Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

The BMW i4 M50 

Midrand. The launch of the BMW i4 brings electric mobility to the heart of the BMW brand. Locally emission-free driving pleasure comes to the traditional core of the midsize segment for the first time. The BMW i4 is a four-door gran coupé that combines this vehicle concept’s hallmark spaciousness and practicality with the sporting ability for which BMW is renowned and a range that also convinces over long journeys. A premium character beyond that of market rivals is reflected in the high level of development of its drive system and chassis technology, its elegant design, uncompromising standards when it comes to quality of materials and workmanship and the wide variety of individualisation options available. Added to which, the new generation of the BMW iDrive control/operation system and cutting-edge innovations in the area of automated driving and parking systems further enhance the emotional richness of the driving experience.

The BMW i4 is the BMW brand’s first purely electric model focused squarely on driving dynamics from the outset. Initially only one model variant will be available from launch, being the first BMW M car with a locally emission-free drive system. The BMW i4 M50 performance model from BMW M GmbH uses one electric motor at the front axle and another at the rear to deliver system output of 400 kW and high-intensity driving pleasure – and has a range of up to 510 kilometres in the WLTP cycle.

Flexible vehicle architecture, higher level of overall coherence.

In line with the BMW Group’s ongoing second phase of transformation towards electric mobility, the development of the BMW i4 was based on a flexible vehicle architecture devised – from the outset, for the first time – for an all-electric drive system. The compact drive units have an elastic bearing in their respective axle subframes. The extremely slim high-voltage battery has a cell height of just 110 millimetres, is positioned low down in the vehicle floor and has a fixed connection with an aluminium shear panel and the front axle subframe. A centre of gravity up to 53 millimetres lower than that of the BMW 3 Series Sedan, even weight distribution, a torsionally stiff and weight-minimised body and optimised aerodynamics (C_d: 0.24), plus a long wheelbase and wide tracks, provide the perfect recipe for BMW’s familiar sporting ability and superb long-distance comfort.

Added to which, the vehicle concept offers a very BMW solution to the traditional clash between sportiness and long-distance ability: Efficient drive system technology and intelligent lightweight design enable smile-inducing dynamics and a long range without the need for disproportionately large and heavy batteries.

The integrated application of all powertrain and chassis components also helps give the BMW i4 a degree of design coherence its rivals cannot match. The BMW Group’s technological expertise and long experience in the development of extremely sporty premium cars imbue the BMW i4 with dynamic driving abilities extending far beyond the rapid straight-line acceleration typical of a powerful electric car. The result is effortless progress, even in challenging driving conditions, as well as precisely controllable handling.

Model-specific chassis technology and electric all-wheel drive deliver dynamic thrills.

The standard chassis technology of the BMW i4 comprises a double-joint spring strut front axle and five-link rear axle with bespoke tuning, lift-related dampers, electromechanical Servotronic steering, an integrated braking system and rear air suspension. Near-actuator wheel slip limitation optimises traction and directional stability in all road and weather conditions. This extremely fast-acting and precise system is fitted as standard on the BMW i4 and also teams up with electric all-wheel drive for the first time.

This combination gives the BMW i4 M50 exceptional dynamic poise during bursts of speed and under intense lateral acceleration. The drive torque control for both motors reacts notably faster and with far greater accuracy than would be possible with a transfer case positioned between the axles. 

Highly integrated and efficient drive system technology.

The fifth-generation BMW eDrive technology in the BMW i4 comprises drive units which bring together the electric motor, power electronics and transmission within a single housing. This highly integrated electric drive system topology gives a power density of up to 2.14 kW/kg and an exceptionally high efficiency factor. 

The motors work according to the principle of an electrically excited synchronous motor. The excitation of the rotor in the BMW i4 motors is not induced by fixed permanent magnets, but the precisely controlled feed-in of electric energy. The performance characteristics of the motors are defined by their considerable torque – on tap from pull-away and sustained over an extremely wide rev band. Demanding a large amount of power for more than ten seconds in the BMW i4 M50 triggers Sport Boost, which unfurls not only the drive system’s maximum output, but also maximum system torque of 795 Nm. This enables the BMW M model to sprint from 0 – 100 km/h in 3.9 seconds. The BMW i4 M50 has a top speed of 225km/h.

The sporty driving experience is accompanied by a model-specific drive sound delivering authentic feedback to movements of the accelerator. This gives the BMW i4 M50 an extremely energy-charged soundtrack. Plus, the optional BMW IconicSounds Electric enables integration of new sound variants created as part of a collaboration with film music composer Hans Zimmer.

Adaptive and individually adjustable recuperation.

Adaptive recuperation gives the efficiency and range of the BMW i4 an additional boost. Intelligently connected drive management means the intensity of the brake energy recuperation can be adapted to the road situation, as detected by data from the navigation system and the sensors used by the driver assistance systems. For example, when approaching a junction, recuperation power can be increased and energy fed into the high-voltage battery while harnessing the deceleration effect. On the open road, meanwhile, the coasting function can cut in, the i4 “freewheeling” with no drive power whenever the driver eases off the accelerator.

Alternatively, in driving position D, a high, medium or low Brake Energy Regeneration setting for all driving situations can be selected in the BMW iDrive menu. In driving position B, a high level of recuperation is activated automatically, generating the distinctive one-pedal feeling. Maximum recuperation power is 195 kW in the BMW i4 M50.

High-voltage battery with the latest battery cell technology.

Fifth-generation BMW eDrive technology also comprises a high-voltage battery with the latest battery cell technology. The gravimetric energy density of the lithium-ion battery has been increased by around 20 per cent once more in comparison with the battery in the current BMW i3. The gross energy content of the high-voltage battery is 83.9 kWh (net energy content: 80.7 kWh).

An integrated heating and cooling system for the interior, the high-voltage battery and the drive system – which operates using an exceptionally efficient heat pump function – comes as standard in the BMW i4. Anticipatory thermal management allows the operating temperature of the high-voltage battery to be optimised ahead of a stop at a fast-charging station, paving the way for rapid and efficient charging.

The Combined Charging Unit (CCU) of the BMW i4 has been designed to enable extremely flexible battery charging. DC charging is possible at up to 200 kW. For example, in a short mid-journey stop at a high-power charging station, the car’s range can be increased by as much as 140 kilometres (BMW i4 M50) within 10 minutes from a 10 per cent charge level.

Design: the visual expression of dynamism, elegance and sustainability.

The BMW i4 blends the customary sporting elegance of the brand’s coupés with the comfort of a four-door model and an injection of modern functionality. The stretched proportions and clear use of forms in its body design send out a message of exclusivity and the dynamic flair for which BMW is renowned. Blanked-off kidney grille, the battery technology in the floor area of the car and the sporty diffuser elements – which optimise the car’s aerodynamics – highlight their sustainability-friendly credentials.

Short overhangs, slim pillars, doors with frameless windows and a roofline that flows smoothly into the rear underscore a silhouette that very much fits the BMW coupé mould. Slim headlights and the striking BMW kidney grille with its discreetly integrated camera, ultrasonic and radar sensors are the defining features of the front end. The BMW i4 M50 employs its own distinctive design features to underscore its performance-focused character. An M Carbon exterior package can be ordered as an option, while model-specific M Performance Parts are included in the Genuine BMW Accessory range.

The interior brings a driver-focused cockpit and ambience of premium luxury together with a generously sized, variable-use space. Acoustic glazing, pre-heating and pre-conditioning come as standard, as do sport seats and a sports steering wheel. The transmission selector lever, BMW Controller and function keys are positioned on a control panel in the centre console that exudes modern design. The large tailgate has an automatic opening and closing mechanism as standard. Load compartment capacity is 470 – 1,290 litres. An electrically extendable and retractable trailer tow hitch is available as an option, and the maximum permissible trailer load is 1,600 kilograms.

The BMW i4 offers class-leading individualisation options which accentuate its premium character. Seat heating and ventilation, Vernasca leather and BMW Individual leather trim variants, Sensatec and leather coverings for the instrument panel, the M Sport package Pro, a glass slide/tilt sunroof, ambient lighting and the Harman Kardon Surround Sound System all play their part in enhancing driving pleasure and comfort.

Premiere for a new generation of the BMW iDrive control/operation system.

The new generation of the iDrive display and control/operation system fitted in the BMW i4 extends the interaction between driver and vehicle into natural dialogue. It is based on the new BMW Operating System 8 and has been designed with a clear focus on the touchscreen functionality of the BMW Curved Display and spoken communication with the extensively upgraded BMW Intelligent Personal Assistant. The BMW Curved Display fully digital screen grouping brings together a 12.3-inch information display and a 14.9-inch control display behind a glass surface angled towards the driver. The digital Intelligent Personal Assistant has gained additional skills and uses a new graphic to communicate with the vehicle’s occupants.

The three-zone automatic climate control system fitted as standard in the BMW i4 uses nanofibre filter technology to purify the air inside the car and is now controlled via a touchscreen display. Temperature is adjusted using the intelligently coordinated activation of airflow, seat heating and steering wheel heating. Remote Software Upgrades keep the car’s software up to date. The cloud-based navigation system BMW Maps ensures fast and precise route planning which also factors in mid-journey stops to charge the battery. And the BMW i4 also offers data transmission using 5G.

Wide variety of driver assistance systems.

Some 40 assistance functions are fitted as standard or available as options to provide safe and comfortable driving and parking. Highlights include Active Cruise Control with automatic Speed Limit Assist, route monitoring, and the Steering and Lane Control Assist.

Flexible manufacturing at BMW Group Plant Munich, vehicle and battery cell production using 100 per cent green energy, controlled procurement of raw materials.

The BMW i4 is produced as part of a flexible manufacturing set-up at BMW Group Plant Munich on an assembly line shared with models with combustion engines and plug-in hybrid drive systems. 100 per cent green energy is used for both vehicle production and the manufacture of battery cells.

The BMW Group procures the cobalt and lithium required for these high-voltage batteries from controlled sources and then delivers it to the battery cell suppliers. The design principle for the electric motors allows the use of rare earth metals to be avoided in the drive system rotors. A high proportion of secondary raw materials and recycled materials helps to reduce the quantities of resources used in production of the BMW i4.

The BMW i4 M50 in South Africa is sold with a complimentary Wallbox charger and free charging at any BMW Group-branded charging stations.

Price: R1,600,000.00

The BMW iX3

• Detailed model update for the BMW iX3 (electric power consumption combined: 18.9 – 18.5 kWh/100 km; CO₂ emissions combined: 0 g/km as per WLTP) optimises the car’s sporting aura and the driving pleasure it offers, as well as ease of operation and the premium character of the interior. Fresh design accents underscore the close conceptual and technological links between the all-electric Sports Activity Vehicle (SAV) for the premium midsize class and the BMW iX and BMW i4.
• New BMW iX3 builds on its profile as a trailblazer for a new era of electric mobility. First model to feature fifth-generation BMW eDrive technology. Advanced overall concept coherence enables unique combination of sporting prowess, exceptional efficiency, and long-distance ability with a range of up to 460 kilometres.
• Front end with increased presence thanks to larger BMW kidney grille, headlights around ten millimetres slimmer than before and newly sculpted front apron. Muscular surfacing at the rear. Striking, three-dimensional LED rear lights. 
• New BMW iX3 with standard M Sport package. New M aerodynamic wheels in 20-inch format as standard. Adaptive LED Headlights also included as standard. BMW Laserlight can be ordered as an option.
• Fully digital screen grouping now with a 12.3-inch instrument cluster and an enlarged control display matching its dimensions. Newly designed control panel on the centre console for the gear selector lever, BMW Controller, Start/Stop button and the buttons for the Driving Experience Control switch and parking brake.
• Sport seats in the new Vernasca leather upholstery variant and interior trim strips in the new Aluminium Rhombicle dark finish come as standard. BMW i Blue accents on the gear selector lever, Start/Stop button and steering wheel.
• Highly integrated drive system with electric motor, transmission and power electronics in a single housing. Space-saving arrangement in the rear axle subframe, maximum output: 210 kW, peak torque: 400 Nm. Power sent to the rear wheels, acceleration from 0 to 100 km/h in 6.8 seconds. Top speed is electronically limited to 180km/h.
• Model-specific high-voltage battery with a gross energy content of 80 kWh. Combined Charging Unit enables direct current (DC) fast-charging at a rate of up to 150 kW. 10-minute fast charge adds around 100 kilometres of range. 
• Familiar BMW i holistic approach to sustainability throughout the value chain. Design of the electric motor enables use of rare earth metals to be avoided in the manufacture of the rotor. Extensive use of secondary raw materials. BMW Group oversees monitored procurement process for cobalt and lithium for high-voltage batteries. Manufacture of battery cells and the car as a whole powered by green energy alone.
• Exceptionally wide selection of driver assistance systems come as standard, including Driving Assistant Professional with the Steering and Lane Control Assistant, Active Cruise Control with Stop&Go function, automatic Speed Limit Assist and route monitoring. Also standard: Parking Assistant with Reversing Assist Camera and Reversing Assistant.
• BMW Live Cockpit Professional with cloud-based navigation system BMW Maps and BMW Intelligent Personal Assistant as standard. Also standard: smartphone Integration with Apple CarPlay and Android Auto preparation, Remote Software Upgrade and other digital services from BMW Connected.
• The BMW iX3 in South Africa is sold with a complimentary Wallbox charger and free charging at any BMW Group-branded charging stations.
• Price: R1,290,000.00

Goodwood. All eyes will be on BMW M GmbH at the 2022 Goodwood Festival of Speed, as BMW’s legendary Motorsport division celebrates five decades of success. Festivalgoers will witness the world premiere of the first-ever BMW M3 Touring and the UK premiere of the new BMW M4 CSL, as both take to the hill throughout the world-famous four-day event. All this against the backdrop of a striking central feature sculpture on the lawn of Goodwood House, designed as a homage to 50 years of motorsport excellence as it showcases some of the most iconic models from BMW M. Elsewhere, visitors will be able to see – and in some cases, drive – the latest models from BMW’s exciting range, including the new BMW iX1, i7, i4 and iX M60.

For the first time in its history, the BMW M range will be complemented by a BMW M3 Touring which is a distillation of the technological prowess and know-how from the BMW M3 and M4 family, combined with the practicality of a five-door touring model. This latest BMW M model will be unveiled at BMW M at Trackside at 10:00 am (BST) on Thursday 23 June, alongside a high-performance M3 Touring with Performance Parts, and can then be seen on the Hillclimb in the ‘First Glance’ category every day of the Festival.

Alongside the M3 Touring and BMW M3 Touring MotoGP Safety Car on the hill will be the new BMW M4 CSL, celebrating its UK premiere. This ultimate, track-honed, two-seater coupe is defined by a 40hp power hike over the current BMW M4 Competition Coupé to 550hp, while meticulous weight-saving measures – including the use of carbon-fibre for the roof, bonnet and boot lid – achieve a 100kg reduction in overall weight (in standard specification in the German market). As a result, the new BMW M4 CSL has recorded the best-ever lap-time for a BMW road car at the Nürburgring’s Nordschleife circuit.

With BMW M GmbH as the honoured marque, the Central Feature in front of Goodwood House will present an eye-catching display of BMW M cars past, present and future. BMW UK will add its legendary BMW 3.0 CSL to the Central Feature, while BMW Group Classic is providing three further examples: the BMW M1 Procar from the late 1970s; a WTCC BMW 3 Series E90; the Le Mans winning 1999 BMW V12 LMR. The display is completed by the BMW M LMDh racecar, that will debut next year.

Besides providing historic BMW M cars for the Central Feature, BMW Group Classic will bring four additional famous race cars to Goodwood’s Hillclimb. Pedro Piquet (BRA), son of three-time F1 World Champion Nelson Piquet, will drive the world’s first turbo-charged F1 World Champion car, the 1983 Brabham BMW BT52.

Steve Soper (UK) will climb the hill in the BMW V12 LMR on Thursday. He is followed by Markus Flasch (CEO of BMW M GmbH, 2018-2021), who will be in the driver’s seat on Friday, Saturday and Sunday.

HRH Leopold Prince of Bavaria (GER) will drive the sharknose BMW 635CSi and Bruno Spengler (CAN) will drive his famous BMW Z4 GTR which features the Michel Vaillant Design from the 2015 Spa-Francorchamps 24h race.

For many, BMW M at Trackside will form the focal point for the long weekend’s celebrations. Crowned by an original BMW M1, the stand will host iconic models from BMW M’s illustrious past, from the legendary BMW M3 E30 to the revered BMW M3 CSL E46. They will take their place alongside a thrilling line-up of modern-day BMW M greats, from the ultimate 635hp BMW M5 CS and track-honed BMW M4 GT3 to the exclusive new BMW M850i Convertible and innovative electric BMW i4 M50. Visitors will be able to catch a glimpse of the future for BMW M, with the innovative BMW Concept XM, a vision of uncompromising high performance and extravagant luxury.

The Stable Yard – once again dedicated to BMW’s latest range of all-electric and electrified models – will offer the chance to see the stunning BMW i Vision Circular, a concept that illustrates the company’s determination to become the most sustainable manufacturer. Optimised for the circular economy and with the goal of achieving 100% recycled and recyclable material use, the BMW i Vision Circular offers a view of a compact yet luxurious fully-electric vehicle with a focus on sustainability for the year 2040.

BMW’s sustainability focus is equally apparent in the new BMW i7, on display in The Stable Yard following its recent unveiling. The latest version of the brand’s flagship saloon is set to redefine the luxury segment with new levels of electrification and digitalisation. Its state-of-the-art all-electric drivetrain is complemented by a blend of luxurious interior design and an astonishing entertainment experience, with the multi-sensory BMW iDrive and unique 31.3-inch 8K BMW Theatre Screen. These attributes are further displayed in the powerful new BMW M760e, a plug-in hybrid with 571hp that delivers scintillating performance yet achieves remarkable efficiency.

The recently revealed BMW iX1 will make its UK debut at Goodwood Festival of Speed, representing another first at the Stable Yard. The third-generation BMW X1 features a sharper design, across-the-board sustainability and cutting-edge digital innovations. Available for the first time with an all-electric drive system, the BMW iX1 xDrive30 is set to offer an electric driving range between 257 – 272 miles (WLTP, provisional figures).

These models will also be joined by the company’s technology flagship, the new BMW iX M60, a fully-electric Sports Activity Vehicle that combines emissions-free driving pleasure and sporting agility with lounge-style luxury and comfort. Powered by two BMW M eDrive electric motors to provide intelligent BMW xDrive all-wheel-drive capability, the BMW iX M60 can accelerate from 0-62 mph in a seamless 3.8 seconds, yet still achieve up to 348 miles (WLTP) of driving range on a single charge.

Members of the public will be able to experience the BMW iX M60’s searing performance for themselves during Friday’s ‘Electric Only’ Motor Circuit Test Drives, where they’ll also be able to take to the circuit behind the wheel of the new BMW i4, the brand’s first-ever fully-electric Gran Coupé, and the practical BMW iX3.

Frank van Meel, CEO of BMW M, said: “There can be no better place to celebrate our 50th anniversary than among our fans at this year’s Goodwood Festival of Speed, surrounded by the iconic cars that have cemented our position in motorsport history. But we’ll also spend our time at the world-famous event looking to the future, with a selection of exciting new models from our innovative electrified line-up, and the global premiere of the eagerly-anticipated first-ever BMW M3 Touring.”

The Goodwood Festival of Speed is being held over four days from 23-26 June 2022.

Munich. After two pandemic-related breaks and for the fourth time in a row, the BMW Group is using the Coachella Valley Music & Arts Festival as a platform to showcase e-mobility and its all-electric BMW iX and i4 models. More than ever, the festival stands for a unique blend of extravagance, pure joy and a strong awareness of the socio-ecological challenges of our time. Inspire and be inspired is the BMW motto for the two festival weekends between 15 and 24 April 2022. For Stefan Ponikva, Head of Brand Communication and Experience, Coachella is an ideal event to showcase the brand and the two all-electric BMW iX and i4 models:

"I'm really excited that Coachella is back. The need for emotional experiences is as important for brands as it is for people. Coachella embodies the perfect blend of inspiration, innovation and sustainable focus. This fits perfectly with the BMW brand values and goals and what turned out to be decisive for our renewed commitment. This year we are designing our communications with artist Doja Cat - she really inspired us with her ideas and creativity."

As one of the most influential artists of our time, Grammy award-winning artist Doja Cat is the dazzling new addition to a remarkable roster of co-creators supporting BMW with fresh impulses - during the Coachella Festival and far beyond.

Inspiring instead of persuading.

Since launching with the #RoadtoCoachella campaign in 2017, the goal has been to find artists to partner and co-create with, engaging Coachella attendees in an authentic way while creating a natural relationship between the festival and the BMWi Series. After collaborating with Hans Zimmer, the alternative rock band Portugal, The Man and global superstar Khalid, BMW returns to the desert in 2022 with today's most influential artist, Doja Cat.

For Doja Cat, Coachella is all about creating something impactful. “The show that I’m preparing for Coachella defines everything that I’ve done from day one. I never like to do the same thing over and over again, I want to embrace that instead of run from it”, she says. “BMW is an iconic brand and I am honoured to be working with them. Be on the look out at Coachella for some Doja inspired rides.” Her success proves her right: Nominated for numerous music awards, she inspires more than 20 million Instagram followers with her expressive style and authentic personality. She convincingly embodies diversity, equality, creativity - and the BMW brand essence: Joy.

How creating things together benefits everyone

The 2022 BMW Coachella campaign features original content with exclusive behind-the-scenes looks at Doja Cat's Road to Coachella and her rehearsals. The custom BMW iX car wrap inspired by her Grammy-nominated album Planet Her is one of the highlights. For this unique work of art, Doja Cat teamed up with one of the world's most renowned photographers, David LaChapelle, and creative director Brett Alan Nelson. Creative collaboration with other designers is also the approach of the twenty other BMW ambassadors, including 13-time X Games gold medalist and Olympic skateboarding star Nyjah Huston, the German actor, LGBTI activist and best-selling author Riccardo Simonetti and the respected US fashion designer Tremaine Emory.

Supported by a fleet of all-electric BMW iX and i4 models, they will pass on the joyful atmosphere of Coachella 2022 to their diverse followers around the world - most likely, like the creative organisers of the festival, in an inspiring way to encourage a rethink of sustainability and mobility. Follow us: #roadtocoachella.

Woodcliff Lake, NJ. BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its all-new, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by two-time Academy Award nominated director Bryan Buckley. It will air during the third commercial break of the first quarter of the game.

Schwarzenegger stars as Zeus, the Greek god of lightning, and Hayek Pinault plays his wife, the goddess Hera, as they retire from Mt. Olympus to a quiet life in Palm Springs, California.  However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbours’ constant requests to charge their electric golf carts and hedge trimmers. Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus’s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband’s electric mojo. The spot closes with the happy couple rocking down the road in their new BMW iX to Eddy Grant’s “Electric Avenue” while Zeus uses his electric power to change the traffic lights to green.

“All-electric mobility is at the very heart of the BMW brand,” said Jens Thiemer, senior vice president, customer and brand, BMW AG. “There is no better place to make this statement than in front of one of the largest television audiences in the world, where viewers tune in as much for the commercials as they do for the game. With Arnold and Salma, we are able show the world the new BMW iX in a memorable and impactful way.”

“The humour lies in this legendary god of lightning, who is supposed to be indestructible, battling with everyday electronics,” said Schwarzenegger. “It is only when his brilliant wife presents him with the gift of an all-electric BMW iX that Zeus is struck with the mighty power of electricity and is completely rejuvenated.”

The spot was conceived by BMW’s lead U.S. creative agency, Goodby Silverstein & Partners, and directed by two-time Academy Award nominated director Bryan Buckley, highly acclaimed for his work on more than 65 Super Bowl commercials. The ad also marks Hayek Pinault’s debut in a Super Bowl spot and the first time she and Schwarzenegger have co-starred in a national ad.

“This is my first Super Bowl commercial—and the first time I’ve played a Greek goddess,” said Hayek Pinault. “Seventy-five percent of the decisions made in a marriage about where to spend the money are made by women, and in this commercial, it is the woman who decides on the right car to get her husband back on track. Of course, the commercial is entertaining, but there is also a real human truth to it.”

“I’ve done 60-some-odd Super Bowl spots. I’ve never had more star power than these two,” said director Bryan Buckley. “When I first saw  Schwarzenegger’s name on the script, I was in. And Salma—there is no one greater as an actress. It’s a movie in 60 seconds, and it’s on the biggest platform.”

“Transcending sports, this iconic annual event isn’t just a championship game. It’s a cultural phenomenon where viewers pay even more attention when the action on the field stops,” said Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners. “There’s only one person on the planet who could say he’s Zeus, and that’s Arnold. And there’s only one brand worthy of being called the Ultimate Electric Driving Machine, and that’s BMW. We needed to showcase this in a big way, and that is what we’re doing on February 13.”

Designed to provide more than just mortal mobility, the BMW iX brings together the fifth generation of BMW eDrive technology with the company’s latest developments in the fields of design, connectivity, digital services and sustainability. With up to 385kW and a 0–60 time of only 4.6 seconds, the BMW iX offers an exhilarating driving experience with an all-electric operating range of 630km and the latest in-vehicle technology, including 5G connectivity, a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display, and the debut of BMW iDrive 8, the company’s latest user-interface system. 

“This is a pinnacle event in the U.S. and the perfect stage on which to introduce the BMW iX to our customers,” said Uwe Dreher, vice president, marketing, BMW of North America. “We have already seen a significant number of pre-orders for both the BMW iX and BMW i4, and a huge amount of excitement for these two new electric vehicles.”

Alongside the BMW iX, BMW will also launch the fully electric BMW i4 four-door Gran Coupe in the U.S. next month as the company takes a major step toward its stated goal of reaching global sales of 50% electric vehicles by 2030.

BMW’s last Super Bowl ad appeared in 2015 and featured Katie Couric and Bryant Gumbel as they marveled over BMW’s first fully electric production vehicle, the BMW i3. The BMW i3 was a pioneer of electromobility and later became one of the best-selling premium electric vehicles in the world.

Munich. For the third time in a row, BMW M GmbH ended the financial year as the global market leader in the performance and high-performance car segment. Indeed, the company posted record sales once again in 2021. A total of 163,542 BMW M cars were delivered to customers worldwide last year, a 13 percent increase on 2020.

This growth was spread equally between the High-Performance sports cars and Performance cars made by BMW M GmbH, with both product categories raising their sales figures to a new level. “This success is the perfect start to our anniversary year,” says Franciscus van Meel, CEO of BMW M GmbH. “M is in a stronger position than ever as it celebrates its 50th birthday.”

New BMW M3 and new BMW M4 enjoy immediate success.

The biggest drivers of growth among the High-Performance sports cars were the new BMW M3 and BMW M4 models introduced in spring 2021. Fuelled by a vehicle concept focused squarely on emotionally charged dynamism and unprecedented diversity in the model range, the new BMW M3 Sedan (fuel consumption combined: 10.2 – 10.0 l/100 km [27.7 – 28.3 mpg imp]; CO₂ emissions combined: 231 – 227 g/km as per WLTP), new BMW M4 Coupé (fuel consumption combined: 10.1 – 9.9 l/100 km [28.0 – 28.5 mpg imp]; CO₂ emissions combined: 230 – 226 g/km as per WLTP) and new BMW M4 Convertible (fuel consumption combined: 10.2 l/100 km [27.7 mpg imp]; CO₂ emissions combined: 233 – 231 g/km as per WLTP) got off to an extremely successful start. The latest model generation is the first to offer customers two output levels topping out at 375 kW, the M xDrive all-wheel-drive system and a choice of either a six-speed manual gearbox or the eight-speed M Steptronic transmission.

“The response to the new generation of the BMW M3 and BMW M4 has been simply overwhelming,” reports Timo Resch, Vice President Customer, Brand and Sales at BMW M GmbH. “We can therefore expect demand for these iconic sports cars to continue on an upward curve in 2022.”

Also making a powerful contribution to the latest rise in High-Performance model sales at BMW M GmbH were the BMW X5 M Competition (fuel consumption combined: 13.6 – 13.3 l/100 km [20.8 – 21,2 mpg imp]; CO₂ emissions combined: 308 – 303 g/km as per WLTP) and BMW X6 M Competition (fuel consumption combined: 13.4 – 13.1 l/100 km [21.1 – 21.6 mpg imp]; CO₂ emissions combined: 305 – 299 g/km as per WLTP). Following the successful market launch of the latest model generation the previous year, the charismatic High-Performance sports cars in the Sports Activity Vehicle and Sports Activity Coupé segment – both powered by a 460 kW V8 engine – increased their sales figures once again in 2021.

Alluring and in demand: the BMW M models in the BMW 4 Series range.

The dynamic excellence, agility and precision for which M is renowned also enabled the brand’s Performance models to delight and excite a wide range of customers over the past year. Credit for the latest boost to sales goes above all to the M models based on the new BMW 4 Series. Particularly popular were the variants of the new BMW 4 Series Coupé, whose line-up includes the BMW M440i Coupé (fuel consumption combined: 8.1 – 7.4 l/100 km [34.8 – 38.2 mpg imp].

The latest BMW X models within the ranks of M’s Performance cars also proved extremely desirable. Indeed, the BMW X3 M40i powered by a six-cylinder in-line engine with 285 kW and the BMW X7 M50i (fuel consumption combined: 12.8 – 12.3 l/100 km [22.1 – 23.0 mpg imp]; CO₂ emissions combined: 292 – 280 g/km as per WLTP) with its 390 kW V8 unit both posted an increase in new registrations.

Looking ahead to an anniversary year brimming with highlights.

BMW M GmbH will continue its product offensive in this anniversary year with the addition of new High-Performance and Performance models. Highlights include the new BMW M240i xDrive Coupé (fuel consumption combined: 8.8 – 8.1 l/100 km [32.1 – 34.9 mpg imp]; CO₂ emissions combined: 200 – 185 g/km as per WLTP) and the arrival later in the year of the first BMW M3 Touring and an exclusive special-edition model based on the new BMW M4 Coupé.

In addition, the BMW Group subsidiary – which was founded as BMW Motorsport GmbH in May 1972 and enjoys the status of an independent manufacturer – will also drive the transformation to electric mobility. Following in the tyre tracks of the BMW i4 M50 (electric power consumption combined: 22.5 – 18.0 kWh/100 km as per WLTP; CO₂ emissions combined: 0 g/km) in the first half of 2022 will be the likewise fully electric BMW iX M60 (projected electric power consumption combined: 24.7 – 21.7 kWh/100 km as per WLTP; CO₂ emissions combined: 0 g/km).

The most powerful BMW M model ever made points the way to the future of the brand.

The anniversary year will be crowned by the start of production of the BMW XM. The most powerful BMW M car ever to go into series production is also the brand’s first High-Performance model to employ a plug-in hybrid drive system. Its newly developed M Hybrid technology brings together a V8 engine and a high-performance electric motor to develop maximum output of 550 kW and peak torque of 1,000 Nm. The design of the BMW XM majors on presence and extrovert appeal and in so doing sends out a clear statement in the luxury segment.

“Our first standalone model since the legendary BMW M1 represents a complete re-imagining of the high-performance car segment,” says van Meel. “The BMW XM blends expressive design and progressive interior luxury with an incomparable driving experience that serves up both sublime performance and the ability to glide along in near silence in all-electric mode. In so doing, it provides an inimitable expression of poise and assurance, and at the same time points the way to the future of our brand.”

Munich. With effect from 1 November, Franciscus van Meel will assume the position as chairman of the board of BMW M GmbH. He succeeds Markus Flasch, who, after three years at the helm of the BMW Group subsidiary responsible for particularly sporty automobiles, will be changing to the Overall Vehicle Development division. Flasch will assume the position within the BMW Group as head of the production lines Rolls-Royce, BMW luxury and upper class, in future also including the BMW midrange production line. During his term of office in the executive board of BMW M GmbH, the company rose to become the world’s leading provider of performance and high-performance-automobiles.

For Franciscus van Meel it is a return to the chief executive position at the top of BMW M GmbH. Between 2015 and 2018, he had already led the company, which bears the status of an independent automobile manufacturer. In the meantime, van Meel has also been, inter alia, responsible for the Rolls-Royce product line as well as for the BMW luxury and upper class. Under his leadership, the BMW Group’s new technology flagship, the BMW iX, was brought to series-production readiness. Van Meel also headed development of the forthcoming purely electrically powered model variants. With this experience in hand, he brings along the ideal prerequisites to also shape the next stages already commenced on the way to electrification at the BMW M GmbH. The first highlight of van Meel’s second term of office has already been fixed: 2022 will witness the celebrations marking the 50th anniversary of the company - originally founded as BMW Motorsport GmbH - during which many new high-performance automobiles will be presented. These will also include the first BMW M3 Touring, which is already in an advanced stage of its series development process.

During the past three years, BMW M GmbH has been influenced by an unparalleled model offensive. The list of innovations with which BMW M GmbH was able to achieve new record sales figures and assume market leadership ahead of competitors included the extended range of performance automobiles and new versions of the model series BMW M3 and BMW M4, which represent the core of the BMW M brand, as well as the absolute top-of-the-range models in their segment, the BMW M2 CS and the BMW M5 CS. The latest new model, the purely electrically-powered BMW M automobile, the BMW i4 M50, will be available in South Africa in the first quarter of 2022. 

At the same time, the BMW M company’s commitment as a car manufacturer and in motorsport was recently again more closely interlinked. This was accompanied by the realignment of motorsport activities, new and particularly attractive customer sport offerings and the decision on BMW’s comeback in international prototype racing, which has been planned for 2023.

Munich. Presenting the first fully-electric safety car from BMW M: BMW M GmbH, the “Official Car of MotoGP™”, will unveil the new BMW i4 M50 Safety Car for the FIM Enel MotoE™ World Cup at the Motorcycle Grand Prix of Austria on 15th August at the Red Bull Ring (AUT). It will replace the BMW i8 Safety Car, which has previously led the field in the electric motorcycle series, which takes place on the support programme for MotoGP™.

The new safety car for the FIM Enel MotoE™ World Cup is based on the BMW i4 M50, which will be launched in November 2021. The first fully-electric performance car from BMW M GmbH will provide intense driving pleasure. With an electric motor on both the front and the rear axle, generating a total output of 400 kW, and M-specific chassis technology, it offers captivating driving dynamics. The emotional driving experience is underlined in particular by the drive sound, which has been developed specifically for electric BMW M cars. With all its properties, the BMW i4 M50 forms the perfect basis for use as a safety car in MotoE™.

“With the BMW i4 M50, we are entering a new era and presenting our first M with a fully-electric drive train,” says Markus Flasch, CEO of BMW M GmbH. “With the first M BEV, we are setting course for a future in which the combination of extremely sporty, performance vehicles and electrification is an exciting theme. We are showing that everything people have come to value about M – the typical emotional M driving experience with sportiness, power and dynamics – is also possible in a fully-electric vehicle. While the production version of the four-door Gran Coupé will hit the market in the autumn, our fans can enjoy its world premiere at the racetrack this summer. There could not be a more appropriate safety car for MotoE than the BMW i4 M50 – pure performance, fully-electric. We are looking forward to the premiere in Spielberg.”

The FIM Enel MotoE™ World Cup has been part of the MotoGP™ world championship since 2019. The fully-electric series, with Energica motorcycles, offers thrilling head-to-head races and exciting battles at some of the most iconic circuits in motorcycle racing.

For more information about BMW M GmbH and the involvement as the ‘Official Car of MotoGP™’, see: www.bmw-m.com

Munich. Local emission-free driving pleasure has never been greater than with the first-ever BMW iX and the first-ever BMW i4. The fitting soundtrack for the debut of the latest all-electric models is called "Higher Power" and comes from the British band Coldplay. You can hear the quartet's latest single in the TV commercials filmed for launching the joint worldwide communication campaign for the two new models. It delivers the perfect message with the lyric line "This joy is electric". The song for a new era of individual mobility marks the beginning of a long-term collaboration between BMW and Coldplay.

Back in 2014, Coldplay, made up of Chris Martin, Jonny Buckland, Will Champion and Guy Berryman, performed before 1,500 fans at the end of their "Ghost Stories Tour" at BMW Welt in Munich. On the basis of the contact established at that time, a creative connection has now been established between the premium car manufacturer and the band, which has achieved worldwide success in the charts. This is based in particular on a common interest in sustainability in various areas of life.

"In the initial discussions we quickly realised: Coldplay and BMW share many common goals that go far beyond marketing," says Jens Thiemer, Senior Vice President Customer and Brand BMW. "Based on this we developed a real co-creation in which the band actively contributed their thoughts and attitude to the design of our campaign for the BMW iX and the BMW i4." The shared awareness of sustainability gave rise to an intensive creative process between BMW and the British musicians and which will produce further co-created elements later in the year.

For the BMW Group, the premiere of the BMW iX and the BMW i4 is an important milestone in the current phase of its transformation towards electric mobility. The company expects all-electric models to account for at least 50 percent of its global vehicle sales as early as 2030. The Coldplay musicians are looking for innovative ways to combine their popularity and performances in front of thousands of enthusiastic fans with a positive impact with regard to sustainability. The band said "We are proud to partner with BMW as part of our efforts to make everything we do as sustainable as possible. The technology that BMW use for their electric cars can power our live performances almost entirely from renewable energy."

For the premiere of their new song "Higher Power", Coldplay already managed to overcome the usual boundaries of the music business. Last month, Coldplay premiered "Higher Power” in space. The song was played for the first time by French astronaut Thomas Pesquet on the International Space Station. Shortly after, the band played its first live set of 2021 for earthly audiences in a special livestream from the site of Glastonbury Festival.

With the launch for the campaign film for the BMW iX and the BMW i4, fans all over the world can now enjoy the sound of "Higher Power". "And that's just the beginning," announces Stefan Ponikva, Vice President BMW Brand Communication and Brand Experience. "We are already looking forward to being able to realise exciting projects with regard to sustainability in an intensive and substantial collaboration with Coldplay."

https://www.youtube.com/watch?v=loYO_aNqYOI

The launch of the BMW i4 brings electric mobility to the heart of the BMW brand. Locally emission-free driving pleasure will come to the traditional core of the midsize segment for the first time from early 2022 (in South Africa). The BMW i4 is a four-door gran coupé that combines this vehicle concept’s hallmark spaciousness and practicality with the sporting ability for which BMW is renowned and a range that also convinces over long journeys. A premium character beyond that of market rivals is reflected in the high level of development of its drive system and chassis technology, its elegant design, uncompromising standards when it comes to quality of materials and workmanship and the wide variety of individualisation options available. Added to which, the new generation of the BMW iDrive control/operation system and cutting-edge innovations in the area of automated driving and parking systems further enhance the emotional richness of the driving experience.

The BMW i4 is the BMW brand’s first purely electric model focused squarely on driving dynamics from the outset. Initially only one model variant will be available from launch, being the first BMW M car with a locally emission-free drive system. The BMW i4 M50 performance model from BMW M GmbH uses one electric motor at the front axle and another at the rear to deliver system output of 400 kW and high-intensity driving pleasure – and has a range of up to 510 kilometres in the WLTP cycle.

Flexible vehicle architecture, higher level of overall coherence.

In line with the BMW Group’s ongoing second phase of transformation towards electric mobility, the development of the BMW i4 was based on a flexible vehicle architecture devised – from the outset, for the first time – for an all-electric drive system. The compact drive units have an elastic bearing in their respective axle subframes. The extremely slim high-voltage battery has a cell height of just 110 millimetres, is positioned low down in the vehicle floor and has a fixed connection with an aluminium shear panel and the front axle subframe. A centre of gravity up to 53 millimetres lower than that of the BMW 3 Series Sedan, even weight distribution, a torsionally stiff and weight-minimised body and optimised aerodynamics (C_d: 0.24), plus a long wheelbase and wide tracks, provide the perfect recipe for BMW’s familiar sporting ability and superb long-distance comfort.

Added to which, the vehicle concept offers a very BMW solution to the traditional clash between sportiness and long-distance ability: Efficient drive system technology and intelligent lightweight design enable smile-inducing dynamics and a long range without the need for disproportionately large and heavy batteries.

The integrated application of all powertrain and chassis components also helps give the BMW i4 a degree of design coherence its rivals cannot match. The BMW Group’s technological expertise and long experience in the development of extremely sporty premium cars imbue the BMW i4 with dynamic driving abilities extending far beyond the rapid straight-line acceleration typical of a powerful electric car. The result is effortless progress, even in challenging driving conditions, as well as precisely controllable handling.

Model-specific chassis technology and electric all-wheel drive deliver dynamic thrills.

The standard chassis technology of the BMW i4 comprises a double-joint spring strut front axle and five-link rear axle with bespoke tuning, lift-related dampers, electromechanical Servotronic steering, an integrated braking system and rear air suspension. Near-actuator wheel slip limitation optimises traction and directional stability in all road and weather conditions. This extremely fast-acting and precise system is fitted as standard on the BMW i4 and also teams up with electric all-wheel drive for the first time.

This combination gives the BMW i4 M50 exceptional dynamic poise during bursts of speed and under intense lateral acceleration. The drive torque control for both motors reacts notably faster and with far greater accuracy than would be possible with a transfer case positioned between the axles. 

Highly integrated and efficient drive system technology.

The fifth-generation BMW eDrive technology in the BMW i4 comprises drive units which bring together the electric motor, power electronics and transmission within a single housing. This highly integrated electric drive system topology gives a power density of up to 2.14 kW/kg and an exceptionally high efficiency factor. 

The motors work according to the principle of an electrically excited synchronous motor. The excitation of the rotor in the BMW i4 motors is not induced by fixed permanent magnets, but the precisely controlled feed-in of electric energy. The performance characteristics of the motors are defined by their considerable torque – on tap from pull-away and sustained over an extremely wide rev band. Demanding a large amount of power for more than ten seconds in the BMW i4 M50 triggers Sport Boost, which unfurls not only the drive system’s maximum output but also maximum system torque of 795 Nm. This enables the BMW M model to sprint from 0 – 100 km/h in 3.9 seconds. 

The sporty driving experience is accompanied by a model-specific drive sound delivering authentic feedback to movements of the accelerator. This gives the BMW i4 M50 an extremely energy-charged soundtrack. Plus, the optional BMW IconicSounds Electric enables integration of new sound variants created as part of a collaboration with film music composer Hans Zimmer.

Adaptive and individually adjustable recuperation.

Adaptive recuperation gives the efficiency and range of the BMW i4 an additional boost. Intelligently connected drive management means the intensity of the brake energy recuperation can be adapted to the road situation, as detected by data from the navigation system and the sensors used by the driver assistance systems. For example, when approaching a junction, recuperation power can be increased and energy fed into the high-voltage battery while harnessing the deceleration effect. On the open road, meanwhile, the coasting function can cut in, the i4 “freewheeling” with no drive power whenever the driver eases off the accelerator.

Alternatively, in driving position D, a high, medium or low Brake Energy Regeneration setting for all driving situations can be selected in the BMW iDrive menu. In driving position B, a high level of recuperation is activated automatically, generating the distinctive one-pedal feeling. Maximum recuperation power is 195 kW in the BMW i4 M50.

High-voltage battery with the latest battery cell technology.

Fifth-generation BMW eDrive technology also comprises a high-voltage battery with the latest battery cell technology. The gravimetric energy density of the lithium-ion battery has been increased by around 20 per cent once more in comparison with the battery in the current BMW i3. The gross energy content of the high-voltage battery is 83.9 kWh (net energy content: 80.7 kWh).

An integrated heating and cooling system for the interior, the high-voltage battery and the drive system – which operates using an exceptionally efficient heat pump function – comes as standard in the BMW i4. Anticipatory thermal management allows the operating temperature of the high-voltage battery to be optimised ahead of a stop at a fast-charging station, paving the way for rapid and efficient charging.

The Combined Charging Unit (CCU) of the BMW i4 has been designed to enable extremely flexible battery charging. DC charging is possible at up to 200 kW. For example, in a short mid-journey stop at a high-power charging station, the car’s range can be increased by as much as 140 kilometres (BMW i4 M50) within 10 minutes from a 10 per cent charge level. The BMW i4 model in South Africa is supplied complete with the BMW Charging Card, a Flexible Fast Charger for charging at up to 11 kW and a mode 2 charging cable.

Design: the visual expression of dynamism, elegance and sustainability.

The BMW i4 blends the customary sporting elegance of the brand’s coupés with the comfort of a four-door model and an injection of modern functionality. The stretched proportions and clear use of forms in its body design send out a message of exclusivity and the dynamic flair for which BMW is renowned. Blanked-off kidney grille, the battery technology in the floor area of the car and the sporty diffuser elements – which optimise the car’s aerodynamics – highlight their sustainability-friendly credentials.

Short overhangs, slim pillars, doors with frameless windows and a roofline that flows smoothly into the rear underscore a silhouette that very much fits the BMW coupé mould. Slim headlights, available as an option with BMW Laserlight, and the striking BMW kidney grille with its discreetly integrated camera, ultrasonic and radar sensors are the defining features of the front end. The BMW i4 M50 employs its own distinctive design features to underscore its performance-focused character. An M Carbon exterior package can be ordered as an option, while model-specific M Performance Parts are included in the Genuine BMW Accessory range.

The interior brings a driver-focused cockpit and ambience of premium luxury together with a generously sized, variable-use space. Acoustic glazing, pre-heating and pre-conditioning come as standard, as do sport seats and a sports steering wheel. The transmission selector lever, BMW Controller and function keys are positioned on a control panel in the centre console that exudes modern design. The large tailgate has an automatic opening and closing mechanism as standard. Load compartment capacity is 470 – 1,290 litres. An electrically extendable and retractable trailer tow hitch is available as an option, and the maximum permissible trailer load is 1,600 kilograms.

The BMW i4 offers class-leading individualisation options which accentuate its premium character. Seat heating and ventilation, Vernasca leather and BMW Individual leather trim variants, Sensatec and leather coverings for the instrument panel, the M Sport package Pro, a glass slide/tilt sunroof, ambient lighting and the Harman Kardon Surround Sound System all play their part in enhancing driving pleasure and comfort.

Premiere for a new generation of the BMW iDrive control/operation system.

The new generation of the iDrive display and control/operation system fitted for the first time in the BMW i4 extends the interaction between driver and vehicle into natural dialogue. It is based on the new BMW Operating System 8 and has been designed with a clear focus on the touchscreen functionality of the BMW Curved Display and spoken communication with the extensively upgraded BMW Intelligent Personal Assistant. The BMW Curved Display fully digital screen grouping brings together a 12.3-inch information display and a 14.9-inch control display behind a glass surface angled towards the driver. The digital Intelligent Personal Assistant has gained additional skills and uses a new graphic to communicate with the vehicle’s occupants.

The three-zone automatic climate control system fitted as standard in the BMW i4 uses nanofibre filter technology to purify the air inside the car and is now controlled via a touchscreen display. Temperature is adjusted using the intelligently coordinated activation of airflow, seat heating and steering wheel heating. Remote Software Upgrades keep the car’s software up to date. The cloud-based navigation system BMW Maps ensures fast and precise route planning which also factors in mid-journey stops to charge the battery. And the BMW i4 also offers data transmission using 5G.

Wide variety of driver assistance systems.

Some 40 assistance functions are fitted as standard or available as options to provide safe and comfortable driving and parking. Highlights include Active Cruise Control with automatic Speed Limit Assist, route monitoring, and the Steering and Lane Control Assist.

Front-collision warning, Speed Limit Info, Lane Departure Warning, Park Distance Control and the Reversing Assist Camera are fitted as standard. Available as options are Parking Assist with Reversing Assist, and Parking Assist Plus including Surround View and Remote 3D View.

Flexible manufacturing at BMW Group Plant Munich, vehicle and battery cell production using 100 per cent green energy, controlled procurement of raw materials.

The BMW i4 is produced as part of a flexible manufacturing set-up at BMW Group Plant Munich on an assembly line shared with models with combustion engines and plug-in hybrid drive systems. 100 per cent green energy is used for both vehicle production and the manufacture of battery cells.

The BMW Group procures the cobalt and lithium required for these high-voltage batteries from controlled sources and then delivers it to the battery cell suppliers. The design principle for the electric motors allows the use of rare earth metals to be avoided in the drive system rotors. A high proportion of secondary raw materials and recycled materials helps to reduce the quantities of resources used in production of the BMW i4.

Munich. The future of driving pleasure is electric, locally emission-free – and characterised by a typically BMW sporting flair expressed not only in dynamic talent, but also through an emotionally rich aural experience. BMW IconicSounds Electric brings an unmistakable sound portfolio to BMW models powered by a fully electric or plug-in hybrid drive system. The collaboration between composer and curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the BMW Group, has produced a distinctive driving sound which customers will soon be able to experience in a version developed specially for electric BMW M cars. “Every BMW has its own character, which is reflected in the sound it makes,” says film music creator and Academy Award winner Zimmer. “So for the electrically driven BMW M models we have developed a driving sound which accentuates their emotional driving experience particularly vividly and ensures their performance can be felt with even greater intensity.”

Hans Zimmer had previously been involved in the development of an inspiring ready-to-drive sound for electrically powered BMWs which instils a sense of excitement at the prospect of electric driving when the Start/Stop button is pressed. The latest chapter in this collaboration covers drive sounds for the BMW iX and BMW i4, including a differentiated sound for the M-specification version of the BMW i4.

While the hush of electric driving offers an unprecedented level of comfort, the driving experience loses a degree of emotionality. This is where BMW IconicSounds Electric steps in to put smiles on the faces of customers keen to experience Sheer Driving Pleasure with all the senses. In the future, electric driving pleasure will be enhanced by acoustic feedback to every movement of the accelerator. Like the on-board driving modes selectable at the touch of a button, the driving sound also takes its cues from the driving situation at hand and the driver’s personal preferences. In the basic setting, BMW IconicSounds Electric employs a strikingly transparent timbre with spherical components to convey the basic character of an electrically driven BMW brand model. An immersive and pleasant atmosphere is created initially in the BMW i4 in COMFORT mode. But when the driver steps on the accelerator, the direct relationship between how the car is being driven and the sounds it makes is immediately revealed: the sound experience deepens as load and speed increase. In SPORT mode, in particular, the car’s aural spectrum is more dominant and powerful, the sound providing a constant commentary on the driving situation. Drive system processes are registered within milliseconds and acceleration, load changes or recuperation given a suitable acoustic accompaniment. Only when the vehicle is travelling in ECO PRO mode is the acoustic feedback reduced to nothing. Here, the silence of the drive system underscores the driver’s decision to adopt an ultra-efficient driving style.

In the version developed specifically for electrified BMW M models, the drive sound of the BMW i4 is charged with extra energy. Added to which, the differentiation between COMFORT and SPORT mode is especially strong. Overall, the drive system note displays a less harmonious but engagingly rousing and technical sonic profile. Acceleration sparks a rich intensification of the soundtrack’s development, authentically reflecting the car’s performance character. “When you press the pedal of an M car, you suddenly get goosebumps all over your body,” says sound designer Renzo Vitale. “We translated this feeling into a drive sound that expresses a fusion of superior power and flowing energy.”

Hans Zimmer and Renzo Vitale had already co-developed the driving sound for the BMW Vision M NEXT revealed in 2019 and the BMW Concept i4 presented the following year. Numerous learnings from this creative process have now been channelled into the design of the sound for future series-produced vehicles.

The new drive sounds developed as part of the collaboration with Hans Zimmer are expected to feature in the BMW i4 and BMW iX over the course of 2022. IconicSounds Electric comes as standard in the BMW iX and can be specified as an option for the BMW i4. In cars with earlier build dates, the new sounds can be imported retrospectively via Remote Software Upgrade, should the customer wish. The new spectrum includes one ready-to-drive sound and one stop sound, plus a driving sound which will be made available in the relevant version for BMW models and BMW M cars with electrified drive system.

Munich. At today’s BMW Group Annual Conference the upcoming BMW i4 was revealed. “With its sporty looks, best in class driving dynamics and zero local emissions, the BMW i4 is a true BMW. It makes the heart of the BMW brand now beat fully electric,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

The BMW i4 is a fully electric 4 door Gran Coupé and will enter the market during the course of 2021, including a BMW M Performance model. Its refined balance of BMW typical sportiness, comfort and sustainable performance are unique in its segment.

The BMW i4 model line will be available in different versions covering ranges of up to 590km*. With a power output of up to 390kW, the BMW i4 can accelerate from zero to 100km/h in around 4 seconds.

First pictures, sketches, footage and video can be found attached to this media information.

Full details on the BMW i4 will be released over the next weeks.

_{* preliminary manufacturer estimate.}

Munich. BMW i is preparing to launch the next generation of solely electrically powered models. Three of the brand’s electric models are currently going through a key phase of their series development process at the BMW Group’s winter test centre in Arjeplog, Sweden. Together with the BMW iX3 already due to go on sale next year, the BMW i4 and the BMW iNEXT, being brought to market in 2021, are also completing an intensive test programme. Within the framework of comprehensive vehicle testing, their drive and suspension components are being put to the test under extreme weather and road conditions. The testing area situated at the edge of the Arctic Circle provides the ideal requirements for this purpose. On the icy surfaces of frozen lakes, on snow and in the bitter cold, the electric motors, the high-voltage batteries and the power electronics of BMW eDrive technology as well as the suspension control systems are demonstrating their high level of performance and reliability.

The latest chapter of the BMW Group electrification strategy will be heralded by a Sports Activity Vehicle. Starting next year, the BMW iX3 will already feature the fifth generation of BMW eDrive technology for the first time. An exceptionally powerful electric motor and a high-voltage storage unit featuring state-of-the-art battery cell technology facilitate purely electric driving pleasure in a new dimension. With a range of over 400 kilometres* and the possibility to use DC charging stations with a capacity of 150 kW to charge its battery, the first all-electric SAV is ideally suitable for day-to-day use and long-distance travel. The BMW iX3 will be the first model produced for the entire global market by the BMW Brilliance Automotive Joint Venture at the Chinese production location in Shenyang.

The BMW i4 delivers locally emission-free driving pleasure combined with outstanding sportiness. The four-door coupe positioned in the premium midrange segment combines a dynamic design with inspiring performance and a high level of ride comfort. Fifth-generation BMW eDrive technology featured by the BMW i4 facilitates a range of over 600 kilometres*. Moreover, the electric motor’s spontaneous power development can be utilised above all to achieve a dynamic driving experience. The BMW i4 sprints from a standstill to 100 km/h in a mere 4 seconds and reaches a top speed of over 200 km/h. The BMW i4 will be produced at the BMW Munich plant starting 2021.

With the proportions and dimensions of a luxury Sports Activity Vehicle, a fifth-generation electric drive unit and systems for highly automated driving, the BMW iNEXT embodies the future of driving pleasure in a particularly comprehensive way. As the BMW Group’s future modular construction system, it combines the latest innovations in the areas of design, automated driving, connectivity, electrification and services (D+ACES) defined by the NUMBER ONE > NEXT corporate strategy. BMW eDrive ensures a range exceeding 600 kilometres*. Furthermore, the car is equipped with the latest connectivity features and designed for Level 3 automated driving. The BMW Group’s new technology flagship will be produced at the BMW Dingolfing plant as from 2021.