Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X. (LINK TO FULL RELEASE)

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market.  

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.    

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

The First of a New Era I Introducing the New BMW iX3.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.   

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction. 

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg  

YouTube videos on Sustainability and Design of the new BMW iX3  

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The  video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com 
LinkedIn: http://www.linkedin.com/company/bmw-group/ 
YouTube: https://www.youtube.com/bmwgroup 
Instagram: https://www.instagram.com/bmwgroup 
Facebook: https://www.facebook.com/bmwgroup 
X: https://www.x.com/bmwgroup 

• Refreshed exterior design, with hints of the BMW iX and BMW i4
• Enhanced levels of standard equipment, adding M Sport Package as standard
• Pricing from €73,295 OTR for the BMW iX3 M Sport, with the first customer deliveries in Ireland from December 2021.

Now with a more visually striking appearance, the new BMW iX3 has undergone an exterior design refresh and introduced the M Sport Package as standard in Ireland, further enhancing the already high specification.

The BMW kidney grille is now larger than before and has a single-piece frame which comes in Pearl-effect Chrome with a blue accent – in familiar BMW i style – along the inner edges, whilst the inner surfaces of the kidney grille elements have a mesh-like structure and feature a BMW i badge.

The headlight contours are now ten millimetres slimmer, helping to give the new BMW iX3 a sharper look and lending the front end a distinct similarity to that of the BMW iX and BMW i4.

The lower air intake, which comes with ten-stage active air flap control to cool the drive system components and brakes, has gained in size. The air curtains positioned at the outer edges of the front end are now L-shaped and have blue accents.

Air breathers in the front side panels also have a new M-specific design, while the blue accent in the side skirts is omitted. Muscular and aerodynamically optimised surfacing marks out the rear apron of the new BMW iX3. The outer elements of the rear diffuser are in BMW i Blue and the contours of the fully LED rear lights are marked out even more precisely by a black surround. The striking design at night is defined by the slim light graphic and new three-dimensional pincer-shaped contouring with delicately integrated, horizontal turn signal indicators.

BMW iX3 deploys BMW Group’s fifth-generation eDrive technology including an innovative charging unit, which sends power to both the 400V battery and the 12V on-board power supply. When charging using alternating current, it enables both single-phase and three-phase charging at up to 11 kW. Plugging the vehicle into a direct current rapid-charging station opens the door to charging outputs of up to 150 kW, meaning the high-voltage battery can be charged from 0 to 80 per cent of its full capacity in 34 minutes. Drivers can inject the power required to add 100kms to the car’s driving range (in the WLTP cycle) in just 10 minutes.

The gravimetric energy density of the 188 prismatic cells in the new BMW iX3 is around 20 per cent higher than that of the battery cells used in previous fully-electric BMW Group vehicles. A gross energy content of 80 kWh – of which 74 kWh is utilised – and the high efficiency of the drive systems allow the BMW iX3 to offer a range of up to 450kms^* (WLTP test cycle).

^{*All figures relating to output, charging capacity, charging times, performance, energy consumption and range are provisional and based on the standard specification in Germany.}

BMW iX3 M Sport or BMW iX3 M Sport Pro customers will have the choice of four exterior metallic body paint colours including Carbon Black, Mineral White, Phytonic Blue and Sophisto Grey. Black High Gloss exterior trim will be offered as standard alongside 19” Black aerodynamic wheels, automatic tailgate, adaptive suspension, heated steering wheel and panoramic sunroof completing the exterior look of the BMW iX3 M Sport.

Vernasca leather in a choice of four colours, Sensatec dashboard, sun protection glazing, ambient lighting and electric seats are offered as standard within the vehicle interior, enhancing comfort and style. Additional standard features include M Sport Package, wireless phone charging, heated front seats and the brand’s very latest driver assistance technology, including Driving Assistant Professional, Parking Assistant and BMW Live Cockpit Professional.

For customers choosing the BMW iX3 M Sport Pro, additional standard features include BMW Head-up Display, Harman Kardon surround sound, Gesture Control, Parking Assistant Plus, darkened headlights, Automatic high beam assistant, Comfort access and Lumbar support. BMW IconicSounds Electric, developed in collaboration with Hans Zimmer, completes the extensive offering.

Trailblazing: Digital services and outstanding environmental credentials.

BMW assumed a leading role in driving forward electric mobility when it unveiled innovative solutions for charging at home or on the move alongside the introduction of BMW i3 in 2013. This trend continues with the BMW iX3, which includes a newly developed Flexible Fast Charger cable which can be hooked up to both standard domestic and industrial sockets using optional adapters.

Recharging at home is further enhanced with a personal Wallbox. Available through our partner, Smart solutions are also available to monitor energy usage and cost, as well as keeping a historic record of home-charging energy expenditure, making it very convenient for company car users.

BMW Maps
The cloud-based BMW Maps navigation system enables route and arrival times to be calculated with even greater speed and precision. Services already familiar from the BMW i3, such as navigation with range display on the map and detailed information on public charging stations – covering everything from address, availability and connector type through to charging rate and Chargepoint Operator – are now joined by additional functionality that can be accessed from the car. This capability includes navigation planning with recommendations for charging stops, information on points of interest near public charging stations and the ability to filter search results by fast-charging points.

The exceptionally efficient drive system, extensive use of secondary raw materials in the manufacture of aluminium castings and thermoplastics, absence of rare earths and across-the-board use of green electricity in production, including the cells for the high-voltage battery, are all contributory factors in the impressive CO2 assessment for the new BMW iX3.

During the customer-use phase, the iX3 outperforms the diesel-powered BMW X3 xDrive 20d by more than 30 per cent when drawing on average European electricity sources or roughly 60 per cent when powered by green electricity.

BMW Operating System 7 and BMW Intelligent Personal Assistant.

The BMW iX3 is equipped with the latest generation BMW Operating System 7, which allows for every line of software code in the car to be updated over the air in the future. The standard-fit BMW Live Cockpit Professional offers a fully-digital screen grouping comprising a high-resolution 12.3 inch instrument cluster behind the steering wheel and a 12.3-inch Central Control Display. 

The enhanced intuitive multimodal interaction allows the driver to take their pick of control interface for the situation at hand: Control Display touchscreen, iDrive Controller, multifunction buttons on the steering wheel, voice control or BMW gesture control.

The latest version of the BMW Intelligent Personal Assistant takes the connection between driver and car to a new level in the new BMW iX3.  Activated by a spoken prompt (for example “Hey BMW”) or at the touch of a button, this digital companion acquires new capabilities all the time. The system helps the driver, learns their preferences and is familiar with their favoured settings – e.g. for the seat heating or the places they drive to frequently using the navigation system (“Take me home”).

Smartphone integration with Apple CarPlay and Android Auto.

BMW Live Cockpit Professional comes with optimised smartphone integration; in addition to Apple CarPlay, the new iX3 is also compatible with Android Auto.

The latter enables customers to access digital services such as Google Assistant, Google Maps, music streaming services like Spotify and Amazon Music, and the WhatsApp messaging service.

The BMW iX3 M Sport is available to order now from retailers nationwide, with pricing from €73,295 on the road (OTR). The BMW iX3 M Sport Pro is offered from €76,985 OTR.  The first customer deliveries will commence in Ireland from December 2021.

Ends

Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. The figures are calculated using a vehicle fitted with basic equipment in Germany, the ranges stated take into account differences in selected wheel and tyre sizes as well as the optional equipment. They may change during configuration.

The details marked * have already been calculated based on the new WLTP test cycle and adapted to NEDC for comparison purposes. In these vehicles, different figures than those published here may apply for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions.

For further details of the official fuel consumption figures and official specific CO2emissions of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was €5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.press.bmwgroup.ie

BMW Media:

@ BMW Ireland Facebook

@ BMW Ireland Twitter

@ BMW Ireland Instagram

@ BMW Ireland LinkedIn

@ BMW Ireland YouTube

For further information, please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Please find attached on location pictures of the International Media Launch of the first-ever BMW iX3.

Following the announcement of the first fully electric-powered BMW X model earlier this summer, BMW is today revealing the launch specifications for the BMW iX3 in the IE market.

Launching in summer 2021, Irish customers will be able to choose between the iX3 Premier Edition and BMW iX3 Premier Edition Pro, both offering a significant level of standard equipment over and above the current X3. The BMW X3 will be the brand’s first model offered with a pure-electric drive system, a plug-in hybrid system or highly efficient petrol and diesel engines. 

A curated selection of colours and trims

BMW iX3 Premier Edition or BMW iX3 Premier Edition Pro customers will have the choice of four exterior metallic body paint colours including Carbon Black, Mineral White, Phytonic Blue and Sophisto Grey. Two exterior trim colours will be offered too, with Brushed Aluminium or Black High Gloss exterior trim. 20” Black aerodynamic wheels, automatic tailgate, adaptive suspension and panoramic sunroof complete the exterior look of the BMW iX3 Premier Edition.

Vernasca leather in a choice of four colours, Sensatec dashboard, sun protect glazing, ambient lighting and electric seats are offered as standard within the vehicle interior, enhancing comfort and style.

Additional standard features include wireless phone charging, heated front seats and the brand’s very latest driver assistance technology, including Driving Assistant Professional, Parking Assistant and BMW Live Cockpit Professional.

For customers choosing the BMW iX3 Premier Edition Pro, additional standard features will include BMW Head-up Display, Harman Kardon surround sound, Gesture Control,  Parking Assistant Plus, Automatic high beam assistant, Comfort access and Lumbar support. BMW IconicSounds Electric, developed in collaboration with Hans Zimmer, completes the extensive offering.

Pricing for the BMW iX3 Premier Edition and Premier Edition Pro in the Ireland as follows:

BMW iX3 in detail

Highly integrated drive system technology.

The highly integrated drive system technology at the heart of the new BMW iX3 plays a particularly important role in optimising efficiency and power development. The electric motor, transmission and power electronics are now arranged together in a single housing. The electric motor in the new BMW iX3 works according to the principle of a current-excited synchronous motor, without the use of magnets. This design eliminates the use of rare earth materials of the motor.

The power density of the electric motor in the iX3 is 30 per cent greater than that of existing fully-electric vehicles within the BMW Group portfolio. The motor is up to 93 per cent efficient, compared with under 40 per cent for combustion engines.

The new drive system unit generates maximum output of 286 hp and peak torque of 295 lb-ft which, unlike many other electric motors, is sustained at high revs.

The new BMW iX3 sprints from 0-100km/h in 6.8 seconds, putting it in the same territory as the conventionally powered BMW X3 xDrive30i.

Top speed is electronically limited to 180 kmph. Sending power to the rear wheels creates a characteristic BMW driving experience with outstanding traction ensured thanks to the standard-fit ARB technology (actuator contiguous wheel slip limitation).

Cutting-edge battery-cell technology plays a headline role in the latest development stage of high-voltage batteries. The storage capacity of the battery has been substantially increased, relative to the installation space required and its weight.

The gravimetric energy density of the 188 prismatic cells in the new BMW iX3 is around    20 per cent higher than that of the battery cells used by the BMW Group in its fully-electric vehicles up to now. A gross energy content of 80 kWh – of which 74 kWh is utilised – and the high efficiency of the drive systems allow the new BMW iX3 to offer a range of up to 450 kilometres (WLTP test cycle).

Another technical highlight making its debut in iX3 thanks to BMW Group’s fifth-generation eDrive technology is the innovative new charging unit, which sends power to both the 400V battery and the 12V on-board power supply. When charging using alternating current, it enables both single-phase and three-phase charging at up to 11 kW. Plugging the vehicle into a direct current rapid-charging station opens the door to charging outputs of up to 150 kW, meaning the high-voltage battery can be charged from 0 to 80 per cent of its full capacity in 34 minutes. Drivers can inject the power required to add 100 kilometres to the car’s driving range (in the WLTP cycle) in just 10 minutes.

Optimised efficiency enhances capability over long distances.

The outstanding efficiency of its electric motor and its high charging capacity give the new BMW iX3 exceptional long-distance capability.

On a trip, a BMW iX3 would need to make fewer charging stops than a comparable electric vehicle whose efficiency is compromised by the presence of larger and heavier high-voltage batteries. And the iX3 stops would be shorter.

Adaptive recuperation enhances efficiency and driving comfort during a journey. The intensity of the Brake Energy Regeneration is adapted to the road situation using data from the navigation system and the driver assistance system sensors.

For example, when approaching a junction or a vehicle on the road ahead, recuperation is fully utilised. On the open road, the coasting function is activated whenever the driver takes their foot off the accelerator.

As an alternative to adaptive recuperation, in driving position D the driver can choose a high, medium or low Brake Energy Regeneration setting.

Engaging driving position B provides the signature one-pedal feeling of BMW Group’s electric vehicles thanks to particularly strong recuperation. An enhanced heat pump included as standard on the BMW iX3 underscores the efficiency-oriented approach taken to the vehicle’s development.

Trailblazing: Digital services and outstanding environmental credentials.

BMW assumed a leading role in driving forward electric mobility when it unveiled innovative solutions for charging at home or on the move alongside the introduction of BMW i3 in 2013. This trend continues with the BMW iX3, which includes a newly developed Flexible Fast Charger cable which can be hooked up to both standard domestic and industrial sockets using optional adapters. Recharging at home is further enhanced with a personal Wallbox, available through a BMW retailer.

The exceptionally efficient drive system, extensive use of secondary raw materials in the manufacture of aluminium castings and thermoplastics, absence of rare earths and across-the-board use of green electricity in production, including the cells for the high-voltage battery, are all contributory factors in the impressive CO2 assessment for the new BMW iX3.

During the customer-use phase, the iX3 outperforms the diesel-powered BMW X3 xDrive 20d by more than 30 per cent when drawing on average European electricity sources or roughly 60 per cent when powered by green electricity.

Proportions and versatility of an SAV, innovative aerodynamic wheels.

The exterior design of the new BMW iX3 displays the typical proportions of a Sports Activity Vehicle, which means it provides a visual showcase for the robust premium character and all-round talents espoused by BMW X models. Model-specific design features optimise the car’s aerodynamic properties as well as lending visual expression to its sustainability-focused drive concept. The front apron and BMW kidney grille have a largely enclosed design, while the rear end has also been sculpted with a view to reducing air resistance.

Innovative, aerodynamically designed light-alloy wheels help to control the flow of air around the vehicle. The aerodynamic wheels making their debut on the new BMW iX3 reduce its drag coefficient by around 5 per cent over an equivalent vehicle with conventional light-alloy wheels. This is achieved with the help of sophisticated inserts in the V-spoke base wheel whose surfaces keep the air flowing smoothly.

The resulting improvement in efficiency adds around 10 kilometres to the range of the new BMW iX3 (WLTP test cycle). This combines with aerodynamic enhancements to the underbody’s rear diffuser and chassis strut area, as well as the air flap control system, to give the all-electric SAV a drag coefficient (Cd) of 0.29.

Premium ambience and BMW IconicSounds Electric in the interior.

Understated blue accents for both the exterior and interior of the new

BMW iX3 allude to the presence of its electric drive system. The clearly structured controls, high-quality materials and stylish surfaces combine to create the premium interior ambience associated with BMW SAV models. The versatility of the iX3 is confirmed by spaciousness on a par with that of conventionally powered BMW X3 variants. Thanks to the 40:20:40 split/folding rear seat backrest, boot capacity can be increased from 510 to a maximum of 1,560 litres.

The debut of BMW IconicSounds Electric in the BMW iX3 provides acoustic feedback to enrich the electric driving experience by lending it added emotional depth. Load changes are signalled by a smoothly modulated sound, and recuperation during overrun and braking is accompanied by a gently filtered acoustic response, meaning that every

driving state is accompanied by a matching sound pattern. A newly introduced short sound composition, which is the result of a collaboration between Hans Zimmer and BMW sound designer Renzo Vitale, can be heard when the Start/Stop button is pressed. The drive sound is an original work by BMW’s sound designers and acoustic engineers. Drive soundtracks from the collaboration with Hans Zimmer will be available in electrified BMW models at a later date.

BMW Operating System 7 and BMW Intelligent Personal Assistant.

The BMW iX3 is equipped with the latest generation BMW Operating System 7, which allows for every line of software code in the car to be updated over the air in the future. The standard-fit BMW Live Cockpit Professional offers a fully-digital screen grouping comprising a high-resolution 12.3 inch instrument cluster behind the steering wheel and a 10.25-inch Central Control Display. 

The enhanced intuitive multimodal interaction allows the driver to take their pick of control interface for the situation at hand: Control Display touchscreen, iDrive Controller, multifunction buttons on the steering wheel, voice control or BMW gesture control.

The latest version of the BMW Intelligent Personal Assistant takes the connection between driver and car to a new level in the new BMW iX3.

Activated by a spoken prompt (for example “Hey BMW”) or at the touch of a button, this digital companion acquires new capabilities all the time. The system helps the driver, learns their preferences and is familiar with their favoured settings – e.g. for the seat heating or the places they drive to frequently using the navigation system (“Take me home”).

Smartphone integration with Apple CarPlay and Android Auto.

BMW Live Cockpit Professional comes with optimised smartphone integration; in addition to Apple CarPlay, the new iX3 is also compatible with Android Auto.

The latter enables customers to access digital services such as Google Assistant, Google Maps, music streaming services like Spotify and Amazon Music, and the WhatsApp messaging service.

Ends

Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. The figures are calculated using a vehicle fitted with basic equipment in Germany, the ranges stated take into account differences in selected wheel and tyre sizes as well as the optional equipment. They may change during configuration.

The details marked * have already been calculated based on the new WLTP test cycle and adapted to NEDC for comparison purposes. In these vehicles, different figures than those published here may apply for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions.

For further details of the official fuel consumption figures and official specific CO2emissions of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmwgroup/

For further information, please contact:

Aisling Brogan | Corporate Communications & Events Manager | 086 014 6474 | aisling.brogan@bmw.ie

The first fully electric-powered BMW X model has broken cover. The BMW iX3 (WLTP combined test cycle: 0.0 l/100 km; electric power consumption combined: 19.5 – 18.5 kWh/100 km; CO2 emissions combined: 0 g/km) combines emissions-free travel, dynamic handling and performance with the comfort, functionality and spaciousness that customers would expect of a BMW Sports Activity Vehicle (SAV). The iX3 sees the BMW Group pressing ahead with its electrified model offensive set out in its NUMBER ONE > NEXT corporate strategy. The technological expertise amassed in the development of BMW i models is now coming to the fore in a fully-electric model from the core BMW brand.

The BMW X3 will be the brand’s first model to be available with a pure-electric drive system, a plug-in hybrid system or highly efficient petrol and diesel engines. This embodies the BMW Group “Power of Choice” strategic approach, with the company supporting the broad spread of customer requirements and statutory regulations around the world.

The new BMW iX3 is the result of many years of development work in the electric mobility field. The advances achieved since the market launch of the BMW i3 in 2013 now culminate in the company’s fifth-generation eDrive technology which comprises of a highly efficient electric motor, optimised energy density high-voltage battery and a high charging capacity. Thanks to the BMW Group’s longstanding investment in electric mobility, the use of disproportionately large batteries, which have a negative effect on vehicle weight, driving dynamics and electric power consumption, has been avoided in the development of this vehicle.

IE Launch in 2021.

The new BMW iX3 will launch with an exclusive Premier edition for the IE market in summer next year. Pricing and standard specification details will be revealed in autumn 2020, with pre-ordering opening at the same time.

The iX3 will be launched in some worldwide markets later this year. It will be the brand’s first model to be built for export at the Shenyang plant in China, which is operated by the joint venture BMW Brilliance Automotive.

Fifth-generation BMW eDrive technology.

The premiere of the new iX3 marks the introduction of BMW Group’s fifth generation eDrive technology. Combining the latest electric motor, power electronics, charging technology and high-voltage battery, the fifth-generation system demonstrates clear progress in its performance characteristics, electric power consumption and range. These components, developed in-house by BMW Group, will also be fitted in the BMW iNEXT and BMW i4 models from 2021.

The new BMW iX3 has been designed for the current requirements of the electric vehicle market and with future advances in mind. BMW eDrive technology provides an outstanding basis for economically sustainable applications in volume production models.

The introduction of iX3 is well timed, with the enduring appeal of SAV models and rising worldwide demand for all-electric premium cars.

Highly integrated drive system technology.

The highly integrated drive system technology at the heart of the new BMW iX3 plays a particularly important role in optimising efficiency and power development. The electric motor, transmission and power electronics are now arranged together in a single housing. The electric motor in the new BMW iX3 works according to the principle of a current-excited synchronous motor, without the use of magnets. This design eliminates the use of rare earth materials of the motor.

The power density of the electric motor in the iX3 is 30 per cent greater than that of existing fully-electric vehicles within the BMW Group portfolio. The motor is up to 93 per cent efficient, compared with under 40 per cent for combustion engines. The new drive system unit generates maximum output of 286 hp and peak torque of 295 lb-ft which, unlike with many other electric motors, is sustained at high revs. The new BMW iX3 sprints from 0 to 100 kmph in 6.8 seconds, putting it in the same territory as the conventionally powered BMW X3 xDrive30i. Top speed is electronically limited to 180 kmph. Sending power to the rear wheels creates a characteristic BMW driving experience with outstanding traction ensured thanks to the standard-fit ARB technology (actuator contiguous wheel slip limitation).

Cutting-edge battery-cell technology plays a headline role in the latest development stage of high-voltage batteries. The storage capacity of the battery has been substantially increased, relative to the installation space required and its weight. The gravimetric energy density of the 188 prismatic cells in the new BMW iX3 is around    20 per cent higher than that of the battery cells used by the BMW Group in its fully-electric vehicles up to now. A gross energy content of 80 kWh – of which 74 kWh is utilised – and the high efficiency of the drive systems allow the new BMW iX3 to offer a range of up to 458 kilometres (WLTP test cycle).

Another technical highlight making its debut in iX3 thanks to BMW Group’s fifth-generation eDrive technology is the innovative new charging unit, which sends power to both the 400V battery and the 12V on-board power supply. When charging using alternating current, it enables both single-phase and three-phase charging at up to 11 kW. Plugging the vehicle into a direct current rapid-charging station opens the door to charging outputs of up to 150 kW, meaning the high-voltage battery can be charged from 0 to 80 per cent of its full capacity in 34 minutes. Drivers can inject the power required to add 100 kilometres to the car’s driving range (in the WLTP cycle) in just 10 minutes.

Optimised efficiency enhances capability over long distances.

The outstanding efficiency of its electric motor and its high charging capacity give the new BMW iX3 exceptional long-distance capability. On a trip, a BMW iX3 would need to make fewer charging stops than a comparable electric vehicle whose efficiency is compromised by the presence of larger and heavier high-voltage batteries. And the iX3 stops would be shorter.

Adaptive recuperation enhances efficiency and driving comfort during a journey. The intensity of the Brake Energy Regeneration is adapted to the road situation using data from the navigation system and the driver assistance system sensors. For example, when approaching a junction or a vehicle on the road ahead, recuperation is fully utilised. On the open road, the coasting function is activated whenever the driver takes their foot off the accelerator. As an alternative to adaptive recuperation, in driving position D the driver can choose a high, medium or low Brake Energy Regeneration setting. Engaging driving position B provides the signature one-pedal feeling of BMW Group’s electric vehicles thanks to particularly strong recuperation.

An enhanced heat pump included as standard on the BMW iX3 underscores the efficiency-oriented approach taken to the vehicle’s development.

Sporty handling and supreme traction.

The latest-generation high-voltage battery has a particularly slim construction. Positioned low down in the underbody, it has been integrated into the SAV’s flexible vehicle architecture. This lowers the car’s centre of gravity by around 7.5 centimetres compared with its conventionally powered BMW X3 siblings, noticeably enhancing lateral dynamics. Among the bespoke elements of the iX3’s chassis construction is a rear axle subframe, which provides the required space for the drive system unit. The standard adaptive suspension includes electronically controlled dampers, with characteristics that adapt to the road surface at any given time. This enables carefully judged optimisation of the car’s ride comfort and dynamics. The alternative Adaptive M suspension is tuned to deliver an even sportier damper response.

The instant power development of the electric motor and chassis-specific tuning infuse the new BMW iX3 with sporty, agile driving attributes. The innovative ARB traction system, introduced in the BMW i3, and a high level of directional stability ensure good traction in adverse weather conditions and on loose ground for a Sports Activity Vehicle with a single-driven axle.

Trailblazing: Digital services and outstanding environmental credentials.

BMW assumed a leading role in driving forward electric mobility when it unveiled innovative solutions for charging at home or on the move alongside the introduction of BMW i3 in 2013. This trend continues with the BMW iX3, which includes a newly developed Flexible Fast Charger cable which can be hooked up to both standard domestic and industrial sockets using optional adapters.

Recharging at home is further enhanced with a personal Wallbox. Available through our partner, Smart solutions are also possible to monitor energy usage and cost, as well as keeping a historic record of home-charging energy expenditure, making it very convenient for company car users.

The new cloud-based BMW Maps navigation system enables route and arrival times to be calculated with even greater speed and precision.

Services already familiar from the BMW i3, such as navigation with range display on the map and detailed information on public charging stations – covering everything from address, availability and connector type through to charging rate and Chargepoint Operator – are now joined by additional functionality that can be accessed from the car. This capability includes navigation planning with recommendations for charging stops, information on points of interest near public charging stations and the ability to filter search results by fast-charging points.

The exceptionally efficient drive system, extensive use of secondary raw materials in the manufacture of aluminium castings and thermoplastics, absence of rare earths and across-the-board use of green electricity in production, including the cells for the high-voltage battery, are all contributory factors in the impressive CO2 assessment for the new BMW iX3. During the customer use phase, the iX3 outperforms the diesel-powered BMW X3 xDrive 20d by more than 30 per cent when drawing on average European electricity sources or roughly 60 per cent when powered by green electricity.

Proportions and versatility of an SAV, innovative aerodynamic wheels.

The exterior design of the new BMW iX3 displays the typical proportions of a Sports Activity Vehicle, which means it provides a visual showcase for the robust premium character and all-round talents espoused by BMW X models. Model-specific design features optimise the car’s aerodynamic properties at the same time as lending visual expression to its sustainability-focused drive concept. The front apron and BMW kidney grille have a largely enclosed design, while the rear end has also been sculpted with a view to reducing air resistance.

Innovative, aerodynamically designed light-alloy wheels help to control the flow of air around the vehicle. The aerodynamic wheels making their debut on the new BMW iX3 reduce its drag coefficient by around 5 per cent over an equivalent vehicle with conventional light-alloy wheels. This is achieved with the help of sophisticated inserts in the V-spoke base wheel whose surfaces keep the air flowing smoothly. The resulting improvement in efficiency adds around 10 kilometres to the range of the new BMW iX3 (WLTP test cycle).

This combines with aerodynamic enhancements to the underbody’s rear diffuser and chassis strut area, as well as with the air flap control system, to give the all-electric SAV a drag coefficient (Cd) of 0.29.

Premium ambience and BMW IconicSounds Electric in the interior.

Understated blue accents for both the exterior and interior of the new

BMW iX3 allude to the presence of its electric drive system. The clearly structured controls, high-quality materials and stylish surfaces combine to create the premium interior ambience associated with BMW SAV models. The versatility of the iX3 is confirmed by spaciousness on a par with that of conventionally powered BMW X3 variants. Thanks to the 40 : 20 : 40 split/folding rear seat backrest, boot capacity can be increased from 510 to a maximum of 1,560 litres.

The debut of BMW IconicSounds Electric in the BMW iX3 provides acoustic feedback to enrich the electric driving experience by lending it added emotional depth. Load changes are signalled by a smoothly modulated sound, and recuperation during overrun and braking is accompanied by a gently filtered acoustic response, meaning that every

driving state is accompanied by a matching sound pattern. A newly introduced short sound composition, which is the result of a collaboration between Hans Zimmer and BMW sound designer Renzo Vitale, can be heard when the Start/Stop button is pressed. The drive sound is an original work by BMW’s sound designers and acoustic engineers. Drive soundtracks from the collaboration with Hans Zimmer will be available in electrified BMW models at a later date.

BMW Operating System 7 and BMW Intelligent Personal Assistant.

The BMW iX3 is equipped with the latest generation BMW Operating System 7, which allows for every line of software code in the car to be updated over the air in the future.

The standard-fit BMW Live Cockpit Professional offers a fully-digital screen grouping comprising a high-resolution 12.3 inch instrument cluster behind the steering wheel and a 10.25-inch Central Control Display. 

The enhanced intuitive multimodal interaction allows the driver to take their pick of control interface for the situation at hand: Control Display touchscreen, iDrive Controller, multifunction buttons on the steering wheel, voice control or BMW gesture control.

The latest version of the BMW Intelligent Personal Assistant takes the connection between driver and car to a new level in the new BMW iX3. Activated by a spoken prompt (for example “Hey BMW”) or at the touch of a button, this digital companion acquires new capabilities all the time. The system helps the driver, learns their preferences and is familiar with their favoured settings – e.g. for the seat heating or the places they drive to frequently using the navigation system (“Take me home”).

Smartphone integration with Apple CarPlay and Android Auto.

BMW Live Cockpit Professional comes with optimised smartphone integration; in addition to Apple CarPlay, the new iX3 is also compatible with Android Auto. The latter enables customers to access digital services such as Google Assistant, Google Maps, music streaming services like Spotify and Amazon Music, and the WhatsApp messaging service.

Full IE specification and pricing will be announced in autumn 2020.

ENDS

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com
www.press.bmwgroup.ie

@ BMW Ireland Facebook

@ BMW Ireland Twitter

@ BMW Ireland Instagram

@ BMW Ireland LinkedIn

@ BMW Ireland YouTube

For further information, please contact:

Aisling Brogan | Corporate Communications & Events Manager | 086 014 6474 | aisling.brogan@bmw.ie

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the IE market.

Munich/Shenyang. The BMW Group is systematically pursuing its electrification strategy and will release the new BMW iX3 onto the market by the end of 2020. Standard production of the BMW core brand’s first pure electric model will get underway at the BMW Brilliance Automotive joint venture (BBA) in China in late summer as planned: BBA Plant Dadong will produce the first Sports Activity Vehicle (SAV) with a pure electric drive train for the global market. The first of these electric vehicles will be delivered to customers by the end of the year.

The testing required for homologation of the new BMW iX3 has now been successfully completed and the results submitted to the regulatory authorities in key automotive markets. “This is the first time we have completed the entire homologation process for a fully electric model in China and Europe at the same time. The staff on our testing team mastered this unique challenge with tremendous dedication and efficiency,” said Arno Keller, head of Development BMW iX3. More than 340 hours of testing, including over 7700 kilometres of test drives, had to be completed within four weeks. 

Preparations for production of the BMW iX3 were stepped up in Shenyang in parallel. BBA has been building BMW iX3 pre-production vehicles at Plant Dadong in Shenyang since the middle of last year. The 200th pre-production model recently came off the assembly line and test drives on Chinese roads began – allowing development and test engineers to make final adjustments.

“We are right on schedule with our BMW iX3 pre-production vehicles and will launch standard production in late summer, using state-of-the-art technologies such as custom installation of the new high-voltage battery and artificial intelligence for monitoring parts,” explained Robert Küssel, BBA Plant Director Dadong. “We are also producing the fully-electric BMW iX3 and the BMW X3 with combustion engine on the same production line. This enables us to achieve high efficiency and flexibility in production,” Küssel continued.

With the new BMW iX3, the BMW Group is adding another fully-electric vehicle to its portfolio that will not only tap into new customer groups, but also arrives on the market at a time when demand for electric vehicles is expanding significantly. The electric car is based on the globally successful BMW X3 and combines the versatility and robust functionality of a premium mid-size Sports Activity Vehicle with ground-breaking drive technology for locally emission-free driving pleasure. The BMW X3 is the brand’s first model available with both conventional petrol and diesel engines, a plug-in hybrid system or a pure electric drive train. This “Power of Choice” approach allows the company to respond to the different needs and wants of its customers worldwide and maximise its impact in reducing global CO2 emissions.

The BMW iX3 already comes with fifth-generation BMW eDrive technology, including a drive unit with the electric engine, power electronics and transmission highly integrated into a central housing. This significantly reduces the installation space and mass of the drive technology relative to output and offers added flexibility for installing new electric powertrain components in different vehicle derivatives. A further highlight is the electric motor, which no longer requires the use of rare earths and ensures the BMW Group is not depend on their availability.

The fifth-generation electric drive train also includes new and more powerful high-voltage batteries. Thanks to their scalable, modular design, these can be used flexibly in the respective vehicle architecture and at the respective production locations.

With a range of around 440 kilometres in the WLTP test cycle (preliminary data), the BMW iX3 paves the way for BMW eDrive technology, which will also be used in BMW i4 and BMW iNEXT models from 2021 on.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com
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For further information please contact:

Aisling Brogan |

Corporate Communications & Events Manager |

086 014 6474 I aisling.brogan@bmw.ie