BMW Group Newsroom Ireland

MINI Press Office Contacts:

Laura Condron | Communications & Strategy Manager | Laura.Condron@BMW.ie | +353860477549

Media website:
www.press.bmwgroup.ie
www.mini.ie
www.twitter.com/miniie
www.facebook.com/miniie
www.youtube.com/miniie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.

Wed, 03 Sep 2025 08:00:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 190 kW/258 hp, the second, a combustion engine-powered MINI JCW with 170 kW/231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.

The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.

The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.

The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
Alongside the MINI creative team, Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the two show cars - led by Matt Willey - complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2024.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2022 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Happy birthday, MINI! 66 years of driving pleasure, style and individuality.

Thu, 28 Aug 2025 10:30:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the IE market.

Munich. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Sixty-six years after the launch of the now legendary Classic Mini, the MINI brand looks back on decades of racing success, visionary innovation, groundbreaking design – and unmistakable driving pleasure.

The MINI family combines tradition and modernity.
With the relaunch of the MINI family over the past two years, the brand has once again aligned its pioneering design and historical heritage with the future: with a new, charismatic generation of the MINI Cooper and MINI Countryman, the world premiere of the MINI Aceman, the first crossover model for the premium segment, and the launch of the new MINI Convertible, MINI combines tradition and innovation in the present.

The New John Cooper Works models illustrate MINI's racing expertise and with a spectacular second place in its class at the 24-hour race at the Nürburgring, MINI recently demonstrated how much motorsport is in the brand's DNA.

On its 66th birthday, MINI can look back on a growing range of electrified variants within the MINI family. MINI has shown, that go-kart feeling is also possible with fully electric vehicles.

66 years of vibrant automotive history – a look back at the milestones of MINI:

26 August 1959	The British Motor Corporation unveils the first Mini in history. The design is the brainchild of British engineer Alec Issigonis.
1961	The first Mini Cooper is unveiled – at a price of £680.
1962	Shortly after the Mini went into production, the British Motor Corporation was manufacturing 200,000 vehicles per year.
1963-64	The first Mini Cooper S is unveiled.
1964	Racing driver Paddy Hopkirk wins the Monte Carlo Rally in spectacular fashion in a Mini Cooper S.
1965	Second consecutive victory at the Monte Carlo Rally for Mini with racing driver Timo Makinen at the wheel.
	Mini celebrates one million vehicles produced.
	The first automatic transmission in the Mini is available.
1967	Mini wins the Monte Carlo Rally for the third time.
1972	Mini celebrates three million vehicles produced.
1981	Drop in production figures to 70,000 vehicles per year.
1990	Under the leadership of the Rover brand, Mini presents a new generation of the Mini Cooper. Initially as a limited edition – later as a series model.
1992	For the first time, the Mini is also available as a convertible.
1994	The BMW Group acquires Rover – and with it, Mini. The acquisition lays the foundation for the MINI brand in its current form.
2001	World premiere of the BMW Group's first MINI.
	Start of MINI production at the Oxford plant (UK).
	The new generation of the MINI Cooper S is presented at the Tokyo Motor Show in Japan.
2002	MINI reaches the milestone of 100,000 vehicles produced at its Oxford plant.
2004	The MINI Cooper S Convertible is unveiled.
2007	The MINI One and MINI Cooper D are unveiled.
	The first MINI Clubman celebrates its world premiere.
2010	The first MINI Countryman is unveiled.
2014	MINI presents the Cooper as a 5-door model for the first time.
2015	MINI presents a new brand logo.
2016	MINI reaches the milestone of 3,000,000 vehicles produced at its Oxford plant.
2020	Production of fully electric series vehicles begins at the Oxford plant with the MINI Cooper SE.
2021	New edition of the MINI 3-door, 5-door and MINI Convertible.
2023	The dawn of a new era with the new MINI: introducing a new generation of the MINI Cooper and MINI Countryman – both available as fully electric models.
2024	With the MINI Aceman, the brand is introducing a completely new model – the first crossover model in the premium segment of the small car class.
2024	MINI John Cooper Works and Bulldog Racing celebrate class victory at the 24-hour race at the Nürburgring.
2024	Presentation of the new MINI Cooper 5-door and the new MINI Convertible.
2025	MINI John Cooper Works and Bulldog Racing celebrate second place in the 24-hour race at the Nürburgring.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Meet the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome.

Fri, 01 Aug 2025 13:42:27 +0200

Meet the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome.

MINI Cooper Electric Monochrome and MINI Aceman Monochrome newly available on E derivatives.
Offered in a fixed specification with a choice of either Midnight Black or Nanuq White exterior paint.
Increased level of standard features, including 17” or 18” wheel options, model exclusive multitone interior fabric, heated front seats, Cruise Control, Driving & Parking Assistant and a Rear-View Camera.
Both models available to order now with first deliveries from January 2026, priced from €34,120 OTR.

MINI is excited to announce the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome, available on E derivatives of both models. Offered in a fixed specification, customers can choose between Midnight Black or Nanuq White exterior paintwork, alongside an increased level of standard features across the models including MINI Navigation with Head-Up Display, Wireless Charging and LED Headlights.

Alongside the choice of two colours, both models come with larger wheels as standard; 17” U Spoke Grey alloys on the MINI Cooper Electric Monochrome and 18” Night Flash Spoke Grey alloys on the MINI Aceman Monochrome. Both models also feature a body-coloured roof, creating a seamless look that enhances the overall style of the vehicle.

Moving inside the cabin, a new Anthracite headliner accompanies a brand-new interior pattern debuting on MINI Monochrome models. The new multitone fabric spreads across the front and rear seats, which also feature white and yellow stitching to match the design. The dashboard is draped in a black cloth textile, with the new multitone fabric featuring on the dashboard strap to continue the design throughout the cabin.

Customers benefit from MINI Navigation with Head-Up Display as standard, controlled using the 24cm circular screen, alongside Cruise Control (DCC), Driving Assistant, Parking Assistant and Rear-View Camera. Wireless Charging is also offered, alongside Heated Front Seats and MINI Experience Modes, allowing customers to change the characteristics of the car or cabin based on their mood.

The MINI Cooper Electric Monochrome features a 40.7 kWh battery, providing a range of up to 304km*, while the MINI Aceman Monochrome has a larger 42.5 kWh battery which offers an improved range of 308km*. Both models support fast DC 75 kW charging for added convenience.

The MINI Cooper Electric Monochrome and MINI Aceman Monochrome are available to order from retailers nationwide now from €34,120 OTR and €36,670 OTR respectively.

For more information on the new MINI Monochrome visit mini.ie.

Ends

*All figures have already been calculated based on the WLTP test cycle.

The BMW Group

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

MINI Press Office Contacts:

Aisling Brogan | +353860146474 | aisling.brogan@bmw.ie

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

The new MINI John Cooper Works and MINI John Cooper Works Convertible.

Wed, 23 Oct 2024 00:01:00 +0200

With engine outputs of 228bhp/380Nm, dialled up suspension, race-inspired chassis adjustments and purist exterior design, the latest MINI models with John Cooper Works performance have joined the MINI family.

With motorsport inspired interior design - including variant exclusive John Cooper Works experience mode - red and black knitted dashboard, and stainless-steel pedals, the new MINI John Cooper Works and MINI John Cooper Works Convertible celebrate the brands heritage and success on the racetrack.

The MINI John Cooper Works and MINI John Cooper Works Convertible will be produced at the home of MINI production, MINI Plant Oxford. The MINI John Cooper Works and MINI John Cooper Works Convertible are available to order from retailers now, with pricing starting from €46,730 and €54,430 RRP respectively.

Model	Max Power (bhp)	Peak Torque (Nm)	Acceleration (0-100km/h)	Top Speed (km/h)	RRP Starting Price
MINI John Cooper Works	228	380	6.1	250	€46,730
MINI John Cooper Works Convertible	228	380	6.4	245	€54,430

Maximum John Cooper Works Performance.
In keeping with John Cooper Works models of the past, the latest MINI John Cooper Works and MINI John Cooper Works Convertible carry over the anticipated go-kart handling and performance from previous generations.

A 2.0l, four-cylinder TwinPower Turbo engine powers both the MINI John Cooper Works (consumption combined: 6.8 – 6.5 l/100 km; CO2 emissions combined: 154 - 147 g/km according to WLTP) and MINI John Cooper Works Convertible (combined fuel consumption: 7.1 – 6.8/62 l/100km; CO2 emissions combined: 161 - 155 g/km according to WLTP), producing 228bhp and 380Nm of torque. Both models receive an additional 74bhp when compared with the MINI Cooper C and MINI Cooper C Convertible.

The MINI John Cooper Works offers a 0-100km/h time of 6.1 seconds and a top speed of 250km/h, while the MINI John Cooper Works Convertible hits 0-100km/h in 6.4 seconds and has a top speed of 245km/h. To allow for a more dynamic acceleration, the new John Cooper Works models receive a dual-clutch automatic transmission and enhanced suspension to increase handling ability.

A purist design exterior.

The iconic exterior appearance of the MINI Cooper has remained consistent in these latest models but elevated further to meet the high standards of the John Cooper Works badge. A centrally mounted single-exit exhaust system is offered for the first time, alongside a sculpted black rear diffuser, red JCW branded brake callipers and additional alloy wheel options.

The MINI John Cooper Works comes as standard with 17” JCW Sprint Spoke alloy wheels in black, Chili Red exterior paint and an aerodynamically shaped rear spoiler. 18” JCW Lap Spoke 2-tone wheels are available optionally, alongside six other body colours.

The MINI John Cooper Works Convertible is offered as standard with Chili Red exterior paint, 17” JCW Sprint Spoke alloy wheels and a choice of seven further body colours optionally, including model exclusive Cooper Grey.

Both cars have an option of Jet Black or Chilli Red mirror caps, while LED headlights - with daytime horizontal JCW specific running lights - come as standard to complete the exterior.

Race-inspired interior.

The purist design of the exterior is continued throughout the inside of the vehicles, with a Vescin/Cord combination in JCW black with red accents. The John Cooper Works seats are upholstered in black synthetic leather with knitted red stitching which provide firm support for dynamic driving. A knitted surface on the dashboard and seats offer a chequered flag pattern, nodding back to the motorsport roots of John Cooper Works, alongside stainless-steel pedals and a JCW sport steering wheel with branded six-o’clock fabric spoke.

The interior is focused on the high-resolution OLED display and toggle bar found in the rest of the MINI family. The new 24cm central instrument display provides relevant information at all times and can be easily operated by the driver and passenger. MINI Experience Modes - Vivid, Core, Green, Timeless, Balance and Personal allow the ambience in the interior to be customised to further the personalisation of the cars, while new JCW mode additional shows performance related data including power, torque, engine temperature and a G-Force meter.

Offering an increase in standard specification, both models receive Level 1 as standard, which includes a Head-Up display, Wireless Charging, High Beam Assist, Heated Front Seats and Exterior Mirror Package. Each model additionally receives Harmon Kardon as standard.

Advanced assistance systems.

Both John Cooper Works variants are well-equipped as standard to support the driver. Thanks to 12 ultrasonic sensors and four surround view cameras, the vehicle can identify real-world traffic conditions such as automatic speed and distance control as well as aiding the driver when it comes to parking, offering the chance to indicate automatic parking manoeuvres independently as a part of Parking Assistant Plus. Sensors also aid the driver when driving at high speed, with steering and lane keeping as standard. Equipped in this way, the MINI John Cooper Works models combine dynamic driving fun with safe comfort and usability for daily driving.

The MINI John Cooper Works and MINI John Cooper Works Convertible are available to order from retailers now, with pricing starting €46,730 and €54,430 RRP respectively.

Ends

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

MINI Cooper and MINI Aceman get John Cooper Works treatment.

Mon, 14 Oct 2024 08:10:00 +0200

Following the rollout of the latest generation MINI family this year, today MINI is building on the success of the MINI Cooper Electric and MINI Aceman models with the introduction of John Cooper Works variants for both cars.

Announced at the Paris Motor Show 2024, the MINI John Cooper Works Electric and MINI John Cooper Works Aceman follow a rich heritage of previous John Cooper Works models and maintain the characteristics worthy of the JCW name, but on fully-electric vehicles for the very first time.

"With the new all-electric MINI John Cooper Works models, we are bringing the legendary performance and driving dynamics of MINI into a completely new era. We are combining the tradition and character of the MINI brand with the latest technology to create a unique driving experience that will thrill our customers”, says Stefan Richmann, Head of MINI.

The MINI John Cooper Works Electric and MINI John Cooper Works Aceman are priced from €47,300 and €49,510 RRP respectively, with first customer deliveries commencing April 2025.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100 km/h)	Top Speed (km/h)	Electric Range (WLTP) (km)	RRP Starting Price
MINI John Cooper Works Electric	258^*	340	5.9	199	403	€47,300
MINI John Cooper Works Aceman	258^*	340	6.4	199	391	€49,510

^{*hp figure inclusive of Boost Function.}

Maximum performance thanks to innovative motorsport technology.
Over six decades ago designer John Cooper developed a sportier version of the classic Mini, becoming an instant success on racetracks and rally courses globally before the name was cemented in history with three victories at the Monte Carlo Rally across the 1960s. John Cooper Works has been transferring this success from the racetrack onto traditional MINI models ever since.

Both cars provide 340Nm of torque from their 54.2kWh batteries and offer a maximum speed of 199 km/h. The MINI John Cooper Works Electric reaches 100 km/h in just 5.9 seconds, while the MINI John Cooper Works Aceman accelerates 0- 100km/h in 6.4 seconds.

Engineers have developed an all-new electric boost function to further enhance power delivery on the new electric John Cooper Works models, giving the driver an additional 20kW of electric motor power once John Cooper Works mode has been activated using a rocker switch on the steering wheel. Using this function, both vehicles achieve 258hp.

New John Cooper Works specific suspension maximises MINI go-kart handling, while high performance grip tyres come as standard on all electric John Cooper Works models to support grounded and agile handling.

Optimised aerodynamics and performance oriented exterior design.
The exterior design of the new John Cooper Works variants builds on the design language of the standard model while showing a more aggressive appearance. The red, white, and black John Cooper Works logo – inspired by the chequered flag of motorsport – offers a nod to racing heritage, while a gloss black trim is standard across the model. Black side skirts, aeroblades at C-pillar level and a rear spoiler optimise aerodynamics, while red vertical reflectors and diffusers contrast with the rear black apron.

Aerodynamically optimised wheel designs in black with red accents are available exclusively for the all-electric models, with 18” for the MINI John Cooper Works Electric and 19” for the MINI John Cooper Works Aceman offered as standard. Chili Red brake callipers sporting a white JCW logo and a Chili Red roof are standard, while a John Cooper Works specific multi-tone black to red roof is available optionally.

Racing-inspired interior.
The black and red JCW colour scheme continues inside the vehicle, where a black and red pattern decorates the knitted surface of the dashboard. The driver and front passenger seats are upholstered in black synthetic leather with multicoloured knitted fabric at the shoulders and red accent stitching, while the ambient interior lighting illuminates the headlining as a JCW model exclusive feature.

The high-resolution 24cm circular OLED display is the heart of the MINI cabin, providing all relevant vehicle data, air conditioning, media, phone, and navigation settings. The new MINI Experience Modes - Vivid, Core, Green, Timeless, Balance, Go Kart and Personal mode - allow the ambience in the interior to be customised to further the personalisation of the cars.

Advanced assistance systems.
Thanks to 12 ultrasonic sensors and four Surround View cameras, the MINI John Cooper Works Electric and MINI John Cooper Works Aceman can identify vacant parking spaces with greater precision, automatically initiating parking manoeuvres where space is limited, while the new Remote Parking function included as part of the Parking Assistant Plus option enables the vehicle to be parked using a smartphone. This functionality enables the vehicle to be driven out of a parking space automatically, making it easier to get into the car if space at the side is too limited.

With MINI Digital Key Plus, owners can utilise their smartphone as a vehicle key for a convenient and personalised experience. Replacing the conventional key, the digital key can be transferred between several users. For a streamlined user experience, as soon as the driver is less than three metres away from the vehicle, the front and rear lights begin a welcome animation, and the doors unlock automatically.

Using augmented reality, complicated turning situations are visualised on the central display as part of the optional MINI Navigation AR package, while additional steering and lane assistance is offered through Driving Assistant Plus.

Quick and easy charging.
The MINI John Cooper Works Aceman and MINI John Cooper Works Electric can be charged via 11 kW AC and up to 95 kW DC, variant dependent, meaning at a fast-charging station, the battery for both models can be charged from 10 to 80 per cent in under 30 minutes.

By using MINI Navigation, the vehicle will ensure the high-voltage battery reaches the ideal temperature for efficient charging in advance, thus reducing charging time. Customers can also optimise charging for their schedule, setting charging start times, active charging windows, and target battery capacity by departure time.

The MINI app provides a convenient overview of the vehicle status and charging process, including current battery status, charging-optimised route plans and charging history. Finally, drivers can instruct that the interior cabin is air conditioned by a set departure time.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

MINI Press Office Contacts:

Laura Condron | Communications & Strategy Manager | Laura.Condron@BMW.ie | +353860477549

Press Contact: Christina Burnham-Hepe
Tel: +44-1252-92-1738
E-mail: christina.burnham-hepe@bmw.co.uk

The new MINI Cooper Convertible.

Wed, 09 Oct 2024 00:01:00 +0200

Following the successful launch of the all-new MINI family throughout the past year, the new MINI Cooper Convertible completes the brands new model family. Offered in a choice of two new petrol models, the MINI Cooper Convertible will begin production at MINI Plant Oxford later this year, following a nine-year hiatus.

"We are very proud to be able to offer our customers a true convertible in the current MINI family. Our new MINI Cooper Convertible offers unmistakable, hallmark driving fun, coupled with boundless freedom and great emotions: Always Open. Iconic design combined with modern technology and connectivity make this vehicle an unrivalled experience for our customers," says Stefan Richmann, Head of the MINI brand.

With clean surfaces, a fully automatic soft top roof and a minimalist yet innovative interior, the MINI Cooper Convertible offers drivers an added dose of spontaneity, with the ability to drop in the roof in seconds.

The new MINI Cooper Convertible will be built at MINI Plant Oxford, with first deliveries taking place in early 2025. Available in three trim levels, the new MINI Cooper Convertible is priced from €36,730 RRP.

Two powerful petrol engines for iconic driving fun.
The new MINI Cooper Convertible is offered with a choice of two advanced petrol engines. The MINI Cooper Convertible C (combined fuel consumption:: 6.6 - 6.5 l/100km; CO2 emissions combined: 150 - 147 g/km according to WLTP; CO2 class: E) has a power output of 120 kW/163 hp, a maximum torque of 250 Nm (221 lb/ft) and accelerates from 0 to 100 km/h in 8.2 seconds, with a top speed of 220 km/h.

The performance-enhanced MINI Cooper Convertible S (fuel consumption combined: 6.6 - 6.5 l/100km; CO2 emissions combined: 150 - 148 g/km according to WLTP; CO2 class: E) has a power output of 150 kW/204 hp, accelerates from 0 to 100 km/h in 6.9 seconds, has a maximum torque of 300 Nm (221 lb/ft), and a top speed of 241 km/h.

The MINI Cooper Convertible offers brilliant driving dynamics thanks to the model’s suspension and damping system which is tuned for nimble handling. The vehicle offers drivers precise steering thanks to the highly preloaded anti-roll bar mounts on the axels, providing a well-balanced ride for ultimate comfort.

Exterior Design: Compact proportions and short overhangs.
With its iconic round headlights, newly designed front grille and circular LED headlights – availably optionally with three customisable light signatures – the body of the MINI Cooper Convertible remains unmistakable. Characterised by short overhangs and a long wheelbase, the body is given a generous appearance despite its small exterior dimensions of just 3,879 mm in length, 1,431 mm in height and 1,744 mm in width.

Fully automatic soft top for spontaneous adventure.
The new MINI Cooper Convertible offers a fully automatic soft top roof, and with its extremely quiet drive, the folding roof can be fully opened in just 18 seconds while travelling at up to 30 km/h. At the same time, the window bars and side windows are lowered to provide a completely unobstructed view of the surroundings. The roof can also be opened to just 40cm, providing a sunroof, while the full roof closes in just 15 seconds at the touch of a button.

When the soft top is open, the MINI Cooper Convertible has a luggage compartment volume of 160 litres, while when the soft top is closed this expands to 215 litres. To assist with loading, the tailgate opens downwards and the wind deflector behind the driver and passenger seats reduces wind noise and unwanted air turbulence when driving.

Concealed behind the headrests at the rear of the MINI Cooper Convertible, the integrated rollover protection system is activated automatically as soon as the central safety electronics detect a risk of rollover.

Three individual trims.
The MINI Cooper Convertible is available in three trims: Classic, Exclusive and Sport, with each trim offering a choice of interior and exterior options. Classic trim features a back-trimmed front grille, 16” 4 Square Spoke Alloy wheels on Cooper C or 17” U-Spoke Dark Grey Alloy wheels on Cooper S, Melting Silver exterior body colour and Black/Blue Vescin cloth combination seats and dashboard knit as standard.

Exclusive trim offers a Vibrant Silver front grille and MINI logos on the front and rear of the vehicle, 17” U Spoke Grey Alloy wheels, British Racing Green exterior body colour, Nightshade Blue Vescin seats and a Light Beige/Grey Dash dashboard knit.

Finally, Sport trim offers a performance inspired appearance with a distinctive front and rear design. A high gloss hexagonal patterned front grille surround, front and rear apron, and Black brake callipers with JCW badging are all offered as standard. 18” JCW Lap Spoke 2-Tone Alloy Wheels and Chili Red exterior body colour complete the exterior design.

Inside the cabin, Sport trim offers JCW Black Vescin/cord combination seats, a JCW black/red dashboard knit, partially perforated steering wheel with red accents and a decorative strap in black/red knit and finally shift paddles on the steering wheel, highlighting the performance inspired nature of this trim.

Minimalist yet innovative interior
The interior design of the new MINI Cooper Convertible focuses on fewer components, clever design, and high-quality workmanship. Three key elements structure the cockpit: a sporty steering wheel, the central OLED display, and the newly designed toggle switch bar.

The textile surfaces in the cockpit are based on a newly developed knitted material which is made from recycled polyester, while the optional Head-Up Display projects all relevant information into the drivers’ field of vision, resulting in a cleaner, more streamlined dashboard.

High-resolution OLED display with touch function.
The new central 9.5” display in the cockpit allows both the driver and front passenger to operate all vehicle functions conveniently by touch or voice. The temperature is shown permanently for the driver and front passenger at the left and right-hand edge of the screen and are always integrated at the top level of the MINI Interaction Unit. The lower area of the OLED display is dedicated to Navigation, Media, Telephone and Climate so they can be selected at any time.

In the Home menu, other widgets are displayed in thumbnail view to the left and right of the current menu function. Swiping up from the lower edge of the screen reveals a tool belt where favourite functions can be stored and called up rapidly. All other functions can be accessed via the menu with the display returning to the default setting via the home button.

The toggle switch bar in the centre of the cockpit is a classic MINI feature where five individually designed toggle switches provide direct access to the vehicles most important driving functions (parking brake, gear selector, start/stop button, Experience Mode toggle, volume control). This eliminates the need for an additional gear selector, providing additional stowage space and wireless charging for a smartphone.

New MINI Experiences Modes.
Seven MINI Experience Modes can be selected to change the interior ambience of the MINI Cooper Convertible - even with the top down. To achieve this, two projector units behind the round instrument panel beam illuminated graphics with different patterns and colours onto the dashboard when the top is closed. Changes are made to the colour scheme of the light patterns and to the ambient lighting in the entire interior depending on the Experience Mode selected.

In Go Kart Mode, the focus is on MINI’s racing DNA with the colours dominated by black and red, whereas Personal Mode offers a personalised interior design with the option to upload a personal photo via the MINI App. Core, Green, Vivid, Timeless and Balance mode are also available on the MINI Cooper Convertible.

The new MINI Intelligent Personal Assistant.
A spoken "Hey MINI!" activates the first fully-fledged voice assistant of the brand in the MINI Cooper Convertible. Navigation, telephony, entertainment, and numerous vehicle functions can be controlled simply and conveniently by speaking the relevant command to either a stylised MINI or the character “Spike”.

The MINI Intelligent Personal Assistant learns continuously through dialogue and can take on day-to-day tasks on repeated routes.

Digital Services.
The innovative MINI Digital Key Plus function enables customers to use their smartphones as a car key via the MINI app. The welcome animation of the front and rear lights begins as soon as the driver is less than three metres away while the doors are unlocked when the driver is less than one and a half metres. This convenient feature can be digitally transferred to different users, including their personal vehicle settings.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100 km/h)	Top Speed (km/h)	RRP Price
MINI Cooper Convertible C	163	250	8.2 seconds	220	€36,730
MINI Cooper Convertible S	204	300	6.9 seconds	236	€43,990

-Ends-

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

https://newsroom.bmwgroup.com/global/en

MINI Press Office Contacts:

Laura Condron | +353860477549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The New MINI Cooper 5 Door.

Wed, 12 Jun 2024 00:00:00 +0200

The new MINI Cooper 5 Door

New addition to the MINI line up provides further comfort and interior space.
Choice of two petrol engines, three trims and nine exterior paint colours including brand new Icy Sunshine Blue.
Built at the home of MINI, MINI Plant Oxford alongside 3-door model.
New MINI Cooper 5 Door is priced from €33,435 OTR, with first customer deliveries commencing in August 2024.

A few months after the launch of the three-door, the five-door Cooper now joins the new MINI family. With extended space and innovative in-car technology, the new MINI Cooper 5 Door is offered with two efficient petrol engines that deliver hallmark MINI go-kart feeling.

At 4,036mm in length, 1,744mm in width and a height of 1,464 mm, the MINI Cooper 5 Door is almost identical in dimension to its predecessor. Its wheelbase is 72mm longer and 172mm longer than the MINI Cooper 3 Door, giving passengers increased comfort and space.

Offered with two petrol engines – C and S – and a choice of three well-specified trims – Classic, Exclusive and Sport – the new MINI Cooper 5 Door is priced from €33,435 OTR, with first customer deliveries commencing in August 2024.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100 km/h)	Top Speed (km)	OTR Price
MINI Cooper C	156	230	8.0 seconds	225	€33,435
MINI Cooper S	204	300	6.8 seconds	241	€40,305

The new MINI Cooper 5 Door with petrol engine.
The new MINI Cooper 5 Door is available with a choice of two petrol engines with different designations of C and S. The MINI Cooper C offers a 115 kW/154 hp three-cylinder engine (consumption combined: 6.6 – 6.0 l/100kms; CO2 emissions combined: 149 - 136 g/km according to WLTP) with 230 Nm (170 lb/ft) of torque, providing a top speed of 225km and a 0-100km/h time of 8.0 seconds.

The MINI Cooper S boasts a 150 kW/201 hp four-cylinder engine (consumption combined: 6.8 – 6.3 l/100km; CO2 emissions combined: 153 - 141 g/km according to WLTP) with a maximum torque of 300 Nm (221 lb/ft), acceleration from 0 to 100km/h in 6.8 seconds and a top speed of 241km.

Comfortable yet dynamic performance.
The MINI Cooper 5 Door features a suspension and damping system for dynamic performance, a precise steering feel, and powerful brakes. Highly preloaded anti-roll bar mounts on the axles ensure balanced body handling, while selective tuning of the steering and all stability control system ensures a solid experience in all driving situations. Finally, the increased tyre diameter of 625mm gives the vehicle improved ride comfort and driving dynamics.

New MINI design style.
Short overhangs, a small bonnet, a long wheelbase, and large wheels make the MINI Cooper 5 Door instantly recognisable. Combined with a three-part visual division of a clearly designed body, wraparound window area and steeped roof mark the iconic MINI design.

A minimalist front end with round headlights, octagonal front grille and LED headlights which are individually adjustable into three light signatures, complete the models front design. Clear surfaces, flush-fitting taillights, and a black handle strip with distinctive model lettering at the rear round off the vehicle design.

Three trims with individual equipment options.
The new MINI Cooper 5 Door is available in three trims: Classic, Exclusive and Sport, with each trim offering an array of exterior and interior personalisation options. Classic trim presents a reduced overall appearance while highlighting key elements such as the MINI wings logo, which is finished in Vibrant Silver.

A range of five exterior paint finishes, two contrasting roof colours, and two different wheel options give customers maximum flexibility.

Exclusive trim brings further customisation options, adding British Racing Green and all-new Icy Sunshine Blue exterior paint, Vescin Nightshade Blue interior, a dark interior headliner and the front grille in Vibrant Silver. Exclusive customers also receive 17” U Spoke Silver wheels as standard, with two 18” wheel designs available optionally.

Finally, Sport trim offers Sports Transmission with shift paddles on the steering wheel, a distinctive front and rear design featuring a high-gloss black hexagonal patterned grill surround and logo, and a rear spoiler with airblades. 18” JCW Lap Spoke 2-Tone Alloy wheels are offered as standard, alongside black brake callipers with JCW badging. A contrasting Chili Red roof and red/black bonnet stripes are also available. Inside the vehicle, Sport trim features a JCW black/red dashboard knit, a partially perforated Vescin steering wheel with red accents, and a lidded storage box in red/black knit.

The interior.
The interior of the new MINI Cooper 5 Door is focused on the circular infotainment screen, characteristic toggle switch and steering wheel. Behind the steering wheel is a slim head up display, ensuring all relevant content appears in the driver’s field of vision.

An innovative use of materials creates a versatile cabin using a specially developed knitting process to create an easy-care structure in a two-colour design of recycled polyester which extends across the curved dashboard and into the door panels.

The generous space in the front seats and the clean lines give the cockpit a modern look while the panoramic glass roof ensures a bright and open cabin with room for three passengers in the rear.

Interior trims for increased personalisation
Classic Trim offers a three-spoke steering wheel with a textile band at the six o'clock position, black/blue Vescin/cloth upholstery as standard across the seats, dashboard and door contrasts, or grey/blue Vescin/cloth optionally.

Exclusive trim offers sports seats in Vescin Nightshade Blue as standard or Beige optionally, while Sport Trim offers a performance interpretation of the new material concept combining Vescin and Cord in dark night, with red accents also found on the dashboard and door trims.

High-resolution OLED display revolutionises user experience.
Central to the MINI Cooper’s interior is a circular, 24cm OLED display, where all vehicle functions can be operated via either touch or voice control using MINI Operating System 9.

The upper half of the screen displays vehicle-related information such as speed and important information on vehicle status, while the lower area houses Navigation, Media, Phone and Climate. All other functions can be accessed via the menu with the display returning to the default setting via the home button. The optional head-up display presents the most important information in the driver’s line of sight.

In conjunction with the MINI Connected Package, the full MINI Navigation Package supports the driver during the journey with realistic 3D visualisation of turn situations, a display of the current traffic situations even when route guidance system is not active, and information on parking facilities.

The MINI Experience Modes.
Seven MINI Experience Modes are available on the new MINI Cooper: Core, Green, Go-Kart, Personal, Vivid, Timeless and Balance. Each mode has specially designed backgrounds and when one of the seven is selected, the display focuses on a relevant “Mode App”. Giving drivers the opportunity to personalise the inside cabin, the MINI projector housed on the back of the OLED display immerses the dashboard in matching colour schemes and patterns, while the combined ambient lighting provides a unique cabin experience.

"Hey MINI" - the new MINI Intelligent Personal Assistant.
Just say "Hey MINI" to activate the MINI Intelligent Personal Assistant (IPA) on the OLED display. A 3D visualisation then appears in the form of a car avatar or MINI’s digital companion, Spike. Interacting with the MINI IPA, the driver can use their voice to control a wide range of options such as navigation, telephony, entertainment, and other vehicle functions.

Built at the home of MINI, MINI Plant Oxford, the new MINI Cooper 5 Door is priced from €33,435 OTR, with first customer deliveries commencing in August 2024.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

MINI pulls an ace out of its sleeve with the first all-electric MINI Aceman. An interview with Oliver Heilmer.

Wed, 24 Apr 2024 14:15:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the Irish market.

Mr. Heilmer, when you joined MINI in 2017, how did you set about developing a vision to lead the models into the future?

Given that MINI is a very traditional brand, the question was: how do you evolve a brand like this into the future? To answer that, we went right back to the birth of the classic Mini to understand the spirit of Sir Alec Issigonis and derive from this where the MINI brand is heading in today’s context. The next step was to explore the essence of the original Mini together with our very diverse team and derive our own creative mindset. This was our foundation to develop an overall brand design vision to serve as a guiding principle in designing the new products.

What was your biggest challenge in developing a completely new design language?

The biggest challenge was and still is the profound engagement with the brand's strong history. The first MINI was an absolute disruption – but that is also part of the story. We could just say that MINI is disruption and let everything that happened before stay in the history books. But that would be to discard the heart of the brand. Instead, we now talk about independent characters – and the MINI Cooper immediately shone as the icon in our eyes. You get closer to the quintessential ethos of the original model: a powerful character, but with as few fancy frills as possible – “Charismatic Simplicity” expresses this.

What does the new MINI “Charismatic Simplicity” design language represent and how is this reflected in the new MINI Aceman?

It’s about strong characters and about each family member having their own individual place within the MINI family. For example, the MINI Aceman has a unique design language when viewed from the side, and a unique graphic for the wheel arch trims. It is compact, agile and exudes a determination to forge ahead. That is what highlights this charismatic aspect. At the same time, we have consciously kept away from superfluous stylistic elements. Our challenge was to define a distinctive character with as few design elements as possible.

How would you describe the MINI Aceman character?

The MINI Aceman is both a practical and expressive, unique companion in everyday life. It steps out into the world fresh and carefree and takes up its place at the centre of the MINI family. It is an independent character that can be quite ‘edgy’ and appeals to customers who – irrespective of their age – value individuality and distinctiveness in urban spaces.

The MINI Aceman is the first of its kind. What makes the MINI Aceman the signature vehicle for the urban environment?

The MINI Aceman fits perfectly into the urban environment as it reinterprets the classic MINI values in a modern, all-electric crossover format. It offers an elevated seating position that conveys a feeling of safety and a generous amount of space without losing the compactness and manoeuvrability that are the MINI hallmarks.

Where do you draw fresh inspiration to develop new MINI models?

Inspiration never happens by chance but comes from a regular and targeted exchange of views within our team, in which each member contributes their inspiring and fascinating experiences. One team member builds skateboards, for example, while another lived on a sailing boat for two years. I would say it is roughly split between direct and indirect inspiration. Indirect inspiration involves everything that fuels a spirit, which comes across in the materials we use as well as in the surfaces and the digital aspects. Direct inspiration is in the architecture or fashion, for example. However, creative debate within the team throughout is crucial.

How do new, sustainably produced materials influence the design process at MINI?

Our brand design vision is based on our “creative mindset”, which consists of four guiding values: heartbeat, curiosity, responsibility and daredevil. These values stand for our basic principles such as heritage, curiosity for the new, sustainability and the courage to stand out from the crowd. For us, sustainability and the responsible use of resources have nothing to do with compromise, but rather exploring new possibilities in our creative process. Instead of materials such as leather, we use alternative technologies that allow more design freedom and individualisation, for example through using patterns or two-tone colours. The 3D knit is an example of one of the central design elements inspired by the sneaker industry. We are also replacing elements: for example, chrome with our new Vibrant Silver colour for aesthetic reasons.

Which of the MINI Aceman design innovations are you particularly proud of?

Two things in particular, and they are both about size. The MINI Aceman is very compact because of its very short overhangs at the front and rear. Even so, the vehicle is extremely safe. This is the result of truly outstanding engineering work. But it’s not just the things you can see that make it special. I would also make particular mention of how the sense of space is brought throughout the interior to achieve maximum lightness.

Are there any hidden design element that you would only see on closer inspection?

The idea behind us hiding little Easter eggs was knowing that people love discovering surprises. Not always in plain sight, but a little further down the line. Digital innovation allows for this sort of playfulness: for example, the navigation arrow can be depicted as a small MINI, or a large spinning record can be displayed on the central interface. And that’s how Spike was born, an animal friend who has always been a loyal companion to the brand. This gave rise to the idea of offering a kind of digital companion. That’s how Spike got on board the MINI and now lives in the display, so to speak.

What direction do you want the MINI design to take in the future?

As a team, we believe that our “creative mindset” will remain just as relevant to us as a guiding principle for future products. At the same time, we will focus even more strongly on the value of responsibility. Curiosity and responsibility – these are the values that we are introducing into the minds of the next generation.

If there was a product outside the car segment that you could design – what would it be?

Many things come to mind, but if I had to choose one, I would say: a sailing boat. I’ve only been sailing maybe five times in my life, but I still have a fascination for open water and dealing with the natural forces that prevail there. I designed a trimaran together with a fellow student for my degree dissertation, with the question of whether it is possible to design “automotive” in an area of mobility that is not necessarily confined to the road – I believe that there is still enormous potential there.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The all-new electric MINI Aceman.

Wed, 24 Apr 2024 14:01:00 +0200

The latest addition to the new MINI family, the MINI Aceman is the brand’s mid-size all-electric crossover, which combines compact exterior dimensions with a creative use of interior space.

“The MINI Aceman brings a new level of excitement to our all-electric lineup, packed with a truly enjoyable immersive digital experience,” says Stefanie Wurst, Head of MINI. “The MINI Aceman is perfect for navigating crowded city streets, while maintaining the versatility and functionality of a Crossover and the Go Kart feeling you can expect from a MINI. I am certain that the sleek design, the performance, and the versatility as a five-seater Crossover, will make the MINI Aceman a resounding success.”

“The MINI Aceman is a strong character with his own young personality within the new MINI family. It has an independent design language, is compact and looks agile. With its distinctive expression, it is the perfect everyday companion for those who value individuality in urban areas.” emphasises Oliver Heilmer, Head of MINI Design

Available in two output levels – E and SE – and a choice of three well-specified trims – Classic, Exclusive and Sport – the new MINI Aceman is priced from €39,065 OTR, with first customer deliveries commencing November 2024.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100 km/h)	Top Speed (km/h)	Electric Range (WLTP)	OTR Price
MINI Aceman E	184hp	290 Nm	7.9 seconds	159	308 km	€39,065
MINI Aceman SE	218hp	330 Nm	7.1 seconds	168	405 km	€44,595

A choice of two efficient, all-electric powertrains.
The MINI Aceman is availableexclusively with an all-electric powertrain, with customers able to choose from two output levels – E and SE.

The MINI Aceman E hosts a high-voltage battery with a capacity of 42.5 kWh, offering up to 308km of electric range (WLTP). A 135 kW/184 hp electric motor generates a torque of 290 Nm and accelerates the vehicle from 0 to 100 km/h in 7.9 seconds.

With an increased output of 160 kW/218 hp, the MINI Aceman SE offers an increased range of 405 km thanks to a 54.2 kWh battery and sprints from 0 to 100 km/h in 7.1 seconds with a maximum torque of 330 Nm.

The exterior: an expressive crossover with compact proportions.
Measuring 4,070 mm in length, 1,754 mm in width and 1,514 mm in height, the MINI Aceman bridges the gap between the MINI Cooper and the MINI Countryman. Combining short overhangs with a functional two-box design, the MINI Aceman achieves typical MINI proportions, while a creative use of space ensures there is ample room for five passengers inside.

The front-end design is characterised by new angular LED headlights, precise bonnet lines and an octagonal grille, which is finished in Vibrant Silver or high-gloss Jet Black. The classic tripartite division of body, windows and roof has been reinterpreted with a flush transition between body and glass to optimise aerodynamic properties. Like other members of the new MINI family, the front and rear lights are optionally available with three switchable light signatures.

In line with MINI’s Charismatic Simplicity design language, the crossover features flush door handles and distinctive wheel arches, while tall sills continue into the door area to give the vehicle a slim and upright appearance. An oblong-shaped badge – in a design influenced by the respective trim level – is attached to the front area of the side sill.

Large horizontal surfaces give the rear of the MINI Aceman a broad and stable stance, while the retracted rear window is enhanced further by an elongated roof spoiler. Upright rear lights frame the centre and a wide darkened surround in the lower proportion of the rear apron completes the exterior design.

Three individual trims for maximum personalisation.
The MINI Aceman is available in three distinctive and well-specified trims: Classic, Exclusive and Sport. The Classic trim offers a reduced overall appearance, while highlighting key elements, such as the MINI wings logo finished in Vibrant Silver. The front grille is coated in high-gloss black, while the inner surfaces of the grille and bumper are finished in body colour. Three exterior paint finishes, including Nanuq White and Midnight Black, a Jet Black contrasting roof option and two-wheel designs – with 17-inch as standard – offer customers a range of personalisation options.

Exclusive trim brings additional exterior design features, such as a Vibrant Silver front grille. A choice of six exterior paint colours can be specified, including all-new Indigo Sunset Blue and Rebel Red, while Glazed White and Multitone Blue roof colours are also offered with this trim level. Three-wheel designs are available, with 18-inch offered as standard and 19-inch available optionally.

Models specified with Sport trim feature a distinctive front and rear design inspired by John Cooper Works (JCW). The front grille – adorned with the JCW badge - the MINI wings logo and vehicle trims are finished in high-gloss black, while red/black bonnet stripes and a contrasting Chili Red roof nod to MINI’s racing heritage. 18-inch alloys come as standard with a 19-inch option also available. A rear spoiler equipped air blades further enhances the back portion of the vehicle.

The Interior: purist design incorporating a variety of materials.
Like its siblings, the cockpit of the MINI Aceman is centralised around three key design elements: the central 24 cm OLED display, reimagined toggle bar and heated Vescin steering wheel.

Generous space and plenty of legroom ensure the cockpit feels bright and open, while the optional glass sky roof enhances this effect by flooding the cabin with natural light. In the dark, lighting along the roof frame replicates the ambient light for a distinctive atmosphere. Unique to the MINI Aceman, diagonally aligned speaker covers and free-standing door handles are finished in Vibrant Silver.

The curved dashboard is covered with a recycled polyester textile material which extends into the door trims and features a two-tone design. Rounding off the cockpit are comfortable front seats, made from full or half-Vescin depending on the specified trim level.

The rear of the vehicle offers space for up to three passengers and a sizeable 300 litres of boot space. With the rear seats folded flat in a 60:40 ratio, the luggage compartment can be expanded up to 1,005 litres as and when required.

Three expressive interior trims.
The three individual trims of Classic, Exclusive and Sport are extended inside the cabin of the MINI Aceman, providing customers with variety of personalisation options. In line with focussing on reduction, the interior offers contemporary design features, including a textile strap as the six o’clock spoke on the steering wheel.

In Classic trim, upholstery is finished in a Vescin/cloth combination with a choice of two colourways: grey/blue or black/blue, each featuring a perforated houndstooth pattern. Exclusive Trim boasts an expressive design, with the dashboard finished in Dark Petrol fading to orange across the door panels in an accentuated colour gradient. Full Vescin sports seats are standard with this trim level, and can be specified in Dark Petrol or Beige, both featuring accent stitching and an embroidered MINI logo. Customers opting for Exclusive trim also receive a lidded storage box in knit, a dark headliner and a colour-coded decorative dash strap.

Sport trim echoes JCW styling throughout the interior. The steering wheel is finished in perforated Vescin with trim-specific badging, while black/red JCW sports seats are crafted using a Vescin/cord combination. Red and black theming continues throughout the cabin, including on the dashboard, knitted storage box and dash strap.

Innovative technology for a contemporary user experience.
All vehicle functionalities are accessible via the central OLED display, which can be operated intuitively by touch or voice command using MINI Operating System 9.

The graphic presentation of vehicle-related data is contemporary and minimalistic, with speed and battery status prominently situated at the top of the display, while the optional head-up display ensures all essential information is available directly in the driver’s field of vision. Other widgets are shown in thumbnail view in the Home menu and to the left and right of the currently selected function. The lower portion of the screen houses the menu items Navigation, Media, Telephone and Climate, which can be easily selected at any time.

Climate controls are permanently displayed and by swiping upwards from the bottom edge of the screen, users can access a handy toolbelt where preferred functions, such as frequent destinations and radio stations, can be saved for quick access. The toolbelt can also be activated via the star button on the multifunction steering wheel.

Positioned below the central instrument is the toggle bar, where the parking brake, gear selector, start/stop key, MINI Experience Mode toggle and volume control are accessible via five individually designed physical toggles. This means no additional gear selector is required, making room for practical storage solutions in the centre console. Above the cup holders is an optional tray for wireless charging.

MINI’s fully-fledged voice assistant can be activated by saying “Hey MINI!” and by pressing the push-to-talk steering wheel button. Voice controlled interaction is visualised on the OLED display by means of animation featuring a stylised MINI character, or Spike – MINI’s virtual canine companion.

Thanks to improved speech recognition, numerous vehicle functions, such as navigation, telephone and entertainment can be operated with ease using the relevant voice command. The MINI Intelligent Personal Assistant learns continuously through dialogue and can take on day-to-day tasks on repeated routes. For example, using geo-based data, the vehicle can identify the entrance to multi-storey car parks and automatically open the driver’s side window for convenience.

In conjunction with the MINI Connected package, the digital MINI Connected Store provides access to an ever-evolving variety of practical and entertaining apps, including games, music and video streaming. With the new AirConsole app, users can enjoy a unique form of in-car gaming for all passengers, where a smartphone is utilised as a game controller.

Advanced driver assistance systems.
Thanks to 12 ultrasonic sensors and four Surround View cameras, the MINI Aceman is able to identify vacant parking spaces with greater precision, automatically initiating parking manoeuvres where space is limited, while the new Remote Parking function included as part of the Parking Assistant Plus option enables the vehicle to be parked using a smartphone. This functionality enables the MINI Aceman to be driven out of a parking space automatically, making it easier to get into the vehicle if space at the side is too limited.

Optional equipment: three clear and progressive levels.
In addition to the high level of standard equipment available on the MINI Aceman, optional equipment is bundled into three clear packages: Level 1, Level 2 and Level 3. Each package is a progressive step-up, incorporating extra features in addition to those provided at the previous level. Customers purchasing the MINI Aceman SE benefit from Level 1 as standard.

Level 1 boasts a competitive offering, including head-up display, Comfort Access, wireless charging and heated front seats. Stepping up to Level 2, customers additionally receive a glass sky roof, sun protection glass and Harman Kardon surround sound. Finally, the comprehensive Level 3 package comprises electric front seats with memory and massage** functionality, an interior camera, MINI Navigation AR, Parking Assistant Plus, Driving Assistant Plus and a personal eSIM.

MINI Experience Modes for enhanced driving experiences.
MINI Experience Modes enhance the interior with immersive user experiences. Two projector units beam illuminated graphics onto the dashboard with differing patterns and colours depending on the selected Experience Mode. Together with mode-specific graphics on the OLED display and newly-created MINI Driving Sounds, passengers can enjoy an entirely new driving experience inside the MINI Aceman.

Among the eight Modes available for selection is Personal Mode, where an individually selected image can be uploaded from a smartphone via the MINI app and chosen as the display background. A digital colour picker then identifies the dominant colours of the photo for projection onto the dashboard and is mirrored by ambient lighting under the dashboard and within the door panels.

The other modes available for selection are Go-Kart, Vivid, Core, Green, Timeless, Balance and Trail, each of which focusses the display on a relevant Mode App to match the ambience. In Go-Kart Mode, there is a focus on MINI’s racing DNA where the display and interior feature the colours anthracite and red, while specific analogue displays for driving dynamics compliment this MINI Experience Mode inspired by JCW.

Outstanding driving dynamics for comfort and performance.
The MINI Aceman features a refined chassis to enhance both driving dynamics and comfort. The crossover is equipped with a precise damping system with highly prestressed stabilisers to improve steering precision and accuracy, while ensuring sound roll support. Agile handling is achieved through direct steering, combined with a short and firm feeling when braking. MINI Experience Modes compliment the driving experience with a variety of suspension set-ups, while the steering response and traction control can be adjusted as desired.

Quick and easy charging.
The MINI Aceman’s battery can be charged via 11 kW AC or DC charging. 75 kW DC charging is available on the Aceman E, while the Aceman SE is capable of up to 95 kW, enabling the battery to be charged from 10 to 80 per cent in under 30 minutes. By using MINI Navigation, the vehicle will ensure the high-voltage battery reaches the ideal temperature for efficient charging in advance, thus reducing charging time. Customers can also optimise charging for their schedule, setting charging start times, active charging windows, and target battery capacity by departure time.

Available in two output levels – E and SE – and three well specified trims – Classic, Exclusive and Sport – the new MINI Aceman is priced from €39,065 OTR, with first customer deliveries commencing November 2024.

Ends.

* The specified technical data is provisional.
**Active seat on the driver’s side only

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

www.bmwgroup.com

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MINI Press Office Contacts:

Laura Condron | laura.condron@bmw.ie | +353860477549

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

THE NEW MINI COOPER.

Thu, 08 Feb 2024 00:03:00 +0100

Following the launch of the all-new MINI Cooper Electric, the Cooper family today expands with the introduction of two new petrol models: the MINI Cooper C and the performance enhanced MINI Cooper S. Like its all-electric counterpart, the MINI Cooper combines minimalist design, traditional brand values and iconic go-kart handling.

“At MINI, 'Power of Choice’ means that in addition to all-electric MINI models, we also offer models such as the new MINI Cooper with petrol engine. The car is ideal for all those people who want to drive a classic MINI 3-door and appreciate the traditional performance and characteristic sound of a combustion engine,” says Stefanie Wurst, Head of MINI.

The new MINI Cooper will be built at MINI Plant Oxford and is available in three well specified trim levels – Classic, Exclusive and Sport. Priced from €31,280 RRP, first customer deliveries will take place in spring 2024.

A choice of two powerful petrol engines.

With an increased output of 204 hp, the four-cylinder engine of the MINI Cooper S (combined fuel consumption: 6.7 - 6.1 l/100km, combined CO2 emissions: 150 - 138 g/km according to WLTP) accelerates the vehicle from 0-100km/h in just 6.6 seconds, with a maximum torque of 300 Nm. While the MINI Cooper C (combined fuel consumption: 6.5 - 5.9 l/100km, combined CO2 emissions: 146 - 133 g/km according to WLTP) is equipped with a 156 hp, three-cylinder engine, which delivers a torque of 230 Nm and is capable of completing the 0-100km/h sprint in just 7.7 seconds. Adding to the overall driving experience, both models are equipped with a suspension and damping system designed for precise handing and powerful brakes.

The exterior: cult status included.

With its purist design and compact silhouette, the fifth generation MINI Cooper embodies the brand's core principles: go-kart handling and creative use of space. The silhouette features clear surfaces, short overhangs and a short bonnet; combined with a contrasting long wheelbase to achieve typical MINI proportions. Chrome is completely removed from the vehicle, bringing a fresh take to the exterior design.

The front end is characterised by a new octagonal grille with filigree contour. Positioned either side are newly designed circular LED headlights, which are available optionally with three customisable light signatures, each with a specially orchestrated welcome and goodbye animation. The rear of the MINI Cooper features clear surfaces and redesigned matrix lights which can be switched to different modes in the same way as the headlights.

Three individual trims for maximum personalisation.
The new MINI Cooper is available in three trims: Classic, Exclusive and Sport, with each trim offering an array of exterior and interior personalisation options. Classic trim presents a reduced overall appearance while highlighting key elements such as the MINI wings logo, which is finished in Vibrant Silver. A range of five exterior paint finishes – including all-new Ocean Wave Green and Sunny Side Yellow – two contrasting roof colours, and three different wheel options, give customers maximum flexibility.

Exclusive trim brings further customisation options, adding British Racing Green exterior paint, Vescin Nightshade Blue interior, a dark interior headliner and the front grille in Vibrant Silver. Exclusive customers also receive 17” U Spoke Silver wheels as standard, with two 18” wheel designs available optionally.

Finally, Sport trim offers Sports Transmission with shift paddles on the steering wheel, a distinctive front and rear design featuring a high-gloss black hexagonal patterned grill surround and logo, and rear spoiler with airblades. 18” JCW Lap Spoke 2-Tone Alloy wheels are offered as standard, alongside black brake callipers with JCW badging. A contrasting Chili Red roof and red/black bonnet stripes are also available. Inside the vehicle, Sport trim features a JCW black/red dashboard knit, a partially perforated Vescin steering wheel with red accents and a lidded storage box in red/black knit.

The interior: classic, innovative, MINI.

Inspired by the classic Mini, the MINI Cooper’s interior is minimalistic, with the entire cockpit focussed on just three elements: the new Vescin steering wheel, a 24cm circular OLED display and toggle bar. The dashboard is constructed using a textile surface, where a specially developed knitting process has been used to create a versatile, easy-care material in a two-tone design that is made of recycled polyester. Behind the steering wheel, the optional Head-up Display ensures that all relevant content appears in the driver’s field of vision.

To create additional space, all the most important driving functions including parking brake, gear selector, start/stop key, Experience Mode toggle and volume control are directly accessed via the toggle bar. An opening panoramic glass sunroof floods the cabin with natural light, while the removal of the gearstick generates extra space for a new Wireless Charging shelf. By folding down the rear seats in a 60:40 ratio, the luggage compartment can be expanded from 210 litres to provide a maximum volume of up to 725 litres.

A revolutionary circular OLED display.

Central to the MINI Cooper’s interior is a circular, 24cm OLED display, where all vehicle functions can be operated via either touch or voice control using MINI Operating System 9.

The upper half of the screen displays vehicle-related information such as speed and important information on vehicle status, while the lower area houses Navigation, Media, Phone and Climate. In the Home menu, other widgets are displayed in thumbnail view to the left and right of the current menu function. Swiping up from the lower edge of the screen reveals a tool belt where favourite functions can be stored and called up rapidly. All other functions can be accessed via the menu with the display returning to the default setting via the home button.

The temperature for the driver and front passenger is permanently displayed on the left and right-hand edge of the screen. Climate control settings are also integrated into the MINI Interaction Unit and can be adjusted on the top layer by touch or voice command. Depending on the Experience Mode selected, a single tap on the speed display transforms the entire unit into a MINI-typical speedometer.

New MINI Experience Modes.

Seven MINI Experience Modes are available on the new MINI Cooper: Core, Green, Go-Kart, Personal, Vivid, Timeless and Balance. Each mode has specially designed backgrounds and when one of the seven is selected, the display focuses on a relevant “Mode App”. Giving drivers the opportunity to personalise the inside cabin, the MINI projector housed on the back of the OLED display immerses the dashboard in matching colour schemes and patterns, while the combined ambient lighting provides a unique cabin experience.

In Go-Kart Mode, there is a focus on MINI’s racing DNA; the display and interior as a whole feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this mode inspired by John Cooper Works. Personal Mode allows an individually selected image to be set as the display background via the MINI App. The dominant colours of the image then extend across the textile dashboard surfaces by means of a digital colour picker. The ambient lighting is colour-coded to match these projections.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.

Just say "Hey MINI" to activate the MINI Intelligent Personal Assistant (IPA) on the OLED display. A 3D visualisation then appears in the form of a car avatar or MINI’s digital companion, Spike. Interacting with the MINI IPA, the driver can use their voice to control a wide range of options such as navigation, telephony, entertainment and other vehicle functions.

Drive safely, arrive relaxed: new driver assistance systems.

The new MINI Cooper offers numerous driver assistance systems for safe and comfortable driving. As standard, the Safe Exit function monitors the area around the parked vehicle and warns approaching road users before the door is opened. This function not only delays the unlocking of the doors, but also uses light signals outside the vehicle to warn of a possible collision. Utilising the MINI Cooper’s 12 ultrasonic sensors and four surround-view cameras, the Driving Assistant Plus package provides support for steering, lane keeping, and automatic speed and distance control to ensure even more comfortable driving experiences.

The innovative MINI Digital Key Plus function enables customers to use their smartphones as a car key via the MINI app. The welcome animation of the front and rear lights begins as soon as the driver is less than three metres away; the doors are unlocked when the driver is at a distance of less than one and a half metres. This convenient feature can be digitally transferred to different users, including their personal vehicle settings.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100 km/h)	Top Speed (km/h)	RRP Price
MINI Cooper C	156	230	7.7 seconds	223	€31,280
MINI Cooper S	204	300	6.6 seconds	241	€37,740

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

MINI Media:

www.MINI.ie
www.facebook.com/MINI.Ireland/
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Laura Condron | Corporate Communications & Events Manager BMW Group Ireland | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The reinvention of an icon: the new all-electric MINI Cooper.

Fri, 01 Sep 2023 11:01:00 +0200

For its fifth generation, MINI is taking a giant leap into the digital era and the brands all-electric future, today unveiling the new MINI Cooper Electric at the IAA International Motor Show in Munich. Celebrating its rich heritage yet iconic design, the new MINI Cooper offers a major step forward in technology, while focusing on a driver centric interior cabin.

“With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI,” says Stefanie Wurst, Head of MINI.

“Inspired by our history, we have developed our own new design language, defining our DNA. We call it ‘Charismatic Simplicity’. The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand.” says Oliver Heilmer, Head of MINI Design.

Available in two output levels - E and SE – and three exceptionally well specified trim levels in Ireland – Classic, Exclusive and Sport – the new MINI Cooper Electric is priced from €36,220 RRP, with first customer deliveries taking place in spring 2024.

The exterior: maximum reduction to the essentials.
In its fifth generation, the MINI 3-door once again embodies the core of the brand yet now with a fully electric drivetrain. The silhouette features hallmark MINI proportions: short overhangs, a short bonnet, and a contrasting long wheelbase, while larger wheels and the removal of chrome from the vehicle bring a fresh take to the design.

The front end of the all-electric MINI Cooper remains iconic thanks to a striking new octagonal grille with filigree contour, and the infamous MINI circular headlights, which are offered with three unique light signatures for the first time. While horizontal light graphics are offered, the daytime running light elements can be switched to create three adjustable light signatures. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation.

Flush door handles are offered for the time first, while the wheel arches and side scuttles have been removed. Typical MINI design features such as the visual three-part division of the vehicle body, the all-round window area and contrasting roof help the new design stand out.

The new MINI aesthetic also gives the rear a new, contemporary feel, featuring clear surfaces and flush rear lights which can be switched to different modes in the same way as the front headlights. A defined shoulder section and a striking black handle completes the exterior design.

Three individual trims for even more character.
The all-electric MINI Cooper is available in three different trims; Classic, Exclusive and Sport. The Classic trim presents a reduced overall appearance while highlighting key parts such as the logo in new colour Vibrant Silver. A range of four external paint finishes, including all-new Sunny Side Yellow, one contrasting roof colour and two wheel options give customers maximum flexibility.

The Exclusive trim adds additional exterior design elements, such as the option for a Multitone Roof with a combination of three different colours, as well as offering the front grille in Vibrant Silver. Finally, the Sport trim offers a distinctive front and rear design, using high-gloss black as the frame for the front grille and logo colour. Combined with contrasting Chili Red roof and red/black bonnet stripes available optionally, there is no doubt the Sport trim has been inspired by its motorsport history.

The interior: minimalist, digital, immersive & warm.
The interior of the vehicle echoes the famous minimalist design of the classic Mini, using just the round instrument cluster in the centre and the infamous toggle bar below. In the new MINI Cooper, it is precisely these two elements, in combination with the steering wheel, that are the focus of the interior cabin.

The curved dashboard features a textile surface for the first time, where a specially developed knitting process has been used to create a versatile, easy-care textile in a two-colour design that is made of recycled polyester. To keep the dashboard as slim as possible the air vents are flat, and behind the steering wheel, the optional Head-up Display ensures that all the relevant content appears in the driver’s field of vision.

The clear lines and generous space in the front seats give the interior a modern feel, while the optional panoramic glass roof makes the interior bright and friendly. In the dark, the side lighting is based on the ambient light, thereby contributing to a distinctive interior atmosphere, and the armrest, mounted on the driver’s seat, provides even more space in the centre console.

Underneath the dashboard, the newly designed toggle bar houses the most important driving functions: parking brake, gear selector, start/stop key, experience mode toggle and volume control. Without the need for a gearstick, the new MINI Cooper offers more storage space in the centre console, with larger cup holders and an open storage compartment, alongside a wireless charging area. For those choosing the Exclusive trim, a knitted surface and a textile strap comes as standard.

The rear of the vehicle offers additional underfloor storage in the luggage compartment, and by folding down the rear seats in a 60:40 ratio, the luggage compartment can be expanded from 200 to 800 litres.

World’s first OLED display revolutionises the user experience.
The central OLED display sets a new benchmark of automotive design and is the defining feature of the interior. With a diameter of 240mm and MINI Operating System 9, all vehicle functions can be operated with either touch or voice control, while the display has been moved closer to the drive for easy reach.

The upper half of the screen displays vehicle-related information such as speed and battery status, and can be tapped to be displayed full screen, while the lower area houses Navigation, Media, Phone and Climate. In the Home menu, other widgets are displayed in thumbnail view to the left and right of the current menu function and can be brought up and selected by swiping horizontally to the centre. All other functions can be accessed via the menu with the display returning to the default setting via the home button.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephone”, “All Apps” and, depending on the situation, “Home”, which can be selected directly.

Swiping up from the lower edge of the screen reveals a tool belt where favourite functions can be stored and called up rapidly. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on vehicle status. The optional Head-up Display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can be adjusted on the top layer by touch or voice command. Depending on the Experience mode selected, a single tap on the speed display transforms the entire unit into a MINI-typical speedometer.

MINI connects: the new MINI Operating System 9.
MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. The interface uses all-new static and dynamic graphical elements which blend naturally into the circular form of the OLED display.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloud-based MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Cooper takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

The new MINI Navigation provides maps and directions in realistic 3D visualisations, displaying complicated turning situations, current traffic levels and assistance with parking with information on parking options. A charge-optimised route can be calculated for the all-electric MINI Cooper immediately after entering the destination, while an optional augmented reality function is available for the visualisation of turn-by-turn directions.

In addition, MINI Connected upgrades give customers the opportunity to purchase additional vehicle functions. In conjunction with the optionally available MINI Connected Package, the MINI Connected Store provides access to a constantly evolving variety of apps.

A whole new MINI experience: the new MINI Experience Modes.
Seven MINI Experience modes are available on the new MINI Cooper Electric: Core, Green, Go-Kart, Personal, Vibrant, Timeless and Balance. Each mode has specially designed backgrounds and when one of the seven modes is selected, the display focuses on a relevant “Mode App”. Giving drivers the opportunity to personalise the inside cabin, the MINI projector housed on the back of the OLED display immerses the dashboard in matching colour schemes and patterns, while the combined ambient lighting provides a unique cabin experience.

In Go-Kart Mode, there is a focus on MINI’s racing DNA; the display and interior as a whole feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this mode inspired by John Cooper Works. Vivid Mode draws on the colours of the album cover for the ambient lighting and for a unique experience, Personal Mode allows an individually selected image to be set as the display background via the MINI App. The dominant colours of the image then extend across the textile dashboard surfaces by means of a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Three newly designed trims for an individual look.
In line with focusing on reduction, the interior offers new contemporary colours, materials, and design features, for example a brand-new three-spoke steering wheel with textile strap in the six o'clock spoke. Newly developed, high-quality, and environment-friendly materials are also used across the dashboard and door panels, where knitted surfaces are made of recycled polyester and feature a two-tone design.

Three newly designed trims of Classic, Exclusive and Sport allow customers the ultimate choice in interior personalisation. In Classic trim, MINI uses a modern 2D knitted textile in the interior of a production vehicle for the first time. Black sports seats in a high-quality synthetic leather are offered with a distinctly patterned multitone textile to match a coloured textile band on the dashboard, while on the dashboard and door handles, a two-tone black knitted material is offered. Also available within this trim is a grey and black material featuring perforated houndstooth pattern, while the side contrasts in blue textile.

The Exclusive trim features a two-tone houndstooth pattern on the knitted-textile instrument panel and is available in two colours with traditional accent stitching and perforated Vescin sports seats. Customers choosing the Exclusive trim can also take the all-new Spray-Tech roof which features a blending of three different colours.

The Sport trim offers a performance focused interpretation of the new materials, combining multi-coloured knitted textile and black synthetic leather with red stitching. A distinct front and rear design with the vehicle grille and logo in high-gloss black is offered as standard, while a contrasting Chili Red roof and JCW-specific red or black bonnet stripes can be added optionally.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.
In the new MINI Cooper, numerous functions can be controlled using the brand’s first ever fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction is displayed on the round OLED display in the form of an animation of graphic elements, typography, and an avatar. For the visualisation, users have the option to choose between “MINI” – a stylised representation of a MINI – or optionally "Spike" who will already be familiar to MINI fans.

With improved voice recognition, verbal commands are also displayed on the central instrument cluster allowing drivers to control navigation, telephony, entertainment, and vehicle functions by hand movement. The MINI Intelligent Personal Assistant continuously learns about the drive to be as helpful as possible on repetitive routes. Drawing on geobased data, the vehicle can learn to automatically open the window when entering a car park for example, making day-to-day routines more convenient and personal.

New driver assistance systems make day-to-day life easier.
In addition to the automatic parking functions offered by the Parking Assistant, the new optional Parking Assistant Plus makes the parking process even easier. With 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces and independently initiate space-restricted parking manoeuvres. A manual parking process can be transferred to Parking Assistant Plus at any time.

Taking this further, Explore Mode offers a uniquely convenient solution for this vehicle segment, enabling the new MINI Cooper to be parked using a smartphone if the space at the side is too limited for entry. The innovative MINI Digital Key Plus option uses the smartphone as a key, enabling automatic opening of the vehicle, and can be transferred to different users for easier car sharing. Welcome projection of the front and rear lights begins as soon as the driver is within three metres of the car; the doors are unlocked when the driver is less than one and a half metres.

For further safety, customers who chose the Remote 360 option can view the surroundings of the parked vehicle in the MINI App, while a camera in the inside provides a view of the interior. In addition, the Snapshot function offers the opportunity to capture shared moments in a photograph and to upload them via Wi-Fi-direct to the smartphone.

Brand new powertrain bringing all-electric driving fun
With a completely new powertrain, the new MINI Cooper Electric is available in two variants: E and SE. The Cooper E hosts a high-voltage battery with 40.7 kWh of capacity which provides up to 305 kilometres of electric range according to the WLTP test cycle. A 135 kW/184 hp electric motor generates a torque of 290 Nm and accelerates the vehicle from 0 to 100 km/h in 7.3 seconds.

With an output of 160 kW/218 hp, the Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm, with the calculated range increasing to a maximum of 402 kilometres thanks to a battery capacity of 54.2 kWh.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100 km/h)	Top Speed (km/h)	Electric Range (WLTP)	Retail Price
MINI Cooper Electric E	184hp	290 Nm	7.3 seconds	160	305 kms	€36,220
MINI Cooper Electric SE	218hp	330 Nm	6.7 seconds	170	402 kms	€41,760

Excellent driving dynamics for comfort and performance.
The MINI Cooper Electric has an increased track width and wheelbase, with a tuned suspension and damping system. Combined with powerful brakes, low centre of gravity, a strut brace and highly preloaded stabiliser mounts on the axles, the MINI Cooper offers precise steering and comfort.

New MINI Experience Modes for individually tailored driving fun.
The various MINI Experience modes offer further individual settings, for example, on Go-Kart Mode, customers can configure steering response and intervention limits of traction control to ensure more driving fun. By contrast, Green Mode optimises the efficiency of the drivetrain, focusing on ensuring maximum range thanks to increased recuperation management.

These immersive driving experiences are enhanced by new acoustic worlds created by the digital MINI Sounds. This includes new driving sounds in the interior, an unmistakable MINI brand sound as a mark of identification, jingles for the new MINI Experience Modes, and 30 new sound signals for information and warning functions.

Simplified and efficient battery charging.
The MINI Cooper can be charged via three ways; 11 kW AC charging, 75 kW DC charging and 95 kW DC charging, meaning at a fast-charging station, the battery can be charged from 10 to 80 per cent in under 30 minutes. By using the MINI Navigation, the vehicle will ensure the high-voltage battery reaches the ideal temperature for efficient charging in advance, thus reducing charging time. Customers can also optimise charging for their schedule, setting charging start times, active charging windows, and target battery capacity by departure time. Finally, drivers can instruct that the interior cabin is air conditioned by a set departure time.

The MINI App provides a convenient overview of the vehicle status and charging process, including current battery status, charging-optimised route plan and charging history.

Available in two output levels - E and SE – and three exceptionally well specified trim levels in Ireland – Classic, Exclusive and Sport – the new MINI Cooper Electric is priced from €36,220 RRP, with first customer deliveries taking place in spring 2024.

Ends

* The specified technical data are provisional.

Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tire size, while the WLTP figures take into account the effects of any optional equipment. For vehicles newly type-approved since 01.01.2021, the official specifications exist only according to WLTP. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp. For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

MINI Media:

www.facebook.com/MINI.Ireland/

www.MINI.ie

www.youtube.com/MINI

For further information, please contact: Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The all-new MINI Countryman.

Fri, 01 Sep 2023 11:01:00 +0200

Unveiled today at the IAA International Motor Show in Munich, the MINI Countryman is offered for the first time with choice of a fully electric or combustion powertrain. Now in it’s third generation, the largest member of the MINI family has grown in stature, gaining six centimetres in height and 13 centimetres in length. The first all-electric MINI Countryman marks a pivotal step on MINI’s journey towards becoming an all-electric brand.

“With the all-electric MINI Countryman, the largest model in the new MINI vehicle family takes the brand into an era of locally emission-free electric mobility. The first MINI to be manufactured in Germany also offers the highest possible level of environmental compatibility in production. Its versatility and powerful electric drive make it the perfect companion in the city as well as for adventures beyond,” says Stefanie Wurst, Head of MINI.

“The new MINI Countryman is our vehicle for the whole family. In its latest generation, it has not only grown in height, length and interior — it has also noticeably improved in character, appearance and experience. It is now even more present, more spacious and more stable. His presence on the front is reflected in the upright proportions and vertical orientation of the design language. Its solid and stable character is also immediately recognizable by the more distinctive radiator grille, distinctive headlights and its very sculptural bonnet,” says Oliver Heilmer, Head of MINI Design.

The all-electric MINI Countryman is offered in two performance levels – E and SE ALL4 with, the combustion powered Countryman available in three levels – C, S ALL4 and JCW ALL4 model. Customers in Ireland have the choice of three highly specified trims: Classic, Exclusive and Sport with first deliveries taking place in February 2024.

The Exterior: expressive minimalism with character.
Now in its third generation, the new MINI Countryman offers the versatility of a compact crossover while maintaining iconic MINI proportions: short overhangs, a short bonnet, and a contrasting long wheelbase, while larger wheels, wider wheel arches and the removal of chrome details add to the vehicles road presence. This contemporary exterior design is supported by clear-cut surfaces, a slightly curved roof, and a newly designed C-pillar, making the vehicle appear shorter.

The models front end is characterised by a new octagonal grille with a small radar sensor integrated into its surface to enable Level 2 semi-automated driving – a first for the MINI brand. Newly designed headlights are offered with three unique light signatures for the first time, and the daytime running light elements can be switched to create three adjustable light signatures. At the rear, vertical light clusters reminiscent of classic Mini design can be switched to different modes in the same way as the front headlights. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation.

Three individual trims for even more character.
The new MINI Countryman is available in three different trims; Classic, Exclusive and Sport. The Classic trim presents the logo in new colour Vibrant Silver, and a range of three external paint finishes (Melting Silver, Midnight Black and Nanuq White), two roof colour options and three wheel options, giving customers maximum flexibility.

The Exclusive trim adds additional exterior design elements, such as the option for a Multitone Roof with a combination of six different colours, as well as offering the front grille in Vibrant Silver to match the MINI logo.

Finally, the Sport trim offers a distinctive front and rear design including redesigned front bumper, rear bumper, side skirt and spoiler while using high-gloss black as the frame for the front grille and logo colour. Combined with a contrasting Chili Red roof and red/black bonnet stripes available optionally, there is no doubt the Sport trim has been inspired by its motorsport history.

The interior: generous, digital, immersive & warm.
Moving inside, the interior of the vehicle echoes the minimalist design of the classic Mini, using just the round instrument cluster in the centre and the infamous toggle bar below. In the new MINI Countryman, it is precisely these two elements, in combination with the steering wheel, that are the focus of the interior cabin.

The curved dashboard features a textile surface for the first time, where a specially developed knitting process has been used to create a versatile, easy-care textile in a two-colour design, made entirely of recycled polyester. Unique to the Countryman, design elements such as the air vents and door handles are vertically aligned. Behind the steering wheel, the optional head-up display ensures that all the relevant content appears in the driver’s field of vision.

Clear shapes in the cockpit and the increased space in the front seats give the interior a modern, spacious feel, while an optional panoramic glass roof floods the interior with natural light. The driver and front passenger can enjoy significantly enhanced comfort with almost three centimetres of additional width in the shoulder and elbow area, while rear passengers benefit from 2.5 centimetres of extra space. Between the front seats, a wide, adjustable armrest enhances seating comfort and optionally, customers can select electrically adjustable seats with memory and massage functions.

Underneath the dashboard, the newly designed toggle bar houses the most important driving functions: parking brake, gear selector, start/stop key, experience mode toggle and volume control. Without the need for a gearstick, the new MINI Countryman offers more storage space in the centre console, with larger cup holders and an open storage compartment, alongside a wireless charging area. For those choosing the Exclusive trim, a knitted surface and a textile strap comes as standard.

For customers choosing a combustion powertrain, the rear of the vehicle offers a versatile space where optionally, the rear row of seats is adjustable by up to 13 centimetres – providing either increased legroom or additional boot space. Seat backrests are also individually adjustable in six positions by up to 12 degrees. With the rear seats folded flat, boot space increases from 460-litres to a sizeable 1,450-litres. An additional floor compartment provides a convenient space for charging accessories for the all-electric model.

World’s first OLED display revolutionises the user experience.
The central OLED display sets a new benchmark of automotive design and is the defining feature of the interior. With a diameter of 240mm and MINI Operating System 9, all vehicle functions can be operated with either touch or voice control, while the display has been moved closer to the driver for easy reach.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephone”, “All Apps” and, depending on the situation, “Home”, which can be selected directly.

Swiping up from the lower edge of the screen reveals a tool belt where favourite functions can be stored and called up rapidly. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as vehicle speed and information on vehicle status. The optional Head-up Display shows the most important information for the driver in their field of view.

MINI connects: the new MINI Operating System 9.
MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. The interface uses all-new static and dynamic graphical elements which blend naturally into the circular form of the OLED display.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloudbased MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Countryman takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

The new MINI Navigation provides maps and directions in realistic 3D visualisations, displaying complicated turning situations, current traffic levels and assistance with parking with information on parking options. Charge-optimised routes can be calculated for the all-electric MINI Countryman immediately after entering the destination, while an optional augmented reality function is available for the visualisation of turn-by-turn directions.

A whole new MINI experience: the new MINI Experience Modes.
Eight MINI Experience modes are available on the new MINI Countryman: Core, Green, Go-Kart, Personal, Vibrant, Timeless, Trail and Balance. Each mode has specially designed backgrounds and when one of the seven modes is selected, the display focuses on a relevant “Mode App”. Giving drivers the opportunity to personalise the inside cabin, the optional MINI projector housed on the back of the OLED display immerses the dashboard in matching colour schemes and patterns, while the combined ambient lighting provides a unique cabin experience.

In Go-Kart Mode, there is a focus on MINI’s racing DNA; the display and interior as a whole feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this mode inspired by John Cooper Works. Vivid Mode draws on the colours of the album cover for the ambient lighting while for a unique experience, Personal Mode allows an individually selected image to be set as the display background via the MINI App. The dominant colours of the image then extend across the textile dashboard surfaces by means of a digital colour picker. The ambient lighting under the dashboard and the door mirror are colour-coded to match these projections.

Three newly designed interior trims for an individual look.
In line with focusing on reduction, the interior offers new contemporary colours, materials, and design feature; for example, a brand-new three-spoke steering wheel with textile strap in the six o'clock spoke. Newly developed, high-quality, and environment-friendly materials are also used throughout the dashboard and door panels, where knitted surfaces are made of recycled polyester and feature a two-tone design.

Three newly designed trims of Classic, Exclusive and Sport allow customers the ultimate choice in interior personalisation. With Classic trim, MINI uses a modern 2D knitted textile in the interior of a production vehicle for the first time. Black sports seats in a high-quality synthetic leather are offered with a distinctly patterned multitone textile to match a coloured textile band on the dashboard, while on the dashboard and door handles, customers will find a two-tone black knitted material. Also available within this trim is a grey and black material featuring perforated houndstooth pattern, while the side contrasts in blue textile.

The Exclusive trim features a two-tone houndstooth pattern on the knitted-textile instrument panel and is available in two colours with traditional accent stitching with perforated Vescin sports seats. Customers choosing the Exclusive trim can also take the all-new Spray-Tech roof which features a blending of three different colours.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.
In the new MINI Countryman, numerous functions can be controlled using the brand’s first ever fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction is displayed on the round OLED display in the form of an animation of graphic elements, typography, and an avatar. For the visualisation, users have the option to choose between “MINI” – a stylised representation of a MINI – or optionally "Spike" who will already be familiar to MINI fans.

With improved voice recognition, verbal commands are also displayed on the central instrument cluster allowing drivers to control navigation, telephone, entertainment, and vehicle functions by hand movement. The MINI Intelligent Personal Assistant continuously learns about the drive to be as helpful as possible on repetitive routes. Drawing on geobased data the vehicle can learn to automatically open the window when entering a car park as an example. This makes day-to-day routines even more convenient and personal.

Advanced assistance systems: relaxed driving with improved safety.
In addition to Automatic Active Cruise Control, the new MINI Countryman supports lateral guidance with Steering and Lane Assistant, available optionally as part of the Driving Assistant Plus package. This comprehensive package includes a new function that helps the driver take the right exit based on semi-automated Level 2 driving; using the vehicle sensors and other assistance systems, the assistant detects gaps in the traffic necessary for the lane change towards the exit, while ensuring the vehicle is travelling at the right speed for the assisted lane change.

For the first time, the MINI Countryman offers semi-automated driving at speeds of up to 60 km/h. Up to this speed, the driver can take their hands off the steering wheel, providing keep their eyes on the road and are actively ready to steer and brake at all times. All options offered by the advanced driver assistant systems are visualised in real time by means of Assisted View on the OLED display.

Alongside automatic parking functions and 360-degree Parking View, the new MINI Countryman is also able to identify possible parking spaces, thanks to 12 ultrasonic sensors and four Surround View cameras. The vehicle can also independently initiate space-restricted parking procedures and if there is insufficient room at the side of the vehicle, the car will use this function to drive out the parking space autonomously, making it easier for the driver to get in.

Finally, as part of the optional Parking Assistant Professional package, the vehicle can be manoeuvred out of a parking space via smartphone using the new Remote Parking function.

Electrified go-kart feeling based on progressive drivetrain technology.
The first all-electric MINI Countryman features a completely new powertrain and is available in two variants: Countryman E and Countryman SE ALL4 with an increased power output, two electric motors and all-wheel drive.

The Countryman E hosts a high-voltage battery with 64.7 kWh capacity, which provides up to 462 kilometres of electric range according to the WLTP test cycle. A 150 kW/204 hp electric motor generates a torque of 250 Nm, propelling the vehicle from 0 – 100 km/h in 8.6 seconds, continuing to a top speed of 170 km/h.

With an output of 230 kW/313 hp, the electric motor in the MINI Countryman SE ALL4 achieve a combined torque of 494 Nm, accelerating the vehicle from 0 to 100 km/h in 5.6 seconds, before reaching a top speed of 180 km/h. Equipped with the same battery as the Countryman E, the electric range is 433 kilometres.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100km/h)	Top Speed (km/h)	Electric Range (WLTP)	Retail Price
MINI Countryman Electric E	204hp	250 Nm	8.6 seconds	170	462 kms	€48,550
MINI Countryman Electric SE ALL4	313hp	494 Nm	5.6 seconds	180	433 kms	€54,630

The new MINI Countryman is also available with innovative and efficient petrol engines, offered as Countryman C with front-wheel drive, Countryman S ALL4 and an increased output JCW model with all-wheel drive.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100km/h)	Top Speed (km/h)	CO₂ Emissions (WLTP) (g/km)	Fuel Consumption Combined (WLTP) (l/100km)	Retail Price
MINI Countryman C	170	280	8.3	212	155-138	6.1-6.9	TBC
MINI Countryman S ALL4	218	360	7.1	228	169-155	6.8-7.4	TBC
MINI Countryman JCW ALL4	300	400	5.4	250	188-177	7.8-8.3	TBC

Excellent driving dynamics for comfortable and dynamic driving experiences.
The new MINI Countryman has an increased track width and wheelbase, with a tuned suspension and damping system for precise handling. Combined with powerful brakes, low centre of gravity, a strut brace and highly preloaded stabiliser mounts on the axles, the vehicle offers improved body response and steering precision. The new MINI Countryman offers direct steering with a rack ratio of 55 mm of rack travel per turn of the steering wheel.

Customers can select from different chassis configurations to adjust the level of ride comfort, while an optional Adaptive Suspension offers 15 mm lowering and frequency-selective dampers, while an integrated braking system works in tandem with numerous driver assistance systems to achieve shorter braking distances.

Up to 20-inch light alloy wheels made from up to 70 per cent secondary aluminium can be specified on the new MINI Countryman, including a choice of 17-inch aerodynamic wheels to optimise range on all-electric models. An increase in tyre diameter by 30 mm to a total of 710 mm supports improved driving dynamics and comfort, while the tyre width of the optionally available 19-inch and 20-inch alloys is increased by 20 mm to 245 mm.

New MINI Experience Modes for individually tailored driving fun.
The various MINI Experience Modes offer further individual settings. In Go-Kart Mode for example, the suspension and throttle response are optimised for sporty driving. The steering behaviour and traction control are both customisable, offering even more intense driving. By contrast, Green Mode optimises the efficiency of the drivetrain. When activated in the all-electric MINI Countryman, increased recuperation management helps the vehicle achieve maximum range.

Simplified and efficient battery charging.
The all-electric MINI Countryman can be charged via two ways; 22 kW AC charging optionally and 130 kW DC charging, where the battery can be charged from 10 to 80 per cent in under 30 minutes at a fast-charging station. By using the MINI Navigation, the vehicle will ensure the high-voltage battery reaches the ideal temperature for efficient charging in advance, thus reducing charging time. Customers can also optimise charging for their schedule, setting charging start times, active charging windows, and target battery capacity by departure time. Finally, drivers can instruct that the interior cabin is air conditioned by a set departure time.

The MINI App provides a convenient overview of the vehicle status and charging process, including current battery status, charging-optimised route plan and charging history.

The all-electric MINI Countryman is offered in two performance levels – E and SE ALL4. Also available with innovative and efficient petrol engines, the combustion powered Countryman is available in three levels – C, S ALL4 and an increased output JCW ALL4 model. Customers in Ireland have the choice of three exceptionally well specified trims: Classic, Exclusive and Sport with first deliveries taking place in February 2024.

Ends

* The specified technical data are provisional.

Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment. For vehicles newly type-approved since 01.01.2021, the official specifications exist only according to WLTP. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp. For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

MINI Media:

www.facebook.com/MINI.Ireland/

www.MINI.ie

www.youtube.com/MINI

For further information, please contact: Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The MINI Electric Pacesetter inspired by John Cooper Works. The first electric MINI as a FIA Formula E Safety Car.

Tue, 30 Mar 2021 00:01:00 +0200

Electric drive meets John Cooper Works.
“We have already shown how well driving fun and electric mobility go together with the MINI Electric,” says Bernd Körber, Head of MINI. “However, the MINI Electric Pacesetter inspired by JCW goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility.

This extreme version of the MINI Electric has been developed as the Safety Car in the Formula E, so is clearly not intended for use on public roads. But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: electrification and John Cooper Works are a good fit.”

Dynamism maximised – the exterior design.
The exterior of the MINI Electric Pacesetter inspired by JCW has been purpose-built for life on the track and represents the most dynamic interpretation yet of a MINI with all-electric power. “The design is an exciting symbiosis of technical precision and emotion,” explains Oliver Heilmer, Head of MINI Design. “Here, function dictates form, and many design elements have been shaped by technical considerations.

For example, we worked closely with our colleagues at BMW Motorsport to develop the form of the wheel arches and front and rear aprons, and the optimisation programme for them included weight-saving measures. This visually striking, technically precise design language gives the car its pervasive sense of emotional engagement and excitement.”

At the front of the car, classic MINI icons such as the circular headlights and hexagonal radiator grille create the familiar, easily recognisable MINI face. At the same time, signature John Cooper Works elements, such as wheel arches adapted to the car’s track width and the deep front apron with additional front splitters to the left and right, enhance the sporting visuals of the front end. The blanked off “radiator grille” and MINI Electric logo point to the electric “heart” of the Safety Car.

As virtually no drive system cooling is required through the upper area of the grille, the front end is largely enclosed to aid aerodynamics. The only exceptions are the area below the grille and the eye-catching, almost squared-off apertures for brake cooling. The Safety Car’s white flashing lights are integrated harmoniously into the bonnet. Characteristic MINI bonnet stripes extend over the roof to the rear end.

Showcasing MINI’s racing genes – the flanks.
The MINI Electric Pacesetter inspired by JCW also cuts an extremely dynamic figure from the side. The interplay of geometrically accentuated spats (with carefully placed aero edges) and sporty side skirts gives the car the appearance of powering forward even before it turns a wheel. Together with the increased-diameter wheels, which almost fill the wheel arches, these elements strengthen the time-honoured MINI “stance on the wheels”. The spats and spoilers are made – or more precisely 3D printed from recycled carbon fibre – in Oxford.

Yellow accent lines and surfaces on the aero elements (e.g. the spats, skirts and rear wing) provide a nod to the airflow optimisation taking place in these areas and add a visual flourish to the air deflectors and aero edges. The lightweight 18-inch forged wheels in bi-colour black-neon/orange design bring significant visual depth and added intricacy to the four-spoke items from the MINI John Cooper Works GP.

The respective colour worlds of the MINI Electric and John Cooper Works brand merge into a single statement here. The main body colour is a matt silver which extends back beyond the centre-point of the car. A high-gloss wrap with a two-stage colour gradient – from Highspeed Orange to Curbside Red metallic – then covers the rest of the body to the rear.

The contrast between matt and gloss surfaces brings extra smoothness to the silhouette, while the clear, diagonal separation lines between the different colours injects further dynamism. On the flanks, a chequered flag-inspired pattern shares the stage with a large MINI Electric logo, which can also be found in the radiator grille, on the roof and at the rear end. The Safety Car brief also brings regulations-specific and sponsor-related graphics, which add further visual intensity to the car’s racing character.

Broad and eye-catching – the rear.
The rear end in black and Curbside Red metallic uses yellow accent surfaces to extend the eye-catching design language from the front end and flanks, and makes an extremely modern and dynamic statement. The prominent roof-mounted rear wing with air through-flow and yellow accent lines also integrates the signal light unit and was 3D printed at Plant Oxford. The flared wheel arches accentuate the car’s wide track and transition seamlessly into the pronounced rear apron. The rear apron has cut-outs around the wheels, clearing the view to the higher-grip racing tyres. Between the wheels sits an unadorned diffuser. When the car is viewed from this angle, the accents in Energetic Yellow and lack of exhaust tailpipes identify this as a car powered by an electric drive system.

Reduced to the max – the interior.
The interior is stripped back to the absolute essentials; only the front seats remain. The driver’s area consists of a certified seat with six-point belt approved for both racing and road use, a steering wheel with minimalist-design carbon fibre impact absorber and a digital instrument cluster. The central information display makes way for a carbon fibre cover here to further reduce weight. The centre console houses the gearshift lever, handbrake and controls for the necessary signal lights – all in exposed carbon fibre.

The likewise pared-back carbon-fibre door panels with window and door openers contain cloth straps to make closing the doors easier. Another central feature of the interior is the welded-in roll cage, which maximises safety. And the remainder of the stripped-out interior structure is also painted in typical racing white (for functional reasons).

Bespoke 3D-printed parts for the interior.
The steering wheel’s minimalist impact absorber and the boost panel on the right-hand side of the wheel are high-quality, custom-made components, likewise the centre console cowling and door panelling on the driver’s side. Another highlight are the removable pads on the sport seat, which are likewise 3D-printed and whose innovative structure combines comfort, robustness and modularity. The thickness, hardness and colour of the pads can be adapted as required according to the physiognomy, weight and personal taste of the driver at hand.

Ready for the race track, helped by knowhow from BMW Motorsport.
Behind the visually powerful design of the MINI Electric Pacesetter inspired by JCW lies the expertise of BMW Motorsport. Rigorous adherence to lightweight design principles gives the Safety Car a kerb weight of approx. 1,230 kg – which makes it approx. 130 kg lighter than the standard MINI Electric.

The drive system – also based on that found in the MINI Electric – produces 135 kW and 280 Nm (206 lb-ft), which enables the MINI Electric Pacesetter inspired by JCW to sprint from 0-62 mph in 6.7 seconds (standard model: 7.3 s) and from 0-37 mph in 3.6 seconds (standard model: 3.9 s). Even more important for a Safety Car, though, are the mid-range figures. Here, the MINI Electric Pacesetter inspired by JCW showcases all the talents of its torque-rich electric drive system with single-speed transmission, enabling a 75 mph time of 4.3 seconds (standard model: 4.6 s).

The drive system teams up with racing coilover suspension (three-way adjustable for rebound, compression, height and camber) to deliver maximum go-kart feeling. Race-spec suspension control arm mountings, a 10 mm increase in track width, plus the four-piston brakes and wheels from the MINI John Cooper Works GP with Michelin Pilot Sport tyres (size 245/40 R18) round off the overall package.

Premiere at the Rome E-Prix on 10.04.2021
The MINI Electric Pacesetter inspired by JCW will come into use in Rome on 10 April 2021 at the second event (Race 3) of Formula E’s 2021 season. At the wheel will be official Formula E Safety Car driver Bruno Correia, as BMW i Andretti Motorsport drivers Maximilian Guenther (GER) and Jake Dennis (GBR) battle it out for victory in their BMW iFE.21 racers.

“Agility, performance and a cool looking car. The MINI Electric Pacesetter Safety Car of FIA Formula E World Championship has got it all. Very fun to drive, it feels like karting”, said Correia.

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2020, the BMW Group had
a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment
to conserving resources as an integral part of its strategy.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/

MINI Press Office Contacts:

Aisling Brogan

Corporate Communications & Events Manager

Tel: +353 86 014 6474

Email: aisling.brogan@bmw.ie

Media website:

www.MINI.ie
www.facebook.com/MINI.Ireland/
www.youtube.com/MINI

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Fresh design and technology updates for MINI Hatch, MINI Electric and MINI Convertible.

Wed, 27 Jan 2021 00:05:00 +0100

Twenty years after the launch of the modern MINI, the latest model generation moves to the next stage of its evolution, with the MINI 3-Door Hatch, the MINI Electric, the MINI 5-Door Hatch and the MINI Convertible getting fresh new design and technology updates, bringing parity across the line-up.

"With the current model revision, the MINI has reached a level of maturity that makes it more exceptional in the small car segment with regard to design, product substance and premium quality, than ever before," says Bernd Körber, Head of the MINI brand. "The MINI is the original that stands out from the crowd and it continues to reinvent itself again and again."

New exterior look.
The refreshed exterior of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible models looks even more modern, with even more attention now focussed on the car’s central design features. The front-view is dominated by a larger radiator grille and its black, hexagonal surround, and the hallmark round MINI headlights. The position lights have been replaced by vertical air inlets to optimise aerodynamics and the central bumper strip is now in body colour, rather than black. The wheel arch has new contours, the side indicators have been redesigned to feature LED technology and at the back of the car, the fog light is now integrated into the rear apron as a narrow LED unit.

"The new MINI design is more modern – it’s fresher, clearer," says Oliver Heilmer, Head of MINI Design. "All innovations follow a common mission: Purify MINI! Less complexity, more individuality".

Three new exterior paint finishes, five new light-alloy wheels.
Adding to an expansive colour pallet, customers can now choose from three additional exterior body colours. Rooftop Grey is now available on all models, with customers also now able to choose Island Blue (previously only available on MINI Countryman) and the MINI Convertible gets an exclusive colour option with Zesty Yellow.

As part of the Piano Black Exterior option, the door handles, side scuttles, fuel cap, MINI logo on the bonnet and luggage compartment lid and model lettering and tailpipes of the exhaust system are now finished in high-gloss black, in addition to the surrounds of the headlights, radiator grille and rear lights.

Customers can also choose from five new wheels across all models, with Tentacle Spoke black design, Scissor Spoke (previously available on MINI Sidewalk Convertible only) and Pedal Spoke now being offered in 17-inch wheels. Pulse Spoke design and John Cooper Works wheels in Circuit Spoke black design are now offered in 18-inch options.

Each roof is unique: The Multitone Roof.
An innovative and unique roof-paint finish is offered on the MINI 3-Door Hatch, MINI Electric and the MINI 5-Door Hatch. The new Multitone Roof features a colour gradient from San Marino Blue through Pearly Acqua to Jet Black, created with a new painting technique. The three colour shades are applied one after the other in a wet-on-wet painting process, a paint finish called Spray Tech, which is fully integrated into the mechanised production process at MINI Plant Oxford. Slight deviations in the colour pattern occur due to changing environmental conditions during the painting process, so every MINI with a Multitone Roof is completely unique.

"The new Multitone Roof for the MINI is not only the most expressive form of contrast paint to date, it also takes the brand's hallmark ex-works customisation options to a new level," says Oliver Heilmer, Head of MINI Design. "And because every roof looks a little bit different and is so unique, it pays to look more closely than ever."

Dark headlights, brightly illuminated roads.
The inner housing of the round headlight is now offered in black, instead of the previous chrome, and a circular light band takes on the function of the daytime running lights and indicators.

Optional Adaptive LED headlights provide cornering light, matrix high-beam and bad weather light functions. When turning, a separate light beam automatically falls on the lane where the driver is heading and the matrix function provides four segments that can activate and deactivate independently to avoid dazzling other road users. When visibility is limited, the bad weather light acts as a dimmed cornering light to better illuminate the road.

Interior: Clear design, high-quality finish.
The redesigned interior of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible is sophisticated and modern. An 8.8-inch colour touchscreen display and Piano Black high-gloss surface are now standard and the audio control unit and function buttons for hazard warning lights and driver assistance systems are integrated more harmoniously into the circular control unit.

Chrome elements have been significantly reduced throughout the interior with the two outer air outlets framed by black panels. The internal air vents have been completely redesigned and are now embedded to be flush with the interior surface.

Sports leather steering wheel and digital cockpit as standard.
A newly-designed sports leather steering wheel with multifunction buttons will be part of the standard equipment of all model variants of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible. A new structure for the keypads optimises operation of the audio and telephone functions, voice control and driver assistance systems.

The digital display behind the steering wheel, already offered on the MINI John Cooper Works GP and MINI Electric, is now offered as standard on all new MINI 3-Door Hatch, MINI 5-Door Hatch and MINI Convertible models. The digital display in black panel design has a 5-inch diameter and shows key driving information, check-control messages and status displays of the driver assistance systems. In the MINI Electric, it also serves as a charging status indicator while connected to the power grid.

Choice of display colours and mood lighting: The new "Lounge" and "Sport” modes.
There is a choice of two colour schemes for the central instrument and digital cockpit displays, which can be selected in the control system menu. In "Lounge" mode, the content is displayed in a relaxing colour setting ranging between turquoise and petrol blue. If "Sport" mode is active, the screen backgrounds are red and anthracite.

In conjunction with the new Ambient Light option, the colour worlds of the displays can also be combined with the interior light control. There is a choice of six interior light colours for each of the two modes "Lounge" and "Sport". They can each be set using a toggle switch located in the upper area of the windscreen frame. Corresponding coloured light is then emitted from the laser-engraved LED ring of the central instrument, from the now indirectly illuminated undersides of the interior surfaces, along the contours of the door panels, at the driver's and passenger's door openers, from the base of the roof as well as in the front area of the centre console and in the foot wells. Ambient Light also illuminates the door handles and the entry areas on the driver and passenger sides.

Go-kart feeling redefined: Adaptive suspension optimising the balance between sportiness and comfort.
A new version of Adaptive Suspension, available for the first time on MINI, redefines the brand’s hallmark go-kart feeling. It achieves a noticeably optimised balance between sportiness and ride comfort through the use of continuous frequency-selective damping. An additional valve acting on the traction side takes over the task of smoothing out sudden pressure peaks within the damper. The damper force is adjusted within 50 to 100 milliseconds and depending on the driving situation and road conditions, the damping forces can be reduced by up to 50 percent.

An electric parking brake comes as standard on the MINI Electric and is also now available in the other model variants, in conjunction with an automatic transmission, the optional Driving Assistant and at least 17-inch light-alloy wheels.

Staying on course at all times: Lane departure warning and the new Active Cruise Control
The optional Driver Assistance Pack ensures maximum comfort and safety. The new lane departure warnings help the driver stay safely on their chosen course with the system registering markings at the edge of the lane and alerting the driver via steering wheel vibration if there is a risk of deviation. This pack also includes Active Cruise Control, which now also offers a Stop & Go function in conjunction with an automatic transmission. It automatically maintains the desired speed and the distance to vehicles ahead in four stages. The system uses data registered by the front camera, installed in the upper part of the windscreen frame, to adjust speed and distance according to the situation.

Classic, Sport and Exclusive get upgraded.
The MINI Classic, Sport & Exclusive trim packages have also been extended, offering customers a wider choice of exterior body colours, safety features and upholstery. Sport models now offer Intelligent Adaptive Suspension as standard, Piano Black Exterior, Chilli Red body colour, additional John Cooper Works badging and Dinamica Leather upholstery. Rear Park Distance Control is also included as standard.

Customers choosing the Exclusive trim, will now benefit from Enigmatic Black exterior colour, Anthracite Headlining, Rear Park Distance Control and Driving Modes. The MINI Yours Union Jack Soft-top roof on the MINI Convertible is standard.

A handful of individual options have been added to the line-up for the MINI Electric, allowing customers to further personalise their choice of Level 1, Level 2 or Level 3. For customers selecting Level 2, they can now add Roof Rails, Active Cruise Controller and Sun Protection Glass, as well as the new Piano Black Exterior. Those opting for Level 3 also have the option of adding Satellite Grey Leather upholstery.

Electric Collection
Alongside the Level 1, Level 2 and Level 3 models offered on the MINI Electric, an exclusive Electric Collection model is introduced, limited to just 300 customers in the UK. The Electric Collection is a fixed specification model and the only way to access new exterior paint choices on a MINI Electric. Based on the Level 3 model, it can be specified in either Island Blue or Rooftop Grey and comes with Multitone Roof, black mirror caps, Piano Black Exterior and 17-inch Electric Collection Spoke wheels, alongside model-exclusive exterior graphics.

In addition to the high standard specification of Level 3, the Electric Collection model includes unique door entry strips and steering wheel badging, Aluminium Interior trim and a zero-cost option to add a Panoramic Glass Sunroof.

New operating system with modern graphics display.
The operating system of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible is now more advanced than ever before thanks to a new graphics display and further developed options for selecting and controlling the vehicle functions, audio system, hands-free telephone system, navigation and apps. The screen display with symbols and text on new colour backgrounds has a modern look and menu items are now displayed as "live widgets" to be called up by swiping the touchscreen. Advanced connectivity features, audio and navigation features are available in optional packs, which have also been extended.

Navigation Pack offers customers a Navigation system, Apple Car Play and Real Time Track Information (RTTI) whilst Navigation Plus now also includes Head-up Display and Wireless Charging and Concierge Services. Comfort Pack now includes Comfort Access alongside Automatic Air-Con, Seat Heating, Storage Pack and Front Armrest.

Always connected to your MINI: The new MINI App.
The new MINI App offers an advanced user experience that is completely oriented towards a digital lifestyle, allowing drivers to contact their MINI at any time, in order to call up information on the car's status. Fuel levels or charge status can be seen quickly and you can send navigation destinations directly from your smartphone to the car.

Engines with MINI TwinPower Turbo Technology and Euro 6d emission standard.
Powerful and efficient petrol engines with three or four cylinders constitute the drive portfolio for the MINI 3-Door Hatch, the MINI 5-Door Hatch and the MINI Convertible. Their MINI TwinPower Turbo technology is made up of a turbocharging unit integrated into the exhaust manifold, direct petrol injection and variable valve timing. The 3-cylinder engines, each with a capacity of 1.5 litres, are available in two versions, with outputs ranging from 75 kW/102 hp to 100 kW/136 hp. The 2.0-litre 4-cylinder engine generates a maximum output of 131 kW/178 hp or 170 kW/231 hp in the two John Cooper Works models. Thanks to consistently optimised emission control technology, which includes a petrol engine particulate filter, all model variants comply with the Euro 6d emission standard.

The combustion engines of the MINI 3-Door Hatch, MINI 5-Door Hatch and MINI Convertible are combined with a 6-speed manual gearbox as standard.

Three drive units are available for both the MINI 3-Door Hatch and the MINI-5 Door Hatch:

MINI 3-Door Hatch One: 75 kW/102 hp, 0 – 62mph in 10.1 seconds (10.2 seconds), top speed: 121 mph (121 mph), fuel consumption: 5.0 - 4.9 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 115 – 111 g/km / (114 – 109 g/km).

MINI 3-Door Hatch Cooper: 100 kW/136 hp, 0 – 62mph in 7.9 seconds (7.8 seconds), top speed: 130 mph (130 mph), fuel consumption: 5.2 - 5.0 litres/100 km (5.0 - 4.8 litres/100 km),CO₂ emissions: 118 – 114 g/km / (114 – 109 g/km).

MINI 3-Door Hatch Cooper S: 131 kW/178 hp, 0 – 62 mph in 6.8 seconds (6.7 seconds), top speed: 146 mph (146mph), fuel consumption: 6.1 - 6.0 litres/100 km (5.3 - 5.2 litres/100 km), CO₂ emissions: 139 – 138 g/km / (120 – 119 g/km).

MINI 5-Door Hatch One: 75 kW/102 hp, 0 – 62mph in 10.3 seconds (10.5 seconds), top speed: 119mph (119mph), fuel consumption: 5.1 - 4.9 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 116 – 112 g/km / (115 – 110 g/km).

MINI 5-Door Hatch Cooper: 100 kW/136 hp, 0 – 62mph in 8.2 seconds (8.1 seconds), top speed: 129mph (129 mph), fuel consumption: 5.2 - 5.1 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 120 – 116 g/km / (115 – 110 g/km).

MINI 5-Door Hatch Cooper S: 131 kW/178 hp, 0 – 10 62mph in 6.9 seconds (6.8 seconds), top speed: 146 mph (146 mph), fuel consumption: 6.3 - 6.2 litres/100 km (5.4 - 5.4 litres/100 km), CO₂ emissions: 143 – 141 g/km / (124 – 123 g/km).

Three engines are available for the MINI Convertible:

MINI Cooper Convertible: 100 kW/136 hp, 0 – 62mph in 8.8 seconds (8.7 seconds), top speed: 129mph (129mph), fuel consumption: 5.4 - 5.2 litres/100 km (5.4 - 5.2 litres/100 km), CO₂ emissions: 123 – 119 g/km / (123 – 118 g/km).

MINI Convertible Cooper S: 131 kW/178 hp, 0 – 62mph in 7.2 seconds (7.1 seconds), top speed: 143mph (143mph), fuel consumption: 6.4 - 6.3 litres/100 km (5.6 - 5.5 litres/100 km), CO₂ emissions: 146 – 144 g/km / (127 - 126 g/km).

MINI Convertible John Cooper Works: 170 kW/231 hp, 0 – 62mph in 6.6 seconds (6.5 seconds), top speed: 150mph (150mph), fuel consumption: 7.3 - 7.0 litres/100 km (6.4 - 6.2 litres/100 km), CO₂ emissions: 166 – 161 g/km / (146 – 142 g/km).

With its 135 kW/184 hp electric motor, the MINI Electric provides emission-free driving fun. Power is transmitted via a single-stage automatic transmission. The high-voltage lithium-ion battery, located deep in the vehicle floor, has a gross energy content of 32.6 kWh, enabling a range of up to 145 miles as determined in the WLTP test cycle.

MINI Electric: 135 kW/184 hp, 0 – 62mph in 7.3 seconds, top speed: 93mph, energy consumption (weighted): 3.9-4.1 miles/kWh (15.9-15.2 kWh/100 km), CO₂ emissions: 0 g/km, range according to WLTP: up to 145 miles.

(Figures in brackets apply to vehicles with automatic transmission)

Retail pricing for the new models are as follows;

MODEL	Manual	Automatic
MINI 3-Door Hatch	From €22,455	From € 24,355
MINI 5-Door Hatch	From € 23,405	From € 25,505
MINI Convertible	From € 29,315	From € 31,305
MINI Electric	N/A	From €35,715 (€28,455 including SEAI and VRT rebate)
MINI Electric Collection	N/A	€ 46,175 (€38,242 including SEAI and VRT rebate)

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
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LinkedIn: https://www.linkedin.com/company/bmw-group/

MINI Press Office Contacts:

Aisling Brogan

Corporate Communications & Events Manager

Tel: +353 86 014 6474

Email: aisling.brogan@bmw.ie

Media website:

www.MINI.ie
www.facebook.com/MINI.Ireland/
www.youtube.com/MINI

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

1959 – 2019. SIXTY YEARS OF MINI.

Mon, 26 Aug 2019 00:01:00 +0200

1. More than an automobile.
The MINI Model Family Over the Years. 2

2. With traditional sporting spirit and British flair.
The MINI 60 Years Edition. 10

3. Motor sport meets lifestyle.
MINI and the success story in motor sport.12

4. MINI All the Way – Always Different.
Customised to Your Personal Taste. 17

5. Traditional Values and Modern Diversity.
Concept and Technology. 21

6. From the Original to the Original.
The MINI Design. 29

7. The Revolutionary with the Drawing Pad.
Sir Alec Issigonis, the Father of the Classic Mini. 36

8. Made in England – Then and Now.
MINI Production between Past and Future. 39

9. Individualists Unite!
MINI fans are networked worldwide. 42

10. The Car for All Classes, with the Qualities of a Star.
MINI as a Member of Society. 45

11. Small Car, Great Show.
MINI Marketing. 48

12. Inspiring Character.
MINI Lifestyle and Special Editions. 51

13. A Question of Style.
The MINI Lifestyle Collection. 54

1. More than an automobile.
The MINI model family over years.

The original in the premium segment of small cars has reached its 60th birthday – but it is even younger than ever. It was sixty years ago, to be precise on 26 August 1959, that British Motor Corporation (BMC) proudly revealed the result of their development activities in creating a new, revolutionary compact car. And indeed, the public right from the start were able to admire no less than two new models: The Morris Mini-Minor and the Austin Seven. This double premiere of two almost identical four-seaters was of course attributable at the time to the broad range of brands offered by BMC in the market, but it was also of very symbolic nature.

Lots of space inside with minimum dimensions outside, seats for four passengers, impeccable driving characteristics, superior fuel economy, and a very affordable price – precisely this was the brief the creator of the Mini, automotive engineer and designer Alec Issigonis, received from BMC’s Top Management. And the brilliant ideas he implemented in developing this two-door for a family of four had an impact quite sufficient for more than one single car, an impact therefore carried over successfully to other model variants.

Precisely this is why the Mini Van and Mini Estate also appeared on the market in the very first year of production of the classic Mini. And ever since the re-birth of the brand with the market launch of the MINI in 2001, the principle already applied successfully sixty years ago has once again proven its full value: a superior concept is always convincing in many different variants and renditions. Today, this still applies for the small cars MINI 3-door, MINI 5-door and MINI Convertible, for the MINI Clubman and the MINI Countryman in the premium compact segment, and soon for the all-electric powered MINI Cooper SE. They all show their individual strength and unique character, while right inside they are one and the same car in particular: a MINI.

Right from the start the very first sales brochures proudly presenting the Morris Mini-Minor highlighted the car’s clear and steadfast orientation to the future. But to what extent these prophecies would really come true, hardly anybody would have believed back then.

Today, sixty years later, we know that only very few car concepts have survived such a long time, and none of them has ever been converted into such a wide range of variants as the Mini.

One of the reasons for this outstanding success is that from the start the Mini met all the requirements of its time, while offering further qualities in the same process. Measuring just 3.05 metres or 120" in length and selling at a retail price of £ 496, the Mini was simply perfect for small parking spaces and low budgets. Through its driving qualities and the charming character of its proportions alone, the Mini was however also of great interest to the ambitious motorist seeking not only compact dimensions and superior economy, but also sporting performance particularly in bends as well as individual style on the road.

This blend of different qualities remains as popular today as ever before, with a concept likewise younger than ever. Hence, the current MINI is also more up-to-date and, at the same time, more fascinating and respected than any of its competitors, combining unparalleled efficiency, lasting value of the highest calibre, and incredibly agile handling in the modern mega-city with unrivalled sportiness and design full of expression and quite unmistakable.

Longer, stronger, more sophisticated, more versatile: the first variants of the classic Mini.

Introducing the classic Mini, Alec Issigonis, the creator of this unique car, clearly fulfilled his mission. The Morris Mini-Minor and the Austin Seven, differing solely through their radiator grille, wheel caps and body colour, were both powered by a four-cylinder engine fitted crosswise at the front and delivering maximum output of 34 hp from 848 cubic centimetres.

The performance of both models was identical, as was their luggage capacity of 195 litres or 6.83 cubic feet at the rear. Everybody was thrilled by the generous space available, the efficient but powerful engines, the good roadholding and the comfortable suspension this new compact car had to offer. But Issigonis was already looking far into the future – and he was not the only one.

As early as in 1960, BMC added a Mini Van to the classic Mini. Then, proceeding from this van structure with its closed side panels, BMC introduced an Estate version with glass windows all round as well as two rear doors, like the Van.

Like the saloons, this body variant was also marketed as the Morris Mini-Traveller and the Austin Seven Countryman with exactly the same technical features. And at the latest in 1961 the potential of the classic Mini really became clear once and for all, the year starting with the introduction of the smallest of all transporters, the Mini Pick-Up. Just half a year later two other Minis, this time at the noble end of the scale, saw the light of day: the Wolseley Hornet and the Riley Elf.

Now, therefore, two further BMC brands were able to benefit from the concept of the classic Mini, both models proudly bearing their own distinguished look through their majestic radiator grilles, an extended luggage compartment and swallow-tail wings at the rear. A very special variant destined more than any other to create the legend of the classic Mini made its appearance in the second half of the year: the Mini Cooper. John Cooper, the famous engineer and manufacturer of sports cars already a close friend of Alec Issigonis, had recognised the sporting potential of this new small car right from the start, when the first prototypes appeared on the track. So he received the go-ahead from BMC’s top managers to develop a small series of 1,000 units of the Mini Cooper featuring a modified power unit enlarged in size to 1.0 litres and offering maximum output of 55 hp.

The response to this car entering the market in September 1961 was quite simply euphoric, with only one further request from enthusiasts everywhere: even more power! So Issigonis and Cooper enlarged engine capacity to 1,071 cc, raising engine output to 70 hp.

This made the Mini Cooper S a truly exceptional performer not only on the road, with Finnish driver’s Rauno Aaltonen’s class win in the 1963 Monte Carlo Rally marking the starting point for a truly unparalleled series of outstanding success in motorsport. The highlight, of course, was three overall wins in the Monte Carlo Rally in 1964, 1965, and 1967.

Versatility at its best: from the Mini Moke to the Mini Clubman.

In August 1964 BMC presented yet another version of the classic Mini originally conceived for military use: the Mini Moke, a four-seater open all round and destined to remain in the price list for four years.

The “bodyshell” of this unique car was made up, for all practical purposes, of the floorpan with wide, box-shaped side-sills, together with the engine compartment and windscreen. To the event of rainfall, a folding soft top appropriately referred to as a “ragtop” at least tried to provide certain protection. Using the drivetrain and technical features of the “regular” Mini, the Mini Moke became a genuine success particularly in sun-drenched parts of the USA and in Australia. By 1967 the time had come for a thorough update of the classic Mini, the car receiving a more powerful engine offering 38 hp from a larger capacity of 998 cc.

Two years later the Mini Clubman joined the range as a slightly larger model with a somewhat different front end compared to the classic Mini. Indeed, this sister car was some 11 cm or 4.33" longer than the original, the Estate version replacing the Morris Mini-Traveller and the Austin Seven Countryman measuring exactly 3.4 metres or 133.9" in length, while width, height, and wheelbase remained unchanged. At the same time the Mini Cooper was taken out of production, being replaced by the top model in the Clubman range, the Mini 1275 GT developing 59 hp from its 1.3-litre power unit. A number of other details also changed in 1969, the front sliding windows so typical of the classic Mini since the beginning being replaced on all models by wind-down windows, the door hinges at the outside being moved to the inside, and a special “Mini” badge now standing out proudly on the engine compartment lid.

Never-ending classic Mini and the comeback of the Mini Cooper.

Numerous special versions of the classic Mini with all kinds of highlights – from sporting to trendy, from distinguished to fresh – entered the market as of mid-1970. Between 1980 and 1983 the model range was streamlined appropriately, with the Clubman, Estate and Van leaving production. The “only” car left over, therefore, was the classic Mini with its 1.0-litre power unit now delivering 40 hp. And customers, simply loving the car, remained faithful to this little performer for years to come, the five-millionth classic Mini coming off the production line at Plant Longbridge in 1986.

In 1990 fans the world over were delighted to celebrate the comeback of the Mini Cooper once again entering the model range. Now this special model was powered in all cases by a 1.3-litre, production of the 1.0-litre in the Mini ending in 1992 on account of growing requirements in terms of emission management. So from now on all models came with the 1,275-cc power unit and fuel injection.

Yet another new variant of the classic Mini made its appearance in 1991 as the last new model in the range. And this was indeed the only Mini to originate not in Britain, but in Germany: Like some tuners before him, a dedicated Mini dealer in the German region of Baden had cut the roof off the classic Mini, turning the car into an extremely attractive Convertible. And contrary to earlier attempts, the result was so good this time in its quality that Rover Group, now responsible for the classic Mini, decided to buy the construction tools and production equipment for the Mini Convertible, which from 1993 to 1996 accounted for sales of approximately 1,000 units.

Production of the classic Mini finally ceased once and for all in the year 2000. In the course of time more than 5.3 million units of the world’s most successful compact car had left the production plants in numerous different versions, among them some 600,000 cars built at Plant Oxford between 1959 and 1968. But even after 41 years, there was still a long way to go. For after a break of not quite one year, a new chapter in the history of this world-famous British brand opened up in 2001.

A new start in 2001 – starring the MINI Cooper right from the beginning.

Taking over Rover Group in early 1994, BMW also opened up new perspectives for the Mini brand. The first step was to present a concept version of the MINI Cooper at the 1997 Frankfurt Motor Show offering an outlook at the new interpretation of this unique small car from Great Britain. As a modern rendition of the Mini’s concept so rich in tradition, the new version for the first time combined the classic values of its predecessor with the demands made of a modern car set to enter the 21st century. The series production version of the MINI Cooper made its first official appearance in November 2000 at the Berlin Motor Show, the future-oriented interpretation of the original entering showrooms just a year later in the guise of the 85 kW/115 hp MINI Cooper and the 66 kW/90 hp MINI One. Featuring front-wheel drive, four-cylinder power units fitted crosswise at the front, short body overhangs and ample space for four, the new models successfully took up elementary features of the classic Mini. And while the exterior dimensions of the car were now larger, meeting modern requirements in terms of interior space, the design of the new model clearly retained the proportions so typical of the brand, as well as the unmistakable design icons at the front, the rear and at the side, thus boasting a clearly recognisable link between the MINI and its classical predecessors.

At the same time the MINI built in Oxford stood out clearly as the first premium car in the compact segment, achieving a status strongly reflected by a level of safety uniquely high for a car of this class as well as the uncompromising standard of quality so typical of BMW. The new MINI also set new standards through its surprisingly agile handling, immediately moving right up to the top in terms of driving pleasure. This meant that the new model followed in the footsteps of the classic Mini, but now with a lot more power and performance thanks to the most advanced and sophisticated drivetrain and suspension technology.

Ongoing success the world over – from 2004 also in the MINI Convertible.

Almost overnight, the new interpretation of this classic small car developed into a worldwide story of success continuing to this very day. The introduction of new engine variants, to mention such one significant highlight, served to offer additional momentum, the MINI Cooper S with its 120 kW/163 hp compressor engine entering the market as an exclusive driving machine in June 2002, the MINI One D just a year later setting new standards in terms of all-round economy and efficiency as the first diesel in the history of the brand.

The desire to drive a MINI in the open air, finally, also came true much faster than in the classic model, with the MINI Convertible making its debut in spring 2004. In the four years to follow, various versions of the convertible with its electrohydraulically operated soft roof were produced at the MINI Plant Oxford in the guise of the MINI Cooper S Convertible, the MINI Cooper Convertible, and the MINI One Convertible.

From the original to the original: the new edition of the MINI follows in 2006.

Showing tremendous success in the market, the MINI outperformed even the wildest expectations. Indeed, it quickly motivated the consistent continuation of this concept, taking up and fulfilling additional potentials as a new edition that continued many successful features and even made improvements to some areas.

Further enhanced in an evolutionary design process and thoroughly renewed in technical terms, this new MINI entered the market in November 2006. Following the motto “From the Original to the Original”, the design of the MINI already receiving the greatest praise everywhere was further refined in numerous details highlighting even more imperiously the sporting virtues of this compact and agile performer. So that now the looks of the car really conveyed a clear signal confirmed from the start by the driving experience.

New, even more powerful and, at the same time, far more efficient engines, together with the further enhanced suspension technology, served in this new generation to offer even greater driving pleasure so typical of MINI. Both the MINI Cooper S with its 128 kW/175 hp power unit and the 88 kW/120 hp MINI Cooper introduced from the start thrilled aficionados everywhere through their enhanced driving performance combined with significantly greater fuel economy and emission values.

Modern versatility: the MINI Clubman and the new MINI Convertible.

Almost exactly one year to the day after the launch of the new model generation, the MINI model range was further enhanced by an innovative new concept in autumn 2007. The MINI Clubman offered a reinterpretation of the traditional shooting-brake concept with a body 24 centimetres longer, a streamlined, extended roof contour and a hatchback. The wheelbase extended by eight centimetres successfully expanded legroom in the front of the car. The driver’s and passenger’s doors in the MINI Clubman were supplemented by an additional entry on the right-hand side of the car and the two wings of the Splitdoor at the rear opening to the side. The two-part rear door takes up an authentic detail from the car’s classic predecessors – the Morris Mini-Traveller and the Austin Mini Countryman – back in the 1960s.

An even more sporty design, optimised active and passive safety, a wider range of functions and the latest generation of power units extended the model range by a new edition of the MINI Convertible in 2009. The opening and closing of the car’s fabric roof was now operated by an electrohydraulic mechanism – even while on the move at speeds up to 30 km/h – all within the space of just 15 seconds. The single-part rollbar also facilitated incorporation of a large through-loading space between the luggage compartment and the passenger compartment.

Advance into the premium compact segment.

On the brand’s 50th anniversary, preparations for the advance into another vehicle class were already well on the way. And in 2010, the MINI Countryman was launched with the aim of enthusing additional target groups with the brand’s driving fun and individual style – not simply on all the world’s roads but also beyond conventional carriageways. The new model for the premium compact segment was the first MINI ever to have a length of more than four metres, five seats, four doors plus a tailgate and optional all-wheel drive. The commanding front end and imposing new headlamp contours of the MINI Countryman defined individual accents. Thanks to the hexagonal radiator grille, the short overhangs, the high shoulder line and powerful stature, this vehicle was nevertheless immediately identifiable as absolute MINI.

The reinterpretation of classic features and virtues was continued in 2013 with the MINI Paceman. Dynamically extended coupé lines, two doors and a large tailgate provided the car with an extravagant appearance. The MINI Paceman was also supplied with optional ALL4 all-wheel drive.

The latest model generation: MINI reinvents itself anew.

The beginning of 2014 heralded the latest generation change in the MINI model range. The current offering in the small-car premium segment comprised the MINI 3 Door, the MINI 5 Door also presented in 2014 and the MINI Convertible, the latest edition of which lined up at the beginning of 2016. The new model generation continued its global success story with another evolutionary development of advanced design, optimised functionality, further enhanced driving fun and a variety of innovations in the areas of control, driver assistance systems and connectivity. New three and four-cylinder engines with MINI TwinPower Turbo technology and an output range between 55 kW/75 hp and 141 kW/192 hp deliver a further optimised relation between driving fun and fuel consumption.

In the premium compact segment, the latest model generation of MINI also has two strong vehicle characters. The new edition of the MINI Clubman has mastered the leap into the higher car class with a definitively refined and mature vehicle concept. A significantly more spacious interior, four doors and five seats give the new MINI Clubman enhanced variability and allow it to meet aspirations beyond the urban traffic environment. The vehicle can also be optionally fitted with the ALL4 all-wheel power unit.

The new edition of the MINI Countryman is even more generous, more modern, more versatile and yet more sporty. The exterior length has increased by 20 centimetres compared with the predecessor model and its powerful proportions give the new allrounder a particularly independent profile. The latest generation of the ALL4 all-wheel drive can also be optionally fitted in the new MINI Countryman to provide offroad driving fun away from conventional roads. Like the MINI Clubman, a choice of six modern engines is also available for the MINI Countryman.

In addition, it paves the way for driving fun typical of the MINI brand with electric drive. The MINI Cooper S E Countryman ALL4 is the first model of the brand with a plug-in hybrid drive. A three-cylinder petrol engine drives the front wheels and an electric motor powers the rear wheels to yield intelligently managed interaction for highly efficient driving fun with optimised traction and drive stability.

For sustainable driving fun: electromobility in the style of MINI.

The future of the MINI feeling is virtually noiseless, local zero emission, but astonishingly powerful. Starting in 2020, the new MINI Cooper SE will give the segment of electric vehicles new momentum. The 135 kW/184 hp electric motor will combine sustainable mobility with characteristic driving fun, high-impact design and premium quality.

Once again, the British brand defines pioneering benchmarks for urban mobility with the new MINI Cooper SE. 60 years ago, the revolutionary design principle of the classic Mini created the foundation for maximum interior space on a minimal footprint. The modern reinterpretation for creative use of space and unsurpassed driving fun made the MINI the original in the premium segment of small cars when it was launched in 2001. The new MINI Cooper SE now paves the way to a sustainable and yet highly emotional driving experience in urban traffic as the first premium small car powered by an all-electric drive unit.

2. With traditional sporting spirit and british flair.
The MINI 60 years edition.

An original that constantly reinvents itself – firmly rooted in tradition yet always open to change: this is MINI, 60 years after the launch of the small British car that brought worldwide popularity to unique properties such as go-kart feeling and the creative use of space. To mark this round anniversary, the premium automobile manufacturer presents a design model that highlights both its British origins and the agile MINI character. With design and equipment features that are both high-quality and exclusive, the MINI 60 Years Edition expresses the brand's sporting spirit – something that is a constant presence even in everyday urban traffic. The special edition is supplied as a MINI 3 Door and MINI 5 Door, each with three engine variants.

Athletic talent is part and parcel of the MINI genes. Even before the launch of the classic Mini in the summer of 1959, it was clear that the design features of the new small car would benefit not just interior space but also the car's agile driving properties. Sports car designer John Cooper was an especially strong believer in the compact four-seater’s race track potential. In collaboration with Alec Issigonis, the creator of the classic Mini, he developed ideas for variants of the small car with a more powerful engine, thereby laying the foundations for an exceptional career on racing circuits and rally tracks, culminating in three outright victories at the Monte Carlo Rally in the 1960s.

With a paint finish in the classic colour of British racing cars, the MINI 60 Years Edition in particular evokes the brand’s sporty career, which it started at a very early stage and has maintained up until the recent past. The exterior paint finish in British Racing Green offers a particularly clear expression of the premium small car’s character and origins. The body finishes Midnight Black metallic, Moonwalk Grey metallic, Melting Silver metallic and MINI Yours Lapisluxury Blue non-metallic are also available as alternatives. The chosen body colour is combined with a paint finish in Pepper White or Black for the roof and exterior mirror caps. Bonnet stripes with a specific anniversary design and exclusive 17-inch light alloy wheels in the version 60 Years Spoke 2-tone round off the distinct look of the edition vehicles.

The design model's striking 60 Years logo appears not just on the left-hand bonnet stripe but also on the side scuttles of the turn indicators and on the door sill finishers at the driver and front passenger doors. Inside the car it can also be seen on the front headrests and the steering wheel. In addition, the exclusive design model has model-specific interior trim finishers. The anniversary design can also be seen in the LED logo projection which is visible when the driver's door is opened. The standard equipment of the edition vehicles includes a sports leather steering wheel along with sports seats in the leather finish MINI Yours Leather Lounge 60 Years and the exclusive colour Dark Maroon.

In conjunction with the equipment package 60 Years Trim, the edition vehicles also feature such items as LED headlights, LED fog lamps, white turn indicators and LED rear lights in Union Jack design, the lighting package for the interior and also the MINI Driving Modes and the MINI Excitement Package complete with ambient lighting. There is also an on¬board computer, automatic air conditioning, a rain sensor and a storage package on board.

Three petrol engines and two diesel engines with an output ranging from 75 kW/102 hp to 141 kW/192 hp provide the drive portfolio for the MINI 60 Years Edition. The range of anniversary models includes the MINI One 60 Years Edition 3 Door (combined fuel consumption: 5.4 – 5.0 l/100 km; combined CO₂ emissions: 123 – 114 g/km) the MINI Cooper 60 Years Edition 3 Door (combined fuel consumption: 5.3 – 5.0 l/100 km; combined CO₂ emissions: 122 – 115 g/km), and the MINI Cooper S 60 Years Edition 3 Door (combined fuel consumption: 6.4 – 6.1 l/100 km; combined CO₂ emissions: 147 – 139 g/km), and the MINI One 60 Years Edition 5 Door (combined fuel consumption: 5.4 – 5.0 l/100 km; combined CO₂ emissions: 124 – 115 g/km), the MINI Cooper 60 Years Edition 5 Door (combined fuel consumption: 5.4 – 5.1 l/100 km; combined CO₂ emissions: 122 – 115 g/km) and the MINI Cooper S 60 Years Edition 5 Door (combined fuel consumption: 6.5 – 6.2 l/100 km; combined CO₂ emissions: 149 – 141 g/km).

3. Motor sport meets Lifestyle.
MINI and the success story of motor sport.

It is in the car’s DNA and it was obviously there right from the start: the sporting talent of the classic Mini. When Alec Issigonis was requested by British Motor Corporation (BMC) in late 1956 to develop an economical but nevertheless fully-fledged small car with four seats, it quickly became clear that this new model would be truly innovative and, indeed, revolutionary in every respect. Front-wheel drive, extremely short body overhangs, a wide track, a low centre of gravity, optimum use of space and low weight were defined right from the start as elementary features of the new model.

Looking at the first drawings of the new car by his business partner and friend Alec Issigonis, sports car wizard John Cooper noticed yet another significant quality right from the beginning: He recognised that this ingenious concept for an economical compact car also provided the ideal starting point for a most promising sports model, setting out on the process of tuning the Mini even before the car had entered the market. This set the starting point for an unprecedented story of success in motorsport, closely connecting the name John Cooper with the sporting myth of the MINI to this very day. Outstanding victories in the Monte Carlo Rally are just as much part of this common history as the successful production cars proudly bearing the name Cooper.

Now integrated within the MINI organisation, John Cooper Works represents the epitome of supreme driving pleasure based on both well-founded know-how in motorsport and successful cooperation going back years and even decades. Apart from accessories for the drivetrain, suspension, streamlining, and design, the most athletic models in the product range each bear the brand logo symbolising extreme driving fun.

Racing pioneer John Cooper teaches Mini how to win.

Born in Surrey in 1923, John Cooper was one of the most outstanding celebrities in international motorsport – both as a driver and, even more so, as a constructor. Together with his father he established the Cooper Car Company in 1946, the two enthusiasts starting out with the construction of racing cars first for Formula 3, later also for Formula 1. Through their concept of a mid-engined sports car Charles and John Cooper set a truly revolutionary trend in the entire world of motorsport in 1955, Cooper racing cars winning both the Constructor’s and Driver’s titles in the World Formula 1 Championship in 1959 and 1960, for the first time in the history of motorsport with the engine mounted in the middle. And with this concept proving its success so convincingly, it is no surprise that soon all cars in Formula 1 came with a mid-mounted engine.

John Cooper and Alec Issigonis became close friends in the course of time after meeting and competing against one another at numerous races. There were also professional ties between the two enthusiasts, with the Cooper Car Company buying engines from BMC.

When it came to the Mini, however, the sporting ambitions of the two constructors were very different: Issigonis was looking above all at the right car for everyday motoring, Cooper was thrilled by the sporting potential of this small and nimble performer. So back in 1959, the very first year of the Mini, he sent his driver Roy Salvadori to Monza in the very first Mini Cooper, a special one-off model built specifically for this purpose. And indeed, this new sports car immediately proved its qualities on the way to Monza, Salvadori covering the distance more than an hour faster than his colleague Reg Parnell – who just happened to be driving an Aston Martin DB4.

Motivated by initial success in the 1960 Monte Carlo Rally, Cooper suggested building a GT model based on the Mini. And despite Issigonis’ rather sceptical opinion at least to begin with, George Harriman, the Chief Executive Officer of BMC, ultimately decided to build a small series of 1,000 Mini Coopers featuring a 55-hp power unit, that is 21 extra horsepower made possible by far-reaching modifications of the engine. The Mini Cooper’s top speed was approximately 130 km/h or 80 mph. The car’s transmission ratios were adjusted to the sporting potential of the engine and disc brakes on the front wheels ensured adequate stopping power.

Soon Issigonis was also thrilled by the results of these efforts. So joining forces with John Cooper, he quickly started working on the next engine upgrade, increasing engine bore to the ultimate limit on the Mini Cooper S: At 1,071 cc, engine capacity remained below the mark of 1,100 cc applicable in the particular class of motorsport seen as the target, with the engine revving up to impressive speeds. Maximum output was 70 hp at 6,200 rpm, maximum engine speed was 7,200 rpm. This version was again equipped with new brakes, braking power being boosted by a brake servo.

1964–1967: the golden years in the Monte Carlo Rally.

This set the basis for sensational success in motorsport, the Mini Cooper S hitting the headlines in Monte Carlo for the first time in 1962. With Finnish driver Rauno Aaltonen at the wheel, this small but highly nimble performer successfully left behind a whole pack of far more powerful Goliaths. But just three kilometres away from home, Aaltonen, leading the race at the time, misjudged a bend and finished the Rally with a rollover. Only a year later, however, Aaltonen made up for this misfortune, bringing home class victory in the Mini Cooper S and finishing third overall. But even more – and even better – was still to come: Entering the 1963/1964 rally winter, the Mini Cooper S was simply oozing power in comparison with its predecessor. So in a spectacular race, Paddy Hopkirk brought home first place overall in the Monte Carlo Rally, the small performer becoming a legend in motor sport virtually overnight. A year later Finnish racer Timo Mäkinen with his co-pilot Paul Easter repeated the same triumphant victory, reaching the finish line after thousands of kilometres as the only driver without one single penalty point – despite the worst weather imaginable. Indeed, only 35 out of 237 cars entered in the event were able to finish the Rally that year, among them no less than three Mini Cooper S.

The following year was the year of the hattrick, Timo Mäkinen, Rauno Aaltonen and Paddy Hopkirk scoring an absolutely incredible victory, finishing first, second, and third. But this was followed by bitter disappointment, the first three cars being disqualified because the rally commissioners came to the conclusion that the low beams on the Mini’s main headlights failed to comply in full with the homologation rules.

Even so, the public were completely thrilled by the three Mini drivers, despite this questionable decision, Hopkirk, Aaltonen and Mäkinen therefore entering the annals of the Monte Carlo Rally as the “Three Musketeers”. And indeed, just one year later Rauno Aaltonen received truly overwhelming applause and acknowledgement when bringing home the third overall victory of the Mini Cooper S in the Monte Carlo Rally. Especially because this time there were no complaints about his car.

Legendary racing careers started at the wheel of a Mini.

The Mini was however highly successful not only in rally racing, but also on road circuits, bringing home numerous wins in the 1960s. Indeed, through its long list of successes in motorsport, the Mini became the most outstanding racing car of the entire decade. A particularly interesting point is that many spectacular racing careers started at the wheel of a Mini, a certain racing driver from Austria called Nikolaus Andreas Lauda entering his first hill-climb race at the wheel of a classic Mini near the Austrian town of Linz in April 1968, and immediately finishing second. Only two weeks later Lauda again confirmed his talent when scoring his first racing victory in a career which would take him on to three Formula 1 World Championships. And just like Niki Lauda, Formula 1 Champions Graham Hill, Jackie Stewart, John Surtees, Jochen Rindt, and James Hunt all gained their first racing experience in a classic Mini.

Just like the car’s sporting career, sales of the Mini Cooper with its special configuration developed by John Cooper Showed an exceptional story of success from 1961–1971, the name “Cooper” becoming a synonym worldwide for passionate driving pleasure in the Mini. The fact that this tiny car had inspired the two-time Formula 1 World Champion to build outstanding sports cars was sufficient proof of the Mini and its qualities. And indeed, the unique driving experience inducing John Cooper right from the start to continue the development of the Mini all the way to perfection was equally thrilling back then for every fan of sporting automobiles.

The world’s toughest rally: MINI with four back-to-back victories in the Dakar Rally.

MINI has now become firmly established in international rally sport. Spectacular performances by the MINI John Cooper Works WRC developed on the basis of the MINI Countryman in selected rounds of the FIA World Rally Championship (WRC) enabled the brand to continue its success story in rally sport during 2011 and 2012. The MINI ALL4 Racing was designed specifically for marathon rallies and this took up a further particularly special sporting challenge. In 2012, MINI and motor-sport partner X-raid entered the Dakar Rally, the ultimate endurance test for drivers, vehicles and teams. The performance and reliability of the MINI ALL4 Racing resulted in back-to-back Dakar victories in the years 2012, 2013, 2014 and 2015. In 2016, MINI won the category of All-wheel Drive Vehicles in this rally.

MINI also demonstrated in the FIA Cross-Country Rally World Cup how one success leads to another. The first win in the World Cup 2012 was repeated in three successive years (2013 – 2015). In 2017, the new MINI John Cooper Works Rally participated for the first time in this competition and in the Dakar Rally. In 2018, it won a further title in the FIA Cross Country Rally World Cup.

John Cooper Works – the epitome for extreme driving pleasure in the MINI.

John Cooper Works guarantee outstanding performance not only on the race track, but also on the road. Even back in the 1970s, John Cooper Works Tuning Kits for production versions of the Mini were very popular and even back then the classic Mini equipped with such special features and components was able to show its most outstanding virtues both visually and in technical terms. The same applies to the tuning kits for the MINI Cooper S and the MINI Cooper successfully introduced after the re-launch of the brand and available in the market under the label of John Cooper Works. The current range of John Cooper Works accessories comprises lightweight alloy wheels, ventilated brake disks, integrated tailpipes and other retrofit products for the exterior and the interior in the appropriate selection for each model.

Furthermore, the performance-oriented character of the brand is embodied by four extremely sporty MINI models. The most important common feature of the elite athletes is the power-unit and chassis engineering derived from motor sport which is combined with the aerodynamically optimised body attributes. The extreme athletes in the small-car segment, the MINI John Cooper Works and the MINI John Cooper Works Convertible, are powered by a 170 kW/231 hp four-cylinder turbo engine. A 225 kW/306 hp four-cylinder turbo power unit delivers superb performance attributes in the latest versions of the MINI John Cooper Works Clubman and the MINI John Cooper Works Countryman.

In the anniversary year, another guarantee for extreme driving fun and unalloyed motor-sport passion is on the way to the starting line. In the summer of 2019, a prototype of the new MINI John Cooper Works GP completed intensive test drives on numerous race tracks throughout the world. This vehicle will also be powered by a four-cylinder engine packing in excess of 220 kW/300 hp. Its appearance with large air scoops, an independent design for the front and rear aprons and a striking roof spoiler gives an inkling of the outstanding high-performance characteristics. During test drives round the legendary North Loop of the Nürburgring, it actually completed the lap in less than eight minutes.

4. MINI all the way – always different.
Customize to your personal taste.

Driving a MINI is not just a matter of getting from A to B, but rather an expression of your own personal style. And indeed, the many options to customise the MINI give the enthusiast a wide range of opportunities in bringing out his – or her – personal taste and preferences. Offering a wider range of features and highlights and going into greater detail than any other manufacturer of small and compact cars, MINI gives the customer the freedom to bring out his or her individual style and choice on the car, an exceptionally wide range of exterior and interior colours, seat upholstery and trim variants setting the foundation for a personal configuration tailored to the driver.

A further point is that all the current MINI models are available with numerous highly attractive and sophisticated options straight from the plant, again enhancing both driving pleasure and motoring comfort. The range of Original MINI Accessories offers further highlights, comprising classic motorsport technology in John Cooper Works components, comfort-oriented features such as an iPod interface, features highly practical in everyday use such as a roof rack made of ultra-strong, eloxy-plated aluminium bars, or exceptional components such as additional headlights and extravagant roof trim.

From something special to a one-off masterpiece: customisation straight from the factory.

The unusually wide range of equipment and accessory features offered on the MINI reflects the strong awareness and critical perspective of the customer in choosing such a small premium car. Opting for a MINI, the customer from the start expresses his or her sense of special values. He identifies with a car concept which, more than any other, offers pure harmony of emotional values and up-to-date qualities. The characteristic design and the unmistakable style of the brand, unparalleled driving pleasure, premium quality and modern, very efficient drive technology form a symbiosis quite unique in this segment of the market. This exceptional position of the MINI comes out even more clearly whenever each specific model stands out from the crowd through its sophisticated and stylish features. Hence, a typical MINI is not just an exceptional vehicle, but in nearly all cases a genuine one-off masterpiece.

The wide range of options in customising the car is reflected right from the start in the production process. Every MINI is built specifically to the customer’s order at the MINI Plant in Oxford or at the production partner VDL Nedcar in Born, Netherlands. Every customer is able to put together his or her MINI precisely to his or her personal wishes. All production and logistic processes are highly flexible, catering for this wide range of variants right from the start.

Considering the numerous options and items of equipment and, as a result, the almost infinite range of variants conceivable, it is extremely unlikely that two absolutely identical MINIs will leave the plant within one and the same year of production. Customisation of the classic Mini: special models for VIP customers, more power straight from the factory for all drivers.

In the days of the classic Mini, only particularly prominent or affluent customers had the option to choose similar customisation features of this calibre straight from the plant. Clearly, this small but revolutionary performer right from the start arose the fantasy of particularly trendy aficionados, actors, fashion designers, musicians and even members of the Royal Family regularly expressing their demand for customised versions of the Mini. Special paintwork and particularly sophisticated equipment features came right at the top of their list, British actor Peter Sellers, for example, placing several orders for particularly extravagant special versions of the Mini in the 1970s. And in 1988 a member of the Brunei Royal Family also asked for a Mini in Flower Power design tailored to his individual wishes and of course appropriately tuned.

In the first year of the classic Mini customers already had the choice of the Austin Seven and the Morris Mini-Minor, which however only differed in terms of their radiator grilles, their body colour and wheel caps. The Riley Elf and the Wolseley Hornet then made their appearance just two years later in 1961 as particularly stylish versions of this new compact car with minor modifications on the outside and upgraded, distinguished features inside. Plush carpets and a genuine wooden dashboard exuded a genuine feeling of luxury.

Further body versions joined the family a bit later, ranging from the Van to the Pick-Up.

The common wish for extra power was also fulfilled quickly, above all through the initiative of sports car constructor John Cooper who had already worked together closely with Alec Issigonis, the creator of the Mini, during the initial development process. The first Mini Cooper delivering 55 instead of 34 hp made its appearance in 1961, with the 70-hp Mini Cooper S entering the market another two years later. The Mini with automatic transmission likewise appeared at a relatively early point in 1965, taking on a leading role in terms of motoring comfort – especially as up to that time only cars higher up in the market, that is in completely different segments, had offered the option of an automatic transmission.

Very sporting, young and trendy, or unusually distinguished – in the mid-70s fans of the Mini had the opportunity for the first time to highlight particular characteristics of the classic Mini through carefully configured edition models. The first of these special models was the progressively designed Mini Limited Edition 1000 in 1976, with further variants taking up the trend to growing customisation time and again. In many cases these special cars were named after well-known parts of London or famous streets, such as Piccadilly, Chelsea, Knightsbridge or Park Lane.

In 1982 the Mini Mayfair conquered the streets for the first time as a particularly exclusive, top-end model. And following the re-launch of the brand in 2001, special versions of this small but dynamic performer attracted great attention time and again, the MINI Seven bringing back a traditional model designation well-known from the original Mini, the MINI Checkmate highlighting above all the sporting characteristics of this agile athlete.

Paintwork, roof trim, interior materials: typical MINI style with maximum diversity.

The sheer diversity of the current model range as well as a wide choice of options in combining standard and special features in the current MINI generation provide a degree of customisation setting the benchmark even today in the modern world of motoring. Apart from the different engine variants, the wide choice of body paintwork colours, roof trim and soft top options, wheels and seat upholstery, interior materials and trim elements offer even the most discerning customer everything he or she desires to turn the relevant car into his or her very personal one-off masterpiece. The specific equipment packages for each model permit personal individualisation. They incorporate selective facets inherent in the character of each model so that they are particularly clearly highlighted on the exterior of the vehicle and in the interior – for example sporting prowess, elegance or robustness. Additional features include stripes for the engine bonnet and mirror caps in different colours and patterns, the options of Chrome Line and Piano Black for the exterior and a lighting package, a roof liner coloured in anthracite and the Chrome Line for the interior.

The accessories range also includes a choice of additional exterior mirror caps, side direction indicator surrounds, wheel-valve caps and door handles in different designs, a tank cap in chrome, sport stripes, bonnet stripes and special MINI stickers for affixing to the doors. And last but not least, the line-up of individual light-alloy wheels rims available for specific models is once again expanded by a number of options included in the range of accessories.

The performance components from John Cooper Works are perfectly tailored to the characteristics and style of MINI. The parts are available as accessories and they proudly reveal the long track record of experience and glorious tradition of both brands in motor sport. The highlights include John Cooper Works light-alloy wheels, ventilated brake discs, bumper trims, spoiler attachments, integrated tailpipes, exterior mirror caps and side scuttles. Matching decor trims, hand-brake lever, sports gearshift lever, interior mirror caps and foot mats create an even more sporting ambience in the interior.

Individualisation at the highest level: MINI Yours.

The options from the MINI Yours range pave the way for the most exclusive route to selective individualisation. High-quality materials, stylish design and precise processing to the very highest standards characterise these factory-supplied items of special equipment for the exterior and interior of current MINI models. They are unique individual options and are available in equipment packages put together specifically for each model.

The items of special equipment from MINI Yours are especially ideal for defining clear accents expressing exclusivity and stylish image when creating an individual vehicle design. All the packages reflect the British origin and the premium character of the brand. The outstanding level of material selection and the quality of craftsmanship meld together to create design infused with a sense of heritage and creativity, forging highlights in the appearance of the vehicle. The MINI Yours emblem defines yet another additional inimitable accent. The production of MINI Yours options is carried out in special production processes inspired by classic artisan craftsmanship.

The current MINI Yours range for individualising the exterior comprises exceptionally sophisticated paintwork options and impactful, athletic, elegant light-alloy wheel rims in a model-specific selection. The MINI Convertible also features a MINI Yours roof with a woven Union Jack. Personal style and a connoisseur’s sense of superlative quality are achieved with the MINI Yours packages for the interior. The MINI Yours Leather Lounge sport seats are upholstered and handcrafted in luxury smooth leather. Perforation technology integrates the classic Union Jack motif in the headrests. The MINI Yours Interior Styles are tailored to match specific models and comprise backlit surfaces, with light spots varying the colour to suit the ambient light conditions. Visible and tangible exclusivity also characterise the MINI Yours sports leather steering wheel finished in luxury soft nappa leather, the anthracite seams and spokes in high-gloss Piano Black.

MINI Yours Customised: From original to personalised custom special.

The MINI Yours Customised range gives customers the opportunity to style selected retrofit products with a design they have selected themselves and transform their own vehicle into a personalised customer special. The innovative package has been supplied for numerous MINI models in Europe and other major markets since 2018. The product range of MINI Yours Customised comprises the familiar side scuttles for the side indicators, decor trims for the interior on the passenger side, LED entry sills and LED door projectors.

The retrofit parts supplied in the product range of MINI Yours Customised can be selected, styled and ordered by customers in an Online Shop dedicated to the new range. The individualised products are subsequently manufactured using innovative production procedures such as various 3D printing processes and laser inscription. The advanced production processes permit precise implementation of customers’ wishes. The individually styled products are supplied within a few weeks. They are designed so they can then be integrated in the vehicle by customers themselves or by participating MINI service partners.

5. Traditional values and modern diversity.
Concept and technology.

The economical compact car has a great future! Precisely this was the fundamental idea and philosophy in developing the classic Mini. The objective was to combine compact exterior dimensions and generous spaciousness within the interior, comfortable and sporting driving behaviour as well as fuel-efficient power units likewise characterising the new extra-small model from British Motor Corporation (BMC). It was the Suez Crisis in 1956 leading to severe cut-backs in oil supply that prompted BMC to assign automotive engineer and constructor Alec Issigonis with this challenging task. Today, on the other hand, the quest for efficiency has become a general need in public life, this compact car from Great Britain again offering the most convincing answer to this challenge. 60 years ago, the revolutionary design principle of the classic Mini created the foundation for maximum interior space on a minimal footprint. The modern reinterpretation for creative use of space and unsurpassed driving fun made the MINI the original in the premium segment of small cars when it was launched in 2001. Today, the MINI brand is the epitome of scintillating driving in the urban traffic environment and beyond. In future, the brand will combine electromobility and a unique emotional experience with the new MINI Cooper SE. It is based on the MINI 3 Door and combines local zero-emission driving with premium quality and striking design.

The classic Mini: an ingenious concept for efficient use of space, outstanding safety on the road, and supreme economy.

Engineering qualities of the highest calibre already served on the classic Mini to provide truly outstanding and technically superior solutions. The first point is that Alec Issigonis opted for a front-wheel-drive concept with the engine fitted crosswise at the front. This principle, now well-established as the standard solution for compact cars, was admittedly not completely new at the time, but had never before been used so consistently to promote driving behaviour and the efficient use of space as it was in the classic Mini. The specific arrangement of the ten-inch wheels right at the corners of the car likewise served to promote both driving behaviour and the efficient use of space. Wheelbase measured 2.03 metres or 79.9", overall length was 3.05 metres or 120.0", width measured 1.41 metres or 55.5", and the height of the classic Mini was 1.35 metres or 53.1". And the most important point was that 80 per cent of the space occupied by the car – its “footprint” on the road, as it were – was just for the passengers and their luggage.

The body-in-white of the classic Mini weighed a mere 140 kg or 309 lb. But at the same time the bodyshell offered a standard of torsional stiffness quite exceptional back then – stiffness ensured by the two sills extending from front to rear, a lightweight tunnel in the middle of the car taking up the exhaust system, and the wheel arches.

Extending crosswise from left to right, the robust bulkhead between the engine compartment and the passenger cell, a strong crossbar beneath the front seats, and the rear bulkhead leading to the luggage compartment all contributed to this torsional stiffness. With this kind of stability and stiffness built in from the start, Alec Issigonis and his team of engineers were able to give the classic Mini slender roof pillars and large windows around the passenger cell, helping to enhance both all-round visibility and the feeling of space. The decision which engine to use in this new small car was no problem, with BMC opting for an updated version of the Series A power unit already featured in the legendary Morris Minor.

This four-cylinder came with a crankshaft running in three bearings, overhead valves operated via tappets and a camshaft at the bottom running on the same side as the intake and exhaust ducts. The fuel/air mixture was supplied by semi-downdraught carburettors, with an electric fuel supply pump being fitted right from the start. Issigonis and his team therefore reduced engine capacity to 848 cc and cut back engine output to 34 hp at 5,500 rpm. Indeed, this kind of engine speed alone was quite unusual at the time, with only thoroughbred sports cars achieving continuous engine speed of this standard back in the late ‘50s. Yet a further innovation was the arrangement of the four-speed manual gearbox beneath the engine and directly between the wheels, giving the engine and transmission a shared oil circuit. This left enough space beneath the bonnet for the radiator at the side as well as the steering and ancillary units.

The birth of that go-kart experience.

Issigonis and his team also took a new approach in the transmission of power, that is on the drivetrain. Since the propeller shafts used up to that time tended to deflect out of line under major steering lock, Issigonis decided to use homokinetic joints for the first time in an automobile. These joints were made up of a ball bearing surrounded by three cages, two of which were connected, respectively, with the incoming and outgoing drive shafts. This, in turn, allowed a sufficient steering angle without distortion or undue articulation, significantly reducing the effect of drive forces on the steering. And this, in turn, set the foundation for the go-kart feeling of the legendary Mini to this very day.

To reduce the forces acting on the light and compact monocoque steel bodyshell, the engineers mounted the entire drivetrain, steering and suspension on a subframe. The independent wheels at the rear were also mounted on a subframe, giving the classic Mini absolutely excellent directional stability. The other components on the suspension likewise came with a wide range of technical highlights, Issigonis replacing the usual coil, torsion or leaf springs by rubber suspension. To be specific, this was a structure made up of two cones with a layer of rubber in between. The upper cone was bolted firmly to a subframe, the lower rested on the wheel mount. With rubber becoming increasingly hard under increasing pressure, this gave the classic Mini a progressive suspension set-up. Indeed, the properties of this spring system were so good that small telescopic dampers proved to be quite sufficient. And to give the dampers a smooth and fine response, they were fastened outside on upper wishbones at the front and longitudinal control arms at the rear.

Extra comfort: Hydrolastic suspension and automatic transmission.

In 1964 Issigonis placed the emphasis on greater comfort and motoring refinement, introducing an early type of self-levelling on the Mini. To be specific, this was the new Hydrolastic suspension carried over from BMC’s larger saloons and modified for the small car segment. This unique suspension came with cylinders roughly the size of a one-litre oil can on each wheel comprising the springs and dampers and using a frost-resistant water emulsion as the damper fluid. On the Hydrolastic system the hydraulic chambers on the front and rear wheel dampers were connected to one another by pressure hoses on each side of the car. So whenever the front wheel ran over a bump on the road, some of the hydraulic fluid was pressed into the “partner” chamber on the rear axle, lifting up the body slightly also at the rear (and, of course, also in the opposite direction).

While this innovative system provided the basic configuration for consistent self-levelling of the car’s body, it never became a lasting success and was taken out of production after seven years. Issigonis and his team followed the example of larger cars in upmarket segments also in other areas, seeking quite often to achieve an even higher standard in the Mini. A good example is the automatic transmission introduced as an option in 1965 and making the classic Mini one of only very few small cars available at the time with such a “luxury”. An even more significant factor was that the automatic transmission taking up hardly any more space than a conventional manual gearbox came with four forward gears, while most luxury cars at the time had only three gears.

Sales of the classic Mini exceeded the figure of one million units just six years after the car had made its debut. By this time the range comprised not only the two original models, the Morris Mini-Minor and the Austin Seven, but also a Mini Van, a Mini Pick-Up as well as the Morris Mini-Traveller and Austin Seven Countryman estate models serving consistently to offer even more space inside the car: While the Traveller and Countryman were only 25 centimetres or not quite 10" longer than their respective counterparts, they were unusually versatile transporters thanks to their wheelbase extended by 10 centimetres or 3.9" and their twin doors at the rear.

Small engine, significant potential for further development.

John Cooper, the sports car constructor who recognised the great potential of this revolutionary small car very early on, is the man we must thank for giving the engine of the Mini originally cut back intentionally to 34 hp a lot more power just two years after the car made its debut. Engine capacity of the GT model built in a small series at Cooper’s initiative was increased to 997 cc, with stroke up from 68.3 to 81.3 millimetres (2.69–3.20") and bore down from 62.9 to 62.4 millimetres (2.48–2.46"). The compression ratio was raised from 8.3 to 9.0, further features being the larger intake valves and dual carburettors.

The exhaust opening was likewise enlarged and the crankcase reinforced to take up the extra power of the engine.

Cooper also changed the transmission ratio of the individual gears in order to give the car a higher speed in each gear, the first Mini Cooper with its 55 hp power unit now reaching a top speed of 136 km/h or 84 mph as opposed to the “regular” 120 km/h or 75 mph. And being a conscientious man, Cooper also upgraded the car’s brakes, fitting seven-inch Lockheed disc brakes on the front wheels.

The Mini Cooper S introduced in 1963 soon proved that even with these modifications the four-cylinder had not yet reached its limit. This time engine capacity was increased to 1,071 cc, providing maximum output of 70 hp. Naturally, this extra power also meant higher speed, in this case with an increase to 160 km/h or 99 mph, which is why Cooper once again upgraded the brakes, increasing disc diameter to 7.5" and boosting the brake power of the Mini Cooper S by means of a brake servo.

The series version of the classic Mini was also upgraded for more power in 1967, an increase in capacity to 998 cc giving the engine an appropriate boost in maximum torque from 44 to 52 newton-metres (32–38 lb-ft) and an increase in maximum output by 4 hp to 38 horsepower. This version of the four-cylinder was introduced from the start on the sister model of the classic Mini launched in 1969, the new Clubman, as the car was called, being 11 cm or 4.3" longer and the Estate version measuring exactly 3.40 metres or 133.9" in length. Width, height and wheelbase, on the other hand, were exactly the same as on the classic Mini.

A further new model introduced at the time as the successor to the Mini Cooper was the Mini 1275 GT, the top model in the Clubman series powered by a 59-hp 1.3-litre four-cylinder. This engine was later also featured in the classic Mini and was soon upgraded to an even more significant 63 hp. The 1.0-litre nevertheless remained in the range until 1992, after which all models were equipped with the 1.3-litre fuel injection engine already featured since October 1991 in the Mini Cooper and as of August 1994 also in the Mini, above all due to growing requirements in emission management.

Making a new start with traditional values.

Considered simply on paper, the MINI Cooper and the MINI One bringing back the famous brand in 2001 had hardly any substantial features in common with the classic Mini. Much stricter safety standards, significantly greater demands in terms of motoring comfort, and brand-new technical potentials allowed and required solutions Alec Issigonis and his team would not even have dreamt of in their days.

The MINI and its forefather nevertheless share some fundamental highlights and features clearly borne out from the start in the new model and expressed by the car’s characteristic design. A further point is that the MINI was developed from the start as a revolutionary new small car. And like the classic Mini, the new model once again featured innovations in technology giving the MINI its unique qualities.

Re-interpretation of traditional values likewise gave the MINI its unmistakable character right from the start, building its status as a youthful car transcending all social classes and highly desirable the world over. The classic Mini in its day made a significant contribution in introducing the principle of front-wheel drive and the power unit fitted crosswise at the front, making this the standard solution for particularly compact cars. The MINI, in turn, likewise came with short body overhangs, a long wheelbase, the one-wheel-at-each-corner stance and a low centre of gravity as ideal ingredients for extremely agile handling. Once again, therefore, the MINI re-defined the standard of optimum efficiency in the use of space and maximum driving pleasure in such a small car.

The quantum leap into a new era of technology.

Implementing this concept, it was obviously essential to use the most advanced and sophisticated technology. And clearly, four-cylinder power units displacing 1.6 litres, with 16 valves and an aluminium cylinder head were exactly the right successors to the Series A engines originally featured in the classic Mini.

Where 34 hp was still sufficient in 1959, the right kind of power was now 66 kW/90 hp in the MINI One and 85 kW/115 hp in the MINI Cooper. And while the classic Mini with its homokinetic joints for conveying power to the wheels and rubber springs set new standards in suspension technology at its time, the MINI with its McPherson front axle featuring axle shafts equal in length and the multi-arm rear axle likewise absolutely unique in this segment also introduced a new benchmark.

Disc brakes on all four wheels, the anti-lock brake system including CBC Cornering Brake Control and EBD Electronic Brake Force Distribution featured as standard also marked this quantum leap into a new era. As an option the MINI was also available from the start with ASC+T Traction Control and DSC Dynamic Stability Control.

The MINI also took on the top position in its segment right from the beginning in terms of passive safety. Indeed, with its extremely stable passenger cell, frontal and side airbags as well as optional head airbags at the side, the level of safety provided was absolutely outstanding. And last but not least, the Tyre Defect Indicator likewise featured as standard was an innovation never seen before in
a small and compact car. As an alternative to its five-speed manual gearbox, the MINI was available with infinite CVT automatic transmission incorporating a Steptronic function. Using a steel drive belt running on dual-conical pulleys, this transmission fed engine power through continuously variable transmission ratios to the front wheels, while retaining six firm transmission ratios in the Steptronic mode.

A joint control unit for the engine and transmissions served both in the automatic and the Steptronic mode to give the driver the ideal transmission ratio under all conditions. As an option there were also Steptronic switches on the steering wheel enabling the driver to shift gears manually without taking his hands off the steering wheel.

It did not take MINI long – to be precise only until January 2002 – to move up to an even higher level of driving pleasure, the most powerful model in the range ensuring fascinating performance even faster than with the classic Mini and far superior to its 70-hp forerunner.

This new high-performance model was the MINI Cooper S powered by a 120 kW/163 hp four-cylinder compressor engine and featuring both a sports suspension and a six-speed manual gearbox as standard. The first-ever MINI powered by a diesel engine saw the light of day just one year later, the MINI One D providing the most advanced rendition of the highly efficient four-seater philosophy which originally led to the development of the classic Mini: Displacing 1.4 litres out of four cylinders, this all-aluminium power unit featuring common rail fuel injection and an exhaust gas turbocharger offered an ample
55 kW/75 hp.

The new edition of the MINI: From the original to the original.

The modern qualities of the world’s first premium small car were emphasised even more emphatically when the new edition of the MINI was launched in November 2006. Under the motto “From the original to the original”, numerous details shaping the visual appearance of the MINI were refined. The sporting virtues of the compact king of curves were a particular focus with even more intense highlighting. At the same time, protection for the occupants was further optimised.

New, even more powerful and, at the same time, far more efficient engines together with the further enhanced suspension technology, served to redefine driving fun so typical of MINI. The MINI Cooper S with its 124 kW/175 hp power unit and the 88 kW/120 hp MINI Cooper models available at market launch from the start thrilled aficionados everywhere through their enhanced driving performance combined with significantly greater fuel economy and emission values. Both engines had a capacity of 1.6 litres, and a twin-scroll turbocharger and direct petrol injection were responsible for delivering the high output of the MINI Cooper S. The power unit of the MINI Cooper was fitted with fully variable valve control. Later on, this was also installed in the 1.4 litre engine generating 70 kW/95 hp mounted in the MINI One. Turbocharging and common rail direct injection generated outstanding efficiency in the diesel engines. The MINI Cooper D powered by 82 kW/112 hp was followed in rapid succession by the MINI One D generating 66 kW/90 hp and the MINI Cooper SD with 105 kW/143 hp. Finally, the MINI One powered by a 55 kW/75 hp engine was added to the range as an entry-level model. The mantle of elite athlete was taken on for the first time by the MINI John Cooper Works with a turbo engine packing 155 kW/211 hp and specific suspension technology.

In an appropriate combination on each model, the technologies offered as standard included Brake Energy Recovery, Auto Start/Stop, a gearshift point indicator, Electric Power Steering, a volume-flow-controlled oil pump, as well as on-demand coolant pump. All variants of the MINI now come as standard with a six-speed manual gearbox, with optional six-speed automatic transmission enabling the driver to shift gears manually via paddles on the steering wheel.

The large choice in the engine portfolio was soon augmented by exceptional diversity in the MINI model range. Almost exactly one year to the day after the launch of the new model generation, the range was expanded by the MINI Clubman with a wheelbase extended by eight centimetres and a two-part rear door. In 2009, a new generation of the MINI Convertible came along. And as if this wasn’t enough, both the two-seaters MINI Coupé and MINI Roadster enabled the athletic prowess typical of the brand and open-top pleasure to be experienced in a particularly purist way from 2011 onwards. In parallel, the MINI Countryman presented in 2010 and the MINI Paceman available from 2013 conquered the premium compact segment. The ALL4 all-wheel drive developed specially for MINI was installed in these two models for the first time. The system is based on an electromagnetic centre differential and this enabled the power to be variably distributed between the front and rear axles.

The latest generation: Even more driving fun, efficiency and premium quality.

In 2014, the current generation of the MINI lined up at the start with a renewed evolutionary and advanced design, new drive technology and a large number of innovative equipment features. Engines with MINI TwinPower turbo technology and also a newly developed gearbox have since then increased the sprint capability of the MINI while at the same time resulting in reduced fuel consumption. Depending on the engine, the standard 6-speed gearbox can be replaced by a 7-speed Steptronic gearbox with twin clutch or an 8-speed Steptronic gearbox. An additional enhancement to efficiency is provided by the optimised weight and the improved aerodynamic characteristics. The option of an adaptive suspension is available for the first time. MINI Driving Modes is a choice available for the first time in the new MINI. Adaptive suspension influences the characteristic curves for the accelerator pedal and steering characteristics as well as the shifting characteristics of the automatic transmission and the damper tuning. The new operating concept comprises an instrument cluster on the steering column and optionally a MINI head-up display. The collision and pedestrian warning with city braking function, the driving assistant and parking assistant, and the reversing camera significantly expand the choice of driver assistance systems. Once again, the MINI also takes a leading role among competitors in the area of networking technology and digital services.

Already in the subsequent year, the model range was again expanded by a completely new body version for the MINI. For the first time, the British brand has a five-door version in the segment of small cars. With its wheelbase extended by 72 millimetres, the MINI 5 Door offers passengers in the front significantly more legroom alongside comfortable entry and exit. Since 2016, the range in the small-car segment has been completed by the new MINI Convertible.

The open-top four-seater is now equipped with an all-electric opening and closing mechanism for the fabric roof. An extremely athletic model version was also developed for the classic bodywork variant of the MINI 3 Door and for the MINI Convertible. The MINI John Cooper Works and the MINI John Cooper Works Convertible are each powered by a new, 170 kW/231 hp turbo engine.

The new MINI generation is represented by two models in the premium compact segment. A choice of three petrol and three diesel engines is supplied for the new MINI Countryman. The advanced ALL4 all-wheel drive system is also available as an option. Series equipment includes power transmission to all four wheels in the elite athletes MINI John Cooper Works Clubman and MINI John Cooper Works Countryman, which are powered by a 225 kW/306 hp turbo engine in the latest version. Furthermore, the MINI Cooper S E Countryman ALL4 (combined fuel consumption: 2.1 – 1.9 l/100 km; combined electricity consumption: 13.9 – 13.5 kWh/100 km; combined CO₂ emissions: 47 – 43 g/km) paves the way for zero-emission driving fun. The first plug-in hybrid model from MINI is powered by a three-cylinder petrol engine and an electric engine which together generate a combined system output of 165 kW/224 hp.

Electromobility in the MINI style: The new MINI Cooper SE.

The MINI brand has now been the epitome of scintillating mobility in the urban traffic environment for the past 60 years. In future, the brand will incorporate local zero-emission driving in urban traffic with a unique emotional experience. The new MINI Cooper SE (combined power consumption: 0.0 l/100 km; combined electricity consumption: 16.8 – 14.8 kWh/100 km; combined CO₂ emissions: 0 g/km) will be manufactured in series production at the British plant in Oxford from November 2019. This is the brand’s first all-electric powered model and it is a genuine MINI through and through. The vehicle concept is based on the MINI 3 Door. The dimensions, design, available space and interior ambience of the new MINI Cooper SE are clearly derived from the conventionally powered vehicle. The expansion of the model range by an all-electric version was already reflected in the development of this vehicle.

Instead of a petrol or diesel engine, an electric motor is mounted under the bonnet of the new MINI Cooper SE. The spontaneous power development of the 135 kW/184 hp electric motor, the front-wheel drive typical of the brand and innovative Dynamic Stability Control with actuator-related wheel-slip limitation assist the new MINI Cooper SE in achieving the unmistakeable agility known as the go-kart feeling that is perceived here as a particularly intense experience. The motor’s model-specific lithium-ion battery permits a range of 235 to 270 kilometres. The high-voltage battery is configured low in the vehicle floor so that there are no restrictions on the volume of the baggage compartment compared with a conventionally powered MINI 3 Door.

6. From the Original to the Original.
The MINI Design.

Innovativ, Innovative, unmistakable, stylish – and inspiring time and again. Just like the classic Mini, the MINI stands for unique design providing brand-new answers to the challenges of its time. Creating the classic Mini, constructor Alec Issigonis and his team had succeeded in re-defining the entire philosophy of the small and compact car in 1959. Developing the MINI, his successors, as it were, re-interpreted the concept of maximum interior space on minimum road surface in modern, up-to-date style.

The result, created almost four decades apart, was two cars of supreme character proudly presenting their unique qualities in a truly unmistakable manner. Both back then and today, thrilling driving characteristics and irresistible design create one complete unit as the sign of distinction of an entire brand. The starting point for the design of the classic Mini was a vision following clear targets: smaller than all models produced so far by British Motor Corporation, the new car was still to provide sufficient space for four occupants and their luggage. Clearly, therefore, Issigonis focused on economy of space as the fundamental consideration in the development process.

At the same time, he wished to offer an innovative answer to the small and compact cars already available on the market in Europe, following his principle that a good designer should never ever copy the competition.

A clear vision and the right concept: the foundation for the classic Mini.

To provide as much space as possible for the occupants on the car’s very small footprint, even the technical features and components of the classic Mini had to be moved together. The ideal concept making this possible from the start was of course the engine fitted at the front in conjunction with front-wheel drive. But that alone was not enough for Issigonis. For while there was enough space for a four-cylinder power unit beneath the short bonnet, this was only because Issigonis fitted the engine crosswise and placed the gearbox beneath the drive unit. Certainly, an innovative interpretation of the “form follows function” principle is still one of the decisive factors in the design of the MINI to this very day.

Issigonis set forth all these plans and configurations not in long documents and studies, but rather in a host of drawings and personal sketches. Indeed, he had already succeeded in compensating for his rather limited ambition for mathematics at school and university through his excellent drawings. And now these drawings became the characteristic trademark of this ingenious engineer and constructor.

With just a few strokes of his pencil he was able to create visions, illustrate solutions for complicated technical problems, and therefore develop greater power of conviction than even the most moving speaker in a detailed technical lecture. Issigonis’ almost contagious euphoria was also expressed by the fact that he often did his drawing on paper table-cloths or menu cards, because his notepad was already full.

One of the legends circulating around the classic Mini is the story of a design sketch done by Issigonis on the paper napkin of a hotel restaurant later used for the first “official” draft on the drawing board in Issigonis’ construction office. In the course of 1958 both the exterior and the interior of the Mini took on their final shape. Striking features later to become characteristic of the classic Mini were the body panel seams between the wings and the bodyshell facing to the outside.

The reason for this particular feature was quite simply money: welding seams facing to the outside were a lot cheaper in production. The second feature typical of cost-oriented production also clearly visible from outside was the door hinges on the outside of the doors themselves. And the driver who was not able to make do with the luggage compartment offering capacity of 195 litres or 6.8 cubic feet, was able to quite simply leave the boot lid open – since the lid was hinged at the bottom, it served conveniently as a “tray” even taking up bulky objects fastened more or less safely in position. Indeed, this was not even a secret tip, since high-gloss brochures presented this enlarged loading capacity in colourful pictures.

The interior naturally also followed the car’s minimalist philosophy: A simple cable served to open the doors and the usual dashboard in front of the driver and passenger was replaced in the classic Mini by a small shelf. Right in the middle was the centre instrument, the speedometer and mileage counter as well as the fuel gauge, with two toggle switches for the screen wipers and the lights right below.

Despite numerous detailed changes and modifications, the basic shape of the classic Mini remained unchanged for no less than 41 years. In the course of time this revolutionary small car became a classic in the history of the automobile, a timeless masterpiece chosen in 1995 by the readers of Autocar, the British car magazine, as the “Car of the Century”. Like its driving behaviour, the typical look of the classic Mini remained a perfect image of the car’s character over years and decades, ultimately providing the starting point for the design of the modern MINI.

Creating the MINI: brand-new, but with unmistakable roots.

Back in the mid-1990s, shortly after BMW had taken over Rover Group, the first plans were considered for a new version of this unique compact car. A study of the MINI Cooper was the presented at the 1997 Frankfurt Motor Show, making it quite clear from now on that this was not going to be merely a copy of the classic model, but rather a modern interpretation of the Mini concept so rich in tradition. Indeed, this concept car combined the classic values of the classic Mini with the demands made of a modern automobile on the threshold to the 21st century.

A spectacular sports car concept had already been presented at the beginning of the year on the occasion of the Monte Carlo Rally. Thirty years after the classic Mini had won the Monte Carlo Rally the last time, this two-seater, right-hand-drive mid-engined ACV 30 (Anniversary Concept Vehicle) study definitely hit the headlines not just on account of its truly powerful and muscular proportions. Rather, the study also made it quite clear how the design features so characteristic of the classic Mini – such as the hexagon radiator grille and the large round headlights – could be carried over into a modern vehicle concept.

So the question is obvious: What would the ideal small car look like when carrying forward the ideas and principles of Sir Alec Issigonis, that ingenious constructor, from the 1950s into the 21st century, with all the technical options and customer preferences of these modern times? Looking for an answer to this question was certainly a promising undertaking right from the start, particularly as neither the drive concept of the classic Mini nor its virtually unchanged look had lost any of their charm over a period of approximately four decades.

Precisely this is why the MINI Project Team run originally by Frank Stephenson and later by MINI Chief Design Gert Volker Hildebrand attached great significance to conveying not only design details, but also the fundamental idea from the early years of the classic Mini to these modern days of motoring. The MINI was also to be a unique car offering ample space for four with their luggage, featuring an economical drive concept, and boasting driving and handling qualities no other model in this segment was able to offer.

At the same time the development engineers naturally also considered the high standard of comfort now taken for granted as well as the most demanding safety requirements. The result, obviously, was once again a revolutionary new small car oriented in every respect to the needs of its times and at the same time developed and manufactured according to the quality standards of a leading premium brand.

Design features and design icons.

This harmony of the targets set by the development engineers and the fundamental values of the concept is reflected in a unique design authentically visualising the common character shared by the classic Mini and the MINI and borne out by a beautiful play on lines and joints, circles and ellipsoids.

With the car measuring 3.63 metres or 142.9" in length, the overall layout and proportions, including short overhangs front and rear expressing the agile handling of the MINI through its exterior, were all retained as a faithful rendition of the classic Mini. The classic subdivision of the car into three sections – the actual body, the window graphics surrounding the entire vehicle as a kind of band, and the roof seeming to hover in space – was taken up again in a modern rendition. The shoulder line extends from the headlights across the muscular shoulders all the way to the C-pillars, where the roof is closer to the body than upfront on the A-pillars. This creates side window graphics opening up to the front and clearly emphasising the forward-pushing motion and the sportiness of the car.

Features typical of the brand and already unmistakable on the classic Mini were also re-interpreted on the new model. As an example, a modern rendition of the hexagon radiator grille and the round headlights now no longer surrounded by the wings, but rather integrated in the engine compartment lid, help to give the MINI its typical face so characteristic of the brand.

The side direction indicator surrounds serving on the MINI to distinguish the individual model variants, are also acknowledged as genuine icons in design. In particular, the side indicators guide the eyes of the beholder to the joint on the engine compartment lid of the MINI sweeping back at an angle like the joint on the side panels of the classic Mini. The rear light clusters standing upright also serve once again as a powerful sign of distinction now featuring a sophisticated chrome frame on the MINI. Indeed, this is once again a clear reminiscence to the classic Mini which always boasted its chrome look, consistently rejecting the inundation of plastic in automobile design of the ’70 and ’80s.

Last but not least, the very concave, three-dimensional and powerful design of the rims again takes up and reflects the style of the classic Mini, even if the wheels are now larger, wider, and come on runflat tyres.

The interior of the MINI is likewise unmistakable in its design, the Centre Speedo in the middle of the dashboard bringing back a characteristic feature of the classic Mini and enhancing this look to create a truly unique design element. Up to 1968 the speedometer on the classic Mini was also a central instrument which, through its looks alone, provided decisive inspiration for designing the surrounds on the MINI’s control units and switches.

Further, unique highlights come from the round air vents and the elliptic main elements on the door linings reflecting the design language of “circular elements” so typical of the MINI and also to be admired on the exterior. More than ever before, the current fortes of the MINI come out on the design of the latest model generation introduced in the autumn of 2013. Again following the philosophy of “From the Original to the Original”, both the basic design and the unique details of the car were revised and upgraded in the second generation in a painstaking, evolutionary process.

The powerful stance of the car on its big and muscular wheels now emphasises the sporting character of the MINI even more convincingly. The Centre Speedo is even larger than before even, now framed by a lighting band, and offers space for the display of a navigation system, again providing those unmistakable highlights so typical of the brand. Like the classic Mini, the MINI, thanks to its harmonious and perfectly balanced overall concept, arouses a feeling of affection and almost love at very first sight. To a large extent this is attributable to the cleverly integrated codes of “human body archetype” design language: Through its proportions and friendly mimicry, the MINI arouses the protector’s instincts. The powerful shoulders of the car, in turn, exude a sense of safety and security, and the body itself is characterised through its softly flowing shapes.

New opportunities: the MINI Concept.

Through its design philosophy alone, the MINI allows up-to-date, ongoing development of all features so typical of the brand while retaining its own, unique character. This starting point also provides a wonderful opportunity to carry over the design language so typical of MINI to innovative vehicle concepts extending the range and wealth of the MINI model family. The idea to present MINI in a new context was demonstrated for the first time in a fascinating study in 2005, when the MINI Concept made its world debut at the Frankfurt Motor Show.

Presenting this unique study, MINI paved the way to a brand-new category of cars re-interpreting the classic shooting brake concept in modern style. The MINI Concept therefore took up traditional design philosophies already borne out in the 1960s in the guise of the Morris Mini-Traveller and the Austin Mini Countryman, applying these philosophies to modern-day requirements and therefore presenting new options in the body design and functionality of the MINI. Following the motto “Travel the World”, the MINI Concept was presented in a total of four renditions, each highlighting specific facets of the MINI brand and focusing on the place where the cars were being presented: In Frankfurt the emphasis was on elegance, at the 2005 Tokyo Motor Show the concept model highlighted the British origins of MINI. At the 2006 North American International Auto Show in Detroit the emphasis was on wintersport, and at the 2006 Geneva Motor Show the MINI Concept paid tribute to the legendary success of the brand in motorsport.

In all cases the concept car boasted a truly innovative door arrangement revolutionising the use of and access to the car’s interior: At the rear the designers introduced a Splitdoor configuration based on the classic door arrangement of the Morris Mini-Traveller and the Austin Mini Countryman. This two-piece rear door with each door element hinged far to the outside and opening outwards offered particularly generous access to the luggage compartment of the MINI Concept – a principle shortly thereafter presented for the first time in a production version of the MINI.

The MINI family grows: introduction of the MINI Clubman.

The 2007 Frankfurt Motor Show marked the world debut of the MINI Clubman which has been enriching the model family ever since. Compared directly with the MINI, the MINI Clubman offers 24 centimetres or 9.45" more body length and 8 centimetres or 3.15" longer wheelbase serving entirely to enhance legroom at the rear.

On the MINI Clubman the driver’s and front passenger’s doors are supplemented not just by the Splitdoor at the rear, but also by an additional opening on the right side of the car. This additional door on the right, the Clubdoor opening against the direction of travel like a coach door, offers passengers sitting on the rear seats of the MINI Clubman comfortable and convenient access to the rear passenger area. In its side view the MINI Clubman is characterised by a dynamic wedge shape created through the interplay of the shoulder line rising up slightly to the rear and the horizontal roofline.

Up the A-pillars, the MINI Clubman is identical to the “regular” MINI. It then gains its unique look through its longer wheelbase and longer roofline extending straight back to the steep rear end.

Yet a further special feature is the slight increase in the roof flanks extending on both sides from the A- all the way to the C-pillars along the entire length of the roof and referred to as the Dune Line. This gives the roofline a truly exciting, eye-catching “sweep” and raises the height of the car’s flank by approximately two centimetres. As a result, the proportions of the MINI Clubman are particularly smooth and well-balanced also from the side.

Like the classic Mini, the MINI is also available with contrasting colours on the roof – and indeed, this particular sign of distinction is of great significance on the MINI Clubman, where, apart from the roof, the C-pillars also come in the contrasting colour ordered by the customer to give the Splitdoor at the rear an additional optical effect. Ultimately this gives the car a very compact look at the rear and adds to its individual, unique appearance on the road.

MINI Convertible: consistently open, MINI all the way.

The open-air model of the brand is a genuine MINI but at the same time a truly unique character. The first new MINI Convertible was presented at the 2004 Geneva Motor Show three years after the closed MINI, but naturally with the same unmistakable design features. Apart from the soft roof combining the proportions typical of MINI when closed with a unique silhouette, the four-seater boasted a number of other features typical of a genuine Convertible. The waistline rising towards the end of the car, for example, was accentuated from the start by a chrome bar all round the vehicle, the steep windscreen was just as characteristic as the chrome-plated rollbar. And at the rear the boot lid opening downwards as well as the hinges at the outside offered further features reminiscent in their design of the classic Mini. The latest edition of the MINI Convertible experienced its first summer in 2016. 18 seconds suffice to combine the further enhanced driving fun in a MINI with the intense open-air feeling. This is facilitated in the new MINI by a fully-automated mechanism for opening the roof that is all-electric for the first time making it particularly low noise. There is now also a fully integrated rollbar.

Typically MINI – also in the premium compact segment.

Just as classical design features were transferred to a modern vehicle concept tailored to the requirements of the 21st century, the design so typical of the brand was also mapped onto the models of the premium compact segment. In 2010, the first MINI was presented with an exterior length of more than four metres, five doors and five seats. The MINI Countryman conquered new target groups across the world – with its unambiguous augmentation of versatility and the inimitable style of its design, making it a typical representative of the heritage British brand at first glance.

In the latest model generation, the MINI Clubman and the new edition of the MINI Countryman bring style typical of the brand into the premium compact segment. Reinterpreted and carefully enhanced, they also include typical MINI proportions, the characteristic three-way split between bodywork, window graphics and roof, the powerful stature underpinned by the wheels, and the unique details including the side scuttles, a large number of chrome elements, the hexagonal radiator grille and the large headlamps.

Dawn of a new era: The MINI Cooper SE.

As the first premium small car with all-electric drive, the new MINI Cooper SE also defines benchmarks for driving fun geared to the future in its design. It is based on the MINI 3 Door and differs from this with selective modifications and subtle differentiations from the conventionally powered models of the brand.

Powerful proportions, the horizontal vehicle structure, short overhangs and wheels positioned at the corners of the car characterise the appearance of the MINI Cooper SE. Precisely defined accents point to its future-proof drive system. The charging connection is positioned above the right-hand rear wheel and this is precisely where the tank nozzle is situated in the conventionally powered MINI 3 Door. An embossed MINI Electric Logo points to the difference in energy supply. Yellow versions of this logo also embellish the familiar side scuttles for the side indicators, the tailgate and the radiator grille. The central element of the vehicle’s front profile highlights the brand-typical hexagonal contour in the MINI Cooper SE, although it is shrouded owing to the low requirement of the electric motor for cooling air. A yellow trim bar on the grille and the wing-mirror caps finished in the same colour complete the model-specific design.

In the same way as the model-specific front grille, the essentially closed floorpan and the independent design of the rear apron contribute to the reduction of air resistance. The fact that the electrically powered MINI does not require an exhaust system, favours airflow in the floorpan and at the rear. An aerodynamically optimised surface is also highlighted by the optional 17-inch alloy wheels with an asymmetric design in the version MINI Electric Corona Spoke 2 Tone.

7. The Revolutionary with the Drawing Pad.
Sir Alec Issigonis, the father of the classic mini.

He had already been successful with his own sports cars and he had been commissioned on a number of occasions to develop large saloons. But his favourite project, as Alec Issigonis made it quite clear, was the construction of a simple, extremely functional and very affordable small car. So when Issigonis, the Deputy Technical Director of the Austin Plant in Longbridge, was requested in late 1965 by Leonard Lord, the Chairman of British Motor Corporation (BMC), to develop a brand-new and truly innovative car, he was absolutely thrilled and knew exactly what he wanted.

The new car was to be smaller than all models built by BMC so far, but nevertheless offer sufficient space for four occupants and their luggage. A four-cylinder already built by the company was to provide the necessary power, while the driving characteristics and the all-round economy of the new small car were to set new standards. Considering this brief and the demanding requirements to be fulfilled, what Issigonis needed was no more and no less than an absolutely revolutionary new design – exactly the right job for him and his team.

Back then Alec Issigonis was 51 years old, a seasoned constructor and automotive engineer with an unconventional career and an exceptional approach to his work. At the time his contemporaries described him as an almost pedantic tinkerer and a passionate technician simply bursting with enthusiasm. Issigonis did not always do his designs on the drawing board in the construction office, but rather opted for paper napkins or the little drawing pad he always kept handy to present his ideas to his colleagues and staff members during lunch. Mathematics he regarded as the “enemy of every creative human being”, and with his wealth of ideas, his enthusiasm and his distaste for compromises he pushed his team forward to top performance time and again.

After just seven months: test drive in the prototype Mini.
Opting for front-wheel drive and the engine fitted crosswise at the front with the gearbox directly below, Issigonis right from the start created ideal conditions for excellent efficiency in the use of space. No less than 80 per cent of the space taken up by the Mini, what one might call the car’s “footprint” on the road, was exclusively for the passengers and their luggage. Overall length of the new car was 3.05 metres or 120.0", and the Mini might indeed have been even shorter. But Issigonis had exact ideas and intentions, which he presented to his team in a rather unusual manner: He had them cut through a model of the Mini right down the middle, then moving the two halves apart centimetre by centimetre. And when he finally cried out “stop!”, the Mini had reached its ideal length.

Just seven months after the official go-ahead, two prototypes of the new small car were ready to go. So Issigonis invited his boss Leonard Lord to a test drive he still recalled full of amusement years later: “We drove round the Plant, and I was really going like hell. I’m certain he was scared, but he was very impressed by the car’s roadholding. So when we stopped outside his office, he got out and simply said: ‘All right, build this car.’ ”

From this moment on the ongoing development of the Mini in becoming a genuine legend was unstoppable. And Issigonis had secured his position on the podium as one of the world’s most ingenious and influential automobile constructors. The master himself was a bit more reserved, making it quite clear that “I didn’t invent the Mini, I built it.”

Alec Issigonis: straight from a family thrilled by technology.

Alexander Arnold Constantine Issigonis was born in the Turkish town of Smyrna, today’s Izmir, as the son of a Briton of Greek origin and a mother from Bavaria, on 18 November 1906. He inherited his great interest in technology and machines from his father who, shortly after the turn of the century, ran a company for marine engine technology.

In 1922 the family was forced to flee to Malta when the Turkish state was established in very hectic turmoil. His father died on the island and his mother took him to England where, two years later, young Alec was finally able to drive his first car: a Weymann-bodied Singer in which he chauffeured his mother through Europe in 1925 in a “never-ending series of breakdowns”, as Issigonis recalled later. But it was precisely this unforgettable experience which, immediately upon returning back home, encouraged him to start a three-year course in mechanical engineering at Battersea Polytechnic in London.

Issigonis’ great talent for craftsmanship and his passion for designing and drawing new technical concepts proved barely sufficient at the time to set off his strong distaste of mathematical theory. So he just about managed his final exam, but did not qualify for ongoing studies at the college in Battersea. His obvious conclusion was to enter professional life as a technical draughtsman and salesman in a design office for automotive technology in London. Buying an Austin Seven from his first salary, he prepared the car for racing and entered his first event in March 1929. In the years to follow Issigonis developed his own monoposto in his spare time with design and construction features destined to later make him famous: the Lightweight Special was absolutely tiny, extremely light, but technically progressive – and successful. In 1934 Issigonis joined the design and construction team of Humber Ltd., the Coventry-based car maker, where he worked on the introduction of independent suspension. He proved so good at the job that Morris Motors recruited him themselves just two years later on account
of his skill in suspension development.

During the war Issigonis had no choice but to work on various military vehicles, which he nevertheless used as “guinea pigs” for technical innovations.

In 1941 Morris launched the Mosquito Project, a compact four-seater for the post-war era. And indeed, despite the most challenging conditions, Issigonis, reputed to be an all-out workaholic, and his the team had the first road-going prototype ready within three years. Precisely this model introduced as the Morris Minor in 1948 became the most successful car built by the brand in the post-war years.

When Morris and Austin Motor Company merged four years later to form British Motor Corporation, Issigonis no longer saw any perspectives for his creativity in future. So he started working for Alvis, with the intention to develop a luxury saloon. But with the project ultimately failing for financial reasons, BMC took Issigonis on again in 1955 as their Deputy Technical Director at the Austin Plant in Longbridge. Here Issigonis was to develop a number of new model series for the small, medium-sized and upmarket segments to secure the future of what was then Europe’s largest car maker. Since particularly the small car project was acknowledged as very urgent due to the Suez Crisis, the new model made its debut in 1959 as the Morris Mini-Minor and the Austin Seven. Large models only came later, with the four-door Morris 1100 midrange model entering the market three years later and the very spacious Austin 1800 in 1964.

Career and knighthood: honoured for his lifetime achievement.

The success of the classic Mini also gave worldwide fame to the car’s “father”. In 1961 Alec Issgonis, in his position as Technical Director, became a Board Member of Austin Motor Company, and two years later he was appointed to the Board of BMC. In 1967 he became a member of the Royal Society, the most renowned research society in Britain, and two years later the Queen knighted the father of the Mini. Sir Alec Issigonis retired in 1971, but remained an advisor to the company until 1987. One year later he died on 2 October, shortly before his 82nd birthday.

To this day this outstanding automotive engineer and constructor lives on in countless memories. And the market launch of the second generation of the Mini was indeed held exactly on 18 November 2006, the 100th birthday of the father of the classic Mini, in the honour of this great man.

8. Made in England – then and now.
MINI Production between past And future.

The first Mini was an Austin Seven coming off the production line in Austin’s Longbridge Plant in Birmingham on 4 April 1959. The team of twins was subsequently completed five weeks later, the first Morris Mini-Minor leaving the Morris Plant in Oxford on 8 May. The two models were presented to the public together for the first time on 26 August 1959. Despite their different origin, the Austin Seven and the Morris Mini-Minor were virtually identical, the only distinctions on the outside being their radiator grilles, the wheel caps and body colours: The Austin Seven was available in Tartan Red, Speedwell Blue, and Farina Grey, the Morris Mini-Minor came in Cherry Red, Clipper Blue, and Old English White.

Production at the two plants continued for ten years with the model built in Longbridge bearing the name Austin Mini as of 1962. Plant Oxford, which had been building cars since 1913, built exactly 602, 817 units during this period, all of them the basic version of the four-seater. All other model variants ranging from the Mini Van through the Mini Pick-Up all the way to the Morris Mini-Traveller and Austin Seven Countryman were built in Longbridge. In 1969 all production activities were concentrated at the Longbridge Plant, with the model range being streamlined and Mini becoming the brand name for this revolutionary compact car. So the days of the twin brothers (or sisters?) were over once and for all.

A million cars in six years: the MINI repeats the rapid start of the classic Mini.

With the brand being re-positioned in 2001 under the guidance of the
BMW Group and production of the modern MINI starting as planned, it was only obvious that MINI had to move back to Oxford, the plant so rich in tradition thus once again becoming the starting point for a genuine revolution in the small car market. And like the classic Mini, the MINI made a remarkable start into the market exceeding all expectations: within just six years, Plant Oxford built no less than a million units of the MINI. This was indeed just as long as the classic Mini had taken to exceed the one-million mark, but back then production was still at two plants.

After 41 years and a production volume of more than 5.3 million units, the last classic Mini left Plant Longbridge on 4 October 2000. Since the decision to build the modern MINI in Oxford had already been taken half a year before, only nine months remained from then on to the start of MINI pre-production and just 13 months to the start of actual series production. Clearly, therefore, the roughly 2,500 employees in Oxford at the time and their colleagues from BMW Plant Regensburg supporting the modernisation process faced a great challenge and a truly tight timetable in making this new start into the market.

MINI production in Oxford according to the strict quality standards of the BMW Group.

The BMW Group had already invested some £ 280 million in the Rover Plant in Oxford back in 1996/1997, thoroughly modernising the Bodyshop and Final Assembly. Another project also completed back then was a state-of-the-art Paintshop, at the time the second-largest construction project in Great Britain following the Millennium Dome. And now this was followed by further investments amounting to some £ 230 million serving to modernise and re-structure the plant.

All this made Oxford one of the most modern car production plants in the world, boasting cutting-edge technology specifically for the production of the MINI. No less than 229 production robots were installed at the time to build the body-in-white, with a laser measuring system serving to check the body of the MINI down to a precision of no less than 0.05 millimetres. The Paintshop was likewise custom-built for the requirements of MINI production, not only allowing very precise and environmentally friendly application of the paint, but also providing the contrasting paint finish on the roof so typical of the MINI Cooper.

Oxford also became the first European car production plant to make exclusive use of electrical tools in final assembly, while the KISS (Core Production Integrating Management System) serves to fully automate communication in the production process by using the most advanced information technology. In this process the complete production of each individual model is electronically documented from the body-in-white all the way to final assembly, again ensuring that every MINI complies with the supreme quality standards of the BMW Group.

Team work for premium quality: The MINI Production Triangle.
When production of the new edition of the MINI was launched in autumn of 2006, the production facilities in Oxford (Bodyshop, Paintshop and Assembly), Swindon (Pressings) and Hams Hall (Engine Production) were integrated in the MINI Production Triangle for the first time. Body panels have been produced in Swindon, some 70 kilometres west of Oxford, since 1954. Today, pre-assembled body components such as lids and doors for the MINI Bodyshop are manufactured at Plant Oxford. Since 2001, the plant at Hams Hall near Birmingham has been the BMW Group’s Competence Centre for the production of four-cylinder petrol engines with a capacity of up to 2.0 litres. The plant delivers petrol engines directly to Oxford – just in time and just in sequence, that is at exactly the right time and in the right sequence for final assembly.

After 60 years: Ten million MINIs produced.

Capacity that started in 2001 as 300 vehicles manufactured each day has now increased to production output of around 1 000 units per day. Every 67 seconds, a workforce of 4 500 employees manufactures a MINI – each one of them is an ambassador for its idea, its country and its zest for life. In 2019, 60 years of the brand’s existence was celebrated in Oxford alongside a landmark production anniversary. The ten millionth vehicle of the brand rolled off the assembly line at the traditional site with an illustrious heritage: a MINI 3 Door from the 60 Years Edition.

Since 2000, the BMW Group has invested more than two billion pounds sterling in its production facilities in the United Kingdom. Recently, final assembly was expanded at the MINI Plant Oxford and a new paintshop was built. The latest investments have been channelled into the MINI Cooper SE. From November 2019, the first all-electric powered model manufactured by the brand will be produced at the MINI Plant Oxford.

Global growth strategy: Expansion of production capacities.

The models MINI 3 Door, MINI 5 Door and MINI Clubman are currently being produced at the MINI Plant Oxford. In order to take account of the continuous increase in demand, the BMW Group reached a decision in 2014 on contracted-out production of MINI models at the contract producer VDL Nedcar based in Born, Netherlands. MINI is therefore the only automaker to have series vehicles produced under contract manufacture in the Netherlands. The BMW Group benefits from the logistically advantageous location of the VDL Nedcar plant in the Born and its proximity to the British production triangle with locations in Oxford, Swindon and Hams Hall. The MINI Convertible and MINI Countryman models currently roll off the assembly line in Born.

In addition, the BMW Group and Chinese automobile manufacturer Great Wall concluded a joint-venture agreement in 2018. This covers a number of areas including the production of all-electric powered MINI vehicles for the Chinese market. A joint manufacturing facility is also scheduled for construction in the Chinese province of Jiangsu.

9. Individualists united!
MINI fans are networked worldwide.

An active and truly versatile fan community all around the classic Mini was already established in the United Kingdom Great Britain, the home country of the classic Mini, way back in the 1960s. Right from the start, fans expressed their common interest in the car and the brand by exchanging knowledge and experience all about the Mini and its technical features. Due to the charming character of this small compact car, owners of a classic Mini strongly identified right from the start with both their car and the brand, sharing this enthusiasm in joint drive-aways and regular Mini meetings, with clubs originally organised on a local basis spreading wider and wider to bring together large regions.

A dynamic club scene also developed quite early on in Germany, gaining additional momentum through the re-launch of the brand and the introduction of the MINI. In the meantime, thousands of members are organised throughout Germany in more than 100 classic Mini communities and more than 50 MINI Clubs. Through their wide range of activities, these enthusiasts act as authentic ambassadors of the brand and competent partners for new fans of both the classic Mini and the MINI. Furthermore, MINI enthusiasts joined together to share activities in lots of other countries. The international MINI Community is a phenomenon without parallel in the world of the automobile. MINI owners are individualists and this is reflected in the styling and equipment of their vehicles geared to personal style. At the same time, they have much in common and this is expressed in exceptionally communicative engagement with each other and in enthusiasm for technology, motor sport, lifestyle and design.

MINI enthusiasts come together – online and in the street.

The Community became increasingly international with the general spread of modern means of communication. Upon the introduction of the MINI into the market in 2001, the brand was positioned with the same standard philosophy and spirit for the first time worldwide in all relevant markets. Above all, use of the internet had enhanced the options to interact across national borders and continents. Members of national MINI online communities foster contact with similar clubs throughout the world on the World Wide Web.

As in the past, real-life meetings which, thanks to the use of many communication channels and the support of MINI have taken on impressive dimensions, are naturally still among the highlights of all activities. In 2005, for example, MINI Germany, together with the national classic Mini and MINI Clubs, organised the first national meeting in Germany for fans of the brand. Back then more than 2,500 participants travelled to the National Meeting, heading for the Loreley Plateau on the River Rhine, where they enjoyed a highly entertaining programme with MINI Driver Training, a Design Workshop, meetings with Mike Cooper and rally legend Rauno Aaltonen, as well as the presentation of new versions of the MINI. A second meeting at the Hildesheim Aerodrome in 2008 proved even more successful, at least in terms of participation, with twice as many MINI enthusiasts from all over Germany attending the event.

The national and international activities in the British club scene are even more spectacular. In 1999, for example, more than 50,000 visitors attended the International Meeting in Goodwood celebrating the 40th birthday of the brand. In 2007 269 cars driving through Blackpool formed the longest MINI convoy the world has ever seen. Indeed, this unique parade was promptly entered in the Guinness Book of Records, breaking the former record set up by the MINI Club in Vancouver, Canada, when 195 cars had formed a similar convoy. The brand’s 50th birthday was celebrated at the MINI United Festival on the Formula 1 race track at Silverstone in Britain in 2009. Tens of thousands of fans enjoyed a varied mix somewhere between a lifestyle party and music festival, show programme and motor-sport action.

International Mini Meeting: Meeting point for fans of the British original for more than 40 years.

As a supplement to the market-specific activities in a large number of countries, the International Mini Meeting (IMM) has been held for the past 41 years. The IMM was launched on an initiative by German fans of the classic Mini. It was held for the first time in 1978 and since then it has developed into the world’s biggest annual event for the owners and friends of the classic Mini. Meanwhile, Mini Clubs in various European countries have taken on the role of host. At intervals of five years, the British homeland of the classic Mini and the MINI is the showplace for the IMM.

The focus of attention is always enthusiasm for the classic Mini and its exceptional history since 1959. The event is one of the highlights in the calendar of the international Mini Club scene. The participants undertake journeys over hundreds or even thousands of kilometres in order to present their lovingly maintained classic Mini or individually styled MINI to other enthusiasts, and to enjoy the togetherness experience of an exceptionally active community.

Happy invasion: MINI Takes The States.

Since 2006, MINI has been conquering the USA every two years. The rally MINI Takes The States is a happy invasion by thousands of MINI fans with their vehicles. They take part in a fun-loving and exciting tour over some 4 000 kilometres across the United States with lots of stops at famous sights and in major cities where MINI drivers present their vehicles, meet up at informal get-togethers and the massive convoy of varied classic Minis and MINIs continues to grow. The journey takes drivers along carefully selected routes and through some beautiful scenic countryside.

Apart from pure driving fun and the community event, the rally is also all about social engagement. A substantial portion of the starting fee is transferred to the aid organisation Feeding America, which provides meals free of charge for needy Americans. At the MINI Takes The States rally, which travelled from Portland in the far North West and Orlando in the South East to the meeting point at
Keystone / Colorado in the Rocky Mountains during the summer of 2018, donations for around 1.1 million meals were collected. The next MINI Takes The States Event will be held in 2020.

10. The car for all classes with
the qualities of a star.
MINI as a member of society.

Alec Issigonis saw the Mini from the start as a car for everybody – for all kinds of drivers and all social classes. He therefore sought, through the car he had created, to solve the everyday problems of individual mobility. With this in mind, the compact and economical Mini was exactly the right answer for increasingly dense traffic in the inner city and for the concerns at the time about the reduction of oil supplies following the Suez Crisis.

But soon it became clear that the Mini was much, much more. Its concept alone was so convincing that the car was seen and acknowledged as a trendsetter. Its sporting qualities made the Mini a genuine winner, its charming design made it incredibly popular throughout the population. So suddenly the Mini had become
a genuine cult, its innovative and non-conformist character perfectly reflecting the spirit of the 1960s, at a time when progressive concepts, the thrill of adventure, and even a certain lack of respect versus conventional values dominated the world. This was a car quite different from others but nevertheless offering more and providing even more fun – exactly the right car at the right time. Very quickly, therefore, fashion creators, musicians and other artists were captivated by the unique style of the Mini, stars discovering the qualities of the car and the world recognising the qualities of the Mini as a star itself.

Launched in 2001, the new MINI, a truly unique car just as popular and charming right from the beginning, quickly established a large, and, in particular, widespread fan community. All over the world, numerous celebrities now enjoy the agile driving pleasure offered by this modern and nimble performer. No surprise, therefore, that the MINI has already starred as the “leading car” in many Hollywood films. And it is also no surprise that the MINI is to be found in the private fleets of many famous actors, musicians, fashion designers and other stars in show business, society and sport.

Supported by the Queen herself.

The classic Mini quickly gained the reputation of a car for everybody on all levels of society. While Issigonis still regarded practical and economically-minded families seeking sensible mobility at low cost as his target group, he was also aiming at all levels of society as potential drivers of the Mini. Lord Snowdon, a good friend of Alec Issigonis, deserves the honour to have introduced the classic Mini into the society in London. One of the first owners of this small classic and completely thrilled by the car’s compact dimensions and excellent handling, Lord Snowdon soon became a common sight driving speedily through the British capital. As the husband of Princess Margaret, he obviously used his muscle, making sure that in 1960 Issigonis had the opportunity to present his small car to nobody else but his sister-in-law, Queen Elizabeth herself. So when the Queen took her seat next to Issigonis in the Mini, enjoying a lap through the big park of Windsor Castle, the classic Mini had really made a Royal breakthrough.

In the years to come the classic Mini became a genuine scene car particularly in Great Britain, gaining growing popularity throughout all levels of society, in all age groups, and with all nationalities. Time and again, prominent artists gave further momentum to the great reputation of this small performer. Fashion designers Paul Smith and Mary Quant discovered their love for the Mini, stars in the pop and rock scene such as The Beatles, Eric Clapton and David Bowie expressed a clear pledge to this small athlete from Britain.

Trends destined to soon influence not only the fashion, art or music scene worldwide, but also the world of politics and society, came out in full power from Swinging London in the 1960s. Paul Smith, who, among other achievements, became Britain’s most famous designer of men’s fashion by combining classic designs with modern, in many cases very bright and almost screaming colours, even created a limited Special Edition of the Mini in the 1990s. A unique, one-off Mini boasting paintwork created by Smith in his typical multi-colour stripe livery became at least as popular as this special series, even though it was built only once.

Mary Quant, the style icon of British women’s fashion and the inventor of the mini-skirt, was also inspired by the classic Mini. Shortly after she received her driver’s licence, she ordered a black Mini and later created her own Special Edition characterised by features such as the seat upholstery in black-and-white stripes. And she was just as thrilled by the new MINI: “A really fashionable, happy and smiling car”.

“Keep on Running!” – the Mini and rock’n’roll.

The British music scene in the 1960s had the same broad impact as the British world of fashion, musicians from Britain presenting that unique and unmistakable British style in truly revolutionary songs. And with the Mini offering very similar style and character, the stars were obviously thrilled by the new car. So bands like The Beatles, The Who or The Spencer Davis Group as ambassadors of a new British culture gaining growing popularity the world over also helped to promote the Mini and its unique image.

The legends and stories all about the Mini and its role as a means of transport for the stars remain fascinating to this very day. In 1964, for example, John Lennon ordered a Mini although at the time he did not even have a driver’s licence. His colleague George Harrison lent his Mini to Eric Clapton in 1967 and only got it back three years later. And the story about Spencer Davis is that he wrote the biggest hit his band ever had while driving through the night in the rainy Scottish Highlands on an almost empty tank. That was when, looking at the fuel gauge, only one thought went through his mind: “Keep on Running!”

In 1966, the Beach Boys from California in the US took their surfer sound on an international tour and posed in front of a Mini Moke in the United Kingdom. The picture of the Californian musicians and the beach buggy emblazoned with the name of the band went all over the world. At around the same time, American band The Monkees reached the peak of its popularity. A photo from this era shows guitarist and singer Michael Nesmith together with his wife Phyllis looking out through the folding roof of a Mini into the camera directed towards the couple from above.

Roll the film: the classic Mini takes care of the “Italian Job” and is later followed by the MINI.

Nobody knows how often the classic Mini served in films and television as a means of transport or as the star in the background. It is to be admired, at any rate, in the 1966 cult classic “Blow Up” and of course in countless TV and cinema appearances by comedian Rowan Atkinson better known as Mr Bean. A Mini Moke even starred in the James Bond thriller “Live and Let Die”. In 1973, Roger Moore embarked on a wild car chase in the beach buggy during his first appearance as agent 007. The classic Mini is also one of the very few British small cars ever to play a leading role in the cinema, for example in the 1969 classic “The Italian Job” starring Michael Caine. The whole film virtually revolves around only one subject, a wild pursuit through Torino with three Mini Coopers. No surprise, therefore, that immediately after the film had premiered Rover launched a special series of classic Minis finished like the film stars themselves and proudly bearing the title of the film. “The Italian Job” came back to the silver screen no less than 34 years later, this time starring Charlize Theron and Mark Wahlberg in the new version from Hollywood, presenting the story of a spectacular gold robbery in even more powerful and dramatic style. When “casting” the four-wheeled stars in the film the producer’s and director’s choice – obviously! – was to go for the new MINI Cooper S now able to present its agility and sporting performance not only on the streets of Los Angeles, but even below the streets of the city.

A year earlier the MINI Cooper had already shown its qualities as the ideal car for wild pursuits in the agents’ comedy “Goldmember”. In choosing the stars for his production, script writer and leading actor Mike Myers had picked not only an unusual line-up of Hollywood stars – ranging from Steven Spielberg to Tom Cruise, Michael Caine, Robert Wagner, Gwyneth Paltrow, Kevin Spacey, John Travolta and all the way to Beyoncé Knowles and Ozzy Osborne – but also six MINI Coopers in Union Jack livery. In the meantime, the MINI Convertible has also made its way to Hollywood, winning over the hearts of movie-goers once and for all in the year 2007. This was in the comedy “The Heartbreak Kid”, in which Malin Akerman and Ben Stiller went on their honeymoon journey in a MINI Convertible. Obviously, on the way this open four-seater became the scene for all kinds of wonderful debates and amusing stories involving the newly-wed on their trip together. A Hollywood career is also being pursued by the latest MINI generation. Four MINI Cooper S 3 Door models appeared in the science fiction comedy “PIXELS” driven by the main protagonists Adam Sandler, Peter Dinklage, Denis Akiyama and Josh Gad, with the aim of protecting the world against invaders from outer space in the form of video-game characters.

11. Small car, great show.
MINI Marketing.

The MINI always hits the headlines wherever it appears – even before a new model is introduced into the market. Innovative marketing campaigns always good for a surprise and generating great appeal present both the MINI brand and the individual models with their full impact.

MINI marketing uses an exceptionally wide range of communication channels to establish close contacts with potential target groups. Supplementing classic activities in print media, on the radio and television, MINI’s marketing experts developed innovative online activities right from the start tailored precisely to the modern, trend-minded and technology-oriented user of the world wide web and taking the options of interactive communication with the public into account. This approach empowers MINI to continuously generate new momentum in automobile construction and in the world of marketing.

The classic Mini – the “Most Exciting Car in the World”.

Innovative, self-confident, charming: right from the start the classic Mini clearly presented its exceptional character not only on the road, but also in a close dialogue with the public. From the early years classic marketing concepts were used consistently to present the special features of this revolutionary small car in truly convincing style. With a twinkle in the eye, even the very first sales brochures emphasised that the whole world had been waiting for the “Incredible Austin Seven”, the letter “v” in “Seven” being replaced by the number “7”. And the Austin’s sister model, the Morris Mini-Minor, was presented just as proudly as the “Most Exciting Car in the World”.

The Mini marketing experts also kept a close eye on the worldwide success of television, carefully using this new media also for the Mini. Special TV commercials were therefore produced for various purposes in the market, in all cases emphasising selected facets of the Mini’s character and naturally considering the cultural context of the local public. Whether as the perfect solution for congested traffic in downtown Paris or as the ideal means of transport to the beach in Australia – the Mini was always presented as the right car at the right place. Even in a cartoon it proudly presented its superiority, full of humour and again with that famous tongue-in-cheek style.

Making a new start with innovative ideas.

The re-launch of the brand in 2001 also marked a new beginning in marketing carefully prepared in parallel to the development of the car as such. The main challenge was to establish MINI as the first premium brand in the small car segment, with MINI to be positioned worldwide as a unique and fully independent brand in its own right – a brand revolving around the concept of enthusiasm and thrilling lifestyle.

These principles of brand management remain unchanged to this day, with the MINI characterised by its outstanding product substance and progressive technology, emotional design and agile driving behaviour as well as almost unlimited options in customising the car. A further significant point is finding the right balance of continuity of a brand now going back 60 years and its innovative capacities. Introducing the MINI, customers the world over for the first time had the opportunity to experience premium qualities in a small car. These outstanding qualities and features are indeed to be found in every model made by the brand, at the same time distinguishing MINI clearly from the competition. The same applies to the brand’s appearance in public, where all marketing tools follow a unique, consistently recognisable style. Graphic elements, colours, the language of pictures and the MINI concept conveyed in words and pictures are clearly defined. MINI is refreshingly different. Through its openness and self-confidence, the brand gains great acceptance, through its appearance it arouses curiosity
and appeal.

To arouse the attention of the target group in mind right from the start prior to the market launch of the MINI, the responsible marketing experts have been taking a new approach in communication from the beginning. The magazine “MINI international”, for example, regularly portrays selected cities around the globe, focusing on their particularly creative inhabitants. Apart from classic communication, other innovative forms of communication such as “guerrilla marketing” have always been implemented right from the start. In 2000, MINI
was the first car brand to use the internet not only as an information source, but also as a positioning medium.

Always good for a surprise: Creative campaigns with powerful impact.

In 2013, the brand continued the tradition of unconventional and humorous promotions in a broad range of communication channels with the campaign to promote the market launch of the new MINI. The launch campaign kicks off centred around elaborately produced TV commercials. Tongue-in-cheek stories showcase the unique driving fun offered by the brand as well as the powerful emotional bond established between drivers and their MINI. A familiar co-star with the fans of the brand will appear alongside the brand new MINI: the English Bulldog Spike. Individual lifestyle, enthusiasm for driving fun, innovative technology and a sense of quirkiness are highlighted in the TV commercial, which is shot with various endings. On his first trip in the new MINI, bulldog Spike gets to know and appreciate all the main strengths of the newest member of the British small car family.

The MINI Design Team also created a sensation with some exceptional happenings at Milan’s Salone del Mobile in 2013. Das MINI Design Team staged the MINI Paceman as a dynamic sculpture. The MINI KAPOOOW! installation was conceived in two parts in which the MINI Paceman broke through spatial boundaries and experienced a transformation of materials and forms. Athletic agility empowered the MINI Paceman to make the leap into a universe where colours and materials undergo transformation and open up unimaginable experiential spaces. The first phase showed the rear end of the MINI Paceman as a highly dynamic sculpture. It was presented as a chrome-plated authentic vehicle and then began to undergo metamorphosis. The individual parts of the vehicle appeared to fly apart. In the second phase, the MINI Paceman broke through a boundary in the middle of the space. In this new dimension, the vehicle changed its original form and the front end became an idea made of paper. The material of paper was presented as a metaphor for “prototyping” in the creative process.

Powered by a sustainable drivetrain through North, Central and South America: With the MINI Cooper S E Countryman ALL4 on the Panamericana.

The Panamericana is one of the last big automobile adventures. In 2018, three models of the MINI Cooper S E Countryman ALL4$ with plug-in hybrid drives took on an intercontinental road trip along the world’s longest north-south road route in order to prove just how tough sustainability can be. The journey along the historic dream route – 17 000 kilometres from Dallas in the US State of Texas to Tierra del Fuego, Argentina – took them through different climate zones, across dense jungle and over challenging high-altitude mountain passes. Along with well-built highways, the three plug-in-hybrid models also had to contend with parts of the route network comprising dirt tracks and narrow mountain passes.

In 2018, the spectacular feat showcased MINI and the qualities of the electric power unit in those countries where awareness of sustainable mobility is only coming slowly to the fore. At the same time, these countries are being particularly affected by the consequences of climate change.

12. Inspiring Character.
MINI lifestyle and special editions.

Creating something very special on the basis of a car already very special – this is the hallmark of the special editions, limited editions and one-off showpieces built time and again in the last sixty years first on the basis of the classic Mini and then on the basis of the new MINI. This is not surprising, considering that this unique small car has fascinated and inspired artists in all disciplines time and again, fashion designers and painters as well as actors and musicians showing their creativity in designing and creating very special versions of the brand.

No other car has become the object of art and fashion as often and in the same diversity as the classic Mini and the MINI. Indeed, specialists discovered the potential of the classic Mini very early on, adorning the car both outside and inside with exclusive special features tailored to individual customer requests.
On behalf of affluent and prominent customers, they therefore created spectacular special models enhancing the cult status of the Mini to an even higher level.

Mini in noble style: the Wickerwork Look.

British actor Peter Sellers was one of the first celebrities thrilled by the Mini and seeking to live out their sense for exclusive style. So giving the originally rather spartan small car particular sophisticated features within the interior and finishing the body in wickerwork design, Sellers promptly started a new trend. Indeed, this design later thrilled Rainier of Monaco to such an extent that he also had a classic Mini built in wickerwork trim as his own very special toy.

Other special versions of the classic Mini likewise remained unique, one-off models being built for many years to the individual taste of their future owners. In fact, it was only in the 1970s that Mini had the idea to offer Special Editions straight from the factory in response to frequent requests for a truly exclusive model. The first car of this kind, the Mini Limited Edition 1000, immediately proved a success in 1976. On its 25th birthday in 1984, the Mini for the first time appeared as an Anniversary Model, with further Anniversary Models then following every five years until production of the classic Mini finally ceased in
the year 2000.

Silver and gold on the car’s 40th birthday.

In the last few years of its production life, the classic Mini again attracted great attention on the part of creative artists. In 1997, for example, British fashion designer Paul Smith created a one-off model boasting unmistakable stripe livery.

A year later Smith designed a Special Edition Mini standing out both through its brilliant blue paintwork and straightforward elegance within the interior.

Celebrating its 40th birthday, the Mini became the subject of passion among an illustrious group of artists, each giving this forever-young small performer their very own, truly unique design look. Super-model Kate Moss, for example, who had already been driving a classic Mini in London for a long time, opted for a cobweb motif, while pop icon Davie Bowie had a Mini manufactured all in chrome and
with reflecting glass surfaces. On the road, however, Bowie decided to stick to his regular production model he had bought only recently: “When it comes to parking the Mini is like a sandwich when you feel hungry – it is a perfectly designed classic”. Actor Michael Caine, to quote another example, gave his black Mini a
gold bar look alluding to the successful film “The Italian Job” in which Caine was involved in three Mini Coopers used to transport gold in one of the most spectacular pursuits in the history of the cinema.

A hit right from the start: the new MINI inspires pop musicians.

After the re-launch of the brand, the MINI again attracted the attention of fashion designers and many other artists almost over night. Celebrating the market launch of the MINI, the musicians of Jamiroquai created a one-off showpiece of the new MINI, Jay Kay, the group’s singer and a thrilled fan of stylish cars, adorning the MINI, among other features, with the group’s logo on its doors and bonnet as well as the name “Jamiromini”.

In one of her music videos, Madonna had a MINI Cooper converted for offroad use, the car giving up its doors but instead receiving offroad tyres and camouflage paintwork. Highlighting the start of sales of the first-generation MINI Convertible in 2004, designers at Bisazza, the Italian lifestyle label, had the idea to present this open four-seater in a dress made of tiny mosaic stones. Indeed, no less than three MINI Cooper S Convertibles as well as two fixed-roof models received this magnificent look in individual style and colours, with more than 30,000 glass stones used on each car.

MINI, fashion, and charity: showing social commitment at the Life Ball.

Joining forces with renowned artists, MINI has been committed for twelve years to the largest charity event in Europe, the Life Ball held annually in Vienna and generating revenues for national and international aids care projects. The event thus serves to support projects committed to enlightenment, medical research, and the treatment of HIV patients. Contributing to these projects, every year MINI has presented a special one-off model from the current portfolio finished in unique style by fashion designers.

The succession of Life Ball cars started just a few months after the official market launch of the new MINI with a car covered entirely by red fabric. A year later a MINI One proudly bearing the autographs of numerous celebrities made its appearance at the Life Ball. Since 2003, major fashion designers have given the MINI their special touch. The first of these designers was Angelo Missoni adorning a MINI Cooper with countless flower motifs. In 2004 Gianfranco Ferré gave a red MINI Convertible a truly impressive crocodile look, with a MINI Cooper Convertible in Donatella Versace’s exclusive blossom look following in 2005, its interior also highlighting that typical Versace style, with gold-coloured seams on the black leather seats and Swarovski crystals on the gearshift lever.

In 2006 another MINI Cooper Convertible made its appearance on stage at the Life Ball Gala in Vienna, this time in the trendy jeans look of the Diesel fashion label. And the 2008 Life Ball MINI, finally, proudly came in the provocative pin-up look of lingerie label Agent Provocateur. In 2013, Roberto and Eva Cavalli unveiled the Life Ball MINI 2013 refined by fashion designer Cavalli. Since 2002 the cars provided by MINI have been auctioned after the Life Ball Gala, with proceeds going to aids projects.

Architectural solutions for urban worlds of living: MINI defines life in the city.

“Creative Use of Space” lies at the core of the MINI brand. As early as 1959, the classic Mini offered an ingenious solution for one of the most pressing problems of that era – urban mobility at an affordable price. The solution was a vehicle that made the most of its potential and provided maximum driving fun on a minimal traffic footprint. The classic Mini demonstrated that even a small car can be exceptionally exciting and it went on to influence urban mobility for generations to come. Today, one of the biggest challenges in major cities is finding attractive and affordable living space. Once again, the solution here is: “Creative Use of Space”. Since 2016, the brand has used its initiative MINI LIVING to demonstrate how this principle can be transferred to urban living space. MINI LIVING adopts
a creative approach to the challenge in large cities – and presents architectural solutions for urban living worlds of the future.

MINI has joined forces with Chinese property developer NOVA Property Investment Co. to create the world’s first MINI LIVING building in Shanghai. The project is based on an innovative co-living concept. MINI is creating a vibrant urban neighbourhood out of a group of six buildings right at the centre of the city. This was previously a disused industrial complex in an upcoming part of the city’s famous Jing’An district. An urban hotspot is rising out of a former paint factory with lots of space for working, networking and living. The project is developing apartments of different sizes for singles, flat shares or families to rent on a short, medium or long-term basis. Anything that does not fit into the apartments themselves, whether this relates to activities or facilities, can take place or be accommodated in the community spaces. Generous lobbies, exhibition areas and a food court are an invitation to linger and spend time relaxing. The package is completed by gardens, play areas, shops and restaurants that will also be accessible to the general public. The idea of MINI LIVING is that sharers will get more out of life – to the advantage of the residents and the entire city. Digital booking of services complements the package. For example, the residents can make restaurant reservations, order food, or call up room cleaning and service, and book vehicles for shared use. MINI LIVING is demonstrating an intelligent approach to space and is also developing new opportunities for individual and at the same time communal life in the city.

13. A Question of Style.
THE MINI Lifestyle collection.

Driving fun in the MINI is fascinating. But the unique feeling so typical of the MINI goes much, much further. And to express his or her passion for unmistakable style also off the road, the genuine enthusiast will find lots of options in the MINI Lifestyle Collection. This unique Collection comprises fashion, jewellery, accessories and lots of lifestyle products which make it easier not only for the MINI driver to clearly express his or her individual style. Technology, innovation, fun and quality are the primary features offered by the MINI Lifestyle Collection. And like the MINI model range, the MINI Lifestyle Collection is constantly growing and becoming increasingly versatile. New models and new lifestyle products, therefore, enable the connoisseur to enjoy the typical feeling of MINI in a growing number of situations.

On its route in becoming an international best seller in all classes and on all levels of society, the classic Mini in its day already inspired the world of fashion time and again. Renowned designers created individual, one-off models with exceptional body paintwork and interior features. In the 1970s the Mini finally proceeded from the garage to the houses of its fans everywhere – as a miniature model for the children’s room or as a collector’s item for the display cabinet.

Introducing the MINI, the Company also decided to start the unique MINI Lifestyle Collection. And from the beginning, this exclusive line-up of outstanding products was characterised by stylish, cosmopolitan and highly appealing as well as truly surprising details. The MINI Lifestyle Collection takes up the latest exciting trends time and again, continuing and enhancing these trends in the typical style of the brand.

MINI all the way: imaginative, versatile, unmistakable.

In their drafts for the MINI Lifestyle Collection, the most outstanding designers focus not only on the latest fashion trends, but also on the design language and lines of the various MINI models. Indeed, the cars also set the foundation for the various products through their colours and materials, helping to create a product portfolio typical of the brand and truly versatile in every respect, and constantly introducing new ideas to remain absolutely unique. Yet a further highlight in
the current range is the John Cooper Works Collection comprising both fashion products and accessories as an expression of the brand’s sporting spirit also beyond the race track.

The MINI Lifestyle Collection: starring at fashion events and on the cinema screen.

The MINI Lifestyle Collection has already become a highlight in the fashion scene and is to be admired regularly at the most outstanding fashion events. One of these events is the renowned BREAD & BUTTER fashion show in Barcelona, where the MINI Lifestyle Collection has already been presented on various occasions. Other, comparable events likewise provide the ideal setting time and again for the MINI brand. Like the MINI itself, the products in the MINI Lifestyle Collection have also made it to the cinema screen, with numerous performances in many productions. The MINI Cuckoo Clock and the MINI Baby Racer, for example, played important roles in the Disney production Lily the Witch – the Dragon and the Magical Book. Together with the leading female star Alina Freund, the animated dragon Hector showed his great interest in the MINI Lifestyle Collection in this cinema production of the famous children’s book. In particular he loved the MINI Baby Racer that enabled him to get around in fast and furious style.

MINI Feeling everywhere – the current MINI Lifestyle Collection.

A clearly defined language of form, inimitable design and high-quality materials are the hallmark of the current MINI Lifestyle Collection 2018–2020. It offers a diverse selection of products that make the complex everyday routine simpler, more enriched or enhanced, and they embody the essence of the MINI brand – even beyond the vehicles themselves. The collection includes more than 100 items and encompasses clothing through accessories, bags and luggage to articles for children and mobility products.

The visual profile of the MINI Lifestyle Collection 2018-2020 features two new impressive accent colours “Island” and “Coral”. The contemporary shade of blue “Island” melds with the exterior colour of “Island Blue” from the current MINI Countryman. The bright shade of red “Coral” provides the ideal hue to complement this livery and defines a fresh accent. The two accent colours are a perfect foil in interplay with the basic colours of Black, White and Grey.

The product selection of the current MINI Lifestyle Collection ranges from the popular logo T-shirts, polo shirts and sweatshirts, through the MINI Logo Patch Sweatshirt Kids with practical kangaroo pocket and caps, to bags and suitcases of different sizes. Then there are also stylish accessories such as umbrellas, Bluetooth Speakers, watches, sunglasses and travel mugs, the MINI Cloth-Bound Notebook, the MINI Fountain Pen and the MINI Tea Maker. The range for younger MINI fans includes the MINI Bulldog and the MINI Puzzle Set. Juniors can experience different versions of driving fun with the MINI Pull Toy Car, the remote-controlled MINI Countryman RC and the MINI Tricycle. In addition, the MINI 60 Years Lifestyle Collection was created in celebration of the landmark anniversary, including special designer items in the style of the British brand.

All products in the MINI Lifestyle Collection are marketed worldwide through the MINI dealer network.

^{Die Angaben zu Kraftstoffverbrauch, CO2-Emissionen,
Stromverbrauch und Reichweite werden nach dem vorgeschriebenen
Messverfahren VO (EU) 2007/715 in der jeweils geltenden Fassung
ermittelt. Die Angaben beziehen sich auf ein Fahrzeug in
Basisausstattung in Deutschland, die Spannbreiten berücksichtigen
Unterschiede in der gewählten Rad- und Reifengröße und der
optionalen Sonderausstattung und können sich während der
Konfiguration verändern.}

^{Die Angaben sind bereits auf Basis des neuen WLTP-Testzyklus
ermittelt und zur Vergleichbarkeit auf NEFZ zurückgerechnet. Bei
diesen Fahrzeugen können für die Bemessung von Steuern und anderen
fahrzeugbezogenen Abgaben, die (auch) auf den CO2-Ausstoß abstellen,
andere als die hier angegebenen Werte gelten.}

^{Weitere Informationen zum offiziellen Kraftstoffverbrauch und den
offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen
können dem 'Leitfaden über den Kraftstoffverbrauch, die
CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen'
entnommen werden, der an allen Verkaufsstellen, bei der Deutschen
Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen, und unter https://www.dat.de/co2/
unentgeltlich erhältlich ist.}

Bitte wenden Sie sich bei Rückfragen an:
Presse- und Öffentlichkeitsarbeit

Matthias Bode, Pressesprecher Produktkommunikation MINI
Telefon: +49-89-382-61742, Fax: +49-89-382-28567
E-Mail: matthias.bode@mini.com

Andreas Lampka, Leiter Kommunikation MINI
Telefon: +49- 89-382-23662, Fax: +49 89-382-28567
E-Mail: andreas.lampka@mini.com

^{Die BMW Group}
^{Die BMW Group ist mit ihren Marken BMW, MINI, Rolls-Royce und BMW
Motorrad der weltweit führende Premium-Hersteller von Automobilen
und Motorrädern und Anbieter von Premium-Finanz- und
Mobilitätsdienstleistungen. Das BMW Group Produktionsnetzwerk
umfasst 30 Produktions- und Montagestätten in 14 Ländern; das
Unternehmen verfügt über ein globales Vertriebsnetzwerk mit
Vertretungen in über 140 Ländern.}
^{Im Jahr 2018 erzielte die BMW Group einen weltweiten Absatz von
mehr als 2.490.000 Automobilen und über 165.000 Motorrädern. Das
Ergebnis vor Steuern im Geschäftsjahr 2018 belief sich auf 9,815
Mrd. €, der Umsatz auf 97,480 Mrd. €. Zum 31. Dezember 2018
beschäftigte das Unternehmen weltweit 134.682 Mitarbeiterinnen und Mitarbeiter.}
^{Seit jeher sind langfristiges Denken und verantwortungsvolles
Handeln die Grundlage des wirtschaftlichen Erfolges der BMW Group.
Das Unternehmen hat ökologische und soziale Nachhaltigkeit entlang
der gesamten Wertschöpfungskette, umfassende Produktverantwortung
sowie ein klares Bekenntnis zur Schonung von Ressourcen fest in
seiner Strategie verankert.}
^{www.bmwgroup.com}
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CO2 EMISSIONS & CONSUMPTION.

MINI One 60 Years Edition 3 Door (combined fuel consumption: 5.4 – 5.0 l/100 km; combined CO₂ emissions: 123 – 114 g/km)

MINI Cooper 60 Years Edition 3 Door (combined fuel consumption: 5.3 – 5.0 l/100 km; combined CO₂ emissions: 122 – 115 g/km)

MINI Cooper S 60 Years Edition 3 Door (combined fuel consumption:
6.4 – 6.1 l/100 km; combined CO₂ emissions: 147 – 139 g/km)

MINI One 60 Years Edition 5 Door (combined fuel consumption: 5.4 – 5.0 l/100 km; combined CO₂ emissions: 124 – 115 g/km)

MINI Cooper 60 Years Edition 5 Door (combined fuel consumption: 5.4 – 5.1 l/100 km; combined CO₂ emissions: 122 – 115 g/km)

MINI Cooper S 60 Years Edition 5 Door (combined fuel consumption: 6.5 – 6.2 l/100 km; combined CO₂ emissions: 149 – 141 g/km).

MINI Cooper SE (combined power consumption: 0.0 l/100 km; combined electricity consumption: 16.8 – 14.8 kWh/100 km; combined CO₂ emissions: 0 g/km)

MINI Cooper S E Countryman ALL4 (combined fuel consumption: 2.1 – 1.9 l/100 km; combined electricity consumption: 13.9 –
13.5 kWh/100 km; combined CO₂ emissions: 47 – 43 g/km)

Press Contact: Andreas Lampka
Tel: +491754381050
E-mail: andreas.lampka@bmwgroup.com

THE NEW MINI 3-DOOR HATCH, MINI 5-DOOR HATCH AND MINI CONVERTIBLE.

Wed, 10 Jan 2018 01:01:00 +0100

New technology, cutting-edge connectivity, standard-fit front and rear LED lights across the range and an advanced dual-clutch automatic gearbox are just some of the features in the new 2018 MINI 3-Door Hatch, MINI 5-Door Hatch and MINI Convertible, which will launch at MINI retailers across Ireland this March.

The changes are focused on driver appeal and core new technologies, including MINI Connected Concierge services, wireless smartphone charging and first-in-class options such as new anti-dazzle adaptive headlights with Matrix high beam.

First-in-class new ‘Matrix’ adaptive LED headlamps will be offered as an option on the new MINI Hatch and Convertible range, which automatically adjusts brightness using a matrix of different light elements to cater for specific road conditions.

The adaptive LEDs also feature an automatic selective dip function when on high beam, which automatically extinguishes the parts of the lamp which may dazzle other drivers, while at the same time offering optimal illumination.

New MINI logo: reduced to the essentials.

The 2018 MINI range will also see the debut of an all-new MINI logo on the vehicle. The new badge has a flat two-dimensional design, reflecting MINI’s new brand identity with its focus on the essentials – namely key values such as driving fun, distinctive design, premium quality and emotional appeal. The new logo appears on the bonnet, tailgate, steering wheel, instrument display and central locking remote control on all models.

Three new colours, including premiere for Piano Black Exterior.

The range of body finishes available for the new MINI range includes three brand new colours, namely Emerald Grey metallic, Starlight Blue metallic and Solaris Orange metallic.

Exterior options now include an additional means of customising the exterior design. With the Piano Black Exterior pack, the surrounds of the headlights, rear lights and radiator grille are finished in high-gloss black instead of chrome.

The choice of alloy wheels has been expanded, too. 17-inch ‘Roulette’ and ‘Propeller’ designs are now available for all body variants of the new MINI Hatch and Convertible, along with a new ‘Rail’ two-tone wheel.

New leather trims, interior surfaces and colour lines.

A broad selection of seat surfaces, interior surfaces and colour lines add a touch of individual style to the interior of the new MINI range. These include Chester leather trim in Malt Brown and a colour line now also available in Malt Brown.

Maximum individualisation: MINI Yours Customised.

The MINI Yours Customised program includes new products whose design can be created by customers themselves, which are then produced precisely according to their individual specifications. It includes side scuttles, decorative strips for the interior on the passenger side, LED door sill finishers and LED door projectors.

MINI Yours Customised products can be selected, designed and ordered through a specially created online shop launching later in 2018. Here customers can choose between various colours, patterns, surface structures and icons, as well as contributing their own texts and adding a touch of personal style to the design. This creative interaction between manufacturer and customer enables MINI drivers to turn their vehicle into a unique expression of their own personality. The individualised products are manufactured using innovative production techniques, including 3D printing and laser engraving.

Drive: increased driving fun and reduced weight.

Revisions to engines and powertrain have been made to further enhance driving fun. Development has been applied across the board, including the basic engine, MINI TwinPower Turbo Technology, engine electronics, oil supply, intake air ducting, the cooling system and the exhaust system.

One very clever feature of the new MINI engines is the use of carbon-fibre reinforced plastic (CFRP) on the engine covers, which not only contributes to further weight reduction, but also takes advantage of using recycled material generated during the production of BMW’s ‘i’ range of electric vehicles.

The 3-cylinder petrol engine in the MINI One has seen an increase in capacity to 1.5 litres, increasing maximum torque by 10 Nm, taking it to 190 Nm.

New: 7-speed Steptronic transmission with double clutch with electronic selector lever.

All new MINIs come with a precise six-speed manual gearbox as standard, but now 3-Door Hatch, 5-Door Hatch and Convertible models are now also available with a 7-speed Steptronic transmission with double clutch as an option.

The transmission is offered on MINI One, MINI Cooper, MINI Cooper S and MINI Cooper D engine variants, and is characterised by very fast gearshifts, enabling sporty acceleration and an impressive spread of torque.

The transmission comes with an all-new electronic selector lever, while on the MINI Cooper S the automatic option includes shift paddles at the steering wheel for a level of manual intervention.

All Steptronic transmissions allow the car to coast in MID and GREEN mode and incorporate the latest generation of auto start/stop functions.

Using the satellite navigation data and the car’s inbuilt camera systems, the stop/start can be intelligently controlled to identify situations in which it is better not to switch off the engine: for example when stopping briefly before making a turn or entering a roundabout, or if the traffic ahead has started moving again.

New steering wheel with multifunction buttons and radio with 6.5-inch colour screen as standard.

The newly designed three-spoke steering wheel in the MINI range now features multifunction buttons. On the left-hand control panel it is possible to activate the Speed Limit Device to set a maximum speed, while the audio and communication controls are on the right-hand side. A sports leather steering wheel, a MINI Yours sports leather steering wheel and a John Cooper Works leather steering wheel are all available as options. The standard trim also includes an audio system with 6.5-inch colour screen in the central instrument panel and mobile phone integration via Bluetooth.

New options: Refreshed Pepper and Chili packs now include rear PDC and MINI Logo projection as standard.
For 2018, MINI has introduced new options and enhanced the equipment offered in the popular Pepper and Chili packs.

Pepper Pack adds extra content including 15-inch light alloy wheels, MINI Excitement Pack, leather steering wheel, rain sensor with automatic headlight activation and automatic air conditioning. A new addition to the Pepper Pack in 2018 is rear park distance control (PDC) ensuring that the MINI vehicles are easier than ever to park in and around town.

Chili Pack builds on the contents of the Pepper Pack, adding extras features including 17-inch light alloy wheels, cloth and leather upholstery, a sport steering wheel and a sport button to further enhance the driving experience.

The MINI Excitement Package, which is included in the Pepper and Chili packs for customers, now includes MINI logo projection on the driver's side. When the vehicle door is opened and closed, the new MINI logo is projected onto the ground in front of the door from a light source in the exterior mirror and can be seen there for 20 seconds, or permanently if the door is left open.

Infotainment and Navigation: 6.5-inch full colour display as standard and debut of new Navigation Plus Pack with wireless charging.

As standard, all vehicles will have a 6.5-inch full colour display and standard rotary controller. Customers can choose to upgrade this screen to include optional MINI Navigation with a touchscreen display and Apple CarPlay functionality.

MINI has simplified the range of additional infotainment packs for customers in 2018, with one new infotainment package now offered. The new Navigation Plus package contains a raft of innovative optional equipment, including MINI’s new 8.8-inch touchscreen display, wireless charging, new MINI Connected Services.

New MINI 3-Door Hatch: Five engine variants

MINI One 3-Door Hatch: 75 kW/102 hp, 0 – 100 km/h in 10.1 seconds, fuel consumption: 4.9 l/100km combined cycle (4.8 l/100km combined cycle)*, CO2 emissions: 115 – 111 g/km (114 – 109 g/km)*.

MINI Cooper 3-Door Hatch: 100 kW/136 hp, 0 – 100 km/h in 7.9 seconds, top speed: 210km/h, fuel consumption: 5.0 l/100km combined cycle (4.8 l/100km combined cycle)*, CO2 emissions: 118 – 114 g/km (114 – 109 g/km)*.

MINI Cooper S 3-Door Hatch: 141 kW/192 hp, 0 – 100 km/h in 6.8 seconds, top speed: 235 km/h, fuel consumption: 6.0 l/100km combined cycle (5.2 l/100km combined cycle)*, CO2 emissions: 139 – 138 g/km (120 – 119 g/km)*.

MINI John Cooper Works 3-Door Hatch: 170 kW/231 hp, 0 – 100 km/h in 6.3 seconds, top speed: 246 km/h, fuel consumption: 6.6 l/100km combined cycle (5.7 combined cycle)*, CO2 emissions: 150 g/km (130 g/km)*.

MINI Cooper D 3-Door Hatch: 85 kW/116 hp, 0 – 100 km/h in 9.2 seconds, top speed: 205km/h, fuel consumption: 3.9 – 3.9 litres/100 km (3.8 – 3.8 litres/100 km)*, CO2 emissions: 103 – 102 g/km (100 – 99 g/km)*.

MINI 5-Door Hatch: Three petrol and one diesel engine

MINI One 5-Door Hatch: 75 kW/102 hp, 0 – 100 km/h in 10.3 seconds, top speed: 192 km/h, fuel consumption: 4.9 l/100km combined cycle (4.8 l/100km combined cycle)*, CO2 emissions: 116 – 112 g/km (115 – 110 g/km)*.

MINI Cooper 5-Door Hatch: 100 kW/136 hp, 0 – 100 km/h in 8.2 seconds, top speed: 207km/h, fuel consumption: 5.1 l/100km combined cycle (4.8 l/100km combined cycle)*, CO2 emissions: 120 – 116 g/km (115 – 110 g/km)*.

MINI Cooper S 5-Door Hatch: 141 kW/192 hp, 0 – 100 km/h in 6.9 seconds, top speed: 235km/h, fuel consumption: 6.2 l/100km combined cycle (5.4 l/100km combined cycle)*, CO2 emissions: 143 – 141 g/km (124 – 123 g/km)*.

MINI Cooper D 5-Door Hatch: 85 kW/116 hp, 0 – 100 km/h in 9.4 seconds (9.6 seconds), top speed: 126 mph (126 mph), fuel consumption: 4.0 – 3.9 litres/100 km (4.0 – 3.9 litres/100 km)*, CO2 emissions: 104 – 103 g/km (104 – 103 g/km)*.

MINI Convertible: Three petrol engines available

MINI Cooper Convertible: 100 kW/136 hp, 0 – 100 km/h in 8.8 seconds, top speed: 208km/h, fuel consumption: 5.2 l/100km combined cycle (5.2 l/100km combined cycle)*, CO2 emissions: 123 – 119 g/km (123 – 118 g/km)*.

MINI Cooper S Convertible: 100 kW/136 hp, 0 – 100 km/h in 8.8 seconds, top speed: 230 km/h, fuel consumption: 6.3 l/100km combined cycle (4.9 l/100km combined cycle)*, CO2 emissions: 123 – 119 g/km (123 – 118 g/km)*.

MINI John Cooper Works Convertible: 170 kW/231 hp, 0 – 100 km/h in 6.6 seconds, top speed: 241 km/h, fuel consumption: 6.7 l/100km combined cycle (5.9 l/100km mpg combined cycle)*, CO2 emissions: 152 g/km (136 g/km)*.

Ends

*Fuel consumption and CO2 emission figures were measured using the methods required according to Regulation (EC) 2007/715 as amended. The figures are provisional and are based on a vehicle with basic equipment in Germany. Figures depend on the tyre format selected; specifications in brackets apply to vehicles with automatic transmission.

For further details on official fuel consumption figures, official specific CO2 emissions and power consumption of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

For further information please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 2953 | Laura.Condron@BMW.ie

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