<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[BMW Group Newsroom South Africa]]></title>
                    <link>https://newsroom.bmwgroup.com/emea/en-za/</link>
                    <description></description>
                    <language>en-za</language>
                    <lastBuildDate>Tue, 06 Oct 2026 18:52:13 +0200</lastBuildDate>
                    <pubDate>Wed, 16 Apr 2025 11:39:43 +0200</pubDate>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
                    <image>
                        <title><![CDATA[BMW Group Newsroom South Africa]]></title>
                        <url>https://content.presspage.com/clients/150_3240.png</url>
                        <link>https://newsroom.bmwgroup.com/emea/en-za/</link>
                        <width>144</width>
                    </image><item>
                        <title>Humanity, warmth, precision – BMW HypersonX creates unique soundscape for the Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-za/humanity-warmth-precision---bmw-hypersonx-creates-unique-soundscape-for-the-neue-klasse-en-za/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-za/humanity-warmth-precision---bmw-hypersonx-creates-unique-soundscape-for-the-neue-klasse-en-za/</guid><pp:caseid>812812</pp:caseid><pp:summary><![CDATA[+++ BMW Group Sound Design Studio develops all-new sound concept for the next generation of BMW vehicles slated for launch from 2025 +++ BMW Operating System X enables drive sounds tailored extremely precisely to the driving situation at hand in Personal Mode and Sport Mode +++ Immersive spectrum of audio effects augments the emotionally engaging, holistic user experience provided by the new BMW iDrive +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> As it pulls back the curtain on a new era in
  2025, fuelled by the all-electric Neue Klasse models, BMW is creating
  a holistic driving and user experience that breaks genuinely new
  ground. One of the elements of the far-reaching BMW Panoramic iDrive
  concept is the new HypersonX soundscape. Developed by the BMW Group
  Sound Design Studio, it comprises 43 sound signals and special driving
  sounds for Personal Mode and Sport Mode. The multi-dimensional
  spectrum adapts the sounds precisely to the driving situation at hand
  and, in so doing, creates an emotional interaction between the driver
  and their vehicle.</p>
<p>This new stage in the evolution of the automotive sound experience
  has been made possible by the technological advances in hardware and
  software brought by the Neue Klasse. The revolutionary BMW Operating
  System X and a newly developed control unit pave the way for an
  innovative audio architecture. This allows the overall experience
  offered by the Neue Klasse to be perfected at an acoustic level, as
  well as in terms of vehicle character, driving experience and
  functional range.</p>
<p>
  <strong>A new dimension in drive sounds: distinctive and precisely honed.</strong></p>
<p>“The unique sound spectrum of HypersonX plays a major role in giving
  a Neue Klasse model its own, highly distinctive character
  acoustically. Through our focus on precision, warmth and lightness, we
  can create a direct emotional connection between the driver and their
  vehicle,” emphasises Renzo Vitale, Creative Director of Sound Design
  BMW Group. In both Personal Mode and Sport Mode, the drive sounds
  focus on the essentials and are inspired by tones from nature and
  structures from the worlds of art and science. HypersonX has fewer
  basic notes than the sound experience previously employed. But at the
  same time, the acoustic spectrum has grown to include a new
  dimensional level. This gives the sound more “colour”, depth and
  precision, and it embodies more than ever the pleasure of driving for
  which BMW is renowned.</p>
<p>One of the main elements underpinning this capability is the audio
  control unit developed for the Neue Klasse, which enables a
  significant expansion of the dynamic range.</p>
<p>Added to which, the spatial modulation of the drive sound achievable
  in the Neue Klasse ensures that the vehicle occupants are thoroughly
  immersed in the soundscape generated by HypersonX. Under acceleration,
  for example, the vehicle gives the impression of moving between
  different three-dimensional layers of sound, thus transporting the
  feeling of speed and BMW-typical driving dynamics authentically into
  the cabin.</p>
<p>
  <strong>Humanity is a central design element of the welcome sound.</strong></p>
<p>As well as intelligent reduction to the essential elements, the human
  aspect played an important role in the development of the soundscape
  for the Neue Klasse. The middle and lower frequency ranges of the
  BMW HypersonX sound spectrum have been brought to the fore to create a
  well-balanced acoustic ambience. In conjunction with intuitive
  operation, precisely adjusted light effects and homely interior
  design, this gives those on board a fine sense of wellbeing.</p>
<p>A choir made up of BMW Group Design Studio employees brings a voice –
  in their respective native languages – to moments of driving joy,
  infusing the welcome sound with a particularly empathetic flavour.
  Carefully isolated elements of these recordings enhance the overall
  composition of the welcome sound to excellent effect and treat the
  driver to moments of joy and human warmth.</p>
<p>BMW HypersonX gives the sounds for the Neue Klasse an expressive and
  distinctive, but also understated and sensitive feel. To this end,
  more than nine million sound instances based on BMW’s sound DNA were
  generated using a new algorithm. At the BMW Group Sound Design Studio,
  these were then filtered into a brand-typical essence that in turn
  generates a cohesive and multi-dimensional acoustic experience. The
  result is a sound that creates an emotional connection between human
  and vehicle in all driving situations and brings a positive, congenial
  and inviting aura to the acoustic presence of the Neue Klasse.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Hailey Philander<br>Tel: +27-71-666-2070<br>E-mail: <a href="mailto:hailey.philander@bmw.co.za">hailey.philander@bmw.co.za</a></div></div></div>]]></description><category><![CDATA[Press Release,Drive Technologies,Concept Vehicles &amp; Design,Research &amp; Development,Acoustics, Aerodynamics]]></category>
            <pubDate>Wed, 16 Apr 2025 11:39:43 +0200</pubDate>
            <pp:lastModified>Wed, 16 Apr 2025 09:39:43 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/5d7725a6-a802-490d-bca1-48710472526e/500_P90594585_highRes_bmw-hypersonx-making.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/5d7725a6-a802-490d-bca1-48710472526e/500_P90594585_highRes_bmw-hypersonx-making.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/5d7725a6-a802-490d-bca1-48710472526e/P90594585_highRes_bmw-hypersonx-making.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90594585_highRes_bmw-hypersonx-making.jpg]]></pp:imageTitle></item><item>
                        <title>BMW M GmbH and Hans Zimmer co-develop the emotionally engaging driving sound for electrified BMW M models.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-za/bmw-m-gmbh-and-hans-zimmer-co-develop-the-emotionally-engaging-driving-sound-for-electrified-bmw-m-models-en-za/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-za/bmw-m-gmbh-and-hans-zimmer-co-develop-the-emotionally-engaging-driving-sound-for-electrified-bmw-m-models-en-za/</guid><pp:caseid>812556</pp:caseid><pp:summary><![CDATA[Ongoing expansion of the range of sounds for electric vehicles. BMW IconicSounds Electric enriches electric mobility with a fascinating and unmistakable sonic experience. Collaboration with the Academy Award winner produces a new, characteristic driving sound for the BMW i4, the M version of the BMW i4 and the BMW iX.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>The future of driving pleasure is electric,
  locally emission-free – and characterised by a typically BMW sporting
  flair expressed not only in dynamic talent, but also through an
  emotionally rich aural experience. BMW IconicSounds Electric brings an
  unmistakable sound portfolio to BMW models powered by a fully electric
  or plug-in hybrid drive system. The collaboration between composer and
  curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the
  BMW Group, has produced a distinctive driving sound which customers
  will soon be able to experience in a version developed specially for
  electric BMW M cars. “Every BMW has its own character, which is
  reflected in the sound it makes,” says film music creator and Academy
  Award winner Zimmer. “So for the electrically driven BMW M models we
  have developed a driving sound which accentuates their emotional
  driving experience particularly vividly and ensures their performance
  can be felt with even greater intensity.”</p>
<p>Hans Zimmer had previously been involved in the development of an
  inspiring ready-to-drive sound for electrically powered BMWs which
  instils a sense of excitement at the prospect of electric driving when
  the Start/Stop button is pressed. The latest chapter in this
  collaboration covers drive sounds for the BMW iX and BMW i4, including
  a differentiated sound for the M-specification version of the BMW i4.</p>
<p>While the hush of electric driving offers an unprecedented level of
  comfort, the driving experience loses a degree of emotionality. This
  is where BMW IconicSounds Electric steps in to put smiles on the faces
  of customers keen to experience Sheer Driving Pleasure with all the
  senses. In the future, electric driving pleasure will be enhanced by
  acoustic feedback to every movement of the accelerator. Like the
  on-board driving modes selectable at the touch of a button, the
  driving sound also takes its cues from the driving situation at hand
  and the driver’s personal preferences. In the basic setting, BMW
  IconicSounds Electric employs a strikingly transparent timbre with
  spherical components to convey the basic character of an electrically
  driven BMW brand model. An immersive and pleasant atmosphere is
  created initially in the BMW i4 in COMFORT mode. But when the driver
  steps on the accelerator, the direct relationship between how the car
  is being driven and the sounds it makes is immediately revealed: the
  sound experience deepens as load and speed increase. In SPORT mode, in
  particular, the car’s aural spectrum is more dominant and powerful,
  the sound providing a constant commentary on the driving situation.
  Drive system processes are registered within milliseconds and
  acceleration, load changes or recuperation given a suitable acoustic
  accompaniment. Only when the vehicle is travelling in ECO PRO mode is
  the acoustic feedback reduced to nothing. Here, the silence of the
  drive system underscores the driver’s decision to adopt an
  ultra-efficient driving style.</p>
<p>In the version developed specifically for electrified BMW M models,
  the drive sound of the BMW i4 is charged with extra energy. Added to
  which, the differentiation between COMFORT and SPORT mode is
  especially strong. Overall, the drive system note displays a less
  harmonious but engagingly rousing and technical sonic profile.
  Acceleration sparks a rich intensification of the soundtrack’s
  development, authentically reflecting the car’s performance character.
  “When you press the pedal of an M car, you suddenly get goosebumps all
  over your body,” says sound designer Renzo Vitale. “We translated this
  feeling into a drive sound that expresses a fusion of superior power
  and flowing energy.”</p>
<p>Hans Zimmer and Renzo Vitale had already co-developed the driving
  sound for the BMW Vision M NEXT revealed in 2019 and the BMW Concept
  i4 presented the following year. Numerous learnings from this creative
  process have now been channelled into the design of the sound for
  future series-produced vehicles.</p>
<p>The new drive sounds developed as part of the collaboration with Hans
  Zimmer are expected to feature in the BMW i4 and BMW iX over the
  course of 2022. IconicSounds Electric comes as standard in the BMW iX
  and can be specified as an option for the BMW i4. In cars with earlier
  build dates, the new sounds can be imported retrospectively via Remote
  Software Upgrade, should the customer wish. The new spectrum includes
  one ready-to-drive sound and one stop sound, plus a driving sound
  which will be made available in the relevant version for BMW models
  and BMW M cars with electrified drive system.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Hailey Philander<br>Tel: +27-71-666-2070<br>E-mail: <a href="mailto:hailey.philander@bmw.co.za">hailey.philander@bmw.co.za</a></div></div></div>]]></description><category><![CDATA[Press Release,BMW i,Research &amp; Development,G26,iX,i4,Acoustics, Aerodynamics,i20,Product,BMW]]></category>
            <pubDate>Tue, 11 May 2021 00:01:00 +0200</pubDate>
            <pp:lastModified>Mon, 10 May 2021 22:01:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/61037c7c-55e7-4e66-8f35-b6a454601a5b/500_P90420781_highRes_composer-and-curator.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/61037c7c-55e7-4e66-8f35-b6a454601a5b/500_P90420781_highRes_composer-and-curator.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/61037c7c-55e7-4e66-8f35-b6a454601a5b/P90420781_highRes_composer-and-curator.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90420781_highRes_composer-and-curator.jpg]]></pp:imageTitle></item><item>
                        <title>The sound of the BMW Concept i4.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-za/the-sound-of-the-bmw-concept-i4-en-za/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-za/the-sound-of-the-bmw-concept-i4-en-za/</guid><pp:caseid>812491</pp:caseid><pp:summary><![CDATA[+++ BMW IconicSounds Electric expands with sound of the BMW Concept i4 co-created with Hans Zimmer +++ Jointly developed start/stop sound in all electrified BMW models from July 2020 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich</strong>. The character of the Concept i4 is not only a
  product of its design, but also of its visionary sound profile. Hans
  Zimmer composed the sound of the BMW Concept i4 together with BMW
  sound designer Renzo Vitale under the brand name BMW IconicSounds
  Electric. BMW IconicSounds Electric will imbue BMW’s electric models
  with extra emotional depth by connecting the driver with the vehicle’s
  character on another level through individual tones and sounds.</p>
<p>“Renzo and I were inspired to bring together the past and future of
  BMW with the sound for the BMW Concept i4,” explains Zimmer. “We hope
  the sound we created is classic yet surprising and has a feeling of
  lightness that is fitting for the BMW brand.” The aural repertoire of
  the BMW Concept i4 stretches from the driving sounds in the Experience
  Mode “Core” to the more intense tones of “Sport”. Acoustic
  accompaniments to a door opening and when starting the car are
  likewise part of its soundscape.</p>
<p> </p>
<p>
  <strong>Sound by Hans Zimmer is the starting signal for electric
    driving pleasure.</strong></p>
<p>Hans Zimmer and Renzo Vitale presented the new start/stop sound in
  Zimmer’s Santa Monica studio back in November 2019. The ready-to-drive
  sound for all-electric BMW models and BMW plug-in hybrids will be
  introduced as a standard feature worldwide from July 2020. “The
  ability to design the sound in our vehicles makes it possible for us
  to spark positive emotions,” says Vitale. “The new start/stop sound is
  intended to instil a sense of excitement at the prospect of electric
  driving when the customer gets into their vehicle and begins the journey.”</p>
<p> </p>
<p>
  <strong>BMW IconicSounds Electric.</strong></p>
<p>The silence of electric drive systems is often cited as a major
  benefit of electric mobility. As the choice of electrified models
  increases, however, it also means some drivers are missing out on the
  emotional appeal of sound. Jens Thiemer, Senior Vice President
  Customer and Brand BMW: “Sound has always played an important role in
  the emotionalisation of our vehicles. Now we are taking the joy of
  sheer driving pleasure to a new level and are particularly pleased to
  be working with Hans Zimmer to create the new sound world of electric
  mobility at BMW. This collaboration will result in our forward-looking
  sound offering for electrified vehicles: BMW IconicSounds Electric.”</p>
<p>The BMW Concept i4 drive sound is the second developed for electric
  BMW vehicles with Hans Zimmer, following the presentation of the
  electric sound for the BMW Vision M NEXT at the #NEXTGen event in
  Munich in June 2019. “We have an extraordinary opportunity to turn
  electric driving in a BMW into a very special experience with the help
  of great sounds,” Zimmer commented in 2019. “I am relishing the
  challenge of co-designing the composition for future electric BMWs.”</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Hailey Philander<br>Tel: +27-71-666-2070<br>E-mail: <a href="mailto:hailey.philander@bmw.co.za">hailey.philander@bmw.co.za</a></div></div></div>]]></description><category><![CDATA[Press Release,Drive Technologies,Mobility of the future,Concept Vehicles &amp; Design,Research &amp; Development,Europe,Acoustics, Aerodynamics]]></category>
            <pubDate>Thu, 05 Mar 2020 09:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 05 Mar 2020 08:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/da029148-9ed3-434a-a460-dfc7402e2a94/500_P90384980_highRes_bmw-concept-i4-02-20.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/da029148-9ed3-434a-a460-dfc7402e2a94/500_P90384980_highRes_bmw-concept-i4-02-20.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/da029148-9ed3-434a-a460-dfc7402e2a94/P90384980_highRes_bmw-concept-i4-02-20.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90384980_highRes_bmw-concept-i4-02-20.jpg]]></pp:imageTitle></item></channel>
                    </rss>