Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW and 645 Nm of torque. It accelerates from 0 to 100 km/h in 4.9 seconds and reaches a top speed of 210 km/h. Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared with fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realised.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimised by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking manoeuvres are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance as confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich. The BMW Group is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: infotainment, automated driving, driving dynamics, and basic functions such as vehicle access, climate control, and comfort. The four Superbrains provide more than 20 times the computing power compared to the current vehicle generation and are already designed for upcoming software and function updates, including AI-powered customer experiences.

"Technology openness is the key to BMW's success. Starting with the first model of the Neue Klasse, we will roll out the technologies of the Neue Klasse across the entire future model portfolio – across all segments and all drivetrains. This also applies to our completely newly developed electronic architecture made up of powerful 'Superbrains' and highly interconnected software platforms. This architecture allows us to decouple the development of the vehicle and software from each other. The advantage: More than ever before, all future BMW models will remain digitally up to date via over-the-air upgrades and will receive updates even from the next and subsequent vehicle generations," says Frank Weber, Board Member for Development at BMW AG.

A fundamental component of the digital nervous system is the radically simplified wiring harness. It is based on a so-called zonal wiring harness architecture, which uses 600 metres less wiring and brings 30% weight savings compared to the previous generation. The wiring harness is divided into four zones: front end, centre, rear and roof. The Superbrains are connected via high-speed data connections to smaller control units, the zonal controllers, which manage and consolidate the data flow of the electronics in and out of the zones. The wiring in the vehicle is therefore zone-related and can thus be shorter, thinner, and lighter.

A crucial prerequisite for thinner and lighter wiring are the so-called "Smart eFuses". These are digital fuses that replace up to 150 traditional fuses. Smart eFuses can be intelligently programmed for digitally controlled energy distribution to components. The selective activation of components allows for the design of intelligent power modes for various vehicle states such as driving, parking, charging, and upgrading, in which unnecessary consumers can be identified and switched off. Thus, the eFuses make a significant contribution to the 20% improved energy efficiency.

The completely newly developed electronic architecture forms the basis for the next generation SDV (Software-Defined Vehicle). From the launch of the Neue Klasse, the upcoming BMW model generation will benefit from it. The first fully electric derivative of the Neue Klasse will go into series production later this year at the Debrecen plant in Hungary.

The advanced software architecture of the BMW Group builds on this new electronic architecture. With the multitude of digital functions in SDVs, it is crucial that functions can be continuously developed on stable software platforms rather than being newly developed for every new generation. This is precisely what is achieved with the Neue Klasse. In the vehicle the software platforms run on the respective Superbrains, and the vehicle functions run on top of them. The "Shared Service Layer" acts as a connecting element (middleware) and provides, among other things, state-of-the-art cybersecurity and flexible over-the-air updates. It also enables customer-relevant AI functions thanks to intelligent networking of cross-domain data sources.

"With the introduction of the Neue Klasse, we are entering a mode of software development where we achieve software continuity. This means we continuously develop software rather than starting from scratch each time," says Christoph Grote, Senior Vice President BMW Group Electronics and Software. "Based on our advanced software architecture and the fact that today our global development teams generate 130 times more software than ten years ago, we see ourselves in an excellent competitive position. More than ever, our software developers can focus on product innovations."

For the Neue Klasse, the development teams are working on well over 1,000 software modules, around 40 GB of software, and over 500 million lines of code, which will ultimately be integrated into the Superbrains and the rest of the electronic architecture in the vehicle. To achieve this, the BMW Group has established a solid foundation for future-proof and highly effective vehicle software development in recent years. Innovative methods and tools have been anchored in the continuously growing global developer network. At the heart of vehicle software development is the integrated developer environment: a tailored tool-chain called "CodeCraft." The speed and quality of development have been enhanced with the use of a variety of tools that support the software developer with generative AI. CodeCraft runs in the cloud on up to 75,000 virtual CPUs, supports the simultaneous work of well over 10,000 software developers, and records up to 200,000 software builds per day at peak times. This corresponds to a productivity increase of more than 130 times compared to ten years ago.

Munich/Las Vegas. The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The holistic system, with its modern, style-shaping design, will be introduced in all new BMW models from the end of 2025.
“High tech meets highly intuitive operation – a quarter of a century of pioneering work and technological leadership in operating concepts has been channelled into the new BMW Panoramic iDrive,” says Frank Weber, member of the Board of Management of BMW AG responsible for Development.
“The foundations are provided by the new BMW Operating System X. With this advance, we are giving one of the world’s best and most comprehensive infotainment systems even greater capability and once again setting the industry benchmark in multimodal interaction. Starting with the first series-produced Neue Klasse model at the end of this year, the new BMW Panoramic iDrive will form an integral part of all future BMW models.” 

Four elements, one goal: consistent driver focus in characteristic BMW style.
The new BMW iDrive merges four central elements into a unique display and operating concept.

• BMW Panoramic Vision – a Head-Up Display concept newly developed by BMW for projecting content – reflects visible information from A-pillar to A-pillar onto a black printed surface in the lower section of the windscreen. This information is visible to all occupants.
  The most important driving information is projected directly into the driver's line of sight on the left-hand side of the BMW Panoramic Vision (in left-hand-drive cars), above the steering wheel. The driver can personalise the content in the central and right-hand areas of the BMW Panoramic Vision via the central display. The integration of the BMW Panoramic Vision creates a 3D effect for the driver and passengers.
• The new and optional BMW 3D Head-Up Display above the BMW Panoramic Vision now shows integrated navigation and automated driving information directly in the driver’s field of vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up Display is presented in a neatly coordinated way.
  The level of innovation achieved by the two Head-Up display technologies is underlined by several patent applications from the BMW Group resulting from the development of these projection technologies.
• On the central display with matrix backlight technology, the familiar, updated menu structure with QuickSelect ensures optimal operation of the functions and content by touch. Operation is very easy and convenient, as the free-cut-design display is located close to the steering wheel in an ergonomically ideal position. Selected content (widgets) can be carried over to the BMW Panoramic Vision with a swipe on the central display. As many as six widgets are possible and they can be arranged as desired in the BMW Panoramic Vision.
• The new multifunction steering wheel uses BMW’s shy-tech approach, whereby the relevant buttons are illuminated to highlight available functions. The steering wheel serves as the primary physical control, and its buttons provide active haptic feedback. The buttons have a well-judged, relief-like surface, which makes them extremely easy to locate and means the driver can press them without needing to divert their gaze away from the road.
  The arrangement of the buttons follows the familiar principle of driver assistance functions being positioned on the left-hand side of the steering wheel and content-controlling functions on the right-hand side.
  
  

The combination of these four elements re-interprets BMW’s customary “hands on the wheel, eyes on the road” approach, with which BMW sets the benchmark for driver focus and presents a unique form of intuitive, user-friendly and ergonomically optimised operation. The BMW Panoramic iDrive always gives the driver the right information in the right place and at the right time. The system continues the approach of using an optimal combination of analogue and digital controls through the use of switches, buttons, touch and voice control. There are haptic switches for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selectors and window demisters. Other functions are optimised for operation using touch/voice control or via the multifunction steering wheel, such as telephone functions, media control systems, navigation, assisted driving, personalisation of displays, selection of MyModes and much more.

Alongside data-driven learnings on the use of BMW Operating Systems across the global fleet of now more than 22 million connected BMW vehicles, the development phase of the new BMW Panoramic iDrive also included numerous studies conducted in the BMW Group’s usability labs, in which around 3,000 customers were involved. Every decision on the various aspects of the operating logic is therefore based on data and made in a structured manner. Here, the user experience’s extended scope for personalisation has also been aligned with customer preferences and requirements.

BMW Operating System X: intelligent, versatile, fit for the future.
The new BMW Operating System X represents an update of the latest operating system, as used in many BMW models, and is a wholly in-house development from BMW. Like BMW Operating System 9, it is based on an Android Open Source Project (AOSP) software stack. It offers even greater update and upgrade capability than the predecessor system, making it both fit for the future and backwards compatible. It is ready to accommodate additional functions and will keep vehicles equipped with the new BMW Panoramic iDrive at the cutting edge of technology over a long period of time.
“The overall concept of the new BMW Panoramic iDrive with Operating System X has been enabled by a large technological leap forward,” says Stephan Durach, Senior Vice President Connected Company BMW Group. “It offers intuitive operation, emotionally engaging experiences and specific personalisation. The new BMW iDrive with Operating System X demonstrates the potential of a software-defined vehicle.”

The expanded intelligence of BMW Operating System X makes it possible to combine the BMW Panoramic Vision, optional BMW 3D Head-Up Display, central display and multifunction steering wheel with one another in such a way that physical and digital experiences merge. For example, an incoming call initially brings up a graphic on the BMW Panoramic Vision. At the same time, a symbol on the relevant steering wheel button that was not previously visible is illuminated in green, indicating the option of taking the call by pressing the button or rejecting it with a swipe on the right-hand side of the steering wheel.
When a navigation destination is entered by touch control or voice command, route guidance alerts are shown on the BMW 3D Head-Up Display and further information on roads and junctions on the BMW Panoramic Vision. A whole map overview can be shown on the central display at any time for broader-scale orientation.

The personalisation of content reaches a new level with BMW Operating System X. The displays in the Panoramic Vision can be adapted to personal preferences. In addition, drivers now also have the option of choosing their own settings for driving attributes such as response and steering characteristics in the My Mode “Personal”. Moreover, pictures chosen by the user can be uploaded as backgrounds for the Central Display and the colourway of the Ambient Lighting and user interface design adjusted to their particular preferences, creating an even more personalised driving experience.

The BMW Intelligent Personal Assistant responds in the accustomed way to the prompt “Hey BMW” or can be called up by pressing the respective button on the multifunction steering wheel. The capabilities of the BMW Intelligent Personal Assistant are being constantly enhanced and will be taken to a whole new level for the Neue Klasse through the integration of Large Language Models (LLM). The use of this technology is focused initially on navigation, allowing the customer to give more extensive spoken commands using natural language: for example: “Take me to a charging station which is close to a food store.” At technology partner Amazon’s booth at CES 2025, visitors can get an initial impression of these capabilities using a beta version of this build of the BMW Intelligent Personal Assistant in a BMW X3. 

As with the current infotainment systems from BMW, the BMW Intelligent Personal Assistant can – if the driver desires – make suggestions proactively based on user behaviour. This intelligence expands further with BMW Operating System X. In relevant situations, the BMW Intelligent Personal Assistant highlights driver assistance systems, which are rarely used by the driver. As a kind of reminder, the system suggests activating Sport Mode on suitable routes if the driver has already activated Sport Mode independently beforehand. If the driver doesn’t respond to or ignores these proactive suggestions several times, the system learns and refrains from making suggestions from then on. 

BMW Operating System X carries over the scope for integration of third-party apps from the previous infotainment generation. As things stand, the BMW ConnectedDrive Store offers more than 60 apps worldwide for BMW Operating System 9. The selection will continue to grow, e.g. with productivity apps such as video conferencing service Zoom.

Design and technology for a unique user and driving experience.
The new BMW Panoramic iDrive is scalable and will be integrated into all new BMW models – across all vehicle segments and with all drive system technologies – from the end of 2025.

The driving experience takes centre stage. The driver should feel at ease and have full control over the vehicle. This principle is reflected in the design of the new BMW Panoramic iDrive. Particular attention is paid to the details: the user interface has been designed as intuitively and adaptively as possible to ensure seamless interaction. The result is a holistic experience enhanced by a harmonious combination of sound, light and innovative design. Every journey becomes a special moment of connection between human and vehicle.
“Technology and customer preferences are changing more quickly than ever. The design of digital experiences and sound is playing an ever more important role,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The new BMW Panoramic iDrive not only makes our vehicles smarter and more user-friendly, it also enables much more extensive personalisation, which turns every new BMW into a car that is very much the user’s own.”
Another element in the holistic experience provided by the BMW Panoramic iDrive is the new HypersonX sound experience in the Neue Klasse models. Developed by the BMW Group Sound Design Studio, it comprises 43 sound signals and special driving sounds for Personal Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds precisely to the driving situation at hand and, in so doing, creates an emotional interaction between the driver and their BMW.

Munich. Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display – and operating – concept of the Neue Klasse in a “magical” way. With this presentation, BMW is not only showcasing technology that will be featured in the series production Neue Klasse vehicles for the first time, but also once again setting standards for in-vehicle experience with a clear focus on driver orientation, safety, and personalisation.

The BMW CES 2025 press conference on Tuesday, January 7^th will be hosted by iconic US-based comedian Tim Meadows, starting at 8:30 a.m. PST. Meadows will be joined at the BMW Pavilion in the Silver Lot (just outside the South Hall of the Las Vegas Convention Center) by Frank Weber, Chief Development Officer at BMW AG who will present the next generation of BMW iDrive along with Adrian van Hooydonk, Head of BMW Group Design, and Stephan Durach, Head of UI/UX Development.

Following the press conference on January 7^th, CES attendees can visit the BMW Pavilion for repeat performances by Meadows and additional BMW experts at 2:00 p.m., 3:00 p.m. and 4:00 p.m. On January 8 and 9 showtimes will begin at 10:00 a.m. and take place each hour on the hour through 5:00 p.m. Three final shows will be presented on Friday, January 10 at 10:00 a.m., 11:00 a.m. and 12:00 p.m. From January 2^nd, journalists and CES visitors can register for the shows in advance via the website https://ces2025.eventsbmw.com– available seats are limited.

Munich. The number of BMW Remote Software Upgrades successfully installed by the BMW Group passed the 10 million mark at the end of September. These upgrades are transmitted over the air to the vehicles and then launched by the customer.

“Today, BMW is able to deliver over-the-air updates to more than nine million vehicles worldwide. And we can update the entire vehicle software in this way,” states Christoph Grote, Senior Vice President Electronics and Software BMW Group. “This capability clearly demonstrates our expertise in the field of software-defined vehicles. The fact that ten million Remote Software Upgrades have now been carried out in vehicles underlines how popular this form of innovation is with our customers.”

BMW sent out its first over-the-air upgrade five years ago. This functionality has since been extended to all brands, model series and drive types. The arrival of the new Operating System 9 means that MINI models can also be updated remotely, as can the Rolls-Royce Spectre. “The Remote Software Upgrade facility allows us to keep improving our vehicles without the need for a workshop visit,” Grote continues. “This brings greater comfort and safety for our customers and also offers them new features and functional improvements from time to time.”

Indeed, the BMW Remote Software Upgrade technology has enabled numerous new functions and functional improvements to be rolled out to customer vehicles. In addition to comfort and safety features, the updates have also benefited infotainment, driving, drive system and driver assistance capability. A recent customer study confirmed the importance of regular updates for product enhancement.

Connectivity is turning cars into smart mobility partners.
The BMW Group is a pioneering force in the field of connected driving. BMW has set the standard for the rest of the industry with over 22 million connected vehicles worldwide to date. Functions that have been purpose developed for electric vehicles – such as "Max Range" for maximising operating range and charging-optimised route planning – provide innovative solutions for everyday driving. With the introduction of digital premium vehicle features of this kind, the BMW Group proves time and again that compelling digital innovation and customer centricity are firmly embedded in the company’s DNA.

Munich. History-rich British brand MINI is taking a quantum leap into the digital age with its new model family. At the heart of the action is the iconic central instrument – the MINI Interaction Unit. The round OLED display, with its 240 mm diameter and rich colours, blends perfectly into the interior of the new MINI family. Its positioning within the cabin allows it to be used comfortably by the driver and front passenger.

“We are taking a massive leap into the digital world with the new MINI family and, in so doing, underscoring the charismatic heritage of the brand. The iconic central display in the new MINI family is round and will be filled with round content for the first time. I am convinced that the digital power of the new models will delight MINI customers around the world,” says Stefanie Wurst, Head of the MINI brand.

Frank Weber, Member of the Board of Management of BMW AG, Development: “We are presenting our all-new MINI family with a unique technology package. It is based on the latest tech stack from BMW and brings a very specific MINI flavour to signature brand-defining functions such as the Experience Modes and the voice assistant. The result is a display of cutting-edge digital fireworks with a sharp eye for detail.”

An overview of the digital highlights of the new MINI family*:

• Premiere for the automotive industry: MINI Interaction Unit is the first circular OLED display with a refreshing, MINI-typical user interface design.
• MINI Operating System 9 stands out with a MINI-specific, emotionally engaging design optimised for touch control. It is an in-house development by the BMW Group and is based for the first time on an Android Open Source Project (AOSP) software stack.
• Up to eight MINI Experience Modes provide a particularly immersive driving experience through the orchestrated use of light, user interface designs, drive settings and sound. An optional light projector on the back of the MINI Interaction Unit bathes the whole dashboard in colours and patterns to match the Experience Mode selected. The presentation of content in the optional Head-up display is also adapted accordingly.
• Unmistakable sound design for all-electric models: The acoustic repertoire comprises completely new driving sounds in the interior, a highly distinctive MINI brand sound to mark out the identity of the car from the outside, jingles for the new MINI Experience Modes and 30 new sound signals with information and warning functions. 
• The MINI Intelligent Personal Assistant is activated by the spoken command “Hey MINI” and can be used with the “MINI” or “Spike” (optional) visualisations. The Personal Assistant allows customers to control important functions by voice command, enables travel-related requests or wishes, and recognises whether it is the driver or front passenger currently speaking.
• The new, cloud-based MINI Navigation system provides particularly fast and precise route calculation. The latest map data is always streamed live into the vehicle. And charging-optimised route planning means drivers of fully electric MINIs can take on their longer journeys with peace of mind. The option Augmented View offers drivers a live video stream in the MINI Interaction Unit, with extra information added for optimum orientation for navigating. Customers can choose from various map designs and also activate an appealing visualisation option featuring 3D buildings.
• The MINI Connected Store provides optional access to a wide and ever evolving range of practical and entertaining apps, e.g. AirConsole gaming, music and video streaming (available content varies by countries).
• Digital vehicle access with compatible Apple-, Google- and Samsung devices: The optionally available MINI Digital Key Plus offers the driver flexible access to the vehicle, without having to take their smartphone out of their pocket. The key can be passed on to other people digitally using the sharing function.
• High-Speed connectivity and optional 5G-capability.
• Remote Software Upgrades: MINI vehicles also now receive regular free quality improvements via over-the-air software updates. Depending on the country, vehicle model, equipment and vehicle condition, you may even receive additional new functions or functional improvements free of charge. 

The new MINI Operating System 9 – optimised interaction for touch and voice control.

The new “Charismatic Simplicity” design language is also reflected in the aesthetic of the user interface, which brings together functional and emotional elements. The reduced design uses all-new graphics to create an extremely modern look. Static and dynamic elements blend naturally into the circular form of the OLED display, following a clear structure. Micro-animations enhance the already extremely intuitive interaction between the driver and central instrument and underscore the digital character of the new MINI family.

MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. Operation is intuitive and follows the standards familiar from consumer electronics.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, which can be selected directly. Swiping up from the lower edge of the screen reveals a tool belt, a process customers will be familiar with from many consumer electronics devices. Favourite functions can be stored here and called up again rapidly, i. e. navigation destinations and radio stations. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on the vehicle status. The optional Head-up display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can always be adjusted on the top layer by touch or voice command.

Depending on the Experience Mode selected, a single tap on the speed display transforms the entire MINI Interaction Unit into a MINI-typical speedometer.

MINI Experience Modes for intensely MINI moments.

The emotional connection between the new MINIs and their drivers steps up another degree in intensity with the MINI Experience Modes. Standard specification includes the Core, Green and Go-Kart Modes, each of which has its own specific user interface design. The Experience Modes can optionally be taken to the next level by the additional, coordinated use of light and sound. Drivers can immerse themselves in up to eight different worlds in the interior of the new-generation MINIs thanks to the MINI Experience Modes, with a distinctive jingle for each Mode indicating it has been activated.

The MINI Interaction Unit displays different designs and content according to the mode selected. A standout feature of the interior experience is a fresh interpretation of the signature MINI interior lighting. An optional projector on the back of the OLED display bathes the dashboard in coordinated colour worlds and patterns. The interplay of the projection, ambient lighting and MINI Interaction Unit creates a unique, immersive experience that extends into the door trim.

A particular highlight is Personal Mode, which breaks new ground in terms of personalisation and adjustability. It allows customers to turn their own pictures from their smartphone gallery into the background for the MINI Interaction Unit using the MINI App. The ambient lighting is set automatically in a colour that matches the picture selected.

The colour design in the optional Head-up display likewise adapts to the MINI Experience Mode selected. This also contributes to an emotionally engaging and consistent digital user experience.

Core: In the foreground when Core Mode is selected is the main menu with the MINI widgets. The user interface is in the MINI colour shade Laguna: an elegant, puristic and modern-looking choice. The projection and ambient lighting automatically adapt to this colour. The dashboard is immersed in the projection design of Core Mode. The “Core” driving sound becomes the new electric MINI brand sound and is the only tone that can be heard not only in the interior, but also from outside the car (as acoustic pedestrian protection). This is an inviting, energising and stimulating MINI brand sound.

Go-Kart: Ultra-dynamic and brimming with motorsport DNA, Go-Kart Mode cloaks the display and the interior as a whole in the colour shades Anthracite and Red. The MINI Interaction Unit adopts a sporty speedometer – if the driver wishes – across its full surface area. The projection and ambient lighting are adjusted automatically to the Go-Kart colours. The dashboard is draped in the projection pattern of Go-Kart Mode, and the throttle response of the accelerator pedal is optimised for dynamic driving. The Go-Kart driving sound – intended to raise the sporty driving experience another notch – is marked out by strongly pronounced pitch and fall, and as such provides a fitting soundscape for agile and dynamic driving.

Green: By concentrating on the essential details, this green-hued mode accentuates the more sustainable side of MINI mobility. The ambient lighting is green. The animal animations indicate through both their colouring and their character which efficiency level (high, medium, low) the driver is currently achieving. The throttle response of the accelerator pedal is optimised for efficient driving.

Balance: The colours, animations and layout in this puristic mode are deliberately calming and understated. The Balance driving sound is based on the noises heard in a forest at different times of the day and night – from the rippling of a stream and the chirping of crickets to the rustling of the wind in the treetops. The soundscape this creates will provide a feeling of relaxation and wellbeing on board future MINI models.

Timeless: In this mode, the heritage of classic MINIs is celebrated to full effect with a serif typeface and large speedo, and presented with a modern trim element against a light background. Timeless Mode will also be a very attractive option for night-time driving, with the design and projections adapted accordingly. Tradition and progress merge into one in the MINI “Timeless” driving sound. Here, engine sounds generated by conventionally powered models – from the classic MINI to the MINI John Cooper Works GP – are sampled and blended with a futuristic interpretation of the MINI “Core” driving sound to create an acoustic journey through time.

Vivid: This mode focuses on the presentation of media content. The colours in the user interface design and for the projections and ambient lighting in the car interior are sourced from the cover artwork for the music currently being played using automatic colour selection technology.

Personal: The possibilities are boundless with Personal Picture Upload. Personal Mode breaks new ground in terms of personalisation and adjustability. Here, customers can select their own pictures to be used for the background of the MINI Interaction Unit via the MINI App. As in Vivid Mode, a matching colour is automatically selected from the relevant image for the interior lighting and dashboard projection.

Trail: Trail will be the Experience Mode for the adventurers and explorers on board the MINI Countryman. A virtual compass and vehicle inclination data displayed symbolise the joy of discovering pastures new off the beaten track.

Unmistakable sound for all-electric MINI models.

The brand-typical soundscapes of the new MINI family are also part of the digital user experience. The spread of options includes all-new driving sounds in the interior, an unmistakable MINI brand sound to confirm the car’s identity from the outside, jingles for the new MINI Experience Modes and 30 new sound signals with information and warning functions.

The new sounds bring extra emotional appeal to the interior of the MINI and shape its acoustic statement to the world beyond. They provide the cars with a distinctive, MINI-typical identifying feature on an acoustic level. The first customers to experience the new sounds will be drivers of the new MINI Cooper Electric.

The new MINI sound DNA is based on the fundamental values of the brand and embodies a positive, charismatic aura. The MINI Experience Modes provide the stage on which the all-new soundscapes are performed. Familiar MINI sounds conveying information while also sparking emotions are generated using analogue instruments, digital technology and artificial intelligence. These MINI Experience Modes deliver immersive driving experiences.

MINI Intelligent Personal Assistant – visually accompanied by “MINI” or “Spike”.

This is the first time a full-capability voice assistant will be included in models from the MINI brand. The MINI Intelligent Personal Assistant can be activated using the greeting “Hey MINI” or by pressing the push-to-talk button on the steering wheel. The voice-controlled interaction on the circular OLED display takes place in the form of an animation made up of graphical elements, typography and an avatar. For the visualisation, users can choose between “MINI” – a stylised representation of a MINI – and optionally “Spike”, a figure already familiar to many MINI fans.

Many important functions, such as navigation, telephony, radio and temperature, can be controlled by voice command. The driver can make travel-related requests or wishes, such as “What’s the weather in... /at my destination?” and “Show me charging stations along the route”. If the customer expresses a wish, e.g. “I’m hungry” or “I’d like a coffee”, relevant options in the vicinity are displayed and route guidance to the desired destination can be started directly. Two microphones at the front of the headliner enable the system to automatically detect whether it is the driver or front passenger currently speaking.

The brand-typical character of the MINI Intelligent Personal Assistant can be experienced by customers through chit-chat, which will bring up MINI-specific answers, jokes and stories. Such as the question “Do you like me” or “Tell me a joke”.

In the United Kingdom, the MINI Intelligent Personal Assistant will already be based on the Alexa Custom Assistant’s AI technology stack at market launch, allowing it to engage in natural dialogue with the driver with a brand-defining voice. In many other markets, the new voice and other features also enabled by using the Alexa Custom Assistant will be introduced at a later stage over the air.

MINI Navigation: Fresh map designs and cloud-based navigation with charging-optimised route planning.

The cloud-based navigation system represents a major improvement in performance over the preceding generation and offers exceptionally intuitive destination entry. It enables very fast and dynamic route calculation based on precise real-time traffic data transmitted at short intervals, which is then combined with forecasting models. When the navigation app is selected, the map takes up the entirety of the circular display. The colour scheme for the map graphics changes to match the selected MINI Experience Mode, while buildings can also be shown in 3D if desired.

In all-electric MINI models, as soon as the destination has been entered, a charging-optimised route will be calculated if the vehicle’s current range is not enough to reach the destination. Both the calculation algorithm and the speed of calculation for charging-optimised routes are subject to a process of constant improvement. Important information for the charging stops is displayed in the route overview, such as the estimated state of charge upon arrival, recommended charging time and target state of charge for the onward journey. Live data is processed during the journey, allowing new charging stations to be automatically added to the itinerary if any of the stations originally planned for charging stops no longer have availability. The driver is also offered alternative charging-optimised routes, where available. By default, the system is set to ensure that the vehicle reaches both the final destination and the charging stops with a charge level of at least 10 per cent. Drivers are able to adjust this spare charge setting if required.

Charging is also made easier by the integration of the authorisation and start/stop functions for the charging process into the MINI App.

The optional Augmented View function enables exceptionally accurate navigational guidance. It provides a perfect complement to the navigation system’s instructions in crucial situations. For this, a live video stream from the driver’s perspective is shown on the MINI Interaction Unit and augmented by supplementary information that matches the context. At confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn-off for the planned route. In addition to this, information on applicable local parking regulations also appears in the live video stream in augmented reality form.

Further innovative navigation functions such as precise visualisations of lane guidance are part of the optional MINI Connected Package.

MINI Connected Store: AirConsole gaming, video streaming, Spotify and a constantly evolving range of apps.

The new MINI Connected Store combines with the optionally available MINI Connected package to provide access to a constantly evolving variety of practical and entertaining apps, including apps for gaming and music or video streaming. The availability of the apps varies from region to region in order to be able to offer customers the most tailored offer possible.

Following its introduction in current BMW models, a form of in-car gaming unique in the automotive sector now also awaits customers of the new MINI family. For example, the driver and passengers can play casual games in the AirConsole App when the vehicle is stationary as a way of passing time while waiting for the high-voltage battery to recharge.

Setting up the gaming experience with AirConsole is perfectly straightforward. All that players need is their smartphone, which acts as the controller, and the MINI Interaction Unit. Once the AirConsole App has been launched in the vehicle, the smartphone and car can be connected by scanning a QR code on the OLED display. Players can then get straight down to the action.

The AirConsole technology enables games to be made instantly available over the air and controlled using smartphones. This unique set-up means that multiple players – including passengers in the rear – can get involved in the in-car gaming fun during breaks in the journey. Generally speaking, it is possible to play alone or with all the other vehicle occupants, either as a team or in competition mode.

The games offered are casual games, so called because they are easy to pick up with intuitive control of gameplay. A range of racing, sport, general knowledge and music quiz games are available, along with simulation, strategy, jump-and-run and puzzle games, with titles including Go-Kart Go, Golazo, Music Guess and Overcooked. The portfolio of available games is constantly evolving.

Music streaming apps such as Spotify have been adapted for MINI Operating System 9 so that they integrate perfectly into the circular MINI Interaction Unit. This allows MINI customers to enjoy an intuitive and very visually appealing music streaming experience. The user’s Spotify account can be connected by simply scanning a QR code.

The MINI Connected services will be rolled out afresh in over 40 countries when the new MINI family is launched.

Apple CarPlay and Android Auto are likewise included as part of MINI Operating System 9 for connecting smartphones wirelessly.

Greater flexibility and digital vehicle access with the MINI Digital Key Plus.

The new MINI family of models will offer customers another highlight feature in the form of the MINI Digital Key Plus. Once this has been set up on a compatible Apple, Google or Samsung device, drivers will be given a friendly welcome as soon as they approach the new MINIs thanks to their ultra-wideband technology. The welcome sequence is continued inside the car after the door has been opened and concludes with a personalised greeting courtesy of the MINI ID functionality. And this all happens without the driver even having to take their smartphone out of their pocket or bag. Keys can be passed on to friends or family easily and securely from the Apple or Google wallet using the native “share” function familiar from many apps.

Remote Software Upgrades now standard for MINI too.

As a member of the BMW Group family, the MINI brand is benefiting from over five years of experience in over-the-air upgrades with BMW. The software architecture of the new MINI family employs the same software for Remote Software Upgrades that has benefited from ongoing development in BMW models since 2018 and ensures updates are carried out smoothly and securely. In this way, the new MINIs will receive free Remote Software Upgrades several times a year for quality improvements. Depending on the country, vehicle model, specification and vehicle status, the upgrades may also add new features or improvements to functions free of charge.

*The availability of digital services varies by country, vehicle model and equipment. Selected functions can be rolled out via remote software upgrade after market launch. Features and digital services available to the South African market will be determined closer to introduction.  

Munich. As one of the pioneers in the use of a smartphone as a digital vehicle key since 2018, BMW is pressing ahead with the development and popularisation of its BMW Digital Key feature, which is available to iPhone users today. In line with this goal, the premium car manufacturer will introduce the BMW Digital Key Plus, a convenient and secure way to unlock and start your car without taking your iPhone out of your bag or pocket. This latest incarnation of the service is based on Ultra-Wideband (UWB) technology, the technology found on the U1 chip of iPhone. The BMW Digital Key Plus feature will be first launched with the all-electric BMW iX for iPhone. 

Ultra-Wideband technology for enhanced convenience and security. 
The new, additional features enabled by the BMW Digital Key Plus are based on Ultra-Wideband technology. This is a short-range, high-bandwidth digital radio technology that is characterised by an exceptionally precise localisation with the greatest possible security. UWB’s precision also ensures that relay attacks, where the radio signal is jammed or intercepted, are not possible. Apple and BMW have been working closely with the Car Connectivity Consortium (CCC) to establish the Digital Key specification 3.0 for UWB, providing a global standard for the automotive industry.

• Fourth generation of the BMW X family patriarch. New BMW X5 opens the next chapter in the success story of the Sports Activity Vehicle (SAV) segment’s founder, of which more than 2.2 million units have been sold so far. New edition of the BMW X5 captures the imagination with clarity of design, comfortable, sporty and authoritative driving attributes and innovative equipment features. Production at BMW Plant Spartanburg (USA). Market launch in November 2018.
• Significantly larger than its predecessor: Length increased by 36 millimetres to 4,922 mm, width by 66 mm to 2,004 mm and height by 19 mm to 1,745 mm. Wheelbase extended by 42 mm to 2,975 millimetres.
• Exterior employs a robust and clear design language that is new to BMW X models. Powerfully sculpted surfaces, precise lines. Large BMW kidney grille with a one-piece surround, eye-catching character line and dynamic roofline, rear lights have a three-dimensional form.
• Interior exudes a classy and modern aura thanks to sophisticated materials, harmonious design and an innovative control concept.
• Neatly judged individualisation with BMW xLine and M Sport lines, plus model-specific features from BMW Individual.
• BMW Laserlight with Adaptive LED Headlights available as an option. Light sources have a striking design; lenses spread in a distinctive X shape; signature blue colour of BMW Laserlight.
• First BMW model to be available with 22-inch light-alloy wheels (optional). M light-alloy wheels in twin-spoke design and BMW Individual light-alloy wheels available from launch in this size.
• Market launch of the new BMW X5 with four engine variants: Newly developed V8 petrol engine with 340 kW in the BMW X5 xDrive50i, six-cylinder in-line petrol engine with 250 kW in the BMW X5 xDrive40i (fuel consumption combined: 8.8 – 8.5 l/100 km; CO ₂ emissions combined: 200 – 193 g/km)* and two six-cylinder in-line diesel engines with 294 kW in the BMW X5 M50d (fuel consumption combined: 7.2 – 6.8 l/100 km; CO ₂ emissions combined: 190 – 179 g/km)* and 195 kW/265 kW in the BMW X5 xDrive30d (fuel consumption combined: 6.8 – 6.0 l/100 km; CO ₂ emissions combined: 179 – 158 g/km)*. Only the BMW X5 M50d and BMW X5 xDrive30d will be offered in South Africa. All power units feature cutting-edge exhaust gas treatment technology, including a gasoline particulate filter or SCR catalyst, and meet the EU6d-TEMP standard. Eight-speed Steptronic transmission fitted as standard.
• BMW xDrive intelligent all-wheel drive with new, more efficient control system and rear-wheel bias as standard. Differential lock at rear axle provides noticeably enhanced agility, traction and directional stability when accelerating out of corners and in other dynamic driving situations.
• First BMW X model with optional Off-Road package. Two-axle air suspension, underguard at the front and rear, plus specific displays in the instrument cluster and Control Display. Choice of four driving modes available at the touch of a button. Ride height and the responses of BMW xDrive, DSC, the transmission and the accelerator are adjusted to give an optimum set-up for driving on sand, rock, gravel or snow.
• Dynamic Damper Control with electronically controlled dampers as standard. New chassis systems available for the first time in a BMW X model: two-axle air suspension offering ride height adjustment of up to 80 millimetres. Integral Active Steering, Adaptive M suspension Professional with active roll stabilisation.
• Debut appearance of the BMW Live Cockpit Professional display and control concept (fitted as standard). Further development of the iDrive operating system to include a fully digital instrument cluster and 12.3-inch Control Display. Clear graphics and flat menu structure designed for touch control ensure quick access to settings and functions. Situation-linked and customisable displays supply the driver with the right information at the right time.
• Increased ease of use through multimodal use of the touchscreen display, Controller, voice control and BMW gesture control.
• New generation of the BMW Head-Up Display with a larger projection surface (now 7 × 3.5 inch), optimised 3D graphics and additional display content.
• Optional third row of seats (expected to be available from 12/2018) offers two additional seats; comfortable entry and exit thanks to electrically forward-tilting second-row seats.
• Two-piece split tailgate, hands-free opening and closing of both sections with optional Comfort Access. Automatic boot cover can be lowered electrically into load compartment floor (expected to be available from 12/2018). Boot capacity can be increased from 645 litres to a maximum 1,860 litres.
• Standard leather trim in new variant Vernasca and optional BMW Individual Merino leather trim both available in a choice of four colours.
• New options provide the interior with exceptional creature comforts: Multifunction seats with massage function, four-zone automatic climate control, heated armrests, cooled/heated cupholders in the centre console, Panorama glass roof Sky Lounge with a 23 per cent larger glass surface, Ambient Air package for interior fragrancing, Bowers & Wilkins Diamond Surround Sound System (expected to be available from 12/2018), Rear-seat entertainment Professional system with 10.2-inch touchscreen display (expected to be available from 12/2018).
• First appearance of new glass applications (optional) for the newly designed transmission selector lever, the Controller, the start/stop button in the centre console and the audio system control knob.
• Telephony with wireless charging for compatible mobile phones. BMW Display Key shows vehicle status information and allows user to control vehicle functions.
• Updated ambient lighting (optional) with Welcome Light Carpet for the entry area to the car and Dynamic Interior Light with pulsating illumination in the instrument panel (when receiving incoming phone calls) and in the door panel and opener (when the door is opened with the engine running).
• Innovative suite of driver assistance systems takes another step towards automated driving: Driving Assistant Professional includes further developed Active Cruise Control with Stop & Go function, Steering and lane control assistant, Lane Change Warning and Lane Departure Warning, side collision protection, evasion aid, Crossing traffic warning, Priority warning and Wrong-way warning.
• Emergency Stop Assistant available for the first time; brakes the vehicle automatically if required, and steers it to the side of the road.
• Parking Assistant with automated longitudinal and lateral guidance. New Reversing Assistant takes over steering to manoeuvre the vehicle along a path recently negotiated forward – over a distance of up to 50 metres. Parking Assistant Plus also includes Surround View, Top View, Panorama View and Remote 3D View.
• Complete range of services from BMW ConnectedDrive. Full connectivity between the vehicle and the customer’s digital devices via the BMW Connected personal mobility assistant. BMW Digital Key allows users to access the vehicle and start the engine using their smartphone. Hazard warning provided by connectivity with other BMW vehicles. Software upgrades “over the air”. Integration of Microsoft Office 365 and Skype for Business.