Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. The BMW Group, together with its partners, has won the globally renowned JEC Composites Innovation Award for series-production exterior components in automobiles. The award was presented at the JEC World Premiere in Paris and recognizes innovations in the development of sustainable materials for the automotive industry.

Innovation and sustainability in automotive engineering.

In June of 2025, the BMW Group first announced the use of natural composites made from flax fibre in the design of series-production vehicles. The award in the "Automotive & Road Transportation Parts" category recognizes BMW Group’s successful integration of these innovative materials. BMW Group’s decision to use natural fibre composites for visible components in series-production vehicles is the most comprehensive application within the industry to date.

Collaboration enables technological breakthrough.

The innovative use of fibre composites is the result of years of research and development work and intensive cooperation with partners Bcomp Ltd., Cobra Advanced Composites Co. Ltd. and PPG Wörwag Coatings GmbH & Co. KG. Together, the consortium succeeded in overcoming a major technical challenge: ensuring the natural fibre composites developed would meet the complex requirements for series production required across the structure of the vehicle, including the high quality needed for the roof panel.

Contribution to CO₂e reduction and lightweight construction.

The use of natural fibres helps to reduce the CO₂e footprint of future vehicle models and has an impact on lightweight construction goals. Material tests show that superior exterior and interior components can be manufactured from these natural fibres.

A concrete example is the use of natural flax fibre composites instead of carbon fibre composites in the roof panels of future models. Replacing carbon roof panel with flax fibre panels can achieve a reduction in CO₂e emissions of around 40% during production plus addition end-of-life considerations.

Collaboration as a success factor.

The development of innovative natural flax fibre composites is the result of successful and intensive collaboration with internal and external partners. Cross-departmental and cross-company cooperation has led to new and innovative solutions in materials and manufacturing processes. Through BMW Group’s use of interdisciplinary expertise, it has been possible to develop forward-looking products and consistently promote sustainability in automotive engineering.

Dr. Herbert Negele, Head of Materials Development and Lightweight Construction, emphasized the importance of BMW Group’s collaborative approach: "At BMW Group, we are committed to thinking and acting responsibly. This premise requires the continuous development of our materials towards sustainability, while continuing to meet the high demands of functionality, lightweight construction and design. The JEC Award confirms our approach and motivates everyone involved in the project to continue along this path.”

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.   

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction. 

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg  

YouTube videos on Sustainability and Design of the new BMW iX3  

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The  video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

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