Outstanding performance, fascinating luxury and a confident appearance characterise the BMW M8 Competition Coupé (combined fuel consumption: 11.0 l/100 km according to WLTP; combined CO2 emissions: 239 g/km), the BMW M8 Competition Cabriolet (combined fuel consumption: 11.2 l/100 km according to WLTP; combined CO2 emissions: 244 g/km) and the BMW M8 Competition Gran Coupé (combined fuel consumption: 10.7 l/100 km according to WLTP; combined CO2 emissions: 243 g/km). Design modifications and optimised operation.

The new edition of the BMW M8 Competition, which is available in three body versions, is particularly popular with additions to the range of exterior colours and the M alloy wheels. Additional possibilities for individualising the appearance are provided by the M lights Shadow Line, which are available for the first time for the luxurious high-performance sports cars. Full leather Merino/Alcantara in the new Black/Sakhir Orange colour variant provides fresh impulses in the interior. In addition, the operating comfort is increased by the 12.3-inch touch display of the BMW iDrive operating system.

Fresh impetus for the presence of BMW M GmbH in the luxury segment.

The BMW M8 Competition Coupé, the BMW M8 Competition Cabriolet and the BMW M8 Competition Gran Coupé together mark the top position in the model range of BMW M GmbH, which has a strong presence in the luxury segment with this model series. With their independent body concepts, the three top models each embody an individual expression of M of typical performance in the prestigious competitive environment of luxury sports cars.

Their central common feature is the drive and chassis technology designed for an extremely emotional driving experience. Power for outstanding performance is provided by a V8 engine with M TwinPower Turbo technology, which mobilises a maximum output of 460 kW and a maximum torque of 750 Nm. Due to its typical M high-speed character, the engine develops high drive torque over wide load ranges, which is optimally placed on the road via an 8-speed M Steptronic transmission with Drivelogic and the M xDrive all-wheel drive system. Their precise coordination enables exciting sporty driving manoeuvres, such as accelerating from a standstill to 100 km/h in just 3.2 seconds (BMW M8 Competition Coupé and BMW M8 Competition Gran Coupé) or 3.3 seconds (BMW M8 Competition Cabriolet).

A chassis technology developed with racing know-how and tailored to each model guarantees the characteristic harmony of dynamics, agility and precision in driving behaviour of BMW M Automobile in every situation. The experience gained during the development of the BMW M8 GTE racing car was also used.

Eight new exterior colours, premiere for M luminaires Shadow Line.

Powerful shapes, generous, elegant surfaces, aerodynamically optimised lines and M-specific design features that are geared to the functional requirements of a high-performance sports car characterise the unmistakable appearance of the BMW M8 Competition Coupé, the BMW M8 Competition Cabriolet and the BMW M8 Competition Gran Coupé. The clear surface design of the exterior is now particularly intensively underlined by new exterior colours. The update in the body painting program includes eight variants available for the first time for the three models.

The new range includes the exterior colours Skyscraper Grey metallic, Brooklyn Grey metallic and Isle of Man Green metallic as well as the BMW Individual paint finish Tanzanite Blue metallic. In addition, four new variants of the particularly high-quality Frozen finishes are available, which impressively highlight the modern design language of the BMW M8 models with their silk-matte finishes. The BMW Individual special finishes Frozen Pure Grey metallic, Frozen Deep Grey metallic, Frozen Deep Green metallic and Frozen Tanzanite Blue metallic are also available.

The BMW Laser Light with adaptive cornering light and glare-free main beam assistant BMW Selective Beam provides optimized visibility in different weather conditions and driving situations as standard. As an option, they are now also available as M lamps Shadow Line for the new edition of high-performance sports cars. The dark design of the inserts and chrome elements inside the headlamps, in combination with the high-gloss black frame of the BMW kidney as standard, contributes to a particularly striking and sporty look on the front of the vehicle.

New 20 inch M light alloy wheels in star-spoke design.

The chassis technology of the new BMW M8 models includes electronically controlled shock absorbers and an electromechanical M Servotronic steering system, as well as an integrated brake system that enables the display of two pedal characteristics. This allows the rider to choose between a comfort-oriented and a sporty-direct pedal feeling. As an alternative to the standard M Compound brake system, an optional M Carbon ceramic brake is available.

The DSC (Dynamic Stability Control) driving stability system allows the driver to activate the M Dynamic Mode, which allows greater wheel slip. In combination with the rear-wheel-driven design of the M xDrive, particularly sporty driving maneuvers including controlled drifts can be experienced. The standard equipment also includes 20-inch M light alloy wheels equipped with high-performance tyres in the sizes 275/35 R 20 front and 285/35 R 20 rear. Other M light alloy wheels in the same format are available as special equipment, including a new variant in star-spoke design and in bicolor black/grey version.

M sports seats and M Carbon bucket seats in new leather/Alcantara variant.

The interior of the new BMW M8 models combines a typical M cockpit design with modern luxury. The standard BMW Head-Up Display offers M-specific displays. The Setup button on the center console allows direct access to the settings for the engine, damper, steering, M xDrive and brake system. Two variants of the individually created M Setup can be permanently stored together with the preferred settings for the drive sound, the gearshift characteristic, the driving stability control and the Auto Start Stop function. They can then be accessed by pressing one of the two M buttons on the steering wheel. In addition, the M Mode button on the centre console can be used to control the driver assistance systems as well as the displays in the instrument cluster and the head-up display. You can select the settings ROAD, SPORT and TRACK.

The standard M sports seats also support the intensive driving experience in the high-performance sports car. The optionally available M Carbon bucket seats create an unadulterated racing feeling for the driver and passenger. With their structure-based design, visible carbon fiber reinforced plastic (CFRP) surfaces, integrated headrests, openings in the backrests and side cheeks and guides for multi-point seat belts, they combine racing functionality with long-distance comfort and luxurious workmanship. They are heated and also offer electrical adjustment options, an illuminated “M8” lettering on the headrests and a memory function on the driver’s side.

In combination with the M Sports seats and the M Carbon bucket seats, a full-leather Merino/Alcantara trim is standard on board the new BMW M8 Competition models. It is now also available for the first time in the colour combination Black/Sakhir Orange. In addition, the black Alcantara dimensions in all versions of this equipment are now being extended to the instrument panel and the upper areas of the door sills.

Optimised operating comfort thanks to 12.3-inch control display.

The BMW Live Cockpit Professional is also part of standard equipment in the BMW M8 Competition Coupé, BMW M8 Competition Cabriolet and BMW M8 Competition Gran Coupé. It includes a control display whose screen size has now grown from 10.25 to 12.3 inches. The touch function of the large on-board monitor allows a particularly fast, comfortable and intuitive operation of numerous vehicle functions.

The BMW Live Cockpit Professional includes the online navigation system BMW Maps and the BMW Intelligent Personal Assistant. In addition, the standard equipment with the Driving Assistant, the Parking Assistant including reversing assistant, the telephony with wireless charging and the Harman Kardon Surround Sound System underlines the exclusive character of the new BMW M8 Competition models.

Munich. With yet another new sales record, the BMW M GmbH continued to grow also in the 2020 fiscal year. Despite the effects of the Corona pandemic on the market, it was possible to increase the number of BMW M automobiles sold by 6% to 144,218 units. Thanks to this result, the subsidiary company of the BMW Group with the status of an independent company has significantly strengthened its market leadership within the competitive environment first gained in 2019. “The fact that we were able to conclude this exceptionally challenging year with yet a further record is great validation of our consistent growth strategy,” says Markus Flasch, chairman of the board of the BMW M GmbH. “We can be particularly proud of the fact that we were able not only to defend our market dominance as the most successful provider of performance and high-performances automobiles, but also to have even expanded it.”

The further increase in sales figures was due, inter alia, to the successful market launch of the models BMW X5 M and BMW X6 M. With V8 power units delivering up to 460 kW, BMW M automobiles from the Sports Activity Vehicle and Sports Activity Coupe segment offer a particularly characteristic high-performance experience. Likewise, the special edition model BMW M2 CS, which serves as the basis for a new competition vehicle from BMW Motorsport, has also received a positive response. In the high-performance model sector alone, it was possible to increase the number of worldwide deliveries by 4% vs. the year 2019.

Moreover, it was predominantly the performance automobiles developed for the new BMW 3 Series and the new BMW 4 Series that helped boost the sales of the BMW M GmbH so decisively. With powerful straight six-cylinder petrol and diesel power plants, specific suspension tuning and stand-alone design features, the top-of-the-range offer for the BMW 3 Series Sedan, the BMW 3 Series Touring and the BMW 4 Series Coupe also guarantees that characteristic M experience in the premium mid-range segment, coupled with unrestricted suitability for everyday use and long distances.

Growing demand in all relevant markets.

Technology transferred from motor racing, precisely coordinated features in the areas of drive systems, suspension, aerodynamics, interior design and operation as well as the resulting authentic character of BMW M automobiles, create a fascination, which continued in 2020 to captivate an increasing number of performance-oriented customers throughout the world. For example, in the USA, the most important market for BMW M automobiles, as well as in China, new records were achieved. In both Russia and Korea, it was possible to increase sales by more than 60 percent, and in Italy by 47 percent. And in the UK, too, the number of vehicles delivered exceeded our expectations. “We notice a steadily growing demand in all relevant markets for BMW M automobiles,” explains Thomas Felbermair, head of Sales and Marketing at BMW M GmbH. “Because of this and thanks to the engagement of our strong dealer network, we have been outstandingly successful in coping with the challenges posed by the pandemic.”

Ready to go: BMW M5 CS, BMW M3 Sedan and BMW M4 Coupe.

Looking towards the future, the initial focus shifts to the world premiere of the BMW M5 CS, which will take place in January 2021. A special edition of the BMW M5 will then be available for the first time – with outstanding performance and exclusive motorsport characteristics. Following that, the main focus will be on the market launch of the new BMW M3 Sedan starting in March 2021 and the new BMW M4 Coupe. The two high-performance automobiles represent the essence of that unmistakable M feeling. Immediately after their world premiere, the new model generation aroused keen interest around the globe.

In future, the wishes of the M Community will be fulfilled by extraordinary diversity: Each variant with classic manual shift will be complemented by a Competition model featuring an 8-speed M Steptronic transmission with Drivelogic. Moreover, in the summer of 2021, the four-wheel drive system M xDrive will be added for the first time to the drive portfolio for the BMW M3 and the BMW M4. And the BMW M4 Convertible will also be launched in time for the warm season. On the other hand, the first BMW M3 Touring is still undergoing the series development process.

A glance into the future: continued growth, new M feeling through electrification, and an anniversary. 

“It is remarkable that it was possible to achieve the new sales record even before the launch of our most important models,” says Markus Flasch. “The new BMW M3 and BMW M4 generation offers us the promise of dynamic growth in 2021 as well.” Moreover, he now also looks forward to presenting a completely new manifestation of the distinctive M feeling. Electrification will provide the basis for this. During the year 2021, the BMW M GmbH will be presenting an electrically powered performance automobile for the first time.

With this setting of agenda with which the “Power of Choice” strategy has been realised within the model range of the BMW M GmbH, and an exceptionally strong product range, the company is heading full of optimism for the forthcoming anniversary year. 2022 will be the year in which the BMW M GmbH celebrates 50 years of its existence. Markus Flasch has already announced “a year full of surprises”: “If I mention the keyword special edition models, it should be clear what our customers can look forward to during the anniversary year.”