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                    <title><![CDATA[BMW Group Newsroom Ireland]]></title>
                    <link>https://newsroom.bmwgroup.com/emea/en-ie/</link>
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                    <pubDate>Tue, 06 Jan 2026 10:12:32 +0100</pubDate>
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                        <title><![CDATA[BMW Group Newsroom Ireland]]></title>
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                        <title>The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/the-bmw-ix3-ushers-in-next-generation-innovations-at-ces-2026-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/the-bmw-ix3-ushers-in-next-generation-innovations-at-ces-2026-en-ie/</guid><pp:caseid>801751</pp:caseid><pp:summary><![CDATA[+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the Irish market.</strong></p>
<p>
  <strong>Munich.</strong> The new BMW iX3 is in the spotlight at CES
  2026. For the first time, the enhanced, AI-powered BMW Intelligent
  Personal Assistant with Alexa+ technology will be presented to the
  public. As the debut model for the Neue Klasse, the BMW iX3 showcases
  groundbreaking innovations that will shape the entire model range of
  the brand in the future. By 2027, the technologies of the Neue Klasse
  will be integrated into a total of 40 new models and model updates
  from BMW.</p>
<p>
  <strong>BMW Intelligent Personal Assistant expanded with Amazon
  Alexa+.<br /></strong>One year after the world premiere of the new BMW
  Panoramic iDrive with BMW Operating System X at CES 2025, visitors to
  this year’s CES can experience the revolutionary user-interaction
  concept firsthand in the BMW iX3. With a balanced combination of
  digital functions and physical elements, it elevates intuitive
  operation according to BMW’s guiding principle ‘Hands on the Wheel,
  Eyes on the Road’ to a new level of driver orientation. Built on the
  technological foundation of a software-defined vehicle, the customer
  experience in the BMW iX3 continues to evolve. For the first time, BMW
  presents the next generation <strong>AI-powered BMW Intelligent
    Personal Assistant</strong>. BMW is the first manufacturer to expand
  its voice assistant with the AI assistant Amazon Alexa+. This enables
  intuitive and intelligent interaction between passengers and the
  vehicle in a natural dialogue. The interaction includes the operation
  of vehicle functions as well as access to information and knowledge
  beyond the vehicle. For the first time, passengers can ask multiple
  questions in a single sentence—covering both your vehicle’s features
  and e.g. general knowledge topics.</p>
<p>The integration of Amazon Alexa+ into the BMW Intelligent Personal
  Assistant represents a technological leap forward that focuses on
  added value for the customer. The AI technology used in the BMW
  Intelligent Personal Assistant is a Large Language Model (LLM), a
  generative AI that understands language and is capable of formulating
  its own responses. Starting in the second half of 2026 at the latest,
  this further development will be gradually rolled out in Germany and
  the USA across all BMW models equipped with BMW Operating System 9 and
  X. (LINK TO FULL RELEASE)</p>
<p>
  <strong>BMW iX3 transforms waiting time into entertainment: stream a
    movie, play a video game or make a video call.<sup>[1]</sup>
    <br /></strong>The BMW booth at CES also focuses on the wide range
  of entertainment options in BMW Operating System X. It offers an
  extensive selection of apps, videos, and games. In addition to the
  popular streaming service <strong>Disney+</strong>, customers in the
  BMW iX3 have access to the <strong>Video App</strong> (powered by
  TiVo™). This app enables video streaming on the central display when
  the vehicle is stationary, with a continuously growing selection of
  content such as news, live, and on-demand streaming. The portfolio of
  the video streaming platform will continue to evolve.</p>
<p>The <strong>BMW ConnectedDrive Store</strong> will also soon include
  the <strong>YouTube Music</strong> app for the first time, joining the
    <strong>more than 85 apps worldwide in categories such as Music
    & Audio, Entertainment, Gaming, News, Travel &
  Local</strong>. YouTube Music gives customers access to an extensive
  catalog with over 300 million tracks, including the official studio
  recordings, remixes, live performances, and hard-to-find covers.
    <strong>Zoom </strong>now allows video calls on the iX3’s central
  display for the first time when the vehicle is stationary. As soon as
  the vehicle starts moving, the video transmission stops, and the
  conversation seamlessly continues via audio.</p>
<p>In-car gaming via AirConsole, as introduced for the first time with
  the BMW Operating System 8.5, is also available in the new BMW iX3,
  featuring world-renowned titles like UNO<sup>®️</sup> Car Party!
  <br />A new highlight in AirConsole’s extensive game library is
    <strong>Hot Wheels: Xtreme Overdrive™️ </strong>from Mattel,
  available exclusively to BMW customers. AirConsole allows users to use
  their own smartphones as controllers, so all passengers can play
  together or compete against each other. Additional games and apps for
  in-car entertainment can be accessed through the BMW ConnectedDrive
  Store. Selected games in the BMW iX3 can also be controlled using
  Bluetooth controllers from conventional gaming consoles.</p>
<p>
  <strong>Sixth-generation BMW eDrive technology: higher efficiency,
    more range, faster charging.</strong>
  <br />The sixth-generation BMW eDrive technology developed for the
  Neue Klasse comprises highly efficient electric motors, fundamentally
  new high-voltage batteries with cylindrical cells, and 800V
  technology. The BMW iX3 50 xDrive is powered by two electric motors,
  which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft)
  of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds
  and reaches a top speed of 210 km/h (130 mph). Its electric
  all-wheel-drive configuration consists of an extensively upgraded
  electrically excited synchronous motor (EESM) with particularly high
  levels of efficiency at the rear axle and, at the front axle, a new
  asynchronous motor (ASM) distinguished by its compact design and high
  cost efficiency. The combination of EESM and ASM is evidence of the
  BMW Group’s commitment to technological neutrality within electric
  mobility as well. The drive technology developed for the Neue Klasse
  reduces energy losses by 40 per cent compared to fifth-generation BMW
  eDrive technology, weight by 10 per cent and manufacturing costs by 20
  per cent.</p>
<p>The new high-voltage battery concept with cylindrical cells for the
  Neue Klasse also achieves significant advances. The energy density on
  a cell level is 20 per cent higher than with fifth-generation BMW
  eDrive technology, and the new concept also paves the way for a 30 per
  cent increase in charging speed. The cylindrical cells are integrated
  directly into the high-voltage battery (“cell to pack”), which
  benefits energy density and cost efficiency. Added to which, the
  high-voltage battery is integrated into the vehicle architecture as a
  structural component to minimise weight (“pack to open body”). The
  high-voltage battery in the BMW iX3 50 xDrive has a usable energy
  content of 108.7 kWh, enabling a range of up to 805 kilometres (500
  miles) in the WLTP cycle.</p>
<p>
  <strong>BMW Charging: short charging times, premiere for bidirectional
  charging.<br /></strong>The advances brought by sixth-generation BMW
  eDrive technology have a significant influence on the charging
  experience, too. A maximum charging rate of 400 kW enables users to
  fill their new BMW iX3 with enough energy at an 800V direct current
  (DC) rapid charging station to add up to 372 kilometres (231 miles)
  <sup>[2]</sup> of range in just ten minutes. The high-voltage battery
  can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to
  the battery management tech with integrated switching matrix developed
  completely in-house by the BMW Group, the new BMW iX3 can also be
  charged from 400V DC stations. Upgrades to the battery preparation
  also help to shorten charging times. The new BMW iX3 50 xDrive can top
  up on alternating current (AC) at 11 kW as standard or 22 kW
  <sup>[3]</sup> as an option.</p>
<p>Extensive bidirectional charging functions <sup>[3]</sup> are also
  available for the new BMW iX3, meaning that it can be used as an
  energy supply source for a variety of applications. The
  Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile
  powerbank, which can supply electric devices with power while on the
  move. Vehicle-to-Home (V2H) hands it the role of storage unit for
  solar energy generated by home-fitted photovoltaic systems. And
  customers can also hook their car up to the energy market via the
  Vehicle-to-Grid (V2G) application and earn some money in the process.</p>
<p>The selection of standard-fitted and optional charging accessories
  has been significantly expanded. For flexible charging during a
  journey, customers can make use of the new Multifunction Charger,
  which comes with several adapters for charging and discharging the
  high-voltage battery. The new BMW Wallbox Professional (DC) enables
  bidirectional charging at home or work. And BMW Charging offers the
  option of cost-optimised /solar-power-optimised home charging.</p>
<p>In order to give owners the best possible charging experience, the
  new BMW iX3 will be fitted as standard with an NACS (North American
  Charging Standard) compatible charging port. This will provide iX3
  owners access to the vast Supercharger network, while a standard CCS
  (Combined Charging System) adapter will preserve access to other
  providers from coast to coast, thus ensuring that iX3 owners are never
  far from a provider no matter where the journey is taking them.</p>
<p>
  <strong>Heart of Joy: The Ultimate Driving Machine reaches a new level.</strong>
  <br />One of four superbrains in the electronics architecture of the
  Neue Klasse, the Heart of Joy looks after drivetrain and driving
  dynamics management. This high-performance control unit is responsible
  for the drivetrain, brakes, energy recuperation, and steering
  functions, and processes information up to ten times faster than
  conventional control units. In this way, the potential of electric
  mobility in terms of instantaneous power delivery, smooth power
  transfer, agility, stability, and efficiency is fully realized.</p>
<p>Together with the BMW Dynamic Performance Control software stack
  developed fully in-house, the Heart of Joy calculates all the driving
  dynamics parameters with a new level of speed and precision. The
  driver and passengers in the new BMW iX3 experience a uniquely
  harmonious and BMW-typical driving sensation whatever the situation.
  Every movement of the accelerator, brake pedal, and steering is
  executed directly and with assurance and precision. Supreme traction
  and – thanks to the unique Soft Stop function – the smoothest stopping
  process ever achieved by a BMW are among its other attributes. In
  addition, the efficiency of the new BMW iX3 is optimized by the
  integrated management of drivetrain, braking system, and energy
  recuperation. In everyday driving, 98% of braking maneuvers are
  carried out using recuperation only, without application of the
  friction brakes. The only occasions these are called upon are under
  emergency braking and during extremely sporty driving.</p>
<p>
  <strong>“Superbrain of automated driving” for the driver assistance
    systems with of the next technology
  generation.<br /></strong>Another high-performance computer brings
  together all the automated driving and parking functions in the BMW
  iX3. With 20 times greater processing power than in the previous
  vehicle generation, the watercooled “superbrain of automated driving”
  enables a significant technological advance with the Neue Klasse in
  this area as well.</p>
<p>
  <strong>BMW Symbiotic Drive provides seamless
  support.<br /></strong>The BMW iX3 uses its Symbiotic Drive capability
  combined with driver assistance to create a completely new driving
  experience. Whenever the driver wants to accelerate, brake or steer,
  their inputs merge seamlessly and intuitively with AI-enabled
  software.The result is a whole new form of Sheer Driving Pleasure. For
  example, the automatic cruise control system is not deactivated with
  only a light press of the brake pedal; instead, it is only switched
  off when the driver brakes harder. In the same way, the lane control
  assistance remains active even after light steering inputs by the driver.</p>
<p>With the optional BMW Highway / Motorway Assistant <sup>[4]</sup>,
  drivers can take their hands off the steering wheel permanently at
  speeds of up to 85 mph / 130 km/h, while remaining attentive and ready
  to intervene. The system assists with vehicle guidance within the lane
  and can also perform automated lane changes when needed – a simple
  glance confirmation by the driver is sufficient. With active BMW Maps
  route guidance, the system proactively suggests lane changes at
  highway interchanges and exits, which can be confirmed with a quick
  glance in the wing mirror. The Highway Assistant remains active while
  passing through interchanges and until the end of highway exits. This
  allows BMW iX3 drivers to enjoy Level 2 driver assistance without
  touching the steering wheel in even more situations.</p>
<p>The new Highway and City Assistant <sup>[4]</sup> also offers
  innovative functions for urban environments, such as stopping and
  automatically restarting at traffic lights. Additional driver
  assistance features for complex urban driving situations will be
  rolled out later via over-the-air software updates.</p>
<p> </p>
<p>
  <em>[1] Availability of individual apps and content depends on the
    country. Download and use of the apps require connectivity via BMW
    Digital Premium or a connection to a WiFi network or mobile
    smartphone hotspot. App-specific subscriptions are not included in
    BMW Digital Premium.</em>
  <br />
  <em>[2] The range added after 10 minutes of high-power charging was
    determined according to ISO12906 in the WLTP cycle. This figure, as
    well as charging performance, depends on vehicle equipment, charging
    and battery aging condition, battery temperature, individual driving
    profile, use of auxiliary consumers, ambient temperature, and the
    charging power provided at the charging station.</em>
  <br />
  <em>[3] Available from production period 3/2026.</em>
  <br />
  <em>[4] Availability depends on the country.</em></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[BMW i,Press Release,Research &amp; Development,Mobility of the future,Infotainment &amp; Entertainment,ConnectedDrive,iX3,NA5,Intelligent Connected Vehicles,Artificial Intelligence,Product,BMW]]></category>
            <pubDate>Tue, 06 Jan 2026 10:12:32 +0100</pubDate>
            <pp:lastModified>Tue, 06 Jan 2026 09:12:32 +0000</pp:lastModified>
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                        <title>Efficient, sustainable, digital: New BMW Group Plant Debrecen set to begin series production of the BMW iX3 in late October</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/efficient-sustainable-digital-new-bmw-group-plant-debrecen-set-to-begin-series-production-of-the-bmw-ix3-in-late-october-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/efficient-sustainable-digital-new-bmw-group-plant-debrecen-set-to-begin-series-production-of-the-bmw-ix3-in-late-october-en-ie/</guid><pp:caseid>801736</pp:caseid><pp:summary><![CDATA[+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market.  </strong></p>
<p>
  <strong>Debrecen.</strong> The BMW Group has entered the final phase
  before the first Neue Klasse model rolls off the assembly line. Series
  production of the new BMW iX3 will get underway in late October at the
  BMW Group plant in Debrecen, Hungary, as the newest, most innovative
  manufacturing facility in the company’s global production network
  officially begins work.</p>
<p>“The start of series production for the BMW iX3 signals a new era of
  automotive manufacturing. Our new plant in Debrecen has been designed
  and built fully in line with our strategic vision of the iFACTORY.
  Digital from the very beginning, the plant will offer a new dimension
  in efficient production without fossil fuels,” says Milan Nedeljković,
  member of the Board of Management of BMW AG responsible for Production.</p>
<p>The BMW iFACTORY represents a strategic vision of production, built
  on streamlined, efficient structures, responsible resource management,
  economical use of cutting-edge digital innovations and a strong focus
  on employees. The BMW Group has also registered new patents for a
  large number of innovative systems and processes at Plant Debrecen.</p>
<p>“We have taken on the challenge of building a completely new vehicle
  as the first job at an entirely new plant – and doing so in the
  leanest, most efficient way possible. We have simplified processes,
  reduced complexity, digitally validated each individual operation and
  systematically leveraged expertise across our global network. The
  result is this plant, with its efficient production, innovative
  processes and the flexibility to integrate additional models,” says
  Hans-Peter Kemser, head of BMW Group Plant Debrecen.</p>
<p>As with any new model, capacity for the new BMW iX3 will be gradually
  ramped up in stages after the start of production. Spearheading the
  arrival of the Neue Klasse, the iX3 showcases the latest design and
  technology innovations that will define the brand's entire model range
  in the future. Between now and 2027, the technologies in the Neue
  Klasse will be integrated into 40 new models and model updates.</p>
<p>
  <strong>From virtual factory to reality</strong></p>
<p>The guiding principles of the BMW iFACTORY have been fully
  implemented in the technologies employed at the new BMW Group plant in
  Debrecen. For example, Plant Debrecen was planned and built digitally
  from the outset, and celebrated its virtual start of production back
  in March 2023 in the BMW Group’s Virtual Factory. This approach
  allowed every operation to be tested virtually in advance, enabling
  production lines to be installed in the buildings exactly as in the
  digital twin.</p>
<p>
  <strong>Optimal processes for all plant technologies</strong></p>
<p>With an optimised value stream and efficient systems, the
    <strong>press shop</strong> guarantees a high level of productivity.
  The BMW Group continues to follow its proven strategy of using the
  same tools and presses throughout its global network. This optimises
  capacity utilisation within the network by allowing press tools to be
  deployed at multiple locations and enabling staff to be trained in-network.</p>
<p>The <strong>body shop</strong>, in particular, benefits from prior
  digital planning and validation. Every process detail was digitally
  simulated in advance to determine the ideal value stream and ensure
  that each of the nearly 1,000 robots was optimally positioned. From
  the outset, close collaboration between development and production
  teams led to high production efficiency and maximum customer benefit.
  For example, the number of joining methods was significantly reduced,
  lowering overall complexity. Design features integrated early in
  development are also evident in the details of the Neue Klasse, such
  as the invisible door seal. This creates a visual connection between
  the window and the door, resulting in a unique look. In addition,
  maximising the space available for the battery in the body structure –
  and thus the size and performance of the battery – directly benefits
  the customer.</p>
<p>At BMW Group Plant Debrecen, the <strong>paint shop</strong> plays a
  critical role in <strong>significantly reducing the CO<sub>2</sub>e
    footprint of the BMW iX3</strong>. Production of the new BMW iX3
  will generate a total of about 80kg CO₂e (scope 1/2 emissions). This
  figure covers CO₂e emissions from Plant Debrecen, as well as in-house
  parts production at other BMW Group facilities, including components
  manufactured in Landshut, for example. This represents a
    <strong>reduction of approx. two-thirds compared to production of
    existing BMW derivatives. </strong>For Plant Debrecen alone, this
  approach will <strong>reduce CO₂e emissions from the manufacture of a
    vehicle, including its high-voltage battery, by around 90%</strong>
  – to about 34 kg CO₂e (when operating at full capacity, compared with
  other BMW Group facilities).</p>
<p>Paint shops typically rely on gas to reach the high temperatures (up
  to 180 degrees Celsius) required. Plant Debrecen will be the BMW
  Group's first car plant supplied exclusively <strong>with electricity
    from renewable energy sources during normal operation</strong>, i.e.
  without using fossil fuels such as oil or gas. Because of its high
  energy demands, the paint shop is the most important factor in
  significantly lowering Plant Debrecen’s CO<sub>2</sub>e
    emissions.<strong> In the paint shop alone, using electricity from
    renewable sources reduces annual CO<sub>2</sub>e emissions by up to
    12,000 tonnes. </strong>About a quarter of the plant's annual power
  needs will be supplied by the 50‑hectare on-site <strong>photovoltaic
  system.</strong> Surplus solar energy, such as that generated on
  non‑working days, is stored in a 1,800 m³ <strong>thermal storage
  system</strong> with a capacity of 130 MWh.</p>
<p>The paint shop also uses an energy recovery system. A <strong>heat
  grid</strong> was successfully implemented in the design of the new
  paint shop, delivering additional energy savings of up to 10%. This
  innovative concept combines multiple measures for efficient
    <strong>energy recovery</strong> from the compressed air supply,
  drying ovens and cooling systems. The recovered waste heat is then
  used to preheat the water circuit.</p>
<p>In addition, a <strong>thermal storage system</strong> – holding
  1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy
  from the photovoltaic system during off-peak periods and supplies it
  as heat during peak demand.</p>
<p>Full digitalisation of production processes further boosts
  <strong>assembly</strong> efficiency. The AIQX (Artificial
  Intelligence Quality Next) IT platform developed in-house at the BMW
  Group is a key component of the BMW iFACTORY. AIQX uses sensors and
  camera systems along the production line to automate quality
  processes. AI evaluates the data and provides real-time feedback to
  employees on the line. Looking ahead, vehicles on the line will also
  become active, connected participants in the industrial IoT (Internet
  of Things) ecosystem. They will conduct self-analysis, interact with
  plant employees in real time and automatically share and document
  relevant messages, using tools such as on-board cameras and IT
  systems. The equipment, tools, components and every BMW in the
  assembly halls are already digitally connected to the BMW production system.</p>
<p>The building's “finger structure” – an optimised version of the
  design employed at BMW Group Plant Leipzig – allows 80% of parts to be
  delivered directly to the correct point of assembly on the line.
  All-electric in-house <strong>logistics</strong> also benefit from
  autonomous tugger trains, which transport high-voltage batteries
  directly from production to installation points, as well as Smart
  Transport Robots that autonomously deliver smaller components to the
  assembly line. By linking all internal and external databases, the
  entire logistics process achieves unprecedented digital depth,
  automating many previously manual, interconnected analysis tasks.
  Well-structured information is therefore available at any time and can
  be analysed instantly “at the push of a button”.</p>
<p>The BMW Group has created highly intelligent production processes for
  its new<strong> high-voltage batteries</strong> developed in-house.
  Plant Debrecen will be the first of five plants worldwide to begin
  series production of Gen6 high-voltage batteries. The production
  processes were initially developed and tested at pilot plants.
  Artificial intelligence, data analytics and constant knowledge sharing
  within the production network also play a key role in the ramp-up of
  production. Digital twins of production and comprehensive AI databases
  ensure optimisation of processes and employee training. A consistent
  zero-defect approach enables seamless in-line quality inspections and
  100% end‑of-line monitoring. In line keeping with the “local for
  local” principle, high‑voltage battery assembly takes place directly
  on site, allowing the production teams to take advantage of
  infrastructure efficiencies and short distances.</p>
<p>
  <strong>Best of the best:<br />Plant Debrecen benefits from expertise
    at all production sites worldwide </strong></p>
<p>BMW Group Plant Debrecen is the first production site in the
  company's network not tied to a specific primary plant. Instead, it
  serves as a network plant, combining best practices from various
  locations worldwide. A major advantage of this approach is that the
  plant’s current workforce of more than 2,000
  <strong>employees</strong> can be trained within the network, allowing
  employee know-how from different locations, such as China, South
  Africa, Mexico, the US and, of course, Germany, to be shared. At the
  same time, employees throughout the global network gain the
  opportunity to share their technology insights in Debrecen and bring
  expertise in production of the Neue Klasse models back to their own
  location – creating a win-win situation for all the plants.</p>
<p> </p>
<p>
  <strong>A long version with further details on all technologies is
    available as a PDF file in the downloads section.</strong></p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂
  emissions combined: 0 g/km; CO₂-class: A; WLTP electric range: 679 -
  805 km.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Sustainability,Research &amp; Development,Production,iX3,Industry 4.0,Logistics,Debrecen,Digitalisation,Product,BMW]]></category>
            <pubDate>Wed, 17 Sep 2025 08:57:10 +0200</pubDate>
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                        <title>Hydrogen high tech at the BMW Group: start of series production in 2028 is getting closer.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/hydrogen-high-tech-at-the-bmw-group-start-of-series-production-in-2028-is-getting-closer-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/hydrogen-high-tech-at-the-bmw-group-start-of-series-production-in-2028-is-getting-closer-en-ie/</guid><pp:caseid>801753</pp:caseid><pp:summary><![CDATA[+++ First prototypes of the fuel cell system +++ Competence centres for hydrogen in Munich and Steyr +++ BMW Group Plant Steyr to manufacture third-generation fuel cell systems +++ Landshut technology hub will also supply components +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market. <br />
    <br />Munich. </strong>BMW Group Plant Steyr is getting ready for
  series production of fuel cell systems. The third generation of the
  BMW Group’s hydrogen drive system will be manufactured in Steyr from
  2028, and the company’s competence centres in Munich and Steyr are
  already building the first prototypes. Further drive system components
  will come from the technology hub in Landshut.</p>
<p>“The launch of the first-ever fuel cell production model from BMW in
  2028 will add another exceptionally efficient high-performance drive
  system with zero emissions to our technology-open product portfolio,”
  says <strong>Joachim Post, Member of the Board of Management of BMW
    AG, Development</strong>. “The choice of Steyr as the production
  location clearly demonstrates our commitment to a European innovation
  footprint. The BMW competence centres in Munich and Steyr have a key
  role to play in the development of pioneering fuel cell systems.”  </p>
<p> </p>
<p>
  <strong>The third-generation BMW fuel cell system: more compact, more
    powerful, more efficient </strong></p>
<p>The first generation of the fuel cell drive system was supplied
  entirely by the Toyota Motor Corporation (Toyota) and was fitted in
  the BMW 535iA back in 2014. The second generation made its debut in
  the current BMW iX5 Hydrogen pilot fleet. This time, BMW developed the
  overall fuel cell system itself, while the individual fuel cells came
  from Toyota. </p>
<p>For the new generation, the BMW Group and the Toyota Motor
  Corporation jointly develop the powertrain system for passenger
  vehicles, with the core fuel cell technology creating synergies for
  both commercial and passenger vehicle applications. This close
  collaboration enables both companies to leverage synergies in
  development and procurement while creating brand-specific models.</p>
<p>The third generation of fuel cell technology brings some major improvements:</p>
<ul>
  <li>
    <strong>Compact design:</strong> The space taken up by the fuel cell
    system has been reduced by around 25%. A considerable increase in
    power density has enabled a much more compact construction compared
    to the preceding generation.  </li>
  <li>
    <strong>High degree of integration:</strong> The third generation
    can be seamlessly integrated into future vehicle architectures. This
    paves the way for a technology-open approach that will make it
    possible to offer customers a variety of drive system variants in future. </li>
  <li>
    <strong>Optimised components and increased efficiency:</strong> The
    system is set to be substantially more efficient than its
    predecessor. This is being achieved by upgrading individual
    component parts that are based on the drive technology jointly
    developed with Toyota and by improved operating strategies. These
    advances result in increased range and output combined with lower
    energy consumption, which represents a significant improvement over
    the second generation. </li></ul>
<p> </p>
<p>
  <strong>Technological expertise at the BMW Group in Munich </strong></p>
<p>The BMW Group is making prototypes of the highly efficient fuel cell
  systems at the company’s competence centre for hydrogen in Munich. An
  electrochemical reaction takes place in the fuel cell, which involves
  hydrogen from the tanks reacting with oxygen from the air. This
  reaction produces electricity that powers the electric motor and
  thereby supplies the vehicle with energy. </p>
<p>The fuel cell system comprises not only the fuel cells themselves,
  but also all the components and systems needed for their efficient
  operation. These include the cooling system and hydrogen- and air
  subsystems. The compact layout ensures the entire drivetrain delivers
  the levels of performance and safety for which BMW is renowned. </p>
<p>
  <a name="_Hlk175906692"></a>Prototype production is currently focused
  on development and validation of the assembly and testing processes,
  with particular attention paid to industrialisation, quality assurance
  and scalability in the longer term. In parallel to this, the
  prototypes are being used to develop operating strategy and for
  validation on both a system and vehicle level. These steps are crucial
  in preparing fuel cell technology for series production. </p>
<p> </p>
<p>
  <strong>Series production at BMW Group Plant Steyr</strong></p>
<p>Production of the fuel cell systems is due to get underway in 2028 at
  BMW Group Plant Steyr, which can call on decades of development and
  production expertise covering all drive system types across the BMW
  Group model range. New test rigs and production facilities are now
  being built and buildings modified to incorporate the new drive
  technology and constantly refine it. </p>
<p>“We are proud to be producing another innovative drive technology at
  Plant Steyr in future alongside the latest generation of electric
  motors and combustion engines,” says Klaus von Moltke, Senior Vice
  President Engine Production at BMW AG and Director of BMW Group Plant
  Steyr. “This, together with the development expertise we have
  available on-site, makes our plant a prime example of the BMW Group’s
  technology-open approach.” </p>
<p> </p>
<p>
  <strong>Component manufacture at BMW Group Plant Landshut</strong></p>
<p>BMW Group Plant Landshut is responsible for manufacturing key
  components for the fuel cell vehicles. Construction of new hardware
  and equipment for series production of the hydrogen-specific BMW
  Energy Master will start there in late May 2026. The <a href="https://newsroom.bmwgroup.com/global/en" target="_blank">BMW Energy Master</a> controls the supply of power
  in the vehicle across a range from 400 – 800V. It also acts as the
  interface for data from the high-voltage battery. This control unit is
  supplemented by various components that are specifically required for
  the fuel cell application. Production of the first prototypes of the
  hydrogen-specific Energy Master will begin in mid-2026 just a few
  miles away at BMW Group Plant Dingolfing, where the prototypes of the
  BMW Energy Master for the Neue Klasse models were also made.  </p>
<p>As with the BMW iX5 Hydrogen pilot fleet, Plant Landshut will once
  again manufacture the housing and pressure plate for the next model generation. </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies]]></category>
            <pubDate>Tue, 02 Sep 2025 10:00:00 +0200</pubDate>
            <pp:lastModified>Tue, 02 Sep 2025 08:00:00 +0000</pp:lastModified>
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                        <title>Turning Vision into Reality: the new BMW iX3 – the first Neue Klasse model drives product sustainability.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/turning-vision-into-reality-the-new-bmw-ix3---the-first-neue-klasse-model-drives-product-sustainability-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/turning-vision-into-reality-the-new-bmw-ix3---the-first-neue-klasse-model-drives-product-sustainability-en-ie/</guid><pp:caseid>801756</pp:caseid><pp:summary><![CDATA[Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>
    <span>Note: This press release is a 1:1 copy of the original issued
      by BMW headquarters in Germany. No adaptions have been made to
      cater to the Irish market. </span>
    <span> </span></strong></p>
<p> </p>
<p> <strong>Munich.</strong> The new BMW iX3 demonstrates the BMW
  Group's take on implementing a holistic approach to product
  sustainability across the entire life cycle. During product
  development, extensive measures were implemented throughout the supply
  chain, production and use phases, explicitly focused on conserving
  resources and reducing the model’s environmental footprint. As such,
  the Neue Klasse marks an important milestone toward achieving the
  company's 2030 and 2050 CO₂e targets.<br /> <br />
  <strong>CO₂e benefits achievable after only one year of use</strong>
  <br />The extensive decarbonization measures in the supply chain
  results in an early break-even point: when charged with electricity
  from the European energy mix, the CO₂e footprint of the new BMW iX3 50
  xDrive is lower than that of a comparable model with a combustion
  engine after about 21,500 kilometers (WLTP combined). When charged
  exclusively with electricity from renewable sources, the BMW iX3 50
  xDrive beats the comparable ICE model after only 17,500 kilometers
  (WLTP combined), allowing customers to potentially achieve CO₂e
  benefits in as little as one year.<br />
  <br />
  <strong>Decarbonization in the supply chain</strong>
  <br />The key levers to reduce CO₂e emissions in the supply chain are
  the use of secondary materials and renewable energy, alongside product
  and process innovations. This combination of measures has led to a
  decrease of CO₂e emissions in the supply chain of 35% during product
  development.<br />The Gen6 battery cells of the BMW iX3 high-voltage
  storage system are made of 50% secondary cobalt, lithium, and nickel
  materials. In addition, renewable energies are harnessed in the anode
  and cathode materials and cell production. This is how CO₂e emissions
  per watt hour were reduced by 42% compared to the Gen5 cell of the
  previous model.</p>
<p>The BMW Group is increasingly focused on the use of innovative and
  secondary materials in other components as well. <br />For instance,
  30% of the secondary raw material  used for the engine compartment
  cover and the storage compartment under the front hatch is recycled
  maritime plastic. This post-consumer material consists of old fishing
  nets and ropes, preventing these materials from potentially being
  dumped in the ocean.<br />Secondary aluminum accounts for 80% of the
  wheel carriers and swivel bearings as well as 70% of the cast aluminum wheels.<br />
  <br />
  <strong>‘Design for Circularity’: consistent implementation in the
    Neue Klasse </strong>
  <br />The BMW Group applied the ‘Design for Circularity’ approach
  consistently in developing the BMW iX3. The approach builds on the
  concepts of secondary first (the prioritized use of secondary
  materials), strategic material selection and disassembly optimization.
  As a result, secondary materials account for one third of all material
  used in the new BMW iX3 50 xDrive.<br />One example of implementing
  these three concepts is the Econeer seat cover, available in the
  interior trim Essential, whose fabric, adhesive and fleece are all
  made from PET. This mono-material choice increases recyclability.
  Moreover, the textile yarn used consists entirely of recycled PET as
  well.<br />Other components whose development followed the ‘Design for
  Circularity’ approach include the center console, instrument panel and
  interior floor trim.<br />
  <br />
  <strong>Significantly improved efficiency in the use phase</strong>  
   <br />BMW EfficientDynamics involves consistently identifying and
  harnessing efficiency potential in all vehicle subsystems. Applying
  this approach, the energy consumption of the new BMW iX3 is 20% lower
  than in the predecessor model (WLTP combined).<br />This significant
  improvement is primarily based on optimized aerodynamic properties,
  reduced rolling resistance and on-board power consumption as well as
  the drive’s unparalleled combination of efficiency and dynamics. <br />
  <br />
  <strong>Sustainability-centric production at BMW Group’s Debrecen plant</strong>
  <br />Designed and built according to the BMW iFactory principles, the
  new BMW Group plant in Debrecen, Hungary, is fully focused on
  efficiency, digitalization and sustainability. It is the first BMW
  Group car factory that is operated and produces vehicles without using
  fossil fuels, such as oil and gas, under normal operating
  conditions.<br />The only energy source to power operations at the
  site is electricity. According to current planning, up to 25% of the
  plant's annual electricity needs can be covered by the photovoltaic
  system located on the premises. The remaining electricity is obtained
  from other renewable energy sources. Surplus solar energy is stored in
  a heat storage unit and used to heat the paint shop ovens as
  needed.<br />Only 0.1 tons of CO₂e are emitted in the production of a
  BMW iX3 car, about two third below production at other BMW Group plants.<br />
  <br />
  <strong>The BMW Group’s sustainability targets</strong>
  <br />The BMW Group's commitment to the Paris Climate Agreement and to
  achieving Net Zero by 2050 or earlier is an integral part of the
  comprehensive 360° sustainability approach incorporated in the
  corporate strategy. The company is pursuing ambitious, scientifically
  derived CO₂e targets for the coming years. For instance, the BMW Group
  intends to reduce its CO₂e emissions by at least 40 million tons in
  2030 (baseline: 2019).<br />
  <br />
  <strong>Publicly accessible, TÜV-verified Product Carbon Footprint </strong>
  <br />For years, the BMW Group has released its vehicle footprint,
  which includes a greenhouse gas report for its vehicles verified by
  Germany’s TÜV Technical Inspection Association. The report for the new
  BMW iX3 50 xDRIVE can be downloaded here and is also available in the
  My BMW app. It offers increased transparency regarding raw materials
  used and CO₂e emissions over the entire vehicle lifecycle.</p>
<p> </p>
<p>
  <sup>All information regarding the BMW iX3 50 xDrive’s mileage, energy
    consumption, range, energy content, dimensions, weights, share of
    secondary raw materials/recycled materials and other technical data
    and derivations thereof are provisional as of the start of
    production in November 2025.</sup></p>
<p>
  <sup>All model variants, equipment levels, technical data, fuel
    consumption and emission data mentioned correspond to the range
    offered in the German car market, provided the respective model is
    available there. Deviations in other markets are possible.
    Dimensions refer to the base model available in Germany; depending
    on wheel and tire size as well as optional equipment selected,
    dimensions may vary depending on the specific configuration.</sup></p>
<p>
  <sup>Power consumption and range data were measured in accordance with
    the mandatory WLTP procedures and comply with the German Passenger
    Car Energy Consumption Labelling Ordinance (EnVKV). For more
    information, see <a href="https://pressclub.bmwgroup.net/pressclub/ssob/cp/www.bmw.de">www.bmw.de</a></sup></p>
<p> </p>
<p>
  <br />
  <sup>If you have any questions, please contact:</sup></p>
<p>
  <strong>
    <sup>BMW Group Corporate Communications</sup></strong>
  <br />
  <sup>Dr. Cornelia Bovensiepen, Spokesperson Sustainability BMW Group</sup>
  <br />
  <sup>Phone: +49 89 382-94935</sup>
  <br />
  <sup>E-Mail: Cornelia.Bovensiepen@bmw.de</sup>
  <br />
  <sup>   </sup>
  <br />
  <sup>Sofia Elena Rizzi, Spokesperson Product Communications BMW
    Compact & Mid-size Segments</sup>
  <br />
  <sup>Phone: +49-151-601-67436</sup>
  <br />
  <sup>E-Mail: Sofia-Elena.Rizzi@bmw.de</sup></p>
<p>
  <sup>Internet: <a href="https://pressclub.bmwgroup.net/pressclub/ssob/cp/https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a></sup>
  <br />
  <sup>E-Mail: presse@bmwgroup.com</sup></p>
<p>
  <br />
  <strong>
    <sup>The BMW Group</sup></strong></p>
<p>
  <sup>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
    BMW Group is the world’s leading premium manufacturer of automobiles
    and motorcycles and also provides premium financial services. The
    BMW Group production network comprises over 30 production sites
    worldwide; the company has a global sales network in more than 140 countries.</sup></p>
<p>
  <sup>In 2024, the BMW Group sold over 2.45 million passenger vehicles
    and more than 210,000 motorcycles worldwide. The profit before tax
    in the financial year 2024 was € 11.0 billion on revenues amounting
    to € 142.4 billion. As of 31 December 2024, the BMW Group had a
    workforce of 159,104 employees.</sup></p>
<p>
  <sup>The economic success of the BMW Group has always been based on
    long-term thinking and responsible action. Sustainability is a key
    element of the BMW Group’s corporate strategy and covers all
    products from the supply chain and production to the end of their
    useful life.</sup></p>
<p>
  <sup>
    <a href="https://pressclub.bmwgroup.net/pressclub/ssob/cp/www.bmwgroup.com">www.bmwgroup.com</a> </sup>
  <br />
  <sup>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a></sup>
  <br />
  <sup>YouTube: <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a> </sup>
  <br />
  <sup>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></sup>
  <br />
  <sup>Facebook: <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a></sup>
  <br />
  <sup>X: <a href="https://www.x.com/bmwgroup">https://www.x.com/bmwgroup</a> </sup></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[BMW,Press Release,Sustainability,Research &amp; Development,Efficient Dynamics]]></category>
            <pubDate>Tue, 05 Aug 2025 10:11:48 +0200</pubDate>
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                        <title>Bavarian expertise in demand worldwide: How the BMW Group is gearing up for series production of its new high-voltage batteries</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bavarian-expertise-in-demand-worldwide-how-the-bmw-group-is-gearing-up-for-series-production-of-its-new-high-voltage-batteries/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bavarian-expertise-in-demand-worldwide-how-the-bmw-group-is-gearing-up-for-series-production-of-its-new-high-voltage-batteries/</guid><pp:caseid>801760</pp:caseid><pp:summary><![CDATA[+++ Pilot plants in Parsdorf, Hallbergmoos and Munich pave the way for global series launch +++ Board Member Nedeljković: “Strengthening Germany’s capacity for innovation” +++ Consistent zero-defect approach to production +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the Irish market.  </strong></p>
<p> </p>
<p>
  <strong>Munich/Parsdorf.</strong> With the Neue Klasse, the BMW Group
  is ushering in a new era of pure electric driving, starting series
  production end of 2025. The high-voltage battery is a key component in
  any electric vehicle. Before large-scale series production can begin,
  manufacturing processes must be developed and pre-series batteries put
  through their paces. This takes place at the BMW Group’s pilot plants
  for high-voltage batteries in Parsdorf and Hallbergmoos and at the
  Research and Innovation Centre (FIZ) in Munich. “Our pilot plants for
  high-voltage batteries are strengthening Germany’s capacity for
  innovation,” says Milan Nedeljković, Member of the Board of Management
  of BMW AG responsible for Production. “They are laying the groundwork
  for the new series plants worldwide, ensuring a smooth ramp-up of
  high-voltage battery production.” To produce high-voltage batteries
  for the sixth generation of BMW eDrive (Gen6), the company is
  establishing five assembly sites across three continents: in
  Irlbach-Straßkirchen (Lower Bavaria), Debrecen (Hungary), Shenyang
  (China), San Luis Potosí (Mexico) and Woodruff (USA).<br />
  <br />
  <a name="_Hlk201755823" style="background-color: rgb(255,255,255);"></a>
  <strong>Quality is key: Consistent zero-defect
  approach<br /></strong>For the in-house developed Gen6 high-voltage
  battery, the BMW Group is implementing intelligent, state-of-the-art
  production processes using the latest technologies. “For production of
  our high-voltage batteries, we are pursuing a consistent zero-defect
  approach,” explains Markus Fallböhmer, head of Battery Production at
  BMW AG. “Highly intelligent, AI-supported quality checks are
  integrated into the production process to help us achieve this.”
  Because quality is key: In bodies for the Neue Klasse, the
  high-voltage battery serves as a structural component (“pack to open
  body”). The new cylindrical round cells are integrated directly into
  the high-voltage battery (“cell to pack”). With its innovative
  production processes, BMW Group’s pilot and series plants are setting
  new industry standards for battery production. Examples include, among
  the consistent zero-defect approach, the use of digital production
  twins for tasks such as employee training, as well as leveraging
  expanded AI databases to optimise supply and production logistics. All
  production steps undergo seamless in-line monitoring with
  comprehensive data storage, enabling maximum process stability and
  continuous data-based optimisation.<br />
  <br />
  <strong>Pilot plants up close: Parsdorf, Hallbergmoos and Munich
  (FIZ)<br /></strong>The largest pilot plant for Gen6 high-voltage
  batteries is located in Parsdorf, where over 350 employees have been
  building initial prototypes since 2023. Since mid-2024, some of the
  high-voltage batteries produced there have already been delivered to
  the vehicle plant in Debrecen, Hungary, where they are installed in
  test vehicles for the Neue Klasse. A pre-series plant for high-voltage
  batteries is also located near Munich Airport. Since summer 2024, the
  site in Hallbergmoos has been developing manufacturing technologies
  for high-voltage battery assembly. Around 200 employees are working at
  this small-scale battery factory. The Hallbergmoos site serves as a
  model for the series production at Plant Woodruff near Spartanburg,
  South Carolina, US. At the Munich Research and Innovation Centre
  (FIZ), another 200 employees are manufacturing and testing prototypes
  and smaller module variants of the high-voltage battery. Several
  floors of the recently opened Aeroacoustics and E-drive Centre (AEZ)
  are dedicated to this work.<br />
  <br />
  <strong>Series launch of five battery plants in under two years
  <br /></strong>The systems and processes developed at the Bavarian
  pilot plants will be rolled out to the series plants worldwide. Within
  less than two years, series production will ramp up at five locations
  across three continents. In line with its "local-for-local"
  principle, the BMW Group has positioned its Gen6 high-voltage battery
  assembly sites as close as possible to its vehicle plants. This
  approach safeguards production, even in the event of unforeseen
  political and economic developments. It will also strengthen existing
  production sites, while preserving and creating jobs. Series
  production of the BMW iX3, the first model of the Neue Klasse, will
  get underway at Plant Debrecen late this year, alongside high-voltage
  battery manufacturing at the same site. The launch in Debrecen will be
  followed by the battery assembly plants in Shenyang,
  Irlbach-Straßkirchen, Woodruff and San Luis Potosí.<br />
  <br />
  <strong>How the BMW Group builds Gen6 high-voltage
  batteries<br /></strong>The BMW Group sources battery cells for its
  high-voltage batteries from leading cell manufacturers, who produce
  the cells to the company's specifications. The highest technical
  standards apply. Upon receipt of goods, additional measurements – such
  as voltage checks – are carried out. Next comes cell clustering, where
  the battery cells are connected to coolants. This step ensures optimal
  insulation and cooling of the cells. The cell clusters and cell
  contact system are then laser-cleaned and welded with pinpoint
  precision. The in-line inspection continuously monitors each weld seam
  in real time. An innovative foaming process follows, ensuring that all
  elements are protected as a mechanical unit. The foam thus guarantees
  the safety, stability and durability of the high-voltage battery. The
  housing is then closed, sealed and riveted. In the final assembly
  step, the Energy Master – the central control unit – is installed onto
  the high-voltage battery. A permanently elastic sealing adhesive is
  applied to ensure a reliable seal. Finally, each high-voltage battery
  undergoes a 100% end-of-line inspection to ensure quality, safety and function.<br />
  <br />
  <br />If you have any questions, please contact:<br />
  <br />
  <strong>Corporate Communications<br /></strong>
  <br />Christian Marxt<br />Press spokesperson, Production Network,
  Powertrain and High-Voltage Batteries<br />Cell phone:
  +49-151-601-79158<br />Email: <a href="mailto:Christian.Marxt@bmwgroup.com">Christian.Marxt@bmwgroup.com</a><br />
  <br />Sandra Schillmöller<br />Head of Communications Production
  Network BMW Group<br />Cell phone: +49-151-601-12225<br />Email: <a href="mailto:Sandra.Schillmoeller@bmwgroup.com">Sandra.Schillmoeller@bmwgroup.com</a><br />
  <br />Media website: <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a><br />Email:
    <a href="mailto:presse@bmw.de">presse@bmwgroup.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,Battery Cells]]></category>
            <pubDate>Thu, 10 Jul 2025 15:25:46 +0200</pubDate>
            <pp:lastModified>Thu, 10 Jul 2025 13:25:46 +0000</pp:lastModified>
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                        <title>BMW Brings a “Little” Las Vegas Magic to CES 2025 for the Debut of the All-New UI/UX to the Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-brings-a-little-las-vegas-magic-to-ces-2025-for-the-debut-of-the-all-new-uiux-to-the-neue-klasse-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-brings-a-little-las-vegas-magic-to-ces-2025-for-the-debut-of-the-all-new-uiux-to-the-neue-klasse-en-ie/</guid><pp:caseid>801719</pp:caseid><pp:summary><![CDATA[+++ First-ever BMW Panoramic iDrive will define the in-vehicle experience of BMW’s forthcoming “Neue Klasse” – or, “New Class” of vehicles –, which is set to launch in late 2025 +++ Iconic US-based comedian Tim Meadows will host the BMW Press Conference on Tuesday, January 7th at 8:30 a.m. PST. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the Irish market. </strong></p>
<p>
  <strong>Munich</strong>. Visitors to the next Consumer Electronics
  Show (CES) in Las Vegas will be in for a “little” surprise when they
  visit the BMW Pavilion in the Silver Lot to experience the first-ever
  BMW Panoramic iDrive display- and operating-concept of the Neue Klasse
  in a “magical” way. With this presentation, BMW is not only showcasing
  technology that will be featured in the series production Neue Klasse
  vehicles for the first time, but also once again setting standards for
  in-vehicle experience with a clear focus on driver orientation,
  safety, and personalization.</p>
<p>The BMW CES 2025 press conference on Tuesday, January 7<sup>th
  </sup>will be hosted by <strong>iconic US-based comedian Tim
  Meadows</strong>, starting at 8:30 a.m. PST. Meadows will be joined at
  the BMW Pavilion in the Silver Lot (just outside the South Hall of the
  Las Vegas Convention Center) by <strong>Frank Weber, Chief Development
    Officer at BMW AG</strong> who will present the next generation of
  BMW iDrive along with <strong>Adrian van Hooydonk, Head of BMW Group
  Design</strong>, and <strong>Stephan Durach, Head of UI/UX Development</strong>.</p>
<p>Following the press conference on January 7<sup>th</sup>, CES
  attendees can visit the BMW Pavilion for repeat performances by
  Meadows and additional BMW experts at 2:00 p.m., 3:00 p.m. and 4:00
  p.m. On January 8 and 9 showtimes will begin at 10:00 a.m. and take
  place each hour on the hour through 5:00 p.m. Three final shows will
  be presented on Friday, January 10 at 10:00 a.m., 11:00 a.m. and 12:00
  p.m. From January 2<sup>nd</sup>, journalists and CES visitors can
    <strong>register for the shows in advance via the website <a href="https://ces2025.eventsbmw.com">https://ces2025.eventsbmw.com</a></strong>–
  available seats are limited.</p>
<div>
  <br />
  <div> </div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Infotainment &amp; Entertainment]]></category>
            <pubDate>Tue, 17 Dec 2024 15:22:00 +0100</pubDate>
            <pp:lastModified>Tue, 17 Dec 2024 14:22:00 +0000</pp:lastModified>
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                        <title>10 million and counting: software updates delivered to the BMW Group vehicle fleet reach a new milestone.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/10-million-and-counting-software-updates-delivered-to-the-bmw-group-vehicle-fleet-reach-a-new-milestone-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/10-million-and-counting-software-updates-delivered-to-the-bmw-group-vehicle-fleet-reach-a-new-milestone-en-ie/</guid><pp:caseid>801723</pp:caseid><pp:summary><![CDATA[+++ BMW Remote Software Upgrades for the world’s largest fleet of vehicles with over-the-air update capability +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the Irish market.<br /></strong>
  <strong>
    <br />Munich.</strong> The number of BMW Remote Software Upgrades
  successfully installed by the BMW Group passed the 10 million mark at
  the end of September. These upgrades are transmitted over the air to
  the vehicles and then launched by the customer.<br />
  <br />“Today, BMW is able to deliver over-the-air updates to more than
  nine million vehicles worldwide. And we can update the entire vehicle
  software in this way,” states Christoph Grote, Senior Vice President
  Electronics and Software BMW Group. “This capability clearly
  demonstrates our expertise in the field of software-defined vehicles.
  The fact that ten million Remote Software Upgrades have now been
  carried out in vehicles underlines how popular this form of innovation
  is with our customers.”<br />
  <br />BMW sent out its first over-the-air upgrade five years ago. This
  functionality has since been extended to all brands, model series and
  drive types. The arrival of the new Operating System 9 means that MINI
  models can also be updated remotely, as can the Rolls-Royce Spectre.
  “The Remote Software Upgrade facility allows us to keep improving our
  vehicles without the need for a workshop visit,” Grote continues.
  “This brings greater comfort and safety for our customers and also
  offers them new features and functional improvements from time to time.”<br />
  <br />Indeed, the BMW Remote Software Upgrade technology has enabled
  numerous new functions and functional improvements to be rolled out to
  customer vehicles. In addition to comfort and safety features, the
  updates have also benefited infotainment, driving, drive system and
  driver assistance capability. A recent customer study confirmed the
  importance of regular updates for product enhancement.<br />
  <br />The BMW Group is set to build on its leading position in this
  area over the coming weeks and months with a series of further
  upgrades including attractive model-specific features such as a Silent
  Mode<sup>1)</sup> and a new Curve Ahead View<sup>2)</sup> in the
  Head-Up Display for ‘seeing around bends’ virtually.<br />
  <br />
  <strong>Connectivity is turning cars into smart mobility
  partners.<br /></strong>The BMW Group is a pioneering force in the
  field of connected driving. BMW has set the standard for the rest of
  the industry with over 22 million connected vehicles worldwide to
  date. Functions that have been purpose developed for electric vehicles
  – such as "Max Range" for maximising operating range and
  charging-optimised route planning – provide innovative solutions for
  everyday driving. With the introduction of digital premium vehicle
  features of this kind, the BMW Group proves time and again that
  compelling digital innovation and customer centricity are firmly
  embedded in the company’s DNA.<br />
  <br />
  <sup>1)</sup> Available for models with BMW Operating System 8.5 or 9
  in conjunction with BMW Digital Premium<br />
  <sup>2)</sup> Available for models with BMW Operating System 9 and
  Head-Up Display in conjunction with BMW Digital Premium</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Driver Assistance,Infotainment &amp; Entertainment,ConnectedDrive]]></category>
            <pubDate>Mon, 14 Oct 2024 09:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 14 Oct 2024 07:00:00 +0000</pp:lastModified>
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                        <title>Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/hydrogen-pioneers-bmw-group-and-toyota-motor-corporation-take-collaboration-to-the-next-level-to-offer-fuel-cell-electric-vehicle-fcev-options-for-passenger-cars-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/hydrogen-pioneers-bmw-group-and-toyota-motor-corporation-take-collaboration-to-the-next-level-to-offer-fuel-cell-electric-vehicle-fcev-options-for-passenger-cars-en-ie/</guid><pp:caseid>801727</pp:caseid><pp:summary><![CDATA[+++ BMW and Toyota jointly developing next generation of fuel cell technology +++ BMW to launch first-ever series production fuel cell vehicle in 2028 +++ Both companies are promoting hydrogen infrastructure development +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the Irish market.  </strong></p>
<p>
  <strong>Munich.</strong> BMW plans to launch its first-ever series
  production fuel cell electric vehicle (FCEV) in 2028, thereby offering
  customers an additional all-electric powertrain option with zero local
  emissions in a BMW. The BMW Group and the Toyota Motor Corporation are
  pooling their innovative strength and their technological capabilities
  to bring a new generation of fuel cell powertrain technology to the
  roads. Both companies share the aspiration of advancing the hydrogen
  economy and have extended their collaboration to push this locally
  zero-emission technology to the next level.</p>
<p>The BMW Group’s leading development expertise in electric drive
  technologies is once again demonstrated by its relentless efforts to
  advance hydrogen fuel cell technology and its embracing of a
  'technology-openness' approach in order to provide customers with a
  range of mobility solutions for the future.</p>
<p>“This is a milestone in automotive history: the first-ever series
  production fuel cell vehicle to be offered by a global premium
  manufacturer. Powered by hydrogen and driven by the spirit of our
  cooperation, it will underscore how technological progress is shaping
  future mobility,” said <strong>Oliver Zipse, Chairman of the Board of
    Management of BMW AG</strong>. “And it will herald an era of
  significant demand for fuel cell electric vehicles.”</p>
<p>
  <strong>Koji Sato, President and Member of the Board of Management
    (Representative Director) Toyota Motor Corporation,</strong> said,
  “We are pleased that the collaboration between BMW and Toyota has
  entered a new stage. In our long history of partnership, we have
  confirmed that BMW and Toyota share the same passion for cars and
  belief in ‘technology openness’ and a ‘multi-pathway’ approach to
  carbon neutrality. Based on these shared values, we will deepen our
  collaboration in efforts such as the joint development of
  next-generation fuel cell systems and the expansion of infrastructure,
  aiming for the realization of a hydrogen society. We will accelerate
  our efforts together with BMW and partners across various industries
  to realize a future where hydrogen energy supports society."</p>
<p> </p>
<p>
  <strong>Shared powertrain technology utilized across individual models
    to offer attractive FCEV options. </strong></p>
<p>The BMW Group and the Toyota Motor Corporation will jointly develop
  the powertrain system for passenger vehicles, with the core fuel cell
  technology (the individual third-generation fuel cells) creating
  synergies for both commercial and passenger vehicle applications. The
  result of this collaborative effort will be utilized in individual
  models from both BMW and Toyota and will expand the range of FCEV
  options available to customers, bringing the vision of hydrogen
  mobility one step closer to reality. Customers can expect the BMW and
  Toyota FCEV models to maintain their distinct brand identities and
  characteristics, providing them with individual FCEV options to choose
  from. Realizing synergies and amalgamating the total volume of
  powertrain units by collaborating on development and procurement
  promises to drive down the costs of fuel cell technology.</p>
<p> </p>
<p>
  <strong>BMW will launch its first hydrogen-powered production model in
    2028.  </strong></p>
<p>After successfully testing the BMW iX5 Hydrogen pilot fleet
  worldwide, the BMW Group is now preparing for series production of
  vehicles with hydrogen drive systems in 2028 on the basis of the
  jointly developed next-generation powertrain technology. The series
  production models will be integrated into BMW’s existing portfolio,
  i.e. BMW will offer an existing model in an additional hydrogen fuel
  cell drive system variant. As FCEV technology is another electric
  vehicle technology, the BMW Group explicitly views it as complementing
  the drive technology used by battery electric vehicles (BEV) and next
  to plug-in hybrid electric vehicles (PHEV) and internal combustion
  engines (ICE).</p>
<p> </p>
<p>
  <strong>A new level of partnership.</strong></p>
<p>The BMW Group and the Toyota Motor Corporation can look back on over
  a decade of trusting and successful collaboration. Building on this,
  the companies are now extending their cooperation to accelerate
  innovation of next-generation fuel cell powertrain systems and pioneer
  this new technology.</p>
<p> </p>
<p>
  <strong>Shared vision of advancing the hydrogen economy.</strong></p>
<p>The pathway to realizing the full potential of hydrogen mobility
  includes its use in commercial vehicles and the establishment of a
  refuelling infrastructure for all mobility applications, including
  hydrogen-powered passenger vehicles. Recognizing the complementary
  nature of these technologies, the BMW Group and the Toyota Motor
  Corporation are supporting the expansion of both hydrogen refuelling
  and battery electric vehicle charging infrastructure. Both companies
  are encouraging sustainable hydrogen supply by creating demand,
  working closely with companies that are building low-carbon hydrogen
  production, distribution, and refuelling facilities.</p>
<p>The BMW Group and Toyota Motor Corporation are advocating the
  creation of a conducive framework by governments and investors to
  facilitate the early-stage penetration of hydrogen mobility and ensure
  its economic viability. By promoting the corresponding infrastructure,
  they aim to establish the FCEV market as an additional pillar
  alongside other powertrain technologies. Furthermore, the companies
  are seeking regional or local projects to further drive the
  development of hydrogen infrastructure through collaborative initiatives.</p>
<p> </p>
<p>
  <strong>Benefits of hydrogen-powered technology.</strong></p>
<p>Hydrogen is recognized as a promising future energy carrier for
  global decarbonization. It acts as an effective storage medium for
  renewable energy sources, helping to balance supply and demand and
  enabling a more stable and reliable integration of renewables into the
  energy grid. Hydrogen is the missing piece for completing the electric
  mobility puzzle where battery electric drive systems are not an
  optimal solution.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies]]></category>
            <pubDate>Thu, 05 Sep 2024 12:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 05 Sep 2024 10:00:00 +0000</pp:lastModified>
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                        <title>MINI Plant Oxford goes Electric: £600m investment for all-electric MINI production in the UK</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/mini-plant-oxford-goes-electric-PS600m-investment-for-all-electric-mini-production-in-the-uk-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/mini-plant-oxford-goes-electric-PS600m-investment-for-all-electric-mini-production-in-the-uk-en-ie/</guid><pp:caseid>801646</pp:caseid><pp:summary><![CDATA[• Investment will transform Oxford plant to all-electric production  from 2030 • UK Production of two new electrified models – MINI Cooper and  MINI Aceman - to start in 2026  • UK government supports investment, securing jobs at Oxford and Swindon plants  • Brings BMW Group investment at Oxford, Swindon and Hams Hall to £3 billion since 2000 • In 2022 more than 50 per cent of all fully-electric vehicles manufactured in the UK came from Oxford Plant]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the Irish market.</strong></p>
<p>
  <br />
  <strong>Oxford.</strong> BMW Group has announced today a new
  investment of more than £600 million in the MINI factories at Oxford
  and Swindon. “With this new investment we will develop the Oxford
  plant for production of the new generation of electric MINIs and set
  the path for purely electric car manufacturing in the future,” said
  Milan Nedeljković, Member of the Board of Management of BMW AG
  responsible for production.<br />
  <br />The Oxford plant is gearing-up to build two new all-electric
  MINI models from 2026, the 3-door MINI Cooper and the compact
  crossover MINI Aceman. By 2030 production will be exclusively electric
  and the BMW Group will have spent over £3bn on its Swindon, Hams Hall
  and Oxford plants since 2000.<br />
  <br />This development has been supported by the UK Government and
  will help to secure jobs at the Oxford manufacturing plant and at the
  body-pressing facility in Swindon.<br />
  <br />Prime Minister Rishi Sunak said “BMW Group’s investment is
  another shining example of how the UK is the best place to build cars
  of the future. By backing our car manufacturing industry, we are
  securing thousands of jobs and growing our economy right across the country.”<br />
  <br />Business and Trade Secretary Kemi Badenoch said, “This decision
  is a big vote of confidence in the UK economy and the work of this
  Government to ensure the continued strength of our world-leading
  automotive sector. We are proud to be able to support BMW Group’s
  investment, which will secure high-quality jobs, strengthen our supply
  chains, and boost Britain’s economic growth”.<br />
  <br />
  <strong>Oxford to remain the Home of MINI</strong>
  <br />The Oxford plant celebrated its 110th anniversary this year and
  has been successfully producing the current MINI Electric since 2019,
  where it is fully integrated into the production line with the
  conventional (ICE) models.<br />
  <br />Stefanie Wurst, Head of the MINI brand, said, “MINI has always
  been aware of its history – Oxford is and remains the heart of the
  brand. I am delighted that the two new, fully electric MINI models –
  the MINI Cooper and MINI Aceman – are also being produced in Oxford,
  thereby confirming our path to a fully electric future. The continuing
  high demand for our locally emission-free vehicles shows the openness
  of the global MINI community to electromobility, which we will be able
  to serve optimally in the future, also thanks to Oxford”.<br />
  <br />
  <strong>MINI accelerates toward full electrification with new model
    line-up and enhanced production network<br /></strong>The MINI Plant
  Oxford currently produces the MINI 3-door, the MINI 5-door as well as
  the MINI Clubman and the MINI Electric. From 2024 the plant will start
  producing the next generation MINI 3-door and MINI 5-door with
  combustion engines, as well as the new MINI Convertible, before they
  are joined by the new all-electric vehicles in 2026 – the MINI Cooper
  3-door and the MINI Aceman. <br />
  <br />The factory will reach a production capacity of around 200,000
  cars per year in the medium term, with ICE and battery electric
  vehicles (BEVs) initially being built on the same production line.
  From 2030, the Oxford Plant will produce all-electric MINI models exclusively.<br />
  <br />In a few weeks, production of the new MINI Countryman will begin
  at the BMW Group plant Leipzig. This larger crossover model in the
  MINI line-up will be offered with both pure electric drive and
  combustion engines.<br />
  <br />Production of two next generation all-electric MINI Cooper
  3-door and Aceman models will begin in China. The new manufacturing
  plant in Zhangjiagang, Jiangsu Province is part of a joint venture
  with Great Wall Motor. Exports will begin in early 2024.<br />
  <br />
  <strong>Development of UK plant sites<br /></strong>Today’s investment
  announcement will impact all main production areas in Oxford. The
  existing production lines will be developed further, with the key
  changes being an extension of the current body shop and a new area for
  battery installation. Additional logistics facilities will be built on
  both the Oxford and Swindon sites.<br />
  <br />“I am proud to say that our Oxford and Swindon plants will play
  a central role in the BMW Group’s transition to electromobility. We
  are determined to continue the historic success story of our plants,
  producing the most loved British car brand”, said Markus Grüneisl, CEO
  of Plants Oxford and Swindon.<br />
  <br />
  <strong>Oxford and Swindon Plants facts and figures</strong>
  <br />Sustainability is deeply rooted in the BMW Group production
  network and so plays a key role at Oxford. A holistic approach aimed
  at reducing CO2 emissions and minimising resource consumption
  underpins Plant Oxford’s sustainability credentials.<br />
  <br />For example, the body shop has one of the largest, roof-mounted
  solar farms in the UK. It has more than 11,500 photovoltaic panels and
  covers 20,000 square metres, an area equivalent to five football
  pitches. It generates enough electricity to power the equivalent of
  850 households, over three megawatts, and reduces the plant’s
  footprint by approximately 1,500 tonnes of CO2 per year.<br />
  <br />MINI Plant Oxford has been at the heart of its community for 110
  years and employs over 3,400 highly skilled employees and apprentices,
  who together build up to 1,000 MINIs a day - one every 67 seconds. It
  is the third biggest vehicle producer in the UK and by the end of this
  year, the plant will have produced over 13 million cars bearing the
  badges of 14 different brands. Over 500,000 people have worked at this
  site over the years.<br />
  <br />The Swindon plant was opened in 1955 by Pressed Steel as an
  overflow from the Oxford site. Around 600 associates work on three
  Blanking and 12 Press lines.<br />
  <br />The BMW iFACTORY is the strategic plan overarching all BMW Group
  production sites, with the strapline ‘Lean. Green. Digital’. With the
  Oxford MINI Plant as a key facility in BMW Group’s transition to
  electromobility, it is part of the global BMW iFACTORY approach.<br />
  <br />The Oxford and Swindon plants already use digitalisation and
  virtual planning tools to configure buildings and systems today,
  streamlining the planning of logistics routes and material, traffic
  flows and even the movement of employees. The whole of Plant Oxford
  and Swindon will be 3D-scanned in minute detail this year to obtain a
  full set of digital data of both the building and its systems.<br />
  <br />
  <strong>ENDS<br />
    <br /></strong>If you have any questions, please contact:<br />
  <br />
  <strong>BMW Group Corporate Communications<br />
    <br /></strong>Graham Biggs<br />Corporate Communications Director
  <br />Tel: +44 7815 376 867<br />Email: <a href="mailto:Graham.Biggs@bmwgroup.com">Graham.Biggs@bmwgroup.com</a><br />
  <br />Micaela Sandstede<br />General Manager, Communications Plants
  Oxford, Swindon, Hams Hall<br />Tel: +44 7815 307 698<br />Email: <a href="mailto:Micaela.Sandstede@bmwgroup.com">Micaela.Sandstede@bmwgroup.com</a><br />
  <br />Christina Burnham-Hepe<br />General Manager, Communications
  <br />Tel: +44 7815 371 206<br />Email: <a href="mailto:Christina.Burnham-Hepe@bmwgroup.com">Christina.Burnham-Hepe@bmwgroup.com</a>  <br />
  <br />Media website: <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a><br />Email:
    <a href="mailto:press@bmwgroup.com">press@bmwgroup.com</a><strong>
    <br />
    <br /></strong>
  <strong>The BMW Group<br />
    <br /></strong>With its four brands BMW, MINI, Rolls-Royce and BMW
  Motorrad, the BMW Group is the world’s leading premium manufacturer of
  automobiles and motorcycles and also provides premium financial and
  mobility services. The BMW Group production network comprises over 30
  production sites all over the world; the company has a global sales
  network in more than 140 countries.<br />
  <br />In 2022, the BMW Group sold nearly 2.4 million passenger
  vehicles and more than 202,000 motorcycles worldwide. The profit
  before tax in the financial year 2022 was € 23.5 billion on revenues
  amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
  had a workforce of 149,475 employees.<br />
  <br />The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company set the course for the
  future at an early stage and consistently makes sustainability and
  efficient resource management central to its strategic direction, from
  the supply chain through production to the end of the use phase of all products.<br />
  <br />www.bmwgroup.com<br />Facebook:
  http://www.facebook.com/BMWGroup<br />Twitter:
  http://twitter.com/BMWGroup<br />YouTube:
  http://www.youtube.com/BMWGroupView<br />Instagram:
  https://www.instagram.com/bmwgroup<br />LinkedIn: https://www.linkedin.com/company/bmw-group/</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Locations,Production Plants,Production]]></category>
            <pubDate>Mon, 11 Sep 2023 12:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 11 Sep 2023 10:00:00 +0000</pp:lastModified>
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                        <title>All-new BMW iDrive coming to the Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/all-new-bmw-idrive-coming-to-the-neue-klasse-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/all-new-bmw-idrive-coming-to-the-neue-klasse-en-ie/</guid><pp:caseid>801650</pp:caseid><pp:summary><![CDATA[+++ The new display and operating system will be available in the Neue Klasse from 2025 +++ BMW Panoramic Vision enhancing BMW driver orientation +++ User experience for all passengers +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the Irish market.<br />
    <br />Munich.</strong> With the new BMW iDrive, the BMW Group is
  bringing a display and operating concept to the next vehicle
  generation which enables a completely new intuitive interaction
  paradigm between the driver and vehicle. The next development leap
  will follow in the Neue Klasse from 2025. The future generation of BMW
  iDrive will transform the vehicle into a digital experience space.
  With BMW Panoramic Vision, a new multifunction steering wheel, the new
  central display and a new BMW 3D head-up display as central display
  and operating elements, the quintessential BMW user experience is
  being reinterpreted in all Neue Klasse models.<br />
  <br />
  <strong>Logical progression of BMW iDrive with new
  technologies.<br /></strong>The next technological leap enables a
  modern, characteristically BMW interior design with a focus on touch
  and advanced voice interaction. BMW iDrive in the Neue Klasse is
  characterised by four central elements.The new <strong>BMW Panoramic
  Vision</strong> provides a fresh take on the quintessential BMW driver
  orientation and content for all passengers. BMW Panoramic Vision is
  based on a completely new head-up display technology. It projects
  information at a height perfectly matched to the driver across the
  entire width of the windscreen. BMW Panoramic Vision is complemented
  by the new <strong>BMW 3D head-up display</strong> for active driving
  situations, which displays the required information, such as assisted
  driving or traffic guidance, with high precision as 3D animations in
  the driver’s line of sight. With the new <strong>multifunction
    steering wheel</strong>, the display contents of BMW Panoramic
  Vision and the BMW 3D head-up display can be individually controlled
  according to the principle <strong>eyes on the road, hands on the
  wheel</strong>. Operation is convenient and precise via the steering
  wheel buttons, and is enhanced by the active haptic feedback and
  multilayer technology. BMW iDrive in the Neue Klasse focuses on the
  new <strong>central display</strong> with characteristically BMW
  styling and intuitive touch function. The matrix backlight technology
  of the new central display ensures a high resolution for the displays,
  vibrant colours and strong contrast, regardless of the specific light conditions.<br />
  <br />The future BMW iDrive will continue to feature the QuickSelect
  concept introduced in 2023. The system in the Neue Klasse is based on
  a highly integrated software architecture and uses the next generation
  of the BMW Operating System. The vehicle’s smart connectivity with the
  BMW Cloud as well as the customer’s digital ecosystem creates an
  immersive user experience and brings a new dimension to the human-car
  interaction. It transforms the vehicles of the Neue Klasse into
  digital experience spaces.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Infotainment &amp; Entertainment,ConnectedDrive]]></category>
            <pubDate>Sat, 02 Sep 2023 10:30:00 +0200</pubDate>
            <pp:lastModified>Sat, 02 Sep 2023 08:30:00 +0000</pp:lastModified>
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                        <title>Distinctive sounds for the new, all-electric  MINI family.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/distinctive-sounds-for-the-new-all-electric--mini-family-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/distinctive-sounds-for-the-new-all-electric--mini-family-en-ie/</guid><pp:caseid>801636</pp:caseid><pp:summary><![CDATA[Sound staging becomes a fundamental component of the purely electric  driving experience. Diverse sound worlds enrich the immersive  experience and come to the new MINI Cooper Electric for the first  time.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the Irish market.<br />
    <br />Munich.</strong> The new MINI family all-electric models get
  sound worlds distinctive to the brand for an even more immersive
  driving experience. The repertoire includes completely new driving
  sounds in the interior, an unmistakable brand sound to distinguish it
  as a MINI in the exterior, jingles for the new MINI Experience Modes
  as well as new sound icons for information and warning functions.<br />
  <br />"The new sounds are an integral part of the digital
  experience and individually tailored to the character of each of the
  new models. They make an emotive appeal to the passengers in the
  interior while shaping the acoustic perception to the outside world.
  They also make it sound as well as look as unmistakably a MINI,” says
  Oliver Heilmer, Head of MINI Design. These can be experienced for the
  first time in the new MINI Cooper Electric.<br />
  <br />The new MINI Sound DNA is based on the essential brand values
  and exudes a positive, charismatic aura. The MINI Experience Modes
  become the stage for the completely newly created sound worlds.
  Analogue instruments, digital technology and artificial intelligence
  combine to generate sounds that simultaneously define it as MINI,
  convey information and arouse emotions.<br />
  <br />
  <strong>Four driving sounds for an individual user experience.</strong>
  <br />The MINI “Core”, “Go Kart”, “Timeless” and “Balance” Experience
  Modes feature individually curated driving sounds that acoustically
  feed back to the driver during acceleration. These sounds are audible
  in the interior of the future MINI models, emotionalising the driving
  experience and also conveying an authentic yet informative impression
  of the driving situation.<br />
  <br />The default sound world for the new MINI model family will be
  the “Core” driving sound. It is the only sound mode that is not only
  heard inside the vehicle, but outside it as well, as acoustic
  pedestrian protection. As a MINI brand sound, it sounds inviting,
  energetic and inspiring. “The new sound design for MINI is inspired by
  Nicolaus Copernicus, who depicts the heliocentric view of the world in
  which the planets revolve around the sun,” says Renzo Vitale, Creative
  Director Sound at the BMW Group. “We drew inspiration from the round
  shape of the OLED central display for the ‘Core’ driving sound. It
  reminds us of the sun radiating warmth. In an analogy to the planets,
  which each reflect the sunlight in their own way, we designed
  different sound components that vary depending on the driving situation.”<br />
  <br />The MINI “Go Kart” driving sound was created for a particularly
  sporty driving experience. This features strongly pronounced pitch and
  load curves, forming a fitting sound backdrop for agile and dynamic driving.<br />
  <br />Tradition and progress come together in the MINI “Timeless”
  driving sound. The engine sounds of conventionally powered models from
  the classic Mini to the MINI John Cooper Works GP were sampled and
  combined with a futuristic interpretation of the MINI “Core” driving
  sound to create an acoustic journey through time. The more intensively
  the vehicle accelerates, the more the sound morphs from the internal
  combustion engine past to the purely electric present.<br />
  <br />A fourth soundscape opens up with the MINI “Balance” driving
  sound. It was originally designed for the MINI Vision Urbanaut and is
  based on the sounds experienced in a forest at different times of the
  day and night: from the babbling of a stream to the chirping of
  crickets and the rustling of the wind in the treetops. The resulting
  worlds of sound give a sense of relaxation and well-being on board the
  future MINI models.<br />
  <br />
  <strong>Characteristic jingles and striking earcons.</strong>
  <br />The driving sounds for the future MINI family are assigned to
  the equally new Experience Modes. Their activation is announced with a
  characteristic jingle. This short sound sequence gets the occupants in
  the mood for the change to a new vehicle setting.<br />
  <br />Another component of the completely new sound worlds for the new
  MINI family are known as earcons. Similar to optical icons, these
  serve as distinctive audible symbols to alert to certain events or
  information. Around 30 of these sound signals have been newly
  designed: from the acoustic accompaniment of the turn indicator to the
  seat-belt warning system and the Park Distance Control (PDC) tones. In
  future, they will fulfil their function as clearly identifiable
  signals with a distinctive and brand-typical sound, which will catch
  the attention of the occupants or warn of any dangers with their
  different sound characteristics and intensities.<br />
  <br />
  <strong>The BMW Group<br />
    <br /></strong>With its four brands BMW, MINI, Rolls-Royce and BMW
  Motorrad, the BMW Group is the world’s leading premium manufacturer of
  automobiles and motorcycles and also provides premium financial and
  mobility services. The BMW Group production network comprises over 30
  production sites worldwide; the company has a global sales network in
  more than 140 countries.<br />
  <br />In 2022, the BMW Group sold nearly 2.4 million passenger
  vehicles and more than 202,000 motorcycles worldwide. The profit
  before tax in the financial year 2022 was € 23.5 billion on revenues
  amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
  had a workforce of 149,475 employees.<br />
  <br />The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company set the course for the
  future at an early stage and consistently makes sustainability and
  efficient resource management central to its strategic direction, from
  the supply chain through production to the end of the use phase of all products.<br />
  <br />www.bmwgroup.com<br />Facebook:
  http://www.facebook.com/BMWGroup<br />Twitter:
  http://twitter.com/BMWGroup<br />YouTube:
  http://www.youtube.com/BMWGroupView<br />Instagram:
  https://www.instagram.com/bmwgroup<br />LinkedIn: https://www.linkedin.com/company/bmw-group/</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Research &amp; Development,Drive Technologies,Design]]></category>
            <pubDate>Thu, 27 Jul 2023 00:01:00 +0200</pubDate>
            <pp:lastModified>Wed, 26 Jul 2023 22:01:00 +0000</pp:lastModified>
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                        <title>New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/new-mini-family-takes-digital-quantum-leap-with-cutting-edge-technology-stack-round-oled-display-and-mini-operating-system-9-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/new-mini-family-takes-digital-quantum-leap-with-cutting-edge-technology-stack-round-oled-display-and-mini-operating-system-9-en-ie/</guid><pp:caseid>801633</pp:caseid><pp:summary><![CDATA[+++ Premiere in the automotive industry: MINI Interaction Unit is the first round OLED display with a refreshing user interface design +++ MINI Experience Modes use special designs, light projections and sound to create unique moments +++ Introduction of the MINI Intelligent Personal Assistant +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the Irish market.<br />
    <br />Munich.</strong> History-rich British brand MINI is taking a
  quantum leap into the digital age with its new model family. At the
  heart of the action is the iconic central instrument – the MINI
  Interaction Unit. The round OLED display, with its 240 mm diameter and
  rich colours, blends perfectly into the interior of the new MINI
  family. Its positioning within the cabin allows it to be used
  comfortably by the driver and front passenger.</p>
<p>“We are taking a massive leap into the digital world with the new
  MINI family and, in so doing, underscoring the charismatic heritage of
  the brand. The iconic central display in the new MINI family is round
  and will be filled with round content for the first time. I am
  convinced that the digital power of the new models will delight MINI
  customers around the world,” says <strong>Stefanie Wurst, Head of the
    MINI brand.</strong></p>
<p>
  <strong>Frank Weber, Member of the Board of Management of BMW AG,
  Development</strong>: “We are presenting our all-new MINI family with
  a unique technology package. It is based on the latest tech stack from
  BMW and brings a very specific MINI flavour to signature
  brand-defining functions such as the Experience Modes and the voice
  assistant. The result is a display of cutting-edge digital fireworks
  with a sharp eye for detail.”</p>
<p>
  <strong>An overview of the digital highlights of the new MINI family*:</strong></p>
<ul>
  <li>Premiere for the automotive industry: <strong>MINI Interaction
    Unit</strong> is the first circular OLED display with a refreshing,
    MINI-typical user interface design.</li>
  <li>
    <strong>MINI Operating System 9</strong> stands out with a
    MINI-specific, emotionally engaging design optimised for touch
    control. It is an in-house development by the BMW Group and is based
    for the first time on an Android Open Source Project (AOSP) software stack.</li>
  <li>Up to eight <strong>MINI Experience Modes</strong> provide a
    particularly immersive driving experience through the orchestrated
    use of light, user interface designs, drive settings and sound. An
    optional <strong>light projector</strong> on the back of the MINI
    Interaction Unit bathes the whole dashboard in colours and patterns
    to match the Experience Mode selected. The presentation of content
    in the optional Head-up display is also adapted accordingly.</li>
  <li>Unmistakable <strong>sound design for all-electric
    models</strong>: The acoustic repertoire comprises completely new
    driving sounds in the interior, a highly distinctive MINI brand
    sound to mark out the identity of the car from the outside, jingles
    for the new MINI Experience Modes and 30 new sound signals with
    information and warning functions. </li>
  <li>The <strong>MINI Intelligent Personal Assistant</strong> is
    activated by the spoken command “Hey MINI” and can be used with the
    “MINI” or “Spike” (optional) visualisations. The Personal Assistant
    allows customers to control important functions by voice command,
    enables travel-related requests or wishes and recognises whether it
    is the driver or front passenger currently speaking.</li>
  <li>The new, cloud-based <strong>MINI Navigation </strong>system
    provides particularly fast and precise route calculation. The latest
    map data is always streamed live into the vehicle. And
      <strong>charging-optimised route planning</strong> means drivers
    of fully electric MINIs can take on their longer journeys with peace
    of mind. The option <strong>Augmented View</strong> offers drivers a
    live video stream in the MINI Interaction Unit, with extra
    information added for optimum orientation for navigating. Customers
    can choose from various map designs and also activate an appealing
      <strong>visualisation option featuring 3D buildings</strong>.</li>
  <li>The <strong>MINI Connected Store</strong> provides optional access
    to a wide and ever evolving range of practical and entertaining
    apps, e.g. AirConsole gaming, music and video streaming (available
    content varies by countries).</li>
  <li>Digital vehicle access with compatible Apple-, Google- and Samsung
    devices: The optionally available <strong>MINI Digital Key Plus
    </strong>offers the driver flexible access to the vehicle, without
    having to take their smartphone out of their pocket. The key can be
    passed on to other people digitally using the sharing function.</li>
  <li>
    <strong>High-Speed connectivity</strong> and optional <strong>5G-capability.</strong></li>
  <li>
    <strong>Remote Software Upgrades:</strong> MINI vehicles also now
    receive regular free quality improvements via over-the-air software
    updates. Depending on the country, vehicle model, equipment and
    vehicle condition, you may even receive additional new functions or
    functional improvements free of charge. </li></ul>
<p>
  <strong>
    <br />The new MINI Operating System 9 – optimised interaction for
    touch and voice control.</strong></p>
<p>The new “Charismatic Simplicity” design language is also reflected in
  the aesthetic of the user interface, which brings together functional
  and emotional elements. The reduced design uses all-new graphics to
  create an extremely modern look. Static and dynamic elements blend
  naturally into the circular form of the OLED display, following a
  clear structure. Micro-animations enhance the already extremely
  intuitive interaction between the driver and central instrument and
  underscore the digital character of the new MINI family.</p>
<p>MINI Operating System 9 is an in-house development by the BMW Group
  and is based on an Android Open Source Project (AOSP) software stack.
  Operation is intuitive and follows the standards familiar from
  consumer electronics.</p>
<p>At the centre of the screen is the start menu, where personalised
  content can be selected and launched by swiping to the side. In the
  lower section of the screen is the fixed status bar containing the
  menu items “Navigation”, “Media”, “Telephony”, “All Apps” and,
  depending on the situation, “Home”, which can be selected directly.
  Swiping up from the lower edge of the screen reveals a tool belt, a
  process customers will be familiar with from many consumer electronics
  devices. Favourite functions can be stored here and called up again
  rapidly, i. e. navigation destinations and radio stations. The tool
  belt can also be activated via the star button on the multifunction
  steering wheel. The upper screen area is reserved for driving-relevant
  content such as the vehicle speed and important information on the
  vehicle status. The optional Head-up display shows the most important
  information for the driver in their field of view.</p>
<p>The temperature for the driver and front passenger is permanently
  displayed on the left- and right-hand edge of the screen. The climate
  control settings are integrated into the MINI Interaction Unit and can
  always be adjusted on the top layer by touch or voice command.</p>
<p>Depending on the Experience Mode selected, a single tap on the speed
  display transforms the entire MINI Interaction Unit into a
  MINI-typical speedometer.</p>
<p>
  <strong>MINI Experience Modes for intensely MINI moments.</strong></p>
<p>The emotional connection between the new MINIs and their drivers
  steps up another degree in intensity with the MINI Experience Modes.
  Standard specification includes the Core, Green and Go-Kart Modes,
  each of which has its own specific user interface design. The
  Experience Modes can optionally be taken to the next level by the
  additional, coordinated use of light and sound. Drivers can immerse
  themselves in up to eight different worlds in the interior of the
  new-generation MINIs thanks to the MINI Experience Modes, with a
  distinctive jingle for each Mode indicating it has been activated.</p>
<p>The MINI Interaction Unit displays different designs and content
  according to the mode selected. A standout feature of the interior
  experience is a fresh interpretation of the signature MINI interior
  lighting. An optional projector on the back of the OLED display bathes
  the dashboard in coordinated colour worlds and patterns. The interplay
  of the projection, ambient lighting and MINI Interaction Unit creates
  a unique, immersive experience that extends into the door trim.</p>
<p>A particular highlight is Personal Mode, which breaks new ground in
  terms of personalisation and adjustability. It allows customers to
  turn their own pictures from their smartphone gallery into the
  background for the MINI Interaction Unit using the MINI App. The
  ambient lighting is set automatically in a colour that matches the
  picture selected.</p>
<p>The colour design in the optional Head-up display likewise adapts to
  the MINI Experience Mode selected. This also contributes to an
  emotionally engaging and consistent digital user experience.</p>
<ul>
  <li>
    <strong>Core:</strong> In the foreground when Core Mode is selected
    is the main menu with the MINI widgets. The user interface is in the
    MINI colour shade Laguna, an elegant, puristic and modern-looking
    choice. The projection and ambient lighting automatically adapt to
    this colour. The dashboard is immersed in the projection design of
    Core Mode. The “Core” driving sound becomes the new electric MINI
    brand sound and is the only tone that can be heard not only in the
    interior, but also from outside the car (as acoustic pedestrian
    protection). This is an inviting, energising and stimulating MINI
    brand sound.<br />
    <br /></li>
  <li>
    <strong>Go-Kart: </strong>Ultra-dynamic and brimming with motor
    sport DNA, Go-Kart Mode cloaks the display and the interior as a
    whole in the colour shades Anthracite and Red. The MINI Interaction
    Unit adopts a sporty speedometer – if the driver wishes, across its
    full surface area. The projection and ambient lighting are adjusted
    automatically to the Go-Kart colours. The dashboard is draped in the
    projection pattern of Go-Kart Mode, and the throttle response of the
    accelerator pedal is optimised for dynamic driving. The Go-Kart
    driving sound – intended to raise the sporty driving experience
    another notch – is marked out by strongly pronounced pitch and fall,
    and as such provides a fitting soundscape for agile and dynamic
    driving. <br />
    <br /></li>
  <li>
    <strong>Green: </strong>By concentrating on the essential details,
    this green-hued mode accentuates the more sustainable side of MINI
    mobility. The ambient lighting is green. The animal animations
    indicate through both their colouring and their character which
    efficiency level (high, medium, low) the driver is currently
    achieving. The throttle response of the accelerator pedal is
    optimised for efficient driving.<br />
    <br /></li>
  <li>
    <strong>Balance:</strong> The colours, animations and layout in this
    puristic mode are deliberately calming and understated. The Balance
    driving sound is based on the noises heard in a forest at different
    times of the day and night – from the rippling of a stream and the
    chirping of crickets to the rustling of the wind in the treetops.
    The soundscape this creates will provide a feeling of relaxation and
    wellbeing on board future MINI models.<br />
    <br /></li>
  <li>
    <strong>Timeless:</strong> In this mode, the heritage of classic
    MINIs is celebrated to full effect with a serif typeface and large
    speedo, and presented with a modern trim element against a light
    background. Timeless Mode will also be a very attractive option for
    night-time driving, with the design and projections adapted
    accordingly. Tradition and progress merge into one in the MINI
    “Timeless” driving sound. Here, engine sounds generated by
    conventionally powered models – from the classic MINI to the
    MINI John Cooper Works GP – are sampled and blended with a
    futuristic interpretation of the MINI “Core” driving sound to create
    an acoustic journey through time.<br />
    <br /></li>
  <li>
    <strong>Vivid: </strong>This mode focuses on the presentation of
    media content. The colours in the user interface design and for the
    projections and ambient lighting in the car interior are sourced
    from the cover artwork for the music currently being played using
    automatic colour selection technology.<br />
    <br /></li>
  <li>
    <strong>Personal:</strong> The possibilities are boundless with
    Personal Picture Upload. Personal Mode breaks new ground in terms of
    personalisation and adjustability. Here, customers can select their
    own pictures to be used for the background of the MINI Interaction
    Unit via the MINI App. As in Vivid Mode, a matching colour is
    automatically selected from the relevant image for the interior
    lighting and dashboard projection.</li>
  <li>
    <strong>Trail:</strong> Trail will be the Experience Mode for the
    adventurers and explorers on board the MINI Countryman. A virtual
    compass and vehicle inclination data displayed symbolise the joy of
    discovering pastures new off the beaten track.</li></ul>
<p>
  <strong>
    <br />Unmistakable sound for all-electric MINI models.</strong></p>
<p>The brand-typical soundscapes of the new MINI family are also part of
  the digital user experience. The spread of options includes all-new
  driving sounds in the interior, an unmistakable MINI brand sound to
  confirm the car’s identity from the outside, jingles for the new MINI
  Experience Modes and 30 new sound signals with information and warning functions.</p>
<p>The new sounds bring extra emotional appeal to the interior of the
  MINI and shape its acoustic statement to the world beyond. They
  provide the cars with a distinctive, MINI-typical identifying feature
  on an acoustic level. The first customers to experience the new sounds
  will be drivers of the new MINI Cooper Electric.</p>
<p>The new MINI sound DNA is based on the fundamental values of the
  brand and embodies a positive, charismatic aura. The MINI Experience
  Modes provide the stage on which the all-new soundscapes are
  performed. Familiar MINI sounds conveying information while also
  sparking emotions are generated using analogue instruments, digital
  technology and artificial intelligence. These MINI Experience Modes
  deliver immersive driving experiences.</p>
<p>
  <strong>MINI Intelligent Personal Assistant – visually accompanied by
    “MINI” or “Spike”. </strong></p>
<p>This is the first time a full-capability voice assistant will be
  included in models from the MINI brand. The MINI Intelligent Personal
  Assistant can be activated using the greeting “Hey MINI” or by
  pressing the push-to-talk button on the steering wheel. The
  voice-controlled interaction on the circular OLED display takes place
  in the form of an animation made up of graphical elements, typography
  and an avatar. For the visualisation, users can choose between “MINI”
  – a stylised representation of a MINI – and optionally “Spike”, a
  familiar figure already to many MINI fans.</p>
<p>Many important functions, such as navigation, telephony, radio and
  temperature, can be controlled by voice command. The driver can make
  travel-related requests or wishes, such as “What’s the weather in...
  /at my destination?” and “Show me charging stations along the route”.
  If the customer expresses a wish, e.g. “I’m hungry” or “I’d like a
  coffee”, relevant options in the vicinity are displayed and route
  guidance to the desired destination can be started directly. Two
  microphones at the front of the headliner enable the system to
  automatically detect whether it is the driver or front passenger
  currently speaking.</p>
<p>The brand-typical character of the MINI Intelligent Personal
  Assistant can be experienced by customers through chit-chat, which
  will bring up MINI-specific answers, jokes and stories. Such as the
  question “Do you like me” or “Tell me a joke”.</p>
<p>In the United Kingdom, the MINI Intelligent Personal Assistant will
  already be based on the Alexa Custom Assistant’s AI technology stack
  at market launch, allowing it to engage in natural dialogue with the
  driver with a brand-defining voice. In many other markets, the new
  voice and other features also enabled by using the Alexa Custom
  Assistant will be introduced at a later stage over the air.</p>
<p>
  <strong>MINI Navigation: Fresh map designs and cloud-based navigation
    with charging-optimised route planning.</strong></p>
<p>The cloud-based navigation system represents a major improvement in
  performance over the preceding generation and offers exceptionally
  intuitive destination entry. It enables very fast and dynamic route
  calculation based on precise real-time traffic data transmitted at
  short intervals, which is then combined with forecasting models. When
  the navigation app is selected, the map takes up the entirety of the
  circular display. The colour scheme for the map graphics changes to
  match the selected MINI Experience Mode, while buildings can also be
  shown in 3D if desired.</p>
<p>In all-electric MINI models, as soon as the destination has been
  entered, a charging-optimised route will be calculated if the
  vehicle’s current range is not enough to reach the destination. Both
  the calculation algorithm and the speed of calculation for
  charging-optimised routes are subject to a process of constant
  improvement. Important information for the charging stops is displayed
  in the route overview, such as the estimated state of charge upon
  arrival, recommended charging time and target state of charge for the
  onward journey. Live data is processed during the journey, allowing
  new charging stations to be automatically added to the itinerary if
  any of the stations originally planned for charging stops no longer
  have availability. The driver is also offered alternative
  charging-optimised routes, where available. By default, the system is
  set to ensure that the vehicle reaches both the final destination and
  the charging stops with a charge level of at least 10 per cent.
  Drivers are able to adjust this spare charge setting if required.</p>
<p>Charging is also made easier by the integration of the authorisation
  and start/stop functions for the charging process into the MINI App.</p>
<p>The optional Augmented View function enables exceptionally accurate
  navigational guidance. It provides a perfect complement to the
  navigation system’s instructions in crucial situations. For this, a
  live video stream from the driver’s perspective is shown on the MINI
  Interaction Unit and augmented by supplementary information that
  matches the context. At confusing junctions, for instance, an animated
  directional arrow is integrated into the video image to help the
  driver take the best turn-off for the planned route. In addition to
  this, information on applicable local parking regulations also appears
  in the live video stream in augmented reality form.</p>
<p>Further innovative navigation functions such as precise
  visualizations of lane guidance are part of the optional MINI
  Connected Package.</p>
<p>
  <strong>MINI Connected Store: AirConsole gaming, video streaming,
    Spotify and a constantly evolving range of apps.</strong></p>
<p>The new MINI Connected Store combines with the optionally available
  MINI Connected package to provide access to a constantly evolving
  variety of practical and entertaining apps, including apps for gaming
  and music or video streaming. The availability of the apps varies from
  region to region in order to be able to offer customers the most
  tailored offer possible.</p>
<p>Following its introduction in current BMW models, a form of in-car
  gaming unique in the automotive sector now also awaits customers of
  the new MINI family. For example, the driver and passengers can play
  casual games in the AirConsole App when the vehicle is stationary as a
  way of passing time while waiting for the high-voltage battery to recharge.</p>
<p>Setting up the gaming experience with AirConsole is perfectly
  straightforward. All that players need is their smartphone, which acts
  as the controller, and the MINI Interaction Unit. Once the AirConsole
  App has been launched in the vehicle, the smartphone and car can be
  connected by scanning a QR code on the OLED display. Players can then
  get straight down to the action.</p>
<p>The AirConsole technology enables games to be made instantly
  available over the air and controlled using smartphones. This unique
  set-up means that multiple players – including passengers in the rear
  – can get involved in the in-car gaming fun during breaks in the
  journey. Generally speaking, it is possible to play alone or with all
  the other vehicle occupants, either as a team or in competition mode.</p>
<p>The games offered are casual games, so called because they are easy
  to pick up with intuitive control of gameplay. A range of racing,
  sport, general-knowledge quiz and music quiz games are available,
  along with simulation, strategy, jump-and-run and puzzle games, with
  titles including Go-Kart Go, Golazo, Music Guess and Overcooked. The
  portfolio of available games is constantly evolving.</p>
<p>Music streaming apps such as Spotify have been adapted for MINI
  Operating System 9 so that they integrate perfectly into the circular
  MINI Interaction Unit. This allows MINI customers to enjoy an
  intuitive and very visually appealing music streaming experience. The
  user’s Spotify account can be connected by simply scanning a QR code.</p>
<p>The MINI Connected services will be rolled out afresh in over 40
  countries when the new MINI family is launched.</p>
<p>Apple CarPlay and Android Auto are likewise included as part of MINI
  Operating System 9 for connecting smartphones wirelessly.</p>
<p>
  <strong>Greater flexibility and digital vehicle access with the MINI
    Digital Key Plus.</strong></p>
<p>The new MINI family of models will offer customers another highlight
  feature in the form of the MINI Digital Key Plus. Once this has been
  set up on a compatible Apple, Google or Samsung device, drivers will
  be given a friendly welcome as soon as they approach the new MINIs
  thanks to their ultra-wideband technology. The welcome sequence is
  continued inside the car after the door has been opened and concludes
  with a personalised greeting courtesy of the MINI ID functionality.
  And this all happens without the driver even having to take their
  smartphone out of their pocket or bag. Keys can be passed on to
  friends or family easily and securely from the Apple or Google wallet
  using the native “share” function familiar from many apps.</p>
<p>
  <strong>Remote Software Upgrades now standard for MINI too.</strong></p>
<p>As a member of the BMW Group family, the MINI brand is benefiting
  from over five years of experience in over-the-air upgrades with BMW.
  The software architecture of the new MINI family employs the same
  software for Remote Software Upgrades that has benefited from ongoing
  development in BMW models since 2018 and ensures updates are carried
  out smoothly and securely. In this way, the new MINIs will receive
  free Remote Software Upgrades several times a year for quality
  improvements. Depending on the country, vehicle model, specification
  and vehicle status, the upgrades may also add new features or
  improvements to functions free of charge.</p>
<p> </p>
<p>*The availability of digital services varies by country, vehicle
  model and equipment. Selected functions can be rolled out via remote
  software upgrade after market launch.</p>
<p>
  <strong>The BMW Group<br />
    <br /></strong>
  <sup>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
    BMW Group is the world’s leading premium manufacturer of automobiles
    and motorcycles and also provides premium financial and mobility
    services. The BMW Group production network comprises over 30
    production sites worldwide; the company has a global sales network
    in more than 140 countries.<br />
    <br /></sup>
  <sup>In 2022, the BMW Group sold nearly 2.4 million passenger vehicles
    and more than 202,000 motorcycles worldwide. The profit before tax
    in the financial year 2022 was € 23.5 billion on revenues amounting
    to € 142.6 billion. As of 31 December 2022, the BMW Group had a
    workforce of 149,475 employees.<br />
    <br /></sup>
  <sup>The success of the BMW Group has always been based on long-term
    thinking and responsible action. The company set the course for the
    future at an early stage and consistently makes sustainability and
    efficient resource management central to its strategic direction,
    from the supply chain through production to the end of the use phase
    of all products.<br />
    <br /></sup>
  <sup>
    <a href="https://pressclub.bmwgroup.net/pressclub/ssob/gb/www.bmwgroup.com">www.bmwgroup.com</a></sup>
  <br />
  <sup>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></sup>
  <br />
  <sup>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></sup>
  <br />
  <sup>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></sup>
  <br />
  <sup>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></sup>
  <br />
  <sup>LinkedIn: <a href="https://www.linkedin.com/company/bmw-group/">https://www.linkedin.com/company/bmw-group/</a></sup>  </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Infotainment &amp; Entertainment]]></category>
            <pubDate>Thu, 27 Jul 2023 00:01:00 +0200</pubDate>
            <pp:lastModified>Wed, 26 Jul 2023 22:01:00 +0000</pp:lastModified>
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                        <title>BMW announces a completely new Head-up Display for the &quot;Neue Klasse&quot;.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-announces-a-completely-new-head-up-display-for-the-neue-klasse-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-announces-a-completely-new-head-up-display-for-the-neue-klasse-en-ie/</guid><pp:caseid>801610</pp:caseid><pp:summary><![CDATA[BMW announces a completely new Head-up Display for the "Neue Klasse".]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Las Vegas / Munich</strong>. As part of the CES 2023, the
  Chairman of the Board of Management of BMW AG, Oliver Zipse, announced
  a new generation of Head-up displays for the "Neue Klasse"
  in his keynote speech.<br />"It is more than a vision. We bring
  this innovation into the "Neue Klasse". As early as 2025 –
  the year after next – our customers will be able to experience this
  completely new technology in their vehicles,” said Oliver Zipse at CES
  2023 in Las Vegas.</p>
<p> </p>
<div>
  <p>
    <strong>Ends</strong></p>
  <p> </p>
  <p>
    <strong>The BMW Group<br /></strong>
    <br />With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
    the BMW Group is the world’s leading premium manufacturer of
    automobiles and motorcycles and also provides premium financial and
    mobility services. The BMW Group production network comprises 31
    production and assembly facilities in 15 countries; the company has
    a global sales network in more than 140 countries.</p>
  <p>In 2021, the BMW Group sold over 2.5 million passenger vehicles and
    more than 194,000 motorcycles worldwide. The profit before tax in
    the financial year 2020 was € 5.222 billion on revenues amounting to
    € 98.990 billion. As of 31 December 2020, the BMW Group had a
    workforce of 120,726 employees.</p>
  <p>The success of the BMW Group has always been based on long-term
    thinking and responsible action. The company set the course for the
    future at an early stage and consistently makes sustainability and
    efficient resource management central to its strategic direction,
    from the supply chain through production to the end of the use phase
    of all products.<br />
    <br />
    <a href="https://pressclub.bmwgroup.net/pressclub/ssob/gb/www.bmwgroup.com">www.bmwgroup.com</a>
    <br />Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a><br />Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a><br />YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a><br />Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a><br />LinkedIn: <a href="https://www.linkedin.com/company/bmw-group/">https://www.linkedin.com/company/bmw-group/</a></p></div>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Chris Overall<br>Tel: +447815370990<br>E-mail: <a href="mailto:chris.overall@bmw.co.uk">chris.overall@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Events,Press Release,Research &amp; Development]]></category>
            <pubDate>Fri, 27 Jan 2023 18:05:05 +0100</pubDate>
            <pp:lastModified>Fri, 27 Jan 2023 17:05:05 +0000</pp:lastModified>
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                        <title>BMW Group commences in-house production of fuel cells for BMW iX5 Hydrogen in Munich.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-group-commences-in-house-production-of-fuel-cells-for-bmw-ix5-hydrogen-in-munich-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-group-commences-in-house-production-of-fuel-cells-for-bmw-ix5-hydrogen-in-munich-en-ie/</guid><pp:caseid>801588</pp:caseid><pp:summary><![CDATA[+++ Hydrogen is an additional option for electric drive systems +++ Fuel cells are manufactured in the company’s competence centre for hydrogen +++ BMW Group leads the way in hydrogen technology in the premium electric vehicle segment +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the UK market.<br />
    <br />Munich. </strong>On 31 August, Chairman of the Board of
  Management of BMW AG Oliver Zipse and Frank Weber, Member of the Board
  of Management of BMW AG responsible for Development, will come
  together to inaugurate fuel cell system production at the company’s
  competence centre for hydrogen in Munich. The reason for this occasion
  is the small series of BMW iX5 Hydrogen cars that will be entering
  service around the world from the end of this year for test and
  demonstration purposes. The combination of fuel cell and
  high-performance battery is set to enrich the company’s portfolio by
  adding <strong>a unique form of drive system</strong>
  <strong>for the premium segment</strong>. The BMW Group is playing a
  visionary and pioneering role in this technology with the aim of
  achieving a more diversified transition to zero-emission mobility.<br />
  <br />“As a versatile energy source, hydrogen has a key role to play
  on the road to climate neutrality. And it will also gain substantially
  in importance as far as personal mobility is concerned. We think
  hydrogen-powered vehicles are ideally placed technologically to fit
  alongside battery-electric vehicles and <strong>complete the electric
    mobility picture</strong>,” said <strong>Oliver Zipse</strong>,
  Chairman of the Board of Management of BMW AG, in Munich on Wednesday.
  “By commencing small-scale production of fuel cells today, we are
  demonstrating the technical maturity of this type of drive system and
  underscoring its potential for the future.”<br />
  <br />“Our many years of research and development work have enabled us
  to get the very most out of hydrogen technology,” added <strong>Frank
  Weber</strong>, Member of the Board of Management of BMW AG,
  Development. “We have managed to <strong>more than double the fuel
    cell’s continuous output</strong> in the second-generation fuel cell
  in the BMW iX5 Hydrogen, while weight and size have both decreased drastically.”<br />
  <br />Thanks to these advances, the BMW Group leads the way in the
  development of hydrogen technology and considers it to hold great
  promise for its next generation of vehicles.<br />
  <br />
  <strong>Technological expertise and high standards of efficiency in
    the drive system<br /></strong>The BMW Group will now be
  manufacturing highly efficient fuel cell systems at its in-house
  competence centre for hydrogen. This technology is one of the core
  elements in the BMW iX5 Hydrogen and generates a <strong>high
    continuous output</strong> of 125 kW/170 hp. It teams up with an
  electric motor featuring fifth-generation BMW eDrive technology and a
  high-performance battery purpose developed for this vehicle to enable
  its powertrain to deliver 275 kW/374 hp. The development team
  incorporated the powerful drive system – comprising two hydrogen
  tanks, the fuel cell and the electric motor – into the existing BMW X5
  platform for the small production run. The BMW iX5 Hydrogen already
  successfully demonstrated its excellent everyday usability, even at
  very low temperatures, during the final round of winter testing in
  Sweden at the start of this year.<br />
  <br />The impressive testing results of this new small-scale series of
  cars are rooted in <strong>the BMW Group’s extensive experience with
    the use of hydrogen</strong> as a drive technology. Hydrogen-powered
  combustion engines had already been in use prior to the arrival of the
  fuel cell system. Efficiency considerations prompted the BMW Group to
  continue development work in this area from 2015 with the BMW 5 Series
  GT Hydrogen Cell based on fuel cell technology. <strong>Fuel cell
    technology </strong>has since been <strong>steadily refined</strong>
  by harnessing the company’s vast know-how in the field of conventional
  drive technologies and applying the exacting standards of all-round
  efficiency it expects of all its vehicles.<br />
  <br />
  <strong>Production of fuel cell systems in Munich<br /></strong>A
  chemical reaction takes place in the fuel cell between hydrogen from
  the tanks and oxygen from the air. Maintaining a steady supply of both
  elements to the fuel cell’s membrane is of crucial importance for the
  drive system’s efficiency. In addition to the <strong>technological
    equivalents of features found on combustion engines</strong>, such
  as charge air coolers, air filters, control units and sensors, the BMW
  Group also developed special hydrogen components for its new fuel cell
  system. These include the high-speed compressor with turbine and
  high-voltage coolant pump, for instance.<br />
  <br />The BMW Group sources the individual fuel cells required for
  manufacturing the BMW iX5 Hydrogen from the Toyota Motor Corporation.
  The two companies have enjoyed a partnership characterised by trust
  for many years and have been collaborating on fuel cell drive systems
  since 2013. Fuel cell systems are manufactured in two main steps. The
  individual fuel cells are first assembled into a <strong>fuel cell
  stack</strong>. The next step involves fitting all the other
  components to produce a complete fuel cell system.<br />
  <br />Stacking of the fuel cells is a fully automated process. Once
  the individual components have been inspected for any damage, the
  stack is compressed by machine with a force of five tonnes and placed
  in a housing. The stack housing is manufactured in the light metal
  foundry at BMW Group Plant Landshut using a sand casting technique.
  For this, molten aluminium is poured into a mould made from compacted
  sand mixed with resin in a <strong>process specially designed for this
    small-series vehicle</strong>. The pressure plate, which delivers
  hydrogen and oxygen to the fuel cell stack, is made from cast plastic
  parts and light-alloy castings, also from the Landshut plant. The
  pressure plate forms a gas-tight and water-tight seal around the stack housing.<br />
  <br />Final assembly of the fuel cell stacks includes a voltage test
  along with extensive testing of the chemical reaction within the
  cells. Finally, all the different components are fitted together in
  the assembly area to produce the complete system. During this
    <strong>system assembly stage</strong>, further components are
  fitted, such as the compressor, the anode and cathode, the
  high-voltage coolant pump and the wiring harness.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Georgina Cox<br>Tel: +44 (0) 7815 370 878<br>E-mail: <a href="mailto:georgina.cox@rolls-roycemotorcars.com">georgina.cox@rolls-roycemotorcars.com</a></div></div></div>]]></description><category><![CDATA[BMW i,Press Release,Sustainability,Research &amp; Development,Drive Technologies,Mobility of the future,Product,BMW]]></category>
            <pubDate>Wed, 31 Aug 2022 14:35:00 +0200</pubDate>
            <pp:lastModified>Wed, 31 Aug 2022 12:35:00 +0000</pp:lastModified>
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                        <title>BMW Group backs sustainable packaging in its logistics</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-group-backs-sustainable-packaging-in-its-logistics/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-group-backs-sustainable-packaging-in-its-logistics/</guid><pp:caseid>801589</pp:caseid><pp:summary><![CDATA[+++ Increase in proportion of recycled material in packaging +++ Nikolaides, Head of Logistics: “We are leveraging various options to save carbon emissions and raw materials.” +++ Other pilot projects underway +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>+++ Increase in proportion of recycled material in packaging +++
  Nikolaides, Head of Logistics: “We are leveraging various options to
  save carbon emissions and raw materials.” +++ Other pilot projects
  underway +++</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Munich.</strong>
  <strong></strong>The BMW Group has implemented several projects in its
  packaging logistics to further save resources. With these projects,
  the Group aims to work closely with suppliers to reduce carbon
  emissions and realize the principles of the circular economy as best
  it can. As part of this initiative, the European plants will use more
  recycled material in their packaging. This will mean that, for newly
  awarded contracts, the proportion of recycled material in reusable
  packaging for logistics purposes will almost double this year from
  around 20 percent to over 35 percent. However, using alternative
  sustainable materials, reducing single-use packaging, introducing
  lightweight packaging in certain areas and reducing transport volumes
  will also help cut carbon emissions. The BMW Group is monitoring the
  impact of individual measures via a CO<sub>2</sub> calculator for
  packaging. The Group’s overall aim is to reduce CO<sub>2</sub>
  emissions in the supply chain by 20 percent per vehicle (compared to 2019).</p>
<p> </p>
<p>Michael Nikolaides, Head of the BMW Group Production Network and
  Logistics: “Our ‘re:think, re:duce, re:use, re:cycle’ approach is
  being implemented consistently in packaging logistics, too. We’re
  using innovative strategies to consistently reduce the volume of
  resources we use, thus reducing our carbon footprint. We in Logistics
  are also doing our part to get the BMW iFACTORY up and running – with
  a particular focus on the ‘green’ side of things.” BMW iFACTORY. LEAN.
  GREEN. DIGITAL. is the strategic vision for the global production
  network, with an emphasis on flexibility and efficiency,
  sustainability and digitalization. It provides an answer to the
  challenges involved in the transformation to e-mobility and takes a
  global approach. ‘Green’ means leveraging the latest technologies to
  create a production process that uses minimal resources.</p>
<p> </p>
<p>
  <strong>Plastic in packaging replaced by recycled material</strong></p>
<p>One example of how the BMW Group is fulfilling the criteria of a
  circular economy is the use of recycled material in EPP packaging (EPP
  = expanded polypropylene). Currently, our newly developed EPP
  packaging already contains 25 percent recycled material. EPP is used
  in special containers as its shape can be adapted to the components
  being packaged, allowing them to be transported safely. Around 360,000
  of these containers are needed each year. Using 25 percent recycled
  material allows us to save almost 280 tons of CO<sub>2</sub> annually.
  There are plans to increase this proportion of recycled material even
  further, with the first pilot schemes with 100 percent recycled
  material currently underway. If these tests are successful, this
  configuration will become standard for new contracts from 2024.</p>
<p> </p>
<p> </p>
<p>An additional 680 tons of carbon emissions savings can be made every
  year by using covers and so-called small load carriers with 50 percent
  recycled contents. As things stand, these measures are focused within
  the European markets due to the current waste management situation and
  available recycling infrastructure. We are currently working towards
  expanding to our locations in Mexico, the USA and China.</p>
<p> </p>
<p>
  <strong>Reducing transport volumes</strong></p>
<p>The BMW Group is introducing something that will have an even greater
  impact on emissions: folding large load carriers. As of this year,
  instead of pallet cages made of steel, we will be using folding
  plastic alternatives made from over 90 percent recycled material.
  These work in a similar way to the collapsible shopping crates that
  most people are familiar with: when they are empty, they can be folded
  up, making them easier to transport. Using 15,000 of these new
  containers reduces CO<sub>2</sub> by around 3,000 tons per year.</p>
<p> </p>
<p>
  <strong>Alternative materials with great potential for the future</strong></p>
<p>When it comes to packaging, the sky’s the limit. We’re launching
  pilot projects using bio-based materials to replace oil-based
  substances polyethylene and polypropylene (PE and PP). We are also
  investigating whether and in what ways we can use materials from
  recycled household appliances in our packaging. In the long term, our
  aim is to use alternatives to raw materials across the board.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Martina Hatzel<br>Tel: +49-89-382-11966<br>E-mail: <a href="mailto:martina.hatzel@bmwgroup.com">martina.hatzel@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Sustainability,Research &amp; Development,Locations,Production Plants,Production,Logistics]]></category>
            <pubDate>Thu, 11 Aug 2022 09:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 11 Aug 2022 07:00:00 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3240/f5d2136f-fdc6-406d-bef5-4eb6d883138e/P90473396_highRes_bmw-group-backs-sust.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90473396_highRes_bmw-group-backs-sust.jpg]]></pp:imageTitle></item><item>
                        <title>Magical exterior colour-change: The BMW iX Flow featuring E Ink.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/magical-exterior-colour-change-the-bmw-ix-flow-featuring-e-ink-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/magical-exterior-colour-change-the-bmw-ix-flow-featuring-e-ink-en-ie/</guid><pp:caseid>801609</pp:caseid><pp:summary><![CDATA[World premiere: Body surface with real color change thanks to electrophoretic technology +++ Potential for future interior and exterior applications]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the UK market.<br />
    <br />Munich. </strong>Digitisation is delivering an integrated user
  experience characterised by individuality and emotionalisation in the
  interior of current BMW models. The My Modes allow the driver to
  tailor the atmosphere in the interior entirely to their personal mood
  and the driving experience they want. With the BMW iX Flow featuring E
  Ink being presented on the occasion of CES 2022, the Munich-based
  premium car manufacturer is offering the prospect of a future
  technology that uses digitisation to also adapt the exterior of a
  vehicle to different situations and individual wishes. The surface of
  the BMW iX Flow featuring E Ink can vary its shade at the driver's prompting.<br />
  <br />
  <strong>Frank Weber, Member of the Board of Management of BMW AG,
    Development: </strong>"Digital experiences won't just be
  limited to displays in the future. There will be more and more melding
  of the real and virtual. With the BMW iX Flow, we are bringing the car
  body to life."<br />
  <br />The fluid colour changes are made possible by a specially
  developed body wrap that is tailored precisely to the contours of the
  all-electric Sports Activity Vehicle from BMW. When stimulated by
  electrical signals, the electrophoretic technology brings different
  colour pigments to the surface, causing the body skin to take on the
  desired colouration. Adrian van Hooydonk, Head of BMW Group Design:
  "The BMW iX Flow is an advanced research and design project and a
  great example of the forward thinking that BMW is known for."<br />
  <br />The innovative E Ink technology opens completely new ways of
  changing the vehicle's appearance in line with the driver's aesthetic
  preferences, the environmental conditions or even functional
  requirements. The technology thus offers unprecedented potential for
  personalisation in the area of exterior design. The BMW iX Flow
  featuring E Ink demonstrates this potential to impressive effect.
  Against this background, the BMW Group is driving the development of
  the technology so that a new form of personalisation can be
  experienced both on the outside and in the inside of future production vehicles.<br />
  <br />Already today, the colour chosen for a car is an expression of
  the driver's personality. The choice of exterior paints available for
  current BMW models covers a wide colour spectrum. In this way, the
  longing for a wildly expressive, extravagant, or sporty appearance on
  the outside can be taken into account as well as the desire for an
  understated, subtle or elegant appearance. New variants are added each
  year that reflect the characteristics of the model in question and
  that allow the brand to keep setting trends in the area of exterior design.<br />
  <br />New technologies will provide a whole new level of
  decision-making freedom in the future. "This gives the driver the
  freedom to express different facets of their personality or even their
  enjoyment of change outwardly, and to redefine this each time they sit
  into their car," says Stella Clarke, Head of Project for the BMW
  iX Flow featuring E Ink. "Similar to fashion or the status ads on
  social media channels, the vehicle then becomes an expression of
  different moods and circumstances in daily life."<br />
  <br />
  <strong>How a variable exterior colour can increase
  efficiency.<br /></strong>A variable exterior colour can also
  contribute to wellness in the interior and to the efficiency of the
  vehicle. This is done by taking account of the different abilities of
  light and dark colours when it comes to reflecting sunlight and the
  associated absorption of thermal energy. A white surface reflects a
  lot more sunlight than a black one. By implication, heating of the
  vehicle and passenger compartment as a result of strong sunlight and
  high outside temperatures can be reduced by changing the exterior to a
  light colour. In cooler weather, a dark outer skin will help the
  vehicle to absorb noticeably more warmth from the sun.<br />
  <br />In both cases, selective colour changes can help to cut the
  amount of cooling and heating required from the vehicle's air
  conditioning. This reduces the amount of energy the vehicle electrical
  system needs and with it also the vehicle's fuel or electricity
  consumption. In an all-electric car, changing the colour in line with
  the weather can therefore also help to increase the range. In the
  interior, the technology could, for example, prevent the dashboard
  from heating up too much.<br />
  <br />E Ink technology itself is extremely energy efficient. Unlike
  displays or projectors, the electrophoretic technology needs
  absolutely no energy to keep the chosen colour state constant. Current
  only flows during the short colour changing phase.<br />
  <br />
  <strong>Millions of paint capsules in a custom wrap.
  <br /></strong>Electrophoretic colouring is based on a technology
  developed by E Ink that is most well-known from the displays used in
  eReaders. The surface coating of the BMW iX Flow featuring E Ink
  contains many millions of microcapsules, with a diameter equivalent to
  the thickness of a human hair. Each of these microcapsules contains
  negatively charged white pigments and positively charged black
  pigments. Depending on the chosen setting, stimulation by means of an
  electrical field causes either the white or the black pigments to
  collect at the surface of the microcapsule, giving the car body the
  desired shade.<br />
  <br />Achieving this effect on a vehicle body involves the application
  of many precisely fitted ePaper segments. Generative design processes
  are implemented to ensure the segments reflect the characteristic
  contours of the vehicle and the resulting variations in light and
  shadow. The generative design algorithms enable the necessary
  formability and flexibility required to tailor the ePaper exactly to
  the design lines of the vehicle.<br />
  <br />Laser cutting technologies guarantee high precision in
  generating each segment. After the segments are applied and the power
  supply for stimulating the electrical field is connected, the entire
  body is warmed and sealed to guarantee optimum and uniform colour
  reproduction during every colour change.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Helen Wilson<br>Tel: +44-1252-92-1928<br>E-mail: <a href="mailto:helen.wilson@bmw.co.uk">helen.wilson@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Research &amp; Development,Mobility of the future]]></category>
            <pubDate>Wed, 05 Jan 2022 20:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 05 Jan 2022 19:00:00 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3240/8f3d8ab0-9aa8-486c-9b95-48cd4d64d3ba/P90447378_highRes_bmw-ix-flow-featurin.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90447378_highRes_bmw-ix-flow-featurin.jpg]]></pp:imageTitle></item><item>
                        <title>The BMW Group at the Consumer Electronics Show (CES) 2022.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/the-bmw-group-at-the-consumer-electronics-show-ces-2022-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/the-bmw-group-at-the-consumer-electronics-show-ces-2022-en-ie/</guid><pp:caseid>801612</pp:caseid><pp:summary><![CDATA[World premiere of the BMW iX M60 +++ Preview of in-car entertainment of the future +++ New My Modes: BMW first to bring Digital Art into vehicles +++ BMW iX Flow featuring E Ink: Magical exterior colour change +++ Digital design vision DIMENSIONS OF REAL]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the UK market.<br/>
<br/>Munich. </strong>For many years, the BMW Group has been
  presenting innovations at the Consumer Electronics Show (CES) in Las
  Vegas. The mobility experience of tomorrow was also set to be the
  focus of the BMW Group's presence at CES 2022. Due to the pandemic
  situation, the BMW Group moved all planned media activities at CES to
  a fully digital program livestreamed from Germany.<br/>
<br/>For the first time, CES serves as a platform for the
    <strong>world premiere </strong>of a new BMW model. The vehicle in
  question is the new <strong>BMW iX M60</strong> (combined electricity
  consumption: 24.7 – 21.7 kWh/100 km* according to WLTP; combined
  CO<sub>2</sub> emissions: 0 g/km), the <strong>most powerful variant
    of the BMW Group's new technology flagship</strong>, which sets
  standards in the areas of user experience, operation and connectivity
  among others, as well as with its automated driving and parking
  functions. The German premium automobile manufacturer will also
  present a series of innovations that combine creativity and
  digitisation to produce great moments for the driver and passengers. <br/>
<strong>
<br/>The ultimate driving machine therefore literally meets the
    ultimate digital experience. <br/></strong>On the occasion of CES
  2022, the BMW Group shows how innovative digital technology can be
  used to make the driving experience even more individual and
  emotionally engaging for the customers. The new My Modes, which create
  an immersive user experience in the interior, play a central role
  here. At CES, the BMW Group gives a glimpse of <strong>four new My
  Modes</strong>. The selection will soon be expanded to include the My
  Modes <strong>Expressive and Relax</strong>. In addition,
    <strong>Digital Art</strong>
<strong>Mode presents digital art in an automobile for the first
  time</strong> and the <strong>Theatre Mode heralds a new era for
    in-car entertainment</strong>.<br/>
<br/>
<strong>Pieter Nota, Member of the Board of Management of BMW AG,
    responsible for customer, brands and sales</strong>: "At the
  beginning of December, we reached a milestone in our transformation
  and delivered the one millionth electrified vehicle. With the BMW iX
  M60, we are presenting the most powerful and fastest electric vehicle
  in our product portfolio on the occasion of this year's CES. At the
  same time, we know that the digital experience is becoming more and
  more important for our customers. With Theatre Mode we present a
  spectacular in-car entertainment experience; with My Mode Digital Art,
  we are the first manufacturer to present digital art in an automobile."<br/>
<br/>Just like the digital artworks on the BMW Curved Display, the
  drive sound also plays an important role in making the appreciation of
  driving pleasure the most intense it can be. The BMW Group is
  developing the specific soundscapes for all-electric models in
  collaboration with film score composer and Academy and Grammy Award
  winner Hans Zimmer. The partnership has produced <strong>BMW
    IconicSounds Electric.</strong> Another feature making its debut is
  Theatre Mode, BMW's new benchmark for the in-car entertainment of the
  future, which transforms the rear of future BMW models into a private cinema.<br/>
<br/>The completely new personalisation possibilities being opened up
  by digital technology are not limited to the interior, however. The
    <strong>BMW iX Flow featuring E Ink</strong> is the first car in the
  world whose exterior colour can be changed at the touch of a button.<br/>
<br/>The immersive installation DIMENSIONS OF REAL goes even further.
  It heralds a new phase of digital innovation at the BMW Group.<br/>
<br/>
<strong>World premiere on the occasion of CES 2022: The BMW iX M60.</strong></p>
<p>The BMW Group is presenting the most recent and most powerful model
  variant of its new technology flagship. The BMW iX M60, which will be
  presented for the first time on the occasion of CES 2022, is the first
  performance automobile from BMW M GmbH developed from the outset for
  all-electric mobility. With its joint system output of 455 kW/619 PS**
  from two electric motors, a maximum torque of 1,015 Nm* in Sport mode
  or 1,100 Nm* when Launch Control is active, its electric all-wheel
  drive and its M specific chassis tuning, the BMW iX M60 is bringing a
  phenomenal performance experience to zero local emissions mobility.<br/>
<br/>
<span style=""><img src="https://content.presspage.com/uploads/3240/87821be1-3b38-439a-9979-913543410d60/P90446793_highRes_the-new-bmw-ix-m60-0.jpg"/></span>
<br/>
<br/>The BMW iX M60 combines a vehicle concept tailored
  uncompromisingly for sustainability with a modern Sports Activity
  Vehicle design and handling characteristics boasting a thrilling level
  of dynamism. Thus it embodies the best of the three world of BMW i,
  the BMW X models and BMW M GmbH. With the modern lounge character of
  its generous interior and its technological highlights that also
  encompass the areas of automated driving, operation and connectivity,
  the BMW iX M60 represents a new understanding of sophisticated luxury,
  high performance and premium characteristics. The BMW iX M60 sprints
  from a standing start to 100 km/h in just 3.8 seconds. Its
  characteristic overall vehicle harmony neatly packages the performance
  as an experience that is both emotionally engaging and at the same
  time reliably controlled right to the limits of driving physics.<br/>
<br/>
<strong>Unique moments: The new My Modes Expressive and
  Relax.<br/></strong>The BMW iX is one of the first models from BMW to
  already use the latest generation of the iDrive display and operating
  system. The new iDrive not only enables a particularly intense
  interaction between driver and vehicle, but also a greater
  personalisation of the driving experience with the new My Modes. They
  create unique moments that result from a combination of vehicle
  characteristics and interior atmosphere tailored to the particular
  situation. On the occasion of CES 2022, BMW will now for the first
  time showcase further variants of the overall user experience created
  in this way in the interior. With My Modes Expressive and Relax, in
  the future BMW customers will have additional ways of adapting the
  vehicle settings to the particular situation and mood.<br/>
<br/>
<span style=""><img src="https://content.presspage.com/uploads/3240/4082ef04-512f-4718-86ac-557991c3f980/P90448018_highRes_the-my-modes-create-.jpg"/></span>
<br/>
<br/>In the new My Mode Expressive, the active driving experience is
  combined with a particularly emotionally engaged atmosphere in the
  interior. The appearance of the displays on the BMW Curved Display is
  characterised by expressive colours and abstract patterns. In
  combination with BMW IconicSounds Electric for all-electric BMW
  models, activating My Mode Expressive also provides an unconventional
  sound in the interior that reflects the driving situation particularly intensely.<br/>
<br/>In My Mode Relax, the focus is on wellness, harmony and
  relaxation. The graphic displays on the BMW Curved Display are
  inspired by natural landscapes. In all-electric models, an understated
  and harmonious sound backdrop is generated to match this.<br/>
<br/>
<span style=""><img src="https://content.presspage.com/uploads/3240/3397c2cc-ca75-4330-bbf9-52b3b927d468/P90448013_highRes_the-my-modes-create-.jpg"/></span>
<br/>
<br/>
<strong>Exclusive experience: BMW brings digital art into the
  vehicle.<br/></strong>Digital Art Mode, the first time in the world
  digital art is being used in an automotive setting, will offer a
  particularly exclusive driving experience. The displays on the BMW
  Curved Display activated with this My Mode come from a creative
  dialogue between the BMW Group Design and the internationally renowned
  Chinese multimedia artist Cao Fei.<br/>
<br/>
<span style=""><img src="https://content.presspage.com/uploads/3240/2768e49c-796c-43a2-875f-0fd508a8a99d/P90448304_highRes_my-mode-digital-art-.jpg"/></span>
<br/>
<br/>Back in 2017 Cao Fei designed BMW Art Car #18, the first fully
  digitally designed vehicle in the history of this globally unique
  collection of mobile artworks. With the premiere for the integration
  of digital art in an automotive setting, she and the BMW Group are now
  together taking the next step in the company's global cultural
  commitment. In her digital artwork created for Digital Art Mode, Cao
  Fei addresses the many interactions and correlations in a globalised
  world using light elements that are constantly changing, moving and
  relating to each other.<br/>
<br/>
<strong>Start signal for BMW IconicSounds Electric.<br/></strong>BMW
  is intensifying the driving experience in the brand's all-electric
  models with new and emotionally engaging soundscapes. On the occasion
  of CES 2022 the company presents BMW IconicSounds Electric, created in
  cooperation between the BMW Group and the Academy Award winner and
  film score composer Hans Zimmer.<br/>
<br/>
<span style=""><img src="https://content.presspage.com/uploads/3240/91da1975-454f-4833-a41e-49f39f758a36/P90446568_highRes_bmw-iconicsounds-ele.jpg"/></span>
<br/>
<br/>The jointly developed driving sounds reflect the specific
  performance characteristics and quintessential brand attributes of an
  electrified BMW in a way that is both completely new and at the same
  time authentic. They help to make the experience of sustainable
  mobility and the interaction between the driver and vehicle even more
  intense, even more present and even more unmistakeable. In this way,
  the acoustic feedback to the movements of the accelerator pedal also
  becomes an elementary part of the driving experience in an
  electrically and therefore virtually noiselessly powered BMW.<br/>
<br/>The new soundscapes vary depending on the My Modes chosen by the
  driver. The electrified BMW M automobiles use variations of the BMW
  IconicSounds Electric developed specifically for them. BMW
  IconicSounds Electric will be available for the first time for the BMW
  i4 in the first half of 2022 and also for the BMW iX in the second
  half of 2022.<br/>
<br/>
<strong>Cinema on wheels: The in-car entertainment of the
  future.<br/></strong>In addition to the new moments and soundscapes
  for intense driving pleasure, the BMW Group will also present an
  innovative concept for the individual mobility experience in the rear.
  On the occasion of CES 2022, the premium car manufacturer is offering
  the prospect of a particularly exclusive expression of My Modes in
  combination with the in-car entertainment system of the future. In My
  Mode Theatre, the rear of the interior transforms into a private
  cinema lounge, with the BMW Theatre Screen, a 31-inch ultra-wide
  display in 32:9 format, surround sound and 5G connectivity. There,
  passengers on the rear seats can enjoy a thrilling and luxurious
  cinema experience with an entertainment programme that can be selected
  individually on a display with a resolution of up to 8K.<br/>
<strong>
<br/>Frank Weber, Member of the Board of Management of BMW AG,
    Development: </strong>"We develop immersive, digital
  experiences for sheer driving pleasure. In Theatre Mode, the rear of
  the interior is transformed into a private cinema lounge. With the 31
  inch display, 5G connectivity, 8k resolution, surround sound and
  individual streaming program, an unprecedented experience is created
  that sets new standards in in-car entertainment."<br/>
<br/>
<span style=""><img src="https://content.presspage.com/uploads/3240/08057930-5dfd-4c7b-93ed-2b680cbc6862/P90448391_highRes_preview-of-the-in-ca.jpg"/></span>
<br/>
<br/>The BMW Group is working with Amazon to fully integrate the Fire
  TV experience within the Theatre Screen system – giving passengers
  access to a wide variety of content so they can stream videos, listen
  to music, and watch downloaded programs, all while on the road. A
  country-specific streaming offering is also in the works for customers
  in China.<br/>
<br/>The BMW Theatre Screen lowers elegantly from the headliner once
  Theatre Mode is activated. This motion is accompanied by a sound
  experience composed exclusively for this purpose in cooperation with
  Hans Zimmer. The occupants can operate the entertainment system via
  direct touch fields as well as via touch panels integrated in the doors.<br/>
<br/>
<strong>A digital experience in the exterior: Colour changes at the
    push of a button.<br/></strong>The interior is not the only place
  where digital technology is creating completely new personalisation
  possibilities. With the BMW iX Flow featuring E Ink, the BMW Group is
  offering the prospect of a unique technology that uses digitisation to
  also adapt the exterior of a vehicle to different situations and
  individual wishes. The surface of the BMW iX Flow featuring E Ink can
  vary its shade at the driver's prompting.<br/>
<br/>
<span style=""> </span>
<br/>
<br/>
<strong>Frank Weber:</strong> "In the future, digital experiences
  will not only take place on displays. The real and the virtual will
  increasingly merge. With the BMW iX Flow, we are bringing the car body
  to life."<br/>
<br/>
<strong>Adrian van Hooydonk, Head of BMW Group Design:</strong>
  "The BMW iX Flow is an advanced research and design project and a
  great example of the forward thinking that BMW is known for."<br/>
<br/>The fluid colour changes are made possible by a specially
  developed body wrap that is tailored precisely to the contours of the
  all-electric Sports Activity Vehicle from BMW. When stimulated by
  electrical signals, the electrophoretic technology brings different
  colour pigments to the surface, causing the body skin to take on the
  desired colouration.<br/>
<br/>
<strong>A digital design vision: Immersive installation DIMENSIONS OF
  REAL.<br/></strong>On the occasion of CES, the BMW Group has
  developed an installation to bring its future visions of digital
  design to life. DIMENSIONS OF REAL, conceived by DESIGNWORKS, BMW
  GROUP’s design innovation studio, is redefining the notion of a
  concept vehicle and invites people to embark on a multisensory
  journey. DIMENSIONS OF REAL is a purely digital format and an artful
  take on what is yet to come.<br/>
<br/>"BMW has always been pushing the boundaries of technology
  and design at the same time. We dedicate ourselves to the creation of
  human-centric products and experiences for all senses," states
  Adrian van Hooydonk, Head of BMW Group Design.<br/>
<br/>
<span style=""><img src="https://content.presspage.com/uploads/3240/76da54b5-f095-4be8-848e-ee2a96b3be9a/P90448250_highRes_bmw-dimensions-of-re.jpg"/></span>
<br/>
<br/>
<strong>Virtual experience in BMW’s metaverse JOYTOPIA.</strong>
<br/>After a successful premiere during the IAA 2021, the BMW Group
  is once again opening its metaverse <a href="http://www.joytopia.com/">JOYTOPIA</a>, which will virtually
  expand important events and cooperations of the brand for users from
  all over the world in the future. The immersive installation
  DIMENSIONS OF REAL can also be experienced in JOYTOPIA from 5 to 8
  January 2022.<br/>
<br/>Moderated by Hans Zimmer, Academy Award winner, composer and
  curator of BMW IconicSounds Electric, JOYTOPIA visitors will traverse
  the completely redesigned worlds of Confidence, Calm and Joy in
  various dimensions and digital landscapes, whose design is inspired by
  the new My Modes and the flexible appearance of DIMENSIONS OF REAL.<br/>
<br/>In this way, even those users who cannot travel to Las Vegas for
  CES will have the opportunity to recreate the ideas, concepts and
  visions of the BMW Group for the mobility experience of tomorrow –
  directly in the browser of their smartphone, tablet or PC.<br/>
<br/>For the first time, JOYTOPIA also has a separate section for
  media representatives: <a href="http://www.joytopia.com/press">www.joytopia.com/press</a></p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><table align="left" cellpadding="0" cellspacing="0">

<tr>
<td align="left" valign="top"><p>Combined electricity consumption:
          24.7 – 21.7 kWh/100 km* according to WLTP; combined
          CO<sub>2</sub> emissions: 0 g/km</p>
<p>*Forecast value based on the vehicle's current state of development.</p>
<p>** Electric drive up to 397 kW, with temporaryuse of the
          motor's peak output <10 seconds up to 455 kW.</p></td></tr></table></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Helen Wilson<br/>Tel: +44-1252-92-1928<br/>E-mail: <a href="mailto:helen.wilson@bmw.co.uk">helen.wilson@bmw.co.uk</a></div></div></div>]]></description><category><![CDATA[Press Kit,Research &amp; Development,Mobility of the future]]></category>
            <pubDate>Wed, 05 Jan 2022 20:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 05 Jan 2022 19:00:00 +0000</pp:lastModified>
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                        <title>Sustainable tyres for BMW X5 Plug-in Hybrid: BMW Group becomes first automotive manufacturer to use new Pirelli tyres containing FSC-certified natural rubber and rayon</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/sustainable-tyres-for-bmw-x5-plug-in-hybrid-bmw-group-becomes-first-automotive-manufacturer-to-use-new-pirelli-tyres-containing-fsc-certified-natural-rubber-and-rayon-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/sustainable-tyres-for-bmw-x5-plug-in-hybrid-bmw-group-becomes-first-automotive-manufacturer-to-use-new-pirelli-tyres-containing-fsc-certified-natural-rubber-and-rayon-en-ie/</guid><pp:caseid>801564</pp:caseid><pp:summary><![CDATA[+++ 22-inch tyres using certified sustainable natural rubber and rayon, a wood-based material used to strengthen the tyres +++ Plantations certified to standards of independent Forest Stewardship CouncilTM (FSCTM) organisation +++ Wendt: “We are helping preserve biodiversity and forests to counteract climate change” +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is stepping up its activities
  in the field of sustainability, becoming the first automotive
  manufacturer worldwide to equip its cars with tyres using certified
  sustainable natural rubber and rayon, a wood-based material used to
  strengthen the tyres. The company will source 22-inch tyres in the
  first instance exclusively from Pirelli and, from August of this year,
  will use them in the BMW X5 xDrive45e Plug-in-Hybrid <em>(fuel
    consumption combined: 1.7-1.2 l/100km (WLTP), 2.1-1.6 l/100 km
    (NEDC); power consumption combined: 27.7-24.3 kWh/100 km (WLTP),
    25.2-23.5 kWh/100 km (NEDC); CO2 emissions combined: 39-27 g/km
    (WLTP), 47-37 g/km (NEDC))</em>. Certification of the rubber
  plantations and the complex supply chain for natural rubber and rayon
  takes place in accordance with the strict standards of the independent
  Forest Stewardship Council (FSC).</p>
<p>“As a premium manufacturer, we aspire to lead the way in
  sustainability and take responsibility,” said Dr Andreas Wendt, member
  of the Board of Management of BMW AG responsible for Purchasing and
  Supplier Network. “We have been committed to improving cultivation of
  natural rubber and increasing transparency in the supplier network
  since 2015. The use of tyres made of certified natural rubber is a
  pioneering achievement for our industry. In this way, we are helping
  preserve biodiversity and forests to counteract climate change.”</p>
<p>Natural rubber is the basic material for many products we use in our
  daily lives, such as boots and mattresses. About six million small
  farmers worldwide are responsible for over 80% of the world’s natural
  rubber cultivation. In the so-called rubber belt across the tropical
  regions, they run farms of between one and two hectares in size under
  a wide variety of different conditions. Agreeing uniform social and
  environmental growing conditions with these millions of small
  individual farms is therefore a major challenge.</p>
<p>By far the largest share of natural rubber grown worldwide goes into
  tyre production. Natural rubber’s high elasticity and sturdiness
  currently make it irreplaceable for tyre production.</p>
<p> </p>
<p>
  <strong>Small label, big impact</strong></p>
<p>As an independent organisation, FSC has developed an internationally
  recognised and demanding certification standard in recent years that
  is used worldwide for environmentally appropriate, socially beneficial
  and economically viable management of the forests. The organisation,
  whose well-known logo is already established in the wood and paper
  industry, also applies this standard to products made of natural rubber.</p>
<p>The new 22-inch P ZERO ∗ tyre has now become the world's first tyre
  to receive the coveted FSC label. To earn this certification, Pirelli
  adapted its US plant in Rome, Georgia, to produce tyres using
  FSC-certified natural rubber and rayon. From there, the tyres are
  delivered to BMW Group Plant Spartanburg, around 370 km away, and
  mounted on the BMW X5 Plug-in Hybrid. The star ∗ in the name indicates
  that the new tyre meets the BMW Group’s strict performance
  requirements, including particularly low rolling resistance and noise level.</p>
<p>Giovanni Tronchetti Provera, Pirelli’s Senior Vice President for
  Sustainability and Future Mobility, said: “Before even reaching the
  road, sustainable mobility begins with raw materials. With the world’s
  first FSC-certified tyre, Pirelli once again demonstrates its
  commitment to pursuing increasingly challenging goals in terms of
  sustainability, a testament to the constant work on innovative
  materials and increasingly cutting-edge production processes. We
  continue to invest in sustainable growth for our planet, aware that
  this is also essential for the future of our businesses.”</p>
<p>Jeremy Harrison, Chief Markets Officer, FSC International, added:
  “The new FSC-certified Pirelli Tyre is a significant milestone in the
  drive to deliver economic, social, and environmental benefits across
  the natural rubber value chain. This is a major step forward in the
  journey towards a more sustainable natural rubber value chain, thereby
  helping to mitigate deforestation and support the fight against
  climate change.”</p>
<p> </p>
<p>
  <strong>Long-standing commitment to greater transparency and
    sustainability in the natural rubber supplier network</strong></p>
<p>The use of the first tyres containing certified sustainable natural
  rubber and rayon at the BMW Group is the result of the company’s
  extensive commitment in this area. In 2019, the BMW Group joined
  forces with well-known tyre manufacturers, NGOs, rubber producers and
  consumers to create the Global Platform for Sustainable Natural Rubber
  (GPSNR). Small farmers are also represented in this initiative. The
  GPSNR is committed to improving social and environmental conditions
  for cultivation of natural rubber and pushing for more sustainability.
  It also implements measures to stop deforestation and make supply
  chains more transparent. The GPSNR currently has almost 100 members,
  who are responsible for about 50 percent of the global natural rubber market.</p>
<p>Through its activities in the GPSNR and close cooperation with its
  suppliers, the BMW Group is constantly working to further improve
  sustainability in the natural rubber supply chain. The BMW Group is
  stepping up these activities and plans to steadily expand its sourcing
  of tyres made from sustainably grown natural rubber.</p>
<p>The BMW Group has been working with the FSC organisation for many
  years (Licence code FSC-N002012). The company decided to use
  FSC-certified wood in the BMW i3, which was first launched onto the
  market in 2013. The BMW iX for release later this year will also
  feature FSC-certified wood. In 2017, the BMW Group and FSC advocated
  for further development of FSC standards for cultivation of natural
  rubber in Thailand.</p>
<p> </p>
<p>
  <strong>Sustainability an integral part of all purchasing activities</strong></p>
<p>Independently of these measures, the BMW Group has contractually
  obligated all its direct suppliers to respect human rights, comply
  with expanded environmental and social standards and to introduce
  management systems to promote occupational safety and protect the
  environment since 2014. This also includes protecting forests and
  biodiversity. These requirements must also be contractually passed on
  to subcontractors. BMW Group Purchasing does not rely on contractual
  obligations alone for this but is also implementing a large number of
  additional measures in a transparent process. A risk filter is used to
  evaluate potential supplier locations worldwide even before the call
  for bids. The next step is to require possible suppliers to outline
  their sustainability activities in a detailed questionnaire. External
  partners also work with internal appraisers to review selected
  locations. Throughout the contract period, external partners work with
  internal appraisers to verify compliance with sustainability
  requirements through questionnaires and audits. In this way, BMW Group
  Purchasing is able to monitor thousands of locations every year.</p>
<p> </p>
<p>
  <strong>Sustainable mobility with the BMW X5 xDrive45e</strong></p>
<p>The BMW Group has completed full lifecycle CO<sub>2</sub>
  certification for the BMW X5 xDrive45e – from raw material
  procurement, through the supply chain, production and use phase, all
  the way to recycling. If charged during the use phase with the average
  European electricity mix, this gives it an advantage of around 40
  percent over the BMW X5 xDrive40i. If charged with green power, the
  advantage is around 70 percent. The electric range amounts to 77-88
  kilometres (WLTP).</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Environment,Sustainability,Research &amp; Development,Drive Technologies,Mobility of the future,X5,Locations,Production Plants,Driving Experience,X5 xDrive45e,Product,BMW]]></category>
            <pubDate>Wed, 19 May 2021 09:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 19 May 2021 07:00:00 +0000</pp:lastModified>
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                        <title>BMW M GmbH and Hans Zimmer co-develop the emotionally engaging drive system sound for electrified BMW M models.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-m-gmbh-and-hans-zimmer-co-develop-the-emotionally-engaging-drive-system-sound-for-electrified-bmw-m-models/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-m-gmbh-and-hans-zimmer-co-develop-the-emotionally-engaging-drive-system-sound-for-electrified-bmw-m-models/</guid><pp:caseid>801565</pp:caseid><pp:summary><![CDATA[Ongoing expansion of the range of sounds for electric vehicles. BMW IconicSounds Electric enriches electric mobility with a fascinating and unmistakable sonic experience. Collaboration with the Academy Award winner produces a new, characteristic drive system sound for the BMW i4, the M version of the BMW i4 and the BMW iX.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The future of driving pleasure is electric,
  locally emission-free – and characterised by a typically BMW sporting
  flair expressed not only in dynamic talent, but also through an
  emotionally rich aural experience. BMW IconicSounds Electric brings an
  unmistakable sound portfolio to BMW models powered by a fully electric
  or plug-in hybrid drive system. The collaboration between composer and
  curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the
  BMW Group, has produced a distinctive drive soundtrack which customers
  will soon be able to experience in a version developed specially for
  electric BMW M cars. “Every BMW has its own character, which is
  reflected in the sound it makes,” says film music creator and Academy
  Award winner Zimmer. “So for the electrically driven BMW M models we
  have developed a drive system sound which accentuates their emotional
  driving experience particularly vividly and ensures their performance
  can be felt with even greater intensity.”</p>
<p>Hans Zimmer had previously been involved in the development of an
  inspiring ready-to-drive sound for electrically powered BMWs which
  instils a sense of excitement at the prospect of electric driving when
  the Start/Stop button is pressed. The latest chapter in this
  collaboration covers drive sounds for the BMW iX and BMW i4, including
  a differentiated sound for the M-specification version of the BMW i4.</p>
<p>While the hush of electric driving offers an unprecedented level of
  comfort, the driving experience loses a degree of emotionality. This
  is where BMW IconicSounds Electric steps in to put smiles on the faces
  of customers keen to experience Sheer Driving Pleasure with all the
  senses. In the future, electric driving pleasure will be enhanced by
  acoustic feedback to every movement of the accelerator. Like the
  on-board driving modes selectable at the touch of a button, the drive
  system sound also takes its cues from the driving situation at hand
  and the driver’s personal preferences. In the basic setting, BMW
  IconicSounds Electric employs a strikingly transparent timbre with
  spherical components to convey the basic character of an electrically
  driven BMW brand model. An immersive and pleasant atmosphere is
  created initially in the BMW i4 in COMFORT mode. But when the driver
  steps on the accelerator, the direct relationship between how the car
  is being driven and the sounds it makes is immediately revealed: the
  sound experience deepens as load and speed increase. In SPORT mode, in
  particular, the car’s aural spectrum is more dominant and powerful,
  the sound providing a constant commentary on the driving situation.
  Drive system processes are registered within milliseconds and
  acceleration, load changes or recuperation given a suitable acoustic
  accompaniment. Only when the vehicle is travelling in ECO PRO mode is
  the acoustic feedback reduced to nothing. Here, the silence of the
  drive system underscores the driver’s decision to adopt an
  ultra-efficient driving style.</p>
<p>In the version developed specifically for electrified BMW M models,
  the drive sound of the BMW i4 is charged with extra energy. Added to
  which, the differentiation between COMFORT and SPORT mode is
  especially strong. Overall, the drive system note displays a less
  harmonious but engagingly rousing and technical sonic profile.
  Acceleration sparks a rich intensification of the soundtrack’s
  development, authentically reflecting the car’s performance character.
  “When you press the pedal of an M car, you suddenly get goosebumps all
  over your body,” says sound designer Renzo Vitale. “We translated this
  feeling into a drive sound that expresses a fusion of superior power
  and flowing energy.”</p>
<p>Hans Zimmer and Renzo Vitale had already co-developed the drive
  system sound for the BMW Vision M NEXT revealed in 2019 and the BMW
  Concept i4 presented the following year. Numerous learnings from this
  creative process have now been channelled into the design of the sound
  for future series-produced vehicles.</p>
<p>The new drive sounds developed as part of the collaboration with Hans
  Zimmer are expected to feature in the BMW i4 and BMW iX over the
  course of 2022. IconicSounds Electric comes as standard in the BMW iX
  and can be specified as an option for the BMW i4. In cars with earlier
  build dates, the new sounds can be imported retrospectively via Remote
  Software Upgrade, should the customer wish. The new spectrum includes
  one ready-to-drive sound and one stop sound, plus a drive system sound
  which will be made available in the relevant version for BMW models
  and BMW M cars with electrified drive system.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[BMW i,Press Release,Research &amp; Development,i20,G26,iX,i4,Acoustics, Aerodynamics,Product,BMW]]></category>
            <pubDate>Tue, 11 May 2021 00:01:00 +0200</pubDate>
            <pp:lastModified>Mon, 10 May 2021 22:01:00 +0000</pp:lastModified>
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                        <title>New cell technology for Neue Klasse: BMW Group strengthens battery expertise as part of the European Battery Innovation initiative.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/new-cell-technology-for-neue-klasse-bmw-group-strengthens-battery-expertise-as-part-of-the-european-battery-innovation-initiative-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/new-cell-technology-for-neue-klasse-bmw-group-strengthens-battery-expertise-as-part-of-the-european-battery-innovation-initiative-en-ie/</guid><pp:caseid>801575</pp:caseid><pp:summary><![CDATA[+++ Focus on the development of the next generation Li-ion cells for the Neue Klasse +++ Technology leap: Further development in cell chemistry and format +++ automotive-compatible solid-state battery by the end of the decade – demonstrator vehicle well before 2025 +++ clear claim: The greenest electric vehicle is a BMW +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is accelerating its development
  for the battery technology of the future, thereby supporting the
  ramp-up of a European cell and battery value chain. In this context,
  Oliver Zipse, Chairman of the Board of Management of BMW AG, today
  received a grant decision from the Federal Minister of Economics and
  Energy, Peter Altmaier, as well as from the Bavarian Minister of State
  for Economic Affairs, Regional Development and Energy, Hubert
  Aiwanger, in support of the BMW Group's battery projects within the
  framework of the battery IPCEI (Important Project of Common European Intertest).<br />
  <br />For the BMW Group, it is clear that high-performance and
  sustainable energy storage systems are the key success factor for the
  individual mobility of the future. The development of highly
  innovative and sustainable battery cells is therefore one key element
  of a high-performance European cell and battery value chain.<br />
  <br />This aspiration is reflected in the Neue Klasse, which the BMW
  Group first presented at its annual conference in March. This new
  generation of vehicles, which will be launched by the middle of this
  decade, will be uncompromisingly electric, digital, circular – and
  clearly focused on all-electric drivetrains.<br />
  <br />For the Neue Klasse, the BMW Group is developing the next
  generation of its battery technology – combined with a clear
  aspiration: "With the Neue Klasse, we will make a big leap in
  technology in electric drive," said Oliver Zipse, Chairman of the
  Board of Management of BMW AG, in Munich on Monday. "We want to
  significantly increase the energy density of the cells and reduce the
  costs of material use and production at the same time. We will also
  significantly reduce the use of primary material to ensure a truly
  'green' battery."<br />
  <br />With the Neue Klasse, the BMW Group aims at the level of
  state-of-the-art internal combustion engines in terms of range and
  manufacturing costs. For example, electric mobility "engineered
  by BMW" is intended to appeal to and convince new groups of
  buyers worldwide. For this sixth generation of BMW e-drive technology,
  the company evaluates correspondingly different cell formats, cell
  chemistry and also cell modules in the current development phase. A
  key goal is to create truly green, low-carbon and recyclable batteries.<br />
  <br />
  <strong>Solid-state battery for serial use – demonstrator vehicle well
    before 2025<br /></strong>However, the BMW Group is already planning
  further into the future beyond this next generation: By the end of the
  decade, the energy density of battery cells is expected to increase by
  at least a mid-double-digit percentage range – from an already high
  level today.<br />
  <br />Frank Weber, Member of the Board of Management of BMW AG,
  Development: "The greenest electric car in the world will be a
  BMW – sustainable from the initial idea to recycling after its use
  phase. We are developing the battery cell of the future: it will be
  powerful, safe, cost-effective, and recyclable - from material
  selection to recyclability after the use in the vehicle. All of this
  will be created in a European value chain." Weber continues:
  "We are doing intensive research on solid-state battery
  technology. By the end of the decade, we will be implementing an
  automotive-compatible solid-state battery for series production. We
  plan to show a first demonstrator vehicle featuring this technology
  well before 2025."<br />
  <br />The BMW Group has had extensive in-house expertise in the
  complete value chain of electric drive for years and has optimized its
  battery cell technology from generation to generation. Cell chemistry
  has also been consistently further developed: for example, the
  proportion of cobalt in cathode material in the transition from Gen3
  from the BMW i3 to Gen5, which was introduced in 2020 with the BMW
  iX3, was significantly reduced from 33 percent to 10 percent – at the
  same time, the nickel content rose to around 80 percent. In order to
  minimize the consumption of primary resources, up to 50 percent
  recycled nickel is already used in the high-voltage battery pack of
  the new BMW iX.<br />
  <br />
  <strong>Electric offensive in full swing<br /></strong>Thanks to
  intelligent vehicle architectures and a highly flexible production
  network, the BMW Group will have around a dozen all-electric models on
  the road as early as 2023. In addition to the BMW i3, MINI Cooper SE
  and BMW iX3, which are already on the market, two key innovation
  drivers, the BMW i4 and the BMW iX will be put on the road this year–
  the BMW i4 even three months earlier than originally planned.<br />
  <br />In the coming years, all-electric versions of the high-volume
  BMW 5 Series and the BMW X1 will follow. In addition, there will be an
  all-electric BMW 7 Series as well as the successor to the MINI
  Countryman and other models. As early as 2023, the BMW Group will have
  at least one all-electric model on the road in around 90 percent of
  its current market segments.<br />
  <br />By 2025, the BMW Group will increase sales of all-electric
  models by an average of significantly more than 50 percent per year –
  more than ten times more than in 2020. In total, the company will have
  delivered around two million all-electric vehicles to customers by the
  end of 2025.<br />
  <br />Based on current market expectations, the BMW Group is planning
  that by 2030 at least 50 percent of its global sales will consist of
  all-electric vehicles. In total, the company will bring about ten
  million all-electric vehicles onto the road over the approximately
  next ten years. This also means that the BMW Group is strategically on
  target of achieving the EU's ambitious CO2 reduction targets in 2025
  and 2030.<br />
  <br />
  <strong>The BMW Group commitment to IPCEI.<br /></strong>Within the
  framework of the two battery IPCEI (Important Projects of Common
  European Interest), the BMW Group is developing highly innovative,
  sustainable, function-optimized and cost-effective battery cells as a
  key element of a European cell and battery value chain.<br />
  <br />The Federal Ministry of Economics and the Bavarian State
  Ministry for Economic Affairs, Regional Development and Energy,
  support the project within the framework of the European funding
  process IPCEI.<br />
  <br />Federal Minister Altmaier: "With the joint European
  projects, we have successfully built up the battery value chain in
  Germany and Europe and secured sustainable jobs. We support BMW in two
  concrete projects in the field of battery technology. Both projects
  are central to the further expansion of electromobility in Germany."<br />
  <br />Bavaria's Minister of Economic Affairs Hubert Aiwanger:
  "The development of battery cells is an ideal fit for Bavaria's
  automotive industry and tech-industry as a whole. Bavaria is
  supporting this IPCEI project from BMW with co-financing in order to
  secure added value in a central high-tech field with great future
  potential. Because electromobility is becoming increasingly important,
  we have to produce the battery cells needed here in Germany,
  preferably in Bavaria. Our aim must be to participate economically in
  this climate-friendly technology and to make Europe more independent
  of suppliers from third countries."<br />
  <br />Following the development of a next generation of lithium-ion
  cells as well as an innovative battery module and battery system
  concept in the first IPCEI, the focus of BMW's work in the second
  IPCEI is on the development of the next generation of lithium-ion
  cells, the development and optimization of process technologies as
  well as the construction of a prototype production plant for
  innovative battery modules and systems.<br />
  <br />The BMW Group is also focusing on the recycling and the
  recyclability of battery materials, with the main aim of achieving a
  fully cyclable battery. <br />
  <br />Through the research and validation of future technologies such
  as solid-state batteries (so-called
  "All-Solid-State-Battery", ASSB), the company not only
  strengthens its own competence, but also the industrial location
  Germany. The BMW Group sees ASSB technology as a game changer in the
  automotive field.<br />
  <br />Following the holistic approach of a closed innovation and
  development cycle, BMW will develop innovative products from the areas
  of battery cell as well as battery modules and systems with a focus on
  improved functionality and a significantly improved cost structure.
  The recycling and the usability of the batteries after their
  automotive use are also taken into account.<br />
  <br />The BMW Group is more involved in the research, development and
  industrialization of battery value chains in Germany than any other
  vehicle manufacturer. The research results achieved by the BMW Group
  and the partners involved in the IPCEI project strengthen the
  development of an integrated European battery value chain. In
  addition, various concepts for solid-state batteries are being
  researched together with European R&D partners and the most
  promising prototype is being implemented. In doing so, the company is
  paving the way for successful battery cell development and production
  in Europe.  <br />
  <br /></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Events,Press Release,Research &amp; Development,Drive Technologies,Mobility of the future]]></category>
            <pubDate>Mon, 19 Apr 2021 13:30:00 +0200</pubDate>
            <pp:lastModified>Mon, 19 Apr 2021 11:30:00 +0000</pp:lastModified>
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                        <title>A glimpse of the first ever all-electric BMW i4 at the BMW Group Annual Conference.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/a-glimpse-of-the-first-ever-all-electric-bmw-i4-at-the-bmw-group-annual-conference-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/a-glimpse-of-the-first-ever-all-electric-bmw-i4-at-the-bmw-group-annual-conference-en-ie/</guid><pp:caseid>801579</pp:caseid><pp:summary><![CDATA[At today’s BMW Group Annual Conference the upcoming BMW i4 was revealed.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>At today’s BMW Group Annual Conference the
  upcoming BMW i4 was revealed. “With its sporty looks, best in class
  driving dynamics and zero local emissions, the BMW i4 is a true BMW.
  It makes the heart of the BMW brand now beat fully electric,” said
  Pieter Nota, member of the Board of Management of BMW AG responsible
  for Customer, Brands, Sales.</p>
<p>The BMW i4 is a fully electric 4 door Gran Coupé and will enter the
  market during the course of 2021, including a BMW M Performance model.
  Its refined balance of BMW typical sportiness, comfort and sustainable
  performance are unique in its segment.</p>
<p>The BMW i4 model line will be available in different versions
  covering ranges of up to 590km (WLTP) and up to 300 miles (EPA). With
  a power output of up to 390kW / 530HP the BMW i4 can accelerate from
  <br />zero to 100km/h in around 4 seconds.</p>
<p> </p>
<p>First pictures, sketches, footage and video can be found attached to
  this media information.</p>
<p> </p>
<p>Full details on the BMW i4 will be released over the next weeks.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[BMW i,Press Release,Research &amp; Development,Drive Technologies,G26,i4,Product,BMW]]></category>
            <pubDate>Wed, 17 Mar 2021 09:40:00 +0100</pubDate>
            <pp:lastModified>Wed, 17 Mar 2021 08:40:00 +0000</pp:lastModified>
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                        <title>BMW announces BMW Digital Key Plus with Ultra-Wideband technology coming to the BMW iX.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-announces-bmw-digital-key-plus-with-ultra-wideband-technology-coming-to-the-bmw-ix-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-announces-bmw-digital-key-plus-with-ultra-wideband-technology-coming-to-the-bmw-ix-en-ie/</guid><pp:caseid>801556</pp:caseid><pp:summary><![CDATA[BMW Digital Key Plus offers customers a convenient and secure keyless access system.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the IE market.<br />
    <br /></strong>
  <strong>Munich.</strong> As one of the pioneers in the use of a
  smartphone as a digital vehicle key since 2018, BMW is pressing ahead
  with the development and popularisation of its BMW Digital Key
  feature, which is available to iPhone users today. In line with this
  goal, the premium car manufacturer will introduce the BMW Digital Key
  Plus, a convenient and secure way to unlock and start your car without
  taking your iPhone out of your bag or pocket. This latest incarnation
  of the service is based on Ultra-Wideband (UWB) technology, the
  technology found on the U1 chip of iPhone. The BMW Digital Key Plus
  feature will be first launched with the all-electric BMW iX for iPhone. </p>
<p>
  <strong>
    <br />Ultra-Wideband technology for enhanced convenience and
  security.</strong> <br />The new, additional features enabled by the
  BMW Digital Key Plus are based on Ultra-Wideband technology. This is a
  short-range, high-bandwidth digital radio technology that is
  characterized by an exceptionally precise localization with the
  greatest possible security. UWB’s precision also ensures that relay
  attacks, where the radio signal is jammed or intercepted, are not
  possible. Apple and BMW have been working closely with the Car
  Connectivity Consortium (CCC) to establish the Digital Key
  specification 3.0 for UWB, providing a global standard for the
  automotive industry.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Infotainment &amp; Entertainment,ConnectedDrive]]></category>
            <pubDate>Wed, 13 Jan 2021 14:55:00 +0100</pubDate>
            <pp:lastModified>Wed, 13 Jan 2021 13:55:00 +0000</pp:lastModified>
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                        <title>The first-ever BMW iX3</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/the-first-ever-bmw-ix3-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/the-first-ever-bmw-ix3-en-ie/</guid><pp:caseid>801549</pp:caseid><pp:summary><![CDATA[•New fifth-generation BMW eDrive technology. Power density of the electric drive system increased by 30 per cent over the BMW Group’s existing fully electric vehicles. Electric range of up to 458km(WLTP) •Maximum output of 286 hp and peak torque of 295 lb-ft. Acceleration from 0 to 100 kmph in 6.8 seconds.•BMW Group’s first model to be produced for export at the Shenyang manufacturing facility in China.•IE market launch in summer 2021.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>The first fully electric-powered BMW X model has broken cover. The
  BMW iX3 <em>(WLTP combined test cycle: 0.0 l/100 km; electric power
    consumption combined: 19.5 – 18.5 kWh/100 km; CO2 emissions
    combined: 0 g/km)</em> combines emissions-free travel, dynamic
  handling and performance with the comfort, functionality and
  spaciousness that customers would expect of a BMW Sports Activity
  Vehicle (SAV). The iX3 sees the BMW Group pressing ahead with its
  electrified model offensive set out in its NUMBER ONE > NEXT
  corporate strategy. The technological expertise amassed in the
  development of BMW i models is now coming to the fore in a
  fully-electric model from the core BMW brand.</p>
<p> </p>
<p>The BMW X3 will be the brand’s first model to be available with a
  pure-electric drive system, a plug-in hybrid system or highly
  efficient petrol and diesel engines. This embodies the BMW Group
  “Power of Choice” strategic approach, with the company supporting the
  broad spread of customer requirements and statutory regulations around
  the world.</p>
<p>The new BMW iX3 is the result of many years of development work in
  the electric mobility field. The advances achieved since the market
  launch of the BMW i3 in 2013 now culminate in the company’s
  fifth-generation eDrive technology which comprises of a highly
  efficient electric motor, optimised energy density high-voltage
  battery and a high charging capacity. Thanks to the BMW Group’s
  longstanding investment in electric mobility, the use of
  disproportionately large batteries, which have a negative effect on
  vehicle weight, driving dynamics and electric power consumption, has
  been avoided in the development of this vehicle.</p>
<p> </p>
<p>
  <strong>IE Launch in 2021.</strong></p>
<p>The new BMW iX3 will launch with an exclusive Premier edition for the
  IE market in summer next year. Pricing and standard specification
  details will be revealed in autumn 2020, with pre-ordering opening at
  the same time.</p>
<p>
  <strong> </strong></p>
<p>The iX3 will be launched in some worldwide markets later this year.
  It will be the brand’s first model to be built for export at the
  Shenyang plant in China, which is operated by the joint venture BMW
  Brilliance Automotive.</p>
<p> </p>
<p>
  <strong>Fifth-generation BMW eDrive technology.</strong></p>
<p>The premiere of the new iX3 marks the introduction of BMW Group’s
  fifth generation eDrive technology. Combining the latest electric
  motor, power electronics, charging technology and high-voltage
  battery, the fifth-generation system demonstrates clear progress in
  its performance characteristics, electric power consumption and range.
  These components, developed in-house by BMW Group, will also be fitted
  in the BMW iNEXT and BMW i4 models from 2021.</p>
<p> </p>
<p>The new BMW iX3 has been designed for the current requirements of the
  electric vehicle market and with future advances in mind. BMW eDrive
  technology provides an outstanding basis for economically sustainable
  applications in volume production models.</p>
<p> </p>
<p>The introduction of iX3 is well timed, with the enduring appeal of
  SAV models and rising worldwide demand for all-electric premium cars.</p>
<p> </p>
<p>
  <strong>Highly integrated drive system technology.</strong></p>
<p>The highly integrated drive system technology at the heart of the new
  BMW iX3 plays a particularly important role in optimising efficiency
  and power development. The electric motor, transmission and power
  electronics are now arranged together in a single housing. The
  electric motor in the new BMW iX3 works according to the principle of
  a current-excited synchronous motor, without the use of magnets. This
  design eliminates the use of rare earth materials of the motor.</p>
<p> </p>
<p>The power density of the electric motor in the iX3 is 30 per cent
  greater than that of existing fully-electric vehicles within the BMW
  Group portfolio. The motor is up to 93 per cent efficient, compared
  with under 40 per cent for combustion engines. The new drive system
  unit generates maximum output of 286 hp and peak torque of 295 lb-ft
  which, unlike with many other electric motors, is sustained at high
  revs. The new BMW iX3 sprints from 0 to 100 kmph in 6.8 seconds,
  putting it in the same territory as the conventionally powered BMW X3
  xDrive30i. Top speed is electronically limited to 180 kmph. Sending
  power to the rear wheels creates a characteristic BMW driving
  experience with outstanding traction ensured thanks to the
  standard-fit ARB technology (actuator contiguous wheel slip limitation).</p>
<p> </p>
<p>Cutting-edge battery-cell technology plays a headline role in the
  latest development stage of high-voltage batteries. The storage
  capacity of the battery has been substantially increased, relative to
  the installation space required and its weight. The gravimetric energy
  density of the 188 prismatic cells in the new BMW iX3 is around    20
  per cent higher than that of the battery cells used by the BMW Group
  in its fully-electric vehicles up to now. A gross energy content of 80
  kWh – of which 74 kWh is utilised – and the high efficiency of the
  drive systems allow the new BMW iX3 to offer a range of up to 458
  kilometres (WLTP test cycle).</p>
<p> </p>
<p>Another technical highlight making its debut in iX3 thanks to BMW
  Group’s fifth-generation eDrive technology is the innovative new
  charging unit, which sends power to both the 400V battery and the 12V
  on-board power supply. When charging using alternating current, it
  enables both single-phase and three-phase charging at up to 11 kW.
  Plugging the vehicle into a direct current rapid-charging station
  opens the door to charging outputs of up to 150 kW, meaning the
  high-voltage battery can be charged from 0 to 80 per cent of its full
  capacity in 34 minutes. Drivers can inject the power required to add
  100 kilometres to the car’s driving range (in the WLTP cycle) in just
  10 minutes.</p>
<p> </p>
<p>
  <strong>Optimised efficiency enhances capability over long distances.</strong></p>
<p>The outstanding efficiency of its electric motor and its high
  charging capacity give the new BMW iX3 exceptional long-distance
  capability. On a trip, a BMW iX3 would need to make fewer charging
  stops than a comparable electric vehicle whose efficiency is
  compromised by the presence of larger and heavier high-voltage
  batteries. And the iX3 stops would be shorter.</p>
<p> </p>
<p>Adaptive recuperation enhances efficiency and driving comfort during
  a journey. The intensity of the Brake Energy Regeneration is adapted
  to the road situation using data from the navigation system and the
  driver assistance system sensors. For example, when approaching a
  junction or a vehicle on the road ahead, recuperation is fully
  utilised. On the open road, the coasting function is activated
  whenever the driver takes their foot off the accelerator. As an
  alternative to adaptive recuperation, in driving position D the driver
  can choose a high, medium or low Brake Energy Regeneration setting.
  Engaging driving position B provides the signature one-pedal feeling
  of BMW Group’s electric vehicles thanks to particularly strong recuperation.</p>
<p> </p>
<p>An enhanced heat pump included as standard on the BMW iX3 underscores
  the efficiency-oriented approach taken to the vehicle’s development.</p>
<p> </p>
<p>
  <strong> </strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>Sporty handling and supreme traction.</strong></p>
<p>The latest-generation high-voltage battery has a particularly slim
  construction. Positioned low down in the underbody, it has been
  integrated into the SAV’s flexible vehicle architecture. This lowers
  the car’s centre of gravity by around 7.5 centimetres compared with
  its conventionally powered BMW X3 siblings, noticeably enhancing
  lateral dynamics. Among the bespoke elements of the iX3’s chassis
  construction is a rear axle subframe, which provides the required
  space for the drive system unit. The standard adaptive suspension
  includes electronically controlled dampers, with characteristics that
  adapt to the road surface at any given time. This enables carefully
  judged optimisation of the car’s ride comfort and dynamics. The
  alternative Adaptive M suspension is tuned to deliver an even sportier
  damper response.</p>
<p> </p>
<p>The instant power development of the electric motor and
  chassis-specific tuning infuse the new BMW iX3 with sporty, agile
  driving attributes. The innovative ARB traction system, introduced in
  the BMW i3, and a high level of directional stability ensure good
  traction in adverse weather conditions and on loose ground for a
  Sports Activity Vehicle with a single-driven axle.</p>
<p> </p>
<p>
  <strong>Trailblazing: Digital services and outstanding environmental credentials.</strong></p>
<p>BMW assumed a leading role in driving forward electric mobility when
  it unveiled innovative solutions for charging at home or on the move
  alongside the introduction of BMW i3 in 2013. This trend continues
  with the BMW iX3, which includes a newly developed Flexible Fast
  Charger cable which can be hooked up to both standard domestic and
  industrial sockets using optional adapters.</p>
<p> </p>
<p>Recharging at home is further enhanced with a personal Wallbox.
  Available through our partner, Smart solutions are also possible to
  monitor energy usage and cost, as well as keeping a historic record of
  home-charging energy expenditure, making it very convenient for
  company car users.</p>
<p> </p>
<p>The new cloud-based BMW Maps navigation system enables route and
  arrival times to be calculated with even greater speed and precision.</p>
<p>Services already familiar from the BMW i3, such as navigation with
  range display on the map and detailed information on public charging
  stations – covering everything from address, availability and
  connector type through to charging rate and Chargepoint Operator – are
  now joined by additional functionality that can be accessed from the
  car. This capability includes navigation planning with recommendations
  for charging stops, information on points of interest near public
  charging stations and the ability to filter search results by
  fast-charging points.</p>
<p> </p>
<p>The exceptionally efficient drive system, extensive use of secondary
  raw materials in the manufacture of aluminium castings and
  thermoplastics, absence of rare earths and across-the-board use of
  green electricity in production, including the cells for the
  high-voltage battery, are all contributory factors in the impressive
  CO2 assessment for the new BMW iX3. During the customer use phase, the
  iX3 outperforms the diesel-powered BMW X3 xDrive 20d by more than 30
  per cent when drawing on average European electricity sources or
  roughly 60 per cent when powered by green electricity.</p>
<p> </p>
<p>
  <strong>Proportions and versatility of an SAV, innovative aerodynamic wheels.</strong></p>
<p>The exterior design of the new BMW iX3 displays the typical
  proportions of a Sports Activity Vehicle, which means it provides a
  visual showcase for the robust premium character and all-round talents
  espoused by BMW X models. Model-specific design features optimise the
  car’s aerodynamic properties at the same time as lending visual
  expression to its sustainability-focused drive concept. The front
  apron and BMW kidney grille have a largely enclosed design, while the
  rear end has also been sculpted with a view to reducing air resistance.</p>
<p> </p>
<p>Innovative, aerodynamically designed light-alloy wheels help to
  control the flow of air around the vehicle. The aerodynamic wheels
  making their debut on the new BMW iX3 reduce its drag coefficient by
  around 5 per cent over an equivalent vehicle with conventional
  light-alloy wheels. This is achieved with the help of sophisticated
  inserts in the V-spoke base wheel whose surfaces keep the air flowing
  smoothly. The resulting improvement in efficiency adds around 10
  kilometres to the range of the new BMW iX3 (WLTP test cycle).</p>
<p>This combines with aerodynamic enhancements to the underbody’s rear
  diffuser and chassis strut area, as well as with the air flap control
  system, to give the all-electric SAV a drag coefficient (Cd) of 0.29.</p>
<p> </p>
<p>
  <strong>Premium ambience and BMW IconicSounds Electric in the interior.</strong></p>
<p>Understated blue accents for both the exterior and interior of the new</p>
<p>BMW iX3 allude to the presence of its electric drive system. The
  clearly structured controls, high-quality materials and stylish
  surfaces combine to create the premium interior ambience associated
  with BMW SAV models. The versatility of the iX3 is confirmed by
  spaciousness on a par with that of conventionally powered BMW X3
  variants. Thanks to the 40 : 20 : 40 split/folding rear seat backrest,
  boot capacity can be increased from 510 to a maximum of 1,560 litres.</p>
<p> </p>
<p>The debut of BMW IconicSounds Electric in the BMW iX3 provides
  acoustic feedback to enrich the electric driving experience by lending
  it added emotional depth. Load changes are signalled by a smoothly
  modulated sound, and recuperation during overrun and braking is
  accompanied by a gently filtered acoustic response, meaning that every</p>
<p>driving state is accompanied by a matching sound pattern. A newly
  introduced short sound composition, which is the result of a
  collaboration between Hans Zimmer and BMW sound designer Renzo Vitale,
  can be heard when the Start/Stop button is pressed. The drive sound is
  an original work by BMW’s sound designers and acoustic engineers.
  Drive soundtracks from the collaboration with Hans Zimmer will be
  available in electrified BMW models at a later date.</p>
<p> </p>
<p>
  <strong>BMW Operating System 7 and BMW Intelligent Personal Assistant.</strong></p>
<p>The BMW iX3 is equipped with the latest generation BMW Operating
  System 7, which allows for every line of software code in the car to
  be updated over the air in the future.</p>
<p> </p>
<p>The standard-fit BMW Live Cockpit Professional offers a fully-digital
  screen grouping comprising a high-resolution 12.3 inch instrument
  cluster behind the steering wheel and a 10.25-inch Central Control Display. </p>
<p>The enhanced intuitive multimodal interaction allows the driver to
  take their pick of control interface for the situation at hand:
  Control Display touchscreen, iDrive Controller, multifunction buttons
  on the steering wheel, voice control or BMW gesture control.</p>
<p> </p>
<p>The latest version of the BMW Intelligent Personal Assistant takes
  the connection between driver and car to a new level in the new BMW
  iX3. Activated by a spoken prompt (for example “Hey BMW”) or at the
  touch of a button, this digital companion acquires new capabilities
  all the time. The system helps the driver, learns their preferences
  and is familiar with their favoured settings – e.g. for the seat
  heating or the places they drive to frequently using the navigation
  system (“Take me home”).</p>
<p> </p>
<p>
  <strong>Smartphone integration with Apple CarPlay and Android Auto.</strong></p>
<p>BMW Live Cockpit Professional comes with optimised smartphone
  integration; in addition to Apple CarPlay, the new iX3 is also
  compatible with Android Auto. The latter enables customers to access
  digital services such as Google Assistant, Google Maps, music
  streaming services like Spotify and Amazon Music, and the WhatsApp
  messaging service.</p>
<p> </p>
<p>
  <strong>Full IE specification and pricing will be announced in autumn
    2020. </strong></p>
<p> </p>
<p>
  <strong>ENDS</strong></p>
<p> </p>
<p>
  <strong>
    <br />
    <br /></strong></p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises 31 production and assembly
  facilities in 15 countries; the company has a global sales network in
  more than 140 countries.</p>
<p> </p>
<p>In 2019, the BMW Group sold over 2.5 million passenger vehicles and
  more than 175,000 motorcycles worldwide. The profit before tax in the
  financial year 2019 was € 7.118 billion on revenues amounting to
  € 104.210 billion. As of 31 December 2019, the BMW Group had a
  workforce of 126,016 employees.</p>
<p> </p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p>
  <span style="text-decoration: underline;"> </span></p>
<p>
  <span style="text-decoration: underline;"> </span></p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a><br />
  <a href="http://www.press.bmwgroup.ie/">www.press.bmwgroup.ie</a></p>
<p>
  <span style="text-decoration: underline;">@ </span>
  <a href="https://www.facebook.com/BMW.Ireland/">BMW Ireland Facebook</a></p>
<p>
  <span style="text-decoration: underline;">@ </span>
  <a href="https://twitter.com/BMWireland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">BMW
    Ireland Twitter</a></p>
<p>
  <span style="text-decoration: underline;">@ </span>
  <a href="https://www.instagram.com/bmwireland/">BMW Ireland Instagram</a></p>
<p>
  <span style="text-decoration: underline;">@ </span>
  <a href="https://www.linkedin.com/company/bmw-group-ireland">BMW
    Ireland LinkedIn</a></p>
<p>
  <span style="text-decoration: underline;">@ </span>
  <a href="https://www.youtube.com/channel/UCjqFLXS3jZP6sz46uIYIGoA">BMW
    Ireland YouTube</a></p>
<p>
  <span style="text-decoration: underline;"> </span></p>
<p>
  <strong>For further information, please contact:</strong></p>
<p>Aisling Brogan | Corporate Communications & Events Manager | 086
  014 6474 | <span style="text-decoration: underline;">aisling.brogan@bmw.ie</span></p>
<p>
  <span style="text-decoration: underline;"> </span></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Kit,Research &amp; Development,Drive Technologies,Mobility of the future,Efficient Dynamics,G08,iX3,Product,BMW]]></category>
            <pubDate>Tue, 14 Jul 2020 10:15:00 +0200</pubDate>
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                        <title>Preparations for BMW iX3 start of production proceeding according to plan</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/preparations-for-bmw-ix3-start-of-production-proceeding-according-to-plan-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/preparations-for-bmw-ix3-start-of-production-proceeding-according-to-plan-en-ie/</guid><pp:caseid>801561</pp:caseid><pp:summary><![CDATA[+++ Homologation tests successfully concluded +++ First pure electric model from BMW core brand will be produced on schedule in China for global market starting in late summer +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the IE market.</strong></p>
<p>
  <strong>Munich/Shenyang.</strong> The BMW Group is systematically
  pursuing its electrification strategy and will release the new BMW iX3
  onto the market by the end of 2020. Standard production of the BMW
  core brand’s first pure electric model will get underway at the BMW
  Brilliance Automotive joint venture (BBA) in China in late summer as
  planned: BBA Plant Dadong will produce the first Sports Activity
  Vehicle (SAV) with a pure electric drive train for the global market.
  The first of these electric vehicles will be delivered to customers by
  the end of the year.</p>
<p>The testing required for homologation of the new BMW iX3 has now been
  successfully completed and the results submitted to the regulatory
  authorities in key automotive markets. “This is the first time we have
  completed the entire homologation process for a fully electric model
  in China and Europe at the same time. The staff on our testing team
  mastered this unique challenge with tremendous dedication and
  efficiency,” said Arno Keller, head of Development BMW iX3. More than
  340 hours of testing, including over 7700 kilometres of test drives,
  had to be completed within four weeks. </p>
<p>Preparations for production of the BMW iX3 were stepped up in
  Shenyang in parallel. BBA has been building BMW iX3 pre-production
  vehicles at Plant Dadong in Shenyang since the middle of last year.
  The 200th pre-production model recently came off the assembly line and
  test drives on Chinese roads began – allowing development and test
  engineers to make final adjustments.</p>
<p>“We are right on schedule with our BMW iX3 pre-production vehicles
  and will launch standard production in late summer, using
  state-of-the-art technologies such as custom installation of the new
  high-voltage battery and artificial intelligence for monitoring
  parts,” explained Robert Küssel, BBA Plant Director Dadong. “We are
  also producing the fully-electric BMW iX3 and the BMW X3 with
  combustion engine on the same production line. This enables us to
  achieve high efficiency and flexibility in production,” Küssel continued.</p>
<p>With the new BMW iX3, the BMW Group is adding another fully-electric
  vehicle to its portfolio that will not only tap into new customer
  groups, but also arrives on the market at a time when demand for
  electric vehicles is expanding significantly. The electric car is
  based on the globally successful BMW X3 and combines the versatility
  and robust functionality of a premium mid-size Sports Activity Vehicle
  with ground-breaking drive technology for locally emission-free
  driving pleasure. The BMW X3 is the brand’s first model available with
  both conventional petrol and diesel engines, a plug-in hybrid system
  or a pure electric drive train. This “Power of Choice” approach allows
  the company to respond to the different needs and wants of its
  customers worldwide and maximise its impact in reducing global CO2 emissions.</p>
<p>The BMW iX3 already comes with fifth-generation BMW eDrive
  technology, including a drive unit with the electric engine, power
  electronics and transmission highly integrated into a central housing.
  This significantly reduces the installation space and mass of the
  drive technology relative to output and offers added flexibility for
  installing new electric powertrain components in different vehicle
  derivatives. A further highlight is the electric motor, which no
  longer requires the use of rare earths and ensures the BMW Group is
  not depend on their availability.</p>
<p>The fifth-generation electric drive train also includes new and more
  powerful high-voltage batteries. Thanks to their scalable, modular
  design, these can be used flexibly in the respective vehicle
  architecture and at the respective production locations.</p>
<p>With a range of around 440 kilometres in the WLTP test cycle
  (preliminary data), the BMW iX3 paves the way for BMW eDrive
  technology, which will also be used in BMW i4 and BMW iNEXT models
  from 2021 on.</p>
<p> </p>
<p>
  <strong>Ends</strong></p>
<p>
  <strong>
    <br />The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises 31 production and assembly
  facilities in 15 countries; the company has a global sales network in
  more than 140 countries.</p>
<p>In 2019, the BMW Group sold over 2.5 million passenger vehicles and
  more than 175,000 motorcycles worldwide. The profit before tax in the
  financial year 2019 was € 7.118 billion on revenues amounting to
  € 104.210 billion. As of 31 December 2019, the BMW Group had a
  workforce of 126,016 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a><br />Facebook:
    <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a><br />Twitter:
    <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a><br />YouTube:
    <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a><br />Instagram:
    <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a><br />LinkedIn:
    <a href="https://www.linkedin.com/company/bmwgroup/">https://www.linkedin.com/company/bmwgroup/</a></p>
<p>
  <br />
  <strong>For further information please contact:</strong></p>
<p>Aisling Brogan |</p>
<p>Corporate Communications & Events Manager |</p>
<p>086 014 6474 I aisling.brogan@bmw.ie</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,Efficient Dynamics,Locations,Production Plants,Production,G08,iX3,Industry 4.0,Product,BMW]]></category>
            <pubDate>Tue, 09 Jun 2020 10:00:00 +0200</pubDate>
            <pp:lastModified>Tue, 09 Jun 2020 08:00:00 +0000</pp:lastModified>
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                        <title>The new BMW X1 xDrive25e to be launched – followed by the BMW X2 xDrive25e.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/the-new-bmw-x1-xdrive25e-to-be-launched---followed-by-the-bmw-x2-xdrive25e/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/the-new-bmw-x1-xdrive25e-to-be-launched---followed-by-the-bmw-x2-xdrive25e/</guid><pp:caseid>801571</pp:caseid><pp:summary><![CDATA[BMW Group is expands Electric Hybrid offering with the new BMW X1 xDrive 25e and BMW X2 xDrive e25e. With the very latest high-voltage battery cell technology, the new BMW X1 xDrive25e and the new BMW X2 xDrive25e possess generous reserves of electrical energy enabling an electrically powered range of between 54 and 57 kilometres* in the BMW X1 xDrive25e, 55 and 57 kms* in the new BMW X2 xDrive25e. Prices for the BMW X1 25e start from OTR at €50,055.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>The BMW Group is committed to electrified technology, and thanks to
  recent advances in battery cell technology, BMW plug-in hybrid models
  are extending the capabilities of locally emissions-free driving –
  both in the city and beyond. With the introduction of the new BMW X1
  xDrive25e and the new BMW X2 xDrive25e, both taking full advantage of
  the latest-generation lithium-ion battery technology, BMW customers
  now have even more choice in the premium compact segment.</p>
<p> </p>

  
    
      
    
      <table border="1" cellpadding="0" cellspacing="0" width="20%"><tr><td valign="top" width="95"><p> </p></td><td valign="top" width="44"><p>Peak Power (hp)</p></td><td valign="top" width="48"><p>Peak Torque (Nm)</p></td><td valign="top" width="77"><p>Acceleration (0-100km/h)</p></td><td valign="top" width="47"><p>Top Speed (km/h)</p></td><td valign="top" width="57"><p>CO2 emissions (g/km)*</p></td><td valign="top" width="76"><p>Fuel Consumption*
        (l/100km)</p></td><td valign="top" width="66"><p>Electric-only
          range (kms)</p></td><td valign="top" width="88"><p>OTR<br />Price</p></td></tr><tr><td valign="top" width="95"><p>BMW X1 xDrive25e</p></td><td valign="top" width="44"><p>220</p></td><td valign="top" width="48"><p>385</p></td><td valign="top" width="77"><p>6.9</p></td><td valign="top" width="47"><p>192</p></td><td valign="top" width="57"><p>48-43</p></td><td valign="top" width="76"><p>2.1
          to 1.9</p></td><td valign="top" width="66"><p>57</p></td><td valign="top" width="88"><p>€50,055</p></td></tr></table>
<p> </p>
<p>*Pricing of the X2 xDrive25e to follow later in 2020.</p>
<p> </p>
<p>A highly efficient electric drive and a latest-generation lithium-ion
  battery enable an electrically powered range of up to 57 kilometres*
  in the two new plug-in hybrid models. With average fuel consumption of
  2.1 to 1.9 litres per 100 kilometres* and CO2 emissions between 48 and
  43 grams per kilometre* for the BMW X1 xDrive25e and 2.1 to 1.9 litres
  per 100 kilometres* and between 47 and 43 grams per kilometre* for the
  BMW X2 xDrive25e, both models set a benchmark within their competitive
  fields. The hybrid specific all-wheel drive system delivers fast and
  precise distribution of power between the front and rear wheels,
  ensuring a high level of driving agility.</p>
<p> </p>
<p>The plug-in hybrid system of the new BMW X1 xDrive 25e and the new
  BMW X2 xDrive25e consists of a 1.5 litre 3-cylinder petrol engine with
  BMW TwinPower Turbo Technology and an electric drive specially
  developed for this model, derived from the BMW Group eDrive modular
  technology. The petrol engine mobilises a peak output of 125hp and a
  maximum torque of 220 Newton metres. It transfers its power to a
  6-speed Steptronic transmission and drives the front wheels. The
  electric motor generates an output of 95 hp and delivers 165 Nm of
  torque to the rear wheels via a single-speed transmission. This makes
  for a hybrid specific all-wheel drive, which gives both models a
  unique level of agility in their class. The electric motor’s highly
  responsive power delivery provides maximum torque spontaneously from
  standstill, enables the driver to react extremely quickly to changing
  driving conditions. In addition, the position of the electric motor
  above the rear axle contributes to the balanced axle load
  distribution. The intelligently controlled interaction between the two
  power units provide maximum driving stability, ride comfort and
  dynamic response.</p>
<p> </p>
<p>Together the combustion engine and electric motor produce a system
  output of 220 hp. The maximum system torque of both drive units is 385
  Nm. The new BMW X1 xDrive25e accelerates from 0 to 100km/h in 6.9
  seconds, whilst the BMW X2 xDrive25e does the same in 6.8 seconds. In
  addition, the electric boost provided by the drive system ensures
  additional safety reserves and intense sporty flair when required. The
  top speed of the new BMW X1 xDrive25e is 190 km/h, and 192km/h for the
  BMW X2 xDrive25e.</p>
<p> </p>
<p>With the very latest high-voltage battery cell technology, the new
  BMW X1 xDrive25e and the new BMW X2 xDrive25e possess generous
  reserves of electrical energy enabling the driver to conduct most of
  their everyday travel locally emissions-free. The latest-generation
  lithium-ion battery has a gross energy content of 10 kWh. This allows
  for an electrically powered range of between 54 and 57 kilometres* in
  the BMW X1 xDrive25e (between 55 and 57 kilometres* in the new BMW X2
  xDrive25e). The high-voltage battery can be charged at conventional
  household sockets using the standard-equipment charging cable. An
  empty battery can be fully charged in around five hours in this way.
  It only takes 3.8 hours for the battery to reach 80 percent of its
  total capacity. Using a BMW i Wallbox, the relevant charging operation
  from 0 to 100 percent takes less than 3.2 hours. 80 percent of total
  capacity is already reached after 2.4 hours. The charging socket is
  located under a separate flap on the front left side wall of the car.</p>
<p> </p>
<p>The driver can use the eDrive button on the centre console to
  influence the drive system’s operating mode. In the AUTO eDRIVE
  standard setting, the intelligent drive system ensures optimum
  interaction between the two power units in all driving situations.
  Navigation data is also used to manage the plug-in hybrid system to
  increase the efficiency as well as driving pleasure. When navigation
  guidance is activated, the anticipatory energy management can also
  take into account the route profile for controlling the drive system.
  The MAX eDrive mode can be activated for maximum use of the electric
  drive. In this mode, the new BMW X1 xDrive25e and the new BMW X2
  xDrive25e reach a top speed of 135km/h. In addition there is also the
  SAVE BATTERY mode. It enables the driver to maintain the charging
  state of the high-voltage battery while driving or to increase it by
  means of recuperation. Using this mode, battery capacity can be saved
  for later use, for example when arriving at your destination in purely
  electric mode. In the new BMW X1 xDrive25e and the new BMW X2
  xDrive25e, the driver can use the driving experience switch to
  activate the COMFORT, SPORT and ECO PRO modes in order to influence
  the drive and suspension functions as well as to change the behaviour
  of the electrically powered comfort systems - the driving experience
  switch can be used independent of the drive mode.</p>
<p> </p>
<p>The new BMW X1 xDrive25e and the new BMW X2 xDrive25e feature
  acoustic pedestrian protection as standard. When driving electrically
  at speeds of up to 30km/h, an unmistakable sound designed specifically
  for electrified BMW models is generated to alert other road users to
  the approaching car without impairing the acoustic comfort of the
  vehicle occupants.</p>
<p>
  <br />The standard equipment of the two compact BMW X models with
  plug-in hybrid drive also includes 17-inch light alloy wheels, 2-zone
  automatic air conditioning as well as auxiliary air conditioning. The
  interior can be pre-conditioned remotely via BMW Connected using a
  smartphone. The new BMW X1 xDrive25e is available in Sport Line, xLine
  and M Sport for the Irish market. Virtually all options available on
  the conventionally powered BMW X1 are available for the plug-in hybrid models.</p>
<p> </p>
<p>The positioning of the high-voltage battery underneath the rear seats
  not only leads to a very low centre of gravity, which optimises the
  agility of the BMW X1 xDrive25 and the new BMW X2 xDrive25e. In the
  new BMW X1 xDrive25e luggage compartment capacity is 450 litres, with
  a standard split of 40: 20: 40, and folding backrests enable the
  capacity to be increased to 1,470 litres. A trailer tow hitch with
  detachable ballhead is optionally available for the new BMW X1
  xDrive25e, with a maximum trailer load of 750 kilograms.</p>
<p> </p>
<p>With the extension of the range in the premium compact segment the
  BMW Group’s model offensive is gaining further momentum in the area of
  plug-in hybrid models. The current selection comprises the MINI
  Countryman Plug-in Hybrid, the BMW 225xe Active Tourer, BMW 3 Series,
  BMW 5 Series, BMW 7 Series, BMW X3 xDrive30e and BMW X5 xDrive45e.</p>
<p>As a pioneer in electric mobility BMW intends to have more than one
  million vehicles with electrified drive on the road by the end of
  2021. By 2021, 25 percent of the vehicles sold by the BMW Group in
  Europe will feature an electric drive. By 2025 this figure is
  scheduled to reach 33 percent and 50 percent by 2030. The BMW Group
  plans to extend their portfolio to 25 electrified vehicles by 2023.</p>
<p>Ends</p>
<p>The BMW Group</p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises 31 production and assembly
  facilities in 15 countries; the company has a global sales network in
  more than 140 countries.</p>
<p>In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
  more than 165,000 motorcycles worldwide. The profit before tax in the
  financial year 2018 was € 9.815 billion on revenues amounting to
  € 97.480 billion. As of 31 December 2018, the BMW Group had a
  workforce of 134,682 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p> </p>
<p>For more information contact:</p>
<p>Laura Condron | 0860477549 | <span style="text-decoration: underline;">laura.condron@bmw.ie</span>
  <br />
  <br /></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,F39,X2,Research &amp; Development,Drive Technologies,X2 xDrive25e,F48 LCI,F45 LCI,F48,F49,X1,X1 xDrive25e,Product,BMW]]></category>
            <pubDate>Thu, 09 Jan 2020 09:00:00 +0100</pubDate>
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                        <title>BMW Group forges ahead with e-mobility and secures long-term battery cell needs – total order volume of more than 10 billion euros awarded</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-group-forges-ahead-with-e-mobility-and-secures-long-term-battery-cell-needs---total-order-volume-of-more-than-10-billion-euros-awarded/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-group-forges-ahead-with-e-mobility-and-secures-long-term-battery-cell-needs---total-order-volume-of-more-than-10-billion-euros-awarded/</guid><pp:caseid>801512</pp:caseid><pp:summary><![CDATA[CATL order volume increased to 7.3 billion euros +++ Long-term supply contract with Samsung SDI worth 2.9 billion euros +++ Delivery of battery cells for fifth-generation electric drive trains from 2021 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich / Seoul.</strong> The BMW Group is forging ahead with
  electromobility and deepening its existing business relationships with
  battery cell manufacturers CATL (Contemporary Amperex Technology Co.
  Limited) and Samsung SDI.</p>
<p> </p>
<p>The original CATL order volume of four billion euros announced in
  mid-2018 will now be increased to 7.3 billion euros (contract duration
  from 2020 to 2031), with 4.5 billion euros for the BMW Group and 2.8
  billion euros for the Chinese production site of the BMW Brilliance
  Automotive Ltd. (BBA) joint venture in Shenyang. The BMW Group is the
  first customer of the CATL battery cell plant currently under
  construction in Erfurt, Germany. “We strongly supported and played an
  active part in establishing CATL in Germany,” said Dr. Andreas Wendt,
  member of the Board of Management of BMW AG responsible for Purchasing
  and Supplier Network.</p>
<p> </p>
<p>The BMW Group has also signed a long-term supply contract for its
  fifth-generation electric drive trains with its second battery cell
  supplier, Samsung SDI. The contract, with value of 2.9 billion euros,
  extends from 2021 to 2031. “In this way, we are securing our long-term
  battery cell needs. Every cell generation is awarded in global
  competition to the leading manufacturer from both a technology and a
  business perspective. This ensures we always have access to the best
  possible cell technology,” Wendt announced at a supplier event today
  in Seoul, South Korea.</p>
<p> </p>
<p>The BMW Group will source the cobalt needed as a key raw material for
  cell production directly from mines in Australia and Morocco and make
  it available to CATL and Samsung SDI. The same applies to lithium,
  which the BMW Group will also source directly from mines, including
  from Australia. This gives the company full transparency over where
  both raw materials come from. Compliance with environmental standards
  and respect for human rights have the highest priority. The BMW
  Group's fifth-generation electric drive trains from 2021 on will also
  be produced entirely without using rare earths. “This means we will no
  longer be dependent on their availability,” explained Wendt.</p>
<p> </p>
<p>
  <strong>Extensive in-house expertise in battery cell
  technology<br /></strong>The BMW Group possesses extensive in-house
  expertise throughout the entire value chain for battery cell
  technology. In-house battery production takes place at BMW Group
  Plants Dingolfing (Germany) and Spartanburg (USA), and at the BBA
  plant in Shenyang (China). The BMW Group has also localised battery
  production in Thailand and is working with the Dräxlmaier Group in
  this area.</p>
<p> </p>
<p>On 14 November, the company opened its Battery Cell Competence Centre
  in Munich. The aim of the competence centre is to advance battery cell
  technology and introduce it into production processes. The company
  invested a total of 200 million euros in the location, which is set to
  create up to 200 jobs. The production of battery cell prototypes makes
  it possible to analyse and fully understand cell value creation
  processes. “Whether we then produce the cells ourselves at a later
  date, will largely depend on how the supplier market develops,”
  according to Wendt.</p>
<p> </p>
<p>The BMW Group has formed a joint technology consortium with Swedish
  battery manufacturer Northvolt and Umicore, a Belgian developer of
  battery materials, for the purpose of developing the cell technology
  crucial to electromobility. The cooperation will focus on creating a
  complete, sustainable value chain for battery cells in Europe,
  extending from development and production all the way to recycling.
  Recycling of battery components plays a decisive role in closing the
  materials cycle as far as possible and maximising reuse of raw
  materials as demand for battery cells grows.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW Group is a pioneer in electromobility – 25 electrified
    models by 2023</strong></p>
<p>By 2023, the BMW Group will have 25 electrified models in its
  line-up. The basis for this is created by flexible vehicle
  architectures for fully-electric vehicles, plug-in hybrids and models
  with combustion engines that enable the company to respond quickly to
  changing conditions. More than half of the 25 models will be fully
  electric. The BMW Group will double its sales of electrified vehicles
  between 2019 and 2021. The company expects to see a steep growth curve
  up to 2025: Global sales of electrified vehicles should increase by an
  average of over 30 percent every year. In Europe, the company is also
  following an ambitious growth logic: The aim is to increase the
  percentage of electrified vehicles in the new vehicle fleet to a
  quarter in 2021 and to a third in 2025; by 2030, they should account
  for half of sales volumes.</p>
<p> </p>
<p>As an e-mobility pioneer, the BMW Group is already a leading supplier
  of electrified vehicles. By the end of 2019, the company aims to have
  more than half a million vehicles with fully-electric or plug-in
  hybrid drive trains on the roads. Within two years, the BMW Group will
  offer five fully-electric series-production vehicles: Alongside the
  BMW i3*, with more than 160,000 units built to date, this year will
  see the start of production of the fully-electric MINI* at Plant
  Oxford. This will be followed in 2020 by the fully-electric BMW iX3
  from Shenyang (China) and, in 2021, by the BMW iNEXT, which will be
  produced in Dingolfing and the BMW i4 from Plant Munich.</p>
<p> </p>
<p> </p>
<p>Please contact us if you have any questions:</p>
<p> </p>
<p>
  <strong>Corporate Communications</strong></p>
<p> </p>
<p>Saskia Eßbauer, Corporate Communications</p>
<p>
  <span style="text-decoration: underline;">Saskia.Essbauer@bmw.de</span>,
  Telephone: <span>
    <span style="">+49 89 382 18364</span></span></p>
<p> </p>
<p>Mathias Schmidt, Head of Corporate and Culture Communications</p>
<p>
  <span style="text-decoration: underline;">Mathias.M.Schmidt@bmwgroup.com</span>,
  Telephone: <span>
    <span style="">+49 89 382 24544</span></span></p>
<p> </p>
<p>Internet: <a href="http://www.press.bmw.de/">https://newsroom.bmwgroup.com/global/en</a></p>
<p>Email: <span style="text-decoration: underline;">presse@bmwgroup.com</span></p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises 31 production and assembly
  facilities in 15 countries; the company has a global sales network in
  more than 140 countries.</p>
<p>In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
  more than 165,000 motorcycles worldwide. The profit before tax in the
  financial year 2018 was € 9.815 billion on revenues amounting to
  € 97.480 billion. As of 31 December 2018, the BMW Group had a
  workforce of 134,682 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>LinkedIn: <a href="https://www.linkedin.com/company/bmwgroup/">https://www.linkedin.com/company/bmwgroup/</a></p>
<p>LinkedIn: <a href="https://www.linkedin.com/company/bmwgroup/">https://www.linkedin.com/company/bmwgroup/</a></p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>
  <strong>BMW i3 </strong>(120 Ah)<strong>:</strong> fuel consumption
  combined: 0.0 l/100 km; power consumption combined 13.1 kWh/100 km;
  CO2 emissions combined 0 g/km</p>
<p>
  <strong>BMW i3s </strong>(120 Ah)<strong>: </strong>fuel consumption
  combined: 0.0 l/100 km; power consumption combined
  14.6-14.0 kWh/100 km; CO2 emissions combined 0 g/km</p>
<p>
  <strong>MINI Cooper SE: </strong>fuel consumption combined:
  0.0 l/100 km, power consumption combined 16.8-14.8 kWh/100 km, CO2
  emissions combined: 0 g/km</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Saskia Graser<br>Tel: +49-941-770-2014<br>E-mail: <a href="mailto:saskia.graser@bmw.de">saskia.graser@bmw.de</a></div></div></div>]]></description><category><![CDATA[Press Release,Sales &amp; Finance,Research &amp; Development,Drive Technologies]]></category>
            <pubDate>Thu, 21 Nov 2019 08:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 21 Nov 2019 07:00:00 +0000</pp:lastModified>
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                        <title>The new BMW i4: the future of hallmark brand driving pleasure.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/the-new-bmw-i4-the-future-of-hallmark-brand-driving-pleasure-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/the-new-bmw-i4-the-future-of-hallmark-brand-driving-pleasure-en-ie/</guid><pp:caseid>801513</pp:caseid><pp:summary><![CDATA[Fifth-generation BMW eDrive to be introduced for the first time in the BMW iX3 in 2020 and will also be used in the BMW iNEXT and the BMW i4 in 2021 – Advanced battery cell technology enables sporty performance and a range of around 600 kilometres in the BMW i4.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptations have been made to
    cater for the Irish market</strong>.</p>
<p> </p>
<p>
  <strong>Munich.</strong> The heart of the BMW brand beats in the
  premium segment of the mid-range category. Along with the BMW 4 Series
  Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it
  is the BMW 3 Series that brings out the qualities that are key to
  hallmark brand driving pleasure in a particularly concentrated form.
  Now BMW is transferring the brand's characteristic core features to
  the age of electric mobility – the central purpose in developing the
  BMW i4. The BMW Group's first purely electrically powered model for
  the premium mid-range combines driving dynamics, sporty and elegant
  design, premium quality and the spacious comfort and functionality of
  a four-door Gran Coupé with locally emissions-free mobility. This
  heralds a new era of driving pleasure.</p>
<p>The future of electric mobility will be shaped by fifth-generation
  BMW eDrive technology, for which the BMW iX3 – to be produced from
  2020 onwards – will act as a pioneer, followed by the BMW iNEXT and
  the BMW i4. With fifth-generation BMW eDrive technology, which also
  includes the latest innovations in the field of battery cells, the BMW
  i4 sets new standards in sporty performance, achieving a range of some
  600 kilometres.</p>
<p>The development of the BMW i4 is part of a comprehensive product
  offensive by the BMW Group in the field of models with electrified
  drive. The company currently has the biggest range of all-electric and
  plug-in hybrid models within the competitive field. By 2023, the BMW
  Group will have 25 models with electrified drive in its program. With
  a model portfolio that includes efficient combustion engines as well
  as modern plug-in hybrid and purely electric drive, the BMW Group as a
  globally operating company is taking into account the varying
  requirements and preferences of its customers in different regions of
  the world. Irrespective of the type of drive selected, all current and
  future models feature hallmark brand driving pleasure as part of their
  specific characteristics.</p>
<p>
  <strong>Fifth-generation BMW eDrive technology for optimised dynamics,
    efficiency and range.</strong></p>
<p>The drive technology of the BMW i4 sets new standards in terms of
  power density, efficiency and range in locally emissions-free driving.
  The electric motor, power electronics, charging unit and high-voltage
  battery have been entirely newly developed. Together they form the BMW
  eDrive technology of the fifth generation, with which the BMW Group
  has made further significant advancements in the field of electrified
  drive. From 2020 onwards, fifth-generation BMW eDrive technology will
  be introduced first in the BMW iX3 and then in the BMW iNEXT and BMW
  i4. The electric motor developed for the BMW i4 delivers a maximum
  output of around 390 kW/530 hp, reaching the level of a V8 engine in
  current BMW models fitted with a combustion engine. Its spontaneous
  power delivery gives the BMW i4 outstanding performance
  characteristics and exceptionally high efficiency.</p>
<p>The fifth generation of BMW eDrive also includes a newly designed
  high-voltage battery featuring the latest battery cell technology. The
  design of the high-voltage battery developed for the BMW i4 is
  characterised by its extremely flat design and optimised energy
  density. With a weight of some 550 kilograms, it has an energy content
  of around 80 kWh. This gives the BMW i4 a range of approximately 600 kilometres.</p>
<p>
  <strong>Gran Coupé with characteristic design and performance features.</strong></p>
<p>The all-electric BMW i4 will be produced from 2021 onwards and
  subsequently launched on the global automotive markets. The new model
  will be manufactured at the company's main plant in Munich, where
  other vehicles produced include the BMW 3 Series Sedan with
  conventional combustion engine and plug-in hybrid drive, the BMW 3
  Series Touring with conventional drive and from summer 2020 also with
  plug-in hybrid drive, the BMW 4 Series Coupé and the BMW M4 Coupé
  (fuel consumption combined: 10.0 – 9.3 l/100 km; combined
  CO<sub>2</sub> emissions: 227 – 213 g/km). In addition to the sporty,
  elegant design that is typical of a 4-door coupé of the brand, the BMW
  i4 is characterised by impressive performance features. The BMW i
  brand's first Gran Coupé accelerates from zero to 100 km/h in around
  4.0 seconds, achieving a top speed of more than 200 km/h.</p>
<p>A flexible vehicle architecture, the flat, low-positioned
  high-voltage battery and the compact drive technology create a high
  degree of freedom in realising a model-specific design. The BMW i4
  combines the characteristic proportions of a 4-door coupé with the
  typical design features of a BMW i model. Dynamically stretched lines
  and a precise surface design go hand in hand with aerodynamically
  optimised exterior features as well as sustainability accentuations
  that are specific to BMW i. High entry and exit comfort for the rear
  passengers and a spacious, variable interior ensure high suitability
  for both day-to-day trips and long-distance travel. As such, the BMW
  i4 can be clearly identified as a BMW Gran Coupé – and equally clearly
  as an electrically powered vehicle.</p>
<p>
  <strong>Modular, flexible drive and battery storage technology.</strong></p>
<p>The electric drive component of the BMW i4, its charging unit and
  high-voltage battery are all developed in-house by the BMW Group.
  Production is carried out in-house or according to BMW Group
  specifications. Here, the experience gained from development of the
  previous generations of BMW eDrive technology is consistently tapped
  into with the aim of optimising all components on an ongoing basis.</p>
<p>The BMW Group's comprehensive expertise in the field of electrified
  drive systems forms the basis for a scalable modular system whose
  components can be integrated into different vehicle concepts with
  great flexibility. Fifth-generation BMW eDrive technology comprises a
  highly integrated drive system in which the electric motor,
  transmission and power electronics are accommodated in a single
  housing. This drive system is compatible with all vehicle concepts and
  will be available for different models in a range of output levels.
  The highly integrated design of the system allows a significant
  increase in power density as well as a reduction in weight and
  manufacturing effort. Production of future-generation electric motors
  will no longer require materials categorised as rare earths.</p>
<p>The next generation charging unit is characterised by a uniform
  package suitable for all future vehicle architectures. It can be used
  in plug-in hybrid models as well as in purely electrically powered
  vehicles and is designed for a charging capacity of up to 150 kW. This
  allows the high-voltage battery of the BMW i4 to be charged to around
  80 per cent of its full energy content in around 35 minutes. This
  results in a charging time of around six minutes for a range of 100 kilometres.</p>
<p>In the field of high-voltage batteries, too, the advancements
  introduced with the fifth generation of BMW eDrive technology are
  based on the BMW Group's in-depth expertise and years of experience.
  The company has an exceptionally high level of know-how both in the
  field of battery cell technology and in the manufacture of
  model-specific high-voltage batteries. This lays the foundation for
  continuous optimisation of the batteries – both in future plug-in
  hybrid models and in purely electrically powered vehicles. The BMW
  Group has been manufacturing modules and model-specific high-voltage
  batteries for vehicles with electrified drive systems since 2013. An
  independently developed modular system with a flexible arrangement of
  the modules enables integration of batteries developed in-house into
  various vehicle concepts. Consistent ongoing development work is
  dedicated to optimising the basic characteristics of the battery cells
  as well as the structure of the modules and their arrangement in the
  respective model-specific storage unit. For example, the batteries
  used in the BMW i4 and other future electric vehicles have a higher
  number of cells per module, a reduced number of components, a more
  compact design and increased flexibility with regard to their geometry.</p>
<p>With the establishment of the Battery Cell Competence Centre in
  Munich, the BMW Group has further expanded its research and
  development expertise in this area, which is crucial to the future of
  electromobility. The focus is on fundamental research in areas where
  there is an impact on customer-related factors such as energy density,
  accessible peak output, service life, safety, charging
  characteristics, response at different temperatures and manufacturing
  costs. At the new Battery Cell Competence Centre, research is being
  conducted in particular into the potential for further optimisation of
  cell chemistry and cell design. The selection and composition of
  materials for the anode, cathode, electrolyte and separator as well as
  the format of the battery cells made of these materials will have a
  key impact on the quality of high-voltage batteries used in future
  models with electrified propulsion.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Research &amp; Development,Drive Technologies,Mobility of the future,Efficient Dynamics]]></category>
            <pubDate>Mon, 18 Nov 2019 06:00:00 +0100</pubDate>
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                        <title>The all-new BMW X5</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/the-all-new-bmw-x5-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/the-all-new-bmw-x5-en-ie/</guid><pp:caseid>801532</pp:caseid><pp:summary><![CDATA[• Fresh, modern design redefines the X family aesthetic. • Superior refinement and technology from all-new interior. • TwinPower and M Performance engines deliver dynamism and efficiency. • Active chassis system for variable ride height and adjustable dynamics. • On sale in the Ireland from June 2018, prices start from €94,325 OTR.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>BMW is once again setting the standard for the Sports Activity
  Vehicle with the new fourth-generation X5. Combining an elegant and
  strong design with supreme on- and off-road ability, the new X5 has an
  even greater blend of premium luxury performance and comfort. It’s a
  winning formula with previous generations selling in excess of 2.2
  million examples since the first X5 launched in 1999.</p>
<p> </p>
<p>Available to order now in Ireland, the all-new X5 demonstrates the
  latest BMW advances in technology, design and safety, with the highest
  level of autonomous capability yet seen on a BMW X model. A choice of
  TwinPower and M Performance petrol and diesel engines are matched to a
  new eight-speed Steptronic gearbox and the latest version of xDrive
  for maximum comfort, capability and performance.</p>
<p> </p>
<p>
  <strong>Design.</strong></p>
<p>The latest X5 retains the hallmark proportions of an SAV, but the
  pared-back design language – clean surfacing and precise lines
  providing elegant poise and muscular authority – is new. With a
  wheelbase 42mm longer than its predecessor, an increase in vehicle
  length of 36mm, an extra 66mm of width and a 19mm increase in height,
  the new BMW X5 has both an imposing appearance and generous levels of
  space for passengers and their luggage.</p>
<p> </p>
<p> </p>
<p>Distinctive design features mark out the xLine and M Sport model
  variants of the new X5. The xLine model adds kidney grille bars in
  aluminium matt, roof rails and side window surrounds in satin
  Aluminium, plus other accents in Pearl-effect Chrome. M Sport
  specification, meanwhile, sees the wheel arch trim, bumper trim, rear
  underguard and side skirts painted in body colour, plus extra-large
  air intakes at the front end, aluminium matt kidney grille bars. The
  roof rails, side window surrounds and other trim elements in
  high-gloss black flag up the dynamic potential of the SAV.</p>
<p> </p>
<p>The new BMW X5 comes as standard with 19-inch light-alloy wheels on
  the xLine model, 20-inch M star-spoke light-alloy wheels on the M
  Sport model and 22-inch V-spoke alloy wheels on the M Performance
  model.  Further variants in 20 to 22-inch formats are available as
  options.  <a name="_Toc20941"></a></p>
<p>
  <a name="_Toc20942"></a><br />
  <strong>Powertrain and driving experience. </strong>
  <br /> There will be one petrol and two diesel units available from
  the latest generation of engines. The BMW X5 M50d is powered by a
  six-cylinder in-line diesel engine with a quartet of turbochargers,
  with a six-cylinder inline unit in the BMW X5 xDrive40i and BMW X5
  xDrive30d. All engines channel their power through an eight-speed
  Steptronic transmission, while BMW xDrive intelligent all-wheel drive
  is on hand to ensure that power is translated into secure progress –
  on or off road.<br />
  <br /> The BMW TwinPower Turbo technology package for the petrol
  engines comprises turbochargers, High Precision Injection, VALVETRONIC
  fully variable valve timing and Double-VANOS variable camshaft timing.
  On the diesel side, the raft of technological measures at work
  includes turbochargers and common-rail direct injection with piezo
  injectors. The result is instantaneous pulling power and sporty
  performance credentials with exemplary fuel consumption and emissions.
  All model variants comply with the requirements of the EU6d-TEMP
  emissions standard. The system of emission control for the petrol
  engines includes a gasoline particulate filter, while the diesel
  models boast BMW BluePerformance technology comprising a particulate
  filter, an oxidation catalyst, a NOx adsorption catalyst and an SCR
  catalyst with AdBlue injection.</p>
<p>The power unit fitted in the new BMW X5 xDrive40i enjoys free-revving
  ability and eager response. The 3.0-litre unit employs a twin-scroll
  turbocharger and direct petrol injection technology with a maximum
  pressure of 350 bar. The straight-six generates its maximum output of
  340hp, while the peak torque of 450Nm is available. The new BMW X5
  xDrive40i completes the zero to 100km sprint in just 5.5 seconds. Fuel
  consumption averages 33.2mpg and CO<sub>2</sub> emissions are 193g/km.</p>
<p>
  <strong> </strong></p>
<p>The performance of the new BMW X5 M50d is provided by the potent
  engine at work under its bonnet. From its 3.0-litre displacement the
  BMW M Performance model’s six-cylinder in-line unit delivers a peak
  output of 400hp and generates maximum torque of 760Nm.</p>
<p> </p>
<p>These figures are possible thanks to a multi-stage turbocharging
  system composed of two high-pressure and two low-pressure
  turbochargers delivering over 450Nm of torque. In normal driving
  situations, both low-pressure turbochargers and one of the two
  high-pressure units are permanently active. The second high-pressure
  turbocharger only joins in when the engine speed tops 2,500rpm. Under
  hard acceleration from idle, flaps are adjusted so the pair of
  low-pressure turbochargers can be swiftly bypassed, thereby generating
  maximum charge pressure with even less delay. To boost the
  turbocharging system’s efficiency, exhaust gas recirculation is
  employed for both the high-pressure and low-pressure stages and the
  common-rail direct injection system capable of generating pressures in
  excess of 2,500 bar. The new BMW X5 M50d darts to 100km/h from rest in
  5.2 seconds yet it succeeds in posting a combined fuel consumption of
  41.5mpg and CO<sub>2</sub> emissions of 179g/km.<br />
  <br /> The new BMW X5 xDrive30d is also powered by a straight-six
  diesel engine, this time with displacement of 3.0 litres and featuring
  a single turbocharger with variable inlet geometry. The common-rail
  direct injection system propels fuel into the combustion chambers at
  up to 2,500 bar. Maximum output of 265hp, while offering 620Nm of
  torque.  Capable of reaching the 100km/h mark from rest in 6.5
  seconds, the new X5 xDrive30d returns combined fuel consumption of
  just  470mpg, equating to CO<sub>2</sub> emissions of 158g/km*.</p>

  
    
      
    
      
    
      
    
      <table border="1" cellpadding="0" cellspacing="0" width="20%"><tr><td valign="top" width="104"><p>Model</p></td><td valign="top" width="47"><p>Power<br /> (hp)</p></td><td valign="top" width="66"><p>Torque (Nm)</p></td><td valign="top" width="66"><p>0 – 100km (Seconds)</p></td><td valign="top" width="76"><p>Top Speed (km)</p></td><td valign="top" width="66"><p>Combined (mpg)</p></td><td valign="top" width="94"><p>CO2 Emissions (g/km)</p></td><td valign="top" width="76"><p>From<br /> (OTR)</p></td></tr><tr><td valign="top" width="104"><p>X5 xDrive40i xLine</p></td><td valign="top" width="47"><p>340</p></td><td valign="top" width="66"><p>450</p></td><td valign="top" width="66"><p>5.5</p></td><td valign="top" width="76"><p>243</p></td><td valign="top" width="66"><p>33.2</p></td><td valign="top" width="94"><p>193</p></td><td valign="top" width="76"><p>€104,875</p></td></tr><tr><td valign="top" width="104"><p>X5 xDrive30d xLine</p></td><td valign="top" width="47"><p>265</p></td><td valign="top" width="66"><p>620</p></td><td valign="top" width="66"><p>6.5</p></td><td valign="top" width="76"><p>230</p></td><td valign="top" width="66"><p>47.1</p></td><td valign="top" width="94"><p>158</p></td><td valign="top" width="76"><p>€94,325</p></td></tr><tr><td valign="top" width="104"><p>X5 M50d</p></td><td valign="top" width="47"><p>400</p></td><td valign="top" width="66"><p>760</p></td><td valign="top" width="66"><p>5.2</p></td><td valign="top" width="76"><p>250</p></td><td valign="top" width="66"><p>41.5</p></td><td valign="top" width="94"><p>179</p></td><td valign="top" width="76"><p>€121,445</p></td></tr></table>
<p>*Electronically limited</p>
<p>** All figures are provisional</p>
<p> </p>
<p>All of the engines available for the new BMW X5 come with a new,
  improved version of the eight-speed Steptronic transmission, whose
  wider ratio spread and new control electronics help to increase the
  powertrain’s overall efficiency. New torsion dampers reduce rotational
  irregularities and converter slip for superior shift comfort, while
  optimised hydraulic control enables even sportier gear shifts.</p>
<p>
  <strong>
    <br /> Efficiency-enhanced xDrive all-wheel drive. 
  <br /></strong>The task of maximising traction, agility and
  directional stability in the new BMW X5 falls to the latest generation
  of the BMW xDrive intelligent all-wheel-drive system, which is now
  able to split drive torque between the front and rear wheels with even
  greater precision and speed on demand. <strong>
    <br />
    <br /></strong>The new xDrive system also offers a rear-biased
  set-up for those occasions when the driver adopts a particularly
  dynamic approach. The electronically controlled rear differential lock
  (available on M Performance models and/or in conjunction with the
  Off-Road package) gives the handling an even sportier edge. Governed
  by the Driving Stability Control (DSC) system, the locking function
  for the rear differential improves traction and power transmission
  when driving over loose ground or on road surfaces offering differing
  levels of grip for the left-rear and right-rear wheels. The locking
  effect is produced by means of an electric motor and allows as much as
  1,500Nm of drive torque to be redirected from the faster-turning wheel
  to the slower-turning wheel.</p>
<p>
  <strong>New chassis systems.  </strong></p>
<p>The design principle underpinning the chassis – based on a
  double-wishbone front axle and a five-link rear axle – is complemented
  by the standard Dynamic Damper Control system, whose electronically
  controlled dampers sharpen the car’s handling dynamics at the same
  time as increasing ride and suspension comfort. The driver can select
  from two performance maps for a more comfort-oriented or sportier
  driving style, using the Driving Experience Control switch. Standard
  specification for the new BMW X5 M50d includes model-specific
  kinematics and elastokinematics for the wheel suspension, individual
  spring and damper tuning, plus 22-inch M light-alloy wheels. This
  bespoke configuration increases the BMW M Performance model’s agility
  and steering precision, enables faster cornering and optimises its
  transitional responses. </p>
<p> </p>
<p>An array of chassis systems available in a BMW X model make it
  possible to boost the off-road performance, sportiness or comfort of
  the new BMW X5. Adaptive M suspension Professional with active roll
  stabilisation and Integral Active Steering endows the car with
  exceptionally agile and dynamic driving qualities. The roll
  stabilisation system employs electric swivel motors to enable
  remarkably swift and precise compensation of body roll under dynamic
  cornering. Integral Active Steering (also available as an individual
  option) is also operated electromechanically. By turning the rear
  wheels in either the same direction as the front wheels or the
  opposite direction – depending on the vehicle speed – it optimises
  cornering agility, ensures effortless lane changes and helps the
  vehicle to dart through city traffic.</p>
<p> </p>
<p>The two-axle air suspension system is standard on both the BMW X5
  xDrive30d and X5 xDrive40i models. It is controlled individually for
  each wheel using an electrically driven compressor with pressure
  reservoir, enabling it to balance out an unevenly loaded vehicle.
  Working in tandem with the Dynamic Stability Control (DSC) system, the
  vehicle load registered by its sensors can be factored into braking
  calculations. When the SPORT driving mode is engaged or the vehicle’s
  speed exceeds 18km/h the ride height is automatically lowered by 20mm.
  The driver can also adjust the body’s ground clearance for off-road
  driving, for example by pushing a button in the cockpit. It can be
  raised in two stages to a maximum of 40mm above the standard setting.
  Another button in the luggage compartment activates a loading mode
  that lowers the vehicle by 40mm. The desired vehicle ride height can
  even be set with the engine switched off and the optional BMW Display
  Key can also be used to access this function.</p>
<p> </p>
<p>Customers can also specify an Off-Road package. Offered for the first
  time in a BMW X model, the package includes underguard elements at the
  front and rear of the vehicle, along with the two-axle air suspension
  and electronically controlled rear differential lock. The driver can
  activate the ideal settings for off-roading including the vehicle’s
  ride height, the xDrive system, the accelerator response, the
  transmission control, and the DSC system’s corrective inputs in
  preparation for driving on a range of surfaces, such as sand, rock,
  gravel or snow.  <a name="_Toc20943"></a>Available for all model
  variants apart from the BMW X5 M50d.</p>
<p> </p>
<p>
  <strong>Interior and equipment.  </strong>
  <br /> The fully-digital instrument cluster and the Control Display
  share the same graphics and design, with the centre console hosting
  the Controller, the newly designed transmission selector lever and all
  other driving-related controls. A similarly new-look control panel for
  the heating and air conditioning is also on hand and the light
  functions in the new X5 are likewise operated using buttons. <br />
  <br /> The carefully selected materials in the interior include the
  new Vernasca leather variant for the standard leather upholstery. Like
  the optional BMW Individual extended Merino leather trim, it is
  available in four colours. The new BMW X5 is fitted as standard with
  electrically adjustable and heated sports seats.  Customers can also
  specify optional multifunctional front comfort seats, including
  massage function and seat ventilation  within the Comfort/Comfort Plus packages.</p>
<p>
  <br /> M Sport models also includes an M sports steering wheel, BMW
  Individual headliner in Anthracite, M-specific pedals, driver’s
  footrest and piping on the seats, plus exclusive interior trim strips
  in Aluminium Tetragon.</p>
<p>
  <strong> </strong></p>
<p>Other new features on board the BMW X5 include the four-zone air
  conditioning system and the panoramic glass roof, whose clear surface
  is 30 per cent larger than on the outgoing car. The Panorama glass
  roof Sky Lounge, meanwhile, provides LED light spread evenly across
  the glass surface to illuminate more than 15,000 graphic patterns and
  generate a display reminiscent of a starlit sky. The colour scheme of
  this atmospheric light show can be adapted as desired. The optional
  ambient lighting includes the Welcome Light Carpet – which illuminates
  the entry area to the car when the doors are unlocked or opened – and
  Dynamic Interior Light, which emits pulsating light signals in
  pre-defined situations: they are activated in the lining of a door or
  doors opened while the engine is running and in the instrument panel
  when a phone call is incoming. </p>
<p> </p>
<p>The Ambient Air package provides air ionisation and infuses the
  interior with eight individually selectable scents, and a luxurious
  audio experience is offered by the Bowers & Wilkins Diamond
  Surround Sound System with 20 speakers and 1,500-watt output (expected
  to be available from 12/2018).</p>
<p> </p>
<p>The optional Rear-seat entertainment Professional system comprises a
  pair of 10.2-inch full-HD touchscreen displays, a Blu-ray-compatible
  DVD player, two USB ports, an HDMI socket and two headphone jacks. The
  rear-seat passengers can use both their own media sources and those
  available in the front compartment. A navigation map and BMW
  ConnectedDrive services can also be accessed in the rear seats.</p>
<p> </p>
<p>The new BMW X5 can now also be specified with thermo-cupholders
  foremost in the centre console which can be kept cool or warm, while
  the optional CraftedClarity glass application for selected controls
  bring an all-new flourish to the interior of the X5. This exclusive
  design feature has been developed for the transmission selector lever,
  the Controller, the start/stop button and the volume control button
  for the audio system. </p>
<p> </p>
<p>As well as increased levels of comfort and exclusivity, the new BMW
  X5 now also offers enhanced functionality. Folding down the 40 : 20 :
  40 split rear seat backrest increases boot capacity from 645 litres to
  a maximum of 1,860 litres. The new BMW X5 also has a two-section
  tailgate for ease of loading. If the optional Comfort Access is
  specified, both sections can be opened and closed automatically and
  hands-free. In addition the boot cover now lowers electrically into
  the load compartment floor</p>
<p> </p>
<p>If the optional third row of seats is specified customers may also
  order the rear seats with electric fore-and-aft adjustment. A control
  panel in the boot can be used to slide the second-row seats forwards
  or backwards and fold down the backrests of the second and third rows. <br />
  <br />
  <strong>Driver assistance systems: Another significant step towards
    automated driving</strong>. <br /> Available as an option, the new
  Driving Assistant Professional package comprises Active Cruise Control
  (ACC) with Stop & Go function, which is capable of braking the
  vehicle to a standstill and sending it on its way again automatically.
  For greater convenience in stop-start traffic, the period between
  stopping and automatically moving off has been extended up to 30
  seconds. Speed restrictions identified by the Speed Limit Info system
  with No Passing Info display can be incorporated into the automatic
  cruise control system with variations of up to 15km/h.  This pack also
  contains the Steering and lane control assistant including Traffic Jam
  Assist as well as the Lane Keeping Assistant with active side
  collision protection. The Lane Change Assistant can be used on
  motorways and dual carriageways when the Steering and lane control
  assistant is active. Holding the direction indicator in the required
  direction is all it takes<br /> to initiate a lane change. Another
  component of the system is the evasion aid, which can help avoid
  collisions with vehicles or pedestrians suddenly appearing in the
  driver’s path. As soon as an evasive manoeuvre corresponding to such a
  scenario is detected, the system assists the driver with steering
  inputs to direct the vehicle into a clear adjacent lane. Other
  constituents of this pack includes:</p>
<ul>
  <li>Lane change warning</li>
  <li>Crossing Traffic Warning rear</li>
  <li>Rear-end collision warning</li>
  <li>
    <p>Speed Limit Information incl. no passing info and preview</p>
    <p>The Parking Assistant is another standard feature within in the
      new BMW X5. It enables automatic selection and use of parallel
      parking spaces. These parking spaces are detected by ultrasonic
      sensors as the vehicle passes them. The Parking Assistant function
      is activated at the touch of a button on the centre console. The
      system then takes care of the acceleration, braking, steering and
      gear changes necessary to manoeuvre into the space.  Parking
      assist also includes Reversing Assistant - a further illustration
      of BMW’s ongoing progress towards automated driving</p>
    <p> </p>
    <p>This function offers a level of assistance – for leaving a
      parking space or manoeuvring in a confined area – currently
      unmatched by other vehicles. The Reversing Assistant controls the
      steering to manoeuvre the vehicle along a path recently negotiated
      forwards. This system makes reversing for a distance of up to 50
      metres a simple task in the new BMW X5. The driver just has to
      operate the accelerator and brakes and monitor the surrounding
      area. The steering movements made during the vehicle’s last
      forward manoeuvre are stored by the system and retained, even for
      longer periods. This means the Reversing Assistant can be used to
      manoeuvre the new BMW X5 backwards out of a parking position that
      it drove into forwards the preceding day.</p>
    <p> </p>
    <p>The driver enjoys ideal all-round visibility, thanks to both the
      rear-view camera and the Top View, Panorama View and 3D View
      functions of Parking Assistant Plus, which create a 360-degree
      image of the vehicle and its surroundings in the Control Display.
      In addition, drivers can use the Remote 3D View feature to access
      a three-dimensional live image of their vehicle and surroundings
      on a smartphone. </p></li></ul>
<h2>
  <a name="_Toc20944"></a>BMW Connected and ConnectedDrive:
  Cutting-edge, digital and seamlessly integrated into modern life.</h2>
<p>The BMW Live Cockpit Professional in the new BMW X5 combines a new
  display and control concept and the ultimate in connectivity to create
  a superb all-round package. The latest-generation display and control
  concept comprises a high-resolution instrument cluster behind the
  steering wheel with a 12.3-inch screen and a Control Display also
  measuring 12.3 inches across. </p>
<p> </p>
<p>The system runs the latest BMW Operating System 7.0, and has a
  cutting-edge, fully digital design. The new graphics display in the
  instrument cluster now leaves enough room for a part-view of the
  navigation map. The main menu in the Control Display is now spread
  over up to ten pages, each showing two to four tiles with live
  content. The intuitive multimodal interface has also been further
  improved and allows the choice of touch control using the Control
  Display, the familiar iDrive Touch Controller, controls on the
  steering wheel, voice control or BMW gesture control. Also included in
  BMW Live Cockpit Professional are an adaptive navigation system, a
  hard-drive-based multimedia system with 20GB of memory and two USB
  ports, plus Bluetooth and WiFi interfaces.</p>
<p> </p>
<p>For the first time, a selection of digital services will also be
  combined together available under the guise of the Connected Package
  Professional. This package offered as standard on all BMW X5 models
  increases the levels of connectivity and makes it easier for customers
  to take best advantage of digital services available on their car. The
  Connected Package Professional includes Remote Services, Concierge
  Services and Real Time Traffic Information and so much more. The
  package provides a subscription for three years on all included
  services – with the exception of Apple CarPlay which is included for
  the first 12 months. Customers can also continue to download the
  various digital services individually and retrospectively via the
  ConnectedDrive Store.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW Connected: digital services for individual mobility. </strong>
  <br /> BMW Connected is the digital and personal mobility assistant
  for BMW drivers and not just in the car; BMW Connected is an
  all-embracing concept designed to seamlessly connect the driver and
  their smartphone with their vehicle. <br />
  <br /> At the heart of it all is the Open Mobility Cloud, which allows
  the personal mobility assistant to interface the car with the
  customer’s digital devices. These could include an iPhone and Apple
  Watch, smartphones and smartwatches running the Android operating
  system, Alexa-compatible smart devices and Google Home.</p>
<p>
  <strong>Always up to date thanks to Remote Software Upgrade. </strong></p>
<p>The Remote Software Upgrade feature keeps the vehicle up to date with
  the latest software. All updates can be loaded over the air and
  upgrades can be loaded onto a smartphone via the BMW Connected app
  when connected to a domestic WiFi network or imported directly via the
  BMW’s built-in SIM card, which happens automatically for important
  vehicle upgrades. The Remote Software Upgrade facility therefore
  maximises flexibility while keeping BMW vehicles in tune with the
  latest technological developments.</p>
<p> </p>
<p>
  <strong>Mobile office: Microsoft Office 365 with Skype for Business.
  <br /></strong>The integration of Microsoft Office 365 turns the new
  BMW X5 into a mobile office. Users of a Business Essential or Business
  Premium account with Exchange function are thereby able to safely
  access their email account from their car and easily manage
  appointments and contacts, so there is absolutely no need for them to
  use their smartphone while driving. Drivers can have emails read out
  to them and are able to use voice commands to dictate and send new
  messages while on the move. In addition, calendar appointments can be
  confirmed, cancelled or transferred straight to the navigation system,
  as can contact addresses. Microsoft Office 365 users have also been
  able to use Skype for Business from Microsoft in their car since
  autumn 2017.</p>
<p> </p>
<p> </p>
<p>
  <strong>Ends</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>The BMW Group</strong></p>
<p>
  <strong> </strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises 30 production and assembly
  facilities in 14 countries; the company has a global sales network in
  more than 140 countries.</p>
<p> </p>
<p>In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
  more than 164,000 motorcycles worldwide. The profit before tax in the
  financial year 2017 was € 10.655 billion on revenues amounting to €
  98.678 billion. As of 31 December 2017, the BMW Group had a workforce
  of 129,932 employees.</p>
<p> </p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p> </p>
<p> </p>
<p>
  <a href="http://www.press.bmwgroup.ie/">www.press.bmwgroup.ie</a></p>
<p>@ <a href="https://www.facebook.com/BMW.Ireland/">BMW Ireland Facebook</a></p>
<p>@ <a href="https://twitter.com/BMWireland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">BMW
    Ireland Twitter</a></p>
<p>@ <a href="https://www.instagram.com/bmwireland/">BMW Ireland Instagram</a></p>
<p>@ <a href="https://www.linkedin.com/company/bmw-group-ireland">BMW
    Ireland LinkedIn</a></p>
<p>@ <a href="https://www.youtube.com/channel/UCjqFLXS3jZP6sz46uIYIGoA">BMW
    Ireland YouTube</a></p>
<p> </p>
<p>
  <strong>For further information, please contact:</strong></p>
<p>Laura Condron | Corporate Communications & Events Manager | 086
  047 7549 | Laura.Condron@BMW.ie</p>
<p> </p>
<p> </p>
<p>
  <strong> </strong></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Driver Assistance,G05,X5,Chassis &amp; Suspension,Infotainment &amp; Entertainment,ConnectedDrive,Product,BMW]]></category>
            <pubDate>Wed, 06 Jun 2018 00:01:00 +0200</pubDate>
            <pp:lastModified>Tue, 05 Jun 2018 22:01:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/8f148eb3-e776-4a01-8830-e1740903545b/500_P90304019_highRes_the-all-new-bmw-x5-0.jpg?10000" length="0" type="image/jpg" />
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                        <title>BMW Brilliance Automotive expands battery factory in China</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-brilliance-automotive-expands-battery-factory-in-china/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-brilliance-automotive-expands-battery-factory-in-china/</guid><pp:caseid>801533</pp:caseid><pp:summary><![CDATA[+++ Major increase in capacity +++ Production of batteries for fully-electric BMW iX3 from 2020 +++ BMW iX3 to be integrated into existing production structures +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group continues to drive the
  expansion of electro-mobility as part of its Strategy NUMBER ONE >
  NEXT. To achieve this, the company is adapting its production
  structures to growing demand for fully and partially electrified
  vehicles. Just seven months after opening its battery factory in
  China, the BMW Brilliance Automotive (BBA) joint venture today laid
  the foundation for a comprehensive expansion of the plant. At the
  “High-Voltage Battery Centre Phase II”, BBA will produce the new, more
  powerful batteries of the fifth-generation BMW eDrive technology for
  the fully-electric BMW iX3. Starting in 2020, the BMW iX3 will be
  built at the neighbouring BBA plant Dadong.</p>
<p>Oliver Zipse, member of the Board of Management of BMW AG,
  responsible for Production: “Today, we break ground for the next stage
  of our electric model offensive. In this regard, we further increase
  the capacity of our local battery production. This enables us to
  follow the increasing demand for electro mobility in China.”</p>
<p>China is the BMW Group’s largest single market and the pacesetter for
  e-mobility worldwide. With six electrified models currently available,
  the BMW Group offers Chinese customers the widest range of options in
  the premium segment. In 2017, the BMW Group more than doubled its
  sales of electrified vehicles in China from the previous year and
  expects this growth to continue in 2018. Earlier this year, production
  of the new BMW 5 Series Plug-in Hybrid got underway at the BBA plant
  Dadong. Expansion of the battery factory underlines the BMW Group’s
  commitment to China.</p>
<p> </p>
<p>
  <strong>Production of fully-electric cars to be integrated into
    existing structures</strong></p>
<p>The BMW Group is the pioneer in electromobility. The company’s
  Leipzig plant began building the fully-electric BMW i3 in 2013. Today,
  the BMW Group produces cars with combustion engines on the same lines
  as plug-in hybrids at ten locations worldwide. Three battery plants in
  Germany, the US and China supply local production of electrified
  vehicles with batteries. In the future, production of fully-electric
  vehicles will also be integrated into existing manufacturing structures.</p>
<p>Oliver Zipse: “Maximum utilisation of plant capacity is a priority
  for us. That is why we are designing our production system so that we
  can build models with a fully or partially electric drive train or
  combustion engine on the same assembly line.”</p>
<p>In addition, two enhanced flexible vehicle architectures will be
  suitable for all drive forms, thereby reducing complexity in
  production. This gives the BMW Group maximum production flexibility
  and enables it to respond quickly to market and customer demands
  worldwide. It also ensures optimal utilisation of production capacity,
  avoids high investments and creates job security.</p>
<p> </p>
<p>
  <strong>The BMW Brilliance Automotive (BBA) joint venture</strong></p>
<p>The BBA Brilliance Automotive joint venture was founded in 2003. Over
  the past 15 years, it has become one of the most successful premium
  automobile manufacturers in China, encompassing production and sales
  of BMW automobiles in China, as well as local development tasks. In
  2017, the BBA automotive plants in Tiexi and Dadong produced almost
  400,000 vehicles for the Chinese market – an increase of around 30%
  year-on-year. The maximum capacity of the two plants will reach
  520,000 units per year from 2019.</p>
<p>Since 2009, the joint venture has invested more than 52 billion RMB
  (approx. 6.7 billion euros) in the BBA plants, and employs more than
  16,000 people.</p>
<p>In 2014, the BMW Group and Brilliance China Automotive Holdings Ltd.
  extended their joint venture contract early and laid the foundation
  for deepening the successful cooperation. The extended contract is
  valid for ten years (from 2018 to 2028).</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Sandra Schillmoeller<br>Tel: +49-151-601-12225<br>E-mail: <a href="mailto:sandra.schillmoeller@bmwgroup.com">sandra.schillmoeller@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,Locations,Production Plants,Production]]></category>
            <pubDate>Mon, 28 May 2018 11:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 28 May 2018 09:00:00 +0000</pp:lastModified>
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                        <title>New BMW i3s traction control system for all future BMW and MINI models.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/new-bmw-i3s-traction-control-system-for-all-future-bmw-and-mini-models-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/new-bmw-i3s-traction-control-system-for-all-future-bmw-and-mini-models-en-ie/</guid><pp:caseid>801522</pp:caseid><pp:summary><![CDATA[50-times faster responses for greater traction and driving stability in adverse road conditions and while brake energy recuperation.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW i3 sets standards worldwide for
  driving pleasure in a purely electrically-driven vehicle. Key factors
  here are not only the increased output of the motor in the new BMW
  i3s, but also the innovative traction control system adapted
  specifically to the instantaneous power deliver of the BMW eDrive
  system. Presented for the first time in the new BMW i3s (270 Nm at 0
  rpm, 135 kW / 184 HP, power consumption combined in European NEFZ
  test-cycle*: 14.3 kWh/100 km; CO2 emissions combined: 0 g/km), the
  system improves traction and driving stability in adverse weather and
  road conditions when pulling away, in active Brake Energy Regeneration
  phases and when accelerating out of tight corners. At the heart of
  this innovation is the control system’s 50-times-faster routine, made
  possible because – unlike conventional driving stability systems – the
  control process is now calculated directly in the powertrain instead
  of in a remote unit requiring long signal paths. This development
  provides further evidence of BMW i as a pioneer of innovative
  technology within the BMW Group.</p>
<p>“With their high levels of torque and instantaneous responses to
  every movement of the accelerator, electric motors already make
  significantly higher demands on driving stability systems than
  conventional power units,” explains Peter Langen, Head of Chassis
  Development at BMW. <br />
  <br /> That’s why the BMW engineers developed a new type of system
  geared squarely to the demands of electric mobility. <br /> The
  positive impact of these shorter control cycles is not reserved for
  purely electrically driven cars; indeed, this innovative traction
  control system also optimises traction, driving stability and driving
  dynamics in vehicles with combustion engines. It will therefore be
  fitted in BMW and MINI models with front-, rear- and all-wheel drive
  to deliver noticeably greater assurance and driving pleasure when road
  conditions make pulling away difficult.</p>
<p>
  <strong>About BMW i</strong>
  <br /> BMW i is a BMW Group brand focusing on visionary vehicle
  concepts, connected mobility services and a new understanding of
  premium strongly defined by sustainability. BMW i is represented in 54
  countries with the BMW i3 electric car for urban areas, BMW i8 plug-in
  hybrid sports car and plug-in hybrid BMW iPerformance Automobiles. 
  <br /> BMW i opens up new target groups for the company and serves as
  an incubator for innovations. Technologies which have debuted
  successfully in BMW i cars are carried over to parent brand BMW’s
  other models.<br /> BMW i is also associated with enterprises
  including DriveNow (car sharing), ReachNow (car sharing 2.0),
  ChargeNow (easy access to the world’s largest network of charging
  points), ParkNow (straightforward location, reservation and payment of
  parking spaces), venture capital company BMW i Ventures (investment in
  start-up companies with a focus on urban mobility), BMW Energy (energy
  optimisation services) and the Centre of Competence for Urban Mobility
  (consultancy for cities).<br /></p>
<p>
  <sup>*</sup> Further information on official fuel consumption figures,
  specific CO2 emission values and the electric power consumption of new
  passenger cars is included in the following guideline: “Leitfaden über
  Kraftstoffverbrauch, die CO2 emissions und den Stromverbrauch neuer
  Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
  electric power consumption of new passenger cars), which can be
  obtained from all dealerships, from Deutsche Automobil Treuhand GmbH
  (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at <a href="http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.">http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.</a>
  LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)</p>
<p>
  <strong> </strong></p>
<p>In the event of enquiries please contact: <br /></p>
<p>Wieland Brúch, <br /> Media Relations Manager BMW i and Electric Mobility</p>
<p>Telephone: +49-89-382-72652</p>
<p>Email: <a href="mailto:wieland.bruch@bmwgroup.com">wieland.bruch@bmwgroup.com</a></p>
<p>
  <span style="text-decoration: underline;"> </span></p>
<p>Paloma Brunckhorst<br /> Media Relations Manager BMW i, BMW iPerformance</p>
<p>Telephone: +49-89-382-22322</p>
<p>Email: <a href="mailto:Paloma.Brunckhorst@bmwgroup.com">Paloma.Brunckhorst@bmwgroup.com</a></p>
<p> </p>
<p>Internet: <a href="https://pressclub.bmwgroup.net/pressclub/ssob/cp/https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Wieland Brúch<br>Tel: +49-89-382-72652<br>E-mail: <a href="mailto:wieland.bruch@bmw.de">wieland.bruch@bmw.de</a></div></div></div>]]></description><category><![CDATA[Press Release,I01,i3,Research &amp; Development,Drive Technologies,I01s,i3s,Driver Assistance,Safety, Security,Product,BMW]]></category>
            <pubDate>Wed, 03 Jan 2018 08:00:00 +0100</pubDate>
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