Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars – rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterised by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 190 kW, the second, a combustion engine-powered MINI JCW with 170 kW. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicle's bodywork lands a bold first impression in a vivid yellow and silver finish – a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance. 

At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fibreglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back – simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.

The car resembles a mobile surf shop. An example of the thoughtful functionality is the fibreglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.

The fibreglass dashboard transfers the technology of surfboard construction into the automotive sector.

The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture – one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior: Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The five-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash – lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
In collaboration with the MINI design team, BMW Group subsidiary Designworks provided creative impetus with unconventional ideas for the project. Deus’ Creative Director Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the unique cars – led by Matt Willey – and complemented the work – an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2023.” – Carby Tuckwell, Deus Co-Founder and Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2023 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands – precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

Munich/Shanghai. This year's Auto Shanghai has plenty in store for MINI fans. From icons such as the MINI Cooper 3-Door and the Cooper 5-Door all the way to the newest member of the MINI family, the MINI Aceman, MINI enthusiasts can admire the full range of the brand's product portfolio from 23 April to 2 May.

This year’s focus is on the MINI John Cooper Works sub-brand. A racing-oriented area, entirely in red, imbues the high-performance segment with its unique dynamic. It unmistakably reflects the brand's motorsport DNA.

MINI John Cooper Works: Born on the racetrack, raised on the streets .
In its motor show appearance, MINI is particularly highlighting the new generation of John Cooper Works models. At the same time, it is honouring the brand's motorsport history. A classic Mini that was used in the legendary Monte Carlo Rally will be displayed in the highlight area. Additionally, the MINI John Cooper Works Pro, which won its class at the legendary 24 hours race on the Nürburgring last year, will be displayed.

John Cooper Works now also fully electric.
MINI is presenting the first two fully John Cooper Works models. With the MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, racing enthusiasts now have the choice between two fully electric high-performance models for the first time. Through their powerful electric powertrains, they embody MINI's ongoing pursuit of performance and innovation. The electric boost function provides an additional 20kW of power, giving the models an especially high-performance drive.

MINI John Cooper Works Aceman. 
The MINI JCW Aceman combines electric high performance with creative use of space. The progressive design of the newest member of the MINI family transports the brand's core idea into the present: maximising the interior space within a minimum footprint, combined with an innovative drive concept.  The John Cooper Works variant of the MINI Aceman achieves a top speed of 200 km/h and sprints from 0 to 100 km/h in just 6.4 seconds. Visitors can once again interactively experience the MINI Experience Modes around the all-electric MINI John Cooper Works Aceman. The focus here is on the new John Cooper Works Mode, which exclusively transfers MINI's motorsport DNA into the JCW models.

The MINI John Cooper Works Electric and the MINI John Cooper Works Aceman models have not been confirmed for the South African market. 

The MINI John Cooper Works Countryman ALL4: Sporty Performance meets thoughtful comfort.
The largest member of the John Cooper Works family, the MINI JCW Countryman ALL4 in traditional British Racing Green reminds of the brand's motorsport history and stands out with its impressive interior space. The generous rear-seat legroom in the model provides passengers in the back with ample space. The versatile luggage compartment creates more room for a sporty adventure.

Also on display: the MINI Cooper Convertible.
As the most emotional model in the MINI family, the MINI Cooper Convertible is celebrating its motor show premiere at Auto Shanghai 2025. The open four-seater embodies MINI's openness and is therefore fully in line with its 'Always Open' philosophy. Thanks to the powerful four-cylinder petrol engine and the open-top roof, the MINI Cooper Convertible S provides an unmistakable open-air driving experience.

At Auto Shanghai 2025, MINI fans also can take a look at the new MINI JCW Lifestyle Collection, which will be presented alongside a MINI JCW Countryman ALL4. The JCW Lifestyle Collection brings MINI's racing passion into everyday life.

The fifth generation of the MINI Cooper stands for simplicity at its charismatic best. Typical MINI proportions evoke the brand's history. Together with the striking front grille, they give the new model its distinctive face. Minimalist design, digital innovations and an immersive user experience are the hallmarks of the interior.

Within the new model family, MINI designates the performance levels of its petrol engines for the MINI Cooper using the letter C and for the performance-enhanced model using the letter S. The attractive powertrain portfolio of the new three-door MINI is thus complemented by two efficient petrol engines with a choice of three or four cylinders. The brand's iconic go-kart feeling is brought to the road in the new generation MINI. The MINI Cooper's minimalist design is a combination of traditional brand values and impressive clarity.

MINI Cooper SE

The all-electric MINI Cooper SE stands for emission-free mobility and urban driving pleasure.

With 160 kW and 330 Nm of maximum torque, the MINI Cooper SE is way out in front with zero emissions, especially with its ability to sprint from 0 to 100 km/h in 6.7 seconds. The high-voltage battery installed in the MINI Cooper SE with an energy content of 54.2 kWh enables a range of up to 402 kilometres as determined in the WLTP test cycle. To give your MINI a particularly sporty look it can be ordered in John Cooper Works Trim. With many details the equipment variant emphasises the brand's motorsport genes – achieved through numerous racing successes, including three victories at the Monte Carlo Rally in the 1960s.

Prices in South Africa start at: 

All prices include 15% VAT and exclude CO2 tax, where applicable. 

Munich. Just in time for the Paris Motor Show from 14 October to 20 October, MINI is presenting two new top models. Both the MINI John Cooper Works Electric and the MINI John Cooper Works Aceman offer up to 190 kW, along with compelling acceleration and top speed figures to underline the claim to leadership in their vehicle class. The vehicle architecture of the all-electric MINI models is perfectly suited to the consistently performance-oriented characteristics of the John Cooper Works models. The MINI 3 door sprints from 0 to 100 km/h in just 5.9* seconds, while the MINI John Cooper Works Aceman reaches 100 km/h from a standing start in 6.4* seconds. Both models have a top speed of 200* km/h and system torque of 350 Nm. The high-voltage batteries, each with an energy content of 54.2 kWh (gross), provide the MINI John Cooper Works Electric with a range of up to 371* kilometres determined in the WLTP test cycle and up to 355* kilometres for the MINI John Cooper Works Aceman.

"With the new all-electric MINI John Cooper Works models, we are bringing the legendary performance and driving dynamics of MINI into a completely new era. We are combining the tradition and character of the MINI brand with the latest technology to create a unique driving experience that will thrill our customers”, says Stefan Richmann, Head of MINI.

With the development of the new fully electric models, MINI John Cooper Works is following a long racing tradition. More than six decades ago, the sports car designer John Cooper developed an extremely sporty version of the classic Mini, which quickly achieved considerable success on racetracks and rally courses. Its legendary status was cemented by three overall victories at the Monte Carlo Rally in the 1960s. Most recently, a prototype based on the new MINI John Cooper Works demonstrated the brand's engineering prowess by winning its class at the Nürburgring 24-hour race.

Maximum performance thanks to innovative motorsport technology.
John Cooper Works transfers successful expertise from the racetrack to the road. In the all-electric models of the new MINI family, this includes an innovative electric boost function for impressive strong power delivery.
The driver activates the go-kart mode by pressing the boost paddle on the sport steering wheel. An additional 20 kW of electric power is then available for overtaking manoeuvres and performance-boosting acceleration. This provides unique high-acceleration driving fun.

John Cooper Works-specific suspension settings maximise the go-kart feeling and ensure agile handling. High performance, high grip tyres are standard on both models. A powerful braking system in Chili Red with white JCW logo ensures precise and safe deceleration even in demanding driving situations.

Emphasis on sporty design and optimised aerodynamics.
The focus on top performance is underlined on the outside by the particularly clear design language of the fully electric MINI John Cooper Works models. The red, white and black John Cooper Works logo is reminiscent of the chequered flag in motorsport and adorns the octagonal front grille in high-gloss black. As a welcome projection from the exterior mirrors, the illuminated logo greets the driver even before he gets into the car.

The daytime running lights of the MINI LED headlights feature horizontal bars in JCW Signature and enhance the expressive look of the performance-enhanced model. Black side skirts, aeroblades at the level of the C-pillar and the accentuated rear spoiler optimise the aerodynamics. Red vertical reflectors and diffusers contrast with the black rear apron.

A contrasting roof in Chili Red or a John Cooper Works-specific multi-tone roof with a red and black gradient can be used to enhance the sporty design. Aerodynamically optimised wheel designs are available exclusively for the all-electric MINI John Cooper Works Electric in 18-inch and in 19-inch size for the MINI John Cooper Works Aceman.

Racing-inspired interior.
The purist design of the interior echoes the JCW-specific colour scheme. A black and red pattern adorns the knitted surface of the dashboard. When the ambient lighting is switched on, the light graphics illuminate the panoramic roof as an exclusive feature. The JCW driver and front passenger seats are upholstered in black synthetic leather with multicoloured knitted fabric at the shoulders and red accent stitching.

The high-resolution OLED display with a diameter of 240 mm summarises all relevant vehicle data. The driver and front passenger can access air conditioning, media, phone and navigation settings via the central instrument. The new MINI Experience Modes allow the ambience in the interior to be customised.

Advanced assistance systems.
Innovative assistance systems in the new, all-electric John Cooper Works models also support the driver when not driving in sporty mode. Automatic speed and distance control make driving in everyday traffic situations even more comfortable. On the road, the MINI Navigation package optionally provides support with 3D visualisation and Augmented View displays the current traffic situation, provides information about parking options including digital payment options, and much more besides. Extensive assistance functions increase safety by supporting steering and lane keeping as part of the comprehensive Driving Assistant Plus package.

Parking Assistant Professional uses twelve ultrasonic sensors and four surround view cameras to detect suitable parking spaces and automatically initiate parking manoeuvres if required.

* Performance data provided is provisional.

Both the MINI John Cooper Works Electric and the MINI John Cooper Works Aceman are not yet confirmed for South Africa. 

MINI is set to make a thrilling appearance at this year's Goodwood Festival of Speed, showcasing two John Cooper Works models that are sure to excite enthusiasts.  

Making its debut is the completely new and never-before-seen MINI John Cooper Works E PROtotype, the first ever electric John Cooper Works model. 

This groundbreaking electric vehicle will be driven by none other than Charlie Cooper, adding to the excitement of the legendary hillclimb.

In addition, MINI will present the petrol-powered next-generation MINI John Cooper Works PROtotype #317. The car that triumphed in its class at this year's 24 Hours of Nürburgring race and was prepared by Bulldog Racing from Nürburg.

In celebration of the Mini Cooper S's historic victory at the 1964 Rallye Monte Carlo 60 years ago, both racecars boast a unique camouflage designed by the MINI Design Team, featuring the iconic “37” logo. This emblem honours MINI’s rich motorsport heritage and commemorates this significant milestone.

Both models will have their official premieres this spring, offering a glimpse into the future of performance for the iconic brand.

Munich. The MINI John Cooper Works E PROtotype marks a significant milestone as the first-ever electric MINI John Cooper Works model. Featuring a striking design and advanced electric powertrain, this prototype embodies MINI's commitment to innovation and electromobility.

Celebrating its world premiere later this year, the MINI John Cooper Works E represents a bold move in MINI's evolution, combining the brand's rich heritage with cutting-edge technology. The future John Cooper Works lineup will include both petrol and all-electric models.

In a nod to MINI’s historic victory of the Mini Cooper S at the 1964 Rallye Monte Carlo 60 years ago, the racecar features a distinctive camouflage designed by the MINI Design Team, and the “37” logo, commemorating this milestone achievement. This emblem serves as a homage to MINI’s rich motorsport tradition.

The dynamic premiere at the Goodwood Festival of Speed offers a glimpse of the future of high-performance electric vehicles, showcasing MINI's iconic design and engineering prowess. Fans and automotive enthusiasts alike can expect an unforgettable showcase of the MINI John Cooper Works E PROtotype’s capabilities as it tackles the challenging hill climb.

The Goodwood Festival of Speed is being held over four days from 11-14 July 2024.

Munich. With 160 kW and 330 Nm of maximum torque, the MINI Cooper SE is way out in front with zero emissions, especially with its ability to sprint from 0 to 100 km/h in 6.7 seconds. The high-voltage battery installed in the MINI Cooper SE with an energy content of 54.2 kWh enables a range of up to 402 kilometres as determined in the WLTP test cycle. To give your MINI a particularly sporty look it can be ordered in John Cooper Works Trim. With many details the equipment variant emphasises the brand's motorsport genes – achieved through numerous racing successes, including three victories at the Monte Carlo Rally in the 1960s.

“The all-electric MINI Cooper SE in the new John Cooper Works Trim combines a passion for iconic design, legendary performance and sustainable mobility. It is the epitome of efficiency and driving pleasure”, says Stefanie Wurst, Head of the MINI brand.

Individual front and rear design with a motorsport look.

The new John Cooper Works logo, which is characterised by clear outlines, stands out particularly well with its traditional red, white and black colour scheme and the symbolised chequered flag on the octagonal front grille. The powerful appearance of the MINI Cooper SE in JCW Trim is achieved, among other things, by 18-inch wheels in Lap Spoke 2-tone design with ten spokes each and JCW brake callipers in eye-catching red. Bonnet stripes on the body emphasise the sporty character.

As standard the MINI Cooper SE in JCW Trim includes striking diffusers at the front and rear. The radiator grille surround and logo are finished in high-gloss black. Visual highlights include the contrasting roof and the mirror caps in Chilli Red.

The MINI LED headlights have individual light signatures. With the selected JCW signature, the front lights only show two horizontal stripes as daytime running lights and emphasise the minimalist design of the new MINI Cooper SE. The graphics of the matrix rear lights underline the width of the rear of the vehicle.

Racing-inspired interior.

The JCW seats combine synthetic leather with red stitching and multi-coloured knitted material in the shoulder section. The black and red colour concept is continued on the 2d-knit covering the interior of the door and the dashboard – the passenger side of which is adorned with the JCW-specific pattern in style of a chequered flag.

The central, high-resolution OLED display with a diameter of 240 mm bundles vehicle-related data and provides information on navigation, media, telephone and climate settings. With the MINI Experience Modes, it offers new possibilities for individualisation. These include the John Cooper Works-inspired GO-KART Mode, which colours the display and interior lighting anthracite red. In addition to the special GO-KART sound, the optimised throttle response of the accelerator pedal in this mode enhances the sporty driving experience.

New driver assistance systems and efficient charging.

With 12 ultrasonic sensors and four surround cameras, Parking Assistant Plus simplifies parking and identifies free parking spaces. The advanced EXPLORE Mode offers a unique solution for this vehicle segment: it allows parking via smartphone without the driver having to sit in the MINI.  A significant plus in convenience when parking space is tight at the side.

Fast charging with direct current is possible with up to 95 kW. This means that the battery can be charged from 10 per cent to 80 per cent in just under 30 minutes at a quick-charging station. The high-voltage battery is charged with 11 kW using alternating current. When navigation is activated, the high-voltage battery of the MINI Cooper SE is prepared to the ideal temperature for efficient charging depending on the weather conditions. The advantage: a significantly shorter charging time, especially at low outside temperatures.

Munich. Following the positive feedback on the unique specimen presented in summer 2022, MINI is now going ahead with a small series of the all-electric MINI Cooper SE Convertible, which represents another big step in the direction of electric mobility. The world's first locally emission-free premium convertible in the small car segment shortens the transition period to the introduction of the next-generation all-electric model family. From April 2023, the MINI Cooper SE Convertible will be available in Europe in a limited number of 999 vehicles. 

"Three years ago we launched the all-electric MINI Cooper SE, and today one in five MINIs sold in Europe is an all-electric MINI. This success has spurred us to implement the small series of the MINI Cooper SE Convertible within only a few months. I'm delighted that we can offer 999 MINI customers an extraordinary and exclusive open-air go-kart feeling," says Stefanie Wurst, Head of the MINI Brand.

The MINI Cooper SE Convertible is available in Enigmatic Black and White Silver. Door handles, side scuttles and the surrounds of the front and rear lights are finished in Resolute Bronze. The MINI logos and the model lettering feature in elegant Piano Black to match. The E logo familiar from the MINI Cooper SE is found on the front apron and on the rear, thereby visually underlining locally emission-free driving fun.

Further edition-specific equipment details also adorn the door sill trims and side scuttles and the "1 of 999" lettering emphasises the exclusive character of the limited edition open-air MINI.

MINI takes on a pioneering role with the edition-specific alloy wheels. The 17" cast alloy wheels in Electric Power Spoke 2-tone design are made of 100 percent secondary aluminium. The combination of green electricity during production and the use of the secondary raw material can significantly reduce CO2 emissions compared to conventional manufacturing processes.

Extensive interior equipment with MINI Electric Design features.
The sports seats are in MINI Yours Leather Lounge design and feature seat heating and adjustable thigh support. The multifunctional sports leather steering wheel in Nappa leather finish contributes to the fun-to-drive atmosphere and stylish driving comfort and can also be heated. In the lower steering wheel spoke, the MINI Electric Badge highlights the limited character of the all-electric convertible. The exclusive Piano Black surfaces, which can be stylishly set off by the ambient lighting, also contribute to the car’s exclusive status. The design of the interior emphasises the fully electric character of the open-top four-seater with yellow colour accents, such as the yellow start-stop toggle switch. 

In addition to numerous other features, the high-quality equipment is complemented in the cockpit by the eDrive services familiar from the MINI Cooper SE. These provides the driver with information on current energy consumption, range, and tips for an economical driving style. All essential information is summarised on the MINI Head-Up Display while driving. On longer journeys, the Active Cruise Control with Stop & Go function and the MINI Driving Assistant, among other features, enhance the comfort of the limited MINI Convertible with all-electric drive as standard.

Pure electrified go-kart feeling.                             
With a length of 3,850 mm, a wheelbase of 2,495 mm, 1,727 mm width and 1,427 mm height, the dimensions, including the luggage compartment with 160 l load volume, remain unchanged compared to the conventionally powered MINI Convertible. The 135 kW electric motor comes from the BMW Group's electric mobility competence centres in Dingolfing and Landshut. Its small size enables particularly harmonious axle load distribution and favours agile and easily controllable handling. The electric drive accelerates the MINI Cooper SE Convertible smoothly from standstill to 100 km/h in 8.2 seconds.

With a range of 201 kilometres determined in the WLTP test cycle, open-air excursions are possible well beyond the city limits. Up to 30 km/h, the fully electrically powered and thus particularly quiet textile soft top in MINI Yours style with typical Union Jack pattern can be opened, closed or set as a sliding roof.

From idea to small series.
With the MINI Cooper SE Convertible, MINI highlights its flexibility and has set up the production of a small series for the first time. The MINI Cooper SE Convertible will be produced in a limited edition of 999 vehicles alongside the conventional MINI Convertible in the Netherlands.

The MINI Cooper SE Convertible will not be sold in South Africa. 

Munich/Asheville. Sunshine, rising temperatures, fresh green scenery: Right on time for summer, MINI is presenting the all-electric MINI Cooper SE as a convertible for the first time. Not as a series production version, but as a unique specimen that shows how the path to an all-electric premium brand could continue and also electrify classic sporty open-air driving in the future. As an open four-seater, the MINI Cooper SE Convertible is the world's only premium convertible with a fully electric drivetrain in the small car segment. With this frontrunner, the British premium brand combines classic sportiness, maximum open-top driving fun and locally emission-free electric mobility for the first time.

The one-off model will be shown to the public for the first time at the traditional community event "MINI Takes the States" in the USA. The winding roads between Burlington in Vermont and Greenville-Spartanburg in South Carolina are perfect for giving the assembled MINI community a first impression of the typical MINI go-kart feeling in the outfit of a MINI Cooper SE Convertible.

The unique specimen is based on the body of the MINI Cooper S Convertible. The electrified MINI Convertible shares the dimensions of 3,863 mm in length with a wheelbase of 2,495 mm, a width of 1,727 mm and a height of 2,495 mm. The load volume in the luggage compartment also remains unchanged at 160 l.

The drive technology comes from the BMW Group's electric mobility competence centres in Dingolfing and Landshut. The MINI Cooper SE Convertible uses the same drive components as the three-door MINI Cooper SE. The exceptionally harmonious axle load distribution due to the small electric motor favours agile and easily controllable handling. With the top down now in the future, too.

The 135 kW electric motor, like in the MINI Cooper SE, transfers the agile handling with the hallmark go-kart feeling to the world of electric mobility and enables acceleration from a standstill to 100 km/h in 7.7 seconds. With a range of 230 kilometres determined in the WLTP test cycle, open-air excursions in urban environments as well as well beyond the city limits are possible. The MINI Cooper SE Convertible combines open-top driving fun with clever functionality. The fully electric and thus particularly quiet textile soft top can be opened and closed within 18 seconds. At the touch of a button, the soft top can be activated when driving up to 30 km/h and allows three settings: open, closed or as a sunroof.

With this one-off, MINI is appealing to the ever-growing fan community of the brand's hallmark open-air driving fun and, at the same time, electrifying the global vehicle market with another segment - sustainably, transparently and comprehensibly.  The successful transformation of the MINI brand to electric mobility is demonstrated particularly impressively by the example of the MINI Cooper SE model. With growth of plus 132%, the model was the pulse generator for the MINI brand in 2021. In Germany, the largest market for the MINI Cooper SE, almost every third MINI is already electrified. 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

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Rome. As ‘Official Vehicle Partner’, the BMW Group has been closely linked with the ABB FIA Formula E World Championship since the very first race around seven years ago. Since the Rome E-Prix (ITA) at the weekend, a new FIA Formula E safety car leads the field: the MINI Electric Pacesetter inspired by JCW. The fully electric car was designed by BMW Motorsport such that racing technology makes it perfectly suited to the special requirements of a FIA Formula E safety car. FIA President Jean Todt and the official FIA Formula E safety car driver Bruno Correia (POR) were among those won over at a race weekend with plenty of safety car action.
 
“The ABB FIA Formula E World Championship is the top electric racing series as well as an efficient way to promote urban sustainable mobility,” said Todt. “The new Official Safety Car - the MINI Electric Pacesetter - is a case in point. As safety is one of the FIA's top priorities, we’ve collaborated with BMW Group and Formula E to develop a car model to play this key role. I have had the pleasure to test it in Rome last weekend and its first outing has met the expectations. It has reminded me of nice memories as I started to compete in Rally in a Mini Cooper.“
 
In light of adverse weather conditions and turbulent races with several incidents, the new FIA Formula E safety car was called into action four times on its debut in Rome. Both races were started behind the MINI Electric Pacesetter inspired by JCW, and the race on Saturday even ended behind the safety car after incidents shortly before the finish. The incidents gave Correia plenty of opportunities to get to know the car.
 
“It is fantastic to have a fully electric car leading the Formula E field,” said Correia. “The MINI Electric Pacesetter is perfect for the narrow street circuits of the ABB FIA Formula E World Championship. The handling of the car is fantastic. And thanks to the modifications for use on the racetrack – for example, to the suspension and the brakes – the MINI is extremely fast and agile.”
 
The positive verdict of former racing driver Correia is a great description of the unique character of the MINI Electric Pacesetter inspired by JCW. In this instance, BMW Motorsport did not convert an existing road vehicle into the FIA Formula E Safety Car. Instead, the engineers used the new MINI Cooper SE as a basis to design a totally new safety car.
 
“We approached the project both in terms of safety and handling as if we were building a racing car, and started with the body in white of the MINI Cooper SE,” described Rudolf Dittrich, head of vehicle development at BMW Motorsport. “The result is a car that sets standards in braking power, cornering performance and agility. And it is precisely these areas that are crucial on the narrow street circuits in Formula E.”
 
In addition to the body in white, the powertrain is another component taken from the production vehicle. Only details were modified to meet the specific requirements of a safety car, and it yields 135kW of power and 280 Nm of torque. This sees the MINI Electric Pacesetter inspired by JCW sprint from 0-100 km/h in 6.7 seconds (production: 7.3 sec.), from 0-60 km/h in 3.6 sec. (production: 3.9 sec.) and from 80-120 km/h in 4.3 sec. (production: 4.6 sec.).
 
The brakes are largely identical in construction to those of the MINI John Cooper Works GP. For the chassis, the basic concept was adopted from production; however, numerous components (for example, the spring damper system) were replaced with motorsport elements. A totally new feature is the Kevlar underride guard familiar from rallying, and which primarily protects the battery of the MINI Electric Pacesetter inspired by JCW when driving roughly over kerbs. The size, profile and rubber compound of the tyres have also been modified for use as a safety car.
 
Through the consistent use of carbon and CFRP in the construction of the specific bodywork modifications, some of which were even produced using 3D printing, the BMW Motorsport engineers were able to achieve a weight reduction of around 130 kg compared with the production model, and thus an unladen weight of around 1,230 kg. The safety car contains all the modules required by the FIA for passive safety. In the interior, the driver has all the required systems such as radio, GPS, transponder and the control panels for the lighting system.
 
Alongside the MINI Electric Pacesetter inspired by JCW, the BMW i8 Roadster Safety Car, which has been modified specially for racing use, will continue to be appearing as a Formula E safety car. The fleet also includes the BMW i3s as ‘Race Director Car’ and the BMW iX3 in its roles as ‘Medical Car’ and ‘Rescue Car’.
 
Click HERE for more information about the MINI Electric Pacesetter inspired by JCW.
 

Electric drive meets John Cooper Works.
“We have already shown how well driving fun and electric mobility go together with the MINI Electric,” says Bernd Körber, Head of MINI. “However, the MINI Electric Pacesetter inspired by JCW goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility. This extreme version of the MINI Electric has been developed as the Safety Car for Formula E, so is clearly not intended for use on public roads. But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: electrification and John Cooper Works are a good fit.”

Dynamism maximised  – the exterior design.

The exterior of the MINI Electric Pacesetter inspired by JCW has been purpose-built for life on the track and represents the most dynamic interpretation yet of a MINI with all-electric power. “The design is an exciting symbiosis of technical precision and emotion,” explains Oliver Heilmer, Head of MINI Design. “Here, function dictates form, and many design elements have been shaped by technical considerations. For example, we worked closely with our colleagues at BMW Motorsport to develop the form of the wheel arches and front and rear aprons, and the optimisation programme for them included weight-saving measures. This visually striking, technically precise design language gives the car its pervasive sense of emotional engagement and excitement.”

At the front of the car, classical MINI icons such as the circular headlights and hexagonal radiator grille create the familiar, easily recognisable MINI face. At the same time, signature John Cooper Works elements, such as wheel arches adapted to the car’s track width and the deep front apron with additional front splitters to the left and right, enhance the sporting visuals of the front end. The blanked off “radiator grille” and MINI Electric logo point to the electric “heart” of the Safety Car. As virtually no drive system cooling is required through the upper area of the grille, the front end is largely enclosed to aid aerodynamics. The only exceptions are the area below the grille and the eye-catching, almost squared-off apertures for brake cooling. The Safety Car’s white flashing lights are integrated harmoniously into the bonnet. Characteristic MINI bonnet stripes extend over the roof to the rear end.

Showcasing MINI’s racing genes – the flanks.

The MINI Electric Pacesetter inspired by JCW also cuts an extremely dynamic figure from the side. The interplay of geometrically accentuated spats (with carefully placed aero edges) and sporty side skirts gives the car the appearance of powering forward even before it turns a wheel. Together with the increased-diameter wheels, which almost fill the wheel arches, these elements strengthen the time-honoured MINI “stance on the wheels”. The spats and spoilers are made – or more precisely 3D printed from recycled carbon fibre – in Oxford. Yellow accent lines and surfaces on the aero elements (e.g. the spats, skirts and rear wing) provide a nod to the airflow optimisation taking place in these areas and add a visual flourish to the air deflectors and aero edges. The lightweight 18-inch forged wheels in bi-colour black-neon/orange design bring significant visual depth and added intricacy to the four-spoke items from the MINI John Cooper Works GP.

The respective colour worlds of the MINI Electric and John Cooper Works brand merge into a single statement here. The main body colour is a matt silver which extends back beyond the centre-point of the car. A high-gloss wrap with a two-stage colour gradient – from Highspeed Orange to Curbside Red met. – then covers the rest of the body to the rear. The contrast between matt and gloss surfaces brings extra smoothness to the silhouette, while the clear, diagonal separation lines between the different colours injects further dynamism. On the flanks, a chequered flag-inspired pattern shares the stage with a large MINI Electric logo, which can also be found in the radiator grille, on the roof and at the rear end. The Safety Car brief also brings regulations-specific and sponsor-related graphics, which add further visual intensity to the car’s racing character.

Broad and eye-catching – the rear.

The rear end in black and Curbside Red metallic uses yellow accent surfaces to extend the eye-catching design language from the front end and flanks, and makes an extremely modern and dynamic statement. The prominent roof-mounted rear wing with air through-flow and yellow accent lines also integrates the signal light unit and was 3D printed at Plant Oxford. The flared wheel arches accentuate the car’s wide track and transition seamlessly into the pronounced rear apron. The rear apron has cut-outs around the wheels, clearing the view to the higher-grip racing tyres. Between the wheels sits an unadorned diffuser. When the car is viewed from this angle, the accents in Energetic Yellow and lack of exhaust tailpipes identify this as a car powered by an electric drive system.

Maximum reduction – the interior.

The interior is stripped back to the absolute essentials; only the front seats remain. The driver’s area consists of a certified seat with six-point belt approved for both racing and road use, a steering wheel with minimalist-design carbon fibre impact absorber and a digital instrument cluster. The central information display makes way for a carbon fibre cover here to further reduce weight. The centre console houses the gearshift lever, handbrake and controls for the necessary signal lights – all in exposed carbon fibre. The likewise pared-back carbon-fibre door panels with window and door openers contain cloth straps to make closing the doors easier. Another central feature of the interior is the welded-in roll cage, which maximises safety. And the remainder of the stripped-out interior structure is also painted in typical racing white (for functional reasons).

Bespoke 3D-printed parts for the interior.

The steering wheel’s minimalist impact absorber and the boost panel on the right-hand side of the wheel are high-quality, custom-made components, likewise the centre console cowling and door panelling on the driver’s side. Another highlight are the removable pads on the sport seat, which are likewise 3D-printed and whose innovative structure combines comfort, robustness and modularity. The thickness, hardness and colour of the pads can be adapted as required according to the physiognomy, weight and personal taste of the driver at hand.

Ready for the racetrack, helped by knowhow from BMW Motorsport.

Behind the visually powerful design of the MINI Electric Pacesetter inspired by JCW lies the expertise of BMW Motorsport. Rigorous adherence to lightweight design principles gives the Safety Car a kerb weight of approx. 1,230 kg – which makes it approx. 130 kg lighter than the standard MINI Cooper SE. The drive system – also based on that found in the MINI Cooper SE – produces 135 kW and 280 Nm, which enables the MINI Electric Pacesetter inspired by JCW to sprint from 0-100 km/h in 6.7 seconds (standard model: 7.3 s) and from 0-60 km/h in 3.6 seconds (standard model: 3.9 s). Even more important for a Safety Car, though, are the mid-range figures. Here, the MINI Electric Pacesetter inspired by JCW showcases all the talents of its torque-rich electric drive system with single-speed transmission, enabling a 80-120 km/h time of 4.3 seconds (standard model: 4.6 s) 

The drive system teams up with racing coilover suspension (three-way adjustable for rebound, compression, height and camber) to deliver maximum go-kart feeling. Race-spec suspension control arm mountings, a 10 mm increase in track width, plus the four-piston brakes and wheels from the MINI John Cooper Works GP with Michelin Pilot Sport tyres (size 245/40 R18) round off the overall package. These are the same tyres fitted to the front wheels of Formula E racing cars.

Premiere at the Rome E-Prix on 10.04.2021

The MINI Electric Pacesetter inspired by JCW will see action for the first time in Rome on 10 April 2021 at the second event (Race 3) of Formula E’s 2021 season. At the wheel will be official FIA Formula E Safety Car driver Bruno Correia, as BMW i Andretti Motorsport drivers Maximilian Guenther (GER) and Jake Dennis (GBR) battle it out for victory in their BMW iFE.21 racers.

“Agility, performance, a cool looking car: the MINI Electric Pacesetter Safety Car for the FIA Formula E World Championship has got it all,” said Correia. “It’s very fun to drive, it feels like karting.”

Clear exterior design accents give it a purist appearance that emphasises the hallmark design features. In addition, the innovative Multitone Roof creates unique individualisation opportunities. In the interior, the extensively redesigned cockpit underlines the premium character of the MINI-3 door, the MINI-5 door and the MINI Convertible. Attractive additions to the range of standard and optional equipment, new exterior paint finishes, light-alloy wheels, interior and seating surfaces as well as innovative technology in the areas of chassis, driver assistance systems, operation and connectivity round off the latest update for the British brand's small car models.