Munich. The new BMW 8 Series Coupe is able in a unique way to inspire with its dynamic driving characteristics, whilst at the same time fascinating with luxurious equipment features and a sporty, elegant design. Moreover, maximum exclusiveness is also guaranteed with regard to the individual configuration of the new luxury sports car.
The BMW M850i xDrive Coupe First Edition (combined fuel consumption: 9.8 – 9.7 l/100 km; combined CO₂ emissions: 224 – 221 g/km) being launched in the spring of 2019, will provide proof of this. Now, for the first time, the drive and suspension technology of the two-door model, which was developed incorporating motor racing know-how, can now be combined with exclusive BMW Individual exterior and interior equipment features.
The BMW M850i xDrive Coupe First Edition will be produced in a limited quantity of 400 at the BMW Dingolfing plant between April and June 2019. Only eight (8) units will be available in South Africa from the second quarter of 2019.

The exterior paint finish, light alloy wheels and interior trim will lend the BMW M850i xDrive Coupe First Edition both an individual and expressive character. The fascinating exterior appearance is above all due to the newly developed BMW Individual special paint finish Frozen Barcelona Blue metallic being applied on a BMW model for the very first time. It is combined with the upgraded BMW Individual High Gloss Shadow Line, which, in addition to the side window surrounds, also includes the BMW kidney grille frame and slats, the air breather applications and tailpipe trims finished in black. The dark accents featured on the special edition model are complemented by 20-inch M light alloy wheels with a Y-spoke design finished in Jet Black. Available optional features also include, inter alia, an M Carbon roof and an M Carbon exterior package.  

The exclusive aura inside the BMW M850i xDrive Coupe First Edition is also enhanced by specific BMW Individual design features, a fine selection of colours and materials and particularly high-quality equipment. A special feature offered for the edition models is the BMW Individual full leather trim Merino in the novel colour combination Ivory White/Night Blue. The harmoniously matching interior design features also comprise the M leather-covered steering wheel as well as the BMW Individual Alcantara roof liner, each finished in the colour Night Blue. Inside the car, BMW Individual interior trim strips in a Black Piano finish, which are located in the centre of the cockpit, bear the lettering “First Edition 1/400”. Moreover, the Bowers & Wilkins Diamond Surround Sound System and the Crafted Clarity glass applications on the start/stop button, the iDrive Controller, the volume control and the illuminated gearshift lever complement the luxurious interior ambience.  

The expressive personality of the BMW M850i xDrive Coupe First Edition is conveyed by its exterior and interior design and goes hand in hand with outstanding performance characteristics. The special edition model is powered by a 390 kW/530 hp, eight-cylinder petrol engine with BMW TwinPower Turbo technology. The high-torque V8 power plant is combined with an 8-speed Steptronic sports transmission and transfers engine power effortlessly to the road thanks to intelligent BMW xDrive four-wheel drive technology and a suspension setup that is perfectly tuned to the vehicle concept.

The fuel consumption, CO₂ emissions and electric power consumption figures were determined according to the European Regulation (EC) 715/2007 in the version applicable. The figures refer to a vehicle with basic configuration in Germany. The range shown considers the different sizes of the selected wheels/tyres and the selected items of optional equipment, and may vary during configuration.

The values are already based on the new WLTP test cycle and are translated back into NEDC-equivalent values in order to ensure comparability between the vehicles. With respect to these vehicles, for vehicle-related taxes or other duties based (at least inter alia) on CO₂ emissions, the CO₂ values may differ from the values stated here (depending on national legislation).

Further information on official fuel consumption figures and specific CO₂ emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch neuer Personenkraftwagen' (Guide to the fuel economy, CO₂ emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

Munich. 24 hours and a great moment: On the eve of the legendary long-distance race at Le Mans, France, BMW will open a new chapter in the brand’s fascinating sports car history. On 15 June 2018, the countdown to the 24-hour Le Mans race will provide the perfect framework for the world premiere of the new BMW 8 Series Coupe. The new luxury sports car was developed parallel to the BMW M8 GTE with which BMW Motorsport will again take to the Le Mans starting grid the next day for the first time since 2011.

In the second round of the FIA World Endurance Championship (WEC) 2018, BMW will be fielding two BMW M8 GTEs. These racing cars already demonstrated their potential at the season opener in Spa-Francorchamps, Belgium, and the US-American IMSA WeatherTech SportsCar Championship. This will now be followed by the debut of the production model, the drive and suspension technology of which benefits tremendously from the experience gained from motor racing. Profound motor sport expertise is concentrated in particular in the new BMW M850i xDrive Coupe, which offers outstanding dynamic handling characteristics thanks to a new V8 engine, intelligent four-wheel drive, controlled rear axle differential lock, Integral Active Steering, adaptive M suspension technology Professional featuring Active Roll Stabilization and 20-inch light alloy wheels boasting high-performance tyres.

“There isn’t be a better setting for the world premiere of the new BMW 8 Series Coupe than the 24-hour race at Le Mans,” says Klaus Fröhlich, board member of the BMW AG, Development. “The race is a pure demonstration of passion, dynamics and long-distance capability. These characteristics define our new sports car in a special way.”

The broad spectrum of the driving experience reflects the unique character of the new BMW 8 Series Coupe within its competitive environment. Spontaneous power delivery, captivating agility and the highest degree of precision in extremely dynamic driving situations underscore the sports car’s race-proven personality. The new BMW 8 Series Coupe is equally as convincing in the role of the sovereign cruiser that pampers its passengers not only with ride comfort on long stretches of motorway or on country roads, but also with its modern luxury ambience and high-class equipment features.

Therefore, the world premiere of the BMW 8 Series Coupe in Le Mans is also giving an especially emotional go-ahead for the brand’s current model initiative in the luxury class. The increased presence in this segment is one of the fields of action defined by the BMW Group in its NUMBER ONE > NEXT strategy. With the market launch of the new BMW 8 Series Coupe, which will begin during the course of 2018, the highest standards at the top of the model range in terms of dynamics and driving culture will be fulfilled.