measurements and perfect aerodynamics</strong></p>
<p>With a background noise level (54.3 dB (A) at 140 km/h), which is as
  low as a quiet conversation or a quiet air conditioning system, the
  noises caused by headwind on the vehicle can be precisely measured in
  the new wind tunnel. With a nozzle cross section of 25 m² and a
  maximum wind speed of 250 km/h, even the largest and most powerful
  vehicles such as the Rolls-Royce Phantom or the BMW X7 can be examined
  realistically. This is achieved through a blower capacity of 4.5 MW
  and up to 100,000 m³ of air per minute at 250 km/h. The wind tunnel is
  designed as an acoustic semi-free-field space. This means that apart
  from the sound-resistant floor, there are no sound reflections. This
  enables a realistic simulation of the situation on the road. The
  frequency range for semi-free-field conditions from 30 Hz is unique
  for a vehicle wind tunnel and covers the entire audible spectrum.</p>
<p> </p>
<p>
  <strong>Innovative measurement technology, high flexibility and short
    changeover times</strong></p>
<p>The acoustic wind tunnel is equipped with the latest measurement
  technology to drive vehicle development forward. A 216-microphone
  acoustic camera enables precise localization of background noises with
  an accuracy of less than one centimeter. In addition, the wind tunnel
  has a laser vibrometry system, which can be used to measure the
  mechanical vibrations of the entire vehicle surface synchronously and
  without contact.</p>
<p>The wind tunnel is also ideally equipped to study wind and rolling
  noises. A full-fledged acoustic all-wheel drive roller dynamometer can
  be used regardless of wind and weather to analyze the various
  phenomena. The wind tunnel is designed in such a way that it offers a
  high degree of flexibility when carrying out measurements.</p>
<p>The wind rolling sound makes it possible to separate the phenomena of
  rolling and wind from each other (wind on/off, roll on/off). In
  addition, various modules, such as a vehicle-accessible glass floor or
  a vehicle scale for motorcycles, can be replaced in a short time
  without moving the vehicle. This allows developers to test different
  configurations quickly and efficiently. With this unique combination
  of performance, precision and flexibility, the new acoustic wind
  tunnel in Munich sets new standards in vehicle development and opens
  up new opportunities for optimizing vehicle acoustics and aerodynamics.</p>
<p>In this way, the quietest wind tunnel and the most modern measurement
  technology can be used to ensure the best aeroacoustics for the Neue Klasse.</p>
<p> </p>
<p>
  <strong>Flexibility is also of central importance in construction</strong></p>
<p>The AEC basically consists of two buildings that were built in an
  excavation pit. Structurally, the special acoustic requirements were
  met with a special decoupling of the wind tunnel from the second
  “semi-detached house” and the surrounding area. The entire building,
  from the 3 m thick floor slab to the façade, is sound-insulated
  against noises from the surrounding area. The entire construction work
  was carried out in the outbuildings while development was ongoing. The
  wind tunnel was designed to be upright so that the building ground is
  used as efficiently as possible. This was the only way to completely
  meet all requirements for both buildings and to be implemented on the
  existing space.</p>
<p> </p>
<p>
  <strong>Prototypes for the future of electric mobility: high-voltage
    batteries and inverters</strong></p>
<p>The second “semi-detached house” of AEC is home to workshops, testing
  and measurement stands, and prototype lines. Here, the focus is also
  on electric mobility. The experts from the BMW Group are building and
  testing prototypes of future high-voltage batteries for electric
  vehicles here. 15,000 m² are available for this purpose on several
  floors. On a further area of 800 m², inverters for future electric
  motors will be manufactured on a pilot line — under clean room
  conditions. The inverter is a crucial component in an electric motor.
  His task is, among other things, to convert the direct current from
  the high-voltage battery into alternating current for use in the
  electric motor. In order to be flexible in the long term, the spaces
  in AEC are designed to be “multifunctional”. This means that the
  company will also be able to respond to various requirements in the
  future and rebuild the spaces within a short period of time.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Acoustics, Aerodynamics]]></category>
            <pubDate>Wed, 11 Dec 2024 12:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 11 Dec 2024 11:00:00 +0000</pp:lastModified>
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                        <title>BMW M GmbH and Hans Zimmer co-develop the emotionally engaging driving sound for electrified BMW M models.</title>
                        <link>https://newsroom.bmwgroup.com/emea/bmw-m-gmbh-and-hans-zimmer-co-develop-the-emotionally-engaging-driving-sound-for-electrified-bmw-m-models/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/bmw-m-gmbh-and-hans-zimmer-co-develop-the-emotionally-engaging-driving-sound-for-electrified-bmw-m-models/</guid><pp:caseid>787978</pp:caseid><pp:summary><![CDATA[Ongoing expansion of the range of sounds for electric vehicles. BMW IconicSounds Electric enriches electric mobility with a fascinating and unmistakable sonic experience. Collaboration with the Academy Award winner produces a new, characteristic driving sound for the BMW i4, the M version of the BMW i4 and the BMW iX.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong></p>
<p>The future of driving pleasure is electric, locally emission-free –
  and characterised by a typically BMW sporting flair expressed not only
  in dynamic talent, but also through an emotionally rich aural
  experience. BMW IconicSounds Electric brings an unmistakable sound
  portfolio to BMW models powered by a fully electric or plug-in hybrid
  drive system. The collaboration between composer and curator Hans
  Zimmer and Renzo Vitale, Creative Director Sound at the BMW Group, has
  produced a distinctive driving sound which customers will soon be able
  to experience in a version developed specially for electric BMW M
  cars. “Every BMW has its own character, which is reflected in the
  sound it makes,” says film music creator and Academy Award winner
  Zimmer. “So for the electrically driven BMW M models we have developed
  a driving sound which accentuates their emotional driving experience
  particularly vividly and ensures their performance can be felt with
  even greater intensity.”</p>
<p>Hans Zimmer had previously been involved in the development of an
  inspiring ready-to-drive sound for electrically powered BMWs which
  instils a sense of excitement at the prospect of electric driving when
  the Start/Stop button is pressed. The latest chapter in this
  collaboration covers drive sounds for the BMW iX and BMW i4, including
  a differentiated sound for the M-specification version of the BMW i4.</p>
<p>While the hush of electric driving offers an unprecedented level of
  comfort, the driving experience loses a degree of emotionality. This
  is where BMW IconicSounds Electric steps in to put smiles on the faces
  of customers keen to experience Sheer Driving Pleasure with all the
  senses. In the future, electric driving pleasure will be enhanced by
  acoustic feedback to every movement of the accelerator. Like the
  on-board driving modes selectable at the touch of a button, the
  driving sound also takes its cues from the driving situation at hand
  and the driver’s personal preferences. In the basic setting, BMW
  IconicSounds Electric employs a strikingly transparent timbre with
  spherical components to convey the basic character of an electrically
  driven BMW brand model. An immersive and pleasant atmosphere is
  created initially in the BMW i4 in COMFORT mode. But when the driver
  steps on the accelerator, the direct relationship between how the car
  is being driven and the sounds it makes is immediately revealed: the
  sound experience deepens as load and speed increase. In SPORT mode, in
  particular, the car’s aural spectrum is more dominant and powerful,
  the sound providing a constant commentary on the driving situation.
  Drive system processes are registered within milliseconds and
  acceleration, load changes or recuperation given a suitable acoustic
  accompaniment. Only when the vehicle is travelling in ECO PRO mode is
  the acoustic feedback reduced to nothing. Here, the silence of the
  drive system underscores the driver’s decision to adopt an
  ultra-efficient driving style.</p>
<p>In the version developed specifically for electrified BMW M models,
  the drive sound of the BMW i4 is charged with extra energy. Added to
  which, the differentiation between COMFORT and SPORT mode is
  especially strong. Overall, the drive system note displays a less
  harmonious but engagingly rousing and technical sonic profile.
  Acceleration sparks a rich intensification of the soundtrack’s
  development, authentically reflecting the car’s performance character.
  “When you press the pedal of an M car, you suddenly get goosebumps all
  over your body,” says sound designer Renzo Vitale. “We translated this
  feeling into a drive sound that expresses a fusion of superior power
  and flowing energy.”</p>
<p>Hans Zimmer and Renzo Vitale had already co-developed the driving
  sound for the BMW Vision M NEXT revealed in 2019 and the BMW Concept
  i4 presented the following year. Numerous learnings from this creative
  process have now been channelled into the design of the sound for
  future series-produced vehicles.</p>
<p>The new drive sounds developed as part of the collaboration with Hans
  Zimmer are expected to feature in the BMW i4 and BMW iX over the
  course of 2022. IconicSounds Electric comes as standard in the BMW iX
  and can be specified as an option for the BMW i4. In cars with earlier
  build dates, the new sounds can be imported retrospectively via Remote
  Software Upgrade, should the customer wish. The new spectrum includes
  one ready-to-drive sound and one stop sound, plus a driving sound
  which will be made available in the relevant version for BMW models
  and BMW M cars with electrified drive system.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura-Marie Kremser<br>Tel: +49-89-382-98114<br>E-mail: <a href="mailto:laura-marie.kremser@bmwgroup.com">laura-marie.kremser@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,BMW i,Acoustics, Aerodynamics,i20,G26,iX,i4,Product,BMW]]></category>
            <pubDate>Tue, 11 May 2021 00:01:00 +0200</pubDate>
            <pp:lastModified>Mon, 10 May 2021 22:01:00 +0000</pp:lastModified>
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                        <title>The sound of the BMW Concept i4.</title>
                        <link>https://newsroom.bmwgroup.com/emea/the-sound-of-the-bmw-concept-i4/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/the-sound-of-the-bmw-concept-i4/</guid><pp:caseid>787957</pp:caseid><pp:summary><![CDATA[+++ BMW IconicSounds Electric expands with sound of the BMW Concept i4 co-created with Hans Zimmer +++ Jointly developed start/stop sound in all electrified BMW models from July 2020 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich</strong>. The character of the Concept i4 is not only a
  product of its design, but also of its visionary sound profile. Hans
  Zimmer composed the sound of the BMW Concept i4 together with BMW
  sound designer Renzo Vitale under the brand name BMW IconicSounds
  Electric. BMW IconicSounds Electric will imbue BMW’s electric models
  with extra emotional depth by connecting the driver with the vehicle’s
  character on another level through individual tones and sounds.</p>
<p>“Renzo and I were inspired to bring together the past and future of
  BMW with the sound for the BMW Concept i4,” explains Zimmer. “We hope
  the sound we created is classic yet surprising and has a feeling of
  lightness that is fitting for the BMW brand.” The aural repertoire of
  the BMW Concept i4 stretches from the driving sounds in the Experience
  Mode “Core” to the more intense tones of “Sport”. Acoustic
  accompaniments to a door opening and when starting the car are
  likewise part of its soundscape.</p>
<p> </p>
<p>
  <strong>Sound by Hans Zimmer is the starting signal for electric
    driving pleasure.</strong></p>
<p>Hans Zimmer and Renzo Vitale presented the new start/stop sound in
  Zimmer’s Santa Monica studio back in November 2019. The ready-to-drive
  sound for all-electric BMW models and BMW plug-in hybrids will be
  introduced as a standard feature worldwide from July 2020. “The
  ability to design the sound in our vehicles makes it possible for us
  to spark positive emotions,” says Vitale. “The new start/stop sound is
  intended to instil a sense of excitement at the prospect of electric
  driving when the customer gets into their vehicle and begins the journey.”</p>
<p> </p>
<p>
  <strong>BMW IconicSounds Electric.</strong></p>
<p>The silence of electric drive systems is often cited as a major
  benefit of electric mobility. As the choice of electrified models
  increases, however, it also means some drivers are missing out on the
  emotional appeal of sound. Jens Thiemer, Senior Vice President
  Customer and Brand BMW: “Sound has always played an important role in
  the emotionalisation of our vehicles. Now we are taking the joy of
  sheer driving pleasure to a new level and are particularly pleased to
  be working with Hans Zimmer to create the new sound world of electric
  mobility at BMW. This collaboration will result in our forward-looking
  sound offering for electrified vehicles: BMW IconicSounds Electric.”</p>
<p>The BMW Concept i4 drive sound is the second developed for electric
  BMW vehicles with Hans Zimmer, following the presentation of the
  electric sound for the BMW Vision M NEXT at the #NEXTGen event in
  Munich in June 2019. “We have an extraordinary opportunity to turn
  electric driving in a BMW into a very special experience with the help
  of great sounds,” Zimmer commented in 2019. “I am relishing the
  challenge of co-designing the composition for future electric BMWs.”</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Concept Vehicles &amp; Design,Drive Technologies,Mobility of the future,Europe,Acoustics, Aerodynamics]]></category>
            <pubDate>Thu, 05 Mar 2020 09:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 05 Mar 2020 08:00:00 +0000</pp:lastModified>
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                        <title>The sound of the vehicles of the future: Hans Zimmer and BMW Group work together on sound design for electric mobility.</title>
                        <link>https://newsroom.bmwgroup.com/emea/the-sound-of-the-vehicles-of-the-future-hans-zimmer-and-bmw-group-work-together-on-sound-design-for-electric-mobility/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/the-sound-of-the-vehicles-of-the-future-hans-zimmer-and-bmw-group-work-together-on-sound-design-for-electric-mobility/</guid><pp:caseid>787904</pp:caseid><pp:summary><![CDATA[Pioneering work for the electric driving experience.  Sound for the BMW Vision M NEXT jointly developed.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>Hans Zimmer is known worldwide for his film
  music. He has composed countless soundtracks for Hollywood and won
  numerous awards. Now Hans Zimmer, together with Renzo Vitale, acoustic
  engineer and sound designer at the BMW Group, has composed the sound
  for the BMW Vision M NEXT. The Vision M NEXT celebrates its world
  premiere on June 25<sup>th</sup> 2019 at <a href="https://www.bmwgroup.com/en/NEXTGen.html" target="_blank">#NEXTGen</a>. Hans Zimmer: “I have always been a BMW
  enthusiast. As a kid I used to recognise my mother coming home by the
  sound of her BMW. I am thrilled to get the chance to design the sound
  of future electric BMW’s and create emotion for the future electric
  driving experience.”</p>
<p>Hans Zimmer and Renzo Vitale composed the drive sounds and sound
  signs for the BMW Vision M NEXT together in Zimmer’s studios in London
  and Los Angeles. Vitale: “We envision sounds that celebrate the beauty
  and complexity of our vehicles and that are able to move people. I see
  designing people’s future acoustic environment both as a privilege and
  as a responsibility. Working on this together with Hans Zimmer is a
  special honor for me – both as an acoustic engineer and as a musician.”</p>
<p> </p>
<p>
  <strong>Kickoff for BMW IconicSounds Electric</strong></p>
<p>The silence of driving electrically is often cited as a major
  advantage of electric mobility. However, as the range of electrified
  models increases, a gap in the emotionality of the driving experience
  arises in the driver's seat. Under the brand name "BMW
  IconicSounds Electric" a visionary sound offer will be created
  for future electrified vehicles from BMW. “We want to get BMW
  IconicSounds Electric in position for customers who value emotional
  sound. With BMW IconicSounds Electric they will be able to experience
  the joy of driving with all their senses", said Jens Thiemer,
  Senior Vice President BMW Brand. The sound of the BMW Vision M NEXT
  gives a glimpse into the future of BMW IconicSounds Electric.</p>
<p> </p>
<p>
  <strong>Sound inspired by art</strong></p>
<p>The BMW Vision M NEXT is a statement for the driver – and so is its
  sound. When driving electrically, the driver who is used to the
  familiar sound of a combustion engine experiences the paradigm shift
  of powertrain technology. For some, this may lead to an alienation
  between driver and vehicle. The sound of the Vision M NEXT aims to
  create harmony between the driver and the electrically driven vehicle.
  This is achieved through the inspiration of art. Vitale: “The
  development and composition for the sound of the Vision M NEXT was
  mainly inspired by light installations from James Turrell and Ólafur
  Elíasson. In particular, Turrell realized works known for the illusion
  of an infinite space, which creates a magical experience for the
  spectator. The idea behind the Vision M NEXT is to recreate this sense
  of wonder through sound.”</p>
<p>Hans Zimmer: “When the driver interacts with the accelerator pedal it
  is not only a mechanical touchpoint but also a performative element.
  Accelerating becomes an experience during which the driver moves
  through a series of gradually morphing sound textures.”</p>
<p> </p>
<p>
  <strong>BMW Group has been developing sound for electric mobility for
    around ten years now</strong></p>
<p>In 2009, with the introduction of the MINI E test fleet, acoustic
  engineers from the BMW Group were already working on artificially
  generated sound, which was intended to contribute to the better
  perceptibility of vehicles with barely audible drivetrains. Since the
  launch of the BMW i3, customers have therefore been able to choose
  acoustic pedestrian protection as optional equipment.</p>
<p>The sound of the acoustic pedestrian protection has since been
  further developed in line with new legislative requirements and is now
  gradually being rolled out as standard in all plug-in hybrids and
  all-electric vehicles from BMW (requirements for acoustic pedestrian
  protection as well as operating times vary worldwide). The aim in the
  development was to fulfil the important warning function without
  disturbing pedestrians. At the same time, the customer should continue
  to enjoy a high level of acoustic comfort in the vehicle.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Martin Tholund<br>Tel: +49-151-601-77126<br>E-mail: <a href="mailto:martin.tholund@bmwgroup.com">martin.tholund@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,Mobility of the future,Acoustics, Aerodynamics]]></category>
            <pubDate>Mon, 24 Jun 2019 15:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 24 Jun 2019 13:00:00 +0000</pp:lastModified>
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