BMW Group Newsroom Ireland

For further information please contact:

Laura Condron
Communications and Strategy Manager, BMW
Tel: +353 86 047 7549
Email: laura.condron@bmw.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

On the finishing straight: the new BMW X5 enters its final test phase.

Thu, 18 Jun 2026 14:53:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Final calibration drives before production starts
First fully electric BMW iX5 with sixth-generation BMW eDrive technology
Largest high-voltage battery fitted in a BMW model
Range of models now even broader: BMW X5 available with five drive system technologies for the first time
Heart of Joy delivers pure driving pleasure: next-generation driver assistance systems

Munich/Spartanburg (USA). The new BMW X5 has entered the finishing straight in its development programme. The fifth generation of the Sports Activity Vehicle (SAV) is now completing final calibration drives around its production base at BMW Group Plant Spartanburg in the USA. The new BMW X5 will be the first BMW production model to be introduced onto the market with a choice of five different drive system technologies. The first fully electric BMW iX5 will be making its debut, and this will be followed in 2028 by the arrival of the first ever hydrogen-powered BMW to go into series production – the BMW iX5 Hydrogen. Also available will be petrol and diesel variants with 48V mild hybrid technology, and plug‑in hybrid models. Media representatives from various countries took the chance to sample the BMW X5 40 xDrive (294 kW/400 hp), BMW X5 50e xDrive plug-in hybrid (360 kW/490 hp) and BMW iX5 60 xDrive (425 kW/578 hp) in the concluding test drives before the start of production.

The fully electric BMW iX5: world premiere with new Gen6 eDrive technology.

The first battery-electric BMW iX5 is based on the sixth generation of BMW eDrive technology, which features a new high-voltage battery concept with cylindrical cells and 800V technology. With its usable energy content of 144 kWh in the USA and 141 kWh in the EU (net), the BMW iX5 60 xDrive boasts the largest high-voltage battery to be fitted in an all-electric BMW model to date. Propulsive power is provided by one electric motor at the front axle and another at the rear, working in tandem with BMW xDrive electric all-wheel drive.

The BMW iX5 Hydrogen: hydrogen-powered production model from BMW due in 2028 with innovative Flat Storage system.
The first ever hydrogen-powered BMW production model, the BMW iX5 Hydrogen, will hit the roads in 2028. Its powertrain comprises a fuel cell system, the new BMW Hydrogen Flat Storage system and an innovative high-voltage battery. The third generation of the fuel cell system forms the basis for a particularly compact design as well as high power and efficiency. The flat tank system consists of seven high-pressure tanks made of a carbon-fibre reinforced composite, which are connected with one another in parallel. These are integrated into a robust metal frame. This layout makes exceptionally efficient use of the space the system takes up in the vehicle; no room is lost inside the cabin. Another benefit is that models with fuel cell technology can be built on the same production line as other drive system types.

Pure driving pleasure thanks to the Heart of Joy.
The new BMW X5 will offer a new-dimension driving experience courtesy of technology from the Neue Klasse – the Heart of Joy featuring the BMW Dynamic Performance Control driving stack developed fully in-house. This high-performance control unit acts ten times faster than previous systems, meaning it is able to make adjustments to the powertrain, brakes, steering sub-functions, charging and recuperation in a matter of milliseconds. The result is remarkable agility, poise and precision. In the BMW iX5 and BMW iX5 Hydrogen, this technology also impresses with extremely smooth stopping manoeuvres while also increasing efficiency by recovering more energy under deceleration with regenerative braking. In combustion-engined or plug-in hybrid models, the latest digital and highly interconnected driving dynamics systems ensure the car always makes optimum use of the available traction and delivers composed handling at all times. These systems include the standard-fitted tenth-generation transverse dynamics management system and near-actuator wheel slip limitation, both supported by precisely tuned chassis components.

The wheels – larger rims with diameters of up to 23 inches can now be specified – and the standard mixed-size tyres further enhance comfort, stability and dynamism. The new BMW X5 comes as standard with adaptive suspension whose dampers are controlled electronically for each individual wheel, plus almost 50:50 weight distribution. The dampers can be continuously adjusted, enabling everything from a very comfortable ride through to sporty, dynamic handling. Adaptive Chassis Control Professional, which is available as an option for the all‑electric BMW iX5 and the plug-in hybrid models, maximises dynamic prowess. It includes two-axle air suspension with electronically controlled dampers, Integral Active Steering and active roll stabilisation.

Next-generation driver assistance systems.
The new BMW X5 features innovative SAE Level 2 driver assistance systems and active safety functions from the Neue Klasse technology clusters. Customers can therefore look forward to significant upgrades and extended functionality, as well as BMW Symbiotic Drive. One example of these innovations is the optional Motorway and City Assistant, which includes Entry-2-Exit assistance on motorways and Address‑2‑Address assistance in urban areas. The advanced Level 2 driver assistance systems from BMW are meticulously designed for seamless interaction between assistance tech and human driving habits. The aim here is not to attain the highest possible level of automation in every situation, but to provide a safe driver assistance experience that offers maximum benefit and remains controllable at all times. As a result, the driver always stays involved as human and artificial intelligence interact. With driver assistance systems active, this means the driver can accelerate, steer and brake as required, without instantly deactivating the assistance system in the process. The straightforward operating logic and clear displays of BMW Panoramic iDrive ensure that assisted driving is intuitive and controllable at all times, enabling safe use of the highest SAE Level 2 automation.

The symbiotic interaction between driver and vehicle can also be experienced with active safety functions that work unobtrusively in the background as silent companions. A good example is the Lane Keeping Assistant, which detects t. The driver’s intention based on steering behaviour and where they are looking. The system only assists with warnings and steering inputs when the driver really is drifting out of their lane unintentionally or an impending collision is detected. Other safety functions include automated evasive manoeuvring within the car’s own lane, Lane Change Warning, Side Collision Warning with steering intervention when there is a risk of a lateral collision, plus Crossing Traffic Warning and automatic braking when turning into a road or exiting a parking space.

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information as per WLTP is not yet available.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

Double victory: BMW iX3 named “World Car of the Year” and “World Electric Vehicle” 2026.

Thu, 02 Apr 2026 11:10:21 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

New York/Munich. An international jury of 98 motoring journalists has awarded the BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A)* not one but two titles. The first Neue Klasse model was named the 2026 “World Car of the Year”, beating out competitors across all powertrain categories. In addition, the BMW iX3 won the 2026 “World Electric Vehicle” accolade. During extensive test drives, the model impressed the jury with its outstanding performance and driving dynamics, as well as its standout technology features. For the BMW Group, this marks the tenth and eleventh title wins at the prestigious World Car Awards. Earlier, on 26 February, Oliver Zipse, Chairman of the Board of Management of BMW AG, was named “World Car Person of the Year” for 2026.

The BMW iX3 is the first Neue Klasse model. It was presented at the IAA Mobility 2025. An instant success, it has established a new design language and set standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and an energy consumption of just 17.9–15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. The new BMW Panoramic iDrive brings innovation to the interior. The high-performance control unit Heart of Joy and BMW Dynamic Performance Control take driving pleasure to an entirely new level. Plenty of compelling reasons for the expert jury at the World Car Awards to declare the BMW iX3 the 2026 “World Car of the Year” – and thus the standout new vehicle on the international automotive markets – following extensive test drives. On top of that, the model won the 2026 “World Electric Vehicle” title. The awards were announced at the 2026 New York International Auto Show (1–12 April 2026).

The success of the BMW iX3 is based on the independent assessment of 98 journalists from 33 countries. They gave their detailed evaluations after test driving the various vehicles involved in the competition. The organisers of the World Car Awards collected and documented this data, which formed the basis for the final verdict. The BMW iX3 beat out 57 high-class contenders to take the “World Car of the Year” title. A total of 43 vehicles were in the running for the title of “World Electric Vehicle”.

Mike Reichelt, Head of Neue Klasse BMW, says: “We are happy with this fantastic accolade for the BMW iX3, the first representative of our Neue Klasse. The BMW iX3 marks the beginning of a new era at BMW – in terms of design language, range, charging capacity as well as driver assistance – and BMW Panoramic iDrive. Above all, the BMW iX3 represents the next generation of Sheer Driving Pleasure powered by the Heart of Joy. The innovations from the Neue Klasse will benefit our entire product portfolio.”

The BMW iX3 represents the technological quantum leap of the Neue Klasse.
As the first Neue Klasse model, the BMW iX3 brings a new era of driving pleasure to the road. The completely new design language of the fully electric Sports Activity Vehicle (SAV) makes for a distinctive appearance. The interior is defined by the new BMW Panoramic iDrive infotainment system. It is based on BMW Operating System X, which ensures excellent update and upgrade capability as well as context-sensitive, situationally aware control of all display and operating elements. The BMW Panoramic iDrive combines four key elements to form a unique display and operating system. The BMW Panoramic Vision is a newly developed information projection from A-pillar to A-pillar in the lower part of the windscreen with permanently visible, clearly structured information displays. It is complemented by the 17.9-inch, Free-Cut Design Central Display with high-resolution matrix backlight technology for intuitive touch control. The other two elements are the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls.

The BMW iX3 50 xDrive is powered by two electric motors that together deliver 345 kW/469 hp and 645 Nm of torque. It accelerates from zero to 100 km/h in 4.9 seconds and has a top speed of 210 km/h. At the heart of the new electronics and software architecture are four superbrain high-performance computers. Each is assigned a core function in the BMW iX3. The Heart of Joy manages driving dynamics, with additional computers controlling automated driving and parking, infotainment and essential and comfort functions. These superbrains offer up to 20 times higher computing power compared to previous BMW models. The Heart of Joy and the BMW Dynamic Performance Control software developed in-house deliver a confident and precise driving experience, perfect traction, efficient recuperation and – thanks to precise control of the electric motors – the smoothest stopping process in BMW history.

The sixth-generation BMW eDrive technology comprises a new drive with a fundamentally new high-voltage battery concept and 800-volt technology. It enables significantly longer ranges, faster charging at up to 400 kW and support for bidirectional charging functions. The high-voltage battery in the BMW iX3 50 xDrive now provides 108.7 kWh of usable energy, enabling a range of up to 805 kilometres on the WLTP cycle. At a DC fast charger, energy for up to 372 kilometres of range¹ can be added to the battery in 10 minutes.

Oliver Zipse named “World Car Person of the Year”.

The development of the Neue Klasse is inextricably linked to Oliver Zipse. As Chairman of the Board of Management of BMW AG from 2019, he guided the company through a period of profound changes and strategic transformation. This is when the groundwork was laid for the Neue Klasse models, marking the extraordinary transformation of the BMW brand. The jury explained: “Under his leadership, BMW has pursued a technology-open approach to electrification, digitalisation and sustainability, while maintaining a strong focus on brand identity and profitability. Zipse’s steady, engineering-led leadership has helped shape BMW’s direction in a rapidly evolving global automotive landscape.”

The jury members provide more than 413 million readers with information about automobiles.
The World Car Awards are presented annually, based on the verdicts of an international jury. The awards were created in 2003 to recognise outstanding innovations and new products from around the world. Over more than 20 years, they have firmly established themselves as a complement to national and regional awards. The jury members’ test results help more than 413 million readers worldwide with their purchasing decisions, making the award one of the most coveted accolades in the international automotive industry.

Vehicles eligible for “World Car of the Year” must be produced in volumes of at least 10,000 units/year. They must also be priced below the luxury-car level in their primary markets. Models eligible for “World Electric Vehicle” must be produced in volumes of at least 5,000 units/year. Another requirement is that a vehicle must have been on sale in at least two major markets – China, Europe, India, Japan, Korea, Latin America, USA – on at least two separate continents within the period 1 January 2025 to 30 March 2026. In addition to the “World Car of the Year” and “World Electric Vehicle” titles, this year’s event features awards in a further four categories.

Tenth and eleventh World Car Award wins for the BMW Group.
Prior to this year, the BMW Group had already won nine titles at the World Car Awards since the event was launched. The BMW 3 Series win of the “World Car of the Year” award in 2006 was a particular highlight. The two titles won by the Bavarian premium carmaker in 2026 see the new BMW iX3 add to the latest string of awards won by BMW models. Other recent events where the first Neue Klasse model scored successes were the “Best Cars” awards of German “auto motor und sport” magazine and the “Car of the Year Awards 2026” of British “What Car?” magazine. In addition, the BMW iX3 was named “Car of the Year” in several other countries and received the “Golden Steering Wheel” award for “Best Innovation” from “Auto Bild” and “Bild am Sonntag,” both published by Axel Springer Verlag (Germany).

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Ireland Returns with 2026 Future Entrepreneur Competition.

Tue, 31 Mar 2026 10:06:00 +0200

BMW Ireland has today announced the return of its BMW Future Entrepreneur Competition for 2026, a nationwide initiative designed to support and spotlight Ireland’s most promising businesses.

The programme invites applications from small Irish businesses across all sectors, with a particular focus on innovation, sustainability and forward-thinking ideas that have the potential to scale.

The competition is delivered in partnership with Enterprise Ireland and will culminate in a networking lunch on Thursday, 4^th June at Cliff at Lyons, Co. Kildare, where finalists will come together with BMW representatives, industry leaders and competition partners.

Following the success of its inaugural year, which saw Irish brands Urban Aran and BiaSol recognised for their innovation, sustainability and creativity, the competition returns with an enhanced programme aimed at championing the next generation of Irish entrepreneurs.

For 2026, BMW Ireland is partnering with Entrepreneur and Skingredients Founder and CEO, Jennifer Rock, who joins the initiative as the entrepreneur voice on the judging panel. Known for her expertise in skincare, education and brand building, Jennifer brings valuable real-world insight and a strong commitment to supporting emerging Irish businesses.

Two winning businesses will receive the use of a fully electric branded BMW, personalised mentoring, and a brand development package featuring professional photoshoot, media content, a feature in Irish Country Magazine, and promotion across BMW Ireland’s social media channels.

Helen Westby, Managing Director of BMW Ireland, said, “We are delighted to launch the 2026 BMW Future Entrepreneur Competition. This initiative reflects our ongoing commitment to supporting entrepreneurship and fostering future-focused ideas that can drive meaningful change.”

"At Enterprise Ireland, we are delighted to support the BMW Future Entrepreneur Competition for the second-year running.” said, Michael O’Dea, Senior Client Advisor, Start-up Unit at Enterprise Ireland. "Multinational Companies like BMW have been incredibly supportive of Irish startups over a number of years, and events like this provide huge value for the wider ecosystem. By fostering collaboration between global brands and indigenous talent, we can continue to champion the innovation and sustainability that drive the future of Irish enterprise."

Jennifer Rock added, “I’m absolutely thrilled to be involved in this year’s BMW Future Entrepreneur Competition. To have the opportunity to guide and mentor fellow business owners is something I feel strongly about. Building a business comes with so many challenges, and initiatives like this are so important in giving entrepreneurs visibility, guidance and confidence to take the next step.”

This initiative reinforces BMW Ireland’s commitment to innovation, sustainability and supporting the future of Irish enterprise.

Applications for the BMW Future Entrepreneur Competition 2026 are now open until midnight on 10^th May 2026, with further details on how to apply at www.discoverbmw.ie

-ENDS-

Notes to Editor;

Competition Entry window

31^st March – 10^th May 2026

Judging Panel

Submissions will be assessed by a panel of industry and brand experts, including:

• Helen Westby, Managing Director, BMW Ireland

• Representatives from BMW Group Ireland

• Jennifer Rock, Entrepreneur and Founder of Skingredients

• Representatives from Enterprise Ireland

To be eligible, applicants must:

Be the founder or co-founder of a small Irish business under 10 years old
Be aged 23 or older and a resident of the Republic of Ireland
Hold a valid driving licence for two years or more, with no driving convictions
Have a strong digital presence and sustainability focus
Agree to sign BMW’s vehicle indemnity form
Be available to attend the networking lunch on 4^th June 2026

Preferred but not required:

Registered legal business entity
Audited accounts (preferred not required)

For full terms and conditions, visit: www.discoverbmw.ie

The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

About Enterprise Ireland

Enterprise Ireland is the government organisation responsible for supporting Irish businesses to grow and compete in global markets, backing high-potential startups and early-stage companies shaping the future of Irish enterprise.

For more Information:

Laura Condron | Corporate Communications & Events Manager, BMW Group Ireland | 086 047 7549 | Laura.Condron@BMW.ie

Katie Allen | PR Director, Agency Fourteen | 0879463047 | katie@agencyfourteen.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW i3. Second model of the Neue Klasse.

Wed, 18 Mar 2026 11:00:00 +0100

The second model of the Neue Klasse. The core of the BMW brand reinvented.
900 km of single-charge range realised by the innovations and technologies of the Neue Klasse.
Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 400 km in 10 minutes).
Class-leading driving dynamics elevated by a new “superbrain” digital architecture and the Heart of Joy driving dynamics system.
Driver-oriented cockpit featuring BMW Panoramic iDrive and BMW Operating System X.
A holistic approach towards sustainability from product development and supply chain to production and use phase.
Built at the home of BMW Group, Plant Munich which has undergone a significant expansion for the Neue Klasse.
Production commences in August 2026, with first Irish customer deliveries expected in Autumn.

The BMW 3 Series is the very essence of the BMW brand and, for five decades, has stood for consistent progress, distinctive design and sheer driving pleasure. Arriving as the second model of the Neue Klasse, the new all-electric BMW i3 builds upon this legacy while taking a technological quantum leap into a new era.

Raising the benchmark for all-electric range, the new BMW i3 is capable of covering of up to 900 km¹ (in accordance with the WLTP test cycle) on a single charge thanks to the innovations of the Neue Klasse. Simultaneously, these technologies are harnessed to further elevate the class-leading driving dynamics that the BMW 3 Series is renowned for. Handling is precise, assured and effortless thanks to the Heart of Joy superbrain – responsible for all driving functions. It combines with three additional high-performance computers – covering automated driving, infotainment and comfort-enhancing functions – culminating in a new digital nervous system, developed completely in-house by BMW. These superbrains offer up to 20 times more processing power than those utilised by previous BMW models.

The BMW i3 launches with the 50 xDrive model variant, which is powered by two electric motors which drive the front and rear axle to develop a combined system output of 469 hp¹ and 645 Nm¹ of torque. Alongside its impressive range, the BMW i3 can be charged at speeds of up to 400 kW at an 800-volt DC charging station to drastically reduce charging times. The result is up to 400 km¹ in just 10 minutes. This capability is enabled by sixth-generation BMW eDrive technology, which teams highly efficient electric motors, 800-volt technology and new high-voltage batteries with energy-dense cylindrical cells.

Instantly recognisable as a 3 Series, the BMW i3 offers a modern interpretation of hallmark BMW Saloon design with its new 2.5-box silhouette. Reduced to the essentials, its design is characterised by a long wheelbase with short overhangs, precise lines and a sloping roofline. Below which sits expansive glass surfaces to flood the cabin with natural light. The front-end is sculpted in a sporty shark-nose design and centred around a reimagined horizontal kidney grille, where twin headlights merge with an innovative light signature for a powerful appearance. The side profile features pronounced wheel arches, retractable flush door handles that extend automatically, and bold lines that flow to the rear. Here, sweeping horizontal taillights in an L-shaped design flank the refreshed BMW roundel and extend far into the shoulder area to emphasise the vehicle’s wide stance. Eleven exterior paint finishes are available from launch, including new M Le Castellet Blue – exclusive to the BMW i3.

Inside, there is an immediate sense of space, thanks to the BMW i3’s purpose-built all-electric architecture. Sporty and contemporary, the cockpit is optimised around the driver. Positioned front and centre is the BMW Panoramic iDrive, which consists of four key components: the BMW Panoramic Vision display, the optional BMW 3D Head-Up Display, the driver-oriented Central Display and the new multi-function steering wheel – helping drivers to keep their hands on the wheel and eyes on the road. Stylish and sustainable materials are used for the upholstery, including Econeer seat covers, which consist of a recyclable textile composite made from 100 per cent recycled polyester. Customers will be able to customise the interior and exterior of their BMW i3 with different trim levels, including M Sport, following its success within the Irish market.

The new BMW i3 is equipped with a comprehensive portfolio of driver and parking assistance systems, which operate in synergy with the driver to provide increased safety and convenience for everyday driving. This includes Soft-Stop, offering the smoothest stopping process in BMW history.

With the new BMW i3, a holistic approach was implemented towards sustainability, with a focus on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase. The result, depending on the drive variant, annual mileage and generation of the electricity used for charging, is an overall carbon footprint similar to a comparable model with an internal combustion engine² after just 1–2 years of use.

The new BMW i3 will be built at the home of BMW Group, Plant Munich, which has been producing premium vehicles for over a century. Over the last four years, the production plant has seen significant modernisation with the construction of a new body shop, cutting-edge assembly facility and logistics space. Now in its final stages of expansion, Plant Munich will commence BMW i3 production in August 2026, with first Irish customer deliveries expected in autumn. A year later, Munich’s production portfolio will switch exclusively to fully electric vehicles of the Neue Klasse.

Further information, including Irish pricing and detailed model specifications will follow in due course.

The dimensions of the new BMW i3:

Length	4,760 mm
Width	1,865 mm
Height	1,480 mm
Wheelbase	2,897 mm
Track width, front	1,606 mm
Track width, rear	1,614 mm

Exterior design. The core of the brand reinterpreted: modern timeless and unmistakable.
Following the BMW iX3, the new BMW i3 is the second model of the Neue Klasse to celebrate its premiere. In line with BMW's new design language, it embodies a contemporary take on the distinctive design elements synonymous with the BMW brand. The BMW i3 combines future-oriented dynamics with the hallmark proportions of a sporty BMW saloon. The DNA of the BMW 3 Series, which has been successful for decades, is immediately apparent in its modern 2.5-box design.

Precise lines and striking surfaces characterise the clear, reduced external appearance of the BMW i3. The modern interior has a sporty and inviting design. Advanced digitalisation shapes the user experiencejust as fundamentally as the hallmark BMW driver orientation. Maximum reduction ensures concentration on the essentials.

The silhouette of the new BMW i3 maintains the classic, sporty proportions typical of BMW in a contemporary 2.5-box design introduced with the Neue Klasse. Its appearance is characterised by a long wheelbase, striking surfaces and short overhangs. The shape is aerodynamically optimised with a modern dynamic appearance. Meanwhile, short overhangs and powerfully shaped wheel arches emphasise its sporty stance. A distinctive design feature is the greenhouse, set back from the main structure. In combination with the flared wheel arches, this creates a particularly athletic shoulder area. The low-positioned, precise character line brings the BMW i3's visual centre of gravity closer to the road.

Concealed seals ensure a direct, harmonious transition between the glass surfaces and the bodywork. When the BMW Digital Key Plus is near, the flush-mounted door handles automatically extend.

To increase efficiency and range, the four-door saloon has a completely closed, smooth underbody.

The new 21-inch M 1067 M Aerodynamic wheels emphasise the BMW i3's sporty appearance.

The front end of the new BMW i3 presents the face of the Neue Klasse in a distinctive, modern form. The iconic BMW radiator grille and twin headlights seamlessly integrate with the front sensors, creating a unified visual element that exemplifies the harmony of geometry and light. With meticulous precision, they effectively highlight the broad design of the vehicle.

The light signature, arranged horizontally, spans nearly the whole front. Two daytime driving lights on the left and right with integrated turn indicator function create a new, modern look for the hallmark BMW four-eye face. As an option, the Iconic Glow special equipment enhances the visual depth effect of the BMW radiator grille. Precise contour lighting emphasises the attractive look. Upon request, dynamic lighting effects can add unique highlights to the front section.

Occupying its spot in the "valley" of the sculptured bonnet, the redesigned BMW brand emblem sits above the BMW radiator grille. The front is dynamically inclined towards the road in a shark-nose design, thus emphasising the sporty character of the vehicle.

The new BMW i3 comes to life with its light animation as soon as the driver approaches the vehicle. The Welcome Light Animation begins on the exterior of the vehicle and continues in the interior. The Welcome and Goodbye Animations vary depending on the equipment level. The optional BMW Iconic Glow exterior package offers three impressive lighting animations. Balanced, Relaxed and Excited are available. Customers can individualise the Welcome Light Animation of their BMW i3 to their personal taste.

Similar to the front of the vehicle, the rear of the new BMW i3 features a contemporary and dynamic design language. The athletic shoulders with strongly inset greenhouse are a characteristic feature of the rear end. The prominently flared wheel arches signify sportiness. They powerfully emphasise the width of the saloon as well as its stance on the road. Located at the lower rear, a diffuser element emphasises the dynamic qualities of the BMW i3.

Horizontally aligned rear lights feature a new three-dimensional light signature. They extend far into the prominent shoulders and reflect precision and technological progress. Two light elements per side show the familiar L-shape of previous BMW rear lights in a new, abstract form. At the same time, they underline the width of the saloon and the distinctive character of the BMW 3 Series. The BMW emblem is again located in the "valley" between the rear lights.

A total of eleven different exterior colours will be available at the market launch of the new BMW i3. The new metallic colour M Le Castellet Blue is exclusive to the range. Solid paint, frozen and metallic finishes are also available.

The interior: An inviting experience space – driver-oriented, digital and modern.
The interior of the BMW i3 brings the design language of the Neue Klasse to life with particular intensity. The interior design is dynamic, airy and modern and stands for optimal driver orientation, redesigned user interaction and a harmonious interplay of geometry, light and sound. Digital and real content merge through the coordinated design of the ambient light and the graphics on the central display and the BMW Panoramic Vision.

Thanks to its exceptional interior comfort, the BMW i3 makes the most of the vehicle architecture, consistently focused on electromobility. The Free-Cut Design Central Display is angled towards the driver’s seat and positioned on the instrument panel. This embraces the sporty design of the BMW 3 Series. The lines of the instrument panel flow horizontally on both sides into the dynamically designed door panels. This creates an enveloping wrap-around effect for the passengers, which continues throughout the interior. The optional panoramic roof with climate comfort glass, in combination with the large window areas, creates a feeling of space flooded with light.

The BMW Panoramic iDrive provides a completely new experience of hallmark BMW driver orientation. Four central elements merge into a unique display and operating system in the new BMW i3. The BMW Panoramic Vision and the optional BMW 3D Head-Up Display project relevant information directly into the driver's line of sight, eliminating the need for cockpit displays behind the steering wheel. For the first time in a BMW 3 Series, it has a centre spoke in the upper section. In addition to distinctive thumb rests for improved ergonomics, it has multifunction buttons for particularly intuitive operation. This follows the hallmark BMW principle of "Hands on the Wheel, Eyes on the Road". An M Sport steering wheel with a flattened, dynamic design and spokes at the four and eight o'clock positions is also available as an alternative to the sports steering wheel.

The Free-Cut Design Central Display equipped with matrix backlight technology is also positioned right next to the steering wheel. It is angled at 3 degrees towards the driver for even more direct driver orientation.

The BMW i3 offers customers comprehensive options for personalisation in the areas of lighting, sound, displays and drives via My Modes.

The new BMW i3 comes with sporty and elegant seats with electrically operated adjustment options as well as a Travel & Comfort system as standard. They provide a high level of comfort and secure lateral support. Multifunction seats are available as an option. BMW M Sport seats are also available, which feature a sporty, expressive design and distinctive side sections for particularly secure lateral support. The seat adjustment control panels are each located in the door panels.

The BMW i3 features electrically operated door openers at the front and rear. The centre console between the driver and passenger seats includes a storage area with inductive charging function, the selector lever and physical buttons for parking brake and hazard warning lights.

The BMW i3 features precisely and effortlessly coordinated interior designs with its selection of materials and hues. In addition to the standard Essential interior design with Econeer surface material in Vivid Grey, the new BMW i3 offers three other options. The Contemporary version is available with the Veganza seat cover in the colours Agave Green, Digital White, Castanea and Black. The leather-like, high-quality material is also used in the seats of the BMW M Design World, here in Black combined with M Performtex. In the BMW Individual version, exclusive Merino leather provides luxurious seating comfort, available in black. Customers can also select BMW M Sport seats in Adelaide Grey.

Amongst other trim levels (to be announced in later this year) the BMW i3 will be available in the popular M Sport trim – a favourite for Irish customers.

Modern digital technology meets hallmark BMW driver orientation.
For many decades, BMW vehicles have been regarded as leaders in intuitive operation and perfect ergonomics. This also applies to the latest BMW Panoramic iDrive display and operating system with BMW Operating System X in the new BMW i3. The entire system adheres to the principle: The right information, in the right place at the right time. It is controlled by ergonomically optimised analogue and digital control elements. Many of the BMW i3's innovations in the area of display and control technology are protected by the BMW Group with patent applications.

The new BMW i3 features BMW Panoramic Vision with a projection of content across the entire lower section of the windscreen. This newly-developed display concept with information projection from A-pillar to A-pillar is complemented by the 17.9-inch Free Cut Design Central Display with touch control, the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls. This creates a digital and modern user experience that is quintessentially BMW.

The BMW Intelligent Personal Assistant offers numerous advantages for comfort, personalisation and voice control in the new BMW i3. The introduction of large language model technology(LLM, Alexa+)³ makes voice interaction for the driver even more natural than before. The BMW ID guarantees the best possible individualisation for up to seven users after registering in the BMW i3. The BMW Digital Key Plus becomes the preferred vehicle key on a smartphone or smartwatch.

BMW Panoramic iDrive: Visionary display and operating system and the latest generation of the BMW display and operating concept.
Focussed on the interactions between human and vehicle, BMW Panoramic iDrive redefines vehicle operation, information display and driver orientation. With its intelligent combination of displays, operating elements and software, it creates an integrated system that delivers optimal ergonomics, is intuitive and comfortable to use and provides the driver with the relevant information at all times.

BMW Panoramic Vision: Focus on driver orientation.
At the heart of the display and operating system is the BMW Panoramic Vision. This is a new display concept in which information is projected onto a specially coated area in the lower part of the windscreen that stretches from A-pillar to A-pillar. The content shown in this area is always visible and forms the visual basis of the entire display and operating concept. Key driving information is displayed on the right-hand side, clearly structured and in the driver’s line of sight, without restricting their view of the road ahead. The contents shown in the central and left-hand areas of the display can be personalised and are visible to all occupants.

BMW 3D Head-Up Display: Animations enable spatial perception.
The optional BMW 3D Head-Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight. This display enables particularly precise spatial perception – for example in the case of navigation instructions, or information from the driver assistance system. The contents of the BMW 3D Head-Up Display and the BMW Panoramic Vision are perfectly coordinated and complement each other, for a consistent, clearly structured display experience.

Free-Cut Design Central Display.
The 17.9-inch Central Display in Free-Cut Design is integrated into the BMW Panoramic iDrive as a further essential control element. It features advanced matrix backlight technology with a resolution of 3,340 x 1,440 pixels, for a brilliant display that is easy to read in all lighting conditions. Its specific shape allows for ergonomically optimal positioning, and thanks to the advanced menu structure with QuickSelect, it offers comfortable, simple and intuitive operation via touch. There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Using the multifunction steering wheel, further contents and submenus of the widgets can be displayed in the BMW Panoramic Vision.

New multifunction steering wheel with Shy Tech operating elements.
The multifunction steering wheel utilises Shy Tech technology, meaning buttons are only illuminated when the corresponding functions are available. The controls for driving assistance and parking functions are located on the left side, while controls for infotainment functions such as telephone or media player are on the right. These functions can be operated via a special control panel that provides haptic feedback. This enables drivers to control key functions safely and accurately without needing to take their eyes off the road.

Customisability as a key feature of the system.
Contents, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colours, display schemes and background images to create a personalised digital experience. There is a wealth of options enabling users to customise the user interface design in Personal Mode in line with their own preferences, enabling advanced individualisation of displays, interactions and vehicle-related settings. Further My Modes such as Sport, Efficient and Silent add to the range of personal setups available to customers.

The BMW ID opens the door to a customisable driving experience with BMW Panoramic iDrive. Up to seven users can sign in to the vehicle with their BMW ID, allowing them to enjoy every drive with their individual settings. The personalisation process begins with initial registration in the vehicle, which is completed by scanning a QR code in the Central Display using a smartphone. The personal BMW ID is then added to the vehicle and the user is guided through the main steps of initial setup, which can also be started prior to vehicle collection via the My BMW App if desired. In doing so, the vehicle is automatically stored in the My BMW App along with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favourites, recent destinations, seat settings with entry and exit configuration are now automatically available for every journey, providing the profile has been linked to a BMW Digital Key Plus or physical key. Before setting off, a message greeting the driver by name will automatically appear in the Central Display – along with their personal profile picture, if desired.

The BMW Intelligent Personal Assistant.
The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. A key role is played by the BMW Intelligent Personal Assistant, the operating concept in the new BMW i3. It enables the control of numerous vehicle functions, navigation destinations and media contents using natural language, without the need for defined voice commands. The self-learning voice assistant can be activated with the prompt “Hey BMW” or by pressing a button on the steering wheel’s right-hand control panel. Following initial setup, the BMW Intelligent Personal Assistant is positioned in the centre of the BMW Panoramic Vision by default and is always ready to respond to commands. If desired, the BMW Intelligent Personal Assistant can make proactive suggestions based on routines and more. This intelligence is further enhanced by the BMW Operating System X, which considers significantly more contexts, such as driving situations, environmental analysis and interior recognition.

The addition of Amazon’s Alexa+ AI technology³ to the BMW Intelligent Personal Assistant further enhances capability. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focussed on added customer value.

The AI technology used is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. This makes for more dialogue-oriented voice interactions; it enables intuitive and intelligent exchanges and supports access to external knowledge bases, cloud-based services and media contents as well as the control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, access the latest news and use a wide range of other content with ease. Availability will be gradually expanded, starting with the markets Germany and the USA.

BMW Panoramic iDrive is based on a scalable concept, and the underlying system architecture enables flexible integration of future digital services, additional display formats and new functions.

The BMW Digital Key Plus becomes the preferred vehicle key.
BMW Digital Key Plus enables smartphones and smartwatches from all leading manufacturers (incl. Apple, Samsung, Google) to be easily set up to function as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable the smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security (certified according to the Car Connectivity Consortium’s standard).

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers can share the digital key with others easily and securely using a messaging app, while defining individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the tailgate.

BMW Operating System X with high update and upgrade capability.
BMW Operating System X is based on the Android Open Source Project (AOSP) and offers a high level of update and upgrade capability. As a result, the system remains up to date in the long term and can be continuously expanded with new functions and digital services.

Four specialised superbrain high-performance computers.
At the heart of the new vehicle architecture are four superbrain high-performance computers. Each is assigned a core function in the new BMW i3: The Heart of Joy primarily manages driving dynamics, while separate computers are dedicated to automated driving and parking, infotainment, and essential and comfort functions like vehicle access and climate control. They offer up to 20 times higher computing power compared to previous BMW models.

Electronics in four zones: More efficiency, less weight.
The four-zone cabling reduces the complexity of the cable harnesses. In addition, the new BMW i3 uses Smart eFuses instead of classic fuses. This intelligent and flexible power protection combined with the zonal architecture enables shorter and thinner cables, saves weight, reduces energy consumption thanks to intelligent power distribution, and increases overall vehicle efficiency.

Over-the-air updates allow for continuous improvements.
The new BMW i3 will continue to receive new functions, optimised performance, or AI-supported features via software updates long after purchase. All future BMW models will feature the electronics and software architecture developed for the Neue Klasse.

Heart of Joy and BMW Symbiotic Drive.
For decades, the BMW 3 Series has been synonymous with sheer driving pleasure worldwide. In this iconic BMW model, sportiness, precise handling, and long-distance comfort are seamlessly merged to form an exceptional blend. The new BMW i3 brings these qualities into the age of the Neue Klasse and utilises previously unattainable potentials of electromobility. The Heart of Joy defines the brand- new driving experience – delivering greater accuracy, improved assurance and heightened agility. In combination with the advanced suspension technology of the BMW i3, this creates a completely new dimension of driving pleasure. Multiple driving and parking assistance systems, which operate in synergy and securely with the driver while maintaining the unique BMW character, provide increased safety and convenience for everyday driving.

Heart of Joy: Ten times faster than previous systems.

Control systems in vehicles have a long tradition at BMW. It began back in 1979 with the first use of an Anti-lock Braking System (ABS) in the BMW 7 Series. The Heart of Joy controls driving, braking, some steering functions, charging and recuperation. It responds ten times faster than previous systems, resulting in effortless and assured handling. This enables the BMW i3 to navigate corners with precision and agility for maximum accuracy. The Heart of Joy reduces the number of necessary control interventions. The resulting cornering behaviour is more consistent and predictable, which contributes to an even greater feeling of safety.

Soft-Stop: The smoothest stopping process in BMW history.
The electric motors' precise control ensures the new BMW i3 decelerates smoothly without any jerks or braking noise. Soft-Stop ensures an unparalleled stopping process.

In everyday driving, the recuperation brake takes over almost all braking operations in the BMW i3. The friction brakes are only utilised during sporty driving or when emergency braking is required.

Suspension: Sporty and comfortable. Optional adaptive M suspension.

The new BMW i3 is distinguished by its hallmark high driving dynamics paired with long-distance comfort. It takes advantage of the architecture, which is uniformly designed for electric mobility. The new, flat high-voltage battery enables a low centre of gravity. As standard, the BMW i3 has a suspension with stroke-dependent shock absorbers. In addition to the two-joint spring strut front axle, it features a new five-link rear axle. Front and rear anti-roll bars with highly preloaded bearings are used for even more dynamic handling. An adaptive M suspension is available as an option in the all-wheel drive BMW i3. It boosts the dynamic sporty nature of the BMW i3 while maintaining ride comfort.

BMW Symbiotic Drive ensures seamless interaction between the driver and driver assistance systems.
The advanced Level 2 driver assistance systems in the BMW i3 are designed down to the smallest detail for seamless interaction between assistance and driving inputs. The aim is not attaining the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and is always controllable. As a result, the driver always remains involved in an interplay of human and artificial intelligence. This allows acceleration, steering or braking even when driver assistance is engaged, without instantly causing a deactivation of the assistance system. The clear operating logic and displays in the BMW Panoramic iDrive ensure that assisted driving behaviour is intuitive and can be influenced at any time. The symbiotic interplay of driver and vehicle can also be experienced with active safety functions such as Lane Departure Warning. The driver's intent is recorded based on steering behaviour and the direction of vision, so that the system assists with warning and steering intervention only when the driver unintentionally drifts off his own lane or an impending collision is detected.

Driving Assistant Plus takes the strain out of steering and braking.If desired, it controls the speed and distance from the vehicle in front and helps the driver to keep the vehicle comfortably in the lane. The system can automatically detect recognised speed limits and adjust the speed before bends, roundabouts and turns. All optional driver and parking assistance functions can also be activated digitally in the BMW ConnectedDrive Store at a later stage.

Sixth-generation electric drive with round cell high-voltage battery.
Sixth generation BMW eDrive technology (Gen6) features an all-new high-voltage battery concept and 800-volt technology. As one of the standout innovations of the Neue Klasse, it brings significant range improvements, faster charging, up to 400 kW DC charging capacity and bidirectional charging functionality.

In addition to advanced, highly efficient electric motors, it includes fundamentally new high-voltage batteries with cylindrical cells. Compared to Gen5, both range and charging speed are increased by 30 per cent. The new BMW i3 has a range of up to 900 kilometres¹ (according to the WLTP test cycle).

Newly developed lithium-ion cylindrical cells for higher energy density.
The cylindrical cells within the high-voltage storage system have a diameter of 46 millimetres and a height of 95 millimetres. Their optimal design brings a 20 per cent increase in volumetric energy density compared to prismatic cells used as part of Gen5 technology.

Cell-to-pack design enables high energy density at pack level.

The cells are integrated directly into the high-voltage battery without modular construction or structural elements. This cell-to-pack design enables high energy densities at pack level, reducing weight and costs. The combination of cell design and cell-to-pack construction is an in-house development and the result of the BMW Group's expertise in battery technology built up since 2008.

Pack-to-open-body construction allows for a flat battery design.

Thanks to the pack-to-open body concept, the battery housing in the new BMW i3 also functions as a structural component. The chassis has an open floor, which is closed by installing the high-voltage battery. The housing cover thus assumes the function of the vehicle underbody. This saves weight and enables a flat and aerodynamically efficient battery design. Another advantage: the torsional rigidity of the body also benefits from the pack-to-open-body construction, which has a positive effect on the driving dynamics of the new BMW i3.

Energy Master: The highly intelligent control centre.
The electrical and electronic components for the high-voltage battery can be found in the Energy Master. It is positioned on top of the high-voltage battery and developed in-house by the BMW Group. It provides electricity to the motors and the vehicle electrical system and manages all data from the high-voltage battery. It ensures intelligent, efficient and safe battery operation.

Two highly efficient electric motors with EESM and ASM technology.
The BMW i3 50 xDrive has an electric motor on both the front and rear axles. Together, they provide a system output of 469 hp¹ and a torque of 645 Nm¹.

An electrically excited synchronous motor (EESM) is integrated into the rear axle – the primary drive axle. It is based on a stator, which generates a rotating magnetic field by means of three-phase alternating current, and a rotor, which has electrically-excited electromagnets. This design makes the EESM fundamentally different from motors with permanent magnets, as the magnetic field in the rotor can be flexibly regulated. In turn, it is possible to reduce the magnetic field at low load and thus avoid losses. In addition, strong magnetic fields can be generated under high load. This results in high torque and constant power output up to maximum motor speed.

The entire system is controlled by an inverter, which converts the direct current of the battery into the required alternating current. It also ensures that the rotor is excited and is responsible for all control and monitoring processes. As a result, the EESM is always operated at optimum efficiency.

The EESM in the BMW i3 50 xDrive is supplemented by an asynchronous motor (ASM) on the front axle. The ASM works on the induction principle and is a compact and lightweight addition to the EESM. The ASM differs fundamentally in its rotor design: instead of magnets or electrical excitation, the rotor consists of aluminium rods that are connected via short-circuit rings. The necessary torque is generated by induced currents that occur when there is a difference in speed – known as slip – between the stator field and the rotor. The ASM is robust, resistant to heat and made from iron and aluminium. The combination of both types of motors enables a technological quantum leap: together, they reduce energy losses by 40 per cent, reduce the weight of the drive system by 10 per cent and reduce manufacturing costs by 20 percent compared to Gen5.

The EESM of the new BMW i3 is manufactured at the BMW Group plant in Steyr in Upper Austria, and the high-voltage battery at the BMW Group plant in Debrecen, Hungary. The BMW Group's Landshut plant is contributing the Energy Master.

BMW Charging.
For the Neue Klasse, the sixth generation of BMW eDrive technology used in the BMW i3 has undergone significant redevelopment in both its hardware and software. It represents a technological leap in energy density, charging power and range. This results in significantly shorter charging times. In just ten minutes, the BMW i3 50 xDrive charges up to 400 kilometres¹ of range at an 800-volt fast charging station via 400 kW directional current. A control unit with an integrated switching matrix also allows the continued use of 400-volt DC stations. Optionally, drivers can charge their BMW i3 using alternating current (AC) at speeds at up to 22 kW.

As a further innovation, the new BMW i3 – like all future Gen6 electric vehicles – will have bidirectional charging functionality. The energy stored in the battery can thus be used not only for the drive and the electrical consumers in the vehicle, but also as a mobile power bank that provides electricity directly from the high-voltage battery for many use cases.

Innovative charging products – for at home or on the go.
Innovative equipment optimises charging both at home and on the go. BMW products make charging flexible. New products for bidirectional charging complete the range. The charging cable (Mode 3) or the Multifunction Charger fits into the 31-litre storage compartment under the bonnet.

The BMW Multifunction Charger (MFC): The new all-purpose solution for charging at home and on the go also supports the functions of bidirectional charging. A new design with an ergonomically optimised charging plug, a cable length of six metres and suitable adapters for various purposes make the MFC more flexible than ever. For charging and discharging Gen6 electric vehicles, adapters are available in Europe for household and high-voltage current, public charging (Mode 3) with up to 11 kW and for the Vehicle-to-Load function (V2L).

Simple, convenient, digital: Charging becomes an experience.

The BMW i3 features many innovations for convenient and fast charging on the go. This includes route optimised charging planned according to individual criteria with automatic battery preparation for faster DC charging and an intelligent charging flap that opens automatically and Plug & Charge for automatic authentication at charging stations.

Route planning optimised for charging: The BMW Maps navigation system calculates a route optimised for charging, including charging stops, if the destination is outside the current range. The driver determines the charging status at which charging stations and the destination should preferably be reached and which charging station providers they wish to use. Utilising AI, the system learns from past charging processes. For example, the realistically expected charging power, the susceptibility to faults or the exact location data of individual charging stations and includes the optimal charging station in the planning of the route. For full transparency, the customer receives information about the current occupancy status, the number of charging stations and plug types. The expected duration and costs of charging stops are shown in advance based on the individually stored charging rates. The vehicle and the My BMW App synchronise current information while driving; this allows the passenger to check the route on the go and adjust it if necessary. The availability of restaurants, playgrounds, toilets or shopping facilities near the charging stop is also shown.

Battery preparation for faster DC charging: Battery preparation ensures that the high-voltage battery is brought to the optimal temperature before plugging in at a DC charging station. This increases charging capacity immediately after plugging in and shortens the charging time. When the driver actively routes to a DC charging station with BMW Maps, the BMW i3 automatically conditions (heats or cools) the battery. Alternatively, the function can be activated manually via the Central Display or the My BMW App. The current status of the battery temperature and the time remaining for battery preparation can be viewed at any time in the BMW i3 vehicle status and in the My BMW App.

Intelligent charging flap: The charging port is located on the rear right side of the vehicle It is possible to open the charging flap manually, but this is no longer necessary as the intelligent charging flap opens automatically as soon as the customer's charging request is detected. One of the triggers for opening is AI-supported: If the customer walks towards a known or learned charging point, the movement path reveals the charging intention and the flap opens. If no charging cable is connected, the charging flap closes automatically – as it does after the charging process is complete or when the vehicle is ready to drive.

Sustainability: a holistic concept for conserving resources and reducing CO₂e emissions.
As with the BMW iX3, the BMW Group is also taking a holistic approach to sustainability with the new BMW i3. The focus is on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase.

The CO₂e advantage is already apparent after 1–2 years of use.
Depending on the model variant, annual mileage and type of electricity used for charging, the new BMW i3 50 xDrive achieves a CO₂e benefit over a comparable model with an internal combustion engine² after just 1–2 years of use.

Decarbonisation in the supply chain.
A key starting point for reducing CO₂e emissions is targeted decarbonisation throughout the supply chain. Renewable energy, increased use of secondary materials, and product and process innovations contribute to a significant reduction in emissions in the supply chain of all drive variants.

The result of this consistent approach can be proven by the emissions reductions achieved: CO₂e emissions in the supply chain were reduced by around 33 per cent even during the product development of the BMW i3².

Innovative materials and technologies in the interior and exterior.
The "Design for Circularity" principle is also systematically applied in the new BMW i3. This approach entails an enhanced utilisation of secondary materials, strategic selection of materials and the optimisation of dismantling capabilities.

In the front bumper of the BMW i3, 30 per cent recycled plastic is used in the trim. In addition, the variety of materials in the entire bumper without attachments has been reduced from 15 to 7 materials compared to its predecessor (BMW 3 Series). Thanks to the extensive use of a plastic particularly suitable for recycling, the proportion of recyclable plastics was increased from approximately 46 per cent in the predecessor model to approximately 85 per cent². This creates the basis for the recovery of high-quality recycled plastics from the vehicle.

Another example of the implementation of the “Design for Circularity” principle in the BMW i3 is the “Essential” Econeer seat covers, which consist of a recyclable textile composite. The base material of the outer material contains of 100 per cent recycled polyester. Utilising recycled PET as a raw material for the polyester yarn significantly cuts down CO₂e emissions and water usage in production when compared to using primary materials. In addition, the dismantling capacity of the seat cover has been improved to facilitate sorted separation at the end of the life cycle.

Use of secondary materials in the new BMW i3.
The new BMW i3 consists of a total of around 30 per cent of secondary materials²: the proportion of secondary materials in the aluminium cast components of the swivel bearings and hub carriers is 80 per cent; the cast aluminium rims consist of 70 per cent secondary aluminium. The housing of the Gen6 motor on the rear axle also consists of approximately two-thirds recycled aluminium.

The Gen6 battery cells of the BMW i3 high-voltage battery pack use a proportion of secondary materials for cobalt, lithium and nickel. Energy from renewable sources is also used in the production of anode and cathode material as well as in cell production. Compared to a previous Gen5 cell in the BMW i4, the CO₂e footprint in the cell supply chain is reduced by around 33 per cent per Wh. Another example of the innovative use of materials and secondary materials is the engine compartment cover and the storage compartment under the front door of the BMW i3. The base material consists of 30 per cent recycled marine plastic. This is post-consumer material made from used fishing nets and ropes. The starting material of the yarn for the textile of the headliner and the A-pillar contains 100 per cent recycled material.

Improved efficiency in the usage phase.
The EfficientDynamics technology package optimises vehicle efficiency across all subsystems during the usage phase. It includes aerodynamics, lightweight construction, rolling resistance and overall energy management. The BMW Group has been using EfficientDynamics since 2007 and is independent of the drive technology.

In line with the sustainability goals of the BMW Group.
The BMW Group's commitment to the Paris Climate Agreement and to Net Zero by 2050 at the latest is an integral part of the holistic 360° sustainability approach, which is anchored in the corporate strategy. The company has set itself ambitious, scientifically derived CO₂e targets for the coming years. For example, the BMW Group intends to reduce its CO₂e emissions by a total of at least 40 million tonnes of CO₂e in 2030 and by around 60 million tonnes of CO₂e by 2035. This means an additional reduction of around 20 million tonnes of CO₂e in addition to the existing 2030 target.

Transparency thanks to the Product Carbon Footprint.
The BMW Group has long published the TÜV-certified greenhouse gas emissions (TÜV = Technical Inspection Association) of its vehicles as part of the Vehicle Footprint initiative. This report is publicly available here for all drives of the new BMW 3 Series at the start of production and can also be accessed in the My BMW App. This creates increased transparency regarding the proportions of secondary raw materials (SRQ) and CO₂e emissions over the entire life cycle of the vehicles.

Ends

^{1. All data provisional.}
^{2. The value shown is a preliminary forecast. The final value
will be published with the Vehicle Footprint (VFP) by the start of
production (SOP).}
^{3. Will be rolled out gradually for all BMW models with BMW
Operating System 9 and X from the second half of 2026 at the latest.
Availability will be gradually expanded, starting with the markets
Germany and the USA.}

The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

www.bmwgroup.com
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Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

Stable Group earnings thanks to consistent strategy: BMW Group on track

Fri, 13 Mar 2026 11:53:44 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. Consistency and resilience: The BMW Group maintained its course in 2025, despite substantial headwinds. Thanks to its attractive model line-up across all drive technologies, its growing and globally balanced business model and disciplined cost management, the BMW Group once again achieved Group earnings before tax of over € 10 billion. Despite significant additional tariff headwinds, the company reported a stable Group EBT margin of 7.7%
(2024: 7.7%). As in the previous year, Group net profit totalled more than € 7 billion, laying the foundation for a proposed dividend payment in line with the 2024 figure.

“Strategic vision, strong operating performance and high reliability have always been hallmarks of the BMW Group. We set our course for the company’s future success early on, relying on three strong pillars: our technology-neutral approach, our extensive global footprint and our inspiring brands and products,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Over the past years, we have adopted the right strategic positioning. We are benefiting from that today: In a challenging environment, we do not need to change direction but can maintain our course and continue implementing our strategy systematically.”

Technology-neutral approach as key success factor in global competition

The diversity of its product range remains a key success factor for the BMW Group: With a broad drive train portfolio spanning internal combustion engines, plug-in hybrids, battery-electric drive trains and, from 2028, hydrogen fuel cells, the company is laying the foundation to meet globally diverse requirements and customer needs, both today and in the future.

At the same time, this approach is also key to effective CO₂ reduction: In 2025, the company slightly overfulfilled the ambitious targets of the European Union (EU 27+2), with fleet emissions of 90 grams per kilometre – without relying on instruments such as pooling or temporal staggering. This underlines once again how a technology-neutral approach and climate protection go hand in hand at the BMW Group.

Battery-electric vehicles (BEVs) remain growth driver for BMW Group

In financial year 2025, the BMW Group increased its BEV sales worldwide to 442,056 units (+3.6%), representing 17.9% of its total sales. This means that one in six BMW Group vehicles sold was fully electric. At MINI, the percentage was even higher, with one in three vehicles already fully electric.

Plug-in hybrids (PHEVs) also remain an essential component of the technology-neutral approach and the electrification of the model range: In total, the BMW Group delivered 642,071 electrified vehicles, including plug-in hybrids (PHEVs and BEVs) in 2025, meaning that one in four vehicles was electrified. In Europe, the proportion was even higher, where 40 percent of BMW Group vehicles were either fully electric or plug-in hybrids.

2026 electrification milestone: Two million BEVs delivered to customers

In 2025, the BMW Group reached two major electrification milestones since the debut of the BMW i3 and BMW i8 in 2013: In June, the 1.5-millionth fully-electric vehicle was handed over to its new owner. This was followed in August by the three-millionth electrified vehicle. The next milestone will come this year, with the two-millionth fully-electric vehicle.

“With our wide range of electrified vehicles, we have secured ourselves a strong competitive position. We remain true to our role as pioneers and continue to expand our BEV line-up: By the end of this year, we will offer our customers 20 fully-electric cars,” said Zipse.

Strong brands and attractive product line-up with diverse drive train portfolio

With 2,463,681 premium vehicles delivered to customers in financial year 2025, BMW Group sales reached the same high level as in 2024 (2024: 2,450,854 units; +0.5%). Thanks to its globally balanced footprint, the company was able to offset its decline in sales in China (-12.5%) with gains in other regions, reporting solid growth in Europe (+7.3%) and the Americas (+5.6%).

The main growth drivers included the BMW 5 Series, with sales up by more than a quarter, and the compact BMW X2, which rose by 33%. For the 14th consecutive year, BMW M GmbH deliveries reached a new all-time sales high of 213,449 units (2024: 206,587 units; +3.3%), with the BMW M2 Coupé* and the M3* family as the best-selling models. For the first time, one in ten BMWs delivered was a BMW M model. On the fully-electric side, the BMW i5*, BMW iX2* and BMW iX1* models all saw significant growth.

In 2025, the top-selling model in the rapidly growing MINI family, with a total of 288,278 deliveries (2024: 244,925 units; +17.7%), was the MINI Countryman*. The MINI Aceman*, the new MINI Convertible* and the fully-electric MINI Cooper* models led the MINI brand to significant growth. With more than 105,000 BEVs delivered to customers, fully-electric vehicles accounted for over 36% of sales.

The Rolls-Royce luxury brand matched the level of the previous year, with 5,664 deliveries (2024: 5,712 units; -0.8%). The Rolls-Royce Cullinan and fully-electric Spectre models were the most in demand.

BMW Group meets 2025 targets

As projected, the BMW Group achieved its business objectives for 2025. Thanks to its attractive line-up, the BMW Group reported revenues of € 133,453 million for the full year (2024: € 142,380 million; -6.3%; adjusted for currency translation
effects: -3.9%). This reflects the intense competition in the automotive sector, particularly in China. Furthermore, negative currency translation effects, primarily from the US dollar, Korean won and Chinese renminbi, also had an impact.

Lower R&D spending and capital expenditure as planned

As previously announced, the BMW Group’s investments in the future have declined from their peak: Research and development spending totalled € 8,319 million in 2025 – a moderate decrease from the previous year (2024: €9,078 million; -8.4%). Expenditure for research and development is largely focused on digitalisation and electrification of the vehicle fleet across all model series. It also includes spending for the development of NEUE KLASSE models, such as the BMW iX3* and the successor models to the BMW X5 and BMW 7 Series. The R&D ratio for the full year decreased to 6.2% (2024: 6.4%). As planned, capital expenditure for the full year also declined significantly to € 7,237 million (2024: € 9,056 million; -20.1%), with a capex ratio of 5.4%.

The BMW Group was also able to reduce sales and administrative expenses in line with forecasts, lowering costs by 6.1% to € 10,606 million (2024: € 11,296 million).

“Our disciplined active cost management strengthened our performance in 2025: Compared with the previous year, as promised, we were able to streamline our cost structures in line with planning, by reducing R&D expenditure, sales and administrative expenses as well as manufacturing and material costs. A total reduction in expenses of € 2.5 billion has benefited our profitability. We will continue systematically lowering costs this year, in line with our planning," said Walter Mertl, member of the Board of Management responsible for Finance.

Group EBT margin in line with previous year

In 2025, despite significant tariff headwinds, the BMW Group once again achieved Group earnings before tax (EBT) of more than € 10 billion (€ 10,236 million; 2024: € 10,971 million; -6.7%). The Group EBT margin of 7.7% (2024: 7.7%) was on a par with the previous year. Group net profit once again exceeded € 7 billion, at € 7,451 million (2024: € 7,678 million; -3.0%).

Automotive EBIT margin within target range of 5 to 7%

Automotive Segment earnings before financial result (EBIT) totalled € 6,259 million (2024: € 7,893 million; -20.7%). The EBIT margin of 5.3% (2024: 6.3%) was within the target range of 5 to 7%, as forecast in March 2025. Excluding depreciation and amortisation for BBA assets from the purchase price allocation, the EBIT margin was 6.4%. As forecast, the additional impact of tariffs in 2025 lowered the margin by approx. 1.5 percentage points.

The Automotive Segment’s free cash flow for the full year totalled € 3,240 million (2024: € 4,852 million). Cash inflows from operating activities decreased year-on-year, partially offsetting the lower investment activity. Due to the reduction in inventories, working capital also had a positive effect on the segment’s cash inflows. The segment’s free cash flow is projected to exceed € 4.5 billion in 2026.

The Financial Services Segment reported a slight increase in the number of new credit financing and leasing contracts in 2025. This was primarily driven by positive business development in Europe and an improvement in the Chinese competitive environment in the second half of the year, after local banks substantially reduced their commission rates for brokering of financial and insurance products to retail customers.

As a consequence, the segment’s volume of new business also increased slightly, despite negative currency translation effects, reaching € 65,818 million for the full year (2024: € 64,519 million/+2.0%). The penetration rate, the percentage of new BMW Group vehicles leased or financed by the Financial Services Segment, climbed to 46.6% duringthe reporting year (2024: 42.6%/+4.0 percentage points).

Segment profit before tax (PBT) for the full year 2025 amounted to
€ 2,401 million (2024: € 2,538 million/-5.4%). The decrease was primarily due to lower income from the sale of lease returns and a tax arrears payment required as a result of a revised operational tax assessment relating to previous years.

Dividend payout and payout ratio in line with previous year

The BMW Group ensures that its shareholders consistently benefit from the company’s success. Its sustainable dividend policy offers shareholders a reliable return on investment.

“In 2025, the BMW Group achieved a stable EBT margin of 7.7%, with pre-tax earnings once again exceeding € 10 billion. Thanks to a stable year-on-year profit attributable to shareholders of BMW AG, we are proposing a total dividend payment of € 2,672 billion, comparable to the previous year, with a stable payout ratio of 36.6%,” said Mertl.

The payout ratio is thus at the high end of the target range of 30-40% of net profit attributable to the shareholders of BMW AG.

The Annual General Meeting in May 2025 authorised the Board of Management to buy back up to 10% of BMW AG’s share capital over the next five years. Based on this new authorisation, the Board of Management approved a third share repurchase programme with a volume of up to € 2 billion,to be completed no later than 30 April 2027. By December 2025, the first tranche of shares, with a value of € 750 million, had been repurchased.

As of 31 December 2025, BMW AG held 8,682,146 shares, with a nominal value of
€ 8,682,146. This is equivalent to 1.41% of the share capital as of 31 December 2025.

At this year’s Annual General Meeting on 13 May 2026, the Board of Management and Supervisory Board will propose a dividend of € 4. 40 per share of common stock (2024: € 4.30) and € 4.42 per share of preferred stock (2024: € 4.32). Furthermore, at a separate meeting of preferred shareholders held on same day, the Board of Management and Supervisory Board will propose the 1:1 conversion of all shares of preferred stock into common stock with voting rights, without any additional payment obligation.

NEUE KLASSE ramp-up begins in 2026

During the current financial year, the ramp-up of the NEUE KLASSE will gain speed, starting out with two models at the heart of the BMW brand: Since its world premiere at the International Motor Show (IAA) in September 2025, the fully-electric BMW iX3 has seen extremely strong demand – among pre-ordered fully-electric BMW vehicles in Europe, one in three orders is for a BMW iX3. Due to the high demand, the plant in Debrecen, Hungary, is already operating in two shifts. The second NEUE KLASSE model – the fully-electric BMW i3– will celebrate its design premiere next week in Munich.

“With the successful launch of the NEUE KLASSE, we demonstrated in 2025 that we are leading the BMW brand into the future, with new technology clusters and a fresh design language. The extraordinarily high demand for the first model, the BMW iX3, proves that pioneering spirit, innovation and courage deliver results,” said Zipse. “We will maintain the high pace of our innovation rollout as we introduce the technologies of the NEUE KLASSE across our entire portfolio: Between now and 2027, we will present more than 40 new or updated models. These will also include the BMW 3 Series and BMW X5: two all-new models in two of our key segments, offered with all drive train variants. In this way, we are ushering in a new era of technology neutrality at the BMW Group.”

Forecast for financial year 2026

The BMW Group anticipates the following developments during financial year 2026: Given the current economic outlook for 2026, the global automotive markets are expected to develop in a stable manner. The company anticipates growth potential overall for Europe and the USA. Based on the average sales volume of recent months, sales in China are expected to remain approximately at the previous year's level.
Globally, the company forecasts that deliveries will be on a par with the previous year and that fully-electric vehicles will account for the same share of sales as last year.

For financial year 2026, the BMW Group assumes that headwinds from higher tariffs will further impact the EBIT margin in the Automotive Segment by about 1.25 percentage points. Mitigation measures have already been considered.

Regarding forecast values: In addition to the aforementioned tariff-related burdens, the EBIT of the Automotive Segment will be impacted year‑on‑year by higher negative effects from currencies and raw materials, by rising depreciation and a significantly lower capitalization rate, as well as by overall lower revenues resulting from the declining used‑car market. In China, the price and product measures adopted to stabilize transaction prices will have a negative year‑on‑year effect, particularly in the first half of the year.
The planned cost reductions in capital expenditure, material and manufacturing costs, in research and development activities, as well as in selling and administrative expenses will partially offset these burdens.

The EBIT margin for the Automotive Segment is therefore forecast to be within the range of 4 to 6%. RoCE should be between 6 to 10%.

In the Financial Services Segment, RoE is projected to be between 13 to 16%. A further decline in the used car markets and lower income from the resale of end-of-lease vehicles compared to 2025 are anticipated.

In the Motorcycles Segment, deliveries are forecast to be on a par with the previous year, with an EBIT margin within the range of 4.0 to 6.0% and a RoCE of 10 to 14%.

In light of the forecast developments, a moderate decline in Group earnings before tax is expected for 2026.

The BMW Group’s actual business performance may deviate from these expectations – for example, due to changes in political and macroeconomic conditions.

Proposal for the election of a Supervisory Board member

The Supervisory Board will propose to the Annual General Meeting that Dr Christian Bruch, Chief Executive Officer of Siemens Energy AG, be newly elected to the Supervisory Board for a term of four years.

* * *

The BMW Group Report 2025 will be published on 12 March 2026 at 7:30 a.m. (CET) at https://www.bmwgroup.com/de/investor-relations/unternehmensberichte.html. The BMW Group Annual Conference taking place on 12 March 2026 as virtual event can be watched live in the internet from 8:00 a.m. (CET) at: https://www.live.bmwgroup.com/en/live-streaming/, followed by the livestream of the journalist Q+A at the Annual Conference from 9:00-10:00 a.m. From 11:00 a.m.-12:00 p.m. will follow the livestream of the Investor Relations Q+A with analysts at https://www.bmwgroup.com/en/investor-relations/annual-conferences.html.

The BMW Group – an overview: GJ 2025		YTD Q4 2025	YTD Q4 2024	Change in %
Deliveries to customers
Automotive¹	units	2,463,681	2,450,854	+0.5
thereof: BMW	units	2,169,739	2,200,217	-1.4
MINI	units	288,278	244,925	17.7
Rolls-Royce	units	5,664	5,712	-0.8
Motorcycles	units	202,563	210,385	-3.7

Employees (as of 31 Dec. 2025)		154,540
EBIT margin Automotive Segment	percent	5.3%	6.3%	-1.0 %-point
EBIT margin Motorcycles Segment	percent	5.7%	6.1%	-0.4 %-point
EBT margin BMW Group²	percent	7.7%	7.7%	-

Revenues	€ million	133,453	142,380	-6.3
thereof: Automotive	€ million	117,557	124,917	-5.9
Motorcycles	€ million	3,143	3,220	-2.4
Financial Services	€ million	39,806	38,562	3.2
Other Entities	€ million	12	14	-14.3
Eliminations	€ million	-27,065	-24,333	-11.2

Profit before financial result (EBIT)	€ million	10,186	11,509	-11.5
thereof: Automotive	€ million	6,259	7,893	-20.7
Motorcycles	€ million	178	198	-10.1
Financial Services	€ million	2,411	2,511	-4.0
Other Entities	€ million	0	-25	-
Eliminations	€ million	1,338	932	43.6

Profit before tax (EBT)	€ million	10,236	10,971	-6.7
thereof: Automotive	€ million	5,945	7,544	-21.2
Motorcycles	€ million	174	198	-12.1
Financial Services	€ million	2,401	2,538	-5.4
Other Entities	€ million	1,087	837	29.9
Eliminations	€ million	629	-146	-

Group income taxes	€ million	-2,785	-3,293	-15.4
Net profit	€ million	7,451	7,678	-3.0
Earnings per share of common stock	€	11.89	11.62	2.3
Earnings per share of preferred stock³	€	11.91	11.64	2.3
¹ Deliveries include the joint venture BMW Brilliance Automotive Ltd., Shenyang.
²Ratio of Group earnings before taxes to Group revenues.
³ Common/preferred shares. Earnings per share of preferred stock are calculated by distributing the earnings required to cover the additional dividend of € 0.02 per preferred share proportionally over the quarters of the corresponding financial year.

The BMW Group – an overview: IN Q4 2025		IN Q4 2025	IN Q4 2024	Change in %
Deliveries to customers
Automotive¹	units	667,947	696,697	-4.1
thereof: BMW	units	584,357	616,714	-5.2
MINI	units	82,026	78,241	4.8
Rolls-Royce	units	1,564	1,742	-10.2
Motorcycles	units	43,407	46,969	-7.6

Employees (as of 31 Dec. 2025)		154,540
EBIT margin Automotive Segment	percent	3.7%	5.5%	-1.8 %-points
EBIT margin Motorcycles Segment	percent	-15.1%	-6.8%	-8.3 %-points
EBT margin BMW Group²	percent	6.5%	5.8%	0.7 %-point

Revenues	€ million	33,454	36,416	-8.1
thereof: Automotive	€ million	30,393	34,054	-10.8
Motorcycles	€ million	621	657	-5.5
Financial Services	€ million	10,095	9,964	1.3
Other Entities	€ million	3	4	-25.0
Eliminations	€ million	-7,658	-8,263	7.3

Profit before financial result (EBIT)	€ million	2,122	1,882	12.8
thereof: Automotive	€ million	1,139	1,865	-38.9
Motorcycles	€ million	-94	-45	-
Financial Services	€ million	544	312	74.4
Other Entities	€ million	9	-12	-
Eliminations	€ million	524	-238	-

Profit before tax (EBT)	€ million	2,180	2,110	3.3
thereof: Automotive	€ million	1,040	1,781	-41.6
Motorcycles	€ million	-96	-46	-
Financial Services	€ million	565	392	44.1
Other Entities	€ million	315	458	-31.2
Eliminations	€ million	356	-475	-

Group income taxes	€ million	-441	-564	-21.8
Net profit	€ million	1,739	1,546	12.5
Earnings per share of common stock	€	2.92	2.41	21.2
Earnings per share of preferred stock³	€	2.93	2.42	21.1
¹Deliveries include the joint venture BMW Brilliance Automotive Ltd., Shenyang.
²Ratio of Group earnings before taxes to Group revenues.
³ Common/preferred shares. Earnings per share of preferred stock are calculated by distributing the earnings required to cover the additional dividend of € 0.02 per preferred share proportionally over the quarters of the corresponding financial year.

GLOSSARY – explanatory comments on key performance indicators

Deliveries to customers

A new or used vehicle is recorded as a delivery once it is handed over to the end user (which also includes leaseholders under lease contracts with BMW Financial Services). In the US and Canada, end users also include (1) dealers when they designate a vehicle as a service loaner or demonstrator vehicle and (2) dealers and other third parties when they purchase a company vehicle at auction and dealers when they purchase company vehicles directly from the BMW Group. Deliveries may be made by BMW AG, one of its international subsidiaries, a BMW Group retail outlet, or independent third-party dealers. The vast majority of deliveries – and hence the reporting of deliveries to the BMW Group – is made by independent third-party dealers. Retail vehicle deliveries during a given reporting period do not correlate directly to the revenues that the BMW Group recognises in respect of that particular reporting period.

Payout ratio

The payout ratio is preliminary. Although the Board of Management and the Supervisory Board will propose a fixed dividend per share at the Annual General Meeting, the number of shares entitled to a dividend is expected to fall by the Annual General Meeting due to the ongoing share buy-back programme. Accordingly, the total amount to be distributed to shareholders is also still expected to change by 13 May.

EBIT

Profit before financial result. Profit before financial result comprises revenues less cost of sales, less selling and administrative expenses and plus/minus net other operating income and expenses.

EBIT margin

Profit/loss before financial result as a percentage of revenues.

EBT

EBIT plus financial result.

PHEV

Plug-in-hybrid electric vehicle - hybrid vehicle with petrol engine and electric drive.

If you have any questions, please contact:

BMW Group Corporate Communications

Dr Britta Ullrich, Finance Communications

Telephone: +49 89 382-18364

Email: britta.ullrich@bmwgroup.com

Sebastian Keßler, Communications BMW Group, Strategy

Telephone: +49 89 382-21616

Email: Sebastian.KE.Kessler@bmwgroup.com

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24118

Email: Max-Morten.Borgmann@bmwgroup.com

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmwgroup.com

The BMW Group

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group Ireland names 2025 Retailers of the Year.

Thu, 26 Feb 2026 09:58:00 +0100

BMW Group Ireland has named its inaugural Retailers of the Year for 2025, recognising outstanding performance across the BMW and MINI brands over the past twelve months.

The awards celebrate the top BMW and MINI retailers who excelled in business performance and transformation throughout the year. Conlans BMW Kildare was honoured as BMW Retailer of the Year Ireland, while Frank Keane Naas Road received the MINI Retailer of the Year Ireland award.

In addition, the Sustainability Retail Champion of the Year Award was presented to Colm Quinn, recognising efforts in CO₂ reduction and active involvement in the local community. The Sustainability Retail Champion of the Year Award, now in its third year, is important because it recognises and encourages efforts to reduce environmental impact and promote long-term responsible practices within the retail network.

The ceremony took place at the historic Löwenbräukeller in Munich, with retailers from across the BMW and MINI UK and Ireland network attendance. The event was hosted by TV and radio presenter Dermot O’Leary.

This year’s awards coincided with the company’s Brand and Business Summit, which brought together retail partners from across Europe to align on BMW Group’s product and commercial strategies.

Helen Westby, Managing Director, BMW Group Ireland, said: “We are delighted to be hosting our first ever Retailer of the Year Awards alongside our colleagues in the UK, to recognise outstanding performance. The winners represent the highest standards across our network. Their focus on resilience, leadership, and customer excellence set the benchmark for our brands.”

The 2025 Retailer of the Year Awards were held just two weeks before the first customer deliveries of the new BMW iX3 in Ireland, with the official market launch on Saturday, 7 March 2026.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
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For further information please contact:

Laura Condron | +353860477549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The beginning of a new era: fully electric BMW M models set unrivalled high-performance standards.

Thu, 15 Jan 2026 09:47:48 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. BMW M’s high-performance vehicles will soon deliver the ‘Ultimate Driving Machine’ experience in electric form. From 2027, BMW M will usher in a new era in the high-performance vehicle segment and, for the first time, bring BMW M’s motto, “Born on the racetrack. Made for the streets. Core of a passionate community”, to life with a fully electric drivetrain. “The next generation of models are set to establish a new benchmark in the high-performance vehicle segment,” says Franciscus van Meel, Managing Director of BMW M GmbH. “With the latest generation of Neue Klasse technology, we are taking the BMW M driving experience to a new level and will inspire our customers with outstanding, racetrack-ready driving dynamics for everyday use.”

The future model generation embodies the DNA of the high-performance brand with authenticity and advances the distinct BMW M driving experience. The fully electric drivetrain redefines the brand’s dynamics, combining driving pleasure with racetrack capability in an unprecedented way. Long range, high charging performance thanks to 800-volt technology, and highly efficient energy recuperation make the fully electric BMW M models a versatile everyday companion. The newly developed architecture with centrally controlled individual wheel drive opens up a new dimension of driving dynamics and further increases the driving safety of all BMW M next-generation vehicles.

The significant gains in driving dynamics are also the result of the forward-looking central control and electronics architecture of the Neue Klasse. Four high-performance computers, known as “Superbrains,” unite computing power for driving dynamics (“Heart of Joy”), automated driving, infotainment, as well as basic and comfort functions. In addition to enhanced overall performance through accelerated data exchange, the next-generation BMW M models also benefit from faster updates and upgrades.

Innovative BMW M eDrive concept with fully integrated M Dynamic Performance Control.
The BMW M models has been developed from the ground up. At the core of the new architecture is BMW M eDrive, which is based on the BMW Gen6 technology of the Neue Klasse. Each wheel is driven by an electric motor. In combination with the M-specific control software of the ‘Heart of Joy’, the ‘BMW M Dynamic Performance Control’ unlocks completely new potentials in driving dynamics and safety for high-performance vehicles. Additionally, the system enables maximum recuperation and optimum traction right up to the limit, as well as a more direct response.

In all electric models of BMW M, two electric drive units on the front and rear axles, each with one electric motor per wheel, ensure driving performance expected from BMW M. Each of the four electric motors drives one wheel. This concept combines all the advantages of rear-wheel and all-wheel drive while enhancing driving dynamics on the road and racetrack. Additionally, the front axle can be completely decoupled. The result is BMW M’s renowned rear-wheel drive with its dynamic driving characteristics, enhanced efficiency, and increased range, for example, on longer motorway journeys. For the unmistakable BMW M driving experience and enhanced drivability, various predefined driving modes, simulated gear shifts, and a newly developed soundscape come into play. These are just a few examples of how BMW M channels pure emotion into the fully electric BMW M models, making it felt in every single drive.

The electric drive units of BMW M eDrive are characterised by high power density and are the most powerful drives BMW M has ever used. In both drive units, the electric motors are arranged in parallel, each delivering power to one gearbox per wheel. The drive units also integrate the inverter for controlling the electric motors and the oil supply. The system enables precise control of torque and power at each individual wheel, allowing for optimal traction, continuous torque distribution between the braking system and electric motors, as well as brake energy recuperation right up to the limit. The result is a driving experience in BMW M production vehicles that has never been achieved before.

Powerful high-voltage battery for high peak performance and faster charging.
The high-voltage battery, boasting over 100 kWh of usable energy as the powerhouse for the BMW M eDrive system, has also been specifically adapted to meet the demands of high-performance vehicles. The focus remains on compatibility with both road and racetrack use. This is achieved through a "Design to Power" approach, featuring a performance-optimized variant of the Gen6 cylindrical cell. Supporting this, the cooling system and the Energy Master — the highly intelligent control center of the battery located outside the battery pack — have been optimized for higher power outputs. With BMW M specific solutions, the Gen6 high-voltage battery in the fully electric high-performance models delivers even greater peak and charging performance. Additionally, the BMW M models with Gen6 technology offer the highest recuperation values. The high-voltage battery housing also serves as a structural component of the vehicle and is connected to the front and rear axles. The higher resulting stiffness in the overall vehicle also leads to improved driving dynamics.

Innovative lightweight design with first-time use of natural fibre elements.
Apart from innovations related to driving performance, high-tech will be also reflected by new and innovative materials. Lightweight construction has always played an important role in high-performance models. Therefore, BMW M will introduce for the very first-time natural fibre elements within the fully electric BMW M high-performance model line-up.

The brand gained significant experience in durability, production, and integration using natural fibre in motorsport since 2019. This material offers similar properties to carbon fibre but can be produced with around 40 per cent less CO₂e.

In case of queries, please contact:

Corporate Communications

Christophe Koenig, Head of BMW M GmbH and BMW M Motorsport Communications
Telephone: +49-89-382-56097
E-mail: Christophe.Koenig@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW
Telephone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group receives prestigious innovation award for components made from flax fibres.

Thu, 15 Jan 2026 09:46:01 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The BMW Group, together with its partners, has won the globally renowned JEC Composites Innovation Award for series-production exterior components in automobiles. The award was presented at the JEC World Premiere in Paris and recognizes innovations in the development of sustainable materials for the automotive industry.

Innovation and sustainability in automotive engineering.

In June of 2025, the BMW Group first announced the use of natural composites made from flax fibre in the design of series-production vehicles. The award in the "Automotive & Road Transportation Parts" category recognizes BMW Group’s successful integration of these innovative materials. BMW Group’s decision to use natural fibre composites for visible components in series-production vehicles is the most comprehensive application within the industry to date.

Collaboration enables technological breakthrough.

The innovative use of fibre composites is the result of years of research and development work and intensive cooperation with partners Bcomp Ltd., Cobra Advanced Composites Co. Ltd. and PPG Wörwag Coatings GmbH & Co. KG. Together, the consortium succeeded in overcoming a major technical challenge: ensuring the natural fibre composites developed would meet the complex requirements for series production required across the structure of the vehicle, including the high quality needed for the roof panel.

Contribution to CO₂e reduction and lightweight construction.

The use of natural fibres helps to reduce the CO₂e footprint of future vehicle models and has an impact on lightweight construction goals. Material tests show that superior exterior and interior components can be manufactured from these natural fibres.

A concrete example is the use of natural flax fibre composites instead of carbon fibre composites in the roof panels of future models. Replacing carbon roof panel with flax fibre panels can achieve a reduction in CO₂e emissions of around 40% during production plus addition end-of-life considerations.

Collaboration as a success factor.

The development of innovative natural flax fibre composites is the result of successful and intensive collaboration with internal and external partners. Cross-departmental and cross-company cooperation has led to new and innovative solutions in materials and manufacturing processes. Through BMW Group’s use of interdisciplinary expertise, it has been possible to develop forward-looking products and consistently promote sustainability in automotive engineering.

Dr. Herbert Negele, Head of Materials Development and Lightweight Construction, emphasized the importance of BMW Group’s collaborative approach: "At BMW Group, we are committed to thinking and acting responsibly. This premise requires the continuous development of our materials towards sustainability, while continuing to meet the high demands of functionality, lightweight construction and design. The JEC Award confirms our approach and motivates everyone involved in the project to continue along this path.”

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group Ireland leads the premium segment in 2025.

Wed, 07 Jan 2026 12:25:00 +0100

BMW Group Ireland delivers a strong 2025 sales performance in with 5,868 vehicle registrations.
BMW recorded 5,143 registrations, establishing its position as the leading premium automotive brand in Ireland.
Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 percent of the total volume.
Leadership in the luxury class, driven by strong growth for BMW
i7, M5 alongside sustained demand for BMW XM.
MINI registrations increased to 725 units (2024: 561), with almost 50 per cent fully electric.

Dublin. BMW Group Ireland has delivered a strong performance in 2025, reporting 5,868 registrations, with over 19 per cent of these vehicles being battery electric vehicles (BEV). The BMW brand recorded 5,143 registrations (2024: 4,619), establishing its position as Ireland leading premium automotive brand. MINI registered a total of 725 vehicles with almost half of these fully electric.

The BMW brand registered 801 fully electric models in 2025, with year-on-year growth in key electric models including the BMW iX1 and BMW iX2.

“BMW Group Ireland has delivered a strong year, with BMW establishing its position as Ireland’s leading premium automotive brand and MINI continuing its momentum with a revitalised model range,” said Helen Westby, Managing Director, BMW Group Ireland.

“Our focus remains on giving customers the right choice of vehicle at the right time. We will begin customer deliveries in March of the first Neue Klasse model, the BMW iX3, marking the start of a new generation of BMW vehicles that deliver a clear leap forward in technology, design and driving dynamics.

The BMW iX1 led the brand’s all-electric registrations (372 registrations) thanks to its competitive pricing and inclusion in the current Government incentives (the SEAI Grant, Vehicle Registration Tax (VRT) relief, and 0% Benefit-In-Kind (BIK) threshold). It’s imperative the Government continues to support the BEV market if we want to build on this momentum.”

Meanwhile demand for plug-in hybrid models continued to grow, with a total of 3,153 PHEV registrations, increasing by 33 per cent over 2024, with models such as the BMW X3 and BMW XM outperforming expectations.

In addition to its all-electric success, BMW’s wider model portfolio continued to perform strongly. The BMW X5 and BMW X1 were the brand’s best-sellers, while the BMW 5 Series and BMW 1 Series also recorded significant increases. Following its first full year on sale in Ireland, the fourth generation BMW X3 recorded a 49.5 per cent increase in registrations, reflecting continued customer appeal driven by its refreshed design, plug-in hybrid technology and advanced in-car technology.

BMW M recorded another market-leading year in Ireland in 2025, with 150 BMW M5 registrations, reflecting strong demand across both M Performance and M High Performance models and underlining the brand’s appealing blend of everyday usability thanks to its plug-in hybrid motor technology while also delivering motorsport-inspired performance.

Following its successful transition to The New Retail in 2025, MINI saw significant momentum throughout the year. Registering a total of 725 units, MINI achieved 48.55 per cent BEV sales and a significant increase in sales up 29 per cent from 2024, driven by the brand’s completely revitalised product portfolio.

“2025 has been a standout year for MINI in Ireland, driven by the growing demand for our fully electric models alongside the continued success of our most iconic vehicles,” said Julie Bothwell, Sales and Marketing manager for MINI Ireland.

“The successful transition to an agency model under The New Retail has been underpinned by the commitment of our retailer partners, who have played a vital role in delivering this performance. With nearly a third of our sales now fully electric, MINI continues to make progress in its electrification journey while staying true to the brand’s iconic character.”

BMW Group Ireland registrations -January to December 2025:

	2025	2024	per cent change
BMW	5,143	4,619	+11.3%
MINI	725	561	+29.2%
of which MINI BEV	325	133	+164.7%
Total BMW Group Ireland	5,868	5,180	+13.28%

Ends

For further information please contact:

Laura Condron

Communications and Strategy Manager

BMW Group Ireland

Laura.Condron@bmw.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

Tue, 06 Jan 2026 10:12:32 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X. (LINK TO FULL RELEASE)

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

Supervisory Board defines succession: Milan Nedeljković appointed new Chairman of the Board of Management of BMW AG

Tue, 09 Dec 2025 18:27:05 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. Dr.-Ing. Milan Nedeljković will assume the role of Chairman of the Board of Management of BMW AG effective on 14 May 2026. The company’s Supervisory Board took this decision today. Following the successful launch of the Neue Klasse, Nedeljković will succeed Oliver Zipse, who has been a member of the Board of Management of BMW AG for more than ten years and has served as its Chairman since August 2019. The Supervisory Board extends its sincere thanks to Oliver Zipse for his outstanding achievements for the BMW Group.

"Milan Nedeljković convinces with his strategic foresight, strong implementation skills, and entrepreneurial thinking. He stands for very focused management of resources—whether financial or ecological," said Dr. Nicolas Peter, Chairman of the Supervisory Board of BMW AG. " Milan Nedeljković inspires people with ideas, unites them behind shared values, and thereby motivates them to realize peak performance. This is a crucial leadership quality to maintain the BMW Group’s successful course in this time of transformation."

In 2023, Oliver Zipse’s contract as Chairman of the Board of Management of BMW AG was extended beyond the usual retirement age until 2026. Subsequently, he will leave the Board of Management as planned after the Annual General Meeting on 13 May 2026, concluding a total of 35 years with the BMW Group.

"Oliver Zipse has made a significant contribution to the BMW Group and deserves our sincere gratitude. He has led BMW through global crises such as the COVID-19 pandemic and represents the Neue Klasse as the largest strategic project in the company’s history," said Peter. "Oliver Zipse has always prioritized BMW’s success. He consistently took a clear stance—even in the face of great external headwinds—and thus kept the company on track during turbulent times."

Milan Nedeljković, the designated Chairman of the Board of Management, has been a member of the Board of Management of BMW AG since 2019 and is currently responsible for the Production division. The 56-year-old began his professional career at BMW as a Trainee in 1993 and has accumulated extensive international experience. He has held senior leadership positions at Plant Oxford, as Managing Director Plant Leipzig and Munich and as Senior Vice President Corporate Quality. His contract as Chairman of the Board of Management will extend into 2031.

Dr. Martin Kimmich, Chairman of the Global Works Council and deputy Chairman of the Supervisory Board, said: "Milan Nedeljković is held in high regard by and enjoys the trust of BMW’s workforce. Together with him, we look forward to continuing the long tradition of cooperative collaboration between the Works Council and corporate management as a foundation for our BMW success story."

ENDS

If you have any questions, please contact:

Max-Morten Borgmann, Head of Communications BMW Group, Finance, Sales
Telephone: +49 89 382-24118
Email: max-morten.borgmann@bmwgroup.com

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key component of the BMW Group’s corporate strategy – from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
inkedIn: http://www.linkedin.com/company/bmw-group/
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Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
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Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

A Tale of Two British Icons: Introducing the new MINI Paul Smith Edition.

Wed, 29 Oct 2025 02:00:00 +0100

Combining MINI's distinctive appearance with Paul Smith's remarkable design language, the new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons.

A partnership grounded in shared values of craftsmanship, creativity and innovation, the new MINI Paul Smith Edition follows in the footsteps of the original Paul Smith Classic Mini from 1998, the MINI STRIP in 2021 and the MINI Recharged by Paul Smith from 2022.

Launching with the MINI Cooper Electric and closely followed by the MINI Cooper 3-Door, 5-Door and Cooper Convertible, the British designer onboards his design language mantra ‘classic with a twist’ to the latest MINI Paul Smith Edition. The MINI Paul Smith Edition will celebrate its world premiere at the Japan Mobility Show on 29 October 2025.

Speaking on the introduction of the new MINI Paul Smith Edition, Sir Paul Smith comments “It’s not often that you see two icons of design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details will be a welcomed surprise.”

The new MINI Paul Smith Edition showcases the familiar MINI design language with an influx of Paul Smith styling details throughout both the exterior and interior, bringing together the shared history of MINI and Paul Smith into the present day.

Holger Hampf, Head of MINI Design, comments “MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: ‘Every day is a new beginning.’ Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements such as the ‘hello’ projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car.”

Familiar MINI exterior design, with a further British twist:

The new MINI Paul Smith Edition is offered with three exterior paint choices – two of which are introduced exclusively on this edition. Statement Grey is a modern interpretation of the classic MINI Austin Seven colour from 1959 – a clear, bluish-tinted grey shade – while Inspired White is a contemporary homage to the popular Classic Mini Beige shade. The final paint colour, Midnight Black, can already be found in the MINI Family.

Two roof variants - a specially created Nottingham Green (a homage to Sir Paul’s birthplace) or Jet Black – continue the edition, alongside Nottingham Green wing mirrors and bordering to the octagonal front grille. To further compliment the roof, a Paul Smith ‘Signature Stripe’ can be found for those who chose the Nottingham Green option, and for Jet Black customers, elegant gloss and matt black stripes.

Other exterior details include a handwritten Sir Paul Smith ‘hello’ puddle light projected from the door mirrors and signature on the rear of the model, while the MINI logo has been given a newly designed Black/Blue colour combination for the Edition. 18-inch Night Spoke alloy wheels in Dark Steel complete with Nottingham Green centre caps displaying Paul Smith lettering complete the exterior design of this Edition.

Thoughtful s ignature s tyling : Inside the MINI Paul Smith Edition .

Moving inside, the Edition contains numerous Paul Smith details throughout. Upon entering the car, the driver and front passenger will be greeted with Smith’s handwritten motto ‘Everyday is a new beginning’ on the door sills, while a graphic of a hand-drawn rabbit by Paul Smith will be found on the front floormat.

The familiar knitted dashboard and door panels of the MINI Cooper have been tweaked to include Paul Smith tone-on-tone striped patterns to add a subtle, yet striking addition to the interior.

The steering wheel showcases the same Black/Blue coloured MINI logo, while the bottom of the steering wheel sits the iconic Paul Smith ‘Signature Stripe’ alongside the Paul Smith wordmark.

Vescin sports seats - finished in Nightshade Blue - showcase the familiar Paul Smith stripes spread across the top of the seats with a stitched Paul Smith logo and blue stitching which can be found across the seats and steering wheel.

Further key touchpoints inside the Edition such as door handles, speaker grilles, steering wheel surrounds and cup holders, are all finished in Dark Steel, bringing together the hero colour palette of the new MINI Paul Smith Edition.

A history of MINI and Paul Smith:

As familiar collaborators, this partnership has always been a tribute to creative expression and individuality, perfectly embodying the essence and character of both brands. The joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created “Paul Smith Blue” colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

In 1999, as a celebration of the 40 th birthday for the classic Mini, a one-off example was dipped in his characteristic stripe design, showcasing 86 stripes in 26 colours and remains a key visual cue for the Paul Smith brand.

In 2021, MINI celebrated the world premiere of the MINI STRIP, a custom-made, one-off model co-created by Paul Smith and MINI, shining the spotlight on sustainability in automotive design and manufacturing. The joint design process applied the principles of maximum reduction, to produce a minimalist, high-class design with a fresh and unconventional appeal.

Most recently in 2022, the British designer converted his classic Mini from the 1998 collaboration and reinvented the model by installing an electric motor to replace the combustion powered engine. The customised car was a part of the MINI Recharged project, which celebrated the fusion of tradition with pioneering technology,

Paul Smith MINI Collection:

Creativity flows in both directions - Paul Smith finds inspiration in MINI, just as MINI looks to the designer for cues in exclusive pieces in his collections. To celebrate the launch of the latest edition, Paul Smith will debut a collection of capsule bags, inspired by key details from the latest MINI collaboration.

The Paul Smith Edition will be priced from €41,330 OTR, with first customer deliveries expected in Spring 2026. The edition will make its world premiere at the Japan Mobility Show on 29 October 2025.

For more information on the new MINI Paul Smith Edition, please visit our website .

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

LinkedIn: http://www.linkedin.com/company/bmw-group/

The First of a New Era I Introducing the New BMW iX3.

MINI Press Office Contacts:

Laura Condron | Communications & Strategy Manager | Laura.Condron@BMW.ie | +353860477549

Media website:
www.press.bmwgroup.ie
www.mini.ie
www.twitter.com/miniie
www.facebook.com/miniie
www.youtube.com/miniie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

From pilot fleet to series production: the new BMW iX5 Hydrogen

Mon, 22 Sep 2025 10:35:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the IE market.

Munich. The BMW Group is launching a vehicle with five different drivetrain technologies. The new BMW X5 will be the first model to offer customers a choice of battery electric, plug-in hybrid, petrol, diesel, and hydrogen fuel cell technology. The HyMoS (Hydrogen Mobility at Scale) initiative is designed to promote the development of hydrogen ecosystems and refueling stations in metropolitan areas and aims for an initial pilot implementation in Germany.

“By launching the new BMW X5 with a choice of five drive system variants, we are once again demonstrating our leading position as a technology pioneer,” says Joachim Post, Member of the Board of Management of BMW AG, Development at an BMW event in New York. “Hydrogen has an essential part to play in global decarbonisation, which is why we are committed to driving the technology forward.”

Technology-open approach is a strategic success factor

Product diversity continues to be a key success factor for the BMW Group. A wide-ranging portfolio of drive systems – encompassing ICE engines, plug-in hybrids, battery electric drive systems and, starting with the new BMW iX5 Hydrogen in 2028, hydrogen fuel cell technology – lays the foundations for successfully meeting the varying demands and needs of customers worldwide both now and in the future.

Flexible manufacturing structures and high levels of integration expertise enable this array of drive technologies to be implemented efficiently in the new BMW X5 range in terms of development, purchasing and production. This means the BMW model line-up will include two types of fully electric drivetrain (battery electric and hydrogen fuel cell) from 2028, underlining the rigorous application of the brand’s technology-open approach.

The new BMW iX5 Hydrogen

Following successful testing of the pilot fleet worldwide, the new BMW iX5 Hydrogen* will enter the market as the brand’s first-ever series-produced hydrogen-powered model. “The new BMW iX5 Hydrogen will be a true BMW - pioneering in its class and delivering the BMW typical driving pleasure,” says Michael Rath, Vice President Hydrogen Vehicles BMW Group.

The drive technology is based on the third-generation fuel cell system that the BMW Group is developing in collaboration with the Toyota Motor Corporation.

This technological advance paves the way for a system with a more compact design that is also more powerful and efficient, thereby increasing range and output at the same time as reducing energy consumption.

Benefits of hydrogen-powered technology

Hydrogen is recognized as a promising future energy carrier for global decarbonization. It acts as an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid. Hydrogen is the missing piece for completing the electric mobility puzzle where battery electric drive systems are not an optimal solution.

HyMoS initiative: alliance for strengthening the hydrogen infrastructure

As well as developing the new BMW iX5 Hydrogen, BMW is also actively involved in efforts to expand the hydrogen refueling network. The HyMoS (Hydrogen Mobility at Scale) initiative was established to support hydrogen ecosystems for mobility in cooperation with industry and institutional partners. The aim of this initiative is to increase the economic viability of hydrogen mobility ecosystems by pooling the demand for all types of vehicles, including trucks, buses and passenger cars. This will help to reach an optimal distribution and usage of hydrogen stations. The initiative supports existing hydrogen ecosystem projects in achieving their full potential by sharing experiences across projects and providing ground support of its industry partners. A pilot phase started with the support of existing ecosystems in Germany and France to gather experiences for deployment to further metropolitan areas and a potential later expansion to other countries.

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Efficient, sustainable, digital: New BMW Group Plant Debrecen set to begin series production of the BMW iX3 in late October

Wed, 17 Sep 2025 08:57:10 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market.

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

CO2 EMISSIONS & CONSUMPTION.

WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂-class: A; WLTP electric range: 679 - 805 km.

Press Contact: Chris Overall
Tel: +447815370990
E-mail: chris.overall@bmw.co.uk

BMW and Jung von Matt present international launch campaign for the BMW iX3.

Fri, 12 Sep 2025 10:21:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Exclusive Video Documentation about the development of the Neue Klasse.The biggest future project of the BMW Group.

Mon, 08 Sep 2025 09:14:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction.

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg

YouTube videos on Sustainability and Design of the new BMW iX3

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

The start of a new era. The new BMW iX3.

Fri, 05 Sep 2025 11:15:00 +0200

BMW proudly presents the first series-produced Neue Klasse model, the all-new BMW iX3. The next-generation Sports Activity Vehicle (SAV) pioneers a new era of sheer driving pleasure, introducing an all-new design language and a broad spectrum of technological advancements, which collectively give the impression that an entire vehicle generation has been skipped.

The launch of the new BMW iX3 represents a significant milestone in the BMW Group’s transformation towards improved electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, the BMW iX3 ushers in new innovations in design and technology which will shape the entire future BMW product portfolio. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse – whichever drive system technology is employed. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”

Designed specifically for the Neue Klasse, the new BMW iX3 premieres BMW Group’s sixth-generation eDrive technology, which comprises highly efficient electric motors, new high-voltage batteries with cylindrical cells, and 800-volt technology to set new benchmarks in efficiency and long-distance capability. The result is a single-charge range of up to 805km (WLTP 1 ). Meanwhile, a maximum charging rate of 400 kW enables drivers to add up to 371km of range to their BMW iX3 in just ten minutes at an 800V direct current (DC) rapid charging station, representing a 30 per cent increase in charging speed compared with fifth-generation BMW eDrive technology. With the sixth generation, energy losses are reduced by 40 per cent, weight by 10 per cent and manufacturing costs by 20 per cent.

A new digital nervous system, developed from scratch for all BMW Group drive system variants and model segments, makes its debut in the new BMW iX3. At its core are four “superbrain” high-performance computers, which cover driving dynamics, automated driving, infotainment, and basic comfort functions such as vehicle access, climate control and seat adjustment.

The “Heart of Joy” superbrain elevates the entire driving experience, providing unparalleled handling, dynamism and precision. Responsible for the drive system, brakes, charging, energy recuperation and steering subfunctions, the Heart of Joy teams with the BMW Dynamic Performance Control software stack – developed completely in-house – to compute all driving functions up to 10 times faster than conventional control units. The Heart of Joy significantly improves efficiency, enabling 98 per cent of braking manoeuvres in the BMW iX3 to be performed solely by energy recuperation. The “superbrain of automated driving” brings together all automated driving and parking functions, optimises symbiotic human-vehicle interaction and offers 20 times more processing power than traditional units.

Inside the cabin, the revolutionary BMW Panoramic iDrive, powered by BMW Operating System X, redefines the digital user experience and sets new standards for intuitive, driver-focussed interaction – emphasising BMW’s “hands on the wheel, eyes on the road” principle. The system consists of four key components: the BMW Panoramic Vision display, which spans the entire windscreen; the optional BMW 3D Head-Up Display, featuring integrated navigation and automated driving information with spatial depth; the driver-oriented newly designed Central Display; and the new multi-function steering wheel, which serves as the primary physical control point.

Alongside these significant technological advances, the BMW iX3 introduces a completely new design language, which will be adopted by the entire future BMW model line-up. This new approach leverages technological advancements to enable bold design changes, while retaining hallmark BMW styling features. Reduced to the essentials, the exterior design has a strong contemporary appearance, defined by precise lines, expansive glass surfaces and an upright front end where the iconic BMW kidney grille and twin headlights take centre stage.

Inside, the cabin puts the driver at the heart of a clean, minimalist layout built around the new Panoramic iDrive. The wrap-around cockpit design flows into the door panels, while passengers benefit from noticeably increased rear legroom compared with the predecessor. The standard interior features Econeer seat fabrics made from recycled materials in a light Vivid Grey finish, with other sustainable surfaces reinforcing the leather-free approach.

With the launch of the Neue Klasse, the BMW Group has intensified its efforts to increase circularity and reduce CO 2 emissions. A holistic approach to minimising the product carbon footprint (CO 2 e) spans the entire vehicle life cycle, from a circularity-orientated product development phase and a supply chain optimised by the systematic use of renewable energy and secondary materials, through to production, the use phase of the vehicle and its subsequent recycling. Guided by a ‘secondary first’ principle, which prioritises recycled over newly extracted raw materials where possible, around a third of the BMW iX3 is made from secondary sources, including marine plastics, secondary aluminium and PET textiles. As a result, the product carbon footprint of the new BMW iX3 50 xDrive over its life cycle is reduced by more than 30 per cent compared with its predecessor.

The new BMW iX3 will be available for purchase in Ireland with three distinct trim levels: iX3, iX3 M Sport and iX3 M Sport Pro, each offering a comprehensive range of standard equipment. Key standard features include 20-inch alloy wheels, under-bonnet storage, an electrically operated charging flap, heated front seats with electric adjustment, Driving Assistant Plus with automatic cruise control, and charging capabilities of 400 kW DC / 11kW AC. The iX3 M Sport trim adds M exterior styling, 20-inch M Sport alloy wheels, a sports steering wheel, translucent dashboard lighting, and Veganza/M PerformTex upholstery. Customers who select the iX3 M Sport Pro trim additionally benefit from upgraded M Sport seats, an M high-gloss black rear diffuser, M Sport brakes with red-painted callipers, BMW Iconic Glow, Adaptive LED headlights, and a Shadowline glass 3D kidney grille.

The first Neue Klasse model will be built at the newly constructed BMW Group Plant Debrecen in Hungary, the first BMW Group plant that does not use fossil fuels in normal operation. Series production commences in autumn 2025, with the first Irish customer deliveries of the BMW iX3 50 xDrive taking place on 7 March, 2026. Further variants of the BMW iX3 will follow, including a new entry-level model. The new BMW iX3 50 xDrive is priced from €73,925 OTR.

Model	Max Power * (hp)	Peak Torque * (Nm)	Acceleration * (0-100km/h) (secs) *	Top Speed ** (km/h)	Range (km) *	CO 2 Emissions * (WLTP) (g/km)	Electric Power Consumption Combined * (WLTP) kWh/100km	Retail Price (OTR) from
iX3 50 xDrive	469	645	4.9	209 **	677-805km	0	17.9 – 15.1	€73,925

*All figures relating to output, charging capacity, performance, energy consumption and range are provisional. **Electronically limited.

An all-new design language that paves the way for the entire BMW future model range.
With the new BMW iX3, BMW introduces its new design language, which will soon be adopted across its entire future product portfolio. This new approach is bold, reduced and rich in character, and brings a contemporary feel to hallmark BMW styling cues. The new BMW iX3 showcases the design attributes of the Neue Klasse in the form of a SAV.

“The design of the Neue Klasse provides a very modern interpretation of what BMW has always stood for,” says Adrian van Hooydonk, Head of BMW Group Design. “With our new design language, the new BMW iX3 looks future-focused, modern and timeless – but, above all, more BMW than ever.”

A new exterior design with familiar SAV proportions.
Measuring 4,782 mm in length, 1,895 mm in width and 1,635 mm in height, the new BMW iX3 embodies staple BMW SAV proportions. Its distinctive two-box design combines the rugged presence of a BMW X model with large surfaces and clear lines, highlighting all four wheels. The wheelbase measures 2,897 mm, with track widths of 1,628 mm at the front and 1,633 mm at the rear. Optimised aerodynamics result in a drag coefficient (Cd) of 0.24.

Designed solely around an all-electric powertrain, the new BMW iX3 offers an impressive exterior-footprint-to-interior-space ratio, with generous space for passengers and storage. The luggage compartment can be increased from 520 litres to a maximum of 1,750 litres with the rear seats folded flat in a 40/20/40 ratio, while an additional storage compartment under the bonnet holds a further 58 litres of cargo. Customers needing extra storage capability may specify their BMW iX3 with an electrically operated tow bar, where the maximum towing capacity for the 50 xDrive model variant is 2,000 kg.

With its upright front end, the new BMW iX3 has a commanding presence. Large air intakes and a black band in the lower portion of the bumper contribute to its sporty appearance, while reduced surface treatment helps emphasise prominent design features. Paying clear homage to the Neue Klasse of the 1960s, the new sculpted BMW kidneys are vertically arranged. Positioned either side are new headlights featuring vertical daytime running lights, complemented by a new distinctive horizontal light signature spanning the width of the vehicle. The optional BMW Iconic Glow for the BMW kidneys further enhances the front-end design.

Clear lines and large surfaces seamlessly flow into the side profile of the new BMW iX3, appearing as if the design has been cut from a single mould. In traditional BMW X-style, wheel arches are finished in body colour with subtle rectangular contours. Large glass areas with hidden seals bring a light and open feel to the cabin, while a downward-sloping roofline contributes to optimised aerodynamics. Newly designed flush door handles extend automatically when the user approaches with their BMW Digital Key.

A heavily tapered and pronounced shoulder section defines the rear of the vehicle. Horizontally arranged tail lights in the familiar L-shape design – also with a new light signature – span the entire mid-section, where individual light sources are split through several increments to create a sense of depth. The roofline is finished with a new roof spoiler, featuring a central recess, which continues down into the space between the rear lights to host the updated BMW roundel.

New acoustic and visual welcome and goodbye animations enhance the exterior design. A reduced sequence of effects is offered as standard, while the optional BMW Iconic Glow brings additional sequences in Relaxed, Balanced and Excited styles. These effects add theatre when approaching the vehicle, continuing inside the cabin via the BMW Panoramic Vision and Central Display as the driver takes their seat.

The interior design: a contemporary space oriented around the driver with exceptional comfort for all passengers.
The new BMW iX3 has a contemporary and minimalist interior design, which sets the stage for a trailblazing and intuitive digital experience. In typical BMW fashion, the entire cockpit is oriented around the driver, while a new vehicle architecture – designed solely for all-electric models – helps provide generous space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect. With its fabric surface, the instrument panel – with optional atmospheric backlighting – helps curate a warm and inviting atmosphere throughout the cockpit. Large windows and a full-length panoramic sunroof, available optionally with sun protection glass, flood the interior with natural light.

A newly designed steering wheel features pronounced thumb rests and multi-function buttons for intuitive operation. Redesigned seats offer high levels of comfort and are clad with a reduced amount of plastic trim for an elegant appearance. The driver and front passenger seats are heated and electrically adjustable as standard and the rear seat bench has a single sofa-like surface. Also electrically operated are new door openers at both the front and rear, with controls conveniently positioned behind the window buttons on the pull handles.

The centre console offers further storage and features an entirely new design. A storage area beneath the armrest houses a 12V power supply, while the front section of the centre console is complete with a wireless charging tray with room for two mobile devices, two USB-C ports and two cup holders separated by a triangular illuminated trim element. The space behind it houses the gear selector, a roller switch for volume control and physical buttons for the parking brake, rear window heating, windscreen defrosting and hazard warning lights. Additional storage is offered below the centre console.

BMW Panoramic iDrive, BMW Operating System X and infotainment.
The new BMW iX3 is the first series-production model equipped with the revolutionary BMW Panoramic iDrive, which sets out to redefine the user experience. Bringing together displays, geometry and light and sound design into a holistic experience, the system’s look and feel is customisable via the My Modes menu. Adding to the user experience are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape, created specifically for the Neue Klasse.

With its well-judged balance of digital functions and physical components, BMW Panoramic iDrive elevates intuitive driver-focussed operation in line with BMW’s “hands on the wheel, eyes on the road” principle. The trailblazing system was born out of decades of experience and developed following a user-centric design approach, where data from over 10 million connected vehicles and usability studies from more than 3,000 customers were all incorporated into its development process. Physical controls are on hand for the windscreen wipers, indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, and the rear window heating and defrost function. Meanwhile, other functions have been optimised for use by touch and voice command, or via the multifunction steering wheel.

The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalised routines. Large Language Model technology will be gradually introduced to enable even more intuitive voice interaction in the future.

BMW Panoramic iDrive brings together four central elements into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen – from A-pillar to A-pillar – where key driving information appears directly in the driver’s field of vision. Meanwhile, content projected in the centre and front passenger side of the display can be customised to personal tastes and requirements. Located above the BMW Panoramic Vision is the new BMW 3D Head-Up Display, available optionally, which projects integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is positioned ergonomically next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to frequently used functions using QuickSelect technology. The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a textured surface and haptic feedback.

Underpinning BMW Panoramic iDrive is the newly developed BMW Operating System X, which brings a multitude of personalisation options via the user’s BMW ID, intelligent driver assistance, an array of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to remote BMW Software Updates.

The standard-fit navigation system, BMW Maps, includes an upgrade for charging-optimised route guidance, along with an intelligently coordinated display of information across the BMW Panoramic Vision, Central Display, and 3D Head-Up Display, when specified. When a DC charger is set in BMW Maps, the iX3 automatically pre-conditions the high-voltage battery to the optimal temperature for faster charging, with manual and My BMW App control also available. A MAX RANGE function in My Mode Efficient can extend range by up to 25 per cent by carefully limiting drive power and top speed and scaling back selected comfort functions.

BMW Operating System X additionally features a wide range of entertainment options for both road trips and charging stops. These include music streaming apps like Spotify, in-car gaming through AirConsole, and a new video streaming app that offers access to Disney+, YouTube, and various international and country-specific on-demand and live video platforms. The Zoom App for video calls has also been integrated.

The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, which can be added easily and flexibly through ConnectedDrive Upgrades. The BMW ConnectedDrive Store also hosts over 60 third-party apps, covering music and audio, entertainment, gaming, news, and travel, with local categories available worldwide. To download and use features and apps, customers will need access to connectivity via BMW Digital Premium or a Wi-Fi network/smartphone hotspot. With BMW Digital Premium, customers can enjoy extensive safety functions, extended navigation features, unlimited data for entertainment and all-new BMW M Apps.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
Developed specifically for the Neue Klasse, sixth-generation BMW eDrive technology comprises highly efficient electric motors, new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate an output of 469 hp and 645 Nm of torque. The vehicle accelerates from 0 to 100km/h in 4.9 seconds and reaches an electronically limited top speed of 290km/h. The new model features an extensively upgraded electric all-wheel-drive configuration, consisting of a highly efficient, electrically excited synchronous motor (EESM) at the rear axle and an asynchronous motor (ASM) with a compact design at the front axle. Overall, the drive technology developed for the Neue Klasse reduces energy losses by 40 per cent, weight by 10 per cent and manufacturing costs by 20 per cent compared to fifth-generation BMW eDrive technology.

The use of cylindrical cells as part of the high-voltage battery concept promotes further advancements. This design results in a 20 per cent increase in energy density at the cell level and 30 per cent faster charging speeds compared to fifth-generation BMW eDrive technology. The integration of cells directly into the high-voltage battery (“cell to pack”) benefits energy density and cost efficiency, while weight is minimised through the integration of the high-voltage battery into vehicle architecture as a structural component (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805km in the WLTP cycle.

Reduced charging times and the premiere of bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology significantly enhance the overall charging experience. Thanks to innovative battery management technology with an integrated switching matrix, developed completely in-house by the BMW Group, the new BMW iX3 can be charged at 400V DC filling stations. A maximum charging rate of 400 kW enables users to add up to 371km 2 of range in just ten minutes, while charging from 10 to 80 per cent takes just 21 minutes. The BMW iX3 50 xDrive can be charged via alternating current (AC) at a rate of 11 kW as standard, or 22 kW when the AC Charging Professional package is specified.

The AC Charging Professional Package additionally features bidirectional charging, marking its debut for the BMW brand. The range of standard-fit and optional charging accessories has been significantly expanded. For flexible charging during journeys, customers can make use of the new optional Multifunction Charger, which, in conjunction with a range of adapters, can easily facilitate charging and discharging of the high-voltage battery – for example, to charge or power personal devices. The new BMW iX3 is prepared for bidirectional charging, offering Vehicle-to-Home capability of up to 11 kW with a compatible wallbox and Vehicle-to-Load of up to 3.7 kW.

The new BMW iX3 features an intelligent charging flap, which uses artificial intelligence to detect when a user intends to connect or remove a charging cable, opening and closing the flap accordingly. With sixth-generation BMW eDrive technology, the current charging speed and curve can be viewed in the My BMW App. Up to ten individual charging contracts from various suppliers are displayed digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function, which allows customers to simply park, plug-in and go at supported charge points.

A pioneering new electronics architecture powered by four “superbrains”.
The new BMW iX3 debuts a trailblazing new electronics architecture comprising four high-performance computers known as “superbrains”. These control units pool their processing power for driving dynamics, automated driving, infotainment and comfort-enhancing functions, as well as providing the basis for a new software architecture that can be continuously upgraded, and therefore designed to incorporate future functionality updates including AI-enabled features.

The new digital nervous system consists of a wiring harness divided into four zones. This system reduces weight by 30 per cent compared to the technology previously used and reduces the wiring required by around 600 metres. Digital “smart eFuses” are another new technology introduced with the new BMW iX3, enabling intelligent power modes for different vehicle states which contribute to improvements in the vehicle’s overall efficiency.

The Heart of Joy: elevating Sheer Driving Pleasure to a new level.
As one of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after the drivetrain and management of driving dynamics. Together with the BMW Dynamic Performance Control software stack – developed completely in house – this high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional units.

With the Heart of Joy, drivers benefit from instantaneous power delivery and smooth power transfer, in addition to outstanding agility, stability and efficiency. Every movement of the accelerator, brake pedal and steering is executed directly with assurance and precision. Other benefits include supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW. Efficiency is optimised by the integrated management of the drivetrain, braking system and energy recuperation. As a result, 98 per cent of braking manoeuvres in the BMW iX3 can be performed without utilising friction brakes.

Next-generation driver assistance systems and BMW Symbiotic Drive.
All automated driving and parking functions in the new BMW iX3 are managed by the “superbrain of automated driving”, providing 20 times more processing power than conventional control units.

Redefining human-vehicle interaction, the BMW iX3 pairs its Symbiotic Drive capabilities with driver assistance functions to curate an unparalleled driving experience, where acceleration, braking and steering inputs merge seamlessly and intuitively with AI-enabled software. For example, the automatic cruise control function is no longer deactivated with a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. Meanwhile, the functionality offered by the City Assistant includes traffic light detection, causing the vehicle to stop and then move off again when the lights change.

Equipment and personalisation options to enhance driving pleasure, comfort and versatility.
The new BMW iX3 will be available from launch with one solid and five metallic exterior paint colours, including Polarised Grey and Ocean Wave Blue – available exclusively for this model – with a further three finishes coming to the range from spring 2026. 20-inch alloy wheels are fitted as standard, or customers can select from a selection of 20-, 21- and 22-inch light-alloy wheels from the options list. The range also includes BMW M and BMW Individual light-alloy wheels, with some in an aerodynamically and weight-optimised Air Performance specification.

Irish customers can tailor the design of their new BMW iX3 with the choice of three well-specified trim variants: iX3, iX3 M Sport and iX3 M Sport Pro. The entry-level iX3 trim offers heated front seats, which can be electrically adjusted in six ways; a wireless charging tray; electric folding mirrors; leather-free Econeer upholstery; smartphone integration, including Apple CarPlay and Android Auto and dual-zone climate control.

The iX3 M Sport trim level brings 20-inch M light-alloy wheels; M Sport brakes, finished with blue callipers; M exterior styling, including trim-specific front and rear bumpers; side skirts; an M rear diffuser and a sports steering wheel. M Sport customers also benefit from ambient lighting, featuring translucent dashboard lighting; exterior M logo projection; an M interior trim design and a Veganza/M PerformTex leather-alternative upholstery.

The most comprehensive trim level, iX3 M Sport Pro adds 10-way electrically adjustable heated front M Sport seats, an M Black High-Gloss rear diffuser, M Sport brakes equipped with red callipers, an M-specific steering wheel and black exterior mirror caps. The front-end design is further enhanced by a Shadowline Glass 3D kidney grille, complemented by BMW Iconic Glow and Adaptive LED Headlights for maximum visibility.

In addition to these trim levels, drivers can opt to specify their new BMW iX3 with the Technology Plus Package, bringing three-zone automatic climate control, the BMW 3D Head-Up Display and an acoustically-optimised Harman Kardon surround-sound system. A variety of single options can also be selected, including steering wheel heating, Adaptive M Suspension, a tow bar, BMW Iconic Glow, sun protection glass and AC Charging Professional, enabling 22 kW bidirectional AC charging. From March 2026, a white BMW Individual steering wheel in combination with Digital White Veganza upholstery and roof rails offering additional practicality will be available for specification.

A holistic approach to circularity and CO 2 reduction.
With the launch of the Neue Klasse, the BMW Group has further intensified its efforts to increase circularity and reduce CO 2  emissions. A holistic approach was taken to minimise the product carbon footprint of the new BMW iX3, from circularity-focussed product development and a supply chain optimised by the systematic use of secondary materials and renewable energy to production, the vehicle’s use phase and its subsequent recycling.

A variety of measures were employed to ensure that the product carbon footprint of the new BMW iX3 50 xDrive is 34 per cent smaller than its predecessor over its full life cycle – as measured in CO2 equivalents over 200,000 kilometres. This means that, when using energy sourced from the European electricity mix, it will have a smaller product carbon footprint (based on overall life cycle) than a comparable combustion-engine model once it has covered around 21,500 kilometres. If the car is charged exclusively using electricity from renewable sources, it only needs to clock up 17,500 kilometres before it reaches the same point.

Approximately one third of the new BMW iX3 is made from secondary raw materials. Examples include the thermoplastic components for the motor compartment; the storage space under the bonnet and its cover, made from 30 per cent 3 recycled marine plastic; Econeer seat upholstery, produced using 100 per cent 3 recycled PET textiles; and yarn containing 100 per cent 3 recycled materials used for the headlining and floor mats. Elsewhere, aluminium consisting of 80 per cent secondary raw materials forms the swivel bearings and hub carriers as part of the chassis construction, while alloy wheels are cast from 70-per-cent-secondary aluminium.

Overall, the product carbon footprint of the supply chain for the BMW iX3 50 xDrive is reduced by 35 per cent. This circular approach is also applied during the vehicle’s production phase at the newly developed BMW Group Plant Debrecen in Hungary, the first BMW Group plant where no fossil fuels are used during normal operation. Additionally, thanks to all-new sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures, the new model is 20 per cent more efficient during its use phase compared to its predecessor.

Series production of the new BMW iX3 commences in autumn 2025 at BMW Group Plant Debrecen, with the first Irish customer deliveries of the BMW iX3 50 xDrive taking place on 7 March, 2026. Further variants of the BMW iX3 will follow, including a new entry-level model. The new BMW iX3 50 xDrive is priced from €73,925 OTR.

Ends

1. BMW iX3 50 xDrive: WLTP combined range up to 805km . The Worldwide Harmonised Light Vehicle Test Procedure (WLTP) is for comparison only. Actual range varies with vehicle specification and equipment, state of charge, battery condition , driving style, in-car system use, route and ambient temperature.

2. The added range after ten minutes of high-power charging was determined in accordance with ISO12906 in the WLTP cycle. C harging performance depend s on the vehicle specification, battery charge, condition and temperature, individual driving profile, use of auxiliary consumers, ambient temperature and the charging power provided by the charging point.

3. The stated proportion of recycled material in per cent refers to the base polymer without taking into account the additives and fillers contained in the material.

The BMW Group

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

LinkedIn: http://www.linkedin.com/company/bmw-group/

For further information please contact:

Laura Condron
Communications & Strategy Manager, BMW
Tel: +353 86047 7549
Email: laura.condron@bmw.ie

Aisling Brogan
Events & Sponsorship Manager, BMW
Tel: +353 86 0146474
Email: aisling.brogan@bmw.ie

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.

Wed, 03 Sep 2025 08:00:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 190 kW/258 hp, the second, a combustion engine-powered MINI JCW with 170 kW/231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.

The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.

The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.

The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
Alongside the MINI creative team, Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the two show cars - led by Matt Willey - complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2024.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2022 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Hydrogen high tech at the BMW Group: start of series production in 2028 is getting closer.

Tue, 02 Sep 2025 10:00:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market.

Munich. BMW Group Plant Steyr is getting ready for series production of fuel cell systems. The third generation of the BMW Group’s hydrogen drive system will be manufactured in Steyr from 2028, and the company’s competence centres in Munich and Steyr are already building the first prototypes. Further drive system components will come from the technology hub in Landshut.

“The launch of the first-ever fuel cell production model from BMW in 2028 will add another exceptionally efficient high-performance drive system with zero emissions to our technology-open product portfolio,” says Joachim Post, Member of the Board of Management of BMW AG, Development. “The choice of Steyr as the production location clearly demonstrates our commitment to a European innovation footprint. The BMW competence centres in Munich and Steyr have a key role to play in the development of pioneering fuel cell systems.”

The third-generation BMW fuel cell system: more compact, more powerful, more efficient

The first generation of the fuel cell drive system was supplied entirely by the Toyota Motor Corporation (Toyota) and was fitted in the BMW 535iA back in 2014. The second generation made its debut in the current BMW iX5 Hydrogen pilot fleet. This time, BMW developed the overall fuel cell system itself, while the individual fuel cells came from Toyota.

For the new generation, the BMW Group and the Toyota Motor Corporation jointly develop the powertrain system for passenger vehicles, with the core fuel cell technology creating synergies for both commercial and passenger vehicle applications. This close collaboration enables both companies to leverage synergies in development and procurement while creating brand-specific models.

The third generation of fuel cell technology brings some major improvements:

Compact design: The space taken up by the fuel cell system has been reduced by around 25%. A considerable increase in power density has enabled a much more compact construction compared to the preceding generation. 
High degree of integration: The third generation can be seamlessly integrated into future vehicle architectures. This paves the way for a technology-open approach that will make it possible to offer customers a variety of drive system variants in future.
Optimised components and increased efficiency: The system is set to be substantially more efficient than its predecessor. This is being achieved by upgrading individual component parts that are based on the drive technology jointly developed with Toyota and by improved operating strategies. These advances result in increased range and output combined with lower energy consumption, which represents a significant improvement over the second generation.

Technological expertise at the BMW Group in Munich

The BMW Group is making prototypes of the highly efficient fuel cell systems at the company’s competence centre for hydrogen in Munich. An electrochemical reaction takes place in the fuel cell, which involves hydrogen from the tanks reacting with oxygen from the air. This reaction produces electricity that powers the electric motor and thereby supplies the vehicle with energy.

The fuel cell system comprises not only the fuel cells themselves, but also all the components and systems needed for their efficient operation. These include the cooling system and hydrogen- and air subsystems. The compact layout ensures the entire drivetrain delivers the levels of performance and safety for which BMW is renowned.

Prototype production is currently focused on development and validation of the assembly and testing processes, with particular attention paid to industrialisation, quality assurance and scalability in the longer term. In parallel to this, the prototypes are being used to develop operating strategy and for validation on both a system and vehicle level. These steps are crucial in preparing fuel cell technology for series production.

Series production at BMW Group Plant Steyr

Production of the fuel cell systems is due to get underway in 2028 at BMW Group Plant Steyr, which can call on decades of development and production expertise covering all drive system types across the BMW Group model range. New test rigs and production facilities are now being built and buildings modified to incorporate the new drive technology and constantly refine it.

“We are proud to be producing another innovative drive technology at Plant Steyr in future alongside the latest generation of electric motors and combustion engines,” says Klaus von Moltke, Senior Vice President Engine Production at BMW AG and Director of BMW Group Plant Steyr. “This, together with the development expertise we have available on-site, makes our plant a prime example of the BMW Group’s technology-open approach.”

Component manufacture at BMW Group Plant Landshut

BMW Group Plant Landshut is responsible for manufacturing key components for the fuel cell vehicles. Construction of new hardware and equipment for series production of the hydrogen-specific BMW Energy Master will start there in late May 2026. The BMW Energy Master controls the supply of power in the vehicle across a range from 400 – 800V. It also acts as the interface for data from the high-voltage battery. This control unit is supplemented by various components that are specifically required for the fuel cell application. Production of the first prototypes of the hydrogen-specific Energy Master will begin in mid-2026 just a few miles away at BMW Group Plant Dingolfing, where the prototypes of the BMW Energy Master for the Neue Klasse models were also made.

As with the BMW iX5 Hydrogen pilot fleet, Plant Landshut will once again manufacture the housing and pressure plate for the next model generation.

Press Contact: Chris Overall
Tel: +447815370990
E-mail: chris.overall@bmw.co.uk

Happy birthday, MINI! 66 years of driving pleasure, style and individuality.

Thu, 28 Aug 2025 10:30:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the IE market.

Munich. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Sixty-six years after the launch of the now legendary Classic Mini, the MINI brand looks back on decades of racing success, visionary innovation, groundbreaking design – and unmistakable driving pleasure.

The MINI family combines tradition and modernity.
With the relaunch of the MINI family over the past two years, the brand has once again aligned its pioneering design and historical heritage with the future: with a new, charismatic generation of the MINI Cooper and MINI Countryman, the world premiere of the MINI Aceman, the first crossover model for the premium segment, and the launch of the new MINI Convertible, MINI combines tradition and innovation in the present.

The New John Cooper Works models illustrate MINI's racing expertise and with a spectacular second place in its class at the 24-hour race at the Nürburgring, MINI recently demonstrated how much motorsport is in the brand's DNA.

On its 66th birthday, MINI can look back on a growing range of electrified variants within the MINI family. MINI has shown, that go-kart feeling is also possible with fully electric vehicles.

66 years of vibrant automotive history – a look back at the milestones of MINI:

26 August 1959	The British Motor Corporation unveils the first Mini in history. The design is the brainchild of British engineer Alec Issigonis.
1961	The first Mini Cooper is unveiled – at a price of £680.
1962	Shortly after the Mini went into production, the British Motor Corporation was manufacturing 200,000 vehicles per year.
1963-64	The first Mini Cooper S is unveiled.
1964	Racing driver Paddy Hopkirk wins the Monte Carlo Rally in spectacular fashion in a Mini Cooper S.
1965	Second consecutive victory at the Monte Carlo Rally for Mini with racing driver Timo Makinen at the wheel.
	Mini celebrates one million vehicles produced.
	The first automatic transmission in the Mini is available.
1967	Mini wins the Monte Carlo Rally for the third time.
1972	Mini celebrates three million vehicles produced.
1981	Drop in production figures to 70,000 vehicles per year.
1990	Under the leadership of the Rover brand, Mini presents a new generation of the Mini Cooper. Initially as a limited edition – later as a series model.
1992	For the first time, the Mini is also available as a convertible.
1994	The BMW Group acquires Rover – and with it, Mini. The acquisition lays the foundation for the MINI brand in its current form.
2001	World premiere of the BMW Group's first MINI.
	Start of MINI production at the Oxford plant (UK).
	The new generation of the MINI Cooper S is presented at the Tokyo Motor Show in Japan.
2002	MINI reaches the milestone of 100,000 vehicles produced at its Oxford plant.
2004	The MINI Cooper S Convertible is unveiled.
2007	The MINI One and MINI Cooper D are unveiled.
	The first MINI Clubman celebrates its world premiere.
2010	The first MINI Countryman is unveiled.
2014	MINI presents the Cooper as a 5-door model for the first time.
2015	MINI presents a new brand logo.
2016	MINI reaches the milestone of 3,000,000 vehicles produced at its Oxford plant.
2020	Production of fully electric series vehicles begins at the Oxford plant with the MINI Cooper SE.
2021	New edition of the MINI 3-door, 5-door and MINI Convertible.
2023	The dawn of a new era with the new MINI: introducing a new generation of the MINI Cooper and MINI Countryman – both available as fully electric models.
2024	With the MINI Aceman, the brand is introducing a completely new model – the first crossover model in the premium segment of the small car class.
2024	MINI John Cooper Works and Bulldog Racing celebrate class victory at the 24-hour race at the Nürburgring.
2024	Presentation of the new MINI Cooper 5-door and the new MINI Convertible.
2025	MINI John Cooper Works and Bulldog Racing celebrate second place in the 24-hour race at the Nürburgring.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

The BMW Group at IAA Mobility 2025: the new BMW iX3 celebrates its world premiere.

Tue, 05 Aug 2025 13:31:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. BMW, MINI and BMW Motorrad will present their new arrivals at two central locations during the IAA Mobility 2025 show, just like at the 2021 and 2023 editions of the event: The IAA Mobility Summit will take place at Munich’s exhibition centre (Messe München) – the BMW Group stand is in Hall A1 – and the BMW Group’s Open Space can be found at Max-Joseph-Platz square, under the gaze of the opera house. The generously proportioned Open Space, which covers an area of 3,000 m², is open to visitors free of charge on Tuesday, 9 September (the official opening day) from 11.00 a.m. to 9.00 p.m. CET, on Wednesday, 10 September – Saturday, 13 September from 11.00 a.m. to 11.00 p.m. CET and on Sunday, 14 September from 10.00 a.m. to 5.00 p.m. CET. BMW Welt and the BMW Museum will also be playing their part in the most important event of the year for the automotive and mobility sector with exhibitions and concepts of their own. The official opening of the IAA Mobility Summit will take place at the exhibition centre on Monday, 8 September at 8.00 a.m. CET. It is aimed primarily at trade visitors and is open every day until Friday, 12 September from 9.00 a.m. to 6.00 p.m. CET.

The premiere of the Neue Klasse.
The BMW Group is presenting one of the most significant new models in its history at IAA Mobility 2025 in Munch, its home city. The BMW iX3, the first model from the new Neue Klasse family, will celebrate its public unveiling at the event. Revealed alongside the Neue Klasse will be a host of new technologies that will play a revolutionary and trailblazing role across the BMW Group in the future. The new BMW iX3 gives the public their first glimpse of the huge technological leap forward made by BMW in many areas: electric mobility, display and control/operation, digitalisation, connectivity, design, sustainability and technological openness. All upcoming BMW models will benefit from the innovations in the Neue Klasse – regardless of the drive system type used to power them.

Focusing on the new BMW iX3 and myriad innovations.
As BMW’s star of the IAA 2025, the new BMW iX3 will take centre stage event-wide. As well as the presentation of several examples of the global newcomer, the central stage in the shadow of Munich’s opera house at Max-Joseph-Platz will also host daily “Masterclasses” featuring the new model. On each of the six days of the event, there will also be demonstrations of the new display system BMW Panoramic Vision – including the new BMW Operating System X – developed entirely in-house at BMW. These innovations from the BMW iX3 will likewise find their way into all future BMW models as part of a gradual process.

BMW Charging debuts bidirectional charging.
A dedicated area of the Open Space will focus on BMW Charging, with the help of current BMW electric vehicles like the new BMW iX and the BMW i5. The assembled experts here will provide the low-down on both public charging and the BMW Charging offering for home charging using various BMW Wallboxes. BMW Charging will present the bidirectional charging available in the BMW iX3 for the first time at the IAA Mobility show. This technology allows the iX3 to feed energy from its high-voltage battery into the customer’s home power supply (Vehicle-to-Home – V2H) or the public grid (Vehicle-to-Grid – V2G).

Models from BMW, MINI and BMW Motorrad at the Open Space.
Beyond the IAA Mobility show’s focus on the BMW iX3 as the first Neue Klasse vehicle, fans of the other BMW models and aficionados of the MINI, BMW M and BMW Motorrad brands are also well catered for, needless to say. Among the models on the bill at the Open Space are the battery-electric BMW i4, BMW i5, BMW i7 and BMW iX, the BMW X3 30e xDrive (WLTP, combined – in accordance with the EnVKV [German Passenger Car Energy Labelling Regulation]*: energy consumption weighted: 16.7 kWh/100 km and 3.3 l/100 km [85.6 mpg imp]; CO₂ emissions weighted: 76 g/km; CO₂ classes: with discharged battery G; weighted B; fuel consumption with discharged battery: 8.2 l/100 km [34.5 mpg imp]) and the BMW M5 Touring with plug-in hybrid drive system (WLTP, combined – in accordance with the EnVKV: energy consumption weighted: 27.6 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions weighted: 45 g/km (WLTP); CO₂ classes: with discharged battery G, weighted B; fuel consumption with discharged battery: 10.9 l/100 km [25.9 mpg imp]).

BMW Motorrad is presenting the BMW CE 02 and BMW CE 04 electric premium scooters – for electric mobility majoring in manoeuvrability – at the city-centre location. And with the BMW Vision CE, the brand also offers a fascinating look ahead to how developers and designers are envisaging the future of fully electric scooters for the big city.

MINI: show cars and “Britishness” launch a stage takeover.
MINI will spread its IAA Mobility 2025 presence across two locations in the heart of Munich. Its spectacular Open Space set at Max-Joseph-Platz and central brand appearance at the MINI Pavillon on Lenbachplatz will provide insights deep into the DNA of the brand. Plus, two eye-catching JCW show cars will celebrate their world premieres in Munich as part of a suitably gripping presentation. The Bavarian capital will turn into one huge stage for the iconic British brand during IAA Mobility 2025.

The JCW show cars will bring attention-grabbing presence to the MINI Pavillon and provide visual evidence of motor sport as a defining element of MINI DNA. The British icon and racing competition certainly go hand in hand, as confirmed most recently by the brand’s latest success in the Nürburgring 24-hour race. The show cars will be on display at Lenbachplatz for the duration of the IAA, locking into the spirit of world-renowned fashion and lifestyle brand Deus Ex Machina. The MINI Pavillon will be extensively refurbished for the occasion and dedicated entirely to the John Cooper Works sub-brand.

Entertainment for families at the Open Space.
In 2025, as in previous years, the Family Area at the Open Space invites visitors to get involved and enjoy a spot of relaxation at the same time. Children, teenagers and families can look forward to creative attractions such as LEGO build areas, a Disney+ Dance Challenge with Lilo & Stitch, craft activities and a water station. Other highlights – e.g. on the roof terrace – only add to the richly varied family programme.

Events at the exhibition centre, BMW Welt and BMW Museum.
Expanding on its star turn at the Open Space on Max-Joseph-Platz, the BMW iX3 also holds sway at the BMW Group’s 2,000 m² stand in the exhibition centre – which is located in Riem, in the eastern part of Munich. Alongside the spread of vehicles on display here at the Summit, innovations including BMW Panoramic iDrive, sixth-generation high-voltage batteries and electric drive systems, and driving dynamics management technology – courtesy of the “Heart of Joy” high-performance computer – will be front and centre of presentations and talks by experts. The most important elements of BMW Panoramic iDrive are the display surface spanning the full width of the lower windscreen, the new multifunction steering wheel with shy-tech technology, and the Central Display. All play their part in an impressive large-scale animation. The experts at the Summit will also shed light on areas such as fuel cells, alternative fuels, plug-in hybrid drive systems and charging technology.

1961 Neue Klasse also makes an appearance at the show.
The BMW Group’s stand at the exhibition centre will be showcasing a celebrity car from years past, as BMW Classic winds back the clock to a BMW 1500 from the 1960s – the first model in the original Neue Klasse line-up. The 1500 was the headline act at the 1961 IAA in Frankfurt, a genuine breakthrough star that wrote the opening lines for an international success story. The Neue Klasse laid the foundations for the BMW Group to become the world’s most successful maker of premium automobiles. And now the BMW iX3 of 2025 takes us full circle – a car with all the tools to build on this growth and the first model in another new era.

Visitors to the exhibition centre will also encounter a selection of current models, including a BMW M5 Touring, a BMW X3 20d xDrive (WLTP, combined (EnVKV)*: fuel consumption 6.5 l/100 km [43.5 mpg imp]; CO₂ emissions 171 g/km; CO₂ class: F) and a BMW iX5 Hydrogen* (consumption as per WLTP: 1.19 kg H₂/100 km; consumption, combined as per NEDC: –; CO₂ emissions, combined as per WLTP: 0 g/km; range as per WLTP: 504 km [313 miles]; CO₂ class: A).

BMW Welt switches on a new type of charging hub.
As well as its appearances at the Open Space in the city centre and the exhibition centre, the BMW iX3 will also be on show at BMW Welt in the north of Munich from 6 September. Under the spotlight here along with the new fully electric BMW model are innovations such as BMW Panoramic iDrive and services like BMW Charging. During the IAA, customers stopping to top up their vehicles at the BMW Welt charging stations will be treated to a refreshing surprise and, if desired, a free personal tour of all things BMW iX3 and BMW Charging.

Shortly before IAA Mobility 2025 opens to visitors, a new vehicle charging hub will go into service outside BMW Welt. The BMW Welt High-Power Charging station will provide eight charging points for electric vehicles. Created by Designworks, BMW’s innovation studio, the hub fits in neatly with the unique architecture of the overall building. Expert talks and presentations will accompany the introduction of the new charging facility from 8 September and continue throughout IAA Mobility 2025.

DigiTour: interactive experiences at the BMW Museum.
The BMW Museum will greet visitors to IAA Mobility 2025 with a new digital attraction: the BMW Museum DigiTour. This web-based app, which can be accessed without downloading, provides a modern, fascinating and interactive offering for the visitors from around the world. This new digital visitor experience brings the history and allure of the BMW brand to life. A highlights tour of classic BMWs (from the early days to the present day) will be presented here in digital form, as will shortly the Museum’s temporary exhibition “Belle Macchine – Italian Automotive Design at BMW.” Additional tours are planned, including options for families and kids. The BMW Museum DigiTour is free of charge, opens a window into rarely shown archive material and is available in several different languages.

The BMW Group: sustainability and circular economy across all areas.
As an integral part of the BMW Group’s strategy at IAA Mobility 2025, the theme of sustainability stands tall in an array of world premieres and innovations. Alongside the electrification of its drive systems, the BMW Group has adopted a holistic approach to achieving its goals in this area. The focus here is on reducing CO₂ emissions throughout a vehicle’s life cycle, and the development of the Neue Klasse has seen BMW doubling down on its commitment to these objectives. From the development of a product, use of secondary materials, procurement of raw materials and production, to the product’s use phase and eventual recycling, the BMW Group adheres to consistently circular thinking. This engagement with circularity can also been seen across the BMW Group’s stands at IAA Mobility 2025. Around 80 per cent of the installations, fixtures and materials in the Open Space at Max-Joseph-Platz are either already being reused or have been procured explicitly for extended use at other events as well. Plants, robots, concrete barriers and much of the event technology have largely been hired. The presentation at the Summit involves an even greater commitment to reusing materials. Single usage is therefore restricted primarily to graphics and materials placed under heavy stresses, such as floor coverings and wall surfaces.

*Consumption and emissions figures:
The figures for fuel consumption, CO₂ emissions, electric power consumption and range refer to vehicles in the German market. All figures are calculated based on the new WLTP test cycle. Fuel consumption and emissions data refers to the German Passenger Car Energy Labelling Regulation (PKW-EnVKV).

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Turning Vision into Reality: the new BMW iX3 – the first Neue Klasse model drives product sustainability.

Tue, 05 Aug 2025 10:11:48 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. The new BMW iX3 demonstrates the BMW Group's take on implementing a holistic approach to product sustainability across the entire life cycle. During product development, extensive measures were implemented throughout the supply chain, production and use phases, explicitly focused on conserving resources and reducing the model’s environmental footprint. As such, the Neue Klasse marks an important milestone toward achieving the company's 2030 and 2050 CO₂e targets.

CO₂e benefits achievable after only one year of use
The extensive decarbonization measures in the supply chain results in an early break-even point: when charged with electricity from the European energy mix, the CO₂e footprint of the new BMW iX3 50 xDrive is lower than that of a comparable model with a combustion engine after about 21,500 kilometers (WLTP combined). When charged exclusively with electricity from renewable sources, the BMW iX3 50 xDrive beats the comparable ICE model after only 17,500 kilometers (WLTP combined), allowing customers to potentially achieve CO₂e benefits in as little as one year.

Decarbonization in the supply chain
The key levers to reduce CO₂e emissions in the supply chain are the use of secondary materials and renewable energy, alongside product and process innovations. This combination of measures has led to a decrease of CO₂e emissions in the supply chain of 35% during product development.
The Gen6 battery cells of the BMW iX3 high-voltage storage system are made of 50% secondary cobalt, lithium, and nickel materials. In addition, renewable energies are harnessed in the anode and cathode materials and cell production. This is how CO₂e emissions per watt hour were reduced by 42% compared to the Gen5 cell of the previous model.

The BMW Group is increasingly focused on the use of innovative and secondary materials in other components as well.
For instance, 30% of the secondary raw material used for the engine compartment cover and the storage compartment under the front hatch is recycled maritime plastic. This post-consumer material consists of old fishing nets and ropes, preventing these materials from potentially being dumped in the ocean.
Secondary aluminum accounts for 80% of the wheel carriers and swivel bearings as well as 70% of the cast aluminum wheels.

‘Design for Circularity’: consistent implementation in the Neue Klasse
The BMW Group applied the ‘Design for Circularity’ approach consistently in developing the BMW iX3. The approach builds on the concepts of secondary first (the prioritized use of secondary materials), strategic material selection and disassembly optimization. As a result, secondary materials account for one third of all material used in the new BMW iX3 50 xDrive.
One example of implementing these three concepts is the Econeer seat cover, available in the interior trim Essential, whose fabric, adhesive and fleece are all made from PET. This mono-material choice increases recyclability. Moreover, the textile yarn used consists entirely of recycled PET as well.
Other components whose development followed the ‘Design for Circularity’ approach include the center console, instrument panel and interior floor trim.

Significantly improved efficiency in the use phase
BMW EfficientDynamics involves consistently identifying and harnessing efficiency potential in all vehicle subsystems. Applying this approach, the energy consumption of the new BMW iX3 is 20% lower than in the predecessor model (WLTP combined).
This significant improvement is primarily based on optimized aerodynamic properties, reduced rolling resistance and on-board power consumption as well as the drive’s unparalleled combination of efficiency and dynamics.

Sustainability-centric production at BMW Group’s Debrecen plant
Designed and built according to the BMW iFactory principles, the new BMW Group plant in Debrecen, Hungary, is fully focused on efficiency, digitalization and sustainability. It is the first BMW Group car factory that is operated and produces vehicles without using fossil fuels, such as oil and gas, under normal operating conditions.
The only energy source to power operations at the site is electricity. According to current planning, up to 25% of the plant's annual electricity needs can be covered by the photovoltaic system located on the premises. The remaining electricity is obtained from other renewable energy sources. Surplus solar energy is stored in a heat storage unit and used to heat the paint shop ovens as needed.
Only 0.1 tons of CO₂e are emitted in the production of a BMW iX3 car, about two third below production at other BMW Group plants.

The BMW Group’s sustainability targets
The BMW Group's commitment to the Paris Climate Agreement and to achieving Net Zero by 2050 or earlier is an integral part of the comprehensive 360° sustainability approach incorporated in the corporate strategy. The company is pursuing ambitious, scientifically derived CO₂e targets for the coming years. For instance, the BMW Group intends to reduce its CO₂e emissions by at least 40 million tons in 2030 (baseline: 2019).

Publicly accessible, TÜV-verified Product Carbon Footprint
For years, the BMW Group has released its vehicle footprint, which includes a greenhouse gas report for its vehicles verified by Germany’s TÜV Technical Inspection Association. The report for the new BMW iX3 50 xDRIVE can be downloaded here and is also available in the My BMW app. It offers increased transparency regarding raw materials used and CO₂e emissions over the entire vehicle lifecycle.

^{All information regarding the BMW iX3 50 xDrive’s mileage, energy
consumption, range, energy content, dimensions, weights, share of
secondary raw materials/recycled materials and other technical data
and derivations thereof are provisional as of the start of
production in November 2025.}

^{All model variants, equipment levels, technical data, fuel
consumption and emission data mentioned correspond to the range
offered in the German car market, provided the respective model is
available there. Deviations in other markets are possible.
Dimensions refer to the base model available in Germany; depending
on wheel and tire size as well as optional equipment selected,
dimensions may vary depending on the specific configuration.}

^{Power consumption and range data were measured in accordance with
the mandatory WLTP procedures and comply with the German Passenger
Car Energy Consumption Labelling Ordinance (EnVKV). For more
information, see www.bmw.de}

^{If you have any questions, please contact:}

^{BMW Group Corporate Communications}
^{Dr. Cornelia Bovensiepen, Spokesperson Sustainability BMW Group}
^{Phone: +49 89 382-94935}
^{E-Mail: Cornelia.Bovensiepen@bmw.de}

^{Sofia Elena Rizzi, Spokesperson Product Communications BMW
Compact & Mid-size Segments}
^{Phone: +49-151-601-67436}
^{E-Mail: Sofia-Elena.Rizzi@bmw.de}

^{Internet: https://newsroom.bmwgroup.com/global/en}
^{E-Mail: presse@bmwgroup.com}

^{The BMW Group}

^{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial services. The
BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.}

^{In 2024, the BMW Group sold over 2.45 million passenger vehicles
and more than 210,000 motorcycles worldwide. The profit before tax
in the financial year 2024 was € 11.0 billion on revenues amounting
to € 142.4 billion. As of 31 December 2024, the BMW Group had a
workforce of 159,104 employees.}

^{The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all
products from the supply chain and production to the end of their
useful life.}

^{www.bmwgroup.com}
^{LinkedIn: http://www.linkedin.com/company/bmw-group/}
^{YouTube: https://www.youtube.com/bmwgroup}
^{Instagram: https://www.instagram.com/bmwgroup}
^{Facebook: https://www.facebook.com/bmwgroup}
^{X: https://www.x.com/bmwgroup}

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Meet the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome.

Fri, 01 Aug 2025 13:42:27 +0200

Meet the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome.

MINI Cooper Electric Monochrome and MINI Aceman Monochrome newly available on E derivatives.
Offered in a fixed specification with a choice of either Midnight Black or Nanuq White exterior paint.
Increased level of standard features, including 17” or 18” wheel options, model exclusive multitone interior fabric, heated front seats, Cruise Control, Driving & Parking Assistant and a Rear-View Camera.
Both models available to order now with first deliveries from January 2026, priced from €34,120 OTR.

MINI is excited to announce the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome, available on E derivatives of both models. Offered in a fixed specification, customers can choose between Midnight Black or Nanuq White exterior paintwork, alongside an increased level of standard features across the models including MINI Navigation with Head-Up Display, Wireless Charging and LED Headlights.

Alongside the choice of two colours, both models come with larger wheels as standard; 17” U Spoke Grey alloys on the MINI Cooper Electric Monochrome and 18” Night Flash Spoke Grey alloys on the MINI Aceman Monochrome. Both models also feature a body-coloured roof, creating a seamless look that enhances the overall style of the vehicle.

Moving inside the cabin, a new Anthracite headliner accompanies a brand-new interior pattern debuting on MINI Monochrome models. The new multitone fabric spreads across the front and rear seats, which also feature white and yellow stitching to match the design. The dashboard is draped in a black cloth textile, with the new multitone fabric featuring on the dashboard strap to continue the design throughout the cabin.

Customers benefit from MINI Navigation with Head-Up Display as standard, controlled using the 24cm circular screen, alongside Cruise Control (DCC), Driving Assistant, Parking Assistant and Rear-View Camera. Wireless Charging is also offered, alongside Heated Front Seats and MINI Experience Modes, allowing customers to change the characteristics of the car or cabin based on their mood.

The MINI Cooper Electric Monochrome features a 40.7 kWh battery, providing a range of up to 304km*, while the MINI Aceman Monochrome has a larger 42.5 kWh battery which offers an improved range of 308km*. Both models support fast DC 75 kW charging for added convenience.

The MINI Cooper Electric Monochrome and MINI Aceman Monochrome are available to order from retailers nationwide now from €34,120 OTR and €36,670 OTR respectively.

For more information on the new MINI Monochrome visit mini.ie.

Ends

*All figures have already been calculated based on the WLTP test cycle.

The BMW Group

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

LinkedIn: http://www.linkedin.com/company/bmw-group/

MINI Press Office Contacts:

Aisling Brogan | +353860146474 | aisling.brogan@bmw.ie

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Irish Businesses Urban Aran and BiaSol Win BMW Future Entrepreneur Competition.

Fri, 18 Jul 2025 14:47:55 +0200

Dublin, Ireland: BMW Ireland has announced Urban Aran and BiaSol as the two winners of its inaugural BMW Future Entrepreneur Competition, recognising two outstanding early-stage Irish businesses making an impact through innovation, sustainability, and creativity.

The competition was launched by BMW Ireland earlier this year, in partnership with Peigín Crowley, entrepreneur and BMW ‘Friend of the Brand’, and supported by Enterprise Ireland, to champion the next generation of Irish innovators.

The announcement was made during a networking lunch on Wednesday, 16th July at Cliff at Lyons, Kildare, where the ten shortlisted finalists came together with BMW representatives, industry leaders, and competition partners.

The winning businesses

Urban Aran, based in Waterford and founded by Christine Murphy, is a premium Irish knitwear brand blending traditional Aran techniques with bold, contemporary design. The label focuses on sustainable, locally made garments using 100% fine merino wool.

BiaSol, founded by siblings Ruairi and Niamh Dooley from Tullamore, Co. Offaly, transforms brewers’ spent grain into high-fibre, plant-based food products, creating a circular solution that addresses food waste and improves nutrition.

Helen Westby, Managing Director of BMW Ireland, said, “BiaSol and Urban Aran both stood out for their creativity, clarity of purpose, and potential to scale. Their entrepreneurial spirit perfectly reflects the values behind this competition - innovation, ambition, and a commitment to driving positive change. We’re delighted to support them on their entrepreneurial journey.”

As part of their prize, each winner will receive the use of a fully electric branded BMW iX1 or iX2 for a period in 2025, along with tailored mentoring support and a brand feature package including a professional photo and video shoot and promotional content via BMW Ireland’s social media platforms.

Guests also took part in a panel discussion and Q&A with the judging panel, followed by networking and a showcase of the all-electric BMW iX1 & iX2, a symbol of the brand’s commitment to forward-thinking innovation.

In addition to the two winning businesses, BMW Ireland proudly shortlisted eight exceptional finalists, each demonstrating innovation, purpose, and entrepreneurial flair across a range of industries. From Meath, A Sorted Affair is a professional organising duo founded by Kim Fitzgerald and Lyn Luxford, helping clients declutter and style their homes for more functional living. Venue Golf Ireland, organised by Lucy Condon in Kilkenny, curates women’s golf events at iconic locations like Kilkea Castle and Tulfarris, blending sport with tailored overnight experiences. Dublin-based Cloud Pilates, led by Ali Hayes, offers accessible Pilates classes and community pop-up events focused on wellness and connection.

Near Cashel, Banór, founded by Elaine Crosse and Nicole Lyons, combines farm-born ingredients and skincare science to create lanolin and sheep’s milk-based natural skincare. Ogam, founded by Jay Choi in Cork, is a Korean BBQ sauce brand rooted in traditional family recipes, bringing bold, authentic flavours to Irish kitchens. Flower Pop, run by Heather Condren in Inchicore, is an award-winning floral studio known for its vibrant, colour-rich arrangements and creative workshops. Cork-based We Are Riley, founded by Fiona Parfrey, Aine Kilkenny, and Lauren Duggan, champions sustainable period care with eco-conscious products and a mission to drive period equity. Finally, One More Thing, led by Vivian Wong in Kildare, is a creative floral design studio specialising in preserved flowers and bespoke arrangements that combine artistic flair with thoughtful storytelling.

Christine Murphy, Urban Aran and Helen Westby BMW

This initiative reaffirms BMW Ireland’s commitment to innovation, sustainability and supporting the future of Irish enterprise. With a strong history in supporting start-up ventures this year, The BMW Start Up Garage is celebrating its tenth anniversary. This venture client unit seeks out innovations that deliver real benefits for the BMW Group’s products, services, systems and processes. The aim of the programme is to evaluate startups and enable them as long-term partners for the BMW Group, as a way of strengthening the company’s innovation leadership. Its achievements so far: 4,700 startups assessed, joint projects with more than 220 fledgling companies from 26 countries, and a total of 30 startups now established as suppliers, service providers and an integral part of the BMW Group network. For more information, please visit HERE.

Helen Westby BMW and Niamh Dooley BiaSol

In addition to supporting Start-Up businesses, BMW Group also supports Catena-X, the first globally trusted and collaborative data ecosystem for the automotive industry. From large corporations to small and medium-sized enterprises, this data ecosystem is open to all players in the automotive industry. The platform aims to leverage its transparent and cooperative thinking as a basis to address future challenges such as CO2 reduction, supply chain security and the circular economy. Above all, Catena-X is intended to improve the quality of the vehicles. Because fewer recalls also mean fewer resources and lower costs.

For more information on BMW Ireland and its current initiatives, please visit https://discover.bmw.ie/.

-ENDS-

Editor’s Notes;

About Urban Aran

Founded in Waterford by Christine Murphy, Urban Aran creates timeless knitwear made from pure, traceable merino wool. Inspired by street art and digital design, their pieces are fully fashioned (minimising waste) and made entirely in Ireland. Urban Aran is the only brand designing jacquard knitwear in Ireland and has been selected to launch annual collections at Brown Thomas Dublin since 2022. The brand partners with premium retailers including Adare Manor and is developing a bespoke blanket project for the Ryder Cup 2027.

About Biasol

Biasol began in 2020 when siblings Ruairi and Niamh Dooley identified brewers’ spent grain as a nutritious, sustainable food ingredient. Headquartered in Tullamore, Co. Offaly, Biasol upcycles this by-product into healthy, high-fibre food products that reduce food waste and support better diets. The award-winning business is Origin Green certified and aligned with the UN Sustainable Development Goals, promoting a healthier, more circular food system.

Judging Panel Submissions were assessed by a panel of industry and brand experts:

Helen Westby, Managing Director, BMW Ireland
Laura Condron, Communications & Strategy Manager, BMW Group Ireland
Peigín Crowley, Entrepreneur and BMW Friend of the Brand
Representatives from Enterprise Ireland

About Enterprise Ireland

Enterprise Ireland is the government organisation responsible for supporting Irish businesses to grow and compete in global markets. Its involvement in the competition reinforces its mission to back high-potential startups and early-stage companies shaping the future of Irish enterprise.

The BMW Group

With its four brands BMW, MINI, Rolls Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

LinkedIn: http://www.linkedin.com/company/bmw-group/

For further information, please contact:

Laura Condron. Communications and Strategy Manager +353 86 047 7549 | laura.condron@bmw.ie

Katie Allen | PR Director, Agency Fo

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group shows positive sales development in second quarter of 2025

Tue, 15 Jul 2025 17:20:19 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The BMW Group reported higher sales year-on-year in the second quarter: Between April and June, deliveries of BMW, MINI and Rolls-Royce vehicles increased by +0.4% to 621,271 units. In the first half of the year, the company delivered a total of 1,207,388 vehicles (-0.5%). Electrified vehicles saw significant sales growth compared to the previous year. With 318,949 fully-electric and plug-in hybrid vehicles delivered to customers, the BMW Group grew its sales by +18.5% in the first half of 2025. New orders across all drive technologies developed positively in the first six months, showing significant year-on-year growth.

“Thanks to our attractive product line-up, we were able to close the second quarter successfully. Between April and June, the BMW Group reported sales growth of +0.4% compared to the same period last year,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “In the second quarter, we also achieved an important milestone, with the delivery of our 1.5-millionth fully-electric vehicle. This success underlines once again how the BMW Group has evolved from an electric pioneer to one of the leading players in the BEV market – now offering more than 15 fully-electric models,” added Goller.

The BMW brand delivered 1,070,814 vehicles to customers in the first half of the year. During the same period, the brand increased its deliveries in all regions outside of China. The BMW brand posted strong growth in the Europe and Middle East regions.

Electrified vehicle sales also increased compared to the same period last year. With 272,402 electrified units delivered in the first half-year, the BMW brand achieved growth of +6.5%. Its plug-in hybrids (PHEVs), in particular, are seeing a surge in demand. In the first half of the year, the BMW brand delivered 98,339 PHEVs to customers – an increase of +28.9% year-on-year. BMW M GmbH sales were up +6.5%, with over 100,000 vehicles sold in the half-year period from January to June for the first time, marking BMW M GmbH's most successful half-year ever. The BMW M5* and BMW M5 Touring*, released in late 2024, continue to enjoy strong popularity, making significant contributions to sales growth.

The full availability of the New MINI Family showed results in the first half of the year: With a total of 133,778 vehicles sold, the MINI brand reported strong year-on-year growth of +17.3%. The brand grew in all regions worldwide. MINI also posted growth in the Chinese market in the first half-year. MINI’s fully-electric models experienced strong global demand and were the brand's main growth driver. In the first half of the year, more than one in three MINIs sold worldwide was a BEV.

The Rolls-Royce brand increased its sales by +9.4% year-on-year in the second quarter. In the first half of the year, the brand delivered 2,796 vehicles (-0.8%). In the first six months of 2025, BMW Motorrad sold 105,909 motorcycles and scooters to customers (-6.3%).

BMW Group sales in Q2/YTD June 2025 at a glance

	2nd Quarter 2025	Compared with previous year %	YTD June 2025	Compared with previous year %
BMW Group Automotive	621,271	+0.4%	1,207,388	-0.5%
BMW	550,693	-2.6%	1,070,814	-2.3%
- BMW M GmbH	55,439	+7.8%	105,939	+6.5%
MINI	69,163	+33.1%	133,778	+17.3%
BMW Group electrified¹	161,462	+10.2%	318,949	+18.5%
BMW Group BEV	111,027	+2.9%	220,540	+15.7%
Rolls-Royce	1,415	+9.4%	2,796	-0.8%
BMW Motorrad	61,309	-8.0%	105,909	-6.3%

¹BEVs and PHEVs

BMW & MINI sales in the regions/markets

	2nd Quarter 2025	Compared with previous year %	YTD June 2025	Compared with previous year %
Europe	255,910	+10.1%	497,778	+8.2%
Germany²	73,740	+7.8%	135,182	+3.6%
Asia	224,109	-10.1%	438,294	-11.1%
China	162,667	-13.7%	317,862	-15.5%
Americas	122,866	+1.7%	237,167	+3.4%
USA	98,504	+1.4%	193,091	+2.7%

²Provisional registration figures

The delivery figures reported in this press release are provisional and may change up until the BMW Group Report 2025 is published. Notes on how delivery figures are prepared can be found in the BMW Group Report 2024 on p. 427.

BMW Group Corporate Communications

Dr Sina Unger, Communications Sales
Telephone: +49 151 601 47564
Email: sina.unger@bmwgroup.com

Carolin Bachmann, Communications Sales
Telephone: +49 151 601 38801
Email: carolin.bachmann@bmwgroup.com

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales
Telephone: +49 89 382-24118
Email: max-morten.borgmann@bmwgroup.com

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Bavarian expertise in demand worldwide: How the BMW Group is gearing up for series production of its new high-voltage batteries

Thu, 10 Jul 2025 15:25:46 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich/Parsdorf. With the Neue Klasse, the BMW Group is ushering in a new era of pure electric driving, starting series production end of 2025. The high-voltage battery is a key component in any electric vehicle. Before large-scale series production can begin, manufacturing processes must be developed and pre-series batteries put through their paces. This takes place at the BMW Group’s pilot plants for high-voltage batteries in Parsdorf and Hallbergmoos and at the Research and Innovation Centre (FIZ) in Munich. “Our pilot plants for high-voltage batteries are strengthening Germany’s capacity for innovation,” says Milan Nedeljković, Member of the Board of Management of BMW AG responsible for Production. “They are laying the groundwork for the new series plants worldwide, ensuring a smooth ramp-up of high-voltage battery production.” To produce high-voltage batteries for the sixth generation of BMW eDrive (Gen6), the company is establishing five assembly sites across three continents: in Irlbach-Straßkirchen (Lower Bavaria), Debrecen (Hungary), Shenyang (China), San Luis Potosí (Mexico) and Woodruff (USA).

Quality is key: Consistent zero-defect approach
For the in-house developed Gen6 high-voltage battery, the BMW Group is implementing intelligent, state-of-the-art production processes using the latest technologies. “For production of our high-voltage batteries, we are pursuing a consistent zero-defect approach,” explains Markus Fallböhmer, head of Battery Production at BMW AG. “Highly intelligent, AI-supported quality checks are integrated into the production process to help us achieve this.” Because quality is key: In bodies for the Neue Klasse, the high-voltage battery serves as a structural component (“pack to open body”). The new cylindrical round cells are integrated directly into the high-voltage battery (“cell to pack”). With its innovative production processes, BMW Group’s pilot and series plants are setting new industry standards for battery production. Examples include, among the consistent zero-defect approach, the use of digital production twins for tasks such as employee training, as well as leveraging expanded AI databases to optimise supply and production logistics. All production steps undergo seamless in-line monitoring with comprehensive data storage, enabling maximum process stability and continuous data-based optimisation.

Pilot plants up close: Parsdorf, Hallbergmoos and Munich (FIZ)
The largest pilot plant for Gen6 high-voltage batteries is located in Parsdorf, where over 350 employees have been building initial prototypes since 2023. Since mid-2024, some of the high-voltage batteries produced there have already been delivered to the vehicle plant in Debrecen, Hungary, where they are installed in test vehicles for the Neue Klasse. A pre-series plant for high-voltage batteries is also located near Munich Airport. Since summer 2024, the site in Hallbergmoos has been developing manufacturing technologies for high-voltage battery assembly. Around 200 employees are working at this small-scale battery factory. The Hallbergmoos site serves as a model for the series production at Plant Woodruff near Spartanburg, South Carolina, US. At the Munich Research and Innovation Centre (FIZ), another 200 employees are manufacturing and testing prototypes and smaller module variants of the high-voltage battery. Several floors of the recently opened Aeroacoustics and E-drive Centre (AEZ) are dedicated to this work.

Series launch of five battery plants in under two years
The systems and processes developed at the Bavarian pilot plants will be rolled out to the series plants worldwide. Within less than two years, series production will ramp up at five locations across three continents. In line with its "local-for-local" principle, the BMW Group has positioned its Gen6 high-voltage battery assembly sites as close as possible to its vehicle plants. This approach safeguards production, even in the event of unforeseen political and economic developments. It will also strengthen existing production sites, while preserving and creating jobs. Series production of the BMW iX3, the first model of the Neue Klasse, will get underway at Plant Debrecen late this year, alongside high-voltage battery manufacturing at the same site. The launch in Debrecen will be followed by the battery assembly plants in Shenyang, Irlbach-Straßkirchen, Woodruff and San Luis Potosí.

How the BMW Group builds Gen6 high-voltage batteries
The BMW Group sources battery cells for its high-voltage batteries from leading cell manufacturers, who produce the cells to the company's specifications. The highest technical standards apply. Upon receipt of goods, additional measurements – such as voltage checks – are carried out. Next comes cell clustering, where the battery cells are connected to coolants. This step ensures optimal insulation and cooling of the cells. The cell clusters and cell contact system are then laser-cleaned and welded with pinpoint precision. The in-line inspection continuously monitors each weld seam in real time. An innovative foaming process follows, ensuring that all elements are protected as a mechanical unit. The foam thus guarantees the safety, stability and durability of the high-voltage battery. The housing is then closed, sealed and riveted. In the final assembly step, the Energy Master – the central control unit – is installed onto the high-voltage battery. A permanently elastic sealing adhesive is applied to ensure a reliable seal. Finally, each high-voltage battery undergoes a 100% end-of-line inspection to ensure quality, safety and function.

If you have any questions, please contact:

Corporate Communications

Christian Marxt
Press spokesperson, Production Network, Powertrain and High-Voltage Batteries
Cell phone: +49-151-601-79158
Email: Christian.Marxt@bmwgroup.com

Sandra Schillmöller
Head of Communications Production Network BMW Group
Cell phone: +49-151-601-12225
Email: Sandra.Schillmoeller@bmwgroup.com

Media website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmwgroup.com

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

New BMW XM options: maximum exclusivity and breathtaking performance.

Thu, 12 Jun 2025 17:14:28 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. Three become two: the BMW XM portfolio is sharpening its focus, now offering just two models. The BMW XM Label range-topper (WLTP combined (EnVKV): energy consumption 33.7 kWh/100 km and 2.3 l/100 km; fuel consumption with discharged battery: 12.8 l/100 km; CO₂ emissions: 53 g/km; CO₂ class with discharged battery/combined: G/B; maximum electric range 76 km)* is now the only model to come with an electrified V8 engine. The BMW XM 50e (WLTP combined (EnVKV): energy consumption 32.0 kWh/100 km and 1.6 l/100 km; fuel consumption with discharged battery: 11.3 l/100 km; CO₂ emissions: 37 g/km; CO₂ class with discharged battery/combined: G/B; maximum electric range 80–86 km)*, featuring an electrified six-cylinder engine, remains available unchanged.

The BMW XM Label combines stupendous power and an advanced drive concept. Its M HYBRID system consists of a V8 with a peak output of 430 kW/585 hp and an electric motor integrated into the eight-speed M Steptronic transmission delivering up to 145 kW/197 hp. With a system output of 550 kW/748 hp and a combined torque of 1,000 Nm, the BMW XM Label is the most powerful BMW M production model ever. It takes just 3.8 seconds to accelerate from 0 to 100 km/h and has an electronically limited top speed of 250 km/h. The optional M Driver’s Package increases this limit to 290 km/h. With its exhilarating performance and uncompromisingly extravagant design, the BMW XM Label enjoys maximum exclusivity in the luxury segment.

The most powerful BMW of all time sets new standards with its extrovert design while demonstrating why BMW M stands for “The Ultimate Driving Machine”. This is a view shared by world-famous British musician, techno and house DJ Carl Cox. In a joint project with BMW M, he has woven the sounds of the BMW XM – such as the powerful bass of the V8, the Welcome chime and the pop of the bonnet closing – into an aural celebration (Link). The result underscores Carl Cox’s passion for BMW M automobiles and is just as unique, extrovert and confident as the BMW XM itself.

New equipment options, increased charging rate.

The BMW XM Label now offers additional options for customising the exterior and interior. Newly available, for example, is the optional BMW Individual Frozen Tanzanite Blue metallic exterior colour, which highlights the model’s unique character. The BMW M kidney grille complete with accent line can be ordered in high-gloss Black. A new Welcome Light Animation makes the BMW XM Label look particularly impressive after dark. Standard equipment for the BMW XM Label in Europe now includes 22-inch light alloy wheels Double-spoke style 922 M Bicolour with mixed-size tyres. They replace the previous 21-inch wheels. A new option comes in the shape of the 23-inch M light alloy wheels style 1096 M in Black.

BMW Individual Night Blue Merino Leather with exclusive elements is available as a new option, for a particularly extravagant interior ambience. Other new colour combinations for the interior of the BMW XM Label include BMW Individual Black Merino leather with exclusive elements and Vintage Coffee Brown interior surfaces as well as BMW Individual Silverstone Merino leather with Black interior surfaces. The high-quality comfort cushions matching the colour of the seat surfaces now come as standard for all BMW Individual leather merino upholstery. The charging rate of the BMW XM Label increases as well: the M HYBRID system’s Combined Charging Unit now enables AC charging at up to 11 kW.

The upgraded BMW XM Label will be unveiled on 14 June 2025 at the 24 Hours of Le Mans. BMW M Motorsport will be competing on the legendary French circuit with the BMW M Hybrid V8 in the FIA World Endurance Championship (FIA WEC).

The BMW Group

With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger cars and more than 210,000 motorcycles worldwide. Profit before tax in the financial year 2024 was €11.0 billion, and revenue €142.4 billion. As at 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of BMW Group’s corporate strategy covering supply chains and production of all products until they reach the end of their use phases.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

Press Contact: Chris Overall
Tel: +447815370990
E-mail: chris.overall@bmw.co.uk

BMW Ireland Launches Future Entrepreneur Competition

Mon, 19 May 2025 15:38:00 +0200

BMW Ireland, in collaboration with entrepreneur and Friend of the BMW Brand Peigín Crowley, is proud to launch BMW Ireland's Future Entrepreneur Competition, a new initiative designed to find and support Ireland’s next generation of innovative business leaders.

The campaign aims to empower early-stage entrepreneurs by providing brand visibility, expert mentoring and access to one of the world’s most iconic automotive brands. The programme invites founders of start-up businesses from across Ireland to apply for a unique opportunity to partner with BMW Ireland, showcasing ventures that align with the core values of innovation and sustainability.

Helen Westby, Managing Director of BMW Ireland said “Ireland has always been a country of incredible ideas and bold ambition. Through this programme, we’re proud to support the next generation of Irish entrepreneurs and help them accelerate their business with support and alignment from our brand. BMW Group’s global strategy is to focus on sustainable development, aiming to integrate business, environmental, and social considerations together, so we are proud to support this mission in Ireland.”

“This programme is about more than mobility, it’s about momentum,” added Peigín Crowley, founder of GROUND and Friend of the Brand with BMW. “It gave our business an incredible boost in visibility, confidence and credibility. Now it’s time to pay that forward and support the next founder ready to make their mark.”

All applications will be reviewed by a panel of experts, including Enterprise Ireland, who are seeking entrepreneurs with a compelling vision, a clear sense of purpose and a genuine passion for BMW’s values. Submissions will be assessed on the strength of the content and the candidate’s ability to communicate their story with clarity, creativity and ambition.

Applicants are asked to submit a three-minute elevator-style video pitch, along with a completed entry form, showcasing not only what they do but how they do it differently.

The selected winners will receive:

Exclusive use of a fully electric BMW iX1 or BMW iX2, complete with company branding for a three-month period in 2025
A one-to-one mentoring session with Peigín Crowley
Networking support and mentoring from the BMW Group during the period
A professional photo and video shoot and features on discoverbmw.ie and BMW Ireland’s social media channels

Applications open on 19 May 2025 midnight and close on 22 June 2025 midnight on www.DiscoverBMW.ie. Shortlisted finalists will be invited to a networking lunch on 16 July, where the winner will be announced.

Find out more about entering your start-up business visit: https://discover.bmw.ie/driving-innovation-and-sustainability-bmw-irelands-future-entrepreneur-competition/

In addition to supporting Start-Up businesses, BMW Group also supports Catena-X, the first globally trusted and collaborative data ecosystem for the automotive industry. From large corporations to small and medium-sized enterprises, this data ecosystem is open to all players in the automotive industry. The platform aims to leverage its transparent and cooperative thinking as a basis to address future challenges such as CO₂ reduction, supply chain security and the circular economy. Above all, Catena-X is intended to improve the quality of the vehicles. Because fewer recalls also mean fewer resources and lower costs. Catena-X

-ENDS-

Notes to Editor.

To be eligible, applicants must:

Be the founder or co-founder of a start-up business (under five years old)
Be aged 23 or older and a resident of the Republic of Ireland
Hold a valid driving licence for two years or more, with no driving convictions
Have a strong digital presence and sustainability focus
Agree to sign BMW’s vehicle indemnity form and be included in video / photo promotion
Be available to attend the networking lunch on 8 July 2025
Registered legal business entity

Preferred but not required:

Audited accounts

For full terms and conditions, visit: https://discover.bmw.ie/driving-innovation-and-sustainability-bmw-irelands-future-entrepreneur-competition/

The BMW Group

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees. The success of the BMW Group has always been based on long term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

About GROUND Wellbeing:

Founded in 2020 by wellness curator and spa consultant Peigín Crowley, GROUND Wellbeing is an award-winning Irish brand focused on intuitive self-care through purposeful rituals and natural aromatherapy. Born at her kitchen table during lockdown, Peigín’s vision was to create products that honour the body’s need for rest, recovery and balance. Rooted in spa expertise and guided by a deep respect for nature, GROUND offers 100% natural, vegan, and sustainably crafted products that support sleep, hormone health, menopause, pregnancy, and cancer care. Handmade in small batches in Cork, each product is developed with intention to nourish both skin and soothe the soul, encouraging slow, mindful moments of wellness.

About Ground Wellbeing, Founder – Peigin Crowley:

Peigín Crowley is an award-winning spa consultant with over 25 years’ experience designing transformative treatments for 5-star properties. In 2020, following her own experience with stress, burnout and a growing awareness of the pressures placed on modern lives, she embarked on a quest to create unique products and at-home rituals that could easily be incorporated into a daily self-care routine. She founded GROUND Wellbeing in 2020, a brand built on the principles of inclusive wellness, sustainable practices, and the healing power of touch. Guided by a belief that true self-care should be accessible and intuitive, Peigín has created a range of wellness products and professional spa rituals that honour every stage of life. With a strong female-led team and a network of spa partners across Ireland and beyond, Peigín continues to champion intentional, results-driven wellness rooted in compassion and craft.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group reports strong growth in Europe and US, with significant increase in BEV sales worldwide

Thu, 10 Apr 2025 11:35:50 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. With a total of 586,149 vehicles delivered to customers, the BMW Group’s global deliveries were largely in line with the previous year (-1.4%), despite subdued demand in China. In the first three months of 2025, the BMW Group saw growth in Europe (+6.2%) and the US (+4.0%), in particular. Outside of China, growth reached +5.9%.

The BMW Group continues its successful e-mobility ramp-up in 2025, navigating a volatile market environment with an attractive product line-up. The BMW Group delivered a total of 109,516 fully-electric BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first three months of the year (+32.4%). Sales of fully-electric vehicles saw particularly strong growth in Europe (+64.2%).

“The BMW Group’s technology-open strategy is proving successful. Our products are winning over customers worldwide across all drive technologies, with positive momentum driven, in particular, by the new MINI models – especially the fully-electric variants. One in three MINIs sold in Europe and more than one out of every two sold in China were fully-electric,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

“We are feeling confident, thanks to significant growth in new orders across all drive technologies, particularly in our domestic market of Germany,” added Goller.

The BMW Group is set to reach two important milestones worldwide in 2025: First, a total of three million electrified vehicles (BEVs and PHEVs) released onto the roads since the launch of the BMW i3 and BMW i8, and, second, 1.5 million fully-electric vehicles (BEVs) delivered to customers.

In the first quarter of 2025, the BMW brand sold 520,142 units worldwide. The brand increased deliveries across all sales regions outside of China, outperforming the total market in the Europe region and growing its sales in the US. The BMW brand also reported dynamic global sales growth for its fully-electric vehicles (+9.9%). Between January and March, 86,449 BMW BEVs were delivered to customers worldwide. M GmbH achieved sales growth of +5.0% in the first quarter, delivering a total of 50,494 vehicles. The main growth drivers were the high-performance BMW M5* sedan and M3* sports car, which are both in high demand across all regions.

The MINI brand, which updated its entire product range last year, sold 64,626 units worldwide – an increase of +4.1%. The brand’s fully-electric models, in particular, achieved significant growth, reaching a BEV share of 35.3% in the first quarter.

The Rolls-Royce brand delivered 1,381 units to customers between January and March (-9.4%). During the same period, BMW Motorrad sold 44,609 motorcycles and scooters (-3.9%).

BMW Group sales in Q1/YTD March 2025 at a glance

	1st Quarter 2025	Compared with previous year %
BMW Group Automotive	586,149	-1.4%
BMW	520,142	-2.0%
BMW M GmbH	50,494	+5.0%
MINI	64,626	+4.1%
BMW Group electrified¹	157,495	+28.5%
BMW Group BEV	109,516	+32.4%
Rolls-Royce	1,381	-9.4%
BMW Motorrad	44,609	-3.9%

¹BEVs and PHEVs

BMW & MINI sales in the regions/markets

	1st Quarter 2025	Compared with previous year %
Europe	241,867	+6.2%
Germany²	61,264	-1.3%
Asia	214,203	-12.2%
China	155,195	-17.2%
Americas	114,313	+5.4%
USA	94,591	+4.1%

²Provisional registration figures

BMW Group Corporate Communications

Carolin Bachmann, Communications Sales

Telephone: +49 151 601-38801

Email: carolin.bachmann@bmwgroup.com

Dr Sina Unger, Communications Sales

Telephone: +49 151 601-47564

Email: sina.unger@bmwgroup.com

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales

Telephone: +49 151 601-24118

Email: max-morten.borgmann@bmwgroup.com

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmwgroup.com

The BMW Group

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

BMW Accelerates Support for Women's Golf in Ireland and Renews KPMG Women's Irish Open Partnership.

Thu, 03 Apr 2025 16:12:00 +0200

Dublin, Ireland: BMW Group Ireland have announced a continued partnership with the KPMG Women's Irish Open. The company has signed a new two-year agreement as ‘Official Car Partner’ and Premium Sponsor and builds on its 2024 inaugural partnership with Tournament partners, Forefront Sports. This update solidifies BMW’s commitment to supporting Golf and Women's sports in Ireland.

The 2025 KPMG Women's Irish Open will take place again from 3 to 6 July at Carton House, a Fairmont Hotel and Resort in Maynooth, Co. Kildare. This year's event boasts an increased prize fund of €450,000, promising to be the most competitive tournament yet with some of the best players in the world participating. This year’s event will feature some of the top names in women’s golf, including Leona Maguire, Georgia Hall, Annabel Dimmock, Lottie Woad, Madelene Sagström, and 2026 Solheim Cup captain, Anna Nordqvist – arguably the strongest field assembled across the Ladies European Tour this year.

To celebrate this announcement BMW Group Ireland is offering a unique opportunity for Golf fans to play with Leona Maguire in the Pro-Am Competition on Wednesday 2 July. The prize includes a chance for a team of three (female or male) to play with Leona, plus an overnight stay and dinner at the Pro-Am reception at Carton House. Participants can find out more and enter at www.Discoverbmw.ie.

Helen Westby, Managing Director of BMW Group Ireland, commented on the partnership: "Golf is at the heart of the BMW brand where Women’s Golf is in a very exciting place. This partnership is a true reflection of BMW Group Ireland's drive to raise the profile of Women's Golf in Ireland and support Women’s sport, we want to inspire the next generation of female golfers."

BMW Friend of the Brand Leona Maguire, expressed her excitement for the upcoming event: "I'm really looking forward to this year's KPMG Women’s Irish Open, some of the best Golfers in the World in attendance and it’s exciting to see the support from world-class brands like BMW and see the plans for this year’s event take shape.”

Cian Branagan, Tournament Director at the KPMG Women's Irish Open said: "We are delighted to have BMW Ireland back as a partner for the KPMG Women's Irish Open. Their support and commitment to women's golf in Ireland is invaluable and will help us deliver an even bigger and better tournament in 2025."

In addition to the KPMG Women's Irish Open, BMW Group Ireland will host the BMW Golf Cup in August, providing an opportunity for winning amateur Golfers to represent Ireland at a further regional final in Scotland on the provisional date of the 19th of June and the World-finals which will be held in South Africa. For more information visit HERE.

Fans are encouraged to visit www.Discoverbmw.ie for more information about BMW Ireland’s KPMG Women’s Irish Open and how to avail of tickets.

Notes to Editors

Video Assets: HERE (Landscape) HERE (portrait)

Leona Maguire is pictured with the new fully electric BMW iX1, which is priced from €52,275 on the road and is available at BMW dealerships nationwide. The BMW iX1 is the latest addition to BMW's all-electric vehicle lineup and delivers exceptional performance, range, and sustainability. With a 64.7 kWh high-voltage battery and an electric motor producing 230 hp, the iX1 can accelerate from 0-100 km/h in just 5.7 seconds. It offers an impressive WLTP-estimated range of up to 438 km on a single charge, making it an ideal choice for eco-conscious drivers.

BMW Group Ireland has the most extensive electrified range of vehicles in the premium market, with 13 fully electric models available across all customer and vehicle segments. This includes the BMW iX1, iX2, iX3, i4, iX and the recently launched i5 and BMW i7, providing customers with a wide variety of options to suit their driving needs and sustainability goals. BMW's commitment to electrification is a key part of their strategy to lead the transition towards a more sustainable future.

To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit www.womensirishopen.ie . You can also follow the tournament via social media by following @womensirishopen on Instagram, Twitter, TikTok and Facebook.

-ENDS-

About the BMW Group

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

For further information please contact:
Laura Condron.

Communications and Strategy Manager (C1-UK-IE)

Mobile: +353 86 047 7549 | laura.condron@bmw.ie

For further details on KPMG the Women’s Irish Open, please contact:

Eimear McManus - emcmanus@forefrontsports.ie

Ruth Crehan - rcrehan@forefrontsports.ie

For general queries, please contact:

Info@womensirishopen.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW iX.

Wed, 29 Jan 2025 10:49:00 +0100

Introduced in 2021 as BMW’s first purpose-built all-electric Sports Activity Vehicle (SAV), the BMW iX defined a new chapter for the brand with its pioneering design, cutting-edge technology and dynamic electrified drive. This latest iteration builds on its success with a refreshed sportier design, increased system power output and a significant boost in range – now offering up to 685km¹ (WLTP) on a single charge.

New model designations reflect the new BMW iX’s increased performance, available as the BMW iX xDrive45 (power consumption combined according to WLTP: 20.9 kWh/100km); CO2 class: A), the BMW iX xDrive60 M Sport (power consumption combined according to WLTP: 21.0 kWh/100km); CO2 class: A) and the range-topping BMW iX M70 xDrive (power consumption combined according to WLTP: 23.6 kWh/100km); CO2 class: A).

Thanks to redeveloped performance electronics, advancements in battery technology and new measures to enhance overall efficiency, power consumption in the statutory WLTP test cycle has been improved by more than eight per cent (depending on the model derivative and specified equipment). In the new BMW iX xDrive60 (which succeeds the BMW iX xDrive50) this corresponds to around 54km of additional range.

Redesigned trims contribute towards a bolder exterior presence which continues inside the cabin. The most significant changes come with an enhanced M Sport trim, which brings sculpted front and rear aprons, new aerodynamically optimised 21- and 22-inch M light-alloy wheels, among other exclusive design features. An additional set of 23-inch M light-alloy wheels are available for the first time and are unique within this segment.

All derivatives will continue to be produced at BMW Group Plant Dingolfing, the BMW Group's largest European production plant, centre of competence for electric drivetrains and the lead plant for premium and luxury class models. First customer deliveries will arrive in the Ireland from May 2025. The new BMW iX is priced from €91,590 RRP.

Model	*Max Power^ (hp)**	*Peak Torque^(Nm)**	Acceleration^* (0-100km/h) (secs)^*	Top Speed (km/h)	Range (kms)^*	CO₂ Emissions^* (WLTP) (g/km)	Electric Power Consumption Combined^* (WLTP) kWh/100km	Retail Price^* from**
iX xDrive45 Sport	408	700	5.1	199^**	516 - 601	0	20.9	€91,590
iX xDrive45 M Sport	408	700	5.1	199^**	516 - 590	0	20.9	€95,280
iX xDrive60 M Sport	544	765	4.6	199^**	370 - 685	0	21.0	€113,500
iX M70 xDrive	659	1015	3.8	249	516 - 589	0	23.6	€139,470

^{*All figures relating to output, charging capacity, performance,
energy consumption and range are provisional. **Electronically
limited. *** Preliminary retail pricing, correct at the time of
publication – the latest prices can be found at www.bmw.ie.}

Unique in this segment: A range of up to 685km.
Through advancements in battery cell technology, net energy storage capacity is significantly improved across the new BMW iX model range. The BMW iX xDrive45 receives the most substantial uplift with an increase of around 30 per cent to 94.8 kWh. Net energy content in the BMW iX xDrive60 rises to 109.1 kWh (compared with the equivalent predecessor model), while the BMW iX M70 xDrive provides 108.9 kWh of usable capacity.

In addition, new inverter technology for the power electronics across all models enhances the energy efficiency of the drive system. This ensures a highly efficient transfer of energy from the high-voltage battery to the electric motor. These improvements, in combination with a larger battery for the BMW iX xDrive45 and other efficiency-enhancing measures across all model variants, results in a range increase of up to 40 per cent, depending on the model.

With a WLTP range of up to 685km, the new BMW iX xDrive60 M Sport sets a benchmark in its competitive environment. Meanwhile, the BMW iX xDrive45 can travel up to 601km (WLTP) on a single charge, and up to 589km is achievable in the BMW iX M70 xDrive. In addition, by activating the MAX RANGE function drivers can boost their vehicle’s remaining range by up to 25 per cent before a charge stop. Adaptive recuperation, weight-and-friction optimised wheel bearings and high-efficiency label A+ tyres also contribute towards increased overall efficiency.

Increased performance for all model variants.
With an electric motor on both the front and rear axle, all model variants of the new BMW iX feature electric all-wheel drive. The drive system has been fine-tuned and the power electronics further developed to deliver noticeably more power.

The new BMW iX xDrive45 delivers a system output of 408 hp – an 82 hp increase over the BMW iX xDrive40 – shaving 1.0 second off the 0-100km/h sprint, which now takes 5.1 seconds. The total output for the BMW iX xDrive60 rises by 21 hp (versus the BMW iX xDrive50) to 544 hp, enabling a 0-100km/h acceleration of 4.6 seconds. Both models have an electronically limited top speed of 199km/h.

The BMW iX M70 xDrive offers an even more thrilling driving experience where a system output of 659 hp (a 40 hp increase over the BMW iX M60 xDrive) can be unleashed in Sport mode. A maximum torque of 1,100 Nm is available when Launch Control is activated. The new BMW iX M70 xDrive accelerates from 0 to 100km/h in 3.8 seconds and can reach a top speed of 249km/h.

A bold exterior design enhanced with elevated trims.
The new BMW iX exudes a contemporary exterior design that combines imposing styling and characteristic SAV proportions. Precisely crafted details and clearly-defined surfaces create a distinctive appearance that radiates luxury.

A selection of seven new exterior paint finishes are available with this latest iteration, including Arctic Race Blue metallic, Dune Grey metallic, Carbon Black metallic, BMW Individual Frozen Deep Grey metallic, Tanzanite Blue metallic as well as BMW Individual Frozen Pure Grey metallic and Space Silver metallic (both available from summer 2025). The BMW Individual Exterior Line Titanium Bronze can also be selected as an option for xDrive45 and xDrive60 model variants to provide further personalisation.

At the front end is a redesigned BMW kidney grille embellished with vertical and horizontal lines and bordered by slim frame, which for the first time can be illuminated with the optionally-available BMW Iconic Glow (standard for the BMW iX M70 xDrive). This design language carries across into the Adaptive LED headlights with new vertical elements for the daytime running lights and turn indicators as well as diagonal lines within the headlight enclosure. An additional new feature of the headlights is City Light technology, which intuitively lights both the pavement and road ahead in urban environments. In the lower portion of the body, the front and rear aprons gain an even higher proportion of body-colour painted surfaces as standard promoting a sporty elegant appearance.

An enhanced M Sport trim gives the new BMW iX a particularly sporty appearance, introducing new design features including a sculpted front bumper and rear diffuser finished in high-gloss black, powerful lines, large air intakes at the front and vertical reflectors at the rear. Darkened M Shadow Line headlights and taillights are now available as part of the M Sport Pro package and are standard for the BMW iX M70 xDrive.

The range-topping model is equipped with the M Sport trim and M Sport Pro package as standard and additionally features a model-specific BMW kidney grille adorned with the M logo, black exterior mirror caps and exclusive 22-inch M light-alloy wheels.

An optimised chassis and suspension setup, and new M light-alloy wheels.
The chassis and suspension setup of the new BMW iX have been specifically tailored to the increased performance of the drive system and the changed weight balance resulting from the new high-voltage battery technology. A hydraulic rear axle support bearing helps to create an optimum balance of sporty driving dynamics and ride comfort.

The suspension technology comprises a double-wishbone front axle, a five-link rear axle and electric steering with Servotronic function and variable ratio. The BMW iX M70 xDrive is also equipped with adaptive two-axle ride level control, electronically controlled shock absorbers, M-specific tuning and anti-roll bars, Integral Active Steering – providing maximum manoeuvrability and rear-wheel steering – and a sports brake system with red-painted callipers. The new BMW iX is fitted as standard with Hill Descent Control (HDC) and the option to deactivate Dynamic Stability Control (DSC).

21- and 22-inch M light-alloy wheels are available in four new designs as part of the revised M Sport trim, M Sport Pro package or as standard on the BMW iX M70 xDrive. An additional set of 23-inch light-alloy wheels can be specified and are unique in this competitive environment. All 22-inch and 23-inch wheels are combined with tyres featuring integrated foam absorbers for improved noise insulation.

More efficiency when charging the high-voltage battery.
The new BMW iX xDrive60 and BMW iX M70 xDrive can be charged via direct current at an increased output of 195 kW, while the BMW iX xDrive45 is capable of up to 175 kW. All derivates of the new SAV can also be charged via alternating current at a rate of up to 22 kW².

Optimised pre-conditioning of the high-voltage battery and heating of the storage system using the heat pump from the vehicle's air-conditioning system contribute towards particularly efficient charging times. In addition, the charging current control system has been further developed in order to make the best possible use of the higher charging capacities. The charging socket outlet of the new BMW iX now has a release button.

The latest-generation SAV is suitable for the Plug & Charge Multi Contract function and the Connected Home Charging option enables solar- and load-optimised charging as well as cost-optimised charging based on a dynamic electricity tariff.

An improved user experience for on-the-go charging.
The new BMW iX offers an improved user experience during route planning with optimised charging. Thanks to an intuitive user interface, customers can enter their destination in advance in the My BMW App, as well as their preferred departure and arrival times and any desired charging stops. The route suggested by the BMW Maps navigation system can then be customised to include charging stations. Preferred charging station providers and the desired charging status upon arrival can be inputted just as conveniently. In an optimised route view, the driver is provided with precise information about the availability of charging stations, the required charging time and the impact this will have on their expected arrival time. The costs for charging and the infrastructure in the vicinity of the respective charging station are also outlined within this view.

A wide variety of systems for automated driving and parking.
The driver assistance systems available in the new BMW iX set new standards in functionality and reliability. As standard, all model variants are fitted with Driving Assistant Plus including Active Cruise Control with Stop & Go functionality, front collision warning with brake intervention and Parking Assistant with Reversing Assistant and a rear camera.Parking Assistant Professional is available optionally as part of the Technology Pack, enabling the vehicle to be parked and manoeuvred using a smartphone.

An interior design elevated by the enhanced M Sport trim.
The interior ambienceof the new BMW iX, characterised by generous space, contemporary design elements and progressive luxury, can now be elevated with the sporty design features of the newly revised M Sport trim. This trim level brings new M multifunction seats – finished in Alcantara/Sensatec or natural leather as an option – which offer enhanced lateral support and a striking new design. M Sport customers additionally benefit from a three-spoke M leather steering wheel, Dark Silver trim finishers, an anthracite headlining, M-specific pedals and a high-gloss black centre console.

A high level of standard equipment and a compelling options list.
The standard equipment of the new BMW iX includes an alarm system, a Welcome and Goodbye animation, Adaptive LED headlights, Comfort Access, heated seats for driver and front passenger, a heated steering wheel and Driving Assistant Plus. The BMW Live Cockpit Professional with Head-up Display and the Harman Kardon Surround Sound System are also available with the standard model. Customers choosing the BMW iX M70 xDrive receive additional standard features, including Integral Active Steering, Adaptive two-axle Air Suspension, BMW Iconic Glow kidney grille, the M Sport Pro package and sun-protection glass.

Other optional extras for all model variants include the Technology Pack (including Driving Assistant Professional and Parking Assistant Professional), the Panoramic Glass Roof Sky Lounge, Clear & Bold interior components (made from polished crystal glass/plastic in glass styling), four-zone climate control (standard for BMW iX M70 xDrive) and an automatic soft-close function for the doors. The Comfort Pack (including Active seat ventilation for the front seats, rear seat heating and heated armrests/door panels) and the Bowers & Wilkins Diamond Surround Sound System are also available optionally. In addition, customers can specify an electrically extendable and retractable tow bar.

BMW iDrive with state-of-the-art digital services.
Based on the BMW Operating System 8.5, BMW iDrive not only offers intuitive operation using the touch function on the BMW Curved Display and voice control with the BMW Intelligent Personal Assistant, but also the use of digital services such as video streaming and in-car gaming.

The BMW ID and the My BMW App provide a personalised user experience, while the BMW Digital Key allows for a simplified and convenient setup using the new Setup Card.

All derivatives will continue to be produced at BMW Group Plant Dingolfing. First customer deliveries will arrive in Ireland from May 2025. The new BMW iX is priced from €91,590 RRP.

Ends

Up to 685km of range achievable for the BMW iX xDrive60 M Sport as part of the WLTP test cycle.
22 kW AC charging is within the AC Charging Professional available as part of the Technology Pack. Standard on the BMW iX M70 xDrive.

About the BMW Group

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

For further information please contact:
Laura Condron.

Communications and Strategy Manager (C1-UK-IE)

Mobile: +353 86 047 7549 | laura.condron@bmw.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Brings a “Little” Las Vegas Magic to CES 2025 for the Debut of the All-New UI/UX to the Neue Klasse.

Tue, 17 Dec 2024 15:22:00 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. With this presentation, BMW is not only showcasing technology that will be featured in the series production Neue Klasse vehicles for the first time, but also once again setting standards for in-vehicle experience with a clear focus on driver orientation, safety, and personalization.

The BMW CES 2025 press conference on Tuesday, January 7^thwill be hosted by iconic US-based comedian Tim Meadows, starting at 8:30 a.m. PST. Meadows will be joined at the BMW Pavilion in the Silver Lot (just outside the South Hall of the Las Vegas Convention Center) by Frank Weber, Chief Development Officer at BMW AG who will present the next generation of BMW iDrive along with Adrian van Hooydonk, Head of BMW Group Design, and Stephan Durach, Head of UI/UX Development.

Following the press conference on January 7^th, CES attendees can visit the BMW Pavilion for repeat performances by Meadows and additional BMW experts at 2:00 p.m., 3:00 p.m. and 4:00 p.m. On January 8 and 9 showtimes will begin at 10:00 a.m. and take place each hour on the hour through 5:00 p.m. Three final shows will be presented on Friday, January 10 at 10:00 a.m., 11:00 a.m. and 12:00 p.m. From January 2^nd, journalists and CES visitors can register for the shows in advance via the website https://ces2025.eventsbmw.com– available seats are limited.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group confirms adjusted full year guidance

Wed, 06 Nov 2024 12:56:17 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The BMW Group expects sequentially increasing deliveries in the final quarter of 2024. This follows a third quarter in which technical actions linked to the Integrated Braking System (IBS) presented extraordinary challenges. As stated in the ad hoc announcement on September 10, the technical actions – together with weak demand in China – dampened the sales and revenue situation in the reporting period from July to September. Moreover, additional IBS-related provisions for warranty obligations in the high three-digit million-euro range impacted the third quarter. As a result, the BMW Group adjusted its 2024 financial guidance.

Nevertheless, the ramp-up in e-mobility remained strong and made a positive contribution in Q3. BMW Group BEV deliveries grew significantly by +10.1% compared to the previous year, and the share of sales of fully electric vehicles rose to 19.1% percent.

The BMW Group delivered a total of 1,754,157 automobiles in the nine-month period (2023:1,836,563 automobiles/ -4.5%). In the third quarter, the premium manufacturer delivered 540,881 BMW, MINI and Rolls-Royce vehicles (2023: 621,699 automobiles/ -13.0%).

The BMW Group benefits from its global presence and was able to balance out the different sales developments in the major world regions. The BMW brand grew by +4% outside China and gained +0.1% points in global market share while the premium brands MINI and Rolls-Royce were affected by model changes.

In Europe, the BMW brand experienced moderate growth of +7.6% over the nine-month period. Double digit growth in individual markets such as Spain, UK, France and Italy was a key driver. Despite a notable impact of the IBS issue in the Americas region and delivery stops in the US market, BMW sales reached the previous year's level and BMW maintained a stable market share.

The company has been working hard to replace the IBS components and is expediting the processing of vehicles in customer hands and those in stock. The majority of stock vehicles requiring action will be addressed and delivered before the end of the year.

“After the extraordinary challenges in the third quarter, we are looking ahead: In the fourth quarter, we are back on track for stronger earnings in order to achieve our annual targets, despite planned high upfront expenditures,” said the Chairman of the Board of Management of BMW AG, Oliver Zipse, on Wednesday. “We are striking a balance between securing short-term earnings and long-term success: This year we are investing more than ever in new products, technologies and our plants, so that we can continue the BMW success story with the NEUE KLASSE from next year onwards.”

IBS-related delivery stops and delays significantly impacted the BMW Group key financial figures in the reporting period: In Q3, the BMW Group posted revenues of €32,406 million (2023: €38,458 million/ -15.7%; adjusted for currency translation effects -15.3%; Sep YTD: €105,964 million; 2023: €112,530 million/ -5.8%; adjusted for currency translation effects -4.8%).

R&D spending and capital expenditure to secure future competitiveness

The BMW Group has a solid and robust balance sheet which enables continued investments in the future. As previously announced, the company expects to post peak figures for both research & development and capital expenditure in 2024.At the core is the roll-out of NEUE KLASSE across the whole portfolio focused on electrification, decarbonisation and digitalisation of its product line-up and structures.

Group research and development expenditure for the first nine months totalled €6,642 million and was significantly higher than the previous year (2023: € 5,223 million/ +27.2%; in Q3: € 2,473 million/ +35.4%). The R&D ratio of 6.3% was also higher year-on-year due to declining revenues (2023: 4.6%/+1.7 percentage points; in Q3: 7.6%; +2.8 percentage points).

Impact on Group and Automotive Segment financial figures

Group operating profit (EBIT) in the third quarter was €1,696 million (Q3 2023:

€4,352 million/ -61.0%; Sep YTD: €9,627 million; 2023: €14,070 million/ -31.6%). Negative fair value measurement effects resulting from falling interest rates contributed significantly to the decline in the Group financial result of €-858 million (Q3/2023: €-289 million; Sep YTD: €-766 million; 2023: €-656 million). As a result, Group earnings before tax in the third quarter declined to €838 million (€4,063 million/ -79.4%; Sep YTD: €8,861 million; 2023: €13,414 million/ -33.9%). The Group EBT margin came in at 2.6% respectively at 8.4% after nine months (Q3/ 2023: 10.6%/ -8.0%-pts.; 2023: 11.9%/ -3.5%-pts.)

The Automotive Segment posted revenues of €27,854 million (2023: €32,096 million /-13.2%;adjusted for currency translation effects -12.8%) in the third quarter (Sep YTD: €90,863 million (2023: €94,994 million/-4.3%; adjusted for currency translation effects -3.1%). Vehicle sales declined and product mix was negatively impacted – mainly due to weaker demand in China and IBS-related delivery stops of higher-class vehicle models.

Earnings before financial result (EBIT) in the same reporting period totalled € 634 million (Q3 2023: €3,135 million/ -79.8%; Sep YTD: €6,028 million (2023: €9,810 million/ -38.6%). The EBIT margin decreased to 2.3% respectively to 6.6% in Sep YTD (Q3 2023: 9.8%/ -7.5 %-pts.; 2023: 10.3%/ -3.7%-pts). Excluding the depreciation resulting from the purchase price allocation of BBA, the Automotive EBIT margin came in at 3.5% for the third quarter and 7.7% for September YTD.

Free cash flow impacted by capital expenditure and inventory

Lower earnings and increased inventory – resulting from delivery stops and lower sales volumes – had a particular impact on Q3 auto free cash flow. Working capital changed by €-1.934 million over the period and high capital expenditure of €3,311 million weighed on free cash flow. In the third quarter, it posted €-2,480 million (2023: €2,618 million; Sep YTD: €-191 million/ 2023: €5,759 million). With the release of stock vehicles following IBS exchange, the company is aiming for inventory levels at the previous year's level in the fourth quarter. Lower inventory levels and a sequentially higher result will contribute to the forecast free cash flow of >€4 billion despite further high investments.

“With stringent management, the BMW Group remains on track for the forecast auto free cash flow for the full year”, said BMW Group Chief Financial Officer Walter Mertl. “In the fourth quarter, sequentially higher deliveries and a stronger product mix will support our earnings. Despite the extraordinary pressures in Q3, we are adhering to our planned extensive investments. These are the basis for our future automotive portfolio, for our profit generation in the coming years. We are committed to our future and are shaping it today with focus”, said Mertl.

Capex ratio in the third quarter was 6.7%; after nine months and stood at 5.3%. A capex ratio of > 6% is expected for the year as a whole — as in previous years, the fourth quarter will also show seasonally high capital expenditure.

The BMW Group has consistently continued its share buyback program: The third tranche of the current second share buyback programwas successfully completed on October 25, 2024.

Based on the authorization of the Annual General Meeting on May 11, 2022, BMW AG acquired a total of 6.19% of the share capital as of September 30, 2024.

Financial Services Segment sees significant growth in new business

In the Financial Services Segment, the number of new financing and leasing contracts concluded in the first nine months of the year rose significantly to 1,252,251 (2023: 1,112,817 contracts/ +12.5%). The segment's volume of new business also grew significantly to €46,531 million (2023: €40,973 million/ +13.6%). The penetration rate increased to 42.3% (2023: 37.7%; +4.6 %-pts.).

For the year to the end of September, the segment reported an EBT of € 2,146 million (2023: €2,451 million/ -12.4%). Lower revenues from the resale of end-of-lease vehicles, that resulted largely from the continuing normalisation of global used car markets, primarily weighed on the result. During the nine-month period, the credit loss ratio was 0.26% across the entire loan portfolio (2023: 0.15%).

Adjusted guidance confirmed

In the fourth quarter, the BMW Group will continue to implement the measures outlined in the IBS technical campaigns with focus and urgency. Accordingly, it intends to hand over vehicles to customers that have been blocked to date. In many markets, the BMW Group is experiencing robust demand for its premium vehicles.

For the fiscal year 2024, the BMW Group is confirming its adjusted full-year guidance as of September 10: Group earnings before taxes will decrease significantly. Vehicle deliveries in the Automotive Segment will be slightly lower than the previous year. The EBIT margin for 2024 is forecast to be within the range of 6% to 7%. The return on capital employed (RoCE) is expected to be between 11% and 13%.

Return on equity (RoE) in the Financial Services Segment is projected to be between 15-18%, reflecting the current improvement in business development.

In the Motorcycles Segment, faced with a challenging market and competitive landscape, the BMW Group expects customer deliveries to be on a par with the previous year. The EBIT margin for 2024 will be in the range of 6% to 7%, with a return on capital employed (RoCE) of between 14% and 16%. These targets will be achieved with slightly higher employee numbers.

This guidance assumes that geopolitical and macroeconomic conditions will not deteriorate. Given the many uncertainties surrounding the existing risks and opportunities, the BMW Group’s actual business performance may deviate from current expectations.

The BMW Group continues to fully leverage its young and attractive product portfolio and its proven approach of technology openness. Thanks to its flexibility, the balance across key global regions and a strong balance sheet, it is able to adapt to dynamic market changes while consistently pursuing its long-term business success.

The BMW Group – an overview: YTD Q3 2024		YTD Q3 2024	YTD Q3 2023	Change in %
Deliveries to customers
Automotive¹	units	1,754,157	1,836,563	-4.5
thereof: BMW	units	1,583,503	1,621,267	-2.3
MINI	units	166,684	210,741	-20.9
Rolls-Royce	units	3,970	4,555	-12.8
Motorcycles	units	163,436	164,908	-0.9

Employees (as of 31 Dec. 2023)		154,950
EBIT margin Automotive Segment	percent	6.6%	10.3%	-3.7 %-points
EBIT margin Motorcycles Segment	percent	9.5%	12.0%	-2.5 %-points
EBT margin BMW Group²	percent	8.4%	11.9%	-3.5 %-points

Revenues	€ million	105,964	112,530	-5.8
thereof: Automotive	€ million	90,863	94,994	-4.3
Motorcycles	€ million	2,563	2,571	-0.3
Financial Services	€ million	28,598	26,723	7.0
Other Entities	€ million	10	9	11.1
Eliminations	€ million	-16,070	-11,767	36.6

Profit before financial result (EBIT)	€ million	9,627	14,070	-31.6
thereof: Automotive	€ million	6,028	9,810	-38.6
Motorcycles	€ million	243	308	-21.1
Financial Services	€ million	2,199	2,449	-10.2
Other Entities	€ million	-13	-13	0.0
Eliminations	€ million	1,170	1,516	-22.8

Profit before tax (EBT)	€ million	8,861	13,414	-33.9
thereof: Automotive	€ million	5,763	9,611	-40.0
Motorcycles	€ million	244	311	-21.5
Financial Services	€ million	2,146	2,451	-12.4
Other Entities	€ million	379	112	-
Eliminations	€ million	329	929	-64.6

Group income taxes	€ million	-2,729	-3,863	-29.4
Net profit	€ million	6,132	9,551	-35.8
Earnings per share of common stock	€	9.21	13.90	-33.7
Earnings per share of preferred stock³	€	9.22	13.91	-33.7
¹Deliveries include the joint venture BMW Brilliance Automotive Ltd., Shenyang
²Ratio of Group earnings before taxes to Group revenues.
³ Common/preferred shares. Earnings per share of preferred stock are calculated by distributing the earnings required to cover the additional dividend of € 0.02 per preferred share proportionally over the quarters of the corresponding financial year.

The BMW Group – an overview: in Q3 2024		IN Q3 2024	IN Q3 2023	Change in %
Deliveries to customers
Automotive¹	units	540,881	621,699	-13.0
thereof: BMW	units	487,062	549,941	-11.4
MINI	units	52,669	70,384	-25.2
Rolls-Royce	units	1,151	1,374	-16.2
Motorcycles	units	50,364	52,037	-3.2

Employees (as of 31 Dec. 2023)		154,950
EBIT margin Automotive Segment	percent	2.3%	9.8%	-7.5 %-points
EBIT margin Motorcycles Segment	percent	3.8%	-0.6%	+4.4 %-points
EBT margin BMW Group²	percent	2.6%	10.6%	-8.0 %-points

Revenues	€ million	32,406	38,458	-15.7
thereof: Automotive	€ million	27,854	32,096	-13.2
Motorcycles	€ million	702	650	8.0
Financial Services	€ million	9,331	9,102	2.5
Other Entities	€ million	3	3	0.0
Eliminations	€ million	-5,484	-3,393	-61.6

Profit before financial result (EBIT)	€ million	1,696	4,352	-61.0
thereof: Automotive	€ million	634	3,135	-79.8
Motorcycles	€ million	27	-4	-
Financial Services	€ million	760	740	2.7
Other Entities	€ million	0	-8	-
Eliminations	€ million	275	489	-43.8

Profit before tax (EBT)	€ million	838	4,063	-79.4
thereof: Automotive	€ million	433	3,043	-85.8
Motorcycles	€ million	28	-2	-
Financial Services	€ million	665	747	-11.0
Other Entities	€ million	-317	-5	-
Eliminations	€ million	29	280	-89.6

Group income taxes	€ million	-362	-1,132	-68.0
Net profit	€ million	476	2,931	-83.8
Earnings per share of common stock	€	0.64	4.20	-84.8
Earnings per share of preferred stock³	€	0.64	4.20	-84.8
¹Deliveries include the joint venture BMW Brilliance Automotive Ltd., Shenyang
²Ratio of Group earnings before taxes to Group revenues.
³ Common/preferred shares. Earnings per share of preferred stock are calculated by distributing the earnings required to cover the additional dividend of € 0.02 per preferred share proportionally over the quarters of the corresponding financial year.

GLOSSARY – explanatory comments on key performance indicators

BEV

Battery Electric Vehicle.

Deliveries to customers

EBIT

Profit before financial result. Profit before financial result comprises revenues less cost of sales, less selling and administrative expenses and plus/minus net other operating income and expenses.

EBIT margin

Profit/loss before financial result as a percentage of revenues.

EBT

EBIT plus financial result.

EBT Margin

Profit/loss as a percentage of revenues.

PHEV

Plug-in-hybrid electric vehicle.

RoCE

Return on capital employed (RoCE). RoCE in the Automotive and Motorcycles segments is measured on the basis of relevant segment profit before financial result and the average amount of capital employed – at the end of the last five quarters – in the segment concerned. Capital employed corresponds to the sum of all current and non-current operational assets, less liabilities that generally do not incur interest.

RoE

Return on equity (RoE). RoE in the Financial Services segment is calculated as segment profit before taxes, divided by the average amount of equity capital – at the end of the last five quarters – attributable to the Financial Services segment.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

The success of the BMW Group has always been based on long-term thinking and responsible action, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new MINI John Cooper Works and MINI John Cooper Works Convertible.

Wed, 23 Oct 2024 00:01:00 +0200

With engine outputs of 228bhp/380Nm, dialled up suspension, race-inspired chassis adjustments and purist exterior design, the latest MINI models with John Cooper Works performance have joined the MINI family.

With motorsport inspired interior design - including variant exclusive John Cooper Works experience mode - red and black knitted dashboard, and stainless-steel pedals, the new MINI John Cooper Works and MINI John Cooper Works Convertible celebrate the brands heritage and success on the racetrack.

The MINI John Cooper Works and MINI John Cooper Works Convertible will be produced at the home of MINI production, MINI Plant Oxford. The MINI John Cooper Works and MINI John Cooper Works Convertible are available to order from retailers now, with pricing starting from €46,730 and €54,430 RRP respectively.

Model	Max Power (bhp)	Peak Torque (Nm)	Acceleration (0-100km/h)	Top Speed (km/h)	RRP Starting Price
MINI John Cooper Works	228	380	6.1	250	€46,730
MINI John Cooper Works Convertible	228	380	6.4	245	€54,430

Maximum John Cooper Works Performance.
In keeping with John Cooper Works models of the past, the latest MINI John Cooper Works and MINI John Cooper Works Convertible carry over the anticipated go-kart handling and performance from previous generations.

A 2.0l, four-cylinder TwinPower Turbo engine powers both the MINI John Cooper Works (consumption combined: 6.8 – 6.5 l/100 km; CO2 emissions combined: 154 - 147 g/km according to WLTP) and MINI John Cooper Works Convertible (combined fuel consumption: 7.1 – 6.8/62 l/100km; CO2 emissions combined: 161 - 155 g/km according to WLTP), producing 228bhp and 380Nm of torque. Both models receive an additional 74bhp when compared with the MINI Cooper C and MINI Cooper C Convertible.

The MINI John Cooper Works offers a 0-100km/h time of 6.1 seconds and a top speed of 250km/h, while the MINI John Cooper Works Convertible hits 0-100km/h in 6.4 seconds and has a top speed of 245km/h. To allow for a more dynamic acceleration, the new John Cooper Works models receive a dual-clutch automatic transmission and enhanced suspension to increase handling ability.

A purist design exterior.

The iconic exterior appearance of the MINI Cooper has remained consistent in these latest models but elevated further to meet the high standards of the John Cooper Works badge. A centrally mounted single-exit exhaust system is offered for the first time, alongside a sculpted black rear diffuser, red JCW branded brake callipers and additional alloy wheel options.

The MINI John Cooper Works comes as standard with 17” JCW Sprint Spoke alloy wheels in black, Chili Red exterior paint and an aerodynamically shaped rear spoiler. 18” JCW Lap Spoke 2-tone wheels are available optionally, alongside six other body colours.

The MINI John Cooper Works Convertible is offered as standard with Chili Red exterior paint, 17” JCW Sprint Spoke alloy wheels and a choice of seven further body colours optionally, including model exclusive Cooper Grey.

Both cars have an option of Jet Black or Chilli Red mirror caps, while LED headlights - with daytime horizontal JCW specific running lights - come as standard to complete the exterior.

Race-inspired interior.

The purist design of the exterior is continued throughout the inside of the vehicles, with a Vescin/Cord combination in JCW black with red accents. The John Cooper Works seats are upholstered in black synthetic leather with knitted red stitching which provide firm support for dynamic driving. A knitted surface on the dashboard and seats offer a chequered flag pattern, nodding back to the motorsport roots of John Cooper Works, alongside stainless-steel pedals and a JCW sport steering wheel with branded six-o’clock fabric spoke.

The interior is focused on the high-resolution OLED display and toggle bar found in the rest of the MINI family. The new 24cm central instrument display provides relevant information at all times and can be easily operated by the driver and passenger. MINI Experience Modes - Vivid, Core, Green, Timeless, Balance and Personal allow the ambience in the interior to be customised to further the personalisation of the cars, while new JCW mode additional shows performance related data including power, torque, engine temperature and a G-Force meter.

Offering an increase in standard specification, both models receive Level 1 as standard, which includes a Head-Up display, Wireless Charging, High Beam Assist, Heated Front Seats and Exterior Mirror Package. Each model additionally receives Harmon Kardon as standard.

Advanced assistance systems.

Both John Cooper Works variants are well-equipped as standard to support the driver. Thanks to 12 ultrasonic sensors and four surround view cameras, the vehicle can identify real-world traffic conditions such as automatic speed and distance control as well as aiding the driver when it comes to parking, offering the chance to indicate automatic parking manoeuvres independently as a part of Parking Assistant Plus. Sensors also aid the driver when driving at high speed, with steering and lane keeping as standard. Equipped in this way, the MINI John Cooper Works models combine dynamic driving fun with safe comfort and usability for daily driving.

The MINI John Cooper Works and MINI John Cooper Works Convertible are available to order from retailers now, with pricing starting €46,730 and €54,430 RRP respectively.

Ends

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

10 million and counting: software updates delivered to the BMW Group vehicle fleet reach a new milestone.

Mon, 14 Oct 2024 09:00:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The number of BMW Remote Software Upgrades successfully installed by the BMW Group passed the 10 million mark at the end of September. These upgrades are transmitted over the air to the vehicles and then launched by the customer.

“Today, BMW is able to deliver over-the-air updates to more than nine million vehicles worldwide. And we can update the entire vehicle software in this way,” states Christoph Grote, Senior Vice President Electronics and Software BMW Group. “This capability clearly demonstrates our expertise in the field of software-defined vehicles. The fact that ten million Remote Software Upgrades have now been carried out in vehicles underlines how popular this form of innovation is with our customers.”

BMW sent out its first over-the-air upgrade five years ago. This functionality has since been extended to all brands, model series and drive types. The arrival of the new Operating System 9 means that MINI models can also be updated remotely, as can the Rolls-Royce Spectre. “The Remote Software Upgrade facility allows us to keep improving our vehicles without the need for a workshop visit,” Grote continues. “This brings greater comfort and safety for our customers and also offers them new features and functional improvements from time to time.”

Indeed, the BMW Remote Software Upgrade technology has enabled numerous new functions and functional improvements to be rolled out to customer vehicles. In addition to comfort and safety features, the updates have also benefited infotainment, driving, drive system and driver assistance capability. A recent customer study confirmed the importance of regular updates for product enhancement.

The BMW Group is set to build on its leading position in this area over the coming weeks and months with a series of further upgrades including attractive model-specific features such as a Silent Mode¹⁾ and a new Curve Ahead View²⁾ in the Head-Up Display for ‘seeing around bends’ virtually.

Connectivity is turning cars into smart mobility partners.
The BMW Group is a pioneering force in the field of connected driving. BMW has set the standard for the rest of the industry with over 22 million connected vehicles worldwide to date. Functions that have been purpose developed for electric vehicles – such as "Max Range" for maximising operating range and charging-optimised route planning – provide innovative solutions for everyday driving. With the introduction of digital premium vehicle features of this kind, the BMW Group proves time and again that compelling digital innovation and customer centricity are firmly embedded in the company’s DNA.

¹⁾ Available for models with BMW Operating System 8.5 or 9 in conjunction with BMW Digital Premium
²⁾ Available for models with BMW Operating System 9 and Head-Up Display in conjunction with BMW Digital Premium

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

MINI Cooper and MINI Aceman get John Cooper Works treatment.

Mon, 14 Oct 2024 08:10:00 +0200

Following the rollout of the latest generation MINI family this year, today MINI is building on the success of the MINI Cooper Electric and MINI Aceman models with the introduction of John Cooper Works variants for both cars.

Announced at the Paris Motor Show 2024, the MINI John Cooper Works Electric and MINI John Cooper Works Aceman follow a rich heritage of previous John Cooper Works models and maintain the characteristics worthy of the JCW name, but on fully-electric vehicles for the very first time.

"With the new all-electric MINI John Cooper Works models, we are bringing the legendary performance and driving dynamics of MINI into a completely new era. We are combining the tradition and character of the MINI brand with the latest technology to create a unique driving experience that will thrill our customers”, says Stefan Richmann, Head of MINI.

The MINI John Cooper Works Electric and MINI John Cooper Works Aceman are priced from €47,300 and €49,510 RRP respectively, with first customer deliveries commencing April 2025.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100 km/h)	Top Speed (km/h)	Electric Range (WLTP) (km)	RRP Starting Price
MINI John Cooper Works Electric	258^*	340	5.9	199	403	€47,300
MINI John Cooper Works Aceman	258^*	340	6.4	199	391	€49,510

^{*hp figure inclusive of Boost Function.}

Maximum performance thanks to innovative motorsport technology.
Over six decades ago designer John Cooper developed a sportier version of the classic Mini, becoming an instant success on racetracks and rally courses globally before the name was cemented in history with three victories at the Monte Carlo Rally across the 1960s. John Cooper Works has been transferring this success from the racetrack onto traditional MINI models ever since.

Both cars provide 340Nm of torque from their 54.2kWh batteries and offer a maximum speed of 199 km/h. The MINI John Cooper Works Electric reaches 100 km/h in just 5.9 seconds, while the MINI John Cooper Works Aceman accelerates 0- 100km/h in 6.4 seconds.

Engineers have developed an all-new electric boost function to further enhance power delivery on the new electric John Cooper Works models, giving the driver an additional 20kW of electric motor power once John Cooper Works mode has been activated using a rocker switch on the steering wheel. Using this function, both vehicles achieve 258hp.

New John Cooper Works specific suspension maximises MINI go-kart handling, while high performance grip tyres come as standard on all electric John Cooper Works models to support grounded and agile handling.

Optimised aerodynamics and performance oriented exterior design.
The exterior design of the new John Cooper Works variants builds on the design language of the standard model while showing a more aggressive appearance. The red, white, and black John Cooper Works logo – inspired by the chequered flag of motorsport – offers a nod to racing heritage, while a gloss black trim is standard across the model. Black side skirts, aeroblades at C-pillar level and a rear spoiler optimise aerodynamics, while red vertical reflectors and diffusers contrast with the rear black apron.

Aerodynamically optimised wheel designs in black with red accents are available exclusively for the all-electric models, with 18” for the MINI John Cooper Works Electric and 19” for the MINI John Cooper Works Aceman offered as standard. Chili Red brake callipers sporting a white JCW logo and a Chili Red roof are standard, while a John Cooper Works specific multi-tone black to red roof is available optionally.

Racing-inspired interior.
The black and red JCW colour scheme continues inside the vehicle, where a black and red pattern decorates the knitted surface of the dashboard. The driver and front passenger seats are upholstered in black synthetic leather with multicoloured knitted fabric at the shoulders and red accent stitching, while the ambient interior lighting illuminates the headlining as a JCW model exclusive feature.

The high-resolution 24cm circular OLED display is the heart of the MINI cabin, providing all relevant vehicle data, air conditioning, media, phone, and navigation settings. The new MINI Experience Modes - Vivid, Core, Green, Timeless, Balance, Go Kart and Personal mode - allow the ambience in the interior to be customised to further the personalisation of the cars.

Advanced assistance systems.
Thanks to 12 ultrasonic sensors and four Surround View cameras, the MINI John Cooper Works Electric and MINI John Cooper Works Aceman can identify vacant parking spaces with greater precision, automatically initiating parking manoeuvres where space is limited, while the new Remote Parking function included as part of the Parking Assistant Plus option enables the vehicle to be parked using a smartphone. This functionality enables the vehicle to be driven out of a parking space automatically, making it easier to get into the car if space at the side is too limited.

With MINI Digital Key Plus, owners can utilise their smartphone as a vehicle key for a convenient and personalised experience. Replacing the conventional key, the digital key can be transferred between several users. For a streamlined user experience, as soon as the driver is less than three metres away from the vehicle, the front and rear lights begin a welcome animation, and the doors unlock automatically.

Using augmented reality, complicated turning situations are visualised on the central display as part of the optional MINI Navigation AR package, while additional steering and lane assistance is offered through Driving Assistant Plus.

Quick and easy charging.
The MINI John Cooper Works Aceman and MINI John Cooper Works Electric can be charged via 11 kW AC and up to 95 kW DC, variant dependent, meaning at a fast-charging station, the battery for both models can be charged from 10 to 80 per cent in under 30 minutes.

By using MINI Navigation, the vehicle will ensure the high-voltage battery reaches the ideal temperature for efficient charging in advance, thus reducing charging time. Customers can also optimise charging for their schedule, setting charging start times, active charging windows, and target battery capacity by departure time.

The MINI app provides a convenient overview of the vehicle status and charging process, including current battery status, charging-optimised route plans and charging history. Finally, drivers can instruct that the interior cabin is air conditioned by a set departure time.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

The success of the BMW Group has always been based on long-term thinking and responsible action, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

MINI Press Office Contacts:

Laura Condron | Communications & Strategy Manager | Laura.Condron@BMW.ie | +353860477549

Press Contact: Christina Burnham-Hepe
Tel: +44-1252-92-1738
E-mail: christina.burnham-hepe@bmw.co.uk

BMW Group posts significant BEV growth in challenging market conditions

Thu, 10 Oct 2024 12:25:25 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. In a globally challenging market, the BMW Group increased its sales of fully-electric vehicles by +19,1% in the first nine months of 2024, with a total of 294,054 BEVs delivered to customers. During this period, BMW brand sales of fully-electric models rose by +22.6% to 266,151 vehicles. The MINI brand also grew its fully-electric vehicle sales by +54.3% in the third quarter, delivering 16,536 BEVs to customers.

“ Our fully-electric vehicles are winning over customers worldwide – as shown by the significant double-digit growth in our BEV sales during the first nine months of the year,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We also grew our sales in the Europe region. Our attractive model line-up, which is designed for technology openness, gained traction in the marketplace, despite the challenging conditions overall. The BMW brand captured market share in Europe and significantly outperformed the region's total market,” Goller continued.

In Europe, the BMW brand delivered 577,803 vehicles to customers between January and the end of September (+7.6%), with particularly high demand in countries including the UK, Italy and France. The BMW brand's fully-electric models also performed exceptionally well in the European region, with 121,844 vehicles delivered to customers – an increase of +35.8%.

The BMW Group delivered a total of 1,754,158 BMW, MINI and Rolls-Royce vehicles to customers in the year to the end of September (-4.5%). This downward trend can be partly attributed to delivery stops associated with the supplied Integrated Braking System (IBS), which significantly impacted the third quarter, as well as the difficult market environment in China. In light of this development, on 10 Sept. 2024, BMW AG revised its sales targets for the financial year 2024.

Between January and September, the BMW brand experienced strong demand for its fully-electric models, with a total of 266,151 (+22.6%) vehicles sold. Most notably, the BMW iX1* and BMW i4* showed positive sales development. The BMW brand sold a total of 1,583,485 vehicles (-2.3%) in the year to the end of September. BMW M GmbH delivered 146,574 vehicles in the first nine months of 2024 (+2.0%), with growth driven by the BMW M2* and BMW M3 Touring* models, among others. The MINI brand, which is updating its entire portfolio this year, delivered a total of 166,703 (-20.9%) vehicles to customers in the year to the end of September. In the third quarter, fully-electric MINI models were particularly in demand, with 16,536 vehicles delivered to customers, representing growth of +54.3%. In the first nine months of this year, the Rolls-Royce brand presented a total of 3,970 motor cars to their new owners worldwide (-12.8%).

Between January and September, BMW Motorrad delivered 163,436 (-0.9%) motorcycles and scooters to customers.

BMW Group sales in Q3/YTD September 2024 at a glance

	3rd Quarter 2024	Compared with previous year %	YTD September 2024	Compared with previous year %
BMW Group Automotive	540,882	-13.0%	1,754,158	-4.5%
BMW	487,062	-11.4%	1,583,485	-2.3%
- BMW M GmbH	47,057	-3.9%	146,574	+2.0%
MINI	52,669	-25.2%	166,703	-20.9%
BMW Group electrified¹	140,065	+0.1%	409,122	+6,2%
BMW Group BEV	103,440	+10,1%	294,054	+19.1%
Rolls-Royce	1,151	-16.2%	3,970	-12.8%
BMW Motorrad	50,364	-3.2%	163,436	-0.9%

¹BEVs and PHEVs

BMW & MINI sales in the regions/markets

	3rd Quarter 2024	Compared with previous year %	YTD September 2024	Compared with previous year %
Europe	219,269	-1.0%	679.432	+1.4%
Germany²	64,846	-8.8%	195,381	-5.1%
Asia	205,987	-24.1%	699,262	-10.7%
China	147,691	-29.8%	523,638	-13.1%
Americas	101,256	-10.7%	330,546	-2.2%
USA	83,412	-9.2%	271,399	-2.1%

²Provisional registration figures

The delivery figures reported in this press release are provisional and may change up until the BMW Group Report 2024 is published. Notes on how delivery figures are prepared can be found in the BMW Group Report 2023 on p. 330.

ENDS

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new MINI Cooper Convertible.

Wed, 09 Oct 2024 00:01:00 +0200

Following the successful launch of the all-new MINI family throughout the past year, the new MINI Cooper Convertible completes the brands new model family. Offered in a choice of two new petrol models, the MINI Cooper Convertible will begin production at MINI Plant Oxford later this year, following a nine-year hiatus.

"We are very proud to be able to offer our customers a true convertible in the current MINI family. Our new MINI Cooper Convertible offers unmistakable, hallmark driving fun, coupled with boundless freedom and great emotions: Always Open. Iconic design combined with modern technology and connectivity make this vehicle an unrivalled experience for our customers," says Stefan Richmann, Head of the MINI brand.

With clean surfaces, a fully automatic soft top roof and a minimalist yet innovative interior, the MINI Cooper Convertible offers drivers an added dose of spontaneity, with the ability to drop in the roof in seconds.

The new MINI Cooper Convertible will be built at MINI Plant Oxford, with first deliveries taking place in early 2025. Available in three trim levels, the new MINI Cooper Convertible is priced from €36,730 RRP.

Two powerful petrol engines for iconic driving fun.
The new MINI Cooper Convertible is offered with a choice of two advanced petrol engines. The MINI Cooper Convertible C (combined fuel consumption:: 6.6 - 6.5 l/100km; CO2 emissions combined: 150 - 147 g/km according to WLTP; CO2 class: E) has a power output of 120 kW/163 hp, a maximum torque of 250 Nm (221 lb/ft) and accelerates from 0 to 100 km/h in 8.2 seconds, with a top speed of 220 km/h.

The performance-enhanced MINI Cooper Convertible S (fuel consumption combined: 6.6 - 6.5 l/100km; CO2 emissions combined: 150 - 148 g/km according to WLTP; CO2 class: E) has a power output of 150 kW/204 hp, accelerates from 0 to 100 km/h in 6.9 seconds, has a maximum torque of 300 Nm (221 lb/ft), and a top speed of 241 km/h.

The MINI Cooper Convertible offers brilliant driving dynamics thanks to the model’s suspension and damping system which is tuned for nimble handling. The vehicle offers drivers precise steering thanks to the highly preloaded anti-roll bar mounts on the axels, providing a well-balanced ride for ultimate comfort.

Exterior Design: Compact proportions and short overhangs.
With its iconic round headlights, newly designed front grille and circular LED headlights – availably optionally with three customisable light signatures – the body of the MINI Cooper Convertible remains unmistakable. Characterised by short overhangs and a long wheelbase, the body is given a generous appearance despite its small exterior dimensions of just 3,879 mm in length, 1,431 mm in height and 1,744 mm in width.

Fully automatic soft top for spontaneous adventure.
The new MINI Cooper Convertible offers a fully automatic soft top roof, and with its extremely quiet drive, the folding roof can be fully opened in just 18 seconds while travelling at up to 30 km/h. At the same time, the window bars and side windows are lowered to provide a completely unobstructed view of the surroundings. The roof can also be opened to just 40cm, providing a sunroof, while the full roof closes in just 15 seconds at the touch of a button.

When the soft top is open, the MINI Cooper Convertible has a luggage compartment volume of 160 litres, while when the soft top is closed this expands to 215 litres. To assist with loading, the tailgate opens downwards and the wind deflector behind the driver and passenger seats reduces wind noise and unwanted air turbulence when driving.

Concealed behind the headrests at the rear of the MINI Cooper Convertible, the integrated rollover protection system is activated automatically as soon as the central safety electronics detect a risk of rollover.

Three individual trims.
The MINI Cooper Convertible is available in three trims: Classic, Exclusive and Sport, with each trim offering a choice of interior and exterior options. Classic trim features a back-trimmed front grille, 16” 4 Square Spoke Alloy wheels on Cooper C or 17” U-Spoke Dark Grey Alloy wheels on Cooper S, Melting Silver exterior body colour and Black/Blue Vescin cloth combination seats and dashboard knit as standard.

Exclusive trim offers a Vibrant Silver front grille and MINI logos on the front and rear of the vehicle, 17” U Spoke Grey Alloy wheels, British Racing Green exterior body colour, Nightshade Blue Vescin seats and a Light Beige/Grey Dash dashboard knit.

Finally, Sport trim offers a performance inspired appearance with a distinctive front and rear design. A high gloss hexagonal patterned front grille surround, front and rear apron, and Black brake callipers with JCW badging are all offered as standard. 18” JCW Lap Spoke 2-Tone Alloy Wheels and Chili Red exterior body colour complete the exterior design.

Inside the cabin, Sport trim offers JCW Black Vescin/cord combination seats, a JCW black/red dashboard knit, partially perforated steering wheel with red accents and a decorative strap in black/red knit and finally shift paddles on the steering wheel, highlighting the performance inspired nature of this trim.

Minimalist yet innovative interior
The interior design of the new MINI Cooper Convertible focuses on fewer components, clever design, and high-quality workmanship. Three key elements structure the cockpit: a sporty steering wheel, the central OLED display, and the newly designed toggle switch bar.

The textile surfaces in the cockpit are based on a newly developed knitted material which is made from recycled polyester, while the optional Head-Up Display projects all relevant information into the drivers’ field of vision, resulting in a cleaner, more streamlined dashboard.

High-resolution OLED display with touch function.
The new central 9.5” display in the cockpit allows both the driver and front passenger to operate all vehicle functions conveniently by touch or voice. The temperature is shown permanently for the driver and front passenger at the left and right-hand edge of the screen and are always integrated at the top level of the MINI Interaction Unit. The lower area of the OLED display is dedicated to Navigation, Media, Telephone and Climate so they can be selected at any time.

In the Home menu, other widgets are displayed in thumbnail view to the left and right of the current menu function. Swiping up from the lower edge of the screen reveals a tool belt where favourite functions can be stored and called up rapidly. All other functions can be accessed via the menu with the display returning to the default setting via the home button.

The toggle switch bar in the centre of the cockpit is a classic MINI feature where five individually designed toggle switches provide direct access to the vehicles most important driving functions (parking brake, gear selector, start/stop button, Experience Mode toggle, volume control). This eliminates the need for an additional gear selector, providing additional stowage space and wireless charging for a smartphone.

New MINI Experiences Modes.
Seven MINI Experience Modes can be selected to change the interior ambience of the MINI Cooper Convertible - even with the top down. To achieve this, two projector units behind the round instrument panel beam illuminated graphics with different patterns and colours onto the dashboard when the top is closed. Changes are made to the colour scheme of the light patterns and to the ambient lighting in the entire interior depending on the Experience Mode selected.

In Go Kart Mode, the focus is on MINI’s racing DNA with the colours dominated by black and red, whereas Personal Mode offers a personalised interior design with the option to upload a personal photo via the MINI App. Core, Green, Vivid, Timeless and Balance mode are also available on the MINI Cooper Convertible.

The new MINI Intelligent Personal Assistant.
A spoken "Hey MINI!" activates the first fully-fledged voice assistant of the brand in the MINI Cooper Convertible. Navigation, telephony, entertainment, and numerous vehicle functions can be controlled simply and conveniently by speaking the relevant command to either a stylised MINI or the character “Spike”.

The MINI Intelligent Personal Assistant learns continuously through dialogue and can take on day-to-day tasks on repeated routes.

Digital Services.
The innovative MINI Digital Key Plus function enables customers to use their smartphones as a car key via the MINI app. The welcome animation of the front and rear lights begins as soon as the driver is less than three metres away while the doors are unlocked when the driver is less than one and a half metres. This convenient feature can be digitally transferred to different users, including their personal vehicle settings.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100 km/h)	Top Speed (km/h)	RRP Price
MINI Cooper Convertible C	163	250	8.2 seconds	220	€36,730
MINI Cooper Convertible S	204	300	6.9 seconds	236	€43,990

-Ends-

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/