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                    <title><![CDATA[BMW Group Newsroom Ireland]]></title>
                    <link>https://newsroom.bmwgroup.com/emea/en-ie/</link>
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                    <lastBuildDate>Mon, 12 Oct 2026 04:55:16 +0200</lastBuildDate>
                    <pubDate>Tue, 06 Jan 2026 10:12:32 +0100</pubDate>
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                        <title>The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/the-bmw-ix3-ushers-in-next-generation-innovations-at-ces-2026-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/the-bmw-ix3-ushers-in-next-generation-innovations-at-ces-2026-en-ie/</guid><pp:caseid>801751</pp:caseid><pp:summary><![CDATA[+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the Irish market.</strong></p>
<p>
  <strong>Munich.</strong> The new BMW iX3 is in the spotlight at CES
  2026. For the first time, the enhanced, AI-powered BMW Intelligent
  Personal Assistant with Alexa+ technology will be presented to the
  public. As the debut model for the Neue Klasse, the BMW iX3 showcases
  groundbreaking innovations that will shape the entire model range of
  the brand in the future. By 2027, the technologies of the Neue Klasse
  will be integrated into a total of 40 new models and model updates
  from BMW.</p>
<p>
  <strong>BMW Intelligent Personal Assistant expanded with Amazon
  Alexa+.<br /></strong>One year after the world premiere of the new BMW
  Panoramic iDrive with BMW Operating System X at CES 2025, visitors to
  this year’s CES can experience the revolutionary user-interaction
  concept firsthand in the BMW iX3. With a balanced combination of
  digital functions and physical elements, it elevates intuitive
  operation according to BMW’s guiding principle ‘Hands on the Wheel,
  Eyes on the Road’ to a new level of driver orientation. Built on the
  technological foundation of a software-defined vehicle, the customer
  experience in the BMW iX3 continues to evolve. For the first time, BMW
  presents the next generation <strong>AI-powered BMW Intelligent
    Personal Assistant</strong>. BMW is the first manufacturer to expand
  its voice assistant with the AI assistant Amazon Alexa+. This enables
  intuitive and intelligent interaction between passengers and the
  vehicle in a natural dialogue. The interaction includes the operation
  of vehicle functions as well as access to information and knowledge
  beyond the vehicle. For the first time, passengers can ask multiple
  questions in a single sentence—covering both your vehicle’s features
  and e.g. general knowledge topics.</p>
<p>The integration of Amazon Alexa+ into the BMW Intelligent Personal
  Assistant represents a technological leap forward that focuses on
  added value for the customer. The AI technology used in the BMW
  Intelligent Personal Assistant is a Large Language Model (LLM), a
  generative AI that understands language and is capable of formulating
  its own responses. Starting in the second half of 2026 at the latest,
  this further development will be gradually rolled out in Germany and
  the USA across all BMW models equipped with BMW Operating System 9 and
  X. (LINK TO FULL RELEASE)</p>
<p>
  <strong>BMW iX3 transforms waiting time into entertainment: stream a
    movie, play a video game or make a video call.<sup>[1]</sup>
    <br /></strong>The BMW booth at CES also focuses on the wide range
  of entertainment options in BMW Operating System X. It offers an
  extensive selection of apps, videos, and games. In addition to the
  popular streaming service <strong>Disney+</strong>, customers in the
  BMW iX3 have access to the <strong>Video App</strong> (powered by
  TiVo™). This app enables video streaming on the central display when
  the vehicle is stationary, with a continuously growing selection of
  content such as news, live, and on-demand streaming. The portfolio of
  the video streaming platform will continue to evolve.</p>
<p>The <strong>BMW ConnectedDrive Store</strong> will also soon include
  the <strong>YouTube Music</strong> app for the first time, joining the
    <strong>more than 85 apps worldwide in categories such as Music
    & Audio, Entertainment, Gaming, News, Travel &
  Local</strong>. YouTube Music gives customers access to an extensive
  catalog with over 300 million tracks, including the official studio
  recordings, remixes, live performances, and hard-to-find covers.
    <strong>Zoom </strong>now allows video calls on the iX3’s central
  display for the first time when the vehicle is stationary. As soon as
  the vehicle starts moving, the video transmission stops, and the
  conversation seamlessly continues via audio.</p>
<p>In-car gaming via AirConsole, as introduced for the first time with
  the BMW Operating System 8.5, is also available in the new BMW iX3,
  featuring world-renowned titles like UNO<sup>®️</sup> Car Party!
  <br />A new highlight in AirConsole’s extensive game library is
    <strong>Hot Wheels: Xtreme Overdrive™️ </strong>from Mattel,
  available exclusively to BMW customers. AirConsole allows users to use
  their own smartphones as controllers, so all passengers can play
  together or compete against each other. Additional games and apps for
  in-car entertainment can be accessed through the BMW ConnectedDrive
  Store. Selected games in the BMW iX3 can also be controlled using
  Bluetooth controllers from conventional gaming consoles.</p>
<p>
  <strong>Sixth-generation BMW eDrive technology: higher efficiency,
    more range, faster charging.</strong>
  <br />The sixth-generation BMW eDrive technology developed for the
  Neue Klasse comprises highly efficient electric motors, fundamentally
  new high-voltage batteries with cylindrical cells, and 800V
  technology. The BMW iX3 50 xDrive is powered by two electric motors,
  which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft)
  of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds
  and reaches a top speed of 210 km/h (130 mph). Its electric
  all-wheel-drive configuration consists of an extensively upgraded
  electrically excited synchronous motor (EESM) with particularly high
  levels of efficiency at the rear axle and, at the front axle, a new
  asynchronous motor (ASM) distinguished by its compact design and high
  cost efficiency. The combination of EESM and ASM is evidence of the
  BMW Group’s commitment to technological neutrality within electric
  mobility as well. The drive technology developed for the Neue Klasse
  reduces energy losses by 40 per cent compared to fifth-generation BMW
  eDrive technology, weight by 10 per cent and manufacturing costs by 20
  per cent.</p>
<p>The new high-voltage battery concept with cylindrical cells for the
  Neue Klasse also achieves significant advances. The energy density on
  a cell level is 20 per cent higher than with fifth-generation BMW
  eDrive technology, and the new concept also paves the way for a 30 per
  cent increase in charging speed. The cylindrical cells are integrated
  directly into the high-voltage battery (“cell to pack”), which
  benefits energy density and cost efficiency. Added to which, the
  high-voltage battery is integrated into the vehicle architecture as a
  structural component to minimise weight (“pack to open body”). The
  high-voltage battery in the BMW iX3 50 xDrive has a usable energy
  content of 108.7 kWh, enabling a range of up to 805 kilometres (500
  miles) in the WLTP cycle.</p>
<p>
  <strong>BMW Charging: short charging times, premiere for bidirectional
  charging.<br /></strong>The advances brought by sixth-generation BMW
  eDrive technology have a significant influence on the charging
  experience, too. A maximum charging rate of 400 kW enables users to
  fill their new BMW iX3 with enough energy at an 800V direct current
  (DC) rapid charging station to add up to 372 kilometres (231 miles)
  <sup>[2]</sup> of range in just ten minutes. The high-voltage battery
  can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to
  the battery management tech with integrated switching matrix developed
  completely in-house by the BMW Group, the new BMW iX3 can also be
  charged from 400V DC stations. Upgrades to the battery preparation
  also help to shorten charging times. The new BMW iX3 50 xDrive can top
  up on alternating current (AC) at 11 kW as standard or 22 kW
  <sup>[3]</sup> as an option.</p>
<p>Extensive bidirectional charging functions <sup>[3]</sup> are also
  available for the new BMW iX3, meaning that it can be used as an
  energy supply source for a variety of applications. The
  Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile
  powerbank, which can supply electric devices with power while on the
  move. Vehicle-to-Home (V2H) hands it the role of storage unit for
  solar energy generated by home-fitted photovoltaic systems. And
  customers can also hook their car up to the energy market via the
  Vehicle-to-Grid (V2G) application and earn some money in the process.</p>
<p>The selection of standard-fitted and optional charging accessories
  has been significantly expanded. For flexible charging during a
  journey, customers can make use of the new Multifunction Charger,
  which comes with several adapters for charging and discharging the
  high-voltage battery. The new BMW Wallbox Professional (DC) enables
  bidirectional charging at home or work. And BMW Charging offers the
  option of cost-optimised /solar-power-optimised home charging.</p>
<p>In order to give owners the best possible charging experience, the
  new BMW iX3 will be fitted as standard with an NACS (North American
  Charging Standard) compatible charging port. This will provide iX3
  owners access to the vast Supercharger network, while a standard CCS
  (Combined Charging System) adapter will preserve access to other
  providers from coast to coast, thus ensuring that iX3 owners are never
  far from a provider no matter where the journey is taking them.</p>
<p>
  <strong>Heart of Joy: The Ultimate Driving Machine reaches a new level.</strong>
  <br />One of four superbrains in the electronics architecture of the
  Neue Klasse, the Heart of Joy looks after drivetrain and driving
  dynamics management. This high-performance control unit is responsible
  for the drivetrain, brakes, energy recuperation, and steering
  functions, and processes information up to ten times faster than
  conventional control units. In this way, the potential of electric
  mobility in terms of instantaneous power delivery, smooth power
  transfer, agility, stability, and efficiency is fully realized.</p>
<p>Together with the BMW Dynamic Performance Control software stack
  developed fully in-house, the Heart of Joy calculates all the driving
  dynamics parameters with a new level of speed and precision. The
  driver and passengers in the new BMW iX3 experience a uniquely
  harmonious and BMW-typical driving sensation whatever the situation.
  Every movement of the accelerator, brake pedal, and steering is
  executed directly and with assurance and precision. Supreme traction
  and – thanks to the unique Soft Stop function – the smoothest stopping
  process ever achieved by a BMW are among its other attributes. In
  addition, the efficiency of the new BMW iX3 is optimized by the
  integrated management of drivetrain, braking system, and energy
  recuperation. In everyday driving, 98% of braking maneuvers are
  carried out using recuperation only, without application of the
  friction brakes. The only occasions these are called upon are under
  emergency braking and during extremely sporty driving.</p>
<p>
  <strong>“Superbrain of automated driving” for the driver assistance
    systems with of the next technology
  generation.<br /></strong>Another high-performance computer brings
  together all the automated driving and parking functions in the BMW
  iX3. With 20 times greater processing power than in the previous
  vehicle generation, the watercooled “superbrain of automated driving”
  enables a significant technological advance with the Neue Klasse in
  this area as well.</p>
<p>
  <strong>BMW Symbiotic Drive provides seamless
  support.<br /></strong>The BMW iX3 uses its Symbiotic Drive capability
  combined with driver assistance to create a completely new driving
  experience. Whenever the driver wants to accelerate, brake or steer,
  their inputs merge seamlessly and intuitively with AI-enabled
  software.The result is a whole new form of Sheer Driving Pleasure. For
  example, the automatic cruise control system is not deactivated with
  only a light press of the brake pedal; instead, it is only switched
  off when the driver brakes harder. In the same way, the lane control
  assistance remains active even after light steering inputs by the driver.</p>
<p>With the optional BMW Highway / Motorway Assistant <sup>[4]</sup>,
  drivers can take their hands off the steering wheel permanently at
  speeds of up to 85 mph / 130 km/h, while remaining attentive and ready
  to intervene. The system assists with vehicle guidance within the lane
  and can also perform automated lane changes when needed – a simple
  glance confirmation by the driver is sufficient. With active BMW Maps
  route guidance, the system proactively suggests lane changes at
  highway interchanges and exits, which can be confirmed with a quick
  glance in the wing mirror. The Highway Assistant remains active while
  passing through interchanges and until the end of highway exits. This
  allows BMW iX3 drivers to enjoy Level 2 driver assistance without
  touching the steering wheel in even more situations.</p>
<p>The new Highway and City Assistant <sup>[4]</sup> also offers
  innovative functions for urban environments, such as stopping and
  automatically restarting at traffic lights. Additional driver
  assistance features for complex urban driving situations will be
  rolled out later via over-the-air software updates.</p>
<p> </p>
<p>
  <em>[1] Availability of individual apps and content depends on the
    country. Download and use of the apps require connectivity via BMW
    Digital Premium or a connection to a WiFi network or mobile
    smartphone hotspot. App-specific subscriptions are not included in
    BMW Digital Premium.</em>
  <br />
  <em>[2] The range added after 10 minutes of high-power charging was
    determined according to ISO12906 in the WLTP cycle. This figure, as
    well as charging performance, depends on vehicle equipment, charging
    and battery aging condition, battery temperature, individual driving
    profile, use of auxiliary consumers, ambient temperature, and the
    charging power provided at the charging station.</em>
  <br />
  <em>[3] Available from production period 3/2026.</em>
  <br />
  <em>[4] Availability depends on the country.</em></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Laura Condron<br>Tel: +353-1-8628-214<br>E-mail: <a href="mailto:laura.condron@bmw.ie">laura.condron@bmw.ie</a></div></div></div>]]></description><category><![CDATA[BMW i,Press Release,Research &amp; Development,Mobility of the future,Infotainment &amp; Entertainment,ConnectedDrive,iX3,NA5,Intelligent Connected Vehicles,Artificial Intelligence,Product,BMW]]></category>
            <pubDate>Tue, 06 Jan 2026 10:12:32 +0100</pubDate>
            <pp:lastModified>Tue, 06 Jan 2026 09:12:32 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3240/303eb53a-7428-46c8-9a83-160f16a02977/P90626680_highRes_the-new-bmw-ix3-50-x.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90626680_highRes_the-new-bmw-ix3-50-x.jpg]]></pp:imageTitle></item><item>
                        <title>BMW and Jung von Matt present international launch campaign for the BMW iX3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/bmw-and-jung-von-matt-present-international-launch-campaign-for-the-bmw-ix3/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/bmw-and-jung-von-matt-present-international-launch-campaign-for-the-bmw-ix3/</guid><pp:caseid>801738</pp:caseid><pp:summary><![CDATA[+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong> Note: This press release is a 1:1 copy of the original issued
    by BMW headquarters in Germany. No adaptions have been made to cater
    to the Irish market.    </strong></p>
<p>
  <strong>Munich.</strong> For the launch of the new BMW iX3, BMW and
  its lead agency Jung von Matt Hamburg are presenting an international
  campaign that marks the start of a new era. The claim “The first of a
  new era” serves to position the BMW iX3 as the first model based on
  the future-forward Neue Klasse platform. This new chapter in the
  history of BMW puts the focus on electric mobility, digitalisation and
  sustainability while exploring new facets of the Sheer Driving
  Pleasure that has always been a key part of the BMW brand DNA.</p>
<p>
  <strong>The Neue Klasse: BMW enters a new era of driving pleasure with
    the iX3.<br /></strong>“It was the first Neue Klasse, in the 1960s,
  which laid the foundations for the global success of BMW. Today’s Neue
  Klasse takes us into a whole new era, which starts with the BMW iX3 as
  the first model from this new vehicle generation. It stands for
  electric mobility without range anxiety and for a digital experience
  that uses intelligent solutions to put our customers at the centre.
  Moreover, it stands for sustainable production committed to
  responsible action. But most of all, it starts a new chapter for
  driving pleasure. The Neue Klasse goes along with a new era in
  marketing – an era fully focused on our customers. They can now
  experience a highly advanced configurator as well as innovative
  services that are more intuitive and personal than ever before. Our
  brand film illustrates this sense of a new beginning – while
  demonstrating that the Neue Klasse is more than a vehicle: it is a
  promise to shape the future of BMW,” explains Bernd Körber, Head of
  Product & Brand Management for BMW.</p>
<p>Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The
  automotive market is undergoing the most sweeping change in its
  history. For a brand like BMW that tends to be ahead of its
  competitors, innovation is key. But to set itself apart on the global
  stage in the long term, every brand needs a relevant promise that
  speaks to emotions – and that is something BMW has more of than any
  other car brand. BMW literally invented driving pleasure. Its Neue
  Klasse now transports it into a new era.”</p>
<p>
  <strong>Optimised content for all international channels and
  touchpoints.<br /></strong>The focal point of the campaign is a brand
  film, which, following the premiere of the BMW iX3 at the IAA Mobility
  2025 (9 to 14 September 2025), will be used in all global markets – on
  TV as well as the brand’s digital channels.</p>
<p>The film recalls the unique history of BMW using legendary models
  such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the
  electrified BMW i8. These vehicles are literally “coming home” to the
  BMW Headquarters so they can witness the birth of the new BMW iX3. As
  a new milestone, this vehicle provides a bridge between a past steeped
  in tradition and an electric, digital and sustainable future. The film
  was produced by Tempomedia.</p>
<p>It is accompanied by ten product short films, one product launch
  film, and content optimised for social media. Illustrating the
  hallmark BMW driving enjoyment for the digital age, these can be
  deployed globally.</p>
<p>With its new BMW iX3, BMW also puts the focus on key Neue Klasse
  innovations, such as the new BMW Panoramic iDrive, the
  high-performance control unit known as the “Heart of Joy” and the new,
  consciously minimalist design language. The BMW iX3 has an
  all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP
  combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km;
  CO<sub>2</sub> emissions: 0 g/km; CO<sub>2</sub> class A; range 678 –
  805 km)*, which underlines how BMW combines progress and driving pleasure.</p>
<p>In parallel with the campaign, BMW is introducing additional changes.
  The brand design has been refreshed in collaboration with BECC Agency
  GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von
  Matt have developed a new, confident visual language.</p>
<p>Click here to view the BMW brand film for the international campaign.</p>
<p>
  <a href="https://www.youtube.com/watch?v=qxPFC4OkeHw">The First of a
    New Era I Introducing the New BMW iX3.</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[BMW i,Press Release,iX3,NA5,Product,BMW]]></category>
            <pubDate>Fri, 12 Sep 2025 10:21:00 +0200</pubDate>
            <pp:lastModified>Fri, 12 Sep 2025 08:21:00 +0000</pp:lastModified>
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                        <title>The start of a new era. The new BMW iX3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ie/the-start-of-a-new-era-the-new-bmw-ix3-en-ie/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ie/the-start-of-a-new-era-the-new-bmw-ix3-en-ie/</guid><pp:caseid>801740</pp:caseid><pp:summary><![CDATA[• First series-production Neue Klasse model, introducing a new design and cutting-edge technologies. •Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 371km in 10 minutes). • Intelligent xDrive all-wheel drive for optimal traction and efficiency, using a high-efficiency rear electrically excited synchronous motor (EESM) and a compact front asynchronous motor (ASM). •  New digital “superbrain” vehicle architecture including Heart of Joy driving dynamics system. Revolutionary BMW Panoramic iDrive with full-width windscreen display and BMW Operating System X. • New design language: reduced, contemporary, characterful and typical BMW. • Spacious interior with leather-free Econeer materials as standard. • More than 30 per cent lower product carbon footprint (CO2e) over the vehicle life cycle than the predecessor, guided by a ‘secondary first’ approach. • Built at BMW Group Plant Debrecen, the company’s first car plant operating without fossil fuels during normal operations. • Priced from €73,925 OTR, with first Irish deliveries of the BMW iX3 50 xDrive on 7 March 2026.]]></pp:summary><description><![CDATA[<div class="imported-article"><div>
  <p>BMW proudly presents the first series-produced Neue Klasse model,
    the all-new BMW iX3. The next-generation Sports Activity Vehicle
    (SAV) pioneers a new era of sheer driving pleasure, introducing an
    all-new design language and a broad spectrum of technological
    advancements, which collectively give the impression that an entire
    vehicle generation has been skipped.  <br /> <br />The launch of the
    new BMW iX3 represents a significant milestone in the BMW Group’s
    transformation towards improved electrification, digitalisation and
    circularity. Spearheading the arrival of the Neue Klasse, the BMW
    iX3 ushers in new innovations in design and technology which will
    shape the entire future BMW product portfolio. The technologies of
    the Neue Klasse will be incorporated into a total of 40 new models
    and model updates between now and 2027. <br /> <br />
    <strong> “The Neue Klasse is our biggest future-focused project and
      marks a huge leap forward in terms of technologies, driving
      experience and design,”</strong> says Oliver Zipse, Chairman of
    the Board of Management of BMW AG. <strong> “Practically everything
      about it is new, yet it is also more BMW than ever. Our whole
      product range will benefit from the innovations brought by the
      Neue Klasse – whichever drive system technology is employed. What
      started as a bold vision has now become reality: the BMW iX3 is
      the first Neue Klasse model to go into series production. We are
      not only bringing the next generation of one of our most
      successful fully electric vehicles onto the road, we are launching
      a new era for BMW.” </strong>
    <br /> <br />Designed specifically for the Neue Klasse, the new BMW
    iX3 premieres BMW Group’s sixth-generation eDrive technology, which
    comprises highly efficient electric motors, new high-voltage
    batteries with cylindrical cells, and 800-volt technology to set new
    benchmarks in efficiency and long-distance capability. The result is
    a single-charge range of up to 805km (WLTP 1 ). Meanwhile, a maximum
    charging rate of 400 kW enables drivers to add up to 371km of range
    to their BMW iX3 in just ten minutes at an 800V direct current (DC)
    rapid charging station, representing a 30 per cent increase in
    charging speed compared with fifth-generation BMW eDrive technology.
    With the sixth generation, energy losses are reduced by 40 per cent,
    weight by 10 per cent and manufacturing costs by 20 per
    cent. <br /> <br />A new digital nervous system, developed from
    scratch for all BMW Group drive system variants and model segments,
    makes its debut in the new BMW iX3. At its core are four
    “superbrain” high-performance computers, which cover driving
    dynamics, automated driving, infotainment, and basic comfort
    functions such as vehicle access, climate control and seat
    adjustment.  <br /> <br />The “Heart of Joy” superbrain elevates the
    entire driving experience, providing unparalleled handling, dynamism
    and precision. Responsible for the drive system, brakes, charging,
    energy recuperation and steering subfunctions, the Heart of Joy
    teams with the BMW Dynamic Performance Control software stack –
    developed completely in-house – to compute all driving functions up
    to 10 times faster than conventional control units. The Heart of Joy
    significantly improves efficiency, enabling 98 per cent of braking
    manoeuvres in the BMW iX3 to be performed solely by energy
    recuperation. The “superbrain of automated driving” brings together
    all automated driving and parking functions, optimises symbiotic
    human-vehicle interaction and offers 20 times more processing power
    than traditional units.  <br /> <br />Inside the cabin, the
    revolutionary BMW Panoramic iDrive, powered by BMW Operating System
    X, redefines the digital user experience and sets new standards for
    intuitive, driver-focussed interaction – emphasising BMW’s “hands on
    the wheel, eyes on the road” principle. The system consists of four
    key components: the BMW Panoramic Vision display, which spans the
    entire windscreen; the optional BMW 3D Head-Up Display, featuring
    integrated navigation and automated driving information with spatial
    depth; the driver-oriented newly designed Central Display; and the
    new multi-function steering wheel, which serves as the primary
    physical control point. <br /> <br />Alongside these significant
    technological advances, the BMW iX3 introduces a completely new
    design language, which will be adopted by the entire future BMW
    model line-up. This new approach leverages technological
    advancements to enable bold design changes, while retaining hallmark
    BMW styling features. Reduced to the essentials, the exterior design
    has a strong contemporary appearance, defined by precise lines,
    expansive glass surfaces and an upright front end where the iconic
    BMW kidney grille and twin headlights take centre stage.
     <br /> <br />Inside, the cabin puts the driver at the heart of a
    clean, minimalist layout built around the new Panoramic iDrive. The
    wrap-around cockpit design flows into the door panels, while
    passengers benefit from noticeably increased rear legroom compared
    with the predecessor. The standard interior features Econeer seat
    fabrics made from recycled materials in a light Vivid Grey finish,
    with other sustainable surfaces reinforcing the leather-free
    approach. <br /> <br />With the launch of the Neue Klasse, the BMW
    Group has intensified its efforts to increase circularity and reduce
    CO 2 emissions. A holistic approach to minimising the product carbon
    footprint (CO 2 e) spans the entire vehicle life cycle, from a
    circularity-orientated product development phase and a supply chain
    optimised by the systematic use of renewable energy and secondary
    materials, through to production, the use phase of the vehicle and
    its subsequent recycling. Guided by a ‘secondary first’ principle,
    which prioritises recycled over newly extracted raw materials where
    possible, around a third of the BMW iX3 is made from secondary
    sources, including marine plastics, secondary aluminium and PET
    textiles. As a result, the product carbon footprint of the new BMW
    iX3 50 xDrive over its life cycle is reduced by more than 30 per
    cent compared with its predecessor. <br /> <br />The new BMW iX3
    will be available for purchase in Ireland with three distinct trim
    levels: iX3, iX3 M Sport and iX3 M Sport Pro, each offering a
    comprehensive range of standard equipment. Key standard features
    include 20-inch alloy wheels, under-bonnet storage, an electrically
    operated charging flap, heated front seats with electric adjustment,
    Driving Assistant Plus with automatic cruise control, and charging
    capabilities of 400 kW DC / 11kW AC. The iX3 M Sport trim adds M
    exterior styling, 20-inch M Sport alloy wheels, a sports steering
    wheel, translucent dashboard lighting, and Veganza/M PerformTex
    upholstery. Customers who select the iX3 M Sport Pro trim
    additionally benefit from upgraded M Sport seats, an M high-gloss
    black rear diffuser, M Sport brakes with red-painted callipers, BMW
    Iconic Glow, Adaptive LED headlights, and a Shadowline glass 3D
    kidney grille. <br /> <br />The first Neue Klasse model will be
    built at the newly constructed BMW Group Plant Debrecen in Hungary,
    the first BMW Group plant that does not use fossil fuels in normal
    operation. Series production commences in autumn 2025, with the
    first Irish customer deliveries of the BMW iX3 50 xDrive taking
    place on 7 March, 2026. Further variants of the BMW iX3 will follow,
    including a new entry-level model. The new BMW iX3 50 xDrive is
    priced from €73,925 OTR. <br /> </p></div>
<div>
  <div>
    <div> </div>
    <table border="1" style="width: 0.0px;">
      
        <tr style="height: 56.0px;">
          <td style="width: 65.0px;"><div>
              <div>
                <p>Model   </p></div></div></td><td style="width: 56.0px;"><div>
              <div>
                <p>Max Power * (hp)  </p></div></div></td><td style="width: 56.0px;"><div>
              <div>
                <p>Peak Torque *  (Nm)  </p></div></div></td><td style="width: 85.0px;"><div>
              <div>
                <p>Acceleration * <br />(0-100km/h) (secs)
            * <br /> </p></div></div></td><td style="width: 47.0px;"><div>
              <div>
                <p>Top Speed ** <br />(km/h)  </p></div></div></td><td style="width: 66.0px;"><div>
              <div>
                <p>Range  <br />(km) *  </p></div></div></td><td style="width: 75.0px;"><div>
              <div>
                <p>CO 2  <br />Emissions * <br />(WLTP) (g/km)
             </p></div></div></td><td style="width: 85.0px;"><div>
              <div>
                <p>Electric Power Consumption Combined *   (WLTP)
                  kWh/100km  </p></div></div></td><td style="width: 66.0px;"><div>
              <div>
                <p>Retail Price (OTR) from  </p></div></div></td></tr>
        <tr style="height: 13.0px;">
          <td style="width: 65.0px;"><div>
              <div>
                <p>iX3 50 xDrive <br /> </p></div></div></td><td style="width: 56.0px;"><div>
              <div>
                <p>469  </p></div></div></td><td style="width: 56.0px;"><div>
              <div>
                <p>645  </p></div></div></td><td style="width: 85.0px;"><div>
              <div>
                <p>4.9  </p></div></div></td><td style="width: 47.0px;"><div>
              <div>
                <p>209 **  </p></div></div></td><td style="width: 66.0px;"><div>
              <div>
                <p>677-805km  </p></div></div></td><td style="width: 75.0px;"><div>
              <div>
                <p>0  </p></div></div></td><td style="width: 85.0px;"><div>
              <div>
                <p>17.9 – 15.1  </p></div></div></td><td style="width: 66.0px;"><div>
              <div>
                <p>€73,925  </p></div></div></td></tr></table></div></div>
<div>
  <p>*All figures relating to output, charging capacity, performance,
    energy consumption and range are provisional. **Electronically limited. <br /> <br />
    <strong> An all-new design language that paves the way for the
      entire BMW future model range.  </strong>
    <br />With the new BMW iX3, BMW introduces its new design language,
    which will soon be adopted across its entire future product
    portfolio. This new approach is bold, reduced and rich in character,
    and brings a contemporary feel to hallmark BMW styling cues. The new
    BMW iX3 showcases the design attributes of the Neue Klasse in the
    form of a SAV. <br />
    <strong> </strong>
    <br />
    <strong> “The design of the Neue Klasse provides a very modern
      interpretation of what BMW has always stood for,”</strong> says
    Adrian van Hooydonk, Head of BMW Group Design. <strong> “With our
      new design language, the new BMW iX3 looks future-focused, modern
      and timeless – but, above all, more BMW than ever.”</strong>  </p>
  <p> </p>
  <div>
    <p>
      <strong> A new exterior design with familiar SAV proportions. </strong>
      <br />Measuring 4,782 mm in length, 1,895 mm in width and 1,635 mm
      in height, the new BMW iX3 embodies staple BMW SAV proportions.
      Its distinctive two-box design combines the rugged presence of a
      BMW X model with large surfaces and clear lines, highlighting all
      four wheels. The wheelbase measures 2,897 mm, with track widths of
      1,628 mm at the front and 1,633 mm at the rear. Optimised
      aerodynamics result in a drag coefficient (Cd) of
      0.24. <br /> <br />Designed solely around an all-electric
      powertrain, the new BMW iX3 offers an impressive
      exterior-footprint-to-interior-space ratio, with generous space
      for passengers and storage. The luggage compartment can be
      increased from 520 litres to a maximum of 1,750 litres with the
      rear seats folded flat in a 40/20/40 ratio, while an additional
      storage compartment under the bonnet holds a further 58 litres of
      cargo. Customers needing extra storage capability may specify
      their BMW iX3 with an electrically operated tow bar, where the
      maximum towing capacity for the 50 xDrive model variant is 2,000
      kg.  <br /> <br />With its upright front end, the new BMW iX3 has
      a commanding presence. Large air intakes and a black band in the
      lower portion of the bumper contribute to its sporty appearance,
      while reduced surface treatment helps emphasise prominent design
      features. Paying clear homage to the Neue Klasse of the 1960s, the
      new sculpted BMW kidneys are vertically arranged. Positioned
      either side are new headlights featuring vertical daytime running
      lights, complemented by a new distinctive horizontal light
      signature spanning the width of the vehicle. The optional BMW
      Iconic Glow for the BMW kidneys further enhances the front-end
      design. <br /> <br />Clear lines and large surfaces seamlessly
      flow into the side profile of the new BMW iX3, appearing as if the
      design has been cut from a single mould. In traditional BMW
      X-style, wheel arches are finished in body colour with subtle
      rectangular contours. Large glass areas with hidden seals bring a
      light and open feel to the cabin, while a downward-sloping
      roofline contributes to optimised aerodynamics. Newly designed
      flush door handles extend automatically when the user approaches
      with their BMW Digital Key.  <br /> <br />A heavily tapered and
      pronounced shoulder section defines the rear of the vehicle.
      Horizontally arranged tail lights in the familiar L-shape design –
      also with a new light signature – span the entire mid-section,
      where individual light sources are split through several
      increments to create a sense of depth. The roofline is finished
      with a new roof spoiler, featuring a central recess, which
      continues down into the space between the rear lights to host the
      updated BMW roundel. <br /> <br />New acoustic and visual welcome
      and goodbye animations enhance the exterior design. A reduced
      sequence of effects is offered as standard, while the optional BMW
      Iconic Glow brings additional sequences in Relaxed, Balanced and
      Excited styles. These effects add theatre when approaching the
      vehicle, continuing inside the cabin via the BMW Panoramic Vision
      and Central Display as the driver takes their seat. <br /> <br />
      <strong> The interior design: a contemporary space oriented around
        the driver with exceptional comfort for all
      passengers.</strong> <br />The new BMW iX3 has a contemporary and
      minimalist interior design, which sets the stage for a
      trailblazing and intuitive digital experience. In typical BMW
      fashion, the entire cockpit is oriented around the driver, while a
      new vehicle architecture – designed solely for all-electric models
      – helps provide generous space in all five seats. The lines of the
      “floating” instrument panel flow directly into the large door trim
      panels, creating an enveloping wrap-around effect. With its fabric
      surface, the instrument panel – with optional atmospheric
      backlighting – helps curate a warm and inviting atmosphere
      throughout the cockpit. Large windows and a full-length panoramic
      sunroof, available optionally with sun protection glass, flood the
      interior with natural light. <br /> <br />A newly designed
      steering wheel features pronounced thumb rests and multi-function
      buttons for intuitive operation. Redesigned seats offer high
      levels of comfort and are clad with a reduced amount of plastic
      trim for an elegant appearance. The driver and front passenger
      seats are heated and electrically adjustable as standard and the
      rear seat bench has a single sofa-like surface. Also electrically
      operated are new door openers at both the front and rear, with
      controls conveniently positioned behind the window buttons on the
      pull handles. <br /> <br />The centre console offers further
      storage and features an entirely new design. A storage area
      beneath the armrest houses a 12V power supply, while the front
      section of the centre console is complete with a wireless charging
      tray with room for two mobile devices, two USB-C ports and two cup
      holders separated by a triangular illuminated trim element. The
      space behind it houses the gear selector, a roller switch for
      volume control and physical buttons for the parking brake, rear
      window heating, windscreen defrosting and hazard warning lights.
      Additional storage is offered below the centre console. <br /> <br />
      <strong> BMW Panoramic iDrive, BMW Operating System X and infotainment. </strong>
      <br />The new BMW iX3 is the first series-production model
      equipped with the revolutionary BMW Panoramic iDrive, which sets
      out to redefine the user experience. Bringing together displays,
      geometry and light and sound design into a holistic experience,
      the system’s look and feel is customisable via the My Modes menu.
      Adding to the user experience are the new driving sounds, sound
      effects and sound signals of the BMW HypersonX soundscape, created
      specifically for the Neue Klasse. <br /> <br />With its
      well-judged balance of digital functions and physical components,
      BMW Panoramic iDrive elevates intuitive driver-focussed operation
      in line with BMW’s “hands on the wheel, eyes on the road”
      principle. The trailblazing system was born out of decades of
      experience and developed following a user-centric design approach,
      where data from over 10 million connected vehicles and usability
      studies from more than 3,000 customers were all incorporated into
      its development process. Physical controls are on hand for the
      windscreen wipers, indicators, exterior mirrors, volume control,
      gear selector, parking brake, hazard warning lights, and the rear
      window heating and defrost function. Meanwhile, other functions
      have been optimised for use by touch and voice command, or via the
      multifunction steering wheel.  <br /> <br />The BMW Intelligent
      Personal Assistant has been significantly upgraded and now
      includes two new voices, a new appearance for the BMW Panoramic
      Vision and additional assistance for the driver through proactive
      suggestions and personalised routines. Large Language Model
      technology will be gradually introduced to enable even more
      intuitive voice interaction in the future. <br /> <br />BMW
      Panoramic iDrive brings together four central elements into a
      unique display and control/operation system. The BMW Panoramic
      Vision projects information across the full width of the
      windscreen – from A-pillar to A-pillar – where key driving
      information appears directly in the driver’s field of vision.
      Meanwhile, content projected in the centre and front passenger
      side of the display can be customised to personal tastes and
      requirements. Located above the BMW Panoramic Vision is the new
      BMW 3D Head-Up Display, available optionally, which projects
      integrated navigation and automated driving displays on the road
      with spatial depth. The free-cut-design Central Display with
      matrix backlight technology is positioned ergonomically next to
      the steering wheel. On the driver’s side, vertically arranged
      widgets enable fast and direct access to frequently used functions
      using QuickSelect technology. The new multifunction steering wheel
      serves as the primary physical control point. Its button panels
      help the driver and vehicle to work together symbiotically using
      illuminations, a textured surface and haptic
      feedback. <br /> <br />Underpinning BMW Panoramic iDrive is the
      newly developed BMW Operating System X, which brings a multitude
      of personalisation options via the user’s BMW ID, intelligent
      driver assistance, an array of digital functions, extensive
      connectivity using the My BMW App and outstanding future-proofing
      thanks to remote BMW Software Updates.   <br /> <br />The
      standard-fit navigation system, BMW Maps, includes an upgrade for
      charging-optimised route guidance, along with an intelligently
      coordinated display of information across the BMW Panoramic
      Vision, Central Display, and 3D Head-Up Display, when specified.
      When a DC charger is set in BMW Maps, the iX3 automatically
      pre-conditions the high-voltage battery to the optimal temperature
      for faster charging, with manual and My BMW App control also
      available. A MAX RANGE function in My Mode Efficient can extend
      range by up to 25 per cent by carefully limiting drive power and
      top speed and scaling back selected comfort functions.   </p></div>
  <div>
    <p>BMW Operating System X additionally features a wide range of
      entertainment options for both road trips and charging stops.
      These include music streaming apps like Spotify, in-car gaming
      through AirConsole, and a new video streaming app that offers
      access to Disney+, YouTube, and various international and
      country-specific on-demand and live video platforms. The Zoom App
      for video calls has also been integrated. <br /> <br />The BMW
      ConnectedDrive Store provides an overview of the features
      customers can currently download or access, which can be added
      easily and flexibly through ConnectedDrive Upgrades. The BMW
      ConnectedDrive Store also hosts over 60 third-party apps, covering
      music and audio, entertainment, gaming, news, and travel, with
      local categories available worldwide. To download and use features
      and apps, customers will need access to connectivity via BMW
      Digital Premium or a Wi-Fi network/smartphone hotspot. With BMW
      Digital Premium, customers can enjoy extensive safety functions,
      extended navigation features, unlimited data for entertainment and
      all-new BMW M Apps. <br /> <br />
      <strong> Sixth-generation BMW eDrive technology: higher
        efficiency, more range, faster charging. </strong>
      <br />Developed specifically for the Neue Klasse, sixth-generation
      BMW eDrive technology comprises highly efficient electric motors,
      new high-voltage batteries with cylindrical cells, and 800V
      technology. The BMW iX3 50 xDrive is powered by two electric
      motors, which together generate an output of 469 hp and 645 Nm of
      torque. The vehicle accelerates from 0 to 100km/h in 4.9 seconds
      and reaches an electronically limited top speed of 290km/h. The
      new model features an extensively upgraded electric
      all-wheel-drive configuration, consisting of a highly efficient,
      electrically excited synchronous motor (EESM) at the rear axle and
      an asynchronous motor (ASM) with a compact design at the front
      axle. Overall, the drive technology developed for the Neue Klasse
      reduces energy losses by 40 per cent, weight by 10 per cent and
      manufacturing costs by 20 per cent compared to fifth-generation
      BMW eDrive technology. <br /> <br />The use of cylindrical cells
      as part of the high-voltage battery concept promotes further
      advancements. This design results in a 20 per cent increase in
      energy density at the cell level and 30 per cent faster charging
      speeds compared to fifth-generation BMW eDrive technology. The
      integration of cells directly into the high-voltage battery (“cell
      to pack”) benefits energy density and cost efficiency, while
      weight is minimised through the integration of the high-voltage
      battery into vehicle architecture as a structural component (“pack
      to open body”). The high-voltage battery in the BMW iX3 50 xDrive
      has a usable energy content of 108.7 kWh, enabling a range of up
      to 805km in the WLTP cycle. <br /> <br />
      <strong> Reduced charging times and the premiere of bidirectional charging. </strong>
      <br />The advances brought by sixth-generation BMW eDrive
      technology significantly enhance the overall charging experience.
      Thanks to innovative battery management technology with an
      integrated switching matrix, developed completely in-house by the
      BMW Group, the new BMW iX3 can be charged at 400V DC filling
      stations. A maximum charging rate of 400 kW enables users to add
      up to 371km 2 of range in just ten minutes, while charging from 10
      to 80 per cent takes just 21 minutes. The BMW iX3 50 xDrive can be
      charged via alternating current (AC) at a rate of 11 kW as
      standard, or 22 kW when the AC Charging Professional package is
      specified.  <br /> <br />The AC Charging Professional Package
      additionally features bidirectional charging, marking its debut
      for the BMW brand. The range of standard-fit and optional charging
      accessories has been significantly expanded. For flexible charging
      during journeys, customers can make use of the new optional
      Multifunction Charger, which, in conjunction with a range of
      adapters, can easily facilitate charging and discharging of the
      high-voltage battery – for example, to charge or power personal
      devices. The new BMW iX3 is prepared for bidirectional charging,
      offering Vehicle-to-Home capability of up to 11 kW with a
      compatible wallbox and Vehicle-to-Load of up to 3.7
      kW. <br /> <br />The new BMW iX3 features an intelligent charging
      flap, which uses artificial intelligence to detect when a user
      intends to connect or remove a charging cable, opening and closing
      the flap accordingly. With sixth-generation BMW eDrive technology,
      the current charging speed and curve can be viewed in the My BMW
      App. Up to ten individual charging contracts from various
      suppliers are displayed digitally inside the new BMW iX3, enabling
      use of the Plug & Charge Multi Contract function, which allows
      customers to simply park, plug-in and go at supported charge points. <br /> <br />
      <strong> A pioneering new electronics architecture powered by four “superbrains”. </strong>
      <br />The new BMW iX3 debuts a trailblazing new electronics
      architecture comprising four high-performance computers known as
      “superbrains”. These control units pool their processing power for
      driving dynamics, automated driving, infotainment and
      comfort-enhancing functions, as well as providing the basis for a
      new software architecture that can be continuously upgraded, and
      therefore designed to incorporate future functionality updates
      including AI-enabled features. <br /> <br />The new digital
      nervous system consists of a wiring harness divided into four
      zones. This system reduces weight by 30 per cent compared to the
      technology previously used and reduces the wiring required by
      around 600 metres. Digital “smart eFuses” are another new
      technology introduced with the new BMW iX3, enabling intelligent
      power modes for different vehicle states which contribute to
      improvements in the vehicle’s overall efficiency. <br /> <br />The
      Heart of Joy: elevating Sheer Driving Pleasure to a new
      level. <br />As one of four superbrains in the electronics
      architecture of the Neue Klasse, the Heart of Joy looks after the
      drivetrain and management of driving dynamics. Together with the
      BMW Dynamic Performance Control software stack – developed
      completely in house – this high-performance control unit is
      responsible for the drivetrain, brakes, energy recuperation and
      steering subfunctions, and processes information up to ten times
      faster than conventional units.  <br /> <br />With the Heart of
      Joy, drivers benefit from instantaneous power delivery and smooth
      power transfer, in addition to outstanding agility, stability and
      efficiency. Every movement of the accelerator, brake pedal and
      steering is executed directly with assurance and precision. Other
      benefits include supreme traction and – thanks to the unique Soft
      Stop function – the smoothest stopping process ever achieved by a
      BMW. Efficiency is optimised by the integrated management of the
      drivetrain, braking system and energy recuperation. As a result,
      98 per cent of braking manoeuvres in the BMW iX3 can be performed
      without utilising friction brakes. <br /> <br />Next-generation
      driver assistance systems and BMW Symbiotic Drive.  <br />All
      automated driving and parking functions in the new BMW iX3 are
      managed by the “superbrain of automated driving”, providing 20
      times more processing power than conventional control
      units. <br /> <br />Redefining human-vehicle interaction, the BMW
      iX3 pairs its Symbiotic Drive capabilities with driver assistance
      functions to curate an unparalleled driving experience, where
      acceleration, braking and steering inputs merge seamlessly and
      intuitively with AI-enabled software. For example, the automatic
      cruise control function is no longer deactivated with a light
      press of the brake pedal; instead, it is only switched off when
      the driver brakes harder. Meanwhile, the functionality offered by
      the City Assistant includes traffic light detection, causing the
      vehicle to stop and then move off again when the lights change.
       <br /> <br />Equipment and personalisation options to enhance
      driving pleasure, comfort and versatility. <br />The new BMW iX3
      will be available from launch with one solid and five metallic
      exterior paint colours, including Polarised Grey and Ocean Wave
      Blue – available exclusively for this model – with a further three
      finishes coming to the range from spring 2026. 20-inch alloy
      wheels are fitted as standard, or customers can select from a
      selection of 20-, 21- and 22-inch light-alloy wheels from the
      options list. The range also includes BMW M and BMW Individual
      light-alloy wheels, with some in an aerodynamically and
      weight-optimised Air Performance specification. <br /> <br />Irish
      customers can tailor the design of their new BMW iX3 with the
      choice of three well-specified trim variants: iX3, iX3 M Sport and
      iX3 M Sport Pro. The entry-level iX3 trim offers heated front
      seats, which can be electrically adjusted in six ways; a wireless
      charging tray; electric folding mirrors; leather-free Econeer
      upholstery; smartphone integration, including Apple CarPlay and
      Android Auto and dual-zone climate control. <br /> <br />The iX3 M
      Sport trim level brings 20-inch M light-alloy wheels; M Sport
      brakes, finished with blue callipers; M exterior styling,
      including trim-specific front and rear bumpers; side skirts; an M
      rear diffuser and a sports steering wheel. M Sport customers also
      benefit from ambient lighting, featuring translucent dashboard
      lighting; exterior M logo projection; an M interior trim design
      and a Veganza/M PerformTex leather-alternative upholstery.
       <br /> <br />The most comprehensive trim level, iX3 M Sport Pro
      adds 10-way electrically adjustable heated front M Sport seats, an
      M Black High-Gloss rear diffuser, M Sport brakes equipped with red
      callipers, an M-specific steering wheel and black exterior mirror
      caps. The front-end design is further enhanced by a Shadowline
      Glass 3D kidney grille, complemented by BMW Iconic Glow and
      Adaptive LED Headlights for maximum visibility. <br /> <br />In
      addition to these trim levels, drivers can opt to specify their
      new BMW iX3 with the Technology Plus Package, bringing three-zone
      automatic climate control, the BMW 3D Head-Up Display and an
      acoustically-optimised Harman Kardon surround-sound system. A
      variety of single options can also be selected, including steering
      wheel heating, Adaptive M Suspension, a tow bar, BMW Iconic Glow,
      sun protection glass and AC Charging Professional, enabling 22 kW
      bidirectional AC charging. From March 2026, a white BMW Individual
      steering wheel in combination with Digital White Veganza
      upholstery and roof rails offering additional practicality will be
      available for specification.  <br /> <br />A holistic approach to
      circularity and CO 2 reduction. <br />With the launch of the Neue
      Klasse, the BMW Group has further intensified its efforts to
      increase circularity and reduce CO 2  emissions. A holistic
      approach was taken to minimise the product carbon footprint of the
      new BMW iX3, from circularity-focussed product development and a
      supply chain optimised by the systematic use of secondary
      materials and renewable energy to production, the vehicle’s use
      phase and its subsequent recycling.  <br /> <br />A variety of
      measures were employed to ensure that the product carbon footprint
      of the new BMW iX3 50 xDrive is 34 per cent smaller than its
      predecessor over its full life cycle – as measured in
      CO2 equivalents over 200,000 kilometres. This means that, when
      using energy sourced from the European electricity mix, it will
      have a smaller product carbon footprint (based on overall life
      cycle) than a comparable combustion-engine model once it has
      covered around 21,500 kilometres. If the car is charged
      exclusively using electricity from renewable sources, it only
      needs to clock up 17,500 kilometres before it reaches the same
      point.  </p></div>
  <div>
    <p> <br />Approximately one third of the new BMW iX3 is made from
      secondary raw materials. Examples include the thermoplastic
      components for the motor compartment; the storage space under the
      bonnet and its cover, made from 30 per cent 3 recycled marine
      plastic; Econeer seat upholstery, produced using 100 per cent 3
      recycled PET textiles; and yarn containing 100 per cent 3 recycled
      materials used for the headlining and floor mats. Elsewhere,
      aluminium consisting of 80 per cent secondary raw materials forms
      the swivel bearings and hub carriers as part of the chassis
      construction, while alloy wheels are cast from
      70-per-cent-secondary aluminium.  <br /> <br />Overall, the
      product carbon footprint of the supply chain for the BMW iX3 50
      xDrive is reduced by 35 per cent. This circular approach is also
      applied during the vehicle’s production phase at the newly
      developed BMW Group Plant Debrecen in Hungary, the first BMW Group
      plant where no fossil fuels are used during normal operation.
      Additionally, thanks to all-new sixth-generation BMW eDrive
      technology and other BMW EfficientDynamics measures, the new model
      is 20 per cent more efficient during its use phase compared to its
      predecessor.  <br /> <br />Series production of the new BMW iX3
      commences in autumn 2025 at BMW Group Plant Debrecen, with the
      first Irish customer deliveries of the BMW iX3 50 xDrive taking
      place on 7 March, 2026. Further variants of the BMW iX3 will
      follow, including a new entry-level model. The new BMW iX3 50
      xDrive is priced from €73,925 OTR.  </p></div>
  <div>
    <p> </p></div>
  <div>
    <p>
      <strong> Ends  </strong></p></div>
  <div>
    <p> <br />1. BMW iX3 50 xDrive: WLTP combined range up to 805km .
      The Worldwide Harmonised Light Vehicle Test Procedure (WLTP) is
      for comparison only. Actual range varies with vehicle
      specification and equipment, state of charge, battery condition ,
      driving style, in-car system use, route and ambient temperature.  </p></div>
  <div>
    <p>2. The added range after ten minutes of high-power charging was
      determined in accordance with ISO12906 in the WLTP cycle. C
      harging performance depend s on the vehicle specification, battery
      charge, condition and temperature, individual driving profile, use
      of auxiliary consumers, ambient temperature and the charging power
      provided by the charging point.  </p></div>
  <div>
    <p>3. The stated proportion of recycled material in per cent refers
      to the base polymer without taking into account the additives and
      fillers contained in the material.  </p></div>
  <div>
    <p> </p></div>
  <div>
    <p>
      <strong> The BMW Group  </strong></p></div>
  <div>
    <p> </p></div>
  <div>
    <p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
      BMW Group is the world’s leading premium manufacturer of
      automobiles and motorcycles and also provides premium financial
      services. The BMW Group production network comprises over 30
      production sites worldwide; the company has a global sales network
      in more than 140 countries.  </p></div>
  <div>
    <p> </p></div>
  <div>
    <p>In 2024, the BMW Group sold over 2.45 million passenger vehicles
      and more than 210,000 motorcycles worldwide. The profit before tax
      in the financial year 2024 was € 11.0 billion on revenues
      amounting to € 142.4 billion. As of 31 December 2024, the BMW
      Group had a workforce of 159,104 employees.  </p></div>
  <div>
    <p> </p></div>
  <div>
    <p>The economic success of the BMW Group has always been based on
      long-term thinking and responsible action. Sustainability is a key
      element of the BMW Group’s corporate strategy and covers all
      products from the supply chain and production to the end of their
      useful life.  </p></div>
  <div>
    <p> </p></div>
  <div>
    <p>
      <a href="https://aboutblank" target="_blank">www.bmwgroup.com</a>   </p></div>
  <div>
    <p>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/" target="_blank">http://www.linkedin.com/company/bmw-group/</a>  </p></div>
  <div>
    <p>YouTube: <a href="https://www.youtube.com/bmwgroup" target="_blank">https://www.youtube.com/bmwgroup</a>  </p></div>
  <div>
    <p>Instagram: <a href="https://www.instagram.com/bmwgroup" target="_blank">https://www.instagram.com/bmwgroup</a>  </p></div>
  <div>
    <p>Facebook: <a href="https://www.facebook.com/bmwgroup" target="_blank">https://www.facebook.com/bmwgroup</a>  </p></div>
  <div>
    <p>X: <a href="https://www.x.com/bmwgroup" target="_blank">https://www.x.com/bmwgroup</a>  </p></div>
  <div>
    <p> </p></div>
  <div>
    <p> <br />For further information please contact:
       <br /> <br />Laura Condron <br />Communications & Strategy
      Manager, BMW <br />Tel: +353 86047 7549  <br />Email: <a href="mailto:laura.condron@bmw.ie" target="_blank">laura.condron@bmw.ie</a>     </p></div>
  <div>
    <p> </p></div>
  <div>
    <p>Aisling Brogan  <br />Events & Sponsorship Manager,
      BMW <br />Tel: +353 86 0146474 <br />Email: aisling.brogan@bmw.ie  </p></div>
  <div>
    <p> </p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Aisling Brogan<br>Tel: +353-1-8628-203<br>E-mail: <a href="mailto:aisling.brogan@bmw.ie">aisling.brogan@bmw.ie</a></div></div></div>]]></description><category><![CDATA[BMW i,Press Release,iX3,NA5,Product,BMW]]></category>
            <pubDate>Fri, 05 Sep 2025 11:15:00 +0200</pubDate>
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